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Market Research in Turkey

For more than 20 years, we help our clients to understand the Turkish market by conducting market research projects.

To understand the Turkish market, we offer three approaches: Market research, market visit, and opportunity screening.

Market Research is an important tool to understand the market conditions in Turkey, the market size, the competition, and the trends. This gives you important insights before entering the market, setting the strategy, or deciding on local investments.

The Turkish market with its 83 million inhabitants, its proximity to Western Europe, and a customs union with the European Union is an attractive market to sell products, services and to produce locally.

If you would like to have an easy-to-read and clear-cut formatted report which is prepared according to your questions about the Turkish market, we are the right partner for you.

We offer market research for Turkey, UAE, Morocco and Tunisia.

Advantages of conducting a Market Analysis with FMC Group
Market Research Methodology and Tools
Typical Scope for Market Research
Client Examples for Market Research
Other Services to understand Markets
Brief Industry Overviews about Turkish Sectors

Information about the Turkish Market

Get in touch with us

Ms. Berna Y. Gurleyen

Head of Competence Centre-Research Services

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Advantages of conducting a Market Analysis in Turkey with FMC Group

more than 20 years of market analysis experience in Turkey and have conducted hundreds of projects in 20+ different industries.
relevant insight. No matter how niche your sector is, we look at the market through the eyes of our clients, talk to the right people and understand how to filter the relevant data.
a tailor-made research scope, from answering a few questions up to a fully comprehensive market analysis with board presentations.
a flexible approach and can integrate our clients into the project steering, enabling them to dynamically adjust the research focus according to upcoming findings.
a highly developed methodology to research the markets.

FMC Group’s Market Research Methodology and Tools for the Turkish Market

We have proven methodology and tools which we can easily customize to your research needs.

Each research project can be a unique combination of:

Desk research
Phone interviews
Face-to-face in-depth interviews
Site visits
Online surveys
Focus Groups

Typical Scope for Market Research in Turkey

Market size
Market structure
Sales & distribution channels in Turkey
Key players (competition, customers and other stakeholders)
Market shares
Trends & developments in Turkey
Cost structure
Location analysis
SWOT analysis

We can also provide more insight by a detailed competition analysis & benchmarking

Client Examples for Market Research in Turkey

Below are a few selected case studies to give more insight into the work we typically conduct for our clients:

Market Size Estimations for the Turkish Section of a Published Global Syndicated Study

Client situation: A global market research company that publishes syndicated studies, as well as tailored custom reports, needed comprehensive data regarding Turkey for its Global Lubricants Market Analysis.

Project Scope: A comprehensive study of desk research, phone interviews, and in-depth face-to-face interviews conducted in parallel with other countries as part of a global team. The final report outlay a comprehensive and in-depth analysis of commercial & consumer automotive finished lubricants as well as industrial products with end-use industries, trade classes, major suppliers, and market trends.

Result: New estimations and forecasts for the lubricant market in Turkey have been produced in a classification which is much more detailed than ever before.

Strategy for Reentering Turkish Market

Client situation: A leading European stationery company was willing to reenter the Turkish market with the most suitable strategy.

Project Scope: FMC Group formed a flexible team together with market experts to gather information on the market structure, market size, competitors, distribution channels, market trends, marketing and advertising activities, sales conditions, and costs, by desk research and face-to-face interviews with manufacturers, distributors and wholesalers. Overall market size, as well as segment market sizes, were estimated both as value and volume together with growth forecasts.

Result: FMC Group showed a clear picture of such a difficult and unique market and provided all the required information on how to do business in the stationery sector to achieve success. Accordingly, the client decided on the right profile of the local partner and targeted the right customer portfolio in Turkey.

Result: The client saw where the market potential is in each industry and understood how to develop its business in Turkey. The study resulted in concrete sales deals.

Location analysis for an investment

Client situation: A German manufacturer of car wash systems was searching for a production location around greater Istanbul area.

Project scope: FMC Group analyzed Turkey according to the priorities of the client such as easy access to transportation, suppliers, and availability of the necessary infrastructure. In addition to contacting real estate agencies and organized zones, FMC Group gathered detailed information by desk research on the regions where the available lands are located. An overall analysis and recommendations were provided together with important cost items. Site visits to those regions were arranged and accompanied to help the client to better understand the experiences in Turkey.

Result: The client was able to compare the lands and regions in terms of prices, infrastructure, costs, and other qualities. In the end, an alternative location recommended by FMC Group found to be more promising.

Market Research for investments

Client situation: A global outsourcing service provider, headquartered in Germany, was willing to increase its understanding of the Turkish market in nine business segments as well as to identify, assess and implement growth opportunities in the Turkish market through M&A, BPO or Greenfield investment.

Project scope: The project was managed by an international team at FMC Group in Istanbul in close cooperation with the client‘s employees both in Turkey and in Germany. FMC Group conducted comprehensive market analysis and competitor analysis in 11 niche segments in 4 main sectors which are E-commerce, Financial Services, Supply Chain Management, and Marketing & Data Services. After evaluation of each report together with their Client, selected growth opportunities were analyzed further in detail with solid steps to follow for a board presentation.

Result: The project delivered valuable insights for each sector which helped the client to make the right decisions for their next steps also including narrowing down the number of industries to focus on the more high potential ones.

Our additional services to understand the Turkish market:

Market visit to turkey.

This service is often used as an alternative solution for a lower budget. Our clients are using it also in addition to a market research to discuss with stake holders face-to-face in Turkey.

We accompany such visits in Turkey and give intercultural support in addition. Such visits are fully organized, starting from a pick-up at the airport to the travel organization with all visits, which is very helpful especially in a 20 Million city like Istanbul.

If personally traveling to Turkey is not an option, we can organize online meetings as well.

Opportunity screening in Turkey

Opportunity screening is a very pragmatic approach to understand the full potential of the Turkish market. Usually, we conduct a representative number of interviews with potential customers in Turkey to understand the full potential. The results are often used by our clients to contact the created leads

QUICK FACTS

Official name: Republic of Turkey
Capital: Ankara
Financial center: Istanbul
Government type: Presidential system (from July 2018 on)
Head of state: President Recep Tayyip Erdogan (since 2014)
Ruling party: The Justice and Development Party (AKP) leads the government
Land mass: 770,760 km² (297,592 mi²)
Sea and water: 9,820 km² (3,792 mi²)
Currency: Turkish lira (TRY=100 kurus)
Major urban areas: Istanbul (15.5 million), Ankara (5.6 million) and Izmir (4.4 million) (2019, out of 81 cities)
Language: Turkish (official), Kurdish, other minority languages
Time zone: UTC + 03:00
Telephone code: +90
Climate: Temperate; hot, dry summers with mild, wet winters; harsher in interior
National holidays: January 1, April 23, May 1, May 19, July 15, August 30, October 29

GEOGRAPHICAL LOCATION

Neighboring countries: Greece and Bulgaria at West; Georgia and Armenia at Northeast; Syria and Iraq at Southeast; and Azerbaijan and Iran at East
Coastline : 7,200 km
Control of the Bosphorus and access to the Black Sea

Eurasian country 97% on the Asia Minor Peninsula (Anatolia) and 3% on the European Balkan Peninsula (Eastern Trace)

Easy access to 1.4 billion potential customers in 78 countries in Europe, Central Asia, Middle East & North Africa

map showing the strategic location of Turkey

Population: 83.2 million with median age of 32.4 (2019)
Life expectancy: 76 years (men), 81 years (women) (2019)
Population density: 108.1/km² (2019)
Population growth rate: 1.39% (2019)
Population distribution: The most densely populated area is found around the Bosporus in the northwest where 19% of the population lives in Istanbul
Labor force: 32.5 million (2019)
The largest youth population compared with the EU 27 countries

LARGE DOMESTIC MARKET

Cell phone penetration rate in households: 98.7% (2019)
Internet access rate in households: 88.3% (2019)
Internet access rate in enterprises: 94.9% (2019)
Computer usage rate in households: 59.6%(2018)
Credit card users: 69.8 million credit cards (2019)
Cars registered to the traffic: 12.7 million (2019)
13 th largest economy in the world in terms of GDP PPP (2019)
5 th largest economy compared with the EU in terms of GDP PPP (2019)
GDP in current prices: USD 754 bn (2019)
GDP growth: 0.9% (2019)
GDP per capita: USD 9,127 (2019)
Unemployment: 13.7% (2019)
Inflation: 11.84% (2019)

FOREIGN TRADE

Total exports: USD 180.8 bn (2019)
Total imports: USD 210.3 bn (2019)
Trade balance: USD -29.5 bn (2019)
Main exports: Motor vehicles, machinery and electrical appliances, steel, and ready wear (2019)
Main imports: Mineral fuels and oils, machinery and electrical appliances, steel, precious stones and metals, and plastics (2019)
Customs Union with the EU since 1996
Free Trade Agreements (FTA) with countries including Albania, Bosnia Herzegovina, Chile, EFTA member countries (Switzerland, Norway, Iceland and Liechtenstein), Egypt, Faroe Islands, Georgia, Israel, South Korea, Macedonia, Malaysia, Mauritus, Moldavia, Montenegro, Morocco, Palestine, Serbia, Singapore, Tunisia
Member of G-20, OECD, NATO, WTO , non-permanent member of UN Security Council

FOREIGN DIRECT INVESTMENT

FDI: USD 8.8 bn (2019)
FDI stock: USD 164.9 bn (2019)
Countries with the highest FDI: Netherlands (14%), Spain (11%), Azerbaijan (9%), UK (8%), and the USA (7%) (between 2015-2019)
FDI Inflows from 2015 to 2019 has been the highest for the manufacturing sector; this followed by financial services, transportation and warehousing, wholesale and retail trade and energy
Foreign capital firms increased to 74,227 in 2020 from 6,700 in 2003
Equal treatment for all investors
International arbitration

Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness.

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Market Research in Turkey

Market research in turkey is the key to unlocking potential and making informed strategic decisions in this complex economic environment..

Why is market research in Turkey becoming increasingly crucial for businesses around the globe? Turkey presents a unique blend of Eastern and Western cultural influences mirrored in its diverse and dynamic market. That’s why understanding this market through effective market research is essential for businesses looking to navigate and succeed in this rapidly growing economy.

Understanding Market Research in Turkey

The Turkish market offers a diverse landscape, from bustling urban centers like Istanbul and Ankara to the more rural areas with different consumer patterns. So, market research in Turkey involves studying these varied environments to gain insights into regional differences, consumer preferences, and lifestyle choices.

In Turkey, consumer behavior is shaped by traditional values and modern influences. This blend creates a dynamic market where historical and cultural factors significantly shape consumer preferences. Turkey’s strategic location as a bridge between Europe and Asia also gives it access to multiple markets. This positioning presents unique opportunities and challenges for businesses, making market research in Turkey vital in understanding and leveraging these geographical advantages.

Importance of Market Research in Turkey

The Turkish consumer market is diverse, with varying tastes and preferences across regions and demographics. Thus, understanding these subtleties through market research helps businesses tailor their products and services to meet specific needs and expectations, enhancing customer satisfaction and loyalty.

Moreover, the country has seen significant growth in various sectors, including technology, retail, and tourism. Navigating this dynamic economic landscape requires up-to-date market insights that only thorough market research in Turkey can provide. It helps businesses identify emerging trends, adapt to economic shifts, and make strategic decisions that align with market realities.

… And conducting market research has several benefits for businesses such as:

• Understanding Consumer Preferences: Turkish consumers exhibit diverse preferences influenced by cultural, social, and economic factors. Market research provides in-depth insights into these preferences, helping businesses tailor their offerings to meet consumer needs and expectations.

• Identifying Market Opportunities: The Turkish market presents unique opportunities. Market research helps identify these opportunities, including untapped market segments, emerging trends, and potential niches.

• Competitive Advantage: Market research in Turkey enables businesses to gain a deep understanding of the competitive landscape and develop strategies that give them a competitive edge and differentiate them from others in the market.

• Risk Mitigation: Market research helps identify potential risks and challenges in the Turkish market.

• Tailored Marketing Strategies: Market research insights guide the development of effective marketing campaigns that resonate with the Turkish audience, ensuring that messaging is culturally relevant and impactful.

• Product Development and Innovation: Market research in Turkey informs the product development process, ensuring that new products or services are well-suited to the Turkish market’s needs and preferences.

• Cultural Insights: Understanding cultural nuances is crucial in Turkey. Market research helps gain these cultural insights, which are vital for ensuring that business practices and communications are culturally appropriate.

• Long-term Planning: Market research in Turkey provides the foundational data and insights necessary for long-term strategic planning, helping companies to prepare for future market shifts and trends.

• Regulatory Compliance and Understanding: Navigating the regulatory environment in Turkey can be complex. Market research aids in understanding these regulations, ensuring compliance and operational effectiveness.

Who Uses Market Research in Turkey?

Multinational corporations leverage market research in Turkey to tailor their products and services to local preferences, ensuring successful market entry and sustainable growth. By understanding Turkish consumer behavior, these companies can develop marketing strategies that resonate with the local audience.

Small and medium-sized enterprises (SMEs) also heavily rely on market research to navigate the complexities of the Turkish market. These businesses use insights to identify niche markets, optimize product offerings, and enhance customer satisfaction.

Government agencies and non-profit organizations use market research to inform policy decisions and program development. By understanding various regions’ economic and social dynamics, these entities can design initiatives that effectively address local needs and challenges.

