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How to Start a Photography Business in 2024

Want to learn how to start a photography business in 2024? This in-depth guide will teach you all you need to know to become a professional photographer!

Learn | Photography Guides | By Mark Condon

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Want to learn how to start a photography business in 2024? This in-depth guide will teach you all you need to know!

I’ve run a wedding photography business since 2014 and learnt a lot as a professional photographer and business owner.

Starting a photography business allows you to make money using a skill you already enjoy, but it’s important to have a solid plan and realistic goals.

There’s no doubt that photography is a great career – you can earn a good living, make your own hours and travel to exotic places.

Best of all, you’ll make people happy. Whether you’re capturing priceless moments for families or nailing the client’s brief, photos are a precious commodity.

Is photography a good career? Definitely! It was one of the best decisions I ever made.

Now it’s your turn to learn how to start a photography business.

Table of Contents

How do I Start a Small Photography Business?

Reduce risks with a home-based photography business.

Not many professional photographers go from zero to renting a studio – most start off with a home-based photography business, where costs can be kept to a minimum.

As a small business owner, keeping costs low should be a priority, and running your photography business from home is highly recommended.

At this stage when you don’t even have a business plan, all you need is a place in your home from which to work – some private ‘office space’. If you’re using a laptop, you don’t even need a desk!

If you need to meet clients to book work (e.g. for wedding photography), you can do as I did and meet them in a local cafe – clients don’t expect to come to your home, even if you list your home address as your business address.

Decide what types of photography services you’ll offer

Credit: Szabo Viktor

What type of photography is most profitable? You can build a successful photography business by shooting commercial/advertising, event (weddings, corporate, etc), family (maternity, etc), freelance or stock photography.

However, it’s much harder to start earning money as a commercial photographer than, say, as an event photographer.

Also, while stock photography is a good passive source of income , freelance photography allows you to cast a wider net.

When starting your own photography business, it’s important to balance your passion for a specific genre with realistic goals.

Consider whether there’s a market for a particular type of photography in your area, for example.

I chose to focus on wedding photography since there’s a big market for wedding photographers where I live. I also thought shooting weddings would be fun and exciting, and I could also offer mini sessions , pre-wedding shoots and other related services.

You may want to offer several photography services under one unique photography business name , but I recommend focusing on just one genre to become a ‘specialist’.

You need to be the go-to photographer for a certain genre of photography – not the person who shoots everything since this can appear a little amateurish.

That said, there’s always the option to become a professional freelance photographer to offer a selection of different services.

Develop a basic photography business plan

Credit: Galymzhan Abdugalimov

Perhaps one of the most challenging aspects of creating a photography business is to know how to actually start.

A photography business plan is the first logical step to setting up a strong base camp that will allow you to build up your business without feeling overwhelmed.

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What goes into your plan may vary, but at a minimum, you may want to include:

• Executive summary: You can start your photography business plan with an executive summary that defines what your general objectives are as well as your key factors of success.
• Company overview: Do an outline of the organizational structure of your business according to the terms of the area you are in. Will you be the sole proprietor? Will it be a limited liability company? What will be the business structure? Do you need business licenses? Will you have a business partner? What type of business will you run?
• Products & services overview: It’s important to create a detailed description of the products, services and prices you’ll be offering. This will help you to better navigate the many different client requests that might show up.
• Audience analysis: Understand who your target audience is and what channels will be most effective to reach them.
• Competitive analysis (market research): Have a look at the competition operating in your market locally, identify their strengths and in what ways you can differentiate yourself from them.
• Operations plan: Think about operations – what are the day-to-day logistics of running your photography business?
• Financial analysis: Make an effort to be financially savvy – this is very important! Create a financial plan to be in full control of all the nuances of your business cash flow. It’s likewise helpful to establish early on what your equipment requirements are and how much profit you expect to make.
• Timeline: Establish a timeline with clear milestones so you can track your progress and set goals that are increasingly more realistic and adapted to your situation. Think of it as a photography business roadmap to get you to where you want to be.

I should mention that it’s not worth getting too hung up on having every aspect of your photography business planned out in detail.

There are bits you simply won’t know yet and that’s OK! Do your best with it and don’t let writing a business plan become a block that prevents you from moving forward.

Once you have a basic business plan on paper, it’s time to get into the fun part – bringing it to life!

Find the Right Photography Business Structure

One boring-but-important topic when researching how to start a photography business is the subject of business structure.

In the USA, there are 6 main business types of legal structure to consider for your business: sole proprietorship, general partnership, limited partnership, Limited Liability Company (LLC), S Corp. and C Corp.

Sole proprietorships or sole traders are most common for small home-based businesses. They’re the easiest to manage and easiest to handle in terms of taxes since it’s usually just you involved in the running of everything.

You may also consider going into a photography business with a partner, which is actually similar to a sole proprietorship in terms of liability and taxes.

Each person is responsible for their own side of the business and all profits are split based on the percentages you decide. Of course, you also need to consider that all expenses and liabilities are also split between both partners.

If you want to protect your personal assets, many photography businesses opt for an LLC structure (Limited Liability Company). An LLC or S Corp provides one level of tax and also a layer of protection from personal liability.

At this point, it’s worth mentioning that deciding on a business structure should usually involve some legal advice, or at least, a lot of research on your part to decide what’s most relevant for you.

A quick note on business licenses – in most jurisdictions in the United States, no professional license is needed to run or operate a photography business. However, not all States are the same.

To know for sure whether your locality requires you to get a business license for photography, it’s best to call your local licensing board or city hall.

In addition to a business license, you should also start researching whether you need to use photography contracts or model releases for your line of work.

Putting in the groundwork now will set you up for success without any legal headaches.

Choose a photography business name & branding

Credit: Brad Neathery

Once you’ve decided what your speciality will be and the structure of your business, it’s time to think about your photography business name and branding.

This is what will differentiate you from the competition. It’s also important because of first impressions: when people see your branding, it can instantly give them an idea of what you do and what your style is.

With that in mind, consider the look and feel of your logo and typeface. Is it something quirky and creative, clean and modern, vintage classic…?

As for names, you might choose to name your photography business after yourself (e.g. “Bob Smith Photography”) or you could get creative and have it reflect what you do (e.g. “Maternal Memoirs” for maternity photography, or “Bedroom Eyes” for boudoir – I’m just making these up on the spot here but you get the idea!).

Don’t neglect to choose a unique or catchy slogan or tagline for your photography business .

The most important thing with branding is to be consistent. That bears repeating, so I’ll say it again: Consistency is key!

You want your brand message to be reflected across your website, business cards, social media accounts , and all materials you deliver to clients including final photo packages, invoices, etc.

• What is branding for photographers?

Register a domain and create a photography website

It goes without saying that pretty much all successful photographers in 2024 have an online presence. That’s why the next step in starting a photography business is to create a photography website .

Your website should showcase your best work and give people an idea of who you are and how you work.

While there are plenty of free web hosting solutions out there, it’s worth investing a small amount to register your own domain name.

This not only looks more professional, but it’ll also help you rank in Google searches (just ensure your domain name reflects your business name).

From there, you’ll need to build your photography business website and connect your domain name to it.

Now, if your web design skills are non-existent, don’t worry: there are plenty of solutions out there that can make life ridiculously easy.

One of the best options is to use a content management system (CMS) like Wordpress – you can download elegant-looking, customisable themes (for example, Flothemes make some great ones) so the design and layout aspects are all there for you.

With a few clicks of the mouse, you can adapt a pre-made template to include your own branding and start getting your website out to potential clients.

Invest in professional photography equipment & software

At this point, you’re probably wondering: What kind of camera do most professional photographers use?

While there’s no one correct answer as to what is a ‘professional camera’, by and large, most pros use full-frame DSLR or mirrorless cameras.

However, some do absolutely fine by using APS-C sensor cameras, particularly if high ISO low-light performance isn’t required. (Full-frame sensor cameras are better at this, among other things.)

DSLRs are still an industry standard, but are somewhat of a dying breed – mirrorless cameras offer better features and more recent technology, although the number of native lenses still dwindles in comparison to those on offer for DSLRs.

You can see more of the differences between mirrorless and DSLRs here , but suffice to say, you won’t go wrong with either.

As for the question, what camera should I buy to start a photography business? Initially, it’s whatever you can afford, but once you start making a better income, you should always upgrade your equipment in line with what you need to complete your job efficiently.

For example, wedding photographers need cameras with excellent autofocus and high ISO capabilities, whereas a portrait photographer may not need either of these things.

There’s always the option of renting equipment when you first start out – get yourself a good all-round camera, then if any job comes around that’s out of its comfort range, hire something to suit.

The same goes for camera lenses, of which there are a plethora of options . Again, depending on the type of photography services you’ll offer, you can choose between a wide range of telephoto and primes at various price points.

Most pros can get by with an affordable and fast 50mm lens (nifty-fifty), so you can start your lens collection from there. Remember that buying used camera lenses is also a great option.

As for software, this is another area you’ll need to invest in in order to grow your own photography business.

Many photography business owners start out bare-bones with a mixture of Google Sheets for keeping track of expenses and clients’ information and Google Calendar. You’ll soon outgrow these, through.

When you start making money, you’ll also need some kind of accounting software to keep track of all the figures.

It’s wise to pay for premium photographer software early on as it can really help save you time and headaches in the long run.

At a bare minimum, you’ll need photo editing software (we recommend Adobe Lightroom ), client/studio management software , and an online gallery to deliver your photos to your clients.

You can also consider an all-in-one business management tool such as  Bonsai  to help you manage your photography projects more efficiently. They offer features like invoicing, proposals, contracts, time & task tracking, client CRM and more.

All features are integrated to work seamlessly together and you can automate the entire customer relationship journey – from the proposal, and e-signing contracts to invoicing and tax season. On top of that, Bonsai offers hundreds of free templates for proposals, contracts, invoices, and more.

If you’re not shooting high volumes, you can get by with a photo editing software that doesn’t lock you into a subscription, as Adobe Lightroom does – fortunately, there are several great alternatives .

If you’re wondering how to start a photography business with no money, it may well be tough due to the requirements to invest in all the things mentioned above.

If you have good friends or family, perhaps they can lend you the gear until you’ve done enough jobs to earn the money to buy or rent your own.

It’s also possible to find free software that helps to manage your own business, albeit with some limitations.

Take out photography business insurance

We can’t talk about how to start a photography business without covering some more of the boring-but-important stuff, like… insurance!

Yep, it’s not the most fun thing to have to research and organise, but trust me – if something goes wrong, you’ll be glad you took out insurance.

There are various types of insurance your photography business might need, depending on what kind of work you do.

First and most obvious is your precious equipment. Some insurers offer specific camera insurance or photography plans designed to cover gear and studio fittings.

Note that while your regular home contents insurance may cover loss or damage to your gear, it will only be applicable if the damage occurs at home and not while you’re shooting on location. That’s why it’s worth looking into some specific cover.

On top of that, consider taking out some public liability insurance.

Despite our best efforts, sometimes things go wrong while we’re out shooting. Let’s say you’re photographing a wedding and a guest trips over your tripod, breaking their leg and taking out the entire wedding cake in the process – liability insurance will cover the damages.

If you plan on hiring any extra staff, you’ll also want to look at taking out employers’ liability insurance. This is to cover you if an employee gets sick or injured on the job.

Lastly, some photographers choose to take out professional indemnity insurance as well.

Imagine a client accuses you of some negligence and claims they lost some income due to your actions.

(For example, if you photographed a corporate event but lost your memory cards and couldn’t deliver the images. Indemnity insurance would cover any legal and other costs.)

Insurance needs vary depending on where you are in the world and what your business model is, so take this as a rough guide and do speak to your insurer about what plans are best suited to your needs.

Learn how to market your photography business

On to the next step of learning how to start a photography business: I bet you’re keen to start raking in the customers (and the cash!).

If you’re asking, “How do I get clients for my photography fast?” , the answer is  marketing. 

Unlike advertising, marketing can be done for free (or very cheaply), but it takes a little work.

One marketing strategy you can use is to network with other photographers. But wait, you say, aren’t they the competition? Not necessarily!

Another photographer might get a request for a job that doesn’t fit their style or speciality, but does fit yours – and they can refer the client on to you. These referrals are a great way to generate business, so make sure you nurture your relationships with other photographers.

Meeting other photographers is also a great way to learn. You can find out how they generate new business and meet prospective clients, and learn about which marketing strategies work best for them.

You can easily network with other photographers online through photography groups, or in person at your local photography club .

Marketing via social media is obviously another big one. It’s worth using platforms like Instagram to showcase your photography work and interact with your target audience.

To succeed on Instagram in 2024, you need to be creating entertaining Instagram Stories and posting fresh content regularly, as well as interacting with your followers and other accounts.

Online marketing for photographers is a huge topic, but at a bare minimum, make sure you learn the basics of SEO , how to write interesting blog content and how to attract new business via Facebook ads.

(If you want to become a wedding photographer, check out More Brides where I reveal all the marketing secrets that helped me quickly grow my business.)

Once you do get a few clients, make it as easy as possible for them to recommend you. Word of mouth referrals are one of the best ways to net in new clients, and that’s true of any type of business!

If your clients are happy with your work, ask them to leave you positive reviews online, tag you on social media, and recommend you to their friends.

Also, create an email mailing list where you can keep existing and potential clients up to date with your work and aware of any special offers you might be running. Remember to ask for permission and give people an option to opt-out or unsubscribe.

Let’s not forget that nondigital marketing methods also exist. Don’t underestimate the power of business cards,  flyers and other physical marketing materials for distributing around your neighbourhood or pinning to the local notice board.

For example, if you’re a food photographer you might drop round to local restaurants and hand them a brochure or card.

Or if you want to get a foot in the door as a real estate photographer, you might do a letterbox drop to all your local estate agents.

Whether online or offline, find out where your target market hangs out and go there to introduce yourself.

Invest in photography business education

When you’re just learning how to start a photography business, it’s important to grasp the basics. Then, as your business grows, your knowledge of how to run it has to expand as well.

That’s where it can be worth investing in your photography business education. By investing, I’m talking about time as well as money.

In fact, sometimes time is all you need to invest thanks to the copious amounts of free resources online.

Some areas you might choose to study, whether via a free or paid course or workshop:

• Understanding the full commercial photography workflow, from client briefs through to delivering the final product.
• Pricing structures and how to charge for your services.
• Business administration includes registering your business, filing taxes, etc.
• Best practices for dealing with clients.
• How to market and grow your business.

Your best bet is to determine where your knowledge gaps are, then start looking for ways to fill them.

And, of course, you should continue your photography education as well.

The best professional photographers are those who are always open to learning new things and developing their skills in every aspect of the art, whether it’s compositional techniques, lighting, post-processing and retouching, or something else.

Fortunately, a lot of free photography courses are available right here on Shotkit!

Start thinking about passive income for photographers

Passive income is basically regular earnings that take little-to-no regular effort to maintain. In other words, you set up the income source and money kinda just rolls in while you sleep. Pretty sweet, huh?

So, how do photographers make passive income?

The most obvious is through stock photography. With stock photography sites , you can upload images and get a commission every time someone downloads one (normally, they’re used for commercial or editorial purposes).

The reality of the stock photography world is that thanks to digital photography, it’s highly saturated. So be aware that it takes some dedication and a high volume of photos to make a decent passive income.

That’s not to say it can’t be worth it – just that you should approach it realistically.

There are other potential passive income streams. You can sell digital products such as Lightroom presets or online courses and ebooks.

Or, you could use a print-on-demand service to offer products printed with your photographs .

If you write a photography blog, perhaps you want to start writing reviews of camera gear and link to sites like Amazon and B&HPhoto to earn a commission as an affiliate.

There are also platforms like Patreon that allow you to charge for content that you provide to your followers.

Think outside the box and see what passive income ideas you can come up with – it’s an excellent way to grow your revenue and ensure you have some income even in times of seasonal fluctuations.

Money and Photography Business FAQs

When researching how to start a photography business, you’ll likely have a ton of questions regarding money – how much it costs to start and run the photography business and how much you can expect to earn as a professional photographer .

We’ve answered all the most common queries below – feel free to leave a comment if you want to ask something specific.

• How much money does it take to start a photography business?

It depends on what you’re shooting and how much equipment you need, but a good starting point is around US$10,000. That’s to cover basic camera gear, software, insurance and business registration fees.

• How can I start a photography business with no money?

If you already have some basic camera gear and an internet connection, then you can start a photography business by simply getting out and shooting! Find clients using free marketing strategies and build up from there, reinvesting your earnings until you can buy adequate insurance, better gear, etc.

• How much money do professional photographers make?

According to ZipRecruiter.com, the average photographer salary in the US is $43,114. However, photographer salaries vary greatly depending on country/location, experience level, education level and genre.

• How much money does a photographer make per hour, a week, a month?

Careerexplorer.com states that the average wage for a photographer in the US is around $18.22 per hour; however, that figure ranges from as low as $10.36 per hour for someone starting out to $32.04 or more for an experienced shooter. ZipRecruiter pegs the monthly average salary at $3,592. Again, location is another big factor in how much you can expect to earn.

• How much should I charge as a beginner photographer?

For a beginner, you’re probably looking at an hourly rate of US$25-$50 (or equivalent in your currency), or between $10 and $25 per image. Think about the time and expenses of the work for you and factor that into what you charge.

Final Words

I hope you found this guide to how to start a photography business useful. Moreover, I hope it genuinely inspired you to get out there and do it!

As I’ve found, starting your own photography business and being your own boss is incredibly rewarding. Yes, there are some challenges ahead, but I assure you, there’s nothing that you can’t overcome with a little perseverance!

So what do you think? Are you ready to take the leap?

If you have any other questions about how to start a photography business, please leave them below and I’ll do my best to answer.

Also, if you have your own tips or want to share your experiences with venturing into the business world, do add them as well – simply leave a comment below.

Check out these 8 essential tools to help you succeed as a professional photographer.

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Mark Condon is a British wedding photographer and editor of Shotkit. When he’s not taking photos or reviewing the latest camera gear and software, Mark can be found cycling around the northern rivers.

As Jon Morgan, CEO of Venturesmarter.com, I couldn’t help but dive into this article on starting a photography business. With my extensive experience in helping startups and small businesses scale, I love exploring different entrepreneurial pursuits. Who knows, maybe I’ll start a photography business myself and capture all my consulting successes! This article provides a fantastic roadmap for budding photographers ready to take on the world, one click at a time. Keep up the great work, Shotkit!

I still don’t know where to go now. I have shot a few wedding films and have some engagement photos scheduled. Website is still a work in progress (cringe rn). Still, the business is actually there and working but i’m not a business as far as the government is concerned, you know? If I buy a new piece of gear, i can’t write that off as of now and get a tax break on the money I make. I’d like to get a body with 10 bit video and dual card slots for redundancy but would love to capture some of that as a business expense to soften the blow. Plus being licensed probably looks less armature to clients. I need to know where to go to actually like, fill out a form so that when tax season comes I can fill out a 1099. Any direction would be appreciated :)

Love these tips Mark. One thing that really accelerated my career was having a Mentor too! I use https://www.lisnic.com to connect with mine now, mentoring is honestly the way to go.

Thanks Taylor – are you associated with Lisnic? Looks interesting…

Thanks for this great article. Coincidentally my brother just wanted to start a photography business.

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How to Start a Photography Business: 6 Helpful Steps

If you’re thinking about starting a photography business, you’ve probably got a lot of questions.

Is it worth the work? What are the pros and cons? How much money can you make? What equipment do you need? Should you specialize in a particular type of photography? How can you get clients?

There’s a lot to consider.

Still, if you love taking photographs and you’re willing to put in the work, it’s possible to earn a good living from your passion. As  Walt Disney once said , “All our dreams can come true if we have the courage to pursue them.”

In this article, we’ll run through how to start a photography business step-by-step.

The Pros and Cons of Starting a Photography Business

Hobbies and businesses are two very different things.

So, before you turn your passion into a livelihood, take a moment to consider the pros and cons of starting a photography business.

5 Pros of Starting a Photography Business

1. make money from your passion.

The ancient Chinese philosopher Confucius once said , “Choose a job you love, and you will never have to work a day in your life.”

If you decide to start a photography business, you’ll have the opportunity to spend a lot of your time doing the thing you love: taking photographs.

2. Find Meaning in Your Work

Photographers are hired to capture and preserve special moments forever. Whether the subject is nature, family portraits, weddings, or etc, photographers can find much meaning in their work.

3. Meet New People

Whether you meet people at weddings, in your portrait studio, or on location taking wildlife pictures, photography can be a great way to meet lots of new and interesting people. Most cities even have active meetup.com groups, who meet regularly to socialize.

4. Flexibility

Running a photography business can provide a lot of flexibility to you and your family. Unlike a traditional nine-to-five, you’re in complete control of your schedule. This makes it easier to prioritize childcare, vacations, and time with those you love.

5. Travel Opportunities

Do you love to travel and experience new places? Many photographers make travel a regular part of their work. Simply book clients in locations you’d like to visit.

5 Cons of Starting a Photography Business

1. Expensive Equipment Costs

Depending on how much equipment you already have, it can be expensive to purchase everything you need to start a photography business.

2. Fickle Customers

Some customers can be difficult or draining. Also, some events can be stressful and bring out the worst in people. For example, if you decide to photograph weddings, you may come across the occasional “bridezilla.”

3. Unsociable Working Hours

Many photography shoots happen outside of normal working hours during the evenings and weekends. This can make it challenging to spend time with friends and family who work or go to school during the week.

4. Inconsistent Income

As with any small business, income isn’t always consistent, and it can take time to build a regular flow of work. When starting, you’ll likely experience surges and dips in your income. 

5. You Could Spoil Your Passion

As mentioned above, hobbies and businesses differ in many ways. Turning your hobby into a business can take the fun and spontaneity out of it, and photography could end up feeling like boring, tedious work.

9 Photography Business Ideas

The most successful photographers specialize in a particular type of photography. Why? In short, specialists are most sought after than generalists.

Think about it: If you’re getting married, would you rather hire a general photographer or someone who specializes in weddings?

So, before you start your photography business, take some time to decide what type of photography business you want to run.

To help, here’s a list of nine common photography business ideas.

1. Wedding Photography Business

Wedding photographers are needed to help capture and preserve every couple’s big day.

2. Portrait Photography Business

Families, actors, models, and business people all need a portrait photographer from time-to-time.

3. Real Estate Photography Business

Realtors, property managers, homeowners, hotels, and even Airbnb hosts all need stunning photos to help them market their properties.

4. Travel Photography Business

Travel photographers provide stunning photographs to countries, cities, magazines, blogs, hotels, and tourist attractions. These photographs can be used for entertainment or promotional purposes.

5. Event Photography Business

Event photographers are needed for birthday parties, graduations, business events, and religious celebrations.

6. Food Photography Business

Restaurants, food brands, and advertising agencies often use specialist food photographers to showcase their products or menu items.

7. Fashion Photography Business

Designers, magazines, and runway events all need fashion photographers to capture and promote the latest styles and creations.

8. Sports Photography Business

Sports photographers specialize in capturing the excitement, action, and drama of sports events.

9. Product Photography Business

Businesses selling products need presentable photos to use for marketing and sales.

How to Start a Photography Business?

Now, you’re probably wondering:

How Much Does It Cost to Start a Photography Business?

Before you start a photography business, it helps to have a rough idea of how much getting set up will cost – especially as professional photography equipment isn’t cheap.

So, how much does it cost to start a photography business? 

Well, Jamie Swanson , a wedding photographer in Wisconsin, USA, calculated the total costs of starting two different types of photography businesses. Here’s what she found:

• Total costs of starting a portrait photography business: $8,524 – $12,319
• Total costs of starting a wedding photography business: $13,182 – $16,977

She summarized by saying, “For less than $10,000, you can start a portrait photography business and for less than $15,000, you can start a wedding photography business.”

Okay, but what exactly do you need all of this money for?

What Do I Need to Start a Photography Business?

If you’ve been an amateur photographer for a while, you may already have most of the equipment you need.

Still, you should consider whether the quality of your equipment is high enough to produce work that you can confidently charge for.

What’s more, you’ll likely need to purchase some additional equipment and services to run your photography business. 

Here’s a list of everything you may need to start a photography business.

Photography Equipment

Let’s start by running through the gear you’ll need when setting up a photography business.

1. Professional Camera

Of course, the most important piece of equipment you’ll need is a professional-grade camera. Before you purchase a camera, make sure to do plenty of research on the best make and model for your type of photography.

2. Backup Camera

As a professional photographer, it’s always good practice to have a high-quality backup camera. That way, if you’re ever mid-shoot and something goes wrong with your camera, you can continue the shoot. 

Just imagine if you were hired to photograph a wedding and your camera broke during the vowels!

Every photographer needs a set of professional lenses to capture their subjects. Again, make sure to research the types of lenses most suitable for your style of photography.

Tripods are a vital piece of equipment for all photographers. Not only do they help keep your camera steady, but they also allow you to take many photos of a subject without altering your frame.

5. Camera Bag

Professional-grade cameras and lenses aren’t cheap, so be sure to protect them from damage with a dedicated camera bag. These bags also make it easier to organize and access your gear while out on a shoot.

6. Lighting

Great photographs require great lighting. Although natural lighting is often best, you’ll need to get some lighting equipment or reflectors to help you take great photos when there’s not enough sunlight. 

7. Backdrops

If you plan on starting a portrait photography business, you’ll need to create or purchase some backdrops.

Depending on the type of photographs you plan to take, you may want to source some props. For example, if you’re an events photographer, you could gather some party props like oversized glasses and silly hats.

9. Reliable Car or Van

As a professional photographer, your livelihood will depend on your ability to provide a quality service to clients. In other words, turning up late – or not at all – because your car broke down is very bad for business. Make sure that you have reliable transportation for you and your gear.

10. Studio Space

Depending on the type of photographs you plan to take, you may need to purchase or rent some studio space. Alternatively, you could create a small studio in your home.

11. Computer

You’ll need a reliable computer to market your business, edit photos, and manage your photo files.

12. Editing Software

You’ll also need some professional photo editing software like Photoshop and Lightroom to fine-tune your photographs.

If you use a desktop computer with a large screen for photo editing, you may also want to invest in a laptop to edit on-the-go.

14. External Hard Drive

High-quality digital photos can take up a lot of hard drive space on your computer – and this can slow your computer down. Instead, invest in an external hard drive to store your photo files.

15. Photo Printer

If you plan on offering prints to your clients, you may want to consider investing in a photo printer. Alternatively, you could locate a local printing service to use whenever you need to print photos for clients.

16. Smartphone with a Quality Camera

Although you’ll need to use your professional-grade camera for shoots, you can use your smartphone to capture behind-the-scenes content for social media. You can use this content to promote your photography business.

17. Mobile Photography Apps

You may also want to download some photo editing apps to polish your smartphone photos before you share them online. Check out Snapseed , Lightroom CC , Scratch Photos , and Photoshop Express (picture below).

Marketing Tools

Now that you’ve got your gear sorted let’s take a look at some of the tools you’ll need to market your photography business.

18. Website and Online Portfolio

You’ll need a professional website that presents your services and showcases your previous work. (More on this later.)

19. Social Media Channels

It can help to be active on social media platforms like Facebook , Instagram , Pinterest , and LinkedIn . You can use these channels to promote your work and network with potential clients.

20. Business Cards

Business cards are a tried-and-true form of personal marketing. Always keep a few with you and share them with new contacts at events and shoots. To create yours, check out services like Vistaprint , Office Depot , and Staples.

Operational Tools

Now, let’s take a look at some tools to manage your business operations.

21. Payment System

As a business, you’ll need an efficient way to collect payments from clients. Ideally, this system would allow you to take payments online, over the phone, and in person.

A cost-effective and straightforward way to do this is to use Shopify's Point of Sale system . 

