importance of good communication in case study brainly

Research to Action

The Global Guide to Research Impact

Social Media

How to communicate success through your research case studies.

By James Harvey 07/10/2013

Earlier this year we explored why case studies are a bridge to influence . Researchers who work in development will always hope to engage, inform and inspire. Communicating clearly the impact of your research is vital if your ambition is to effect change through evidence. Writing a compelling and evidence-rich narrative on the success of your research is a powerful tool for achieving this, providing you follow some simple principles. These ten points form a checklist to help you tell your impact story more clearly.

Provide a short, concise description of the research objectives and main findings. Don’t shy away from dealing with less positive experiences encountered during the research process. This is good background for the reader and promotes better understanding of the challenges faced. It is also important to explain how the research builds or improves upon earlier knowledge.

When dealing with potential impact within the case study, it is important to clarify who has already benefited and how. What numbers of people benefited and in what ways did the improvement in wellbeing occur. Give a brief summary of the research results and what was achieved. Try and identify one statement or “killer fact” that illustrates the actual or potential impact and the importance of the research findings.

Explain where the research was carried out and how the findings of the research have been communicated. Indicate where findings and reports have been published in the public domain and any information regarding citation rates.

Were there any indirect beneficiaries? It is important not to overlook indirect beneficiaries when evaluating the impact of a project or programme. There are people not directly involved in the research but could include communities, advocacy groups, NGOs, businesses, think tanks and even policy makers.

The capstone of the case study is the actual or potential impact of the research. Ask yourself if there is sufficient evidence to back-up or corroborate the claimed impact of the research. If so, explain what the extent of the impact was in terms of numbers and type of people, organisations, and institutions, etc. who have benefited from the research. Avoid exaggerating the impact of the research or making unsubstantiated claims.

It is important to convey the potential reach and impact of the research over the long term. If you can, include an assessment of scalability or other contexts in which the findings are applicable.

If your research has had impact on policy processes, decision making or has provided other actors with critical evidence, be sure to support your claims by making this prominent within the case study. Think about what made the research successful and try to identify the main factors behind the success. Did the uptake of findings contribute to this success? It is worth analysing uptake routes and strategies retrospectively to help make your case. Were there any changes that led to improvements in uptake?

Case studies and policy reports often fail to explain why the research or its findings are novel (or interesting!). Don’t make this mistake. Be bold and explain what makes your research original, new, innovative and interesting.

If you have direct quotes from beneficiaries and stakeholders, use them. This adds a critical human interest element to your case study.

Finally, don’t forget to identify all partners to the research and acknowledge who the funding bodies and donors were.

Remember, clarity and verifiability are essential. When writing your case study, make sure the reader can quickly grasp the key facts through a coherent and compelling narrative. Attention should be given to ensuring claims about impact are backed up appropriately and consistently throughout the document.

Further reading:

Why case studies are a bridge to influence: A super-quick guide by James Harvey (R2A)

Identifying ‘possibles’ for your impact case study by Patrick Dunleavy (LSE)

How to write a policy brief (IDRC)

What counts as good evidence (RURU)

1 Responses to How to communicate success through your research case studies

Good list of 10 on creating case studies. Yes results is the capstone. Summary and quotes help get the reader into the case study and make it a pleasurable read.

Contribute Write a blog post, post a job or event, recommend a resource

Partner with Us Are you an institution looking to increase your impact?

Most Recent Posts

• How can we achieve locally led practice in international development?
• Post-Doctoral Researcher, IDS – Deadline 30 April
• Ten guidelines for an effective research impact assessment
• How is the communication landscape changing?
• How to Drive Impact: Insights from the RDI Network

This Week's Most Read

• What do we mean by ‘impact’?
• How to write actionable policy recommendations
• 12ft Ladder: Making research accessible
• How to develop input, activity, output, outcome and impact indicators 
• Outcome Mapping: A Basic Introduction
• Gap analysis for literature reviews and advancing useful knowledge
• Stakeholder Engagement a Tool to Measure Public Policy
• Policymaker, policy maker, or policy-maker?
• AEN Evidence 23 – Online Access Registration now open!
• Synthetic literature reviews: An introduction

Research To Action (R2A) is a learning platform for anyone interested in maximising the impact of research and capturing evidence of impact.

The site publishes practical resources on a range of topics including research uptake, communications, policy influence and monitoring and evaluation. It captures the experiences of practitioners and researchers working on these topics and facilitates conversations between this global community through a range of social media platforms.

R2A is produced by a small editorial team, led by CommsConsult . We welcome suggestions for and contributions to the site.

Subscribe to our newsletter!

Our contributors

Browse all authors

Friends and partners

• Global Development Network (GDN)
• Institute of Development Studies (IDS)
• International Initiative for Impact Evaluation (3ie)
• On Think Tanks
• Politics & Ideas
• Research for Development (R4D)
• Research Impact

Undergraduate Research Opportunities Center

Present or publish your research or creative activity, effective communication: case study, three types of communication.

Communicating with your audience is more than giving a handful of information, it is the use of clear language that is factual and logical to depict to the audience that the message is essential to their lives and their future.

The biggest communication problem is we do not listen to understand. We listen to reply.

Here is a video depicting why it is important to tailor to your audience's needs

Communicating to a Diverse Demographic Audience

This video depicts the importance of communication to different demographic audience members. Making sure that your presentation is understood by all individuals is a valuable communication tool

Remember that no matter the audience, everyone should understand and enjoy the information you are presenting.

