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How To Introduce Your Company In a Presentation: Best Presentation Tips

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Hello, are you busy brainstorming How To Introduce your company in a presentation? we all know how hard this could be especially when this is your first time but worry no more because here this blog post will provide you with a variety of tips and techniques for how to effectively introduce your company in a presentation. Your introduction sets the stage for the rest of the presentation, so it is important that you use it to get your audience on board with your ideas from the get-go.

There are three main purposes for an introduction:

  • You want to get your audience interested in what you have to say
  • Establish who you are
  • Set expectations about what they can expect from this specific talk.

The first thing that you should do when preparing a presentation is to develop a strong introduction. Your introduction sets the stage for everything else in your talk, so it’s critical that you use it to get your audience on board with your ideas from

Presentations are an integral part of the business culture, and they’re often given on a weekly basis. Presentations are also one of the most influential ways of communicating to your audience. They can be used for new employee onboarding, company overviews, or product launches. However, this doesn’t mean that they’re easy to create. In fact, many people struggle with how to introduce their company in a presentation. This blog breaks down everything you need to know about powerful presentations by providing tips on how to introduce your company in a presentation.

Also Read:  Things You Should Know Before Partnering with Another Company

When you have a presentation coming up, it’s important to have a great introduction. It’s going to be what your audience remembers about you and your company. A good introduction should set the tone for the rest of the presentation, create a sense of anticipation, and leave your audience wondering what they’re going to hear next. If you want to make a great first impression, follow these tips on how to give an effective introduction to your company:

  • Introduce yourself with confidence.
  • Tell them about your company at its most basic level.
  • Restate the goal of the presentation in one sentence, if possible.
  • Give an outline of what content will be covered in the presentation

You’ve got your PowerPoint slides. You’ve practiced your speech. You’re ready to present, but just one problem: How do you introduce your company, and what does it do? You may be tempted to dive right into the presentation by showing off your best work or talking about the newest product, but that’s not always the best approach. Sometimes, the best way to introduce a company is to first explain who they are and why people should care.

This post will teach you how to introduce your company in a presentation and make sure your audience is ready to take on anything you throw at them.

Also Read:  The Best Strategies for Increasing Offline Sales for Small Business Owners

Preparing for a presentation is one of the most challenging tasks for any professional. It’s hard to keep your thoughts organized and it can be difficult to find the right words to say. Here are some tips that will help you introduce your company in a clear, concise way that will set an appropriate tone for the rest of your presentation.

Introducing Yourself

The first thing you should do is introduce yourself and your company. You should begin by explaining what you do and why your company has the potential to succeed. Make sure you emphasize the benefits of your business. This can be a bit tricky. Instead of naming your company, try using the word “your” in front of it. This will help you better connect with your audience.

Start With The Basics A lot of sales professionals make the mistake of going straight into all of the features of their company. Instead, it’s always better to start by focusing on the fundamentals. Start by introducing yourself and then explain the company’s name. If you have a website, let them know. Try to keep your presentation short and sweet.

How to introduce your company

Saying something that isn’t true or showing enthusiasm for a competitor will only backfire on you in a presentation. Your speech should contain helpful information for everyone involved. Make sure you are aware of the background of the people you are meeting, make some use of statistics and select an image that conveys your brand values. This can be a photograph of your company logo, a video of your vision, or a generic shot of you smiling in front of your office.

Why Your Company Is Different

One of the most important things that a speaker or presenter should do when preparing for a presentation is to remember why they’re presenting in the first place. For example, if you’re presenting to a room full of startup founders, you need to make sure to emphasize why you think your company is better than all the others. Make sure that you don’t focus too much on the details, but rather emphasize why your product is better and why your idea is a good investment for them.

Give Time for Answers If you don’t have much time to fill in the audience’s minds, it’s going to be hard to persuade them to buy your company’s product. In the beginning, you will have more time to explain why you think your company is the best, but in the end, you will have to give your answers quickly.

What Your Company Do or Sell

Before you start talking about your company, it’s important to say a few words about what exactly it does or sells. That will make the rest of your presentation flow much smoother and set the proper tone for your audience.

You can start by saying something like this:

“My company does something that solves problems and gives value to people in the market.” Don’t Get Too Confused Sometimes, it can be easy to confuse your audience by using too many different words. When you say that you’re selling a “product,” you may lose some of your listeners’ interest as soon as they realize you’re actually talking about a service. Instead of saying “we sell solutions,” try saying “we provide marketing solutions to companies.

Why Your Company Is Important

Create a few sentences to explain why your company is important and how your product or service is unique. What Makes Your Business Different Always share your unique selling proposition, i.e., the unique features and benefits of your product or service. What is Your Current State? Usually, there is some history you will want to share with your audience, but don’t make it long, A short one- or two-sentence rundown will provide some context about your company’s past, present and future.

Who Does Your Business Serve? Since you’ll be discussing your company’s ability to provide services to other companies, you will want to know who your potential clients are. Describe who their customers are and what their needs are.

Also Read:  The Marketing Strategy You Need To Learn in 2021: Things That Will Work

Keep it short and to the point

The first thing that you need to consider before giving a presentation is the length of your presentation. If you’re giving a 30-minute presentation, you’ll want to keep your presentation short and use good sound-bites and keep your words short and simple. Avoid long slides and excessive talk When presenting, you’ll want to focus on the audience and their response to what you’re saying.

However, you’ll need to be careful not to go over the three to the five-minute mark. For example, if you want to give a four-minute presentation, you’ll want to use no more than two slides and keep your language simple. You’ll be sure to win your audience’s attention by keeping them engaged and motivated to listen to what you have to say.

How To End The Introduction

If you’re presenting to a large group or a large crowd, it’s important to end the presentation with a strong statement that summarizes the message of the rest of the presentation. Here are some tips for the end of a presentation that can keep your audience engaged: Tell them what you’ve achieved so far. Verify your audience’s knowledge. Recount what you’ve presented so far. Learn From Your Mistakes For this section, you should take a moment to reflect on what you’ve learned from the presentation.

By pausing to evaluate how you can improve upon your presentation, you’ll be much better prepared for your next presentation. Here are a few tips for thinking about what you can learn from your mistakes: Learn from your mistakes. Forgive yourself. Prove that you are resilient.

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What not to do

Don’t even consider using this type of slide. It’s so basic and it shows the presenter’s unprofessionalism. Use this slide to list the company’s services and target customers. Do not use an info graphic to present the company. Even if it’s a simple infographic that shows the company logo, it’ll make your talk come across as amateurish. You can use a quote or something like this, but avoid using words in these slides and use images instead. What to do When introducing your company, create a welcome message that’s tailored for each audience.

Begin by saying something like “Hi. My name is ______ and I’m the president of _____.” You can write it out in a paragraph or even a bullet list. For this slide, you can focus on the services the company offers in each field.

Understand the purpose your presentation

Before you begin, you should have a clear idea of what you want to accomplish during your presentation. This includes, for example, the benefits of your product or the benefits of your team, and what a positive impact it will have on a specific market segment. Identify the audience Think about who you are speaking to, what their interests are, and their goals.

Research relevant content Look for relevant content that will engage your audience, and that’s in line with the goals you have set for your presentation. This could include industry articles or interesting videos. Determine your messaging Write down your goals and the order in which you want to go through each of these goals during your presentation.

Also Read:  How To Know Your Audience Better: The Best Ways To Connect With Your Customers

Prepare for questions

When you’re getting ready to present, prepare questions for the team members of your meeting so that you can answer them on your own time. It’s important to stay on topic but it can be extremely distracting when you’re the only one answering questions in front of everyone else. Pick your best material Think about what was most memorable about the product launch and the executives who introduced the product to you. Don’t try to recreate it in a one-size-fits-all presentation format. It will come off as insincere. Instead, use the best parts of the product launch presentation. That will come across as impressive and relate to the audience in a relatable way.

Practice Makes Perfect

It doesn’t matter how well you memorize your speech, the most important thing is to practice. It will help you to understand each of the essential aspects of your presentation. You might even find it helpful to engage in some hypnosis to increase your confidence.

Know Your Audience

It’s important that you get to know who you’re going to present your company to. A big mistake many professionals make is that they assume that they know what their audience wants and how they’ll react to the presentation. If you really want to succeed, you’ll need to study up on what your potential audience wants and how they will react to your presentation.

Determine a Focus

The best way to make the most out of your presentation is to have a clear focus. Determine what you are trying to achieve in the.

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There’s no better way to build a positive experience for your customers than to deliver a full presentation that makes the conversation as productive and pleasurable as possible.

The great thing about presenting is that your knowledge and expertise are able to shine through in the conversation. This can also be a plus for companies who want to get a foot in the door with potential clients. It may be tough to explain what your company does, but with the right knowledge you can confidently explain your product or service in a friendly and positive manner.

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How to Make a Company Profile Presentation (Tips & Examples)

Learn how to make a company profile presentation with our expert tips and company profile presentation examples. Try interactive templates for a personal touch.

how to introduce your company in a presentation

Dominika Krukowska

9 minute read

How to make a company profile presentation

Short answer

What is a company profile presentation?

A company profile presentation is a short, visually appealing presentation that tells your company's story — covering its mission, history, key achievements, and future aspirations. It's perfect for making a great first impression on clients and investors, showing them what makes your business special in a clear and engaging way.

Without a compelling company profile, you’re just another logo in a sea of businesses

In a world where every niche is crowded with competitors, both fresh startups and established giants, standing out is not just tough; it's a survival game.

Not having a strong company profile presentation can lead to missed opportunities and potential customers slipping through your fingers.

But here's the good news: I believe your company can not only compete but also shine.

Stick with me, and you'll learn to create a company profile presentation that not only stands out but also holds its own against the big players. I’m going to walk you through easy-to-implement, effective ways to elevate your company profile from just another name to a standout brand.

Let’s get started!

What makes an effective company profile presentation?

An effective company profile presentation blends engaging storytelling, interactivity, and personalized content that speaks directly to your audience. It's about making a connection, tailoring your message to resonate with viewers, and highlighting your company's journey, mission, and successes.

What should a company profile presentation include?

When you're putting together a business profile presentation, think of it as telling your business's story in a way that's both engaging and informative.

It's your chance to connect with your audience, whether they're potential investors, clients, or partners, and give them a real sense of what your company is all about.

Here's a breakdown of what to include to make your business profile presentation shine.

1) The story of your business

Begin with the origins of your company. This isn't just about dates and facts; it's about sharing the journey, the ups and downs, and the lessons learned along the way.

This narrative helps your audience connect with your business on a personal level, understanding where you come from and what has shaped your company.

2) Core principles and goals

Your mission, vision, and values aren't just corporate jargon; they're the heart and soul of your business. They guide your decisions and actions.

Clearly presenting these principles helps your audience understand what your business stands for and what you're striving to achieve.

3) Milestones and success stories

Highlight the key moments that have defined your company's journey. This could be anything from launching a groundbreaking product to expanding into new markets.

These milestones not only showcase your achievements but also demonstrate your growth and adaptability.

4) Awards and recognitions

Displaying awards and recognitions adds a layer of trust and credibility. It shows that external bodies have endorsed your company, which can be a powerful tool in building confidence in your brand.

5) The team

People connect with people, not just brands. Introduce the key figures in your company, highlighting their expertise and roles.

You can also include employee testimonials that offer a genuine look into your company culture and the people who make everything happen. This humanizes your company and builds trust by showing the faces behind the business.

6) What you offer

Clearly outline what your company offers. This section should be straightforward, explaining your products or services and how they benefit your customers.

Keep it simple but informative, ensuring your audience understands your value proposition.

7) What makes you different

In a competitive market, it's crucial to highlight what sets you apart. Discuss your unique selling points and how they differentiate you from your competitors. This is your chance to explain why your company is the better choice.

8) Financial health and growth

Share key financial data that showcases your company's stability and growth potential. This reassures your audience of your business's health and prospects, which is particularly important for investors and partners.

9) Future plans and aspirations

Describe your goals and how you plan to achieve them. This shows that you're not just focused on the present but are actively planning for future growth and success.

10) Clear call to action

Finish your presentation with a clear invitation for your audience to take the next step. Whether it's exploring a partnership, trying out your products, or discussing investment opportunities, make it easy for them to know how to engage with your company.

How do you create a company profile presentation?

Creating a company introduction presentation is more than just listing facts about your business; it's an opportunity to tell a compelling story that resonates with your audience and offer a window into the soul of your business.

Here’s how to create a captivating company introduction presentation in a few easy steps:

1) Understand the purpose of your presentation

Before you start, it's crucial to understand why you're creating this presentation. Is it to attract investors, inform potential clients, or introduce your company to new employees?

Knowing your audience and purpose shapes the content, tone, and style of your presentation, ensuring it resonates with the right people in the right way.

2) Start with a strong introduction

Your introduction is your first impression. Start with something that grabs attention – your company's mission statement, a brief but intriguing history, or an engaging anecdote about how your company came to be.

This isn't just about providing information; it's about setting the stage and getting your audience interested in what comes next.

Here’s an example of a deck with a strong introduction:

how to make a strong introduction slide

3) Personalize your presentation

Customize your presentation to speak directly to your audience's interests and needs. If you're addressing potential clients, focus on how your products or services solve their specific problems. For investors, emphasize business performance and growth potential.

You can also add dynamic variables to your company profile and import relevant data like your reader’s name or company directly from your CRM. This simple trick will get 68% more people to read your deck in full , and share it internally 2.3x more often.

Here’s a great example of a personalized slide:

how to make a good personalized presentation slide

4) Incorporate scrollytelling

Scrollytelling can transform a static presentation into an interactive experience, especially for digital formats.

As the viewer scrolls, new elements of your story appear, keeping them engaged and curious about what's next. This technique works wonders for keeping your audience hooked.

Here’s what scrollytelling looks like in practice:

Narrator slide example

5) Tell your story authentically

Share your company's journey with authenticity. Talk about the challenges you've faced and how you overcame them, the milestones you've achieved, and the reasons behind starting your business.

Authentic storytelling creates a deeper, more emotional connection with your audience.

If you’re looking for inspiration, we have a handy guide including the best presentation storytelling examples and techniques .

6) Add interactive elements

Interactive elements like clickable links, embedded videos, or tiered slides can significantly enhance your presentation's engagement level. These elements provide additional layers of information and interaction without overloading your slides with text.

7) Simplify complex information

Data visualization slides and infographics are powerful tools for presenting complex information in a digestible format.

Whether it's market trends, growth statistics, or financial data, visual representations make it easier for your audience to understand and remember key points.

Here’s a great example of using data visualization in a presentation:

Data slide example

8) Guide your audience to the next step

End your presentation with a clear call to action. What do you want your audience to do next? Whether it’s visiting your website, contacting your team, or exploring a partnership, make this step clear and easy to follow.

Interactive presentation makers let you integrate your calendar into your deck, making it easier than ever for readers to book a meeting with you.

Here’s what a next step slide looks like:

Next step slide example

Company profile examples that make your business stand out

Creating a compelling company profile presentation is an art. It's about striking the perfect balance between informative content and engaging storytelling.

To help you master this craft, let's dive into some standout examples of company profile presentations.

Each one shows just how well creativity and clear thinking can work together to really bring out what a company does best and where it's headed, in a way that's both unique and easy to understand.

Jump ahead to page section

Company highlights

This company highlights template presents your journey, market growth, and customer satisfaction. It's ideal for companies like SMEs, startups, and enterprises looking to illustrate their success in AI-driven innovation.

What makes this company profile presentation great:

Using a mix of storytelling and data to highlight a company’s evolution and expertise.

Interactive elements like clickable data points and embedded testimonials bring the company's impact and client experiences to life.

The presentation strategically targets diverse business segments , demonstrating the company's versatility and wide-ranging applications in AI solutions.

Company profile overview

This template is ideal for businesses seeking to present a comprehensive overview. It effectively communicates your company's mission, vision, achievements, and future goals, making it suitable for all types of businesses aiming to establish a strong brand narrative.

Key metrics like annual revenue growth and customer retention rates are highlighted, demonstrating market impact and growth trajectory.

It cleverly segments its audience , detailing how its AI solutions cater to the specific needs of SMEs, startups, and large enterprises, demonstrating a tailored approach.

The company uniquely positions itself by emphasizing its specialized team , highlighting their expertise in driving AI innovation.

Enterprise snapshot

This template is designed for large-scale organizations. It effectively showcases your company's scale, capabilities, and market position, making it ideal for enterprises aiming to highlight their industry dominance and innovative solutions.

It uses tiered slides with tabs , effectively catering to different use cases and readers, allowing for a personalized presentation journey.

The presentation features easily editable logo placeholders , offering the flexibility to showcase past clients' logos, enhancing credibility and trust.

The ability to embed a case study directly into the presentation, providing tangible evidence of a company’s impact and success in real-world scenarios.

Corporate spotlight

This template is a concise yet impactful tool for highlighting your company's background, values, capabilities, and accomplishments. It's perfect for businesses wanting to emphasize their unique selling points and industry standing.

A smart Call-to-Action (CTA) that's strategically placed to engage viewers and encourage them to schedule a call directly from the company profile deck.

The fully interactive layout of the presentation invites viewers to actively engage with the content, creating a more immersive and memorable experience.

Data visualization elements transform complex data into easily digestible and visually appealing information, enhancing understanding and retention.

Company introduction

This template is tailored for businesses in the finance and technology sector. It effectively communicates your company's solutions, market challenges, and how you address them, making it ideal for companies looking to establish credibility.

The average reading time on the cover slide sets clear expectations for the audience and reduces bounce rate by almost a quarter .

The use of grayed-out content strategically highlights key information, guiding the viewer's focus to the most important aspects of the presentation.

Running numbers dynamically showcase key achievements and growth metrics, capturing attention instantly.

Corporate profile

This corporate profile emplate offers a succinct yet powerful presentation of your company. Highlight your unique selling points and industry standing, making a strong impression on your audience.

A video on the cover slide immediately sets the tone for the company's innovative approach and boosts engagement by up to 32% .

A perfect balance between image and text placeholders ensures a visually appealing layout that communicates effectively without overwhelming the audience.

A built-in analytics panel allows companies to track viewer engagement and gather valuable insights for future presentations and strategies.

General business overview

This general business overview template is a versatile tool for businesses across various industries. It showcases your company's innovative solutions, market growth, and customer satisfaction, suitable for companies aiming to highlight their market impact and user-centric approach.

The presentation begins with a strong, user-centric message , emphasizing commitment to enhancing user experiences and streamlining operations.

The ability to add testimonials and case studies can enhance credibility and showcase the real-world impact of your company’s solutions.

A library of data visualization elements to highlight the most important growth metrics in an interactive way.

Company insights

This company insights template is perfect for businesses looking to showcase their innovative solutions and market impact. It highlights your company's growth, customer satisfaction, and industry solutions, ideal for companies aiming to illustrate their success and expertise.

It offers the option to integrate dynamic variables , which enables a personalized experience for each viewer to enhance engagement and relevance.

The ability to use an AI assistant for crafting messages and generating images , showcasing a forward-thinking approach in presentation design.

The presentation design allows for the addition of multiple smart CTAs , giving presenters the flexibility to guide viewer interaction and drive specific actions.

Company overview

This template emphasizes your company's innovative solutions, market growth, and customer satisfaction, making it suitable for e-commerce, startups, and large enterprises aiming to demonstrate their user-centric approach and success.

An intuitive editor makes it easy for users to create and customize their presentations.

Thanks to various CRM integrations , you can personalize your deck at scale, allowing for tailored messaging that resonates with each unique audience segment.

The option to extract branding elements directly from the company website, ensuring brand consistency and a cohesive visual identity across the presentation.

Company intro

This template showcases your company's innovative solutions, industry challenges, and the benefits of your services, making it ideal for companies aiming to demonstrate their expertise and capacity for digital transformation and financial empowerment.

Using dynamic variables makes personalization quick and easy while ensuring that 68% more people will read your presentation in full .

The layout of the presentation automatically adapts to any changes made, so you don’t have to worry about ever breaking the design.

The option to make changes even after it has been sent , offering flexibility and control over the messaging and content.

Company presentation

This template is perfect for 'About us' decks or company overviews. It tells the story of your business in a way that engages and resonates with the audience, making it ideal for companies looking to create a compelling narrative about their journey and achievements.

A mobile-responsive design ensures it looks great and functions smoothly on any device, enhancing accessibility and viewer engagement.

The option to embed videos directly into the deck adds a dynamic and interactive element that can effectively convey the company's story and values.

The scroll-based design of the presentation creates a seamless and intuitive user experience, guiding viewers through the content in a natural and engaging way.

How to design a company profile presentation?

Designing a compelling company profile presentation is about more than just listing your achievements and services. It's about creating a narrative that resonates with your audience and showcases your company's unique value.

Here’s how to make your company introduction presentation stand out:

1) Tell your company's story visually

Start with a strong visual narrative. Use images, infographics, and timelines to illustrate your company's journey, achievements, and future goals. This approach helps your audience connect with your story on a deeper level.

2) Incorporate your branding

Ensure your presentation reflects your company's branding. Use your brand colors, logos, and fonts consistently throughout the presentation. This does more than just give a polished look; it really helps hammer home what your brand is all about. Use all the toolstack you need for a hgh-end design, from logo creators to brand color palletes.

3) Use data visualization components

When presenting data, such as market growth, financials, or customer demographics, use charts and graphs. This makes complex information more digestible and engaging.

4) Personalize for different audiences

Tailor your presentation to your audience. Whether it's potential investors, clients, or partners, make sure the content speaks directly to their interests and needs.

Also, thanks to CRM integrations, you can extract information such as first name or company name, and use it to personalize your business profile presentations at scale in just a few clicks.

5) Add interactive elements for engagement

Consider adding interactive elements like clickable links, embedded videos, or animated product demos. This interactivity keeps the audience engaged and makes your presentation more memorable.

