aspects of a good hypothesis

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The 5 Components of a Good Hypothesis

November 12, 2014 by Teresa Torres

Update: I’ve since revised this hypothesis format. You can find the most current version in this article:

• How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

“My hypothesis is …”

These words are becoming more common everyday. Product teams are starting to talk like scientists. Are you?

The internet industry is going through a mindset shift. Instead of assuming we have all the right answers, we are starting to acknowledge that building products is hard. We are accepting the reality that our ideas are going to fail more often than they are going to succeed.

Rather than waiting to find out which ideas are which after engineers build them, smart product teams are starting to integrate experimentation into their product discovery process. They are asking themselves, how can we test this idea before we invest in it?

This process starts with formulating a good hypothesis.

These Are Not the Hypotheses You Are Looking For

When we are new to hypothesis testing, we tend to start with hypotheses like these:

• Fixing the hard-to-use comment form will increase user engagement.
• A redesign will improve site usability.
• Reducing prices will make customers happy.

There’s only one problem. These aren’t testable hypotheses. They aren’t specific enough.

A good hypothesis can be clearly refuted or supported by an experiment. – Tweet This

To make sure that your hypotheses can be supported or refuted by an experiment, you will want to include each of these elements:

• the change that you are testing
• what impact we expect the change to have
• who you expect it to impact
• by how much
• after how long

The Change:  This is the change that you are introducing to your product. You are testing a new design, you are adding new copy to a landing page, or you are rolling out a new feature.

Be sure to get specific. Fixing a hard-to-use comment form is not specific enough. How will you fix it? Some solutions might work. Others might not. Each is a hypothesis in its own right.

Design changes can be particularly challenging. Your hypothesis should cover a specific design not the idea of a redesign.

In other words, use this:

• This specific design will increase conversions.
• Redesigning the landing page will increase conversions.

The former can be supported or refuted by an experiment. The latter can encompass dozens of design solutions, where some might work and others might not.

The Expected Impact:  The expected impact should clearly define what you expect to see as a result of making the change.

How will you know if your change is successful? Will it reduce response times, increase conversions, or grow your audience?

The expected impact needs to be specific and measurable. – Tweet This

You might hypothesize that your new design will increase usability. This isn’t specific enough.

You need to define how you will measure an increase in usability. Will it reduce the time to complete some action? Will it increase customer satisfaction? Will it reduce bounce rates?

There are dozens of ways that you might measure an increase in usability. In order for this to be a testable hypothesis, you need to define which metric you expect to be affected by this change.

Who Will Be Impacted: The third component of a good hypothesis is who will be impacted by this change. Too often, we assume everyone. But this is rarely the case.

I was recently working with a product manager who was testing a sign up form popup upon exiting a page.

I’m sure you’ve seen these before. You are reading a blog post and just as you are about to navigate away, you get a popup that asks, “Would you like to subscribe to our newsletter?”

She A/B tested this change by showing it to half of her population, leaving the rest as her control group. But there was a problem.

Some of her visitors were already subscribers. They don’t need to subscribe again. For this population, the answer to this popup will always be no.

Rather than testing with her whole population, she should be testing with just the people who are not currently subscribers.

This isn’t easy to do. And it might not sound like it’s worth the effort, but it’s the only way to get good results.

Suppose she has 100 visitors. Fifty see the popup and fifty don’t. If 45 of the people who see the popup are already subscribers and as a result they all say no, and of the five remaining visitors only 1 says yes, it’s going to look like her conversion rate is 1 out of 50, or 2%. However, if she limits her test to just the people who haven’t subscribed, her conversion rate is 1 out of 5, or 20%. This is a huge difference.

Who you test with is often the most important factor for getting clean results. – Tweet This

By how much: The fourth component builds on the expected impact. You need to define how much of an impact you expect your change to have.

For example, if you are hypothesizing that your change will increase conversion rates, then you need to estimate by how much, as in the change will increase conversion rate from x% to y%, where x is your current conversion rate and y is your expected conversion rate after making the change.

This can be hard to do and is often a guess. However, you still want to do it. It serves two purposes.

First, it helps you draw a line in the sand. This number should determine in black and white terms whether or not your hypothesis passes or fails and should dictate how you act on the results.

Suppose you hypothesize that the change will improve conversion rates by 10%, then if your change results in a 9% increase, your hypothesis fails.

This might seem extreme, but it’s a critical step in making sure that you don’t succumb to your own biases down the road.

It’s very easy after the fact to determine that 9% is good enough. Or that 2% is good enough. Or that -2% is okay, because you like the change. Without a line in the sand, you are setting yourself up to ignore your data.

The second reason why you need to define by how much is so that you can calculate for how long to run your test.

After how long:  Too many teams run their tests for an arbitrary amount of time or stop the results when one version is winning.

This is a problem. It opens you up to false positives and releasing changes that don’t actually have an impact.

If you hypothesize the expected impact ahead of time than you can use a duration calculator to determine for how long to run the test.

Finally, you want to add the duration of the test to your hypothesis. This will help to ensure that everyone knows that your results aren’t valid until the duration has passed.

If your traffic is sporadic, “how long” doesn’t have to be defined in time. It can also be defined in page views or sign ups or after a specific number of any event.

Putting It All Together

Use the following examples as templates for your own hypotheses:

• Design x [the change] will increase conversions [the impact] for search campaign traffic [the who] by 10% [the how much] after 7 days [the how long].
• Reducing the sign up steps from 3 to 1 will increase signs up by 25% for new visitors after 1,000 visits to the sign up page.
• This subject line will increase open rates for daily digest subscribers by 15% after 3 days.

After you write a hypothesis, break it down into its five components to make sure that you haven’t forgotten anything.

• Change: this subject line
• Impact: will increase open rates
• Who: for daily digest subscribers
• By how much: by 15%
• After how long: After 3 days

And then ask yourself:

• Is your expected impact specific and measurable?
• Can you clearly explain why the change will drive the expected impact?
• Are you testing with the right population?
• Did you estimate your how much based on a baseline and / or comparable changes? (more on this in a future post)
• Did you calculate the duration using a duration calculator?

It’s easy to give lip service to experimentation and hypothesis testing. But if you want to get the most out of your efforts, make sure you are starting with a good hypothesis.

Did you learn something new reading this article? Keep learning. Subscribe to the Product Talk mailing list to get the next article in this series delivered to your inbox.

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May 21, 2017 at 2:11 am

Interesting article, I am thinking about making forming a hypothesis around my product, if certain customers will find a proposed value useful. Can you kindly let me know if I’m on the right track.

“Certain customer segment (AAA) will find value in feature (XXX), to tackle their pain point ”

Change: using a feature (XXX)/ product Impact: will reduce monetary costs/ help solve a problem Who: for certain customers segment (AAA) By how much: by 5% After how long: 10 days

April 4, 2020 at 12:33 pm

Hi! Could you throw a little light on this: “Suppose you hypothesize that the change will improve conversion rates by 10%, then if your change results in a 9% increase, your hypothesis fails.”

I understood the rationale behind having a number x (10% in this case) associated with “by how much”, but could you explain with an example of how to ballpark a figure like this?

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What Are the Elements of a Good Hypothesis?

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A hypothesis is an educated guess or prediction of what will happen. In science, a hypothesis proposes a relationship between factors called variables. A good hypothesis relates an independent variable and a dependent variable. The effect on the dependent variable depends on or is determined by what happens when you change the independent variable . While you could consider any prediction of an outcome to be a type of hypothesis, a good hypothesis is one you can test using the scientific method. In other words, you want to propose a hypothesis to use as the basis for an experiment.

Cause and Effect or 'If, Then' Relationships

A good experimental hypothesis can be written as an if, then statement to establish cause and effect on the variables. If you make a change to the independent variable, then the dependent variable will respond. Here's an example of a hypothesis:

If you increase the duration of light, (then) corn plants will grow more each day.

The hypothesis establishes two variables, length of light exposure, and the rate of plant growth. An experiment could be designed to test whether the rate of growth depends on the duration of light. The duration of light is the independent variable, which you can control in an experiment . The rate of plant growth is the dependent variable, which you can measure and record as data in an experiment.

Key Points of Hypothesis

When you have an idea for a hypothesis, it may help to write it out in several different ways. Review your choices and select a hypothesis that accurately describes what you are testing.

• Does the hypothesis relate an independent and dependent variable? Can you identify the variables?
• Can you test the hypothesis? In other words, could you design an experiment that would allow you to establish or disprove a relationship between the variables?
• Would your experiment be safe and ethical?
• Is there a simpler or more precise way to state the hypothesis? If so, rewrite it.

What If the Hypothesis Is Incorrect?

It's not wrong or bad if the hypothesis is not supported or is incorrect. Actually, this outcome may tell you more about a relationship between the variables than if the hypothesis is supported. You may intentionally write your hypothesis as a null hypothesis or no-difference hypothesis to establish a relationship between the variables.

For example, the hypothesis:

The rate of corn plant growth does not depend on the duration of light.

This can be tested by exposing corn plants to different length "days" and measuring the rate of plant growth. A statistical test can be applied to measure how well the data support the hypothesis. If the hypothesis is not supported, then you have evidence of a relationship between the variables. It's easier to establish cause and effect by testing whether "no effect" is found. Alternatively, if the null hypothesis is supported, then you have shown the variables are not related. Either way, your experiment is a success.

Need more examples of how to write a hypothesis ? Here you go:

• If you turn out all the lights, you will fall asleep faster. (Think: How would you test it?)
• If you drop different objects, they will fall at the same rate.
• If you eat only fast food, then you will gain weight.
• If you use cruise control, then your car will get better gas mileage.
• If you apply a top coat, then your manicure will last longer.
• If you turn the lights on and off rapidly, then the bulb will burn out faster.
• Null Hypothesis Definition and Examples
• Six Steps of the Scientific Method
• What Is a Hypothesis? (Science)
• Understanding Simple vs Controlled Experiments
• The Role of a Controlled Variable in an Experiment
• Dependent Variable Definition and Examples
• How To Design a Science Fair Experiment
• Null Hypothesis Examples
• Independent Variable Definition and Examples
• Scientific Method Vocabulary Terms
• Scientific Method Flow Chart
• What Are Independent and Dependent Variables?
• Definition of a Hypothesis
• Scientific Variable
• What Is an Experiment? Definition and Design

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• How to Write a Strong Hypothesis | Guide & Examples

How to Write a Strong Hypothesis | Guide & Examples

Published on 6 May 2022 by Shona McCombes .