Shopify is a complete commerce solution that you can use to build your website, manage your business, and take payments.

22. Business License

You may need to register your business with your local or state government. Make sure to look into the requirements for photography businesses in your area.

23. Insurance

Accidents happen. You may wish to purchase business or equipment insurance to help protect you if things go wrong.

24. Accounting Software

When you become self-employed, you’ll need to keep track of your finances and submit tax returns. You may want to consider using an accounting program to help, such as Freshbooks , Quickbooks , or Xero .

25. Client Contracts

Whenever you get a new client or project, it’s good practice to have the other party sign a contract. This helps to protect you if things go wrong and clarifies to both parties what’s expected from the arrangement. You could purchase contract templates or hire a local lawyer to create contracts for you.

26. PPA Membership

You may wish to become a member of the Professional Photographers of America . This is an organization that provides resources, advice, and education to professional photographers. 

How Much Do Photographers Charge?

If you’re wondering how to start a photography business, you’re probably also wondering, “how much do photographers charge?”

Although there’s no fixed answer to this question, we can explore some averages to get a general idea.

According to the business platform Fash , professional photographers often charge between $100 and $250 USD per hour. This typically works out as $25 to $100 per final edited photograph.

It’s important to note that how much a photographer earns is mostly dependent on their level of skill, experience, and the type of photography they’re doing. Check out the image below to learn more.

What’s more, average day rates for photography services range from $300 to $500 for birthday parties and $1,000 to $3,000 for weddings.

Also, remember that this is what photographers charge – it isn’t what photographers make.

Although a photographer may charge $200 per hour, they need to subtract the cost of administration, travel, marketing, equipment, and editing time. Once they’ve taken these additional costs into account, their take-home pay will be less.

How to Name Your Photography Business

When naming your photography business, there are two basic options available:

• Use your name and simply call you business, “Jane Smith Photography” or “Jane Smith Wedding Photography.”
• Create a new brand name for your photography services, like “Luxe Photography” or “Luxe Wedding Photography.”

If you chose option number one, you’re all set.

However, if you choose option two, there are a few things to consider. To start, you need to choose a name that fits the type of photography business you’re starting.

For example, “Happily Ever After Photography” will work nicely if you're photographing weddings. But it might not work so well if you’re shooting corporate business conferences.

To help brainstorm ideas, check out Shopify’s business name generator .

Next, you need to make sure that your business name isn’t already trademarked. In the US, to get started with this process, perform a TESS trademark search on the USPTO website using the “basic word mark search” function.

It’s also worth searching Google to see if another business is already using the name or using a similar name that could be confused, like “Happily Ever After Videography .”

If you find someone else using the name, it’s best to avoid it and find something original.

How to Brand Your Photography Business

Before you can start marketing your photography business, you’ll need to create your brand visuals.

This means choosing a visual style, colors, and fonts. You can use these visuals on your website, social media channels, business card, and any other marketing materials you create. 

It also helps to create a professional logo. You can do this for free with Hatchful .

It took just a few minutes to create the logo below. And as you can see from the image, Hatchful provides ready-made branding images optimized for social media.

How to Market Your Photography Business

Now comes the most important part of starting a photography business: landing clients. To do this, you need to market your services.

But before you start marketing your photography business, it helps to have a portfolio of work to showcase your skills. And the easiest way to display your photography portfolio is by building a professional website. 

You can do this with a service like Shopify . This service has tons of website themes built specifically for art and photography businesses.

To learn more about building your photography website, check out our guide, How to Make a Website.

Once you have an online portfolio, you can start marketing your photography business.

Begin by posting on social media and reaching out to people in your network to ask if they know anyone who may be interested in your services. It’s not uncommon for a photographer's first few clients to be people they know.

Also, make sure that you always have some business cards in your bag to give to people you meet.

Once you’ve done these steps, start networking in Facebook groups related to your target market. For example, if you’re a wedding photographer in New York, you might want to join New York Weddings .

You could also attend trade shows and events in your target market. For example, if you’re a pet photographer you could find many potential clients at dog shows.

Summary: How to Start a Photography Business

If you’re wondering how to start a photography business, here are some steps you can take:

• Weigh the pros and cons
• Specialize in a particular type of photography, such as weddings, fashion, or portraits
• Figure out how much it will cost you to get started
• Gather your equipment, like cameras, lenses, and editing software
• Get your business in order with a payment system, business license, insurance, and contracts
• Work out your pricing model
• Choose a name for your photography business
• Create a logo, and brand your business
• Start marketing your business

Turning your hobby into your livelihood can be very rewarding. Good luck!

Want to Learn More

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FAQs on How to Start a Photography Business

How much money does it take to start a photography business.

Many photographers budget at least $5,000 to get started, but the actual figure depends on what type of business you are planning to start.

Portrait photography incurs lower starting costs than wedding photography, for example. How much you need also depends on your marketing budget, equipment, and what your long-term business goals are. 

How can I start a photography business with no money?

Here are some ways to start a photography business with no money:

• Don't buy equipment, rent it instead
• Learn the basics of photography from free courses and videos available online
• Brush up on your skills by practicing with friends and family
• Invest some time into building your business website instead of outsourcing it to others

How do I start my photography career?

The main camera aside, you'll also need equipment like a backup camera, lenses, a tripod, a camera bag, proper lighting, backdrops, props, a computer or laptop, and editing software.

You may also require marketing and operational tools if you're starting your own photography business.

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How to Start a Photography Business: The Ultimate Guide

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Thanks to the proliferation of smartphones with sophisticated cameras on them (for mobile devices, that is), it seems like everybody wants to try their hand at being a photographer. But not everyone has what it takes to start a business.

There’s a vast difference between those who can take the perfect selfie and those who can capture the perfect moment and call themselves professional photographers. If you’re wondering how to start a photography business, know there's much more to it than pointing your iPhone and slapping on a filter.

As with any professional endeavor, starting a photography business requires a significant investment of time and money to secure equipment, register your business, and build your portfolio. Luckily, the photography industry startup costs are relatively lower than in other industries. Depending on your focus, needs, and current equipment, you can learn how to start your photography business step-by-step as soon as today.

Step 1: Write a business plan

All business owners should write a business plan—that includes even solo photography businesses. A business plan is critical to outlining your services, understanding your target market, and setting your rates.

When you start thinking about these details upfront, it will help you start and scale your business to the heights you’ve always dreamed of. It doesn’t have to be a lengthy or tedious process either. Be sure to check out our guide on how to write a business plan to get you started.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Register your business

Next, you'll want to register your business—meaning you legally establish your business. To do so, you should choose the right business entity for your business and choose a business name.

Choose a business entity

Many photography business owners register as a sole proprietorship or a limited liability company (LLC). Each legal structure offers certain benefits.

The most popular advantage of sole proprietorships is that they’re free to form. However, a sole proprietorship doesn’t protect you against personal liability.

Many photography businesses form an LLC because you enjoy additional benefits like reduced liability and choosing to be taxed as a sole proprietorship or corporation. Moreover, having “LLC” in your business boosts your professional appearance.

The entity you choose will have a big impact on your business, from taxes to liability and more, so be sure to consult with a business attorney or tax professional if you're unsure of the right choice for you.

Choose a business name

Dedicate some time to thinking about your business name. It will be your potential clients’ first contact with your brand, and you want to ensure you strike a good first impression. After deciding on a business name, do a quick secretary of state business search to ensure the name is unique and available.

If you’re operating under a sole proprietorship, you'll want to file a DBA when registering your business. As a sole proprietorship, your business name defaults to your own legal name. If you want to operate under a different name (one that mentions photography, for instance), you'll need a DBA. DBA requirements can vary by state, so be sure to do your research.

Step 3: Obtain business licenses, permits, and insurance

Your business now legally exists, but to make sure you continue to operate legally, your next step is to obtain the proper business licenses, permits, and insurance.

Business license and permits

Securing the right business license or permit is key to learning how to start a photography business legally. Be sure to check with your local city hall and state licensing board to ensure you’re complying with the necessary regulations.

Business insurance

You may not think it necessary as a photography business, but you should always look into insurance. Insurance adds another level of protection from costly liability disputes if you ever encounter a disgruntled customer. Do some research into business insurance policies to shield you from professional and general liability.

Step 4: Set up EIN, bank account, and credit card

To start doing business, you'll need a separate place for your money to live. That's where EINs, bank accounts, and credit cards come in.

Obtain an EIN

Even if you’re a one-person photography business, you should still apply for an employer identification number, or EIN, from the IRS .

Your EIN is the business equivalent of a social security number for an individual, and you will include it when filing your business taxes with the IRS. Moreover, your EIN is crucial when opening your business bank account and applying for a business loan in the future, should you decide to.

Open a business bank account

It’s always a practical idea to separate your business and personal finances. Mixing your personal and business finances can compromise any legal protections gained from forming an LLC. Even sole proprietorships benefit from this division because it makes bookkeeping easier come tax season.

One way to distinguish your business and personal finances is to open a business checking account . You can deposit cash or invoice payments collected from your photography gigs in this account. Also, remember to use these bank account funds for business-related expenses only.

Open a business credit card

A dedicated business credit card is another practical tactic for separating your business and personal expenses. You may be surprised that you have a separate credit score for your business. By regularly using your business credit card, you boost your business’s financial health, helping you secure a business loan in the future.

Step 5: Purchase or upgrade your equipment

Professional photographers have top-of-the-line (read: often expensive) cameras. But you don’t need brand-new, expensive equipment when you’re first starting a photography business. As you gain more experience and increase your income, you can upgrade your toolkit over time.

“As a young photographer, I started with more amateur equipment—a camera, a lens, and a flash,” says Alexa Klorman, owner of Alexa Drew Photography in New York City. “Then, as my business grew and as I started to get more clients and increase my price, I wanted to make sure that the quality of my photos was validated in what I was charging.”

Startup costs

If you’re serious about your photography, you’ll want to create a business budget that will help you grow your toolkit. Below is a list of recommended tools and accessories with approximate prices:

Camera : $1,000 to $2,000

Camera lens: $1,000

Memory cards: $50

External drives: $100

Laptop for editing: $2,000

Website hosting : $50

Backdrops and lighting: $500

Editing software: $20.99 per month (Photoshop)

Tripod: $100

Camera bag: $150

Accounting software: $10 to $30 per month for basic plans

Chances are, you already have many of the items on this list, like a camera and laptop, which can dramatically reduce your startup costs.

Build a relationship with your supplier

Whether you need a new camera body or lens, or something simple like a memory card, you need a photography equipment supplier. Amazon is often a convenient and inexpensive marketplace to source your needs. But the cheapest option isn’t always the best.

“I go to Adorama in NYC. I love going there because I know the people there; I always go to the same guys. They always give me a good deal—they’re honest and kind,” says Klorman.

When you first start your photography business, Klorman recommends establishing a relationship with a local shop to keep track of your purchases. Being a loyal customer can open opportunities for cost-saving deals and even client referrals. The best part: You’re supporting a fellow small business owner.

Step 6: Price your services

When starting a photography business, pricing your services is where many people get stuck. Your formula should include time, plus labor, as well as a fee for using your resources. Here are a few tactics to help you set your prices:

Choose your niche

The niche you choose will influence the value of your photography services. For example, a professional wedding photographer can charge $2,000-plus for their services. In contrast, a family photographer might charge $400 for a photoshoot.

Choose what you want to focus on—whether it’s weddings, newborns, corporate events, or some combination of multiple areas—and then start accumulating samples to showcase your abilities. As you grow your portfolio, you can eventually raise your rates.

Check out the competition

To get an idea of where to start, do what Klorman did: Look to your peers and grow from there.

“I looked up other photographers in the area, and I started pretty low on the pricing scale. Then every few months, I’d bump it up a bit, then bump it up a bit. And I’d always say, ‘I’ll wait to see if inquiries and emails drop off, and if they do, I’ll lower it back down.’”

Of course, don’t raise your price just to raise it. Once you find yourself working with your preferred clientele, you can stick with a price that works for you. Similarly, stay firm on what you charge.

“I find that people generally accept my pricing; they don’t negotiate so much,” Klorman says. “I have my price, and I’m pretty strict about sticking to it because it’s a fair price. Because I’m transparent with what my packages cost, generally when people contact me, they’re ready to book.”

Figure out how long each job takes

Part of what may affect your pricing is how long each photography job takes. Also, be mindful of your time beyond the photoshoot—processing, editing, uploading, and distributing your photos are time- and labor-intensive. Be sure to factor these steps into your price point, so you’re not underpaid for all your hard work.

Portrait sessions generally last between one-and-a-half and two hours. This produces somewhere in the range of 75 to 100 images, edited in both black and white and color. Events can lead to hundreds of photos, though it depends on how long the event lasts.

Don’t be alarmed if you need a bit longer than this when you first start your photography business. You’re still settling into your workflow and deciding what works best for you. With time and experience, you’ll finish things more quickly and with improved quality.

Step 7: Market your business and find clients

With your photography business up and running, the next step is finding clients so you can start earning money. Here are some strategies to market your business.

Referrals are the lifeblood of many businesses, and the photography business is no exception. The most effective marketing—the kind that professionals would kill for—is positive word-of-mouth referrals. And it doesn’t cost a dime. When you’re starting your photography business, think about how you can develop positive referrals.

Klorman stands by word-of-mouth marketing, attributing 90% of her gigs to be referral-based. “I pride myself on my referrals,” she says. “I don’t invest money in marketing. I would rather spend more time making my clients feel awesome, giving them amazing photos, and building a relationship with them.”

Leverage social media

Social media is no longer only a tool to connect with old friends and family. Now, it’s a real business tool helping them connect with their target customers.

If you want to upgrade your marketing strategy, go to where your target customers are hanging out. For example, if you’re a wedding photographer, join local Facebook groups for soon-to-be brides. Chances are, they’re on the lookout for a wedding photographer—a perfect opportunity to pitch your amazing services.

Instagram is another great way to build your portfolio. Instagram is a visual platform, and your stunning collage of photos might inspire a future business inquiry. Also, you can expand your reach by contacting wedding photography profiles to feature your work.

Tips for finding your first client

But what if you’ve never done a photoshoot or worked with a client before?

If you’re wondering how to start a photography business with no experience, worry not. If you don’t have a portfolio, you can do a free photoshoot for your friends and family. Yes, you’re giving your time and labor away for free, but this is often necessary for new photographers. In return, these free gigs will build your experience and create sample pieces that you can market to future clients.

While posting your photography on social media can be helpful, you may want to build your small business website. Getting your own real estate on the internet creates a central resource for prospects to view your work and contact you. Also, having a dedicated domain name for your business adds a professional flair to your brand.

Step 8: Sell your photography online

Don’t limit your income to only the photography gigs you do with clients. You can also learn how to start a photography business by selling your images online. Many websites need stock photos to enhance their content and branding, and stock photo sites will pay to add your work to their database.

If you want to supplement your photography income, here are stock photo marketplaces you can visit:

Adobe Stock

iStockPhoto

Getty Images

BigStockPhoto

DepositPhotos

Shutterstock

Start Your Dream Business

The bottom line

Photography isn’t just a popular hobby; it can be a legitimate business, provided you have a passion for capturing timeless memories. Starting a photography business takes as much dedication as any other business, but the bonus is your work can be visceral and affecting. It’s also a business that is easy to start small and build up.

So, stop messing around with the photo apps on your smartphone. If want to learn how to start a photography business on the side and grow it into a full-time income, it’s time to take what you learned and get started.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Photography Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their photography businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a photography business plan template step-by-step so you can create your plan today. It can be used to create a photography studio business plan, or a commercial photography business plan or a plan for any other type of photography business.

Download our Ultimate Photography Business Plan Template here >

What is a Photography Business Plan?

A business plan provides a snapshot of your photography business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Photography Business

If you’re looking to start a photography business or grow your existing photography business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your photography business in order to improve your chances of success. Your photography business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Photography Businesses

With regards to funding, the main sources of funding for a photography business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a photography business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Below are the 10 sections of an example photography business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write since it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of photography business you are operating and the status; for example, are you a startup or do you have a photography business that you would like to grow.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the photography industry. Discuss the type of photography business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of photography business you are operating.

For example, you might operate one of the following types:

• Portrait photography : this type of photography business photographs people ranging from models to famous personalities on red carpets or at magazine shoots to graduation pictures, family portraits, and professional headshots for business people, aspiring models and actors.
• Product photography : this type of photography business typically requires both artistic and technical expertise to adequately showcase consumer products.
• Wedding and event photography : this type of photography business usually involves photographing everything from posed portraits to people and their candid moments to the venue and the food at weddings and other events.
• Commercial photography : this type of photography business creates images for commercial purposes, such as advertising, marketing or instructional brochures or publications.

In addition to explaining the type of photography business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, prestigious clients, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the photography business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the photography industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards documentary-style event photography, it would be helpful to ensure your plan calls for instant cameras for guest contributions, or a drone, etc.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your photographer business plan:

• How big is the photography business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your photography business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your photographer business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: celebrities, expectant and/or new moms, engaged couples, schools, online retailers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of photography business you operate. Clearly schools would want different backdrops, pricing and product options, and would respond to different marketing promotions than engaged couples.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most photography businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Photography Business Plan in 1 Day!

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With Growthink’s Ultimate Photography Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other photography businesses.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes amateur photographers and DIY-ers with smartphones. You need to mention such competition to show you understand that not everyone who needs photography uses a professional photographer.

With regards to direct competition, you want to detail the other photography businesses with which you compete. Most likely, your direct competitors will be photography businesses offering similar services in a nearby location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior photography services?
• Will you provide products or services that your competitors don’t offer?
• Will you make it easier or faster for customers to book your services?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a photography business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of photography business that you documented in your Company Analysis. Then, detail the specific products and services you will be offering. For example, in addition to portraits, will you offer a documentary video of the shoot?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu services and packages you offer and their prices.

Place : Place refers to the location of your photography business. Document your location and mention how the location will impact your success. For example, is your photography studio located next to a high-traffic retail development, or inside a mall, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your photography business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your photography studio’s storefront (if applicable) extra appealing to attract passing customers
• Advertising in local papers and magazines
• Social media marketing
• Reaching out to local bloggers and websites
• Partnerships with local organizations (e.g., package discount when booked through partner wedding planner)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your photography business such as serving customers, procuring supplies, scouting new photoshoot locations, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

How to Finish Your Photography Business Plan in 1 Day!

Click here to finish your business plan today.

Management Team

To demonstrate your photography business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the photography business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 10 customers per month or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your photography business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 product photography contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a photography business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like cameras, lights, film, backdrops and props, software, etc.
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio design blueprint or location lease.

Photography Business Plan Summary

Putting together a business plan for your photography business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the photography business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful photography business.

Download Our Photography Business Plan PDF

You can download our photography business plan PDF here . This is a business plan template you can use in PDF format.  

Photography Business Plan FAQs

What is the easiest way to complete my photography business plan.

Growthink's Ultimate Photography Business Plan Template allows you to quickly and easily complete your Photography Business Plan.

Where Can I Download a Photography Business Plan PDF?

You can download our photography business plan PDF template here . This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Photography business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

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How to Start a Photography Business: The Definitive Guide

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Photography isn’t just a way of capturing a memory for many people. Photography is a fulfilling way to express yourself. It’s a way to interpret the world and make the invisible visible.

And for many who have strong photography skills, it’s a way to make a living and make photography a business.

Navigating the transition between photography as a hobby and creating a career by starting a photography business (or growing your photography business) can be tricky.

If you have strong photography skills and want to take the plunge and start your own photography business, there is much to consider.

Our team has helped hundreds of photographers start, grow, and market their photography businesses. And for the past fifteen years, I’ve mentored thousands of entrepreneurs formally through Techstars and Founder Institute and informally on starting and growing their businesses in photography and other industries. This guide shares actionable insights, experience, tips, and best practices.

With the right resources and strategies, starting a business as a photographer can be an inexpensive way to become an entrepreneur and your own boss.

How to Start a Photography Business:

• Develop and refine your photography business idea
• Write a business plan for your photography business

Hire an experienced business attorney

Decide your legal business structure, purchase business insurance.

• Set up accounting and bookkeeping

Assess your finances

Crunch the numbers, create a strong brand identity, build an online presence, create a sales plan, build your team, grow your photography business.

Develop and refine your business idea

Before you start your photography business, you must consider your strengths, weaknesses, and interests.

You probably know what kind of photography business you want to start. Maybe you want to start a wedding photography studio, or your heart is set on taking headshots and portraits.

No matter what angle you choose, evaluating existing businesses around you is important to see how much competition you’ll face.

Photography is a competitive industry.

More than 12,458 businesses in the U.S. specialize in photography. They collectively earn more than $6.5 billion per year. The industry is growing 2.5% annually and is forecast to grow 1.8% annually by 2024.

Despite the competition, a photography business can be fulfilling and rewarding.

Think about how you can integrate your natural skillset into your photography business to stand apart from your competition. Ask yourself the following questions, and take time to reflect on the answers:

• What skills set me apart?
• What is the purpose of my photography business?
• Who am I providing a service or product to?
• What is the maximum figure I can safely spend on this business?
• Do I need outside capital? How much?
• What kind of work/life balance am I looking to achieve?
• What are my expectations of being an entrepreneur?

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Find a niche

You’ll also want to consider the niche for your photography business.

Is your photography geared toward a particular group or segment of the population?

Are you looking to attract a particular demographic?

You’ll have a better chance at success if you start with a specific target audience.

Ensure you build your photography business to meet a specific niche’s needs to avoid overspending and underwhelming all of your potential customers.

You’re more likely to succeed if you start your photography business with a specific product or service designed for a particular group of people (for example, wedding photography or non-traditional weddings). And you’ll gain experience more quickly by concentrating on a specific area.

This is true for any business, not just a photography business. For example, in our definitive guide on  how to start a successful clothing brand or clothing line , we suggest that aspiring apparel entrepreneurs choose their niche too. Competing is too hard, especially when you start when you don’t specialize.

Here are some niches to consider when you explore the type of photography business you should start:

• Wedding photography business
• Fashion photography business
• Real estate photography business
• Portrait photography business (people and/or animals)
• Dog shows photography business
• Sports photography business
• Stock photography business
• Contract work photography business (covering local events, for example)
• Commercial photography business
• Local news photography business
• Image or video editing photography business (helping other photographers with edits)
• Product image photography business
• Food image photography business
• Travel photography business

Whatever type of photography niche you choose, make sure you’re passionate about it. That passion will come through everything you do, and your customers will appreciate and embrace your brand’s authenticity when you deliver photography services.

And be sure you assess your total addressable market to help you understand the opportunity better. Not every niche will be equally lucrative for photography businesses.

Write a photography business plan

Once you choose a niche for your photography company, it's time to write a business plan.

Although a business plan isn’t mandatory when starting a photography business, it can help you crystallize your business ideas .

A business plan is a document that outlines your business’s financial and operational goals. The business plan defines your company’s objectives and then provides specific information that shows how your company will reach those goals.

Your photography business plan doesn’t need to be 100 pages long. Numerous excellent templates can help you create a one-page business plan . Keep your business plan short and focus on the essential details. Think of your one-page business plan as a way to concisely summarize your business education about photography businesses.

Studies show that entrepreneurs who take the time to write a business plan are 2.5 times more likely to follow through and get their business off the ground. The work that goes into creating a business plan also helps new entrepreneurs build skills that will be invaluable later.

Your business plan should include a sales and marketing plan that defines your unique value proposition and how you will promote your business.

For actionable insights and free downloadable business plan templates, read this definitive guide on how to write a business plan .

Do market research

Before diving into your business plan, knowing the market you’re entering is important.

Business planning and marketing research help you to build a more successful photography business. This is true whether you’re just starting your new photography business or growing your photography business.

For example, if you’re planning to focus on weddings, assess the following:

• Who are your direct competitors? There may already be many wedding photographers in your area.
• Who are the top professional wedding photographers working in your geographic market?
• What makes the top wedding photographers in your area stand out from the rest of the competition? Sometimes, they stand out because they have strong photography skills. But some stand out because they have great business skills.

If you focus on real estate, your target audience might be real estate agents and professional home stagers. So, you’ll need to ask similar questions about that audience.

A lot of the work to come relies on information gleaned from market research. You mustn’t skip this stage so you have the data you need to make informed decisions.

There are two major types of market research: primary and secondary.

Primary research answers some key questions, such as:

• What factors do your potential customers consider when purchasing similar products or services?
• What do they think is working, and what needs improvement in their current choices?
• What do they like and dislike about the options currently available to them?
• What price do they pay? Do they feel it’s reasonable and provides good value?

You answer these questions by talking to potential customers. Surveys, focus groups, one-on-one interviews, and questionnaires are the tools of choice for primary research.

Secondary research is information pulled from existing sources.

Using currently available data, you can identify competitors and define your market segments or demographics. Key attributes like age range, lifestyle, and behavioral patterns are data points used to divide your target customers into segments.

Once you have this information, you’ll refer back to it repeatedly as you build and launch your business. Make sure you spend a decent amount of time collecting data, so your decisions are based on solid research.

Plan for all the necessary legal and logistical business considerations, and you’ll create a strong foundation for your photography business’s successful future.

Most small business owners dread talking with and hiring a business lawyer when starting a business. Some fear they’ll pay exorbitant legal fees or receive bad advice that will destroy their business. Others agonize over how to find a reasonably priced, competent business lawyer.

Here’s what you need to know to hire a good lawyer for your new photography company.

Most guides on how to start a photography business, or any other small business type, won’t include insights on hiring a lawyer. We think that’s a big omission because many businesses run into legal troubles, and by starting on the right path from the very beginning, you can reduce your business risk.

We’ve met many lawyers who are deal-killers. Overzealous and often inexperienced, they focus on the wrong issues and forget that their client needs the deal to move forward. When you talk with lawyers you’re considering hiring, ask them about one or two complicated negotiations and how they overcame obstacles.

Don’t make price your main criterion for hiring a lawyer.

Often, the least expensive lawyers are also less experienced – especially in the areas where you may need help. Paying a cheaper hourly rate might feel good initially, but in the end, you may end up paying far more than if you hired an experienced (more expensive) business lawyer in the first place.

Ensure your lawyer is familiar with a photography business’s peculiarities, has experience with clients starting a photography business, and has represented other photography businesses and small businesses.

Also – be clear about your budget and expectations. Your lawyer should understand that your budget is limited, and they should not waste it on irrelevant details.

Typically, the best time to start a relationship with a lawyer is before you start your photography company.

Too many people make the mistake of forming a company without consulting a lawyer. A good lawyer will help you find the right business structure for the business – and split ownership interests if you have co-owners – in ways that will protect everyone and give you flexibility going forward.

Before starting your photography business, you need to decide on the type of entity you need to register.

Your legal business structure affects everything, from how you file your taxes to your personal liability and whether you need to comply with any special additional requirements at the local, state, or national levels.

There are many different types of legal structures for various business entities . Choosing the best one for their photography business can feel overwhelming for new business owners.

Here are some of the major business entities you should look into:

• Sole proprietorship – this is the most basic business entity. A sole proprietorship means one person is solely responsible for a business’s profits and debts.
• Partnership – A partnership is a shared responsibility between two or more people who hold personal liability for a business.
• Limited Liability Company (LLC) – a structure that permits owners, partners, or shareholders to limit personal liability but still includes tax and flexibility benefits associated with a partnership.
• Corporation – this is an entity legally considered separate from its owners. Corporations can own property, be held liable, pay taxes, and enter contracts.

As a creative professional, chances are you’re starting small. Setting up a sole proprietorship or partnership may be the best fit if you’re going it solo, especially if your business will be home-based when you start.

It’s important to consider your future business goals, however. You want to choose a business structure that can accommodate the growth and expansion of your business.