6) Prioritize clarity and readability

Organize your content in a way that's easy to follow. Use bullet points, short paragraphs, and clear headings. If you have a lot of information, consider using expandable sections or tabs.

7) End with a strong Call to Action

Conclude your presentation with a clear call to action. Whether it’s inviting questions, scheduling a meeting, or directing them to your website, make it easy for your audience to take the next step.

Interactive company profile presentation templates

Starting from scratch on a company profile presentation can be a real challenge. You need to figure out not only what to say but also how to say it in a way that truly represents your brand.

That's where interactive company profile presentation templates are a lifesaver. They give you a solid foundation with professional designs and layouts, so you can focus on customizing the content to tell your company's unique story.

Grab one and see for yourself.

how to introduce your company in a presentation

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

how to introduce your company in a presentation

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Company introduction presentation: A comprehensive guide

Learn how to craft a compelling company introduction presentation that will inform and engage your audience.

Raja Bothra

Building presentations

girl preparing company introduction presentation

Hey there, fellow presenters!

Today, we're diving deep into the art of crafting a remarkable company introduction presentation. You know, the kind that leaves your audience in awe and your competitors wondering how you did it.

Buckle up, because we're about to explore what makes a great company introduction presentation, and we've got some fantastic insights from the pros.

What is a company introduction?

First things first, let's demystify what a company introduction is all about. A company introduction is your golden ticket to make a lasting impression on potential clients, investors, or partners. It's like your business's first handshake, and we all know the importance of a firm handshake, right?

A company introduction presentation is more than just words on slides. It's your opportunity to showcase your brand, values, and offerings in a way that's both engaging and memorable. Think of it as your business's elevator pitch, but with visual flair.

Purpose of a company introduction presentation

So, why do we need company introduction presentations, you ask?

Well, here's the scoop: they serve a myriad of purposes, and each one is crucial for your business's success.

  • Setting the stage : Your company intro presentation sets the stage for future interactions. It's your chance to pique the interest of potential clients and create a solid foundation for further discussions.
  • Building trust : Trust is the foundation of any successful business relationship. A well-crafted presentation can establish your authority and credibility in your industry.
  • Conveying your brand : Your brand is your business's identity, and your presentation is the canvas to paint it on. Consistent branding across slides helps your audience remember you.
  • Highlighting key information : Whether it's your company's timeline, product lineup, or core values, a presentation lets you showcase essential information in a digestible format.
  • Engaging your audience : In the digital age, attention spans are shorter than ever. A captivating presentation keeps your audience hooked from the first slide to the last.

How to structure an effective company introduction presentation

Now that we've covered the why, let's delve into the how. Crafting an effective company introduction presentation requires careful planning and structure. Here's a breakdown of how to do it right:

1. Start with a bang : Your opening slide should grab your audience's attention immediately. Think bold visuals, intriguing statistics, or a thought-provoking question.

2. Introduce your company : This is where you shine. Talk about your company's history, mission, and what sets you apart from the competition. Here, you can utilize a introduction template to make your slides visually stunning.

3. Timeline of success : A timeline slide can visually narrate your company's journey. Highlight milestones, achievements, and growth points.

4. Product or service showcase : Use slides to showcase your products or services. High-quality graphics can make your offerings more enticing.

5. Testimonials that wow : Inserting customer testimonials adds an extra layer of trust. Share what your satisfied clients have to say about your business.

6. Presenting your team : Introduce the faces behind your company. Highlight key team members and their roles.

7. Company values and philosophy : Let your audience know what your company stands for. Share your core values and business philosophy.

8. Vision and mission : Outline your company's vision for the future and the mission you're on. A world map graphic can help illustrate your global aspirations.

Do’s and don'ts on a company introduction presentation

While we're on the subject, let's talk about some do's and don'ts when creating your company intro presentation:

  • Be concise : Keep it succinct and to the point. No one likes information overload.
  • Use high-quality visuals : Invest in powerful graphics to make your presentation visually appealing.
  • Engage your audience : Ask questions, encourage participation, and maintain eye contact (even in virtual presentations) to build rapport.

Don'ts:

  • Don't overwhelm : Avoid cluttered slides and too much text. Less is often more.
  • Steer clear of jargon : Speak your audience's language, not industry jargon.
  • Don't rush : Take your time. A rushed presentation can leave a poor impression.

Summarizing key takeaways

  • Purpose : A company introduction presentation is your chance to impress potential clients, build trust, convey your brand, share important information, and keep your audience engaged.
  • Structure : Start strong, introduce your company, showcase milestones, present products/services, include testimonials, introduce your team, share values and mission.
  • Do's : Keep it concise, use quality visuals, engage your audience.
  • Don'ts : Avoid clutter, industry jargon, and rushing through your presentation.

1. What is a company introduction presentation, and how can it benefit my business?

A company introduction presentation, often created using Prezent, google slides, or powerpoint templates, offers an overview of your company's profile, products, and services. It serves as a powerful tool to introduce your business to potential customers and stakeholders, helping you establish trust and credibility. By using professionally designed presentation templates for powerpoint, you can create a visually appealing and easy-to-understand overview of your company's philosophy, goals, and objectives.

2. How do I create a compelling company overview presentation?

To write an effective company overview presentation, start with a company profile powerpoint template to maintain a consistent look. Begin by briefly describing your company's name, history, and organizational goals. Use graphs and team slides to showcase key milestones and your team's executive profiles. Ensure that your presentation design is of the highest quality to captivate your target audience, which could include potential customers, investors, or even job seekers.

3. What should be included in a successful company introduction presentation for a startup?

When introducing a startup, a company introduction presentation should cover the company's profile, its products and services, and the roadmap for future growth. Using simple language and storytelling techniques, you can differentiate your startup and engage potential investors and stakeholders effectively. Also, don't forget to ask your audience for feedback and pay attention to body language cues to gauge their interest.

4. Are there any tips for creating a company profile powerpoint presentation that stands out?

Yes, there are tips for creating a powerful company profile presentation. Firstly, customize presentation templates to align with your brand. Secondly, focus on creating a complete company presentation that includes not just your company's history but also its philosophy and objectives. Additionally, explore more articles on how to make a good presentation, as these resources can offer valuable insights into creating a compelling slideshow.

5. How can a company introduction presentation help me communicate my business's goals and objectives effectively?

A professionally designed company introduction presentation is a valuable tool to tell your audience where your company is going and what it aims to achieve. By using a company overview template, you can succinctly present your organizational goals and objectives, making it easy for potential customers, investors, and stakeholders to understand your company's vision. This type of presentation is also helpful for differentiating your business and building trust with potential customers and partners.

Create your company introduction presentation with prezent

Prezent offers a wide array of brand-approved templates and designs, ensuring that your presentation has a polished and cohesive look that aligns with your company's image. It assists in content creation with a selection of over 50 storylines and guides, helping you craft engaging and impactful messages.

One of the most significant advantages is the substantial time savings Prezent offers, allowing you to create your presentation up to 70% faster than traditional methods. Additionally, Prezent facilitates collaboration among team members, even if they are located in different places, through real-time sharing and collaborative features.

Furthermore, Prezent ensures strict compliance with your company's brand guidelines, maintaining consistency and professionalism throughout your presentation. Lastly, for those with tight deadlines, Prezent provides an overnight presentation service, delivering a polished presentation to your inbox by the next business day.

Now, go out there and knock their socks off with your next company introduction presentation!

Try our free trial or book a demo today! ‍

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How to Create an Attention-Grabbing Company Introduction Slide in 10 Minutes

How to Create an Attention-Grabbing Company Introduction Slide in 10 Minutes

So you are a Fortune 500 company? Or a leader in your industry? Magazines have featured you, you have an annual turnover of 5000 million dollars, you are a start-up success, have 500k following on social media...that’s all great. But it doesn’t show through your PowerPoint presentation sadly.

99 out of 100 company presentations have such severe yawn-inducing “About Us” slides that in a minute, all their laurels earned over the years go down the drain. The first and the last impression created on the audience is poorest, to say the least.

Company Introduction Slides are one of the least seriously taken slides in a presentation. The presenter goes to his website “About Us” page, copies a couple of paras and dumps them on to the slide. They make a little effort to turn those paras into list of bullet points (some do not take that pain even). The audience do not take the pain to read their slide either.

No sarcasm intended but really, who would be impressed by a company’s stature if they see a slide like this:

Conventional Company Introduction Slide on Telecommunication Industry

You just need 10 minutes to transform this slide into an amazing one like the one below:

How to Design an Impressive Company Profile Slide in PowerPoint

Have that much time? Great, let’s get started:

5 Steps to Polish a Boring Company Introduction PPT Slide

Step 1: Represent your business with an impressive visual

What does your company actually do? Don’t start telling, start showing . We are naturally inclined to learn visually. Turn back the clock to your preschool days. As children, we explored the world with our eyes and later learnt language to describe what we saw. This learning process remains the same even today. Duh, you probably knew all that.

So why the hesitation in using a visual? Since the slide in front of us is about telecommunications industry, we can choose any impressive visual representing the same. There are plenty of free image resources available on the internet, we used one such free resource Pixabay to find a striking visual.

Step 1- Add industry image in slide top half

P.S.: Check out 17 Image Layouts that you can try for your company profile slides. For this post however, we have split the slide into 50:50 ratio and covered the top half of the slide with the image. PowerPoint lets you easily crop an image and cut out the unwanted areas. To crop an image, simply select it, go to the Format tab and locate the Crop button.

Step 2: Mask the visual with a gradient fill

The chosen image has plenty of free space to place our title or header. Many a times, the picture is too busy to place any content over it. When this happens, a great way around is to mask the image (add a colored layer over portion of the image). Although the image chosen ain’t a busy one, we advise you to mask it to make it look more professional. Without a mask, the star spangled background makes the image look more of a wallpaper.

Here are the steps to mask an image using the gradient fill:

  • Insert a rectangle from the Shapes menu (under the Insert tab)
  • Right click on the rectangle and click Format Shape
  • Select the Gradient Fill radio button
  • Type should remain set as Linear
  • Set the Direction as Linear Right (change the direction according to your requirement)
  • Set the Angle at 270 degrees
  • Place two gradient stops- one in the beginning and one in the end (choose the same color)
  • Set the Transparency of the extreme right stop at 100%

The mask created using these steps will appear to be a part of the image and not imposed superficially.

Step 2- Mask the image with a gradient fill

Step 3: Define your work using a big font type

Now that we have shown the audience which industry we belong to, it’s time to tell them what we do. However, don’t state the obvious. Don’t use this attention-grabbing space to spell out that you produce antenna systems. Highlight the core value that your business gives to the end customer. This value is usually highlighted by your business through slogans and taglines. This is the place where you need to reiterate this powerful message again. So if your slogan says “We help people connect”, highlight the same via a large font size.

Additional tip: Vary the font sizes for added impact. For instance, in the design below, we kept “We Help People” at font size 20 and the word “Connect” at 48 size.

Together the first three steps help you create a perfect first impression on the audience. Even after a few minutes or hours after the presentation is over, your audience would remember the value of your business.

Step 3- Highlight your business value in top half

Step 4: Create tags to break down content into chunks

We need to now place our content in the bottom half of the slide in such a way that it complements the impressive top half. A great way to do that is to create eye-catchy tags that seem to be pinned to the image. Have a look at the slide below to see what we mean by tags:

Step 4- Create Tags using basic shapes in PowerPoint

It’s very easy to create these tags in PowerPoint. We have simply combined two basic shapes in PowerPoint and kept these tags on  the edges of the image. Follow the steps outlined in the visual below to create your own tags:

How to create tags in PowerPoint

You can right click on these shapes to click Format Shape to change their colors. We have picked red and blue from the image itself to lend a harmonious look to the slide.

Additional tip: Evenly distribute these tags across the slide with one simple command. Select all the tags, go to the Format tab, locate the Align menu and click Distribute Horizontally . All objects will then be at an equal distance from each other.  

Step 5: Insert your content with a corresponding icon

Take each bullet point and place it under a tag to create four columns of text. Give it a suitable heading and make it bold. Ensure that all the columns of text are properly aligned. The steps are the same: Under the Align menu, click Distribute Horizontally to evenly space out the boxes, click Align Top to see that the top edges of all boxes are aligned perfectly and so on.

Also find a corresponding icon for each of the columns and place the icon in their respective tags. You can find free PowerPoint icons from several resources on the web, including SlideTeam.

Here’s how the final “About Us” slide now looks with minor tweaks and additions:

Step 5- Create columns of text and insert an icon

Loved it? It doesn’t take more than 10 minutes to add a mask, create tags and split your content into neat columns. The end result is a highly professional and visually appealing slide that creates a great impression on your audience.

About Us Slide Designs Created by Design Services Team

Greedy for more design ideas?  Check out our collection of professionally designed Company Introduction Templates . Below are some hand-picked About Us slides for you:

P.S. If you want a customized template or entire presentation re-designed for a professional look, get in touch with our PowerPoint Design Services Team .

About Us for IT Solutions Company

By leveraging the power of a visual, icon, shapes and content, our designers created this cool PowerPoint template below that is not only visually appealing but very easy to understand. You can easily define your company in the top half and provide additional inputs in the bottom half.

IT Services Company Introduction PPT Slide

About Us for a Construction Company

A construction company slide sans a visual casts a very poor impression. If you are building skyscrapers, it warranties that you provide a visual of the same. But how do you adjust your content? Our PPT designers do a great job by creating the template design below. You get the best of both: visuals as well as text.

Construction Company Profile PowerPoint Template Design

Download this company introduction ppt slide if you wish to use it for your presentation.

About Us for a Law Firm

If you wish to tell the world about your organization and also show whose brainchild it is, the slide design below can help you easily do that. An impressive visual accompanied by your text, without sacrificing sufficient breathing space creates a sophisticated look and feel. The CEO and founder of your firm grabs the deserved attention through your slide too.

Legal Services Company Introduction PPT Template

Get this professional company profile ppt template if your presentation requirements are the same.

About Us Slide for a Skin, Cosmetic Centre

A small image encapsulated within a shape gives a polished look to your slide and frees up space for your content too. Here’s a ppt slide for a skin centre with perfectly aligned columns of text highlighting their key services:

Skin Cosmetic Company Profile Services Slide Design

Make this flawless company introduction slide design yours by downloading it today.

About Us Slide for HR Consultancy Firm

Here’s another company profile slide designed by our professional design services team:

HR Consultancy Company Description Slide PPT Template

Access this ppt template  here .

Get started with your company profile slide now. Dump the conventional, boring slide and try something different this time. You can use any of the designs above to make an awesome first impression on your audience.

If you benefited from this design tutorial, share it with your team and followers. Here’s a pre-populated tweet to get you started.

Do you need professional PowerPoint Designers to help you nail your next presentation? Get in touch with our Presentation Design Agency .

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How to Start a Presentation [+ Examples]

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

how to start a presentation where a person holds mic

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

how to introduce your company in a presentation

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

how to introduce your company in a presentation

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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How to Do an Effective Business Presentation Introduction

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A company introduction to a presention is pivitol and deserves just as much attention as the remainder of the presentation. A good introduction not only captures the audience’s attention, it also emphasizes the key points that the presentation will address. Go back and review your introduction after writing the body of the presentation. Make sure that your introduction speaks to the most important or interesting information contained in the presentation itself. Revise as necessary to make a strong first impression.

Extend a Warm Welcome

Welcome the group to the presentation. Ask everyone to take their seats if they haven’t already done so. Tell the audience your name, your title and the name of your company. Introduce your team in the presentation assuming team members are there and planning to participate in information sharing. If the group is small, ask members of the audience to introduce themselves. PowerPoint introduction slide examples should include names of presenters, title of the presentation and sponsoring organization with contact information.

Identify Purpose of Presentation

Discuss the purpose of your presentation. The purpose of your presentation might be to inform the audience about a new product or service offered by your company or to provide information about a partnership or investment with your company. Limit the discussion of the purpose to a few sentences. Business News Daily suggests including a dramatic quote, startling statistics or surprising information to start off the presentation on a powerful note.

Preview What's to Come

Explain what you will tell the audience. For example, you might explain that you will discuss the features of your company’s new dishwasher/clothing washer appliance. List the features that the audience will hear about, such as space-saving design, low price, minimal water usage and the way consumers will switch the appliance from clothes washer to dish washer mode.

Finish the introduction section with information regarding a time for questions. The English Club points out that audience members appreciate knowing when and if they will be allowed to ask questions. You can tell audience members to hold questions until the end of the presentation or you may invite them to ask questions at any time.

Rehearse Your Introduction

  • Rehearse your introduction to ensure that you can deliver it confidently without pausing or stumbling. Ask a friend or family member to critique it and tell you if you present the information in an interesting way that makes him want to hear more.

Ask who will be in the audience before you begin writing your introduction. Consider how knowledgeable each audience member will be about your subject matter. Make sure you don’t speak down to them or include too much jargon or too many scientific terms.

Provide PowerPoint Outline

Business speakers typically provide print copies of the PowerPoint slides they will be using during their presentation. Don’t provide an exact duplication of your PowerPoint slides, however. Presentation Magazine notes that the point of the visual aid is to illustrate and showcase your points, not completely duplicate them. Refer to the slides, but don’t spend the presentation reading the slides to the audience or they will quickly lose interest.

  • Presentation Magazine: 10 Business Presentation Tips
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  • Ask who will be in the audience before you begin writing your introduction. Consider how knowledgeable each audience member will be about your subject matter. Make sure you don’t speak down to them or include too much jargon or too many scientific terms.
  • Don’t provide an exact duplication of your presentation on PowerPoint slides. “Presentation Magazine” notes that the point of the visual aid is to illustrate your points, not completely duplicate them. Refer to the slides, but don’t spend the presentation reading the slides to the audience.

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

How To Start A Presentation

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

how to introduce your company in a presentation

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

how to introduce your company in a presentation

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

how to introduce your company in a presentation

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

how to introduce your company in a presentation

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

  • “Imagine…”
  • “Picture this…”
  • “Did you know that…”
  • “Have you ever wondered…”
  • “In this presentation, we’ll explore…”
  • “Let’s dive right in and discover…”
  • “I’m excited to share with you…”
  • “I have a confession to make…”
  • “I want to start by telling you a story…”
  • “Before we begin, let’s consider…”
  • “Have you ever faced the challenge of…”
  • “We all know that…”
  • “This is a topic close to my heart because…”
  • “Over the next [minutes/hours], we’ll cover…”
  • “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

how to introduce your company in a presentation

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Venngage Stock Photo Library

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

how to introduce your company in a presentation

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

how to introduce your company in a presentation

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

how to introduce your company in a presentation

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

how to introduce your company in a presentation

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Venngage Infographics Templates

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

how to introduce your company in a presentation

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

how to introduce your company in a presentation

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Cover image of a How to Start a Presentation article with an illustration of a presenter giving a speech.

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

  • The Classic Trick: Open a Presentation with an Introduction
  • Open a Presentation with a Hook
  • Begin with a Captivating Visual
  • Ask a “What if…” Question
  • Use the Word “Imagine”
  • Leverage The Curiosity Gap
  • The Power of Silence
  • Facts as Weapons of Communication
  • Fact vs. Myths
  • The Power of Music
  • Physical Activity
  • Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

Bio Slide design for PowerPoint

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

TED.com Jane McGonigal Ted Talk - This Game Will Give You 10 Years of Life

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

  • Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
  • Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
  • Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
  • Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

Our Iceberg Is Melting Concept with Penguins in an Iceberg

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

What if example with an Opening Slide for Presentation

Alternatively, you can work your way to this point using different questions:

  • Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
  • Use “How” as your question hook if you plan to introduce a potential solution to a problem.
  • If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

What if technique analysis for a Financial topic

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

  • Pay more attention,
  • Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Curiosity Gap example clickbait Buzzfeed

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

  • Start telling a story, pause in the middle, and delay the conclusion of it.
  • Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
  • Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

how to introduce your company in a presentation

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  Sometimes even the best presenters procrastinate their work until the very last moment. And then, suddenly, they get a flow of ideas to complete their slide deck and present like they have been preparing for it for ages. However, doing so has drawbacks, as even professional presenters cannot always elude the side effects of […]

How to Become Great in Public Speaking: Presenting Best Practices

Filed under Presentation Ideas • April 29th, 2022

How to Become Great in Public Speaking: Presenting Best Practices

Public Speaking takes a lot of practice and grit, however, it also requires a method that can help you through your presentation. Explore more about this subject in this blog post.

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how to introduce your company in a presentation

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How to Introduce Your Company

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Madison Boehm and by wikiHow staff writer, Eric McClure . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 399,761 times.

Creating a good first impression is important for any business, especially if it’s a new company that doesn’t have a big reputation yet. There are several ways to introduce your company online, in an introduction letter, marketing materials, and in elevator pitches. Emphasize the problem that your company’s service or product solves, and explain what makes your company unique. Remember, introductions are meant to be short, so don’t overdo it.

Example Introductions

how to introduce your company in a presentation

Sending an Introduction Letter or Email

Step 1 Introduce yourself and the name of your company.

  • For example, the owner of a bakery introducing her business may start, “I am Samantha Jones, and I am the owner and operator of Good Cakes.”
  • If you’re sending a physical letter, write it on your company letterhead .

Step 2 Explain what your company does and what its mission is.

  • For example, the letter may go on to say, “Good Cakes specializes in gluten-free baked goods, with a specific emphasis on cakes. In 2015, Good Cakes was founded with the goal of providing a healthy alternative to high-fat cakes for the people of Springfield.”

Step 3 Expand on why you’re writing your letter.

