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How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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It’s the roadmap to your essay, it’s the forecast for your argument, it’s...your introduction paragraph, and writing one can feel pretty intimidating. The introduction paragraph is a part of just about every kind of academic writing , from persuasive essays to research papers. But that doesn’t mean writing one is easy!

If trying to write an intro paragraph makes you feel like a Muggle trying to do magic, trust us: you aren’t alone. But there are some tips and tricks that can make the process easier—and that’s where we come in.

In this article, we’re going to explain how to write a captivating intro paragraph by covering the following info:  

• A discussion of what an introduction paragraph is and its purpose in an essay
• An overview of the most effective introduction paragraph format, with explanations of the three main parts of an intro paragraph
• An analysis of real intro paragraph examples, with a discussion of what works and what doesn’t
• A list of four top tips on how to write an introduction paragraph

Are you ready? Let’s begin!

What Is an Introduction Paragraph? 

An introduction paragraph is the first paragraph of an essay , paper, or other type of academic writing. Argumentative essays , book reports, research papers, and even personal  essays are common types of writing that require an introduction paragraph. Whether you’re writing a research paper for a science course or an argumentative essay for English class , you’re going to have to write an intro paragraph. 

So what’s the purpose of an intro paragraph? As a reader’s first impression of your essay, the intro paragraph should introduce the topic of your paper. 

Your introduction will also state any claims, questions, or issues that your paper will focus on. This is commonly known as your paper’s thesis . This condenses the overall point of your paper into one or two short sentences that your reader can come back and reference later.

But intro paragraphs need to do a bit more than just introduce your topic. An intro paragraph is also supposed to grab your reader’s attention. The intro paragraph is your chance to provide just enough info and intrigue to make your reader say, “Hey, this topic sounds interesting. I think I’ll keep reading this essay!” That can help your essay stand out from the crowd.

In most cases, an intro paragraph will be relatively short. A good intro will be clear, brief, purposeful, and focused. While there are some exceptions to this rule, it’s common for intro paragraphs to consist of three to five sentences . 

Effectively introducing your essay’s topic, purpose, and getting your reader invested in your essay sounds like a lot to ask from one little paragraph, huh? In the next section, we’ll demystify the intro paragraph format by breaking it down into its core parts . When you learn how to approach each part of an intro, writing one won’t seem so scary!

Once you figure out the three parts of an intro paragraph, writing one will be a piece of cake!

The 3 Main Parts of an Intro Paragraph

In general, an intro paragraph is going to have three main parts: a hook, context, and a thesis statement . Each of these pieces of the intro plays a key role in acquainting the reader with the topic and purpose of your essay. 

Below, we’ll explain how to start an introduction paragraph by writing an effective hook, providing context, and crafting a thesis statement. When you put these elements together, you’ll have an intro paragraph that does a great job of making a great first impression on your audience!

Intro Paragraph Part 1: The Hook

When it comes to how to start an introduction paragraph, o ne of the most common approaches is to start with something called a hook. 

What does hook mean here, though? Think of it this way: it’s like when you start a new Netflix series: you look up a few hours (and a few episodes) later and you say, “Whoa. I guess I must be hooked on this show!” 

That’s how the hook is supposed to work in an intro paragrap h: it should get your reader interested enough that they don’t want to press the proverbial “pause” button while they’re reading it . In other words, a hook is designed to grab your reader’s attention and keep them reading your essay! 

This means that the hook comes first in the intro paragraph format—it’ll be the opening sentence of your intro. 

It’s important to realize  that there are many different ways to write a good hook. But generally speaking, hooks must include these two things: what your topic is, and the angle you’re taking on that topic in your essay. 

One approach to writing a hook that works is starting with a general, but interesting, statement on your topic. In this type of hook, you’re trying to provide a broad introduction to your topic and your angle on the topic in an engaging way . 

For example, if you’re writing an essay about the role of the government in the American healthcare system, your hook might look something like this: 

There's a growing movement to require that the federal government provide affordable, effective healthcare for all Americans. 

This hook introduces the essay topic in a broad way (government and healthcare) by presenting a general statement on the topic. But the assumption presented in the hook can also be seen as controversial, which gets readers interested in learning more about what the writer—and the essay—has to say.

In other words, the statement above fulfills the goals of a good hook: it’s intriguing and provides a general introduction to the essay topic.

Intro Paragraph Part 2: Context

Once you’ve provided an attention-grabbing hook, you’ll want to give more context about your essay topic. Context refers to additional details that reveal the specific focus of your paper. So, whereas the hook provides a general introduction to your topic, context starts helping readers understand what exactly you’re going to be writing about

You can include anywhere from one to several sentences of context in your intro, depending on your teacher’s expectations, the length of your paper, and complexity of your topic. In these context-providing sentences, you want to begin narrowing the focus of your intro. You can do this by describing a specific issue or question about your topic that you’ll address in your essay. It also helps readers start to understand why the topic you’re writing about matters and why they should read about it. 

So, what counts as context for an intro paragraph? Context can be any important details or descriptions that provide background on existing perspectives, common cultural attitudes, or a specific situation or controversy relating to your essay topic. The context you include should acquaint your reader with the issues, questions, or events that motivated you to write an essay on your topic...and that your reader should know in order to understand your thesis. 

For instance, if you’re writing an essay analyzing the consequences of sexism in Hollywood, the context you include after your hook might make reference to the #metoo and #timesup movements that have generated public support for victims of sexual harassment. 

The key takeaway here is that context establishes why you’re addressing your topic and what makes it important. It also sets you up for success on the final piece of an intro paragraph: the thesis statement.

Elle Woods' statement offers a specific point of view on the topic of murder...which means it could serve as a pretty decent thesis statement!

Intro Paragraph Part 3: The Thesis

The final key part of how to write an intro paragraph is the thesis statement. The thesis statement is the backbone of your introduction: it conveys your argument or point of view on your topic in a clear, concise, and compelling way . The thesis is usually the last sentence of your intro paragraph. 

Whether it’s making a claim, outlining key points, or stating a hypothesis, your thesis statement will tell your reader exactly what idea(s) are going to be addressed in your essay. A good thesis statement will be clear, straightforward, and highlight the overall point you’re trying to make.

Some instructors also ask students to include an essay map as part of their thesis. An essay map is a section that outlines the major topics a paper will address. So for instance, say you’re writing a paper that argues for the importance of public transport in rural communities. Your thesis and essay map might look like this: 

Having public transport in rural communities helps people improve their economic situation by giving them reliable transportation to their job, reducing the amount of money they spend on gas, and providing new and unionized work .

The underlined section is the essay map because it touches on the three big things the writer will talk about later. It literally maps out the rest of the essay!

So let’s review: Your thesis takes the idea you’ve introduced in your hook and context and wraps it up. Think of it like a television episode: the hook sets the scene by presenting a general statement and/or interesting idea that sucks you in. The context advances the plot by describing the topic in more detail and helping readers understand why the topic is important. And finally, the thesis statement provides the climax by telling the reader what you have to say about the topic. 

The thesis statement is the most important part of the intro. Without it, your reader won’t know what the purpose of your essay is! And for a piece of writing to be effective, it needs to have a clear purpose. Your thesis statement conveys that purpose , so it’s important to put careful thought into writing a clear and compelling thesis statement. 

How To Write an Introduction Paragraph: Example and Analysis

Now that we’ve provided an intro paragraph outline and have explained the three key parts of an intro paragraph, let’s take a look at an intro paragraph in action.

To show you how an intro paragraph works, we’ve included a sample introduction paragraph below, followed by an analysis of its strengths and weaknesses.

Example of Introduction Paragraph

While college students in the U.S. are struggling with how to pay for college, there is another surprising demographic that’s affected by the pressure to pay for college: families and parents. In the face of tuition price tags that total more than $100,000 (as a low estimate), families must make difficult decisions about how to save for their children’s college education. Charting a feasible path to saving for college is further complicated by the FAFSA’s estimates for an “Expected Family Contribution”—an amount of money that is rarely feasible for most American families. Due to these challenging financial circumstances and cultural pressure to give one’s children the best possible chance of success in adulthood, many families are going into serious debt to pay for their children’s college education. The U.S. government should move toward bearing more of the financial burden of college education. 

