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Reimagining a global icon

A new era for automotive

PruittHealth

Growing access to care for seniors

Customizing a cult classic

Climate change gets real in the metaverse

VFX brings imagination to life

UN Global Goals

The World's To-Do List

Fighting COVID with data

Music makes speech therapy a hit

Australian Institute of Marine Science

A second chance for coral

Japan's first digital bank

Telkom Yep!

One-stop digital marketplace

Salling Group

A new retail business on express delivery

GERANDO FALCÕES

Launching social change in the metaverse

Revel Moments

Bridging the gap between fans and players

Signet Jewelers

Making a jewelry retailer shine

IHG Hotels & Resorts

A future-ready app for world-class travel

Awards & Recognition

Emmy Award Wins: Leading the Way in VFX Innovation

Explore how our award-winning VFX work has set new standards and continue to inspire the industry.

Accenture Song Wins Six Red Dot Awards

Bringing brands to life through creativity and technology.

Accenture Song at Cannes Lions 2023

Song takes home the Dan Wieden Titanium Grand Prix for Tuvalu “The First Digital Nation”

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October 27, 2015

Improving Customer Experience is Top Business Priority for Companies Pursuing Digital Transformation, According to Accenture Study

Challenges to becoming a customer-focused digital enterprise include digital strategy ownership, organizational readiness, and establishing metrics to measure digital success

NEW YORK; October 27, 2015 – Improving the overall customer experience is a top business priority for companies and a main driver behind their digital transformation ambitions, according to a new study from Accenture (NYSE: ACN). But the majority of businesses don’t set themselves apart yet from competitors through the digital customer experience they offer.

The study, titled “ Digital Transformation in the Age of the Customer ,” is based on a survey of nearly 400 decision-makers in companies globally. It was commissioned by Accenture Interactive , part of Accenture Digital, and conducted by Forrester Consulting. Key findings in the study include:

• “Improving the customer experience” topped the list of business priorities companies have for the next 12 months. It received the most number one rankings (21 percent), followed by “growing revenues” (17 percent) and “improving differentiation” (16 percent).
• “Improving customer satisfaction” was cited as one of the top three motivations for digital transformation, along with “increasing profitability” and “accelerating speed to market.”
• Companies are focusing on digital channels to make customer interactions more engaging: sixty-three percent are planning to enhance their online experience, 46 percent are looking to add or improve their mobile offerings, but only 39 percent want to improve their in-store experience.

“Customer experience is now clearly at the heart of digital transformation, and digital is at the center of that customer experience,” said Anatoly Roytman, managing director Accenture Interactive and global digital commerce lead. “But many companies have considerable ground to cover on their path to becoming digital enterprises. They’re challenged with setting a digital vision and strategy, getting the right people in place, and measuring digital success.”

Three Challenges to Becoming a Customer-Focused Digital Enterprise

• Setting a Digital Vision and Strategy: Confusion over who sets the digital vision and strategy hampers digital transformation, as indicated in the study. Currently, ownership is divided between the chief executive officer (38 percent), chief information officer (33 percent), chief digital officer (ten percent), and chief marketing officer (eight percent). When asked who should own an organization’s digital vision and strategy, the CIO came out on top (30 percent) followed by the CEO (27 percent). The CDO and CMO lagged at 17 percent and eight percent, respectively.
• Organizational Readiness: Respondents were hesitant that their business has the right people in place to execute its digital strategy. They listed their “organization” as the part of the company that is least ready to digitally transform (64 percent) compared to technology (75 percent) and operational processes (75 percent).
• Measuring Digital Success: Companies tend to worry about implementation of processes and technologies before putting in useful analytics and metrics with which to evaluate them. Fifty-seven percent of the respondents said that implementing digital technologies is critical to enabling their digital business, but only 29 percent said establishing digital metrics and measurements are.

Digital Customer Experience Not Yet a Differentiator for Most Companies Considering these prevailing challenges, it may not be surprising that only five percent of respondents think their organization is exceeding their customers’ expectations in digital experiences, while 73 percent believe they meet those expectations. “Look at how fast consumer behavior is changing and how great customer experiences are jumping industry boundaries,” said Jay Dettling, managing director Accenture Interactive and North America digital commerce lead. “Companies need to ask themselves how long customers will accept experiences that are just ‘good enough’.” Recommendations from the study

• To achieve differentiation through digital customer experiences, leaders from different parts of the business will need to team up even more tightly. They need to recognize that digital transformation can’t be confined to a single department.
• Leaders should advocate digital transformation and customer experience with clear goals to ensure that all changes to culture, processes and technology ultimately support the digital vision and are not made in isolation.
• The way to becoming a digital enterprise requires its leaders to take risks and learn from mistakes. For example, adding functionality that is in the spirit of digital transformation and the customer experience shouldn’t always require traditional approvals and a detailed business case.
• Third-parties can help fill gaps even digitally mature companies will have and make it cheaper and faster for the organization to implement and execute their digital strategy. Forty-five percent already work with providers on enhancing the customer experience.

“Operationalizing digital transformation, developing digital visions and strategies, and executing the required organizational change are inhibitors to achieving superior customer experience,” said Roytman. “Only a few organizations have the capabilities to master customer-focused digital transformation by themselves efficiently and at pace. Our findings show that nearly 90 percent use third-party providers for at least one component of their digital transformation. With their capabilities, providers help plug the gaps and manage the drive for transformation.” About the research The study, “ Digital Transformation in the Age of the Customer ,” was commissioned by Accenture Interactive and is based on a survey Forrester Consulting conducted among 396 decision-makers with responsibility for customer experience strategy or digital initiatives in US, Canada, the UK, Germany, France, China, India, Japan, Brazil, and Mexico in May/June 2015. The research covers B2C and B2B companies in the following industries: Automotive, Consumer Goods, Technology and Electronics, Manufacturing and Materials, Retail, Media and Entertainment, Travel and Hospitality, Energy and Utilities, Telecommunications, Banking, Life Science, Insurance, Capital Markets. For further information on this research, please join an upcoming webinar with Accenture and guest Forrester on November 12, 2015 at 11:00 AM ET/16:00 PM GMT/17:00 PM CET and register here: http://webcast.accenture.com?event=digital-transformation . About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 358,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$31.0 billion for the fiscal year ended Aug. 31, 2015. Its home page is www.accenture.com . Accenture Interactive, part of Accenture Digital , helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive . # # # Contact: Jens R. Derksen Accenture + 49 175 57 61393 [email protected]

KEY RESULTS

Increase in Brand Awareness

Increase in Brand Consideration

Increase in Brand Usage

Marketing Objectives

Accenture is a leading global professional services company , providing a broad range of services in strategy and consulting, interactive, technology and operations.