  • If you’re writing to introduce yourself, say, “I am writing to inform you that we have opened a new location on Main street. We’d love to have you stop by some time and check our operation out.”
  • If you’re writing a potential investor, say, “We are seeking additional financial support as we expand through the region. Our profits were up 40% last quarter, and the word-of-mouth customer base is loyal.”
  • If you’re writing a potential partner, say, “We are seeking a high-quality flour distributor to work with. We believe that you may be a phenomenal partner, and I would love to sit down and find a way to work together.”
  • Don’t get too detailed here. This is your first time interacting with the reader and if you go into too much detail, they may be turned off and simply stop reading.

Step 4 Include next steps and suggest a meeting or conversation.

  • For example, you could say, “If you’d like to sit down and discuss this further, contact my office and let me know what time works best for you. I can be reached at 555-5555. I hope to hear from you soon.”
  • Include your title, name, and a formal salutation, like “sincerely.”
  • Proofread your introduction before sending it. If you have any typos or errors, your reader may catch them and assume you aren’t worth working with.
  • Issue a press release to spread the word. Press releases can be of great help to you, your business, your social media, and your website. Issuing a press release can help you and your business gain great popularity in a short period of time. With the help of press release agencies, you can have an article published on hundreds of news sites, that have millions of monthly readers, about your business. This will help spread the word about what you do and gain you a lot of publicity.

Launching on Social Media

Step 1 Create a business...

  • On Facebook, click the “Create a Page” button in the top right corner from your personal account. Select “Local Business” and sign up to link it with your personal profile. There are no special business accounts on Twitter—they’re the same as regular profiles.
  • If your company is trying to develop a youth-oriented brand, sign up for an Instagram account as well.
  • Register your company on Yelp and Google to make it easier for people to find your business. These aren’t great social media sites for marketing though, since users can’t “follow” specific businesses and you can’t post anything.

Step 2 Make your profile appealing with a fun description and photos.

  • For example, a bakery’s profile description might read, “Springfield’s most delicious bakery! Brownies, strudels, cookies, and muffins! Come get your favorite treat at Good Cakes with half of the calories!”
  • If you don’t have a logo , use a photo of one of your products, your storefront, or a smiling employee as your profile photo.

Step 3 Add people as...

  • On Twitter, playfully commenting on the Tweets posted by your competitors is a common way to build your company’s profile.
  • This can be a pretty time-consuming process, but waiting for your company to grow on social media on its own is a bad strategy.

Step 4 Offer discounts or special deals to your followers and fans to attract business.

  • Special deals could include a free tote bag, buy 2 get 1 free, raffles, or a reduced price on a specialized service.
  • Include a photo of your product or service alongside your first post. For a bakery, this could be a close-up photo of a delicious, frosted cake.
  • An announcement may read, “Come one! Come all! Follow our Twitter or Facebook page and get a free cupcake with any purchase. Come on down to Good Cakes and show us that you’ve followed our account to claim your bonus treat!”

Step 5 Respond and interact with people commenting on your page.

  • Don’t be uptight. When people post jokes or funny comments, respond with a joke of your own or a simple “That’s hilarious!” This will give your company the image that it’s responsive and operated by real people with a sense of humor.

Step 6 Update your account regularly to stay engaged.

  • Don’t overdo it by posting more than twice a day. If you’re popping up too often on your followers’ feeds and timelines, viewers may grow tired of seeing your posts. Posting once every other day is a good way to be consistent online.

Creating an Engaging Website

Step 1 Determine the goal of your introductory materials.

  • For example, a short story about your father inspiring you to start a design firm is totally appropriate for an “About Us” page, since your reader is likely seeking background information. It won’t be the right move in a brochure you’re designing to appeal to clients, though.

Step 2 Begin by introducing your company’s name and service.

  • Unless you’re operating a family business or really want to emphasize the personal touch that your company has, avoid using the pronoun “I.” Instead, speak in the third person from the company’s perspective.
  • If you’re creating an “About Us” page for a bakery, start with something like, “Good Cakes is a modern bakery that makes delicious cakes, cupcakes, and strudels!”
  • If you’re creating marketing materials, you might say, “Good Cakes is a modern bakery specializing in high-end baked goods.”

Alena Le Blanc

Alena Le Blanc

Conduct a discovery meeting with new clients. Schedule an introductory meeting to understand their needs, challenges, and goals. Actively listen to their background and ask open-ended questions. These initial steps will allow you to tailor your approach, build trust, and ultimately ensure a successful collaboration.

Step 3 Explain the origins of your company to provide some context.

  • If you’re creating an “About Us” page, you could say, “Back in 2015, Samantha Jones was looking for a bakery that made gluten-free cakes. Seeing the lack of healthier options in the area, she saw an opportunity.”
  • If you’re introducing marketing materials, say, “Good Cakes was created in 2015 with the goal of bringing gluten-free cakes to the public.”

Step 4 Emphasize what makes you unique to stand out.

  • For the bakery business, this might be, “While most bakeries look to cut corners and hook customers by using lower-quality ingredients and too much sugar, Good Cakes believes that cake can be both delicious and healthy.”

Step 5 Be concise and avoid over-explaining to keep your reader’s attention.

  • You may be able to get away with a longer introduction if your company has a really fascinating story. It better involve some really fascinating details if you’re going over a paragraph though!

Step 6 Proofread your introduction multiple times to avoid looking unprofessional.

Tip: Share your introduction with other employees or business partners to see if they have any productive feedback for you.

Making In-Person Introductions

Step 1 Shake their hand...

Tip: If you aren’t in a business setting, start by asking the other person how they’re doing. Comment on the weather, setting, or ask them an impersonal question to prompt a conversation.

Step 2 Maintain a pleasant...

  • Treat the conversation like a normal chat. If you act like you’re not speaking to a real person, you’ll come off as rigid and distant.
  • Mentioning the positive elements of your business is as easy as saying, “Business has been really good over the past year. Our numbers are up and we’re thinking about expanding.”

Step 3 Ask questions...

  • Don’t go over the top and ask deeply personal questions or anything relating to finance. Even if you’re talking money, asking questions like, “What is your company worth?” is inappropriate during an introduction.

Step 4 Shift into your elevator pitch when prompted.

Tip: It’s called an elevator pitch because you should theoretically be able to recite it while you’re on an elevator with someone that you’ve just met. It should be short, punchy, and evocative.

Step 5 Keep your pitch shorter than 30 seconds to stay focused.

  • For example, an elevator pitch for a bakery that focuses on healthier baked goods might start, “Have you ever had a piece of cake and immediately felt like you did something wrong?” This emphasizes the problem presented by most baked goods (they’re unhealthy for you) by making the problem specific and personal.
  • You can add a second sentence to add some detail if you’d like. For the baked goods pitch, this might sound like, “There’s no denying that cake is delicious, but we all know that it’s bad for you.”

Step 7 Demonstrate how your company solves the problem.

  • For example, you may say, “At Good Cakes, we use a gluten-free flour blend and pure granulated sugar to cut back on the carbs and saturated fat. We use high-end ingredients sourced locally to ensure that each bite is savory and delicious.” This is a good demonstration because it’s clear, but evocative. A few powerful words, like “savory” and “high-end,” help the listener form an emotional connection to your company.

Step 8 Finish by presenting actionable next steps and contact information.

  • Get a business card so that you can just hand out your contact information in a professional manner.
  • For the bakery pitch, it might end with, “So the next time that you’re craving something sweet but don’t want to raise your cholesterol, think of Good Cakes! You can find us online or on the corner of Main street and Pine road.”

Step 9 Give them your contact information and express interest in meeting again.

Expert Q&A

Madison Boehm

You Might Also Like

Check a Business at the Better Business Bureau

  • ↑ https://uk.indeed.com/career-advice/career-development/business-introduction-email-template
  • ↑ Madison Boehm. Business Advisor, Jaxson Maximus. Expert Interview. 24 August 2021.
  • ↑ https://www.entrepreneur.com/article/252952
  • ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/websites-social-media/social-media
  • ↑ https://www.linkedin.com/pulse/right-way-introduce-your-business-using-social-media-ogunbayo-
  • ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/sales-promotions
  • ↑ https://www.forbes.com/sites/square/2020/12/04/5-ways-to-engage-consumers-on-social-media/
  • ↑ https://www.indeed.com/career-advice/career-development/how-to-create-a-company-profile
  • ↑ https://www.indeed.com/career-advice/career-development/business-overview-examples
  • ↑ https://careerservices.fas.harvard.edu/blog/2022/10/11/how-to-create-an-elevator-pitch-with-examples/
  • ↑ https://www.grammarly.com/blog/elevator-pitch/

About This Article

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7 Creative Ways to Start Any Presentation (With Examples!)

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Published Date : December 4, 2020

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Creating an effective presentation is challenging and needs a lot of effort to become engaging with your audience. Many questions are indeed rounding up your head.

Like how to start a PowerPoint presentation and a class set-up presentation, it helps people, such as entrepreneurs, organize and disseminate their ideas flawlessly.

It clarifies intentions, concepts, and other feasible topics specifically. They may differ from execution, events, and for whom the presentation. 

With that, the bottom line and the question is how to do it. How do you start a Board Meeting <p data-sourcepos="3:1-3:200">A formal gathering of a company's board of directors, where they discuss strategic matters, review financial performance, make key decisions, and oversee the organization's governance.</p><br /><h2 data-sourcepos="5:1-5:21"><strong>Key Participants:</strong></h2> <ul data-sourcepos="7:1-11:0"> <li data-sourcepos="7:1-7:102"><strong>Board members:</strong> Elected or appointed individuals responsible for guiding the company's direction.</li> <li data-sourcepos="8:1-8:94"><strong>Executives:</strong> Company leaders like the CEO, CFO, and COO, who provide updates and reports.</li> <li data-sourcepos="9:1-9:88"><strong>Secretary:</strong> Oversees logistics, records minutes, and ensures compliance with rules.</li> <li data-sourcepos="10:1-11:0"><strong>Legal counsel:</strong> Offers guidance on legal matters and ensures adherence to regulations.</li> </ul> <h2 data-sourcepos="12:1-12:12"><strong>Purpose:</strong></h2> <ul data-sourcepos="14:1-19:0"> <li data-sourcepos="14:1-14:78"><strong>Strategic planning:</strong> Setting the company's long-term direction and goals.</li> <li data-sourcepos="15:1-15:81"><strong>Financial oversight:</strong> Reviewing financial reports, budgets, and investments.</li> <li data-sourcepos="16:1-16:86"><strong>Risk management:</strong> Identifying and mitigating potential risks to the organization.</li> <li data-sourcepos="17:1-17:76"><strong>Executive evaluation:</strong> Assessing the performance of company leadership.</li> <li data-sourcepos="18:1-19:0"><strong>Decision-making:</strong> Approving key initiatives, investments, and policies.</li> </ul> <h2 data-sourcepos="20:1-20:11"><strong>Format:</strong></h2> <ul data-sourcepos="22:1-25:0"> <li data-sourcepos="22:1-22:43">Varies based on company size and culture.</li> <li data-sourcepos="23:1-23:91">Typically includes presentations, discussions, voting on proposals, and Q&A sessions.</li> <li data-sourcepos="24:1-25:0">It may be formal with strict agendas or more informal with brainstorming sessions.</li> </ul> <h2 data-sourcepos="26:1-26:26"><strong>Public Speaking Roles:</strong></h2> <ul data-sourcepos="28:1-30:0"> <li data-sourcepos="28:1-28:125"><strong>CEO and other executives:</strong> Act as a <strong>public speaker</strong>, presenting reports, answering questions, and defending proposals.</li> <li data-sourcepos="29:1-30:0"><strong>Board members:</strong> May participate in discussions, ask questions, and occasionally propose or speak in favor of motions.</li> </ul> <h2 data-sourcepos="31:1-31:39"><strong>Addressing Public Speaking Anxiety:</strong></h2> <ul data-sourcepos="33:1-36:0"> <li data-sourcepos="33:1-33:87">Many executives and board members face <strong>public speaking anxiety</strong> in these meetings.</li> <li data-sourcepos="34:1-34:93">Preparation, practicing presentations, and visualization techniques can help manage nerves.</li> <li data-sourcepos="35:1-36:0">Some companies hire <strong>public speaking coaches</strong> to offer personalized guidance and improve communication skills.</li> </ul> <h2 data-sourcepos="37:1-37:248"><strong>Remember:</strong></h2> <p data-sourcepos="37:1-37:248">Effective board meetings require clear communication, active participation, and informed decision-making. By understanding the format, roles, and potential challenges, participants can contribute to a productive and impactful session.</p> " href="https://orai.com/glossary/board-meeting/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">board meeting presentation, or how do you start a presentation introduction in class?

Many students are also struggling with how to start a case study presentation, and young entrepreneurs or start-ups are struggling with how to start a business presentation.

To ease the tension and upgrade your Confidence <p data-sourcepos="3:1-3:305">In the context of <strong>public speaking</strong>, <strong>confidence</strong> refers to the belief in one's ability to communicate effectively and deliver one's message with clarity and impact. It encompasses various elements, including self-belief, composure, and the ability to manage one's <strong>fear of public speaking</strong>.</p><br /><h2 data-sourcepos="5:1-5:16"><strong>Key Aspects:</strong></h2> <ul data-sourcepos="7:1-12:0"> <li data-sourcepos="7:1-7:108"><strong>Self-belief:</strong> A strong conviction in your knowledge, skills, and ability to connect with your audience.</li> <li data-sourcepos="8:1-8:95"><strong>Composure:</strong> Maintaining calmness and poise under pressure, even in challenging situations.</li> <li data-sourcepos="9:1-9:100"><strong>Assertiveness:</strong> Expressing your ideas clearly and concisely, avoiding hesitation or self-doubt.</li> <li data-sourcepos="10:1-10:104"><strong>Positive self-talk:</strong> Countering negative thoughts with affirmations and focusing on your strengths.</li> <li data-sourcepos="11:1-12:0"><strong>Strong body language:</strong> Using gestures, posture, and eye contact that project confidence and professionalism.</li> </ul> <h2 data-sourcepos="13:1-13:27"><strong>Benefits of Confidence:</strong></h2> <ul data-sourcepos="15:1-19:0"> <li data-sourcepos="15:1-15:99"><strong>Reduced anxiety:</strong> Feeling confident helps manage <strong>fear of public speaking</strong> and stage fright.</li> <li data-sourcepos="16:1-16:133"><strong>Engaging delivery:</strong> Confident speakers project their voices, hold eye contact, and connect with their audience more effectively.</li> <li data-sourcepos="17:1-17:137"><strong>Increased persuasiveness:</strong> A confident presentation inspires belief and motivates your audience to listen and remember your message.</li> <li data-sourcepos="18:1-19:0"><strong>Greater impact:</strong> Confidently delivered speeches leave a lasting impression and achieve desired outcomes.</li> </ul> <h2 data-sourcepos="20:1-20:15"><strong>Challenges:</strong></h2> <ul data-sourcepos="22:1-26:0"> <li data-sourcepos="22:1-22:112">Overcoming <strong>fear of public speaking</strong>: Many people experience some level of anxiety when speaking publicly.</li> <li data-sourcepos="23:1-23:101"><strong>Imposter syndrome:</strong> Doubting your abilities and qualifications, even when objectively qualified.</li> <li data-sourcepos="24:1-24:92"><strong>Negative self-talk:</strong> Internalized criticism and limiting beliefs can hamper confidence.</li> <li data-sourcepos="25:1-26:0"><strong>Past negative experiences:</strong> Unsuccessful presentations or negative feedback can erode confidence.</li> </ul> <h2 data-sourcepos="27:1-27:24"><strong>Building Confidence:</strong></h2> <ul data-sourcepos="29:1-36:0"> <li data-sourcepos="29:1-29:102"><strong>Practice and preparation:</strong> Thoroughly rehearse your speech to feel comfortable with the material.</li> <li data-sourcepos="30:1-30:101"><strong>Visualization:</strong> Imagine yourself delivering a successful presentation with confidence and poise.</li> <li data-sourcepos="31:1-31:100"><strong>Positive self-talk:</strong> Actively replace negative thoughts with affirmations about your abilities.</li> <li data-sourcepos="32:1-32:106"><strong>Seek feedback:</strong> Ask trusted individuals for constructive criticism and use it to improve your skills.</li> <li data-sourcepos="33:1-33:157">Consider a <strong>speaking coach</strong>: Working with a coach can provide personalized guidance and support to address specific challenges and confidence barriers.</li> <li data-sourcepos="34:1-34:114"><strong>Start small:</strong> Gradually increase the size and complexity of your speaking engagements as you gain experience.</li> <li data-sourcepos="35:1-36:0"><strong>Focus on progress:</strong> Celebrate small successes and acknowledge your improvement over time.</li> </ul> <h2 data-sourcepos="37:1-37:282"><strong>Remember:</strong></h2> <p data-sourcepos="37:1-37:282"><strong>Confidence</strong> in public speaking is a journey, not a destination. By actively practicing, embracing feedback, and focusing on your strengths, you can overcome <strong>fear of public speaking</strong> and develop the <strong>confidence</strong> to deliver impactful and memorable presentations.</p> " href="https://orai.com/glossary/confidence/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">confidence , furthermore those people above, I will share some tips, steps, and how to start a presentation example.

Why Presentation is Important in Persuading

Presentations break communication barriers. Across this, it brings mutual understanding to the audience.

In winning your stances and goals, having and knowing how to start a presentation is a must. It helps you more to give an idea of what your topic could be through moving pictures and graphics in reality. 

The role of presentation in persuading can be categorized into many factors. First, it helps your audience to feel more comfortable with your spiels.

Second, you have the chance to tell your options,  choices, summary, and the result of your case study, etc., within your presentation. Especially can be stoop on how to start a business presentation.

Lastly, knowing how to deliver and how to start a presentation in persuading your listener includes support for your audience’s decision. Through it, the concept of persuasion becomes more reliable with tangible materials. 

It is evident in thesis defenses and academic proposals. To start a case study presentation, you must present facts, stats, related studies, and other materials.

And to achieve that in a well-presented way, you need to think and come up with a composition associated with your topic to make it reliable and credible. 

Different Ways to Start a Presentation

Difficulties on how to start a case study presentation and the things you need to behold within your PowerPoint presentation would be easy after sharing with you this advice. 

As for direction and advice, take a look at this list to start a presentation generally. 

1. Start With a Strong Claim

The beginning is always the hard part of a presentation. But like a bottle of water, after it gets opened, the water inside can flow smoothly to your gulp.

Meaning after spitting out your first words, everything should follow accordingly to your presentation. That’s why it is the most crucial when you are learning how to start a presentation. 

Try to use the iconic lines of a famous philosopher —striking advice of a hotshot entrepreneur for your business proposal presentation.

Through this, you can have a good impression on your listener. Shook them and contradict their ideas; indeed, you can have an intense or beneficial presentation. 

2. Know Your Prospect

Besides technicalities and visuals, knowing first the current state, perspective, wants, and needs of your prospect or audience is vital.

Before the presentation, you can send them a pre-assessment or survey consisting of what they want to see and learn and things to keep them interested, or you need to get their attention and interest.

3. Assist the Flow With Visuals

Showing your audience a good spiel in presenting your developing ideas and concepts through pictures that can’t be put quickly in language can break communication drawbacks.

Apart from describing your idea in a presentation, you are also giving quick ways to dice abstract ideas.

4. Moving Pictures

Pictures and videos are great instruments for nurturing your ideas and your audience counterparts.

The power of moving pictures is evident as the film business and the movie industry is booming and depicting fictional stories into reality. 

5. Break People’s Expectation

To break the set expectations of your audience for you,  always stick to your premise. Whether on business, academics, proposals, and other topical presentations.

Call an action to smash misconceptions about your particular presentation. 

6. Spill Surprising Stories

Bring stories and the characters in life. Create conflict and suspense to highlight your goal’s presentation.

It also helps you to organize your presentation’s information to be catchy and relatable. Touching stories can affect audience decision-making. 

7. Know When to Pause 

Don’t present vague ideas, premises, and concepts. Stop bombarding your audience.

After a round of applause or before speaking, take a three-second pause. Observe your audience’s facial expressions. 

With that, you can focus on your tone. It is also an indication that you want to give your audience a short rest.  