Thanks for helping us improve csumb.edu. Spot a broken link, typo, or didn't find something where you expected to? Let us know. We'll use your feedback to improve this page, and the site overall.

• Onsite training

3,000,000+ delegates

15,000+ clients

1,000+ locations

• KnowledgePass
• Log a ticket

01344203999 Available 24/7

Why is Communication Important: An Explanation

Unveiling the Importance of Communication: Explore the key characteristics of effective communication, the significance of good communication skills, and the benefits it brings to the workplace. Delve into its role in leadership, the power of written communication, and uncover the essence of effective interaction in this comprehensive overview.

Exclusive 40% OFF

Training Outcomes Within Your Budget!

We ensure quality, budget-alignment, and timely delivery by our expert instructors.

Share this Resource

• Active Listening Training
• Effective Communication Skills
• English Speaking Course
• Dealing with Difficult People
• Public Speaking Course

According to the World Economic Forum , Communication skills are among the top 10 skills needed in the workforce by 2025. In this blog, we will help you understand Why is Communication Important for your career and how it enables you to express ideas, build relationships, and gain confidence. Continue reading to learn more! 

Table of Contents

1) Why is Communication Important? 

2) What are the characteristics of effective Communication? 

3) The role of Communication in Leadership  

4) The power of written Communication 

5) Conclusion 

Why is Communication Important?

Clear expression

Good Communication skills are an asset that lets you express your thoughts and ideas clearly and effectively. With these skills, you can confidently convey your message, ensuring that others understand your intentions and meaning without confusion or misinterpretation.

Active Listening

Relationship building

Communication is the foundation of any healthy relationship. When you can communicate openly and honestly, you can express your needs, resolve conflicts, and establish strong connections with family, friends, and colleagues.

Conflict resolution

Misunderstandings and conflicts are a natural part of life. However, good Communication skills empower you to handle conflicts effectively. You can navigate conflicts and find mutually beneficial solutions by expressing your concerns calmly, actively listening to others, and finding common ground.

Positive work environment

In any workplace, possessing effective Communication skills is crucial. These skills enable you to work collaboratively and increase productivity. Communicating clearly with your colleagues and superiors can build strong professional relationships and create a positive work environment. Effective Communication involves speaking and writing clearly, listening to others, and comprehending their perspectives. It is an essential skill that can lead to success in any workplace.

Career advancement

Strong Communication skills are highly valued in the professional world. Clear and concise Communication allows you to share your ideas, collaborate with others, and present your work effectively. These skills enhance your chances of career advancement and professional success.

Diversity and inclusivity

Good Communication skills promote inclusivity and respect for diverse perspectives. Listening attentively and appreciating different viewpoints can create an inclusive environment ensuring everyone feels valued and understood.

Personal growth

Developing good Communication skills is an ongoing process contributing to personal growth. Effective Communication helps you become more self-aware, improve emotional intelligence, and develop vital interpersonal skills.

Overcoming barriers

In today's globalised world, Communication often involves interacting with people from different cultures and backgrounds. Good Communication skills enable you to bridge cultural and language barriers, promoting understanding and cooperation.

Gain an understanding of the principles of nonverbal Communication by registering for our Nonverbal Communication Training today!

What are the characteristics of effective Communication? 

Effective Communication is the key to better relationships and enhanced career opportunities. If you are wondering How to Improve Communication skills, let’s explore some of the key characteristics of effective Communication highlighting the importance of Communication: 

a) Clarity: Ensure that your message is crystal clear and easy to understand. Avoid using complicated words or long sentences that might confuse the other person. Keep it simple and straightforward. 

b) Listening: Effective Communication is not just about talking; it's also about listening. Give your full attention to the person speaking, show interest, and try to understand their point of view. Listening helps build a stronger connection and promotes understanding. 

c) Body language: Communication is not only about words; your body language speaks too. Use your facial expressions, gestures, and posture to support your message. A smile, a nod, or maintaining eye contact can convey warmth, openness, and engagement. 

d) Respect: The way you speak to others matters. Use polite and considerate language and treat people with respect. Being kind and respectful creates a positive atmosphere and encourages others to open up and share their thoughts and feelings. 

e) Clarification: Don't be afraid to ask questions or seek clarification if something is unclear. It's better to understand the message entirely than to assume and misunderstand. Asking for further information or examples can prevent confusion and ensure effective Communication. 

f) Adaptability: Communication should be flexible and adaptable. Adjust your Communication style to match the situation and the person you are interacting with. Consider their background, culture, and preferences to ensure your message resonates with them. 

g) Empathy: Effective Communication goes beyond the logical aspects; it touches emotions. Connect with others emotionally by showing empathy, understanding, and compassion. Recognise and acknowledge their feelings, and respond with care and support. 

h) Timeliness: Timing is Important in Communication. Share information when it is most relevant and needed. Avoid unnecessary delays and make sure your message is timely, as this helps in decision-making and problem-solving. 

i) Engagement: Communication is a two-way street. Encourage active participation from both sides by inviting feedback, opinions, and ideas. Build an environment where everyone feels comfortable expressing themselves, leading to more fruitful and collaborative discussions. 

Join our Effective Communication Skills Course today and enhance your ability to connect, collaborate, and succeed.  

The role of Communication in Leadership 

Communication plays a vital role in leadership, allowing leaders to effectively convey their vision, goals, and expectations to their teams. Through clear and open Communication, leaders can inspire and motivate employees, provide guidance and direction, and build trust and rapport.