A hypothesis is a statement that can be tested by scientific research. If you want to test a relationship between two or more variables, you need to write hypotheses before you start your experiment or data collection.

Table of contents

What is a hypothesis, developing a hypothesis (with example), hypothesis examples, frequently asked questions about writing hypotheses.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess – it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations, and statistical analysis of data).

Variables in hypotheses

Hypotheses propose a relationship between two or more variables . An independent variable is something the researcher changes or controls. A dependent variable is something the researcher observes and measures.

In this example, the independent variable is exposure to the sun – the assumed cause . The dependent variable is the level of happiness – the assumed effect .

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Step 1: ask a question.

Writing a hypothesis begins with a research question that you want to answer. The question should be focused, specific, and researchable within the constraints of your project.

Step 2: Do some preliminary research

Your initial answer to the question should be based on what is already known about the topic. Look for theories and previous studies to help you form educated assumptions about what your research will find.

At this stage, you might construct a conceptual framework to identify which variables you will study and what you think the relationships are between them. Sometimes, you’ll have to operationalise more complex constructs.

Step 3: Formulate your hypothesis

Now you should have some idea of what you expect to find. Write your initial answer to the question in a clear, concise sentence.

Step 4: Refine your hypothesis

You need to make sure your hypothesis is specific and testable. There are various ways of phrasing a hypothesis, but all the terms you use should have clear definitions, and the hypothesis should contain:

• The relevant variables
• The specific group being studied
• The predicted outcome of the experiment or analysis

Step 5: Phrase your hypothesis in three ways

To identify the variables, you can write a simple prediction in if … then form. The first part of the sentence states the independent variable and the second part states the dependent variable.

In academic research, hypotheses are more commonly phrased in terms of correlations or effects, where you directly state the predicted relationship between variables.

If you are comparing two groups, the hypothesis can state what difference you expect to find between them.

Step 6. Write a null hypothesis

If your research involves statistical hypothesis testing , you will also have to write a null hypothesis. The null hypothesis is the default position that there is no association between the variables. The null hypothesis is written as H 0 , while the alternative hypothesis is H 1 or H a .

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

A hypothesis is not just a guess. It should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations, and statistical analysis of data).

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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How to Write a Great Hypothesis

Hypothesis Definition, Format, Examples, and Tips

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Amy Morin, LCSW, is a psychotherapist and international bestselling author. Her books, including "13 Things Mentally Strong People Don't Do," have been translated into more than 40 languages. Her TEDx talk,  "The Secret of Becoming Mentally Strong," is one of the most viewed talks of all time.

Verywell / Alex Dos Diaz

• The Scientific Method

Hypothesis Format

Falsifiability of a hypothesis.

• Operationalization

Hypothesis Types

Hypotheses examples.

• Collecting Data

A hypothesis is a tentative statement about the relationship between two or more variables. It is a specific, testable prediction about what you expect to happen in a study. It is a preliminary answer to your question that helps guide the research process.

Consider a study designed to examine the relationship between sleep deprivation and test performance. The hypothesis might be: "This study is designed to assess the hypothesis that sleep-deprived people will perform worse on a test than individuals who are not sleep-deprived."

At a Glance

A hypothesis is crucial to scientific research because it offers a clear direction for what the researchers are looking to find. This allows them to design experiments to test their predictions and add to our scientific knowledge about the world. This article explores how a hypothesis is used in psychology research, how to write a good hypothesis, and the different types of hypotheses you might use.

The Hypothesis in the Scientific Method

In the scientific method , whether it involves research in psychology, biology, or some other area, a hypothesis represents what the researchers think will happen in an experiment. The scientific method involves the following steps:

• Forming a question
• Performing background research
• Creating a hypothesis
• Designing an experiment
• Collecting data
• Analyzing the results
• Drawing conclusions
• Communicating the results

The hypothesis is a prediction, but it involves more than a guess. Most of the time, the hypothesis begins with a question which is then explored through background research. At this point, researchers then begin to develop a testable hypothesis.

Unless you are creating an exploratory study, your hypothesis should always explain what you  expect  to happen.

In a study exploring the effects of a particular drug, the hypothesis might be that researchers expect the drug to have some type of effect on the symptoms of a specific illness. In psychology, the hypothesis might focus on how a certain aspect of the environment might influence a particular behavior.

Remember, a hypothesis does not have to be correct. While the hypothesis predicts what the researchers expect to see, the goal of the research is to determine whether this guess is right or wrong. When conducting an experiment, researchers might explore numerous factors to determine which ones might contribute to the ultimate outcome.

In many cases, researchers may find that the results of an experiment  do not  support the original hypothesis. When writing up these results, the researchers might suggest other options that should be explored in future studies.

In many cases, researchers might draw a hypothesis from a specific theory or build on previous research. For example, prior research has shown that stress can impact the immune system. So a researcher might hypothesize: "People with high-stress levels will be more likely to contract a common cold after being exposed to the virus than people who have low-stress levels."

In other instances, researchers might look at commonly held beliefs or folk wisdom. "Birds of a feather flock together" is one example of folk adage that a psychologist might try to investigate. The researcher might pose a specific hypothesis that "People tend to select romantic partners who are similar to them in interests and educational level."

Elements of a Good Hypothesis

So how do you write a good hypothesis? When trying to come up with a hypothesis for your research or experiments, ask yourself the following questions:

• Is your hypothesis based on your research on a topic?
• Can your hypothesis be tested?
• Does your hypothesis include independent and dependent variables?

Before you come up with a specific hypothesis, spend some time doing background research. Once you have completed a literature review, start thinking about potential questions you still have. Pay attention to the discussion section in the  journal articles you read . Many authors will suggest questions that still need to be explored.

How to Formulate a Good Hypothesis

To form a hypothesis, you should take these steps:

• Collect as many observations about a topic or problem as you can.
• Evaluate these observations and look for possible causes of the problem.
• Create a list of possible explanations that you might want to explore.
• After you have developed some possible hypotheses, think of ways that you could confirm or disprove each hypothesis through experimentation. This is known as falsifiability.

In the scientific method ,  falsifiability is an important part of any valid hypothesis. In order to test a claim scientifically, it must be possible that the claim could be proven false.

Students sometimes confuse the idea of falsifiability with the idea that it means that something is false, which is not the case. What falsifiability means is that  if  something was false, then it is possible to demonstrate that it is false.

One of the hallmarks of pseudoscience is that it makes claims that cannot be refuted or proven false.

The Importance of Operational Definitions

A variable is a factor or element that can be changed and manipulated in ways that are observable and measurable. However, the researcher must also define how the variable will be manipulated and measured in the study.

Operational definitions are specific definitions for all relevant factors in a study. This process helps make vague or ambiguous concepts detailed and measurable.

For example, a researcher might operationally define the variable " test anxiety " as the results of a self-report measure of anxiety experienced during an exam. A "study habits" variable might be defined by the amount of studying that actually occurs as measured by time.

These precise descriptions are important because many things can be measured in various ways. Clearly defining these variables and how they are measured helps ensure that other researchers can replicate your results.

Replicability

One of the basic principles of any type of scientific research is that the results must be replicable.

Replication means repeating an experiment in the same way to produce the same results. By clearly detailing the specifics of how the variables were measured and manipulated, other researchers can better understand the results and repeat the study if needed.

Some variables are more difficult than others to define. For example, how would you operationally define a variable such as aggression ? For obvious ethical reasons, researchers cannot create a situation in which a person behaves aggressively toward others.

To measure this variable, the researcher must devise a measurement that assesses aggressive behavior without harming others. The researcher might utilize a simulated task to measure aggressiveness in this situation.

Hypothesis Checklist

• Does your hypothesis focus on something that you can actually test?
• Does your hypothesis include both an independent and dependent variable?
• Can you manipulate the variables?
• Can your hypothesis be tested without violating ethical standards?

The hypothesis you use will depend on what you are investigating and hoping to find. Some of the main types of hypotheses that you might use include:

• Simple hypothesis : This type of hypothesis suggests there is a relationship between one independent variable and one dependent variable.
• Complex hypothesis : This type suggests a relationship between three or more variables, such as two independent and dependent variables.
• Null hypothesis : This hypothesis suggests no relationship exists between two or more variables.
• Alternative hypothesis : This hypothesis states the opposite of the null hypothesis.
• Statistical hypothesis : This hypothesis uses statistical analysis to evaluate a representative population sample and then generalizes the findings to the larger group.
• Logical hypothesis : This hypothesis assumes a relationship between variables without collecting data or evidence.

A hypothesis often follows a basic format of "If {this happens} then {this will happen}." One way to structure your hypothesis is to describe what will happen to the  dependent variable  if you change the  independent variable .

The basic format might be: "If {these changes are made to a certain independent variable}, then we will observe {a change in a specific dependent variable}."

A few examples of simple hypotheses:

• "Students who eat breakfast will perform better on a math exam than students who do not eat breakfast."
• "Students who experience test anxiety before an English exam will get lower scores than students who do not experience test anxiety."​
• "Motorists who talk on the phone while driving will be more likely to make errors on a driving course than those who do not talk on the phone."
• "Children who receive a new reading intervention will have higher reading scores than students who do not receive the intervention."

Examples of a complex hypothesis include:

• "People with high-sugar diets and sedentary activity levels are more likely to develop depression."
• "Younger people who are regularly exposed to green, outdoor areas have better subjective well-being than older adults who have limited exposure to green spaces."

Examples of a null hypothesis include:

• "There is no difference in anxiety levels between people who take St. John's wort supplements and those who do not."
• "There is no difference in scores on a memory recall task between children and adults."
• "There is no difference in aggression levels between children who play first-person shooter games and those who do not."

Examples of an alternative hypothesis:

• "People who take St. John's wort supplements will have less anxiety than those who do not."
• "Adults will perform better on a memory task than children."
• "Children who play first-person shooter games will show higher levels of aggression than children who do not." 

Collecting Data on Your Hypothesis

Once a researcher has formed a testable hypothesis, the next step is to select a research design and start collecting data. The research method depends largely on exactly what they are studying. There are two basic types of research methods: descriptive research and experimental research.

Descriptive Research Methods

Descriptive research such as  case studies ,  naturalistic observations , and surveys are often used when  conducting an experiment is difficult or impossible. These methods are best used to describe different aspects of a behavior or psychological phenomenon.

Once a researcher has collected data using descriptive methods, a  correlational study  can examine how the variables are related. This research method might be used to investigate a hypothesis that is difficult to test experimentally.

