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The benefits of single-subject research designs and multi-methodological approaches for neuroscience research

1. introduction.

The scientific method is neither singular nor fixed; it is an evolving, plural set of processes. It develops and improves through time as methodology rises to meet new challenges (Lakatos, 1978 ; Hull, 1988 ; Kuhn and Hacking, 2012 ). “It would be wrong to assume that one must stay with a research programme until it has exhausted all its heuristic power, that one must not introduce a rival programme before everybody agrees that the point of degeneration has probably been reached” (Lakatos, 1978 ). These insights apply not least to experimental design approaches.

For better and for worse, no experimental design comes without limitation. We must accept that the realities of the world cannot be simplistically verified against universal standard procedures; we are free instead to explore how the progressive evolution of experimental design enables new advancement. This paper proposes support for a shift of focus in the methodology of experimental research in neuroscience toward an increased utilization of single-subject experimental designs. I will highlight several supports for this suggestion. Most importantly, single-subject methods can complement group methodologies in two ways: by addressing important points of internal validity and by enabling the inductive process characteristic of quality early research. The power of these approaches has already been somewhat established by key historical neuroscience experiments. Additionally, the individuated nature of subject matter in behavioral neuroscience makes the single-subject approach particularly powerful, and single-subject phases in a research program can decrease time and resource costs in relation to scientific gains.

2. Complimentary research designs

Though the completely randomized group design is considered by many to be the gold standard of evidence (Meldrum, 2000 ), its limitations as well as ethical and logistical execution difficulties have been noted: e.g., blindness to group heterogeneity, problematic application to individual cases, and experimental weakness in the context of other often-neglected aspects of study design such as group size, randomization, and bias (Kravitz et al., 2004 ; Grossman and Mackenzie, 2005 ; Williams, 2010 ; Button et al., 2013 ). Thus, the concept of a “gold standard” results not from the uniform superiority of a method, but from an implicit valuing of its relative strengths compared to other designs, all things being equal (even though such things as context, randomization, group size, bias, heterogeneity, etc. are rarely equal). There is an alternative to this approach. Utilizing a wider array of methods across studies can help compensate for the limitations of each and provide flexibility in the face of unequal contexts. In a multi-methodological approach, different experimental designs can be evaluated in terms of complementarity rather than absolute strength. If one experimental design is limited in a particular way, adding another approach that is stronger in that aspect (but perhaps limited in another) can provide a more complete picture. This tactic also implicitly acknowledges that scientific rigor does not proceed only from the single study; replication, systematic replication, and convergent evidence may proceed from a progression of methods.

I suggest adding greater utilization of single-subject design to the already traditionally utilized between-subject and within-subject group designs in neuroscience to achieve this complementarity. The advantages and limitations of these designs are somewhat symmetrical. Overall, single-subject experiments carry with them more finely-focused internal validity because the same subject (together with their array of individual characteristics) serves in both the experimental and control conditions. Unlike in typical within-subject group comparisons, the repetition of comparisons in single-subject designs control for other confounding variables, rendering n = 1 into a true experiment. While an unreplicated single-subject experiment by itself cannot establish external validity, systematic replication of single-subject experiments over the relevant range of individual differences can. On the other hand, group designs cannot demonstrate an effect on an individual level, but within-individual group studies can characterize the generality of effects across large populations in a single properly sampled study, and may be particularly suited to analyzing combined effects of multiple variables (Kazdin, 1981 ). Single subject and group approaches can also be hybridized to fit a study's goals (Kazdin, 2011 ). In the following sections, I will describe aspects of each approach that illustrate how the addition of single-subject methodology to neuroscience could be of use. I do not mean to exhaustively describe either methodology, which would be outside the scope of this paper.

2.1. Group designs

Group experimental designs 1 interrogate the effect of an independent variable (IV) by applying that variable to a group of people, other organisms, or other biological units (e.g., neurons) and usually—but not always—comparing an aggregated population measure to that of one or more control groups. These designs require data from multiple individuals (people, animals, cells, etc.). Group experiments with between-group comparisons often assign these individuals to conditions (experimental or control) randomly. Other group experiments (such as a randomized block design) assign individuals to conditions systematically to explicitly balance the groups according to particular pre-considered individual factors. In both cases, the assumption is that if alternative variables influence the dependent variable (DV), they are unlikely to do so differentially across groups. Group experiments with within-subject comparisons expose each individual to both experimental and control conditions at different times and compare the grouped measures between conditions; this approach assures that the groups are truly identical since the same individuals are included in both conditions.

Because they involve multiple individuals, some group designs can provide important information about the generality of an effect across the included population, especially in the case of within-subject group designs. Unfortunately, some often-misused aspects of group designs tend to temper this advantage. For example, restricted inclusion criteria are often necessary to produce clear results. When desired generality involves only such a restricted population (e.g., only acute stroke patients, or only layer IV glutamatergic cortical neurons), this practice carries no disadvantage. However, if the study aims to identify more widely applicable processes, stringent inclusion criteria can produce cleaner but overly conditional results, limiting external validity (Henrich et al., 2010 ). Further, the analysis approach taken in many group designs that narrowly examines changes in central tendency (such as the mean) of groups can limit the assessment of generality within the sampled population since averaging will wash out heterogeneity of effects. Other aspects of rigor in group designs can also affect external validity (e.g., Kravitz et al., 2004 ; Grossman and Mackenzie, 2005 ; Williams, 2010 ; Button et al., 2013 ).

Another limitation of group design logic is the practical difficulty of balancing individual differences between groups. In the case of between-group comparisons, these difficulties arise from selection bias, mortality, etc. Even well controlled studies can still produce probabilistically imbalanced groups, especially in the small sample sizes often used in neuroscience research (Button et al., 2013 ). Deliberately balanced groups or post-hoc statistical control may help, but the former introduces a potential problem with true randomization, and the latter is weaker than true experimental control. Within-subject group comparisons implement both experimental and control conditions for each individual in a group and therefore better control for individual differences, however these designs still do not experimentally establish effects within the individual since single manipulations of experimental conditions can be confounded with other changes on an individual level.

The typical focus on parameters such as the mean in the analysis of group designs can also threaten internal as well as external validity, particularly if the experimental question concerns biological or behavioral variables that are highly individually contextualized or developmentally variant. 2 This problem extends from the fact that aggregate measures across populations do not necessarily reflect any of the underlying individuals (e.g., Williams, 2010 ); for example, average brain functional mapping tends not to apply to individual brains (Brett et al., 2002 ; Dworetsky et al., 2021 ; Fedorenko, 2021 ; Hanson, 2022 ). This kind of problem is particularly amplified in the study of human behavior and brain sciences, which both tend to be highly idiosyncratic. In these cases, aggregated measures can mask key heterogeneity including contradictory effects of IVs. This can complicate the application of results to individuals: an issue especially relevant in clinical research (Sidman, 1960 ; Williams, 2010 ). Relatedly, the estimation of population-based effect size provides scant information with which to estimate effects and relevance for an individual. Post-hoc statistical analysis may help to tease out these issues, but verification still requires new experimentation. True generality of a scientific insight requires not only that effects occur with reasonable replicability across individuals, but that a reasonable range of conditions that would alter the effect can be predicted: a difficult point to discern in group studies. Thus, while group designs carry advantages insofar as they can be used to characterize effects across a whole population in a single experiment, those advantages can be and often are subverted. Perhaps counter-intuitively, single-subject approaches can be ideal for methodically discovering the common processes that underlie diversity within a population, which have made it particularly powerful in producing generalizable results (see next section).

2.2. Single-subject designs

Single-subject designs compare experimental to control conditions repeatedly over time within the same individual. Like group designs with within-subject comparisons, single-subject designs can control for individual differences, which remain constant. However, single-subject designs take individual control to a new level. Since other confounding changes may coincide with a single change in the IV, single-subject designs also require multiple implementations of the same manipulation so that the comparison can be repeated within the individual, controlling for the coincidental confounds of a single condition change. Additionally, single-subject designs measure multiple data points through time within each condition before any experimental change occurs to assess pre-existing variation and trends in comparisons with the subsequent condition. Of course, a single-subject experiment without inter-individual replication has no generality—systematic replications across relevant individual characteristics and contexts are generally required to establish external validity. However, the typical group design also often requires similar replication to establish the same validity, and unlike group designs single-subject studies are also capable of rigorously interrogating even the rarest of effects.

Because single-subject experiments deal well with individual effects, they are often used in clinical and closely applied disciplines, e.g., education (Alnahdi, 2015 ), rehabilitation and therapy (Tankersley et al., 2006 ), speech and language (Byiers et al., 2012 ), implementation science (Miller et al., 2020 ), neuropsychology (Perdices and Tate, 2009 ), biomedicine (Janosky et al., 2009 ), and behavior analysis (Perone, 1991 ). However, the single-subject design is not limited to clinical applications or to the study of rare effects; it can also be used for the study of generalizable individual processes via systematic replication. Serial replications often enable detailed distillation of both common and uncommon relevant factors across individuals, making the approach particularly powerful for identifying generalizable processes that account for within-population diversity (although this process can be challenging even on the single-subject level; see Kazdin, 1981 ). Single-subject methodology has historically established some of the most generalizable findings in psychology including the principles of Pavlovian and operant conditioning (Iversen, 2013 ). Establishing this generalizability requires a research program rather than a single study, however since each replication (and comparisons between them) can potentially add information about important contextual variables, systematic progression toward generality can be more efficient than in one-shot group studies.

Single-subject designs are sometimes confused with within-subject group comparisons or n-of-1 case studies, neither of which usually include multiple implementations of each condition for any one individual. N-of-1 case studies sometimes make no manipulation at all or may make a single comparison (as with an embedded AB design or pre-post observation), which can at best serve as a quasi-experiment (Kazdin and Tuma, 1982 ). A single subject design, in contrast, will include many repeated condition changes and collect multiple data points inside each condition (as in the ABABABAB design as well as many others, see Perone, 1991 ). As is the case for group designs, the quality of evidence in a single-subject experiment increases with the number of instances in which the experimental condition is compared to a control condition; the more comparisons occur, the less likely it is that an alternative explanation will have tracked with the manipulation. A strong single-subject design will require a minimum of three IV implementations for the same individual (i.e., ABABAB, with multiple data points for each A and each B), and a robust effect will require many more.

Because single-subject designs implement conditions across time, they are susceptible to some important limitations including sequence, maturation, and exposure effects. The need to consider within-condition stability, serial dependence in data sets, reversibility, carryover effects, and long experimental time courses can also complicate these designs. Still, manipulations common in neuroscience research is often amenable to these challenges (Soto, 2020 ). Single-subject designs for phenomena that are not reversable (such as skill acquisition) can also be studied using approaches such as the within-subject multiple baseline. Multiple baselines experiments across behaviors, across cell populations, or across homotopic brain regions may be reasonable if independence can be established (Soto, 2020 ). A variety of single-subject methods are available that can help to address the unique strengths and limitations in single-subject methodology; the reader is encouraged to explore the variety of designs that cannot be enumerated in the scope of the current paper (Horner and Baer, 1978 ; Hains and Baer, 1989 ; Perone, 1991 ; Holcombe et al., 1994 ; Edgington, 1996 ; Kratochwill et al., 2010 ; Ward-Horner and Sturmey, 2010 ).