Example of Introduction Paragraph: Analysis

Before we dive into analyzing the strengths and weaknesses of this example intro paragraph, let’s establish the essay topic. The sample intro indicates that t he essay topic will focus on one specific issue: who should cover the cost of college education in the U.S., and why. Both the hook and the context help us identify the topic, while the thesis in the last sentence tells us why this topic matters to the writer—they think the U.S. Government needs to help finance college education. This is also the writer’s argument, which they’ll cover in the body of their essay. 

Now that we’ve identified the essay topic presented in the sample intro, let’s dig into some analysis. To pin down its strengths and weaknesses, we’re going to use the following three questions to guide our example of introduction paragraph analysis: 

• Does this intro provide an attention-grabbing opening sentence that conveys the essay topic? 
• Does this intro provide relevant, engaging context about the essay topic? 
• Does this intro provide a thesis statement that establishes the writer’s point of view on the topic and what specific aspects of the issue the essay will address? 

Now, let’s use the questions above to analyze the strengths and weaknesses of this sample intro paragraph. 

Does the Intro Have a Good Hook? 

First, the intro starts out with an attention-grabbing hook . The writer starts by presenting  an assumption (that the U.S. federal government bears most of the financial burden of college education), which makes the topic relatable to a wide audience of readers. Also note that the hook relates to the general topic of the essay, which is the high cost of college education. 

The hook then takes a surprising turn by presenting a counterclaim : that American families, rather than students, feel the true burden of paying for college. Some readers will have a strong emotional reaction to this provocative counterclaim, which will make them want to keep reading! As such, this intro provides an effective opening sentence that conveys the essay topic. 

Does the Intro Give Context?

T he second, third, and fourth sentences of the intro provide contextual details that reveal the specific focus of the writer’s paper . Remember: the context helps readers start to zoom in on what the paper will focus on, and what aspect of the general topic (college costs) will be discussed later on. 

The context in this intro reveals the intent and direction of the paper by explaining why the issue of families financing college is important. In other words, the context helps readers understand why this issue matters , and what aspects of this issue will be addressed in the paper.  

To provide effective context, the writer refers to issues (the exorbitant cost of college and high levels of family debt) that have received a lot of recent scholarly and media attention. These sentences of context also elaborate on the interesting perspective included in the hook: that American families are most affected by college costs.

Does the Intro Have a Thesis? 

Finally, this intro provides a thesis statement that conveys the writer’s point of view on the issue of financing college education. This writer believes that the U.S. government should do more to pay for students’ college educations. 

However, the thesis statement doesn’t give us any details about why the writer has made this claim or why this will help American families . There isn’t an essay map that helps readers understand what points the writer will make in the essay.

To revise this thesis statement so that it establishes the specific aspects of the topic that the essay will address, the writer could add the following to the beginning of the thesis statement:

The U.S. government should take on more of the financial burden of college education because other countries have shown this can improve education rates while reducing levels of familial poverty.

Check out the new section in bold. Not only does it clarify that the writer is talking about the pressure put on families, it touches on the big topics the writer will address in the paper: improving education rates and reduction of poverty. So not only do we have a clearer argumentative statement in this thesis, we also have an essay map!  

So, let’s recap our analysis. This sample intro paragraph does an effective job of providing an engaging hook and relatable, interesting context, but the thesis statement needs some work ! As you write your own intro paragraphs, you might consider using the questions above to evaluate and revise your work. Doing this will help ensure you’ve covered all of your bases and written an intro that your readers will find interesting!

4 Tips for How To Write an Introduction Paragraph

Now that we’ve gone over an example of introduction paragraph analysis, let’s talk about how to write an introduction paragraph of your own. Keep reading for four tips for writing a successful intro paragraph for any essay. 

Tip 1: Analyze Your Essay Prompt

If you’re having trouble with how to start an introduction paragraph, analyze your essay prompt! Most teachers give you some kind of assignment sheet, formal instructions, or prompt to set the expectations for an essay they’ve assigned, right? Those instructions can help guide you as you write your intro paragraph!

Because they’ll be reading and responding to your essay, you want to make sure you meet your teacher’s expectations for an intro paragraph . For instance, if they’ve provided specific instructions about how long the intro should be or where the thesis statement should be located, be sure to follow them!

The type of paper you’re writing can give you clues as to how to approach your intro as well. If you’re writing a research paper, your professor might expect you to provide a research question or state a hypothesis in your intro. If you’re writing an argumentative essay, you’ll need to make sure your intro overviews the context surrounding your argument and your thesis statement includes a clear, defensible claim. 

Using the parameters set out by your instructor and assignment sheet can put some easy-to-follow boundaries in place for things like your intro’s length, structure, and content. Following these guidelines can free you up to focus on other aspects of your intro... like coming up with an exciting hook and conveying your point of view on your topic!

Tip 2: Narrow Your Topic

You can’t write an intro paragraph without first identifying your topic. To make your intro as effective as possible, you need to define the parameters of your topic clearly—and you need to be specific. 

For example, let’s say you want to write about college football. “NCAA football” is too broad of a topic for a paper. There is a lot to talk about in terms of college football! It would be tough to write an intro paragraph that’s focused, purposeful, and engaging on this topic. In fact, if you did try to address this whole topic, you’d probably end up writing a book!

Instead, you should narrow broad topics to  identify a specific question, claim, or issue pertaining to some aspect of NCAA football for your intro to be effective. So, for instance, you could frame your topic as, “How can college professors better support NCAA football players in academics?” This focused topic pertaining to NCAA football would give you a more manageable angle to discuss in your paper.

So before you think about writing your intro, ask yourself: Is my essay topic specific, focused, and logical? Does it convey an issue or question that I can explore over the course of several pages? Once you’ve established a good topic, you’ll have the foundation you need to write an effective intro paragraph . 

Once you've figured out your topic, it's time to hit the books!

Tip 3: Do Your Research

This tip is tightly intertwined with the one above, and it’s crucial to writing a good intro: do your research! And, guess what? This tip applies to all papers—even ones that aren’t technically research papers. 

Here’s why you need to do some research: getting the lay of the land on what others have said about your topic—whether that’s scholars and researchers or the mass media— will help you narrow your topic, write an engaging hook, and provide relatable context. 

You don't want to sit down to write your intro without a solid understanding of the different perspectives on your topic. Whether those are the perspectives of experts or the general public, these points of view will help you write your intro in a way that is intriguing and compelling for your audience of readers. 

Tip 4: Write Multiple Drafts

Some say to write your intro first; others say write it last. The truth is, there isn’t a right or wrong time to write your intro—but you do need to have enough time to write multiple drafts . 

Oftentimes, your professor will ask you to write multiple drafts of your paper, which gives you a built-in way to make sure you revise your intro. Another approach you could take is to write out a rough draft of your intro before you begin writing your essay, then revise it multiple times as you draft out your paper. 

Here’s why this approach can work: as you write your paper, you’ll probably come up with new insights on your topic that you didn’t have right from the start. You can use these “light bulb” moments to reevaluate your intro and make revisions that keep it in line with your developing essay draft. 

Once you’ve written your entire essay, consider going back and revising your intro again . You can ask yourself these questions as you evaluate your intro: 

• Is my hook still relevant to the way I’ve approached the topic in my essay?
• Do I provide enough appropriate context to introduce my essay? 
• Now that my essay is written, does my thesis statement still accurately reflect the point of view that I present in my essay?

Using these questions as a guide and putting your intro through multiple revisions will help ensure that you’ve written the best intro for the final draft of your essay. Also, revising your writing is always a good thing to do—and this applies to your intro, too!

What's Next?

Your college essays also need great intro paragraphs. Here’s a guide that focuses on how to write the perfect intro for your admissions essays. 

Of course, the intro is just one part of your college essay . This article will teach you how to write a college essay that makes admissions counselors sit up and take notice.

Are you trying to write an analytical essay? Our step-by-step guide can help you knock it out of the park.

Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.

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What’s Covered:

• What Is a Topic Sentence?
• 5 Steps to Writing a Good Topic Sentence

Elements of a Good Topic Sentence

Common pitfalls to avoid.

• Where To Get Your Essay Edited For Free

Crafting the perfect essay takes time and dedication. There are so many elements you have to worry about, such as tone, purpose, and correct spelling and grammar. Writing a strong topic sentences is another critical part in writing a cohesive essay. 

Without a strong topic sentence, you risk losing your reader and perhaps part of your grade. If it’s a college admissions essay, then you need it to be as strong as possible to back up your application. Learn about what steps you should take to write a strong topic sentence.