Experimental Research Methods

Experimental methods  are used to demonstrate causal relationships between variables. In an experiment, the researcher systematically manipulates a variable of interest (known as the independent variable) and measures the effect on another variable (known as the dependent variable).

Unlike correlational studies, which can only be used to determine if there is a relationship between two variables, experimental methods can be used to determine the actual nature of the relationship—whether changes in one variable actually  cause  another to change.

The hypothesis is a critical part of any scientific exploration. It represents what researchers expect to find in a study or experiment. In situations where the hypothesis is unsupported by the research, the research still has value. Such research helps us better understand how different aspects of the natural world relate to one another. It also helps us develop new hypotheses that can then be tested in the future.

Thompson WH, Skau S. On the scope of scientific hypotheses .  R Soc Open Sci . 2023;10(8):230607. doi:10.1098/rsos.230607

Taran S, Adhikari NKJ, Fan E. Falsifiability in medicine: what clinicians can learn from Karl Popper [published correction appears in Intensive Care Med. 2021 Jun 17;:].  Intensive Care Med . 2021;47(9):1054-1056. doi:10.1007/s00134-021-06432-z

Eyler AA. Research Methods for Public Health . 1st ed. Springer Publishing Company; 2020. doi:10.1891/9780826182067.0004

Nosek BA, Errington TM. What is replication ?  PLoS Biol . 2020;18(3):e3000691. doi:10.1371/journal.pbio.3000691

Aggarwal R, Ranganathan P. Study designs: Part 2 - Descriptive studies .  Perspect Clin Res . 2019;10(1):34-36. doi:10.4103/picr.PICR_154_18

Nevid J. Psychology: Concepts and Applications. Wadworth, 2013.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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What is and How to Write a Good Hypothesis in Research?

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• 304.8K views

Table of Contents

One of the most important aspects of conducting research is constructing a strong hypothesis. But what makes a hypothesis in research effective? In this article, we’ll look at the difference between a hypothesis and a research question, as well as the elements of a good hypothesis in research. We’ll also include some examples of effective hypotheses, and what pitfalls to avoid.

What is a Hypothesis in Research?

Simply put, a hypothesis is a research question that also includes the predicted or expected result of the research. Without a hypothesis, there can be no basis for a scientific or research experiment. As such, it is critical that you carefully construct your hypothesis by being deliberate and thorough, even before you set pen to paper. Unless your hypothesis is clearly and carefully constructed, any flaw can have an adverse, and even grave, effect on the quality of your experiment and its subsequent results.

Research Question vs Hypothesis

It’s easy to confuse research questions with hypotheses, and vice versa. While they’re both critical to the Scientific Method, they have very specific differences. Primarily, a research question, just like a hypothesis, is focused and concise. But a hypothesis includes a prediction based on the proposed research, and is designed to forecast the relationship of and between two (or more) variables. Research questions are open-ended, and invite debate and discussion, while hypotheses are closed, e.g. “The relationship between A and B will be C.”

A hypothesis is generally used if your research topic is fairly well established, and you are relatively certain about the relationship between the variables that will be presented in your research. Since a hypothesis is ideally suited for experimental studies, it will, by its very existence, affect the design of your experiment. The research question is typically used for new topics that have not yet been researched extensively. Here, the relationship between different variables is less known. There is no prediction made, but there may be variables explored. The research question can be casual in nature, simply trying to understand if a relationship even exists, descriptive or comparative.

How to Write Hypothesis in Research

Writing an effective hypothesis starts before you even begin to type. Like any task, preparation is key, so you start first by conducting research yourself, and reading all you can about the topic that you plan to research. From there, you’ll gain the knowledge you need to understand where your focus within the topic will lie.

Remember that a hypothesis is a prediction of the relationship that exists between two or more variables. Your job is to write a hypothesis, and design the research, to “prove” whether or not your prediction is correct. A common pitfall is to use judgments that are subjective and inappropriate for the construction of a hypothesis. It’s important to keep the focus and language of your hypothesis objective.

An effective hypothesis in research is clearly and concisely written, and any terms or definitions clarified and defined. Specific language must also be used to avoid any generalities or assumptions.

Use the following points as a checklist to evaluate the effectiveness of your research hypothesis:

• Predicts the relationship and outcome
• Simple and concise – avoid wordiness
• Clear with no ambiguity or assumptions about the readers’ knowledge
• Observable and testable results
• Relevant and specific to the research question or problem

Research Hypothesis Example

Perhaps the best way to evaluate whether or not your hypothesis is effective is to compare it to those of your colleagues in the field. There is no need to reinvent the wheel when it comes to writing a powerful research hypothesis. As you’re reading and preparing your hypothesis, you’ll also read other hypotheses. These can help guide you on what works, and what doesn’t, when it comes to writing a strong research hypothesis.

Here are a few generic examples to get you started.

Eating an apple each day, after the age of 60, will result in a reduction of frequency of physician visits.

Budget airlines are more likely to receive more customer complaints. A budget airline is defined as an airline that offers lower fares and fewer amenities than a traditional full-service airline. (Note that the term “budget airline” is included in the hypothesis.

Workplaces that offer flexible working hours report higher levels of employee job satisfaction than workplaces with fixed hours.

Each of the above examples are specific, observable and measurable, and the statement of prediction can be verified or shown to be false by utilizing standard experimental practices. It should be noted, however, that often your hypothesis will change as your research progresses.

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What makes a good hypothesis?

Formulating a good hypothesis is the backbone of the scientific method.

A hypothesis is a precise and testable statement of what a researcher predicts will be the outcome of a study. This usually involves proposing a relationship between two or more variables.

Verifying a hypothesis, also sometimes referred to as a working statement , requires using the scientific method , usually by designing an experiment.

For instance, one common adage is ‘an apple a day keeps the doctor away’. If we use this aphorism as our hypothesis then we can make a prediction that consuming at least one apple per day should result in fewer visits to the doctor than the general population that eats apples sparingly or never.

In 2015 , researchers at Dartmouth College, the University of Michigan School of Nursing, and the Veteran Affairs Medical Center in White River actually investigated this hypothesis. They combed national nutrition data collected from nearly 8,400 men and women — 753 of whom ate an apple a day. The study found that “evidence does not support that an apple a day keeps the doctor away; however, the small fraction of US adults who eat an apple a day do appear to use fewer prescription medications.”

So perhaps there’s a glimmer of truth to this hypothesis, but not necessarily because apples are some miracle foods. It could be that people who eat apples every day also consume other fresh produce and less processed foods than the general population, a diet that helps to prevent obesity, a huge risk factor for a myriad of illnesses such as hypertension and diabetes that require prescription medication. This is why hypotheses need to be defined as precisely and as narrowly as possible in order to isolate confounding effects.

Types of hypothesis

The ‘apple a day’ study is an example of an alternative hypothesis , which states that there is a relationship between two variables being studied, the daily apple consumption and visits to the GP. One variable, called the independent variable , has an effect on the other, known as the dependent variable . The independent variable is what you change and the dependent variable is what you measure. For example, if I am measuring how a plant grows with different fertilizers, the fertilizers are what I can change freely (independent) while the plant’s growth would be dependent on what it is given. In order for an alternative hypothesis to be validated, the results have to have statistical significance in order to rule out chance.

Examples of alternative hypotheses:

• Dogs wag their tails when they’re happy.
• The accumulation of greenhouse gases in the atmosphere raises global average temperature.
• Wearing a seatbelt reduces traffic-related fatalities.
• Students who attend class earn higher scores than students who skip class.
• People exposed to higher levels of UV light have a higher incidence of skin cancer than the general population.

Another common type of hypothesis used in science is the null hypothesis , which states that there is no relationship between two variables. This means that controlling one variable has no effect on the other. Any results are due to chance and thus pursuing a cause-effect relationship between the two variables is futile.

The null hypothesis is the polar opposite of the alternative hypothesis since they contain opposing viewpoints. In fact, the latter is called this way because it is an alternative to the null hypothesis. An apple a day doesn’t keep the doctor away, you could propose if you were designing a null hypothesis experiment.

Examples of null hypotheses:

• Taking an aspirin a day doesn’t reduce the risk of a heart attack.
• Playing classical music doesn’t help plants grow more biomass.
• Vaccines don’t cause autism.
• Hyperactivity is unrelated to sugar consumption.

The acceptance of the alternative hypothesis, often denoted by H 1 , depends on the rejection of the null hypothesis (H 0 ). A null hypothesis can never be proven, it can only be rejected. To test a null hypothesis and determine whether the observed data is not due to change or the manipulation of data, scientists employ a significance test.

Rejecting the null hypothesis does not necessarily imply that a study did not produce the required results. Instead, it sets the stage for further experimentation to see if a relationship between the two variables truly exists.

For instance, say a scientist proposes a null hypothesis stating that “the rate of plant growth is not affected by sunlight.” One way to investigate this conjecture would be to monitor a random sample of plants grown with or without sunlight. You then measure the average mass of each group of plants and if there’s a statistically significant difference in the observed change, then the null hypothesis is rejected. Consequently, the alternate hypothesis that “plant growth is affected by sunlight” is accepted, then scientists can perform further research into the effects of different wavelengths of light or intensities of light on plant growth.

At this point, you might be wondering why we need the null hypothesis. Why not propose and test an alternate hypothesis and see if it is true? One explanation is that science cannot provide absolute proofs, but rather approximations. The scientific method cannot explicitly “prove” propositions. We can never prove an alternative hypothesis with 100% confidence. What we can do instead is reject the null hypothesis, supporting the alternative hypothesis.

It just so happens that it is easier to disprove a hypothesis than to positively prove one. But the supposition that the null hypothesis is incorrect allows for a stable foundation on which scientists can build. You can view it this way: the results from testing the null hypothesis lay the groundwork for the alternate hypothesis, which explores multiple ideas that may or may not be correct.

The alternative and null hypotheses are the two main types you’ll encounter in studies. But the alternative hypothesis can be further broken down into two categories: directional and nondirectional alternative hypotheses.

The directional alternative hypothesis predicts that the independent variable will have an effect on the dependent variable and the direction in which the change will take place. The nondirectional alternative hypothesis predicts the independent variable will have an effect but its direction is not specific, without stating the magnitude of the difference.

For instance, a non-directional hypothesis could be “there will be a difference in how many words children and adults can recall,” while the directional hypothesis could predict that “adults will recall more words than children.”