2.3. A note about statistical methods

Issues relating to statistical analysis are commonly erroneously conflated with group experimental design per se . Problems with the frequentist statistical approach commonly used in group designs has greatly impacted its efficacy; frequentist statistical methods carry limitations that have been treated thoroughly elsewhere [e.g., the generic problems with null-hypothesis statistical testing NHST (Branch, 2014 ), the inappropriate use of frequentist statistics contrary to their best use and design (Moen et al., 2016 ; Wasserstein and Lazar, 2016 ), and the inappropriate reliance on p -values (Wasserstein and Lazar, 2016 )]. I do not expand on these issues in my summary of group design because such critiques need not apply to all between-group comparisons. The use and applicability of analysis techniques are separable from the experimental utility of group designs in general, which are not limited to inferential statistics. Group experiments can also be analyzed using alternative, less problematic statistical approaches such as the probability of replication statistic or P-rep (Killeen, 2015 ) and Bayesian approaches (Berry and Stangl, 2018 ). Well-considered statistical best practices for various forms of group analysis (e.g., Moen et al., 2016 ) can help a researcher to address limitations.

The conflation of statistical methods with group designs has also led to the misconception that single-subject designs cannot be analyzed statistically. Most scientists have less familiarity with statistical analyses appropriate for use in single-subject designs and the serially-dependent data sets that they produce. While pronounced effects uncovered in single-subject experiments can often be clearly detected using appropriate visual analysis, rigorous statistical methods applicable to single-subject designs are also available (e.g., Parker and Brossart, 2003 ; Scruggs and Mastropieri, 2013 ).

3. Single-subject design and the inductive process

The advantages highlighted above suggest not only compatibility between single-subject and group approaches, but a potential advantage conferred by an order of operations between methods. Early in the research process, inductive inference based on single-subject manipulations are ideal to generate likely and testable abstractions (Russell, 1962 ). Using single-subject approaches for this inductive phase requires fewer resources compared to fully powered group approaches and can be more rigorous than small-n group pilots. An effect can be isolated in one individual, then systematically replicated across relevant differences and contexts until it fails to replicate, at which time explanatory variables can be adjusted until replicated results are produced. The altered experiment can then be analyzed in comparison to previous experiments to form a more general understanding that can be tested in a new series of experiments. After sufficient systematic replication, hybrid and group designs can assess the extent to which inductively and contextually informed abstractions generalize across the widest relevant populations.

4. Precedent of within-subject methods

Although within-subject group experiments are common in human neuroscience and psychology, e.g., Greenwald ( 1976 ) and Crockett and Fehr ( 2014 ), full-fledged single-subject designs are virtually unknown in many subfields. Still, high-impact neuroscience experiments have occasionally either implicitly or deliberately implemented within-subject reversals, demonstrating the power of these approaches to advance the science. To name just a few high-impact examples, Hodgkin et al. ( 1952 ) classic work on voltage clamping utilizing the giant squid neuron involved multiple parametric IV implementations on single neurons. The discovery of circadian rhythms in humans also involved systematic single-subject experiments comparing circadian patterns at various light intensities, light-dark schedules, and control contexts, which allowed investigators to establish that outside entrainment overrode the cycle-altering effects of different light intensities (Aschoff, 1965 ). This fruitful precedent of single-subject-like experiments at the very foundation of historical neuroscience together with the well-established efficacy of single-subject design in other fields imply that the wider adoption of the full methodology can succeed.

5. Single-subject design and individuality in neuroscience

As suggested earlier in this paper, individual variation dominates the scene in behavioral and brain sciences and constitutes a basic part of the evolutionary selection processes that shaped them. In human neuroscience, individual developmental and experience-dependent variation are of particular importance. Human brains are so individuated that functional units across individuals cannot be discerned via typical anatomical landmarks, and even between-group designs often need to utilize individuated or normalized measures (Brett et al., 2002 ; Dworetsky et al., 2021 ; Fedorenko, 2021 ; Hanson, 2022 ). A shift toward including rigorous single-subject research therefore holds particular promise for the field. For example, systematically replicated individual analyses of functional brain networks and their dynamics may more easily lead to generalizable ideas about how they develop and change, and these purportedly general processes could in turn be tested across individual contexts.

6. Time and resource logistics

Group methodology often requires great time and resources in order to produce properly powered experiments. This can lead to problems with rigor, particularly in contexts of limited funding and publish-or-perish job demands (Bernard, 2016 ; Button, 2016 ). Especially in early stages of research, single-subject methodology enables experimenters to investigate effects more critically and rigorously for each subject, to more quickly answer and refine questions in individuals first before systematically exploring the generality of findings or the importance of context, and to do so in a cost-effective way. Thus, both cost and rigor could be served by conscientiously adding single-subject methodology to the neuroscience toolbelt.

7. Suggestions for neuroscience subfields that could benefit

Cognitive, behavioral, social, and developmental neuroscience each deal with individual variation in which later stages are often dependent on earlier stages and seek to identify generalizable processes that produce variant outcomes: a task for which the single-subject and multi-method approach is ideal. Neurology and clinical neuroscience also stand to benefit from a more rigorous tool for investigating clinical cases or rare phenomena. While I do not mean to suggest that the method's utility should be limited to these subfields, the potential benefit seems particularly pronounced.

8. Discussion

In summary, greater utilization of single-subject research in human neuroscience can complement current methods by balancing the progression toward internal and then external validity and enabling a low-cost and flexible inductive process that can strengthen subsequent between-group studies. These methods have already been incidentally utilized in important neuroscience research, and they could be an even more powerful, thorough, cost-efficient, rigorous, and deliberate ingredient of an ideal approach to studying the generalizable processes that account for the highly individuated human brain and the behavior that it enables.

Author contributions

AB conceived of and wrote this manuscript.

Acknowledgments

The author would like to thank Daniele Ortu, Ph.D. for helpful comments.

Funding Statement

AB was funded by the Beatrice H. Barrett endowment for research on neuro-operant relations.

1 This discussion intentionally excludes assignment to groups based on non-manipulable variables because of the qualitative difference between correlational approaches and true experimental approaches that manipulates the IV. The former carries a very different set of considerations outside the scope of this paper.

2 If the biological process under investigation actually occurs at the population level (e.g. natural selection), the population parameter precisely applies to the question at hand. However, group comparisons are more often used to study processes that function on the individual level.

Conflict of interest

The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher's note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

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Chapter 10: Single-Subject Research

Single-Subject Research Designs

Learning Objectives

  • Describe the basic elements of a single-subject research design.
  • Design simple single-subject studies using reversal and multiple-baseline designs.
  • Explain how single-subject research designs address the issue of internal validity.
  • Interpret the results of simple single-subject studies based on the visual inspection of graphed data.

General Features of Single-Subject Designs

Before looking at any specific single-subject research designs, it will be helpful to consider some features that are common to most of them. Many of these features are illustrated in Figure 10.2, which shows the results of a generic single-subject study. First, the dependent variable (represented on the  y -axis of the graph) is measured repeatedly over time (represented by the  x -axis) at regular intervals. Second, the study is divided into distinct phases, and the participant is tested under one condition per phase. The conditions are often designated by capital letters: A, B, C, and so on. Thus Figure 10.2 represents a design in which the participant was tested first in one condition (A), then tested in another condition (B), and finally retested in the original condition (A). (This is called a reversal design and will be discussed in more detail shortly.)

A subject was tested under condition A, then condition B, then under condition A again.

Another important aspect of single-subject research is that the change from one condition to the next does not usually occur after a fixed amount of time or number of observations. Instead, it depends on the participant’s behaviour. Specifically, the researcher waits until the participant’s behaviour in one condition becomes fairly consistent from observation to observation before changing conditions. This is sometimes referred to as the steady state strategy  (Sidman, 1960) [1] . The idea is that when the dependent variable has reached a steady state, then any change across conditions will be relatively easy to detect. Recall that we encountered this same principle when discussing experimental research more generally. The effect of an independent variable is easier to detect when the “noise” in the data is minimized.

Reversal Designs

The most basic single-subject research design is the  reversal design , also called the  ABA design . During the first phase, A, a  baseline  is established for the dependent variable. This is the level of responding before any treatment is introduced, and therefore the baseline phase is a kind of control condition. When steady state responding is reached, phase B begins as the researcher introduces the treatment. There may be a period of adjustment to the treatment during which the behaviour of interest becomes more variable and begins to increase or decrease. Again, the researcher waits until that dependent variable reaches a steady state so that it is clear whether and how much it has changed. Finally, the researcher removes the treatment and again waits until the dependent variable reaches a steady state. This basic reversal design can also be extended with the reintroduction of the treatment (ABAB), another return to baseline (ABABA), and so on.

The study by Hall and his colleagues was an ABAB reversal design. Figure 10.3 approximates the data for Robbie. The percentage of time he spent studying (the dependent variable) was low during the first baseline phase, increased during the first treatment phase until it leveled off, decreased during the second baseline phase, and again increased during the second treatment phase.

A graph showing the results of a study with an ABAB reversal design. Long description available.

Why is the reversal—the removal of the treatment—considered to be necessary in this type of design? Why use an ABA design, for example, rather than a simpler AB design? Notice that an AB design is essentially an interrupted time-series design applied to an individual participant. Recall that one problem with that design is that if the dependent variable changes after the treatment is introduced, it is not always clear that the treatment was responsible for the change. It is possible that something else changed at around the same time and that this extraneous variable is responsible for the change in the dependent variable. But if the dependent variable changes with the introduction of the treatment and then changes  back  with the removal of the treatment (assuming that the treatment does not create a permanent effect), it is much clearer that the treatment (and removal of the treatment) is the cause. In other words, the reversal greatly increases the internal validity of the study.

There are close relatives of the basic reversal design that allow for the evaluation of more than one treatment. In a  multiple-treatment reversal design , a baseline phase is followed by separate phases in which different treatments are introduced. For example, a researcher might establish a baseline of studying behaviour for a disruptive student (A), then introduce a treatment involving positive attention from the teacher (B), and then switch to a treatment involving mild punishment for not studying (C). The participant could then be returned to a baseline phase before reintroducing each treatment—perhaps in the reverse order as a way of controlling for carryover effects. This particular multiple-treatment reversal design could also be referred to as an ABCACB design.

In an  alternating treatments design , two or more treatments are alternated relatively quickly on a regular schedule. For example, positive attention for studying could be used one day and mild punishment for not studying the next, and so on. Or one treatment could be implemented in the morning and another in the afternoon. The alternating treatments design can be a quick and effective way of comparing treatments, but only when the treatments are fast acting.

Multiple-Baseline Designs

There are two potential problems with the reversal design—both of which have to do with the removal of the treatment. One is that if a treatment is working, it may be unethical to remove it. For example, if a treatment seemed to reduce the incidence of self-injury in a developmentally disabled child, it would be unethical to remove that treatment just to show that the incidence of self-injury increases. The second problem is that the dependent variable may not return to baseline when the treatment is removed. For example, when positive attention for studying is removed, a student might continue to study at an increased rate. This could mean that the positive attention had a lasting effect on the student’s studying, which of course would be good. But it could also mean that the positive attention was not really the cause of the increased studying in the first place. Perhaps something else happened at about the same time as the treatment—for example, the student’s parents might have started rewarding him for good grades.

