business plan of subway

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Daycare business plan
• Mobile Application Business Plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

Subway Business Plan Template

Published Jul.18, 2018

Updated Apr.24, 2024

By: Brandi Marcene

Average rating 3.4 / 5. Vote count: 11

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start Subways business?

Do you want to start a Subway business? Subway is one of the most famous American privately held fast food restaurant franchises whose core product is the sub – submarine sandwich. In addition to that, Subway also sells salads, paninis, and baked items like doughnuts, muffins, etc.

Subway is one of the biggest food chains in the world and opening a Subway franchise is undoubtedly an extremely profitable venture. In case, you don’t know how to start Subway business franchise, the first thing you must do is to create a detailed business plan covering all business requirements. Your business plan is the most important thing that can earn you a Subway franchise among other applicants. For writing an effective business plan, we are providing the business plan for a startup Subway franchise located in Hillsborough, California.

Executive Summary

2.1 the business.

The Subway franchise, located in Hillsborough, California, will be bought and owned by Harry Jacob. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California.

2.2 Management

Jacob has more than 10 years’ experience in operating franchises of famous food chains. For his new venture, he has made an incredible Subway business model  in which the main emphasis is made on the franchise’s management since it is the key deciding factor of the success of any startup. Jacob will hire a small team which will be trained for one month before onboarding.

2.3 Customers

Our target market will the residential community based in Hillsborough along with the non-residents – people who don’t live near us but have come to the area for any purpose.

2.4 Target of the Company

Our business targets are as follows:

Company Summary

3.1 company owner.

Harry Jacob will be the owner of the new Subway franchise in Hillsborough, California. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California.

3.2 Why the Business is being started

Jacob has been in the food franchising business for a decade and is now looking forward to expanding his business by adding another promising franchise to his ownership. Considering that Subway has performed really well in more than a hundred countries with its over 45,000 stores, Jacob is willing to invest what’s needed for availing the incredible Subway business opportunities .

3.3 How the Business will be started

For starting the franchise, a 2-storey restaurant building will be procured on lease in Hillsborough. After getting the business registered by the tax authorities, Jacob will purchase furniture, machines, material, and crockery. The costs for startup are as follows:

The startup requirements are as follows:

Services for customers

The success of a food restaurant greatly depends on the quality and nutrition of the food products. Subway is the world top franchise restaurant and for buying their franchise, you have to provide the same services with the same quality. If you don’t know what services are provided by a Subway restaurant, you can take help from this   sample business plan for Subway franchise .

Initially, we will provide the following nutritional products:

• Sandwiches: Black Forest Ham, Chicken & Bacon Ranch Melt, Meatball Marinara, Oven Roasted Chicken, Roast Beef, Rotisserie-Style Chicken, Steak & Cheese, Subway Club®, Classic Tuna & Turkey Breast
• Signature Wraps: Black Forest Ham, Steak & Cheese, Subway Club®, Classic Tuna & Turkey Breast

We’ll provide dine-in, takeaway & free-delivery service to our customers.

Marketing Analysis of Subways business

The most important component of the Subway business plans  is the marketing plan which can only be developed after an accurate market analysis. Before creating your Subway business plan , you must analyze whether the market you are going to choose has demand for your business or not. While developing your Subway franchise business plan , you should also keep in mind that several people will be sharing the same business in the same locality. If you are planning to start a Subway franchise business, you can take help from this Subway sample business plan or any other Subway business plan sample  available online.

5.1 Marketing Trends

Before starting a Subway franchise, it is good to have a solid understanding of the market positioning of the Subway brand. Subway is the world’s second-largest food franchise after Wendy’s. As of 2017, Subway had more than 45,000 stores in about 112 countries and was generating more than $422,000 on average annually.

The number of Subway locations has been increasing day-by-day which indicates the popularity of this food chain. The situation is no different in the United States, where sub sandwiches are one of the most popular fast foods, especially among the teenagers.

5.2 Marketing Segmentation

Our primary target market will the residential community based in Hillsborough. Our experts have identified the following segmentation of our target market:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Residents: Our primary target market will the residential community based in Hillsborough. American people love Subway sandwiches especially the children and teenagers so we hope to have a lot of sales from the residents living near us.

5.2.2 Non-Residents: Our secondary market will be non-residents or the people who don’t live in our vicinity but have come to the area for any purpose. This group might include the tourists and the people who work near us. Considering the high name of Subway, we expect these people to stop by us for having a bite of our sandwiches.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are:

• To become the best Subway franchise as well as the most trusted food restaurant in Hillsborough
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with the earned profits by the end of the first year

5.4 Product Pricing

Product pricing is an important factor which decides the future of a new business. Considering our strategic location and our famous brand name, we don’t need to keep our prices low. We will follow the standard Subway prices, according to which 6-inch sandwich will cost $3.5 and footlong will cost $6.5, exclusive of tax.

Sales strategy is also an important component of Subways business plan  since it determines how you will attract your customers toward you.

6.1 Competitive Analysis

A startup business can never survive if it doesn’t have anything special and different about it that’s why you must devise your Subways business plan keeping in view your competitive aspects. Our biggest competitive advantage is our brand which is well-known for its quality and taste. Moreover, our second competitive aspect will be the value, we give to our customers. Our workers will be friendly and available to the customers. We’ll highly entertain any complaint received against any of our products or workers through social media or any other channel to retain our brand image.

6.2 Sales Strategy

• We will advertise our franchise on social and mass media in compliance with the standards of franchise requirements
• We will give away free sandwiches to first 100 customers in the first 3 days of our startup
• We will give discounts and gifts during the first month of startup to promote sales

6.3 Sales Forecast

6.4 Sales Monthly

6.5 Sales Yearly

Personnel plan

The personnel plan describes the number and type of staff needed for your startup. It’s also very important and must be properly developed before you plan your Subway business strategy services . The personnel plan of our Subway franchise is as follows:

7.1 Company Staff

We will initially hire the following staff:

• 1 Manager for managing overall operations
• 2 Cashiers for keeping records
• 4 Waiters/Assistants
• 10 Cooks for preparing sandwiches
• 5 Drivers for home delivery
• 2 Security Guards

7.2 Average Salary of Employees

Financial Plan

The final thing to do before starting your Subway franchise business is to develop a detailed financial plan covering all costs and expenses. The financial plan describes all expenses required for the startup as well as how these expenses will be covered by your earned revenues. The financial plan is an important component of business plan Subway franchise  so make sure to develop it with great care.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Download Subway Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as fast food restaurant business plan , organic restaurant business plan , fine dining restaurant business plan , business plan for seafood restaurant , pizzeria business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Business Plan for a Lounge

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Subway Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their Subway companies.

If you’re unfamiliar with creating a Subway business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a Subway business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Subway Business Plan?

A business plan provides a snapshot of your Subway business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Subway Franchise

If you’re looking to start a Subway business or grow your existing Subway company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your Subway business to improve your chances of success. Your Subway business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Subway Businesses

With regard to funding, the main sources of funding for a Subway business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for Subway companies.

Finish Your Business Plan Today!

How to write a business plan for a subway business.

If you want to start a Subway business or expand your current Subway business, you need a business plan. The guide below details the necessary information for how to write each essential component of your Subway business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of Subway business you are running and the status. For example, are you a startup, do you have a Subway business that you would like to grow, or are you operating a chain of Subway locations?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the Subway industry.
• Discuss the type of Subway business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of Subway business you are operating.

For example, you might specialize in one of the following types of Subway businesses:

• Traditional Subway Business: In this type of Subway business, you will serve customers in a retail operation, offering menu items from the Subway corporate headquarters to serve public customers.
• Non-Traditional Subway Business: If you are opening a non-traditional Subway business, your location will determine the food choices offered and layout of your restaurant. Such locations are found in hospitals, specialty restaurants within a larger restaurant, those in airport locations and others in sports arena locations.
• Subway Express: This type of Subway business is focused on customers who have a limited amount of time. Menu items are limited to fast, favorite items and pricing is based on basic menu fare without customized ingredients. Found in convenience stores and pocket retail shops, these businesses are smaller than traditional, but typically serve high-volumes of fast food.

In addition to explaining the type of Subway business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second Subway store location, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the Subway industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the Subway industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your Subway business plan:

• How big is the Subway industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your Subway business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your Subway business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, corporations, civic organizations and event/venue organizers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of Subway business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Subway Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other Subway businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, specialty fast food outlets, and traditional dining rooms.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of fast food business are they?
• What is their pricing (premium, low, etc.)?
• What sets their business apart from others?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for high-volume customers?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a Subway business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of Subway company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide Subway fare to college-aged students on a large scale promotional basis?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your Subway company. Document where your company is situated and mention how the site will impact your success. For example, is your Subway business located in a busy retail district, a business district, or a standalone building? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your Subway marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute direct mail pieces to your target audience
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your Subway business, including answering calls, planning and stocking Subway items, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th Subway sandwich, or when you hope to reach $X in revenue. It could also be when you expect to expand your Subway business to a second or third location.

Management Team

To demonstrate your Subway business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing Subway businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a Subway business or successfully running a Subway restaurant in a commercial building.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, and/or offer special Subway sales online? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your Subway business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a Subway business:

• Cost of inventory and related packaging
• Cost of furnishings or accessories
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of friends and associates who are already lined up to buy Subway from your business.

Writing a business plan for your Subway business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the Subway industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful Subway business.

Don’t you wish there was a faster, easier way to finish your Subway business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Subway Business Plan

When preparing a business plan for a Subway franchise, avoid generic answers. Broad and universal responses won’t distinguish your application. Highlight your unique qualifications with specific and concise details.

To become a Subway franchise owner, you need to follow their business plan outline, which is part of the eligibility evaluation. Our team of franchise business plan writers has extensive experience with franchise applicants, and this blog offers insights on what to include in your Subway business plan, as well as how to position yourself as a strong candidate.

What is a Subway Business Plan?

A Subway business plan is a guide for aspiring franchisees, detailing strategies and goals for opening and running a Subway outlet. It includes market analysis, operations, marketing plans, and financial projections. 

Below is a sample franchise business plan example to help entrepreneurs like you on how to start a subway franchise.

Executive Summary

The executive summary is the first impression of your Subway business plan, so it needs to be compelling and precise. This section should briefly cover your business concept, management, target customers, and the business targets. 

Subway Delights will offer a new Subway franchise in downtown Cityville, focusing on delivering freshly made, customizable sandwiches and salads. Our restaurant will stand out with a commitment to exceptional customer service and high-quality ingredients, appealing to both busy professionals and local residents looking for convenient, healthy dining options.

The franchise will be managed by Jane Smith, a seasoned restaurant professional with over 10 years of experience in the food service industry. Jane’s background includes managing multiple Subway locations, providing her with valuable insights into operational efficiency and customer satisfaction. Her leadership will ensure the smooth operation and growth of Subway Delights.

Our primary customers will include working professionals, families, and students in the downtown area. We aim to attract health-conscious individuals and busy people looking for a quick, nutritious meal. Our location’s high foot traffic will help us reach a broad audience, including those who value both convenience and quality.

We aim to achieve profitability within the first year, with projected revenues of $600,000 and a net profit margin of 10%. Our initial goal is to build a strong customer base through exceptional service and community engagement, reaching a break-even point within 8 months. Long-term targets include expanding to additional locations in Cityville based on the success of the initial franchise.

Business Description

The business description section provides a comprehensive overview of your Subway franchise, covering the industry overview, business opportunity, vision and mission Statement, and its objectives.

The fast-casual dining industry has experienced significant growth over the past decade, driven by increasing consumer demand for healthier, customizable meal options. Subway, as a leader in this sector, benefits from strong brand recognition and a proven business model that emphasizes fresh ingredients and customer choice. The industry’s growth prospects remain robust, with trends favoring convenience and healthy eating aligning well with Subway’s offerings.

Subway Delights is poised to capitalize on this growing market by establishing a new franchise in the high-traffic downtown area of Cityville. With a focus on delivering superior customer service and maintaining high standards for food quality, Subway Delights will attract a diverse customer base, including professionals, families, and students. The location’s visibility and accessibility position us to capture a significant share of the local dining market.

Vision and Mission Statement:

Vision Statement: To become the leading choice for fresh, customizable sandwiches and salads in Cityville, known for exceptional service and quality.

