new service business plan

Service Business Plan: Everything You Need to Know

A service business plan guides you through the complete operations of your service business. 3 min read updated on February 01, 2023

A service business plan guides you through the complete operations of your service business. It includes everything from service description through setup, marketing, management, and financial plans for your business.

According to a recent survey, less than 25 percent of business owners created a business plan for their new business. The topmost reason surveyed business owners gave for not having a business plan was that they didn't know how to create it.

Creating a Business Plan: An Opportunity in Itself

In the United States, more than half-a-million new businesses are set up every year. These new businesses create an enormous opportunity to start a service company to create business plans for new business owners. You can market your services using one or more of the following methods:

• Networking through business associations and meetings.
• Obtaining a list of applicants who have applied for a new business license.
• Partnering with business training schools to reach out to their students.

Benefits of Having a Business Plan

A business plan offers the following benefits among others:

• It gives you an opportunity to think through the whole process of your business.
• You can discover if there are any weaknesses in your ideas, identify the opportunities you might have missed earlier, and make a better plan to deal with potential challenges.
• A good business plan can help you get funds for your business by convincing investors or lenders.
• A business plan gives you a pathway to profit. A path with clear goals and actions helps you run your business smoothly.
• Others can judge your success potential on the basis of your business plan.
• You can use your business plan as a communication tool to orient your sales team, vendors, and others to your business goals and operations.
• A business plan helps you become a skillful manager. It makes you think about your competition, promotion, and advantageous situations. Over a period, it increases your ability to make adjustments.

What Does a Business Plan Include?

Your business plan should not be longer than 30 or 40 pages. It usually includes the following sections:

• Executive summary
• Business or company description
• Description about your products or services
• Marketing plan
• Operational Plan
• Business management and organization
• Setup expenses and funding
• Financial plan
• Refining your plan: This section provides for ways to modify your plan for certain specific purposes (for instance, for applying for a bank loan) or for certain industries (e.g., for retail).

Questions to Ask Yourself

To develop an effective business plan, ask yourself the following questions:

• What is the nature of your business?
• What services do you provide?
• Where is your market?
• Who are the buyers of your services?
• Who are your competitors?
• What will be your sales strategy ?
• How will you merchandise?
• How much money will you need to operate your business?
• How will you manage your work?
• How will you control the operations?
• When should you revise your plan?
• Where can you get help?

You should answer these questions yourself as you sit down to develop your service business plan.

Writing an Effective Business Plan: Products and Services

The Products and Services section should clearly describe your products and services. Based on the type of business, this section of your business plan can be long or short.

If you are into a product-focused business, you may want to describe your product in more detail. If you sell a product that is readily available in the market, you may want to focus more on your core strength (for example, competitive pricing) rather than the product itself. However, if you are producing a new commodity, it may be more important to explain the product and its uses thoroughly.

Avoid getting too detailed or technical. Keep it simple and avoid using industry jargons. You can list out the trademarks, patents, and copyrights you have obtained or applied for.

You should answer the following questions while writing the products and services section:

• Are your products in the development stage or they are already available on the market?
• When will you bring the new products to the market?
• How are your products different?
• How will pricing affect your profit margin?
• How will you purchase or manufacture the products?

If you need help with your service business plan, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

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• LLC Business Plan Template
• Do I Need a Business Plan
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• Business Plan for New Company
• Parts of Business Plan and Definition
• Purpose of Business Plan Sample: Everything You Need To Know
• Business Plan Contents Page

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Start » startup, a quick guide to starting a service business.

Starting a service-based business requires a different approach than launching a product-based business. Here's what aspiring service entrepreneurs need to know.

Most businesses you can start fall into two broad categories: product-based businesses and service-based businesses.

A service business provides something intangible — expertise, education, labor, creativity, a tool, etc. — that provide value to a client. Starting and running this type of business is very different from launching a business that creates and/or sells physical products. While product businesses grow by promoting the quality and value of the items they sell, entrepreneurs who provide a service often rely on their personal skills and reputation to increase their sales.

What is a service business?

In general, a service business performs an activity designed to help and support its clients in a specific area of their businesses or personal lives. If a business does not sell a physical or digital item to be purchased and used by the customer, it is most likely a service business.

A few examples of service businesses include:

• Professional services (accountants, attorneys, marketers, etc.)
• Health care (doctors, physical therapists, etc.)
• Personal care (hair stylists, massage therapists, etc.)
• Home repair and maintenance (landscapers, electricians, etc.)
• Driving/delivery (rideshare drivers, delivery drivers, couriers, etc.)
• Financial services (wealth managers, financial advisers, investment bankers, etc.)

[Read: Looking to Launch Quickly? 10 Business Ideas You Can Start Today ]

The pros and cons of starting a service business

One of the main benefits of a service business is that it often costs less to start and run. Product businesses often have hefty overhead costs like manufacturing, inventory purchases and shipping. When you provide a service, you simply need your own skill set and any necessary tools to complete the job.

Additionally, because many service-based businesses can now be run virtually with just a computer and internet connection, this type of company often provides more flexibility than opening a restaurant or a retail shop.

Service businesses do come with some unique challenges, though. Because of the low barrier to entry, there's a lot of competition among service providers who have similar offerings. Pricing can also be a challenge, as rates are usually based on your time and experience level, rather than the costs of producing a physical item.

Service-based business owners are essentially selling themselves as their "product," so you'll need a good reputation and a strong value proposition to continue growing.

