argumentative essay about ads

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12.4 Analyzing Advertisements: Descriptive Summary and Rhetorical Analysis

When we view a painting, it’s often because we’ve chosen to do so—usually by visiting a museum. Advertisements, on the other hand, enter our field of vision whether we want them to or not. In both print and digital media, advertisements swirl around us. They pop up on websites, appear in our social media feeds, fill the magazines we read, and interrupt the television shows that we watch. They’re everywhere, and because they’re such a routine part of the visual information we take in each day, it’s important to think critically about how these images are designed and for what purpose.

The Elements of Advertisements

We may not consider advertisements to be works of art, but they’re certainly created with an incredible attention to detail and to the viewer’s experience, just like the other examples of paintings and films discussed in this chapter. For that reason, you can use the same techniques for analyzing art work and movies when analyzing advertisements. For example, when analyzing a print advertisement like the one below, it would be important to observe the use of color, tone, perspective, movement, and how the various objects and individuals are arranged in relation to each other, among other elements.

Similarly, when analyzing a commercial, it would be important to observe not only the visual elements but the audio and narrative elements, as well. Commercials may not come close to the depth of character and plot development that films achieve, but they still tell us stories, often quite effectively. (Keep in mind that plenty of people watch the Super Bowl not for the football game but for the especially entertaining commercial breaks.)

The Rhetoric of Advertisements

The reason that ads are created with such care is because, like any image, they are designed to produce effects. Like a painting, they might lead us to reflect on our identity, our culture, or our values. Like a film, they might elicit our emotions or give us a unique narrative experience. Of course, we all know the primary effect that advertisers hope their advertisements will have. Advertisements are meant to persuade us: to spend money, to use products, and to support candidates or causes, among other possibilities. One could argue that all images are persuasive in one way or another, but advertisements are explicitly so. They want something from us, and they’re not shy about asking for it. Consider the example below.

Because advertisements are persuasive, you can analyze the rhetoric of an ad just like you can with any other text that’s trying to support a particular claim or point of view. Doing so will help you figure out why a particular advertisement was created and whether or not you want to accept its message. The chapter on “Writing Situations” in this textbook offers more information about how to analyze the rhetorical situation of a text. When thinking about advertisements, though, it’s especially important to ask yourself about:

• The Writer: Who created the ad? What mindset or point of view might this person, group, or organization bring to the subject matter of the ad?
• The Purpose: What is the ad meant to do? What effect is it supposed to have on the viewer?
• The Audience: Who are the targeted viewers of the ad? What mindset or point of view could these individuals have, and how could that affect how the ad is received?
• The Exigence: What motivated the creation of the ad in the first place? What perceived need or larger situation is the ad responding to?

To get some practice analyzing the rhetorical situation of an advertisement, study the sample ad below. What can you determine about its writer, purpose, audience, and exigence?

In addition to analyzing an advertisement’s rhetorical situation (who created it, for whom, and why) you can also analyze the rhetorical appeals that the ad uses in order to achieve its purpose. That is, what features of the ad make it persuasive? Again, you should refer to the chapter on “Writing Situations” in this textbook for more information about rhetorical appeals. A good place to begin, though, is to consider the use of ethos, pathos, and logos in an advertisement. You can consider:

• Ethos: How does the advertisement establish its credibility? Is there anything about the advertisement itself (its professionalism, its quality, its tone) that persuades viewers to accept its message? Is there anything about the creators or sponsors of the advertisement (their authority, their prestige) that persuades viewers to accept its message?
• Pathos: How does the advertisement speak to a viewer’s emotions? Does it try to make the viewer happy, angry, fearful, or distressed (among other possibilities) in order to affect the viewer’s judgment of the message?
• Logos: How does the advertisement use logical argument and support to communicate its message? Does it make reasonable claims? Are those claims supported with sound evidence?

To get some practice analyzing the rhetorical appeals of an advertisement, study the sample ad below. What can you determine about its use of ethos, pathos, and logos to persuade the viewer?

In many ways, analyzing the rhetoric of an advertisement is like analyzing the rhetoric of any text. It’s always important to think about the writer, purpose, audience, and exigence, as well as about rhetorical appeals like ethos, pathos, and logos. That said, there are special considerations to keep in mind when analyzing the rhetoric of an advertisement.

Advertisements are a genre quite unlike the other texts you’ll read and write about in College Composition, many of which are long-form academic essays. Advertisements are also different from the other visual genres discussed in this chapter, particularly when you think about how quickly ads are meant do their work. While we might spend an hour or more watching a film or several minutes contemplating a work of art, we usually just glance at a print advertisement or watch a few seconds of a commercial. In order to understand how an ad could possibly persuade a viewer in so short a time, we have to consider how they use features such as:

• Brief, catchy slogans or dialogue
• “Power words” that draw attention and elicit emotion (free, easy, exciting, delicious, etc.)
• Attention-grabbing fonts, images, and sounds
• Use of white space and color to quickly direct the viewer’s focus
• Foregrounding or repetition of key words, product names, or sponsors
• Use of name recognition or endorsement to establish authority

To get some practice analyzing how ads use these strategies, consider the sample ad below.

The Ideology of Advertisements

One of the most effective ways for an advertisement to persuade us is by appealing to our values and assumptions. We often support candidates and organizations whose ads support our own worldview, for instance. Similarly, we may purchase products because we believe our bodies, attitudes, and choices should resemble those of the models or spokespeople endorsing them. To fully understand how ads try to persuade us, it’s necessary to think about how they try to confirm our assumptions (or our fears) about ourselves, our culture, and our world.

Of course, even when the values and assumptions embedded in an advertisement are not part of a deliberate attempt to persuade us, it’s important to notice them and think critically about them.  Advertisements are powerful. They’re everywhere. They can be flashy, provocative, and even fun. For these reasons, advertisements can normalize some beliefs (about race, for example, or body image or gender roles) and challenge or exclude others.

The critical theories already introduced in this chapter will help you to understand how the advertisements you analyze participate in our culture’s conversations about gender, race, class, and many other topics. You can find more information about these theories in this textbook’s chapter on “Literary Theory in the College Composition Classroom.”

An example of one scholar using critical theory (in this case, gender studies) to study advertisements is The Gender Ads Project by Scott A. Lukas. This site collects and analyzes advertisements in order to understand how they influence our ideas about gender and sexuality.

To practice thinking about how ads can reveal or even shape our assumptions about gender, consider the sample advertisement below.

Writing Exercise: Analyze an Advertisement

Use the strategies for visual analysis that you’ve learned about in this chapter to analyze the rhetoric of a print ad or commercial of your choice. Compose an analysis that:

• Describes the advertisement using the visual and narrative elements discussed in this chapter.
• Explains the advertisement’s rhetorical situation and use of rhetorical appeals.
• Explains how the advertisement reflects or challenges prominent cultural ideas about gender, race, class, sexuality, disability, or any of the other cultural issues discussed in this chapter.

Continue Reading: 12.5 Analyzing Public Art: Descriptive Summary and Rhetorical Analysis

Composition for Commodores Copyright © 2023 by Mollie Chambers; Karin Hooks; Donna Hunt; Kim Karshner; Josh Kesterson; Geoff Polk; Amy Scott-Douglass; Justin Sevenker; Jewon Woo; and other LCCC Faculty is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Praxis Core Writing

Course: praxis core writing   >   unit 1, argumentative essay | quick guide.

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Argumentative essay (30 minutes)

• states or clearly implies the writer’s position or thesis
• organizes and develops ideas logically, making insightful connections between them
• clearly explains key ideas, supporting them with well-chosen reasons, examples, or details
• displays effective sentence variety
• clearly displays facility in the use of language
• is generally free from errors in grammar, usage, and mechanics
• organizes and develops ideas clearly, making connections between them
• explains key ideas, supporting them with relevant reasons, examples, or details
• displays some sentence variety
• displays facility in the use of language
• states or implies the writer’s position or thesis
• shows control in the organization and development of ideas
• explains some key ideas, supporting them with adequate reasons, examples, or details
• displays adequate use of language
• shows control of grammar, usage, and mechanics, but may display errors
• limited in stating or implying a position or thesis
• limited control in the organization and development of ideas
• inadequate reasons, examples, or details to explain key ideas
• an accumulation of errors in the use of language
• an accumulation of errors in grammar, usage, and mechanics
• no clear position or thesis
• weak organization or very little development
• few or no relevant reasons, examples, or details
• frequent serious errors in the use of language
• frequent serious errors in grammar, usage, and mechanics
• contains serious and persistent writing errors or
• is incoherent or
• is undeveloped or
• is off-topic

How should I build a thesis?

