business plan for health products

Healthcare Business Plan Template

Written by Dave Lavinsky

Healthcare Business Plan

You’ve come to the right place to create your Healthcare business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Healthcare companies.

Below is a template to help you create each section of your Healthcare business plan.

Executive Summary

Business overview.

Riverside Medical is a family medical clinic located in San Francisco, California. Our goal is to provide easy access to quality healthcare, especially for members of the community who have low to moderate incomes. Our clinic provides a wide range of general and preventative healthcare services, including check-ups, minor surgeries, and gynecology. Anyone of any age or group is welcome to visit our clinic to get the healthcare that they need.

Our medical practitioners and supporting staff are well-trained and have a passion for helping improve the health and well-being of our clients. We serve our patients not just with our knowledge and skills but also with our hearts. Our clinic was founded by Samantha Parker, who has been a licensed doctor for nearly 20 years. Her experience and compassion will guide us throughout our mission.

Product Offering

Riverside Medical will provide extensive general care for all ages, creating a complete healthcare solution. Some of the services included in our care include the following:

• Primary care: annual checkups, preventative screenings, health counseling, diagnosis and treatment of common conditions
• Gynecology: PAP tests, annual well-woman exam, and family planning
• Pediatrics: infant care, annual physicals, and immunizations
• Minor procedures: stitches, casts/splints, skin biopsies, cyst removals, and growth lacerations
• Health and wellness: weight loss strategies, nutrition guidance, hormone balance, and preventive and routine services

The costs will depend upon the materials used, the physician’s time, and the amount designated for each procedure. Medical bills will be billed either directly to the patient or to their insurance provider.

Customer Focus

Riverside Medical will primarily serve the community living and working within the San Francisco bay area. The city is diverse and growing and includes people of all ages, ethnicities, and backgrounds. Everyone is welcome to visit our clinic to receive the health care they need.

Management Team

Riverside Medical’s most valuable asset is the expertise and experience of its founder, Samantha Parker. Samantha has been a licensed family doctor for 20 years now. She spent the most recent portion of her career on medical mission trips, where she learned that many people are not privileged to have access to quality medical services. Samantha will be responsible for ensuring the general health of her patients and creating a viable and profitable business medical practice.

Riverside Medical will also employ nurses, expert medical staff, and administrative assistants that also have a passion for healthcare.

Success Factors

Riverside Medical will be able to achieve success by offering the following competitive advantages:

• Location: Riverside Medical’s location is near the center of town. It’s visible from the street with many people walking to and from work on a daily basis, giving them a direct look at our clinic, most of which are part of our target market.
• Patient-oriented service: Riverside Medical will have a staff that prioritizes the needs of the patients and educates them on the proper way how to take care of themselves.
• Management: Samantha Parker has a genuine passion for helping the community, and because of her previous experience, she is fully equipped and overqualified to open this practice. Her unique qualifications will serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Samantha Parker knows many of the local leaders, newspapers, and other influences. Furthermore, she will be able to draw from her ties to previous patients from her work at other clinics to establish a starting clientele.

Financial Highlights

Riverside Medical is seeking a total funding of $800,000 of debt capital to open its clinic. The capital will be used for funding capital expenditures and location build-out, acquiring basic medical supplies and equipment, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Clinic design/build: $100,000
• Medical supplies and equipment: $150,000
• Six months of overhead expenses (rent, salaries, utilities): $450,000
• Marketing: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Riverside Medical.

Company Overview

Who is riverside medical, riverside medical history.

Samantha Parker started the clinic with the goal of providing easy access to good quality health service, especially to those members of the community with low to moderate income. After years of planning, she finally started to build Riverside Medical in 2022. She gathered a group of professionals to fund the project and was able to incorporate and register Riverside Medical with their funding support.

Since its incorporation, Riverside Medical has achieved the following milestones:

• Found clinic space and signed Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Hired a contractor for the office build-out
• Determined equipment and fixture requirements
• Began recruiting key employees with previous healthcare experience
• Drafted marketing campaigns to promote the clinic

Riverside Medical Services

Industry analysis.

The global healthcare market is one of the largest and highest-valued industries in the world. According to Global Newswire, the global healthcare services market is currently valued at $7548.52 billion and is expected to reach $10414.36 billion in 2026. This growth is expected to continue for the foreseeable future.

The biggest drivers of industry growth throughout the next decade will be a continual increase in illnesses and diseases as well as a quickly aging population. With more people aging and needing daily/frequent care, hospitals and medical clinics are bound to be in even more demand than they already are.

One obstacle for the industry is the rising cost of care. Though this results in greater profits, more and more Americans cannot afford basic medical care. Therefore, they are opting out of procedures they believe are unnecessary or unimportant.

Despite the challenges of the next decade, the industry is still expected to see substantial growth and expansion.

Customer Analysis

Demographic profile of target market.

Riverside Medical will serve the residents of the San Francisco bay area as well as those who work in the area.

The population of the area experiences a large income gap between the highest earners and the lowest earners. Therefore, it is hard for middle and lower-class families to find quality care that is affordable. As a result, they are in need of the services that we offer and are looking for accessible medical care.

The precise demographics of San Francisco are as follows:

Customer Segmentation

Our clinic is a general family practice and will treat patients of all ages, incomes, physical abilities, races, and ethnicities. As such, there is no need to create marketing materials targeted at only one or two of these groups, but we can appeal to all with a similar message.

Competitive Analysis

Direct and indirect competitors.

Riverside Medical will face competition from other companies with similar business profiles. A description of each competitor company is below.

City Medical

Founded in 2008, City Medical is a membership-based, primary-care practice in the heart of the city. City Medical offers a wide range of primary care services for patients who subscribe to the practice for an annual fee. Patients enjoy personalized care, including office visits, as well as the diagnosis and treatment of common health problems. The patient membership fee covers the services listed below, and most care is received in-office. However, some additional services, such as lab testing and vaccinations, are billed separately. Furthermore, though the annual fee is convenient for some, it is too high for many families, so many are priced out of care at this facility.

Bay Doctors

Bay Doctors is a primary care practice that provides highly personalized medical care in the office or patients’ homes. Bay Doctors includes a team of dedicated healthcare professionals with dual residency in Emergency Medicine and Internal Medicine. The practice offers same-day/next-day appointments, telemedicine, office visits, and home visits. Some of the medical care services they provide are primary care, urgent care, emergency care, gynecology, pediatrics, and minor procedures.

Community Care

Established in 1949, Community Care is a non-profit regional healthcare provider serving the city and surrounding suburbs. This facility offers a wide variety of medical services, including 24-hour emergency care, telemedicine, primary care, and more. In addition to their medical care, they have a wide variety of fundraising activities to raise money to operate the hospital and help families cover the costs of their care.

Competitive Advantage

Riverside Medical enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The Riverside Medical brand will focus on the company’s unique value proposition:

• Client-focused healthcare services, where the company’s interests are aligned with the customer
• Service built on long-term relationships
• Big-hospital expertise in a small-clinic environment

Promotions Strategy

The promotions strategy for Riverside Medical is as follows:

Riverside Medical understands that the best promotion comes from satisfied customers. The company will encourage its patients to refer their friends and family by providing healthcare benefits for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Direct Mail

The company will use a direct mail campaign to promote its brand and draw clients, as well. The campaign will blanket specific neighborhoods with simple, effective mail advertisements that highlight the credentials and credibility of Riverside Medical.

Website/SEO

Riverside Medical will invest heavily in developing a professional website that displays all of the clinic’s services and procedures. The website will also provide information about each doctor and medical staff member. The clinic will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Riverside Medical will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Riverside Medical’s pricing will be lower than big hospitals. Over time, client testimonials will help to maintain our client base and attract new patients. Furthermore, we will be able to provide discounts and incentives for lower-income families by connecting with foundations and charities from people who are interested in helping.

Operations Plan

The following will be the operations plan for Riverside Medical.

Operation Functions:

• Samantha Parker is the founder of Riverside Medical and will operate as the sole doctor until she increases her patient list and hires more medical staff. As the clinic grows, she will operate as the CEO and take charge of all the operations and executive aspects of the business.
• Samantha is assisted by Elizabeth O’Reilly. Elizabeth has experience working as a receptionist at a fast-paced hospital and will act as the receptionist/administrative assistant for the clinic. She will be in charge of the administrative and marketing aspects of the business.
• Samantha is in the process of hiring doctors, nurses, and other medical staff to help with her growing patient list.

Milestones:

The following are a series of path steps that will lead to the vision of long-term success. Riverside Medical expects to achieve the following milestones in the following twelve months:

3/202X            Finalize lease agreement

5/202X            Design and build out Riverside Medical location

7/202X            Hire and train initial staff

9/202X            Kickoff of promotional campaign

11/202X          Reach break-even

1/202X            Reach 1000 patients

Financial Plan

Key revenue & costs.

Riverside Medical’s revenues will come primarily from medical services rendered. The clinic will either bill the patients directly or their insurance providers.

The major cost drivers for the clinic will include labor expenses, lease costs, equipment purchasing and upkeep, and ongoing marketing costs.

Funding Requirements and Use of Funds

Key assumptions.

Below are the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 1: 120
• Year 2: 150
• Year 3: 200
• Year 4: 275
• Year 5: 400
• Annual lease: $50,000

Financial Projections

Income statement, balance sheet, cash flow statement, healthcare business plan faqs, what is a healthcare business plan.

A healthcare business plan is a plan to start and/or grow your healthcare business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Healthcare business plan using our Healthcare Business Plan Template here .

What are the Main Types of Healthcare Businesses?

There are a number of different kinds of healthcare businesses , some examples include: Nursing care, Physical home health care, or Home health care aides:

How Do You Get Funding for Your Healthcare Business Plan?

Healthcare businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Healthcare Business?

Starting a healthcare business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Healthcare Business Plan - The first step in starting a business is to create a detailed healthcare business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your healthcare business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your healthcare business is in compliance with local laws.

3. Register Your Healthcare Business - Once you have chosen a legal structure, the next step is to register your healthcare business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your healthcare business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Healthcare Equipment & Supplies - In order to start your healthcare business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your healthcare business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Nonprofit Business Plan Template Non-Emergency Medical Transportation Business Plan Template Medical Practice Business Plan Template Home Health Care Business Plan Template

Healthcare Business Plan Template

Written by Dave Lavinsky

There are several types of Healthcare businesses, from family medicine practices to urgent care centers to home health care agencies. Regardless of the type of healthcare business you have, a business plan will keep you on track and help you grow your healthcare business in an organized way. In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk.

Download our Ultimate Business Plan Template here >

Below is the business plan outline you should use to create a business plan for your healthcare company. Also, here are links to several healthcare business plan templates:

• Assisted Living Business Plan
• Counseling Private Practice Business Plan Template
• Dental Business Plan
• Home Health Care Business Plan
• Medical Practice Business Plan Template
• Medical Spa Business Plan Template
• Non Medical Home Care Business Plan Template
• Nursing Home Business Plan Template
• Pharmacy Business Plan
• Urgent Care Business Plan

Finish Your Business Plan Today!

Healthcare business plan example outline, executive summary.

Although it serves as the introduction to your business plan, your executive summary should be written last. The first page helps financiers decide whether to read the full plan, so provide the most important information. Give a clear and concise description of your healthcare company. Provide a summary of your market analysis that proves the need for another healthcare business, and explain your company’s unique qualifications to meet that need.  

Company Analysis

Your company analysis explains your healthcare business as it exists right now. Describe the company’s founding, current stage of business, and legal structure. Highlight any past milestones, such as lining up clients or hiring healthcare providers with a proven track record. Elaborate on your unique qualifications, such as expertise in a currently underserved niche market.

Industry Analysis

The healthcare industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Do you specialize in pediatric healthcare? senior healthcare? emergency medicine? family medicine? Figure out where your healthcare company fits in, and then research the current trends and market projections that affect your niche. Create a detailed strategy for overcoming any obstacles that you uncover.  

Customer Analysis

Who will your healthcare company serve? Are they families? The elderly? What is important to them in a healthcare business? How do they select a healthcare provider? Narrow down their demographics as closely as you can, and then figure out what their unique needs are and how you can fulfill them.

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Competitive Analysis

Your direct competitors are those healthcare companies that fulfill the same needs for the same target market as yours. Your indirect competitors are healthcare businesses that target a different market, or other companies that fulfill a different need for your target market. Describe each of your direct competitors individually, and talk about the things that set your healthcare company apart. Categorize your indirect competitors as a group and talk about them as a whole.  