What Is a Topic Sentence? 

People often confuse a topic sentence with a thesis statement. A thesis statement is typically at the end of your opening paragraph, that dictates the main argument you’ll be making in your essay. 

Throughout your essay, you’ll have multiple topic sentences, as each paragraph should start off with one. This beginning sentence is used to direct the topic of the paragraph and outline the flow of the following sentences. It’s used to help guide your reader and to continue to keep them hooked on your overall essay. Without topic sentences, your essay will be unorganized, lack transitions, and sound very choppy. To write a good topic sentence, there are several steps to take.

Writing a Good Topic Sentence: 5 Steps

Step 1: decide what you’re going to write about..

When you see the essay prompt, you’ll have some time to think through what you want to say and why. You have to decide if it’s a persuasive essay, informative, narrative, or descriptive. Determine your purpose for writing the essay after reading through the prompt. Whether it’s an assignment for school or if it’s to get into college, you need to make sure you have that purpose clearly outlined. 

Step 2: Create a thesis statement.

One of the first things you need to do is create a thesis statement. This is typically a sentence with three points that you’ll back up throughout your essay. 

For example: The Office became a cultural phenomenon because it spurred the careers of many of today’s successful movie stars, it talked about situations that most American workers can relate to, and even 15 years later, offers funny, relevant content that helps to break down prejudices. 

You then use that thesis statement to create an essay around the points you want to make. 

Step 3: Make your essay outline.

Once you have the points you want to make within your thesis statement hammered out, make an outline for your essay. This is where you’ll start to create your topic sentence for each paragraph. You want to clearly state the main idea of that paragraph in the very first sentence. From there, you back up that main idea with facts and reputable sources. Make sure your topic sentence is clear, but does not just announce your topic. 

For example, do not write something like: “In this paragraph, I will discuss why it’s bad that poachers are killing giraffes.”

Instead, write something that clearly states your idea with a reasonable opinion and that gives direction to the paragraph: “Giraffes are a key part of the African ecosystem, so it’s important to enforce regulations against the poachers who are killing them for their body parts.” 

You’d then follow that up with reasons why giraffes are a key part of the African ecosystem and how poachers are destroying their population.

Step 4: Begin writing your essay.

Once you have your thesis statement and you’ve created an outline with supporting paragraphs and their topic sentences, you can begin writing your essay. It’s important to make that outline before just jumping in–a disorganized essay can spell disaster for you as you continue to write, and could result in a poor grade. Many times, teachers will even require you to turn in your outline as part of your overall essay grade. 

Step 5: Proofread and check your resources.

After you’ve written the essay, go back through it with a fine tooth comb. Read through each topic sentence and the paragraphs that follow to ensure that you’ve written clear, solid topic sentences throughout and that the paragraphs with them make sense. During the proofreading phase, you also need to recheck the sources you’re using. Make sure each source is reputable. In other words, do not use sites like Wikipedia where anyone can go in and edit an article to add misinformation. Use sites that:

• Are actual reputable news sources, such as the New York Times , CNN, CBS News
• Have domain names that end in .edu or .gov
• Come from an encyclopedia, such as Encyclopedia Britannica

Using sites that are not reputable could jeopardize the validity of your argument. 

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Now that you know the steps to set yourself up for success when writing a topic sentence, there are certain elements that go into a quality first sentence. Always make sure that your topic sentence is the first sentence of a paragraph. You don’t want to make your reader hunt for the point you’re trying to make. Check out some key elements of a good topic sentence:

Make sure your topic sentence isn’t too vague.

You need a topic sentence that has some specifics to it. It also needs to hook in your reader in some way with an opinion. A vague sentence makes it harder to write a paragraph that can clearly backs up your thoughts. For example:

DON’T: “In Pride and Prejudice, Mr. Bingley seems like a nice guy.”

DO: “When Mr. Bingley is first introduced, he comes across as a kind person because he speaks to everyone and doesn’t immediately pass judgment.”

Choose a reasonable opinion.

Your topic sentence should clearly outline whatever point you’re trying to make in the paragraph, but you want to pick a reasonable opinion that you can easily reinforce with facts and statistics. Here’s an example of what you should and should not do:

DON’T: “It’s obvious that Mr. Bingley was a total loser with no backbone.”

DO: “Mr. Bingley could have shown more confidence in his choices and stood up to Mr. Darcy when he found himself in love with Jane Bennet.”

You can then back that up with facts, saying that he was a wealthy Englishman and thus one of the key players in society at the time, which should have given him more confidence. If he’d been more confident, perhaps he would not have left and devastated Jane.

Use your topic sentence as a transition.

Along with telling the reader the point of your next paragraph, your topic sentence should also serve as a transition from the previous paragraph. Without a transition, the essay can feel like it’s choppy and disjointed. For example:

DON’T: “Mr. Bingley is a good man and here’s why.”

DO: “Although Mr. Bingley did break Jane’s heart by leaving, he ended up redeeming himself by returning to Netherfield Hall.”

Keep your topic sentence short.

A long, drawn-out topic sentence can risk losing your reader. Many times, it’s hard to determine the point of a sentence when it goes on for too long. You want a clear, concise sentence that draws in the reader but also leaves some room for you to expand on it in the following paragraph.

DON’T: “Throughout the novel of Pride and Prejudice, Mr. Bingley was often quite different from Mr. Darcy as he would treat all people in a friendly manner, considering them all his friends and acquaintances, even agreeing to throw a ball after Elizabeth’s sisters rudely demanded he do so and was gracious to Mr. and Mrs. Bennet as well despite their manners.”

DO: “Overall, Mr. Bingley served as a foil to Mr. Darcy throughout the story by treating everyone around him equally with dignity and grace.”

Writing an essay can be overwhelming at times, but so long as you avoid some of these common pitfalls, it can be easier to get it done on time. 

Don’t wait until the last minute.

If your teacher assigns you an essay or tells you that you have an essay test coming up, don’t wait until the day before to do anything about it. You have to plan or study and you need to give yourself time to do that. If you know it takes you a while to write something, then start planning it as soon as you get the assignment.

Don’t forget to write an outline.

Along with planning, make sure you have that outline written up and planned out well. It will serve as your guideline for writing the essay. Without it, you’ll face the risk of a disorganized essay that does not clearly illustrate your point.

Ask for help if you need it.

This may be the most important pitfall to avoid. If you get in over your head while writing, don’t be afraid to ask for help. Ask a friend to review the essay or ask your teacher for guidance. 

Where to Get Your Essay Edited for Free

Once you’ve finished your essay, you may want additional input. There are tools out there to help, but CollegeVine’s free peer essay review tool can provide you with actionable feedback from students just like you. CollegeVine’s tool has helped many students and may be able to help you, too! Asking for peer feedback can help to refine your essay and it never hurts to have an extra set of eyes read through what you’ve written. Check out the free tool today!

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How to Write an Essay Introduction

Last Updated: January 15, 2024 Fact Checked

This article was co-authored by Jake Adams and by wikiHow staff writer, Jennifer Mueller, JD . Jake Adams is an academic tutor and the owner of Simplifi EDU, a Santa Monica, California based online tutoring business offering learning resources and online tutors for academic subjects K-College, SAT & ACT prep, and college admissions applications. With over 14 years of professional tutoring experience, Jake is dedicated to providing his clients the very best online tutoring experience and access to a network of excellent undergraduate and graduate-level tutors from top colleges all over the nation. Jake holds a BS in International Business and Marketing from Pepperdine University. There are 12 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,231,844 times.

The introduction of your essay serves two important purposes. First, it gets your reader interested in the topic and encourages them to read what you have to say about it. Second, it gives your reader a roadmap of what you're going to say and the overarching point you're going to make – your thesis statement. A powerful introduction grabs your reader's attention and keeps them reading.

Sample Essay Hooks & Introductions

Hooking Your Reader

• If you're writing a paper for a class, don't automatically assume your instructor is your audience. If you write directly to your instructor, you'll end up glossing over some information that is necessary to show that you properly understand the subject of your essay.
• It can be helpful to reverse-engineer your audience based on the subject matter of your essay. For example, if you're writing an essay about a women's health issue for a women's studies class, you might identify your audience as young women within the age range most affected by the issue.

• For this hook to be effective, your fact needs to be sufficiently surprising. If you're not sure, test it on a few friends. If they react by expressing shock or surprise, you know you've got something good.
• Use a fact or statistic that sets up your essay, not something you'll be using as evidence to prove your thesis statement. Facts or statistics that demonstrate why your topic is important (or should be important) to your audience typically make good hooks.