Hypotheses can be simple or complex. A simple hypothesis predicts a relationship between a single dependent variable and a single independent variable while a complex one predicts a relationship between two or more independent and dependent variables. An example of a complex hypothesis could be “Do age and weight affect the chances of getting diabetes and heart diseases?” There are two independent and two dependent variables in this statement whose relationship we seek to verify.

How to write a good hypothesis

The way you formulate a hypothesis can make or break your research because the validity of an experiment and its results rely heavily on a robust testable hypothesis. A good research hypothesis typically involves more effort than a simple guess or assumption.

Generally, a good hypothesis:

• is testable, meaning it must be possible to show that a hypothesis is true or false, and the results of this investigation have to be replicable;
• includes both an independent and dependent variable.
• allows for the manipulation of the variables ethically.
• has clear and focused language. Don’t be vague.
• is related to other published research.
• is written, either explicitly or not, as an “if-then” statement because we can then make a prediction of the outcome of an experiment.

An example of a testable good hypothesis is a conjecture such as “Students recall more information during the afternoon than during the morning.” The independent variable is the time of the lecture and the dependent variable is the recall of the information presented in the lecture, which can be verified with standardized tests.

A bad hypothesis could be something like “Goldfish make better pets than cats.” Right off the bat, you can see a couple of problems with this statement. What constitutes a good pet? Is a good pet fluffy and interactive or one that is low maintenance? Can I predict whether a cat or goldfish will make for a good pet? This is more a matter of opinion that doesn’t provide any meaningful results.

Often, the best hypotheses start from observation. For instance, everybody has witnessed that objects that are thrown into the air will fall toward the ground. Sir Isaac Newton formulated a hypothesis in the 17th-century that explains this observation, stating that ‘objects with mass attract each other through a gravitational field.’

But despite Newton’s hypothesis being very well written, in the sense that it is testable, simple, clear, and universal, we now know it was wrong. In the 20th-century, Albert Einstein showed that a hypothesis that more precisely explains the observed phenomenon is that ‘objects with mass cause space to bend.’ The lesson here is that all hypotheses are temporary and partial, they’re never permanent and irrefutable. This is also a good example of why the null hypothesis is so paramount.

Hypothesis formulation and testing through statistical methods are integral parts of the scientific method, the systematic approach to assessing whether a statement is true or false. All the best stories in science start with a good hypothesis. 

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Developing a Hypothesis

Rajiv S. Jhangiani; I-Chant A. Chiang; Carrie Cuttler; and Dana C. Leighton

Learning Objectives

• Distinguish between a theory and a hypothesis.
• Discover how theories are used to generate hypotheses and how the results of studies can be used to further inform theories.
• Understand the characteristics of a good hypothesis.

Theories and Hypotheses

Before describing how to develop a hypothesis, it is important to distinguish between a theory and a hypothesis. A  theory  is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes, functions, or organizing principles that have not been observed directly. Consider, for example, Zajonc’s theory of social facilitation and social inhibition (1965) [1] . He proposed that being watched by others while performing a task creates a general state of physiological arousal, which increases the likelihood of the dominant (most likely) response. So for highly practiced tasks, being watched increases the tendency to make correct responses, but for relatively unpracticed tasks, being watched increases the tendency to make incorrect responses. Notice that this theory—which has come to be called drive theory—provides an explanation of both social facilitation and social inhibition that goes beyond the phenomena themselves by including concepts such as “arousal” and “dominant response,” along with processes such as the effect of arousal on the dominant response.

Outside of science, referring to an idea as a theory often implies that it is untested—perhaps no more than a wild guess. In science, however, the term theory has no such implication. A theory is simply an explanation or interpretation of a set of phenomena. It can be untested, but it can also be extensively tested, well supported, and accepted as an accurate description of the world by the scientific community. The theory of evolution by natural selection, for example, is a theory because it is an explanation of the diversity of life on earth—not because it is untested or unsupported by scientific research. On the contrary, the evidence for this theory is overwhelmingly positive and nearly all scientists accept its basic assumptions as accurate. Similarly, the “germ theory” of disease is a theory because it is an explanation of the origin of various diseases, not because there is any doubt that many diseases are caused by microorganisms that infect the body.

A  hypothesis , on the other hand, is a specific prediction about a new phenomenon that should be observed if a particular theory is accurate. It is an explanation that relies on just a few key concepts. Hypotheses are often specific predictions about what will happen in a particular study. They are developed by considering existing evidence and using reasoning to infer what will happen in the specific context of interest. Hypotheses are often but not always derived from theories. So a hypothesis is often a prediction based on a theory but some hypotheses are a-theoretical and only after a set of observations have been made, is a theory developed. This is because theories are broad in nature and they explain larger bodies of data. So if our research question is really original then we may need to collect some data and make some observations before we can develop a broader theory.

Theories and hypotheses always have this  if-then  relationship. “ If   drive theory is correct,  then  cockroaches should run through a straight runway faster, and a branching runway more slowly, when other cockroaches are present.” Although hypotheses are usually expressed as statements, they can always be rephrased as questions. “Do cockroaches run through a straight runway faster when other cockroaches are present?” Thus deriving hypotheses from theories is an excellent way of generating interesting research questions.

But how do researchers derive hypotheses from theories? One way is to generate a research question using the techniques discussed in this chapter  and then ask whether any theory implies an answer to that question. For example, you might wonder whether expressive writing about positive experiences improves health as much as expressive writing about traumatic experiences. Although this  question  is an interesting one  on its own, you might then ask whether the habituation theory—the idea that expressive writing causes people to habituate to negative thoughts and feelings—implies an answer. In this case, it seems clear that if the habituation theory is correct, then expressive writing about positive experiences should not be effective because it would not cause people to habituate to negative thoughts and feelings. A second way to derive hypotheses from theories is to focus on some component of the theory that has not yet been directly observed. For example, a researcher could focus on the process of habituation—perhaps hypothesizing that people should show fewer signs of emotional distress with each new writing session.

Among the very best hypotheses are those that distinguish between competing theories. For example, Norbert Schwarz and his colleagues considered two theories of how people make judgments about themselves, such as how assertive they are (Schwarz et al., 1991) [2] . Both theories held that such judgments are based on relevant examples that people bring to mind. However, one theory was that people base their judgments on the  number  of examples they bring to mind and the other was that people base their judgments on how  easily  they bring those examples to mind. To test these theories, the researchers asked people to recall either six times when they were assertive (which is easy for most people) or 12 times (which is difficult for most people). Then they asked them to judge their own assertiveness. Note that the number-of-examples theory implies that people who recalled 12 examples should judge themselves to be more assertive because they recalled more examples, but the ease-of-examples theory implies that participants who recalled six examples should judge themselves as more assertive because recalling the examples was easier. Thus the two theories made opposite predictions so that only one of the predictions could be confirmed. The surprising result was that participants who recalled fewer examples judged themselves to be more assertive—providing particularly convincing evidence in favor of the ease-of-retrieval theory over the number-of-examples theory.

Theory Testing

The primary way that scientific researchers use theories is sometimes called the hypothetico-deductive method  (although this term is much more likely to be used by philosophers of science than by scientists themselves). Researchers begin with a set of phenomena and either construct a theory to explain or interpret them or choose an existing theory to work with. They then make a prediction about some new phenomenon that should be observed if the theory is correct. Again, this prediction is called a hypothesis. The researchers then conduct an empirical study to test the hypothesis. Finally, they reevaluate the theory in light of the new results and revise it if necessary. This process is usually conceptualized as a cycle because the researchers can then derive a new hypothesis from the revised theory, conduct a new empirical study to test the hypothesis, and so on. As  Figure 2.3  shows, this approach meshes nicely with the model of scientific research in psychology presented earlier in the textbook—creating a more detailed model of “theoretically motivated” or “theory-driven” research.

As an example, let us consider Zajonc’s research on social facilitation and inhibition. He started with a somewhat contradictory pattern of results from the research literature. He then constructed his drive theory, according to which being watched by others while performing a task causes physiological arousal, which increases an organism’s tendency to make the dominant response. This theory predicts social facilitation for well-learned tasks and social inhibition for poorly learned tasks. He now had a theory that organized previous results in a meaningful way—but he still needed to test it. He hypothesized that if his theory was correct, he should observe that the presence of others improves performance in a simple laboratory task but inhibits performance in a difficult version of the very same laboratory task. To test this hypothesis, one of the studies he conducted used cockroaches as subjects (Zajonc, Heingartner, & Herman, 1969) [3] . The cockroaches ran either down a straight runway (an easy task for a cockroach) or through a cross-shaped maze (a difficult task for a cockroach) to escape into a dark chamber when a light was shined on them. They did this either while alone or in the presence of other cockroaches in clear plastic “audience boxes.” Zajonc found that cockroaches in the straight runway reached their goal more quickly in the presence of other cockroaches, but cockroaches in the cross-shaped maze reached their goal more slowly when they were in the presence of other cockroaches. Thus he confirmed his hypothesis and provided support for his drive theory. (Zajonc also showed that drive theory existed in humans [Zajonc & Sales, 1966] [4] in many other studies afterward).

Incorporating Theory into Your Research

When you write your research report or plan your presentation, be aware that there are two basic ways that researchers usually include theory. The first is to raise a research question, answer that question by conducting a new study, and then offer one or more theories (usually more) to explain or interpret the results. This format works well for applied research questions and for research questions that existing theories do not address. The second way is to describe one or more existing theories, derive a hypothesis from one of those theories, test the hypothesis in a new study, and finally reevaluate the theory. This format works well when there is an existing theory that addresses the research question—especially if the resulting hypothesis is surprising or conflicts with a hypothesis derived from a different theory.

To use theories in your research will not only give you guidance in coming up with experiment ideas and possible projects, but it lends legitimacy to your work. Psychologists have been interested in a variety of human behaviors and have developed many theories along the way. Using established theories will help you break new ground as a researcher, not limit you from developing your own ideas.

Characteristics of a Good Hypothesis

There are three general characteristics of a good hypothesis. First, a good hypothesis must be testable and falsifiable . We must be able to test the hypothesis using the methods of science and if you’ll recall Popper’s falsifiability criterion, it must be possible to gather evidence that will disconfirm the hypothesis if it is indeed false. Second, a good hypothesis must be logical. As described above, hypotheses are more than just a random guess. Hypotheses should be informed by previous theories or observations and logical reasoning. Typically, we begin with a broad and general theory and use  deductive reasoning to generate a more specific hypothesis to test based on that theory. Occasionally, however, when there is no theory to inform our hypothesis, we use  inductive reasoning  which involves using specific observations or research findings to form a more general hypothesis. Finally, the hypothesis should be positive. That is, the hypothesis should make a positive statement about the existence of a relationship or effect, rather than a statement that a relationship or effect does not exist. As scientists, we don’t set out to show that relationships do not exist or that effects do not occur so our hypotheses should not be worded in a way to suggest that an effect or relationship does not exist. The nature of science is to assume that something does not exist and then seek to find evidence to prove this wrong, to show that it really does exist. That may seem backward to you but that is the nature of the scientific method. The underlying reason for this is beyond the scope of this chapter but it has to do with statistical theory.

