how to write a survey research paper

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Mastering The Art Of Writing A Survey Paper: A Step-By-Step Guide

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Importance of survey papers in academic research

Survey papers play a crucial role in academic research as they provide a comprehensive overview of a specific topic or field. These papers serve as valuable resources for researchers, students, and professionals who want to gain a deeper understanding of a subject. By synthesizing existing literature, survey papers help to identify research gaps, highlight key findings, and offer insights into future research directions.

Survey papers are essential for the following reasons:

Summarizing existing knowledge: Survey papers consolidate and summarize the existing body of knowledge on a particular topic. They provide a comprehensive overview of the research conducted in the field, making it easier for readers to grasp the key concepts and findings.

Identifying research gaps: By analyzing the existing literature, survey papers help researchers identify areas where further investigation is needed. They highlight the gaps in knowledge and suggest potential research questions that can contribute to the advancement of the field.

Saving time and effort: Instead of going through numerous individual research papers, survey papers offer a consolidated source of information. Researchers can save time and effort by referring to a well-structured survey paper that provides a comprehensive understanding of the topic.

Providing a foundation for new research: Survey papers serve as a foundation for new research. They provide researchers with a solid understanding of the existing literature, enabling them to build upon previous studies and contribute to the field’s knowledge.

Purpose of the blog post

The purpose of this blog post is to guide aspiring researchers and students on how to write an effective survey paper. It will provide a step-by-step approach to help them navigate through the process of selecting a topic, conducting a literature review, outlining the structure, writing the paper, editing and proofreading, formatting and presentation, and finalizing the survey paper.

By following the guidelines outlined in this blog post, readers will be equipped with the necessary tools and knowledge to produce a high-quality survey paper that adds value to the academic community. Whether they are writing a survey paper for a course assignment, a research project, or a publication, this blog post will serve as a comprehensive resource to help them excel in their writing endeavors.

In the next section, we will delve into the basics of survey papers, including their definition, different types, and the benefits of writing one.

Understanding the Basics

A survey paper is a comprehensive review of existing literature on a specific topic or research area. It aims to provide a summary and analysis of the current state of knowledge in the field. Understanding the basics of survey papers is crucial for researchers and academics who wish to contribute to the existing body of knowledge. Here, we will explore the definition of a survey paper, different types of survey papers, and the benefits of writing one.

Definition of a survey paper

A survey paper, also known as a review paper or a literature review, is a type of academic paper that synthesizes and analyzes existing research on a particular topic. It goes beyond summarizing individual studies and aims to provide a comprehensive overview of the field. The goal of a survey paper is to identify trends, patterns, and gaps in the existing literature .

Different types of survey papers

There are several types of survey papers, each with its own purpose and focus. Some common types include:

Traditional survey papers : These provide a broad overview of the topic, covering various aspects and subtopics. They aim to present a comprehensive summary of the existing literature.

Focused survey papers : These focus on a specific aspect or subtopic within a broader field. They delve deeper into a particular area of interest and provide a more detailed analysis.

Systematic review papers : These follow a specific methodology for selecting and analyzing studies. They aim to minimize bias and provide an objective assessment of the available evidence.

Meta-analysis papers : These involve statistical analysis of data from multiple studies to draw conclusions and identify patterns or relationships.

Benefits of writing a survey paper

Writing a survey paper offers several benefits for researchers and academics:

Understanding the research landscape : Conducting a comprehensive literature review allows researchers to gain a deep understanding of the current state of knowledge in their field. It helps identify gaps, controversies, and areas that require further investigation.

Contributing to the field : By synthesizing and analyzing existing research, survey papers provide valuable insights and perspectives. They can help shape the direction of future research and contribute to the advancement of knowledge.

Building credibility : Publishing a well-written survey paper enhances the author’s reputation and credibility in the academic community. It demonstrates expertise in the field and the ability to critically evaluate and synthesize existing research.

Identifying research opportunities : Survey papers often highlight areas where further research is needed. They can inspire new research questions and guide researchers towards fruitful avenues of investigation.

In conclusion, understanding the basics of survey papers is essential for researchers and academics. It involves knowing the definition of a survey paper, different types of survey papers, and the benefits of writing one. By conducting a comprehensive literature review and synthesizing existing research, survey papers contribute to the advancement of knowledge in a particular field. They provide valuable insights, identify research gaps, and guide future research directions.

Choosing a Topic

Choosing the right topic is a crucial step in writing a survey paper. It sets the foundation for your research and determines the direction of your paper. Here are some key considerations when selecting a topic:

Identifying a Research Gap

To begin, you need to identify a research gap in the existing literature. Look for areas where there is limited or conflicting information, unanswered questions, or emerging trends. This will ensure that your survey paper adds value to the academic community by filling a knowledge gap .

Selecting a Specific Area of Interest

Once you have identified a research gap, narrow down your focus by selecting a specific area of interest within that gap. Choose a topic that aligns with your expertise and interests . This will make the writing process more enjoyable and allow you to bring a unique perspective to the paper.

Ensuring the Topic is Relevant and Significant

When choosing a topic, it is important to consider its relevance and significance. Select a topic that is timely and has practical implications . This will make your survey paper more valuable to readers and increase its impact. Additionally, consider the potential for future research and the broader implications of your chosen topic.

To ensure the relevance and significance of your topic, you can:

• Review recent publications and conference proceedings to identify emerging trends and hot topics in your field.
• Consult with experts and mentors to get their insights and suggestions on potential topics.
• Consider the practical applications of your chosen topic and how it can contribute to real-world problem-solving.

By following these steps, you can choose a topic that is both interesting to you and valuable to the academic community. Remember, the topic you choose will shape the entire survey paper, so take the time to select it wisely.

In conclusion, choosing a topic for your survey paper involves identifying a research gap, selecting a specific area of interest, and ensuring the topic is relevant and significant. By following these guidelines, you can set the stage for a well-rounded and impactful survey paper.

Conducting a Literature Review

Conducting a thorough literature review is a crucial step in writing a survey paper. It involves searching for relevant sources, evaluating their credibility, and organizing and summarizing the literature. This section will guide you through the process of conducting a literature review effectively.

Searching for relevant sources

When conducting a literature review, it is essential to search for relevant sources that contribute to your understanding of the topic. Here are some tips to help you find the right sources:

Utilize academic databases : Academic databases such as Google Scholar, PubMed, and IEEE Xplore are excellent resources for finding scholarly articles, conference papers, and research studies related to your topic.

Use appropriate keywords : Use specific keywords and phrases that accurately represent your research topic. This will help you narrow down your search and find relevant sources more efficiently.

Explore citation lists : Look for relevant sources in the reference lists of articles and papers you have already found. This can lead you to additional sources that are highly relevant to your research.

Consider different publication types : Apart from academic journals, consider including books, reports, theses, and dissertations in your literature review. These sources can provide valuable insights and perspectives on your topic.

Evaluating the credibility of the sources

It is crucial to evaluate the credibility and reliability of the sources you include in your literature review. Here are some factors to consider when assessing the credibility of a source:

Author’s expertise : Check the credentials and expertise of the author(s) of the source. Look for their affiliations, qualifications, and previous research experience in the field.

Publication venue : Consider the reputation and impact factor of the journal or conference where the source was published. High-quality venues often have a rigorous peer-review process, ensuring the reliability of the research.

Currency of the source : Ensure that the source is up-to-date and reflects the current state of research in the field. This is particularly important in rapidly evolving areas of study.

Peer-reviewed sources : Prefer sources that have undergone a peer-review process. Peer-reviewed articles are evaluated by experts in the field, ensuring the quality and validity of the research.

Organizing and summarizing the literature

Once you have gathered relevant sources, it is essential to organize and summarize the literature effectively. Here are some steps to help you with this process:

Create a citation database : Maintain a database or spreadsheet to keep track of the sources you have found. Include important details such as author names, publication year, title, and relevant notes.

Identify key themes and subtopics : Analyze the literature to identify common themes and subtopics that emerge from the sources. This will help you organize your survey paper and provide a logical flow of ideas.

Summarize the main findings : Write concise summaries of the main findings and key points from each source. Focus on the aspects that are most relevant to your research question or objective.

Identify gaps and controversies : Pay attention to any gaps or controversies in the literature. These can be areas where further research is needed or where different studies present conflicting results.

By following these steps, you can conduct a comprehensive literature review that forms the foundation of your survey paper. Remember to critically analyze and synthesize the information from various sources to provide a balanced and informative overview of the topic.

Outlining the Structure

When writing a survey paper, it is crucial to have a well-structured outline that guides the flow of your content. A clear and organized structure not only helps you present your ideas effectively but also makes it easier for readers to navigate through your paper. In this section, we will discuss the key components of outlining the structure of a survey paper.

The introduction sets the stage for your survey paper and provides essential background information to the readers. It should capture their attention and clearly state the research question or objective of your paper.

Background information : Start by providing a brief overview of the topic and its significance in the field. This helps readers understand the context and relevance of your survey paper.

Research question/objective : Clearly state the main research question or objective that your paper aims to address. This helps readers understand the purpose and focus of your survey.

The main body of your survey paper should be well-organized and structured to present your findings and analysis in a coherent manner. Consider the following points when outlining the main body:

Subtopics and their organization : Identify the key subtopics or themes that you will cover in your survey. These subtopics should be logically organized to provide a smooth flow of ideas. You can use headings and subheadings to clearly indicate the different sections of your paper.

Inclusion of relevant studies and findings : Within each subtopic, include relevant studies, research papers, and findings that contribute to the understanding of the topic. Make sure to cite and reference these sources properly to give credit to the original authors.

The conclusion of your survey paper should summarize the key points discussed in the main body and provide insights for future research directions. Consider the following elements when outlining the conclusion:

Summary of key points : Provide a concise summary of the main findings and insights from your survey. This helps readers grasp the main takeaways from your paper.

Future research directions : Discuss potential areas for further research or gaps that need to be addressed in the field. This encourages readers to explore new avenues and continue the scholarly conversation.

Having a well-structured outline for your survey paper ensures that you cover all the necessary components and present your ideas in a logical and coherent manner. It helps you stay focused and organized throughout the writing process.

Remember to review and revise your outline as needed to ensure that it aligns with the specific requirements and preferences of your survey paper. A well-structured survey paper not only enhances your credibility as a researcher but also contributes to the academic community’s knowledge and understanding of the topic.

Writing the Survey Paper

Writing a survey paper requires careful planning and organization to ensure that the information is presented in a clear and coherent manner. In this section, we will discuss the key steps involved in writing a survey paper.

The introduction of a survey paper plays a crucial role in capturing the reader’s attention and setting the tone for the rest of the paper. It should begin with an engaging opening statement that highlights the importance of the topic. The research question or objective should be clearly stated to provide a roadmap for the paper.

The main body of the survey paper should present a coherent flow of ideas that addresses the research question or objective. It is important to organize the content in a logical manner, using subheadings to divide the paper into sections. Each subtopic should be discussed in detail, providing a comprehensive overview of the existing literature.

When discussing previous studies and findings, it is essential to properly cite and reference the sources. This not only gives credit to the original authors but also adds credibility to the survey paper. Using a consistent citation style throughout the paper is important to maintain uniformity.

The conclusion of the survey paper should summarize the key findings and provide a concise overview of the main points discussed in the main body. It is an opportunity to highlight the significance of the research and its implications for future studies. Recommendations for further research can also be included to encourage future exploration of the topic.

Editing and Proofreading

Once the survey paper is written, it is crucial to thoroughly edit and proofread the content. This involves checking for grammar and spelling errors to ensure clarity and professionalism. It is also beneficial to seek feedback from peers or mentors to gain different perspectives and identify areas for improvement.

Formatting and Presentation

Proper formatting and presentation are essential for a well-structured survey paper. Following the required citation style is crucial to maintain consistency and adhere to academic standards. Headings, subheadings, and paragraphs should be properly formatted to enhance readability. Additionally, including tables, figures, and graphs can help illustrate complex information and enhance the overall presentation of the paper.

Finalizing the Survey Paper

Before submitting the survey paper, it is important to review the overall structure and content. This involves making necessary revisions and improvements to ensure the paper is coherent and cohesive. Proofreading the final version is crucial to eliminate any remaining errors and ensure a polished final product.

In conclusion, writing a survey paper requires careful planning, organization, and attention to detail. By following the steps outlined in this section, you can effectively write a survey paper that contributes to the existing body of knowledge in your field. Mastering the art of writing survey papers will not only enhance your academic research skills but also establish you as a knowledgeable and credible researcher.

Additional Resources:

• Recommended books and articles on survey paper writing

Online tools and platforms for organizing research

References:

List of sources cited in the blog post

Editing and proofreading are crucial steps in the writing process. They ensure that your survey paper is polished, error-free, and effectively communicates your ideas. Here are some essential tips to help you edit and proofread your survey paper effectively:

Checking for grammar and spelling errors

Use grammar and spell-check tools : Utilize grammar and spell-check tools like Grammarly or Microsoft Word’s built-in spell checker to identify and correct any grammatical or spelling errors in your survey paper.

Read your paper aloud : Reading your paper aloud can help you identify awkward sentence structures, grammatical errors, and spelling mistakes that you may have missed while reading silently.

Proofread multiple times : Proofreading is not a one-time task. It is essential to proofread your survey paper multiple times to catch any errors that may have been overlooked during previous rounds of editing.

Ensuring clarity and coherence

Check for clarity of ideas : Ensure that your ideas are presented clearly and concisely. Avoid using jargon or overly complex language that may confuse your readers. Use simple and straightforward language to convey your message effectively.

Maintain coherence and logical flow : Ensure that your survey paper has a logical flow of ideas. Each paragraph should connect smoothly to the next, and there should be a clear progression of thoughts throughout the paper. Use transition words and phrases to guide your readers through the different sections of your survey paper.

Eliminate redundant or irrelevant information : Review your survey paper to identify any redundant or irrelevant information. Remove any content that does not contribute to the overall purpose or argument of your paper. This will help streamline your paper and make it more focused and concise.

Seeking feedback from peers or mentors

Get a fresh pair of eyes : Ask a peer or mentor to review your survey paper. They can provide valuable feedback on areas that may need improvement, such as clarity, organization, or the overall structure of your paper.

Consider different perspectives : When seeking feedback, consider the perspectives of your reviewers. They may offer insights or suggestions that you may not have considered, helping you enhance the quality of your survey paper.

Incorporate feedback effectively : Take the feedback you receive into account and make necessary revisions to your survey paper. Be open to constructive criticism and use it to refine your paper further.

Remember, editing and proofreading are essential steps in the writing process. They help ensure that your survey paper is well-written, error-free, and effectively communicates your research findings. By following these tips, you can enhance the quality and clarity of your survey paper, making it more impactful and engaging for your readers.

Formatting and presentation play a crucial role in the overall quality and readability of a survey paper. Proper formatting ensures that the information is organized and presented in a clear and visually appealing manner. In this section, we will discuss the key aspects of formatting and presentation that you should consider when writing your survey paper.

Following the required citation style

One of the first things you need to consider when formatting your survey paper is the citation style required by your academic institution or the journal you are submitting to. Common citation styles include APA, MLA, and Chicago. Each style has specific guidelines for citing sources, formatting references, and creating in-text citations. It is important to familiarize yourself with the specific requirements of the chosen citation style and consistently apply it throughout your paper.

Properly formatting headings, subheadings, and paragraphs

Headings and subheadings are essential for organizing the content of your survey paper and guiding the reader through the different sections. When formatting headings and subheadings, it is important to follow a consistent hierarchy and formatting style. Typically, main headings are formatted in a larger font size and may be bold or italicized, while subheadings are formatted in a slightly smaller font size. This helps to visually distinguish between different levels of information and makes it easier for the reader to navigate through the paper.

In addition to headings and subheadings, proper formatting of paragraphs is also important. Each paragraph should focus on a single idea or topic and be well-structured with a clear topic sentence and supporting sentences. It is recommended to use a standard font such as Times New Roman or Arial, with a font size of 12 points. Additionally, paragraphs should be indented and have appropriate line spacing to enhance readability.

Including tables, figures, and graphs if necessary

Tables, figures, and graphs can be effective tools for presenting complex data or summarizing key findings in a visual format. When including these elements in your survey paper, it is important to ensure that they are properly labeled and referenced within the text. Tables should have clear column headings and be organized in a logical manner. Figures and graphs should have descriptive captions and be accompanied by a brief explanation in the text.

It is also important to consider the placement of tables, figures, and graphs within the paper. They should be inserted close to the relevant text and be easily accessible to the reader. If necessary, you can also refer to these elements in the text to provide further explanation or analysis.

Formatting and presentation are essential aspects of writing a high-quality survey paper. By following the required citation style, properly formatting headings and paragraphs, and including tables, figures, and graphs when necessary, you can enhance the overall readability and visual appeal of your paper. Remember to consistently apply these formatting guidelines throughout your survey paper to maintain a professional and polished appearance.

After going through the process of conducting a literature review, outlining the structure, writing the survey paper, and editing and proofreading it, you are now ready to finalize your survey paper. This stage involves reviewing the overall structure and content, making necessary revisions and improvements, and proofreading the final version.

Reviewing the overall structure and content

At this stage, it is crucial to review the overall structure and content of your survey paper. Ensure that the paper flows logically and coherently from the introduction to the conclusion. Check if the main body of the paper effectively addresses the research question or objective stated in the introduction. Make sure that each subtopic is adequately covered and that the inclusion of relevant studies and findings supports your arguments.

Making necessary revisions and improvements

During the finalization stage, it is common to identify areas that require revisions and improvements. Pay attention to the clarity and conciseness of your writing. Revise sentences or paragraphs that may be confusing or convoluted . Ensure that your arguments are well-supported by the literature and that you have properly cited and referenced all sources. Eliminate any redundant or irrelevant information that may distract readers from the main points of your survey paper.

Proofreading the final version

Proofreading is a crucial step in finalizing your survey paper. Check for grammar and spelling errors that may have been overlooked during the editing process. Ensure that your paper adheres to the required citation style and that all references are correctly formatted. Read through your paper carefully to ensure clarity and coherence . It may be helpful to read your paper aloud or ask a colleague to review it for you. Their fresh perspective can help identify any remaining errors or areas that need improvement.