Marketing Plan

A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place. The Product section describes the healthcare you sell along with any other services you provide. Price will change according to the specifics of the property, but you can delineate your fees here. Promotion is your means of getting new business. Place is your physical office location, along with your web presence and the areas where you sell. Another category, Customer retention, refers to the ways you will build loyalty.

Operations Plan

Your operations plan explains your methods for meeting the goals you set forth. Everyday short-term processes include all of the daily tasks involved in servicing clients. Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of service.  

Management Team

The management team section highlights the backgrounds of the key members of your team. Focus on those aspects that prove your team’s ability to build and run a successful company. A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth.  

Financial Plan

Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write. Healthcare is a strong market, it usually not subject to economic turns. The financial plan requires you to detail your individual revenue streams by implementation timeline and relative importance, and disclose any sources of outside funding. You also need to summarize your past and future Income Statements, Cash Flow Statements, and Balance Sheets, based on key assumptions that must be both reasonable and verifiable based on an analysis of similar companies. You should also provide a solid exit strategy that shows your understanding of the market and your desire to capitalize on profitability.  

Your full financial projections should be attached in the appendix along with any other documents that support your claims, such as letters from key partners.

Healthcare Business Plan FAQs

What is the easiest way to complete my healthcare business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Healthcare Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of healthcare business you are operating and the status; for example, are you a startup, do you have a healthcare business that you would like to grow, or are you operating a chain of healthcare businesses?

Don’t you wish there was a faster, easier way to finish your Healthcare business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how our professional business plan writers can create your business plan for you.

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Did you find what you are looking for.

Whether you plan to start a professional medical practice or a veterinary clinic, you need a clear roadmap to drive it to success.

Need help writing a business plan for your healthcare business?

This library of healthcare and medical business plan examples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these sample health and medicine business plans, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

• Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
• Risk-free method : You are taking a reference from a real-life, let’s say, health coaching business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
• Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
• Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
• Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing an medical business plan template that best suits your business niche.

Choosing a Medical and Health Care Business Plan

This category itself has 30+ business plan templates for various healthcare businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be a rehabilitation providing nature therapy? Or a medical lab? Or planning on starting an urgent care center?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business name as a key term. Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

For instance, if you plan to start a medical practice that also provides urgent care services—you may need to make necessary adjustments in some of your business plan sections based on your service offerings.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable medical business plan template. Still haven’t found the perfect business plan example? Here’s the next step for you.

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How to Launch a Healthcare Startup: The Guide to Building Great Health-tech Products

How can you start a healthcare startup.

The journey of building a successful medical technology product begins with a viable idea. Happily, there exist countless opportunities for technology integrations in the healthcare, medical, and wellness industries…so many that it’s almost impossible to run short of potential innovations in this sector. 👨‍⚕️💻 

However, few health tech startups survive the early stages … 🚧

Let’s learn everything there is to know about starting your own healthcare business in the United States (or anywhere else across the globe): the steps necessary to start a healthcare startup, including health-tech technology, IT team, risks, potential project costs, and much more. 👇

Healthcare (and health-tech) is a market segment you cannot expect to take by storm. Unlike most sectors, starting a healthcare business requires you to traverse a rocky road of licensing and adherence to rigorous regulations while dealing with government institutions, pharma, and the medical professional community. 

🏥 Studying all the underlying rules, pitfalls, and requirements is a difficult yet crucial piece of homework for any entrepreneur who wants to start a healthcare company or launch a healthcare startup successfully. 

For example, HIPAA compliance is the minimum requirement for security and functionality in health-tech solutions and products in the United States.  

The good news is that a myriad of highly profitable market gaps are just waiting to be explored by ambitious healthcare technology startups. 🚀

Are you planning to start your own healthcare business or expand an existing one with additional health-tech projects or product development? In this article, we will guide you through the entire process of organizing and launching a medical technology startup while addressing all major success factors and risks.

Before we delve into how to start a healthcare company, take a moment to discover more about TATEEDA: 👇

Table of Contents

Why Do Many Healthcare Startups Fail?

Before we delve into starting a healthcare business, we should address another crucial question: How can a young medical technology project break into this conservative, strictly regulated industry? 

The demand for innovative healthcare startups is enormous. For example, the COVID-19 pandemic has led to a significant increase in the adoption and popularity of telemedicine solutions and telehealth options among patients, healthcare professionals, and healthcare insurers. Seventy percent of American adults are now willing to use telemedicine, and 76% of employers are ready to include telemedicine coverage in their insurance plans. In this regard, more and more healthcare startups offer telehealth services like medical second-opinion telemedicine platforms that work as a kind of healthcare expertise marketplaces where patients can find alternative or additional arguments for their health conditions.

Let’s identify the major reasons why healthcare startups usually fail…

⛔ Non-compliance with Industry Standards 

It takes serious preparation and legal consulting before you even start! Most healthcare startups fail early because their founders cannot manage to pass all rounds of industry bureaucracy, accreditation, licensing, testing, and regulatory compliance. However, startup managers who do their homework have greater odds of success.

Before you’re ready to start a healthcare startup, it’s important to remember that…

• Not all startups require the same set of permissions and legal precautions. 
• Some startup types can be introduced to the market faster than others, such as software-only projects (thanks to a shorter preparation cycle).
• Some projects require tedious legal procedures: for example, projects covered by FDA policies, including professional-grade clinical products. 

If you want to start a healthcare startup including innovative medical devices, you’ll need to comply with FDA regulations and ISO certification (which can be a costly and lengthy path).

Learn more: ➡️ Medical Device Software Design and Development . 

🙅‍♀️ Poor Connection with Potential Users and Medical Professionals

Many healthcare startups fail because they do not build solid relationships with potential users, sponsors, and stakeholders. Because of this, they cannot capture attention or obtain sufficient feedback to finalize and refine their products until usable status is attained.  

At least three major aspects that should be considered when creating a health tech business plan…

❓ Is it a professional-grade healthcare startup that requires clinical trials? If so, it’s necessary to contact and pitch your ideas to healthcare institutions and medical professionals to find qualified sponsorship according to the regulations of your legal jurisdiction. 

❓ Is it a consumer-grade healthcare startup? You will still need specific feedback from potential users (like patients or medical practitioners) to make sure you’re on the right track to creating your healthcare product as an efficient solution for real-life problems.

❓ Are you a representative of a healthcare company or institution? A direct relationship with (and specific feedback from) your staff and patients is a huge advantage that will help you launch your healthcare startup and support its continued success with fewer barriers and problems.

⚠️ Other Potential Medical Startup Problems Include…

• Technological complexity and tech skill barriers.
• Low usability: intricate interfaces, unbalanced functionality, and more. 
• Availability of better or/and cheaper alternatives. 
• Poor marketing, PR, and lack of communication. 
• Unreliable or disorganized technological partners. 

Slava Khristich

Healthtech cto.

Based in San Diego, Slava knows how to design an efficient software solution for healthcare, including IoT, Cloud, and embedded systems.

How Entrepreneurs Validate Healthcare Startup Ideas

With the exception of medical and fitness wearables (like IoT devices coupled with custom healthcare applications ), few high-tech products have gone viral with the ordinary public. A great number of healthcare startups have never even been released to their audience because their ideas were not understood or accepted by potential sponsors.    

Here, we offer several tips on how to estimate the potential viability and future success of your healthcare startup idea before you even start…  

✅ Does your healthcare startup belong to one of the most successful sectors? 

In 2023 and beyond, the most viable healthcare startup categories/ideas include…

• MRI and medical data analytics
• Telemedicine
• On-demand healthcare staffing platforms  
• Nutrition science
• Healthcare data visualization development
• Remote patient supervision
• Data mining in healthcare
• Mental health management
• Medical insurance applications
• Robotics in surgery
• Predictive life sciences.

If your healthcare startup belongs to one of these categories , you have higher odds of success thanks to increased interest on the part of investors in these sectors as well as upcoming medical technology trends. Learn more here: ➡️ Major Healthcare Technology Trends . 

✅ Do you set realistic financial expectations to back your ideas?

In the healthcare industry, with its strict regulations, bureaucracy, and long sales cycles, it’s imperative to maintain sufficient funding to survive the pre-release stage. 

🏗️ No matter how brilliant your startup idea may be, it’s necessary to maintain a solid, long-term strategy that includes a financial buffer to help you sustain your project team for at least 3-5 years before releasing your product or MVP to the market, investors, or clinical practice.

Learn more: ➡️ Healthcare Product Development: How to Build an MVP .

If you represent a mature company that has decided to launch a healthcare startup to expand its project portfolio, you are definitely in a better starting position than those who decided to start a healthcare business from scratch. Your financial conditions and background will allow you to grow and test your ideas with less risk.  

✅ Is your startup idea the fruit of your own deep industry experience?

If you have generated and shaped your startup ideas after years of experience in a specific healthcare market niche, you have higher odds of success in this venture. You definitely know how to make changes in the industry for the better, and you’re ready to convert your knowledge into an efficient solution ready to hit the market.  

✅ Have you discussed your healthcare startup ideas with medical professionals? 

Any healthcare startup idea should be examined and verified by active medical professionals and/or patients. Their feedback and suggestions will drive further startup development. If you have early access to user opinions, you will obtain one of the most valuable assets a healthcare startup can dream about. Make sure healthcare professionals are involved as early as possible.

So, if your healthcare startup idea is ⇒

• relevant to one of the most promising fields in healthcare
• accompanied by a sound health tech business plan
• based on your own deep expertise
• endorsed and verified by potential users…

…you can be reasonably certain you’re on the right track to success!  

Custom Healthcare Solutions

See how we can engineer healthcare software, validate your ideas, and manage project costs for you.

Important Things to Consider Before Launching a Healthcare Startup

Before you start your new project, it’s essential to identify all fundamentals and pay attention to thoughtful creation of a business plan for your healthcare startup. Let’s look at the major areas you should consider…

👓 Respect the Conservative Market & Regulatory Compliance

It’s no secret that the American healthcare market is one of the fastest-growing yet deeply conservative and rigidly regulated in existence. You should have an experienced legal advisor or powerful team of law consultants to help your healthcare startup pave a path through legal barriers and pitfalls.

One of the most crucial compliance frameworks for healthcare projects in the United States is HIPAA. At TATEEDA GLOBAL, we understand HIPAA compliance, and would be happy to help you develop a medical startup according to HIPAA requirements and rules. Learn more: How Custom Healthcare Software Is Developed for Secure HIPAA Compliance .    

🔄 Develop Interoperability of Health Data

When you start a healthcare business with a custom technological component such as a software system, it’s necessary to design it for compatibility with other medical systems, devices, data formats, and technologies. If you want to start a medical practice, you’ll definitely need to adopt a healthcare practice-management system with administrative (back-office) and front-office functionalities, like patient profiling, appointment scheduling, bookkeeping, and revenue analytics.

⚡ Our experienced health-tech engineers can define a specific interoperability configuration for your individualized project ⇒

There exist different standards of interoperability for healthcare systems, including…

• Fast Healthcare Interoperability Resources (FHIR)
• Electronic Data Interchange (EDI)
• Health Level Seven (HL7). 

Learn more: ➡️ HL7 Integration: How to Build Interoperability Interface for Your Healthcare Systems

🤝 Build a Friendly Network of Sponsors and Supporters 

A community as conservative as American medicine can be extremely reluctant to trust and welcome your young healthcare startup. As mentioned previously, it’s necessary to find healthcare providers that can build trusted relationships with you and sponsor your project until you are ready to release a viable product after going through all circles of development, accreditation, and testing. 

Potential healthcare startup sponsors include…

• private hospitals
• medical centers
• health-tech companies
• insurance companies
• charity organizations
• private practitioners.  

A solid and reliable health-tech business plan is a good foundation that will help you coordinate with potential sponsors. The three main startup qualities to be maintained throughout your healthcare business plan are…

🔹 Validity : relevant, verified business objectives  

🔹 Compliance : technical and legal preparedness

🔹 Safety : full protection of medical records and personal data. 

👔 Prepare for Lengthy Sales Cycles

Be ready for the fact that many months can pass between pitching your project to potential clients or sponsors and their readiness to move forward. 

⌚ Keep your morale high, and remember that closing a successful deal in the healthcare software development industry requires a long-term commitment.

⌚ Make sure your team understands the situation, requirements, and perspectives, and is ready to sustain them.

