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9 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration and guidance.

a stock of books on purple background representing business plan examples

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

Business plan format: 9 examples

The business plan examples in this article follow this template:

  • Executive summary
  • Company description
  • Market analysis
  • Products and services
  • Marketing plan
  • Logistics and operations plan
  • Financial plan
  • Customer segmentation

1. Executive summary

Your executive summary is a page that gives a high-level overview of the rest of your business plan. While it appears at the beginning, it’s easiest to write this section last, as there are details further in the report you’ll need to include here.

In this free business plan template , the executive summary is four paragraphs and takes a little over half a page. It clearly and efficiently communicates what the business does and what it plans to do, including its business model and target customers.

Executive summary for Paw Print Post detailing the business model and target customers.

2. Company description

You might repurpose your company description elsewhere, like on your About page , social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

ORRIS homepage promoting cleaner ingredients for skincare with a detailed description.

You can also go more in-depth with your company overview and include the following sections, like in this business plan example for Paw Print Post:

Business structure

This section outlines how you registered your business —as an LLC , sole proprietorship, corporation, or other business type : “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”

Nature of the business

“Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”

“Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”

Background information

“Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ’signature.’”

Business objectives

“Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and to have expanded into two new product categories.”

“Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your mission statement may also make an appearance here. Passionfruit shares its mission statement on its company website, and it would also work well in its example business plan.

Passionfruit About page with a person in a "Forever Queer" t-shirt.

3. Market analysis

The market analysis consists of research about supply and demand , your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan. 

Here’s an example SWOT analysis for an online tailored-shirt business:

SWOT analysis chart with strengths, weaknesses, opportunities, and threats.

You’ll also want to do a competitive analysis as part of the market research component of your business plan. This will tell you which businesses you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

  • Target customers
  • Unique value proposition , or what sets the products apart
  • Sales pitch
  • Price points for products
  • Shipping policy

4. Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post that explains its line of custom greeting cards, along with details on what makes its products unique.

Products and services section of Paw Print Post showing customized greeting cards with paw prints.

5. Marketing plan

It’s always a good idea to develop a marketing plan before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

Business plan sample showing marketing plan for Paw Print Post.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

6. Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory. This includes any raw materials needed to produce the products.

Business plan example with a logistics and operations plan for Paw Print Post.

7. Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand Nature’s Candy’s financial plan breaks down predicted revenue, expenses, and net profit in graphs.

Bar chart illustrating monthly expenses and direct costs for a business from January to December.

It then dives deeper into the financials to include:

  • Funding needs
  • Projected profit-and-loss statement
  • Projected balance sheet
  • Projected cash-flow statement

You can use a financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

Income statement template created by Shopify with sales, cost of sales, gross margin, and expenses.

8. Customer segmentation

Customer segmentation means dividing your target market into groups based on specific characteristics. These characteristics can be demographics, psychographics, behavior, or geography. Your business plan will provide detailed information on each segment, like its size and growth potential, so you can show why they are valuable to your business. 

Airsign , an eco-friendly vacuum cleaner company, faced the challenge of building a sustainable business model in the competitive home appliance market. They identified three key customer personas to target:

  • Design-oriented urban dwellers
  • Millennials moving to suburbs
  • Older consumers seeking high-quality appliances

The company utilized Shopify’s customer segmentation tools to gain insights and take action to target them. Airsign created targeted segments for specific marketing initiatives.

Put your customer data to work with Shopify’s customer segmentation

Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.

9. Appendix

The appendix provides in-depth data, research, or documentation that supports the claims and projections made in the main business plan. It includes things like market research, finance, résumés, product specs, and legal documents. 

Readers can access detailed info in the appendix, but the main plan stays focused and easy to read. Here’s an example from a fictional clothing brand called Bloom:

Appendix: Bloom Business Plan

Types of business plans, and what to include for each

This lean business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the same sections in one-page business plan, but make sure they’re truncated and summarized:

  • Executive summary: truncated
  • Market analysis: summarized
  • Products and services: summarized
  • Marketing plan: summarized
  • Logistics and operations plan: summarized
  • Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example:

  • Market analysis: in-depth
  • Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal:

A strategic, or growth, business plan is a big-picture, long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each:

  • Market analysis: comprehensive outlook
  • Products and services: for launch and expansion
  • Marketing plan: comprehensive outlook
  • Logistics and operations plan: comprehensive outlook
  • Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research:

Nonprofit business plans are used to attract donors, grants, and partnerships. They focus on what their mission is, how they measure success, and how they get funded. You’ll want to include the following sections in addition to a traditional business plan:

  • Organization description
  • Need statement
  • Programs and services
  • Fundraising plan
  • Partnerships and collaborations
  • Impact measurement

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

Business plan examples FAQ

How do i write a simple business plan.

To write a simple business plan, begin with an executive summary that outlines your business and your plans. Follow this with sections detailing your company description, market analysis, organization and management structure, product or service, marketing and sales strategy, and financial projections. Each section should be concise and clearly illustrate your strategies and goals.

What is the best format to write a business plan?

The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.

What are the 4 key elements of a business plan?

  • Executive summary: A concise overview of the company’s mission, goals, target audience, and financial objectives.
  • Business description: A description of the company’s purpose, operations, products and services, target markets, and competitive landscape.
  • Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
  • Financial plan: A detailed description of the company’s financial forecasts and strategies.

What are the 3 main points of a business plan?

  • Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
  • Contents: Your content should include details about the products and services you provide, your target market, and your competition.
  • Cash flow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

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budget business plan exemple

Small Business Trends

How to create a business plan: examples & free template.

Table of Contents

How to Write a Business Plan

Executive summary, overview and business objectives, company description, define your target market, market analysis, swot analysis, competitive analysis, organization and management team, products and services offered, marketing and sales strategy, logistics and operations plan, financial projections plan, income statement, cash flow statement.

SectionDescriptionExample
Executive SummaryBrief overview of the business planOverview of EcoTech and its mission
Overview & ObjectivesOutline of company's goals and strategiesMarket leadership in sustainable technology
Company DescriptionDetailed explanation of the company and its unique selling propositionEcoTech's history, mission, and vision
Target MarketDescription of ideal customers and their needsEnvironmentally conscious consumers and businesses
Market AnalysisExamination of industry trends, customer needs, and competitorsTrends in eco-friendly technology market
SWOT AnalysisEvaluation of Strengths, Weaknesses, Opportunities, and ThreatsStrengths and weaknesses of EcoTech
Competitive AnalysisIn-depth analysis of competitors and their strategiesAnalysis of GreenTech and EarthSolutions
Organization & ManagementOverview of the company's structure and management teamKey roles and team members at EcoTech
Products & ServicesDescription of offerings and their unique featuresEnergy-efficient lighting solutions, solar chargers
Marketing & SalesOutline of marketing channels and sales strategiesDigital advertising, content marketing, influencer partnerships
Logistics & OperationsDetails about daily operations, supply chain, inventory, and quality controlPartnerships with manufacturers, quality control
Financial ProjectionsForecast of revenue, expenses, and profit for the next 3-5 yearsProjected growth in revenue and net profit
Income StatementSummary of company's revenues and expenses over a specified periodRevenue, Cost of Goods Sold, Gross Profit, Net Income
Cash Flow StatementOverview of cash inflows and outflows within the businessNet Cash from Operating Activities, Investing Activities, Financing Activities

Tips on Writing a Business Plan

Free business plan template, what is a business plan, why you should write a business plan, what are the different types of business plans.

Type of Business PlanPurposeKey ComponentsTarget Audience
Startup Business PlanOutlines the company's mission, objectives, target market, competition, marketing strategies, and financial projections.Mission Statement, Company Description, Market Analysis, Competitive Analysis, Organizational Structure, Marketing and Sales Strategy, Financial Projections.Entrepreneurs, Investors
Internal Business PlanServes as a management tool for guiding the company's growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision.Strategies, Milestones, Deadlines, Resource Allocation.Internal Team Members
Strategic Business PlanOutlines long-term goals and the steps to achieve them.SWOT Analysis, Market Research, Competitive Analysis, Long-Term Goals.Executives, Managers, Investors
Feasibility Business PlanAssesses the viability of a business idea.Market Demand, Competition, Financial Projections, Potential Obstacles.Entrepreneurs, Investors
Growth Business PlanFocuses on strategies for scaling up an existing business.Market Analysis, New Product/Service Offerings, Financial Projections.Business Owners, Investors
Operational Business PlanOutlines the company's day-to-day operations.Processes, Procedures, Organizational Structure.Managers, Employees
Lean Business PlanA simplified, agile version of a traditional plan, focusing on key elements.Value Proposition, Customer Segments, Revenue Streams, Cost Structure.Entrepreneurs, Startups
One-Page Business PlanA concise summary of your company's key objectives, strategies, and milestones.Key Objectives, Strategies, Milestones.Entrepreneurs, Investors, Partners
Nonprofit Business PlanOutlines the mission, goals, target audience, fundraising strategies, and budget allocation for nonprofit organizations.Mission Statement, Goals, Target Audience, Fundraising Strategies, Budget.Nonprofit Leaders, Board Members, Donors
Franchise Business PlanFocuses on the franchisor's requirements, as well as the franchisee's goals, strategies, and financial projections.Franchise Agreement, Brand Standards, Marketing Efforts, Operational Procedures, Financial Projections.Franchisors, Franchisees, Investors

Using Business Plan Software

SoftwareKey FeaturesUser InterfaceAdditional Features
LivePlanOver 500 sample plans, financial forecasting tools, progress tracking against KPIsUser-friendly, visually appealingAllows creation of professional-looking business plans
UpmetricsCustomizable templates, financial forecasting tools, collaboration capabilitiesSimple and intuitiveProvides a resource library for business planning
BizplanDrag-and-drop builder, modular sections, financial forecasting tools, progress trackingSimple, visually engagingDesigned to simplify the business planning process
EnloopIndustry-specific templates, financial forecasting tools, automatic business plan generation, unique performance scoreRobust, user-friendlyOffers a free version, making it accessible for businesses on a budget
Tarkenton GoSmallBizGuided business plan builder, customizable templates, financial projection toolsUser-friendlyOffers CRM tools, legal document templates, and additional resources for small businesses

Business Plan FAQs

What is a good business plan, what are the 3 main purposes of a business plan, can i write a business plan by myself, is it possible to create a one-page business plan, how long should a business plan be, what is a business plan outline, what are the 5 most common business plan mistakes, what questions should be asked in a business plan, what’s the difference between a business plan and a strategic plan, how is business planning for a nonprofit different.

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  • Customer Reviews
  • Net 30 Account
  • Wise Services
  • Steps & Timeline
  • Work at a Glance
  • Market Research at a Glance
  • Business Plan Writing Services
  • Bank Business Plan
  • Investor Business Plan
  • Franchise Business Plan
  • Cannabis Business Plan
  • Strategic Business Plan
  • Corporate Business Plan
  • Merge and Acquisition Business Plan (M&A)
  • Private Placement Memorandums (PPM)
  • Sample Business Plans
  • Professional Feasibility Study
  • PowerPoint Presentations
  • Pitch Deck Presentation Services
  • Business Plan Printing
  • Market Research
  • L-1 Business Plan
  • E-2 Business Plan
  • EB-5 Business Plan
  • EB-5 Regional Centers
  • Immigration Attorneys
  • Nonprofit Business Plan
  • Exit Business Planning
  • Business Planning
  • Business Formation
  • Business License
  • Business Website
  • Business Branding
  • Business Bank Account
  • Digital Marketing
  • Business Funding Resources
  • Small Business Loans
  • Venture Capital
  • Net 30 Apply

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14 Professional Business Plan Samples [Downloadable pdf]

Looking for business plan examples for inspiration? Download or view 14 business plans examples/samples, vetted by our MBA business plan writers. Download in PDF format or read like a book. These real business plan samples would help in writing your own business plan.

14+professional business plan examples or samples

View Real Business Plan Examples/Samples

Bank Business Plan

As an entrepreneur, effectively pitching your idea to attract investors and secure funding can be a challenge. Moreover, when launching a business, creating a comprehensive business plan is paramount.

To aid you in these crucial tasks, we offer a collection of real-world and sample business plan examples across diverse industries. A well-structured business plan is indispensable in the fast-paced entrepreneurial landscape, as it delineates your goals, strategies, and financial projections, providing a clear roadmap for your venture.

Our aim is to facilitate the creation of an effective business plan by integrating real-life examples to elucidate the key elements involved. Below, you’ll find a range of 14 detailed business plan examples available for download and use.

Important Sections to Include in Business Plan

To create a robust business plan, ensure inclusion of the following key sections:

  • Executive Summary: A brief snapshot of your business and the key highlights of your business plan. Read more
  • Product and Services: An elaborate description of the offerings you will provide to your customers. Read more
  • Marketing and Sales Plan: A strategic roadmap outlining how you intend to promote and market your business before, during, and after its launch. Read more
  • Operating Planning: An explanation of the systems, processes, and tools necessary to efficiently run your business behind the scenes. Read more
  • Organization and Management: Organization and management in a business plan outline the structure and leadership of the company. Read more
  • Financial Plan: A comprehensive plan mapping out your short-term and long-term financial goals and the associated costs of running your business. If you require funding, this section is where you can outline your request and financial needs. Read more
  • Key External Drivers: External drivers encompass factors like outsourcing, economic changes, industry competition, and business legislation complexity. Read more
  • Startup Summary: The startup summary offers a comprehensive financial overview of , detailing expenses, asset value, and total requirements, crucial for transparency with entrepreneurs and investors. Read more
  • Projected Industry Growth : Projected industry growth forecasts the sector’s expansion, offering a 10-year perspective and average annual growth rate, providing clarity to investors. Read more
  • Break-even analysis: The break-even analysis visually presents key metrics and a 12-month revenue forecast to help stakeholders grasp the point where the business covers costs and starts generating profit . Read more
  • Management Summary: The management summary provides a concise overview of organizational structure, key personnel, their roles, and financial commitments, ensuring stakeholders understand the business’s operational strength and leadership capability. Read more
  • Financial Indicators: The financial indicators section evaluates organizational fiscal health, focusing on year-over-year profitability metrics, leverage ratios, liquidity ratios, and additional metrics, providing a comprehensive understanding of the business’s financial performance and efficiency in revenue generation from equity investments. Read more

Practical Business Plan Examples Illustrating Strategies for Startup Success

E-commerce Plan Sample or Example

1. E-commerce Plan Sample or Example

Something Borrowed Something New is a burgeoning e-commerce enterprise specializing in wedding accessories and personalized gifts. Operating on a drop-shipping model, this business has the capability to make a significant impact in the market.

Moreover, leveraging social networking and blogging can be instrumental in generating awareness and capturing interest, thereby creating a robust online marketing strategy for Something Old and Something New.

To enhance their business operations, they are contemplating the integration of a WhatsApp CRM system. This initiative aims to optimize communication with potential customers, ensuring prompt responses to inquiries and fostering a seamless interaction process.

Online Marketplace Business Plan Example or Sample

2. Online Marketplace Business Plan Example or Sample

EPlace Solutions will be an innovative online marketplace business portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones, a seasoned business visionary with an eye toward profit and achievement, the organization is set to enter the market in 2023.

Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the online marketplace business model.

Snack Bar Business Plan Sample

3. Snack Bar Business Plan Sample / Business Plan Example

There is an increasing demand for snack-type fast food to be consumed while window shopping and walking around inside a shopping mall.

Do you plan to start a snack bar business? Then here’s a complete snack bar startup business plan template and feasibility report you can use FREE of charge. It sounds easy to open a snack bar, but in reality, you need well-planned strategies to ensure that your business stands the test of time. 

Our snack bar business plan sample includes a detailed description of the products and services offered, as well as a market a nalysis  and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable snack bar business by creating a unique menu and offering healthy, high-quality snac ks that meet custome r demand.

Your snack shop business plan can look as polished and professional as the sample plan. It’s fun and easy, with Wise Business Plan. Let’s review the  snack shop business plan sample  and adjust them according to your audience for the best results.

Coffee Shop Business Plan Sample

4. Coffee Shop Business Plan Sample/Business Plan Example PDF

A coffee shop business plan is a document that outlines what your business idea is and how it will be implemented. Its purpose is to answer questions such as what it costs to start a coffee shop, how these costs will be financed, and how much money you can expect to earn from your cafe.

Are you looking for the right business plan for your cafe? Let’s review the  Coffee shop business plan sample  to find out how cloud-based software can make your day-to-day work more efficient.

Our coffee shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable coffee shop business by creating a unique brand and offering high-quality products a nd customer service.

Food Hall Business Plan Sample

5. Food Hall Business Plan Sample/Business Plan Example PDF

In the food industry, there is fierce competition. To ensure success, you need to hit the ground running with the right pitch. Our food house business plan is the ideal solution with an attractive design highlighting key information and conveying the right message.

This food business plan example features food images intended to tantalize the taste buds. It captures the theme perfectly and will convey the ultimate message to investors, clients and customers.

It is important to remember that the business plan template can be customized to meet your company’s specific needs and requirements. It will help showcase your business as a leader in the modern industry.

This food business plan template provides key slides to showcase everything from finances to marketing and key competitors. If you prefer, you can alter the content displayed to meet your specific needs, but this is a good starting point.

Ultimately, this  food house business plan  will be suitable for any business operating in the food industry and keen to get interested from key individuals. It will ensure that you can build up the rep of your company.

We provide a one-of-a-kind sales pitch deck designed to appeal to your prospective audience, as well as a custom presentation tailored to their information requirements.

Printing Shop Business Plan Sample

6. Printing Shop Business Plan Sample/Business Plan Example Plan

When establishing a think tank, you will need to develop a business plan and document it properly. As a mass think tank, you need a special strategy to legalize the think tank as a non-profit organization and to raise funds for your project successfully.

Copy and print businesses offer a variety of services to both businesses and consumers. A copy and print shop can handle everything from single-page printing to large-volume jobs using several types of media.

Our printing shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable printing shop business by offering high-quality, customized printing services with a focus on customer s ervice and efficient operations.

Let’s take a look at Printing and Photocopy Business Plan Sample that you can use to inspire your own and easily create one.

Acquisition Business Plan Sample

7. Acquisition Business Plan Sample/ Example PDF

The acquisition business plan sample is intended for businesses seeking to acquire another company or merge with a competitor. This plan includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into the existing operations. We like this sample plan because it provides a clear roadmap for the acquisition process and demonstrates the potential benefits of the deal.

L-1 Visa Business Plan Sample

8. L-1 Visa Business Plan Example with Sample PDF

At Wisebusinessplans, we understand that obtaining an L1 visa for an executive or manager requires a thorough and compelling business plan.

Our L1 business plan sample includes all the necessary components to satisfy USCIS requirements and demonstrate your qualifications and your company’s viability in the US market.

The L1 business plan sample is a comprehensive plan for a new business seeking L1 visa approval for an executive or manager. This plan focuses on demonstrating the applicant’s qualifications and the company’s viability in the US market.

We like this sample plan because it is specific to the L1 visa process and includes all the necessary components to satisfy USCIS requirements.

E-2 Visa Business Plan Sample

9. E-2 Visa Business Plan Sample/ Example PDF

If you’re an entrepreneur seeking E-2 visa approval, Wise Business Plans can help you create a persuasive business plan.

Our E-2 business plan sample outlines your investment, business operations, and financial projections, providing a clear and compelling case for your ability to successfully run a business and make a significant economic impact.

The E-2 business plan sample is designed for entrepreneurs seeking E-2 visa approval, which allows individuals to invest in and manage a business in the United States. This plan outlines the applicant’s investment, business operations, and financial projections. We like this sample plan because it provides a clear and compelling case for the applicant’s ability to successfully run a business and make a significant economic impact.

EB-5 Business Plan Sample

10. EB-5 Business Plan Sample/ Example PDF

If you’re looking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States, Wise Business Plans can help you create a compelling business plan.

Our EB-5 business plan sample includes a description of your business, a market analysis, and financial projections, providing a detailed and persuasive case for the potential success of your venture.

The EB-5 business plan sample is designed for individuals seeking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States. This plan includes a description of the business, a market analysis, and financial projections. We like this sample plan because it provides a detailed and persuasive case for the potential success of the business, which is crucial for obtaining EB-5 visa approval.

Investor Business Plan Sample

11. Investor Business Plan Sample/ Example PDF

If you’re seeking investment from angel investors, venture capitalists, or other private equity firms, Wise Business Plans can help you create a compelling pitch.

Our investor business plan sample includes a pitch deck, financial projections, and a detailed analysis of the market the potential return on investment and the scalability of your business.