Mission Statement: Subway Delights is dedicated to providing our customers with a superior dining experience by offering fresh, high-quality ingredients and a wide range of customizable options. We are committed to excellence in every aspect of our service, creating a welcoming environment where every customer feels valued.

Objectives:

• Achieve profitability within the first 12 months of operation, with a revenue target of $600,000 and a net profit margin of 10%.
• Build a loyal customer base by implementing a customer loyalty program and engaging with the local community through events and promotions.
• Maintain high standards of food quality and customer service, as measured by regular customer feedback and performance reviews.
• Expand market presence by exploring additional locations in Cityville and neighboring areas based on the success of the initial franchise.

Company Summary

The Company Summary  is a detailed overview of your business that includes information about the company owner, the rationale behind starting the business, and the steps involved in launching it. 

Subway Delights will be owned and operated by Jane Smith, a seasoned professional with over a decade of experience in the restaurant industry. Jane has successfully managed multiple Subway franchises, demonstrating her expertise in operational management, customer service, and business growth. Her leadership and commitment to quality will be the cornerstone of Subway Delights.

Subway Delights is being established to meet the growing demand for convenient, healthy dining options in downtown Cityville. With increasing consumer interest in customizable, fresh meal choices, Subway Delights aims to fill a gap in the market by providing high-quality sandwiches and salads in a prime, high-traffic location. The business is driven by a passion for delivering exceptional customer experiences and contributing positively to the local community.

The startup process for Subway Delights involves several key steps:

• Franchise Acquisition: Securing the Subway franchise agreement and completing all necessary paperwork and training.
• Location Selection: Finalizing a lease for a strategically located commercial space in downtown Cityville.
• Renovation and Setup: Undertaking the necessary renovations to align with Subway’s brand standards, including kitchen equipment installation and interior design. This step also involves creating an efficient Subway restaurant layout to optimize customer flow and service efficiency.
• Hiring and Training: Recruiting a team of skilled staff and providing comprehensive training to ensure they meet Subway’s service and quality expectations. A Subway schedule sheet will be used to organize staff shifts and ensure smooth operation.
• Marketing and Launch: Implementing a targeted marketing campaign to build awareness and attract initial customers, followed by a grand opening event to generate buzz and establish a strong market presence.

Services for Customers

The success of any food restaurant franchise, including Subway, hinges on the quality and nutritional value of its food products. As one of the world’s top franchise restaurants, Subway mandates that franchisees maintain the same high standards of service and quality. If you’re unfamiliar with the services provided by a Subway restaurant, you can refer to a franchise business plan sample pdf format for detailed insights. Additionally, this section outlines the Subway business model, which focuses on providing fresh, customizable sandwiches and meals in a quick-service format. Subway’s proven franchise model includes standardized operations, strong brand recognition, and ongoing support for franchisees, ensuring a successful and sustainable business.

Initially, Subway Delights will offer the following nutritious products:

Subway Delights will provide a range of services to accommodate our customers, including:

Marketing Analysis  

The marketing plan is a crucial component of your Subway business plan and includes several key elements: Marketing Trends, Market Segmentation, Business Targets, and Product Pricing. Developing these elements requires a thorough market research to ensure there is sufficient demand for your business in your chosen location. It’s essential to assess whether your target market is viable before finalizing your Subway business plan. Additionally, consider that you will be competing with other Subway franchises in the same area. 

Market Overview:

The fast-casual dining sector continues to grow as consumers increasingly seek convenient, healthier meal options. Subway, a leading brand in this sector, benefits from strong market demand driven by the rising preference for customizable and fresh food. This trend is evident in Cityville, where there is a significant population of busy professionals, families, and students who value quick and nutritious meals.

Market Trends:

Health and Wellness: Consumers are increasingly prioritizing health and nutrition, favoring establishments that offer fresh and customizable food options.

Convenience: There is a growing demand for quick-service restaurants that provide convenience through options like takeaway and delivery.

Customization: Customers prefer restaurants that allow them to tailor their meals to their tastes and dietary needs.

Sustainability: Eco-conscious consumers are looking for businesses that use sustainable practices and packaging.

Market Segmentation:

Business Targets:

Product Pricing:

• Sandwiches: Priced between $6.99 and $9.99, depending on size and ingredients.
• Signature Wraps: Priced between $7.49 and $9.49.
• Salads: Priced between $7.99 and $10.99.
• Drinks: Priced between $1.99 and $2.99.

Pricing strategies will be aligned with market standards and adjusted based on customer feedback and competitive analysis.

Let's Get Started!

• Your Name *
• Email Address *
• Phone Number

Competitive Analysis:

• Direct Competitors: Other Subway franchises and fast-casual restaurants in the area, such as Panera Bread and Quiznos.
• Indirect Competitors: Fast-food chains and local diners offering quick-service meals.
• Competitive Advantage: Subway Delights will differentiate itself through exceptional customer service, a focus on freshness, and a commitment to meeting local tastes and preferences.

Marketing Strategies:

• Advertising: Use targeted ads through Google ads , online platforms, and social media to reach the community.
• Promotions and Discounts: Offer introductory promotions and discounts to attract first-time customers and build brand awareness.
• Loyalty Programs: Implement a customer loyalty program to reward repeat customers and encourage frequent visits.
• Community Engagement: Participate in local events and sponsorships to build a positive reputation and connect with the community

The sales strategy is a crucial component of Subway business plan, as it outlines how you will attract and retain customers. This section includes Competitive Analysis, Sales Strategy, and Sales Forecast. For a startup to thrive, it must offer something unique and distinguish itself from competitors. Therefore, it’s essential to develop a comprehensive sales strategy that highlights your competitive advantages and sets us apart in the marketplace.

Brand Advantage: Subway Delights benefits from Subway’s established global reputation for quality and taste. Leveraging this well-known brand identity will attract customers who are familiar with and trust the Subway brand.

Customer Value: We will focus on delivering exceptional customer service. Our staff will be friendly, attentive, and responsive to customer needs and complaints, whether they arise through social media or other channels. This will help maintain a positive brand image and encourage repeat business.

Sales Strategy:

Sales Forecast:

Personnel Plan

The personnel plan outlines the number and type of staff, along with their responsibilities, needed for your startup. It’s crucial to develop this plan properly before finalizing your Subway business strategy .

This table provides a clear overview of the staff required for Subway Delights, along with their responsibilities.

Financial Plan

The final step before starting your Subway franchise business is to develop a detailed financial forecast covering all costs and expenses. The financial plan outlines all the expenses required for the startup and explains how these expenses will be covered by your earned revenues. This section is a crucial component of your Subway franchise business plan and should be developed meticulously. Key elements include Important Assumptions, Projected Profit and Loss, Projected Cash Flow , and Projected Balance Sheet . It is advisable to seek the expert guidance of a business plan consultant to complete this section so you can have a better understanding of your financial outlook, including Subway profit margin, Subway net income, and your average Subway franchise profit.

Conclusion 

Whether you are opening a new business or franchising an existing one, having a solid business plan is crucial for managing your investment. Additionally, many lenders require a comprehensive business plan as part of your loan application. Contact us to get started.

Have Questions? Looking To Get Started?

How can we help you.

Get in touch with us or visit our office

Comprehensive Business Model of Subway – Digital Presence Included

By Aditya Shastri

Subway has been one of the leading food chains for many years in the highly competitive fast-food industry. So if you are looking to learn the secrets behind the success of the Business Model of Subway, you are in the right place!

In today’s world, Subway is the leader not only in sales volumes but also in profit rates and marketing strategy. But how did Subway manage to earn such the first position? The answer lies in its strategic marketing as well as other factors.

Hence in this case study, we’ll dig deeper into the business model of Subway and explore its marketing strategy, marketing mix, and marketing campaigns.

So, let us start by learning a bit more about Subway as a company.

About Subway

The Subway tale began more than 50 years ago when physicist Dr. Peter Buck altered the life of a university student with a few simple words: “Let’s open a snack shop”. Milford, Connecticut is the company’s headquarters. Fred Deluca and Peter Buck founded the company in 1965 as a culinary restaurant.

Subway provides a wide range of menu items, as well as drinks and other merchandise, to its customers. Because Subway is a franchise-based company, it shares ownership of the company with its franchisees, who then operate Subway in specific areas.

Doctor’s Associates runs and operates Subway in India. An Indian franchisee opened the first Subway restaurant in Saket, New Delhi, in 2001, and the company now has 590+ franchise-operated restaurants in 70 Indian cities. 

Now that we had an overview of the company. Let’s get started with exploring the business model of Subway. 

Business Model of Subway

Subway is the world’s largest fast-food chain with the most number of retail locations opened across the world, taking over the long-time champion McDonald’s. The business model of Subway is similar to many other fast-food chains, i.e., expanding to different geo-locations through franchising deals. Yet Subway stands apart from the competition by providing relatively healthier food choices and the unique – create your sandwich from scratch – option to it’s customers, making them feel completely in control of their food experience.

Let us explore in-depth the business model fo Subway by learning more about its marketing mix.

Business Model of Subway – Marketing Mix

TheMarketign Mix is made up of 4Ps – Product, Price, Place, and Promotion. So let us start exploring the four different aspects of the marketing mix in order to gain better insights into the business model of Subway.

Product Strategy of Subway

Sandwiches, breakfast goods, soft drinks, cookies, and other fast-food products are commonly sold. Subway’s menu is well-known around the world for catering to local preferences and tastes. Subway is constantly improving its products and services based on current customer tastes and preferences.

Price Strategy of Subway

Subway’s pricing approach has always been to provide meals at a reasonable/affordable cost. And this is why it has been so successful throughout the years. This has also aided Subway in establishing itself as the world’s second-largest fast-food restaurant chain behind McDonald’s.

Subway began selling discounts and combos to boost profits during the recession. And these gifts were well-received throughout the world.

Place Strategy of Subway

With over 41,600 locations globally, Subway is the world’s second-largest quick-service restaurant (QSR). Subway stores come in a variety of configurations, including drive-thru, online ordering, and meal delivery. Customers could acquire their favourite cuisine at a specific time or location using these forms. They also have a format for sitting arrangements in their stores, which can be either outdoor or indoor seating.

Promotion Strategy of Subway

Subway employs a variety of marketing strategies to increase brand loyalty and customer interest. Subway promotes its brand in the same way that McDonald’s does.

With this, the marketing mix section of Subway gets complete. Let us learn about the marketing strategies used in the business model of Subway. 

Business Model of Subway – Marketing Strategy

Since its debut, Subway has been known for providing fresh and nutritious MTO (Made To Order) vegetable cuisine. Subway became a global fast-food business by serving hygienic fast food items, providing good customer service, and expanding its stores.

As a result, Subway promotes their products and frequently uses the phrase “Eat Fresh” to emphasize the freshness and high-quality food they provide.

Subway has always kept lowkey in regards to their marketing strategy, relying more on word of mouth and banner advertisements for showcasing their presence in a new neighbourhood. 

This is the marketing strategy featured by the company Subway. Let’s have a look at the tactics handled by Subway for grasping the customers.  

Business Model of Subway – Consumer Segments

Subway has also managed to successfully cater to both fast-food fans and health-conscious clients. Subway assured that their product offers are following these expectations, based on the belief that customers appreciate value, taste, and health. They were able to place first in three criteria, considerably ahead of their competitors.

They also started a national campaign to combat childhood obesity (F. R. E. S. H. Steps Childhood Obesity Prevention). This was accomplished by emphasizing their position as the healthier option in the fast-food industry by including healthy options on their menus.

Subway is one of the most well-known fast-food restaurants in the world. Subway has undeniably had a significant impact on today’s society in terms of food. Subway offers a variety of topping options, allowing customers to customize their sandwiches with the toppings they like.

Did you enjoy our work? Do you want to learn more? If you’re interested in learning more about the future of marketing – digital marketing, the CEO & founder of IIDE, Karan Shah, has curated a FREE MasterClass on Digital Marketing  just for curious folks like you!  

Thank you for taking the time to read this. I hope you enjoy it. Please share your opinions on this case study with us.

Author's Note: My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India . Practical assignments, case studies & simulations helped the students from this course present this analysis. Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience. If you found this case study helpful, please feel free to leave a comment below.