By following these steps, you can ensure that your survey paper is of high quality and ready for submission or publication. Finalizing your survey paper requires attention to detail and a commitment to producing a well-structured and well-written piece of academic research.

Remember, the finalization stage is not the end of the writing process. It is always beneficial to seek feedback from peers or mentors to gain different perspectives and identify areas for further improvement. Their insights can help you refine your survey paper and make it even stronger.

In conclusion, finalizing a survey paper involves reviewing the overall structure and content, making necessary revisions and improvements, and proofreading the final version. It is a critical stage in the writing process that ensures your survey paper is polished and ready to be shared with the academic community.

Mastering the art of writing survey papers takes time and practice . By following the steps outlined in this blog post and seeking continuous improvement, you can become proficient in writing survey papers that contribute to the advancement of knowledge in your field.

Additional Resources

To further enhance your understanding of survey paper writing, here are some recommended books and articles:

• [Book] “Writing a Successful Research Paper: A Simple Approach” by Stanley Chodorow
• [Article] “How to Write a Survey Paper” by Martijn van Otterlo

Additionally, there are online tools and platforms available that can assist you in organizing your research and citations:

• [Tool] Zotero: A free, open-source reference management software
• [Platform] Mendeley: A platform for managing and sharing research papers

These resources can provide valuable guidance and support as you continue to develop your skills in writing survey papers.

[List of sources cited in the blog post]

When it comes to writing survey papers, having access to additional resources can greatly enhance your understanding and improve the quality of your work. Here are some recommended books, articles, and online tools that can assist you in the process of writing a survey paper.

Recommended Books and Articles on Survey Paper Writing

Writing a Survey Paper by John W. Chinneck: This book provides a comprehensive guide to writing survey papers, covering topics such as selecting a research topic, conducting a literature review, organizing the paper, and presenting the findings effectively.

How to Write a Survey Paper by Marta Tatu: This article offers practical tips and strategies for writing a survey paper, including advice on structuring the paper, synthesizing information, and avoiding common pitfalls.

The Literature Review: A Step-by-Step Guide for Students by Diana Ridley: Although not specifically focused on survey papers, this book offers valuable insights into conducting a literature review, which is a crucial component of writing a survey paper.

Writing a Successful Research Paper: A Simple Approach by Stanley Chodorow: This book provides guidance on various aspects of academic writing, including how to develop a research question, organize ideas, and present arguments effectively.

Online Tools and Platforms for Organizing Research

Zotero : Zotero is a free reference management tool that helps you collect, organize, and cite your sources. It allows you to easily save and annotate articles, books, and websites, and generate citations in various citation styles.

Mendeley : Mendeley is another popular reference management tool that enables you to organize your research library, collaborate with others, and generate citations and bibliographies. It also offers a social networking feature that allows you to connect with researchers in your field.

Google Scholar : Google Scholar is a powerful search engine that specializes in scholarly literature. It can be a valuable resource for finding relevant articles, books, and conference papers for your survey paper.

Microsoft Word or Google Docs : These word processing tools provide essential features for writing and formatting your survey paper. They offer options for creating headings, subheadings, and tables, as well as tools for spell checking and grammar correction.

Remember, while these resources can be helpful, it is important to critically evaluate the information you find and ensure its relevance and credibility before including it in your survey paper.

In conclusion, writing a survey paper requires careful planning, extensive research, and effective organization of information. By utilizing the additional resources mentioned above, you can enhance your writing skills and produce a high-quality survey paper that contributes to the academic community.

List of sources cited in the blog post:

• Chinneck, J. W. (n.d.). Writing a Survey Paper .
• Tatu, M. (n.d.). How to Write a Survey Paper .
• Ridley, D. (2012). The Literature Review: A Step-by-Step Guide for Students .
• Chodorow, S. (2014). Writing a Successful Research Paper: A Simple Approach .

When writing a survey paper, it is crucial to include a comprehensive list of references to support your claims and provide credibility to your work. The references section serves as a valuable resource for readers who wish to delve deeper into the topic or verify the information presented in your survey paper. Here are some important points to consider when creating the references section:

Ensure that you include all the sources that you have cited throughout your survey paper. This includes academic papers, books, journal articles, conference proceedings, and any other relevant sources that have contributed to your research. Proper citation and referencing are essential to avoid plagiarism and give credit to the original authors.

Formatting the references

Follow the required citation style specified by your academic institution or the journal you are submitting your survey paper to. Common citation styles include APA, MLA, Chicago, and IEEE. Each citation style has specific guidelines for formatting the references, including the order of information, punctuation, and capitalization. Properly formatting your references ensures consistency and makes it easier for readers to locate the sources you have used.

Organizing the references

Arrange the references in alphabetical order by the last name of the first author. If there are multiple authors, list them in the same order as they appear in the original source. Include the title of the paper or article, the name of the journal or book, the publication date, and the page numbers if applicable. Be sure to include all the necessary information to help readers locate the source easily.

There are several online tools and platforms available that can assist you in organizing and managing your research references. These tools help you create and format citations, generate bibliographies, and store your references in a centralized location. Some popular reference management tools include Zotero , Mendeley , and EndNote . These tools not only save time but also ensure accuracy and consistency in your references.

Double-checking the references

Before finalizing your survey paper, it is crucial to double-check the references section for any errors or omissions. Make sure that all the citations are accurate and complete. Verify that the formatting and punctuation are consistent throughout the references section. Proofreading the final version of your survey paper includes reviewing the references to ensure they are correctly formatted and properly cited.

Including a well-organized and accurate references section is essential for any survey paper. It adds credibility to your work and allows readers to explore the sources you have used. By following the guidelines for formatting and organizing your references, you can ensure that your survey paper meets the highest standards of academic integrity.

Writing a Survey Paper: A Comprehensive Guide

A. Importance of survey papers in academic research B. Purpose of the blog post

A. Definition of a survey paper B. Different types of survey papers C. Benefits of writing a survey paper

A. Identifying a research gap B. Selecting a specific area of interest C. Ensuring the topic is relevant and significant

A. Searching for relevant sources B. Evaluating the credibility of the sources C. Organizing and summarizing the literature

A. Introduction 1. Background information 2. Research question/objective B. Main Body 1. Subtopics and their organization 2. Inclusion of relevant studies and findings C. Conclusion 1. Summary of key points 2. Future research directions

A. Introduction 1. Engaging opening statement 2. Clear research question/objective B. Main Body 1. Coherent flow of ideas 2. Proper citation and referencing C. Conclusion 1. Recap of main findings 2. Implications and recommendations

A. Checking for grammar and spelling errors B. Ensuring clarity and coherence C. Seeking feedback from peers or mentors

A. Following the required citation style B. Properly formatting headings, subheadings, and paragraphs C. Including tables, figures, and graphs if necessary

A. Reviewing the overall structure and content B. Making necessary revisions and improvements C. Proofreading the final version

A. Recap of the steps involved in writing a survey paper B. Encouragement to master the art of writing survey papers

A. Recommended books and articles on survey paper writing B. Online tools and platforms for organizing research

A. List of sources cited in the blog post

Note: This outline is a general guide and can be modified or expanded based on the specific requirements and preferences of the blog post.

Writing a survey paper is an essential skill for academic researchers. It allows you to summarize and analyze existing literature on a specific topic, providing valuable insights and identifying research gaps. This comprehensive guide will walk you through the process of writing a survey paper, from choosing a topic to finalizing the paper.

Survey papers play a crucial role in academic research as they provide a comprehensive overview of existing knowledge in a particular field. The purpose of this blog post is to guide you through the process of writing a survey paper effectively.

To start, it’s important to understand the basics of a survey paper. A survey paper is a type of academic article that summarizes and synthesizes existing research on a specific topic. There are different types of survey papers, including literature reviews, systematic reviews, and meta-analyses. Writing a survey paper offers several benefits, such as gaining a deep understanding of the topic, identifying research gaps, and contributing to the academic community.

Selecting the right topic is crucial for writing a successful survey paper. Begin by identifying a research gap in your field of interest. This gap could be an unanswered question or an area that requires further exploration. Once you have identified the research gap, narrow down your focus to a specific area of interest. Ensure that the topic is relevant and significant, as this will determine the impact of your survey paper.

A thorough literature review is the foundation of a well-written survey paper. Start by searching for relevant sources such as research articles, books, and conference papers. Evaluate the credibility of these sources by considering factors like the author’s expertise, the journal’s reputation, and the methodology used. Organize and summarize the literature in a systematic manner, highlighting the key findings and arguments.

A well-structured survey paper is essential for clarity and coherence. The structure typically consists of an introduction, main body, and conclusion. In the introduction, provide background information on the topic and clearly state your research question or objective. The main body should be organized into subtopics, each addressing a specific aspect of the topic. Include relevant studies and findings to support your arguments. Finally, in the conclusion, summarize the key points and suggest future research directions.

When writing the survey paper, pay attention to the introduction, main body, and conclusion. The introduction should engage the reader with an opening statement and clearly state the research question or objective. The main body should have a coherent flow of ideas, presenting the literature in a logical manner. Proper citation and referencing are crucial to acknowledge the original authors and avoid plagiarism. In the conclusion, recap the main findings and provide implications and recommendations for future research.

Editing and proofreading are essential to ensure the quality of your survey paper. Check for grammar and spelling errors, and ensure clarity and coherence in your writing. Seek feedback from peers or mentors to get different perspectives and improve the overall quality of your paper.

Proper formatting and presentation enhance the readability of your survey paper. Follow the required citation style, such as APA or MLA, to ensure consistency. Format headings, subheadings, and paragraphs appropriately to create a clear structure. If necessary, include tables, figures, and graphs to present data effectively.

Before submitting your survey paper, review the overall structure and content. Make necessary revisions and improvements to enhance the clarity and coherence of your paper. Finally, proofread the final version to eliminate any remaining errors.

Writing a survey paper requires careful planning and execution. This guide has provided a step-by-step process to help you write a high-quality survey paper. By mastering the art of writing survey papers, you can contribute to the academic community and advance knowledge in your field.

To further enhance your understanding of survey paper writing, consider exploring recommended books and articles on the topic. Additionally, there are online tools and platforms available that can assist you in organizing your research effectively.

[List the sources cited in the blog post here.]

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How to Write a Survey Paper: Brief Overview

Every student wishes there was a shortcut to learning about a subject. Writing a survey paper can be an effective tool for synthesizing and consolidating information on a particular topic to gain mastery over it.

There are several techniques and best practices for writing a successful survey paper. Our team is ready to guide you through the writing process and teach you how to write a paper that will benefit your academic and professional career.

What is a Survey Paper

A survey paper is a type of academic writing that aims to give readers a comprehensive understanding of the current state of research on a particular topic. By synthesizing and analyzing already existing research, a survey paper provides good shortcuts highlighting meaningful achievements and recent advances in the field and shows the gaps where further research might be needed.

The survey paper format includes an introduction that defines the scope of the research domain, followed by a thorough literature review section that summarizes and critiques existing research while showcasing areas for further research. A good survey paper must also provide an overview of commonly used methodologies, approaches, key terms, and recent trends in the field and a clear summary that synthesizes the main findings presented.

Our essay writing service team not only provides the best survey paper example but can also write a custom academic paper based on your specific requirements and needs.

How to Write a Survey Paper: Important Steps

If you have your head in your hands, wondering how to write a survey paper, you must be new here. Luckily, our team of experts got you! Below you will find the steps that will guide you to the best approach to writing a successful survey paper. No more worries about how to research a topic . Let's dive in!

Obviously, the first step is to choose a topic that is both interesting to you and relevant to a large audience. If you are struggling with topic selection, go for only the ones that have the most literature to compose a comprehensive research paper.

Once you have selected your topic, define the scope of your survey paper and the specific research questions that will guide your literature review. This will help you establish boundaries and ensure that your paper is focused and well-structured.

Next, start collecting existing research on your topic through various academic databases and literature reviews. Make sure you are up to date with recent discoveries and advances. Before selecting any work for the survey, make sure the database is credible. Determine what sources are considered trustworthy and reputable within the specific domain.

Continue survey paper writing by selecting the most relevant and significant research pieces to include in your literature overview. Make sure to methodically analyze each source and critically evaluate its relevance, rigor, validity, and contribution to the field.

At this point, you have already undertaken half of the job. Maybe even more since collecting and analyzing the literature is often the most challenging part of writing a survey paper. Now it's time to organize and structure your paper. Follow the well-established outline, give a thorough review, and compose compelling body paragraphs. Don't forget to include detailed methodology and highlight key findings and revolutionary ideas.

Finish off your writing with a powerful conclusion that not only summarizes the key arguments but also indicates future research directions.

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Survey Paper Outline

The following is a general outline of a survey paper.

• Introduction - with background information on the topic and research questions
• Literature Overview - including relevant research studies and their analysis
• Methodologies and Approaches - detailing the methods used to collect and analyze data in the literature overview
• Findings and Trends - summarizing the key findings and trends from the literature review
• Challenges and Gaps - highlighting the limitations of studies reviewed
• Future Research Direction - exploring future research opportunities and recommendations
• Conclusion - a summary of the research conducted and its significance, along with suggestions for further work in this area.
• References - a list of all the sources cited in the paper, including academic articles and reports.

You can always customize this outline to fit your paper's specific requirements, but none of the components can be eliminated. Our custom essay writer

Further, we can explore survey paper example formats to get a better understanding of what a well-written survey paper looks like. Our custom essay writer can assist in crafting a plagiarism-free essay tailored to meet your unique needs.

Survey Paper Format

Having a basic understanding of an outline for a survey paper is just the beginning. To excel in survey paper writing, it's important to become proficient in academic essay formatting techniques. Have the following as a rule of thumb: make sure each section relates to the others and that the flow of your paper is logical and readable.

Title - You need to come up with a clear and concise title that reflects the main objective of your research question.

Survey paper example title: 'The analysis of recommender systems in E-commerce.'

Abstract - Here, you should state the purpose of your research and summarize key findings in a brief paragraph. The abstract is a shortcut to the paper, so make sure it's informative.

Introduction - This section is a crucial element of an academic essay and should be intriguing and provide background information on the topic, feeding the readers' curiosity.

Literature with benefits and limitations - This section dives into the existing literature on the research question, including relevant studies and their analyses. When reviewing the literature, it is important to highlight both benefits and limitations of existing studies to identify gaps for future research.

Result analysis - In this section, you should present and analyze the results of your survey paper. Make sure to include statistical data, graphs, and charts to support your conclusions.

Conclusion - Just like in any other thesis writing, here you need to sum up the key findings of your survey paper. How it helped advance the research topic, what limitations need to be addressed, and important implications for future research.

Future Research Direction - You can either give this a separate section or include it in a conclusion, but you can never overlook the importance of a future research direction. Distinctly point out areas of limitations and suggest possible avenues for future research.

References - Finally, be sure to include a list of all the sources/references you've used in your research. Without a list of references, your work will lose all its credibility and can no longer be beneficial to other researchers.

Writing a Good Survey Paper: Helpful Tips

After mastering the basics of how to write a good survey paper, there are a few tips to keep in mind. They will help you advance your writing and ensure your survey paper stands out among others.

Select Only Relevant Literature

When conducting research, one can easily get carried away and start hoarding all available literature, which may not necessarily be relevant to your research question. Make sure to stay within the scope of your topic. Clearly articulate your research question, and then select only literature that directly addresses the research question. A few initial readings might not reveal the relevance, so you need a systematic review and filter of the literature that is directly related to the research question.

Use Various Sources and Be Up-to-Date

Our team suggests only using up-to-date material that was published within the last 5 years. Additional sources may be used if they contribute significantly to the research question, but it is important to prioritize current literature.

Use more than 10 research papers. Though narrowing your pool of references to only relevant literature is important, it's also crucial that you have a sufficient number of sources.

Rely on Reputable Sources

Writing a survey paper is a challenge. Don't forget that it is quality over quantity. Be sure to choose reputable sources that have been peer-reviewed and are recognized within your field of research. Having a large number of various research papers does not mean that your survey paper is of high quality.

Construct a Concise Research Question

Having a short and to-the-point research question not only helps the audience understand the direction of your paper but also helps you stay focused on a clear goal. With a clear research question, you will have an easier time selecting the relevant literature, avoiding unnecessary information, and maintaining the structure of your paper.

Use an Appropriate Format

The scholarly world appreciates when researchers follow a standard format when presenting their survey papers. Therefore, it is important to use a suitable and consistent format that adheres to the guidelines provided by your academic institution or field.

Our paper survey template offers a clear structure that can aid in organizing your thoughts and sources, as well as ensuring that you cover all the necessary components of a survey paper.

Don't forget to use appropriate heading, font, spacing, margins, and referencing style. If there is a strict word limit, be sure to adhere to it and use concise wording.

Use Logical Sequence

A survey paper is different from a regular research paper. Every element of the essay needs to relate to the research question and tie into the overall objective of the paper.

Writing research papers takes a lot of effort and attention to detail. You will have to revise, edit and proofread your work several times. If you are struggling with any aspect of the writing process, just say, ' Write my research paper for me ,' and our team of tireless writers will be happy to assist you.

Starting Point: Survey Paper Example Topics

Learning how to write a survey paper is important, but it is only one aspect of the process.

Now you need a powerful research question. To help get you started, we have compiled a list of survey paper example topics that may inspire you.

• Survey of Evolution and Challenges of Electronic Search Engines
• A Comprehensive Survey Paper on Machine Learning Algorithms
• Survey of Leaf Image Analysis for Plant Species Recognition
• Advances in Natural Language Processing for Sentiment Analysis
• Emerging Trends in Cybersecurity Threat Detection
• A Comprehensive Survey of Techniques in Big Data Analytics in Healthcare
• A Survey of Advances in Digital Art and Virtual Reality
• A Systematic Review of the Impact of Social Media Marketing Strategies on Consumer Behavior
• A Survey of AI Systems in Artistic Expression
• Exploring New Research Methods and Ethical Considerations in Anthropology
• Exploring Data-driven Approaches for Performance Analysis and Decision Making in Sports
• A Survey of Benefits of Optimizing Performance through Diet and Supplementation
• A Critical Review of Existing Research on The Impact of Climate Change on Biodiversity Conservation Strategies
• Investigating the Future of Blockchain Technology for Secure Data Sharing
• A Critical Review of the Literature on Mental Health and Innovation in the Workplace

Final Thoughts

Next time you are asked to write a survey paper, remember it is not just following an iterative process of gathering and summarizing existing research; it requires a deep understanding of the subject matter as well as critical analysis skills. Creative thinking and innovative approaches also play a key role in producing high-quality survey papers.