In 2021, Accenture set out to gain market share and fuel growth by updating perceptions about what it can do. Its target clients were C-suites and senior business decision-makers who were looking to transform their businesses through innovation.

In the run-up to the launch of its new brand message “ Let there be change ”, Accenture wanted to convince these business leaders that it had the end-to-end solutions to help them. It aimed to achieve competitive stand-out by becoming known for its research and perspectives and by illustrating its market leadership.

The Financial Times reaches 52% of C-suites in Accenture’s key markets, the highest amongst our competitors. Accenture saw that the FT could help it reach exactly the right audience; drive buzz with high-profile thought leadership content; and ensure that its new brand expression would be seen throughout Europe.

Our Solution

The FT devised a research-based multi-touchpoint campaign across Europe that promoted Accenture’s story to the FT audience and showcased its brand message in a credible environment, aligning it with high-profile FT editorial series, webinars and newsletters. Accenture had 100% share of voice across the series.

To get deeper insights before creating the campaign , the FT research team carried out a Management Consultancy Global Impact Study among over 550 of the world’s leading C-suites. This allowed us to understand the audience’s needs and see where Accenture currently stood among its competitive set.

We knew from the brief and our GIST findings that we needed to position Accenture around specific topics of interest.

• The focus of the campaign was the ‘ Economists Exchange ’ article series, exploring what a post-Covid recovery will look like. It featured top FT commentators like Martin Wolf and Gillian Tett in conversation with 12 world-leading economists, from Kristalina Georgieva to Raghuram Rajan and Jeffrey Sachs.

• We brought the topics to life in three co-hosted webinars , featuring high-calibre speakers such as Rolls Royce CEO Warren East.

• We launched an Accenture-sponsored mini-series on the ‘Tech Tonic’ podcast, exploring the big ideas driving innovation.

• Accenture also aligned with key topics of interest by sponsoring an FT Special Report ‘ The Cloud ’ and two premium newsletters: Tech FT and Coronavirus Business Update .

In an FT media first, we ran a campaign called ‘ Accenture Voices ’ to promote Accenture’s key influencers. The marketing team combined sponsorship of all native and display advertising units on the homepage across all key regions. Bespoke Promoted Content Units , served across FT.com, used semantic profiling to ensure contextual relevance and audience reach. A bespoke marketing campaign included paid social promotion, Linkedin targeting to Accenture employees, and 500,000 co-branded traffic driving impressions across FT.com

The campaign delivered exceptional results for Accenture, positioning it strongly as a leader in change.

• The Economists Exchange series reached over 102,000 known unique readers

• 1,200 senior business decision-makers attended the associated webinars, generating leads for Accenture

• With 10 touchpoints, this single campaign reached 502,191 unique FT readers and 92,000 unique C-Suite readers

• Accenture Voices saw over 4.4 million impressions and over 4,100 clicks

• Newsletter sponsorships delivered over 3.5 million impressions and 1,262 clicks

• The Special Report The Cloud reached 350,000 unique users

At the end of the campaign, the FT ran another Management Consultancy Global Impact Study to assess the impact of these results against the initial pre-campaign study. Across EMEA, Accenture had managed to increase its brand awareness by 60% . In Europe, it ranked highest as a firm that is a leader in digital development and innovation, and usage of the firm had increased by 27% . What’s more, 52% more senior decision-makers said they will be using Accenture in the next 12-24 months.

The post-campaign brand uplift study showed Accenture as the joint highest-scoring unaided first choice brand for management consultancy firms , while consideration saw an uplift of 31% between the control group and those that had seen the ads.

More case studies

Carrying out a proprietary research study and using the findings to create bespoke content helped us to establish Aon as a thought leader in M&A. It successfully shifted brand perception and, crucially, generated sales meetings.

Smurfit Kappa

Original FT research produced valuable insights into what C-suite executives think of sustainability and business. These findings formed the basis of thought leadership content that generated widespread media coverage and a surge in interest from the target audience.

Through survey insights that dictated a content strategy, a blend of FT editorial and engaging video content was produced to communicate complex financial concepts for existing and prospective clients.

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Accenture Interactive: Managing clients’ multi-million dollar media budgets & streamlining campaign analytics with Supermetrics

Key takeaways.

• Over time, their clients’ data volumes grew so significantly that spreadsheets could no longer handle the task
• Today, Accenture Interactive uses Tableau for high-level client reporting, while Supermetrics and Google Sheets are dedicated to internal analytics, campaign optimization, and quality assurance against Tableau
• With the help of Supermetrics, the Accenture Interactive team has been able to save 1.5 hours every day and build a solid foundation for scalable budget pacing and conversion tracking tools

Quick facts

Industry: Marketing agency

Founded: 2009

Size: 5,000+ employees

Markets: Global

Products: Supermetrics for Google Sheets

Accenture Interactive is a global marketing agency that designs, builds, communicates, and runs customer experience programs for their clients around the world.

Digital Media Specialists Patrick Siki and Alexandre Piron work at the agency’s Montreal office. In close collaboration with Accenture Interactive’s dashboarding team, they run, optimize, and report on their clients’ multi-million dollar media campaigns across search, display, programmatic, and video advertising.

Accenture Interactive’s marketing reporting challenge

Alex and Pat work together on the account of a Fortune 250 company. With an annual media budget in millions of dollars and channels ranging from Google Campaign Manager to Google Search Ads 360, and from Google Display & Video 360 to Facebook Ads, keeping track of the client’s total ad spend and conversions is not exactly an easy feat.

Alex says, “Because we have such a big media budget, we end up with a huge amount of data. Manually pulling this into a spreadsheet was a huge pain and it took our 3-person team an hour and a half each morning. And that was on a good day when there weren’t any issues.”

The manual process of copy/pasting data from each media platforms’ UI into a spreadsheet was also prone to errors.

Pat says, “Logging into each platform to manually pull the data we needed was slow in itself but what made the process even slower was when someone accidentally copied a number into the wrong cell. The team sometimes had to spend a full day on figuring out where the mistake was.”

Pat continues, “Our first goal was to better manage budget pacing, because the first and the last week of each month tend to spend more than other weeks. There’s also some daily variation between certain weekdays and weekends, which we need to optimize for.”

Pat and Alex also quickly noticed that a large ad spend warrants better client reporting.

Alex explains, “We send the client a weekly report where they can quickly see the results for the past week in terms of ad spend and conversions across different channels.”

