real estate agent business plan 2021

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• Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

Latest on this topic

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Feb. 21, 2023)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Apr. 21, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Mar. 10, 2023)

Planning and Goal Setting for Small Business ( U.S. Small Business Administration )

• Regular work goals.
• Problem-solving goals.
• Innovative goals.
• Development goals

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Mar. 22, 2023)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Start a Rock-Solid Real Estate Team ( The Close , May 26, 2020)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Mar. 10, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 17, 2023)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 21, 2022)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , May 12, 2023)

Guide to Creating a Business Plan with Template (Business News Daily, Feb. 21, 2023)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

20 Minute Manager: Creating Business Plans Gather Your Resources, Describe the Opportunity, Get Buy-in (eBook) E

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

Create a Real Estate Business Plan: Template, Tips & More

A real estate agent business plan is a document that outlines your comprehensive strategy to grow your real estate business. It outlines important milestones of your approach, identifying what your goals are and how you will achieve them.

Because of the nature of the real estate business, you can construct plans as a broker, agent, etc. There are several ways to focus your goals and tactics when you are writing a real estate business plan, and each specific role you have will change what you’re trying to achieve and how you will do it.

It’s fundamentally important to remember that in real estate, there are two things to keep on the top of your mind:

• You are your own boss and manage your own business.
• Being busy doesn’t always mean that you’re making money.

Combining these two important thoughts leads us to one conclusion — that having a written-out plan will help determine what you’re trying to accomplish and will help keep you committed to a specific plan of action. A business plan for real estate agents is sure to help you identify measurable goals while helping you stay on a predetermined route to reach your ambitions.

Additionally, a plan will identify prospective issues you expect to run into and how you plan to overcome them. The plan will assign roles and responsibilities, and allow you to measure your success as your business progresses.

It’s important to know that you’re not in this alone – we have an experienced team of coaches who can help you  create a real estate business plan that makes it simple and easy.

Why Create a Real Estate Business Plan?

Studies  have shown that creating a business plan for real estate can increase your chance of success by 12%. Additionally, it can raise your chances of success by 27% when you commit to writing a real estate business plan and combine it with other things like talking to prospective customers, making marketing materials, and getting yourself ready for business.

What’s more, you will be taken more seriously by potential business partners, brokers, and banks because you have dedicated time to sit down and devise a written plan that precisely outlines the actions you plan to take. This shows that you have placed significant personal investment in your business, and gives others peace of mind that they can join you in this venture.

A real estate business plan gives you a clear direction and an operational checklist for identifying your goals. Some questions it will answer are:

• Who is my prospective client?
• How much do I want to earn?
• What do my sales need to look like to reach my ideal take-home pay?
• How will I cover the expenses of my business?

A plan is not set in stone and allows for adjustments as situations arise – but should be thoroughly devised enough to help you overcome foreseeable challenges like identifying leads and finding funding money to get started.

How to Start

Executive summary.

The executive summary of a real estate business plan establishes your hopes and dreams, a broad overview of how you plan to accomplish them, and highlights from the research used to support your decisions.

It should identify who your potential clients are, the areas you plan to focus on, and any potential sales opportunities (for example, the average house in this area is $450k). If there are any competitive assessments, those are also important to note here.

In many ways, consider this your elevator pitch. Given 30 seconds, or the amount of time you were in an elevator with someone, how would you describe your ability to  be profitable in real estate ?

Write a Detailed Business Description

If you’ve ever seen the show, “Shark Tank,” you’d be familiar with how the business owner stands in front of the investors and shares their story about why they should invest in their product. This is the detailed business description of your plan, where you tell what inspired you to get involved in real estate.

The description will highlight the opportunity and how you plan to make the most of it, while answering ‘who, what, when, where, how, and why’. Who is your prospective client? What makes you different and what is your client looking for? When are they typically looking to buy or sell their property? How do they typically start their search or process of selling their home?  Questions like these  will help shape your detailed business description to answer questions that you might not think about at first.

Perform a SWOT Analysis

If you’re unfamiliar with the term “SWOT”, it stands for (S)trengths, (W)eaknesses, (O)pportunities, (T)hreats. When applying a SWOT analysis to writing a real estate business plan, the coined term helps you identify some of the core questions that arise when planning.

Strengths address what makes you different and a better choice than your competition. Will you be more knowledgeable? Have you lived in the area you’re targeting your whole life? Are you a well-known member of the area who already has created a personal brand that will go far in real estate?

Weaknesses address the exact opposite. What things are you lacking? What things do others do better? Naturally, if you’re breaking into real estate, one of the first things you’d note is experience. Having multiple weaknesses isn’t a  bad  thing. It means you’ve identified potential issues and how to overcome them. For example, a new agent with experienced coaches can quickly overcome the example weakness.

Creating a Strategic Real Estate Business Plan

Defining your marketing strategy.

As much as you would like to be the perfect fit for all clients, the reality is that you are going to have a specific type of client that’s going to work the best with you. Maybe it’s someone from a specific area of town, first-time homebuyers, those using specific types of financing options, or those in the Armed Forces.

Identifying your market niche isn’t going to limit you to a specific clientele, but it’s going to direct your marketing and branding so that you’re not throwing lots of things and hoping that something sticks. This means saving time and money by directing your marketing efforts to the most meaningful ways, giving you the biggest bang for your buck.

Understanding the marketing strategy aspect of your real estate business plan will help you know who your target is, what their defining characteristics are, what services they are seeking, and help you understand how to grow those specific relationships.

Understanding  how you will generate leads  is incredibly important in developing your plan. If you don’t have leads, you won’t have sales — which means you won’t make money. Because of the nature of the business, you’ll need to understand how prospective clients start the process (which is usually through looking at things online).

Creating a Financial Plan

An important aspect of writing your business plan will always include money. Here you will identify your expenses, income, and estimate your sales goals. It’s important to create realistic and well-thought-out measurements in this section, to understand how your plan will come together.

When looking at your expenses, consider all things that will change for you on a licensing, personal, and business level. Licensing may seem self-explanatory, but ongoing education, covering multiple states, and other things might pop up. Personal expenses are also easily overlooked — will you need to buy different clothes, will a new smartphone be important to your work, and will your cost of gas rise? Business expenses are things like your broker fees, advertising costs, and other things often charged directly from your office.

A true financial plan is not a rough collection of estimates or guesstimates. It’s a close look at the reality of the costs you will be facing when you choose to start on the endeavor, and a true understanding of what it will take to achieve your goals. One of the basic goals you will look at financially is the ability of real estate to keep you economically profitable in consideration of your time and resources.

Analyze Your Local Competition

In-depth research into your local competition will help you beyond your SWOT analysis. When you’re looking at other offices that might be competing with you, consider what sets you apart and makes you different. Also,  use this competitive insight to grow your brand  and sharpen the services that you offer to clients.

For example, if your focus is on first-time homebuyers, are there any competitors that also have this focus? What do they do that seems to work? What can you offer that they don’t? There are generally four areas that will set you apart in regards to your competition; the product (your brand and focus), the price (your commission and price you seek for your clients), the place (your ideal market you’ve chosen to focus on), and promotion (meaning the way you’ll choose to market to generate leads).

Understand Your Ideal Customer

Understanding your customer is critical in writing a real estate business plan. Without that important link, you won’t meet your goals, your marketing dollars will be wasted, and your time will be spent without result.

The important things to know about your customer are:

• How do you reach them? Will they respond better to emails, texts, or calls?
• What matters to your clients? Is it more space, interior luxury, or location?
• What brand does your client subscribe to? Will they value Walmart or Whole Foods more?
• What matters most to your prospective buyer? Is it space, price, or something else?
• What is your ideal demographic? This is age, sex, etc.

Having a firm grasp on these important things will help you develop your plan so that you can speak to what your market research is telling you. Perhaps your opportunity is in selling new homes in an up-and-coming area, or to military families who have been given new orders near a base. Referrals and leads will always attract outside of your ideal mindset, but this will help you focus your efforts.

