mba essay examples goals

20 Great MBA Application Essay Samples (With Links)

With elite business schools like Harvard and Stanford boasting acceptance rates as low as 10% and 6% respectively, every aspect of your application counts. While GPA and GMAT scores matter, your essay can be a game-changer. Recognizing its weight, we’ve gathered top-notch MBA essay samples, endorsed by admission committees from premier institutions. Dive in and let’s craft that standout application!

What is an MBA Application Essay?

What admission committee look for in an mba essay.

If you want to learn more, here is the complete guide on how admission committees process MBA applications.

20 Great MBA Applications Essays Samples

Now you have known that what makes a great MBA admission essay, the next step is to write one for yourself. Before writing, check out this list of expert-vetted MBA application essays that secured admissions to top-rated business schools in the world. Admission consultants have shared these samples and they can be helpful if you read and analyze them carefully. If you’re completely unsure about how to get started, there are also custom essay writing services that can help you structure your essay with the help of professional editors.

Sample 1: Leadership-focused MBA application essay

Sample 2: self-focused mba application essay .

If you are asked to write about your strengths, weaknesses, aims, and goals in your application essay, this sample will help you. The applicant who wrote this got accepted to the INSEAD business school. It doesn’t merely describe her strengths and weaknesses, but it presents a complete picture of herself as a person. It highlighted the events and incidents that shaped her personality.

Sample 3: Life-hardships-focused MBA application essay

If you want to explain your life’s hardships and the events that turned you into an ambitious person, this sample is for you. In this application essay, the candidate has defined three phases of his life and how he survived through each adversity. He beautifully explained why the MBA program is important to his future.

Sample 4: Continuous growth and learning-focused MBA application essay

Sample 5: best mba application essay for low scorers.

Have a low GPA? What would you write about academics in an MBA essay to convince the admission committee? Do not overthink! MBA essay is not all about high achievements and sterling background. It is also an opportunity to atone for your past mistakes. This MBA essay was written by a student who obtained very low academic grades, yet got admitted to her desired business school. Her turning point? A powerful application essay.

Sample 6: A guitarist’s application essay for the MBA program

Sample 7: an engineer’s essay for mba application, sample 8: harvard business school mba essay, sample 9: wharton business school mba essay, sample 10: columbia business school mba essay, sample 11: stanford graduate school of business mba essay, sample 12: university of california business school mba essay.

This sample was taken from a pool of successful MBA application essays submitted to the University of California business school. Read it carefully and analyze its structure, words, and substance before you compose your own fantastic MBA essay.

Sample 13: University of OXFORD business school MBA essay

Sample 14: london business school mba essay, sample 15: a goal-oriented mba application essay.

Sometimes the MBA admission portal may demand an essay specifically focused on your future goals. In such a case, you must be very sure about yourself and must convey your goals and future directions based on your experiences and planning. Check out this sample to get an idea of how a successful candidate writes about personal goals.

Sample 16: Executive MBA essay

Sample 17: mba video essay, sample 18: short-answer-based mba application essay.

Some business schools require candidates to respond to short questions to get insights into their personalities and suitability for the MBA program. More or less, most of the questions revolve around the same theme. The key to success is to grasp the intention of the admission committee behind the questions and to stick to your identity . These successful answers submitted to the Tepper School of Business will help you in formulating your answers.

Sample 19: MIT Sloan School of Management

Sample 20:  michigan ross school of business mba program, what should be included in the mba application essay, what makes a great mba application essay.

Do you want more tips? Here is a complete guide to writing a compelling MBA application essay.

Rafal Reyzer

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here , and don't miss out on my AI Marketing Mastery online course.

How to Write a Perfect MBA Goals Essay

May 5, 2023

What are goals?

Can i keep my goals vague, what do clear, detailed goals look like, an interview-winning formula, past experience, future goals, present mba, answer the question.

• Get expert help

UPDATE: This article was originally posted on July 10, 2018. It has been updated with new information and tips below. 

It’s not always phrased the same way, but each school is asking for the same thing: your goals essay . 

Your response must be a personal statement that describes much more than just your short- and long-term goals (though they are, of course, the key to the whole essay). Crafting a compelling goals essay that lands you an interview means giving context to your goals and showing that you’ve thought through them enough to be specific and realistic.

In other words, a good goals essay will include both your short- and long-term goals as well as the context and motivation for having those goals, past experience you have in the field to support your plans (and ideally, some storytelling !), as well as the impact you envision making in those positions. 

As you can see – goals alone are not enough. You will need to support them with other elements to convince the admissions committee to accept you into their program. To help you understand how to craft a convincing goals essay, we’ve compiled some of our best tips below.

While it may seem obvious, let’s start at the beginning: what are goals in terms of your MBA essay ?

Goals are what you imagine becoming as a future professional. Your short-term goal is what you imagine becoming immediately after earning your MBA from your dream program. Your long-term goal is the eventual position you hope to achieve in your field (this could be anything from 5-10 years to where you see yourself at the end of your career). 

This means that your own vision of your future career path must be crystal clear since no elite business school will admit candidates who do not state clear, well-argued goals . After all, why should the admissions committee grant you a precious spot in their program if you cannot show them exactly how you plan to use it?

Let me repeat that just to be sure: your essay must state clear, detailed short- and long-term goals. 

You may be tempted to keep your goals vague to allow for the many possibilities available to you in the future. After all, how can you be sure that you will still want your current desired position after 15 years? Sometimes, we even see candidates who would prefer to argue that they just don’t know what their goals are and instead hope that business school will help them figure that out.

Neither of these strategies will land you a spot in a top-tier MBA program. The admissions committee knows that things change and that your goals may change, too. But they want to see that you have thought clearly about how to translate your passions and dedications into a plan, and for this, specificity is key. They particularly want to see, as of now, what you plan to do with your MBA so they know you will use it wisely.

Chicago Booth, for example, explicitly states the need for clear goals when outlining who they are looking for when analyzing applications:

Arguing that you hope that an MBA will point you in the right direction long-term is also not the solution. Remember, the one thing that all programs ask is about your goals. Revealing that you have no idea will get your essay – and your candidacy – set aside.

So, no, you cannot keep your goals vague in a winning MBA admissions essay.

The key to a good goals statement is clarity and detail. Failing to provide this can leave the reader feeling like they do not fully understand your goals – and that you don’t, either. 

Avoid vague goals like, “I want to work for a Fortune 500 company,” because who doesn’t? According to a Bentley University admissions team member , it’s much more effective to do your market research and choose a specific organization you’d like to work for because they are particularly innovative, socially responsible, etc. Be sure to show why you are aiming for the role and organization in your statement, not just what . 

Furthermore, your chosen goals demonstrate your “career risk” to the admissions committee. In other words, they show the admissions officers how likely you are to succeed in the future and how well their program can set you up for success. 

If your goals are vague, they will not be able to determine your career risk and your application will likely be rejected.

For example, in her first draft, one of our clients initially wrote:

 “My goal is to increase sustainability in major Brazilian companies.” 

However, there are some key elements missing in her statement. Who does she plan on working for and in what field? What kinds of sustainability? What kinds of companies does she aim to do this for? All of these things leave the reader wondering if the candidate actually knows what she wants to do in the future.

In a good goals statement, however, all of these questions will be clear. Take a look at how the candidate’s long-term goal developed by the end of the editing process with our team :

“In the long-term, I hope to become a principal at BCG who focuses on emphasizing sustainable solutions by promoting renewable energy in consumer goods companies across Brazil. In this position, I can not only help companies become more sustainable but reinforce this mindset among BCG teams in order to increase widespread environmental awareness in business.”

Not only is her long-term goal clear but she also details a plan to manifest this goal. Specifically, she names the position and company she hopes to work for as well as how she plans to focus on sustainability in that position.

In other words, by adding detail, you also add clarity to your MBA goals.

If nothing else, you must be specific enough to name both the position you hope to hold in the future as well as the company (or an example of the type of company) you plan on working for. If your goals do not feature these elements, I can tell you right now: they are not specific enough.

Looking for example goals essays to help you start writing? Our MBA Resource Center has dozens of successful sample essays, in addition to all types of essays from countless schools, brainstorm guides, resume templates, interview mocks and answer models, and much more. Find out more about your one-stop shop for MBA application success here .

If you’re still not quite sure what you want to do post-MBA, you may want to consider career coaching before endeavoring to write a convincing goals essay. 

Assuming you have some rock-solid goals in place, let’s get started!

Try to think of the MBA goals essay as a story. The important components of the story are your past, present, and future and how they all connect. Specifically, how they connect should look like this:

Past Experience + Present MBA = Future Professional Goals

Your story should flow well between these components, building upon each of them and creating a unified narrative. However, that narrative shouldn’t follow a ‘past, present, future’ sequence at all since it’s difficult to explain why a particular program is perfect for you if you haven’t stated your goals yet. 

Instead, go with a ‘past, future, present’ format . This means talking about the skills, strengths, and lessons learned you’ve accumulated, showing how all of this has led you to decide on your short- and long-term goals, and then putting it all into the context of the MBA you’re applying to (including how the program complements your previous experience and fills in gaps before you are prepared to achieve your goals). Organizing your essay in this way will provide clarity and a pleasing flow to the information.

Now let’s look at what each section should include.

Whether the question asks for it or not, a little bit about your work history is important to include in this essay. It gives context to your goals, proof that you have relevant experience and motivations related to your goals , and sets up the argument for why you’re applying for that specific MBA – a crucial aspect of your MBA goals essay. Bonus points if it also sets up the type of impact you envision for your goals.

If the question does ask about your career progress to date, keep in mind the information the admissions counselors already have. The goal here is not to list every achievement you’ve made (they can see that on your resume) but to give brief, strong examples of an accomplished career, especially focusing on achievements that relate to your future goals . 

For example, though you may have had a highly successful marketing internship but have since forged a career in M&A, you may want to leave your marketing achievements out of your goals essay to focus on more relevant information.

Picking and choosing relevant experiences also helps emphasize storytelling , an element our editors highly recommend incorporating into all of your MBA admissions essays. By formatting your experiences into stories , you can connect more easily with your reader, help them remember your application better, and help keep your reader engaged in your tale. 

A good story doesn’t talk about your evolution at a major company over five years. Instead, a good story focuses on a specific problem you had while at that company, what you did to solve that particular problem, and what you learned from the experience. 

If you want to make sure you are choosing your stories wisely, be sure to check out our blog post on this topic. 

Nonetheless, not everyone has a perfectly linear path where each step logically leads to the next. Your work history might look disjointed on paper, but the key is to emphasize growth and highlight your capabilities. All of this needs to add up to the next section: your future goals .

Your essay revolves around your short- and long-term goals, which means you need to think through these two things more than anything else. 

At the same time, everything in your essay should be connected. It is important that you explain the relationship between all the lessons you learned along your career journey and your future – how has your past prepared and inspired you for your future?

As mentioned above, you should almost always include both short- and long-term goals in this part of your essay. Each of these elements should include your desired role, company/organization (or at least what kind), key actions and achievements, and ideal impact.

We highly suggest you take a look at other successful essay responses before you begin writing. 

Our MBA Resource Center has dozens of past successful essays for these prompts – and many more! – and detailed brainstorming worksheets to help you plan out an essay that gets you into your top-choice MBA. 

Our library also includes guides for all top global MBA programs, interview tips and mocks, CV templates, and recommendation letter guides. Click to join !

This is your chance to really sell yourself to the admissions committee – why is their school the very best for your specific needs?

You have proven you have experience and knowledge, and the goals that resulted from your skills gained and lessons learned. Now you need to show that this program can give you everything you need to reach those goals. Specific classes, the school’s non-academic offerings, and school culture can all be referenced to support your argument that this program is the very best (or only) way to build the skills you need to reach your goals. 

While some schools, like MIT , like their candidates to rely on general, school-specific arguments, most others want to know what specific opportunities you will take advantage of on their campus.

Here are some good examples of specific opportunities:

“I want to take advantage of the class Leadership in Small Businesses to gain an international perspective of how family-run business decisions are made, since my previous experience has been entirely with major companies.”

“Through the Education Club, I will further engage in the community to enhance my knowledge of the educational landscape.”

“Additionally, CBS’ Global Immersion class will allow me to learn in-depth international business practices, especially by meeting with business executives and government officials.”

As you can see, these statements not only make it clear what you want to do at the school but also why you want to do it. By showing how each of these opportunities will help you grow, you can argue more effectively the school’s essential role in helping you reach your post-MBA goals.

There are many ways to achieve this: arguments relating to specific professors, values that the school holds in particular regard, or even connections to alumni are often good bets here. Columbia Business School , for example, feels it is important that candidates feel a connection to their prime location in New York City.

Whatever arguments you choose, make sure they are specific to the school and, like all other parts of your essay, detailed.

In general, we suggest using “The Rule of Thirds” when writing a goals essay. Though this does not apply to all essays and all profiles, a good rule of thumb is to devote ⅓ of your essay to the past, ⅓ of your essay to the future, and ⅓ of your essay to the present. 

The above formula is a great way to make sure you include the crucial information in every goals essay, no matter the school. Of course, it’s also important to read each specific school’s question carefully and make sure you’re answering it relevantly. 

Though many candidates want to reuse content from other schools to save time, our experience guiding 98.9% of our clients to receive at least one admissions offer proves this can be a costly mistake. 

For example, Wharton has long asked a question asking candidates for an essay to discuss their career objectives. 

INSEAD, on the other hand, asks applicants to get straight to the point, sensible advice considering how much space the school’s nearly 10 essays gives candidates to introduce themselves:

For that reason, carefully consider how the school is asking you to position your goals and make sure your essay answers this question. 

Other elements that don’t directly answer the question should at least support your main point. Don’t gloss over questions that deviate slightly from the norm – if the application asks why you’re applying now or what you will contribute to the school, incorporate those aspects into the story, but keep things unified.

It is paramount that you don’t cave to the pressure of making your essay ‘meaningful’ and choose goals that you think the admissions committee wants to hear. 

Gradschool.com states that “success on this MBA application essay has nothing to do with manufacturing a statement of purpose that is engineered to hit the admissions committees’ hot buttons.” Keep in mind that this group has read thousands of essays, and can easily tell the difference between “a career vision that has integrity and one that is simply engineered for effect.”