• (Choice A)   Kids should find role models that are worthier than celebrities because celebrities may be famous for reasons that aren't admirable. A Kids should find role models that are worthier than celebrities because celebrities may be famous for reasons that aren't admirable.
• (Choice B)   Because they profit from the admiration of youths, celebrities have a moral responsibility for the reactions their behaviors provoke in fans. B Because they profit from the admiration of youths, celebrities have a moral responsibility for the reactions their behaviors provoke in fans.
• (Choice C)   Celebrities may have more imitators than most people, but they hold no more responsibility over the example they set than the average person. C Celebrities may have more imitators than most people, but they hold no more responsibility over the example they set than the average person.
• (Choice D)   Notoriety is not always a choice, and some celebrities may not want to be role models. D Notoriety is not always a choice, and some celebrities may not want to be role models.
• (Choice E)   Parents have a moral responsibility to serve as immediate role models for their children. E Parents have a moral responsibility to serve as immediate role models for their children.

How should I support my thesis?

• (Choice A)   As basketball star Charles Barkley stated in a famous advertising campaign for Nike, he was paid to dominate on the basketball court, not to raise your kids. A As basketball star Charles Barkley stated in a famous advertising campaign for Nike, he was paid to dominate on the basketball court, not to raise your kids.
• (Choice B)   Many celebrities do consider themselves responsible for setting a good example and create non-profit organizations through which they can benefit youths. B Many celebrities do consider themselves responsible for setting a good example and create non-profit organizations through which they can benefit youths.
• (Choice C)   Many celebrities, like Kylie Jenner with her billion-dollar cosmetics company, profit directly from being imitated by fans who purchase sponsored products. C Many celebrities, like Kylie Jenner with her billion-dollar cosmetics company, profit directly from being imitated by fans who purchase sponsored products.
• (Choice D)   My ten-year-old nephew may love Drake's music, but his behaviors are more similar to those of the adults he interacts with on a daily basis, like his parents and teachers. D My ten-year-old nephew may love Drake's music, but his behaviors are more similar to those of the adults he interacts with on a daily basis, like his parents and teachers.
• (Choice E)   It's very common for young people to wear fashions similar to those of their favorite celebrities. E It's very common for young people to wear fashions similar to those of their favorite celebrities.

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Sat / act prep online guides and tips, how to write an a+ argumentative essay.

Miscellaneous

You'll no doubt have to write a number of argumentative essays in both high school and college, but what, exactly, is an argumentative essay and how do you write the best one possible? Let's take a look.

A great argumentative essay always combines the same basic elements: approaching an argument from a rational perspective, researching sources, supporting your claims using facts rather than opinion, and articulating your reasoning into the most cogent and reasoned points. Argumentative essays are great building blocks for all sorts of research and rhetoric, so your teachers will expect you to master the technique before long.

But if this sounds daunting, never fear! We'll show how an argumentative essay differs from other kinds of papers, how to research and write them, how to pick an argumentative essay topic, and where to find example essays. So let's get started.

What Is an Argumentative Essay? How Is it Different from Other Kinds of Essays?

There are two basic requirements for any and all essays: to state a claim (a thesis statement) and to support that claim with evidence.

Though every essay is founded on these two ideas, there are several different types of essays, differentiated by the style of the writing, how the writer presents the thesis, and the types of evidence used to support the thesis statement.

Essays can be roughly divided into four different types:

#1: Argumentative #2: Persuasive #3: Expository #4: Analytical

So let's look at each type and what the differences are between them before we focus the rest of our time to argumentative essays.

Argumentative Essay

Argumentative essays are what this article is all about, so let's talk about them first.

An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance.

An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the factually and logically correct one. This means that an argumentative essay must use only evidence-based support to back up a claim , rather than emotional or philosophical reasoning (which is often allowed in other types of essays). Thus, an argumentative essay has a burden of substantiated proof and sources , whereas some other types of essays (namely persuasive essays) do not.

You can write an argumentative essay on any topic, so long as there's room for argument. Generally, you can use the same topics for both a persuasive essay or an argumentative one, so long as you support the argumentative essay with hard evidence.

Example topics of an argumentative essay:

• "Should farmers be allowed to shoot wolves if those wolves injure or kill farm animals?"
• "Should the drinking age be lowered in the United States?"
• "Are alternatives to democracy effective and/or feasible to implement?"

The next three types of essays are not argumentative essays, but you may have written them in school. We're going to cover them so you know what not to do for your argumentative essay.

Persuasive Essay

Persuasive essays are similar to argumentative essays, so it can be easy to get them confused. But knowing what makes an argumentative essay different than a persuasive essay can often mean the difference between an excellent grade and an average one.

Persuasive essays seek to persuade a reader to agree with the point of view of the writer, whether that point of view is based on factual evidence or not. The writer has much more flexibility in the evidence they can use, with the ability to use moral, cultural, or opinion-based reasoning as well as factual reasoning to persuade the reader to agree the writer's side of a given issue.

Instead of being forced to use "pure" reason as one would in an argumentative essay, the writer of a persuasive essay can manipulate or appeal to the reader's emotions. So long as the writer attempts to steer the readers into agreeing with the thesis statement, the writer doesn't necessarily need hard evidence in favor of the argument.

Often, you can use the same topics for both a persuasive essay or an argumentative one—the difference is all in the approach and the evidence you present.

Example topics of a persuasive essay:

• "Should children be responsible for their parents' debts?"
• "Should cheating on a test be automatic grounds for expulsion?"
• "How much should sports leagues be held accountable for player injuries and the long-term consequences of those injuries?"

Expository Essay

An expository essay is typically a short essay in which the writer explains an idea, issue, or theme , or discusses the history of a person, place, or idea.

This is typically a fact-forward essay with little argument or opinion one way or the other.

Example topics of an expository essay:

• "The History of the Philadelphia Liberty Bell"
• "The Reasons I Always Wanted to be a Doctor"
• "The Meaning Behind the Colloquialism ‘People in Glass Houses Shouldn't Throw Stones'"

Analytical Essay

An analytical essay seeks to delve into the deeper meaning of a text or work of art, or unpack a complicated idea . These kinds of essays closely interpret a source and look into its meaning by analyzing it at both a macro and micro level.

This type of analysis can be augmented by historical context or other expert or widely-regarded opinions on the subject, but is mainly supported directly through the original source (the piece or art or text being analyzed) .

Example topics of an analytical essay:

• "Victory Gin in Place of Water: The Symbolism Behind Gin as the Only Potable Substance in George Orwell's 1984"
• "Amarna Period Art: The Meaning Behind the Shift from Rigid to Fluid Poses"
• "Adultery During WWII, as Told Through a Series of Letters to and from Soldiers"

There are many different types of essay and, over time, you'll be able to master them all.

A Typical Argumentative Essay Assignment

The average argumentative essay is between three to five pages, and will require at least three or four separate sources with which to back your claims . As for the essay topic , you'll most often be asked to write an argumentative essay in an English class on a "general" topic of your choice, ranging the gamut from science, to history, to literature.

But while the topics of an argumentative essay can span several different fields, the structure of an argumentative essay is always the same: you must support a claim—a claim that can reasonably have multiple sides—using multiple sources and using a standard essay format (which we'll talk about later on).

This is why many argumentative essay topics begin with the word "should," as in:

• "Should all students be required to learn chemistry in high school?"
• "Should children be required to learn a second language?"
• "Should schools or governments be allowed to ban books?"

These topics all have at least two sides of the argument: Yes or no. And you must support the side you choose with evidence as to why your side is the correct one.

But there are also plenty of other ways to frame an argumentative essay as well:

• "Does using social media do more to benefit or harm people?"
• "Does the legal status of artwork or its creators—graffiti and vandalism, pirated media, a creator who's in jail—have an impact on the art itself?"
• "Is or should anyone ever be ‘above the law?'"

Though these are worded differently than the first three, you're still essentially forced to pick between two sides of an issue: yes or no, for or against, benefit or detriment. Though your argument might not fall entirely into one side of the divide or another—for instance, you could claim that social media has positively impacted some aspects of modern life while being a detriment to others—your essay should still support one side of the argument above all. Your final stance would be that overall , social media is beneficial or overall , social media is harmful.