• For example, if you were writing an essay proposing a change to drunk driving laws, you might open with a story of how the life of a victim was changed forever after they were hit by a drunk driver.

• For example, if you're writing an essay about a public figure, you might include an anecdote about an odd personal habit that cleverly relates back to your thesis statement.
• Particularly with less formal papers or personal essays, humorous anecdotes can be particularly effective hooks.

• For example: "What would you do if you could play God for a day? That's exactly what the leaders of the tiny island nation of Guam tried to answer."
• If your essay prompt was a question, don't just repeat it in your paper. Make sure to come up with your own intriguing question.

• Broad, sweeping generalizations may ring false with some readers and alienate them from the start. For example, "everyone wants someone to love" would alienate someone who identified as aromantic or asexual.

Creating Your Context

• Use an appropriate transitional word or phrase, such as "however" or "similarly," to move from your specific anecdote back out to a broader scope.
• For example, if you related a story about one individual, but your essay isn't about them, you can relate the hook back to the larger topic with a sentence like "Tommy wasn't alone, however. There were more than 200,000 dockworkers affected by that union strike."

• For example, if your thesis relates to how blackface was used as a means of enforcing racial segregation, your introduction would describe what blackface performances were, and where and when they occurred.
• If you are writing an argumentative paper, make sure to explain both sides of the argument in a neutral or objective manner.

• Definitions would be particularly important if your essay is discussing a scientific topic, where some scientific terminology might not be understood by the average layperson.
• Definitions also come in handy in legal or political essays, where a term may have different meanings depending on the context in which they are used.

• If you're using 2 or 3 sentences to describe the context for your thesis, try to make each sentence a bit more specific than the one before it. Draw your reader in gradually.
• For example, if you're writing an essay about drunk driving fatalities, you might start with an anecdote about a particular victim. Then you could provide national statistics, then narrow it down further to statistics for a particular gender or age group.

Presenting Your Thesis

• For example, a thesis for an essay on blackface performance might be "Because of its humiliating and demoralizing effect on African American slaves, blackface was used less as a comedy routine and more as a way of enforcing racial segregation."
• Be assertive and confident in your writing. Avoid including fluff such as "In this essay, I will attempt to show...." Instead, dive right in and make your claim, bold and proud.
• Your outline should be specific, unique, and provable. Through your essay, you'll make points that will show that your thesis statement is true – or at least persuade your readers that it's most likely true.

• If you've created an outline for your essay, this sentence is essentially the main subjects of each paragraph of the body of your essay.
• For example, if you're writing an essay about the unification of Italy, you might list 3 obstacles to unification. In the body of your essay, you would discuss details about how each of those obstacles was addressed or overcome.
• Instead of just listing all of your supporting points, sum them up by stating "how" or "why" your thesis is true. For example, instead of saying, "Phones should be banned from classrooms because they distract students, promote cheating, and make too much noise," you might say "Phones should be banned from classrooms because they act as an obstacle to learning."

• To figure out if you need a transition sentence, read the introduction and the first paragraph out loud. If you find yourself pausing or stumbling between the paragraphs, work in a transition to make the move smoother.
• You can also have friends or family members read your easy. If they feel it's choppy or jumps from the introduction into the essay, see what you can do to smooth it out.

Bringing It All Together

• If you're writing your essay for a class assignment, ask your instructor for examples of well-written essays that you can look at. Take note of conventions that are commonly used by writers in that discipline.
• Make a brief outline of the essay based on the information presented in the introduction. Then look at that outline as you read the essay to see how the essay follows it to prove the writer's thesis statement.

• For shorter essays under 1,000 words, keep your introduction to 1 paragraph, between 100 and 200 words.
• Always follow your instructor's guidelines for length. These rules can vary at times based on genre or form of writing.

• As you write your essay, you may want to jot down things you want to include in your introduction. For example, you may realize that you're using a particular term that you need to define in your introduction.

• Delete any filler or unnecessary language. Given the shortness of the introduction, every sentence should be essential to your reader's understanding of your essay.

• The first sentence or two should be your hook, designed to grab your reader's attention and get them interested in reading your essay.
• The next couple of sentences create a bridge between your hook and the overall topic of the rest of your essay.
• End your introduction with your thesis statement and a list of the points you will make in your essay to support or prove your thesis statement.

Expert Q&A

• If you are answering or responding to an assigned question, make sure you've interpreted the question correctly. The quality of your writing is irrelevant if your essay doesn't answer the question. Thanks Helpful 7 Not Helpful 1
• Have friends or family members read your essay and provide you with feedback. If you're writing for a class, you might want to exchange essays with another classmate and give each other feedback on your work. Thanks Helpful 3 Not Helpful 1

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/audience/
• ↑ http://advice.writing.utoronto.ca/planning/intros-and-conclusions/
• ↑ https://www.grammarly.com/blog/how-to-write-an-introduction/
• ↑ https://www.esu.edu/writing-studio/guides/hook.cfm
• ↑ https://writingcenter.unc.edu/tips-and-tools/introductions/
• ↑ https://writingcenter.unc.edu/tips-and-tools/cliches/
• ↑ Jake Adams. Academic Tutor & Test Prep Specialist. Expert Interview. 20 May 2020.
• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185917
• ↑ https://writingcenter.uagc.edu/introductions-conclusions
• ↑ https://lsa.umich.edu/sweetland/undergraduates/writing-guides/how-do-i-write-an-intro--conclusion----body-paragraph.html
• ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
• ↑ https://advice.writing.utoronto.ca/planning/intros-and-conclusions/

About This Article

Start your introduction with a relevant story, fact, or quote that will engage readers. Then, add 2-3 sentences of background information to give your essay context, and include important dates, locations, or historical moments where applicable. Finally, include your thesis statement, which is a specific, arguable, and provable statement that answers a question about your essay topic. For example, your thesis might read: "In the modern age, online dating apps like Tinder provide a wider variety of romantic options than young people have ever had before." For more tips and examples on how to craft your thesis and put your introduction together, read on! Did this summary help you? Yes No

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The writer of the academic essay aims to persuade readers of an idea based on evidence. The beginning of the essay is a crucial first step in this process. In order to engage readers and establish your authority, the beginning of your essay has to accomplish certain business. Your beginning should introduce the essay, focus it, and orient readers.

Introduce the Essay.  The beginning lets your readers know what the essay is about, the  topic . The essay's topic does not exist in a vacuum, however; part of letting readers know what your essay is about means establishing the essay's  context , the frame within which you will approach your topic. For instance, in an essay about the First Amendment guarantee of freedom of speech, the context may be a particular legal theory about the speech right; it may be historical information concerning the writing of the amendment; it may be a contemporary dispute over flag burning; or it may be a question raised by the text itself. The point here is that, in establishing the essay's context, you are also limiting your topic. That is, you are framing an approach to your topic that necessarily eliminates other approaches. Thus, when you determine your context, you simultaneously narrow your topic and take a big step toward focusing your essay. Here's an example.

The paragraph goes on. But as you can see, Chopin's novel (the topic) is introduced in the context of the critical and moral controversy its publication engendered.

Focus the Essay.  Beyond introducing your topic, your beginning must also let readers know what the central issue is. What question or problem will you be thinking about? You can pose a question that will lead to your idea (in which case, your idea will be the answer to your question), or you can make a thesis statement. Or you can do both: you can ask a question and immediately suggest the answer that your essay will argue. Here's an example from an essay about Memorial Hall.

The fullness of your idea will not emerge until your conclusion, but your beginning must clearly indicate the direction your idea will take, must set your essay on that road. And whether you focus your essay by posing a question, stating a thesis, or combining these approaches, by the end of your beginning, readers should know what you're writing about, and  why —and why they might want to read on.

Orient Readers.  Orienting readers, locating them in your discussion, means providing information and explanations wherever necessary for your readers' understanding. Orienting is important throughout your essay, but it is crucial in the beginning. Readers who don't have the information they need to follow your discussion will get lost and quit reading. (Your teachers, of course, will trudge on.) Supplying the necessary information to orient your readers may be as simple as answering the journalist's questions of who, what, where, when, how, and why. It may mean providing a brief overview of events or a summary of the text you'll be analyzing. If the source text is brief, such as the First Amendment, you might just quote it. If the text is well known, your summary, for most audiences, won't need to be more than an identifying phrase or two:

Often, however, you will want to summarize your source more fully so that readers can follow your analysis of it.