Tips for getting started

If you think you're ready to start a service business, follow these tips to set yourself up for success:

• Understand what your service is worth in the marketplace. As mentioned above, service entrepreneurs often struggle to set fair prices . You don't want to come out of the gate charging an exorbitant price, but you also don't want to lowball yourself just to get your first few clients. It's important to research what other successful entrepreneurs with a similar skill set and experience level are charging for their services and set your prices accordingly.
• Prioritize customer service. As Frances X. Frei wrote in the Harvard Business Review , a crucial element in service business success is properly managing your customers "who are not simply consumers of the service but can also be integral to its production." Therefore, a strong focus on customer relationships will benefit you as a service provider. Make it a priority to listen to your clients and ask them how you can better serve their needs.
• Don't be afraid to self-promote. Service-based business owners are essentially selling themselves as their "product," so you'll need a good reputation and a strong value proposition to continue growing. However, actively spreading the word about your business is just as important. While it can feel uncomfortable to promote yourself at first, marketing your business and building a strong personal brand are essential to gaining recognition and credibility as a service provider.

[Read: Low Cost Marketing Ideas for Growing Businesses ]

No matter what type of service business you choose to start, it's important to first do your research and fully understand the current market demand, your potential startup costs and any applicable permits or licenses you'll need to obtain. When you're ready to get started, read more about the steps you'll need to take to get your business off the ground.

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101+ service business ideas worth starting in 2024

What are the most profitable service businesses.

• 1+ service business ideas and examples for 2024

Starting a service business, in my case, a marketing agency, was the best decision I ever made for myself.

In an era where everyone's chasing the 'next big thing', the most lucrative opportunities often lie in skills we may already have.

Imagine the power of turning everyday skills into your own business venture. The allure of the internet often overshadows the endless potential rooted in classic, service-based businesses. Yet, service businesses still remain a gold mine — with many of them still serving largely untapped markets.

Whether you're reevaluating your career or hunting for a fulfilling side hustle, our comprehensive list of 101+ service business examples could be the catalyst you've been looking for. Dive in and discover a world of opportunities that awaits!

When done correctly, service businesses can yield great profit margins. However, the businesses that succeed the most, financially speaking, fall into a few different categories and industries.

To run a successful service business, you either need to be:

• In a market with a lot of potential clients where you charge reasonable fees
• In a niche market offering B2B services at a premium

How much you can make from these types of service businesses depends on a few factors, such as location and customer types and sizes (i.e. personal, startups, enterprises, etc. With this in mind, let’s go over some of the most profitable service business ideas:

Consulting services

Whether it's business, IT, or marketing consulting , businesses are consistently willing to pay a premium for experts who can guide them to optimal performance and solutions. The specialized knowledge required in consulting often commands high fees.

Here are some examples of how much you can make in this space:

• Business Consulting: This can range anywhere from $50 to $500 per hour for small to medium-sized businesses. For larger corporations or specialized consulting, rates can go much higher, sometimes exceeding $1,000 per hour.
• IT Consulting: Rates typically range from $100 to $300 per hour. Specialized IT consultants, like those in cybersecurity, can charge even higher.
• Marketing Consulting: Generally, it varies from $50 to $300 per hour based on the consultant's expertise and the project's scope.

These are examples and actual fees vary on factors mentioned earlier.

Digital marketing agencies

The rise of online businesses has surged the demand for service providers in the marketing space that can help with things such as SEO, content creation, paid advertising, website building, and social media marketing. As more businesses recognize the value of a strong online presence, digital marketing experts can capitalize on this need.

Here are some ideas for how much you can make in this space:

• SEO Services: Monthly retainers can vary from $1,000 to $5,000 for small and medium businesses. For more extensive campaigns or larger companies, it can go much higher.
• Content Creation: Blog posts might range from $50 to $500 per piece, while video content can range from a few hundred to several thousand dollars, depending on production quality.
• Social Media Marketing : Monthly management fees can range from $1,000 to $3,000 for small businesses, while larger corporations might pay between $4,000 to $7,000 or more.

You can also combine, or stack services, like SEO and content creation, to charge more premium fees. Remember, these are examples and actual fees vary on factors mentioned earlier.

Legal and financial advisory

The realms of law and finance are not only complex but crucial for individuals and corporations alike. As a result, lawyers, accountants , and financial advisors have continually enjoyed high earning potentials, given the indispensable nature of their services.

• Lawyers: Depending on the field of law and the attorney's experience, hourly rates can range from $150 to $1,000 or more. Personal injury lawyers might work on a contingency fee, often taking around 30% of the settlement or award.
• Accountants: For individual tax preparation, it might range from $150 to $450, while business accounting services could range from $75 to $200 per hour or more.
• Financial Advisors: Fees can be based on a percentage of assets managed, usually between 0.5% to 2%, or a flat hourly fee ranging from $100 to $300 or more.

Okay, now let’s get into all 101 service business ideas for 2024!

101+ service business ideas and examples for 2024

Here are the top service business ideas and examples grouped by categories:

• Professional services
• Creative and design services
• Health and wellness services
• Home and property services
• Educational services
• Technology and IT services
• Personal and lifestyle services
• Niche market services
• Trade and specialized services
• Ecommerce and online services

Alright, let's look at each service business idea in each category.

1. Professional services

To operate a successful service business in the professional services industry, one must have specialized knowledge to assist clients with intricate issues they are facing within their business. Often, this requires formal education such as college degrees, certifications, or licenses. Or, it can also require years of experience in the workplace to hone in your craft and understand your industry. Some popular examples of these types of businesses include legal firms, consulting businesses , financial auditors , and more.

Here are some examples of professional service businesses:

• Business consulting
• Financial advising
• Legal consulting
• Accounting services
• Tax preparation services
• Bookkeeping
• Resume writing services
• Corporate training
• Human Resources (HR) consulting
• Real estate agent

By gaining the necessary knowledge and honing in on a valuable skill during your career, you can create success for yourself by running your own service-based business.

2. Creative and design services

Creative and design services are essential for businesses wanting to create a memorable brand. These tasks usually don’t require a college degree in design, but it can help. Examples of the kinds of creative and marketing services include website development, logo crafting, video production as well as photography, each helping companies stay ahead when competing against other firms across both online and offline platforms.