One solution to these problems is to use a  multiple-baseline design , which is represented in Figure 10.4. In one version of the design, a baseline is established for each of several participants, and the treatment is then introduced for each one. In essence, each participant is tested in an AB design. The key to this design is that the treatment is introduced at a different  time  for each participant. The idea is that if the dependent variable changes when the treatment is introduced for one participant, it might be a coincidence. But if the dependent variable changes when the treatment is introduced for multiple participants—especially when the treatment is introduced at different times for the different participants—then it is extremely unlikely to be a coincidence.

Three graphs depicting the results of a multiple-baseline study. Long description available.

As an example, consider a study by Scott Ross and Robert Horner (Ross & Horner, 2009) [2] . They were interested in how a school-wide bullying prevention program affected the bullying behaviour of particular problem students. At each of three different schools, the researchers studied two students who had regularly engaged in bullying. During the baseline phase, they observed the students for 10-minute periods each day during lunch recess and counted the number of aggressive behaviours they exhibited toward their peers. (The researchers used handheld computers to help record the data.) After 2 weeks, they implemented the program at one school. After 2 more weeks, they implemented it at the second school. And after 2 more weeks, they implemented it at the third school. They found that the number of aggressive behaviours exhibited by each student dropped shortly after the program was implemented at his or her school. Notice that if the researchers had only studied one school or if they had introduced the treatment at the same time at all three schools, then it would be unclear whether the reduction in aggressive behaviours was due to the bullying program or something else that happened at about the same time it was introduced (e.g., a holiday, a television program, a change in the weather). But with their multiple-baseline design, this kind of coincidence would have to happen three separate times—a very unlikely occurrence—to explain their results.

In another version of the multiple-baseline design, multiple baselines are established for the same participant but for different dependent variables, and the treatment is introduced at a different time for each dependent variable. Imagine, for example, a study on the effect of setting clear goals on the productivity of an office worker who has two primary tasks: making sales calls and writing reports. Baselines for both tasks could be established. For example, the researcher could measure the number of sales calls made and reports written by the worker each week for several weeks. Then the goal-setting treatment could be introduced for one of these tasks, and at a later time the same treatment could be introduced for the other task. The logic is the same as before. If productivity increases on one task after the treatment is introduced, it is unclear whether the treatment caused the increase. But if productivity increases on both tasks after the treatment is introduced—especially when the treatment is introduced at two different times—then it seems much clearer that the treatment was responsible.

In yet a third version of the multiple-baseline design, multiple baselines are established for the same participant but in different settings. For example, a baseline might be established for the amount of time a child spends reading during his free time at school and during his free time at home. Then a treatment such as positive attention might be introduced first at school and later at home. Again, if the dependent variable changes after the treatment is introduced in each setting, then this gives the researcher confidence that the treatment is, in fact, responsible for the change.

Data Analysis in Single-Subject Research

In addition to its focus on individual participants, single-subject research differs from group research in the way the data are typically analyzed. As we have seen throughout the book, group research involves combining data across participants. Group data are described using statistics such as means, standard deviations, Pearson’s  r , and so on to detect general patterns. Finally, inferential statistics are used to help decide whether the result for the sample is likely to generalize to the population. Single-subject research, by contrast, relies heavily on a very different approach called  visual inspection . This means plotting individual participants’ data as shown throughout this chapter, looking carefully at those data, and making judgments about whether and to what extent the independent variable had an effect on the dependent variable. Inferential statistics are typically not used.

In visually inspecting their data, single-subject researchers take several factors into account. One of them is changes in the  level  of the dependent variable from condition to condition. If the dependent variable is much higher or much lower in one condition than another, this suggests that the treatment had an effect. A second factor is  trend , which refers to gradual increases or decreases in the dependent variable across observations. If the dependent variable begins increasing or decreasing with a change in conditions, then again this suggests that the treatment had an effect. It can be especially telling when a trend changes directions—for example, when an unwanted behaviour is increasing during baseline but then begins to decrease with the introduction of the treatment. A third factor is  latency , which is the time it takes for the dependent variable to begin changing after a change in conditions. In general, if a change in the dependent variable begins shortly after a change in conditions, this suggests that the treatment was responsible.

In the top panel of Figure 10.5, there are fairly obvious changes in the level and trend of the dependent variable from condition to condition. Furthermore, the latencies of these changes are short; the change happens immediately. This pattern of results strongly suggests that the treatment was responsible for the changes in the dependent variable. In the bottom panel of Figure 10.5, however, the changes in level are fairly small. And although there appears to be an increasing trend in the treatment condition, it looks as though it might be a continuation of a trend that had already begun during baseline. This pattern of results strongly suggests that the treatment was not responsible for any changes in the dependent variable—at least not to the extent that single-subject researchers typically hope to see.

Results of a single-subject study showing level, trend and latency. Long description available.

The results of single-subject research can also be analyzed using statistical procedures—and this is becoming more common. There are many different approaches, and single-subject researchers continue to debate which are the most useful. One approach parallels what is typically done in group research. The mean and standard deviation of each participant’s responses under each condition are computed and compared, and inferential statistical tests such as the  t  test or analysis of variance are applied (Fisch, 2001) [3] . (Note that averaging  across  participants is less common.) Another approach is to compute the  percentage of nonoverlapping data  (PND) for each participant (Scruggs & Mastropieri, 2001) [4] . This is the percentage of responses in the treatment condition that are more extreme than the most extreme response in a relevant control condition. In the study of Hall and his colleagues, for example, all measures of Robbie’s study time in the first treatment condition were greater than the highest measure in the first baseline, for a PND of 100%. The greater the percentage of nonoverlapping data, the stronger the treatment effect. Still, formal statistical approaches to data analysis in single-subject research are generally considered a supplement to visual inspection, not a replacement for it.

Key Takeaways

  • Single-subject research designs typically involve measuring the dependent variable repeatedly over time and changing conditions (e.g., from baseline to treatment) when the dependent variable has reached a steady state. This approach allows the researcher to see whether changes in the independent variable are causing changes in the dependent variable.
  • In a reversal design, the participant is tested in a baseline condition, then tested in a treatment condition, and then returned to baseline. If the dependent variable changes with the introduction of the treatment and then changes back with the return to baseline, this provides strong evidence of a treatment effect.
  • In a multiple-baseline design, baselines are established for different participants, different dependent variables, or different settings—and the treatment is introduced at a different time on each baseline. If the introduction of the treatment is followed by a change in the dependent variable on each baseline, this provides strong evidence of a treatment effect.
  • Single-subject researchers typically analyze their data by graphing them and making judgments about whether the independent variable is affecting the dependent variable based on level, trend, and latency.
  • Does positive attention from a parent increase a child’s toothbrushing behaviour?
  • Does self-testing while studying improve a student’s performance on weekly spelling tests?
  • Does regular exercise help relieve depression?
  • Practice: Create a graph that displays the hypothetical results for the study you designed in Exercise 1. Write a paragraph in which you describe what the results show. Be sure to comment on level, trend, and latency.

Long Descriptions

Figure 10.3 long description: Line graph showing the results of a study with an ABAB reversal design. The dependent variable was low during first baseline phase; increased during the first treatment; decreased during the second baseline, but was still higher than during the first baseline; and was highest during the second treatment phase. [Return to Figure 10.3]

Figure 10.4 long description: Three line graphs showing the results of a generic multiple-baseline study, in which different baselines are established and treatment is introduced to participants at different times.

For Baseline 1, treatment is introduced one-quarter of the way into the study. The dependent variable ranges between 12 and 16 units during the baseline, but drops down to 10 units with treatment and mostly decreases until the end of the study, ranging between 4 and 10 units.

For Baseline 2, treatment is introduced halfway through the study. The dependent variable ranges between 10 and 15 units during the baseline, then has a sharp decrease to 7 units when treatment is introduced. However, the dependent variable increases to 12 units soon after the drop and ranges between 8 and 10 units until the end of the study.

For Baseline 3, treatment is introduced three-quarters of the way into the study. The dependent variable ranges between 12 and 16 units for the most part during the baseline, with one drop down to 10 units. When treatment is introduced, the dependent variable drops down to 10 units and then ranges between 8 and 9 units until the end of the study. [Return to Figure 10.4]

Figure 10.5 long description: Two graphs showing the results of a generic single-subject study with an ABA design. In the first graph, under condition A, level is high and the trend is increasing. Under condition B, level is much lower than under condition A and the trend is decreasing. Under condition A again, level is about as high as the first time and the trend is increasing. For each change, latency is short, suggesting that the treatment is the reason for the change.

In the second graph, under condition A, level is relatively low and the trend is increasing. Under condition B, level is a little higher than during condition A and the trend is increasing slightly. Under condition A again, level is a little lower than during condition B and the trend is decreasing slightly. It is difficult to determine the latency of these changes, since each change is rather minute, which suggests that the treatment is ineffective. [Return to Figure 10.5]

  • Sidman, M. (1960). Tactics of scientific research: Evaluating experimental data in psychology . Boston, MA: Authors Cooperative. ↵
  • Ross, S. W., & Horner, R. H. (2009). Bully prevention in positive behaviour support. Journal of Applied Behaviour Analysis, 42 , 747–759. ↵
  • Fisch, G. S. (2001). Evaluating data from behavioural analysis: Visual inspection or statistical models.  Behavioural Processes, 54 , 137–154. ↵
  • Scruggs, T. E., & Mastropieri, M. A. (2001). How to summarize single-participant research: Ideas and applications.  Exceptionality, 9 , 227–244. ↵

The researcher waits until the participant’s behaviour in one condition becomes fairly consistent from observation to observation before changing conditions. This way, any change across conditions will be easy to detect.

A study method in which the researcher gathers data on a baseline state, introduces the treatment and continues observation until a steady state is reached, and finally removes the treatment and observes the participant until they return to a steady state.

The level of responding before any treatment is introduced and therefore acts as a kind of control condition.

A baseline phase is followed by separate phases in which different treatments are introduced.

Two or more treatments are alternated relatively quickly on a regular schedule.

A baseline is established for several participants and the treatment is then introduced to each participant at a different time.

The plotting of individual participants’ data, examining the data, and making judgements about whether and to what extent the independent variable had an effect on the dependent variable.

Whether the data is higher or lower based on a visual inspection of the data; a change in the level implies the treatment introduced had an effect.

The gradual increases or decreases in the dependent variable across observations.

The time it takes for the dependent variable to begin changing after a change in conditions.

The percentage of responses in the treatment condition that are more extreme than the most extreme response in a relevant control condition.

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Single Subject Research Design

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advantages of single subject research design

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Single-case research design ; Single-participant experimental design ; Time-series design

Single subject research design refers to a unique type of research methodology that facilitates intervention evaluation through an individual case.

Description

Single subject research design is a type of research methodology characterized by repeated assessment of a particular phenomenon (often a behavior) over time and is generally used to evaluate interventions [ 2 ]. Repeated measurement across time differentiates single subject research design from case studies and group designs, as it facilitates the examination of client change in response to an intervention. Although the use of single subject research design has generally been limited to research, it is also appropriate and useful in applied practice.