The investor business plan sample is intended for businesses seeking to attract investment from angel investors, venture capitalists, or other private equity firms. This plan includes a pitch deck, financial projections, and a detailed analysis of the market opportunity. We like this sample plan because it emphasizes the potential return on investment and the scalability of the business.

Nonprofit Business Plan Sample

12. Nonprofit Business Plan Sample/ Example PDF

At Wisebusinessplans, we’re committed to helping non-profit organizations achieve their social impact goals.

Our non-profit business plan sample includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis, providing a clear roadmap for establishing or expanding your organization.

The non-profit business plan sample is designed for organizations seeking to establish or expand a non-profit entity. This plan includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis. We like this sample plan because it demonstrates a strong commitment to social impact and outlines a clear strategy for achieving the organization’s goals.

Bank Business Plan Sample

13. Bank Business Plan Sample/ Example PDF

Whether you’re seeking financing from a bank or other financial institution, Wise Business Plans can help you create a detailed and persuasive business plan.

Our bank business plan sample includes a thorough financial analysis, market research, and a strategy for achieving profitability, highlighting the key factors that banks consider when evaluating loan applications.

The bank business plan sample is tailored for businesses seeking financing from a bank or other financial institution. This plan includes a detailed financial analysis, market research, and a strategy for achieving profitability. We like this sample plan because it highlights the key factors that banks consider when evaluating loan applications, and provides a strong case for the borrower’s ability to repay the loan.

Cannabis Business Plan Sample

14. Cannabis Business Plan Sample/ Example PDF

The cannabis industry is rapidly growing, and Wise Business Plans can help you enter it with confidence.

Our cannabis business plan sample includes a market analysis, operational strategy, and regulatory compliance a comprehensive overview of the unique challenges and opportunities in the industry and offering a clear roadmap for success.

The cannabis business plan sample is tailored for entrepreneurs seeking to enter the rapidly growing cannabis industry. This plan includes a market analysis, operational strategy, and regulatory compliance plan. We like this sample plan because it provides a comprehensive overview of the unique challenges and opportunities in the cannabis industry, and offers a clear roadmap for success.

Detailed Overview of Key Components of a Business Plan

1. executive summary.

The executive summary is a concise overview of your business plan, highlighting the key points of each section. It should capture the essence of your business, its mission, and the purpose of the business plan. This section should be written last, but it’s placed at the beginning of the business plan. Here is an example executive summary from our professional business plan written for Eplace Solution , an innovative e-commerce portal.

executive summary

Tips for Writing Executive Summary

  • Keep it brief and focused on key points.
  • Clearly define the problem and your solution.
  • Highlight market opportunities and growth potential.
  • Showcase your team’s qualifications.
  • Include financial projections.
  • End with a clear call to action.
  • Tailor it to your audience.
  • Review and update regularly.

the executive summary of a real estate business example

2. Company Overview or Description

In this section, provide a detailed description of your company, including its history, legal structure, location, and vision. Explain your mission statement and core values that guide your business decisions. Use real-life examples of successful companies and how their strong company descriptions have contributed to their growth. In addition, you can reuse your company description on your About page, Instagram page, or other properties that ask for a boilerplate description of your business.

This section also allows you to describe how you register your business . Here you must choose whether your business is a corporation, sole proprietorship, LLC , or another type of business .

Business Overview Example Screenshot

Tips for Writing Company Description

  • Describe your company’s mission and vision.
  • Explain what your business does and the problems it solves.
  • Mention your target market and customer base.
  • Highlight your unique selling points.
  • Provide a brief history and background.

3. Market Analysis

A market analysis analyzes how you are positioned in the market, who your target customers are, what your product or service will offer them, and industry trends. It might be useful to do a SWOT analysis to discover your strengths and weaknesses to identify market gaps that you may be able to exploit to build your business.

As part of your market research, you’ll also need to perform a competitive analysis. It will give you an idea of who your competition is and how to differentiate your brand. Here’s an example of a competitive analysis we did for a food business.

Market Analysis

Tips for Writing Market Analysis

  • Research and understand your industry thoroughly.
  • Identify market trends and growth opportunities.
  • Analyze your competitors and their strengths and weaknesses.
  • Define your target audience and their needs.
  • Include data and statistics to support your analysis.

market analysis summary

4. Product and Services

Adding products and services to a business plan involves more than listing your company’s offerings. If you intend to gain funding or partner with another business, your products, and services section needs to demonstrate your company’s quality, value, and benefits.

Here’s an example of a product and service section in the business plan we wrote for an e-commerce business that offers wedding accessories.

An example of Product and service section of business plan

Tips for Writing Product and Services

  • Clearly describe your offerings and their features.
  • Explain how your products/services address customer needs.
  • Highlight any unique qualities or advantages.
  • Discuss your pricing strategy.
  • Mention any future product/service development plans.

Here is example of services section of a bank.

Example of Services Section

5. Marketing and Sales Plan

It is always a good idea to have a marketing plan before launching your business. A potential investor will want to know how you will advertise your business. Therefore, you should create a marketing plan that explains your planned promotion and customer acquisition strategies.

Discuss how you will make a sale. How will you attract customers and maximize their lifetime value? Ensure your marketing and sales forecasts align with your financial forecasts Marketing plans are usually based on the four Ps : product, price, place, and promotion. Breaking it down by marketing channels makes it easier. Discuss how you intend to market your business via blogs, email, social media, and word-of-mouth. Here is an example of marketing strategies we develop for a restaurant business.

Marketing plan of business plan screenshot

Tips for Writing Marketing and Sales Plan

  • Define your marketing goals and objectives.
  • Outline your marketing strategies, including channels and tactics.
  • Explain your sales strategy and target sales goals.
  • Include a budget for marketing and sales activities.
  • Discuss your sales team and their roles.
  • Detail your customer acquisition and retention strategies.
  • Mention any partnerships or collaborations for marketing and sales.

Example of marketing and sales plan section of a bank

Example of Marketing and Sales Plan Section

6. Operation Planning

The operation plan should include all the steps needed to run the business in the long run. The plan should include details about logistics, duties for each department of the company, and responsibilities for the team.

The main aspect of running a business is its costs. Whether it’s machinery or services, each requires capital.

how to write an operation plan in a business plan

Tips for Writing Operational Planning

  • Describe your day-to-day business operations.
  • Explain your supply chain and production processes.
  • Outline your facility and equipment requirements.
  • Discuss your quality control and efficiency measures.
  • Mention any legal and regulatory compliance considerations.
  • Detail your staffing and management structure.
  • Include contingency plans for potential disruptions.

7. Organization and Management

In this section, you can describe your current team and the people you need to hire. You will need to highlight your team’s relevant experience if you intend to seek funding. Basically, this is where you demonstrate that this team can be successful in starting and growing the business.

Management summary of a business plan screenshot

Tips for Writing Organization and Management Summary

  • Introduce your leadership team and their roles.
  • Highlight their relevant experience and qualifications.
  • Explain your organizational structure and hierarchy.
  • Discuss key personnel responsibilities and functions.
  • Mention any plans for team growth or development.
  • Address any advisory boards or external support.

Management summary of coffee shoppe business.

Here is Example of Management Summary

8. Financial Plan

A financial plan should include sales and revenue forecasts, profit and loss statements , cash flow statements , and balance sheets .

Now, if you plan to pitch investors or submit a loan application, you’ll also need a “use of funds” report. Here you outline how you plan to leverage any funding you might acquire for your business.

With our business templates , you can create your own income statement, cash flow statement, and balance sheet.

Financial highlights of a business plan

Tips for Writing Financial Plan

  • Include detailed financial projections (income statement, cash flow, balance sheet).
  • Explain your funding requirements and sources.
  • Discuss your pricing and revenue model.
  • Describe your expense management and cost controls.
  • Mention any financial risks and mitigation strategies.
  • Highlight key financial milestones and goals.

Financial highlights of foodShack business.

Here is Example of Financial Highlights

9. Key External Drivers

External drivers refer to the external factors or influences that significantly impact the activity and growth of an industry. These drivers include outsourcing of non-core activities, changes in economic activity, competition from other industries, and the complexity of business legislation.

Additionally, external drivers encompass the effects of changes in new business formation, especially among small businesses, which directly affect the demand for services within the industry.

key External Driver

Tips for writing key external drivers

  • Identify and analyze current and emerging market trends in your industry.
  • Assess potential positive or negative impacts these trends may have on your business.
  • Evaluate broader economic conditions, including inflation rates, interest rates, and GDP growth.
  • Elucidate how changes in economic conditions could influence consumer behavior, product demand, and overall cost structure.
  • Outline key industry regulations and compliance requirements, discussing potential impacts on operations, costs, and market access.
  • Highlight relevant technological advancements and explain their potential effects on your product or service offerings, operations, and competitiveness.
  • Analyze current and potential future competitors, emphasizing the evolving competitive landscape’s impact on market share, pricing strategy, and overall business strategy.
  • Consider social and cultural factors influencing consumer preferences and behaviors, exploring how societal changes can affect product demand.
  • Evaluate environmental trends and regulations, discussing potential impacts on operations, supply chain, and customer perceptions.
  • Assess political stability, government policies, and geopolitical factors, exploring potential risks and opportunities from political changes.
  • Discuss global market conditions, analyzing how global economic trends, trade policies, and currency fluctuations may affect operations and expansion plans.
  • Identify and discuss potential risks in the supply chain, such as disruptions, shortages, or geopolitical issues.
  • Consider demographic shifts affecting your target market and discuss how changes may impact your customer base and marketing strategies.
  • Highlight key legal and regulatory factors affecting the business, discussing potential legal challenges, compliance costs, and regulatory changes.
  • Outline comprehensive risk management strategies, including contingency plans and risk mitigation strategies.
  • Explain how you will monitor external drivers and emphasize the importance of staying agile and responsive to changes in the external environment.

Tips Key External

10. Startup Summary

The startup summary serves as a comprehensive overview of essential financial aspects, encompassing total startup expenses, the overall value of startup assets, and the total requirements, which is the cumulative sum of all expenses and startup investments.

It provides a clear financial snapshot, outlining the costs involved in launching the business, the value of assets acquired, and the overall financial needs for the startup.

This section is crucial for entrepreneurs and potential investors, offering a transparent understanding of the financial foundation required to initiate and sustain the business successfully.

This roadmap ensures a realistic evaluation of the business idea, identifying potential challenges and offering solutions.To write an effective plan, focus on what sets your venture apart from competitors, maintain conciseness, and embrace flexibility as a living document.

Answer fundamental questions about your business, create actionable checklists, execute the plan, and continually revise and update based on experiences and feedback.This iterative process fosters continuous improvement, helping entrepreneurs stay adaptable and enhance their business strategies over time.

Overview Example of Ecommerce Company

Tips for writing Startup Summary

  • Clearly state the startup’s name and provide a concise description of its activities.
  • Include a succinct mission statement capturing the startup’s purpose and goals, reflecting its core values.
  • Specify the founding date and offer brief bios of key founders, highlighting relevant experience.
  • Summarize the startup’s concept, explaining offered products or services and key distinguishing features.
  • Clearly articulate the problem or need in the market that the startup addresses, defining the target audience.
  • State what makes the startup unique, whether it’s a special feature, market gap, or competitive advantage.
  • Provide a brief description of the market opportunity, covering target market size, trends, and growth prospects.
  • Outline how the startup plans to generate revenue, detailing streams, pricing strategy, and potential partnerships.
  • Offer a snapshot of the startup’s current status, highlighting key achievements such as product development or partnerships.
  • If seeking funding, clearly state the amount sought and its allocation, covering areas like product development and marketing.
  • Include a high-level financial summary with key projections for revenue, expenses, and profitability.
  • Briefly outline future aspirations and plans, encompassing areas like expansion, product development, or strategic partnerships.

11. Projected Industry Growth

The projected industry growth is a pivotal aspect that forecasts the expansion of a specific sector over a defined timeframe.

For instance, it could provide an estimate of where that particular business will be standing in the next 10 years, and what will be the average annual growth rate of that industry.

This information provides prospective investors and stakeholders with a clear understanding of the industry’s potential and positions the startup within a dynamic and flourishing market.

Projected Industry Growth

Tips for writing Projected Industry Growth

  • Emphasize the importance of industry trends and growth to your business.
  • Provide a concise overview, including market size, major players, and recent trends.
  • Briefly explain how you gathered data on industry growth projections (e.g., market research reports, expert interviews).
  • Identify and discuss prevailing trends, such as technological advancements, changes in consumer behavior, and regulatory shifts.
  • Summarize the industry’s historical growth, highlighting growth rates, market expansion, and notable milestones.
  • Highlight key factors expected to drive industry growth, such as emerging markets, technological innovations, and demographic shifts.
  • Discuss specific opportunities within the industry, including gaps in the market, underserved segments, or areas of competitive advantage.
  • Acknowledge potential challenges or risks that could impact industry growth, demonstrating a realistic understanding.
  • Present projections for future growth rates based on historical data, expert opinions, and your analysis. Include short-term and long-term projections.
  • Discuss how key competitors are positioned to leverage industry growth, emphasizing your business’s differentiation strategies.
  • Consider the regulatory landscape impacting growth, discussing anticipated changes and their potential effects on the industry.
  • Explore international trends and their implications for industry growth, including factors like global economic conditions and geopolitical influences.

Here is example of market analysis section of a bank.

Tips for Writing Projected Industry Growth

12. Break-even Analysis

The break-even analysis serves as a vital financial tool, offering a detailed estimation of key metrics such as Sales Revenue, Cost of Sales, Gross Profit, Fixed Expenses, and Income Before Tax.

These critical components are visually presented through a bar graph, providing a clear and concise overview of the financial dynamics.

Additionally, the break-even analysis delves into a 12-month forecast, outlining the projected amount of revenue generated and the corresponding fixed costs.

This section is instrumental in helping stakeholders understand the financial threshold at which the business covers its costs and begins to generate profit.

Break Even Analysics

Tips for writing Break-even Analysis

  • Define break-even analysis as a financial calculation where total revenue equals total costs.
  • Identify constant costs regardless of production or sales levels.
  • Enumerate and explain costs changing with production or sales.
  • Present the break-even analysis formula, indicating the units needed to cover costs.
  • Perform a practical break-even calculation using business-specific fixed costs, selling price, and variable cost per unit.
  • Include a break-even chart or graph for a visual understanding of cost-revenue dynamics.
  • Conduct a proactive sensitivity analysis to explore how changes in variables impact the break-even point.
  • Specify the anticipated timeframe to reach the break-even point in terms of months or units sold.
  • Clearly outline assumptions made in the analysis and provide justifications for transparency and credibility.
  • Acknowledge potential risks or challenges that may affect the accuracy of the break-even analysis.
  • Briefly mention contingency plans for difficulties in reaching the break-even point within the projected timeframe.

13. Management Summary

The management summary within the business plan provides a concise overview of the organizational structure and key personnel.

This includes a count of individuals, specifying the number of founders and operational team members integral to the organization.

The summary delves into the roles and responsibilities of each key figure, offering insights into the leadership dynamics driving the business.

Furthermore, the management summary sheds light on the financial aspect by presenting details about personal wages and payroll allocations for both founders and operational staff.

This comprehensive section ensures a clear understanding of the human resource framework and the financial commitments associated with the management team, crucial for stakeholders evaluating the business’s operational strength and leadership capability.

Mangement Summary

Tips for Writing Management Summary

  • Highlighting the critical role the management team plays in the business’s success, the introduction emphasizes their significance.
  • Listing each key member with names, positions, and brief role summaries introduces the core of the management team.
  • Providing brief biographies for each team member underscores their relevant experience, skills, achievements, and industry-specific expertise.
  • Clearly outlining roles and responsibilities emphasizes how each team member’s skills contribute to the overall success of the business.
  • Sharing the team’s vision and strategy involves discussing key strategic goals and outlining the plans to achieve them.
  • Highlighting notable achievements or milestones showcases the team members’ successful ventures, industry recognition, or career accomplishments.
  • Discussing team dynamics emphasizes collaboration and the complementary nature of their skills in driving the business forward.
  • Introducing advisory board members, if applicable, underscores the additional guidance and expertise they bring to the business.
  • Discussing how the team plans to contribute to future growth and development includes strategies for talent acquisition, leadership development, and succession planning.
  • Touching on the team’s culture and values emphasizes their role in shaping the overall ethos of the business.
  • If seeking investment, briefly mentioning how the management team plans to use funding for business growth and development provides insight into their financial strategy.

Here is example of marketing and sales plan section of a bank.

Tips for Writing Management Summary

14. Financial Indicators

The financial indicators section within the business plan helps in evaluating the fiscal health and performance of the organization.

Year-after-year profitability estimates take center stage, encompassing key metrics such as gross margin, net profit margin, and EBITDA to revenue.

These indicators provide a comprehensive understanding of the business’s ability to generate profit relative to its revenue.

Furthermore, the financial indicators extend to leverage ratios, including the critical Debt to Equity ratio, Debt to Assets ratio, and Interest Coverage ratio.

These metrics illuminate the organization’s capital structure, debt management, and its capacity to meet interest obligations.

Liquidity ratios includes the Current Ratio and Current Debt to Total Asset Ratio.

These ratios provide insights into the company’s short-term financial health and its ability to meet immediate obligations.

The financial indicator toolbox is enriched with additional metrics, notably the Revenue to Equity ratio, which sheds light on the efficiency of generating revenue from equity investments.

Financial Indicator

Tips For Writing Financial Indicators

  • Detailed revenue forecasts for the next 3-5 years. Breakdown by product/service and geographical regions.
  • Detailed breakdown of anticipated expenses. Include fixed and variable costs, operational expenses, and other relevant expenditures.
  • Historical P&L statements if available. Projected future profits and losses based on revenue and expense projections.
  • Outline of expected cash inflows and outflows. Emphasis on the ability to meet short-term obligations.
  • Snapshot of the company’s financial position. Includes assets, liabilities, and equity.
  • Calculation and presentation of key financial ratios (liquidity, solvency, profitability). Discussion on the significance of these ratios.
  • Identification and explanation of relevant KPIs. Highlighting alignment with the overall business strategy.
  • Discussion of potential financial risks. Mitigation strategies and addressing uncertainties.
  • Clear statement of the amount and purpose of funds required.
  • Outline of key assumptions underlying financial projections. Rationale for these assumptions.
  • Summary of industry financial trends and business positioning. Outlook on future financial prospects considering market dynamics.

Tips For Writing Financial Indicators

Discover Business Plan Formats and Free Templates

Looking For The Right Business Plan Format?

These sample business plans will provide you with a complete structure and format for your business plan, which will give you a head start on developing your document, so you won’t be stuck seeing an empty page and wondering what to write.

Simply going through the process of writing a business plan is one of its key benefits. If you sit down to write, you’ll naturally think about your startup costs, your target market , and any market analysis or research you’ll need to conduct. In addition to defining your position among your competitors, you will establish your goals and milestones.

You can see what should be included in a sample financial plan, but It is wrong to assume that a sample company’s financial projections will fit your own. If you need more resources to get you started, we recommend this guide on how to write a business plan .

In addition, you can download our 40+ free business plan templates covering a range of industries.

Business Plan Examples For Students PDF

Common types of business plan, 1. one page business plan.

One-page business plans are short, compact, and to the point and are designed to make the plan easy to read at a glance. Make sure to include all of the sections, but truncate and summarize them

2. Start-up business plan

Start-up business plans are for businesses that are just getting started. They are usually developed to secure outside funding. In this regard, financials are of increased importance, as well as other sections that determine whether your business idea is viable, such as market research.

3. Strategic business plan

A strategic business plan lays out a company’s goals and how it will achieve them at a high level. It is a foundational document for the company as a whole. A strategic business plan allows all levels of the business to see the big picture, inspiring employees to work together to reach the company’s goals.

4. Feasibility business plan

Developing a feasibility plan answers two primary questions about a business venture: who would purchase the service or product the company wants to sell, and if the venture is profitable.

5. Internal business plan

Internal Business plans are geared to a specific audience within a company to keep your team on the same page and focused on the same goals.

Conclusion​

In conclusion, whether you’re venturing into a traditional business or creating an innovative startup, the significance of a well-crafted business plan cannot be overstated. Different types of business plans cater to specific needs, from internal alignment to strategic expansion. Employing a template in MS Word ensures a polished presentation. The process of writing an executive summary, creating a plan, and defining the components of your business plan is essential.

Recognizing the need for a comprehensive and standard business plan can help guide your endeavors. Whether you choose to write a full business plan or opt for a one-page business overview, leveraging templates in MS Word can simplify the process. In essence, understanding the types of business plans and utilizing an executive summary template provides a structured approach to showcase your business overview.

Take inspiration from example business plans to tailor your strategy, ensuring a roadmap for success in the dynamic world of entrepreneurship. Always remember, a meticulously crafted business plan not only communicates your vision effectively but also serves as a valuable resource that can help secure investments and guide your business’s growth trajectory.