Our expert writers can help you navigate the complex process of writing a survey paper, from topic selection to data analysis and interpretation.

Finding It Difficult to Write a Survey Paper?

Our essay writing service offers plagiarism-free papers tailored to your specific needs.

Are you looking for advice on how to create an engaging and informative survey paper? This frequently asked questions (FAQ) section offers valuable responses to common inquiries that researchers frequently come across when writing a survey paper. Let's delve into it!

What is Survey Paper in Ph.D.?

What is the difference between survey paper and literature review paper.

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Steps to Write a Survey Paper/Review Article

What are the steps to write a survey paper/review article is a very common query of all time asked by most of the researchers from search engines. Before, directly going to tips of writing a survey paper one should know what is survey paper/review article?  Review article, Survey paper is synonym, paper, article is also synonym and are used interchangeably. Mostly this is a key research point for the Masters / PhD Students to explore their area of research in depth and have a serious compilation / arrangement of literature which is preferably publishable.

Survey/review paper is an article which summarizes existing papers in an intuitive way, in spite of providing new facts, analysis or experiments. Or “A paper that abridges and sorted out late research brings about a novel way that incorporates and adds understanding to work in the field. A review article accepts general information of the domain; it underscores the characterization of the current writing, creating a viewpoint on the zone, and assessing patterns.” They are usually published in the review journals and are written by expert researchers in that area of research. Mostly, journal chief editors invite survey papers from the expert researchers in a specific field, but they can also be written and published by new researchers if quality is not compromised.

One questions comes to mind that what is the benefit of writing a review article? A review article/survey paper is a service towards the scientific community; it means that you are writing paper for them. As, it makes easy for new researchers or the researchers who want to change their area of research or want to work on some new area by providing summary of existing papers by stating their advantages and disadvantages and future research directions. Majority of researchers write survey paper after consulting different papers but most important thing is to understand the scientific topic, its flow and future insights. You must make sure that main subject area is going to be covered in your review paper. Moreover, make sure to write new and original review paper instead of copying someone else’s idea, see if there is any existing survey paper on the same or similar topic, then first point out the limitations of that paper and then state your review article contributions. Survey/review paper can be written individually as well as by a group of researchers.

What are the objectives/ingredients of Survey paper?  Provide readers with a perspective of existing work that is overall well composed, thorough and far reaching

• All points of interest must be incorporated, which one’s ought/should think about.
• Make beyond any doubt to cover all existing material
• Logical structure of association among existing studies should be provided
• Summarize each logical structure part in 5-8 papers on a specific sub-category
• State of the craft view of all existing papers by mentioning their advantages and disadvantages with other existing papers or provide a discriminating appraisal of the work that has been carried out
• Include your critique on the hugeness of the methodology and the results introduced in each paper
• Include a dialog on future directions and interesting challenges in different area of that specific domain

Things to be Ponder:

• Everything you compose in review paper must be in your words. There is a common misconception that you can use other wordings while writing a review article. You need to discuss ideas in your own words also must provide reference
• In case there are definitions you can write then in “” and provide proper references to them.
• All thoughts, rewards of other individuals’ words must be accurately credited in the text of the paper and in the references

How to Pick Articles to include in a review article?

When picking papers to peruse – attempt to:

• Pick a latest review of the field so you can rapidly pick up an outline
• Pick a paper that can provide reasonable materials and long clarification, even though they may not be cutting-edge papers sometime
• Pick papers that are cited in references of each other in the same field, so you can compose a significant study out of them
• Include papers from well-known Journals, conferences and workshops
• Include “first” or “foundational” or State of the art papers in the field (as demonstrated in other existing papers
• Include latest papers
• Include older paper also but see they should have been having a good number of citations provided in google scholar

There are different steps to write a survey paper/review article that we will discuss below.

Title Page of Survey Paper:

The title page of survey paper should include following information.

• The main topic of the survey or review paper
• Survey or review keyword
• If you are working in a group than make sure to write names of the group members with their affiliation and email addresses
• It should cover abstract but make sure to write your abstract of minimum 150 to maximum 300 words. The abstract should provide the motivation or need for writing a survey and key contributions of your survey paper
• Three to six keywords which are related to core material of that survey

Introduction:

Your introduction should explain about the background and motivation why you selected the certain topic. Afterwards, summarize your research domain in a precise manner. then summary of existing proposed approaches to the problem and conclude the results. You should discuss the limitation of any existing survey article on same or similar kind of topic to show the need of your survey article. Then you should provide 3-5 key contributions of your work. It’s also good to provide a diagram to show the flow of research in the topic discussed in the survey article, preferably a chronological pictorial representation of the methods or approaches with respect to some logical categorization (See example https://www.researchgate.net/publication/215904200_Probabilistic_Topic_Models_Survey ). Make sure not to forget any step in the introduction while writing review or survey paper.

Concepts and Terminologies:

Survey paper is like a small book on a specific topic and you want the reader to read it and get all the things are one place just like a big shopping mall. So you should provide the key concepts and terminologies related to the topic of the survey. Example of this is provided on link below.

https://www.researchgate.net/publication/215904200_Probabilistic_Topic_Models_Survey

Methods or Approaches:

This is very important part of your review article. You need to categorize existing papers and then create a logical flow in each category. You must discuss the main idea, proposed method, data sets, data variables, results, findings and limitations of each method or group of methods. You can do this for each paper individually or for group of similar methods also. One of very important thing is to provide summary tables for each category. Only writing summary of methods in paragraphs is nothing which is useful or will convince the reviewer to accept your paper at a high-quality journal, conference or workshop. Make sure to explain your body work (whole method, process) in a vivid and clear manner that anyone can understand later on. You can also add about your personal experience while working on your selected approaches, it’s totally up to you. A very nice example can be seen in the following paper.

https://www.researchgate.net/publication/322275289_Ranking_authors_in_academic_social_networks_A_survey

Datasets and Performance Measures:

This section provides the datasets used in that specific research domain. A summary statistic of each dataset can be of great importance to make it useful for readers. Performance measurement of testing of any proposed framework / method / technique /approach is a must in most of the papers. There are different performance evaluation methods adopted for different solutions. Providing the topic specific performance measures can be a very nice addition to a survey paper. (See example in the following paper

https://www.researchgate.net/publication/215904200_Probabilistic_Topic_Models_Survey ).

Future Challenges and Directions:

This part of survey paper is hear of the paper. The limitations are identified by different papers for other paper or even by themselves. They are usually stated in the literature review or papers or in the conclusions and future directions part. It’s a must to provide several challenging future directions based on the limitations in existing papers. Its good to make subheadings in this section with each subheading for a specific limitation. Its also important to provide the references to the papers who provided this limitation. In case the limitations if provided by you then there is no need to give any reference but that is a rare case in most of the survey articles. The future directions should be useful and clear. Let us say you want to work on that area then you should be the first person to select one of the future direction from your own written survey and then providing the solution for that specific challenge or limitation. A review article without clear future challenges can not be published at high quality venue and is only suitable for dustbin, harsh but you know truth always hurts. (See example survey paper for writing future challenges and directions https://www.researchgate.net/publication/310711981_Modelling_to_identify_influential_bloggers_in_the_blogosphere_A_survey )

Conclusion:  

Explain what you can conclude from your research but keep it precise. Based on the sections you have written so far tell the reader what can you conclude for the summary tables you have made. Also give few tips for other researchers that can help them in future. Conclusion should not be more than one or two paragraphs.

References: Make sure to list out all the sources in the reference section of your review paper. Finally, citing references in the text should be done carefully. Avoid adding unknown papers, old but less cited papers, false and fake references in your survey paper because it can demolish your whole effort easily. Remember, a good survey paper written on a mature research area should have atleast 50 references, although a survey paper written on new or emerging topic can be with less than 50 references.  Rules for Citing a Reference are as follows.

• All authors name
• Title of Paper
• Details about Paper, such as, journal (name, volume, issue, pages), conference (name, pages), workshop (name, pages)
• Year of publishing, etc.
• In case you provide a web URL in reference in brackets provide its visiting date also.

Keep in mind you must sometime follow specific referencing style depending upon the venue or publisher requirement, but still you will need to provide complete details as above in that format.

Please keep in mind that steps to write a survey paper/review article are completely different form writing a research paper/article which is not a survey/review. Steps to write a survey paper/review article are provided in detail as well the necessary information related to it. In case you have some tips to further improve the survey paper, please do share with us. As scientific process of doing research can vary a bit for different domains so its really nice if other researchers can benefit from your experiences.

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14 Comments Already

thanx,it was nice!!!

Thanks it’s very useful but can you give us an example

Below are 3 example survey papers. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=k6XkGhcAAAAJ&citation_for_view=k6XkGhcAAAAJ:9yKSN-GCB0IC https://scholar.google.com/citations?view_op=view_citation&hl=en&user=k6XkGhcAAAAJ&sortby=pubdate&citation_for_view=k6XkGhcAAAAJ:isC4tDSrTZIC https://scholar.google.com/citations?view_op=view_citation&hl=en&user=k6XkGhcAAAAJ&sortby=pubdate&citation_for_view=k6XkGhcAAAAJ:TQgYirikUcIC

Thanks, it is very useful

thank u very much. the article is very useful

Thanks that was very useful

Thanks. Very well explained and very useful.

you are very welcome.

Thank you very much .your guidelines are appreciable.

Nice to read..very helpful for beginners.

Very welcome Debasish Please share with fellows if you think it will be helpful to them as well.

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• Knowledge Base
• Methodology
• Doing Survey Research | A Step-by-Step Guide & Examples

Doing Survey Research | A Step-by-Step Guide & Examples

Published on 6 May 2022 by Shona McCombes . Revised on 10 October 2022.

Survey research means collecting information about a group of people by asking them questions and analysing the results. To conduct an effective survey, follow these six steps:

• Determine who will participate in the survey
• Decide the type of survey (mail, online, or in-person)
• Design the survey questions and layout
• Distribute the survey
• Analyse the responses
• Write up the results

Surveys are a flexible method of data collection that can be used in many different types of research .

Table of contents

What are surveys used for, step 1: define the population and sample, step 2: decide on the type of survey, step 3: design the survey questions, step 4: distribute the survey and collect responses, step 5: analyse the survey results, step 6: write up the survey results, frequently asked questions about surveys.

Surveys are used as a method of gathering data in many different fields. They are a good choice when you want to find out about the characteristics, preferences, opinions, or beliefs of a group of people.

Common uses of survey research include:

• Social research: Investigating the experiences and characteristics of different social groups
• Market research: Finding out what customers think about products, services, and companies
• Health research: Collecting data from patients about symptoms and treatments
• Politics: Measuring public opinion about parties and policies
• Psychology: Researching personality traits, preferences, and behaviours

Surveys can be used in both cross-sectional studies , where you collect data just once, and longitudinal studies , where you survey the same sample several times over an extended period.

Prevent plagiarism, run a free check.

Before you start conducting survey research, you should already have a clear research question that defines what you want to find out. Based on this question, you need to determine exactly who you will target to participate in the survey.

Populations

The target population is the specific group of people that you want to find out about. This group can be very broad or relatively narrow. For example:

• The population of Brazil
• University students in the UK
• Second-generation immigrants in the Netherlands
• Customers of a specific company aged 18 to 24
• British transgender women over the age of 50

Your survey should aim to produce results that can be generalised to the whole population. That means you need to carefully define exactly who you want to draw conclusions about.

It’s rarely possible to survey the entire population of your research – it would be very difficult to get a response from every person in Brazil or every university student in the UK. Instead, you will usually survey a sample from the population.

The sample size depends on how big the population is. You can use an online sample calculator to work out how many responses you need.

There are many sampling methods that allow you to generalise to broad populations. In general, though, the sample should aim to be representative of the population as a whole. The larger and more representative your sample, the more valid your conclusions.

There are two main types of survey:

• A questionnaire , where a list of questions is distributed by post, online, or in person, and respondents fill it out themselves
• An interview , where the researcher asks a set of questions by phone or in person and records the responses

Which type you choose depends on the sample size and location, as well as the focus of the research.

Questionnaires

Sending out a paper survey by post is a common method of gathering demographic information (for example, in a government census of the population).

• You can easily access a large sample.
• You have some control over who is included in the sample (e.g., residents of a specific region).
• The response rate is often low.

Online surveys are a popular choice for students doing dissertation research , due to the low cost and flexibility of this method. There are many online tools available for constructing surveys, such as SurveyMonkey and Google Forms .

• You can quickly access a large sample without constraints on time or location.
• The data is easy to process and analyse.
• The anonymity and accessibility of online surveys mean you have less control over who responds.

If your research focuses on a specific location, you can distribute a written questionnaire to be completed by respondents on the spot. For example, you could approach the customers of a shopping centre or ask all students to complete a questionnaire at the end of a class.

• You can screen respondents to make sure only people in the target population are included in the sample.
• You can collect time- and location-specific data (e.g., the opinions of a shop’s weekday customers).
• The sample size will be smaller, so this method is less suitable for collecting data on broad populations.

Oral interviews are a useful method for smaller sample sizes. They allow you to gather more in-depth information on people’s opinions and preferences. You can conduct interviews by phone or in person.

• You have personal contact with respondents, so you know exactly who will be included in the sample in advance.
• You can clarify questions and ask for follow-up information when necessary.
• The lack of anonymity may cause respondents to answer less honestly, and there is more risk of researcher bias.

Like questionnaires, interviews can be used to collect quantitative data : the researcher records each response as a category or rating and statistically analyses the results. But they are more commonly used to collect qualitative data : the interviewees’ full responses are transcribed and analysed individually to gain a richer understanding of their opinions and feelings.

Next, you need to decide which questions you will ask and how you will ask them. It’s important to consider:

• The type of questions
• The content of the questions
• The phrasing of the questions
• The ordering and layout of the survey

Open-ended vs closed-ended questions

There are two main forms of survey questions: open-ended and closed-ended. Many surveys use a combination of both.

Closed-ended questions give the respondent a predetermined set of answers to choose from. A closed-ended question can include:

• A binary answer (e.g., yes/no or agree/disagree )
• A scale (e.g., a Likert scale with five points ranging from strongly agree to strongly disagree )
• A list of options with a single answer possible (e.g., age categories)
• A list of options with multiple answers possible (e.g., leisure interests)

Closed-ended questions are best for quantitative research . They provide you with numerical data that can be statistically analysed to find patterns, trends, and correlations .

Open-ended questions are best for qualitative research. This type of question has no predetermined answers to choose from. Instead, the respondent answers in their own words.

Open questions are most common in interviews, but you can also use them in questionnaires. They are often useful as follow-up questions to ask for more detailed explanations of responses to the closed questions.

The content of the survey questions

To ensure the validity and reliability of your results, you need to carefully consider each question in the survey. All questions should be narrowly focused with enough context for the respondent to answer accurately. Avoid questions that are not directly relevant to the survey’s purpose.

When constructing closed-ended questions, ensure that the options cover all possibilities. If you include a list of options that isn’t exhaustive, you can add an ‘other’ field.

Phrasing the survey questions

In terms of language, the survey questions should be as clear and precise as possible. Tailor the questions to your target population, keeping in mind their level of knowledge of the topic.

Use language that respondents will easily understand, and avoid words with vague or ambiguous meanings. Make sure your questions are phrased neutrally, with no bias towards one answer or another.

Ordering the survey questions

The questions should be arranged in a logical order. Start with easy, non-sensitive, closed-ended questions that will encourage the respondent to continue.

If the survey covers several different topics or themes, group together related questions. You can divide a questionnaire into sections to help respondents understand what is being asked in each part.

If a question refers back to or depends on the answer to a previous question, they should be placed directly next to one another.

Before you start, create a clear plan for where, when, how, and with whom you will conduct the survey. Determine in advance how many responses you require and how you will gain access to the sample.

When you are satisfied that you have created a strong research design suitable for answering your research questions, you can conduct the survey through your method of choice – by post, online, or in person.

There are many methods of analysing the results of your survey. First you have to process the data, usually with the help of a computer program to sort all the responses. You should also cleanse the data by removing incomplete or incorrectly completed responses.

If you asked open-ended questions, you will have to code the responses by assigning labels to each response and organising them into categories or themes. You can also use more qualitative methods, such as thematic analysis , which is especially suitable for analysing interviews.

Statistical analysis is usually conducted using programs like SPSS or Stata. The same set of survey data can be subject to many analyses.

Finally, when you have collected and analysed all the necessary data, you will write it up as part of your thesis, dissertation , or research paper .

In the methodology section, you describe exactly how you conducted the survey. You should explain the types of questions you used, the sampling method, when and where the survey took place, and the response rate. You can include the full questionnaire as an appendix and refer to it in the text if relevant.

Then introduce the analysis by describing how you prepared the data and the statistical methods you used to analyse it. In the results section, you summarise the key results from your analysis.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyse your data.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

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How to Write a Survey Paper: A Comprehensive Guide

A survey paper is a unique academic challenge that requires both a comprehensive analysis and clear presentation. It involves exploring existing research, summarizing and critiquing studies, and providing meaningful insights. This guide aims to help you navigate the process of writing a survey paper effectively, whether you are a student or a researcher in the academic field How to Write a Survey Paper: What You Need to Know about Writing a Great Paper .

Survey Paper Overview

Writing a survey paper involves more than just summarizing content; it requires a deep dive into existing literature, selecting relevant sources, and presenting a clear overview of the chosen topic. In this guide, you'll find valuable insights on how to structure your survey paper, dos and don'ts, and answers to frequently asked questions.

Key Elements of a Survey Paper

When writing a survey paper, it's essential to understand the key elements that contribute to its success. From the difference between a survey paper and a literature review to crafting an effective survey paper outline, each aspect plays a crucial role in producing a high-quality paper.

Difference Between Survey Paper and Literature Review

Understanding the distinction between a survey paper and a literature review is fundamental. While both involve reviewing existing literature, a survey paper typically provides a broader overview, highlighting key findings and trends in a specific field. It goes beyond summarizing individual studies to offer a comprehensive analysis.