⌚ Consider hiring a professional representative who specializes in pitching healthcare startup ideas to potential clients/sponsors and investors on daily basis.  

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The leading American healthcare companies benefit from working with us.

Where and How to Hire a Team For a Medical Startup

If you want to launch a healthcare startup or company, you cannot achieve success without a professional team behind it: 

• Health-tech engineers 
• Healthcare software developers 
• QA engineers
• Business analysts
• …and many more. 

Each healthcare tech startup is unique, so it requires individualized team composition and a flexible staffing model to keep it going with minimum overhead. Let’s take a look at some options…

👩‍💼 Gather a core team 

Begin teaming up with key members and co-founders. Ideally, they must bring diversity in terms of qualities, capabilities, and experiences your startup can benefit from, including…

• Shared business vision and values. 
• Tech and engineering skills. 
• Deeper expertise in medical institution processes.
• Business administration, project management, and PR for startups.  

👨‍🔧 Hire an experienced CTO

A medical tech startup will be successful only if it is supervised and managed by an experienced engineer (CTO, or chief technical officer) who takes care of…

• All tech-related processes, like software architecture and development tasks.
• Dealing with third-party contractors and partners: tech specifications, communications, consulting, meetings, reporting, and more. 
• Delegation of project tasks to outsourced developers, testers, analysts, etc., as well as task execution and control.  

🧑‍💻 Outsource your software development

You can save a great deal of time and money by hiring third-party professionals and outsourcing your high-tech project tasks to them. There exist a number of technology experts who can undertake software development processes for you. You don’t have to invest a huge amount of resources into recruiting and organizing your own team, because…

• A dedicated team of developers, engineers, and software testers provided by a specialized vendor can offer you streamlined expertise along with a better hourly rate than a locally hired or in-house team, including HR overhead and other costs. 
• Professional outsourcers must have considerable experience. They must be able to offer appropriate skills, smooth professional processes, and flawless teamwork practices, including convenient collaboration tools so you don’t have to establish these practices from scratch.  
• You can easily scale your team up or down according to your current startup needs, without bureaucracy and the associated administrative difficulties.  

TATEEDA GLOBAL can provide you with a team of senior developers, project managers, UI designers, QA testers, and more on a flexible, convenient basis. 

You can delegate various project tasks to us, including mobile, web, IoT, and desktop application development in healthcare and biotech. 

All of our specialists are our own employees, not freelancers! If you want to discuss the details, please contact us today .    

How to Start a Healthcare Startup, Step by Step

The process of starting a new healthcare business venture is basically the same in the U.S. and all other countries, except for several legal nuances. Let’s check out the steps…

Step #1: Draw up a convincing business plan and budget

💼 Writing a health-tech business plan for a startup is a keystone task that requires considerable expertise and time. This document will be your guide throughout the startup process and will cover each and every aspect, including budget, technical components, marketing, operation, product design, and much more. 

Your health-tech business plan should have standalone sections that explain the following matters and strategies…

• Accumulation and release of your startup capital.
• Organization structure of team units and project departments.
• People responsible for the technical aspects of your healthcare product build-out.
• Medical data security and compliance: methods and strategy.
• Roadmap of product planning, design, development, testing, and MVP release.

Step #2: Gather your medical advisory board

👨‍💼👩‍💼 As they say, two heads are better than one . Working with advisors who possess rich, sophisticated experience in the healthcare and health-tech sectors is a crucial advantage that will allow you to shape and follow the right business strategy. 

Gathering an efficient advisory board is fundamental to putting the rest of your crew together, as these advisors will take part in choosing other team members and contractors, and will organize all internal operations and processes. 

Learn more: ➡️ Healthcare Payroll Software Development

Step #3: Work on HIPAA compliance and respect all other regulations 

HIPAA is a set of special regulations that must be obeyed throughout the process of medical software development and project management/organization. This regulatory framework involves three major components:

📃 The HIPAA Privacy Rule (2003)

📃 The HIPAA Security Rule

📃 HITECH Act (2009)

Basically, these regulations describe the way in which medical records and patient data should be securely treated, stored, managed, and more. If you launch a healthcare startup for the American or global health-tech market, HIPAA compliance is obligatory. Other jurisdictions can have additional or local regulations for healthcare software solutions. Contact us for more information!

Step #4: Develop your online presence

📱 Build a comprehensive website and social media pages to represent your startup objectives, ideas, value, advisory board members, contacts, and more. You can also add a donation button and crowdfunding options to improve your financial performance. 

You can also implement blockchain functionalities to distribute project tokens and accept crypto coins (make sure to learn and respect your local legislation accordingly.) Additionally, you can list your healthcare startup in specialized directories and catalogs while booking your presence at industrial conferences.     

Step #5: Hire your startup staff and arrange a payroll procedure

🧾 Your business plan must include the roles and responsibilities of all employees and team members involved at every stage of your startup development. This document should elaborate on the following essentials…

• payroll processes and pay schedules as defined by your national jurisdiction 
• methods and strategies for capital attraction and distribution 
• an incentive plan to keep your team members motivated
• the collaboration formats you choose to develop for your team
• …and everything else that helps you convince your potential sponsors and investors of your solid financial base while offering ways for them to join…   

Learn more: ➡️ Medical Staff Management Software Development

Technology Ideas that Can be Included in Your Future Healthcare Startup for Market Success

There is an ocean of opportunities for your healthcare startup. Meaningful use of certain technologies can help your solution stand out from the competition and become more noticeable to industrial magazines, startup hunters, and potential users.      

Some of the best tech to become a part of your potential innovative healthcare startups include…

🔹 Protected patient portals for authorized user access according to roles and permissions: patients, physicians, clinical representatives, and more. 

🔹 VR and AR for innovative functionalities or improved accessibility for alternatively-abled persons. 

🔹 Voice recognition and application command options.

🔹 Electronic prescription management apps with optical character recognition options . 

🔹 Profile management for different types of users. 

🔹 Diagnosis database for doctors and symptom-checkers or chatbots for patients. 

🔹 Remote patient monitoring and custom telemedicine solutions .

🔹 A social platform for patients and physicians to connect with each other. 

🔹 Protected video , chat, and other functionalities. 

🔹 Smart (AI-powered) virtual nurse software .  

🔹 Access to a repository of medical data and health documents.  

🔹 Useful content: lab tests, helpful tips, articles, and more.

🔹 Custom patient payment, billing, and claim-processing solutions . 

🔹 Custom cloud technology integrations .

🔹 Health-specialist scheduling and appointment notifications.

🔹 Custom medication reminder functionality and health-supervision log books & diaries.  

🔹 Online pharmacy features and pharma product research/comparison.  

🔹 Senior care digital tools and remote senior supervision tools. 

TATEEDA GLOBAL’s Experience in Building Healthcare Startups

We have assisted a number of young health-tech and biotech projects with…

• Integration of healthcare devices with custom software components 
• Embedded programming (electronic device programming)
• API integration of third-party modules 
• Complicated client-server architecture. 

One of the startups we worked with was Ventrilink. This medical IoT device development project involved an innovative, portable ECG-monitoring biosensor for remote patients. 

We assisted them in the establishment of a stable/optimized connection and interaction between the device and software components, such as the server portion and fast tablet-installed client application with real-time scalable ECG visualizations and many other interesting functions. ➡️ Learn more here .   

We helped the Ventrilink startup team build a healthcare technology platform, complete with a range of IoT and mobile technologies. We’re well-equipped to create a medical startup environment for you!

FAQ : Instructions on How to Start a Healthcare Business

What are the pros and cons of starting a healthcare startup.

The stakes are high in starting a health-tech business. If your healthcare solution is successful, you can earn a fortune, but it’s still a long way to go with a lot of potential pitfalls and a high risk of bankruptcy, too. TATEEDA GLOBAL cannot guarantee your marketing, legal, or strategic success, but we can guarantee the best possible quality of the technological products we produce along with full industrial compliance in terms of medical data security.  

How much money do you need for a healthcare startup?

It’s necessary to have a considerable financial base to start your health-tech business or projects. As we mentioned earlier, there are a variety of ways to attract initial startup capital as well as prolonged financial funding for longer periods of time. 

We can tell you that the average cost of healthcare startup product development (for a technical solution used in healthcare or biotech) is about $70,000-100,000+ depending on a wide range of factors. Contact us for more information!

What are some useful metrics for healthcare startups?

We do not provide marketing analytics or services, but we do know a thing or two about starting new businesses and projects. There can be….

• Annual Revenue per Account. This depends on what your healthcare startup is all about. Is it expected to deal with one (or a few) enterprise clients (e.g. medical organizations, clinics, hospitals, and others), or is it targeting an army of smaller contributors?
• Cost of Customer Acquisition . Once again, it depends on the size of the typical client you want to get (and the revenue they’re estimated to bring in, on average). For example, attracting one large customer can cost you $10,000 or more. 
• Customer Lifetime Value . How long do you want them to stay with you? If it’s a long-term sponsorship that includes continuous software maintenance, potential value can achieve tens or even several hundred thousand dollars in a time.   
• Customer Interest . How many potential customers contact you in a period of time, and how often? How can this number be improved?

How to start a healthcare company in the United States?

• Develop a detailed business plan with your future company’s mission, goals, target market, marketing strategy, financial projections, and timeframe for launching.
• Decide on a legal structure for your healthcare company: for example, a limited liability company (LLC), or corporation. The most popular legal structure among healthcare companies in the U.S. is the Limited Liability Company (LLC.) Boutique medical practitioners can opt for a sole proprietorship license. Consult with a lawyer or accountant to determine which structure is best for your business.
• Obtain any necessary licenses and certifications to operate a healthcare company in your state. You may need to register with state health agencies or obtain permits from regulatory bodies. A specific process of starting a healthcare business in your location must be discussed with a professional lawyer.
• Determine the size of the funds you will need to start and maintain your company. Develop a plan for secure funding . To start a healthcare business you may need to find investors, apply for bank loans, or consider crowdfunding options.
• Hire qualified staff, including healthcare professionals, administrative staff, and support personnel. If you want to know how to start a digital health company, consult with IT service staff providers to augment your team with health-tech developers and IT system engineers.
• Develop policies and procedures to ensure that your company is operating in compliance with all healthcare-related regulations and best practices. In the United States, starting a medical business is tightly associated with HIPAA compliance for startups.
• Develop a marketing strategy to promote your healthcare services to potential customers. Consider advertising, social media, and networking events to build your customer base.

What are the best future business ideas for healthcare?

Here are the top ten potential healthcare business ideas:

• Telehealth services : There exists a growing demand for digital health companies and startups that provide virtual medical consultations, remote patient monitoring, and other telemedicine services.
• Personalized medicine : Healthcare startups that specialize in individualized medical approaches can offer customized treatment plans and therapies matching an individual’s unique genetics and other very specific health details.
• Digital therapeutics : These include digital tools and apps that provide behavioral or cognitive interventions or assistance for patients to improve health outcomes or treat specific conditions.
• AI-powered diagnostics : Artificial Intelligence (AI) and machine learning (ML) capabilities can be integrated into diagnostic tools and device operating systems to help healthcare professionals make more accurate diagnoses and decisions.
• Wearable health technology : Companies that create wearable or adhesive devices or technologies help patients track and monitor vital signs and/or other health metrics to enable users better manage their health.
• Healthcare analytics : Companies that offer high-end solutions for healthcare data analytics help healthcare organizations improve operational efficiency, reduce costs, and enhance patient outcomes.
• Patient engagement platforms : These are health-tech platforms that encourage patients to take an active role in managing their health, such as via wellness tracking, education, and support practices.
• Health and wellness coaching : Companies that offer personalized coaching and advice to help their clients achieve their optimal health and wellness goals.
• Home healthcare services : This type of medical startup offers in-home healthcare services, including nursing, physical therapy, and other healthcare services, and helps patients receive individualized care in a more comfortable and convenient setting.
• Mental health services : This category of innovative healthcare startup companies provide virtual mental health counseling and other psychological care services to patients who may not have access to traditional in-person therapy.

If you want to jump at any of these healthcare business opportunities, please contact our IT engineers and health technology consultants for a (free) deeper consultation.

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Vlad Nazarov

Content Manager

TATEEDA builds custom software projects and provides IT staff augmentation.

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How to Write a Beauty Products Business Plan

Updated: 22 March, 2022

As a founder of a beauty brand start-up, you’ll need a clear vision, a well-written beauty products business plan and to have put some skin in the game in terms of hard work, time and funds. But how do you go about getting started on that all-important business plan and what should it contain?