Effective Communication also enables leaders to actively listen to their team members, determine their needs and concerns, and address them appropriately. By fostering transparent and collaborative Communication, leaders can create a positive work environment, facilitate teamwork, and drive the organisation's success.

The power of Written Communication 

Written Communication holds immense power as it allows information to be documented, shared, and referenced over time. It provides a permanent record that multiple individuals can review and understand, regardless of time and location. With written Communication, ideas can be expressed with clarity, precision, and thoughtfulness.   

It enables effective collaboration, as messages can be carefully crafted, edited, and shared, ensuring accuracy and minimising misunderstandings. Additionally, written Communication allows for thoughtful reflection and can be a valuable tool for conveying complex information, instructions, or ideas concisely and organised. 

We hope this blog helped you understand Why is Communication Important in every aspect of life. It is the key to unlocking opportunities, promoting growth, and ensuring mutual understanding. Improving our Communication skills can enhance our personal and professional lives, leading to greater fulfilment and a successful career path. 

Gain the confidence and techniques to excel in all aspects of Communication with our comprehensive Communication Skills Training – join now!

Frequently Asked Questions

Effective Communication Skills wield a transformative influence on career trajectories. Proficiency in conveying thoughts and ideas not only enhances collaboration but also serves as a catalyst for career growth. Those adept in communication enjoy increased visibility, credibility, and are better positioned for promotions. Strong communication fosters robust professional relationships, creating a foundation for success. 

Communication is the architect of a positive workplace culture. Its open and transparent channels form the pillars of trust, loyalty, and camaraderie among team members. By facilitating effective dialogue, communication reduces conflicts and nurtures an environment where employees feel engaged and supported. In essence, it is the linchpin that transforms a group of individuals into a cohesive and motivated workforce. 

Communication is the lifeblood of effective leadership and management. Leaders who master clear communication align their teams seamlessly with organisational objectives. Beyond building trust and credibility, effective communication streamlines decision-making processes, ensuring agility in responses to challenges. The motivational impact on employees is profound, solidifying commitment and contributing to the overall success of the organisation. 

The Knowledge Academy takes global learning to new heights, offering over 30,000 online courses across 490+ locations in 220 countries. This expansive reach ensures accessibility and convenience for learners worldwide.   

Alongside our diverse Online Course Catalogue , encompassing 17 major categories, we go the extra mile by providing a plethora of free educational Online Resources like News updates, blogs, videos, webinars, and interview questions. Tailoring learning experiences further, professionals can maximise value with customisable Course Bundles of TKA . 

The Knowledge Academy’s Knowledge Pass , a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds. 

The Knowledge Academy offers various Communication Skills Courses , including Nonverbal Communication, Public Speaking and Negotiation.. These courses cater to different skill levels, providing comprehensive insights into Communication methodologies.  

Upcoming Business Skills Resources Batches & Dates

Fri 24th May 2024

Fri 12th Jul 2024

Fri 13th Sep 2024

Fri 22nd Nov 2024

Get A Quote

WHO WILL BE FUNDING THE COURSE?

My employer

By submitting your details you agree to be contacted in order to respond to your enquiry

• Business Analysis
• Lean Six Sigma Certification

Share this course

Our biggest spring sale.

We cannot process your enquiry without contacting you, please tick to confirm your consent to us for contacting you about your enquiry.

By submitting your details you agree to be contacted in order to respond to your enquiry.

We may not have the course you’re looking for. If you enquire or give us a call on 01344203999 and speak to our training experts, we may still be able to help with your training requirements.

Or select from our popular topics

• ITIL® Certification
• Scrum Certification
• Change Management Certification
• Business Analysis Courses
• Microsoft Azure Certification
• Microsoft Excel Courses
• Microsoft Project
• Explore more courses

Press esc to close

Fill out your  contact details  below and our training experts will be in touch.

Fill out your   contact details   below

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Back to Course Information

Fill out your contact details below so we can get in touch with you regarding your training requirements.

* WHO WILL BE FUNDING THE COURSE?

Preferred Contact Method

No preference

Back to course information

Fill out your  training details  below

Fill out your training details below so we have a better idea of what your training requirements are.

HOW MANY DELEGATES NEED TRAINING?

HOW DO YOU WANT THE COURSE DELIVERED?

Online Instructor-led

Online Self-paced

WHEN WOULD YOU LIKE TO TAKE THIS COURSE?

Next 2 - 4 months

WHAT IS YOUR REASON FOR ENQUIRING?

Looking for some information

Looking for a discount

I want to book but have questions

One of our training experts will be in touch shortly to go overy your training requirements.

Your privacy & cookies!

Like many websites we use cookies. We care about your data and experience, so to give you the best possible experience using our site, we store a very limited amount of your data. Continuing to use this site or clicking “Accept & close” means that you agree to our use of cookies. Learn more about our privacy policy and cookie policy cookie policy .

We use cookies that are essential for our site to work. Please visit our cookie policy for more information. To accept all cookies click 'Accept & close'.

• Browse All Articles
• Newsletter Sign-Up

Communication →

• 16 Feb 2024
• Research & Ideas

Is Your Workplace Biased Against Introverts?

Extroverts are more likely to express their passion outwardly, giving them a leg up when it comes to raises and promotions, according to research by Jon Jachimowicz. Introverts are just as motivated and excited about their work, but show it differently. How can managers challenge their assumptions?