Investors and financial institutions depend on market research to evaluate market potential and investment risks. Investors can make informed decisions about where to allocate resources by analyzing market trends and economic indicators.

When to Conduct Market Research in Turkey

Businesses should engage in market research during the planning phase of entering the Turkish market to understand the local landscape, consumer preferences, and potential barriers to entry. This initial research helps companies tailor their products and marketing strategies to meet the needs of Turkish consumers.

Market research in Turkey is also crucial when launching new products or services in Turkey. By gathering insights on consumer reactions, market demand, and competitive positioning, businesses can refine their offerings and maximize their chances of success. Continuous research throughout the product lifecycle allows companies to stay attuned to market trends and adapt to changing consumer behaviors.

Conducting market research in Turkey becomes even more critical during significant market changes or economic shifts since ongoing market research helps companies remain agile and responsive, ensuring they can capitalize on opportunities and mitigate risks.

Our Current Market Review and Recommendations

We believe the Turkish market presents a unique blend of opportunities and challenges shaped by its strategic geographic location, diverse population, and evolving economic landscape. In recent years, Turkey has seen significant growth in sectors such as e-commerce, technology, and manufacturing. The rise of digital transformation and increased internet penetration have fueled the expansion of online retail and digital services. Additionally, the government’s initiatives to boost local production and export capabilities have further stimulated the manufacturing sector.

Looking ahead, the Turkish market is expected to continue its growth trajectory, driven by technological advancements and a young, tech-savvy population. However, businesses must be mindful of potential economic fluctuations and geopolitical factors that could impact market stability.

Potential ROI:

Investing in Turkey offers promising returns, particularly in high-growth sectors like technology and consumer goods. However, achieving optimal ROI requires a well-researched approach considering local market conditions, consumer preferences, and regulatory requirements. Strategic investments in market research can significantly enhance the potential for success and profitability.

Expected Results from SIS’s Market Research in Turkey

Enhanced Market Understanding:

SIS International’s market research in Turkey gives businesses an in-depth understanding of the Turkish market. This includes insights into consumer behavior, market demand, and competitive dynamics. With this knowledge, companies can tailor their strategies to align with local preferences and market conditions.

Informed Decision-Making:

Market research equips businesses with the data to make informed decisions. Companies can identify opportunities and potential challenges by analyzing market trends and consumer feedback, leading to more strategic planning and effective execution.

Risk Mitigation:

One of the primary benefits of market research is its ability to mitigate risks. By understanding the market landscape and potential pitfalls, businesses can develop contingency plans and proactive strategies to navigate uncertainties. This reduces the likelihood of costly missteps and enhances overall business resilience.

Improved ROI:

Investing in market research in Turkey often leads to improved return on investment (ROI). Data-driven decisions can optimize businesses’ marketing efforts, product development, and operational strategies, enhancing profitability and ensuring sustainable growth in the Turkish market.

Strategic Advantage:

SIS International’s market research gives businesses a strategic advantage over competitors. Companies can innovate and adapt more effectively by staying ahead of market trends and consumer preferences. This competitive edge is crucial for maintaining and expanding market share.

Turkey’s Strategic Industries

Out of the various industries contributing to Turkey’s economy, here are four big ones.

1. Manufacturing

Turkey’s automotive sector is a major part of the country’s manufacturing industry. Global manufacturers like Fiat, Renault, Hyundai, Toyota, and Ford run production plants in the country, Which is a major exporter of vehicles and components.

Turkey’s manufacturing also includes food processing, metals, non-metallic mineral products, rubber, plastic products, electronics and electrical equipment, and textiles.

Turkey produces gold, boron, trona, quartz, chalcedony, and other metals and minerals. It is also a source of natural stones. The country’s mining industry has been growing due to favorable factors such as targeted training of mining engineers and increasing capacity in the industry.

3. Agriculture

Turkey’s climatic conditions make it possible to produce some of the world’s biggest amounts of cherries, hazelnuts, pomegranates, figs and apricots. It’s also among the top producers of watermelons, pistachios, cucumbers and lentils.

Other agricultural commodities produced in the country include olives, chickpeas, onions, tomatoes, almonds, cotton and barley.

4. Services

With 17 World Heritage sites and many others on UNESCO’s tentative list, tourist visits are bound to increase. Two of the seven wonders of the ancient world are also in Turkey. With a thriving hotel industry and an attractive culture, tourism is a sure contributor to the country’s economy.

Leading Players in the Turkish Market

Turkey’s market is marked by well-established local companies and influential international players, each contributing to the country’s diverse and dynamic economic landscape. Understanding the leading players in key industries provides valuable insights into the competitive environment and potential opportunities for collaboration and competition.

Ford Otosan: A joint venture between Ford Motor Company and Koç Holding, Ford Otosan is a leading player in Turkey’s automotive industry. The company is known for its extensive production capabilities and significant export contributions, particularly in commercial vehicles.

LC Waikiki: This major retailer in the textiles and apparel industry has a solid domestic and international presence. LC Waikiki’s success is built on offering fashionable, high-quality clothing at affordable prices that appeal to many consumers.

Trendyol: As one of Turkey’s largest e-commerce platforms, Trendyol has revolutionized online shopping in the region. The company’s innovative approach and robust logistics network have made it a dominant force in the Turkish market, attracting significant investment and driving rapid growth.

Ülker: A household name in the food processing industry, Ülker produces many popular snacks and confectionery products. The company’s commitment to quality and innovation has solidified its position as a market leader in Turkey and beyond.

Getir: This tech-driven logistics company has gained international acclaim for its rapid grocery delivery service. Getir’s success lies in its ability to meet consumer demand for convenience and speed, making it a standout player in Turkey’s burgeoning technology sector.

Hilton and Marriott: These global hospitality giants have a significant footprint in Turkey’s tourism industry, operating numerous hotels nationwide. Their presence enhances Turkey’s appeal as a travel destination, offering visitors high service and accommodation standards.

Regional Insights

Turkey’s diverse regions each offer unique opportunities and challenges for businesses. Understanding these regional nuances is crucial for any company looking to succeed in the Turkish market.

Istanbul: Istanbul is Turkey’s largest city, economic hub, and focal point for business activity. It hosts a concentration of financial institutions, multinational corporations, and tech startups. The city’s vibrant culture and strategic location, bridging Europe and Asia, make it an attractive destination for investment and innovation.

Ankara: The capital city, Ankara, is the center of government and political activity. It also has a growing technology and defense industry, supported by significant government contracts and research institutions. The city’s strategic importance and well-developed infrastructure provide a stable environment for business operations.

Izmir: Located on the Aegean coast, Izmir is a major port city with a robust industrial base. The region is known for its agricultural production, particularly in fruits and vegetables, and has a burgeoning tourism industry. Izmir’s favorable climate and logistics capabilities make it an essential player in Turkey’s export economy.

Bursa: Bursa is a key industrial city, particularly known for its automotive and textile sectors. The presence of major automotive manufacturers and a skilled labor force has made Bursa a critical component of Turkey’s manufacturing landscape. The city’s historical significance and natural beauty also contribute to its growing tourism sector.

Antalya: As one of Turkey’s premier tourist destinations, Antalya attracts millions yearly with its stunning Mediterranean coastline and rich historical sites. The tourism industry’s growth in Antalya drives significant economic activity, supporting local businesses and international hotel chains.

What are the Largest-Growing Segments in Turkey?

Turkey’s economic landscape is marked by several rapidly growing segments offering substantial business and investor opportunities. Identifying these segments is crucial for capitalizing on the country’s dynamic market.

E-commerce: The e-commerce sector in Turkey has experienced exponential growth, driven by increasing internet penetration and a young, tech-savvy population. Platforms like Trendyol and Hepsiburada have become household names, transforming the retail experience and expanding their global reach.

Technology and Startups: Turkey’s technology sector is thriving, with Istanbul emerging as a significant tech hub. The rise of innovative startups such as Getir, Peak Games, and Insider showcases the country’s potential in areas like mobile applications, gaming, and artificial intelligence. Support from venture capital and government initiatives further fuels the growth of this segment, positioning Turkey as a regional leader in tech innovation.

Healthcare: Turkey’s healthcare sector is undergoing significant growth and modernization. Investments in healthcare infrastructure, an increasing number of private hospitals, and advancements in medical technology are enhancing the quality and accessibility of healthcare services. Medical tourism is also a growing segment, with Turkey becoming a popular destination for affordable and high-quality medical treatments.

Logistics and Transportation: Logistics and transportation are crucial to Turkey’s strategic position as a bridge between Europe and Asia. Developing new infrastructure projects, such as the Marmaray Tunnel and the New Istanbul Airport, enhances Turkey’s role as a global logistics hub. Companies like Turkish Airlines and Aras Kargo are expanding their services, capitalizing on the country’s growing demand for efficient transportation and logistics solutions.

Market Research in Turkey: Current Trends in Turkey

Staying attuned to current trends is vital for businesses conducting market research in Turkey. These trends reflect the country’s evolving landscape of consumer behavior, technological advancements, and socio-economic factors. Here are some key current trends in Turkey:

• Digital Transformation: There’s a significant shift towards digitalization in Turkey, including increased online shopping and digital payment solutions. This trend impacts consumer habits, marketing strategies, and business operations.

• Rise of E-Commerce: E-commerce is rapidly growing and presents opportunities and challenges for traditional and online retailers.

• Urbanization and Lifestyle Changes: Rapid urbanization, especially in major cities like Istanbul and Ankara, is leading to lifestyle changes and consumer behavior, including increased demand for convenience, luxury goods, and modern services.

• Technology Adoption in Businesses: Turkish businesses are increasingly adopting new technologies such as AI, IoT, and big data analytics; to improve efficiency and customer experiences.

• Focus on Local and Artisanal Products: There’s an increasing interest in local, artisanal, and handmade products, reflecting a desire for authenticity and quality.

Main Tourist Attractions in Turkey

Turkey’s tourism is a significant sector, known for its rich historical heritage, natural landscapes, and unique cultural experiences. Here’s an overview of some key attractions:

• Hagia Sophia and Blue Mosque: Iconic historical and architectural landmarks that attract millions of tourists.

• Grand Bazaar: One of the world’s largest and oldest covered markets, offering a unique shopping experience.

• Cappadocia: Known for its surreal landscapes and popular hot air balloon rides.

• Ephesus: A major historical site, with well-preserved ruins of the ancient Roman city.

• Bodrum Castle and Marina: Offers a blend of historical sites and modern leisure facilities.

• Anıtkabir: The mausoleum of Mustafa Kemal Atatürk, the founder of modern Turkey.

Business Opportunities in Turkey

There are various investment opportunities in Turkey. Here are some of the most lucrative.

1. Environment and Waste Management

Turkey has been experiencing rapid growth in population and industrialization. This growth led to its cities expanding faster than it had been planned for, leading to pollution and waste management problems.

The government is struggling to deal with the situation. Since the country is open to foreign investors, waste management businesses have an opportunity to expand into Turkey and grow.

2. Healthcare

The Turkish government has targeted the healthcare industry for improvement, although progress is slow. Opportunities exist in the construction and equipping of hospitals, the manufacturing of medical equipment, and the manufacturing, storage, and distribution of medicines.

3. Tours and Travel

Turkey is one of the most visited countries in the world. This has been a continuous trend, which indicates a guaranteed market over the long term. With the government promoting tourism, a key investment area would be tours and travel.

4. Financial Services

Despite having a strong banking sector, Turkey has an under-penetrated insurance sector. The country’s huge population provides an untapped market fueled by a young workforce needing insurance products and services.

Turkey’s energy demand is higher than it can satisfy. Although it produces its lignite, it still imports most of its energy, including almost all the oil it needs. Alternative energy sources can be developed, especially by enjoying the abundant sunshine and wind.

Challenges Facing Turkey’s Economy

Market research in Turkey presents challenges too – and addressing these challenges is critical for businesses to effectively gather and interpret market data. Here’s an overview of the key challenges encountered during market research in Turkey:

• Economic Volatility: The Turkish economy has experienced fluctuations influenced by both domestic and international factors. This economic volatility can impact consumer spending patterns and market stability, making it challenging to predict long-term trends.

• Digital Divide: While urban areas are experiencing a significant digital transformation, rural parts of Turkey may not exhibit the same level of digital adoption. This digital divide can affect the reach and effectiveness of digital market research methods.

• Regulatory and Political Landscape: Turkey’s regulatory and political environment can be complex and sometimes unpredictable. Navigating this landscape and understanding its implications for businesses and consumers is a challenge in market research.

• Data Reliability and Accessibility: Accessing reliable and up-to-date market data can be challenging. This includes limitations in publicly available data and variations in data quality.

Market Drivers

Several key drivers contributing to Turkey’s dynamic and evolving economic landscape influence its market growth. Understanding these drivers is essential for businesses seeking to capitalize on emerging opportunities and navigate the complexities of the Turkish market.

• Strategic Geographic Location: Turkey’s unique position at the crossroads of Europe and Asia provides significant advantages for trade and commerce. This strategic location facilitates access to a wide range of markets and makes Turkey an attractive destination for businesses looking to expand their reach.

• Young and Dynamic Population: Turkey boasts a large, young, and increasingly urbanized population. This demographic trend drives demand for modern goods and services, creating opportunities in various sectors such as technology, retail, and entertainment. The youthful population is also more adaptable to technological advancements, supporting the growth of digital and innovative industries.