IIDE Course Recommendation

" * " indicates required fields

Get Syllabus

By providing your contact details, you agree to our Terms of Use & Privacy Policy

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Submit Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Related Posts

The Zepto Business Model: A Blueprint for Quick Commerce Success

by Aditya Shastri | Aug 29, 2024

Quick Read   The Zepto business model exemplifies quick commerce in India, focusing on...

A Deep Dive Into BlinkIt’s Business Model and Marketing Strategy

Quick Read   The BlinkIt business model thrives on diverse revenue streams including...

Business Model of PayPal: A Comprehensive Case Study

by Aditya Shastri | Aug 26, 2024

Quick Read   Explore the business model of PayPal, a global leader in online payments....

I’m Interested in This Masterclass

Financial modeling spreadsheets and templates in Excel & Google Sheets

• Your cart is empty.

Streamline Your Subway Business Plan Example With These Pro Tips

To optimize your Subway business plan, focus on efficiency and profitability. Implement these pro tips for a smoother operation and increased revenue.

Understanding the quick-service restaurant industry’s landscape can significantly inform the strategic approach to your Subway business plan. A well-crafted business plan is fundamental for any aspiring Subway franchisee aiming to navigate the competitive fast-food market successfully. Standing out requires shrewd planning and keen attention to customer trends, as well as operational efficiency.

Incorporating market research, financial projections, and a solid marketing strategy within your plan will set the foundation for a prosperous Subway business. By adhering to these elements, you can concoct a blueprint that not only guides your business towards growth but also resonates with investors and lenders who may be critical to your success. Your introduction to the Subway business landscape starts with a meticulously designed plan that embraces innovation and customer satisfaction.

Understanding The Subway Franchise Landscape

Starting a Subway franchise requires insight into its vast landscape. It’s crucial to grasp the brand’s past, present, and competitive environment. These insights will pave the way for a tailored and effective business plan.

History And Growth Of The Subway Brand

In 1965, Subway began as a modest sandwich shop in Connecticut. It grew into a global giant with over 40,000 locations. This growth demonstrates Subway’s powerful business model and enduring appeal. By understanding Subway’s journey, franchisees can harness the brand’s trust and reputation to their advantage.

Current Trends In The Fast Food Franchise Sector

The fast food landscape is shifting. Health-conscious and convenience-driven options are in demand. Subway positions itself well by offering fresh , customizable meals. Grasp these trends to align your business plan with consumer preferences .

Analyzing Competitors Within The Sandwich Industry

Knowing your rivals is key. A sharp look at competitors reveals strengths to emulate and weaknesses to exploit. Below, a table highlights key players in the sandwich arena:

Compile a list of local sandwich shops too. Notice their menu, prices, and customer service. Use this data to refine your Subway business plan and stand out in the market.

Crafting A Compelling Business Plan

Your subway business needs a strong foundation, and it all begins with a robust business plan. A good plan outlines your vision and details the steps you’ll take to make it a reality. Below, we look at crucial components that will help investors and lenders understand your business strategy.

Defining Your Business Objectives And Goals

Before diving into the details, clarify what you want to achieve. Think about the short-term and long-term objectives of your subway franchise.

• Short-term goals might include opening your first location within six months.
• Long-term goals could focus on expansion or diversifying your services.

Market Analysis And Target Demographics

Know your customers and understand the market you’re entering. Conduct thorough research to back up your business decisions.

Location Selection And Lease Negotiations

Choosing the right location can make or break your business. Look for high-traffic areas and negotiate lease terms that benefit you long-term.

Key location factors include:

• Foot traffic
• Accessibility
• Competition

Menu Offerings And Customization Options

Distinguish your subway shop with unique menu items or customization options. Tailor your offerings to your target demographic’s tastes and preferences.

Be sure to:

• Study popular trends in sandwiches and salads
• Consider local taste preferences
• Offer variety and dietary options like gluten-free or vegan

Financial Strategy And Resource Allocation

Money talks! This truth holds especially true when planning your subway business. A solid financial strategy ensures your venture starts on the right foot. Allocating resources wisely is key. Let’s dive into the essentials of setting up a smart financial plan .

Initial Investment And Franchise Fees

Understanding the startup costs is step one. Be sure to include:

• Equipment costs – Ovens, refrigerators, and point-of-sale systems.
• Inventory – Initial stock of food items and packaging.
• Franchise fees – Payments to Subway for joining their network.
• Legal and consulting fees – For professional advice and documentation.
• Rent and utilities – Your shop’s space rental and energy bills.

These costs vary, so tailor them to your location and scale.

Revenue Forecasting And Pricing Strategies

Estimating future sales helps plan ahead. Consider the following:

• Market research – Understand local demand.
• Competitive pricing – Set prices that attract customers yet ensure profit.
• Seasonal trends – Adjust for changes in customer numbers.

Accurate forecasts lead to smarter decisions.

Cost Control Measures And Profit Maximization

Keep costs in check to watch profits climb. Useful tactics include:

• Budgeting – Monitor spending and stick to your budget.
• Supplier deals – Negotiate for better prices.
• Energy efficiency – Reduce utility bills with green solutions.
• Waste reduction – Cut down on food spoilage and unused resources.

Efficiency across the board drives profitability.

Securing Funding And Managing Cash Flow

Cash is king in business. Cover all bases:

• Bootstrapping – Start small with your own funds.
• Loans – Look into bank loans for additional capital.
• Investors – Find individuals who believe in your vision.
• Government grants – Explore available small business grants.

Manage the influx and outgo wisely to stay afloat.

Operational Excellence And Brand Compliance

Running a successful Subway franchise hinges on operational excellence and brand compliance. Achieving a harmonious balance between efficient operation and strict adherence to the Subway brand ensures customer satisfaction and profitability. Explore the crucial elements shaping the backbone of a Subway business model.

Hiring And Training Subway Staff

Staff drives a Subway store’s success. Recruit passionate individuals who embody the brand’s values. A rigorous training program is essential for equipping your team with the necessary skills. This includes:

• Subway’s sandwich artistry
• Customer service excellence
• Food safety knowledge
• Efficient operational workflows

Remember, well-trained employees foster a positive environment, encouraging repeat business.

Supply Chain Management And Vendor Relations

Efficient supply chain management keeps your Subway store running without a hitch. Nurture strong relationships with vetted vendors to ensure a consistent supply of fresh, high-quality ingredients. Key aspects include:

Adherence To Subway’s Operational Standards

Staying true to Subway’s operational standards is non-negotiable. Consistent audits and assessments ensure all practices align with Subway’s guidelines. Elements of focus include:

• Regular cleanliness checks
• Up-to-date employee training
• Food safety and quality controls

Apply these standards daily to maintain brand integrity and customer trust.

Incorporating Technology For Efficiency

Embrace technology to streamline operations. Modern POS systems, online ordering platforms, and inventory management software can significantly enhance efficiency. Benefits include:

• Simplified transactions for faster customer service
• Real-time inventory updates to optimize stock levels
• Digital training modules for accessible staff education

Integrate these tech solutions to save time and reduce errors, allowing you to focus on growing your business.

Marketing Your Subway Franchise

Unlock the full potential of your Subway business with smart marketing strategies. Dive into these proven methods to connect with your community, engage customers, and boost sales. Embrace local events, online buzz, promotional campaigns, and reward programs to set your Subway franchise on the path to success.

Local Store Marketing Techniques

• Partner with local businesses to cross-promote deals.
• Host charity events to raise brand awareness
• Offer Subway-catered school lunches for educational institutions.
• Set up a booth at community festivals.
• Distribute flyers and coupons in high foot-traffic areas.

Leveraging Social Media And Online Marketing

Participation In Subway Promotional Campaigns

Become a part of global Subway campaigns to leverage brand power. These include:

• Seasonal offers and new sandwich launches.
• National Sandwich Day promotions.
• Customer appreciation events.

Building Customer Loyalty And Retention

Introduce a loyalty program to encourage repeat visits. Actionable tips are:

• Create a punch card system for frequent customers.
• Send personalized deals via email or SMS.
• Ask for customer feedback to improve services.

Navigating Challenges And Planning For Growth

Every subway business owner knows the journey is full of obstacles. Yet, knowing how to navigate these challenges can set you on the path to success. As your subway franchise grows, new challenges in regulations, market conditions, and business expansion will arise. Pro tips can turn these challenges into stepping stones. Let’s dive into tackling each barrier effectively as you plan for strategic growth.

Dealing With Regulatory Requirements And Health Codes

Understanding and adhering to regulatory requirements are crucial. Staying updated with local health codes ensures your subway business thrives without legal hitches.

• Regularly review compliance policies.
• Train your staff in health and safety standards.
• Consult with local health inspectors proactively.

Strategies For Overcoming Market Barriers

Market barriers can stunt growth. Developing robust strategies helps overtake competitors and win customers.

• Identify unique selling propositions that set your franchise apart.
• Invest in localized marketing to reach your targeted demographic
• Build partnerships and network within your business community.

Expansion Considerations And Multi-unit Ownership

Growth often means expansion. Considering the leap to multi-unit ownership requires meticulous planning. Assess your current business’s success and market demand before expansion.

Financial readiness and operational stability are non-negotiable for adding more units.

Exit Strategies And Succession Planning

A clear exit strategy or succession plan is vital. Consider business valuation, drafting a transition plan, and selecting the right successor or buyer. Plan early to avoid rushed decisions.

• Value your business realistically.
• Prepare your business to be buyer-attractive.
• Communicate with stakeholders about your future plans.

Frequently Asked Questions

What are the pros of subway food.

Subway offers a variety of fresh, customizable sandwiches catering to diverse dietary preferences. Enjoy healthy options with abundant veggies and lean meats, ideal for on-the-go meals. Their transparent preparation encourages consumer trust in food quality.

What Is Subway’s Business Level Strategy?

Subway’s business level strategy focuses on cost leadership and customization. They offer affordable, made-to-order sandwiches that cater to varied customer preferences. Their strategy emphasizes competitive pricing, efficient operations, and a diverse menu to maintain market share and attract a broad customer base.

What Makes Subway Successful?

Subway’s success stems from its customization options, healthy menu selections, and widespread global franchising. Consistent branding and affordability also boost its popularity.

What Is The Strategic Goal Of The Subway?

The strategic goal of Subway is to provide fresh, customizable submarine sandwiches to ensure customer satisfaction and drive brand growth globally.

Embarking on your subway venture requires smart planning and strategic insights. Adopt these pro tips to ensure a fluid business plan that stands out. Remember, thorough market research and a clear vision pave the road to success. Propel your subway business forward with confidence and precision, starting today.

