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Blog What is an Action Plan & How to Write One [With Examples]

What is an Action Plan & How to Write One [With Examples]

Written by: Danesh Ramuthi Oct 26, 2023

action plan

An action plan is a meticulously structured strategy that pinpoints specific steps, tasks and resources vital to turning a goal into reality. It is extremely useful in any project management. 

Crafting an action plan is like plotting a route for a cross-country journey. It’s the strategic map that outlines every step, decision and pitstop needed to reach your ultimate destination.

With a well-thought-out action plan, you’re not just shooting in the dark; you’re making informed, purposeful strides towards your goals. Dive deep with our guide and witness real-world examples that will inspire and guide you.

Need a tool to kickstart your planning? Try out the Venngage business plan maker and explore their extensive collection of action plan templates .

Click to jump ahead: 

What is the purpose of an action plan?

When to develop an action plan, 7 components of a actions plan, 15 action plan examples.

  • How to Write an action plan?

Final thoughts

An action plan serves as a strategic tool designed to outline specific steps, tasks and goals necessary to achieve a particular objective.

Its primary purpose is to provide a clear roadmap and direction for individuals, teams or organizations to follow in order to efficiently and effectively accomplish their goals. 

Action plans break down complex projects into manageable, actionable components, making it easier to track progress and stay on course.

Moreover, action plans play a crucial role in fostering accountability and coordination among team members. By assigning responsibilities and deadlines for each task or milestone, they ensure that everyone involved is aware of their roles and the overall timeline, reducing confusion and enhancing teamwork. 

Additionally, action plans help in resource allocation, budgeting and risk management by enabling stakeholders to identify potential challenges and plan for contingencies. 

Overall, the purpose of an action plan is to transform abstract goals into concrete actions, making them more achievable and measurable while ensuring that the resources and efforts are aligned with the desired outcomes.

Developing an action plan is crucial when you’re looking to achieve a specific goal or outcome. Here are instances when you should consider developing an action plan:

  • Start of an organization : Ideally, an action plan should be developed within the first six months to one year of the start of an organization. This initial plan lays the groundwork for the future direction and growth of the entity.
  • Project initiation : At the start of any project, an action plan helps to clearly define the tasks, responsibilities, and timelines.
  • Goal setting : Whenever you or your organization sets a new goal. Action plans transform these goals from abstract ideas into concrete steps.
  • Strategic planning : For long-term visions and missions, action plans break down the journey into manageable pieces, each with its timeline and responsible parties.
  • Performance improvement : If there are areas where performance is lacking, whether it’s personal or organizational, an action plan can outline the steps needed to elevate performance.

An action plan is a detailed outline that breaks down the steps necessary to achieve a specific goal. Here are the typical components of an action plan.

1. Objective or Goal

The cornerstone of your action plan is the objective or goal. This should be a clear and concise statement outlining the desired outcome or result. Having a well-defined objective provides a direction and purpose to the entire plan, ensuring all tasks and actions are aligned towards achieving this singular aim.

2. Tasks or Actions

Once the objective is set, the next step is to list down the specific tasks or actions required to achieve this goal. These tasks should be broken down into detailed steps, ensuring no essential activity is overlooked. The granularity of these tasks can vary based on the complexity of the goal.

3. Set deadline

For each task or action, set a realistic and achievable deadline. This timeline ensures that the plan stays on track and that momentum is maintained throughout the execution. It also allows for monitoring progress and identifying potential delays early.

4. Resources needed to complete the project

It’s crucial to recognize and list the resources you’ll need to complete the tasks. This can encompass financial resources, human resources, equipment, technological tools or any other assets. Identifying these early ensures that there are no bottlenecks during execution due to a lack of necessary resources.

5. Person responsible

Assign a person or a team for each task. This designation ensures accountability and clarity. When individuals are aware of their responsibilities, it reduces overlap, confusion and ensures that every task has someone overseeing its completion.

6. Potential barriers or challenges

Every plan will face challenges. By anticipating potential barriers or obstacles, you can be better prepared to address them. This proactive approach ensures smoother execution and less reactionary problem-solving.

7. Measurement of key performance indicators (KPIs)

Determine how you’ll measure the success of each task or the plan overall. KPIs are tangible metrics that allow you to gauge progress and determine whether you’re moving closer to your goals and objectives. They offer a quantifiable means to evaluate success.

Action plans serve as blueprints, guiding the steps and resources needed to achieve a specific goal. 

They come in various formats, tailored to different scenarios and objectives. Here, we present a range of action plan examples that cater to diverse purposes and situations. 

From business strategies to simple task lists, these examples illustrate the versatility and importance of well-structured planning.

Business action plan example

A business action plan is essentially a strategy roadmap, meticulously tailored for realizing broader business objectives. By crafting a solid action plan, businesses can channel their resources, manpower and strategies in a direction that harmonizes with their larger vision.

Purple Business Action Plan Template

Key to this plan is the identification and alignment of steps that resonate with the company’s comprehensive strategy, ambitions of growth and aspirations for operational enhancements. 

While this might entail a myriad of specific steps based on unique business goals, some common elements include setting clear key performance indicators (KPIs), undertaking a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to grasp the current business landscape and establishing a timeline to keep track of progress.

Business Action Plan Template

Furthermore, allocating responsibilities to team members or individuals ensures that every aspect of the strategy has a dedicated focus. Budgeting, essential to the success of the action plan, ensures that every initiative is financially viable and sustainable. 

Red Business Action Plan Template

Regular reviews and iterations based on feedback and changing market dynamics keep the action plan agile and relevant.

Related: 5 Steps to Create an Actionable Employee Development Plan [with Templates & Examples]

Company action plan example

A comprehensive company action plan serves as the strategic linchpin, ensuring a coherent and coordinated approach to realizing organizational goals. Central to this plan is the incorporation of rigorous market research and analysis, which provides insights into consumer behaviors, market trends and potential opportunities. 

Clean Green And Gray Action Plan

Equally vital is the focus on product development and procurement, ensuring that the offerings align with market demands and stand out in terms of quality and relevance. 

Alongside, adept legal and financial management safeguards the company’s interests, ensuring compliance with regulations and prudent fiscal oversight.

Simple Green And Orange Company Action Plan

Moreover, the essence of any successful company action plan lies in its sales and marketing strategies. These define how the products or services are positioned and promoted in the market, ensuring visibility and engagement with the target audience. 

Navy And Yellow Modern Minimalist Action Plan

However, while acquisition is crucial, retention plays an equally significant role. Hence, impeccable customer service and nurturing relationships become indispensable components, fostering loyalty and ensuring that clients remain ambassadors for the brand long after the initial transaction.

Related: 30+ Project Plan Examples to Visualize Your Strategy (2023)

Sales action plan example

A well-structured sales action plan serves as the backbone for systematic and efficient progress. Central to this plan is the identification and utilization of the most effective sales channels, whether they are direct, online or through third-party avenues. 

Strategic Food Sales Action Plan Template

Clarity on the products and services on offer, combined with their unique selling propositions, facilitates tailored and resonant sales pitches. 

Budget considerations ensure that resources are judiciously allocated, balancing the act between expenditures and potential returns. This financial prudence is complemented by setting realistic sales projections, which act as both a motivational target and a yardstick for success.

Timelines, or proposed deadlines, infuse the process with a sense of urgency, ensuring that the momentum of the sales drive is maintained. 

example of an action plan in business plan

However, the true measure of the action plan’s efficacy lies in its key performance indicators (KPIs). These metrics, be it lead conversion rates or customer retention figures, serve as tangible markers, highlighting the plan’s strengths and signaling areas that might require recalibration to increase sales.

Food Retailer Sales Action Plan Template

Corrective action plan example

The essence of a corrective action plan lies in its meticulous structure, tailored to address and rectify deviations or inefficiencies identified within an organization. At its core, each action item serves as a focal point, detailing specific areas or processes that require intervention. 

Black and Green Corrective Action Plan

Accompanying each action item is a clear description that provides a comprehensive understanding of the issue at hand. 

However, merely identifying a problem isn’t enough; delving deep into its origins through root cause analysis ensures that solutions target the fundamental issues, rather than just addressing superficial symptoms. 

Green Minimalist Corrective Action Plan

This analysis then paves the way for defining the corrective action, a tangible step or series of steps designed to mitigate the identified problem and prevent its recurrence.

Besides, to ensure the plan’s effectiveness, assigning a responsible person to each action item is paramount. This individual or team is entrusted with the task’s execution, ensuring accountability and focus. 

example of an action plan in business plan

The status of each action keeps stakeholders informed about the progress, be it in the planning phase, ongoing, or completed. 

Lastly, setting a due date for each corrective action introduces a sense of urgency and purpose, ensuring that issues are addressed in a timely manner, minimizing disruptions and maximizing operational efficiency.

Simple action plan example

A simple action plan strips away the layers of complexity, offering a concise and direct approach to achieving a goal or addressing an issue. This type of plan is characterized by its straightforward structure, devoid of extraneous details, yet powerfully effective in its clarity. 

It is specifically designed for tasks or objectives that don’t necessitate elaborate strategies or multi-layered approaches.

White and Red Simple Corrective Action Plan

The core components of a simple action plan usually include a clear statement of the task or objective at hand, followed by a sequence of actions or steps to be taken. 

Each step is described succinctly, ensuring that anyone involved has a clear understanding of what is expected. Responsibilities are defined clearly, with each task allocated to an individual or a team, ensuring accountability. Timelines might be integrated, providing a clear framework for completion, even if they’re just broad milestones. 

Simple Yellow And Black Action Plan

Regular check-ins or assessments, although minimal, might be incorporated to monitor progress. 

The beauty of a simple action plan lies in its agility and adaptability, making it particularly suited for individual projects, short-term tasks or situations where a rapid response is required.

Simple Action Plan Flow Chart Template

How to write an action plan?

Creating an effective action plan is a foundational step towards turning aspirations into tangible results. It provides a clear roadmap, ensuring that each step taken aligns with the overall objective.

Whether you’re aiming to enhance a business process or achieve a personal goal, a well-drafted action plan can be your guiding light. Here’s key steps on how you can craft one:

  • Step 1: Establish SMART goals: Initiating with a goal that is specific, measurable, achievable, relevant and time-bound ensures you have a clear and focused endpoint in sight. Smart goals serves as the cornerstone for your entire strategic blueprint.
  • Step 2: Determine necessary tasks: Decompose your overarching objective into smaller, actionable tasks. This modular approach not only makes the mission less daunting but also provides a sequential pathway to goal attainment.
  • Step 3: Assign essential resources: Depending on the tasks at hand, designate necessary resources, be they human, financial or technological. This ensures that every activity has the backing it needs for successful execution.
  • Step 4: Prioritize tasks by importance: Not all tasks hold equal weight. Determine the hierarchy of tasks based on their impact on the goal and their time sensitivity. This allows for a systematic progression.
  • Step 5: Outline timelines and key markers: With tasks in hand, set clear deadlines for each. Introduce milestones, which act as periodic check-ins, ensuring you’re on track and allowing for celebrations of smaller victories.
  • Step 6: Oversee and modify your strategy blueprint: As you progress, there will invariably be learnings and challenges. Regularly review your plan to make necessary adjustments, ensuring its relevance and effectiveness.
  • Step 7: Consider ready-to-use templates: If starting from scratch feels overwhelming, lean on structured templates to guide your planning. There’s plenty of business plan softwares and platforms such as  Venngage that offer a plethora of action plan templates , tailored to various needs, which can significantly streamline the process.

An action plan is more than just an action steps, it’s a strategic blueprint that bridges the gap between aspirations and realizations. 

Through this comprehensive guide, I’ve walked you through the purpose, ideal timings, core components, and practical examples of action plans across various domains. 

Leveraging tools of project management , you can track progress, assign tasks and ensure every team member stays on the same page. 

It’s not just about setting goals, but about strategically planning every step, ensuring tasks completed align with the larger project goals. 

Remember, success isn’t just about having goals but about charting the right course to achieve them

And if you’re looking to supercharge your planning efforts, don’t miss out on the Venngage business plan maker. 

Dive into their extensive collection of action plan templates and make your strategic planning both efficient and effective. 

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How to Write an Action Plan: Step-by-Step (Examples)

By Status.net Editorial Team on November 9, 2023 — 9 minutes to read

An action plan is a detailed roadmap of the necessary steps you need to take to achieve a specific goal or objective. It’s like a GPS that guides you from your starting point to your desired destination. Creating an action plan helps you break down a large goal into smaller, more manageable tasks, which makes the goal feel less overwhelming.

To start, you should first identify your end goal and be as specific as possible. For example, if you want to increase sales for your business, set a target like “Increase sales by 20% within the next six months.” This will give you a clear vision of what you want to achieve and make it easier to measure your progress.

Next, list the necessary actions or tasks required to reach your goal. These can be further divided into smaller tasks that are easy to understand and implement. For example, to increase sales, you could:

  • Improve your online presence by revamping your website, optimizing it for search engines, and posting regularly on social media platforms.
  • Reach out to potential clients through email campaigns and cold calls.
  • Offer promotions or discounts to incentivize new customers to try your product or service.

Now, it’s time to set a timeline for each task. Deadlines will enable you to monitor your progress and stay on track. Assign realistic due dates for each task, and if needed, break them down into smaller milestones.

To ensure your action plan’s success, make sure to assign responsibility for each task. If you’re working with a team, delegate tasks according to each team member’s strengths, skills, and workload. This will help ensure everyone knows what their responsibilities are, and they are held accountable.

Lastly, always monitor your progress and evaluate your action plan’s effectiveness. Regularly review the tasks you’ve accomplished, and make note of the tasks that were challenging or required more time than anticipated. This self-assessment will help you improve your action plan and make necessary adjustments as you work towards your goal.

Example Action Plan

Goal : Increase sales by 20% within the next 6 months (By January 1st, 2025)

Actions : 1. Improve online presence a) Revamp website design – Due October 15th b) Optimize website for SEO – Due November 1st c) Post regularly on social media (1x/week min) – Ongoing

2. Reach out to potential clients a) Create email marketing campaign – Due September 15th b) Start cold calling campaign (10 calls/day) – Start October 1st

3. Offer promotions a) Design promotion flyers – Due September 1st b) Run month-long 20% off sale – October 1-31st

Monitoring : – Check website analytics weekly – Track new clients monthly – Evaluate sales figures monthly – Adjust plan as needed at monthly meetings

Responsibilities : – John to revamp website – Susan to handle social media – Michael to create promotions – Jennifer to manage outreach campaigns

Steps to Creating a Powerhouse Action Plan

First, identify your goal . Be specific about what you want to achieve and set a time frame for accomplishing it. This will help keep your efforts focused and prevent you from getting overwhelmed by smaller tasks. For example, instead of “increase sales”, choose “increase sales by 20% in the next six months”.

Next, break your goal down into smaller, manageable tasks . Create a list of activities or steps that must be completed in order to reach your goal. If your goal is to Increase sales by 20%, some tasks might be:

  • Research your target market
  • Develop a marketing strategy
  • Improve product offerings
  • Train your sales team

Assign a deadline and responsible party for each task on your list. This will help ensure that all tasks are completed on time and that everyone knows their role in achieving the goal. Make sure to set realistic timelines for each task, taking into consideration the resources and time available.

Here’s an example:

  • Research your target market – due in one week – assigned to Jane (marketing specialist)
  • Develop a marketing strategy – due in two weeks – assigned to marketing team

Monitor your progress regularly. Keep track of your progress by using tools such as calendars, project management software, or a simple spreadsheet. Regularly assess whether you’re on track to meet your goal and adjust your action plan if needed. For example, if a task is taking longer than expected, you may need to reassign resources or revise the deadline.

Celebrate your milestones and learn from setbacks . Along the way, take the time to acknowledge and celebrate your successes, as well as learn from any setbacks or challenges. This will help maintain motivation and encourage continuous improvement.

Finally, communicate your action plan to all stakeholders involved, such as employees, investors, or clients. Clear communication ensures everyone understands the goal, their responsibilities, and the expectations for the project.

Defining Clear and Smart Goals

Specific goals.

When creating your action plan, start by setting specific goals. These are clear, well-defined goals that leave no room for ambiguity. You should know exactly what needs to be accomplished and how you plan to achieve it. For example, instead of aiming for “increasing sales,” set a goal like “increase sales by 15% over the next six months.”

Measurable Goals

Your goals should be measurable so that you can track your progress and know when you’ve achieved them. This involves identifying quantifiable indicators that will help you determine your progress. For instance, if your goal is to increase sales, a measurable component can be the number of units sold or the amount of revenue generated within a specific timeframe.

Achievable Goals

When setting goals, make sure they are achievable and realistic based on your current resources and constraints. Consider your team’s capabilities, time, and budget. Unattainable goals may negatively impact your motivation and morale. For example, if you have a small team with limited resources, setting a goal to double your company’s size within a month might be unrealistic. Instead, aim for a modest yet challenging growth rate that can be achieved with your available resources.

Relevant Goals

Your action plan goals should also be relevant to your organization’s mission and vision. These are goals that align with your overall strategic plan and contribute to its long-term success. Relevant goals ensure that your efforts are focused on high-impact areas and avoid unnecessary distractions. For example, if your business is focused on sustainability, a relevant goal might be to reduce your company’s carbon footprint by 20% in the next year.

Time-bound Goals

Finally, ensure that your goals are time-bound, meaning they have a deadline for completion. Deadlines keep your team accountable and help maintain a sense of urgency, which is crucial for staying on track and achieving your objectives. A clear timeframe also allows you to measure your progress and adjust your plans as needed. For instance, you could set a goal to expand your customer base by 10% within the next quarter.

Assigning Roles and Responsibilities

When creating an action plan, it’s important to assign roles and responsibilities to your team members. This helps ensure tasks are completed efficiently and everyone is clear about their duties. Here’s how to do it effectively:

  • First, identify the necessary tasks to achieve your goal. Be specific about what needs to be done and break it down into smaller steps if needed. For example, if your action plan involves promoting a new product, tasks could include designing promotional materials, creating social media posts, and reaching out to potential partners.
  • Next, evaluate the skills and expertise of your team members. Consider their strengths, weaknesses, and past experiences with similar projects. This will help you match team members with tasks that best suit their abilities. For instance, someone with graphic design expertise should be responsible for creating promotional materials.
  • Once you’ve determined which team members are best suited for each task, clearly communicate their roles and responsibilities. This can be done through a project management tool, an email, or a team meeting. Make sure everyone is aware of their duties and the deadlines for each task.
  • Keep track of everyone’s progress, and hold regular check-ins to see how each team member is doing with their assigned tasks.
  • Be open to adjusting your action plan and roles as necessary. Sometimes, unforeseen challenges can arise and require you to modify your plan.

