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Branding Dissertation Topics & Thesis Ideas

Published by Natasha Flecther at January 2nd, 2023 , Revised On June 4, 2024

Are you looking for unique and intriguing branding dissertation topics , ideas and topic examples? If yes, continue reading this article because it provides several branding dissertation topic suggestions for your consideration.

However, before reading the topics list, let’s quickly look at what branding is and how it is performed by marketers.

List of Dissertation Topics For Branding

Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper.

A comparison between brand equity and perceived risk
The positive and negative facets of a brand’s marketability
A study of advertising’s results during a recession
Comprehensive analysis of how brands use impulsive buying
An analysis of the ROI effects of celebrity endorsements
A study exploring augmented reality’s effects on marketing encounters
The influence of appealing marketing on consumers’ decisions
A survey of branding methods and strategies in the age of sustainability
An assessment of branding’s historical and contemporary contributions
An examination of B2B branding tactics in the UK’s emerging markets
Using digital techniques to raise brand salience: Use
Social media marketing to build small business brands
The consequences of luxury brand marketing strategies to create brand loyalty and consumer pleasure
The importance of celebrity endorsement on the UK fragrance industry’s brand image
A comparison of social media marketing versus billboard advertisements
The effects of unethical behaviour on brand perception
Targeting customers in ethnic markets
Use social media marketing to build small business brands
A thorough examination of how corporations market to customers
Brand management’s effects on the fast-food sector
Networking and establishing contacts
Branding’s importance for small firms in the UK
A study of the impact of poor branding on company sales
The influence of appealing marketing on consumers’ decisions to patronise upscale restaurants in the UK
The importance of colour psychology in influencing consumers’ decisions to buy premium brands
A survey of the relevant literature on the challenges and possibilities in brand portfolio management
How is brand identity formed and influenced in the context of the digital age?
What effect does customer engagement with products and services have on brand personality?
How can B2B industries efficiently develop brand equity?
What are the key success factors and risks associated with brand extensions?
In what ways does brand experience help in the establishment of a durable brand reputation?
What role may social media play in brand crisis management?
What effects does branding have on gaining clients and marketing ROI?
What is the importance of consistent brand messaging in building a strong online identity?
How does branding affect how digital marketing efforts turn out?
How does brand communication influence consumer trust and loyalty?

Our list of topics will help you start writing a perfect dissertation . We have also curated a list of marketing dissertation topics , marketing management dissertation topics , and online marketing dissertation topics for you to check because they are related to the subject of marketing.

The Different Areas Of Branding Dissertation Topics We Can Help You With

There are many types of branding; some of them are given below:

Functional Branding

Branding of this type emphasises function over appearance. In contrast to how a product looks or sounds, it is more important how it performs its intended function.

Visual Branding

This branding includes functional and non-functional elements such as colour schemes and logos. The goal is to create an appealing image for your product or service.

Also Read: A Report on Chanel’s Brand Identity

Symbolic Branding

This type of branding aims to create an identity that represents who you are as a company and what you stand for. Starbucks, for example, use a coffee bean logo instead of a cup in its logo.

Brand Identity

Essentially, this is how a brand looks and feels. It is created through symbols, colours, fonts, etc. Studying your competition to understand what your target audience likes is essential to developing a brand identity.

Brand Positioning

Brand positioning helps position your product or service to increase the familiarity of your target audience. For your product or service to compete on an equal footing with existing products, most brand strategists also use market segmentation analysis and customer satisfaction surveys.

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An organisation’s brand is one of the most powerful ways to differentiate itself and build customer loyalty. Ensure your brand is represented correctly by understanding the difference between a logo, brand name, and brand identity.

Whether it’s about creating a memorable brand image or bringing your brand to the forefront, harnessing the power of branding is crucial. By shaping consumers’ minds with a specific company image, many big brands have brought their brands into the limelight.

Branding is an intangible marketing tool that assures customers that their products and services are high-quality and stand out from the crowd. Additionally, it promotes brand recognition across multiple channels, converting first-time buyers into loyal customers. The mentioned above list of branding dissertation topics should provide you with some ideas about what to write about.

Or you could look at our dissertation proposal writing servic e and dissertation writing services to get customised topic suggestions, thesis outlines, chapter-by-chapter delivery of your dissertation, free revisions, and so much more.

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Frequently Asked Questions

How to find dissertation topics about branding.

To find dissertation topics about branding:

Research recent branding challenges.
Explore consumer behaviour trends.
Analyse successful brand strategies.
Investigate brand perception shifts.
Examine cross-cultural branding.
Select a niche area aligning with your passion and expertise.

What does a brand identity represent?

All the things that make a company memorable and unique are part of its brand identity. The company’s essence can be found in its name, logo, tagline, and other identifiers representing what it stands for in the minds of customers, employees, and investors.

Cannot Find Any Exciting Branding Dissertation Topics?

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Branding Dissertation Topics

Branding is a major part of marketing courses and a rather challenging one. Many students even get stuck with the assignments before writing a single word. This is because they struggle to find a branding dissertation topic that is attractive yet trending. Finding a good branding dissertation topic is essential because it gives you the direction of the paper. However, if you have trouble generating a good branding dissertation topic yourself, you can always rely on MyAssignmenthelp.com for help. MyAssignmenthelp.com is a leading academic website that specialises in writing top-notch branding dissertations.

How To Find A Topic For A Branding Dissertation?

Students need to remember a few things to decide their ideal branding dissertation topic. First, students need to determine the requirements specified by the professors and the broad field of research they want to conduct. After finalising that, students can research for content availability and decide the type of research they want. Finally, check with the professors to find out if it’s plausible and approve the topic. Alternatively, students can consult MyAssignmenthelp.com experts to find the best branding dissertation topic for them.

What Are The Best Branding Dissertation Topics?

Dissertation topics are important since they guide the students in writing their papers. Finding the best branding dissertation topic for your branding dissertations can be a hassle. If you are running out of ideas, you can check these topics in the below-mentioned categories: –

Functional Branding:

The role and functions of Influencer Marketing in promoting sales
The psychology of customers, its assessment, and the function it has in the field of digital marketing
What are the influence of leadership style and team process in terms of innovation and performance in functionally heterogeneous teams?
Define the functions and relationships among the strategic orientations, international diversification, performance of organisations and cultural intelligence
Is there a need for corporations to emphasise corporate diplomacy to enhance negotiation skills for executives functioning in a volatile business environment?
Compared to the individual charismatic form of leadership, does organisational leadership offer leadership functions to an organizationally beneficial degree?
10 Importance of functional brand strategy
The elements of functional branding in an SME
Functional branding vs Symbolic branding
The qualities and perceived value of functional branding in a corporate environment

Visual Branding:

The elements of the visual branding
The 10 essentials of the visual branding
Explain in detail the 4 components of the visual branding
How many visual branding elements are there, and how do they affect the customer’s mind?
How to create a strong visual brand – A detailed insight
How to captivate your audience with visual branding
Creating visual identity: How to use the key visual branding elements like a pro?
Logo vs Fonts: Which elements are more crucial in visual branding?
Disadvantages of using too flashy imagery in visual branding
Ranking the different types of the visual branding
Role of fonts in visual branding

Symbolic Branding:

Brand Symbol – how to choose one
Importance of brand symbolism
Symbolic brands vs Functional brands
How brand symbols can help a business grow
Effect of brand symbols on customer minds
4 Elements to create a strong brand
8 types of branding and how they are used in creating brand
Branding ideas – How to generate the best ideas in a corporate
De-branding and the decline of symbolic branding
Symbolic branding and the 12 brand archetypes
Importance of timing while creating brand symbols

Brand Positioning:

7 brand positioning strategies
Purpose of writing brand positioning statements
Value proposition vs Brand positioning
Core elements of strategic brand positioning
How brand positioning changes according to the target audience?
Co-relation between Brand promise and Brand positioning
Role of vision boards to create brand positioning strategies
How brand positioning helps businesses to differentiate from others
Brand positioning and brand values – The underlying relationship
Brand positioning and how it affects customer perception?
Relation between brand positioning and inflation

Benefits Of Branding

Branding – why it matters the most?
Advantages of a strong branding campaign
Disadvantages of over-branding a product
5 types of branding – Explaining the branding elements
Can a company have too many brands? – Effects of having multiple brands
A 10-step brand development strategy that every small business can apply
Creating a brand – 20 questions to consider
Benefits of creating a niche brand
Benefits of creating a brand for the masses
Benefits of hiring ad agencies for creating brand campaigns
How managers decide the budget to get optimum benefits from branding

Individual Branding

Individual branding vs family branding
Differences between individual branding and umbrella branding
Advantages of individual branding strategies
Individual branding – All you need to know
Individual branding strategies – The dark side of it
5As of individual branding
10 golden rules of personal branding
Individual branding tips to boost business
Why and how choosing a theme is crucial for personal branding
4 pillars of individual branding

Brand Extension Branding

Brand extension – definition, how it works, and examples
Role of brand extension in marketing
Causes of brand extension in big companies
Effects of brand extension on boosting brand image
Pros and cons of brand extension
The most successful brand extension strategies in the corporate world
Brand extension is ideal for stable companies – explain
Comparative analysis of the five extension strategies
Importance of ad campaigns in a new brand extension strategy
10 most infamous debacles during the brand extension campaign

Attitude Branding

Attitude Branding and its importance in marketing
How does the attitude of a brand change?
How can companies improve brand attitude?
What causes customers to incline or move away from products?
Key features of brand attitude
10 Brand strategy examples and what do we learn from them?
Brand attitude and its role in deciding the success of the brand
Key elements to identify brand attitude?
How 7 components of branding strategy affect brand attitude?
How do the 4Cs of branding affect brand attitude?

What Is A Brand Dissertation?

A brand dissertation is a literary work to help you get detailed knowledge about different types of branding and how they affect an organisation’s profitability.

How Do I Write A Dissertation For The Brand?

Explain why you choose the topic
Ask a couple of research questions
Identify the best methodologies using sample size and data.
Write the dissertation. Take the help of samples if needed.

What Is The Best Topic For Brand Research?

There are many trending topics on brand research. According to the surveys, the most popular essay topic on branding is “Social Media Marketing: The end user’s attention and factors affecting the popularity of brand posts.”

What Is The Best Thesis Title For A Brand?

There are no specific titles that are ideal for any brand thesis. Instead, you need to understand the thesis questions and audience needs and make up a title accordingly.

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Home » Blog » Dissertation » Topics » Marketing » Branding » Branding Dissertation Topics List (30 Examples) For Academic Research

Branding Dissertation Topics List (30 Examples) For Academic Research

Mark Nov 5, 2019 Jun 5, 2020 Branding , Marketing No Comments

In the field of business, branding dissertation topics are based on the concept and area of branding. Branding is a process of developing an innovative and unique name for the product in the mind of consumers. The project topics on branding reflect the vast area of branding and its importance in the field of marketing and business. The research topics in the branding field are presented below and our writers can provide a quality dissertation on the selected branding dissertation topic.

A list Of branding dissertaton topics

Branding techniques and approaches in the era of sustainability.

Role of branding in attracting and influencing consumer purchasing decisions.

B2B branding strategies in the developing markets.

Building brand reputation in the digital age.

Impact of branding management on the business performance.

A systematic literature review on place marketing and place branding.

To evaluate the impact of nostalgia marketing towards brand management and advertising engagement.

Relating Instagram and brand management in the case of fast food business.

The brand meaning co-creation process on Facebook and Twitter.

Importance of social networking on the brand building and development.

Conceptualising, measuring and managing the customer-based brand equity in the context of food businesses.

Strategic brand management to achieve profitability and a competitive advantage.

Manging the process of customer brand engagement by utilising innovative ideas.

Role of brand identity development and the role of marketing communications.

Impact of personality on brand selection and satisfaction.

Consumers and brands across the globe: cultural perspectives.

Creating and promoting the meaning of brands on social networking sites.

Strategic management of branding to influence the perceptions and beliefs of consumers.

Strategic advantage of advertising on social media to manage the brands and its success.

Developing a purposeful brand as a driver of consumer preference.

The interactive context in the process of customer brand engagement.

Examining the cultural meaning of brands.

Relationship between brands, emotions, and self.

History of brands and the evolution of branding.

Experiential brand meaning and the internal brand co-creation.

Destination branding and the review of city branding.

Relationship between brand and marketing mix.

Emerging concept of brand alliances in the social media context.

Semantic analysis and the evolution towards participative branding.

A study of evolution of nature and narration of brands.

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Branding Research Questions: 12 Keys to Success [templates]

Topics covered ✅.

What is branding research?
Brand recognition survey questions examples
Brand identity survey questions
Rebranding survey questions
Brand perception survey questions
Branding research process
Brand research examples

You're starting a business and want your product or service to stick out in consumers' minds. How can you make sure you have loyal customers that resonate with you?

Brand identity is one of the most important aspects of any business, and it can make or break a business that doesn't get it right.

Claim My Free Brand Positioning Template

This hub is ready-made and pre-populated with tips, examples, checklist items, and files to help you improve your brand positioning.

1. Branding

When building a new brand or business, it can be hard to know where to begin. A good place to start is with look or design.

A brand represents how the world perceives a business or a company. Branding is the process of giving meaning to a product or service through creative and visual decisions.

Most businesses probably have a few visual aspects in mind when they start the process; such as a color scheme, font styles, images, and a brand voice. Making these aspects unique and distinct from other brands out there is key to establishing a strong brand identity.

2. Product Success

You've got a great product, but you want to make sure it's reaching the right people and getting the attention it deserves. Here are some questions to help you get started:

Who is your target market?
What kind of research do you need?
What are your marketing efforts?
How do you maximize your competitive advantage in the marketplace?
How can you sell this product without losing sight of its value proposition or its core purpose?

You should also consider product testing market research to ensure you are validating that your potential product is meeting the needs of your audience.