Implementing Action Plans

An action plan is a carefully considered set of steps to take in  achieving a specific goal . For example, if your goal is to get ten new leads a month, an action plan will help you get there. An action plan establishes a clear goal and the different things that need to be done to reach your objective.

You might have different action plans for marketing, closing sales, ongoing education and personal development, social media goals, etc. All of these individual action plans will help carry your real estate business plan to fruition.

Evaluating and Revising Your Plan

Your business plan is sure to be a living document as time goes on. With a constantly evolving real estate market, it is critical to stay up to date with the latest news – not only for the industry, but also for the markets you specialize in. As you continue to meet and shake hands with individuals, new doors will open, offering you opportunities that you probably didn’t consider when you originally developed your plan.

For example, maybe you’ve met a developer who’s asked you to help list their properties. What you learn from your clients will be equally important to your plan – if things don’t matter, save time and resources by removing them. Additionally, if there are things missing (like virtual open houses, alternative social media focuses, etc), find a way to incorporate them into your plan.

There’s something to be said for pulling from the experience of others, and  having an experienced real estate coach look over and help develop your real estate business plan is a great way to jump past the typical pitfalls new agents face.  A new agent starting out , dreams of the financial freedom to spend more time with their family and friends. Skipping over the learning curve by having an experienced professional will only help you achieve your goals faster.

How to Write a Real Estate Business Plan for Agents

How do you achieve your career or business goals? Here’s a step-by-step guide on how to write a real estate business plan for agents.

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In a survey by Palo Alto Software, companies who write a business plan were twice as likely to successfully grow and secure a loan and investment capital. This is also true in real estate. Whether the newly licensed agents or seasoned brokers, a real estate business plan that will provide direction is essential to start and growing the business and career. 

In this article, we will present a step-by-step guide on how to write a real estate business plan for agents. But before we proceed, it’s important to understand the benefits of writing a business plan and what a good business plan entails. For real estate agents, a good business plan will help you answer the following questions:

• Where are you in your real estate career/business today?
• What do you want to achieve in your real estate career or business?
• How will you achieve your career or business goals?
• How will you measure your performance and how often?
• When and where will you make a course correction?

To answer these questions, it’s now time to create your personalized business plan. Here are 9 easy steps to get you going.

1. Understand the nature of your real estate business 

You must create a clear vision of your real estate career or business when writing a business plan. Your business planning starts with understanding the nature of your business and what you want to achieve through it.

In this stage, you need to briefly describe your business and define your business mission and vision. This will set the foundation of your business and serve as the guiding principle with which your business will operate.

If opening your own brokerage firm, you should define the type of business you want to run and the kind of agents you want to attract. As the ship’s captain, it’s important to identify with whom you want to grow your business.

2. Determine your career or business goals

Once you’ve outlined the nature of your business, your next step is to determine what you want to achieve in your career and business. To ensure your business is growing in all aspects, you must lay out your financial, personal, and growth goals. 

While being ambitious is a great trait in a businessman, make sure that your goals are SMART—specific, measurable, attainable, realistic, and time-bound. This will set your business expectations and provide a feasible direction as you launch your real estate business.

Here are some examples of SMART goals:

• Create your real estate business website in the first 3 months
• Hire a real estate assistant in the next 6 months
• Add 3 new real estate agents next year
• Sell 15 houses in the metro in the first year
• Increase the number of qualified leads by 25% each month using online tools (social media, paid advertising, and personal website).

You can also set personal goals relating to the amount of time you work and spend at home with your family for a better work-life balance. 

3. Identify your target market

Once you’re clear about the type of real estate career or business you want to run, it’s time to identify your ideal customers. Knowing your target market will help you understand how you’ll serve this niche and outline realistic, practical, and feasible strategies to achieve your business goals. 

To simplify targeted branding and fine-tune your marketing initiatives, you can further segment your market based on demographics, property type, geographic location, and financial capacity. This allows you to focus on specific clientele groups who would benefit the most from a kind of property or service you provide.

Here are some questions that could help you identify your target market:

• Who are your target clients or ideal customers? — home sellers or homebuyers, middle-income earners, high-income earners, etc.
• What is your target client’s story? — first-time homebuyers, newlyweds, retiring individuals, etc. 
• Where do they want to live? — specific address, subdivision, townhome, condominium, etc.
• What are they looking for in a home? — home features, neighborhood, accessibility, etc.

4. Research your local competition

After you’ve determined your target audience, your next goal is to understand your competition’s landscape and competitive advantage. To succeed in your local real estate market, you must understand who your competitors will be and what they do. This will also help you find unfulfilled niches and sectors of service that you might be interested in.

Thanks to mobile technology, it’s now easier to analyze your competitors. You can start by following them on social media to see who they are marketing to and what strategies they are using to attract their audience. You can then outline your competitive advantages and unique assets that can fulfill the need of your target market.

5. Develop a list of the services you provide

Once you’ve analyzed your target market and local competition, you need to develop a list of services your business will provide—whether you’re a real estate agent or a brokerage firm. It’s also essential to determine the area of specialization that you will focus on: will you be a listing/seller’s agent, a buyer’s agent, a designated agent, or a dual agent? Are you going to sell residential or commercial properties? 

If you’re unsure which niche to specialize in, you can start by listing the things that you (and your team) are good at, what you are passionate about, and the needs of your target clients.

6. Create a marketing strategy

Now that you have dialed down your target audience, local competition, and business services, it’s easier to outline your lead generation and marketing strategies. To be cost-efficient, your marketing strategy should be tailored to your target audience. For example, if you want to attract first-time homebuyers, you can maximize social media campaigns since the average customer is more likely to be younger. However, if your ideal customers are retirees, you can maximize your print resources, such as brochures, flyers, local newspapers, etc., to communicate with them.

For a more streamlined marketing strategy, you can use the following questions as your guide:

• How can you reach your clients effectively? — emails, texts, or calls?
• What are your clients looking for? — more space, interior luxury, or location?
• Which factors do your prospective clients consider the most? — space, price, etc?

Make sure to include the tools you will use to measure client experience in this section. 

7. Conduct a SWOT analysis

Your SWOT analysis can help you position your business in the market more effectively. SWOT stands for strengths, weaknesses, opportunities, and threats. By creating a SWOT analysis, you can identify the different factors that may affect the success of your business and mitigate any risks that may hinder your business operations.

Your strengths refer to the things your business does well. This may include your competitive advantages, internal resources, and tangible assets such as capital, technologies, etc.

Your weaknesses are the things your business lacks or your competitors have that you don’t. This may include limited resources and an unclear selling proposition.

Opportunities are underserved markets in your area that may need your specific services. Some of the opportunities you may identify are having competitors, emerging markets, and good social media coverage for your business.

Threats include external factors that may hinder your business’s growth. This may include unfavorable economic and political conditions, changing regulatory environment, and negative customer reviews.

8. Make an annual financial forecast

Your business plan must include your yearly financial projections. This is a forecast of your future revenues and expenses. Creating a financial forecast gives you a better outlook on how your business will perform. Your financial projections will also help you predict whether your business will be profitable and how much revenue you need to stay robust.

Your financial and sales forecast should include the following:

• Personal or business expenses
•  Starting and ongoing financial needs
•  Sales and growth goals

9. Set a timeframe to revisit your real estate business plan

Once you’ve completed your business plan, you should set a timeframe for revisiting your business goals, strategies, and projections. Your real estate business plan is a living document that you must constantly update to see which strategies worked and which areas need redirection. 

To ensure efficiency, we recommend doing a quarterly check-in to evaluate and revise your plan as necessary.