Creating a Time Frame

When working on your action plan, it’s important to establish a realistic time frame for achieving your goals. This helps you stay on track and prioritize tasks effectively. We will walk you through the process of creating a time frame for your action plan.

  • First, break down your primary goal into smaller, manageable tasks. Think of these tasks as stepping stones that will lead you toward your overall objective. For example, if your goal is to start a new business, your tasks might include researching your target market, establishing a budget, and developing a marketing strategy.
  • Next, assign a deadline to each task. Deadlines should be specific and set in stone but make sure to be flexible enough to adjust as necessary. Use a calendar or planner to visualize your timeline, marking important dates and milestones. For example, you could set a four-month deadline for completing market research and a six-month deadline for securing initial funding.
  • To keep yourself accountable, set reminders or notifications for important deadlines. This can be done using digital tools like smartphone apps or traditional methods, such as sticky notes on your workspace. Regularly reviewing your progress and adjusting your time frame when needed will help you stay on track.
  • Lastly, consider any external factors that might impact your time frame. Are there seasonal events, holidays, or industry-specific deadlines that could affect your ability to complete tasks? Factor in these considerations as you build your timeline.

Resource Allocation

When creating an action plan, resource allocation plays a major role. You’ll need to determine the resources required for each task and how they’ll be distributed among team members. This usually includes time, budget, and human resources.

  • Start by estimating the time each task will take. Break tasks down into smaller chunks and allocate a specific deadline to each. This will help you prioritize tasks and balance workloads for your team members. For example, if designing a marketing campaign takes four weeks, divide it into weekly tasks like conducting market research, creating promotional materials, and setting up advertisements.
  • Next, determine the budget needed to complete your project. Identify any expenses such as salaries, equipment, software, and project-related costs like travel. Create a budget for each task to avoid overspending, and allocate funds accordingly. Using our marketing campaign example, allocate separate budgets for market research tools, graphic design tools, and advertising platforms.
  • Lastly, allocate human resources to tasks based on their skills and expertise. Delegate responsibilities to your team members, ensuring that everyone has a clear understanding of their role in the project. If needed, identify additional hires or outside consultants to fill gaps in your team’s expertise. For instance, if your team lacks graphic design experience, consider hiring a graphic designer or outsourcing the work to a design agency.
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What is an action plan? Steps, template, and examples

example of an action plan in business plan

Editor’s note : This blog was updated 27 June 2023 to add more information about action plans, including examples of the types of organizations that can use action plans and an in-depth example study. The action plan template was also updated.

What Is An Action Plan? Steps, Template, And Examples

Have a thoughtfully laid-out product roadmap? Great! What’s next?

It’s time to make things happen and turn your product vision into reality.

As a product manager, you’re akin to an orchestrator, juggling multiple hats that need different levels of skill and communication — the glue that brings everything together. One of the most important things you need to get started is an action plan.

What is an action plan?

An action plan is a guiding document and work breakdown structure that outlines all the tasks that need to be completed so you can achieve your product goals.

An action plan is like a music sheet: if you have a defined set of notes, you know exactly what the music is going to sound like.

As the product manager, you need to be able to define the set of tasks in sequential order, considering dependencies and priorities, that will help you complete your project in the quickest, most efficient way possible.

What is an action plan example?

Action plans do not all have to be for complicated products or things — they can be for easy, short-term plans as well. For example, say a product team at a stationery company wants to introduce a new pen model. Their action plan could involve defining the new model’s design, sourcing materials, setting up manufacturing processes, determining marketing strategies, and setting a timeline for the product launch.

Another example could be a clothing brand apparel brand plans to launch a new, sustainable line. This action plan could include researching sustainable materials and manufacturing processes, designing the clothing line, determining pricing strategies, planning the marketing campaign to emphasize the sustainability angle, and coordinating the product launch across various sales channels.

As you can see, action plans don’t always have to be for complex software products. We’ll walk through an example later in the article more suited toward a digital tech product, but the point is that every team can use an action plan no matter what their product is!

How an action plan complements your product strategy

It’s important to note that an action plan and product strategy are not the same thing. Product strategy defines the high-level direction of what will make a product successful and a general idea of how to get there. An action plan is created from an execution standpoint and is not meant to define product strategy.

However, a good action plan should incorporate a long-term product strategy that aligns with business goals. Taking action that doesn’t ultimately lead to achieving your goals is simply unnecessary and a drain on your resources. A smart action plan embraces the fact that business goals and product priorities can change along the way, making it crucial to create a plan that is flexible and allows you to pivot with minimal disruptions.

All in all, an action plan (especially when finely tuned and strategic) complements your product strategy by providing an actionable roadmap to success. As mentioned earlier, while the product strategy paints the high-level vision for what will make a product successful, the action plan breaks this down into tactical steps — think of it as the bridge between the strategy and actual implementation. It’s important to clarify that a well-crafted action plan does not aim to redefine the product strategy but gives a path to execute it.

example of an action plan in business plan

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How to create an action plan in 5 steps

Creating an action plan is a logical exercise, much like putting the pieces of a jigsaw puzzle together. It’s just that sometimes, you don’t have the jigsaw pieces readily available, so you have to do some digging to find them first.

Whether you’re using pen and paper or a more sophisticated project management tool such as Jira or Confluence, it’s important to write down your action plan so you can get everyone on the same page (literally) and reference it later.

The steps to writing an effective action plan are as follows:

  • Define goals
  • Build your framework and task list
  • Define roles and responsibilities
  • Communicate and get feedback
  • Update your action plan

1. Define goals

The most important step in creating an action plan is to define the goals you want to achieve through that plan. This isn’t exclusively about launching a new product feature or enhancing user experience, you can equally use an action plan to reinforce security measures or diminish your product’s tech debt. The goals can be big or small, but defining them clearly is crucial.

To ensure these goals are robust and measurable, incorporate data metrics as your success indicators and set feasible timelines. The more precise and data-centric your goals, the more actionable they become. For example: Increase net-new users by X percent through the release of Y new feature by the end of Q3.

2. Build your framework and task list

Now that you have your goals defined, work backward from your goals and think about all the different pieces you need to reach them.

When dealing with so many moving parts, it’s important to create a structure for them. We call this the work breakdown structure.

Essentially, this involves dissecting the project into smaller, manageable tasks. Organize these tasks into groups and create dependencies and communication links between them. This forms the framework you can use to fully build out your action plan.

The framework will help you create a holistic execution plan and force you to think about the things that you possibly could have missed. No two companies are alike, so create a detailed framework that works for you and your company.

Example action plan framework

Here’s an example of a simple, high-level framework for a process-oriented action plan that’s ideal for software companies:

  • Product scoping
  • Technical scoping
  • UI/UX design
  • Development
  • Release and review

Product scoping — Gather product requirements through product analytics, customer discovery, cross-functional collaboration and internal feedback, competitive and market trends, and any other source that brings insights into the product you’re building. Consider how your product will impact existing customers, other products, teams, revenue streams, etc. within your company.

Technical scoping — Once you have the product requirements nailed down, having technical scoping discussions helps to understand technical feasibility and dependencies better.

UI/UX design — Create prototypes according to user experience and design best practices. This will help validate technical feasibility, customer usability, and alignment with product strategy.

Development — Now that we have a solid set of requirements that are ready to be developed, you can create further action plans specifically for development in collaboration with your engineering manager(s) . Together with your engineering leaders, break down the development phase into manageable chunks of work, taking into account technical dependencies and the sequential order of how the tasks must be developed.

Testing — Once your product is developed, it’s time to test it. Engage a variety of stakeholders to test your product. More feedback means more insights into how customers will perceive and use your product.

Release and review — Releasing a new product feature can be nerve-wracking. Having a release checklist to go with your action plan can be helpful. Think about all the things that need to be put in place before the release, including communicating with other stakeholders (e.g., support, marketing, sales, leadership, etc.). Once you release, review customer feedback to find ways to improve your product.

Once you have your framework, create a detailed list of tasks for each stage. Support each task with a written description of what the task entails and what defines it as completed . Reach out to your team members to help you understand each task better and include any other details that you think are relevant.

3. Define roles and responsibilities

Use the framework as a point of reference to manage your resources. Resources can make or break your project, so it’s important to manage them as efficiently as possible.

In collaboration with your engineering manager, establish the team that will be working on the specific project. Define the roles and responsibilities of each team member and make sure everyone understands how they are expected to contribute to the project.

Assign tasks to team members accordingly and help them understand the scope of their tasks. It’s also important to collaboratively set up deadlines for tasks and then hold them accountable to those timelines.

4. Communicate and gather feedback

You now have a well-established action plan. You know who is doing what, when, and how it all leads up to achieving the goals of your action plan. But there are always caveats.

For instance, sometimes you make assumptions before validating, or you’re just not aware of something that can become a problem later on. The list of potential nags is literally endless.

To avoid this, communicate your action plan to your core team, management, cross-functional stakeholders, and other team members to gather feedback. Being open to feedback is critical to learning and growing. Incorporating feedback will build your own credibility and will help evolve the process of creating action plans.

5. Update your action plan

The only constant is change. As market trends and business strategies evolve, you have to be ready to pivot. This can put a damper on your well-established action plans.

Acknowledging this and building flexibility into your action plans will help you keep projects on track. Create milestones or checkpoints in your action plans; this will enable you to make informed decisions on how best to pivot when the need arises.

As things change, update your action plan and communicate at the earliest possible to the project team, as well as any other stakeholder that needs to be in the loop.

Action plan in-depth example: Improving user engagement with a new feature

Let’s walk through a specific (and realistic) example product managers may face — improving user engagement by releasing a new feature. Specifically, let’s say you’re working on a news app and have been seeing declining user engagement recently. You’re not exactly sure why, but think that introducing a personalization feature might increase engagement. Following the steps outlined to create an action plan, the process would look like this:

The primary goal is to increase user engagement by 20 percent over the next two quarters. You’ll do this by introducing a personalization feature that tailors content to the individual user’s interests — something that we believe our competitors are doing already.

This will be measured by tracking metrics such as session duration, number of articles read per session, and click-through rates on personalized content suggestions.

You’ll use the simple, high-level framework we outlined to build the task list.

Product scoping — Conduct market research to understand user preferences for personalized content and see how our competitors are currently doing it.

Technical scoping — Collaborate with the technical team to assess the feasibility of implementing personalization algorithms, dependencies, and any potential challenges. This step may include meetings with data scientists and backend developers.

UI/UX design — Design the user interface for the personalized content feed. It could include the location of the personalized feed on the home screen, a section for users to choose their interests, etc. This step will involve creating wireframes, developing prototypes, and conducting user testing to validate the design.

Development — Implement the personalization feature, including the development of the algorithm, changes to the backend to handle user data securely, and the frontend changes to display personalized content.

Testing — Extensively test the new feature for usability, security, learning curve, etc.

Release and review — Plan the release of the new feature, and consider a soft launch with a small user group to collect early feedback. After the release, continue to collect user feedback to identify any needs for improvement.

For the sake of our example, let’s assume all of the team members have availability to help. The product manager will work on the product scoping phase and coordinate with the technical team for technical scoping, UX designers will handle the UI/UX design phase, developers and data scientists will work on developing the personalization algorithm and integrating it with the app during the development phase, etc.

4. Communicate and get feedback

The plan is then shared with all stakeholders — the core team, senior management, executives, and other teams impacted by this feature. You’ll get their feedback and make the necessary amendments. You’ll also use project management tools to ensure everyone has a clear understanding of the action plan and their roles.

Lastly, you’ll set up regular reviews to monitor progress and make necessary changes in the plan as we encounter new information or challenges.

Action plan template

Now that you have a foundational understanding of what to include in an action plan and how to write one, where do you start?

This action plan template is designed to help you keep track of tasks, resources, dependencies, and progress in a single, easy-to-read, and even easier-to-update spreadsheet:

Action Plan Template

To customize the action plan template for your next project, click here and select File > Make a copy from the main menu at the top of the page.

5 tips to build an action plan that drives value

A rushed or incomplete action plan will lead to stress and frustration down the road. Here are five best practices to help you create an effective and efficient action plan:

  • Create multiple action plans
  • Identify milestones and critical tasks
  • Communicate early and often
  • Embrace technology
  • Continuously improve your processes

1. Create multiple action plans

Action plans can get pretty daunting for bigger projects. Don’t overwhelm yourself; use the same concept as the work breakdown structure.

Start by creating a holistic, high-level action plan that encompasses the entire project. Then, take each part of that plan and break it down further, and so on.

You can create individual action plans for each part of the high-level action plan. You may also need to do this for specific parts of the project if they have a lot of dependencies or require many people to collaborate with each other.

2. Identify milestones and critical tasks

When you have numerous tasks, you might have trouble managing them all.

Identifying milestones and critical tasks can bring visibility to the most important parts of the action plan. Make sure you have the right stakeholders in the room when discussing these.

Celebrating milestones is also a great way to improve the morale of the team.

3. Communicate early and often

No matter how detailed your action plans are, if you are not able to communicate them properly to the project team, it will be difficult to achieve your goals.

Keep the communication continuously flowing and keep an eye out for blockers. As the product manager, you need to work with the team to remove obstacles and keep things moving along.

Communication also goes a long way to align the team during change management .

4. Embrace technology

Technology can make our lives so much easier when we know how to apply it in the right ways.

There are many software tools that can help you create, document, and manage your action plans. Assess your needs and experiment with free trials to gauge which tool suits your process the best.

If paid software is too far out of the picture at the moment, you can simply use Google Sheets/Docs or Microsoft Excel/Word to create your action plan. Click here for a simple action plan template in Google Docs.

5. Continuously improve your processes

Small things that are done to better the process eventually add up and create drastic efficiencies over time.

Make time for feedback and introspection loops. Find ways to incorporate relevant feedback and distribute the knowledge. Monitor for process patterns and areas that need improvement and discuss with the team how you can make the overall process better for everybody.

Collaborate with the team to make improvements incrementally and continuously .

The framework and process for creating and managing action plans can vary based on the project and team. As long as you have action plans documented and communicate regularly with relevant stakeholders, you will be able to get things done efficiently.

Remember, as the orchestrator (product manager), you need your music sheet (action plan) and your orchestra (project team) to align, and you’ve got yourself a fantastic concert (product)!

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What is an Action Plan? Learn with Templates and Examples

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Planning on turning your vision into reality? And what’s your best way to avoid challenges and problems during this journey? A solid action plan.

We have outlined 6 steps explaining how to write an action plan. Once you familiarize yourself with them, go ahead and use the editable templates below to start planning right away.

What is an Action Plan?

Why you need an action plan, how to write an action plan, action plan templates.

An action plan is a specific list of tasks in order to achieve a particular goal. It can be regarded as a proposed strategy to execute a specific project to achieve a specific or general goal effectively and efficiently. It outlines steps to take and helps stay focused and organized, whether it’s personal or work-related. Breaking down the goal into smaller, manageable steps, makes it easier to stay motivated and track progress.

It’s an essential part of the strategic planning process and helps with improving teamwork planning Not only in project management, but action plans can be used by individuals to prepare a strategy to achieve their own personal goals as well.

Components of an action plan include

  • A well-defined description of the goal to be achieved
  • Tasks/ steps that need to be carried out to reach the goal
  • People who will be in charge of carrying out each task
  • When will these tasks be completed (deadlines and milestones)
  • Resources needed to complete the tasks
  • Measures to evaluate progress

What’s great about having everything listed down on one location is that it makes it easier to track progress and effectively plan things out.

An action plan is not something set in stone. As your organization grows, and surrounding circumstances change, you will have to revisit and make adjustments to meet the latest needs.

Sometimes businesses don’t spend much time on developing an action plan before an initiative, which, in most cases, leads to failure. If you haven’t heard, “failing to plan is planning to fail” said Benjamin Franklin supposedly once.

Planning helps you prepare for the obstacles ahead and keep you on track. And with an effective action plan, you can boost your productivity and keep yourself focused.  

Here are some benefits of an action plan you should know;

  • It gives you a clear direction. As an action plan highlights exactly what steps to be taken and when they should be completed, you will know exactly what you need to do.
  • Having your goals written down and planned out in steps will give you a reason to stay motivated and committed throughout the project.  
  • With an action plan, you can track your progress toward your goal.
  • Since you are listing down all the steps you need to complete in your action plan, it will help you prioritize your tasks based on effort and impact.

From the looks of it, creating an action plan seems fairly easy. But there are several important steps you need to follow with caution in order to get the best out of it. Here’s how to write an action plan explained in 6 easy steps.

Step 1: Define your end goal

If you are not clear about what you want to do and what you want to achieve, you are setting yourself up for failure.

Planning a new initiative? Start by defining where you are and where you want to be.

Solving a problem? Analyze the situation and explore possible solutions before prioritizing them.

Then write down your goal. And before you move on to the next step, run your goal through the SMART criteria . Or in other words, make sure that it is

  • Specific – well-defined and clear
  • Measurable – include measurable indicators to track progress  
  • Attainable – realistic and achievable within the resources, time, money, experience, etc. you have
  • Relevant – align with your other goals
  • Timely – has a finishing date

Use this SMART goal worksheet to simplify this process. Share it with others to get their input as well.  

  • Ready to use
  • Fully customizable template
  • Get Started in seconds

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And refer to our easy guide to the goal-setting process to learn more about setting and planning your goals.

Step 2: List down the steps to be followed

The goal is clear. What exactly should you do to realize it?

Create a rough template to list down all the tasks to be performed, due dates and people responsible.

It’s important that you make sure that the entire team is involved in this process and has access to the document. This way everyone will be aware of their roles and responsibilities in the project.

Make sure that each task is clearly defined and is attainable. If you come across larger and more complex tasks, break them down to smaller ones that are easier to execute and manage.

Tips: Use a RACI Matrix template to clarify project roles and responsibilities, and plan projects

Step 3: Prioritize tasks and add deadlines

It’s time to reorganize the list by prioritizing the tasks . Some steps, you may need to prioritize as they can be blocking other sub-steps.

Add deadlines, and make sure that they are realistic. Consult with the person responsible for carrying it out to understand his or her capacity before deciding on deadlines.

Step 4: Set milestones

Milestones can be considered mini goals leading up to the main goal at the end. The advantage of adding milestones is that they give the team members to look forward to something and help them stay motivated even though the final due date is far away.

Start from the end goal and work your way back as you set milestones . Remember not to keep too little or too much time in between the milestone you set. It’s a best practice to space milestones two weeks apart.  