Frequently Asked Questions

Begin with an executive summary, delve into market analysis, outline your strategies, create financial projections, and use available business plan examples as templates to guide your writing.

A comprehensive business plan template should encompass key sections such as an executive summary, business description, market analysis, marketing strategy, organizational structure, and financial projections. Seek templates online that cover these elements.

Tailor your business plan to the scale of your small business. Define your objectives clearly, outline cost-effective strategies, and emphasize agility in adapting to market changes.

Explore well-crafted business plan examples you can visit our website  wisebusinessplan.

The fundamental components include an executive summary, business description, market analysis, marketing and sales strategy, organizational structure, product/service description, and financial projections.

Investors focus on growth potential, detailed financial projections, market analysis, competition analysis, and the qualifications and experience of your management team when reviewing a business plan.

To find a business plan example for a tech startup,you can visit our visit wisebusinessplan .

A business plan provides a comprehensive overview of your entire business, including strategies, operations, and financials. In contrast, a business proposal typically focuses on a specific project or offer, outlining the details and benefits to a potential client.

Craft an engaging executive summary by summarizing your business’s mission, highlighting the market opportunity, showcasing your product or service, and providing a concise overview of your financial projections.

Seek tailored business plan examples for nonprofit organizations you can visit wisebusinessplan .

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These business plans are written by MBA writers. Real-world use cases were used in these plans.

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Business Plan Budget Example: Everything You Need to Know

A business plan budget example is smart to have when managing a company. 3 min read updated on September 19, 2022

A business plan budget example is smart to have when managing a company. It sets the outline for how much money you'll spend in your business and what you'll spend it on. This isn't a forecast, however, which is where you predict the future of your budget. A budget is the assumed plan for the future's outcome.

Is Budget and Business Planning Required for Small Businesses?

New owners of small businesses can run their company in a way that's more relaxed and not find it necessary to set a budget. However, it is a smart idea to have a plan for the future of your business and fund those plans. The best way to control your money is by budgeting, which lets you invest in any potential new business opportunities when it's appropriate. If you find your company grows, you won't always be able to interact with it as much and be hands-on with the daily operations.

You might need to split the budget up into different sections such as production, sales, and marketing. It's common for money to begin in a variety of directions through the organization. Budgets are an essential tool to help you control how much you're spending.

Benefits of Business Budget Planning

There are many benefits to creating a business budget . These include being better at the following:

  • Planning for the future.
  • Improving decision-making.
  • Monitoring performance.
  • Effectively managing money.
  • Giving out the right resources to projects.
  • Meeting your objectives.
  • Solving problems before they become bigger.
  • Increasing staff motivation.

How to Draft a Business Budget Plan

The key to having success in a business is to form, monitor, and manage your budget. This will help you designate resources where you need them so your company stays successful and profitable. The process doesn't necessarily need to be complicated, as you'll just need to figure out how much you think you'll earn and make in your budget period. You can start by asking yourself what the project sales might be for your budget period. It's better to be realistic and not overestimate, as this will cause issues in the future.

You'll also need to think about any direct costs of sales. This includes the costs of materials, subcontractors, and components to make your product or supply your service. The overhead costs or fixed costs also need to be included in the business budget. You can break these down by the cost of the premises, which include municipal taxes, monthly rent, and service charges. The staff costs also need to be taken into consideration, which includes benefits, wages, insurance, and pension plans.

Utilities are another expense to budget for , which include lighting, heating, and telephone costs. If you'll be printing or shipping anything, you'll have to factor in costs for postage, stationery, and printing. There may be costs for promotion, advertising, vehicles, equipment, and subsistence and travel expenses. The exact expenses your company will have will vary, and it's best to budget for each department. Make sure to include how much you'll pay yourself and a tax allowance. There are many costs to consider that you probably haven't thought about, which is why creating a business plan for your budget is important.

Once you have an estimate of how much you'll make and how much you'll spend, you'll be able to figure out exactly how much profit you're making. This lets you look at the budget you just made and see where costs can be cut. If you think you'll have problems with cash flow, you may need to rethink the budget and cut out entire departments.

Once you've created this budget, it's important to stick it as closely as possible. You should review it on a continuous basis and revise it if you need to, however. Many businesses have a rolling budget so they're constantly budgeting for the next year.

It's crucial to be realistic when it comes to your budget projects. If you're unsure if they're accurate, it 's better to be conservative and underestimate the revenue while overestimating the expenses. This can be hard if you're just starting a company, as you may not know exactly how much you'll need to spend on items and services.

If you need help with a business plan budget example, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

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Didn't find what you are looking for.

Writing a business plan from scratch seems like an uphill climb? We get that, but hold tight—you’re not alone. Even business plan writers often feel the same way while writing from scratch. That’s where a little content reference or inspiration can help—just like these business plan examples .

Reading such real-life sample business plans can be incredibly helpful while drafting your very first business plan with zero clue about business plan writing. 

As you read and explore these industry-specific examples, you learn more about what you should and should not include in your business plan, ensuring sustainable and long-term growth.

So, let’s explore these 400+ business plan examples to help you quickly write a business plan—hassle-free.

Why you should refer a business plan example?

budget business plan exemple

A Business plan example will provide you with the complete format and structure for your document, giving you a head start on developing your document so you’re not stuck seeing an empty page working to find out where to start.

Also, it gives you the overall layout of a professional business plan so you understand what goes where and you’re not leaving out anything.

Here are some of the key benefits of using sample business plans:

  • Guidance on what to include in each section. If you’ve never attended business school, you might never have created a SWOT analysis or a balance sheet before. Business templates that give guidance — in plain language — about what to include and how to fill in each section and create a complete and effective plan.
  • A business plan is vital to get an investment. If you’re seeking investment for your business, you’ll need to convince banks and investors why they should invest in your business . Lenders and investors will only risk their time and money if they’re certain that your business will be successful and profitable and they will get a great return on their investment.
  • A business plan can help you prioritize. A complete, well-balanced business plan is one of the most valuable tools in assisting you to reach your long-term goals. It gives your business direction, defines your goals, outlines out strategies to reach your goals, and helps you to manage possible bumps in the way.

Creating a business plan will help you define the business goals you want to achieve, and define the strategies to achieve them. This means you can focus your resources and energy on what is important, rather than wasting time on unimportant things.

If you’re working with a team in your company then having a regular brainstorming session is the best way to keep your business on track and your business plan assures you’re all on the same page.

Make your plan in half the time & twice the impact with Upmetrics.

budget business plan exemple

Sample business plan format​

Following is the standard business plan format you must consider while drafting a comprehensive business plan.

  • Executive Summary : A high-level overview of your business plan.
  • Company Overview : An in-depth and detailed description of your small business, its fundamental elements, and future goals.
  • Market Analysis : A detailed description of your industry with the target market, competitors, and growth potential.
  • Products and Services : Description of the products or services you intend to exchange for money.
  • Sales and Marketing Strategies : Promotional strategies you will use to attract and retain customers.
  • Operations Plan : Business processes and procedures that ensure seamless business operations.
  • Management Team : Introduction to your founders, key management, and their compensation plan.
  • Financial Plan : A breakdown of your financial projections and financing needs.
  • Appendix : A supplementary final section that includes additional documents to support your plan.

This was about the outline. Now let’s break down and understand how to write each section, step by step, with real-life examples.

1. Executive Summary

Executive Summary is the first section of your business plan, providing a high-level overview of your entire plan and summarizing it for a quick understanding of your business.

Considering it as an introductory section of your plan, it must be clear, concise, and written to grab readers’ attention and persuade them to take action.

As business plans can be 10-20 to a hundred-page long, an executive summary remains your sole chance to gain a quick extra point.

Here are a few key components your Executive Summary must include:

  • Business concept
  • Company’s mission
  • Company History
  • Market Opportunity
  • Management Team
  • Financial Projections

Remember, you are bound to cover these topics in detail moving forward in your business plan, so make sure your executive summary is brief, covering only the key takeaways.

2. Company Overview

As the name suggests, the Company Overview section of your plan provides an overview of your small business, including your business concept, objectives, future goals, and what customers your business serves.

Since you will provide a brief company description in the executive summary, this section will expand on it—providing an in-depth understanding of your business.

Remember, this section is a platform for introducing and positioning your business as an ideal solution for your target market to your reader. So, make sure it’s short and succinct but impactful enough to help them understand what it does, who your potential customers are, and how you can make a difference.

Here are a few key components your business overview must include:

  • Company Description
  • Mission Statement
  • Business Objectives
  • Business History
  • Future Goals

3. Market Analysis

Market Analysis is a study of your external business environment, providing a complete overview of your industry and its dynamics. This section provides valuable insights into the market, like what’s working.

When smartly researched, utilized, and written, this section can help you discover and identify untapped areas in the market and strategize to stand out from your competitors.

Remember, this section helps your readers and potential investors understand your target market, market size, and growth potential, so make sure you play your cards right.

Here are a few key components your market analysis section must include:

  • Target Market
  • Market Size and Growth Potential
  • Competitive Analysis
  • Market or Industry Trends
  • Regulatory Environment

Unlike other sections of your business plan , Market Analysis requires deep research and analytical work. However, using an industry-specific example business plan can save hours of research work.

4. Products And Services

The products and services section is where you will mention and elaborate on your product or service range, description, pricing strategies, and more.

Since your business success solely depends on your products or services, your entire plan revolves around this particular section.

This section can be a crucial component of your plan while searching for an investor or partner, as a well-articulated products and services section can help you persuade them.

Here are a few key elements your products and services section must include:

  • Product Description
  • Product Comparison
  • Pricing Strategy
  • Order Management
  • Quality Measures

5. Sales And Marketing Strategies

A business’s sales and marketing strategies determine how your product is displayed and reaches your target audience.

A well-designed sales and marketing plan can help you streamline your marketing efforts and create impactful and effective marketing campaigns while keeping track of the marketing budget and maximizing return on investment.

In short, this section will discuss how you’ll acquire new customers using your sales and marketing strategy. You might consider including the following information in your sales and marketing plan:

  • Your target audience and brand positioning
  • Your business’ UVP
  • Marketing channels and distribution tactics you plan to use
  • Sales goals and performance measurement
  • Your customer retention strategies
  • Your sales and marketing goals

6. Operations Plan

The operations plan section outlines the daily business processes and activities centered on achieving business goals and objectives described in the previous sections of your plan.

A detail-oriented logistics and operations plan helps you and your team define your responsibilities, daily tasks, and short-term goals you need to achieve, keeping track of your long-term objective.

Remember, your logistics and operations plan won’t be static but a living document. You may adjust and update it as time goes on.

Here are a few key elements your operations plan section must include:

  • Staffing and training
  • Tools and equipment
  • Inventory management
  • Supply chain management
  • Operational process

7. Management Team

Your management team plays a crucial role in the ultimate success of your business. And this section introduces your owners and management team, along with their qualifications, industry experience, roles and responsibilities, and compensation plan.

A strong management team section can be critical to weigh authority and help investors be confident about your business idea and vision.

Make sure to include the educational background, accomplishments, work experience, and area of expertise for each individual, part of your management.

You might consider including the following information in the management team section:

  • Business owner/founders
  • Key management
  • Organization structure
  • Compensation plan
  • Advisors/consultants

8. Financial Plan

It’s no secret that the financial plan is the most crucial yet nerve-wracking aspect of business planning. In fact, it’s one of the deciding factors when it comes to convincing potential investors and banks to invest or lend money.

This section of your plan details your business’s financial information and how it will reach its financial goals. The information may include balance sheet, income, and cash flow statements.

Here are a few key components and financial statements you must include or provide while creating a financial plan:

  • Profit and loss statements
  • Operating costs
  • Income statement
  • Cash flow statement
  • Balance sheet
  • Break-even point
  • Financing needs

9. Appendix

While an Appendix isn’t a required element of your business plan, it can be pretty helpful in adding legal notes, charts, tables, or any other critical information to support your business document.

It generally includes financial statements, information, and documents that didn’t naturally fit into your plan but can be considered critical enough to add.

In addition, it helps readers navigate through the entire business plan and easily find specific information or documents.

pro-tip

Need a way out from manual editing and business plan writing work?

Get Upmetrics’ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.

Start Planning Now

Since we are finished discussing the sections of a business, let’s learn more about how you can put an example business plan to use while writing your own.

How to use an Example of a Business Plan to write your own?

Having real-life and industry-specific business plan examples by your side can be incredibly resourceful to help you write a business plan from scratch. 

A well-planned structure helps you outline your plan, while content inspiration helps you set the tone for your business document. 

Let’s dive deep and understand how to use these examples effectively to write your business plan.

1. Understanding the Structure

Traditional business plans generally follow a similar structure. 

It starts with an executive summary followed by a company description, market analysis, product and services, sales and marketing strategies, operational plan, management team, financial plan, and appendix.

Using an example business plan is the best way to understand the structure and outline your plan. 

2. Gaining Inspiration

Reading industry-specific business plan examples can help you gain inspiration for your plan. You can gain insights on presenting your business idea, vision, mission, and values and persuade investors to invest in your idea.

3. Learning Industry-Specific Language

There’s no universal template for business planning that fits all. An industry-specific template can help you learn and understand the business language for your industry and the best way to communicate your message to your investors.

4. Identifying Key Elements

Reading business plan examples of similar businesses can help you identify the key elements and information to include in your plan. You can keep note of these and ensure everything necessary for investors to consider is present in your final draft. 

5. Crafting Financial Projections

A financial plan is a critical component of your business plan, and a good business plan example can help you better understand how they project their financials which can be incredibly helpful while forecasting yours.

6. Refining Your Executive Summary

As mentioned earlier, your executive summary is a key factor influencing potential investors and lenders to invest or lend you money. Analyzing free business plan templates can help you optimize your executive summary to make it more brief, persuasive, and attention-grabbing.

7. Realizing what works and what doesn’t

Analyzing industry-specific and real-life examples can help you determine what works best and what doesn’t within your industry. Understanding these factors can help you avoid many significant pitfalls.

While business plan examples can be incredibly helpful in writing a plan from scratch, ensure your plan is customized for your business and sends out a unique message. Your business plan must reflect its unique idea, vision, and target market.

Download business plan examples for:

  • Business Plan Template for Startups
  • Business Plan Template for Small Business
  • Business Plan Example for Non Profits
  • Business Plan Example for Students

Download a free sample business plan template

Ready to kick-start your business plan writing process? Not sure where to start? Here you go, download our free sample business plan, import data directly into the editor, and start planning.

This intuitive, modern, and investment-ready template is designed specifically for startups and small businesses. In fact, this format has helped 110K+ entrepreneurs create business plans to secure funding, business grants, and loans. It includes a business planning course and step-by-step instructions to write each section.

Business plan types: choose the suitable template 

Well, there are a few types of business plans. Though they cover similar categories, they all have different formats intended for different purposes or industries. 

Here are a few common business plan types to help you choose the most suitable one for your business:

1. One-page business plan

One page business plan can be considered a one-page version of a standard business plan. It’s mainly used to present a quick overview of small businesses to your vendors, employees, investors, or stakeholders.

Considering its shorter length, creating a one page business plan can be a lot easier and less time-consuming compared to a standard business plan using a business plan software like Upmetrics.

2. Lean business plan

A lean business plan is a summarized version of a standard business plan that is longer than a one-page one. It’s mainly used to track finances and emphasize achieving short-term milestones. 

This business plan type is best suitable if you are unsure about the business planning process. Moreover, drafting a lean business plan is also a lot easier and faster than a standard one.

3. Traditional business plan

A traditional business plan is the standard plan entrepreneurs have been using for years to outline marketing strategies, project financials, and draw investors. A traditional business plan can be a few dozen to a hundred-page long, depending on its purpose and your business specifications.

A traditional plan is a must-have business document for business owners aiming to achieve long-term business success.

4. Internal business plan 

As the name suggests, an internal business plan is a document designed for internal management and team members to ensure everyone’s on the same page. The primary focus of these plans is to set primary goals and outline processes aiming to achieve them—ultimately streamlining business operations.

Start writing your business plan

There’s no denying—creating a business plan that draws investors in needs some serious work; it’s no stroll in the park. But you must take the first step to stay ahead in the cut-throat competition; there is no way around it.

So, what are you waiting for? Understand your business and the value it offers to its customers, find a suitable template from our library, and start planning.

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After trying Upmetrics, I wish to highly recommend this app to anyone who needs to write a business plan flexibly and to a high standard.

Frequently Asked Questions

How can i write my own business plan.

Follow this step-by-step process to write your business plan on your own.

  • Choose a format that best suits your business requirements
  • Create a business plan outline
  • Create a company description section
  • Conduct market research
  • Conduct a competitive analysis
  • Describe your product and services
  • Outline sales and marketing strategies
  • Create a logistics and operations plan
  • Introduce management team
  • Project financials
  • Summarize your plan with an executive summary
  • Complete your plan with an appendix

Where can I find business plan examples?

Upmetrics is an incredible business planning solution providing 400+ business plan samples and examples. You can easily create a good business plan using these industry-specific templates.

What is a business plan template?

A business plan template is a pre-formatted business plan, usually written for a fictional company. These industry-specific templates can help entrepreneurs understand a business plan’s structure and other key components. These templates are used mainly by entrepreneurs planning to launch a new startup or expand an existing business.

Should I hire someone to write my business plan for me?

Concept, contents, and cashflow are the 3Cs of a business plan that can be defined as follows:

  • Concept: Your concept should explain the purpose of your business, summarizing what you plan to accomplish with this very business.
  • Contents: Your content should reflect your concept, product and services, target market, and competition.
  • Cashflow: Your cash flow section must detail your cash in-and-out flows, including capital investment, operations costs, and revenue projections.

Why Is It Beneficial to Use a Sample Business Plan as a Guide?

Let’s face it—writing a 40-50 page business plan from scratch can be too intimidating; you may soon give up and won’t even finish it. 

Instead, using a sample business plan as a guide can help you understand its structure, gain inspiration and ideas for content, plan marketing strategies, and project financials. In short, using business template examples is the best way to write a business plan.

When should you not follow a business plan example?

We’ve always been saying this, using an example of a business plan is the best way to write one. However, it’s also critical to understand when not to follow a template. Here’s when:

  • The format does not align with your business model or industry.
  • Include outdated templates and information.
  • Offer poorly written content.
  • Include misleading and poorly done financials.
  • There’s a lack of expertise.

These are a few red flags in a template you must consider looking at while choosing one.

Are these examples suited for business plan beginners?

Absolutely. In fact, these examples are specially designed, keeping common issues faced by beginners while drafting a plan in mind to serve them best. So, if you are a new or an established business with no planning experience, you have to check out these templates.

Looking for a faster way to finish your business plan?

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Business plan templates

From competitive analysis to financial projections, business plans give your new business a roadmap for success. Download one of our free business plan templates and take your company to the next level.

Big Data Startup Business Plan Template

Big Data Startup Business Plan Template

Create a professional Big Data Startup business plan with our customizable Startup Business Plan Template.

Virtual Assistant Business Plan

Virtual Assistant Business Plan

Strategize your way to success with this customizable AI virtual assistant business plan template.

Virtual Reality (VR) Business Plan

Virtual Reality (VR) Business Plan

Our free virtual reality (VR) business plan helps you customize your document and create a winning strategy to land investors.

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Laundromat Business Plan

Create your success roadmap with a laundromat business plan template, designed to arrange the essentials of the laundry business.

5-Year Business Plan Template

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Car Wash Business Plan Template

Car Wash Business Plan Template

Launch and grow your car wash business with our customizable plan template.

Airbnb Business Plan Template

Airbnb Business Plan Template

Unlock your path to success with our Airbnb business plan template, made to guide you in structuring the fundamental aspects of your Airbnb business.

Clothing Line Business Plan

Clothing Line Business Plan

Use this free and customizable clothing line business plan to appeal to investors and set up your fashion brand.

Gym Business Plan Template 

Gym Business Plan Template 

The Panda tips in this gym business plan template guide you through the process of researching and presenting information necessary to secure funding and partners for your business.

Handyman Business Plan Template

Handyman Business Plan Template

Start a new handyman business using a well-researched handyman business plan template to meet your goals faster.

Vending Machine Business Plan Template

Vending Machine Business Plan Template

If you’re starting a new vending machine business, a well-rounded vending machine business plan can improve your chances of success.

Bar Business Plan Template

Bar Business Plan Template

Create your path to success with our bar business plan template, designed as a valuable tool to help entrepreneurs organize the bar business.

Massage Therapy Business Plan

Massage Therapy Business Plan

This massage therapy business plan template helps you cover the basics of starting or expanding a massage business.