• Zajonc, R. B. (1965). Social facilitation.  Science, 149 , 269–274 ↵
• Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991). Ease of retrieval as information: Another look at the availability heuristic.  Journal of Personality and Social Psychology, 61 , 195–202. ↵
• Zajonc, R. B., Heingartner, A., & Herman, E. M. (1969). Social enhancement and impairment of performance in the cockroach.  Journal of Personality and Social Psychology, 13 , 83–92. ↵
• Zajonc, R.B. & Sales, S.M. (1966). Social facilitation of dominant and subordinate responses. Journal of Experimental Social Psychology, 2 , 160-168. ↵

A coherent explanation or interpretation of one or more phenomena.

A specific prediction about a new phenomenon that should be observed if a particular theory is accurate.

A cyclical process of theory development, starting with an observed phenomenon, then developing or using a theory to make a specific prediction of what should happen if that theory is correct, testing that prediction, refining the theory in light of the findings, and using that refined theory to develop new hypotheses, and so on.

The ability to test the hypothesis using the methods of science and the possibility to gather evidence that will disconfirm the hypothesis if it is indeed false.

Developing a Hypothesis Copyright © by Rajiv S. Jhangiani; I-Chant A. Chiang; Carrie Cuttler; and Dana C. Leighton is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to write an effective hypothesis

Hypothesis validation is the bread and butter of product discovery. Understanding what should be prioritized and why is the most important task of a product manager. It doesn’t matter how well you validate your findings if you’re trying to answer the wrong question.

A question is as good as the answer it can provide. If your hypothesis is well written, but you can’t read its conclusion, it’s a bad hypothesis. Alternatively, if your hypothesis has embedded bias and answers itself, it’s also not going to help you.

There are several different tools available to build hypotheses, and it would be exhaustive to list them all. Apart from being superficial, focusing on the frameworks alone shifts the attention away from the hypothesis itself.

In this article, you will learn what a hypothesis is, the fundamental aspects of a good hypothesis, and what you should expect to get out of one.

The 4 product risks

Mitigating the four product risks is the reason why product managers exist in the first place and it’s where good hypothesis crafting starts.

The four product risks are assessments of everything that could go wrong with your delivery. Our natural thought process is to focus on the happy path at the expense of unknown traps. The risks are a constant reminder that knowing why something won’t work is probably more important than knowing why something might work.

These are the fundamental questions that should fuel your hypothesis creation:

Is it viable for the business?

Is it relevant for the user, can we build it, is it ethical to deliver.

Is this hypothesis the best one to validate now? Is this the most cost-effective initiative we can take? Will this answer help us achieve our goals? How much money can we make from it?

Has the user manifested interest in this solution? Will they be able to use it? Does it solve our users’ challenges? Is it aesthetically pleasing? Is it vital for the user, or just a luxury?

Do we have the resources and know-how to deliver it? Can we scale this solution? How much will it cost? Will it depreciate fast? Is it the best cost-effective solution? Will it deliver on what the user needs?

Is this solution safe both for the user and for the business? Is it inclusive enough? Is there a risk of public opinion whiplash? Is our solution enabling wrongdoers? Are we jeopardizing some to privilege others?

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There is an infinite amount of questions that can surface from these risks, and most of those will be context dependent. Your industry, company, marketplace, team composition, and even the type of product you handle will impose different questions, but the risks remain the same.

How to decide whether your hypothesis is worthy of validation

Assuming you came up with a hefty batch of risks to validate, you must now address them. To address a risk, you could do one of three things: collect concrete evidence that you can mitigate that risk, infer possible ways you can mitigate a risk and, finally, deep dive into that risk because you’re not sure about its repercussions.

This three way road can be illustrated by a CSD matrix :

Certainties

Suppositions.

Everything you’re sure can help you to mitigate whatever risk. An example would be, on the risk “how to build it,” assessing if your engineering team is capable of integrating with a certain API. If your team has made it a thousand times in the past, it’s not something worth validating. You can assume it is true and mark this particular risk as solved.

To put it simply, a supposition is something that you think you know, but you’re not sure. This is the most fertile ground to explore hypotheses, since this is the precise type of answer that needs validation. The most common usage of supposition is addressing the “is it relevant for the user” risk. You presume that clients will enjoy a new feature, but before you talk to them, you can’t say you are sure.

Doubts are different from suppositions because they have no answer whatsoever. A doubt is an open question about a risk which you have no clue on how to solve. A product manager that tries to mitigate the “is it ethical to deliver” risk from an industry that they have absolute no familiarity with is poised to generate a lot of doubts, but no suppositions or certainties. Doubts are not good hypothesis sources, since you have no idea on how to validate it.

A hypothesis worth validating comes from a place of uncertainty, not confidence or doubt. If you are sure about a risk mitigation, coming up with a hypothesis to validate it is just a waste of time and resources. Alternatively, trying to come up with a risk assessment for a problem you are clueless about will probably generate hypotheses disconnected with the problem itself.

That said, it’s important to make it clear that suppositions are different from hypotheses. A supposition is merely a mental exercise, creativity executed. A hypothesis is a measurable, cartesian instrument to transform suppositions into certainties, therefore making sure you can mitigate a risk.

How to craft a hypothesis

A good hypothesis comes from a supposed solution to a specific product risk. That alone is good enough to build half of a good hypothesis, but you also need to have measurable confidence.

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You’ll rarely transform a supposition into a certainty without an objective. Returning to the API example we gave when talking about certainties, you know the “can we build it” risk doesn’t need validation because your team has made tens of API integrations before. The “tens” is the quantifiable, measurable indication that gives you the confidence to be sure about mitigating a risk.

What you need from your hypothesis is exactly this quantifiable evidence, the number or hard fact able to give you enough confidence to treat your supposition as a certainty. To achieve that goal, you must come up with a target when creating the hypothesis. A hypothesis without a target can’t be validated, and therefore it’s useless.

Imagine you’re the product manager for an ecommerce app. Your users are predominantly mobile users, and your objective is to increase sales conversions. After some research, you came across the one click check-out experience, made famous by Amazon, but broadly used by ecommerces everywhere.

You know you can build it, but it’s a huge endeavor for your team. You best make sure your bet on one click check-out will work out, otherwise you’ll waste a lot of time and resources on something that won’t be able to influence the sales conversion KPI.

You identify your first risk then: is it valuable to the business?

Literature is abundant on the topic, so you are almost sure that it will bear results, but you’re not sure enough. You only can suppose that implementing the one click functionality will increase sales conversion.

During case study and data exploration, you have reasons to believe that a 30 percent increase of sales conversion is a reasonable target to be achieved. To make sure one click check-out is valuable to the business then, you would have a hypothesis such as this:

We believe that if we implement a one-click checkout on our ecommerce, we can grow our sales conversion by 30 percent

This hypothesis can be played with in all sorts of ways. If you’re trying to improve user-experience, for example, you could make it look something like this:

We believe that if we implement a one-click checkout on our ecommerce, we can reduce the time to conversion by 10 percent

You can also validate different solutions having the same criteria, building an opportunity tree to explore a multitude of hypothesis to find the better one:

We believe that if we implement a user review section on the listing page, we can grow our sales conversion by 30 percent

Sometimes you’re clueless about impact, or maybe any win is a good enough win. In that case, your criteria of validation can be a fact rather than a metric:

We believe that if we implement a one-click checkout on our ecommerce, we can reduce the time to conversion

As long as you are sure of the risk you’re mitigating, the supposition you want to transform into a certainty, and the criteria you’ll use to make that decision, you don’t need to worry so much about “right” or “wrong” when it comes to hypothesis formatting.

That’s why I avoided following up frameworks on this article. You can apply a neat hypothesis design to your product thinking, but if you’re not sure why you’re doing it, you’ll extract nothing out of it.

What comes after a good hypothesis?

The final piece of this puzzle comes after the hypothesis crafting. A hypothesis is only as good as the validation it provides, and that means you have to test it.

If we were to test the first hypothesis we crafted, “we believe that if we implement a one-click checkout on our ecommerce, we can grow our sales conversion by 30 percent,” you could come up with a testing roadmap to build up evidence that would eventually confirm or deny your hypothesis. Some examples of tests are:

A/B testing — Launch a quick and dirty one-click checkout MVP for a controlled group of users and compare their sales conversion rates against a control group. This will provide direct evidence on the effect of the feature on sales conversions

Customer support feedback — Track any inquiries or complaints related to the checkout process. You can use organic user complaints as an indirect measure of latent demand for one-click checkout feature

User survey — Ask why carts were abandoned for a cohort of shoppers that left the checkout step close to completion. Their reasons might indicate the possible success of your hypothesis

Effective hypothesis crafting is at the center of product management. It’s the link between dealing with risks and coming up with solutions that are both viable and valuable. However, it’s important to recognize that the formulation of a hypothesis is just the first step.

The real value of a hypothesis is made possible by rigorous testing. It’s through systematic validation that product managers can transform suppositions into certainties, ensuring the right product decisions are made. Without validation, even the most well-thought-out hypothesis remains unverified.

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Sat / act prep online guides and tips, what is a hypothesis and how do i write one.

General Education

Think about something strange and unexplainable in your life. Maybe you get a headache right before it rains, or maybe you think your favorite sports team wins when you wear a certain color. If you wanted to see whether these are just coincidences or scientific fact, you would form a hypothesis, then create an experiment to see whether that hypothesis is true or not.

But what is a hypothesis, anyway? If you’re not sure about what a hypothesis is--or how to test for one!--you’re in the right place. This article will teach you everything you need to know about hypotheses, including: 

• Defining the term “hypothesis” 
• Providing hypothesis examples 
• Giving you tips for how to write your own hypothesis

So let’s get started!

What Is a Hypothesis?

Merriam Webster defines a hypothesis as “an assumption or concession made for the sake of argument.” In other words, a hypothesis is an educated guess . Scientists make a reasonable assumption--or a hypothesis--then design an experiment to test whether it’s true or not. Keep in mind that in science, a hypothesis should be testable. You have to be able to design an experiment that tests your hypothesis in order for it to be valid. 