Orai helps you perfect your Speech <p data-sourcepos="3:1-3:271">A form of communication involving spoken language, it is used to express ideas, share information, tell stories, persuade, or entertain. Public speaking is a powerful tool used in diverse contexts, ranging from casual conversations to formal presentations.</p><br /><h2 data-sourcepos="5:1-5:27"><strong>Components of a Speech:</strong></h2> <ul data-sourcepos="7:1-10:0"> <li data-sourcepos="7:1-7:73"><strong>Content:</strong> The information, message, or story conveyed through words.</li> <li data-sourcepos="8:1-8:106"><strong>Delivery:</strong> The vocal and physical presentation, including clarity, volume, gestures, and eye contact.</li> <li data-sourcepos="9:1-10:0"><strong>Structure:</strong> The organization of the content, typically following an introduction, body, and conclusion.</li> </ul> <h2 data-sourcepos="11:1-11:21"><strong>Speech in Action:</strong></h2> <ul data-sourcepos="13:1-17:0"> <li data-sourcepos="13:1-13:88"><strong>Informing:</strong> Sharing knowledge and facts, educating an audience on a specific topic.</li> <li data-sourcepos="14:1-14:119"><strong>Persuading:</strong> Advocating for a particular viewpoint, using arguments and evidence to influence thoughts or actions.</li> <li data-sourcepos="15:1-15:93"><strong>Motivating:</strong> Inspiring and energizing an audience, fostering action and positive change.</li> <li data-sourcepos="16:1-17:0"><strong>Entertaining:</strong> Engaging and delighting an audience through humor, storytelling, or creative language.</li> </ul> <h2 data-sourcepos="18:1-18:32"><strong>Public Speaking and Anxiety:</strong></h2> <p data-sourcepos="20:1-20:227">Many people experience <strong>public speaking anxiety</strong>, a fear of speaking in front of an audience. While it's common, effective preparation, practice, and breathing techniques can significantly reduce anxiety and improve delivery.</p><br /><h2 data-sourcepos="22:1-22:32"><strong>Different Types of Speeches:</strong></h2> <ul data-sourcepos="24:1-28:0"> <li data-sourcepos="24:1-24:81"><strong>Informative speech:</strong> Focuses on conveying information clearly and concisely.</li> <li data-sourcepos="25:1-25:102"><strong>Persuasive speech:</strong> Aims to convince the audience to adopt a particular viewpoint or take action.</li> <li data-sourcepos="26:1-26:99"><strong>Motivational speech:</strong> Inspires and energizes the audience, building enthusiasm and commitment.</li> <li data-sourcepos="27:1-28:0"><strong>Entertaining speech:</strong> Aim to amuse and delight the audience, often using humor, storytelling, or anecdotes.</li> </ul> <h2 data-sourcepos="29:1-29:33"><strong>Crafting a Compelling Speech:</strong></h2> <ul data-sourcepos="31:1-35:0"> <li data-sourcepos="31:1-31:106"><strong>Know your audience:</strong> Tailor your content and delivery to their interests, needs, and prior knowledge.</li> <li data-sourcepos="32:1-32:107"><strong>Have a clear message:</strong> Identify the main point you want to convey and structure your speech around it.</li> <li data-sourcepos="33:1-33:111"><strong>Engage your audience:</strong> Use varied vocal techniques, storytelling, and visual aids to keep them interested.</li> <li data-sourcepos="34:1-35:0"><strong>Practice, practice, practice:</strong> Rehearse your speech out loud to refine your delivery and build confidence.</li> </ul> <h2 data-sourcepos="36:1-36:13"><strong>Remember:</strong></h2> <p data-sourcepos="38:1-38:281">Speech is a powerful tool for communication, connection, and influence. By understanding its elements, addressing potential anxieties, and tailoring your delivery to different contexts, you can harness the power of speech to achieve your intended goals and captivate your audience.</p> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech with feedback on your tone, tempo, Confidence <p data-sourcepos="3:1-3:305">In the context of <strong>public speaking</strong>, <strong>confidence</strong> refers to the belief in one's ability to communicate effectively and deliver one's message with clarity and impact. It encompasses various elements, including self-belief, composure, and the ability to manage one's <strong>fear of public speaking</strong>.</p><br /><h2 data-sourcepos="5:1-5:16"><strong>Key Aspects:</strong></h2> <ul data-sourcepos="7:1-12:0"> <li data-sourcepos="7:1-7:108"><strong>Self-belief:</strong> A strong conviction in your knowledge, skills, and ability to connect with your audience.</li> <li data-sourcepos="8:1-8:95"><strong>Composure:</strong> Maintaining calmness and poise under pressure, even in challenging situations.</li> <li data-sourcepos="9:1-9:100"><strong>Assertiveness:</strong> Expressing your ideas clearly and concisely, avoiding hesitation or self-doubt.</li> <li data-sourcepos="10:1-10:104"><strong>Positive self-talk:</strong> Countering negative thoughts with affirmations and focusing on your strengths.</li> <li data-sourcepos="11:1-12:0"><strong>Strong body language:</strong> Using gestures, posture, and eye contact that project confidence and professionalism.</li> </ul> <h2 data-sourcepos="13:1-13:27"><strong>Benefits of Confidence:</strong></h2> <ul data-sourcepos="15:1-19:0"> <li data-sourcepos="15:1-15:99"><strong>Reduced anxiety:</strong> Feeling confident helps manage <strong>fear of public speaking</strong> and stage fright.</li> <li data-sourcepos="16:1-16:133"><strong>Engaging delivery:</strong> Confident speakers project their voices, hold eye contact, and connect with their audience more effectively.</li> <li data-sourcepos="17:1-17:137"><strong>Increased persuasiveness:</strong> A confident presentation inspires belief and motivates your audience to listen and remember your message.</li> <li data-sourcepos="18:1-19:0"><strong>Greater impact:</strong> Confidently delivered speeches leave a lasting impression and achieve desired outcomes.</li> </ul> <h2 data-sourcepos="20:1-20:15"><strong>Challenges:</strong></h2> <ul data-sourcepos="22:1-26:0"> <li data-sourcepos="22:1-22:112">Overcoming <strong>fear of public speaking</strong>: Many people experience some level of anxiety when speaking publicly.</li> <li data-sourcepos="23:1-23:101"><strong>Imposter syndrome:</strong> Doubting your abilities and qualifications, even when objectively qualified.</li> <li data-sourcepos="24:1-24:92"><strong>Negative self-talk:</strong> Internalized criticism and limiting beliefs can hamper confidence.</li> <li data-sourcepos="25:1-26:0"><strong>Past negative experiences:</strong> Unsuccessful presentations or negative feedback can erode confidence.</li> </ul> <h2 data-sourcepos="27:1-27:24"><strong>Building Confidence:</strong></h2> <ul data-sourcepos="29:1-36:0"> <li data-sourcepos="29:1-29:102"><strong>Practice and preparation:</strong> Thoroughly rehearse your speech to feel comfortable with the material.</li> <li data-sourcepos="30:1-30:101"><strong>Visualization:</strong> Imagine yourself delivering a successful presentation with confidence and poise.</li> <li data-sourcepos="31:1-31:100"><strong>Positive self-talk:</strong> Actively replace negative thoughts with affirmations about your abilities.</li> <li data-sourcepos="32:1-32:106"><strong>Seek feedback:</strong> Ask trusted individuals for constructive criticism and use it to improve your skills.</li> <li data-sourcepos="33:1-33:157">Consider a <strong>speaking coach</strong>: Working with a coach can provide personalized guidance and support to address specific challenges and confidence barriers.</li> <li data-sourcepos="34:1-34:114"><strong>Start small:</strong> Gradually increase the size and complexity of your speaking engagements as you gain experience.</li> <li data-sourcepos="35:1-36:0"><strong>Focus on progress:</strong> Celebrate small successes and acknowledge your improvement over time.</li> </ul> <h2 data-sourcepos="37:1-37:282"><strong>Remember:</strong></h2> <p data-sourcepos="37:1-37:282"><strong>Confidence</strong> in public speaking is a journey, not a destination. By actively practicing, embracing feedback, and focusing on your strengths, you can overcome <strong>fear of public speaking</strong> and develop the <strong>confidence</strong> to deliver impactful and memorable presentations.</p> " href="https://orai.com/glossary/confidence/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">confidence , and Conciseness <p data-sourcepos="3:1-3:326">In the realm of <strong>public speaking</strong>, <strong>conciseness</strong> refers to the ability to express your message clearly and effectively using the fewest possible words. It's about conveying your ideas precisely, avoiding unnecessary details and rambling while maintaining your message's essence and impact.</p><br /><h2 data-sourcepos="5:1-5:33"><strong>Benefits for Public Speakers:</strong></h2> <ul data-sourcepos="7:1-11:0"> <li data-sourcepos="7:1-7:137"><strong>Engaged audience:</strong> A concise speech keeps your audience focused and prevents them from losing interest due to excessive information.</li> <li data-sourcepos="8:1-8:117"><strong>Increased clarity:</strong> By removing unnecessary clutter, your core message becomes clearer and easier to understand.</li> <li data-sourcepos="9:1-9:137"><strong>Enhanced credibility:</strong> Concise communication projects professionalism and efficiency, making you appear more confident and prepared.</li> <li data-sourcepos="10:1-11:0"><strong>Reduced anxiety:</strong> Knowing you have a clear and concise message can help manage <strong>public speaking anxiety</strong> by minimizing the pressure to fill time.</li> </ul> <h2 data-sourcepos="12:1-12:35"><strong>Challenges for Public Speakers:</strong></h2> <ul data-sourcepos="14:1-17:0"> <li data-sourcepos="14:1-14:126"><strong>Striking a balance:</strong> Knowing where to draw the line between conciseness and omitting important information can be tricky.</li> <li data-sourcepos="15:1-15:115"><strong>Avoiding oversimplification:</strong> Complex topics may require elaboration to ensure clarity and understanding.</li> <li data-sourcepos="16:1-17:0"><strong>Overcoming natural tendencies:</strong> Some speakers naturally use more words than others, requiring a conscious effort to be concise.</li> </ul> <h2 data-sourcepos="18:1-18:41"><strong>Strategies for Achieving Conciseness:</strong></h2> <ul data-sourcepos="20:1-25:0"> <li data-sourcepos="20:1-20:92"><strong>Identify your core message:</strong> What is your audience's main point to remember?</li> <li data-sourcepos="21:1-21:128"><strong>Prioritize and eliminate:</strong> Analyze your content and remove any information not directly supporting your core message.</li> <li data-sourcepos="22:1-22:133"><strong>Use strong verbs and active voice:</strong> This makes your sentences more impactful and avoids passive constructions that can be wordy.</li> <li data-sourcepos="23:1-23:109"><strong>Simplify your language:</strong> Avoid jargon and technical terms unless they are essential and clearly defined.</li> <li data-sourcepos="24:1-25:0"><strong>Practice and refine:</strong> Rehearse your speech aloud and identify areas where you can tighten your wording or eliminate redundancies.</li> </ul> <h2 data-sourcepos="26:1-26:20"><strong>Additional Tips:</strong></h2> <ul data-sourcepos="28:1-31:0"> <li data-sourcepos="28:1-28:93"><strong>Use storytelling:</strong> Engaging narratives can convey complex ideas concisely and memorably.</li> <li data-sourcepos="29:1-29:110"><strong>Focus on the visuals:</strong> Powerful visuals can support your message without extensive explanation.</li> <li data-sourcepos="30:1-31:0"><strong>Embrace silence:</strong> Pausing deliberately can emphasize key points and give your audience time to absorb your message.</li> </ul> <h2 data-sourcepos="32:1-32:404"><strong>Remember:</strong></h2> <p data-sourcepos="32:1-32:404"><strong>Conciseness</strong> is a powerful tool for <strong>public speakers</strong>. By eliminating unnecessary words and focusing on your core message, you can create a more engaging, impactful, and memorable presentation for your audience. This can also help manage <strong>public speaking anxiety</strong> by reducing the pressure to fill time and enabling you to focus on delivering your message with clarity and confidence.</p> " href="https://orai.com/glossary/conciseness/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">conciseness .

Things to Avoid on Presentation

Introducing your name along with your topic is not acceptable and is not a killer intro. To nail a presentation, be careful and prevent unnecessary elements. 

Here is the list of recommended things you should avoid on how to start a presentation.

1. Cliché Sentences

Do you believe that the flow and relevancy of your presentation depend on your introduction?

If you do believe, avoid cruddy beginnings, initials, and phrases. Instead of stating, “What will your presentation be about,” give them an idea of why they need it and why it is worth sharing.

2. Plain Visuals

Stop using standard PowerPoint templates, discarded pictures, and non-HD videos. For engaging your audience, mastering your spiels is not enough to convince your listeners.

The balanced presentation consists of a good Speech <p data-sourcepos="3:1-3:271">A form of communication involving spoken language, it is used to express ideas, share information, tell stories, persuade, or entertain. Public speaking is a powerful tool used in diverse contexts, ranging from casual conversations to formal presentations.</p><br /><h2 data-sourcepos="5:1-5:27"><strong>Components of a Speech:</strong></h2> <ul data-sourcepos="7:1-10:0"> <li data-sourcepos="7:1-7:73"><strong>Content:</strong> The information, message, or story conveyed through words.</li> <li data-sourcepos="8:1-8:106"><strong>Delivery:</strong> The vocal and physical presentation, including clarity, volume, gestures, and eye contact.</li> <li data-sourcepos="9:1-10:0"><strong>Structure:</strong> The organization of the content, typically following an introduction, body, and conclusion.</li> </ul> <h2 data-sourcepos="11:1-11:21"><strong>Speech in Action:</strong></h2> <ul data-sourcepos="13:1-17:0"> <li data-sourcepos="13:1-13:88"><strong>Informing:</strong> Sharing knowledge and facts, educating an audience on a specific topic.</li> <li data-sourcepos="14:1-14:119"><strong>Persuading:</strong> Advocating for a particular viewpoint, using arguments and evidence to influence thoughts or actions.</li> <li data-sourcepos="15:1-15:93"><strong>Motivating:</strong> Inspiring and energizing an audience, fostering action and positive change.</li> <li data-sourcepos="16:1-17:0"><strong>Entertaining:</strong> Engaging and delighting an audience through humor, storytelling, or creative language.</li> </ul> <h2 data-sourcepos="18:1-18:32"><strong>Public Speaking and Anxiety:</strong></h2> <p data-sourcepos="20:1-20:227">Many people experience <strong>public speaking anxiety</strong>, a fear of speaking in front of an audience. While it's common, effective preparation, practice, and breathing techniques can significantly reduce anxiety and improve delivery.</p><br /><h2 data-sourcepos="22:1-22:32"><strong>Different Types of Speeches:</strong></h2> <ul data-sourcepos="24:1-28:0"> <li data-sourcepos="24:1-24:81"><strong>Informative speech:</strong> Focuses on conveying information clearly and concisely.</li> <li data-sourcepos="25:1-25:102"><strong>Persuasive speech:</strong> Aims to convince the audience to adopt a particular viewpoint or take action.</li> <li data-sourcepos="26:1-26:99"><strong>Motivational speech:</strong> Inspires and energizes the audience, building enthusiasm and commitment.</li> <li data-sourcepos="27:1-28:0"><strong>Entertaining speech:</strong> Aim to amuse and delight the audience, often using humor, storytelling, or anecdotes.</li> </ul> <h2 data-sourcepos="29:1-29:33"><strong>Crafting a Compelling Speech:</strong></h2> <ul data-sourcepos="31:1-35:0"> <li data-sourcepos="31:1-31:106"><strong>Know your audience:</strong> Tailor your content and delivery to their interests, needs, and prior knowledge.</li> <li data-sourcepos="32:1-32:107"><strong>Have a clear message:</strong> Identify the main point you want to convey and structure your speech around it.</li> <li data-sourcepos="33:1-33:111"><strong>Engage your audience:</strong> Use varied vocal techniques, storytelling, and visual aids to keep them interested.</li> <li data-sourcepos="34:1-35:0"><strong>Practice, practice, practice:</strong> Rehearse your speech out loud to refine your delivery and build confidence.</li> </ul> <h2 data-sourcepos="36:1-36:13"><strong>Remember:</strong></h2> <p data-sourcepos="38:1-38:281">Speech is a powerful tool for communication, connection, and influence. By understanding its elements, addressing potential anxieties, and tailoring your delivery to different contexts, you can harness the power of speech to achieve your intended goals and captivate your audience.</p> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech , spiels, and an enticing display. Instead of using plain visuals, use simple but complex graphics.

3. Lame Transitions

It is not all about effects or glitching transition effects but about how you transmit your spiels. Always open your arguments with a bang and end them using striking remarks. 

4. Unstable Stats and Facts

Don’t use outdated data, studies, and facts. Don’t go to less up-to-date data websites. 

Treat the facts and stats as vitamins for your presentation, as it helps your exhibition look reliable and robust.

5. Colorless Templates

Pick templates that fit your topic and theme—download innovative templates and slides. Analyze your presentation structure. 

Make sure to go for a font that suits perfectly to the presentation. Go for roadmaps, unique mats, and decks. 

Check out this video for more tips on how to avoid presentation pitfalls:

Steps to Enhance Your Visual Presentation

To sort things specifically on how to start a presentation. Here are the steps and tips on how to start a PowerPoint presentation.

Step 1: Get a Color Palette

“Colors speak louder than texts.”

Aside from shapes, figures, and moving objects, picking the right color palette for your presentation can beautify the board’s ambiance if that’s the case.

Logos and company icons have their color combination to mark and emphasize their brand to all consumers. It may also apply to presentations. 

If you want to be considered or remembered, start by choosing the right color palette. 

Step 2: Create a Theme

The theme supports the flow of your topic; it is the backbone of your presentation. Not considering this element can’t make your topic vague and not intact. 

Step 3: Add Hyperlinks

Going back to how to start a presentation,  comparing specific ideas is a waste of time. Using hyperlinks, you can offer your audience a “video game” theme.

Step 4: Play Short Video or  Create GIFS

Before or after spiels about a particular slide, play a short video as an icebreaker. It helps you to feed your audience with a large amount of information in a shorter period.

Step 5: Practice the Presentation with Spiels in Every Portion

Practice helps you to attain presentation skills. You can interact with your audience, disseminate the messages clearly, and analyze your listeners’ mindset. 

You can also improve the flow of run-throughs. These will support you to polish and enhance persuasive skills.

Practice your perfect Speech <p data-sourcepos="3:1-3:271">A form of communication involving spoken language, it is used to express ideas, share information, tell stories, persuade, or entertain. Public speaking is a powerful tool used in diverse contexts, ranging from casual conversations to formal presentations.</p><br /><h2 data-sourcepos="5:1-5:27"><strong>Components of a Speech:</strong></h2> <ul data-sourcepos="7:1-10:0"> <li data-sourcepos="7:1-7:73"><strong>Content:</strong> The information, message, or story conveyed through words.</li> <li data-sourcepos="8:1-8:106"><strong>Delivery:</strong> The vocal and physical presentation, including clarity, volume, gestures, and eye contact.</li> <li data-sourcepos="9:1-10:0"><strong>Structure:</strong> The organization of the content, typically following an introduction, body, and conclusion.</li> </ul> <h2 data-sourcepos="11:1-11:21"><strong>Speech in Action:</strong></h2> <ul data-sourcepos="13:1-17:0"> <li data-sourcepos="13:1-13:88"><strong>Informing:</strong> Sharing knowledge and facts, educating an audience on a specific topic.</li> <li data-sourcepos="14:1-14:119"><strong>Persuading:</strong> Advocating for a particular viewpoint, using arguments and evidence to influence thoughts or actions.</li> <li data-sourcepos="15:1-15:93"><strong>Motivating:</strong> Inspiring and energizing an audience, fostering action and positive change.</li> <li data-sourcepos="16:1-17:0"><strong>Entertaining:</strong> Engaging and delighting an audience through humor, storytelling, or creative language.</li> </ul> <h2 data-sourcepos="18:1-18:32"><strong>Public Speaking and Anxiety:</strong></h2> <p data-sourcepos="20:1-20:227">Many people experience <strong>public speaking anxiety</strong>, a fear of speaking in front of an audience. While it's common, effective preparation, practice, and breathing techniques can significantly reduce anxiety and improve delivery.</p><br /><h2 data-sourcepos="22:1-22:32"><strong>Different Types of Speeches:</strong></h2> <ul data-sourcepos="24:1-28:0"> <li data-sourcepos="24:1-24:81"><strong>Informative speech:</strong> Focuses on conveying information clearly and concisely.</li> <li data-sourcepos="25:1-25:102"><strong>Persuasive speech:</strong> Aims to convince the audience to adopt a particular viewpoint or take action.</li> <li data-sourcepos="26:1-26:99"><strong>Motivational speech:</strong> Inspires and energizes the audience, building enthusiasm and commitment.</li> <li data-sourcepos="27:1-28:0"><strong>Entertaining speech:</strong> Aim to amuse and delight the audience, often using humor, storytelling, or anecdotes.</li> </ul> <h2 data-sourcepos="29:1-29:33"><strong>Crafting a Compelling Speech:</strong></h2> <ul data-sourcepos="31:1-35:0"> <li data-sourcepos="31:1-31:106"><strong>Know your audience:</strong> Tailor your content and delivery to their interests, needs, and prior knowledge.</li> <li data-sourcepos="32:1-32:107"><strong>Have a clear message:</strong> Identify the main point you want to convey and structure your speech around it.</li> <li data-sourcepos="33:1-33:111"><strong>Engage your audience:</strong> Use varied vocal techniques, storytelling, and visual aids to keep them interested.</li> <li data-sourcepos="34:1-35:0"><strong>Practice, practice, practice:</strong> Rehearse your speech out loud to refine your delivery and build confidence.</li> </ul> <h2 data-sourcepos="36:1-36:13"><strong>Remember:</strong></h2> <p data-sourcepos="38:1-38:281">Speech is a powerful tool for communication, connection, and influence. By understanding its elements, addressing potential anxieties, and tailoring your delivery to different contexts, you can harness the power of speech to achieve your intended goals and captivate your audience.</p> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech with Orai

Presentation Checklist 

Besides sharing the tips and steps on how to start a presentation, let me give you a sample presentation checklist to support and organize your presentation. 

This checklist may vary in every presentation. You can create and set your reminders. 