• Government Initiatives and Reforms: The Turkish government has implemented numerous initiatives and reforms to improve the business environment and attract foreign investment. These include regulatory changes, incentives for specific industries, and infrastructure development projects. Such measures enhance market stability and create a favorable climate for business growth.

• Economic Diversification: Turkey is actively diversifying its economy to reduce reliance on traditional sectors and promote new growth areas. Renewable energy, technology, and manufacturing investments drive economic expansion and create new business opportunities. This diversification strategy supports long-term sustainability and resilience.

• Increasing Consumer Spending: Rising income levels and an expanding middle class boost consumer spending in Turkey. This increase in disposable income drives demand for a wide range of products and services, from luxury goods to everyday essentials. Businesses can capitalize on this trend by catering to Turkish consumers’ evolving preferences and needs.

Market Restraints

While Turkey presents numerous opportunities, there are also several market restraints that businesses must navigate to succeed in this complex environment. Understanding these challenges is essential for developing effective strategies and mitigating potential risks.

• Economic Volatility: Turkey has experienced economic instability characterized by fluctuating exchange rates, inflation, and political uncertainty. These factors can impact consumer confidence and spending power, posing challenges for businesses operating in the market.

• Regulatory Challenges: Navigating the regulatory landscape in Turkey can be complex, with frequent changes in laws and regulations affecting various industries. Compliance with local regulations, obtaining necessary permits, and understanding tax implications require thorough knowledge and constant vigilance.

• Geopolitical Risks: Turkey’s geopolitical position brings both advantages and risks. Regional conflicts and diplomatic tensions can impact trade relations and market stability. Businesses need to be aware of geopolitical dynamics and develop contingency plans to address potential disruptions in supply chains and market access.

• Competition from Local Players: The presence of well-established local companies in many sectors poses a significant challenge for new entrants. Local businesses often deeply understand the market, established networks, and strong brand loyalty among consumers. Competing effectively requires differentiating offerings and building strong local partnerships.

• Infrastructure Gaps: Despite ongoing investments in infrastructure, there are still areas in Turkey where infrastructure development lags, particularly in rural regions. This can affect logistics, distribution, and overall market accessibility. Businesses must assess infrastructure quality and plan operations accordingly to overcome logistical challenges.

Market Research in Turkey: SWOT Analysis of the Turkish Market

A comprehensive SWOT analysis helps businesses understand the strengths, weaknesses, opportunities, and threats associated with the Turkish market. This analysis clearly shows the market’s attractiveness and potential challenges.

Strategic Location: Turkey’s position as a bridge between Europe and Asia offers significant trade and investment opportunities.
Young Population: A large, youthful population drives demand for modern products and services, fostering innovation and growth.
Diverse Economy: The presence of various thriving sectors, including automotive, textiles, technology, and agriculture, provides multiple avenues for business expansion.
Government Support: Initiatives to improve the business environment and attract foreign investment enhance market stability and growth potential.

Weaknesses:

Economic Instability: Periodic economic volatility, including inflation and currency fluctuations, poses business risks.
Regulatory Complexity: Navigating Turkey’s regulatory landscape can be challenging due to frequent changes and bureaucratic hurdles.
Infrastructure Gaps: While urban centers are well-developed, rural areas may lack adequate infrastructure, affecting logistics and distribution.
Cultural Diversity: Catering to diverse cultural and regional preferences requires businesses to adopt tailored strategies, which can complicate operations.

Opportunities:

E-commerce Growth: The expanding e-commerce sector presents significant business opportunities to reach a broader customer base.
Technological Innovation: Investments in technology and the growing startup ecosystem offer innovation and digital transformation opportunities.
Renewable Energy: Government initiatives to promote renewable energy create investment opportunities in sustainable projects.
Healthcare Expansion: The growing healthcare sector, driven by medical tourism and infrastructure improvements, offers potential for business development.
Geopolitical Risks: Regional conflicts and diplomatic tensions can impact market stability and trade relations.
Local Competition: Strong competition from established local players requires businesses to differentiate and innovate to capture market share.
Regulatory Risks: Frequent changes in laws and regulations can create uncertainty and increase compliance costs.
Economic Fluctuations: Economic downturns and shifts in consumer spending power can affect business performance.

Top Business Hubs in Turkey

The capital of Turkey is the country’s top business hub. Ankara hosts the country’s largest industrial park, which is home to thousands of companies working in different sectors.

Marmara is a hub for manufacturing businesses. This region produces most of the country’s sunflower. Other agricultural produce like corn, flax and vegetables come from the Zonguldak region which also hosts the largest coal, iron and steel complexes in the country.

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports and insights for decision-making. We conduct interviews, surveys, focus groups and many other Market Research methods and approaches. Contact us for your next Market Research project.

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7P THINK TANK GROUP MARKET RESEARCH & CONSULTANCY

We provide full-service marketing research support across Turkey. We have coverage in all major cities in Turkey. Highly-skilled professionals, executive coordinators, and strong experience in multi-country projects make 7P THINK TANK GROUP a preferred supplier both for national and international clients.

LOCAL EXPERTISE

If you are looking for research services in Turkey, we can help. We offer everything from fieldwork only, through to a full service. Our dedicated team will guide you through all and any of the logistics required for successful work.

We strongly believe that market research is the key to success. First and foremost, we address your research request within your business needs.

We tailor the research approach to these needs using a range of quantitative and qualitative techniques. Then we analyze and share the results, bringing them to life with strong narratives and strategies.

We provide results that are relevant and that you will want to use to help you build better strategies.

For us quality is in the first order of importance. Building a long-term partnership for a better understanding of our clients' needs and working more creatively together with strong trust are our priorities.

Market research company in Turkey, Market Research firm in Turkey, clinic test, focus groups, facility

7P THINK TANK GROUP was founded in 2002. We are an independent and local marketing research company based in ISTANBUL providing both quantitative and qualitative research to clients in many different markets.

7P's of successful marketing

PHYSICAL EVIDENCE

Quantitative, Qualitative, Mystery Shopping, Eye Tracking, Clinic Test, Home Use Test, Online research.

7P THINK TANK GROUP provides data collection services, total project management and complete insight delivery

Successful people ask better questions, and as a result, they get better answers.”

7P THINK TANK GROUP is the best solution partner for the best results.

Happy Sweet 22nd Anniversary founded in 15.01.2002

We recently completed some important global work for a gaming client that included a qualitative component in Turkey. Sevin's firm--7P Think Tank Group was a phenomenal partner across the board. They were highly communicative (something that doesn't always happen with international partners), provided high quality deliverables, and offered local insight that was critical to the success of the project. We will happily partner with 7P in the future!

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Market Research

There are 10 Companies in Turkey that provide Market Research Services!

While states, large companies, and universities discuss terms like the Fourth Industrial Revolution, 5G, the Internet of Things, artificial intelligence, and cybersecurity, consumers concern themselves with applications for their mobile devices, cloud technology, or developments in digital gaming. However, the origin of all of these is an information technology (IT)

Discover Top IT Companies in Turkey specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Handpicked companies • No obligation to hire • 100% risk-free

Featured Companies in Turkey

This month, the following Market Research companies managed to provide an outstanding service and support. It's worth taking a look.

Safnah IT Services Verified Company

Ankara , Turkey Head office in: Iraq

We provide various Information technology services for businesses and personals ; [ Web services (design , development and support and hosting ... etc

Euroline International Verified Company

İstanbul , Turkey Head office in: Turkey

Euroline International is the leading company of business promotion, marketing, event management, media and representation services in Turkey.

AIZEN Consulting Verified Company

İstanbul , Turkey Head office in: France

International business and HR services firm that specializes in supporting companies in setting up or expanding their operations globally.

Explore Top Market Research Companies in Turkey

GrowthBX Verified Company

İstanbul , Turkey

Branding, Web Design & Development and Digital Marketing Agency

Sitemetrik Verified Company

Sitemetrik is a SEO agency, that helps businesses, and large-scale enterprise companies grow their businesses online through digital marketing.

Moondiggy Digital Agency Verified Company

Web Site Tasarımı ve Sosyal Medya Yönetimi ile firmanıza yeni değerler kazandıracak. Google Ads, Web Site Tasarımı, Moondiggy Digiral Agency

Kreatif Medya

Gaziemir , Turkey

ABOUT As KreatifMedya, we were established in 2010 to present multi-channel, versatile, and digital transformation oriented marketing strategies to it...

Eyüpoğlu Medya - İzmir Seo Uzmanı & Web Tasarım

Izmir , Turkey

Teknoloji gittikçe ilerlemekte ve herşeye bu ilerleyişe göre şekillenmektedir. Artık firmalarında bu global pazarda yerini alması için zaman çoktan ge...

DigitALL is a digital performance & SEO agency specializing in search engine optimization, branding, digital marketing services, and full website...

SEO Uzmanı Yemliha Toker

Son yıllarda giderek daralan piyasa koşullarında, müşterilerini arttırmak isteyen firmalar için internet siteleri çok önemli bir rol oynamaktadır. Sad...

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The IT Industry In Turkey: Companies and Country Overview

sector and software drive this sector. The IT sector, which keeps states, companies, and individuals functioning, is strategic –in the fullest sense of the word–arena.

Efforts towards digitalization are increasing every day throughout the world, creating new technology and solutions almost every day and shaping the future. Turkey has also rolled up its sleeves and got to work in this area. The information sector has become important in state policies, in companies’ business targets, and education. The state aims to speed up its R&D efforts in software, in educational projects, and production by implementing various kinds of promotions and incentives.

Using local capital has increased the productivity of this sector, which provides added value far above the cost of expenditure for education and investment. Meanwhile, Turkey has also begun to lead in service exports.

While players in Turkey’s information sector cooperate with all other sectors in the country to increase digital transformation and productivity, the export rate is also increasing. The Turkish information sector, which supports Turkish mobile operators, bankers, and the defense industry -all of which are world leaders- has become a regional leader. This progress is demonstrated by the statistics and rankings.

Why working with Turkish IT companies

In the last two decades, Turkish IT companies managed to make a name for themselves, at least in the region and also making the country a regional tech hub. One of the main reasons for the high-performance of Turkish companies is the increasing professional workforce that empowers the entire IT ecosystem. In their turn, IT companies have specialized in creating, developing, and delivering professional digital services both for internal and external markets.

Between 2015-2019 the demand for Turkish digital services grew by 300%, which tells a lot about the preferences of clients that reoriented to a cheaper and still well-developed market.

What to be aware of when working with Turkish IT companies

Even though most of the services provided by Turkish digital agencies are professional, there is still a 3% chance that clients will meet an agency that lacks experience or has credibility issues. This problem finds its roots in the fast-development process of the entire sector.

Another potential issue you may encounter when working with Turkish IT companies is management. Again, it’s not a regular issue a client may meet, but it’s something that needs to be paid attention to.

How reliable are Turkish IT companies

Together with a fast-developing IT industry, Turkish digital agencies, and IT companies also improved their reputation and become one of the region’s most favorite partners in developing web solutions for the country’s public sector, private companies, and neighboring countries entities.

The price per quality is considered one of the most reasonable on the international market and there is no bureaucracy issues in contracting, working with, and ending agreements with Turkish companies. As it was mentioned previously, the government-supported facilities for IT companies create a good environment for the development of the IT industry.

What is Market Research and what are its benefits for your projects?

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

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MARKET RESEARCH IN TURKEY

Turkey market research: unlocking business opportunities with insights.

Market research in Turkey plays a vital role in the success of businesses that want to operate in the dynamic and competitive Turkish market. Türkiye offers significant business potential due to its strategic geographic location and constantly growing economy. Companies seeking to exploit this potential should use market research to gain valuable insights into consumer behavior, consumer preferences and market trends.

10 reasons highlighting the importance of understanding the Turkish market before starting to work in Turkey:

1) Strategic geographic location: Situated at the crossroads of Europe and Asia, Turkey acts as a gateway to both continents and provides close access to a wide range of international markets.

2) Broad consumer base. With a population of over 80 million, Turkey offers a wide and diverse consumer network from which businesses can benefit.

3) Growing Economy: Turkey has experienced significant economic growth in recent years, offering numerous job opportunities in various sectors.

4) Cultural dynamics. Understanding the cultural nuances of Turkey is essential for companies to develop products and marketing strategies that resonate with Turkish consumers.

5) Consumer behavior. Gaining insight into the behavior, preferences and buying patterns of Turkish consumers allows companies to tailor their products and services to specific market requirements.

6) Regional differences: Türkiye shows regional differences in terms of consumer preferences. Understanding these regional differences is vital for businesses to effectively target specific geographies.

7) Competitive Landscape: Conducting market research helps companies learn about their competitors, analyze their strategies and develop unique methods to stand out in the market.

8) Market trends and innovations: Keeping abreast of the latest market trends, new technologies and consumer preferences in Turkey allows companies to tailor their offerings and stay ahead of the competition.

9) Regulatory environment. Understanding the regulatory framework and legal requirements in Turkey is critical for companies to comply with the law and navigate the local business environment efficiently and comfortably.

10) Risk Mitigation: Market research helps identify potential risks and challenges in the Turkish market, allowing businesses to make informed decisions and develop strategies to mitigate these risks.

8 features that distinguish consumer behavior in Turkey from other countries:

1) Strong family ties: Turkish consumers generally attach great importance to family values and prefer to maintain close relationships with their families. Thus, family approval and family recommendations can be effective in making a purchasing decision.

2) Influence of the social environment: Turkish consumers sometimes take into account the influence of the social environment when making a purchase decision. An important factor is the sharing of product and brand preferences among friends, relatives and neighbors.

