Ryanair and EasyJet Firms’ Strategies Case Study

The air travel sector has been struggling for decades, with numerous high-profile merges indicating the market’s shifts caused primarily by rising fuel prices and several recessions. Despite the bankruptcies and failures of full-service carriers (FSCs), low-cost carriers (LCCs) slowly continue to become more dominant in various regions, namely Europe. As of 2014, the profits of Ryanair and EasyJet, two of the most prominent LCCs in Europe, were €523 million and €474 million accordingly. Apart from such massive profits, the rate of growth these enterprises have managed to achieve is truly remarkable. Ryanair is the pioneer of a successful low-cost airline model and now has a 30 percent market share. While the company certainly enjoys great profitability and a dominant market position, it faces the risk of caving in because of EasyJet, which now has a market share of 20 percent. EasyJet is a smaller LCC, which is less profitable, yet more attractive to shareholders. Data demonstrates €10,000 invested in EasyJet in 2000 now amounts to €62,510, which is a far larger figure than €33,742 in the case of Ryanair. Thus, it is apparent EasyJet generates more value for the shareholders.

In regards to the carriers’ strategies, they are rather similar as they both utilize the low-cost model. Ryanair and EasyJet target the same customer segment with relatively high price sensitivity and no regard for additional comfort during flights. Both carriers offer frequent flights with no layovers, flying passengers point to point, which saves a lot on transferring baggage. The strategies of both airlines are to cut costs as much as possible by reducing staffing needs and excluding food or beverage options during flights. Not offering food during a 3-hour flight seems reasonable to passengers, yet saves the carriers much money since they do not have to spend on the food itself as well as cleaning afterward. In addition, both EasyJet and Ryanair fly only one or two types of planes. For Ryanair, the aircraft of choice is Boeing 737, whereas, for EasyJet, Airbus 320 and Airbus 319 are the top choices. Having all the planes be the same ensures that the carriers cut costs on maintenance and staff training. Furthermore, both airlines are notorious for cost reductions in terms of inflight merchandise, referrals, insurance, and baggage.

Despite all the aforementioned similarities, the strategies of Ryanair and EasyJet have differences as well. Firstly, EasyJet aims to cater to other customer segments as well, individuals with lower price sensitivity and a higher need for comfort. In order to target them, the carrier offers the features Ryanair seems to be neglectful of, including assigned seating, additional legroom, and in-advance seat bookings. Secondly, EasyJet chooses to and from primary airports, whereas Ryanair sticks to secondary airports. While this way Ryanair cuts costs, EasyJet provides passengers with an opportunity for flights to and from well-connected airports with a great infrastructure that are usually situated not far from major cities. Thirdly, EasyJet adopts a differentiation strategy by focusing on the quality of its customer service. In contrast to Ryanair, EasyJet invests financial resources in training its staff to be as friendly and helpful as possible. Such a strategy seems to be extremely effective as EasyJet now flies out more than 65.3 million passengers. All in all, it is evident that EasyJet attempts to move a bit closer to the FSC model while still offering the passengers the benefits of the low-cost one.

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IvyPanda. (2023, March 7). Ryanair and EasyJet Firms' Strategies. https://ivypanda.com/essays/ryanair-and-easyjet-firms-strategies/

"Ryanair and EasyJet Firms' Strategies." IvyPanda , 7 Mar. 2023, ivypanda.com/essays/ryanair-and-easyjet-firms-strategies/.

IvyPanda . (2023) 'Ryanair and EasyJet Firms' Strategies'. 7 March.

IvyPanda . 2023. "Ryanair and EasyJet Firms' Strategies." March 7, 2023. https://ivypanda.com/essays/ryanair-and-easyjet-firms-strategies/.

1. IvyPanda . "Ryanair and EasyJet Firms' Strategies." March 7, 2023. https://ivypanda.com/essays/ryanair-and-easyjet-firms-strategies/.

Bibliography

IvyPanda . "Ryanair and EasyJet Firms' Strategies." March 7, 2023. https://ivypanda.com/essays/ryanair-and-easyjet-firms-strategies/.

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Easyjet vs Ryanair – Statistics 2022

easyjet vs ryanair

Easyjet and Ryanair are two of Europe’s biggest and most well-known budget airlines. Together they carry roughly 50 million passengers per year around the continent.

This is an Easyjet vs Ryanair head-to-head comparison of the airlines in terms of some operational statistics of interest. Note that both airlines have been severely impacted by the travel restrictions since 2020 and this will be refelcted in the most recent stats.

Easyjet – Numbers of Airports, Bases and Routes

In 2021, Easyjet reported it had 28 bases , serving 153 airports and 927 routes .

Its largest base is at London Gatwick (LGW) .

easyjet at london gatwick airport

Ryanair – Numbers of Airports, Bases and Routes

In 2022, Ryanair reported having 90 bases , serving 230 airports and 2,500 routes .

Its largest bases are at London Stansted (STN) and Dublin (DUB) .

ryanair boeing 737 aircraft at dublin airport

Easyjet Flight Sector Statistics

Easyjet reported making 155,664 flight sectors in 2021.

How many flights per day does Easyjet make?

An average of 426 flights per day in 2021.

The average Easyjet flight sector length in 2021 was 1,184km . This means the total distance flown in 2021 by Easyjet aircraft was 184 million km .

Ryanair Flight Sector Statistics

Ryanair reported making 204,828 flight sectors in 2021.

How many flights per day does Ryanair make?

An average of 561 flights per day in 2021.

The average Ryanair flight sector length in 2021 was 1,249km . This means the total distance flown annually by Ryanair aircraft in 2021 was 256 million km .

Easyjet vs Ryanair Flight Sectors 2016-2021

Easyjet passenger statistics.

Easyjet flew 20.4 million passengers in 2021 with an average load factor of 72.5% .

How many passengers fly with Easyjet every day?

Easyjet handled an average of 56,000 passengers per day in 2021, although there will be relatively more passengers flying during the peak summer season than in the winter.

Ryanair Passenger Statistics

Ryanair flew 28 million passengers in 2021 with an average load factor of 71% .

How many passengers fly with Ryanair every day?

Ryanair flew an average of 77,000 passengers per day in 2021.

Passenger numbers for both airlines should increase in 2022.

ryanair airport at lanzarote (ace) airport

Easyjet vs Ryanair Passenger Statistics 2016-2021

Easyjet aircraft fleet statistics.

In its 2021 annual report, Easyjet reported a fleet of 308 aircraft as follows:

The average Easyjet fleet age is around 9 years.

easyjet aircraft on approach at london gatwick

Ryanair Aircraft Fleet Statistics

According to Planespotters.net, the Ryanair group has a fleet of 504 aircraft as follows:

The average Ryanair fleet age is around 11 years.

easyjet and ryanair aircraft at amsterdam schiphol

Easyjet Website Visitors

The Easyjet.com website had an average of 26.9 million visits in April 2022. It is ranked number 7 in terms of traffic in the airline industry.

Ryanair Website Visitors

The Ryanair.com website had an average of 55.6 million visits in April 2022. It is ranked number 3 in terms of traffic in the airline industry. [source: Similarweb]

Easyjet vs Ryanair Website visitors

Easyjet vs ryanair social media followers.

Ryanair leads the way with a total of 7.95 million followers on the 4 main platforms (Twitter/Facebook/Instagram/TikTok). Easyjet has a total of 2.79 million followers . As of April 2022.

