(PDF) Potential of Big Data for Marketing: A Literature Review
(PDF) Potential of Big Data for Marketing: A Literature Review
(PDF) Potential of Big Data for Marketing: A Literature Review
(PDF) Potential of Big Data for Marketing: A Literature Review
Table 1 from POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE REVIEW
(PDF) Big data in marketing literature: A Bibliometric Analysis
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Potential of Big Data for Marketing: A Literature Review
BD is a term that primarily denotes vas t data sets (tera bytes to exabytes). Data is generally unstructured, complex in nature and encompasses a wide variety of sources and requires ...
Potential of Big Data for Marketing: A Literature Review
One of the necessary conditions for digital transformation is the power of big data. Big data is a mind-shift, transforming system of thinking and changing way of doing business. It enables marketing practitioners to create wise strategies with high amount value. Within this context, this paper provides background on digital transformation and ...
PDF POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE REVIEW
Rejeb A., Rejeb K., Keogh J. G. POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE REVIEW 2067 63 ISSN - 2462 t arch ice 2 3 2011 / 0.1.4 March 3. FINDINGS
POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE
Selected papers (n=40) were thoroughly analysed, and the potential of big data was classified in four main research themes; comprehension, competitiveness, customization, and creativity. The aim of the review is to answer the following research question: "What are the perceived benefits of big data adoption in business marketing activities?"
Potential of big data for marketing: a literature review
Why big data can make creative destruction more creative - but less destructive. Norbäck, Pehr-Johan, (2023) The role of big data analytics in manufacturing agility and performance : moderation-mediation analysis of organizational creativity and of the involvement of customers as data analysts
Potential of Big Data for Marketing: A Literature Review
Downloadable! Today, data generation is exploding, and the function of marketing is becoming more sophisticated and personalized. Companies seek to gain a deeper understanding of their internal corporate environment, externalities and enhance their marketing power exponentially. Customer service is at the heart of a business’s concern and has been a critical driver to leverage big data ...
Potential of Big Data for Marketing: a Literature Review
Gale Academic OneFile includes POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE REVIE by Abderahman Rejeb, Karim Rejeb, and John. Click to explore. Use this link to get back to this page.
Potential of Big Data for Marketing: A Literature Review
Selected papers (n=40) were thoroughly analysed, and the potential of big data was classified in four main research themes; comprehension, competitiveness, customization, and creativity. The aim of the review is to answer the following research question: What are the perceived benefits of big data adoption in business marketing activities?
PDF Role and Potential of Big Data in Digital Marketing
Nowadays, big data analysis has had a significant impact and potential on practically all industries. Big data helps firms organise their everyday operations, make strategic decisions about their budgets and marketing campaigns, and find new business prospects and technological advancements (LaValle, 2011).
A systematic literature review of big data adoption in ...
The paper finds out that the adoption of big data in international marketing is still in the early stage of maturity. ... These problems will be discussed in the following section as the potential future research directions. ... Dam, N.A.K., Le Dinh, T. & Menvielle, W. A systematic literature review of big data adoption in internationalization ...
(PDF) Big data in marketing literature
Potential of Big Data for Marketing: A Literature Review. Abderahman Rejeb. Today, data generation is exploding, and the function of marketing is becoming more sophisticated and personalized. ... Selected papers (n=40) were thoroughly analysed, and the potential of big data was classified in four main research themes; comprehension ...
Application and Influence of Big data Analysis in Marketing Strategy
This paper aims to study the application and impact of Big data analysis in marketing strategies. Through comprehensive literature review and empirical research, this paper discusses the potential ...
Big data and firm marketing performance: Findings from knowledge-based
Data was triangulated between a literature review, ... Although respondents acknowledged the potential of big data to enhance marketing strategy, they generally considered themselves to be badly equipped to handle it, as, 'being competent to extract and find the insights […] is a technological action that calls for intense responsibility ...
Big Data Analytics: Toward Smarter Marketing Decisions in ...
Abstract. Drawing on the Big data and the marketing literature, this paper aims to provide an inclusive analysis of the Big Data (BD) and Big Data Analytics (BDA) methods, and attempts to draw attention to the remarkable contributions of BDA to marketing decisions, if linked with the building of a consolidated BD infrastructure.