Components of a Real Estate Business Plan

If you’re ready to create your personalized real estate business plan, here are the essential components that you need to complete:

• Executive summary: This short section summarizes the entire business proposal so that readers can easily understand the business without having to read the entire business plan. It is easier to complete this section after all the business plan sections are written.
• Mission: This is an action-based statement that clearly defines your company’s purpose and how you will benefit your clients
• Vision: This refers to the long-term dream, goals, and unconditional direction you want to achieve for your business or career.
• Business objectives: Identify your short-term and long-term goals; make sure your short-term goals can help achieve your long-term goals
• Target market: This section details the types of clients and market segments you want to service
• Competition and competitive advantage: Identify your direct and indirect competitors, what they’re doing, and who they’re targeting. Also, include your unique advantages that could be your selling point against your competitors.
• SWOT: Analyzed your strengths, weaknesses, opportunities, and threats.
• Sales and marketing strategy: This section will include all the strategies, tools, and budget allocations you will utilize to attract your target market, generate leads, and successfully close deals.
• Timeframe: You should include a timeline of each strategy that you plan to implement. You can also include your business milestones, which detail your business goals with dates and the person or team responsible.
• Systems and processes: Identify all the systems and processes, along with the tools you will use to monitor your clients and business operations. 
• Financial forecast: This section outlines your financial and sales forecast, usually in the first three years.

Bottom Line

Putting on paper what your business is all about and where you want it to go will enable you and your team to meet your goals more efficiently. By learning how to write a real estate business plan as agents, you’re not only saving time , money, and effort but are also setting a feasible direction for your business to launch, operate, and grow. Nevertheless, you should back your business plan with proper implementation and regular follow-ups.

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Real Estate Agent Business Plan Template

Written by Dave Lavinsky

Real Estate Agent Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their real estate agencies. On this page, we will first give you some relevant information with regard to the importance of real estate business planning. We will then go through a real estate agent business plan template step-by-step so you can create your plan today.

Download our Ultimate Real Estate Agent Business Plan Template here >

What Is a Business Plan?

A business plan is a living document that provides a snapshot of your real estate agency as it stands today and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

A business plan can help you stay up-to-date on market trends, stay ahead of your competitors, and helps you set measurable goals But most importantly, it will force you to think through every step of starting and growing your real estate agency so that you can avoid potential roadblocks along the way. This also helps you monitor the effectiveness of the campaign over a given period.

If you’re looking to become a realtor or grow your existing real estate agency business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your real estate agency in order to improve your chances of success. Update your business plan regularly as your agency grows and changes.

Sources of Funding for Real Estate Agencies

With regard to funding, the main sources of funding for a real estate business are personal savings, credit cards, and bank loans. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Finish Your Business Plan Today!

How to write a business plan for a real estate agency.

Below is an example of a real estate plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal is to quickly engage the reader. Explain to them the type of real estate agency you are operating and the status; for example, are you a startup, do you have a real estate agency that you would like to grow, or are you operating a chain of real estate agencies?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the real estate agent industry. Discuss the type of real estate agency you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of real estate agency you are operating.

For example, you might operate one of the following types:

• Residential Sales and Rentals : this type of real estate agent specializes in serving the private residential market.
• Commercial Sales and Rentals : this type of real estate agent specializes in commercial, industrial, medical, etc. properties

In addition to explaining the type of real estate agent you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the real estate business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the real estate industry educates you. It helps you understand the niche market or focus area in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards aerial videos of the listed property, it would be helpful to ensure your plan calls for a drone or drone operator.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the real estate business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• How much growth is expected for the industry over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your agency? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your realtor business plan must detail the prospective clients you serve and/or expect to serve.

The following are examples of customer segments: residential, office space, retail space, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of real estate agency you operate. Clearly, homeowners would want different services and would respond to different marketing promotions than manufacturers.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most real estate agents primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other real estate agents.

Indirect competitors are other options customers have that aren’t direct competitors. This includes For-Sale-By-Owner and similar DIYers. You need to mention such competition to show you understand that not everyone who sells or purchases property uses the services of a realtor.

With regards to direct competition, you want to detail the other real estate agents with which you compete. Most likely, your direct competitors will be agents who cover the same target market.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses or analyze using a SWOT Analysis. Unless you once worked on other real estate teams, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior services?
• Will you provide services that your competitors don’t offer?
• Will you make it easier or faster for customers to engage your services?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a real estate agency, your marketing plan should include the following:

In the product section, you should reiterate the type of real estate agency that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to listing properties, will you offer home staging on those property listings?

Document the prices you will offer and how they compare to your competitors. Essentially in the product and price subsections, you are presenting the services you offer and their prices.

Place refers to the location of your agency. Document your location and mention how the location will impact your success. For example, is your real estate agent located next to a heavily populated office building, gym, etc? Discuss how your location might provide a steady stream of prospective clients.

The final part is the promotions section. Here you will document how you will drive customers to your location(s). The following are some marketing efforts you might consider:

• Cold calling
• Direct mail and flyers
• Making your real estate agent’s storefront extra appealing to attract passing customers
• Social media marketing
• Advertising in local papers, magazines, and websites
• Reaching out to local bloggers and websites
• Local radio advertising
• Banner ads at local venues

Developing a marketing strategy and implementing it helps you identify and locate your current value proposition in the real estate market with specific time frames to execute. This strategy will be included in your business strategy and plan as well as establishing your overall objectives. It can also involve referral marketing strategies, retention strategies, and ways of gaining new clients.

Operations Plan

While the earlier sections of your realtor business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two key elements as follows.

Everyday short-term processes include all of the tasks involved in running your real estate agency such as prospecting for new customers, advertising listings, going on showings, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th house, or when you hope to reach $X in average sales price. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your agency’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in the real estate business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate agencies and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your real estate agency, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a real estate agent:

• Location build-out including design fees, construction, etc.
• Cost of equipment like signs, software, etc.
• Cost of advertising materials and maintaining an adequate amount of office supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease.

Putting together a business plan for your real estate agency is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the real estate business, your local competition, and your potential clients. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful real estate agency.

Real Estate Business Plan FAQs

What is the easiest way to complete my real estate business plan.

Growthink's Ultimate Real Estate Business Plan Template  allows you to quickly and easily complete your Real Estate  Business Plan.

What Are Some Common Lead Generation Strategies For a Real Estate Agency?

Lead generation strategies can increase sales and increase the customer base. Lead generation can be conducted through organic and paid marketing campaigns to reach potential customers.

A successful lead generation program will help an agent generate leads, nurture leads through the process, and renew contacts in order to maximize potential. It can take several steps for leads to be cultivated using multiple-pronged approaches. Using organic strategies includes organizing a meeting or networking event in your field or interacting with people.

How Can I Write a Mission Statement For My Real Estate Agency?

All real estate business plans must include the mission statement. It will help you realize your business goals. When you have crafted an influential mission statement, all other components of your realtor marketing efforts should fulfill this statement. You should list the target audience, the products/ services you offer, and the uniqueness of your own business. Typically, if your mission statement is short and simple it should summarize a business objective.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

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How to plan, start & grow a real estate business in 2021.

So, you have long waited to unchain yourself from the 5-9 work environment, and now you have a chance to start your own real estate business . But unfortunately, you are having a hard time determining where to get started. Worry no more. Experts at Absolute Strategic Agent have got you covered with a comprehensive list of practical ways to plan, start, and take your real estate business to new heights. Let us dive in.

Table of Contents:

• How to Plan a Real Estate Business

Get Your Life Goals Right

Draft a business plan, find a mentor, pick an entry point, get your marketing plan right, build a website, create a lead nurturing strategy.

• Starting a Real Estate Business

Get Licensed

Join a brokerage firm, register with the nar, brand yourself, define your ideal customer, be realistic on the profits.

• How to Grow Your Real Estate Business

Be More Purposeful with Networking

Create a referral system, optimize your website, publish blog posts regularly, leverage social media campaigns, harness the power of google ads, promote your testimonials, manage your time, » how to plan a real estate business.

Success in an investment primarily lies in aligning your personal goals with your business goals. Admittedly, you look to venture into real estate with the ultimate goal of reaching several heights higher than your current position. But only with clear life goals can your business goals have a sense of direction.

