create best cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Write an Internship Cover Letter [Expert Advice & Examples]

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• Resume Templates
• Resume Examples
• Free Resume Builder
• How to Write a Resume
• Resume Format
• Resume Packs
• Cover Letter Templates
• Cover Letter Examples

Free Cover Letter Generator

• How To Write a Cover Letter
• CV Templates
• CV Examples
• Free CV Maker
• Resume Help
• Cover Letter Help
• Job Interview
• Career Advice

Make your professional cover letter for free, in minutes.

A cover letter is never optional, but writing makes you feel queasy. Create a custom cover letter in minutes with a free cover letter generator.

no signup, no credit card, 100% free!

100% Free Cover Letter Builder

Make a standout cover letter for every job application without paying a cent.

No account registration or credit card required.

Select a Professional Cover Letter Template

Build a cover letter online with a pro-level template, designed by our creative team.

Each layout is optimized for best readability and information presentation.

Start with this template

Free Cover Letter Maker with Premium-Like Features

Our online cover letter builder boasts has the same features as paid apps, but with no price tag attached.

Because it shouldn’t cost a fortune to find a job.

Instant Generation

Create a cover letter in 4 easy steps. Follow contextual instructions and tips for every section to make a compelling cover letter in moments.

Appealing Templates

Make a memorable first impression with a skillfully made cover letter. Don’t sweat over the formatting deets like fonts, margins, or spacing — focus on selling yourself instead!

Crisp Quality

Download your cover letter in PDF format to easily upload to online job posts, share via email, or hand it in personally.

Not Sure What to Write in a Cover Letter?

Get ideas from our database of cover letter examples. browse by industry, profession, or experience level., need a resume to boot.

We actually have both a resume and cover letter builder 😉

Once you’re done here, give our free resume builder a spin.

Our Cover Letter Creator is Privacy-Friendly

No unsavory surprises with us.

This cover letter creator doesn’t save or store any of your data.

Once you’re done writing and close the tab, all records are gone, poof!

Still Got Questions? We Have Answers!

What is the free app to create a cover letter.

Freesumes offers a popular free cover letter generator with premium-like features and without any account registration requirements. Use an intuitive online interface to write, design, and download a cover letter in PDF format.

Are there any 100% free cover letter templates?

Yes, Freesumes cover letter builder comes with a choice of 6 free professionally-designed cover letter templates. We also offer several more styles as direct downloads . Each template is optimized for optimal visibility and empowers you to make a strong first impression with a potential employer.

Do companies still like cover letters?

Absolutely. Every company expects to receive at least a short cover letter alongside other requested job application documents. In fact, a cover letter is your best marketing tool. Use it to give a preview of your skills and articulate your motivation for pursuing the advertised role. 

How can I create my own cover letter?

You can effortlessly create your own cover letter with Freesumes cover letter maker. The app guides you through each cover letter section, suggesting which information to put first. Once you’re happy with the result, you can instantly download a cover letter version, packed in a selected template in PDF format.

Should you sell yourself in a cover letter?

A hundred times YES. An effective cover letter will convince a potential employer that you’re the best fit for the job by selling your skills, qualifications, and personality. Using words, you should paint a picture of the future impact you could have in the company and articulate how your past experience could help the company hit its goals.

Which template is best for a cover letter?

The choice of a cover letter template depends on your industry. If you’re applying to a more traditional company, opt for a minimalistic cover letter template in black and white or gray scale. If you’re after a job in a more hyp, startup-like company, consider a more creative template, perhaps one featuring a photo or a professional tagline on top.

What does a modern cover letter look like?

A modern cover letter is a one-page, web-friendly document, most times in PDF format. Use an appropriate professional greeting (hello, hi) and the person’s or company name, instead of the old-fashioned “dear Sir/Madam” or the trite “To whom it may concern”. Modern cover letters are also more permissive in terms of design. You can use color (as long as it doesn’t affect readability) and include a headshot and professional tagline in the header area for  personal branding purposes.