PDF Literature Review and Prospects of Big Data Marketing Based on Its
ICIC Express Letters Part B: ApplicationsICIC International⃝c2021 ISSN 2185-2766 Volume 12, Number 8, August 2021pp. 693{700. LITERATURE REVIEW AND PROSPECTS OF BIG DATA MARKETING BASED ON ITS RESEARCH FRAMEWORK Hongwei Wu and Hui Guan. School of Economics and Management Dalian University No. 10, Xuefu Street, Jinzhou New District, Dalian ...
Big-data business models: A critical literature review and
The emergence of "big data" offers organizations unprecedented opportunities to gain and maintain competitive advantage. Trying to exploit the strategic business potential embedded in big data, many organizations have started to renovate their business models or develop new ones, giving rise to the phenomenon of big-data business models.
Applications of Big Data: A Systematic Review of the Literature from
The term Big data, represents a vaguely defined term that describes a large amount of complex data sets and, at the same time, describes advanced technology for data collection and storage . According to McKinsey Global Institute "Big Data refers to data sets whose size is beyond the capacity of typical database software tools to capture ...
BIG DATA IN INTERNATIONAL MARKETING: A LITERATURE REVIEW
of big data receives much attention f rom researchers, the adoption o f big d ata in. international marketing is stil l a n emerging research interest, especially in SMEs (small. and medium-sized ...
Big data in marketing literature: A Bibliometric Analysis
Spectroscopy analysis and most cited publications together shows that late 90's and 2000's are first roots of big data concept in marketing literature, while 2010's is main root of studies. This ...
Application and Influence of Big data Analysis in Marketing Strategy
This paper aims to study the application and impact of Big data analysis in marketing strategies. Through comprehensive literature review and empirical research, this paper discusses the potential value and actual effect of Big data analysis on marketing decisions. The study found that Big data analysis can provide accurate and comprehensive market insight, help enterprises better understand ...
Impact of Big Data and Machine Learning on Digital Transformation in
This paper describes the impact of big data and ... Screening of 214 articles resulted in 69 articles being selected for this literature review. A gap in the existing research was identified, with five areas directly related to digital transformation in marketing. Another five potential opportunities for future research in the area of big data ...
Applications of big data in emerging management disciplines: A
Referring to the proposed framework of EMDs mapped to management practices, also supported with the literature review taken in the current manuscript, there are still possibilities to perform and undertake research in the potential field of cluster5 EMDs in other management practices like human resources and even marketing and sales.
Big Data Analytics and Strategic Marketing Capabilities ...
The potential of big data technologies is limitless and can transform the way how firms do business. ... the use of big data in marketing function could enhance organizational strategic marketing capabilities. ... BDAC literature review. Full size table. 3 Adaptive Marketing Capabilities. Strategic Marketing Capabilities ...
IMAGES
VIDEO
COMMENTS
BD is a term that primarily denotes vas t data sets (tera bytes to exabytes). Data is generally unstructured, complex in nature and encompasses a wide variety of sources and requires ...
One of the necessary conditions for digital transformation is the power of big data. Big data is a mind-shift, transforming system of thinking and changing way of doing business. It enables marketing practitioners to create wise strategies with high amount value. Within this context, this paper provides background on digital transformation and ...
Rejeb A., Rejeb K., Keogh J. G. POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE REVIEW 2067 63 ISSN - 2462 t arch ice 2 3 2011 / 0.1.4 March 3. FINDINGS
Selected papers (n=40) were thoroughly analysed, and the potential of big data was classified in four main research themes; comprehension, competitiveness, customization, and creativity. The aim of the review is to answer the following research question: "What are the perceived benefits of big data adoption in business marketing activities?"
Why big data can make creative destruction more creative - but less destructive. Norbäck, Pehr-Johan, (2023) The role of big data analytics in manufacturing agility and performance : moderation-mediation analysis of organizational creativity and of the involvement of customers as data analysts
Downloadable! Today, data generation is exploding, and the function of marketing is becoming more sophisticated and personalized. Companies seek to gain a deeper understanding of their internal corporate environment, externalities and enhance their marketing power exponentially. Customer service is at the heart of a business’s concern and has been a critical driver to leverage big data ...