Solar Energy Financial Model

The Solar Energy Financial Model Spreadsheet Template in Excel assists you in preparing a sophisticated financial forecast for a utility-scale solar p... read more

•   PDF Demos  –  $0.00 Version 7.0
•   BASIC  –  $99.95 Version 7.0
•   PRO  –  $129.95 Version 7.0
•   PREMIUM  –  $149.95 Version 7.0

Financial Model for Mobile App | Mobile App Business Plan

The Mobile App Financial Plan Template in Excel allows you to develop financial projections when launching a new business centered around an app insta... read more

•   PREMIUM  –  $209.95 Version 7.3
•   PRO  –  $159.95 Version 7.3
•   BASIC  –  $109.95 Version 7.3
•   PDF Demo Versions  –  $0.00 Version 7.3

Private Equity Fund Model (Investor Cashflows)

Private Equity Financial Model to analyze fund cashflows and returns available to Limited Partners (Investors) and General Partner (Investment Manager... read more

•   PDF Demo version  –  $0.00 Version 1
•   American Waterfall  –  $155.00 Version 2
•   European Waterfall  –  $115.00 Version 2

Hotel Investment Financial Model

The Hotel Investment Financial Model provides a framework to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

•   FULL Version (Excel)  –  $34.95
•   FREE Version (PDF)  –  $0.00

Coffee Shop Financial Model Excel Template

Download Coffee Shop Financial Model Template. Allows you to start planning with no fuss and maximum of help Highly versatile and user-fri... read more

•   Excel - Multi-User  –  $129.00 Version 1
•   Excel - Single-User  –  $99.00 Version 1
•   Free Demo  –  $0.00 Version 1

Pharma Biotech Valuation Model Template (Risk-Adjusted)

The Pharma Biotech Valuation Model Template calculates the risk-adjusted DCF Value of a Pharma or Biotech Startup Company with several products under ... read more

•   Full Excel Model - PREMIUM  –  $199.95 Version 2.2
•   Full Excel Model - BASIC  –  $149.95 Version 2.2
•   PDF Demo Previews  –  $0.00 Version 2.2

SaaS Business Financial Model

The SaaS Business financial model offers valuable assistance in preparing a budget and multi-year financial plan for a Software as a Service (SaaS) bu... read more

•   Premium Excel Model  –  $199.95 Version 8.1
•   Pro Excel Model  –  $149.95 Version 8.1
•   Basic Excel Model  –  $99.95 Version 8.1
•   PDF Demo  –  $0.00 Version 8.1

Discounted Cash Flow Valuation Model: Free Excel Template

This Discounted Cash Flow (DCF) valuation calculator template projects a three-statement model that allows users to value a company based on the net p... read more

•   Basic Version  –  $0.00 Version 4.4
•   Advance Version  –  $0.00 Version 4.4

Google Sheets Project Plan Template

This Project Plan Template in Google Sheet allows you to quickly develop a project plan and plot a Gantt chart. Enjoy all the benefits of Google Docs ... read more

Commercial Real Estate Valuation Model Template

A commercial real estate valuation model template assists in running a professional DCF Valuation for a commercial property such as an office building... read more

•   PDF Demo Versions  –  $0.00 Version 1
•   BASIC Excel Model Template  –  $59.00 Version 1
•   PRO Excel Model Template  –  $99.00 Version 1
•   PREMIUM Excel MODEL + Report Template  –  $199.00 Version 1

Private School Financial Model

This is a financial model template for a new private school startup business. The Excel model allows forecasting the cash flows over the next 10 years... read more

•   Excel Model  –  $44.95 Version 9.1
•   PDF Demo  –  $0.00 Version 9.0

Upstream Oil & Gas Project Analysis

The Upstream Oil & Gas Project Financial Model Template in Excel empowers you to project and dissect your impending Oil and Gas drilling ventures. Pre... read more

•   Pro - Full Excel Model  –  $159.95 Version 8.3
•   Basic - Full Excel Model  –  $119.95 Version 8.3
•   PDF Demo Versions  –  $0.00 Version 8.3

Hotel Financial Model Excel Template

Download Hotel Financial Model. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. The hotel excel financial... read more

Wind Energy Farm Financial Model

The Wind Energy Financial Model forecasts the expected financials for a Wind Park project and calculates the project's IRR and NPV.

•   PDF Demo - Basic  –  $0.00 Version 3
•   PDF Demo - Pro  –  $0.00 Version 3
•   Full Excel Model - Basic  –  $64.95 Version 3
•   Full Excel Model - Pro  –  $79.95 Version 3

Manufacturing Company Financial Model

The Manufacturing Financial Model provides a framework to accurately forecast the financial statements of a manufacturing company over the next 10 yea... read more

•   Excel Model  –  $44.95 Version 4
•   PDF Demo  –  $0.00 Version 4

Three Statement Model

The three statement model provides a simple template in Excel to forecast the three financial statements over the next 5 years: Income Statement, Bala... read more

Grocery Store Financial Model Excel Template

Try Grocery Store Financial Projection. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the f... read more

Waterfall Profit Distribution Model (up to 4 Tiers)

We are introducing our 4-Tier Waterfall Profit Distribution Model. The waterfall profit distribution model template aims to support a thorough analysi... read more

•   Full Excel Model  –  $79.95 Version 2.1
•   PDF Demo  –  $0.00 Version 2.1

Advanced Financial Model with DCF & Valuation

Dynamic Financial Planning & Analysis Model providing up to 10 Years of Financial Projections.

•   Excel Financial Model  –  $129.00 Version 1
•   PDF Free Demo  –  $0.00 Version 1

Gasoline and EV Charging Station Financial Model

Investors can assess the viability of setting up and investing in gasoline stations with a charging station by downloading a financial model for their... read more

•   Premium Excel Version  –  $129.95 Version 2.1
•   Basic Excel Version  –  $99.95 Version 2.1
•   PDF Versions  –  $0.00 Version 2.1

Airbnb Financial Model

Air BnB Financial Model Template presents the business case of the purchase of up to 5 properties with the intent of utilizing them as short term rent... read more

•   Excel Model  –  $119.00 Version 1
•   Free PDF  –  $0.00 Version 1

Simple Cap Table Template – Free Download

This is a simple capitalization (cap) table template which allows entrepreneurs to understand the dilution effect of capital raisings and a simple sto... read more

Fitness Center 10 Year Financial Model

Key logic designed to forecast cash flow up to 10 years for a fitness center that has recurring monthly fees. Fully integrated 3-statement model, cap ... read more

Lending Platform Financial Model (LaaS)

Includes all the assumptions you need to project the gross revenues and profits of a LaaS platform (Lending as a Service). 3-statement model and cap t... read more

•   Excel Model  –  $75.00 Version 3

Green Hydrogen (Simple Electrolysis Financial Model)

The Model Incorporates data provided by different available sources to Model an Electrolysis financial model. It includes Electrolyzer cost, Dispenser... read more

•   Excel Template  –  $150.00 Version 1
•   Free Version  –  $0.00 Version 1

Outpatient Clinic Financial Model Excel Template

Shop Outpatient Clinic Financial Model Template. Enhance your pitches and impress potential investors with the expected financial metrics. A sop... read more

•   Excel - Multi-User  –  $129.00
•   Excel - Single-User  –  $99.00
•   Free Demo  –  $0.00

All My Financial Models, Spreadsheets, Templates, and Tools: 120+

Lifetime access to all future templates as well! Here is a set of spreadsheets that have some of the most valuable logic in the world. I have been thr... read more

•   All My Excel Tools  –  $999.00 Version 1

Gold Mine Investment Model

The Gold Mine Investment Model is used to determine the financial feasibility of a proposed Gold Mine Investment. The Financial Model outputs IRR and ... read more

•   Excel Financial Model  –  $44.95 Version 6.2
•   PDF Demo  –  $0.00 Version 6.2

Beverage Manufacturing Start-up Financial Model

The beverage manufacturing industry is a dynamic and rapidly growing sector that caters to a diverse market ranging from soft drinks and juices to alc... read more

•   Excel Model  –  $199.95 Version 5.2
•   PDF Demo  –  $0.00 Version 5.2

Bakery Financial Model Excel Template

Shop Bakery Budget Template. Solid package of print-ready reports, including P&L and cash flow statements, and a complete set of financial r... read more

Cafe Financial Model Excel Template

Check Our Cafe Budget Template. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. Creates 5-year cafe financial model... read more

Authority Matrix Template

Authorities and Responsibilities Matrices are considered important to organizations due to their role in identifying and documenting decisions that ar... read more

•   Excel Version  –  $35.00
•   PPT Version  –  $0.00

Airport Operator Financial Model

Airport Operator Financial Model presents the business case of an already operating airport (with planned refurbishments) and an investment in a new t... read more

•   Excel Model  –  $119.00
•   Free PDF  –  $0.00

Due Diligence P&L – Exhaustive Revenue and Costs Analysis Template

Model for in depth understanding of high level profit and loss and revenue analysis. Big-4 like checklist of due diligence analyses. This Financial Du... read more

Biogas Financial Model

The Biogas Financial Model forecasts the expected financials for a Biogas plant project and calculates the IRR and NPV values for the project.

•   FREE PDF  –  $0.00 Version 1
•   Excel Model  –  $39.95 Version 2

Rental Property Financial Model

The rental property financial model calculates the homeowner's IRR and long it takes to repay a mortgage when the property is rented. The financial... read more

Online Clothing Store Financial Model Excel Template

Impress bankers and investors with a proven, solid Online Clothing Store Financial Projection Template. Five year online clothing store cash... read more

Poultry Farm Financial Model Excel Template

Shop Poultry Farm Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year ho... read more

Hair Salon Financial Plan | Beauty Salon Business Plan

Plan out the financial plan your hair or beauty salon. The beauty & hair salon business plan goes up to 10 years and has plenty of granularity.

Startup Company Financial Model – 5 Year Financial Forecast

Highly-sophisticated and user-friendly financial model for Startup Companies providing a 5-Year advanced financial forecast.

•   Financial Model - Light Version  –  $119.00 Version 1
•   Financial Model - Standard Version  –  $159.00 Version 1
•   Financial Model - Premium Version  –  $219.00 Version 1

Clothing Store Financial Model Excel Template

Get Your Clothing Store Budget Template. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the fly. Five-... read more

Financial model for FMCG

The FMCG Financial Model provides a framework to accurately forecast the financial statements of a FMCG company over the next 8 years. The model uses ... read more

•   PDF Demo Version  –  $0.00
•   Excel Model  –  $25.00

Green Hydrogen (Electrolysis) Production Financial Model

This green hydrogen financial model template builds a multi-year financial plan to analyze the financial feasibility and profitability for the product... read more

•   Full Excel Version  –  $119.00 Version 1.7
•   PDF Version  –  $0.00 Version 1.7

IRR Project Finance Analysis

The IRR Project Finance Analysis forecasts the expected financials for a greenfield project and calculates the levered and unlevered Internal Rate of ... read more

Start Up Car Park Excel Model and Valuation

This detailed, yet easy to use three statement financial model will allow you to calculate your business' profit and loss, build a balance sheet and c... read more

•   Paid Excel Model  –  $69.00

Hotel Valuation Financial Model

The Hotel Valuation Financial Model provides a simple way to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

•   Excel Model  –  $44.95 Version 6.1
•   PDF Demo  –  $0.00 Version 6.1

Consolidated Financial Statements

The purpose of this model is to provide a simple way to see the financial statements for many companies in i file

•   Excel Version  –  $30.00 Version 2
•   Free Version  –  $0.00 Version 2

NPV, IRR, & Payback Calculator

The template allows the user to calculate the net present value (NPV), internal rate of return (IRR) and payback period from simple cash flow stream w... read more

•   5 Yr Excel Version  –  $0.00 Version 1
•   10 Yr Excel Version  –  $0.00 Version 1

Dental Practice Financial Model Excel Template

Check Dental Practice Financial Model. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. A sophisticated 5 year dental p... read more

Waste to Energy Financial Model

The purpose of this financial model is to evaluate the financial feasibility of a waste to energy project such as e.g. a landfill gas plant. The model... read more

•   Excel FULL Version  –  $35.00
•   PDF Version  –  $0.00

Real Estate Developer Model

This financial model can be used to evaluate the financial feasibility of a real estate development project and present it in investor grade quality t... read more

•   Excel Model  –  $49.95 Version 1.1
•   PDF Demo Version  –  $0.00 Version 1.1

Hospital Financial Model

Simply open the file in Excel

•   Full Version  –  $34.95
•   Free Version  –  $0.00

Simple Fundraising Model

This is a simple fundraising financial model template in Excel. Enter your business plan, calculate the amount of funding required and allocate the eq... read more

10 Year P&L, Balance Sheet, Cash Flow, and Break-even Analysis

This excel template is great for those wanting a professional-looking forecast 10 years of financial statements, those starting out as an entrepreneur... read more

•   PDF Demo  –  $0.00
•   Excel Model  –  $20.00

Financial Dashboard Excel Template

Set your KPI objectives and your month to month financial results and Financial Dashboard Excel Template will take care of creating the beautiful Grap... read more

•   Full Excel  –  $29.00

Mixed-Use Real Estate Model: Leverage / JV Options

A general real estate model to plan all assumptions for up to 7 'uses' for a given property. Includes development / acquisition, leverage if desired, ... read more

•   EURO Currency Version  –  $75.00 Version 1
•   Unit-based Version  –  $75.00 Version 4
•   Square Foot-based Version  –  $75.00 Version 4

Budget to Actual Comparison

This monthly budget-to-actual dashboard allows for at-a-glance performance analysis. In addition to analyzing YTD performance, it also provides a revi... read more

•   Excel Model  –  $115.00 Version 1

Residual Land Value Calculation

The Residual Land Value Calculation model allows you to determine the value of a piece of land from a developer's point of view by analyzing how much ... read more

•   Yearly Model PDF Demo  –  $0.00 Version 4.1
•   Monthly Model PDF Demo  –  $0.00 Version 4.1
•   Monthly Model Excel Version  –  $69.90 Version 4.1
•   Yearly Model Excel Version  –  $35.00 Version 4.1

Real Estate Financial Model Templates Package

This is a collection of ready-made Excel financial model templates for real estate businesses and its related sectors.