3. Target Market Studies

Target market studies help you figure out who you're marketing to and help you create marketing campaigns that speak directly to your customers' needs and desires, resulting in more valuable insights and a competitive advantage over other companies.

Here are some of the most important questions you'll need to ask when conducting face-to-face interviews with your target market:

What do they think of the product or service (positives and negatives)?
How did they find out about it?
Why did they choose this particular product/service over others?

“If you can't measure it, you can’t improve it” - Peter Drucker

How do you figure out who you're marketing to?

There are a lot of ways to do this; for example, you can use different types of surveys for research , focus groups, and other types of market research methods to get a sense of what your potential customers are looking for.

And there are plenty of free online survey templates that will help you organize research and questions so that they're easy for people to answer.

How can a company know if it's doing a good job if it doesn't know what it needs to improve on?

A survey is a way to get more insight into your target market's preferences, needs, and perceptions. Since the beginning of marketing, polls, surveys, and, better yet, super fancy questionnaires, are a great way to collect both quantitative and qualitative data.

The bottom line is that you want to de-risk and ensure your marketing efforts are as effective as possible. Thus, it's critical to understand who you're really targeting and how they feel about your brand on an ongoing basis, before investing substantial capital or labor into any single campaign.

Claim My Free Surveys Template

This hub is ready-made and comes pre-populated with surveys, lists, and PDFs to help you get started.

5. Basic Areas for Surveys

While the survey questions may vary, they should focus on the following basic areas:

Target audience demographics (age, gender, education level)
Perception of your product
Customer experience with the product
Marketing communications and campaigns that have been most effective with this customer base

Infographic displaying basic areas for surveys

6. Finding Your Audience

While it may seem that we are repeating this over and over, it warrants reinforcement. Always remember: when it comes to brand building, one of the most important things you can do (if not the most ) is deeply understand your target audience.

In order to do that, you need to ask the right questions. Here are some things to consider when writing your questions for surveys, polls, and questionnaires:

What is their gender?
What age range?
Are they parents?
Do they live in the city or suburbs?
What are their hobbies and interests?
What are their passions?
What do they like to do for fun on a Friday night?

Questions like these provide baseline demographic data as well as more fluid narrative data about how the potential customer views themselves, and how they approach their lifestyle.

These questions also help with customer loyalty research and continuously understanding what your customers value.

When you find your audience, this can help you with branding. For example, if your primary audience is children, you can make design choices that create a product that will catch kids' eyes. These can include bright, warm colors and exclamatory statements.

You should also consider various types of audience research tools .

Claim My Free Audience Research Template

This hub is ready-made and comes pre-populated with free tools, checklist items, files, and examples to help you improve your audience research.

7. Perception Surveys

Perception surveys and brand perception research helps you understand how your audience perceives you or your product/service over a duration of time.

8. List of Questions for Perception Surveys

Below is a list of questions to consider as you plan, strategize, map hypotheses and assumptions to test, and ultimately build out your perception surveys:

What kind of surveys can be used to gain valuable insight into customers' experience with your brand?
How can you use customer experience surveys to improve your marketing campaigns and craft more targeted, effective communications?
Do customers think your product is affordable enough, or too expensive?
Do they think it's something that would be useful to them personally or professionally?
Have any competitors come out with similar products recently that may make yours seem old-fashioned by comparison?

9. Customers

While many of us love to plan and strategize, perfection is often the enemy of progress. With calculated risk and strong assumptions, it's time to get into the weeds and go interface with customers.

Getting feedback from real customers is the most direct way to inform strategic decisions about how to move forward with branding efforts. Fortunately, there are numerous ways to do this without spending excessive time, money, or energy.

3 steps for gathering customer feedback

For starters, you can:

Conduct an informal survey using SurveyMonkey , Qualtrics , or another online survey tool
Gather qualitative information and input through an external knowledge management system, like Kahana
Talk to people within your networks, go on social media, and send notes to folks on our mailing list (email and physical mail)

10. Marketing

Let's take a step back and look holistically at marketing. With revolutions like data-as-a-service, the post-cookie world, metaverse marketing, and omnichannel experience disrupting the marketing world, if anything, it's more important than ever to focus on asking the correct branding research questions.

Marketing doesn't need to feel like an uphill battle as long as you take pleasure in the process of honing your strategy and aim to deliver brand experiences that are truly delightful.

11. What Consumers Want

You're constantly tinkering and optimizing your marketing efforts, and part of that ongoing process is to know who your audience is and what they want at a given moment.

Example clusters of branding research questions

When you are learning about consumers and their preferences, there are several clusters of branding research questions you'll want to ask yourself:

What do they value?
How do they prioritize their needs?
What are the most important factors when making purchasing decisions?
Are you targeting specific demographics or geographic regions?
How often do you reach out to potential customers?
How much effort is being put into building relationships with them?
How would these people perceive your brand?
What would they say if asked about it?
What are their perceptions of competing brands as well?

If you can't answer these questions with confidence, then you won't be able to develop the appropriate marketing messages to generate results or build a strategic plan that will work for your business. Moreover, if you can't answer these basic questions, you can't expect to use advanced solutions like predictive analytics properly as marketers.

12. Brand Research: a Useful Tool

When you think about the marketing you do for your business, what are your goals?

Do you want to find new customers?
Do you want to keep customers happy with your products and services?
Do you want to increase sales?
Or do you just want to find out if people are actually interested in what you're selling?

The answer to all of these questions is yes. All of these goals are important for any business.

Being mindful of them and focusing on the right questions to ask in order to achieve them will help guide your marketing strategy moving forward, and will help ensure that future campaigns appeal directly to your target audience's needs and desires.

Crafting Identity: Exploring Novel Branding Dissertation Topics

November 17, 2021

Dr Jana Martiskova

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Table of Contents

How do I find a unique dissertation topic on branding?

Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. Our experts compile a list of branding dissertation topics below you can pick any one of your choices. We can also help you with your research.

Here is the best list of Branding dissertation topics and brand management topics for master’s and undergraduate students

Go through the list of branding dissertation topics and select anyone for your dissertation writing.

The Impact of Visual Branding Elements on Consumer Perception : Explore how visual branding elements, such as logos, color schemes, and typography, influence consumers’ perceptions of a brand.
Luxury Branding in Emerging Markets : Investigate the strategies and challenges associated with luxury brand expansion and marketing in emerging markets.
Sustainability and Branding : Analyze the relationship between sustainable practices and a brand’s reputation, examining how eco-friendly branding affects consumer choices.
Brand Identity and Political Correctness : Examine how brands navigate the challenges of political correctness in their branding and the potential consequences for their image.
Global Branding Strategies : Study the strategies employed by multinational companies to adapt and maintain a consistent brand image across diverse cultures and markets.
Brand Storytelling in the Digital Age : Investigate how brands use storytelling techniques in their digital marketing efforts to connect with consumers and build brand loyalty.
Co-Branding and Collaborations : Explore the effectiveness of co-branding and collaborations between brands, considering the impact on both brands involved.
Counterbranding and Activism : Analyze the use of counterbranding and activism as tools for challenging and reshaping established brand narratives.
Personal Branding in the Influencer Era : Investigate the rise of personal branding among social media influencers and its impact on traditional brand-consumer relationships.
Brand Resilience in Crisis Management : Study how brands manage and recover from crises, examining case studies of brand crises and their responses.
Brand Localization vs. Globalization : Compare and contrast the strategies of brands that adapt to local cultures versus those that maintain a global image.
Ephemeral Branding in Pop-Up Shops : Explore the concept of ephemeral branding and the use of temporary pop-up shops to create buzz and brand loyalty.
Neuroscience and Branding : Investigate the application of neuroscience in understanding consumer responses to branding elements and how this knowledge is leveraged by marketers.
Rebranding and Corporate Image : Analyze the challenges, risks, and rewards associated with corporate rebranding initiatives, considering both successful and unsuccessful cases.
Brand Authenticity in a Post-Truth Era : Explore the concept of authenticity in branding, especially in the context of the “post-truth” era and the challenges it presents for brands.
How do the segmentation and marketing of consumers influence the luxury retail industry?
How effective has the marketing of Black Friday been in terms of driving sales?
What are the main features of a brand that are crucial to maintaining its reputation in the market?
Is it possible for a newbie to compete with a brand in the too-old market and have a good reputation among the people?
What are the things that are judged by the customers while choosing branded products among so many brands?
The brand manager is responsible for the popularity of a specific brand in the market, both in negative and positive aspects.
To what extent has COVID-19 resulted in the marketing shift in the retail industry?
What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?
What are the important things associated with the marketing of a brand among its customers in the market?
How is the marketing of a branded product different from that of the local production of a business firm?
Is there any significance of online marketing and delivery of things regarding brand marketing?
What are the features of online brand marketing, and how does it differ from conventional marketing through pamphlets?
Describe the role of media and television in brand marketing among the people.
What are the sentiments of women in terms of comparison branding and advertising?
A study showing the impact of advertising on consumer behavior
What are the latest technologies and tracker sites that are helping the business management team to know customers’ behavior regarding the consumption of a branded product?
How do you do consumer behavior analysis to manage your brand according to the requirements of your target customers?
Which are the best things that must be known to the brand manager about consumer behavior?
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
How does the co-creation process on Facebook and Twitter help in effective branding?
What is the impact of social networking on brand building and development?
The role of attractive advertisements on the purchase decision of consumers for luxury restaurants in the UK.
How do the 4 Ps for marketing translate into the marketing strategies for luxury brands?
The importance of color psychology in driving the purchase decision of luxury brand consumers.
To what extent does Instagram help in the brand management of fast food businesses?
What is the impact of cultural perspectives on consumers and brands across the globe?
How does strategic management of branding influence the perceptions of consumers related to a brand?
What is the brand-building process of a luxury fashion brand?
A literature review on the issues and opportunities in brand portfolio management
What is the impact of consumer empowerment on engagement and brand loyalty?
How has LinkedIn become a platform for employer branding?
How does employer branding benefit the long-term success of the brand?
To what extent does employer branding influence employee performance?
What is the impact of FMCG food packaging on branding strategies?
The impact of sales funnels on the revenue streams for high-end luxury brands in the UK. A case study on Rolls Royce.
Effect of innovation on the brand’s value. A case study on apple
How are countries focusing on branding cities for tourism?
What is the impact of brand sound elements on consumer behavior?
A literature review on the appropriation of brand extension
Studying the concepts of brand identity and positioning?
The impact of the 4 P’s on the buyer personas of the high-end bag manufacturing businesses in the UK.
The effect of celebrity endorsement on the brand image of the fragrance industry in the UK
The relationship between brand equity in increasing prices and altering consumer behavior
A systematic literature review on the concepts and strategies of brand management
How does the branding of FMCG goods change according to the economic conditions?
What is the effect of color packaging on consumer perceptions?
To what extent does branding affect consumer behavior and attitude toward a product?

Are you still looking for branding dissertation topics? If you have not found the dissertation topics on branding or still looking for branding research topics you may contact us below for our customized topics and dissertation writing service on branding.

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Branding refers to the process of establishing a distinct identity for an entity. Branding is crucial for business growth. It connects businesses with consumers through the virtual space. Research in branding has become essential to know its significance. Thus, students must look for fascinating branding dissertation topics for their dissertation modules.

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Branding and Brand Image Dissertation

To find inspiration for your paper and overcome writer’s block
As a source of information (ensure proper referencing)
As a template for you assignment

A preliminary literature review

The detailed research methodology, reference list, introduction.

Branding has emerged as one of the most important issues of modern world. In fact, it influences a multitude of spheres, including marketing, society, and even psychology. First, it is worth mentioning that nowadays creating a brand image has become of a paramount importance for the international market in general and for the major companies in specific.

Secondly, branding influences the consumers as well: even though the brands are being designed and developed for people, this phenomenon also has a reverse process. For instance, while the brand products need buyers, the consumers need the products with a good brand image.

The better the position of a certain brand in the international market, the greatest is the demand for it, and visa versa. Finally, brands are now proved to have a great impact on the psychology and subconsciousness of people.

Thus, there is an evident interdependence of the two main components of marketing, the seller and the consumer. Our task is to study this interdependence, its main tendencies, processes and rules.

In order to get the basic knowledge in the field of branding, we will familiarize ourselves with the theoretical ground of the topic. In addition, we will try to analyze the elaborated material critically in order to form our personal opinion about all the issues, which would be as objective as possible.

Before analyzing the main problems in the field of branding, it is worth defining the brand. There are several approaches to defining the brand; however, no universal definition had been yet accepted. Therefore, we should consider several definitions of brand that are used nowadays. One of the simplest paraphrasing of brand is probably given by Keller (2003a).

The author states that “technically speaking, whenever a marketer creates a new name, logo or symbol for a new product, he or she has created a brand”. On the other hand, it should be mentioned that the most common tendency is defining a brand as “the name associated with one or more items in the product line that is used to identify the source of character of the items.” (Kotler 2000, p.396).

The American Marketing Association gives another definition of the brand. Namely, they refer to a brand as to “a name, term, sign, symbol or design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.” (Kotler 2000, p.404).

Having summarized the found definitions of brand, we need to point out that in this work we are going to analyze brand as a much broader notion. Taking into consideration the complex nature of brand and its role in today’s society, we cannot state that a logotype or a name is enough to be called a brand.

Brand is associated with products and packaged goods and thinking processes and business strategies of a certain firm; it also denotes both the product manufacturing and service organizations. Thus, judging objectively, we should note that brands also refer to a certain quality of the product or service, its position in the market, its target consumer etc.

A successful brand is the one that has a memorable and positive brand image. In contrast to the previously given definition of brand, there is a statement that “brand is a sign – therefore external – whose function is to disclose the hidden qualities of the product that are inaccessible to contact.” (Kapferer 2004, p.28) In other words, brands are not simple names; brands are names with individuality.

Nowadays the major challenge for all organizations is creating a powerful and distinctive image for both the product and the company. Thus, Aaker (2000) denotes that the goal for a traditional model is to build up a brand image and frame a tactical element that helps in achieving the short term results.

