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Design thinking in education: a case study following one school district's approach to innovation for the 21st century.
Loraine Rossi de Campos , University of San Francisco Follow
Document type.
Dissertation
Doctor of Education (Ed.D.)
School of Education
Leadership Studies
Organization & Leadership EdD
Christopher N Thomas
Patricia Mitchell
The latest reform movement in education, known as 21st-Century Learning, is in
response to the transition from a primarily industrial-based economy to a knowledge- based one. 21st-Century Learning demands that educational organizations become more receptive to societal changes and provide educational services that can make the contributions needed to sustain our economic position in the world.
The purpose of this dissertation study was to understand how design thinking supports the implementation of 21st-Century Learning within a school district. Moreover, this project was designed to capture and understand how the strategic integration of design thinking, in the form of a District Design Team (DDT), promoted innovation within an elementary school district.
An opportunistic, single-case study, this dissertation was focused on the particular phenomenon of innovation within a specific elementary school district (Merriam, 2009). A Conceptual Framework was used to interpret and discuss the findings. Known as artifact analysis, this dynamic model captured the process and the context of the DDT while bringing into focus the attributes of the Design Team's role as a sophisticated artifact within the district (Halverson 2003, 2006; Halverson et. al., 2004).
Findings from this study indicated that the use of the DDT supported the communication of a definition for 21st-Century Learning throughout the district. Affordances like the use of an Implementation Plan, generated from the newly adopted Strategic Plan and a shared vision among district and site level leadership, aided the DDT in their work. Members of the DDT reported that design thinking played an important role in the mindset of the team and approach of the leadership. Further, all members of
the DDT identified benefits around the use of design thinking either as a problem-solving approach used to create opportunities to explore innovations in education or as a classroom application through design learning. The DDT also identified constraints and frustrations with the DDT process and the application of design thinking. This unique opportunity in public education yielded both practical and theoretical insight into the systemic change process of this small suburban school district.
Rossi de Campos, L. (2015). Design Thinking in Education: A Case Study Following One School District's Approach to Innovation for the 21st Century. Retrieved from https://repository.usfca.edu/diss/116
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Design thinking in practice: research methodology.
January 10, 2021 2021-01-10
Over the last decade, we have seen design thinking gain popularity across industries. Nielsen Norman Group conducted a long-term research project to understand design thinking in practice. The research project included 3 studies involving more than 1000 participants and took place from 2018 to 2020:
The primary goals of the project were to investigate the following:
This description of what we did may be useful in helping you interpret our results and apply them to your own design-thinking practice.
The findings from this research are shared in the following articles and videos:
Study 1: intercepts and interviews , study 2: digital survey, study 3: case study .
In the first study we investigated how UX and design professionals define design thinking.
This study consisted of 71 in-person intercepts in Washington DC, San Francisco, Boston, and North Carolina and 16 remote interviews over the phone and via video conferencing. These 87 participants were UX professionals from a diverse range of countries with varying roles and experience.
Intercepts consisted of two questions:
Interviews consisted of 10 questions, excluding demographic-related questions:
Our second study consisted of a qualitative digital survey that ran for two months and had 1067 professional respondents primarily from UX-related fields. The survey had 14 questions, excluding demographic-related questions. An alternative set of 4 questions was shown to those with little to no experience using design thinking.
The 1067 survey participants had diverse backgrounds: they held varying roles across industries and were located across the globe. 94 responses were invalid, so we excluded them from our analysis.
The majority of participants (33%) were UX designers, followed by UX researchers (13%) and UX consultants (12%).
Of participants who responded “Other”, the most common response provided was an executive role (n=20). This included roles such as CEO, VP, director, founder, and “head of.” Other mentioned roles included service designer (n=17), manager (n=14), business designer or business analyst (n=11), and educator (including teacher, instructor, and curriculum designer) (n=11).
Geographically, we had respondents from 67 different countries. The majority of survey participants work in the United States (34%), followed by India (8%), United Kingdom (7%), and Canada (5%).
Our survey participants also represented diverse industries, with the majority in software (22%) and finance or insurance (14%).
Of participants who responded Other , the most common response provided was agency or consulting (n=26), followed by telecommunications (n=17), marketing (n=8), and tourism (n=7).
Our third and final study consisted of an in-person case study at a large, public ecommerce company. The case study involved 9 interviews with company employees, 6 observation sessions of design-thinking (or related) workshops, and an internal resource and literature audit.
The interviews were 1-hour long and semistructured. Of the 8 participants, 3 were on the same team but had different roles: 1 UX designer, 1 product manager, and 1 engineer. The other 5 interviewees (3 design leaders and 2 UX designers) worked in different groups across the organization. Each participant completed the same digital survey from the second study prior to interviewing.
In addition to interviews, we conducted 6 observation sessions: 3 design-thinking workshops, 2 meetings, and 1 lunch-and-learn. After the workshops, all participants were invited to fill out a survey about the workshop. The survey had 5 questions:
Lastly, we conducted a resource and literature audit of the company’s internal resources related to design thinking available to employees.
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Design thinking is an innovative problem-solving process rooted in a set of skills.The approach has been around for decades, but it only started gaining traction outside of the design community after the 2008 Harvard Business Review article [subscription required] titled “Design Thinking” by Tim Brown, CEO and president of design company IDEO.
Since then, the design thinking process has been applied to developing new products and services, and to a whole range of problems, from creating a business model for selling solar panels in Africa to the operation of Airbnb .
At a high level, the steps involved in the design thinking process are simple: first, fully understand the problem; second, explore a wide range of possible solutions; third, iterate extensively through prototyping and testing; and finally, implement through the customary deployment mechanisms.
The skills associated with these steps help people apply creativity to effectively solve real-world problems better than they otherwise would. They can be readily learned, but take effort. For instance, when trying to understand a problem, setting aside your own preconceptions is vital, but it’s hard.