It all boils down to what you want in life. You will want to decide what time you want to start and finish work, the amount of salary to take home, the amount of money to save towards particular expenses, how you want to feel every day, and when to retire. With this in mind and writing, it becomes easier to channel your profits towards your ultimate life goals.

A business plan details your real estate company’s future, clearly outlining what you want to do and how to it. A good real estate business plan is precise, easily understood, and clearly outlines the following essential details:

• Industry summary – Identifies the key players, trends, and estimates of real estate sales.
• Market research and analysis – Looks into your target clients, their geographic location, and their needs.
• Marketing strategy – Outlines how you intend to market your business and convert prospects into paying customers.
• Competitive analysis – Highlights how your direct and indirect competitors meet their goals and how you intend to distinguish your business from them.
• Operating plan – Details your business location, kind of employees you desire for your business, and other operating essentials.
• Financial plan – Highlights all things financial, including expected startup costs.

Do yourself a favor by finding a mentor who can help you with advice, guidance, and connection you need to grow your business.

A mentor can help review your business plan, get you the connections you need at an early stage, and help you manage critical aspects, from problem clients, nightmare customers, marketing tricks, tax strategies to market downturns. Top professionals to consider for real estate mentorship include real estate experts, marketing gurus, financial advisors, and even social media influencers.

There are plenty of entry points to pick in real estate. You probably intend to start as a real estate agent and grow your way to owning a brokerage company. Perhaps you want to start with smarter homes and work your way up to dealing with luxury homes. Or you have secured enough finances to move directly into an ownership position.

Whichever entry point you pick, understand that your business will grow over time as you gain expertise and make a name for yourself. Gradually, you form a foundation for additional responsibilities, growth, and various types of client services.

As you set your real estate ball rolling, typically, it is all about a business plan, engaging mentors, and building awareness among friends and family. But these are not enough to grow your business to the levels you desire. A Robust marketing strategy can do the trick.

An effective real estate marketing strategy starts with identifying your unique selling proposition(USP). What difference can you bring to the real estate sphere? And what do your personality and unique approach mean to your prospects? It is also essential to familiarize yourself with the industry trends and identify the best ways to communicate them to your prospects.

Over 85% of home buyers start their search online, and almost 41% contact a real estate professional after perusing the web for a home. Therefore, building a strong web presence becomes non-optional for real estate agents looking to edge over their competitors.

Most importantly, get a website. It makes your business’s first impression and will often be the first point of contact between you and your prospects. A functional real estate website is attractive, easy to use, mobile-friendly, and offers value to visitors. Ensure it communicates your unique selling proposition, speaks your customers’ language, highlights success stories with your previous customers, and offers visitors an easy way to contact you.

Lead nurturing is the process of guiding your ideal buyers through the sales funnel, right from the familiarization stage to the buying stage. It involves communicating with your prospects regularly on their preferred channels.

Your lead nurturing plan should list all the materials you intend to invest in this strategy. Back the lead formula with a sales plan, which ties your prospects to your calendar and helps accelerate the sales process. Whether you opt for a series of emails, direct mails, or meeting prospects in person, leverage CRM (Customer Relationship Management) automation tools to get the most out of your lead nurturing efforts.

» Starting a Real Estate Business

The first step towards starting a real estate business is getting a real estate license. In most US states, a real estate license allows you to deal with residential properties. You need a commercial license to sell business properties.

The costs, qualifications, and timeline for a real estate license differ from state to state. But typically, you will be required to enroll in a pre-licensing course, which includes topics such as fiduciary responsibilities, types of property ownership, fair housing laws, contracts, etc. Secondly, you need to pass the real estate licensing exam by answering 70%-75% of the questions correctly. The next step is submitting a real estate license application and pay any applicable fees. Still, the licensing board may require you to submit your fingerprints for background checks.

Work towards joining a brokerage firm, and carefully choose between a franchise brokerage and boutique brokerage.

Most states require real estate agents to work in the industry for two to four years and complete a minimum number of real estate transactions before applying for a broker’s license. You also need to complete a pre-licensing education and pass a broker’s exam. The last step is completing a broker license application and paying applicable fees, which typically range between $150 and $200.

Another milestone for your real estate business is becoming a member of the National Association of REALTORS®(NAR).

With NAR membership, you enjoy exclusive resources that will get you ahead of the curve, from the NAR Library, Member Value Plus Program, REALTORS Benefits Programs, and more. You also get access to several member-only insurance options as well as financial and risk management programs. Cognizant that continued learning is elemental to a REALTOR’s success, NAR also offers you a wide selection of educational tools.

Among the most rewarding elements of starting your own business is the incredible opportunity to build a personal and business brand. Branding is more than the font type you use or the appearance of your letterhead. It is also about the message you convey to your clients, colleagues, and the public and how you communicate this message.

Choose a motto that speaks deeply held personal and business beliefs. And work on artistic elements, such as font, logo, color scheme, and others, that convey a particular feeling around your business. It would help if you also put a face behind the brand. As such, capture great headshots that inspire investors and potential customers to work with you.

You cannot serve all types of real estate customers, the same way trying to be a master of all real estate trades is detrimental to your success. You do not expect first time buyers, second-time buyers, senior buyer, and prospects with a preference for luxury to have similar concerns, goals, needs, and even budget.

It, therefore, helps to settle on particular types of prospects. To fully resonate with the prospects, identify their desires, problems, and pains, and look for ways to address them. From there, tailor your marketing efforts, brand awareness, and messaging towards driving more of your ideal prospects to your business doors.

Understand that it takes dedication and time to build a sustainable career in the real estate industry, and have the patience to learn the process. So, do not be carried away with generating million dollars in sales in the first few months. But by offering value and consistency and amassing valuable connections, in the long run, you build a reputable brand, profitable audience, and contacts database that will propel you to your financial targets.

» How to Grow Your Real Estate Business

Also Read: Generate Leads Online from Your Affordable Real Estate Website

To grow your business, focus on meeting and surrounding yourself with like-minded individuals who can help you reach specific business goals. In events, aim to connect with professionals who can bring value to your business, whether you need someone to offer you financial assistance or a professional who can share some advice.

Using personalized and straightforward emails, request current and past customers to recommend your business to friends and family. And do not forget to reward each referral. It shows your thoughtfulness and encourages the referrers to drive more leads to your doors. Test several referral ideas and optimize the most effective ones.

The failure to optimize your website means that your prospects will not find your website organically. Make your site crawlable by search engine bots and optimize it with highly relevant keywords to increase its ranking and visibility on search engines.

One of the most effective ways to increase your site’s visibility is blogging. Cognizant that Google ranks webpages, strive to create content that resonates with your prospects. Offer helpful tips for buyers and sellers, write about industry trends, and leverage other blog ideas for real estate agents to drive more leads to your website and grow your thought leadership. And always remember to optimize your content with keywords highly relevant to your real estate niche.

Chances are plenty of your prospects actively use social media. Tap into this potential by running social ads and sharing engaging content, including pictures and virtual tours of new properties on the market.

Share your success stories while congratulating new homeowners on social media. This allows you to showcase your commitment to improving people’s lives, instilling more confidence and trust in potential customers.

Elevate your online visibility quickly and drive instant traffic to your website via Google ads. Success in search ads primarily lies in creating compelling ad copies backed by effective bid and keyword management.

But note that real estate is a highly competitive industry with high keyword prices. As such, ensure you pick highly effective and affordable keywords that will bring in leads without breaking your pockets.

Testimonials play a critical role in building trust and credibility for your business. After every successful transaction, send your clients a link via email to leave you an online review. It does not matter whether you direct the customers to Yelp, Google, your website, or a property search site, but make sure you get their reviews.

Focus on things that will take your business to the next level, rather than forever struggling to reach the end of your to-do list. And use time management software, such as Trello, to organize your day, week, and month. Doing so, completing essential tasks becomes a walk in the park.

Also Read: How Top 10 Real Estate Websites Get Half of Traffic and You Don’t

Propel Your Real Estate Business to the Next Level

There are plenty of ways to grow your real estate business and stand out from the pack. Test each of the above ideas, identify the most effective ones, and optimize them to become the most sought-after real estate agent in your neighborhood.