As you could assume from that statement, it’s easy to make a bad hypothesis. But when you’re holding an experiment, it’s even more important that your guesses be good...after all, you’re spending time (and maybe money!) to figure out more about your observation. That’s why we refer to a hypothesis as an educated guess--good hypotheses are based on existing data and research to make them as sound as possible.

Hypotheses are one part of what’s called the scientific method .  Every (good) experiment or study is based in the scientific method. The scientific method gives order and structure to experiments and ensures that interference from scientists or outside influences does not skew the results. It’s important that you understand the concepts of the scientific method before holding your own experiment. Though it may vary among scientists, the scientific method is generally made up of six steps (in order):

• Observation
• Asking questions
• Forming a hypothesis
• Analyze the data
• Communicate your results

You’ll notice that the hypothesis comes pretty early on when conducting an experiment. That’s because experiments work best when they’re trying to answer one specific question. And you can’t conduct an experiment until you know what you’re trying to prove!

Independent and Dependent Variables 

After doing your research, you’re ready for another important step in forming your hypothesis: identifying variables. Variables are basically any factor that could influence the outcome of your experiment . Variables have to be measurable and related to the topic being studied.

There are two types of variables:  independent variables and dependent variables. I ndependent variables remain constant . For example, age is an independent variable; it will stay the same, and researchers can look at different ages to see if it has an effect on the dependent variable. 

Speaking of dependent variables... dependent variables are subject to the influence of the independent variable , meaning that they are not constant. Let’s say you want to test whether a person’s age affects how much sleep they need. In that case, the independent variable is age (like we mentioned above), and the dependent variable is how much sleep a person gets. 

Variables will be crucial in writing your hypothesis. You need to be able to identify which variable is which, as both the independent and dependent variables will be written into your hypothesis. For instance, in a study about exercise, the independent variable might be the speed at which the respondents walk for thirty minutes, and the dependent variable would be their heart rate. In your study and in your hypothesis, you’re trying to understand the relationship between the two variables.

Elements of a Good Hypothesis

The best hypotheses start by asking the right questions . For instance, if you’ve observed that the grass is greener when it rains twice a week, you could ask what kind of grass it is, what elevation it’s at, and if the grass across the street responds to rain in the same way. Any of these questions could become the backbone of experiments to test why the grass gets greener when it rains fairly frequently.

As you’re asking more questions about your first observation, make sure you’re also making more observations . If it doesn’t rain for two weeks and the grass still looks green, that’s an important observation that could influence your hypothesis. You'll continue observing all throughout your experiment, but until the hypothesis is finalized, every observation should be noted.

Finally, you should consult secondary research before writing your hypothesis . Secondary research is comprised of results found and published by other people. You can usually find this information online or at your library. Additionally, m ake sure the research you find is credible and related to your topic. If you’re studying the correlation between rain and grass growth, it would help you to research rain patterns over the past twenty years for your county, published by a local agricultural association. You should also research the types of grass common in your area, the type of grass in your lawn, and whether anyone else has conducted experiments about your hypothesis. Also be sure you’re checking the quality of your research . Research done by a middle school student about what minerals can be found in rainwater would be less useful than an article published by a local university.

Writing Your Hypothesis

Once you’ve considered all of the factors above, you’re ready to start writing your hypothesis. Hypotheses usually take a certain form when they’re written out in a research report.

When you boil down your hypothesis statement, you are writing down your best guess and not the question at hand . This means that your statement should be written as if it is fact already, even though you are simply testing it.

The reason for this is that, after you have completed your study, you'll either accept or reject your if-then or your null hypothesis. All hypothesis testing examples should be measurable and able to be confirmed or denied. You cannot confirm a question, only a statement! 

In fact, you come up with hypothesis examples all the time! For instance, when you guess on the outcome of a basketball game, you don’t say, “Will the Miami Heat beat the Boston Celtics?” but instead, “I think the Miami Heat will beat the Boston Celtics.” You state it as if it is already true, even if it turns out you’re wrong. You do the same thing when writing your hypothesis.

Additionally, keep in mind that hypotheses can range from very specific to very broad.  These hypotheses can be specific, but if your hypothesis testing examples involve a broad range of causes and effects, your hypothesis can also be broad.  

The Two Types of Hypotheses

Now that you understand what goes into a hypothesis, it’s time to look more closely at the two most common types of hypothesis: the if-then hypothesis and the null hypothesis.

#1: If-Then Hypotheses

First of all, if-then hypotheses typically follow this formula:

If ____ happens, then ____ will happen.

The goal of this type of hypothesis is to test the causal relationship between the independent and dependent variable. It’s fairly simple, and each hypothesis can vary in how detailed it can be. We create if-then hypotheses all the time with our daily predictions. Here are some examples of hypotheses that use an if-then structure from daily life: 

• If I get enough sleep, I’ll be able to get more work done tomorrow.
• If the bus is on time, I can make it to my friend’s birthday party. 
• If I study every night this week, I’ll get a better grade on my exam. 

In each of these situations, you’re making a guess on how an independent variable (sleep, time, or studying) will affect a dependent variable (the amount of work you can do, making it to a party on time, or getting better grades). 

You may still be asking, “What is an example of a hypothesis used in scientific research?” Take one of the hypothesis examples from a real-world study on whether using technology before bed affects children’s sleep patterns. The hypothesis read s:

“We hypothesized that increased hours of tablet- and phone-based screen time at bedtime would be inversely correlated with sleep quality and child attention.”

It might not look like it, but this is an if-then statement. The researchers basically said, “If children have more screen usage at bedtime, then their quality of sleep and attention will be worse.” The sleep quality and attention are the dependent variables and the screen usage is the independent variable. (Usually, the independent variable comes after the “if” and the dependent variable comes after the “then,” as it is the independent variable that affects the dependent variable.) This is an excellent example of how flexible hypothesis statements can be, as long as the general idea of “if-then” and the independent and dependent variables are present.

#2: Null Hypotheses

Your if-then hypothesis is not the only one needed to complete a successful experiment, however. You also need a null hypothesis to test it against. In its most basic form, the null hypothesis is the opposite of your if-then hypothesis . When you write your null hypothesis, you are writing a hypothesis that suggests that your guess is not true, and that the independent and dependent variables have no relationship .

One null hypothesis for the cell phone and sleep study from the last section might say: 

“If children have more screen usage at bedtime, their quality of sleep and attention will not be worse.” 

In this case, this is a null hypothesis because it’s asking the opposite of the original thesis! 

Conversely, if your if-then hypothesis suggests that your two variables have no relationship, then your null hypothesis would suggest that there is one. So, pretend that there is a study that is asking the question, “Does the amount of followers on Instagram influence how long people spend on the app?” The independent variable is the amount of followers, and the dependent variable is the time spent. But if you, as the researcher, don’t think there is a relationship between the number of followers and time spent, you might write an if-then hypothesis that reads:

“If people have many followers on Instagram, they will not spend more time on the app than people who have less.”

In this case, the if-then suggests there isn’t a relationship between the variables. In that case, one of the null hypothesis examples might say:

“If people have many followers on Instagram, they will spend more time on the app than people who have less.”

You then test both the if-then and the null hypothesis to gauge if there is a relationship between the variables, and if so, how much of a relationship. 

4 Tips to Write the Best Hypothesis

If you’re going to take the time to hold an experiment, whether in school or by yourself, you’re also going to want to take the time to make sure your hypothesis is a good one. The best hypotheses have four major elements in common: plausibility, defined concepts, observability, and general explanation.

#1: Plausibility

At first glance, this quality of a hypothesis might seem obvious. When your hypothesis is plausible, that means it’s possible given what we know about science and general common sense. However, improbable hypotheses are more common than you might think. 

Imagine you’re studying weight gain and television watching habits. If you hypothesize that people who watch more than  twenty hours of television a week will gain two hundred pounds or more over the course of a year, this might be improbable (though it’s potentially possible). Consequently, c ommon sense can tell us the results of the study before the study even begins.

Improbable hypotheses generally go against  science, as well. Take this hypothesis example: 

“If a person smokes one cigarette a day, then they will have lungs just as healthy as the average person’s.” 

This hypothesis is obviously untrue, as studies have shown again and again that cigarettes negatively affect lung health. You must be careful that your hypotheses do not reflect your own personal opinion more than they do scientifically-supported findings. This plausibility points to the necessity of research before the hypothesis is written to make sure that your hypothesis has not already been disproven.

#2: Defined Concepts

The more advanced you are in your studies, the more likely that the terms you’re using in your hypothesis are specific to a limited set of knowledge. One of the hypothesis testing examples might include the readability of printed text in newspapers, where you might use words like “kerning” and “x-height.” Unless your readers have a background in graphic design, it’s likely that they won’t know what you mean by these terms. Thus, it’s important to either write what they mean in the hypothesis itself or in the report before the hypothesis.

Here’s what we mean. Which of the following sentences makes more sense to the common person?

If the kerning is greater than average, more words will be read per minute.

If the space between letters is greater than average, more words will be read per minute.

For people reading your report that are not experts in typography, simply adding a few more words will be helpful in clarifying exactly what the experiment is all about. It’s always a good idea to make your research and findings as accessible as possible. 

Good hypotheses ensure that you can observe the results. 

#3: Observability

In order to measure the truth or falsity of your hypothesis, you must be able to see your variables and the way they interact. For instance, if your hypothesis is that the flight patterns of satellites affect the strength of certain television signals, yet you don’t have a telescope to view the satellites or a television to monitor the signal strength, you cannot properly observe your hypothesis and thus cannot continue your study.

Some variables may seem easy to observe, but if you do not have a system of measurement in place, you cannot observe your hypothesis properly. Here’s an example: if you’re experimenting on the effect of healthy food on overall happiness, but you don’t have a way to monitor and measure what “overall happiness” means, your results will not reflect the truth. Monitoring how often someone smiles for a whole day is not reasonably observable, but having the participants state how happy they feel on a scale of one to ten is more observable. 

In writing your hypothesis, always keep in mind how you'll execute the experiment.

#4: Generalizability 

Perhaps you’d like to study what color your best friend wears the most often by observing and documenting the colors she wears each day of the week. This might be fun information for her and you to know, but beyond you two, there aren’t many people who could benefit from this experiment. When you start an experiment, you should note how generalizable your findings may be if they are confirmed. Generalizability is basically how common a particular phenomenon is to other people’s everyday life.