The evolution of Accenture Interactive’s reporting process

Pat and Alex first started using Supermetrics at a Canadian agency called Konversion, which was later acquired by Accenture Interactive.

As they gradually transitioned from the small independent agency to serving bigger and bigger clients under the Accenture umbrella, their client reporting process also went through an evolution.

Phase 1: Reporting automation with Supermetrics for Google Sheets

At Konversion, Alex and Pat were working with smaller clients, which meant smaller budgets and a limited volume of data.

To streamline their clients’ budget pacing and reporting with automated data transfers, they chose Supermetrics for Google Sheets.

Alex says, “We chose Supermetrics because it’s a great tool that’s easy for anyone to use. Whatever you want to do in a spreadsheet, you can do with Supermetrics. Just add any formulas and run any queries that you normally would, but without having to worry about getting the right data into the spreadsheet first.”

He continues, “The way I see it, Supermetrics is the best tool for connecting data from different platforms. It’s versatile because it allows you to choose where you want to move your data. I happen to like spreadsheets but we were also considering using Google Data Studio at one point, and it’s great that I would’ve been able to use Supermetrics for that, too.”

With Supermetrics for Google Sheets, Alex was able to build a complex logic that helped the team manage the clients reporting.

However, as Alex and Pat transitioned fully into Accenture Interactive and started working for the large energy company, they quickly realized that their trusted Google Sheets set up would quickly burst from its seams.

Phase 2: Transfering the existing reporting logic into Tableau

Pat explains, ”When we took the Fortune 250 company’s project, we had already become Accenture Interactive’s media team. This meant that we could focus on running and optimizing the campaigns, while the dashboarding team would take over the dashboards.”

Luckily, though, the reporting logic that Alex had perfected in Google Sheets was not wasted.

Alex says, “While Google Sheets wasn’t able to ingest the huge volume of data we’re generating for the client, the analytics team has been able to use the same logic for budget pacing in Tableau. We’re now working closely with them to help optimize and finetune the new system.” The result is an automated client reporting process that satisfies stakeholder needs with high-level data.

Pat adds, “As we got the Tableau dashboard up and running, we were able to focus on improving our internal reporting, which helps us better optimize our campaigns.”

Phase 3: Moving internal reporting to Google Sheets with Supermetrics

Instead of kissing Supermetrics goodbye, the media team at Accenture Interactive decided to turn their trusted Google Sheet into an internal campaign monitoring and optimization tool.

Alex says, “After moving our high-level client reports into Tableau, we decided to repurpose the Google Sheet into an internal report. We added more metrics, breakdowns, and variations to help the team better optimize the campaigns.”

The internal report has been broken down into smaller pieces to avoid any data limitations, allowing the team to access granular data from each advertising platform.

Alex continues, “This would have been very difficult without Supermetrics because usually the more granularity you need, the more manual reporting becomes. Some metrics are not even available in the ad platforms’ own user interfaces, and that’s where Supermetrics saves the day.”

Now that Accenture Interactive’s internal reports are consolidated, the final missing piece is importing offline data. While the team currently manages this process manually on a weekly basis, Pat and Alex are exploring the option of using Supermetrics’ JSON connector to import call conversions.

The impact of Supermetrics

Over time, Supermetrics has turned into a valuable client reporting and internal marketing analytics tool for the Accenture Interactive team.

Overall, the media team has seen four kinds of benefits from using Supermetrics:

• Significant time savings compared to a manual data collection process
• Eliminating human error by replacing copy/paste with automation
• Gaining a centralized view into the most important data
• Improving internal reporting

Pat says, “Every morning, I open the master dashboard that we built with Supermetrics. The main benefit is that it always has fresh and accurate data in a single view. It saves me a lot of time because I don’t have to log into all these different platforms.”

He continues, “Supermetrics also eliminates human error from our reports. When you’re in a rush to build a report for a client, it’s easy to accidentally paste a number to the wrong cell. Supermetrics doesn’t make those mistakes and now we can trust the data we report to our clients.”

Turn your marketing data into opportunity

We streamline your marketing data so you can focus on the insights.

Customer Case Study: Accenture and Semantic Kernel

Sophia Lagerkrans-Pandey

March 26th, 2024 0 3

Accenture Evolves its Data Analytics with Microsoft Semantic Kernel

Below we’ve provided a brief overview of the Customer Story of Accenture. Check out the entire Accenture Customer Story featured here: Accenture evolves its data analytics with Microsoft Fabric to calibrate the new “experience office”

Accenture created DEX, an AI-enhanced experience measurement framework. Leveraging Microsoft Fabric, DEX transforms data collection and analysis with AI, prioritizing user experience and productivity and allowing you to fine-tune your digital strategies to align with your workforce’s needs and expectations. It’s a shift towards a user-focused model that simplifies complexity and paves the way for better customer outcomes. Built and tested within Accenture itself, DEX is set to transform workplace dynamics in organizations worldwide.

Quantifying success through better enterprise data analysis

As one of the world’s largest professional services companies, Accenture is a leader in the current and evolving states of workplaces across the globe. Accenture has been working to help clients measure the efficiencies of remote, in-person, and hybrid work approaches. Accenture is at the forefront of helping companies measure what’s working, what isn’t, and the ways in which employees are navigating the numerous styles of workplaces, processes, and collaboration tools.

The challenge is not the ability to accumulate data towards this goal, but rather in managing and mining insights from that data.

Reinventing workplaces by democratizing data and insights

Accenture turned to longtime partner Microsoft to help realize the first generation of its new Digital Experience Measurement (DEX) Platform; a standardized system that quantifies six dimensions of an employee’s experience within a company: usability, user adoption, sentiment, support, performance, and accessibility.

DEX uses  Microsoft Fabric  and  Microsoft Semantic Kernel  with an open-source library. Microservices move data and responses using  Microsoft Azure OpenAI  to create an AI Large Language Model (LLM) on the back end.

Fabric integrates an extensive array of datasets, pulling from diverse sources such as custom applications, data warehouses, and other disparate repositories, and consolidating them into a single, unified repository within Fabric’s OneLake.

Unlocking information from data had previously been a complex exercise – structuring data, then building custom tools to accomplish a defined set of anticipated needs. Mining the data required custom-built tools to parse and deliver a limited data set. This created a number of isolated data silos that continued to grow over time.

DEX isn’t just about bringing data together; it’s about creating a unified, secure, integrated experience from end to end. Whether it’s visualization, developer interaction, or data analysis, Fabric simplifies the complexities for Accenture.

“Creating a seamless, connected digital experience that helps our people navigate across the expert knowledge at Accenture we believe will, in turn, have a positive correlation on customer satisfaction,” says Christensen.

“That’s where DEX is ultimately headed: getting the tools in the hands of the end users themselves,” says Tybor. “Our IT department can of take a step back and focus on enabling our business goals while ensuring we have a more secure and governed data estate—ultimately enabling the businesses’ strategic goals,” he added.

Please reach out if you have any questions or feedback through our  Semantic Kernel GitHub Discussion Channel . We look forward to hearing from you! We would also love your support, if you’ve enjoyed using Semantic Kernel, give us a star on  GitHub .

Discussion is closed.

Hazy is an enterprise software that makes data available for the most complex and regulated environments in the world.

Hazy sets enterprise data free. Our technology re-engineers data to make it faster, easier and safer to use, helping to power the new global economy.

Accenture unlocks customer project with synthetic data

“We’re using Hazy synthetic data to verify different sequences and different assumptions we made around customers using qualitative and quantitative assumptions before, but Hazy allows us to test that on realistic customer data.”

Accenture worked with a banking customer to build a Fostering Better Finance application. The project aimed to identify vulnerable people from their credit and debit transaction profiles and intervene early to drive better financial outcomes. This project relied heavily on using their customers' most sensitive transaction data.

• High barrier to work with partner Accenture's banking client was excited to run the project, however saw major security and governance hurdles to jump over in order to grant data access.
• High level of risk The team recognised the risk of working directly with this data and the potential damage to their business it could cause if they were responsible for a data breach.
• Long lead time to work with customer data Accenture and their customers want value delivered quickly. It's part of Accenture's competitive advantage. Long lead times to get projects started can dampen the momentum of great initiatives.

Patrick Hegarty at Accenture leveraged synthetic data to get his project started, build and test prototype applications and provide demonstrable proof to the client that they could deliver value. This was achieved with zero risk to any real customer data.

“Using Hazy's banking transaction generator, Hazy generated a representative synthetic data set that contained detailed account information about fictional individuals based on the client's data content. These individuals also had associated transaction profiles covering three years of interactions and account usage.

This data contained no real customer information but generated realistic customer profiles and behaviours. This meant Patrick could immediately begin to build the Fostering Better Finance application at no risk.”

“Accenture deployed the Hazy Generator on-premise within their own cloud based development environment. This meant they didn't have to deploy any part of their technology stack on to their customers premise to get the project started.

Multiple users at Accenture used the Generator to create synthetic data sets when they needed it to test and develop the Fostering Better Finance application. This approach was a lot more flexible than the heavy user restrictions that are usually placed on real data.”

The Fostering Better Finance project was successfully delivered to their customer and is now being rolled out to other clients. Hazy synthetic data underpinned the success of the initial project and can be used in the future to help other clients to use the application.

Get started with synthetic data for free

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Customer Success: Accenture Technology Case Study

Case study: accenture technology.

Train 80,000 Developers in One Year

Accenture builds and maintains IT systems for the world’s most recognized brands. They sought a partner that could provide scalable self-service learning to address the needs of a large, multi-national developer workforce and enable the creation of secure, resilient software applications for their clients.

Train 80,000 software engineers

Teams had varying skill levels, and job functions focused on resilient design, secure coding, and robust application constructs.

Provide deep, continuous measurement

Reporting requirements included analysis by geography, job function, and business group.

Maximize training engagement

Driving completion would impact ROI for the training and pay dividends to Accenture clients as skill sets rose.

Goal exceeded by 40%

The successful pilot program and role-based training made putting 110,000 software engineers through an entire learning path within 12 months easy.

Full metrics visibility, quantifiable statistics

Weekly reports drove timely adjustments, including course completion, ‘Belt’ System progress, and competency baselines.

Participation across disparate groups

Seamless infrastructure and ongoing communication led to significant swings in staff engagement, consistency of course completions, and requests for more training.

Approach – Tailored to Desired Outcomes

Undaunted by the scale and guided by our experienced customer success team, we developed the guideposts for success:

Blended Training

Proven* to impact engagement, courses coupled with Cyber Range challenges provided a practical way to practice knowledge and baseline skills.

Progressive Learning

Learning paths were created for 24 roles, based on three competency tiers (aka “belts”). Post-training assessments determined if users were ready to advance to the next level.

Scalability & Integration

Single Sign-On (SSO) provided seamless access to Security Innovation’s training platform and enabled continuous reporting. The platform could handle over 20k concurrent users.

Quality & Optimization gates

A continuous improvement mindset was adopted from day one. Key Performance Indicators (KPIs) were supported by weekly status calls and quarterly business reviews (QBRs).

* Cybersecurity Training Benchmark Report – Ponemon Institute 2020

Power of Communication & Optimization

Course completion was a stated goal for Accenture, which had seen training endeavors fail in the past. Security Innovation’s customer success team executed regular communication plans including emails, social media posts, and scheduled prompts to spur continued action. The concerted effort led to spikes in both enrollment and course completion.

• Hacking the Case Interview

Accenture interviews are comprised of case interviews and behavioral or fit interview questions. If you are interviewing for Accenture’s Strategy group, you will also be given a special type of interview called the Accenture Potentia Interview.

If you have an upcoming Accenture interview, we have you covered. We’ll cover in detail:  

• The Accenture interview process
• What is an Accenture case interview?
• What does an Accenture case interview assess?
• How to solve Accenture case interviews
• The common types of Accenture case interviews
• Accenture case interview examples
• Accenture case interview tips
• How to prepare for Accenture case interviews
• How to ace the Accenture Potentia Interview
• Accenture behavioral and fit interview questions
• Recommended Accenture case interview resources

The Accenture Interview Process

Accenture is a massive professional services firm that provides management consulting, IT consulting, and back office outsourcing. Within management consulting, Accenture is broken down into three groups: Strategy, Operations, and Digital.

Accenture Strategy is the group that is most similar to McKinsey, BCG, and Bain in the type of work that they do. The Operations and Digital group is focused more on implementation rather than on pure strategy.

Depending on the office and group that you are applying for, there will be two to three rounds of interviews. Each round will have anywhere from one to three 1-hour interviews. Your interviews will be a mix of case interviews and behavioral or fit interview questions.

Below is an example of what your interview process could look like:

• Accenture first round interview : Two 40-minute interviews. The first 10 minutes will be spent on behavioral or fit interview questions and the remaining 30 minutes will be spent on an Accenture case interview.
• Accenture final round interview : Three 1-hour interviews. One interview will be focused on behavioral or fit interview questions. The other two interviews will be focused on Accenture case interviews.

One important thing to note is that if you are applying for a role in Accenture Strategy, one of your interviews will be a special type of interview called the Potentia interview.

You’ll be interviewed by more senior people as you go through the different rounds of interviews. In the first round, you’ll be interviewed by consultants or managers. In the final round, you’ll be interviewed by managing directors and senior managing directors.

We’ll cover all of the different types of interview questions in detail in the next few sections.

What is an Accenture Case Interview

An Accenture case interview, also known as a “case” for short, is a 30 to 60-minute exercise in which you and the interviewer work together to develop a recommendation or answer to a business problem.

These business problems can be anything that real companies face:

• How can Amazon increase its profitability?
• What can Apple do to increase customer retention?
• How should Tesla price its new electric vehicle?
• Where should Disney open another Disneyland theme park?

Accenture case interviews simulate what the consulting job will be like by placing you in a hypothetical business situation. Cases simulate real business problems that consulting firms solve for their clients. Many Accenture case interviews are based on actual projects that interviewers have worked on.

While consulting projects typically last between 3 to 9 months, case interviews condense solving the business problem into just 30 to 45 minutes.

Accenture case interviews can cover any industry, including retail, consumer packaged goods, financial services, energy, education, healthcare, government, and technology.

They can also cover a wide range of business situations, including entering a new market, launching a new product, acquiring a company, improving profitability, and growing revenues.

Although Accenture case interviews cover a wide range of industries and business situations, no technical or specialized knowledge is needed.

Unless you are interviewing for a consulting firm that specializes in a particular industry or function, cases are designed to be solved by someone that has general business knowledge.

Nailing your Accenture case interviews is critical to get a job at Accenture. There is no way to get a Accenture job offer without passing your case interviews.

What Does an Accenture Case Interview Assess?

Accenture case interviews assess five different qualities or characteristics: logical and structured thinking, analytical problem solving, business acumen, communication skills, and personality and cultural fit.

1. Logical and structured thinking : Consultants need to be organized and methodical in order to work efficiently.

• Can you structure complex problems in a clear, simple way?
• Can you take tremendous amounts of information and data and identify the most important points?
• Can you use logic and reason to make appropriate conclusions?

2. Analytical problem solving : Consultants work with a tremendous amount of data and information in order to develop recommendations to complex problems.

• Can you read and interpret data well?
• Can you perform math computations smoothly and accurately?
• Can you conduct the right analyses to draw the right conclusions?

3. Business acumen : A strong business instinct helps consultants make the right decisions and develop the right recommendations.

• Do you have a basic understanding of fundamental business concepts?
• Do your conclusions and recommendations make sense from a business perspective?

4. Communication skills : Consultants need strong communication skills to collaborate with teammates and clients effectively.

• Can you communicate in a clear, concise way?
• Are you articulate in what you are saying?

5. Personality and cultural fit : Consultants spend a lot of time working closely in small teams. Having a personality and attitude that fits with the team makes the whole team work better together.

• Are you coachable and easy to work with?
• Are you pleasant to be around?

All of these five qualities can be assessed in just a 30 to 60-minute Accenture case interview. This is what makes case interviews so effective in assessing consulting candidates.

How to Solve Accenture Case Interviews

Accenture case interviews, also known as case study interviews, are candidate-led. This means that you will be expected to drive the case. You will be suggesting what areas to explore, what analyses to do, and what next steps should be.

Accenture cases last between 30 to 45 minutes. They tend to be based on real business situations, often drawn from an actual project that your interviewer worked on.

In  Accenture’s case interview workbook , they state that success in their case interviews does not depend on finding the correct answer. Instead, you are assessed on:

• How clearly you define the problem
• How logically you structure the analysis
• How strong your quantitative analysis skills are
• How well you communicate your thoughts to the interviewer

In addition to these hard skills, there are also soft skills that you will be assessed on. These are:

• Poise : your confidence, ability to perform well under pressure, and how you handle making mistakes
• Communication : your listening skills and how articulate you are in presenting your process and conclusions
• Flexibility : how well you can adapt your thinking to changing circumstances
• Other  intangibles : your energy and drive, initiative, time management, decisiveness, and genuine interest in consulting and the firm

Accenture suggests following six different steps to solve an Accenture case interview.

(Source: Accenture Case Interview Workbook)  

1. Listen to the case

In this step, the interviewer will give you a description of the case problem. This description can be as short as a few sentences or as long as a full page of detailed information.

During this step, make sure you are taking notes on the most important pieces of information. You should focus on understanding the context, company, and the objective.

2. Clarify the problem

Understanding the business problem and objective is imperative to successfully solving the case. Answering or addressing the wrong business problem is the quickest way to fail a case interview.

Therefore, ask clarifying questions to better understand the business situation and issue. Afterwards, make sure that you confirm or verify the objective of the case with the interviewer. This ensures that you will start the case on the right track.

3. Decompose the problem

Next, you’ll need to break down the problem in an exhaustive and logical way. You can do this by creating an issue tree or framework.

A framework is a tool that helps you structure and break down complex problems into simpler, smaller components. Think of a framework as brainstorming different ideas and organizing them neatly into different categories.

Accenture provides a few examples of frameworks that you can use to get you started thinking about how to solve different types of cases.

  (Source: Accenture Case Interview Workbook)  

We recommend that you do not just memorize these frameworks and use them in your interviews. Instead, use these frameworks as background knowledge to help you make your own frameworks that are tailored to the specific case that you are solving for.

For a complete guide on how to create tailored and unique frameworks for each case, check out our article on case interview frameworks .

4. State your hypotheses

After decomposing the problem, you should list out potential hypotheses that answer or address the business problem. A hypothesis is an educated guess on the answer based on the data and information that you have so far.

A hypothesis helps guide your analysis and keeps you on track. It ensures that you are spending your time answering the right questions and conducting the right analyses.

5. Test your hypotheses

Once you have a hypothesis, you’ll answer questions or conduct analyses to refine your hypothesis.

Sometimes, your hypothesis will be completely wrong and you’ll need to develop another hypothesis to test. Other times, your hypothesis will be generally right and you’ll need to refine and narrow down your hypothesis further.

This is an iterative process. Your hypothesis should be constantly changing and becoming more refined as you progress through the case. Once you have developed meaningful support for your hypothesis, you will move onto the final step.

6. Summarize your findings

In this step, you’ll present your recommendation and provide the major reasons that support it. It is also good to include potential next steps that you would take if you had more time or data.

Afterwards, the interviewer may tell you what actually happened with the case or project that they worked on. Don’t worry if your methodology or answer does not match what actually happened. Remember, you are not assessed on your answer, but the overall process.

Learn case interviews in 30 minutes

We've compiled all of the different steps of solving an Accenture case interview into a more easily digestible 30-minute video. We highly recommend watching the video below in its entirety.

The Common Types of Accenture Case Interviews

Accenture states that there are three types of cases you may see in your interviews:

• The “Great Unknown”
• The “Parade of Facts”
• The “Back of the Envelope”

The “Great Unknown” and “Back of the Envelope” are the most common types of cases.

The “Great Unknown” Case

For this type of case, very little information will be provided to you on the case background. For “Great Unknown” cases, you’ll be tested on your ability to probe for details, which requires having a structured framework.

Examples of cases:  

• Your client is a leading manufacturer of prefabricated kitchen furnishings. They have been steadily losing market share over the past two years. You have been hired to help them understand why this is happening and what they can do to improve their market standing.
• A major furniture retailer has experienced declining profits for four quarters, but has experienced a 25% growth in sales and has opened many new stores during this time. Why are profits declining?
• A fast food company is thinking about putting a franchise in an airport. Should they do this?
• A bread division of a large food company is facing increasing competition in the market. Should they exit the market?
• A car company is interested in developing a new car. What marketing related issues should it consider before making the investment?
• What factors influence the revenue potential of a new pharmaceutical product?
• Citibank is considering purchasing another credit card company, which would give them access to 100,000 new card holders. What is the estimated value of this acquisition?
• A commercial bank is re-evaluating the number of branches it operates and whether they should increase the number of branches or close some down. How should they make this decision?
• A large conglomerate company is facing declining profits in its railroad company division and is considering shutting it down. Is this the right course of action? What are potential alternatives?
• New York City has hired you to determine what optimal route or what destination taxi drivers should go to when they do not have a customer.

The “Parade of Facts” Case

For this type of case, a significant amount of details on the case background will be provided to you, some of them unnecessary. For “Parade of Facts” cases, you’ll be tested on the ability to synthesize and identify key issues.

Example of a case:

• Your client is a food company that wants to develop a freshly prepared meal business
• There is a trend among customers towards fresher foods with no artificial preservatives or coloring
• Consumers are currently purchasing $5B of frozen meals and there is a trend towards more upscale products
• A fresh meal plate combines a protein, vegetable, and starch and is delicately arranged in a sealed plastic dome package
• Nitrogen gas flushing is used to extend shelf life
• Product is currently in limited consumer testing at $5.50 to $8.50 per meal
• Shelf life of product is 14 days
• Product will spoil in 21 days, potentially causing food poisoning
• Client wants to know if they can make money in this business
• Client wants to know if the market is big and how will they keep competition out
• Client wants a consultant to assist in building a business case for them

The “Back of the Envelope” Case

This type of case asks a market sizing or estimation question. Very little information will be provided, but a clear question will be asked.

“Back of the Envelope” cases primarily test your analytic abilities. It requires a structured, logical thought process and competency in working with numbers and making calculations.

Examples of cases:

• Estimate the total number of dry cleaners in Philadelphia
• How much money could Continental Airlines save by giving customers half a can instead of a whole can of Sprite?
• What is the estimated value of a taxi medallion in New York City?
• Discuss what is wrong with the following statistic: The Volvo is the safest car on the road because a recent study has shown that Volvos have the fewest number of accident deaths per mile driven
• Estimate the change in the price of oil in the year 2000 from today’s price. Will it increase or will it decrease?
• Estimate the number of attendees for a free concert for U2 in Central Park in New York City

Accenture Case Interview Examples

We've compiled additional examples of Accenture case interviews below. These case interviews were actual cases given in previous Accenture interviews.

Example #1 : A consumer electronics company is looking to introduce a new smartwatch to the market. How should they launch this new product?

Example #2 : A global logistics company wants to streamline its supply chain operations. How can they lower their costs?

Example #3 : A pharmaceutical company is considering discontinuing a particular drug from its portfolio. Evaluate the reasons behind the decision and assess the financial implications.

Example #4 : A non-profit organization focusing on wildlife conservation is facing funding challenges. Recommend initiatives to enhance long-term sustainability of fundraising.

Example #5 : A financial services firm is considering adopting blockchain technology for its operations. What are some considerations that they should think through?

Example #6 : A leading e-commerce platform wants to enhance its customer experience. How can they improve customer satisfaction and loyalty?

Example #7 : A software company that currently serves small and medium-sized businesses wants to expand into the enterprise market. Should they enter this new market?

For more practice, check out our article on 23 MBA consulting casebooks with 700+ free practice cases .

Accenture Case Interview Tips

Below are six of the most useful Accenture case interview tips for acing your case interviews.

Tip #1: Take your time and don’t rush into speaking

Structure your ideas and thinking before you start talking. If needed, talk through the problem out loud so that the interviewer can follow your thought process.

Tip #2: Be flexible

There may be times when the case will take a different direction than anticipated. You may also need to completely change your approach or hypothesis. It is important that you are open-minded and adaptable throughout the case.

Tip #3: Use visual aids

To make your communication even more clear and easy to follow, use visual aids to your advantage. When presenting your framework, turn your paper around so that it faces the interviewer. When outlining a process, use a whiteboard if there is one available.

Tip #4: Be 80/20

The 80/20 principle states that 80% of the results comes from 20% of your effort. You will not have the time to answer every single question in a case interview. Therefore, take an inventory of all of the information that you have and focus on diving deeper into the areas that will have the greatest impact.

Tip #5: Pay attention to cues from the interviewer

Remember that case interviewers are meant to be collaborative. You should listen closely to what the interviewer has to say. They may provide you with hints to help you out. They may also give you feedback on your approach or structure to help steer you in the right direction. Don’t dismiss what interviewers have to say.

Tip #6: Showcase your individuality

A case interview is an opportunity to showcase your personality and experiences. If you have unique insights based on your previous work experiences, make sure that you bring it up. This can help separate your answer from other candidates.

How to Prepare for Accenture Case Interviews

There are seven steps to preparing for Accenture case interviews.

1. Understand what a case interview is

The first step in preparing for Accenture case interviews is to understand exactly what case interviews are.

When you are familiar with what case interviews are, it is important to know what a great Accenture case interview performance looks like.

Knowing what a great Accenture case interview performance looks like will facilitate how quickly you learn case interview strategies in the next step.

Before continuing onto the next step, you should be familiar with:

• The overall objective of a case interview
• The structure and flow of a case interview
• The types of questions you could get asked
• What a great case interview performance looks like

2. Learn the right strategies

Now that you have sufficient background knowledge, the next step in preparing for Accenture case interviews is to learn the right strategies to build good case interview habits.

It is much more effective to learn the right case strategies the first time than to learn poor strategies and try to correct them later.

The quickest, most efficient way to learn these strategies is to go through our Comprehensive Case Interview Course .

If you prefer reading case interview prep books instead, the three I recommend are:

• The Ultimate Case Interview Workbook
• Case Interview Secrets

Hacking the Case Interview provides strategies on exactly what to do and what to say in every step of the case interview. It is a concise and straight to the point guide. I recommend this book as the first book to read for beginners.

Case Interview Secrets teaches core concepts such as the issue tree , drill-down analysis, and a hypothesis driven approach. It illustrates these concepts through stories and anecdotes. If you have read Hacking the Case Interview, I recommend also reading this book to get perspectives from a second author. Check out our full review of Case Interview Secrets .

Case in Point provides a ton of specific and complex frameworks. However, you likely won’t be using many of these in an actual case interview because many of them are overly complex and specific. If you have time, it may be useful to skim through this book. Check out our full review of Case in Point .

At the bare minimum, read either the first or second book. If you have the time, read the first two books so that you can get strategies from two different authors.

Make sure to spend sufficient time learning the right strategies before starting to practice cases. It is ineffective to practice cases if you have no idea what strategies to practice and refine.

Before moving onto the next step, you should at least have strategies for the following parts of a case interview:

• Developing unique and tailored frameworks
• Solving quantitative problems
• Answering qualitative questions
• Delivering a recommendation

3. Practice 3-5 cases by yourself

Once you have learned the right strategies, the next step in Accenture case interview prep is to practice.

When practicing case interviews, it is usually better to practice with a case interview partner than to practice by yourself . Casing with a partner better simulates the real case interview experience.

However, when you are just starting to practice, I recommend doing the first 3 – 5 cases by yourself.

There are three reasons for this:

• You can get the hang of the case interview structure and format much more quickly working by yourself rather than having to wait to schedule a time with a partner
• There are many aspects of case interviews that you can practice without a partner, such as structuring a framework and solving quantitative problems. You can get much more practice working through these parts by yourself
• You may have difficulty finding a case interview partner if you are a complete beginner. Without having done any cases, you likely won’t know how to properly give a case or provide good feedback

4. Practice 5-10 cases with a partner

The next step in preparing for Accenture case interviews is to case with a partner.

Casing with a partner is the best way to simulate a real case interview. There are many aspects of case interviews that you won’t be able to improve on unless you practice live with a partner.

When practicing cases with a partner, ensure you are spending enough time after cases to deliver feedback.

For a case that takes around 30 – 40 minutes, spend at least 15 – 20 minutes for feedback. Much of your learning and improvement will come from these feedback sessions.

Do not move onto the next step until you have done at least 5 – 10 cases and are beginning to feel comfortable with case interviews.

5. Practice with a former or current consultant

At this point, I highly recommend asking former or current consultants to give you a practice case. This will significantly help you prepare for case interviews.

Doing a mock case with a former or current consultant is highly advantageous because they know exactly how to run cases and give feedback. You’ll receive incredibly helpful feedback that your previous case partners likely missed.

If you feel that you are plateauing with your case partner, that is a sign you should do a mock case interview with a former or current consultant.

You can find former or current consultants among:

• People you met during the consulting recruiting process
• Your broader LinkedIn network

I would not ask a consultant that is involved with the consulting recruiting process for a case too prematurely. Although these practice cases are not evaluative, some firms will actually make note of how well you perform during the practice case.

At this point, you will have accumulated a long list of improvement areas from all of the different people you have cased with.

6. Work on your improvement areas

In this step of preparing for Accenture case interviews, you will work on strengthening and fine-tuning your improvement areas. Examples of common improvement areas include:

• Creating a more complete and mutually exclusive framework
• Performing math calculations quicker or more smoothly
• Providing more structure to your qualitative answers
• Leading the case more proactively
• Delivering a more succinct recommendation

Try to focus on improving one thing at a time. This is much more effective than trying to improve everything at once.

For some areas, such as math, it will be better to work independently. For other areas, such as learning to proactively lead the case, it will be better to work with a case partner.

If you are looking for more cases, look at the resources listed in step four. If you are looking for specific drills or practice problems for a particular part of a case interview, check out The Ultimate Case Interview Workbook .

Do not move onto the next step until you have finished working on all of your improvement areas.

7. Stay sharp

If you have progressed this far, congratulations! You have almost finished preparing for Accenture case interviews.

Once you feel that you have no more improvement areas to work on, the key is to not burn yourself out by doing too many unnecessary cases.

While each case that you do makes you slightly better, there is a point when doing too many cases can create case fatigue right before your interview. Case fatigue can negatively impact your interview performance.

On the other hand, you also don’t want to go weeks without having done a case. You may end up forgetting strategies or become rusty and slow.

Once you have achieved case mastery, I recommend doing no more than 2 cases per week in the weeks leading up to your interview. This ensures that you remain sharp for case interviews, but don’t have case fatigue.

How to Ace the Accenture Potentia Interview

The Accenture Potentia interview is a 1-hour interview given to candidates that are applying for a role in Accenture Strategy. Here is the structure of the Accenture Potentia Interview:

• You’ll be given a short paragraph of text about a business topic with a problem statement. Topics are diverse and may not be work-related. Examples of topics include blood diamonds in Africa or intellectual property on the Internet
• You’ll have 5 minutes to prepare and think through the problem statement
• You’ll have a 45 to 60-minute conversation with the interviewer in which you’ll present your thoughts and the interviewer will ask follow-up questions

The purpose of the Potentia interview is to challenge your strategic thinking. There is no right or wrong answer. There are also no calculations or math involved.

Instead, the interviewer is assessing you on the structure and organization of your answer and your creativity.

Tips for the Accenture Potentia Interview:  

• Use a framework or structure for your answer : Remember that you are being assessed on how you structure and organize your answer. Therefore, instead of listing random ideas that come to mind, develop a framework to structure your ideas.
• Brainstorm as many ideas as you can : Use your framework to help you brainstorm effectively. Your framework should have three to five different areas. Meticulously think through each area and try to generate at least three ideas in each.
• Have a mix of practical and ambitious ideas : You are being assessed on creativity, so make sure you include ideas that are ambitious and impactful. However, you also want to show sound business judgment, so you will need to include ideas that are practical and easier to implement. You should have a mix of these two types of ideas.
• Bring in ideas that you learned from your prior work experience : One way to demonstrate creativity is to take ideas or solutions in one industry and apply them to another. Therefore, if there is an opportunity to leverage learnings from your prior work experience, you should definitely bring it up.
• Make it a conversation : Remember that the Accenture Potentia interview is meant to be a two-way conversation. Make sure you are listening to the feedback or questions that the interviewer has and responding accordingly.

Accenture Behavioral and Fit Interview Questions

In addition to case interviews, you will likely be asked a few behavioral or fit interview questions. There are ten questions that are most commonly asked.

1. Why are you interested in working at Accenture?

How to answer: Have at least three reasons why you’re interested in working at Accenture. You could mention that you loved the people that you have met from Accenture so far. You can talk about Accenture’s massive global presence and expertise in nearly any industry or function. You can speak to how Accenture provides strategy and implementation, so you can see the impact of your work.

2. Why do you want to work in consulting?

How to answer: Again, have three reasons why you’re interested in consulting. You could mention the fast career growth opportunity, the opportunity to develop soft and hard skills, or the level of impact that you can make by working with large companies on their most challenging issues.

3. Walk me through your resume.

How to answer: Provide a concise summary of your work experience, starting with the most recent. Focus on emphasizing your most impressive and unique accomplishments. At the end, tie your experiences to why you are interested in consulting.

4. What is your proudest achievement?

How to answer: Choose your most impressive, unique, or memorable accomplishment. Structure your answer by providing information on the situation, the task, the actions you took, and the results of your work.

5. What is something that you are proud of that is not on your resume?

How to answer: This is a great opportunity to highlight an accomplishment that is not related to your professional work experience. Perhaps there is a non-profit that you volunteer at, a side project or business that you work on, or a hobby that you have won awards or recognition for. Choose something that is impressive and interesting.

6. Tell me about a time when you led a team.

How to answer: If possible, choose a time when you directly managed a person or a team. For this question and the following questions, make sure that you structure your answer. Structure your answer by providing information on the situation, the task, the actions you took, and the results of your work. This is known as the STAR method and is commonly used to answer behavioral or fit interview questions.

7. Give an example of a time when you faced conflict or a disagreement.

How to answer: When answering this question, focus on emphasizing the steps you took to resolve the conflict or disagreement. Speak to the interpersonal skills you had to use in order to mediate the situation. Interviewers want to know that you are a great mediator and that you can handle conflict in a constructive way.

8. Tell me about a time when you had to persuade someone.

How to answer: Choose a time when you were able to change someone’s mind. Focus on emphasizing the steps that you took to persuade that person and what impact and results this had. Interviewers want to know that you are a great communicator and a good people person.

9. Describe a time when you failed.

How to answer: Choose a time when you failed to meet a deadline or did not meet expectations. Focus on emphasizing what you learned from the experience and how you used that experience to deliver even better results in the next opportunity that you got. Interviewers want to see that you don’t get discouraged from failure and that you treat those experiences as learning opportunities.

10. What questions do you have for me?

How to answer: This is a great opportunity to get to know the interviewer on a more personal level. Ask them questions about their experience in consulting or their career. Express genuine interest in what they have to show and ask follow-up questions. The more you can get the interviewer talking about themself, the more likely they will have a positive impression of you.

For a step-by-step guide on how to best answer all of these questions and more, check out our complete guide on consulting behavioral interview questions .

Recommended Accenture Case Interview Resources

Here are the resources we recommend to learn the most robust, effective case interview strategies in the least time-consuming way:

• Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
• Hacking the Case Interview Book   (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
• The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.
• Case Interview Coaching : Personalized, one-on-one coaching with former consulting interviewers
• Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer
• Resume Review & Editing : Transform your resume into one that will get you multiple interviews

Land Multiple Consulting Offers

Complete, step-by-step case interview course. 30,000+ happy customers.

Accenture – Implementing Agile at Scale – Benefits of SAFe in Professional Services

“ Enhanced SAFe processes are key to attaining solution alignment between different scrum teams. ”

Professional Services

The partner that made it happen:

Introduction

As many companies struggle to implement Agile at scale in distributed environments, this case study describes Accenture’s experience enabling faster delivery and speed-to-market by implementing scaled Agile programs using SAFe, along with the adoption of DevOps principles.

Accenture is a $30 billion global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries, named by Fortune magazine as one of the top 100 companies to work for from 2009-2015. As part of their effort to accelerate software delivery, Accenture has adopted Agile and DevOps on a large scale across its Global Delivery Network, leveraging the Scaled Agile Framework ®  (SAFe ® ) with a range of tools. In addition, Accenture helps its clients successfully shift to Agile development using SAFe along with DevOps to drive high performance.

In the provided case study, Accenture shares its insights on addressing process, organization, and tool challenges, including:

• Solution misalignment between teams
• Integration of Agile with Waterfall
• Different timezones, customs, and cross-team activities
• Different DevOps tools between teams

Early Quantitative Benefits

The early benefits are compelling:

• 50% improvement in merge and retrofit (based on the actual effort tracked)
• 63% improvement in software configuration management (effort to support SCM activities)
• 59% improvement in quality costs (percentage of defects attributed to SCM and deployment)
• 90% improvement in build and deployment (process and effort to raise deployment requests)

Early Qualitative Benefits

• Improved demand management and traceability from portfolio through to Agile delivery teams
• Granular configuration management and traceability
• Integration with Agile lifecycle tools to allow story-based, configuration management driven from meta data
• Real-time traceability of status for build and deployment
• Automated build and deployments, including “one-button deployment”
• Developer efficiencies as a consequence of improved tool interaction times and processes

Many thanks to Accenture’s Mirco Hering, APAC lead for DevOps and Agile, Andrew Ball, senior manager, and Ajay Nair, APAC Agile lead for Accenture Digital, for taking the time to share their insights and learnings. Their story is an inspiration to all of us in the SAFe community.

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Customer Case Study: Accenture

Not only Accenture knows: Denodo is one of the leaders in data virtualization. Organizations can use data virtualization to deliver greater self-service, so that staff can work with any data more efficiently, with less dependence on IT. Even more importantly from financial point of view; with data virtualization point-to-point governance across data silos to different data and information consumer tools can be avoided, which saves bigger organization a lot of money. With the platform one has the possibility to manage governance, security and data access in one single layer, and the reduced costs of governance have astonished a lot of users. Accenture also supports their customers’ migration from traditional on-premise data warehouses and data lakes into the cloud, which is one of the most common use cases that can be supported and accelerated by data virtualization. Another and to a certain extend comparable use case for data virtualization Accenture sees in facilitating customers comply with SAP’s roadmap to migrate to the newest system generation by 2030.

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