Bed and Breakfast Business Plan Template

Bed and Breakfast Business Plan Template

Use a complete bed and breakfast business plan template to set up your business for growth and success.

Catering Business Plan

Catering Business Plan

Chart your path to success with our catering business plan template designed to help entrepreneurs organize their catering business.

Event Venue Business Plan Template

Event Venue Business Plan Template

Launch and grow your event venue with our customizable business plan template.

Event Planning Business Plan 

Event Planning Business Plan 

Prepare your event planning business for success with our ready-to-fill and easily downloadable event planning business plan template.

Rental Property Business Plan

Rental Property Business Plan

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Coaching Business Plan Template

Coaching Business Plan Template

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Lawn Care Business Plan

Lawn Care Business Plan

Use a comprehensive lawn care business plan template that includes guidance and all critical information.

T-shirt Business Plan Template 

T-shirt Business Plan Template 

Craft a winning T-shirt business plan in a structured business format that attracts investors and funding.

Candle-Making Business Plan Template

Candle-Making Business Plan Template

Use a candle-making business plan template to get together all of the information you need to ensure that your candle business succeeds.

SBA Business Plan Template

SBA Business Plan Template

Use our free and fully customizable SBA business plan template to get started when writing a successful proposal for an SBA loan.

Cleaning Business Plan Template

Cleaning Business Plan Template

Discover a hassle-free way to document a roadmap for your cleaning business with this free business plan template.

Real Estate Business Plan Template

Real Estate Business Plan Template

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Trucking Business Plan Template

Trucking Business Plan Template

Empower your journey to success with our trucking business plan template, designed as a valuable tool to organize the essentials of your trucking business.

Food Truck Business Plan Template

Food Truck Business Plan Template

Find a fully customizable, free food truck business plan template that helps you create an effective proposal for interested investors.

Simple Business Plan Template

Simple Business Plan Template

This simple business plan template walks you through the stages of establishing a successful business or seeking funding.

Solar Farm Business Plan

Solar Farm Business Plan

Give your solar farm business the best start by creating a professional business plan to keep your company on the right track.

Ecommerce Business Plan Template

Ecommerce Business Plan Template

This Ecommerce Business Plan Template is tailored particularly to e-commerce companies, and all you require to do is add the elements related to your business.

Accounting Firm Business Plan

Accounting Firm Business Plan

Use this Accounting Firm Business Plan to achieve your goals. Accounting firms are comparable to other industries and need the Business Plan to help their development.

Campground Business Plan Template

Campground Business Plan Template

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Firewood Business Plan

Firewood Business Plan

This Firewood Business Plan Template perfectly outlines the company structure of a probable firewood venture. It highlights the budgets needed to start and manage the unique business.

Funeral Home Business Plan

Funeral Home Business Plan

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Community Center Business Plan

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Gas Station Business Plan

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Beauty Supply Store Business Plan Template

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Flower Shop Business Plan Template

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Electrical Contractor Business Plan

Electrical Contractor Business Plan

This Electrical Contractor Business Plan template include information about the services you offer, who your target consumers are, why they should prefer you over your opponents and how much capital you require to get started.

Car Dealership Business Plan Template

Car Dealership Business Plan

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Farm Business Plan Template

Farm Business Plan

Farm Business Plan gives an overview of the company, including corporation history, owner backgrounds, creations and more. Use this template to quickly develop your farm company plan.

Consultant Business Plan Template

Consultant Business Plan Template

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Construction Company Business Plan

Construction Company Business Plan

The objectives and tactics of a construction company are described in a business plan for a construction company. For the creation of your business plan, use this Construction Company Business Plan Template.

Fashion Business Plan Template

Fashion Business Plan Template

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Daycare Business Plan

Daycare Business Plan

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Convenience Store Business Plan

Convenience Store Business Plan

Do you need a Convenience Store Business Plan Template? This plan includes all the details and information needed to secure funding for a convenience store.

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Startup Business Plan Template

We offer you the steps and the tools to create a fantastic business plan. Attract investors with this sleek and free startup business plan template.

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Business Plan Template

This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business idea.

What is a business plan?

A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market.

Typically, a good business plan consists of the following:

  • Executive summary
  • Company description
  • Mission statement
  • Product and services
  • Marketing plan
  • Operations plan
  • Management organization
  • Financial plan
  • Conclusion & appendix

Every section involved in a business plan is designed to help startup businesses reach their target market.

A business plan asks founders and entrepreneurs to detail their business strategy in a step-by-step process that makes sense from an operational perspective. This is essential if a startup is seeking a business loan or an investment from a venture capital firm.

However, even small businesses that are already economically viable can benefit from creating a business plan, since it encourages business owners and their management teams to examine their business model and reevaluate the best ways to reach their target customers.

Should I use a business plan template?

Yes.  If you’ve never written one, a business plan can be challenging to write.

Creating a successful plan that you can use to grow your small business can require weeks of market analysis and financial preparation. You may spend time using Microsoft Excel or Powerpoint in order to create documentation which better supports our operational decisions.

However, almost every professional business plan is structured in the same way and most ask for the same information. Because of this, using a business plan template is advisable to save time, money, and effort.

Business plan templates for free

Rather than spending time trying to figure out how to write a business plan , use a free template as a guide to completion.

Business plan templates from PandaDoc can help you reach an effective go-to-market strategy even faster by asking you to provide all the relevant information you need when creating an effective business plan.

Grab a free template to get started!

Frequently asked questions

How many pages should my business plan be.

This depends on the kind of business plan you need to write and how you intend to use the plan that you create.

For example, a plan for a small business seeking potential investors or a business loan will need to provide income statements, cash flow statements, and a balance sheet (usually for a three-year or five-year forecast period).

These financial statements can be omitted if a small business owner isn’t seeking funding and is instead planning to use their business plan as a guiding document for themselves and their management team members.

Some business plans may only run a few pages. Fully-developed business plans can be as long as 50 pages. Much of this depends on the type of business, the operational strategy, and the level of detail that goes into developing the business plan.

Who needs a business plan?

Every business should have a business plan. This is an essential guidance document for any founder or CEO.

Good business plans help a company determine the viability of its place in the market and can help the business develop better strategies for differentiating itself from its competitors.

Business planning also forces business owners to evaluate their marketing strategy, the cost of customer acquisition and retention, and how they plan to grow their business over time.

What is the best business plan template?

Business plans come in all shapes and sizes. The best business plan template for your business is one that you understand and that matches the size and legal structure of your operation.

If you’re a sole proprietor, a business plan template designed for a big corporation probably doesn’t make sense. However, a business plan that helps you build an effective roadmap to grow your business while protecting your intellectual property is a good starting point.

PandaDoc offers specialized business plan templates for common industries along with tips to help you get started with business planning.

Should I hire someone to write my business plan for me?

No. You’ll find freelance writers and business strategy companies out there who are happy to write your business plan for a fee.  These resources can guide you through the process, but you should write (or be heavily involved in) the creation of your business plan.

The reason for this is simple: You know the most about your business, and your business needs you to succeed.

A writer can work with you to make your business plan sound better to investors, and a consultant can help you fill in knowledge gaps — like how to conduct a SWOT analysis — and point out weaknesses in your plan. But, at the end of the day, you need to use the business plan to pitch investors and run your business.

Those ideas and guiding principles aren’t something you can outsource.

Should I use business planning software?

Software isn’t required when creating an effective business plan. Most business planning software is designed to help you navigate the outlining and writing process more effectively.

You don’t need software to write a professional business plan, but a solid template can help you get started. Download a free template from PandaDoc today and take your business to the next level.

Get started with PandaDoc today

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Blog Business 15+ Best Business Plan Examples for Entrepreneurs & Startups

15+ Best Business Plan Examples for Entrepreneurs & Startups

Written by: Jennifer Gaskin Jun 09, 2021

15+ Business Plan Examples to Win Your Next Round of Funding Blog Header

Not having a solid plan makes it unlikely for you to achieve the goals you seek, whether it’s getting your to-do list done or launching a successful organization.

In the early stages of a company, that means developing things like pitch decks, business plans, one-sheeters and more. With Venngage’s Business Plan Builder , you can easily organize your business plan into a visually appealing format that can help you win over investors, lenders or partners.

Learn more about how to create a business plan so you can hit the ground running after reading through this list for inspirational business plan templates .

15+ Best business plan examples for entrepreneurs and startups

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While your business plan should be supported by thorough and exhaustive research into your market and competitors, the resulting document does not have to be overwhelming for the reader. In fact, if you can boil your business plan down to a few key pages, all the better.

Simple business plan outline:

  • Table of contents : List all sections and sub-sections within the business plan.
  • Business review : Include an overview of the business’s purpose, history, and key objectives.
  • The market : Analyze the target market, including customer demographics and market needs.
  • The competition : Evaluate the main competitors and their strengths and weaknesses in the market.

budget business plan exemple

The simple, bold visual aesthetic of this  business plan template  pairs well with the straightforward approach to the content and various elements of the business plan itself.

Use Venngage’s My Brand Kit  to automatically add your brand colors and fonts to your business plan with just a few clicks.

An essential startup business plan should include a clear and compelling value proposition, market analysis, competitive analysis, target audience identification, financial projections, and a well-defined marketing and operational strategy.

For a typical startup, the need to appear disruptive in the industry is important. After all, if you’re not offering anything truly new, why would an investor turn their attention toward your organization. That means establishing a problem and the ways in which you solve it right away.

Startup business plan outline:

  • The problem : Identify the specific issue or pain point your startup aims to solve.
  • Target market & opportunity : Define your customers and the potential market size.
  • The solution : Describe the product or service that addresses the identified problem.
  • Traction and validation/roadmap : Outline the progress made so far and the future milestones and goals.

budget business plan exemple

Whether it’s a full-scale business plan or, in this case, a pitch deck, the ideal way for a startup to make a splash with its plans is to be bold. This successful business plan example is memorable and aspirational.

In the Venngage editor, you can upload images of your business. Add these images to your plans and reports to make them uniquely your own.

All businesses start out small at first, but that doesn’t mean their communications have to be small. One of the best ways to get investors, lenders and talent on board is to show that you’ve done your due diligence.

Small business plan outline:

  • Table of contents : List down of all the sections and sub-sections in the business plan.
  • Business overview : Include a quick overview of what your business is all about, including your mission and goals.
  • The market : Analyzes who your customers are, what they need, and how big the market is.
  • The competition : Look into your main competitors and what they’re good at (and not so good at).
  • Sales and marketing plan : Lay out your game plan for attracting and keeping customers.
  • Operating plan : Explain how you’ll run the day-to-day operations and manage the business.

budget business plan exemple

In this small business plan example, the content is spread over many pages, which is useful in making lengthy, in-depth research feel less like a chore than packing everyone on as few pages as possible.

Organizations that set out to solve problems rather than earning profits also benefit from creating compelling business plans that stir an emotional response in potential donors, benefactors, potential staff members or even media.

Nonprofit business plan outline:

  • Table of contents : Lists all sections and sub-sections of your nonprofit business plan.
  • Introduction : Provide an overview of your mission and purpose.
  • Goal : State the specific objectives your nonprofit organization aims to achieve.
  • Impact & strategy : Explain how you plan to create positive change and the methods you will use.

Green Tree Nonprofit Business Plan

Simplicity is the goal for nonprofits when it comes to business plans, particularly in their early days. Explain the crisis at hand and exactly how your organization will make a difference, which will help donors visualize how their money will be used to help.

Business plans are also helpful for companies that have been around for a while. Whether they’re considering new products to launch or looking for new opportunities, companies can approach business plans from the strategy side of the equation as well.

Strategic business plan outline:

  • The problem, issue, or job at hand : Define the specific challenge or task the strategic plan addresses.
  • Approach & methodology : Describe the methods and strategies that will be used to tackle the problem or achieve the objective.

budget business plan exemple

Strategic business plans or strategy infographics should be highly focused on a single area or problem to be solved rather than taking a holistic approach to the entire business. Expanding scope too much can make a strategy seem too difficult to implement.

Easily share your business plan with Venngage’s multiple download options, including PNG, PNG HD, and as an interactive PDF.

One-page business plan example

For organizations with a simple business model, often a one-page business plan is all that’s needed. This is possible in any industry, but the most common are traditional ones like retail, where few complex concepts need to be explained.

budget business plan exemple

This one-page strategic business plan example could be easily replicated for an organization that offers goods or services across multiple channels or one with three core business areas. It’s a good business plan example for companies whose plans can be easily boiled down to a few bullet points per area.

Especially when entering a saturated market, understanding the landscape and players is crucial to understanding how your organization can fit it—and stand out. That’s why centering your business plan around a market analysis is often a good idea.

Market analysis business plan outline:

  • Table of contents : Lists all sections and sub-sections of the market analysis business plan.
  • Executive summary : Provide a brief overview of the key points of the market analysis.
  • Business overview : Summarize your business’s mission, vision and core activities.
  • The market : Analyze the target market, including customer demographics and market trends.
  • The competition : Review the main competitors and their market positioning.
  • Sales & marketing plan : Outline strategies for reaching and engaging customers.
  • Operating plan : Details the day-to-day operations and management structure.

budget business plan exemple

In this example, the majority of the content and about half the pages are focused on the market analysis, including competitors, trends, pricing, demographics and more. This successful business plan example ensures the artwork and style used perfectly matches the company’s aesthetic, which further reinforces its position in the market.

You can find more memorable business plan templates to customize in the Venngage editor. Browse Venngage’s  business plan templates  to find plans that work for you and start editing.

Company description business plan example

Depending on the market, focusing on your company story and what makes you different can drive your narrative home with potential investors. By focusing your business plan on a company description, you center yourself and your organization in the minds of your audience.

Company description business plan outline:

  • Executive summary : Briefly summarize the key components and objectives of the company description section.
  • Approach & direction : Outline the company’s strategy, goals and the direction it intends to take in achieving them.

budget business plan exemple

This abbreviated plan is a good business plan example. It uses most of the content to tell the organization’s story. In addition to background about the company, potential investors or clients can see how this design firm’s process is different from their rivals.

With Venngage Business , you can collaborate with team members in real-time to create a business plan that will be effective when presenting to investors.

Five-year business plan example

For most startups or young companies, showing potential investors or partners exactly how and when the company will become profitable is a key aspect of presenting a business plan. Whether it’s woven into a larger presentation or stands alone, you should be sure to include your five-year business plan so investors know you’re looking far beyond the present.

budget business plan exemple

With Venngage’s Business Plan Builder , you can customize a schedule like this to quickly illustrate for investors or partners what your revenue targets are for the first three to five years your company is in operation.

The lifeblood of any company is the sales team. These are the energetic folks who bring in new business, develop leads and turn prospects into customers. Focusing your energy on creating a sales business plan would prove to investors that you understand what will make your company money.

Sales business plan outline:

  • Table of contents : List all sections and subsections within the sales business plan.
  • Target market : Identify the specific segment or segments of customers the sales efforts will focus on.
  • Customer profile : Provide detailed descriptions of the ideal customers, including demographics, preferences and needs.
  • Action plan : Outline the specific steps and strategies to be taken to reach and engage the target market and achieve sales objectives.

budget business plan exemple

In this example sales business plan, several facets of ideal buyers are detailed. These include a perfect customer profile that helps to convey to your audience that customer relationships will be at the heart of your operation.

You can include business infographics in your plan to visualize your goals. And with Venngage’s gallery of images and icons, you can customize the template to better reflect your business ethos.

Company mergers and shakeups are also major reasons for organizations to require strong business planning. Creating new departments, deciding which staff to retain and charting a course forward can be even more complex than starting a business from scratch.

Organization and management business plan outline:

  • Table of contents : List all sections and subsections within the organization and management business plan.
  • About us : Provide an overview of the organization, its mission, vision and values.
  • Project summary : Summarize the key details and objectives of the project.
  • Project timeline : Outline the milestones and schedule for completing the project.

budget business plan exemple

This organization and management business plan focuses on how the company can optimize operations through a few key organizational projects.

Executive summary for business plan example

Executive summaries give your business plan a strong human touch, and they set the tone for what’s to follow. That could mean having your executive leadership team write a personal note or singling out some huge achievements of which you’re particularly proud in a business plan infographic .

Executive summary business plan outline:

  • Table of contents : Lists all sections and subsections within the executive summary business plan.
  • Executive summary : Provide a concise overview of the entire business plan, highlighting key points and objectives.
  • Statement of problem : Clearly define the specific issue or challenge the business aims to address.
  • Approach & methodology : Outline the methods and strategies that will be employed to solve the stated problem or achieve the desired goals.

budget business plan exemple

In this executive summary for a business plan, a brief note is accompanied by a few notable achievements that signal the organization and leadership team’s authority in the industry.

Marketing and sales are two sides of the same coin, and clever companies know how they play off each other. That’s why centering your business plan around your marketing and sales strategy can pay dividends when it comes time to find investors and potential partners.

Marketing and sales strategy business plan outline:

  • Table of contents : List all sections and subsections within the marketing and sales strategy business plan.
  • Positioning : Describe how the business intends to position its products or services in the market to stand out from competitors.
  • Value prop : Highlight the unique value proposition that the business offers to its target customers, including its benefits and advantages.
  • Marketing strategy : Outline the overall approach and tactics that will be used to promote the products or services and attract customers.

budget business plan exemple

This marketing and sales business plan example is the picture of a sleek, modern aesthetic, which is appropriate across many industries and will speak volumes to numbers-obsesses sales and marketing leaders.

Do business plans really help? Well, here’s some math for you; in 1981, Apple had just gone public and was in the midst of marketing an absolute flop , the Apple III computer.  The company’s market cap, or total estimated market value,  could hit $3 trillion this year.

Did this Apple business plan make the difference? No, it’s not possible to attribute the success of Apple entirely to this business plan from July 1981, but this ancient artifact goes to show that even the most groundbreaking companies need to take an honest stock of their situation.

business plan example

Apple’s 1981 business plan example pdf covers everything from the market landscape for computing to the products that founder Steve Jobs expects to roll out over the next few years, and the advanced analysis contained in the document shows how strategic Jobs and other Apple executives were in those early days.

Inviting strangers to stay in your house for the weekend seemed like a crazy concept before Airbnb became one of the world’s biggest companies. Like all disruptive startups, Airbnb had to create a robust, active system from nothing.

Airbnb business plan outline:

  • Problem : Identify the specific challenge or need in the accommodation industry that the Airbnb business aims to address.
  • Solution : Describe how Airbnb’s platform provides a solution to the identified problem by connecting hosts with guests.
  • Market validation : Demonstrate through research or evidence that there is demand for Airbnb’s services.
  • Market size : Estimate the total addressable market for Airbnb’s accommodation services.
  • Product : Detail the features and functionalities of the Airbnb platform for both hosts and guests.
  • Business model : Explain how Airbnb generates revenue and sustains its operations.
  • Market adoption : Discuss the rate at which Airbnb’s services are being embraced by hosts and guests.
  • Competition : Identify other players in the accommodation industry offering similar services to Airbnb.
  • Competitive advantages : Highlight the unique strengths or advantages that set Airbnb apart from its competitors.

budget business plan exemple

As this Airbnb business plan pitch deck example shows, for companies that are introducing entirely new concepts, it’s helpful not to get too into the weeds. Explain the problem simply and boil down the essence of your solution into a few words; in this case, “A web platform where users can rent out their space” perfectly sums up this popular company.

Sequoia Capital is one of the most successful venture capital firms in the world, backing startups that now have a combined stock market value of more than $1 trillion, according to a Forbes analysis .

For young companies and startups that want to play in the big leagues, tailoring your pitch to something that would appeal to a company like Sequoia Capital is a good idea. That’s why the company has a standard business plan format it recommends .

Sequoia capital business plan outline:

  • Company purpose : Clarify the core reason for the business and its overarching goals.
  • Problems : Identify specific challenges or pain points that the business aims to solve.
  • Solution : Describe how the business addresses the identified problems with its products or services.
  • Market potential : Assess the size and growth opportunities within the target market for the business.
  • Competition : Analyze existing competitors and their strengths and weaknesses in the market.
  • Business model : Outline how the business plans to generate revenue and sustain its operations.
  • Our team : Introduce the key members of the team and their relevant expertise and experience.
  • Financials : Provide projections and forecasts for the financial performance of the business.
  • Vision : Articulate the long-term aspirations and goals that the business seeks to achieve.

budget business plan exemple

Using Sequoia Capital’s business plan example means being simple and clear with your content, like the above deck. Note how no slide contains much copy, and even when all slides appear on the screen at once, the text is legible.

Use Venngage to design business plans that will impress investors

Not every business plan, pitch deck or one-sheeter will net you billions in investment dollars, but every entrepreneur should be adept at crafting impressive, authoritative and informative business plans.

Whether you use one of the inspirational templates shared here or you want to go old school and mimic Apple’s 1981 business plan, using Venngage’s Business Plan Builder helps you bring your company’s vision to life.

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Business Plan Example and Template

Learn how to create a business plan

What is a Business Plan?

A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing .

Business Plan - Document with the words Business Plan on the title

A business plan should follow a standard format and contain all the important business plan elements. Typically, it should present whatever information an investor or financial institution expects to see before providing financing to a business.

Contents of a Business Plan

A business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan:

1. Title Page

The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date, and the company logo.

2. Executive Summary

The executive summary is the most important section because it is the first section that investors and bankers see when they open the business plan. It provides a summary of the entire business plan. It should be written last to ensure that you don’t leave any details out. It must be short and to the point, and it should capture the reader’s attention. The executive summary should not exceed two pages.

3. Industry Overview

The industry overview section provides information about the specific industry that the business operates in. Some of the information provided in this section includes major competitors, industry trends, and estimated revenues. It also shows the company’s position in the industry and how it will compete in the market against other major players.

4. Market Analysis and Competition

The market analysis section details the target market for the company’s product offerings. This section confirms that the company understands the market and that it has already analyzed the existing market to determine that there is adequate demand to support its proposed business model.

Market analysis includes information about the target market’s demographics , geographical location, consumer behavior, and market needs. The company can present numbers and sources to give an overview of the target market size.

A business can choose to consolidate the market analysis and competition analysis into one section or present them as two separate sections.

5. Sales and Marketing Plan

The sales and marketing plan details how the company plans to sell its products to the target market. It attempts to present the business’s unique selling proposition and the channels it will use to sell its goods and services. It details the company’s advertising and promotion activities, pricing strategy, sales and distribution methods, and after-sales support.

6. Management Plan

The management plan provides an outline of the company’s legal structure, its management team, and internal and external human resource requirements. It should list the number of employees that will be needed and the remuneration to be paid to each of the employees.

Any external professionals, such as lawyers, valuers, architects, and consultants, that the company will need should also be included. If the company intends to use the business plan to source funding from investors, it should list the members of the executive team, as well as the members of the advisory board.

7. Operating Plan

The operating plan provides an overview of the company’s physical requirements, such as office space, machinery, labor, supplies, and inventory . For a business that requires custom warehouses and specialized equipment, the operating plan will be more detailed, as compared to, say, a home-based consulting business. If the business plan is for a manufacturing company, it will include information on raw material requirements and the supply chain.

8. Financial Plan

The financial plan is an important section that will often determine whether the business will obtain required financing from financial institutions, investors, or venture capitalists. It should demonstrate that the proposed business is viable and will return enough revenues to be able to meet its financial obligations. Some of the information contained in the financial plan includes a projected income statement , balance sheet, and cash flow.

9. Appendices and Exhibits

The appendices and exhibits part is the last section of a business plan. It includes any additional information that banks and investors may be interested in or that adds credibility to the business. Some of the information that may be included in the appendices section includes office/building plans, detailed market research , products/services offering information, marketing brochures, and credit histories of the promoters.

Business Plan Template - Components

Business Plan Template

Here is a basic template that any business can use when developing its business plan:

Section 1: Executive Summary

  • Present the company’s mission.
  • Describe the company’s product and/or service offerings.
  • Give a summary of the target market and its demographics.
  • Summarize the industry competition and how the company will capture a share of the available market.
  • Give a summary of the operational plan, such as inventory, office and labor, and equipment requirements.

Section 2: Industry Overview

  • Describe the company’s position in the industry.
  • Describe the existing competition and the major players in the industry.
  • Provide information about the industry that the business will operate in, estimated revenues, industry trends, government influences, as well as the demographics of the target market.

Section 3: Market Analysis and Competition

  • Define your target market, their needs, and their geographical location.
  • Describe the size of the market, the units of the company’s products that potential customers may buy, and the market changes that may occur due to overall economic changes.
  • Give an overview of the estimated sales volume vis-à-vis what competitors sell.
  • Give a plan on how the company plans to combat the existing competition to gain and retain market share.

Section 4: Sales and Marketing Plan

  • Describe the products that the company will offer for sale and its unique selling proposition.
  • List the different advertising platforms that the business will use to get its message to customers.
  • Describe how the business plans to price its products in a way that allows it to make a profit.
  • Give details on how the company’s products will be distributed to the target market and the shipping method.

Section 5: Management Plan

  • Describe the organizational structure of the company.
  • List the owners of the company and their ownership percentages.
  • List the key executives, their roles, and remuneration.
  • List any internal and external professionals that the company plans to hire, and how they will be compensated.
  • Include a list of the members of the advisory board, if available.

Section 6: Operating Plan

  • Describe the location of the business, including office and warehouse requirements.
  • Describe the labor requirement of the company. Outline the number of staff that the company needs, their roles, skills training needed, and employee tenures (full-time or part-time).
  • Describe the manufacturing process, and the time it will take to produce one unit of a product.
  • Describe the equipment and machinery requirements, and if the company will lease or purchase equipment and machinery, and the related costs that the company estimates it will incur.
  • Provide a list of raw material requirements, how they will be sourced, and the main suppliers that will supply the required inputs.

Section 7: Financial Plan

  • Describe the financial projections of the company, by including the projected income statement, projected cash flow statement, and the balance sheet projection.

Section 8: Appendices and Exhibits

  • Quotes of building and machinery leases
  • Proposed office and warehouse plan
  • Market research and a summary of the target market
  • Credit information of the owners
  • List of product and/or services

Related Readings

Thank you for reading CFI’s guide to Business Plans. To keep learning and advancing your career, the following CFI resources will be helpful:

  • Corporate Structure
  • Three Financial Statements
  • Business Model Canvas Examples
  • See all management & strategy resources
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The Best Free Business Budget Templates in 2024

Paige Bennett

Published: July 18, 2024

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent.

business budget template on computer

In my roles, I’ve needed to create budgets for whole projects and smaller writing projects.

While organizing the numbers may sound difficult, I’ve found that using a business budget template makes the process simple. Plus, there are thousands of business budget templates for you to choose from.

In this article, I’ll share seven budget templates that can help organize your finances. But first, you’ll learn about different types of business budgets and how to create one.

Table of Contents

What is a business budget?

Types of budgets for a business, how to create a business budget, how to manage a business budget, why is a budget important for a business, best free business budget templates.

budget business plan exemple

Free Business Budget Templates

Manage your business, personal, and program spend on an annual, quarterly, and monthly basis.

  • Personal Budget Template
  • Annual Budget Template
  • Program Budget Template

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A business budget is a spending plan that estimates the revenue and expenses of a business for a period of time, typically monthly, quarterly, or yearly.

The business budget follows a set template, which you can fill in with estimated revenues, plus any recurring or expected business expenses.

For example, say your business is planning a website redesign. You'd need to break down the costs by category: software, content and design, testing, and more.

Having a clear breakdown will help you estimate how much each category will cost and compare it with the actual costs.

business budget template,  annual

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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

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Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]

Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]

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How Marketing Leaders are Navigating Recession [New Data]

3 Ways Marketers are Already Navigating Potential Recession [Data]

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24 Ways to Spend Your Marketing Budget Next Quarter

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Startup Marketing Budget: How to Write an Incredible Budget for 2023

6 templates to manage your business, personal, and program spend on an annual, quarterly, and monthly basis.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

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How To Write A Business Plan (2024 Guide)

Julia Rittenberg

Updated: Apr 17, 2024, 11:59am

How To Write A Business Plan (2024 Guide)

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

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Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

Ask for Help

When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

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100 Free Sample Business Plan Templates for Entrepreneurs and Small Businesses

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Looking for free sample business plan templates? You’ll find plenty here. For FREE! 🙂

It’s one thing to have brilliant business ideas or be keen to explore interesting business opportunities . But until you have a good business plan, you may never be taken seriously.

The biggest problem most entrepreneurs have with writing a business plan is that they don’t know where or how to start.

If you’re one of those who’s looking for a simple, effortless and straightforward way to write a great business plan, today’s your lucky day!

This article contains a long list of free sample business plan templates that will give you the easy start you really need to write your own business plan. Just look for a sample that suits your business and tweak it until it’s yours!

Copy, edit and use; it’s that easy!

In my experience, a business plan is not always the long, complex and scary document you think it is. Depending on your target audience (banks, investors, business plan competition), a business plan can be as simple or complex as you want it.

The list below covers a wide range of businesses. Whether you’re planning for a night club, used car sales, wedding planning or child day care services , you’ll find a business plan sample for any kind of business you can think of.

If in the end, you don’t find a sample plan for the business you want, visit the 500+ Business Plan Samples to see more.

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Your journey starts here; just scroll down the page to see all the plan titles and a summary of the businesses. When you find a sample you like, click on the ‘ Read Full Business Plan ’ link to view the full plan on our affiliate site.

1.    Night Club Business Plan

The Spot is a new night club that will focus on attracting the students of State University, with a student population that exceeds 22,000 and growing by 15% each year. The night club will be located one block away from the main campus. Read Full Business Plan  

2.    Hair & Beauty Salon Business Plan

Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price, value and relationship.  Read Full Business Plan

3.    Spa Health Club Business Plan

Visions (VS) is a socially and environmentally conscious health club that is concerned not only with physical beauty but also with mental well being. It is a health club with environmental and social concerns that sets it apart from other clubs; all products used are plant safe and cruelty free.  Read Full Business Plan   

4.    Bed and Breakfast Hotel Business Plan

The long-term goal of Coach House Bed and Breakfast (Coach House) is to become the best choice on Tybee Island, Georgia for temporary lodging by creating a differentiated experience capitalizing on personal service, the historical nature of the Coach House building, and its unique location in one of the most attractive parts of the Old South.  Read Full Business Plan  

5.    Plumbing Business Plan

Water Tubes Plumbing is a plumbing company that has chosen residential new homes as its preferred niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes.  Read Full Business Plan  

6.    Painting Contractors Business Plan

Barnum Painters will provide top-quality interior and exterior residential and commercial painting services. The principal officers of Barnum Painters believe that most companies in this industry suffer two major problems : poor scheduling of job projects and poor retention of quality employees. We intend to change the way these are done and excel in both areas.  Read Full Business Plan 

7.    Home Interior Design Business Plan

Hamlin and Park Design will offers a wide range of interior design services to meet any client’s needs in our business area. Our services will include : On-site consultations; Project survey & analysis; Space planning & furniture arrangement; Design concepts; Finishes & furnishings; Custom designs; Purchasing, delivery, & installation; Project coordination & management.  Read Full Business Plan  

8.    Furniture Manufacturer Business Plan

Trestle Creek Cabinets will be formed as a cabinet company specializing in custom cabinets for the high-end residential, resort, and commercial market. Its founders have extensive experience in the construction and cabinet industry.  Read Full Business Plan  

9.    Equipment Rental Sales Business Plan

Equipment Rental, Inc. (ER) is a company that sells and rents heavy equipment such as bulldozers, backhoes, excavators, and trenchers as well as small home use and construction equipment such as tillers, augers, and chain saws.  Read Full Business Plan 

10.    Building Construction Business Plan

Concrete Installation LLC plans to become the leading provider of concrete formwork services in the area. This means always having the best and most efficient facilities, processes, and people. Read Full Business Plan  

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11.    Construction Repair Business Plan

HodgePodge Sealcoating Company is a service provider that offers crack filling and sealcoating to residential customers. Sealcoating protects asphalt driveways by filling the cracks and coating the surface of the driveway, protecting it against the weather.  Read Full Business Plan

12.    Computer Consulting Business Plan

Calico Computer Consulting shall provide fast and reliable technical assistance to small office computer users. The keys to success for CCC are marketing and networking, responsiveness, quality, and generating repeat customers. The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth.  Read Full Business Plan   

13.    Wedding Consultant Business Plan

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings , holy unions and anniversaries. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.  Read Full Business Plan  

14.    Business Consulting Business Plan

Growth Management and Strategies (GMS) is an ambitious innovative new company that is attempting to turn the small business consulting business on its head. With an experienced consultant at the helm as President, GMS intends to grow at more than 50 percent per year through solid customer service, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process.  Read Full Business Plan  

15.    Seminar & Training Business Plan

Advanced Linguistic Pontificators is a leading seminar and training program company led by a best-selling author. Advanced Linguistic Pontificators will be targeting medium- and large-size companies and corporations. Pontificators will quickly reach profitability and achieve $79,000 of net profit by Year Two.  Read Full Business Plan 

16.    Marketing Strategy Consultant Business Plan

The Cambridge Strategy Group (CSG) , is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.  Read Full Business Plan

17.    Day Care Business Plan

Safe Kids Child Care is a start-up organization that provides day care services to families living in the surburbs of a large city. This mid-sized child care facility serves children from three months to six years of age. Safe Kids’s services are safe and secure, providing the parents with an excellent place where their children can be taken care of.  Read Full Business Plan

18.    Child Care Business Plan

The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: which is made up of double-income professional parents.  Read Full Business Plan 

19.    Diaper Manufacturer Business Plan

Baby Nappies World plans to enter and penetrate the baby nappies and sanitary pads market. Baby Nappies World is poised to take advantage of the impressive growth rate and minimal local competition in this market. It will have a dedicated and experienced staff, excellent order procurement, and effective management and marketing.  Read Full Business Plan

20.    Movie Theater Business Plan

The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults.  Read Full Business Plan 

21.    Parenting Centre Business Plan

A Mother’s Place is a new company targeted to open in downtown Santa Cruz. We will provide a family-friendly environment with high quality customer service to meet the daily emotional, physical and social well-being needs of mothers, young children and other family members. Read Full Business Plan

22.    Recreation Center Business Plan

Play Time for Kids has identified the family entertainment industry as its primary interest and the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Our County, Big City area.  Read Full Business Plan

23.    Tutoring Service Business Plan

Bryan’s Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. Read Full Business Plan 

24.    Educational Software Business Plan

Third Degree I.D. designs, develops, and markets instructional products and services for the corporate, education , government, and healthcare e-learning industries. It provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets.  Read Full Business Plan  

25.    Driving School Business Plan

Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and commercial driver education in the Seattle, WA area. MDS is positioned as a low-cost facility with excellent service. Read Full Business Plan  

26.    Computer Software Business Plan

FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product is designed and created for the special education industry. It will be constructive by teaching certain lifeskills and will be fun to use, encouraging the student to use it as often as possible.  Read Full Business Plan  

27.    Teachers Employment Agency Business Plan

Teacherafterschooljobs.com is a new job search website that is designed to provide teachers with part-time or seasonal employment, supplementing their current income. The site will be effective in matching educated, mature, responsible educators with employers in need of their part-time or summer assistance. Read Full Business Plan  

28.    Agriculture Farm Business Plan

Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought-out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in sales in the next three years.  Read Full Business Plan  

29.    Agriculture Fruit Farm Business Plan

Farmers Group is a company whose mission is to provide high quality, nutritional, and flavourful vegetables and strawberries for consumption in both near and remote areas. Additionally, the company will provide high quality planting materials for use nationwide.  Read Full Business Plan 

30.    Coffee Export Business Plan

Silvera & Sons prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market. Our coffee stands out from the competition. We prepare the top five percent, in terms of quality standards, of all Arabica beans on the market. Our customers seek this product as it provides them with a point of differentiation to specialty roasters. Read Full Business Plan  

31.    Wholesale Juice Business Plan

Oasis Juice is planning to expand its operation to include distribution to stores within the entire state.  Owner funding and internally generated cash flow will enable most of the expansion plans.   The company will also secure a $100,000 short-term loan.  Sales projections for the next three years are based on current sales success with the target customer base.  This plan will result in sales revenues growing to $1.2 million by Year 2.  Read Full Business Plan  

32.    Feed and Farm Supply Business Plan

Latheethen Feeds , Inc. is a well-established custom feed store. The company is engaged in the production of custom livestock feeds , bird feed, deer feed, and other animal products in relation to livestock animals, pets, etc. Latheethen Feeds, Inc. has recently expanded its production facility (custom mill) and is well-positioned to market its workroom production beyond its present client base.  Read Full Business Plan 

33.    Workout Gym Business Plan

The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with families over the next three years.  Read Full Business Plan  

34.    Fitness Equipment Business Plan

Circuit Fitness Importing is a start-up business that has become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing is poised to receive the exclusive license to sell this patented equipment, already very popular in Europe, in the U.S.A.  Read Full Business Plan  

35.    Martial Arts School Business Plan

Cents and Sensibility will be a value-priced taekwondo martial arts school serving its customers in our community by providing several programs for a variety of purposes, ranging from basic martial arts, to self defense, to esteem and life skills building, and more.  Cents and Sensibility Martial Arts School plans to enhance its programs as it expands, developing new programs to ensure the students have as much access to the different aspects of Songahm Taekwondo as possible.  Read Full Business Plan 

36.    Physical Fitness Gym Business Plan

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success because we have the best weight-management program.  Positive Lifestyle Systems is a truly responsible and effective weight-management program. We offer this program with confidence. It is unbeatable.  Read Full Business Plan  

37.    Wholesale Bicycle Distributor Business Plan

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry.  Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and fairly-used bicycles.  Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty.  Wheelie Deals will quickly become the #1 source to provide retail shops with above average margins. Read Full Business Plan  

38.    Clothing Manufacturer Business Plan

New Look is a recent start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. New Look not only develops the clothing line , but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.  Read Full Business Plan 

39.    Cosmetics Manufacturing Business Plan

Bluespa is a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution. We are seeking recurring investment to fund the growth of the brand, and position the company for an IPO. This plan shows how Bluespa will reach profitability in our third year of operation and generate shareholder return on equity within five years.  Read Full Business Plan  

40.    Plastics Recycling Business Plan

The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling , has led to an increased demand for recycled plastic resins and products. One of the fastest growing types of collected plastic materials for recycling is polyethylene terephthalate (“PET”) from post-consumer beverage and water bottles. Replay Plastics will capitalize on the opportunities in the recycled resin and packaging markets through two main divisions: a Recycling Division and a Packaging Division.  Read Full Business Plan  

41.    Cleaning Products Business Plan

The marketplace for janitorial products and services is changing, both in nature and scope. The consumer is becoming more conscious of the environmental impact of cleaners as the market expands. ChemSafe offers a innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers. The product line includes: Automotive cleaners; Industrial cleaners; Degreasers; Hand cleaners; Odour control; Tar remover; Concrete cleaners; Vehicle wash and wax products.  Read Full Business Plan 

42.    Office Furniture Manufacturer Business Plan

Willamette Furniture helps create pleasant and productive office environments with well-designed furniture that incorporates new technology into the classic office mode in which real people can work happily. We are sensitive to the look and feel of good wood and fine furniture as well as to high-powered personal computing. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent.  Read Full Business Plan  

43.    Remodeling Business Plan

Comgate is a custom mill house specializing in creating architectural woodwork in the form of wall paneling, custom cabinets, and other products for the local residential market. After initial losses and several thin profit years of competitive bidding construction projects, Comgate is creating this business plan in order to bring its mission statement into clearer focus. Prior years were characterized by hectic efforts to bid as many jobs as possible. Margins were thin as pricing policy was “flexible” for fear that there would be insufficient work for production staff. Read Full Business Plan  

44.    Retail Furniture Manufacturer Business Plan

Producing and selling furniture is a $12 billion industry.  The focus of the industry is on the affluent customer who can spend upwards of $3,000 on furniture purchases.  In our region, there are fifteen furniture stores that are competing for these customers with deep pockets.  Those customers who can’t afford these high prices are left with a poor selection of inferior products.  Read Full Business Plan 

45.    Specialty Gifts Business Plan

Pink Lady Bug Designs LLC (PLBD) is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and funds for women’s health programs.  Read Full Business Plan  

46.    Pharmacy Business Plan

The Discount Pharmacy’s main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market – those customers who pay for their prescription medications themselves.  Read Full Business Plan  

47.    Laboratory Business Plan

Fargo Medical Laboratories (FML) is a start-up company committed to providing the most convenient, friendliest blood testing service to the physicians of the Main Street Professional Building and the surrounding area.  Read Full Business Plan 

48.    Medical Equipment Business Plan

MedNexis, Inc. (the company) is a medical device development company that has designed and patented medical devices which it plans to produce and market. A magnetic muscle stimulator/field generator has been designed with the participation of leading medical personnel and biomedical engineers. One patent is initially incorporated.  Read Full Business Plan  

49.    Real Estate  Broker Business Plan

While many people hope one day to purchase their own home, cultural barriers and shortages in affordable housing are just two of the issues that can prevent these dreams from materializing. Reed Properties is working to keep these dreams alive. This new real estate brokerage will not only define success by the number of units closed and sales volume but also by whether people were helped in the process.  Read Full Business Plan  

50.    Bakery Business Plan

Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in Southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area. JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.  Read Full Business Plan 

51.    Catering Business Plan

Sumptuous Cuisine Catering is a local catering company serving both business and private clients within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services.  Read Full Business Plan  

52.    Restaurant Business Plan

New World Delicatessen (NWD) is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. The New World Deli will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine. Based on this distinct menu, New World Deli will follow a differentiation strategy that will provide unique, or hard to find choices to deli patrons.  Read Full Business Plan  

53.    Fast Food Restaurant Business Plan

Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company’s image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.  Read Full Business Plan 

54.    Fine Dining Restaurant Business Plan

Gabri’s Lounge & Restaurant is a 60-seat fine-dining restaurant with a 20 seat lounge. We focus on our New American-Swedish menu with a touch of Asian influence. The menu will be inspired from different countries’ specialties and appeal to a diverse clientele.  Read Full Business Plan  

55.    Food Preparation Business Plan

What’s For Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will come to our office location and prepare 12 meals that they pre-select from a menu in a party atmosphere. In two hours, they will have a month’s worth of meals to put in their freezer.  Read Full Business Plan  

56.    Internet Cafe Business Plan

JavaNet , unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.  Read Full Business Plan 

57.    Used Auto Sales Business Plan

There is a need in community for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price to customers in the area. The owner and sales manager have over 30 years of combined experience in new and used auto sales. We will continue to develop our excellent working relationship with local dealers and auctions to bring the savings to the customer.  Read Full Business Plan  

58.    Home Accessories and Gifts Business Plan

The Scarlet Tassel is a start-up retail store offering eclectic home accessories and gifts to consumers wanting to create a personalized home environment – that “I’m home” feeling. The Scarlet Tassel plans to cater to middle- and upper-class consumers who look beyond the national home accessory and gift chain stores for those expressions of individual personality and style.  Read Full Business Plan  

59.    Home Decoration Fabrics Business Plan

Interior Views is a retail store offering home decorator fabrics and complementary home accessories and resources. It is now approaching its fifth year in business. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 10,000 sample fabrics for custom “cut” orders.  Read Full Business Plan 

60.    Gifts, Novelties, Souvenir Business Plan

The Avant-Garde Shop is a retail store specializing in the sale of novelty of various product mix. The store, however, will emphasise the sale of official merchandise of the Avant-Garde brand with a full assortment of apparel, accessories and stationary, as well as other lifestyle related novelties. Read Full Business Plan  

61.    Gift Basket Business Plan

Basket of Goodies (BOG) is a premier gift basket retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high-quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket allowing the customer to choose the ingredients themselves.   Read Full Business Plan  

62.    Family Clothing Business Plan

ReHabiliments is a clothing and apparel business with located in Sandybar Harbour.  The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life.  Read Full Business Plan 

63.    Drapery Fabricator Business Plan

Cutting Edge Drapery is a well-established decorators’ workroom. The company is engaged in the production of draperies, slip covers, and other textile products in accordance with the designs and concepts of interior designers. Cutting Edge Drapery has recently expanded its production facilities and is well-positioned to market its workroom production beyond its present client base.  Read Full Business Plan  

64.    Custom-Printed T-Shirts Business Plan

Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.  Read Full Business Plan  

65.    Convenience Store Business Plan

MillenniumMart is the convenience store of the 21st Century future, fulfilling a need that will continue to exist into the future – the need for speed. MillenniumMart will be the first fully automated, 24 hour convenience store that is more like an enormous dispensing machine than the traditional store.  Read Full Business Plan 

66.    Clothing Retail Business Plan

Mahogany Western Wear is a new apparel store that caters to the African-American cowboy community in Houston, Texas. As our name suggests our focus is to provide western wear apparel and accessories, and position ourselves as the top retail store servicing this particular market.  Read Full Business Plan  

67.    Butcher Shop Business Plan

Parkdale Meats , is a startup specialty butcher shop to be launched in the coming year.  It will sell a wide menu of meats to customers including medium- and high-income residents of Parkdale, as well as high-income residents of neighboring towns, and high-end caterers.  Read Full Business Plan  

68.    Cell Phones Retailer Business Plan

Garbles Cellular Phones is taking advantage of an opportunity to become a highly distinguished and recognized leader in the mobile phone communications industry. It is the goal of our company to become established as the leading distributor of wireless communications services in the metro area.  Read Full Business Plan 

69.    Bridal Shop Business Plan

Moms, Maids, and More is a wedding attire shop like no other. While most retail bridal shops focus on selling wedding gowns, our focus is everything else. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party.  Read Full Business Plan  

70.    Automotive Car Repair Business Plan

Mad Keen Motors is a family-owned business located in a suburb of London. It has been under the ownership of the Keen family for 35 years and has grown from a single mechanical repair shop to five locations that deal with body and mechanical repairs, vehicle storage and towing, washing and valeting and used car sales.  Read Full Business Plan  

71.    Recycling Waste Materials Business Plan

Mid-Atlantic Recycling’s area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use as a consumer good. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and other.  Read Full Business Plan 

72.    Auto Inspectors Business Plan

Portland Mobile Auto Inspectors is a mobile car inspection service for prospective used car buyers practicing due diligence.  Portland Mobile Auto Inspectors travels around with all of the necessary test equipment to inspect used cars.  Within one to one-and-a-half hours, the inspection is complete and the customer is given a detailed custom printout that indicates the tests performed and the results, thereby indicating the condition of the vehicle.  Read Full Business Plan  

73.    Auto Repair Service Business Plan

Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to its customers by offering convenience and rapid service. Additionally, QDAR is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover.  Read Full Business Plan  

74.    Car Wash Business Plan

Soapy Rides will be providing customers with three services: exterior car washing, , interior cleaning, and detailing. Soapy Rides has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Soapy Rides’ ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees.  Read Full Business Plan 

75.    Carpet and Upholstery Cleaning Services

Like New Carpet Cleaning will sell carpet and upholstery cleaning services to home and condominium owners, building its brand around the fact that it will make carpets look “like new.” To that end, the business will raise $57,500 from outside investors to purchase its delivery van, carpet-cleaning equipment, and develop a unique, service-oriented website which will keep administrative costs low and drive sales through its simple and easy accessibility for the consumer.  Read Full Business Plan  

76.    Catering Company Business Plan

Fressen Catering is a kosher catering company.  Fressen offers creative, colorful, and unusual food options for kosher as well as the traditional standbys.  The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant.  Read Full Business Plan  

77.    Commercial Photography Business Plan

Flash Commercial Photography will serve small and medium-sized businesses and non-profits for all of their studio photography needs by creating beautiful shots that serve the client’s needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to photography.  Read Full Business Plan 

78.    Computer Repair Business Plan

PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.  Read Full Business Plan  

79.    Janitorial Services Business Plan

Clean Office Pros is a new cleaning service specializing in office cleaning and serving the Kansas City, Missouri area. The business will sell office cleaning and related services to businesses with office spaces of any size. The business also offers office cleaning, floor treatment, carpet cleaning, and window cleaning for businesses with office space in the Kansas City area.  Read Full Business Plan  

80.    General Freight Trucking Business Plan

Mike’s Trucking Service is a trucking company that aims to be one of the largest trucking companies in the country.  Mike’s is initially focusing on the food industry with plans to diversify into new industries. Mike’s has chosen the trucking industry as the growth prospects are encouraging and stable, with trucking dominating the freight industry in this country.  Read Full Business Plan 

81.    Limousine Taxi Business Plan

San Francisco Limo is a limousine service serving customers with top quality transportation services using late model limousine sedans. San Francisco Limo will generate $52,000 in net profit by year three.  Read Full Business Plan  

82.    Taxi Business Plan

City Taxi is a company whose mission is to provide reliable, timely, and safe taxi cab services by using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago.  Read Full Business Plan  

83.    Used Auto Sales Business Plan

Integrity Auto Sales plans to provide a unique car buying experience to its customers. One that focuses on customer satisfaction first. We understand that vehicle purchasing is a necessary, but sometimes unpleasant experience. Our goal is to provide the customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product.  Read Full Business Plan 

84.    Personal Event Planning Business Plan

Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time.  Read Full Business Plan  

85.    Event Planning Business Plan

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.  Read Full Business Plan

To be continued… We will keep updating this list until the world runs out of sample business plans!

And by the way, if you enjoyed reading this article and you’re thinking of raising capital to start or grow your business, you’ll love Jackpot!, one of the most comprehensive guides ever written for raising funds for any type of business, project, or cause.

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Free Business Budget Templates for Any Company

By Andy Marker | February 23, 2017

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Creating a budget is always a good idea, but it’s even more crucial when you run a business. Failure to properly budget can seriously impact your bottom line, and even jeopardize the success of your enterprise. By making and following a budget, you can better control costs, avoid overspending, and plan to meet financial goals. 

Of course, you’ll also need to document and track your budget. Using business budgeting worksheets for this purpose can help you: 

  • Set and achieve profit goals
  • Track revenue, expenses, and cash flow
  • Cut unnecessary spending
  • Properly allocate revenue to other areas of the business
  • Prepare for busy seasons and slowdowns
  • Plan for required purchases, such as equipment and materials
  • Gauge the positive impact of budget changes
  • Secure funding from current and potential investors or financial institutions
  • Keep colleagues and coworkers informed on the financial health of the business
  • Project startup costs, monthly operational expenses, and revenue needed to break even

To help you get started, we’ve created a variety of business budget templates for Excel that you can use for any organization - from startup companies to established enterprises. Download the template that best fits your needs, and start planning for financial success.

Business Budget Template

Business Budget Template

‌   Download Excel Template

Try Smartsheet Template   ‌

Use this basic business budgeting template to track monthly income and expenses for companies of any size. This template has separate sheets to create budgets for either services- or goods-based businesses. Income and expenses are also broken down by category to provide a closer look at where company funds are made and spent.

12-Month Business Budget Template

budget business plan exemple

For a more detailed view of your company’s financials over time, use this business budgeting spreadsheet. Enter your revenue and expense estimations for each month and the entire year. Then, add your actual income and expenditures month by month to see how closely you’re meeting your budget (the accuracy of your estimates). Income and expense categories are broken out, so you can clearly see where funds are going to and coming from.

Department Budget

Department Budget Template

To make sure your department is staying within its allotted budget, use this Excel business budget template. It allows you to plot yearly income and expenses for a company or academic department, and compare the percentage change year over year. View revenue and expense subtotals by category to see where you can make cuts, and identify any surpluses.

Detailed Financial Projections Spreadsheet

budget business plan exemple

For larger, more complex businesses, you need more comprehensive business budget plans. This detailed spreadsheet tracks all the information you need to make important financial decisions — from startup costs to sales and operating expense forecasts. Estimate and track payroll costs, accounts payable and receivable, the cost of goods sold, lines of credit, and monthly fixed costs. You can also compare year-end totals against one another.

First-Year Budget Calculator

budget business plan exemple

If you’re getting ready to launch a startup, a small business budget template can be a useful tool. This basic calculator can help you quickly gauge costs for your new venture and estimate your first-year business income. It also includes a column for plotting monthly personal expenses, along with available cash from savings and other sources. This way, you can estimate the amount you’ll need to get your new business off the ground.

Professional Business Budget Template

budget business plan exemple

Download Professional Business Budget Template

Excel | Smartsheet

This comprehensive budget template is ideal for larger, more established businesses: it offers one sheet for estimated expenditures (labor costs, office expenses, marketing spending, travel fees, etc.), and another sheet to plot expenses that accrue. It also allows you to track expense variances and offers charts for analyzing how closely your business is adhering to its budget.

Project Budget Template

Project Budgeting Template

‌‌  Download Excel Template

Need to create a specific, detailed budget for a particular job? This business budget worksheet can help you track income and expenses at the individual project level. Calculate labor, materials, and fixed costs for individual tasks across different categories, and compare estimated against actual expenses and revenues. Keep per-project spending under control with this business budget spreadsheet.

Small Business Budget Template

Small Business Budget Template

If you run a small business or are self-employed, use this small business budget template to track and manage your finances. This basic budget planner has one sheet for tracking income sources, one for expense types, and another for cash transactions. Easily track monthly income and expenses and calculate total profits.

Start-up Budget Template

budget business plan exemple

Download Start-up Budget Template

Are you opening a new business? Using small business budgeting templates can help you manage finances properly from day one. If you plan effectively, you’ll lay a strong economic foundation for your company as it grows. This small business budget template allows you to track estimated versus actual funding sources and amounts, determine pre-opening costs, and calculate ongoing expenses so you’ll know how much income you need to come out ahead.

What’s in a Business Budget?

According to the U.S. Small Business Administration (SBA), a business budget should contain the following information:

  • Expected sales and revenues
  • Fixed costs (those that don’t depend on sales, such as rent and business license expenses)
  • Variable costs (items related to sales, such as materials and production expenses)
  • Semi-variable costs (those that may or may not change depending on sales, such as wages and marketing fees)
  • Profits (expected sales and income minus costs)

You may also choose to include additional information in your budget, depending on your business size and the level of financial information you want to track. For example, if you run a startup, you may want to include data on the total cost of getting your business up and running, as well as the amounts and sources of investor funding. If you have a large enterprise with multiple branch offices, you may want to create separate sheets for each location, as well as for the company’s overall budget. 

How to Create a Business Budget Plan

When creating your initial budget, you can use a business budget template to help calculate revenues, expenses, and profits. You may also choose to purchase business budget software to create a more detailed plan. Whatever method you choose, follow these basic steps when forming a budget:

  • Gather historical information: If you have an established business, collect historical data on operating expenses, salaries, sales, and revenues over time. If you’re starting a new business, look for financial information on a business similar to yours (in size and type) and use it as a benchmark.
  • Estimate sales and set profit goals: Calculate the sales you expect to make during different times of the year, factoring in holidays, office or plant closures, and seasonal booms and lulls. Set profit goals, and make realistic revenue projections for the year and into the future.
  • Determine fixed and variable costs: Calculate all the fixed costs involved in operating your business such as rent, insurance, and business licenses. Also determine estimates for your variable costs, including materials and equipment, labor, salaries for company executives, employee benefits, and training and travel expenditures. 
  • Calculate your profit margin: To determine how much profit you expect the business to make, subtract your expenses from estimated sales and revenues. Include the total cost of goods sold (the total amount it costs to produce your product or service), and factor in other costs like shipping, equipment, and materials for your office or production facility. 
  • Adjust your budget over time: Continually update your budget over time to see how your estimates compare with actual sales and expenses. If you’re not making a profit, try adjusting your budget to increase revenues and decrease overhead costs. 

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Business Budgeting Made Easy: A Beginner’s Guide to Success

Creating a business budget is a critical step for financial success , yet many business owners find themselves unsure where to start. Understanding how to craft an effective budget can make the difference between thriving and merely surviving in today’s competitive market.

An approach to budgeting involves examining revenue , setting realistic spending goals , and implementing practical strategies for both monthly and long-term financial planning . By utilizing helpful tools and templates , even beginners can demystify the process and gain confidence in their budgeting abilities.

With the right knowledge and approach, business owners can develop comprehensive budgets that support informed decision-making and foster sustainable growth . Mastering this essential skill empowers entrepreneurs to manage their financial future and understand the aspects of business finance with confidence.

The Importance Of Business Budgets

A well-crafted business budget is the cornerstone of financial success for any enterprise, regardless of its size or industry. It serves as a roadmap for your company’s financial future, providing clarity and direction in an often uncertain business environment.

By prioritizing the creation and maintenance of a detailed budget , you’re taking a proactive approach to keeping track of business expenses and ensuring the long-term viability of your business. With a clear understanding of your income and expenses , you can make informed decisions about investments , expansions , and reducing business expenses .

Guiding Financial Decision-Making

A well-structured budget is an invaluable tool for managing the finances of your business . It provides a framework for evaluating financial decisions, helping you determine whether a particular expenditure aligns with your overall business goals .

By referring to your budget, you can:

  • Allocate resources more effectively
  • Identify areas where costs can be reduced
  • Make informed decisions about pricing strategies
  • Plan for future growth and expansion

Facilitating Goal Setting and Performance Tracking

Your business budget serves as a benchmark for measuring your company’s financial performance . By setting clear financial goals and regularly comparing actual results to your budgeted figures, you can monitor your progress and identify areas of overperformance or underperformance.

This process allows you to:

  • Make timely adjustments to your strategies
  • Motivate your team by setting achievable targets
  • Continuously improve your financial planning

Improving Cash Flow Management

Effective cash flow management is crucial for the survival and growth of any business. A well-planned budget helps you forecast cash inflows and outflows , identifying potential cash shortages in advance.

This foresight enables you to:

  • Plan for seasonal fluctuations in revenue
  • Ensure sufficient funds to cover operational expenses and investments
  • Make informed decisions about timing of large purchases or investments

Enhancing Stakeholder Confidence

A detailed and realistic budget demonstrates financial responsibility and strategic planning to stakeholders such as investors , lenders , and partners . It shows that you have a clear vision for your business and are committed to its success.

This can lead to several benefits:

  • Improved chances of securing funding
  • Strengthened relationships with suppliers and creditors
  • Increased attractiveness to potential investors or business partners

By recognizing the importance of business budgets and implementing a robust budgeting process , you’re laying the foundation for financial stability and long-term success . A well-managed budget is your key to maneuvering economic uncertainties with confidence and responding swiftly to evolving market conditions.

Preparing For Budget Creation

Establishing a solid foundation is crucial before examining the financial details for a successful budgeting process. Careful planning helps create a detailed budget that supports your business objectives .

Gathering Financial Documents

Collecting all relevant financial documents is the first step in budget preparation. These may include income statements , balance sheets , cash flow statements , bank statements , tax returns , and receipts and invoices .

Having these documents readily available provides necessary historical data for informed projections and trend identification in your business’s financial performance.

Determining Your Budgeting Period

Decide on the timeframe for your budget, considering your business cycle , seasonal fluctuations , and industry-specific factors . While most businesses create annual budgets , breaking them down into monthly or quarterly segments allows for more frequent reviews and adjustments.

Categorizing Expenses (Fixed And Variable)

An essential part of budget preparation is classifying business expenses into fixed and variable costs . This categorization helps understand spending patterns and identify potential cost reduction areas .

Fixed expenses include:

  • Rent or mortgage payments
  • Insurance premiums
  • Salaries for full-time employees
  • Loan repayments

Variable expenses include:

  • Raw materials or inventory
  • Shipping costs
  • Commissions or bonuses

Setting Financial Goals

Establish clear, measurable financial goals to guide budgeting decisions and prioritize spending. Consider setting SMART targets for revenue growth , profit margins , debt reduction , cash reserves , and investment in new equipment or technology .

Choosing Budgeting Tools

Select the right tools to create and manage your budget effectively. Options include spreadsheet software , accounting software , and budgeting apps designed for small businesses.

Choose a tool that fits your business’s needs and financial expertise level . Many software options offer templates and guides to simplify the budgeting process.

Involving Key Stakeholders

Engage relevant team members and stakeholders in the budget preparation process. This may include department heads , financial advisors or accountants , and key investors or board members .

Their input can provide valuable insights and ensure buy-in for the final budget. Thorough preparation sets the stage for a more accurate and useful financial plan , leading to better financial management for your business.

Step-By-Step Budget Creation Process

Crafting a detailed business budget is crucial for directing financial choices and realizing objectives . Follow these steps to develop a robust financial plan that will serve as a roadmap for your business success.

Projecting Your Revenue

Estimating your revenue in business is the first crucial step in budget creation. This process involves analyzing historical data , considering market conditions , accounting for seasonality , and setting realistic growth targets .

Create monthly revenue projections for the upcoming year, breaking them down by product or service line if applicable. Be conservative in your estimates to avoid overextending your resources.

Calculating Fixed Expenses

Identify and calculate your fixed expenses , which remain relatively constant regardless of your business’s performance.

Rent And Utilities

List all operational expenses related to your physical space:

  • Property taxes
  • Basic utilities (electricity, water, internet)

Salaries And Benefits

Account for all regular employee costs:

  • Salaries and wages for full-time staff
  • Payroll taxes
  • Health insurance and other benefits
  • Retirement contributions

Loan Payments And Subscriptions

Include any recurring financial obligations:

  • Equipment leases
  • Software subscriptions
  • Professional memberships

Estimating Variable Expenses

Variable expenses fluctuate based on your business activity. Estimate these costs based on your revenue projections:

  • Shipping and packaging
  • Sales commissions
  • Credit card processing fees
  • Part-time or seasonal labor

Be sure to account for potential price increases in materials or services throughout the year.

Accounting For One-Time Expenses

Budget for occasional or one-time expenses such as equipment purchases, marketing campaigns, professional development, office renovations, and legal or consulting fees. Spread these costs across the year to avoid cash flow issues.

Determining Profit Margins

Calculate your projected profit in business by subtracting your total expenses from your estimated revenue. Analyze your profit margins to ensure they align with your financial goals.

If they fall short, consider increasing prices, finding ways to reduce expenses, or focusing on higher-margin products or services.

Creating A Cash Flow Forecast

Develop a month-by-month cash flow forecast to ensure you’ll have sufficient funds to cover expenses throughout the year. This helps you identify potential cash shortages, plan for large expenses or investments, and make informed decisions about timing of purchases or hiring.

Setting Aside Contingency Funds

Allocate a portion of your budget for unexpected expenses or opportunities. A good rule of thumb is to set aside 10-20% of your revenue as a contingency fund .

Finalizing And Implementing Your Budget

Review your completed budget to ensure it’s realistic and aligns with your business goals. Once finalized, share the budget with relevant team members, set up a system for tracking actual performance against your budget, and schedule regular review sessions to monitor progress and make adjustments.

Regular Review And Adjustment

Your budget is a living document that requires ongoing attention. Plan to review it monthly and make adjustments based on actual performance vs. projections, changes in the market or your business model, and unexpected challenges or opportunities.

By following this detailed process, you’ll create a detailed business budget that serves as a helpful tool for decision-making and growth. Regular monitoring and adjustment will ensure your budget remains effective throughout the year.

Choosing The Right Budgeting Method

Selecting an appropriate budgeting method is crucial for effectively managing your business finances. Different approaches suit various business types and goals, so it’s important to explore popular budgeting methods to find the best fit for your needs.

Traditional Budgeting

Traditional budgeting involves creating a detailed budget based on historical data and future projections . This method is suitable for businesses with relatively stable operations and predictable expenses.

Pros: 

  • Offers a detailed financial overview
  • Helps identify cost-saving opportunities
  • Facilitates long-term planning
  • Can be time-consuming to create and maintain
  • May become outdated quickly in rapidly changing markets

Zero-Based Budgeting

Zero-based budgeting starts from scratch each budgeting period, requiring justification for every expense . This approach is ideal for businesses looking to optimize spending and eliminate unnecessary costs .

  • Encourages critical evaluation of all expenses
  • Helps identify and eliminate inefficiencies
  • Adapts well to changing business environments
  • Requires significant time and effort
  • May be challenging for businesses with complex operations

Rolling Budget

A rolling budget involves continuously updating your financial plan, typically on a monthly or quarterly basis . This approach is well-suited for businesses operating in rapidly evolving markets .

  • Provides up-to-date financial projections
  • Allows for quick adjustments to changing conditions
  • Improves accuracy of short-term forecasts
  • Requires frequent attention and updates
  • May make long-term planning more challenging

Incremental Budgeting

Incremental budgeting uses the previous period’s budget as a starting point, making small adjustments for the upcoming period. This approach is suitable for stable businesses with minimal year-to-year changes .

  • Simple and quick to implement
  • Provides consistency in budgeting
  • Requires less time and resources
  • May perpetuate inefficiencies
  • Doesn’t encourage critical evaluation of expenses

Activity-Based Budgeting

Activity-based budgeting focuses on the relationship between activities and costs , allocating resources based on specific cost drivers . This method is beneficial for businesses looking to optimize processes and improve efficiency .

  • Provides detailed insights into cost drivers
  • Helps identify areas for process improvement
  • Supports more accurate cost allocation
  • Can be complex to implement
  • Requires detailed activity tracking

Flexible Budgeting

Flexible budgeting creates multiple budget scenarios based on different levels of activity or revenue . This approach is useful for businesses with fluctuating demand or uncertain market conditions .

  • Adapts to varying levels of business activity
  • Helps prepare for different scenarios
  • Improves decision-making in uncertain environments
  • Requires more time to create multiple scenarios
  • May be challenging to choose the most appropriate scenario

Value Proposition Budgeting

Value proposition budgeting aligns your budget with your company’s value proposition and strategic goals . This method is ideal for businesses focused on long-term growth and competitive advantage .

  • Ensures budget aligns with strategic objectives
  • Encourages investment in key value drivers
  • Supports long-term business growth
  • May be challenging to quantify value in some areas
  • Requires a clear understanding of your value proposition

When selecting a budgeting method, consider your business size , industry , growth stage , and strategic goals . You may find that a combination of methods works best for your unique situation.

Remember, the right budgeting approach should provide clarity , support decision-making , and help propel your business to achieve its financial objectives .

Leveraging Technology For Efficient Budgeting

Technology plays a crucial role in streamlining business operations , including budgeting . By utilizing the capabilities of contemporary tools and software, you can substantially improve your budgeting process , save time , and obtain valuable insights into your financial well-being .

Budgeting Software and Apps

Numerous budgeting applications are designed specifically for businesses of all sizes. These tools often offer features such as:

  • Automated data entry and categorization
  • Real-time financial reporting
  • Customizable budget templates Connect your bank accounts and credit cards to our platform.
  • Collaboration features for team input

Popular options include QuickBooks , Xero , and FreshBooks . These platforms can dramatically reduce the time spent on manual data entry and calculations, allowing you to focus on analysis and decision-making .

Spreadsheet Templates

For those who prefer a more hands-on approach, spreadsheet software like Microsoft Excel or Google Sheets offers powerful budgeting capabilities . Many pre-designed templates are available, which you can customize to fit your business needs.

Spreadsheets provide:

  • Flexibility in budget design
  • Complex calculations and formulas
  • Data visualization through charts and graphs
  • Easy sharing and collaboration

While spreadsheets require more manual input than dedicated budgeting software, they offer unparalleled customization options .

Expense Tracking Tools

Accurate expense tracking is fundamental to effective budgeting. Using a best business expense tracker can help you:

  • Automatically categorize expenses
  • Capture and store receipts digitally
  • Generate expense reports
  • Integrate with your accounting software

These tools not only save time but also ensure that no expenses slip through the cracks, providing a more accurate picture of your business spending.

Financial Forecasting Software

Forecasting tools use historical data and advanced algorithms to predict future financial trends . This technology can help you:

  • Create more accurate budget projections
  • Identify potential cash flow issues in advance
  • Model different scenarios and their financial impacts
  • Make data-driven decisions about investments and growth

By leveraging forecasting software, you can create more robust, forward-looking budgets that account for various potential outcomes.

Cloud-Based Solutions

Cloud technology has revolutionized business budgeting by offering:

  • Real-time access to financial data from anywhere
  • Automatic backups and data security
  • Seamless updates and improvements
  • Easy scalability as your business grows

Cloud-based budgeting solutions keep your financial data current and readily available, enabling improved teamwork and decision-making .

Integration with Other Business Systems

Modern budgeting tools often integrate with other business systems, such as:

  • Customer Relationship Management (CRM) software
  • Enterprise Resource Planning (ERP) systems
  • Point of Sale (POS) systems
  • Payroll software

These integrations provide an overview of your business finances , automatically pulling in data from various sources to create a more detailed and precise budget.

Data Visualization Tools

Transforming complex financial data into easy-to-understand visuals can greatly enhance your budgeting process. Data visualization tools offer:

  • Interactive dashboards
  • Customizable charts and graphs
  • Real-time data updates
  • Drill-down capabilities for detailed analysis

By presenting your budget data visually, you can quickly identify trends, anomalies, and areas requiring attention, making it easier to communicate financial information to stakeholders.

Embracing technology in your budgeting process can lead to significant improvements in accuracy , efficiency , and insight . As you explore these tools, consider your business’s specific needs, the level of technical expertise required, and how each solution integrates with your existing systems.

With the right technological support, you can transform your budgeting process from a time-consuming task into a powerful tool for driving business success. Remember to regularly evaluate and update your chosen tools to ensure they continue to meet your evolving business needs.

Tailoring Budgets For Different Business Types

Creating an effective budget requires a customized approach for various business models. Different business types have unique financial structures, challenges, and goals that require customized budgeting strategies .

Service-Based Businesses

Service-based businesses, such as consulting firms or marketing agencies, have distinct budgeting needs compared to product-based companies. Key considerations include labor costs , project-based budgeting , fluctuating income , and limited inventory costs .

  • Labor costs : Typically the largest expense, requiring careful tracking of billable hours
  • Project-based budgeting : Allocating resources for specific client projects
  • Fluctuating income : Planning for inconsistent revenue streams
  • Limited inventory costs : Focus on operational expenses rather than stock management

Maintaining a healthy cash flow and accurately forecasting project costs and revenues are crucial for these businesses.

Retail Businesses

Retail businesses face unique budgeting challenges due to inventory management and seasonal fluctuations. Important factors to consider include:

  • Inventory costs : Balancing stock levels with demand forecasts
  • Seasonal variations : Budgeting for peak and off-peak periods
  • Marketing expenses : Allocating funds for promotions and advertising
  • Point of sale systems : Integrating sales data into the budgeting process

Retail budgets should be flexible enough to adapt to changing consumer trends and market conditions.

Manufacturing Businesses

Manufacturing businesses often deal with complex supply chains and production processes . Their budgets should account for:

  • Raw material costs : Tracking price fluctuations and supplier agreements
  • Equipment maintenance and upgrades : Planning for capital expenditures
  • Production efficiency : Budgeting for process improvements and waste reduction
  • Inventory management : Balancing raw materials, work-in-progress, and finished goods

Accurate cost allocation and production forecasting are essential for manufacturing budgets.

Startups and Growth-Stage Companies

Startups and quickly expanding companies encounter distinctive budgeting challenges due to their ever-changing environment. Key considerations include:

  • Burn rate : Carefully monitoring cash outflow relative to available funds
  • Funding rounds : Budgeting for different scenarios based on potential investments
  • Scaling costs : Planning for rapid expansion of teams and resources
  • Research and development : Allocating funds for product development and innovation

Flexibility and scenario planning are crucial for these businesses to adapt to changing circumstances and growth trajectories.

Nonprofit Organizations

Nonprofit organizations have distinct budgeting needs due to their mission-driven nature and reliance on donations. Important factors include:

  • Grant management : Tracking restricted and unrestricted funds
  • Fundraising expenses : Budgeting for donor acquisition and retention activities
  • Program costs : Allocating resources to achieve mission objectives
  • Transparency : Creating budgets that clearly demonstrate financial stewardship

Nonprofit budgets should align closely with the organization’s mission and demonstrate efficient use of resources to stakeholders.

Seasonal Businesses

Businesses with significant seasonal variations, such as tourism or landscaping companies, require specialized budgeting approaches . Consider the following factors:

  • Cash flow management : Planning for lean periods during off-seasons
  • Workforce fluctuations : Budgeting for seasonal hiring and layoffs
  • Equipment utilization : Accounting for periods of high and low asset usage
  • Marketing timing : Allocating promotional budgets to coincide with peak seasons

These businesses should create annual budgets that account for cyclical patterns while maintaining financial stability throughout the year.

Freelancers and Solopreneurs

Individual business owners face unique challenges in budgeting due to personal and professional financial overlap. Key considerations include:

  • Income variability : Planning for inconsistent revenue streams
  • Self-employment taxes : Budgeting for quarterly tax payments
  • Business vs. personal expenses : Clearly delineating between the two
  • Retirement and benefits : Allocating funds for personal financial security

Freelancers and solopreneurs should create budgets that balance business growth with personal financial stability .

By tailoring your budgeting approach to your specific business type, you can create a financial plan that addresses your unique challenges and opportunities . While the fundamental principles of budgeting remain consistent, the emphasis and detail may vary significantly based on your business model.

Regularly review and adjust your budget to ensure it continues to serve your business’s evolving needs and helps drive your success in your particular industry or niche.

Implementing And Maintaining Your Budget

Creating a budget is only the first step; the real challenge lies in implementing and maintaining it effectively. Let’s explore the process of putting your budget into action and ensuring its long-term success.

Rolling Out Your Budget

Implementing your budget requires careful planning and communication . Consider the following steps:

  • Set a start date : Choose a specific date to begin following your new budget.
  • Communicate with stakeholders : Inform all relevant parties about the new budget and their roles.
  • Train staff : Ensure everyone understands how to use the budget and track expenses.
  • Integrate with accounting systems : Set up your budget in your accounting software for easy tracking.

Tracking Expenses and Income

Accurate tracking is crucial for budget success. Consider these strategies:

  • Use accounting software : Tools like QuickBooks can automate much of the tracking process.
  • Categorize transactions : Consistently assign expenses and income to the correct budget categories.
  • Reconcile accounts regularly : Match your records with bank statements to catch any discrepancies.
  • Monitor cash flow : Keep a close eye on the timing of income and expenses to maintain liquidity.

Regular Budget Reviews

Periodic reviews help keep your budget on track. Consider implementing the following review schedule:

  • Weekly check-ins : Quickly review income and expenses to catch any immediate issues.
  • Monthly analysis : Compare actual figures to budgeted amounts and investigate variances.
  • Quarterly assessments : Evaluate overall budget performance and make necessary adjustments.
  • Annual review : Perform an in-depth assessment to inform the next year’s budget.

Making Adjustments

Flexibility is key to maintaining an effective budget. Consider these adjustment strategies:

  • Respond to variances : Investigate and address significant differences between actual and budgeted figures.
  • Adapt to changes : Modify your budget as your business evolves or market conditions shift.
  • Reallocate funds : Move money between categories as needed, while staying within overall limits.
  • Update forecasts : Regularly revise your projections based on actual performance and new information.

Using Budget Reports

Effective reporting helps you gain insights from your budget. Implement these reporting practices:

  • Generate regular reports : Create standard reports on income, expenses, and cash flow.
  • Visualize data : Use charts and graphs to make budget information more accessible.
  • Share with stakeholders : Distribute relevant reports to team members, investors, or board members.
  • Act on insights : Use the information from reports to make informed business decisions.

Addressing Budget Challenges

Be prepared to tackle common budgeting hurdles. Consider these strategies:

  • Unexpected expenses : Maintain an emergency fund to cover unforeseen costs.
  • Revenue shortfalls : Have contingency plans for periods when income doesn’t meet projections.
  • Overspending : Implement approval processes for expenses exceeding budget limits.
  • Seasonal fluctuations : Adjust your budget to account for predictable ups and downs in your business cycle.

Leveraging Technology

Take advantage of tools to streamline budget management. Consider these technological solutions:

  • Budgeting software : Use specialized tools for creating and tracking budgets.
  • Cloud-based solutions : Access your budget information from anywhere, anytime.
  • Automation : Set up automatic categorization of transactions to save time.
  • Connect your budgeting tools with other business systems to enable smooth data exchange.

Continuous Improvement

View budgeting as an ongoing process of refinement. Implement these improvement strategies:

  • Learn from past performance : Use historical data to improve future budgets.
  • Stay informed : Keep up with industry trends and economic factors that may impact your budget.
  • Seek feedback : Ask team members for input on how to improve the budgeting process.
  • Benchmark : Compare your financial performance against industry standards to identify areas for improvement.

Implementing and maintaining your budget requires dedication and consistency . By following these strategies, you’ll be well-equipped to transform your budget into a powerful tool that propels your business forward.

Remember, a well-maintained budget is not just about controlling costs—it’s about making informed decisions that lead to sustainable growth and success .

Common Pitfalls In Business Budgeting

Creating and maintaining a budget can be challenging for business owners. By understanding common pitfalls, you can take proactive steps to avoid them and ensure your budget remains an effective financial management tool .

Underestimating Expenses

Accurately estimating costs is crucial for effective budgeting. Consider the following strategies to avoid underestimating expenses:

  • Research thoroughly : Gather accurate cost information for all expenses.
  • Include hidden costs : Account for often-overlooked expenses like maintenance, taxes, and fees.
  • Plan for price increases : Factor in potential inflation and supplier price hikes.
  • Add a buffer : Include a contingency fund for unexpected expenses.

Overestimating Revenue

While optimism is valuable in business, it’s important to remain realistic when projecting revenue . Consider these approaches:

  • Use historical data : Base projections on past performance rather than best-case scenarios.
  • Consider market conditions : Factor in economic trends and industry changes.
  • Account for seasonality : Adjust revenue expectations for predictable fluctuations.
  • Be conservative : It’s better to exceed modest projections than fall short of ambitious ones.

Neglecting Cash Flow

Effective cash flow management is crucial for business success, even for profitable companies. Keep these points in mind:

  • Track timing of payments : Consider when you’ll actually receive money, not just when it’s earned.
  • Monitor accounts receivable : Implement strategies to ensure timely customer payments.
  • Plan for gaps : Prepare for periods when expenses may exceed income.
  • Maintain a cash reserve : Keep a buffer to cover operations during lean times.

Ignoring Fixed Costs

Fixed costs can easily be overlooked, leading to budget inaccuracies. Consider these strategies:

  • List all fixed expenses : Include rent, salaries, insurance, and loan payments.
  • Review regularly : Some fixed costs may change over time.
  • Consider long-term commitments : Factor in multi-year contracts and leases.
  • Don’t forget depreciation : Account for the declining value of assets.

Failing to Adjust the Budget

A static budget quickly becomes obsolete. Keep your budget relevant by:

  • Scheduling regular reviews : Set aside time to assess and update your budget.
  • Responding to changes : Adjust your budget when business circumstances shift.
  • Learning from variances : Use differences between actual and budgeted figures to improve future planning.
  • Staying flexible : Be prepared to reallocate resources as needed.

Lack of Detail

A vague budget is difficult to implement and track. Enhance your budget’s effectiveness by:

  • Breaking down categories : Use specific line items instead of broad categories.
  • Setting clear targets : Define measurable goals for income and expenses.
  • Including non-financial metrics : Track key performance indicators that impact your budget.
  • Documenting assumptions : Record the reasoning behind your budget figures for future reference.

Not Involving Key Stakeholders

Creating a budget in isolation can lead to unrealistic expectations. Improve your budgeting process by:

  • Seeking input : Consult department heads and team leaders for their insights.
  • Communicating the process : Ensure everyone understands how the budget is created and used.
  • Getting buy-in : Involve key personnel in setting goals and allocating resources.
  • Sharing results : Keep stakeholders informed about budget performance.

Overlooking Long-Term Goals

Focusing solely on immediate needs can hinder future growth. Balance your budget by:

  • Aligning with strategy : Ensure your budget supports your long-term business objectives.
  • Planning for investments : Allocate funds for future expansion or improvements.
  • Considering market trends : Budget for adapting to changing industry conditions.
  • Balancing short-term and long-term : Find the right mix of current operations and future planning.

Relying Too Heavily on Tools

While budgeting software is helpful, it shouldn’t replace critical thinking. Enhance your approach by:

  • Understanding the numbers : Don’t blindly trust automated calculations.
  • Customizing templates : Adapt generic tools to fit your specific business needs.
  • Using human insight : Combine data analysis with industry knowledge and experience.
  • Regularly reviewing outputs : Check that automated reports align with your business reality.

Ignoring Non-Financial Factors

A detailed budget considers more than just numbers. Strengthen your budget by:

  • Factoring in industry changes : Consider how market shifts might impact your finances.
  • Accounting for regulations : Budget for compliance with new laws or standards.
  • Considering human factors : Think about how staffing changes or training needs might affect your budget.
  • Planning for technology : Budget for necessary upgrades or new systems.

By avoiding these common pitfalls, you can create a more accurate, flexible, and effective business budget. Remember that budgeting is an ongoing process of learning and refinement, and each challenge you overcome will strengthen your financial management skills and contribute to your business’s long-term success.

Using Your Budget As A Strategic Tool

A well-crafted business budget is more than just a financial roadmap; it’s a powerful strategic tool that can guide your business to success. By using your budget effectively, you can make informed decisions , identify opportunities for growth , and address challenges with confidence .

Forecasting and Planning

Your budget serves as a crystal ball for your business’s financial future. Use it to project growth , estimate future revenue and expenses , and analyze historical data to predict seasonal fluctuations or market shifts.

  • Set realistic goals based on your financial projections
  • Prepare for best-case and worst-case scenarios

Resource Allocation

Strategically distribute your resources to maximize efficiency and impact. Prioritize investments by allocating funds to areas that offer the highest return on investment .

  • Balance short-term and long-term needs
  • Use your budget to determine when to hire, outsource, or restructure
  • Manage inventory levels to meet demand without tying up excess capital

Performance Measurement

Your budget provides benchmarks to evaluate your business’s financial health. Track key performance indicators (KPIs) such as gross profit margin, net profit, and cash flow .

  • Compare actual vs. budgeted figures regularly Investigate discrepancies to understand their causes and effects.
  • Recognize when you meet or exceed budget targets to boost morale

Decision Making

Let your budget guide critical business choices . Use financial projections to assess potential new ventures or expansions.

  • Determine optimal price points based on cost structures and profit margins
  • Identify areas where expenses can be reduced without compromising quality
  • Assess the financial impact of major purchases or upgrades

Risk Management

Your budget helps you anticipate and mitigate potential financial risks . Pinpoint areas where your business may be financially exposed.

  • Build reserves by allocating funds for emergencies or unexpected downturns
  • Use your budget to plan for multiple revenue sources
  • Model how different economic conditions might affect your finances

Communication Tool

Use your budget to align your team and stakeholders . Clearly communicate financial goals and constraints to all departments.

  • Encourage cross-functional planning and resource sharing
  • Support strategic choices with solid financial data
  • Regularly update stakeholders on financial performance and projections

Your budget is a living document that evolves with your business. Use discrepancies between actual and budgeted figures to refine future projections .

  • Regularly review and adjust your budget to reflect new market conditions or business strategies
  • Incorporate insights from team members and financial advisors
  • Compare your financial metrics to industry standards to identify areas for improvement

Growth Planning

Use your budget to support sustainable expansion . Use financial analysis to spot potential areas for business development.

  • Budget for the resources needed to support expansion
  • Determine when and how much additional funding might be required
  • Establish financial targets that signal readiness for next growth stages

Tax Planning

Use your budget to optimize your tax strategy . Estimate future tax obligations based on projected income.

  • Allocate funds for tax-deductible expenses strategically Evaluate the tax effects of major investments.
  • Anticipate how potential tax law changes might affect your business

Stakeholder Management

Your budget can help manage relationships with investors, lenders, and partners. Demonstrate financial acumen through well-prepared budgets and accurate projections.

  • Use your budget to support loan applications or investor pitches Use financial data to discuss favorable terms with suppliers or partners
  • Create clear, informative financial reports that instill confidence in your management

By viewing your budget as a strategic tool, you transform it from a mere financial document into a powerful instrument for driving business success . It serves as your guide, helping you make informed decisions , seize opportunities , and drive your company’s growth and profitability in a sustainable manner .

Frequently Asked Questions

  • How often should I review and update my business budget?

Reviewing your business budget monthly and updating it quarterly is a good practice. Monthly reviews help track actual performance against projections, while quarterly updates allow for adjustments based on market changes or shifts in business strategy .

  • What’s the difference between a business budget and a financial forecast?

A business budget is a detailed plan of expected income and expenses for a specific period, typically a year, broken down into monthly or quarterly segments. 

A financial forecast , however, is a projection of future financial performance based on historical data , market trends , and economic factors , often covering a longer time frame and helping with long-term planning and strategic decision-making .

  • Can I create an effective business budget without professional help?

Creating an effective business budget without professional help is possible, especially if you have a good understanding of your business finances and basic accounting principles . 

However, for complex businesses or if you’re unsure about financial matters, consulting with a professional accountant or financial advisor can provide valuable insights and ensure accuracy in your budgeting process.

  • How do I handle unexpected expenses in my business budget?

Include a contingency fund in your budget, typically 5-10% of your total expenses, to handle unexpected costs without derailing your entire budget. Regularly review and categorize unexpected expenses to identify patterns and potentially include them in future budgets.

  • What are some key performance indicators (KPIs) I should track alongside my budget?

Key performance indicators (KPIs) to track alongside your budget include:

  • Gross Profit Margin
  • Net Profit Margin
  • Accounts Receivable Turnover
  • Inventory Turnover
  • Debt-to-Equity Ratio
  • Operating Expense Ratio
  • Revenue Growth Rate
  • Customer Acquisition Cost
  • Customer Lifetime Value

These key performance indicators offer a detailed understanding of your financial health and performance, complementing your budget and supporting your business decision-making .

Creating a business budget is a crucial step for achieving financial stability and growth . By examining your revenue , deducting fixed and variable costs , estimating profit , and tracking cash flow , you can create a detailed financial plan for your business.

Remember that budgeting is not a one-time task but an ongoing process that requires regular review and adjustment. As you implement your budget, make use of available tools and templates to streamline the process.

Set clear spending goals and consistently track your performance against these targets. This proactive approach will help you identify areas for improvement and make informed decisions about resource allocation .

Embrace budgeting as a versatile tool that adapts to the needs of your business. Regular reviews and updates ensure that your budget remains relevant and effective in the face of changing market conditions and business needs.

By adopting a flexible yet disciplined approach to budgeting, you’ll be better positioned to address financial challenges and capitalize on growth prospects . A well-crafted and regularly maintained budget is more than just a financial document—it’s a powerful instrument for achieving your business goals and driving long-term success.

Start implementing these budgeting practices today, and watch as your business flourishes with improved financial clarity and control . Your dedication to sound financial management will undoubtedly pay dividends in the future of your enterprise.

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8 easy to use annual marketing budget templates for small and medium businesses

Author's avatar

How to strategically manage your marketing spend with 8 integrated simple marketing budget templates

Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel it's hard to understand how much money you've had to spend to see a return. That's why you need a practical, accessible marketing budget.

How much budget is allocated to marketing?

Did you know, as of Spring 2024, marketing accounts for 10.2% of overall budgets, and 10.1% of company revenues? In small businesses, with fewer than 50 employees, this rises to 16.9% of the budget for 22.7% of the revenue. Whereas those with over 10,000 employees allocate just 9.6% to marketing, to achieve 6.5% of revenue.

The latest CMO survey found that yearly growth in marketing spending is predicted to rise 4.7% in 2024. Within this growing budget, digital marketing spending is expected to grow by 8% over the next year.

Spring 2024 budget

The recent growth looks promising, but there's a worrying trend: businesses are allocating less to marketing in their budgets. This shift could harm forecasting growth. When companies cut marketing spending, they risk not reaching potential customers and falling behind competitors. It might lead to a weaker brand, reduced market share, and struggles to adapt to changing consumer preferences.

Planning for a competitive marketing environment in 2025 means reporting and forecasting your marketing spend will be more important than ever. If you can't prove a tactic has been successful, it will be even harder to justify the expenditure against a backdrop of shrinking budget share.

Marketing budgets vary 2024

Business Members of Smart Insights can download and edit our 8 different types of budget templates to help you streamline your planning, and optimize your digital marketing strategy. It was first developed for small and medium businesses to provide a logical breakdown, but not be too complex. However, some larger organizations are using them to help break down different parts of their overall budget too, to be even more accountable in their budgeting.

In this article, we will give you examples of some of the key budget spreadsheets that a small business needs.

1. Marketing budget summary and monthly marketing budget tracker

Understanding what share of your budget is being spent against which channels means you can quickly identify which marketing activities are generating the best ROI. Seeing a visual representation of this all in one place allows you to accurately forecast potential changes in your marketing mix.

This example template in Excell shows a breakdown of marketing investments relevant to a small or medium business.

example digital marketing budget spreadsheet

2. Acquisition marketing media marketing budget

Track your acquisition for online and offline channels. If you manage an acquisition marketing budget, you'll want to track the fundamental digital channels and bigger budget tactics such as TV, radio, and direct mail.

See each channel's budget cost side by side and adjust accordingly if priorities change throughout your campaign. You can also track month-on-monthly spending to see trends.

Don't overlook seasonality within your budget. If you are, for example, an e-commerce store, you may want to invest a higher percentage of the budget into a month like December when you could benefit from higher demand for products.

This example of a budget breakdown for digital media is suitable for a small business. See our detailed digital marketing budget spreadsheet for more detailed planning for larger business. Our online customer acquisition spreadsheet enables a more detailed budget to be created. It was created by an experienced CMO who used it to manage budgeting for a travel brand with many sub-brands (40+).

Acquisition budget spreadsheet example

3. Creative & Studio marketing budget

Getting management buy-in for creativity can sometimes be a challenge. The key here is tracking long-term and short-term benefits to your brand.

Your creative budget is also fundamental for content marketing. Having a range of creative (designs and formats) allows a broader range of content to share on social media and other owned digital channels. Repurposing helps keep costs down.

Keep track of creative spending by tracking freelance work, tools needed, printing costs, and licenses. Where possible, look at deals for buying in bulk or making use of special incentives to help with buy-in.

4. Content Marketing & SEO marketing budget

Content marketing is more than writing a blog copy. Bigger companies, or companies that want to penetrate the market further, need to be considering the larger implementations of content and its associated costs.

Image licenses, content promotion, translators (for international content), copywriters, video creation, and auditing need to be company-wide and budgeted for.

content marketing budget spreadsheet example

5. PR & Marketing budget

This can be one area of marketing that can be massively overlooked by many. This is also highly integrated with the staffing and teams spreadsheet, detailed further down.

Submitting your company/agency for an award can be costly, and whilst many of us would like to gain as much free PR as possible, this is not always possible. Our spreadsheet calculates the total cost for all PR and events including agency management and product launch PR costs.

PR events marketing budget spreadsheet

6. Research, Insights & Tools investment budget

How many tools and software licenses does your company need? Our essential digital marketing tools wheel shows the multitude of tools available to marketers across digital channels.

Marketing technology allows us to track visitors, gain and increase leads, improve conversion, personalization, manage subscribers, and keep customers engaged with your brand throughout the customer lifecycle. But how do you keep track of all the marketing tools you use and their monthly or annual cost?

Are you trying to get management buy-in for a social media listing tool, but can't prove there's enough budget left? Or do you think your company is subscribed to too many tools that monitor/track the same data?

Having a budget spreadsheet to see the share percentage for each channel of marketing is essential - understand which channel is getting as much focus and adjust your budget accordingly.

7. Marketing team budget

Most companies will want to invest in their staff and offer training and support, but how is the budget allocated? Per team, per person, or is there a set amount each month for staff to use when they request?

Track how much is being used for staff training versus recruitment. This makes it easy to compare how much is being invested in staff and how much in hiring new staff.

It might be that spending less on training a current member of the team is more cost-effective (and great for staff development) than hiring a new person of staff.

Often marketing budgeting spreadsheets offer a lot of information to track and monitor all digital channel marketing budgets against performance and ROI, but there are other costs associated with running a marketing team, such as staff travel, event travel, bonuses, and staff entertainment to make sure your company has a positive working environment.

8. Website marketing budget

Finally, how much does it cost to run your company site? This might be a cost that is pushed to the background, doesn't count as "marketing budget" or is managed at a top-level senior position that the wider team is unaware of? Consider budgeting for server/hosting costs, domain management, integrations with your site, and staff training.

Marketing budget planning tools for Business Members

All our budget spreadsheets are pre-designed and formatted ready for Business Members to apply to their own businesses. For agencies and consultants, our Business Professional Membership options allow members to white-label and present all these templates to clients.

Find out more about how your company can benefit from mapping its customers' journeys across the RACE Framework, structured around the customer lifecycle of reach, act, convert, and engage.

marketing lifecycle

For more guidance on using our RACE growth system, see our article on how to create a simple Digital Marketing Plan for your Small Business .

Are you looking to boost your marketing strategy?

To spend your budget efficiently, you need a robust marketing strategy. Of course, the optimal mix of omnichannel touchpoints varies for each business, but our RACE Growth System can help you start pinpointing yours today.

This system isn't just about allocating resources—it's a roadmap to domination in your market. Discovering your unique blend of channels through RACE will be the difference between blending in and standing out among your competitors.

Integrated across plan, reach, act, convert, and engage, RACE empowers marketers and managers to utilize customer insights and data when making decisions about their marketing strategies.

Race Planning Framework

Structure your marketing plan around a funnel proven to boost performance. Join Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need.

Create your 90-day plan with the RACE Growth System

Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.

Author's avatar

By Gabrielle Wright

Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical/healthcare industry, financial services, manufacturing, IT/high tech, brands and e-commerce, Gabrielle can generally be found in her home office in Sandiacre, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn .

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Business budget templates to help you reach your goals

Keep track of your finances—monitor income and expenses, forecast cash flow and profits, and identify areas for cost reductions—with these free business budget templates..

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Free business budget templates

Creating and sticking to a budget is essential to run a successful business. Exceeding your budget can quickly land you in financial trouble. It’s important to keep track of your business expenses, and using a business budget template can help you do so. Creating a business budget can also help you identify unnecessary expenses or help you cut costs. These business budget templates can help you track payroll expenses, insurance fees, utilities, and more. Use these business budget templates for startups, small businesses, or large businesses. You can easily edit these free business budget templates in Excel . Change the fonts, colors, and more, or add your business logo for a professional look. You can use these business budget templates to keep track of weekly, monthly, quarterly, or yearly business budgets. Print your budget out or share them digitally. You can also upload them to OneDrive if you want to collaborate on your business budget with other employees. Explore more templates that can help you grow your business .

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How to Create a Business Budget for Your Small Business

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A business budget estimates future revenue and expenses in detail, so that you can see whether you’re on track to meet financial expectations for the month, quarter or year. Think of your budget as a point of comparison — you run your actual numbers against it to determine if you’re over or under budget.

From there, you can make informed business decisions and pivot accordingly. For example, maybe you find that your expenses are over budget for the quarter, so you may hold off on a large equipment purchase.

Here’s a step-by-step guide for creating a business budget, along with why budgets are crucial to running a successful business.

» MORE: What is accounting? Definition and basics, explained

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How does a business budget work?

Budgeting uses past months’ numbers to help you make financially conservative projections for the future and wiser business decisions for the present. If you’ve had a few bad months and predict another slow one, you can prepare to minimize expenses where possible. If business has been booming and you’re bringing in new customers, maybe you invest in buying more inventory to satisfy increased demand.

Creating a business budget from scratch can feel tedious, but you might already have access to tools that can help simplify the process. Your small-business accounting software is a good place to start, since it houses your business’s financial data and may offer basic budgeting reports.

To create a budget in QuickBooks Online , for example, you break down your estimated income and expenses across each area of your business. Then, the software calculates figures like gross profit, net operating income and net income for you.

You can then compare actual versus projected figures side by side by running a Budget vs. Actuals report. Businesses that need more in-depth features, like cash flow forecasting or the ability to use different projection methods, might subscribe to business budgeting software in addition to accounting software.

If your small business doesn’t have access to these features or has simple financials, you can download free small-business budget templates to manually create and track your budget. Regardless of which option you choose, your business will likely benefit from hiring an accountant to help manage your budget, course-correct when the business gets off track, and make sure taxes are being paid correctly.

Why is a business budget important?

A business budget encourages you to look beyond next week and next month to next year, or even the next five years.

Creating a budget can help your business do the following:

Maximize efficiency. 

Establish a financial plan that helps your business reach its goals. 

Point out leftover funds that you can reinvest.

Predict slow months and keep you out of debt.

Estimate what it will take to become profitable.

Provide a window into the future so you can prepare accordingly.

Creating a business budget will make operating your business easier and more efficient. A business budget can also help ensure you’re spending money in the right places and at the right time to stay out of debt.

How to create a business budget in 6 steps

The longer you’ve been in business, the more data you’ll have to inform your forward-looking budget. If you run a startup , however, you’ll want to do extensive research into typical costs for businesses in your industry, so that you have working estimates for revenue and expenses.

From there, here’s how to put together your business budget:

1. Examine your revenue

One of the first steps in any budgeting exercise is to look at your existing business and find all of your revenue sources. Add all those income sources together to determine how much money comes into your business monthly. It’s important to do this for multiple months and preferably for at least the previous 12 months, provided you have that much data available.

Notice how your business’s monthly income changes over time and try to look for seasonal patterns. Your business might experience a slump after the holidays, for example, or during the summer months. Understanding these seasonal changes will help you prepare for the leaner months and give you time to build a financial cushion.

Then, you can use those historic numbers and trends to make revenue projections for future months. Make sure to calculate for revenue, not profit. Your revenue is the money generated by sales before expenses are deducted. Profit is what remains after expenses are deducted.

2. Subtract fixed costs

The second step for creating a business budget involves adding up all of your historic fixed costs and using them to reliably predict future ones. Fixed costs are those that stay the same no matter how much income your business is generating. They might occur daily, weekly, monthly or yearly, so make sure to get as much data as you can.

Examples of fixed costs within your business might include:

Debt repayment.

Employee salaries.

Depreciation of assets.

Property taxes.

Insurance .

Once you’ve identified your business’s fixed costs, you’ll subtract those from your income and move to the next step.

3. Subtract variable expenses

As you compile your fixed costs, you might notice other expenses that aren’t as consistent. Unlike fixed costs, variable expenses change alongside your business’s output or production. Look at how they’ve fluctuated over time in your business, and use that information to estimate future variable costs. These expenses get subtracted from your income, too.

Some examples of variable expenses are:

Hourly employee wages.

Owner’s salary (if it fluctuates with profit). 

Raw materials.

Utility costs that change depending on business activity.

During lean months, you’ll probably want to lower your business’s variable expenses. During profitable months when there’s extra income, however, you may increase your spending on variable expenses for the long-term benefit of your business.

4. Set aside a contingency fund for unexpected costs

When you’re creating a business budget, make sure you put aside extra cash and plan for contingencies.

Although you might be tempted to spend surplus income on variable expenses, it’s smart to establish an emergency fund instead, if possible. That way, you’ll be ready when equipment breaks down and needs replacing, or if you have to quickly replace inventory that's damaged unexpectedly.

5. Determine your profit

Add up all of your projected revenue and expenses for each month. Then, subtract expenses from revenue. You may also see the resulting number referred to as net income . If you end up with a positive number, you can expect to make a profit. If not, that’s a loss — and that can be OK, too. Small businesses aren’t necessarily profitable every month, let alone every year. This is especially true when your business is just starting out. Compare your projected profits to past profits to confirm whether they’re realistic.

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6. Finalize your business budget

Are the resulting profits enough to work with, or is your business overspending? This is your opportunity to set spending and earning goals for each month, quarter and year. These goals should be realistic and achievable. If they don’t line up with your projections, make sure to establish a strategy for making up the difference.

As time goes on, regularly compare your actual numbers to your budget to determine whether your business is meeting those goals, and course correct if necessary.

» MORE: Ways your small business can spend smarter

A business budget projects future revenue and expenses so you can create a smart, realistic spending plan. As the year progresses, comparing your actual numbers against your budget can help you hold your business accountable and make sure it reaches its financial goals.

A business budget includes projected revenue, fixed costs, variable costs and the resulting profits. You can also factor in contingency funds for unforeseen circumstances like equipment failure.

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Examples

Budget Plan

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Budgeting can be very crucial. You need to know how to work with your limited resources to cover your daily expenses. This is why it’s important to create a plan. A plan, whether it’s a financial plan or a work plan , can prepare you for obstacles along the way. A budget plan is an effective way for you to take proper control of your money.

Budget Plan Template Example

Budget Plan Template

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What Is the Purpose of a Budget Plan?

If you don’t have enough provisions to spend, budget planning would be the way to go.

First off, a budget plan will allow you to have a spending plan with the money you’re left to work with. This will help you decide on what is essential and on what needs to be cut off. A budget plan can also help monitor income and expenses by setting a budget that fits accordingly. This is to assure that resources are managed properly.

Similar to a business plan in pdf , a budget plan is made for the benefit of an entity.

Why Is it Important to Plan your Budget?

For starters, you wouldn’t want to spend a million dollars on a single bedroom renovation for your house. It may sound a little far-fetched, but it does happen. A budget plan ensures that you have enough money for the necessities. Keep in mind that it’s easy to get carried away with spending, you might just end up purchasing random things that you wouldn’t even end up using.

Following a strict budget plan is also a good way to keep you out of debt. After all, you wouldn’t want to spend the money that you don’t have. A plan, such as an audit plan and a daily plan  plays a significant role to attaining a positive outcome.

Business Budget Plan

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Monthly Budget Plan

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Annual Budget Plan

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Preliminary Budget Plan

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Size: 14 KB

How to Create a Personal Budget Plan

To create a personal plan for budget , there are several factors that need to be considered.

To begin with, gather your resources. This would include household bills and other payments as well as bank statements and savings. With these, you’ll be able to calculate your total income and expenses.

Next, you’ll be able to determine a budget that you can stick to. It should be set according to what you need so you would have enough to cover monthly expenses.

Tips and Guidelines for a Budget Plan

You would need to make a budget plan that works. A plan, like a  simple business plan or an annual plan, should be set according to what is important. To do so, keep these in mind:

  • Set an allowance. There may be circumstances where you’re forced to spend more than you normally do. Prepare yourself by setting aside extra cash.
  • Be practical. You need to set your budget at a considerable amount based on your income and what is needed.
  • Track your budget. Even when a budget has already been set, you need to make sure that it sticks to plan.
  • Discipline yourself. Try to stay away from temptations that will make you spend more than you should.

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