• 06 Nov 2023

Did You Hear What I Said? How to Listen Better

People who seem like they're paying attention often aren't—even when they're smiling and nodding toward the speaker. Research by Alison Wood Brooks, Hanne Collins, and colleagues reveals just how prone the mind is to wandering, and sheds light on ways to stay tuned in to the conversation.

• 31 Oct 2023

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

Would you complain about a client who verbally abuses their staff? Would you admit to cutting corners on your work? The answers aren't always clear, says David Fubini, who tackles tricky scenarios in a series of case studies and offers his advice from the field.

• 24 Jul 2023

Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?

Businesses need more staff and employees need more work, so what's standing in the way? A report by Joseph Fuller and colleagues shows how algorithms and inflexibility prevent companies from accessing valuable talent in a long-term shortage.

• 23 Jun 2023

This Company Lets Employees Take Charge—Even with Life and Death Decisions

Dutch home health care organization Buurtzorg avoids middle management positions and instead empowers its nurses to care for patients as they see fit. Tatiana Sandino and Ethan Bernstein explore how removing organizational layers and allowing employees to make decisions can boost performance.

• 24 Jan 2023

Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

Does showing passion mean doing whatever it takes to get the job done? Employees and managers often disagree, says research by Jon Jachimowicz. He offers four pieces of advice for leaders who yearn for more spirit and intensity at their companies.

• 10 Jan 2023

How to Live Happier in 2023: Diversify Your Social Circle

People need all kinds of relationships to thrive: partners, acquaintances, colleagues, and family. Research by Michael Norton and Alison Wood Brooks offers new reasons to pick up the phone and reconnect with that old friend from home.

• 15 Nov 2022

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Quirky amateur video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore the factors that helped propel TikTok ahead of established social platforms, and where it might go next.

• 03 Nov 2022

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

As startups mature and introduce more managers, early employees may lose the easy closeness they once had with founders. However, with transparency and healthy boundaries, entrepreneurs can help employees weather this transition and build trust, says Julia Austin.

• 15 Sep 2022

Looking For a Job? Some LinkedIn Connections Matter More Than Others

Debating whether to connect on LinkedIn with that more senior executive you met at that conference? You should, says new research about professional networks by Iavor Bojinov and colleagues. That person just might help you land your next job.

• 08 Sep 2022

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

Generation X and Millennials—eagerly waiting to succeed Baby Boom leaders—have the opportunity to bring more collaboration and purpose to business. In the book True North: Emerging Leader Edition, Bill George offers advice for the next wave of CEOs.

• 05 Aug 2022

Why People Crave Feedback—and Why We’re Afraid to Give It

How am I doing? Research by Francesca Gino and colleagues shows just how badly employees want to know. Is it time for managers to get over their discomfort and get the conversation going at work?

• 23 Jun 2022

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Zoom fatigue became a thing during the height of the pandemic, but research by Amit Goldenberg shows how virtual interactions can provide a salve for isolation. What does this mean for remote and hybrid workplaces?

• 13 Jun 2022

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

Extroverts may be the life of the party, but at work, they're often viewed as phony and self-centered, says research by Julian Zlatev and colleagues. Here's how extroverts can show others that they're listening, without muting themselves.

• 24 May 2022

Career Advice for Minorities and Women: Sharing Your Identity Can Open Doors

Women and people of color tend to minimize their identities in professional situations, but highlighting who they are often forces others to check their own biases. Research by Edward Chang and colleagues.

• 12 May 2022

Why Digital Is a State of Mind, Not Just a Skill Set

You don't have to be a machine learning expert to manage a successful digital transformation. In fact, you only need 30 percent fluency in a handful of technical topics, say Tsedal Neeley and Paul Leonardi in their book, The Digital Mindset.

• 08 Feb 2022

Silos That Work: How the Pandemic Changed the Way We Collaborate

A study of 360 billion emails shows how remote work isolated teams, but also led to more intense communication within siloed groups. Will these shifts outlast the pandemic? Research by Tiona Zuzul and colleagues. Open for comment; 0 Comments.

• Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

After more than 20 years in the media industry in the UK and Nigeria, EbonyLife Media CEO Mo Abudu is considering several strategic changes for her media company’s future. Will her mission to tell authentic African stories to the world be advanced by distributing films and TV shows direct to customers? Or should EbonyLife instead distribute its content through third-party streaming services, like Netflix? Assistant Professor Andy Wu discusses Abudu’s plans for her company in his case, EbonyLife Media. Open for comment; 0 Comments.

• 11 Jan 2022

Feeling Seen: What to Say When Your Employees Are Not OK

Pandemic life continues to take its toll. Managers who let down their guard and acknowledge their employees' emotions can ease distress and build trust, says research by Julian Zlatev and colleagues. Open for comment; 0 Comments.

• 04 Jan 2022

Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.

Self-improvement doesn't need to be painful, especially during a pandemic. Rather than set yet another gym goal, look inward, retrain your brain, and get outside, says Hirotaka Takeuchi. Open for comment; 0 Comments.

• Relationships

Why Communication Matters

We communicate to create, maintain, and change relationships and selves..

Posted July 15, 2021 | Reviewed by Vanessa Lancaster

• Why Relationships Matter
• Find a therapist to strengthen relationships
• How we communicate helps relationships get off on the right foot, navigate problems, and change over time.
• In communication, we develop, create, maintain, and alter our relationships.
• We communicate to work our way through family changes and challenges in verbal and non-verbal ways.