In this blog post, we summarise the 10 key steps new beauty entrepreneurs need to work through to write a business plan for a cosmetics company. This is essential reading for anyone wondering how to start a beauty business from home as it makes you aware of just what you will need to think through and start planning for.

Running a cosmetic business requires you to be very organised. You will need a strong business plan that leads you through all of the main components of your cosmetic business. The relief is that your business plan does not need to be the size of a thesis. In fact, the more concise it is the better as you will be able to tackle it and feel like referring to it in the future.

View this post on Instagram A post shared by Formula Botanica (@formulabotanica)

Our step-by-step video guide below is based on the business planning exercises we provide as part of our Diploma in Beauty Brand Business Management . The Diploma is an extensive, six-module course that takes you on an intensive journey from would-be entrepreneur to empowered founder armed with a structured business plan. Pre-enrol to find out more about this diploma and our other courses.

10-Step Guide to Your Beauty Products Business Plan

Step 1: why your beauty business needs a plan.

The first step is to set yourself a challenge: ask yourself why you are writing a business plan in the first place. There is no point in going through the motions of writing a beauty product business plan. You need to buy into the very concept of business planning.

We know that the thought of writing a business plan can seem daunting. However, your business plan is a necessary and very important strategic document as it focuses your energy, time and resources on a clear end game; not only that of launching a successful beauty business, but also of ensuring it has the potential to thrive longer term.

Your business plan isn’t just to show potential investors and otherwise hide away in a filing cabinet. It is a tool to refer to every time you are faced with important decisions. Your plan guides your decision-making and makes the everyday of running your beauty business simpler and smoother.

It will take time to write your business plan as it summarises the hard work you need to do beforehand in discovering your vision, working out your ‘why’ and what your brand stands for, what you’ll be selling, where you’ll be selling, who your competitors are and what your market gap is, and how you’ll fund your business. It also entails drafting a full financial plan, based on things like sales’ forecasts.

With this mindset challenge out of the way, let’s cover the key areas of your plan in the next steps.

Step 2: Your beauty brand mission and vision

We’ve seen many start-up beauty entrepreneurs rush into designing their branding before they have even worked out why they are in business. Before branding, come your vision and mission. Often confused and easily ignored, these two statements are the guiding lights of your business.

First, let’s define them. Your vision is about your bigger dreams. It isn’t simply that you want to make organic formulations to sell to anyone. Your vision statement sets out how you want to make a difference with your beauty brand. At Formula Botanica, our vision, in brief, is to make natural formulation as commonplace as cookery.

Your brand mission statement says how you intend to achieve that vision. At Formula Botanica, our mission is to ‘teach the world to formulate’. As you can see from our example, the mission is practical and active and states how we accomplish our vision – through teaching and our online courses.

When you write your brand vision and mission statements, you’re not writing boring, bland, catch-all statements. Coming up with why your beauty brand exists and how it serves your customers is not a quick back-of-the-envelope exercise either. It may take you weeks to define your vision and mission, but this is time well spent as these statements are the heart of your beauty business. Don’t move on to the next steps until you have total clarity on them.

Step 3: Your niche and customers

It’s all well and good having your vision and mission, but if you don’t know your niche in the beauty market nor much about whom you are selling to, then you might not have a business at all. We’re sure you’ve heard this advice a hundred times, but you need to know exactly who you’re going to be selling to. You need to understand who this type of person is, how they live and how they shop.

Once you know who your target customer is, all of a sudden everything clicks into place and becomes easier in terms of selling. You know which marketing messages work best for your customer, you know what they’re looking for and you know how to sell to them. When starting your beauty products business, you need to have a niche and that niche cannot be ‘organic’ or ‘natural’. There are so many untapped niches in the beauty industry, for instance, skincare for women in their fifties, skincare for certain types of athletes (swimmers, runners, etc.), and skincare for teenage boys.

Jot down bullet points about your ideal customer; include where they live, what other brands they buy, how they holiday, what their key skincare issues are and so on. Be brief but on point. Home in on a single person – often called your brand ‘avatar’. It might sound tedious to do, but once you have that person clearly in your mind, everything in your business will work to meeting their needs. Just ensure that you really do have a niche that exists.

We reported on some trends from In-Cosmetics Global , in Paris (April 2019). We’re not suggesting you need to keep up with the latest fad in the beauty industry, but do your market research thoroughly so you can decide where to position your brand and products.

Step 4: Your beauty products

Your business plan needs to detail your initial product(s) and explain what their sales’ proposition is and how they meet your target customers’ needs. This sounds simple to do, but believe us when we say we have seen new beauty entrepreneurs incur huge expenses as they change their direction and minds on products just after launching. Bringing new products on board can often be a way of diverting yourself from the hard task of marketing and sales.

When you learn to formulate natural skincare, you create a diversity of products without much thought about how they fit together as a range or as a beauty routine for customers. When you think like a business, you need to understand very clearly what you are selling and what proposition your products offer your target customers.

It is possible to launch with a single product, and there are well-known examples of beauty brands with only a ‘hero’ product to their name. If you are creating a range, work out how the products complement each other. Also, given issues of sustainable consumption, think about how a single product can demonstrate a unique selling proposition by multi-tasking.

Your range has financial implications so you need to decide how many products to launch with and which create a minimal viable range that makes sense for your budget and for your customers’ needs. Above all, your cosmetics’ range will need to demonstrate it has a place in the market and how it improves your customers’ lives.

Step 5: Your competitors

Yes, your competitors most certainly have a place in your skincare business plan. You, as the founder, bring your individual perspectives and experiences to your brand, so in one sense you have uniqueness built into the foundations of your beauty business. That said, you need to keep a close eye on the movers and shakers in your niche and in particular at your product range’s price point. Knowing your competitors keeps you on your toes and is information any investor will ask for, up front and early on.

It can be frustrating at times to research your competitors as their websites might be PR speak and not give much away. Look for interviews with the founders and follow them on all their social media to glean more. Competitor research can help you identify areas where your brand can thrive and can show you more effective ways to grow customer loyalty – and build your business. See what they are doing so that you know what’s working for them and what isn’t. Write a list of their strengths and weaknesses to see how you can do better. You also need to know where to position yourself in comparison to your competitors.

Don’t obsess about your competitors, but check in on what they are up to every few months. Your aim is not to copy them, but to control your beauty products’ conversation. Again, if you have clarity on the earlier steps – mission, vision, niche and customer – then you are on solid ground. It is just good business sense to know what is going on in the market.

Step 6: Your manufacturing strategy

Your manufacturing strategy is a large part of your business strategy. You need to decide whether you will be producing your beauty products yourself in your own (home) lab – according to Good Manufacturing Practice (GMP) , using a contract manufacturer or opting for private label products. You need to define also which route suits you at launch and mention any plans to switch model later on.

Each model has its pros and cons depending on your mission and vision, as well as implications for important aspects of your business such as distribution, logistics, financing, and contractual obligations to retailers who stock your brand. How many units of products do you envisage creating a year? Which model suits your entrepreneurial ambitions and lifestyle? As you can see, your business model and manufacturing model go hand in hand. Having an end goal in sight is critical to shaping your overall business plan, the amount of capital you need to raise and the way you conduct your day-to-day operations.

There is no right or wrong choice here, but ensure you know the implications of whichever route your opt for. It might sound perfect making your own products at home in small artisanal batches, but we do know of beauty entrepreneurs who find their business sky rockets faster than they imagined. They then play catch up trying to find and fund outsourced manufacturing so they don’t let retail stockists down. This is a critical area of your business plan and needs you to consider your vision and ethos, as well as think about your own time, hiring staff, and your overall financial situation.

Step 7: Your retail strategy

We’ve seen many indie beauty entrepreneurs think they can sell direct to consumer from their website alone. To do this successfully, you need to invest in becoming a proficient digital marketer – or outsource the role. It can be tempting at the outset to want to sell directly from your own website because your keep all the profit yourself. However, although you receive lower profit margins by having your products stocked in stores and e-stores, retailers can help get your products sold and your brand known as they have a ready customer market; whereas you are unknown and have to build awareness of your brand from scratch.

The work you have done so far in defining your niche, customers, competitors and product range should indicate which retailers suit your brand best. Will your brand fit into the mass, so-called ‘masstige’, premium or luxury retail categories? And which retailers do you hope will stock your brand? What are their likely margins and what implications does this have for your manufacturing model and financial forecasts? Will you also work with distributors in certain markets, especially overseas, and again, how do their margins affect your bottom line?

You must address all these questions and more in your beauty business plan . It is no good working out how and where to sell once your products are all stacked in boxes in your living room or at a warehouse!

Step 8: Your funding

We might have left finances to last, but finding the money to fund your business is an issue that dominates your entire business plan. As you’ve seen, each previous step has financial implications. As we mentioned in our post on how to start a cosmetic business from home , you won’t be able to run a successful beauty brand without having a firm grip on finances. Having sound plans for raising finance at various junctures in your business is sound business practice.

Your business plan needs to cover the different types of funding options available to you now and in the future, whether ‘love money’ loaned from friends and family, bank loans or other sources such as crowdfunding. it needs to look at short-term and long-term sources of finance. You need to understand and pre-empt what your potential investors will ask you about financing and demonstrate in your business plan that you and your business are worth investing in.

Step 9: Your financial forecast

If you are reading this, it is likely you are thinking of starting an indie beauty business. As business plans are best written in the first year of your beauty business, you may well be pre-revenue when you draft it – or need it when pitching to investors. You may not have sales yet, but you can still show some key figures on the size of your market and your brand’s potential.

To introduce your financial forecast, you should include a timeline showing your milestones, such as when you started, your key achievements, any brand or packaging development, what stage you are at now, i.e. do you have a product in creation and how much have you invested or fund-raised so far? If you are already selling, then you can show how much investment has gone into the company already, what returns and sales you have and what your financial projections are.

There will be a need for you to factor in expenses you hadn’t thought of. One such ‘hidden’ expense we see many beauty entrepreneurs fail to predict is the need to cover retailers’ promotions. Stores generally expect you to contribute to their promotions of your products. Cashflow is everything in a business, even one selling successfully. You may face shortfalls of cash while waiting for retailers to pay you. That time lag means your day-to-day business can grind to a halt if your cash is tied up in stock and you have nothing to cover buying in more raw materials to keep production going or to cover promotions or seasonal campaigns.

As you can see, financial forecasting is about your day-to-day business, and this alone is one reason you need to revisit your business plan frequently. You need to keep an eye on your profit and loss sheets and map the trends monthly. Learn as much as you can yourself about financial forecasting and measuring your business’ financial health. Having an accountant or financial expert assist with this information can help you be better prepared both day to day and when talking about your finances to potential investors.

10: What to do with your plan now

Congratulate yourself. You have made it through the first draft of your business plan – or roadmap. But, now comes perhaps the hardest step of all; that of doing something useful with your business plan, as opposed to archiving it in some filing cabinet. This is a plan to revisit and adjust, and to assess your business’ health and performance against. It is not a document to present to banks and potential investors at the start of your business journey and then forget all about.

So, what exactly do you need to look at it for, and how often? Let’s take just a few examples of areas you will need to review.

First, you need to revisit your financial forecast monthly. See how your budgeting is measuring up against actual sales and expenses. Are things on track? Either way, yes or no, you will have a benchmark against which to measure your current business health. This information will guide you as you go forward.

Then, revisit your competitors and the overall market situation. How have things changed and how might this affect your product range, pricing or development? Be aware that you need time to get established in your market. Knee-jerk reactions can be costly. But use your plan to monitor things.

Examples of areas to review annually are your mission, vision and niche. Was your research when drafting the plan accurate? Have you proved the concept of your brand and product range? Access to a mastermind group of like-minded business founders, even in different sectors, or a mentor can help you work through any changes you think are necessary to your core statements. Again, think these through basing decisions on financials too.

Pre-enrol in a Formula Botanica course and learn how to start a cosmetic business

We hope our points have given you the outline of what you need in to think through in starting a beauty business. If you have a mission to create a beauty brand that’s bigger than yourself – a skincare brand, haircare line or makeup range that changes people lives – we can help you learn how to formulate your own products and all about bringing a brand to market.

Pre-enrol now in our Diploma in Beauty Brand Business Management – the ultimate online training programme in starting or growing your indie beauty brand. We like to refer to it as a Beauty Brand MBA. It is a combination of award-winning teaching materials and a web summit with 30+ influential speakers drawn from the best in the beauty and business community.