Vital Points of a Presentation 

To use your time wisely , try this outline on creating a presentation, such as how to start a Board Meeting <p data-sourcepos="3:1-3:200">A formal gathering of a company's board of directors, where they discuss strategic matters, review financial performance, make key decisions, and oversee the organization's governance.</p><br /><h2 data-sourcepos="5:1-5:21"><strong>Key Participants:</strong></h2> <ul data-sourcepos="7:1-11:0"> <li data-sourcepos="7:1-7:102"><strong>Board members:</strong> Elected or appointed individuals responsible for guiding the company's direction.</li> <li data-sourcepos="8:1-8:94"><strong>Executives:</strong> Company leaders like the CEO, CFO, and COO, who provide updates and reports.</li> <li data-sourcepos="9:1-9:88"><strong>Secretary:</strong> Oversees logistics, records minutes, and ensures compliance with rules.</li> <li data-sourcepos="10:1-11:0"><strong>Legal counsel:</strong> Offers guidance on legal matters and ensures adherence to regulations.</li> </ul> <h2 data-sourcepos="12:1-12:12"><strong>Purpose:</strong></h2> <ul data-sourcepos="14:1-19:0"> <li data-sourcepos="14:1-14:78"><strong>Strategic planning:</strong> Setting the company's long-term direction and goals.</li> <li data-sourcepos="15:1-15:81"><strong>Financial oversight:</strong> Reviewing financial reports, budgets, and investments.</li> <li data-sourcepos="16:1-16:86"><strong>Risk management:</strong> Identifying and mitigating potential risks to the organization.</li> <li data-sourcepos="17:1-17:76"><strong>Executive evaluation:</strong> Assessing the performance of company leadership.</li> <li data-sourcepos="18:1-19:0"><strong>Decision-making:</strong> Approving key initiatives, investments, and policies.</li> </ul> <h2 data-sourcepos="20:1-20:11"><strong>Format:</strong></h2> <ul data-sourcepos="22:1-25:0"> <li data-sourcepos="22:1-22:43">Varies based on company size and culture.</li> <li data-sourcepos="23:1-23:91">Typically includes presentations, discussions, voting on proposals, and Q&A sessions.</li> <li data-sourcepos="24:1-25:0">It may be formal with strict agendas or more informal with brainstorming sessions.</li> </ul> <h2 data-sourcepos="26:1-26:26"><strong>Public Speaking Roles:</strong></h2> <ul data-sourcepos="28:1-30:0"> <li data-sourcepos="28:1-28:125"><strong>CEO and other executives:</strong> Act as a <strong>public speaker</strong>, presenting reports, answering questions, and defending proposals.</li> <li data-sourcepos="29:1-30:0"><strong>Board members:</strong> May participate in discussions, ask questions, and occasionally propose or speak in favor of motions.</li> </ul> <h2 data-sourcepos="31:1-31:39"><strong>Addressing Public Speaking Anxiety:</strong></h2> <ul data-sourcepos="33:1-36:0"> <li data-sourcepos="33:1-33:87">Many executives and board members face <strong>public speaking anxiety</strong> in these meetings.</li> <li data-sourcepos="34:1-34:93">Preparation, practicing presentations, and visualization techniques can help manage nerves.</li> <li data-sourcepos="35:1-36:0">Some companies hire <strong>public speaking coaches</strong> to offer personalized guidance and improve communication skills.</li> </ul> <h2 data-sourcepos="37:1-37:248"><strong>Remember:</strong></h2> <p data-sourcepos="37:1-37:248">Effective board meetings require clear communication, active participation, and informed decision-making. By understanding the format, roles, and potential challenges, participants can contribute to a productive and impactful session.</p> " href="https://orai.com/glossary/board-meeting/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">board meeting presentation and more. 

This table only serves as a sample outline. It may also vary depending on your topic and forte. 

How to Start Business Presentation and Other Samples

For all entrepreneurs, this portion is for you. To gratify your needs and to enlighten you on how to start a business presentation. Here are the basics.

  • Create a Plan

Always start with a concrete plan to strengthen the body of your presentation. With that, your listeners can’t easily stab your presentation.

  • Pick The Right Deck

If you are discussing in a formal setting, pick a deck with gray colors, choose dominant colors, and then combine.

  • Tell Stories and Laugh

To balance the whole presentation, put some icebreakers and funny idioms about your topic. Make sure it is sensible.

  • Add Verbal Cues and Signpost

It helps your audience to get intact through the presentation. Try to use signal transitions, such as words or phrases that would give interconnections.

  • Collect Images and Charts

Of course, images and charts are vital. Make sure to use HD photos and reliable maps from data websites.

  • Initiate Audience Interaction

After the presentation, evaluate it by asking your listeners if they have any questions. 

Questions like these must be considered and answered in your presentation.

  • How would you design your material?
  • How factual is it?
  • What is the target deadline? Show your timeline.      

Watch this live Speech <p data-sourcepos="3:1-3:271">A form of communication involving spoken language, it is used to express ideas, share information, tell stories, persuade, or entertain. Public speaking is a powerful tool used in diverse contexts, ranging from casual conversations to formal presentations.</p><br /><h2 data-sourcepos="5:1-5:27"><strong>Components of a Speech:</strong></h2> <ul data-sourcepos="7:1-10:0"> <li data-sourcepos="7:1-7:73"><strong>Content:</strong> The information, message, or story conveyed through words.</li> <li data-sourcepos="8:1-8:106"><strong>Delivery:</strong> The vocal and physical presentation, including clarity, volume, gestures, and eye contact.</li> <li data-sourcepos="9:1-10:0"><strong>Structure:</strong> The organization of the content, typically following an introduction, body, and conclusion.</li> </ul> <h2 data-sourcepos="11:1-11:21"><strong>Speech in Action:</strong></h2> <ul data-sourcepos="13:1-17:0"> <li data-sourcepos="13:1-13:88"><strong>Informing:</strong> Sharing knowledge and facts, educating an audience on a specific topic.</li> <li data-sourcepos="14:1-14:119"><strong>Persuading:</strong> Advocating for a particular viewpoint, using arguments and evidence to influence thoughts or actions.</li> <li data-sourcepos="15:1-15:93"><strong>Motivating:</strong> Inspiring and energizing an audience, fostering action and positive change.</li> <li data-sourcepos="16:1-17:0"><strong>Entertaining:</strong> Engaging and delighting an audience through humor, storytelling, or creative language.</li> </ul> <h2 data-sourcepos="18:1-18:32"><strong>Public Speaking and Anxiety:</strong></h2> <p data-sourcepos="20:1-20:227">Many people experience <strong>public speaking anxiety</strong>, a fear of speaking in front of an audience. While it's common, effective preparation, practice, and breathing techniques can significantly reduce anxiety and improve delivery.</p><br /><h2 data-sourcepos="22:1-22:32"><strong>Different Types of Speeches:</strong></h2> <ul data-sourcepos="24:1-28:0"> <li data-sourcepos="24:1-24:81"><strong>Informative speech:</strong> Focuses on conveying information clearly and concisely.</li> <li data-sourcepos="25:1-25:102"><strong>Persuasive speech:</strong> Aims to convince the audience to adopt a particular viewpoint or take action.</li> <li data-sourcepos="26:1-26:99"><strong>Motivational speech:</strong> Inspires and energizes the audience, building enthusiasm and commitment.</li> <li data-sourcepos="27:1-28:0"><strong>Entertaining speech:</strong> Aim to amuse and delight the audience, often using humor, storytelling, or anecdotes.</li> </ul> <h2 data-sourcepos="29:1-29:33"><strong>Crafting a Compelling Speech:</strong></h2> <ul data-sourcepos="31:1-35:0"> <li data-sourcepos="31:1-31:106"><strong>Know your audience:</strong> Tailor your content and delivery to their interests, needs, and prior knowledge.</li> <li data-sourcepos="32:1-32:107"><strong>Have a clear message:</strong> Identify the main point you want to convey and structure your speech around it.</li> <li data-sourcepos="33:1-33:111"><strong>Engage your audience:</strong> Use varied vocal techniques, storytelling, and visual aids to keep them interested.</li> <li data-sourcepos="34:1-35:0"><strong>Practice, practice, practice:</strong> Rehearse your speech out loud to refine your delivery and build confidence.</li> </ul> <h2 data-sourcepos="36:1-36:13"><strong>Remember:</strong></h2> <p data-sourcepos="38:1-38:281">Speech is a powerful tool for communication, connection, and influence. By understanding its elements, addressing potential anxieties, and tailoring your delivery to different contexts, you can harness the power of speech to achieve your intended goals and captivate your audience.</p> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech or business seminar to get different hooks and other strategies to impress your listeners with your business presentation:

3 Essential Parts on How to Start a Board Meeting Presentation

As your supervisor and other executives watch you presenting, stand tall and present like a boss through these points.

  • Create the Structure of Your Presentation

It organizes the presentation and connects the main points to sub-points. With that, you can have minimal effort but impactful results.

  • Build Big Introduction

Try to begin asking the “why’s,” furthermore, enlighten them of “hows.” How to conduct, how to execute, and how to surpass their limits.

Stop introducing your presentation with your name. Always start to implore your audience with no cliché intro.  

  • Develop Your Data and Tell Crucial Parts

You can be ideological, symbolic, and rhetorical, and these things are not yet easy to comprehend without visuals. That’s why it is essential to develop and expand your data to make it understandable. 

Suppose you want to have a good impression when presenting a business proposal to your bosses and other hotshots. Watch this video on striking tips and techniques for a presentation:

Vital Aspects of How to Start a Case Study Presentation

Case study presentations are more technical, unlike the other displays. It should be specific, tangible, credible, and substantial.

Also, here are the vital points to follow. 

  • Show the Possible Results. Collect the possible outcomes or predicted results. With that, you can jump to “how” you will carry the topic into different methods and production. 
  • Prepare Back-Up Studies. Always have a backup; there are some unexpected circumstances, emergencies, and other possible matters that may ruin your original presentation. It is wise to prepare around three to six backup studies you can easily refer to. 
  • Connect to Your Prospect’s Situation. Research on their state, status, and other related ideas. It will help your case study to get a thumbs up. 
  • Focus on Deals. Keep in mind that you have a target deal. Always connect your study to the current agreement and profitable offers.

How to Start a Presentation Introduction in Class

Facing new students is challenging, right? If you want to get a good impression from your class in different situations, take a look at these tips.

  • Present Yourself With Manners

Tell them briefly who you are and why you are there in front of them while showing the right conduct and manners. 

  • Cite Your Objectives and Its Relevance

The material or your material must be the center of any presentation. Discuss its factuality and how tangible it is. Along with these, tell stories that may catch their interest and attention throughout the presentation.

  • Leave Interesting Statement

End it with a bang! Make them think and stare at you. You can also give them riddles and some metaphorical set of words as an ending remark . 

Indeed, you will gain their participation, plus you are helping your listeners to think critically. 

Become a pro presenter. Download Orai and start practicing

How to Make an Unforgettable Start-Up Presentation 

To give more emphasis on how to start a business presentation and to help young entrepreneurs. I’ll share with you this detailed outline. I hope you tuck this with you. 

1. Set Goals For Your Business Presentation

Always set the stage with objectives. Since you are presenting to get clients and investment, it would help if you cleared how long it takes your business proposal.

2. Start With Provoking Questions or Stories

Never underestimate the power of storytelling. Initiate your presentation with real-life stories. 

Stating provoking questions can grab attention, positive or negative, is a good result. It helps you to get your listener’s ears and eyes. 

3. Show Alarming Statistics, Graphics as a Clue 

This recommendation is similar to a word game, the “4-pics, One Word,” demonstrating the idea or topic with photos will be more immersing. 

Visuals are one of the key points to expand a presentation. They are depicting patterns, diagrams, and trends. Lend quick analysis and predictions. 

By using graphics, you can easily sustain the interest of your listeners and attract more viewers. 

4. Know Your Material

Master your presentation and fill loops. And on your topic. Study the weak points and establish more of the strengths of the presentation. 

With that, you can derive the information smoothly. Take note of this. It is also vital on how to start a Board Meeting <p data-sourcepos="3:1-3:200">A formal gathering of a company's board of directors, where they discuss strategic matters, review financial performance, make key decisions, and oversee the organization's governance.</p><br /><h2 data-sourcepos="5:1-5:21"><strong>Key Participants:</strong></h2> <ul data-sourcepos="7:1-11:0"> <li data-sourcepos="7:1-7:102"><strong>Board members:</strong> Elected or appointed individuals responsible for guiding the company's direction.</li> <li data-sourcepos="8:1-8:94"><strong>Executives:</strong> Company leaders like the CEO, CFO, and COO, who provide updates and reports.</li> <li data-sourcepos="9:1-9:88"><strong>Secretary:</strong> Oversees logistics, records minutes, and ensures compliance with rules.</li> <li data-sourcepos="10:1-11:0"><strong>Legal counsel:</strong> Offers guidance on legal matters and ensures adherence to regulations.</li> </ul> <h2 data-sourcepos="12:1-12:12"><strong>Purpose:</strong></h2> <ul data-sourcepos="14:1-19:0"> <li data-sourcepos="14:1-14:78"><strong>Strategic planning:</strong> Setting the company's long-term direction and goals.</li> <li data-sourcepos="15:1-15:81"><strong>Financial oversight:</strong> Reviewing financial reports, budgets, and investments.</li> <li data-sourcepos="16:1-16:86"><strong>Risk management:</strong> Identifying and mitigating potential risks to the organization.</li> <li data-sourcepos="17:1-17:76"><strong>Executive evaluation:</strong> Assessing the performance of company leadership.</li> <li data-sourcepos="18:1-19:0"><strong>Decision-making:</strong> Approving key initiatives, investments, and policies.</li> </ul> <h2 data-sourcepos="20:1-20:11"><strong>Format:</strong></h2> <ul data-sourcepos="22:1-25:0"> <li data-sourcepos="22:1-22:43">Varies based on company size and culture.</li> <li data-sourcepos="23:1-23:91">Typically includes presentations, discussions, voting on proposals, and Q&A sessions.</li> <li data-sourcepos="24:1-25:0">It may be formal with strict agendas or more informal with brainstorming sessions.</li> </ul> <h2 data-sourcepos="26:1-26:26"><strong>Public Speaking Roles:</strong></h2> <ul data-sourcepos="28:1-30:0"> <li data-sourcepos="28:1-28:125"><strong>CEO and other executives:</strong> Act as a <strong>public speaker</strong>, presenting reports, answering questions, and defending proposals.</li> <li data-sourcepos="29:1-30:0"><strong>Board members:</strong> May participate in discussions, ask questions, and occasionally propose or speak in favor of motions.</li> </ul> <h2 data-sourcepos="31:1-31:39"><strong>Addressing Public Speaking Anxiety:</strong></h2> <ul data-sourcepos="33:1-36:0"> <li data-sourcepos="33:1-33:87">Many executives and board members face <strong>public speaking anxiety</strong> in these meetings.</li> <li data-sourcepos="34:1-34:93">Preparation, practicing presentations, and visualization techniques can help manage nerves.</li> <li data-sourcepos="35:1-36:0">Some companies hire <strong>public speaking coaches</strong> to offer personalized guidance and improve communication skills.</li> </ul> <h2 data-sourcepos="37:1-37:248"><strong>Remember:</strong></h2> <p data-sourcepos="37:1-37:248">Effective board meetings require clear communication, active participation, and informed decision-making. By understanding the format, roles, and potential challenges, participants can contribute to a productive and impactful session.</p> " href="https://orai.com/glossary/board-meeting/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">board meeting presentation. 

5. Add Business-Related Stories and Humor

Put the top 10 successful corporations, traders, companies, and other information that may help you present your goal. Flash the motto of some famous entrepreneurs. Analyze or contradict it to gain more attention. 

Try to spiel some business jokes as an icebreaker. Any possible facts about business that you can use — catch it!

6. Hold Your Audience With Visuals

Play videos like a Public Service Announcement (PSA), but make sure it is connected to your topic. 

Learn how to start a business presentation that has movement and action for society. With that, your listeners may think your presentation is worth investing in. 

7. Relax and Have an Early Set-Up

Stay calm and don’t even think about drawbacks or shortcomings, especially the night before the presentation.

Make sure to pamper your body. Create also a plan B for unexpected circumstances.

8. Calculate Your Time and Sort it Into Parts

In your run-through, always set a timer. It gives you a heads up if you may look rushing or too slow in explaining each slide.

Being not responsible for other people’s time is a turn-off, especially in business, where time is essential in the industry. 

To present other samples wisely. Let me share some videos to rock and how to start a presentation:

What are some examples of great presentation structures and delivery techniques?

Successful presentations like “How Google Works” and “Start with Why” prove the power of Clarity <p data-sourcepos="3:1-3:269">In <strong>public speaking</strong>, <strong>clarity</strong> refers to the quality of your message being readily understood and interpreted by your audience. It encompasses both the content and delivery of your speech, ensuring your message resonates and leaves a lasting impact.</p><br /><h2 data-sourcepos="5:1-5:16"><strong>Key Aspects:</strong></h2> <ul data-sourcepos="7:1-13:0"> <li data-sourcepos="7:1-7:133"><strong>Conciseness:</strong> Avoid unnecessary details, digressions, or excessive complexity. Focus on delivering the core message efficiently.</li> <li data-sourcepos="8:1-8:149"><strong>Simple language:</strong> Choose words and phrases your audience understands readily, avoiding jargon or technical terms unless you define them clearly.</li> <li data-sourcepos="9:1-9:145"><strong>Logical structure:</strong> Organize your thoughts and ideas logically, using transitions and signposts to guide your audience through your message.</li> <li data-sourcepos="10:1-10:136"><strong>Effective visuals:</strong> If using visuals, ensure they are clear, contribute to your message, and don't distract from your spoken words.</li> <li data-sourcepos="11:1-11:144"><strong>Confident delivery:</strong> Speak clearly and articulately, avoiding mumbling or rushing your words. Maintain good eye contact with your audience.</li> <li data-sourcepos="12:1-13:0"><strong>Active voice:</strong> Emphasize active voice for better flow and avoid passive constructions that can be less engaging.</li> </ul> <h2 data-sourcepos="14:1-14:24"><strong>Benefits of Clarity:</strong></h2> <ul data-sourcepos="16:1-20:0"> <li data-sourcepos="16:1-16:123"><strong>Enhanced audience engagement:</strong> A clear message keeps your audience interested and helps them grasp your points easily.</li> <li data-sourcepos="17:1-17:123"><strong>Increased credibility:</strong> Clear communication projects professionalism and expertise, building trust with your audience.</li> <li data-sourcepos="18:1-18:111"><strong>Improved persuasiveness:</strong> A well-understood message is more likely to resonate and win over your audience.</li> <li data-sourcepos="19:1-20:0"><strong>Reduced confusion:</strong> Eliminating ambiguity minimizes misinterpretations and ensures your message arrives as intended.</li> </ul> <h2 data-sourcepos="21:1-21:15"><strong>Challenges:</strong></h2> <ul data-sourcepos="23:1-27:0"> <li data-sourcepos="23:1-23:129"><strong>Condensing complex information:</strong> Simplifying complex topics without sacrificing crucial details requires skill and practice.</li> <li data-sourcepos="24:1-24:128"><strong>Understanding your audience:</strong> Tailoring your language and structure to resonate with a diverse audience can be challenging.</li> <li data-sourcepos="25:1-25:85"><strong>Managing nerves:</strong> Nerves can impact your delivery, making it unclear or rushed.</li> <li data-sourcepos="26:1-27:0"><strong>Avoiding jargon:</strong> Breaking technical habits and simplifying language requires constant awareness.</li> </ul> <h2 data-sourcepos="28:1-28:22"><strong>Improving Clarity:</strong></h2> <ul data-sourcepos="30:1-35:0"> <li data-sourcepos="30:1-30:117"><strong>Practice and rehearse:</strong> The more you rehearse your speech, the more natural and clear your delivery will become.</li> <li data-sourcepos="31:1-31:107"><strong>Seek feedback:</strong> Share your draft speech with others and ask for feedback on clarity and comprehension.</li> <li data-sourcepos="32:1-32:161"><strong>Consider a public speaking coach:</strong> A coach can provide personalized guidance on structuring your message, simplifying language, and improving your delivery.</li> <li data-sourcepos="33:1-33:128"><strong>Join a public speaking group:</strong> Practicing in a supportive environment can help you gain confidence and refine your clarity.</li> <li data-sourcepos="34:1-35:0"><strong>Listen to effective speakers:</strong> Analyze how clear and impactful others achieve communication.</li> </ul> <h2 data-sourcepos="36:1-36:250"><strong>Remember:</strong></h2> <p data-sourcepos="36:1-36:250"><strong>Clarity</strong> is a cornerstone of impactful <strong>public speaking</strong>. By honing your message, focusing on delivery, and actively seeking feedback, you can ensure your audience receives your message clearly and leaves a lasting impression.</p> " href="https://orai.com/glossary/clarity/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">clarity and simplicity. Both Schmidt and Sinek captivate audiences with straightforward messages enhanced by visuals (slides or whiteboard) that support, not overpower, their narratives. The lesson: ditch complexity, focus on your core message, and deliver it with a conviction for maximum impact.

How can group presentations be structured effectively?

Effective group presentations require thorough rehearsal, clean transitions, and speaker handovers. Recap your section, introduce the next speaker, and gesture towards them to link sections and keep the audience engaged.

How can physical movement enhance the delivery of my presentation?

Ditch the podium! Move around the stage to grab attention, connect with listeners, and emphasize key points. Strategic shifts in location signal transitions, while your energy and passion come alive through purposeful movement. Make your presentation dynamic and memorable – get moving!

How can I structure a presentation using the remaining method approach?

To master the “remaining method,” Briefly introduce the controversy, dive deep with your side (logos & pathos!), acknowledge and dissect opposing solutions, and then unveil your “remaining solution” as the superior answer. Wrap up with a strong summary and a call to action. Guide your audience, earn trust, and win them over!

What are the key elements involved in storytelling for presentations?

Ditch the dry facts! Captivate your audience with stories. Use classic structures like the hero’s journey or jump into the action with “in media res.” Craft your narrative with a clear plot, relatable characters, and a consistent tone. Tie it all back to your key points for maximum impact. Storytelling makes presentations memorable, engaging, and impactful – go forth and win hearts (and minds)!

How can I structure my presentation using the problem-solution method?

Hook them, hit them, fix them! Problem-solution presentations start with a clear pain point, delve deep with causes and impacts (think logic and emotions!), and then unveil your solution as the hero and its amazing benefits. Finish with a call to action – tell them what to do next! Simple, powerful, persuasive.

What are some common presentation structures beyond the typical format described in the passage?

Forget the slides; show and tell! Demo presentations explain the “what” and “why” of your product, then dazzle with a live showcase. Highlight problem-solving and potential uses to keep them hooked. Leave them curious and wanting more with a glimpse of what your product can truly do. It’s all about interactive understanding and engagement!