Questions of Length and Order.  How long should the beginning be? The length should be proportionate to the length and complexity of the whole essay. For instance, if you're writing a five-page essay analyzing a single text, your beginning should be brief, no more than one or two paragraphs. On the other hand, it may take a couple of pages to set up a ten-page essay.

Does the business of the beginning have to be addressed in a particular order? No, but the order should be logical. Usually, for instance, the question or statement that focuses the essay comes at the end of the beginning, where it serves as the jumping-off point for the middle, or main body, of the essay. Topic and context are often intertwined, but the context may be established before the particular topic is introduced. In other words, the order in which you accomplish the business of the beginning is flexible and should be determined by your purpose.

Opening Strategies.  There is still the further question of how to start. What makes a good opening? You can start with specific facts and information, a keynote quotation, a question, an anecdote, or an image. But whatever sort of opening you choose, it should be directly related to your focus. A snappy quotation that doesn't help establish the context for your essay or that later plays no part in your thinking will only mislead readers and blur your focus. Be as direct and specific as you can be. This means you should avoid two types of openings:

• The history-of-the-world (or long-distance) opening, which aims to establish a context for the essay by getting a long running start: "Ever since the dawn of civilized life, societies have struggled to reconcile the need for change with the need for order." What are we talking about here, political revolution or a new brand of soft drink? Get to it.
• The funnel opening (a variation on the same theme), which starts with something broad and general and "funnels" its way down to a specific topic. If your essay is an argument about state-mandated prayer in public schools, don't start by generalizing about religion; start with the specific topic at hand.

Remember.  After working your way through the whole draft, testing your thinking against the evidence, perhaps changing direction or modifying the idea you started with, go back to your beginning and make sure it still provides a clear focus for the essay. Then clarify and sharpen your focus as needed. Clear, direct beginnings rarely present themselves ready-made; they must be written, and rewritten, into the sort of sharp-eyed clarity that engages readers and establishes your authority.

Copyright 1999, Patricia Kain, for the Writing Center at Harvard University

How to Begin an Essay: 13 Engaging Strategies

ThoughtCo / Hugo Lin

• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

An effective introductory paragraph both informs and motivates. It lets readers know what your essay is about and it encourages them to keep reading.

There are countless ways to begin an essay effectively. As a start, here are 13 introductory strategies accompanied by examples from a wide range of professional writers.

State Your Thesis Briefly and Directly

But avoid making your thesis a bald announcement, such as "This essay is about...". 

"It is time, at last, to speak the truth about Thanksgiving, and the truth is this. Thanksgiving is really not such a terrific holiday...." (Michael J. Arlen, "Ode to Thanksgiving." The Camera Age: Essays on Television . Penguin, 1982)

Pose a Question Related to Your Subject

Follow up the question with an answer, or an invitation for your readers to answer the question.

"What is the charm of necklaces? Why would anyone put something extra around their neck and then invest it with special significance? A necklace doesn't afford warmth in cold weather, like a scarf, or protection in combat, like chain mail; it only decorates. We might say, it borrows meaning from what it surrounds and sets off, the head with its supremely important material contents, and the face, that register of the soul. When photographers discuss the way in which a photograph reduces the reality it represents, they mention not only the passage from three dimensions to two, but also the selection of a point de vue that favors the top of the body rather than the bottom, and the front rather than the back. The face is the jewel in the crown of the body, and so we give it a setting." (Emily R. Grosholz, "On Necklaces." Prairie Schooner , Summer 2007)

State an Interesting Fact About Your Subject

" The peregrine falcon was brought back from the brink of extinction by a ban on DDT, but also by a peregrine falcon mating hat invented by an ornithologist at Cornell University. If you cannot buy this, Google it. Female falcons had grown dangerously scarce. A few wistful males nevertheless maintained a sort of sexual loitering ground. The hat was imagined, constructed, and then forthrightly worn by the ornithologist as he patrolled this loitering ground, singing, Chee-up! Chee-up! and bowing like an overpolite Japanese Buddhist trying to tell somebody goodbye...." (David James Duncan, "Cherish This Ecstasy." The Sun , July 2008)

Present Your Thesis as a Recent Discovery or Revelation

"I've finally figured out the difference between neat people and sloppy people. The distinction is, as always, moral. Neat people are lazier and meaner than sloppy people." (Suzanne Britt Jordan, "Neat People vs. Sloppy People." Show and Tell . Morning Owl Press, 1983)

Briefly Describe the Primary Setting of Your Essay

"It was in Burma, a sodden morning of the rains. A sickly light, like yellow tinfoil, was slanting over the high walls into the jail yard. We were waiting outside the condemned cells, a row of sheds fronted with double bars, like small animal cages. Each cell measured about ten feet by ten and was quite bare within except for a plank bed and a pot of drinking water. In some of them brown silent men were squatting at the inner bars, with their blankets draped round them. These were the condemned men, due to be hanged within the next week or two." (George Orwell, "A Hanging," 1931)

Recount an Incident That Dramatizes Your Subject

"One October afternoon three years ago while I was visiting my parents, my mother made a request I dreaded and longed to fulfill. She had just poured me a cup of Earl Grey from her Japanese iron teapot, shaped like a little pumpkin; outside, two cardinals splashed in the birdbath in the weak Connecticut sunlight. Her white hair was gathered at the nape of her neck, and her voice was low. “Please help me get Jeff’s pacemaker turned off,” she said, using my father’s first name. I nodded, and my heart knocked." (Katy Butler, "What Broke My Father's Heart." The New York Times Magazine , June 18, 2010)

Use the Narrative Strategy of Delay

The narrative strategy of delay allows you to put off identifying your subject just long enough to pique your readers' interest without frustrating them. 

"They woof. Though I have photographed them before, I have never heard them speak, for they are mostly silent birds. Lacking a syrinx, the avian equivalent of the human larynx, they are incapable of song. According to field guides the only sounds they make are grunts and hisses, though the Hawk Conservancy in the United Kingdom reports that adults may utter a croaking coo and that young black vultures, when annoyed, emit a kind of immature snarl...." (Lee Zacharias, "Buzzards." Southern Humanities Review , 2007)

Use the Historical Present Tense

An effective method of beginning an essay is to use historical present tense to relate an incident from the past as if it were happening now. 

"Ben and I are sitting side by side in the very back of his mother’s station wagon. We face glowing white headlights of cars following us, our sneakers pressed against the back hatch door. This is our joy—his and mine—to sit turned away from our moms and dads in this place that feels like a secret, as though they are not even in the car with us. They have just taken us out to dinner, and now we are driving home. Years from this evening, I won’t actually be sure that this boy sitting beside me is named Ben. But that doesn’t matter tonight. What I know for certain right now is that I love him, and I need to tell him this fact before we return to our separate houses, next door to each other. We are both five." (Ryan Van Meter, "First." The Gettysburg Review , Winter 2008)

Briefly Describe a Process That Leads Into Your Subject

"I like to take my time when I pronounce someone dead. The bare-minimum requirement is one minute with a stethoscope pressed to someone’s chest, listening for a sound that is not there; with my fingers bearing down on the side of someone’s neck, feeling for an absent pulse; with a flashlight beamed into someone’s fixed and dilated pupils, waiting for the constriction that will not come. If I’m in a hurry, I can do all of these in sixty seconds, but when I have the time, I like to take a minute with each task." (Jane Churchon, "The Dead Book." The Sun , February 2009)

Reveal a Secret or Make a Candid Observation

"I spy on my patients. Ought not a doctor to observe his patients by any means and from any stance, that he might the more fully assemble evidence? So I stand in doorways of hospital rooms and gaze. Oh, it is not all that furtive an act. Those in bed need only look up to discover me. But they never do." ( Richard Selzer , "The Discus Thrower." Confessions of a Knife . Simon & Schuster, 1979)

Open with a Riddle, Joke, or Humorous Quotation

You can use a riddle , joke, or humorous quotation to reveal something about your subject. 