Gale Academic OneFile includes POTENTIAL OF BIG DATA FOR MARKETING: A LITERATURE REVIE by Abderahman Rejeb, Karim Rejeb, and John. Click to explore. Use this link to get back to this page.
Selected papers (n=40) were thoroughly analysed, and the potential of big data was classified in four main research themes; comprehension, competitiveness, customization, and creativity. The aim of the review is to answer the following research question: What are the perceived benefits of big data adoption in business marketing activities?
Nowadays, big data analysis has had a significant impact and potential on practically all industries. Big data helps firms organise their everyday operations, make strategic decisions about their budgets and marketing campaigns, and find new business prospects and technological advancements (LaValle, 2011).
The paper finds out that the adoption of big data in international marketing is still in the early stage of maturity. ... These problems will be discussed in the following section as the potential future research directions. ... Dam, N.A.K., Le Dinh, T. & Menvielle, W. A systematic literature review of big data adoption in internationalization ...
Potential of Big Data for Marketing: A Literature Review. Abderahman Rejeb. Today, data generation is exploding, and the function of marketing is becoming more sophisticated and personalized. ... Selected papers (n=40) were thoroughly analysed, and the potential of big data was classified in four main research themes; comprehension ...
This paper aims to study the application and impact of Big data analysis in marketing strategies. Through comprehensive literature review and empirical research, this paper discusses the potential ...
Data was triangulated between a literature review, ... Although respondents acknowledged the potential of big data to enhance marketing strategy, they generally considered themselves to be badly equipped to handle it, as, 'being competent to extract and find the insights […] is a technological action that calls for intense responsibility ...
Abstract. Drawing on the Big data and the marketing literature, this paper aims to provide an inclusive analysis of the Big Data (BD) and Big Data Analytics (BDA) methods, and attempts to draw attention to the remarkable contributions of BDA to marketing decisions, if linked with the building of a consolidated BD infrastructure.
ICIC Express Letters Part B: ApplicationsICIC International⃝c2021 ISSN 2185-2766 Volume 12, Number 8, August 2021pp. 693{700. LITERATURE REVIEW AND PROSPECTS OF BIG DATA MARKETING BASED ON ITS RESEARCH FRAMEWORK Hongwei Wu and Hui Guan. School of Economics and Management Dalian University No. 10, Xuefu Street, Jinzhou New District, Dalian ...
The emergence of "big data" offers organizations unprecedented opportunities to gain and maintain competitive advantage. Trying to exploit the strategic business potential embedded in big data, many organizations have started to renovate their business models or develop new ones, giving rise to the phenomenon of big-data business models.
The term Big data, represents a vaguely defined term that describes a large amount of complex data sets and, at the same time, describes advanced technology for data collection and storage . According to McKinsey Global Institute "Big Data refers to data sets whose size is beyond the capacity of typical database software tools to capture ...
of big data receives much attention f rom researchers, the adoption o f big d ata in. international marketing is stil l a n emerging research interest, especially in SMEs (small. and medium-sized ...
Spectroscopy analysis and most cited publications together shows that late 90's and 2000's are first roots of big data concept in marketing literature, while 2010's is main root of studies. This ...
This paper aims to study the application and impact of Big data analysis in marketing strategies. Through comprehensive literature review and empirical research, this paper discusses the potential value and actual effect of Big data analysis on marketing decisions. The study found that Big data analysis can provide accurate and comprehensive market insight, help enterprises better understand ...
This paper describes the impact of big data and ... Screening of 214 articles resulted in 69 articles being selected for this literature review. A gap in the existing research was identified, with five areas directly related to digital transformation in marketing. Another five potential opportunities for future research in the area of big data ...
Referring to the proposed framework of EMDs mapped to management practices, also supported with the literature review taken in the current manuscript, there are still possibilities to perform and undertake research in the potential field of cluster5 EMDs in other management practices like human resources and even marketing and sales.
The potential of big data technologies is limitless and can transform the way how firms do business. ... the use of big data in marketing function could enhance organizational strategic marketing capabilities. ... BDAC literature review. Full size table. 3 Adaptive Marketing Capabilities. Strategic Marketing Capabilities ...