Creative brainstorming is necessary for developing possible solutions, but many people don’t do it particularly well. And throughout the process it is critical to engage in modeling, analysis, prototyping, and testing, and to really learn from these many iterations.
Once you master the skills central to the design thinking approach, they can be applied to solve problems in daily life and any industry.
Here’s what you need to know to get started.
The first step in design thinking is to understand the problem you are trying to solve before searching for solutions. Sometimes, the problem you need to address is not the one you originally set out to tackle.
“Most people don’t make much of an effort to explore the problem space before exploring the solution space,” said MIT Sloan professor Steve Eppinger. The mistake they make is to try and empathize, connecting the stated problem only to their own experiences. This falsely leads to the belief that you completely understand the situation. But the actual problem is always broader, more nuanced, or different than people originally assume.
Take the example of a meal delivery service in Holstebro, Denmark. When a team first began looking at the problem of poor nutrition and malnourishment among the elderly in the city, many of whom received meals from the service, it thought that simply updating the menu options would be a sufficient solution. But after closer observation, the team realized the scope of the problem was much larger , and that they would need to redesign the entire experience, not only for those receiving the meals, but for those preparing the meals as well. While the company changed almost everything about itself, including rebranding as The Good Kitchen, the most important change the company made when rethinking its business model was shifting how employees viewed themselves and their work. That, in turn, helped them create better meals (which were also drastically changed), yielding happier, better nourished customers.
Imagine you are designing a new walker for rehabilitation patients and the elderly, but you have never used one. Could you fully understand what customers need? Certainly not, if you haven’t extensively observed and spoken with real customers. There is a reason that design thinking is often referred to as human-centered design.
“You have to immerse yourself in the problem,” Eppinger said.
How do you start to understand how to build a better walker? When a team from MIT’s Integrated Design and Management program together with the design firm Altitude took on that task, they met with walker users to interview them, observe them, and understand their experiences.
“We center the design process on human beings by understanding their needs at the beginning, and then include them throughout the development and testing process,” Eppinger said.
Central to the design thinking process is prototyping and testing (more on that later) which allows designers to try, to fail, and to learn what works. Testing also involves customers, and that continued involvement provides essential user feedback on potential designs and use cases. If the MIT-Altitude team studying walkers had ended user involvement after its initial interviews, it would likely have ended up with a walker that didn’t work very well for customers.
It is also important to interview and understand other stakeholders, like people selling the product, or those who are supporting the users throughout the product life cycle.
The second phase of design thinking is developing solutions to the problem (which you now fully understand). This begins with what most people know as brainstorming.
Hold nothing back during brainstorming sessions — except criticism. Infeasible ideas can generate useful solutions, but you’d never get there if you shoot down every impractical idea from the start.
“One of the key principles of brainstorming is to suspend judgment,” Eppinger said. “When we're exploring the solution space, we first broaden the search and generate lots of possibilities, including the wild and crazy ideas. Of course, the only way we're going to build on the wild and crazy ideas is if we consider them in the first place.”
That doesn’t mean you never judge the ideas, Eppinger said. That part comes later, in downselection. “But if we want 100 ideas to choose from, we can’t be very critical.”
In the case of The Good Kitchen, the kitchen employees were given new uniforms. Why? Uniforms don’t directly affect the competence of the cooks or the taste of the food.
But during interviews conducted with kitchen employees, designers realized that morale was low, in part because employees were bored preparing the same dishes over and over again, in part because they felt that others had a poor perception of them. The new, chef-style uniforms gave the cooks a greater sense of pride. It was only part of the solution, but if the idea had been rejected outright, or perhaps not even suggested, the company would have missed an important aspect of the solution.
You’ve defined the problem. You’ve spoken to customers. You’ve brainstormed, come up with all sorts of ideas, and worked with your team to boil those ideas down to the ones you think may actually solve the problem you’ve defined.
“We don’t develop a good solution just by thinking about a list of ideas, bullet points and rough sketches,” Eppinger said. “We explore potential solutions through modeling and prototyping. We design, we build, we test, and repeat — this design iteration process is absolutely critical to effective design thinking.”
Repeating this loop of prototyping, testing, and gathering user feedback is crucial for making sure the design is right — that is, it works for customers, you can build it, and you can support it.
“After several iterations, we might get something that works, we validate it with real customers, and we often find that what we thought was a great solution is actually only just OK. But then we can make it a lot better through even just a few more iterations,” Eppinger said.
The goal of all the steps that come before this is to have the best possible solution before you move into implementing the design. Your team will spend most of its time, its money, and its energy on this stage.
“Implementation involves detailed design, training, tooling, and ramping up. It is a huge amount of effort, so get it right before you expend that effort,” said Eppinger.
Design thinking isn’t just for “things.” If you are only applying the approach to physical products, you aren’t getting the most out of it. Design thinking can be applied to any problem that needs a creative solution. When Eppinger ran into a primary school educator who told him design thinking was big in his school, Eppinger thought he meant that they were teaching students the tenets of design thinking.
“It turns out they meant they were using design thinking in running their operations and improving the school programs. It’s being applied everywhere these days,” Eppinger said.
In another example from the education field, Peruvian entrepreneur Carlos Rodriguez-Pastor hired design consulting firm IDEO to redesign every aspect of the learning experience in a network of schools in Peru. The ultimate goal? To elevate Peru’s middle class.
As you’d expect, many large corporations have also adopted design thinking. IBM has adopted it at a company-wide level, training many of its nearly 400,000 employees in design thinking principles .
The impact of all the buzz around design thinking today is that people are realizing that “anybody who has a challenge that needs creative problem solving could benefit from this approach,” Eppinger said. That means that managers can use it, not only to design a new product or service, “but anytime they’ve got a challenge, a problem to solve.”
Applying design thinking techniques to business problems can help executives across industries rethink their product offerings, grow their markets, offer greater value to customers, or innovate and stay relevant. “I don’t know industries that can’t use design thinking,” said Eppinger.