Or why not pre-enrol on one of our formulation diplomas and courses in skincare, haircare and cosmetic science to change your life through natural formulation? All our courses are fun and empowering and can be career changing.

Your start-up costs with a beauty business vary according to where you set your sights and relate very much to your personal goals and circumstances and not only to current funds and cash flow. The ballpark figure you find is around US $20,000 or similar in Euros. If you wish to outsource, initial start-up costs are high as most contract manufacturers require large minimum order quantities. Similarly, your branding and packaging also rack up costs especially if you are aiming at the more luxury end of the market. Writing a business plan to help you think through all the variables can give you a clearer idea of your beauty business start up costs and help you plan finances as your business grows. You can start on a small budget by making product at home to sell at local markets. Work out your personal goals and lifestyle needs first to have an idea of what costs you will face.

Indie beauty is flourishing and ever more skincare entrepreneurs find a niche and enter the market. But, finding a niche that resonates with customers is key to defining what type of beauty business to launch. Being clean, green, natural or even organic is not enough these days to necessarily differentiate your potential beauty business. Think carefully about how your beauty products will resolve the issues and fulfill the needs of a clear segment of consumers. Do not be all things all to people. By researching for and writing a beauty brand business plan, you will shape your ideas and define a viable product offer, customer base and route to market.

Join us at Formula Botanica, where tens of thousands of students and followers take our free and paid online courses to learn how to formulate organic skincare and haircare for themselves or to sell and also how to set up a beauty brand and business.

Leave us a comment

Liz is Formula Botanica’s Content Coordinator and joined our team in August 2020. Liz worked as a professional blogger, journalist and site developer for many years and was also part of the Formula Botanica student community. Read more about the Formula Botanica Team .

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Herbal Medicine Products Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Medical and Healthcare

Are you about starting a herbal medicine company? If YES, here is a complete sample herbal medicine products business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a herbal medicine business. We also took it further by analyzing and drafting a sample herbal medicine products marketing plan template backed up by actionable guerrilla marketing ideas for herbal medicine companies. So let’s proceed to the business planning section.

If you are interested in leveraging on the existing love for herbal products, then you should consider starting an herbal medicine production company. The fact that people are interested in taking less chemical or non-chemical medications made from plants makes this type of business a viable and profitable one.

Herbal medicine is one commodity that is useful in all parts of the world and of course those that are in the business of producing herbal medicines and related supplements, are known to generate sales repeatedly if the business is properly managed.

Again, economic downturn hardly affects the consumption of herbal medicine and teas because it is a healthy substitute for chemical based medications.

If you want to start this business, then you should conduct your market research and feasibility studies. You also need to write a good business plan that would help you raise your seed capital, set up the business, sort out tax and market your products.

The truth is that it is one thing to have a fantastic idea cum business plan, but another thing for the business plan to translate to profits, which is why it is important to assemble a team of experts to work with if you want to be successful with your herbal medicine business. Below is a sample herbal medicine products business plan template that will help you successfully write yours.

A Sample Herbal Medicine Products Business Plan Template

1. industry overview.

Companies in the herbal medicine industry are known to blend and package plant infusions made from leaf, root, fruit or flower that comes from a plant other than the tea plant. They also produce herbal and nutritional supplements. Please note that this industry does not include iced and ready-to-drink herbal teas.

If you are a close observer of happenings in the Herbal Medicine and Tea Production industry, you will agree that the industry has contracted over the past five years. Despite positive consumer trends, including a rise in health consciousness, the industry faltered at the start of the period due to decline in general tea consumption.

Nonetheless, rising awareness surrounding the health benefits of herbal tea and the improving economy have bolstered demand for the industry in the latter half of the period.

Consistent demand from the aging population is partly attributable to intense marketing on the part of industry operators in an effort to boost awareness about the health benefits of herbal teas. The industry is expected to grow over the next five years. Continuing health trends and the aging population will boost domestic demand.

Statistics has it that in the world, there are about 227 licensed and registered herbal medicine and tea production companies directly responsible for employing about 1,018 employees.

The industry rakes in a whooping sum of $595 billion annually with an annual growth rate projected at -2.3 percent between 2012 and 2017. It is important to state that Bigelow, Hain Celestial Group and Unilever are the establishments with the lion shares of the market in this industry.

A recent reports published by IBISWorld shows that the Herbal Medicine and Tea Production industry has a medium to high level of market share concentration. In 2017, the top four companies in the industry are expected to generate 70.7 percent of the industry’s revenue.

Furthermore, the top two companies in the industry, Unilever Group and Hain Celestial Group Inc., account for 50.8 percent of the industry’s revenue.

Market share concentration has declined slightly over the past five years as smaller players have entered the industry. In 2017, IBISWorld estimates there will be 225 producers operating in this industry. The product lines of the major brands, such as Lipton and Celestial Seasonings, typically comprise high-volume branded products.

Lastly, if you are looking towards leveraging on the shift in medications and treatments to generate huge income, then one of your best bet is to start a herbal medicine and tea production company.

One thing is certain about starting your herbal medicine and tea production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your products because there are consumers out there who are ready to buy from you.

2. Executive Summary

Nature© Herbal Medicine Production, Inc. is a licensed herbal medicine and tea production company that will engage in the production of varieties of herbal medicine and tea and it will be based in Altoona – Pennsylvania.

Because of our corporate business goal of becoming one of the top 3 herbal medicine production companies in the united states of America, we are willing to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard herbal company.

Our facility will be customized to fit into the kind of ideas we have of how a first class herbal company should look like and we have been able to secure permits from all relevant departments in Pennsylvania.

Nature© Herbal Medicine Production, Inc. is set to redefine how herbal medicine and tea production business should be run, not just in Altoona – Pennsylvania, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff and also liaising with stakeholder in the industry to contribute our quotas in the way equipment should be designed to meet the ever changing demands of the industry.

The demand for herbal medicine and tea is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available markets around the cities where we intend retailing our products. Our strongest selling point at Nature© Herbal Medicine Production, Inc. is the unique taste of our products. There is hardly any customer that will make use of our products who would not want to come back and make more purchase.

Nature© Herbal Medicine Production, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Nature© Herbal Medicine Production, Inc. is a family business that is owned and managed by Alison Wester and his immediate family member.

Alison Wester is going to be the Chief Executive Officer of the business, he has a first Degree in Pharmacy and an MBA from Harvard Business School. He has over 12 years’ experience working as a pharmacist and medical researcher in one of the leading pharmaceutical production companies in the United States of America.

3. Our Products and Services

At Nature© Herbal Medicine Production, Inc. we will engage in the following activities in order to maximize profits for the business;

• Importing herbs
• Blending herbs
• Packaging herbal teas and medicinal teas such as Rooibos tea, Mate tea, Chamomile tea, Senna tea, Ginger tea and other herbal teas

4. Our Mission and Vision Statement

• To be amongst the top 3 leading herbal medicine and tea production companies in the United States of America before our 10 th anniversary.
• To build an herbal medicine and tea production company whose products will cure the sicknesses it is been used for and to ensure that our brand becomes a household name all across the United States of America.

Our Business Structure

As part of our plan to build a top flight herbal medicine and tea production business in Altoona – Pennsylvania, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more depending how fast we meet our set target.

The picture of the kind of herbal medicine and tea production business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands in the industry as long as they are willing to work with us.

Below is the business structure that we will build Nature© Herbal Medicine Production, Inc.;

• Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Accountants / Cashiers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, appraising job results and developing incentives
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the herbal medicine and tea production plant
• Part of the team that determines the quantity and flavors of herbal medicine and tea that are to be produced
• Maps out strategies that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of plant workers
• Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of herbs and other raw material used in the production of herbal medicine and tea
• Responsible for the purchase of raw materials and packaging materials (bottles, and plastics et al)
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manages external research and coordinates all the internal sources of information to retain the organizations’ best customers and attract new ones
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides management with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Production Workers/Machine Operators:

• Responsible for blending and packaging herbal medicine and teas
• Handles labeling of bottled herbal products
• Responsible for mixing, pressing and encapsulating raw herbs ingredients into pill or tablet form.
• Operates herbal medicine and tea production machines
• Assists in packaging and loading bottled herbal medicine and teas into distribution trucks
• Any other duty as assigned by the plant manager.

Distribution Truck Drivers

• Assists in loading and unloading bottled herbal medicine and teas
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Local-delivery drivers may be required to sell products to stores on their route, obtain signatures from recipients and collect cash.
• Transport finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Reports defects, accidents or violations

6. SWOT Analysis

We want to build a topflight herbal medicine and tea production company hence, we were able to engage some of the finest business consultants in Altoona – Pennsylvania to look through our business concept and together we were able to examine the prospect of the business and be sure we have what it takes to run a standard herbal medicine and tea production company that can compete favorably in the industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Altoona – Pennsylvania and even in the United States of America as a whole. Here is a of what we got from the conducted SWOT Analysis for Nature© Herbal Medicine Production, Inc.;

When it comes to strength as a company, we have a wide range of herbal medicines and teas for different ailments that can meet the needs of a wide range of consumers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night.

Another factor that counts to our advantage is the background of our Chief Executive Office; he has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed him amongst the top professionals in the United States of America.

The fact that we are setting up an herbal medicine and tea production business in a city with other herbal companies and importers might likely pose a challenge for us in breaking into the already saturated market in Altoona – Pennsylvania. In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out with a big bang.

• Opportunities:

Mainstream retailers are progressively stocking herbal teas as consumer demand heightens. Aggressive media promotion has supported belief in the health benefits of herbal medicine and tea consumption, and the aging population and rising per capita tea consumption will contribute to growth.

Hence the opportunities available to us are unlimited. Loads of people consume herbal medicine and herbal tea on a daily basis and all what we are going to do to push our products to them is already perfected.

The threat that is likely going to confront us is the fact that we are competing with already established herbal companies in Altoona – Pennsylvania and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies especially as it relates to the importation of herbal medicine and teas into the United States of America.

7. MARKET ANALYSIS

• Market Trends

If you are conversant on happenings as it relates to medications, you will agree that in recent time, loads of people are beginning to switch from conventional medicine to herbal medicine because of the health benefits. As a matter of fact, the sale of herbal medicines and teas has increased tremendously.

The industry has grown steadily over the last five years as herbal companies have adapted to the rapidly changing consumer preference and lifestyle. External factors such as per capita herbal medicine and tea consumption and per capita disposable income will impact industry’s performance.

8. Our Target Market

When it comes to the sale of herbal medicine and tea, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love non-conventional medicine and those who would want to try them out. We are in business to produce herbal medicine and tea for the following groups of people;

• Corporate Executives
• Sports Men and Women
• Everyone who resides in our target locations.

Our competitive advantage

Part of what is going to count as competitive advantage for Nature© Herbal Medicine Production, Inc. are supply contracts, ability to alter goods and services produced in favor of market conditions and of course economies of scale. We are not ignoring the vast experience of our management team, we have people on board who are highly experienced in the business.

So also the varieties of herbal medicine and tea flavors that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Nature© Herbal Medicine Production, Inc. is established with the aim of maximizing profits in the industry and we are going to go all the way to ensure that we do all it takes to sell our products to a wide range of customers. That is where we intend generating income for the business.

10. Sales Forecast

We are well positioned to take on the available market in Altoona – Pennsylvania and every city where our herbal medicine and tea will be sold and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow the business and our clientele base.

We have been able to examine the herbal medicine and tea production industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Nature© Herbal Medicine Production, Inc., it is based on the location of our business and other factors as it relates to medium scale herbal medicine startups in the United States;

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Prior to choosing a location for Nature© Herbal Medicine Production, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorable compete with other leading herbal medicine and tea brands.

We hired experts who have good understanding of the industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Altoona – Pennsylvania and throughout the United States of America.

In summary, Nature© Herbal Medicine Production, Inc. will adopt the following sales and marketing approach to sell our products;

• Introduce our herbal medicine and tea brand by sending introductory letters to residents, merchants and other stakeholders both in Altoona – Pennsylvania.
• Open our business with a party so as to capture the attention of residents who are our first targets
• Engage in roadshows in targeted communities from time to time to sell and promote our products
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages’ ads (local directories)
• Leverage on the internet to promote our herbal medicine and tea brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our company is a standard one with a wide range of herbal medicine and tea that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand.

Nature© Herbal Medicine Production, Inc. has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Altoona – Pennsylvania before venturing out to other cities in the United States of America.

Here are the platforms we intend leveraging on to promote and advertise Nature© Herbal Medicine Production, Inc.;

• Place adverts on both print (community based newspapers and health magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around major cities in the United States of America
• Engage in roadshows from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized.

12. Our Pricing Strategy

The prize for cup or bottle or packet of herbal medicine and tea and similar products depends on the content. In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average price of various herbal medicine and tea brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brand.

• Payment Options

The payment policy adopted by Nature© Herbal Medicine Production, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Nature© Herbal Medicine Production, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of our products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

Starting a standard herbal medicine and tea production company is indeed capital intensive because the amount required to set up the production plant is enormous. The bulk of the startup capital will be spent on leasing or acquiring a facility and also in purchasing herbs especially from other parts of the world.

Aside from that, you are expected to purchase and service your distribution trucks, pay your employees and your utility bills. These are the key areas where we will spend our startup capital;

• The total fee for registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing/promotion expenses for the grand opening of Nature© Herbal Medicine Production, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (assorted herbs, additives and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• The cost for herbs, blending and packaging equipment – $20,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our herbal medicine and tea production business in Altoona – Pennsylvania.

Generating Startup Capital for Nature© Herbal Medicine Production, Inc.

Nature© Herbal Medicine Production, Inc. is a family business that is owned and financed by Alison Wester and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Nature© Herbal Medicine Production, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of herbal medicines and tea a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Nature© Herbal Medicine Production, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard production plant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed herbal medicine and tea blending and packaging machines: Completed
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed

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Best Small-Business Group Health Insurance Plans

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Table of Contents

Best overall: Blue Cross Blue Shield

Best for low-cost plan options: kaiser permanente, best for transparency: unitedhealthcare, best for customer service: humana, best for health expense funds: aetna (cvs health).

As a small-business owner, the decision to offer health insurance to your employees is a personal one. If you have fewer than 50 employees, you are not required by law to offer a group health insurance plan. But you may still want to consider it as a tool to hire and retain workers and to claim tax benefits for your business.

Choosing the right group health insurance plan for your employees depends on your budget and also factors like the number of employees you have, how old they are and where they live. You can purchase insurance through the federal government’s Small Business Health Options marketplace, directly from an insurance provider or using an insurance broker.

» MORE: How much does small business health insurance cost?

Here are our picks for the top small-business group health insurance providers to consider.

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Tell us where you're at in your business journey, and we'll direct you to the experience that fits.

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Largest provider network in the country.

Limited plan details available online; must talk to a sales representative.

Why we like it: Blue Cross Blue Shield is an association of 35 locally operated insurance companies throughout the country. Together, the association provides access to 93% of doctors and 96% of hospitals nationwide. This means finding in-network doctors should not be a problem for your employees anywhere in the country.

Blue Cross Blue Shield provides a variety of plan options for your employees, including preferred provider organizations, health maintenance organizations and high-deductible health plans, as well as group dental and vision plans. The company ranks well in J.D. Power’s 2021 Commercial Member Health Plan Study, which measures member satisfaction. Blue Cross Blue Shield wins the top spot in eight U.S. regions.

For 2019, the average rating for Blue Cross Blue Shield plans on the National Committee for Quality Assurance website was 3.5 on a scale of 1 to 5. The NCQA rates plans on factors such as clinical quality and member satisfaction.

Low-cost HMO plans.

Small-business plan comparisons available online.

Available only in California, Colorado, Georgia, Hawaii, Maryland, Oregon, Virginia, Washington and Washington, D.C.

Why we like it: Kaiser Permanente is only available in a handful of states but it is well-rated in those regions, according to the J.D. Power study. Its average rating on the NCQA website is also high, at 4.3. Kaiser is best known for its HMO plans, which it offers at a low cost because patients are generally required to see providers within a small network. As a small-business owner, you can easily view the details of all of Kaiser's group offerings, including pricing information, on its website.

Comparison tool for small-business plans available online.

Available in all 50 states.

Does not rank in J.D. Power’s Commercial Member Health Plan Study of top insurers.

Why we like it: UnitedHealthcare is the largest insurance company in the country by market share; it works with more than 1.3 million physicians and care professionals, and 6,500 hospitals. Its small-business plan comparison tool makes it stand out from the competition. You can enter some basic information about your business and compare plan costs and features easily on UnitedHealthcare’s website. On average, the company’s NCQA rating is 3.4.

Plan details available online.

Smaller provider network than other insurers.

Why we like it: Humana is ranked well for customer service according to the J.D. Power study. The company’s customer service was also rated the best in the health insurance category of Newsweek’s annual Best Customer Service report two years in a row, for 2019 and 2020. On average, its plans had an NCQA rating of 3.4. Humana offers five types of plans geared toward small businesses and lists the features of each on its website.

Large network of providers.

Limited plan details available online.

Why we like it: Aetna has a comprehensive set of health expense funds that you can offer employees for pre-tax savings, such as health savings accounts and flexible savings accounts, as well as health and retirement reimbursement arrangements. (Note: Aetna’s HSA option is paired only with its high-deductible health plans.) Aetna ranks high on J.D. Power’s Commercial Member Health Plan Study and has an average NCQA rating of 3.3.

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32 Health and Wellness Business Ideas for 2024  

So, you love health and wellness, and you’ve also always wanted to be your own boss. Wouldn’t it be great to work in an industry that you love – every day?

Unfortunately, being passionate about wellness isn’t enough to earn you a healthy income! You’ll need to turn your passion into a business, and in this article, we’ll cover 32 types of wellness businesses.

There are many types of wellness business that suit different people. It really depends on your interests and skills, but also your desired lifestyle:

• Do you want to be location independent? If so, you’ll want to look for a business that lets you work online, so you don’t need to be in a physical location.
• Do you want to work with clients 1:1 or in groups, or not at all?
• Do you want to write books, or create courses, or teach classes?
• Do you want to create a physical product to sell?

Knowing YOUR interests is the first step to choosing the best health and wellness business for YOU to start.

On The Wellpreneur Podcast , I’ve interviewed over 100 wellness entrepreneurs about how they’ve built successful businesses.

These wellpreneurs range from health coaches to personal trainers to yoga teachers to authors to retreat planners to natural skincare brands .

There are so many ways that you can create a job you love in the wellness industry.

Starting a Health and Wellness Business in 2024

2024 is the year that we need to start thinking more outside of the box about wellness. It is time to take a more serious approach to alternatives available in the healthcare industry while finding new ways to serve our communities. Creating a personal wellness business in 2024 is also a great way for many to find fulfillment in their lives as they continue to grow.

FREE CHECKLIST

Start Your Wellness Business -  from scratch!

If you are here, then you are already interested in starting a business in the health and wellness industry, so here are a few tips to get you going before we get into our top 32 ideas for 2024.

Find Your Focus

This is going to be the first step. The focus is on what helps determine what kind of service or product you are going to provide. In the health and wellness industry, there are several ways to go, including something more clinically focused or spa focused, for example.

Determine Startup Costs

This is going to be the amount of money you need to get started. Consider the initial and monthly costs of the rent for any office space you may need to secure along with the costs of materials for any business cards, letterheads, flyers, or brochures you need. Also, factor in the costs of building a website, obtaining a web host, and securing a domain.

In addition, you should also take into consideration any costs there may be for owning your business. For example, are there additional taxes you have to pay? Do you have the income to continue to live comfortably while building your business?

Identify a Target Audience

When you have a clear focus, it will be much easier to identify your target audience. When identifying your target audience, make sure to pinpoint what is also going to set you apart from your competition.

Obtain Proper Licenses

You want to familiarize yourself with the laws and licensing requirements in your state. You need to make sure that your business and any contractors you hire are fully licensed by the state you are in.

Naming Your Business

Finally, when it comes time to establish a  name for your health and wellness business , first make sure that the name is available through your state's Secretary of State directory and then develop your logo and website to promote your new business. To help you with your name, you can also use a business name generator to help you come up with ideas.

Check the Competition

Always research other businesses in the area that are offering the same products and services as you. Check their website, their pricing, and research who their ideal customer is. Having all this information will help you grow and scale your own business and establish your own health and wellness career.

Here are 32 ideas to get you started, categorized by type of business.

Health and Wellness Business Idea: Personal Services

Health and Wellness Coach (or Holistic Health Counselor)

A health or wellness coach helps their clients to make sustainable, healthy changes in their life, based on that client’s personal goals and lifestyle.

Health Coaching is a really popular wellness business because it can easily complement other modalities or products.

For example, many wellpreneurs are yoga teachers AND health coaches. Or personal trainers AND health coaches. Or you could be a health coach who also sells essential oils or other products that support a healthy lifestyle.

Another benefit of the health coaching business is that it’s quite flexible. You can work in-person or online, 1:1 or in group coaching programs , or package up your programs into online courses or books.

Plus, many wellpreneurs say that going through health coach training helps them and their families live a healthier life too! You can try a sample class from health coach training here .

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Corporate Wellness Coach / Trainer / Consultant

Corporate wellness is a booming niche market.

This is an especially good option for aspiring wellpreneurs who are  transitioning from a corporate day-job  into entrepreneurship. Companies realize that improving the health of their employees is good for business (fewer sick days, lower stress, happier employees, etc) – and they’re ready to invest in workshops, programs, and coaching.

You can  train as a health coach to do corporate wellness , or get connected with an existing corporate wellness company. Here’s an interview I did with one health coach who  started providing wellness services within his current company .

Yoga Teacher

If you’re a passionate yogi, who wants to teach others how to do yoga safely and regularly, you could consider training as a yoga teacher. Most yoga teachers work with students in person, via 1:1 or group classes. However, there is a growing trend in teaching yoga online. Here’s an  interview about teaching yoga online .

Personal Trainer

Becoming a personal trainer is another hugely popular avenue to entrepreneurship for wellness entrepreneurs. While many people believe you have to work in-person as a personal trainer, that’s not the case.

Similar to yoga, there’s a trend of personal trainers either creating online courses or working with a client via video call to deliver training no matter where they live! Don’t miss this interview with Betty Rocker about how she runs a  successful fitness and wellness business online .

Nutritionists and Nutritional Therapists

Although it takes a bit more schooling, becoming a nutritionist is a well-proven path to working in health and wellness. Nutritionists are in-demand at hospitals, wellness centers, gyms, spas, corporations, and more. It’s a well-known profession that allows you to work as an employee or entrepreneur.

Herbalists help their patients improve their health using medicinal herbs and foods. This career also requires extensive schooling, but if you’re passionate about plants and health, it is a great option. Typically, herbalists would work in person with their patients, but it’s also possible to create online courses or write books. Have a listen to this interview about how to take your herbal medicine practice online .

Acupuncturist

Acupuncture is a holistic therapy that comes from Traditional Chinese Medicine, where you stimulate specific points on the body using very thin needles. You’ll need extensive training to do this safely, and it can also be complementary to other therapies or modalities such as health coaching, massage, or aromatherapy. In this interview, we learn how an acupuncturist complements her in-person practice with online wellness programs .

Weight Loss Coach

Weight Loss is the main motivation for many people to get serious about their health fitness and wellness, so working with clients to lose weight never goes out of style! There are many certifications you could do to help with weight loss, from personal training to health coaching to nutrition and more. Here’s a case study about how one weight loss coach enrolled 70 students in her first group program !

Personal Chef

A personal chef either teaches their clients how to prepare healthy meals, teaches cooking classes, or even prepares daily or weekly meals directly for their clients. You might not realize that you can expand your personal chef business to teaching online classes, as well. In this interview, we learn how this personal chef made the transition to online business .

Massage Therapist

Massage therapy is a hugely popular route into the wellness industry. Many people first become interested in massage because it feels so good, but then realize that it’s a viable business option as well. Massage therapy complements many other modalities, such as aromatherapy or health coaching.

Services Related to Aging and Senior Health

The percentage of elderly people is growing in many western countries, and that means that products and services which support healthy aging are in demand! You could focus on delivering any of the above services specifically to target aging concerns, or even become a wellness provider within a retirement community or other wellness center focused on healthy aging.

Wellness Retreats

Running health and wellness retreats is a huge trend this year – and growing! At a retreat, you invite a group of people for a multi-day experience, which often includes their housing, delicious healthy meals, classes, workshops, treatments, tours, experiences, and more.

As a retreat leader, you can choose to run your wellness retreats at centers around the world, giving you the opportunity to travel while you’re working. In this interview, I speak with a wellpreneur who runs luxury wellness vacations .

Health and Wellness Business Ideas: Physical Wellness Products

Essential Oils

Essential Oils are hugely popular to support natural health. You can join a popular essential oil company and sell these oils either as your full business or as a complement to your other health and wellness work. Selling essential oils is especially popular for health and wellness coaches and massage therapists.

Dietary Supplements

If there’s a dietary supplement that has personally helped you to achieve your health and wellness goals, you might be able to sell it to others as well. Each company has its own way of handling this, from a multi-level marketing approach to being a reseller or distributor. You could also partner with a company or scientist to create your own supplement brand.

Specialize in a Type of Workout CLOTHING (yoga, cross-fit, cycling, etc.)

Workout enthusiasts always need new clothing to support their practice – and you could provide it! You can either partner with an existing brand to sell their products, or you could manufacture your own products and sell them.

Specialize in a Type of Workout GEAR (yoga, cross-fit, cycling, etc.)

Similar to workout clothing above, there’s always a need for more specialized or better quality gear to support our health and fitness habits. You could choose to sell an existing brand’s product, or you could manufacture and sell your own workout gear.

Healthy Food Products

From breakfast bars to shakes, chia seeds to teas, wellness enthusiasts are always looking for new healthy food products! You could either sell an existing product or manufacture your own! Here’s an interview about a wellpreneur who started selling avocado ice cream .

Natural Beauty Products

Once you’ve read an ingredient label and realized how much chemical junk goes into our beauty products, you’ll want to go natural – and your clients will too! You can either sell existing natural beauty products or manufacture your own. In this interview, we learn how this wellpreneur created her own natural skincare brand .

Anti-Aging Products

Anti-aging products are always popular. Whether it’s food, beauty, supplements, or workouts – if your product can help people to feel better longer, it could fall into the anti-aging category. You can manufacture your own product to sell, or possibly resell existing products in this category.

Weight Loss Products

Like Anti-Aging, there is always a need for weight loss products! Many people get interested in health and wellness solely to lose weight, so they are always looking for products to support their weight loss. You could manufacture your own product or sell an existing one to a new market.

Healthy Cooking Kitchen Products

People who love to cook often also love healthy cooking gadgets and food products. Do you have a product that can make preparing healthy meals easier, quicker, or cheaper? You could sell an existing product or manufacture one of your own! Check out this interview with a pair of wellpreneurs who also sell physical products through their website .

Health and Wellness Business Ideas: Physical Locations

Wellness Center, Studio or Clinic

Many wellpreneurs dream of creating a wellness center. You might create a large, professional clinic with numerous professionals, or a cozy natural wellness center with an organic cafe and yoga studio. When you set up a center, studio, or clinic, you have the opportunity to bring in other wellpreneurs to work with you (or to give classes or services in your center.)

The spa industry is well-established and popular. You could create a spa that provided hydrotherapy as well as treatment rooms where other practitioners can provide their wellness services.

Retreat Center

Retreats are becoming more and more popular! If you create a retreat center in a location that you love, you can invite other wellpreneurs to run their own retreats at your center.

Juice bars have gone mainstream, although that means there’s more competition for them as well. You could set up a juice bar in a physical location or consider franchising with an existing brand.

Healthy Restaurant or Cafe

Starting a healthy restaurant is a continually popular idea for wellpreneurs. Of course, having experience in the restaurant industry will help here, plus you’ll need money up-front to rent your space, fit it out, and get all the food and equipment needed for a restaurant!

Health and Wellness Business Ideas: Technology + Media

Mobile Wellness and Health Tracking Apps

If you’re into technology, why not partner with a developer to create an app that supports health and wellness? You could create an app for nutrition, fitness, healthy habits, quantified-self, buying guides, corporate wellness, connection with other health-minded people, and more.

Books (Print + Digital)

If you love to write and have the expertise to share, you can write and publish your own book. While a single book probably won’t be enough to replace your full-time income, you can write a series of books, or use your book as a lead generation tool to book speaking engagements or 1:1 clients! In this podcast episode, I share the process I used to write my first book .

Software to Support Wellpreneurs

As the wellness industry grows, so do the needs of wellness practitioners. Consider creating a software product to support wellpreneurs in growing their businesses – for example, software for working with coaching clients, managing an email list, or creating amazing meal plans are just a few ideas.

Health + Wellness Blog

Yes, there are lots of health and wellness blogs – but when done well, your health blog can generate revenue and could even replace your full-time income if your site became popular enough.

But you need to understand that simply writing a blog doesn’t generate income. The key is to build your audience.

Once you have a big enough audience, and you’re a trusted, credible blog, you can then generate revenue through advertising, selling affiliate products, or even creating your own online products and courses.

If you’d like to get started blogging, I have a free 5-day blogging challenge here , just for wellness entrepreneurs!

Health + Wellness Podcast

If you love to interview people and don’t mind the sound of your own voice, consider starting a health and wellness podcast. While the podcast alone doesn’t generate revenue, once you have an established audience, you can sell sponsorships or advertising, recommend affiliate products, or even sell your own products and services through your podcast. You can check out my wellness business podcast here.

Media Hub for Wellness

You could create a media site that becomes the ultimate source for a specific type of health information. With a media site, you might work with other experts as guest writers to create authoritative content for your site.

Like the other online business ideas above, your revenue potential starts when you’ve built a big enough audience for your site. Then you can sell advertising or affiliate products, run online courses, workshops, or seminars, or branch out into books and other products to expand your online brand.

Of course, having a great idea for your wellness business is just the first step .

Next, you’ll want to connect with some people already running that type of business and talk with them about their experience. Listening to interviews with successful wellpreneurs can also be really helpful (if you want to become a health coach, definitely check out our  Health Coach Decision Kit here !)

What’s the most important factor for you in deciding what type of wellness business to start? Tell us in the comments!

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Factor Review: I’m a Dietitian and Here Are My Thoughts

The meal delivery service can take the stress out of healthy eating.

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

What is Factor?

How does factor work, meal choices, what does factor cost, nutrition and ingredients, my experience testing factor, who should order factor, is factor worth it, why trust good housekeeping, pros and cons.

• Variety of chef-crafted meals to choose from
• No prep or cooking required
• Easy-to-follow heating instructions
• Add-ons include smoothies, snacks and desserts
• Some meals are high in sodium
• Not ideal for larger families

Factor , also referred to as "Factor 75" or "Factor_" is a premier meal delivery service, offering freshly prepared dishes that arrive ready to heat and enjoy. According to Nick Wernimont, one of its co-founders, Factor was born out of a desire to give people more time in their day for moments to spend with family. With a dynamic weekly menu boasting 35 options prioritizing quality protein sources like chicken, beef, pork and seafood, Factor's meals are meticulously crafted by culinary experts and approved by registered dietitians, which was an added bonus for me.

Free from hormones, antibiotics and refined sugars, each dish promises a restaurant-quality experience (which I can attest to), catering to various eating patterns such as keto, vegetarian and high-protein diets. Differing from typical meal delivery subscriptions, Factor eliminates the need for any preparation or cooking; each meal arrives ready to be heated and savored, with minimal effort — what a dream. And if you find yourself unsure of which meals align with your unique needs or seek additional support to achieve your health and nutrition goals, Factor offers access to a team of registered dietitians available for virtual consultations.

Joining Factor is pretty straightforward, whether using the website or the app. After entering your email and zip code, simply pick a weekly meal plan, which can range from six to 18 meals. Then, explore the extensive menu featuring various chef-crafted dishes and add-ons like fruit smoothies and snacks to customize your order.

Deliveries are available on Saturday through Wednesday, depending on location. Modifications to orders can be made until the cut-off time, providing flexibility to match your lifestyle needs.

After your initial order, you'll then receive a weekly box of fresh meals, and you'll have the option to make changes until your cut-off time. Factor requires a week's notice to prepare meals fresh-to-order, ensuring quality ingredients and to avoid excess. The meals are delivered in insulated boxes with frozen gel packs to maintain freshness, and should be refrigerated upon arrival for optimal taste and quality, lasting up to seven days.

Though options are abundant in certain categories such as keto and high protein, others like dairy-free and vegetarian have fewer choices. Unfortunately, meal modifications aren't available currently. Each meal comes with detailed descriptions, ingredient lists and nutritional information in order to make informed decisions. Alongside ready-to-eat meals, Factor offers proteins, snacks, desserts and smoothies to enhance your order.

While there aren't specific meal plans offered, you can filter meals by different diet categories including:

• Chef’s Picks: A wide range of balanced, chef-made meals using wholesome ingredients to match any lifestyle
• Keto: Tasty, keto-friendly meals with about 15 grams or less of net carbs
• Calorie Smart: Portioned meals with roughly 550 calories or fewer per serving
• Flexitarian: Balanced meals focused on veggies and purposeful proteins for flexible eating habits
• Protein-plus: Satisfying meals loaded with 30 grams or more of protein to support your wellness goals
• Vegan & Veggie: Flavorful, meat-free meals for more plant-based eating options

Factor offers a range of meal plans, from six to 18 servings per week, starting at $11 per serving. Choosing larger bundles, such as the 14- or 18-pack, provides greater value, particularly for those desiring daily meals. By opting for bigger orders, you can enjoy savings, reducing the cost per serving.

• 6-meal plan = $13.49 per serving
• 8-meal plan = $12.99 per serving
• 10-meal plan = $12.49 per serving
• 12-meal plan = $11.99 per serving
• 14-meal plan = $11.49 per serving
• 18-meal plan = $10.99 per serving

Factor meals typically range from 350 to 900 calories per meal, averaging around 600 calories. You can easily check the nutrition facts and ingredients for each meal by clicking on the meal images on Factor's menu page.

Also, if you are looking for assistance in choosing meals aligned with health goals, you can schedule a complimentary nutrition consultation with one of Factor's registered dietitians, which I thought was a nice touch, considering most meal delivery companies don't offer this. While low-sodium options are not available, you can check the sodium content of each meal by clicking on its photo.

Factor prioritizes quality ingredients and ethical sourcing, collaborating closely with food purveyors and animal welfare experts. The company shares its U.S. Chicken Welfare Policy for transparency regarding its standards and future goals. One tester said, “I like that it is free of preservatives, and uses mindfully sourced meats and eggs.”

Detailed nutritional information for each meal is accessible on Factor's menu, and allergen information is provided on the website and meal sleeves. Since Factor cannot accommodate all dietary preferences, customers are encouraged to review ingredients before ordering to ensure they meet their dietary needs.

Ordering and meal selection

I was happy that I could easily check the menu before choosing a meal. Being a food enthusiast, I was attracted to the stunning images of gourmet dishes. Factor's dishes felt like an upgraded version of microwave meals. I'm not a fan of microwaveable meals, which all too often suffer from uneven cooking and mushy or rubbery vegetables and meat. I was prepared for the worst, but very hopeful at the same time.

When deciding on my meal plan, I chose the Flexitarian option to enjoy meals containing both animal- and plant-based proteins, along with plenty of vegetables to keep me satisfied and maintain my energy level. Despite my shellfish allergy and lactose intolerance, the wide array of meal choices allowed me to select without any restrictions. I typically strive for a well-rounded combination of protein, carbohydrates and veggies in each meal, and Factor's offerings exceeded my expectations in providing nutrient-rich, balanced options.

Once I settled on my preferred plan, I carefully selected six meals for my delivery, a very challenging decision. Here's what I ordered:

• Goat Cheese Filet Mignon
• Creamed Spinach and Bacon Chicken
• Cilantro Lime Barramundi
• Baja Salmon with Cauliflower Rice
• Baja Tofu Black Beans and Rice
• Roasted Veggie Pesto Tortellini

The final step involved choosing my delivery date and eagerly anticipating the arrival of my Factor box.

Unboxing the meals

When the box arrived, it was in good condition, and all the ingredients were cool and fresh, thanks to the insulated packaging. Everything inside was well-organized, and the meals looked vibrant and high-quality. I also liked that the packaging was mostly eco-friendly, with options for recycling, reusing or composting.

Prep and cooking

The best part? No prep, no cooking — just a quick poke with a fork to ensure proper heating, then straight into the microwave, which is exactly what I did. Alternatively, the Factor team highly recommends that you can heat meals on a sheet pan in a standard oven. One tester loved the simplicity of it all and commented, “It was easy to heat up the food — two minutes in the microwave, and the meals maintained pleasant flavor, texture and overall freshness.”

I noticed that each meal came with specific heating instructions on the packaging so I felt very confident during this process. All meals have to be fully heated to safe internal temperatures of 165° Fahrenheit. While I made sure I met that requirement, I found that one of the meals, the Filet Mignon needed an extra 30 seconds in the microwave to ensure it was warmed evenly. It's crucial to make sure all parts of the meal are heated properly to avoid any risk of food borne illness. Also, just an FYI, the meal trays are not suitable for convection or toaster oven use. Overall, the instructions were clear and easy to follow, which kept the process moving quick for me since I had a long day of to-do's.

Taste and nutrition

The meals were rich in flavor, showcasing thoughtful recipe development with the use of herbs and spices, which was a highlight for me compared to other pre-made options I've tried. The serving sizes were generous, providing ample portions which I found satisfying. The Cilantro Lime Barramundi stood out as a favorite to me and the testers.

After trying the Salmon and Barramundi, one GH tester noted, “I liked the flavor of the main course as well as the overall portion size. The fish seemed like it was very good quality with nice consistency and meatiness. I also liked that the food wasn't watery.”

One of the downsides was the mushiness of some of the sides. Several testers in the Lab tried the vegetarian and vegan meal options. After trying the Baja Tofu Black Beans and Rice, a vegan option, one tester commented, “While I didn't mind the chewiness, the tofu and rice did feel a tad on the soggy side.” Another tester added, “I didn't love that the tofu was somewhat chewy. I think with the spicy flavors, it would have tasted better crispy. I also felt that the portion was a bit small for dinner because I eat a decent amount of food after working out.”

The second dish, Roasted Veggie Pesto Tortellini, was vegetarian. The pesto on the tortellini had a remarkably fresh taste, surpassing some jarred versions I’ve tried. The tortellini itself was cooked perfectly, boasting delightful flavor and texture. However, it lacked sufficient protein, which was a concern for one tester who follows a vegetarian diet and prefers protein-rich meals. They noted, “It did not have a ton of sources of protein, so it's not something I'd look for in a pre-made meal since pasta is a pretty simple dish to make myself.” I wasn't a big fan of the Filet Mignon since the texture was a bit tough for my liking, but the sides (cheesy grits and roasted carrots) were very flavorful.

One drawback of the meals was their higher sodium content — ranging from 800–1200 mg — making them less suitable for individuals with heart or kidney concerns or individuals at risk. It would be great for Factor to explore developing lower-sodium meal options while still allowing customization with salt to suit individual preferences.

While I appreciated the overall convenience, I wished the company provided recipe cards so I could recreate some dishes at home, particularly the Barramundi as I am always looking for new ways to prepare and enjoy fish. Despite this, the meals were of excellent quality, meeting my flavor expectations. I look forward to trying more recipes, especially during extremely busy weeks.

Factor is perfect for busy individuals or couples who want to eat healthily without the hassle of cooking. It's also a fantastic option for those following specific eating patterns like low-carb, keto or high-protein diets, whether you're physically active or just starting your wellness journey and need a little support.

However, Factor isn't ideal for those who are on a tight budget, have families or have a lot of dietary restrictions and needs. While it's not specifically a meal delivery service for weight loss , Factor's meals can support your unique health goals and the company offers complimentary nutrition consultations with registered dietitians, an added bonus compared to other healthy meal delivery services . Factor also integrates their platform with popular nutrition tracking apps like MyFitnessPal for your convenience.

Absolutely. Factor is a top-notch meal delivery service offering freshly prepared dishes ready to heat and enjoy. With a diverse weekly menu of 35 chef-crafted options emphasizing quality protein sources like chicken, beef, pork, and seafood, Factor caters to various dietary preferences, including keto, high-protein, vegetarian, and more.

While there are some drawbacks, notably the higher sodium content, the convenience and quality of Factor meals make it worthwhile. The service is a bit on the pricier side, with one GH tester who noted, “It's way too expensive for me to ever consider buying it myself.” If you're able to budget for these meals, then it might be worth exploring.

Also keep in mind the meals come prepared, likely one of the reasons why it's a bit on the pricier side. Another tester said, “I've always been overwhelmed by which meal delivery service to choose, but I definitely will be ordering Factor for my husband and me. I really appreciate the quality of the meals and how well-balanced they are.”

Having meals delivered eliminates grocery shopping and meal-prep hassle, and the nutrient-packed, delicious dishes are easy to enjoy with minimal effort. Plus, Factor provides access to registered dietitians for personalized support. Overall, Factor is a fantastic solution for busy individuals looking for nutritious, convenient meal options.

At the Good Housekeeping Institute , we test all different types of food products and services. From healthy snacks and supplements to food subscription boxes and meal delivery services, our experts are committed to bringing you the best of the best when it comes to quality, performance, flavor, nutrition and more. In our most recent study of meal delivery services, we recruited over 300 home cooks across the nation, while our in-house experts also tested the services in our Labs. All in all, we evaluated over 50 different meal delivery services, ranging from traditional kits that come with pre-measured ingredients and a follow-along recipe card to fully prepared options. We tested the services over the course of three months in the categories of overall satisfaction, food quality, cost, recycling efforts and availability.

Valerie Agyeman is a women's health dietitian and the host of the Flourish Heights podcast, where she produces science-driven content covering overlooked nutrition, wellness and women’s health topics. She has over 10 years of nutrition communications, corporate wellness and clinical nutrition experience. Agyeman is a trusted expert and regularly appears on networks including ABC’s Good Morning Washington , and she is a contributing expert to publications like Women’s Health , The Thirty and Shape .

Valerie Agyeman (she/her) is a women's health dietitian and the host of the Flourish Heights podcast, where she produces science-driven content covering overlooked nutrition, wellness and women’s health topics. She has over 10 years of nutrition communications, corporate wellness and clinical nutrition experience. Valerie is a trusted expert and regularly appears on networks including ABC’s Good Morning Washington , and she is a contributing expert to publications like Women’s Health , The Thirty and Shape .

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How DLA Piper Learned to Stop Worrying and Love Generative AI

By Roy Strom

Welcome back to the Big Law Business column . I’m Roy Strom, and today we look at DLA Piper’s multi-front generative AI strategy. Sign up to receive this column in your Inbox on Thursday mornings.

Loren Brown is the rare law firm leader I’ve spoken with who can articulate a business plan around generative artificial intelligence.

The US vice chair of DLA Piper has a strategy to capture new, AI-related work today while investing in people and technologies that could build the future firm that many lawyers find so distressing.

Most law firm leaders fret that AI will wreak havoc on their prevailing business model—charging hefty sums for lawyers’ time.

Brown is not sanguine about that. He sees a future where lawyers are more efficient with the help of new technology, and law firms shift toward a value-based billing system. But he also believes that AI-driven business models will spin up enough legal matters on their own to make up for the work taken away by more efficient machines, something he calls his “net effect theory.”

“If your business model is based on charging more than $1,000 an hour for very routine work that could be automated quite easily, then that’s not a very good business model to begin with,” Brown said in an interview. “We all have to prepare for the likelihood that the more routine aspects of our business will be the most disrupted by technology. And we’re perfectly comfortable with that.”

Brown acknowledged there’s fear in the legal industry around how AI will threaten the law firm business model. He believes the adoption of AI tools will never replace the need for great lawyers. He also says lawyers will soon compete based not just on reputation and relationships, but also their ability to utilize technology to deliver services that humans alone can’t provide.

“If our firm and a competitor firm go to market with equally great lawyers, but we have unique access to AI products that drive insights beyond the reach of the competitor firm,” Brown said, “we think that tilts the market in our favor.”

Hiring the Right Experts

Brown’s first step is for DLA Piper to be the leading defender of AI algorithms in courtrooms and with government regulators.

To accomplish this, he says it is vital the law firm employ data scientists and experts who understand how AI works. The first of those hires came in 2018, when Brown led the effort to recruit Danny Tobey. The Yale-trained lawyer has a medical degree and founded a software startup that was purchased by Wolters Kluwer (he’s also written novels).

Tobey, who’s now chair of the AI and data analytics practice at DLA Piper, had been thinking about the legal consequences of the technology long before ChatGPT was rolled out in late 2022. He authored a 2018 paper that considered whether software companies could lose legal protections from malpractice claims as AI advanced. Tobey warned at the time that the technology was “replacing the very professionals already subject to professional liability.”

DLA Piper in early 2023 hired a team of more than 10 data scientists from Faegre Drinker, led by Bennett Borden, a lawyer and data scientist who’s helped the firm build a business testing AI models for bias.

Law firms are a good venue for that kind of technical work thanks, in part, to attorney-client privilege, which can protect results of efforts to obtain bad outcomes from the algorithms.

“Really understanding how these models work is core to defending the models,” Tobey said in an interview. “You can’t defend them if you don’t understand their true mechanism of action. So being on the forefront of that litigation is the issue of the day.”

Defending AI in Court, Congress

Brown said the firm’s AI-related work is currently generating revenue in the eight figures, noting the group’s growth has been “exponential.” DLA Piper is the third largest law firm in the US by revenue, bringing in $3.8 billion in 2023, according to data from The American Lawyer.

DLA Piper has already racked up appearances in early cases alleging injuries caused by large language models (LLMs).

The firm is defending Microsoft in a lawsuit alleging its Bing search engine defamed an author when an AI-generated blurb mistakenly said he’d been sentenced to 18 years in prison for seditious conspiracy. That sentence had been given to someone with a similar name, according to the complaint.

The firm is also defending OpenAI in a defamation case brought by a conservative radio host in Georgia who claims ChatGPT made false claims that he embezzled money from a gun-rights organization.

DLA Piper appears to have a close relationship with OpenAI, which unleashed the fervor around generative AI when it released ChatGPT in 2022. The firm was hired last November by the Sam Altman-led company to lobby Congress on AI-related legislation, pulling in $180,000 over the past two quarters, according to Senate disclosures.

DLA Piper advised Altman on his testimony before Congress last fall, reported Politico, with a DLA Piper spokeswoman confirming the law firm “provides strategic advice to the company on a variety of topics.”

The firm has also done lobbying work on behalf of PathAI, a medical research company using AI, and Pindrop Security Inc., which develops security products to guard against deepfakes, Senate disclosures show.

Building New Products

Bringing in revenue from that more traditional business today helps Brown convince his fellow firm leaders that investments in building AI-fueled legal work products will pay off.

Brown and Tobey are cautious about where they build such products, noting a law firm can’t invest in the same ways as legal tech companies or large consulting firms.

While technology will make some traditional processes more efficient, they are trying to build products that, paired with human advice, deliver new types of insights. And they’re targeting areas of work that are already amenable to alternative billing structures, such as low-margin practices.

One recent example is a “proactive compliance” tool that sifts through employees’ unstructured communications to flag potential breaches of anti-bribery or other laws. The tool was trained on statutes such as the Foreign Corrupt Practices Act with longtime legal experts in the field involved.

The firm concluded a trial run of the tool with a major client recently, Tobey said, and the company’s head of investigations reported it caught issues that without intervention could have turned into expensive internal investigations.

“That’s an example of an exciting way to use AI that’s not automating something people already do,” Tobey said. “It’s creating new value.”

Tools like that bring law firms into a new business: Preventing legal issues, rather than using human time to solve them. If such tools are adopted more broadly, it could impact firms’ leverage models. Fewer associates might be needed, for example, if more investigations are staved off by proactive tools.

Tobey said the firm is working with its pricing team to develop strategies for selling things like the proactive compliance product. So far, he said the economics are “incredibly valuable to the client and incredibly good for us.”

Worth Your Time

On Lawyer Rankings: Chambers & Partners has long been the gold standard for lawyer rankings. Justin Wise reports on changes to the company’s business model after it was bought by a private equity firm.

On Baker McKenzie: Baker McKenzie is picking up a 17-lawyer corporate group from Munger, Tolles & Olson in Los Angeles, Meghan Tribe reports .

On Burford Capital: The litigation funding company asked a US federal judge to hand it 51% control over Argentine’s state oil company, YPF SA, to help satisfy a $16 billion court judgment against the Latin American country. That’s it for this week! Thanks for reading and please send me your thoughts, critiques, and tips.

To contact the reporter on this story: Roy Strom in Chicago at [email protected]

To contact the editors responsible for this story: Chris Opfer at [email protected] ; John Hughes at [email protected] ; Alessandra Rafferty at [email protected]

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

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Business plan template: There's an easier way to get your business plan done.

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Finish your plan faster with step-by-step guidance, financial wizards, and a proven format.

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View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

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