If your argument is one that is mostly text-based or backed by a single source (e.g., "How does Salinger show that Holden Caulfield is an unreliable narrator?" or "Does Gatsby personify the American Dream?"), then it's an analytical essay, rather than an argumentative essay. An argumentative essay will always be focused on more general topics so that you can use multiple sources to back up your claims.

Good Argumentative Essay Topics

So you know the basic idea behind an argumentative essay, but what topic should you write about?

Again, almost always, you'll be asked to write an argumentative essay on a free topic of your choice, or you'll be asked to select between a few given topics . If you're given complete free reign of topics, then it'll be up to you to find an essay topic that no only appeals to you, but that you can turn into an A+ argumentative essay.

What makes a "good" argumentative essay topic depends on both the subject matter and your personal interest —it can be hard to give your best effort on something that bores you to tears! But it can also be near impossible to write an argumentative essay on a topic that has no room for debate.

As we said earlier, a good argumentative essay topic will be one that has the potential to reasonably go in at least two directions—for or against, yes or no, and why . For example, it's pretty hard to write an argumentative essay on whether or not people should be allowed to murder one another—not a whole lot of debate there for most people!—but writing an essay for or against the death penalty has a lot more wiggle room for evidence and argument.

A good topic is also one that can be substantiated through hard evidence and relevant sources . So be sure to pick a topic that other people have studied (or at least studied elements of) so that you can use their data in your argument. For example, if you're arguing that it should be mandatory for all middle school children to play a sport, you might have to apply smaller scientific data points to the larger picture you're trying to justify. There are probably several studies you could cite on the benefits of physical activity and the positive effect structure and teamwork has on young minds, but there's probably no study you could use where a group of scientists put all middle-schoolers in one jurisdiction into a mandatory sports program (since that's probably never happened). So long as your evidence is relevant to your point and you can extrapolate from it to form a larger whole, you can use it as a part of your resource material.

And if you need ideas on where to get started, or just want to see sample argumentative essay topics, then check out these links for hundreds of potential argumentative essay topics.

101 Persuasive (or Argumentative) Essay and Speech Topics

301 Prompts for Argumentative Writing

Top 50 Ideas for Argumentative/Persuasive Essay Writing

[Note: some of these say "persuasive essay topics," but just remember that the same topic can often be used for both a persuasive essay and an argumentative essay; the difference is in your writing style and the evidence you use to support your claims.]

KO! Find that one argumentative essay topic you can absolutely conquer.

Argumentative Essay Format

Argumentative Essays are composed of four main elements:

• A position (your argument)
• Your reasons
• Supporting evidence for those reasons (from reliable sources)
• Counterargument(s) (possible opposing arguments and reasons why those arguments are incorrect)

If you're familiar with essay writing in general, then you're also probably familiar with the five paragraph essay structure . This structure is a simple tool to show how one outlines an essay and breaks it down into its component parts, although it can be expanded into as many paragraphs as you want beyond the core five.

The standard argumentative essay is often 3-5 pages, which will usually mean a lot more than five paragraphs, but your overall structure will look the same as a much shorter essay.

An argumentative essay at its simplest structure will look like:

Paragraph 1: Intro

• Set up the story/problem/issue
• Thesis/claim

Paragraph 2: Support

• Reason #1 claim is correct
• Supporting evidence with sources

Paragraph 3: Support

• Reason #2 claim is correct

Paragraph 4: Counterargument

• Explanation of argument for the other side
• Refutation of opposing argument with supporting evidence

Paragraph 5: Conclusion

• Re-state claim
• Sum up reasons and support of claim from the essay to prove claim is correct

Now let's unpack each of these paragraph types to see how they work (with examples!), what goes into them, and why.

Paragraph 1—Set Up and Claim

Your first task is to introduce the reader to the topic at hand so they'll be prepared for your claim. Give a little background information, set the scene, and give the reader some stakes so that they care about the issue you're going to discuss.

Next, you absolutely must have a position on an argument and make that position clear to the readers. It's not an argumentative essay unless you're arguing for a specific claim, and this claim will be your thesis statement.

Your thesis CANNOT be a mere statement of fact (e.g., "Washington DC is the capital of the United States"). Your thesis must instead be an opinion which can be backed up with evidence and has the potential to be argued against (e.g., "New York should be the capital of the United States").

Paragraphs 2 and 3—Your Evidence

These are your body paragraphs in which you give the reasons why your argument is the best one and back up this reasoning with concrete evidence .

The argument supporting the thesis of an argumentative essay should be one that can be supported by facts and evidence, rather than personal opinion or cultural or religious mores.

For example, if you're arguing that New York should be the new capital of the US, you would have to back up that fact by discussing the factual contrasts between New York and DC in terms of location, population, revenue, and laws. You would then have to talk about the precedents for what makes for a good capital city and why New York fits the bill more than DC does.

Your argument can't simply be that a lot of people think New York is the best city ever and that you agree.

In addition to using concrete evidence, you always want to keep the tone of your essay passionate, but impersonal . Even though you're writing your argument from a single opinion, don't use first person language—"I think," "I feel," "I believe,"—to present your claims. Doing so is repetitive, since by writing the essay you're already telling the audience what you feel, and using first person language weakens your writing voice.

For example,

"I think that Washington DC is no longer suited to be the capital city of the United States."

"Washington DC is no longer suited to be the capital city of the United States."

The second statement sounds far stronger and more analytical.

Paragraph 4—Argument for the Other Side and Refutation

Even without a counter argument, you can make a pretty persuasive claim, but a counterargument will round out your essay into one that is much more persuasive and substantial.

By anticipating an argument against your claim and taking the initiative to counter it, you're allowing yourself to get ahead of the game. This way, you show that you've given great thought to all sides of the issue before choosing your position, and you demonstrate in multiple ways how yours is the more reasoned and supported side.

Paragraph 5—Conclusion

This paragraph is where you re-state your argument and summarize why it's the best claim.

Briefly touch on your supporting evidence and voila! A finished argumentative essay.

Your essay should have just as awesome a skeleton as this plesiosaur does. (In other words: a ridiculously awesome skeleton)

Argumentative Essay Example: 5-Paragraph Style

It always helps to have an example to learn from. I've written a full 5-paragraph argumentative essay here. Look at how I state my thesis in paragraph 1, give supporting evidence in paragraphs 2 and 3, address a counterargument in paragraph 4, and conclude in paragraph 5.

Topic: Is it possible to maintain conflicting loyalties?

Paragraph 1

It is almost impossible to go through life without encountering a situation where your loyalties to different people or causes come into conflict with each other. Maybe you have a loving relationship with your sister, but she disagrees with your decision to join the army, or you find yourself torn between your cultural beliefs and your scientific ones. These conflicting loyalties can often be maintained for a time, but as examples from both history and psychological theory illustrate, sooner or later, people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever.

The first two sentences set the scene and give some hypothetical examples and stakes for the reader to care about.

The third sentence finishes off the intro with the thesis statement, making very clear how the author stands on the issue ("people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever." )

Paragraphs 2 and 3

Psychological theory states that human beings are not equipped to maintain conflicting loyalties indefinitely and that attempting to do so leads to a state called "cognitive dissonance." Cognitive dissonance theory is the psychological idea that people undergo tremendous mental stress or anxiety when holding contradictory beliefs, values, or loyalties (Festinger, 1957). Even if human beings initially hold a conflicting loyalty, they will do their best to find a mental equilibrium by making a choice between those loyalties—stay stalwart to a belief system or change their beliefs. One of the earliest formal examples of cognitive dissonance theory comes from Leon Festinger's When Prophesy Fails . Members of an apocalyptic cult are told that the end of the world will occur on a specific date and that they alone will be spared the Earth's destruction. When that day comes and goes with no apocalypse, the cult members face a cognitive dissonance between what they see and what they've been led to believe (Festinger, 1956). Some choose to believe that the cult's beliefs are still correct, but that the Earth was simply spared from destruction by mercy, while others choose to believe that they were lied to and that the cult was fraudulent all along. Both beliefs cannot be correct at the same time, and so the cult members are forced to make their choice.