I remember seeing a poster on my junior high classroom wall: “Communication is the Beginning of Understanding.” This spoke to me at the time. Yet, like so many people, I had never really thought much about communication. I would have described communication as sending and receiving messages.

Communication Is More Than Sending and Receiving Messages

In reality, communication is often about transmitting information. We send and receive messages with people in our lives. Daily, much of our communication consists of coordinating schedules, “What time are you getting home for dinner?” and negotiating whose turn it is to do the dishes, pay the bills, or take dinner to a friend who is ill. We send messages like, “It is your turn to let the dog out” and receive messages like, “Don’t forget to get dog food at the store” (if you have not guessed, a lot of the messages in my house are about the dog).

We might also blame problems on communication, talking about “communication breakdowns” or on a “lack of communication.” If we think about communication in these ways, we have missed so much that is important about communication. We have neglected how and why communication matters.

Communication Matters to Creating and Changing Relationships

We become aware of how Communication Matters when

• We confront issues with work-life balance.
• We experience positive events like the birth of a baby or winning an award.
• We have a friend does who does not do or say what we expect.
• We have disagreements over religious beliefs or political values.

Both positive and challenging events affect, reflect, and change our identity and the identity of our personal and family relationships. What do I mean by this? How did these relationships come into being? Well, think about the last time you started a new friendship or had a new member join your family. Through what you and the other person said and did, what we’d call verbal and nonverbal communication , these relationships took shape.

Sometimes relationships develop easily and clearly. They are healthy and pleasant. Other times, relationships develop in stress and storm and may be healthy or not. How we communicate helps relationships get off on the right foot, navigate problems, and change over time.

What is important to understand is that relationships are talked into (and out of) being. In communication, we develop, create, maintain, and alter our relationships. As we communicate, we become and change who we are. Think about how you have grown and changed as you communicate at home, at work, with friends, and in your community.

Communication Matters to Relationship and Family Identity

As we communicate, we co-create relationships and our own identity. As you think about your close relationships and your family, you can likely recall important events, both positive and negative, that impacted how you understand your relationship and yourself as a person.

Consider this example: one of my college students described a childhood family ritual of going out on the front lawn on Christmas Eve. The family sang Christmas carols and threw carrots on the roof for Santa’s reindeers. The family still does this annual carrot-throwing ritual in adulthood. You can picture them bringing their sometimes confused new partners and spouses out in the snow to throw carrots onto the roof and sing.

Why does this family still throw carrots and sing? Through this seemingly silly ritual, the family celebrates who they are as a family and the togetherness that is important to them. The family creates space for new people to join the family. Through their words and actions, members of the family teach their new partners how to be family members through carrot throwing and other vital experiences.

I am sure you can point to experiences that have been central to creating your relationships and your identity.

Communication Matters as We Face Change and Challenges

We also communicate to work our way through family changes and challenges. Family members or others may have different expectations of what our family and personal identity or should be. This is especially true when a family does not fit dominant cultural models, such as single-parent families, multi-ethnic families, stepfamilies, LGBTQ families, or adoptive families.

For me, becoming a stepfamily was highly challenging. We became a stepfamily when I was 12 years old. My mother had recently died, and my Dad surprised us, kids, introducing us to the woman he wanted to marry. We no longer matched the other families in the neighborhood where we’d lived most of our lives. We certainly did not feel like a family overnight.

It took my stepfamily several years to create an understanding of what it meant to be a family. As we interacted, and with many mistakes and some successes, we slowly came to understand what we needed and expected from each other to be a family.

For all of us, relationship and family identity is constantly developing and changing. In my case, I remember my stepmom reminding me to wear a jacket when going out in the evening, even into my 40s, and giving me advice about my health. At some point, our roles changed, and now, as she moves toward her 80s, more often than not, I am in the role of asking about her health and helping her with significant decisions. What it means to be a mother or daughter and what we expect of each other and ourselves change as we interact.

Communication Matters . Whether we are negotiating whose turn it is to feed the dog, how to become a parent, how to interact with a difficult co-worker, or how to celebrate with a friend who won a major award, it is in communication that we learn what to do and say. This is what I will write about in this blog as I reflect on what I have learned as a professor and researcher of interpersonal and family communication. I invite you to go on this journey with me. I hope to give you insights into your communication.

Communication Matters. Communication is the Beginning of Understanding . It is an exciting and ever-changing journey.

Baxter, L. A. (2004). Relationships as dialogues. Personal Relationships, 11 , 1-22. doi: 10.1111/j.1475-6811.2004.00068.x

Braithwaite, D. O., Foster, E. A., & Bergen, K. M. (2018). Social construction theory: Communication co-creating families. In D. O. Braithwaite, E. A. Suter, & K. Floyd. (Eds.). Engaging theories in family communication: Multiple perspectives (2nd ed., pp. 267-278). Routledge.

Braithwaite, D. O., Waldron, V. R., Allen, J., Bergquist, G., Marsh, J., Oliver, B., Storck, K., Swords, N., & Tschampl-Diesing, C. (2018). “Feeling warmth and close to her”: Communication and resilience reflected in turning points in positive adult stepchild-stepparent relationships. Journal of Family Communication, 18 , 92-109. doi: 10.1080/15267431.2017.1415902

Dawn O. Braithwaite, Ph.D., a professor of communication at the University of Nebraska-Lincoln, studies families and close relationships, especially step- and chosen families.