At the heart of working real estate marketing strategy is an intuitive website that inspires visitors to take the desired actions. Absolute Strategic Agent can help you build an alluringly beautiful, interactive, Google-indexable, and mobile-responsive website that speaks your brand and your customers’ language and quickens the process down the sales funnel. Call us today at 805-413-7895 , or reach us online to receive a free estimate for your new website or learn more about our website services uniquely tailored to real estate agents.

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Real Estate Business Plan

Things to Consider Before Writing a Real Estate Business Plan

Be specific.

The real estate industry is broad when it comes to work and what you can do. It can either be a source of primary or passive income. At the same time, you might be involved in the industry as an investor, agent, or builder. Decide what you want to do and plan on that basis.

Do your research

The trends of the real estate business change constantly, hence doing your research and updating it constantly is a crucial part of your profession.

As your knowledge and expertise is your greatest asset in this industry, keep expanding it to stay at the top of things.

Build a team of skilled professionals

Having a team you can build your real estate business with is essential.

Select a group of individuals with a diverse set of talents ranging from good communication skills to brilliant analytical skills. Given the dynamics of the real estate business, you never know what skills might come in handy in your business journey.

Be ready for change

As we have constantly discussed, real estate is a dynamic industry. Change is the only constant you’ll have in this business.

Thus, it is important for everything from your plan and way of doing business to be change-friendly.

Sources of Funding for a Real Estate Business

Gaining funds is one of the major reasons for writing a business plan. And here are a few good funding options for your real estate business:

A traditional loan is one of the most basic options for getting funded. You can opt for this if you have a good credit score.

Non-bank mortgage lending

This is a good option if you don’t want to go through a lot of paperwork.

The asset-based mortgage

For this, the lenders look at the rental value of your property and provide a loan on that basis. It is a good option if you don’t want or can’t get a loan based on your personal assets or income.

Above all, it is essential to plan your business to figure out your funding requirements and the right way to fulfill the same.

Write Your Business Plan

If you have enough connections, and the ability to find places for people that have attributes they want and need then a real estate business can be a profitable one for you.

A business plan helps you get funded, explain your ideas to the stakeholders of your business, and make better decisions.

Hence, planning is an important aspect of starting or growing your business.

It has been created using Upmetrics online business plan software that helps you create dynamic and customizable plans anywhere and at any time.

Our sample real estate business plan can help you with writing a well-rounded business plan for your business. It can act as a guide and prevent you from getting stuck in a certain section for too long.

Real Estate Business Plan Outline

This is the standard real estate business plan outline which will cover all important sections that you should include in your business plan.

• Market Opportunity
• Demand for Housing
• Financing & Investment Forecast
• Introducing Kegan
• Business Model
• Short Term Goals
• Long Term Strategies
• Keys to Success
• Contemporary Living for the 21″ Century
• The Complete Package
• Pricing Strategy
• Implementation Strategy – Action Plan
• Target Market Overview
• Housing Shortage Overview in Saudi Arabia
• Housing Shortage Overview in Riyadh
• Housing Prices
• Kegan Home Prices
• Market Positioning & Brand
• Marketing Strategies
• Sales Strategies
• Sales Process
• Competitive Landscape
• Competitive Advantages
• Rashid Bin Said
• Director of Construction
• Member name
• Chief Accountant
• Director of Marketing & Sales
• Other Staff
• Independent Directors
• Solid Balance Sheet
• Impressive Cashflow
• Financial Summary
• Financial Assumptions
• Income Statement (Five-Year Projections)
• Balance Sheet (Five-Year Projections)
• Cash Flow Statement (Five-Year Projection)

After getting started with Upmetrics , you can copy this sample real estate business plan into your business plan and modify the required information and download your real estate business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample real estate business plan

Need help writing your business plan from scratch? Here you go;  download our free real estate business plan pdf  to start.

It’s a modern business plan template specifically designed for your real estate business. Use the example business plan as a guide for writing your own.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Create a New Real Estate Agent Business Plan (A Comprehensive Guide)

Last updated on November 14, 2021

Quick note! RealEstateLicenseTraining is partnered with the best online real estate schools. When you sign up using our links, we may get a small affiliate commission. Read how we conduct our reviews here . 

Launching a real estate career without a plan is like going to war without a weapon. 

Having a plan in place, on the other hand, prepares you for the challenges ahead and helps you make wise decisions.

Think of your real estate business plan as a roadmap to your success. Without it, you may be lost and unable to set a clear direction for achieving your objectives. 

But how do you create a new real estate agent business plan? 

Here, we will give you a comprehensive guide to creating a new real estate agent business plan. We’ll also mention the importance of one. 

So let’s get straight into it! 

Why Do You Need A Real Estate Business Plan?

A plan is not always a guarantee for success, but it serves as a tool to help guide your decisions. It articulates your vision, provides clarity on different aspects of your business, reduces risks, and identifies gaps in your strategies. 

Most importantly, a business plan reminds you of your whys and goals, as well as motivates you to work on them.

So you can see why it’s important to have a business plan. 

The 7 Steps to Creating a New Real Estate Agent Business Plan

These are the steps to create a new real estate agent business plan:

• Write an executive summary
• Write a mission statement
• List your SMART goals
• Perform a SWOT analysis
• Know your target clients and competitors
• Develop marketing and lead generation strategies
• Evaluate your business plan

Let’s get into the details. 

1. Write an executive summary

An executive summary briefly outlines your real estate purpose and goals. It is usually one to two pages long, clear, and concise enough to give the reader a quick grasp of the elements of your business plan. Its contents include but are not limited to the following:

• A short description of your real estate properties
• A description of your target market
• A description of your competitors and the advantages you have over them
• A financial summary
• An overview of your business’s growth potential

2. Write a mission statement

Your mission statement should support your real estate goals. If you follow it, you will achieve your vision. It should be short and specific and must include the following:

• What you can offer potential buyers
• The overall value of your service
• Who will benefit from your service

3. List your SMART Goals

SMART stands for specific, measurable, attainable, realistic, and timely. Setting goals with these characteristics will encourage you to stick to them until you reach them. 

This is an example of a SMART goal: “Sell 20 houses in the Bay Area in the first quarter.”

4. Perform a SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis is a framework that evaluates your competitive position based on the four factors. It is a helpful tool in developing a strategic plan. 

Strengths and weaknesses pertain to internal factors, whereas opportunities and threats are external. 

Below are a few examples:

5. Know your target clients and competitors

Identifying your market niche is an essential part of your real estate business plan. Knowing your target clients will help you build realistic and feasible marketing plans. Determining a specific audience also lets you save money, time, and effort.

Below are some questions you need to ask yourself when identifying your target market:

• What is the demographic of your ideal clients? (Age, location, and status.) 
• What do they do for a living, and what is their household income?
• What are their defining characteristics?
• What are their preferred modes of communication? (Phone call, e-mail, text message, or via an instant messaging application)
• Which businesses do they currently use for their real estate transactions? Who are your competitors?

Once you know your competition, It is worth asking yourself these questions:

• What are your competitors doing better?
• What channels do they use for their marketing campaigns? 
• How well do these channels work for them?
• Are there any methods your competitors have not tapped that may potentially work to your advantage?   

Knowing your competition will allow you to strategize plans on how you can outperform them.

6. Develop marketing and lead-generation strategies

The next step is developing your strategies. 

Create a detailed action plan on how you will promote yourself to your target clients. 

They can be a combination of traditional and contemporary methods. Also, you can devise a strategy based on what you’ve previously learned from studying your competitors.  

For example, when building an online presence, think of the lead-generation techniques that you plan to integrate into your website or social media page. 

Will you be focusing on outbound marketing? Or, will you take on a more organic approach, such as SEO (search engine optimization)?

Your lead generation methods may change, but including initial strategies in your business plan will help you identify which ones work and which ones don’t.