Here are some examples of creative service businesses:

• Graphic design
• Photography
• Video production
• Interior design
• Copywriting
• Social media management
• Marketing consulting
• SEO consulting
• Branding agency

3. Health and wellness services

Health and wellness services focus on helping people achieve a better quality of life through physical training, dietary advice, and mental health support. These services are available to a wide range of clientele, including busy professionals seeking tailored fitness programs as well as those requiring assistance with psychological matters.

Here are some examples of wellness service businesses:

• Personal trainer
• Yoga instructor
• Nutritionist
• Health coaching
• Massage therapy
• Mental health counseling
• Physical therapy
• Alternative healing therapies (e.g., acupuncture, chiropractic services)
• Medical billing
• Home healthcare services

Through these types of treatments, one can not only improve their individual well-being but also of those around them.

4. Home and property services

Home and property service businesses provide an array of solutions for upkeep, restoration, and improvement to residential as well as commercial spaces. These types of services offer assistance to homeowners or landowners seeking expert support with their property maintenance needs.

Services include cleaning services, real estate management & consulting, landscaping duties on the property along with construction activities that help customers protect both the value & usability of their estates.

Here are some examples of property small business ideas:

• Lawn care and landscaping
• Home cleaning services
• Home organizing
• Handyman services
• Interior painting
• Home inspection
• Real estate staging
• Property management
• Pest control
• Pool cleaning
• Dry cleaning delivery service

As a result, it helps people access experienced professionals in order to carry out these important tasks making them critical for individuals and other businesses.

5. Educational services

Educational services can come in many forms, such as tutoring and language instruction to help individuals reach their goals. These support options also extend into professional development opportunities like training or even online courses that offer mentorship for people looking to improve their skills in a particular field.

Here are some educational service business ideas:

• Music lessons
• Language teaching
• Test preparation
• Educational consulting
• Child care/preschool
• College admissions consulting
• E-learning course creation
• STEM workshops for kids
• Art classes

These services provide a varied range of clientele, from students needing academic aid to professionals wishing to expand their career prospects. By providing these services you hold the opportunity to positively impact others’ lives.

6. Technology and IT services

Technology and IT services provide essential assistance for businesses that run mostly online, allowing them to remain competitive. Such solutions range from software development to technical support to cybersecurity measures — making these offerings beneficial regardless of a business’s size (from startups up to large enterprises).

Here are some examples of IT service businesses:

• IT consulting
• Computer repair
• App development
• Software consulting
• Cybersecurity services
• E-commerce consulting
• Data analysis services
• Cloud management
• VR/AR development
• Tech support

Services like custom software building, mobile app creation, website design & development, and consulting tasks businesses are looking for to stay ahead of their competition. By offering technology and IT services, you give your customers the assurance that they won’t fall behind.

7. Personal and lifestyle services

Personal services help people with their individual requirements and tastes. These offerings include personal shopping, event planning, pet care (ranging from sitting, walking, and pet grooming) as well as financial advice for those wanting a tailored solution that addresses each of their own needs in modern life.

Here are ideas for personal and lifestyle services:

• Personal shopping
• Personal chef/catering
• Event planning
• Life coaching
• Pet sitting/dog walking
• Personal styling
• Makeup artist
• Elderly companionship
• Travel consulting
• Relationship coaching

Services ideas such as wardrobe consulting and personal shopping provide customers an opportunity to be assisted while making decisions around apparel or other products relevant to them personally.

These personalized services give clients support with everyday personal tasks, helping them free up time for other activities in their life. Because of this, many people are willing to pay a premium for these types of services.

8. Niche market services

Niche service businesses offer specialized solutions catering to customers who are seeking unique services that can meet their particular needs. Services such as valet and parking, spiritual coaching, and healing therapies provide individualized support for those looking for a specific solution. Other niche market services may focus on areas like translation or restoration of natural habitats in order to protect endangered species or advocate conservation efforts.

Here are some examples of niche service business ideas:

• Sustainable living consulting
• Drone photography
• E-sports coaching
• Voiceover services
• Craft workshops
• Cannabis consulting
• Specialty food production
• Personal finance coaching
• Vintage restoration
• Podcast production

9. Trade and specialized services

Starting a trade service business is an effective way to meet the needs of clients while generating profitability in your venture. Providing specialized services such as plumbing, electrical work, or landscaping are crucial skills that require formal training and certification.

Here are some examples of trade service businesses:

• Electrical services
• Plumbing services
• Automotive repair
• Locksmith services
• HVAC services
• Roofing services
• Solar panel installation
• Home security installation
• Specialty cleaning services (e.g., commercial, industrial)

Such services provide solutions for customers who may be looking for assistance with HVAC systems, carpentry, and more. By offering these specialized trades you can set yourself up to create a successful service-based business that has great potential to be profitable too!

10. Ecommerce and online services

Ecommerce and digital services allow companies to access a wider customer base through the power of the internet. With these solutions, businesses have the opportunity to expand their reach online and explore new markets.

Examples include retail stores that operate exclusively on web platforms, specialized agencies in digital marketing strategies such as content marketing and search engine optimization (SEO), as well as creating courses for learning purposes that can be accessed globally.

Here are some examples of online business services:

• Dropshipping business
• Print-on-demand
• Affiliate marketing
• Virtual assistant
• E-book writing and publishing
• Online tutoring
• Subscription box service
• Digital product creation
• Drop servicing business
• Blogging with a focus on a specific niche (e.g., travel, finance, wellness)

By embracing the power of internet marketing, businesses are able to build stronger connections with consumers around the world — while also providing quality products or services at competitive prices.

Starting your own service business is one of the easiest, in terms of capital required, businesses you can start. You’re essentially selling a valuable skill or profession you have. At the heart of these businesses is your know-how, essentially selling a valuable skill or profession you possess. While it's fairly easy to start a service business with the right tools and business plan, it takes real specialized knowledge to be the best in your field.