• Resume Templates Simple Professional Modern Creative View all
• Resume Examples Nurse Student Internship Teacher Accountant View all
• Resume Builder
• Cover Letter Templates Simple Professional Modern Creative View all
• Cover Letter Examples Nursing Administrative Assistant Internship Graduate Teacher View all
• Cover Letter Builder

Free online cover letter generator

Create the best cover letter now.

Our online cover letter instruments allow you to generate a detailed, passionate and informative appeal within minutes. No more agonizing over creative sentences, doubting your writing style or worrying about emotional perceptions. Powerful web tools and recruiter expertise are here to help!

Use our tech tools to write truly next-level cover letters and resumes . In a digital world, it’s important to stay competitive. Old-school methods have their place and charm, but if you want to land that dream job – it makes sense to get an edge over the other candidates.

Want to test out more beautiful designs? Quickly adjust the formatting? Easily generate multiple cover letters for several employers? This is now possible with our builder in record time and no technical knowledge required.

Our cover letter template designs and samples have been carefully crafted to maximize their visual and textual impact. You want recruiters to fall in love with your professional story before they even meet you. That’s what we aim to help you with.

Proven cover letter templates

Why our cover letter builder helps you getting the ideal job.

Finally, you don’t have to build anything from scratch. That’s always the most difficult part. And now it’s the part you can just skip. Our free cover letter templates are ready to use and fill in with minimal effort. The attention-grabbing beautiful designs and organized structure have been tested and vetted. All our cover letter templates have been approved by recruitment experts.

Recruiters and hiring managers still emphasize poor grammar and typos as a dominant reason for rejecting applications. Don’t be a part of that statistic. We’ve taken care of combining all the tools you need in one place - including a spell-checker. No need to use multiple software or online tools - the perfect cover letter build unites them all!

Go beyond just files and documents. Actually control and analyze your application process in one powerful dashboard. Our job tracker helps you monitor every stage of the job hunt. It provides a bird’s eye view of your successful tactics, as well as possible improvements. Add jobs to your shortlist to pursue later. Keep tabs on your offers. Stay on top of scheduled interviews, follow up on completed ones and more.

Reviewed by the community. Trusted by professionals

How to build a cover letter.

It used to be the case that you needed creative writing skills to build an amazing cover letter. And time. Lots of time. Now, all you need is the perfect online builder - and you’re good to go!

Go to our varied collection of beautifully designed cover letter templates and pick one that suits you! We have created templates and samples that align with jobs, industries and professional image goals. All you need to do is consider which one strikes your fancy and is appropriate for your potential employer.

Add your contact information, as well as any needed (and appropriate) personal data the employer requires. Our well-designed templates make sure your info won’t get overlooked and your documents don’t get lost due to boring visuals. After all, your cover letter is your ambassador.

Save tons of time, condensing the long journey of a convincing professional appeal to several minutes and keystrokes. You can use our free guiding samples that show mock-up cover letters, written by hiring professionals based on years of experience. With all the technical and guiding support - this won’t take long!

Tailor the design, structure and formatting of your cover letter in a couple of clicks. The template and other aspects of your document can be adjusted as you see fit. And what’s more, you can experiment as long as you want - our online and offline sync features mean you won’t lose any of your changes even if you lose your internet connection.

Whether your employer uses an Applicant Tracking System or prefers email, whether they use Mac or PC - we’ve got you covered. Make use of PDF files to perfectly preserve your beautiful cover letter formatting.

Land that dream job now!

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, tips and tricks for writing a letter of interest (with examples), use professional reference templates to make hiring smoother, what is a letter of intent examples on how to write one, similar articles, 5 tips for reentering the workforce, anxious about meetings learn how to run a meeting with these 10 tips, how to write a job application email that gets a reply, how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

• Elainy Mata

Do the research, start off strong, and emphasize your value.

• EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata

Partner Center

Cover Letter Templates

/ any level of experience

Choose a Matching Cover Letter Template

Looking to create a cover letter that will help you stand out from the crowd? Try one of our 16 professional cover letter templates, each created to match our resume and CV templates. Pick a cover letter template that suits your needs and impress the hiring manager with a flawless job application!