Single subject research designs differ in structure and purpose and typically fall into one of three categories: within-series designs, between-series designs and...

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Hayes, S. C., Barlow, D. H., & Nelson-Gray, R. O. (1999). The scientist practitioner: Research and accountability in the age of managed care (2nd ed.). Boston, MA: Allyn & Bacon.

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Herrera, G. C., & Kratochwill, T. R. (2005). Single-case experimental design. In S. W. Lee (Ed.), Encyclopedia of School Psychology (pp. 501–504). Thousand Oaks, CA: Sage Publications.

Kazdin, A. E. (1982). Single-case research designs: Methods for clinical and applied settings . New York, NY: Oxford Press University.

Kratochwill, T. R., & Levin, J. R. (1992). Single-case research design and analysis: New directions for psychology and education . Hillsdale, NJ: Lawrence Erlbaum Associates.

Kratochwill, T. R., Mott, S. E., & Dodson, C. L. (1984). Case study and single case research in clinical and applied psychology. In A. S. Bellack & M. Hersen (Eds.), Research methods in clinical psychology (pp. 55–99). New York, NY: Pergamon Press.

Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and quasi- experimental designs for generalized causal inference . Boston, MA: Houghton Mifflin Company.

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Single-Subject Experimental Design: An Overview

Cred library, julie wambaugh, and ralf schlosser.

  • December, 2014

DOI: 10.1044/cred-cred-ssd-r101-002

Single-subject experimental designs – also referred to as within-subject or single case experimental designs – are among the most prevalent designs used in CSD treatment research. These designs provide a framework for a quantitative, scientifically rigorous approach where each participant provides his or her own experimental control.

An Overview of Single-Subject Experimental Design

What is single-subject design.

Transcript of the video Q&A with Julie Wambaugh. The essence of single-subject design is using repeated measurements to really understand an individual’s variability, so that we can use our understanding of that variability to determine what the effects of our treatment are. For me, one of the first steps in developing a treatment is understanding what an individual does. So, if I were doing a group treatment study, I would not necessarily be able to see or to understand what was happening with each individual patient, so that I could make modifications to my treatment and understand all the details of what’s happening in terms of the effects of my treatment. For me it’s a natural first step in the progression of developing a treatment. Also with the disorders that we deal with, it’s very hard to get the number of participants that we would need for the gold standard randomized controlled trial. Using single-subject designs works around the possible limiting factor of not having enough subjects in a particular area of study. My mentor was Dr. Cynthia Thompson, who was trained by Leija McReynolds from the University of Kansas, which was where a lot of single-subject design in our field originated, and so I was fortunate to be on the cutting edge of this being implemented in our science back in the late ’70s early ’80s. We saw, I think, a nice revolution in terms of attention to these types of designs, giving credit to the type of data that could be obtained from these types of designs, and a flourishing of these designs really through the 1980s into the 1990s and into the 2000s. But I think — I’ve talked with other single-subject design investigators, and now we’re seeing maybe a little bit of a lapse of attention, and a lack of training again among our young folks. Maybe people assume that people understand the foundation, but they really don’t. And more problems are occurring with the science. I think we need to re-establish the foundations in our young scientists. And this project, I think, will be a big plus toward moving us in that direction.

What is the Role of Single-Subject Design?

Transcript of the video Q&A with Ralf Schlosser. So what has happened recently, is with the onset of evidence-based practice and the adoption of the common hierarchy of evidence in terms of designs. As you noted the randomized controlled trial and meta-analyses of randomized controlled trials are on top of common hierarchies. And that’s fine. But it doesn’t mean that single-subject cannot play a role. For example, single-subject design can be implemented prior to implementing a randomized controlled trial to get a better handle on the magnitude of the effects, the workings of the active ingredients, and all of that. It is very good to prepare that prior to developing a randomized controlled trial. After you have implemented the randomized controlled trial, and then you want to implement the intervention in a more naturalistic setting, it becomes very difficult to do that in a randomized form or at the group level. So again, single-subject design lends itself to more practice-oriented implementation. So I see it as a crucial methodology among several. What we can do to promote what single-subject design is good for is to speak up. It is important that it is being recognized for what it can do and what it cannot do.

Basic Features and Components of Single-Subject Experimental Designs

Defining Features Single-subject designs are defined by the following features:

  • An individual “case” is the unit of intervention and unit of data analysis.
  • The case provides its own control for purposes of comparison. For example, the case’s series of outcome variables are measured prior to the intervention and compared with measurements taken during (and after) the intervention.
  • The outcome variable is measured repeatedly within and across different conditions or levels of the independent variable.

See Kratochwill, et al. (2010)

Structure and Phases of the Design Single-subject designs are typically described according to the arrangement of baseline and treatment phases.

The conditions in a single-subject experimental study are often assigned letters such as the A phase and the B phase, with A being the baseline, or no-treatment phase, and B the experimental, or treatment phase. (Other letters are sometimes used to designate other experimental phases.) Generally, the A phase serves as a time period in which the behavior or behaviors of interest are counted or scored prior to introducing treatment. In the B phase, the same behavior of the individual is counted over time under experimental conditions while treatment is administered. Decisions regarding the effect of treatment are then made by comparing an individual’s performance during the treatment, B phase, and the no-treatment. McReynolds and Thompson (1986)

Basic Components Important primary components of a single-subject study include the following:

  • The participant is the unit of analysis, where a participant may be an individual or a unit such as a class or school.
  • Participant and setting descriptions are provided with sufficient detail to allow another researcher to recruit similar participants in similar settings.
  • Dependent variables are (a) operationally defined and (b) measured repeatedly.
  • An independent variable is actively manipulated, with the fidelity of implementation documented.
  • A baseline condition demonstrates a predictable pattern which can be compared with the intervention condition(s).
  • Experimental control is achieved through introduction and withdrawal/reversal, staggered introduction, or iterative manipulation of the independent variable.
  • Visual analysis is used to interpret the level, trend, and variability of the data within and across phases.
  • External validity of results is accomplished through replication of the effects.
  • Social validity is established by documenting that interventions are functionally related to change in socially important outcomes.

See Horner, et al. (2005)

Common Misconceptions

Single-Subject Experimental Designs versus Case Studies

Transcript of the video Q&A with Julie Wambaugh. One of the biggest mistakes, that is a huge problem, is misunderstanding that a case study is not a single-subject experimental design. There are controls that need to be implemented, and a case study does not equate to a single-subject experimental design. People misunderstand or they misinterpret the term “multiple baseline” to mean that because you are measuring multiple things, that that gives you the experimental control. You have to be demonstrating, instead, that you’ve measured multiple behaviors and that you’ve replicated your treatment effect across those multiple behaviors. So, one instance of one treatment being implemented with one behavior is not sufficient, even if you’ve measured other things. That’s a very common mistake that I see. There’s a design — an ABA design — that’s a very strong experimental design where you measure the behavior, you implement treatment, and you then to get experimental control need to see that treatment go back down to baseline, for you to have evidence of experimental control. It’s a hard behavior to implement in our field because we want our behaviors to stay up! We don’t want to see them return back to baseline. Oftentimes people will say they did an ABA. But really, in effect, all they did was an AB. They measured, they implemented treatment, and the behavior changed because the treatment was successful. That does not give you experimental control. They think they did an experimentally sound design, but because the behavior didn’t do what the design requires to get experimental control, they really don’t have experimental control with their design.

Single-subject studies should not be confused with case studies or other non-experimental designs.

In case study reports, procedures used in treatment of a particular client’s behavior are documented as carefully as possible, and the client’s progress toward habilitation or rehabilitation is reported. These investigations provide useful descriptions. . . .However, a demonstration of treatment effectiveness requires an experimental study. A better role for case studies is description and identification of potential variables to be evaluated in experimental studies. An excellent discussion of this issue can be found in the exchange of letters to the editor by Hoodin (1986) [Article] and Rubow and Swift (1986) [Article]. McReynolds and Thompson (1986)

Other Single-Subject Myths

Transcript of the video Q&A with Ralf Schlosser. Myth 1: Single-subject experiments only have one participant. Obviously, it requires only one subject, one participant. But that’s a misnomer to think that single-subject is just about one participant. You can have as many as twenty or thirty. Myth 2: Single-subject experiments only require one pre-test/post-test. I think a lot of students in the clinic are used to the measurement of one pre-test and one post-test because of the way the goals are written, and maybe there’s not enough time to collect continuous data.But single-case experimental designs require ongoing data collection. There’s this misperception that one baseline data point is enough. But for single-case experimental design you want to see at least three data points, because it allows you to see a trend in the data. So there’s a myth about the number of data points needed. The more data points we have, the better. Myth 3: Single-subject experiments are easy to do. Single-subject design has its own tradition of methodology. It seems very easy to do when you read up on one design. But there are lots of things to consider, and lots of things can go wrong.It requires quite a bit of training. It takes at least one three-credit course that you take over the whole semester.

Further Reading: Components of Single-Subject Designs

Kratochwill, T. R., Hitchcock, J., Horner, R. H., Levin, J. R., Odom, S. L., Rindskopf, D. M. & Shadish, W. R. (2010). Single-case designs technical documentation. From the What Works Clearinghouse. http://ies.ed.gov/ncee/wwc/documentsum.aspx?sid=229

Further Reading: Single-Subject Design Textbooks

Kazdin, A. E. (2011). Single-case research designs: Methods for clinical and applied settings. Oxford University Press.

McReynolds, L. V. & Kearns, K. (1983). Single-subject experimental designs in communicative disorders. Baltimore: University Park Press.

Further Reading: Foundational Articles

Julie Wambaugh University of Utah

Ralf Schlosser Northeastern University

The content of this page is based on selected clips from video interviews conducted at the ASHA National Office.

Additional digested resources and references for further reading were selected and implemented by CREd Library staff.

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  • Section C (Measurement, Data Display, and Interpretation) Quiz
  • Section D (Experimental Design) Quiz
  • Section F (Behavior Assessment) Quiz
  • Section G (Behavior Change Procedures) Quiz

D-4: Describe the advantages of single subject experimental designs compared to group design ©

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Target terms (or phrases, in this case): single subject experimental designs, groups designs

advantages of single subject research design

Research is about asking and answering questions. It’s really important that the way we find an answer matches the question that was asked! That’s basically what research methods are all about. It’s probably not helpful or productive to think of group designs and single subject designs as diametrically opposed in any philosophical way. They are two different ways of answering different kinds of research questions. Some people do feel that there are important and foundational divisions between the underlying assumptions of group designs and those of single subject designs. (This can be complex! Focus on learning the basics first.) It’s important to note that “groups design” does not inherently refer to very large numbers of participants, nor does “single subject design” refer to studies that necessarily contain a single participant. The names refer to the level at which the analysis is conducted, not the absolute number of participants involved in the study. That being said, most single case studies do involve fewer participants than group designs.

Groups designs 

Definition: Most people are familiar with research that involves two big groups of people. Researchers do something to group 1, and not group 2, and then they compare how both groups are doing (often by looking at an average of both groups) to see if the treatment made a difference. This is between subject research because the comparison is done (you guessed it) between different research subjects! (There is much more to between groups designs, of course. They are not simple. This is just a very, very basic overview of the main idea.) 