•   Real Estate Package  –  $282.30 Version 1

Poultry Project Financial Feasibility Model

This poultry financial model template in Excel provides a framework to determine the financial feasibility of a new poultry project for producing bro... read more

•   Pro Excel Version  –  $99.95 Version 1
•   Basic Excel Version  –  $79.95 Version 1
•   PDF Demo Version  –  $0.00 Version 1

Spa Financial Model Excel Template

Download Spa Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. Creates ... read more

Digital Marketing Agency Financial Model Excel Template

Check Our Digital Marketing Agency Financial Projection Template. Excel Template for your pitch deck to convince Investors. Digital Marketing Ag... read more

Start Up Solar Farm Excel Model and Valuation

Start Up Solar Farm Excel Model presents the business case of an investment in the construction of a solar farm and the sale of the energy generated f... read more

Construction / Development Financial Model

Development & Construction Model presents the case where a property with multiple residential units is constructed and subsequently rented for sev... read more

•   Full Excel Model  –  $119.00
•   Free Demo PDF  –  $0.00

Nail Salon Financial Model Excel Template

Check Nail Salon Financial Model Template. Excel - well-tested, robust and powerful. Get you solid foundation to plan your business model. Five-year f... read more

Boutique Hotel Financial Model Excel Template

Check Our Boutique Hotel Financial Projection. Excel - well-tested, robust, and powerful. Get you a solid foundation to plan your business m... read more

Fintech Financial Model Excel Template

Try Fintech Financial Projection Template. Enhance your pitch decks and impress potential investors with a proven, strategy template. Five ... read more

Budget vs. Actual (Logistic Company)

The Budget vs. Actual financial model is used to measure actual results against the budget projected for the financial period.

•   PDF File  –  $0.00
•   Full Version  –  $55.00

Professional Financial Modeling Services – Profit Vision

Professional Financial Modeling - Tailor Made Services and assistance for your business needs.

•   Hourly Rate  –  $100.00 Version 1  x 
•   Daily Rate  –  $800.00 Version 1  x 

Multiple Loan Repayment Planning with Extra Principal Applied

Optimize where an extra principal payment should go and see the total cash flow savings when you have multiple loans.

Custom Financial Modeling Services / Assistance

Offering you with Custom financial modeling services or assistance by an experienced financial modeling team called Big4WallStreet.

•   1 Hour  –  $90.00  x 
•   4 Hours  –  $360.00  x 
•   8 Hours  –  $720.00  x 

Profit and Loss Statement Actual vs Budget & Previous Year

This model is profit and loss statement for general trading including comparison for the current month, year to date and full year

•   Paid Excel Version  –  $25.00

Restaurant Financial Model Excel Template

Get Your Restaurant Financial Model Template. Spend less time on Cash Flow forecasting and more time on your products. Restaurant Financial ... read more

Insurance Agency Financial Model Excel Template

Shop Insurance Agency Financial Plan. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. Generates 5-year insurance agency ex... read more

Travel Agency Financial Model Excel Template

Shop Travel Agency Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. A ... read more

Real Estate Brokerage Firm Financial Model Template

Financial model template for a high-level real estate brokerage firm that facilitates the buying and selling of real estate properties between buyers ... read more

•   Real Estate Financial Model - Full Version  –  $44.95
•   Real Estate Financial Model - PDF Demo  –  $0.00

Car Rental Financial Model Excel Template

Order Car Rental Pro-forma Template. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal experience. Five-year car ... read more

•   Excel - Multi-User  –  $129.00 Version 1.1
•   Excel - Single-User  –  $99.00 Version 1.1
•   Free Demo  –  $0.00 Version 1.0

Commercial Bank Financial Model

Commercial Banking Financial Model presents the case of a commercial bank with regulatory thresholds based on Basel 3. The model generates the three f... read more

•   Excel Model  –  $220.00

Equipment Rental Cash Flow Model

Highly dynamic financial model that is specific to renting equipment out. High attention paid to the cash flows and timeliness of them so the user has... read more

•   Version 2  –  $75.00
•   10-Year Model  –  $75.00

DCF Valuation Model Restaurant

The DCF Valuation Model for Restaurants provides a business plan in the form of an Excel Template to value a restaurant based on the Discounted Cash F... read more

•   Full Version  –  $34.95 Version 3
•   Lite Version  –  $0.00 Version 3
•   PDF Demo  –  $0.00 Version 3

Beauty Salon Financial Model Excel Template

Get Your Beauty Salon Financial Model Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Creates 5... read more

Infrastructure Private Equity Wind Energy Modeling Test Solution (Associate level)

A self-made Modeling Test with a solution for Onshore Wind Turbines plant. The case study is in Chile assuming a 376 MW Capacity. The download include... read more

•   Free Version PDF  –  $0.00
•   Free Version PPT  –  $0.00
•   Excel Model  –  $30.00

Open Pit Mine Financial Model

Allow a potential miner to see visually and numerically (annual basis) what their possible financial position would look like when starting up an open... read more

•   Excel Model  –  $45.00 Version 4

Payroll Budget Plan Excel Template

A professional template to budget payroll expenses

•   Excel Template + PDF Guide  –  $20.00

Inventory Dashboard Model Template

!! Kindly use the latest Microsoft Excel Version before purchasing the model, otherwise, the dynamic dashboard will NOT work.!! Inventory Dashboard Mo... read more

•   Free PDF Demo  –  $0.00

Medical Practice Financial Model Excel Template

Check Our Medical Practice Financial Projection. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal exper... read more

Solar Panel Manufacturing Plant Business Plan Financial Model Excel Template

Get the Best Solar Panel Manufacturing Plant Financial Model. Spend less time on Cash Flow forecasting and more time on your products. The Solar Panel... read more

Mergers & Acquisitions (M&A) Model

The Mergers & Acquisition (M&A) Model provides a projection for a company looking to potentially merge or acquire another company. This model runs... read more

•   Full Excel Version  –  $75.00 Version 1

Coffee Farm Financial Feasibility Model Template

This coffee farm financial feasibility model template prepares a financial plan for your next coffee growing project! Figure out the expected incomes ... read more

•   Standard version  –  $89.00 Version 1.2
•   Pro version  –  $119.00 Version 1.2
•   Free Demo PDFs  –  $0.00 Version 1.2

Pizzeria Financial Model Excel Template

Get Your Pizzeria Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year horizon ... read more

Budget vs Actual Excel Template

Create your very own budget vs actual analysis by trying out this Budget vs Actual Analysis Excel Template.

Resort Financial Model Excel Template

Order Resort Financial Model. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five year res... read more

Generic Cost Benefit Analysis Excel Model

User-friendly Excel model intended for the preparation of a Cost-Benefit Analysis to determine the financial viability for a proposed project or inves... read more

•   PDF Copy  –  $0.00
•   Excel Model  –  $35.00

Airline Operator Financial Model

Airline Operator Financial Model presents the case of a company operating an airline business. The model generates the three financial statements, a s... read more

WACC Calculator | Discount Rate Estimation

Unlock the power of informed financial decision-making with our WACC Calculator! Dive into accurate discount rate estimations and empower your busines... read more

Golf Course Financial Model – Startup

A 5-year financial model tailored to starting a golf course and projecting financial performance for its business plan. Includes financial statements.

Renewable Energy Financial Model Bundle

This is a collection of financial model templates for projects or ventures in the Renewable Energy Industry and its related sectors. The total value ... read more

•   Template Bundle  –  $561.93 Version 2

Generic Startup/Existing Business 5-year (Monthly) Financial Projection 3 Statement Excel Model

Highly versatile and user-friendly Excel model for the preparation a of 5-year rolling 3 statement (Income Statement, Balance Sheet and Cash flow Stat... read more

•   Excel Model  –  $59.00 Version 1
•   PDF Model  –  $0.00 Version 1

Cannabis Financial Model Excel Template

Download Cannabis Farming Financial Model. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Cann... read more

Mergers and Acquisition (M&A) Financial Model

Merger and Acquisition Model template consists of an excel model which assists the user to assess the financial viability of the resulting proforma me... read more

Payable and Receivable Tracking (Google Sheets)

This is a Google Sheets version of the financial model template for tracking accounts payable and accounts receivable

•   Google Sheet Version  –  $45.00
•   Excel Version  –  $45.00

Real Estate Financial Model Bundle

This is a collection of financial model templates that provides the financial projections and valuations for Real Estate businesses and its related se... read more

•   Template Bundle  –  $299.00 Version 1

Insurance Pricing Model

Ever wondered how much you need to charge in order to offer insurance on a given product or service? You will know how much after using this tool.

•   Full Model  –  $45.00 Version 1

Generic Startup Financial Projection 3 statement Excel Model

User-friendly Excel model intended for the preparation of a 3 statement (Income Statement, Balance Sheet and Cashflow Statement) financial projection ... read more

•   Full Excel Model  –  $45.00

Real Estate Portfolio Financial Model

The Real Estate Portfolio Financial Model Template forecasts the financial performance when building a real estate portfolio. The model allows simulat... read more

•   Full Excel Version  –  $199.95 Version 2.7
•   PDF Demo Version  –  $0.00 Version 2.7

Skin Care Financial Model Excel Template

Order Skin Care Pro-forma Template. Generate fully-integrated Pro-forma for 5 years. Automatic aggregation of annual summaries on outputs tabs. Create... read more

Bar Financial Model Excel Template

Try Bar Financial Plan. Requesting a loan without a financial model for paying it back is a common way to land in the rejection pile. Creates 5-... read more

IPO Valuation Model

This financial model can be used to value any Initial Public Offering (IPO) using Option Value, DCF and Relative Valuation.

Flower Shop Financial Model Excel Template

Discover Flower Shop Financial Model Template. Allows investors and business owners to make a complete financial projection in less than 90 mins... read more

Barber Shop Financial Model Excel Template

Check Barber Shop Financial Projection Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Generate... read more

Shopping Mall Financial Model

Shopping Mall Financial Model presents the case of an investment into a shopping mall and its operation. The model generates the three financial state... read more

Manufacturing Startup Feasibility Model

Launching a manufacturing startup can be complex, and securing financing requires a solid financial plan. Our Manufacturing Startup Financial Feasibil... read more

•   PREMIUM Excel Version  –  $129.95 Version 2.41
•   BASIC Excel Version  –  $89.95 Version 2.41
•   PDF DEMO Versions  –  $0.00 Version 2.41

Debt Securitization Model

The Debt Securitization is the process of packaging debt into a Securitization Vehicle sold to a Fiduciary where it is converted into bonds sold to in... read more

•   Free PDF Preview  –  $0.00
•   Full Excel Model  –  $65.00

Laundry Financial Model Excel Template

Purchase Laundry Pro Forma Projection. Impress bankers and investors with a proven, strategic business plan that impresses every time. Five-year finan... read more

Mini Storage Business Plan Template

We understand that your storage needs are unique, so we've created a comprehensive mini-storage business plan that will help you chart your course to ... read more

•   Full Excel Version  –  $44.95 Version 9.2
•   PDF Demo Version  –  $0.00 Version 9.2

Price Volume Mix Charts and Analysis – On revenue and Gross Profit by Product

Best practice model for a complete Price Volume Mix (PVM) analysis on revenue and on gross profit by product.

Steel Industry Financial Model

Steel Industry Financial Model presents the business case of the operation of a steel plant using the mini mill technology. The model generates the th... read more

Full Service Hospital Financial Model

This financial model attempts to give the user a full scope of starting a 250 bed (adjustable) hospital. It will allow for all revenue and cost assump... read more

•   Full Model  –  $45.00 Version 1.2

Clinic Financial Model Excel Template

Shop Clinic Financial Plan. Create fully-integrated financial projection for 5 years. With 3 way financial statements inside. Five year clin... read more

Food Truck Financial Model Excel Template

Purchase Food Truck Financial Projection Template. Excel Template for your pitch deck to convince Investors. The food truck budget financial model is ... read more

Leveraged Buyout (LBO) Model

Leveraged Buy Out (LBO) Model presents the business case of the purchase of a company by using a high level of debt financing. The model generates the... read more

•   Paid Excel Model  –  $119.00

Monte Carlo Simulation in Excel

The model presents an example of a Monte Carlo Simulation using excel to estimate the Net Present Value of an investment.