But even when conflicting loyalties can lead to potentially physical, rather than just mental, consequences, people will always make a choice to fall on one side or other of a dividing line. Take, for instance, Nicolaus Copernicus, a man born and raised in Catholic Poland (and educated in Catholic Italy). Though the Catholic church dictated specific scientific teachings, Copernicus' loyalty to his own observations and scientific evidence won out over his loyalty to his country's government and belief system. When he published his heliocentric model of the solar system--in opposition to the geocentric model that had been widely accepted for hundreds of years (Hannam, 2011)-- Copernicus was making a choice between his loyalties. In an attempt t o maintain his fealty both to the established system and to what he believed, h e sat on his findings for a number of years (Fantoli, 1994). But, ultimately, Copernicus made the choice to side with his beliefs and observations above all and published his work for the world to see (even though, in doing so, he risked both his reputation and personal freedoms).

These two paragraphs provide the reasons why the author supports the main argument and uses substantiated sources to back those reasons.

The paragraph on cognitive dissonance theory gives both broad supporting evidence and more narrow, detailed supporting evidence to show why the thesis statement is correct not just anecdotally but also scientifically and psychologically. First, we see why people in general have a difficult time accepting conflicting loyalties and desires and then how this applies to individuals through the example of the cult members from the Dr. Festinger's research.

The next paragraph continues to use more detailed examples from history to provide further evidence of why the thesis that people cannot indefinitely maintain conflicting loyalties is true.

Paragraph 4

Some will claim that it is possible to maintain conflicting beliefs or loyalties permanently, but this is often more a matter of people deluding themselves and still making a choice for one side or the other, rather than truly maintaining loyalty to both sides equally. For example, Lancelot du Lac typifies a person who claims to maintain a balanced loyalty between to two parties, but his attempt to do so fails (as all attempts to permanently maintain conflicting loyalties must). Lancelot tells himself and others that he is equally devoted to both King Arthur and his court and to being Queen Guinevere's knight (Malory, 2008). But he can neither be in two places at once to protect both the king and queen, nor can he help but let his romantic feelings for the queen to interfere with his duties to the king and the kingdom. Ultimately, he and Queen Guinevere give into their feelings for one another and Lancelot—though he denies it—chooses his loyalty to her over his loyalty to Arthur. This decision plunges the kingdom into a civil war, ages Lancelot prematurely, and ultimately leads to Camelot's ruin (Raabe, 1987). Though Lancelot claimed to have been loyal to both the king and the queen, this loyalty was ultimately in conflict, and he could not maintain it.

Here we have the acknowledgement of a potential counter-argument and the evidence as to why it isn't true.

The argument is that some people (or literary characters) have asserted that they give equal weight to their conflicting loyalties. The refutation is that, though some may claim to be able to maintain conflicting loyalties, they're either lying to others or deceiving themselves. The paragraph shows why this is true by providing an example of this in action.

Paragraph 5

Whether it be through literature or history, time and time again, people demonstrate the challenges of trying to manage conflicting loyalties and the inevitable consequences of doing so. Though belief systems are malleable and will often change over time, it is not possible to maintain two mutually exclusive loyalties or beliefs at once. In the end, people always make a choice, and loyalty for one party or one side of an issue will always trump loyalty to the other.

The concluding paragraph summarizes the essay, touches on the evidence presented, and re-states the thesis statement.

How to Write an Argumentative Essay: 8 Steps

Writing the best argumentative essay is all about the preparation, so let's talk steps:

#1: Preliminary Research

If you have the option to pick your own argumentative essay topic (which you most likely will), then choose one or two topics you find the most intriguing or that you have a vested interest in and do some preliminary research on both sides of the debate.

Do an open internet search just to see what the general chatter is on the topic and what the research trends are.

Did your preliminary reading influence you to pick a side or change your side? Without diving into all the scholarly articles at length, do you believe there's enough evidence to support your claim? Have there been scientific studies? Experiments? Does a noted scholar in the field agree with you? If not, you may need to pick another topic or side of the argument to support.

#2: Pick Your Side and Form Your Thesis

Now's the time to pick the side of the argument you feel you can support the best and summarize your main point into your thesis statement.

Your thesis will be the basis of your entire essay, so make sure you know which side you're on, that you've stated it clearly, and that you stick by your argument throughout the entire essay .

#3: Heavy-Duty Research Time

You've taken a gander at what the internet at large has to say on your argument, but now's the time to actually read those sources and take notes.

Check scholarly journals online at Google Scholar , the Directory of Open Access Journals , or JStor . You can also search individual university or school libraries and websites to see what kinds of academic articles you can access for free. Keep track of your important quotes and page numbers and put them somewhere that's easy to find later.

And don't forget to check your school or local libraries as well!

#4: Outline

Follow the five-paragraph outline structure from the previous section.

Fill in your topic, your reasons, and your supporting evidence into each of the categories.

Before you begin to flesh out the essay, take a look at what you've got. Is your thesis statement in the first paragraph? Is it clear? Is your argument logical? Does your supporting evidence support your reasoning?

By outlining your essay, you streamline your process and take care of any logic gaps before you dive headfirst into the writing. This will save you a lot of grief later on if you need to change your sources or your structure, so don't get too trigger-happy and skip this step.

Now that you've laid out exactly what you'll need for your essay and where, it's time to fill in all the gaps by writing it out.

Take it one step at a time and expand your ideas into complete sentences and substantiated claims. It may feel daunting to turn an outline into a complete draft, but just remember that you've already laid out all the groundwork; now you're just filling in the gaps.

If you have the time before deadline, give yourself a day or two (or even just an hour!) away from your essay . Looking it over with fresh eyes will allow you to see errors, both minor and major, that you likely would have missed had you tried to edit when it was still raw.

Take a first pass over the entire essay and try your best to ignore any minor spelling or grammar mistakes—you're just looking at the big picture right now. Does it make sense as a whole? Did the essay succeed in making an argument and backing that argument up logically? (Do you feel persuaded?)

If not, go back and make notes so that you can fix it for your final draft.

Once you've made your revisions to the overall structure, mark all your small errors and grammar problems so you can fix them in the next draft.

#7: Final Draft

Use the notes you made on the rough draft and go in and hack and smooth away until you're satisfied with the final result.

A checklist for your final draft:

• Formatting is correct according to your teacher's standards
• No errors in spelling, grammar, and punctuation
• Essay is the right length and size for the assignment
• The argument is present, consistent, and concise
• Each reason is supported by relevant evidence
• The essay makes sense overall

#8: Celebrate!

Once you've brought that final draft to a perfect polish and turned in your assignment, you're done! Go you!

Be prepared and ♪ you'll never go hungry again ♪, *cough*, or struggle with your argumentative essay-writing again. (Walt Disney Studios)

Good Examples of Argumentative Essays Online

Theory is all well and good, but examples are key. Just to get you started on what a fully-fleshed out argumentative essay looks like, let's see some examples in action.

Check out these two argumentative essay examples on the use of landmines and freons (and note the excellent use of concrete sources to back up their arguments!).

The Use of Landmines

A Shattered Sky

The Take-Aways: Keys to Writing an Argumentative Essay

At first, writing an argumentative essay may seem like a monstrous hurdle to overcome, but with the proper preparation and understanding, you'll be able to knock yours out of the park.

Remember the differences between a persuasive essay and an argumentative one, make sure your thesis is clear, and double-check that your supporting evidence is both relevant to your point and well-sourced . Pick your topic, do your research, make your outline, and fill in the gaps. Before you know it, you'll have yourself an A+ argumentative essay there, my friend.

What's Next?

Now you know the ins and outs of an argumentative essay, but how comfortable are you writing in other styles? Learn more about the four writing styles and when it makes sense to use each .

Understand how to make an argument, but still having trouble organizing your thoughts? Check out our guide to three popular essay formats and choose which one is right for you.

Ready to make your case, but not sure what to write about? We've created a list of 50 potential argumentative essay topics to spark your imagination.

Courtney scored in the 99th percentile on the SAT in high school and went on to graduate from Stanford University with a degree in Cultural and Social Anthropology. She is passionate about bringing education and the tools to succeed to students from all backgrounds and walks of life, as she believes open education is one of the great societal equalizers. She has years of tutoring experience and writes creative works in her free time.

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Argumentative Essays

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What is an argumentative essay?

The argumentative essay is a genre of writing that requires the student to investigate a topic; collect, generate, and evaluate evidence; and establish a position on the topic in a concise manner.