What is the purpose of the Q&A session at the end of a presentation?

Q&A isn’t just an add-on! It’s a chance to clear confusion, recap key points, and answer burning questions. Wrapping up the discussion, offering deeper dives, and inviting audience participation – it’s the perfect way to seal the deal and connect with your listeners.

What should be included in the main body of a presentation?

Ditch the tangents and deliver on your promises! The main body is where you unpack your points. Organize it clearly, hit each topic with evidence and examples, summarize as you go, and link your ideas. Keep it focused, relevant, and audience-friendly – take notes, stay on track, and make your impact!

How should the introduction of a presentation be structured?

Hook, roadmap, and expectations – that’s your intro! Briefly introduce the topic, explain why it matters and what you’ll cover, and tell the audience how long they’re in for and if they can participate. Set the stage, guide them through, and make them feel comfortable – then dive in!

Why is structuring a presentation important?

Get organized, and get remembered! Structure keeps your audience engaged and learning while boosting your Confidence <p data-sourcepos="3:1-3:305">In the context of <strong>public speaking</strong>, <strong>confidence</strong> refers to the belief in one's ability to communicate effectively and deliver one's message with clarity and impact. It encompasses various elements, including self-belief, composure, and the ability to manage one's <strong>fear of public speaking</strong>.</p><br /><h2 data-sourcepos="5:1-5:16"><strong>Key Aspects:</strong></h2> <ul data-sourcepos="7:1-12:0"> <li data-sourcepos="7:1-7:108"><strong>Self-belief:</strong> A strong conviction in your knowledge, skills, and ability to connect with your audience.</li> <li data-sourcepos="8:1-8:95"><strong>Composure:</strong> Maintaining calmness and poise under pressure, even in challenging situations.</li> <li data-sourcepos="9:1-9:100"><strong>Assertiveness:</strong> Expressing your ideas clearly and concisely, avoiding hesitation or self-doubt.</li> <li data-sourcepos="10:1-10:104"><strong>Positive self-talk:</strong> Countering negative thoughts with affirmations and focusing on your strengths.</li> <li data-sourcepos="11:1-12:0"><strong>Strong body language:</strong> Using gestures, posture, and eye contact that project confidence and professionalism.</li> </ul> <h2 data-sourcepos="13:1-13:27"><strong>Benefits of Confidence:</strong></h2> <ul data-sourcepos="15:1-19:0"> <li data-sourcepos="15:1-15:99"><strong>Reduced anxiety:</strong> Feeling confident helps manage <strong>fear of public speaking</strong> and stage fright.</li> <li data-sourcepos="16:1-16:133"><strong>Engaging delivery:</strong> Confident speakers project their voices, hold eye contact, and connect with their audience more effectively.</li> <li data-sourcepos="17:1-17:137"><strong>Increased persuasiveness:</strong> A confident presentation inspires belief and motivates your audience to listen and remember your message.</li> <li data-sourcepos="18:1-19:0"><strong>Greater impact:</strong> Confidently delivered speeches leave a lasting impression and achieve desired outcomes.</li> </ul> <h2 data-sourcepos="20:1-20:15"><strong>Challenges:</strong></h2> <ul data-sourcepos="22:1-26:0"> <li data-sourcepos="22:1-22:112">Overcoming <strong>fear of public speaking</strong>: Many people experience some level of anxiety when speaking publicly.</li> <li data-sourcepos="23:1-23:101"><strong>Imposter syndrome:</strong> Doubting your abilities and qualifications, even when objectively qualified.</li> <li data-sourcepos="24:1-24:92"><strong>Negative self-talk:</strong> Internalized criticism and limiting beliefs can hamper confidence.</li> <li data-sourcepos="25:1-26:0"><strong>Past negative experiences:</strong> Unsuccessful presentations or negative feedback can erode confidence.</li> </ul> <h2 data-sourcepos="27:1-27:24"><strong>Building Confidence:</strong></h2> <ul data-sourcepos="29:1-36:0"> <li data-sourcepos="29:1-29:102"><strong>Practice and preparation:</strong> Thoroughly rehearse your speech to feel comfortable with the material.</li> <li data-sourcepos="30:1-30:101"><strong>Visualization:</strong> Imagine yourself delivering a successful presentation with confidence and poise.</li> <li data-sourcepos="31:1-31:100"><strong>Positive self-talk:</strong> Actively replace negative thoughts with affirmations about your abilities.</li> <li data-sourcepos="32:1-32:106"><strong>Seek feedback:</strong> Ask trusted individuals for constructive criticism and use it to improve your skills.</li> <li data-sourcepos="33:1-33:157">Consider a <strong>speaking coach</strong>: Working with a coach can provide personalized guidance and support to address specific challenges and confidence barriers.</li> <li data-sourcepos="34:1-34:114"><strong>Start small:</strong> Gradually increase the size and complexity of your speaking engagements as you gain experience.</li> <li data-sourcepos="35:1-36:0"><strong>Focus on progress:</strong> Celebrate small successes and acknowledge your improvement over time.</li> </ul> <h2 data-sourcepos="37:1-37:282"><strong>Remember:</strong></h2> <p data-sourcepos="37:1-37:282"><strong>Confidence</strong> in public speaking is a journey, not a destination. By actively practicing, embracing feedback, and focusing on your strengths, you can overcome <strong>fear of public speaking</strong> and develop the <strong>confidence</strong> to deliver impactful and memorable presentations.</p> " href="https://orai.com/glossary/confidence/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">confidence and delivery. It’s a win-win for both the speaker and the listener!

Conclusion: 

To be an effective speaker or presenter, you must master how to start a presentation. Learn the basics and dynamics. 

Earn persuasive skills and grasp how to start a PowerPoint presentation with the steps and tips above to disseminate the information in a free-lingual way effectively. 

I hope you find this helpful; you are free to use these tips for any goals. 

You can try Orai , an AI-powered Speech Coach <p data-sourcepos="3:1-3:411">A <strong>speech coach</strong> is a trained professional who provides personalized guidance and support to individuals seeking to improve their <strong>public speaking</strong> skills. Whether you aim to <strong>master public speaking</strong> for professional presentations, overcome stage fright, or simply hone your everyday communication, a <strong>speech coach</strong> can tailor their expertise to meet your needs and goals.</p><br /><h2 data-sourcepos="5:1-5:32"><strong>What Does a Speech Coach Do?</strong></h2> <ul data-sourcepos="7:1-13:0"> <li data-sourcepos="7:1-7:124"><strong>Conduct assessments:</strong> Analyze your strengths, weaknesses, and communication style through evaluations and observations.</li> <li data-sourcepos="8:1-8:149"><strong>Develop personalized plans:</strong> Create a customized roadmap with exercises, techniques, and feedback to address your specific areas of improvement.</li> <li data-sourcepos="9:1-9:167"><strong>Offer expert instruction:</strong> We will guide you through various aspects of public speaking, including vocal control, body language, content delivery, and overcoming anxiety.</li> <li data-sourcepos="10:1-10:168"><strong>Provide practice opportunities:</strong> Facilitate mock presentations, simulations, and role-playing scenarios to refine your skills in a safe and supportive environment.</li> <li data-sourcepos="11:1-11:114"><strong>Offer constructive feedback:</strong> Identify areas for improvement and suggest strategies for achieving your goals.</li> <li data-sourcepos="12:1-13:0"><strong>Boost confidence and motivation:</strong> Encourage and support you throughout your journey, empowering you to become a confident and impactful communicator.</li> </ul> <h2 data-sourcepos="14:1-14:40"><strong>Who Can Benefit from a Speech Coach?</strong></h2> <ul data-sourcepos="16:1-20:0"> <li data-sourcepos="16:1-16:174"><strong>Professionals:</strong> Refining public speaking skills can benefit executives, entrepreneurs, salespeople, leaders, and anyone who presents in professional settings.</li> <li data-sourcepos="17:1-17:160"><strong>Students:</strong> Teachers, public speakers, debaters, and students wanting to excel in presentations or classroom settings can gain valuable skills with a coach.</li> <li data-sourcepos="18:1-18:176"><strong>Individuals who fear public speaking:</strong> Coaching can help those who experience anxiety or nervousness when speaking in public develop strategies and gain confidence.</li> <li data-sourcepos="19:1-20:0"><strong>Anyone seeking to improve communication:</strong> A coach can provide guidance to individuals seeking to enhance their communication skills for personal or professional development.</li> </ul> <h2 data-sourcepos="21:1-21:28"><strong>Types of Speech Coaches:</strong></h2> <ul data-sourcepos="23:1-26:0"> <li data-sourcepos="23:1-23:110"><strong>Private coaches:</strong> Work one-on-one with individuals to provide highly personalized attention and feedback.</li> <li data-sourcepos="24:1-24:130"><strong>Group coaches:</strong> Offer workshops or classes in group settings, often at a lower cost but with less individualized attention.</li> <li data-sourcepos="25:1-26:0"><strong>Specialization coaches:</strong> Some coaches specialize in executive communication, storytelling, or presentation design.</li> </ul> <h2 data-sourcepos="27:1-27:35"><strong>Finding the Right Speech Coach:</strong></h2> <ul data-sourcepos="29:1-33:0"> <li data-sourcepos="29:1-29:91"><strong>Identify your goals:</strong> What areas do you want to improve? What are your specific needs?</li> <li data-sourcepos="30:1-30:109"><strong>Research credentials and experience:</strong> Look for qualified coaches with relevant experience and expertise.</li> <li data-sourcepos="31:1-31:122"><strong>Consider availability and budget:</strong> Set a budget and explore options that fit your schedule and financial constraints.</li> <li data-sourcepos="32:1-33:0"><strong>Schedule consultations:</strong> Talk to potential coaches to assess their personality, approach, and compatibility with your needs.</li> </ul> <h2 data-sourcepos="34:1-34:418"><strong>Remember:</strong></h2> <p data-sourcepos="34:1-34:418">Investing in a <strong>speech coach</strong> can be a transformative experience, enhancing your communication skills, boosting your confidence, and empowering you to achieve your communication goals. Whether you're a seasoned professional or just starting your journey, consider exploring the potential of working with a <strong>speech coach</strong> to unlock your full potential as a communicator and <strong>master public speaking</strong>.</p> " href="https://orai.com/glossary/speech-coach/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech coach that perfectly suits your budget! They provide instant feedback on you to help with your public speaking needs. Start your free trial with Orai today! 

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Introducing Your Team in Company Presentations: 4 Great Ideas!

You’ve probably already had to introduce your team within a company presentation: in 2023, this is no longer a rarity. Presentations which require you to talk about your company structure, or onboardings, for example, are going to need a team introduction, and knowing how to clearly visualize your team is a useful skill.

Why introduce your team in a presentation?

Introducing your team is a great way to positively influence public perception and to present the strengths and achievements of your company .

Products are rarely developed by individuals working on their own, so companies should never miss an opportunity to showcase the teams responsible for tomorrow’s innovations. This tends to increase stakeholder confidence and generate interest.

Involving your team in your presentations is essential to highlighting both the competence of your employees and your skills as a leader . At the same time, you double down on the authenticity of your presentation and acknowledge your colleagues’ performance, which in turn boosts their self-esteem. The positive impact of even a single slide in a presentation should not be underestimated!

Team introductions are brilliant for onboarding , where you can clearly and transparently visualize your company hierarchy.

Why not browse the PowerPoint templates for onboarding that we at PresentationLoad have put together for you?

Onboarding slides to introduce your team

Bonus tip: Paste images faster with the Scan&Paste app

Pictures generate feelings. This applies to team introductions as well as more generally. If people can see what a particular employee looks like, they’re more likely to want to build connections than if they’re just described in words.

To help you quickly and easily insert images of your team into your presentations, a great tip is to use the Scan&Paste app . This app allows you to upload images directly from your smartphone gallery through a PowerPoint add-in. We’ve covered this for you in our blog post “ Scan&Paste-App “.

4 great ideas to optimize your PowerPoint team presentation!

You want the team introduction in your company presentation to be memorable, right? Here are four great ideas to achieve just that!

  • Use an organizational chart

One way to visualize your team structures is to use an organizational chart, or org chart. Their visual clarity and simplicity make them ideal for showing how teams work.

Org charts show at a glance how a team fits together and how different employees relate to each other. They might not be the most exciting things in the world, but they are really effective . Keep your org chart as simple as possible, though; overloading it will be counterproductive.

Use high-quality pictures of your employees. Your main focus should be on clarity: choose a clear, clean design, make sure people’s names are legible, and avoid unnecessary lines and cross-connections. We’ve covered how to create an org chart quickly and easily yourself in our article “ Creating an organizational chart “.

Why not use PresentationLoad’s organizational charts template to introduce your team?

Organigramm Toolbox Shop 1

  • Rounded Photos

You can also introduce your team in the classic way, using text to cover the most important key points , and adding visual interest in a modern and stylish way by using rounded pictures .

PresentationLoad have got this covered too! You can find them here .

Including a team introduction in your presentation

There are several ways of introducing your team – here are a few of the best:

Idea #1: Team Slide

The simplest way to introduce your team is by means of a team slide . This should show high-quality images of your team, either individually or in a group photo.

Keep text to an absolute minimum here.  Anything more than the names of your employees can be distracting.  You can go into greater detail in your narration.

The advantage of a team slide is that you can clearly show all the important people on one slide.

A team slide might look something like this:

Team Slide to introduce your ten

The disadvantage of such a simple slide is that it shows little in the way of a team structure. If you need to show this, go with idea #2.

Idea #2: Team Structure

A team structure slide obviously shows how your team is structured, meaning it’s clear who works for whom and how responsibilities are divided up.  They are perfect for onboarding, for example, allowing new employees to easily recognize internal structures and contact persons.

Keep in mind that team structures are not necessary for every presentation; team slides can quickly become confusing if there are too many connections. So keep them as clear as possible.

A team structure slide might look something like this:

Content3 EN Team Presentation2

Idea #3: Individual Slides

In some cases it may be useful to introduce your team individually . In this case, you can get all the important information on one slide per person. You’ll need to include a picture and the person’s function within the company as well as their name, and there may also be room for contact details or a short CV . Here’s an example:

Introduce your team with indiviudal slides

Idea #4: Quote slide

A slightly different take on this is the quote slide .  Quotes can be another way to introduce your team’s thinking. Let your employees have their say by including core ideas and statements in your presentation in the form of quotes.

This highlights how important your team is, and emphasizes their individuality and competence. Quotes also help to make your presentation more interesting, which means you get to grab and keep your audience’s attention.

Introduce team with quote slide

Bonus tip: Pay attention to layout in team introductions

When creating your team presentation, don’t forget that your slides need to be visually interesting . Use a clear structure and don’t overcrowd the slides; aim for a good balance of images and text .

We have a lot of useful tips in this respect in our article “PowerPoint Layout”. For example, a picture-text combination slide might come in really handy here. Grids of three or four usefully combine pictures of your team members with just enough text to give the important information:

Introduce your team with special layouts

To sum up: Project your team image effectively in presentations

A team introduction is a great way to introduce your company and its structures within a presentation. Depending on what you need, you can keep it short and introduce your team on one team slide, or go for more detail and use several slides.

Use our tips the next time you need to introduce your business and colleagues, and see how effective they are!

Still have questions about team presentation? Feel free to contact us by email at [email protected] . We’re always happy to help! Interested in great-looking,professionally designed, easy to use slide templates ? Feel free to take a look around our store! We have a huge range of great PPT templates to download, covering just about every business topic you need. Take a look today! ► To the store

You might also be interested in the following articles:

  • 8 tips for company presentations
  • Create an organizational chart with PowerPoint
  • Scan&Paste App: Insert pictures faster
  • PowerPoint layout

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How to Start a Presentation [+ Examples]

  • May 13, 2024
  • by steven-austin

How to Start a Presentation with Impact in 2024 [Examples + Best Practices]

The first 60 seconds of your presentation are crucial. That‘s the amount of time you have to capture your audience‘s attention, establish your credibility, and convince them that your presentation is worth their time.

But crafting the perfect presentation opening is easier said than done. Many presenters struggle with those first few minutes, defaulting to overused greetings like "Hello everyone, thank you for being here today" or stumbling through their introduction in a way that fails to build confidence.

If you want to deliver presentations that inspire, persuade, and drive people to action in 2024 and beyond, it‘s essential to master the art of the presentation opening. In this post, we‘ll share proven strategies and examples to help you do exactly that.

How to Craft an Engaging Presentation Opening There are many ways to start a presentation, but not all openings are created equal. Here are a few approaches that are proven to pique your audience‘s interest:

  • Tell a story Storytelling is one of the most powerful tools in a presenter‘s arsenal. When you share a story, you engage your audience‘s emotions and imagination. Your story could be a personal anecdote that‘s relevant to your topic, a case study about a brand or individual, or even a hypothetical scenario that illustrates a point.

The key is to choose a story aligned with your core message and to craft it using storytelling best practices like establishing characters, setting a scene, and building to a climax or "aha" moment.

  • Ask a thought-provoking question Posing a question to your audience is an effective way to get them thinking and engaged right from the start. Your question could challenge a common assumption, point out a surprising trend or statistic, or tap into a pain point or aspiration.

For example, in a presentation about the future of work, you might ask: "What would you do with an extra 10 hours per week?" Craft your question to elicit curiosity and prime your audience for the information you‘re about to share.

  • Share an interesting fact or statistic Numbers are a great way to add credibility and concreteness to your presentation opening. When you share a surprising fact or data point right off the bat, you signal to your audience that you‘ve done your research and have valuable information to share.

Imagine a presentation about the rise of artificial intelligence. An opening like "Did you know that 85% of Americans already use AI every single day?" is sure to make your audience sit up and take note. Just be sure to use specific, credible numbers rather than vague statements.

  • Use humor Humor, when used appropriately, is a fantastic way to break the ice and get your audience relaxed and receptive. A well-placed joke or funny observation related to your topic can endear you to your audience and make your presentation more memorable.

The key is to use humor that is inoffensive, relevant, and natural for your personal style. A bit of self-deprecating humor or gentle teasing of a common foil (like "engineers are from Mars, marketers are from Venus") can work well. When in doubt, err on the side of caution to avoid falling flat.

  • Deliver a powerful quote Starting with a quote is a bit of a presentation cliché, but it can still be impactful when done well. The key is to choose a quote that is unique, thought-provoking, and directly relevant to your topic. Avoid overused quotes or generic inspirational statements.

Importantly, use the quote as a springboard for your own insight rather than just a stand-in for substance. For example, don‘t just recite the quote and then say "So true, right?" Explain why you chose it and how it relates to your message.

Real-World Examples of Effective Presentation Openings To help you visualize these strategies in action, let‘s look at some examples from real presentations.

"Unleash the Power of Empathy" by Michael Ventura This presentation about using empathy in design begins with a story about the presenter‘s childhood experience with a bully. He paints a vivid scene and shares his emotions, then explains how that experience taught him about the transformative power of empathy. This story hooks the audience and makes the abstract concept of empathy relatable.

"The Future of Work: Adapting to an Accelerated Timeline" by Diana Dosik In a presentation on remote work, Diana starts with a question: "When you think about the future of work, what concerns you most?" She gives the audience a moment to reflect, then reveals an insight from her firm‘s research on executive sentiment. This question primes the audience to engage with her data and ideas.

"The AI-ssistant in Your Pocket" by Maurice Conti Maurice‘s presentation about the rise of AI opens with a surprising statistic: "The average American checks their phone 96 times per day. That‘s once every 10 minutes during your waking hours." He uses this statistic to lead into his core argument about the ubiquity and embedded nature of artificial intelligence in our daily lives.

"Find Your Voice, Grow Your Reach" by Laura Belgray In this presentation for entrepreneurs, Laura leverages humor throughout but especially in her opening. She starts by poking fun at the idea of a "personal brand," saying that the term evokes images of branding cattle. This gets a laugh while also building rapport with her audience of entrepreneurs who‘ve likely heard that term many times.

"The New Leadership Playbook" by Carla Harris Carla begins her presentation on modern leadership with a quote from Heraclitus: "Change is the only constant in life." She then explains why this ancient quote is as relevant as ever in the fast-paced business world, and uses it as a jumping-off point to discuss the new skills and mindsets leaders need to thrive. This quote adds gravitas and timelessness to her message.

Introducing Yourself and Building Credibility Once you‘ve captured your audience‘s attention with your opening, you‘ll need to introduce yourself in a way that establishes your credibility without coming across as boastful. Here are a few tips:

Focus on your audience: Frame your introduction in terms of how your background and expertise will benefit them. What unique insights can you share based on your experiences?

Be specific: Don‘t just rattle off your job titles. Share concrete details about projects you‘ve worked on or results you‘ve achieved that are relevant to your presentation topic.

Highlight others: If you‘re presenting on behalf of your team or company, be sure to credit them as well. This shows humility and team orientation.

Keep it brief: Aim for 30-60 seconds. Remember, your audience is here for your insights, not your life story.

Here‘s an example of an effective presentation introduction: "Hi everyone, I‘m excited to share some insights with you today about the future of digital marketing. A bit about me: I‘ve spent the last decade working with brands like Nike, Glossier, and Apple to craft digital campaigns that not only drive sales but build long-term brand love and loyalty. I geek out about things like customer segmentation and multi-touch attribution models. But don‘t worry, I promise not to bore you with marketing jargon. My goal today is to share some practical strategies that you can take back to your companies and implement right away to boost your marketing ROI."

Strategies for Hooking Your Audience A strong presentation opening captures attention, but a great one also whets your audience‘s appetite for the information to come. Here‘s how to keep them hooked:

  • Preview your key points Providing a high-level roadmap of your presentation gives your audience a sense of its scope and helps them follow along. Avoid a boring agenda slide. Instead, tease the transformation or learning they‘ll gain from each section.