When writing about your goals, your passion needs to shine through. This means writing about something more impactful than climbing the corporate ladder or making tons of money, but it also means being honest and sincere about your vision for your future. Here too, storytelling can be a great way to emphasize both authenticity and passion in your MBA admissions essay .

Show cause and effect

A logical progression of thought needs to be present throughout your entire essay so that the admissions officer can see how your past experiences have shaped your future goals and why you now need an MBA at that school to achieve them.

Cause and effect comes into play even more when talking about your short- and long-term goals. Make sure that what you hope to achieve in the few years post-MBA can realistically lead to what you are aiming for long term . If the two seem slightly disjointed at first glance, you might just have a little more work ahead of you to show the relationship between them. If you can’t find a connection between the two, you may want to take a step back and reflect more in-depth about your post-MBA plans. 

One helpful way of successfully illustrating this cause-and-effect connection is by talking to an MBA consultant about your career path. The key is simply communicating your past and future well – something that we here at Ellin Lolis Consulting can also help you with. 

Make sure your goals essay stands out from the crowd

Standing out as a prime candidate to admissions counselors means writing a goals essay with clarity and purpose, showing that you are informed and visionary enough to see your goals through. If you follow the above format and tips, you will likely be on a path to achieving your next goal: landing an interview with your top choice MBA program.

However, crafting a goals essay that convinces the world’s toughest admissions committees that you deserve a place in their program can often be a daunting task. 

That’s why many candidates turn to us to help put our 98.9% acceptance rate and personalized approach to work for them . 

Not only can we help you develop a strong personal brand and identify the achievements that will best reinforce your brand but our expert team of editors can also ensure you’re able to turn ideas into essays that cut through the noise and help the admissions committee connect with you and your ideas.

As our client (and Columbia admit) Elisa H. said,  “Ellin Lolis MBA Consulting helped me clarify my goals for the future and communicate those ideas effectively in my various essays. I’m confident that their editing suggestions helped me present myself as the best candidate I could be, which led to acceptances at every school to which I applied.

I would highly recommend Ellin Lolis as they were fantastic at helping me flesh out ideas I had in my head in a way that would make the most impact with an admissions committee.”

Want to put the Ellin Lolis Advantage to work for your admissions essays? Find out more about our team of expert MBA essay editors here .

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted July 4, 2024

Featuring Matt P.

Planning Your MBA Application

Starting friday, september 6.

12:00 AM UTC · 45 minutes

Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps the most important part of the business school application. Every other part of the application — your GPA, your test scores, your letters of recommendation — is quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the MBA essay writing process like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First things first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself at least three months to write your MBA admission essays. That should allow you enough time to draft, write, and edit. For more information on timing your entire business school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of an MBA application essay is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you to do that.

Which begs the question — how do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing MBA essays — it's a great deal harder to write when you have no guidance or guardrails. With these essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

If you want to learn more about how to master the STAR Method, read our article How to Nail “Tell Me About a Time…” Interview Questions .

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going.

Pro tip: If it’s making you cry, it will make them cry.

Another good rule of thumb is to put something real and true on the table. Admissions officers have to read thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest.

If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but always err on the side of being open and authentic.

The very worst thing you can do is be overly cautious and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays and then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork that business schools are looking for.

Here are a few examples of previous personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Another Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays we've seen before:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will be behavioral in the sense that they’ll ask you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders).

Here are a few examples of behavioral/other essays from the past:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2024)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

• Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (300 words)
• Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (250 words)
• Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (250 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

• What matters to you most, and why? (650 words)
• Why Stanford? (400 words)

Read: What Matters Most When Writing the GSB Essays.

• How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)
• Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

• Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)
• Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a co-curricular program designed to provide students with the skills and strategies needed to develop as inclusive leaders. Through various resources and programming, students explore and reflect on the following five inclusive leadership skills: Mitigating Bias and Prejudice; Managing Intercultural Dialogue; Addressing Systemic Inequity; Understanding Identity and Perspective Taking; and Creating an Inclusive Environment. Describe a time or situation when you had the need to utilize one of these five skills, and tell us the actions you took and the outcome. (250 words)
• Essay 3: We believe Columbia Business School is a special place with a collaborative learning environment in which students feel a sense of belonging, agency, and partnership--academically, culturally, and professionally. How would you co-create your optimal MBA experience at CBS? Please be specific. (250 words)

If you’re looking for more tips on the CBS essays, read our Guide to the Columbia Business School Essays .

5. Chicago Booth

• How will a Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)
• An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

*Pro tip: Some essay questions such as these will say “no maximum.” While it’s certainly a good thing that you’re allowed to write more, keep in mind to never write too much. Our rule of thumb for things like this is to never go over 200 words past the “minimum” count.

Read more at A Guide to the Booth Essays .

6. Northwestern Kellogg

• Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here. (450 words)
• Kellogg leaders are primed to tackle challenges everywhere, from the boardroom to their neighborhoods. Describe a specific professional experience where you had to make a difficult decision. Reflecting on this experience, identify the values that guided your decision-making process and how it impacted your leadership style. (450 words)

For more on Kellogg’s essays, read How to Nail Your Kellogg MBA Application Essays .

7. MIT Sloan

MIT Sloan doesn’t use traditional essay prompts; instead, applicants are required to submit a cover letter, video, and short answer questions, as well as the other traditional application materials.

Cover Letter

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Video Question 1

Introduce yourself to your future classmates. Here’s your chance to put a face with a name, let your personality shine through, be conversational, be yourself. We can’t wait to meet you!

Videos should adhere to the following guidelines:

• No more than 1 minute (60 second) in length
• Single take (no editing)
• Speaking directly to the camera
• Do not include background music or subtitles

Note: While we ask you to introduce yourself to your future classmates in this video, the video will not be shared beyond the admissions committee and is for use in the application process only.

Video Question 2

All MBA applicants will be prompted to respond to a randomly generated, open-ended question. The question is designed to help us get to know you better; to see how you express yourself and to assess fit with the MIT Sloan culture. It does not require prior preparation.

Video Essay 2 is part of your required application materials and will appear as a page within the application, once the other parts of your application are completed. Applicants are given 5 seconds to prepare for a 60-second response.

Short Answer Question

How has the world you come from shaped who you are today? For example, your family, culture, community, all help to shape aspects of your life experiences and perspective. Please use this opportunity to share more about your background. (250 words)

For top-notch advice on the MIT Sloan question prompts, read our articles Expert Guide to the MIT Sloan Short Answer Question and MIT Sloan Video Statement: Overview, Advice, & Common Mistakes .

How to Start Writing Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward .

Why do you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start all of your writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out, it can be intimidating and anxiety-producing. The trick is to simply put anything down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you write a successful MBA essay, here are a few more tips and tricks:

Take Breaks

When you hit the wall — and you will hit the wall — stop and take a breather. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essay coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way.

Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions.

It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon-neutral energy production.

After getting an MBA, I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed-loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like-minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth.

My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. The University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up and covers topics such as building an initial accounting infrastructure. I understand that the execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency.

Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader, I hope to foster an environment which promotes happiness and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers, and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program, I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Connect with an Expert for all your MBA Essay Questions

We know that a lot goes into the process of MBA essay writing. Research, planning, and execution all are major stages that take a lot of time. If you’re looking to fast-track your essay writing process while still blowing away the admission committee, try looking at some of our all-star MBA admissions consultants . We have a wide array of experts ready to give you as much help with MBA essays as you need, just check out some of our top-rated coaches below!

FAQs for Writing Your MBA Essay

What is the most important aspect of an MBA essay that admissions committees are looking for?

• The most crucial aspect of an MBA essay is authenticity. Admissions committees want to see the real you, so be honest and genuine in your responses. Highlight your unique experiences, values, and aspirations to stand out.

How long should my MBA essay be?

• The length of your MBA essay will depend on the specific prompts and guidelines provided by each school. Generally, essays range from 500 to 1,000 words. Always adhere to the word limit specified in the prompt. In the event that there’s no limit, we recommend floating within 200-300 words of whatever posted word count there is.

Can I use the same essay for multiple MBA applications?

• You can use similar content, but it’s essential to edit each essay to be about the specific school and prompt. Schools are looking for personalized responses that demonstrate your understanding of their program and how it aligns with your goals.

How do I figure out what to write about?

• Select experiences that showcase your leadership, problem-solving skills, and personal growth. Focus on stories that highlight your unique qualities and align with the values and culture of the MBA program you're applying to.

What should I avoid doing in my essay?

• Avoid clichés, generic statements, and exaggerations. Be specific and detailed in your responses. Also, steer clear of overly technical jargon that might be hard for the admissions committee to understand unless it’s directly relevant to your story.

Who can I ask for feedback on my essay?

• Seeking feedback from trusted friends, family, or mentors can be very helpful. In addition, consider working with one of our admissions coaches who can provide professional insights and help refine your essay to make it more compelling.

What should I do if I don’t have a traditional business background?

• If you don’t have a traditional business background, focus on transferable skills and experiences that highlight your leadership, analytical abilities, and teamwork. Demonstrate how your unique perspective will contribute to the MBA program and your future career.

How do I handle multiple essay prompts for the same school?

• Approach each prompt separately and ensure that each essay provides new insights about you. Avoid repeating the same information across essays. Instead, use each essay to highlight different aspects of your experiences, skills, and aspirations.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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2024-2025 Wharton MBA Essay Tips + An Example

Originally published on July 13, 2023. Updated on July 3, 2024.

The Wharton MBA essay prompts are confirmed for 2024-2025 and they remain unchanged from last year. The questions are direct and allow enough word count to paint a robust picture of who you are and why Wharton is right for you (and vice versa). As such, this application can be a good one to tackle early in the process. The deadlines are also early in each round, which lends additional credence to this approach.

To help you get started, we’re sharing a Wharton MBA essay example as well as some tips to use while crafting your own. 

Wharton MBA Essay Questions

• How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)
• Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

Wharton MBA Essay Advice

While the Wharton essay questions read as fairly straightforward, don’t let them lead you down the path of writing bland essays.  Run of the mill essays do nothing to help you stand out from the sea of applications Wharton receives. Additionally, despite the generous word count, you will absolutely need to be strategic about what you include – and don’t.

Your Career Goals Are the ‘Anchor’ For Essay One

When it comes to the first essay, the critical thing to keep in mind is that all of your content should be ‘anchored’ by your short – and long-term career goals . If you haven’t given robust thought to these and done your due diligence to ensure they are sound, now is the time to do so.

Once you have defined and refined your career goals, you need to think backwards and forwards.

By thinking backwards, we’re encouraging you to think about the formative experiences that led you to your post-MBA career goals. Perhaps in your work as a consultant you were staffed on a healthcare project that opened your eyes to how complex yet exciting the healthcare industry can be. This sparked your interest in shifting to a strategy role within a healthcare company where you can make a lasting impact on the industry and those it touches. Tell the story of that case, focusing on why it was so eye-opening, so the adcom can really feel your passion and the authenticity behind your goals.

By thinking forwards, we’re recommending that you think very specifically about the skills you need to build to be successful in your target career. Then, research and describe the unique elements of Wharton’s program that will help you to build them. If the examples you cite are offered by other business schools, they are not specific enough to make a compelling argument as to why Wharton will best position you for success. Getting this part right takes work and that is exactly why it matters.

Focus Essay Two on Being a ‘Giver’ Not a ‘Taker’

When it comes to the second essay, take a cue from what Wharton professor extraordinaire Adam Grant’s concept of ‘ givers and takers ’. Whereas the ‘why Wharton’ section of the first essay can cover what you will ‘take’ from the experience, this essay should focus on the ways in which you will be a ‘giver’ while at Wharton and even after graduation. A giver ‘…[looks] to help others by making an introduction, giving advice, providing mentoring, or sharing knowledge, without any strings attached.’

To be in a position to ‘give’, you need to have a unique knowledge base, personality trait, or past experience from which others will benefit. This is the crux of the essay. It is, first and foremost, the place to share what distinguishes you from other applicants. Because the first essay is so career focused, we urge clients to write about something personal here.

For example, a past client discussed how she would use the determination that had helped her overcome personal challenges to motivate her peers in Wharton Women in Business. She went on to describe a specific area of programming she would bring to the club that tied in with some of the personal challenges she had conquered.  The essay was strategic, specific, and thoughtful (and it was successful in earning her an acceptance with full scholarship).

Wharton MBA Essay Example

Because it’s often hard to put theory into practice, below is a Wharton MBA essay example from one of our clients who was accepted (with scholarship!).

Wharton MBA Essay Example – Essay 1

My experience advising consumer products companies at [company x] and driving strategic go-to-market decisions at [company y] have sparked a fascination with strategy at the intersection of consumer and technology. Coupled with a Wharton MBA and a post-MBA role at a consumer technology startup, I plan to leverage these experiences to, one day, lead the strategy function of a company that disrupts a previously-established market by understanding and changing consumer behavior, like Airbnb or StitchFix.

In my work to date, I have seen both ends of the innovation spectrum, which has driven home the importance of responding to quickly evolving customer needs. At [company x], while interviewing company executives on a project for a multinational food manufacturer, I was surprised to find that they were focusing investment on legacy products that, while historically lucrative, would not position the company for future success in the face of changing consumer trends. In contrast, [company y] makes every strategic play based on customer needs. When customers became increasingly segmented by industry, we reorganized the sales team into industry verticals. When COVID-19 struck, we released [product], a product that helps customers evaluate how to safely restart operations. Combining my [company x] and [company y] experiences, I see an opportunity to leverage a deep understanding of consumer trends, based in data and analytics, to disrupt a consumer market with technology.

To succeed in this journey, I need to build the core business principles that were not a part of my liberal arts undergraduate education and develop my personal leadership style. At Wharton, a double major in Business Analytics and Strategic Management will provide a deep understanding of business fundamentals while teaching me to be an innovative strategic leader. Classes like Managing the Emerging Enterprise with Exequiel Hernandez will provide hands-on experience analyzing high-growth organizations, teaching me the fundamental principles of managing a disruptive consumer technology firm, from early competitive positioning to organizational structure and the strategic and operational art of expansion.

Further, understanding and developing my personal leadership style will be paramount to my future career. By taking part in the McNulty Leadership Program’s Leadership Ventures, such as the Quantico Intensive, I will apply my existing teamwork skills to a fast-paced problem-solving exercise. As someone who has always found growth in situations outside my comfort zone, I am excited to explore my personal leadership traits in this intense, hands-on environment, which will prepare me for the dynamic pace of the consumer technology industry.