Read “ The Designful Company ” by Marty Neumeier, a book that focuses on how businesses can benefit from design thinking, and “ Product Design and Development ,” co-authored by Eppinger, to better understand the detailed methods.
Register for an MIT Sloan Executive Education course:
Systematic Innovation of Products, Processes, and Services , a five-day course taught by Eppinger and other MIT professors.
Steve Eppinger is a professor of management science and innovation at MIT Sloan. He holds the General Motors Leaders for Global Operations Chair and has a PhD from MIT in engineering. He is the faculty co-director of MIT's System Design and Management program and Integrated Design and Management program, both master’s degrees joint between the MIT Sloan and Engineering schools. His research focuses on product development and technical project management, and has been applied to improving complex engineering processes in many industries.
Read next: 10 agile ideas worth sharing
In the Ideation stage, design thinkers spark off ideas — in the form of questions and solutions — through creative and curious activities such as Brainstorms and Worst Possible Idea . In this article, we’ll introduce you to some of the best Ideation methods and guidelines that help facilitate successful Ideation sessions and encourage active participation from members.
When facilitated in a successful way, Ideation is an exciting process. The goal is to generate a large number of ideas — ideas that potentially inspire newer, better ideas — that the team can then cut down into the best, most practical and innovative ones.
“Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.” – d.school, An Introduction to Design Thinking PROCESS GUIDE
The main aim of the Ideation stage is to use creativity and innovation in order to develop solutions. By expanding the solution space, the design team will be able to look beyond the usual methods of solving problems in order to find better, more elegant, and satisfying solutions to problems that affect a user's experience of a product.
In the Design Thinking process, the Ideation stage often follows the first two stages, which are the Empathise stage and Define stage. There is a significant overlap between the Define and Ideation stages of a typical Design Thinking process. Interpreting information and defining the problem (s) and ideation both drive the generation of problem solutions. This overlap is represented in the types of methods design teams employ during these two stages. For example, Bodystorm and “How Might We” questions are often used in both of these stages.
Ask the right questions and innovate.
Step beyond the obvious solutions and therefore increase the innovation potential of your solution.
Bring together perspectives and strengths of team members.
Uncover unexpected areas of innovation.
Create volume and variety in your innovation options.
Get obvious solutions out of your heads, and drive your team beyond them.
There are hundreds of ideation methods. Some methods are merely renamed or slightly adapted versions of more foundational techniques. Here you’ll get brief overview of some of the best methods:
Challenge Assumptions
Sketch or Sketchstorm
Provocation
Gamestorming
Co-Creation Workshops
Creative Pause
Although many of us may have previously participated in a Brainstorm session, it is not always easy to facilitate a truly fruitful ideation session, which may be the reason why many of us have had negative experiences in the past. However, Ideation sessions can indeed be fun and exciting, but they demand a lot of preparation and team member concentration in order to be fruitful. To sit the team down with a blank piece of paper and ask them to come up with ideas will likely result in failure. Likewise, to have everyone shout out their own ideas is likely to result in failure.
People need guidance, inspiration and activities, in a physical and cognitive manner, in order to get the process started. Ideation is a creative and concentrated process; those involved should be provided with an environment that facilitates free, open, and the non-judgemental sharing of ideas.
In Ideation sessions, it’s important to create the right type of environment to help create a creative work culture with a curious, courageous, and concentrated atmosphere. Instead of using a boardroom with the CEO sitting at the head of the table, Design Thinking and Ideation sessions require a space in which everyone is equal. The Ideation room must have sufficient space for people to feel comfortable, but the atmosphere shouldn't be sterile, and team members shouldn't have to shout in order to be heard. You should also designate someone to take down contributors' ideas and draw/write them on the whiteboard/wall/poster. If the process begins to slow down and people seem to be running into a dead-end, the facilitator should impose constraints, such as: "what if there was no top-level navigation bar?" or "How-might-we go about the task if we were 8 years old?" Alternatively, you might want to set targets, such as filling a brainstorming sheet within ten minutes. To start understanding what it takes to facilitate a successful Ideation session, we’ll take a closer look at the best Brainstorming rules.
At its most basic level, a Brainstorm session involves sprouting related points from a central idea. Brainstorming is one of the primary methods employed during the Ideation stage of a typical Design Thinking process. Brainstorming is a great way to generate many ideas by leveraging the collective thinking of the group, engaging with each other, listening, and building on other ideas. This method involves focusing on one problem or challenge at a time, while team members build on each other’s responses and ideas with the aim of generating as many potential solutions as possible. These can then be refined and narrowed down to the best solution(s). Participants must then select the best, the most practical, or the most innovative ideas from the options they’ve come up with.
We’ve summarised the best practices and brainstorming rules from the Institute of Design at Stanford (d.school) and the successful design company , IDEO who celebrates Design Thinking.
Set a time limit
Start with a problem statement, point of view , possible questions, a plan, or a goal and stay focused on the topic: Identify the core subject or the main aim of the exercise. For example, what are you trying to achieve? Are you trying to improve a certain feature? Are you focusing on ways to improve the overall experience? Condense the main issue into a problem statement and condense it into a short “How Might We” sentence. You may even be able to synthesise this into single word. Your ideas should always branch off from this central headline.
Stay on Topic : It is easy to veer off and take lots of different directions during brainstorming sessions, especially when you are trying to be open-minded and unconstrained in your efforts to come up with ideas. It is important that members stay on topic. Focus is essential; otherwise, the process can become confusing, or ideas can become muddled and cross between solutions for other problems. Every effort should be made by the facilitator to keep members on the central theme and goal. You might even want to designate a particular brainstormer to maintain the thread and prevent team members veering off course.