Hire an expert to form your company and save time. Our trusted partners can help: Northwest ($39 + state fee) or Bizee ($199 + state fee) . We recommend Northwest. After evaluating the leading registration companies, Northwest stands out as our top choice due to its competitive pricing, exceptional customer support, and commitment to privacy. Pay just $39 + state fees and you'll get a free year of registered agent service, articles of organization, privacy, and client support from local experts.

Once you decide on your legal business structure, register with the government (typically your state and sometimes your municipality) and the IRS.

Your business structure determines the forms you need and where to register.

You can find a full list of the forms for each entity type on the SBA website . You can also find state-specific tax obligations on the same site.

You may sometimes need federal, state, or local business licenses and permits. The SBA’s database lets you search for business licensing requirements by state and business type. And remember to contact your municipality to see if there are local licensing or registration requirements. You’ll sometimes need to get a business license from your municipality too.

You may also need an employer identification number (EIN) from the IRS.

This is not required if you’re a sole owner and don’t have employees. But you might want to get an EIN anyway to keep your personal and business taxes separate and ensure you can quickly hire when the time comes to expand your business.

The IRS has a useful checklist to help you decide whether you need an EIN to run your business.

If you do need an EIN, you can register online for free.

Also, remember that most states require you to register your business if the trade name you operate your business differs from your business’s legal name.

For example, suppose your registered company is an LLC, and the business name is Three Brothers, LLC. In that case, you cannot operate that business lawfully in most states if you’re selling products under the business name Three Tigers Photography. That’s because the registered name, and your trade name, are different.

Fortunately, this is not a difficult problem to overcome. You can simply register your actual trade name with your state (and or local government) by filing a “doing business as” (DBA) certificate. DBAs are also commonly called “assumed name,” “fictitious business name,” or “trade name.” Here’s a terrific resource that explains what a DBA is, the DBA state requirements, and how to file a DBA  for your business in all 50 states and U.S. territories.

You’d be surprised how many new business owners forget to protect themselves and their businesses by purchasing insurance before starting their business.

It doesn’t help to buy insurance after starting your business and incur claims.

Business insurance can cover property damage, theft, intellectual property lawsuits, and other incidents. Those can be very costly to small businesses, and you must protect yourself and your new business. This is true even if your business is home-based, as your home insurance might not cover your business.

Depending on your photography business niche market, you may need photographer insurance to bid for jobs or secure client work. Some companies require all of their vendors and contractors to have insurance.

And if you employ people, you’ll need workers’ compensation and unemployment insurance. Coverage varies by location, and many general liability (GL) policies will cover workers’ compensation.

As a provider of photography services, you’ll want professional liability insurance so you’re protected against possible claims. You probably also have lots of expensive photography equipment, and ensuring those against theft, damage, or worse will ensure you’re prepared if disaster strikes.

Here’s a good read on the different types of insurance you should consider as a business owner.

Set up business accounting and bookkeeping

You'll need to set up a bookkeeping and accounting system to keep track of your finances when starting a photography company. Understanding your business’s cash flow is important and will also be important for tax-filing purposes.

Here’s what you need to know about accounting and bookkeeping for your new photography business.

Business accounting is how your business records, organizes, interprets, and presents financial information. Accountants analyze the financial condition of a business to help the business owner make better decisions.

Bookkeeping is recording, organizing, storing, and retrieving financial information related to your business.

Accounting services and bookkeeping do overlap. The main difference between the two is that bookkeeping is how you record and categorize financial information. In contrast, accounting puts the information to use through business analysis , strategy, and tax planning.

Start by hiring a bookkeeper

A great bookkeeper is not the same as an accountant. Many business owners hire a bookkeeper with simple goals: keep them organized, pay their bills, and prepare to hand off all necessary financials to the accountant.

Typically, bookkeepers are less expensive than CPAs (certified public accountants) and can be trusted to record and organize your day-to-day business transactions, keep your bank accounts balanced, produce simple reports, and assist with keeping your financial records in order.

Many small businesses will use an outside bookkeeper, paid hourly, to handle all entries, pay all the bills, and manage invoicing and receivables . Having help with this aspect of managing a small company can be indispensable, and the time it can free for a busy owner is invaluable. Plus, you generally won’t need to buy accounting software since the bookkeeper you hire likely already owns such software.

Review your accounting processes annually and make adjustments

Do not underestimate the importance of a periodic review of your bookkeeping, accounting, and tax strategies. At your peril, you neglect to look hard at the systems you have in place and the people managing those systems.

Are you doing your accounting most productively and cost-effectively? Does your CPA have the right level of industry knowledge to advise? Does your tax preparer have the skills and expertise to keep you (and your investors) on the right side of the law? And finally (the big one), can you find ways to reduce your expenses while maintaining high-quality controls?

Take the time to reconsider your overall accounting strategy and find ways to strengthen and improve it.

When you start a photography company, assessing your finances and startup costs is crucial. These numbers include tracking your sales and profits - but a smart business must account for much more than sales alone.

Business finance uses your company’s financial information to help you manage your money and make your photography business operations profitable and sustainable.

You have many business financing options.

That’s important because you need to determine your startup costs, how you’ll fund your new business, and how you’ll grow the business.

You’ll have difficulty building a sustainable, profitable business if you don’t understand the numbers.

Be extra careful to conserve your startup funds when starting a photography business. Don’t overspend.

Some purchases (like a professional camera for macro photography and a backup camera, plus lenses, memory cards, and other equipment) will be necessary and could make sense for your photography business. Still, others, like expensive and unnecessary equipment or a fancy car, will threaten your small business’s survivability.

You’ll need to set up a bookkeeping and accounting system to keep track of your finances. We talked about this above. Understanding your business’s cash flow is important and will also be important for tax-filing purposes. Your accounting and bookkeeping system will include income, expenses, capital expenditures, profit, loss, EBITDA, etc.

When you start a small business, you must track your sales and profits – but a smart business must account for much more than sales alone.

For example, many photography businesses tend to work on a contract. That means you must prepare for inconsistent revenue’s ups and downs. You need to know how much revenue you need to cover when things are leaner.

As you may be a company of one, you should also plan for health and life insurance and budget for vacations. Don’t be one of those entrepreneurs who never take time to step away for a while. Everyone needs a break, and your budget should consider that.

Here’s a simple budget you can use as a reference point when starting your photography business. This budget doesn’t include a studio or office space. All prices are one-time purchases or annual estimates.

• Two professional high-quality cameras : $2,000 to $5,000 each
• Camera accessories (bags, batteries, grips, etc.): $1,000 to $1,500 total
• Lenses: $1,000+ each
• Flashes (at least two): $700 to $1,000 each
• Lighting accessories (lights, tripods, reflectors): $1,000 to $2,500 total
• Backdrops: $500 to $1,000 total
• Props: $250 total
• Equipment travel cases: $500 to $1,000
• Multiple memory cards: $50+ each
• Two external drives: $120 each (backups)
• A computer: $1,500 to $2,000
• Reliable car or van: $ varies
• Website ( Wix , Zenfolio , SmugMug , Squarespace ): $60+ (annual)
• Lightroom and Photoshop subscription from Adobe: $120 per year
• Business name and company logo : $500 to $1,000 (one time)
• Business licenses and permits: $150+ annual
• Insurance: $600 (annual)
• Accounting and taxes : $500 to $1,000 per year (annual)
• Contracts: free to $1,000+ (annual)
• Business cards: $50+ (annual)

Optional expenses (these are not essential but will help you to build a stronger photography business):

• Video equipment if you will also shoot video
• Business training ( Lynda.com classes, small business coach, photography business paid groups)
• Assistant and other staff
• Studio and office space
• professional quality photography printer
• Photography workshops and classes
• Marketing materials

Managing a content-rich website poses unique challenges for photography businesses and could increase costs. Selecting a Content Management System (CMS) that offers comprehensive organizational capabilities, especially to help you organize WordPress media files and folders ,  is crucial.

Once you know how much it will cost to get you started, compare that with your funds. Then plan how you’ll make up any difference.

Even if you start a home-based photography business, you’ll still incur costs, so pay careful attention to your budget.

Run calculations to determine how much it will cost to create your business, allowing you to plan and think about pricing.

For example, if your goal is to make $75,000 per year after all expenses, and you plan to shoot weddings, you’ll need to figure out your expenses, how much you will charge per wedding (most professional photographers charge between $100 and $250 USD per hour (which typically works out as $25 to $100 per final edited photograph), and how many weddings you’ll need to shoot every year to reach your goal.

Every photography business is different. Or better put: you must differentiate your photography business to stand out from competitors.

Crafting a memorable visual identity is crucial to any creative professional’s success. This identity is increasingly important as Instagram and other social media blur the lines between a professional and a hobbyist.

As we’ve previously discussed ,

…your brand is your company’s public identity. Ideally, your brand should embody the best (and most essential) attributes of your company.

A brand represents how people know you and your business. It affects how customers perceive your reputation or the reputation of your company.

A strong brand is more important than ever in today’s competitive creative market.

Ask yourself these important questions:

• What identity/personality do I want my creative brand to project?
• Who will want my products or services?
• What can customers get from my products or services that they can’t get anywhere else?
• What can customers get from working with me that they can’t get anywhere else?
• What are my brand values?
• What is the most important part of my customers’ experience?

Your answers to these questions (and others like them) will build your brand’s core. All of your future branding decisions should expand on these ideas. Your business name , company logo , and website design should all grow from the concepts you laid out here.

If you feel stuck when thinking about visual design for your photography brand, look at these creative photography logo styles .

Remember that your business name plays a role in almost every aspect of your business. If you’re struggling to name your photography business and need ideas, look at the photography business name generator .

Whenever you make personal appearances, carry business cards  and  brochures in case people want to learn more about your services and give them your contact information. That’s a great way to find new clients.

Happy clients who love your photography will ask for extra business cards to share with friends and colleagues.

Some small business owners delay building a strong brand identity because they worry they might not have a huge budget. This delay can hurt you. You don’t have to spend thousands of dollars building a strong brand identity. Here are a few pricing guides that can help you identify the sweet spot for pricing:

• How much should a logo design cost?
• How much do business cards cost?
• How much should brochure design cost?
• How much does website design cost?

If you’ve already started your photography business but are unhappy with your branding, this is the perfect time to rebrand your photography business .

A photographer's calling card is their portfolio and work samples. Today that means having a professionally designed website.

Customers choose creative services based on the brand, the person behind it, and the quality of the work presented to them.

The most effective way for creatives to show off their skills and personality is through their web presence.

Don’t believe us? A recent study shows that 97% of consumers research their purchases online before they buy something.

Start by ensuring that your website design truly embodies your brand. Visitors should understand who you are, the services you offer, your style, and the quality of your work.

Your website’s design and marketing copy should project your brand’s voice and identity. Here are some suggestions:

• Use your brand’s colors .
• If you are the primary employee, include a photo and bio. Customers want to know the person behind the site.
• Be authentic and avoid marketing “happy talk.” Speak the same language as your customers.
• Include high-quality examples of your work.
• Give site visitors an easy way to get in contact with you.

Aim to create a site that builds your brand, establishes your approach and style, and communicates your business’s value proposition. As with personality-driven fields (like real estate sales and other creative services), people are not just buying your services; they’re buying a relationship with you.

Self-hosted open-source portfolio apps allow you to combine your uniquely branded website with a gallery of your work.

Check out WordPress if you’re looking for a self-hosted solution. Many WordPress plugins are created specifically for photographers. For example, because photographers include many images on their portfolio sites, use an easy WordPress Image Optimizer like Imagify . After comparing many optimization plugins, that’s the one we use and love on the crowdspring blog.

Don’t use stock images or stock photography when building a web presence. After all, you’re trying to promote your unique photography business. Stock images will send the wrong image to your target clients.

Finally, a strong website design will lend credibility and legitimacy to your business. To learn more about great website design, check out Grow Your Small Business With These 7 Website Design Best Practices and 11 biggest web design trends for 2022.

Never forget the power of good old-fashioned market research when you’re ready to open your photography business.

Not every option will be cost-effective or practical; you should understand what choices will work best for your business.

Your photography business won’t succeed if you just take pictures. You can’t ignore the business side.

You need to create a photography business roadmap for your new business. As a starting point, ask yourself these questions:

• How will you sell your products or services?
• Will you work full-time or part-time as a professional photographer?
• What photo editing software will you need to create memorable photos for your clients?
• What will you choose as your pricing structure?
• Will you accept credit cards?
• Will you have a client referral program?
• How will you book clients?
• Do you need office space or studio space to meet with clients, or will you operate your business as a home-based photography business?
• What customer expectations will you set when you offer your services?
• How will you provide customer service for customers who have questions or problems?

Photography work can be a personal, intimate service, so a hands-on approach is often more effective and successful. Your website can help you generate leads , but your success is based just as much on the customers you say no to as the ones you say yes to.

What does this mean? It means getting up from the computer and on the phone.

You can’t just take pictures and ignore sales and marketing.

A quick call with a prospective customer can establish whether you’re a good fit for their needs. It saves you and your customer time and effort if there isn’t a good match.

This pre-work leads to the second part of your sales plan: the in-person consultation. You want to meet with your client before you pick up your camera so that you can work out their needs, expectations, and any critical factors in advance.

The ultimate goal is for your client to buy your work. You may have your particular style or aesthetic, but you also want to capture your customers wants. The in-person meeting is when you can establish these criteria.

Another part of your sales plan is what happens after completing the work. Post-sales customer care can be a place where you differentiate yourself from your competitors.

Present your work to your customers personally, and walk them through your thoughts and comments about the project. Many professional photographers are content to send clients and potential clients a link to an online selection of photos. An online gallery may be efficient for both parties but may turn your work into a commodity.

Add a personal perspective when you share your work so your clients and potential clients understand your thought process. Creating a great sales experience throughout the project can bolster work-of-mouth referrals.

Word-of-mouth is a powerful marketing tool, especially for professional photographers. As we wrote :

In fact, customers referred to a product are more valuable. A Wharton School of Business study found that referred customers have a 16% higher lifetime value and are more loyal.

Consider your sales plan beforehand to capitalize on every opportunity to close the sale and generate more. And remember to build an email list to update your and prospective clients about your photography business.

There’s a time in almost every entrepreneur’s career when you feel like you’re going it alone.

When you first start your photography business, there’s a good chance that you will be.

For your business to scale and grow, however, you’ll need help.

Many photography businesses are started by sole entrepreneurs who hire experienced professionals to handle specific business parts.

Whether you hire employees or work with contractors depends on your particular business.

At first, you should only hire for positions that provide the most immediate benefit to your business.

There’s no one right answer for what those positions might be – every business is different. As you plan what positions to hire, consider what aspects of the company pose the most significant challenge. It’s also crucial to recognize your limitations.

Hire an employee who is an expert in areas your business lacks expertise. Build a robust and well-rounded team to create a stable foundation for your business.

With all of that in mind, where should you start?

You may want your first hire to be a part-time assistant. Look for someone who is a jack-of-all-trades, eager to learn new skills, and with a strong work ethic. You’ll sleep better if you have someone in the trenches with you that you can rely on. And you’ll likely need someone to help you with photography equipment at photoshoots. And if you’re a great photographer but less skilled with photo editing, look for an expert with photo editing software.

If you’re new to marketing, a marketer can help you strategize your business.

One position you’ll need to fill is an accountant or bookkeeper. You need to track your expenses and revenue and keep good records for tax season.

The Legal Stuff

Of course, hiring staff or consultants for your photography business means you’ll have to deal with all sorts of legalities and paperwork. Hiring and signing contracts with professional service providers isn’t an area where you should “wing it.”

We went straight to the source to help you with some of the legal issues to consider. The hiring experts at Indeed recommend that you:

• Get an Employer Identification Number (EIN) by applying on the IRS website (you’ll get your number immediately after applying!).
• Register with your state’s labor department.
• Fill out paperwork to withhold federal taxes from your employee’s wages.
• Set up workers’ compensation insurance if it is required in your state.

You’ll also need to decide whether you hire full- or part-time employees.

Part-time employees cost less. These cost savings can be an advantage when you first get started. As your business grows and you can afford it, you can expand their hours.

Full-time employees also require more paperwork to get set up. To gain complete insight into the hiring process, read Indeed’s step-by-step guide, “ How to Hire Employees .”

Your business is ready to go – your brand is a masterpiece of consistency and charm, your legal and business plans are all squared away, and you have a solid team behind your business.

Here comes the fun part – introducing your business to customers!

Look into newspapers and local magazines, trade shows, and public events where you can bring your brand and your work to the people. Any outlet that makes sense for your small business is one you should seek out.

Give your prospective customers an intimate view of your work and your business. You’ll want to develop a content marketing strategy to grow your business.

As a new, up-and-coming small business owner, social media is an inexpensive and easy outlet for all of the beautiful work you’ve created. As we previously explained ,

Social media gives you the ability to easily keep customers up-to-date on new products, store policies or sales. It also enables you to build a social rapport with current customers, while building low-pressure relationships with future buyers.

Maintaining Twitter, Instagram, and Facebook presence is important to build a following and connect with your market niche on social media. With the advent of micro-influencers , the potential reach a new business now has, especially on social media, is truly massive.

Most of your new business will likely come from word-of-mouth referrals. And as a result, your social media presence should be managed with intent.

Instagram is an obvious priority for photography businesses. You can post examples of your work to the platform, connect with customers, and use it to build your personal brand. But Instagram (and other platforms like Facebook) can also be where you post behind-the-scenes photos and videos to give prospective and potential clients an insider’s eye to your business.

There’s a lot to think about when starting a photography business.

But with this complete guide on how to start a photography business, you’ll have a competitive advantage to start on the right path to success.

Additional Resources for Photographers

If you want to sell your photos to stock image sites, here are the sites you should consider:

• BigStockPhoto
• Candidly Images
• CanStockPhoto
• DepositPhotos
• FreeDigitalPhotos.net
• Instaprints
• iStockPhoto
• Lobster.media
• ShutterPoint
• Shutterstock

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Essential Guide: How to Start a Photography Business

R unning a photography business is 10 percent actually taking pictures. From start up costs to gathering clients, we’re covering how to start a photography business step by step.

• Draft A Business Plan
• Have A Portfolio
• Create a Photography Website
• Get Photography Tools
• Start Shooting
• Implement A Retouch System
• Stay on Top of Clients
• Start an Advertising Push
• Reinvest Profits

How to Start a Photography Business

1. draft a photography business plan.

Photography and business seem like opposite words.

But when starting a photography business, you need to remove the former from the equation entirely.

Whether you’re laying bricks or playing with pyrotechnics for money , you need a business plan.

Your photography business plan will outline what your business’ long term plan is, what your business is, and how you plan to make money during the whole thing. When brainstorming how cash flows, ownership, and expenses will work, you should know the following:

• how much you’ll charge per service
• what services you’ll offer
• what will make your business stand out.

Once you’ve gotten your thoughts out on paper, it’s time to contact a lawyer and start a photography business legally.

While the day to day legal documents you’ll be dealing with are model release forms and photo release forms , they can easily be downloaded for free here .

HOW MUCH DO PHOTOGRAPHERS MAKE A YEAR?

A commercial photographer can expect to make anywhere from $17,000 to $60,000 yearly on average. How much a photographer makes depends on what people/events they shoot, but in a photography company’s initial year, this will more likely err on the low side.

You want to know how to make a photography business, not a glorified hobby.

Related Posts

• Best Free Model Release Form →
• Why a Photo Release Form? →
• Free Film Production Templates →

photography business

2. have a portfolio.

The most common mistake photographers make when starting up a photography business is they set up the infrastructure before having a portfolio.

Image courtesy of Shant Kiraz

You can’t set up a website if you don’t have proof you can deliver. People won’t hire you for your services based on a general feeling.

More often than not, you have to do a lot of free work, before you can start getting paid for it. It’s a common reality of starting a photography business.

While you can look up any article on how to start a photography portfolio, it’s important to always think about your brand. If you’re going to shoot food, have lots of pictures of food. If you’re going to shoot portraits, ask your family if they have a Friday free and a lot eyeliner.

HOW TO MAKE A PHOTOGRAPHY PORTFOLIO?

While you may jump right into your own work, carefully research other photography agency portfolios. If you want to get into fashion photography, find the best photography websites and see what makes those portfolios stand out.

ESSENTIAL GUIDE: HOW TO START A PHOTOGRAPHY BUSINESS

3. create a photography website.

While we’ll get into advertising later on (spoilers), setting up a website is so vital, it’s its own point.

How to start a Photography Business 101

At a bare minimum, your photography website should have your contact information, portfolio, and testimonials.

At its best, your photography website showcases new photos daily, mood boards , and has a pretty kickin’ blog.  Squarespace is a great place to start making websites--no web designer necessary.

In addition to your website, you should also have an Instagram account. Free to sign up, Instagram connects your photography portfolio directly to future customers. Adding hashtags like #wedding or #headshots, ensures your work reaches the right crowd.

It can be extremely effective.

WHAT MAKES GOOD BUSINESS PHOTOGRAPHY NAMES?

A good business photography name catches the eye and perfectly states your brand. If you’re starting a photography business in the wedding space, you want to have some hint of that in your title.

Photography business names may seem trivial, but it’s your future customer’s first introduction to your work. Before incorporating, write up a list of 20 photography business names and send it out to trusted friends. See which ones cover your area well and also catch the eye.

start a photography business

4. get photography tools.

So, a camera would help.

But what about lighting equipment? Editing software? Or in some cases, a studio to shoot in?

While each photography business will be different and have different needs, make sure you have the right tools that’ll allow you to turn around clients quickly and professionally.

PRE-PRODUCTION TOOLS

As you plan out your photography shoots,  storyboard and shot list  software will not only save you time. It will also keep you organized as you brainstorm your shoots before you arrive, ensuring you get all the takes you need.

A  moodboard app allows you to carefully curate images that you can share with clients before the shoot.

You can use storyboards and shot lists

Production tools.

Whether you need a camera or a lens or lighting rig or one of the  best camera backpacks , sites like B&H offer the best deals on new and pre-owned equipment. Renting a studio depends on your location, but the best deals are often on Yelp .

If you’re going to shoot on location, make sure you get your location release form signed. And whether you use email or phone, send out a call sheet the day before the shoot.

StudioBinder will send out call sheets to your clients as an email and/or text.

POST-PRODUCTION TOOLS

Capture One is the gold standard in post production photography software, followed by Adobe Lightroom . If your photography business ideas involve actual film, you’ll need a dark room or development lab.

• Make a Storyboard →
• Shot List Like a Pro →
• Secure Location Form →

building your portfolio

5. go out and shoot.

Finally, we can stop talking about all the paperwork and dollars and put the  photography  into  how to make a photography business .

Actually do what you love

As you drive around town shooting weddings, animals, and everything in between, make sure you get all the shots you need before you leave. Checking off a shot list on set is always a great way to ensure this.

While we won’t tell you how to shoot and what to look for in a frame (there are plenty of amazing blogs for that), it’s important to remember that your business is a business.

Remember is to send call sheets to both your clients and subjects (sometimes the same person).

post considerations

6. implement a retouch system.

How to start a photography business could be rephrased as how to touch up acne. Seriously though, touch up, recoloring , and editing will take hours. If you’re not careful, it can pile up, stopping you from taking on more clients.

While you can go this route yourself, you may want to contact someone who specializes in editing to scale your business effectively. Partnering up will free up more time to focus on other aspects of the business and will make both of your lives easier.

Job board sites like  ProductionBeast  are great for finding skilled editors.

Whether you hire a freelancer or not, as you go through your photography business checklist, you should have a plan for post production.

• Free Shot List Template →
• Guide to Color Grading →
• Ultimate Guide to Call Sheets →

handling clients

7. stay on top of clients.

As you get more and more clients contacting your photography business, there’ll be a considerable amount to keep track off. More than you can do in your head.

Implement a system to keep all your clients sorted out. Always know what stage of production a client is in. Establish a column for “New Clients,” “Scheduled,” “In Post,” and “Completed.”

Have a solid pipeline

While some photographers use Trello or Asana for this, StudioBinder allows you to do this all under one platform.

You can easily keep track with clients through the app, avoiding long email chains and keeping your gmail open for Dominos coupons.

Once you enter a client’s information, you can easily spin off call sheets too. Perfect for the shoot day.

advertise your business

8. start an advertising push.

As the word gets out about your photography business, you’ll want to continually advertise your photography business throughout various social media platforms.

This can mean posting more often on your Instagram account, starting a Facebook Page, adding a blog. The best photography websites use a combination of all three.

Have quality posts, and do post very often.

Syncing up with other photographers is also another way to get your name out there. Use networking sites, like  ProductionBeast  or  LinkedIn , to find other photographers with followings and share each other’s content.

Learning how to start a photography business is many ways identifying what photographers you want to be like. Reach out them--you never know what will come back.

WHAT'S THE BEST ADVERTISEMENT FOR A PHOTOGRAPHY BUSINESS?

Word of mouth. While happy clients will do this on their own, sometimes they need a little encouragement. After a photography shoot, ask clients if you can showcase their work on your photography business website.

Ask them to recommend you to future clients and do stay in touch. A wedding photographer today can be a baby photographer tomorrow.

guide to a photography business

9. reinvest profits.

When your photography business makes money, it’ll be awesome and you can finally brag that you’re a paid photographer. However, you should think about reinvesting that money back into the business.

With extra money comes the opportunity to run more paid advertisements on Facebook, to get into new venues, to buy that equipment you couldn’t when you started, to even hire new photographers to take over parts of your business.

Having a bank you can trust is crucial when working through how to start your own photography business.

HOW TO START A PHOTOGRAPHY BUSINESS STEP BY STEP

• Draft a business plan
• Establish a portfolio
• Set up a website
• Build up your photography tools
• Go on a shooting spree
• Have a quick post production
• Stay on top of clients
• Start an advertising push
• Reinvest profits

Shot List like a Pro

Now that you have a better understanding of how to start a photography business, let's get to work. Store and share your vision with free software. If you want to learn more, check out our next post on shot listing.

Up Next: How to Shot List Like a Pro →

Showcase your vision with elegant shot lists and storyboards..

Create robust and customizable shot lists. Upload images to make storyboards and slideshows.

Learn More ➜

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• Product Updates
• Featured On
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• The Ultimate Guide to Call Sheets (with FREE Call Sheet Template)
• How to Break Down a Script (with FREE Script Breakdown Sheet)
• The Only Shot List Template You Need — with Free Download
• Managing Your Film Budget Cashflow & PO Log (Free Template)
• A Better Film Crew List Template Booking Sheet
• Best Storyboard Softwares (with free Storyboard Templates)
• Movie Magic Scheduling
• Gorilla Software
• Storyboard That

A visual medium requires visual methods. Master the art of visual storytelling with our FREE video series on directing and filmmaking techniques.

We’re in a golden age of TV writing and development. More and more people are flocking to the small screen to find daily entertainment. So how can you break put from the pack and get your idea onto the small screen? We’re here to help.

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How To Write a Winning Photography Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for photography businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every photography business owner should include in their business plan.

Download the Photography Business Plan Template

What is a Photography Business Plan?

A photography business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Photography Business Plan?

A photography business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Photography Business Plan

The following are the key components of a successful photography business plan:

Executive Summary

The executive summary of a photography business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your photography company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your photography business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your photography firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a photography business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the photography industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, customers of a photography business may include individuals, families, small businesses, or corporations.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or photography services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. In addition, you may promote your photography business via public speaking engagements, trade shows, or partnerships.

Operations Plan

This part of your photography business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a photography business include reaching $X in sales. Other examples include hiring a certain number of employees, partnering with another company, or opening up a second location.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific photography industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Photography Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Photography Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup photography business.

Sample Cash Flow Statement for a Startup Photography Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your photography company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is essential for any photography company looking to start, expand or grow its business. It can also help attract investors.  