If earlier branding was considered as an offhand fashion that is a part of the product, today branding is referred to as the major issue that is related to the product strategy (Kotler 2000). It is worth mentioning that Kapferer (2008) ironically differentiates between two approaches to branding.

One is “customer based and focuses exclusively on the relationship customers have with the brand (from total indifference to attachment, loyalty an willingness to buy and rebuy based on beliefs of superiority and evoked emotions)”, and the other “aims at producing measures in dollars, euros or yen”(p.9).

In any case, for a company to be successful at creating a positive brand image it is important to consider the key brand factors, which include:

Assets and capabilities
Innovation perceived quality for the customers
Local and global orientation
Good company vibes
The size and performance of the corporate

Working on the mentioned points will enable a company to create a positive brand. This, in turn, will allow differentiating an organization’s products and services from those of others, and increasing the companies’ efficiency in their marketing expenditures and the activities associated with it.

What is more, one should consider developing a viable brand strategy, creating brand awareness, and studying the market. All these points will be covered by our study.

Brand Management and Brand Strategy

Once a brand has been created, it needs a lot of work to be done in order to obtain a proper reputation and leading place in the market. The measures, which are taken in order to promote brand and develop its improvement, are referred to as brand management. With the words of Reeves, “the art of creating and maintaining a brand is called brand management” (Reeves, 1).

On the contrary, Aaker (2004) as a rather pragmatic approach to the issue, arguing that brand management refers to applying various marketing techniques to a certain brand (Aaker, 2004, p.47). Indeed, there is a multitude of techniques that can be used for promoting different kinds of products and services. That is why it can be stated that brand management is strongly related to the brand strategies.

Correspondingly, a brand strategy is the thought of translation of the business strategy for a particular market place. It denotes the way in which the company is delivering its product to the market where it is intended and this, in turn, will influence the target customers in creating an image in their mind about the product.

There are various branding strategies. They include:

hybrid branding, which is integrating two or more brand names and the products correspondingly;
umbrella (also called “family”) branding, which lies in providing different services and products by one company;
corporate branding, which is offering one kind of benefit to the customers by different organizations;
distinct (sometimes referred to as “individual”) branding, which is creating “sub-brands” for different services and products of one organization, and many others (Worsham, 2009).

All these strategies are to be applied in different specific situations.

Besides the mentioned strategies, there are also others, which can combine several approaches. As an example, we can mention the cobranded ingredient branding strategy, offered by one of the authors. The essence of this strategy lies in the fact that “the attribute ingredients are supplied by another firm” (Kaushik, 2002, p.80). Such strategies can be successful in certain situations.

Aaker (2009) explains the traditional model for brand management, where the team of brand management is in charge of creating and coordinating the program of brand management within an organization.

Thus, according to the author, an important objective behind the building of brand management team is coordination between the manufacturing and sales department, the main task of which is to derive solutions for the problems that are arising out of the sales and market shares.

This strategy suggests that the marketing department is the matter of concern in the branding activity. In our opinion, this scheme is rather viable in today’s market, where most of the companies started focusing on the tactical aspect rather than on strategic and visionary aspect.

Another point of view was expressed by Steve Manton, who suggests that the intellectual asset strategy is one of the most successful for positive brand image design. To be precise, the author states that “intellectual asset strategy should address issues, such as:

How intellectual assets underpinning the organization’s key differentiating and enabling capabilities are to be managed;
Whether the organization will seek to generate revenue from its intellectual assets via licensing, and if so, how opportunities are to be realized;
How the organization will use trademarks to protect, develop and exploit its brand.” (Manton, 2005, p.38).

Another author, Kapferer, analyzes the issue of brand management from another point of view. The author discovered that the key feature of brand management is designing its identity (Kapferer, 1995, p.47). Indeed, developing a unique identity for a brand is the major task of brand management, which is important for the companies as well as for the consumers.

What is more, there is an idea expressed by Leslie de Chernatony, who argues that the brand identity should coincide with its manager and employee identity. In other words, the author says that the workers and the brand should have a single spirit; the values and ideas of a certain brand image should be shared within the circle of people involved in the brand management (de Chernatony, 1999, p.184).

Indeed, such correlation between the personnel and the brand can help to create a successful trademark. The author also performs a view that the homogeneous brand identity leads to development of strong brand, while changing the image of a trademark can be harmful in the long run.

Overall, there are various brand strategies, and the choice of a certain brand strategy has to be motivated by such factors as target consumers’ needs and possibilities, product or service orientation, the current situation in the market, etc. In any case, choosing an appropriate branding strategy is a key to its intensive promotion and prosperity of the company.

Importance of Branding

As it was already mentioned, branding plays an outstanding role in today’s society and economy. To clarify the notion a bit, it is worth saying that branding denotes the process of producing and delivering the brand name of the products and services. Branding is applied to the whole organization’s identity and the products and services as well.

For the various companies, starting with the smallest firms and finishing with world famous monopolies, branding has become the major subject of concern. Today branding is both the aim and the means. It is extremely important for a company to design and maintain their own brand. As Keller has noted, branding guarantees a manufacturer (Keller, 2008, p.41):

Legal defense of the product’s uniqueness;
Identification of the product or service with its specific features and qualities;
Recognition and financial benefits;
The advantage of competition in the market.

Choosing a suitable branding strategy creates a positive image for the company, which depicts its efficiency and compatibility in the market. One of the most important benefits of branding for organizations is that their production or services correspond to the needs and values of a certain type of customers.

With the growth of brand popularity, the cooperation between the company and consumers increases, making the marketing process more prolific for both sides.

According to one Jean Kapferer, branding is a never-ending process, which needs to be constantly supported by the owners of the companies. As far as the modern economy is rather instable, branding should be efficiently planned in order to bring financial satisfaction for both the organization and the customers.

What is more, the changing environment of the market demands a high compatibility level and ability of a firm to satisfy the needs of different types of consumers. According to the author, branding is definitely a factor which helps to realize all the mentioned tasks.

Kapferer states that “the most prospective brand managers are looking for potential opportunities and free places on the market through the increasingly spread process of branding” (Kapferer, 2009, p.12).

On the other hand, besides the importance for the company, branding also conveys essential benefits for the consumers. Specifically, a branded product can guarantee to the customer a certain level of quality, which is stable throughout the years.

Moreover, branding is important for the customers because of its definite source and numerous levels of control, which eliminates the risk of not qualitative production selling or dissatisfactory service providing. Another advantageous feature of branding is that due to its popularity the customers gain not only certain things, but also a positive image created by the brands.

The same feature allows consumers finding the things of their level and their style quickly and effectively, with no need to spend time and money on searching for what they need. Furthermore, comparing to the common production, branded one conveys the manufacturer’s responsibility for their production and its quality.

Finally, branded products and services give a moral satisfaction to their consumers, as knowing that the surrounding things are of a good quality and well-recognized all over the world makes us feel more chick and comfortable.

However, in order to be objective, we need to take into consideration all the aspects of the studied issue. Thus, we found it important to mention that some authors have noted that branding is not always possible to plan; some unexpected problems can occur. This proves that branding takes some risks.

For instance, David Aaker believes that “A brand can take some risks. A strong brand is resilient and can stand some extension…, especially if the extension has some degree of separation.” (Aaker, 1995, p.138). As it can be seen from this quotation, creating a brand can only be safe when the owner of a company is sure about his perspectives and tools for brand promotion.

If the brand is not developed enough, it can be consumed by larger corporations, or simply left aside by competing organizations. In order to avoid these risks, it is important to constantly promote a product or service and develop brand awareness.

For society, branding can also have some negative consequences. In fact, branding is one of the major reasons of prejudice occurrence. People judge each other and the surrounding by the trademarks, not with some other qualities. This leads to the annihilation of moral values and subjects humanity to support the materialistic concepts.

What is more, branding increases the gaps between the different social groups, suggesting that luxury brands are available only for those who can afford them. This in turn causes social inequity and leads to deprivation of rights of some people.

As we can see, branding has a lot of positive features; its importance for both the manufacturers and consumers is hard to overestimate. However, together with the benefits, branding brings some problems like social inequity and risks for companies.

Creating Brand Awareness

Brand awareness denotes the primary and prerequisite dimension of the brand knowledge system in the consciousness of the customer. Basically, brand awareness reflects the ability of consumers to identify a certain brand in different situations among the production of the other manufacturers.

In other words, in case of high brand awareness a customer would think of a certain brand in a real buying situation. Brand awareness can also be referred to as a number of associations and images related to a certain trademark.

Brand awareness should be constantly developed in order to make a brand competitive in the conditions of changing modern world and its economy. The activities related to creating brand awareness are aimed at increasing the product’s recognition among consumers. However, there are two approaches to this point.

The first approach is based on developing an ultimately positive image of the product and promoting it by selling this image. This approach is rather successful, as one of the most important tasks of any campaign is making people want something. A nice wrapping is often preferred to an ordinary one, even if it is empty inside. Another approach suggests that a brand can be promoted through permanent good quality.

This approach is most appropriate for the long-term relationships between the company and the buyer, and relies on the experience customers have with the product or service.

Concerning this issue, Aaker notes that “most important contributing factor to the success of a licensed brand is the quality of the manufacturer, which is why it is absurd for brandowners to limit their options to only the most persistent courtiers.” (Aaker, 2004, p.14).

Indeed, the companies, which focus on gaining a good reputation for their brand through working on its quality, are more likely to obtain the preference of a number of customers in the future. This approach is aimed at developing trust and confidence in the customers rather than imaginary feeling of superiority.

Brand awareness is an important factor that facilitates the buying decisions process of the consumers. It is important to organize branding in a way that would enable the consumers to recall the branded product in a certain product category. The only way to achieve this is increasing the awareness among customers. The awareness increases the possibility of being a member of the consideration set of a brand.

In order to create brand awareness, the company should first analyze its potential stakeholders. This analysis should include such information that answeres the next “3 general questions about stakeholders” offered by Frooman:

Who are they? (this question concerns their attributes)
What do they want? (this question concerns their ends)
How are they going to try to get it? (this question concerns their means) (Frooman, 1999, p.193)

Answering the offered questions will allow an organization study the field of their occupation and organize their activities in accordance with the needs of stakeholders. After all, the success of a certain brand depends on its relationships with consumers.

Due to this, analysis of buyers’ behavior has become one of the most important fields in the sphere of marketing. At this point, every detail matters. “Buyers maximize the utility consisting of deterministic and stochastic components”, states one of the authors (Carpenter, 1989, p. 1029).

The studies of brand awareness development also investigate the weak points of the process. For instance, Alina Wheeler argues that the image of the company is one of the most important issues for the brand. According to the author, every detail matters, including the form, color, general design, logotype etc. In case of inappropriate match of these elements there is a risk of losing the customers (Wheeler, 2006, p.72).

Overall, it is necessary for a company to realize the importance of creating brand awareness. The high brand awareness means that the consumers prefer and trust a certain brand more than others, which increases its market share and contributes to its development.

In order to increase the brand awareness, numeral tools can be used. One of the most effective techniques for brand awareness development are those of marketing communication mix.

Marketing and Communication Mix

For a successful brand promotion, it is important to choose a proper marketing communication mix strategy. Marketing mix is a set of activities used for brand promotion. These activities are aimed at creating a viable and competitive campaign that can successfully deliver a certain message to the public and, as a result, increase the brand selling rates.

In addition, an appropriate marketing and communication mix plays a significant role in building the effective relationships with the customers, stakeholders, and also helps in leveraging these relationships for creating brand equity.

At the level of branding, the marketing outcomes and efforts are considered, and they are essential to the organization’s decisions related to the marketing activity. There is a multitude of approaches to communication mix; different companies may apply the tools of communication mix differently in accordance with their specific situation. Among the promotion activities of marketing communication mix there are:

advertising
sales promotion
personal selling activities
public relations
direct marketing

Without a doubt, it is extremely important to choose the appropriate elements of the marketing mix for successful brand promotion. Thus, it is worth analyzing all of the communication mix strategies. Advertising is the promotion of a brand through the mass media and all the possible visual and audio agents, such as big boards, radio messages, and many others.

Advertising is considered one of the most powerful tools of communication mix, as it has the greatest impact on customer’s purchasing decision. This tool suggests that customers become a active partners in the economic cycle; therefore, while advertising companies should adopt an appropriate advertising strategy through which the message can be conveyed to the customer correctly.

Another technique, which is sales promotion, can be most fully defined as “sales-stimulation achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, etc.” (Sales promotion, 2010). This technique is also rather effective, as it gives the customers a chance to economize and feel the prerogative of getting the same quality for a lower price.

Another aspect included in the marketing communication objective is personal selling. This technique is not aimed at the publics in general; this communication strategy is often used with a narrow circle of some specific consumers. Personal selling is most often applied by the owners of small companies, which are serving a limited number of people.

According to one of the explanations, “unlike advertising, a personal sales message can be more specifically targeted to individual prospects and easily altered if the desire behavior does not occur” (Business glossary: personal selling, 2010). Contrary to personal selling, public relations are aimed at creating a totally positive image of a brand for all its potential users.

Public relations mean managing the flow of information between the company and its stakeholders, partners, consumers, competitors, etc. Public relations are becoming more and more important in the modern market, as it contributes to the brand promotion and positive brand image creation.

The last tool of marketing communication mix is direct marketing. This tool is familiar to everyone, as it is based on direct propositions to the consumers, such as brochures, mail messages, television commercials, online stores, etc.

This communication mix element is used to develop a campaign through the years, and is thought to be rather effective. However, from your personal experience you can recall the drawbacks of the tool: the consumers rarely take it seriously, calling the mentioned materials of the tool “spam”.