Let’s say you’re asking a question about the health benefits of eating an apple for one day only, you need to realize that the experiment may be too specific to be helpful. It does not help to explain a phenomenon that many people experience. If you find yourself with too specific of a hypothesis, go back to asking the big question: what is it that you want to know, and what do you think will happen between your two variables?

Hypothesis Testing Examples

We know it can be hard to write a good hypothesis unless you’ve seen some good hypothesis examples. We’ve included four hypothesis examples based on some made-up experiments. Use these as templates or launch pads for coming up with your own hypotheses.

Experiment #1: Students Studying Outside (Writing a Hypothesis)

You are a student at PrepScholar University. When you walk around campus, you notice that, when the temperature is above 60 degrees, more students study in the quad. You want to know when your fellow students are more likely to study outside. With this information, how do you make the best hypothesis possible?

You must remember to make additional observations and do secondary research before writing your hypothesis. In doing so, you notice that no one studies outside when it’s 75 degrees and raining, so this should be included in your experiment. Also, studies done on the topic beforehand suggested that students are more likely to study in temperatures less than 85 degrees. With this in mind, you feel confident that you can identify your variables and write your hypotheses:

If-then: “If the temperature in Fahrenheit is less than 60 degrees, significantly fewer students will study outside.”

Null: “If the temperature in Fahrenheit is less than 60 degrees, the same number of students will study outside as when it is more than 60 degrees.”

These hypotheses are plausible, as the temperatures are reasonably within the bounds of what is possible. The number of people in the quad is also easily observable. It is also not a phenomenon specific to only one person or at one time, but instead can explain a phenomenon for a broader group of people.

To complete this experiment, you pick the month of October to observe the quad. Every day (except on the days where it’s raining)from 3 to 4 PM, when most classes have released for the day, you observe how many people are on the quad. You measure how many people come  and how many leave. You also write down the temperature on the hour. 

After writing down all of your observations and putting them on a graph, you find that the most students study on the quad when it is 70 degrees outside, and that the number of students drops a lot once the temperature reaches 60 degrees or below. In this case, your research report would state that you accept or “failed to reject” your first hypothesis with your findings.

Experiment #2: The Cupcake Store (Forming a Simple Experiment)

Let’s say that you work at a bakery. You specialize in cupcakes, and you make only two colors of frosting: yellow and purple. You want to know what kind of customers are more likely to buy what kind of cupcake, so you set up an experiment. Your independent variable is the customer’s gender, and the dependent variable is the color of the frosting. What is an example of a hypothesis that might answer the question of this study?

Here’s what your hypotheses might look like: 

If-then: “If customers’ gender is female, then they will buy more yellow cupcakes than purple cupcakes.”

Null: “If customers’ gender is female, then they will be just as likely to buy purple cupcakes as yellow cupcakes.”

This is a pretty simple experiment! It passes the test of plausibility (there could easily be a difference), defined concepts (there’s nothing complicated about cupcakes!), observability (both color and gender can be easily observed), and general explanation ( this would potentially help you make better business decisions ).

Experiment #3: Backyard Bird Feeders (Integrating Multiple Variables and Rejecting the If-Then Hypothesis)

While watching your backyard bird feeder, you realized that different birds come on the days when you change the types of seeds. You decide that you want to see more cardinals in your backyard, so you decide to see what type of food they like the best and set up an experiment. 

However, one morning, you notice that, while some cardinals are present, blue jays are eating out of your backyard feeder filled with millet. You decide that, of all of the other birds, you would like to see the blue jays the least. This means you'll have more than one variable in your hypothesis. Your new hypotheses might look like this: 

If-then: “If sunflower seeds are placed in the bird feeders, then more cardinals will come than blue jays. If millet is placed in the bird feeders, then more blue jays will come than cardinals.”

Null: “If either sunflower seeds or millet are placed in the bird, equal numbers of cardinals and blue jays will come.”

Through simple observation, you actually find that cardinals come as often as blue jays when sunflower seeds or millet is in the bird feeder. In this case, you would reject your “if-then” hypothesis and “fail to reject” your null hypothesis . You cannot accept your first hypothesis, because it’s clearly not true. Instead you found that there was actually no relation between your different variables. Consequently, you would need to run more experiments with different variables to see if the new variables impact the results.

Experiment #4: In-Class Survey (Including an Alternative Hypothesis)

You’re about to give a speech in one of your classes about the importance of paying attention. You want to take this opportunity to test a hypothesis you’ve had for a while: 

If-then: If students sit in the first two rows of the classroom, then they will listen better than students who do not.

Null: If students sit in the first two rows of the classroom, then they will not listen better or worse than students who do not.

You give your speech and then ask your teacher if you can hand out a short survey to the class. On the survey, you’ve included questions about some of the topics you talked about. When you get back the results, you’re surprised to see that not only do the students in the first two rows not pay better attention, but they also scored worse than students in other parts of the classroom! Here, both your if-then and your null hypotheses are not representative of your findings. What do you do?

This is when you reject both your if-then and null hypotheses and instead create an alternative hypothesis . This type of hypothesis is used in the rare circumstance that neither of your hypotheses is able to capture your findings . Now you can use what you’ve learned to draft new hypotheses and test again! 

Key Takeaways: Hypothesis Writing

The more comfortable you become with writing hypotheses, the better they will become. The structure of hypotheses is flexible and may need to be changed depending on what topic you are studying. The most important thing to remember is the purpose of your hypothesis and the difference between the if-then and the null . From there, in forming your hypothesis, you should constantly be asking questions, making observations, doing secondary research, and considering your variables. After you have written your hypothesis, be sure to edit it so that it is plausible, clearly defined, observable, and helpful in explaining a general phenomenon.

Writing a hypothesis is something that everyone, from elementary school children competing in a science fair to professional scientists in a lab, needs to know how to do. Hypotheses are vital in experiments and in properly executing the scientific method . When done correctly, hypotheses will set up your studies for success and help you to understand the world a little better, one experiment at a time.

What’s Next?

If you’re studying for the science portion of the ACT, there’s definitely a lot you need to know. We’ve got the tools to help, though! Start by checking out our ultimate study guide for the ACT Science subject test. Once you read through that, be sure to download our recommended ACT Science practice tests , since they’re one of the most foolproof ways to improve your score. (And don’t forget to check out our expert guide book , too.)

If you love science and want to major in a scientific field, you should start preparing in high school . Here are the science classes you should take to set yourself up for success.

If you’re trying to think of science experiments you can do for class (or for a science fair!), here’s a list of 37 awesome science experiments you can do at home

Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.

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Home » What is a Hypothesis – Types, Examples and Writing Guide

What is a Hypothesis – Types, Examples and Writing Guide

Table of Contents

Definition:

Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation.

Hypothesis is often used in scientific research to guide the design of experiments and the collection and analysis of data. It is an essential element of the scientific method, as it allows researchers to make predictions about the outcome of their experiments and to test those predictions to determine their accuracy.

Types of Hypothesis

Types of Hypothesis are as follows:

Research Hypothesis

A research hypothesis is a statement that predicts a relationship between variables. It is usually formulated as a specific statement that can be tested through research, and it is often used in scientific research to guide the design of experiments.

Null Hypothesis

The null hypothesis is a statement that assumes there is no significant difference or relationship between variables. It is often used as a starting point for testing the research hypothesis, and if the results of the study reject the null hypothesis, it suggests that there is a significant difference or relationship between variables.

Alternative Hypothesis

An alternative hypothesis is a statement that assumes there is a significant difference or relationship between variables. It is often used as an alternative to the null hypothesis and is tested against the null hypothesis to determine which statement is more accurate.

Directional Hypothesis

A directional hypothesis is a statement that predicts the direction of the relationship between variables. For example, a researcher might predict that increasing the amount of exercise will result in a decrease in body weight.

Non-directional Hypothesis

A non-directional hypothesis is a statement that predicts the relationship between variables but does not specify the direction. For example, a researcher might predict that there is a relationship between the amount of exercise and body weight, but they do not specify whether increasing or decreasing exercise will affect body weight.

Statistical Hypothesis

A statistical hypothesis is a statement that assumes a particular statistical model or distribution for the data. It is often used in statistical analysis to test the significance of a particular result.

Composite Hypothesis

A composite hypothesis is a statement that assumes more than one condition or outcome. It can be divided into several sub-hypotheses, each of which represents a different possible outcome.

Empirical Hypothesis

An empirical hypothesis is a statement that is based on observed phenomena or data. It is often used in scientific research to develop theories or models that explain the observed phenomena.

Simple Hypothesis

A simple hypothesis is a statement that assumes only one outcome or condition. It is often used in scientific research to test a single variable or factor.

Complex Hypothesis

A complex hypothesis is a statement that assumes multiple outcomes or conditions. It is often used in scientific research to test the effects of multiple variables or factors on a particular outcome.

Applications of Hypothesis

Hypotheses are used in various fields to guide research and make predictions about the outcomes of experiments or observations. Here are some examples of how hypotheses are applied in different fields:

• Science : In scientific research, hypotheses are used to test the validity of theories and models that explain natural phenomena. For example, a hypothesis might be formulated to test the effects of a particular variable on a natural system, such as the effects of climate change on an ecosystem.
• Medicine : In medical research, hypotheses are used to test the effectiveness of treatments and therapies for specific conditions. For example, a hypothesis might be formulated to test the effects of a new drug on a particular disease.
• Psychology : In psychology, hypotheses are used to test theories and models of human behavior and cognition. For example, a hypothesis might be formulated to test the effects of a particular stimulus on the brain or behavior.
• Sociology : In sociology, hypotheses are used to test theories and models of social phenomena, such as the effects of social structures or institutions on human behavior. For example, a hypothesis might be formulated to test the effects of income inequality on crime rates.
• Business : In business research, hypotheses are used to test the validity of theories and models that explain business phenomena, such as consumer behavior or market trends. For example, a hypothesis might be formulated to test the effects of a new marketing campaign on consumer buying behavior.
• Engineering : In engineering, hypotheses are used to test the effectiveness of new technologies or designs. For example, a hypothesis might be formulated to test the efficiency of a new solar panel design.

How to write a Hypothesis

Here are the steps to follow when writing a hypothesis:

Identify the Research Question

The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. It should be something that can be investigated empirically and that has some relevance or significance in the field.

Conduct a Literature Review

Before writing your hypothesis, it’s essential to conduct a thorough literature review to understand what is already known about the topic. This will help you to identify the research gap and formulate a hypothesis that builds on existing knowledge.