And there's no shortage of opportunities for aspiring entrepreneurs in the service industry. From consulting services to digital marketing agencies, there's a great business idea that aligns with both your passion and expertise, waiting for you. Successful service businesses heavily hinge on excellent customer service, repeat clients, and word-of-mouth referrals. Those who have built a reputation as the best service in their domain often enjoy the most predictable success. Many clients, pleased with your offerings, either come back for more or recommend your services to other small business owners.

Full-time involvement in your venture can pay dividends. Whether you're passionate about health services, technology services, or specialized consulting, the profitable business potential is clear. With the right business processes and business model, your venture can soar to great heights. Market research consistently underscores the increasing demand for specialized services, making it an opportune moment for small business owners to dive into this space.

If you’re ready to start, run, and grow your service business, consider checking out our other resources or signing up for a free trial of Copilot !

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Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

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A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance Business Plans

• View All 25

Children & Pets Business Plans

• Children's Education & Recreation
• View All 33

Cleaning, Repairs & Maintenance Business Plans

• Auto Detail & Repair
• Cleaning Products
• View All 39

Clothing & Fashion Brand Business Plans

• Clothing & Fashion Design
• View All 26

Construction, Architecture & Engineering Business Plans

• Architecture
• Construction
• View All 46

Consulting, Advertising & Marketing Business Plans

• Advertising
• View All 54

Education Business Plans

• Education Consulting
• Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
• Film & Television
• View All 60

Events Business Plans

• Event Planning
• View All 17

Farm & Agriculture Business Plans

• Agri-tourism
• Agriculture Consulting
• View All 16

Finance & Investing Business Plans

• Financial Planning
• View All 10

Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
• View All 36

Food and Beverage Business Plans

• Bar & Brewery
• View All 77

Hotel & Lodging Business Plans

• Bed and Breakfast

IT, Staffing & Customer Service Business Plans

• Administrative Services
• Customer Service
• View All 22

Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

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24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Image Source

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

• Your brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

• A business plan is a document describing a company's business activities and how it plans to achieve its goals.
• Startup companies use business plans to get off the ground and attract outside investors.
• For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
• There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

• Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
• Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
• Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
• Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
• Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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Tree Service Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over two thousand entrepreneurs and business owners create business plans to start and grow their tree service companies.

If you’re unfamiliar with creating a tree service business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a tree service business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your tree service business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a tree service business or grow your existing tree service company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your tree service business to improve your chances of success. Your tree service business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tree Service Businesses

With regard to funding, the main sources of funding for a tree service business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for tree service companies.

Finish Your Business Plan Today!

How to write a business plan for a tree service business.

If you want to start a tree service business or expand your current tree service business, you need a business plan. The guide below details the necessary information for how to write each essential component of your tree service business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of tree service business you are running and the status. For example, are you a startup, do you have a tree service business that you would like to grow, or are you operating tree service businesses in more than one city?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the tree service industry.
• Discuss the type of tree service business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of tree service business you are operating.

For example, you might specialize in one of the following types of tree service businesses:

• Tree Planting and Transplanting Services: In this type of tree service business, you will offer recommendations for new trees to be placed in compatible surroundings, you will plant new trees of all kinds, and you will move mature trees to new locations.
• Tree Consulting and Assessment: Your company will offer advice and make recommendations regarding tree health, tree care and tree management.
• Emergency Tree Service: This type of tree service business is focused on the removal or transplanting of trees on an emergency basis, such as during storms or harsh weather conditions. Service is typically 24/7.
• Tree Removal Service: Offering tree removal when trees become invasive or roots cause concrete walkways to lift or shift. Tree removal is often offered when new housing starts or commercial construction begins in order to facilitate transplantation, as well.

In addition to explaining the type of tree service business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second tree service location, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the tree service industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the tree service industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your tree service business plan:

• How big is the tree service industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your tree service business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your tree service business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individual residences, commercial buildings, businesses seeking tree transplants, industrial markets for large municipal projects or highway beautification.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tree service business you operate. Clearly, individuals would respond to different marketing promotions than would business complex owners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Tree Service Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tree service businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes wholesale tree nurseries, retail tree outlets, transplanted trees from residential locations, and trees that are offered for free in an exchange program. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of tree service business are they?
• What is their pricing (premium, low, etc.)?
• What sets their business apart from others?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for tree restoration if the initial planting isn’t successful?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tree service business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of tree service company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide trees that are authentic and traditional to each area your tree service company serves?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your tree service company. Document where your company is situated and mention how the site will impact your success. For example, is your tree service business located near a busy commercial district, a business district, in a standalone nursery location, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your tree service marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute direct mail pieces to your target audience
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tree service business, including answering calls, planning and sourcing trees, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th tree, or when you hope to reach $X in revenue. It could also be when you expect to expand your tree service business to a second or third location.

Management Team

To demonstrate your tree service business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing tree service businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a tree service business or successfully running a tree service department in a retail department store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 25 customers per day, and/or offer special tree service in winter weather? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

5 Year Annual Income Statement

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tree service business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

5 Year Annual Balance Sheet

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a tree service business:

• Cost of inventory and related upkeep
• Cost of transportation of trees and equipment
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your tree nursery location lease or a list of friends and associates who are already lined up to buy tree service from your business.

Writing a business plan for your tree service business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the tree service industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful tree service business.

Tree Service Business Plan FAQs

What is the easiest way to complete my tree service business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your tree service business plan.

How Do You Start a Tree Service Business?

Starting a Tree Service business is easy with these 14 steps:

• Choose the Name for Your Tree Service Business
• Create Your Tree Service Business Plan
• Choose the Legal Structure for Your Tree Service Business
• Secure Startup Funding for Your Tree Service Business (If Needed)
• Secure a Location for Your Business
• Register Your Tree Service Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Tree Service Business
• Buy or Lease the Right Tree Service Business Equipment
• Develop Your Tree Service Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Tree Service Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan professional services can help you create a winning business.