Please note : Some confusion may occur between the argumentative essay and the expository essay. These two genres are similar, but the argumentative essay differs from the expository essay in the amount of pre-writing (invention) and research involved. The argumentative essay is commonly assigned as a capstone or final project in first year writing or advanced composition courses and involves lengthy, detailed research. Expository essays involve less research and are shorter in length. Expository essays are often used for in-class writing exercises or tests, such as the GED or GRE.

Argumentative essay assignments generally call for extensive research of literature or previously published material. Argumentative assignments may also require empirical research where the student collects data through interviews, surveys, observations, or experiments. Detailed research allows the student to learn about the topic and to understand different points of view regarding the topic so that she/he may choose a position and support it with the evidence collected during research. Regardless of the amount or type of research involved, argumentative essays must establish a clear thesis and follow sound reasoning.

The structure of the argumentative essay is held together by the following.

• A clear, concise, and defined thesis statement that occurs in the first paragraph of the essay.

In the first paragraph of an argument essay, students should set the context by reviewing the topic in a general way. Next the author should explain why the topic is important ( exigence ) or why readers should care about the issue. Lastly, students should present the thesis statement. It is essential that this thesis statement be appropriately narrowed to follow the guidelines set forth in the assignment. If the student does not master this portion of the essay, it will be quite difficult to compose an effective or persuasive essay.

• Clear and logical transitions between the introduction, body, and conclusion.

Transitions are the mortar that holds the foundation of the essay together. Without logical progression of thought, the reader is unable to follow the essay’s argument, and the structure will collapse. Transitions should wrap up the idea from the previous section and introduce the idea that is to follow in the next section.

• Body paragraphs that include evidential support.

Each paragraph should be limited to the discussion of one general idea. This will allow for clarity and direction throughout the essay. In addition, such conciseness creates an ease of readability for one’s audience. It is important to note that each paragraph in the body of the essay must have some logical connection to the thesis statement in the opening paragraph. Some paragraphs will directly support the thesis statement with evidence collected during research. It is also important to explain how and why the evidence supports the thesis ( warrant ).

However, argumentative essays should also consider and explain differing points of view regarding the topic. Depending on the length of the assignment, students should dedicate one or two paragraphs of an argumentative essay to discussing conflicting opinions on the topic. Rather than explaining how these differing opinions are wrong outright, students should note how opinions that do not align with their thesis might not be well informed or how they might be out of date.

• Evidential support (whether factual, logical, statistical, or anecdotal).

The argumentative essay requires well-researched, accurate, detailed, and current information to support the thesis statement and consider other points of view. Some factual, logical, statistical, or anecdotal evidence should support the thesis. However, students must consider multiple points of view when collecting evidence. As noted in the paragraph above, a successful and well-rounded argumentative essay will also discuss opinions not aligning with the thesis. It is unethical to exclude evidence that may not support the thesis. It is not the student’s job to point out how other positions are wrong outright, but rather to explain how other positions may not be well informed or up to date on the topic.

• A conclusion that does not simply restate the thesis, but readdresses it in light of the evidence provided.

It is at this point of the essay that students may begin to struggle. This is the portion of the essay that will leave the most immediate impression on the mind of the reader. Therefore, it must be effective and logical. Do not introduce any new information into the conclusion; rather, synthesize the information presented in the body of the essay. Restate why the topic is important, review the main points, and review your thesis. You may also want to include a short discussion of more research that should be completed in light of your work.

A complete argument

Perhaps it is helpful to think of an essay in terms of a conversation or debate with a classmate. If I were to discuss the cause of World War II and its current effect on those who lived through the tumultuous time, there would be a beginning, middle, and end to the conversation. In fact, if I were to end the argument in the middle of my second point, questions would arise concerning the current effects on those who lived through the conflict. Therefore, the argumentative essay must be complete, and logically so, leaving no doubt as to its intent or argument.

The five-paragraph essay

A common method for writing an argumentative essay is the five-paragraph approach. This is, however, by no means the only formula for writing such essays. If it sounds straightforward, that is because it is; in fact, the method consists of (a) an introductory paragraph (b) three evidentiary body paragraphs that may include discussion of opposing views and (c) a conclusion.

Longer argumentative essays

Complex issues and detailed research call for complex and detailed essays. Argumentative essays discussing a number of research sources or empirical research will most certainly be longer than five paragraphs. Authors may have to discuss the context surrounding the topic, sources of information and their credibility, as well as a number of different opinions on the issue before concluding the essay. Many of these factors will be determined by the assignment.

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Comprehensive argumentative essay example on social media, rachel r.n..

• February 22, 2024

What You'll Learn

The Double-Edged Sword of Social Media: A Comprehensive Analysis

In today’s digital age, social media platforms have become an integral part of our daily lives, revolutionizing the way we communicate, share information, and interact with one another. With the advent of platforms like Facebook, Twitter, Instagram, and TikTok, the world has witnessed unprecedented connectivity and accessibility to vast amounts of information. While proponents argue that social media fosters communication, facilitates networking, and empowers individuals, detractors raise concerns about its detrimental effects on mental health, privacy, and societal well-being. This essay aims to provide a comprehensive examination of the dual nature of social media, exploring both its positive and negative impacts on individuals and society.(Comprehensive Argumentative Essay Example on Social Media)

Firstly, social media platforms serve as powerful tools for communication and networking , allowing individuals to connect with friends, family, and like-minded individuals across geographical boundaries. Platforms like Facebook and Twitter enable users to share updates, photos, and messages in real-time, fostering meaningful relationships and maintaining connections. Moreover, social media facilitates information dissemination, serving as a catalyst for social movements, political activism, and grassroots initiatives. The Arab Spring and the #BlackLivesMatter movement are prime examples of how social media has been instrumental in mobilizing communities and effecting social change.(Comprehensive Argumentative Essay Example on Social Media)

Secondly, social media platforms offer unparalleled opportunities for self-expression and creativity. Platforms like Instagram and YouTube provide individuals with a platform to showcase their talents, share their passions, and express themselves authentically. From photography and videography to music and art, social media empowers individuals to cultivate personal brands and reach a global audience. Influencers and content creators have leveraged social media to build lucrative careers and influence popular culture, democratizing fame and success in the digital age.(Comprehensive Argumentative Essay Example on Social Media)

However, despite its many benefits, social media also has significant drawbacks that cannot be overlooked. One of the most pressing concerns is its impact on mental health and well-being. Studies have shown a correlation between excessive social media use and mental health issues such as anxiety, depression, and low self-esteem. The constant comparison to curated and idealized versions of others’ lives can lead to feelings of inadequacy and FOMO (fear of missing out), exacerbating existing insecurities and negative self-perceptions. Moreover, the addictive nature of social media, characterized by endless scrolling and dopamine-driven feedback loops, can disrupt sleep patterns, impair cognitive function, and detract from real-world interactions.(Comprehensive Argumentative Essay Example on Social Media)

Furthermore, social media platforms have raised significant privacy and security concerns, as users’ personal data and online activities are often harvested, analyzed, and monetized without their consent. The Cambridge Analytica scandal, in which the personal information of millions of Facebook users was improperly obtained and used for political advertising purposes, highlighted the inherent risks of entrusting sensitive information to social media companies. Moreover, the proliferation of fake news, misinformation, and online harassment on platforms like Twitter and YouTube has undermined trust in traditional media sources and fueled polarization and division within society.(Comprehensive Argumentative Essay Example on Social Media)

In conclusion, social media is a double-edged sword that presents both opportunities and challenges for individuals and society at large. While it has revolutionized communication, empowered individuals, and facilitated social movements, it has also contributed to mental health issues, privacy breaches, and societal polarization. As we navigate the complexities of the digital age, it is imperative to strike a balance between harnessing the potential of social media for positive change while mitigating its negative impacts through responsible usage, digital literacy, and regulatory measures. Ultimately, the future of social media lies in our collective ability to harness its power for the greater good while safeguarding against its inherent risks and pitfalls.(Comprehensive Argumentative Essay Example on Social Media)

Kent, M. L., & Li, C. (2020). Toward a normative social media theory for public relations. Public Relations Review, 46(1), 101857. https://www.sciencedirect.com/science/article/pii/S0363811118303527

Hall, J. A., & Liu, D. (2022). Social media use, social displacement, and well-being.  Current Opinion in Psychology ,  46 , 101339. https://www.sciencedirect.com/science/article/pii/S2352250X22000513

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9.3: The Argumentative Essay

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Learning Objectives

• Examine types of argumentative essays

Argumentative Essays

You may have heard it said that all writing is an argument of some kind. Even if you’re writing an informative essay, you still have the job of trying to convince your audience that the information is important. However, there are times you’ll be asked to write an essay that is specifically an argumentative piece.