Finish Your Photography Business Plan in 1 Day!

Wish there was a faster, easier way to finish your photography business plan?

With our Ultimate Photography Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Photography Business in 2022 - The Ultimate Handbook

Looking to start a photography business? Here is the step-by-step guide you need to follow for starting your photography business and getting success.

Are you thinking of starting a photography business? Getting the basics right at the beginning will save you a lot of hassles later on and pave the way for a successful career. This guide is designed both for amateur photographers who are looking at how to start a photography business as well as the pro photographers who want to refresh their photography business plans.

We have put together a 10 step-by-step guide you need to follow for starting your photography business and getting it run successfully.  

• Working out your photography business goals
• Choose your photography niche
• Focus on your ideal client
• Market evaluation and getting your pricing right
• Create your photography business plan
• Registering your photography business
• Buy just the necessary tools
• Create a photography portfolio website
• Marketing your photography business
• Building and growing your client relationships

Step 1: Working out your photography business goals

To attain success in life, you need to set your goals and follow through to achieve success. Likewise, you need to set business goals that you would work towards accomplishing. Think of your business goals as a long-term vision that you want to realize through your successful photography business.

A few examples of business goals can be:

• I want to be the number 1 wedding photographer in my area.
• I want to switch to photography full-time and make X amount of money every year.
• I want to travel the world through my photography assignments.
• I want to work with families and take up portrait photography for seniors, kids, and moms.

As you can see, whatever business goal you set is going to define everything that follows. Setting a photography business model by outlining clear business goals is the first step towards having clarity and purpose of executing the next nine steps.

Step 2: Choose your photography niche

Interconnected with figuring out your goals is the process of choosing your photography niche. As a professional photographer, when you are starting a photography business, you need to specialize in one genre. While taking on whatever assignment comes your way when you are starting out might be pragmatic, be aware of slowly but surely steering the work you take on towards the type of photography expert you want to become. There are many types of photography that you can pursue - wedding photography , portrait photography, commercial photography, sports photography, travel photography, and many others. As you grow, you can make your mark in multiple photography genres, but having strong expertise in one photography niche is crucial to establishing a successful photography business.

Step 3: Focus on your ideal client

Once you have chosen your photography niche, you will then have to figure out an ideal client persona for yourself.

Several factors go into deciding who your ideal client is when you are thinking of how to start a photography business:

Your location:

Do you want clients closer to where you live, or are you willing to travel regularly for photography assignments. Be aware that many of the photography genres like wedding photography or portrait photography are firmly tied-in to the location. Clients tend to pick photographers from their local area based on references and their network.

Demographics: 

The kind of people you want to work with can be a significant deciding factor in the type of photographer you become. You may feel more comfortable working with kids or seniors, or with to-be moms rather than fashion models. Or you might excel in commercial, corporate shoots rather than working with families. Always go with your instinct and who you are most comfortable working with.

How much money are they willing to spend:

Based on your photography business goals, you will need to choose clients based on their income levels. For example, you may want to focus only on premium and luxury wedding assignments that pay upwards of $5000 rather than working with smaller family affairs that would pay only $1000 for a portrait photography shoot.

Based on your interest and style:

Some clients will automatically be drawn to your personal, signature style while others might have a clear vision about how they want their photo shoots to turn out. You need to find opportunities that let you find a balance between your creative freedom and working to a fixed client brief.

Take your time to figure out your ideal client as you would invest a lot of time, energy, and money in a marketing plan pursuing your ideal client base. Make sure that you are being honest with yourself and don't make your decision based on trends or whoever pays the most money.

Step 4: Market evaluation and getting your pricing right

Carry out thorough research and analysis of the market you are going to operate in to understand the requirement that people have from the photography business you are starting. Try and find out the specific needs of the customers who are not being met by the competition in your demographic area. Are people in your area hiring photographers from outside of your locality? How can you beat the competition on services you offer or price points to make a mark and start gaining clients?

Research the websites of all photographers that are operating in your area and are proving the services you intend to provide. For example, if you are starting a portrait photography business, find out the rates offered by the competition. Are they offering packages or a-la-carte rates? Most photographers do mention the starting price of their services on their website.

Setting your price point just a little below the competition can be a good strategy when you are starting a photography business. But do take care not to undercut the pricing too much or else you will end up with an unsustainable and loss-making entity.

Check out this detailed article on how to set your photography pricing .

Step 5: Create your photography business plan

It's time to create a business plan. Your photography business checklist is the blueprint that you would follow to realize your business goals. Creating a detailed business plan will help you start a photography business and take it forward towards making it a sustainable, thriving enterprise.

What should a photography business plan include?

The essential aspects of a photography business plan are as follows:

Business Description: 

Describe in detail the defining characteristics of the photography business you are starting.

• What would be your USPs?
• Competition Analysis
• What would be the services you would offer
• What would be your product line?
• Who’s your target client?

The legal structure of your business:

There are many ways to structure your business legally - sole proprietorship, LLC, or C-corp. Each of them comes with a different setup cost, personal liability protection, and tax and compliance requirements. Understanding the various aspects of the legal structure for your photography business is essential. Taking advice from a lawyer on how to start a photography business is advisable before you make the big decision. You also need to make a list of photography business names and decide on the one that can be registered.

Investments:

Calculate the initial cost of starting a photography business. Include all expenses such as costs of legally setting up your business, setting up an office or studio, buying equipment, marketing costs, etc. Make sure that investing in starting your business should not leave you completely cash-strapped and without any money for operational expenses.

If necessary, you can look at taking up a small business loan. Check out this great article on the various types of small business financing options available and how to get then loan.

Cost of running a business:

Calculate all recurring expenses associated with your small business - rentals that you would need to pay, consumables you would use, repair and maintenance of equipment, professional fees of CPAs, assistants, or any other help. What will be the costs incurred every time you take up a photography assignment?

Figuring out your pricing can be the most crucial part of your photography business plan. You need to balance your investments and cost of running your business against your revenue expectations and figure out a pricing model that ensures that you run a profitable business. Factor in seasonality and downtime of your business to make sure you have cash-flows that cover that as well.

Marketing and Advertising

Your business plan should also feature a detailed analysis on how you would build your clients list. What are the marketing and advertising opportunities available to you, what would they cost, and what is the return-on-investment that you plan to accomplish?

Step 6: Registering your photography business

Now that you have your photography business plan in place, it's time to go ahead and register to make it a legal entity.

Here are the steps you need to follow to register your photography business:  

Finalize your photography business name.

Finding a perfect business name is crucial as this would also become your brand name. Your brand name should be memorable, unique descriptive - all at the same time. And most importantly, it should be available for you to use without anyone else using it in a similar context.

Figure out a few names that you like and then search if anyone else is using the same name.

• Do a simple web search and see if something comes up.
• Book a domain name in your business name. Prefer a .com domain name.
• Secure the social media accounts in your business name (Register on all major social networks even if you don’t plan on using them to secure your brand name)
• Do a trademark search with the US Patent and Trademark Office Search page . It is a good idea to register a trademark for your brand name to make sure no-one else can use it in the future.

Register as a legal entity

You need to register as a legal entity (sole proprietorship / LLC / C-Corp) with both the federal and local governments for taxation and compliance purposes.

Setup a business bank account

Make sure that you keep your business and personal financials separate. Set up a business bank account to manage all your business transactions. Get a business banking debit card or credit card to pay for any business expenses where online / card payment is necessary.

Check on the business licenses you need

A photography business license is typically required for professional photographers. Check with your local municipal and state government to see what kind of business licenses are required for you to run your business. Do your research and check if your photography also needs to be licensed just like your business.

Check out The U.S. Small Business Administration website for more information on licenses required for running a business.

Business Insurance

While taking up business insurance can seem prohibitive when you are starting, the risk of being in an unfortunate situation without insurance is not worth taking. Make sure you have the right photography business insurance in place to cover any liabilities. Photographer insurance not only protects your photography business but also your photography gear against theft, third-party claims, lawsuit, and any unexpected events.

Do check out Full Frame Insurance which offers professional photographers a variety of insurance including camera equipment, professional liability insurance, omissions coverage, unlimited additional insureds, and general liability insurance. Full Frame offers three different options - Event, Annual and Annual Plus policy, that protects your photography business from the cost of claims and help it thrive. 

Contracts and agreements

Having photography contracts and agreements in place from day one will help you look professional in front of your clients and instill confidence in them by clearly outlining the expectations and deliverables for any photography assignment you take up.  

Finding a lawyer, you can bank on:

While as a photographer you are not going to regularly need the services of a lawyer (or at least we hope not!), it's a good idea always to have a lawyer that you can bank on when something comes up where you need legal advice.

Tip: You don’t need to have a retainer arrangement but instead have an hourly consultation fees arrangement whenever you need advice with a lawyer.

Step 7:  Buy just the necessary tools

Now that your plan of starting your photography business is taking off, you need to make sure you have only the right photography equipment to handle the photography assignments that would come your way.

Only buy what is extremely necessary and don't spend too much money on all the latest gadgets. You can always rent some of the more expensive equipment for a specific photo shoot when they are required. Make sure you own photography equipment like a good camera, the backup camera, lenses, flashes, batteries, and a charger that will form your photography gear on a day-to-day basis. You would also need to invest in post-production and editing tools such as the software, computer, calibration device, necessary computer programs, storage devices, etc. Also, choose a photo lab carefully and get samples done so that you can deliver optimal quality of prints, albums, and other deliverables to your clients.

Step 8: Create a photography portfolio website

Your photography portfolio website is going to be the single, most important tool that would help you grow your business. Your portfolio website is your gateway to the world and will speak on your behalf to your potential clients. Most clients will see your work and get to know you first through your portfolio website. Hence, it's critical to make a great first impression.

Check out some great examples of photography portfolio websites .

Here are five quick tips on creating a great portfolio website: 

• Always show your best work only. Do not put all of your work on it. Make sure you curate and categorize your work properly.
• Make sure your portfolio website looks professional and modern. Choose a minimal portfolio website design that lets your work stand out. Do not use jarring colors, gradients, or music.
• Your portfolio website should be mobile-friendly as most clients would see your work online on their mobile devices.
• Your online portfolio website should load fast and be secure.
• Your contact information should be available on your portfolio website to enable clients to contact you easily.
• A right domain name can help in bringing more search volume and creating a brand name. If you are out of creative domain ideas and don't know how to check if the domain is available; here is a great tool to help you with that.

See a comprehensive guide on how to create a photography portfolio website that would help you grow your photography business.

Start a 15 days free trial to create your photography portfolio website on Pixpa.  No credit card or coding required.

Step 9: Marketing your photography business: 

Like most creative businesses, photographers can leverage the internet to grow their business, earn recognition, and reach out to potential clients. 

Here are 12 ways to promote your photography business:

Get yourself registered on local listings .

When you decide to take the plunge from a hobbyist to a professional photographer, the foremost thing to do is to register your business on a local listing website. Some of the popular classifieds where photographers list their business are Yelp, Craigslist, Foursquare, and Yellowpages.com. 

Registering a business on these websites is almost free, as long as you don't avail their advertising service. However, do not expect this listing to yield results almost immediately. On these websites, you get to promote your business by responding to reviews and other queries against your listing. Along with analytics capabilities, these online classifieds offer other ways to improve the visibility of your photography business listing. 

You can opt for paid advertising on these websites to quickly see results. Before you list your business, get a peek of the pricing plans, which in case of Yelp looks something like below. 

Seek Referrals from clients  

Professional photographers have relied on referrals for a long time. Before the advent of social media, photographers were heavily dependent on referrals. You may get lucky with clients referring their friends or family to you occasionally; however, you should make sure that you reach out to them actively to seek referrals regularly. You can email or call them as per their convenience. 

List your business on Google and Bing 

Google and Bing are the two most used search engines in the world. While you can expect to get clients from all around the world, these search engines allow you to list your photography business as a local one, helping you get local traffic to your website.    To know more about how local listing can help photographers to grow their business, refer to this quick guide on SEO for photographers.  

Promote your photography on social media 

Facebook and Instagram together have over 2 billion monthly active users and are predominantly photo-sharing social networks. Make most of this massive opportunity to reach people who might be looking for your service, or gain admiration for your work and recognition. Reach out to your friends and family, who will perhaps be your early customers. Introduce people to your photos and stories. This is a great way to build connections and create a buzz about your brand.  

You most probably have created your photography page on Facebook and an account on Instagram, if you haven't, you can start with going over the basics of using social media to grow your photography business. 

 Paid ads are another way you to foster your photography business, and you can couple your social media efforts with ads to accelerate the growth of your business. 

Share your photography and expertise with blogging 

To reap the benefits of blogging, you will need a portfolio website for your photography, which you can easily manage yourself. Blogging helps to improve the visibility of your website, considering its SEO benefits. Ryan Robinson explains 11 essential steps on how to write a blog post .

Get ideas from your Facebook page and Instagram account 

One of the best things about using social media to grow your photography business is you can conveniently track your growth, though quantitatively, in the form of likes, shares, and hearts. You can utilize this information to come up with the ideas for your blog. You can write about your experience on shooting your most liked photograph, or share a tutorial about it. 

Write a blog praising a fellow photographer 

As photographers, we come across others' work that we immensely admire. You can write a blog expressing your admiration for their work, or list down specifics that you genuinely like in their photographs.

Write about your out-of-the-box attempts 

Photographers are always up to something quirky, trying to get a shot that hasn't been attempted before. Regardless of the result, make sure you document your experience in a blog. This could be hugely helpful for other photographers, in turn in giving more exposure to your business. Also, do not forget to share your blogs on your social media network. Ensure that you maintain consistency by regularly posting blogs. Posting quality content will help you reach out to a larger audience and help grow your business manifold. While you are at it, also check out how your photographs can be optimized for SEO. In addition to this, you can write to Pixpa, in case you have something valuable to share about photography. 

Community participation 

There are over a million communities for photographers online . Facebook alone has over a thousand groups dedicated to photographers. Ideally, you can seek help from member photographers in matters of trouble with your work, but these communities are often visited by people looking for photography service. Keeping yourself active in these groups can get you some valuable clients. 

Make sure that you contribute to the photography community by responding to the posted queries and sharing your blog occasionally. 

Social bookmarking 

Social bookmarking is an integral part of link building that helps to increase your website's ranking on Google and other search engines. Sites such as Delicious, Stumble Upon, Scoop it, which are categorized as social bookmarking websites allow you to submit a link (URL) of your website that eventually increases the rank of your website on SERPs. Similar to listing on classifieds, the results are visible over time and require consistent link submission. 

Get yourself published

 There are numerous fashion magazines such as Vogue, Elle, Harper's Bazaar, and more. Similarly, there are interior design magazines like Elle Decor. Depending on the kind of photographer you are –fashion photographer, wedding photographer, you can contribute an article or some of your fabulous photographs to these magazines. These magazines have a massive readership and can lead to pouring in clients in large numbers for your photography business. If you are contributing to their online portals, make sure that you get a backlink to your portfolio website. This amps up your SEO efforts. 

Attend photography events

 Photography events are held in large numbers; you can learn about these events on Facebook and Meetup. These events provide a great opportunity to network with like-minded photographers. At events like Photopro Expo, you get to learn from the industry's leading photographers. You can find opportunities to work with other photographers, make sure that you carry your photography business card with you. 

Participating in online photography contests can also be a great way to get exposure and recognition. You might also want to focus on search engine optimization of your portfolio website. Targeted local SEO techniques can help gain new clients and businesses in your area. 

Step 10: Building and growing your client relationships

Finding the first few clients to hire and pay you for photography assignments is always a challenge. 

If you're venturing into wedding photography, perhaps the first ones to hire you would be your close friends. These early clients will become your foothold to get into the industry. They will be your evangelists. Use the work done for them to get more work - and this means continuously building and engaging with your network. 

Tip: Be open towards taking on photography assignments free of charge if they help in shaping your portfolio. A stunning portfolio would enable you gradually raise your rates and demand your right price.

Treat every client with care, and they will bring you more referrals. Keep a good rapport with your customers and make them feel at ease with your business.

Here are 5 Photography Business Tips for a Successful Photography Business

1. be passionate..

If you don't love photography and are a photographer for reasons other than the mere love for the medium, it's going to show up in your work, and you should seriously give it another thought. The love for the camera and your subjects, and the ability to build happiness around your work is primary. An uninterested photographer cannot bring life to his/her photographs. It's essential for your clients to feel and know that photography is a passion for you, not just another business.

2. Get Organized. Prioritize.

In the early stage aiming to connect with audiences, you'd want to be organized yourself first. Begin with creating a database of clients that are valuable to you, besides having a general client list. Separate those with whom you had an unpleasant experience - and if errors can be rectified. An angry client is the last thing you'd want to give yourself.

Use a client proofing platform that lets you create private galleries for clients to share, proof and deliver your images online seamlessly. You can even sell your images as prints or digital downloads and increase your revenue.

3. Seek personal bonding with clients

Coffee is known to be a great conversation-starter! Informally meeting client and bonding with them is a great way to get to know more about them. It can be an excellent opportunity to ask open-ended questions, particularly if it's your first meeting with them. The answers to these can help you build beautiful, personalized stories about individuals or other subjects. It's wise to keep these meetings shot, crisp and spaced out yet as and when you feel you feel the need to meet and touch base personally.

4. Stay in touch with your clients

Don't forget your clients. Stay in their mind with regular newsletters, updating them about your latest work, offers, information on new/added services, reviews, etc. Pick a weekly theme, choose the periodicity, and share things you know your clients will love to hear! Enable your site visitors to subscribe to your newsletter. This will help build a potential customer database .

Tools like Mailerlite can help you make beautiful newsletters in a few easy clicks.

Sending personalized mailers that work wonders on almost all clients. Offer freebies, run offers, contests, and promotions. These can help build a loyal community that loves to hear from you. See if you can offer exclusive perks to premium clients. Occasions like birthdays and anniversaries can be good times to send in a personalized mail, wishing your clients. Building a personal relationship will help you garner more clients via references as well, and add to the 'word-of-mouth' phenomenon.

5. Get client testimonials

Testimonials play a significant role in persuading potential clients to hire you. They also make clients feel privileged and feel that they contributed to your success. For example, you've shot some stunning frames for a real estate developer. They've loved your work and given your due credits. Seize this opportunity to ask them about how their experience of working with you was like and request a testimonial!

Connecting with your clients is not always about business. Take a genuine interest in people - not just for the business you do with them, but also for who they are. Only then will your photography business reap the viral effects of great client referrals.

Tip: Don't forget to ask your clients for referrals. That's the best way of getting traction when you are starting a photography business.

As you have seen, there are several aspects to starting a photography business that you need to consider and execute as a part of the process.

This guide gives you a step-by-step answer to the question - How to start a photography business. Using this guide, you can create an action plan for setting up your own photography business. The going will not always be easy, but the rewards of pursuing your dream and creative passion while running a successful business are well worth the effort.

We wish you the best of luck.

Create your stunning photography portfolio website on Pixpa easily. No coding required. Get started for free.  

Frequently Asked Questions

1) How much does a photography business make a year? Photography businesses can have variable income depending on their location, genre of specialization and clientele. A wedding photography business in Oklahoma will not be making the same kind of money as a fashion photography service in one of the fashion capitals like London or Paris. According to the US department of labor statistics from 2018, on an average, professional photographers earn a median income of $34,000 per year.

2) How do I start my own photography business from home? Most photographers start out small. You can start with shooting for family, friends and neighbours and then move on to local clients including other small businesses or events. It is possible to run a small, home-based photography business especially when your photography business mostly focuses on event photography and outdoor photography that does not require studio space. 

3) How much does it cost to start a small photography business? Initial costs can vary depending upon your location. The main costs come with buying equipment including a good digital camera, lenses and lighting equipment. These will run into a couple thousand dollars. You will also need to create your own photography portfolio website. Luckily this is one area where you won’t have to spend a lot of money. You can create an online portfolio website for as little as $7 a month with a website builder like Pixpa . 

4) Is photography still profitable? The profitability of photography strongly depends on the genre. Nature and outdoor photography is not very lucrative because there isn’t really a huge market for it. On the other hand, event photography, including wedding photography and commercial photography like product photography and real estate photography are incredibly lucrative genres.

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Home » Blog » How to write a successful photography business plan.

• Photography Business Tips

How to write a successful photography business plan.

Whether you want to know how to start a photography business or take your existing one to the next level, the best place to start is with a plan. A photography business plan is a document that outlines what you hope to accomplish with your business. 

As your business comes to life or goes through change, you can use a business plan to measure your progress and re-calibrate your professional goals. In addition, if you are planning to pitch your business to potential investors for brand partnership opportunities, a business plan is one of the documents you can use to help bring credibility to your business.

However, learning how to start a photography business the right way doesn’t have to be overwhelming. Taking the right steps to showcase your photography services beyond your online portfolio website can set you off on the right foot and continuously help you attract the caliber of clients you want.

Why you need to make a photography business plan. 

Running a small business is hard. You may have heard the lifespan statistic that 20% of small businesses fail in their first 2 years, 30% fail in their first 3 years, and 50% fail after operating for 5 years. While this number is discouraging, the number one reason for the small business mortality rate is the lack of financial planning.

This is why using available tools is essential to your business’s long-term success and to your ability to grow your business. A business plan is critical in keeping you on track with your business goals and identifying where your business is lagging before, during, and after growth.

The main components of a photography business plan.

While you can customize the components of a photography business plan to suit your needs, the standard components are:

• Executive summary
• Business description
• Product or service portfolio
• Target market
• Competitive landscape 
• Marketing approach
• Operations & logistics

These elements work together to provide you and your possible stakeholders with a fulsome portrait of your business and its potential. We will go into further detail about these individual components in the following sections.

Write an executive summary.

The executive summary is a 50-250 word section at the start of your photography business plan that focuses on big-picture goals and outcomes of your company. This section summarizes the entirety of the document and should serve as the “elevator pitch” for your company, and its unique position to succeed. A good question to ask when compiling your executive summary is, “What are 3-5 things I want my clients to remember me by?”

Some of the elements to include in your executive summary are your experience, your specialties (ex. commercial photography , landscape , or wedding photography ), and key components of your business that contribute to your success, such as your marketing efforts or a unique angle you bring to the industry.

Explain your company in a business description.

While you may have a clear vision for your business inside your head, being able to succinctly express it to clients and stakeholders is key to your professional success. When compiling your description, it’s important to be as specific as possible.

First, learn about different organizational structures and the associated terms that come with the territory. Are you running a sole proprietorship, partnership, an incorporated company, or another type of business?

Second, your business description should also outline additional details including the history of your business. It gives possible stakeholders an idea of what your business is about and how it began.

In addition, you want to share your business’ mission statement. Because you will go into more details about the offerings and other aspects of your business, it’s best to keep your company description simple and provide only a high-level overview.

Describe your product and services.

This is the place to talk about the types of photography services and products you offer, and the ones you plan on expanding into in the near future. 

As part of your product and services description, provide a comprehensive pricing model. Your pricing model should cover the types of sessions, services (shooting, editing, formatting) you offer, and their associated fees. For example, do you offer mini photography sessions or 2-hour shoots? Is there a sliding scale for editing services, color correction, or airbrushing? Do you handle the physical production of photos, or is the handoff done digitally?

A competent photography business relies on the client’s clear understanding of your “menu” of skills and services.

Lastly, detail the types of services you offer and the types of products you want to focus on that bring you the most income.

Determine your target market.

Targeting your customers is no simple task, as small business owners want to serve everyone. Nevertheless, it helps you to focus on your customers who need your products. You’ll end up wasting money marketing your product to people who don’t need it or have any interest in it.

Understanding your target audience means researching your local market to identify where demand exists. You can search forums and Facebook groups to see what kinds of photographers people are hiring and how much they’re willing to pay. 

For example, a professional wedding photographer should join relevant local event planning and vendor groups on social media to build connections and promote their wedding photography services. Keep in mind that a wedding photographer often has to travel to a location to shoot the wedding, and make sure to factor it into your project estimates. 

While a target audience looks different for everyone, it’s important for your photography business to have a few areas of specialty that help build up credibility and steadily bring in clients.

Conduct a competitive analysis.

As you conduct research on your local market, you will start to discover there are a number of different photographers that offer similar services as you. To create a thorough competitive analysis, take the list of competitors, and evaluate them in different areas. Conducting this analysis will help you determine what sets yours apart.

When looking at your competitors, consider the following questions:

• Are my product offering and pricing model as straightforward as theirs?
• What is their tone of voice (ex. humorous/expert/familial)?
• Who is their target audience?
• What do they bring to the table that I do not, and vice versa?
• How can I differentiate myself from them?

To help you understand how your business is perceived, you can seek the help of a brand marketing professional. To take a more DIY approach, you can send your portfolio website to a roundtable of friends and colleagues and ask them how they would describe your business. Collecting these adjectives and looking for common threads can help you understand how your business is perceived and use these findings to your advantage in your marketing efforts.

Conducting a thorough competitive analysis can help you determine your own competitive edge and stay abreast of the competition. As a best practice, get into the habit of conducting a competitive analysis on an annual basis to stay informed about how your industry and your local market evolve over time.

Detail your marketing strategies.

In marketing, there is a saying that goes, “hope is not a strategy.” Yet many organizations allow an “if you build it, they will come” mentality to drive clients toward their marketing efforts.

In reality, a continuous funnel of new and repeat customers is what ensures their long-term success. This is why continuous marketing efforts are the number one way to ensure a consistent workload. Your marketing should work in tandem with a greater marketing plan that aligns all your efforts.

Because stakeholders and investors know the importance of marketing, they will look for a comprehensive and proactive marketing strategy when evaluating your business plan. This is why it’s important to outline the various marketing mechanisms you plan to use in your marketing plan.

Your marketing strategies encompass your marketing programs and your photography portfolio. 

Marketing programs.

Marketing programs mean any platforms, channels, or mechanisms you use to promote your company and attract customers. These may include email marketing campaigns, direct mail initiatives, local photography directory memberships, trade shows, your social media presence, and any paid social media advertising campaigns.

Photography portfolio.

Your online photography portfolio is an essential part of your marketing toolkit. After you make your potential customers aware of your business with your marketing programs, they will seek out a digital presence to explore your abilities as a photographer and to see if there is a fit. A portfolio experience can make or break a client lead, which is why it’s important to invest in a portfolio website that represents the unique offering your photography brings to the world. You can learn how to build a portfolio website the right way with our helpful guide.

One place for everything from proofing to selling.

Share and sell your photos directly from mobile-friendly, interactive online galleries designed to impress your clients.

Think about operations. 

While service businesses like photographers traditionally have fewer logistics than brick-and-mortar ones, it’s still important to consider the day-to-day logistics and expenses when compiling your business plan.

The operations portion of your photography business can include details like information about where you conduct work.  Many photographers choose to conduct business out of a home studio or office, holding a majority of their sessions at outdoor locations, client homes, and occasionally utilizing a professional studio. Meanwhile, commercial photographers almost always rely on a professional studio to conduct their business. 

Because different types of photographers have different operational needs, stakeholders will look for this information in your business plan to help assess the overhead cost of the operations. Understanding your operations also helps you to plan for potential opportunities in the future.

Draft your financial plans. 

This portion of your photography business plan is important to understanding the overall factors in the cash flow of your venture. Cash flow refers to the amount of money going in and out of your business. 

While compiling this section of your business plan may take the most time, it’s important to get it right to have an accurate understanding of the amount of money it takes to run your photography business, and which investments (ex. new lenses or editing software) are feasible within your business profits.

If you are a new business owner getting into photography, this section of the plan is where you outline the equipment you hope to invest in and what types of services it will be used for. Consider that as a professional photographer, you may need to invest in two copies of every item in case of malfunction. Some photographers, who may be just starting out, may use rental equipment to help them offset the costs of duplicates. However, the cost of renting can add up, which is why purchasing may be the cheaper option in the long run.