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New FCC rules require 'nutrition label' for high-speed internet plans

The largest internet service providers are required to disclose broadband nutrition labels for plans starting wednesday.

Internet-based stocks have become more investable: Mark Mahaney

Evercore ISI Senior Managing Director Mark Mahaney details a change and maturity in the internet sector and its stocks.

Broadband internet providers are rolling out new breakdowns of their plans' speeds and costs in disclosures modeled after nutrition labels to comply with requirements from the Federal Communications Commission (FCC) .

The FCC's new rules took effect Wednesday for the largest internet service providers (ISPs) to display the nutrition label-style broadband disclosures at any point of sale — including online and in stores — starting Wednesday, April 10. Smaller providers with fewer subscribers face a deadline to implement the broadband labels Oct. 10.

Broadband labels are required to tell consumers whether a monthly price is an introductory rate, how long an introductory rate applies, the monthly price after the introductory rate, length of contract with a link to the contract and the name of the plan and its speed tier. 

They display the typical download speed, upload speed and latency for a given plan, in addition to the amount of data provided in a plan with details about charges for additional data usage.

FORMER FCC HEAD AJIT PAI BLASTS NET NEUTRALITY VOTE AS 'COMPLETE WASTE OF TIME'

The FCC's broadband nutrition labels disclose information about speed, cost, data limits and other information for a given broadband plan. (Federal Communications Commission / Fox News)

The labels must also list additional charges and terms that were assessed by providers, one-time purchase fees, early termination fees and government taxes . Information about discounts and bundles, such as those that combine broadband service with video, phone and wireless service, would also be included with a link to a website with full details.

The FCC requires that the broadband labels also include links to the provider's network management policy, its privacy policy and the phone and website information for its customer support.

FCC INVESTIGATING AMAZON AND OTHER RETAILERS OVER ALLEGED SALE OF BANNED PRODUCTS

The FCC developed the broadband nutrition labels in response to a provision of the bipartisan infrastructure law. (REUTERS/Andrew Kelly / Reuters Photos)

"Today is an exciting day for consumers," FCC Chairwoman Jessica Rosenworcel said in a press release. " Broadband nutrition labels are finally here. Consumers across the country can now benefit from consistent, transparent and accessible point-of-sale information about broadband prices and services.

"These 'nutrition label' disclosures are designed to make it simpler for consumers to know what they are getting, hold providers to their promises and benefit from greater competition, which means better service and prices for everyone," Rosenworcel added.

US SPENDING OVER $42 BILLION TO MAKE INTERNET ACCESS UNIVERSAL BY 2030

FCC Chairwoman Jessica Rosenworcel said the broadband nutrition labels will make it easier for consumers to learn about a broadband plan. (Andrew Harrer/Bloomberg via Getty Images / Getty Images)

The FCC noted that the broadband label requirement comes in response to the Infrastructure Investment and Jobs Act of 2021, also known as the bipartisan infrastructure law , which instructed the FCC to develop consumer-friendly labels with information about broadband services.

The FCC adopted rules in 2022 that require broadband providers to display labels at the point of sale showing information that includes prices, speeds, fees, data allowances and other critical information.

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By Oct. 10, 2024, providers will also be required to make their broadband labels machine-readable so that third parties can more easily collect and aggregate data for the purpose of creating comparison-shopping tools for consumers. That date coincides with the deadline for smaller providers to begin displaying labels.

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New York Takes Crucial Step Toward Making Congestion Pricing a Reality

The board of the Metropolitan Transportation Authority voted to approve a new $15 toll to drive into Manhattan. The plan still faces challenges from six lawsuits before it can begin in June.

By Winnie Hu and Ana Ley

New York City completed a crucial final step on Wednesday in a decades-long effort to become the first American city to roll out a comprehensive congestion pricing program, one that aims to push motorists out of their cars and onto mass transit by charging new tolls to drive into Midtown and Lower Manhattan.

The program could start as early as mid-June after the board of the Metropolitan Transportation Authority, the state agency that will install and manage the program, voted 11-to-1 to approve the final tolling rates, which will charge most passenger cars $15 a day to enter at 60th Street and below in Manhattan. The program is expected to reduce traffic and raise $1 billion annually for public transit improvements.

It was a historic moment for New York’s leaders and transportation advocates after decades of failed attempts to advance congestion pricing even as other gridlocked cities around the world, including London, Stockholm and Singapore, proved that similar programs could reduce traffic and pollution.

While other American cities have introduced related concepts by establishing toll roads or closing streets to traffic, the plan in New York is unmatched in ambition and scale.

Congestion pricing is expected to reduce the number of vehicles that enter Lower Manhattan by about 17 percent, according to a November study by an advisory committee reporting to the M.T.A. The report also said that the total number of miles driven in 28 counties across the region would be reduced.

“This was the right thing to do,” Janno Lieber, the authority’s chairman and chief executive, said after the vote. “New York has more traffic than any place in the United States, and now we’re doing something about it.”

Congestion pricing has long been a hard sell in New York, where many people commute by car from the boroughs outside of Manhattan and the suburbs, in part because some of them do not have access to public transit.

New York State legislators finally approved congestion pricing in 2019 after Gov. Andrew M. Cuomo helped push it through. A series of recent breakdowns in the city’s subway system had underscored the need for billions of dollars to update its aging infrastructure.

It has taken another five years to reach the starting line. Before the tolling program can begin, it must be reviewed by the Federal Highway Administration, which is expected to approve it.

Congestion pricing also faces legal challenges from six lawsuits that have been brought by elected officials and residents from across the New York region. Opponents have increasingly mobilized against the program in recent months, citing the cost of the tolls and the potential environmental effects from shifting traffic and pollution to other areas as drivers avoid the tolls.

