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Auto Repair Business Plan Template

  • Written by Dave Lavinsky

Auto Repair Business Plan

Table of Contents

Auto repair business plan.

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their auto repair businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an auto repair business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is an Auto Repair Business Plan?

A business plan provides a snapshot of your auto repair business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need an Auto Repair Business Plan

If you’re looking to start an auto repair business, or grow your existing auto repair business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your auto repair business in order to improve your chances of success. Your auto repair business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Auto Repair Businesses

With regards to funding, the main sources of funding for an auto repair business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for an auto repair business.

Finish Your Business Plan Today!

If you want to start an auto repair business or expand your current one, you need a business plan. Below are links to each section of your auto repair business plan template:

Executive Summary

Your executive summary provides an introduction to your mechanic shop business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of auto repair business you are operating and the status. For example, are you a startup, do you have an auto repair business that you would like to grow, or are you operating a chain of auto repair businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the auto repair industry. Discuss the type of auto repair business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of auto repair business you are operating.

For example, you might operate one of the following types of auto repair businesses:

  • Auto Service Shop : this type of auto repair business focuses on routine servicing of cars and trucks, such as oil changes and tire rotation.
  • Transmission Repair Shop: this type of business focuses on maintenancing, diagnosing and repairing transmissions in all types of cars.
  • Body Repair Shop: this type of repair shop focuses on repairing damage to the body of a vehicle, primarily cosmetic damage due to collision.

In addition to explaining the type of auto repair business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the auto repair industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the auto repair industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your automotive business plan:

  • How big is the auto repair industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your auto repair business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mechanic business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: car owners, truck owners, luxury vehicle owners, classic vehicle owners, and businesses that own vehicles such as car rentals, car dealers, delivery businesses, and repairmen.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of auto repair business you operate. Clearly, luxury vehicle owners would respond to different marketing promotions than truck owners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most auto repair businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other auto repair businesses.

Indirect competitors are other options that customers have to choose from that aren’t direct competitors. This includes auto parts stores (for DIY repair). You need to mention such competition as well.

With regards to direct competition, you want to describe the other auto repair businesses with which you compete. Most likely, your direct competitors will be auto repairs located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of vehicles do they maintenance and repair, or what types of maintenance and repairs do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better maintenance and repair services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a car service business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of auto repair company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to auto repair, will you provide car rental services, repair financing or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your auto repair company. Document your location and mention how the location will impact your success. For example, is your auto repair business located in a busy retail district, industrial area, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your auto repair marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your auto repair business, including speaking with vehicle owners in person or on the phone, maintenancing and repairing vehicles.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to repair your 50th car, or when you hope to reach $X in revenue. It could also be when you expect to expand your auto repair business to a new city.  

Management Team

To demonstrate your auto repair business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing auto repair businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing auto repair shops or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, how many cars will you repair per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your auto repair business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an auto repair business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your shop location lease or descriptions of repairs you are working on.   Summary Putting together a business plan for your auto repair business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the auto repair industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful auto repair business.  

Auto Repair Business Plan FAQs

What is the easiest way to complete my auto repair shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Auto Repair Shop Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of auto repair shop you are operating and the status; for example, are you a startup, do you have an auto repair shop that you would like to grow, or are you operating a chain of auto repair shops?

Where Can I Download a Business Plan PDF?

You can access our business plan pdf download here.

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you. Other Helpful Business Plan Articles & Templates

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Auto Repair Business Plan

Written by Dave Lavinsky

You’ve come to the right place to create your Auto Repair shop business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Auto Repair shops.

Auto Repair Business Plan Example

Below is a template to help you create each section of your Automotive Repair business plan.

Executive Summary

Business overview.

Tim’s Timely Auto Repair is a startup auto repair shop located in St. Louis, Missouri. The Company is founded by Tim Martinez, an experienced auto mechanic who has gained valuable knowledge on how to manage an auto repair shop during the past 15 years while working at Fast Cars Auto Repair. Now that Tim has experienced managing an auto repair shop, he is ready to start his own company, Tim’s Timely Auto Repair. Tim is confident that his auto repair skills, combined with his understanding of business management, will enable him to run a profitable auto repair shop of his own. Tim is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of auto repair shop operations – sales and marketing, customer service, and financial reporting.

Tim’s Timely Auto Repair will provide reliable auto repair services for customers in the St. Louis area. Tim’s Timely will be the go-to auto repair shop in St. Louis for convenient scheduling, quality work, and timely repairs. The Company will be the ultimate choice for busy individuals, providing the best customer service in the area.

Product Offering

Auto Repair will provide the following repair services for most vehicle makes and models:

  • Brake repair
  • Powertrain repair
  • Muffler & exhaust repair
  • Heating repair
  • Electrical system repair
  • Wheel alignment and repair
  • Preventative repair & maintenance

Customer Focus

Tim’s Timely Auto Repair will target personal vehicle owners in St. Louis. The Company will also target small businesses who use a vehicle for their company’s operations such as delivery drivers, plumbers, and other mobile businesses. No matter the customer, Tim’s Timely Auto Repair will deliver the best communication, service, and results.

Management Team

Tim’s Timely Auto Repair will be owned and operated by Tim Martinez. Tim is a graduate of Missouri University with a Bachelor’s degree in Automotive Technology. He has 15 years of experience working as an auto repair technician and manager of another local shop. Tim will be the Company’s CEO and the Head Auto Repair Technician. He will oversee the day-to-day operations, auto repair equipment management, and auto technician staff’s activities.

Tim has recruited his former administrative assistant, Jen Jackson, to be the Company’s Chief Operations Officer and help oversee the auto repair shop’s daily operations and customer relations. Jen has a Master’s degree in Business Administration. She has worked in the auto repair industry for many years and understands what it takes to effectively run this type of business.

Success Factors

Tim’s Timely Auto Repair will be able to achieve success by offering the following competitive advantages:

  • Skilled team of auto repair technicians who will be able to diagnose and repair a wide variety of vehicle issues in a timely manner.
  • Tim’s Timely Auto Repair makes it easy for customers to schedule appointments, pay for service, and check on the status of their vehicle through a user-friendly customer app.
  • The Company offers competitive pricing and discounts for regular customers.

Financial Highlights

Tim’s Timely Auto Repair is seeking $250,000 in debt financing to launch its auto repair business. The funding will be dedicated towards securing the auto repair shop and purchasing auto repair equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

  • Auto repair shop build-out: $100,000
  • Equipment, supplies, and materials: $40,000
  • Three months of overhead expenses (payroll, utilities): $90,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Tim’s Timely Auto Repair.

Company Overview

Who is tim’s timely auto repair.

Tim’s Timely Auto Repair is a newly established auto repair business in St. Louis, Missouri. Tim’s Timely will be the first choice for vehicle owners in St. Louis and the surrounding communities for its reliable and timely repair services. The Company is able to service almost any vehicle make and model and has the ability to accommodate customers’ busy schedules.

Tim’s Timely Auto Repair will be able to guarantee the quality of its repairs thanks to the latest and most reliable auto repair equipment and technology combined with stringent quality control standards. The Company’s team of highly qualified professionals experienced in a wide range of automotive issues will be able to provide timely diagnosis and repair. Customers can easily schedule appointments, check on their vehicle, and make payments using the Company’s customer app.

Tim’s Timely Auto Repair History

Tim’s Timely Auto Repair is owned and operated by Tim Martinez, an experienced auto mechanic who has gained valuable knowledge during his 15 year tenure working as an auto repair technician and manager at another local auto repair shop. Now that Tim has gained the experience and knowledge of how to manage an auto repair shop, he is ready to start one of his own. Tim has begun recruiting a team of highly qualified professionals to help manage the day to day complexities of running an auto repair shop – sales and marketing, customer service, and financial reporting.

Since incorporation, Tim’s Timely Auto Repair has achieved the following milestones:

  • Registered Tim’s Timely Auto Repair, LLC to transact business in the state of Missouri.
  • Has begun negotiations to purchase the warehouse that will become the shop.
  • Reached out to numerous contacts to include past customers, local businesses, and friends and family members to start spreading the word about the new shop.
  • Began recruiting a staff of accountants, auto repair technicians, maintenance workers, and sales personnel to work at Tim’s Timely Auto Repair.

Tim’s Timely Auto Repair Services

Industry analysis.

The United States auto repair market is valued at $78B with approximately 280,000 businesses in operation and over 614,000 employees working in the industry across the country. The auto repair industry has grown steadily over the past five years. Much of this growth can be attributed to more vehicles on the road combined with an increasing age of the vehicles in service. Additionally, rising disposable incomes have led to more people foregoing DIY repairs, and instead, taking their vehicles to industry operators when they need to be repaired.

One of the biggest challenges facing the auto repair industry is the growing shortage of technicians as many are retiring and there are not enough new technicians joining the field to fill the vacancies. Additional challenges include increased digitization and evolving technologies. Industry operators will need to keep up with the latest innovations to remain competitive.

Customer Analysis

Demographic profile of target market.

Tim’s Timely Auto Repair will target vehicle owners in St. Louis. The Company will also target small businesses who use a vehicle for their company’s operations such as delivery drivers, plumbers, and other mobile businesses. No matter the customer, Tim’s Timely Auto Repair will deliver the best communication, service, and results..

The precise demographics for St. Louis, Missouri are:

Customer Segmentation

Tim’s Timely will primarily target the following customer profiles:

  • Individual vehicle owners
  • Delivery drivers
  • Mobile service providers who use vehicles for their business operations (e.g., plumbers, HVAC, mobile pet grooming, non-emergency medical transport, solar panel installers, etc.)

Competitive Analysis

Direct and indirect competitors.

Tim’s Timely Auto Repair will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fast Cars Auto Repair

Established in 1975, Fast Cars Auto Repair is one of the largest auto repair companies in Missouri. The company provides a wide range of repair and maintenance services for many vehicle makes and models, with a focus on sports cars, luxury cars, and race cars. Fast Cars Auto Repair’s leadership team continuously introduces new technology and repair training for its staff to ensure all technicians are equipped to repair the latest model vehicles. The company has four locations in St. Louis, with more being built in the near future.

JP’s Affordable Auto Repair

JP’s Affordable Auto Repair is a small auto repair shop catering to local vehicle owners in St. Louis, Missouri and surrounding areas. JP’s Affordable Auto Repair provides efficient service at affordable prices. The company provides same day and 48-hour repairs for an extra fee. The owners of JP’s Affordable Auto Repair have been in the automotive business for over 40 years, so they keenly understand the ins-and-outs of running an auto repair shop.

Dependable Dan’s Auto Repair

Dependable Dan’s Auto Repair is a trusted St. Louis, Missouri-based auto repair shop that provides superior service to vehicle owners in St. Louis and the surrounding areas. The company is able to provide a wide variety of repair services for both personal and commercial vehicles. Dependable Dan’s Auto Repair has been family owned and operated since 1999. The company prides itself on being the number one choice for quality auto repair services at competitive prices.

Competitive Advantage

Tim’s Timely Auto Repair will be able to offer the following advantages over the competition:

  • Skilled team of auto repair technicians who are highly skilled and trained in a wide variety of vehicle issues to provide reliable results for almost any make or model.
  • Tim’s Timely Auto Repair makes it easy for customers to obtain the Company’s services. Customers can schedule appointments, check on their vehicle, and make payments through the convenience of the customer app.

Marketing Plan

Brand & value proposition.

Tim’s Timely Auto Repair will offer the unique value proposition to its clientele:

  • Tim’s Timely Auto Repair provides reliable results in a timely manner for most vehicle makes and models.

Promotions Strategy

The promotions strategy for Tim’s Timely Auto Repair is as follows:

Social Media Marketing

The Company will enlist the help of a marketing director to create accounts on social media platforms such as Linkedin, Twitter, Instagram, Facebook, TikTok, and YouTube.  The marketing director will ensure Tim’s Timely maintains an active social media presence with regular updates and informative content.

Professional Associations and Networking

Tim’s Timely Auto Repair will become a member of professional associations such as the Automotive Service Association, Auto Care Association, National Automobile Dealers Association, and the International Automotive Technicians Network. The leadership team will focus their networking efforts on expanding the Company’s customer network.

Print Advertising

Tim’s Timely Auto Repair will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses who may be interested in auto repair services.

Publications

The Company will invest in advertisements in major industry publications such as Auto Body Repair News Magazine, Auto Inc., and Auto Service Professional publications. Additionally, the Company will invest in local advertising through newspapers, magazines, and community newsletters.

Website/SEO Marketing

Tim’s Timely Auto Repair will create a company website. The website will be well organized, informative, and list all the services that Tim’s Timely is able to provide. The Company’s marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “St. Louis auto repair shop” or “auto repair shop near me”, Tim’s Timely Auto Repair will be listed at the top of the search results.

The pricing of Tim’s Timely Auto Repair will be moderate and on par with competitors so customers feel they receive value when purchasing the Company’s superior repair services.

Operations Plan

The following will be the operations plan for Tim’s Timely Auto Repair.

Operation Functions:

  • Tim Martinez will be the CEO and Head Auto Repair Technician. He will oversee the auto repair technicians, repair process, and the auto repair equipment maintenance. Tim has spent the past year recruiting the following staff:
  • Jen Jackson – Chief Operating Officer who will manage the bookkeeping, customer relationships, and help oversee the daily operations for the Company.
  • Andrea Miller – Accountant who will provide all accounting, tax payments, and monthly financial reporting.
  • Bill Smith – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach.

Milestones:

Tim’s Timely Auto Repair will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to purchase property.

11/15/2022 – Finalize personnel and staff employment contracts for the Tim’s Timely Auto Repair management team.

12/1/2022 – Begin build-out of the shop and purchase equipment and supplies.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for auto repair technicians.

2/15/2023 – Tim’s Timely Auto Repair officially opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Tim’s Timely Auto Repair are the fees charged to customers in exchange for the Company’s auto repair services.

The cost drivers will be the overhead costs required in order to staff an auto repair shop. The expenses will be the payroll cost, utilities, auto repair equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Average number of vehicles serviced per month: 450
  • Average fees per month: $15,000
  • Overhead costs per year: $140,000

Financial Projections

Income statement, balance sheet, cash flow statement, auto repair business plan faqs, what is an auto repair business plan.

An auto repair  business plan is a plan to start and/or grow your auto repair company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your auto repair  business plan using our Auto Repair  Business Plan Template here .

What are the Main Types of Auto Repair Companies?

There are a number of different kinds of auto repair companies , some examples include: Auto Service Shop, Transmission Repair Shop, and Body Repair Shop.

How Do You Get Funding for Your Auto Repair Business Plan?

Auto repair companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. A thorough  business plan for auto repair shop will show investors you are well-prepared to start a business on your own.

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How to Write an Auto Repair Business Plan: Complete Guide

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  • January 24, 2023

auto repair shop

👇 Check all our resources on auto repair businesses 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your auto repair shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your auto repair business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it’s the summary of the different sections included in your business plan.

Why do you need a business plan for your auto repair shop?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or private grant

How to write an executive summary for your auto repair shop?

Provide a precise and high-level summary of every section that you have included in the business plan. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the 5 major sub-sections that include:

  • Business overview : introduce your auto repair shop and its type or concept. For instance, you may offer a body repair shop, auto glass repair shop, auto systems expert shop, etc. Also, provide a brief of your shop’s size and a list of services offered
  • Market analysis : introduce the market and mention the service radius, average income of the target audience , and their demographic distribution. Also, mention the problem that your auto repair shop will solve alongside the total competitor count within your service radius
  • People : introduce the management team and their industry experience. Mention your business partner(s), if any. Give an overview of the staffing requirements and the reporting hierarchy
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

car service workshop business plan

Auto Repair Financial Model Template

Download an expert-built 5-year Excel financial model for your business plan

2. Business Overview

The Business Overview segment of your auto repair shop’s business plan will introduce your company and try to answer some important questions that potential investors and lenders may have . Here is a sample list of questions that you must try to address in the company overview section:

  • Why are you opening an auto repair shop?
  • Where is your shop located? Why did you choose that location?
  • What type of auto repair shop will you open?
  • What services will you offer? At what prices?
  • What will be your operating days / hours?
  • Who is your target audience?
  • How many customers can you serve per week / per month?
  • What will be the legal structure of your company?

a) History of the Project

Any business must have three components:

  • Passion & experience of the business owner
  • The rationale behind you starting this business today

Passion & Experience

You must be passionate about the business and demonstrate the same to the potential lenders and/or investors through the business plan.

Also, you must have some experience or training in this type of business. Maybe, you worked as a repair technician somewhere, or maybe, you have the necessary training & education.

The business must try to resolve some issues in its current area of operation. For instance, there may not be any dedicated auto paint repair shop in the area and residents there need to travel far to get the job done. Thus, an auto paint repair shop there will solve the problem that auto owners face.

car service workshop business plan

b) Business Model

Describe the business model that you will adopt in this sub-section. Here you must answer the 2 following questions:

  • Will you acquire an existing auto repair shop and remodel it, or will you start your shop from scratch?

What are the different types of auto repair shops?

For example, you may open any of the following types of auto repair shops:

  • Auto System Expert : In this model, you will specialize in the survey of a vehicle’s key systems such as breaks, gears, engine, etc. This model has a high revenue potential
  • Auto Repair Service Technicians : This is the most standard model where you will perform basic checks like electricals, oil fluid levels, etc. This model thrives on regular repeat customers since vehicle manufacturers recommend servicing every 10k to 12k miles or every 12 months. So, those who drive a lot will be more likely to pay regular visits
  • Auto Body Repair Service : In this business model, you will be dealing with vehicles involved in accidents and crashes. Though it is highly unlikely that you will get regular (or high volume) customers, the revenue earned per sale is very high. The model involves fixing broken parts, scratches, replacing damaged parts, etc.
  • Diagnostic Technicians : In this model, you will perform skilled checks for underlying vehicle issues. Such issues cannot be seen from the surface and hence, require a higher level of skill compared to regular service technicians
  • Auto Glass Repair : In this model, you will focus on repairing glass-related auto parts such as windows, windshields, etc. This model also has high-income potential for each order, but there will be times when you get customers who don’t want a complete replacement and require fixing only small cracks, scratches, etc.
  • Auto Repair Painters : In this model, you will engage in vehicle repainting and stylizing & visual customizations as per customer requirements. The revenue potential of this model is often tied to pollution levels. Thus, places with high environmental pollution will offer more customers looking for a fresh coat of paint

car service workshop business plan

c) Products & Services

It is needless to say that the products and services you will offer will depend on the auto repair shop model you are selecting. It is very important to outline the products & services that you will offer so that the investors know exactly which offerings will attract more revenue for your business.

Here is a sample list of products & services that you may offer (but remember to list only those that are relevant to your business model):

  • Brake repair services
  • Tire rotation services
  • Tire change
  • Transmission services
  • Oil & filter change
  • Scheduled maintenance

Make sure that you are listing all services because generally auto repair services will not offer hundreds of products & services. They are quite limited and hence, listing them all is possible.

d) Pricing Strategy

In addition with the list of services you offer, provide an estimated price range for specific services. There should not be extreme differences between you and your competitors.

For example, you cannot charge twice as much as your competitors charge for a simple oil & filter change. If you try to do that, you will fail to attract customers.

Include a pricing list for the products and services that you will offer. You don’t need to provide precise numbers. Average pricing will do.

For example, you can provide an average price range for tire replacement because tire prices will vary depending on the manufacturer, model, type, country of origin, etc.

Offering a pricing list, or at least average prices, is important as it will allow investors to tie your pricing strategy with your financial projections later on (more on that below).

car service workshop business plan

e) Legal Structure

Finally, your business overview section should specify the legal structure of your business.

Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Auto Repair Market Overview

A complete understanding of the market where you want to operate is important for the success of your business.

For example, if you want to open an auto glass repair shop in an area where most of the vehicle owners usually come for regular servicing, it might not be a viable business model for the area.

Similarly, if your auto repair shop is located in a low-income neighborhood where only a small percentage of the residents own private vehicles, your business may not succeed.

Break this section into three sub-sections that will include:

a) Market Trends

Understanding market trends will not be easy. It may require a lot of research, unless you already have strong experience (as a car mechanic for example) in the area.

The best way to perform your research will be to talk with your potential customers. Also, you can study competing auto repair shops to get an idea of the type of customers they receive, the services they provide, etc.

Some common questions you may ask the target audience include:

  • What type of vehicles do they drive or prefer to drive?
  • How many vehicles do they have in a family?
  • What type of auto repair services do they usually require?
  • How often do they go to a repair shop?

car service workshop business plan

b) Competition analysis

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their products and services, marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products & services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their product & service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use:

The table you will create will depend on what information you need and want to include based on your proposed business model.

c) SWOT Analysis

Try to provide a SWOT analysis . It must be crisp and highly focused. SWOT stands for Strength, Weakness, Opportunities, and Threats.

Here is a sample that you can use as a reference:

  • Strengths : 20 years of experience in car body repair and customization service, a team of highly specialized diagnostic technicians, etc.
  • Weaknesses : Startup cost, zero reputation, little marketing experience
  • Opportunities : High accident-prone zone, no car body repair shop within a 15-mile radius
  • Threats : Low-cost service providers

A clear understanding of your strengths and weakness along with opportunities and threats in the real market can help you to design your marketing strategy . It also helps potential investors to assess the risk and reward profile of your business.

car service workshop business plan

d) Customers

This is the sub-section where you will provide a detailed analysis of your target audience. You will expand the data points your provided earlier in the Business Overview segment.

Some important points that you must include in your customer analysis include:

  • Age and gender distribution (you can get local demographic data from census.gov )
  • Driver gender ratio
  • Number of vehicles per family
  • Average monthly income and disposable income
  • Average bill size per visit
  • Average yearly spending on auto repair services
  • Vehicle type & brand preferences

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and the needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

car service workshop business plan

4. Sales & Marketing

This is the section of your business plan where you outline your customer acquisition strategy. Try to answer the following questions:

  • What are your Unique Selling Points (USPs)?
  • What are the different marketing strategies you will use?
  • How do you intend to track the success of your marketing strategy?
  • What is your CAC or customer acquisition cost?
  • What is your marketing budget?
  • What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do auto repair shops use?

A few marketing channels that auto repair shops typically use are:

  • Signage, billboards
  • PPC ads, Facebook ads, etc.
  • Print media
  • Loyalty programs
  • Online local listing (Google Business)
  • Content marketing (share content like vehicle maintenance tips, safe driving tips, etc.) on platforms like blogs, social media, etc.
  • Word of mouth

You must have a fair and nearly accurate estimate of your marketing budget. Therefore, make sure to budget for marketing accordingly in your financial projections.

car service workshop business plan

What are your Unique Selling Propositions (USPs)?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

  • High quality service
  • Location : you store is closer to a busy road and/or to where your customers live
  • Partnerships with car manufacturer brands that refer you to their customers
  • Loyalty reward programs : X number of free tune-ups, alignments, and brake services per year

Your USPs will depend on your business model, competitor analysis , and target audience. Whatever your USPs are, it should appeal to your potential customers and attract them.

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: the different team members and who reports to whom

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your auto repair shop business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the auto repair shop you are proposing. If they have specialized training and education (such as automotive technician training, collision & auto body repair training, etc.), add that information.

Organization Structure

Even if you haven’t already hired a service manager, mechanics, helpers, and other relevant staff members, you must provide a chart of the organizational structure outlining the different teams, roles and their reporting lines.

car service workshop business plan

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your auto repair shop is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to purchase new repair equipment, renovate your facilities, etc.)
  • The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For an auto repair business, startup costs are all the expenses you incur before you open your auto repair shop and starting making sales. These expenses typically are:

  • The lease deposit for the commercial space you rent (if you don’t buy it)
  • The design and renovation of the existing facilities
  • The auto repair equipment

Assuming you do not buy the land and the building but decide to rent instead, typically startup costs are anywhere from $67,200 to $225,500 for a typical small (5,000 sq. ft.) auto repair shop.

c) Financial Projections

In addition to startup costs, you will now need to build a solid financial model over 5 years.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements , financial metrics, Key Performance Indicators , key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even ?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement ). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

car service workshop business plan

7. Funding Ask

This is the last section of your auto repair shop business plan . Now that we have explained what your auto repair business model is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any auto repair business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the machines and equipment?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our financial plan template for auto repair shops , you won’t have any issues answering these questions.

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Complete Guide on Auto Repair Shop Business Plan (2023)

auto repair shop business plan

Table of Contents

Success in the auto repair business starts with a good plan. Your shop’s future depends on it. One mistake can be a big problem. That’s why you need to make sure you have everything in place for a successful auto repair business.

In this blog, we’ll help you create a strong business plan for an auto repair shop, whether you’re starting out or already have a shop. We’ll also give you a business plan sample for an auto repair shop that you can use. 

Let’s get started!”

Looking to expand your auto repair shop? Schedule a demo now.

What is an auto repair shop business plan? 

An auto repair shop business plan is like a roadmap for your car repair business. It’s a document that explains your business idea to potential investors or partners.

Imagine you’re planning a long road trip. 

Before you start, you make a detailed plan with the places you want to visit, the things you want to do, and the route you’ll take. 

Similarly, an auto repair shop business plan is like that plan for your car repair business. It’s a written guide that outlines what your business wants to achieve, how it will do it, and why it’s a good idea. 

You use this plan to show to others, like investors, so they understand your business and may want to be part of it. It’s like the master plan for your car repair adventure!

Why you need a business plan for auto repair shop: 

You will understand your business better:.

  • Your business plan is your GPS. It gives you a clear route to your goals.
  • Identify and tackle obstacles with confidence by sticking to your plan.
  • It’s your guide for financing, hiring, operations, and branding.

It will give you a Smooth Driving:

  • Prevent hiccups by investing wisely.
  • Your business plan helps you choose the right people, processes, technology, and marketing.
  • Ensure your investments align with your long-term goals.

Make your business sustainable: 

  • Map out a sustainable and viable business model.
  • Secure funding, plan expansion, and achieve growth milestones.

It will give you Clear Path:

  • Engage in a regular enjoyable activity.
  • Form habits that help you focus and organize thoughts.
  • Find solitude to regain focus on business goals.
  • Personalize your approach for clarity and success.

Creating an auto repair shop business plan: 

Understanding the basics.

It is important that you first clever the basics before you create a business plan. 

For that, you need to understand the type of your business. There are many types of business such as startup business plan, internal business plan, and strategies plan.

For an auto body repair shop business plan, you need to form some key elements in your company such as market, company description, sales strategies, management, product/service, fundings, financial projections. Etc. 

Company Description: 

This chapter is the heart of your business plan. Here you will tell your story. Why do you want to start an auto repair business? What is the mission behind it? You will explain your services. 

This is your chance to give a unique identity to your repair shop. This can help you gain competitive advantage. Let’s discuss these things one by one: 

Overview: 

Give your readers a sense of what your auto repair shop is all about. You can tell the essence of your shop here. You need to discuss the history of your business, founders; story, and company culture, 

Mission Statement: 

Articulate the core purpose of your business – what it aims to achieve and how it serves its customers or clients.

Vision Statement: 

Describe the future you envision for your company. What impact do you want to have on your industry, community, or the world?

Products or Services

Now discuss what you are offering. Describe your services that show a unique value proposition. It is important that it is relevant to your auto repair customers. 

Market Positioning

Marketing and branding is very important to have a successful auto repair business. Focusing on market positioning is crucial. You need to touch on points like target audience, competitive advantage and market niche. 

Short-Term Goals: 

These could include milestones like launching a new product, reaching a specific revenue target, or expanding your customer base.

Long-Term Goals: 

Detail your overarching aspirations, such as becoming an industry leader, expanding globally, or achieving a certain level of market share.

Market Analysis

You need to know what you are dealing with on a daily basis. 

What do your ideal customers want? What is trending in the market? How can you attract more and more customers? 

For this, you need to have a comprehensive knowledge of the auto repair market. There are three things you need to cover: 

Target Market: 

Understand your audience. Check out the following things in your customers: 

  • Income level 
  • Values 
  • Lifestyles 
  • Purchasing behaviors

Address the market needs: 

You need to find out the needs of your market. Identify the pain points of your customers.

Pro tip: you can conduct surveys or focus groups to find out the pain points of your target audience. 

After finding out the paint points, come up with unique selling point that covers the needs of your market. Clearly articulate how your products or services stand out and provide distinct advantages over competitors.

Analyzing the Competitive Landscape: 

In every market, competition is a reality. By analyzing your competitors, you gain insights into their strengths, weaknesses, and strategies. Find out direct competitors that offer similar services. 

After finding your competitors, you can set your business apart by offering better services from them. 

Market Size and Growth Potential

Assessing the overall market size and growth potential provides a snapshot of the opportunity at hand. It helps you understand the scope of your market and whether it’s expanding or contracting.

Industry Trends: 

Now you need to collect data related to auto repair shops. This can help you in finding industry trends. Find out the merging technologies that you can use in your shop. 

Marketing and Sales Strategies

Now we know our services and market for the auto repair shop. But how are we gonna sell our service to the market

That’s here, you need marketing strategies for your auto repair shops. Follow the following steps to define your strategies: 

  • Identify the platforms you’ll use to reach your audience. 
  • Craft a consistent and compelling message that resonates with your target audience.
  • Plan the creation and distribution of valuable content that educates, entertains, or solves problems for your audience. 
  • Detail how you’ll guide potential customers through the sales journey, from initial contact to making a purchase.
  • Explain how you’ll attract potential customers.
  • Describe how you’ll build relationships with leads over time. 
  • Outline the steps you’ll take to convert leads into paying customers. 
  • Allocate funds to different marketing strategies
  • Explain how you’ll measure the effectiveness of your marketing and sales efforts.
  • Identify the KPIs you’ll monitor, such as website traffic, conversion rates, click-through rates, and customer acquisition cost.

Organization and Management

Now, you need to discuss the management of your auto repair shop. Highlighting key team members and explaining their roles adds depth and credibility to your business plan.you can discuss the following things: 

  • Organizational Structure
  • Hierarchical Chart.
  • Functional Divisions
  • Key Management Team
  • Founder(s) and CEO
  • Executive Team Members
  • Responsibilities and Roles
  • Founder’s Role
  • Key Executives’ Roles
  • Team Strengths and Expertise
  • Relevant Experience
  • Growth Plans
  • Recruitment Strategy

Product or Service Line

In this chapter, you’ll provide a thorough exploration of your products or services. You can discuss the following things: 

  • Introduction to Your Offerings
  • Detailed Description
  • Development and Design
  • Intellectual Property
  • Product Life Cycle
  • Future Development
  • Visuals and Media
  • Customer Testimonials and Case Studies
  • Pricing Strategy
  • Regulatory and Compliance
  • Sustainability and Ethics

Financial Projections

In this chapter, you will do a proper financial analysis. You will discuss the financial dynamics of your business. 

1. Profit and Loss: 

In this, you will show projected profit and loss for the forecast period. Below is an example from the business plan for an existing auto repair shop. you can use it to make your own a profit and loss sheet. 

profit and loss sheet - auto repair shop business plan

2.Cash flow projection: The next thing is the cash flow projection. Cash flow is critical for business sustainability. Illustrate how cash moves in and out of your business, highlighting periods of potential cash shortages and surpluses. This helps in planning for working capital needs and managing liquidity. Below is an example that you can use:

Cash notes projection - auto repair shop business plan

3. Balance Sheet Projection

Provide a snapshot of your business’s financial position, including assets, liabilities, and equity. This showcases the overall health and stability of your business.

4. Break Even Analysis

Determine the point at which your business becomes profitable. A breakeven analysis helps you understand how much revenue you need to cover all costs. Below is an example of a business plan for an existing auto repair shop. You can see to understand better.

Break even analysis - auto repair shop business plan

Risk Assessment and Contingency Planning

No business journey is without its obstacles. Recognizing potential risks and challenges upfront and having a plan to address them is crucial. 

This chapter focuses on identifying risks, evaluating their potential impact, and outlining strategies to mitigate their effects.

First thing is to identify the risk. You can see the picture below to identify risks. 

After identifying risks, you need to come with risk mitigation strategies such as: 

Preventive Measures: Outline steps you’ll take to prevent risks from occurring. 

Mitigation Plans: Describe your plans to minimize the impact if a risk does materialize. 

Crafting a business plan is a labor of love. It’s more than a document; it’s your business’s roadmap to success. Each chapter contributes to the bigger picture, forming a comprehensive strategy that aligns your ambitions with actionable steps. Now that you have this guide, take the first step towards creating a winning business plan that paves the way for your entrepreneurial journey.

You can also take your auto repair business to the next level with a good auto repair management software. Moreover , torque 360 offers all-round automotive management software as well. It includes many features such as scheduling, invoicing , estimating , digital vehicle inspection , repair order management , technician portal , POS integration , and marketing solutions. 

About the Author: Torque360

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Auto Repair Business Plan Template & Guidebook

If you're starting a new auto repair business, a detailed and comprehensive business plan is essential. Many entrepreneurs know they need a business plan, but don't have the time or know-how to craft one on their own. The #1 Auto Repair Business Plan Template & Guidebook provides an easy-to-use template and guidebook that offers all the information needed to create a successful plan while minimizing the time and effort required. With this powerful tool, new auto repair business owners have access to expert advice every step of the way to ensure their success.

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Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Auto Repair Business [11 Steps]
  • 25 Catchy Auto Repair Business Names:
  • List of the Best Marketing Ideas For Your Auto Repair Service:

How to Write a Auto Repair Business Plan in 7 Steps:

1. describe the purpose of your auto repair business..

The first step to writing your business plan is to describe the purpose of your auto repair business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a auto repair business:

The mission of our Auto Repair business is to provide quality, reliable, and fairly priced auto repair services to our community while creating a positive and comfortable professional environment for staff and customers alike. We strive to foster long-term relationships with each person we serve, so we can continue to be their go-to auto repair resource for years to come.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Auto Repair Business.

The next step is to outline your products and services for your auto repair business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your auto repair business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your auto repair business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your auto repair business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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car service workshop business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a auto repair business?

  • Diagnostic and Repair Tools
  • Computer Software
  • Business License/Permits
  • Insurance Coverage

5. Management & Organization of Your Auto Repair Business.

The second part of your auto repair business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your auto repair business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Auto Repair Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a auto repair business varies based on many different variables, but below are a few different types of startup costs for a auto repair business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your auto repair business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your auto repair business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your auto repair business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

car service workshop business plan

Frequently Asked Questions About Auto Repair Business Plans:

Why do you need a business plan for a auto repair business.

A business plan for an auto repair business provides a roadmap of the business’s current and future operations. It outlines the necessary information to achieve success, including the market analysis, organizational structure, financial projections, marketing strategy, and operational plans. By developing a comprehensive plan for your auto repair business, you can set goals, track progress, and make changes to ensure that you are staying on track to reach your desired results.

Who should you ask for help with your auto repair business plan?

You should ask a business consultant, mentor, or financial planner for help with your auto repair business plan. Additionally, you can find resources online such as templates and sample business plans to help you structure your business plan.

Can you write a auto repair business plan yourself?

Yes, it is possible to write an auto repair business plan yourself. Writing a business plan can require a lot of research and strategizing, but it can be done with the right preparation and knowledge. When writing a business plan for an auto repair business, you should include an executive summary that outlines your overall vision for the business, as well as any key objectives; a market analysis to define your target audience and consider the potential competitors in the area; a description of your services and pricing; a risk analysis for potential threats; financial projections for initial investments, overhead costs, and revenue forecasts; a description of any required labor or equipment; and finally, an action plan that details how you will implement your strategy.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Business plan template for an auto repair shop

Download this business plan template for an auto repair shop in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our auto repair shop business plan template

auto repair shop business plan template

Not accustomed to writing business plans? Business plan template for an auto repair shop will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of an auto repair shop in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

Template only available to paying subscribers of our online business planning software . Get a 7-day trial for free.

Edit the auto repair shop business plan template online, or download it

Available in pdf.

Just after a little inspiration? Download the business plan template in PDF to print and have a read over it.

Download in Word format

Want to edit your plan on Word? Simply export the auto repair shop business plan template to MS Word (.dox) format.

Tailor it to your own project

Adapt this template to your personal project by changing the written part or the financial forecast in our online business plan software .

Auto repair shop business plan template content

This template includes a complete business plan, with a financial forecast and the following sections:

  • Executive summary: The executive summary gives the reader a clear and concise overview of your business idea
  • Company: This section lays out the structure of your business, including its location, management team and legal form
  • Products and services: Here, you'll give an overview of the services or products offered by the company
  • Market analysis: The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
  • Strategy: This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  • Operations: This step lays out the company's operational organisation, including the recruitment plan
  • Financial plan: The financial plan includes a table of sources & uses (initial financing plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  • Appendices: This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

business plan template auto repair shop content table

Template only available to paying subscribers of our online software. Get a 7-day trial for free

Auto repair shop business plan template extract

Executive summary, business overview.

Louvigny Auto will be a generalist car garage offering both the maintenance and repair of new and used cars. 

The garage seeks to welcome all vehicles, regardless of the make or age of the car. 

We will offer a courteous and personalized service, making sure to carry out any necessary service needed to maintain the car in question, and will also offer professional advice to our customers. 

The company will be located at 25 Route de Louvigny in the town of Louvigny, which is considered as one of the main "commuter towns" of Caen.

The Route de Louvigny is one of the most popular roads among employees travelling regularly between Caen and Louvigny. It's also located near the historical Prairie Racetrack, the Exhibition Centre, the Malherbe Stadium, and The Zénith concert hall.

The garage is, therefore, very visible to those moving in and out of Caen and close to major events such as concerts and soccer matches, which is ideal if someone's car breaks down, as it can provide assistance quickly and efficiently. 

The company's legal structure is as a limited company. It will have two partners, Valentine D and Loïc C., who both hold 50% of the shares. 

Having worked in the same garage together for almost five years, the two managers know each other very well and their individual skills complement one another's perfectly. 

Valentine D. worked as an executive assistant in a local garage for 10 years. She will be in charge of the administrative and commercial management of the company.

Loïc C. has 7 years of experience in mechanics. He will be in charge of the auto-repair workshop, and more broadly the operational part of the company.

French market

It is estimated that 83% of the 67 million people living in France own a car - making it a country filled with motorists. For many, the car is an everyday necessity.

The steep increase in how frequently and how far people travel, coupled with the longer lifespan of cars on the road means there's a higher demand for car garages than ever before.

With the average lifespan of a car being around 8.5 years, regular maintenance and inspection is required to ensure it continues to function smoothly. 

At 32.7 million, privately owned vehicles make up the majority of all cars registered within France. They're followed by commercial cars, estimated at 6.1 million, and 1 million light-duty vehicles (including pick-up trucks and vans), which also require the services of a car garage. 

Since the 2000s, the French have favoured the purchase of brand new cars over used vehicles - with 2.11 million new cars sold in 2017. 

This is due, in particular, to the scrappage bonuses introduced by the government, as well as a tightening of rules to bring car owners in line with changes regarding technical inspections and environmental regulations. 

As for the budget each car owner must set aside for maintenance, the average annual cost was said to vary from €872 to €1,801 in 2018, depending on the type of car.

Garage visits have also become more frequent due to the increasing presence of electric cars, which explains why individuals can no longer afford to forgo specialised labour.

According to INSEE figures, there are 41,600 maintenance and auto repair businesses throughout France - with about 1 garage for every 1,600 inhabitants.

The French car repair market is not very cyclical. However, we have noted a slight decrease in overall revenues between 2010 and 2015, due to fewer road accidents.

From 2016, the overall turnover of the auto repair market increased by 4% - from 21.2 billion euros in 2016, to 22.1 billion euros in 2017.

In terms of purchasing habits, a car owner is most likely to seek out a car garage they already know and trust when they need work done on their car - so it's very important to provide a quality service that builds customer loyalty. 

On the other hand, for incidents such as emergency breakdowns, proximity is an essential consideration because the need is immediate.

Local market

The Caen agglomeration alone has more than twenty garages. There is, however, only one other garage in Louvigny - with five more located in the neighbouring towns.

According to Statista.fr, there were 145,934 new passenger car registrations in Normandy in 2017, with the local market representing about 7.2% of the French market. 

As Normandy is a rural region, having a vast number of car garages is essential.

We have identified two customer segments for our garage:

  • Residents of Louvigny and the surrounding area : these customers are residents located around Caen who want a garage they can trust. Their needs include maintenance, repairs, spare parts, and advice.
  • Passing motorists who break down:  these motorists often need emergency repairs because they have broken down whilst passing through the region. The necessary services here include mainly towing and repairs.

Competition

We have identified only one other garage in Louvigny, and 3 other competitors on the outskirts of the town:

The services offered by our competitors are similar to ours, and, apart from the quality of service and the customer reception area, there are no real areas of differentiation between our car garage and theirs.

As a result, we expect very strong competition with the other garages located around Louvigny.

We do believe, however, that the location of our garage means we'll be readily visible to motorists travelling from Caen to Louvigny, and that the market is large enough to support the arrival of a new entrant.

Financial Highlights

We expect our company to be profitable at the operating level from the first year, and fully profitable from year 2.

We believe we can achieve a total turnover of 429,850 € for year 1. We plan to develop our business over the following years, by building customer loyalty and implementing the actions indicated in our marketing plan. This should allow us to reach revenues of 454,900€ in year 2 (with 5.83% of growth) and 461,600€ in year 3 (with 1.47% of growth).

We expect to achieve an EBITDA of 22,499€ (with a 5.23% margin) in year 1, 39,989€ in year 2 (with a 8.79% margin) and 44,077€ (with a 9.55% margin) in year 3.

Net operating cash flow should be positive throughout the plan, enabling us to meet our loan repayments while providing leeway for us to renew our equipment and deal with any contingencies.

The creation of our car garage will require an initial investment of €240,000. The partners will contribute €70,000 (29%) and we would like to obtain the below bank financing to fund the remaining €170,000:

  • VAT Bridging loan: €35,000
  • Medium-term financing: €135,000

Template only available to paying subscribers of our online software. Get a 7-day trial for free.

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car service workshop business plan

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Auto Repair Business Plan Sample

NOV.11, 2016

auto repair shop business plan

Do you want to start an auto repair shop business?

Are you thinking of starting an auto repair shop? Well, auto repair is one of those businesses that allow you to earn considerable profits even by managing a small team. The business provides repair and maintenance services for automobiles. Moreover, in many cases, auto repair shops also offer aftermarket modifications and upgradation services.

So, if you have made up your mind to enter this venture, you should first prepare a auto repair shop business plan . If you don’t know how to open an auto repair shop or how to make an accurate auto repair shop business plan , you can take help from here.

The essence of an Auto Repair Shop Business Plan

Over the years, we have been monitoring the operations and success of some auto repair shops in a bid to determine the strategies that they use to grow their enterprises. Here are some of the findings that we feel will have a great impact on your new auto repair shop.

  • Understand the market needs and tailoring the services right
  • Managing their resources well
  • Embracing new technology

It is important that you learn how to cope with these problems to business continuity plan checklist reigning supreme and achieve your short and long-term goals such as achieving financial stability. Here are some of the challenges that you will face if you venture into this business without a proper auto repair shop business plan.

Scalability Issues

As the auto business grows and attracts more clients, you will encounter many challenges that need to be responded to well. Simple mistakes can bring down your business no matter the success that you have achieved so far. For instance, an increase in customers can lead to the lack of enough space to store business the various materials. The most plausible solution to such a problem is by expanding your workspace or renting a large facility.

A auto repair shop business plan is not complete if it does not give instructions on how scalability challenges or issues will be resolved. As mentioned earlier, we have been monitoring some facilities over the last three years. The research has given us an in-depth understanding of the industry, and we will use the same knowledge to come up with credible recommendations that you can use to jump the hurdles.

In this blog, we’re providing a sample auto repair shop business plan of a startup, Auto Fix & Services.

Executive Summary

2.1 the business.

Auto Fix & Services will be a registered and licensed auto repair shop in Austin. The business will provide usual repair and maintenance services ranging from oil change to parts replacement. The business will also offer car modification and upgradation services such as window tinting, installing air filters, etc.

2.2 Management of auto repair shop

Running an auto repair shop requires a relatively smaller team. Still, you need to have a proper management plan. Because, without strict supervision, your workers may do some negligence during repair work – resulting in losing your customer’s trust.

The best way to ensure efficient management is to create a comprehensive auto repair shop business plan . In which you’ll list all the details of how to start a auto repair shop and how to manage it successfully.

2.3 Customers of auto repair shop

Before exploring how to open up a auto repair shop you should think of who’ll be your customers. As that will enable you to do the relevant preparations.

Auto Fix & Services identified its customers as the following groups:

  • Professional Automobile Drivers
  • New Car Owners (Households/ Individuals)
  • Used Car Owners (Households/ Individuals)

2.4 Business Target

  • To achieve an NPS score above 80 within two years of our launch
  • To achieve a CSAT score of 95 to 98% within a year of our launch
  • To earn a net profit margin of $24.5k per month by the end of the third year of our launch

Auto Repair Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Auto Fix & Services will be owned by Robin Redford. Robin is a talented person with exceptional managing skills. He started his career by working in an auto repair shop as an auto mechanic. After working for four years, he got promoted to a managing post. However, he served as a manager for just three years and eventually decided to start his own business.

3.2 Why the auto repair shop is being started

Due to a great demand for trustworthy auto repair works, Robin decided to start his own shop. By starting a auto repair shop Robin wanted to make considerable profits and introduce 100 percent reliable services.

3.3 How the auto repair shop will be started

Step1: Write Auto Repair Shop Description

To start an auto repair shop, the first step is to make a detailed auto repair shop business plan . For that purpose, you can read any example auto repair shop business plan available on the web like this sample business plan for auto repair shop. Or you can hire a professional to make your auto repair shop business plan .

Step2: Make The Arrangements

The second step is to get the licenses and permits to start an auto repair shop. After getting his business registered, Robin will rent a facility to turn it into a repair shop. At the same time, he’ll procure the machinery and tools required to provide his services.

Step3: Recruit Your Staff

Robin will hire the expert and certified auto mechanics for his shop. The complete list of his employees will be given in the upcoming sections.

Step4: Promote & Market

After that Robin will devise his sales strategy to reach out to his customers. He has decided to offer several discounts in the startup phase to get more and more customers.

Step5: Ensure Strong Web Presence

Lastly, you have to ensure a strong online presence so that people can find you whenever they search for the relevant services on Google.

The costs required to carry out all of the above steps are provided in the following table:

Auto Repair Business Plan - Startup Cost

Owning your own auto repair shop allows you to offer a wide range of services. From this business plan for auto repair shop , you can see the services provided by Auto Fix & Services.

  • Automobile engines
  • Automobile exhaust systems
  • Automobile brakes
  • Automobile radiators
  • Ignition System
  • Electric repairs
  • Spark plug, fuel cap, and others
  • Tire pressure monitoring
  • Wheel alignment
  • Regulating radiator fluid, brake fluid, transmission fluid, etc.
  • Maintaining car’s air conditioning system
  • Installing Efficient air filters
  • Installing the latest stereo system
  • Brake discs
  • Backup camera
  • Turbochargers and more
  • Seat covers
  • Dash covers
  • Fuel consumption meters
  • Steering wheel covers

Marketing Analysis of Auto Repair Shop

Before opening an auto repair shop business plan you should carry out detailed marketing analysis to explore the market trends and the competitors’ strategies. This critical examination will help you in introducing competitive aspects for your own shop. Moreover, in your auto repair workshop business plan you should also identify the groups of your target customers so that you can devise your policies and pricing plan accordingly.

If you are starting an auto repair shop business plan but don’t know how to write a business plan for auto repair shop, you can take help from here. However, if you think that you don’t possess the skillset to make an accurate marketing plan, you should prefer hiring a professional marketing analyst.

5.1 Market Trends

According to SBDCNet, nearly 160k auto repair and maintenance shops are running in the United States – generating a collective annual revenue of $115 billion. The demand for such services is increasing because of an overall increase in automobile purchases. Along with the fact that cars need regular maintenance after a certain mileage. And that maintenance and upgradation cannot be done without proper space and machinery.

5.2 Marketing Segmentation

Auto Fix & Services divided its target market into separate groups to study their needs and expectations thoroughly. The detailed marketing segmentation done by them is provided below:

Auto Repair Business Plan - Marketing Segmentation

5.2.1 Professional Automobile Drivers

This will be the group of our major target customers. Professional automobile drivers such as Uber drivers, taxi drivers, bus drivers, and others, need car maintenance and repair services much frequently than all other groups. It is because of their long hour driving and large mileage. Moreover, this group is also expected to be a significant buyer of our car parts and accessories.

5.2.2 Used Car Owners (Households/ Individuals)

Our second target customers will be the owners of used cars. People who buy used cars often get the old parts such as seat covers, engine, brakes, replaced by newer ones. Thus, they are expected to avail of all of our services especially car upgradation and repairs.

5.2.3 New Car Owners (Households/ Individuals)

Lastly, new car owners who would want to upgrade their automobiles will also be our target customers. This group is usually very careful about their cars. Thus, they are expected to avail of our regular maintenance services more frequently. Moreover, they’ll also acquire our upgradation services.

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To turn these people into potential/ repeat purchasers, we’ll offer several benefits to them. The biggest benefit our repeat customers will get is free video consultation. Whenever they encounter any problem while being far away from us, we’ll help them to resolve the issue themselves. Moreover, we’ll also send our auto mechanics to their location if the fault is of complicated nature.

5.3 Business Target

Our business targets are:

  • To earn a net profit of $24.5k per month by the end of the third year
  • To obtain a repeat purchase rate of 80% throughout our service years
  • To achieve and maintain a CSAT score of 95 to 98% within a year of our launch
  • To achieve a Net Promoter Score of above 80 within two years of our launch

5.4 Product Pricing

Our prices are almost in a similar range as that of our competitors. However, we still expect to get more customers due to our competitive advantages.

Marketing Strategy

After you have fulfilled all the requirements to open an auto repair shop business plan , you should start thinking about its promotion. To get introduced to a larger audience, you need to develop an accurate auto repair shop marketing plan.

For your help, we’re providing the marketing strategy planned by Auto Fix & Services.

6.1 Competitive Analysis

  • Our auto mechanics hold ASE certification. All of our workers are highly experienced and skillful.
  • We also provide remote auto repair services throughout Austin. However, this service will be provided in special cases where bringing the vehicle to our facility wouldn’t be feasible.
  • Only we in the entire city provide video call assistance so that customers can repair minor faults themselves. However, this service will only be valid for return customers and repeat customers.

6.2 Sales Strategy

  • We’ll advertise our startup through posters, Google Local ads service, and social media.
  • We’ll ensure a strong web presence to reach out to a wider audience and to keep track of our return/ repeat customers.
  • We’ll offer a 50% discount on our services for the first month of the launch.
  • We’ll offer a 15% discount on automobile accessories for the first two months of our launch.

6.3 Sales Monthly

Auto Repair Business Plan - Sales Monthly

6.4 Sales Yearly

Auto Repair Business Plan - Sales Yearly

6.5 Sales Forecast

Auto Repair Business Plan - Unit Sales

Personnel plan

It is essential to make a list of the employees you’ll need to run your business. When you write business plan auto repair shop you must make your personnel plan enlisting required staff and their expected salaries.

7.1 Company Staff

Robin will hire the following people for his assistance:

  • 1 Supervisor to help in the management
  • 8 Auto Mechanics to perform the major work
  • 2 Technicians to provide overall support
  • 1 Database Manager to manage company’s sites and arrange video calls
  • 1 Accountant to maintain financial records
  • 1 Front Desk Manager/ Call Operator
  • 2 General Assistants
  • 1 Sales Executive

7.2 Average Salary of Employees

Financial plan, great service.

Great service. Good turnaround time and quality work. Thanks!

The last thing to do before launching your auto repair shop business plan is to create a detailed financial plan. Your financial plan should describe the expenses, net worth of your startup, projected loss and profits, and balance sheets for at least three years.

Since startup and running costs for auto repair shops are usually high, it is essential to devise a trajectory to achieve your financial goals – provided the limited resources, sales, and investment. Understanding the importance of an accurate financial plan, Robin hired a professional financial analyst to create an auto repair shop business plan . The financial plan developed by him is given here to provide you an idea of auto repair shop finances.

8.1 Important Assumptions

8.2 brake-even analysis.

Auto Repair Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Auto Repair Business Plan - Profit Monthly

8.3.2 Profit Yearly

Auto Repair Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Auto Repair Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Auto Repair Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Auto Repair Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Template Business Plan for Auto Repair Shop in pdf

Professional writers OGS capital specialized also on a theme such as auto parts business plan , starting an auto dealership business the right way , car dealership business plan , car wash business plan , car shop business plan , car accessories business plan and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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What to Include in Your Automotive Repair Shop Business Plan

What to Include in Your Automotive Repair Shop Business Plan

Thinking of opening your own auto repair shop? First things first - creating a business plan. This will give you an overview of what your business looks like and make it easier for potential investors to see your vision.

Here are some areas to focus on when putting your business plan together:

Executive Summary

Think of your executive summary as the bait for prospective investors. Essentially, it’s a marketing slogan with more substance, giving a brief, yet attractive overview of your business plan. This section should include your objectives and your mission statement.

Your objectives are your long term goals for your automotive repair shop business. For example, your objectives for the first year may be to acquire 100 new customers per month and hire 4 certified technicians.

A mission statement is the formal summary of the goals, purpose, and work of your business. Here is an example of a popular automotive repair business mission statement:

Sears Auto Centers are dedicated to providing excellent auto service, customer service, and workmanship by ASE Certified technicians.

Service Description

Now it’s time to decide on what services your shop will offer and emphasize anything you plan on offering, that your competitors may not. Start by listing each individually. For example:

  • Scheduled maintenance
  • Computerized wheel alignments
  • Brake repair
  • Comprehensive diagnostic services
  • Engine repair and replacement
  • Transmission repair and replacement

You’ll also want to provide specific information on how you plan to provide these services.

  • Who will do the work? You, an employee, an outsourcing company?
  • Which technology or knowledge will be necessary for it?
  • Is this different from what others are offering? How?
  • Which consumables or suppliers will be needed?

Market Analysis

There are two core objectives when it comes to a market analysis, to prove you know your industry and that the market is large enough to sustain a business. To do well in a saturated market, such as the auto industry, you have to know how your business fits in.

The Positioning Statement

A positioning statement is an expression of how a given product, service, or brand fills a particular consumer need in a way that its competitors do not. Essentially, why should they choose you opposed to other shops?

Marketing Strategies

You can have a great auto repair business, but if no one knows about it, then it won’t be very successful! This is where the marketing portion of your auto repair shop business plan comes in. There is an endless amount of strategies out there to market for the auto repair industry , so this section of your business plan is dedicated solely to laying out how you plan to tell the world about your shop, bring customers in, and keep them coming back.

Some of the key areas to focus on during start-up may include lead generation and customer retention.

Lead Generation

Since you’re just starting your auto repair business, chances are you don’t have any customers yet. Generating leads (people interested in your services) with different marketing tactics will help you to establish a clientele. In your business plan, you should consider mapping out the specific marketing strategies you plan to use, such as:

  • Digital search engine campaigns
  • Social media campaigns
  • Street-level advertising
  • Email marketing

Customer Retention

As a new business owner you’ll find out that it is much more expensive to bring in new customers than it is to nurture and retain your current ones. This makes it a necessity to include customer retention strategies in your marketing mix. A great way to do this is to include these strategies, offered by BayIQ , in your auto repair shop business plan to make sure your customers keep coming back:

  • Friends and family promotions
  • Special discounts for referrals
  • Service reminders
  • Customer loyalty program

Financial Analysis

An important part of your auto repair shop business plan is mapping out the financials. The financial analysis portion of your plan should have all the necessary information for financing your business today, what will be needed for continued growth, and an estimate of any operating expenses to come.

Specifically, it should include line items, such as:

  • Balance sheets
  • Break even analyses
  • Profit and loss forecasts
  • Cash flow analyses

Automate Marketing Tasks with BayIQ

Starting a new automotive repair shop business is exciting, but managing so many moving parts can feel overwhelming. Let BayIQ do some of the heavy-lifting with their automated marketing software! BayIQ helps you to increase your car count and average spend per visit by effectively building customer loyalty. Keep your customers coming back in with a loyalty program, an appointment scheduler, service reminders, custom promotions, and so much more.

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Car Service Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Auto Repair

Are you about starting a car service center? If YES, here is a complete sample car service center business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a car service center. We also took it further by analyzing and drafting a sample car service center marketing plan template backed up by actionable guerrilla marketing ideas for car service centers. So let’s proceed to the business planning section.

If you are interested in starting your own car service centre, it can never be a better time since the market for mechanics is currently showing significant and promising profit gains.

We all know that most drivers in the industry now have cars that are at least 10 years old, which means that the need for a car servicer is growing for more consumers in the industry. It is very important to note that beginning your own car service centre can guarantee or rather give you adequate control over your own hours and allow you to enjoy the advantage of being your own boss.

If you enjoy working on automobiles, then starting a car service centre might be what you’re looking for to remain relevant and enjoy your steady income.

However, the automobile industry has its own economics and is changing with each coming day with the advent of technology. For example, recycling oil is one way automotive dealers, manufacturers and repair shops are helping to preserve the environment.

Additionally, cars are being manufactured to run more efficiently and control emissions that affect the air. Therefore, be wise to write a business plan to serve as a commandment for your business, protect and Make sure that you go according to plan.

A Sample Car Service Center Business Plan Template

1. industry overview.

We all can attest to the fact that during the Great Recession of 2008-2010 a lot of people felt that the end of the American automobile industry has finally come like the sun setting in the west. But while that real risk was narrowly avoided for the automobile manufacturing industry, what most individuals don’t or have not understood is the huge industry that arrives after the car is manufactured and sold.

We all know that the automotive aftermarket, as against the sales of new cars, performed very well during that economic recession – and is still booming even after the recession. We all know that these machines call automobiles are complex machines that increasingly include sophisticated computers.

But we also know that the said machines are absolutely essential to the majority of the working population, and are always a point of pride for their owners. They needed by both regular and emergency service, replacement parts, paint, cleaning, stereo system installations and a whole lot more.

It is also crucial to note that the automotive aftermarket provides these parts and services, and massively flourishes during economic uncertainty. Because when individuals aren’t buying new cars they are keeping older cars longer.

It is a known fact that the average age of vehicles in the united states is high – and has been climbing steadily over the last several years, and even new cars need regular service but as they get old they need more care and they break down faster than new ones. Service stations and parts retailers both benefit from these particular actions.

It has been estimated that the US automotive aftermarket will be worth $273.4 billion in 2017 – an increase of almost $35 billion in just four years. This we believe puts the aftermarket between 1.5 and 2% of the US Gross Domestic Product.

It is also estimated that over 4.3 million individuals work in the industry and growth is expected frequently in the industry.

We believe that the large and growing fleet of vehicles and their high average age will be the key adrenaline pushing the industry forward. It is also known that older cars need more care and an aging and older national fleet is great news for aftermarket providers.

It has been estimated in the industry that the value of the repair/replacement market for vehicles 0-4 years old is $20.7 billion, but the value of the aftermarket for those 8 or more years old is a whopping $77.3 billion.

2. Executive Summary

Fast Repair Auto Car Services (FRACS) is a new start-up car service centre that offers a complete car service and repair as well as a full-featured retail parts store to the good people of New Orleans, Louisiana. We at FRACS hope to give the people of New Orleans our astounding services with four unique and convenient locations.

We at FRACS plan to grow our venture into a business with outstanding sales by year three and also create a substantial clientele base. We at FRACS understand how competitive the market is and how hard it tends to get, but we believe that only us will be offering the unique service we hope to offer.

We also plan to differentiate our business completely from our competitors by not only offering a hassle-free repair service, but a fully stocked parts store and other car related services.

We hope that not only will this serve a wide range of customers for both service and parts, but the parts department will support the service department by allowing the service department to turnaround jobs far faster than the competition with generally all of the needed parts in stock and on location.

We at FRACS plan to also differentiate our astounding business by having 12 bays at every location we establish. We believe that this will offer incredible value to customers who need their cars fixed right away. We at FRACS do not entertain the idea of wait for service and parts.

We also hope to offer our clients unlimited shuttle service for repair which will make the entire service experience as painless and convenient as possible. We at FRACS will also attract and maintain a loyal customer base through our customer-oriented focus on business.

We also want to make it known that all our employees are trained and held In charge of  providing superior service, building a long lasting trust bond with clients. Because we believe it is very important in the car service centre industry.

3. Our Products and Services

We believe that we have the core competencies within our large workforce to work on all makes and models of domestic and foreign vehicles brought to our service centre. We believe that with twelve service bays at each location, and all our employees dedicated to offer superior customer service, we will be known as the solution to any car problem.

We will always strive to be accurate and honest with customers in terms of quoting cost estimates and repair completion time estimates in order to gain their trust and acceptance. We believe that our employees will always focus on delivering what they promise to our customers at any expected time.

FRACS is dedicated to build a lasting strong customer relationships based on trust and integrity, which we believe will be the catalyst in establishing a strong regular customer base in the industry. FRACS hopes to offer these various kinds of services:

  • Mechanical job like engine , gear, accelerator, shock-absorber etc.
  • Electrical job like horn, light etc.
  • Car air conditioner service
  • Wheel balancing and alignment
  • Sell of car parts and accessories
  • Several oil change service like engine oil, gear oil, steering oil etc.
  • Car body repair service like painting and denting
  • Battery service
  • Car body polish service

4. Our Mission and Vision Statement

  • Our vision at FRACS is to build a standard and world class car service centre with breath taking services and brand that will serve not only the good people of New Orleans, but the United States of America.
  • Our mission at FRACS is to offer high-quality car services and a full range of auto parts to our prospective customers. We at FRACS hope to focus on personalized service channelled to our customers by offering convenience and rapid service which will make us the leading figure in the market.

We at FRACS believe that we are technologically savvy with computerized monitoring of all parts inventory, to make sure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. We at FRACS can also boost of having a strong vendor relationships with the most service conscious vendors who can go to the limit in order to ship major parts rapidly to us.

Our Business Structure

FRACS believe that we have a strong management team that will allow us to actualize and execute our goals and visions. It is very important to note that FRACS have four founding partners, Ernest Brighton, Donald Meth, Wesley Shinuf, and Luke Chin. Ernest Brighton has a background of sales, 15 years of working with Chevrolet.

We believe he will be in charge of the sales and marketing for FRACS. Donald’s core experience is from the management from Advent motors where he was a Vice President in charge a department of 306workers. Wesley is also a product of the auto industry, specifically the car service industry. He spent 8 years at Nino palmers Dealers and then 6 years at Toyota .

He enjoys and participated in multiple roles within the business allowing him to bring to credit FRACS with multiple skills and experience.

However, Luke Chin popularly known as the Oracle of Shanghai brings an astounding 15 years of finance, investment and administration experience to FRACS. Luke was trained in China but later established Chin transcorp, a real estate firm based in Louisiana. He is also known for his unique eye for investment and proper business management.

FRACS believes that our business is an exciting business opportunity that settles the huge need of having a full car service centre that also has a complete retail parts centre. We believe that these distinct services will have benchmarked customer service, something that the industry is not known for having.

We at FRACS believe that our business will be led by a seasoned management team comprising of our four founding partners and other employed workforce, all of whom have extensive industry experience to push us to the top. The portfolios include:

Chief Executive Officer

Service Supervisor

Human Resources and Admin Manager

  • Sales and Marketing Executive
  • Car Service Engineers / Technicians (12)
  • Car wash Attendant

Client Service Executive

5. Job Roles and Responsibilities

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • In charge of providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • In charge of signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Serves as project manager of the organization; works directly with employees
  • Develops strategic plan by studying new automobile technological, and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Makes certain that the auto repair and maintenance department perform efficiently, coordinate employee efforts, and facilitate communications between management and computer repairs and maintenance engineers and technicians
  • Make sure that the organization works in line with international best practices.
  • In charge of overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • In charge of training, evaluation and assessment of employees
  • In charge of arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyse the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • In charge of handling business research, market surveys and feasibility studies for clients
  • In charge of supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier

  • In charge of preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • In charge of financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • In charge of developing and managing financial systems and policies
  • In charge of administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the business
  • Serves as internal auditor for the business

Car Service Engineers and Technicians (12}

  • Repairs and replaces automotive engines
  • Performing general automotive repairs
  • Handles Power train repair services
  • Handles Brake repair services
  • Scheduled and preventative repair and maintenance services
  • Repairs trucks
  • Keeps and swaps automotive exhaust systems
  • Maintains and replaces mufflers
  • In charge of car body maintenance and repair
  • Maintains automotive transmissions
  • Repairs automotive brakes
  • Implements automotive electric repairs
  • Implements automotive wheel alignments
  • Repairs automotive radiators
  • Handles wheel alignment and repair services
  • Handles other repair and maintenance services

Car wash attendant

  • Dusts loose dirt and wash cars off with water
  • Makes sure that car windows and doors are properly secured before dusting and washing
  • Adjusts water pressure in hoses to Make sure that no damage occurs
  • Mixes soap and water in appropriate quantities
  • Uses cloth or sponge to soap cars and wash them down
  • Makes sure that windscreens are not scratched during the soaping procedure
  • Hoses down cars properly and make sure that no trace of soap is left behind
  • Dusts the interior of the car and make sure that any trash is disposed-off properly
  • Polishes interior surfaces and vacuum carpeted area inside the car
  • Makes sure that the roof of the car is cleaned or wiped according to instructions
  • Waxes and polishes the car from the outside
  • Makes sure that the car is properly dried from the inside and the outside
  • Puts back placemats after dusting, washing and drying them
  • Drives cars through the car wash area when specifically instructed by car owners
  • Makes sure that any accessories taken out of the car during the car wash procedure are put back before handing the car to the owner
  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Makes sure s that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Serves as a auto parts sell attendant
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to Make sure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

The primary service offered by is at FRACS is the general repair of automobiles for the general public. We at FRACS will have the ability to service most domestic and foreign automobiles. We at FRACS plan to maintain an extensive shop which can fix any automotive issue.

We will also generate income from both the sale of the mechanic’s labour and the sale of after-market parts which may be needed for the repairs. We have adequate plans to make our business the best in the industry, which is why we contacted Access Business Consultants to do our SWOT Analysis for us.

Access Business Consultants are known for the experience and agility they posses in terms of business consulting and analysis. They were very thorough with their dealings and outlined below is a summary of the SWOT Analysis they conducted for us:

According to our SWOT Analysis, the strength of FRACS rests on the power, dedication and experience of our workforce. Our team at FRACS comprises of individuals who understand the automobile industry in and out, they have been in the industry and they understand the changing trends and the quality of innovation needed to stay relevant in the industry.

They also have been put through specialized monitored training that will boost the approach to customers and adequate understanding and adjustment to situation.

It was very easy to note in the SWOT Analysis that the industry we are into is very competitive. It was also noted that our weakness include the time it might take us to  development an identity and consumer brand acceptance, develop and execute effective marketing communications, Identify and execute ongoing affiliate revenue generation, advertising, and ecommerce revenue stream. We believe all these are issues we can handle properly and very fast.

  • Opportunities

Our SWOT Analysis noted that the automotive industry is a huge, diverse set of manufacturing and service businesses that bring cars and trucks to market, keep them in working order, paint, clean, fix and even trash them when it’s time. It stated that the industry will keep growing and we remain an important aspect of the US economy.

Our SWOT Analysis noted that just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new car service centre in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trend

We at FRACS understand how the car service centre industry works and how fast things change. We understand the trend in the industry, which is why we have put it on ourselves to outline them in our comprehensive business plan. They trends in the industry, both old and new, will be properly considered at FRACS, and they include:

  • The increase in complexity of vehicles often requires specialized training. Repair shops can gain an edge by specializing and staying current. However this specialization is leading to a shortage of trained techs in the market.
  • Electric and hybrid cars are bringing new opportunities to market– service, parts, and fuel businesses will need to expand to support these trends.
  • Service providers are now able to leverage technology to gain marketing efficiencies. For example, timely reminders about snow tires and oil changes have already proven to provide an uptick in return business.
  • New cars are getting more reliable. Improvements in technology and materials are increasing useful life and requiring fewer services. New cars, in other words, are able to last longer with less money spent in aftermarket services. Some automobile manufacturers are even recommending longer intervals between standard maintenance services such as oil changes or tire rotations.
  • On the flip side, people do wash new cars more frequently!
  • There are a lot of cars on the road, and keeping them running, keeping them clean and making them your own is big business. This breadth of opportunity and such strong market trends make 2016 an exciting time to get involved!

8. Our Target Market

We at FRACS have conducted a market survey and feasibility studies and we believe that there is a vast range of both corporate and individual clients who would need the services of a car service centre, which we hope to offer with breathtaking services.

We have also created strategies that will help us reach out to various corporate organizations and households who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our products and services to;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Transport Companies
  • Haulage Companies
  • Individuals and households
  • School with transportation system for students

Our competitive advantage

Our competitive at FRACS rests on the vision and unity of our partners, who understand better than many of their rivals that a service visit does not just include repairing a client’s car; it inculcates the entire service experience from the first time a client talks to their mechanic until they decide to stop driving.

We at FRACS understand perfectly that the long-term profitability of a service firm of this type lies in the repeat customer that finds our services unique and enjoy our excellent experience, even if they must have suffered an inconvenient breakdown.

We all FRACS believe that we will seek to examine every aspects of the service experience to look for ways to improve our customer satisfaction. Also, we believe that all our employees will be rigorously trained and retrained to think about customer satisfaction in order to create a self-sustaining company culture that revolves around this issue at FRACS.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Just we stated above, the primary service to be offered by FRACS is the general service of automobiles for the general public. We believe that we will have the ability to service most domestic and foreign automobiles. We also plan to maintain an extensive shop and outlets which can fix any automotive issue.

We will generate income from both the sale of the mechanic’s labour and the sale of after-market parts which may be needed for the repairs. Below is the outline of the services we will offer and make income from them:

10. Sales Forecast

We at FRACS understand perfectly that the car service centre industry is, operationally, a job-shop environment; it is somewhat difficult to estimate sales. For job-shops, each individual product or service is tailored or unique to that job, and is only initiated once an order is made.

However, our sales projections reflects the professional opinion of our sales and marketing team who believe that in how much we make at FRACS will depend solely on the following assumptions:

  • The number of clients out founding workforce can attract from their previous companies.
  • The outcome of planned promotions and word-of-mouth marketing.
  • Current prices and costs of doing business .
  • The types of automobiles and jobs that will occur in every month.

Yet we believe in the strength of our workforce, which even our SWOT Analysis noted and we believe that we are built on the foundation of success. Our sales and marketing team noted that definite sales projections cannot be analysed, given the prospect of the industry we are into, but are very prepared to shoot FRACS to the top.

  • Marketing Strategy and Sales Strategy

It is utmost goal at FRACS to become the local leader in quality and service experience of all the small car service centre business within the New Orleans area while also striving to keep a low cost plan.

We believe that once a reputation for quality and service experience has been created, and a strong network of referrals is attracting new business, we at FRACS plan to re-evaluate all our strategy and positioning within the market to see if a differentiation strategy is viable.

We believe that this will allow us at FRACS to increase prices and raise profit margins in relation to our competitors on the industry.

We believe that this process is will help us achieve long-term growth until we at FRACS can reach a regional scope of operations. We at FRACS have a simple, direct and modest program of marketing our breath taking services to our target market that includes the following:

  • Direct mailers.
  • Newspaper ads.
  • Yellow pages.
  • Referrals through other local businesses.

We believe that each of these marketing aspects has the benefit of being low cost and creating service awareness that will catapult us into limelight. Our long-term marketing goals at FRACS is to use local radio and TV ads in making sure that people know what we do and where we offer them.

We at FRACS also hope to consider the possibility of having a grand opening program that would feature discounts, food, a local radio disc jockey, and other promotional ideas, and we hope we will actualize it because it is a diehard marketing strategy.

11. Publicity and Advertising Strategy

We understand how competitive the industry is and the level of importance attached to publicity, which is why we expect that a significant number of our founding partners and employees pre-existing clients ( both personal and where they worked ) will desire to switch to FRACS retain the services of their personal mechanics who they believe understand how they automobiles function.

We believe that this will provide a sufficient income until we at FRACS can build up a brand affinity or reputation and see our marketing program take effect in the entire industry. We at FRACS believe that our publicity and advertising strategy will take the form of flyers, direct mailers, price discounts, and advertisements in newspapers and yellow pages.

We at FRACS do not intend to spend a large amount on marketing until the firm is ready to expand either into new facilities or open up new ones. It is estimated this will occur sometime after year five, but we will leverage some approaches to boost our brand awareness and they are;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around New Orleans
  • Engage in road show from time to time in targeted neighbourhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of FRACS and the services we offer
  • List our auto repair, servicing and maintenance business in local directories / yellow pages
  • Advertise our auto repair, servicing and maintenance business in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

We at FRACS understand that we exist in a purely competitive environment where each business must be a price taker. This simply means that a business that has no ability to affect the market price of its services, regardless of how many automobiles it services is destined for a crash.

Therefore, putting it, that marginal revenue (the revenue incurred by producing or servicing one more unit) is equal to the price charged. Furthermore, because the demand curve is essentially horizontal, we at FRACS can service automobiles at total capacity without affecting the price in the market.

All these simply mean that we at FRACS must strive or look to charge our clients at the market price (or lower). It has been estimated that the average price is approximately $400 per vehicle, and we understand that as long as marginal costs do not surpass revenues, the method to increase short-run profits is to service automobiles at maximum capacity.

  • Payment Options

Having done our research and studies, we understand that payment options are the forces that bring a car service centre closer to the heart of the people, and we hope to make use of that extensively. We will be bringing payment options that are unique and will make the payment for the service we offer very easy for our customers.

  • Payment by via bank transfer
  • Payment via POS machine
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment with cash

To provide all these outstanding services, we have partnered with a renowned bank in the country and we hope to make use of that relationship. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

13. Startup Expenditure (Budget)

We at FRACS understand that no matter how breath taking your ideas and goals might be or how attractive your business plan might be, without proper and enough financing your ideas are just like water poured on a rock.

In every business enterprise fund is a big ingredient that can move a business to the limelight and without a detailed business plan; a business won’t be able to land substantial funds from prospective investors. We have analysed the market and have decided on how we plan to spend our start up fund. These are the key areas where we will spend our start – up capital on;

  • Business incorporation fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a garage facility that can accommodate a good number of cars per time for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
  • The amount required to purchase the needed tool box and repair equipment – $25,000
  • Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Amount required to purchase the needed software applications to run our business – $3,500
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

From our detailed cost analysis above, we will need approximately two hundred and fifty dollars ( $250,000 ) to start FRACS. All our partners are inclined to raise this fund and build a standard business.

Generating Funding / Start up Capital for Fast Repair Auto Car Services (FRCS)

FRACS is a new car service centre business formed or that have four founding partners, Ernest Brighton, Donald Meth, Wesley Shinuf, and Luke Chin. We are the sole owners and operators of the business and they intend to remain so till further notice.

We have been able to raise the required funds need to start FRACS from personal savings. We intend to build a business that will take over the market completely while also giving customers what they want. Their objectives is to make sure sales revenues increase steadily through year three and also to institute a program of superior customer service through rigorous evaluation of service experience.

14. Sustainability and Expansion Strategy

We at FRACS understand that in the car service industry, every business builds its client base one customer at a time and mostly through word of mouth marketing.

Which is why we will also strive to keep our customers with our High-quality work, constant contact with clients so as to keep them informed about the state of their automobile and the repair job progress, and employ intelligent mechanics that are friendly, customer oriented, and will take the time to explain to customer the intricate nature of our business and our work.

We also understand that the industry is highly competitive. Each company within this field has high capital costs, low margins, and a high intensity of competition.

We understand perfectly that suppliers have a great deal of power in setting and negotiating the prices of their products and services to car service shops. We believe that this is due to the fact that the suppliers who absorb the greatest amounts of cash from repair shops are large auto part companies.

We believe that these companies are more consolidated that the car service industry, have deeper pockets, an almost limitless number of substitute customers, and finally they are the single most important supplier to the car service industry.

This only goes to mean that these companies can set whatever price they wish to. Also, the barriers to entry and exit are moderately low in this industry. Switching costs are virtually non-existent and the costs to entry and exit the market are low.

The large number of competitors in this field including substitutes means that the pricing for such services are very competitive. We believe that the only way to have an advantage in this industry is a low cost leadership principal applied aggressively to all aspects of the business or to build up customer relations to a point where the switching costs are raised.

Also the technological revolution in computers has enhanced our abilities to diagnose and repair our client’s vehicles. We at FRACS have put all these into consideration and believe we will remain on the cutting edge by instituting the use of computer diagnostic equipment in its shop.

We will continue to seek new ways to provide a better service through technology and also remain vigilant for new trends.

Checklist/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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How to Start a Car Repair Business

Last Updated: December 19, 2023 Approved

This article was co-authored by Jason Shackelford . Jason Shackelford is the Owner of Stingray Auto Repair, a family owned and operated auto repair shop with locations in Seattle and Redmond, Washington. He has over 24 years of experience in auto repair and services, and every single technician on Jason’s team has more than 10 years of experience. There are 12 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 19 testimonials and 92% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 461,905 times.

If you are interested in opening your own car repair shop, now is a great time because the market for mechanics is currently experiencing significant profit gains. Most drivers now have cars that are at least 10 years old, which means that the need for an auto mechanic is growing for more consumers. [1] X Research source Starting your own car repair shop can give you control over your own hours and allow you to reap the benefits of owning your own business.

Opening Your Store

Step 1 Obtain a license to operate your business.

  • Fill out an application . Your motor vehicle department can provide you with an application to apply for your license.
  • Meet eligibility requirements . In most states, you will need to meet certain eligibility requirements to be allowed to apply. These requirements may include things like your age, credit, and criminal record.
  • Provide required documents and information . You may need to include some other documents and information such as proof that the building you plan to use has been zoned for your business, your tax ID number, and color photographs of your facility.
  • Pay any fees required to process the application . The application fee may be as low as $20, but if approved, you may need to pay $300 or more to obtain the license. [2] X Research source [3] X Research source

Step 2 Purchase insurance for your business.

  • Check with your state's motor vehicle department to determine how much insurance you will need to obtain for your business.

Step 3 Fulfill your administrative needs.

  • Consider hiring an accountant or a financial advisor to help you establish a budget for your expenses as a new business. An accountant can help you manage your taxes, your payroll system, and advise you on the best bookkeeping system to use in your business.
  • You should also consider retaining a lawyer in case you face any suits or claims from your clients. Ask other mechanics in your area which lawyers they use and like.

Step 4 Implement a marketing strategy.

  • Define your core values as a brand . What are three words your customers should think of when they think of your business? You might think of words like "honest,""loyal," and "dependable." [7] X Research source
  • Print eye-catching flyers . You can place them in places where lots of customers might congregate, such as gyms, civic centers, office parks, and the parking lots at universities and college campuses.
  • Establish a loyalty program . You might offer your customers a free oil change after they come to see you for another service (like an engine repair or heating/air conditioning repair). You can also send coupons in the mail to your neighbors or consider offering a digital discount through a service like Groupon. [8] X Research source
  • Consider advertising on TV or on the radio. TV commercials and radio ads may also help you to reach a wider audience and gain new customers.

Step 5 Make alliances with car dealerships.

Designing a Business Plan

Step 1 Define the scope of your business.

  • Will you only offer a specialized service, such as oil changes and tire repairs, or will you offer a more comprehensive range of repairs?
  • Will you buy a currently operating car repair shop or start a brand new one from scratch? What are the costs and benefits of each of these options?
  • Do you plan to remain an independent repair shop or will you join a franchise like Jiffy Lube or Midas? You will generally need $30,000-$200,000 to join a franchise, but the advantage is that they will handle marketing and they often have a nationally trusted brand name for potential customers. If you do not have any existing customers in your current career that you know would follow you to a new business, joining a franchise might be worth the investment.

Step 2 Describe potential locations.

  • Look for locations that are convenient to either highway or main road access. If your shop is very isolated, it is unlikely customers will come to you, especially when towing costs are often tallied by the mile.
  • Your location should also be able to accommodate an office for you to take care of your administrative needs and a waiting room area for your customers.

Step 3 Determine your equipment needs.

  • You should clearly detail any loans your plan to apply for in order to fund your business? Will you apply for a business loan from your bank, from the Small Business Administration, or from another source? To get approved, you must have a healthy financial history (with good credit, no history of bankruptcy) and be able to demonstrate that you have roughly 70% of the funding already raised. [10] X Research source
  • If you are denied a loan from the Small Business Administration or your local bank, then you could consider other lenders like OnDeck and Kabbage if you need cash quickly. These lenders are meant for short-term loans because their interest rates are very high. [11] X Research source
  • If you choose to take a loan from friends or family members, still put the repayment terms of this loan in writing. You do not want to risk losing relationships in the event that you cannot repay the loan in a timely manner.

Step 5 Define your Unique Selling Point.

  • You can also consider if you will specialize in a niche field, like restoring old cars, or providing environmentally friendly or "green" services to your customers. [12] X Research source
  • Defining your USP will help lay the foundation for your broader marketing plan once you open your store.

Expanding Your Business

Step 1 Consider going mobile.

  • Technicians must have a two-year degree and a year of formal experience working as an automotive technician (or mechanic).
  • You can become certified in a number of specializations, ranging from school bus repair, collision repair, trucking equipment, and more.

Jason Shackelford

  • You should only do this if you get to the point where your first branch runs smoothly on a daily basis. Make sure you have reliable and capable managers to help you. If you still have to run daily demands by yourself, then it might not be the best time to expand.

Expert Q&A

Jason Shackelford

You Might Also Like

Buy a Car Under a Business Name

  • ↑ https://www.inc.com/sageworks/why-business-is-booming-for-auto-repair-entrepreneurs.html
  • ↑ http://www.miamidade.gov/licenses/vehicle-repair.asp
  • ↑ http://www.state.nj.us/mvcbiz/BusinessServices/AutoBodyRepair.htm
  • ↑ http://www.bplans.com/auto_repair_shop_business_plan/financial_plan_fc.php
  • ↑ https://www.inc.com/kevin-daum/define-your-personal-core-values-5-steps.html
  • ↑ http://www.businessnewsdaily.com/6174-customer-loyalty-programs.html
  • ↑ http://www.careerealism.com/auto-repair-shop/
  • ↑ http://www.nerdwallet.com/blog/small-business/small-business-loans-auto-repair-shop/
  • ↑ http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/developing-your-usp-a-step-by-step-guide
  • ↑ http://www.entrepreneur.com/businessideas/mobile-mechanic
  • ↑ Jason Shackelford. Auto Technician. Expert Interview. 11 June 2019.
  • ↑ http://www.forbes.com/sites/joshsteimle/2013/07/12/how-i-opened-a-branch-office-of-my-business-in-hong-kong/

About This Article

Jason Shackelford

If you want to start your own car repair business, contact your local motor vehicle department to learn all of the requirements for opening and operating a shop in your state. Purchase insurance, hire your administrative staff and mechanics, and start spreading the word to get customers. You can design eye-catching flyers to put in public places like gyms, office parks, and college campuses, and you can also advertise on TV, radio, and social media. To learn how to grow your business by having your employees become certified, read on! Did this summary help you? Yes No

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Auto Repair Service Business Plan

Start your own auto repair service business plan

Quick and Dirty Auto Repair

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Between having a high level of commuting traffic, and an equally high level of tourism traffic on local highways, there is a constant significant demand for auto repair services and auto parts. Convenience is a must for most middle and upper-class consumers and travelers. Where can they go to meet their needs?

Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to its customers by offering convenience and rapid service. Additionally, QDAR is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock while keeping a balanced level of inventory to maximize inventory turnover. Finally, QDAR has strong vendor relationships with the most service conscious vendors who are capable of shipping major parts rapidly (on an overnight timeline in most cases).

The market of auto repair services and parts sales is very fragmented. The majority of auto shops usually offer either repair services or parts inventory. The niche where QDAR positions itself represents auto centers that offer both auto services and parts at one convenient location. Middle and upper class customers to whom QDAR will cater its services are less price sensitive as they value the convenience of quick turnaround (on any model/make of car) and high quality of services.

CompetitionWhy Us? Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to its customers by offering convenience and rapid service. Additionally, QDAR is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. Finally, QDAR has strong vendor relationships with the most service conscious vendors who are capable of shipping major parts rapidly (on an overnight timeline in most cases).

There are over 400 auto repair and auto parts competitors in the local area. Only a quarter of these competitors offer both auto repair services and auto parts inventories. Among these, only a few are major national chains. The remainder are small privately-owned establishments. QDAR will compete well by focusing on convenience and offering a high level of customer service. Additionally, its honest reputation will be a major factor in repeat business and building a large base of regular, loyal customers.

Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to its customers by offering convenience and rapid service. Additionally, QDAR is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. Finally, QDAR has strong vendor relationships with the most service conscious vendors who are capable of shipping major parts rapidly (on an overnight timeline in most cases).

Expectations

QDAR’s analysis is based on the averages of the first-year figures for total sales by units, and for operating expenses. These conservative assumptions make for a more accurate estimate of real risk.

Financial Highlights by Year

Financing needed.

Our investment is $250,000:

Jake Brakes $62,500

Blair Horn $62,500

Yugo Ford $62,500

Gaz Motor $62,500

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Between having a high level of commuting traffic, and an equally high level of tourism traffic on local highways, there is a constant significant demand for auto repair services and auto parts. Convenience is a must for most middle and upper-class consumers and travelers. Where can they go to meet their needs

Our Solution

Target market, market size & segments.

QDAR has a focus on meeting the demand of a regular local resident customer base, as well as towed vehicle drop-ins from local and freeway traffic traveling on nearby freeways. QDAR has established relationships with a few major local tow truck companies for referral business of stalled vehicles requiring a tow to an auto repair facility.

The company estimates that about 80% of revenues will come from the established local clientele and 20% from the local and freeway traffic tow-ins. The table below further estimates the total market potential of the type of services rendered by QDAR in the Portland metropolitan area.

4.1 Market Segmentation

QDAR focuses on the middle and upper-income markets. This market looks for high quality, rapid service with as much convenience as possible. Most individuals in this market segment are willing to pay an extra premium within the pricing of auto repair services to avoid the common inconveniences of having a vehicle tied up in a repair shop.

Local residents regular customer base QDAR wants to establish a significantly large regular customer base. This will establish a healthy, consistent revenue base to ensure the stability of the business.

Emergency towing local and freeway traffic Emergency towing of local and freeway traffic comprises approximately 20% of revenues. Convenience, regular referrals from tow truck companies, and high quality, rapid service are critical to capturing this segment of the market.

Current Alternatives

There are over 400 auto repair and auto parts competitors in the local area. Only a quarter of these competitors offer both auto repair services and auto parts inventories. Among these, only a few are major national chains. The remainder are small privately-owned establishments. QDAR will compete well by focusing on convenience and offering a high level of customer service. Additionally, its honest reputation will be a major factor in repeat business and building a large base of regular, loyal customers.

Primary competitors are engaged principally in the retail sale of automotive parts, tires and accessories, automotive maintenance and service and the installation of parts. Larger competitors have adopted the "supercenter" store model, a freestanding, "one-stop" shopping automotive warehouse that features state-of-the-art service bays. These "supercenters" carry thousands of stock-keeping units and serve the automotive aftermarket needs of the "do-it-yourself," the "do-it-for-me" (automotive service), tire and "buy-for-resale" customer sectors.

Large competitors’ stores typically carry the same basic product line, with variations based on the number and type of cars registered in the different markets. A full complement of inventory at a typical supercenter includes an average of approximately 25,000 items.

Automotive product lines usually include:

  • Suspension parts.
  • Ignition parts.
  • Exhaust systems.
  • Engines and engine parts.
  • Oil and air filters, belts, hoses, and air conditioning parts.
  • Wiper blades.
  • brake parts.
  • Chemicals, including oil, antifreeze, polishes, additives, cleansers and paints.
  • Mobile electronics, including sound systems, alarms, and remote vehicle starters.
  • Car accessories, including seat covers, floor mats, and exterior accessories.
  • Hand tools, including sockets, wrenches, ratchets, paint and body tools, jacks and lift equipment, automotive specialty tools and test gauges.
  • A selection of truck, van, and sport utility vehicle accessories.

Many competitors have adopted point-of-sale systems in their stores, which gathers sales and gross profit data by a stock-keeping unit from each store on a daily basis. This information is then used to help formulate pricing, marketing, and merchandising strategies. Electronic parts catalogs are available in many competitor stores along electronic commercial invoicing systems that offer commercial parts delivery.

Additionally, a number of competitors have electronic work order systems available amongst their various service centers. This type of system creates a service history for each vehicle, provides customers with a comprehensive sales document, and enables the service center to maintain a service customer database.

Our Advantages

QDAR’s competitive edge is the heavy focus on customer convenience by offering unlimited shuttle service, rapid turnaround on auto repair jobs, and a referral network of a few local major tow truck companies.

Keys to Success

Our keys to success will include:

  • Expedient and convenient auto repair services.
  • Growing and maintaining a referral network of local towing service companies.
  • A wide range of auto parts inventory that is (nearly) never out of stock.
  • Rapid order and delivery of major auto parts items.

Marketing & Sales

Marketing plan.

QDAR will focus on its target market, the middle and upper-class market, and establish a reputable image from that target market’s perspective, by offering convenience, expedient auto repair services, customer service excellence, and by working with local towing companies.

QDAR will focus its sales strategy on effectively reaching the target customer segment of upper and middle-class customers. For this purposes, the company will employ direct sales staff. At the same time, the company will further strengthen its relationships with the tow truck companies to capture auto repair needs of the local and highway traffic.

QDAR has the core competencies amongst its large crew to work on all makes and models of domestic and foreign vehicles. With ten service bays at each location and all employees focused on superior customer service, a quick turnaround is always the standard at QDAR. QDAR strives to be accurate and honest with customers in terms of quoting cost estimates and repair completion time estimates. QDAR employees focus on delivering what they promise. This focus on building strong customer relationships based on trust and integrity will be the catalyst in establishing a strong regular customer base.

QDAR utilizes the highest degree of technology in managing a full range of auto parts inventory. The goal is to never be out of a specific part while maximizing inventory turnover. Strong vendor relationships have been established with the most reputable vendors in terms of shipping time of major parts.

Milestones & Metrics

Milestones table, key metrics.

Our Key metrics are: 

  • Average gross margin
  • Average revenue per engagement
  • Repeat business
  • cost of inventory and training 
  • # of tweets and retweets which tell us which customers are saying what 
  • # of return customers 
  • # of business relationships 

Ownership & Structure

QDAR is incorporated in the state of Oregon. It is privately owned by Jake Braques, Blair Horne, Hyugo Ford and Gaz Môder. To attract additional financing, the owners may consider taking QDAR public several years down the road.

Management Team

QDAR has a strong management team that will allow them to execute on this exciting idea. QDAR has four partners, Jake Braques, Blair Horne, Hyugo Ford, and Gaz Môder. Jake has a background of sales, 12 years at the nation’s second largest Ford dealership. He will be overseeing the sales and marketing for the organization. Blair’s background is in management from Siemen’s automobile division where he was a Vice President overseeing a department of 565 people. Hyugo is also a product of the auto industry, specifically the auto repair and parts sales industry. Hyugo spent six years at NAPA Auto Parts and then seven years at Repair-It, Oregon’s largest independent auto repair facility. At both organizations Hyugo had multiple roles within the organization allowing him to bring to QDAR a broad skill set. Lastly, Gaz brings QDAR 10 years of finance and administration experience. Gaz was trained at GM and later in his career took a position at Delco Parts. The incredible breadth of skill sets and knowledge that the management team possesses will allow QDAR to accomplish their lofty sales goals.

QDAR is an exciting business opportunity that addresses the unmet need of having a full service auto repair facility that also has a complete retail parts center. These distinct but complimentary services will have benchmarked customer service, something that the industry is not known for having. QDAR will be led by a seasoned management team of four, all of whom have extensive industry experience.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Our key assumptions are: 

  • People need cars to get to their jobs on time and make money. 
  • Cars break down 
  • Not everyone has the ability to pay for new parts and expensive service. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

We will be buying $350K long term assets mainly shop equipment. The rest of the money will be spent on legal fees. 

Sources of Funds

Each of the founders will contribute a fourth of the initial investment of $250K. We are also taking on a long-term loan and some credit card debt.

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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car service workshop business plan

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Auto repair shops should be present anywhere; they fix cars that have broken down or repair any issues of a vehicle to avoid further problems and complications that may escalate that could result in accidents and mishaps. Auto mechanics are skilled people who are experts in handling and fixing vehicles parts and installing them safely into the vehicle. If you’re an auto mechanic and you want to open a business where you can repair troubled cars, one of the first things you need to do is create a business plan. A business plan will serve as your roadmap on which areas your business must follow to ensure you get to the right destination, and the destination is the success of your business. Read the article to know how to write an auto repair service business plan.

Auto Repair Service Business Plan

3+ auto repair service business plan, 1. auto repair service business plan, 2. tire and auto repair service business plan, 3. bike and auto repair service business plan, 4. auto repair service business plan example, what are auto repair services, how to make an auto repair services business plan, 1. executive summary, 2. company overview, 3. operations details, 4. staff and management details, 5. marketing plan, 6. financial plan, is owning an auto repair shop profitable, how much does it cost to open an auto repair shop.

auto repair service business plan

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An  auto repair shop, or also known  garage  or a  workshop  is an establishment where vehicles are repaired by auto mechanics and technicians. They offer various repair services for vehicles. Some common services they offer include:

  • Refilling oil
  • Changing oil filter
  • Replacing wiper blades
  • Replacing air filter
  • Scheduling car maintenance
  • Providing new tires
  • Replacing batteries
  • Fixing and maintaining brakes
  • Adding antifreeze accessories
  • Tuning up engine
  • Balancing and aligning wheels
  • And many more!

Start your business plan with a cover page where you put down your information such as the name of your auto repair shop, its address, your name as the owner, and the date when the plan is completed.

The next first section of the business plan is the  executive summary . This section provides an overview of each section of your business plan. Make sure this does not exceed more than one page. It should highlight your mission statement, its business structure, its scope of work, the services you offer, the requested amount of funding from investors, your total investment in the business, and your long-term goals for your business.

This section is where you describe your auto repair shop  company . Include details such as the location of the shop, its entity, details of your repair shop, the services you offer and its pricing, the history of your company, and the nature of your business. Include details of your target customers, the purpose why your business exists, and your advantage compared to your competition. Attach all the permits, certifications, and licenses you acquired that let you operate your business legally.

This section is where you comprehensively describe details of your fish farm, including construction costs, ease of operation, and productivity, the equipment, vehicles, tools, fixtures, furniture, and other inventory items that are required to run your business. Include other important details such as the topography and zoning details of your business location.

Don’t forget to include details of your data management and  risk management . Explain how you store and use your data without a threat of breaching confidential information and explain your procedures on how you identify risks in your business and how you address them to prevent unfortunate circumstances from happening.

This section is where you describe your organization details such as your staff and your management. List down the names of all your mechanics and include their professional background information such as employment experience, professional training, and education, certifications, or degrees held related to the auto repair services. Below the list, make a chart of your  organizational structure  where you describe each employee’s job position and to whom they report. Don’t forget to include information regarding your contractors (if you have one) who provide you with equipment or products that you will need for your business.

The marketing plan is where you describe how you’re going to advertise and promote your business to your customers. All you need to write is to describe your target market and the location of the business. Then describe your marketing strategies that relate to your target customers. Describe how your strategies can bring your target market to your shop and help you earn profit.

The last part of your business plan is your financial plan. This is where you include details regarding your finances and your financial projection for your business in the coming years. Here are the following details that you should include in your plan:

  • competitive advantage
  • sales forecasts and  financial assumptions
  • measures of success
  • financial worksheet to calculate the money you will ask from investors or lenders
  • breakeven analysis
  • bookkeeping
  • rational analysis
  • business financing
  • personal income tax return
  • business and personal income statement
  • cash flow projections
  • profit and loss statement

Yes, an auto repair shop is highly profitable since most car owners will need services from the repair shop to fix their cars. Annually, a repair shop can earn $100,000 o average.

The cost varies depending on the equipment, facilities, insurance, inventory, accounting , marketing, and administrative fees that you have. The approximate cost to open an auto repair shop is over $37,000.

After drafting your business plan, review and revise any errors or inaccurate information that you’ve spotted. Take note of how you write your business plan too. Make sure it sounds formal but it’s comprehensible and concise. If you’re head is swimming with too much information, leave your business plan for a day or two and come back to it and check if you need to add more information or if it needs more revision. To help you get started on making a business plan for your auto repair shop, download our free sample templates provided above!

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car service workshop business plan

Step-By-Step Marketing Plan For Automobile Service Shop

car service workshop business plan

Every business runs on marketing.

Star companies like Tesla may claim that they don’t waste money on marketing. But that’s false. Their no-to-marketing claim, in itself, is a well-planned marketing strategy and it’s working well for them.

That’s why,

Marketing is important!

Marketing is as essential as the backbone is to a human.

So is the same for an auto repair shop.

Because let’s be honest. If you run an auto repair or mechanic shop or detailing shop, you would know that you can’t just sit around and expect potential customers to automatically visit you for vehicle service.

You need to prepare multiple auto repair shop marketing strategies and develop a marketing ecosystem around your business.

But how exactly do you build a marketing ecosystem?

As an industry expert in this field, having marketed over 100+ service garages, we know exactly how to grow an auto repair business.

Now, let’s start this from the very beginning. Let’s assume you’ve newly started an auto repair shop business. How do we start with marketing? How should your thought process be?

There are many marketing ideas for the automotive industry as a whole, but you’ll need to go more specific to match the aftermarket service side of this industry.

We’ll share everything with you in a step-by-step manner.

Step 1) Start by Establishing a Solid Market Presence

You’ve successfully set up your garage. All the physical aspects like tools and equipment are ready. But how will people know that you exist?

So, the first step is to establish your market presence

  • First of all, list your garage on Google My Business (GMB).
  • List your garage on every local yellow page.
  • Put proper direction boards/signages near your workshop to let you people know your location.
  • Put professional and attractive sign/display boards on your workshop to attract and impress potential customers. Come up with auto repair advertising slogans for your business.
  • Create a beautiful website that showcases your brand voice and the services you offer. Make sure to add an online booking portal right on top of your website and adding a live chat option can do wonders for you.
  • Create a business page on Instagram and Facebook. Twitter can be optional because, for garages, the first two mentioned social media platforms tend to work the best.

Step 2) Research and Understand the Market thoroughl

Now that your online presence has been set, it’s time to understand the potential customers around your garage’s location.

  • Study the market and figure out the types of services and pricing that your competitors offer.
  • The target market for auto repair shops is vast, so, analyse the type of people who broadly live in and near your area.
  • Figure out which class of people would be the most suitable target audience for your garage (Middle class or Upper-class people or types of car and bike they own) and get additional insights on their behaviours, thought process, etc.

Step 3 ) Create Awareness in the Target Market to Generate Leads

Now that you have clearly defined your target audience, it’s time to shout loud and catch people’s attention. Just remember to target the right audience and don’t waste your time or efforts targeting everybody.

  • It’s time to properly advertise the selling points of your garage.
  • Get active on social media. Post-real-life pictures (infrastructure and employees, also you have to add) of vehicles undergoing services and talk about the services that you offer.
  • Now, based on the selling points, run ads(lead/awareness) on Facebook by targeting your defined audience with your workshop images or videos and service offerings. (We recommend Facebook ads because  brand reach is better on this platform)
  • Host events or even sponsor community events by which you get to mix and be a significant member of your community. Great awareness potential. (Due to Covid times, try digital platforms)
  • This might sound unpleasant but try talking to the neighbouring garages and enter an arrangement with them where, if required, you both could suggest customers to check the other shop.
  • Create flyers and banners and distribute them in your locality and nearby places as well. You can place banners on car windshields (target suitable cars).

Step 4) Create a well-defined sales process

If everything is done right, you should now be able to see some results. You’ll start to get inquiries and appointment leads on Facebook (through ads). But, you’ll need a clear cut sales process to ensure 100% conversion of these leads into your active regular customers

  • We recommend you have a dedicated person to handle all the leads.
  • Any leads generated from social media, ensure to contact them within 5 min. (before they lose interest and forget about you)
  • Use a CRM like Hubspot. This will be useful in tracking all the leads.
  • Most importantly, learn to develop your sales skill. Teach sales and proper greeting/ communication skills to your garage technicians.

Step 5) Give them an awesome experience to create an unforgettable first impression

  • Most of the time first impression is the last impression so give proper attention to first-time customers
  • Build a strong personal relationship from day1
  • It is not just taking of them but also take proper care of their vehicles
  • After a few days of the service check their satisfaction. Ask for service ratings and feedback through text mediums. Ensure to redirect them to give reviews on your Google My Business (GMB) listing.
  • One of the better ways would be to take their video testimonials
  • If in case you get a negative review, talk with them, understand their problem and fix it. Don’t ignore unhappy customers and address their problem sincerely and promptly
  • A genuine and new reviews build a strong reputation and attract new customers easily
  • Promote/post reviews and testimonials on your social media/website to capitalise on it

Step 6) Engage with your customers and retain them

This is yet another important step. Your goal should be to retain 90%+ of your new customers. For this, you’ll need to regularly engage with them. But how exactly do you do that?

  • It’s simple! Just use social media to engage your customers.
  • Post tips on vehicle maintenance.
  • Conduct Quiz and create polls on Instagram to engage and teach your customers about vehicle maintenance.
  • Create coupon and loyalty programs to acknowledge your loyal customers. This should help keep them hooked on your business for a lifetime.
  • Use Email, SMS and WhatsApp to engage with customers. These text mediums are a great marketing tool for auto repair shops. Remind customers of their next service visit, share invoices and other service information.
  • Sending promos and festive offers through them is a great way to engage.
  • Ask for referrals and reward them for that, creating an auto repair shop referral program is a great way to grow your business.

(Bonus) Try Vlogging in the side

The benefits are numerous. Vlog on topics like “How to jumpstart your car”, “5 things every car owner needs”, “ Why you should avoid potholes on the road”, “How often should you change your brake fluid”, etc. These will vastly benefit your customers and can also help establish you as a domain expert.

How to manage funds for marketing?

If you’re newly starting out your business, the funds for the marketing budget works differently. You’ll have to set money from your pocket and your budget would entirely differ based on your business’ level and the type of market you’re establishing yourself into.

For the professionals who’ve already started off with their business, the best suggestion here would be to allot 5-15% (rule of thumb) of your profits for the marketing budget.

Keep in mind, the 5-15% invested should give at least 40-45% (although it could vary from business to business) in return (ROI).

This data can be used as a base point to evaluate the quality of your marketing efforts.

While it’s difficult to narrow down and be certain that the increase in sales is solely due to the marketing efforts, there are various benchmarks that can be used to determine the certainty. Comment down below if you’d like to read more on ways to be certain that your marketing efforts are paying off.

With these strategies, your marketing plans are good to go. All you have to do is work on the implementation, take care of the budget and keep tabs on the returns.

Talk to our support team and we’d be more than happy to help you out with your auto service marketing adventure.

There’s a chat icon to the bottom right side of the screen. Don’t be shy. Ping us and we’d get back to you in less than 5 min.

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Small Business Trends

How to start a car service.

car service

The demand for personalized car services is growing with consumer preferences for convenience and comfort. Catering to a niche market with limousines and town cars has become lucrative. If you want to learn how to start a car service, here is what you need to know. 

The Car Service Industry Today

This industry incorporates everything from ride-sharing services to taxis, town cars, and limousines. Recent trends include:

  • Mobile applications and digital platforms that allow for easy booking, real-time tracking, and personal service options for a transportation business.
  • Customized services tailored to specific needs work well for a driving business.  
  • A growing awareness of safety standards and sanitization measures in the wake of the pandemic.

There’s money to be made in all areas, especially in the limousine/ town car segment, because owner-operators can command higher prices. There’s also the possibility of partnerships and contracts with event planners, airports, hotels, and other businesses.

car service workshop business plan

Initial Steps to Starting a Car Service Business

Starting a profitable town car service requires careful planning and strategic decision-making. Here are some initial steps to consider:

  • Specialized transportation services, such as airport shuttles, which cater to travelers needing transportation to and from airports.
  • Standard taxi services that offer general transportation needs for the public.
  • Luxury limousine services for high-end clients looking for premium travel experiences for events, business, or leisure.
  • A gig economy model, where drivers are classified as independent contractors. This model often involves lower overhead costs and greater flexibility but may come with regulatory and reliability challenges.
  • A traditional employment model, where you hire drivers as employees. This approach may offer more control over service quality and brand reputation. You might also consider leasing vehicles to your employees, which can be a way to manage fleet costs.
  • Licensing and Permits: Costs associated with obtaining the necessary legal permissions to operate in your chosen location, including city, county, or state licenses and possibly airport permits if you’re offering shuttle services.
  • Insurance: Securing comprehensive insurance coverage is vital for protecting your business, vehicles, drivers, and passengers. This includes liability insurance, collision insurance, and possibly additional policies depending on your service scope.
  • Employee Salaries: If you choose to employ your drivers, you’ll need to budget for their wages, benefits, and any other compensation.
  • Fuel: A significant ongoing expense, especially considering fluctuating fuel prices. Fuel efficiency should be a priority when selecting vehicles.
  • Vehicle Maintenance and Repairs: Regular maintenance is essential to keep your fleet in top condition and avoid costly repairs due to neglect.

By carefully considering each of these steps, you can lay a solid foundation for a successful town car service. Planning for these aspects in advance will help you navigate the complexities of the transportation industry and position your business for profitability and growth.

Identifying Your Niche and Conducting Market Research

Choosing a niche is essential to success. Proper market research pinpoints the most promising areas to set up your business.

You’ll avoid broader competition by nailing a niche down. Catering to specific customers will help to boost loyalty and customer satisfaction.

You can start by researching to find and expose current market gaps you could fill.

car service workshop business plan

Developing a Business Plan for Your Car Service

Here are a few ingredients for a solid business plan.

Market Analysis

Several key components that need to be involved include an industry overview and a definition of your target market. Remember an analysis of the competition.

Startup Costs

Remember to add the cost of leasing your purchasing vehicles to your business plan. Any fees associated with getting the correct permits and licenses should be included. Remember insurance for the autos and general liability policies.

Operating Costs

The costs associated with fueling up the fleet need to be included. Remember to add vehicle maintenance and repairs consisting of tire rotations and brake inspections.

Lenders will want you to add details like the salaries or wages paid to your drivers.

Financial Projections

The sales forecast for your driving business goes here. You must include other financial documents like balance sheet projections and a cash flow statement.

Legal Requirements and Commercial Driver’s License

The need for business licenses, compliance with regulations in the industry, and commercial driver’s licenses is vital for public safety, legal compliance and insurance requirements.

Meeting all these requirements ensures that your services meet high standards, the vehicles are safe, and the operators are qualified. You’ll need to focus on appropriate driver’s licenses as a staple.

Choosing the Right Vehicles for Your Driving Business

Selecting suitable vehicles for a town car service requires combining a total cost of ownership analysis with picking models with high-reliability ratings. Test drives will also help you get practical town cars. You should be looking for features like lumbar support and adjustable seating.

car service workshop business plan

Starting a Car Service: Step-by-Step

If you’re interested in starting your own car service, here’s a business startup checklist tailored to this industry.

Financing Your Transportation Business

Start-up costs can involve a business loan or other financing methods. The upfront investment requires buying commercial vehicles. Traditional bank loans have lower interest rates.

Small Business Administration loans offer reasonably good terms. Equipment financing is more accessible to qualify for than a conventional loan. Business lines of credit are flexible, and merchant cash advances have no fixed monthly payments.

Selecting a Business Location

Picking the right business location is essential. Research the regulatory environment when you set up a shop providing airport services. There will be rules to follow, and you should secure the correct permits and licenses.

Look for a location in an urban center where a garage or parking is accessible. There are usually strict regulations for this type of business in these areas, so you’ll need to comply with local laws. 

car service workshop business plan

Setting Up Business Operations

Make sure to invest in fuel-efficient vehicles like hybrid or electric models. Fleet management software optimizes routes and tracks fuel consumption. An online booking platform can be helpful, especially if it’s mobile-friendly.

Remember to leverage data analytics to get valuable information on popular routes, peak demand times and other essential metrics.

Diversifying Your Driving Service

Consider expanding your driving service business by adding a delivery service requiring smaller fuel-efficient food vehicles. Specialized town car operations can include tours for tourists and wedding and event transportation.

car service workshop business plan

Developing a Targeted Marketing Plan

A marketing strategy can include events that supply complimentary test rides in a town car.  Limousine companies can look for partnerships with high-end event planners. Hospitality businesses showcase your efforts.

Digital Marketing Strategies for a Driving Business

Enhance your visibility as a driving service in local town car search results with a listing on Google My Business. If you collect client email addresses by permission, you can send them regular updates. Don’t forget to use relevant keywords to get the most from an optimized website.

Launching Your Car Service

The final stages include setting service rates and acquiring a fleet of commercial vehicles. Make sure to research the hourly and flat rates your competitors charge for a driving business.

FAQs: How to Start a Car Service

Here are the answers to some FAQs about driving services.

Are limousine services profitable?

The profitability of limousine services depends on the fact that they cater to a niche market like corporate events, proms and weddings. In fact, limo services are among the top wedding business ideas. Therefore, location matters and places with a concentration of hotels, airports and office buildings are best.  Keep in mind the initial cost of buying these vehicles is large. These companies have the potential to be profitable, but they require planning.

How can a new driving service compete with established ones?

The new transportation business needs to leverage technology and identify unmet market needs.

What role does customer service play in the success of a car service?

When learning how to start a business , customer service training should be a top priority. Top-notch customer service boosts repeat business, enhances reputation and builds customer loyalty. Interaction with clients does all three.

Image: Envato Elements

How to Start a Used Car Dealership

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  • NEXUS Automotive Russia
  • NEXUS Automotive International
  • Conference "Market of automotive components in Russia: challenges, trends, prospects"
  • NEXUS Automotive Russia will participate at MIMS Automechanika Moscow 2018
  • Nexus Academy held a round table in Nizhny Novgorod
  • Outstanding debut for NEXUS at AUTOMECHANIKA FRANKFURT
  • NEXUS Automotive Russia at MIMS 2018
  • THE FIRST NEXUSAUTO TOUR HAS SET THE NEW STANDARD IN CLASSIC CAR PARTS BUSINESS
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  • NEXUS ADDS FURTHER WEIGHT TO ITS HEAVY DUTY FOCUS WITH APPOINTMENT OF SENIOR BUSINESS DEVELOPER
  • PARTNERSHIP WITH JD.COM UNDERLINES NEXUS’ FOCUS ON DIGITALISATION AND EMERGING MARKETS
  • N! Business Forum 2019
  • N!BF 2019 SEES 5th ANNIVERSARY CELEBRATIONS AND PLANS UNVEILED FOR ‘SHAPING THE FUTURE’
  • NEXUS JOINS THE WORLD ECONOMIC FORUM
  • New N! members
  • NEXUS Automotive Russia took part in the international exhibition MIMS 2019
  • Conference in Novosibirsk: "Warranty, return, trust - what auto parts are worth buying?"
  • New member Diesel Market
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  • NEXUS TO ENHANCE SUPPLIER RELATIONSHIPS WITH AN EXTENDED ‘THINK GLOBAL, ACT LOCAL’ APPROACH
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Auto-Alliance

  • Agidel Auto

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Auto-Alliance is one of the largest importer and supplier of automotive spare parts in Russia. The assortment of the company is developing in the areas of passenger and commercial cars, trucks, buses, special vehicle, as well as auto chemical goods, car accessories and tools.

Auto-Alliance is an integrated approach in business with its partners providing efficiency, flexibility and high quality of collaboration.

Head office in Lyubertsy, Moscow Region

  • 13 wholesale stores
  • 234 direct contracts with leading manufacturers
  • 2,500 employees
  • 11,000 customers 
  • Over 100,000 m2 total warehouse area
  • 190,000 assortment items in stock
  • Retail Distribution Network
  • Certified service station "KAMAZ"
  • NEXUS AUTOMOTIVE RUSSIA Dezhnev drive, 1, BC "Dezhnev Plaza", 9 floor, office 906 Moscow, 141 006 +7 (495) 960-70-27 [email protected]
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IMAGES

  1. Auto Repair Shop Business Plan Template

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  2. Auto Repair Service Business Plan Template in Google Docs, Pages, Word

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  3. 47 Nice Automobile workshop design and layout for Trend 2022

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  4. Car Service Center Business Plan I Car Workshop Business Plan I Multi

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  5. How to write a stellar business plan for an auto repair shop

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  6. Business Plan for Automotive Repair

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VIDEO

  1. Car Dealers Business idea

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  3. Finally SUPERCAR ki service ka time aagaya or ham aagye Bhopal ke best workshop VARIETY MOTORS😍

  4. CAR SERVICE CENTER LOOT. REAL LIFE CASE STUDY ON CAR WORKSHOP

  5. auto parts business/ #businessidea #startupideas #shorts #viral #ytshorts

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COMMENTS

  1. Auto Repair Shop Business Plan: Guide & Template (2024)

    In 2021, 162000 establishments had a combined annual revenue of $115 billion in the US auto repair industry. The growth has mainly come from the increasing number of cars on the road. Also, the growing mileage consumption has played a huge role. Opening up a car repair shop requires you to pay for construction costs, labor, and equipment.

  2. How to Write an Auto Repair Shop Business Plan + PDF| Bplans

    3. Marketing plan and competitive analysis. The marketing plan focuses on analyzing the auto repair shop market in your area, both in terms of potential customers' needs, and how other shops in the area are (or aren't) meeting those needs. Researching your market involves researching local demand for auto repair services.

  3. Auto Repair Shop Business Plan Example

    For F & R this includes Dave's Auto Repair, The Taller Mechanico, Kirkland Auto and Body, and Vancouver Auto. The advantages of these firms is that they can seek a low cost leadership strategy due to lower personnel costs. However, they have a much more fluid customer base and higher customer turnover.

  4. Auto Repair Business Plan Template [Updated 2024]

    Auto Repair Business Plan. Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their auto repair businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an auto repair ...

  5. Auto Repair Shop Business Plan [Sample Template]

    Statistics has it that the Auto Repair Shop industry in the united states of America, is worth $58bn, with an estimated growth rate of 1.4 percent. There are about 251,016 registered and licensed auto repair garages in the United States and they are responsible for employing about 530,978 people.

  6. Auto Repair Business Plan (2024)

    12/1/2022 - Begin build-out of the shop and purchase equipment and supplies. 12/15/2022 - Begin networking at industry events and implement the marketing plan. 1/15/2023 - Finalize contracts for auto repair technicians. 2/15/2023 - Tim's Timely Auto Repair officially opens for business.

  7. How to Write an Auto Repair Business Plan: Complete Guide

    An organisational chart example for an auto repair shop. 6. Financial Plan. The financial plan is perhaps, with the executive summary, the most important section of any business plan. Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you're looking to raise equity from ...

  8. Complete Guide on Auto Repair Shop Business Plan (2023)

    1. Profit and Loss: In this, you will show projected profit and loss for the forecast period. Below is an example from the business plan for an existing auto repair shop. you can use it to make your own a profit and loss sheet. 2.Cash flow projection: The next thing is the cash flow projection.

  9. The #1 Auto Repair Business Plan Template & Guidebook

    How to Write a Auto Repair Business Plan in 7 Steps: 1. Describe the Purpose of Your Auto Repair Business. The first step to writing your business plan is to describe the purpose of your auto repair business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  10. Auto Repair Shop Business Plan Template + Example

    1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

  11. Business plan template for an auto repair shop

    Modelled on a complete business plan of an auto repair shop in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management. Cast your eyes on this template to achieve a better understanding of what your bank and ...

  12. The 7-Step Business Plan to Grow Your Auto Repair Shop

    Access our ultimate ebooks and reports, get the best tips, insights and how-tos, view customer success stories and utilize free tools for your auto repair shop - all in one place!

  13. Auto Repair Business Plan Sample

    Step1: Write Auto Repair Shop Description. To start an auto repair shop, the first step is to make a detailed auto repair shop business plan. For that purpose, you can read any example auto repair shop business plan available on the web like this sample business plan for auto repair shop. Or you can hire a professional to make your auto repair ...

  14. What to Include in Your Automotive Repair Shop Business Plan

    This makes it a necessity to include customer retention strategies in your marketing mix. A great way to do this is to include these strategies, offered by BayIQ, in your auto repair shop business plan to make sure your customers keep coming back: Friends and family promotions. Special discounts for referrals. Service reminders.

  15. How to Start an Auto Repair Shop (Equipment and Premises)

    In Western countries, between $20,000 and $100,000 is the usual cost range for setting up a small shop to a larger operation with four lifts. You will need some cash for setting up the building lease, painting your floor, signwriting, etc., and buying or leasing equipment. You will already have heaps of enthusiasm, talent and skills to do the work.

  16. PDF Auto Repair Shop Business Plan Example

    BUSINESS PLAN [YEAR] Auto Repair Shop Add More Life to Your Car John Doe 10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 [email protected] https://upmetrics.co

  17. Car Service Center Business Plan [Sample Template]

    Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost - $30,000. Amount required to purchase the needed software applications to run our business - $3,500. Launching an official Website will cost - $500.

  18. How to Start a Car Repair Business: 13 Steps (with Pictures)

    1. Obtain a license to operate your business. States have different licensing requirements for auto repair business. Check your local motor vehicle department for information about the type of license that you will need to operate an auto repair shop in your state. To obtain a license in your state, you will need to:

  19. Automobile Repair Shops

    Automobile Workshop Business Plan. To start an automobile repair store, It is required to plan the business first. Some basic terms in business planning you need to follow are: Service Availability: The first thing that needs to be considered is the number of services that will be available in the shop. Setting up the theme of the car repair ...

  20. Auto Repair Service Business Plan Example

    Keys to Success. Our keys to success will include: Expedient and convenient auto repair services. Growing and maintaining a referral network of local towing service companies. A wide range of auto parts inventory that is (nearly) never out of stock. Rapid order and delivery of major auto parts items.

  21. FREE 3+ Auto Repair Service Business Plan Samples in PDF

    1. Executive Summary. Start your business plan with a cover page where you put down your information such as the name of your auto repair shop, its address, your name as the owner, and the date when the plan is completed. The next first section of the business plan is the executive summary. This section provides an overview of each section of ...

  22. Step-By-Step Marketing Plan For Automobile Service Shop

    There are many marketing ideas for the automotive industry as a whole, but you'll need to go more specific to match the aftermarket service side of this industry. We'll share everything with you in a step-by-step manner. Step 1) Start by Establishing a Solid Market Presence. You've successfully set up your garage.

  23. How to Start a Car Service

    Developing a Business Plan for Your Car Service. Here are a few ingredients for a solid business plan. Market Analysis. Several key components that need to be involved include an industry overview and a definition of your target market. Remember an analysis of the competition. Startup Costs

  24. Auto-Alliance

    Auto-Alliance is one of the largest importer and supplier of automotive spare parts in Russia. The assortment of the company is developing in the areas of passenger and commercial cars, trucks, buses, special vehicle, as well as auto chemical goods, car accessories and tools. Auto-Alliance is an integrated approach in business with its partners ...