3) Price Sensitivity: Turkish consumers tend to be very price sensitive. Discounts, promotions, and campaigns on available products can be a determining factor in your purchasing decision.

4) Personal relationships: Turkish consumers value personal relationships in the shopping process. They prefer to establish friendly and close relationships with sellers.

5) Brand Loyalty: Turkish consumers tend to be very loyal to certain brands and brand preferences. Turkish consumers prefer reliable brands and well-known brands.

6) Quality Orientation: Turkish consumers usually attach great importance to the quality of a product or service. Preference is given to brands that offer quality products and services.

7) Social media effect: Turkish consumers are actively using social media, especially in recent years. Social networks play an important role in the choice of products and brands.

8) Interest in gift products: Turkish consumers care about buying gifts for their loved ones and giving gifts on holidays or special occasions. Thus, souvenirs and special discounts can influence the purchase decision.

TURKEY IMPORT DATA IN 2022

Product | Share ------ | ------- Mineral fuels, petroleum products and products of their distillation | 24.7% Machinery, mechanical devices and parts thereof | 19.0% Iron and steel | 10.9% Electrical machines and equipment | 9.8% Cars, trucks and their parts | 6.3% Organic chemicals | 5.5% Plastics and products from them | 4.8% Pharmaceuticals | 4.2% Aircraft, spacecraft and their parts | 3.8%

TURKEY EXPORT DATA IN 2022

Product | Share ------ | ------- Transport | 13.0% Cars | 12.3% i Cast iron and steel | 10.4% Textile | 9.4% Electrical machines and equipment | 7.5% Food | 6.8% Plastics and products from them | 5.8% Chemicals | 5.5% Furniture | 4.9% Cotton | 4.7%

GENERAL ANALYSIS 2022

Türkiye imports large quantities of raw materials such as mineral fuels, iron and steel. It also imports a large number of machinery, electrical equipment and automobiles. This shows that the Turkish economy is still highly dependent on manufacturing and has to import large amounts of resources to produce its goods.

If we look at exports, Turkey mainly exports cars, machinery, iron and steel, textiles and electrical equipment. This shows that the Turkish manufacturing sector is competitive and capable of producing high quality goods that are in demand in international markets.

In general, this shows that Türkiye is a country with a mixed economy. Türkiye has a strong manufacturing sector capable of exporting goods to international markets. However, it has to import a lot of raw materials and materials. This shows that Turkey must continue to invest in the manufacturing sector and develop its own resources in order to become more self-sufficient.

Türkiye imports raw materials and capital goods as a developing country with a growing economy. As the economy grows, the demand for these products will increase.

Turkey's finished product exports show that it has a strong manufacturing sector and is a competitive country. This is a positive sign for the future of the Turkish economy.

For Turkey to become more self-sufficient, it must continue to invest in the manufacturing sector and develop its own resources. This will help reduce dependence on imports and make the Turkish economy more resilient to shocks.

GENERAL STATISTICS FOR TURKEY

* Population: 85,279,553 (2022 est.) * Area: 783,562 km2 (302,533 sq mi) * Capital: Ankara * Official language: Turkish * Currency: Turkish Lira (TRY) * GDP (PPP): $2.2 trillion (2022 est.) * GDP per capita (PPP): $26,100 (2022 est.) * HDI: 0.774 (high) (2022) * Literacy rate: 98.7% (2020) * Life expectancy: 78.4 years (2022) * Unemployment rate: 10.03% (2023 est.) *Inflation rate: 19.6% (2023 est.) * Debt to GDP ratio: 41.80% (2022 est.)

TOP IMPORT CITIES

City Top Export Istanbul Automotive, Textile, Iron and Steel Gaziantep Textile, Auto Parts, Building Materials Kocaeli Auto Parts, Textile, Machinery Izmir Textile, Chemistry, Food Bursa Auto Parts, Textile, Machinery Ankara Machinery, chemistry, iron and steel

The top 20 countries Turkey imports from are listed below:

Chinese Russia Germany Italy USA France England Spain India Iranian South Korea Holland Belgium Japan Saudi Arabia Poland Switzerland Malaysia Thailand Mexican

The top 20 countries Turkey exports to are listed below:

Germany England Italy USA France Spain Holland Iraq Poland Belgium Chinese Russia Iranian Romania Greece Corn Israel Saudi Arabia Bulgaria Algeria

WHICH SECTORS WILL GO TO THE FRONT IN TURKEY IN 2024?

1. Renewable Energy

Türkiye is seeking to reduce its dependence on fossil fuels. For this reason, investment in renewable energy is gaining momentum. Investment in solar and wind energy projects is expected to increase further in 2024. 2. Tourism

Turkey will continue to remain the most preferred tourist destination in 2024 due to its attractive prices and unique natural and historical beauty. We see that especially medical tourism has developed significantly in recent years. Türkiye has now become the center of medical tourism in the world.

3. Agriculture and Agricultural Technologies Sustainable agriculture has become a growing trend in the world. Türkiye is also seeking to adapt to this trend. Investments in this context will continue in 2024.

4. Production The production of automobiles, including electric vehicles, is expected to increase.

5.Textiles and Ready-to-Wear: Türkiye will continue to occupy the leading position in the market this year, which it has held for many years.

6. Health and Medicine It aims to expand biotechnology research and development, especially in the areas of drugs and vaccines. The growth and development of private healthcare infrastructure will continue. 7. Construction and Infrastructure Major infrastructure projects, including highways, bridges and urban renewal projects, are expected to continue.

8. Education and Educational Technologies Online learning platforms and digital educational tools are expanding. In addition, the number of students coming from abroad has increased significantly, and this growth is expected to continue this year.

9. Logistics and Transport Along with the principle of creating “smart cities,” investments in “smart” transport systems and infrastructure will show their impact this year.

10. Defense Industry This year there will also be a significant increase in domestic defense production and exports.

You can also check out these topics:

Market research ankara, market research bursa, market research istanbul, market research adana, market research antep, market research i̇zmir.

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Turkey Market Research Ankara

TURKEY MARKET RESEARCH - 2insights

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

We employ a wide range of research techniques including:

Advertising Research
Brand Research
B2B Research
Concept Testing
Consumer Research
Customer Satisfaction Research
Entertainment Research
Ethnographic Research
Eye Tracking and Facial Coding
Focus Groups
Sensory Research
Healthcare Research
Industrial Research
Lifestyle Research
Media Communication Research
Mystery Shopping
One-on-One Research
Package Research
Secondary Research
Usability Testing

Our 6 Steps of Market Research Process

1. define the problem, 2. develop research plan, 3. research design formulation, 4. gather relevant data, 5. interpret data and findings, 6. take actionable insights.

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Market Research Companies in Turkey

Provided services.

Quantitative research
Qualitative research
Online research
CATI research
Social media research

Address: 34854 Istanbul, Turkey

Partner of Ipsos, one of the leading research companies in the world, Ipsos KMG is a global market research company offering consultancy and modelling services in advertisement, customer and employee… ...

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FutureBright Research and Strategic Consultancy

Address: 34371 Istanbul, Turkey

FutureBright is TOP5 agency specialised in ad tests, brand health trackings, online panels, segmentation, corporate reputation, shopper and other ad hoc studies. The only research company in Turkey leading global projects in 30 countries, from Lagos to Tokio... ...

Sever Impeks Marketing Research and Consultancy Ltd.

Address: 34340 Istanbul, Turkey

Sever Impeks, founded in 1980 by Dr. Leyla Sever - one of the first qualitative research specialists in Turkey - is an independent market research company highly specialized in qualitative research:… ...

Alfa Market Research & Consultancy Ltd.

Address: 34349 ?stanbul, Turkey

Alfa enjoys the combination of a long-lived academic background and market research experience in finding ideal solutions/methods for the specific problems of her clients, and being a consultant in… ...

HedefGrup Research Services LTD.

Address: Istanbul, Turkey

HedefGrup, was founded in 2004 by an experienced team that had served for a long time in the research industry.We have extensive experience in working with foreign clients, in adapting their needs to the Turkish customers. ...

Yontem Research Consultancy Limited

Address: 34335 Istanbul, Turkey

Research, to a great extent, is a matter of methodology and methodology is the guide of the researcher. Methodology in research is recreating reality through abstraction. Therefore, research is an… ...

S.A.M. Research & Consulting Inc.

Address: 34330 Istanbul, Turkey

- Research and consulting - Highly qualified staff of social scientists (sociology, economy, statistics, political science, demography) - Specialized in political, sociological and economic studies… ...

Artibir Piyasa Arastirma ve Danismanlik Tic. Ltd. Sti.

Address: 34387 Istanbul, Turkey

Artibir provides both quant and qual fieldwork services and aims to ensure high professional service standards with results that are on time and budget. Based in Istanbul, Artibir has one of the largest fieldwork organization network of Turkey with its regional offices in 14 major cities. ...

Frekans Research Company

Address: 80300 Istanbul, Turkey

The FREKANS mission statement is: “To Provide the Best Logistical Support for Fieldwork, Data Management, and Related Consultancy Services”. Frekans provides its services utilizing scientific… ...

Aksoy Research

Address: 34722 Istanbul, Turkey

Aksoy Research is a professional research company that aims to do marketing and public surveys in economic and social areas at national and international levels. ...

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Top 30 Market Research Companies in Istanbul

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The Best of June 2024

Looking for a top market research company in istanbul.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process. Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Istanbul. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Istanbul Market Research Agencies

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Min. Project Size "> $25,000+
Company Size "> 10 - 49 employees
Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

Consumer products & services " >
Financial services " >
Medical " >
Information technology " >

365 Consultancy

Min. Project Size "> $1,000+
Company Size "> 2 - 9 employees
Location "> İstanbul, Türkiye

365 Consultancy, a market research company, is based in İstanbul, Turkey. The agency offers market research and IT strategy consulting and has a small team.The agency was established in 2019.

Advertising & marketing " >
Arts, entertainment & music " >
Business services " >
eCommerce " >
Education " >

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Min. Project Size "> $50,000+
Company Size "> 50 - 249 employees
Location "> Istanbul, Türkiye

AGIMA is a mobile app development company. The midsize Istanbul, Turkey-based company was established in 2005. Their team focuses on mobile app development and web development.

blurple studio

Min. Project Size "> $10,000+

Blurple Studio is a UX agency established in 2021. Their small team is in Istanbul, Turkey. The agency focuses on ux/ui design, logo, market research, web design, and more.

Akarkom International for Real Estate

Location "> Esenyurt, Türkiye

Fikra for Business Development is a technology and outsourcing services provider based in Amman, Jordan. The company, founded in 2012, has a team of more than ten that provides, among others, custom software development, mobile app development, and e-commerce development services to small and larger-sized companies and institutions in various industries.

Al Morad Group
Manufacturing " >

Matris Research

Not yet reviewed.

Matris Research is a İstanbul, Turkey-based market research company. They focus on market research, event marketing & planning, and marketing strategy and were founded in 2010.

Automotive " >
Min. Project Size "> Undisclosed
Location "> Sarıyer, Türkiye

Business consulting company FMC Group (Foreign Market Consulting) is located in Sarıyer, Turkey. The small team specializes in business consulting, HR services, and market research and was founded in 1999.

Consul People

Min. Project Size "> $5,000+
Location "> Atasehir, Türkiye

Consul People, a business consulting and market research company, was founded in 2019. Their small team is headquartered in Atasehir, Turkey. Their services include business consulting and market research.

Energy & natural resources " >

Regola Dijital is a small advertising company. The İstanbul, Turkey-based firm was launched in 2020. Their services include advertising, branding, market research, marketing strategy, and more.

Non-profit " >
Company Size "> 250 - 999 employees
Location "> Üsküdar, Türkiye

SabancıDx is a cybersecurity company. The midsize Üsküdar, Türkiye-based team provides cybersecurity, market research, search engine optimization, and cloud consulting & SI. The agency was founded in 2018.

Digital Pals

Turkcell global bilgi.

Company Size "> 1,000 - 9,999 employees

Volarist Agency

Location "> Bağcılar, Türkiye

Advantis Consulting Turquie

Business consulting company Advantis Consulting Turquie is in Istanbul, Turkey. The small team provides business consulting, market research, HR services, digital strategy, and more and was established in 2003.

GPS, Navigation & GIS " >
Hospitality & leisure " >
Location "> Maslak, Türkiye

Delta Research Turkey

Morqet information technologies inc., erai turkey, china digital marketing agency, doktus digital.

Doktus Digital is a SEO agency. Their small team is based in Istanbul, Turkey. Their services include search engine optimization, conversion optimization, pay per click, market research, and more.

Custom software development company Futurino is headquartered in Istanbul, Turkey. Established in 2011, the small team specializes in custom software development, e-commerce development, mobile app development, web development, and more.

SEO Uzmanı Yemliha Toker

Company Size "> Freelancer employees
Location "> istanbul, Türkiye

SEO Uzmanı Yemliha Toker is a small istanbul, Turkey-based marketing strategy company. They specialize in marketing strategy, search engine optimization, digital strategy, conversion optimization, and more and were established in 2014.

Mountain Labs

Location "> Kocaeli, Türkiye

100 Watts Consulting

Conexio consulting, foreign market consulting.