Defer judgement or criticism, including non-verbal: The brainstorming environment is not the time to argue or for questioning other members’ ideas; each member has a responsibility to foster relations that advance the session. For this reason, judgement comes later so rather than blocking an idea, you and your other team members are encouraged to come up with your own ideas that sprout off from those provided by the other members of your team.
Encourage weird, wacky and wild ideas: Once again, as brainstorming is a creative activity, each member should try to encourage other members and create an environment in which they feel comfortable verbalising their ideas. Free thinking may produce some ideas that are wide off the mark, but brainstorming is about drawing up as many ideas as possible which are then whittled down until the best possible option remains.
Aim for quantity: Brainstorming is effectively a creative exercise, in which design thinkers are encouraged to let their imaginations run wild. The emphasis is on quantity, rather than quality at this stage.
Build on each others' ideas: One idea typically leads on from another; by considering the thoughts, opinions, and ideas of other team members during the brainstorming session, new insights and perspectives can be achieved, which then inform one's own ideas. Thus, the team will continue to build ideas which hopefully become progressively more refined and targeted towards the central issue.
Be visual: The physical act of writing something down or drawing an image in order to bring an idea to life can help people think up new ideas or view the same ideas in a different way. The brainstorming session is more likely to evolve if team members visualize and bring ideas to life rather than rely on discussion alone.
One conversation at a time: Design thinkers (or brainstormers) should focus on one point or conversation at a time so as not to muddy their thinking and lose sight of the thread or current objective.
Once the Ideation session is complete, the ideas must be collected, categorized, refined, and narrowed down, so the team is able to select the best solutions, ideas, and strategies from a shortlist. These methods can help you select the best idea at the end of an Ideation session:
Post-it Voting or Dot Voting.
Bingo selection.
Idea Affinity Maps
Now Wow How Matrix
Six Thinking Hats
Lean Startup Machine Idea Validation Board
Idea Selection Criteria
In the following section, we’ll provide you with a brief introduction to some of the best methods.
In post-it voting, all members are given a number of votes (three to four should do) in order to choose their favorite ideas. Ideas that are generated in the Ideation sessions are written down on individual post-its, and members can vote by using stickers or a marker to make a dot on the post-it note corresponding to the ideas they like. This process allows every member to have an equal say in choosing from the shortlisted ideas.
The four categories method involves dividing ideas according to their relative abstractness, ranging from the most rational choice to the 'long shot' choice. The four categories are the rational choice, the most likely to delight, the darling, and the long shot. Members then decide upon one or two ideas for each of these categories. This method ensures that the team covers all grounds, from the most practical to those ideas with the most potential to deliver innovative solutions.
Similarly, the Bingo selection method inspires members to divide ideas. However, in this method, contributors are encouraged to split ideas according to a variety of form factors, such as their potential application in a physical prototype, a digital prototype, and an experience prototype.
Ideation is often the most exciting stage in a Design Thinking project because almost unrestrained free thinking can occur within the given field. In the Ideation stage, the aim is to generate a large number of ideas — ideas that potentially inspire newer, better ideas — which the team can then filter and narrow down into the best, most practical, or most innovative ones. There are many great methods that can help the design team during the Ideation sessions.
Course: “Design Thinking - The Ultimate Guide” .
IDEO U: Brainstorming .
d.school: “How might we” questions .
d.school, An Introduction to Design Thinking PROCESS GUIDE .
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Topics in this article, what you should read next, what is design thinking and why is it so popular.
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Participants are expected to fully complete all coursework in a thoughtful and timely manner. This will mean meeting each week’s course module deadlines and fully answering questions posed therein. This helps ensure participants proceed through the course at a similar pace and can take full advantage of social learning opportunities. In addition to module and assignment completion, we expect you to offer feedback on others’ reflections and contribute to conversations on the platform. Participants who fail to complete the course requirements will not receive a certificate and will not be eligible to retake the course.
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Description: Design Thinking and Innovation is a 7-week, 40-hour online certificate program from Harvard Business School. Design Thinking and Innovation will teach you how to leverage fundamental design thinking principles and innovative problem-solving tools to address business challenges and build products, strategies, teams, and environments for optimal use and performance.
The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.
Beginning in Module 2 of Design Thinking and Innovation, you will apply the tools you learn in the course to an innovation problem that is important or interesting to you, or you can use a provided scenario. In subsequent modules, you will use your earlier responses to build on your innovation project and make each phase of design thinking relevant to your own work.
No, each individual submits their own work in Design Thinking and Innovation, and all project work can be submitted without sharing it with others in the course. You are encouraged to share with others and ask for feedback, but collaboration isn’t necessary to advance through the course.
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Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula.
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Creativity and design thinking program.
Stanford School of Engineering
Program Enrollment: $3,495
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Let’s make creativity and innovation part of your standard operating procedures. With our design thinking courses, you can bring new ideas and fresh perspectives to your team, your department, or your entire company. We’ll show you how design thinking can (and will) unlock your creativity so that you can repeatedly come up with innovative ideas and solutions to problems (big and small) that you face in your life and your work. Through online content, hands-on assignments, ongoing coaching, and proven frameworks, you'll learn how to practice and champion design thinking in any role you're in.
Jeremy Utley and Justin Ferrell will introduce you to design thinking, as they teach it every day here at the Stanford d.School. Get started in your design thinking journey and prepare for further, more hands-on courses.
Inspiration isn’t something you wait for. It’s something you work for. Gain the critical tools you need to seek the inspiration that will turn unknowns into radically new products and services.
Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guide you from synthesis to prototyping and testing.
Follow along with hands-on exercises that lead you from ideation to prototyping and presentation. You'll learn how to lead innovation and brainstorming sessions in your company.
Participate in monthly “Activation Hours” where you’ll join our program instructors live, as they walk you through new, supplemental creativity and design thinking content. In the discussion sessions, you will meet and collaborate with your fellow learners.
Dr. Kathryn Segovia of the Stanford d.school will guide you through a series of coaching lessons between each course that will help you build your daily creative practice and form a lifelong routine that fosters innovation.