Example in clinical context : Leonardo is in charge of assembling a team to evaluate the effectiveness of different reading programs on students who attend special education programs in major U.S. cities. The goal is to find out which program is most effective, so that the Department of Education can provide more targeted support to special education programs in urban areas. This research question is not about a particular individual. It is about which program is the best, on average, for urban special education students as a whole. This is a question that should be answered by assembling several very large groups of students, assigning them randomly to different programs, then comparing the dependent variables (in this case, reading scores) for each group. This design acknowledges that the results may not capture each individual’s experience. It is about what has the greatest impact on the dependent variable overall. 

Why it matters : Between groups designs are not “bad,” nor do they yield inferior results when compared to within subjects designs. They simply provide answers to different questions, and those answers should be applied in different ways . It is important for behavior analysts to understand the basics of groups designs for several reasons, including the following: (1) most other fields, professionals, and stakeholders are more familiar with groups designs than with single subject methodology, and it is important to speak the same language when collaborating, (2) much of the broader conversation about “evidence based practices” in the helping professions are informed by groups research, and (3) a behavior analyst will probably encounter questions in their career that are best answered by consulting the between groups design literature. 

Single subject experimental designs

Definition: Single subject experimental designs are different in several fundamental ways. The most obvious way is that comparisons are made within each subject. This kind of research design is therefore called within subjects research . The most obvious (and most experimentally weak) way to use an individual as their own control is to take data at baseline, then introduce an intervention and take data, and then compare the two sets of data to see if there is a difference. (See D-5 to explore more sophisticated ways to do this!)

Example in clinical context: DeShawn is in charge of selecting reading programming for special education students within an urban public school in the U.S. He knows that his students have different learning profiles and different learning contexts. DeShawn evaluates the relative benefit of multiple reading interventions at the individual level by conducting a multi-element design, and makes his decision based on how individual students respond to each intervention. 

Why it matters: It is a foundational responsibility of behavior analysts to make decisions based on data and for the benefit of each individual client. Using single case design methodology helps us demonstrate a functional relationship between our intervention and the behavior change the client needs. At this point in human history, nothing can answer client specific questions regarding environmental interventions better than single subject methodologies. Pretty cool, right?  

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10.2 Single-Subject Research Designs

Learning objectives.

  • Describe the basic elements of a single-subject research design.
  • Design simple single-subject studies using reversal and multiple-baseline designs.
  • Explain how single-subject research designs address the issue of internal validity.
  • Interpret the results of simple single-subject studies based on the visual inspection of graphed data.

General Features of Single-Subject Designs

Before looking at any specific single-subject research designs, it will be helpful to consider some features that are common to most of them. Many of these features are illustrated in Figure 10.3 “Results of a Generic Single-Subject Study Illustrating Several Principles of Single-Subject Research” , which shows the results of a generic single-subject study. First, the dependent variable (represented on the y -axis of the graph) is measured repeatedly over time (represented by the x -axis) at regular intervals. Second, the study is divided into distinct phases, and the participant is tested under one condition per phase. The conditions are often designated by capital letters: A, B, C, and so on. Thus Figure 10.3 “Results of a Generic Single-Subject Study Illustrating Several Principles of Single-Subject Research” represents a design in which the participant was tested first in one condition (A), then tested in another condition (B), and finally retested in the original condition (A). (This is called a reversal design and will be discussed in more detail shortly.)

Figure 10.3 Results of a Generic Single-Subject Study Illustrating Several Principles of Single-Subject Research

Results of a Generic Single-Subject Study Illustrating Several Principles of Single-Subject Research

Another important aspect of single-subject research is that the change from one condition to the next does not usually occur after a fixed amount of time or number of observations. Instead, it depends on the participant’s behavior. Specifically, the researcher waits until the participant’s behavior in one condition becomes fairly consistent from observation to observation before changing conditions. This is sometimes referred to as the steady state strategy (Sidman, 1960). The idea is that when the dependent variable has reached a steady state, then any change across conditions will be relatively easy to detect. Recall that we encountered this same principle when discussing experimental research more generally. The effect of an independent variable is easier to detect when the “noise” in the data is minimized.

Reversal Designs

The most basic single-subject research design is the reversal design , also called the ABA design . During the first phase, A, a baseline is established for the dependent variable. This is the level of responding before any treatment is introduced, and therefore the baseline phase is a kind of control condition. When steady state responding is reached, phase B begins as the researcher introduces the treatment. There may be a period of adjustment to the treatment during which the behavior of interest becomes more variable and begins to increase or decrease. Again, the researcher waits until that dependent variable reaches a steady state so that it is clear whether and how much it has changed. Finally, the researcher removes the treatment and again waits until the dependent variable reaches a steady state. This basic reversal design can also be extended with the reintroduction of the treatment (ABAB), another return to baseline (ABABA), and so on.

The study by Hall and his colleagues was an ABAB reversal design. Figure 10.4 “An Approximation of the Results for Hall and Colleagues’ Participant Robbie in Their ABAB Reversal Design” approximates the data for Robbie. The percentage of time he spent studying (the dependent variable) was low during the first baseline phase, increased during the first treatment phase until it leveled off, decreased during the second baseline phase, and again increased during the second treatment phase.

Figure 10.4 An Approximation of the Results for Hall and Colleagues’ Participant Robbie in Their ABAB Reversal Design

An Approximation of the Results for Hall and Colleagues' Participant Robbie in Their ABAB Reversal Design

Why is the reversal—the removal of the treatment—considered to be necessary in this type of design? Why use an ABA design, for example, rather than a simpler AB design? Notice that an AB design is essentially an interrupted time-series design applied to an individual participant. Recall that one problem with that design is that if the dependent variable changes after the treatment is introduced, it is not always clear that the treatment was responsible for the change. It is possible that something else changed at around the same time and that this extraneous variable is responsible for the change in the dependent variable. But if the dependent variable changes with the introduction of the treatment and then changes back with the removal of the treatment, it is much clearer that the treatment (and removal of the treatment) is the cause. In other words, the reversal greatly increases the internal validity of the study.

There are close relatives of the basic reversal design that allow for the evaluation of more than one treatment. In a multiple-treatment reversal design , a baseline phase is followed by separate phases in which different treatments are introduced. For example, a researcher might establish a baseline of studying behavior for a disruptive student (A), then introduce a treatment involving positive attention from the teacher (B), and then switch to a treatment involving mild punishment for not studying (C). The participant could then be returned to a baseline phase before reintroducing each treatment—perhaps in the reverse order as a way of controlling for carryover effects. This particular multiple-treatment reversal design could also be referred to as an ABCACB design.

In an alternating treatments design , two or more treatments are alternated relatively quickly on a regular schedule. For example, positive attention for studying could be used one day and mild punishment for not studying the next, and so on. Or one treatment could be implemented in the morning and another in the afternoon. The alternating treatments design can be a quick and effective way of comparing treatments, but only when the treatments are fast acting.

Multiple-Baseline Designs

There are two potential problems with the reversal design—both of which have to do with the removal of the treatment. One is that if a treatment is working, it may be unethical to remove it. For example, if a treatment seemed to reduce the incidence of self-injury in a developmentally disabled child, it would be unethical to remove that treatment just to show that the incidence of self-injury increases. The second problem is that the dependent variable may not return to baseline when the treatment is removed. For example, when positive attention for studying is removed, a student might continue to study at an increased rate. This could mean that the positive attention had a lasting effect on the student’s studying, which of course would be good. But it could also mean that the positive attention was not really the cause of the increased studying in the first place. Perhaps something else happened at about the same time as the treatment—for example, the student’s parents might have started rewarding him for good grades.

One solution to these problems is to use a multiple-baseline design , which is represented in Figure 10.5 “Results of a Generic Multiple-Baseline Study” . In one version of the design, a baseline is established for each of several participants, and the treatment is then introduced for each one. In essence, each participant is tested in an AB design. The key to this design is that the treatment is introduced at a different time for each participant. The idea is that if the dependent variable changes when the treatment is introduced for one participant, it might be a coincidence. But if the dependent variable changes when the treatment is introduced for multiple participants—especially when the treatment is introduced at different times for the different participants—then it is extremely unlikely to be a coincidence.

Figure 10.5 Results of a Generic Multiple-Baseline Study

Results of a Generic Multiple-Baseline Study: The multiple baselines can be for different participants, dependent variables, or settings. The treatment is introduced at a different time on each baseline

The multiple baselines can be for different participants, dependent variables, or settings. The treatment is introduced at a different time on each baseline.

As an example, consider a study by Scott Ross and Robert Horner (Ross & Horner, 2009). They were interested in how a school-wide bullying prevention program affected the bullying behavior of particular problem students. At each of three different schools, the researchers studied two students who had regularly engaged in bullying. During the baseline phase, they observed the students for 10-minute periods each day during lunch recess and counted the number of aggressive behaviors they exhibited toward their peers. (The researchers used handheld computers to help record the data.) After 2 weeks, they implemented the program at one school. After 2 more weeks, they implemented it at the second school. And after 2 more weeks, they implemented it at the third school. They found that the number of aggressive behaviors exhibited by each student dropped shortly after the program was implemented at his or her school. Notice that if the researchers had only studied one school or if they had introduced the treatment at the same time at all three schools, then it would be unclear whether the reduction in aggressive behaviors was due to the bullying program or something else that happened at about the same time it was introduced (e.g., a holiday, a television program, a change in the weather). But with their multiple-baseline design, this kind of coincidence would have to happen three separate times—a very unlikely occurrence—to explain their results.

In another version of the multiple-baseline design, multiple baselines are established for the same participant but for different dependent variables, and the treatment is introduced at a different time for each dependent variable. Imagine, for example, a study on the effect of setting clear goals on the productivity of an office worker who has two primary tasks: making sales calls and writing reports. Baselines for both tasks could be established. For example, the researcher could measure the number of sales calls made and reports written by the worker each week for several weeks. Then the goal-setting treatment could be introduced for one of these tasks, and at a later time the same treatment could be introduced for the other task. The logic is the same as before. If productivity increases on one task after the treatment is introduced, it is unclear whether the treatment caused the increase. But if productivity increases on both tasks after the treatment is introduced—especially when the treatment is introduced at two different times—then it seems much clearer that the treatment was responsible.

In yet a third version of the multiple-baseline design, multiple baselines are established for the same participant but in different settings. For example, a baseline might be established for the amount of time a child spends reading during his free time at school and during his free time at home. Then a treatment such as positive attention might be introduced first at school and later at home. Again, if the dependent variable changes after the treatment is introduced in each setting, then this gives the researcher confidence that the treatment is, in fact, responsible for the change.

Data Analysis in Single-Subject Research

In addition to its focus on individual participants, single-subject research differs from group research in the way the data are typically analyzed. As we have seen throughout the book, group research involves combining data across participants. Group data are described using statistics such as means, standard deviations, Pearson’s r , and so on to detect general patterns. Finally, inferential statistics are used to help decide whether the result for the sample is likely to generalize to the population. Single-subject research, by contrast, relies heavily on a very different approach called visual inspection . This means plotting individual participants’ data as shown throughout this chapter, looking carefully at those data, and making judgments about whether and to what extent the independent variable had an effect on the dependent variable. Inferential statistics are typically not used.