Location "> Sarıyer/İstanbul, Türkiye

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Market Research in Turkey

Turkey is a transcontinental country in Eurasia, mainly in Anatolia in Western Asia, with a smaller portion on the Balkan Peninsula in Southeast Europe. Turkey is bordered by eight countries with Greece and Bulgaria to the northwest; Georgia to the northeast; Armenia, the Azerbaijani exclave of Nakhchivan and Iran to the east; and Iraq and Syria to the south. The country is encircled by seas on three sides with the Aegean Sea to the west, the Black Sea to the north, and the Mediterranean Sea to the south. Ankara is the capital while Istanbul is the country’s largest city and main cultural and commercial center.

Turkey has the world’s 13th largest GDP by PPP and 17th largest nominal GDP. Turkey has a sizeable automotive industry and shipbuilding exports. The major export markets are Malta, Marshall Islands, Panama and the United Kingdom.

Turkish brands like Beko and Vestel are among the largest producers of consumer electronics and home appliances in Europe and invest a substantial amount of funds for research and development in new technologies related to these fields. Other key sectors of the Turkish economy are banking, construction, home appliances, electronics, textiles, oil refining, petrochemical products, food, mining, iron and steel, and machine industry.

InVeritas Research is one of the top market research company in Turkey . We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Turkey for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Turkey InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Turkey

Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa and North and South American regions.

Computer Aided Telephonic Interviews in Turkey (CATI)

Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Turkey (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI researches in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Turkey

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

In-Depth Interviews in Turkey

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Turkey

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Turkey

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Turkey

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Turkey

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Industries We Serve

Food and Drink
Medical Devices and Diagnostic

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Table of contents, key market research companies.

27 May, 2024

Market Research Companies in Istanbul

When it comes to market research in Istanbul, there are several reputable companies that provide valuable insights and strategic guidance to businesses. Let’s explore some of the prominent market research companies in Istanbul:

Ipsos KMG is a global market research company based in Istanbul, Turkey. As a partner of Ipsos, one of the leading research companies worldwide, Ipsos KMG offers a range of consultancy and modeling services in areas such as advertisement, customer research, and employee research. They leverage their expertise to provide valuable insights that help businesses make informed decisions. For more information, you can visit their website here .

FutureBright Research and Strategic Consultancy

FutureBright Research and Strategic Consultancy is another well-established market research agency located in Istanbul. Specializing in areas such as ad tests, brand health tracking, online panels, segmentation, corporate reputation, and shopper studies, FutureBright leads global projects in 30 countries. Their expertise and comprehensive approach make them a trusted partner for businesses seeking reliable market research services. Learn more about FutureBright Research and Strategic Consultancy here .

Alfa Market Research & Consultancy Ltd.

Alfa Market Research & Consultancy Ltd. in Istanbul stands out for its combination of academic knowledge and market research experience. By leveraging their strong academic background, they provide clients with tailored solutions to their specific research needs. Alfa Market Research & Consultancy serves as a consultant in market research, helping businesses gain valuable insights to drive their success. For more information about their services, you can visit their website here .

HedefGrup Research Services LTD.

Founded in 2004, HedefGrup Research Services LTD. has extensive experience working with foreign clients and adapting their research needs to the Turkish market. Based in Istanbul, HedefGrup Research Services offers a wide range of research services and specializes in understanding the unique dynamics and preferences of Turkish customers. With their expertise and local knowledge, they provide valuable insights to businesses seeking to navigate the Turkish market. More information about HedefGrup Research Services can be found here .

Aksoy Research

Located in Istanbul, Aksoy Research is a professional research company specializing in marketing and public surveys in both economic and social areas. They conduct research at both national and international levels, helping businesses gain a deeper understanding of their target markets. With their expertise in data collection and analysis, Aksoy Research provides valuable insights that assist businesses in making informed decisions. To learn more about their services, you can visit their website here .

These market research companies in Istanbul play a vital role in helping businesses gather data-driven insights, understand consumer behavior, and make informed decisions. Whether businesses are looking for local market expertise or require global research services, these companies offer valuable solutions tailored to their clients’ needs.

Market Research Strategies in Turkey

When conducting market research in Turkey, it’s essential to consider various strategies that can help businesses gather valuable insights and make informed decisions. Two key strategies to focus on are domestic vs. international procurement and the importance of after-sales service.

Domestic vs. International Procurement

The government’s policy in Turkey is to give preference to domestically produced products in public tenders. This preference for domestic procurement aims to support local industries and stimulate economic growth ( Trade.gov ). However, it’s important to note that international financing from organizations such as the World Bank and multinational financing can eliminate this preference. In the private sector, companies have the freedom to choose whether to procure goods and services domestically or internationally.

For market research companies operating in Turkey, understanding the dynamics of domestic vs. international procurement is crucial. It allows them to tailor their services to meet the needs of clients who may have specific requirements regarding the origin of the data or insights they seek. By offering both domestic and international market research services, companies can cater to a wide range of clients and provide valuable insights into the Turkish market.

After-Sales Service Importance

In Turkey, after-sales service and customer support offerings play a significant role in various industries, such as machinery and automotive. Providing excellent after-sales service can be a competitive advantage for businesses operating in these sectors. It helps build trust and loyalty among customers, enhancing their overall experience with the product or service.

U.S. exporters and international businesses looking to expand their presence in Turkey should consider the importance of after-sales service. Identifying local agents, distributors, or establishing an office capable of providing after-sales services can be advantageous. This ensures that customers receive timely support, maintenance, and troubleshooting when needed, which ultimately contributes to customer satisfaction and long-term business relationships ( Trade.gov ).

By recognizing the significance of after-sales service and tailoring market research strategies to incorporate this aspect, companies can gain a deeper understanding of customer satisfaction, preferences, and areas for improvement. This valuable information can guide businesses in refining their products, services, and market positioning to better meet the needs of the Turkish market.

In summary, when conducting market research in Turkey, market research companies should consider the dynamics of domestic vs. international procurement and the importance of after-sales service. By understanding and addressing these factors, businesses can optimize their research strategies and provide comprehensive insights to clients operating in the Turkish market.

Digital Marketing Agencies in Istanbul

In the bustling city of Istanbul, there are several reputable digital marketing agencies that provide a wide range of services to help businesses navigate the digital landscape. Whether it’s website design, search engine optimization (SEO), or social media management, these agencies offer expertise to enhance online presence and drive business growth. Here are some notable digital marketing agencies in Istanbul:

Marketiff is a leading digital marketing agency based in Istanbul. They offer comprehensive services including website design, SEO, and social media management. With their expertise and strategic approach, Marketiff helps businesses establish a strong online presence and reach their target audience effectively. For more information about Marketiff, visit their website.

Scarlet Media

Scarlet Media is a prominent digital communication partner with a global presence, including a location in Istanbul. They specialize in digital communication and consultancy, helping businesses create impactful digital strategies. Scarlet Media’s extensive experience and international reach make them a valuable partner for businesses seeking to expand their digital footprint.

Celilcan Topçuoğlu Seo

Celilcan Topçuoğlu Seo is an Istanbul-based SEO specialist with over 20 years of industry experience. With a deep understanding of search engine optimization techniques, Celilcan Topçuoğlu helps businesses improve their website’s visibility and rankings on search engine results pages. By employing effective SEO strategies, businesses can attract organic traffic and enhance their online presence.

Walther Kranz

Walther Kranz is a high-tech public relations and digital marketing solutions agency headquartered in Istanbul. Their focus lies in creating connections that incite conversations and accelerate market success for their clients. With their expertise in digital marketing and public relations, Walther Kranz helps businesses develop a strong brand presence and engage with their target audience effectively.

SeoZof is a digital marketing agency in Istanbul that specializes in SEO, digital marketing, and social media consultancy for corporate and small businesses. With their comprehensive range of services, SeoZof helps businesses optimize their online presence, drive traffic, and generate leads. Their expertise in SEO and digital marketing strategies makes them a valuable partner for businesses looking to strengthen their online visibility.

These digital marketing agencies in Istanbul offer a wide array of services to cater to the diverse needs of businesses. Whether it’s website design, SEO, or social media management, these agencies can help businesses establish a strong online presence and achieve their marketing goals.

Top Business Consulting Firms in Turkey

When it comes to finding reliable and effective business consulting firms in Turkey, there are several highly recommended options. These firms have demonstrated their expertise and received positive feedback from clients. Let’s explore some of the top business consulting firms in Turkey:

TDCX is a renowned business consulting firm in Turkey that has received high ratings and positive reviews from clients. Known for their highly calibrated and reliable team, TDCX offers transparent and productive project management, leading to significant improvements in customer satisfaction rates ( Clutch ). Their commitment to excellence and excellent support services make them a trusted partner for businesses seeking professional consulting services.

Bumu Digital

Another top-rated business consulting firm in Turkey is Bumu Digital. Clients have praised their ability to successfully launch functional mobile apps, which have received positive feedback and high app ratings. Bumu Digital stands out for their effective project management, professional and agile approach, and prompt communication ( Clutch ). Their commitment to delivering exceptional results and meeting client expectations makes them a reliable choice for businesses in need of digital consulting services.

Umit Suna is a highly regarded business consulting firm that has significantly improved website sales and transformed the brand experience for clients. Clients appreciate their adherence to schedules, accessibility, and effective business strategies. Umit Suna’s dedication to driving success for their clients has earned them a strong reputation in the consulting industry ( Clutch ).

NBT (Next Big Thing)

NBT (Next Big Thing) is a business consulting firm in Turkey that has helped clients achieve a wider reach and increase in leads, resulting in organic growth of website views. Their effective utilization of HubSpot and Slack for project management, along with their focus on startups, sets them apart in the industry. Clients appreciate NBT’s expertise, professionalism, and commitment to driving growth for their businesses ( Clutch ).

Daphne Consulting

Daphne Consulting is recognized for their ability to improve website traffic, conversion rate, ROI, and customer retention for their clients. Their dedication, prompt communication, and seamless integration into the client’s team have earned them high praise. Daphne Consulting is known for their strong strategies and commitment to achieving outstanding results for businesses ( Clutch ).

C&B Law Firm

C&B Law Firm is a trusted business consulting firm in Turkey. They provide comprehensive legal consulting services to businesses, assisting them in navigating legal complexities and ensuring compliance. With their expertise, professionalism, and commitment to client success, C&B Law Firm has established a strong reputation in the industry.

Bicak Law Firm

Bicak Law Firm is another prominent business consulting firm in Turkey. They specialize in providing legal advice and support to businesses, guiding them through various legal matters. Clients appreciate their professionalism, expertise, and dedication to protecting their clients’ interests.

These top business consulting firms in Turkey have proven their capabilities and have received positive feedback from clients. Whether businesses require assistance with strategy development, digital transformation, or legal matters, these firms offer reliable services to help businesses thrive in the Turkish market.

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Tobacco in Turkey

In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco. Cigarettes, in particular,…

Cigars, Cigarillos and Smoking Tobacco in Turkey

In 2023, fine-cut tobacco sales witnessed a robust double-digit volume increase, albeit at a slower pace compared to the Compound Annual Growth Rate observed during the review period. This deceleration can be attributed to market saturation. Fine-cut…

Cigarettes in Turkey

In 2023, cigarette sales in Turkey experienced a significant increase in retail volume, growing at a double-digit rate. This surge can be partly attributed to a rebound in sales following a period of decline in the previous year due to adverse…

Homewares in Turkey

Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This…

Home Improvement in Turkey

Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home…

Home Furnishings in Turkey

Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and…

Home and Garden in Turkey

Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to…

Gardening in Turkey

In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari),…

Consumer Lifestyles in Turkey

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Trends in Global Trade Amid Rising Economic Fragmentation

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

Sunglasses in Turkey

With Turkey continuing to see elevated inflation in 2024, consumers continue show a more cautious attitude towards consumption. As such, consumers are postponing purchases of non-essential products, such as sunglasses, which is resulting in a decline…

Spectacles in Turkey

Overall growth in spectacles is set to remain steady if moderate in retail volume terms throughout 2024 fuelled by rising demand for progressive lenses. Demand for progressive spectacle lenses is being driven by Turkey’s ageing population, coupled…

Eyewear in Turkey

Eyewear in Turkey has been in recovery since 2021, but a full return to pre-pandemic levels in volume terms is not expected until the second half of the forecast period. Sales have already recovered in current value terms, but this has largely driven…

Contact Lenses and Solutions in Turkey

Rising concern about the prevalence of myopia among children and teenagers, primarily due to excessive screen exposure, has contributed to a renewed focus on contact lenses and solutions. Teenagers in particular often feel self-conscious about…

Economy, Finance and Trade: Turkey

In 2023, Turkey’s real GDP growth slowed to 2.8% amid tight financial conditions and surging inflation, but it outperformed Western Europe’s average growth. Furthermore, Turkey’s inflation levels decreased to 53.9% in 2023, following a change in the…

Video Games in Turkey

Continued high inflation and a weak local currency negatively impacted video games in Turkey in 2023. Though current value sales increased, constant value sales fell significantly. Also, a notable trend in 2023 was the shift from mobile games to…

Traditional Toys and Games in Turkey

In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023.…

Toys and Games in Turkey

In terms of toys and games in Turkey in 2023, though current value sales increased, constant value sales fell. While inflation eased, it continued to be in the high double-digits, and this cut into profit margins. After the elections of May 2023,…

Pet Products in Turkey

Turkey’s pet products market is benefitting from the pet humanisation trend in 2024, as seen in other pet care categories. Humanisation is particularly pronounced among dog owners, who are thus more likely than other pet owners to buy non-essential…

Pet Care in Turkey

Pet care in Turkey in 2024 is seeing local consumers showing an increasingly cautious attitude towards consumption. The economic uncertainty the country throughout the review period has resulted in a widespread conservative and reluctant approach in…

Market research in Turkey

Conducting market research in Turkey provides invaluable insights for companies looking to enter or expand their presence in this dynamic market. With its strategic location, large consumer base, and diverse sectors, Turkey offers a wealth of opportunities for businesses. Effective market research allows companies to gain a deeper understanding of the local market dynamics, consumer preferences, and competitive landscape.