For example: "We‘ll start by diagnosing the most common pitfalls of modern performance reviews. Then, I‘ll share a 3-step framework for turning reviews from a dreaded chore into an energizing growth opportunity. Finally, we‘ll explore some ways to use technology to streamline the process without losing the human touch."

  • Explain the value to your audience Audiences are always asking "What‘s in it for me?" Make that crystal clear upfront by explicitly stating how your presentation will benefit them. Will it help them solve a problem, capitalize on an opportunity, or expand their perspective?

For instance, if you‘re giving a talk on diversity and inclusion, you might say something like: "By the end of this session, you‘ll walk away with three actionable strategies for attracting and retaining diverse talent, building inclusive teams, and leveraging D&I to drive innovation and results for your company."

  • Tease the destination Great presentation openings create a gap between where the audience is now and where they‘ll be by the end. Describe an aspirational future state that your presentation will help them achieve.

Imagine a talk on customer experience. You could say: "Picture a world where your customers aren‘t just satisfied but truly delighted. Where they‘re raving about your brand to their friends and coming back again and again. In the next 30 minutes, I‘m going to show you how to make that vision a reality."

Designing Compelling Opening Slides Your slides play a big role in setting the tone for your presentation. Follow these guidelines to design opening slides that complement and reinforce your message:

Minimize text, maximize visuals Avoid cramming your slides full of text, especially on your opening slide. Aim for a striking visual that creates an emotional response and supports your verbal opening. A single, powerful image or a clean, bold graphic works well.

Evoke the right emotions The visuals you choose should align with the tone of your opening. If you‘re beginning with humor, a funny (but not cheesy) image can work well. For a more serious or inspirational opening, look for images that are aspirational or thought-provoking.

Ensure brand alignment Your slides are an extension of your brand. Use your company‘s fonts, colors, and imagery style for a cohesive look. Avoid clashing graphics or off-brand stock photos.

Consider "showing," not just "telling" Sometimes a visual demonstration can be more impactful than description. For instance, if you‘re giving a talk on user experience, you might demonstrate a confusing interface live to drive home the importance of UX before introducing your main points on the next slide.

Mistakes to Avoid in Your Presentation Opening Just as important as what to do is what not to do. Steer clear of these common presentation opening pitfalls:

Starting with a lackluster greeting "Hello everyone, thank you for being here." Yawn. Avoid wasting your precious opening seconds with generic greetings that do nothing to capture attention or establish your authority. Jump right into your hook.

Apologizing or drawing attention to weaknesses Avoid beginning with disclaimers like "I‘m not much of a public speaker" or apologies for technical difficulties. These lower your credibility and put your audience on edge. Instead, project competence and preparedness.

Rambling without a clear point Don‘t meander to your point. Attention spans are short. Land your hook quickly and concisely. If a detail isn‘t crucial for your opening, save it for later or cut it entirely.

Using clichés Overused opening lines like quotes by famous people or rhetorical questions like "How many of you have ever…" make your audience tune out immediately. Avoid trite expressions and aim for originality.

Crafting Your Powerful Presentation Opening An effective presentation opening is your opportunity to create a strong first impression, capture your audience‘s attention, and lay the groundwork for a talk that educates, inspires, and compels action.

By using proven attention-grabbing strategies like storytelling and question-asking, introducing yourself in an audience-centric way, teasing the transformative value of your presentation, and designing compelling slides, you‘ll be well on your way to presentation success.

Just remember, crafting a great presentation opening is a skill that takes practice. Don‘t expect perfection right away. Experiment with different techniques, get feedback from colleagues or friends, and hone your approach over time.

If you invest the time to thoughtfully plan and practice those critical first few minutes, you‘ll reap the benefits in more engaged audiences, increased credibility, and ultimately, greater impact with every presentation you deliver.

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How to Organize Your Introduction for a Presentation [+ FREE Presentation Checklist]

May 1, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

How to Organize Your Introduction for a Presentation in English - Lesson

This lesson on how to organize your introduction for a presentation in English has been updated since its original posting in 2016 and a video has been added.

Getting ready to present in English? Here’s how to make sure your introduction for a presentation in English is successful.

But first… When you think about a presentation, I know you’re thinking about something like a TED video or a presentation at a conference. You’re thinking about a speech, with PowerPoint slides and a big audience.

But did you know we use the same skills when we share new information or ideas with our work colleagues? Or when we tell stories to our friends and family? The situation or speaking task may be different but we still use the same skills.

When presenting information or telling stories, we need to:

  • Capture a listener’s attention
  • Share information, ideas, or opinions
  • Give the important details
  • Make your information memorable
  • Get your audience (family, friends, colleagues or strangers) to agree, to take action, to change their mind, etc.

So today you’re going to learn how to take the first big step in your English presentation: how to start with a great introduction.

The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.

However, that first moment when you start to speak is often the hardest. Knowing how to best prepare and knowing what to say will help you feel confident and ready to say that first word and start your presentation in English.

Be sure to include these 5 things in your inroduction.

Lesson by Annemarie

How to Organize Your Introduction for a Presentation in English and Key Phrases to Use

Organize Your Introduction Correctly

Okay, first let’s focus on what you need to include in your English introduction. Think of this as your formula for a good introduction. Using this general outline for your introduction will help you prepare. It will also help your audience know who you are, why you’re an expert, and what to expect from your presentation.

Use this general outline for your next presentation:

  • Welcome your audience and introduce yourself
  • Capture their attention
  • Identify your number one goal or topic of presentation
  • Give a quick outline of your presentation
  • Provide instructions for how to ask questions (if appropriate for your situation)

Use Common Language to Make Your Introduction Easy to Understand

Great, now you have the general outline of an introduction for a speech or presentation in English. So let’s focus on some of the key expressions you can use for each step. This will help you think about what to say and how to say it so you can sound confident and prepared in your English presentation.

“The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.”

Welcome Your Audience & Introduction

It is polite to start with a warm welcome and to introduce yourself. Everyone in the audience will want to know who you are. Your introduction should include your name and job position or the reason you are an expert on your topic. The more the audience trusts you, the more they listen.

  • Welcome to [name of company or event]. My name is [name] and I am the [job title or background information].
  • Thank you for coming today. I’m [name] and I’m looking forward to talking with you today about [your topic].
  • Good morning/afternoon ladies and gentlemen. I’d like to quickly introduce myself. I am [name] from [company or position]. (formal)
  • On behalf of [name of company], I’d like to welcome you today. For those of you who don’t already know me, my name is [name] and I am [job title or background]. (formal)
  • Hi everyone. I’m [name and background]. I’m glad to be here with you today. Now let’s get started. (informal)

Capture Their Attention

For more information about how to best capture your audience’s attention and why, please see the next session below. However, here are a few good phrases to get you started.

  • Did you know that [insert an interesting fact or shocking statement]?
  • Have you ever heard that [insert interesting fact or shocking statement]?
  • Before I start, I’d like to share a quick story about [tell your story]…
  • I remember [tell your story, experience or memory]…
  • When I started preparing for this talk, I was reminded of [tell your story, share your quote or experience]…

Identify Your Goal or Topic of Presentation

At this stage, you want to be clear with your audience about your primary topic or goal. Do you want your audience to take action after your talk? Is it a topic everyone is curious about (or should be curious about)? This should be just one or two sentences and it should be very clear.

  • This morning I’d like to present our new [product or service].
  • Today I’d like to discuss…
  • Today I’d like to share with you…
  • What I want to share with you is…
  • My goal today is to help you understand…
  • During my talk this morning/afternoon, I’ll provide you with some background on [main topic] and why it is important to you.
  • I will present my findings on…
  • By the end of my presentation, I’d like for you to know…
  • I aim to prove to you / change your mind about…
  • I’d like to take this opportunity to talk about…
  • As you know, this morning/afternoon I’ll be discussing…

Outline Your Presentation

You may have heard this about presentations in English before:

First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.

It sounds crazy and weird, but it’s true. This is how we structure presentations in English. So today we’re focusing on the “First, tell me what you’re going to tell me” for your introduction. This means you should outline the key points or highlights of your topic.

This prepares your listens and helps to get their attention. It will also help them follow your presentation and stay focused. Here are some great phrases to help you do that.

  • First, I’m going to present… Then I’ll share with you… Finally, I’ll ask you to…
  • The next thing I’ll share with you is…
  • In the next section, I’ll show you…
  • Today I will be covering these 3 (or 5) key points…
  • In this presentation, we will discuss/evaluate…
  • By the end of this presentation, you’ll be able to…
  • My talk this morning is divided into [number] main sections… First, second, third… Finally…

On Asking Questions

You want to be sure to let you audience know when and how it is appropriate for them to ask you questions. For example, is the presentation informal and is it okay for someone to interrupt you with a question? Or do you prefer for everyone to wait until the end of the presentation to ask questions?

  • If you have any questions, please don’t hesitate to interrupt me. I’m happy to answer any questions as we go along.
  • Feel free to ask any questions, however, I do ask that you wait until the end of the presentation to ask.
  • There will be plenty of time for questions at the end.
  • Are there any questions at this point? If not, we’ll keep going.
  • I would be happy to answer any questions you may have now.

Capture Your Audience’s Attention

Do you feel unsure about how to capture the attention of your audience? Don’t worry! Here are some common examples used in English-speaking culture for doing it perfectly!

Two of the most famous speakers in the English-speaking world are Steve Jobs and Oprah Winfrey. While Steve Jobs is no longer living, people still love to watch his speeches and presentations online. Oprah is so famous that no matter what she does, people are excited to see her and listen to her.

BUT, if you listen to a speech by Steve Jobs or Oprah Winfrey,  they still  work  to get your attention!

The don’t start with a list of numbers or data. They don’t begin with a common fact or with the title of the presentation. No – they do much more.

From the moment they start their speech, they want you to listen. And they find interesting ways to get your attention. In his most famous speeches, Steve Jobs often started with a personal story. And Oprah often starts with an inspiring quote, a motivational part of a poem, or a personal story.

These are all great ways to help your audience to listen to you immediately – whether your presentation is 3 minutes or 20 minutes.

Here’s how you can do it.

Like Steve Jobs or Oprah Winfrey, start with a:

  • Personal story or experience
  • Motivational quote or line from a poem or book
  • Joke (be careful with this – make sure it translates easily to everyone in the audience!)
  • Shocking, bold statement (Think of Steve Jobs’ quote: “ Stay hungry. Stay Foolish .”)
  • Rhetorical question ( =a question that you don’t want an answer to; the focus is to make someone think)

And finally, consider audience participation. Ask a question and get your audience to respond by raising hands.

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2: How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4:  How to End Your Presentation Powerfully

As I mentioned in the video, I have two question for you today:

  • What is the best introduction you’ve ever heard? Have you watched a TED Talk or a presentation on YouTube with a great introduction? Tell me about it. What do you think was great about the introduction?
  • What frightens you the most about preparing your introduction in a presentation? Share your concerns with me so I can help you overcome any challenges you have.

Be sure to share in the comments below to get feedback from me and to learn from others in the Confident English Community.

Have a great week! ~ Annemarie

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guest

Thank you, Annemarie. thanks for the generosity of sharing useful and systemative information and content.

Dharitri karjee

This is really a very informative message thank you.. And it’s help me a lot

yami

hi thank you for this It was helpful. You used simple english that i understood well.

Gassimu Zoker

How to start with a great presentation on composition

Anshika Abhay Thakur

Thankyou for the information . It was much helpful . I will definitely use this information in my presentation 🤗

Thang Sok

Hi, I am Thang Sok Do you have a Sample presentation?

Khadija

This was helpful but can you please tell me how to start a presentation in college because this is for work in a company. My presentation is on laboratory skills and all that

Anum

Its informative

Yasin Hamid

Thank you for this video! I’ve learned quite a lot and will want to use all these knowledge in presenting my thesis proposal in 2 months. About your question no. 2, I’d just like to share that the mere fact of presenting in front of many respected professionals makes me already nervous and shaky even if i have studied everything about my presentation. What do you think should i do to deal with my concern?

martineromy940

Could you give me advise, how to start learning English for beginner.How to prepare presentation on any topic and how to make interesting..

Pratik

Thank u so much for valuable advice. Definitely I will used this in my presentation!!

Farangiz

Thank you very much for these kind of useful advice. I hope my first presentation will be exciting for the audience.Your video is helping me again thanks a lot 😊

yumna

hi, i’m B.COM student and I have to prepare presentation about identifying business opportunities. How to start and an attractive attention to my audience.. Please Help me…

Nancy Tandui

very nise and educative piece of information thank you nancy nairobi kenya

kanishka mishra

i am starting a video speech shooting in night about a famouse person how do i start my speech with a good intro.

Kate

Hi again how do you do a introduction goodbye

kate

Hi i do not know what you are talking about

Annemarie

Hi Kate, I’m sorry to hear you’re not sure about the content. I recommend reviewing the video carefully if you haven’t already. Is there something specific you have a question about?

Tooba

thanks a lot for guiding in such an easier way.

Amit

Your write-up on introduction helped a lot, thank you Annemarie. I work for cross-geography team and greetings get lengthy as timezones are different e.g. “Good evening to those joining from US office and good morning to colleagues from India office”. I replaced that with “Thank you everyone for joining”. Is it okay?

Hi Amit, I’m so glad it was helpful. As for your greeting, both of your options are perfectly appropriate and friendly.

znb

How to introduce group members in online presentation?

Great question! I’d love to use that for a future Confident English lesson.

zarsha

its amazing. i can’t explain in wording. this material helping me a lot. i am so happy after use this website . its make easy for me preparing my presentation more interesting. i am thankful too u.

jinah

thanks! i use your materials to teach my students(clinets) how to prepare a presentation. is it ok to use them on my materials?

Matangi

Hi! I am a student from the USP from Tuvaluan and i take CEE45 so our assessment 2 is to prepared a group presentation and we presented in school. so need your help for how to start an attractive introduction to my teacher and my fellow students, they already kwow me.

Zainab

Thank you.. very helpful

Moataz Saleh

Very useful

Taha

It was very use Gul for or presentations

Gaman Aryal

Hi. I am a 1st year BIT student and I have to prepare a presentation on 3D Printing. how to start an attractive introduction to my teachers, when they already know about me? Can you please help me out? Thank you.

Andrew

I just took 1st place for my paper that I presented at an international students conference. I used a lot of your techniques to improve my speech and I have no words to say how grateful I am to you. Keep up the good work!

😲WOW!! That’s awesome, Andrew. 🙌Congratulations on your presentation. What a wonderful response to your hard work. I’d love to know what you presentation was about. And thank you for sharing your new here. I’m thrilled to know that my techniques were helpful to you.

The title of the presentation was “Handling burnout: A study regarding the the influence of job stressors over military and civilian personel”. I can sent you my paper through email if you would like to see it.

Hi Andrew, what a fascinating topic. And it’s interesting because I just had a newspaper reporter interview me about burnout as a small business owner. Must be a hot topic. 🙂 And sure, I’d love to see it.

Mariya

🔥❤ too goodd

Helia

Hello Annemarie, Thank you so much for one of the best content on the English presentation, I’ve seen. I have a question: Is it impolite or informal to start the presentation without a greeting? I’m asking this question because I’ve seen a lot of TEDTalks and in only a few of them, they greet the audience and in most of it, they quickly go to the “CAPTURING the ATTENTION” with numbers and pictures. I would be so thankful if you could answer this question as soon as possible, my presentation is so close. Best regards, Helia

Hi Helia, What a great question. It has definitely become more common to skip the greeting and go straight to capturing the attention of the audience and you’re right that we often see this in TED talks. I would say it’s best to know your audience and what might be expected. For example, at more formal, traditional conferences or lecture, it might be more appropriate to start with a welcome. I prefer to welcome/thank my audience quickly at the start when I give presentations. A welcome can be very brief, just one sentence, and then you can quickly go into …  Read more »

Vivek Shukla

Hi Annemarie I would like to thank you for giving such types of presentation skills but I have a question can you give me some idea about vote of thinks.

I’m glad the lessons are helpful to you. Could you clarify what you mean by ‘vote of thinks?’ I’m not sure I understand that.

Bello

Please can you give me some idea about vote of thanks

Could you clarify what you’re asking for, Bello?

Amrit

Thanks a lot

Glad it was helpful!

tadla

it is agood i learn alot from this english class

Radha Mohan

Hello.i would like to thank you for giving these beautiful tips to start a presentation.This article helped me a lot.

That’s great, Radha. Glad to hear it.

Mithun Kumar

Thanks for your article. It’s simply for interpersonal skill development.

You’re welcome, Mithun. Glad to know it was helpful.

Swetha

Hi Annemarie . Thank you so much for giving such helpful guildelines it’s really gonna help me

I’m glad it’s helpful, Swetha! 🙂

dawharu boro

thank you for help me

You’re very welcome!

Tom

Hi Anne Marie, i ‘m from Catalonia and i came across with your site only by chance and i think it’gonna be so helpful for me to pass the next test for c1 level. Several weeks ago i did some rehersals with my presentation and i was so nervous and terrified about what was expected from me.

Some tips in your youtube channel are so cool !!! Thank you.

Hi Tom, I’m thrilled you’ve found this site in your preparations for your English exam and am glad to know it’s helpful! Best of luck as you continue to prepare.

Fatima

Hi Annemarie Thanks it’s so useful to develop presentation skill. Fatima

You’re very welcome, Fatima! I’m glad it was helpful.

Dzmitry

Awesome, especially this simple and clear motto: “First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.” This three sentences exactly explain the content you need to create a memorable presentation.

Hi Dzmitry,

Yes, I’ve always loved that simple motto on how to do a presentation. 🙂 It’s so easy to remember and tells you exactly what to do.

Mahbub

hello I need to introduce myself to language center. i am going to learn Danish Language and i want to introduce myself to them and i am little bit nervous because my grammar is not good at that level.so will you please guide me how to introduce myself to them with an example. i did go through your examples but that is for professionals and i am just a student (Graduate). I don’t have any experience . Please guide me how to do it.

Navin Shivram SS

I was in a confused state about starting a conversation and proceeding in it but when I read the guidelines you mentioned above I became confident. thank you for your innumerable ………….

Salma

Thank you so much…… it’s an excellent topic, and it helped me a lot

I’m so glad this was helpful to you! Thank you for sharing.

rebecca

hi annemarie i have a few questions about a speech i have to make a englishi speech of what i want to become can you help me?

Hi Rebecca,

Thank you for the question. I have several lessons on the topic of presentations in English . However, for personal assistance with English or presentations, I only do that through my one-on-one classes .

Shalini Tripathi

thank you so much…… it’s really helpful for me….

You’re very welcome, Shalini.

Mohammed Zaid ameen

Thanks its really nice to develop the presentation skills

Awesome. I’m glad it was helpful to you, Mohammed.

dinesh dhakar

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Dinesh . I am working as a Pharmaceutical sale and promotion of the brands for Arrient Healthcare. I am in this filed for the past ten years. Before becoming trainer I worked as a medical representatives for different pharma company . I am highly interested in learning from people and …  Read more »

Monica

Please ignore my previous comment. Yea the demo was a success. So hereafter I will say”I have been in this field for the past four years. Actually I worked for different consultancies so I didn’t include an article there.

Monica

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Monica. I am working as a Soft Skill Trainer at Synergy School of Business Skills. I am in this filed for the past four years. Before becoming trainer I worked as a Recruiter for different job consultancy. I am highly interested in learning from people and I think teaching/training is …  Read more »

Thank you for sharing your example! One note: “I am in this field for the past four years.” –> Don’t forget, when we’re talking about something that started in the past and continues to now, we use the present perfect. How might you change this sentence to fix the grammar?

Also, we want to add an article to, “… I worked as a recruiter for [a] different job consultancy.”

I wish you much success in your demo this week! Best, Annemarie

Yea the demo was a success! So hereafter I will say”I have been for the past four years. Actually I worked for different consultancies.

Fadia

I like it but I think capturing their attention is the most difficult part in preparing a presentation. From my little experience, I used to talk about something out of the scope of the presentation in order to grasp their attention. For example, I had a presentation about medical terminology and its parts (suffix, prefix —). So I provided example which is Ultra Violet then I talked about the ultraviolet in the sun and Vitamin D deficiency. They liked the talk because it is very important to them and by this topic I captured their attention more and more.

Hello Fadia, I’m sorry I’m so late in responding to your comment! I agree with you: capturing attention is very challenging to do. It requires understanding your audience, knowing what is important to them, and how to connect with them. In English-speaking culture, we often connect by telling a story or showing we understand a problem the audience has. I think you’re exactly right to talk about something that is maybe “off topic” or out of the scope of the presentation, as you said, to get their attention first. It sounds like you did a great job in your experience!! …  Read more »

sonam

hi there it was great going through your enlightening presentation skills however i would be even more delighted if you put some quotes for various PPT’s which will give us an instant ideas during the adhoc PPT like myself…just a suggestion.

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How to Introduce Yourself in a Presentation [with Examples]

How to Introduce Yourself in a Presentation with Examples

In this post, we are going to cover the best way, a very simple three-step process that will help you introduce yourself in a presentation. A summary of the steps is below.

  • Start with your name and company (or organization or school).
  • Tell your audience what problem you can solve for them.
  • Share some type of proof (social proof works best) that you can solve this problem.

I will break down each step into a simple-to-follow process. But first… a little background.

First, Identify What Your Audience Wants from Your Presentation

Create an Introduction for Yourself that Makes the Audience Care About the Topic

So, before you design your introduction, think about what your audience wants from your presentation. Why do they want to spend their valuable time listening to you? Are going to waste their time? Or, are you going to provide them with something valuable?