Throughout the program, David Kelley invites you into his personal design studio for a series of chats on different aspects of creativity and design thinking, from the origins of design thinking to strengthening your creative muscles and building creative confidence.
Individual enrollments.
$3,495 1 year of access
View and complete course materials, video lectures, assignments, and exams, at your own pace. You also get 1 year of email access to your Stanford teaching assistant.
Special Pricing
Enroll as a group and learn together. By participating together, your group will develop a shared knowledge, language, and mindset to tackle challenges ahead. We can advise you on the best options to meet your organization’s training and development goals.
You’ll earn a Stanford Certificate of Achievement in Creativity and Design Thinking when you successfully complete this program.
Your blockchain-verified digital certificate will allow you to showcase your achievements on LinkedIn and other platforms, validate credentials with employers, and highlight your expertise.
Ready to transform your company and build a culture of innovative problem-solving? Bring design thinking to your team and colleagues today.
"I want to get students active and engaged and co-create their learning experience with their teachers."
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Donald W. Whittier Professor Mechanical Engineering
David Kelley's work is dedicated to helping people gain confidence in their creative abilities. He employs a project based methodology called Design Thinking within both the Product Design Program and the Hasso Plattner Institute of Design. Design Thinking is based on building empathy for user needs, developing solutions with iterative prototyping, and inspiring ideas for the future through storytelling. The Product Design program emphasizes the blending of engineering innovation, human values, and manufacturing concerns into a single curriculum. Kelley teaches engineering design methodology, the techniques of quick prototyping to prove feasibility, and design through understanding of user needs.
Strategic Partnerships
Hasso Plattner Institute of Design at Stanford
Justin Ferrell joined the d.school in 2012 to redesign and direct its fellowship program. A career journalist specializing in organizational behavior and design, Justin worked for seven years at The Washington Post, most recently as the director of digital, mobile & new product design. He brought mobile designers and programmers into the newsroom, and enabled collaborative teams of reporters, editors and developers to create groundbreaking work. Also a prolific visual storyteller, Justin designed several award-winning projects — including the investigative series “Angler: The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting. He has spoken on creative culture and human-centered design in many venues, from the SXSW Interactive festival in Austin, to the Norwegian Research Council in Oslo, to the U.S. Embassy in Dublin, to Education City in Doha, Qatar. Justin teaches Stanford graduate courses in design thinking, creativity and organization design. He also teaches executive education at the Stanford Graduate School of Business, and his consulting clients have included Hewlett-Packard, IDEO and Citi Ventures. He has led many innovation workshops, including sessions for Alestra, Facebook, Google, Knight Foundation, Nokia, SAP, the U.S. Department of State, The United Nations and the World Economic Forum.
Adjunct Professor, Director of Executive Education
When it comes to startups, corporations and executive leadership, Perry’s seen just about everything. He's a seasoned entrepreneur, product designer, chief executive and co-founding member of the d.school faculty with over 20 years of experience. He also loves math, motorcycles and making things. Perry brought two out of three of those interests to bear when he created a new category of sportswear by way of a high-performance shoe — a snowshoe — for his product design master’s thesis. He went on to found the Atlas Snowshoe Company, which remains the leader in snowshoe design and technology. Perry sold Atlas and became the head of Sales and Marketing for the clothing brand, Patagonia in 2000. He then went on to be named the CEO of the iconic bag company, Timbuk2 in 2007. Both opportunities gave him extensive experience in brand turn-around, design and innovation. Despite his years running startups and corporations, Perry’s true calling is teaching. He leverages the breadth and depth of his experience as he pushes his students to bring rigor and precision to their fast-paced design work. His students often tell him that, while they were intimidated by him during the course, they're grateful for the pressure he placed on them to exceed their own expectations. Perry is a founding teaching team member for the d.school’s startup gauntlet class, Launchpad, the innovation leadership course, d.leadership and the week-long executive education intensive, Bootcamp. He is also on the teaching teams for the personal development course, Designer in Society and the organizational change course, d.org. In every class, Perry guides his students to look back in order to discover what to do next and works from the unshakeable belief that it’s always possible to see a problem differently.
Perry is an Adjunct Professor and Director of Executive Education at the d.school. He holds a B.A. in Physics from Wesleyan University (1988) and a Master’s degree in Product Design from Stanford University (1991).
Lecturer, Hasso Plattner Institute of Design
Kathryn Segovia brings her expertise in process, methods and tools to the Stanford d.school teaching team. She also brings a wealth of industry experience, having worked on fast-paced internal, external, strategic and retail design challenges. Kathryn brings a keen awareness and understanding of the unique challenges faced by internal design teams as well as those faced by intact teams working to apply design thinking. Kathryn enjoys helping people whittle down the layers of their work lives to reveal who they really are while supporting them through moments of doubt and fear as they embark on their life-long process of leadership development. Witnessing that moment in her students when they see their work and life challenges differently, through a new lens with refreshed energy, is one of her true joys.
Kathryn is a lecturer and Head of Learning Experience Design at the d.school in addition to her work as an independent consultant. Her past clients include Steelcase and VF Corporation. She holds a Ph.D. (2012), Master’s degree (2010) and B.A. (2007) in Communication as well as a Master’s degree in Psychology (2007) — all from Stanford University.
Adjunct Professor
Jeremy never expected to be a designer. On his 10th birthday, his father asked him what he wanted to be when he grew up. Jeremy replied,”I want to be one of the people who carry boxes with handles.” A little over a decade later, Jeremy became a briefcase-carrying management consultant focusing on economic development. Then, in 2008, d.school derailed him completely. His time as a student and a fellow at the d.school showed him that “how” he worked was more important than “what” he did. Today, Jeremy is dedicated to helping others along the same path to becoming a designer. He helps people change their deeply-engrained behaviors and discover, as he did, that it is possible for them to make a difference. He does this through teaching as well as through growing alongside his students to become better in his own life and work every day.