Step 5: Identify the resources needed

Before you start your project, it’s crucial to ensure that you have all the necessary resources at hand to complete the tasks. And if they are not currently available, you need to first make a plan to acquire them.

This should also include your budget. You can assign a column of your action plan to mark the cost of each task if there are any.  

Step 6: Visualize your action plan

The point of this step is to create something that everyone can understand at a glance and that can be shared with everyone.

Whether your action plan comes in the shape of a flowchart , Gantt chart , or table , make sure that it clearly communicates the elements we have identified so far – tasks, task owners, deadlines, resources, etc.

This document should be easily accessible to everyone and should be editable.

Step 7: Monitor, evaluate and update

Allocate some time to evaluate the progress you’ve made with your team.

You can mark tasks that are completed as done on this final action plan, bringing attention to how you’ve progressed toward the goal.

This will also bring out the tasks that are pending or delayed, in which case you need to figure out why and find suitable solutions. And then update the action plan accordingly.

Business action plan

You may like to read: The Easy Guide to Making a Business Plan for Presentations

Marketing action plan

Strategic action plan, corrective action plan template.

Learn more about: Corrective Action Plan template .

Additional resources: The Easy Guide to Creating a Business Contingency Plan

Simple action plan template

Any more tips on creating an action plan.

An action plan is designed to guide your way to accomplishing your goals. It turns your vision into actionable goals and steps. And it helps you stay focused and motivated.

From an individual employee in an organization to larger departments can make use of action plans to steer their way towards completing their goals.

Maybe you are about to create your very first action plan, or you are already a pro at writing them. Either way, we’d like to hear your opinions on how to write an action plan. Do share them with us in the comments section below.

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FAQs About Action Plan

Lack of clarity on goals: Make sure the team understands the goals and objectives of the action plan. The goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Unclear responsibilities: Assign clear roles and responsibilities for each team member to avoid confusion and ensure accountability.

Overcomplicating the plan: Keep the action plan simple and easy to understand. Avoid adding unnecessary complexity or detail that may confuse the team.

Failure to prioritize tasks: Prioritize tasks based on their importance and urgency. This will ensure that the team focuses on the most critical tasks first.

Inadequate resources: Ensure that the team has access to the necessary resources such as time, budget, and equipment, to carry out the action plan successfully.

Lack of communication: Effective communication is crucial to the success of any action plan. Ensure that team members are regularly updated on progress and any changes to the plan.

Failure to monitor progress: Regularly monitor progress and adjust the action plan as needed to ensure that it stays on track and achieves its goals.

Strategic action plan: This type of plan outlines the long-term goals and objectives of an organization, and the actions that will be taken to achieve them. It typically covers a period of several years and includes high-level strategies and initiatives.

Operational action plan: This plan focuses on the day-to-day operations of an organization, outlining the actions that will be taken to achieve short-term goals and objectives. It typically covers a period of one year or less and includes specific actions and timelines.

Project action plan: This type of plan is used for individual projects and outlines the actions that will be taken to achieve specific project goals and objectives. It includes a detailed breakdown of tasks, timelines, and responsibilities.

Sales action plan: This plan focuses on the actions that will be taken to increase sales and revenue. It includes specific strategies for marketing, sales, and customer service.

Marketing action plan: This plan outlines the actions that will be taken to promote a product or service and increase brand awareness. It includes strategies for advertising, social media, public relations, and other marketing initiatives.

Crisis management action plan: This type of plan outlines the actions that will be taken in the event of a crisis, such as a natural disaster or security breach. It includes specific protocols for communication, evacuation, and other emergency procedures.

An action plan can be used by anyone who wants to achieve specific goals or objectives. It is a useful tool for individuals, teams, and organizations in a variety of contexts. Here are some examples:

Individuals: An individual can use an action plan to achieve personal goals such as losing weight, completing a degree, or starting a business.

Teams: A team can use an action plan to achieve goals related to a specific project or initiative. For example, a marketing team may use an action plan to launch a new product.

Small businesses: Small businesses can use an action plan to achieve goals related to sales, marketing, operations, or finance.

Non-profit organizations: Non-profit organizations can use an action plan to achieve goals related to fundraising, volunteer recruitment, or program implementation.

Government agencies: Government agencies can use an action plan to achieve goals related to policy implementation, disaster response, or public safety.

Educational institutions: Educational institutions can use an action plan to achieve goals related to improving student outcomes, increasing enrollment, or expanding programs.

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Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

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How to create an action plan (with free templates and examples)

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An action plan template provides a ready-made framework for quickly adding the steps — like tasks, due dates, and assignees — to achieve your project goals. It’s a great way to ensure your project action plans are effective and consistent so everyone understands what’s expected.

In this guide, you’ll learn how to write an action plan step-by-step, with examples for inspiration. Plus, you can download two free action plan templates — including one from our Work OS — to get started immediately.

Download Excel template

What is an action plan?

An action plan is a detailed blueprint that outlines the steps you, your team, or your organization will take to achieve a specific goal. It includes specific tasks or actions with due dates and assignees, a timeline, and the resources required to accomplish your goal.

Action plans include detailed information, such as:

  • A description of each action or task to complete
  • The person responsible for each action
  • Due dates for each task
  • Resources required to complete the action
  • Space to reflect or take notes after you have completed a task

What is an action plan template?

An action plan template is a pre-structured document that gives you a framework for crafting your new action plan. A practical action plan template has designated spaces for each aspect you need to cover, often presented in a table format like this.

Screenshot of monday.com's action plan template

Free action plan templates

Here are two free action plan templates you can download and use today:

Try monday.com’s Action Plan Template:

This action plan template breaks down goals into actionable steps that you can prioritize, assign ownership, and track progress. You can also add start and end dates for each action, plus relevant details and files.

Get the template

Download the free action plan template for Excel:

Why is an action plan template important?

Leaders and managers use action plan templates to speed up the strategic planning process . Rather than spending unnecessary time designing the document used for planning purposes, project managers can simply pull up their template, save a new copy — keeping the existing template intact — and get straight to work scheduling and assigning tasks.

Action plan templates ensure consistency

Additionally, templates help to ensure consistency across plans and teams. When your organization uses the same action plan template for the whole company, it’s easier for team members to interpret and understand the plan — because they’re familiar with the format — and it contributes toward an organized, professional appearance.

Action plan templates help you plan more effectively

Action plan templates help project organizers plan more effectively by offering predefined categories and columns, reducing the chance of human error or omitting information from an action plan. In addition, you can apply any learnings from the project management process to your template. That way, you’ll consistently improve subsequent action plans.

While completing a project, you might find that some of the tasks in your task lists didn’t have clear outcomes. In addition, it wasn’t immediately obvious how to identify when the task was complete. So, you could borrow from the SMART goals framework — Specific, Measurable, Attainable, Relevant, Time-bound goals — and include a new column in your action plan template to note how you’ll measure if the task is complete.

And when using an action plan template built on a Work OS like monday.com, you can add your action plan to relevant project boards, create cross-team automations , and more — making it easier to collaborate with a distributed team in real time.

What are the essential features of an effective action plan template?

Action plan templates should contain the following features:

  • Multiple views — such as tables, timelines, Kanban boards, and Gantt charts to visualize tasks.
  • Task notifications — to detail and assign tasks to team members.
  • Structured layouts — to plan tasks based on priority, status, and resource allocation.
  • Collaboration ability — to maintain notes, comments, and files in one place.
  • Automations — to update task status and notify owners.
  • Status columns — to show the current status, such as Stuck, Working on it, and Done.
  • Dashboards — to track overall progress, timelines, and budgets.

What is the difference between an action plan and a project plan?

A project plan is more detailed than an action plan. Both list the tasks, timelines, and resources required to achieve a desired goal. But project plans also include:

  • Project goals and objectives
  • Project milestones and deliverables
  • Project scope and budget
  • Project roles and responsibilities
  • Project stakeholders and communication schedule
  • Project risk mitigation and contingency plans
  • Project success criteria

You can create an action plan from your project plan to outline the steps required to achieve your project goals.

What are the key elements of a well-written action plan?

A well-written action plan consists of seven components:

  • Goals: define what the action plan aims to accomplish.
  • Steps: detail the actions required to achieve each goal.
  • Items: determine the task dependencies and priorities.
  • Timeline: maps out the schedule and milestones from start to finish.
  • Resources: identify the people, tools, and budget required.
  • Responsibilities: assign tasks to an individual or a team.
  • Review: monitor the overall progress of action items completed.

What are some examples of action plan templates?

Now that we know what they do, let’s look at a few action plan templates.

Business action plan template

This template outlines how to write an action plan to track progress toward a specific business goal.

Example of a business action plan template

( Image Source )

This action plan begins by detailing the primary goal, with the first column dedicated to a breakdown of each action required. For example, if your business goal was to design and launch a new website, your activities might include:

  • Gathering design assets
  • Choosing a color scheme
  • Copywriting for new website pages
  • Assembling design and development teams
  • Creating design wireframes
  • Design and development
  • Launch and promotion

Note that the second to last column in this action plan template is reserved for noting potential hazards. This helps identify roadblocks that might get in the way of achieving your goals to plan around them.

Personal development action plan template

Though action plans are most often used in a business context, they can be a handy tool to help you stay motivated and work toward your personal goals.

Example of a personal development action plan

This template allows you to break down your actions into a step-by-step sequence and includes a “How will I know I’ve been successful?” column to ensure that the actions you write down have a clear outcome.

Corrective action plan template

Creating an action plan can also be a great way to solve a specific business problem or even an issue with a particular employee’s performance. This is known as a corrective action plan, as shown in the example template below.

A corrective action plan template includes important columns, such as “metrics and constraints” — to help users complete tasks and plan for potential roadblocks — and “percent completed” — to help measure the progress toward the goal.

monday.com’s Action Plan Template

As you’ve seen in the examples above, the typical action plan format is a PDF or Microsoft Word document. While this is fine for goal setting and creating the plan itself, it’s not so great for putting it into action.

That’s why we’ve purpose-built a flexible, customizable, intuitive action plan template to use with monday.com.

When you design your action plan on monday.com, you can:

  • Access multiple views (such as a table, Kanban, and timeline) to work in a manner that suits your needs.

Timeline view in the action plan template

  • Assign tasks to individuals and notify them instantly.
  • Comment and collaborate on tasks to keep communication contextual.
  • Design custom automations to save valuable time and ensure nothing slips through the cracks.
  • Report on progress with the Progress Tracking Column.

Screenshot of the progress tracking column on monday.com

Once there is buy-in from the team on the plan, it is easy to copy actions, dates, and assignees over to the task management board.

Because monday.com is a comprehensive Work OS, any action plans you create with this template also integrate with relevant project boards. In addition, comprehensive analytics make tracking easy.

How to write an action plan step-by-step

Never created an action plan before? Then, follow this simple guide and get started with the free template above.

1. Determine your goals

First, you need to understand what you’re trying to achieve. Then, make this goal as specific as possible.

For example, “increase sales” is not a clear enough goal. “Increase sales by 20% in quarter three” is more specific and allows you to set a metric for achieving it.

2. Break down the steps required to achieve each goal

What actions are necessary to get there?

In this example, that might include:

  • Hire three new sales development representatives
  • Increase content marketing budget by $20,000
  • Implement a new sales training program for new hires

3. Determine task dependencies and priorities

Remember: you can’t do everything at once! So now that you’ve broken down that big goal into bite-sized chunks, you need to figure out the perfect order for completing the tasks. In the above instance, you need to hire new sales representatives before starting a sales training program.

4. Set milestones

Now, set some milestones for significant events or checkpoints along the project. Some typical milestones are:

  • Completion of a substantial task or phase of the project
  • A significant event, such as a product launch
  • Important meetings, like customer review meetings

5. Add deadlines

When do you need to complete each task? Setting deadlines for each task helps your team stay on track and allows you to identify if your timeline for the larger goal is realistic.

6. Identify the resources you need

What’s getting in the way of completing these tasks? What do you require — perhaps from leadership or another team — to meet or exceed your goals? In our sales team example, we might need some assistance from the HR department to advertise an open role and attract new applicants.

7. Assign tasks to individuals

Who is responsible for each action? Assign a clear task owner to each task. Ownership doesn’t just make someone feel accountable; it empowers them to take the initiative and solve problems without dragging in management at every twist and turn.

8. Agree on a plan to review progress

Before you jump in and start your project, determine how you will measure progress toward your goals. For example:

  • Will you review your action plan every day or every week?
  • Will the task assignees or the project leader be responsible for updating the plan to reflect progress?

Determining these answers upfront means the action plan remains a living document reflecting actual progress.

Customize our Action Plan Template to your needs today

Prepare and present your action plans with our flexible, customizable Action Plan Template. Team members will love the multiple views, automations, and collaboration features to keep them on point. And you’ll benefit from the Progress Tracking column in your weekly reports to stakeholders.

FAQs about action plans

What’s the difference between an action plan and a to-do list.

An action plan and a to-do list are helpful tools for organizing tasks and achieving goals. A to-do list is a list of tasks to complete, but not necessarily for the same goal or project. Typically, to-do lists are less organized than action plans and can change daily. In contrast, an action plan follows specific steps and includes tasks that all lead to completing a common goal.

What's the difference between an action plan and a strategic plan?

An action plan and a strategic plan are essential for an organization’s long-term and short-term planning. A strategic plan outlines an organization’s vision for the future and helps prioritize goals, make resourcing decisions, and unite employees. On the other hand, an action plan makes the strategic plan operational by providing detailed instructions on how to accomplish those goals.

What’s the difference between an action plan and an implementation plan?

An implementation plan and an action plan are essential documents that help teams execute a project successfully. An action plan focuses on the specific tasks needed to achieve a goal. In contrast, an implementation plan is a more holistic document outlining the steps, teams, and resources required to execute a project successfully.

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How to Write and Develop an Action Plan for Your Small Business

Author: JT Ripton

6 min. read

Updated October 29, 2023

Download Now: Free 1-Page Business Plan Template →

Taking action at the appropriate time is critical to turning your visions into a viable reality. However, doing so without a proper strategy can be a recipe for disaster. 

A well-designed and concrete action plan that weighs all the benefits and possible challenges is the key to executing your vision successfully. Furthermore, it makes tracking progress easier, which in turn helps you attain your goals. 

Whether it’s a business, personal, or career goal you are going after, the right action plan can be your roadmap to success. A comprehensive plan details all the information regarding your objectives and projects, such as the resources required, the complexity level of tasks, etc.

Let’s figure out how you can build one to achieve your goals successfully and efficiently.

  • What is an action plan and why is it important?

An action plan serves as a trajectory for the tasks or steps you need to accomplish to reach your goals and objectives. It is a crucial part of your strategic process that helps you improve teamwork planning significantly. Also, a proper action plan allows you to manage projects efficiently.

You have all the essential information in a centralized location that your team can access, making it easier for everybody to monitor progress and plan things successfully. As your company grows and circumstances change, you can revisit and make modifications to meet your latest requirements.

Planning of action items helps you prepare for any obstacles ahead. You’re your teams on track while ensuring impactful results. Furthermore, it also boosts your productivity and keeps everybody focused on urgent tasks.  

Here are some of the reasons why an action plan is vital for you:

  • It gives you a clear sense of direction by highlighting precisely the steps you need to take when you need to take that and what it will help you accomplish 
  • Having your objectives and goals on paper with structured steps keeps the team members motivated and dedicated throughout the project
  • You can gauge your and member’s progress and contribution toward the collective goals
  • You can turn your visions into reality, increase accountability and efficiency within your organization

How to create an effective action plan 

When it comes to creating an action plan, various practical methods and tools can help you develop a robust action program. Begin by following this straightforward 7-step strategy.

Following these steps for structuring your action plan incidentally also acts as a brilliant roadmap for your idea’s overall presentation and can effectively create a clear goal.

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1. Define your scope

It is essential to define your scope, create a roadmap, and align it with your strategic planning . Make sure your actions guide you toward company goals. Start by gauging how your team members can contribute and help you achieve your objectives.

If you don’t have a clear understanding of what you want to achieve, it might be challenging for you to plan a new initiative. Defining your current status and where you see your company helps you analyze the situation, explore potential solutions and implement strategies successfully.

2. Set S.M.A.R.T. goals

S.M.A.R.T. (specific, measurable, achievable, realistic, and time-bound) objectives or goals is a method of objective setting that enables employees and managers to set, monitor, and achieve their long-term and short-term goals. This approach brings tractability and structure together.

Once you map out your plan, scope, and aim to accomplish, the next step requires you to set well-defined goals and measurable tools. Create a template to highlight all the tasks that your team needs to perform and deadlines.

It is vital to make sure that your entire team is on the same page, involved in the process, and has access to the document. This way, the projects become manageable while also boosting team productivity.

Furthermore, ensure that the tasks are attainable. If you have more complex tasks, it’s essential to break them down into manageable parts for easy execution. 

3. Visualize your plan

Once you plan on the action items, prioritize tasks, and set milestones, the next step is creating a visual representation of your action plan. This visualization helps you engage your team and allow everyone to follow through to carry out activities.

A graphical presentation also makes it easier to get a bird’s eye view of your project. This way, you can identify your objectives and tasks that you weren’t able to execute or reach, allowing you to prioritize them to accomplish them.

You can elaborate your action plan with the help of a concept map that can help you explicitly communicate all the essential elements and information — task owners, tasks owners, resources, goals, objectives, deadlines, etc. Also, make sure the document is easily accessible to all. 

Additionally, you can also leverage online visual collaboration platforms to help you seamlessly visualize and structure your simple and complex concepts.

4. Prioritize your tasks

It is imperative to align all your activities with specific goals and assign them to relevant team members. When you list and prioritize all your tasks, it helps keep track of your projects’ status, progress, and completion. 

You could also structure your task list by importance. This way, everyone knows what needs to be done first to meet your deadlines effectively while ensuring that your employees can manage those tasks. That way, your team will also know their responsibilities and tasks to get done and engage them with a clear vision.

5. Set milestones 

Milestones are the objectives that your team aims to achieve to keep a specific project progressing at a steady pace. Your work will have a lot smoother flow when everybody is clear with goals.

When you set milestones , it serves as mini-goals that help you achieve your central goal towards the end. Adding milestones to your action plan is crucial to give your team members something to look forward to and encourage them to stay motivated throughout.

6. Identify your resources

Before starting your project, it is imperative to ensure that you have the critical resources to complete the tasks successfully. And if you don’t have adequate resources, devise a strategy to leverage what you have effectively. Include all the essential components such as the number of projects, budget, timelines, etc., to make sure you don’t miss out on vital aspects.