As a photographer, you are investing in hardware and software that is imperative to your job. To protect yourself, consider insuring your photography equipment and professional computer in case of theft. You can outline your insurance policy coverage and its cost in the financial portion of your plan. 

Create a timeline.

For photographers, a timeline is a management tool that helps you keep your business goals on track. Some of the key activities to include in your timeline are marketing, financial, investing, and operational in nature. 

In your timeline, consider setting goals for when you expect to pay back for the items listed in the financial portion of your plan. Calculating how many completed photography sessions it would take to cover the cost of the item can help you calculate this date.

It’s important to remember that timelines don’t need to be complicated. You can simply write down the task and the date by which you hope to complete it in sequential order. To help you stay on track, you can put reminders in your email calendar that notify you when you are nearing the anticipated completion of a task, as well as your personal deadline for its completion.

Putting your photography business plan together.

Compiling a photography business plan is an important step in starting your business and in evolving an existing one. While our photography business plan outline contains all the elements to run a successful photography business, there is nothing like drawing inspiration from what’s out there. A tried and tested photography business plan sample can give you the guidance you need to brainstorm the ins and outs of your business.

While all photography business plans are slightly different, most professional photography business plans are clear about their vision and how they want to get there. We’ve collected sample photography business plans from some of the best and most successful photographers in the industry and made readily editable templates for a fast and comprehensive photography business plan.

If you are just starting with your venture and feel a little lost, be sure to check out startup costs for your photography business and three business questions new photographers often ask . These guides give you the important information you need to get started on turning your photography dream into a viable business.

Photography business plan examples.

A sound business plan will set you on the path to success as a photographer. Whether you are a studio photographer, wedding photographer, or anything in between, these industry-specific photography business plan examples will help you kickstart your career.

Photography studio business plan.

If you run a photography studio, the most important element of your business plan is the photography business description. This segment in your photography studio business plan consists of a thorough description of all of the activities you engage in and the services you offer.

By keeping a detailed checklist, you can be clearer with your clients about the studio photography services you offer and market your business accordingly. Our guide to photography marketing shows you how to attract new clients the right way, without spending a dime.

Wedding photography business plan.

Creating a wedding photography business plan is a crucial step in better understanding your market and the opportunities you can leverage with your skills and experience. If there are any specific photography services you offer that other wedding competitors don’t, make sure to include them in your business plan.

If you are looking for a place to start, a simple Google search will provide you with a range of wedding photography business plan samples to work from, which can be tailored specifically to your business.

Now that you are armed with your photography business plan, you can attract better clients and be prepared for the future with a firm grasp of your competitive edge and industry shifts. Don’t forget that along with a solid business plan you need a beautiful website portfolio to show off your work and start getting clients.

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Cheryl is the Director of Content Strategy at Zenfolio and the Owner/Photographer at Portraits by Cheryl and Seniors by Cheryl in Raleigh, NC. Cheryl has mentored countless new photographers looking to build successful photography businesses.

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Photography Business Plan

Believe it or not—anyone can take a few pictures, but it takes true skill and talent to get the perfect shot.

And If you’re the guy, everyone’s after asking to click pictures at every party or event, starting a photography business could be incredibly lucrative and satisfying.

However, making your photography business successful is more than just clicking good pictures. You need a solid business plan to ensure success.

Need help writing a business plan for your photography business? You’re at the right place. Our photography business plan template will help you get started.

Download the template and follow step-by-step instructions to draft your business plan in no time!

→ Download Now: Free Photography Business Plan

And though photography lets you fulfill your passion, it attracts a lot of competition due to its ease of entry.

Also, having a successful photography business takes a little more than skill. A photography business plan helps you deal with that, while you shutter away your masterpiece.

Industry Overview

According to the IBIS World industry report , the US photography market is expected to decline at a CAGR of 1.3 to reach 12.9 billion dollars in 2023.

With 7-8% profit margins, individual consumers and households make up the main customer base for the industry. Despite a minor recent decline, the photography industry is projected to experience consistent growth in the coming years.

Here are a few key industry highlights to consider:

• Number of businesses: There are 258,450 operational photography businesses in the US in 2023.
• Industry employment: 293,339+
• Key players: Shutterfly Inc., Alamy Ltd.

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Things to Consider Before Writing a Photography Business Plan

You’ll need to focus on both the artistic and business sides of your trade.

Though having an excellent eye for proportion, dimensions, and light is great it isn’t enough to have a profitable business. You bring your skills to the table, but you’ll have to work as hard as any other business owner on your marketing, finance, and operations to have a profitable business.

And though it might seem intimidating, with the right amount of planning and strategizing you can do it smoothly.

Get the Pricing Right

It is important to study every aspect of the market and select the pricing strategy that suits your business the best. Your pricing as a photography business would depend a lot upon the niche you choose, your location, and the quality of your skills.

Develop Your Soft Skills

Good photography isn’t just about your skills with the camera, especially if you are dealing with people. You’ll need to make your customers feel at ease and have a friendly way of communicating.

This helps you become the person’s go-to photographer. As pictures aren’t just products you pay for, but memories that are cherished for years.

But at the same time, if communication isn’t your thing you don’t need to worry. As there are several other niches in photography that you can pick from.

Get the Right Equipment, but Don’t Go Overboard

The right camera, technical equipment, etc, are important to help you work effectively. But it doesn’t do to go over budget for it. Especially, if you are just starting out.

Pick the right equipment, but not the one that weighs down on your finances at the early stages of your business.

Why Do You Need a Photography Business Plan?

As you are ready to enter the industry, it brings us to the above question, why does one need a photography business plan?

Aren’t you just supposed to dive right in if you are passionate enough?

The answer is, NO.

Though diving headfirst might sound appealing, it can lead to a series of roadblocks in the future. Also, a business plan isn’t as time-consuming as it may seem to you.

It increases the efficiency of your business and acts as a guide on your road to success. Moreover, writing a business plan helps you get a clear idea of your goals and the opportunities and threats that stand in your way of achieving them.

Also, a well-researched and innovative plan can help you get funded. An investor’s confidence in you is directly proportional to the clarity of your business idea. A business plan can help you achieve just that.

How to Write a Photography Business Plan?

Writing a business plan is not as intimidating as it seems. A well-rounded business plan requires thorough research of the industry, a clear set of goals, well-observed and carefully designed strategies to achieve them, and a clear list of milestones and timelines for all the departments of the business.

A business plan should include strategies for all departments from marketing to finance. There are several resources like online software, business consultants, and predesigned templates that can help you in writing the perfect business plan .

Writing a business plan has become a cakewalk through online business planning tools which can craft an ideal business plan for you at the snap of your fingers.

Chalking out Your Business Plan

Though anyone can click pictures with devices as simple as a smartphone, it takes skills, a sense of proportion, and creativity to make people stop scrolling.

In today’s world of photo-sharing apps where people grapple for attention, the demand for excellent photographers continues to rise.

Hence, with the advent of Instagram, the photography industry is growing leaps and bounds.

Photography Business Plan Outline

This is a standard photography business plan outline that will cover all important sections that you should include in your business plan.

• Introduction
• Products and Services
• Financial Path To Success
• Keys to Success
• Company History
• Market Segmentation
• Target Market Segment Strategy
• Competition and Buying Patterns
• Web Plan Summary
• Website Marketing Strategy
• Development Requirements
• SWOT Analysis
• Competitive Edge
• Marketing Strategy
• Sales Forecast
• Year 1 – Digital Media Production
• Year 2 – Digital Media Production
• Year 3 – Digital Media Production
• Important Assumptions
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Ratio Analysis

As you sit down to write your business plan, it brings us to the question, what all things you will need to include in your business plan? Read on to find out.

1. Write an Executive Summary

The executive summary section of a business plan works as an overview of your business and acts as a highlight of its aims and goals. It should be brief and precise and sum up everything your business stands for.

It serves as a pitch of your business ideas to potential investors and should have the following points.

• The kind of services your business offers (Eg. Commercial Photography, Travel Photography, etc.)
• Your target audience (Eg. Models, travel bloggers, influencers, etc.)
• Your strengths and past experiences
• Your goals for the company.

2. Business Overview

In the business overview section, you’ll jot down all of the business ideas you have and analyze how to bring them to life.

This section would consist of an overview of the functioning of your business. as well as your mission statement.

While writing this section it is important to be as precise as possible It helps the stakeholders of your business to know it better.

3. Describe the Services You’ll Offer

In this section of your business plan, you have to list the services you are going to offer. This helps you get a clearer idea of how to advertise your services and how to reach out to your target audiences.

For example, if you are a landscape photographer all of your marketing strategy and the list of resources and services you’ll need will be built around that.

Also, your target audience would be travel websites and tourism companies. And the ways of reaching out to them would be different than reaching out to influencers or celebrities.

4. Market Analysis

The market analysis section is a crucial part of your business plan.

In this section, you’ll write down everything you can find about the photography market as well as resources that can help you stay updated about the recent trends in the market.

For example, as a photographer, it is essential to know the trending photography techniques.

You can also include the size of the market, your competitors, areas that have the highest growth potential, etc Know the right market value of services and identify the existing market gaps that you can fill.

Let’s consider there is no food photographer in your locality and the restaurants around you need one, you can specialize in food photography to capture that market.

5. Create a Website Strategy

The Internet is the first place where people look for any product or service, hence your business must have a website to be discovered by clients.

A well-optimized website can help you in meeting a lot of potential customers.

Including a website strategy in your business plan is crucial.

6. Plan Your Finances

Your financial planning is one of the major deciding factors of whether your business will stay afloat or not.

In this section keep track of your company’s finances, jot down ways of making it more cost-effective. List down resources that can help you understand and manage your finances better.

Download a sample photography business plan

Need help getting started writing a business plan? Here you go; download our free photography business plan pdf to start.

It’s a modern business plan template designed for your photography center. Refer to the example business plan and follow step-by-step instructions to start writing your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write your business plan with Upmetrics

A business planning tool like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, AI assistance, and business plan examples to help you get started.

You may also explore our library of Entertainment and media business plan examples before you start writing your plan.

So, whether you are starting a photography business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

So, what are you waiting for? Start planning now!

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Frequently asked questions, what are some common mistakes to avoid when drafting a photography business plan.

Following are some of the common mistakes to avoid when writing a photography business plan:

• Inadequate and inaccurate financial projections.
• Poor market research and ignoring industry trends.
• Undefined goals and lack of details.
• Not proofreading the document for typos and grammatical errors.
• Including outdated and irrelevant information.
• Not regularly updating your business plan.

What are some key financial metrics to include in a photography business plan?

Following are some of the key financial metrics to include in your photography business plan:

• Balance sheet
• Cash flow statement
• Income statement
• Break-even statement
• Projected business ratios
• Sales and revenue projections
• Projected expenses

How can a photography business plan help in securing funding or investment?

A well-crafted photography business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping you secure investment.

Where to find business plan writers for your photography business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your photography business plan and outline your vision as you have in mind.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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A surprising number of photographers never write a photography business plan. If you plan to embark on a career as a freelancer, you need a plan. A business plan is a road map to success. It outlines your business-related goals and how you intend to achieve them. There is no need to have a very formal business plan. But the components of a traditional business plan can help you be more specific about your goals. This way, you are more likely to achieve them.

The Components of a Photography Business Plan

Create an executive summary.

The Executive Summary is where you define your photography business . What will be the legal structure of your business? Will you be operating as a sole proprietor? This is an overview of your business. It lays out how your business will meet the needs of your target clients. It’s helpful to write out a mission statement for your photography business. You should have tangible objectives and the keys to success.

Write a Product and Service Description

Consider Your Target Market

Assess the Competition

Develop Key Marketing Strategies

Consider Your Operations Strategy

Plan the Financials

SWOT Analysis

Make a Timeline

Preparation and goal setting are crucial to success in any business. A plan for your photography business can make all the difference. Start today by working on your photography business plan. If you can set aside 30 to 60 minutes a day, you’ll finish before you know it. And then you’ll be far ahead of most photographers, who have no plan whatsoever! Now you’ve worked out how to make your business plan, check out our posts on how to price your photography services or use social media marketing next!

Popular Content

How to Start a Successful Photography Business

Lisa Furgison

12 min. read

Updated May 10, 2024

Free Download:  Sample Photography Business Plan Template

If you have some creative photography chops, you might want to  open your own business . You’re not alone in wanting to turn your creative outlet into a money-making venture. Photography is a popular profession and hobby right now—and that’s the problem. As camera gear has become more affordable and consumer-friendly, and almost every smartphone now features a great camera, everyone’s a photographer. 

But, that doesn’t mean you should toss your dreams of owning a photography business aside. It just means you may have to work a little harder to set yourself apart from the flock of amateur shooters.

To help you find your photography foothold, we asked three professional photographers who started their own businesses to share their tips for success.

• 1. Write a photography business plan

For starters, wedding and event  photographer Peggy Farren  says  you need a business plan . Any serious entrepreneur will tell you that you need to organize your thoughts on paper. This detailed document serves as your roadmap, describing what your business is and how it will be profitable. It breaks down things like  cash flow , expenses, ownership, and competition.

“Photography is one of the most competitive businesses out there,” Farren says. “You need to be a very good business person to make a decent living. You’ll get there much more quickly if you start out right.”

Creating a business plan may seem like a daunting task, but it doesn’t have to be if you have the right tools. Check out this free, downloadable  sample photography business plan . 

• 2. Assess your photography business startup costs

As part of your business planning process, you’ll need to  assess your startup costs . What are the essentials that you’ll need before you can really launch your business?

Camera equipment alone can cost upwards of $10,000, Farren says. You’ll also need  business licenses ,  insurance , a website, and accounting software like  QuickBooks  or  Xero .

What about a studio? 

Do you plan to start with a dedicated studio space or work out of your home? If you need office space, you’ll need to investigate commercial rental properties and figure that monthly cost, along with the cost of utilities, into  your financial plan .

• 3. Secure startup funds

If you have enough money in your bank account to start your business you may not need to borrow money, but many entrepreneurs need assistance. Many people who are starting a business for the first time end up asking family or friends for help, or keeping their day job until their business is self-sustaining. 

Whether you  ask friends and family for financial assistance  or  apply for a bank loan , you’ll need a business plan in place that lays out how you’ll spend the funds and when or how you’ll pay your lenders back. 

• 4. Figure out your personal finances

If you’re just starting out, realize that your business probably isn’t going to be profitable overnight. It took 18 months for Farren’s business to  break even  and make enough money to pay the bills. Like Farren, you might have to work another job to make ends meet until your business is generating enough money.

• 5. Get professional photography experience

You’ll need to show your prospective clients what you can do, and working alongside a professional photographer is a great way to get some experience and start to build a portfolio. Farren worked as a photographer’s assistant while starting her own business. 

Equally important is using that experience to put together a  photography portfolio  that demonstrates your skill. Consider your audience and build the portfolio around what they want to see. Keep it updated, so new potential clients can see current and relevant work.

• 6. Buy camera gear

When it comes to camera gear, Farren says you’ll need two cameras, two high-quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two cameras? You need backup equipment. Even new equipment breaks, Farren says.

If you buy used gear, you can get everything for about $5,000, but Farren says $10,000 is more realistic. Of course, you can always upgrade gear as you go.

• 7. Determine your photography business pricing plan

How  much will you charge for your services ? It’s a tough question for every photographer, especially when you’re just starting out. Figure out what one hour of your time is worth. Let’s say your time is worth $50/hour. 

For every hour you spend shooting, you’ll spend about three hours editing. You need to factor that into your pricing. So, in this equation, you would charge $200 for a one-hour photo session. Of course, your pricing structure is your own, this is just a way to come up with a starting point.

• 8. Create a website for your photography business

Once you’ve  come up with a name  for your photography business,  you’ll need a website . There are free website templates out there, but your website is like your storefront. You want it to be impressive, so think about whether it’s better to have your website professionally created.

Your website should, of course, showcase your work. That’s what your clients will want to see. Keep your site organized by breaking your galleries up by category. Include a picture of yourself and a page that describes your background and experience. 

Contact information is also a must. It’s a good idea to list at least some of your prices. This helps manage customer expectations and keeps people from trying to negotiate for a lower price. Here’s what Farren uses as a pricing guide on her website.

Ok, you’ve got everything in place and you’re ready to start shooting pictures. Now, how do you get customers?

• 9. Create your own photography business brand

Jason and JoAnne Marino have a unique brand for their photography business.

You need to set yourself apart from others, according to husband and wife photography duo Jason and Joanne Marino. The pair own  Imagine Photography , a company that attracts couples who are interested in unique wedding pictures, not the conventional altar photos.

“You can’t be everything to everybody or you’ll fail miserably,” Jason Marino says. “To attract customers you must carve out a brand and style.”

Start by identifying your  target market . Do you prefer to do maternity shots? Newborns? Senior portraits for high schoolers? 

Figure out what makes you unique as a photographer and use it to brand your business.

• 10. Network for your photography business

As a photographer and a new business owner, you need to network your heart out, Marino says.

“You can be the greatest photographer in the world, but unless people know about you, it won’t do you any good,” he says. “Join groups, forums, clubs, collectives, whatever you can. Make sure these people know about you and respect you, and you’ll get referrals.”

• 11. Be an approachable photographer

As a photographer, you don’t just need mad composition skills, you need people skills too, Marino says. You want to make sure the client has a great experience. Not only will your client trust you, which results in great shots, but a good experience also means your client will refer you to others.

If appropriate, meet with your clients before the shoot. Wedding photographers set up engagement photo sessions as a way to get to know their clients before the big day. If you’re not offering wedding photography, make sure you sit down and talk with the client before you start snapping pictures. 

Make a little small talk and chat about expectations. Remember, you’re not just selling great pictures—you’re selling an experience.

• 12. Have a friends and family rule

Your friends and family will probably be some of your first customers, which is great. You’ll be extremely grateful for the opportunity and probably feel inclined to give them a discount. There’s nothing wrong with that, but remember, you’re trying to make a living. You should come up with a standard friends and family plan and stick to it.

• 13. Promote your photography business on social media

Social media is a great promotion tool, but it’s best to start out with one or two sites and use them consistently. Facebook might be a good option, but you might want to lean towards one of the more visual social media channels like Instagram. One of the most important pieces of keeping whatever channel you choose to use active and updated.

When the Marinos are working on a shoot, they share teaser pictures on their Facebook page like the example below. It’s a great way to showcase work and keep customers interested.

Grow your photography business

Now that you’ve got the wheels in motion, let’s talk about how to pick up the pace.

• 14. Market your photography business

Jane Goodrich , a New York-based children’s photographer, says one of the best ways to grow your business is to invest more in marketing.

Google ads for your photography business

Goodrich swears by  Google ads.  She uses some of her marketing budget to buy keywords that generate more website traffic. 

Team up with charities

Farren uses other unique techniques to grow her business. For instance, she teams up with charities that run high-end silent auctions.

“Not only are you getting your name in front of wealthy people, but in most cases, the clients will purchase much more than the free prints that come with the package they bought at the auction,” she says.

Generate an email list and add to it constantly

Through the years, Farren has also generated an impressive email list. She uses that list to send clients a monthly newsletter, which she says is her best marketing tool. She credits a lot of her repeat business to the newsletter as it keeps her business top of mind to her customers.

Whenever you’re at an event, set out an email sign-up form for people to opt into your newsletters.

Maintain a blog for your business

A blog is a great way to establish authority in your field. It’s an open platform to showcase your talent, tips, and opinions. Write about your experiences, your work process, your equipment, how you plan the shots, etc. The topics are endless!

15. Manage your photography business’ financials

It takes time to draw profits from your business, and it takes even longer to put a few bucks in the savings account. But saving money should be a priority as you grow your business. No matter what kind of photography you do, you will sooner or later hit a slow month, Goodrich says. Save money when you’re busy so the lean months are easier to handle. This is about paying attention to your  cash flow , or when cash comes into and out of your business. 

On that note, make your payment terms clear. Many photographers will require a deposit upfront and the balance before releasing photos to the client. Whatever your payment terms, make sure your clients know what they are. 

If you do invoice clients after you’ve already done a shoot, make sure you invoice immediately and that you’ve clearly articulated when payment is due. Waiting for clients to pay you can create a cash flow problem, even if you have plenty of business, and on paper, your business is bringing in lots of revenue. Until you have cash in hand, you can’t pay your own bills. 

• 16. Reinvest in your photography business

Once you have at least three months’ worth of income socked away, then you can start thinking about reinvesting it. From new lenses to better editing software, new pieces of technology can improve your product. To make wise decisions, make a list of the items you want. Prioritize the list and shop around for good prices before you spend your hard-earned money.

17. Diversify your photography business’ offerings

In time you’ll be able to add certain elements to the business that will help you diversify your revenue stream. Goodrich, for example, added maternity and newborn photos to her list of services. Rather than generating all of her income from children’s shoots alone, she was able to generate more money by branching out.

• 18. Improve your photography business

One of the best tips Farren says she can offer prospective photographers is to continue improving their skills. Take classes, watch educational videos, or schedule time to go take pictures of something completely unrelated to your career track—anything to keep your skills sharp.

• 19. Hiring help for your photography business

In the beginning, you’ll  wear all the hats . You’ll set up shoots, take the shots, edit the pictures, and place the orders for prints. When you’re just starting out, you can’t afford to multitask. However, once your business is established, it’s not a bad idea to delegate responsibilities, even if it’s on an as-needed basis.

To do this, Joanne Marino says you need to recognize your strengths and weaknesses. Maybe you’re great at taking pictures but not so hot at editing, or you simply don’t enjoy it. If that’s the case, find a freelancer to help in that area. If you don’t know any freelancers, ask a colleague for suggestions or use freelance sites like  Elance  to post an ad.

As with any new business, you’ll have ups and downs, but if you’re committed to your craft and work to give each customer a great experience, you’ll earn a solid reputation as a go-to photographer.

• Next steps for your photography business

If you’re ready to start your own photography business, you can check out our free photography business plan example and template . Best of luck with your new business!

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Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies. Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel.

Table of Contents

• 15. Manage your photography business’ financials
• 17. Diversify your photography business’ offerings

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This article was updated on December 2, 2022

Starting a successful photography business involves more than having a camera and a keen eye for beauty. As a business owner, you must also have a solid business plan.

Without one, your professional photography business may have no legs (or tripods) to stand on. 

Creating a photography business plan is simple. This complete guide will cover all you need to know about writing a comprehensive business plan—from executive summaries to competitive analyses. 

What to include in a photography business plan:

• Write an executive summary
• Describe your photography business
• Outline your products and services
• Analyze your finances and list out business expenses
• Understand your competition and the photography industry
• Devise a sales and marketing strategy
• Set operations logistics and management structure
• Perform customer and market analysis
• Establish a timeline and exit strategy
• Round out your business plan with Nextdoor

1. Write an executive summary

Perhaps you’ve been dreaming of running your own photography business since the day you picked up your first disposable camera, or maybe you just started outlining your vision in recent months. Whatever the case may be, you’ll need to match those dreams with quantifiable business goals and a clear course of action. 

Defining your mission is one of the most important aspects of a strong business plan and almost always comprises the first section. In the executive summary, you will explain your business details such as your business name, and a summary of your business plan in a few sentences.

When defining your business as a professional photographer, it’s crucial to cover two key components: the executive summary and the business description.

2. Describe your photography business

Following the executive summary, the business description section is the place where you'll describe the ins and outs of your business.

Effective photography business descriptions usually contain the following information:

• A history of your business
• An overview of your business structure

Let's break down these two essential components further.

As a professional photographer, your business's history is more than just a summary of facts. It's your unique story . Your passion for what you do should come through in every line.

Include life and color into your business plan by detailing the following:

• Your personal relationship with photography
• Your professional work experience
• The origins of your business and the values you intend to uphold

Describing your history with photography not only gives potential stakeholders an inside look at your motivations but also gives you an outline for an "About" section on your future website.

REAL BUSINESS EXAMPLE: Johnson City, Tennessee's Hunter Kittrell Photography is a business that knows the power of storytelling. Their website's "About" section mentions how the business's founder, Hunter Kittrell, got his start in photography after college and how his love of adventure inspires his work. Look to this small business as a model for your own and add in all of your business's unique details to compel potential clients to work with you.

Business structure

Few business descriptions are complete without an outline of the business structure. To define your business structure, consider the following:

• Type - Is your business a sole proprietorship or an LLC? A partnership or corporation? If you're just starting out, there's a good chance your photography business will be a sole proprietorship. However, if you're thinking of future growth (and outside funding), it may be wise to consider an LLC. Whichever business type you choose, providing this information in your business plan will help you think through the management and other logistical structures.
• Management and business operations - Most U.S. photography businesses have less than two employees . However, if you're planning on employing more people and/or having a detailed managerial structure, it may be wise to include this in your business description. Furthermore, it may be helpful to include details about business hours and studio location(s).

While businesses, especially startups, can experience a number of operational changes during the first couple of years, outlining your initial business structure is a smart way to set up your photography business for continued success.

3. Outline your products and services

The best business plans clearly specify the business's products and photography services. As you draft your plan include the following details:

• Photography type - Will your business specialize in commercial photography, marketing photography, landscape photography, portrait photography, pet photography, or wedding photography? Will you mainly shoot individual portraits or family portraits? Identifying your niche in the photography industry in your business plan will allow you to structure other elements of your business model around that particular focus.
• Pricing model - When it comes to the financial aspects of your business, few details are more important than your business's pricing model. Will you charge by the hour or by the photoshoot (regardless of time)? Is photo editing included in the package or is there an additional cos t ? Look at other photographers for example pricing; likely event photography pricing is structured differently than landscape photography. You would also need to consider your business expenses and budget when setting your rates. Being as specific as possible about your pricing model will help you estimate your income and also p rovide a clear outline of your rates for potential clients.

REAL BUSINESS EXAMPLE: Based in Manchester, New Hampshire, Image of Home Real Estate Photography is a small business with a big-time, three-tier pricing model. Their website states that they charge by the square foot and offer the additional benefit of same-day image delivery. This pricing model was, more than likely, hashed out in the business plan. Settle on the pricing specifics for your business and be sure to share them on your online platforms so that they are clearly visible to the public.

4. Analyze your finances

When it comes to financial planning, the more you can foresee, the better. This will keep you from overextending your budget in terms of expenses or overestimating your revenue in your first year. 

To adequately plan for finances, detail the following in your business plan:

• Expenses – Expenses include everything from ordering business cards to the cost of equipment to your studio space. Make a list of everything you’ll need to pay for to get your business up and running. Doing so will also help you budget for the unknown, such as buying an extra lens in case one breaks or hiring an assistant to lend a hand on a particular photo shoot.
• Projected revenue – To stay afloat in the long run, you’ll need to bring in more revenue than you’re spending. As a result, it’s wise to calculate your projected revenue alongside your expenses in your business plan—especially in the first year. These calculations will allow you to budget properly and change your strategy should your financial situation change.
• Set up bank accounts and EIN - Most professional photographers tend to work independently or work by case. Therefore, it is better to separate your work bank accounts and credit cards from your personal accounts to manage your finances. Further, even if this is a small business, you still need to apply for an EIN (employee identification number) from the IRS for legal purposes.

In addition, figuring out where you stand financially will enable you to find room in your budget for marketing strategies and competitive analysis metrics.

5.  Understand your competition

An often overlooked, yet highly important, section of most business plans is the competitive analysis section. 

Researching your competition is beneficial for many reasons. Not only will you better understand your competition’s pricing models and services, but you’ll also learn how you can set yourself apart from competitors. Given the fact that there are more than 40,000 professional photographers in the U.S. , knowing how to stand out in the industry will make sure your one-of-a-kind business doesn’t get lost in the shuffle. 