Lastly, a leadership position in the Technology Club will provide access to Wharton’s broad industry resources and alumni base, preparing me to hit the ground running in a post-MBA role at a consumer technology start-up. Joining an existing but early stage company will expose me to the ins and outs of my target industry and, as is the nature with start-ups, provide experience playing multiple roles in a dynamic format. This breadth of experience will provide a holistic perspective on a consumer technology company’s growth levers and industry dynamics, solidifying my preparation to serve as a strategic leader.

Wharton MBA Essay Example – Essay 2

My parents nicknamed me “the quiet giant” because I was always the underdog whose determination surprised those who underestimated me. I grew up smaller than my peers, so when my softball coach told me that my size would prevent me from being competitive, I was crushed by his quick judgment of my size. Rather than letting this criticism deter me, I became resolved to prove him wrong. I persistently practiced my pitching technique and, two years later, was the best pitcher in the league, going on to win the all-star championship. In this pivotal moment, I was overcome with pride and realized that success was possible if I kept my will to persevere and pushed past my ‘limits’.

Throughout my life, I have leveraged this determination to benefit the communities and teams of which I have been a part. At [company y], I led a team of ten to create an automated headcount dataset that saved the strategy organization hundreds of hours of manual work each quarter. While this project required strategic alignment and technical creativity, my biggest contribution was my ability to motivate the team. We hit many roadblocks, but I took on every challenge with an open mind, encouraging my team to think creatively and listening receptively to each person’s perspective. As a result, our solution transformed the way the organization reports on headcount growth.

These same motivating principles and teamwork skills will allow me to make valuable contributions to the Wharton community. I look forward to using my determination to help motivate my learning team when coursework is challenging or the demands of recruiting wear on us. Through core classes like Corporate Finance, the difficulty of which has been emphasized by current students, I will work closely with my learning team and encourage my peers to persevere.

As a leader of WWIB, I look forward to working alongside my female peers to build our confidence in business settings and otherwise. As a woman in the male-dominated field of consulting, I have unfortunately felt the impact of being overlooked. After joining [company y], I attended courses on public speaking for women and was encouraged to voice my opinions. As a result of my determination to grow in this way, my confidence and presentation skills improved, which enabled my promotion to Manager. I look forward to continuing to develop these skills within WWIB alongside my diverse and talented female peers.

We hope you found this Wharton MBA essay example helpful and can apply our essay writing tips to your own personal narrative. We’re here to help if you’re struggling. Click here to request a free consultation . 

Katie is a passionate mentor and coach, helping her clients craft a unique, compelling story by leveraging her experience as a corporate executive, alumni interviewer, and campus recruiter. Before completing her MBA at Kellogg, Katie spent five years in banking where she learned practical finance skills as well as how to operate in a demanding, high pressure environment. She pursued an MBA in order to transition to an industry role where she could utilize her finance knowledge to drive change within an organization. Post-MBA, she worked in finance and strategy for a leading CPG firm, progressing to an executive role leading the finance function for a $2B business segment. Her experience managing diverse teams led to a passion for developing others. In addition to her day-to-day responsibilities, she led her firm’s MBA recruiting efforts and served as an alumni admissions interviewer for Kellogg.

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MBA Essays: Everything You Need to Know

Scott Edinburgh - Personal MBA Coach

Scott Edinburgh is an mba.com Featured Contributor and the founder of Personal MBA Coach , a boutique MBA admissions consulting and tutoring firm.

Nearly all MBA hopefuls are familiar with the term “MBA essay”, but what exactly does this mean and why is the MBA essay so important? To help guide MBA hopefuls, Personal MBA Coach would like to answer some common questions about the MBA essays and share details on the most common MBA essay types.

Why do I need an MBA essay?

Beyond the obvious answer that nearly all schools require you to write one in order to be admitted, the MBA essay is your chance to show MBA admissions committee members who you are BEYOND the facts and figures. These essays are your opportunities to show what makes you unique, share your goals and discuss how you will add to the dynamic community at your target business school. 

Do I need different MBA essays for each program I apply to?

Unfortunately, YES! While there are some overlapping themes across the most common MBA essay types (more on this below), each business school has its own unique essays. Unless you are applying through an organization such as The Consortium (which has some specific requirements), you must complete a separate application for each MBA program and answer each school’s specific essay questions.

To make this daunting task more manageable, Personal MBA Coach helps clients identify common elements across essay types. Ultimately, however, you should develop a separate essay for each school you are applying to.

What should I write about in my MBA essay?

First and foremost, you should answer the question. It is surprising how often candidates write beautiful essays that do not actually answer the question. Instead of writing what you think admissions committee members want to hear, answer the question.

What are the most common MBA essay questions?

While there are countless different essay questions across MBA programs, the three most common types of essays questions are Goals Essays, Why an MBA? Essays, and Personal Story Essays. (Often one essay question will ask clients to discuss both their goals and why they want an MBA.)

Below, Personal MBA Coach shares our tips for answering each of these key essay types:

Goals Essay

When answering a question about your MBA goals , it is crucial that you are decisive . While no one will hold you to what you write in your MBA applications, you should have a specific post-MBA plan. For most schools, you will want a short-term and a long-term career goal. This goal should be logical for you. This means it should flow naturally from your passions and experience. If it doesn’t, it is crucial that you explain why this goal makes sense for you.

Finally, this goal should be attainable. You are not going to be the CFO of Pepsi two years after graduating from business school (sorry!). Do your research in terms of what position might be reasonable in your target industry.

Why an MBA? Essay

To answer a question about why you want an MBA or why you want to study at X school, you want to show that you have carefully thought through how an MBA (at your target program) will prepare you to achieve your career goals. To do so, Personal MBA Coach suggests being very specific in detailing the opportunities you plan to take advantage of on campus.

Discuss classes you are particularly interested in or perhaps professors you are looking to study with, etc. Do not include a laundry list. Instead, carefully think through how each offering will allow you to fill in your skill and/or experience gaps. Be sure to show an understanding of your target school’s culture and avoid writing vague statements and copying content from other MBA application essays.

Personal Story Essay

With a personal story essay, your objective is to show the reader how your story is unique and how you will add value and diversity to classroom discussions and on campus activities. This can be one of the hardest essays to write. To get started, Personal MBA Coach advises that you make a list of everything you have done in your life and take the time to write it all down. Then, think carefully about the decisions you have made, activities you enjoy and, most importantly, why you made those choices. Finally, look for a theme! What single idea connects these items? This is the hard part, so give it time.

How do you conclude an MBA essay?

Do not overthink the conclusion. In fact, with short word limits, Personal MBA Coach often advises clients to write just one concluding sentence or remove the conclusion altogether. Conclusions can be fluffy, generic or repetitive. You do not need (or want) to waste words here. If you have told your story well and you have addressed the question clearly and concisely, do not worry about the conclusion!

How far in advance should I start my MBA essays?

As soon as possible! It is never too early to start thinking about your MBA essays. In fact, Personal MBA Coach works with many clients 6 month – 3 years in advance through our Early Planning package, helping future applicants make the appropriate career and extracurricular decisions to ensure they have enough experience to write strong MBA essays.

That said, with diligence, some Personal MBA Coach clients are able to develop a compelling MBA essay within a month. (Keep in mind, this is a very compressed timeline and takes dedication to achieve!). Plus, you always want to leave time for proofreading and should avoid submitting your essays at the last minute. 

Founded by a Wharton MBA and MIT Sloan graduate who sits on the Association of International Graduate Admissions Consultants Board of Directors, Personal MBA Coach has been guiding clients for 14 years and is consistently ranked #1 or #2, currently holding the #1 ranking in the US on Poets&Quants.

We help clients with all aspects of the MBA application process including early planning, GMAT/GRE/EA tutoring, application strategy, school selection, essay editing and mock interviews. Our team includes a former M7 admissions director and former M7 admissions interviewers.

Last year, our clients earned more than $6M in scholarships!

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20 Essential Tips on How to Write A Killer MBA Essay

Types of mba essays.

There are a few different types of MBA essay questions you will answer as part of your MBA application. The type of essay can be determined through the keywords used in the essay question. Each type of essay will have its own length requirements, depending on the business school.

This type of essay asks you to detail your personal and professional goals and how attending business school will help you achieve them. An essay question that asks about your aspirations or what you hope to gain from an MBA program is classified as a goal essay.

For example, Wharton is one of many schools that ask for a goal essay from applicants using the question: “What do you hope to gain professionally from the Wharton MBA?” Columbia , NYU Stern , Darden , Dartmouth Tuck , and McCombs are some of the many other schools that ask about your goals.

Self-Reflection

A self-reflection essay is an opportunity for you to showcase the values and characteristics that make up your personal identity. It also requires you to discuss how you handled a failure at some point in your life or how you would approach an ethical dilemma.

Yale School of Management is one business school that uses self-reflection questions in its MBA essays . They want to know what the biggest commitment you have ever made is, including why you chose it and how you went about making it. 

Answering this question will require you to do some deep reflection in order to answer it thoroughly. 

Contribution

The objective of this type of essay is to show an admissions committee how you will add value and contribute to their MBA program. 

Booth School of Business poses this question: “An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are.” 

Booth clearly wants you to elaborate on who you are, what you value, and how you live those values in your everyday life.

Some business schools want to know about the impact you will have on their program and pose a question that asks you to describe a time when you demonstrated leadership. This will involve discussing why you took on the leadership role in your chosen situation and your leadership impact.

Darden School of Business poses essay questions designed to gauge your leadership capabilities and the impact you’ll have on the program. As Dean of Admissions Dawna Clarke states, they are interested in “cultivating high impact leaders.” 

It’s no surprise that one of their essay questions from a recent application cycle was, “Darden strives to identify and cultivate responsible leaders who follow their purpose. Please provide an example of a situation in which you have made a meaningful impact.”

Instead of writing a traditional essay, some business schools ask you to submit a video essay. The types of questions asked for a video essay can range from a short introduction to longer, multi-component questions.

Kellogg is one business school that uses video essays . They will ask you three questions. First up is an introduction, and the second is about your career goals and how Kellogg will help get you there. 

The third question varies annually and is generally more randomized, so you and all the other applicants won’t necessarily respond to the same question. 

‍Top 20 Tips on How to Write a Great Business School Essay

Successfully writing business school essays is tricky. Many factors go into constructing a successful one. However, the top tips we’ve provided below outline how to write an MBA application essay that stands out from the crowd. 

1. Brainstorm

Focus on each essay question individually. Start with the essay that feels easiest or most natural to you. Your writing will improve as you go. Choose topics that highlight your strengths, experiences, and achievements to make the strongest impact.

2. Make an Outline

Before you start writing, outline the main points you want to cover in a logical order. Consider how much space each section of your essay should take up.

3. Create a Draft

Once you have a good outline, start your first draft. It's okay if it's not perfect yet. First drafts are usually longer but focus on getting your main points down and ensuring they connect well.

4. Pay Attention to Your Essay Structure

Blair Mannix , Wharton's Admissions Director, says successful essays have three parts: the setup (who you are and what you've learned), the pivot point (what you want to learn and how it will help your career), and the future (how the MBA program will help you achieve your goals). 

For essays on contributing to the MBA community, be personal, tell a story, and connect your experiences to the community.

5. Consider the Tone You Use While Writing Your Essay

Be genuine in your essay. Admissions committees can tell if you're insincere or just writing what you think they want to hear. Laurel Grodman from Yale School of Management says your essay should reflect your voice and highlight something meaningful in your life. 

Write about what truly matters to you. Incorporate your personality, such as your creativity or humor, to help the committee get to know you better.

6. The Best MBA Essays Are School-Specific 

When writing a business school essay, focus on why you want to attend that school. Show you've done your research by mentioning the curriculum, extracurricular activities, and research centers you're interested in. This makes your essay more compelling by explaining what you'll gain from the program and how it will help you succeed.

7. Pick an Event or Situation That Matters to You

When you select your topic to write about in your MBA essay, you need to make sure it is something that had a significant impact on your life and resonates with you personally. This will help ensure your authenticity shows through.

8. Explain Why You’re a Right Fit For the School

Just mentioning that you're the ideal candidate isn't enough. This won't persuade the admissions committee to accept you. Instead, you should provide specific examples and evidence showing why you're a great fit. Discuss your achievements, experiences, and skills that align with the program's goals. 

9. Include Passion Into Your Writing

Admissions officers want to know what excites you and if you'll bring that same enthusiasm to the classroom. Share your passions and interests, and explain how they drive you. Show how your excitement for learning and goals will make you an active and engaged student.

10. Highlight Your Diversity 

Business schools value having students from diverse backgrounds. When writing your application, share experiences demonstrating how your unique perspective can enrich the school's community. Explain how your background, interests, or experiences can contribute to a vibrant and inclusive learning environment.

11. Address Inconsistencies

If you have gaps in employment or a low GPA, be upfront about them. Explain how you've grown or learned from these experiences, emphasizing your positive steps to overcome challenges. This demonstrates resilience and maturity to the admissions committee, showing them you can handle obstacles effectively.

The Importance of Storytelling in MBA Essays

Business school admissions officers want to see how you approach traits like leadership and commitment in your MBA application essay. Yet, if you describe an experience and don’t reflect upon it, you will not highlight your mindset, dedication, and motivation. 

The best writers outline the traits that business schools want to see by telling personal stories and anecdotes. But how can you do that? It’s simple — show how your experiences impacted you. Don’t just tell us about it. 

Indeed, to use the idea of commitment as an example, Yale’s admissions committee “cares less about the commitment you choose and more about the behaviors surrounding the commitment.” They want to “come away learning something new about you as a person that helps us understand your values and motivations.”

Illustrating how your experiences affect your values and motivations is difficult; this process requires a lot of introspection and self-reflection. The trick is to use plenty of real-life examples and explain how they embody your values. 

One way to successfully do this is to use the STAR technique . The STAR technique is split into four distinct steps: 

• Situation - Describe the situation and when it took place.
• Task - Explain the task and what was the goal.
• Action - Provide details about the action you took to attain this.
• Result - Conclude with the result of your action.

Using the four steps outlined above, you can create concise, compelling answers to your essay prompts. Let’s use one of the Berkeley Haas essay prompts as an example for an MBA essay outline:

What makes you feel alive when you are doing it, and why? (300 words maximum) . 