Jeremy is the Director of Executive Education at the d.school. He is a graduate of The University of Texas at Austin’s Red McComb’s School of Business (2005) and the Stanford University Graduate School of Business (2009).
The Challenge: prototype experiments that reframe a car company’s place in the rapidly changing world of mobility.
Cars have changed how we shop, travel, and work; they’ve reshaped our homes, towns, and the world’s infrastructure.
Why the Financial Services Sector Should Embrace Design Thinking. Financial institutions need to evolve rapidly or risk disruption at the hands of nimble Fintech start-up companies.
Design thinking helped The Guardian newspaper and publishing group change their funding model, boost revenue and adapt their culture and engage on an emotional level with their readers. In this case study, Alex Breuer, Executive Creative Director and Tara Herman, Executive Editor, Design explain how design thinking was able to achieve these goals for The Guardian.
How the Lummi Tribal clinic used design to address opioid overdoses
Applying Design Thinking internally, within a group, community or to ourselves. This is a new application of the Design Thinking Methodology.
In 2017, employees, managers, and partners of Société Générale Global Solution Centre agreed that invoices based on time tracking and project allocation were a chronic and painful challenge.
In this use case the cities of Aalborg and Rotterdam share their findings obtained from design thinking initiatives. This is based on empirical research as part of an evaluation. The use case is written for other professionals in the field of design in public organizations.
Organizational culture represents a crucial factor for the introduction of innovation throughout the organization via Design Thinking and agile way of working. Thus, the organization must establish a culture that encompasses a shared vision with values that create a commitment to learn, experiment and accept failure.
Oral B wanted to integrate digital technology into their electric toothbrush. The Brands first thoughts were to help users to track how well they were brushing their teeth. Future Facility, a product design firm in the UK suggested a different approach. Focus on the pain points of electric toothbrush users.
eCarSharing: Energy Solutions for the New Generation
In 2015, Itai Ben-Jacob pitched his own ideas for a viable business model and developed the idea for innogy’s eCarSharing project in a design thinking workshop. His goal was to explore one of innogy’s innovation focus areas, ‘urban mobility.’
This case study focuses on a Design Thinking Workshop for primary school learners. The aim of the workshops was to provide learners with a new set of skills which they can employ when problem solving for real world challenges.
The average American wastes enough food each month to feed another person for 19 days. Through a number of projects with The Rockefeller Foundation and other organizations, IDEO designers from across the U.S. devised novel ways to tackle food waste.
When B2B companies talk about user experience, they are really considering the aggregated needs of multiple people and roles in a large ecosystem. But what happens when those objectives are vastly different for every individual?
“Humans don’t stop being humans just because they entered an office building.”
In this unique applied research study, academics and designers partnered with four of ECR’s Retailer members to immerse themselves in the self-checkout experience, understanding from the perspectives of the shopper and self-checkout supervisors, their journey from entry to exit, and their design challenges and frustrations.
This is an example of accelerating a transformation through co-design. Eighty-two professionals gathered, representing OTP’s whole organization. Together, they were able to achieve months of work in just three days.
In the early 2000s, Mayo Clinic physician Nicholas LaRusso asked himself a question: if we can test new drugs in clinical trials, can we in a similarly rigorous way test new kinds of doctor-patient interactions?
Olivier Glassey, Jean-Henry Morin, Patrick Genoud, Giorgio Pauletto
This paper examines how design thinking and serious game approaches can be used to support participation.
In these case studies the authors discovered the following results.
In her doctoral paper Loraine Rossi de Campos explores the use of Design Thinking in a school district for a 4-5 grade school.
In this article Kunal Vaed, The Street, describes how E*Trade used design thinking to enable the company to help investors get smarter by going from the idea of investing to an investment in 5 minutes.
Thanks to providers like Fidelity, people can rely on easy, convenient systems to stay on track with their retirement savings. But when it comes to saving for important near-term goals (think: vacation, house, or wedding), people tend to be less organized.
How to use design thinking to make great things actually happen by Tim Brown and Roger L. Martin. In this great HBR article, the authors look at design thinking in Finance with two case studies, one from MassMutual and the other from Intercorp. Group of Peru.
Ever since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance (for the new solutions).
The 4 case studies by Penn Nursing illustrate how nurses can be really powerful collaborators and generators of solutions within Healthcare. The videos describe the main attributes that nurses bring to the problem solving table
How IBM made sense of ‘generic design thinking’ for tens of thousands of people.
Dave Robertson presents two case studies with the British Columbia Government (Canada). One with the Ministry of Transportation discussing their (public servant centered website), the other solving the problem of finding a solution to where to place a power substation.
How do you encourage new customers to open bank accounts? In 2004, Bank of America used the Design Thinking methodology to look at the problem from a human centered perspective when they assigned design agency IDEO to boost their enrollment numbers: a problem that at the time, lacked any user perspective on why it was so hard for customers to save.
The Ministry of Manpower’s Work Pass Division (WPD) used design thinking as a tool to develop better ways to support foreigners who choose Singapore as a destination to live, work and set up businesses. The case reveals: Design thinking can potentially transform the perception and meaning of public service.
This case concerns one of the earliest attempts by design thinkers at designing a large, complex system. It shows that design approaches in the public sector can look back at a long history. And it reveals how design thinking within the organization must include members of the whole organization in the design process.
Remove roadblocks that can compromise the in-car experience for the Lincoln car company.
The final product, the Lincoln MKC luxury crossover, is credited with helping the Lincoln brand outpace growth in the luxury segment by more than two-to-one over competitors.
Developing environmental sustainability strategies, the Double Diamond method of LCA and design thinking: a case study from aged care. Journal of Cleaner Production, 85, 67-82. Stephen J. Clune*, Simon Lockrey.
In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.
Read more...