Easyjet Staff Numbers

In 2021, Easyjet had over 13,000 staff members which includes over 4,000 pilots and over 7,000 cabin crew . In 2020 this was reported as over 14,000 staff with 4,000 pilots and 8,000 cabin crew.

The Easyjet CEO is Johan Lundgren.

Ryanair Staff Numbers

In 2021 Ryanair reported it had 15,016 staff members which includes 5,170 pilots and 8,261 cabin crew . Levels were reduced from the 2020 figure of 17,268 staff (which included 5,584 pilots and 9,725 cabin crew).

The Ryanair CEO is Michael O’Leary.

Easyjet vs Ryanair Employees 2016-2021

Easyjet profit/loss and revenue.

In 2021 Easyjet reported an operating loss of £1,136 million on £1,458 million of revenue.

Easyjet plc is listed on the London Stock Exchange ( LSE: EZJ ) and is part of the FTSE 100 index.

Ryanair Profit/Loss and Revenue

In 2021 Ryanair reported an operating loss of €1,109 million on €1,636 million of revenue.

Ryanair Ltd is listed on Euronext Dublin ( ISEQ: RYA ) plus an additional listing in the US (NASDAQ:RYAAY).

Easyjet vs Ryanair Revenue 2016-2021

Easyjet vs ryanair co 2 emissions.

In 2021, Easyjet reported a CO 2 emission of 81.08g per passenger km . In 2020 this was 70.77g per passenger km.

Ryanair reported a CO 2 emission of 83g per passenger km . In 2020 this was 66g per passenger km.

Easyjet Longest & Shortest Route

Easyjet’s longest route is Manchester (MAN) – Hurghada (HRG) in Egypt which is 2,578 miles and has a scheduled flying time of around 5 hours 20 minutes.

Easyjet’s shortest route is Belfast (BFS) – Isle of Man (IOM) which is just 76 miles . The scheduled flying time is 40 minutes.

Ryanair Longest & Shortest Route

Ryanair longest route is Warsaw Modlin (WMI) – Tenerife South (TFS) which is 2,542 miles and has a scheduled flying time of up to 5 hours 55 minutes.

Ryanair’s shortest flight route is Valencia (VCN) – Ibiza (IBZ) which is 108 miles . The scheduled flying time is 45 minutes.

Easyjet vs Ryanair Route Map Extremities

Both airlines have significant route coverage throughout Europe and also serve a few destinations in North Africa and Israel. Easyjet and Ryanair rarely compete on the same route.

Easyjet Most Northerly Airport: RVN (Rovaniemi, Finland) 66°33’42″N Most Southerly: RMF (Marsa Alam, Egypt) 25°33’26″N Most Easterly: AQJ (Aqaba, Jordan) 35°01’05″E Most Westerly: KEF (Reykjavík, Iceland) 22°36’20″W

easyjet route map

Ryanair Most Northerly: TMP (Skellefte, Sweden) 64°37’29″N Most Southerly: LPA (Gran Canaria, Spain) 27°55’55″N Most Easterly: AMM (Amman, Jordan) 35°59’36″E Most Westerly: TER (Terceira, Azores) 27°05’27″W

ryanair route map

Easyjet Seats

Easyjet planes have dark grey-orange seats in a 3-3 configuration. The seat pitch is 29″ and the seat width is 18″ . Easyjet seats do not recline but do have a seat pocket. The Airbus A319 has 156 seats; the Airbus A320 has either 180 or 186 seats. The A321neo has 235 seats. All seats are economy class.

Easyjet sells allocated seating which costs between £5.99 and £39.99 per flight depending on the route and whether the seat is classed as extra legroom (first row or overwing exit), up front (rows 2-6) or elsewhere.

Ryanair Seats

Ryanair planes have blue-yellow seats in a 3-3 configuration. The standard seat pitch is 30″ and the seat width is 17″. Premium seats in rows 1-5 have a slightly larger seat pitch of 32″-34″. Ryanair seats do not recline and have no seat pocket. The Boeing 737-800 aircraft has 189 seats.

Ryanair also sells allocated seating which costs between €/£3 and €/£28 depending on route and whether it is a standard seat, a front seat in row 2-5 or an extra legroom seat on the exit rows. Passengers who do not purchase allocated seating will automatically be assigned a ‘random’ seat at check-in.

ryanair aircraft seats

Easyjet Carry-On Luggage Allowance

Easyjet allows all passengers to bring 1 small carry on bag with maximum size of 45 x 36 x 20cm including handles and wheels. It should fit in under the seat in front.

It is also possible to book a fare with an additional large cabin bag (max dimensions 56 x 45 x 25cm ). This option is also included for easyJet Plus cardholders, FLEXI fare, Up Front or Extra Legroom customers.

Ryanair Carry-On Luggage Allowance

Ryanair allows all passengers to bring 1 small bag measuring up to 40 x 20 x 25cm which must be placed under the seat in front. Those purchasing “Priority & 2 Cabin Bags” can take a second bag of up to 10kg with max dimension 55 x 40 x 20cm . This can be stowed in the overhead lockers.

Easyjet Historical Background

Easyjet (U2) was established in 1995 by founder Sir Stelios Haji-Ioannou. It is headquartered at London Luton Airport in the UK.

Easyjet made its inaugural flight from London Luton to Glasgow on 10 November 1995 using a Boeing 737 aircraft. Its first international route was London Luton to Amsterdam which started in 1996.

easyjet aircraft

Ryanair Historical Background

Ryanair (FR) was established in 1985 by the Ryan family. It is headquartered at Dublin Airport in Ireland.

Ryanair’s inaugural flight was Waterford to London Gatwick on 8 July 1985 using a 15-seater Embraer EMB 110 Bandeirante turboprop aircraft.

The Ryanair Group in 2022 is made up of Buzz, Lauda Europe, Malta Air, Ryanair and Ryanair UK.

Easyjet vs Ryanair Summary

The figures show that Ryanair is statistically the bigger airline of the two. Both airlines have taken a significant hit due to the travel restrictions and lockdowns of 2020-21. We should see improved figures moving forward from 2022.

Originally published May 22 2015. Last updated April 26 2022.

DISCLAIMER: Information can change; we try to provide accurate information though we are not liable for any inaccuracies.

SOURCES: Ryanair , Easyjet , Planespotters.net , SeatGuru , Similarweb , AirSafe

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Comparing Europe's Top Budget Airlines: Ryanair vs. EasyJet

Making a choice between two well-known budget airlines like Ryanair and EasyJet can present a challenging decision. Whether you're embarking on a long-distance journey or seeking a spontaneous escape, gaining insight into the unique features of these airlines can assist you in making the optimal selection for your travel requirements.

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Published: Jul 28, 2023 • 6 min read

Comparing Europe's Top Budget Airlines: Ryanair vs. EasyJet

Over the past few decades, the rapid increase in air travel has led to a significant rise in the importance and prevalence of low-cost airlines worldwide. In Europe, two highly renowned low-cost carriers come to mind: Ryanair, headquartered in Ireland, and EasyJet, based in the UK. Both airlines have earned reputations for being among the most affordable options globally, serving a wide array of destinations throughout Europe, the Middle East, and Northern Africa.

But when faced with the choice between Ryanair and EasyJet, which airline should you prefer? Are both equally reliable? Which one offers a better deal and a superior flight experience?