7. Evaluate your business plan

Finally, your business plan shouldn’t be static. The industry evolves, the market fluctuates, and so should your plan. It should stay relevant and be able to adapt to constant changes. 

Now that you know how to create a new real estate agent business plan, it’s time to get down to writing it. Any more time you spend without a concrete business plan could mean increased risks and wasted opportunities. 

Don’t drag it out. The sooner you finish your business plan, the better. Remember, the old saying holds true; if you fail to plan, you plan to fail.   

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Welcome to Q4! From pumpkin spice to apple pie to holiday magic, there is a lot to look forward to this time of year.

So don’t let 2021 business planning put a damper on your mood this season! While getting started on your real estate business plan can be tough, it is the best method for success in the new year.

At Buffini & Company, our real estate coaches guide agents on how to craft the perfect business plan, including must-have elements and what they can do to implement them.

Check out the five key pieces of any successful business plan!

Relational Marketing Strategy

Make sure your real estate marketing plan includes safe ways to connect with clients and strengthen relationships. Focus on a value-ad real estate marketing strategy that provides your clients with useful information about the market, finances and more via mail and email. When you invest in relationships, your connections will tell their friends and family to invest in you for all things real estate!

Consistent Lead Generation

Your real estate lead generation strategy must be consistent. Each day, you should be calling an old client, writing a personal note or even “popping by” their door with a small appreciation gift to show that you are still there for them. Even if they aren’t looking to buy or sell right now, they may have a family member or friend who is — by staying in touch with these folks, you are actually generating leads in the form of their referrals! This should be a consistent part of your business plan.

Results Tracking

The best real estate coaches know that without results tracking, there is little room for growth. Your real estate business plan should include a system that allows you to track your lead generation, transactions and marketing initiatives. That way, you’ll know exactly what’s working, and what you may need to do differently. This tracking will lead to increased profits in your future, so make sure your plan isn’t missing this! Buffini & Company One2One Coaching clients get access to Referral Maker ® CRM to take care of all of their tracking needs.

Personal Growth

You need to get your head in the game as well when you’re on your journey to success! Set clear goals that guide your business strategy. Commit to positive, uplifting media that inspires you and teaches productive habits. When your mind and attitude are sharp, your business follows suit.

Real Estate Coaching

Everyone needs some accountability to make sure you stick to your business plan! A real estate coach will guide you in your business, making sure you are doing what you say you’re going to do. They also provide new strategies and recommendations to help you perform at your best. If you’re in a jam, they can give you some clarity to work through it. Real estate agent coaching is a great complement to an exceptional business strategy.

Ready to plan your business for 2021? No business plan is complete without Buffini & Company One2One Coaching ! This real estate agent coaching program pairs you with a coach who understands your natural gifts and abilities, and how to translate those to a successful Working By Referral operation.

Sign up for a free business consultation today to see what Buffini & Company One2One Coaching can do for you!

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6 Steps to Growing a Winning Business in 2021, According to Gary Keller

February 12, 2021

Keller Williams co-founder and KWx executive chairman Gary Keller has spent decades in the real estate industry – first as an agent himself, and later as an entrepreneur building out the world’s largest real estate franchise. Not only has he seen the business migrate from Rolodexes to sophisticated database technologies, but through Keller Williams’ own Command platform release, he’s played a key role in shaping the future of the industry, a future which keeps agents at the center of the transaction. In a recent livestream, Keller spoke frankly about the ways agents can create a winning business in 2021. Here are six points that stood out:

1. Set a big goal and a big plan Set a major goal, or a someday goal for a time in the future. Maybe it’s growing your business to be a million-dollar business, or perhaps it’s growing the size of your team. This big goal doesn’t have to be specific. Then, create smaller, more specific achievable goals along the way that will eventually get you to your big goal. Every day, focus on what you can be doing right now to achieve your someday goal, and do it. The number one reason agents fail, adds Keller, is because their plan for how to grow their business is too complicated. “They endorse the idea of complexity,” he says, “instead of whittling it down to something simple.” In reality, top agents find that it’s committing to just a handful of actions or strategies that ultimately determines success. “Then, all the dominoes fall after that,” he says.

Related reading: 7 Common Goal-Setting Mistakes to Avoid

2. Block off mornings for lead generation

“Every real estate agent, their only goal when they get up in the morning should be to lead generate, to feed the data, to fill the database,” Keller says. That’s because the research is clear – top agents regularly engage in three to four main lead generation activities plus three to four minor lead gen activities. “I built my entire organization initially around generating the lead,” Keller adds. If your personality isn’t perfectly suited to lead gen, or you just don’t enjoy it, he says, that’s OK. Commit to putting in the time anyway, so that eventually, you’ll get to a place where you don’t have to lead gen as much. As you lead generate, you’ll also need to make sure you’re properly storing your data. That’s where databases come in.

Related reading: Reclaim Your Time Through Time Blocking

3. View your database as your business

“The basis of all great businesses is the database,” Keller says. Building one, growing it and cultivating it is a key to success. Top agents zero in on their database. They see it as a daily priority above and beyond making a sale. A sale is something nice that happens along the way. “My goal was to see if I could become your Realtor of choice,” Keller says, “or your Realtor for life and get you into my database.” The business relationship follows.

Additionally, top agents calculate and know how big a database they need to achieve their goals and then work toward that number. For example, a database of between 4,000 to 6,000 contacts often eventually translates into a Millionaire Real Estate Agent. “The goal is to be adding people consistently into your database,” Keller says. Then nurture it by consistently and thoughtfully following up with your contacts. “By knowing who my customers are, and knowing who my database is, I can wake up every day and provide them value.”

Commit to adding three new contacts to your database each day – their name, address, phone number and email – and that will translate into 720 new contacts a year.

Related reading: Capture 200+ Contacts in One Day With a Reverse BOLD

4. Focus on referrals

Referrals often pay the highest commission, Keller says, and they – along with past clients – can be among agents’ most loyal leads. “They’re going to pay you the most amount of money per deal commission-wise, and they’re going to be the most loyal to you,” he shares. Agents can help encourage referrals by regularly reaching out to people in their database, says Keller.

When he started his business years ago, KWRI’s own VP of industry Jason Abrams leaned into referral relationships by sharing his mission and value with a fellow agent while at Family Reunion – Keller Williams’ biggest real estate training event of the year. “Months after we met, long after Family Reunion had come and gone, she called to see if I could help her professional football client who had planned to play in her hometown of Miami, but was signed with the Detroit Lions instead,” he says . “I jumped into a limo and showed him a selection of homes. When I got the check for the house he bought three weeks later, it was the most money I’d ever seen in one place.” 

Related reading: Tammi Juengst: Turn Relationship Into Referrals

5. Don’t be afraid to delegate

To commit time to lead generation and focusing on building your database, you’ll likely need to delegate tasks to other people on your team, and that’s OK. “Everything else can be delegated,” Keller says. Likewise, once you’ve built up your database to the number you need to achieve your goals, you’ll be able to delegate nurturing your database as well.

The Organizational Model of The Millionaire Real Estate Agent shows agents exactly how to exponentially grow their business by leveraging the talents of others. Hire people for staff positions to handle administrative, buyer and seller duties. Your administrative assistant should be your first hire. Then, once you have more clients than you can handle on your own, you can hire sales staff. Finding talented hires lets you focus on lead generation.

Related reading: The Organizational Model: Leverage Your Way to Limitless Success

6. Put it all together

Take the following steps as you work on lead gen and on building your database:

• Calculate your current database number.
• Set a specific database goal for the future.
• Build a lead gen plan to get there. Keller recommends a minimum of four days a week for a minimum of two hours, though five days a week for three hours is better.

Keller says that with its Command technology , Keller Williams is building the tools to allow a real estate agent to build a database-based business. And, with that in place, “your relationships will come to you, and they will stick with you.”

For more insight into how top agents at KW are finding success, join us at Family Reunion 2021 , this year a digital experience.

Tags: Gary Keller Top Agent Tips

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Every Real Estate Agent Needs a Business Plan

We launch our 2021 blog with a topic that should be of critical importance to every real estate agent, regardless of how much time you have in the industry: Business Planning.