When writing your competitive analysis section, it’s helpful to answer the following questions:

• How many photographers are located in my area?
• Am I fulfilling a specific niche (i.e. landscape, portrait, etc.)?
• What are my competitor’s pricing models?
• What are their marketing strategies?
• What are my competitors doing well? What could they improve upon?
• Who are my potential client pods and are they overlapping other existing photography businesses?
• How will I provide a necessary and unique photography service?

Of course, there are many more questions you could ask when thinking about your competition, but these should help you get started.

6. Devise a sales and marketing strategy

Good business plans almost always focus on business growth. But to grow your business and attract new clientele, you need to market yourself. 

Detailing your marketing strategy is, therefore, a crucial component of a strong business plan. If you’re wondering how to get photography clients, you’ll want to employ a number of different marketing tactics.

When writing the marketing section, it’s helpful to think of the following strategies:

• Social media marketing – Given that social media is a major conduit of ideas and information, it’s important to develop a social media strategy for your photography business. As a photographer, your portfolio and past works are the best marketing materials. Image-sharing platforms make the most sense, but you’ll want to consider the potential of other platforms, too. For example, if you want to attract local clientele , the best way to connect with your neighborhood is on Nextdoor. This community-minded platform allows you to set up custom business ads or create a Business Page where you can showcase important aspects of your business—from operating hours to services.
• Email marketing – In your business plan, detail how you intend to use email to market yourself. Will you send around a quarterly email discussing new trends in the photography world? Will you deliver special holiday emails urging your target audience to take advantage of discounted holiday shoots? Generating an email list is an effective way to keep clients in the loop about what’s happening with your business.
• SEO marketing – SEO, or search engine optimization, is a critical strategy that will help drive potential customers to your website. To improve the quality of your site, you’ll want to decide which type of keywords are important to your business and build content around them to make your website more discoverable by Google and other search engines. You can do this by adding informational content to different pages on your website, as well as creating a photography blog with helpful tips and information for users. For example, if you are a portrait photographer, you can add keywords such as family pictures or graduation portfolio photos.

7. Set operation logistics and management structure

This section gives you the opportunity to first think through the details of your business workflow then define how you will manage the logistics of your day to day operations. A major part of your photography business will likely be post processing and photo editing before final delivery. Spend time defining how long editing will take after a shoot. How many days afte r a shoot will you promise delivery to your customers? What methods of payment are you planning to accept? Other topics to address in this section may include:

• Primary and backup suppliers
• Equipment inventory
• Transportation expenses
• Management and staff structure if applicable

8. Perform customer and market analysis

C ustomer and market analysis is a critical part of your photography business plan; it helps define the size of the market needing your service as well as your ideal client. Here you will justify your target market and specify niche segments within that market. To do this answer the following:

• What is your dream client - age range, gender, location, demographics, and style of photo shoot. Will you specialize in high end weddings, aerial photography, sports photography, or something else? 
• What are the needs of these customers
• how your services address these needs. 
• What is the growth potential of your market segment? Including considerations such as the number of potential customers, their annual income, frequency of photography style needs

9. Establish a timeline and exit strategy

This later section describes your timeline for the goals and objectives outlined earlier in the business plan. Describe how soon you plan to become profitable, within what timeframe do you plan to meet your revenue objectives, or even when you might plan to hire employees to help grow your business. While it may seem far off, planning how you may want to exit your business years down the road may open up questions and considerations that can have a big impact near term. For some, selling their business to a larger investor is the end goal, for others, keeping photography as a small side gig to pass to their children is the exit strategy - no matter your desired path, document it here. 

10. Round out your business plan with Nextdoor

Developing a strong photography business plan is often the first step in running a successful business. Now that you’re equipped with all the tools to execute it like a pro, you’ll be well-prepared for a promising future ahead. 

But no plan is truly complete without Nextdoor — the neighborhood hub that connects you with your local community so that your photography business can flourish.

Claim a Nextdoor Business Page today to simplify the process of building your brand. That way, you can get back to what truly matters—working your magic behind the camera.

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CAREER TIPS

How to Write a Photography Business Plan and Nail It

• Julia Ronen
• Jul 17, 2017

Photographers, designers, bloggers – as artistically inclined people, we are undoubtedly good at creating. Planning, on the other hand, well that’s not necessarily our forte. Unfortunately, a camera or a paintbrush is not exactly the best tool to help you build a successful business. However, in order to do what we love for a living (which is a great accomplishment in itself!), we have to master not only our trade but also the art of managing a small business. Luckily for you, creating a photography website has already been taken care of.

While it may appear intimidating in the beginning, with the right set of tools, you can grasp the hang of it pretty quickly. Just like any other new creative technique you acquired – all you need to succeed is the desire to learn.

This is where we would like to chip in our 5 cents to help our photographer friends take the first step in starting a photography business . Remember, behind every successful photographer is a well thought through business plan. Let us walk you through creating a photography business plan that will set your foot on the right path – the one that leads to success:

So… What is a business plan exactly?

To put it simply, a business plan is a guide that outlines your business’ goals and how you plan to achieve them. It’s created by the business owner on a yearly basis and serves as a reference for any managerial or financial question that may come up during the year. In case you plan to raise funds for your business or negotiate a loan from the bank, a concise photography business plan will make you look professional and sincere in all your intentions. On top of that, the plan will serve as a personal target to achieve, a reference to follow up on your accomplishments, and a guide on where you need to concentrate your efforts in order to do better next year.

With that being said, it doesn’t have to be as long as your exposure settings during night time. The document’s length is up to you, but the principle of “less is more” is a great guideline to start with. After all, you’re not building a groundbreaking start-up company in Silicon Valley, but a traditional photography business, that probably has a lot in common with other businesses in the field – so your readers will most likely know what to expect.

First – wait a second (or two)

Before getting down to some hands on calculations, there are a few things that need to be taken care of. The first of which being you – so take a deep breath (literally, it’s important!).

Now, you have some serious thinking (and writing) to do. In order to position yourself in the highly competitive world of commissioned photographers, you’ll need to define your services, target audience, and business goals. Is this sounding all too much? Not if you follow these steps:

Do some industry research

Do some groundwork on your competition, especially in the geographical area where you plan to operate:

What kind of services do they provide?

Does anything set them apart from the crowd?

What do their online assets look like ( photography website , Facebook business page , Instagram , 500px, etc.)?

How much do they charge? Do your best to find out by browsing their site or asking for an estimate.

What do their clients have to say about them? To find out, simply “Google” your competitors’ name and browse the reviews.

Identify your target audience

Your target audience are the people that are most likely to hire you. They will be the focus of all your marketing efforts. To identify your audience, try to think about the following questions: Who are your clients? What is their approximate age, marital status, income status, where do they live? What are their needs and how can you meet them? Why would they choose you over a competitor? The more information you have, the more accurate your marketing strategy will be.

Define your product and services

With that information in mind, you can start to develop your game plan. Try to define your product and services in the most detailed way possible. For example, if you’re a wedding photographer, there’s much more to your services than just wedding photo shoots. First, you probably provide your service in several differently priced packages. Secondly – you also have a physical product – the photo album, and perhaps a USB stick for the client: every item should be listed for budgeting purposes.

Find your niche

Everyone provides high-quality photos and services. Undoubtedly, you do too. So how will your photography business catch the eye of the tiger, e.g. potential clients? Based on the market research you did, try to come up with something that will set you apart from other photographers in your locale. It can be a unique photography style , a special photography package, a delicate personal touch , or any other exclusive idea your brainstorming session will produce. That “little something” that makes you different will be very useful in marketing your photography business.

Know thyself

As you make plans for the coming year, think of your strengths and weaknesses, and use both to leverage yourself. How? Well, strengths are obvious: for example, if you’re a people’s person, you’ll probably excel at marketing your services. As for weaknesses – set a goal to work on the ones you’d like to improve so that your business can benefit from it. For instance, you might consider yourself a technophobe when it comes to creating a photography website or promoting your business online. So one goal for the coming year could be improving your knowledge about online marketing terms , SEO for photographers , and everything you need to know in order to create a great photography website .

Set the right price

The price of your services is a key element, on which your entire photography business plan is based on. Remember the market research you ran four paragraphs ago? The price range of photography prices in your area should be your first indicator. You need to make sure that your final price is positioned within that scale according to your level of expertise.

On the other hand, your price needs to secure your monetary goals for the year. What amount of income do you plan to bring home? Is it a full-time job, or a side gig? How many sessions do you think you could secure per month? What is the price that can give you a net profit on top of your expenses and dedicated time? Bear in mind, that some questions can only be answered after you’ve earned some mileage as a professional photographer. In the meantime, here is a great reference to what photographers of different expertise levels charged in 2016 .

Set your goals

If the business plan serves as an orientation map through the year, then it must have a clear destination. Remember, a good “destination”, or objective, is an achievable one. The more defined and the more realistic, the better. When choosing a target, think of how you can measure its success. If it ain’t measurable, it ain’t pleasurable.

Now let’s get to business (plan)

Now that the theoretical part is done, it’s time to talk numbers. The purpose of this part is to understand the financial side of things, and mostly – to obtain your net profit. Here’s a step by step guide to calculating your earnings for the upcoming year:

01. Define your total sales per month . This includes both your booking fee and product sales. Think of the average amount of gigs you get per month, and multiply by the average amount of money you earn from each job.

02. Costs of sales per month – include all your expenses on getting the job done. This can include a second shooter, print lab fees, and average travel expenses to and from the event. Note that these are not your fixed costs (we’ll get to this below).

03. Time for gross profit ! ‘Total sales per month’ minus ‘costs of sales per month’ will give you this number.

04. To figure out your monthly net gain, calculate your general business expenses, i.e. fixed costs . These expenses are constant and do not add up per photo shoot. For example, they can include marketing expenses, accounting, equipment, hardware, and taxes. Definitely skip hosting and web-design fees, as you can easily make an impressive photography website for free! Divide the number you get by 12 – these are your fixed costs per month.

05. It’s the final countdown: your gross profit minus monthly fixed costs will generate your net profit .

About that net profit

If you’re just starting your business, take into consideration that many businesses take a year, sometimes more, to get out of a negative net profit. That means that you need to plan ahead and prepare some savings to survive that first year. If you end up having a nice net profit, you have two choices: keep it to yourself (that’s why you were doing this in the first place, right?) or invest it in the coming year to grow your business even further. A nice net profit will give you the option to do both, depending on your business goals of course.

That’s it, you’re ready to go. Good luck with the new exciting journey! Now that you have a detailed map, the road to success is clearly marked.

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Photography Business Plan Template

Written by Dave Lavinsky

Photography Business Plan Outline

• Photography Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Photography Plan Here

Photography Business Plan

You’ve come to the right place to create your Photography business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Photography business.

Below are links to each section of a sample photography business plan. It can be used to create a wedding photography business plan, a commercial photography business plan, a portrait photography studio business plan or any other type of photography business plan.

1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan

Next Section: Executive Summary >

Photography Business Plan FAQs

What is a photography business plan.

A photography business plan is a plan to start and/or grow your photography business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your photography business plan using our Photography Business Plan Template here .

What Are the Main Types of Photography Businesses?

There are many types of photography businesses depending on the style of photography and target market. The most common and profitable type is event photography. Other types are stock photography, family/baby photography, travel, school, photojournalism and social media photography.

No matter what type of photography business you plan to start, you need a solid photography business plan. You can quickly complete your photography business plan using our Photography Business Plan Template here .

What Are the Main Sources of Revenues and Expenses for a Photography Business?

The primary source of revenue for photography businesses are service fees for photoshoots and video, licensing fees and photo editing. Other revenues are also generated from product sales like prints, albums, cards, wall prints and canvas.

The key expenses for photography businesses are equipment expense, advertising, transportation, and labor or professional fees.

How Do You Get Funding for Your Photography Studio Business Plan?

Photography businesses are typically funded through small business loans, personal savings and credit card financing.

This is true for a wedding photographer, pet photography business, commercial photography business, a portrait photography business or any other type of photography services.

Download your plan in word or PDF to share with investors.

What are the Steps To Start a Photography Business?

Starting a photography business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Photography Business Plan - The first step in starting a business is to create a detailed business plan for a photography business that outlines all aspects of the venture. This should include potential market size and target customers, data on the photography industry, the services or products you will offer, pricing strategies and a detailed financial forecast.  You can quickly complete your photography business plan using our Photography Business Plan Template here .

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your photography business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your photography business is in compliance with local laws.

3. Register Your Photography Business - Once you have chosen a legal structure, the next step is to register your photography business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your photography business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Photography Equipment & Supplies - In order to start your photography business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your photography business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful photography business and photography business planning:

• How to Start a Photography Business

Where Can I Get a Photography Business Plan PDF?

You can download our free photography business plan template PDF here . This is a sample photography business plan template you can use in PDF format.

HOW TO WRITE THE ULTIMATE PHOTOGRAPHY BUSINESS PLAN

Table of contents, 1. summarise your services and products, 2. describe your target market, 3. analyse your competitors, 4. conduct a swot analysis, 5. outline your marketing plan, 6. outline your operations plan, 7. work out your finances, 8. set goals and create systems, 9. write an executive summary.

What is your main photography service?

List any other photography services your offer, how do your photography services complement each other, describe the products you provide to clients.

Sum up your ideal client in one sentence

What are the top 3 desires you can help with, what are the top 3 pain points you can help with, what will connect you and your ideal client, 3. analyse your competitors.

List 2 or 3 of your closest competitors

Describe their services and products, who are they appealing to, what is their price point and position, what are they doing well, what could they be doing better, write 3-5 adjective to describe their brand, 4. conduct a swot analysis.

Make a list of your strengths

Acknowledge your weaknesses, where are the opportunities, are there any potential threats, 5. outline your marketing plan.

What makes your business stand out?

Write your elevator pitch, write your big, bold statement (tagline), define your brand personality and tone of voice, what content are you going to create, which social media platform will you use and how, will you do any face-to-face marketing, will you seek publicity for your business, how will you generate and nurture leads, how will you create loyalty and encourage referrals, 6. outline your operations plan.

Describe the enquiry and conversion process

Describe the booking and onboarding process, describe the shoot or wedding process, describe the post-shoot/wedding process, describe the product sales process, describe the order fulfilment process, describe the process beyond order fulfilment, 7. work out the finances.

Summarise your CODB and salary aims

Where are you positioned in terms of price, which pricing model is right for you, 8. set goals and create systems.

Decide on your financial goal

Map out your systems, what needs to happen for your systems to work, 9. create an executive summary.

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How to Make a Photography Portfolio to Showcase to Clients

A photography portfolio brings together the best examples of your work, allowing you to showcase your photography to potential customers, clients, publishers, or curators. learn how to make a photography portfolio in this complete guide..

If you’re looking to consolidate your photography into a photo portfolio, consider this your quick-start guide! Here, discover how you can bring together your best photography work and showcase it as part of a polished and professional photography portfolio .

We’ll look at photography portfolio examples to inspire your own digital photography portfolio, plus find helpful guidance on how to build a photography portfolio for print or for social media.

In this article, we’ll cover:

• Common Types of Photography Portfolio?

What Should Be Included in a Photography Portfolio?

5 creative photography portfolio website examples, what tools should i use to build a portfolio online.

• How Much Does It Cost to Make an Online Portfolio?

What Is the Best Design for an Online Photography Portfolio?

How to create a print photography portfolio, how to use instagram to create an online photography portfolio.

License the images used in this collage via Master1305 and Master1305 .

What Is a Photography Portfolio and Why Do I Need One?

A photography portfolio brings together the best examples of your work, allowing you to showcase your photo work to potential customers, clients, publishers, or curators.

Many photographers build up a body of work that includes thousands (if not millions) of images, so a photography portfolio gives you the opportunity to filter and edit your photo library , and to present the very best work you have created.

• Want More Photography Clients? Write Better Emails
• How New Photographers Can Grow Their Business

Traditionally, photographers would create a print picture portfolio, which could be taken to client meetings or shared with magazine editors. While a print photography portfolio is useful for in-person meetings, many professional photographers will find that the majority of their work is sourced online, through website inquiries or social media.

A photography portfolio brings together the best examples of your work, allowing you to showcase your photography to potential customers, clients, publishers, or curators.

Do photographers need a portfolio, even when most of their new work is generated online? The need for a standout portfolio of photography actually becomes much greater now that most potential clients find photographers through the web.

In order to stand out in a crowded market, it’s essential that you curate a digital photography portfolio that showcases the type, style, and quality of work that you create.

Common Types of Photography Portfolios

Many professional photographers choose to specialize in one or a couple of types of photography, in order to more effectively appeal to a target audience.

Common types of photography portfolio might include wedding photography portfolios, event photo portfolios, fashion photography portfolios, food photography portfolios, product photography portfolios, or pet photogr aphy portfolios.

• 9 Tips to Reinvent as a Family Photographer
• Voice of the Artist: 5 Expert Tips for Making the Perfect Dog Portrait
• LGBTQ+ Photographers Redefining Wedding Ceremonies

Some photographers might choose to build an online photography portfolio focusing on just one type—such as event photography—while maintaining a separate digital portfolio for a different type of photo work.

This highly specialized approach can be extremely beneficial for maximizing your online search ( SEO ) potential.

Three different types of photography portfolio templates from Squarespace , including architectural photography, food photography, and landscape photography.

Acting as the flagship billboard for your business, a picture portfolio should include the photography that fully represents you and your work as a photographer.

All of your chosen photos should demonstrate exceptional photographic skills and build a strong narrative that clearly shows what type and style of photography you can offer to your clients.

How many photos do I need for a photography portfolio?

A photography portfolio should include between 10 to 25 of your most stunning photographs, with one or two of these photos acting as headline images for a website landing page or photography portfolio cover.

• Tips on Picking Images for Your Photography Portfolio
• How to Make a Resume Stand Out Visually

How should I organize my photography portfolio?

In terms of how to build a photography portfolio, focus on creating a story arc throughout your imagery, to build a narrative throughout the portfolio photography.

You can do this by grouping your chosen images into related sub-groups, and teaming these together in the photo portfolio. This will create the impression of mini stories throughout the course of your portfolio, providing a natural route for the viewer to follow.

You should also look to include a brief bio and resume at the start or end of your portfolio, as well as contact details for interested clients to get in touch.

These inspiring photography portfolio examples show how to build a photography portfolio online that breaks the mold and goes beyond the standard gallery grid.

Experimental use of typography , color, and interactive, UX design elements serves to only highlight, rather than distract from, the beautiful photography on show.

1. Axel Vanhessche

Paris-based photographer Axel Vanhessche takes a bold and ultra-colorful approach to the layout of his online photography portfolio.

Photographic images and type are creatively layered to create a maximalist , collage-like effect that really puts across Axel’s feel for fun, eclectic brand photography.

2. Art Sphere

While not an individual photographer’s portfolio, creative agency Art Sphere features a wide range of photographic talent and is a great example of quirky yet minimal photography portfolio design.

A scrollable gallery is given a point of difference with overlayed text and jaunty image boxes.

3. Steven Taylor

Photographer and art director Steven Taylor completely immerses the viewer in his world of emotive photography through use of full-width imagery and playful video shorts.

Elegant color branding ties together the branding of this stylish digital photography portfolio.

4. LM Chabot

Photography partnership LM Chabot translates the style of their distinctive pop-art-meets-surrealism photography to the style of their online photography portfolio.

A stark white background is the perfect partner to pops of playful color and quirky stop-motion animations.

4. Dean Bradshaw

Brimming with grit and edge, the photo portfolio of LA-based photographer Dean Bradshaw feels like stepping into an incredibly cool road trip movie.

A black background is the perfect moody blank canvas for showcasing this photographer’s character-filled portraits and cinematic-style imagery, created for a huge range of brands, magazines, and movies.

How to Create an Online Photography Website

Learn how to make a photography portfolio to impress with these handy tips for how to start a photography portfolio online.

• Creating a One-of-a-Kind Portfolio: Color Branding for Photographers
• How to Refresh Your Website with Imagery and Color

A digital photography portfolio can be hosted on a website domain or created using an online portfolio maker, such as Adobe Portfolio , Behance , or Jimdo , while platforms like Squarespace allow photographers to build an online portfolio that also integrates eCommerce features for selling prints or art photography.

How Much Does it Cost to Make a Portfolio for Photography Online?

The cost of creating an online photography portfolio can vary depending on the platform you choose to use and whether you will need to enlist the help of a web designer or web developer.

Some websites can cost as little as $100 to set up and host, but you will require some knowledge of building websites to keep your online portfolio budget-friendly.

• 10 Website Design Tips for Solopreneurs
• Master Banner Size for Websites and Social Media

Many online portfolio makers are intuitive to use, even for photographers with little web design experience, but you may be tied into hosting the portfolio on the maker’s platform and to pay a subscription fee for this.

To minimize costs, you can purchase the domain and hosting yourself, separately, and use a website template or WordPress template to build the website layout.

Once your photography portfolio is live, you will also need to factor in the costs and time for promoting the site through search engine optimization ( SEO ), Google Ads , and/or social media advertising .

The style and layout of an online photography portfolio should always serve to showcase your photographs in their best possible light.

For this reason, many online photo portfolios have a simple, minimal website style, featuring plenty of white space , and allowing high-resolution images to shine as part of a gallery grid or simple, full-width layout.

• Negative Space Photography: What It is and How to Use It
• How to Design a Website: 10 Golden Rules for Beginners

Most modern website designs are now responsive, allowing for images to scale responsively as the screen width changes.

The advantage of creating a responsive website for an online photography portfolio is that this allows your images to appear as big and beautiful as possible, whether a visitor is viewing your photo portfolio on a large desktop screen or a mobile.

All you need to ensure is that the images on your digital photography portfolio are as ultra high-resolution as possible, which means editing your images to include a DPI of 300 or more.

While digital photography portfolios are becoming more commonplace for professional photographers, there is still a place for traditional photography portfolios, which come into their own when photographers attend interviews, or meet clients, agencies, or editors.

• Printing Digital Art: A Designer’s Guide
• Practical Uses: How to Export PDF Files in Adobe InDesign

A print portfolio for photography is usually a hardcover book or spiral bound folder, which contains 20 to 40 pages of your best images. You can also include a biography, resume, and a means of getting in touch.

If you’re intending to leave copies of your print portfolio with clients, keep in mind that you may not get them back! The expense of a print portfolio is mainly in printing and distributing copies, so make sure to only take your portfolio for temporary meetings, or reserve gifting your portfolio copies for particularly special clients.

You can design a print photography portfolio template using publishing software like Adobe InDesign , which allows you to create multi-page books or brochure layouts , before exporting them as printable PDF documents .

Want to know how to make a photography portfolio that brings in new business? You should consider social media—and particularly Instagram—as an additional way to build a photography portfolio.

Instagram is a great way to find new customers, particularly if you are looking to locate ‘tribes’ of already engaged consumers.

What this means is that social media is different for every individual, with any one person accessing the app to find content that is specifically curated for them.

With this in mind, savvy photographers can bypass the difficulties of reaching a target audience by using Instagram to do this for them.

• Instagram Strategies for Small Businesses
• How to Make Your Own Instagram Highlight Covers

As an example, a wedding photographer can use hashtags, Instagram ads, and a follower-finding strategy to specifically focus on reaching individuals who have recently got engaged, or are already interacting with wedding-related content.

Many other lifestyle-oriented types of photography, such as pet photography , food photography , and travel photography , also resonate strongly with audiences through social media platforms.

To create an Instagram online photography portfolio, it’s as simple as creating an account and beginning to build up a curated gallery of posts .

You can keep audiences engaged with behind-the-scenes videos of photo shoots on Instagram stories , or offer exclusive discounts on shoot sessions to your followers.

You can also experiment with unusual layouts for your grid, extending images across multiple posts to create a more immersive effect, or integrating video or color branding into your Instagram profile page.

Conclusion: Grow Your Photography Business with a Stunning Portfolio

Perhaps one of the oldest and most successful marketing tools for photographers, a beautiful portfolio design can really help you to stand head and shoulders above the creative competition.

An alternative, or ideally additional, marketing approach to the online photography portfolio or traditional picture portfolio is to invite potential clients to an open evening at your photo studio space.

You can use the studio as a gallery space for showcasing your work, and create a buzz around a photography exhibition through your website or social media channels.

For more business building guidance , as well as tutorials for expanding your portfolio for photography, look no further:

• 12 Ideas to Boost Marketing for Small Businesses
• Photography Trends for Small Business Marketing
• The Complete Guide to Color Photography

License the images used in the cover collage via Master1305 , Master1305 , and Master1305 .

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Choosing the best cloud storage provider is difficult. This guide shows the 10 top cloud storage services for cost, safety and collaboration features, covering personal cloud storage and business file storage solutions.

Last Updated: 03 Apr'24 2024-04-03T08:37:49+00:00

All our content is written fully by humans; we do not publish AI writing. Learn more here.

• Sync.com — Top cloud storage pick for sharing, versioning, large files, iPhone and more
• pCloud — Best online storage pick for Windows, Mac, Linux and music  
• Icedrive — Top cloud drive with excellent speeds
• MEGA — Very secure service with the most free cloud storage (20GB)
• IDrive — Best cloud storage-online backup hybrid
• OneDrive — Best cloud storage service for Office integration
• Google Drive — Top pick for integrated apps and students
• Koofr — Top pick for multiple cloud accounts
• Dropbox — Best pick for cloud collaboration
• Box — Great pick for business cloud storage

• Excellent security
• Competitive pricing
• Unlimited file sizes
• User interface needs work
• Slower sync speeds

Welcome to our updated 2024 guide to the best cloud storage services. Cloudwards.net has been conducting cloud storage reviews for several years now, and in that time much has changed.

Competition between big corporate players like Dropbox, Google Drive and OneDrive, and the emergence of privacy-oriented providers like Sync.com, pCloud and MEGA, has been a boon for consumers. To save you some time we have a list of what we think are the top players for your money.

Find the best cloud storage provider for your needs:

• 1000 GB / 1TB
• 2000 GB / 2TB
• 3000 GB / 3TB or more
• Basic encryption is fine
• Zero-knowledge encryption
• Sync Folder
• File Link Sharing
• Folder Sharing
• Subscription
• one-time payment

Updated to remove IDrive’s discontinued free plan and add its new 30-day free trial.

Updated to reflect news about MEGA’s encryption.

Updated to reflect an increase in IDrive’s free plan to 10GB of storage.

Cloudwards.net updated the top 10 cloud storage services rankings, including IDrive in the list, removing iCloud and adjusting other providers.

We added new information about Sync.com’s integration with Microsoft Office.

Updated with new video ranking.

Updated to reflect changes in Icedrive’s pricing plans and storage offers

The Best Cloud Storage Comparison

How we chose the best cloud storage.

When we review a service, we run tests for around a week, testing all of its features to see if they work as advertised. We analyze the service’s security, including encryption protocols and secure storage methods. Finally, we run technical tests to see how they perform in terms of speed, RAM and CPU usage.

Security and privacy are Cloudwards’ priority when it comes to cloud storage, so we give zero-knowledge services a much greater score than those that don’t offer it. Our experts take great care to parse through the complex legal implications of the services privacy policies and the privacy laws of countries where they keep their servers.

Cloud Storage Courses

Check out our cloud storage courses and grab a limited-time offer. Registration available now!

We take a number of other factors into consideration as well, but we’ll go into more detail on that after the list. If you’re particularly interested in cloud storage speeds, we have custom data that shows a performance comparison of the top providers below . Our analysis of 12 top cloud services showed that around half of them perform better than you’d expect.

If you are still figuring out how to best pick the right service for you, we have a handy video guide, below.

The Top 10 Cloud Storage Providers for 2024

Without further ado, here are the 10 best cloud storage service providers on the market right now.