In visually inspecting their data, single-subject researchers take several factors into account. One of them is changes in the level of the dependent variable from condition to condition. If the dependent variable is much higher or much lower in one condition than another, this suggests that the treatment had an effect. A second factor is trend , which refers to gradual increases or decreases in the dependent variable across observations. If the dependent variable begins increasing or decreasing with a change in conditions, then again this suggests that the treatment had an effect. It can be especially telling when a trend changes directions—for example, when an unwanted behavior is increasing during baseline but then begins to decrease with the introduction of the treatment. A third factor is latency , which is the time it takes for the dependent variable to begin changing after a change in conditions. In general, if a change in the dependent variable begins shortly after a change in conditions, this suggests that the treatment was responsible.

In the top panel of Figure 10.6 , there are fairly obvious changes in the level and trend of the dependent variable from condition to condition. Furthermore, the latencies of these changes are short; the change happens immediately. This pattern of results strongly suggests that the treatment was responsible for the changes in the dependent variable. In the bottom panel of Figure 10.6 , however, the changes in level are fairly small. And although there appears to be an increasing trend in the treatment condition, it looks as though it might be a continuation of a trend that had already begun during baseline. This pattern of results strongly suggests that the treatment was not responsible for any changes in the dependent variable—at least not to the extent that single-subject researchers typically hope to see.

Figure 10.6

Visual inspection of the data suggests an effective treatment in the top panel but an ineffective treatment in the bottom panel

Visual inspection of the data suggests an effective treatment in the top panel but an ineffective treatment in the bottom panel.

The results of single-subject research can also be analyzed using statistical procedures—and this is becoming more common. There are many different approaches, and single-subject researchers continue to debate which are the most useful. One approach parallels what is typically done in group research. The mean and standard deviation of each participant’s responses under each condition are computed and compared, and inferential statistical tests such as the t test or analysis of variance are applied (Fisch, 2001). (Note that averaging across participants is less common.) Another approach is to compute the percentage of nonoverlapping data (PND) for each participant (Scruggs & Mastropieri, 2001). This is the percentage of responses in the treatment condition that are more extreme than the most extreme response in a relevant control condition. In the study of Hall and his colleagues, for example, all measures of Robbie’s study time in the first treatment condition were greater than the highest measure in the first baseline, for a PND of 100%. The greater the percentage of nonoverlapping data, the stronger the treatment effect. Still, formal statistical approaches to data analysis in single-subject research are generally considered a supplement to visual inspection, not a replacement for it.

Key Takeaways

  • Single-subject research designs typically involve measuring the dependent variable repeatedly over time and changing conditions (e.g., from baseline to treatment) when the dependent variable has reached a steady state. This approach allows the researcher to see whether changes in the independent variable are causing changes in the dependent variable.
  • In a reversal design, the participant is tested in a baseline condition, then tested in a treatment condition, and then returned to baseline. If the dependent variable changes with the introduction of the treatment and then changes back with the return to baseline, this provides strong evidence of a treatment effect.
  • In a multiple-baseline design, baselines are established for different participants, different dependent variables, or different settings—and the treatment is introduced at a different time on each baseline. If the introduction of the treatment is followed by a change in the dependent variable on each baseline, this provides strong evidence of a treatment effect.
  • Single-subject researchers typically analyze their data by graphing them and making judgments about whether the independent variable is affecting the dependent variable based on level, trend, and latency.

Practice: Design a simple single-subject study (using either a reversal or multiple-baseline design) to answer the following questions. Be sure to specify the treatment, operationally define the dependent variable, decide when and where the observations will be made, and so on.

  • Does positive attention from a parent increase a child’s toothbrushing behavior?
  • Does self-testing while studying improve a student’s performance on weekly spelling tests?
  • Does regular exercise help relieve depression?
  • Practice: Create a graph that displays the hypothetical results for the study you designed in Exercise 1. Write a paragraph in which you describe what the results show. Be sure to comment on level, trend, and latency.

Fisch, G. S. (2001). Evaluating data from behavioral analysis: Visual inspection or statistical models. Behavioural Processes , 54 , 137–154.

Ross, S. W., & Horner, R. H. (2009). Bully prevention in positive behavior support. Journal of Applied Behavior Analysis , 42 , 747–759.

Scruggs, T. E., & Mastropieri, M. A. (2001). How to summarize single-participant research: Ideas and applications. Exceptionality , 9 , 227–244.

Sidman, M. (1960). Tactics of scientific research: Evaluating experimental data in psychology . Boston, MA: Authors Cooperative.

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Opinion article, the benefits of single-subject research designs and multi-methodological approaches for neuroscience research.

advantages of single subject research design

  • Department of Behavior Analysis, College of Health and Public Service, University of North Texas, Denton, TX, United States

1. Introduction

The scientific method is neither singular nor fixed; it is an evolving, plural set of processes. It develops and improves through time as methodology rises to meet new challenges ( Lakatos, 1978 ; Hull, 1988 ; Kuhn and Hacking, 2012 ). “It would be wrong to assume that one must stay with a research programme until it has exhausted all its heuristic power, that one must not introduce a rival programme before everybody agrees that the point of degeneration has probably been reached” ( Lakatos, 1978 ). These insights apply not least to experimental design approaches.

For better and for worse, no experimental design comes without limitation. We must accept that the realities of the world cannot be simplistically verified against universal standard procedures; we are free instead to explore how the progressive evolution of experimental design enables new advancement. This paper proposes support for a shift of focus in the methodology of experimental research in neuroscience toward an increased utilization of single-subject experimental designs. I will highlight several supports for this suggestion. Most importantly, single-subject methods can complement group methodologies in two ways: by addressing important points of internal validity and by enabling the inductive process characteristic of quality early research. The power of these approaches has already been somewhat established by key historical neuroscience experiments. Additionally, the individuated nature of subject matter in behavioral neuroscience makes the single-subject approach particularly powerful, and single-subject phases in a research program can decrease time and resource costs in relation to scientific gains.

2. Complimentary research designs

Though the completely randomized group design is considered by many to be the gold standard of evidence ( Meldrum, 2000 ), its limitations as well as ethical and logistical execution difficulties have been noted: e.g., blindness to group heterogeneity, problematic application to individual cases, and experimental weakness in the context of other often-neglected aspects of study design such as group size, randomization, and bias ( Kravitz et al., 2004 ; Grossman and Mackenzie, 2005 ; Williams, 2010 ; Button et al., 2013 ). Thus, the concept of a “gold standard” results not from the uniform superiority of a method, but from an implicit valuing of its relative strengths compared to other designs, all things being equal (even though such things as context, randomization, group size, bias, heterogeneity, etc. are rarely equal). There is an alternative to this approach. Utilizing a wider array of methods across studies can help compensate for the limitations of each and provide flexibility in the face of unequal contexts. In a multi-methodological approach, different experimental designs can be evaluated in terms of complementarity rather than absolute strength. If one experimental design is limited in a particular way, adding another approach that is stronger in that aspect (but perhaps limited in another) can provide a more complete picture. This tactic also implicitly acknowledges that scientific rigor does not proceed only from the single study; replication, systematic replication, and convergent evidence may proceed from a progression of methods.

I suggest adding greater utilization of single-subject design to the already traditionally utilized between-subject and within-subject group designs in neuroscience to achieve this complementarity. The advantages and limitations of these designs are somewhat symmetrical. Overall, single-subject experiments carry with them more finely-focused internal validity because the same subject (together with their array of individual characteristics) serves in both the experimental and control conditions. Unlike in typical within-subject group comparisons, the repetition of comparisons in single-subject designs control for other confounding variables, rendering n = 1 into a true experiment. While an unreplicated single-subject experiment by itself cannot establish external validity, systematic replication of single-subject experiments over the relevant range of individual differences can. On the other hand, group designs cannot demonstrate an effect on an individual level, but within-individual group studies can characterize the generality of effects across large populations in a single properly sampled study, and may be particularly suited to analyzing combined effects of multiple variables ( Kazdin, 1981 ). Single subject and group approaches can also be hybridized to fit a study's goals ( Kazdin, 2011 ). In the following sections, I will describe aspects of each approach that illustrate how the addition of single-subject methodology to neuroscience could be of use. I do not mean to exhaustively describe either methodology, which would be outside the scope of this paper.

2.1. Group designs

Group experimental designs 1 interrogate the effect of an independent variable (IV) by applying that variable to a group of people, other organisms, or other biological units (e.g., neurons) and usually—but not always—comparing an aggregated population measure to that of one or more control groups. These designs require data from multiple individuals (people, animals, cells, etc.). Group experiments with between-group comparisons often assign these individuals to conditions (experimental or control) randomly. Other group experiments (such as a randomized block design) assign individuals to conditions systematically to explicitly balance the groups according to particular pre-considered individual factors. In both cases, the assumption is that if alternative variables influence the dependent variable (DV), they are unlikely to do so differentially across groups. Group experiments with within-subject comparisons expose each individual to both experimental and control conditions at different times and compare the grouped measures between conditions; this approach assures that the groups are truly identical since the same individuals are included in both conditions.

Because they involve multiple individuals, some group designs can provide important information about the generality of an effect across the included population, especially in the case of within-subject group designs. Unfortunately, some often-misused aspects of group designs tend to temper this advantage. For example, restricted inclusion criteria are often necessary to produce clear results. When desired generality involves only such a restricted population (e.g., only acute stroke patients, or only layer IV glutamatergic cortical neurons), this practice carries no disadvantage. However, if the study aims to identify more widely applicable processes, stringent inclusion criteria can produce cleaner but overly conditional results, limiting external validity ( Henrich et al., 2010 ). Further, the analysis approach taken in many group designs that narrowly examines changes in central tendency (such as the mean) of groups can limit the assessment of generality within the sampled population since averaging will wash out heterogeneity of effects. Other aspects of rigor in group designs can also affect external validity (e.g., Kravitz et al., 2004 ; Grossman and Mackenzie, 2005 ; Williams, 2010 ; Button et al., 2013 ).

Another limitation of group design logic is the practical difficulty of balancing individual differences between groups. In the case of between-group comparisons, these difficulties arise from selection bias, mortality, etc. Even well controlled studies can still produce probabilistically imbalanced groups, especially in the small sample sizes often used in neuroscience research ( Button et al., 2013 ). Deliberately balanced groups or post-hoc statistical control may help, but the former introduces a potential problem with true randomization, and the latter is weaker than true experimental control. Within-subject group comparisons implement both experimental and control conditions for each individual in a group and therefore better control for individual differences, however these designs still do not experimentally establish effects within the individual since single manipulations of experimental conditions can be confounded with other changes on an individual level.