To some fintechs, non-insurance incumbents, and venture capitalists, the industry’s challenges suggest opportunity. The life insurance value chain is increasingly losing share to these players, who are chipping away at the profit pool.
How might incumbent life insurers keep pace in today’s fast-moving competitive environment and meet customers’ changing needs?
This paper investigates what features of design thinking are employed in FMCG brand development via stakeholder interviews in three domains: agencies, companies, and retailers. This paper concludes with suggestions of how design thinking can be embraced in FMCG brand development.
This is a great case study that underlines the complexity of bringing game changing products to market. It helps to provide an understanding of just how much more is needed that a simple five step process of idea generation.
The Guardian's redesign, which launched in January 2018, illustrated the business impact when design is valued. The Guardian has a strong culture of design and increasingly, how design thinking can contribute to organizational change and development.
Understanding what has been missed in translation.
Method design experimentation can be wonderful and what we find often missing from this particular exploration is any kind of meaningful historical context. To coin a popular knowledge management community phrase; it seems that often the Double Diamond experimenters do not know what they don’t know in terms of methods history.
Responding to the need for innovation, governments have begun experimenting with ‘design thinking’ approaches to reframe policy issues and generate and test new policy solutions.
This study shows that a short, 3-day intervention can make a positive impact on young female youths’ perceptions of STEM, pro-social attitudes, creative confidence, and career pathways. It does this by creating a “hook” or stimulating interest among youths to have a more favorable opinion about working in STEM.
The Department of Homeland Security’s Science and Technology Directorate (DHS S&T) requires a consistent yet flexible approach to address wicked problems. A design-thinking methodology holds promise, as its tenets align with the diversity and complexity inherent within the homeland security environment.
10 Design Thinking Tools describes tools that managers can use to identify and execute opportunities for growth and innovation. Discussed in this article are tools such as: visualization, journey mapping, value chain analysis, mind mapping, rapid concept development, assumption testing, rapid prototyping, customer co-creation, learning launches and storytelling.
The UK government fully appreciates the role of design as a driver of economic growth...Design is a source of competitive advantage and can help organizations transform their performance. That is why design forms an integral part of the Government’s plans for innovation and growth.
Organising your PhD thesis in a logical order is one of the crucial stages of your writing process. Here is a list of the individual components to include
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The task of writing a PhD thesis is top of mind for many aspiring scholars. After all, completing one is no small task. And while these pieces of writing often share a standard format, this can differ slightly based on the requirements of your institution or subject. So what elements make up a PhD thesis?
A doctoral thesis usually contains:
Chapters typically cover:
You should also include a list of papers you have published and any relevant achievements at the end.
Title page: a PhD thesis starts with a title page that contains the complete title of the research work, the submitting university, names of the candidate and supervisor, affiliation and month and year of submission.
Abstract: this serves as a concise synopsis of the dissertation, covering the research context, purpose of the study or research questions, methodology, findings and conclusions. This section is usually one to two pages in length.
Table of contents: this page lists the thesis content and respective page numbers.
General introduction and literature review: this component is usually 20 to 40 pages long. It presents the readers with the primary material and discusses relevant published data. It provides an overview of pertinent literature related to the thesis such as texts that critically assess the existing literature to identify the gap in research and explain the need behind the study.
Aims and objectives: this section of the thesis is typically one to two pages long and describes the aims and objectives of the study. Structure them as three to four bullet points describing specific points that you will investigate. Approach this by thinking about what readers should understand by the end of the thesis. Ensure you:
Materials and methods: this section briefly explains how you have conducted the study and should include all the materials you used and procedures you implemented. For example, if your research involves working with chemicals, list the chemicals and instruments used, along with their catalogue numbers and manufacturers’ names. This section should also explicitly explain the methodology you used, step-by-step. Use the past tense while writing this section and do not describe any results or findings of the study yet.
Results: this section is sometimes called the “findings report” or “the experimental findings” (referring to data collection and analysis). Write the results concisely and in the past tense. Include text, figure and table infographics created with tools such as Microsoft PowerPoint, Adobe Illustrator and BioRender to visualise your data .
Discussion: this is a chance to discuss the results and compare the findings of your study with the initial hypothesis and existing knowledge. Focus on discussing interpretations, implications, limitations and recommendations here.
Summary and conclusion: this section should be shorter than the discussion and summarise your key findings. The summary and conclusion should be brief and engaging, allowing the reader to easily understand the major findings of the research work. Provide clear answers to the research questions, generate new knowledge and clarify the need for the study.
Future perspective: this section of the thesis (which is often combined with a summary or conclusion) talks about the study's limitations, if any, and indicates the directions for future studies based on your findings.
References or bibliography: the last section should include the list of articles, websites and other resources cited in the thesis.
Always remember that, depending on the department, university or field of study, you might have to follow specific guidelines on how to organise your PhD thesis. Ensure you consult your supervisor or academic department if you have any doubts.
Shama Prasada Kabekkodu is a professor and head of cell and molecular biology at Manipal School of Life Sciences, Manipal Academy of Higher Education, India.
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design thinking in highly complex environments has surpassed current knowledge on how to apply a design approach in these contexts. In order to substantiate the proposed value of design thinking, research understanding the behavior, impact and application of design thinking in complex practice is needed and is the focus of this thesis.
2.1. Design Thinking and design thinkers: ontological issues. DT has recently emerged as an approach to facilitate innovative problem-solving in public and private organizations alike, with several main goals: from the improvement of services for citizens and other constituencies (service design), through the betterment of products (product design), to the streamlining of existing processes ...
Abstract. Design thinking—understanding the human needs related to a problem, reframing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach to prototyping and testing—offers a complementary approach to the rational problem-solving methods typically emphasized in business schools.
Yande A (2023) Enhancing Student Learning Outcomes using Design Thinking Strategies. Honor thesis, University of Texas at Austin *Yalçın V, Erden Ş(2021) The effect of STEM activities prepared ...
design thinking process and are being rewarded with organisational reform that. drives innovation and sustained economic growth. 3. Introduction. Design thinking (DT) is a methodology utilised in ...