An argumentative essay is one that makes a clear assertion or argument about some topic or issue. When you’re writing an argumentative essay, it’s important to remember that an academic argument is quite different from a regular, emotional argument. Note that sometimes students forget the academic aspect of an argumentative essay and write essays that are much too emotional for an academic audience. It’s important for you to choose a topic you feel passionately about (if you’re allowed to pick your topic), but you have to be sure you aren’t too emotionally attached to a topic. In an academic argument, you’ll have a lot more constraints you have to consider, and you’ll focus much more on logic and reasoning than emotions.

Argumentative essays are quite common in academic writing and are often an important part of writing in all disciplines. You may be asked to take a stand on a social issue in your introduction to writing course, but you could also be asked to take a stand on an issue related to health care in your nursing courses or make a case for solving a local environmental problem in your biology class. And, since argument is such a common essay assignment, it’s important to be aware of some basic elements of a good argumentative essay.

When your professor asks you to write an argumentative essay, you’ll often be given something specific to write about. For example, you may be asked to take a stand on an issue you have been discussing in class. Perhaps, in your education class, you would be asked to write about standardized testing in public schools. Or, in your literature class, you might be asked to argue the effects of protest literature on public policy in the United States.

However, there are times when you’ll be given a choice of topics. You might even be asked to write an argumentative essay on any topic related to your field of study or a topic you feel that is important personally.

Whatever the case, having some knowledge of some basic argumentative techniques or strategies will be helpful as you write. Below are some common types of arguments.

Causal Arguments

• In this type of argument, you argue that something has caused something else. For example, you might explore the causes of the decline of large mammals in the world’s ocean and make a case for your cause.

Evaluation Arguments

• In this type of argument, you make an argumentative evaluation of something as “good” or “bad,” but you need to establish the criteria for “good” or “bad.” For example, you might evaluate a children’s book for your education class, but you would need to establish clear criteria for your evaluation for your audience.

Proposal Arguments

• In this type of argument, you must propose a solution to a problem. First, you must establish a clear problem and then propose a specific solution to that problem. For example, you might argue for a proposal that would increase retention rates at your college.

Narrative Arguments

• In this type of argument, you make your case by telling a story with a clear point related to your argument. For example, you might write a narrative about your experiences with standardized testing in order to make a case for reform.

Rebuttal Arguments

• In a rebuttal argument, you build your case around refuting an idea or ideas that have come before. In other words, your starting point is to challenge the ideas of the past.

Definition Arguments

• In this type of argument, you use a definition as the starting point for making your case. For example, in a definition argument, you might argue that NCAA basketball players should be defined as professional players and, therefore, should be paid.

https://assessments.lumenlearning.co...essments/20277

Essay Examples

• Click here to read an argumentative essay on the consequences of fast fashion . Read it and look at the comments to recognize strategies and techniques the author uses to convey her ideas.
• In this example, you’ll see a sample argumentative paper from a psychology class submitted in APA format. Key parts of the argumentative structure have been noted for you in the sample.

Link to Learning

For more examples of types of argumentative essays, visit the Argumentative Purposes section of the Excelsior OWL .

Contributors and Attributions

• Argumentative Essay. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/rhetorical-styles/argumentative-essay/ . License : CC BY: Attribution
• Image of a man with a heart and a brain. Authored by : Mohamed Hassan. Provided by : Pixabay. Located at : pixabay.com/illustrations/decision-brain-heart-mind-4083469/. License : Other . License Terms : pixabay.com/service/terms/#license

Home — Essay Samples — Business — Marketing — Advertisement

Essays on Advertisement

Choosing a compelling advertisement essay topic.

Choosing a compelling advertisement essay topic can be a challenging task. To find the perfect topic that stands out and captures the reader's attention, consider the following recommendations:

- Brainstorm : Begin by brainstorming ideas related to advertisements that interest you. Think about recent commercials, marketing strategies, or advertising campaigns that have caught your attention.

- Research : Once you have a few potential topics, conduct thorough research to gather relevant information. Explore different advertising techniques, psychological aspects, or industry trends to help you narrow down your options.

- Relevance : Consider the relevance of the topic in today's society. Select a topic that is current and has the potential to engage readers. This could be related to the impact of social media advertising or the ethical considerations in advertising.

- Unique Perspective : Look for an angle that offers a unique perspective on the topic. Avoid rehashing common themes and strive to present fresh insights into the chosen subject.

- Controversy : Controversial topics tend to attract attention. Choose a topic that sparks debate or raises questions, but be sure to handle it sensitively and provide balanced arguments.

- Audience Appeal : Consider the interests and preferences of your target audience. Select a topic that resonates with them, whether it's about the influence of celebrity endorsements or the role of humor in advertising.

- Personal Connection : If you have personal experiences or anecdotes related to the topic, it can enhance the authenticity and engagement of your essay. Share your insights and connect with readers on a personal level.

Remember, a good advertisement essay topic should be thought-provoking, well-researched, and relevant to the current advertising landscape.

Unlocking the Best Advertisement Essay Topics

1. The Impact of Emotional Appeals in Advertising: Explore how emotions are used to influence consumer behavior and decision-making in advertising campaigns.

2. Gender Stereotypes in Advertisements: Breaking the Mold: Analyze the portrayal of gender roles and stereotypes in advertisements and discuss efforts to challenge and break these stereotypes.

3. The Power of Storytelling in Advertising Campaigns: Examine how storytelling techniques are utilized in advertising to create emotional connections and engage consumers.

4. Subliminal Messaging: Manipulation or Effective Marketing?: Investigate the controversial practice of subliminal messaging in advertising and its potential impact on consumer behavior.

5. The Role of Humor in Advertising: Making Consumers Laugh and Buy: Discuss the effectiveness of humor as a persuasive tool in advertising and its influence on consumer attitudes and purchasing decisions.

6. The Influence of Social Media Advertising on Consumer Behavior: Explore how social media platforms have transformed advertising and examine their impact on consumer behavior and brand perception.

7. Ethical Considerations in Advertising: Balancing Profit and Responsibility: Analyze the ethical challenges faced by advertisers and discuss strategies for maintaining ethical standards in advertising.

8. Celebrity Endorsements: Enhancing Brand Image or Exploitation?: Examine the use of celebrity endorsements in advertising and evaluate their impact on brand image and consumer perception.

9. The Evolution of Advertising: From Traditional to Digital: Trace the evolution of advertising from traditional mediums to digital platforms and discuss the advantages and challenges associated with this shift.

10. Greenwashing: The Deceptive Tactics of Eco-Friendly Advertising: Investigate the phenomenon of greenwashing in advertising, where companies falsely claim to be environmentally friendly, and discuss its implications.

Engaging Advertisement Essay Questions

1. How do emotional appeals in advertising influence consumer purchasing decisions? Provide examples and discuss the psychological mechanisms behind these appeals.

2. In what ways do gender stereotypes perpetuated in advertisements affect society? Analyze the impact of gender portrayals on individuals and broader cultural perceptions.

3. How does storytelling in advertising create a stronger emotional connection with consumers? Explore the elements of storytelling and its impact on consumer engagement.

4. To what extent does subliminal messaging impact consumer behavior? Discuss the concept of subliminal messaging and its effectiveness in influencing consumer choices.

5. What are the psychological mechanisms behind the effectiveness of humor in advertising? Analyze how humor influences consumer attitudes and purchasing decisions.

Advertisement Essay Prompts to Inspire Your Writing

1. Imagine you are an advertising executive tasked with creating an ad campaign to challenge gender stereotypes. Develop a compelling concept and explain how it would influence societal perceptions.

2. Write a persuasive essay arguing for or against the use of fear as a persuasive tactic in advertising. Provide examples and evidence to support your viewpoint.

3. You have been hired to analyze the impact of social media influencers on consumer behavior. Discuss the advantages and disadvantages of this marketing strategy, and provide recommendations for brands.

4. Create a fictitious advertisement for a controversial product or service. Explain the underlying message and discuss the potential ethical concerns associated with promoting such an item.

5. Investigate the use of nostalgia in advertising and its impact on consumer behavior. Analyze a specific nostalgic ad campaign and discuss its effectiveness in creating a connection with consumers.