The typical focus on parameters such as the mean in the analysis of group designs can also threaten internal as well as external validity, particularly if the experimental question concerns biological or behavioral variables that are highly individually contextualized or developmentally variant. 2 This problem extends from the fact that aggregate measures across populations do not necessarily reflect any of the underlying individuals (e.g., Williams, 2010 ); for example, average brain functional mapping tends not to apply to individual brains ( Brett et al., 2002 ; Dworetsky et al., 2021 ; Fedorenko, 2021 ; Hanson, 2022 ). This kind of problem is particularly amplified in the study of human behavior and brain sciences, which both tend to be highly idiosyncratic. In these cases, aggregated measures can mask key heterogeneity including contradictory effects of IVs. This can complicate the application of results to individuals: an issue especially relevant in clinical research ( Sidman, 1960 ; Williams, 2010 ). Relatedly, the estimation of population-based effect size provides scant information with which to estimate effects and relevance for an individual. Post-hoc statistical analysis may help to tease out these issues, but verification still requires new experimentation. True generality of a scientific insight requires not only that effects occur with reasonable replicability across individuals, but that a reasonable range of conditions that would alter the effect can be predicted: a difficult point to discern in group studies. Thus, while group designs carry advantages insofar as they can be used to characterize effects across a whole population in a single experiment, those advantages can be and often are subverted. Perhaps counter-intuitively, single-subject approaches can be ideal for methodically discovering the common processes that underlie diversity within a population, which have made it particularly powerful in producing generalizable results (see next section).

2.2. Single-subject designs

Single-subject designs compare experimental to control conditions repeatedly over time within the same individual. Like group designs with within-subject comparisons, single-subject designs can control for individual differences, which remain constant. However, single-subject designs take individual control to a new level. Since other confounding changes may coincide with a single change in the IV, single-subject designs also require multiple implementations of the same manipulation so that the comparison can be repeated within the individual, controlling for the coincidental confounds of a single condition change. Additionally, single-subject designs measure multiple data points through time within each condition before any experimental change occurs to assess pre-existing variation and trends in comparisons with the subsequent condition. Of course, a single-subject experiment without inter-individual replication has no generality—systematic replications across relevant individual characteristics and contexts are generally required to establish external validity. However, the typical group design also often requires similar replication to establish the same validity, and unlike group designs single-subject studies are also capable of rigorously interrogating even the rarest of effects.

Because single-subject experiments deal well with individual effects, they are often used in clinical and closely applied disciplines, e.g., education ( Alnahdi, 2015 ), rehabilitation and therapy ( Tankersley et al., 2006 ), speech and language ( Byiers et al., 2012 ), implementation science ( Miller et al., 2020 ), neuropsychology ( Perdices and Tate, 2009 ), biomedicine ( Janosky et al., 2009 ), and behavior analysis ( Perone, 1991 ). However, the single-subject design is not limited to clinical applications or to the study of rare effects; it can also be used for the study of generalizable individual processes via systematic replication. Serial replications often enable detailed distillation of both common and uncommon relevant factors across individuals, making the approach particularly powerful for identifying generalizable processes that account for within-population diversity (although this process can be challenging even on the single-subject level; see Kazdin, 1981 ). Single-subject methodology has historically established some of the most generalizable findings in psychology including the principles of Pavlovian and operant conditioning ( Iversen, 2013 ). Establishing this generalizability requires a research program rather than a single study, however since each replication (and comparisons between them) can potentially add information about important contextual variables, systematic progression toward generality can be more efficient than in one-shot group studies.

Single-subject designs are sometimes confused with within-subject group comparisons or n-of-1 case studies, neither of which usually include multiple implementations of each condition for any one individual. N-of-1 case studies sometimes make no manipulation at all or may make a single comparison (as with an embedded AB design or pre-post observation), which can at best serve as a quasi-experiment ( Kazdin and Tuma, 1982 ). A single subject design, in contrast, will include many repeated condition changes and collect multiple data points inside each condition (as in the ABABABAB design as well as many others, see Perone, 1991 ). As is the case for group designs, the quality of evidence in a single-subject experiment increases with the number of instances in which the experimental condition is compared to a control condition; the more comparisons occur, the less likely it is that an alternative explanation will have tracked with the manipulation. A strong single-subject design will require a minimum of three IV implementations for the same individual (i.e., ABABAB, with multiple data points for each A and each B), and a robust effect will require many more.

Because single-subject designs implement conditions across time, they are susceptible to some important limitations including sequence, maturation, and exposure effects. The need to consider within-condition stability, serial dependence in data sets, reversibility, carryover effects, and long experimental time courses can also complicate these designs. Still, manipulations common in neuroscience research is often amenable to these challenges ( Soto, 2020 ). Single-subject designs for phenomena that are not reversable (such as skill acquisition) can also be studied using approaches such as the within-subject multiple baseline. Multiple baselines experiments across behaviors, across cell populations, or across homotopic brain regions may be reasonable if independence can be established ( Soto, 2020 ). A variety of single-subject methods are available that can help to address the unique strengths and limitations in single-subject methodology; the reader is encouraged to explore the variety of designs that cannot be enumerated in the scope of the current paper ( Horner and Baer, 1978 ; Hains and Baer, 1989 ; Perone, 1991 ; Holcombe et al., 1994 ; Edgington, 1996 ; Kratochwill et al., 2010 ; Ward-Horner and Sturmey, 2010 ).

2.3. A note about statistical methods

Issues relating to statistical analysis are commonly erroneously conflated with group experimental design per se . Problems with the frequentist statistical approach commonly used in group designs has greatly impacted its efficacy; frequentist statistical methods carry limitations that have been treated thoroughly elsewhere [e.g., the generic problems with null-hypothesis statistical testing NHST ( Branch, 2014 ), the inappropriate use of frequentist statistics contrary to their best use and design ( Moen et al., 2016 ; Wasserstein and Lazar, 2016 ), and the inappropriate reliance on p -values ( Wasserstein and Lazar, 2016 )]. I do not expand on these issues in my summary of group design because such critiques need not apply to all between-group comparisons. The use and applicability of analysis techniques are separable from the experimental utility of group designs in general, which are not limited to inferential statistics. Group experiments can also be analyzed using alternative, less problematic statistical approaches such as the probability of replication statistic or P-rep ( Killeen, 2015 ) and Bayesian approaches ( Berry and Stangl, 2018 ). Well-considered statistical best practices for various forms of group analysis (e.g., Moen et al., 2016 ) can help a researcher to address limitations.

The conflation of statistical methods with group designs has also led to the misconception that single-subject designs cannot be analyzed statistically. Most scientists have less familiarity with statistical analyses appropriate for use in single-subject designs and the serially-dependent data sets that they produce. While pronounced effects uncovered in single-subject experiments can often be clearly detected using appropriate visual analysis, rigorous statistical methods applicable to single-subject designs are also available (e.g., Parker and Brossart, 2003 ; Scruggs and Mastropieri, 2013 ).

3. Single-subject design and the inductive process

The advantages highlighted above suggest not only compatibility between single-subject and group approaches, but a potential advantage conferred by an order of operations between methods. Early in the research process, inductive inference based on single-subject manipulations are ideal to generate likely and testable abstractions ( Russell, 1962 ). Using single-subject approaches for this inductive phase requires fewer resources compared to fully powered group approaches and can be more rigorous than small-n group pilots. An effect can be isolated in one individual, then systematically replicated across relevant differences and contexts until it fails to replicate, at which time explanatory variables can be adjusted until replicated results are produced. The altered experiment can then be analyzed in comparison to previous experiments to form a more general understanding that can be tested in a new series of experiments. After sufficient systematic replication, hybrid and group designs can assess the extent to which inductively and contextually informed abstractions generalize across the widest relevant populations.

4. Precedent of within-subject methods

Although within-subject group experiments are common in human neuroscience and psychology, e.g., Greenwald (1976) and Crockett and Fehr (2014) , full-fledged single-subject designs are virtually unknown in many subfields. Still, high-impact neuroscience experiments have occasionally either implicitly or deliberately implemented within-subject reversals, demonstrating the power of these approaches to advance the science. To name just a few high-impact examples, Hodgkin et al. (1952) classic work on voltage clamping utilizing the giant squid neuron involved multiple parametric IV implementations on single neurons. The discovery of circadian rhythms in humans also involved systematic single-subject experiments comparing circadian patterns at various light intensities, light-dark schedules, and control contexts, which allowed investigators to establish that outside entrainment overrode the cycle-altering effects of different light intensities ( Aschoff, 1965 ). This fruitful precedent of single-subject-like experiments at the very foundation of historical neuroscience together with the well-established efficacy of single-subject design in other fields imply that the wider adoption of the full methodology can succeed.

5. Single-subject design and individuality in neuroscience

As suggested earlier in this paper, individual variation dominates the scene in behavioral and brain sciences and constitutes a basic part of the evolutionary selection processes that shaped them. In human neuroscience, individual developmental and experience-dependent variation are of particular importance. Human brains are so individuated that functional units across individuals cannot be discerned via typical anatomical landmarks, and even between-group designs often need to utilize individuated or normalized measures ( Brett et al., 2002 ; Dworetsky et al., 2021 ; Fedorenko, 2021 ; Hanson, 2022 ). A shift toward including rigorous single-subject research therefore holds particular promise for the field. For example, systematically replicated individual analyses of functional brain networks and their dynamics may more easily lead to generalizable ideas about how they develop and change, and these purportedly general processes could in turn be tested across individual contexts.

6. Time and resource logistics

Group methodology often requires great time and resources in order to produce properly powered experiments. This can lead to problems with rigor, particularly in contexts of limited funding and publish-or-perish job demands ( Bernard, 2016 ; Button, 2016 ). Especially in early stages of research, single-subject methodology enables experimenters to investigate effects more critically and rigorously for each subject, to more quickly answer and refine questions in individuals first before systematically exploring the generality of findings or the importance of context, and to do so in a cost-effective way. Thus, both cost and rigor could be served by conscientiously adding single-subject methodology to the neuroscience toolbelt.

7. Suggestions for neuroscience subfields that could benefit

Cognitive, behavioral, social, and developmental neuroscience each deal with individual variation in which later stages are often dependent on earlier stages and seek to identify generalizable processes that produce variant outcomes: a task for which the single-subject and multi-method approach is ideal. Neurology and clinical neuroscience also stand to benefit from a more rigorous tool for investigating clinical cases or rare phenomena. While I do not mean to suggest that the method's utility should be limited to these subfields, the potential benefit seems particularly pronounced.

8. Discussion

In summary, greater utilization of single-subject research in human neuroscience can complement current methods by balancing the progression toward internal and then external validity and enabling a low-cost and flexible inductive process that can strengthen subsequent between-group studies. These methods have already been incidentally utilized in important neuroscience research, and they could be an even more powerful, thorough, cost-efficient, rigorous, and deliberate ingredient of an ideal approach to studying the generalizable processes that account for the highly individuated human brain and the behavior that it enables.

Author contributions

AB conceived of and wrote this manuscript.

AB was funded by the Beatrice H. Barrett endowment for research on neuro-operant relations.

Acknowledgments

The author would like to thank Daniele Ortu, Ph.D. for helpful comments.

Conflict of interest

The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher's note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

1. ^ This discussion intentionally excludes assignment to groups based on non-manipulable variables because of the qualitative difference between correlational approaches and true experimental approaches that manipulates the IV. The former carries a very different set of considerations outside the scope of this paper.

2. ^ If the biological process under investigation actually occurs at the population level (e.g. natural selection), the population parameter precisely applies to the question at hand. However, group comparisons are more often used to study processes that function on the individual level.

