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Home » Business Cycle » Network marketing?

4 steps to network marketing success

Do you want to become your own boss, work flexible hours and make money? Of course you do. One way to get to this stage in your professional life is via network marketing.

If you’ve heard of Mary Kay, Avon or Tupperware, you’ve heard of network marketing. These household names are all examples of this type of business, which can be a great fit for those with an entrepreneurial mindset. But what is network marketing exactly, and how does it work? It’s time to learn how you can get all the benefits of being a business owner without all the headaches and level of risk.

Ready to make the next big move for your business?

What is network marketing?

Network marketing in business is a model that’s dependent on person-to-person sales of a product or service. It involves developing a team of people who work together to deliver the product’s message to a wide range of potential customers. The leaders of these teams are compensated for the products they sell as well as the products their team members sell.

It’s also known as multilevel marketing, referral marketing and consumer direct marketing. No matter what you call it, these are businesses where the best entrepreneurs can succeed – and even find their true gift.

How does network marketing work?

You’ll start your network marketing business by signing up with a reputable company – some of today’s most popular are Scentsy, Younique Cosmetics and Young Living Essential Oils. You’ll typically receive a “starter kit” with promotional materials, supplies and other items you’ll need to get started. At first you’ll work underneath a sponsor who can show you the ropes, provide education and give you tips about the industry. Once you know everything there is to know about your product, you’re ready to start selling.

Most network marketing in business takes place face-to-face. All you need to do is talk to people! Let your passion shine through and use your communication skills to build rapport and get people interested in your product. Here’s where the “network” part comes in: When you sign someone up, they become part of your team. You earn commission on their sales and on sales of any people that they sign up – and so on. The more passionate people you can find, the better.

Advantages and disadvantages of network marketing

One of the best advantages of network marketing is that you will feel like your own boss – without taking on the responsibility of starting your own company. You’ll typically be able to work out of your home and make your own hours, giving you the flexibility that many entrepreneurs love, with none of the risks. Another advantage is that you’ll gain skills you can use in any future endeavor, like developing instant connections with others, making persuasive presentations, cultivating and leading a team and effective follow-through.

The disadvantages of network marketing are similar to those for any sales business: It will take time to build your business , and a lot of people will tell you “no” before you start hearing “yes.” Competition can be fierce, so you must always be a step ahead. Never forget that you are still an entrepreneur, even though you’re part of a network marketing business. You must strengthen your resilience, build your brand, market yourself and innovate – just as you would if you started a traditional business.

How to succeed in network marketing

Now that you know what network marketing is, it’s time to get started. Running a successful network marketing business doesn’t have to be time-consuming or complicated. You can create a breakthrough with a few simple steps – change your story, change your strategy and the rest will follow.

Step 1. Find your passion

According to Tony, network marketing is about “picking the right company and realizing you’re a value creator. Whatever you enjoy the most, you’ll do the most.” 

Your love and passion for a product or service drives you to properly tell its story , and that’s how you create value. Consider what products have improved your life in the past and what you want to learn more about. Is it supplements? Home décor? Cosmetics? When you choose something you have a deep interest in, that passion will shine through.

There’s another benefit to choosing something you love: more sales. Today’s consumer is bombarded with marketing, branding and advertising. They’re on high alert and know when they are being “sold” to. If you’re just doing this for the money, they will sense it right away – and react accordingly. The best network marketing entrepreneurs figure out how to combine their true passion with their ability to make money. What is network marketing at its most successful? It’s your chance to make a difference in the world – and make money while you’re at it.

Step 2: Choose the right company

Passion is the most essential ingredient to successful network marketing – and choosing the right company that matches your passion is equally vital. You’ll need to research carefully to locate a business whose message, story and products or services capture your image and make you want to join their ranks. The network marketing business you choose must also have the following traits:

At least five years in operation :

Fifty percent of businesses fail within the first year, and 80% fail within five years. Signing up with a business that hasn’t had its doors open for at least that long is an additional risk.

Steady cash flow :

Network marketing companies with nothing to hide disclose their financial statements. Take the time to read the statements and ensure the business is well-capitalized.

Professional development :

Make sure the business provides the coaching, technology and support you need, and will send you to any conferences and meetings required to advance your training.

Established customer base :

Sign on with an established company that already has raving fan customers . An existing customer base allows a network marketing business to shift gears as necessary.

Step 3. Put your resources to work

Succeeding at network marketing is largely dependent on how many resources you can cultivate. Start by discovering how you can leverage things you already have – connections, education and achievements – into business success. You may already have dozens of relationships that you can capitalize on to grow your network. 

As you consider turning to these people, remember that you want to add value to their lives with your product or service. Don’t pitch everyone in your phone book just because you can. Remember that the secret to living is giving . Those who thrive in network marketing understand that it’s not about selling – it’s about using the opportunity to cultivate an abundance mindset and improve the lives of others.

Step 4: Manage your mindset

  In network marketing, the way you think about yourself matters far more than your tactics. You might have plenty of strategies to deploy, but if you’re not in the right mindset, you won’t be able to execute them. However, even if you have no business experience, you can succeed in network marketing if you create the right mindset .

Before you even start network marketing, you need to learn how to cultivate positive emotions and control your reactions to situations. Choose how you feel rather than reacting to a situation. When you do this, life happens for you instead of to you, putting you firmly in the driver’s seat . You will face plenty of challenges as you learn about network marketing, and viewing each setback as something you can overcome and learn from will help you move on from temporary disappointments.

Figuring out how to succeed in network marketing doesn’t have to be time-consuming or complicated. You can create a breakthrough with a few simple steps – change your story, change your strategy and the rest will follow. Tony says, “Most of us get what we tolerate.” It’s time to stop tolerating anything less than being your own boss.

Ready to take your business to unreached levels?

Discover how to create the ultimate business advantage with Tony Robbins’  7 Forces of Business Mastery  free content series.

© 2024 Robbins Research International, Inc. All rights reserved.

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How to Develop the Best Network Marketing Presentation

May 16, 2018 by ListGuy

Humans beings process visuals 60,000 times faster than words. This is probably why marketing presentations have become such a visual performance filled with so much showmanship.

Irrespective of the industry you serve, a marketing presentation has become the key step to introducing services to prospective clients, selling a product, conveying targets or sharing potential ideas.

A marketing presentation can occur at a coffee shop, a large hotel with hundreds of people, a meeting room, or a conference hall.

No matter the location or the people surrounding you, when it comes to creating and delivering a good marketing presentation, you’re usually on your own.

And there’s nothing worse than having to fumble through a presentation, having your audience sneak out, or fall asleep midway through your delivery or that nauseous feeling after a botched presentation.

But not anymore.

Here’s a strategy to make your next marketing presentation a hit!

What Makes A Good Marketing Presentation?

Now, there are two parts to this strategy. These are the presentation and the presenter. Let’s look at the presentation first.

Get Customer Input

So, you’ve spent a chunk of time with prospecting clients either through cold calls or software . You’ve got the date! Then what?

A good marketing presentation takes the customers input into consideration. What is the customer looking for? What do they need? What are their pain points?

If you don’t know, ask.

Get in touch with your prospect and find out what they want. Going in blind and throwing all your products at them is not going to help them unless it addresses their concerns or business requirements.

Tailor Each Client’s Content

It’s very easy to roll out the same marketing presentation to every client you meet when you’re presenting five times a week or five times a day. But that should not be the case.

Tailor your marketing presentation to the client. Even if that means changing a few slides. Every client wants to feel special. If you’ve listened to your client then you can position yourself for the hook.

By including a few well-researched details in your presentation, the client is made aware that you took the time to read about their requirements. Also tailoring the presentation to a client can help you market special products that specifically meet their needs.

Have Key Take Away Points

After your introduction, identify the goals of this marketing presentation. Add the key takeaway points in the form of a bullet list or a quick hit list that is easy to read. That way your clients know exactly what they’re going to get from your presentation.

Get to the Point

The average attention span of the human mind is 20 minutes. There’s no point in sharing meaningless data and wasting time. Get to the point and present information that is relevant to the client.

Tell A story

Chip and Dan Heath wrote a book called Made to Stick , where they gave an example of Stanford students. After a presentation, 63% of the students remembered the stories and only 5% remembered the actual statistics that were cited.

That tells us that you should use your marketing presentation to tell a story that connects your products with their company.

This connection is very important and once established, the prospect sees themselves in the story you create about the product and their success using it.

Stay Away From The Clutter

In your bid to tell a story, don’t go crazy and add every image, gif, and animation available on Powerpoint or google slides.

Busy slides are distracting. It confuses them as they dart between your voice and everything on the slide.

Add Images and Charts

If you’re going to add statistics, use a chart. Adding images instead of texts also helps.

A picture really is worth a thousand words. Speak your words but don’t write them on your slides. Use high-resolution images that are beautiful and convey what you’re trying to say.

But don’t be too generic.

Sales are emotional and if your image can convey emotions, then you can be sure of leaving a good impression.

Highlight Current information

The business world is changing rapidly and what was trending once has vanished only a season later. Make sure your marketing presentation reflects current market trends.

Most clients are sensitive to market fluctuations, so don’t brush this step off. Invest some time in studying the changes in your niche and update your presentation accordingly.

Physical Demo

A physical demo of your product and service is an opportunity to put on a show. The client gets a chance to see that your product actually works just as you say in your marketing presentation.

You can use a video too of someone else using it. This builds trust. The best part is, video marketing is proven to have an 80% conversion rate .

Include Testimonials

Another important addition to your marketing presentation must be testimonials. Nothing adds more credibility than other customers confirming that your product or service is worth investing money in.

Known as evergreen referrals, testimonials are social proof that plays into the herd mentality of human beings.

A good testimonial has an image of a person, their full name, their job title, their organization, and a link that anyone can verify is a real person.

Ask Questions

If you have a particularly long marketing presentation, ask a question every 8-10 minutes, just so your prospect is still on this journey you’re taking him.

Have a Q&A session

It’s very good to have a short Q & A at the very end of your marketing presentation. You aced the presentation but don’t allow this session to drag you down. Everyone’s watched the video of Elon Musk struggle through his well-prepared presentation when he was confronted by a bizarre question.

Allow your client to speak or clarify any doubts they may have. This is your chance to put to bed any suspicions or any concerns prospects have regarding your service or product.

Also, be prepared for non-questions and hostility. Have a sense of humor about it.

Prepare for Difficult Questions

Prepare for tough questions. There will be one or two of those and the only way you can handle them well is by being absolutely thorough about your product and the market you serve.

If you don’t know the answer to a difficult question, don’t make one up. Inform the prospect you will get back to them at the end of the day and do it.

Next comes the presenter. Just as the content of the presentation is important so is the presenter.

So, What makes a good Presenter?

The following are the traits you should possess.

Establish credibility

What makes you credible is your trustworthiness. Whether you’re an expert on the matter you’re presenting, your audience judgment is critical.

When you make your presentation, you can establish your credibility by trusting your audience, wanting what’s best for them, aligning with their values, using evidence they find credible and embodying the message you give.

Be relatable

Don’t be the salesman or the expert. Be the friend whose recommending them something that they really need.

Your prospect wants to know how this will make them money, how it will benefit their business and whether the returns will justify the investment.

Forbes identified nine elements that make a presentation relatable. They are a singular primary focus, emotion, authenticity, humor, self-deprecation (especially if you’re a CEO), advice, honesty, active conversation, and storytelling.

Presenting can be nerve racking but practice smiling between pauses. When you smile you convey that you are confident about your service, you’re grateful for the opportunity, and you know this will benefit the prospect.

By smiling, you also build a rapport with your audience.

Be a showman

What is showmanship in sales? Showmanship is the ability of a person to hook an audience to achieve a sale through entertainment. It might seem contrary to the goal of giving a serious presentation.

Bob Kennedy talks about how he uses showmanship with a pair of dice at every sales presentation. His little act of rolling the dice and getting sevens is just a little flair to drive across the message that with preparation you can get the desired outcome.

Twenty-five years later he still uses it to get his client’s attention. It doesn’t have to be over the top and it may not work the first time, but practice using some showmanship to set yourself apart from the competition. It will make your marketing presentation stand out from the crowd.

Believe in your service

This is a critical part of your presentation. Discuss your product or solutions, while remaining animated and energetic. Your voice should sound excited.

Also, look and feel enthusiastic. If you don’t get excited about your own service, how can you expect a prospect to be motivated enough to buy?

A true and genuine belief in the product or service you’re selling says with certainty and confidence that your product will make a client’s business more profitable.

Don’t be afraid

Lots of people are afraid of public speaking especially when it comes to marketing. Practice with your own staff or colleagues and build up from there. The size of the audience shouldn’t matter.

If you’re well versed in the subject matter, your pre-speaking jitters will disappear. Prepare well by knowing your material inside out.

Rehearse often. Don’t memorize anything. Use key points and prompts to help connect the examples to stories. Practice visualization, often used by athletes to reduce stress.

Also, find a friend in your audience. This is usually the person whose open to you and you can look in the eye repeatedly while you talk.

Positive Body Language

Body language comprises of your stance, gestures, and facial expressions.

And why is body language important?

Positive body language builds credibility when you are presenting. It also shows your emotions, which allows you to connect you with your listeners.

When it comes to gestures, use your hands. Don’t keep them on your hips or stuff them in your pockets. Neither should you fold them across your chest or behind your back. Use them to highlight a point.

How you stand in front of the room before you can even begin your presentation is called stance. It tells the audience of your emotional state if you’re happy, petrified, confident, or uncomfortable. Prospects “read” your stance unthinkingly.

Stance speaks more than words. A balanced stance looks like your weight is even but pitched slightly forward tends to convey that the speaker is engaged with the audience.

A slumped stance which can be leaning to either side says the speaker isn’t too bothered or is too nervous if slouched.

Keep your feet pointed straight ahead. Constant fidgeting and swaying are repulsive. It distracts the audience and can also annoy your listeners. Stand tall, confidently with controlled movements.

The movements of your eyes, mouth, and facial muscles can convey your emotions to an audience. Don’t avoid eye contact.

Effective presenters can engage with each person, one at a time.

By doing this they focus long enough on an individual to complete a natural phrase and allow him or her to let that sink in. This kind of focus can draw the attention of a room as each member’s attention is riveted to the presenter.

This allows the audience to process the message and keeps them involved with the speaker.

Wrapping Up

Marketing presentations don’t have to be boring. 70 % of industry experts say that presentation skills are critical for career success. It’s no longer just for the top dogs and CEOs.

Engaging presenter behavior can be learned with practice.

And with their growing role in convincing clients and customers, they are becoming the go-to delivery method for sales pitches, communications, reports, and conversions.

Currently, human resources place great emphasis on presentation skills in marketing, requiring some marketers to do them almost every day for clients and internal management. It’s a skill that is now considered essential to marketing.

If you need assistance with marketing presentations for your network marketing company, check out our lineup of high-quality marketing products.

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How to Give a Killer Network Marketing Presentation

• By: Kelly Allison

There’s little more important to growing your network marketing business than how you present it. Network marketing businesses are built on a foundation of others trusting what you have to say about what you’re selling. If you present it in a subpar manner, you’re going to have a subpar business. But if you completely nail the presentation , you’ll ignite enthusiasm and light a fire under prospects to get involved.

Delivering a killer network marketing presentation doesn’t need to be stressful or overwhelming; it just needs to be done with attention to a few key factors.

Remember the Mission of Your Presentation A lot of presenters make the mistake of focusing all of their attention on the facts and data they want to share and not enough on the reason they’re sharing that data in the first place, which is to get people invested in the business. Facts and figures are great for contextual purposes, but it’s more important to focus on making your audience feel like they can do what you’re doing. Therefore, you want to spend plenty of time sharing real-life experiences, anecdotes, and digestible directives that your audience can relate to and picture themselves doing.

Show a Willingness to Be Vulnerable Vulnerability is one of the few things all humans have in common, so showing yours is a no-fail way to help your audience feel more connected to you. Now, this doesn’t mean you have to spill your deepest, darkest secrets to a room full of strangers. Instead, be willing to say what mistakes you’ve made along the way, how much you’re still learning, and what you would’ve done differently. People will be much more inclined to trust and relate to you if you’re authentic than if you come across as a know-it-all.

Talk About the Good and the Bad Of course you want to emphasize all of the benefits of your business, but if you don’t point out any of the downsides, your audience is going to find it tough to trust you—after all, most people know that there’s no such thing as an opportunity without risks. So, prepare to highlight all of the life-changing, super awesome benefits of your business, but also take care to pepper in a few potential drawbacks (along with your proposed solutions to those drawbacks). This way, your audience will feel like it’s getting a truthful, well-rounded picture of the venture.

Have Fun With It Audiences have a tendency to mirror the feelings and emotions of those presenting, so if you’re dry, bored, or disengaged, you can bet they will be too. If you want your audience to get excited about your venture, then you have to show your own excitement. Tap into your personal passions and enthusiasm for your business and share it openly; be conversational, playful, and don’t be afraid to crack a joke or two. Even if your jokes are bad, it’ll lighten the mood and help your audience relax and receive what you’re delivering. If you want to know more about how to deliver a presentation that sells, then check out our Catapult training designed to elevate your presentation game to the next level.