Knowing what you have to work with will ensure that any tasks or projects you set out to accomplish have a better chance of succeeding. If you don’t have enough cash, a large enough team, or even enough time to manage every project, you’ll soon find yourself struggling to meet milestones and deadlines.

7. Monitor, gauge, and update

It is pivotal to allocate time and resources to evaluate your projects’ and teams’ progress. Make sure you conduct frequent follow-ups with team members to see if everybody is on track. 

For this reason, you need to elaborate on the follow-up and assessment of teams in your action plan. This will help you implement the strategies that work well and eradicate the ineffective ones.

  • A guide to reaching your goals

An action plan is an indispensable tool that helps you guide your way to realizing your goals. It turns your visualization into actionable steps and milestones. 

From larger departments in an organization to individual employees, an action plan is a defined methodology that helps you outline your activities, tasks, resources, budget, objectives, etc. This, in turn, allows you to achieve desired outcomes.

Content Author: JT Ripton

JT Ripton is a business consultant and a freelance writer out of Tampa. JT has written for companies like T-Mobile and others.

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Table of Contents

  • How to create an effective action plan 

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What is an action plan? (Example and template)

May 3, 2024 - 10 min read

Kelechi Udoagwu

An action plan is a definitive checklist of tasks and resources needed to complete a project or achieve a goal. You can think of it as a visual countdown to the project delivery or a breakdown of the list of tasks needed to achieve desired results.

Now you may be thinking, “What is the purpose of an action plan vs. a to-do list ?” 

The most significant difference between action plans and to-do lists is that action plans focus on achieving a specific goal . In contrast, to-do lists are ongoing and include tasks for different goals and projects. 

Understanding this distinction, it becomes clear that action plans are powerful tools for goal setting and project execution. They help teams manage necessary resources, adhere to schedules, and track progress toward specific goals and project initiatives. 

In this article, we’ll go through the purposes of action plans, the key steps usually included in them, how you can use action plans to help your project management, and step-by-step instructions on how to put one together yourself. 

And, as a bonus, we’ll also give you information on Wrike’s prebuilt action plan template , which can jump-start your action plan process. 

What is the purpose of an action plan?

An action plan , also sometimes referred to as a plan of action , helps order project tasks in a sequential and timely manner to achieve a goal. Project managers and individuals can use action plans to achieve their work and personal project goals.

Developing an action plan clarifies the goals to be achieved, the teams and service providers to involve, and the tasks, dependencies, milestones, and resources needed to complete the project.

Working with an action plan ensures you complete every task and requirement to meet the expected standards of a project. As you develop an action plan, you identify any critical paths and dependencies. 

Keep in mind that a developed action plan isn’t set in stone, because the environment in which projects operate is often subject to change . External factors such as market conditions, economic influences, technology advancements or failures, regulatory requirements, and unexpected events can impact the execution of any plan. A dynamic document allows for flexibility and adaptability so you can adjust your strategies in response to evolving circumstances.

Why are action plans important in project management?

​​An action plan in project management is a quick and easy way to keep projects on track. Creating an action plan means you can quickly map out the resources and requirements you need and sketch a timeline to complete tasks. 

Here are several benefits of using a strategic action plan in project management:

  • They’re simple and easy to set up, helping to maintain operational efficiency without taking much time.
  • They declutter managers’ minds by providing a framework for structuring new projects in a sensible order.
  • They clarify the objectives of the project and build consensus on how the work should be done.
  • They prepare you for predictable and preventable challenges and focus your resources to achieve your main goals for the project. 
  • They maximize personal and team productivity and resource allocation.
  • They reduce the possibility of forgetting tasks in the project.
  • They generate a goal-driven workflow, so you know what to work on throughout the project.
  • They provide a way to track progress as you check tasks off the action plan as you complete them.

Action plan vs. project plan

Action plans should not be confused with project plans . Both list the tasks, resources, and timelines required to achieve a desired goal, but project plans go deeper, including details such as contingency plan action steps, risk mitigation strategies, quality assessment criteria, and stakeholder communication schedules. In contrast, action plans simply list the tasks, resources, and timelines needed to achieve a goal. 

Think of it this way: For big, complex, or long-term projects, you create a project plan first. Once your project plan is in place, an action plan helps you detail the steps and flow for allocating resources, sharing and executing tasks, and setting deadlines.

In summary, action plans and project plans differ in the following ways: 

  • Complexity : Action plans are simpler than project plans. They focus solely on the tasks, resources, and timelines required to achieve a goal. Project plans include additional sections for other measures, standards, and procedures for completing a project. 
  • Duration : Action plans focus on specific, short-term goals. These may be for standalone goals or part of a larger project. Project plans are more encompassing, covering longer-term objectives, which may take months or years to complete. 
  • Flow : Action plans are linear, with one task following another until the goal is achieved. Project plans may have multiple phases, e.g., planning, executing, monitoring, controlling, and reviewing, with each stage containing its own distinct tasks and deliverables.

The components of an action plan

Let’s take a look at the essential components of an action plan:

  • Action plan objectives: The action plan objectives serve as the main guide for the action plan, defining and communicating what the plan seeks to achieve. 
  • Action plan steps: Action plan steps form the core of the action plan. They detail crucial targets and set milestones that must be completed to reach the goal. These steps divide the goal or project into manageable chunks and provide a framework for identifying tasks (action items), allocating resources, and determining timelines. 
  • Action plan items: Action plan items are the nitty-gritty details of the action plan — the actual tasks to be performed. Each action plan item must be clearly defined, actionable, and understood by the team involved. 
  • Action plan timeline: The action plan timeline maps out the plan schedule from start to finish. It’s crucial for setting expectations, tracking progress and performance, and ensuring the project stays on schedule. 
  • Action plan resources: These are the inputs required to execute the plan, e.g., labor, time, tools, and funds. Identifying action plan resources before delving into execution helps ensure tasks are not delayed or compromised due to resource constraints. 
  • Action plan matrix: The action plan matrix provides a structured layout for the strategic planning of tasks. It serves as a roadmap and helps to categorize your action steps and tasks based on priority, status, and resource allocation. This alignment helps identify any dependencies or potential bottlenecks.
  • Action plan report: The action plan report provides an overview of the progress made in executing the action plan. It includes details like the tasks completed, time taken, costs incurred, resources used, and any deviations from the plan.
  • Assignments: Each task should be assigned to a person, team, or group. Clear assignment of responsibility is crucial for accountability and the successful execution of any action plan.

What are the key steps of an action plan?

The main point of a plan of action is to ensure you don’t overlook critical tasks and milestones of your project. In its simplest form, developing an effective action plan entails listing tasks you need to complete and prioritizing them.

As you develop your action plan, you decide which tasks you can delegate, outsource, or delay. The steps below map out how to write a sound action plan to increase your chance of success.

Step 1: Define your goal 

Get clear on what you want to achieve with your project. Define the action plan in terms of where you are and where you want to be. If you have alternative methods to achieve your goal, assess your situation and decide the best chances of success depending on your resources.

Step 2: List tasks

Once you have your goal, list the tasks and activities you must complete to achieve it. Then order them sequentially by adding key dates and deadlines. This should include a time frame with start and end dates for each task.

product screenshot of wrike blueprint on aqua background

Step 3: Identify critical tasks

Are there any specific steps that must be completed before others can start? These are critical time-bound tasks with dependencies. Prioritize these tasks and set realistic deadlines. If you plan to assign them to team members, be sure to let them know the dependencies and allow enough time to deliver them.

product screenshot of wrike gantt chart on aqua background

Step 4: Assign tasks

Now that the project is broken down, you can start assigning tasks. Will you be handling some yourself in addition to managing the project? Make sure you allocate time and human resources carefully — you may choose to delegate or outsource specific tasks.

Step 5: Assess and improve

At the end of each project, assess performance, analyze key performance indicators (KPIs) and metrics, and learn from mistakes or missteps to improve your action planning and project execution. If you work with a team, collect feedback and improvement suggestions from team members for better performance in the future.

product screenshot of wrike analyze on aqua background

Action plan best practices

Following these best practices will mean you ’ re more likely to succeed: 

  • Involve your team: When working with a team, involve them early in the planning process to get their input and save time. Get team members’ work schedules before assigning tasks to avoid conflicts. Clear communication enables responsible parties to prepare for their specific project tasks.
  • Set SMART goals: SMART goals are s pecific, m easurable, a ttainable, r elevant, and t imely. Ensure your action plan starts with a strong foundation by defining clear and SMART goals that add value, either as a personal project or at work.
  • Make your action plans into templates: To get more benefits from your action plans, make them into templates. After assessing your action plan at the end of a completed project, make a copy of the plan and remove all project-specific details, so you’re able to use the action planning template in future projects. This minimizes the need to repeat work, saving a lot of time and reducing errors.

Who needs to write an action plan?

Action plans aren’t just for project managers — they’re handy for all sorts of professionals and individuals tackling personal or business projects. Action plans can also be used alone or with a team. When working with a team, the leader puts together the action plan with everyone’s input.

Developing an action plan helps individuals, managers, and organizations finish their projects more successfully. They’re great for getting started, keeping track of what needs to be done, and maintaining progress on any project. Remember to check off tasks as they are done, update the plans, and communicate with your team as your project progresses.

A variation of a traditional action plan is a corrective action plan. Project managers and individuals use corrective action plans when they need to fix recurring problems or deviations in a project, process, or organization, so they don’t happen again in the future.

An example of an action plan 

Action plans are quick and easy to create. It’s all about putting down what you need to accomplish your goal or project. 

Here’s a simple action plan example for a marketing team working on a new campaign:

Action plan objective: Increase brand awareness and boost product sales by 30% by the end of Q4 2023 through a localized multimedia marketing campaign.

Other action plan examples in project management include:

  • Launching a new product
  • Organizing an event
  • Improving customer service
  • Enhancing employee training
  • Expanding into new markets
  • Increasing your social media following

Maximizing efficiency with action plan templates

A project action plan template is a preformatted document providing a framework to outline, execute, and track the tasks and specific actions needed to accomplish your larger goal. It streamlines the action planning process by providing a ready-to-use format you can quickly fill out to create a robust action plan. This way, you don’t waste time making one from scratch using Excel, Google Docs, or Microsoft Word. 

Wrike’s simple action plan template manages projects and goals with an intuitive interface designed to help plan and launch projects with teams of any size. This template’s features enable real-time collaboration, easy task assignments, time tracking, and reporting.

product screenshot of wrike team action plan

Common issues like a lack of visibility on remote workers’ assignments and confusing project priorities are mitigated with functionalities such as: 

  • Organizing tasks by departments into folders, making the journey from “To Do” to “In Progress” to “Completed” smooth
  • Identifying dependencies and defining the priority of tasks to determine which tasks need to be done first
  • Providing a snapshot of the tasks due now and in the coming weeks, ensuring the project schedule is adhered to
  • Securing sensitive data from unauthorized personnel with permissions offering various levels of access and visibility for collaborators and stakeholders

How to create an action plan with Wrike

Using project management tools helps to organize your business action plan visually and make it feel more achievable. With project management software like Wrike , you get a free action plan template included with your subscription — so you can easily input your project resources, requirements, and timelines, and track your progress throughout the project. 

As outlined above, the best way to jump-start your action plan is to use our prebuilt plan of action and milestones template . It helps you take control of your task management by providing sample folders to organize tasks, a calendar for project scheduling, and prebuilt dashboards for monitoring progress. All you have to do is add your tasks and due dates to get a complete overview of all project work. 

Our template works for all different types of action plans. You can use it as:

  • A personal action plan template for personal projects
  • A business action plan template to simplify project management
  • A corrective action plan template to fix issues with an existing project

If you’re ready to develop action plans and track your progress while better managing your projects, you need Wrike. We make it easy to plan, execute, and ensure success, even when you’re on the go.

Click here to start your free two-week trial and kick off your action plan today.

Kelechi Udoagwu

Kelechi Udoagwu

Kelechi is a freelance writer and founder of Week of Saturdays, a platform for digital freelancers and remote workers living in Africa.

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example of an action plan in business plan

Small Business Trends

What is an action plan and how to create one + an example.

An action plan is an organized list of steps that you can take to reach a desired goal. Creating an action plan requires carefully considering resources, goals, and available time. With a well-structured action plan, you can reach your goals in the most efficient way possible. Here’s how to create an action plan – plus some helpful examples and time-saving tips to guide you during your strategic planning process.

Table of Contents

What is an Action Plan?

At one point or another, you may have a task that seems larger than life. But an action plan helps.

In essence, an action plan is a systematic, detailed blueprint, or a comprehensive document, that lays out the strategy to achieve a certain goal or set of goals. It’s similar to a roadmap, providing clear directions on how you can move from your current status to your desired state.

The concept of an action plan is not limited to any specific domain, making it a versatile tool. It can be applied in various fields such as business, education, project management, personal growth, healthcare, and so forth.

A well-crafted action plan typically encompasses several elements:

  • Objective: The objective is the ultimate goal that you aim to achieve. It needs to be clear and precise. This is the “destination” you’re striving to reach, so it’s vital to define it in a way that leaves no room for ambiguity. Often, the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is used to frame these objectives.

Action plan - objectives

  • Steps or Tasks: Once the goal is set, the next stage is to break it down into smaller, manageable steps or tasks. Each task should be straightforward, feasible, and should contribute directly to the attainment of the ultimate goal. For example, when you break down a large project into smaller, manageable tasks, it keeps you on track to success, and makes staying motivated in business easier during tough projects.

Action plan - tasks

  • Resources: For each task, you should also identify the necessary resources. These can be physical resources, such as equipment or materials, or human resources, like specific skills or personnel. By identifying these upfront, you can better plan and mitigate potential bottlenecks.

Action plan - resources

  • Timeline: It’s also crucial to set a timeline for each task, which includes a start and an end date. This not only instills a sense of urgency but also helps to track progress over time. A well-planned schedule can also prevent tasks from overlapping or clashing.

action plan - timeline

  • Responsibility Assignment: Each task needs a responsible person or team who will see it through to completion. Defining this ensures accountability and prevents tasks from being overlooked.

Action plan - responsibility assignment

  • Contingency Plan: Despite the best of planning, unforeseen circumstances may arise. Having a contingency plan prepares you for such scenarios, ensuring that your plan remains robust and flexible.

action plan -contingency plan

  • Tracking and Evaluation: An important aspect of an action plan is tracking progress and evaluating outcomes. This step is essential as it allows you to adjust your plan as needed, based on the performance of each task or changing circumstances.

Action plan Tracking and Evaluation

Creating an Effective Action Plan

Creating an effective action plan is an integral part of achieving any goal. In the following video, Brian Tracy, a well-known speaker and author in the field of self-development, outlines his method for formulating such a plan. Tracy’s process, built from years of experience, provides clear and practical steps that can be applied to any project or objective.

How to Write an Action Plan

An effective action plan operates as a guiding light, leading the way towards achieving specific objectives, milestones, and goals. For any project or substantial task, it can be the pivotal element that swings the balance between success and failure.

To make the process of creating an action plan easier, we’ve provided a summary table below. This table functions like a checklist, outlining clear steps and eliminating any confusion about what needs to be done next.

Having this overview can be a great starting point, but a deeper understanding of each step will further assist you in crafting a robust action plan. So let’s get started and explore each of these steps in more detail.

Step 1: Define the goal

example of an action plan in business plan

Defining project goals is a critical first step in the action-planning process. It involves establishing a clear and concise objective that guides the rest of the plan. A well-defined goal serves as a roadmap for the team, providing direction and focus for their efforts. It also helps to keep everyone aligned and on track, ensuring that the plan is executed effectively.

To define a goal effectively, it is important to consider several key factors. First, the goal should be specific, meaning that it should clearly state what is to be achieved. Second, it should be measurable, allowing for progress to be tracked and evaluated.

Third, it should be attainable, meaning that it should be realistic and achievable given the available resources and constraints. Fourth, the goal should be relevant and aligned with the organization’s overall strategy and goals. Finally, it should have a specific timeline, with deadlines established to ensure that the goal is achieved within a reasonable period of time.

Step 2: Project management – Identify the necessary actions

example of an action plan in business plan

This step outlines the specific tasks and activities that need to be performed in order to achieve the defined goal. It involves breaking down the goal into smaller, manageable steps and determining what needs to be done to accomplish each step. The actions should be specific, measurable, and have clear deliverables.

Project management plays a vital role in this step, as it helps to ensure that the necessary actions are planned and executed effectively. Project managers use a variety of tools and techniques to identify the necessary actions, such as creating a work breakdown structure, creating a project schedule, and identifying project dependencies.

They also work closely with the team to ensure that the necessary resources are available, that risks are identified and managed, and that progress is tracked and reported. Using project management best practices, the team can ensure that the necessary actions are performed efficiently and effectively and that the project remains on track and on schedule.

Step 3: Assign tasks and responsibilities to project managers and any person responsible

Assign tasks and responsibilities to project managers and any person responsible

Assigning tasks and responsibilities is a key step in the action planning process, as it ensures that all the tasks have a designated person responsible for their completion. This step involves identifying who will be responsible for each of the necessary actions identified in the previous step and assigning ownership for the delivery of each task. It is important to ensure that responsibilities are clearly defined and that each person understands their role and what is expected of them.

Project managers play a central role in assigning responsibilities, as they are responsible for ensuring that the right person is assigned to each task. They work closely with team members to understand their strengths, skills, and availability, and make assignments based on this information.

They may also assign backup resources to ensure the team can complete tasks even if the primary person responsible is unavailable. It is important to remember that assigning responsibilities is a collaborative process, and that team members should have the opportunity to provide input and feedback. Employ team building exercises to promote teamwork, and provide streamlined methods for employees to communicate with managers and decision makers.

Step 4: Determine the timeline and deadlines

example of an action plan in business plan

This step involves creating a timeline that outlines when each task should start and finish, and when milestones should be reached. The timeline should be based on the scope of the project, the availability of resources, and any other constraints. Use a calendar or gannt chart to outline the exact schedule for each step.

Having a clear timeline and deadlines helps to keep the project on track and ensures that tasks are completed in a timely manner. It also provides a clear visual representation of the project’s progress and helps to identify any potential issues or delays.

Deadlines also help to keep team members accountable and focused, as they know when they need to have their tasks completed. Deadlines also help to prioritize tasks and ensure that the most important work is completed first.

Step 5: Establish a system for monitoring progress

example of an action plan in business plan

Establishing a system for monitoring progress provides a way to track the project’s progress and identify any issues or challenges that may arise. This step involves implementing tools, processes, and metrics that can be used to measure the project’s progress against the timeline and goals. The system for monitoring progress should be simple, efficient, and easy to use.