•   Monte Carlo in Excel  –  $0.00 Version 1

Top 16 Google Sheet Templates

This is a bundle of all the most useful and efficient google sheet templates I have built over the years. Includes everything from budgeting and crew ... read more

E-Commerce 3 Statement Financial Projection Model with Valuation

Highly versatile and user-friendly Excel model for the preparation of a rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) ... read more

•   Excel Model Populated  –  $59.00
•   Excel Model Not Populated  –  $59.00

Clinical Lab Financial Model Excel Template

Order Clinical Lab Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success... read more

Jewelry Shop / Store 5 Year Startup Business Model

A bottom-up financial model that is designed specifically for a jewelry store, but could easily be used for any retail business startup. Includes 3-st... read more

Physiotherapy Financial Model Excel Template

Impress bankers and investors with a proven, solid Physiotherapy Financial Plan. Five-year physiotherapy budget financial model for startups and... read more

Industry Based Financial Models (Variety Bundle)

There are currently 52 unique financial models included in this bundle. Nearly all of that include a fully integrated three statement model and all of... read more

Law Firm Financial Model Excel Template

Try Law Firm Financial Model Template. Allows you to start planning with no fuss and maximum of help Five-year financial model template for Exce... read more

Accounting Financial Model Bundle

Simply open the files using MS Excel

•   Template Bundle  –  $249.00 Version 1

Fish Farm Financial Model Excel Template

Get the Best Fish Farm Pro Forma Projection. This well-tested, robust, and powerful template is your solid foundation to plan a success. Highly ... read more

Chicken Egg Farm – Business Plan

This chicken egg farming model aims to plan the operations, financial feasibility, and profitability of a new poultry egg farming business. This Start... read more

•   Excel Version  –  $99.95 Version 1.3
•   PDF Demo Version  –  $0.00 Version 1.3

E-com Simple Financial Model Excel Template

Get Your Simple E-Commerce Pro Forma Projection. There's power in Cash Flow Projections and the insight they can provide your business. Five-year simp... read more

Poultry Farm Valuation Model

The Poultry Farm Valuation Model allows forecasting the financial statements for a poultry farm based on operational metrics such as the hatchery rati... read more

•   Free PDF Demo  –  $0.00 Version 4.1
•   Full Excel Model  –  $44.95 Version 4.1

Cash Flow Dashboard Spreadsheet

The Cash Management Dashboard lets you rapidly determine areas where your company is exceeding expectations and those that require immediate touch. An... read more

Casino Hotel Financial Model Excel Template

Download Casino Hotel Financial Projection Template. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. Casino Hotel Budget Financi... read more

Cattle Farming Financial Model Excel Template

Impress bankers and investors with a proven, solid Cattle Farming Financial Projection. Cattle Farming Five Year Financial Projection Template f... read more

Waterfall Model for Joint Venture Real Estate Project

Dynamic financial model for calculating cash splits to sponsors/investors based on various IRR hurdles getting reached.

•   Version 1  –  $45.00 Version 1
•   Version 2  –  $45.00 Version 2
•   Version 3 (5 scenarios)  –  $45.00 Version 3

Online Car Rental – 3 Statement Financial Model with 5 years Monthly Projection

Online Car Rental Platform Business Plan Model is a perfect tool for a feasibility study on launching an online car rental business.

Electric Vehicle (EV) Charging Station Financial Model – 5 Year Monthly Projection

Electric Vehicle (EV) charging Station FM helps user asses financial viability of setting up and operating a charging station.

Serviced Office Financial Model

The financial model provides an excel template for a multi-year financial plan, DCF valuation and IRR analysis for a serviced office operator or co-w... read more

•   Full Excel Version  –  $44.95

Catering Financial Model Excel Template

Check Our Catering Pro-forma Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Highly versati... read more

Juice Bar Financial Model Excel Template

Get Your Juice Bar Financial Model. Impress bankers and investors with a proven, strategic business plan that impresses every time. Five year juice ba... read more

Freight Brokerage Financial Model Excel Template

Discover Freight Brokerage Pro Forma Projection. Impress bankers and investors with a proven, strategic business plan that impresses every time.... read more

Vegetable Farming Financial Model Excel Template

Buy Vegetables Farming Pro-forma Template. Solid package of print-ready reports: P&L and Cash Flow statement, and a complete set of ratios. ... read more

Digital Product Marketplace Model

The digital product marketplace model prepares a financial plan in Excel for online marketplace Startup businesses similar to concepts such as Themefo... read more

•   Free PDF Demo Versons  –  $0.00 Version 1.1
•   Basic Excel Model Version (5Y)  –  $59.00 Version 1.1
•   Pro Excel Model Version (5Y)  –  $79.00 Version 1.1
•   Premium Excel Model Version (10Y)  –  $99.00 Version 1.1

Monthly Financial Model

The template has been constructed for monthly financial reporting for general trading industry, It is incredibly simple to use that will lead you to m... read more

•   Excel Model  –  $50.00

Bed And Breakfast Financial Model Excel Template

Buy Bed And Breakfast Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success.... read more

Free Project Management Template in Excel

This Free Project Management Template in Excel allows to prepare a project plan with a GANTT chart in MS Excel.

SaaS Startup Financial Model – Enterprise and User

Advanced Financial Model providing a dynamic up to 10-year financial forecast for a Software as a Service (SaaS) startup business.

•   Excel Financial Model - Standard Version  –  $99.00 Version 2
•   Excel Financial Model - Premium Version  –  $149.00 Version 2
•   PDF Free Demo  –  $0.00 Version 2

Leave a Reply Cancel reply

You must be logged in to post a comment.

• Call Us At (888) 300 3090

• A description of the store's proposed location
• Detailed 3 year pro-forma financial statements
• Management biographies
• A comprehensive marketing plan
• Demographic information and figures of people within the city that the business will operate and a focus on the target consumer profile

Get a Price Quote

Crafting a Business Plan for a Subway Franchise: Step-by-Step Guide

By henry sheykin, get full bundle.

If you're considering owning a Subway franchise , you're in good company. According to a recent report by Franchise Direct, Subway is the world's largest submarine sandwich chain with over 43,000 locations in more than 100 countries.

Related Blogs

• 7 Mistakes to Avoid When Starting a Subway Franchisee in the US?
• What Are The Nine Best Ways To Boost A Subway Franchise Business?
• Subway Franchisee Business Idea Description in 5 W’s and 1 H Format
• Unlock Success: Master the Subway Franchise Acquisition Checklist
• Subway Franchise Owner Earnings: A Comprehensive Guide
• Opening a Subway Franchise? Here's What You Need to Know
• Essential KPIs for Subway Franchise Growth
• What Are the Key Costs of a Subway Franchise?
• Unleash Your Subway Franchise Potential - Boost Success Today!
• The Best Ways to Increase Profitability in Your Subway Franchise
• The Complete Guide To Subway Franchisee Business Financing And Raising Capital
• Strategies To Increase Your Subway Franchisee Sales & Profitability
• How To Sell Subway Franchisee Business in 9 Steps: Checklist
• Financial Insights: The Cost Of Opening A Subway Franchise
• Valuing a Subway Franchisee Business
• How to Start a Subway Franchise with No Money Down: A Step-by-Step Guide

But how do you write a business plan to become a Subway franchisee? In this post, we'll take you through a 9-step checklist to help you get started.

From conducting market research to attending franchise seminars, this guide will help aspiring franchisees navigate the process of owning a Subway restaurant successfully.

So, whether you're an established business owner, first-time entrepreneur, or someone looking for a career change, this guide will equip you with the tools and support you need to turn your Subway franchise dreams into a reality.

Conduct Market Research

Market research involves collecting and analyzing data about a particular market, including its potential customers, competitors, and industry trends. It is the first step towards developing a solid business plan for a Subway franchisee. Before investing your time and money into opening a Subway restaurant, you need to conduct thorough market research to ensure that there is a demand for the product and that it aligns with your goals and objectives.

Market research helps you identify your target market, their preferences, and purchasing behavior. You will also discover the current trends and opportunities in the fast-food industry that will help you stay ahead of the competition.

The following are steps to follow when conducting market research for Subway franchisee:

• Identify the geographic area where you want to open the restaurant.
• Use online tools like Google Trends to research the popularity of sub sandwiches in your area.
• Visit other Subway restaurants within your area to evaluate the competition, prices, and customer service.
• Read industry publications and government reports to keep up with the latest trends, regulations, and issues affecting the fast-food industry.
• Conduct surveys, focus groups, or interviews with potential customers to gather firsthand insights on their preferences, needs, and attitudes towards Subway restaurants.

By conducting market research, you will get a better understanding of the fast food industry and the demand for sub sandwiches in your area. You will also be able to identify the strengths and weaknesses of your competitors, which will help you come up with strategies that will enable you to stand out in the market.

Develop A Business Concept

Once you have conducted your market research, it's time to develop a solid business concept . Your business concept should be unique and different from other Subway restaurants in your area. You want to stand out and offer something that will attract customers to your restaurant.

To create a strong business concept, it's important to clearly define your target audience, menu, and branding. Your target audience will dictate your menu offerings and marketing strategies. Make sure you consider dietary restrictions, cultural preferences, and local trends when developing your menu. Your branding should also be tailored to your target audience and reflect your restaurant's values and mission.

• Think about what makes your Subway restaurant unique and how it can stand out from competitors in the area.
• Consider the local community and their preferences when developing your menu.
• Think about your branding and how it can appeal to your target audience.
• Stay true to your restaurant's values and mission, and make sure they are reflected in your business concept.

It's also important to have a clear understanding of your restaurant's values and mission. Your values and mission will guide your decision-making and ensure that your restaurant stays true to its purpose. Make sure you communicate your restaurant's values and mission to your staff and customers.

Once you have developed your business concept, test it out by conducting market research and getting feedback from potential customers. This will help you refine your concept and make sure it's truly unique and appealing to your target audience.

Having a strong business concept is crucial for the success of your Subway franchise. It will guide your decision-making and ensure that your restaurant stays true to its purpose. Take the time to carefully develop and refine your business concept before moving on to the next steps of opening your franchise.

Assess Your Financial Situation

Before embarking on a Subway franchisee opportunity, it is essential to assess your financial situation honestly. Starting any business venture requires a lot of capital, and owning a Subway franchisee is no exception. You must have a clear picture of your financial status to determine if you have enough funds to start and sustain the business.

• Calculate Your Start-Up Capital: The cost of starting a Subway franchisee can range from $114,000 to $258,000. This amount covers the expenses necessary for opening a new location. It includes a franchise fee, rent, equipment, supplies, and training costs. Make sure to have enough funds to cover these expenses.
• Determine Your Ongoing Commitments: Running a successful Subway franchisee involves ongoing expenses, such as staff salaries, food supplies, rent, and utilities. You will need to track your costs, estimate your profits, and plan for any unexpected expenses.
• Consider Your Income and Savings: Determine how much of your savings you can afford to invest in a Subway franchisee. You should also consider your current income and the potential income from the franchisee. It will help you ensure that you can make ends meet while growing your business.
• Don't invest all your life savings in the business; keep some funds in case of an emergency.
• You may need to consider taking out a loan or other financing options to cover the start-up cost.
• Maintain a financial cushion to cover unexpected expenses

Assessing your financial situation is a crucial step when considering owning a Subway franchisee. You must have a clear picture of your finances and expenses to determine if you can meet the requirements. The key is to plan and manage your funds efficiently in the initial stage of the business to achieve long-term success.

Choose A Location

One of the most important steps in becoming a Subway Franchisee is choosing the right location for your restaurant. The location of your restaurant can make or break your business, so it's critical to choose carefully .

When considering potential locations, you should first research the area you're interested in. Look for areas with high foot traffic, such as shopping centers, busy streets, and other popular areas. You should also consider the surrounding businesses, as being near complementary businesses can help drive traffic to your restaurant.