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Keywords: single-subject, experimental design, neuroscience, within-subject, validity

Citation: Becker A (2023) The benefits of single-subject research designs and multi-methodological approaches for neuroscience research. Front. Hum. Neurosci. 17:1190412. doi: 10.3389/fnhum.2023.1190412

Received: 20 March 2023; Accepted: 27 September 2023; Published: 25 October 2023.

Reviewed by:

Copyright © 2023 Becker. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: April Becker, april.becker@unt.edu

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11.2 Single-subjects design

Learning objectives.

  • Identify why social workers might use single-subjects design
  • Describe the two stages of single-subjects design

Single-subjects design is distinct from other research methodologies in that, as its name indicates, only one person, group, policy, etc. (i.e., subject) is being studied. Because clinical social work often involves one-on-one practice, single-subjects designs are often used by social workers to ensure that their interventions are having a positive effect. While the results will not be generalizable, they do provide important insight into the effectiveness of clinical interventions. Single-subjects designs involve repeated measurements over time, usually in two stages. But what exactly are we measuring in single-subjects design? The behavior or outcome that we expect will change as a result of the treatment is the dependent variable in a single-subjects research design.  The dependent variable is measured repeatedly during two distinct phases: the baseline stage and the treatment stage .

The baseline stage is the period of time before the intervention starts. During the baseline stage, the social worker is collecting data about the problem the treatment is hoping to address.  For example, a person with substance use issues may binge drink on the weekends but cut down their drinking during the work week.  A social worker might ask the client to record the number of drinks that they consume each day.  By looking at this, we could evaluate the level of alcohol consumption.  For other clients, the social worker might assess other indicators, such as the number of arguments the client had when they were drinking or whether or not the client blacked out as a result of drinking.  Whatever measure is used to assess the targeted problem, that measure is the dependent variable in the single-subjects design.

The baseline stage should last until a pattern emerges in the dependent variable.  This requires at least three different occasions of measurement, but it can often take longer.  During the baseline stage, the social worker looks for one of three types of patterns (Engel & Schutt, 2016).  The dependent variable may (1) be stable over time, (2) exhibit a trend where it is increasing or decreasing over time, or (3) have a cycle of increasing and decreasing that is repeated over time.  Establishing a pattern can prove difficult in clients whose behaviors vary widely.

Ideally, social workers would start measurement for the baseline stage before starting the intervention. This provides the opportunity to determine the baseline pattern.  Unfortunately, that may be impractical or unethical to do in practice if it entails withholding important treatment. In that case, a retrospective baseline can be attained by asking the client to recollect data from before the intervention started.  The drawback to this is the information is likely to be less reliable than a baseline data recorded in real time. The baseline stage is important because with only one subject, there is no control group. Thus, we have to see if our intervention is effective by comparing the client before treatment to and during and after treatment.  In this way, the baseline stage provides the same type of information as a control group — what it looks like when there is not treatment given.

advantages of single subject research design

The next stage is the treatment stage , and it refers to the time in which the treatment is administered by the social worker. Repeated measurements are taken during this stage to see if there is change in the dependent variable during treatment.

One way to analyze the data from a single-subjects design is to visually examine a graphical representation of the results.  An example of a graph from a single-subjects design is shown in Figure 11.1.  The x -axis is time, as measured in months. The y -axis is the measure of the problem we’re trying to change (i.e., the dependent variable).

In Figure 11.1, the y -axis is caseload size. From 1998 to July of 1991, there was no treatment. This is the baseline phase, and we can examine it for a pattern. There is upward trend during the intervention phase, but it looks as if the caseloads began to decrease during the baseline (October 1989).  Once the intervention occurred, there is a clear pattern of a downward trend, indicating the treatment may be associated with the reduction in caseload.

A graph of a single subjects design showing the baseline phase where repeated measures of caseload size are taken. After the intervention, repeated measures show a decrease in caseload size.

In single-subjects design, it is possible to  begin a new course of treatment or add a new dimension to an existing treatment.  This is called a a multiple treatment design .  The graphing would continue as before, but with another vertical line representing the second intervention, indicating a new treatment began.

Another option would be to withdraw treatment for a specified time and continue to measure the client, establishing a new baseline. If the client continues to improve after the treatment is withdrawn, then it is likely to have lasting effects.  This is called a  withdrawal design  and is represented as A-B-A or A-B-A-B.

Single-subjects designs, much like evaluation research in the previous section, are used to demonstrate that social work intervention has its intended effects.  Single-subjects designs are most compatible with clinical modalities such as cognitive-behavioral therapy which incorporate as part of treatment client self-monitoring, clinician data analysis, and quantitative measurement. It is routine in this therapeutic model to track, for example, the number of intrusive thoughts experienced between counseling sessions. Moreover, practitioners spend time each session reviewing changes in patterns during the therapeutic process, using it to evaluate and fine-tune the therapeutic approach. Although researchers have used single-subjects designs with less positivist therapies, such as narrative therapy, the single-subjects design is generally used in therapies with more quantifiable outcomes. The results of single-subjects studies are not generalizable to the overall population, but they help ensure that social workers are not providing useless or counterproductive interventions to their clients.

Key Takeaways

  • Social workers conduct single-subjects research designs to make sure their interventions are effective.
  • Single-subjects designs use repeated measures before and during treatment to assess the effectiveness of an intervention.
  • Single-subjects designs often use a graphical representation of numerical data to look for patterns.
  • Baseline stage- the period of time before the intervention starts
  • Multiple treatment design- beginning a new course of treatment or add a new dimension to an existing treatment
  • Treatment stage- the time in which the treatment is administered by the social worker
  • Withdrawal design – a type of single-subjects research in which the treatment is discontinued and another baseline phase follows the treatment phase

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Foundations of Social Work Research Copyright © 2020 by Rebecca L. Mauldin is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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  1. The benefits of single-subject research designs and multi-methodological approaches for neuroscience research

    A single subject design, in contrast, will include many repeated condition changes and collect multiple data points inside each condition (as in the ABABABAB design as well as many others, see Perone, 1991). As is the case for group designs, the quality of evidence in a single-subject experiment increases with the number of instances in which ...

  2. 10.1 Overview of Single-Subject Research

    Key Takeaways. Single-subject research—which involves testing a small number of participants and focusing intensively on the behavior of each individual—is an important alternative to group research in psychology. Single-subject studies must be distinguished from case studies, in which an individual case is described in detail.

  3. Advantages and Disadvantages of Using a Single-Subject Research Design

    However, in some cases researchers will use an alternative method called single-subject research design. Single-Subject Methodology. Single Subject Research Designs (SSRDs) work by designing an experiment where, instead of a control group of subjects and an experimental group of subjects whose results are compared to one another, the control ...

  4. Single-Subject Research Designs

    Many of these features are illustrated in Figure 10.2, which shows the results of a generic single-subject study. First, the dependent variable (represented on the y -axis of the graph) is measured repeatedly over time (represented by the x -axis) at regular intervals. Second, the study is divided into distinct phases, and the participant is ...

  5. Single Subject Research Design

    Single subject research design is a type of research methodology characterized by repeated assessment of a particular phenomenon (often a behavior) over time and is generally used to evaluate interventions [].Repeated measurement across time differentiates single subject research design from case studies and group designs, as it facilitates the examination of client change in response to an ...

  6. Single Subject Research

    Journal of Advanced Academics, 20, 214-247. Del Siegle, Ph.D. University of Connecticut. [email protected]. www.delsiegle.info. Revised 02/02/2024. "Single subject research (also known as single case experiments) is popular in the fields of special education and counseling.

  7. Single-Subject Experimental Design: An Overview

    Myth 1: Single-subject experiments only have one participant. Obviously, it requires only one subject, one participant. But that's a misnomer to think that single-subject is just about one participant. You can have as many as twenty or thirty. Myth 2: Single-subject experiments only require one pre-test/post-test.

  8. Single-subject design

    In design of experiments, single-subject curriculum or single-case research design is a research design most often used in applied fields of psychology, education, and human behaviour in which the subject serves as his/her own control, rather than using another individual/group. Researchers use single-subject design because these designs are sensitive to individual organism differences vs ...

  9. Attachment L: Strengths and Limitations of the Single- Subject Multiple

    statistical or methodological problems are avoided or remedied through the use of single-case research designs. Limitations Of course, single-subject research designs also have clear limitations that must be considered. The limitation most often cited in discussions of single-subject research designs is a lack of generality of obtained effects.

  10. PDF Single-SubjectDesign

    CHAPTER 7. Single-Subject Design 207. Jody was a 26-year-old Caucasian female employed as a hairdresser. . . . She lived with her two children, ages 7 and 3 in a substandard basement apartment in the house of her mother-in-law, a woman who was emotionally and sometimes physically abusive to Jody.

  11. D-4: Describe the advantages of single subject experimental designs

    Definition: Single subject experimental designs are different in several fundamental ways. The most obvious way is that comparisons are made within each subject. This kind of research design is therefore called within subjects research. The most obvious (and most experimentally weak) way to use an individual as their own control is to take data ...

  12. 10.2 Single-Subject Research Designs

    Reversal Designs. The most basic single-subject research design is the reversal design, also called the ABA design. During the first phase, A, a baseline is established for the dependent variable. This is the level of responding before any treatment is introduced, and therefore the baseline phase is a kind of control condition.

  13. The benefits of single-subject research designs and multi

    A strong single-subject design will require a minimum of three IV implementations for the same individual (i.e., ABABAB, with multiple data points for each A and each B), and a robust effect will require many more. ... Becker A (2023) The benefits of single-subject research designs and multi-methodological approaches for neuroscience research ...

  14. The benefits of single-subject research designs

    This fruitful precedent of single-subject-like experiments at the very foundation of historical neuroscience together with the well-established efficacy of single-subject design in other fields imply that the wider adoption of the full methodology can succeed. 5. Single-subject design and individuality in neuroscience

  15. 11.2 Single-subjects design

    One way to analyze the data from a single-subjects design is to visually examine a graphical representation of the results. An example of a graph from a single-subjects design is shown in Figure 11.1. The x -axis is time, as measured in months. The y -axis is the measure of the problem we're trying to change (i.e., the dependent variable).

  16. Single-subject designs and action research in the K-12 setting

    The purpose of this article is to emphasize benefits of single-subject research in the K-12 setting, given that teachers teach and assess individual students, the availability of individual student data, the uniqueness of all students' needs, and the ease with which data can be summarized and analyzed.

  17. Single-Subject Design in Behavioral Research: Examples and ...

    Single-subject design is a popular approach utilized in behavioral research, including education, psychology, health, and social sciences. For instance, a reversal design can be used to assess the ...

  18. (PDF) Single-subject designs in special education: Advantages and

    This paper is divided into four main sections: (1) characteristics of single-subject designs; (2) types of single-subject designs; (3) advantages of single-subject designs; and (4) issues and ...

  19. Single-Subject vs. Group Research Designs

    This blog post will cover D-4 of Section 1 in the BCBA/BCaBA Fifth Edition Task List. You will learn about how to "describe the advantages of single-subject experimental designs compared to group designs" (Behavior Analy...