Answers to Common Questions about Writing an Advertisement Essay

Q: What is the purpose of an advertisement essay?

A: An advertisement essay aims to analyze and evaluate the effectiveness, strategies, and impact of various advertising techniques on consumers and society.

Q: How do I choose a unique advertisement essay topic?

A: Look for current and controversial topics within the advertising industry, focusing on aspects such as ethics, psychology, or cultural influences. Consider personal experiences and perspectives to add a unique touch.

Q: Can I use personal anecdotes in an advertisement essay?

A: Yes, incorporating personal anecdotes can add authenticity and engage readers on a personal level. However, ensure they are relevant and support the main argument.

Q: What should I consider when brainstorming advertisement essay topics?

A: Consider recent advertisements, marketing strategies, or advertising campaigns that have caught your attention. Reflect on the impact, cultural significance, or ethical implications of these topics.

Q: How can I make my advertisement essay stand out?

A: Offer a unique perspective, present fresh insights, and explore controversial or thought-provoking angles. Engage the reader by connecting with their interests and emotions.

Q: Are there any industry-specific advertisement essay topics?

A: Yes, you can explore advertising topics related to specific industries, such as fashion, technology, or food. Analyze the unique strategies and challenges faced by advertisers in these sectors.

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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

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• Persuasive Speeches
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Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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How to Write an Argumentative Essay

Last Updated: June 14, 2023 Fact Checked

This article was co-authored by Jake Adams . Jake Adams is an academic tutor and the owner of Simplifi EDU, a Santa Monica, California based online tutoring business offering learning resources and online tutors for academic subjects K-College, SAT & ACT prep, and college admissions applications. With over 14 years of professional tutoring experience, Jake is dedicated to providing his clients the very best online tutoring experience and access to a network of excellent undergraduate and graduate-level tutors from top colleges all over the nation. Jake holds a BS in International Business and Marketing from Pepperdine University. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 845,571 times.

Understanding how to structure and write an argumentative essay is a useful skill. Strong argumentative essays present relevant evidence that supports an argument and convinces the audience of a particular stance. This type of essay provides the reader with a thorough overview of a topic, covering all facets, but also attempts to persuade the reader into agreeing with the author's point of view.

Understanding the Format

• Argumentative essays also provide your audience with a well-rounded summary of the issue at hand, but clearly indicate what your own point of view is and why this view is the best option over others.

• The effectiveness of this type of essay depends on the author's ability to parse through the various facets of the topic and lead the reader toward an obvious and logical conclusion. To this end, you must familiarize yourself with all opinions about the topic so that you can also outline the viewpoints that oppose your own view (counterarguments).

• Make sure you have your desired outcome in mind as you move forward in the writing process.

Selecting a Topic

• For example, writing an argumentative essay on the fact that exercise is good for you would be undesirable because it would be difficult to find contradicting views on the topic; everyone agrees that exercise is good for people.

• Avoid choosing a topic that has been overdone, or, on the other hand, one that is too obscure (since supporting evidence may be more difficult to find).

• Try a debate-style conversation in which you each bring up aspects of the controversy and attempt to explain your view on the topic.

• Are you writing the paper for a class, in which case your audience is your professor and your classmates? Or perhaps you are writing it for a presentation to a larger group of people. Regardless, you must think about where your audience is coming from in order to lead them to your desired outcome.
• People's backgrounds and experiences often influence how they will react to views different from their own, so it is helpful for you to be knowledgeable about these factors.
• You also use different language when addressing different groups of people. For example, you would speak to the pastor at your church differently than you might speak in a casual setting with your best friend. It is important to be mindful of these distinctions when considering your audience.

• Rhetorical situations usually involve employing language that is intended to persuade someone toward a particular view or belief. That is why rhetoric is important in an argumentative essay. These types of essays aim to convince the reader that the author's view on the subject is the most correct one. [6] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

Structuring Your Argument

• A good title will act as a "preview" for what your paper will be about. Many titles for academic papers come in two parts, separated by a colon. The first part is often a catchy hook that involves a pun on your topic or an impactful quote, and the second part is usually a sentence that sums up or provides details about your argument. [8] X Research source

• A good thesis statement is concise and clear. It tells the reader what the point of the paper is and why it's important. The thesis must make a claim of some sort. [10] X Research source This can be a claim of value (describing the worth of how we view a certain thing), a claim of definition (arguing that the way we define a term or idea needs to be altered in some way), a claim of cause and effect (claiming that one event or thing caused another event or thing), or a claim about policy solutions (arguing that the way we do things needs to be changed for some reason).
• Here is an example of a strong thesis statement: Excessive meat consumption in America is the leading cause of pollution today, and, thus, is a significant influence on global warming. This thesis makes a claim (specifically a cause and effect claim) about a debatable topic with a narrow enough focus to create an interesting, manageable argumentative essay.
• Here is an example of a weak thesis statement: Pollution is a problem in the world today. This is not a debatable issue; few people would argue that pollution is not a problem. The topic is also too broad. You can't write a paper on every single aspect of pollution.

• Changing the thesis to avoid this form will make for a much more functional essay that is written at a more advanced level. A more effective thesis would be something like this: Due to increasing global temperatures and rising ocean levels, global warming has become an issue that needs to be acknowledged by a wider audience in order to begin reversing the effects.

• There are many different ways to organize your argument, but the most important thing is that you cover all aspects of the issue. Leaving out information simply because it contradicts your thesis idea is unethical as it does not provide an accurate portrayal of the issue.
• Be sure to include counterarguments (those ideas that are at odds with your own view), but explain to your reader why your own viewpoint is more logical and accurate, perhaps because the opposing view is based on outdated information, etc. Avoid implicating opposing views as wrong because it could alienate your readers.

• Be sure to review your main points and restate your thesis. But make sure not to introduce any new information in the conclusion so that you can effectively wrap up what you've already said.
• Often, it is helpful to end with a look forward to further research that could be done on the topic in light of what you have said in your paper.

Including Research and Sources

• Ask a reference librarian for assistance in finding reputable, useful sources for your argument. They will probably be happy to help you.

• Scholarly sources should be written by experts in the field (i.e. use a quote from someone with a PhD in environmental science if you are writing an argumentative paper on the dangers of global warming) or published in scholarly, peer-reviewed outlets. This means that sources are fact-checked by a panel of experts before they are approved for publication.
• It is important to remember that anyone can write things on the internet without any kind of publication standards for accuracy, so using blogs and many websites is not a good idea in an academic paper.

• Citing sources involves writing quotation marks (") around the verbatim quotes and then including a parenthetical in-text citation at the end of the quote that refers to a source listed on the Bibliography or Works Cited page at the end of your paper.
• There are several different formatting methods that are used in different fields. [16] X Research source For example, in English departments they use MLA formatting and in history departments they usually implement Chicago style formatting.

Editing and Applying Final Touches

• Sentence fragments. [18] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source Fragments are incomplete phrases that cannot stand alone as a sentence because they are missing either a verb, a noun, or a complete thought.
• Parallelism. [19] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source Errors in parallelism occur when words or groups of words do not appear in the same format or structure within a sentence.
• Subject-verb agreement. [20] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source Errors with subject-verb agreement happen when an incorrect verb form is used with a particular subject. For example, he know instead of he knows.