• Consider the demographics of the area, including income level, age, and interests.
• Do a thorough assessment of the competition in the area.
• Check local zoning laws and regulations to ensure your restaurant will be in compliance.

Once you've identified potential locations, it's important to visit each site in person to get a feel for the area. Look for things like accessibility, parking, and overall attractiveness. Additionally, you should research the landlord or property owner to ensure they have a good reputation and a track record of success.

After considering all of these factors, you should compile a list of potential locations and present them to Subway's real estate team. They will review each location and provide feedback to help you make the best choice for your restaurant.

• Don't rush your decision. Take your time to make sure you're choosing the best location for your business.
• Consider hiring a real estate professional to help you find and evaluate potential locations.
• Be willing to compromise on certain factors in order to find the best overall location.

By following these tips and using your best judgement, you can choose a location that will set your Subway franchise up for success.

Secure Financing

One of the most important steps in becoming a Subway Franchisee is securing financing. Most traditional sources of financing, such as banks and credit unions, offer loans to prospective franchisees, but you may also consider securing financing through alternative channels.

Before applying for financing, it's important to do your research. Be sure to review the costs associated with opening and operating a Subway franchise, such as the franchise fee, rent, equipment, and inventory costs. Take the time to review your personal finances as well to ensure that you are able to meet the financial requirements associated with securing financing for a Subway franchise.

Here are some tips on how to secure financing for your Subway franchise:

• Create a solid business plan. Lenders want to see that you have a well-thought-out plan for your Subway franchise and that you have a strong understanding of the market and competition.
• Consider alternative sources of financing. Don't limit yourself to traditional bank loans, explore options such as microloans, crowdfunding, or even borrowing from friends and family.
• Work with a franchise financing specialist. These financing specialists have experience working with Subway franchisees and can help you navigate the financing process.
• Prepare a great loan application. When applying for financing, it's important to be organized and thorough. Be sure to have all of the necessary documents and information ready to present to lenders.

Once you've decided on the best financing option for your Subway franchise, it's important to apply as soon as possible. The application process can be lengthy, so it's important to give yourself plenty of time to gather all of the necessary documents and meet with lenders.

Remember that securing financing is just one step in becoming a Subway Franchisee. It's important to continue to work hard and follow the Subway system to ensure your franchise's success.

Gather Necessary Documents

Before becoming a Subway franchisee, you will need to gather all the necessary documents to ensure everything is in order. This will help you avoid any delays in the process and make sure that everything is properly organized. Here are some of the documents you will need to gather:

• Personal Identification Documents: The first set of documents you will need to gather are your personal identification documents, which include your birth certificate, passport, and social security card.
• Financial Documents: You will also need to provide proof of your financial situation , including bank statements, credit reports, tax returns, and net worth statements. This will help determine your eligibility for financing and provide a clear picture of your financial standing.
• Business Plan: Your business plan is another crucial document that you will need to gather. This will outline your business goals, strategies, and how you plan to make your Subway franchise a profitable venture.
• Franchise Disclosure Document: You will also need to review the Franchise Disclosure Document (FDD), which provides information about the franchise system, fees, and other important details. Make sure to read and understand the document thoroughly before signing the franchise agreement.
• Lease Agreements: If you have already secured a location for your Subway franchise, you will need to gather the lease agreements for the property. This will help ensure that you have a lease in place when you sign the franchise agreement.
• Make sure all your documents are properly organized and easily accessible.
• Keep a copy of all documents for your records.
• Review all documents carefully and seek professional advice if necessary.

By gathering all the necessary documents, you can ensure that your Subway franchisee application process goes smoothly. This will also give you the confidence you need to move forward with your new business venture.

Attend A Franchise Seminar

Attending a franchise seminar is an important step for anyone interested in becoming a Subway Franchisee. These seminars provide a comprehensive overview of what it takes to start and operate a successful Subway restaurant.

• Do your research ahead of time on the seminar's agenda to come prepared with any questions you may have.
• Engage with other potential franchisees to learn more about their experience and ask about any challenges they've faced.
• Take notes throughout the seminar to refer back to during later stages of the franchise process.

During the seminar, expect to learn about the company's history, core values, and expectations for its franchisees. You will also receive information about the financial requirements to become a franchisee, the support you can expect to receive from Subway's corporate team, and the steps involved in selecting and opening a restaurant location.

Attending a franchise seminar is a chance to meet the Subway franchise team face-to-face, so be prepared to ask any questions you have about the process. Consider asking questions about what qualities the company looks for in its franchisees, how it supports its franchisees once they've opened their restaurants, and its approach to marketing and advertising.

If you are serious about becoming a Subway franchisee, attending a franchise seminar is a must. It will provide you with a wealth of information about the franchise opportunity, allow you to meet the Subway team in person, and give you the chance to ask questions and interact with other potential franchisees.

Sign The Franchise Agreement

Once you have gone through the franchise seminar and attended the necessary training sessions, it is time to sign the franchise agreement. This document is important since it outlines the terms and conditions of your partnership with Subway and the obligations that come with being a Subway franchisee.

Before signing the agreement, it is important to review it carefully to ensure that you understand all the terms. Seek legal counsel if necessary to help you understand the legal implications of the document.

If there are any clauses that you find unclear or that you disagree with , do not hesitate to raise them with the franchisor and seek clarity or modifications.

• Take your time reviewing the agreement. A franchise agreement is a legal document and requires proper attention to detail.
• Get professional help to review the legal language of the agreement.
• Remember that the franchise agreement is a partnership with Subway. Ensure that you agree with the obligations stipulated in the document.

Once you are satisfied with the terms, sign the agreement and attend to any other requirements that may be requested.

After signing, both you and the franchisor will have obligations that you are required to fulfill . You will need to pay royalties, submit regular reports, and comply with the brand standards set by Subway, among others.

Signing the franchise agreement is a major step towards becoming a Subway franchisee. It is therefore important to ensure that all parties involved have a common understanding of the expectations and that the partnership is based on a solid foundation.

Attend Training Sessions

Once you have signed the franchise agreement, the next step is to attend training sessions. It is essential to attend these sessions as they are designed to equip you with all the knowledge and skills necessary to operate a successful Subway restaurant. The training sessions cover a variety of topics, including:

• Inventory management
• Customer service
• Staff management

The training sessions are typically held at the Subway training center, where you will meet other franchisees and network with industry professionals. You may also have the opportunity to participate in hands-on training at one of the Subway restaurants to get a better understanding of how the business operates.

• Take notes during the training sessions: The training sessions cover essential information that you will need to reference later. It is essential to take detailed notes to ensure you retain the information.
• Ask questions: Don't be afraid to ask questions during the training sessions. The trainers are there to help you succeed, and they will be more than happy to help you.
• Network with other franchisees: Attendees come from different backgrounds and experiences. Use this opportunity to learn from other franchisees by asking questions and sharing ideas.

It is important to note that the training sessions are not just a one-time occurrence. Subway offers ongoing training and support to help you stay up-to-date with the latest industry trends and best practices. The company also provides online training modules and resources that you can access at any time to refresh your knowledge and skills.

By attending the training sessions and taking advantage of Subway's ongoing training and support, you will be well-equipped to run a successful Subway restaurant and achieve your business goals.

Opening a Subway Franchisee requires careful planning and preparation. By following these 9 steps, potential Franchisees can create a solid business plan and increase their chances of success.

• Conduct market research
• Develop a business concept
• Assess your financial situation
• Choose a location
• Secure financing
• Gather necessary documents
• Attend a franchise seminar
• Sign the franchise agreement
• Attend training sessions

With the right resources and support, owning a Subway restaurant can be a lucrative and rewarding opportunity for entrepreneurs.

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

4 Reasons For Subway's Explosive Growth

Subway has surpassed McDonald's in terms of global locations. 

The sandwich chain has more than 40,000 locations, compared with McDonald's 35,000.

And while McDonald's is struggling with lagging sales, Subway is plotting an ambitious expansion to 100,000 restaurants by 2030.

Here are a few reasons Subway has become ubiquitous. 

Easy access. Subway restaurants are efficient to build, and require less square-footage than the average McDonald's. As a result, Subway can easily open a restaurant nearly anywhere. Unusual locations include a laundromat, church, and car dealership.

Healthy perception. "When customers want something fresher or lighter than burgers and fries,  Subway  is an easy choice, and its range of vegetables and cold cuts lend to a broader brand perception of  Subway  being better for you," Sam Oches, editor of QSR Magazine , told Business Insider. 

Ability to customize. Customers today are all about making meals to their specifications. McDonald's has responded to this trend by testing tablets that allow customers to customize a burger. Subway has been all about customization from the beginning, adding to its popularity. 

Simple franchising model. Subway stores are easy and economical to open. As a result, franchisees are lining, up, Oches said. 

Despite having more locations, Subway won't overtake McDonald's anytime soon when it comes to sales.

" McDonald 's, despite having nearly half as many units as  Subway , does almost three times as much as  Subway  in U.S. sales.," Oches said. 

• Main content

We use cookies to make interactions with Joorney easier and to improve communications.

By continuing to use this site, you agree to the use of cookies as described in our  Privacy Policy.

• E-2 Visa Business Plan
• L-1 Visa Business Plan
• EB-2 NIW Visa Business Plan
• EB-5 Visa Business Plan
• Regional Center Business Plan
• Innovator Founder Visa Business Plan
• Expansion Worker Visa Business Plan
• Golden Visa Business Plan
• Green Visa for Work Business Plan
• Investor Business Plan
• Financial Model
• SBA/Bank Loan Business Plan
• Grant Business Plan
• Landlord Deck
• Pro Bono Business Plan
• Confidential Information Memo (CIM)

We’re here to help! Call now:

Want to better support your clients?

What clients and partners say about working with Joorney.

Learn about our purpose and vision for the future.

Joorney is the people and culture behind it.

Looking to make an impact? Explore open positions on the Joorney team.

We're always here for you.

Latest company updates and industry insights.

Upcoming Joorney special events, webinars, and conferences.

Answers to common questions about our services.

Learn from our experts.

Subway – Franchise Business Plan

Founded in 1965, Subway is a privately owned fast-food chain that primarily sells sub sandwiches, as well as salads and other food items. All Subway restaurants are franchised and the company only employs a small head office staff. Currently, Subway has more than 40,000 restaurants operating in 102 different countries. In the U.S. alone, the company serves nearly 2,800 sandwiches every 60 seconds. This restaurant has traditionally grown through its flexible franchise model and surpassed McDonald’s as the number one fast-food restaurant in the U.S. in terms of store numbers.

Subway franchisees can choose from a variety of traditional and non-traditional locations. Compared to other fast-food chains, Subway allows franchisees to open a very small or a large restaurant from 160 to 2,700 square feet. The restaurants can be with or without seats, in a mall, a hospital, a university, as a drive-thru, or as a free-standing restaurant. It is the franchisees’ responsibility to find the location of the restaurant. Joorney Business Plans offers a comprehensive location-based market analysis to meet the various needs of Subway franchisees.

The initial investment for establishing this franchise business ranges from $89,550 to $328,700, depending on the size, construction costs, and the equipment needed. The Subway restaurant business can be started with a minimum equipment investment depending on the restaurant’s size.

The Subway license is purchased for a one-time fee of $15,000. The license entitles franchisees to carry the trademark, to open up a Subway restaurant, and to have unlimited access to everything there is to know about the Subway brand. Once the restaurant has opened, franchisees pay 8% of the net sales as a royalty fee. In addition, 4.5% of net sales go into the national marketing budget. Joorney Business Plan writers have extensive experience in developing long-term financial projections for Subway restaurants.

The aim of the marketing campaigns is to drive profitable sales for Subway franchisees. Franchisees actively participate in the running of the franchisee advertising fund and receive help to conduct local marketing activities. Over the past decade, it has significantly boosted its marketing campaigns and has been at the forefront of advertising toward a healthier demographic. Subway constantly works on creating new products, optimizing processes, and developing new decors. Joorney Business Plans writes marketing strategies that are in line with the franchise agreement .

Financial Assistance

The franchisor offers an equipment leasing program to most franchisees in the U.S. Subway deems the equipment lease to be a true lease and not a financing lease. Equipment leases are written for the term of five years. The franchisor also offers to finance $10,000 of the initial franchise fee under its minority loan program for qualified franchisees purchasing their first franchise at the full $15,000 franchise fee.