We can split this prompt into two sections: 

• Describe an activity, hobby, or anything that makes you “feel alive” when you do it. 
• Explain why you find so much enjoyment in this one thing. 

Storytelling is key here, and the STAR technique can help you break down exactly what you want to say. Remember, it is important to reflect upon your experiences and, in this case, show why you enjoy something. 

If you manage to do this in your essays and show how you achieved results along the way, you will submit a strong MBA application essay. 

Plagiarizing Your MBA Essay 

Plagiarism is a big deal. 

Even if a student doesn’t intend to plagiarize someone’s work, colleges can and will detect it. If colleges detect plagiarism, they will likely reject the application outright; UCLA’s Anderson School of Management rejected 52 MBA hopefuls for application plagiarism. 

Applicants can easily and accidentally plagiarize someone else’s work by following MBA essay examples too closely. Essay examples are useful, as they can inspire you and give you an idea of how you can reflect upon your experiences. However, someone has written that example about their own experience in their own words, and you can’t copy it. 

If you are worried about plagiarism, the simple fix is to be original. After all, admissions committees want to hear about your experiences, motivations, and opinions. 

Authenticity is also an extremely important part of writing well; you will come across as more genuine writing about your genuine thoughts and experiences. If you want to check your work, you can use reliable and low-cost plagiarism checker tools like PrePostSEO and Copyscape .  

MBA Essay Examples

US News wrote an article on what makes for a successful MBA essay. They provided the following MBA entrance essay sample essays written by applicants recently admitted into highly reputable business schools.

This sample was written for Fox School of Business at Temple University .

This essay was well-received by the admissions committee because it was written clearly and concisely, free of grammatical errors, and told a story. The candidate showed their personality and explained why a Fox MBA would help them achieve their career goals. 

This particular candidate was honest in their essay about their weaknesses and professional growth, which is generally well-received by admissions committees. The candidate detailed the initiative they had taken in learning about the MBA program at Fox and why they decided to apply.

This next successful essay sample was written for the Yale School of Management.

Similar to the previous example, this essay told a compelling story through a clear narrative. This particular essay began with an anecdote that demonstrated the candidate’s work ethic, initiative, leadership, and resourcefulness.

This show-don’t-tell essay displayed what was important to the applicant and offered the admission committee insight into their personality and values. It also provided as much detail as was possible, given the 500-word limit.

Don’t Rely Too Much on MBA Essay Examples 

While MBA essay examples are valuable tools to see what got applicants into business school, they all have one problem: They are not yours. Other peoples’ essay examples don’t focus on your achievements, values, motivations, or experiences. 

In their essays, originality and authenticity are two critical themes that business schools look for because your life is unique. Remember, MBA essay writing is all about getting to know you , and your essays should truly reflect who you are as a person. 

MBA essay examples are useful. They can provide you inspiration, an idea of what can work, and outline how to discuss your own experiences. However, you need to draw a line in the sand and write your own essay at some point. 

People are admitted to particular schools for a wide variety of reasons. While their essays are one of those reasons, what works for one person might not work for you. Try not to overthink it — write about your experiences, background, and, most importantly, opinion. 

Mistakes to Avoid While Writing Your MBA Essay

In addition to following the steps for writing a great MBA essay outlined above, there are also some common mistakes you’ll want to avoid while writing your essay. These mistakes are listed below, along with solutions to fix them.

1. Submitting an Overly Complex Essay

Admissions committees want to know you as a person, not just your industry jargon. Avoid complicated essays that frustrate readers. Instead, use your own words and write as if you're talking professionally to a coworker. This makes your essay clearer and more personal, helping you connect better with the reader.

2. Not Reading the Essay Question Closely or Misunderstanding the Question

To answer MBA essay questions correctly, understand the question fully. Misreading it can result in an off-target essay and a rejected application.

To fix this, find the keywords in the question to understand what the admissions committee wants to know. Words like "contribute," "gain," and "lead" indicate what to focus on. If confused, seek clarification.

3. Restating Your Resume or Letters of Recommendation

Admissions committees want your MBA essay to tell a unique story, not repeat your resume or recommendations. Choose a topic that isn’t covered elsewhere in your business school resume and letters of recommendation . If needed, focus on a specific project, detailing the challenges, solutions, outcomes, and lessons learned. 

4. Starting Your MBA Essay Close to the Deadline 

Starting close to the deadline means you'll rush and make mistakes. To avoid this, start planning your essay as soon as the questions are available. Create an outline for each essay and start early to give yourself enough time to write and revise without stress.

5. Giving Half-Baked Reasons for Attending Business School  

Business school admissions committees use your essays to gauge your interest in their program. If you're vague about your career plans and reasons for choosing their school , take time to outline them clearly. Show clear, well-defined goals and explain why you want to attend their program. 

6. Going Over the Word Limit

Going over the word limit shows you can't follow directions, work within limits, or organize your thoughts. These skills are crucial for understanding requirements, staying focused, solving problems creatively, and communicating clearly.

7. Not Reviewing Your Essay For Grammar Mistakes

A sloppy application suggests a careless attitude, raising concerns about your attention to detail and seriousness. A well-organized application shows diligence and respect for the admissions committee's time.

8. Being too General

An essay full of generalizations suggests you lack specific insights or personal depth. Admissions committees value unique perspectives and concrete examples that show your thoughtful engagement with the topic.

9. Talking About High School

Admissions committees prioritize recent, relevant professional achievements over high school roles like newspapaer editor or varsity team captain. Focus on highlighting recent experiences that showcase your readiness for their program.

1. How Long Should My MBA Application Essay Be?

The length of your MBA essay will depend on the specific school; some schools allow up to 500 words, while others want a very short and to-the-point response of 150 words. 

The length set out by the MBA program you’re applying to is an important consideration, and it is not a good idea to go over the word limit. Admissions committees want to see that you can follow instructions and are capable of writing succinctly. It will not reflect well on you to go over the allowed word count.

2. Is the MBA Essay Less Important Than My GPA and GMAT Score?

No, your MBA essay is at least equally as important as your GPA and GMAT score . While your GPA and GMAT scores are good indicators of your academic abilities, the MBA essay is the admission committee’s first opportunity to get to know you personally. 

This is also the first impression you will make on the committee, so it’s imperative that you write a strong and compelling essay. Most business schools use a holistic approach to assessing applications, and your response to the essay question can determine whether you are a good fit for their program.

3. Is There an MBA Essay Guide for Reapplicants?

Many schools will require or suggest that reapplicants submit an additional essay. 

This will vary by school, and it is important to check with each school’s website for the exact details of what’s expected of reapplicants. If it’s optional, it is a good idea to submit one because it allows you to explain how you’ve grown personally and professionally since your previous application. 

4. Can I Use the Same Business School Essay if I’m Reapplying?

It’s unlikely you’ll be successful using the same essay since your response could have been the reason you were rejected the first time around. 

It’s best to consult with an MBA admissions expert or mentor to find out where you went wrong and what you can do to make your reapplication essay strong and stand out in the best way possible.

5. How Do I Edit My MBA Essay Draft to Make It Better?

First of all, make sure there are no errors with your spelling, grammar, and syntax. Business schools want students with superb communication skills, and having basic errors in your MBA essay does not demonstrate that you have strong communication skills. 

Then, you should go through the common mistakes outlined above and make sure those are not present in your essay; if they are, fix them. Seeking a second opinion from a friend, mentor, colleague, or MBA essay editing expert will also help locate errors or improvement areas.

6. How Can I Ensure My Business School Essay Stands Out?

Whether you are faced with the Wharton MBA essays , Harvard Business School essay , or Booth MBA essays , to name a few, there are a few things you can do to make your essay stand out. 

The event or experience you choose to write about should be something you are able to write about in a compelling narrative. It should also be something you can write about with passion, which will allow the admission committee to see your genuine and authentic voice. 

Your strengths should be woven in with the story you’re telling. These things will make your essay stand out to the admission committee and help them remember you.

Unlock Your Future with the Perfect Business School Essay

Knowing how to write a great MBA essay can be a challenging component of the business school application process. 

But, if you know where to start, make an outline for each essay, and get expert assistance, the process becomes significantly more manageable. Following these steps will help you write a killer MBA essay.

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What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

I sat alone one Saturday night in a boardroom in Eastern Oregon, miles from home, my laptop lighting the room. I was painstakingly reviewing a complex spreadsheet of household energy consumption data, cell by cell. ‘Why am I doing this to myself? For remote transmission lines?’…I felt dejected. I’d felt that way before, during my summer at JP Morgan, standing alone in the printing room at 3 a.m., binding decks for a paper mill merger that wouldn’t affect my life in the least.

That’s how an analyst at an MBB firm started his MBA application essay to Stanford Graduate School of Business. His point: In a well-crafted essay, he confronts the challenge of finding meaning in his work and a place where he can make a meaningful difference. That is what really matters most to him, and his answer to Stanford’s iconic MBA application essay helped get him defy the formidable odds of acceptance and gain an admit to the school.

Getting into the prestigious MBA programs at either Stanford Graduate School of Business or Harvard Business School are among the most difficult journeys any young professional can make.

NEARLY 17,000 CANDIDATES APPLIED TO HARVARD & STANFORD LAST YEAR. 1,500 GOT IN

This collection of 50 successful HBS and GSB essays, with smart commentary, can be downloaded for $60

They are two of the most selective schools, routinely rejecting nine or more out of every ten applicants. Last year alone, 16,628 candidates applied to both schools; just 1,520 gained an acceptance, a mere 9.1% admit rate.

Business school admissions are holistic, meaning that while standardized test scores and undergraduate transcripts are a critical part of the admissions process, they aren’t the whole story. In fact, the stories that applicants tell the schools in the form of essays can be a critical component of a successful application.

So what kinds of stories are successful applicants to Harvard and Stanford telling their admission officers? For the first time ever, a newly published collection of 50 of these essays from current MBA students at these two schools has been published. In ten cases, applicants share the essays they wrote in applying to both schools so you can see whether they merely did a cut-and-paste job or approached the task anew. The 188-page book, What Matters? and What More?, gains its title from the two iconic essay prompts at Harvard and Stanford.

THOUGHTFUL CRITIQUES OF THE ESSAYS

Stanford can easily boast having the most difficult question posed to MBA applicants in any given year: In 650 words or less, candidates must tell the school what matters most to them and why. Harvard gives applicants ample room to hang themselves, providing no word limit at all, “What more would you like us to know as we consider your candidacy?”

One makes this unusual collection of essays powerful are the thoughtful critiques by the founders of two MBA admissions consulting firms, Jeremy Shinewald of mbaMission and Liza Weale of Gatehouse Admissions. They write overviews of each essay in the book and then tear apart portions by paragraphs to either underline a point or address a weakness. The book became available to download for $60 a pop.

As I note in a foreword to the collection, published in partnership with Poets&Quants, the essay portion of an application is where a person can give voice to who they are, what they have achieved so far, and what they imagine their future to be. Yet crafting a powerful and introspective essay can be incredibly daunting as you stare at a blank computer screen.

APPLICANTS OPEN UP WITH INTIMATE STORIES THAT SHOW VULNERABILITY

One successful applicant to Harvard Business School begins his essay by conveying a deeply personal story: The time his father was told that he had three months to live, with his only hope being a double lung transplant. had to undergo a lung transplant. His opening line: “Despite all we had been through in recent years, I wasn’t quite sure what to expect when I asked my mother one summer evening in Singapore, ‘What role did I play during those tough times?’”

For this candidate to Stanford Graduate School of Business, the essay provided a chance to creatively engage admission readers about what matters most to him–equality-by cleverly using zip codes as a hook.

60605, 60606, 60607.

These zip codes are just one digit apart, but the difference that digit makes in someone’s life is unfathomable. I realized this on my first day as a high school senior. Leafing through my out-of- date, stained, calculus textbook, I kept picturing the new books that my friend from a neighboring (more affluent) district had. As college acceptances came in, I saw educational inequality’s more lasting effects—my friends from affluent districts that better funded education were headed to prestigious universities, while most of my classmates were only accepted by the local junior college. I was unsettled that this divergence wasn’t the students’ doing, but rather institutionalized by the state’s education system. Since this experience, I realized that the fight for education equality will be won through equal opportunity. Overcoming inequality, to ensure that everyone has a fair shake at success, is what matters most to me.

HOW AN APPLICANT TO BOTH SCHOOLS ALTERED HIS ESSAYS

Yet another candidate, who applied to both Harvard and Stanford, writes about being at but not fully present at his friend’s wedding.

The morning after serving as my friend’s best man, I was waiting for my Uber to the airport and—as usual—scrolling through my phone,” he wrote. “I had taken seemingly hundreds of photos of the event, posting in real time to social media, but had not really looked through them. With growing unease, I noticed people and things that had not registered with me the night before and realized I had been so preoccupied with capturing the occasion on my phone that I had essentially missed the whole thing. I never learned the name of the woman beside me at the reception. I could not recall the wedding cake flavor. I never introduced myself to my friend’s grandfather from Edmonton. I was so mortified that before checking into my flight, I turned my phone off and stuffed it into my carry-on.

The Stanford version of his essay is more compact. In truth, it’s more succinctly written and more satisfying because it is to the point. By stripping away all but the most critical pieces of his narrative, the candidate focuses his essay entirely on his central point: the battle of man versus technology.

Even if you’re not applying to business school, the essays are entertaining and fun to read. Sure, precious few are New Yorker worthy. In fact, many are fairly straightforward tales, simply told. What the successful essays clearly show is that there is no cookie-cutter formula or paint-by-the-numbers approach. Some start bluntly and straightforwardly, without a compelling or even interesting opening. Some meander through different themes. Some betray real personality and passion. Others are frankly boring. If a pattern of any kind could be discerned, it is how genuine the essays read.

The greatest benefit of reading them? For obsessive applicants to two of the very best business schools, they’ll take a lot of pressure off of you because they are quite imperfect.

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MBA Goals Essay Sample: Strong Post-MBA Aspirations

MBA & Beyond Team

17/12/2023 | 6:10 pm

I find this statement so relatable when it comes to MBA applications (MBA Goals). Business schools are looking for simple yet strong stories in your MBA essays; your resume is sufficient to walk them through facts and numbers, KPIs, and Revenues. If your essays don’t tell a coherent story, you dangerously undermine your chances of making it through to a top MBA program, despite having a fantastic profile. Your short-term and long-term post-MBA goals play a crucial role in telling your story to the admissions committee.

One of the most common problems that I have observed amongst candidates during our profile evaluation calls is that they lack clarity of vision, because of which they are not able to clearly frame their post-MBA goals. As a consequence, they fail to lay a strong foundation for their story. 

TO HELP YOU UNDERSTAND FURTHER, LET’S TAKE A LOOK AT THE FOLLOWING MBA GOALS ESSAY (DARDEN SAMPLE ESSAY): 

What is your short-term, post-mba goal, and why (150 words).

Seeing my grandma suffer from asthma due to unavailability of clean-fuel, I realized the true significance of environmental-pollution in our lives.

To offset extreme environmental-impacts of Oil-industry, I worked on several key-initiatives at ABC Corp., promoting waste-optimization and reducing emissions by 80%. In long-term, I aim to lead projects aimed at significantly reducing waste, emissions and carbon-footprint, helping businesses transition to greener-future.

Accordingly, post-MBA, I aim to work in the operations practice of large consulting firms, leading in operations-consulting and sustainability-advisory, such as Kearney or McKinsey, where I will further enhance strategy, market-analysis, and operations-optimization skills.

Accumulating useful analytical, project-management and managerial skills at ABC Corp., I believe Darden-MBA will be perfect next-stop for me. With courses such as “Sustainability-and-Business” and “Operations-Strategy”, opportunity to develop industry-networks through Consulting and Energy Club events, and unique CASE-solving experience alongside my diverse-learning team, I will have outstanding opportunities to bolster my personal and professional credentials.

———————————————————————

In this short essay, you notice how coherently the candidate has established the connection between his passion, goals, why MBA, why a specific school, and Impact (too in just 150 words). 

This clearly showcases how important it is to have clarity on your post-MBA goals if you want to write a convincing story in your MBA applications . 

Our team has carefully curated a beautiful article on  how you can write a killer post-MBA goals essay that could land you into a top MBA program.   So do give it a read and let us know your thoughts in the comments below. 

And if you are still struggling with your post-MBA goals for your MBA application, I would be happy to hear your story and guide you accordingly in  our 45 min profile evaluation call. 

– Thoughts on Post-MBA goals by our Co-Founder Paridhi Singh

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Mba personal statement examples.

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MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

• Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
• Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
• Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
• Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
• Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
• Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
• Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

Read MBA Personal Statement Examples

Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

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Career Goals for MBA Aspirant in 150 Words

• Updated on  
• Apr 15, 2023

If you are someone who is planning to apply for MBA , you must be well-versed in the fact that you will be expected to produce certain essays that help the university understand your motivations for pursuing that degree. Most universities will expect you to begin your essay with your career goals in 150 words, and while this might seem like an easy task for some, it can be extremely daunting for others there are several things that everyone needs to keep in mind. The career goals you provide will help those reading your application assess if you are motivated enough to pursue the degree and if you have what it takes to successfully pursue it. So, while presenting your career goals for MBA aspirants in 150 words, you must mention your short-term and long-term goals for your MBA essay in an impactful and precise manner. It is normal to feel uncertain about how to make a statement in as little as 150 words so here is all the information you will need while attempting to answer this question.

This Blog Includes:

How to tackle career goals for mba aspirants in 150 words, essentials to include, quintessential details, don’ts, tips for writing short-term and long-term goals for mba, tips for career goals for mba essay.

There are numerous different ways in which you can approach this question. You can choose to be course-specific, industry-specific or position-specific. The trick with every way that you approach the question is that you build your answer in a way that supports your argument of how the specific thing will help you achieve your long-term goals. If you are writing with the specific course you wish to study in mind, it is important to let the university know how that course from their university will help you achieve your short-term and long-term goals for the MBA essay . You can also choose to mention how a specific faculty member from the university can be instrumental in your growth.

If you are being industry-specific or position-specific, those 150 words must comprise why you wish to work in that specific industry or at that specific position and how the college you are choosing will aid that development and how, in the end, all of this will add up to your professional growth and trajectory.

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While drafting career goals for MBA aspirants, there are various essentials that you need to keep in mind which might range from mentioning the chosen industry to creating a career plan. Let’s first understand the basics you must add to your career goals:

• Particular Industry : Write your specific domain and industry emphasizing why you want to work in it.
• Particular Positions : Once you have mentioned your industry, the next thing is to write about the career profile you want to pursue.
• Connection to Your Academic & Professional Records: While writing career goals for MBA aspirants, it is extremely important to link your academic and professional milestones with your aspirations to sketch out your career journey.
• Association with your Career Goals : Connect your mentioned objectives with your career aspirations and explain how you plan to fulfil them through this degree.
• Community Agenda i.e. how the degree will help you in making your contribution towards the community.
• Expected Outgrowth
• Unique Career Plan

Things to Keep in Mind

While the above-mentioned essentials can be a sure-shot guide to writing career goals, there is a host of other stuff that can help you in making an impressive list. Here is a list of the Do’s and dont’s that you must keep in mind while summing up career goals for MBA aspirants in 150 words:

• Keep it specific and personal.
• Highlight your short-term and long-term career goals in the MBA essay
• Carve out your interests and link them with your career goals as well as plans. 
• Make the article succinct and to the point.
• Always write something easy to talk about.
• Must include Education specific content and your ambitions in life in brief.

For instance, why you have chosen a certain business school, why you want to study under your chosen professor and what kind of exposure and outgrowth you are expecting to reach closer to your goals.

• Avoid elaborating on those career goals which don’t resonate with what has been asked in the essay.
• Mentioning activities or educational background not relevant to the career goals.
• Avoid being too vague and ambiguous.
• Do not beat around the bush.
• While mentioning your industry is important, don’t overdo it and keep the essay concise and coherent .
• Why these certain goals?
• When or how they were conceived?
• What past experiences/events make you feel that your set goals are realistic?
• Also, explain the significance of the goals in your life.

This can make your essay more personal and interesting.

As career goals will play an indispensable role in your MBA essay in 150 words, it is essential to know how you can efficiently incorporate them into your answer. Here are some insights into crafting the best short-term and career goals for your MBA essay:

Mention the major career goals you look forward to fulfilling post-MBA

This will include your short-term and long-term career goals post MBA and while drafting these, it is crucial to be precise and put an extra emphasis on showing a career map of what you look forward to. That’s why you should mention the industry you aspire to work in, the job position you want, and how you further aim to climb up the hierarchy accordingly.

Concisely elaborate upon why these goals are important to you

Showing your interest and passion for your short-term and long-term goals in your MBA essay can also help you impress the admission team. Give a unique and interesting reason why you want to pursue a certain industry or job role and connect it with the MBA course you have opted for!

Make it specific to the academic institution

Another imperative pointer to add to your career goals for MBA aspirants in 150 words is to connect your content with the school/college/university you are applying for as it will help the admission committee assess your interest in applying to a certain institution.

Examples of Career Goals for MBA Aspirant in 150 Words

It is always easier to understand how to go about a specific thing by looking at examples of it. Here are free career goals essay samples for MBA aspirants in 150 words:

My long-term goal is to secure the position of a senior (job position) manager in a company that caters to (industry needs). I aspire to create a significant impact in a dynamic and ever-changing industry and to advance the development and growth of such a corporation. I strongly believe that pursuing an MBA degree (specialization if any) from your university will help me develop a skill set that will be instrumental in both my personal and professional growth. I believe that through the duration of the course, I will be provided with ample opportunities to strengthen my leadership and administrative skills and they will help me contribute to the industry. I also believe that pursuing this course at your university will help me realize my long-term goals and over time help me contribute to society’s development as a whole. 

I wish to pursue an MBA in (specialization) from your esteemed institution because I strongly believe that the course taught by (the specific professor) will give me a dynamic learning experience, which will help me become well-versed with the fundamentals emphasized in the course offered by your university. This comprehensive course offered by your university is well-known for providing the essential skill set that will help me become a global leader in the industry. I strongly believe that my previous experience as (job experience) in the industry has equipped me well for pursuing this course and that the environment and exposure provided by your university will help me multiply my network and magnify my potential. My long-term goal is to create a sustainable mark in the industry that aids the overall development of society and that admittance to your university will be a major step on that journey.

My long-term ambition is to enthusiastically enter and be a valuable representative of a Multinational Corporation like Google or Microsoft as a top management consultant after completing the prestigious MBA program from the prestigious university (University Name). I want to learn from a diverse portfolio of client engagements and put all of my theoretical experience into practice in a real-world environment. I’ll work my way up to being a partner, and then I’ll focus on introducing digital and correct business strategies for the industry in the long run. In my position, I will mentor younger generations of aspiring consultants as well as work with clients. I wish to prove myself to be an important asset for the organisation where I will be working in the future.

My long-term goal is to investigate the situation of a senior (work position) Manager in a reputable and renowned company.  My ambition is to have a significant impact in a fast-paced, ever-changing market and the industry, as well as to help my organisation to further improve and develop. I’d like to pursue an MBA in (specialisation) from your reputable institution to gain the necessary insights and knowledge about the current dynamics and trends of the industry, as I am confident that the course taught by (the particular educator) will provide me with a powerful learning experience that will assist me in becoming knowledgeable with the fundamentals emphasised in the course. I also agree and assume that pursuing an MBA degree in (specialisation if any) from your college will assist me in developing a set of skills that will be useful in both my personal and professional growth. Finally, it will help me better grasp my long-term goals and, in the long run, contribute to the development of society as a whole.

Ans. Start with your short-term objectives and work your way up to your long-term objectives. Outline the measures for achieving those objectives in a few sentences. Maintain a laser-like emphasis on your employer and the work you’re applying for, as well as how your objectives would eventually benefit the business.Start with your short-term objectives and work your way up to your long-term objectives. Outline the measures for achieving those objectives in a few sentences. Maintain a laser-like emphasis on your employer and the work you’re applying for, as well as how your objectives would eventually benefit the business.

Ans. A long-term goal is a goal that will be accomplished by a series of smaller goals over a long period, usually five to ten years or more. You might be asked about your long-term objectives and how they fit with the organisation you’re interviewing with during an interview.

Ans. MBA programs instil analytical skills, long-term strategic thinking, networking, and leadership in their students.

Ans. You’ll learn business strategy, preparation, and even financial management in an MBA programme. These abilities will allow you to effectively manage your own business while also contributing to your country’s economic growth.

While we’ve given you an insight on how to go about it, it is normal to feel apprehensive about whether or not what you have written will guarantee you a place in your desired college. But you don’t have to be uncertain about such an important aspect of your application. With the help of the mentors at Leverage Edu , you can write an essay that will meet the university’s expectations and give you an edge over other applicants.

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MBA Career Goals Essay That’ll Help You Succeed in Admissions

EssayEdge > Blog > MBA Career Goals Essay That’ll Help You Succeed in Admissions

Writing a perfect long term goals MBA essay can significantly increase the chances for success during the admissions process. But students are often confused with this issue, as they do not know for sure what to write. As a result, some applicants often just skip this point in their MBA essays, which is a big mistake. 

That’s why we created a guide on writing a long term goals essay and getting accepted to a desired Master’s program.

Table of Contents:

What Do Long Term Goals Mean?

Long term goals are usually career goals for approximately the next ten years. They define your overall target, the peak of a professional path. Imagine that you answer a question like: “Where do you see yourself in 10 years?” The main aim of MBA long term goals is to show the admission committee your motivation and career plans referring to the graduation program.

Thus, the applicant should thoroughly research the industry to choose the companies you want to work in. Finally, the long term goals in your MBA essay should demonstrate that you will have a backup plan if the ideal vision of a career does not work.

List of MBA long term goals main characteristics:

• The time frame is ten or more years;
• Can include both aspirational and inspirational objectives;
• Should explain the motivation supporting the more precise goals;
• Demonstrate the alternative vision of the future plan;
• Correlate with the student’s values;
• Are linked with past experience, MBA, and post MBA intentions.

How to Frame Long Term Career Goals for MBA Students?

Defining perfect long term career goals is 50 percent of success. It is better to apply a SMARTi approach, which helps set up a long term goal easily. This method involves several features of a perfect career goal. Let’s look through them in detail:

• Specific: the goal should be clear and reinforced by strong arguments;
• Measurable: quantify your intentions to evaluate the achievements;
• Attainable: the goals should correlate with your past experience and skills;
• Relevant: your intentions should be linked to a graduate program;
• Time-framed: set up deadlines;
• Informed: it’s also possible to demonstrate the awareness of the chosen industry.

Example: In the nearest 15 years (time-framed), I would like to start my own business (attainable and relevant) and head a prospering consulting firm (specific), which will be in the list of the top 100 best US companies (measurable).

Does Formatting Matter for Long Term Goals MBA Essays?

Formatting is one more important issue to consider. The applicant should know how to organize the long term career essay professionally, as it may affect the overall impression of you as a fitting candidate.

Here are the main requirements for a long term goals MBA essay:

• Choose the 5-paragraph essay format;
• Pay attention to the font (Arial or Times New Roman are the best variants) and its size (11 or 12-point);
• Set one-inch margins to make the document well-organized;
• Make sure that there is a logical linkage between the paragraphs;
• Choose formal style; do not use colloquial language;
• Avoid writing long sentences; they can confuse the reader.

Strong Career Plan: Main Secrets

This table will be helpful in developing a strong career plan that works.

Winning Formula of a Long Term Career Goal

It is possible to compare an essay describing long term goals for MBA students with a personal story of an applicant. What are the main parts of a personal narrative? Right, the description of past, present, and future. The same is in a long term career goals MBA essay.

The important requirement is to make all these experiences/goals/skills linked to the grad school program. So, you can use this formula for writing a winning MBA essay:

One more necessary thing is making a linkage between these components. We recommend structuring your essay this way:

• A paragraph with your past experience;
• Then, a paragraph with your future plans and long term career goals;
• Finally, your aims for the MBA program (implying present).

Click here to see some essays with long-term goals examples for MBA students published in our blog.

Effective Long Term Career Goals Essay Sample

Here is an example of merging and acquisition long term career goals essay MBA by one of the students who applied for the grad program this year.

“My ultimate goal is to finance the expansion of renewable energy sources as a stable and dominant power source for American energy security. There is a huge need for renewable energy sources in the US, and the deregulation of the energy market and potential of offshore wind power are great opportunities if tens of billions USD investment can be realized. I’ll lead this movement as a leader in Atlantic Capital, bringing together the government, power companies and international financial institutions into a global business consortium financing and bringing leading-edge technology to plants.

I’ve gained finance and corporate management skills through 10-years of experience and now I need to learn how to lead a diverse international team bringing finance and technology innovation to American energy industry. 

Through my own experience in the Berkeley short program “Leading High-Impact Teams”, I was impressed with how strongly participants (competent leaders from all over the world) concentrated on how to make the team’s atmosphere collaborative and positive to make a difference. From this I learned that in the Berkeley MBA I can best foster such a collaborative leadership style through intense communication with peers under the collaborative culture the this program respects. 

I am convinced that combined with my professional experience in finance, the Berkeley 1-year opportunities are crucial for my goals as it offers the chance to build the collaborative leadership style needed to unify different organizations, a global perspective and eye for creating and harnessing innovation.”

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Let’s analyze this essay to find out why it works. First of all, the author clearly defines the motivation and sets up an ambitious goal to grab the attention of the committee: “My ultimate goal is to finance the expansion of renewable energy sources as a stable and dominant power source for American energy security.”

Next, the applicant highlights the central long term goal: “I’ll lead this movement as a leader in Atlantic Capital, bringing together the government, power companies and international financial institutions into a global business consortium financing and bringing leading-edge technology to plants.”

Finally, the student mentions the correlation between long term goals and the MBA program: “I am convinced that combined with my professional experience in finance, the Berkeley 1-year opportunities are crucial for my goals as it offers the chance to build the collaborative leadership style needed to unify different organizations, a global perspective and eye for creating and harnessing innovation.”

Hence, the writer followed all the necessary steps to write an MBA essay that clarifies career goals.

Tips for Defining Long Term Career Goals

Apart from long term goals examples for MBA students, it will be useful to use several tips for writing a perfect essay. Here are the main ones:

Tip 1: Tell why education is important for achieving your career goals.

As is mentioned above, explaining the scholarship’s importance for your career is a prior aim of the MBA essay. Thus, focus on their linkage to persuade the admission committee that you are the fitting candidate.

Tip 2: If you decide to mention several goals, highlight the central one.

Of course, it’s great to include Plan B. But, if you are writing about multiple goals, emphasize the long term goal you suppose is the central one in your long term career plan.

Tip 3: When you mention challenges, you need to write about them in terms of solutions.

While describing past experiences, you need to show problems themselves and your ability to overcome various challenges on your professional path.

Tip 4. Make sure that you put everything in logical order.

The events should be put in chronological order. Make sure that the sentences and paragraphs are logically connected. For this purpose, proofread the text several times.

Questions to Answer in Long Term Career Goals MBA Essay

Here are several questions that can help you define your career goals in a long term goals for MBA students essay.

• Why did you decide to choose this business school?
• What do you expect after an MBA application?
• Describe your past experience and how it helped to grow as a professional. Why do you believe our graduate program affects your skills and career growth post-MBA?
• How will your long term goals help you build a successful career?
• How is the MBA program related to your career plan?

If you have no idea what to write in each paragraph, ask yourself the question from this list. This way, you will maintain the logical flow of the sentences in each paragraph of your long term goals MBA essay.

MBA Long Term Career Goals Outline

Look through this outline for a long-term goals MBA essay sample, which demonstrates the typical structure of this admission paper.

Outline Sample

1. Introduction.

• Creative methods to grab the attention of the committee;
• A strong statement describing your central goal.

2. Main Body.

• Paragraph 1. Describe what affected your career decisions and plans. Tell about your experience, educational background, and challenges you overcame, and the skills you’ve got.
• Paragraph 2. Write about your career goals in detail. Be as specific as possible.
• Paragraph 3. Describe how the MBA program can help you achieve your career goals.

3. Conclusion.

• Summarize everything and highlight the importance of the graduate program for your career one more time.

Key Takeaway

To conclude, your MBA career goals essay is a chance to apply for your dream university. That’s why you need to put all effort you can to write a perfect sample MBA essay on long term career goals. Here are the main recommendations discussed in this review to achieve this aim:

• Be specific while describing your long term career goals;
• Make connections between your past experience, plans for the future, and the MBA program;
• Consider the structure of your essay;
• Ensure that there is a logical connection between the sentences and paragraphs;
• The events should be put in chronological order;
• Format the MBA essay according to the basic requirements.

In case you still have some questions related to admission essays, you can search for more information on our blog .

Applying for MBA makes sense only if you have a clear career plan and know how this degree can help you achieve your goal. When we do MBA application essay editing, we always pay attention to how students’ career goals are described. Are you sure you sound convincing enough? Let us revise your paper, and we’ll answer you.

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February 29, 2024

• Writing Your Career Goals Essay

Check out all the blog posts in this series:

• Identifying the Ingredients of a Winning Essay
• Finding a Theme for Your Statement of Purpose
• Revise and Polish Your Application Essays

Your career goals essay demands a laser-like focus. A personal statement, by contrast, allows for some flexibility in its content, though you can – and often should – discuss your career goals. But a career goals essay has a particular and packed agenda. In fact, the prompt for a career goals essay could actually include multiple questions, and in such cases, you want to make sure you address each of them.

For example, in 2022, Kellogg asked applicants to its one-year program to respond to the following prompt: “Please discuss your post-MBA career goal, the current experience you will leverage to support the transition, and the Kellogg 1Y opportunities that will help you reach this goal.” 

This prompt has three parts: (1) What do you want to do post-MBA ? (2) Why is the 1Y program appropriate for you? And (3) what experience has so far prepared you to succeed in your target role? 

So, always pay close attention to your target school’s prompt to ensure that you answer all the questions within its “single” question. 

Three elements of a successful career goals essay

In addition to having a distinct theme , your career goals essay should achieve the following:

• Highlight specific career achievements. Choose from your most notable or defining experiences. These could be related to your work, community involvement, or extracurricular activities. The experiences you select should showcase your leadership skills , creative thinking, collaborative abilities, and personal reflections about what you learned or gained.
• Explain why your experiences and influences make your career goal a logical and wise choice.
• Demonstrate why you are suited to a particular field as a result of your education, experience, abilities, and enthusiasm. Ideally, the material you choose to include will also allow you to prove your knowledge about industry trends and suggest how your abilities and strengths can help you contribute to that field.

It’s a very tall order to achieve all this.

Putting these elements together to create your goals essay

Let’s take a look at a sample MBA Goals Essay and see how these three key elements are incorporated.  

You should be able to easily recognize why the writer’s opening is attention-getting for all the right reasons. The writer introduces herself as the supremely busy executive she visualizes becoming in the future. She trades large amounts of stock, rushes off to a Zoom conference, hurries downstairs, flags down a taxi, then hops on a plane. As she describes this whirlwind of activity, we can practically feel her heart pumping.

After establishing her voice and personality in this opening, she offers context for her MBA goal. Notice that in writing about her work as an accountant for a major firm, she provides relevant details, including how many years she has been in the field, her bilingualism, and her specialty area as an auditor. This information is her springboard to explain why she is pursuing an MBA: she’s bursting out of her limited role as an accountant. Her eyes and ambition are set on a larger playing field as an international investment manager.

Write an essay, not a list or CV

Outstanding career goals essays are not lists of an applicant’s roles and achievements. Instead, they have a narrative flow and arc that convey the candidate’s palpable excitement about their career choice. This writer’s enthusiastic, dreamy first paragraph achieves this, and she returns to that image at the end, where she paints her idealized (if frantically busy) future. She also proves her seriousness by noting that she registered for the CFA exam.

Connect your career goals to your reasons for choosing a particular program

Many essay questions, especially those for MBA programs , will ask why you have chosen the school you’re applying to. Be prepared to respond knowledgeably and enthusiastically. And the only way to become knowledgeable – and enthusiastic – is by visiting campus in-person or virtually, attending student recruitment meetings, participating in forums, reading student blogs, watching videos of students speaking about their experiences, communicating directly with students and/or recent alumni, and otherwise doing your homework. As part of your research, make sure you have familiarized yourself with the courses and specializations that are relevant to your goals.

Summary Tips

• Focus on answering each and every question asked in a career goals essay prompt. Often, there is more than one.
• Highlight specific achievements vividly and in a way that shows that your career choice is logical for you.
• Do the research so you can write about why the school is a good fit for you and do so with genuine enthusiasm.

In the next post in this series , we’ll explain how to take all this advice and apply it to create an exemplary first draft.

Work one-on-one with an expert who will walk you through the process of creating a slam-dunk application. Check out our full catalog of application services . Our admissions consultants have read thousands of essays and know the exact ingredients of an outstanding essay.

By Judy Gruen, former Accepted admissions consultant. Judy holds a master’s in journalism from Northwestern University. She is also the co-author of Accepted’s first full-length book, MBA Admission for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools . Want an admissions expert help you get accepted? Click here to get in touch!

Related resources:

• The Winning Ingredients of a Dynamic MBA Goals Essay , a free guide
• Grad School Personal Statement Examples
• Focus on Fit , podcast Episode 162

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MBA Essay Examples, Tips, and Analysis

Y our MBA application essays are your best opportunity to share meaningful life experiences that hide in the “white spaces” of the resume and to tell admissions officers not only “what” you have achieved but also “why” those achievements are meaningful to you.

Your MBA application essays are going to be crucial if you are competing for a spot at one of the world’s top business schools.

These resources will show you how to excel in the rigorous MBA essay writing challenges ahead of you, provide you with the guidance to create MBA essays that will impress admissions officers, and share MBA essay examples that illustrate our advice in action.

Second, we survey the five most frequently asked MBA essay questions. We preview video essay questions and link to detailed guidance on how to tackle this emerging class of application essays.

Third, we will teach you how to choose topics and stories for your essays and share a story-outlining technique to help you tell those stories.

Common MBA Essay Forms: Persuasive versus Narrative Essays

There are two primary forms that MBA application essays take: persuasive essays and narrative essays. In a persuasive essay, you must persuade your reader that your argument is a sound one. An op-ed column in a newspaper is one example of a persuasive essay.

The classic “What Will You Contribute to the Class?” question is an excellent example of a persuasive essay question that MBA programs like to ask. The essay you write must persuade the admissions committee that you will enrich next year’s class. You will generally present evidence from past experiences and achievements to support your claims about what you can offer the MBA community.

The other style of essay you’ll encounter in your MBA applications is the narrative essay. Certain MBA essay questions don’t sound like questions at all; they are, in fact, an invitation for you to tell a story. We refer to these as narrative essays – but others call them behavioral essays or expository essays.

The Leadership Story Essay is a perfect example of a narrative essay. It’s one thing to claim to be a leader – but it’s quite another to show the admissions committee that you’re a leader by telling a captivating leadership story in which you played the starring role.

While MBA essays often fall into these two categories, the actual prompts will differ from school to school. Let’s discuss the five most frequently asked MBA essay questions. ↑ To the Top

The Five Most Frequently Asked MBA Essay Questions

Every business school application requires you to answer one or more MBA essay questions. Although the essay prompts differ from application to application, we identified five types of MBA application essay questions that appear again and again.

Career Goals Essays

A career goals essay question regularly appears in one form or another on just about every MBA application. Even if you aren’t required to write this type of essay, you will almost certainly be asked about your post-MBA career goals during an admissions interview.

Admissions committees ask about your career plans because they want to understand what you aspire to do after your MBA and how the MBA degree fits into your career plan. As it turns out, a strong career goals essay is one of the best tools in your application to stand out from MBA candidates who don’t have a compelling career vision or haven’t effectively articulated their professional goals in their MBA application essays.

Leadership Essays

Leadership essays are your absolute best opportunity to convince MBA admissions committees of your leadership abilities. Remember that MBA admissions officers will be interested in your leadership achievements both inside and outside of work.

You probably won’t be asked directly, “Are you a leader?” Instead, you’ll be asked to tell stories about your leadership achievements. When given the opportunity, you need to supply evidence that you can rally other people and motivate them to work together to achieve an important shared vision or goal. Therein lies the objective of a great leadership essay.

Why MBA? and Why Our School? Essays

The “Why MBA? Why Our School?” essay is your chance to convince admissions officers that their school is the perfect fit for what you need from an MBA program. The best answers to these types of questions are both personal and specific. You need to effectively convey what you are looking for in an MBA program and tell the admissions committee why their school will best satisfy your learning goals and help you achieve your career development objectives.

“What Will You Contribute?” Essays

The “What Will You Contribute?” essay presents you with an opportunity to tell the MBA Admissions Committee why you would be a valuable addition to their incoming class. The schools are looking for candidates who can put in just as much as they take out. One critical thing to understand when preparing to answer these questions is that concrete and tailored answers about what you can contribute to each MBA program are crucial.

Professional Experience Essays

The professional experience essay is an executive summary of your career thus far. A resume is a record of jobs and achievements — a Professional Experience Essay provides the connections and interrelationships between those jobs and brings your resume to life. An effective Professional Experience essay will give the admissions committee a sense of the career decisions you’ve made, your major achievements in each step of your career, and the skills and knowledge you’ve acquired along the way.

MBA Application Video Essays

MBA admissions committees are increasingly relying on technology to help them evaluate and manage their growing applicant pools. MBA application video essays are becoming a popular tool, as MBA programs can use them to learn far more about candidates than the traditional application permits. In recent years, leading MBA programs including Kellogg Northwestern , MIT Sloan , and Chicago Booth have incorporated a video component into their evaluation process. Video essays are excellent screening tools that allow admissions officers to assess candidates’ professional presence and communication skills.

Free MBA Essay Writing Course

Please enter your email below to gain 30 days of free access to our MBA Essay Writing course. Learn about the five most frequently asked MBA application essay questions and access our brainstorming tools and sample essays.

No matter which type of MBA essay question you are tackling, your primary objective is to provide evidence that proves you possess the qualities that admissions committees value most. By doing so, you will move one step closer to an acceptance letter from a top business school.

Now that you have a better picture of the classic MBA essay questions you’re likely to face, let’s cover selecting the strongest stories to present in your MBA application essays.

How to Choose the Best Stories for your MBA Essays

Story selection is something all MBA applicants wrestle with. When you first read the MBA application essay questions, it may be hard to figure out which topics to cover or which of your stories to tell. We’ll explain how to go step-by-step to choose your best stories. Here are the steps:

Research the School’s Fit Qualities

Categorize the question.

• Brainstorm Topic/Stories

Choose a Topic or Story

To choose your best stories, you need to know what qualities MBA programs truly value when evaluating applicants. You want to tell stories that prove to the admissions officers that you possess the attributes they seek in MBA candidates. We refer to these as the school’s Fit Qualities . You might think of them as the highest-common denominators among the candidates who are accepted.

Early in your MBA essay writing process is the time to make some strategic choices about which qualities and strengths you will put front and center in your MBA essays. If you attempt to feature all of your strengths, you run the risk that admissions officers will finish your essays with no clear idea of any of them. Instead, select three or four of the qualities that your research tells you the school you are applying to prizes most of all.

Second, study the essay question to determine if it falls into one of the five essay categories discussed earlier in this article.

By categorizing each question, you’ll have a better idea of what the admissions committee will be looking for in your response. You’ll know the criteria for scoring top marks in that essay style, which will guide your application essay design decisions.

Brainstorm Topics/Stories

Third, you are ready to start brainstorming potential topics and stories. Remember that your central objective is to find opportunities to feature the key elements of your application strategy .

Here are some questions you can ask yourself to help you to choose your best topic or story:

Are you the star of the story or supporting cast?

With very few exceptions, you need to write stories where you play the starring role. Don’t make the mistake some applicants make of writing a thrilling story about their parents’ hardships and triumphs, leaving little room for their own.

Did the experience occur recently?

It is usually best to choose stories that happened within the last three years. If an older story is incredibly compelling, then keep it on your list. However, bear in mind that admissions officers are rarely interested in reading about your high school glory days.

Does the essay feature several Fit Qualities?

Review your topic ideas objectively and ask yourself if they exemplify the school’s Fit Qualities. Because you’ll be limited to telling only a few stories, you’ll want to choose the ones that feature a few different Fit Qualities if at all possible.

Once you have selected your best stories, it is time to create an outline to organize your thoughts before jumping into the writing process. ↑ To the Top

How to Outline Your MBA Essay Stories

The persuasive essay writing style is prevalent in university and work settings, so it may have been some time since you were asked to write a story. For that reason, we want to share a powerful outlining technique called the STAR framework that will help with the “story-telling” essays you may be asked to write in your MBA application.

The STAR framework is designed to help you tell a concise story with a beginning, middle, and end.

The “S” in STAR stands for Situation .

The Situation is the time, place, and context of the story; you can think of it as the setting, but it might also include the broader challenge or conflict you or your organization faced. In essence, this is the set-up of the story.

“T” in the STAR acronym stands for Task . The Task is your role and goal in the story. What were you expected to accomplish by the end of the story? An effective story has built-in conflicts and complications.

The Action of the story is what admissions officers are really interested in because this is their chance to see your strengths and qualities in action. While it won’t be necessary to write down every step you took at the outlining stage, you’ll want to jot down the highlights.

Below is an MBA essay example told using the STAR framework. It outlines a story written by a candidate who served as a donation chair for a fundraising event for a non-profit organization.

Task: Assigning specific jobs to committee members, checking on their progress, helping teammates meet agreed-upon deadlines for obtaining the donations, and offering other assistance

Action: Motivated my team by having them meet Literacy Now children. Assigned tasks and checked in regularly. Successfully mediated team disputes. Visited 20 restaurants and called 12 wineries. Ensured deadlines were met.

Sample MBA Essays: MBA Applicant Beware!

MBA Prep School’s guide is replete with essay writing tips, and we do provide excerpts from sample essays to illustrate the most common MBA essay categories. However, while you will find page-after-page of helpful advice and building blocks for constructing your own original MBA essays and stories, we don’t publish an extensive catalog of MBA essays written by MBA Prep School’s past clients.

The problem with collections of sample MBA application essays is that they can mislead you into thinking that if you can just replicate one of those sample essays, you’ve got your golden ticket into business school. Unfortunately, the opposite can be true. The reason those essays “succeeded” is because they were an integral part of a complete story about an impressive human being whom the admission committee concluded belonged at their business school.

And the scary truth is that reading MBA essay examples might even harm your chance of admission for several reasons:

1. They might stunt your creativity and ability to express yourself. If you are trying to mimic someone else’s essays – the content, the style, or the approach – your story and voice are likely to get lost in the process. Admissions committees want to be impressed – but they want to be impressed by you. Feature the traits and tell the stories that depict “you” at your best.

2. Sample MBA essays can undermine your confidence in your MBA candidacy. The essays that get published as samples are often truly eye-catching, dramatic, and sensational – stories of exceptional accomplishment, rare feats, or extreme obstacles. It may seem, in comparison, that none of your stories stack up. The good news is that the whole package is what matters, not a single defining moment in a candidate’s life.

The last thing you need is to doubt your abilities or have a crisis of confidence when you’re trying to put pen to paper (or finger to keyboard). Trust in your own experiences and tell stories about what you – and only you – will bring to the MBA program.

3. Admissions officers can tell when you’ve “sampled” from sample MBA essays. The pesky thing about MBA admissions committees is that they’re filled with brilliant people who know how this game is played and what resources are available. They can spot themes and clichéd stories inspired by sample essay collections. More importantly, they can sense when you’re telling someone else’s story or when the story doesn’t ring true to your MBA application’s other elements. Don’t give an admissions officer reason to doubt your authenticity by risking even the appearance that you “sampled” from MBA sample essays that are swirling around on the Internet.

At MBA Prep School, we work with clients we believe in and help them tell their stories, not someone else’s. Remember that the MBA application process is not a storytelling contest; even if it were, the winners would be chosen based on the authenticity, originality, and integrity of the stories they tell!

Final Thoughts

Critics of MBA essays often wonder if they still have a place in the application process when admissions committees can rely on quantitative data points to choose among applicants. However, your transcripts, test scores, and resume are historical documents that only tell a fraction of the story. Your MBA essays represent a powerful opportunity to communicate your goals, strengths, reasons for applying, and potential contributions to the class.

The process of writing MBA essays provides you with a rare opportunity for self-examination and self-expression. Many applicants value the introspection required of them in the MBA essay-writing process and find they can better articulate their strengths and goals during their subsequent MBA interviews as a result. By putting ample thought and effort into brainstorming and writing your MBA essays, you will almost certainly increase your odds of being accepted to a top MBA program.

Related Articles: Essay Examples

• Career Goals Essay Example
• What Will You Contribute? Essay Example
• Why MBA? and Why Our School? Essay Example
• Leadership Story Essay Example
• Professional Experience Essay Example
• MBA Video Essays
• Consulting Terms & Conditions

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How to Write a Goal Statement (with Examples)

Sudarshan Somanathan

Head of Content

September 1, 2024

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If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.

Knock, knock! Quickly checking in—what was the name of the business book you planned to start this weekend? Or the graduate school application you promised to write this month? Or that personal essay you wanted to publish on Medium?

If you’re struggling to recall, you’re not alone because constant distractions in our personal and professional life, like doomscrolling on social media platforms, can easily derail us from our goals and priorities.

Recent research found that employees who set goals are 14 times more likely to feel inspired at work. That’s not all. Writing goal statements also leads to a 90% boost in performance and persistence​.

This highlights the power of goal-setting, goal-tracking, and self-accountability in reaching your objectives. It also reinforces the age-old wisdom: reading, writing, and consistent reflection on our goals are key to building habits and staying on track. 

So, let’s dive directly into how you can construct effective goal statements and make those goals a reality. 🎯

The relevance of goal statements in personal and professional life

The importance of a career goal statement, the role of goal setting in crafting an effective goal statement, using the smart method to create goal statements, tips for writing a goal statement, implementation, effective business goal statements, effective personal goal statements, periodically tracking and updating your goal statement, learning from successful real-world examples, being flexible and adaptable with your goal statement.

What Is a Goal Statement?

A goal statement is a concise outline of your goal or goals for the future, including your vision, mission, and values.

You can use a goal or mission statement for various purposes—like career objectives, personal development, and even long-term life planning. 

A professional goal statement not only outlines your career direction but also acts as a personal development blueprint. It breaks down the steps needed to achieve your strategic objectives, ensuring steady progress toward your aspirations. 

More importantly, it gives clarity and purpose to your actions, keeping you aligned with your future ambitions and enabling personal growth along the way. A strong goal statement points you in the right direction, but more than that, it gives you a clear path forward, whether you’re aiming for a promotion, switching careers, or picking up new skills. 

It acts as a roadmap, breaking down the steps you need to take while keeping you accountable along the way. A personal statement can consistently remind you of what you’re working toward and fuel your motivation to stay committed until you achieve your desired result.

The influential self-development expert, Brian Tracy, said in an interview :

I always say there are two things to be successful. The first is to decide exactly what you want–set your goals–and then determine how you will achieve them (what skills you will have to learn, what actions will you have to take). And these are totally under your control. These are not dependent upon anyone else.

Thus, goal statements prove to be invaluable in personal and professional life.

In your career, they help you with:

• Clarity and focus: Goal statements help you prioritize key milestones for career growth and avoid irrelevant pursuits
• Measurement and accountability: Goal statements enable you to track progress and maintain accountability
• Company and team alignment: Goal statements ensure your personal goals align with your team’s and company’s vision

When it comes to your personal life, goal statements can help with:

• Motivation: Goals can keep you motivated, especially when things get tough. They give you concrete timelines that make you feel more accountable and often more in control
• Decision-making: Goals guide your decisions, making it easier to choose actions that lead to desired outcomes
• Personal growth: Setting goals encourages you to keep improving and developing yourself. Most personal goal statements involve physical and mental betterment

Setting up an actionable objective is the first step in achieving success. 

According to research, employees in goal-oriented organizations are about 7 times more likely to feel proud of their workplace and just as likely to recommend it as a great place to work. 

Writing down your goals turns them into something tangible, making them easier to focus on and achieve. Here are some solid reasons as to why a goal statement is essential when it comes to your career:

• Responsibility: Writing down your goal makes you accountable and gives you an extra push to stay true to it
• Clarity and direction: A clear goal statement defines your path and the next actionable steps
• Timeline and progress: Professional goals with timelines help you plan your actions and track progress
• Motivation: Outlining your goals keeps you motivated by acting as a long-term to-do list

How to Write a Goal Statement 

Simply thinking about your goals isn’t enough to achieve them. To increase your chances of success, it’s important to write down your goal statements and, if you can, share your progress with people you trust.

Before you begin writing your first goal statement, understand that the key is to outline exactly what you want to accomplish, how you plan to do it, and what the timeline for it is.

Begin by clearly defining your goal, including what you want to achieve, the timeframe for completion, and the steps needed to reach it. 

Make sure your goal answers these essential questions:

What do you want to accomplish?

When do you want to accomplish it?

How will you make it happen?

A well-defined goal should provide clear direction, a realistic timeline, and a practical action plan.

Here’s how you can prioritize your goals and determine where to focus your energy when you’re setting a career objective. Start by asking yourself these key questions:

• Values: What values do you want to uphold in your career? (Ensure your goals align with your core principles and ethics)
• Your definition of success: How do you define success in the workplace? (Tailor your goals to match your personal vision of achievement)
• Your financial goals: What are your financial aspirations? (Set goals that support your desired financial future)
• Ideal work environment: What does an ideal work environment look like to you? (Create goals that foster a setting where you can thrive)
• Educational advancement: What additional degrees or certifications could help you excel in your field? (Identify educational goals to enhance your expertise)
• Work-life balance: How do you envision a healthy work-life balance? (Ensure your goals support a fulfilling life both inside and outside of work)
• Leadership ambitions: Are you interested in pursuing leadership positions? (Guide your career goals toward roles that match your aspirations)
• Strengths: What strengths do you bring to your work, and how can you leverage them? (Set goals that capitalize on your unique abilities)
• Entrepreneurial ambitions: Do you aspire to start your own company in the future? (Align your current goals with your long-term entrepreneurial ambitions)
• Seeking challenges: Are you keen on taking on more challenging roles in your workplace? (Set goals that push you toward growth and new opportunities)

To craft personal goal statements that foster your vision of personal enrichment, here are some guiding questions to consider:

• What kind of lifestyle do you aspire to have? (Set goals that drive you toward fulfilling your dreams and ambitions)
• What are your hobbies and interests, and how can you incorporate them into your life? (Align your personal goals with activities you genuinely love)
• What kind of impact do you want to make on your community? (Direct your goals toward contributing to the greater good of society)
• What steps can you take to improve your physical and mental health? (Ensure your goals keep you in prime condition)
• What can you do to nurture and improve your relationships? (Set goals that deepen your family connections and personal relationships rather than detract from them)

Answering these questions will help you determine the ‘What’ aspect of your personal goal statement. Remember to keep your responses focused, clear, and direct. Here, ClickUp can support you with its array of features. Let’s explore them as we go along.

ClickUp Docs

If you’re feeling overwhelmed by all these questions, ClickUp Docs can help you organize your thoughts and draft clear goal statements.

Start by opening a new ClickUp Doc and jot down your goals. With ClickUp Docs, you can create detailed, customizable documents to outline your career path, set timelines, and align tasks with your objectives. 

Once your draft is ready, you can share the document with trusted friends and mentors for feedback, so they can comment directly within the doc. This feature keeps everything organized and ensures your goals are clearly defined and actionable.

Next, let’s address the ‘How’ and ‘When’ by applying the SMART method. This step requires in-depth research into what’s needed to achieve your SMART goals by creating achievable and measurable objectives .

Using the SMART framework helps clarify your goals, track progress, ensure feasibility, and monitor achievement within a set timeframe.

Here’s how SMART goals are set:

• Specific: Define your goal clearly and precisely
• Measurable: Ensure your goal has quantifiable criteria for tracking progress
• Achievable: Set a realistic goal that is attainable given your resources and constraints
• Relevant: Align your goal with your broader objectives and values
• Time-bound: Assign a deadline to create urgency and focus

💡 Example: If you’re aiming for a promotion that requires certifications, research the necessary courses, understand the time commitment, and plan your timeline accordingly. This approach ensures your goals are realistic and grounded in actionable steps.

It can be challenging to juggle all the elements of goal-setting while also creating realistic, relevant goals. That’s where ClickUp’s SMART Goals template comes in. 

ClickUp SMART Goals template

ClickUp’s SMART Goals template simplifies the process by helping you break down large objectives into manageable steps, track your progress, and stay motivated.