According to the National Association of Realtors, 87 percent of all new agents fail after five years in the industry. If you’re asking what’s so special about the other 13 percent, the answer is simple: business planning.

It is estimated that business with a plan grow up to 30 percent faster than those without one. Still, the vast majority of real estate agents go through their days without a business plan. Indeed, many agents succeed without a plan, but those agents, by far, are the outliers. The truth is, many agents don’t want to spend the time and energy working on a business plan (yes, experienced, as well as novice agents). This is especially true if your business is solid at this moment. If you’re getting transactions, why take the time to worry about a plan. Of course, the answer is simple (as high performing agents know all too well): real estate is fickle, and you can’t always count on things running like a well-oiled machine.

Before we get into the nuts and bolts of business planning, a word on the “value” of going through the planning process. The primary benefit of business planning is that you have a process to hold yourself accountable. As we’ve written before in this blog, the numbers don’t lie. And top performers take comfort in the fact that numbers don’t lie. They want to know everything in as much detail as possible, the good, bad and ugly. With this knowledge, they can continually make adjustments to meet their goals.

Below are a number of elements that should go into your realtor business plan. Some lists will vary. Our goal here is to outline a business plan primarily for those who have never written one.

• Mission/purpose: Why are you in the real estate business? What gets motivated every morning? Or, if you’re not motivated every morning, are you even in the right business? It’s important for all of us to take a step back and do some self-reflection about our purpose, and to assess what’s important in our lives.
• SWOT: Self-reflection should also include some objective self-assessment. Take time to honestly assess your strengths, and weaknesses. If your list of strengths is dramatically longer than your list of weaknesses, it’s possible you’re being less than honest. What opportunities do you see to expand your business (maybe becoming a neighborhood expert?)? And, what are the threats on the horizon?
• 12 – month transactions and/or revenue
• Average commission per transaction in your MLS
• # of listings you’ll need to reach your goal
• How many listing presentations to yield a single listing?
• How many calls to get one listing presentation?
• How many calls to reach/talk to one prospect?
• How many hours do you need to prospect each day to reach your goal?
• Prospecting expired listings exclusively
• Prospecting FSBOs exclusively
• Becoming a neighborhood expert, through neighborhood farming
• Working your sphere of influence
• Focusing on the luxury/high-end market
• Personal expenses: Housing, vehicles, health insurance, utilities, education, entertainment.
• Business expenses: Vehicle, phone, office space, business taxes, website hosting, etc.
• Start-up: If you’re new to the business, you’ll have start-up costs, such as website development, licensing fees, business cards and on-boarding fees to a brokerage.
• A world-class Customer Relationship Management (CRM) program, such as Vulcan 7. Vulcan 7 is a comprehensive system built around the best expired and FSBO leads delivered to your desktop every morning. Learn more about Vulcan 7’s features HERE.
• A professional coach. Investing in a coach provides you with someone who will help to keep you focused and accountable.
• Industry seminars and workshops. Even in the time of COVID, there are numerous online workshops that connect you with other real estate professionals and expand your understanding of the real estate business.
• Marketing and personal brand development: Personal branding is an essential tool for any real estate agent. Whether you work with a branding expert, or invest the time yourself, the more you know about branding, the better you’ll be a defining yourself in the marketplace.

IMPORTANT: If you’re going to take the time and energy to write a business plan, make sure you review it daily, or even several times a day. Many small business people develop a business plan, so they can say they did it. But then it sits in a desk drawer or in a folder somewhere deep within their computer. Keep your business plan in a place where it’s convenient to look at it frequently. The more you take the time to study your plan, the more it becomes a part of you, and the more you become invested in achieving your goals.

As we said at the outset of this post, very few real estate agents invest the time to write a business plan. Therein lies YOUR opportunity! By writing a business plan, you help to define yourself vis-à-vis the other agents in your area. But perhaps more importantly, a well-crafted plan becomes the foundation for your business, a tool to inspire you on a daily basis and the roadmap to your future success.

Good luck in 2021.

Doug Spak has over four decades of experience as an advertising copywriter, agency creative director, blogger, and content creator. He joined Vulcan7 as a Content Specialist in 2016. In addition to ongoing website copy refreshes, Doug has produced over 300 blog posts while developing content for Vulcan7’s social media platforms.

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Real Estate Agent Business Plan

If you are reading this blog, then there’s a possibility that you are planning to start your real estate business. You must be researching about the best markets, exploring networking opportunities, reaching out to marketing and advertising agencies, and looking for ways to formulate an effective real estate agent business plan. 

Well, you have come to the right place! 

In order to build a profitable real estate company , you need to lay emphasis on numerous factors like budget, services to be offered, advertising platforms, brand and team building, reputation management, etc. However, the goals should be specific and achievable so that executing and measuring the performance of your plans becomes easy. 

So in this blog, we will shed light on some actionable steps to cultivate a real estate business roadmap that will help you succeed!

What is a Real Estate Agent Business Plan?

A document that addresses three important questions of any new business – “What you want to do,”Why you want to do,” and “How do you plan to achieve it,” is called a business plan. 

If we specifically talk about real estate agent business plan, then it will enumerate upon your niche, business goals, target audience, short- and long-term strategies, SWOT analysis, market research, funding opportunities, etc. The plan should comprehensively capture the strengths and shortcomings of your company so that you can set achievable and measurable goals. 

Why do you Need a Business Plan?

A real estate agent business plan will help you identify your strengths and weaknesses, your marketing and advertising strategies, and the areas where you can establish a firm presence. It will also give you an overview of where you stand in the industry and how you can make a course correction. 

Here are the other advantages of documenting your plan:

• It will help you position your brand and reposition as per the changing environment 
• You will be able to understand the market and your competitors better
• You will be able to identify your audience and their needs
• You can create a finance and revenue model
• It will help you examine the feasibility of your plans
• You can document your marketing plan and look for ways to reach the audience
• Last but not least, a business plan will assist in tapping new opportunities

Always remember that research is the GPS to effective delivery. So when you have identified the issues prevalent in the real estate industry and have devised some strategies for working on the loopholes, you will be able to grow your business manifolds. 

How to Make an Effective Real Estate Business Plan? 

To make an effective real estate agent business plan, you need to identify the areas where you can deliver maximum results with minimum resources and areas where you may need assistance from others. You can do this by asking yourself a bunch of questions like:

• Why did you choose a specific niche?
• Who is your audience and where you can find them?
• What are the threats that can act as a hindrance?
• What are the opportunities that you can tap to grow your business?
• What is your 30:60:90 day plan and how will you measure your performance?
• How much can you spend on different tasks?
• Do you need to hire more employees? If yes, then for which department?

5 Step Real Estate Agent Business Plan

A well-structured business plan will act as your personal guide and will keep you on track of your goals. Additionally, it will help you chart a system which will make it easier for you to comprehend which strategies are generating the highest ROIs and what isn’t working. In the following paragraphs, we will share with you a 5-step guide that will help you ideate a blueprint for your real estate business. 

STEP 1: Formulate a Plan

Based on your needs and requirements, your real estate agent business plan will vary. However, there are 2 things that you need to perform irrespective of the niche you choose-SWOT analysis and SMART Goals. 

SWOT Analysis

The first step in creating a business plan as a real estate broker or an agent is to identify the strengths and weaknesses or the “internal factors” of your company. For example, if your competitors don’t have a strong online presence, then you can work on generating brand awareness through different online mediums. 

In addition to this, you also need to evaluate the opportunities which you can tap and the threats that can hamper with your work. For example, negative reviews are one of the biggest threats to any real estate business. So you need to address the complaints and look for ways to solve the pivotal issues. 

Identify SMART Goals 

The next step in creating a real estate agent business plan is to set the following goals:

STEP 2: Brand Building

Step number two in crafting a real estate agent business plan is to understand your audience and building a brand that resonates with their needs. 