Skill-Based

Traditional

Professional

Learn More About Cover Letters

How to Write a Cover Letter in 2024 + Examples

Cover Letter Format (w/ Examples & Free Templates)

60+ Cover Letter Examples in 2024 [For All Professions]

Free Cover Letter Sample to Copy and Use

Subject Line: Cover Letter for [Position], [Candidate Name]

[Company Address]

[Company City, State]

[Hiring Manager Email]

Introduction:

Introduce yourself, give a brief professional summary, and optionally, a top achievement. E.g. “My name is [Name] and I’m a [Role] with over X years of experience in [Activity]. Over the past years, I’ve helped X companies achieve [Goals]”

Express your interest in joining their firm. E.g. “I’m looking to join [Company] as [Role] and I’m very excited to help you with [Activity]”

Optionally, if you were referred or you just know someone at the firm, you can mention this here. E.g. “I learned about [Company] from a friend that’s currently working there as [Role], [Friend’s name]. I really like everything I’ve heard about the company and I think I would make a good fit.”

This is where you talk about your work experience and achievements at length. Mention how you excelled at your previous roles, what your most important responsibilities were, and so on.

Look at this as an opportunity to expand on whatever you wrote in your resume, and give the reader a better picture of what kind of tasks you worked on, what you accomplished, and so on. E.g “At my previous jobs as [Role], my duties were [Major 3 duties], and I specifically excelled at [Top accomplishment]. This accomplishment helped the company [Results driven].”

Want to really impress the hiring manager? You can mention what you know about the company and its culture here. E.g. “I’ve read a lot about [Company] and I really think I’d enjoy your democratic leadership style.”

Optionally, you can include a bulleted list of your top 3 accomplishments. For example:

[Example Box]

Some of my top achievements in recent years include:

Launching a successful online ads marketing campaign, driving 100+ leads within 2 months.

Overhauled a client’s advertising account, improving conversion rates and driving 15% higher revenue.

Improved the agency’s framework for ad account audits and created new standard operating procedures.

Conclusion & Call to Action:

Re-affirm your desire to join the company, as well as how you can contribute. E.g. “I’d love to become a part of [Company] as a [Role]. I believe that my skills in [Field] can help the company with [Goals].”

Thank the hiring manager for reading the cover letter and then wrap it all up with a call to action. E.g. “Thank you for considering my application. I look forward to hearing back from you and learning more about the position. Sincerely, [Name].”

Match Your Resume & Cover Letter

Want your application to stand out?

Match your cover letter with your resume & catch the recruiter’s attention!

Why Novorésumé?

Matching Cover Letters

To keep your job application consistent and professional, our Cover Letter templates perfectly match the resume templates.

Creative & Standard Templates

Whether you apply for a conservative industry like banking or a hype start-up, you can tailor our cover letter templates to fit your exact needs.

Expert Reviews

Oana Vintila

Career Counselor

Cover Letters are usually synonymous with formal and bland rambling that you write down hoping for an invite to a job interview. I just love it how Novorésumé has enhanced that and is offering you a tool to build proper arguments and structured discourse about who YOU ARE and what YOU CAN DO.

A real confidence booster, I tell you, seeing your motivation eloquently written!

Gabriela Tardea

Career Strategist, Coach & Trainer

The best thing about this platform when creating a Cover Letter as an addition to your resume is that the documents will match each other's design and font, creating eye-catching documents that recruiters/hiring managers will love.

You will be initially judged based on your papers, so why not make a first great impression?

Cover Letters Resources

What is a cover letter.

A cover letter is a one-page document that you submit alongside your resume or CV for your job application.

The main purpose of your cover letter is to:

Show your motivation for working at the company

Bring special attention to the most important parts of your work history

Explain how your work experience fits whatever the company is looking for

What your cover letter is NOT about , is rehashing whatever you already mentioned in your resume. Sure, you should mention the most important bits, but it should NOT be a literal copy-paste.

Keep in mind that recruiters will usually read your cover letter after scanning your resume and deciding if you’re qualified for the position.

Our cover letter templates match both our resume templates and our CV templates ! Make sure to check them out, too.

Why Use a Cover Letter Template?

A cover letter can complement your resume and increase your chances of getting hired.

But that's only if it's done right.

If your cover letter isn't the right length, is structured the wrong way, or doesn't match the style of your resume, it might do the opposite and hurt your application.

By using a cover letter template, you get a pre-formatted, professional, and recruiter-friendly document that’s ready to go. All YOU have to do is fill in the contents, and you’re all set.

What to Include in Your Cover Letter?

Every good cover letter has the following sections:

Header . Start your cover letter by writing down your own contact information, as well as the recruiter’s (recruiter name, company name, company address, etc…).

Greeting . Preferably, you want to address the recruiter by their last name (e.g. Dear Mr. Brown) or their full name, in case you’re not sure what their pronouns are (e.g. Dear Alex Brown). formal greeting for the recruiter.

Opening paragraph . This is the introduction to your resume. Here, you summarize your background info (“a financial analyst with X+ years of experience”), state your intent (“looking for X position at Company Y”), and summarize your top achievements to get the recruiter hooked.

Second paragraph . In the second paragraph, you explain how you’re qualified for the position by mentioning your skills, awards, certifications, etc., and why the recruiter should pick YOU.

Third paragraph . You talk about why you’re a good match for the company. Do you share common values? Is the company working on projects you’re interested in? Has this position always been your dream role?

Formal closing . Finally, you end the cover letter with a quick summary and a call to action (“I’m super excited to work with Company X. Looking forward to hearing from you!”).

How to Write a Great Cover Letter?

There’s a lot that goes into writing a great cover letter. If you want to get the full picture, you can check out our guide on how to write a cover letter .

For a quick summary, though, here are our top 4 cover letter tips :

Avoid Fluff . You want to be as specific as possible with your cover letter. Avoid vague statements like “I’m a good fit for the company because I’m a good critical thinker!”

Do Your Research. Most companies don’t like people who “spray and pray” - applying for dozens of jobs without giving them much thought. What they ARE looking for is someone who’s passionate about their field, the position, and even the company. So, research the companies you apply for as much as you can and show off your knowledge in your cover letter.

Don’t Use a One-Fits-All Cover Letter . As much as you can, try to tailor your cover letter to the job you’re applying for. Even if it’s something small, like addressing the hiring manager by their last name instead of “Dear Sir/Madam,” or mentioning something specific about the role or the company that you’re passionate about, it can help you prove that you’re not using the same generic cover letter to apply to dozens of jobs.

Back-Up Your Achievements with Data . When possible, back up your experience with data. Instead of saying, “I improved company revenue”, say “I managed to hit and exceed sales KPIs for 5 months in a row.”

How Long Should a Cover Letter Be?

Most recruiters agree that a cover letter should be brief and concise .

Optimally, that’s about half a page to one full page, and between 250 to 400 words long.

How Can I Write a Student Cover Letter?

You should write a student cover letter pretty much the same way you’d write a regular cover letter, with one key difference.

To make up for your lack of work experience, you should talk about the following:

Why do you want to work for the company and the position you’re applying for.

How your educational background has prepared you for the job.

How your skill set can help you stand out and excel at the job.

You also want to mention anything else that’s relevant to the job and that can prove your abilities, such as any internships, awards, honors, and the like.

In case you’re writing a cover letter for an internship , make sure to check out our guide.

How Can I Write a Cover Letter With No Experience?

If you’re an entry-level candidate, writing a cover letter might seem super scary. If you don’t have any work experience and professional accomplishments, what are you supposed to talk about in your cover letter?

Here’s some good news—you can focus on these topics instead:

Education highlights

Relevant skills

Independent projects

Volunteering experience

Extracurricular activities

Passion to learn and grow as a candidate

For a complete guide on how to write an entry-level cover letter , check out our guide.

How to Format a Cover Letter?

Here’s what you need to know on how to format a cover letter the right way:

Choose the right cover letter template for your industry . The better fit the cover letter, the less you’ll have to play with the layout and format.

Use colors sparingly . Don’t go overboard with creativity unless you work in an industry where that’s valued (marketing, advertising, design, and the like).

Select professional font styles and sizes.

Set the margins to 1 inch on each side to make sure there is enough white space and the document doesn’t look crowded with text.

Get Inspired with Our Cover Letter Examples

Cover letter templates faq, do i need a different cover letter for every job.

While you don’t need to write a different cover letter from scratch for every single job you apply for, it’s good to tailor your cover letter contents as much as you can to the company and position you’re applying for.

Hiring managers will always go for an applicant who’s interested in their specific position over a candidate that’s sending the same application to dozens of roles.

If you tailor your cover letter to the position, even if it’s something small like addressing the hiring manager by their name or explaining how you possess the right skills for the specific job, your chances of getting hired are going to be much better!

How to Make a Simple Cover Letter for Your Resume?

Simply pick one of our 16 effective cover letter templates above to get started.

We’d recommend matching your cover letter template to the resume template you picked.

Not only will it make your application package look more sophisticated and professional, but it will also make you more memorable for the recruiter who’ll go over your application.

Who Created These Cover Letter Templates?

Novoresume cover letter templates were created in cooperation with professional recruiters and hiring managers.

This means they’re up to date with the latest industry trends and job market requirements. With a Novoresume cover letter template, you can rest assured that your cover letter will look professional and modern at the same time.

When Should I Email My Cover Letter Instead of Using a Template?

As a rule of thumb, it’s always better to use a cover letter template instead of including it in the body of your email as plain text. By using a well-designed and effective cover letter template, you’re guaranteed to look like a more serious and professional candidate.

So, you should only email your cover letter if the job ad specifically asks you to.

Should I Use a PDF or Word Cover Letter Template?

We recommend going for a PDF cover letter template instead of Word.

All types of Operating Systems and devices can open PDF formats without ruining the formatting, design, or layout.

The same, however, cannot be said for Word templates. If, for example, you’ve used a 2021 Word cover letter template and the hiring manager opens it using an MS Word 2016 software version, there’s a chance your formatting will get messed up, or that your font will be unreadable.

To err on the side of caution, we always advise using a PDF cover letter template.

What is the Best Cover Letter Template in 2024?

There’s no such thing as the “best cover letter template.”

After all, every single recruiter has their own personal taste. Some might like a shiny and flashy cover letter template, while others might think it’s tacky. As a rule of thumb, though, we usually recommend customizing each cover letter for the company you’re sending it to.

Do I Really Need a Cover Letter in 2024?

Yes, you definitely need to submit a cover letter with your resume in 2024.

Even if the hiring manager never reads your cover letter or if the job description doesn’t specifically ask for one, a cover letter can still help strengthen your application and make you look like a more serious and proactive candidate.

As such, it’s always a good idea to include a cover letter with your resume.

How to Make a Cover Letter With Novoresume?

To make a cover letter with Novoresume, simply scroll up and pick a template that you like best. Then, register or log in to your Novoresume account. From there, you can add your cover letter contents, as well as personalize and edit them as you see fit.

The Novoresume builder is very intuitive and user-friendly, allowing you to create your cover letter lightning-fast.

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

30 Genius Cover Letter Openers Recruiters Will LOVE

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of:

Dear Sir or Madam,

I am writing to apply for the marketing manager position with the Thomas Company.

We say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your cover letter is the best way to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. So if you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll *show* you—but first, a few super quick tips!

Tips for writing an effective cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

• Avoid boring or overused openers: Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them.
• Be lively and personable: People like reading interesting, engaging stuff. The kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable.
• Communicate that you’ll bring something to the company: You’ll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, “This person can do something for us ,” rather than, “This job would really help them .”
• Stick to the point: Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job.
• Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever.

30 strong cover letter openers

We’ve come up with 30 examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting them because, well, your cover letter should be unique to your stories, background, and interests, but you can most definitely use them to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker . )

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

• If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.
• I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].
• After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.
• The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.
• As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.
• “I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.”
• When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

• I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.
• It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.
• When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.
• When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.
• If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.
• [Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.
• I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.
• Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.
• A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other people—presumably, a lot of other similarly qualified people. So a great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

• My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.
• Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.
• Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.
• After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.
• While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.
• If you’re looking for someone who can follow orders to the T and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.
• I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.
• You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.
• Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learning everything you can about the company and the hiring manager to gauge whether or not they appreciate some comedic relief or a bit of snark. If they do, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

• Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.
• Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.
• I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.
• I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.
• If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Jenny Foss , Erica Breuer , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

ATS Resume Templates

Download an ATS-friendly resume template for free. These templates can be edited in Microsoft Word and can be accurately scanned by an applicant tracking system.