Having a system for monitoring progress is important for several reasons. First, it provides real-time visibility into the project’s progress, allowing the project manager and team to quickly identify any issues or challenges that may arise.

Second, it helps to keep everyone accountable and focused, as team members know that their work will be monitored and evaluated. Third, it allows for continuous improvement, as the project manager can use the data and metrics collected to identify areas for improvement and make adjustments as needed.

Step 6: Track progress, evaluate, and adjust as necessary

example of an action plan in business plan

Evaluating and adjusting as necessary is a critical step in the action planning process, as it provides a way to ensure that the project remains on track and is executed effectively.

This step involves regularly reviewing the actual progress of the project and making any necessary adjustments to the plan, timeline, and actions. The evaluation should be based on the system for monitoring progress that was established in a previous step.

Tracking progress is an important part of this step, as it provides the data and metrics needed to evaluate the project’s progress and identify any areas for improvement. The project manager should use the system for monitoring progress to track key metrics, such as task completion rates, timeline progress, and resource utilization. This information can then be used to assess the project’s progress against the goals and timeline and to identify any areas for improvement.

By evaluating and adjusting as necessary, the project manager can ensure that the project remains on track and is executed effectively. This helps to minimize disruptions and delays and ensures that the project stays aligned with the goals and objectives.

The process of evaluating and adjusting should be continuous, with regular evaluations and progress reviews. This allows the project manager to respond quickly to any changes or challenges that may arise, and to make any necessary adjustments to keep the project moving forward. For example, you may need to employ some time saving tips or delegate to get back on schedule. Alternatively, you may need to try some new call to action examples to more effectively impact customer behavior to meet your goals.

Do I Need an Action Plan?

Everyone who has set business goals should strive for effective business planning . Without an action plan, it’s very easy to become overwhelmed by significant goals or lose sight of what perspectives should guide the decision-making process. Having an organized, realistic plan is how to stay motivated and stay focused on reaching success.

This is especially true for larger companies that are trying to navigate complex projects or launch multiple initiatives at the same time. An action plan can help them stay organized, track project progress, anticipate potential challenges, and simplify hiring .

Smaller businesses can also benefit from having an action plan, as it will provide a road map for scaling up operations in the future. An effective action plan should include strategies, resources, timelines, revenue targets , and measures of success. The business budget and cash flow should always be taken into account when creating an action plan.

action plan

Why Your Business Should Have an Action Plan

Every business should have an action plan as it’s essential to success and keeping your company on track. Here are five reasons your business needs one:

  • Clarity of Purpose: An action plan lets everyone in your company know exactly what they need to accomplish, so they can stay focused and productive. Set call-to-action examples and performance expectations so everyone knows what to strive for.
  • Measurable Results: Having specific goals and a timeline helps you keep track of your progress, see what’s working, and adjust plans when needed.
  • Achievable Goals: Action plans make sure that you don’t set yourself up for failure by setting unrealistic objectives. Outline steps for success in manageable pieces.
  • Effective Use of Resources : An action plan helps you prioritize tasks and resources, so you can get the best return on investment (ROI). Public relations strategies and campaigns are two common examples.
  • Increased Accountability: By clearly defining roles, responsibilities, deadlines, and expectations, everyone involved is more accountable for their tasks and the success of the project overall.

Plan of Action Example (Template)

example of an action plan in business plan

A well-structured action plan helps to keep the project on track and on schedule providing a clear path to success. Here’s an action plan template example you can use to inspire you for your own projects:

I. Define the goal:

A. Objective: Launch a new product line

B. SMART Goal: To launch a new product line in 6 months, generating $500,000 in revenue within the first year.

II. Identify necessary actions:

A. Conduct market research to determine the target audience and demand

B. Develop product prototypes and conduct testing

C. Create marketing materials and promotional campaigns

D. Set up the supply chain and logistics

E. Launch product through digital and physical channels

III. Assign responsibilities:

A. Market research: Marketing team

B. Product development: R&D team

C. Marketing plan , materials, and campaigns: Marketing team

D. Supply chain and logistics: Operations team

E. Product launch: Marketing and Operations teams

IV. Determine timeline and deadlines:

A. Market research: Month 1-2

B. Product development: Month 2-4

C. Marketing materials and campaigns: Month 4-5

D. Supply chain and logistics: Month 5-6

E. Product launch: Month 6

V. Establish a system for monitoring progress:

A. Key metrics: Revenue, market share, customer satisfaction

B. Tools: Project management software, weekly progress meetings

C. Progress review meetings: Every 2 weeks

VI. Evaluate and adjust as necessary:

A. Regularly review revenue and customer satisfaction data

B. Adjust marketing strategy and promotions as necessary

C. Monitor supply chain and logistics, and make adjustments as needed

D. Evaluate timeline and deadlines, and adjust as necessary to ensure a timely product launch.

Tips for Building a Fantastic Action Plan

Building an action plan is the first step to reaching your business goals. Here are five tips for creating a fantastic action plan:

  • Be Clear & Specific: Make sure that everyone involved in the project understands what needs to be done and when it needs to be completed. Set measurable and achievable targets, with specific timelines and deadlines.
  • Prioritize Tasks: Identify which tasks should take priority so you can focus on what’s important right now, while still having a plan for the future.
  • Start Small: Break large projects down into smaller components that you can do in stages, rather than trying to accomplish everything at once. Team-building exercises are a great way to keep energy and motivation high.
  • Outline Resources Needed: Research ahead of time what resources will be needed for each task and make sure you have everything in place beforehand.
  • Include Room for Change: The reality is that things don’t always go as planned so be prepared to adjust timelines or objectives as needed along the way.

Action Plan Vs To-Do List

Action plans and to-do lists may seem similar at first glance, but they are two different tools that serve specific purposes. An action plan is an organized approach to achieving a goal. It helps you break down larger tasks into smaller, manageable pieces and outlines the steps you need to take in order to reach your objectives.

A to-do list is a tool used to keep track of day-to-day tasks or items that need attention. It’s typically used as a checklist for getting things done in a certain timeframe. While both can be helpful when it comes to staying organized and productive, action plans offer a more comprehensive approach to reaching longer-term goals.

Action Plan Vs Strategic Plan

An action plan and a strategic plan are two distinct frameworks used in planning and executing goals, each serving its unique function. An action plan is a detailed outline of the specific, immediate steps required to achieve a short-term objective. It focuses on the ‘how’ aspect, breaking down larger tasks into smaller, actionable items, typically with a shorter time horizon.

On the other hand, a strategic plan is a comprehensive roadmap designed for long-term goals. It involves a broader perspective, focusing on the ‘why’ behind the goals. This plan outlines the organization’s vision, mission, and core objectives over a more extended period, often including market analysis, competitive positioning, and long-term resource allocation. While action plans are more about tactical execution, strategic plans provide the overarching direction and purpose that guide these actions.

Both plans are crucial: the strategic plan sets the course, and the action plan drives the day-to-day activities needed to steer the ship towards the destination outlined in the strategic plan.

Action Plan Vs Project Plan

An action plan and a project plan are both tools used to help maintain organization and productivity when working toward a specific goal. Action plans focus on smaller tasks that need to be completed and prioritize them in an organized list.

Project plans are more comprehensive, providing an overview of all the steps required for completing a particular project. They usually include timelines, deadlines, resources needed, and other specifics. While action plans can help define the daily tasks necessary for completing a project, they should ultimately be formulated as part of the larger project plan.

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How to Write an Action Plan (Examples Included)

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Before you start any project, you have to draw up a plan to manage, organize, and realize the project’s goals. Planning is a crucial component of the project initiation phase of the project management life cycle.

The best way to turn your project objectives and goals into reality, and to avoid risks and challenges during the project management life cycle , is to use a solid action plan. You can use an action plan to create a clear path to success for any goal (personal, business, or financial goal ).

In this article, you will learn how to write an effective action plan and why you need one for your project.

Let’s get started.

What is an Action Plan?

An action plan is a comprehensive plan on how to reach a goal. This is a step-by-step process you have to perform to attain your goal.

Every organization has a guideline or strategy in place to achieve its goal, be it small or big. An action plan can work towards a quarterly or yearly goal. This will include setting goals and objectives that are realistic to achieve.

A goal is the primary objective of an action plan. An action plan does not only exist in organizations, but it is very useful in our day-to-day life.

When you set a goal, an action plan has to be in motion to bring such a goal to life. Some processes or structures have to be in place to create an action plan.

Ask the following questions before you write an action plan.

  • What are the goals you need to achieve?
  • What methods will go into achieving them?
  • What is the end goal of these goals and objectives?

You also need to follow processes to set an effective action plan.

1. Setting A Goal

The first step for writing an action plan is to set a goal. When you discover the goal of the whole operation, you can then draw up an action plan to achieve it. The purpose of this is to create or have a picture of what the goal is going to be about. This ensures that you set a realistic goal.

During the process of setting a goal, consider the following.

  • The goal must be clear and actionable
  • Must be realistic
  • Must have a completion date

Organizations at this phase create a project charter to sketch out the goals and objectives.

Project Charter Template - Excel-PMT

2. Structures to Achieve the Goal

These are the guidelines or step-by-step plans to achieve the goal. During this stage, you write a well-described and outlined plan. The action plan is a guideline for achieving the already set goal.

Break down the goal of the project into smaller units and tasks that will lead to the eventual progress of the goal. Set targets and deadlines, and share responsibilities and resources needed to achieve the goal.

Some of these structures to achieve the goal include:

  • Listing the steps to be followed
  • Establishing key goals and targets
  • Identifying available resources
  • Visualizing the goal

Why You Need an Action Plan

An action plan is a framework for how to complete a project effectively. One of the reasons why projects fail is due to a lack of planning. Many projects fail because they either did not carry out extensive research or they did not have a solid plan to bring all their goals to fruition.

Every goal must have a to-do list of all tasks that need to be accomplished to achieve an objective. An action plan guarantees a well-organized objective. You need this plan to stay on track and manage the progress of the project or goal.

1. Provides Motivation and Eliminates Procrastination

An action plan is simply a to-do list that one checks till a task or goal is accomplished. A well outlined and organized arrangement of your plan encourages one to start and complete the task. Breaking the task into smaller units makes it feel less overwhelming and cumbersome.

Ticking your to-do list makes the progress of the goal visible. You can easily track milestones and accomplishments of the set objective.

2. Sets Direction and Priorities

One of the benefits of writing an action plan is that it establishes direction and priorities for your goal. It defines the whole purpose of the operation. In an organizational setting, it can be likened to a project charter. This represents a sketch of what the end goal should look like or should be.

An action plan helps the project team to stay on track and focus on the purpose of the project without going outside of the main objective. This prevents the waste of time and resources on scope creep . If eventually, you have to make changes, there will be adjustments that will easily fit into the project.

3. Uncovers Weaknesses and Opportunities

In the course of drawing up an action plan, one uncovers both the strengths and weaknesses of the project. An action plan provides you with a better chance of adjusting and creating a better plan for your goal or project.

The weaknesses uncovered could be the risk involved in the project. The action plan helps you discover the weaknesses and how to quickly eliminate them before the project begins.

During the process of writing an action plan, one can also find opportunities that can be generated from it. An action plan will force you to think strategically to deliver insights that will improve your project.

How to Write an Action Plan

There are seven steps to follow that serve as a guideline for writing a strategically well-detailed action plan.

1. Define Your Goals

The first step to writing a good action plan is to define the goal, be it a personal or business plan . Break down the overall goal into smaller, easier, and understandable sub-goals.

The reason for this is that, when people start to accomplish a task, the first impression they will develop is that it will take lots of time and energy. Breaking down the goal into smaller units will make it easier to understand and accomplish

By defining the goal, you understand what it takes to achieve it. It is at this stage you decide if you can go through with the plan. The goal you define should be SMART – Specific, Measurable, Actionable, Realistic, and Timely.

SMART - specific - measurable - attainable - relevant - time-based by indeed

2. List the Key Objectives

Listing priorities is another important step when writing an effective action plan. What are these priorities? They are the key elements that form the goal of what you want to achieve.

By listing the key objectives , you know where to focus on majorly or areas that will require more attention.

3. Create a Step-by-Step Guideline to Achieve Your Goal

A guideline ensures you do not get stuck during the process of achieving your aim. Many businesses have failed due to getting to a particular segment of achieving their goal and not knowing what to do next. Creating a step-by-step guideline ensures there is the next thing to do.

4. Set Targets and Deadlines

Time is a very important factor when setting a goal. During the process of trying to achieve the aim of the project, you can easily lose track of time if you do not track it.

When a goal drags on for a particular period, it can lead to loss of interest or the goal might fail to accomplish what it was intended for.

5. Identify Available Resources

An action plan should have an estimate of the resources available. When talking about resources, this is not just in terms of financial resources but also human resources. This refers to the number of teams on the ground to achieve the goal.

The essence of identifying available resources is to manage them effectively to achieve a specific goal.

6. Set Milestones

In every sector of life, the show of success no matter how little serves as a morale booster. Setting milestones helps you keep track of the project’s progress.

When working on a project, after completing a milestone, no matter how little the step is, it is important to celebrate or mark that milestone.

Milestones show progress. The essence of setting milestones is to give morale and motivation to your team members to do more work. A good practice is to reward team members when they accomplish a set milestone to show appreciation for their effort and encourage them to accomplish more.

7. Monitor and Evaluate the Plan

Monitoring and evaluating the plan is the last section of an action plan. This is where you evaluate the whole plan, check for the loopholes, and whatever was missed when writing the plan. It also leaves room for adjustments and scope creep.

Tips for Writing an Effective Action Plan

1. involve team members and experts.

This goes with the saying that “no man is an island.” No matter how much you understand a project, you need to involve team members and experts for better opinions and inputs. Following this tip allows for growth and communication among the team.

When opinions are welcomed from the team, this helps develop the project and might even uncover a greater benefit to the project. There are certain aspects of the project you may miss which your team members can pick up.

2. Have a Timeline

Getting your timing right is key to the success of any project. Having a timeline guiding all the activities you want to carry out in the project is crucial. A well-established timeline for your project ensures that you accomplish all tasks and milestones at the appropriate time.

3. Communicate the Plan

Communication is the foundation upon which a project can develop. When communication is in place, there will be a smooth transfer of information from one section to another. This is key because, without communication, the goal will remain stagnant.

4. Tick Off Items As You Accomplish Them

After completing an item or task in your project, mark them as completed. Doing this will make it easy for you to know the items or tasks you have completed and the ones that are still pending.

Ticking off items as you accomplish them can boost the morale of the team and encourage them to put in more effort to achieve the project.

5. Write an Action Plan Template

Writing an action plan template helps you save time and energy. Instead of having to create an action plan from scratch each time you need one, you can write or collect action plan templates you can edit to fit your needs.

Since the format for writing an action plan is similar for many projects or goals, writing an action plan template is a great idea.

6. Use a Project Management Tool

The best project management tools help you write effective action plans and keep you on track. Project management software like Monday.com, ClickUp, and Wrike have project planning and reporting features that help you monitor the progress of your project and the performance of your project team.

Action Plan Template

An action plan template makes it easier and faster for you to create an action plan for your goal or project. While almost every action plan template follows the same format, modifications vary depending on its purpose and the industry.

1. Business Action Plan

Business Action Plan Template

2. Marketing Action Plan

Marketing Action Plan Template

3. Sales Action Plan

Sales Action Plan

4. Project Action Plan

Project action plan

5. Corrective Action Plan Template

Corrective action plan

Action Plan Example

An example of an action plan for a marketing agency.

Problem: Slow growth due to lack of sufficient employees and clients.

Goal: Increase profit by 50% within three years.

We expect our marketing agency to increase our profitability by 150% as we increase our marketing and customer service team and attract more clients over the next three years.

Current State of Our Agency: Annual profit of $100,000, six employees, and fifteen clients.

Our Agency in Six Months: Training for our existing customers in marketing and customer service and our profit will increase by 10%.

Our Agency in 12 Months: Annual profit of $150,000, ten employees, and 25 clients.

Our Agency in Three Years: Annual profit of $225,000, fifteen employees, and fifty clients.

Action Plan to Achieve Our Goal

Task 1 – Training

Action: Train all employees in the latest marketing and sales trends, client acquisition, and customer service.

Completion Date: August 2022

Person Responsible: Project Manager

Task 2 – Recruitment

Action: Work with the HR manager to hire new employees that fit the skill sets needed to achieve the agency’s goal.

Completion Date: November 2023

Task 3 – Improve Customer Service

Action: Improve relations with clients to convert them into repeat customers by updating the agency’s website, taking note of their birthdays, and sending customized gifts showing the agency’s logo to them.

Completion Date: Ongoing

Person Responsible: IT Manager

Task 4 – Generate More Sales

Action: Organize meetings with clients and in-house staff to develop the best strategies for increasing sales conversions.

Completion Date: January 2024

Person Responsible: Sales Manager

Action: Run marketing campaigns on Google, Facebook, and Instagram to generate more sales for clients.

Completion Date: March 2024

Person Responsible: Marketing Manager

Task 5 – Reduce Friction at Payment Channels

Action: Optimize your payment clients for a seamless payment experience for your clients and increase the number of payment channels

Completion Date: May 2024

Task 6 – Expand Client Base

Action: Participate in relevant regional marketing summits to hunt for high-paying clients.

Completion Date: June 2024

Action: Target weaknesses in competitors’ services and offers and create better deals to attract more clients.

Completion Date: October 2024

Evidence of Success: Annual profit of $225,000 or more. Tracking and Evaluation Process: Assess staff size, client number, and profits.

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Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.

What Is an Action Plan? (With Example)

example of an action plan in business plan

30-sec summary:

What is the secret of transforming a vision into a reality ?

Is there a structured approach to breaking down complex goals into manageable tasks ?

How do businesses and individuals ensure they’re using resources effectively?

When faced with challenges , how can one make sure their plan remains flexible and effective ?

Read this article to find the answers and learn how an action plan really works.

TABLE OF CONTENTS

The Purpose of an Action Plan

Key components of an action plan, the process of creating an action plan.

  • Differences Between Various Plans

Implementing an Action Plan Successfully

Examples of action plans.

  • Use This HR Software To Manage Your Team ✅

People and organizations use action plans to get to where they want to go. It’s more than just planning; it’s about efficiency, clarity, and a systematic way to achieve goals:

example of an action plan in business plan

Clarifying Resources Required to Reach the Goal

The action plan helps make sure there aren’t unexpected roadblocks in reaching the goal, whether it’s human, financial, or technological resources. It also fosters trust among stakeholders, since they can see a clear allocation of resources , making sure everything is on track.