Community Q&A

• Include only relevant information. Don't drift off-topic. Thanks Helpful 0 Not Helpful 0
• Try to make each paragraph about a different aspect. Thanks Helpful 0 Not Helpful 0
• Use basic writing techniques to write the essay. Sentences should logically flow and have a specific purpose. Thanks Helpful 0 Not Helpful 0

• It is important to respect different views and to only use information, not insults, to support your claim. Thanks Helpful 41 Not Helpful 7
• It is also important not to base your reasons on opinions. Thanks Helpful 4 Not Helpful 0

You Might Also Like

• ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/essay_writing/argumentative_essays.html
• ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/organizing_your_argument.html
• ↑ https://www.grammarly.com/blog/argumentative-essay/
• ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/rhetorical_situation/index.html
• ↑ https://grammar.yourdictionary.com/style-and-usage/top-10-argumentative-essay-topics.html
• ↑ https://umanitoba.ca/student/academiclearning/media/Writing_a_Great_Title_NEW.pdf
• ↑ Jake Adams. Academic Tutor & Test Prep Specialist. Expert Interview. 20 May 2020.
• ↑ https://owl.english.purdue.edu/owl/resource/588/01/
• ↑ https://slc.berkeley.edu/writing-worksheets-and-other-writing-resources/suggestions-developing-argumentative-essays
• ↑ https://writingcenter.uagc.edu/argumentative-writing
• ↑ https://guides.skylinecollege.edu/c.php?g=279231&p=4339683
• ↑ https://owl.english.purdue.edu/owl/section/2/
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_for_errors.html
• http://homeworktips.about.com/od/essaywriting/a/argument.htm

About This Article

To write an argumentative essay, select a debatable topic that you have a strong opinion about. Your job is to convince the reader that your view on the subject is the best one, so choose a topic you can investigate and support with research. Open the essay with a concise thesis that asserts your viewpoint, then sum up all aspects of the issue, including your opinion and counterarguments. Pull quotes from reputable sources to support your stance, and end by restating your thesis and reasserting your main points. If you want to learn more, like how to format your Works Cited page to list your sources, keep reading the article! Did this summary help you? Yes No

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Guest Essay

Elite Colleges Walked Into the Israel Divestment Trap

By Gary Sernovitz

Mr. Sernovitz is a managing director of Lime Rock Management, a private equity firm that invests in oil and gas and clean energy companies and whose investors include colleges and universities.

“ Disclose, divest, we will not stop, we will not rest ” is a frequent chant ringing through pro-Palestinian college protests. Of all the actions one could advocate in the war between Israel and Hamas, protesters at Columbia listed, as their first demand, that it divest from companies and institutions that, in their view, “profit from Israeli apartheid.”

Israeli companies aren’t the only target. A proposal Columbia students put forward in December calls for divestment from Microsoft, Airbnb, Amazon and Alphabet, among others. Microsoft is tagged for supplying cloud software services to Israel; Airbnb is targeted for posting rentals in Israeli settlements in the West Bank, listings the platform said it would remove in 2018 . The company reversed this policy months later to settle lawsuits.

Administrators at some universities, including Brown and Northwestern , have agreed to talks with students about divestment as part of agreements to end campus encampments. Other schools have said point blank that they will not accede. The University of Michigan Regents, for one, in March reaffirmed “its longstanding policy to shield the endowment from political pressures and base investment decisions on financial factors such as risk and return.”

“Longstanding” is a debatable term, as it was only three years ago that the regents decided the endowment should stop investing in funds focused on certain fossil fuels (which affected the firm I work at). Before the war in Gaza, it had been pretty easy for universities to make compromises around divestment demands, but those expedient choices are haunting them now. Every investment in elite schools’ endowments is up for debate.

College endowment managers no doubt feel beleaguered that pressing moral questions regularly end up on their desks. For that desk is already covered with spreadsheets on another question: how to generate returns for universities that are nonprofits, unfathomably expensive, and desperate to not be just finishing schools for the rich. Last fiscal year, endowments over $5 billion provided 17.7 percent of their university’s budgets . This school year, Williams College charged $81,200 in tuition and fees . But spending per student was $135,600. The endowment helps make up the difference.

Yet activists view endowments with a sense of ownership. They are part of a community that owns this money. They also go after endowments because they lack better targets. It says something about the authority of ideas in our age that students lobby institutions dedicated to the advancement and propagation of knowledge mainly over what they do with their excess cash.

The mother to all divestment movements was the one that aimed at apartheid in South Africa in the 1970s and ’80s. (In 1981, Barack Obama g ave his first public speech at a divestment rally at Occidental College.) It largely worked: Over 100 colleges in the U.S. eventually agreed to at least partly divest from companies that did business in the country. Years later, many believe divestment played some role in ending apartheid in South Africa.

From 2020 to 2022, as evidence of climate change grew increasingly unavoidable, student demands for divestment from fossil fuels claimed more victories, especially at the Ivy League and other colleges with large endowments — and not coincidentally large groups of activist students telling them what to do with them. Schools’ exposure to oil and gas investments was often less than 5 percent of their endowment, so finding a way to wind down investing, in some form, in the sector was easy to do.

Every divesting institution found its own path, some more logically consistent and sincere than others. I watched some of this unfold firsthand as some schools stopped investing in our oil and gas funds while others invested in our clean energy funds. But almost all the schools succeeded in minimizing real disruption to the endowment and inducing student activists to move on.

Unlike the effects of the South Africa movement, the early impact of oil and gas divestment by colleges and others has been negligible, or even counterproductive: Oil and gas companies have needed little external financial capital , and hostility to the divestment movement has led Republican-led states such as Florida to restrict E.S.G. investing , which focuses on environmental, social and governance factors. (Note that Florida’s State Board of Administration manages almost exactly the same amount of money as the 10 largest private college endowments combined.)

What the fossil fuel divestiture did establish, however, was that university leaders can be made to concede that their endowments will, in certain circumstances, be guided by the school’s collective values, and that current students can shape those values. And by getting endowments to not invest in the sector in some way , the protesters hardened an abstract moral judgment: that the oil and gas business, and the faceless bureaucrats who work for it, are wrong . Divestment champions hope the symbolic removal of an industry’s “social license” can take on its own power, emboldening government policymakers to regulate that industry or dissuading students from seeking jobs in it.

Now the reason for divestment is Israel rather than oil. For many students it’s part of the same conversation , as I saw in a scrawled word salad sign on display at Tulane’s pro-Palestinian encampment: “From the Gulf to the sea, no genocide for oil greed.”

University leaders could follow the same playbook as they did on fossil fuels and find ways to symbolically divest without disrupting their endowments in any notable way. Based on the size of G.D.P., not investing is Israel directly would be like not investing in Colorado. And despite the chants that charge otherwise, many endowments appear to have little to no direct exposure to Israel or to many of the American companies protesters want to blacklist.

But there’s a key difference between avoiding fossil fuels and shunning Israel. The institutions that divested from oil and gas made sure to describe it as financially prudent, albeit sometimes with shallow investment logic. This time, Israel’s social license is the only thing that is on the table. And if Israel is on the table, what other countries should lose their social license? How many years must pass since what some believe to be a country’s settler colonialist period or messy wars that kill innocent civilians to make it investable?

And if divestment against Israel is carried out, when should it end? Oil and gas divesting is meant never to end; oil and gas consumption is meant to end. Divestment from South Africa ended with apartheid. So university leaders will be forced to ask an often heterogeneous group of students what would earn Israel its social license back. A cease-fire? A new Israeli government? A two-state solution? The end of Israel as a Jewish state?

The effort to identify every investment with ties to Israel is also fraught. Columbia activists could find information only on pocket-change-size ownership of certain companies, such as $69,000 of Microsoft stock. So protesters are also demanding that colleges disclose all their investments, presumably so students can research the morality of each one. However, some firms that manage parts of an endowment’s money, particularly hedge funds, don’t report individual holdings to investors: asking them for it is like asking for the secret recipe for Coke.

But even if an endowment could provide a list of every underlying investment, it would likely then be inundated for more calls to divest, for more discovered connections — however small — to Israel, and for reasons related to other offenses discoverable with an online search. Why would there not be a Taiwanese student group demanding divestment from China, to dissuade an invasion? Other students demanding divestment from Big Tech, citing students’ mental health? Others demanding divestment from all of it, the hedge funds and private equity funds whose asset managers are not exactly healing American income inequality?

The answer, of course, is that endowments can’t be in the moral adjudication business — and they should never have headed this way. This does not mean that investing should be a returns-at-any-cost exercise. But it does mean that the real world does not always provide objective answers to how to balance benefits and consequences of companies providing products and services: Carbon emissions are bad, but energy consumption is necessary. Microsoft software for the Israeli government may displease you, but Microsoft saying it won’t sell software to Israel would displease others — and probably get itself banned from working with New York State agencies .

Listen to the protesters on divestment. They will not stop. They will not rest.

But neither will the markets. They open every morning, Monday through Friday, and university budgets’ demands on endowments never go away. Tuitions are rising . Costs always go up . Colleges should debate deep moral issues and discuss the hard compromises to solve the world’s ills. But we should move those efforts to the lecture halls, away from the investment offices. Divesting is an easy chant. Investing is hard enough as it is.

Gary Sernovitz is a managing director of Lime Rock Management, a private equity firm that invests in oil and gas and clean energy companies and whose investors include colleges and universities. He is also the author of “The Counting House,” a novel about the travails of a university chief investment officer.

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