• Find a Therapist
• Find a Treatment Center
• Find a Psychiatrist
• Find a Support Group
• Find Online Therapy
• United States
• Brooklyn, NY
• Chicago, IL
• Houston, TX
• Los Angeles, CA
• New York, NY
• Portland, OR
• San Diego, CA
• San Francisco, CA
• Seattle, WA
• Washington, DC
• Asperger's
• Bipolar Disorder
• Chronic Pain
• Eating Disorders
• Passive Aggression
• Personality
• Goal Setting
• Positive Psychology
• Stopping Smoking
• Low Sexual Desire
• Child Development
• Therapy Center NEW
• Diagnosis Dictionary
• Types of Therapy

Understanding what emotional intelligence looks like and the steps needed to improve it could light a path to a more emotionally adept world.

• Emotional Intelligence
• Gaslighting
• Affective Forecasting
• Neuroscience

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Publications
• Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

• Advanced Search
• Journal List
• J Family Med Prim Care
• v.9(8); 2020 Aug

Importance of effective communication during COVID-19 infodemic

B venkatashiva reddy.

1 Department of Community Medicine, NRI Academy of Medical Sciences, Guntur, Andhra Pradesh, India

2 Department of Community and Family Medicine, All India Institute of Medical Sciences Mangalagiri, Andhra Pradesh, India

The impact of COVID-19 on vulnerable groups would rely in part on the quality of communication regarding health risk and danger. Strategic planning should take full account of the way life conditions, cultural values, and risk experience affect actions during a pandemic. Concept of information education communication, Social behaviour change communication, social marketing usually technology and media is recapitulation. Ignorance with sociocultural, economic, psychological, and health factors can jeopardize effective communication at all levels. We summarized the framework for effective communication during pandemic. Understanding and practicing various communication strategies is crucial for physicians and health care workers to develop therapeutic relationships with COVID-19 patients. Addressing psychology in all people is vital during a pandemic and effective communication network is key to it. Effective communication, if ignored, will generate gaps for vulnerable populations and result in added difficulty in combating COVID-19 pandemic.

Introduction

Novel coronavirus (COVID-19) was declared a Public Health Emergency of International Concern by the World Health Organization (WHO) on 30 January 2020. WHO declared the COVID-19 outbreak as a pandemic on 11 March 2020. As per WHO worldwide, as of 3:19 pm CEST, 19 July 2020, there have been 8,385,440 confirmed cases of COVID-19, including 450,686 deaths due to COVID-19.[ 1 ] According to the Ministry of Health & Family Welfare, a total of 168,269 active COVID-19 cases, and 12948 deaths have been reported in 32 states/union territories, as on 20 June 2020, 08:00 IST.[ 2 ] COVID-19 pan endemic exposed people to psychological distress, fatigue, occupational burnout, fear, stigma therefore it is of utmost importance the effective communication should be ensured at workplace, families and communities. The health systems aggressively stepped up the response measures like find, isolate, test, treat and trace transmission to save people's lives from COVID-19. In this situation, media and social conversations are primarily dominated by the large amounts of information about COVID-19. Responding to COVID-19 requires critical preparedness and response which includes effective communication as an essential strategy. Communication is a mode of the imparting or exchanging of messages by speaking, writing, or using some other medium. During a pandemic, communication is not only conveying messages to people but has a much wider approach.

Current scenario

The most important factor in preventing the spread of the COVID-19 is to empower the people with the right information. Today in the era of COVID-19 pandemic there is an overabundance of information leading to 'infodemic'. During a pandemic there is a lot of false information around therefore it is vital to have a dedicated COVID-19 information portal. India owns its dedicated integrated COVID-19 web portal, national and state wise helpline number, authentic email ID, government social hub on WhatsApp, Twitter, Facebook, New Desk Telegram, Instagram, Twitter, LinkedIn, and YouTube. Government of India developed Aarogya Setu mobile application aimed in proactively reaching out to and informing the users regarding risks, best practices and relevant advisories related to COVID-19.[ 2 ]

The government changed the default telephone caller tune in India from “tring-tring” to “cough-cough” followed by a message about Coronavirus. This is a multilingual and understandable 30-second audio clip to create awareness among masses.[ 2 ] This a practical application of information and education communication (IEC) strategies. Paintings with awareness messages on walls, roads and other common places, images on social media, memes, newspaper clips are other examples of IEC.

The primary modes of prevention are covering the mouth while coughing and sneezing, hand washing, social distancing, and seeking health care advised if unwell. Targeting behaviour change communication (BCC) during a pandemic is an interactive dialogue by a popular figure. Actor Amitabh Bachchan has been roped in by the government to promote positive behaviours about COVID-19. A campaign on television that imparts education of home quarantine for a COVID-19 suspect is also a BCC strategy.[ 2 ]

Worldwide social marketing is used in breastfeeding, personal hygiene, immunization, Tobacco control and others.[ 3 ] Currently in India social marketing is used by multiple multinational companies and brands to spread messages for handwashing, social distancing and restricted movement during COVID-19. For example, “Sirf lifebuoy nahi bulky kisi bhi sabon se haat doye”. In this video, a branded soap is advocating to wash hands with their soap or any soap available. Surf Excel “Abhi ke liye! Daag Ghar Pe Rahenge”. In this video, a branded washing powder is advocating social distancing and restricted movement. The video is acted by kids to give simple and clear messages to the children audience. Another example is “Ghar baithe baithe kya hi kar sakte hai? Bahut kuch! Ab Tata Sky ke saath, seekhiye aur sikhaye kuch.” This is motivating people to be active and engaged in their homes during the restricted movement period of COVID-19.