In contrast to the mentioned views on communication mix, Jean Kapferer expresses a different idea about the essence of branding. The author argues that “Brands are rejuvenated by new products matching new needs, not by advertising.” (Kapferer, 2009, p.6)

In fact, this opinion is rather critical and should definitely be considered when analyzing the importance of brands in today’s world. Indeed, even though advertising is thought to be one of the most successful tools of communication mix, it can barely work for a long time with the condition of unacceptable quality or uselessness of the product.

As a result, it can be stated that one of the main criteria of brand promotion should be the underlying importance of the product for society. As one of the authors noted, “Just because it sells well doesn’t mean it’s good for the brand in the long term.” (Neumeier, 2006, p.8).

Obviously, a well-advertised and promoted space-suit will have less chances to become popular, than a toothpaste, as far as their value for the society in everyday life is different.

In our point of view, marketing communication mix is strongly related to the studying of consumers’ psychology. For instance, the promotion activities are based on the manipulation strategies, which allow influencing the buyer’s consciousness and subconsciousness in order to make them give preference to this or that brand.

Thus, successful branding demands knowledge of customers’ psychology in order to influence it properly. There are a number of ways to manipulate people, in specific – buyers. This point of view is developed by Eric Soares in one of his books. The author discusses the role of planned events in the marketing communication mix, proving that the buyers’ behavior is rather predictable.

Soares mentions such details as visual signs, audio motivators and other agents, which can subject a person to buy a certain product of a certain brand (Soares, 1991, p.178). Thus, this dissertation is going to be conducted from the point of view on branding as a range of tools for influence on consumers.

In this section, we have analyzed the main tendencies and problems in the field of branding. We studied such notions as brand management, brand strategy, communication and marketing mix, which allowed us embracing the major studies in this sphere.

As a result of the literature analysis, we have learned about the techniques for creating brand awareness, analyzed the major activities of communication mix, and proved the importance of branding for both the manufacturers and consumers.

In addition, we have noticed some gaps in the literature; for instance, the negative influence of branding is not being studied at all, and brand management techniques are not defined clearly.

Having analyzed a number of sources, we can now form more specific objectives of our study. Thus, the objectives of this dissertation are:

to analyze the theory of branding
to design a proper branding strategy for the Academy of Arts
to create brand awareness among the potential customers of the Academy

In order to achieve the mentioned objectives, a proper research methodology is to be chosen.

Identification of research methodologies is of paramount importance in dissertation writing. As it was already mentioned, our dissertation concerns the issue of branding and branding image. To be more specific, it is relevant to mention the research objectives of our study:

Thus, it is necessary for us to analyze what issues and matters are to be considered in such kind aof research. It is being widely accepted that a research on branding answers the question “How do people perceive your product, service, or personality?” (Branding research to manage perceptions, 2002).

Indeed, all the branding activities are aimed at creating a positive branding image, which will serve for making people think good of a certain brand. What is more, in some cases it does not matter what people think about this or that brand, but it is important of what brand they think at first when recollecting a range of specific products.

As it was already mentioned in this paper, the effectiveness of a product or service in reaching the target market and even others is greatly influenced by the use of various branding strategies. Thus, it is important to have a critical analysis on the matter of methodologies used in conducting research on this topic.

As one of the sources denotes, “a dissertation’s methodology consists of four parts: participants, instruments, procedures, and data analysis” (Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007). That is why, in this section we are going to consider all of the mentioned elements and choose the most appropriate out of the range of available units. Concerning the problems that are to be analyzed, we are going to address the issues of:

proper branding strategy choice
the peculiarities of the organization and its target consumers
design of the tools for our research

As to the chapter organization , we will first decide how to organize our research in a proper and efficient way and define the criteria, which will point to the right methodology. In addition, we will analyze the possible variants for the choice of a certain methodology and try to find out which approach is the most suitable for this paper. Finally, we will try to justify our choice of a certain methodology.

Choosing research type

First, it is important to decide whether our research has to be primary or secondary. In case of primary research, we need to work with new data, and gain absolutely new results. In case of secondary research conducting, we can consult the already written works, compare and analyze different sources and draw our own conclusions.

The contribution of the primary research is obvious, as it opens a new door in the field of brand studying. Therefore, we will try to express our own ideas and explore the gaps in the sphere of brand image creation. However, a primary research can be a task, which can be hard to implement.

Indeed, the sphere of branding is being studied for a century, and there is barely an opportunity to write a work with completely new ideas and views. On the contrary, secondary research is based on elaborating the available sources of different authors, among whom there are professors, journalists, and specialists in the sphere of branding.

This gives a researcher a solid ground for developing the already existing ideas and summarizing the results of the works. As far as there is a multitude of works on branding, it is apparent that for our work the secondary research is the most suitable option. Thus, this dissertation is going to be based on secondary research with some elements of primary research where it is possible.

Choosing research methodology

(Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007)

Among the range of available methodological approaches, we have selected the two that can be useful for our dissertation. These two approaches are qualitative and quantitative. The first research method implies application of case studies, organizing observations, use of secondary data, conducting informal interviews etc.

The other method, quantitative one, includes content analysis, experiments conduction, surveys carrying, use of secondary data, etc. As it can be seen, the both methods offer a range of tools for the material to be collected and managed. However, our task is to define which approach is more suitable for our dissertation with its specifications. To do this, we have to analyze the two research methods more deeply.

Comparing the two approaches, we need to differentiate the situations in which either of them is used as a rule. The most explicit contrast between them is that “Quantitative research is generally better at answering the “how much/many” questions, while qualitative research is better at answering the “why” questions” (Qualitative research, 2009).

Judging from this quotation, we can see that quantitative research usually deals with analysis of a certain amount of people, information, material, etc., while qualitative research is seeking for the essence of things, trying to find the reason for different phenomena happening.

At this point it becomes clear that the choice of a certain research method has to be motivated by the stakeholders we are going to deal with. Thus, it is worth to narrow down and analyze the topic of our dissertation.

Our objective is to identify branding and creating brand image for Academy of Poetry in the Gulf region and Arab world. Working on this topic requires identifying the main stakeholders, their needs and the means by which they can get what they want.

As far as all the people that might be interested in the branding process of the Academy can be called its stakeholders, they will supposedly include the Academy’s sponsors, stuff, students, and government.

Concerning the needs of the mentioned stakeholders, it is clear that all of them are interested in the Academy’s prosperity, development, cooperation with international institutions, high level of qualification, proper image, etc. In order to gain the mentioned points, the stakeholders are probably going to invest in the Academy, become its members, and try to realize their intellectual potential.

As we can see, during the general analysis of the Academy’s stakeholders we were trying to find out why some sort of people might or might not be interested in the Academy’s development, what they expect from this institution, and why are they going to support the Academy. All these questions relate to the qualitative research method.

In contrast, there were no numbers in the analysis; neither did we try to count either the stakeholders or their contributions to the Academy. Therefore, the questions of the quantitative research methods were not used. With this simple example, it becomes clear that the qualitative research method is optimal for this kind of dissertation.

Choice justification

Having chosen one research method among the two available, we need to analyze the chosen method thoroughly, and justify our choice. As it was mentioned, qualitative research requires case studies, observations, informal reviews, and use of secondary data.

Case studies allow analyzing the current situation in the market, exchanging experiences with other brands and learning how to manage a branding process. Concerning observation, it can be done directly or indirectly, or in either participant or non-participant manner; in addition, each of the observation techniques has overt and covert approaches. Observation is monitored, and the results serve as a basis for company’s orientation.

The use of secondary data helps to get accurate official statistics. Informal reviews are also of a great importance, as they allow analyzing the true situation among the consumers and competitors. As it can be seen, all the tools are helpful for our topic.

In order to be more adequate, we decided to find out, whether the qualitative research method is often used with the particular topic. As a result of our searching, it is being recognized that academic researches, including those on the topic of branding, are strongly connected to qualitative method rather than quantitative method.

We consulted one of the sources, where it is said that “in the case of brand management research, most studies are of the case-study type (Stake, 1994), where one, or a few, successful companies’ branding strategies are described in detail” (Belk 2006, p.92). As we analyzed the qualitative research tools, we mentioned case studies as one of the key elements for this method.

Taking into consideration this fact, it can be concluded that researches on branding in most cases are realized with the help of qualitative approach. That proved once more that the qualitative approach is the optimal methodology for our dissertation.

What is more, another source argues that “qualitative research is used when more in depth or perceptual data is required, and where it is less critical to elicit generalizable results as you would in large scale surveys.” (Qualitative market research, 2000). If to follow this rule, we urgently need this research methodology to be implemented in our study, as far as our topic is rather narrow and is focused on a concrete institution.

That is why, there is no need to make a large scale survey, but it is essential to have an individual approach to every issue occurring in the studied object. Indeed, the qualitative research method is capable of the precise analysis of the branding image creation at the Academy of Poetry and its main components.

Another reason for the selection of qualitative research for our dissertation is the fact that it is an understandable research method for a student working on dissertation. This method can guarantee an accurate plan for writing the work, effective tools, and, what is of the greatest significance, simplicity of work conducting.

The qualitative research methodology allows a student opening their intellectual potential and being involved in the study, which is often exiting. What is more, this method helps students to achieve a better pace in research development and interpretations.

Indeed, as one of the authors denotes, “Qualitative research is exploratory in nature” (The qualitative debate: The qualitative – quantitative debate, 2006). As far as working on our dissertation involves a lot of exploration, the use of qualitative methodology can be justified.

Interview guide design

Our next task is developing the stages of using the chosen approach consecutively. We decided to follow the suggestion of one of the sources, which notes that it is best to “use a combination of focus groups, one-to-one interviewers with business investors and the trade as well as future scenario workshops” (Morgan, Pritchard & Pride 2002, p.60).

Thus, the tool of the qualitative research methodology, which we have chosen as the key one, is an informal interview.

While initiating steps in branding strategy, we identified the target groups. We already concluded that the stakeholders of the Academy of Poetry include its stuff, sponsors, students and other groups of people of the same interest. That is why we find it relevant to interview these people in order to familiarize ourselves with their needs, views, ideas of the further development of the Academy and its policy, etc.

Therefore, we are intended to interview individuals as well as groups of people, which can be helpful while drawing conclusions about the current situation in the field.

In addition, there can be numerous workshops conducted with the purpose of recognition, development and utilization of the potential state of affairs. The combined applications of above mentioned tools are expected to yield the most prolific results for this dissertation.

The interviews for qualitative research serve as an effective technique of providing the paper with the illustrations and conclusions. While working on the interview design, one should bear in mind the methodological grounds. For instance, contrary to the quantitative research methodology, where the strictly structured interviews are demanded, qualitative research methodology uses informal interviews.

Their advantage is that the questions are to be of a certain issue, but can change their form in accordance with the interviewed person. This feature is rather beneficial, as it suggests that the different age groups, and people of different status and occupation are given different questions, which in fact answer the same issue.

Despite the informal character of the interview, there are still some restrictions to forming questions for it. Specifically, the selection of questions for an interview is to be made after analyzing what is required and what is to be met.

In other words, it is important to define the major issues, problems, fields of interest of the company that are going to be clarified by the questions. In addition, all the questions from the range should be relevant; otherwise, the interviewed person might be confused or distracted by unimportant details.

It is important to create an interview which will make people who answer its questions feel that their point of view is crucial for the organization. Such interviews will encourage people to give sincere answers and evaluate the situation critically, and will guarantee truthful results of the interview. Another essential point is that the interview questions are to be designed prior to arranging the interview sessions.

Indeed, the spontaneous character of the interview is unacceptable, as it cannot cover all the necessary issues once it is not well prepared. That is why in this section we are going to develop the examples of questions, which can serve as a basis for our further study.

So far, we have decided that some questions need to be composed for our interview. However, it is important to decide what type of questions is most suitable in case of our dissertation. The theoretical background of the interview structure suggests that the questions can be related to a certain issue, or can be used as a method of inspiring the interviewed people to make their own ideas.

In other words, there are two types of questions; namely, divergent and convergent. The divergent questions are those which demand from an interviewed person their own opinion about the matter. These questions usually ask how, why, when, what for something is done, etc. Divergent questions are sometimes referred to as “open”, as far as they do not restrict the individual perception of a person.

In contrast, convergent questions are those which give a person an opportunity of choosing among several available variants. This type of questions is rather limited, and suggests that an interviewed person has to decide whether they have a positive or negative attitude towards a particular issue. Convergent questions are often answered with either “yes” or “no”.

Thus, when choosing the type of questions for our interview, we were motivated by the exploratory nature of our work. In fact, a dissertation about brands and brand image demands an accurate analysis of individual needs of the consumers, as they are the target point of branding itself.

That is why in our opinion in case of working with this dissertation the use of open questions will be the most suitable. Our choice can be explained by the fact that the open questions give an interviewed a chance to express all the relevant ideas he or she has regarding a certain issue.

At this point, we have analyzed the stakeholders, research methodology; we have chosen interviewing as the main tool for our research, and also we have chosen between the two available kinds of questions. Now, in order to show how the discussed theoretical basis can be applied in practice, we will try to compose some of the questions for the interview.

As it was already mentioned earlier in this paper, our dissertation is aimed at creating a positive brand image for the Academy of Poetry in the Gulf region. In order to implement a proper branding strategy for this institutions, we have to define its needs first. In fact, the needs of institution derive from the needs of its stakeholders.

So in general our task is to ask different groups of people, involved in the Academy of Poetry, what is their vision of the institution, what expectations they have about its work, and what changes they would like to implement in the Academy’s policy. However, as far as the informal character of our interview gives us an opportunity to use various forms of questions, we need to use this feature.

Having a need for working with different age groups, we can make several variants of one question related to the same issue. The implementation of this strategy will be later illustrated by some questions. One more point that has to be taken into consideration is the sequence of questions. Indeed, one of the most prominent questions is “how to organize a range of different questions in a way that would seem logical and consecutive?”.

The easiest solution for this problem is a deductive organization of the questions. In other words, we suppose that it would be rational to put the general questions first, and then consecutively complete them with questions about some specific notions, which have to be followed by the questions about details. In this way, there will be an opportunity to build up a “hierarchy” of questions, which will not confuse the interviewed.