A court hearing is scheduled for April 3 and 4 on a lawsuit brought by the State of New Jersey, which is seen as the most serious legal challenge. The mayor of Fort Lee, N.J., Mark J. Sokolich, has filed a related lawsuit.

Four more lawsuits have been brought in New York: by Ed Day, the Rockland County executive; by Vito Fossella, the Staten Island borough president, and the United Federation of Teachers; and by two separate groups of city residents.

Amid the litigation, M.T.A. officials have suspended some capital construction projects that were to be paid for by the program, and they said at a committee meeting on Monday that crucial work to modernize subway signals on the A and C lines had been delayed.

Nearly all the toll readers have been installed, and will automatically charge drivers for entering the designated congestion zone at 60th Street or below. There is no toll for leaving the zone or driving around in it. Through traffic on Franklin D. Roosevelt Drive and the West Side Highway will not be tolled.

Under the final tolling structure, which was based on recommendations by the advisory panel, most passenger vehicles will be charged $15 a day from 5 a.m. to 9 p.m. on weekdays, and from 9 a.m. to 9 p.m. on weekends. The toll will be $24 for small trucks and charter buses, and will rise to $36 for large trucks and tour buses. It will be $7.50 for motorcycles.

Those tolls will be discounted by 75 percent at night, dropping the cost for a passenger vehicle to $3.75.

Fares will go up by $1.25 for taxis and black car services, and by $2.50 for Uber and Lyft. Passengers will be responsible for paying the new fees, and they will be added to every ride that begins, ends or occurs within the congestion zone. There will be no nighttime discounts. (The new fees come on top of an existing congestion surcharge that was imposed on for-hire vehicles in 2019.)

The tolls will mostly be collected using the E-ZPass system. Electronic detection points have been placed at entrances and exits to the tolling zone. Drivers who do not use an E-ZPass will pay significantly higher fees — for instance, $22.50 instead of $15 during peak hours for passenger vehicles.

Emergency vehicles like fire trucks, ambulances and police cars, as well as vehicles carrying people with disabilities, were exempted from the new tolls under the state’s congestion pricing legislation .

As for discounts, low-income drivers who make less than $50,000 annually can apply to receive half off the daytime toll after their first 10 trips in a calendar month. In addition, low-income residents of the congestion zone who make less than $60,000 a year can apply for a state tax credit.

All drivers entering the zone directly from four tolled tunnels — the Lincoln, Holland, Hugh L. Carey and Queens-Midtown — will receive a “crossing credit” that will be applied against the daytime toll. The credit will be $5 round-trip for passenger vehicles, $12 for small trucks and intercity and charter buses, $20 for large trucks and tour buses, and $2.50 for motorcycles. No credits will be offered at night.

Grace Ashford contributed reporting.

Winnie Hu is a Times reporter covering the people and neighborhoods of New York City. More about Winnie Hu

Ana Ley is a Times reporter covering New York City’s mass transit system and the millions of passengers who use it. More about Ana Ley

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FCC Now Requires ‘Nutrition Labels’ for Internet Service Plans

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Is your internet service provider charging too much? It may be a tough question to answer with certainty.

Shopping for broadband internet is expected to become more transparent. Starting Wednesday, major internet service providers will be required to display consumer labels that break down all associated fees, as well as ways to save, the Federal Communications Commission announced.

The labels are modeled after the well-known nutrition fact labels on food products and are required to display broadband speeds, prices, introductory rate details and data allowances. They’ll also include links to information about available discounts or service bundles, network management practices and the company’s privacy policies, according to the announcement.

Starting Wednesday, the majority of internet service providers are required to display these labels at in-store and online points of sale. Those with fewer than 100,000 subscribers will be required to comply by Oct. 10.

And if comparing dense labels sounds overwhelming, it’s expected to get easier. Also by Oct. 10, all providers will have to make their labels “machine readable,” which the FCC said it will require so that third parties can easily collect pricing information across providers to create comparison-shopping tools and guides.

Easier comparisons could lead to savings

These changes to internet pricing transparency come as many Americans are paying more for their internet service than they paid when they first signed up, according to a survey of 2,500 U.S. consumers by U.S. News & World Report. That survey, conducted in late 2023, found that the average cost of a U.S. internet bill is $89, compared to $77 when the consumer initially signed up for the service.

Roughly 95% of U.S. adults use the internet, and 8 out of every 10 subscribe to a broadband internet service at home, according to the Pew Research Center. The new labels could make it easier for those consumers to save money on internet services, comparison shop for affordable plans or even confirm that they already have a good price.

The FCC’s announcement is part of a pattern of bolstered consumer protections that the Biden administration has championed or rolled out in recent months. In January, the Consumer Financial Protection Bureau announced proposed restrictions on overdraft fees that it says could save Americans over $3.5 billion each year.

In March, the CFPB issued a rule to lower the typical credit card late fee from $32 to $8, which it says should translate to more than $10 billion in annual savings among the roughly 45 million consumers who are charged late fees.

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Milo ventimiglia signs with wme, breaking news.

• ‘Harry Potter’ TV Series Due To Hit Max In 2026: Everything We Know About The Cast, Who’s Creating It, What J.K. Rowling Says & More – Update

By Tom Tapp

Deputy Managing Editor

More Stories By Tom

• J.K. Rowling Blasts Trans-Rights Supporters Like Daniel Radcliffe & Emma Watson, Says ‘Harry Potter’ Stars “Can Save Their Apologies”
• The 2025 Oscars: Everything We Know So Far About The Nominations, Ceremony, Date & Host

UPDATED with latest : At its Max streaming event in April 2023, Warner Bros. Discovery confirmed a new era is coming for Harry Potter fans . The company announced a TV series based on all seven books about the boy wizard written by J.K. Rowling . See below for the most current answers to the most important questions about the project.

What is the Harry Potter TV series about?