One of the key advantages of conducting market research in Turkey is the country’s strategic location as a bridge between Europe, Asia, and the Middle East. This unique position enables businesses to access and analyze a wide range of consumer markets and identify potential growth areas. By understanding the cultural nuances and consumer behavior in Turkey, companies can tailor their products, services, and marketing strategies to effectively target and engage with the local audience.

Turkey’s large and diverse consumer base presents a compelling opportunity for businesses. Conducting thorough market research allows companies to identify market trends, customer needs, and demand patterns, enabling them to develop targeted strategies and innovative solutions that resonate with the local market.

Furthermore, Turkey’s vibrant and evolving sectors, such as manufacturing, finance, technology, and tourism, offer rich opportunities for market research. By analyzing industry-specific trends, competitive landscape, and regulatory framework, businesses can make informed decisions and identify niche markets or untapped segments.

Turkey’s business-friendly environment and supportive infrastructure also contribute to the effectiveness of market research. The country offers a well-developed telecommunications network, modern transportation systems, and advanced research facilities, providing access to reliable data and resources.

By conducting comprehensive market research in Turkey, companies can gain a competitive edge, mitigate risks, and make informed business decisions. It enables them to identify market gaps, assess consumer demand, refine product offerings, and develop effective marketing and sales strategies.

In conclusion, market research in Turkey is essential for companies seeking to thrive in this dynamic market. By understanding the local market landscape, consumer preferences, and industry trends, businesses can position themselves strategically, tailor their offerings to meet local demand, and unlock the vast potential Turkey has to offer.

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Top Marketing Research Companies in Turkey

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Best Digital Marketing Companies in Turkey

Browsing the best digital marketing agencies in Turkey? Since the world is getting digitized, it is highly significant for every business to build up their digital identity. To assist businesses in Turkey in their search for digital partners, GoodFirms revealed the list of top digital marketing companies in Turkey. The entrepreneurs that are looking to accomplish their digital marketing goals and getting ahead of their competitors can choose the excellent company by scanning the below list. GoodFirms has indexed the brilliant digital marketing firms in Turkey after evaluating several qualitative and quantitative metrics.

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List of Top Digital Marketing Agencies in Turkey

We are Marketiff, a Result-driven Agency. We are a digital marketing agency based in İstanbul with an experienced team. We are passionate about our work. Our designers stay ahead of the curve to provide engaging ... read more about Marketiff

Scarlet Media

Scarlet is a digital communication partner located in 35 countries across 4 continents focused on digital communication and consultancy.We build long term relations while deeply comprehending our clients' businesses, in order to develop effective strategies ... read more about Scarlet Media

Celilcan Topçuoğlu Seo

I was born in 1979 and I have been in the world of Digital Marketing and Internet for nearly 20 years. I started with web design and have been operating only in the SEO field ... read more about Celilcan Topçuoğlu Seo

Walther Kranz

Headquartered in Istanbul, Walther Kranz is a high-tech public relations and digital marketing solutions agency dedicated to creating the connections that incite conversations and accelerate market success. Walther Kranz builds strong brands and great reputations ... read more about Walther Kranz

SeoZof kurucu ekibi 10 yıllık bilgi ve tecrübelerini seozof adı altında birleştirerek bir çok kurumsal ve kobi statüsündeki şirkete SEO,Dijital Pazarlama, Sosyal medya danışmalığı yapmaktadır. İnternet üzerinde rekabet etme ve ziyaretçilerinizi müşterilerinize dönüştürme konusunda 10 yıllık ... read more about SeoZof

Enkreatif Digital Agency

Yaratıcı fikirlere olan tutkusuyla enkreatif, alanında uzman danışmanlarıyla dijital pazarlama hizmeti veriyor.

Clubby Media

An agency consisting of a young, dynamic and hardworking team, who knows the importance of the digital marketing and social media era and instills this in their brands. We set out to get measurable, effective ... read more about Clubby Media

AGS Global, which is a local and national research company operating in more than 80 countries with its hundreds of customers, has been the market research partner of tens of Turkish brands in every region ... read more about AGS Global

7P THINK TANK

Plus Research Solutions

Plus Research Solutions (PRS) is an independent, dynamic and creative market research consultancy based in Istanbul/Turkey, providing customised solutions to Business to Consumer (B2C) and Business to Business (B2B) industries. We provide consultancy that adds value to strategic decision ... read more about Plus Research Solutions

FA Research and Consultancy

FA’s research expertise is amplified by long years of experience of its managers whom practice market research work over 20 years for research field services and over 10 years for research project management services from ... read more about FA Research and Consultancy

Founded in 1988 by Nezih Neyzi, who also established PEVA Research, Turkey's first market research company, TÜAD-Turkish Researchers’ Association is a professional organization of which main area includes marketing and public surveys and members are ... read more about TUAD

Aksoy Research Company

Aksoy Research Company is a professional research company that aims to do marketing and public surveys in economic and social areas at national and international levels.

Eksen Research

Eksen Research is an independent market research and fieldwork agency with several offices in Turkey, South Africa, UAE, KSA and Spain. We offer qualitative and quantitative fieldwork from different areas across emerging markets in ... read more about Eksen Research

Cremicro Growth Agency

We move your business step by step, working in a data-driven way. The most sensitive issue in this process is the correct use of your budget. We’re trying to get the most conversions by using ... read more about Cremicro Growth Agency

Fixer in Turkey

Fixer in Turkey is an Istanbul based film and video production services company managing international film and TV productions in Turkey. We provide English speaking local film crews, scout and secure filming locations, obtain filming ... read more about Fixer in Turkey

Line Production Turkey

Line Production Turkey is a line production film company based in Istanbul. We’re known with our Line Producers for resourceful contacts, amazing locations, great crew, problem-solving skills and scrupulous attention to budget. We provide full ... read more about Line Production Turkey

A2Z Productions

A2Z is a production company based in Istanbul founded in 2010. Individually, we have 17 years of experience in all aspects of the sector with a wide range of local and international agencies and production ... read more about A2Z Productions

Azat Films Turkiye is based in Istanbul, as a leading line production team in Turkey, we have produced Feature Films, TVCs, TV Series and Photoshoots. We have the best English speaking team with international exposure ... read more about Azat Films

MR UCARER FILM

Established in 2013 by Emre Ucarer, has produced movies, backstage clips, music clips, advertising and promos. Some of outstanding projects were done for Turkcell, TAV, TAV Airport Hotels, BTA, HAVAS,TGS, Cakes&Bakes, Sera Group, D-Resorts Göcek, ... read more about MR UCARER FILM

AZ Celtic Films

AZ Celtic Films provides a full spectrum of production services of the highest standards for international and local feature films, commercials, documentaries, tv productions… Established in 2010 with the soul aim to promote Turkey ... read more about AZ Celtic Films

Located in Istanbul, London & Ankara, Zeo Agency is an international SEO & digital marketing agency, and organizer of Digitalzone, the largest digital marketing conference in Eastern Europe. Zeo has won many prestigious awards over ... read more about Zeo Agency

Founded in August 2016, 5N1PR Communication Consultancy provides results-oriented communication consultancy services with its experienced, dynamic and youth team.5N1PR has a structure that is expert in its field, shares its experience and know-how entirely with ... read more about 5in1PR

As Lorbi family, we have been providing our customers with communication consultancy services at international standards since 1997 With our team of experts, we create and implement communication strategies on behalf of our customers in ... read more about Lorbi PR

UNITE Edelman

UNITE Edelman is a strategic communications consultancy company with long years of experience and knowledge in Corporate Communication Management and Brand Communications. The Company has structured itself for generating integrated communications solutions, manages the communications ... read more about UNITE Edelman

We are an online PR agency that operates with a “pay as you go” approach and does not require a fixed monthly fee. We write and distribute your press releases, and monitor your media coverage ... read more about B2Press

Bersay Communications Consultancy

Founded in 1990 by Ali Saydam, Bersay Communications Consultancy is the leader communications consultancy agency in Turkey. The agency has a highly experienced and well-educated team of 22 PR professionals serving both international and local ... read more about Bersay Communications Consultancy

Contactplus

Acting with the goal of becoming a “new generation digital communication base”, Contactplus creates the communication language of the brands it provides consultancy with its innovative below-the-line advertisement designs and digital marketing strategies.Providing new generation ... read more about Contactplus

Seokaos is an agency providing consultancy Digital Marketing and SEO & SEM service in Turkey. It was established in 2018 and has provided digital marketing services to more than 100+ companies.

SEO AJANS® specializes in SEO and serves its customers in the form of remote work with high quality and success rate. SEO AJANS, which contributes to small, medium and large-sized businesses to achieve their marketing ... read more about SEO Ajans

Webtures is one of the prestigious agencies in İstanbul, specialized İn all areas of Digital Marketing and a leading brand in Search Engine Optimization (SEO). With more than 10 years of experience in the field, ... read more about Webtures

Arina Digital

Arina Digital was founded in 2017 to provide IT-specific digital marketing solutions. We are a team of experts in tailor-made digital marketing processes for IT and other B2B industries. We design expertly crafted and personalized ... read more about Arina Digital

Rayorca Digital Marketing Agency

Rayorca Digital Marketing Agency | We Make Your Brand Star! Rayorca Digital Marketing Agency operates in all areas touched by digital, by advancing data-driven. By following today's trends, it helps your brand to become a ... read more about Rayorca Digital Marketing Agency

As the two founders of this company, we wanted to share our 15 years of production and art direction experience by opening a production company. We are an Istanbul based company. Since then we have ... read more about HT Film

In 2005, after our Istanbul ADCO advertising agency, which is Turkey's first Digital Advertising company, we switched to tourism. We have been working on tourism for many years. However, our interest in Google Ads and ... read more about Turk SEM

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What is omnichannel marketing?

Picture this: you’re browsing online for some new work clothes, and you add something to your virtual cart but ultimately decide not to buy it. Then later, you see an ad on social media for the abandoned garment. Some scratch their heads at this, but it’s actually an example of omnichannel marketing.

The prefix “omni” means “all,” and “channel” is a reference to the many ways customers might interact with a company—in physical stores, by surfing the web, on social media, and in emails, apps, SMS, and other digital spaces. And this omnichannel approach can be a powerful way to meet your customers where they are, providing them good service in line with their preferences and needs. (Note that, in this article, we use the terms “customers,” “consumers,” and “shoppers” interchangeably in referring to omnichannel marketing in both B2B and B2C contexts.)

More and more, customers move across all channels—in person, online, and beyond—to get what they want. But not every customer is looking for the same thing, and omnichannel marketing acknowledges that. Some people want more services for certain transactions; others prefer low-touch, 24/7 interactions. Effective omnichannel marketing , then, happens when companies provide a set of seamlessly integrated channels, catering to customer preferences, and steer them to the most efficient solutions.

So why is omnichannel marketing important? Research on the omnichannel experience shows more than half of B2C customers engage with three to five channels each time they make a purchase or resolve a request. And the average customer looking to make a single reservation for accommodations (like a hotel room) online switched nearly six times between websites and mobile channels. If these customers encounter inconsistent information or can’t get what they need, they may lose interest in a brand’s products or services.

And this can translate into business outcomes. Omnichannel customers shop 1.7 times more than shoppers who use a single channel. They also spend more.

Sometimes the term omnichannel is used in the context of customer service or customer experience . And it’s also used as a descriptor of other elements that go into supporting an organization’s omnichannel efforts—for instance, omnichannel supply chains , which is shorthand for an approach in which companies ensure that their supply chains are optimally set up to support omnichannel marketing efforts.

What are examples of omnichannel?

Omnichannel approaches are commonly used in retail (both B2B and B2C ), but you’ll also find it in healthcare and other spaces. Medtech companies , for instance, use a variety of channels including digital marketing, inside sales, portal and e-commerce, and hybrid sales-rep interactions to engage with healthcare professionals.

Several omnichannel examples can illustrate various approaches:

Best Buy typically focuses on commerce (both in store and online), but boosted its in-store experience by creating offerings for customers to explore smart home-technology solutions, pairing them with free in-home advisory services. And its mobile app lets customers “scan to shop” from catalogs and curbside, or buy online and pick up merchandise in the store itself, smoothing the end-to-end journey for customers with the 24/7 tech support from its Geek Squad. Best Buy’s Totaltech support offer was compelling to customers—it launched with 200,000 memberships in 2018, which climbed to two million within a year.
Beauty retailer Sephora emphasizes omnichannel personalization, relying on rich in-app messaging, personalized push notifications, and easy ways for customers to book in-person consultations. Its in-store technology is a powerful complement that allows employees to access customer favorites and suggest products they might try next. Its loyalty program also plays an important role. The efforts are already driving value for Sephora: data showed that customers visiting the retail website within 24 hours of visiting a store were three times more likely to make a purchase, and orders were 13 percent higher than for other customers.
Nike takes an ecosystems view of omnichannel, extending the brand experience and offering customers an ever-growing platform of content, offers, and community interactions. Its SNKRS and Run Club apps, for example, facilitate in-person meetups, running groups, and events. It also has an app for delivering individual workouts and fitness programs, creating experiences that go far beyond shoe and apparel lines to meet customers in their day-to-day routines.