Determine the Variables

The next step is to identify the variables involved in the research question. A variable is any characteristic or factor that can vary or change. There are two types of variables: independent and dependent. The independent variable is the one that is manipulated or changed by the researcher, while the dependent variable is the one that is measured or observed as a result of the independent variable.

Formulate the Hypothesis

Based on the research question and the variables involved, you can now formulate your hypothesis. A hypothesis should be a clear and concise statement that predicts the relationship between the variables. It should be testable through empirical research and based on existing theory or evidence.

Write the Null Hypothesis

The null hypothesis is the opposite of the alternative hypothesis, which is the hypothesis that you are testing. The null hypothesis states that there is no significant difference or relationship between the variables. It is important to write the null hypothesis because it allows you to compare your results with what would be expected by chance.

Refine the Hypothesis

After formulating the hypothesis, it’s important to refine it and make it more precise. This may involve clarifying the variables, specifying the direction of the relationship, or making the hypothesis more testable.

Examples of Hypothesis

Here are a few examples of hypotheses in different fields:

• Psychology : “Increased exposure to violent video games leads to increased aggressive behavior in adolescents.”
• Biology : “Higher levels of carbon dioxide in the atmosphere will lead to increased plant growth.”
• Sociology : “Individuals who grow up in households with higher socioeconomic status will have higher levels of education and income as adults.”
• Education : “Implementing a new teaching method will result in higher student achievement scores.”
• Marketing : “Customers who receive a personalized email will be more likely to make a purchase than those who receive a generic email.”
• Physics : “An increase in temperature will cause an increase in the volume of a gas, assuming all other variables remain constant.”
• Medicine : “Consuming a diet high in saturated fats will increase the risk of developing heart disease.”

Purpose of Hypothesis

The purpose of a hypothesis is to provide a testable explanation for an observed phenomenon or a prediction of a future outcome based on existing knowledge or theories. A hypothesis is an essential part of the scientific method and helps to guide the research process by providing a clear focus for investigation. It enables scientists to design experiments or studies to gather evidence and data that can support or refute the proposed explanation or prediction.

The formulation of a hypothesis is based on existing knowledge, observations, and theories, and it should be specific, testable, and falsifiable. A specific hypothesis helps to define the research question, which is important in the research process as it guides the selection of an appropriate research design and methodology. Testability of the hypothesis means that it can be proven or disproven through empirical data collection and analysis. Falsifiability means that the hypothesis should be formulated in such a way that it can be proven wrong if it is incorrect.

In addition to guiding the research process, the testing of hypotheses can lead to new discoveries and advancements in scientific knowledge. When a hypothesis is supported by the data, it can be used to develop new theories or models to explain the observed phenomenon. When a hypothesis is not supported by the data, it can help to refine existing theories or prompt the development of new hypotheses to explain the phenomenon.

When to use Hypothesis

Here are some common situations in which hypotheses are used:

• In scientific research , hypotheses are used to guide the design of experiments and to help researchers make predictions about the outcomes of those experiments.
• In social science research , hypotheses are used to test theories about human behavior, social relationships, and other phenomena.
• I n business , hypotheses can be used to guide decisions about marketing, product development, and other areas. For example, a hypothesis might be that a new product will sell well in a particular market, and this hypothesis can be tested through market research.

Characteristics of Hypothesis

Here are some common characteristics of a hypothesis:

• Testable : A hypothesis must be able to be tested through observation or experimentation. This means that it must be possible to collect data that will either support or refute the hypothesis.
• Falsifiable : A hypothesis must be able to be proven false if it is not supported by the data. If a hypothesis cannot be falsified, then it is not a scientific hypothesis.
• Clear and concise : A hypothesis should be stated in a clear and concise manner so that it can be easily understood and tested.
• Based on existing knowledge : A hypothesis should be based on existing knowledge and research in the field. It should not be based on personal beliefs or opinions.
• Specific : A hypothesis should be specific in terms of the variables being tested and the predicted outcome. This will help to ensure that the research is focused and well-designed.
• Tentative: A hypothesis is a tentative statement or assumption that requires further testing and evidence to be confirmed or refuted. It is not a final conclusion or assertion.
• Relevant : A hypothesis should be relevant to the research question or problem being studied. It should address a gap in knowledge or provide a new perspective on the issue.

Advantages of Hypothesis

Hypotheses have several advantages in scientific research and experimentation:

• Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus the research question, select appropriate methods and variables, and interpret the results.
• Predictive powe r: A hypothesis makes predictions about the outcome of research, which can be tested through experimentation. This allows researchers to evaluate the validity of the hypothesis and make new discoveries.
• Facilitates communication: A hypothesis provides a common language and framework for scientists to communicate with one another about their research. This helps to facilitate the exchange of ideas and promotes collaboration.
• Efficient use of resources: A hypothesis helps researchers to use their time, resources, and funding efficiently by directing them towards specific research questions and methods that are most likely to yield results.
• Provides a basis for further research: A hypothesis that is supported by data provides a basis for further research and exploration. It can lead to new hypotheses, theories, and discoveries.
• Increases objectivity: A hypothesis can help to increase objectivity in research by providing a clear and specific framework for testing and interpreting results. This can reduce bias and increase the reliability of research findings.

Limitations of Hypothesis

Some Limitations of the Hypothesis are as follows:

• Limited to observable phenomena: Hypotheses are limited to observable phenomena and cannot account for unobservable or intangible factors. This means that some research questions may not be amenable to hypothesis testing.
• May be inaccurate or incomplete: Hypotheses are based on existing knowledge and research, which may be incomplete or inaccurate. This can lead to flawed hypotheses and erroneous conclusions.
• May be biased: Hypotheses may be biased by the researcher’s own beliefs, values, or assumptions. This can lead to selective interpretation of data and a lack of objectivity in research.
• Cannot prove causation: A hypothesis can only show a correlation between variables, but it cannot prove causation. This requires further experimentation and analysis.
• Limited to specific contexts: Hypotheses are limited to specific contexts and may not be generalizable to other situations or populations. This means that results may not be applicable in other contexts or may require further testing.
• May be affected by chance : Hypotheses may be affected by chance or random variation, which can obscure or distort the true relationship between variables.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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What makes a good hypothesis.

A carefully chosen and well-written hypothesis makes it easy to design an experiment to test and learn from. So here are six steps to follow when crafting your prediction.

A hypothesis is essentially a statement of belief that expresses why you think your innovation, or change to your product or service, will create value. The hypothesis is what you test when you run experiments, to try and turn that belief into more certain knowledge.

For example, Amazon was created on the belief that people would be happy to buy books online. Similarly, smartphones were created on the belief that customers would be willing to pay a premium for a phone that offered additional functionality other than calls and texts.

Every experiment you run should be designed to test a particular hypothesis, and its usefulness will depend in part on how well you have articulated that hypothesis.

So how do you create and articulate a good hypothesis?

1. Break it down

You are unlikely to be able to test your entire innovation with one hypothesis. Even in the early stages of testing the fundamental idea behind your product or service, there are a few different assumptions that need exploring. In his book ' The Lean Startup ', Eric Ries identifies two in particular: the value hypothesis and the growth hypothesis.

The value hypothesis is designed to test whether your product or service provides potential customers with enough value once they are using it (and therefore, whether they would be willing to pay for it). Creating a Concierge MVP , for example, allows you to test the hypothesis that customers are willing to pay for a particular service before you build the automated version.

The growth hypothesis tests how new customers will find and start using your new product or service. If you have assumed that you can grow your customer base through word-of-mouth referrals, for example, testing how many users of your MVP go on to tell their friends about it will give you an idea of whether that is likely to work.

As you continue developing your idea, you might want to test smaller, less fundamental assumptions. For example, if you are building a digital product, you might want to test whether a 'Buy Now' button works better at the top or the bottom of a particular page. Each of these tests rests on a single hypothesis, and articulating that hypothesis clearly can help you design better experiments.

2. Start with what you know

A great way to start building your hypothesis is with the phrase 'We believe...' This allows you to express clearly the assumption on which you are building your hypothesis, and ensure that it is tied to what you think you know about your customers .

"Many people are unable to clearly articulate their current understanding and assumptions about their business and their customer. If you are unable to clearly articulate these and you are trying to run experiments, it's a red flag. It's probably better to start with developing a better understanding of your customer than running haphazard experiments." James Birchler

3. Test one thing at a time

Don't be tempted to create a hypothesis that covers more than one aspect of your innovation. While it may feel like it saves time, in actual fact you'll be unable to distinguish which aspect has caused the results of your experiment. For example, changing two aspects of a sign-up page and then testing won't tell you which of those aspects caused any resulting change in the number of sign-ups.

4. Make it measurable

How will you know if your hypothesis is correct? Before you can experiment, you need to set a measure that is right for your innovation project. There are two aspects to making your hypothesis measurable: choosing the right metric and setting a clear objective.

The metric you choose should be as closely tied to what you are testing as possible: for example, if you are testing the value hypothesis, asking potential customers if they would pay for a particular product or service is not as reliable as building a Concierge MVP and seeing if they actually do. Think hard about what metric will give you the most useful information.

Similarly, be precise about your objective. Testing whether customers will pay for a particular product or service is one thing – but finding out if enough customers will pay for it allows you to be much more certain that it is worth the cost of developing it.

5. Set a timeframe

Imagine that you've decided that you need 20 customers to use your Concierge MVP and pay for the service to prove your hypothesis. You get your 20 customers, but over the course of two months. Is 10 customers a month enough to prove your hypothesis? What about ten customers a year? Each of these represents a different level of interest and will be crucial in forecasting potential revenues for your product or service. So be clear about your timeframe – how long will you run the experiment in order to generate useful results, and what do you expect to happen in that timeframe?

6. Express it clearly and simply – and don't go overboard

There are many different ways of structuring your hypotheses, and you need to find the one that works for you and your organization. We've recommended starting your hypothesis with the phrase 'We believe...' in order to articulate your assumptions clearly, and one approach is to follow this up with 'We will test this by...' and 'We are right if...' These simple phrases encourage you to include the basic elements of a good hypothesis without overcomplicating matters – for example:

'We believe that customers will be willing to buy books online. We will test this by setting up a Concierge MVP where customers can order books. When customers order, we will then go to the bookshop, buy the books, and send them to the customer. We are right if x customers per month over six months order a book from us.'

Further reading:

• The Lean Startup – Eric Ries
• The Real Startup Book Hypothesis Checklist
• Lean Startup Best Practices – James Birchler
• How to make good lean startup hypotheses – Tim Kastelle

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