The search string was "Design*" AND "Think*" in the title or abstract of peer reviewed journals for the years 1985-2017.3 A broad search was undertaken to capture the various terms that could be used for "design thinking," e.g., design thinking; thinking by designers; design thinker.
This thesis goal is to explore how Design Thinking methodologies are being used in innova-tion processes within the automobile industry and specifi-cally SCANIA IT. How innovation is fostered and supported, which frameworks and processes are being used to generate,
The article discusses design thinking as a process and mindset for collaboratively finding solutions for wicked problems in a variety of educational settings. Through a systematic literature review the article organizes case studies, reports, theoretical reflections, and other scholarly work to enhance our understanding of the purposes, contexts, benefits, limitations, affordances, constraints ...
This doctoral thesis adopted a phenomenographic approach to study the qualitatively different ways in which educators experience design thinking teaching in higher education at a global level.
This master's thesis examines how Design Thinking can be implemented and. used by consultants in an organization, NNIT, and how a new approach to prob-. lem-solving can fit into their already existing practices. Research was carried. out based on a qualitative, pragmatic inquiry, and results from the study show.
While the concept of design thinking within the academic dialogue of design has been under discussion for more than 30 years, its recent adoption as an innovation method has led to its popularity in various disciplines (Wrigley & Straker, 2017). As Goldschmidt (2017) stated, the term design thinking means different things to different communities.
Design Thinking (DT) has attracted the interest of both scholarly and practitioner literature because of the applicability of design methods for promoting innovation and the applicability of DT across many areas, such as in business [].The DT is regarded as a system of three overlapping spaces, in which viability refers to the business perspective of DT, desirability reflects the user's ...
A growing body of literature highlights the increasing demand on college graduates to possess the problem finding, problem framing, and problem-solving skills necessary to address complex real-world challenges. Design thinking (DT) is an iterative, human-centered approach to problem solving that synthesizes what is desirable, equitable, technologically feasible, and sustainable.
Design Thinking vs design thinking. Download (72.85 MB) thesis. posted on 2021-10-10, 16:48 authored by Mackay, Megan. This research offers a comparison of the different uses of design thinking and investigates how design thinking is used within business models and compares this to the discipline of design's practice of design thinking.
This doctoral thesis adopted a phenomenographic approach to study the qualitatively different ways in which educators experience design thinking teaching in higher education at a global level. The study found four qualitatively different ways of experiencing design thinking teaching in the higher education context, and extends design thinking ...
Design thinking, or human-centered design (HCD), is a term for a problem-solving technique that situates the ... This endorsement of HCD by an exemplary development practitioner like Melinda Gates supports the thesis that design thinking has a role to play in the aid community. To refine this argument, the paper adopts the
Members of the DDT reported that design thinking played an important role in the mindset of the team and approach of the leadership. Further, all members of the DDT identified benefits around the use of design thinking either as a problem-solving approach used to create opportunities to explore innovations in education or as a classroom ...
proved the initial idea of Design thinking process (Interaction-Design 2020). Design thinking process is defined as a process in which we seek to understand the user, refute assumptions and rethink the problem in order to find non-obvious alternative solutions (Brown T, 2009). The de-sign thinking process is a methodology that helps with the ...
Over the last decade, we have seen design thinking gain popularity across industries. Nielsen Norman Group conducted a long-term research project to understand design thinking in practice. The research project included 3 studies involving more than 1000 participants and took place from 2018 to 2020: Intercepts and interviews with 87 participants.
This thesis argues that a systems and design thinking approach to education can have a transformational affect on individuals and organizations. This thesis looks at the Curtis Institute of Music and how the school is challenging students to expand their thinking by involving a diverse group of stakeholders in the complete redesign of
Since then, the design thinking process has been applied to developing new products and services, and to a whole range of problems, from creating a business model for selling solar panels in Africa to the operation of Airbnb.. At a high level, the steps involved in the design thinking process are simple: first, fully understand the problem; second, explore a wide range of possible solutions ...
The first, and arguably most important, step of design thinking is building empathy with users. By understanding the person affected by a problem, you can find a more impactful solution. On top of empathy, design thinking is centered on observing product interaction, drawing conclusions based on research, and ensuring the user remains the focus ...
Design thinking is a methodology which provides a solution-based approach to solving problems. It's extremely useful when used to tackle complex problems that are ill-defined or unknown—because it serves to understand the human needs involved, reframe the problem in human-centric ways, create numerous ideas in brainstorming sessions and adopt a hands-on approach to prototyping and testing.
The goal is to generate a large number of ideas — ideas that potentially inspire newer, better ideas — that the team can then cut down into the best, most practical and innovative ones. "Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of "going wide" in terms of ...
Design Thinking and Innovation is a 7-week, 40-hour online certificate program from Harvard Business School. Design Thinking and Innovation will teach you how to leverage fundamental design thinking principles and innovative problem-solving tools to address business challenges and build products, strategies, teams, and environments for optimal ...
When you enroll in the Creativity and Design Thinking Program, you get one year of unlimited access to the three included courses, plus 11 hours of coaching, interactive exercises, and exclusive interviews with design thinking pioneer, David Kelley. This program is self-paced. You can start at any time and progress through the content on your own time, for one year.
Read time: 25-30 minutes. Olivier Glassey, Jean-Henry Morin, Patrick Genoud, Giorgio Pauletto. This paper examines how design thinking and serious game approaches can be used to support participation. In these case studies the authors discovered the following results. Read time: 4-5 minutes.
Aims and objectives: this section of the thesis is typically one to two pages long and describes the aims and objectives of the study. Structure them as three to four bullet points describing specific points that you will investigate. Approach this by thinking about what readers should understand by the end of the thesis. Ensure you: