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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

8 tips to improve your public speaking skills

The significance of written communication in the workplace, 9 signs that you’re being pushed out of your job, the 11 tips that will improve your public speaking skills, what is an entrepreneur understanding the different types and examples of entrepreneurship, get smart about your goals at work and start seeing results, goal-setting theory: why it’s important, and how to use it at work, the importance of good speech: 5 tips to be more articulate, empathic listening: what it is and how to use it, how to write a speech that your audience remembers, impression management: developing your self-presentation skills, 30 presentation feedback examples, your guide to what storytelling is and how to be a good storyteller, how to give a good presentation that captivates any audience, 8 clever hooks for presentations (with tips), how to make a presentation interactive and exciting, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Blog Graphic Design Visual Presentation: Tips, Types and Examples

Visual Presentation: Tips, Types and Examples

Written by: Krystle Wong Sep 28, 2023

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

4. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

5. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

6. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

7. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

8. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

9. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick image quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo .

For those dealing with multilingual audiences, consider the use of an AI image translator to seamlessly convert text within images to various languages, enhancing accessibility and understanding. There are tons of video and clip creator tools like HubSpot or Adobe But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s chart templates enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Coupling this with video transcription can make your presentation more comprehensive and engaging. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What is a visual presentation?

A visual presentation is a method of presenting information through visual aids such as slides, images, charts and videos. It enhances understanding and retention by illustrating key points and data visually. Visual presentations are commonly used in meetings, lectures, and conferences to engage and inform the audience effectively.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

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Body Language in Presentations

The words you use during your talk certainly matter, but the body language presentation cues that you project are as important – if not more so – in getting your message to land as you intended.

The gestures you use, the eye contact you make, the expressions you convey, and your very movement through a room offer a multitude of nonverbal signals to your audience.

It’s through these body language presentation cues that an audience will make assessments about your credibility, your expertise, and your passion for the subject, as well as whether you are qualified to seek followers for the cause you are advocating, to suggest the changes you are recommending, or to pitch the product you are selling.

Even something as seemingly small as the number of seconds you maintain eye contact with your audience or the decisions you make about what to do with your hands when presenting can make a difference. It boils down to the impression your words and your actions are making. And as researchers have discovered, first impressions are formed in mere seconds and are often quite accurate and long-lasting. In a well-known study led by the late Nalina Ambady, a professor of psychology at Boston’s Tufts University, students who watched two-second video clips (with the sound muted!) of a group of professors formed similar impressions to the ones drawn by students during a full semester.

So how do you exhibit the right body language for presentation success?

Effectively using body language in presentations takes skill and practice. But before we get into the tips and strategies for how to achieve the right look and tone, let’s look at the basics of body language in professional presentations, as well as why it is important to be aware of your body language while giving a presentation.

What is the Importance of Body Language in a Presentation?

The proper body language in a presentation helps to convey that you have confidence in yourself and your message. A speaker who knows the importance of body language in an oral presentation can instill trust in the audience, which, among other things, helps to forge a connection. Further, a presenter who knows how to effectively employ body language presentation skills can help to emphasize the ideas that matter most.

If you are genuinely passionate about your subject, show it. A lackluster delivery not only belies your enthusiasm, but also does nothing to enhance the meaning and effectiveness of your words. What should your audience believe? The words you use to share how excited you are to be there, or the flat tone with which you delivered them? Typically, they’ll assume your monotone delivery is more indicative of your true feelings than your words.

Great physical communicators learn how to successfully align their facial expressions, gestures, movements, posture, and other nonverbal elements with their message.

Photo by Element5 Digital on Unsplash

Presentation Body Language Basics

If you were delivering sad news, would you do it with a smile, a bright voice, and a bounce in your step? Or would you deliver it with a serious expression, a somber tone, and less pep? Any incongruity between your actions and your message is going to make it difficult for your audience to process, understand, and retain your message. You want your audience to be concentrated on your message and not the misalignment between your nonverbal movements and verbal delivery.

Your physical presence reveals your mental and emotional state to your audience – and everything about that presence should project that you feel comfortable, are in control of the room, and know your stuff. When it comes down to how to use body language to improve your presentation, it’s a matter of focusing on several key areas of your physical movements, including your eye contact, your gestures during presentation , and your presentation posture. (You can learn more about vocal cues here .)

When we work with our clients during our public speaking training sessions , we focus on how even small adjustments can make a difference in their delivery – such as a subtle shift of the shoulders, a more open stance, increased eye contact with their audience, and more natural and authentic gestures.

All these adjustments in your body language in a presentation can help to encourage audience participation, provide greater emphasis to your words, help you to appear and feel more natural, and increase your connection with the audience.

Eye Contact in Presentations: Why It’s Important

Given there is a large body of research  that reveals just how influential eye contact is when it comes to the assumptions, judgments, and perceptions people make about one another, it’s important to give more than, shall we say, a passing glance to how you plan to move your eyes about the room.

Authors, researchers, seasoned speakers, consultants, and trainers vary slightly on the exact amount of time to maintain eye contact with someone in your audience. It appears that a few seconds is the going rate. Or, to translate that into words – a sentence or two. We tend to approach it differently. We’ve found most speakers naturally strike a reasonable balance of how long to maintain eye contact with one person before moving on. If they focus too much brainpower on counting the seconds or tracking their sentences, it can trip them up.

So, instead, here’s a simple rule:

When looking at your notes, your slides, or any other place than your audience, you should not be talking. Any time you are communicating information, you should be looking at an audience member.

And you don’t want to be looking at just one person all the time. It’s important to have effective eye contact in your presentation skills toolbox. In this post , we dive more deeply into effective ways to lock eyes with multiple members of your audience, depending on the type of presentation and venue.

How to Use Facial Expressions in a Presentation

Animated and dynamic speakers know they have a fuller palette of expression to help tell their story when they enlist the more than 40 muscles in their face to move their eyes, nose, brows, and mouth. It is through facial expression that we convey emotions, including seven universal emotions identified by psychologist Paul Ekman through his decades of work. Researchers have found that your audience is likely to make assumptions about you, such as how intelligent, trustworthy, or confident you are, based on your expressions.

Here are some tips on how to better communicate through facial expressions:

Smile. Unless the material requires a more serious expression, smiling while presenting tends to convey warmth and competence, which can help you to connect with your audience. Be expressive. This is not a license to be a mime, but rather, to use your expressions to relay your enthusiasm, your excitement, and to reinforce and support your key points and ideas. Just as presenters are encouraged to expand their vocal range to avoid a monotone presentation, so too is it important to avoid a static expression throughout your entire talk. Observe your audience. Do they look confused? Disinterested? Just as your audience picks up cues through your facial expressions, you too may be able to make perceptions about your audience. (Just be mindful that not every neutral expression indicates boredom or disinterest.) Hone your talent. As with any language, using and practicing it leads to mastery. Nonverbal language is no different. As you practice and rehearse your talk, think about what your facial expressions are conveying and if they are effective. Do they align with your words? Do you appear natural and authentic? Do they support and reinforce your key ideas?

Correct Body Posture During a Presentation

It’s hard to think of a single situation where slouching would be advised – and a presentation is no exception. The correct presentation posture if you are standing is to …

• Square your shoulders with the audience
• Relax your stance. You are not standing at attention!
• Face them directly instead of tilting your body away from them. (The exception to this rule is when you are soliciting feedback from your audience. In that case, turning your body at a slight angle can encourage engagement.)

The correct presentation posture if you are sitting is to …

• Lean forward slightly
• Plant your feet firmly on the floor (avoid crossing your legs)
• Avoid slouching into the chair

Beyond the confidence this posture projects to your audience, researchers have found when you throw those shoulders back or sit upright in your chair, that feeds into your self-confidence , too.

How to Improve Body Language for Presentations

The best way to project body language in a presentation is to be natural. And while it may sound counterintuitive, one of the ways you can appear and feel more natural in your movements is to practice them. This is why it’s important to save some time for rehearsals or practice runs.

Some of the best ways to test your material and your delivery are to record yourself, offer a practice run to an audience of colleagues or friends, and recreate the run-through so that it is as close to the live event as possible.

And, please, this is not the time for harsh criticism. Use this opportunity to see where you did well, such as projecting a confident smile, standing tall, and maintaining meaningful eye contact. Also, look for the areas where you can improve. Did you employ effective body language with your PowerPoint presentation slides? (Here’s are some specific ways to improve your PowerPoint presentation through body language and gestures.)

If you were on a panel, did it appear as if you were slouching? Did you appear nervous or ill at ease? (Here are some ways to counter your fear of public speaking . ) Use this time to hone your skills. Every presentation – whether practice or “live” – is a chance to improve.

Success occurs with preparation, and growth occurs with practice, whether you are a novice or seasoned pro. Here are some specific ways to make the most out of that preparation.

Practice in Front of a Mirror

Record Yourself

There are several reasons that video recording a practice run-through – either with a camera or smartphone – will help your presentation run a whole lot smoother. In addition to tracking such things as your timing, your pace, and the overall flow of your presentation (For example, do you vary the time for each main point? Do you have a mix of message supports, including statistics, stories, and slides?), you also can analyze your body language. Here are some of the things you want to look and listen for:

• The pace, pitch, and tone of your voice and how effective those elements were in conveying your main points.
• How well you maintained eye contact with your “audience.”
• Your gestures and whether they add emphasis to your talk and reinforce key ideas.
• Any mannerisms that are creating distractions, such as pacing in a predictable pattern, fidgeting with your tie or jewelry, or constantly brushing your hair back.

Watch the tape, identify the two or three things you want to improve upon, and do another practice run. If you improve, add another element, and then do another practice run if you have the time.

Learn how to control your body language during a presentation!

Work with our experienced Throughline Group trainers to identify and use effective body language, including energy, gestures, and posture. Sign up today!

Rehearse in Front of Team Members

While a video recording can be an effective way to assess your presentation skills, rehearsing in front of an audience of colleagues is key to getting a feel for the “real” thing. It gives you a chance to assess the nonverbal communication of your audience in real-time, and make the body language presentation fixes that will help you to increase your chances that you are connecting with your audience and helping your messages stick. You can make these sessions more effective in several ways. They include:

Treating your practice like the real thing. Avoid caveats or skimming through sections ( “When I really give my talk, I’ll tell a funny story here.” ) Asking for honest reactions. Your team may be rooting for you, but they need to react honestly if your words are falling flat, your energy is low, or you are spending too much time looking and reading from your notes. Embracing slip-ups, technical difficulties, and distractions. You may be tempted to start over, but plow through any hiccups so you gain the confidence and experience in dealing with difficulties before your talk goes “live.”

  ( Here are 20 questions you can ask your practice audience. )

Additional Presentation Body Language Tips

Your facial expressions, your posture, and your eye contact are all important elements in your nonverbal delivery. But you have other body language presentation cues that you also can use to make your presentation more effective. Remember, your hands can do some “talking” and your feet can do some walking in the service of your speech.

Hand gestures during a presentation can be used to do many things, including:

• Adding emphasis to a word or point
• Pointing something out on a slide or other visual support
• Reinforcing a concept

In practice, this means you might hold your fingers up for each point you want to make ( “No. 1 is this …” ). Or, with an outstretched hand – palm open – you direct your audience’s attention to a point of data on your chart. Finally, if you are comparing two recommendations perhaps you pantomime a scale with your hands, indicating that one side should win out over the other.

As for movement, unless you must stay tethered to the lectern, make the most of your space. Movement is one way to keep your audience alert and its attention on you. This leads to a more dynamic presentation and better connection with the audience.

When done with intention and confidence, your gestures and your movement – really,  your overall body language in  a presentation – will help to solidify your credibility, reveal your control of your material and the room, and help you to emphasize your key points.

Here are some specific tips on how to incorporate these additional body language presentation techniques into your talk.

What To Do With Your Hands During a Presentation

You may have been told it’s best not to gesture when speaking, but in our work with clients we have found that speakers become less anxious, appear more natural, and remember and retrieve their words far more effectively when they gesture during their presentations.

And the research   backs that up. Gesturing not only adds emphasis and verve to your words but also can help you to better remember what you want to say.

However, there is a difference between gesturing and fidgeting. For instance, when you hold out your hand with the palm facing up when calling on someone during your Q&A, it is an effective and open gesture. It encourages engagement and connection. But, if you are hands are in constant motion, such as clasping and unclasping your fingers, twirling the ring on your finger, picking at your nails, or touching your face or hair, then your gestures can become a distraction.

When gesturing, remember to:

Be authentic.  Start with what comes naturally and work from there. Forced movement will be seen for what it is – forced. Be purposeful. Trade fast, undisciplined hand movements during the presentation for gestures with intent. Be open.  Avoid gestures such as pointing at your audience, gesturing toward them with your palm down, or crossing your arms – all of which can have a negative connotation or make you appear “closed” off and inaccessible. Be aware of cultural differences. Although certain presentation hand gestures and expressions fall under a universal language, gestures do not necessarily mean the same thing in every culture. For instance, your OK sign may mean just that, but to a person from another country, it might just be highly offensive. (Here’s a look at some of the more common nonverbal faux pas.)

What if My Hands Won’t Stop Shaking?

Anxiety has a way of hijacking whatever veneer of calm you, as a speaker, may have managed to induce before your talk. One of the ways your nervousness manifests itself is through your trembling hands. You may notice the shakiness as you organize your notes or take a sip of water. Most of the time, what you see as full-on earthquakes more typically come across as small-time tremors – if they are noticed at all by your audience. For most people, once the initial jitters ease, those tiny tremors fade. However, if that trembling never eases and you are wondering how to stop shaking hands during a presentation, it’s best to think beyond the symptoms and get to the core of the issue – anxiety. To do that, you must identify the cause of your fear – here are eight causes of public speaking fear – before you can find the techniques that will help you to reduce and manage it .

Photo by Martin Adams on Unsplash

Moving Around During a Presentation: Is That OK?

Movement is one way to keep your audience alert and its attention on you. Make the most of your space and your body language presentation skills so that you can create a more dynamic presentation and a better connection with your audience. What you don’t want to do is pace or create a predictable pattern in how you move around the room. That said, there are several ways you can utilize your space more effectively while walking during your presentation.

Here are several:

Use your movement to emphasize your points . You can begin on one side of the room and share your first, before moving to the other side for Point No. 2. Make your way to the center for your last point. Approach your audience. When answering questions or seeking participation, walk toward your audience. Avoid swaying. If you are standing still, try to avoid rocking from side to side. You can counter this by placing one foot about two to three inches in front of the other.

How You Dress is Important, Too

Here are a few tips:

Choose the outfit that best supports your message, which means knowing the tone you want to set about your topic and who you are. Purchase an iron or get your clothes pressed. You can certainly present in casual clothes, but wrinkles are a no-go in nearly any situation. Consider your accessories carefully. Ostentatious jewelry or lapel pins will probably attract more attention than you want them to. They also could interfere with your microphone. Be wary of fabrics that rustle or shoes that make noises when you move. Not only will that distract you, but your audience will notice it, too.

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The psychology of presentations: getting your point across

Creating effective presentations can be difficult. Use these tips to grab attention and ensure the audience will easily grasp and recall essential data.

Tim Stumbles

Apr 17, 2017

Have you ever attended a bad presentation? I have, and they seem to be endless and boring regardless of how interesting the subject may have been. I can think of several meetings where I was presented with eye-straining slides, or slides created from blocks of pasted text. 

In these types of presentations, I find it hard to stay focused on what the host is saying and, unfortunately, struggle to retain the information they were trying to communicate.

Any presenter’s primary goal is for their audience to pay attention, easily understand the data being communicated, and leave the room remembering the main points. Thanks to the extensive research available on human psychology, memory and attention, presenters can take advantage of scientifically based techniques to create more compelling and effective presentations.

Tips to help beginner product managers ace their presentations

From capturing the audience’s attention to raising retention levels, the following research-backed tips will help professionals deliver more effective presentations:

Cater to the different learning styles

Psychologists, teachers , trainers and leaders often use a theory of learning called the VAK model to help people concentrate on and process information more effectively. According to the VAK theory, an individual’s dominant learning style can be either visual, auditory or kinesthetic.

• Auditory learners  absorb information best through words and sounds. Varying vocal pitch, tone, volume and pace to avoid monotony or emphasize important ideas can be an effective approach when addressing this type of audiences. In addition, well-placed pauses can add tension, spark curiosity, or give the participants time to process new concepts.
• Visual learners  respond best to graphs, mind maps, charts, pictures and any other illustrations. Using facial expressions, gestures and other visual cues while speaking can also be effective.
• Kinesthetic learners  retain new concepts most effectively through experience – moving, doing, touching, sharing. Inviting them to share their opinions or integrating various activities into the presentation will help keep kinesthetic audiences focused and improve retention levels.

Since an audience usually comprises a mix of the different types of learners, the safest approach when planning a presentation is to cater to all learning styles. However, in some instances, it can be a good idea to favor one sensory channel over the others. For example, when presenting to a team of illustrators or designers, emphasizing visual communication will ensure a better response from the audience.

Structure the content

Research  shows that structured information is 40% easier to retain than data conveyed in a freeform manner. To ensure clarity and higher retention levels, professionals can rely on a variety of effective presentation structures, including:

• Problem – Solution – Benefit : good for motivating or persuading the audience
• Cause – Effect : recommended for helping the audience understand the logic behind the presenter’s position
• Comparison (differences and similarities) : effective in highlighting the relative advantages of a specific approach to a problem
• Chronological : best for reporting or stepping the audience through a process.

Use the law of three

What do the Three Little Pigs, the slogan of the French Republic, and the famous Latin phrase “Veni, vidi, vici” have in common? It’s that they all come in threes – and there may be a reason behind it.

The law of three is one of the oldest writing and rhetoric principles, dating back to Aristotle. It suggests that groups or lists of three items are more effective, more “satisfying”, and easier to remember than any other numbers. The rule is used extensively in literature (particularly fairytales), public speaking, marketing, music, theater, the movie industry, and even religion – it is all around us. But why is the number 3 so powerful?

The answer may lie in the way our brains are wired. Humans’  pattern recognition capability  is superior to any other species’ and it is one of the most important features supporting information processing, language and imagination. The human brain loves patterns – the simpler they are, the easier they’ll be to process and remember. 

Three is the smallest number required to make a pattern, and this is why triads are so effective when it comes to data retention. Therefore, reducing a presentation to three main points or structuring ideas as triads will make it easier for the audience to focus and remember the information presented.

State your most important points first

According to research, people tend to remember the first and last items in a series considerably better than those in the middle of the sequence. This cognitive bias is called “ serial position effect ” and can have quite an impact on the effectiveness of a presentation. Therefore, a good approach to ensure higher data retention is to:

• Present the most important points first
• Use the middle of the presentation to expand them
• Restate the key points in the conclusion.

Use effective visuals

Numerous studies have demonstrated that images, graphs and pictures are  more likely to grab attention  and be remembered than words. Adding visuals to a presentation can, therefore, be one of the most valuable ways for professionals to ensure they get their point across – as long as they are used wisely. 

Here are a few tips on how to use visuals for more impactful presentations:

1. Use graphs, not tables

Moin Syed, PhD, psychology professor at the University of Minnesota, recommends converting words and numbers into graphs and diagrams rather than tables. Tables require detailed reading and focus, so they are not ideal for extracting essential data quickly. A well designed  chart , on the other hand, can help the audience get the big picture much faster.

2. Be bold with colors

A recent  IEEE study  has shown that images comprising 7 or more colors are more memorable than visuals with 2 to 6 colors. As a result, a colorful project plan such as the one below, for instance, can ensure the project team or stakeholders will find the information presented easy to grasp and remember. 

On the other hand, the second image may seem more businesslike, but will most likely not have the same impact on the audience.

3. Avoid complex visuals

Research published in the Journal of Neuroscience  has revealed that visual and auditory senses share a limited neural resource. This means that focusing on complex images can reduce the brain’s capacity to process sounds. 

Consequently, when a presentation includes particularly demanding visuals, the audience will not merely ignore the presenter’s voice – they will actually fail to hear it in the first place. Practicing simple designs in  presentations  will reduce the cognitive load on the audience and ensure both the visual data and the speaker’s voice can get through to the participants.

4. Surprise

Psychological studies on human memory have shown that a notably different item in a series of otherwise similar items will be more easily recalled than the others. This cognitive bias is known as the  von Restorff effect  and can be used to deliver more effective presentations. When creating graphs, charts and other visuals, professionals can  tweak colors , sizes and shapes to add an element of surprise and steer the audience’s focus to the most important details. 

For instance, in the image below, “Beta Test 2.2” clearly stands out and will most likely be recalled better than the other milestones on the timeline.

5. Spark curiosity

There is a psychological phenomenon called the curiosity gap that has been used extensively in online marketing (e.g. clickbait titles) and can be very effective in PowerPoint presentations as well. According to  research , people learn better when they are curious about an answer. 

In addition, the increased dopamine activity while in a state of curiosity also improves their long-term memory. Presenting seemingly incomplete visuals and revealing the missing data gradually will make the audience curious about the omitted details and, therefore, ensure a higher retention level. 

For example, in the schedule presented below, viewers can see that there are two events programmed after lunch, but, initially, there is no data about what they entail. When the information is revealed in the second image, due to the curiosity gap created, the audience will be more likely to remember the  Mobile strategy  meeting and the guest speaker programmed in the afternoon.

The tips above are just some of the many techniques experienced presenters use to get their point across successfully. Understanding the way the human mind works, what grabs attention and what supports learning and memory can help professionals create more powerful presentations, regardless of topic or purpose.

Key points to remember

• Adapting a presentation to the audience’s dominant learning style can considerably improve information processing.
• Structure, patterns, and the order in which ideas are presented play a big role in data retention.
• Well thought-out visuals will make important data easily distinguishable and more memorable

Tim is Co-Founder & CEO of Office Timeline, a Seattle-based start-up that aims to rid the world of boring, uninspiring meetings.

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10 Cues for Making Effective Presentations

by Public Relations Staff

October 26, 2004 -- As a psychologist, getting involved with public speaking can raise your visibility, expand your referral network, and provide valuable information to your audience. The opportunities may vary from addressing professional conferences, business groups or other meetings to presenting material from the APA public education campaign (accessed through APA Practice ) at local schools or community workshops.

Speaking on topics that reflect your expertise gives you a chance to further the profession. In some communities, your presentation may be the only chance an audience has to experience the value of psychology.

Whether you thrive on the attention that can come with public speaking, or you dread it, here are some tips to help you speak like a pro:

1. Prepare - As soon as you agree to speak, start preparing by asking some basic questions about the presentation.

How many people are expected? Your style will vary if you’re speaking to a small room versus an auditorium full of people.

Who is the audience? If the audience includes children, for example, your style will be different than if you’re speaking to corporate CEOs.

Have the media been invited? You don’t want to get thrown by their presence or by camera lights.

How long are you expected to speak? Will there be a question-and-answer session at the end of your talk?

Who else is on the program? For example, will there be a panelist who is likely to be hostile to your point of view?

What is the room setup? Will you be part of a panel at a head table? Will you stand behind a podium? Will you be up on a stage?

What audio-visual capabilities are available? If you’re using slides, can you advance them on your own or will you need someone to assist you? One speaker was chagrined to arrive at a speaking engagement and find that the room was set up for overhead transparencies, rendering her colorful PowerPoint presentation useless.

2. Know Your Audience - In developing your presentation, try to anticipate what information is relevant and important to your audience. For example, if you are speaking about resilience in a military community, consider tailoring your message to include information about resilience among military families. If addressing a group of corporate executives, talking about organizational performance issues such as employee productivity and health care costs can help you connect with your audience.

3. Use Appropriate Visual Aids - Because some people learn visually, it helps to supplement your talk with visuals such as a PowerPoint presentation or transparencies . However, when you use visual aids, remember that less is more. Slides should illustrate your talk, not serve as a script that you read from. For large groups, avoid text-heavy slides that can be difficult to read. Also, remember to use a sufficiently large font size so those in the back of the room can read the wording in your slides.

Even when it’s not possible to use technology, there’s a crucial visual that can strengthen your talk: yourself. Before you even begin to speak, the primary “visual” for your audience is how you present yourself. Your manner of dress can enhance or detract from your message. Dress professionally and avoid wardrobe traps such as dangly jewelry for women and loud novelty ties for men. Such accessories can visually strip a speaker of his or her credibility.

4. Make It Tangible - Whatever you’re talking about, use examples that make the subject real for your audience. One psychologist used bouncy rubber balls to help children understand the concept of resilience. Another good technique is to use anecdotes that help illustrate a point. People love being told a story. In doing so, however, use extreme caution: avoid relating anything that may permit personal identification of clients or that may otherwise violate patient confidentiality.

5. Avoid Setting Traps for Yourself - Most of your audiences will want to like you and your message. After all, they’ve made the effort to come hear what you have to say. You can help by avoiding public speaking traps that lose your audience’s sympathy quickly:

Avoid jargon unless you’re speaking to a group of professionals who all understand the same technical language.

Both a monotone and a sing-song tone can lull your audience to sleep rather than engage them. It helps to vary the pace of your remarks and the inflection of your voice.

Avoid physical traps that can distract the audience from what you’re trying to say. Keep your hands out of your pockets. One speaker who wore a microphone inadvertently entertained his audience by jingling his pocket change.

If you’re seated, sit slightly forward and plant your feet on the ground. One bad habit that looks even worse if there’s a camera present is the chair swing: the unconscious rocking or swaying in a wheeled chair. For an audience, it can cause visual seasickness.

Speakers who stand should avoid locking their knees, which can cause fainting. When using notes, be sure to avoid shuffling papers, especially if you’re wearing a microphone.

6. Interact - Audiences want to be talked to, not talked at. Here are some techniques you can use to engage your audience:

If you’re at a podium, come out from behind it so that you’re closer to the crowd. If the group is small, make eye contact with as many people as possible, especially those who are nodding and giving you positive visual feedback. For a larger group, mentally divide the room into sections and make sure you look at each section -- front, right side, left side, back.

If the crowd contains friends or acquaintances, use their names if appropriate. For example, “If you’re a teacher like my friend Stacey, you’ve probably seen the effects of bullying on students…”.

Besides engaging your audience, eye contact allows you to make necessary adjustments to your presentation. If people are looking restless, for example, you can shorten your talk, change the tempo, and/or emphasize points that seem particularly interesting to the audience in order to recapture their attention.

7. Watch the Clock - It’s always a good trick to bring a watch with a large face and place it on the podium next to your notes so that you can keep an eye on the time. If nerves have you racing through your talk and you see that you have too much time left, take a deep breath and slow down. If you find that your talk is taking longer than the time allotted, hit the highlights of your remaining text.

8. Anticipate Questions - Your host may determine whether there will be a question-and-answer period following your speech. If the choice is yours, you’ll want to factor in whether you are comfortable enough with your subject matter to answer questions.

If you choose to accept questions from the audience, be prepared to think on your feet. Prepare yourself by thinking in advance of the questions you hope they don’t ask, and plan possible answers. If you have a friend or colleague who knows the issue you’re speaking about, ask that person to identify some difficult questions so that you can prepare to answer them smoothly.

Keep your answers short and friendly. Don’t be afraid to say that you do not know something, but in doing so, either offer to find the information and follow up with the individual or refer that person to another reputable source.

Use any question-and-answer period as an opportunity to see if there are subjects you should include in future presentations.

9. Practice Your Presentation - You don’t want to sound like an automaton, so don’t memorize your speech. But you do want to practice enough that you know how long your presentation will last and to get a feel for the “flow” of your talk. If you are using visual aids such as PowerPoint, practice your presentation both with and without the aid so that you aren’t rattled if you encounter a technical glitch.

10. Breathe and Sip - Before you start to speak, take a deep breath and try to relax. It will help you focus and it will lower the pitch of your voice.

Be sure to have some water close at hand (but not cold water since it can constrict your throat) in case your throat dries up. Water also can be an effective prop: if you get a difficult question, taking a sip of water gives you a moment to collect your thoughts quickly before responding.

Remember, if you’re well-prepared and comfortable, there’s a good chance your audience will be comfortable with your presentation as well.

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What are Cue Cards: A Comprehensive Guide

In public speaking, cue card plays a pivotal role, acting as a silent yet powerful ally for performers and presenters alike. Much more than mere prompts, these unobtrusive cards become a guiding force, ensuring speakers stay on course while providing a safety net for seamless delivery.

Cue cards for presentations amplify the impact of every spoken sentence, contributing to the overall success of the presentation.

What are Cue Cards?

Cue cards are brief prompts that assist speakers in delivering a well-structured and engaging presentation. These handy tools help speakers stay on track while maintaining a natural and confident delivery.

Understanding how to utilize cue cards effectively can elevate your communication skills to new heights. Think of them as compact companions that provide a speaker with a roadmap, ensuring they stay on course while allowing for a fluid and authentic delivery. The beauty of cue cards lies in their ability to distill complex ideas into succinct points, offering a safety net that empowers speakers to confidently convey their message without the constraints of a rigid script.

How do you write on a cue card?

Crafting cue cards involves strategic note-taking, utilizing bullet points, and organizing ideas for optimal impact. Whether using cue cards, note cards, or even going for a blank canvas, the key lies in concise, well-structured content.

Each word, each line, represents a carefully chosen cue that guides your presentation. It's about distilling complex ideas into simple prompts that serve as your navigation through the talk, ensuring a seamless and confident delivery. 

The Role of Cue Cards in Presentation

Maintaining eye contact with the audience is essential for an engaging presentation. Using cue cards effectively allows speakers to balance delivering their message with engaging the audience, creating a harmonious connection between the speaker and the listeners. With cue cards, speakers can maintain a fluid and natural delivery, letting their words resonate authentically with each audience member and creating an impactful presentation.

Practical Tips for Using Cue Cards

Engaging in regular and purposeful practice with cue cards for presentations is a cornerstone for honing your presentation skills. The saying "practice makes perfect" holds true, as the more familiar you become with your cue cards, the smoother and more confident your delivery will be. 

Consider making practice enjoyable by incorporating games and exercises. This not only makes the process more enjoyable but also enhances the effectiveness of your learning experience. Turning practice into an interactive session refines your familiarity with the material and ensures you are well-prepared for any unexpected twists during your presentation.

Overcoming Challenges

Mistakes are inevitable, but cue cards provide a safety net. Learn how to recover gracefully and turn challenges into opportunities for improvement. Embrace resilience and master the art of graceful recovery, turning blunders into growth opportunities

Additionally, in this age of technology, teleprompters stand as invaluable companions. Integrating these tools into your arsenal not only enhances performance but also ensures a polished and uninterrupted presentation. By acknowledging and overcoming challenges with a strategic blend of traditional and technological tools, speakers can transform setbacks into moments that add depth and authenticity to their public speaking journey.

The Visual Impact: Integrating Camera Techniques

In a visual-centric world, the camera becomes a critical element in public speaking. Whether you're addressing an audience in person or through a virtual platform, understanding how the camera operates can significantly enhance your presentation. 

Consider the framing, lighting, and overall composition to ensure that your words and expressions are effectively conveyed. Pay attention to the nuances of non-verbal communication , allowing the camera to capture the essence of your speech. Visual impact in presentations is crucial for audience engagement.

Crafting Engaging Lines for Impactful Delivery

When scripting your speech , focus on crafting lines that resonate with your audience. A well-written script is the foundation upon which your entire presentation stands. Each word should be carefully chosen to convey your ideas effectively.

Consider the rhythm and flow of your lines, ensuring that they are not only easy to deliver but also memorable for your audience. Treat your script as a roadmap, allowing room for spontaneity and connection with your audience, making the experience more engaging and dynamic. Here are some presentation tips with cue cards to keep in mind.

Advanced Cue Card Techniques

For speakers looking to refine their use of cue cards, advanced techniques can make a significant difference. Here are some tips for using cue cards effectively:

• Color Coding : Use different colors for various sections of your speech. This can help you quickly locate information and stay organized during your presentation.
• Highlight Key Points : Bold or underline crucial words and phrases to ensure they stand out. This helps you emphasize important parts of your speech without losing your place.
• Cue Cards and Teleprompters : Combining cue cards and teleprompters can enhance your delivery. While teleprompters provide a continuous script, cue cards offer flexibility, allowing you to glance at key points and maintain natural eye contact with your audience.
• Interactive Elements : Incorporate interactive elements, such as questions or prompts, into your cue cards. This can engage your audience and make your presentation more dynamic.
• Minimal Text : Keep text on cue cards minimal. Use keywords and short phrases to trigger your memory rather than complete sentences. This encourages a more conversational and less robotic delivery.

Turning Ideas into a Game Plan for Effective Communication

Transforming an idea into a compelling presentation is akin to playing a strategic game. Your speech is the playbook, and each word, line, and idea serves as a crucial move. Develop a game plan that not only captures your audience's attention but also guides them through a journey of discovery. 

Use your words strategically, turning each idea into a piece of the puzzle that contributes to the overall narrative. By approaching your speech as a well-thought-out plan, you inject enthusiasm and energy into your delivery, keeping your audience captivated from start to finish. This approach embodies effective cue card techniques.

Navigating the Stage

The stage is more than just a physical platform; it is a dynamic space where your words come to life through movement and presence. Understand the power of stage dynamics for speakers to amplify the impact of your talk. Utilize the entire stage to engage with different sections of the audience, making them feel included and connected. 

Your movements should complement your words, adding depth and emphasis to key points.  Master the art of stage presence and you can transform your talk into a multidimensional experience that resonates with your audience on a visual and emotional level.

Final Thoughts

Cue cards are more than just props; they are tools that empower speakers to deliver memorable presentations. Beyond being a crutch for those stepping onto the stage, cue cards serve as a strategic companion for seasoned performers, guiding them through the intricacies of a flawless delivery. 

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Speech transitions: words and phrases to connect your ideas

June 28, 2018 - Gini Beqiri

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant.

This can be done using speech transitions because these act as signposts to the audience – signalling the relationship between points and ideas. This article explores how to use speech transitions in presentations.

What are speech transitions?

Speech transitions are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

This makes it easier for the audience to understand your argument and without transitions the  audience may be confused  as to how one point relates to another and they may think you’re randomly jumping between points.

Types of transitions

Transitions can be one word, a phrase or a full sentence – there are many different types, here are a few:

Introduction

Introduce your topic:

• We will be looking at/identifying/investigating the effects of…
• Today I will be discussing…

Presentation outline

Inform the audience of the structure of your presentation:

• There are three key points I’ll be discussing…
• I want to begin by…, and then I’ll move on to…
• We’ll be covering… from two points of view…
• This presentation is divided into four parts…

Move from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shift between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Shift between disagreeing points

You may have to introduce conflicting ideas – bridging words and phrases are especially good for this:

• Conversely…
• Despite this…
• However…
• On the contrary…
• Now let’s consider…
• Even so…
• Nonetheless…
• We can’t ignore…
• On the other hand…

Transition to a significant issue

• Fundamentally…
• A major issue is…
• The crux of the matter…
• A significant concern is…

Referring to previous points

You may have to refer to something that you’ve already spoken about because, for example, there may have been a break or a fire alarm etc:

• Let’s return to…
• We briefly spoke about X earlier; let’s look at it in more depth now…
• Let’s revisit…
• Let’s go back to…
• Do you recall when I mentioned…

This can be also be useful to introduce a new point because adults learn better when new information builds on previously learned information.

Introducing an aside note

You may want to introduce a digression:

• I’d just like to mention…
• That reminds me…
• Incidentally…

Physical movement

You can  move your body  and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Emphasising importance

You need to ensure that the audience get the message by informing them why something is important:

• More importantly…
• This is essential…
• Primarily…
• Mainly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Cause and effect

You will have to transition to show relationships between factors:

• Therefore…
• Thus…
• Consequently…
• As a result…
• This is significant because…
• Hence…

Elaboration

• Also…
• Besides…
• What’s more…
• In addition/additionally…
• Moreover…
• Furthermore…

Point-by-point or steps of a process

• First/firstly/The first one is…
• Second/Secondly/The second one is…
• Third/Thirdly/The third one is…
• Last/Lastly/Finally/The fourth one is…

Introduce an example

• This is demonstrated by…
• For instance…
• Take the case of…
• For example…
• You may be asking whether this happens in X? The answer is yes…
• To show/illustrate/highlight this…
• Let me illustrate this by…

Transition to a demonstration

• Now that we’ve covered the theory, let’s practically apply it…
• I’ll conduct an experiment to show you this in action…
• Let me demonstrate this…
• I’ll now show you this…

Introducing a quotation

• X was a supporter of this thinking because he said…
• There is a lot of support for this, for example, X said…

Transition to another speaker

In a  group presentation  you must transition to other speakers:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Gayle will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Gayle”.
• The next speaker should acknowledge this with a quick: “Thank you Simon.”

From these examples, you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

You can  tell personal stories  or share the experiences of others to introduce a point. Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Using questions

You can transition through your speech by asking questions and these questions also have the benefit of engaging your audience more. There are three different types of questions:

Direct questions require an answer: “What is the capital of Italy?” These are mentally stimulating for the audience.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?”.

The audience will generally answer that they’re happy. After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Transition to a visual aid

If you are going to introduce a visual aid you must prepare the audience with what they’re going to see, for example, you might be leading into a diagram that supports your statement. Also, before you  show the visual aid , explain why you’re going to show it, for example, “This graph is a significant piece of evidence supporting X”.

When the graphic is on display get the audience to focus on it:

• The table indicates…
• As you can see…
• I’d like to direct your attention to…

Explain what the visual is showing:

• You can see that there has been a reduction in…
• The diagram is comparing the…

Using a visual aid to transition

Visual aids can also be used as transitions and they have the benefit of being stimulating and breaking-up vocal transitions.

You might have a slide with just a picture on it to signify to the audience that you’re moving on to a new point – ensure that this image is relevant to the point. Many speakers like to use cartoons for this purpose but ensure its suitable for your audience.

Always summarise your key points first in the conclusion:

• Let’s recap on what we’ve spoken about today…
• Let me briefly summarise the main points…

And then conclude:

If you have a shorter speech you may choose to  end your presentation  with one statement:

• In short…
• To sum up…
• In a nutshell…
• To summarise…
• In conclusion…

However, using statements such as “To conclude” may cause the audience to stop listening. It’s better to say:

• I’d like to leave you with this…
• What you should take away from this is…
• Finally, I want to say…

Call to action

Requesting the audience to do something at the end of the presentation:

• You may be thinking how can I help in this matter? Well…
• My aim is to encourage you to go further and…
• What I’m requesting of you is…

Common mistakes

When transitions are used poorly you can annoy and confuse the audience. Avoid:

• Using transitions that are too short – transitions are a key part of ensuring the audience understands your presentation so spend sufficient time linking to your next idea.
• Too many tangents – any digressions should still be relevant to the topic and help the audience with their understanding, otherwise cut them out.
• Incompatible transitions – for example, if you’re about to introduce an example that supports your statement you wouldn’t introduce this by saying “but”. Use transitions that signify the relationship between points.
• Over-using the same transition because this is boring for the audience to hear repeatedly. Ensure that there is variety with your transitions, consider including visual transitions.
• Miscounting your transitions – for example, don’t say “first point”, “second point”, “next point” – refer to your points consistently.

Speech transitions are useful for unifying and connecting your presentation. The audience are more likely to remain engaged since they’ll be able to follow your points. But remember that it’s important to practice your transitions beforehand and not just the content of your arguments because you risk looking unprofessional and confusing the audience if the presentation does not flow smoothly.

Tips for Presentations: Home

• Tips for speaking in public
• How to reduce anxiety
• Resources (books and video courses)
• How to reference your presentation

Introduction

• A reader chooses when and where to focus attention; a speaker must focus a listener’s attention on what he or she is saying at this moment.
• A reader controls how fast he or she will move through a text; a speaker controls how fast listeners will move through an oral presentation.
• Readers have the option of going back and re-reading; listeners must grasp material as the speaker presents it.
• Readers have many graphic cues about order and importance of points and about the relationship among ideas; listeners rely on the speaker to be their guide and interpreter.

Image: Business vector created by rawpixel.com - www.freepik.com

Appeal to emotion

• Tell a story. Audiences respond better and be more convinced with stories that data.
• Use examples and anecdotes.
• Use surprises. This could be using a video when the audience thinks they are only getting slides.

What do you need to say?

The information for your presentation usually comes from a paper, case study, analysis, essay, or report. Choose only the key points from your paper. Go back to the question you were asked when you originally wrote your paper.

Design is key

Your presentation needs an introduction, body, and conclusion. Plan what your presentation will look like before you begin. Use only the important points from your paper to plan for sections of your presentation. These points then become the focus.

For each major section of your presentation, follow the 4 S Structure :

• Signpost the point (“First I’m going to point out the problem with...” “My second argument is that...” “It can be concluded that...”)
• State the point clearly and succinctly.
• Support the point with data, cases, description, relevant studies, etc.
• Summarize the point.

It is from these that you then design your slides and choose corresponding images and text.

10/20/30 rule

This rule states that a Power Point presentation should have no more than 10 slides, be 20 minutes long, and use no less than 30-point font.

This rule will keep the presentation on track so that you keep to time, as well as having a presentation that moves at a good pace and that is readable.

Do you need it?

• Use PowerPoint only if it will enhance audience attention, understanding, or retention.
• Be selective about what you put on slides. Don’t put the entire presentation on slides.
• Use visual and audio effects only if they serve your purpose and do not call attention to themselves. Make the technology serve the presentation. Don’t let it dominate.
• These are tools to help you tell your story. Don’t let the tools become the story.

Never read your presentation word for word. A good presentation is one where the presenter makes eye contact with his or her audience over the entire presentation. This means not reading your paper - your eyes are down, you lose your audience.

To help with this, make good notes, use cue cards, or put all notes on one sheet of paper. You can then glance at your notes for prompts. Better yet, learn and understand the material for your presentation, practice, and then use the images and text in your visual presentation as cues.

Tone and pacing

Avoid becoming monotone. Use variations in speed, inflections, and force to enhance your meaning and hold audience attention. Practice pronouncing words with which you are unfamiliar.

Some further points

Often times, a presenter does not notice their voice and body habits, which can be distracting when presenting. Remember, presenting is visual and oral story telling. With this in mind, understanding how a presentation looks and sounds is important. Keep these elements in mind:

Voice - “um,” “uh,” “okay”; everything sounding like a question (raising voice at the end of sentences); nervous laugh at the end of sentences; clearing the throat a lot, reading too quickly.

Body language - flipping hair back, playing with pen/pointer etc., rolling and unrolling notes, pushing sleeves up and down, playing with keys or coins in pockets, stepping back and forth/tapping foot, rocking body, touching face/adjusting glasses, turning rings on hand, waving hands around, tugging at shirt.

Visual aids - flipping overheads/slides too fast, talking to the screen.

Before you start!

Before you start working on your presentation:

• Check emails from your lecturer and the assignment question for how it should be presented,
• Check your learning materials and recommended reading on the course page,
• Read all instructions carefully - make sure you understand them and follow them exactly.

Here are some tips to keep in mind when creating an effective PowerPoint presentation:

• Remember to avoid too much text. You should keep your text brief and include talking points only. Detailed notes can be inserted into the notes section of PowerPoint, but only you should see those notes, unless a professor asks to see your notes to evaluate your PowerPoint as an assignment.
• Be consistent and clear with your font choices. Helvetica is a nice font for presentations. Make sure your font is large enough that an audience in a room would be able to see your text, even if audience members are sitting in the back of the room.
• Be careful with your color choices for text and background. You want to make sure your audience can read your text easily. Black on white text is easiest to read but is also boring for a presentation. Still, when you add color, just be sure you are adding color that works and doesn’t distract.
• Add images. Text on slides for every slide is boring. Add appropriate images to your slides. Relevant charts and graphs are excellent, as are pictures that will connect to your content.
• Make sure your main points are clear. Remember to connect your ideas well and provide background information and transitions when necessary.
• Keep your audience in mind. Your audience will affect the overall tone and appearance of your presentation. Sometimes, humor can be appropriate. Other times, a more serious tone may be necessary. Just as you evaluate your situation any time you write a paper, you should evaluate your situation for creating a PowerPoint presentation.

( Source: PowerPoints - Excelsior Online Writing Lab, licensed under a  Creative Commons Attribution-4.0 International License .)

5 Things Every Presenter Needs To Know About People from Weinschenk on Vimeo .

Wienot films. (2011, May 9). How to give an awesome (PowerPoint) presentation. YouTube. https://www.youtube.com/watch?v=i68a6M5FFBc

• Present Your Data Like a Pro Harvard Business Review article by Joel Schwartzberg

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Content included in this guide is adapted from:

• Handout from  St Mary's University
• Tips for Presentations from COM Library Libguides
• Presentation Tips ( The DO-IT Center ) 
• Next: Tips for speaking in public >>
• Last Updated: Apr 11, 2024 10:12 AM
• URL: https://lit.libguides.com/presentations

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Crush Your Next Virtual Presentation

A little prep can go a long way.

While virtual communication platforms help keep remote teams connected, they’re not always the ideal venue for delivering engaging presentations. It’s difficult (or impossible) to read your audience’s nonverbal cues over video and audio — if you’ve lost them, you might not even realize it. You’re also up against the many distractions inherent to working from home. Delivering effective presentations over video requires a little extra preparation. Ask a few people you trust to help you out before and after the meeting by being ready to participate when called on and by giving you actionable feedback afterward. Learn about your audience in advance and build in a short, relevant personal story that will make them feel included. Above all, be concise and clear.

My coaching client, an engineer named Carlos, is a magnificent in-person storyteller. He talks with his hands and tells lengthy, animated stories replete with humorous metaphors and plot twists. His wit and warmth used to be received positively.

• GS Gia Storms is a leadership coach and member of The Boda Group. She facilitates team and executive coaching from Los Angeles.

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9 Presentation Aids to Use to Make Your Presentation Stand Out

Written by: Caleb Bruski

Looking for a way to make your presentation stand out from the crowd?

When it comes to presentations, your ultimate goal is to communicate clearly and effectively with your audience.

By adding visual aids to your presentations, your audience will more easily understand and connect with your ideas.

Throughout this article, we’re going to cover what presentation aids are, why you should consider using them plus nine different types of presentation aids to test.

Here’s a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What are presentation aids, why use presentation aids, 9 types of presentation aids.

Presentation aids, or sensory aids, are any additional resources used to enhance your speech. 

On a very basic level, a presentation is a bunch of words used to convey ideas to an audience. Presentation aids are additional devices, techniques, resources or materials used to enhance the presentation. 

For example, this four-step process model can be a great presentation aid to showcase a step-by-step guide to your audience.

Rather than just talking about the process, a diagram like this actually details it out, making it easier for your audience to understand.

Visual aids help clarify and contextualize your points for your audience.

Whether you deliver your presentation in person or over the web, the goal is to clearly communicate with your audience. Presentation aids help achieve this goal.

Visual aids also help a presenter stay on a predefined train of thought while presenting. 

The entire experience of presenting can be rather nerve-wracking. Studies show that one of the greatest phobias throughout the world  is public speaking. 

When our words fail us, a clear presentation aid can help fill in the gaps and help us be understood. 

Take this slide example. It can be a great way to walk an audience through features. Each bullet can be clicked to take viewers to a video that provides even more information.

Presentation aids help the presenter stay within an allotted set of time. 

For those of us who have a hard time sticking to the main points, visual presentation aids help us progress forward in our thought process and give a good presentation .

Here, we have a second illustration of a presentation aid — this time in the form of a timeline. Mapping out your content like this helps make it even more digestible and can help your audience learn and remember it.

A sense of authority and trust can also be established when using visual aids.

By delivering hard facts and data in a simple way, trust is established with the audience. The authority and expertise of the presenter is also established. 

Visual aids should help your audience understand the data in your presentation.

When used correctly, presentation aids increase the chance of receiving a positive response when making a call to action. 

In summary, presentation aids are useful for the presenter, the audience and all other parties involved. Best of all, using them is easy and effective.

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Ready to wow your audience with your next presentation? We’re here to help. In this list, you’ll find nine different types of presentation aids that you might consider using to help demonstrate your main points.

1. Charts and Graphs

Charts and graphs are a form of presentation aid used to visually compare statistics and figures. These are some of the most used forms of visual aids in the business world.

Listening to long strings of numbers can be a challenging task. Comparing long strings of numbers without reference can be near impossible. Overwhelmed with this type of data, most audience members will mentally check out.

Comparing simple shapes or lines is an easier task for most people. 

Consider adding a chart like the one below as a presentation aid for your audience.

A simple chart or graph will drastically help your audience comprehend numbers in a way that is easier to understand.

It’s important to select a chart or graph that helps exemplify your point. Not all charts can communicate with clarity the same information. Learn more in our guide on how to create a chart .

2. Handouts

Handouts are physical objects given to the audience that contain information related to the presentation. 

The greatest advantage of using a handout is the physical interaction your audience has with your presentation.

Your audience has the freedom to interact with these handouts during the presentation — they can touch, smell, read, etc., giving them an edge in actually retaining the information.

The more senses your audience uses during a presentation, the better. 

A handout also lets your audience revisit parts of your presentation that were not clear. This helps everyone stay on the same page.

A bonus to using handouts is that these objects don’t just magically disappear. Long after the presentation is over, the handout will still be around. Your audience will remember your presentation every time they see your handout.

3. Demonstration

Demonstrations are actions performed to exhibit or illustrate a point. The goal of a demonstration is to take an abstract point and anchor it in reality, as well as to ensure your audience comprehends a speaking point.

Demonstrations aren’t limited to just physical demonstrations. Demonstrations may also include allegorical stories or proofs used to prove a point. Sharing personal stories or case studies could be categorized as a demonstration. 

Here’s an example of a presentation slide with a demo video embedded. If you don’t have the resources to perform a live demonstration, using a tactic like this can be a great alternative.

To understand the full potential of demonstrations, think back to your old science teacher. A science teacher's job was to teach to a room filled with easily distracted children. 

Science is one of the most complex subjects to teach and the audience is a tough crowd. How did they do it?

With demonstrations! Or more specifically, with science experiments.

Physical demonstrations are some of the most memorable moments of an entire school year. 

The reason demonstrations are more memorable than a simple speech is because demonstrations invite more of your audience’s senses to take part in the demonstration. 

Not only do you hear the lesson, but you can see, touch, smell and sometimes even taste it as well. 

The audience is also involved when the demonstration is a personal story. When the audience hears the story, they imagine it. By recreating the scenario using their own imagination, the memory lasts longer.

Demonstrations are also powerful communication tools. They have the potential to make your presentation go from mediocre to  memorable. 

While powerful, demonstrations can work for or against you. Adding too many, too large or unrelated demonstrations can distract your audience from the actual topic. Ensure that your demonstrations are connected to and accentuate your main points.

4. Diagrams

A diagram is a visual graphic or sketch focused on presenting the inner workings or relations of a subject. A diagram is different from a basic sketch. While a sketch aims to accurately depict an object's shape, a diagram aims to explain and define its functions and relations. 

Diagrams give you the freedom to list, describe, explain and map out your subject matter in a way that is not limited to its physical form. 

While mixing a diagram and physical sketch together can be cool, it’s not necessary. Diagrams ought to be chosen based on their effectiveness in explaining the subject's construction and relation to other objects.

Diagrams help explain complex relations between objects without the need for physical properties. Diagrams are great to use when sketches, photographs and videos can not capture all the attributes of an object. 

Before settling on which diagram to use, it’s best to experiment with different types of diagrams. Your decision should rely upon which diagram will aid your audience the most.

Diagrams are also great for describing and defining things that do not have form. Instead of giving a long and complex definition that no one will remember, consider using a diagram. 

Diagrams can show how this new thing relates to something familiar to your audience. This will help your audience understand and remember complex portions of your presentation.

5. Video or Audio

Audio and video clips are presentation aids used to expand the dynamic range of input in your speech.

Your audience will find it easier to engage with your presentation when you diversify your method of delivery. 

An easy way to increase audiences’ sensory input is by transitioning from a simple speech into a video or audio clip.

Videos allow you to convey information in a fast and rehearsed manner. Professional camera work captures prearranged images, audio and speech. This means video is capable of conveying emotion and information more effectively than speech. 

For this reason, a short video clip may do a better job at summarizing the main points of a presentation than a speech alone. 

While the benefits of  video are high, there are also some potential problems. The most common issue with video usage in presentations being technical compatibility issues.

A smooth transition between speech and video is necessary for your presentation. 

Rough or elongated transitions can be a major distraction for your audience. If this happens, your audience may find it difficult to reinvest in your presentation.

To ensure smooth transitions, your presentation software must be capable of integrating videos clips directly into your presentation. 

It is important to have dependable presentation software .  By doing so, you’ll be able to transition between video clips and other presentation aids.

The transitioning issue is most noticeable at the end of a presentation. Especially when a speaker attempts to transition from a slide-show into a video clip. 

Consequently, many presentations do not have a strong and official close. Lacking a strong close leaves your audience without a clear understanding of what to do next. Check out this article to ensure you know how to end your presentation on a strong and impressionable note.

Quotations are a type of presentation aid that appeal to outside authority and expertise. Quoting others helps establish a positive rapport with your audience.

Many people fear quoting others makes them appear unoriginal.

The opposite is actually true. Quoting outside sources tends to drastically improve the overall appeal of your presentation.

Quoting others shows that you have listened to others on this subject. This makes the presenter appear as a well thought out and considerate listener. 

It’s recommended that you quote those who both agree and disagree with your conclusion. By doing so, you establish a sense of trust and expertise with your audience.

Quoting those who disagree with your conclusion shows that you have taken the time and effort to engage their thought process. 

Quoting those who agree with you shows your conclusion to be a recurring conclusion.

However, always give credit where credit is due. Not only is plagiarism immoral and possibly illegal, it also damages your personal reputation. This may destroy any trust you established with your audience. Check out this guide about plagiarism to learn more.

Maps are visual representations, generally two-dimensional diagrams, that show the relative position and orientation of something. 

Maps are powerful presentation aids capable of showing valuable information beyond basic geography. 

Because maps are a form of diagram, they can deliver valuable relational information. This is especially true when used in combination with animations or graphical overlays.

Proper presentation software will allow you to update your dataset for your map. The changes should immediately update the output of your map without having to manually manipulate the image.

Visme automatically generates these scalable maps and makes the process of customizing your map easy. With just a few clicks, you can generate and customize maps with your own datasets.

8. Photographs

Photographs are still images captured on a film or digital medium and are a powerful visual aid. When used correctly, photographs can add color and shape to the speech in your presentation.

The saying "a picture is worth a thousand words" is a true statement. A picture is priceless when it’s able to capture and accentuate a point relevant to your presentation.

Photographs are unique presentations aids that give you the power to make a window for your audience to look through. This allows your audience to see and experience particular aspects of your presentation.

While the color red can be described with many words, there’s an experiential gap. Once seen, you can experience the color red.

When a presentation is given, words can help describe an idea, but not experience the idea. Presentation images give you the possibility to close that visual experiential gap.

Even in a world that sells pocket-sized HD 4k 60fps video cameras, the photograph is still the visual aid of choice for most people.

While videos are powerful in their own right, photos give you the power to capture and highlight one particular moment. 

Photos can be less distracting than videos. Videos may have background noises or other distractions. Photographs let you capture and present one image without any distractions.

When presenting, it’s important for your main speaking points to be aided, not hindered, by the presentation aid. 

While planning out your presentation, consider using photographs more frequently than video. This will help your audience experience your presentations without distractions.

Images are also much cheaper and easier to professionally edit than their video counterparts. Capturing and editing a high-quality video may take hours, days or even months. A professional-looking photo can be captured with ease and edited in a matter of minutes. 

Or, you can take advantage of a free stock photo library like you get with Visme. This way, you can ensure your presentation photos are copyright protected and free to use.

9. Volunteers

Volunteers are people selected from the general population to participate in a demonstration. 

Using volunteers in demonstrations is one of the most effective presentation aids available. Using this tactic efficiently comes with all the advantages of a classic demonstration, and so much more.

Human interaction is hardwired into us. We tend to remember faces, body shapes, expressions and emotions. A demonstration with volunteers lets you instantly change the dynamic of the speech.

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Demonstrations with volunteers encourage audience interaction with your subject matter. 

When the audience sees a volunteer interact with your presentation, the barrier to entry is lowered — plus, it gives your audience the chance to become a volunteer that’s doing the interaction themselves.

This makes your subject more approachable and your call to action more likely to succeed.

Be sure your interactions with the volunteer are somewhere between professional and semi-professional. Most people are already afraid to be on stage. An unprofessional or condescending demeanor will only make things even more uncomfortable.

Ensure that your volunteer’s role has a strong connection to your main point. Like all good demonstrations, make sure it is contributing to your presentation. If a particular portion of the presentation is not related to the main point, your audience's mind may begin to wander. 

At the end of the demonstration, be sure to thank and dismiss your volunteers when they are done contributing. There is nothing more distracting for the audience than having an extra person nervously lurking around on stage. 

If done correctly, your audience will remember the demonstration done with volunteers and recall the driving points of your presentation. The volunteer will likely also remember the event for a longer period of time and may even share parts of your presentation with others.

Try Presentation Aids in Your Next Presentation

Creating and utilizing presentation aids can help your presentation go from acceptable to phenomenal. With proper physical and mental preparation, your presentation is sure to impress.

The best way to mentally prepare yourself for your presentation is to be physically prepared. 

Visme makes presentation preparation easy and takes all the guesswork out of the design process. Visme has thousands of high-quality templates for you to customize and choose from. We are certain that with the right tools, you can make an awe-inspiring presentation.

Create a free account and see why Visme is one of the best and easiest ways to create a stunning and engaging presentation.

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Guiding the Audience’s Attention to Key Points Using Visual Cues

During information-filled presentations, it can be challenging for the audience to focus on important points. Through visual cues, presenters can guide their audience’s attention to the most crucial information in their presentations .

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Through this blog, you will clearly understand how to use visual cues effectively to enhance your presentations and ensure your audience comprehends your message.

Understanding Visual Cues

Our brains are wired to pay attention to visual stimuli. They process visuals faster than text. Thus, using visual cues as design elements lets audiences quickly identify the most important parts of the presentation.

Visual cues are design elements that help the audience focus on specific parts of a presentation. They can take various forms, including color, size, scale, contrast, arrows, and pointers.

Identifying Key Points

Identifying the key points you want to emphasize is crucial to incorporate visual cues into your presentation accurately and effectively.

Start by deciding on your presentation’s purpose and audience. In doing so, you can determine relevant information to share. You can create a presentation outline, listing all information to achieve the presentation’s purpose.

Then, identify the most critical pieces of information your audience should take away after. These pieces of information are your primary, most valuable key points. Emphasize them using visual elements.

Types of Visual Cues

You can use different types of visual cues to guide your audience’s attention to the key points of your presentation. Here are some of the most effective ones:

Use color to create contrast and highlight critical information.

You can use bright colors to draw the audience’s attention to specific points and make them stand out from the rest of the content. However, use colors sparingly and avoid overusing them, as they can distract and overwhelm the audience.

Size and Scale

Emphasize information using various sizes and scales.

For example, making a headline larger than the rest of the text can help the audience identify it as a key point. Similarly, a larger font size for a call-to-action can encourage the audience to take action.

Contrast emphasizes and makes certain information stand out.

For example, using a bold font for important text can create contrast with the rest of the text, drawing the audience’s attention to it. However, use contrast judiciously to avoid overwhelming the audience.

Arrows and Pointers

Use arrows and pointers to direct the audience’s attention to specific presentation parts. They are useful when presenting complex data, such as charts and graphs.

Moreover, they can help guide the audience’s focus on data points and trends critical to the presentation.

Ensure that the arrows and pointers are clear and easy to follow for the audience to avoid becoming confused or losing focus.

Best Practices for Using Visual Cues

While visual cues can be a powerful tool for guiding your audience’s attention to key points in your presentation, you should use them appropriately. Here are some best practices for using them:

Use visual cues sparingly

Overusing visual cues leads to confusion and distracts the audience. Only use visual cues for the most critical information to avoid cluttering your presentation with too many visual elements.

Be consistent

Choose specific colors or font styles to represent your key points and use them consistently throughout your presentation. This will help the audience quickly recognize and understand the most important information.

Keep it simple

Visual cues should enhance the message, not distract from it. Therefore, keep your visual cues simple, easy to understand, and easy to follow to ensure the audience focuses on the key points.

Visual cues help you communicate your message effectively when used accurately and appropriately. Direct your audience’s focus to your presentation’s key points by following the guidelines in this blog.

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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Research-Based Presentation Design Guidelines

Effective multimedia design is based on what we know about cognitive psychology. If you use visual aids like PowerPoint in your course videos, read the tips below.

This guide leverages relevant cognitive psychology research (discussed in our other article " Multimedia Learning Principles ") to provide specific, evidence-based recommendations for designing and delivering effective presentations. But your PowerPoint deck is only one part of your "educational performance," which, broadly speaking, is a fusion of pictures, text, and spoken words. To maximize learners' engagement, retention, and transfer of the material, all three elements must be strategically deployed.

This guide relies heavily on Richard Mayer's Multimedia Learning and Stephen Kosslyn's Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations . Both authors apply similar foundations in cognitive psychology to generate best practices for designing effective multimedia learning materials.

We hope this guide will be particularly helpful to instructors creating lecture videos but should prove useful to those delivering synchronous or in-person presentations. 

The Short Version

Use images instead of text when possible., use high-resolution, royalty-free images., use no more than 4 bullets per slide., make objects appear only when mentioned., dim objects after they're discussed., draw attention to salient information., avoid using decorative images., when distributing, add alt text to images..

Based on his experiments investigating the efficacy of multimedia messages, Richard Mayer defines what he calls the Redundancy Principle: "People learn better from graphics and narration than from graphics, narration, and printed text" (118). Duplicative images and onscreen text lead to extraneous cognitive processing by learners both because they have more to look at onscreen and because they'll spend unconscious effort trying to compare what they're hearing and what they're seeing.

So what comes from Mayer appears to be a suggestion to use either an image OR words, but not both (though labels are fine if they're important). But we also know from neurological research that images and words end up getting encoded in different places in the brain, and that encoding imagery uses less cognitive effort than encoding words (Grady et al, 2706). (This is probably an evolutionary phenomenon, given the importance of retaining visual information in one's immediate environment.) So in some ways, research has proved that a picture really can be worth a thousand words.

What this boils down to is if you have an image that can represent your material, use that image exclusively on your slide and remove any text that might accompany it unless it's necessary for your students' understanding. It'll be "stickier" in the students' minds.

The bottom line: If an image can represent your slide content, use it exclusively on your slide without any onscreen text.

When using images, try to find the highest resolution you can. "Resolution" refers to the number of pixels that comprise the image. The more pixels there are, the more quality - and the greater the file size.

You can always shrink an image without reducing its quality, but don't increase its size over 100% or the original. If you do, the quality of the image will visibly decrease as it pixelates, which can either make it more difficult to understand or even unconsciously communicate "low quality" to your viewers!

In addition, when recording videos you should be particularly careful about using copyrighted images in your visual aids. While most course materials aren't public, Fair Use doesn't provide instructors with blanket protection from infringement and it's possible your video could get out. Try to use royalty-free image sites (such as Pixabay) to find an image that could work for you. You could also leverage the surprisingly robust features of your presentation software to design your own images, even by piecing together shapes. (Note that all of the imagery in this article was created using royalty-free images and PowerPoint.)

If it's truly necessary to use a copyrighted image in your slide, you should attempt to contact the publisher to obtain the appropriate permissions. If you find images under a Creative Commons license, be sure to abide by the license and cite appropriately.

The bottom line : Use high-resolution images if possible, and don't enlarge them above 100% of their original size. Use royalty-free imagery, attribute appropriately, or create your own images if needed.

If you've ever suffered from "Death by PowerPoint," you've probably experienced slides crammed full of text: sub-sub-bullets, complete sentences, entire paragraphs, or worse. This is most often the result of instructors using visual presentations as memory aids rather than as instructional tools for learners. We've all heard about the value of taking a student-centered approach to pedagogy; presentation design can embody that methodology.

With respect to determining how much text is appropriate, there are several cognitive psychology principles at work. As we discussed in our Multimedia Learning Principles article, we have two channels for processing a multimedia message. When presented with a large amount of text, the visual channel is oversaturated, and learners' verbal channels struggle to attend effectively to your words as they try to read what's on screen. They also spend cognitive effort comparing the printed and spoken words.

Also in our article on Multimedia Learning Principles, we discussed what occurs during active processing as well as the various types of cognitive load that learners experience. Given that active learning first necessitates the selection of relevant information from an instructional message, providing succinct text will help reduce students' germane load since you're doing some of the selection work for them.

So now that we know why less text is important, is it possible to quantify a recommendation?

A variety of studies have shown that humans can reliably retain 4 concepts in working memory - the so-called "rule of four." The brain can "chunk" information to improve retention, however, so each of these 4 concepts can have up to 4 component pieces of information.

To see the rule of four and chunking principles in effect, check out the video below.

So - we can retain information better when there are four or fewer units, and using recognizable groupings of more than four units helps to improve retention. With all of this in mind, a good rule of thumb is to try to restrict yourself to four or fewer bullets per slide, with four or fewer units of information contained within each bullet.

One way to quantify these "units" of information is to count the number of verbs and nouns (Kosslyn, 77). For example, the phrase "Use four bullets per slide" has 3 units of information: "use," "bullets," and "slide."

Another way to think about this: just use less text in your slides. It may not always be possible, but can be an important goal for which to strive, especially if it helps you break your presentation into more slides. Ultimately, though, remember that your visual aid is intended for your students - not to help you remember what you need to discuss. If possible (or if necessary), use your presentation software's "notes" feature to make sure you don't forget to discuss anything.

Remember what we discussed earlier, though: images tend to be "stickier" than words in long-term memory. If you can find a meaningful image that can replace some or all of the text on your slide, use that instead (using labels as needed, of course).

The bottom line : Try to use four or fewer bullets on a slide, each with four or fewer concepts. Favor images over text whenever appropriate.

Mayer's multimedia messaging experiments led him to what he termed the Temporal Contiguity Principle: "Students learn better when corresponding words and pictures are presented simultaneously rather than successively" (153). Mayer discusses this principle largely in the context of whether to present narration after or during a corresponding animation. While common sense might suggest that encountering the information twice in succession (in two different forms) would lead to better transfer and retention, it was instead when the narration and animation were presented simultaneously.

Now, chances are that you're not planning on narrating over a series of silent animated movies as your presentation - but it's important to remember that presentation software is, in and of itself, a kind of animation tool. Moving to a new slide is essentially a simple animation.

But in the context of the Temporal Contiguity Principle, think about a learner arriving on a slide that already has all of its visual content present at the start. With so much information for your learners to look at, you risk cognitive overload as they read the entire slide - including all the parts that may not yet be relevant or comprehensible - while also trying to process your spoken words.

Building your bullets and images one at a time provides visual cues to your learners about where you are in the presentation and what's relevant to the current moment of knowledge construction. Making clear what specific visual elements are related to what's being discussed maximizes your learners' ability to integrate what they see and what they hear simultaneously.

So, add simple animations to your slides. Leverage build-ins or entrance effects to have objects appear on your slide only when you mention them - bullets, images, graphs, shapes - anything. Stick to subtle effects like fade-ins or even just appearing unless a particular animation offers additional impact to your message.

The bottom line : Make objects appear only when you discuss them.

As we discussed earlier, Mayer's Temporal Contiguity Principle implies that we should make information appear only when mentioned. Well, the converse is true as well: information that's already been discussed should be visually de-emphasized. In reinforcing where exactly you are within the visual information on your slide, you're reducing your learners' cognitive load by encouraging them to focus their efforts on a smaller set of visual information while also maintaining the conceptual connection with the previous information.

In his book providing detailed presentation design guidelines based on a similar set of cognitive psychology principles as Mayer, Stephen Kosslyn identifies seven high-level principles, one of which is the Principle of Salience: "Attention is drawn to large perceptible differences" (7). Given that our brains are wired to notice strong differences in contrast (such as this bold text ), de-emphasizing past information provides a cue to learners that you're moving on to other visual information on the slide and helps direct their attention appropriately.

You can de-emphasize objects onscreen by adding an "emphasis" (PowerPoint) or "action" (Keynote) animation to a bullet, such as reducing the opacity of the object to 25% (or increasing its transparency to 75%). Add the animation at the same time a new object appears.

The bottom line : Visually de-emphasize items that have already been discussed.

The Signaling Principle indicates that "People learn better when cues that highlight the organization of the essential material are added" (Mayer, 108). These cues, Mayer writes, "are intended to guide learners' attention to essential material and to guide learners' organization of the essential material into a coherent structure" (117). Leveraging what we discussed in our article about multimedia learning , signaling can reduce extraneous load, foster germane load, and assist with the selection and organization of materials that must occur during active learning.

While these cues can be verbal (such as explicitly stating where you are in your presentation based on an outline you presented at the start) the visual cues within your presentation play an extremely strong role in facilitating your students' understanding. For example, if you present a complex graph, do something either when designing your presentation (e.g. add arrows, labels, zoom in, etc.) or during your presentation (e.g. use your mouse as a pointer) to draw your learners' attention to the most important or relevant pieces of information.

While making objects appear and dim at the appropriate times highlights salient information as well, for more complex images it's important to draw learners' attention to the most relevant parts. As is often the case in effective presentation design, this helps reduce learners' extraneous load when presented with a surfeit of visual information.

The bottom line : design your slides with arrows, circles, or other visual cues that draw viewers' attention to particularly important details. Failing that, leverage pointers or other indicators during your recording.

Richard Mayer identifies three main categories of images that are helpful to learners: representational images, which portray an individual object; organizational images, which illustrate relationships between objects (or between parts of an object); and explanative images, which illustrate how a system works (236).

Decorative images, on the other hand, are "illustrations that are intended to interest the reader but that do not enhance the message of the passage" (Mayer, 236). They distract students from learning goals, add to their extraneous load, and squander their limited cognitive resources.

Now, on the surface, it may seem like adding some decorative imagery to your more text-heavy slides might be a good thing, to give them some visual interest and foster a little more engagement with your presentation. As Mayer points out, this is arousal theory: "the idea that students learn better when they are emotionally aroused by the material" (93). Unfortunately, decorative images end up becoming "seductive illustrations": images added solely to add some visual interest. Unfortunately research has confirmed that these details are retained better than the presentation's central points (Mayer, 97).

So, if an image - indeed, if any content - doesn't directly support the completion of your students' learning objectives, don't include it. While we do recommend using images instead of text when possible as well as using less text overall, don't include imagery for imagery's sake.

Remember - an effective multimedia message should be designed to create the conditions for maximal learning. Some of your slides may end up being less visually interesting, but especially when paired with our other tips, you'll be helping your learners spend their cognitive resources more effectively.

The bottom line : Don't add images that don't directly support your students' learning.

Given how deleterious decorative imagery can be to our cognitive resources, all the images you've included in your presentation should support your students' learning. If there are students who can't perceive that visual content, however, their learning is compromised compared to their classmates.

If you intend to distribute your presentation file digitally (for example, uploading it to your LMS for students to download), you should ensure that all the images included in the presentation have what's called "alt text": text-based metadata embedded into the image that displays onscreen when the image fails to load and that describes it for screen reader software. These image descriptions are essential in ensuring that your materials are accessible to learners with visual disabilities.

Adding alt text within many applications is often just a matter of right-clicking an image, clicking the appropriate menu option, and typing in a description. A good alt tag should be specific and concise. And while it should communicate the relevant part(s) of the image, it shouldn't require the learner to listen to a lengthy description.

The bottom line : Add alt tags to all images in presentations you intend to distribute digitally.

PowerPoint shouldn't be vilified or glorified. Presentation software is just a tool, and it could be used effectively or poorly to communicate a message. Kosslyn sums it up well in his book Clear and to the Point : "PowerPoint presentations can help people understand by making both memory and processing easier for them" (12).

It is true that presentations designed this way require more effort to produce. If you're struggling to devote the time needed in pre-production to make your slides more pedagogically effective, some low-hanging fruit you can bite off (so to speak) is to use tools during your presentation to draw your students' attention, such as turning your mouse cursor into a laser pointer. Let Kosslyn's principles of Salience and Discriminability remind you that "attention is drawn to large perceptible differences," and those differences "must differ by a large enough proportion or they will not be distinguished" (7-8).

It's important to note that if you abide by these research-based best practices, it's likely that your presentation won't work as effectively as a standalone artifact. It's not meant to. Your slide deck is part of a larger presentation that includes pictures, text, and spoken words, all employed strategically to maximize learning. If it's important that your presentation be legible on its own, consider developing an alternate version.

Fiorella, L., Stull, A. T., Kuhlmann, S., & Mayer, R. E. (2019). Instructor presence in video lectures: The role of dynamic drawings, eye contact, and instructor visibility. Journal of Educational Psychology , 111(7), 1162–1171. https://doi.org/10.1037/edu0000325

Grady, C. L., McIntosh, A. R., Rajah, M. N., & Craik, F. I. M. (1998). Neural correlates of the episodic encoding of pictures and words. Proc. Natl. Acad. Sci . USA, 95, 2703–2708.

Kosslyn, S. (2007). Clear and to the point: 8 psychological principles for compelling PowerPoint presentations . New York: Oxford University Press.

Mayer, R. E. (2009). Multimedia learning (2nd ed.). Cambridge, England: Cambridge University Press.

Interested in consulting with a member of the Multimedia Services team? Contact us at [email protected] .

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Presentations: Cues

Some students require help staying focused and on task. Cues are concrete reminders to do something or attend to something. Two of the most commonly used cues are:

• Highlighting key words or phrases. For example, in a set of directions that askthe students to complete addition problems, highlight the addition sign.
• Symbol cues. For example, write or draw cues such as arrows (e.g., indicating anew problem) and stop signs (signaling the end) on the response form or testbooklet to remind the student to do something.
• Review the test booklet and form.
• Select only those terms and phrases that will trulyhelp the student stay focused and on task.
• Highlight those terms and phrases.
• It is important to use only those cues that the student needs.
• To prevent clutter ormistakes, make a copy of the test booklet page and experiment before marking thefinal version.
• One variation of the technique is to have the student follow along as you read thedirections and highlight the important words or phrases. This variation helps ensurethat the student understands the purpose of the highlighting.
• On tests that ask students to match a word to a definition, students can underline or highlight the wordas a way to stay focused.

Before marking anything, it is a good idea to identify any special considerations. Forexample, if the answer form is computer readable, any stray markings may interferewith scoring. In such cases, the teacher may need to transfer the student's answers toanother form, an accommodation that may require additional sign-offs or specificprocedures.

In addition, keep in mind that this accommodation may be perceived as giving thestudent the answer. To avoid inadvertently selecting cues that coach the student,have another adult review them prior to sharing with the student.

Excerpted from Assessment Accommodations Toolkit .

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