Webinar links pertaining to coronavirus are floating across all social media. It is difficult for a common man to choose the link for standardized knowledge acquisition. Integrated Government of India Online training, iGOT Corona is a portal to achieve access, equity and quality coronavirus literature.[ 2 ]

Factors Affecting Effective Communication

Effective communication is proactive, polite, imaginative, innovative, creative, constructive, professional, progressive, energetic, enabling, transparent and technology friendly. However, there are multiple factors playing a key role in accepting information, like social and cultural characteristics. Gender, generational contrasts, language inclinations, strict convictions, religious beliefs, and varying literacy influence the action of masses. Difficulty and attitudes towards initiatives in public health communication is crucial to improving awareness and eventually acceptability or unacceptability of government advisories. Presence of treatment, and vaccines have significant consequences for vulnerable people as it would allow individuals and organizations to take decisions and acts that may be incompatible with their health beliefs and values during a pandemic. Individuals with minimal financial resources needing to work on a daily basis may have trouble following advice to stay at home. Reliability, affordability, accessibility, availability, and appropriate use of personal protective equipment are key concerns from health care workers to common man.[ 4 , 5 ]

Framework for effective communication during pandemic

Effective communication system during a pandemic includes content, method, people and partners. Content is phased and situation specific ensuring communication precedes and monitors the operational and community response during the various pandemic stages. Process includes various platforms such as blogs, call centres, webinars, conference calls, online health group videos, digital news media are the means to ensure communication.[ 6 ] People are community participation approach from message conception to delivery. Fear, distrust, and resistance are common reactions during pandemic, trusted and credible information sources are critical for moving people from awareness to action. Communications before, during and after a pandemic are directed to partners, places and networks viewed by vulnerable populations as accurate, trustworthy and accessible.[ 7 , 8 ]

Communication strategies for family physician in different scenario

Effective doctor-patient contact is a key clinical role in establishing a partnership between doctor and patient for developing treatment plans, which is the center and art of medicine.[ 9 ] The various styles for effective communication by doctors in different COVID scenarios[ 10 ] are summarized in Table 1 .

Styles for effective communication by doctors in different COVID scenarios

Psychology to COVID-19 Communication

In the COVID-19 pandemic, people are marked, stereotyped, discriminated against, viewed negatively, and suffered status loss due to a perceived contact with a disease.[ 6 ] In addition, high levels of stress and anxiety is experienced by adults due to significant changes in their day-to-day life and social structures and movements. Messages must be sensitive to and relevant for the audience.[ 11 ] Viewing, reading or listening to COVID-19 news may cause nervousness. The sudden and near-constant flood of news stories can cause one to feel worried. At the workplace, feeling under pressure is a probable experience. Seeking effective coping mechanisms is imperative. Unfortunately, some healthcare workers face rejection because of stigma or fear by their families or friends. Help kids find positive ways to express feelings such as fear and sadness. Participating in a creative activity like playing or drawing may often promote the process. Self-care for parents is central to helping the children. Older adults may become more anxious, angry, depressed, irritated and withdrawn during the pandemic. Engage in the safe things that people love, relax, daily exercise, normal sleep schedules and eating nutritious food is all important. Effective communication about COVID-19 has important benefits for workers, children, elderly, and the long-term psychological well-being of their families.[ 12 , 13 , 14 ]

Mistakes to avoid ensuring effective communication

Everything in pandemic revolves around effective communication, both internal with employees, co-workers or team members and external with people, communities and nations. It is utmost important to avoid mistakes during communication. Some of them are mixed or late messages, paternalism, ignoring rumours or myths, power struggles between governments, unrealistic expectations, scientific terms and acronyms, negative allegations, unclear, abstract, blame and others.[ 5 , 13 ]

Role of Family physician during Infodemic

One of the important strategies during this fearful COVID-19 pandemic is deep engagement of family physicians with sick, sometimes dying, patients and their families. Core guiding principle for this is patient and families must trust the doctor. Pandemic is affecting both the physical and psychological health of a community. Stress and fear arising from pandemic is controlled by guidance and counselling from trusted family physicians. Physician-patient relationships have significant positive and negative implications on treatment outcome. Family physicians must be competent for effective consultation techniques depending on the scenario. Owing to the rapid advancement of technologies, patients are exposed today to bulk of information. Family physicians are gatekeepers as “ First in, Last out” in the fight against COVID-19.[ 15 ] As respected members of communities, family physicians may enhance awareness and perception of COVID-19 risk. Family physician's effective communication helps to mitigate families of COVID-19 information in a clear and honest way. Family physician support reduces risks by advising and educating patients regarding the ways and modes to access authentic information from government or non-governmental organisations. Ultimately, the overarching goal of effective communication is to provide clear thoughts and true facts to improve patients and their family's health.

Pandemic demands strengthening the personal relevance of effective communications. It is mandatory to prepare for a dynamic risk event and uncertainty management during pandemic. To achieve this comprehensive framework for effective and integrated communications for COVID-19, which is technology friendly is critical at a national level. Success in containment of COVID-19 pandemic also mandates effective communication and interpersonal skills of a doctor and other health care workers that include the ability to collect information to facilitate accurate diagnosis, proper advice for isolation and quarantine, provide clinical advice and develop relationships with patients. People should seek knowledge of COVID-19 from reliable sources only and, in particular, to take practical action as per government advice to make plans and protect vulnerable populations.