Writing a Good Survey Paper

Crafting a survey paper can be challenging, especially when faced with topics that seem difficult to address. This section provides practical tips on overcoming obstacles and finding the right approach to writing a survey paper that stands out.

Finding it Difficult to Write a Survey Paper?

If you're struggling with your survey paper, you're not alone. Many students and researchers encounter challenges in the process. This guide offers insights into overcoming common difficulties and provides guidance on selecting the right topic, structuring your paper, and presenting a compelling analysis.

Survey Paper Dos and Don'ts

To ensure your survey paper is of the highest quality, it's essential to be aware of dos and don'ts. This section outlines key practices to follow and pitfalls to avoid, offering a roadmap for success in your survey paper writing journey.

Survey Paper Example Topics

Selecting the right topic is a crucial step in writing a survey paper. This section provides examples of survey paper topics across various fields, offering inspiration and guidance on choosing a subject that aligns with your interests and academic goals.

FAQs about Writing a Survey Paper

When embarking on the journey of writing a survey paper, questions may arise. This FAQ section addresses common queries, providing clarity on issues such as selecting sources, defining the research question, and structuring your paper effectively.

Final Thoughts

In conclusion, writing a survey paper is a challenging yet rewarding task that requires careful planning and execution. By following the guidelines and tips outlined in this comprehensive guide, you'll be well-equipped to tackle the intricacies of crafting a successful survey paper.

Useful Resources:  https://inspirationfeed.com/how-to-write-better-essays-10-strategies-you-should-consider/

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How to write a survey paper?

I want to write a survey on one emerging research topic in wireless communications (It can be applied to any field!). There are almost 500 papers on this topic as published or in early access. And the publishing rate in this topic is increasing day by day. So, I want to write a survey on this topic keeping in mind that it will get high citation and it will help new scholar who are in struggle with this topic. I found only one survey written by some reputed authors, however it lacks in many ways, like detailed information related to particular direction, it just assembles the papers in a good manner. I want to pick some directions and discuss important approaches with good connection between them. However, I find it very difficult to proceed with large number of papers. Is there any good way to handle the survey process in a good efficient and quick way? PS. According to me, many people have already started to write this.

• literature-review
• review-articles

• 4 As you said, the publishing rate in this topic is increasing day by day. I am afraid the survey paper will be a living document. You probabaly will need to update it every week. My suggestion: only discuss the most important papers in that survey. –  Nobody Commented Apr 11, 2015 at 8:17
• 1 @ scaaahu yes, it is true that I have to keep updating every week. Any detailed suggestions is appreciated. May I just add some reference of old paper in proper place without digging more inside the paper? –  Mithun Commented Apr 11, 2015 at 8:24
• I am no expert in your area. I don't know how critical those old papers are to your field. So, it's up to you. –  Nobody Commented Apr 11, 2015 at 8:33
• The think you are asking about is called a literature-review - we already have a lot of questions about that. And people write whole books to answer your question: see, for example, the Booth reference here –  410 gone Commented Apr 11, 2015 at 8:56
• 3 If you have trouble getting an overview of the topic due to the number of papers, then you are probably not the right person to write a survey of it. –  Tobias Kildetoft Commented Apr 11, 2015 at 10:38

3 Answers 3

The point of a survey paper of the type you are discussion (as distinct from a systematic review), is to provide an organized view of the current state of the field. As such, you should not be attempting to cite every paper, but only the ones that are significant (which will still be an awful lot).

Writing a good survey paper is hard, and there really aren't any good shortcuts: you do need to become familiar with the content of a very large number of papers, in order to make sure that the view you are presenting is sane.

My suggestion, based on my own experience in this area, is to use the following iterative process:

• Begin by collecting a large pile of papers to survey.
• Based on your experience and a few initial readings, hypothesize an organization schema for the field.
• Start reading (mostly skimming) and organizing your collection of papers you read using this schema, including noting which ones are most important and which do not fit the schema well.
• As you find significant numbers of papers that do not fit the schema well, adjust the schema to better fit what you are actually finding and shift the organization of your collection to match.
• Add new papers to the "to be read" collection based on the adjusted schema, then return to reading and organizing.

When the process converges to a stable schema and an empty to-be-read pile, you will have a well-developed view of the current state of the field and be in a good position to write a survey. Note, however, that this may take a number of months...

• 1 That's what I am looking for. Hope this will help me to proceed. In addition to this, I got some information about good software or package to handle reference like mendeley, Zotero etc. –  Mithun Commented Apr 11, 2015 at 13:22

I recently wrote a survey paper (which is now accepted and published) and here is what I learned from it:

• Set the scope Each research field is evolving (some at a faster rate) and hence you need to define the scope of your paper. Scoping has to be done not only for the topics/dimensions to be covered in the paper but also for the time duration in which relevant papers are published that you will explore. The first part of the scoping can be done by defining research questions concretely.
• Search protocol Define the literature search protocol early, document it, and follow it rigorously. Number of papers may reduce if you apply well-defined inclusion and exclusion criteria.
• Take notes Read all relevant papers and document relevant notes. If possible, classify each relevant paper according to your research questions.
• Infer, classify, and synthesize This is the most important step of writing a survey paper. IMHO, a survey should not produce a laundry list of papers for a specific dimension. Information in the synthesized form is much more appreciated than simply listing main contributions of the papers. For example: if a concept has been defined by 20 different authors, infer main characteristics of the concept commonly appeared in these definitions, and report them (obviously, cite relevant authors with each identified characteristic).
• Take away/implications Compile implications of your inferences/synthesis.
• Open research questions Include open research questions of the research domain - not (only) what you believe but also more importantly what the research community believe in general.

To further add something on the accepted answer, your paper should have a clear aim or should eventually reach to a well-justified conclusion. Whereas its purpose can always be a collection of top notch papers in wireless communications, this would not probably make it a high-citation/high-quality one, as it will again be "one of the many" in that sense.

Barton P. Miller's answer on researchgate.net better describes what I am trying to say above: "Think of a survey as a research paper whose data and results are taken from other papers." And based on these results, you can make your point and identify a possible gap in your field of research e.g. "To conclude, we see a lack of reliability in X wireless protocol" or "Power consumption is still an unresolved issue in this area".

The conclusion you try to reach to will help defining the structure of the paper. See Barton P. Miller's answer again for examples.

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How to write a Survey Paper

So you want to write a survey paper? How do you begin?

What is (not) a survey paper?

Some of the following is adapted from https://www.researchgate.net/post/How_to_write_survey_or_review_papers_and_What_sections_should_be_mentioned_in_such_papers

To answer this question its best to first ask what a survey paper is not . A survey paper is not simply a core dump of a bunch of papers in a common area.

Instead, a survey is a research paper whose data and results are taken from other papers. This means that you should have a point to make or some new conclusion to draw.

You’ll make this point or draw these conclusions based upon a broad reading of previous works. You need to really know the topic in order to have the audacity to claim that a thorough survey of the field. You’ll need to be completely aware of the main themes, directions, controversies, and results in the field. You may wish to email and interview authors of related works to get their opinion.

Writing a survey paper is much more difficult than writing a research paper

You do not simply list prior results. You need to assimilate and synthesize the results. Sometimes you’ll need to address conflicts in notation or introduce entirely new notation.

And, of course, you need to have a point. The point you make will determine the organization of survey paper. The structure of the main sections of the paper will reflect the structure of field. You might consider the following organization:

• Simple to complex scale. Maybe there was some seminal invention that people add more and more complexity onto — this is very very very common in AI and ML.
• Comparative Analysis. You compare Two or more different approaches to the same problem.
• Pipeline Analysis. Many complex solutions require a pipeline that you’ll describe and categorize and annotate.
• Disentanglement. Maybe your field has researchers conflating issues that need to be carefully untangled.
• Historical. Tell the story of something if its compelling.

You’ll do a good job if you can communicate a perspective and/or articulate the gaps in the knowledge. This is difficult and should probably not be attempted by young scientists or graduate students.

The bottom line is that you need to have a point to make and, conclusion to draw, or some kind of contribution that is not just a list of abstracts.

An iterative process

The following is taken from https://academia.stackexchange.com/questions/43371/how-to-write-a-survey-paper

The point of a survey paper of the type you are discussion (as distinct from a systematic review), is to provide an organized view of the current state of the field. As such, you should not be attempting to cite every paper, but only the ones that are significant (which will still be an awful lot)

Writing a good survey paper is hard, and there really aren’t any good shortcuts: you  do  need to become familiar with the content of a very large number of papers, in order to make sure that the view you are presenting is sane.

Step 1: Begin by collecting a large pile of papers to survey.

Start by collecting a handful of papers that you are interested in. See who cites them and what they cite.

Step 2: Things of an organization schema.

Based on your experience and a readings, hypothesize an organization schema for the field. What point are you trying to make with this survey?

Start reading (mostly skimming) and organizing your collection of papers you read using this schema, including noting which ones are most important and which do not fit the schema well.

As you find significant numbers of papers that do not fit the schema well, adjust the schema to better fit what you are actually finding and shift the organization of your collection to match.

Step 3: Find new papers

As you continue to read you’ll find papers that cite and are cited by the papers you’ve read. Add these new papers to the “to be read” collection based on the adjusted schema, then return to Step 1.

Convergence.

When the process converges to a stable schema and an empty to-be-read pile, you will have a well-developed view of the current state of the field and be in a good position to write a survey. Note, however, that this may take a number of months.

Hints and Tricks

Use a bib manager. Zotero, Mendeley, etc

Use a consistent bibtex index structure. I use lastnameYearFirstwordoftitle convention

You should follow this process in your PhD study generally, but it doesn’t mean that you have to write a survey paper. A survey paper needs to have something to say; a point to make; or some contribution in the way we think about a thing.

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How to Write a Survey Paper: A stepwise Guide with Examples

How to Write a Survey Paper

Some of you may be wondering what a survey paper is. A survey paper contains the interpretation that has been drawn by the author after they have reviewed and analyzed various research papers that are centered on a specific topic. Those research papers should be already published.

Now that we have understood what a survey paper is, let us explore the various steps that have to be taken when coming up with a survey paper. As noted, a survey paper lists and analyzes the most recent research work in a particular area of study.

To write a good survey paper, you need to research the representative papers, come up with a title, a good abstract, and writing the introduction, the body, and conclusions that reflect the findings as well as the challenges of the study.

To do this, there is a challenge of research. As such, the first challenge is to find the most recent and appropriate research papers for the topic. The 9 steps below should be followed when writing a survey paper.

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Step 1: selecting the representative papers.

The first step when writing a survey paper is selecting the most relevant representative papers that are within the scope of your research and summarizing them effectively. As you will note, there can be a lot of research papers, and the space required to create a survey paper is limited.

During such, it can be challenging when trying to pick the key work within the scope of your study.

As an author of the survey paper, you will have to read the research papers’ abstracts and conclusions and pick the subset that captures your area of study.

To ensure that the selected research papers are appropriate or relevant, they should be recent, contain more citations, and be published in journals with a high reputation.

The research papers should not be less than 10.

Step 2: Coming up with an Appropriate Title

The second step is coming up with a captivating title that provides a clear summary of your paper’s contents. As such, the title should be clear and brief. To achieve this, the title should utilize active verbs rather than complex phrases that are based on nouns. 

A good title of your survey paper should contain between 10 and 12 words because a title with more words will divert the attention of the readers from the central point.

A longer title will also appear unfocused. Therefore, the title should have the keywords of your survey paper in such a way that it defines the study’s nature. 

Step 3: Creating an Abstract

Another important step to be taken when writing a survey paper is to create an abstract. The abstract acts as a summary of your survey paper.

It should provide a summary of the problem that has been investigated, the methods used, the results of the study, and the conclusion.

Abstracts summarize the most important contents of your survey paper in a single paragraph of between 200 and 300 words.

When creating an abstract, make sure that it contains or highlights the key points while convincing the readers or the target audience to continue reading the whole survey paper. Should always include an abstract in your survey paper.

Step 4: Listing Key Terms

While the keywords help the target audience or other researchers understand the field of the survey paper, the subfield, research issue, the topic, and so on, the main purpose of this section is to help readers or researchers locate your paper when they are doing searches on the topic.

Most of the databases, electronic search engines such as Google, and journal websites will utilize keywords when deciding whether to display the survey paper to interested readers and when this should be done.

With the proper keywords, your survey paper will be more searchable and it will be cited by more researchers because it can be easily located. 

Step 5: Writing the Introduction

The next step when writing a survey paper is to include a good introduction.

A good introduction paragraph will explain to the target readers how the research problem has been tackled by the research papers that you have included in your paper.

The introduction should arouse the readers’ interest in knowing more about the topic and the research domain. If they are interested, they will continue reading your survey paper.

Unlike the abstract, the introduction within a survey paper does not contain a very strict word limit. However, it should be concise because it introduces the paper’s topic, provides a broader context of the study, and gradually narrows the scope down to the research problem. 

Therefore, make sure that your introduction sets a scene and contextualizes your paper. It can begin with a historical narrative bringing the narrative to the present day and ending with a research question. Ensure that the very last sentence of your introduction is the thesis statement. 

Step 6: Providing the Approaches Used in the Survey Paper

This is a very important step in any survey paper. This is where you are required to provide the methodologies used to conduct your research or survey in a logical order.

You are required to logically move from one method to the next as you clearly define each approach at the beginning of every section.

To ensure that your readers are at par with you, you should share the motivation behind each methodology. This is achieved by giving a high-level summary of every approach and then narrowing it down to the specific approaches.

You should also demonstrate the applicability and the practicability of every approach used in the research, and the areas that need to be improved. You should graphically visualize at least one method used. 

Step 7: Writing About the Paper Surveys

This step should take the bulk of your survey paper because it is the point where you survey the papers you have selected. Here, you should decide what you are going to inform your readers about each research paper.

Therefore, it is important to first read the research papers in a manner that you can know what to inform your readers about them.

For each research paper, make sure that you tell your readers about their research direction. Also, ensure that you identify the algorithms or mathematical techniques the research papers rely on and whether they are application or theory papers. 

You should also state whether the selected research papers are an improvement on other works or they are a continuation of other works.

Then, state whether the research papers utilize simulations, theoretical proofs, real-life deployment, and so on. Finally, you should state the strengths and weaknesses of each research paper, authors’ claims, and assumptions. 

Step 8: Research Challenges

After surveying every research paper you have utilized, the next step is to state the challenges you encountered while conducting research.

When writing a survey paper, you will always face various challenges.

Such challenges can be finding the best or most appropriate research papers, comparing them to determine their strengths, and so on.

Other challenges can arise from the research papers themselves. This can include their delivery of results. Some research papers will contain confusing data. 

Step 9: Coming up with a Conclusion

Finally, the conclusion should answer the questions that have been raised by your survey paper’s objectives and goals.

Though it should be interesting and captivating, it should still be presented academically. It should be objective and offer a final say concerning the survey’s subject. 

The conclusion should synthesize the results by proving their interpretation, propose the course of action as per the results, and offer solutions to the issues that have been identified.

The reader should be capable of understanding the whole survey paper by reading the conclusion. Therefore, ensure that your conclusion synthesizes your paper. 

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Tips When Writing a Good Survey Paper

The first tip in writing a good survey paper is to select the most appropriate and latest research papers that will be used in the paper. This is a very important tip because the survey paper will be completely based on them. Old research papers will render your survey paper useless.

Research papers that are not within the scope of your research or topic will also render the survey paper useless.

The second tip is to make sure that you come up with a concise topic that will summarize what your paper is about.

It is also very important to follow the appropriate format of a survey paper.

The format, after you have written your title, should be abstract, key terms, introduction, approaches or methodologies, conducting surveys for every paper used, research challenges, and finally the conclusion.

Another important tip is to utilize more than 10 research papers for the survey. Then can be even more than 20 depending on the scope of your study. The more the research papers used in your survey paper, the more professional and credible it will appear. 

It should be noted that a good survey paper will utilize research papers that are recent (not more than 5 years) and have more academic sources.

To increase the credibility of your survey paper, the research papers used should come from reputable journal sources or publications. In our guide to writing good research papers , we explained more about references. Check it out.

Also, note that the process of writing a survey paper is much different from that of writing an issue paper or doing opinion essays . Therefore, each step needs to relate to the survey.

15 Examples of Topics for Writing a Survey Paper

• Advances in leaf image analysis for bacterial disease detection
• A survey on the impact of social media among youths in the united states
• A Survey on leaf image analysis for bacterial disease detection
• Recent trends in the electric cars manufacturing industry
• Recent trends in perinatal care: Exploring the major causes of perinatal mortality
• Leaf image analysis for bacterial disease detection
• Advances in curriculum-based education: A survey on educational trends in sub-Saharan Africa
• Recent trends in environmental awareness campaigns in low-income countries
• A survey on COVID-19 pandemic impact on the united states economy
• Recent trends in the immunization approach taken by third world countries after the second and third wave of COVID-19 disease
• Advances in semiconductor manufacturing for BMW electronic cars
• A survey on the impact of 5-G connectivity among SMEs in Britain
• Recent trends in the space race: A survey of how the founders of Virgin Atlantic, Tesla, and Amazon are competing to dominate space travel 
• Advances in care for pressure ulcers: A survey on the impact of frequent automated turning on older immobile patients in Germany
• A survey on the impact of geopolitics on peace within the Middle East 

Josh Jasen or JJ as we fondly call him, is a senior academic editor at Grade Bees in charge of the writing department. When not managing complex essays and academic writing tasks, Josh is busy advising students on how to pass assignments. In his spare time, he loves playing football or walking with his dog around the park.

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• Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on July 15, 2021 by Pritha Bhandari . Revised on June 22, 2023.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Table of contents

Questionnaires vs. surveys, questionnaire methods, open-ended vs. closed-ended questions, question wording, question order, step-by-step guide to design, other interesting articles, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyze data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives , placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleansing and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalize your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimizing these will help you avoid several types of research bias , including sampling bias , ascertainment bias , and undercoverage bias .

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Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

• cost-effective
• easy to administer for small and large groups
• anonymous and suitable for sensitive topics

But they may also be:

• unsuitable for people with limited literacy or verbal skills
• susceptible to a nonresponse bias (most people invited may not complete the questionnaire)
• biased towards people who volunteer because impersonal survey requests often go ignored.

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents.