Here we present a sample informal interview for the stakeholders of the Academy of Poetry:

What comes to your mind when you think of the Academy of Poetry?/What essence do you think is of the Academy of Poetry?
To what extent do you treat the Academy of Poetry to be a successful institution?/In a percentage proportion, how much per cent would you give to the advantages of the Academy’s activity, and how much to its failures?
Among the other institutions of this type, which ones would you prefeto the Academy of Poetry?/In the hierarchical list of the institutions of this type, on what place would you put the Academy of Poetry?
What are the main fields of the Academy’s work?/What issues do you think are the most important in the work of the Academy of Poetry?

As we can see from the given example, the questions in the interview may not necessarily be of a standard structure; the level of formality and the approach to questioning depends on the concrete type of stakeholder.

For instance, the second question, part one, can be given to a sponsor, as it demands abstract thinking and critical evaluation. The second part of the question can be given to a student, as it is easier for them to express their opinion in percentage, even if they do not have any preparation for the interview.

All in all, in this chapter we analyzed the research methodology for our dissertation. We have chosen the secondary research as a basis for our study; we also have compared the quantitative and qualitative research methods and chosen the latter as the basic method for our work.

We also concluded that interviewing is an effective tool for developing a proper branding strategy for the Academy of Poetry. Now, when all the previous points are discussed, it is high time for us to plan the dissertation’s structure. With this purpose, we will devote the next chapter to providing an outline for this paper.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

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What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

Top 10 Social Media Marketing Dissertation Topics

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Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Date published June 24 2020 by Jacob Miller

Branding or brand management is a part of your Master’s or Ph.D. in Marketing. Although branding is a subcategory subject of Marketing, it is very crucial for your learning curve. The topic for a brand dissertation is restricted to the rules of brand management.

Generating branding dissertation ideas for a fantastic paper can be complicated. Many students have trouble getting their topics approved. This is because their instructor is looking for problems that specifically cater to the brand management side of marketing.

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Our top dissertation writing experts are waiting 24/7 to assist you with your university project, from critical literature reviews to a complete masters dissertation.

Top branding dissertation topics for your needs.

Majority researchers and students find it challenging to generate excellent dissertation topics. This is due to the lack of knowledge regarding topic selection for your dissertation. Here is our list of the best-unused dissertation topics for brand management.

TYPE	SUBJECT
BBA	Role Of Brand Voice In Creating Brand Loyalty Among Online Consumer Market
BBA	Impact of brand colors on consumer purchase decisions for makeup brands in the UK.
BBA	Effect of innovation on the brand's value. A case study on apple.
BA	Role of the internet in increasing brand reach. A case study of the fashion industry.
BA	Impact of branding on the consumer in the textile industry of the UK.
BS	Importance of aftersales services in building brand image among the customers of the automobile industry.
BS	How advertising creates brand recognition among consumers of dairy products.
MBA	Impact Of Sleeper Effect On The Brand Loyalty Of Clothing Brands In The UK.
MBA	Role of better brand experience in fighting against counterfeit products. A comparison between Chanel and Luis Vuitton.
MBA	Use of branding in increasing prices for small and medium businesses in the UK.
MBA	The power of brands to neglect business ethics. How top brands are manipulating customers.
MBA	Role of branding in overcoming injurious products. A case study on Coca-Cola.
MSC	How subliminal marketing helps in increasing sales of service, providing businesses in the UK.
MSC	Impact of brand persona in connecting with the customers of e-commerce stores.
Msc	The effect of celebrity endorsement on the brand image of the fragrance industry of the UK.
Msc	The relationship between brand equity in increasing prices and altering consumer behavior.
Ph.D.	Role of social media managers in changing the brand image of online businesses.
Ph.D.	Effectiveness of loyalty scheme programs in generating higher revenue for supermarkets in the UK.
Ph.D.	Impact of guerrilla marketing tactics on the overall brand image of high-end brands. A case study of Sony.
Ph.D.	Impact of message length in direct marketing. A comparison between online and offline channels.

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Ideation is the first step to a fantastic dissertation topic. It becomes the center of your brainstorming session, and your thoughts should revolve around it.

TYPE	SUBJECT
BBA	How do brand colors change consumer perception?
BBA	Use of branding in social media and digital marketing. How is digitalization changing branding definitions?
BA	Role of brand recognition in developing a better relationship with consumers.
BS	The psychological trigger that helps gain online customers confidence while pitching your products.
MBA	How do Omnichannel businesses work? A case study on amazon and toy R us.
MSC	Consumer reaction to brand alliances. A study of Dolby digital and Sony.
PHD	The advantages and disadvantages of push and pull marketing strategies. How does this help in creating a sharper brand image?

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Branding Dissertation Ideas

Posted on 5/17/2006 at 11:18 AM Member Every brand goes through a tipping point (term borrowed from malcom gladwell). An survey and study of this point for various brands can expose the mental makeup, reactions and behaviour of consumers. Can be an interesting topic.
Posted by wnelson on 5/17/2006 at 5:40 PM Member Well, since Randall threw my name into the hat, I would be remiss if I didn't contribute, huh? I should change my forum name to Pavlov's dog . I think I heard the bell ring. First, with respect to your dissertation, I would like to comment. You have said that you posted here because you thought that the forum was, "going to provide enough literature do be able to competently complete this project without resorting to dodgy 'academic resources' off the internet..." Let me give you some advice: The feedback from the forum and the internet stuff to which you referred is unsubstantiated opinion only. For the most part, no basis or proof will be provided. From your standpoint, this is about as good as going to any street corner and asking any passer-by what they think of branding. What you get with the dodgy academic resources is a document that is based on previous work - all of which is documented in a way so you are able to built your knowledge up the same way the author did and further, the document is reviewed by academic peers for consistency to a standard of scholarly research. You WILL NOT get that here or with the internet in general. AND your professors will look for this same kind of effort in your paper - building conclusions based on very logical arguments and reason, based on the peer reviewed work of others that is clearly and specifically documented such that they can follow the chain of reasoning. I have said numerous times on here: The internet DOES NOT have every piece on information and the information on the internet is suspect at best. The way to use the "opinions" here or on the internet is as a basis of idea or argument. Then, it is up to you to put the effort in to substantiate it - either by primary research - conducting experiments yourself - or secondary research - finding the write-ups of results of others' experiments that have been written in periodicals and journals that are rigorously peer reviewed. What I am suggesting is that for every expert opinion delivered on here, you will need to find a method to substantiate it or prove it. Second, with respect to B2B branding, this is an area ripe for academic exploration. Let's take Siemens. You think mobile phones and appliances. I think medical devices, factory automation products, power products....I think this because I know Siemans as a customer and competitor - depending on which stage in my career. BUT, as you say, most people don't think of that - probably because their brand hasn't been promoted strongly enough. So, the whole B2B world needs help on branding. That being said, the branding process is fairly consistent. The "brand" is what's in the customers' minds. As a marketer, our job is to control that perception and to control the branding so that it is consistent. It is through consistent efforts that the brand gets established in the customers mind. If the branding isn't consistent, the image in the customer's mind is muddled and the value of the brand grows faster. Also, the brand becomes dilluted when it takes on many disjointed products. Example: Siemens phones, medical products, power products. Brand extension is successful when the extensions are more closely related to the base product. For instance, Nike has gone from sports shoes to sports clothing. So, areas for which you may develop riveting dissertations might be B2B branding - successful actions and methods and unsuccessful actions and methods. If you tied real world experiences with theory, this would make a good topic. Another would be contrasting B2B with B2C branding - what are the differences in the two? Again, grounding this in the "dodgy" academic work would make the paper useful, interesting, and good. Or, if you take almost ANY academic paper and apply it to the real world, this would be good. I hope this helps! Wayde
Posted by wnelson on 5/18/2006 at 9:06 AM Accepted What I was trying to convey to was that branding is a very simple concept. So if it's such a simple concept, why are there so many failures at it? And in particular, why is the B2B space so terrible at it? Suppose you started out on your paper by defining a criteria of what successful branding it and what unsuccessful branding is. This definition would be based on accepted, peer-reviewed academic literature. Here, based on sound reason and argument, you have an opportunity to synthesize several ideas into one definition - an extension of several other works. This could be a new definition that takes into account both monetary and psychological factors - and maybe a few others like internal branding - how has the company molded the way the employees act? How has it used branding internally to improve employee satisfaction and fostered unity. Then, you could forward a classical model of branding - any one from any text or literature that is well accepted as the process for branding. Then, you can use your criteria to find several companies that fit the successful branding criteria and several that fit the unsuccessful branding criteria you forward. It would be very interesting to reveal how closely successful companies kept to the model and where they deviated. And unsuccessful companies - where they deviated from the model. Are there any patterns that emerge? And if there are, what about those patterns make a company's efforts in branding successful or not? And if you look at a cross section of B2C and B2B companies, are there differences in how successful and unsuccessful companies brand between the spaces? If so, you could pose suggestions as to why those differences occur based on the customer set and psycho graphic elements, goals, the buying process...a host of areas. These areas could be found in literature concerning B2B and B2C marketing and extended to the branding area. So, yes, there is a lot said on branding. However, I am not familiar with anything that so thoroughly examines the topic with respect to defining what is and isn't successful branding and how companies who fit the criteria on either extremes from both market spaces - B2B and B2C - stack up against the well accepted, tired and true process for branding. I would find such a paper interesting. Possibly you are yawning through this and if this isn't a thread that excites you, then I wouldn't recommend you pursue it. Above all, you should pick a topic about which you are passionate, wanting to learn about, wanting to further the understanding of the marketing community about. That's very key to how your paper will be perceived and ultimately your grade. Wayde
Posted on 1/30/2007 at 4:17 AM Member HI,i am vikram, already into my dissertation stage and my topic is 'is branding at all important in B2b'. i am falling is short of ideas and books in my library to write a comprehensive and quality work.Can any one help?

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Branding Dissertation Topics

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Updated: December 5, 2023

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1. The Impact of Brand Loyalty on Consumer Behavior focusing Repeat Purchase.

The key aspect of this dissertation aims to examine the relationship between customer purchasing behaviour and brand loyalty, taking into account elements such as brand engagement, trust, and emotional attachment.

To examine the relationship between brand loyalty and customer lifetime value (CLV) and determine the cost implications of repeat business on a company’s revenue and profitability.
To determine the difficulties and impediments that consumers may experience in forming and sustaining brand loyalty, such as shifting preferences or aggressive competition.
To analyse new developments in brand loyalty initiatives and their possible effects on consumers’ propensity for repeat purchases in the digital era.

2. Brand Equity Measurement and Management: An exploration of Brand Association, awareness and loyalty

The key aspect of this dissertation aims to determine the techniques for determining brand equity as well as tactics for managing and developing it through time.

To analyse the methods that businesses use to increase brand recognition, awareness, and loyalty, such as marketing campaigns, product development, and customer involvement programmes.
To examine the tools and methods used by businesses to gauge and track brand association, awareness, and loyalty, including surveys, sentiment analysis of social media, and consumer feedback systems.
To investigate how brand equity as demonstrated by brand association, awareness, and loyalty relates to financial performance indicators like profitability and shareholder value.

3. Brand Metrics and Key Performance Indicators: Impact on Brand Recognition

The key aspect of this dissertation aims to analyse the metrics and KPIs, then assess their performance in gauging the success of branding plans and campaigns.

To analyse the list of brand recognition measures and key performance indicators (KPIs) that are utilised by organisations in a variety of industries.
To explore the methods and tools used by businesses to gauge and monitor consumer awareness of their brands, including surveys, social media monitoring, web analytics, and brand tracking software.
To examine the methods that companies use to increase brand recognition, such as sponsorships, content marketing, public relations, and advertising.

4. The Impact of Celebrity Endorsements on Brand Perception

The key aspect of this dissertation aims to examine the impact of celebrity endorsements in influencing consumer attitudes and perceptions of brands.

To identify how celebrity endorsements affect a brand’s image and how well its values line up with those of the target market.
To analyse whether the brand’s perceived personality has changed as a result of celebrity endorsements.
To examine how celebrity credibility affects a brand’s ability to win over customers. Analyse the impact of trust on consumer perception of brands and buying patterns.

5. Brand Storytelling in the Digital Age: A case analysis of Nike

The key aspect of this dissertation aims to analyse how companies use narrative methods in their online marketing to engage with consumers and promote brand loyalty.

To determine how Nike tailors its brand messaging to its digital audience and leverages customer personas to do so. Examine the characteristics, pursuits, and conduct of Nike’s online customers.
To analyse the methods used by Nike to create content, including the usage of multimedia (videos, photographs, articles), as well as the techniques for distributing it on various digital channels.
To identify how Nike’s digital storytelling initiatives affect how customers perceive the company, taking into account elements like brand loyalty, trust, and emotional connection.

6. The Role of Branding in Luxury Fashion Markets

The key aspect of this dissertation aims to look at the methods that high-end fashion labels use to attract customers and foster exclusivity.

To analyse the number of high-end fashion labels that represent various facets of the luxury industry (such as haute couture, high-end ready-to-wear, and accessories) to serve as case studies.
To examine the branding tactics used by the luxury fashion brands that you have chosen, paying particular attention to elements like brand identity, brand image, brand heritage, and brand communication.
To investigate the effects of branding on consumer perceptions, purchasing behaviour, and brand loyalty in the luxury apparel sector.

7. The Influence of Branding on Consumer Behavior in E-commerce: A case analysis of Amazon Trust and Convenience:

The main purpose of this dissertation aims to analyse how branding is used by online businesses to affect customer loyalty, trust, and purchasing decisions.

To examine how Amazon’s branding efforts, which cover topics like data security, dependability, and customer reviews, help to build consumer trust in the company.
To identify how Amazon’s branding relates to user convenience, taking into account things like product availability, quick shipping alternatives, and the website’s user-friendliness.
To analyse the factors that Amazon’s reputation affects consumer buying behaviour, taking into account things like brand loyalty, repeat purchases, and the kinds of products that people tend to buy on the website.