For instance, I have expertise in a number of different areas. I’m a public speaking coach, a keynote speaker, a best-selling author, a search engine optimization specialist, and a popular podcaster. However, if I delivered that sentence to any audience, the most likely reaction would be, “So what?” That sentence doesn’t answer any of the above questions. The statement is also really “me-focused” not “audience-focused.”

So, when I start to design my self-introduction, I want to focus just on the area of expertise related to my topic. I’m then going to answer the questions above about that particular topic. Once you have these answers, set them aside for a second. They will be important later.

How to Introduce Yourself in a Presentation in Class.

If Everyone Already Knows You DON'T Introduce Yourself

Instead, you probably want to add in a fun way to start a speech . For example, instead of introducing yourself in your class speech and starting in an awkward way, start with a startling statistic. Or start with a summary of your conclusion. Or, you could start the presentation with an inspirational quote.

Each of these presentation starters will help you lower your nervousness and decrease your awkwardness.

If you are delivering a speech in a speech competition or to an audience who doesn’t know you try this technique. Just introduce yourself by saying your name , the school you represent , and your topic . Make it easy. This way you get to your content more quickly and lower your nervousness.

Typically, after you get the first few sentences out of the way, your nervousness will drop dramatically. Since your name, school, and topic should be very easy to remember, this takes the pressure off you during the most nervous moments.

Obviously, follow the guidelines that your teacher or coach gives you. (The competition may have specific ways they want you to introduce yourself.)

How to Introduce Yourself in a Business Presentation — A Step-by-Step Guide.

How to Introduce Yourself in a Business Presentation-A Step-by-Step Guide

In a professional setting, when new people walk into a meeting and don’t know what to expect, they will feel uncomfortable. The easiest way to ease some of that tension is to chat with your audience as they come into the room.

By the way, if you are looking for a template for an Elevator Speech , make sure to click this link.

Step #1: Start with your name and company name (or organization).

This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description. For instance, most people outside of the training industry have never heard of The Leader’s Institute ®. So, my step #1 might sound something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company…

Still short and sweet, but a little more clear to someone who has never heard of my company.

Should you give your job title? Well… Maybe and sometimes. Add your title into the introduction only if your title adds to your credibility.

For example, if you are delivering a financial presentation and you are the Chief Financial Officer (CFO) of your company, you might mention that. Your title adds to your credibility. However, if the CFO is delivering a presentation about the value of joining a trade association, the CFO title adds little credibility. So, there is very little value in adding the title.

Step #2: Tell your audience what problem you can solve for them.

Identify the Problem You Solve for Your Audience

For instance, if my topic is how to deliver presentations, I have to determine why the audience would care. What problem will they have that I can help them with? For my audiences, the problem that I most often help people with is how to eliminate public speaking fear. Once I have the problem, I add that to my introduction by using the words, “I help people…”

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear.

However, if my topic is How to Close a Higher Percentage of Sales Presentations , I’d likely want to alter my introduction a little. I might say something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people design more persuasive sales presentations.

I have expertise in both areas. However, I focus my introduction on just the expertise that is applicable to this audience. If I gave the first introduction to the second audience, they will likely respond by thinking, well, I don’t really get nervous speaking, so I guess I can tune out of this speech .

So, create a problem statement starting with, “I help people…” Make the statement apply to what your audience really wants.

Step #3: Share some type of proof (social proof works best) that you can solve this problem.

By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.

This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.

For instance, an easy way to offer proof is with a personal story of how you have solved that problem in the past.

A Few Examples of How to Introduce Yourself Before a Presentation.

For instance, one of my early clients was a young accountant. When I was working with him, he came up with the following introduction, “I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits.” It was a great, audience-focused attention-getter. (No one wants to get audited.) However, as an accountant, it wasn’t like his company was getting a lot of five-star reviews on Yelp! So, he was kind of struggling with his social proof. So, I asked him a series of questions.

Me, “How many clients do you have?”

Gary, “Over 300.”

Me, “How many small business tax returns have you processed?”

Gary, “Well, at least a couple hundred a year for 15 years.”

Me, “So, at least 3000?” He nodded. “How many of your 300 clients have been audited since you have been representing them?”

He looked at me and said, “Well, none.”

So, we just added that piece of proof to his talk of introduction.

I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.

Here Is How I Adjust My Introduction Based on What I Want the Audience to Do.

For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.

For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.

However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.

If my goal is to get the audience to subscribe to my podcast, my intro might sound like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.

Use the Form Below to Organize How to Introduce Yourself in a Presentation.

The point is that you want to design your introduction in a way that makes people pause and think, “Really? That sounds pretty good.” You want to avoid introductions that make your audience think, “So what?”

If you have a speech coming up and need a good introduction, complete the form below. We will send you your answers via email!

Can You Replace Your Introduction with a PowerPoint Slide?

Is it okay to make your first slide (or second slide) in your presentation slides an introduction? Sure. A good public speaker will often add an introduction slide with a biography, portrait, and maybe even contact information. I sometimes do this myself.

However, I NEVER read the slide to my audience. I often just have it showing while I deliver the short introduction using the guide above. This is a great way to share more of your work experience without sounding like you are bragging.

For tips about how many powerpoint slides to use in a presentation , click here.

Remember that There Is a Big Difference Between Your Introduction in a Presentation and Your Presentation Starter.

When you introduce yourself in a presentation, you will often just use a single sentence to tell the audience who you are. You only use this intro if the audience doesn’t know who you are. Your presentation starter, though, is quite different. Your presentation starter should be a brief introduction with relevant details about what you will cover in your presentation.

For details, see Great Ways to Start a Presentation . In that post, we show ways to get the attention of the audience. We also give examples of how to use an interesting hook, personal stories, and how to use humor to start a presentation.

how to introduce your company in a presentation

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How to Present to an Audience That Knows More Than You

  • Deborah Grayson Riegel

how to introduce your company in a presentation

Lean into being a facilitator — not an expert.

What happens when you have to give a presentation to an audience that might have some professionals who have more expertise on the topic than you do? While it can be intimidating, it can also be an opportunity to leverage their deep and diverse expertise in service of the group’s learning. And it’s an opportunity to exercise some intellectual humility, which includes having respect for other viewpoints, not being intellectually overconfident, separating your ego from your intellect, and being willing to revise your own viewpoint — especially in the face of new information. This article offers several tips for how you might approach a roomful of experts, including how to invite them into the discussion without allowing them to completely take over, as well as how to pivot on the proposed topic when necessary.

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with participants, I identified a few colleagues who had already been coaching professionally for more than a decade. I felt self-doubt start to kick in: Why were they even here? What did they come to learn? Why do they want to hear from me?

how to introduce your company in a presentation

  • Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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how to introduce your company in a presentation

Tips for Giving a Powerful Interview Presentation

Covid-19 has overturned the hiring process, with most companies opting for virtual interviews rather than face-to-face ones. A recent hiring trend is the emerging popularity of interview presentations among hiring managers. Statistics show that  76% of hiring managers find attracting the right candidates their greatest challenge . So how do you find the right fit for your company among the hundreds of job applications? The best option is to give candidates an opportunity to pitch their skills through a presentation. 

From the perspective of a candidate, this is a make-or-break moment. A well-crafted and unique presentation could be the key to landing your dream role, but a shoddy one can easily bring down your chances. If you are reading this, you are most likely looking for tips to create a presentation that will help you stand out from the crowd. You have come to the right place. 

Read on for tips to avoid ‘death by powerpoint’ and ace that interview presentation round.

What is an interview presentation?

You probably know what an interview presentation already is. For the unversed, an interview presentation, as the name suggests, is a presentation that has to be put together on a particular topic as part of an interview or recruitment process. An interview presentation could range from being a simple one focused on pitching why you think you would be the best fit for the role to solving a specific business dilemma. In some cases, you may even be expected to create a blind presentation wherein you would only be given a limited amount of time to prepare. However, the expectations for any kind of presentation remain the same.

As mentioned earlier, interview presentations help the employer to find a candidate who stands out from the crowd and also fits into their company culture. It also helps interviewers to assess a wide range of skills such as communication skills, industry knowledge, attention to detail, creativity, organizational skills, ability to engage with the audience, and much more. A successful presentation will put these skills on display and help your potential employer understand if you have what it takes to be a part of their organization.

From doing adequate initial research to nailing the delivery, there are several steps involved in ensuring your presentation goes well. 

Researching the Company and the Role

Consider your process of preparing for an interview presentation like that of painting a picture. You will naturally be starting with a blank canvas. Doing proper research about your potential employer and the role that you have been shortlisted for is the first brush stroke toward creating your masterpiece. 

Your initial research should be centered around the industry vertical that the company is a part of, the key players in the industry, and the ranking of the company within the industry. 

How to:  A simple Google search will help you in finding this information. 

Why:  Not only does this help you understand your role in the company better, but it also helps you structure your presentation accordingly. This will also help you to answer any questions that emerge during/after the presentation with much more clarity.

Once you are done with the initial research, the next step is to look further into the company’s core values and mission. Also, look at the company’s past successes and read up on their performance.

How to:  A company’s core values are often stated on its website. If not, take a look at their social media channels. To know more about the company, look at the case studies on its website and the news and PR articles.

Why:  Having a clear understanding of the core values and the current standing of the company not only demonstrates your enthusiasm but also helps you to determine the direction of your presentation.

In some cases, candidates are privy to information regarding who would be part of the interview panel. If you are not, you could figure it out on your own by doing quick research about the team members and who is most likely to be a decision-maker. Either way, ensure that you take a look into their job profiles, their background, and their career progression.

How to:  Most professionals are on platforms like LinkedIn, and you can find relevant information about them there.

Why:  Knowing your audience will help you customize your presentation accordingly and also give you an idea about their expectations.

Planning and Organising Your Content

You have painted the background of your portrait. What next? The next logical step is to plan and organize the content in your presentation. A well-structured presentation is crucial to preventing ‘death by powerpoint’ and nailing the interview. Start by determining what you would like to convey and how you would like to do it. Setting clear objectives will ensure your presentation doesn’t deviate from the topic. Now you are ready to structure the content of your slide deck.

As with most content, your presentation will require an introduction, body, and conclusion.

Introduction:  Keep in mind that you will never get a second chance to make a first impression. The opening of your presentation should hook the audience and intrigue them. However, also be careful not to make it too long and to keep it as short and precise as possible. 

Body:  This is where the majority of your content regarding the topic goes in. Try to back up your arguments with statistics or real-life examples to ensure credibility. You could also draw references from the core values of the company, if relevant.

Conclusion:  A conclusion is as important as an introduction. Neatly wrap up what you discussed during the presentation and summarise the main points to jog the memory of your interviewers. You can also use the conclusion to highlight your profile and show them why they should hire you.

Designing your presentation

Humans are visual creatures; we remember 80% of what we see. Paying attention to the visual appeal of your presentation is a great way to engage the audience during your interview.

While designing an engaging presentation, choose a simple template and legible font. But how to stand apart from the rest when everyone shortlisted for the interview is using the same Powerpoint or Google Slides templates? One thing that you could do is to use a free online presentation maker to ensure that yours is unique from the other candidates. These editing tools also offer custom fonts and designs that can’t be found anywhere else, helping you stand out.

Here are a few top tips to keep in mind while designing your presentation for the interview.

Consistency is key:  Try to incorporate the company theme into your presentation. Every company has a different brand identity, and hence it is important to spend some time researching the brand colors, fonts, and imagery they use. Keep it consistent throughout the presentation.

Create visually-appealing slides:  Try to make your slides look aesthetically pleasing but not too crowded with information. Do not shy away from using lots of white space or bullet points. Also, ensure that the text is easy to read and maintain a contrast between the background and the text.

Use high-quality images:  Images act as visual cues and are a great way to draw attention. However, pixelated images will leave a bad taste in the mouths of your interviewers. Thus, always try to use images that have a high resolution.

Use legible font:  While choosing a font for your presentation, use one that is clear and legible. Illegible fonts will make it difficult for the interviewers to read the text on your slides.

Rehearsing and practicing your presentation

Practice indeed makes a man perfect, and it’s a good idea to practice your presentation over and over again. Job interviews are nerve-wracking, and practicing your presentation beforehand will help you gain confidence and avoid  common presentation mistakes . Here are a few tips to keep in mind while rehearsing.

Firstly, practice speaking in front of a mirror so that you can see yourself from the point of view of an interviewer. You can also practice in front of your friends or family to get feedback.

Moreover, remember to time yourself to ensure that you do not exceed the time limit given to you. Running over time doesn’t leave a good impression!

Delivering your presentation

You have come to the end of the process of painting your masterpiece. All that requires now is the pièce de résistance, in other words, the delivery of your stunning presentation. All the work that has gone into creating your presentation would mean nothing if the delivery is not up to the mark. A few tips for nailing a good delivery are:

  • Ensure that you speak slowly and clearly with confident and open body language.
  • Maintain eye contact with the interview panel.
  • Engage with the audience by addressing any questions or concerns that they may have. 

For more details on impressing your audience with your presentation, check out these  creative presentation ideas . 

Create a winning presentation with Powtoon today

To nail your interview every time, use Powtoon, a free presentation maker. With Powtoon, you gain access to amazing presentation templates that will help your own presentation stand apart from the average Powerpoint presentation. The templates have been designed by expert designers making it easy for non-designers to create beautiful presentations in minutes. 

Create a  Powtoon account  today and get ready to use the presentation maker to create stunning designs, animations, and video presentations.

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10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

  • Presentations aim to effect change. It's essential to be clear about what change you want to see.
  • Powerful presenters embrace and extend empathy to seek first to understand their audience.
  • Substance and style both matter to create an audience-informed communication experience.
  • Persuasive presentations are relevant, reasoned, real, and resonant.

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How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask. If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective: Presentations aim to effect change in some way. What change do you want to see in your audience? Every presentation aims to change the audience in some way. For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber: Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention you need to grab it at the outset and try and hold on. You can do this in a number of different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there, and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments : Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words. For example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.” Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action: Remember, we want to change our audience in some way, so we need to make our ask in a clear and concrete manner.

Consider your call to action in terms of what you want your audience to think/feel/do:

  • Think—“I want you to think about how you can improve your presentations.”
  • Feel—“I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
  • Do—“I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing: Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well. This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

how to introduce your company in a presentation

7. Plan your delivery: A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience : You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and Practice: Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you start by reading your presentation in front of a mirror to get comfortable speaking your presentation. Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra: Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra. Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena R. Neale Ph.D, PCC

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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  1. How to Create an Attention-Grabbing Company Introduction Slide in 10

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COMMENTS

  1. How To Introduce Your Company In a Presentation: Best Presentation Tips

    The first thing you should do is introduce yourself and your company. You should begin by explaining what you do and why your company has the potential to succeed. Make sure you emphasize the benefits of your business. This can be a bit tricky. Instead of naming your company, try using the word "your" in front of it.

  2. Business Presentation Introduction Examples & Templates

    The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

  3. How To Introduce Your Company Effectively In A Presentation

    An Ideal Introduction Includes…. Researchers have found that you only have two minutes to make an impression with the audience. Use this time well by giving your audience a summary of who you are and your beginnings. This includes giving your name, title, job description, etc. Move on to explain about the company.

  4. How to Make a Company Profile Presentation (Tips & Examples)

    Here's how to make your company introduction presentation stand out: 1) Tell your company's story visually. Start with a strong visual narrative. Use images, infographics, and timelines to illustrate your company's journey, achievements, and future goals. This approach helps your audience connect with your story on a deeper level. 2 ...

  5. How To Make a Company Profile Presentation with Templates

    Step 1 - Company Profile Cover Page. Your first slide can include your company logo, a title that typically reads "Company Profile", and a sub-title. A quick one-liner description can be entered here or a meaningful short text with a motto or phrase. Useful tips for reviewing the Cover Page of a Company Presentation.

  6. How To Create a Presentation Introduction (With Examples)

    How to create an engaging introduction. Consider using the tips below to engage your audience before your next presentation: 1. Tell your audience who you are. Introduce yourself, and then once your audience knows your name, tell them why they should listen to you. Example: "Good morning. My name is Miranda Booker, and I'm here today to ...

  7. Company Introduction Presentation: A Comprehensive Guide

    2. Introduce your company: This is where you shine. Talk about your company's history, mission, and what sets you apart from the competition. Here, you can utilize a introduction template to make your slides visually stunning. 3. Timeline of success: A timeline slide can visually narrate your company's journey.

  8. How to Create an Attention-Grabbing Company Introduction ...

    But it doesn't show through your PowerPoint presentation sadly. 99 out of 100 company presentations have such severe yawn-inducing "About Us" slides that in a minute, all their laurels earned over the years go down the drain. The first and the last impression created on the audience is poorest, to say the least. Company Introduction ...

  9. How to Start a Presentation [+ Examples]

    The opening of your presentation sets the tone for your entire session. ... introducing your topic can be as easy as "Today, I'm going to be talking to you about how we've built a six-figure software company in 6 months." ... Presentations that require "selling" your product or company to the audience. Some examples include sales ...

  10. How to Do an Effective Business Presentation Introduction

    Tell the audience your name, your title and the name of your company. Introduce your team in the presentation assuming team members are there and planning to participate in information sharing. If the group is small, ask members of the audience to introduce themselves. PowerPoint introduction slide examples should include names of presenters ...

  11. 16 Corporate Presentation Templates to Effectively Highlight Your Company

    This corporate presentation template offers 16 fully designed slides customizable to suit your specific needs. Whether you're presenting a business case study or sharing a personal success story, this template is ideal for professional and personal use. This template includes many 3D elements.

  12. How To Start a Presentation: 15 Ways to Set the Stage

    Use humor or wit. Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you're cracking your head on how to start a group presentation, humor is a great way to start a presentation speech.

  13. Company Presentation: How To Write One (With Tips)

    How to create a company presentation. Here is a list of steps for creating a powerful company presentation: 1. Talk about the company. When talking about your company, it's beneficial to briefly describe what it does and the major services it provides to customers. For example, if you work for a construction company, you might say, "Lake ...

  14. How to Start a Presentation: 5 Strong Opening Slides and ...

    It effectively kills and buries even the best messages. Table of Contents. The Classic Trick: Open a Presentation with an Introduction. Open a Presentation with a Hook. Begin with a Captivating Visual. Ask a "What if…". Question. Use the Word "Imagine". Leverage The Curiosity Gap.

  15. 5 Ways to Introduce Your Company

    Download Article. 1. Introduce yourself and the name of your company. To start an introductory letter for your company. Introduce yourself by providing your name. A simple "I am" statement works perfectly well. Include the company that you operate or represent in the next sentence of your introduction.

  16. What It Takes to Give a Great Presentation

    What It Takes to Give a Great Presentation. Summary. Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or ...

  17. 7 Creative Ways to Start Any Presentation (With Examples!)

    Going back to how to start a presentation, comparing specific ideas is a waste of time. Using hyperlinks, you can offer your audience a "video game" theme. Step 4: Play Short Video or Create GIFS. Before or after spiels about a particular slide, play a short video as an icebreaker.

  18. How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

    1 Make a provocative statement. "I want to discuss with you this afternoon why you're going to fail to have a great career." One surefire way to get your audience's attention is to make a provocative statement that creates interest and a keen desire to know more about what you have to say. The presentation above, for example, does just that by ...

  19. Introducing Your Team in Company Presentations: 4 Great Ideas!

    Including a team introduction in your presentation. There are several ways of introducing your team - here are a few of the best: Idea #1: Team Slide. The simplest way to introduce your team is by means of a team slide. This should show high-quality images of your team, either individually or in a group photo. Keep text to an absolute minimum ...

  20. How to Start a Presentation [+ Examples]

    The first 60 seconds of your presentation are crucial. That's the amount of time you have to capture your audience's attention, establish your credibility, and convince them that your presentation is worth their time. ... Here's an example of an effective presentation introduction: "Hi everyone, I'm excited to share some insights with ...

  21. Organize Your Introduction for a Presentation [+ FREE Presentation

    Ask a question and get your audience to respond by raising hands. Get the complete Presentations in English Series: Part 1: How to Prepare for Your Presentation in English. Part 2: How to Start with a Great Introduction in Your Presentation. Part 3: How to Organize Your Presentation in English.

  22. How To Start a Presentation (With Tips and Examples)

    1. Tell your audience who you are. Start your presentation by introducing yourself. Along with sharing your name, give your audience some information about your background. Choose details that are relevant to your presentation and help establish you as an expert in your chosen topic. Example: "Good morning.

  23. How to Introduce Yourself in a Presentation [with Examples]

    Step #1: Start with your name and company name (or organization). This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description.

  24. A Simple Way to Introduce Yourself

    A Simple Way to Introduce Yourself. by. Andrea Wojnicki. August 02, 2022. Bernd Vogel/Getty Images. Summary. Many of us dread the self-introduction, be it in an online meeting or at the boardroom ...

  25. How to Present to an Audience That Knows More Than You

    HBR Learning's online leadership training helps you hone your skills with courses like Presentation Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted ...

  26. Tips for Giving a Powerful Interview Presentation

    Here are a few top tips to keep in mind while designing your presentation for the interview. Consistency is key: Try to incorporate the company theme into your presentation. Every company has a different brand identity, and hence it is important to spend some time researching the brand colors, fonts, and imagery they use.

  27. 10 Tips for a Persuasive Presentation

    10. Prepare your success rituals and mantra: Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation.

  28. Welcome to the Purdue Online Writing Lab

    To do this, the OWL team is always exploring possibilties for a better design, allowing accessibility and user experience to guide our process. As the OWL undergoes some changes, we welcome your feedback and suggestions by email at any time. Please don't hesitate to contact us via our contact page if you have any questions or comments.

  29. Welcome to Claude

    With the developer Console and the claude.ai chatbot, you can experiment with prompts right in your browser. Claude 3 technical presentation If you're more of a visual learner, check out our Claude 3 technical presentation slides for a visual overview of some of the content also covered in our documentation.