Formulating a Timeline for Task Completion

A project’s time is often the most important thing. An action plan details when each task should start and end , so everyone knows what’s going on. If the timeline’s clear, it doesn’t just keep everyone on track, but also makes sure stakeholders know what’s going on. In the end, a well-defined timeline reduces delays and ensures tasks are done on time.

Breaking Down Larger Projects into Manageable Steps

Creating an action plan allows you to break down big projects into smaller , more manageable tasks. This step-by-step approach makes sure that each task gets the attention it deserves , and complexities are handled easily. Additionally, it makes sure each phase of the project goes smoothly and efficiently.

Using an action plan, you can turn your vision into actionable tasks , ensuring systematic progress towards your goals. Here’s what it looks like:

example of an action plan in business plan

Clear and Specific Goals

Any action plan’s goal needs to be clear and specific , so it gives you a direction to follow. Ambiguity can lead to confusion, so it’s important to define these goals clearly, so there’s no room for misinterpretation.

Detailed Tasks or Steps

Having set the goals, it’s time to break them down into actionable steps. These steps are the building blocks for the action plan, ensuring everything is covered. Individuals and teams get a clear roadmap on what to do and when, so they know what to do.

Allocation of Resources (team members, budget, equipment)

Tasks need resources to be executed effectively. This part of the action plan shows how to allocate them . This section makes sure that every task has everything it needs to be successful, whether it’s assigning team members to specific tasks, setting budgets, or getting the right equipment.

Prioritization of Tasks

In order to manage time efficiently and ensure the most impactful tasks get the attention they deserve, prioritizing tasks ensures critical ones are addressed first.

Deadlines and Milestones

Timebound action plans are time-bound. Setting deadlines ensures each task gets done on time, and milestones make sure everything’s on track. Teams use milestones as a way to recognize and celebrate achievements and measure how far they’ve come.

Monitoring and Revision Mechanisms

During execution , there might be adjustments needed. This component makes sure there’s a way to keep an eye on the progress of the action plan and to make necessary changes. It keeps the plan relevant and effective , even if something unexpected happens.

Action plans are a systematic process that takes thought, research, and collaboration . It’s about turning abstract goals into concrete steps, ensuring a clear path to success.

example of an action plan in business plan

Setting a SMART Goal (Specific, Measurable, Achievable, Relevant, Time-bound)

SMART criteria ensure that the goal is well-defined and realistic. They set out what needs to be done, how success will be measured, and when it needs to be accomplished.

Identifying Necessary Tasks

After you have a clear goal in mind, the next step is to identify the tasks that need to be done to accomplish it. Each task should be clear and specific , so there’s no ambiguity.

Allocating Resources and Assigning Responsibilities

It takes resources, whether they’re human, financial, or material, for every task. In this step, we determine what resources are needed and make sure they’re available. We also assign responsibilities , so everyone knows what their role is and what to expect.

Prioritizing Tasks Based on Importance and Sequence

In order to make sure resources are used efficiently and tasks are completed in the right order, prioritizing tasks ensures that critical activities are addressed first.

Setting Deadlines and Defining Milestones

Setting deadlines ensures accountability and timely completion of tasks. Also, defining milestones gives teams a way to assess progress, celebrate accomplishments, and stay motivated along the way.

Monitoring Progress and Making Necessary Adjustments

The action plan needs to be monitored as it gets executed. This involves checking how tasks are being done and assessing the quality of the work . In case there’s a discrepancy or a problem, we adjust the plan.

Difference Between Actions Plans & Other Plans

Various types of plans serve different purposes, but their objectives, structures, and applications can vary a lot. Here’s how they differ.

Action Plan vs. Plan B (Contingency Plan)

  • Action Plan: The roadmap breaks down the goal into actionable steps, sets timelines, allocates resources, and defines responsibilities to accomplish the goal.
  • Plan B (Contingency Plan): The backup plan is foreseeing potential risks and coming up with strategies to mitigate them.
  • Key Difference: Contingency plans are reactive, designed for unforeseen challenges, while action plans are proactive and focused on achieving a goal.

Action Plan vs. Project Plan

  • Action Plan: Describes how to accomplish a particular objective within the bigger project, and it’s a subset of the project plan.
  • Project Plan: This document outlines everything about the project, from its initiation to its completion. It includes objectives, scope, budget, timelines, risks, and stakeholders.
  • Key Difference: Action plans focus on specific tasks or objectives within the project, while project plans give an overview.

Action Plan vs. To-do List

  • Action Plan: This document breaks down a goal into tasks, allocates resources, sets deadlines, and prioritizes.
  • To-do List: It’s just a list of things that need to be done, with no breakdown of resources, timelines, or priorities.
  • Key Difference: Action plans are comprehensive and strategic, while to-do lists are basic and lack the depth and structure of plans.

A well-crafted action plan is only half the battle; its implementation determines if you meet your goals. In order to execute an action plan successfully, you need a combination of tools, strategies, and proactive measures . Here’s how to do it:

Utilizing a Management Software

Teams can track progress, assign tasks, set deadlines, and collaborate in real-time with a management software , which allows them to establish goals, track progress, assign tasks, and set deadlines . With platforms like Factorial HR , you can help your team succeed.

Using Templates for Consistency and Efficiency

Templates provide a standardized structure for action plans. By using templates, teams can make sure every action plan keeps a consistent format, so they’re easier to understand and execute. Templates also save time , because teams don’t have to start over every time.

Setting Up Real-time Alerts and Dependencies

A real-time alert lets team members know when deadlines are , so they’re on time. Dependencies, on the other hand, make sure tasks go in the right order . For example, if Task B depends on Task A, team members will be reminded to finish Task A before moving on.

Checking Off Completed Tasks

Checking off completed tasks gives you a sense of accomplishment. Not only does it boost morale, but it gives you a clear visual representation of your progress. You should update your action plan regularly to make sure everyone knows what’s been accomplished and what still needs to be done.

Addressing and Discussing Any Delays or Issues Promptly

It’s inevitable that there’s going to be challenges in every project. The key is to deal with them right away. If there’s a delay or an issue, talk to the team right away. When you work together on problems, you’ll come up with innovative solutions, and you’ll stay on track despite obstacles.

There are many kinds of action plans. They serve as structured roadmaps that help people and teams reach specific goals. Here are a few examples:

Business Action Plan

  • Objective: Expand business operations to another region within the next year.
  • Tasks: Market research, securing funding, hiring local staff, finding a suitable location, and launching a marketing campaign.
  • Resources: Research team, financial advisors, HR team, and marketing professionals.
  • Timeline: 12 months with monthly milestones.

Marketing Action Plan

  • Objective: Increase brand awareness by 30% over the next six months.
  • Tasks: Conducting a SWOT analysis , identifying target audience segments, creating a content calendar, launching ad campaigns, and monitoring engagement metrics.
  • Resources: Marketing team, content creators, ad budget, and analytics tools.
  • Timeline: 6 months with bi-weekly check-ins.

Sales Action Plan

  • Objective: Boost sales by 20% in the upcoming quarter.
  • Tasks: Identifying potential leads, training sales team on new strategies, offering promotional discounts, and gathering customer feedback.
  • Resources: Sales team, CRM software, training materials, and feedback forms.
  • Timeline: 3 months with weekly sales targets.

Personal Development Action Plan

  • Objective: Improve leadership skills over the next year.
  • Tasks: Attending leadership workshops, reading relevant books, seeking mentorship, and taking on challenging projects.
  • Resources: Workshop fees, reading materials, mentor’s time, and real-world projects.
  • Timeline: 12 months with quarterly self-assessments.

A comprehensive solution like Factorial HR is an excellent choice for managing your teams efficiently.

Test Your Knowledge about Action Plans With This Quiz!

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How to Write an Action Plan (Example Included)

ProjectManager

What Is an Action Plan?

In project management, an action plan is a document that lists the action steps needed to achieve project goals and objectives. Therefore, an action plan clarifies what resources you’ll need to reach those goals, makes a timeline for the tasks or action items and determines what team members you’ll need. We’ll define what project goals, project objectives, action items and action steps are later in this guide.

An action plan documents the execution of the project plan; it’s a detailed list of the work that must be done to complete the project goals, including the action steps that are involved in getting from the start of the project to the finish. An action plan is similar to a project implementation plan and it’s very helpful during the project planning and project execution phases.

example of an action plan in business plan

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Action Plan Template

Use this free Action Plan Template for Excel to manage your projects better.

Action Plan Components

An action plan answers the who, what and when of what you’re proposing. Those questions are answered by the various components that make up an action plan. The following are the basic building blocks of a successful action plan.

  • Action Plan Steps: The action plan steps are the answer to the question of what. They’re the activities that’ll lead to achieving your goal. Action plan steps detail what will happen, and the more detail, the better.
  • Action Items: The action items are the specific, small tasks that make up the action plan steps. These are the tasks that, when executed, lead to the next action plan step.
  • Action Plan Timeline: An action plan timeline is the whole action plan laid out from start to finish. It shows the full duration of the action plan and every step and task is also plotted on this timeline, including their start and end dates.
  • Action Plan Resources: Resources are anything needed to execute the action plan. That includes labor, materials, equipment, etc. You’ll want to identify the resources you’ll need for the action plan and attach them to the tasks to which they’ll be applied.
  • Action Plan Matrix: A matrix is just a tool to help you determine which tasks you need to complete and in what order. Use our free action plan template to outline the steps, items, timeline and resources you’ll need to get the plan done right.
  • Action Plan Report: Once you start to execute the action plan, you’ll need to ensure your actual progress matches your planned progress. To track progress, you’ll want to use an action plan report, which is a snapshot of your time, costs and more over a specific period.

Not only are you figuring out the action steps and timeline, but you’ll also determine who you’ll assemble for your project team to work on those tasks. This requires robust project management software like ProjectManager . ProjectManager offers multiple action planning tools such as Gantt charts, kanban boards, project calendars and more. Best of all, these project planning views sync with project dashboards, timesheets and workload charts to keep track of progress, project resources and costs.

Action plan on a Gantt chart in ProjectManager

Types of Action Plans

There are many different types of action plans that are used on various kinds of strategic initiatives. Each is similar in makeup but differs in their goals. Here are a few of the varieties of action plans.

Business Action Plan

A business action plan is used to set goals and tasks when you want to start a business or grow an existing business. It outlines the vision for the business and the actions you’ll take to achieve that vision.

Project Action Plan

An action plan for a project is really no different from a general action plan. The only difference is that it’s about producing a deliverable at the end of the plan, whether that be a product or service.

Personal Action Plan

Again, a personal action plan differs little from any other action plan except for the goal. For example, a personal action plan might be for an individual to exercise more. Therefore, the goal might be to walk for a half-hour a day, say, during lunchtime.

Action Plan Sample

Take a look at this sample of an action plan. We used our free action plan template for Excel  and filled out some potential marketing tasks, phases and assignees. Download this action plan template for free from our site, and get started on your own plan today.

action plan sample and free action plan template for Excel

How to Write an Action Plan for Project Management in 10 Steps

The benefits of an action plan are simple: you’ve now outlined what action steps and what resources are needed to reach your stated project goals. By having this collected in a single project management document, you can more successfully plan out how to execute your project plan.

People get overwhelmed by project management jargon when having to plan out a project, but the word “action” everyone can understand. The fundamentals to getting an action plan together for any project follow these four project planning basic steps:

1. Define Your Project Goals

There’s a difference between project goals and project objectives. Project goals refer to the high-level goals that the project will achieve. Those generally align with the strategic planning and business objectives of organizations.

2. Define Your Project Objectives

The project objectives are much more specific than the project goals. Project objectives refer to the deliverables and milestones that need to be completed to achieve your project goals.

3. Define Action Steps

The action steps are a group of related tasks or action items that must be executed to produce project deliverables.

4. Identify and Prioritize Action Items

Action items are small, individual tasks that make up the action steps that are outlined in your action plan. First, you need to identify task dependencies among them, and then assign those action items a priority level so that they’re executed sequentially.

5. Define Roles & Responsibilities

Now that you’ve divided the work required to accomplish your action plan, you’ll need to assign action items to your project team members and define their roles and responsibilities.

6. Allocate Resources

As with your project plan, your action plan has resource requirements. Having identified your action steps and action items will help you understand what resources are needed for each task and allocate them accordingly.

7. Set SMART Goals

Your action plan needs to be monitored and controlled to measure its performance. That’s why it’s important that you set SMART goals for your action items, action steps and your project objectives. SMART goals stand for specific, measurable, attainable, relevant and timely.

8. Set a Timeline for Your Action Plan

As a project manager, you’ll need to do your best to estimate how long it’ll take to complete your action items and action steps. Once you do so, you’ll have a timeline. You can use project management techniques like PERT charts or the critical path method to better estimate the duration of your project action plan.

9. Write an Action Plan Template

Create or use a simple action plan template to collect tasks, deadlines and assignments. This is the place where everything task-related goes in your project action plan, so you have a place for all this crucial information.

Writing an action plan template it’s a great idea because you’ll need to use that format throughout the project. That’s why we’ve created a free action plan template that you can download. There are also dozens of other free project management templates for Excel and Word that can help you with every phase of your project.

10. Use a Project Management Tool

Use a project management tool to keep you on task. ProjectManager has project planning features that help you monitor and report on project progress and performance. Get a high-level view of the action plan with our live dashboards. Unlike other tools, we don’t make you set up the dashboard.

Once you’ve mapped out your action plan, you can use project planning tools to zoom into all the details about your action steps and action items. With ProjectManager, you can calculate various metrics, such as project variance, workload and more. They’re displayed in easy-to-read charts and graphs. Share them with stakeholders to give them updates on action steps whenever they want.

ProjectManager's dashboard showing a marketing action plan

Tips to Write an Action Plan

Once you have an action plan, how do you work with it to run a successful project? Here are some tips to help with implementing your action plan:

  • Focus on priorities and what’s due now when identifying action steps and setting your action plan timeline
  • When you complete action steps, mark them off
  • Have your team members work on one project management platform
  • Set up alerts
  • Discuss pending or overdue tasks

Action Plan Example

We’ve been talking a lot about an action plan, but let’s take a look at one in-depth. Below, you’ll see our free action plan template . It’s set up for the development of a website.

It’s broken down into phases, the first being the project planning phase , which includes the action steps, market research and the design of the site. You’ll see that tasks are outlined for each action step, including a description of that task, who’s assigned to execute it, the priority and even the status of its completion.

This is followed by the third action step, which is the launch of the site. This is the execution phase of the action plan, but it follows the same format, such as noting the priority, who’s responsible for the work, what that work is and its status.

action plan steps and action items

There’s also a timeline to define the start dates of each of the tasks in the action steps, including the planned hours. This allows you to determine the length of each task and the duration of the entire action plan, from start to finish.

action plan timeline

Finally, there’s a place to add your resources. They’re broken down into departments, for example, marketing, web development, etc. Then the materials that are required for each task are listed, including their costs. This allows you to estimate the cost of the plan.

action plan resource

How to Make An Action Plan With ProjectManager

Follow along with this action plan example to see how action plans are typically laid out using project planning software .

1. Map Action Plan Steps Using Multiple Project Views

ProjectManager can help you build your action plan and then execute it. Collect all your action steps tasks on our list view, which does more than light-weight to-do list apps because it allows you to then map your action plan with Gantt charts , project calendars and kanban boards. These robust project management tools allow you to prioritize action items, customize tags and show the percentage complete for each task. Our online project management software gives you real-time data to help you create an action plan and stick to it.

ProjectManager's list view

2. Assign Action Items to Your Team Members

Once you’ve mapped out your action plan steps with ProjectManager’s project planning tools , you can assign tasks to your team members and indicate what resources are needed for the completion of each action item. Indicate their roles and responsibilities and set priority levels for each task to ensure the work is carried out properly.

3. Set Action Plan Steps and Deliverables

It’s important to note all the phases of the project timeline to know what action steps and tasks will take place and when. In addition, ProjectManager’s Gantt chart allows you to identify project phases, find the critical path, and set due dates for project milestones and deliverables

4. Track Progress With Real-Time Dashboards

Once you start the project, you’ll need to chart the progress of the work being done. This leads us to the real-time project dashboard , where you’ll check whether your action plan is on schedule and under budget.

Manage Your Project With an Action Plan

Getting a plan together is only the first part of managing a project . Remember, it’s not something to write and put away, but rather it’s a living document that should follow you throughout the project life cycle. Jennifer Bridges, PMP, offers more tips on how to write an action plan in the video below.

Here’s a screenshot for your reference:

project planning fundamentals

ProjectManager’s Action Planning Tools are Ideal for Managing Action Plans

If you’re looking to make an action plan and then take action on it by executing, monitoring and reporting on a project, then you’ll want ProjectManager. Our online project management software lets you make an action plan online with multiple project planning tools such as Gantt charts, task lists, kanban boards and project calendars. Then, you can use timesheets, project dashboards and resource management tools to keep track of progress, time and costs.

Plan & Schedule With Gantt Charts

ProjectManager’s Gantt chart is ideal to map out your action plan on an interactive project timeline that helps you organize your tasks, link dependencies and set milestones. More than that, you can filter for the critical path. When you’re done scheduling your action steps you can set a baseline. This allows you to always see the planned versus actual progress of your action plan to help you stay on track.

ProjectManager's Gantt chart is ideal to map out action plans

Manage Action Items with Kanban Boards, Task Lists and Project Calendars

Once you’ve used the Gantt chart to create a timeline for your action plan, you can zoom into the nitty-gritty details of everyday work with kanban boards , task lists and project calendars. With these tools, you can assign tasks and give teams a collaborative platform to comment and share relevant documents with unlimited file storage and real-time communication features.

ProjectManager's kanban board showing action steps from an action plan

Track Progress, Resources and Costs With Real-Time Action Plan Dashboards

ProjectManager’s real-time action plan dashboards sync with all its project management tools so you can check the status of your action plan at any time. You can check on your team members’ progress to see who’s over or underallocated, check labor costs and track whether your team is on schedule.

dashboard showing project metrics in real-time

ProjectManager gives you all the tools you need to create and implement a successful action plan. Regardless of the type of action plan that you need to create, our award-winning project management software makes it easy to do so. Get started with a free 30-day trial today. 

Click here to browse ProjectManager's free templates

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How to write an action plan: definition, best practices

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Egor Okrepilov

The great Benjamin Franklin once said, “by failing to prepare, you are preparing to fail,” and it cannot be truer in business. It is a war out there and the only way you can win is to have a solid action plan in your arsenal. 

With research numbers revealing that 20% of new businesses fail during the first two years, 45% during the first five years and 65% during the first ten years, creating that action plan has become a must today. 

The first step to do is understanding what is an action plan, why you need it and how you can get it right. 

What is an action plan?

In essence, an action plan is a checklist or a series of lists that contain the tasks or steps needed to complete or achieve a goal. 

Forming one of the foundations of any business strategy, an action plan breaks down your goal into attainable tasks that you must achieve within a specified timeline. So you have a clearer picture of what needs to get done to get to where you want to be.

But an action plan doesn’t just provide you with the steps to achieving your goals. It also goes into detail about when each task should be done, who will be involved in these tasks and how you should manage and follow up on them to make sure nothing gets neglected or skipped because that will affect your end goal. 

Having an action plan also helps you minimize and mitigate risks, avoid costly errors and make the most of your time, money and resources.

Why an action plan is essential?

If you’re already in business and you still don’t know how to write an action plan, you’re actually not the first. 

In fact, a lot of businesses get so caught up with the pressures of developing a great product, preparing for a successful launch and running a marketing campaign that they forget to develop an action plan. They only realize that mistake when it’s already too late.

Developing a concrete action plan is essential for the following reasons:

It helps you stay on track

It’s very easy to get distracted when you have too much on your plate. But when you have a concrete action plan that tells you exactly what to do and when it should be done, you can focus your efforts on achieving your goals and not get sidetracked by other tasks that are not central to what you’re trying to accomplish. 

You can also make sure that no important details or steps are missed to avoid mishaps that could lead to failure.

It keeps you motivated

You need commitment and motivation to run a successful business, but that’s not always easy to maintain. Paper writing down your goals and the steps on how to achieve them will keep you committed to following all the tasks that you need to hit your targets. 

Knowing where you’re going is also one of the best ways to keep yourself motivated even during the toughest times.

It helps you prioritize

If you want to accomplish anything in business, you need to know how to prioritize tasks. With an action plan, it would be easier for you to determine tasks that should be on top of your list because they have the most impact towards your goals. 

It would also help you know who should be working with you on certain tasks so you can delegate well within your team and maximize everyone’s capabilities, talents and resources.

example of an action plan in business plan

It allows you to improve your business

Here’s the reality: you don’t have control over everything in your business, but what you can control, you have to take advantage of. 

With a written action plan, it’s easier for you to know your strengths and weaknesses as a business, so you can improve any loopholes that could hinder you from reaching your goals. 

An action plan also helps you build a certain level of credibility for your business because it projects a sense of organization in your business.

The right people and time to create an action plan

Every business needs a concrete action plan, but it can also be used in different situations. You can create your own action plan as an entrepreneur and so can your managers, leaders and supervisors to make sure that they achieve their own goals that will ultimately lead to what you’re trying to achieve as a business.

Ideally, you should put an action plan the moment you build your business. Some experts also say that you should give yourself the first six months from starting to create an action plan since by this time, you should have your goals, objectives , mission and vision in place. 

But if it’s been a year or two years since you started your business and you still don’t have an action plan, you can always begin now. 

This will still give you the opportunity to get back on track with your goals, correct any mistakes and have a clearer path where you can navigate your business more smoothly. 

The best practices in creating an action plan

Whether you’re a startup or you’ve been in business for years, these action plan best practices will help you create a smart, actionable and consistent action plan that will guide you towards achieving your goals:

Define your goal

This is a no-brainer. What do you want to achieve by the end of this action plan? You have to know what you want to achieve and where you want to be or else, you’re just setting yourself up for failure. 

Although it’s every entrepreneur’s goal to earn well and grow, you have to be more specific with smaller goals in order to achieve those bigger, grander goals. 

Whether it’s solving a problem, starting a new idea or just improving what you already have, it’s very important to define your goal because it will form the foundation of your action plan.

Determine your tasks

Now that you have an end goal in mind, you can start brainstorming the specific tasks that need to be done in order to reach that goal. To avoid feeling overwhelmed, focus on the first task first and work your way from there. Involve your team in identifying your tasks so you don’t miss anything that needs prioritizing.

Work on the details

It’s not enough that you make a list of all the tasks that need to be accomplished to reach your goal. 

To make sure that you really tick of those lists, you must be specific with them by creating a timeline, describing each task and delegating the right people to complete them. This will make it easier for you to follow up on the process and make sure that no tasks are left undone.

Communicate your plan

You can’t accomplish your goals alone, so it’s very important to communicate your plan with the rest of your team so that everyone is on the same page. 

Explain how each team member will play a role in your action plan and how each task will fit into achieving your end goal. This will make it easier for you to ensure that everyone knows exactly what they need to do to contribute to the success of your business.

Create a follow-up process

You can’t just get the ball rolling your action plan and let it do its work. If you want to accomplish something, you have to be consistent in following up and measuring your progress. 

That is when a follow-up process becomes beneficial because it allows you to know which areas are performing and which are falling behind. This way, you can make improvements before things get out of control and recognize people who are doing more than expected to help you reach your goals.

Visualize your action plan

Visuals are so much more meaningful for human eyes than words. When you take time, sit down in front of a laptop or take a notebook and pen in your hands, start outlining plans, and enhance them with drawings, you get this mind-body connection and a feeling of control over the situation. You can set more clear objectives, work out further steps, and reduce the risk of falling into procrastination. So, to stay focused on your goals and achieve them faster, map your action plan out:

Even though you may need an action plan for business purposes, don’t ignore bringing a little piece of design into it. You’ll see how more self-explanatory and inspiring it will appear for both you and the team.

To create a visualized, still, formal action plan, think about adding pie charts, schemes, flowcharts, and matrices. Use colors, arrows, and overlays – to build interrelations or show spans. Also, add icons, simple geometric shapes, borders, and other designs so that the big picture will look self-explanatory and less verbose.

If you can include even more visualization – go ahead, do it. Sometimes, photography or GIF may be straight into the bowl and worth a thousand words. For a modern twist, consider using an online GIF maker to create animations that can make your action plan more interactive and informative, ensuring complex information is digested at a glance.

Re-evaluate your action plan

No matter how meticulously done an action plan is, you may still need to improve it along the way. To re-evaluate what you already created, try to use the SCHEMES acronym, which stands for Space, Cash, Helpers, Equipment, Materials, Expertise, Systems. 

This guide will help you determine if you have everything that you need to reach your end goal in the most efficient way possible.

An action plan is essential, whether you’re a huge company, an organization, a small group or even as individuals. With an end goal in mind, it’s easier to navigate your way through all the challenges, tasks and milestones in the business.

You can also create a more cohesive system within your team since everyone knows exactly what they need to do to contribute to what you’re trying to accomplish.

At the end of the day, it’s all about being smart with your choices as a business and organization. 

Creating a solid action plan is definitely one of the best decisions you’ll ever make not only for yourself but for the success and growth of your entire business.

Action plan example

When building both personal and work-related action plans, always start with the goal. For a simplified version, it’s better to use flowcharts because they’re more neat and representative. But if you need a detailed action plan, it’s better to proceed with a ready-made Weje template.

example of an action plan in business plan

Make sure your action plan consists of not only tasks but also includes resources and assignees’ names. Also, add time estimates and expected outputs for each step. This will allow you to assess ongoing progress and see when you fall behind the schedule. 

And make it easy on planning. Don’t invest too much time in the action plan building and use tools that can help. Here’s how you can create the action plan with Weje – in 6 steps and with less than 6 minutes:

  • Sign up with email, log in, and navigate to the user dashboard
  • Click “+” to create a blank whiteboard or pick up a template, e.g. “Workflow”

example of an action plan in business plan

  • If you started with a blank canvas, create a card and name it as to your goal. Then – create distinct cards for every step and place them in order on your online board. If you started with a template, edit it, accordingly.
  • When the plan’s layout is ready, start filling it in. You can create more cards for notes and correspond them to respective steps through dragging and dropping. Or – you can write down ideas using online sticky notes or mind map maker .
  • If you need visuals, e.g. icons or pictures, upload them on your whiteboards or copy and paste from the Internet
  • After your action plan is ready, you can download it and print, or email it to somebody for discussing or reviewing. If you have collaborators, share the board with them so that the team can contribute to the plan.

Egor Okrepilov

Avoid people who didn't make mistakes, as they just got lucky with the circumstances. Appreciate those who have made hundreds of them and learned how to find solutions to any situation.

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example of an action plan in business plan

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How to Create An Action Plan: A Straightforward Guide for Marketers

Sheryl Green

Updated: January 03, 2022

Published: December 22, 2021

Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back.

marketer creates action plan for project

On the other hand, have you ever sat down, opened your calendar app or a to-do list, and jumped right into work, knocking out task after task in a matter of minutes? When you shut your computer at the end of the day, you feel accomplished and know that you’ve done everything possible to move towards your professional goals.

What’s the difference between these two scenarios? A plan. Having your day (or week, or project) mapped out with a concrete action plan will help you feel more focused and accomplished in less time. When it comes to marketing, an action plan could mean the difference between a campaign that sizzles and a campaign that fizzles.

Now that you know there’s a way to ensure more days end with the satisfaction of work done well, let’s take a closer look at what these plans actually are and how they can benefit you.

Download your free marketing goal-setting template here. 

What is an action plan?

An action plan is a proposed strategy for whatever you want to accomplish. It’s a clear, detailed list of all the steps you need to take to reach your goal, along with a proposed timeline of when you’ll complete each step or task.

Perhaps you’ve heard of action plans in the past, but never tried to create one of your own, Or maybe, this is a brand new concept to you and you’re pretty sure you just heard a choir of angels in the background.

What is the purpose of an action plan?

Action plans are designed to help you reach your goals faster. By breaking down projects into smaller steps, you can ensure that you:

  • Meet your goal in a timely fashion
  • Don’t skip a step
  • Communicate effectively with team members
  • Set reasonable expectations for what you can accomplish in a specific period of time

While they will vary in complexity, action plans are good for small projects, large projects, projects that you complete on your own, and projects that involve other team members or individuals outside of your organization.

Convinced you need action plans in your life? Good. Let’s take a look at the steps necessary to implement them.

How to Write an Action Plan

Action plans can be as simple or complex as they need to be. However, before you start writing out the steps to reach your goal, you’ll need to identify something very important… your goal, of course!

What is it that you’d like to accomplish? Is there a new campaign you need to prepare before a specific launch date? Maybe you’re teaming up with another business or a nonprofit for cross-promotion. Perhaps you’re looking to increase brand awareness through various channels.

Whatever your goals, get very clear on what it is you want, why it’s important, and when you need it done. You may wish to create a SMART Action Plan by incorporating SMART goals into it. SMART stands for: specific, measurable, attainable, relevant, and timely. This framework helps you determine if your goals are realistic, identify what actions are needed to reach your goals, and defines what success looks like.

SMART goal action plan example from HubSpot

Once you’ve determined what you want to accomplish and when it will need to be done, it’s time to start devising your plan. Follow these easy steps to create your plan of action.

  • Use a template or tool to capture your action plan and share it with anyone who needs to be involved. (You’ll find some options in the next section)
  • Brainstorm. Consider all the steps that need to get done to complete your project. You may find it helpful to start with larger aspects of the project and then break those down into smaller tasks. No task is too small to be listed (let’s be honest, checking things off a to-do list feels amazing).
  • Delegate and assign responsibilities to team members. You don’t have to go it alone! Hopefully, you have a trustworthy team standing by to help complete tasks and inch you closer and closer to the finish line. This also allows you to identify what resources you need to achieve the goal.
  • Schedule due dates. If your project needs to be done by a specific day (which it should or it could stretch on indefinitely), then each task will have its own due date. Keep in mind that some tasks can be worked on at the same time, while others will require that a previous task has been finished before you can start the new one.
  • Set up alerts to keep yourself (and your team) on track. It’s very easy to get caught up in the day-to-day grind and forget about a larger project looming in the distance. Use your scheduled due dates to set up reminders and pencil in time to work on specific tasks.
  • Track your progress and check in with your team. Your action plan may have looked top-notch when you wrote it, but as you work through it, you may discover that things need to change. If you see that you’re falling behind in the tasks, it may be time to re-evaluate and potentially tweak your action plan.
  • Celebrate. Completing a project is often cause for celebration, but don’t forget to review what worked and what didn't for a smoother project next time.

Leadership action plans will not only help you achieve your goals, but will also help your team be clear on what they need to do, and feel accomplished once they’ve done it. They will also serve to identify any weak links in your organization.

Action plan Formats may differ depending on the needs of our specific project, however, as long as you include the goal, the steps, the people involved, and the due dates, you’ll have a solid plan to work with.

Action Plan Templates

When you’re ready to create an action plan, there’s no need to start from scratch. There are a number of templates and examples available that will provide the framework you need to devise your marketing strategy.

Below, is an action plan example for a 30-60-90 Day onboarding plan . This can always be tweaked to onboard individuals into a marketing position, or to create a marketing plan for your organization.

Sample action plan for onboarding

A marketing action plan may be as simple as this template:

Sample action plan for marketing

Image Source

You can also use Hubspot’s Marketing Plan Generator to guide you along the way.

No matter how you do it, an action plan may take a little bit of time to create, however, you’ll save time, energy, and resources when you have a clear plan of action for your next project or campaign.

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What’s an action plan template?

Action plan templates are the reusable version of your action plans. Building a reusable action plan template saves you the time and effort of building a new one from scratch for every new project. And they’re not just for project managers . Every time someone creates a new action plan in any department, they can reuse the template you created, cutting back on the time your organization spends preparing for strategic planning sessions. 

The 5 parts of an action plan template

The most important part of any action plan template is that it’s yours—customized so it’s most useful for your needs. To get the most use out of your action plan, here are some helpful best practices to follow.

1. Goal setting

Before you start on your work, you need to know what you’re working for. Host a brainstorming session for goal setting where you determine the outcomes of your action plan. When setting your goals, make them SMART goals:

These goals will act as a north star for your action plan template. Once they’re set, you can refer to your goals to make sure your tasks align with long-term initiatives. This helps ensure your action steps are purposeful and connected, eliminating unnecessary and duplicate “ work about work .” 

2. Create task lists

To create an effective action plan, you need tasks that transform your goals into action items . Structure your action plan template as a hierarchy, with your goals at the top and space for all related tasks below. When you use your template for a new project, this task list section will effectively become your to-do list . Keep your task list accessible for all project stakeholders so everyone can make and track adjustments in real-time. This makes it easy to view progress while ensuring that the team stays focused.

3. Review resource allocation

For every action plan template, create a space for resource allocation . This works two-fold to show external teams what resources you need for each project, and to determine if your action plan is viable. For example, if your resource allocation review determines there’s no staff available for a timely project, then you know to put the project on hold. If you use a project management tool to create your action plan template, you can automate it to assign team members and add tools or integrations that update with every new action plan.

4. Set deadlines and milestones

Every action plan should be time-bound. In your template, set a timeline or estimated start date that you can replicate for each project. Project milestones will also help, especially for action plan templates with a longer time frame. These milestones separate out larger wins as you move towards your end goal. Finally, connect tracking tools to your template so you can see your action plan’s progress and report on metrics in real-time. 

5. Review and update

After you’ve used your action plan template for several projects, review it. Look for opportunities to streamline items, create a new workflow , or omit unnecessary tasks. Set a recurring reminder to update your action plan template, making sure it’s completely customized to your needs‌.

Integrated features

List View . List View is a grid-style view that makes it easy to see all of your project’s information at a glance. Like a to-do list or a spreadsheet, List View displays all of your tasks at once so you can not only see task titles and due dates, but also view any relevant custom fields like Priority, Status, or more. Unlock effortless collaboration by giving your entire team visibility into who’s doing what by when.

Goals . Goals in Asana directly connect to the work you’re doing to hit them, making it easy for team members to see what they’re working towards. More often than not, our goals live separate from the work that goes into achieving them. By connecting your team and company goals to the work that supports them, team members have real-time insight and clarity into how their work directly contributes to your team—and company—success. As a result, team members can make better decisions. If necessary, they can identify the projects that support the company’s strategy and prioritize work that delivers measurable results.

Automation . Automate manual work so your team spends less time on the busy work and more time on the tasks you hired them for. Rules in Asana function on a basis of triggers and actions—essentially “when X happens, do Y.” Use Rules to automatically assign work, adjust due dates, set custom fields, notify stakeholders, and more. From ad hoc automations to entire workflows, Rules gives your team time back for skilled and strategic work.

Subtasks . Sometimes a to-do is too big to capture in one task. If a task has more than one contributor, a broad due date, or stakeholders that need to review and approve before it can go live, subtasks can help. Subtasks are a powerful way to distribute work and split tasks into individual components—while keeping the small to-dos connected to the overarching context of the parent task. Break tasks into smaller components or capture the individual components of a multi-step process with subtasks.

Dropbox . Attach files directly to tasks in Asana with the Dropbox file chooser, which is built into the Asana task pane.

Google Workplace . Attach files directly to tasks in Asana with the Google Workplace file chooser, which is built into the Asana task pane. Easily attach any My Drive file with just a few clicks.

OneDrive . Attach files directly to tasks in Asana with the Microsoft OneDrive file chooser, which is built into the Asana task pane. Easily attach files from Word, Excel, PowerPoint, and more.

Slack . Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. Go from quick questions and action items to tasks with assignees and due dates. Easily capture work so requests and to-dos don’t get lost in Slack.

How do I write an action plan template? .css-i4fobf{-webkit-transition:-webkit-transform 200ms ease-in-out;transition:transform 200ms ease-in-out;-webkit-transform:rotateZ(0);-moz-transform:rotateZ(0);-ms-transform:rotateZ(0);transform:rotateZ(0);}

It’s simple to create a reusable action plan template, especially in a project management tool . In Asana , you can start with our action plan template and customize it to fit your needs. Even if you use more manual formats, you’ll want to include goals, specific tasks, connected resources, and due dates in most simple action plans.

What’s the difference between an action plan template and a to-do list template?

It’s easy to get confused between action plans and to-do lists . That’s because an action plan template is actually a type of to-do list template, but one that’s connected back to a goal. A to-do list template can be a random, unconnected list of tasks, whereas an action plan template always connects back to an end goal.

What are some examples of action plan templates?

You can use action plan templates for just about any business plan. You can create a general template that you use company-wide, or break it down by departments if you have more specific needs. For example, you can create a marketing action plan template for recurring brand campaigns or an organizational action plan template for short-term quarterly OKRs . In a project management platform , you can create one action plan template, share it with the company, and allow each team and individual to use it however they see fit.