" Q: What did Eve say to Adam on being expelled from the Garden of Eden? A: 'I think we're in a time of transition.' The irony of this joke is not lost as we begin a new century and anxieties about social change seem rife. The implication of this message, covering the first of many periods of transition, is that change is normal; there is, in fact, no era or society in which change is not a permanent feature of the social landscape...." (Betty G. Farrell, Family: The Making of an Idea, an Institution, and a Controversy in American Culture . Westview Press, 1999)

Offer a Contrast Between Past and Present

"As a child, I was made to look out the window of a moving car and appreciate the beautiful scenery, with the result that now I don't care much for nature. I prefer parks, ones with radios going chuckawaka chuckawaka and the delicious whiff of bratwurst and cigarette smoke." (Garrison Keillor, "Walking Down The Canyon." Time , July 31, 2000)

Offer a Contrast Between Image and Reality

A compelling essay can begin with a contrast between a common misconception and the opposing truth. 

"They aren’t what most people think they are. Human eyes, touted as ethereal objects by poets and novelists throughout history, are nothing more than white spheres, somewhat larger than your average marble, covered by a leather-like tissue known as sclera and filled with nature’s facsimile of Jell-O. Your beloved’s eyes may pierce your heart, but in all likelihood they closely resemble the eyes of every other person on the planet. At least I hope they do, for otherwise he or she suffers from severe myopia (near-sightedness), hyperopia (far-sightedness), or worse...." (John Gamel, "The Elegant Eye." Alaska Quarterly Review , 2009)

• 'Whack at Your Reader at Once': Eight Great Opening Lines
• What Is a Compelling Introduction?
• How to Structure an Essay
• Writing a Descriptive Essay
• Hookers vs. Chasers: How Not to Begin an Essay
• Development in Composition: Building an Essay
• Examples of Great Introductory Paragraphs
• How To Write an Essay
• How to Write a Good Thesis Statement
• How to Write a Great Essay for the TOEFL or TOEIC
• Write an Attention-Grabbing Opening Sentence for an Essay
• How to Develop and Organize a Classification Essay
• Contrast Composition and Rhetoric
• 6 Steps to Writing the Perfect Personal Essay
• A Guide to Using Quotations in Essays
• What Is Expository Writing?

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Lessons from Amazon’s Early Growth Strategy

If you’re interested in strategies for scaling start-ups, this episode is for you.

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So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention. Gupta has spent years studying Amazon’s strategy and its founder and former CEO Jeff Bezos.

In this episode, Gupta shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users, instead of having a narrow focus.

He argues that some of Amazon’s simplest business strategies — like their obsession with customers and insistence on long-term thinking — are approaches that companies, big and small, can emulate.

Key episode topics include: strategy, innovation, leadership, scaling, Jeff Bezos, long-term thinking, customer focus.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the full HBR IdeaCast episode: How Jeff Bezos Built One of the World’s Most Valuable Companies (2020)
• Find more episodes of HBR IdeaCast
• Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org .

HANNAH BATES: Welcome to HBR On Strategy , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.

So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention.

Gupta has spent years studying Amazon’s strategy and its founder and former CEO, Jeff Bezos.

In this episode, Gupta shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users instead of focusing more narrowly.

And he argues that some of their simplest business strategies – like their obsession with the customer and insistence on long-term thinking – are approaches that companies, big and small, should emulate.

If you’re interested in innovation strategy, this episode is for you. It originally aired on HBR IdeaCast in November 2020. Here it is.

ALISON BEARD:  Welcome to the HBR IdeaCast from Harvard Business Review.  I’m Alison Beard.

If you had to name the most successful business leader alive today, who would you say?  I can’t hear you from my basement podcasting room, but I would bet that for many of you, the answer is Jeff Bezos, CEO of Amazon.  This is a man who over the past 25 years turned his online bookstore startup into a diversified company currently valued at $1.6 trillion.

Amazon is a digital retailing juggernaut, it’s also a web services provider, media producer, and manufacturer of personal technology devices like Kindle and Echo.  Oh, and Bezos also owns the Washington Post and Blue Origin, a space exploration company.  Forbes tells us he is the richest person in the world.

How did he accomplish so much?  How did he change the business landscape?  What mistakes has he made along the way?  A new collection of Bezos’s own writing, which full disclosure, my colleagues at Harvard Business Review Press have published, offer some insights.  Here’s a clip from one speech that’s included.  The book is called Invent and Wander.

And our guest today, who has spent years studying both Amazon and Bezos, is here to talk with me about some of the key themes in it, including the broad drivers of both the company and the CEO’s success.  Sunil Gupta is a professor of business administration at Harvard Business School and cochair of its executive program, and cochair of its executive program on driving digital strategy, which is also the title of his book.  Sunil, thanks so much for being on the show.

SUNIL GUPTA:  Thank you for having me, Alison.

ALISON BEARD:  So Invent and Wander.  I get that Bezos is inventive.  You know, he created a new way for us to buy things – everything.  How is he also a wonderer?

SUNIL GUPTA:  So he’s full of experiments.  His company and his whole style is known for experimentation, and he says that in so many words that if you want big winners, then you have to be willing to have many failures.  And the argument is, one big winner will take care of a thousand failed experiments.  So I think that’s the wandering part.  But also his experiments are not aimless.  There is a certain thought and process behind what experiments to do and why they will connect to the old, old picture of what Amazon is today.

ALISON BEARD:  And your expertise is in digital strategy.  How does he break the traditional rules of strategy?

SUNIL GUPTA:  So for the longest time the way, at least I was taught in my MBA program and the way we teach to our MBA students and executives, is strategy is about focus.  But if you look at Amazon, Amazon certainly doesn’t look like it’s focusing on anything, so obviously Jeff Bezos missed that class, otherwise it’s a very, very different thing.

And then you’d say, why is it that so called lack of focus strategy seems to be working for Amazon?  And I think the fundamental underlying principle that he’s guiding his whole discussion of strategy is, he’s changed the rules of strategy.  So the old rules of strategy were, the way you gained competitive advantage is by being better or cheaper.  So if I am selling you a car, my car is better of cheaper.  But the inherent assumption in that strategy statement is, I’m selling one product to one customer.  And what Amazon is basically arguing is, the digital economy is all about connection.  We have got to connect products and connect customers.  Let me explain why that is so powerful.

So connecting products, here the idea is, I can sell you, this is a classic razor and blade strategy.  I can sell you a razor cheap in order to make money on the blade.  So I can sell you Kindle cheap in order to make money on the ebooks.  Now, at some level you might say, hey, razor and blade have been around forever.  What’s so unique today?  I think unique today is razor could be in one industry and blades could be in completely different industrys.

So for example, if you look at Amazon’s portfolio of businesses, you sort of say, not only Amazon is an e-commerce player, but also is making movies and TV shows, its own studio.  Well, why does it make sense for an e-commerce player, an online retailer to compete with Hollywood.  Well, Walmart doesn’t make movies.  Macy’s doesn’t make movies?  So why does it make sense for Amazon to make movies?

And I think once you dig into it, the answer becomes clear that the purpose of the movies is to keep and gain the Prime customers. Two day free shipping is fine, but if  you ask me to pay $99 or $119 for two day free shipping, I might start doing the math in my head, and say, OK, how many packages do I expect to get next year?  And is the Prime membership worth it or not?

But once you throw in, in addition to the two-day free shipping, you throw in some TV shows and movies that are uniquely found only on Amazon, I can’t do this math.  And why is Prime customers important to Amazon?  Because Prime customers are more loyal.  They buy three or four times more than the non-Prime customers, and they’re also less price sensitive.

And in fact, Jeff Bezos has said publicly that every time we win a Golden Globe Award for one of our shows, we sell more shoes.  So this is, and he said it in your book, Invent and Wander, also, that we might be the only company in the world which has figured out how winning Golden Globe Awards can actually translate into selling more products on the online commerce.

So this is a great example of the razor being in a very different industry and blade being in another industry.  Take another example.  Amazon has a lending business where they give loans to small and medium enterprises. If Amazon decides to compete with banks tomorrow, Amazon can decide to offer loans to the small merchants at such a low price that banks would never be able to compete.  And why would Amazon be able to do that?  Because Amazon can say, hey, I’m not going to make money on loans, as much money on loans, but I’ll make more money when these businesses, small businesses grow and do more transactions on my marketplace platform.  And I get more commissions.  So again, loan can become my razor in order to help the merchants grow and make money on the transaction and the commission that I get from that.  The moment I make somebody else’s, in this case the banks, core business my razor, they will make a very hard time competing.  So I think that’s the key change, the fundamental rules of strategy and competition in that direction.