8. Brand Authenticity in the Age of social media: A review of Warby Parker’s Vision:

The main purpose of this dissertation aims to examine the idea of brand authenticity and how customers view it in relation to social media marketing.

To examine the factors how the social objective of Warby Parker to provide accessible eye care and inexpensive eyewear aligns with the brand’s authenticity.
To investigate how users interact with Warby Parker’s social media posts, including any user-generated content that is relevant to the company.
To analyse how Warby Parker’s social media presence affects how customers view the company and its products, particularly in terms of their sense of authenticity, dependability, and social responsibility.

9. The Effect of Packaging Design on Brand Perception: A case study of Apple’s Minimalist Packaging

The main purpose of this dissertation aims to investigates the impact of how packaging design on consumer perceptions of brand personality and product quality.

To analyse how people react to Apple’s simplistic packaging to determine how they view the company as a brand. Examine the feelings, associations, and ideals that customers associate with Apple products as a result of the packaging style.
To illustrate how each element of Apple’s packaging design, including the color palettes, typography, material selections, and product presentation, fits with the company’s mission and core values.
To examine how elements including product desirability, perceived value, and brand loyalty, as well as Apple’s simple packaging design, affect consumers’ decisions to make purchases.

10. Cultural Branding: The Case of Global Brands in Local Markets: A case study of Starbucks in China:

The main purpose of this dissertation aims to analyse how multinational companies modify their branding tactics to appeal to regional consumers and cultures.

To examine how Chinese cultural quirks, customs, and values affect consumer behaviour, tastes, and opinions of international brands like Starbucks.
To analyse the factors how Chinese consumers’ opinions of Starbucks as a culturally relevant brand affect their behaviour, including their choice of products to buy and their brand loyalty.
To identify how Starbucks uses Chinese social media platforms and celebrity endorsements in their marketing and communication strategies there.

Branding Research Topics

11. luxury brand counterfeiting and brand protection strategies: impact of rfid technology and block chain technology:.

The main purpose of this dissertation aims to analyse examine the difficulties faced by premium brands due to fake goods and the precautions taken to preserve brand integrity.

To analyse the use of RFID technology for product monitoring, authentication, and anti-counterfeiting procedures in the protection of luxury brands.
To examine the use of blockchain technology in the luxury industry to produce transparent and impenetrable records of product provenance, authenticity, and supply chain information.
To illustrate the effects of RFID and blockchain technology adoption on consumer perceptions and faith in the legitimacy of high-end goods.

12. Brand Collaboration and Co-Branding Strategies: An exploration of Food and Beverage Co-Branding

The key aspect of this dissertation aims to determine the effects of effective brand collaboration and co-branding initiatives on brand equity and consumer engagement.

To analyse customer attitudes and perceptions towards co-branded food and drink goods while examining the variables that affect consumer choice and brand preferences.
To identify the effects of co-branding programmes on the brand equity of participating companies, taking into account factors such as brand recognition, associations, perceived value, and loyalty.
To determine case studies of effective food and beverage co-branding partnerships to understand the tactics, marketing philosophies, and results of these alliances.

13. Corporate Social Responsibility (CSR) and Brand Image: Impact of Environmental Sustainability Initiatives

The key aspect of this dissertation examine how CSR programmes affect brand perception, particularly how customers view socially conscious companies.

To identify the type, extent, and success of environmental sustainability efforts implemented by a few select businesses as part of their CSR strategy.
To determine how a company’s environmental sustainability efforts impact how customers view its brand, including brand trust, brand loyalty, and brand image as a whole.
To examine how a consumer’s brand preferences and purchase behaviour are influenced by their attitudes towards environmental sustainability and eco-consciousness.

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14. B2B Branding and Relationship Marketing: Role of Customer Relationship Management (CRM) Systems

The key aspect of this dissertation analyse the significance of branding in B2B interactions by learning how these brands foster loyalty and trust.

To examine the capabilities and features of CRM systems used in B2B contexts, paying particular attention to how they support relationship-building and branding initiatives.
To analyse the selection, implementation, and integration of CRM systems into the business-to-business sector’s operations and marketing plans.
To examine the role CRM systems, have in creating and sustaining a dependable and favorable brand image in B2B relationships.

15. The Effect of Packaging Design on Brand Perception

The key aspect of this dissertation emphasizes the impact of packaging design on consumer perceptions of brand personality and product quality.

To examine how packaging functions as a crucial component of brand identity and uniqueness.
To investigate the relationship between packaging design and brand positioning and values.
To examine customer behaviour in relation to packaging, such as how aesthetics in packaging affect buying choices.

16. The Role of Brand Collaborations and Co-Branding: A case analysis of Starbucks x Spotify

The key aspect of this dissertation aims to analyse the impacts of effective brand alliances on customer engagement and brand awareness.

To examine the objectives, such as enhancing brand image, expanding reach, and boosting sales, of brand collaborations and co-branding initiatives.
To analyse various new perspectives to the literature can help advance academic knowledge of brand alliances and co-branding as a marketing tactic.
To evaluate the relationship between Starbucks and Spotify’s potential for long-term sustainability and its capacity to remain effective over time.

17. Brand Crisis Management:

The key aspect of this dissertation aims to examine the effectiveness of crisis communication techniques in protecting brand reputation and how brands react to crises.

To investigate the opinions and responses of customers during the crisis.
To determine crisis management’s shortcomings and potential improvement areas.
To analyse the crisis’ potential effects on the brand’s reputation.

18. Corporate Branding and Reputation Management: A Case Study of The Walt Disney Company

The key aspect of this dissertation aims to analyse how a company’s reputation and stakeholder perceptions are affected by corporate branding efforts.

To examine Disney’s efforts to build its brand, paying particular attention to its mission, values, and messaging.
To analyse how well Disney’s corporate image fits with the company’s operations.
To investigate the Disney’s efforts to engage stakeholders, including its community programmes and employee involvement initiatives.

19. Brand Extensions and Brand Dilution: A case analysis of Apple

The key aspect of this dissertation aims to seek out the advantages and disadvantages of brand extensions as well as how they affect the equity of the main brand.

To analyse how well brand extensions adhere to Apple’s basic brand principles and identity.
To investigate consumer perceptions of Apple’s extensions and how they might affect the company’s main image.
To analyse the factors for improving Apple’s brand extension tactics while reducing the danger of brand dilution.

20. Rebranding Strategies: A comparative case analysis of Microsoft, Starbucks and Uber

The key aspect of this dissertation aims to analyse the factors that influence both successful and failed rebranding initiatives by companies.

To analyse how changing your brand would affect important performance measures like market share, revenue, and customer loyalty.
To examine the rebranding’s visual components, including logos, color schemes, and design decisions.
To seek out multiple challenges and unfavorable effects encountered during or after rebranding.

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Dissertation Dissertation Topics Dissertation-Abstract Dissertation Proposal Dissertation- Analysis Chapter Dissertation- Conclusion Chapter Dissertation- Introduction Chapter Dissertation- Literature Review Chapter Dissertation- Methodology Chapter Dissertation Editing and Proof Reading Essay Admission Essay Scholarship Essay Case Study Annotated Bibliography Assignment Book Report/Review Case Analysis Course Work Information and Communication/ Computer Technology Reaction Paper Research Paper Research Proposal Statistics Project Term Paper Thesis Thesis Proposal Laboratory Report Movie Review Multiple Choice Questions Power Point Presentation Article Speech Other

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Branding Dissertation Topics For College And University Students!

Branding is a sub-category of marketing that is undergoing significant growth during the pandemic. As more and more businesses are moving online, they need brand managers to maintain their digital reputation. In this case, it is best to choose a branding dissertation topic for your graduation. However, if you can’t decide on a topic, then take one from our list.

Best Branding Dissertation Idea That Is Well Structured

An idea is the first step towards topic generation. Ideation acts as a base for all your creativity. If you have a strong branding dissertation idea, then your topic generation would revolve around it. Moreover, it would serve as a barrier that would let you know when you are straying away from the main point. A dissertation idea is merely highlighting a problem in your field of research and finding relevant information on it.

The contribution of online reviews in creating a positive brand image of a physical store

The brand is a baby. It grows with time and develops a complete personality. Because of this, people can relate to a product or service. In actuality, consumers are relating to the brand image instead of the product or service. This is the power of branding that can make people feel a connection. However, do online reviews contribute to building or destroying a brand image?

The scope of the study

The aim of this topic is to address the importance of online reviews for physical stores. There are many ways to review services online. You can give a Google review or Facebook rating. However, the main question is whether online reviews affect the brand image of a physical store? Moreover, if the brand image is jeopardized, the sales would go down. Therefore, it is crucial to analyze whether there is a relationship between online reviews and physical store brand image and sales.

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List Of Branding Dissertation Topics That Grabs Attention

The branding dissertation topic you choose for your graduation must be catchy. All the requirements from your instructor set aside, an attention-grabbing topic always sells! That is why a student with enticing topics are the ones who score the highest grades. If you can’t come up with a thrilling topic, here is a list of spectacular topics for you.

	Impact of brand image in affecting consumer behavior in the UK.
	An investigative study about brand colors and how it triggers an emotional appeal
	The significance of brand voice in helping consumers relate to the brand.
	An in-depth study of brand psychology. Is it ethical to pursue customers on an emotional level?
	An analysis of the challenges faced in building a brand reputation in the digital age.
	Evaluating the difference in branding for B2B business and B2C. Which is easier?
	An investigation of the 4 P’s of marketing and how they facilitate the branding process.
	An in-depth analysis of nostalgia and how brands sell it to consumers.
	The impact of brand management in the fast-food industry.
	The significance of socializing and building relationships that assist It cultivating a brand image.
	The effects of the brand manager’s personality on the brand image of a newly established organization.
	The significance of branding for small scale businesses in the UK.
	An analysis of the impacts of branding mistakes on the sale of an organization. A case study on Marlboro
	The impacts of choosing the wrong brand ambassador and its effect on brand identity. A case study on MRF.

Custom Branding Dissertation Topics Exceptionally Designed For You

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What is a brand?

A brand is like a baby that grows with time. It is an artificial human that has personality and preferences. A brand has its own set of colors and voices. Organizations build brands to help their target audience build a connection and relate to the product or service.

What is the difference between a marketing dissertation topic and a branding dissertation topic?

Since branding is a part of marketing, students can’t differentiate between them. However, it is crucial to understand that branding is a subset of marketing. So, a branding dissertation topic would cater to the techniques and strategies involved in creating a brand image.

What is the best approach to choosing a branding dissertation topic?

A branding dissertation topic should be enticing. It should be creative and address the issues that exist within the market. A brand topic can also be an analysis of different branding techniques used in the top organization of your country.

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How To Create a Brand Perception Survey

Haldis Toppen

What is a brand perception survey?

When should you conduct a brand perception survey, who should you send your brand perception survey to, brand perception survey questions, putting survey results into action.

Learning from your survey results

93% of marketers say online brand reputation management is moderately to very important for their company.

According to Capterra’s 2023 Role of AI in Digital Brand Management Survey, 72% of marketers say online brand reputation management is very important while another 21% consider it moderately important for their company. * That means that almost 100% of marketers believe that the identity and perception of their company is important and worth actively monitoring.

As a small business owner, it is important to understand how your customers perceive your business. If they have a different understanding of your business, your product or service, than what you planned, there can be confusion and ultimately a lack of business.

But where to begin? In this article, we explain how to create an effective brand perception survey for your customers.

Before we dive into what a brand perception survey is, it’s important to understand what branding is. A brand is any distinctive feature—like a name, term, design, or symbol—that identifies goods or services. [ 1 ] Branding combines the practical (i.e. my iPhone is easy to use) and emotional (i.e. my iPhone feels like an extension of my arm) description of a business. If the branding is done right, then the customer is more likely to have a positive connection to the business and become a loyal customer.

However, before we can get to the ultimate goal of your brand, you need to identify what your brand is and then ensure that it is being maintained. A brand can change overtime as a business changes. It can also change even if you do not mean for it to change. Public perception and opinion are powerful and can lead to what a brand is, for worse or better. As a small business owner, you cannot afford for your brand to go off the rails. This is how survey questions for brand perception can help.

A brand perception survey questionnaire is a survey you send to customers, target audience and staff to gauge how they feel about your brand and how they describe it. Let’s now dive into how you can create a survey that is right for your company.

Conducting regular customer satisfaction surveys is important for a business, regardless of your company’s age. Do keep in mind that these surveys will help understand how customers feel about your brand but may not accurately explain what their brand means to you.

You do not want to send out a survey at the beginning of your businesses’ launch. At this point, you will not have had customers long enough for them to be able to describe your brand. About five years into a company’s development is a good starting point for evaluating your brand. This does not mean that you aren’t monitoring performance and marketing strategies before the 5-year mark, it just means that this is a good time to survey the public on how they perceive your brand.

From here, it is up to you how often you want to continue to send branded surveys. If you are going through a major business change, then more frequent brand perception surveys may be helpful. However, if you are looking to maintain your brand overall, an annual survey should suffice.

There are three key stakeholders that you should focus on when creating and sending surveys: existing customers, target audience (or prospective customers) and your employees.

Existing customers have decided to use your brand, so they will likely have some opinion on what your brand is. Their results will be key because they will tell you what your business actually is versus what you think it is and what is working. If you find that their results are wildly different from what you thought your company brand was, then this may lead to larger level business strategy conversations.

The results from your target audience will help you better understand why there are people who are not already using your product or service. Perhaps the values that you show are not the values they care about, or perhaps they misunderstand what your values are. This stakeholder is important for understanding where your brand can go in the future.

Finally, you need to survey your employees. As the front-line workers at your company, the way they act, and work is a reflection of the brand. If their results are different from what you believe your brand is, then this could explain why your business is not doing as well as you hoped.