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All The Harry Potter Movies In Chronological Order: From ‘Sorcerer’s Stone’ To ‘Deathly Hallows’ To ‘Fantastic Beasts’

J.K. Rowling Blasts Trans Rights Supporters Like Daniel Radcliffe & Emma Watson, Says ‘Harry Potter’ Stars “Can Save Their Apologies”

Early reports had each season of the series focusing on one book in the Harry Potter book series, which consists of seven novels, but Bloys said the project would run for “10 consecutive years,” which would seem to defy the 1 season, 1 book assertion. For those who say Fantastic Beasts could be leveraged to provide 10 seasons over 10 years, WBD brass said specifically during the announcement that FB will not be a part of the series.

Whatever the case, Bloys promised that, as the company embarks on its new Harry Potter adventure, “We do so with the full care and craft of this franchise.”

Who Is creating the Harry Potter series?

It has taken a bit, given the initial announcement was in April 2023, but in recent months Warner Bros. invited a select group of creatives in to pitch ideas for what the series could be. They were Martha Hillier, Kathleen Jordan, Tom Moran and Michael Lesslie. Now, the streaming service and Warner Bros. Television have narrowed it to Jordan, Moran and newer addition Francesca Gardiner, sources said.

Deadline broke the news last month that Succession  writer  Francesca Gardiner  is among the finalists. Gardiner was a consulting producer on Seasons 3 and 4 of HBO’s  Succession . Before working on the Jesse Armstrong creation, she was an exec producer of HBO and BBC fantasy co- production   His Dark Materials  and was a co-exec producer of AMC’s  Killing Eve . She has also written on shows including Starz’s  The Rook  and Amazon’s  The Man In The High Castle.

Tom Moran is a British writer, who created Amazon series The Devil’s Hour , which starred Peter Capaldi. He also worked on Amazon sci-fi series The Feed and Rob Lowe cop drama Wild Bill .

It’s an interesting mix of Brits and Americans, most of whom have some experience working with streamers and many of whom have shepherded projects in the sci-fi/fantasy space.

We’ve heard that the group of writers were commissioned by Max to create pitches for a series reflecting their take on the IP. Rowling is understood to be involved in this pitching process. The trio will be able to hone in on their pitches for the next couple of months, with a decision on who gets the job expected in June. 

When will the Harry Potter series be released?

The series is expected to be on air in 2026, according to Warner Bros. Discovery CEO David Zaslav.

“We’ve not been shy about our excitement around Harry Potter,” Zaslav told Wall Street analysts on the company’s fourth-quarter earnings call. “I was in London a few weeks ago with Casey [Bloys, CEO of HBO] and Channing [Dungey, chairperson of Warner Bros Television] and we spent some real time with JK and her team,” he enthused. “Both sides just thrilled to be reigniting this franchise. Our conversations were great.”

Given the results on that earnings call, WBD needs Harry Potter’s magic sooner rather than later.

Ditto J.K. Rowling, whose production company posted a 74% drop in profits in 2022. That rebounded somewhat after the stage version of  Harry Potter  And The Cursed Child  proved to be a post-pandemic crowd pleaser. The author got a $10.5 million paycheck for it in 2023.

The success of the stage show demonstrates that there’s still an appetite for Hogwarts-related content. Likewise the massive hit that is Hogwarts Legacy, which became the bestselling video game of 2023 , moving 22 million units. (That’s fantastic, but for comparison Rowling’s seven bestselling  Harry Potter  books have moved 600M copies worldwide.)

At a Goldman Sachs conference last year, Warner Bros. Discovery CEO David Zaslav made pointed out the need for more Hogwarts magic explicitly. Ignoring the Harry-less Fantastic Beasts films, the CEO insisted the boy wizard presents a huge opportunity, claiming that the IP has been “underused” of late.

“We haven’t done anything with Harry Potter for more than a decade,” he said, before going on to note that when one examines the performance of Warner Bros. over the last 20 years without accounting for it’s big three — Potter , Lord of the Rings and DC — the company’s performance is “relatively flat.”

Zaslav called that type of big-ticket IP “one of the big differentiators of this company.” And he seems to be counting on it to make a big difference.

“When you put those franchises in, it’s the best-performing studio in the world. We need to deploy our best capital, and we need to do it with the best creative people in the world,” he said.

How to watch the series

It will, of course, be on Max once the series is ready. The service has three price tiers: Max Ad Light, which goes for $9.99 a month or $99.99 a year and allows two concurrent streams; Max Ad Free will be priced at $15.99 a month, or $149.99 a year, and will also allow two concurrent streams; and Max Ultimate Ad Free which costs $19.99 a month, or $199.99 a year, and allows access to four concurrent streams.

If you’re in Canada, WBD has struck a multi-year licensing agreement with Crave for the likes of  Harry Potter ,  Game of Thrones ,  the  DC  Universe and  HBO  content.

Which actors are starring in the series? Are any of the original Harry Potter stars returning?

There will be new actors playing the series’ main characters, but no one has been cast yet. Warner Bros. TV Group Chairman Channing Dungey said recently that that casting will come after they find a showrunner.

As for that, Warner Bros. is very likely looking to cast young actors, given that they’re proceeding through Rowling’s books in order. “The tricky part is the first two books, where the kids are on the younger end, around 11 or 12,” said Dungey of the casting process.

“We have been trying to be very close to the vest,” said Bloys. “We haven’t gone out to agencies. We have our own internal process where we’ve been thinking about people but we have not wanted to go out into the world. Now that the news is out there…we’ll start going out to the business.”

As for a return of any of the film franchise’s stars — like Daniel Radcliffe, Emma Watson or Rupert Grint — never say never. It would certainly be a PR boost for the series and, while new actors will be cast in the primary roles, there are always flashforwards or the currently en vogue multiverse plot ploy that could create space for more familiar faces in the series.