The second part of connection is connecting customers, and this is the classic network effect.  So marketplace is a great example of network effects.  The more buyers I have, the more sellers I have.  The more sellers I have, the sellers I have, the more buyers I get, because the buyers can find all the items.  And that becomes flywheel effect, and it becomes a situation where it’s very hard for a new player to complete with Amazon.

ALISON BEARD:  In this diversification that Amazon has done, how have they managed to be good at all of those things?  Because they’re not focused.  You know, they’re not concentrated on an area of specific expertise.  So how have they succeeded when other companies might have failed because they lacked that expertise, or they were spreading themselves too thin?

SUNIL GUPTA:  So I think it depends on how you define focus.  Most of us, when we define focus, we sort of define focus by traditional industry boundaries, that I’m an online retailer, therefore going into some other business is lack of focus.  The way Amazon thinks about is focus on capabilities.

So if you look at it from that point of view, I would argue that Amazon had three fundamental core capabilities.  Number one, it’s highly customer focused, not only in its culture, but also in its capability in terms of how it can actually handle data and leverage data to get customer insight.  The second core capability of Amazon is logistics.  So it’s now a world class logistics player.  It uses really frontier technology, whether it’s key word, robotics, computer vision, in its warehouse to make it much more efficient.

And the third part of Amazon’s skill or the capability is its technology.  And a good example of that is Amazon Web Services, or AWS.  And I think if you look at these three core capabilities, customer focus and the data insight that it gets from that, the logistics capability, and the technology, everything that Amazon is doing is some way or the other connected to it.  In that sense, Amazon, and there’s no lack of focus, in my judgment on Amazon.

Now, if he starts doing, starts making cream cheese tomorrow or starts making airplane engines, then I would say, yes, it’s got a lack of focus.  But one of the other things that Jeff Bezos has said again and again is this notion of work backwards and scale forward.  And what that means is, because you’re customer obsessed, you sort of find ways to satisfy customers, and if that means developing new skills that we don’t have because we are working backwards from what the customer needs are, then we’ll build those skills.

So a good example of that is, when Amazon started building Kindle, Amazon was never in the hardware business.  It didn’t know how to build hardware.  But Bezos realized that as the industry moved, people are beginning to read more and more online, rather, or at least on their devices, rather than the physical paper copy of a book.  So as a result, he says, how do we make it easier for consumers to read it on an electronic version?  And they’re spending three years learning about this capability of hardware manufacturing.  And by the way, Kindle came out long before iPad came out.  And of course, that capability now has helped them launch Echo and many other devices.

ALISON BEARD:  Right.  So it’s the focus on the customer, plus a willingness to go outside your comfort zone, the wander part.

SUNIL GUPTA:  Exactly.

ALISON BEARD:  Yeah.  How would you describe Bezos’s leadership style?

SUNIL GUPTA:  So I think there are at least three parts to it.  One is, he said right from day one that he wants to be a long-term focus.  The second thing is being customer obsessed.  And many times he has said that he can imagine, in the meetings he wants people to imagine an empty chair.  That is basically for the customer. And he says, we are not competitor focused.  We are not product focused.  We are not technology focused.  We are customer focused.  And the third is, willingness to experiment.  And fail, and build that culture in the company that it’s OK to fail.

ALISON BEARD:  What about personally, though?  Is he a hard charger?  Is he an active listener?  What’s it like to be in a room with him?

SUNIL GUPTA:  Oh, he’s certainly a hard charger.  I mean, he’s also the kind of guy, when he hires people, he says, you can work long, hard, or smart.  But at Amazon, you can choose two out of three.  And I think this is similar to many other leaders.  If you look at Steve Jobs, he was also a very hard charging guy.  And I think some people find it exhilarating to work with these kind of leaders.  Some find it very tough.

ALISON BEARD:  Do you think that he communicates differently from other successful CEOs?

SUNIL GUPTA:  So the communication style that he has built in the company is the very famous now, there’s no PowerPoints.  So it’s a very thoughtful discussion.  You write six-page memos, which everybody, when their meeting starts, everybody sits down and actually reads the memo.

In fact, this was a very interesting experience that I had.  One of my students, who was in the executive program, works at Amazon in Germany.  And he is, he was at that point in time thinking of moving to another company and becoming a CEO of that company.  So he said, can I talk to you about this change of career path that I’m thinking about?  I said, sure.  So we set up a time, and five minutes before our call, he sends me an email with a six-page memo.  And I said, well, shouldn’t he have sent this to me before, so I could at least look at it?  He says, no, that’s the Amazon style.  We’ll sit in silence and read it together.  And so I read it together, because then you’re completely focused on it.  And then we can have a conversation.  But this discipline of writing a six-page memo, it’s a very, very unique experience, because you actually have to think through all your arguments.

ALISON BEARD:  You also mentioned the long term focus, and that really stood out for me, too, this idea that he is not at all thinking of next year.  He’s thinking five years out, and sometimes even further.  But as a public company, how has Amazon been able to stick to that?  And is it replicable at other companies?

SUNIL GUPTA:  I think it is replicable.  It requires conviction, and it requires a way to articulate the vision to Wall Street that they can rally behind.  And it’s completely replicable.  There are other examples of companies who have followed a similar strategy.  I mean, Netflix is a good example.  Netflix hadn’t made money for a long period of time.  But they sold the vision of what the future will look like, and Wall Street bought that vision.

Mastercard is exactly the same thing.  Ajay Banga is giving three year guidance to Wall Street saying, this is my three-year plan, because things can change quarter to quarter.  I’m still responsible to tell you what we are doing this quarter, but my strategy will not be guided by what happens today.  It will be guided by the three-year plan that we have.

ALISON BEARD:  There are so many companies now that go public without turning any profit, whereas Amazon now is printing money, and thus able to reinvest and have this grand vision.  So at what point was Bezos able to say, right, we’re going to do it my way?

SUNIL GUPTA:  I think he said it right from day one, except that people probably didn’t believe it.  And in fact, one of the great examples of that was, when he was convinced about AWS, the Amazon Web Services, that was back in the early 2000s, when a majority of the Wall Street was not sure what Jeff Bezos was trying to do, because they say, hey, you are an online retailer.  You have no business being in web services.  That’s the business of IBM.  And that’s a B2B business.  You’re in a B2C business.  Why are you going in there?

And Bezos said, well, we have plenty of practice of being misunderstood.  And we will continue with our passion and vision, because we see the path.  And now he’s proven it again and again why his vision is correct, and I think that could give us more faith and conviction to the Wall Street investors.

SUNIL GUPTA:  Oh, absolutely.  And he’s one of the persons who has his opinion, and you always surround yourself with people better than you.

ALISON BEARD:  How has he managed to attract that talent when it is so fiercely competitive between Google, Facebook, all of these U.S. technology leaders?

SUNIL GUPTA:  So a couple of things I would say.  First of all, it’s always good fun to join a winning team.  And all of us want to join a winning team, so this certainly is on a trajectory which is phenomenal.  It’s like a rocket ship that is taking off and has been taking off for the last 25 years.  So I think that’s certainly attractive to many people, and certainly many hard charging people who want to be on a winning team.

And a second thing is, Amazon’s culture of experimentation and innovation.  That is energizing to a lot of people.  It’s not a bureaucracy where you get bogged down by the processes.  So the two type of decisions that we talked about, he gives you enough leeway to try different things, and is willing to invest hundreds of millions of dollars into things that may or may not succeed in the future.  And I think that’s very liberating to people who are willing to take on the ownership and build something.

ALISON BEARD:  But don’t all of the tech companies offer that?

SUNIL GUPTA:  They do, but if you think about many other tech companies, they’re much more narrow in focus.  So Facebook is primarily in social media.  Google is primarily in search advertising.  Yes, you have GoogleX, but that’s still a small part of what Google does.  Whereas if you ask yourself what business is Amazon in, there are much broader expansive areas that Amazon has gone into.  So I think the limits, I mean, Amazon does not have that many limits or boundaries as compared to many other businesses in Silicon Valley.

ALISON BEARD:  So let’s talk a little bit about Bezos’s acquisition strategy.  I think the most prominent is probably Whole Foods, but there are many others.  How does he think about the companies that he wants to bring in as opposed to grow organically?