1. Sync.com – Best Secure Cloud Storage

More Details About Sync.com:

• Pricing: 5GB free, 2TB for $96 per year ($8 per month)
• Number of devices: 5 on Individual Plans
• Website: Sync.com
• Excellent value
• Secure cloud storage
• Easy to use
• Slower than some rivals

Sync.com is our choice for the best cloud service, hitting the top spot in many of our cloud storage lists. It’s one of the most secure cloud services out there, and it keeps improving its service and adding new features as the service matures and grows. Sync also won our cloud storage pricing comparison .

Security & Collaboration in One Package

To start with, Sync.com comes with zero-knowledge encryption as standard. This means that if there was a security breach or the authorities demanded access to your account, the intruder would only see scrambled data because you’re the only one holding the encryption key.

To add to this, Sync.com offers advanced sharing controls, including passwords, download limits and expiry dates for sharing links. Plus, Sync.com allows you to create and edit Microsoft Office documents (including Word, Excel and PowerPoint documents) in a privacy-friendly collaboration environment, without breaking zero-knowledge encryption.

Sync.com Pricing & Free Storage

Pricing is where Sync.com truly shines. Sync.com comes with 5GB free storage , which isn’t much, but it’s enough to try the service out. However, its paid plans are some of the cheapest around. For just $8 per month (paid annually), you get 2TB of storage space.

For comparison, the same amount of file storage from Dropbox is $9.99 a month. In fact, there is no provider in our top 10 that offers 2TB of storage for a lower price.

The only flaw we can find with Sync.com is that it’s slow. In fact, it was one of the worst performers in our fastest cloud storage list , so if you’re impatient, Sync.com might not be for you.

However, all in all, Sync.com is a great online storage provider at a price you’ll be hard-pressed to beat. It also has a good number of features, as well as support for Windows 10 and Mac users. If you want to learn more, take a look at our Sync.com review .

• Price per user
• Unlimited GB
• Minimum 100 users, custom requirements, account manager, training options

2. pCloud – Best Multi-Platform Cloud Storage

More Details About pCloud:

• Pricing: 10GB free, 2TB for $95.88 per year ($7.99 per month)
• Number of devices: Unlimited
• Website: pCloud.com
• Choice of encryption levels
• Clever virtual drive
• EU servers available
• Zero-knowledge encryption isn’t free
• No document integration

You’ll often see us praise pCloud in our cloud storage reviews, and it’s not hard to see why. It has a number of unique features wrapped in a sleek and secure package. Plus, it offers great pricing, putting it alongside Sync.com .

Top-Shelf Media & Sharing Capabilities

pCloud is a great option for media lovers . That’s thanks to features offered in the embedded pCloud music player, which automatically crates playlists by artist, album or folder. Its video player is also fairly advanced, even letting you change playback speed and convert video files to other formats.

If you’re running out of media storage space on your device, pCloud’s virtual drive will come in handy. pCloud can mount a virtual drive on your device (similar to Local Disk (C:)) which uses your cloud storage instead of your hard drive’s storage.

If you’re a creator that loves to post on social media, pCloud lets you back up images that you previously uploaded to your socials as part of its backup feature. This feature also lets you back up your entire device to the cloud, or even move all your files from another cloud service to pCloud.

What Is pCloud Crypto?

pCloud doesn’t offer zero-knowledge encryption out of the box, which is a downside. You’d have to pay $3.99 per month for this protection — called pCloud Crypto — although it is included for free with business plans. However, pCloud Crypto is a little different from the kind of encryption you’ll see other providers offer.

With pCloud Crypto, you get a specific folder to store your files that you want to be protected with zero-knowledge encryption. Anything outside of pCloud Crypto can still be read by pCloud’s servers, allowing you to preview files or play content from within the app.

pCloud and Sync.com fight hard to be the top-value services in this list, so take a look at our Sync.com vs pCloud head-to-head article. Also consider that pCloud lets you can save money by signing up for a pCloud Lifetime account , giving you online storage that remains yours — forever. 

• + FREE Encryption
• Price per user (minimum 3)
• Encryption for pCloud Drive

3. Icedrive – Fastest Online Cloud Storage

More Details About Icedrive:

• Pricing: 10GB free, 1TB for $71.88 per year ( $5.99 per month)
• Website: Icedrive.net
• Secure Twofish algorithm
• Preview encrypted files
• Zero knowledge isn’t free
• Limited choice of plans

Icedrive is a new entry on our list, and it’s a provider you may not have heard of before. That’s not surprising, given it has only been in operation since 2019. It’s been making waves, though, with highly competitive pricing and some interesting features that set it apart from some of its more established rivals.

Novel Encryption Methods & Zero-Knowledge Security

One of the biggest differences from the other providers on our list is that Icedrive doesn’t use the industry-standard AES 256-bit encryption. Instead, it uses an algorithm called Twofish.

Twofish was one of the final contenders for the Advanced Encryption Standard contest at the turn of the century. Some consider Twofish to be more secure (if sometimes slower) than the eventual winner, Rijndael (now known simply as AES). Icedrive points out that the current standard is backed by the NSA — make of that what you will, but don’t let it scare you just yet.

Paid accounts include zero-knowledge encryption as standard, so files should be safe from prying eyes. Unlike most other zero-knowledge providers, Icedrive lets you preview certain files by streaming them in encrypted form to your computer, where they are then decrypted on the fly. 

Icedrive also offers two-factor authentication (2FA) and it has a no-nonsense privacy policy that rules out most problematic behaviors. As a UK-based company, Icedrive is governed by stringent GDPR regulations.

Icedrive Online Storage Pricing & Lifetime Plans

One of the biggest selling points of Icedrive is the price, though. If you pay annually, 1TB of storage costs just $5.99 . If you need more space, the next tier up gives you 3TB of cloud file storage for $10.99 per month (for accounts paid annually). That’s quite a big jump, which might be costly for some users, but you can also opt for a lifetime subscription.

That may or may not be a risk, though, especially given how new of a provider Icedrive is. Still, if you’re looking for a highly secure provider and need less than 1TB of storage space, then Icedrive is a great option. Check out our Icedrive review for more details.

• Bandwidth limit: 50GB
• Bandwidth limit: 250GB
• Bandwidth limit: 2TB
• Bandwidth limit: 8TB
• Additional 128GB storage for users who purchased the Lifetime Plan
• Additional 512GB storage for users who purchased the Lifetime Plan
• Additional 2TB storage for users who purchased the Lifetime Plan

4. MEGA – Best Free Cloud Storage

More Details About MEGA:

• Pricing: 20GB free, 2TB for $122 per year (around $10 per month)
• Website: MEGA.io
• No U.S. servers
• Great free storage
• Time-limited rewards
• Ownership concerns

If you’re worried about privacy with other free cloud storage providers, like Google (our number seven pick), you can go for a provider at the other end of the privacy spectrum: MEGA. Although MEGA’s colorful founder Kim Dotcom has had run-ins with the law, he’s no longer part of the company. MEGA’s focus is security, so zero-knowledge encryption is the absolute standard, with nobody but you having access to your files. 

A Truly Secure Cloud Storage Service

In terms of privacy, MEGA has servers in Canada, New Zealand and Europe — it’s one of the best cloud storage for Europe . They’re all locations that have reasonable privacy laws that, as you might have noticed, is exactly why no data is held on American servers. 

Because MEGA uses zero-knowledge encryption, it can’t read any of the files that you store, but it does keep some of your metadata (like IP logins) to monitor access. However, we’d be remiss if we didn’t mention the recent report that found serious problems with MEGA’s encryption process. Still, we feel confident recommending it as an overall secure and private service.

There is also some controversy about how much of MEGA’s stock is owned by people under the influence of the Chinese government, which could be a concern for some users. You can read more about this in our MEGA review .

Best Cloud Storage: Free 20GB

MEGA is a good option for users who want a free storage cloud account. In 2021, it increased its free file storage space from 15GB to 20GB. Plus, you can extend your free space by completing various tasks — like installing the desktop and mobile apps — but that extra space expires after a year.

Although its paid plans aren’t the cheapest cloud storage options out there, at the end of the day, the base 20GB still blows its free cloud storage rivals away, earning it the fifth spot on our list. The good news is that, even if you don’t pay for a MEGA subscription, free accounts get full access to the privacy and protection that MEGA’s encrypted cloud storage provides.

If lifetime plans is what you’re looking for, pCloud, Internxt and Icedrive has got your back.

• File transfer: 2TB (Monthly plan) 24TB (yearly plan)
• File transfer: (monthly plan) 96TB (yearly plan)
• File transfer: 16TB (monthly plan) 192TB (yearly plan)
• Price per user (minimum 3) 3TB Transfer quota

5. IDrive – Best Value Cloud Storage

More Details About IDrive:

• Pricing: 10GB free, 5TB for $6.22 per month (two-year plan)
• Provider website: idrive.com
• Both backup & cloud storage
• Packed with features
• No monthly plan

IDrive is a unique option, offering a hybrid solution for both cloud storage and online backup — it’s actually our number one pick for online backup, a fact that it owes mostly to its incredibly affordable prices and incredible wealth of features. 

Hybrid Cloud Storage & Backup With IDrive

Besides all the backup features like disk-imaging and courier recovery that we won’t spend too much time on here — check out our IDrive review for that — it also boasts proper file sync and share features that earns it a spot on this list.

You can designate any folder on your device as a sync folder, and you can move them wherever you want. There’s also selective sync, which can save you a lot of time and bandwidth if there are certain large files you want to exclude. In comparison, the file-sharing is a bit bare-bones, though you can set access privileges on the share-links that you create. 

Although IDrive works great as traditional cloud storage, online backup is its bread and butter. That means that unlike other entries on this list, IDrive is an excellent solution for backing up your entire device automatically, since you won’t have to manually move things you want to protect into a sync folder. 

Affordable Cloud Storage Pricing Plans

One of the best aspects of IDrive is just how much storage you get for such a cheap price. IDrive’s personal plans are incredibly generous considering how much storage you get.

For example, the two cheapest plans offer 5TB and 10TB of storage — which is a lot — for just $6.22 per month (two-year plan) and $6.22 per month on the two-year plan respectively. 

The only downside here is that you have to sign up for a full year, but if you’re a first-time user, you can get an even bigger discount by using our IDrive promo code . It also has a free 30-day trial, so you can test it first.

• No credit card required.
• One user, multiple computers. Plans starting from 5TB up to 100TB. Big discount for first-time signup.
• 5 computers, 5 users. Starting at 5TB up to 500TB. Big discount for first-time signup.
• Monthly Plan storage starts at 1.25TB up to 50TB Unlimited users, multiple computers and servers. NAS devices. 250GB storage. Starting at 250GB up to 50TB. Large discount for first-time signup.

6. OneDrive – Best Personal Cloud Storage

More Details About OneDrive:

• Pricing: 5GB free, 1TB for $6.99 per month
• Website: microsoft.com/microsoft-365/onedrive
• Excellent collaboration tools
• Great integrated apps
• A large variety of features
• Generous free storage
• No zero-knowledge encryption
• Limited file versioning

There are big names in cloud computing, and then there’s Microsoft. There isn’t a market in computing that Microsoft hasn’t tried to dominate, and it’s not surprising that it has an online storage offering in its OneDrive service, which offers seamless integration with other Microsoft services, such as Office. It’s even integrated into Windows itself.

Collaborate Easily With Microsoft Office & OneDrive

Office integration is the biggest selling point for OneDrive users — or rather, the collaboration benefits that come from a combined Office and OneDrive service. A Microsoft 365 Personal subscription (previously Office 365) includes 1TB of OneDrive storage, but it also comes with full desktop versions of Office apps, with Word, Excel, Outlook, and PowerPoint thrown in. 

These Office apps make collaborating on documents simple. You can share any of your documents stored in the cloud, and multiple users can work on them together in real time. Any changes are instantly visible to all other co-authors and automatically saved to the cloud.

You never have to worry about losing that 90-page thesis to a hard drive failure ever again. With a Microsoft Personal subscription, you can install Office on up to five different devices, allowing you to share the service across an entire family or household. You can learn more about these collaboration options in our OneDrive review .

The collaboration features come at a cost, though. OneDrive doesn’t have zero-knowledge encryption, so your information is visible to Microsoft and anyone else who gains access to its servers, legally or not. Of course, we can’t ignore the fact that as a U.S. company, Microsoft servers are based stateside, so your data is subject to intrusive laws, such as the Freedom Act.

OneDrive Family & Business Plans

You can take things a step further with a Microsoft Family 365 subscription, which gives users 1TB of storage for up to six people at just $8.33 a month (paid annually). This can save you a small fortune on storage and productivity apps for the family, making it a good value option.

OneDrive also has some excellent business options that  make it our favorite value product in our list of the top enterprise file sync and share providers (where a business online storage provider like Egnyte reigns). With Office and Windows integration, as well as pretty good pricing, OneDrive is certainly a provider we can recommend with confidence.

• For one person
• Comes with Office 365 Personal
• Comes with Office 365 Home

7. Google Drive – Best File Cloud Storage

More Details About Google Drive:

• Pricing: 15GB free, 2TB for $99.99 per year ($8.33 per year)
• Website: google.com/drive
• Privacy concerns

If you want a similar experience to OneDrive, you may want to try Google Drive. Like Microsoft’s service, Google offers storage that integrates well with its own suite of office applications, which serve to replace the Microsoft Office experience in full — and do so pretty well, too.

An Endless List of App Integrations

You can collaborate in real time using Google Docs, leave comments and roll-back changes, thanks to Google’s built-in versioning features. Only OneDrive and Dropbox can really rival Google Drive for collaboration, and you can check out our Dropbox vs Google Drive vs OneDrive article to see how they compare.

There’s an entire marketplace of other Google Drive apps, so you can integrate other productivity apps, grammar checkers and more. You can also use Google Drive with other apps, including Google Calendar and Google Keep, a simple note-taking app. You can quickly compare how it matches from other basic platforms like Simplenote .

Google Drive Free Storage & Pricing

These kinds of integrations make Google Drive our top choice as the best online cloud provider for integrated apps, but it shines in other areas, too. If you have a Gmail account, you’re already using Google Drive, with 15GB of free storage thrown in, although its pricing is reasonable if you require more.

Google Drive is the best cloud storage for students and free users, for good reasons. Unlike some of the other providers we’ll mention, free users gain almost all of the same features that come with paid subscriptions. Powerful collaboration options in a free product help Google Drive to come out to be one of the best in this list.

If you’re curious about Google Drive pricing, then you can add 100GB of extra storage for a very reasonable $2 a month. There are some downsides, though. As you can read in our Google Drive review , there’s no zero-knowledge encryption, which is particularly concerning given that Google is not renowned for having the greatest policies when it comes to your personal data .

The price you pay for accessing the collaboration tools and app integrations is that Google will scan the contents of anything you upload to Google Drive; it has full access to read, catalogue and use that data. You’ll need to decide for yourself whether you’re willing to give up some privacy to benefit from the useful tools that Google offers.

• *The plan is "hidden." To find the 200GB plan, you need to be subscribed to one of the other plans, upgrade or downgrade to the 200GB through your account's settings.

8. Koofr  – Top Online Provider for Multiple Cloud Accounts

More Details About Koofr:

• Pricing: 10GB free, 1TB for $10.85 per month
• Website: Koofr.eu
• Links to other cloud accounts
• Virtual drive
• Integrates with Microsoft Office 365
• More expensive than some

It’s by no means a household name, but Koofr offers some features that set it apart from the other providers on our list. As a downside, Koofr isn’t the cheapest, as our Koofr review will explain. It has some very cheap plans that offer 100GB of storage or less, as well as a free 10GB plan.

Manage Multiple Cloud Storage Services

One of the most useful is the ability to link it to other cloud storage services. Currently, you can connect accounts from Dropbox, OneDrive and Google Drive, allowing you to mix and match your services in one place. Still, with other big platforms available, this is only a minor blip in a pretty unique offering from Koofr.

Once you’ve connected your accounts, you can access all your remote files at once, letting you move and copy files between each of your linked accounts, as well as search for files across all platforms. Any files stored in your other cloud accounts won’t count against your Koofr storage quota.

Great Privacy, Lacking Security

Unfortunately, this level of access between services does mean that Koofr lacks the kind of zero-knowledge encryption that privacy-focused providers offer. Still, Koofr’s servers are based in Germany, so your data falls under much stronger EU privacy laws. Koofr does offer 2FA to help keep your data safe in the event that your password is hacked, though.

Koofr integrates with Microsoft Office 365, though this feature has a few limitations. Free accounts can create an Office document but only paid accounts can edit it. Plus, Koofr doesn’t let you set editing permissions for files (only for folders), so you can’t really collaborate with other people on documents.

You’ll pay around $10.85 per month for 1TB of storage (prices are in euros, so conversion rates will fluctuate). This is costly, compared to Sync.com or pCloud, which offer double the storage for a similar cost. If you don’t need a huge amount of space but want to have all your cloud accounts in one place, then it’s worth taking a look at Koofr.

• *Prices in Euro

9. Dropbox – Best Cloud Data Storage

More Details About Dropbox:

• Pricing: 2GB free, 2TB for $203.88 per year ($16.99 per month)
• Number of devices: 3 to unlimited
• Website: Dropbox.com
• Collaboration with both Office & Google
• Not the cheapest

Dropbox may not have been the first cloud storage service, but it was the first to really bring the idea into the mainstream. More than a decade after its launch, it’s still going strong, with only Google Drive having a larger market share. Dropbox also has the name recognition that providers like Sync.com can only dream of at present.

One of the Best Cloud Storage Services for Collaboration

One of the reasons why Dropbox is still so popular is the excellent collaboration it offers, which is why Dropbox Business is one of our top recommendations in our cloud storage for collaboration shortlist. 

You can launch and collaborate on both Microsoft and Google documents with Dropbox, making it a good solution for users who need to use both services. Both formats work seamlessly, allowing you to co-author documents in real time, which are then automatically saved to the cloud.

The excellent collaboration tools come at a cost in two ways. First off, this integration is only possible because Dropbox’s servers can access your files, due to the lack of zero-knowledge encryption. Dropbox has had security breaches in the past, which we discuss in our Dropbox review . This could be a red flag for some users, and for good reason.

Dropbox is also more expensive than some of the other providers in this list, with 2TB of storage costing $9.99 per month if you pay annually. If you’re looking for information on Dropbox’s business storage plans that are paid per user, you can find out more in our Dropbox Business review .

Save Hard Drive Space With Dropbox Smart Sync

To help users save up on space, Dropbox introduced “smart sync”, which allows you to set all of your files and folders to be either stored locally or online-only. The online-only files still show up in your Dropbox folder, but they don’t take up any space. 

For many users looking for the best cloud storage with sync, Dropbox continues to be a good choice. Its pricing and a lack of encryption could put you off, as could historical data breaches, but features like “smart sync” show that Dropbox continues to innovate, and it still remains one of the greatest services for users who are looking to collaborate on documents.

• (Formerly Dropbox One) 1 user Signature requests and eSignature templates
• 3 users minimum

10. Box – Best Online Cloud Storage for Businesses

More Details About Box:

• Pricing: 10GB for free, 100GB for $14 per month or $120 per year
• Website: box.com
• Strong collaboration options
• Google Workspace and Microsoft Office integrations
• Great security
• Primarily business focused
• Private key management costs extra

Although Box is a cloud storage provider that focuses on businesses, it still offers two plans for personal users — one free and one paid. Due to its nature as a business-focused storage option, Box comes packed to the brim with advanced features. Everything from strong collaboration options to two-factor authentication, note-taking and project management is present, which makes for a solid list of features.

The one thing that is missing out of the box (we’ll show ourselves out) is private key management — the main requirement for zero-knowledge privacy. This is a feature that you have to pay extra for with Box, and the company won’t even tell you the price unless you contact them directly.

Collaboration With Box

The clear standout feature of Box is the long list of collaboration options it offers to users. The two most important integrations for this are obviously there, namely Google Workspace and Microsoft Office, but Box goes far beyond these two popular options. 

Instead of forcing you into the apps themselves, Box lets you edit and collaborate on documents directly from its own software, and this even extends to the mobile version. If you ever find yourself needing to edit a text or spreadsheet while on the move, Box is one of the few cloud storage options that let you do this directly from your mobile device.

Pricing That’s Hard to Swallow

By far the biggest drawback to Box is its frankly absurd price. As mentioned, there are only two plans available for personal users. The first is free and gives you access to 10GB of storage and most of Box’s features. However, the paid plan is a terrible value for money if all you want is storage. A mere 100GB will cost you $14 per month or $120 per year, which is outrageously expensive.

If you’re more concerned with collaboration and security than you are with price and storage space, then Box is an excellent cloud storage solution. If that’s not the case, you’re better off with any of the options presented above. For a deeper dive into the service’s pros and cons, check out our Box Review .

• Single user
• Price per user, minimum of three users
• Users: No limit

How Does Cloud Storage Work?

Cloud storage is a way of storing your files and folders on online servers, allowing you to access them from any location and on any device with an internet connection. Your data is stored on servers that belong to your cloud storage provider, which usually offers a web interface, desktop app or mobile app to access your information.

These servers might be located in your own country or on the other side of the world. Most services use a sync folder on your desktop, allowing you to store files easily. Any files you put into this folder are also uploaded to the cloud servers, which will automatically update if you make any changes.

Why We Use Cloud Storage

People use cloud storage for many different reasons, starting with storage. While services like Dropbox and Sync.com might not be great for disaster recovery, they work very well for short-term storage of files that you access often.

In fact, that’s exactly what Drew Houston had in mind when he dreamed up the “sync” folder model commonly used by cloud storage services today back in 2007. He was traveling from New York to Boston on a Chinatown bus and realized that he left his USB drive behind . He decided he wanted a means of storing and accessing files online in a way that required little effort on his part.

Sync folders facilitate device synchronization, which we call “sync” for short. Any file you drag and drop into a sync folder gets automatically sent to the cloud, then sent to any other devices with a sync client installed. That way, you never have to worry about messing with removable storage. Changes to files also get synced across devices, which is what makes cloud storage ideal for getting work done, even remotely.  

Syncing Mobile Apps

Cloud storage tools also generally have mobile apps for Android and iOS that let you access files stored in the cloud. Many let you manually and automatically upload files, as well. That makes them convenient for safeguarding photos taken with your smartphone camera and saving memory at the same time.

Take a look at our roundup of the best cloud storage for Android , or our guide on the best cloud managers for Android if you have multiple cloud storage accounts.

A handful of cloud storage tools don’t sync devices. We can’t think of any tool, though, that doesn’t let you share files. File sharing can be used for both collaboration and socializing.

Most cloud storage tools let you invite specific users to access files based on their email address and generate links to files that can be more broadly used. Many cloud storage tools also let you share folder access, even granting others edit and upload permissions.  

Some cloud storage solutions also integrate with productivity tools like Office Online, Google Docs, Trello, DocuHub and DocuSign. Unfortunately for home users, such integrations are more common with EFSS tools, which are basically cloud storage services for teams and businesses.

Cloud Storage vs Online Backup

Before you start shopping for cloud storage in earnest, it helps to have a good understanding of what “cloud storage” actually means. That way you don’t end up with software that doesn’t really meet your expectations.

The first hurdle to overcome is knowing the difference between cloud storage and online backup. It’s easy to see why one might confuse these terms: both cloud storage and online backup are used to safeguard files in remote data centers. Both let you access the files stored in these data centers from different devices. Online backup is even sometimes confusingly called “cloud backup.”

The difference between the two is that the ultimate goal of online backup is disaster recovery, while cloud storage is generally best suited to quick file access and collaboration. We generally like to think of cloud storage as a productivity tool here at Cloudwards.net, although many people use such solutions for things like streaming music, watching videos and sharing photos, too.

Online backup safeguards hard drives better than cloud storage thanks to backup schedulers, better data recovery options and a few other things that you can read up on in our guide to best online backup.

Aside from storage, there are two features generally common to cloud storage: file sharing and file syncing. On top of that, a handful of cloud storage tools have integrated apps like word processors and task managers that help facilitate productivity.

It’s important to note that there are a handful of cloud solutions that blur the lines between storage and backup. IDrive and SpiderOak ONE are two of the best.

Is Cloud Storage Safe?

Most cloud storage services encrypt your data when it’s being sent to their servers and many store your data in encrypted form. However, no system is completely secure, and cloud storage servers can be hacked.

For instance, Dropbox suffered a major breach in 2012, when 68 million passwords were leaked. Government authorities may also request to access your data for legal reasons. You can help to keep your data more secure by using a service with zero-knowledge encryption, which means that the only person who can decrypt your data is you.

We also recommend setting up two-factor authentication with cloud storage services. This requires you to use an additional code when you log in, which is either sent to your phone as an SMS message or generated by an authenticator app. Even if someone has your password, 2FA means they can’t log in to your account without access to your phone, too.

Cloud Storage Speed Tests

Speed is one of the most important aspects of any cloud storage service. Although the time differences for a gigabyte or two may not be all too large, the time spent uploading or downloading terabytes can add up substantially. The upside of faster cloud storage is clear: using a faster service means you can access your files more quickly across your devices. 

If you know where to look, you can find the fastest cloud storage services , too. Our recent analysis of 12 top cloud storage services showed that around half of them only take 25 percent longer to upload and 27 percent longer to download than expected. This is using raw megabytes per second as a baseline, ignoring all other network conditions. 

Note : Testing was performed in Macedonia using 5.9 Mbps upload and 32 Mbps download speeds.

Of the lot, pCloud and IceDrive were the fastest across upload and download, with SugarSync following closely behind. Google Drive and Sync.com trailed the pack with the slowest speeds. For Google Drive, that’s bad news. Sync.com, on the other hand, offers full end-to-end encryption, so the speed loss makes sense. 

Final Thoughts: Best Cloud Storage

This list has our current top 10, but there are other good-quality providers that didn’t make the list. SecureSafe, SugarSync, Jumpshare and others all have their strengths, so be sure to take a look at our full list of cloud storage reviews to learn more about some of the other options out there, with new providers being added as they appear.

We also have determined the best cloud storage options for large files , and have created an online data storage price list , to make sure you’re getting the best value with today’s best cloud storage deals.

Sync.com and pCloud are great, privacy-focused options for most users, but if you’re more interested in document collaboration, you can’t go wrong with bigger players like Dropbox, Google Drive or OneDrive. However, MEGA offers more free storage, plus excellent security.

While, if you need online backup options in addition to cloud storage, IDrive is the way to go. It’s also the best online back-up for archiving, in case you need to archive data you rarely use to maximize storage space.

Do you use any of the products on our list? Do you think there are some glaring omissions, or do you think we’ve been unfair (or too fair) with any of the providers we’ve mentioned? Leave your own personal cloud storage reviews in the comments below and, as always, thanks for reading.

FAQ: Best Cloud Storage Providers

Sync.com is our favorite cloud storage for personal use , with good pricing plans, strong encryption and innovative features. Other good options are available, though, such as pCloud, Tresorit, MEGA and Google Drive, to name but a few.

For businesses, you can’t go wrong with a Sync.com , pCloud or Tresorit subscription, as our best business cloud storage list shows. If you’re unsure, key features to look out for are zero-knowledge encryption, server locations and document collaboration features.

pCloud is our top choice for free storage, although MEGA and Google Drive both offer a little more space. The beauty of free cloud storage providers is that you can try out a number of providers to find the perfect fit, with a provider like Koofr allowing you to combine multiple free storage providers together.

Our top choice for the best free online storage for photos is pCloud. It offers secure and cheap storage, will automatically upload photos from your phone and computer, and supports photo editing and social media backup.

A number of the best cloud storage providers offer packages with unlimited storage, but the best unlimited cloud storage provider is Sync.com for Teams. Be aware that most providers offering unlimited storage usually have a set limit, and if you go above the cap, you’ll need to request additional storage. Learn more from our guide on the best unlimited cloud storage providers .