Identifying the Ideal Niche

For this, you first need to niche down to a particular category. For example, if selling commercial real estate is your forte, then you should focus on that. In addition to this, you also need to lay emphasis on the following points:

• What types of property would you want to focus on? For example, if it’s commercial, then will it be co-working spaces or retail outlets. 
• Which price points are you comfortable with? Is it the mid-income group flats or luxury villas?
• Which neighborhoods are you well versed with? Is it Greater Noida or Greater Kailash? 

Understanding Audience Requirements

Once you have narrowed down on your niche, the next step is to identify and understand your audeinces’ needs. This includes, but is not limited to, identifying client demographics, selecting the most suitable online and offline marketing mediums, and the challenges that you may face. 

Explaining your Visions & Missions

A superbly narrated story that resonates well with your audience can be considered as a great start for your real estate company. As an agent, it’s important for you to ideate goals that are meaningful to clients.

For example, if you were born and raised in a particular area, then you must be familiar with all the important details pertaining to that location. This will make you a much more credible and informative agent in comparison to your competitors. 

In addition to this, you must explain what drives you to do what you are doing. For example, if you are offering property management services , then you can enumerate the common issues faced in handling rental properties and what unique methods your company is implementing to solve these problems. Remember, the idea is to set yourself apart from your competitors. Hence, there has to be a “differentiator” in the services that you offer. 

Brand Identity

Choosing the name, logo and tagline of your brand is the most creative part of writing a real estate agent business plan. Along with name, you also need to define brand tone, select color swatches, create website and social media profiles. Since the vision and mission of your brand defines your brand identity, it should be written very clearly across the platforms that you want to establish your presence on. You can read our step-by-step guide on real estate branding to understand the process in detail. 

Getting Yourself Registered

With the enactment of the RERA Act , it has become mandatory for a real estate agent to register with a states’ regulatory authority. Without getting registered, you will not be able to facilitate real estate property transactions between sellers and buyers. If you sell a property without getting the necessary license, you will attract a fine of Rs 10,000 every day (during the default period) and a penalty of up to 5% of the total transaction value will also be imposed.  

STEP 3: Reviewing Financials

Warren Buffet had once said – “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1.” And when you want to start a real estate agency , this is one formula that you need to abide by. Here are a few things that you need to consider when planning your finances:

If your company is up and running, then you need to review your expenditures and profits from previous year. However, if you are about to foray into this sector, then you need to plan your finances in advance. This is because in addition to business expenses, there will also be many personal expenses like debt payments and insurance that you will need to handle.

Now when we come to the business-related expenses, here is where you will be required to spend money: 

Calculating Income

While calculating additional and business expenses is one aspect, formulating strategies that can help you earn a good income is what you need to focus on next. For this, you need to figure out the number of houses you intend to sell and the lead count which you want to obtain from online sources. 

Let us assume that the average price of a 3 BHK apartment in your locality is Rs. 50 Lakhs and the commission you’ll earn from this transaction is 2%. Then you will have to sell approximately 10 such flats to earn an income of Rs. 10 Lakhs. 

Hence, you need to incorporate expenses along with savings and investments in your real estate agent business plan. Only then will you be able to calculate your yearly profits and chalk out a strategy for the next year. 

Quick Tip: Most of your income will be generated from the commission that you’ll earn on conducting property sale and purchase transactions. However, you should not rely on only one income source. Perhaps, when your business starts growing, you can start offering short real estate courses or can provide consultancy services to your clients!

STEP 4: Marketing and Advertising

Now that you have figured out your finances, the next step in creating a real estate agent business plan is to formulate marketing and advertising strategies. Here, you need to build on your strengths and identify the factors that set your company apart from others. For example, if you are amongst the few who specialize in selling properties and also offering property management services, then it has to be highlighted. 

Plus, with the growing penetration of the internet across tier-2 and tier-3 cities, you need to effectively utilize digital real estate tools to reach more prospects. For this, you have to work on paid (Google or social media ads), free (blog writing, content marketing) marketing tactics, and lead nurturing activities (email campaigns, cold-calling). Creating and building social media profiles, optimizing your website for search engines, video marketing, and working on online reputation management are some of the other examples. 

Although the metrics and key performance indicators (KPIs) will vary from one marketing techniques to another, you need to track the performance of your campaigns on a regular basis. 

STEP 5: Team Building

In your initial days, you might work with a few people. However, as your business starts to grow, hiring individuals from different backgrounds will become a necessity. The number of employees that you will recruit will also depend on the skills of your team. For example, your company may have professionals who can handle the finance part well but they may lack marketing expertise. Hence, taking on board professionals adept in the field will be an ideal choice. 

The aforementioned pointers will help you in formulating a solid real estate agent business plan. While setting specific goals is one facet of creating a plan, attaining the goals timely, and measuring the performance is another. Hence, you need to lay emphasis on all the factors equally. The real estate industry of India is ever-evolving. So you need to chart short-term as well as long-term strategies to stay on track and avoid any unforeseen issues. 

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832 Church St, Moscow, PA 18444

• 0.38 acre lot 0.38 acre lot

Interested in selling your home?

• Property type Single Family
• Last sold $122.3K in 2019

RealEstimate℠

The following table summarizes the chart by comparing the earliest historic estimate, last year's estimate, and a forecasted projection to this month's current estimate for each valuation provider.

Our home values come from independent valuation providers, whose solutions are used by many financial institutions, insurance companies, and real estate agents. Each valuation provider applies a unique approach and methodology resulting in a range of values that consumers can use as a starting point for discussions with a real estate agent.

Property History

Price history, tax history, neighborhood, facts about 832 church st.

Commute time: Add a commute

is located in neighborhood in the city of Moscow, PA.

Check out other home values in Church St, Moscow, PA.

• $192,250 Median listing price
• $225,000 Median sales price
• 51 Median days on market
• $138 Median price per sqft

Nearby neighborhoods in Moscow, PA

• Hyde Park Median listing: $149,900
• Greenridge Median listing: $194,700
• Hill Section Median listing: $178,997
• South Side Median listing: $156,900

Nearby Home Values

Homes around $191,000.

• 950 sqft 950 square feet
• 0.37 acre lot 0.37 acre lot

• 1,549 sqft 1,549 square feet
• 4,792 sqft lot 4,792 square foot lot

• 3,200 sqft 3,200 square feet
• 0.9 acre lot 0.9 acre lot

• 5.6 acre lot 5.6 acre lot

Recently Sold Homes Near 832 Church St

• 2,780 sqft 2,780 square feet
• 0.46 acre lot 0.46 acre lot

• 3,847 sqft 3,847 square feet
• 0.53 acre lot 0.53 acre lot

• 1,700 sqft 1,700 square feet
• 0.66 acre lot 0.66 acre lot

• 5,100 sqft 5,100 square feet
• 0.52 acre lot 0.52 acre lot

• 1,814 sqft 1,814 square feet
• 0.39 acre lot 0.39 acre lot

• 2,754 sqft 2,754 square feet

• 1,121 sqft 1,121 square feet
• 0.45 acre lot 0.45 acre lot

• 1,962 sqft 1,962 square feet
• 0.3 acre lot 0.3 acre lot

• 1,580 sqft 1,580 square feet
• 0.76 acre lot 0.76 acre lot

• 1,050 sqft 1,050 square feet

• 2,920 sqft 2,920 square feet

• 5,291 sqft 5,291 square feet
• 38.2 acre lot 38.2 acre lot

See 832 Church St, Moscow, PA 18444, a single family home. View property details, similar homes, and the nearby school and neighborhood information. Use our heat map to find crime, amenities, and lifestyle data for 832 Church St. The property-related information displayed on this page is obtained from public records and other sources.While such information is thought to be reliable, it is not guaranteed and should be independently verified. Properties labeled Not for Sale are classified as such either because we do not have a record of such properties currently being for sale or because we are not permitted, by contract, law, or otherwise, to designate such properties as currently for sale. For the most accurate and up to date status of this or any other property, please contact a REALTOR®.

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