Learn more about our Retail and Growth, Marketing & Sales practices.

How has omnichannel been affected by the COVID-19 pandemic?

Omnichannel rose during the COVID-19 pandemic as more consumers turned to e-commerce. Due to the increased demand for contactless shopping during the height of the pandemic, US grocery stores saw 20 to 30 percent of their business shift to online . Before the pandemic, e-commerce accounted for just 3 to 4 percent of total sales for grocers.

The shifts made during the pandemic are likely to persist . In the pandemic, people gravitated to curbside pickup, “buy online, pay in store” models, and self-checkout at higher rates than in the past. And recent research indicates these behaviors are “sticky”—indeed, about 70 percent of people who first tried self-checkout in the pandemic say they’ll use it again.

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What do customers want out of the omnichannel experience.

Customers want a compelling and personalized omnichannel user experience with robust digital capabilities, both online and offline. About 60 to 70 percent of consumers research and shop both in stores and online . More concretely, over one-third of Americans made omnichannel features—think buying online and picking up in store or curbside—part of their regular shopping routines since the COVID-19 pandemic emerged. Nearly two-thirds of those individuals plan to continue doing so. And younger buyers, like Gen Zers, embrace omnichannel enthusiastically; these customers don’t think in terms of traditional channel boundaries, and they expect brands and retailers to provide a seamless experience, no matter where they are.

In a sense, all customers are omnichannel customers now, McKinsey partner Tiffany Burns explains in an episode of the McKinsey on Consumer and Retail podcast :

“Many retailers still think, ‘There are omnichannel interactions and store interactions, and I’m optimizing those two things separately. I have two different teams working on and thinking about those experiences.’ But as a consumer, when I go on the retailer’s website or app, I expect to see availability, a connection to what’s in the store, and a way to order things that I can pick up in store. I also expect to be able to stand in the aisle in the store and research a product. Today, consumers are figuring out workarounds to do all those things: they’re switching over from the app to Google, looking up the product, and searching for reviews.”

Organizations that make shopping a seamless omnichannel experience , or provide an app that helps customers find their way or see what’s in stock in the store, are already creating experiences that are a win for omnichannel customers .

Is omnichannel the same thing as phygital? And what is phygital, anyway?

Omnichannel is a business strategy, while “phygital” (a portmanteau that combines the word “physical” and “digital”) refers to the integration of the physical and digital worlds.

The term suggests a completely connected world that is both physical and digital at the same time . While fewer consumers are visiting brick-and-mortar stores and choosing to use e-commerce instead, more than 80 percent of retail sales still occur in a physical location . By 2030, the shopping experience will be highly personalized , and some activities may even take place in the metaverse . According to a recent survey, 80 percent of US adults want personalization from retailers with multiple, personalized touchpoints , which can include a mobile app, digital displays, interactive screens, tech-enabled associates, and point of sale.

What about omnichannel vs multichannel?

When it comes to omnichannel vs multichannel, the key difference is the focus at the center of all efforts. Omnichannel is a customer-centric approach in which all channels are integrated so the customer has a unified and consistent experience whether they are at a physical store, using an app, or on a website. Multichannel, in contrast, tends to revolve around products instead of customers. It aims to inform as many people as possible about the product or brand, and the channels are not linked, so the customer experience is often different for each channel.

An interview with an insurance executive, Eric Gewirtzman of BOLT , makes that distinction relatable: “Insurance customers are already moving between various channels,” Gewirtzman says. “But there’s a big difference between being multichannel and being omnichannel. Just because carriers have, say, an exclusive agent channel, an independent agent channel, and a website, doesn’t mean they’re omnichannel. Too often, consumers will get a different experience and different results depending on which channel they use. This has to change. If there is no awareness between the channels, sales are lost.”

Learn more about our Financial Services practice.

What is omnichannel personalization?

Omnichannel personalization refers to the way organizations might tailor the customer experience for individuals across physical and digital channels. This includes multiple touchpoints that cater to the customer’s preferences pre-visit, during the visit, and post-visit. Customers receive products, offers, and communications that are unique to them as individuals.

Efforts to personalize the omnichannel market can have a big payoff. Indeed, getting omnichannel personalization right could help companies increase revenue by 5 to 15 percent across the full customer base.

While companies recognize the power of omnichannel personalization, they may face roadblocks in implementing these efforts for a variety of reasons:

Omnichannel personalization requires a lot of investment in technology (both software and hardware). Personalizing physical spaces often starts from scratch because it requires enabling digital touchpoints such as screens, kiosks, or tablets for store associates, which may not exist.
It is difficult to deliver a seamless customer experience and train employees. The front line needs training to understand and reinforce the customer journey.
Traditionally, companies operate their digital and physical channels independently. Omnichannel personalization requires companies to rethink their organizational structure across both the digital and physical parts of the business .

These barriers, however, can be overcome. Five steps can help companies achieve omnichannel personalization :

Define the omnichannel personalization strategy and learning agenda. It’s crucial to develop a clear view on key moments of influence in the customer journey , and then identify what outcomes are desired at each step of that journey. Finally, an organization needs to prioritize use cases to test, looking at their ability to deliver business benefits and value to customers.
Address five digital touchpoints to activate personalized experiences in physical environments. Companies need to connect digital and physical footprints to drive omnichannel personalization, especially at touchpoints where these worlds converge. Five are particularly important: mobile apps, digital displays, interactive screens, tech-enabled associates, and point of sale.
Use an omnichannel “ decisioning engine ” to deliver experiences and measure performance. This can help organizations identify, quickly and accurately, the next best action to take with each customer.
Implement agile operating practices. Personalized marketing goes beyond mere technology; it requires new ways of working, and agile marketing teams can help in this regard.
Activate omnichannel personalization in the field. To bring all these elements together, a company’s sales force must be fully aligned and well trained. In-person teams could make your customer’s day, so frontline personnel need to support personalization efforts, understand their value, and use digital tools to deliver the complete experience.

What is omnichannel strategy?

An omnichannel strategy for marketing is a way of ensuring that your efforts drive tangible business value. Rather than rushing blindly into the space, or haphazardly approaching it, organizations should step back and think about underlying business value drivers. Excelling in omnichannel depends on a laser focus on value creation, looking at both strategic and customer priorities to craft the omnichannel strategy that will be most effective for their unique circumstances.

The most successful companies set their omnichannel strategy by leading with their strategic ambition and aspirations for customer experience. There are three primary omnichannel strategies :

Commerce. This prioritizes cross-channel shopping experience both in store and online.
Personalization. This strategy focuses on tailored, targeted, and relevant cross-channel engagement at scale.
Ecosystem. Here, the strategy aims to provide rich cross-channel platforms integrated with consumer needs and lifestyles.

Learn more about our Growth, Marketing & Sales practice.

What’s involved in omnichannel operations?

Organizations can build leading omnichannel operations , spanning a variety of areas. By strengthening the foundation of your omnichannel operations and focusing on strategy, structure, and processes, you could gain a performance edge.

Topics to explore include mastering omnichannel supply chains , creating a customer-centric supply chain strategy , designing the omnichannel distribution network of the future , reimagining the role of physical stores , and more.

What should I know about B2B omnichannel?

Omnichannel has become a permanent part of B2B sales , with e-commerce, face-to-face, and remote videoconference sales all a necessary part of buyers’ experience. According to a 2021 McKinsey survey of US-based B2B decision makers, 94 percent of respondents view today’s B2B omnichannel reality as being as effective or more effective than before COVID-19. The findings also revealed that B2B customers regularly use ten or more channels to interact with suppliers, up from five in 2016.

B2B omnichannel efforts can be a path to grow an organization’s market share, but loyalty is up for grabs, with customers more willing than ever to switch suppliers for a better omnichannel experience. B2B decision makers use more channels than ever before to interact with suppliers, and being attuned to those channels will be important.

There are five must-dos for B2B companies seeking to retain customer loyalty and succeed in omnichannel:

offer a performance guarantee (nearly 80 percent of B2B customers say it’s crucial)
show product availability online
enable purchases over any channel
provide customer service in real time
ensure the customer experience is consistent as buyers toggle between channels

While B2C omnichannel efforts might be the first to spring to mind, omnichannel experience is crucial to giving all customers a better and more seamless journey.

For more in-depth exploration of these topics, see McKinsey’s insights on marketing and sales —and check out omnichannel-related job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

“ The new B2B growth equation ,” February 23, 2022, Arun Arora , Liz Harrison , Max Magni, Candace Lun Plotkin , and Jennifer Stanley
“ Omnichannel: The path to value ,” April 30, 2021, Holly Briedis, Brian Gregg , Kevin Heidenreich, and Wei Wei Liu
“ Omnichannel shopping in 2030 ,” April 9, 2021, Praveen Adhi , Eric Hazan , Sajal Kohli , and Kelsey Robinson
“ Redefine the omnichannel approach: Focus on what truly matters ,” June 22, 2020, Jorge Amar , Raelyn Jacobson , Becca Kleinstein, and Allison Shi
“ The end of shopping’s boundaries: Omnichannel personalization ,” February 10, 2020, Gal Gitter, Meg Raymond, Kelsey Robinson , and Jamie Wilkie

Want to know more about omnichannel marketing?

Omnichannel: The path to value

The new B2B growth equation

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What is the metaverse?

5 Tech Companies in Turkey to Know

Technology companies in Turkey range from local game developers to international enterprise software providers.

With its strong technology talent pool and proximity to European, Middle Eastern and North African markets, Turkey has become a hub for international technology players and homegrown tech companies alike. Whether your interests lie in game development, cybersecurity or enterprise cloud technology, opportunities abound in the country’s tech ecosystem.

Top Tech Companies in Turkey to Know

Good job games, top tech companies in turkey.

Enterprise technology titan IBM has been operating in Turkey for more than 85 years. The company provides cloud computing and storage, consulting services and a wide range of software solutions that help companies make their tech operations more effective, efficient and secure.

Serving industries ranging from automotive to retail and industrial manufacturing, SAP is a global provider of enterprise technology artificial intelligence solutions for businesses. The company has employees in 157 countries and offices in both Ankara and Istanbul.

More in this Region Top Software Companies in Turkey to Know

Gusto makes all-in-one HR software for employers, handling functions like payroll, benefits, attendance, recruiting and talent management . The company, which is headquartered in San Francisco, also has team members based in Turkey.

JumpCloud ’s suite of software offerings help companies ensure the right people have access to the right devices, software and data at the right time. Its cloud-based tools support everything from onboarding and offboarding to passwordless logins and compliance monitoring. The company has employees all across the globe, including a team in Ankara.

Istanbul-based Good Job Games is the company behind casual mobile game hits like Wonder Blast, Fun Race 3D and Color Bump 3D. Founded in 2017, the company has more than 100 employees and its games have been downloaded 2.5 billion times, according to its website.

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Home • Water Industry Insights • Top Companies in Water: Financial Signals and Market Trends, Q2 2024

Top Companies in Water: Financial Signals and Market Trends, Q2 2024

Water markets worldwide are undergoing a transformation, with several factors influencing critical inputs. Company financial reports and presentations indicate that inflation, climate change, conflicts in Europe and the Middle East, and a range of geopolitical and economic shifts are driving this change.

Bluefield Research’s team of water experts supports clients with ongoing quarterly analysis of identifiable trends and market signals in the financial reports (e.g., 10-K, 10-Q), investor calls, and presentations of publicly traded companies holding positions in water, wastewater, and stormwater for the municipal and industrial sectors.

The 50 companies tracked by our team are categorized by the following segments:

• Engineering Services

• Treatment Technologies & Solutions

• Network & Distribution

• Flow Control

• Digital Water Solutions

• Investor-Owned Utilities (IOU)

The data and analysis contained in this report highlight key factors shaping not only the segments but also the individual companies.

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Middle market businesses are a growth engine for the global economy

As entrepreneurs become successful, they often outgrow their small business roots and become middle market firms. This fast-growing, resilient sector of the global economy, defined by companies with between 50 to 250 employees, is responsible for 21% of commercial spending — $24.2 trillion in B2B spend in 2022.

Sitting between the small business with its need for streamlined tools, and the complexity of a large enterprise, middle market firms have a unique set of needs. To uncover those growing pains, Mastercard conducted in-depth conversations with commercial providers in six global markets – Brazil, Japan, South Africa, UK, Australia, and Germany.

What we found? As middle market firms scale, their ambition to digitize, automate and streamline operations remain largely unfulfilled. This presents a mutually beneficial opportunity for banks, fintechs, and other players to position themselves as the mid-market’s trusted partner — and grow their commercial portfolios.

In this report, we identify the key challenges, needs, and pain points of middle market companies and offer strategic takeaways for banks and fintechs looking to capture a greater share of this critical, yet often overlooked segment. From rising demand for solutions tailored to cash flow management, to the need for better defense against cybercrime, Mastercard sees an untapped opportunity to help the middle market gain the resources they need to achieve their full potential.

To understand how we can better meet the needs of middle market businesses globally, Mastercard commissioned research to identify the priorities, pain points and unmet needs of this fast-growing and underserved segment.

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Devjyot reports on Southeast Asia, with a focus on business stories and those involving the nexus of money and power. Previously, he was a politics and general news correspondent based in New Delhi, where he was part of Reuters teams that won India’s Ramnath Goenka Excellence in Journalism Award and the South Asian Journalists Association Award. He is a graduate of Columbia University, King's College London and Loyola College in India.

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A group of hackers claiming responsibility for a cyberattack on CDK's software systems has demanded millions of dollars in ransom to put an end to the hack, which affected auto dealers across the United States, Bloomberg News reported on Friday.

After winning a narrow victory in last year’s presidential elections, Recep Tayyip Erdoğan began his new term with renewed vigour and continued tight control over the media. But with the country still split, the president suffered a setback in March 2024 local elections, the biggest defeat for the ruling party since 2002.

The general election campaign in 2023 took place in an atmosphere of intense sorrow and heightened grievances about the devastating February earthquakes. Described as ‘competitive, but still limited’ by the Organisation for Security and Co-operation in Europe’s election observation team, the 2023 elections were characterised by campaign coverage in the mainstream media that mostly favoured the ruling parties and candidates. 1 Government-friendly brands such as CNN Türk, which is owned by Demirören Media and A Haber, owned by the Turkuvaz Media Group, as well as the public broadcaster, TRT, allocated disproportionately greater airtime to the incumbents despite impartiality being required by the Turkish constitution.

Meanwhile the High Council for Broadcasting (RTÜK), whose legal obligations include securing freedom of expression and media pluralism, handed out heavy fines to a number of TV channels that included critical voices. NOW TV (formerly FOX) was amongst those fined for a live election broadcast in which a journalist said that ‘democracy does not solely consist of the ballot box’. HalkTV was fined 5% of its monthly ad revenue for carrying comments questioning the legitimacy of the election outcome from a ‘political standpoint’ as opposed to a legal one. Another station was fined 3% of its monthly ad revenue for discussing allegations of ballot irregularities. 2

To the widespread surprise of many, however, local elections in March 2024 marked the largest electoral defeat for President Erdoğan and his ruling party since 2002. Winning not only Turkey’s largest cities including Istanbul, the capital Ankara, and Izmir, but also some of the rural districts that were long considered as government strongholds, the main opposition party, Republican People’s Party, also secured the most votes nationwide. Many analysts agree that these results, almost a year after Erdoğan’s presidential victory, reflect widespread frustration with the skyrocketing inflation rates, near 70% in April 2024.

Turkey also celebrated the Republic’s 100th anniversary in 2023, which coincided with a major controversy involving the Disney Plus (Disney+) platform, resulting in a wave of subscriber boycotts. Originally set to be released on 29 October, Republic Day, it was announced that the six-episode series on the country’s founding father, Mustafa Kemal Ataturk, would be pulled from the platform. Amidst allegations that Disney’s decision was linked to lobbying by the Armenian diaspora, the RTÜK started an investigation into the platform for disrespecting ‘the most important social value’ of the Republic. 3

In December 2023, RTÜK was back in the headlines when it issued a fine and a two-episode ban on NOW TV’s drama series Kızıl Goncalar (Crimson Buds) for its critical depiction of pious characters in the show in a way that violates the society’s national and spiritual values and general morality.

The longstanding media censorship climate in Turkey also impacts freedom of discussion and debate in social media and video networks. Over the last decade, a number of famous journalists have gained popularity by carving out a niche on platforms such as YouTube, with less oversight or interference from the government. But now a number of legal amendments, such as the Disinformation Bill, pose greater uncertainty and risk to journalists, activists, and ordinary citizens alike. This year’s Digital News Report data show that 44% report sharing news online, with previous data indicating that the majority feel they have to be careful when talking about politics with others online.

In January 2024, the state-run Press Bulletin Authority (BİK) accepted a regulation that includes online news sites among the media where official announcements and advertisements will be published. The Turkish Journalists Association have opposed this in part because of concerns that the official announcement requirement being removed when a website is blocked would constitute a serious risk to the freedom of the press and expression in a country where blocking decisions are frequently issued. 4

Nic Newman Senior Research Associate, Reuters Institute for the Study of Journalism

Changing media

Television remains the most influential news medium in Turkey along with online news services of the leading national publishers. Printed newspapers, by contrast, are in sharp decline, with weekly reach less than half what it was in 2015.

Trust in news overall

Trust in news in general has remained stable at 35%. While most brands that still carry critical voices of the government have seen a slight increase in their trust scores this year, the public broadcaster (TRT), which has been criticised for its election coverage in favour of the incumbent, dropped 3pp.

RSF World Press Freedom Index

Measure of press freedom from ngo reporters without borders based on expert assessment. more at rsf.org.

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1 https://www.osce.org/odihr/elections/turkiye/543552

2 https://ipi.media/turkey-broadcast-regulator-fines-several-news-channels-over-critical-coverage-of-elections/

3 https://www.washingtonpost.com/world/2023/08/02/turkey-disney-ataturk-series-cancelled/

4 https://medyascope.tv/2023/01/13/internet-haber-sitelerine-iliskin-resmi-ilan-ve-reklam-yonetmeligi-bik-genel-kurulunda-kabul-edildi-gazeteciler-cemiyeti-anayasaya-ve-calisma-hurriyetine-aykiri/

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Typical Scope for Market Research. Client Examples for Market Research. Other Services to understand Markets. Brief Industry Overviews about Turkish Sectors. Information about the Turkish Market. Get in touch with us. Ms. Berna Y. Gurleyen. Head of Competence Centre-Research Services. +90 542 559 25 86.
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Market research company in Turkey, Market Research firm in Turkey, clinic test, focus groups, facility. Send Us your Brief. About Us. 7P THINK TANK GROUP was founded in 2002. We are an independent and local marketing research company based in ISTANBUL providing both quantitative and qualitative research to clients in many different markets.
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7) Competitive Landscape: Conducting market research helps companies learn about their competitors, analyze their strategies and develop unique methods to stand out in the market. 8) Market trends and innovations: Keeping abreast of the latest market trends, new technologies and consumer preferences in Turkey allows companies to tailor their ...
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We are among the top market research companies in Turkey specialized in Automotive, Consumer, Healthcare, Travel, and Tourism Market Research and Data Collection Services. Our team is an expert in Focus Group, IDI, Tracked Online CAPI, CAWI, CATI, and Market Research Surveys. We have a dedicated team of local language interviewers and have ...
10 top Market Research companies and startups in Turkey in 2024
Market Research companies snapshot. We're tracking UXapply, Uservision and more Market Research companies in Turkey from the F6S community. Market Research forms part of the Marketing & Sales industry, which is the 31st most popular industry and market group. If you're interested in the Marketing & Sales market, also check out the top Marketing, Digital Marketing, Social Media Marketing ...
Top 10+ Market Research Companies in Turkey
HedefGrup Research Services LTD. Address: Istanbul, Turkey. HedefGrup, was founded in 2004 by an experienced team that had served for a long time in the research industry.We have extensive experience in working with foreign clients, in adapting their needs to the Turkish customers. ... +90-216-340.8480.
The Best Market Research Companies
Matris Research is a İstanbul, Turkey-based market research company. They focus on market research, event marketing & planning, and marketing strategy and were founded in 2010. Read More Industries. View Profile Visit Site 7. FMC Group (0 Reviews) Not yet reviewed. Undisclosed; 50 - 249 employees ...
Market Research Company in Turkey
InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry. With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all. In-Depth Interviews in Turkey.
Key Market Research Companies
Discover the top market research companies in Istanbul providing valuable insights and strategic guidance to businesses. Learn more about Ipsos KMG, FutureBright, Alfa Market Research, HedefGrup Research, and Aksoy Research.
Market Research Turkey
Economy, Finance and Trade: Turkey. May 2024. In 2023, Turkey's real GDP growth slowed to 2.8% amid tight financial conditions and surging inflation, but it outperformed Western Europe's average growth. Furthermore, Turkey's inflation levels decreased to 53.9% in 2023, following a change in the….
Market research in Turkey
Effective market research allows companies to gain a deeper understanding of the local market dynamics, consumer preferences, and competitive landscape. One of the key advantages of conducting market research in Turkey is the country's strategic location as a bridge between Europe, Asia, and the Middle East.
23+ Top Market Research Companies in Turkey
Below is a list of all marketing research companies in Turkey. Articles & Videos Research Case Studies Qualitative Research Quantitative Research Research Career Blog CX/UX Research Videos Quirk's Magazine (PDFs) Write For Quirk's Show All Categories Companies ...
Top Market Research Companies in Turkey
Connect with Us Quirk's Insights Media 4662 Slater Road, Eagan, MN 55122 651-379-6200. [email protected]
Best Digital Marketing Companies in Turkey
Linq Social. Digital Marketing Agency. Linq Social is a professional digital marketing company located in Istanbul, Turkey. We offer a broad spectrum of web and marketing services: global and local PPC, SMM, FB&Insta ads, business branding, website development, and design. $50 - $99/hr.
Market research Companies in Turkey
Discover top Market research companies in Turkey for a powerful list of business leads and contacts, tailored to supercharge your company's sales efforts. ... Market research companies in other countries. France ( 290 Companies) Australia ( 387 Companies) Germany ( 365 Companies)
Find & Research Companies in Turkey
Find & Research Companies in Turkey. Get access to 6sense's database of market insights, competitor information, and contract renewals for more than 108813 companies in Turkey. 108813. No. of Companies. Company Name Location Industries Employees. 0 - 9. 10 - 19.
What is omnichannel marketing?
Personalized marketing goes beyond mere technology; it requires new ways of working, and agile marketing teams can help in this regard. Activate omnichannel personalization in the field. To bring all these elements together, a company's sales force must be fully aligned and well trained.
5 Tech Companies in Turkey to Know
JumpCloud's suite of software offerings help companies ensure the right people have access to the right devices, software and data at the right time.Its cloud-based tools support everything from onboarding and offboarding to passwordless logins and compliance monitoring. The company has employees all across the globe, including a team in Ankara.
7 top Market Research companies and startups in Istanbul in June 2024
Market Research companies snapshot. We're tracking UXapply, Expertera and more Market Research companies in Istanbul from the F6S community. Market Research forms part of the Marketing & Sales industry, which is the 31st most popular industry and market group. If you're interested in the Marketing & Sales market, also check out the top Marketing, Digital Marketing, Social Media Marketing ...
Top Companies in Water: Financial Signals and Market Trends, Q2 2024
Bluefield Research's team of water experts supports clients with ongoing quarterly analysis of identifiable trends and market signals in the financial reports (e.g., 10-K, 10-Q), investor calls, and presentations of publicly traded companies holding positions in water, wastewater, and stormwater for the municipal and industrial sectors.
EU tariffs on EVs sting China but won't halt BYD's advance
In contrast to BYD, state-owned carmaker SAIC is in a "disastrous" situation facing 38.1% in additional tariffs, according to Sebastian. EV sales in the EU accounted for 15% of the company's ...
Middle market businesses are a growth engine for the ...
As entrepreneurs become successful, they often outgrow their small business roots and become middle market firms. This fast-growing, resilient sector of the global economy, defined by companies with between 50 to 250 employees, is responsible for 21% of commercial spending — $24.2 trillion in B2B spend in 2022.
Chinese automakers retain grip over Southeast Asia's booming electric
Electric vehicle sales are surging in Southeast Asia, led by China's BYD and Vietnam's VinFast , eating into the internal combustion engine car market dominated by Japanese and Korean firms ...
Turkey
Turkey also celebrated the Republic's 100th anniversary in 2023, which coincided with a major controversy involving the Disney Plus (Disney+) platform, resulting in a wave of subscriber boycotts. Originally set to be released on 29 October, Republic Day, it was announced that the six-episode series on the country's founding father, Mustafa ...
Market Data Firm AlphaSense Valued at $4 Billion in Fundraise
The market-research startup AlphaSense was valued at $4 billion as part of a recent fundraising round that will help it pay for a $930 million takeover of the data provider Tegus.

Market Research in Turkey

Information about the Turkish Market

Advantages of conducting a Market Analysis in Turkey with FMC Group

FMC Group’s Market Research Methodology and Tools for the Turkish Market

Typical Scope for Market Research in Turkey

Client Examples for Market Research in Turkey

Market Size Estimations for the Turkish Section of a Published Global Syndicated Study

Strategy for Reentering Turkish Market

Location analysis for an investment

Market Research for investments

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Top Market Research companies in Turkey

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Turkey’s Strategic Industries

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Market Research in Turkey: Current Trends in Turkey

Main Tourist Attractions in Turkey

Business Opportunities in Turkey

1. Environment and Waste Management

2. Healthcare

3. Tours and Travel

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Market Research in Turkey: SWOT Analysis of the Turkish Market

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The IT Industry In Turkey: Companies and Country Overview

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What is Market Research and what are its benefits for your projects?

MARKET RESEARCH IN TURKEY

10 reasons highlighting the importance of understanding the Turkish market before starting to work in Turkey:

8 features that distinguish consumer behavior in Turkey from other countries:

TURKEY IMPORT DATA IN 2022

TURKEY EXPORT DATA IN 2022

GENERAL ANALYSIS 2022

GENERAL STATISTICS FOR TURKEY

TOP IMPORT CITIES

The top 20 countries Turkey imports from are listed below:

The top 20 countries Turkey exports to are listed below:

WHICH SECTORS WILL GO TO THE FRONT IN TURKEY IN 2024?

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Market Research Companies in Turkey

FutureBright Research and Strategic Consultancy

Sever Impeks Marketing Research and Consultancy Ltd.

Alfa Market Research & Consultancy Ltd.