Netflix launches ‘Fast Laughs,’ a TikTok-like feed of funny videos
Late last year, Netflix began experimenting with a new TikTok-like feed of funny videos inside its mobile app, which it called “Fast Laughs.” Today, the company announced the new feature is now rolling out on iOS, allowing users to watch, react, or share the short clips as well as add the show or movie to a Netflix watchlist. You can also push the “Play” button to start watching the program immediately.
At launch, the feature will include short clips from Netflix’s comedy catalog, including films like “Murder Mystery,” series like “Big Mouth,” sitcoms like “The Crew,” as well as snippets from stand-up comedians like Kevin Hart and Ali Wong.
Netflix confirmed to TechCrunch the feature will tap into its full catalog, not just its own original programs. However, the company couldn’t says how many total shows or movies would be featured in the new experience at any given time.
Image Credits: Netflix
The feature, notably, has been given prominent placement in the Netflix app, where it’s accessible from the bottom navigation menu on its own tab, next to “Coming Soon.” This is no small experiment, then — but rather an indication of how successful the early tests of the “Fast Laughs” feature must have been in terms of engaging users and connecting them to Netflix content.
“Fast Laughs” is not the first time Netflix has borrowed concepts from social media to help users discover new shows or movies to watch in its app. A few years ago, Netflix introduced its own short-form video “Stories” feature, called Previews, for example. But times have changed. Now users are drawn to short-form vertical video feeds, like those popularized by TikTok.
“Fast Laughs” heavily borrows from the TikTok format, as its feed also features full-screen videos that you can swipe through vertically, and places the engagement buttons on the right side of the screen. These buttons let you react to the clip with an “LOL” (crying/laughing) emoji or share it via iMessage or other social media apps, like WhatsApp, Instagram, Snapchat or Twitter. You can also start watching the show immediately or save it for later viewing by adding it to “My List.”
During tests, “Fast Laughs” clips ranged in length anywhere from 15 to 45 seconds. Today, Netflix says there’s no exact clip length for these video snippets.
Because the clips’ content may not be appropriate for children, the “Fast Laughs” tab won’t appear on Netflix kids’ profiles. In addition, members will be able to filter the content based on their own settings for maturity rating levels.
The company is positioning the feature as a discovery tool.
“We wanted to give members a fun, fast, and intuitive way to discover our catalog by letting these comedic moments across genres speak for themselves in a mobile-native, full screen experience,” said Netflix Product Designer Kim Ho , who previously worked on product design at Facebook, Instacart, and Coin. “We worked hard to cut to just what was necessary in an intentional and minimalist UI design, from the transparent tab bar to ways to react in the moment (‘LOL’) and plan their next laugh by adding to their list,” she added.
But though “Fast Laughs” is focused on finding new things to watch, the feature could, in fact, help Netflix compete with TikTok in terms of time spent on mobile devices, as it caters to the growing demand for shorter, more “snackable” video content.
Netflix says the feature is rolling out now to iOS and will begin testing on Android in the months to come.
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A quarter of a million people use an app to brush their teeth
BARCELONA—When Oral-B announced a bluetooth toothbrush at Mobile World Congress last year, Quartz responded with well-deserved mockery . Why would anybody need, let alone want, a connected toothbrush, we asked. But it’s Procter & Gamble, Oral-B’s owner, that is having the last laugh—or at least a very broad, perfectly white smile. According to Michael Cohen-Dumani, Oral-B’s brand manager, nearly 250,000 people use the app connected to the toothbrush at least once a week.
Cohen-Dumani did not provide sales figures for the toothbrush, which went on sale six months ago and retails for between €150 ($166) and €250 depending on the version. But app usage provides a decent enough proxy to wipe the smirk off any cynic’s face.
The toothbrush is embedded with pressure sensors and bluetooth. A companion app tells its users which teeth to brush and for how long. Later this year, it will offer “dental care journeys” which allow users to set goals, such as “fresh breath,” “gum health,” or “whitening.” It also includes unrelated content such as the weather and news.
The early success is only encouraging Oral-B. Dumani says the company plans to use aggregate data to develop newer, simpler versions. Oral-B will also make some data available to third parties, “which will enable users to become a part of the increasingly connected oral care digital experience.”
Perhaps unsurprisingly, the toothbrush has been most successful in rich countries, with Americans, Germans, and Britons, accounting for two-thirds of all users. Oral-B is also developing accessories to make the experience “frictionless,” says Dumani. One example is a plastic iPhone holder, which saves people the trouble of holding their phones as they look at the app while brushing their teeth. However, users still have to look at the phone screen with their own eyes.
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Ghost Laugh Ringtone Download
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