SUNIL GUPTA:  So some acquisitions are areas where he thinks that he can actually benefit and accelerate the vision that he already has.  So for example, the acquisition of Kiva was to improve the efficiency and effectiveness of the systems that he already put in place in his warehouse.  And logistics and warehouse is a key component or key part of Amazon’s business, and he saw that Kiva already was ahead of the curve in technology that he probably wanted to have that in his own company.  So that was obvious acquisition, because that fits in the existing business.

Whole Foods is kind of a slightly different story, in my judgment, because I some ways, you can argue, why is Amazon, an online player, buying an offline retail store, Whole Foods?  And in fact, they bought it at 27% premium.  So that doesn’t make sense for an online retailer commerce to go to offline channels.  And I think, in fact, part of the reason in my judgment is, it’s not just Whole Foods, but it’s about the food business, per se.  And why is Amazon so interested in food?  In fact, Amazon has been trying this food business, online food delivery for a long period of time without much success.  And Whole Foods was one, another way to try and get access to that particular business.  And why is that so important to Amazon, even though you could argue, food is a low margin business?

And I would say, part of the reason is, food is something, grocery is something that you buy every week, perhaps twice a week.  And if I, as Amazon, can convince you to buy grocery online from Amazon, then I’m creating a habit for you to come onto Amazon every week, perhaps twice a week.  And once you are on Amazon, you will end up buying other products on Amazon.  Whereas if you are buying electronics, you may not come to Amazon every day.

So this is a habit creation activity, and again, it may not be a very high margin activity to sell you food.  But I’ve created a habit, just like Prime.  I’ve created a loyal customer where you think of nothing else but Amazon for your daily needs, and therefore you end up buying other things.

ALISON BEARD:  And Amazon isn’t without controversy.  You know, and we should talk about that, too.  First, there are questions about its treatment of warehouse employees, particularly during COVID.  And Bezos, as you said, has always been relentlessly focused on the customer.  But is Amazon employee centric, too?

SUNIL GUPTA:  So I think there is definitely some areas of concern, and you rightly said there is a significant concern about the, during the COVID, workers were complaining about safety, the right kind of equipment.  But even before COVID, there were a lot of concerns about whether the workers are being pushed too hard.  They barely have any breaks.  And they’re constantly on the go, because speed and efficiency become that much more important to make sure customers always get what they are promised.  And in fact, more than promised.

Clearly Amazon either hasn’t done a good job, or hasn’t at least done the public relations part of it that they have done a good job.  Now, if you ask Jeff Bezos, he will claim that, no, actually, they have done things.  For example, they offer something called carrier choice, where they give 95% tuition to the employees to learn new skills, whether they’re relevant to Amazon or not.  Pretty much like what Starbucks does for its baristas, for college education and other things.  But I think more than just giving money or tuition, it requires a bit of empathy and sense that you care for your employees, and perhaps that needs, that’s something that Amazon needs to work on.

ALISON BEARD:  And another challenge is the criticism that it has decimated mom and pop shops.  Even when someone sells through Amazon, the company will then see that it’s a popular category and create it itself and start selling it itself.  There’s environmental concerns about the fact that packages are being driven from warehouses to front doors all over America.  And boxes and packaging.  So how has Bezos, how has the company dealt with all of that criticism?

SUNIL GUPTA:  They haven’t.  And I think those are absolutely valid concerns on both counts, that the small sellers who grow to become reasonably big are always under the radar, and there are certainly anecdotal evidence there, small sellers have complained that Amazon had decided to sell exactly the same item that they were so successful in selling, and becoming too big is actually not good on Amazon, because Amazon can get into your business and wipe you away.  So that’s certainly a big concern, and I think that’s something that needs to be sorted out, and Amazon needs to clarify what its position on that area is, because it benefits from these small sellers on his platform.

And your second question about environmental issues is also absolutely on the money, because not only emission issues, but there’s so many boxes that pile in, certainly in my basement, from Amazon.  You sort of say, and it’s actually ironical that Millennials who are in love with Amazon are extremely environmentally friendly.  But at the same time, they would not hesitate to order something from Amazon and pile up all these boxes.  So I think Amazon needs to figure out a way to think about both those issues.

ALISON BEARD:  And at what point will it have to?  I mean, it seems to be rolling happily along.

SUNIL GUPTA:  Well, I think those issues are becoming bigger and bigger, and it’s certainly in the eye of the regulators, also, for some of these practices.  And not only because it’s too big, and there might be monopoly concerns, but these issues will become larger, and any time you become a large company, you become the center of attraction for broader issues than just providing shareholder value.

ALISON BEARD:  Yeah.  So those are weaknesses possibly for the company.  What are some of Bezos’s personal weaknesses that you’ve seen in studying him and the company?

SUNIL GUPTA:  So I think one thing that stands out to me, and at least in the public forums, I have not seen any empathy.  And it’s, I mean, we talk about that the leaders have, should have three qualities.  They should be competent.  They should have a good character.  And they should have compassion.  So he’s certainly very competent.  I mean, he’s brilliant in many aspects, right, from the computer vision and AI and machine learning, to the nuances of data analytics, to the Hollywood production, etc.  He also seems to have good character, at least I have not heard any personal scandals, apart from his other issues in his personal life, perhaps.

Those characteristics of competence and character make people respect you.  What makes people love you is when you show compassion, and at least I haven’t seen compassion or empathy that comes out of him.  I mean, he certainly comes across as a very hard charging, driven person, which probably is good for business.  But the question of empathy is perhaps something lacking right now.

ALISON BEARD:  Yeah.  The other issue is his just enormous wealth.  He did invent this colossally valuable company, but should anyone really be that rich?

SUNIL GUPTA:  Well, I guess that’s, you can say that’s the good or the bad thing about capitalism.  But I think, and again, my personal view is there’s nothing wrong in becoming rich, if you have been successful and done it with hard work and ingenuity.  But how you use your wealth is something that perhaps will define Jeff Bezos going forward.  I think Bill Gates is a great example how he actually has used his wealth and his influence and his expertise and his brilliance into some certain thing that actually is great for humanity.

Now, whether Jeff Bezos does that down the road, I don’t know, whether his space exploration provides that sort of outlet which is both his passion as well as good for humanity, I don’t know.  But at some point in time, I think it’s the responsibility of these leaders to sort of say, my goal is not simply to make money and make my shareholders rich, but also help humanity and help society.

ALISON BEARD:  If you’re talking to someone who’s running a startup, or even a manager of a team at a traditional company, what is the key lesson that you would say, this is what you can learn from Jeff Bezos?  This is what you can put to work in your own profession?

SUNIL GUPTA:  So I would say two things that at least I would take away if I were doing a startup.  One is customer obsession.  Now, every company says that, but honestly, not every company does it, because if you go to the management meetings, if you go to the quarterly meetings, you suddenly go focus on financials and competition and product.  But there’s rarely any conversation on customers.  And I think, as I mentioned earlier, that Jeff Bezos always tells his employee to think of the imaginary chair in which a customer is sitting, because that’s the person that we need to focus on.  Howard Shultz does the same thing at Starbucks, and that’s why Starbucks is so customer focused.

So I think that’s the first part.  And the argument that Bezos gives is, customers are never satisfied.  And that pushes us to innovate and move forward, so we need to innovate even before the rest of the world even sees that, because customers are the first ones to see what is missing in the offering that you have.

And the second I would say that I would take away from Jeff Bezos is the conviction and passion with what you do.  And many times that goes against the conventional wisdom.  And the Amazon Web Services is a great example of that.  The whole world, including the Wall Street Journal and the Wall Street analysts were saying, this is none of Amazon’s business to do web services.  But he was convinced that this is the right thing to do, and he went and did that.

And part of that conviction may come from experiments.  Part of that conviction comes from connecting the dots that he could see that many other people didn’t see.  I mean, that’s why he went, left his job, and went to Seattle to do the online bookstore, because he could see the macro trends as to what the Internet is likely to do.  So, I think that’s the vision that he had.  And once you have the conviction, then you follow your passion.

ALISON BEARD: Sunil, thanks so much for coming on the show.

SUNIL GUPTA:  Thank you for having me. Alison.

HANNAH BATES: That was Harvard Business School professor Sunil Gupta, in conversation with Alison Beard on the HBR IdeaCast .

We’ll be back next Wednesday with another hand-picked conversation about business strategy from Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review.

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This episode was produced by Mary Dooe, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. And special thanks to Maureen Hoch, Nicole Smith, Erica Truxler, Ramsey Khabbaz, Anne Bartholomew, and you – our listener. See you next week.

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