Before you design your survey, you need to think about the methodology that you want to use and if you are focusing on qualitative or quantitative questions? If this is a survey that you plan on using over the years to monitor your brand, more quantitative questions are important so you can measure the change. However, if this is a one-off large survey where you are planning to potentially refresh your brand, then qualitative questions are important so you can gauge respondents’ sentiments.

Below we have divided brand perception survey examples by brand positioning, brand awareness, and brand identity. It is important to note that there are many brand perception survey question examples out there, so modify as you see fit.

Brand positioning

The focus of brand positioning questions is to gauge how the respondent thinks you stack up to others in the market. Do they think you are performing better than your competitor? Would they continue to use your product in the future?

These brand survey questions will help you identify areas of improvement in the eyes of the respondent:

Where do you think [brand name] sits in the market?

What do you think about [brand name]’s pricing?

What do you believe sets [brand name] apart from competitors?

How likely are you to continue using [brand name] in the future?

Brand awareness

Brand awareness survey questions gauge how the respondent knows your brand or where they believe they can find information on your company. If they find you in places you didn’t plan, that can be an indicator of a market you want to tap into.

How did you first hear of [brand name]?

Who do you think [brand name] is aimed at?

How do you perceive [brand name]’s online presence (websites, social media, etc.)?

Brand identity

Brand identity survey questions get to the heart of the survey: who you are as a business. These are the questions that will help you understand if what you think your brand is, is what your respondents think your brand is:

How would you describe [brand name] to a friend?

Which (if any) of the following traits do you associate with [brand name]?

Do you feel [brand name]’s messaging aligns with your values and needs?

Have you noticed any changes in [brand name] offerings over time?

Now that you have designed your survey, it is time to use survey software to disseminate and collect results. If you are conducting a one-off large-scale survey, then you will be sharing this survey everywhere—email, mailer, receipts, or in-person events. You will want to collect as many responses as possible. If this is a maintenance survey that is conducted once a year, then the scope of your outreach does not need to be quite so large. An email campaign may suffice.

Once you have your results, the real work begins. Depending on what they tell you, you may need to do a major overhaul of your marketing strategy or even evaluate your company’s culture if staff results are very different. Either way, you should use these results in every part of your business and make sure that you maintain consistency. A brand without consistency will not succeed.

Learning from your survey results

Run your branded survey and learn the results. If at any point you feel overwhelmed, Capterra has you covered. We have a directory of branding agencies that can help you through any part of the process, including crafting brand perception survey questions examples, providing a brand perception template, or running the brand survey for you.

And if you need more resources to help with your marketing efforts, check out these articles:

Public Relations for Small Businesses: Tactics & Tips

How To Create a PR Campaign: Examples & Strategy

How To Choose the Right PR Agency for Your Business

Survey methodology

*Capterra's Role of AI in Digital Brand Management Survey was conducted online in October 2023 among 554 respondents in the U.K. (n=201) and Mexico (n=353). Respondents were screened for employment in their company's marketing or advertising department with involvement in online brand and reputation management.

Branding , The American Marketing Association

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About the author.

Haldis Toppen is the Director of Communications of the cultural exchange organization, Greenheart International. With 10 years of experience in leading marketing and communication teams, Haldis has a proven record of successfully leading national campaigns and international programming. She is passionate about bringing the right message to the masses and finding those audiences who need to hear it!

What Is Data Analysis? (With Examples)

Data analysis is the practice of working with data to glean useful information, which can then be used to make informed decisions.

[Featured image] A female data analyst takes notes on her laptop at a standing desk in a modern office space

"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts," Sherlock Holme's proclaims in Sir Arthur Conan Doyle's A Scandal in Bohemia.

This idea lies at the root of data analysis. When we can extract meaning from data, it empowers us to make better decisions. And we’re living in a time when we have more data than ever at our fingertips.

Companies are wisening up to the benefits of leveraging data. Data analysis can help a bank to personalize customer interactions, a health care system to predict future health needs, or an entertainment company to create the next big streaming hit.

The World Economic Forum Future of Jobs Report 2023 listed data analysts and scientists as one of the most in-demand jobs, alongside AI and machine learning specialists and big data specialists [ 1 ]. In this article, you'll learn more about the data analysis process, different types of data analysis, and recommended courses to help you get started in this exciting field.

Read more: How to Become a Data Analyst (with or Without a Degree)

Beginner-friendly data analysis courses

Interested in building your knowledge of data analysis today? Consider enrolling in one of these popular courses on Coursera:

In Google's Foundations: Data, Data, Everywhere course, you'll explore key data analysis concepts, tools, and jobs.

In Duke University's Data Analysis and Visualization course, you'll learn how to identify key components for data analytics projects, explore data visualization, and find out how to create a compelling data story.

Data analysis process

As the data available to companies continues to grow both in amount and complexity, so too does the need for an effective and efficient process by which to harness the value of that data. The data analysis process typically moves through several iterative phases. Let’s take a closer look at each.

Identify the business question you’d like to answer. What problem is the company trying to solve? What do you need to measure, and how will you measure it?

Collect the raw data sets you’ll need to help you answer the identified question. Data collection might come from internal sources, like a company’s client relationship management (CRM) software, or from secondary sources, like government records or social media application programming interfaces (APIs).

Clean the data to prepare it for analysis. This often involves purging duplicate and anomalous data, reconciling inconsistencies, standardizing data structure and format, and dealing with white spaces and other syntax errors.

Analyze the data. By manipulating the data using various data analysis techniques and tools, you can begin to find trends, correlations, outliers, and variations that tell a story. During this stage, you might use data mining to discover patterns within databases or data visualization software to help transform data into an easy-to-understand graphical format.

Interpret the results of your analysis to see how well the data answered your original question. What recommendations can you make based on the data? What are the limitations to your conclusions?

You can complete hands-on projects for your portfolio while practicing statistical analysis, data management, and programming with Meta's beginner-friendly Data Analyst Professional Certificate . Designed to prepare you for an entry-level role, this self-paced program can be completed in just 5 months.

Or, L earn more about data analysis in this lecture by Kevin, Director of Data Analytics at Google, from Google's Data Analytics Professional Certificate :

Read more: What Does a Data Analyst Do? A Career Guide

Types of data analysis (with examples)

Data can be used to answer questions and support decisions in many different ways. To identify the best way to analyze your date, it can help to familiarize yourself with the four types of data analysis commonly used in the field.

In this section, we’ll take a look at each of these data analysis methods, along with an example of how each might be applied in the real world.

Descriptive analysis

Descriptive analysis tells us what happened. This type of analysis helps describe or summarize quantitative data by presenting statistics. For example, descriptive statistical analysis could show the distribution of sales across a group of employees and the average sales figure per employee.

Descriptive analysis answers the question, “what happened?”

Diagnostic analysis

If the descriptive analysis determines the “what,” diagnostic analysis determines the “why.” Let’s say a descriptive analysis shows an unusual influx of patients in a hospital. Drilling into the data further might reveal that many of these patients shared symptoms of a particular virus. This diagnostic analysis can help you determine that an infectious agent—the “why”—led to the influx of patients.

Diagnostic analysis answers the question, “why did it happen?”

Predictive analysis

So far, we’ve looked at types of analysis that examine and draw conclusions about the past. Predictive analytics uses data to form projections about the future. Using predictive analysis, you might notice that a given product has had its best sales during the months of September and October each year, leading you to predict a similar high point during the upcoming year.

Predictive analysis answers the question, “what might happen in the future?”

Prescriptive analysis

Prescriptive analysis takes all the insights gathered from the first three types of analysis and uses them to form recommendations for how a company should act. Using our previous example, this type of analysis might suggest a market plan to build on the success of the high sales months and harness new growth opportunities in the slower months.

Prescriptive analysis answers the question, “what should we do about it?”

This last type is where the concept of data-driven decision-making comes into play.

Read more : Advanced Analytics: Definition, Benefits, and Use Cases

What is data-driven decision-making (DDDM)?

Data-driven decision-making, sometimes abbreviated to DDDM), can be defined as the process of making strategic business decisions based on facts, data, and metrics instead of intuition, emotion, or observation.

This might sound obvious, but in practice, not all organizations are as data-driven as they could be. According to global management consulting firm McKinsey Global Institute, data-driven companies are better at acquiring new customers, maintaining customer loyalty, and achieving above-average profitability [ 2 ].

Get started with Coursera

If you’re interested in a career in the high-growth field of data analytics, consider these top-rated courses on Coursera:

Begin building job-ready skills with the Google Data Analytics Professional Certificate . Prepare for an entry-level job as you learn from Google employees—no experience or degree required.

Practice working with data with Macquarie University's Excel Skills for Business Specialization . Learn how to use Microsoft Excel to analyze data and make data-informed business decisions.

Deepen your skill set with Google's Advanced Data Analytics Professional Certificate . In this advanced program, you'll continue exploring the concepts introduced in the beginner-level courses, plus learn Python, statistics, and Machine Learning concepts.

Frequently asked questions (FAQ)

Where is data analytics used ‎.

Just about any business or organization can use data analytics to help inform their decisions and boost their performance. Some of the most successful companies across a range of industries — from Amazon and Netflix to Starbucks and General Electric — integrate data into their business plans to improve their overall business performance. ‎

What are the top skills for a data analyst? ‎

Data analysis makes use of a range of analysis tools and technologies. Some of the top skills for data analysts include SQL, data visualization, statistical programming languages (like R and Python), machine learning, and spreadsheets.

Read : 7 In-Demand Data Analyst Skills to Get Hired in 2022 ‎

What is a data analyst job salary? ‎

Data from Glassdoor indicates that the average base salary for a data analyst in the United States is $75,349 as of March 2024 [ 3 ]. How much you make will depend on factors like your qualifications, experience, and location. ‎

Do data analysts need to be good at math? ‎

Data analytics tends to be less math-intensive than data science. While you probably won’t need to master any advanced mathematics, a foundation in basic math and statistical analysis can help set you up for success.

Learn more: Data Analyst vs. Data Scientist: What’s the Difference? ‎

Article sources

World Economic Forum. " The Future of Jobs Report 2023 , https://www3.weforum.org/docs/WEF_Future_of_Jobs_2023.pdf." Accessed March 19, 2024.

McKinsey & Company. " Five facts: How customer analytics boosts corporate performance , https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/five-facts-how-customer-analytics-boosts-corporate-performance." Accessed March 19, 2024.

Glassdoor. " Data Analyst Salaries , https://www.glassdoor.com/Salaries/data-analyst-salary-SRCH_KO0,12.htm" Accessed March 19, 2024.

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Free Icon Maker

Upgrade your logos and images with HubSpot's free and easy-to-use icon generator. Create custom icons for your websites, apps, and creative projects. Elevate your brand and start designing today.

What is an icon?

Icons are simple images representing real things (e.g., software, apps, websites). They are recognizable symbols to convey your brand's principles. For example, HubSpot's icon is an orange 'O' with three lines pointing in three different directions. The symbol has been said to look like a sprocket, part of a circuit, or a cogwheel. The icon looks modern — and when people see it, they associate the symbol with a tech company. Icons can be used on websites, applications, and social media profiles. For example, you can add social media icons to your website to guide users to your brand's social profiles. Additionally, you can place icons on your browser tab to quickly identify your site when multiple tabs are open.

What is an icon maker?

An icon creator is a tool for designing, customizing, and downloading an icon for your business. Some icon generators have paywalls or questionable downloading trustworthiness. Hubspot’s website icon creator is always free and easy to use. Create your custom icons now with HubSpot's free website icon creator.

How do I use HubSpot’s Icon Generator?

Step 1: brainstorm a few ideas.

Before using our free icon maker, it is a good idea to think about what you want your logo to be like. Try making a list of words that describe your business and the emotions you want customers to feel when they see your logo or icons.

Step 2: Input your industry, business name, and slogan

Fill out your business information so our icon builder can give personalized recommendations from our professional-looking logos and icons library.

Step 3: Choose your favorite icon template

Pick an icon design from the recommended templates generated by the free logo maker that visually communicates your brand's values, associations, and emotions.

Step 4: Customize your icon and logo style

Customize the aesthetics of your icon and logo until it represents your brand. You can use color psychology that matches your business personality and target audience. Choose from bold, creative, and elegant colors. You can experiment with combinations in the free icon generator until you get the exact look and feel you want.

Step 5: Generate and download your icon

Next, download your icon files as either a JPEG, PNG, SVG, or WebP.

HubSpot's Icon Generator business information input screen, including the business name, industry, and slogan.

Create icons without installing an icon creator tool

Impress visitors and increase clickthrough rates with a custom icon. HubSpot's custom icon maker lets you design and download icons without installing design software. Start designing free icons for your website and social media using your browser.

Free icons increase brand awareness

As visual symbols, icons help users identify what they want or need. HubSpot's website icon builder lets you instantly produce unique logos, icons, and vectors — even without design skills. Take charge of your branding and upgrade your brand with a fresh set of custom icons.

Design your icons from thousands of options

Add personality to your icon design to create a memorable brand. With HubSpot's free icon maker, you can customize color palettes, typography, and styles with thousands of options. Start achieving your brand's right look and feel with fully customized icons.

Customize icons with HubSpots free icon maker tool.

Export free SVG icons in minutes

No two icon file types are the same. Vector-based image files like SVG expand to any size without losing their resolution, while raster (or pixel-based) files like PNG become pixelated when expanded. HubSpot's free online icon maker supports JPG, WebP, SVG, and PNG formats. Choose the perfect icon sizes for your website and social media, and download the desired file format to get your designs instantly.

A download screen with three of the same logos in blue, white, and black.

Make icons with endless possibilities

Easily find the perfect icons for your business using HubSpot's icon creator. With thousands of icon templates to select, you can download icons that best represent and level up your brand.

Benefits of using an icon maker for your small business or startup

Save money with a free icon maker.

If you run a small business or a startup, you likely need to save money wherever you can. Hiring a graphic designer to create an icon for you can be very expensive, with a seasoned designer costing as much as $100 an hour . HubSpot’s icon maker is both user-friendly and completely free.

Make your website look trustworthy

Customers can tell simply by the design and look of your website whether or not you’re a small business with limited resources or a business with the resources to look good. Customer opinion of your website will influence how much money they are willing to spend on your products and whether or not they trust you. A free icon generator can ensure your design is consistent across web pages, making your business look legit.

Customize icons for different social media platforms

Using a free icon maker can help you customize your icons for different social media platforms such as Instagram, Facebook, LinkedIn, and more. HubSpot’s icon maker generates different social media kits for you, so you can easily upload them to your business’ profile page.

Are you ready?

Generate custom icons for your websites, apps, or projects with HubSpot's free and user-friendly icon generator. Upgrade your logos and images to elevate your brand today.

Frequently Asked Questions (FAQs)

How to make a website icon, how to add an icon to your website.

A website icon is called a favicon. You can add one to your site by saving the icon image file to your website directory.

Favicons come in the ICO format, but most websites use the PNG format because it’s more widely accepted and has a smaller file size.

Content management systems like the HubSpot CMS also let you add website icons without HTML coding.

What makes a good icon?

A good icon is simple, unique, and memorable. Website or app logos should be on-brand, while general icons like those used for social media profiles should be identifiable.

The images should be visible, have a high resolution, and be available in different file formats.

If you don't have a brand logo design, HubSpot’s brand kit generator can help you create one. Simply input your business’s industry, name, and slogan to get personalized logo recommendations.

You can then seamlessly integrate your brand kit assets into HubSpot’s CMS.

Is it easy to use HubSpot's icon maker tool?

Can i download my icon easily.

With HubSpot's website icon creator, you can easily download the icons you create directly to your desktop or mobile device. You will receive the downloaded icons in the following image file types: JPEG, PNG, SVG, and WebP. These icons are available in various design styles, including:

Black logo with white background
White logo with black background
Black logo with transparent background
White logo with transparent background
The logo with the color palette you choose

How much does it cost to create a custom logo?

What is the best size for icons, how do you make a transparent icon.

Using the HubSpot icon generator, your icons will be available in various design styles, including:

Once you choose the background style you like, you can download your transparent icon and upload it where needed.

6 Leadership Interview Questions That You Can Expect

How can you be better prepared for job interviews? By reviewing the most typical questions ... [+] beforehand.

Interviewing for a leadership position is one of the most important steps in a person’s career. The questions asked during these interviews are designed to uncover the candidate’s ability to successfully lead a team and to help push the company forward. Having an understanding of these questions in advance and preparing for them will ensure that you make a favorable impression during the interview. Here are 6 questions to expect in a leadership interview.

6 Questions To Expect In A Leadership Interview

1. describe a time when you were responsible for leading a team to achieve a challenging goal..

Leadership positions are challenging, and hiring managers want to know how you perform in a high-pressured environment. The answer you give to this question will also highlight your problem-solving abilities.

Key Points/Themes: Give specific examples, highlighting the goal, the challenges you faced, the strategies you used to overcome these challenges, and the success of the outcome. Additionally, focus on key leadership skills such as communication, strategic planning, and leadership.

Demonstrating Leadership: An important element of leadership is your ability to make good decisions to ensure a successful outcome. Challenging goals require you to come up with innovative solutions and lead your team to implement them.

2. Team conflict is inevitable, how do you handle it?

No matter how well your team work together, there is always going to be conflict. Conflict stifles the team; therefore, it is essential that conflict is resolved effectively to maintain a productive work environment. This question is intended to gain insight into your emotional intelligence and conflict resolution skills.

Key Points/Themes: Conflict is difficult, and it can have a negative effect on employees. The main aim of conflict resolution is to rectify the situation fairly so that all parties involved are satisfied. To achieve this, you must possess good listening skills, show empathy, and have the ability to remain impartial and calm.

Demonstrating Leadership: When dealing with conflict, leadership is demonstrated by facilitating communication between parties, basing decisions on evidence and facts instead of personal opinions, and showcasing their problem-solving abilities by finding a solution that addresses the root cause of the problem.

3. What is your leadership style, and what positive effect does it have on your team?

Understanding your leadership style helps interviewers determine whether you will be a good fit for the company’s culture and the team you will be leading.

Key Points/Themes: Discuss your leadership style and your reasons behind it. Highlight whether your leadership style is natural, or whether you have adopted it because you believe it is more effective.

Demonstrating Leadership: Provide examples of how your leadership style has led to successful outcomes. Also, highlight your ability to adapt your leadership style to the needs of individual team members.

4. Have you ever been assigned the task of implementing change within a company?

Your ability to manage change is essential in today’s fast paced business environment. It also demonstrates your ability to adapt and your strategic thinking capabilities.

Key Points/Themes: Discuss the steps you took to implement the changes and how you managed and guided your team through the transition.

Demonstrating Leadership: Highlight your communication skills, how did you communicate the changes to your team members? Was there resistance to these changes? If so, how did you handle it? Demonstrate your ability to lead through uncertainty and secure a positive outcome.

5. How do you mentor and develop your team members?

A good leader is capable of bringing out the best in the people they lead. They invest in their teams growth and create an environment that supports continuous development and improvement.

Key Points/Themes: By discussing your approach to mentoring and developing your team members, you give the interviewer insight into your ability to provide development opportunities, support career growth, inspire and motivate your team, and provide constructive criticism for the betterment of your employees.

Demonstrating Leadership: Discuss what you did to empower your team members. How do you model good leadership characteristics? Did you delegate specific responsibilities to help them grow? What did you do to help build their confidence.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, 6. what is your decision-making process.

Impulsive leaders who do not think through their decisions are a liability to the company. Therefore, hiring managers want to understand your decision-making process to determine whether you are a strategic thinker capable of making decisions that align with organizational goals.

Key Points/Themes: Give examples of when you have had to make difficult decisions. Discuss your decision-making process, the rationale behind your choices and the outcome of your decision.

Demonstrating Leadership: Demonstrate your ability to make difficult decisions and stand by them. How you analyzed the situation thoroughly before moving forward and the logical reasoning used to assess the risks and benefits. Additionally, good leaders seek input from their team and other stakeholders. Discuss how you involved them in the decision-making process.

While preparing for your interview, remember to focus on specific situations, your actions, and the outcomes. Where possible, use data and metrics to quantify your impact. Through extensive preparation, you will answer the questions effectively and demonstrate that you are ready to take on a leadership role.

How to Register a Domain Name in 2024 (Step by Step)

Having a strong online presence is one of the most important aspects of running a successful business. Whether you’re starting a new blog, setting up an ecommerce website, or creating a portfolio to showcase your work, securing a good domain name is an absolute must. Understanding how to register a domain name serves as an important first step toward establishing your online presence. In this post, we will guide you through the entire process, explain what a domain name is, and offer insight into the ways you can register your new domain.

Let’s dive in.

1 What is a Domain Name?
2 How to Choose a Domain Name
3 Choosing a Registrar
4 Check Domain Availability
5.1 How to Register a Domain Name Through SiteGround
5.2 How to Register a Domain Name With a Domain Registrar
6 Final Thoughts on Registering a Domain
7 Frequently Asked Questions (FAQs)

What is a Domain Name?

Also known as a uniform resource locator, or URL, a domain name is essentially your website’s address. Without domain names, people would have to access your website through an IP address with a string of numbers, such as 12.364.23.354 . Can you imagine how tedious it would be to navigate websites using that method? Thankfully, there’s a better way: domain names. A domain name provides an easier way to navigate websites directly or through a search engine. A domain name helps your business be more memorable and easier to find and helps with search engine optimization (SEO) .

How to Choose a Domain Name

When starting the process of choosing a domain name , there are a few things to consider. First, your domain should be related to your brand, website, or business name. Typing it should be easy, so avoiding overly long domain names is key. After all, you want your visitors to be able to easily type your domain into the browser directly, so keeping it short, catchy, and memorable is important.

Another consideration is to always opt for a top-level domain (TLD), such as .com . They are the most common, so most people consider them safe and reliable. Although there aren’t any technical differences in TLDs, it’s widely considered that .com will likely be more effective than a .net , .biz , or .org . In fact, according to w3Techs, .com domains make up nearly 48% of all domain names on the internet.

However, not having a .com TLD doesn’t have to be a deal breaker. The most important thing is to find the right domain name for you . That means choosing a lesser-known TLD is okay if your desired domain isn’t available as .com, and you’re set on your choice.

Choosing a Registrar

Before registering your new domain, it’s important to consider the best registrar for your business. Thankfully, several domain name registrars will fit the bill. But first, let’s explain what a registrar is. Domain registrars are like an online store for domain names. You can buy, register, and point your domain to your hosting provider, where your website’s files are located. That said, there are some hosting providers, such as SiteGround , where you can purchase your domain and hosting together. Generally speaking, we don’t recommend doing this, as moving your domain could be difficult if you fall out of love with your hosting provider.

Check Domain Availability

When brainstorming domain name ideas, checking for their availability is essential. All reputable domain registrars offer this capability, so it’s typically easy to determine what is available. For example, Namecheap allows you to check for potential domain names without having to purchase anything upfront.

One thing to keep in mind is not to get frustrated if your first pick isn’t available. With thousands of domain names being registered daily, it’s not out of the realm of possibility to miss out on your favorite. That said, you can easily find variations of your initial pick, with most registrars offering similar options based on your initial search.

How to Register a Domain Name

There are nearly unlimited registrars, each capable of helping you find the perfect domain name. As previously mentioned, there are hosting providers that offer the same service. For this tutorial, we’re going to cover an example of each. First, we’ll walk you through securing a domain through one of the most popular hosting providers, SiteGround . Additionally, we’ll show you how to register a new domain through a popular domain registrar, Namecheap.

How to Register a Domain Name Through SiteGround

SiteGround is one of the best managed hosting providers on the market. They are known for their excellent features, customer service, and value for the money. If you’re in the market for a new provider to go along with your new domain name, SiteGround is the way to go. Setting up a new domain through SiteGround is fast, easy, and affordable. Let’s walk you through the steps to purchase a new hosting plan and add a domain.

Step 1: Choose Your Hosting Plan

SiteGround offers three plans to get you started: StartUp, GrowBig, and GoGeek. If you’re starting out, the StartUp plan is the most affordable option at $14.99 monthly, although SG typically offers up to 80% discounts. Start by selecting the StartUp plan.

Step 2: Choose a Domain

When the screen refreshes, you’ll be forwarded to the domain registration screen, where you can register a new domain or add an existing one. Select Register a new domain . Ensure the Domain Registration checkbox is selected.

Step 3: Search for Domains

Type in your first choice for a new domain, then click proceed .

If your choice is available, you’ll proceed to the next step in the process. If it’s already taken, SiteGround will offer several alternative selections based on the original.

From that point, you can choose one of the suggested domain names or search for an alternate.

Step 4: Register Your Domain

The final step is to complete the registration process. You must complete the account and client information and input your payment method to secure your domain and hosting plan. Once the registration process is complete, your domain is secured, and you’re ready to start building the website of your dreams.

How to Register a Domain Name With a Domain Registrar

Namecheap is among the best domain registrars you can get. With affordable pricing, multiple options for TLDs, and a user-friendly interface, beginners and professional web gurus alike can register a new domain in minutes.

Step 1: Conduct a Domain Search

The first step to registering your new domain using Namecheap is to search for what’s available. Fill in your choice on the Namecheap homepage and click search .

Step 2: Choose Associated Domains

Once you search for the domain of your choice, the registration page will appear, letting you know whether the domain is available. Additionally, you’ll have the option to purchase similar ones should you want to map multiple domains .

Once you’ve selected the domains you wish to purchase, add them to your cart.

Step 3: Purchase Add-ons

Namecheap will offer add-ons such as WordPress hosting , an SSL , and premium DNS, which provides DDoS attack protection and 100% uptime.

Step 4: Create A Namecheap Account

Next, you’ll need to create an account to manage your domain and any add-ons you purchase.

Step 5: Register Your New Domain

On the next screen, you’ll take steps to register your new domain with Internet Corporation for Assigned Name and Numbers (ICANN). When a new domain is registered, it goes into a public directory. Your name and contact information will be recorded and available to anyone searching the ICANN directory.

Finally, you’ll set up your ICANN directory listing using the Whois database. This allows anyone with your domain name to learn who the owner is and their contact information. If you want that to remain private, you’ll need to opt into the domain privacy service by checking the Associate to this domain and enable it at the time of purchase checkbox.

From there, the only thing left to do is purchase your domain.

As you can see, registering a new domain with a hosting provider or domain registrar is a straightforward process, making it simple for people with any skill level to achieve.

Final Thoughts on Registering a Domain

Registering a domain name is an exciting milestone in building your online identity. By following our comprehensive guide, you’ll gain the knowledge and confidence needed to navigate the domain registration process effortlessly, ultimately securing the best domain for your business.

If you need both a domain and hosting, you should try SiteGround . However, if you only need to purchase and register your domain, Namecheap is the perfect choice to kickstart your new business.

Looking for more tutorials? Check out some of our most popular articles to help you become an online guru:

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Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding how to register a domain name. Did we miss one? Leave a question below, and we will respond!

How can I register a domain name?

Can i get a domain for free, how much does it cost to set up a domain, what is the best domain registrar, do domains incur a monthly fee, how long does it take to register a domain name, is paying for a domain name worth it, what are the risks of not registering a domain name, what is a domain extension, which domain extension should i pick for my domain.

Featured Image via Heena Rajput / Shutterstock.com

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By deanna mclean.

Deanna McLean is a blog author, and web developer. She studied graphic design at the University of Mississippi and loves all things, Hotty Toddy. (If you know, you know.) As an adventurous creative, there is nothing Deanna loves more than taking her son and two dogs on excursions in her Jeep.

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