If you’ve made it to this page, then you probably already know more about applicant tracking systems (ATS) than the average job seeker. That gives you an advantage! Why?

Many companies use ATS to manage resumes and applications. In fact, Jobscan research shows that over 97% of Fortune 500 companies use an ATS.

If an ATS can’t read or understand the information on your resume, then your application might not be seen when a recruiter searches for candidates with specific skills or experience – even if you have those skills or the experience!

Your resume needs to be ATS-friendly in order to give you the best chance of getting a job interview. That means that you need an ATS resume template.

We’ve designed 15 ATS resume templates that can be downloaded as Microsoft Word files and easily edited. Download one for free or use our free resume builder to get a customized ATS-friendly resume in minutes.

Free ATS Resume Templates

Executive and Management ATS-Friendly Resume Templates

As a leader, you want your experience and accomplishments to shine. These resume templates give you opportunities to show the measurable results you’ve achieved, as well as your hard and soft skills .

Using correct formatting is critical here. The ATS needs to be able to parse all of that vital information and categorize it correctly. You also need your resume to be searchable by an ATS so that when a recruiter filters candidates by skills, your application stays on the list.

Entry-Level ATS-Friendly Resume Templates

You might not think you have a lot to show on your resume, but you do! These templates provide sections where you can highlight your education, internships, volunteer experience , personal accomplishments, and more.

An ATS-friendly resume will help you get found by recruiters and hiring managers. This is important because an entry-level position could have hundreds of applicants! Use these templates to make sure the ATS picks up your skills and experience.

Make your resume faster with our free resume builder

Write your resume the free and easy way with the only resume builder designed specifically with ATS-compliant resume templates.

Jobscan users have been hired by:

ATS Resume Templates - What You Need to Know

How to make the perfect ats resume.

Remember, an ATS is just a computer filing system. It needs to be able to scan and understand the text on your resume in order to correctly parse the information and sort it properly.

An ATS will never auto-reject a resume, but an ATS optimized resume does make it easier for a recruiter to find you among the sea of applicants.

Even more importantly, an ATS-friendly resume naturally follows expert-recommended resume writing standards as well. That means that when the recruiter personally views your resume, it will include the relevant information they’re looking for and will be formatted in a way that makes it easier to read

Follow these tips for making the perfect ATS resume :

1. Tailor your resume to the job you are applying for

Focus on quality over quantity. Each job you apply for is unique, even if they all have the same title. Every company has different needs for that role. The job description will make it clear which hard skills, soft skills, experience, and education the company is looking for. So tailor your resume to show them that you are the perfect candidate.

Tailoring each and every resume can be time consuming, but it’s worth the effort!

You can speed up this process by using a tool like Jobscan’s resume scanner . Powered by AI-technology , this tool analyzes your resume against the job description and provides you with a resume score that tells you how closely your resume matches the job description. It also tells you exactly what you need to do to increase your score.

2. Match your resume keywords to skills found in the job description

Recruiters might use an ATS’ search function to find applicants with specific skills. How do you know what skills they will search for? By examining the job listing. Use a resume scanner to automatically pick out the hard and soft skills the recruiter might search for, and then include those on your resume.

Even if the recruiter doesn’t search applications for those skills, they’ll definitely be looking for mentions of them on each resume they review.

3. Use long-form and acronym versions of keywords

Some ATS will only return resumes with the exact keywords the recruiters would search for. For example, if you included “Search Engine Optimization” in your resume but the recruiter searched for “SEO,” your profile may not appear in the results. Try to include both the acronym and the unabbreviated form of the term.

Use a tool like Jobscan’s resume fixer to make sure your resume doesn’t contain mistakes that will eliminate you from consideration.