Researcher-administered questionnaires can:

• help you ensure the respondents are representative of your target audience
• allow clarifications of ambiguous or unclear questions and answers
• have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

• costly and time-consuming to perform
• more difficult to analyze if you have qualitative responses
• likely to contain experimenter bias or demand characteristics
• likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalizable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert scale questions collect ordinal data using rating scales with 5 or 7 points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio scales , you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer “multiracial” for the question on race rather than selecting from a restricted list.

• How do you feel about open science?
• How would you describe your personality?
• In your opinion, what is the biggest obstacle for productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarizing responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorize answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid research bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counter argument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

• The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favor flexible work-from-home policies even after it’s safe to return to offices?
• Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barreled questions. Double-barreled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organize the questions logically, with a clear progression from simple to complex. Alternatively, you can randomize the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioral or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

• How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
• Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
• Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimize order effects because they can be a source of systematic error or bias in your study.

Randomization

Randomization involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomization, order effects will be minimized in your dataset. But a randomized order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

• What topics or experiences are you studying?
• What specifically do you want to find out?
• Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalize your variables of interest into questionnaire items. Operationalizing concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

• Are the respondents familiar with the language and terms used in your questions?
• Would any of the questions insult, confuse, or embarrass them?
• Do the response items for any closed-ended questions capture all possible answers?
• Are the response items mutually exclusive?
• Do the respondents have time to respond to open-ended questions?

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivized or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomize questions. Randomizing questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis. You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Student’s  t -distribution
• Normal distribution
• Null and Alternative Hypotheses
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Data cleansing
• Reproducibility vs Replicability
• Peer review
• Prospective cohort study

Research bias

• Implicit bias
• Cognitive bias
• Placebo effect
• Hawthorne effect
• Hindsight bias
• Affect heuristic
• Social desirability bias

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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This PSR Tip Sheet provides some basic tips about how to write good survey questions and design a good survey questionnaire.

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How to Write a Survey Paper – Beneficial Tips

This article provides a complete guide on how to write survey papers, an essential skill in academic research. Survey papers are in-depth explorations and syntheses of existing research within a specific field or topic, serving as invaluable tools for researchers. They consolidate information, comprehensively understand a subject, identify trends and gaps, and act as valuable research references.

The guide aims to help readers write influential survey papers by demystifying the process, providing practical tips to help navigate the complexities of creating a paper survey, improving writing skills, and contributing to academic discourse. By producing influential survey papers, this guide encourages active participation in academic discourse, fostering the creation of literature reviews that contribute meaningfully to advancing knowledge.

By delving into the intricacies of what is a survey paper, readers can become proficient contributors in their academic journey. By focusing on the structure, style, and critical components of a well-crafted survey paper, readers can contribute meaningfully to advancing knowledge.

What Is a Survey Paper: Detailed Explanation

Survey papers are scholarly documents that provide an extensive and systematic overview of existing research on a specific topic within a specific academic field. They aim to go beyond summarizing individual works and synthesize information, analyze patterns, and present a coherent narrative that adds value to the existing body of knowledge. Survey papers have three main characteristics: in-depth exploration, comprehensive literature review, synthesis of perspectives, and critical analysis.

There are three survey papers: literature, methodological, and hybrid. Literature surveys summarize and analyze existing literature within a specific field or topic, providing a comprehensive understanding of the current state of knowledge, key concepts, and significant findings. Methodological surveys examine the methods employed in various studies within a particular research domain, assessing and comparing methodologies and identifying trends and best practices in research approaches. Hybrid surveys combine elements of literature and methodological surveys, offering a comprehensive overview of both existing research and the methods employed.

Survey papers are crucial in synthesizing and summarizing existing research by integrating fragmented knowledge, identifying emerging trends, clarifying controversies and consensus, and serving as roadmaps for future research. By presenting contrasting viewpoints and highlighting areas where a consensus has been reached, survey papers help advance discussions within the academic community and contribute to the ongoing evolution of knowledge within a particular domain.

Understanding survey papers involves recognizing their multifaceted nature, appreciating the different types, and acknowledging their significance in synthesizing, analyzing, and guiding future research within academic disciplines.

Survey Paper Example Topics

The prewriting phase of a survey paper is crucial for its success. It involves selecting a relevant and focused topic that sets the tone for the whole paper, guides research efforts, fosters interest and engagement, and contributes to its relevance within the academic field.

Best example of a survey paper topic include the impact of AI on healthcare, climate change adaptation strategies in urban planning, the evolution of cybersecurity in the financial sector, the psychological impact of social media on adolescents, and blockchain technology in supply chain management.

Knowing how to write survey papers and choosing a relevant and focused topic lies in its ability to guide research efforts, ensure focus on key themes, and foster enthusiasm and engagement throughout the writing process. A well-selected topic also contributes to the paper’s relevance within the academic field, positioning it as a meaningful addition to the existing knowledge addressing current trends, challenges, or gaps in the literature.

In summary, selecting a suitable topic is essential for the success of your survey paper, as it not only shapes the direction of your research but also enhances your research experience and ensures the paper’s significance within the academic landscape. Choosing a topic that interests you and the audience allows you to delve into the subject matter with curiosity and dedication, resulting in a high-quality survey paper.

How to Write a Survey Paper – Steps to Follow

The structure of a survey paper is crucial for its success. It should begin with a clear statement of the paper’s objective, setting the direction and providing readers with a clear understanding of the research question. This should be concise and provide a focal point for the reader, guiding them through the subsequent sections of the paper.

Introduction

For example, if the paper is about the impact of AI on healthcare, the objective could be to assess its applications, challenges, and implications for patient care and medical professionals. Key concepts should be defined to ensure common understanding among readers, especially if the topic involves specialized terminology or multiple interpretations of specific terms within the literature.

The scope of the survey paper should be clearly defined, indicating what falls within the study’s purview and what does not. This helps manage reader expectations and ensures the survey remains focused and coherent. The scope of the survey paper example could be “AI applications in medical diagnostics and patient care,” excluding broader discussions on AI ethics or non-healthcare AI applications.

The introduction should also briefly overview the paper’s structure, outlining the main sections and their purposes. This helps orient the reader and prepare them for the journey through the survey. By the end, readers will have gained insights into the multifaceted landscape of AI’s impact on healthcare.

In conclusion, a well-crafted introduction is essential for the success of a survey paper, as it communicates the purpose and direction of the survey, establishes a solid foundation for the subsequent sections, and ensures that readers are well-prepared for the following comprehensive exploration.

Body Paragraphs

The body of a survey paper should be organized around central themes or topics related to the research question, helping readers follow the logical flow and understand the broader patterns in the existing literature. Consider whether a chronological or conceptual structure best suits your survey, such as a chronological approach for historical evolution or a conceptual structure for shared theoretical frameworks or methodologies.

The body should also organize and summarize existing research based on relevant criteria such as methodologies, key findings, or different perspectives. This categorization allows for a structured overview of the existing research landscape, making it easier for readers to digest the information. Summarizing each study and highlighting its critical methodologies, significant findings, and contributions to the field while focusing on the aspects most relevant to the survey’s objectives helps build a cohesive storyline throughout the body of the survey paper.

Highlighting significant contributions and findings from each category is essential for critically evaluating the impact of individual studies. Engaging in thematic synthesis involves drawing connections across different categories and highlighting overarching themes or patterns in the literature, providing readers with a holistic understanding of the collective contributions to the field. For example, in a survey on “Psychological Impact of Social Media on Adolescents,” highlighting significant findings related to mental health outcomes, social relationships, and self-esteem, discussing any consensus or controversies in the literature and drawing connections between studies to present an overview of the psychological impact of social media.

In summary, the body of a survey paper serves as the heart of the document, where thematic grouping, categorization, and summarization guide readers through the literature landscape, highlighting significant contributions and findings that collectively contribute to the overarching objectives of the survey.

The conclusion of a survey paper is a crucial section where the main findings and insights discussed are summarized. It should summarize the critical contributions of the studies reviewed, highlight the overarching themes or patterns that emerged from the literature, and provide readers with a quick reference to the essential takeaways gained. For example, in a survey on “Blockchain Technology in Supply Chain Management,” the main findings related to transparency, enhanced traceability, and improved efficiency should be highlighted.

The discussion of implications and future directions should also be included. The findings should be discussed for the broader academic field or the specific domain you’ve investigated, considering how the collective insights contribute to current knowledge, address gaps, or challenge existing paradigms. Knowledge gaps should be highlighted as a call to action for future researchers.

Future research directions should be proposed based on the identified gaps, such as suggesting new methodologies, exploring emerging trends, or addressing unanswered questions. This contributes to the ongoing dialogue within the academic community. For example, the findings of a survey on “The Impact of Social Media on Adolescents” could be used to develop mental health interventions and digital literacy programs.

The summary of the survey’s contribution should be summarized, reinforcing the overall contribution of the paper to the academic discourse. It should also encourage further exploration, fostering continuity in the research process and positioning the survey as a catalyst for ongoing scholarly inquiry. In essence, the conclusion of a survey paper serves as the last chance to leave a lasting impression on readers, contributing to the broader academic conversation and shaping the trajectory of future research in the field.

Tone of Voice

The writing style and tone of a survey paper significantly impact its effectiveness. By prioritizing clarity and conciseness, avoiding jargon, and maintaining an objective tone, you create a document that is accessible, scholarly, and free from undue biases.

• Avoid jargon and overly complex language.
• Use clear and accessible language to make your survey accessible to a broad audience, including those who might be less familiar with the technical aspects of your field.
• Provide concise explanations for concepts unique to your field.
• Employ a straightforward sentence structure to convey ideas.
• Eliminate redundant words.
• Eliminate unnecessary words or phrases.
• Simplify sentences for greater clarity.
• Maintain an objective tone.
• Maintain a balanced representation.
• Practice a balanced assessment by highlighting strengths and weaknesses, avoiding favoritism and making sweeping statements without substantial evidence.
• Avoid personal biases.
• Regularly add self-reflection.
• Acknowledge limitations.

Finally, remember that transparency regarding your survey’s scope and constraints enhances your credibility and demonstrates intellectual honesty.

Survey Paper Format of Citation

In summary, proper survey paper format of citation and referencing are crucial for academic writing. Understanding specific citation styles like APA, MLA, or Chicago is essential to ensure consistency in citing sources throughout your survey paper. Maintaining consistency in formatting, including in-text citations, references, and bibliography, enhances the professionalism of your survey paper and facilitates easy verification of sources.

Proper citation of various sources, such as books, journal articles, and websites, requires distinct citation formats. Ensuring accurate and up-to-date references is crucial, with the ability to verify source accuracy, prioritize recent publications, and cross-verify facts from multiple reputable sources. Acknowledging sources and giving credit to original authors is also essential.

In-text citations provide immediate acknowledgment and enable readers to trace the origin of specific details. Complete and accurate references should be provided in your survey paper’s bibliography or reference section, listing authors, publication dates, and other relevant details according to the chosen citation style. Avoiding plagiarism is a serious academic offense, and attributing ideas and concepts to original thinkers ensures that your survey paper respects intellectual property and scholarly contributions.

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Common mistakes to avoid.

To know how to write survey papers correctly, avoid common mistakes such as lack of coherence, inconsistency in organizational structure, over-reliance on a single source or perspective, failure to incorporate contrasting views, and inability to provide a balanced view of the existing literature.

• Lack of clarity in research question: Defining a straightforward research question in the introduction is crucial for maintaining a cohesive narrative throughout the survey. Ensure that each section contributes to answering this question, maintaining a unifying thread throughout the survey.
• Inconsistent organization and haphazard arrangement of topics: Inconsistent organization and haphazard arrangement of topics can result in a lack of coherence. Plan and organize the survey paper methodically, grouping related studies, using clear transitions between sections, and adopting a logical structure that aligns with the research question.
• Over-reliance on a single source or perspective: Depending too heavily on a single source or a narrow set of perspectives can lead to a biased or incomplete representation of the existing literature. Seek diversity in sources, including studies with varying methodologies, geographical locations, and perspectives, to ensure a comprehensive view of the subject and guard against undue influence from any singular viewpoint.
• Failure to include contrasting views: Neglecting studies presenting alternative viewpoints or challenging established theories may result in a biased survey. Actively seek out studies presenting alternative viewpoints or challenging established theories for a more nuanced and balanced analysis of the existing research landscape.

Finally, failing to discuss the limitations of the surveyed studies may create a misleading impression of the state of knowledge. Include a section in the conclusion addressing the reviewed studies’ limitations, demonstrating a critical understanding of the literature and helping readers interpret the findings with appropriate context.

How to write a survey paper introduction?

A survey essay should start with a strong opening that briefly defines the survey issue, emphasizes its significance in the academic setting, and expresses the survey’s purpose. Provide background information and establish the scene for the in-depth analysis that will come next to captivate readers.

How should a survey essay be written?

An excellent survey essay should have a clearly stated research question, an orderly and cohesive structure, an easy-to-read presentation of the most critical findings from the body of current literature, and correct citation and referencing. Common blunders, including losing concentration, depending too much on one source, and failing to present a fair perspective, should be avoided.

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• v.35(45); 2020 Nov 23

Reporting Survey Based Studies – a Primer for Authors

Prithvi sanjeevkumar gaur.

1 Smt. Kashibai Navale Medical College and General Hospital, Pune, India.

Olena Zimba

2 Department of Internal Medicine No. 2, Danylo Halytsky Lviv National Medical University, Lviv, Ukraine.

Vikas Agarwal

3 Department Clinical Immunology and Rheumatology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, India.

Latika Gupta

Associated data.

The coronavirus disease 2019 (COVID-19) pandemic has led to a massive rise in survey-based research. The paucity of perspicuous guidelines for conducting surveys may pose a challenge to the conduct of ethical, valid and meticulous research. The aim of this paper is to guide authors aiming to publish in scholarly journals regarding the methods and means to carry out surveys for valid outcomes. The paper outlines the various aspects, from planning, execution and dissemination of surveys followed by the data analysis and choosing target journals. While providing a comprehensive understanding of the scenarios most conducive to carrying out a survey, the role of ethical approval, survey validation and pilot testing, this brief delves deeper into the survey designs, methods of dissemination, the ways to secure and maintain data anonymity, the various analytical approaches, the reporting techniques and the process of choosing the appropriate journal. Further, the authors analyze retracted survey-based studies and the reasons for the same. This review article intends to guide authors to improve the quality of survey-based research by describing the essential tools and means to do the same with the hope to improve the utility of such studies.

Graphical Abstract

INTRODUCTION

Surveys are the principal method used to address topics that require individual self-report about beliefs, knowledge, attitudes, opinions or satisfaction, which cannot be assessed using other approaches. 1 This research method allows information to be collected by asking a set of questions on a specific topic to a subset of people and generalizing the results to a larger population. Assessment of opinions in a valid and reliable way require clear, structured and precise reporting of results. This is possible with a survey based out of a meticulous design, followed by validation and pilot testing. 2 The aim of this opinion piece is to provide practical advice to conduct survey-based research. It details the ethical and methodological aspects to be undertaken while performing a survey, the online platforms available for distributing survey, and the implications of survey-based research.

Survey-based research is a means to obtain quick data, and such studies are relatively easy to conduct and analyse, and are cost-effective (under a majority of the circumstances). 3 These are also one of the most convenient methods of obtaining data about rare diseases. 4 With major technological advancements and improved global interconnectivity, especially during the coronavirus disease 2019 (COVID-19) pandemic, surveys have surpassed other means of research due to their distinctive advantage of a wider reach, including respondents from various parts of the world having diverse cultures and geographically disparate locations. Moreover, survey-based research allows flexibility to the investigator and respondent alike. 5 While the investigator(s) may tailor the survey dates and duration as per their availability, the respondents are allowed the convenience of responding to the survey at ease, in the comfort of their homes, and at a time when they can answer the questions with greater focus and to the best of their abilities. 6 Respondent biases inherent to environmental stressors can be significantly reduced by this approach. 5 It also allows responses across time-zones, which may be a major impediment to other forms of research or data-collection. This allows distant placement of the investigator from the respondents.

Various digital tools are now available for designing surveys ( Table 1 ). 7 Most of these are free with separate premium paid options. The analysis of data can be made simpler and cleaning process almost obsolete by minimising open-ended answer choices. 8 Close-ended answers makes data collection and analysis efficient, by generating an excel which can be directly accessed and analysed. 9 Minimizing the number of questions and making all questions mandatory can further aid this process by bringing uniformity to the responses and analysis simpler. Surveys are arguably also the most engaging form of research, conditional to the skill of the investigator.

Q/t = questions per typeform, A/m = answers per month, Q/s = questions per survey, A/s = answers per survey, NA = not applicable, NPS = net promoter score.

Data protection laws now mandate anonymity while collecting data for most surveys, particularly when they are exempt from ethical review. 10 , 11 Anonymization has the potential to reduce (or at times even eliminate) social desirability bias which gains particular relevance when targeting responses from socially isolated or vulnerable communities (e.g. LGBTQ and low socio-economic strata communities) or minority groups (religious, ethnic and medical) or controversial topics (drug abuse, using language editing software).

Moreover, surveys could be the primary methodology to explore a hypothesis until it evolves into a more sophisticated and partly validated idea after which it can be probed further in a systematic and structured manner using other research methods.

The aim of this paper is to reduce the incorrect reporting of surveys. The paper also intends to inform researchers of the various aspects of survey-based studies and the multiple points that need to be taken under consideration while conducting survey-based research.

SURVEYS IN THE COVID-19 PANDEMIC

The COVID-19 has led to a distinctive rise in survey-based research. 12 The need to socially distance amid widespread lockdowns reduced patient visits to the hospital and brought most other forms of research to a standstill in the early pandemic period. A large number of level-3 bio-safety laboratories are being engaged for research pertaining to COVID-19, thereby limiting the options to conduct laboratory-based research. 13 , 14 Therefore, surveys appear to be the most viable option for researchers to explore hypotheses related to the situation and its impact in such times. 15

LIMITATIONS WHILE CONDUCTING SURVEY-BASED RESEARCH

Designing a fine survey is an arduous task and requires skill even though clear guidelines are available in regard to the same. Survey design requires extensive thoughtfulness on the core questions (based on the hypothesis or the primary research question), with consideration of all possible answers, and the inclusion of open-ended options to allow recording other possibilities. A survey should be robust, in regard to the questions gathered and the answer choices available, it must be validated, and pilot tested. 16 The survey design may be supplanted with answer choices tailored for the convenience of the responder, to reduce the effort while making it more engaging. Survey dissemination and engagement of respondents also requires experience and skill. 17

Furthermore, the absence of an interviewer prevents us from gaining clarification on responses of open-ended questions if any. Internet surveys are also prone to survey fraud by erroneous reporting. Hence, anonymity of surveys is a boon and a bane. The sample sizes are skewed as it lacks representation of population absent on the Internet like the senile or the underprivileged. The illiterate population also lacks representation in survey-based research.