Google Drive tops our list as the best cloud storage service for Android, but our number-one choice for iPhone users is Sync.com. However, most providers offer pretty good smartphone apps.

This is a really helpful article. If you could add a list that shows only Cloud Servers that have Zero Knowledge it would be very helpful for Medical and Legal businesses where client file confidentiality is required by law. That way those businesses can concentrate their search on cloud services that are eligible for their type of business.

Could you guys take a look at TeraCLOUD? It would be interesting to see your input on a Japanese company looking to expand its user base globally.

And once again we have a writer that doesn’t understand the difference between cloud syncing and cloud storage. Massive difference.

No shit! Time for some competence….

Excuse me. Here in Thailand, I could not access to bitcasa. So could someone from any other country could access bitcasa? If have, I will try to connect a VPN to that country. Thank you.(Sorry if one/some of my grammar and typing is/are wrong.)

Don’t buy Pcloud lifetime plan. It’s is waste of money.

From my experience, Pcloud is reducing speed if we purchasing lifetime plan. When i tried to upload files with yearly plan, we can upload properly. But when you purchased a lifetime plan uploading speed below 250kbps only even if you have 1GBPS/5G internet plan.

Some Youtubers mentioned that they are able to upload 5gb files within 10minutes. I think they are pcloud staff otherwise they are uploading files from pcloud data center itself.

Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

New(ish) to tech and Cloud storage. I’ve contacted One Drive and ICloud to be told they both do the same thing, the same way. My problem is this, I want to store video files in the cloud so I don’t have to keep them in C drive. One drive and ICloud tech support to me this is not possible. How do I overcome this dilemma? When I stored my video data to an external hard drive eventually both drives crashed, I lost everything.

I don’t mind downloading to C drive then uploading to the cloud. However I don’t want to be hostage to always having to keep everything on C drive to use the cloud. Is there a cloud solution for me?

The pricing for Sync.com is outdated. They don’t offer a 200GB plan anymore. Lowest plan for individual users is 2TB at $8/mo.

Can anybody answer this question? Is there a Cloud service that gives you the possibility to have full control over the way you archive your files?

I’ll explain my question: What I would reaaaally want is that, when I place my photos and videos in folders that I created myself, they disappear from the main folder in which all photos and videos are safed. I don’t want them to stay in that ‘collection bin’ because when they stay there I cannot tell which photos/videos I already archived in my sub folders and which not.

I hate that. It makes it impossible to archive the way I want. The sub folders e.g. in Google Photos and on an iPhone are all shortcuts to the main folder. I don’t want them to be shortcuts. I want them to be actual new folders where I can put my photos and videos in. I want to MOVE them there, not COPY them. Am I the only one who wishes this to be this way? Are there Clouds that offer me this way of organizing my files?

• Best Cloud Storage for the UK in 2024: Long Live the King of Storage
• Facebook Privacy Settings: How to Make Facebook Private in 2024
• How to Delete Facebook Forever in 2024: Ditching Social Media

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• Best Small Business Insurance

Best Small Business Insurance Of June 2024

Fact Checked

Updated: Jun 3, 2024, 9:52am

We analyzed the official complaint records of 28 insurers and found that Allianz and Clear Blue are the best small business insurance companies.

A good policy will cover your small business for a variety of problems, like workplace injuries, stolen business property, fire, severe weather and lawsuits. But with all of the options available, finding a policy might seem like a daunting task. We can help you identify the best small business insurance companies.

• Best Workers Compensation Insurance
• Cheap Business Insurance
• How Much Small Business Insurance Costs
• How Much Does Workers Compensation Insurance Cost?

Summary: Best Small Business Insurance

What are the different types of small business insurance, how do i get the best small business insurance, how much small business insurance coverage do i need, how much does small business insurance cost, methodology, other small business insurance companies we rated, best small business insurance frequently asked questions, next insurance.

Tailored policies for thousands of professions

A.M. Best financial strength rating

A- (Excellent)

How We Chose the Best Small Business Insurance

We evaluated complaint data for commercial liability and commercial property insurance collected by the National Association of Insurance Commissioners. Our editors are committed to bringing you unbiased ratings and information. Our editorial content is not influenced by advertisers. You can read more about our editorial guidelines and the methodology for the ratings below.

• 28 insurance companies evaluated
• 102 years of insurance experience on the editorial team

The Best Small Business Insurance Companies

Complaint level

Extremely low

A+ (Superior)

While Allianz may be better known for insuring large global enterprises, small businesses can also take advantage of its insurance industry acumen.

• Provides risk consulting for all industries.
• Allianz’s Crisis Management team helps businesses navigate terrorism, political violence and hostile environments.
• Recognized as a Sustainable Insurer by the Dow Jones Sustainability Index in 2022 because of its work to integrate sustainability and climate actions into its global business.
• Does not offer small business insurance quotes online.

Have you considered Next Insurance?

Download the NEXT app and get your certificate of insurance in seconds

Clear Blue Insurance

Clear Blue provides business insurance through partner agencies, not directly to small businesses. Available coverage types include all the essentials such as general liability, inland marine, commercial property and employment practices insurance.

• Operates in all states and Washington, D.C.
• Specializes in providing insurance programs by partnering with managing general agencies, reinsurers and others.
• Does not sell directly to small businesses. You’ll need to go through one of Clear Blue’s partner agencies.
• Does not offer business insurance quotes online.

You probably know Allstate for its auto and homeowners insurance but the company also sells business insurance with a stellar complaint track record. An Allstate agent can help you select the coverage that’s right for your particular business.

• Covers many  industries including retailers, food and beverage, medical, photographers and more.
• Can provide insurance for small businesses that operate out of homes.
• Website has lists of coverage types you may need based on your  industry.
• Offers online quotes for business owners policies.
• Does not offer online claims filing. You’ll need to call Allstate to file a business insurance claim.
• Does not sell workers compensation insurance.

Farmers Insurance

A (Excellent)

You’ll find a wide variety of commercial coverage types and the assistance of a Farmers agent.

• Provides useful information on its website explaining business insurance coverage types.
• Offers workplace safety videos and material, called MySafetyPoint, without extra charge to its business insurance customers.
• Has online business insurance quotes.
• You can submit a business insurance claim online.
• Does not sell business insurance in all states.

Acuity works through local agents to provide insurance for a wide variety of businesses, from hotels to auto repair shops to retailers and restaurants.

• The Acuity Nurse Helpline can facilitate access to the appropriate health care for your injured employees.
• Provides on-site loss control consultation and training.
• Offers a free online newsletter that addresses the specific concerns of truckers.
• Has a variety of videos with insurance information for various professions, such as construction and retail.
• Offers online business insurance quotes.

CNA has an excellent complaint track record. With over 300 coverage types available from CNA, you’ll have plenty of options to find the right business insurance fit.

• Industries that can be covered by CNA business insurance include construction, health care, financial institutions, law firms, manufacturing and more.
• CNA’s PrepWise provides a number of risk management services, such as cybersecurity awareness and ways to improve ergonomics in the workplace.
• Offers a pay-as-you-go workers compensation insurance option, so that small businesses can budget better.
• Offers online claims filing.
• Has a lower financial strength rating compared to other top competitors but still solid.

A++ (Superior)

As one of the largest insurers for commercial insurance on our list, Travelers also boasts very few complaints about its business insurance. Its wide range of commercial insurance solutions are available through independent agents.

• Offers TravPay, a pay-as-you-go workers compensation system that links your payroll directly to your workers compensation premiums, so you don’t have to guess the amount of annual payroll.
• Travelers’ TravComp is a workers compensation claims system that includes a dedicated return-to-work team of nurses and claims professionals with the goal of getting employees back to work quickly.
• Risk control resources include self-service material such as checklists.
• A variety of online services includes bills and payment histories, certificates of insurance and checking the status of claims.
• Does not offer online business insurance quotes. You will need to contact an agent.

Frankenmuth Insurance

Frankenmuth has customized, business-specific insurance packages for operations such as retail stores, manufacturing and small offices. Frankenmuth is a regional carrier operating in 15 states in parts of the Midwest and Southeast.

• Frankenmuth insurance is sold by local independent agents.
• Types of businesses that can be insured by Frankenmuth include retail stores, contractors, personal services and wholesalers.
• Only available in 15 states.
• Does not offer online business insurance quotes.

Cincinnati Insurance

Cincinnati Insurance sells its coverage through local independent agents who will tailor coverage to fit the needs of a business. Cincinnati’s business insurance is available in most states.

• Industries that can be covered include craft beverages, dentists, manufacturers, medical facilities, retail and more.
• The CinciPlus package combines expanded coverage types at a cost-savings from buying them separately. Cincinnati Insurance also offers CiniPak, which bundles coverage geared toward business types such as retail stores.
• Cincinnati’s three-year commercial package policy lets you lock in rates that won’t increase for the duration of your policy term. (Rates may change if your business’s needs change.)
• Complimentary loss control services can help you identify and manage workplace accidents, injuries and other problems.
• Not available nationwide.

Westfield Insurance

Selling business insurance in 21 states, Westfield Insurance has a notable track record for low complaints.

• With its Westfield Signature Series you can bundle together optional coverage types to address your specific business size and type.
• Among the top sellers of farm business policies.
• Only available in 21 states.

Chubb’s small business insurance targets small businesses with up to $30 million in revenue.

• Chubb offers insurance for operations such as cultural institutions, food services, health care, manufacturers, retail stores and technology.
• Small business owners may want to check out Chubb’s Business Owners Policy (BOP), which provides a blanket limit for property coverage so you have flexibility in where to spend a claim payment after a loss.
• Chubb’s BOP can be customized with coverage types such as flood insurance, electronic data liability, equipment breakdown, professional liability and other valuable protection.
• Only offers online business insurance quotes for businesses with a current or projected annual gross revenue of $2 million or less.

When buying small business insurance, your coverage decisions depend on your business’s type, size and specific risks. Common types of small business insurance include general liability, commercial property, and workers’ compensation insurance.

The Hartford

AM Best financial strength rating

ASK THE EXPERT

Insurance Lead Editor

Insurance Managing Editor

Michelle Megna

Start With a BOP

I recommend starting with a business owners policy (BOP). It combines three essential small business insurance types: liability insurance, commercial property insurance and business interruption insurance. It’s usually cheaper to buy a BOP than purchasing each coverage type separately.

Add Other Coverage as Needed

A BOP won’t cover everything, so I recommend adding more coverage types as necessary. For example, a BOP won’t cover car accidents. If you get into an accident with your work vehicle, you’ll need to add commercial auto insurance . Similarly, if you have employees, you’ll need to add workers’ comp insurance in most states.

Reassess Every Year

I think it’s a smart move to reassess your business risks every year. As your business grows, you’re bound to take on more risks, such as buying new equipment or adding more responsibilities for your employees. For example, you can add equipment breakdown insurance to cover equipment like refrigerators, computer systems and manufacturing equipment.

We recommend looking at several factors to determine how much small business insurance you need, such as:

• Your business type. Your industry has certain risks that are associated with it and you’ll need to buy the appropriate coverage types for those risks. For example, if you are an accountant who gives tax advice, you’ll want to buy professional liability insurance.
• The size of your business. As your business grows, you may need to increase coverage such as your liability limits. If you want to add an extra layer of protection, we recommend buying a commercial umbrella insurance policy.
• Your business location. You may need certain types of small business insurance required by law , depending on your city or state.
• Contractual requirements. Your client may require coverage such as general liability insurance, professional liability insurance or a surety bond .

The average cost of small business insurance is $57 per month, according to Insureon. That’s for a business owner’s policy (BOP) , which bundles general liability insurance, commercial property insurance and business interruption insurance. It’s generally cheaper to buy a BOP rather than buying each policy separately.

Your small business insurance costs depend on several factors:

• Industry. Industries with a higher risk will typically pay more than industries with a lower risk. For example, a construction company with multiple employees would cost more to insure than a graphics designer who works on their own.
• Size of payroll and annual revenue. The higher your operating costs and expenses, the more you can expect to pay for liability insurance.
• Number of employees. The greater the number of employees, the higher the risk of accidents.
• Location. If your business operates in a high-risk area with higher crime rates, you may pay more for business insurance.
• Building age and size. Older and larger buildings cost more to insure than newer and smaller buildings.
• Coverage amount and types. The higher your coverage limits and the types of business insurance policies you buy impact your costs. For example, if you have a business vehicle, you need to buy commercial auto insurance, which increase your overall business insurance costs.
• Claims history. If you have a history of filing claims for your small business, it could increase your premiums.

The best way to find cheap business insurance is to compare business insurance quotes from several different insurers. You can find business insurance quotes online or by speaking with an independent insurance agent.

Average Monthly Costs of Small Business Insurance

Business Insurance Made Simple

Compare Free Quotes From Top Insurers at Simply Business. Get a Policy in Under 10 Minutes.

Ratings methodology

We ranked business insurance companies based on complaint data for commercial liability and commercial property insurance in 2020. Complaint data is based on complaints upheld by state insurance departments in every state and collected by the National Association of Insurance Commissioners.

How do I know if I need small business insurance?

The vast majority of small businesses would suffer financially if they were sued or experienced a devastating loss, such as losing inventory in a fire. For those businesses, commercial insurance is a must.

Without small business insurance, you’d have to pay for the legal costs of lawsuits and find a way to pay for damage to your business property. General liability insurance and commercial property insurance are good places to start. Commercial auto is important if you have cars, trucks or vans that you use for business.

And workers’ compensation insurance is required in most states.

What does small business insurance not cover?

Certain types of accidents are generally excluded from small business insurance policies, including floods and earthquakes. You can typically buy separate policies to cover these types of problems, such as a commercial flood insurance policy.

Small business insurance also excludes coverage for fraudulent and intentional acts that you commit. For example, if you assault a customer, general liability insurance won’t cover your legal costs.

Do I need business insurance if I have an LLC?

It’s a good idea to get business insurance for your LLC. That’s because business insurance covers your business assets. For example, if someone slips in your store and gets injured, general liability insurance can pay for medical bills as well as legal costs if you get sued because of the accident.

While business insurance is essential for high-risk industries, such as manufacturing and construction, it’s also a good idea if you’re in a lower-risk industry, such as freelancing or bookkeeping. For example, if you get hit with a copyright infringement claim for one of your digital ads, your general liability insurance can cover your legal costs.

What type of insurance is best for a small business?

A good place to start is with a business owners policy (BOP) . It bundles three essential coverage types: general liability insurance, commercial property insurance and business interruption insurance . Combined, these three policies cover problems like accidental injuries and property damage, reputational harm, damaged or stolen business property, and income replacement if you can’t open your business due to a problem covered by your policy.

But a BOP alone may not cover all your needs. You may need to buy other types of small business insurance to cover the risks that affect your company. For example, if you have a work vehicle, a BOP won’t pay for repairs if you get into a car accident. You’ll need to add commercial auto insurance. It’s a good idea to speak with your insurance agent to make sure your business insurance policy meets the specific demands of your industry.

Do remote businesses need insurance?

Yes, remote businesses need business insurance to cover risks such as lawsuits, accidents and stolen business property. For example, if you own business property like computers and office furniture, you’ll need commercial property insurance to cover problems like theft and fire.

Your remote business may need other types of small business insurance. For example, if you visit clients, you’ll need commercial auto insurance. Or if you store sensitive data, such as client’s contact information and credit card numbers, you’ll want to consider cyber liability insurance .

Do you need a business owners policy (BOP)?

You need a business owners policy (BOP) if you want coverage for problems like lawsuits, lost business income and damage and theft of your business property. Without a BOP, you’ll have to cover these problems out-of-pocket, which could be financially devastating to your small business.

You can add other coverage types to your BOP. For example, if you drive a vehicle for work purposes, add commercial auto insurance .

Next Up In Business Insurance

• Best Commercial Auto Insurance Companies
• Types Of Small Business Insurance
• Best General Liability Insurance
• How Workers Compensation Insurance Works
• How To Get Cheap Business Insurance

Get Forbes Advisor’s ratings of the best insurance companies and helpful information on how to find the best travel, auto, home, health, life, pet, and small business coverage for your needs.

As a former claims handler and fraud investigator, Jason Metz has worked on a multitude of complex and multifaceted claims. The insurance industry can be seemingly opaque, and Jason enjoys breaking down confusing terms and products to help others make well-informed decisions.

Election latest: Pivotal moment in Labour campaign today - as Tories pledge tax cut for parents

Labour will be holding a top secret "Clause V" meeting later today in which the party will hammer out the final version of its election manifesto. Meanwhile, Rishi Sunak is returning to the campaign trail as the Conservatives pledge a tax cut for parents.

Friday 7 June 2024 07:18, UK

• General Election 2024

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Election news

• Labour to hold top secret "Clause V" meeting to finalise election manifesto
• Tories promise tax cut for parents to 'boost families' financial security
• Labour accuse Sunak of 'skipping' D-Day ceremony to 'convince people he's not a liar'
• Explained: Where do political parties get their funds?
• Minister defends exposing 'tender meat flippers' on train
• Scottish Tory candidate dropped for leader 'very saddened'
• Live reporting by Charlotte Chelsom-Pill

Expert analysis

• Jon Craig: Dash for seats makes Tory duo look like self-serving elite
• Connor Gillies: Top Scottish Tory likely to face backstabbing claims

Election essentials

• Battle For No 10: PM and Starmer taking part in Sky News special
• Have your say: Be in the audience for our election leaders event
• Campaign Heritage: Memorable moments from elections gone by
• Trackers: Who's leading polls? | Is PM keeping promises?
• Follow Sky's politics podcasts: Electoral Dysfunction | Politics At Jack And Sam's
• Read more: Who is standing down? | Key seats to watch | How to register to vote | What counts as voter ID? | Check if your constituency is changing | Your essential guide to election lingo | Sky's election night plans

By Jennifer Scott , political reporter

The Conservatives will promise a tax cut for parents on Friday by raising the threshold for when families have to pay a levy on their child benefit.

The current system means if either parents or a parent's partner earns more than £60,000, they begin paying the high income child benefit tax charge, and lose the benefit altogether when a salary hits £80,000.

But if the Tories win the election on 4 July, they have promised to increase the threshold to £120,000 before any tax is paid, and to £160,000 before the benefit is withdrawn, as well as base it on a household income, rather than an individual.

Chancellor Jeremy Hunt claimed the policy would lead to an average tax cut of £1,500 for around 700,000 families, and in turn "boost families' financial security and give them more money to spend on the things that matter most".

But Labour called it "another chaotic scattergun announcement from Rishi Sunak, adding to his list of desperate and unfunded policies that he knows can't be delivered".

This latest move by the government follows its decision in April to raise the threshold for when the high income child benefit tax charge kicks in from £50,000 to £60,000.

Read more here:

It's Friday morning and that means the latest Electoral Dysfunction is out. 

Labour grandee Harriet Harman joins Beth Rigby and Ruth Davidson as the first Friday sub for Jess Phillips during the election period.

They break down the Labour tax row that has dogged both Rishi Sunak and Sir Keir Starmer since the first leaders' debate earlier this week, give their take on the impact Nigel Farage standing in Clacton-on-Sea will have on the campaign, and lift the curtain on how the parties will be writing their manifestos.

Plus, Harriet reveals a surprise ally from her time in the Commons.

👉  Click here to follow Electoral Dysfunction wherever you get your podcasts  👈

Email Beth, Ruth, and Harriet at  [email protected] , post on X to @BethRigby, or send a WhatsApp voice note on 07934 200 444.

  By Jon Craig , chief political correspondent

It's a meeting that's so top secret that those attending - at a secret location - are ordered to surrender their mobile phone and any other electronic devices when they arrive.

They're given numbered copies of the agenda, thick bundles which are then collected from them at the end of the meeting. Security is extremely tight. Nothing is left to chance.

No, this is not a meeting of spooks and generals to plot the nation's secret strategy for going to war. At least not a real war. And those participating are not members of the government. Yet.

This is Labour's "Clause V" meeting, attended by Sir Keir Starmer and his shadow cabinet, senior backbench MPs, top trade union leaders and members of the party's national executive.

And it's happening this Friday, with just one huge item on the agenda: agreeing the manifesto that Sir Keir is expected to present to the country on 13 June, three weeks before polling day.

The manifesto will be based on Sir Keir's five "missions" launched last year - on the economy, the NHS, crime, climate change and education. Labour is declaring war - on the Tories.

Good morning!

We're deep into the second full week of the fight for all 650 parliamentary seats - and the keys to Number 10.

Political parties are spreading out across the country to get their message out ahead of polling day on 4 July.

Here's what you need to know:

• Labour's election manifesto is expected to pledge recognition of a Palestinian state before the end of a peace process, Sky News understands. The manifesto will be formally signed off at a "Clause Five" meeting today, and unveiled to the public next Thursday;
• The prime minister will return to the campaign trail today. He will be in the South West as the Conservatives pledge to cut taxes for families;
• Labour leader Sir Keir Starmer and deputy Angela Rayner will visit a housing development in Greater London as they launch a "freedom to buy" scheme to get more young people on the housing ladder;
• The Lib Dems will be meeting families in South London as they pledge reforms to parental leave, including a "dad month" of paid leave for new fathers and a doubling of statutory maternity pay;
• Scotland's first minister and SNP leader John Swinney will claim that both Labour and the Conservatives are "concealing" the extent of spending cuts to come at a campaign speech in Glasgow;
• The final countdown has begun for candidates to file their nominations for the general election, with the deadline at 4pm this afternoon. The statement of persons nominated will be published shortly afterwards;
• "Leading figures" from the seven main parties will take part in a BBC debate this evening. Penny Mordaunt will represent the Conservatives, Angela Rayner for Labour, Daisy Cooper for the Lib Dems, Nigel Farage for Reform, Stephen Flynn for the SNP and Carla Denyer for the Greens. 

This morning's guests will be:

• David Johnston , parliamentary under-secretary of state for children, families and wellbeing at 7.15am ;
• Matthew Pennycook , shadow housing minister at 7.50am ;

Stick with us for all the latest political news throughout the day.

We're ending our live coverage for the night - but don't worry, we'll be back in the morning.

Before you go, here are the major announcements from the two big parties tonight.

Make sure to check back in the morning as the general election campaign rumbles on towards the end of another week.

Labour are going on the offensive after Rishi Sunak left the D-Day ceremonies in Normandy today early.

While the prime minister was present for the initial parts of the commemoration on the 80th anniversary of the landings, he was absent later on.

Defence Secretary Grant Shapps and Foreign Secretary Lord David Cameron took his place, with the latter pictured alongside leaders like Germany's Olaf Scholz, the US's Joe Biden and France's Emmanuel Macron.

Labour has also been keen to highlight a picture of Sir Keir Starmer alongside Ukraine's Volodymyr Zelenskyy.

A Labour Party source said: "If the prime minister has skipped this afternoon's D-Day commemorations to try and convince people he's not a liar, he should just tell the truth".

Jonathan Ashworth, Labour’s shadow paymaster general, said: "The prime minister skipping off early from D-Day commemorations to record a television interview where he once again lied through his teeth is both an embarrassment and a total dereliction of duty.

"Our country deserves so much better than out-of-touch, desperate Rishi Sunak and his chaotic Tory Party."

Meanwhile, Reform leader Nigel Farage said: "The prime minister has ducked out of the international D-Day event to fly back to the UK to campaign.

"I am here in Normandy in a personal capacity because I think it matters. Does he?"

The accusation that he was trying to defend himself against accusations of being a liar came after ITV News tweeted a clip of an interview with Mr Sunak.

Allegations that Mr Sunak was lying about the Labour Party wanting to raise tax by £2,000 were put to him.

The prime minister said this was "desperate" - and did not accept the claim was "dubious".

ITV's Paul Brand, who carried out the interview, later confirmed the chat took place after the PM came back from France - but ITV did not choose the time.

The £2,000 figure relates to alleged tax rises the Conservatives think Labour will put in place over the next four years - equating to £500 a year.

As Sky data and economics editor Ed Conway explained here - there are many flaws with the figure, and it ignores the fact the Conservatives have raised tax by £13,000 in the past five years if you use the same method.

It's just gone 10pm on what has been a reasonably quiet day on the election front - given the D-Day commemorations in Normandy - but there are still developments to bring you up to speed on. 

Notably, it's emerged the Conservative Party accepted fresh cash from donor Frank Hester days after the prime minister had condemned "racist and wrong" comments he made about Diane Abbott.

Here is what you may have missed:

• Labour said Rishi Sunak has "proven he is a man with no integrity" after accepting more money from Frank Hester;
• This includes a £5m donation in January, and another £150,000 in March , which came after the prime minister had condemned his comments about Labour's Diane Abbott;
• As a reminder, it was reported earlier this year that - in 2019 - he'd said Ms Abbott should be "shot" and made him "want to hate all black women" ;
• Lib Dem leader Sir Ed Davey has called on the PM to return the cash, while his party have pledged to introduce a cap on political donations;
• More polls are showing Reform catching up with the Conservatives;
• Labour has faced accusations it has U-turned on support for Waspi women who claim they are owed pension compensation;
• Elsewhere, Scottish Conservative leader Douglas Ross has officially announced his plans to stand at the general election;
• The move prompted Sky  chief political correspondent Jon Craig  to examine so-called "chicken run" Tory candidates;
• The Green Party  has pledged to spend £50bn a year more on the NHS through those with "broadest shoulders" paying more;
• The party also ditched a pledge made on its website to "reduce" childbirth interventions;
• In lighter news, veterans minister Johnny Mercer defended himself - and his "tender meat flippers" - after he was pictured barefoot on a train.

Sky News is also looking for people to be in the audience for its leaders' programme with Rishi Sunak and Sir Keir Starmer .

The Battle For Number 10 will air from 7pm next Wednesday.

Here are some other stories you might want to read:

Our essential political podcast,  Politics At Jack And Sam's ,  is going out every weekday through the election campaign to bring a short burst of everything you need to know about the day ahead as this election unfolds.

Listen to today's edition below… 

Tap here to follow Politics At Jack At Sam's wherever you get your podcasts .

The Sky News live poll tracker - collated and updated by our data and forensics team - aggregates various surveys to indicate how voters feel about the different political parties.

See the latest update below - and you can read more about the methodology behind the tracker  here .

Nadine Dorries, who was one of Boris Johnson's most loyal allies, has predicted the party is facing "annihilation" and might "disappear".

The former culture secretary has laid the blame at the feet of Rishi Sunak for not paying attention to Reform and UKIP and allowing them to take votes off the Conservatives.

Ms Dorries has been a prominent critic of Mr Sunak since she failed to get an honour on Mr Johnson's resignation list.

She was also asked about her opinions on allies of Mr Sunak - like party chairman Richard Holden - being given new seats to stand in .

Ms Dorries told the News Agents podcast it's "incredibly disgusting actually".

She said she and others were "reeling from the shock of it".

This morning we reported news that the Scottish Tory leader Douglas Ross would stand in a seat where the party's expected candidate is recovering from surgery.

Mr Ross had announced he was standing down as a Westminster MP to concentrate on his job as an MSP (Member of the Scottish Parliament) ahead of the 2026 Holyrood election campaign.

But with 24 hours left for nominations to be confirmed, he announced he will be standing in the new Aberdeenshire North and Moray East constituency.

The expected candidate, David Duguid, has just released a statement disputing claims from his own party that he was "unable to stand" due to his recovery.

'I am very saddened'

"This is simply incorrect," he said.

"Having been adopted by local members, I was very much looking forward to campaigning - albeit in a different format from normal. 

"It was not my decision not to stand."

He said the Scottish Conservatives made the decision without visiting him and without any "professional medical prognosis".

"Needless to say I am very saddened by the way this whole episode has unfolded, and it would be wrong of me to pretend otherwise," he added.

Our chief political correspondent Jon Craig has described the ordeal as "highly unusual" and said it "looks like a shabby stitch-up".

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