Ryanair Pros:  Unbeatable Affordability and Punctuality

Ryanair, the renowned Irish low-cost airline, unquestionably stands out for offering the most budget-friendly fares in the industry . Within Europe, it's not uncommon to stumble upon Ryanair flights starting as low as 10 or even 8 euros. Remarkably, I have personally experienced flying from Kaunas to Cologne for a mere 11 euros and from Frankfurt to Milan for just 25 euros with Ryanair.

Even with the impact of the pandemic in recent years, Ryanair's prices have only seen marginal increases, and to this day, you can still find flights ranging between 10 and 40 euros. When it comes to affordable flight fares, Ryanair remains unmatched not only in Europe but possibly in the entire world.

Another major advantage of flying with Ryanair is their unwavering punctuality . The airline has built a reputation for always adhering to their scheduled arrival times. Despite occasional departures that may be slightly delayed by 10 or 15 minutes, they manage to compensate and arrive exactly as planned. This level of reliability is particularly reassuring for business travelers with tight schedules, making Ryanair a trustworthy option in such situations.

In summary, Ryanair's combination of unbeatable affordability and consistent punctuality makes it a compelling choice for travelers seeking the most cost-effective and reliable flights across Europe.

Ryanair Drawbacks in Baggage Policy and Inconvenient Flight Timings

While Ryanair may appear astonishingly affordable at first glance, their cost-effectiveness diminishes significantly if you carry anything beyond the bare essentials. The airline enforces a stringent free carry-on allowance, permitting only a personal bag of up to 10kg . Trust me, they are often weighing carry-on bags, so beware, because you must pay a lot for extra kilograms. Your cheap flight ticket can turn out to be not so cheap after extra charges for extra carry-on weight. For short weekend getaways or business trips, adhering to this rule is manageable. However, the moment you embark on a more extended adventure or require a larger bag, brace yourself for a substantial increase in your flight ticket cost.

While it's true that most airlines charge additional fees for extra baggage or checked luggage , Ryanair not only has one of  the strictest carry-on allowances but also boasts one of the  costliest carry-on options for those who choose to bring more items along. Therefore, Ryanair may not be the best choice if you plan on an extended journey with additional baggage.

Furthermore, another significant drawback of flying with Ryanair is their flight timings. While they consistently arrive on time, the reason behind their exceptionally low fares becomes evident:  they schedule departures at the most inconvenient hours . Flights with Ryanair usually take off either in extremely early morning hours, well before sunrise between 5 and 6 a.m., or at the latest possible time, typically between 10 and 11 p.m. As someone who has traveled extensively, I've learned that flight prices tend to increase as departure times become more desirable and convenient.

Ryanair's affordability primarily hinges on their decision to operate flights at the least favorable times, meaning you'll either find yourself at the airport before dawn or arriving at your destination after midnight. For those seeking more comfortable flight schedules, this aspect might prove to be a significant drawback.

Comparing Europe's Top Budget Airlines: Ryanair vs. EasyJet RatePunk 1

EasyJet - Outshining Ryanair in Three Key Aspects

When it comes to pros, EasyJet holds a significant edge over its major rival, Ryanair, in three crucial areas: carry-on allowance, flight departure times, and overall comfort.

Firstly, EasyJet provides its customers with greater freedom regarding carry-on policies. Their allowance for free carry-on is more generous compared to their competitors, allowing up to 15 kg , which makes a substantial difference. Furthermore, should you decide to bring an additional carry-on bag, the price of your flight won't experience the same drastic increase as it would with Ryanair. In terms of carry-on allowances, EasyJet unquestionably emerges as the winner.

Secondly, EasyJet offers far more convenient flight departure schedules , unlike Ryanair's early morning or late-night departures. EasyJet flights are better tailored to suit passengers' needs, mostly departing throughout the day between 8 a.m. and 8 p.m. This thoughtful approach to flight timings further sets EasyJet apart.

Finally, the comfort and overall flight experience provided by EasyJet surpass that of Ryanair. EasyJet flights offer more legroom and more comfortable seats , creating an ambiance that doesn't feel like your typical budget airline. Unlike Ryanair, where comfort may be compromised to match the lower fares, EasyJet ensures that passengers have a more pleasant journey.

In summary, EasyJet clearly outshines Ryanair in these three critical aspects, offering a more generous carry-on allowance, more convenient flight schedules, and a superior level of comfort during the entire flying experience.

EasyJet Downsides: Pricing & Delays

While EasyJet boasts numerous advantages, it's important to acknowledge that the British budget airline does have two notable downsides in comparison to its Irish counterpart, Ryanair.

First and foremost, when it comes to pricing, Ryanair indisputably takes the lead . For those who prioritize securing the absolute cheapest deal and aren't concerned about departure times, comfort, or carry-on allowances, Ryanair remains unmatched. While EasyJet also offers incredibly affordable flight prices, they typically start at around 30-40 euros, a bit higher than Ryanair's starting fares of 10 euros. This price difference is largely influenced by the more convenient departure times that EasyJet provides to its passengers compared to Ryanair.

Although the price discrepancy might not be substantial, the more significant downside of EasyJet compared to Ryanair lies in its punctuality. In stark contrast to Ryanair's reputation for punctuality,  EasyJet has a track record of frequently experiencing delays in both departures and arrivals. On two separate occasions during my experiences with EasyJet, the plane remained stuck on the tarmac for over an hour after boarding was completed on time, resulting in delayed departures. Additionally, on other instances, boarding was concluded nearly an hour later than planned. Thus, it's safe to say that when flying with EasyJet, arriving on time should not be expected, and it might even be advisable to arrive at the airport as late as possible to minimize waiting time.

Ryanair may win in offering the cheapest deals, but EasyJet provides a better flight experience overall. With more lenient carry-on policies, increased comfort, and improved schedules, EasyJet caters to the needs of passionate travelers. Nevertheless, the answer varies based on your priorities when considering budget airlines.

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Easyjet vs Ryanair: Analyzing the Rivalry of Europe’s Budget Airlines

EasyJet vs Ryanair – when it comes to the best flight booking platform, two leading budget airlines in Europe have an unending rival battle that we’ll dissect in this article. We’ll navigate through their fierce contest for dominance in convenience and customer satisfaction – get set for a riveting journey! After having experienced separate flights with both carriers – one being my journey from Amsterdam to London through EasyJet while the other was ‘London-Dublin’ via Ryanair, I observed intriguing differences that we’ll examine further in this article.

EasyJet vs Ryanair: A High-Level Overview of the Stingiest Airlines

EasyJet and Ryanair seek to transport passengers across Europe at a reasonable price point . Despite their common goal, they have contrasting approaches that make for compelling analysis. Here are several salient parallels and divergences between these two airlines:

Similarities:

  • Both airlines operate a single aircraft type or family.
  • They have comparable fleet sizes, with approximately 300 aircraft each.
  • Both employ highly restrictive and peculiar check-in procedures. For instance, EasyJet charges a hefty fee if you check in at the airport after checking in online, aiming to minimize airport staff. Ryanair, on the other hand, has its peculiarities, such as requiring passengers to check in at the airport, even if they have already checked in online.
  • They both utilize secondary airports to reduce costs, often requiring passengers to brave the elements while boarding.

Differences:

  • EasyJet operates Airbus A320 series aircraft (A319, A320, and A321), while Ryanair exclusively operates the Boeing 737-800.
  • EasyJet is a British airline based in London, while Ryanair is an Irish airline based in Dublin.
  • Ryanair serves more destinations, currently flying to 255 compared to EasyJet’s 136.
  • Before the COVID-19 pandemic, Ryanair had 17,000 employees, while EasyJet had 15,000.

EasyJet Vs Ryanair: Culinary Experience

Culinary Experience

When it comes to food, neither EasyJet nor Ryanair will win any gourmet awards. However, let’s explore their offerings:

1. EasyJet Food

The food on EasyJet flights can be compared to what you would find at a concession stand in a sports venue. While it may not be of high quality or particularly appealing, it is available at a significant cost. The menu options may entice you with attractive pictures, but be prepared to pay exorbitant prices for underwhelming snacks.

2. Ryanair Food 

Ryanair takes frugality to another level with its food options. Instead of printed menus, you are required to have the Ryanair app on your phone to access the menu. This cost-cutting measure may not be convenient for passengers without the app. Considering the limited options and high prices, you might think twice before splurging on a bag of chips and a cookie.

EasyJet Vs Ryanair: Seating and Comfort

Comfort is often sacrificed in the world of budget airlines, and both EasyJet and Ryanair adhere to this principle:

1. EasyJet Seating Options

EasyJet offers different seating options , but the seats themselves remain the same. Standard seating provides the most basic experience, while premium seating grants perks like extra legroom and priority boarding.

2. Ryanair Seating Options

Ryanair’s seating configuration mirrors that of EasyJet, with no significant differences in seat quality . However, Ryanair’s seats are often considered less visually appealing, with a reputation for being particularly unattractive.

EasyJet Vs Ryanair: Boarding Process

Boarding procedures of EasyJet and Ryanair are quite distinct, adding to the overall experience:

1. EasyJet Boarding

EasyJet generally follows a zone-based boarding system , where passengers are assigned specific zones based on their seat location or ticket type. Boarding typically begins with passengers seated at the rear of the aircraft and progresses towards the front. However, one notable characteristic of EasyJet is its frequent use of outdoor boarding via airstairs, even when jet bridges are available. This method can be inconvenient, especially during inclement weather.

2. Ryanair Boarding

Ryanair takes a no-nonsense approach to boarding. Passengers are divided into priority and non-priority groups, with priority passengers, granted earlier boarding. Similar to EasyJet, Ryanair often opts for outdoor boarding using airstairs, regardless of the availability of jet bridges. This practice is another cost-saving measure for the airline.

EasyJet Vs Ryanair: Customer Service

Customer Service

Both EasyJet and Ryanair maintain minimalistic customer service approaches, focusing on efficiency and cost-cutting:

1. EasyJet Customer Service

EasyJet’s customer service is primarily digital and self-service oriented. They encourage passengers to handle most tasks, such as check-in and baggage management, through their online platforms. While you can reach out to customer support if necessary, it is often quicker and more convenient to utilize their digital resources.

2. Ryanair Customer Service

Ryanair approaches customer service in a style akin to EasyJet, with a focus on empowering passengers to serve themselves. They place a high value on virtual interactions and urge their clientele to take advantage of their digital platform for any required support. But it is worth mentioning that Ryanair has weathered its share of criticism in the past concerning its capacity to respond to customer needs and its propensity to charge extra for some services.

EasyJet Vs Ryanair: Pricing

Both airlines pride themselves on offering low-cost fares, but it’s essential to consider the hidden costs that can add up:

1. EasyJet Pricing

EasyJet implements a mercurial pricing scheme that is highly sensitive to demand and the timing of booking. Although their base fares may seem competitive, the ancillary charges for amenities such as preferred seating, luggage allotment, and in-flight nourishment can exert an outsized influence on the ultimate expense of your excursion.

2. Ryanair Pricing

Ryanair is recognized for its dirt-cheap fares , frequently proclaimed with eye-catching advertising. Nevertheless, comparable to EasyJet, added fees for amenities such as luggage, seating arrangements, and airport check-ins can considerably augment the final expense. It’s paramount to meticulously scrutinize and comprehend the stipulations to sidestep any astonishments.

EasyJet Vs Ryanair: The Stingiest Airline Champion

In the stinginess showdown, it’s a daunting task to crown a winner between EasyJet and Ryanair. Both airlines showcase their expertise in penny-pinching manoeuvres, proffering competitive rates while maintaining a bare-bones approach to customer service.

EasyJet and Ryanair exhibit congruence in their fleet assemblage, employment of secondary aerodromes, and rigorous check-in protocols. However, they diverge in their aircraft models, home base sites, destination networks, and select operational procedures.

In regards to food, seating, boarding rituals, and customer service, both air carriers prioritize efficiency and cost-curbing tactics. While they may not dispense the most opulent experience, they strive to transport you from A to B at the most economical price.

The choice between EasyJet and Ryanair hinges on individual inclinations, priorities, and the specific itinerary you intend to embark on. Take into account factors such as fares , luggage requisites, seat preferences, and supplementary amenities to arrive at an informed and customized resolution that aligns with your demands and financial status on your next flight to Noble Puma .

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Ryanair Leads the Way Among Europe's Top Three Low-Cost Carriers

ryanair vs easyjet case study

Ryanair is now the fifth largest airline in the world (in terms of capacity) and returned to profitability in the second quarter of 2022, making it the most successful of the three largest European low-cost carriers.

Drawing on OAG data using the Analyser platform for airline capacity and flight cancellations, as well as information published in airline financial statements for the period April to June 2022, we compare Ryanair with easyJet and Wizz Air on some key metrics to understand what is behind Ryanair’s success.

A Look Behind Ryanair's Profitable Second Quarter

Ryanair is easily the largest of the three airlines, contributing 16% of all airline capacity from Western European airports, and only surpassed in size by the Big Four airlines in the USA . Easyjet and Wizz Air between them contribute a further 12% of Western European capacity, meaning these three airlines now account for more than one in four airline seats in the region.

All airlines operating in Europe this summer have faced similar challenges as they continue their recovery from the global pandemic with high fuel prices , labour shortages and rising costs, but their different approaches, especially for these three carriers, have resulted in different financial results.

Ryanair and Wizz Air Operating Airline Capacity Well Above 2019 Levels

Ryanair, easyJet and Wizz Air have taken different approaches to adding back capacity. In August 2022 Ryanair is operating 18.9% more seats than it did in August 2019, according to OAG data . This stands in sharp contrast to the European average airline performance which sees capacity down 12.3% this month.

Wizz Air has grown even faster, with airline capacity this month at 26% above where it was 3 years ago; moving the airline up the  Western European airline rankings from 18th place three years ago to 9th place today.

EasyJet hasn’t added capacity anywhere near as fast. It still ranks as the second largest airline in Europe, and is the 8th largest airline in the world if measured by capacity, but the number of seats deployed is 11.5% below where it was in August 2019, only marginally better than the European average.

Looking at the pattern of airline capacity recovery over the summer months, both Ryanair and Wizz Air have continued to add capacity relative to 2019 as the summer has gone on, but easyJet has had a much more cautious approach to adding capacity.

Has More Capacity Led to More Passengers?

The simple answer is ‘yes’. Wizz Air have added the most capacity as a percentage of what they used to operate and have seen passenger volumes for the second quarter grow the most according to their published Q2 figures. Ryanair have seen passenger numbers (or ‘customers’ as they refer to them in their financial reports) grow but not so much, while easyJet, which operated less capacity has seen fewer passengers than in Q2 2019.

In their quarterly financial statements, the airlines report their own load factors. While this is usually the percentage of seats filled with fare-paying passengers, Ryanair opts to use a different formula from the rest of the industry, which appears to produce a significantly higher figure than implied by OAG data.

However, what is clear is that Wizz Air reports a lower load factor for Q2 2022 than Q2 2019; it appears to have paid a price for adding so much capacity, and the same may be true of the flight cancellation rate.

Has Wizz Air Paid for Too Much Capacity With More Cancellations?

Cancellations at Wizz Air rose to 2.7% in June, a sharp rise on April (0.4%) and May (0.4%). EasyJet's flight cancellation rates were even higher, rising to 4.5% in June, and they had been relatively high in both April and May too, at 2% and higher. Ryanair, in contrast, seems to have kept the cancellation rate at a modest level throughout the second quarter, which will have kept passengers happy.

Of course, the high level of flight cancellations were not due just to issues with airline operations, but also a consequence of airports constrained by resourcing and industrial action - therefore not all within the airlines’ control - but it’s interesting to see that cancellations differed so widely between these airlines.

Ryanair’s Return to Profitability

A sign of Ryanair’s strength is the fact that of the three airlines it was the only one to report a profit for April-June 2022. The Ryanair net profit was €170m, and much better than the -€273m net loss reported for the same quarter in 2021.

EasyJet reported a loss of £114m which was at least less than the £318m loss reported the year before. Wizz Air, however, increased the size of its loss from €108.6m last year to €284.5m for the same quarter this year. Some of this may be down to different fuel hedging strategies, but of the three low-cost airlines, Ryanair appears to have the best handle on the balance between costs and revenues, how to grow and what customers will pay for.

Ancillaries Making the Difference

This brings us to the role of ancillaries for each airline. In their financial statements, they all report ancillary revenues. All three airlines have increased the proportion of revenue coming from ancillary revenues, especially Wizz Air where the airline reported over half (52%) of revenues are now derived from ancillary revenues. Ryanair increased their share to 39% and easyJet to 34%.

So, the overall performance of each airline can be explained as the mix of passenger traffic , capacity deployed and revenue per passenger. Ryanair has added passengers faster than seats and raised the revenue per passenger, a winning combination.

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ryanair vs easyjet case study

Low-Cost Carrier Comparison: Ryanair vs. EasyJet

Lori Zaino

I've flown on EasyJet and Ryanair many times over the nearly 10-year span I've lived in Europe, and while these low-cost carriers definitely don't provide a luxury experience, they certainly are easy on my wallet. But which gives you a bigger bang for your (relatively small) buck? Let's dig in.

Booking and Check-In

Both carrier's websites allow you to book one-way and round-trip flights, and you can pay for extra options — like priority boarding and checked luggage — as you go. Both airlines will also try to get you to book transportation, car rentals, travel insurance and lodging during the purchase, but you can simply ignore that part if you're not interested and proceed to the next page.

Check-in is where things can get interesting, especially with Ryanair . Make sure you arrive at the airport early, as lines are often long on both carriers, and typically there aren't any elite check-in counters or automated computer kiosks around to help speed things up. It's also essential that you print your boarding pass ahead of time — if you don't, you'll be charged 15 euros (~$18) to print it out at the airport.

It's also essential that non-EU citizens pass through the documents/visa-check desk to get their boarding pass stamped before going through security — without this stamp, you won't be able to board . Don't take any chances and make sure you get to the airport early enough to wait in line for this lovely extra step. Note that you can check in online anytime from seven days to two hours before your flight ‚ if you've paid to select your seats, check-in is available up to 30 days out.

With EasyJet , print your boarding pass and pay to check your luggage ahead of time so you won't have to worry about paying any extra fees. If you don't need to check any bags and you have your boarding pass printed, you can head straight to security and avoid the check-in desk entirely. Note that you can check in online anywhere from 30 days to two hours before your flight.

Winner: EasyJet.

Ticket Prices

Both carriers offer budget-friendly prices and fly to so many different destinations, it's hard to really compare them. Pricing will likely depend on your destination airport, departure airport and dates. Always compare prices on both to make sure you're getting the best deal, and most importantly, note which airport you'll be flying into — Ryanair is known for flying to and from smaller airports that can be farther from the city center than you think.

Winner: Tied.

Baggage Policies

If you plan to check bags, pay ahead of time on either carrier. If you don't, you can till tack it on afterward by going back into your online reservation, which will be much cheaper than doing it in person at the airport. Pricing for checked bags at both airlines is calculated by the weight of bags, route and season. Whenever and wherever you go, and on either airline, plan on paying a bare minimum of 15 euros (~$18) per bag, per flight — unless you're packing light , it's not unusual for these fees to end up surpassing the price of the ticket.

On Ryanair, you can bring one carry-on item with maximum measurements of 55 cm x 40 cm x 20 cm (22 x 15 x 7 inches). You can also bring one personal item measuring 35 cm x 20 cm x 20 cm (13 x 7 x 7 inches). You'll most likely have to put your carry-on into the metal sizer, so be prepared for this. Most airports won't weigh your bag, which can only be up to 22 lbs, but I have had it happen a few times in various airports in Italy. If your bag is too big, you'll have to pay to check it, and the fees will vary depending upon the route and season.

On EasyJet, these requirements are slightly more lax, with a maximum carry-on bag size of 56 cm x 45 cm x 25 cm (about 22 x 17 x 9 inches) and no weight limit. Your personal item doesn't have an exact size requirement, but should be able to fit under the seat in front of you. This small extra allowance makes a lot of difference, and for me, it really puts EasyJet a step above Ryanair.

Both airlines will police the requirements, though it's worse at specific airports. For example, if you're flying Ryanair in Dublin , you'll find the staff are super-strict, but if you're flying out of, say, Madrid , it's not as bad. You'll be more likely to get away with an oversized bag if it's not a rolling suitcase, as the carriers don't often hassle passengers carrying duffles or backpacks. In general, Ryanair seems much stricter than easyJet when it comes to enforcing rules about carry-on baggage.

Cabin and Seat

The blue-and-yellow Ryanair cabin and plastic pleather seats aren't exactly an aesthetic fantasy. The cabin itself is quite small and the aisles seem cramped compared to those on EasyJet. The seats don't recline and have a width of 17 inches and a pitch of 30 inches. Ryanair cabins are pretty bare-bones and the seat in front of you has a tray table but not a seat pocket.

Ryanair's blue-and-yellow seats. 

EasyJet's orange-and-gray cabin is slightly less intense, but not by much. The plane seems to feel slightly larger, perhaps because of its wider aisles. While these seats don't recline either, they do have a slightly larger width at 18 inches, but a smaller pitch at 29 inches. The seat in front of you has a pocket for storage as well as a tray table.

Gray-and-orange seats must mean we're sitting in EasyJet seats.

Because I'm short and most Ryanair and EasyJet flights are just a couple of hours long, I don't mind sitting in such small seats.

My knees on Ryanair.

However, someone taller may benefit from paying extra for an exit or bulkhead row. You can read more about seat selection below, but paying a little extra and booking an aisle seat can help with any feelings of claustrophobia that may occur on these flights.

My knees on easyJet.

Amenities and Extra Perks

Ha! This word doesn't seem to be part of the vocabulary of either budget airline, so be willing to fork over extra cash for just about everything. Both airlines charge extra for food and drinks, priority boarding and seat selection.

Some meal options on easyJet.

I typically pay for both seat selection and speedier boarding when flying either airline, choosing aisle seats up front, which I almost always find to be worth it. For my most recent flights, I paid 2 euros (~$2) on Ryanair for seat selection and 6 euros (~$7) for priority boarding, for a total of 8 euros (~$9). I paid 10 euros (~$12) total for both services on EasyJet, but it's worth noting that these prices vary by route and season, so this could be a different amount for your flights.

I find these extra services to make a world of difference because you always run the risk of either airline assigning you a middle seat in the back. The few times I've traveled with group on the same itinerary, we were assigned seats together, so if I'm traveling with someone, I don't usually pay to select one ahead of time. If you don't have priority boarding, you'll have to line up with the rest of the passengers to ensure there will be space in the overhead bin for your carry-on bag . Note that those in the back of the line will be forced to check their bags if there's not enough room — with no fee, but it's still a pain.I find in most cases that these two services are worth the money for added comfort and ease.

Each airline also offers bundled services and amenities (prices vary). Keep in mind that these fares may be higher than the cost of a flight on another airline like KLM or Air Europa, which automatically allows luxuries like seat selection and checked baggage.

Ryanair offers a product called Business Plus, but you're really not paying for a true business-class experience — there's no separate cabin and you won't be getting a giant, comfy seat with free food. You'll get the following:

  • Free airport check-in
  • A premium seat (subject to availability). Keep in mind this means a seat up by the front or possibly with extra legroom, but not in a separate cabin or class
  • Priority boarding
  • Airport FastTrack security service (available at participating airports)
  • Flight details sent to you via text message
  • Flexible ticket changes
  • One complimentary 20 kg (44 lb) checked bag

Ryanair also recently started offering Leisure Plus fares, which includes:

  • Free seat reservation (for regular seats)

EasyJet, on the other hand, offers Flexi Fares, which include:

  • Speedy boarding
  • Seat selection
  • Fast Track security (available at most major airports)
  • One piece of cabin luggage
  • A second piece of cabin luggage, such as a small under-the-seat bag, handbag or laptop
  • One piece of hold luggage (maximum of 20 kg or 44 lbs)
  • No extra booking fees
  • Access to dedicated bag drop desks
  • A FLEXI Bistro voucher worth about $9 to use toward food and drink purchases on the plane
  • Free route changes (unless the new fare is higher, then the applicable difference applies)
  • Unlimited free date changes within a four-week period, from one week before to three weeks after the original travel date

Based on my experiences with both carriers, the in-flight experience is typically better with EasyJet because the flight attendants seem to be less frazzled — probably because they aren't policing the baggage requirements as intently as the Ryanair flight attendants tend to — and were generally nicer. There are also fewer in-flight announcements trying to sell me things, making for a quieter, calmer flight. Ryanair, on the other hand, always asks passengers to buy lottery tickets, which is super annoying.

The Ryanair flying experience. Photo courtesy of Shutterstock.

In most cases, EasyJet is better. It offers a better flying experience thanks to larger carry-on allowances and less airport hassles because you don't need to get your boarding pass stamped. Its flight attendants are nicer, and the overall experience seems slightly more high-end than that of Ryanair. Why fly Ryanair at all? Well, sometimes its deals are the cheapest out there. The carrier also offers many route options that EasyJet and other airlines just don't fly to.

Who do you think wins the battle of the budget airlines, Ryanair or easyJet? Sound off, below.

ryanair vs easyjet case study

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Ryanair and easyJet Case Study

The graph shows that asset’s operating profit margins declined sharply, reaching only 3. 85% from 10.

16% and this is moderately low, compared to the three-year average of 7. 09%. Unlike asset, Urinary has more stable profit margins, 21. 01 % on average. According to the figures, Urinary seems more vigorous in generating higher profit from its sales, which was partially due to hotels, car rentals and other non-flight products selling.

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On the other hand, asset seems had been negatively affected by Intense intention among its rivals as well as the price pressures. Return on Capital Emulsifiers 2. Return on Capital Employed (%)The ROCK shows the performance of business in generating profit to its long-term capital suppliers. (Thrall & McAllen, 2008) The highest ROCK ratio, 10. 41 % in 2007 specifies that asset had a better performance by fully using Its assets In generating revenues. However, the ROCK slid dramatically to only 4.

46%, which Indicates a weak performance because its return on assets was probably below its cost of capital.

In terms of overall ROCK, Urinary had a higher margin, 1 1 . 9%, than asset, 7. 73%. From this figure, it is suggested that asset should operate at Ryan’s significant discount. Return on Shareholders’ Fenugreek 3.

Return on Shareholders’ Fund terms of the overall ROSS, the shareholders’ In Urinary were more beneficial than those In asset as they gained higher return. This is showed by the average ROSS of 17. 06% compared to only 10. 43% from asset, meaning the investment made by shareholders in Urinary was more profitable than in asset. Gross Profit Marguerite 4.

Gross Profit Margin (%)There was an insignificant decline in GUM for both companies.

It Is presumably owing to the Increased operating expenses as a result of the rise In fuel costs and extensive price competition. Efficiency Ratios highlight how the business resources have been utilized efficiently. (Trill & McAllen, 2008)Assets Transfigure 5. Asset Turnover (point)The rate of asset turnover for asset and Urinary increased gradually for the last three years. This, In essence, means that they had a better return corresponding to their net recovered to 1.

16 point in 2008.

On the other hand, Urinary showed a consistent asset turnover even though its points were lower than asset’s. It is clearly seen that Urinary was capable of translating its assets into constant increased sales revenue over the last three years. Creditor Disfigure 6. Creditor Days comparison to the average creditor days for both companies, it is thought that the trade payable account had a minor impact on Urinary.

Unlike Urinary, asset seems had been more beneficial because it used the free finance from its suppliers to buy its inventories and then repay them back within quite a long time.

Debtor Disfigure 7. Debtor Disaccording to the figures, Ryan’s customers needed less than 6 days to fulfill their payment. Indeed, asset’s customers needed ore than 40 days on average to pay the company. It could be assumed that asset tried to attract more travelers by providing a better payment facility.

Liquidity Ratios measure how companies could pay the debt. (Trill & McAllen, 2008)Urinary aesthete liquidity ratios for Urinary and asset were relatively the same as their stocks play an insignificant role.

Current and quick ratios tended to stay at the same level as both companies do not hold any psychical production stocks. An average current and quick ratio of 2. 02 for the last three years indicates that Urinary appeared to be more capable of covering and repaying its short-term bets and obligations.

Overall, both companies did not experience any problems in terms of liquidity because their current assets were able to cover the current liabilities. Financing Ratios show how companies finance their business whether from shareholders’ funds or debts. (Trill & McAllen, 2008)Gearing Reconfigure 8.

Gearing Rationality showed a higher leveraging on its balance sheet, 46. 48% on average, than asset, 39. 95%.

It is partly because the borrowed money was mainly used in investing new aircrafts or launch new range of routes. This led to higher returns to shareholders’ equity in Urinary rather than in asset. Interest Cover Reconfigure 9. Interest Cover Respirators the figures above, Urinary was able to generate high operating profits to cover its interest expenses as can be seen by the high interest coverage ratio on average of 5. 43. However, the interest cover ratio of asset slid to only 2.

8, which was particularly caused by a dramatic fall in the profit for the year from E 152. 3 million to E 83. 2 million. Investment Ratios assist investors in assessing their return on the made investment. (Trill & McAllen, 2008)asset relies on a free cash flow financing to further its growth.

As a result, asset pays no dividends. The same dividend policy is also followed by Urinary. Growth prospect, was traded at a lower price, 20. 16, in comparison to asset at 24. 33. This shows that asset was traded more expensive relative to Urinary.

Non-financial terms such as the traffic growth, the number of employees, load factor, number of routes and aircrafts could also affect the business greatly apart from financial ratios. They help companies identify trends for future performance. For instance, the load factors for both companies remained stable over the last three years. However, Urinary achieved 82% in load factors while asset stood at 84. 1%. This figure illustrates that asset was able to fill its planes slightly better than Urinary.

III. THREATS AND OPPORTUNITIES Malaysian price fluctuations a significant cost to asset and Urinary.

In 2007, the average fuel price was $65/barrel, but today, it is $130/barrel. In this case, asset could be more vulnerable in facing the rise of fuel price. However, Urinary offers no fuel surcharges to its customers. (Urinary Annual Report, 2008)Therefore, Urinary stimulates that many passengers will switch to travel by their flights to avoid higher prices as a consequence of additional fuel surcharges from other low-cost airlines.

Terrorism or security threat on the aviation industry may cause a loss of key national infrastructure and a rise in safety and security cost measures. Urinary Annual Report, 2006)Market competitions rise in competition could lead to a saturated market as many low-fare new entrants are entering the market such as ‘bambina’. This will also result in a complexity in getting low fees support in some airports. Main opportunities:customers are price sensitive. (asset and Urinary Annual Reports, 2008)The slowdown in the economy will definitely lead the customers to seek lower fares airlines.

This means that there will be a rise in passenger volumes. Market superannuation Union enlargements could let both companies to have opportunities to expand and open up new destinations. Asset and Urinary Annual Reports, 2008)Len addition, potential market such as Asia contains many potential opportunities because it has a very huge population and immigrant inflows are on the rise. Business-to-business characterization’s could have additional source of income generated from its asset Academy. In addition, it could corporate with other easy businesses such as assayer as well as sufferance. Asset Annual Report and Accounts, 2008) .

This could also increase the trades in ‘easy’ businesses. However, Urinary could corporate with travel agencies, as this would bring another business opportunity.

Many travel agencies nowadays have Europe trips that could increase the flying demands. Financial ratios, I could offer recommendation to invest in Urinary. There are two methods used in analyzing the shares:Len terms of fundamental metrics such as the ROCK and operating margin, Urinary shows better performance than asset.

Urinary has a gradual increase in its return on capital. Similar conclusion could be drawn from its Price-to-Book and PEE ratios. A 2. 13 PET illustrates that investors are more willing to pay higher price for Urinary than for asset with only 1. 03 .

In addition, a PER of 24.

33 showed that the price paid for asset is more expensive. Therefore, I remain cautious about asset’s share price perspective and would recommend Urinary indeed. Technically, Ryan’s trading prices are principally more stable rather than asset. This shows that shares in Urinary are actively traded as many investors see the future prospect of Urinary could be better than asset. However, if I personally had EYE,OHO, I would not have them invested on shares considering the unstable and unpredictable market. We know that all businesses create risks.

The more the risk, the higher return we will get. Investing on shares is a ‘high risk, high gain’ and a long-term portfolio. Therefore, I would prefer to invest on properties or becoming sole trader instead of investing on shares because shares will not give returns in short-term period, moreover they are risky.

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Simple Flying

Easyjet vs ryanair vs wizz air: how do their hand luggage allowances compare.

Each of the European low-cost giants has slightly different rules on this front.

  • easyJet: Largest free hand luggage allowance among Europe's low-cost airlines: 45 x 36 x 20 cm, 15 kg.
  • Ryanair: Smallest free allowance: 40 x 25 x 20 cm; volume significantly less compared to easyJet.
  • Wizz Air: Cabin bag dimensions are slightly larger than Ryanair's: 40 x 30 x 20 cm, up to 10kg.

Passengers must be mindful of their hand luggage allowance when flying with low-cost carriers. After all, over the years, budget airlines have cut how much customers can bring aboard, with additional cabin baggage becoming a key source of ancillary revenue. With this in mind, let's see how the rules differ between Europe's three low-cost giants: easyJet, Ryanair, and Wizz Air.

Starting with easyJet , the orange-clad carrier offers the most considerable free hand luggage allowance of Europe's three major low-cost airline groups. All its passengers are entitled to bring a single cabin bag onboard for no charge, with dimensions measuring up to 45 cm x 36 cm x 20 cm (17.7 in x 14.2 in x 7.9 in). It was not long ago that easyJet used to offer a standard-sized cabin bag for free, but this is no longer the case.

It is worth noting that these measurements include aspects like the bag's handles and, if applicable, its wheels. Bags can weigh as much as 15 kg (33.1 lbs) and must be able to be placed under the seat in front (leaving the overhead storage bins for larger cabin bags).

Want answers to more key questions in aviation? Check out the rest of our guides here !

For passengers wanting to bring more hand luggage onboard, easyJet also offers the option to add a second, larger cabin bag to your booking. This is, of course, subject to a supplementary fee. A large cabin bag can be stored in the plane's overhead locker and measure 56 cm x 45 cm x 25 cm (22 in x 17.7 in x 9.8 in). Once again, the maximum permissible weight in this instance is 15 kg (33.1 lbs). Prices for this second bag vary by flight (this is standard practice with low-cost carriers these days), starting from £6.99 (around $9).

Moving onto Ryanair , the Irish low-cost giant has the smallest free allowance. The airline permits its passengers to bring one free cabin bag with dimensions of 40 cm x 25 cm x 20 cm (15.7 in x 9.8 in x 7.9 in).

These measurements, when combined, represent a significant reduction compared to easyJet's allowance when examining the volume, giving a volume of just 20 liters. Meanwhile, easyJet's aforementioned free bag dimensions yield a volume of 32.4 liters, representing over 60% more capacity.

Ryanair's passengers wanting to bring more with them have the option to pay to add a second cabin bag to their booking. The dimensions of this second bag are 55 cm x 40 cm x 20 cm​​​​​ (21.7 in x 15.7 in x 7.9 in), and the bag can weigh up to 10kg. According to mybaggage.com , the cost of adding a second bag ranges from €/£6 to €/£20 depending on the flight. While the upper end of this spectrum appears to be expensive, it is worth noting that it also includes priority boarding.

As for Wizz Air , the Hungarian carrier's free cabin bag dimensions are slightly larger than those of Ryanair. Free baggage can measure up to 40 x 30 x 20 cm (15.7 x 11.8 x 7.9 in). This gives passengers 24 liters of capacity to play with. Interestingly, Wizz Air's measurements don't include the bag's wheels or handles. However, the airline does state that " wheels must add no more than 5 cm to the size of the bag ."

Purchasers of the purple-liveried airline's more expensive 'Wizz Priority' fares are also entitled to a second, larger cabin bag. Destined for the overhead lockers, these can be small suitcases, with their measurements stretching to 55 cm x 40 cm x 23 cm (21.7 x 15.7 x 9.1 in) and weighing up to 10kg. The cost of this supplement ranges from ‎€10 to ‎€58.80 online, according to mybaggage.com .

Following the rules

Airline baggage rules, costs, and limits can change, and you should always check them when you buy a ticket. Sticking to the rules and planning ahead is essential. If you need more than the free allowance, you will always get the best prices when bags are added online, with much higher fees at the airport. It is often cheaper to add bags at the time of booking rather than after you have paid for the ticket; Ryanair is particularly bad for this.

There are also heavy fines for not following the rules. All airlines will charge a fee if your carry-on baggage exceeds the size or weight limit and will usually place the item in the hold. Policing of this varies, but you should always be prepared. easyJet, for example, charges £48 for any bag brought to the gate that does not meet limits.

Making the most of small allowances

For those of us who regularly travel on low-cost flights, the smaller hand luggage allowances are the compromise we make in order to get from place to place for as little money as possible. However, that isn't to say that you can't still do a lot with the dimensions on offer . By packing well or finding a bag that maximizes the allowance, these limits can go much further.

The 5 Best Ways To Make The Most Of Minimal Hand Luggage Allowances

What do you make of the airlines' differing hand luggage allowances? Which of the three European low-cost giants is your favorite? Let us know your thoughts in the comments!

ryanair vs easyjet case study

Easyjet, Ryanair and Wizz Air urge Brussels to ignore airline lobbying against contrail crackdown

E asyjet, Ryanair and Wizz Air have teamed up to hit back against an attempt by their long-haul counterparts to limit the scope of new EU regulations surrounding non-CO2 emissions .

The European Union (EU) is introducing landmark rules which force airlines to report the quantity of non-CO2 emissions such as contrails, the vapour trails which streak behind flights.

IATA, the industry’s main trade body, has privately lobbied the EU to tone down the requirements amid growing concern in the aviation community. It argues the scheme should be voluntary and only apply to flights within Europe.

But in a joint letter to the European Commission, seen by City A.M. , the low cost trio put aside their rivalry to attack the attempts to curtail the plans.

“We do not understand the intent of this effort to undermine the MRV scheme and why significant parts of the industry do not want to further the understanding of the science of non-CO2 effects,” they wrote, claiming IATA’s view was not representative of the lionshare of Europe’s largest carriers.

It adds that limiting the scheme to just intra-EU flights, which are Easyjet, Ryanair and Wizz Air’s primary market, would strike off a significant chunk of the data needed to truly understand the issue.

The aviation industry has faced ever-tightening restrictions on its colossal carbon output in recent years, but less is known of the impact of things like contrails, nitrogen oxide and sulphur.

The letter argued the MRV scheme would “support the development of a robust scientific evidence base” and drive “policy development.”

Intercontinental flights make up six per cent of total trips from Europe yet generate 52 per cent of carbon emissions. “Any credible EU policy cannot allow that their non-CO2 impact, which is likely even larger due to the location and timing of these flights, remains unmeasured,” the airline trio said.

In recent years, contrails have attracted particular scrutiny for their impact on global warming. The seemingly harmless white lines, which form from layers of humid air, are responsible for approximately 35 per cent of aviation emissions worldwide.

Some studies have estimated the skies above the North Atlantic could be covered by up to 10 per cent of contrail cirrus clouds, predominantly created by long haul aviation.

Krisztina Toth, aviation policy manager at the campaign group Transport & Environment, said: “Non-CO2 emissions were recognised as a climate problem 25 years ago. A monitoring tool offers a much needed first step that will help bring more understanding of the full climate impact of aviation.

“But some legacy carriers are lobbying to weaken the proposal to kill off any action that would finally allow us to understand and address the issue.”

IATA and the European Commission were approached for comment.

AI helps airlines reduce contrails by 50 per cent, new study reveals

Europe's budget airlines have put aside their rivalry to attack lobbying by their long-haul counterparts to limit the scope of new EU climate regulations.

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Easyjet and ryanair hit out at plan to exclude long-haul carriers from ‘white streaks’ clampdown.

EasyJet, Ryanair and WizzAir have criticised attempts by the airline industry’s main lobby group to protect long-haul carriers from an EU crackdown on contrails.

In a letter to the European Commission, the low-cost carriers have teamed up to attack objections to Brussels’ plan to monitor aircraft vapour trails.

This is in response to claims made by the International Air Transport Association (IATA) last month, which urged the EU to restrict its inquiry into contrails solely to flights within Europe – an airspace dominated by easyJet, Ryanair and WizzAir.

The trio have put aside their rivalry to argue that the exclusion of long-haul flights from Brussels’ study would make a mockery of its bid to explore the impact of non-carbon aircraft emissions on global warming.

They claim that such a move would exclude long-haul operations accounting for 52pc of the industry’s carbon emissions, effectively sheltering carriers such as British Airways.

The airlines’ letter said: “Research on non-CO2 suggests that flights outside the EU create significant contrails and that these could have an important warming effect.

“There is no technical reason why extra-EU flights should be exempted from reporting their non-CO2 emissions.”

The debate stems from a separate letter to the European Commission late last month by IATA, which represents carriers such as BA, Air France and Lufthansa.

IATA’s director-general Willie Walsh said that monitoring all flights in and out of Europe would pose a huge burden on carriers, as he urged Brussels to limit its plans to flights within the continent.

However, easyJet and its allies argue that the burden should be shared across all short and long-haul carriers, adding that it was “surprising” that IATA was trying to narrow the scope of the EU’s inquiry.

The new EU rules will require airlines to quantify and report non-carbon emissions, including those from contrails, nitrogen oxides and sulphur, for all flights taking off from within the bloc from next January.

This comes after research by some scientists found that contrails may be responsible for two-thirds of the industry’s contribution to global warming by leading to the formation of high-altitude clouds that stop heat from escaping Earth’s atmosphere, dwarfing the contribution of burning jet fuel.

Other research, however, suggests that under certain conditions contrails and other non-carbon emissions can reflect the sun’s heat back into space, helping to cool the planet.

Broaden your horizons with award-winning British journalism. Try The Telegraph free for 3 months with unlimited access to our award-winning website, exclusive app, money-saving offers and more.

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  2. Easyjet Vs Ryanair Comparing Low Cost Carriers The Study

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  3. Easyjet Vs Ryanair Comparing Low Cost Carriers The Study

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  4. EasyJet VS Ryanair

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  5. Ryanair and easyjet case study

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  6. RYANAIR, WIZZ AIR and EASYJET Compared

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    (DOI: 10.54691/bcpbm.v38i.4106) This article aims to compare the two largest Low-cost carrier (LCCs) in Europe during the global pandemic, Easyjet (based in London, UK) and Ryanair (based in Dublin, Ireland), and to analyze why they could be successful in the pandemic. In this article, it will illustrate and analyze two LCCs performance by comparing their non-current assets (including property ...

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    Abstract. We analyse the pricing policy adopted by Ryanair, the main low-cost carrier in Europe. Based on a year's fare data for all of Ryanair's European flights, using a family of hyperbolic price functions, the optimal pricing curve for each route is estimated. The analysis shows a positive correlation between the average fare for each route ...

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    Christopher Jasper. EasyJet, Ryanair and WizzAir have criticised attempts by the airline industry's main lobby group to protect long-haul carriers from an EU crackdown on contrails. In a letter ...