Here’s what ClickUp’s SMART Goals template offers:

• Enables progress tracking and success measurement
• Keeps you focused and motivated on long-term goals
• Identifies and addresses potential roadblocks efficiently

In addition to the strategies mentioned, here are some extra tips to help you craft a strong personal or career goal statement:

Tips & tricks

Review it regularly: Regularly review and adjust your goals as needed to reflect progress and changes

Set a timeline: Create a timeline with milestones for both short-term and long-term goals to stay motivated and on track

Request feedback: Share your goals with trusted individuals for honest feedback on your timeline and goal achievement, increasing your accountability

⚡ Template Archive: Need more SMART goal templates that can help you define and achieve your goals efficiently? Check out our library of free SMART goal templates that are easy to use, adaptable, and seamless to track and update.

Writing your goal statements is just the beginning; implementing them is where the real work begins. Break down your career goals into smaller, actionable steps. 

💡 Example: If you aim to land a leadership role, start by taking on smaller team projects to build your management skills. Prioritize these steps and establish a timeline.

Track your progress regularly and adjust as needed. Share your goals with a mentor or colleague for accountability and feedback. Celebrate small victories, like completing a course or receiving positive feedback, to stay motivated.

A flexible system is essential for successful goal implementation, and ClickUp Goals can help you effortlessly track, edit, and adjust your goals.

ClickUp Goals

ClickUp Goals is a powerful tool for creating, tracking, adjusting, and setting project goals or personal goals with ease. It offers flexible goal-setting with customizable targets, deadlines, and tracking methods tailored to fit your needs, making it easier to stay on track and achieve success.

You can break down larger goals into manageable milestones, ensuring steady progress. Visual tools like charts and progress bars help you monitor your progress, keeping you and your team motivated. 

Collaboration is also enhanced by sharing goals with your team, aligning efforts, and exchanging valuable feedback. 

Additionally, ClickUp Goals ensures that individual goals align with broader company objectives by grouping them into folders. It also automatically updates progress based on task completion, keeping everything up to date.

Examples of Personal and Business Goal Statements

Now that we understand the theory behind writing effective career goal statements, let’s explore some practical short and long-goal examples to inspire your personal and business goals.

Business goal statements can be complex, as they require detailed planning to outline your career objectives and the steps to achieve them. Professional goal statements may range from ongoing tasks to a specific one-time project.

A well-defined business or professional goal statement serves as both—a motivation booster and a roadmap for your career. It also enhances your resume by highlighting your career direction, aspirations, and self-awareness to potential employers.

Examples of effective business goal statements

An effective professional goal statement is clear, specific, and measurable. It provides clarity on what you want to achieve, how you’ll achieve it, and by when you expect to attain it. 

Here’s an example: Increase market share in North America by 20% by the end of Q4 2025 through increased ad campaign spending and sales team training

This professional goal statement is precise and quantifiable and includes all key elements: the desired outcome, location, strategy, and timeline.

Other examples include:

• Improve customer retention by 15% by Q2 2024 by enhancing product quality through a comprehensive competitive benchmarking exercise

This goal is focused and measurable, with a clear method for achieving the target.

• Secure a promotion to Senior Vice President by the end of 2026 by exceeding targets and demonstrating strong managerial skills

This goal follows the SMART framework, outlining a clear path for career advancement.

For organizational goals, it’s crucial to have tools like ClickUp Goals or OKR Templates to track and monitor progress across the company, department, and team levels.

By crafting clear and actionable goal statements, you set yourself and your business up for success, ensuring every objective is aligned with a strategic plan and has a defined timeline for achievement. 

ClickUp Company OKRs and Goals template

ClickUp’s Company OKRs and Goals template is a powerful tool for aligning your team with your company’s vision and values. 

It simplifies the process of setting and tracking objectives, standardizes performance measurement, and ensures that individual goals support your organization’s overall objectives. 

By maintaining alignment and cohesion, this template not only streamlines goal management but also boosts team morale and productivity.

Here’s what the ClickUp’s Company OKRs and Goals template offers:

• Create and track objectives to maintain focus and direction
• Identify and prioritize goals for maximum impact and efficient resource allocation
• Ensure all team members are aligned around shared objectives, boosting collaboration and coherence
• Monitor progress and measure performance concisely
• Improve team motivation and morale by clearly defining and tracking success
• Facilitate better communication and understanding across teams

⚡ Template Archive: Looking for more goal-setting templates to ensure you’re on the right track? Check out these free goal-setting and tracking templates that will level up your goal-setting strategy .

While we’ve focused on career goals, achieving them is near impossible without taking care of your personal well-being. 

Personal goals reflect who you are, what you want, and where you’re headed. Not only do they guide your journey, but they also make a strong impression on potential employers or educational institutions.

Balance your goals by focusing on areas such as relationships, physical health, spirituality, and personal growth to prevent burnout and boost overall satisfaction. 

Use goal-tracking apps to organize and prioritize your goals effectively. Set reminders, break down larger goals into smaller tasks, and regularly review your progress to stay on track and maintain a healthy work-life balance.

Examples of effective personal goal statements

When crafting personal goal statements, it’s essential to be specific about what you want to achieve, how you’ll achieve it, and the timeframe for completion. 

Here are some examples that follow the What, How, and When structure:

Reconnect with old friends: before the end of the month, schedule a coffee date with a friend you haven’t seen enough of lately

Learn Spanish: Dedicate 30 minutes daily to language lessons for 6 months to be at least semi-fluent by next summer

Complete a 10K run: Follow a 12-week structured training plan to boost fitness and mental resilience

These examples illustrate how clear, actionable personal statements of goals can lead to tangible outcomes, whether they involve personal enrichment, health, or career development.

Antoine de Saint-Exupéry, French writer and pilot said, “A goal without a plan is just a wish.”

Best Practices for Implementing Goal Statements

Now that you’ve written down your goals, it’s time to turn them into reality. 

Here’s how to make it happen:

Track and update your goals regularly to keep them aligned with your growth. Goals should be as dynamic and evolving as you are. Don’t let them collect dust—instead, review and adjust them consistently. 

Consider using goal-setting software to set reminders, track progress, and make adjustments so that your goals remain relevant and attainable as you evolve. When you achieve a goal or hit a milestone, take a moment to celebrate your success. Recognizing your progress keeps you motivated and reinforces positive behavior.

And if you miss a deadline or fall short, don’t be too hard on yourself. Instead, analyze what went wrong, learn from it, and adjust your approach to avoid repeating the same mistakes. 

By staying engaged with your goals and adapting as needed, you can ensure continuous progress and maintain the momentum needed to achieve them.

Real-world success stories offer valuable lessons and inspiration. For example, Elon Musk’s approach to goal-setting is a powerful model. 

His goal with SpaceX is to colonize Mars, and with Tesla, it’s to drive the world toward sustainable energy. What sets Musk apart is his ability to break these enormous goals into manageable steps, steadily working toward each milestone.

This shows the importance of setting bold goals while maintaining a practical, step-by-step approach. But you don’t have to look only at famous figures. You can also learn from those around you, like mentors or family members. 

Observe their strategies, seek guidance, and apply those habits to your journey. Their experiences can provide valuable insights to help you reach your goals more effectively.

If your original plan no longer feels right, don’t hesitate to adjust your goals, resources, or timeline. Flexibility is key to staying on track. Regularly reassess your goals to ensure they still align with your current situation and aspirations. 

Embrace changes as opportunities for growth. Sometimes, a shift in direction can lead to better outcomes than you initially imagined. Stay open to new possibilities and be ready to pivot when necessary. 

This adaptability will help you navigate challenges and seize opportunities as they arise.

Create Goals and Achieve Them with ClickUp

Personal and career goals are crucial for success—they outline your path, keep you motivated, and showcase your potential to employers. 

But with a busy life, managing these goals can be challenging. That’s where ClickUp steps in.

With multiple goal creation, sharing, review, and execution features and a variety of goal-oriented templates, it does all the heavy lifting for you, so you have more time to achieve your goals and dream big. 

Sign up for free today and start turning your aspirations into reality, one goal at a time!

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Trump and Allies Forge Plans to Increase Presidential Power in 2025

The former president and his backers aim to strengthen the power of the White House and limit the independence of federal agencies.

Donald J. Trump intends to bring independent regulatory agencies under direct presidential control. Credit... Doug Mills/The New York Times

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By Jonathan Swan Charlie Savage and Maggie Haberman

• Published July 17, 2023 Updated July 18, 2023

Donald J. Trump and his allies are planning a sweeping expansion of presidential power over the machinery of government if voters return him to the White House in 2025, reshaping the structure of the executive branch to concentrate far greater authority directly in his hands.

Their plans to centralize more power in the Oval Office stretch far beyond the former president’s recent remarks that he would order a criminal investigation into his political rival, President Biden, signaling his intent to end the post-Watergate norm of Justice Department independence from White House political control.

Mr. Trump and his associates have a broader goal: to alter the balance of power by increasing the president’s authority over every part of the federal government that now operates, by either law or tradition, with any measure of independence from political interference by the White House, according to a review of his campaign policy proposals and interviews with people close to him.

Mr. Trump intends to bring independent agencies — like the Federal Communications Commission, which makes and enforces rules for television and internet companies, and the Federal Trade Commission, which enforces various antitrust and other consumer protection rules against businesses — under direct presidential control.

He wants to revive the practice of “impounding” funds, refusing to spend money Congress has appropriated for programs a president doesn’t like — a tactic that lawmakers banned under President Richard Nixon.

He intends to strip employment protections from tens of thousands of career civil servants, making it easier to replace them if they are deemed obstacles to his agenda. And he plans to scour the intelligence agencies, the State Department and the defense bureaucracies to remove officials he has vilified as “the sick political class that hates our country.”

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KKR’s ‘apprenticeship culture’ is fueling its ambitions to reach $1 trillion in assets

Good morning. KKR became famous in the 1980s as the leveraged buy-out pioneer that acquired RJR Nabisco—a nail-biting drama chronicled in the book Barbarians at the Gate . Today it’s the world’s third-largest alternative asset manager that, as my Fortune colleague Shawn Tully notes, “boasts the industry’s hottest stock and biggest ambitions.” Tully spoke with co-CEOs Joe Bae and Scott Nuttall about their strategy to move beyond a traditional capital-light, fee-based business to a buy-and-hold model more akin to Warren Buffett’s Berkshire Hathaway . Shawn’s new story, published today, details how they plan to reach $1 trillion in assets by 2030 and become a much more profitable company along the way.  

At their heart, most successful investment firms try to foster what Nuttall calls an “apprenticeship culture” in which leaders teach and test and create a state of constant learning. Bridgewater’s founder Ray Dalio called it “radical transparency;” Berkshire Hathaway’s Charlie Munger talked about being a “learning machine.”  

Another way top leaders encourage learning is by making themselves extremely accessible to up-and-comers. While Ken Chenault learned a lot in his 17 years as CEO of American Express , he embraces the freedom he now has to do deeper dives as chairman and managing director of venture firm General Catalyst. “I loved being CEO of Amex but I was scheduled two or three years out,” Chenault says. “The terrific thing now is that I can spend four or five hours with a founder in a way that would have been really hard before.” 

Mark Sotir, who runs Equity Group Investments, the investment firm founded by the late Sam Zell, told me earlier this summer that “the environment Sam created was one where you have to grow; you don’t run out of things to learn or things to try. You have to experiment.” 

It’s a worthwhile lesson at a time when many are lamenting how to educate the next generation in an age of AI. Some of the greatest insights, of course, come from learning about the experiences of others. We compiled a special digital issue (story links below) that’s out this morning with half a dozen recent and new features that we hope you’ll find instructive.   

More news below. 

Diane Brady [email protected] Follow on LinkedIn

A special digital issue of Fortune

The best stories of July and August from Fortune , including a radical overhaul at a private equity titan, a crisis for the First Family of poultry, and more.

— KKR’s co-CEOs want to reach $1 trillion in assets by 2030. To do so, they’re willing to make big bets and leave the PE firm’s old ways behind. Read more .

— John Randal Tyson was set up to run his family’s $21 billion chicken empire. His erratic behavior could change that. Read more .

— Jeff Bezos’s famed management rules are slowly unraveling inside Amazon. Read more .

— A 25-year-old crypto whiz kid went from intern to president of Jump Trading’s crypto arm. Then he became the fall guy. Read more .

— An inside look at a secretive investment firm that counts some of the wealthiest Americans as clients and some of Silicon Valley’s most powerful figures as advisors. Read more .

— Can you quit Ozempic and stay thin? These startups say you can—but doctors say that’s an unproven claim. Read more .

Elon Musk defends Telegram founder

Elon Musk is calling for the release of Telegram founder Pavel Durov, who was arrested in France over the weekend and is expected to be charged with failing to moderate illegal activity and commerce on the messaging app. The arrest raises questions as to whether Musk could be next.   Fortune

Temu's parent company sinks

The stock of Temu's parent company PDD Holdings fell more than 30% on Monday after the company reported disappointing sales in Q2 and warned that Temu, a discount e-commerce site, could continue to struggle in the future. PDD Holdings officials blamed increased competition from companies like Amazon and scrutiny of Temu's business practices, including safety concerns. Fortune

California considers crackdown on big AI

The California State Senate will vote on a new bill this week that could require AI companies in the U.S. to thoroughly test for safety risks and include a "full shutdown" feature for AI models that cost more than $100 million to train. Silicon Valley-based AI developers like OpenAI say regulation should be controlled on the federal level. Fortune

AROUND THE WATERCOOLER

CEOs are shelling out up to $15,000 for psychedelic mushroom retreats to reinvent their leadership style by Lila MacLellan

Texting your employee after-hours can now get you a nearly $13,000 fine in Australia by Chloe Berger

Donald Trump says Elon Musk can consult for the federal government if he wins reelection by Paolo Confino

Volkswagen adds in-car gaming to certain new models by Chris Morris

More than 40% of full-time U.S. employees aren’t making a living wage by Emma Burleigh

Skepticism and confusion: Inside Elon Musk’s latest promises to X employees by Kali Hays

Luxury footwear CEO took over his first store at just 19 and had to sack all the staff who were stealing. Now he runs $432 million-a-year Kurt Geiger by Orianna Rosa Royle

T his edition of CEO Daily was curated by Joey Abrams.

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