4. Use Chronological or Hybrid resume format to write your resume .

Recruiters do not like the functional resume format . Unless you’re making a career change, a functional resume is going to work against you. (And even then, we recommend you steer clear of the format for a career change resume .)

The best format for the ATS is traditional reverse chronological. You can also use chronological and hybrid resume formats as these are familiar to most recruiters.

5. Use an easy-to-read, traditional font

For readability, use a traditional serif or sans serif font. Untraditional or “fancy” fonts can cause parsing errors, which means the full text of your resume won’t be searchable.

6. Use standard resume section headings

Section headers like “Where I’ve Been” in place of “Work Experience” will confuse applicant tracking systems, causing them to organize information incorrectly.

7. Save your file as a .docx if possible

A docx file is most compatible with ATS.

What is the best resume format for ATS?

There are three standard resume formats to choose from in your job search. They shape your first impression and determine the way recruiters and hiring managers view your fit as an applicant.

Your resume formatting can also determine how well your resume is parsed within an applicant tracking system (ATS) and how likely you are to be noticed as a result.

Regardless of the format you use, the most important thing is to use standard section headings like Experience, Skills, and Education. That will make it easier for the ATS to categorize the text.

How to tailor your ATS-friendly resume to a job

Tailoring your resume proves to recruiters that you’re an experienced professional. Most importantly, it shows them that you’re the perfect fit for this role.

Follow these three steps for tailoring your resume to a job description:

1. Examine the specific job description of the position

Go line by line through the job description and ask yourself these questions:

• “Does my resume experience section clearly state that I can do what’s required of this role?”
• “Am I using the same language found in the job description or job posting?”

You might find several different or missing skills and keywords in your generic resume.

2. Match skills and keywords from the job description

Mirroring the language, keywords, and buzzwords found within the job description is the easiest way to demonstrate you’re a better match than the competition.

The best way to show you’re the best fit for the position is to take words from the job posting and strategically put them in your job descriptions and other resume sections. A resume scanner will automatically pull out these keywords in seconds and speed up this process.

3. Write your job title clearly

Recruiters might search for people who have done the job they’re hiring, so list your job titles clearly and match the titles to the one in the job posting when possible. If you haven’t held the job before, list it under your name at the top or as part of your summary section.

What is Applicant Tracking Software (ATS)?

An applicant tracking system (ATS) is software used to assist with human resources, recruitment, and hiring. While each system offers a different package of features, applicant tracking systems are primarily used to help hiring companies organize and navigate large numbers of applicants.

For example, an ATS stores job candidate information like resumes, cover letters, references, and other recruitment and hiring data that HR teams can easily access and organize. It will also track job candidates and their application status throughout the hiring pipeline.

Ultimately, an ATS automates time-consuming administrative tasks such as manually screening applicants, reading resumes, scheduling interviews, and sending notifications and emails to job candidates and employees.

Can you add graphics to your resume?

When it comes to creating an ATS-friendly resume , the rule is: The simpler, the better. ATS are improving at scanning different formatting features, but not all of them are good at this.

Adding graphics and images could cause ATS parsing errors , which means the text on your resume won’t be fully searchable or accurately categorized by an ATS. We recommend that job seekers err on the side of caution. Avoid graphics, images, and photos.

Are Google Docs or Microsoft resume templates ATS-friendly?

They can be. We talked about some formatting features to avoid on your resume – fancy graphics and non-traditional fonts. Those features can trip up an ATS, even if they’re on a Word document or Google Docs file.

However, as long as you follow the guidelines on this page, or use one of these ATS resume templates, you’ll be fine.

How to get your cover letter past the ATS?

To increase your cover letter’s chances of passing an ATS, focus on using a clean format without complex formatting, incorporate relevant keywords and phrases from the job description, and ensure that your content is easy for the ATS to parse.

Consider using a tool like Jobscan’s cover letter generator to help you create an ATS-friendly cover letter. If you already have a cover letter, run it through our cover letter checker tool to get personalized feedback on how to improve your cover letter and make it more compelling to employers.

More Resume Resources

Google Docs Resume Templates

Professional Resume Templates

Resume Builder

Resume Writing Guide

Score your resume and start optimizing it to get more job interviews