But Daniel Radcliffe has said he is fine with sitting on the sidelines.

“My understanding is that they’re trying to very much start fresh and I’m sure whoever is making them will want to make their own mark on it and probably not want to have to figure out how to get old Harry to cameo in this somewhere,” Radcliffe told ComicBook.com . “So I’m definitely not seeking it out in any way. But I do wish them, obviously, all the luck in the world and I’m very excited to have that torch passed. But I don’t think it needs me to physically pass it.”

Another longtime Potter player who likely won’t be involved is David Yates, who directed the last four movies,  Harry Potter and the Order of the Phoenix  (2007),  Harry Potter and the Half-Blood Prince  (2009) and  Deathly Hallows Part One and Two  (2010 and 2011). In addition, Yates took on the  Potter  spinoff  Fantastic Beasts  trilogy. He says there has been no conversation about his involvement with the series. And it sounds like he’s ok with that.

“Huge affection and a lovely group of people I worked with,” Yates told Deadline . “But we haven’t had a conversation since we finished it.”

“It’s been about ‘Let’s just park it, and be done for a while,'” he said of the Potter franchise.

“Never say never, I would say, but I’m excited about moving on,” he said.

Your Hogwarts letter is here. Max has ordered the first ever #HarryPotter scripted television series, a faithful adaptation of the iconic books. #StreamOnMax pic.twitter.com/3CgEHLYhch — Max (@StreamOnMax) April 12, 2023

Will J.K. Rowling be involved in the new Harry Potter TV series?

Yes. A deal for J.K. Rowling’s involvement in the series had been the biggest hurdle in its path to the screen: The author has creative control over any exploitation of her work. That agreement was finalized in 2023.

“Max’s commitment to preserving the integrity of my books is important to me, and I’m looking forward to being part of this new adaptation which will allow for a degree of depth and detail only afforded by a long form television series,” said Rowling in a statement.

Since Warners launched its streaming service, there’s always been a goal to exploit Warners’ biggest franchise for streaming. Warner Bros Discovery CEO David Zaslav, taking the reigns after the merger last year, met with Rowling several times in the UK. He’s even spoken up in support of the author, who has been involved in an ongoing controversy over her comments on transgender issues . Asked about the streaming event about those controversies, Bloys demurred.

“No, I don’t think this is the forum [to discuss that],” he said. “That’s a very online conversation, very nuanced and complicated and not something we’re going to get into.”

“Our priority is what’s on the screen,” Bloys continued. “Obviously, the Harry Potter story is incredibly affirmative and positive and about love and self-acceptance. That’s our priority — what’s on screen.”

As for how close the author will be to the series, Bloys said, “[Rowling] will be involved. She’s an executive producer on the show. Her insights are going to be helpful on that.”

The author’s involvement could prove a hurdle to having the principals from the films involved in the series. Relations between Rowling, Radcliffe and Emma Watson can’t be great, given the author recently said she was “bloody angry” over stances taken by trans rights activists, which she sees being in opposition to women’s rights.

Rowling claimed that “thousands are complicit, not just medics, but the celebrity mouthpieces, unquestioning media and cynical corporations.” Asked specifically whether she would forgive Radcliffe and Watson for their unabashed pro-trans rights stance on the issue Rowling replied, “Celebs who cosied up to a movement intent on eroding women’s hard-won rights and who used their platforms to cheer on the transitioning of minors can save their apologies.”

Bloys was clear, however, that WBD wasn’t entirely dependent on Rowling for the project.

“The TV show is new and we’re excited about that. But, remember, we’ve been in the Potter business for 20 years. This is not a new decision for us, we’re very comfortable being in the Potter business.”

How much will the series cost to produce?

“You know we make shows at this scale with House of the Dragon , Game of Thrones ,” said Bloys. “I imagine will be that scale or higher. The shorter answer is whatever it takes to make a quality show.”

Per Deadline reporting, House of the Dragon cost nearly $200 million and was the subject of HBO’s biggest marketing campaign ever, valued at over $100M in media spend (that’s a combo of ad spot value and hard cash shelled out). So fans can expect a similar outlay for the Potter series “or higher,” according to HBO/Max boss Bloys.

Will there be other Harry Potter-related projects?

“We’re free to do anything we want,” Zaslav has said, before hedging a bit. “Some areas we need to do with J.K., other areas we have the full ability to go forward. This is a full deployment on Max of Harry Potter. We can still develop other properties.”

Deadline understands that there may also be an opportunity for more than one of the above-mentioned writers to be involved and that Max is open to the possibility of developing more than one idea based on  Harry Potter.

How long has this been in the works?

Max and its then-parent company WarnerMedia  started exploring  a potential Harry Potter TV series a couple of years ago. At the time, Warner Bros. appointed Kids, Young Adult and Classics president Tom Ascheim to manage the Wizarding World and Potter franchises, which include theme parks, tours and the $9.1 billion-grossing theatrical library that spans the  Harry Potter  and spinoff  Fantastic Beasts  titles. Under that setup, Ascheim became WarnerMedia’s senior rep in its relationship with Rowling and her representatives, and exploratory conversations for a Max series got underway.

After the Discovery acquisition was completed a year ago, that unit was disbanded and  Ascheim exited the company . However, the importance of the   Harry Potter IP has only grown post-merger.

Zaslav spoke about his family’s own personal connection to the series.

“My wife and I, we read (the Harry Potter books) to each of our three kids,” said Zaslav, going off script at the Max announcement. “It’s really moving, for ten consecutive years, people will see  Harry Potter  on HBO; I mean it’s really something.”

RELATED NEWS:

‘Harry Potter’ Series Closing In On Writer As Names Of The 3 Finalists Emerge

‘Harry Potter’ Series Starts Search For Showrunner

‘Harry Potter’ Series A Go With J.K. Rowling Executive Producing, Set For 10-Year Run On Max

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