Any communication in COVID-19 is crucial whether from government to people, from media to people, people to people, doctor to patient, within families and so on. Effective communication emphasizes the importance of content, accuracy, comprehensive signs, symbols, language, culture, and semiotic rules.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Acknowledgement

We do acknowledge all who have directly or indirectly helped us for preparing this manuscript.

• Free Case Studies
• Business Essays

Write My Case Study

Buy Case Study

Case Study Help

• Case Study For Sale
• Case Study Service
• Hire Writer

Effective Communication Case Study Analysis

Introduction Johnson & Johnson is one of the world’s biggest health care companies.

In the early eighties, the company faced a challenging task of responding to public relation crises. These crises were grave to an extent that they could spell the company collapse were they not handled with utmost care and creativity. Public relation and effective communication play a pivotal role in handling crises not only in companies but also in other organisations. The Johnson & Johnson Tylenol crisis case presents the real impact of public relation and effective communication in solving and changing public perception. Public perception is very important in maintaining customer loyalty on product as well as marketing.

We Will Write a Custom Case Study Specifically For You For Only $13.90/page!

Effectiveness of Communication Effective communication is very important in running an organisation (Fielding, 2005). It involves sending of relevant information to the required person without any problem. There are several benefits of effective communication. These benefits include good relationship and good understanding among others. In an organisation, communication is critical in many ways. For instance, effective communication is used to motivate employees, change the public perception concerning a given product.

In the case of Johnson and Johnson , effective communication made it possible to regain the tarnished image of the company, which resulted out of Tylenol product death. The company used effective communication to explain what happed and to convince the public that it was not their mistake. In addition, effective communication made the public convinced by the company’s concern, which was done through advertisements that were designed to warn the public not to use the product until the cause of death was determined. This strategy actually worked to the best interest of the company. Different Public Targeted by the Company The different public involved were internal and external.

Johnson & Johnson had an obligation of convincing both the internal and external audience regarding the situation of where its original product, extra-strength Tylenol, had been allegedly used as a weapon to kill three people. Internal and External Public The recognition of the role of employees as stakeholders, with hom to communicate corporate crises, should be emphasized in any company. It should be noted that this can cause enormous pressure and ambivalence for any affected company and its staff. In order to avoid rumors, false information and public statements made without proof, all external and internal public have to be communicated with. Companies should never underestimate the role of effective communication during crisis (Daniela, Radebaugh, and Sullivan, 2011). This is because companies which ignore the importance of employee normally bear substantial economic damage due to the lack of trust, low morale, and the eventual loss of dedicated workforce.

The changing landscape in people’s management has called for the initiation and implementation of effective communication strategies aimed at increasing the levels of organizational performance (Armstrong, 2007). The role of people as a key ingredient in the realization of organizational goals forms the main reason behind their valued importance. A dissection of literature on HRM and effective communication shows that several companies employ various perspectives to achieve higher levels of employee satisfaction. Employees’ satisfaction is very important, more so during crisis. Impact of the Communication The communication by the company clarified the allegation which was made without investigation. In addition, effective communication helped in regaining public trust on the use of the product.

Moreover, effective communication was used to market the company despite the crisis. How the Communication was Handled by the Company The company did a very good job and provided a benchmark on how to handle public relation crisis. However, the message could have been communicated effectively The types of key tools available to carry out the public relations function include: Media Relations The company management led by its chairman Burke appeared on TV and radio, and explained the crisis of newspapers. In addition, media was given freedom to access the company premises and investigate the situation on the ground. This media relation played a bigger role in coming out of the crisis.

Media is quite important is creating a positive or negative impression, and therefore, the company’s good mediaa relation helped it in creating a positive impression on the public (Lordan, 2003). Media Tours The company also gave media an opportunity to tour its production plants and investigate any information concerning the crisis. Re-launch The company organized for a new package and re-launch of the product. The re-launch made the product have a new look with improved security feature for safety. This was significantly designed not only to gain the public trust but also to reinforce the message that contamination could have been the cause of the product poisoning.

Sponsorships The company decided to invite the investigative news program 60 Minutes to film its management strategy sessions for the new launch. This enhanced the company’s image among the people. Among the other public relations tools are: Newsletters The company also could produce newsletters explaining their goals, values, and the other relevant information targeted to enhance its positive image to the publicSpecial Events The company could also organize tournaments, family retreat, and free medical camp for the community to enhance its public relation program. Speaking Engagements The company could also directly engage the public through debates and speaking engagement. This is important in hearing the first hand information on consumers’ expectation and perception. Employee Relations Community Relations and Philanthropy.

The company had an opportunity of involving in community projects as well as taking part in philanthropic activities. This is a powerful move to create a great public relation. The activities can be in the form of a corporate social responsibility. In conclusion, Johnsons & Johnson managed the crisis very well and offered a great lesson to other businesses insightful information of how to handle effective communication and public relation subject.

Related posts:

• Case Study on Effective Communication
• Case Study on Barriers to Effective Communication
• Effective Communication Stratospheric Case Study
• Effective Communication and Decision Making
• Effective Visual Communication
• Lack of Effective Communication at Work
• Effective Communication

Quick Links

Privacy Policy

Terms and Conditions

Testimonials

Our Services

Case Study Writing Service

Case Studies For Sale

Our Company

Welcome to the world of case studies that can bring you high grades! Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed!

[email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA

Acasestudy.com © 2007-2019 All rights reserved.

Hi! I'm Anna

Would you like to get a custom case study? How about receiving a customized one?

Haven't Found The Case Study You Want?

For Only $13.90/page