In addition, Subway may loan money to franchisees in connection with a Subway restaurant. The terms and purposes of these loans are negotiable. The franchisor may change or eliminate these loan programs and equipment leasing programs without any prior notice to franchisees. Joorney Business Plan writers can develop in-depth, long-term financial projections in line with the leasing or loan agreements with the franchisor.

All Subway franchisees have the advantage of a well-proven system that has been working for over 50 years. Due to the popularity of the products, the Subway system is a welcoming opportunity for a successful future.

Share this article

Stay informed

Latest Industry News & Insights

Press Releases

Investments from new and existing operators demonstrate confidence in brand's transformation journey

MIAMI  , April 17, 2023 / PRNewswire / --Subway, one of the world's largest restaurant brands, is accelerating its smart growth development strategy with five new multi-unit owner agreements, across Texas , Florida , Arizona and the mid-Atlantic.

In total, the agreements have resulted in the consolidation and transfer of more than 230 existing restaurants thus far in 2023. They also include commitments to remodel restaurants and strategically open new restaurants in the coming years, helping the brand deliver a better and more consistent, high-quality guest experience across its system.

"A key element of Subway's multi-year transformation journey is attracting multi-unit owners with the vision, resources, operating expertise and passion for the Subway brand," said Trevor Haynes , president of Subway North America. "All five multi-unit agreements are an excellent representation of the brand's smart growth strategy coming to life and demonstrate the confidence operators have in our brand and future."

Joining the Subway family are two new proven operators in the restaurant industry with experience running other leading QSR brands. In addition, existing multi-unit owners continue to make significant investments in the brand, including one that acquired more than 100 existing restaurants, expanding their portfolio to over 140 locations.

"Subway is an iconic brand that has undeniably refreshed every part of its business over the past few years with the introduction of new menu items, unique guest experiences and operational enhancements," said Tim Foley , Managing Partner and Founder of EYAS Capital, one of Subway's new multi-unit owners. "Our team is excited to add Subway, the global leader in the sandwich space, to our portfolio and be a part of Subway's future growth."

As part of its transformation journey to improve across all aspects of the brand, Subway has spent the past two years optimizing its footprint, using a strategic, data-driven approach to ensure restaurants across the system are in the right location, image and format.  

Moving forward, Subway is focused on smart growth to boost franchisee profitability and protect the brand's position in the market. This includes efforts to strategically open new locations, with a goal of increasing new openings across North America by approximately 35 percent in 2023 versus 2022. In addition, the brand continues to invest in modernizing its image through relocations and remodels. This year, an additional 3,600 locations across North America are expected to be remodeled, taking the total number of restaurants in the current Subway image to more than 10,000 by this summer. As a result of its efforts, in April 2023 , the brand achieved its highest weekly average unit volume since 2010.

Internationally, the brand continues to partner with strong, well-established operators with specific expertise in a market to strategically expand its footprint around the world.  Subway opened nearly 750 new restaurants globally in 2022, and an additional 145 new restaurants in Q1 of 2023. 

About Subway® Restaurants As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

For more Subway News, visit: Newsroom (subway.com)

Subway® is a Registered Trademark of Subway IP LLC. © 2023 Subway IP LLC

SOURCE Subway Restaurants

Choose Your Region:

• About / Contact
• Privacy Policy
• Alphabetical List of Companies
• Business Analysis Topics

Subway’s Organizational Structure (An Analysis)

Subway’s organizational structure (business structure) centralizes strategic decision-making processes while supporting regional market strategies for franchise locations. The company’s organizational design involves a hierarchy of departments and offices that address the global management needs of the fast-food restaurant chain. Subway’s structure supports franchise operations, similar to the corporate structural support of multinational competitors, including McDonald’s , Wendy’s , and Burger King , as well as Starbucks . These competitors contribute to the strong force of rivalry described in the Five Forces analysis of Subway . Considering this competitive market, Subway’s company structure involves resource allocation that facilitates comprehensive implementation of strategies throughout its multinational network of franchisees.

Subway’s structure provides the communication channels and lines of authority for strategic decisions affecting store locations around the world. The effectiveness of this organizational structure drives the foodservice business operations toward its strategic goals. This corporate structure satisfies Subway’s mission statement and vision statement , which aim for industry leadership and support for stakeholders.

Characteristics of Subway’s Structure

Subway’s structure revolves around core business functions that are centralized through a global hierarchy managed at the company’s headquarters. The company’s international network of franchisees and their locations determine the divisions of this organizational structure. The following are the main characteristics of Subway’s structure:

• Global hierarchy
• Regional divisions and offices

Global hierarchy. Subway has a centralized hierarchy of officers and offices based on basic business functions. For example, the company structure has a Human Resource department that develops and implements training programs and policies for franchisees around the world. This hierarchical centralization ensures coordination of all divisions of the business structure to optimize the benefits of the business opportunities and competitive advantages shown in the SWOT analysis of Subway . The submarine sandwich restaurant chain develops as a unified system through this characteristic of the corporate structure. The following departments and offices represent the centralized global hierarchy of Subway’s structure:

• Office of the CEO
• Operations & Insights
• Digital & Information
• Human Resources
• Development

Regional divisions and offices. Subway’s organizational structure involves regional divisions and corresponding offices for strategic formulation specific to regional and local foodservice markets. For example, these geographic divisions ensure that the company structure and organizational design account for differences among regional markets and their respective franchisees. Also, these regional divisions adjust Subway’s marketing mix (4P) for implementation in regional or local markets. For instance, promotional campaigns for new menu items are linked to the management decisions for the regional divisions of the business structure. The following are the regional divisions of Subway’s structure:

• North America
• Europe, Middle East & Africa
• Asia Pacific
• Latin America & Caribbean

Subway’s Structure & Franchise Model

Subway’s organizational structure reflects the requirements and managerial decision-making processes involving the franchise model. The company depends on the operations of franchisees. Franchisees manage their own restaurant operations to generate their profits and the profits of Subway. This relationship between the company and its franchisees requires a business structure with centralized decision-making processes and support for franchisees’ autonomy in their local markets. Subway’s company structure addresses centralization throughout its global hierarchy and supports franchisees’ independence through regional divisions. For example, Subway’s generic competitive strategy and intensive growth strategies are implemented at the local level with franchisees’ input and adjustment to suit local market conditions.

Subway’s franchise model presents the challenge of developing a business culture that permeates the entire network of franchise locations and their groups and teams. Ideally, the organizational structure should be able to facilitate Subway’s organizational culture (work culture) at all business locations. However, the company limits its business structure to allow for some autonomy in the operations of franchisees. This business situation can create structural barriers to developing a foodservice work culture that properly represents the company’s core values throughout the franchise network. Nonetheless, Subway can develop innovative strategies and franchising agreements that account for such barriers based on the company structure.

• Albert, D. (2023). What do you mean by organizational structure? Acknowledging and harmonizing differences and commonalities in three prominent perspectives. Journal of Organization Design , 1-11.
• Bang, D., Choi, K., & Jang, S. S. (2023). Are franchise royalty fees related to franchisors’ support of franchisees? Evidence from the restaurant industry. International Journal of Hospitality Management, 114 , 103555.
• Gim, J., Jang, S. S., Tang, H., Choi, K., & Behnke, C. (2023). Is information asymmetry always detrimental to firm value? Findings from the restaurant industry. International Journal of Hospitality Management, 111 , 103481.
• Sayyadi, M. (2022). Cut the confusion out of your corporate structure. HR Future, 2022 (6), 52-54.
• Subway Leadership .
• The Subway Story .
• Copyright by Panmore Institute - All rights reserved.
• This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s.
• Educators, Researchers, and Students: You are permitted to quote or paraphrase parts of this article (not the entire article) for educational or research purposes, as long as the article is properly cited and referenced together with its URL/link.

Subway Business Business Plan

Struggling to develop a subway business business plan?

A business plan is an essential document and forms the foundation of a successful business. It offers a comprehensive picture of a business and how it plans to accomplish its goals. However, developing a powerful plan requires skill and experience. There are a number of aspects that require consideration to craft a winning business plan.

If you need help to design a business plan for your next venture, we are here to simplify it for you. At BusinessPlans, we are experts in crafting plans that translate into profits. Created to give you an edge over your competitors, our plans help you to figure out the best opportunities for your business and take it to new heights of success. The business plans created by us serve as a guide and are sure to help you at every step to propose the best strategies. With realistic financial projections and clear ideas of the opportunities and pitfalls of your business, our plans ensure that you are always equipped to deal with challenges effectively.

Whether you need a good business plan to serve as a get-started guide or a plan to convince investors about the potential of your business, we are here to help you. With well-researched and perfectly structured plans, we can make your business dreams a reality.

Avoid the dreaded ‘Blank Page Syndrome’ and do the smart thing by starting your plan with one that’s almost complete. The subway business business plan is a 16-page document written for an actual Australian business applying for bank finance. We have sensitised the plan and made it more generic to make it suit a wider range of businesses. All that is left to do is to follow what we have written and customize the content to reflect your business.

Why waste time trying to write a business plan from scratch, time is money. Get in touch with us today to discuss your requirement and create an effective subway business plan. We just don’t present what you tell us if we think the matter can be improved, we let you know and discuss it with you.

Join Our Community

Please enter your email address to register for our newsletter subscription

Subway takes next step in transformation journey

MILFORD, CONN. — Subway, the quick-service restaurant chain operating more than 21,000 locations in the United States, has implemented the next step in its multi-year transformation journey: a new franchise development strategy in the United States.

As part of its updated strategy, Subway said it intends to transition from a “development-focused” organization to an “experienced-focused” organization. The company’s priorities will include optimizing the brand’s footprint to prepare it for future growth, investing in modernizing restaurants and broadening Subway’s franchisee profile.

“Subway was built with an expansion mindset that helped us become one of the world’s largest quick-service restaurant brands,” said Steve Rafferty, senior vice president of development at Subway. “Today, we are strategically focused on the quality of our restaurants versus quantity and looking to franchise restaurants to sophisticated, multi-unit owners that can help ensure we deliver a consistent, high-quality guest experience.”

Subway began its multi-year transformation journey in July 2021 with the launch of “Eat Fresh Refresh,” the chain’s largest menu makeover . The 20-plus menu updates included 11 new and improved ingredients, 6 new or returning sandwiches, and 4 revamped signature sandwiches. The refresh also included enhanced digital ordering to elevate guests’ experiences.

Subway said the menu makeover helped propel it to its highest annual system average unit volume since 2014 and significant growth across digital channels.

Now, Subway is taking the next steps to prepare for future growth.

One of the first steps Subway is taking is ensuring restaurants are in the right format and locations, including drive-thrus and non-traditional locations, to deliver on convenience, accessibility and value.

Second is an investment in remodels. Subway said nearly 9,000 of its US locations have committed to remodels with the brand’s contemporary “Fresh Forward” design. More improvements will be made to the format and layout of locations as the restaurant chain moves forward in its transformation, Subway said.

A third — and vital — step to the transformation strategy involves broadening Subway’s franchisee profile. Subway said it is “actively inviting” well-resourced, multi-unit franchisees to join the company while at the same time discussing the potential acquisition of existing operators who wish to retire or sell.

“Historically, Subway has been a system of primarily single-restaurant operators,” Mr. Rafferty said. “These operators — often first-time business owners and budding entrepreneurs — have always been integral to our growth strategy, and they will continue to be a critical part of our brand strength. At the same time, to ensure we remain competitive for years to come, we’re scaling up with high-caliber multi-unit franchisees, who bring operating expertise, development capabilities and capital.”

Related Articles

Tyson takes next step in traceability, panera bread takes next step in transparency, us seeks next step in mexico gm corn dispute, subway c.e.o. to step down, next stop on the flavor journey: the philippines.

Featured Webinars

The state of food and beverage innovation webinar, current issues & directories.

Popular Articles

Target has bigger plans for food and beverages, walmart pressing big food companies to lower their prices, mars to acquire kellanova, taste tested: the intensive r&d behind jif's new flavor, popular galleries.

New on the shelves

New offerings target the breakfast occasion.

Innovation for children

Children’s food and beverage products are being designed with healthier, clean label ingredients and functional benefits.