The “Enhancing the QUAlity and Transparency Of health Research” network (EQUATOR) provides two separate guidelines replete with checklists to ensure valid reporting of e-survey methodology. These include “The Checklist for Reporting Results of Internet E-Surveys” (CHERRIES) statement and “ The Journal of Medical Internet Research ” (JMIR) checklist.

COMMON TYPES OF SURVEY-BASED RESEARCH

From a clinician's standpoint, the common survey types include those centered around problems faced by the patients or physicians. 18 Surveys collecting the opinions of various clinicians on a debated clinical topic or feedback forms typically served after attending medical conferences or prescribing a new drug or trying a new method for a given procedure are also surveys. The formulation of clinical practice guidelines entails Delphi exercises using paper surveys, which are yet another form of survey-mediated research.

Size of the survey depends on its intent. They could be large or small surveys. Therefore, identification of the intent behind the survey is essential to allow the investigator to form a hypothesis and then explore it further. Large population-based or provider-based surveys are often done and generate mammoth data over the years. E.g. The National Health and Nutrition Examination Survey, The National Health Interview Survey and the National Ambulatory Medical Care Survey.

SCENARIOS FOR CONDUCTING SURVEY-BASED RESEARCH

Despite all said and done about the convenience of conducting survey-based research, it is prudent to conduct a feasibility check before embarking on one. Certain scenarios may be the key determinants in determining the fate of survey-based research ( Table 2 ).

ETHICS APPROVAL FOR SURVEY-BASED RESEARCH

Approval from the Institutional Review Board should be taken as per requirement according to the CHERRIES checklist. However, rules for approval are different as per the country or nation and therefore, local rules must be checked and followed. For instance, in India, the Indian Council of Medical Research released an article in 2017, stating that the concept of broad consent has been updated which is defined “consent for an unspecified range of future research subject to a few contents and/or process restrictions.” It talks about “the flexibility of Indian ethics committees to review a multicentric study proposal for research involving low or minimal risk, survey or studies using anonymized samples or data or low or minimal risk public health research.” The reporting of approvals received and applied for and the procedure of written, informed consent followed must be clear and transparent. 10 , 19

The use of incentives in surveys is also an ethical concern. 20 The different of incentives that can be used are monetary or non-monetary. Monetary incentives are usually discouraged as these may attract the wrong population due to the temptation of the monetary benefit. However, monetary incentives have been seen to make survey receive greater traction even though this is yet to proven. Monetary incentives are not only provided in terms of cash or cheque but also in the form of free articles, discount coupons, phone cards, e-money or cashback value. 21 These methods though tempting must be seldom used. If used, their use must be disclosed and justified in the report. The use of non-monetary incentives like a meeting with a famous personality or access to restricted and authorized areas. These can also help pique the interest of the respondents.

DESIGNING A SURVEY

As mentioned earlier, the design of a survey is reflective of the skill of the investigator curating it. 22 Survey builders can be used to design an efficient survey. These offer majority of the basic features needed to construct a survey, free of charge. Therefore, surveys can be designed from scratch, using pre-designed templates or by using previous survey designs as inspiration. Taking surveys could be made convenient by using the various aids available ( Table 1 ). Moreover, even the investigator should be mindful of the unintended response effects of ordering and context of survey questions. 23

Surveys using clear, unambiguous, simple and well-articulated language record precise answers. 24 A well-designed survey accounts for the culture, language and convenience of the target demographic. The age, region, country and occupation of the target population is also considered before constructing a survey. Consistency is maintained in the terms used in the survey and abbreviations are avoided to allow the respondents to have a clear understanding of the question being answered. Universal abbreviations or previously indexed abbreviations maintain the unambiguity of the survey.

Surveys beginning with broad, easy and non-specific questions as compared to sensitive, tedious and non-specific ones receive more accurate and complete answers. 25 Questionnaires designed such that the relatively tedious and long questions requiring the respondent to do some nit-picking are placed at the end improves the response rate of the survey. This prevents the respondent to be discouraged to answer the survey at the beginning itself and motivates the respondent to finish the survey at the end. All questions must provide a non-response option and all questions should be made mandatory to increase completeness of the survey. Questions can be framed in close-ended or open-ended fashion. However, close-ended questions are easier to analyze and are less tedious to answer by the respondent and therefore must be the main component in a survey. Open-ended questions have minimal use as they are tedious, take time to answer and require fine articulation of one's thoughts. Also, their minimal use is advocated because the interpretation of such answers requires dedication in terms of time and energy due to the diverse nature of the responses which is difficult to promise owing to the large sample sizes. 26 However, whenever the closed choices do not cover all probabilities, an open answer choice must be added. 27 , 28

Screening questions to meet certain criteria to gain access to the survey in cases where inclusion criteria need to be established to maintain authenticity of target demographic. Similarly, logic function can be used to apply an exclusion. This allows clean and clear record of responses and makes the job of an investigator easier. The respondents can or cannot have the option to return to the previous page or question to alter their answer as per the investigator's preference.

The range of responses received can be reduced in case of questions directed towards the feelings or opinions of people by using slider scales, or a Likert scale. 29 , 30 In questions having multiple answers, check boxes are efficient. When a large number of answers are possible, dropdown menus reduce the arduousness. 31 Matrix scales can be used to answer questions requiring grading or having a similar range of answers for multiple conditions. Maximum respondent participation and complete survey responses can be ensured by reducing the survey time. Quiz mode or weighted modes allow the respondent to shuffle between questions and allows scoring of quizzes and can be used to complement other weighted scoring systems. 32 A flowchart depicting a survey construct is presented as Fig. 1 .

Survey validation

Validation testing though tedious and meticulous, is worthy effort as the accuracy of a survey is determined by its validity. It is indicative of the of the sample of the survey and the specificity of the questions such that the data acquired is streamlined to answer the questions being posed or to determine a hypothesis. 33 , 34 Face validation determines the mannerism of construction of questions such that necessary data is collected. Content validation determines the relation of the topic being addressed and its related areas with the questions being asked. Internal validation makes sure that the questions being posed are directed towards the outcome of the survey. Finally, Test – retest validation determines the stability of questions over a period of time by testing the questionnaire twice and maintaining a time interval between the two tests. For surveys determining knowledge of respondents pertaining to a certain subject, it is advised to have a panel of experts for undertaking the validation process. 2 , 35

Reliability testing

If the questions in the survey are posed in a manner so as to elicit the same or similar response from the respondents irrespective of the language or construction of the question, the survey is said to be reliable. It is thereby, a marker of the consistency of the survey. This stands to be of considerable importance in knowledge-based researches where recall ability is tested by making the survey available for answering by the same participants at regular intervals. It can also be used to maintain authenticity of the survey, by varying the construction of the questions.

Designing a cover letter

A cover letter is the primary means of communication with the respondent, with the intent to introduce the respondent to the survey. A cover letter should include the purpose of the survey, details of those who are conducting it, including contact details in case clarifications are desired. It should also clearly depict the action required by the respondent. Data anonymization may be crucial to many respondents and is their right. This should be respected in a clear description of the data handling process while disseminating the survey. A good cover letter is the key to building trust with the respondent population and can be the forerunner to better response rates. Imparting a sense of purpose is vital to ideationally incentivize the respondent population. 36 , 37 Adding the credentials of the team conducting the survey may further aid the process. It is seen that an advance intimation of the survey prepares the respondents while improving their compliance.

The design of a cover letter needs much attention. It should be captivating, clear, precise and use a vocabulary and language specific to the target population for the survey. Active voice should be used to make a greater impact. Crowding of the details must be avoided. Using italics, bold fonts or underlining may be used to highlight critical information. the tone ought to be polite, respectful, and grateful in advance. The use of capital letters is at best avoided, as it is surrogate for shouting in verbal speech and may impart a bad taste.

The dates of the survey may be intimated, so the respondents may prepare themselves for taking it at a time conducive to them. While, emailing a closed group in a convenience sampled survey, using the name of the addressee may impart a customized experience and enhance trust building and possibly compliance. Appropriate use of salutations like Mr./Ms./Mrs. may be considered. Various portals such as SurveyMonkey allow the researchers to save an address list on the website. These may then be reached out using an embedded survey link from a verified email address to minimize bouncing back of emails.

The body of the cover letter must be short, crisp and not exceed 2–3 paragraphs under idea circumstances. Ernest efforts to protect confidentiality may go a long way in enhancing response rates. 38 While it is enticing to provide incentives to enhance response, these are best avoided. 38 , 39 In cases when indirect incentives are offered, such as provision of results of the survey, these may be clearly stated in the cover letter. Lastly, a formal closing note with the signatures of the lead investigator are welcome. 38 , 40

Designing questions

Well-constructed questionnaires are essentially the backbone of successful survey-based studies. With this type of research, the primary concern is the adequate promotion and dissemination of the questionnaire to the target population. The careful of selection of sample population, therefore, needs to be with minimal flaws. The method of conducting survey is an essential determinant of the response rate observed. 41 Broadly, surveys are of two types: closed and open. Depending on the sample population the method of conducting the survey must be determined.

Various doctors use their own patients as the target demographic, as it improves compliance. However, this is effective in surveys aiming towards a geographically specific, fairly common disease as the sample size needs to be adequate. Response bias can be identified by the data collected from respondent and non-respondent groups. 42 , 43 Therefore, to choose a target population whose database of baseline characteristics is already known is more efficacious. In cases of surveys focused on patients having a rare group of diseases, online surveys or e-surveys can be conducted. Data can also be gathered from the multiple national organizations and societies all over the world. 44 , 45 Computer generated random selection can be done from this data to choose participants and they can be reached out to using emails or social media platforms like WhatsApp and LinkedIn. In both these scenarios, closed questionnaires can be conducted. These have restricted access either through a URL link or through e-mail.

In surveys targeting an issue faced by a larger demographic (e.g. pandemics like the COVID-19, flu vaccines and socio-political scenarios), open surveys seem like the more viable option as they can be easily accessed by majority of the public and ensures large number of responses, thereby increasing the accuracy of the study. Survey length should be optimal to avoid poor response rates. 25 , 46

SURVEY DISSEMINATION

Uniform distribution of the survey ensures equitable opportunity to the entire target population to access the questionnaire and participate in it. While deciding the target demographic communities should be studied and the process of “lurking” is sometimes practiced. Multiple sampling methods are available ( Fig. 1 ). 47

Distribution of survey to the target demographic could be done using emails. Even though e-mails reach a large proportion of the target population, an unknown sender could be blocked, making the use of personal or a previously used email preferable for correspondence. Adding a cover letter along with the invite adds a personal touch and is hence, advisable. Some platforms allow the sender to link the survey portal with the sender's email after verifying it. Noteworthily, despite repeated email reminders, personal communication over the phone or instant messaging improved responses in the authors' experience. 48 , 49

Distribution of the survey over other social media platforms (SMPs, namely WhatsApp, Facebook, Instagram, Twitter, LinkedIn etc.) is also practiced. 50 , 51 , 52 Surveys distributed on every available platform ensures maximal outreach. 53 Other smartphone apps can also be used for wider survey dissemination. 50 , 54 It is important to be mindful of the target population while choosing the platform for dissemination of the survey as some SMPs such as WhatsApp are more popular in India, while others like WeChat are used more widely in China, and similarly Facebook among the European population. Professional accounts or popular social accounts can be used to promote and increase the outreach for a survey. 55 Incentives such as internet giveaways or meet and greets with their favorite social media influencer have been used to motivate people to participate.

However, social-media platforms do not allow calculation of the denominator of the target population, resulting in inability to gather the accurate response rate. Moreover, this method of collecting data may result in a respondent bias inherent to a community that has a greater online presence. 43 The inability to gather the demographics of the non-respondents (in a bid to identify and prove that they were no different from respondents) can be another challenge in convenience sampling, unlike in cohort-based studies.

Lastly, manually filling of surveys, over the telephone, by narrating the questions and answer choices to the respondents is used as the last-ditch resort to achieve a high desired response rate. 56 Studies reveal that surveys released on Mondays, Fridays, and Sundays receive more traction. Also, reminders set at regular intervals of time help receive more responses. Data collection can be improved in collaborative research by syncing surveys to fill out electronic case record forms. 57 , 58 , 59

Data anonymity refers to the protection of data received as a part of the survey. This data must be stored and handled in accordance with the patient privacy rights/privacy protection laws in reference to surveys. Ethically, the data must be received on a single source file handled by one individual. Sharing or publishing this data on any public platform is considered a breach of the patient's privacy. 11 In convenience sampled surveys conducted by e-mailing a predesignated group, the emails shall remain confidential, as inadvertent sharing of these as supplementary data in the manuscript may amount to a violation of the ethical standards. 60 A completely anonymized e-survey discourages collection of Internet protocol addresses in addition to other patient details such as names and emails.

Data anonymity gives the respondent the confidence to be candid and answer the survey without inhibitions. This is especially apparent in minority groups or communities facing societal bias (sex workers, transgenders, lower caste communities, women). Data anonymity aids in giving the respondents/participants respite regarding their privacy. As the respondents play a primary role in data collection, data anonymity plays a vital role in survey-based research.

DATA HANDLING OF SURVEYS

The data collected from the survey responses are compiled in a .xls, .csv or .xlxs format by the survey tool itself. The data can be viewed during the survey duration or after its completion. To ensure data anonymity, minimal number of people should have access to these results. The data should then be sifted through to invalidate false, incorrect or incomplete data. The relevant and complete data should then be analyzed qualitatively and quantitatively, as per the aim of the study. Statistical aids like pie charts, graphs and data tables can be used to report relative data.

ANALYSIS OF SURVEY DATA

Analysis of the responses recorded is done after the time made available to answer the survey is complete. This ensures that statistical and hypothetical conclusions are established after careful study of the entire database. Incomplete and complete answers can be used to make analysis conditional on the study. Survey-based studies require careful consideration of various aspects of the survey such as the time required to complete the survey. 61 Cut-off points in the time frame allow authentic answers to be recorded and analyzed as compared to disingenuous completed questionnaires. Methods of handling incomplete questionnaires and atypical timestamps must be pre-decided to maintain consistency. Since, surveys are the only way to reach people especially during the COVID-19 pandemic, disingenuous survey practices must not be followed as these will later be used to form a preliminary hypothesis.

REPORTING SURVEY-BASED RESEARCH

Reporting the survey-based research is by far the most challenging part of this method. A well-reported survey-based study is a comprehensive report covering all the aspects of conducting a survey-based research.

The design of the survey mentioning the target demographic, sample size, language, type, methodology of the survey and the inclusion-exclusion criteria followed comprises a descriptive report of a survey-based study. Details regarding the conduction of pilot-testing, validation testing, reliability testing and user-interface testing add value to the report and supports the data and analysis. Measures taken to prevent bias and ensure consistency and precision are key inclusions in a report. The report usually mentions approvals received, if any, along with the written, informed, consent taken from the participants to use the data received for research purposes. It also gives detailed accounts of the different distribution and promotional methods followed.

A detailed account of the data input and collection methods along with tools used to maintain the anonymity of the participants and the steps taken to ensure singular participation from individual respondents indicate a well-structured report. Descriptive information of the website used, visitors received and the externally influencing factors of the survey is included. Detailed reporting of the post-survey analysis including the number of analysts involved, data cleaning required, if any, statistical analysis done and the probable hypothesis concluded is a key feature of a well-reported survey-based research. Methods used to do statistical corrections, if used, should be included in the report. The EQUATOR network has two checklists, “The Checklist for Reporting Results of Internet E-Surveys” (CHERRIES) statement and “ The Journal of Medical Internet Research ” (JMIR) checklist, that can be utilized to construct a well-framed report. 62 , 63 Importantly, self-reporting of biases and errors avoids the carrying forward of false hypothesis as a basis of more advanced research. References should be cited using standard recommendations, and guided by the journal specifications. 64

CHOOSING A TARGET JOURNAL FOR SURVEY-BASED RESEARCH

Surveys can be published as original articles, brief reports or as a letter to the editor. Interestingly, most modern journals do not actively make mention of surveys in the instructions to the author. Thus, depending on the study design, the authors may choose the article category, cohort or case-control interview or survey-based study. It is prudent to mention the type of study in the title. Titles albeit not too long, should not exceed 10–12 words, and may feature the type of study design for clarity after a semicolon for greater citation potential.

While the choice of journal is largely based on the study subject and left to the authors discretion, it may be worthwhile exploring trends in a journal archive before proceeding with submission. 65 Although the article format is similar across most journals, specific rules relevant to the target journal may be followed for drafting the article structure before submission.

RETRACTION OF ARTICLES

Articles that are removed from the publication after being released are retracted articles. These are usually retracted when new discrepancies come to light regarding, the methodology followed, plagiarism, incorrect statistical analysis, inappropriate authorship, fake peer review, fake reporting and such. 66 A sufficient increase in such papers has been noticed. 67

We carried out a search of “surveys” on Retraction Watch on 31st August 2020 and received 81 search results published between November 2006 to June 2020, out of which 3 were repeated. Out of the 78 results, 37 (47.4%) articles were surveys, 23 (29.4%) showed as unknown types and 18 (23.2%) reported other types of research. ( Supplementary Table 1 ). Fig. 2 gives a detailed description of the causes of retraction of the surveys we found and its geographic distribution.

A good survey ought to be designed with a clear objective, the design being precise and focused with close-ended questions and all probabilities included. Use of rating scales, multiple choice questions and checkboxes and maintaining a logical question sequence engages the respondent while simplifying data entry and analysis for the investigator. Conducting pilot-testing is vital to identify and rectify deficiencies in the survey design and answer choices. The target demographic should be defined well, and invitations sent accordingly, with periodic reminders as appropriate. While reporting the survey, maintaining transparency in the methods employed and clearly stating the shortcomings and biases to prevent advocating an invalid hypothesis.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Gaur PS, Zimba O, Agarwal V, Gupta L.
• Visualization: Gaur PS, Zimba O, Agarwal V, Gupta L.
• Writing - original draft: Gaur PS, Gupta L.