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Examples

College Action Plan

example of an action plan in business plan

First and foremost, congratulations. For graduating from senior high. Your dreams, your goals in life, your future is but a stepping stone away . For those who plan to go to college, would understand that it is never an easy path to take , especially if your dreams of going to college would mean that you have to leave your old goals behind to pursue a better goal for a better future. But it does not mean that you just have to give it all up. To achieve a better future, a lot of people will tell you that it depends on the college you are going to be attending. Whether it be international, national or local. Education does matter, but so do your plans for college.

There are of course students who would pursue a college degree outside of their country, and of course there are always going to be some risks. But just as any other problem, they can either be avoided or eliminated. Because, even if you plan to take up college locally, it is still always a good idea to have an action plan to help you out. This is where a good college action plan takes place . Why do you need one to go to college? Let’s find out.

10+ College Action Plan  Examples

1. college action plan template.

College Action Plan Template

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11. College Equity Action Plan

College Equity Action Plan

Size: 131 KB

What Is a College Action Plan?

A college action plan is a strategic and carefully thought out plan that consists of the goals, the objectives, the resources and the ideas of how to make college life a better experience for students. For those who may be working as teachers or professors in a college or university, this is also a carefully laid out plan to help students reach their goals . All the while it helps both parties find a way to make it work by assessing and evaluating their actions before acting on them.

The goal of the college action plan is to make sure that everything that has been followed according to the plan . That every detail that had been talked about, discussed, assessed and evaluated is followed. As this plan does help with outlining every single thing that needs to be done.

How to Write a College Action Plan?

We all know that a good action plan involves carefully thought out planning . We also know that to be able to get that, a good college action plan should have the following elements to it .

1. List All the Courses and Career Ideas

To start off your college action plan, list all the courses and your career ideas. Make sure that these courses and career ideas are something that you may look forward to sooner or later. You can of course change while you still have the time.

2. Assess Each Course and Career First

Next, assess each of the courses you have made a list from. As well as the career you are planning on achieving. Having to assess the courses you are going to be taking up for college would make your college life easier. Since everything goes smoothly from there.

3. Make a Timetable for the Goals You Plan

To make your goals easier for you to do, it is also best to add a timetable with your action plan. This is for you to be sure which goal and which course or career you may want to apply to. As well as it gives you easier access to know which goal you are going to be doing next.

4. Apply Some Objectives to Your Goals

Don’t forget the objectives to your goals. The reason for the action plan is to help you attain your goals. Your goals must also have the objectives that you want that goes with the goals. A goal without an objective is more likely to not get done.

5. Monitor and Update Your College Action Plan

Monitoring and updating your college action plan is a requirement. This means that all the milestones that you have gone through must be updated and placed in the action plan. Monitor how you are doing and change anything that may not lead you to your goals.

What is a college action plan?

A strategic tool that is used to help or sort out the career and college life of a student. It is also a kind of plan that outlines the basics and to help the student navigate into where and what they can do next.

Is there a purpose to using a college action plan?

Apart from being used to outline what you may want to achieve, a college action plan also serves as a roadmap to finding ways on achieving your goals.

What should not be in a college action plan?

What should not be added is impossible goals and impossible objectives. It defeats the purpose of your action plan.

When you write your college action plan, think about how you want it to be. Picture out how you plan to do with your college life. About the goals and your objectives to reaching them. This is how to simply use and make your own college action plan and to make it a success.

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DOL Publishes QPAM Exemption Amendments: Action Items and Considerations for QPAMS, Plan Sponsors

Morgan Lewis

The US Department of Labor (DOL) published final amendments to Prohibited Transaction Class Exemption 84-14, the so-called “QPAM Exemption,” in the Federal Register on April 3, 2024. The amendments are anticipated to affect certain financial institutions that manage assets of employee benefits plans subject to the Employee Retirement Income Security Act (ERISA), but as discussed below, these rules also impact plan sponsors/investing fiduciaries.

The QPAM Exemption plays an important role in the management of assets of employee benefit plans and trusts subject to ERISA. Investment managers to ERISA plan assets commonly rely on the QPAM Exemption to avoid violations of ERISA’s prohibited transaction rules, and the parallel prohibited transaction provisions of Section 4975 of the Internal Revenue Code.

For that reason, we expect that DOL’s final amendments to the QPAM Exemption will impact a wide range of investment managers and financial institutions that manage ERISA plan assets, including US Securities and Exchange Commission (SEC)-registered investment advisers, banks, and insurance companies that manage ERISA plan assets in separately managed accounts, collective investment trusts, insurance company separate accounts, and private investment funds that are subject to ERISA (such as hedge funds). The final amendments to the QPAM Exemption have a general effective date of June 17, 2024.

In an earlier ML BeneBits blog post , our team highlighted key changes to the QPAM Exemption. In this LawFlash, we set out action items for managers that seek to rely on the QPAM Exemption, and for plan sponsors/investing fiduciaries using third-party managers that may rely on the QPAM Exemption.

ACTION ITEMS FOR QPAMS

Investment managers and other fiduciaries that seek to rely on the QPAM Exemption should consider the following measures:

Promptly Submit Required Notification to the DOL: September 15 Deadline

Entities relying on the QPAM Exemption are now required to notify the DOL by e-mail of the legal name of each business entity relying upon the exemption and any other name under which the QPAM may be operating. The general rule is that the notice must be provided within 90 calendar days of reliance on the exemption or when a QPAM changes its legal or operating name. QPAMs are also permitted to give notice to the DOL if the entity no longer seeks to rely upon the exemption.

According to DOL staff, for entities currently relying on the QPAM Exemption, the deadline to provide notice is 90 calendar days following the June 17, 2024 general effective date of the amendments: September 15, 2024. We recommend providing that notice as soon as practicable. We have provided a simple form below, which you may choose to use.

We understand the DOL intends to use the information from these notifications to maintain a list of entities relying on the QPAM Exemption that is available to the public on its website.

Calculate AUM and Equity to Ensure Satisfaction of QPAM Minimum Thresholds

The final amendment increases the thresholds of assets under management (AUM) and owners’ (e.g., shareholder/partner) equity levels that an entity must satisfy to qualify as a QPAM. Importantly, the first increase in these thresholds is required to be met starting on the last day of the QPAM’s fiscal year that is completed on or before December 31, 2024. The table below details the increases in these thresholds as set forth in the final amendment:

Entities that fall short of the asset or equity thresholds, with a fiscal year-end on or before June 17, should contact legal counsel to discuss this further. All other entities should ensure they meet the requirements on or prior to their next fiscal year-end and/or discuss this further with counsel.

Note, too, that these thresholds can be increased by the DOL through notice in the Federal Register , no later than January 31 of each year, after 2030.

Confirm Policies and Procedures Satisfy New Recordkeeping Requirement and Other Revised Conditions

The amended QPAM Exemption adds a new recordkeeping requirement. QPAMs must now keep records that demonstrate compliance with the QPAM Exemption for not less than six years from the date of the particular transaction.

Keep in mind that these records could be requested by the DOL as part of a DOL audit or investigation. Further, these records can be requested by plan sponsors/investing fiduciaries, so those seeking to rely on the QPAM Exemption should consider developing a process to anticipate and promptly respond to those requests, including identifying whether records can be withheld (as the exemption provides an exception from disclosure for privileged trade secrets and privileged commercial or financial information).

For example, managers can consider whether drafting a white paper or other internal memorandum to demonstrate compliance with this new requirement would be both helpful to document compliance and useful to provide as a response to any request for documentation supporting compliance with this requirement.

Additionally, QPAMs should consider reviewing their ERISA compliance policies to determine if any amendments are necessary or appropriate to update the compliance policy in accordance with the QPAM Exemption amendments. For example, we often see investment managers adopt ERISA compliance policies and procedures that describe the QPAM Exemption for internal and ERISA compliance and training purposes. These policies and procedures may now be outdated and need to be updated.

Monitor for Any New Issues Raised by the Expanded Definition of Ineligible Conduct

A key condition of the QPAM Exemption is a prohibition on being able to rely on the exemption if the QPAM or its affiliate have been convicted of certain crimes or engaged in certain other specified misconduct. The amended QPAM Exemption clarifies and expands the scope of conduct that could make a financial institution ineligible to rely on the QPAM Exemption. In particular, the expansion includes conduct occurring outside the United States or engaged in by foreign affiliates.

Among the changes, the amended QPAM Exemption now explicitly includes—as conduct that makes the exemption unavailable—convictions for foreign crimes that are substantially equivalent to certain domestic crimes (unless the conviction occurs in a country that is a US “foreign adversary”).

The amended QPAM Exemption also expands the definition of “prohibited misconduct,” making an entity ineligible to rely on the exemption to include (1) certain domestic non-prosecution agreements or deferred prosecution agreements, (2) intentionally engaging in conduct that violates the conditions of the QPAM Exemption, or (3) providing materially misleading information to the DOL or other regulatory authority in connection with the conditions of the QPAM Exemption. Categories (2) and (3) are only triggered in a proceeding brought by the DOL or certain other federal or state government agencies, and only if included as a finding or determination in a final judgment or court-approved settlement.

In light of the above, new compliance and monitoring may be needed, especially with respect to the expanded foreign crime and foreign jurisdiction provisions. Another change is the addition of a one-year transition window for any entity that becomes ineligible to rely on the QPAM Exemption. Entities that need to rely on that transition window may wish to consult legal counsel on how best to navigate that window.

For any entity that becomes ineligible due to criminal conduct, the QPAM Exemption continues to impose a 10-year ineligibility period, unless the QPAM applies for and receives an individual exemption from the DOL to continue relying on the relief provided by the QPAM Exemption.

Evaluate Existing and Model Agreements, Etc. for Representations Around QPAM

Contract changes may be needed as a consequence of the QPAM Exemption amendments, particularly with regard to representations and warranties around QPAM status and prohibited transactions. Managers may want to examine existing and model contracts on this point.

Take Care to Avoid ‘Rent-A-QPAM’ Status: Potential Impact on Subadvisory Relationships

The final amendment adds language to prevent a QPAM from “blessing” a transaction without “independent exercise of fiduciary judgment and free from any bias in favor of the interests of the plan sponsor or other parties in interest.” This has been viewed as an effort to avoid what are referred to as “rent-a-QPAM” or “QPAM-for-a-day” arrangements.

As amended, the QPAM Exemption now requires that the QPAM not “uncritically approve transactions, commitments, or investments negotiated, proposed, or approved by the plan sponsor or other parties in interest,” but rather that the QPAM have “sole responsibility” using “its own independent exercise of fiduciary judgment” with respect to any transaction for which it seeks coverage under the exemption.

This requirement may be of particular relevance to collective trusts where the trustee has delegated investment management authority to investment advisers and to other types of funds or arrangements involving co-investments and subadvisory relationships. For these types of arrangements, additional review of governing documents/contract documents may be needed to confirm the manager can satisfy the amended “independent exercise of fiduciary judgment” requirement.

Consider Other Exemptions

The changes to the QPAM Exemption noted above may make the exemption unavailable to certain managers in certain circumstances, currently or in the future. To plan ahead for those contingencies, managers may wish to consider whether other exemptions, including class or statutory exemptions, may be available to exempt investment transactions from the prohibited transactions rules, or whether there is a need to apply to the DOL for an individual exemption.

CONSIDERATIONS FOR PLAN SPONSORS

Although the changes to the QPAM Exemption most directly impact investment managers, the changes should also be considered by ERISA plan sponsors/plan fiduciaries in their role of appointing fiduciaries. For example, if a plan utilizes a manager that can no longer satisfy the amended QPAM exemption requirements, additional consideration may be warranted.

In light of this, plan sponsors may want to consider actions such as the following:

  • Ask existing managers (and in the future, new managers) to confirm if they will continue to qualify as a QPAM and be able to rely upon the QPAM Exemption as amended for covered transactions if needed
  • Inquire (and adding, in the future, a process to inquire) about the manager’s compliance with certain of the new QPAM requirements, such as the required notification to the DOL and the new AUM and equity thresholds, as applicable, as well as the absence of any misconduct that would cause it to lose eligibility to rely on the QPAM Exemption and the new recordkeeping requirements
  • Evaluate existing relationships and contracts to confirm if amendments are needed to any existing QPAM contracts and contract representations in light of the QPAM Exemption amendments.

In addition, plans may find certain investment managers proactively reaching out to address some of the above points, such as by providing contract amendments and/or new contract representations.

SAMPLE DOL SECTION I(K) NOTICE

[ View source .]

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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  1. What is an Action Plan & How to Write One [With Examples]

    An action plan is a detailed outline that breaks down the steps necessary to achieve a specific goal. Here are the typical components of an action plan. 1. Objective or Goal. The cornerstone of your action plan is the objective or goal. This should be a clear and concise statement outlining the desired outcome or result.

  2. How to Write an Action Plan: Step-by-Step (Examples)

    Example Action Plan. Goal: Increase sales by 20% within the next 6 months (By January 1st, 2025) Actions: 1. Improve online presence a) Revamp website design - Due October 15th b) Optimize website for SEO - Due November 1st c) Post regularly on social media (1x/week min) - Ongoing. 2.

  3. Create an Effective Action Plan in 6 Steps [2024] • Asana

    Here are a few action plan examples with tasks for different kinds of goals: Goal: Expand team from seven to nine team members by June. ... Read: 8 steps to create a contingency plan to prevent business risks Action plan vs. project plan. A project plan is a bit more complicated than an action plan. Project plans are blueprints of the key ...

  4. What is an action plan? Steps, template, and examples

    An action plan is a guiding document and work breakdown structure that outlines all the tasks that need to be completed so you can achieve your product goals. An action plan is like a music sheet: if you have a defined set of notes, you know exactly what the music is going to sound like.

  5. How to Create an Effective Action Plan (Examples & Templates)

    Edit and Download. 10. Sales Action Plan. Create a colorful sales action plan using this template. It will help you explain how you will operate and manage the sales process to skyrocket your sales. Set goals to manage your inventory, project sales, expenses, timeline and many others.

  6. What is an Action Plan? Learn with Templates and Examples

    An action plan is a specific list of tasks in order to achieve a particular goal. It can be regarded as a proposed strategy to execute a specific project to achieve a specific or general goal effectively and efficiently. It outlines steps to take and helps stay focused and organized, whether it's personal or work-related.

  7. How To Create An Action Plan (FREE Templates & Examples)

    Steps: detail the actions required to achieve each goal. Items: determine the task dependencies and priorities. Timeline: maps out the schedule and milestones from start to finish. Resources: identify the people, tools, and budget required. Responsibilities: assign tasks to an individual or a team.

  8. How to Write and Develop an Action Plan for Your Small Business

    Build a strategy. 1. Define your scope. It is essential to define your scope, create a roadmap, and align it with your strategic planning. Make sure your actions guide you toward company goals. Start by gauging how your team members can contribute and help you achieve your objectives.

  9. What is an action plan? (Example and template)

    An action plan, also sometimes referred to as a plan of action, helps order project tasks in a sequential and timely manner to achieve a goal. Project managers and individuals can use action plans to achieve their work and personal project goals. Developing an action plan clarifies the goals to be achieved, the teams and service providers to ...

  10. What is an Action Plan and How to Create One + an Example

    Step 1: Define the goal. Defining project goals is a critical first step in the action-planning process. It involves establishing a clear and concise objective that guides the rest of the plan. A well-defined goal serves as a roadmap for the team, providing direction and focus for their efforts.

  11. Action plan: How-to Guide, Templates & Examples

    Business action plan. Business action plans help expand or improve a business. Founders, managers, and project managers are most likely to create one. However, any member can personalize a business action plan template and use it for a small business initiative. The main purpose of a business action plan is to turn entrepreneurial visions into ...

  12. How To Write an Action Plan (With Template and Example)

    Action plan example The following is an example of an action plan for an apparel retailer: Problem: Slow profit growth as a result of insufficient customer service. Goal: Increase profits by 50% within three years. Our Three-Year Goal (Tip: These are SMART goals outlined) We expect our apparel retail business to increase our profitability by 40% as we follow this plan to improve customer ...

  13. How to Write an Action Plan (Examples Included)

    There are seven steps to follow that serve as a guideline for writing a strategically well-detailed action plan. 1. Define Your Goals. The first step to writing a good action plan is to define the goal, be it a personal or business plan. Break down the overall goal into smaller, easier, and understandable sub-goals.

  14. What Is an Action Plan? (With Example)

    Examples of Action Plans. There are many kinds of action plans. They serve as structured roadmaps that help people and teams reach specific goals. Here are a few examples: Business Action Plan. Objective: Expand business operations to another region within the next year. Tasks: Market research, securing funding, hiring local staff, finding a suitable location, and launching a marketing campaign.

  15. How to Write an Action Plan (Example Included)

    The fundamentals to getting an action plan together for any project follow these four project planning basic steps: 1. Define Your Project Goals. There's a difference between project goals and project objectives. Project goals refer to the high-level goals that the project will achieve.

  16. 7 steps to create an action plan for your business strategy

    1. Involve your team early on. Your team's participation will make or break the action plan. They should be involved from the beginning as you develop the action plan and other elements of the strategic plan. "The owner can't do it alone," Drepaul says. "Delegation and accountability are key.

  17. How to write an action plan: definition, best practices

    In essence, an action plan is a checklist or a series of lists that contain the tasks or steps needed to complete or achieve a goal. Forming one of the foundations of any business strategy, an action plan breaks down your goal into attainable tasks that you must achieve within a specified timeline. So you have a clearer picture of what needs to ...

  18. Creating Action Plans for Your Business Plan

    The action plan explains how you will operate and manage your business. It also addresses the back office activities that don't relate directly to providing goods or services to customers. These include activities such as: Employee hiring and management. Obtaining and working with vendors for needed materials and supplies.

  19. Why & How To Build A Strategic Action Plan

    7 Steps Of A Strategic Action Plan. 1. Create a strategic plan. As we mentioned in the previous section, strategic planning is the first step to a concrete action plan. This is where you state your mission and vision, and clearly outline your organization's goals and target objectives. 2.

  20. How to Create An Action Plan: A Straightforward Guide for Marketers

    Below, is an action plan example for a 30-60-90 Day onboarding plan. This can always be tweaked to onboard individuals into a marketing position, or to create a marketing plan for your organization. A marketing action plan may be as simple as this template: Image Source. You can also use Hubspot's Marketing Plan Generator to guide you along ...

  21. Free Action Plan Templates for Every Goal [2023] • Asana

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  23. Business Action Plan

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  24. What is a Sales Plan? How to Create + Examples

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  26. College Action Plan

    1. List All the Courses and Career Ideas. To start off your college action plan, list all the courses and your career ideas. Make sure that these courses and career ideas are something that you may look forward to sooner or later. You can of course change while you still have the time.

  27. Webinar "Business Plan Writing" and "Export Plan"

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  28. ChatGPT

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