SUPPLEMENTARY MATERIAL

Reporting survey based research

How to write survey questions for research – with examples

• Post author: Marta Costa
• Post published: April 5, 2023
• Post category: Data Collection & Data Quality

A good survey can make or break your research. Learn how to write strong survey questions, learn what not to do, and see a range of practical examples.

The accuracy and relevance of the data you collect depend largely on the quality of your survey questions . In other words, good questions make for good research outcomes.  It makes sense then, that you should put considerable thought and planning into writing your survey or questionnaire.

In this article, we’ll go through what a good survey question looks like, talk about the different kinds of survey questions that exist, give you some tips for writing a good survey question, and finally, we’ll take a look at some examples. 

What is a good survey question?

A good survey question should contain simple and clear language. It should elicit responses that are accurate and that help you learn more about your target audience and their experiences. It should also fit in with the overall design of your survey project and connect with your research objective. There are many different types of survey questions. Let’s take a look at some of them now. 

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Types of survey questions

Different types of questions are used for different purposes. Often questionnaires or surveys will combine several types of questions. The types you choose will depend on the overall design of your survey and your aims.  Here is a list of the most popular kinds of survey questions:  

These questions can’t be answered with a simple yes or no. They require the respondent to use more descriptive language to share their thoughts and answer the question. These types of questions result in qualitative data.

Closed-ended

A closed-ended question is the opposite of an open-ended question. Here the respondent’s answers are normally restricted to a yes or no, true or false, or multiple-choice answer. This results in quantitative data.

Dichotomous

This is a type of closed-ended question. The defining characteristic of these questions is that they have two opposing fields. For example, a question that can only be answered with a yes/no answer is a dichotomous question. 

Multiple choice

These are another type of closed-ended question. Here you give the respondent several possible ways, or options, in which they can respond. It’s also common to have an “other” section with a text box where the respondent can provide an unlisted answer.

Rating scale

This is again another type of close-ended question. Here you would normally present two extremes and the respondent has to choose between these extremes or an option placed along the scale.

Likert scale

A Likert scale is a form of a rating scale. These are generally used to measure attitudes towards something by asking the respondent to agree or disagree with a statement. They are commonly used to measure satisfaction. 

Ranking scale 

Here the respondents are given a few options and they need to order these different options in terms of importance, relevance, or according to the instructions.  

Demographic questions

These are often personal questions that allow you to better understand your respondents and their backgrounds. They normally cover questions related to age, race, marital status, education level, etc.

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7 Tips for writing a good survey question

The following 7 tips will help you to write a good survey question: 

1. Use clear, simple language

Your survey questions must be easy to understand. When they’re straight to the point, it’s more likely that your respondent will understand what you are asking of them and be able to respond accurately, giving you the data you need. 

2. Keep your questions (and answers) concise

When sentences or questions are convoluted or confusing, respondents might misunderstand the question. If your questions are too long, they may also get bored by the questions. And in your lists of answers for multiple choice questions, make sure your choice lists are concise as well.  If your questions are too long, or if you’ve provided too many options, you may receive responses that are inaccurate or that are not a true representation of how the respondent feels. To limit the number of options a respondent sees, you can use a survey platform like SurveyCTO to filter choice lists and make it easy for respondents to answer quickly. If you have an exceptionally long list of possible responses, like countries, implement search functionality in your list of choices so your respondents can quickly search for their selection.

3. Don’t add bias to your question

You should avoid leading your respondent in any particular direction with your questions, you want their response to be 100% their thoughts without being unduly influenced.  An example of a question that could lead the respondent in a particular direction would be:  How happy are you to live in this amazing area?  By adding the adjective amazing before area, you are putting the idea in the respondent’s head that the area is amazing. This could cloud their judgment and influence the way they answer the question. The word happy together with amazing may also be problematic. A better, less loaded way to ask this question might be something like this:  How satisfied are you living in this area?

4. Ask one question at a time

Asking multiple things in one question is confusing and will lead to inaccuracies in the answer. When you write your question you should know exactly what you want to achieve. This will help you to avoid combining two questions in one. Here is an example of a double-barrelled question that would be difficult for a respondent to answer: Please answer yes or no to the following question: Do you drive to work and do you carry any passengers? In this question, the respondent is being asked two things, yet they only have the opportunity to respond to one. Even then, they don’t know which one they should respond to. Avoid this kind of questioning to get clearer, more accurate data.

5. Account for all possible answer choices

You should give your respondent the ability to answer a question accurately. For instance, if you are asking a demographic question you’ll need to provide options that accurately reflect their experience. Below, you can see there is an “other” option with space where the respondent can answer how they see fit, in the case that they don’t fit into any of the other options. Which gender do you most identify with:

• Prefer not to say
• Other [specify]

6. Plan the question flow and choose your questions carefully

Question writing goes hand-in-hand with questionnaire design. So, when writing survey questions, you should consider the survey as a whole. For example, if you write a close-ended question like:  Were you satisfied with the customer service you received when you bought x product? You might want to follow it up with an open-ended question such as:   Please explain the reason for your answer: This will help you draw out more information from your respondent that can help you assess the strengths and weaknesses of your customer service team.  Making sure your questions flow in a logical order is also important. 

For instance, if you ask a question regarding the total cost of a person’s childcare arrangements, but you’re unaware if they have children, you should first ask if they have children and how many.  It’s also a good idea to start your survey with short, easy-to-answer, non-sensitive questions before moving on to something more complex. This way there is more chance you’ll engage your audience early on and make it more likely that they’ll continue with the survey. You should also consider whether you need qualitative or quantitative data for your research outcomes or a mix of the two. This will help you decide the balance of closed-ended and open-ended questions you use.   With close-ended questions, you get quantitative data. This data will be fairly conclusive and simple to analyze. It can be useful when you need to measure specific variables or metrics like population sizes, education levels, literacy levels, etc. 

On the other hand, qualitative data gained by open-ended questions can be full of insights. However, these questions can be more laborious for the respondent to complete making it more likely for them to skip through or give a token answer. They’re also more complex to analyze.

7. Test your surveys

Before a questionnaire goes anywhere near a respondent, it needs to be checked over. Mistakes in your survey questions can give inaccurate results. They can also waste time and resources.  Having an impartial person check your questions can also help prevent bias. So, not only should you check your work, but you should also share it with colleagues for them to check.  After checking your survey questions, make sure to check the functionality and flow of your survey. If you’re building your form in SurveyCTO, you can use our form testing interface to catch errors, make quick fixes, and test your workflows with real data.

Examples of good survey questions

Now that we’ve gone through some dos and don’ts for writing survey questions, we can move on to more practical examples of how a good survey question should look. To keep these specific to the research world we’ll look at three categories of questions. 

• Household survey questions 
• Monitoring and evaluation survey questions 
• Impact evaluation survey questions

1. Household Survey Questions

2. monitoring and evaluation survey questions , 3. impact evaluation questions .

Strong survey questions lead to better research outcomes

Writing good survey questions is essential if you want to achieve your research aims.  A good survey question should be clear, concise, and contain simple language. They should be free of bias and not lead the respondent in any direction. Your survey questions need to complement each other, engage your audience and connect back to the overall objectives of your research.  Creating survey questions and survey designs is a large part of your research, however, is just a part of the puzzle. When your questions are ready, you’ll need to conduct your survey and then find a way to manage your data and workflow. Take a look at this post to see more ways SurveyCTO can help you beyond writing your research survey questions. 

Your next steps: Explore more resources

To keep reading about how SurveyCTO can help you design better surveys, take a look at these resources:  

• Sign up here to get notified about our monthly webinars, where organizations like IDinsight  share best practices for effective surveys.
• Check out previous webinars from SurveyCTO about survey forms, like this one on high-frequency checks for monitoring surveys. 
• Sign up for a free trial of SurveyCTO for your next survey project.

To see how SurveyCTO can help you with your survey needs, start a free 15-day trial today. No credit card required. 

Marta Costa

Senior Product Specialist

Marta is a member of the Customer Success team for Dobility. She helps users working at NGOs, nonprofits, survey firms, universities and research institutes achieve their objectives using SurveyCTO, and works on new ways to help users get the most out of the platform.

Marta has worked in international development consultancy and research, supporting and coordinating impact evaluations, monitoring and evaluation projects, and data collection processes at the national level in areas such as education, energy access, and financial inclusion.

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Writing a Questionnaire Survey Research Paper – Example & Format

In this blog, we will explain how to write a research paper that employs a survey questionnaire. We will discuss all the important points to consider while writing the research paper. The title of our research paper is ‘ Understanding online shopping behaviors of older population – A questionnaire study .’ Please note that this is not a real paper. It is an example paper we put together for the purpose of teaching.

Understanding Online Shopping Behaviors of Older Population – A Questionnaire Study Research Paper Title

1. Introduction

Let’s start with the introduction paragraph. This is where you provide a general overview of the topic. Let’s begin with a strong opening statement. This is normally called a hook since you are trying to hook your readers to your paper. Here we are providing some interesting numbers about the elderly population. We are saying that by the year 2050, more than 30% of the world’s population will be over 60.

Then we follow it up with a future prediction. We are saying that the spending power of the elderly population will increase significantly in the next few years. This is a fantastic way to emphasize the importance of the topic. Now with the next statement, we are highlighting the topic’s timeliness. We are saying that this is a hot topic that has not yet been fully explored. 

In comparison to today, the UN predicts that by 2050, more than 31% of world’s population will be 60 or older [1]. It is expected that senior citizen’s purchasing power will reach £50 trillion by 2030. Researchers should therefore be interested in this growing and relatively unexplored segment of the online market. Introduction paragraph

2. Literature review

Now let’s move on to the literature review. A literature review is an overview of previously published works related to your topic. Let’s start with a broad summary of the previous research activity in this field. We are saying that the topic of consumer behavior is well-studied. Then, we are grouping prior research into three main categories. This statement is a very good example of how to condense and summarize the findings of multiple research papers in one sentence.  

There exists a vast amount of literature on the topic of consumer behavior in marketing [1-3]. Existing literature generally explores: personal factors [4-6], psychological factors [7-10], and situational factors [11-13]. There are very limited previous research findings related to the shopping behaviors of the older population. This study, to the best of our knowledge, represents the first attempt to fill the void in the literature. Literature review & Research gap

Now it’s time to establish the research gap. A research gap is an unexplored or understudied area in the literature that you have identified. We are saying that there are very limited studies focusing on the consumer behaviors of the elderly population. And we are trying to address this particular gap in our work. Then we talk about the novelty component of our work. We are saying that, to the best of our knowledge, this is the first study to investigate this particular issue. 

3. Research question

Let’s talk about the research questions. You have to describe what you intend to accomplish in your research. The aim of the study is to better understand the consumer attitudes and behavior of the older population. We will find this out by using a questionnaire survey.

The aim of the current study was to better understand various factors that influence the attitudes and behaviours of older customers. We employed a survey questionnaire for addressing the research questions at hand.   Research aims & method summary

This concludes the introduction section of the research paper and lets us move on to materials and methods. 

4. Materials and methods

Materials and methods section should be written very clearly with a detailed account of the procedure that was followed in the experiment. The information in this section should be adequate for anyone desiring to replicate the study in the future.

4.1. Participant recruitment and Questionnaire administration

First, you have to explain how the participants were recruited for the study and clearly define your target population. In our case, we have decided to use customers over the age of 60 from an online shopping website. Then we have to explain how we selected the participants for the study.

There are many different types of sampling methods. For example, we have Random sampling, Systematic sampling, Convenience sampling, Cluster sampling, and Stratified sampling. You would have noticed people stopping you in shopping malls for a short survey. This is called convenience sampling. In systematic sampling, you pick every 5th or 10th customer from the database. In our case, we used a random sampling method, which means we randomly picked participants from the database.

The database of customers over the age of 60 who agreed to participate in the survey was collected from the Amazon e-retailer webiste. The respondents were selected by using simple random sampling method from the retailer’s database. A link to the survey was emailed to customers of the e-retailer who agreed to participate in the survey in exchange for a discount coupon. Population, sampling and questionnaire adminstration

Now, you have to explain how the questionnaire will be administered. There are so many different ways in which we can do it. We can do this via phone interview, personal interview, written questionnaire, or online questionnaire. All the methods have both advantages and disadvantages. In our case, we used an online questionnaire that was emailed to the customers who agreed to participate in the study. 

4.2. Questionnaire design and development

Let’s explain the number of questions the survey contains. In our case, we had 24 questions covering various topics. Let’s talk about different types of questions. There are different types of questions. For example, we have open-ended questions, close-ended questions, Likert scale questions, rating scale questions, yes/no questions, and text questions.

The questionnaire consisted of 24 questions that covered key issues around shopping behaviour and reasons for shopping. The frequency of shopping was reported as one of three categories: once a week, once a fortnight, and once a month. The confidence in shopping was determined by asking respondents to rate on a five-point Likert scale. The participants were asked to describe the type of things they shop in a free text box. Questionnaire design

Here we are reporting the frequency of shopping in three categories, once a week, once a fortnight, and once a month. This is a close-ended question since the answers are limited to a fixed set of responses. When designing a close-ended question, it is a good idea to provide an extra option to capture the answers that are not available in the choices. Then, we are using the Likert scale to understand how confident the participants felt while shopping online. The Likert scale is a very popular scale used to ask the participants how much they agree or disagree with a particular statement.

We ask respondents to indicate what sort of stuff they typically purchase online. This is an open-ended question, and we use a free text box to capture the answers. The respondents are free to say what they like. This is particularly useful when you don’t know how people are likely to respond to a question. This is also a good option when you don’t want to influence the participants’ responses. The only problem you should bear in mind is that there are so many different ways the open-ended questions could be answered. This makes the analysis process a bit difficult. So, if you decide to use open-ended questions in your survey, make sure you talk to a statistician first. 

Typically, an online questionnaire starts with a short description of the study followed by the survey questions. In the end, you will ask the participants for demographic information such as age and gender. It is also a good idea to provide a free text box so the participants can provide feedback or raise concerns about your study. Finally, thank your participants after completing the questionnaire.

4.3. Questionnaire testing

Normally when you are administering a questionnaire in multiple languages, the questionnaire is first produced in the main language and then translated into multiple languages. In our case, the questionnaire was first produced in English and then translated into Welsh and Irish. Finally, the translated versions are back-translated into English and checked to make sure there are no discrepancies. Make sure you do a pilot survey. This will help you identify any potential problems in your questions and allow you to fix them before it is too late. Keep repeating the pilot study until you are happy with the questionnaire. 

The questionnaire was developed in English and was then translated into Welsh and Irish. The questionnaire survey was pretested among a group of experts to confirm the survey design and text wording. Questionnaire translation & pilot study

Let’s start with the survey response numbers. In our case, the survey response rate was 31.6%. The response rate can be calculated by dividing the number of completed survey responses by the number of people who viewed or started the survey. Then, follow it up with demographic information of the respondents who participated in the study. In our case, we are presenting the demographic data in a table. 

Now let’s look at different ways to report survey data. One simple way of reporting is to provide the percentage of participants who chose a certain response for a question. In our case, 80% of respondents said they shop at least once a week. 

The survey was administered online to 3,000 customers. 950 completed the survey, resulting in a response rate of 31.6%. The details of basic demographic data are provided in Table 1. When asked how frequently they shop online, 80% of respondents replied at least once a week. The average response was “4: Fairly confident” for the overall rating of the confidence of shopping online. Overall, the majority of the participants stated that they shop for everyday items online, and only a small proportion indicated seasonal products. In conclusion, this research significantly improved our current understanding of shopping behaviors of older population. Results

The question about the confidence of shopping was on the Likert scale. Here, we are saying that the participants’ average response was “Fairly confident.” I must mention that there are so many other ways you can present Likert scale data. For example, you can visualize the entire distribution and present it as a figure in your paper. 

Another way of reporting data is by using broad generic terms such as majority, minority, a large proportion, small proportion, etc. You can do this, but be careful because different readers might interpret these terms differently. Let’s finish up the paper with a conclusion statement that nicely summarizes our work and key contributions. 

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In this blog, we will look at best practices for presenting tables and figures in your research paper.

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Online Guide to Writing and Research

The research process, explore more of umgc.

• Online Guide to Writing

Planning and Writing a Research Paper

Survey the Literature

After you have decided on a topic that you want to learn more about, you need to review the literature that has been written about your topic.  This is called performing a literature review.  

If you are a UMGC student, you could use the search box in the middle of the library homepage , and see what you find out about your topic.  If you are not a UMGC student, then you can use your local library catalog, or you could do an internet search with your topic terms in Google and see what you might find.  This is a learning and discovering time.  

Steps for Surveying the Literature

Review the literature:  Take a few hours or an evening to investigate the library for journals, scholarly books, and publications from credible sources to give you a general sense of the topic.  When you are researching and finding resources, you are answering the question of how to review literature. 

Make sure to keep a list of the resources that you find useful.  This preliminary research will prepare you to frame your research question.

Weed out sources:  This is where you determine if the sources that you found will help your writing or if you need to “weed” out or remove any that are not helpful to you.   

Refine your topic:  This is where you determine if you need to reframe your topic to utilize all of the sources that you found when digging in to your topic.  In this part of the process, you are answering the question of why we do literature reviews in the first place.  When you refine and make your topic more detailed and concise, you will have an easier time when sitting down and writing your paper.  

Key Takeaways

• This process, like writing in general, is recursive. 
• You may need to survey the literature a few more times as you begin writing your paper.

Mailing Address: 3501 University Blvd. East, Adelphi, MD 20783 This work is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License . © 2022 UMGC. All links to external sites were verified at the time of publication. UMGC is not responsible for the validity or integrity of information located at external sites.

Table of Contents: Online Guide to Writing

Chapter 1: College Writing

How Does College Writing Differ from Workplace Writing?

What Is College Writing?

Why So Much Emphasis on Writing?

Chapter 2: The Writing Process

Doing Exploratory Research

Getting from Notes to Your Draft

Introduction

Prewriting - Techniques to Get Started - Mining Your Intuition

Prewriting: Targeting Your Audience

Prewriting: Techniques to Get Started

Prewriting: Understanding Your Assignment

Rewriting: Being Your Own Critic

Rewriting: Creating a Revision Strategy

Rewriting: Getting Feedback

Rewriting: The Final Draft

Techniques to Get Started - Outlining

Techniques to Get Started - Using Systematic Techniques

Thesis Statement and Controlling Idea

Writing: Getting from Notes to Your Draft - Freewriting

Writing: Getting from Notes to Your Draft - Summarizing Your Ideas

Writing: Outlining What You Will Write

Chapter 3: Thinking Strategies

A Word About Style, Voice, and Tone

A Word About Style, Voice, and Tone: Style Through Vocabulary and Diction

Critical Strategies and Writing

Critical Strategies and Writing: Analysis

Critical Strategies and Writing: Evaluation

Critical Strategies and Writing: Persuasion

Critical Strategies and Writing: Synthesis

Developing a Paper Using Strategies

Kinds of Assignments You Will Write

Patterns for Presenting Information

Patterns for Presenting Information: Critiques

Patterns for Presenting Information: Discussing Raw Data

Patterns for Presenting Information: General-to-Specific Pattern

Patterns for Presenting Information: Problem-Cause-Solution Pattern

Patterns for Presenting Information: Specific-to-General Pattern

Patterns for Presenting Information: Summaries and Abstracts

Supporting with Research and Examples

Writing Essay Examinations

Writing Essay Examinations: Make Your Answer Relevant and Complete

Writing Essay Examinations: Organize Thinking Before Writing

Writing Essay Examinations: Read and Understand the Question

Chapter 4: The Research Process

Planning and Writing a Research Paper: Ask a Research Question

Planning and Writing a Research Paper: Cite Sources

Planning and Writing a Research Paper: Collect Evidence

Planning and Writing a Research Paper: Decide Your Point of View, or Role, for Your Research

Planning and Writing a Research Paper: Draw Conclusions

Planning and Writing a Research Paper: Find a Topic and Get an Overview

Planning and Writing a Research Paper: Manage Your Resources

Planning and Writing a Research Paper: Outline

Planning and Writing a Research Paper: Survey the Literature

Planning and Writing a Research Paper: Work Your Sources into Your Research Writing

Research Resources: Where Are Research Resources Found? - Human Resources

Research Resources: What Are Research Resources?

Research Resources: Where Are Research Resources Found?

Research Resources: Where Are Research Resources Found? - Electronic Resources

Research Resources: Where Are Research Resources Found? - Print Resources

Structuring the Research Paper: Formal Research Structure

Structuring the Research Paper: Informal Research Structure

The Nature of Research

The Research Assignment: How Should Research Sources Be Evaluated?

The Research Assignment: When Is Research Needed?

The Research Assignment: Why Perform Research?

Chapter 5: Academic Integrity

Academic Integrity

Giving Credit to Sources

Giving Credit to Sources: Copyright Laws

Giving Credit to Sources: Documentation

Giving Credit to Sources: Style Guides

Integrating Sources

Practicing Academic Integrity

Practicing Academic Integrity: Keeping Accurate Records

Practicing Academic Integrity: Managing Source Material

Practicing Academic Integrity: Managing Source Material - Paraphrasing Your Source

Practicing Academic Integrity: Managing Source Material - Quoting Your Source

Practicing Academic Integrity: Managing Source Material - Summarizing Your Sources

Types of Documentation

Types of Documentation: Bibliographies and Source Lists

Types of Documentation: Citing World Wide Web Sources

Types of Documentation: In-Text or Parenthetical Citations

Types of Documentation: In-Text or Parenthetical Citations - APA Style

Types of Documentation: In-Text or Parenthetical Citations - CSE/CBE Style

Types of Documentation: In-Text or Parenthetical Citations - Chicago Style

Types of Documentation: In-Text or Parenthetical Citations - MLA Style

Types of Documentation: Note Citations

Chapter 6: Using Library Resources

Finding Library Resources

Chapter 7: Assessing Your Writing

How Is Writing Graded?

How Is Writing Graded?: A General Assessment Tool

The Draft Stage

The Draft Stage: The First Draft

The Draft Stage: The Revision Process and the Final Draft

The Draft Stage: Using Feedback

The Research Stage

Using Assessment to Improve Your Writing

Chapter 8: Other Frequently Assigned Papers

Reviews and Reaction Papers: Article and Book Reviews

Reviews and Reaction Papers: Reaction Papers

Writing Arguments

Writing Arguments: Adapting the Argument Structure

Writing Arguments: Purposes of Argument

Writing Arguments: References to Consult for Writing Arguments

Writing Arguments: Steps to Writing an Argument - Anticipate Active Opposition

Writing Arguments: Steps to Writing an Argument - Determine Your Organization

Writing Arguments: Steps to Writing an Argument - Develop Your Argument

Writing Arguments: Steps to Writing an Argument - Introduce Your Argument

Writing Arguments: Steps to Writing an Argument - State Your Thesis or Proposition

Writing Arguments: Steps to Writing an Argument - Write Your Conclusion

Writing Arguments: Types of Argument

Appendix A: Books to Help Improve Your Writing

Dictionaries

General Style Manuals

Researching on the Internet

Special Style Manuals

Writing Handbooks

Appendix B: Collaborative Writing and Peer Reviewing

Collaborative Writing: Assignments to Accompany the Group Project

Collaborative Writing: Informal Progress Report

Collaborative Writing: Issues to Resolve

Collaborative Writing: Methodology

Collaborative Writing: Peer Evaluation

Collaborative Writing: Tasks of Collaborative Writing Group Members

Collaborative Writing: Writing Plan

General Introduction

Peer Reviewing

Appendix C: Developing an Improvement Plan

Working with Your Instructor’s Comments and Grades

Appendix D: Writing Plan and Project Schedule

Devising a Writing Project Plan and Schedule

Reviewing Your Plan with Others

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Writing Lab

Research papers.

• Research Paper Basics
• Credible Sources
• Reading Scholarly Articles
• Summarizing and Paraphrasing
• Paraphrasing and Student Voice
• Direct Quotations
• Synthesis in Writing
• Citing Sources

How to Read an Academic Article

Sections of an academic article.

Most academic journal articles include the following sections:

• Abstract  (An executive summary of the study)
• Introduction (Definition of the research question to be studied)
• Literature Review (A summary of past research noting where gaps exist)
• Methods (The research design including variables, sample size, measurements)
• Data (Information gathered through the study often displayed in tables and charts)
• Results (Conclusions reached at the end of the study) Conclusion (Discussion of whether the study proved the thesis; may suggest opportunities for further research) Bibliography (A list of works cited in the journal article)

TIP: To begin selecting articles for your research, read the highlighted sections to determine whether the academic journal article includes information relevant to your research topic.

Step 1: Skim the Article

When sorting through multiple articles discovered in the research process, skimming through these sections of the article will help you determine whether the article will be useful in your research.

• Article title  and subject headings assigned to the article
• Introduction

If the article fits your information needs, go back and read the article thoroughly. TIP: Create a folder on your computer to save copies of articles you plan to use, and save your references.

Step 2: Determine Your Purpose

Think about how you will evaluate the academic articles you find and how you will determine whether to include them in your research project.  Ask yourself the following questions to focus your search in the academic literature: ​

• Are you looking for an overview of a topic or an explanation of a specific concept, idea, or position?
• Are you exploring gaps in the research to identify a new area for academic study?
• Are you looking for research that supports or disagrees with your thesis or research question?
• Are you looking for examples of a research design and/or research methods you are considering for your own research project?

Step 3: Read Critically

Before reading the article, ask yourself the following:

• What is my research question? What position am I trying to support?
• What do I already know about this topic?  What do I need to learn?
• How will I evaluate the article?  Author's reputation? Research design? Treatment of topic? 
• What are my biases about the topic?

As you read the article make note of the following:

• Who is the intended audience for this article?
• What is the author's purpose in writing this article?
• What is the main point?
• How was the main point proven or supported?  
• Were scientific methods used in conducting the research? Do you agree or disagree with the author? Why?
• How does this article compare or connect with other articles on the topic?
• Does the author recommend areas for further study?
• How does this article help to answer your research question?
• << Previous: Credible Sources
• Next: Summarizing and Paraphrasing >>
• Last Updated: Jun 18, 2024 4:44 PM
• URL: https://guides.rasmussen.edu/research-papers

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What is survey research.

15 min read Find out everything you need to know about survey research, from what it is and how it works to the different methods and tools you can use to ensure you’re successful.

Survey research is the process of  collecting data from a predefined group  (e.g. customers or potential customers) with the ultimate goal of uncovering insights about your products, services, or  brand overall .

As a  quantitative data collection  method, survey research can provide you with a goldmine of information that can inform crucial business and product decisions. But survey research needs careful planning and execution to get the results you want.

So if you’re thinking about using surveys to carry out research, read on.

Get started with our free survey software

Types of survey research

Calling these methods ‘survey research’ slightly underplays the complexity of this type of information gathering. From the expertise required to carry out each activity to the  analysis of the data  and its eventual application, a considerable amount of effort is required.

As for how you can carry out your research, there are several options to choose from — face-to-face interviews, telephone surveys, focus groups (though more interviews than surveys), online surveys, and panel surveys.

Typically, the survey method you choose will largely be guided by who you want to survey,  the size of your sample , your budget, and the type of information you’re hoping to gather.

Here are a few of the most-used survey types:

Face-to-face interviews

Before technology made it possible to conduct research using online surveys, telephone, and mail were the most popular methods for survey research. However face-to-face interviews were considered the gold standard — the only reason they weren’t as popular was due to their highly prohibitive costs.

When it came to face-to-face interviews, organisations would use highly trained researchers who knew when to probe or follow up on vague or problematic answers. They also knew when to offer assistance to respondents when they seemed to be struggling. The result was that these interviewers could get sample members to participate and engage in surveys in the most effective way possible, leading to higher response rates and better quality data.

Telephone surveys

While phone surveys have been popular in the past, particularly for measuring general consumer behaviour or beliefs, response rates have been declining since the 1990s .

Phone surveys are usually conducted using a random dialling system and software that a researcher can use to record responses.

This method is beneficial when you want to survey a large population but don’t have the resources to conduct face-to-face research surveys or run focus groups, or want to ask multiple-choice and  open-ended questions .

The downsides are they can: take a long time to complete depending on the response rate, and you may have to do a lot of cold-calling to get the information you need.

You also run the risk of respondents  not being completely honest . Instead, they’ll answer your survey questions quickly just to get off the phone.

Focus groups (interviews — not surveys)

Focus groups are a separate  qualitative methodology  rather than surveys — even though they’re often bunched together. They’re normally used for  survey pretesting and designing , but they’re also a great way to generate opinions and data from a diverse range of people.

Focus groups involve putting a cohort of  demographically  or socially diverse people in a room with a moderator and engaging them in a discussion on a particular topic, such as your product, brand, or service.

They remain a highly popular  method for market research , but they’re expensive and require a lot of administration to conduct and analyse the data properly.

You also run the risk of more dominant members of the group taking over the discussion and swaying the opinions of other people — potentially providing you with unreliable data.

Online surveys

Online surveys  have become one of the most popular survey methods due to being cost-effective, enabling researchers to accurately survey a large population quickly.

Online surveys can essentially be used by anyone for any research purpose – we’ve all seen the increasing popularity of polls on social media (although these are not scientific).

Using an online survey allows you to ask a series of different question types and collect data instantly that’s easy to analyse with the right software.

There are also several methods for running and distributing online surveys that allow you to get your questionnaire in front of a large population at a fraction of the cost of face-to-face interviews or focus groups.

This is particularly true when it comes to mobile surveys as most people with a smartphone can access them online.

However, you have to be aware of the potential dangers of using online surveys, particularly when it comes to the survey respondents. The biggest risk is because online surveys require access to a computer or mobile device to complete, they could exclude elderly members of the population who don’t have access to the technology — or don’t know how to use it.

It could also exclude those from poorer socio-economic backgrounds who can’t afford a computer or consistent internet access. This could mean the data collected is more biased towards a certain group and can lead to less accurate data when you’re looking for a representative population sample.

When it comes to surveys, every voice matters.

Panel surveys

A panel survey involves recruiting respondents who have specifically signed up to answer questionnaires and who are put on a list by a research company. This could be a workforce of a small company or a major subset of a national population. Usually, these groups are carefully selected so that they represent a sample of your target population — giving you balance across criteria such as age, gender, background, and so on.

Panel surveys give you access to the respondents you need and are usually provided by the research company in question. As a result, it’s much easier to get access to the right audiences as you just need to tell the research company your criteria. They’ll then determine the right panels to use to answer your questionnaire.

However, there are downsides. The main one being that if the research company offers its panels incentives, e.g. discounts, coupons, money — respondents may answer a lot of questionnaires just for the benefits.

This might mean they rush through your survey without providing considered and truthful answers. As a consequence, this can damage the credibility of your data and potentially ruin your analyses.

What are the benefits of using survey research?

Depending on the research method you use, there are lots of benefits to conducting survey research for data collection. Here, we cover a few:

1.   They’re relatively easy to do

Most research surveys are easy to set up, administer and analyse. As long as the planning and survey design is thorough and you target the right audience , the data collection is usually straightforward regardless of which survey type you use.

2.   They can be cost effective

Survey research can be relatively cheap depending on the type of survey you use.

Generally, qualitative research methods that require access to people in person or over the phone are more expensive and require more administration.

Online surveys or mobile surveys are often more cost-effective for market research and can give you access to the global population for a fraction of the cost.

3.   You can collect data from a large sample

Again, depending on the type of survey, you can obtain survey results from an entire population at a relatively low price. You can also administer a large variety of survey types to fit the project you’re running.

4.   You can use survey software to analyse results immediately

Using survey software, you can use advanced statistical analysis techniques to gain insights into your responses immediately.

Analysis can be conducted using a variety of parameters to determine the validity and reliability of your survey data at scale.

5.   Surveys can collect any type of data

While most people view surveys as a quantitative research method, they can just as easily be adapted to gain qualitative information by simply including open-ended questions or conducting interviews face to face.

How to measure concepts with survey questions

While surveys are a great way to obtain data, that data on its own is useless unless it can be analysed and developed into actionable insights.

The easiest, and most effective way to measure survey results, is to use a dedicated research tool that puts all of your survey results into one place.

When it comes to survey measurement, there are four measurement types to be aware of that will determine how you treat your different survey results:

Nominal scale

With a nominal scale , you can only keep track of how many respondents chose each option from a question, and which response generated the most selections.

An example of this would be simply asking a responder to choose a product or brand from a list.

You could find out which brand was chosen the most but have no insight as to why.

Ordinal scale

Ordinal scales are used to judge an order of preference. They do provide some level of quantitative value because you’re asking responders to choose a preference of one option over another.

Ratio scale

Ratio scales can be used to judge the order and difference between responses. For example, asking respondents how much they spend on their weekly shopping on average.

Interval scale

In an interval scale, values are lined up in order with a meaningful difference between the two values — for example, measuring temperature or measuring a credit score between one value and another.

Step by step: How to conduct surveys and collect data

Conducting a survey and collecting data is relatively straightforward, but it does require some careful planning and design to ensure it results in reliable data.

Step 1 – Define your objectives

What do you want to learn from the survey? How is the data going to help you? Having a hypothesis or series of assumptions about survey responses will allow you to create the right questions to test them.

Step 2 – Create your survey questions

Once you’ve got your hypotheses or assumptions, write out the questions you need answering to test your theories or beliefs. Be wary about framing questions that  could lead respondents or inadvertently create biased responses .

Step 3 – Choose your question types

Your survey should include a variety of question types and should aim to obtain quantitative data with some qualitative responses from open-ended questions. Using a mix of questions (simple Yes/ No, multiple-choice, rank in order, etc) not only increases the reliability of your data but also reduces survey fatigue and respondents simply answering questions quickly without thinking.

Step 4 – Test your questions

Before sending your questionnaire out, you should test it (e.g. have a random internal group do the survey) and carry out A/B tests to ensure you’ll gain accurate responses.

Step 5 – Choose your target and send out the survey

Depending on your objectives, you might want to target the general population with your survey or a specific segment of the population. Once you’ve narrowed down who you want to target, it’s time to send out the survey.

After you’ve deployed the survey, keep an eye on the response rate to ensure you’re getting the number you expected. If your response rate is low, you might need to send the survey out to a second group to obtain a large enough sample — or do some troubleshooting to work out why your response rates are so low. This could be down to your questions, delivery method, selected sample, or otherwise.

Step 6 – Analyse results and draw conclusions

Once you’ve got your results back, it’s time for the fun part.

Break down your survey responses using the parameters you’ve set in your objectives and analyse the data to compare to your original assumptions. At this stage, a research tool or software can make the analysis a lot easier — and that’s somewhere Qualtrics can help.

Get reliable insights with survey software from Qualtrics

Gaining feedback from customers  and leads is critical for any business, data gathered from surveys can prove invaluable for understanding your products and your market position, and with survey software from Qualtrics , it couldn’t be easier.

Used by more than 13,000 brands and supporting more than 1 billion surveys a year, Qualtrics empowers everyone in your organisation to gather insights and take action. No coding required — and your data is housed in one system.

Get feedback from more than 125 sources on a single platform and view and measure your data in one place to  create actionable insights  and gain a deeper understanding of your target customers.

Automatically run complex text and statistical analysis to uncover exactly what your survey data is telling you, so you can react in real-time and make smarter decisions.

We can help you with survey management, too. From designing your survey and finding your target respondents to getting your survey in the field and reporting back on the results, we can help you every step of the way.

And for expert market researchers and survey designers, Qualtrics features custom programming to give you total flexibility over question types, survey design, embedded data, and other variables.

No matter what type of survey you want to run, what target audience you want to reach, or what assumptions you want to test or answers you want to uncover, we’ll help you design, deploy and analyse your survey with our team of experts.

Start your survey research today with Qualtrics

Related resources

Thematic analysis 11 min read, post event survey questions 10 min read, choosing the best survey tools 16 min read, survey app 11 min read, close-ended questions 7 min read, survey vs questionnaire 12 min read, likert scales 14 min read, request demo.

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