a problem cause solution speech

My Speech Class

Public Speaking Tips & Speech Topics

Problem-Solution Speech [Topics, Outline, Examples]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

In this article:

Problem-Solution Outline

Problem-solution examples, criminal justice, environment, relationships, teen issues.

What to include in your problem-solution speech or essay?

Problem-solution papers employ a nonfiction text structure, and typically contain the following elements:

Introduction: Introduce the problem and explain why the audience should be concerned about it.

Cause/Effect : Inform the audience on what causes the problem. In some cases, you may also need to take time to dispel common misconceptions people have about the real cause.

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

Thesis Statement: The thesis typically lays out the problem and solution in the form of a question and answer. See examples below.

Solution : Explain the solution clearly and in detail, your problem-solving strategy, and reasons why your solution will work. In this section, be sure to answer common objections, such as “there is a better solution,” “your solution is too costly,” and “there are more important problems to solve.”

Call to Action: Summarize the problem and solution, and paint a picture of what will happen if your final solution is adopted. Also, let the reader know what steps they should take to help solve the problem.

These are the most used methods of developing and arranging:

Problem Solution Method Recommended if you have to argue that there is a social and current issue at stake and you have convince the listeners that you have the best solution. Introduce and provide background information to show what is wrong now.

List the best and ideal conditions and situations. Show the options. Analyze the proper criteria. And present your plan to solve the not wanted situation.

Problem Cause Solution Method Use this pattern for developing and identifying the source and its causes.

Analyze the causes and propose elucidations to the causes.

Problem Cause-Effect Method Use this method to outline the effects of the quandary and what causes it all. Prove the connection between financial, political, social causes and their effects.

Comparative Advantage Method Use this organizational public speaking pattern as recommendation in case everyone knows of the impasse and the different fixes and agrees that something has to be done.

Here are some examples of problems you could write about, with a couple of potential solutions for each one:

Marriage Problem: How do we reduce the divorce rate?

Solution 1: Change the laws to make it more difficult for couples to divorce.

Solution 2: Impose a mandatory waiting period on couples before they can get married.

Environmental Problem: What should we do to reduce the level of carbon dioxide in the atmosphere?

Solution 1: Use renewable energy to fuel your home and vehicles.

Solution 2: Make recycling within local communities mandatory.

Technical Problem: How do we reduce Windows error reporting issues on PCs?

Solution 1: Learn to use dialogue boxes and other command prompt functions to keep your computer system clean.

Solution 2: Disable error reporting by making changes to the registry.

Some of the best problems to write about are those you have personal experience with. Think about your own world; the town you live in, schools you’ve attended, sports you’ve played, places you’ve worked, etc. You may find that you love problem-solution papers if you write them on a topic you identify with. To get your creativity flowing, feel free to browse our comprehensive list of problem-solution essay and paper topics and see if you can find one that interests you.

Problem-Solution Topics for Essays and Papers

How do we reduce murder rates in the inner cities?
How do we stop police brutality?
How do we prevent those who are innocent from receiving the death penalty?
How do we deal with the problem of gun violence?
How do we stop people from driving while intoxicated?
How do we prevent people from texting while driving?
How do we stop the growing child trafficking problem?
What is the best way to deal with domestic violence?
What is the best way to rehabilitate ex-cons?
How do we deal with the problem of overcrowded prisons?
How do we reduce binge drinking on college campuses?
How do we prevent sexual assaults on college campuses?
How do we make college tuition affordable?
What can students do to get better grades in college?
What is the best way for students to effectively balance their classes, studies, work, and social life?
What is the best way for college students to deal with a problem roommate?
How can college students overcome the problem of being homesick?
How can college students manage their finances more effectively?
What is the best way for college students to decide on a major?
What should be done about the problem of massive student loan debts?
How do we solve the global debt crisis?
How do we keep countries from employing child labor?
How do we reduce long-term unemployment?
How do we stop businesses from exploiting consumers?
How do we reduce inflation and bring down the cost of living?
How do we reduce the home foreclosure rate?
What should we do to discourage consumer debt?
What is the best way to stimulate economic growth?
How do we lower the prime cost of manufacturing raw materials?
How can book retailers deal with rising bookseller inventory costs and stay competitive with online sellers?
How do we prevent kids from cheating on exams?
How do we reduce the illiteracy rate?
How do we successfully integrate English as a Second Language (ESL) students into public schools?
How do we put an end to the problem of bullying in schools?
How do we effectively teach students life management skills?
How do we give everyone access to a quality education?
How do we develop a system to increase pay for good teachers and get rid of bad ones?
How do we teach kids to problem solve?
How should schools deal with the problem of disruptive students?
What can schools do to improve reading comprehension on standardized test scores?
What is the best way to teach sex education in public schools?
How do we teach students to recognize a noun clause?
How do we teach students the difference between average speed and average velocity?
How do we teach math students to use sign charts?
How can we make public education more like the Webspiration Classroom?
How do we stop pollution in major population centers?
How do we reduce the negative effects of climate change?
How do we encourage homeowners to lower their room temperature in the winter to reduce energy consumption?
What is the best way to preserve our precious natural resources?
How do we reduce our dependence on fossil fuels?
What is the best way to preserve the endangered wildlife?
What is the best way to ensure environmental justice?
How can we reduce the use of plastic?
How do we make alternative energy affordable?
How do we develop a sustainable transportation system?
How can we provide quality health care to all our citizens?
How do we incentivize people to stop smoking?
How do we address the growing doctor shortage?
How do we curb the growing obesity epidemic?
How do we reduce dependence on prescription drugs?
How do we reduce consumption of harmful substances like phosphoric acid and acetic acid?
How can we reduce the number of fatal hospital errors?
How do we handle the health costs of people living longer?
How can we encourage people to live healthier lifestyles?
How do we educate consumers on the risk of laxatives like magnesium hydroxide?
How do we end political corruption?
How do we address the problem of election fraud?
What is the best way to deal with rogue nations that threaten our survival?
What can our leaders do to bring about world peace?
How do we encourage students to become more active in the political process?
What can be done to encourage bipartisanship?
How can we prevent terrorism?
How do we protect individual privacy while keeping the country safe?
How can we encourage better candidates to run for office?
How do we force politicians to live by the rules they impose on everyone else?
What is the best way to get out of a bad relationship?
How do we prevent cyberbullying?
What is the best solution for depression?
How do you find out where you stand in a relationship?
What is the best way to help people who make bad life choices?
How can we learn to relate to people of different races and cultures?
How do we discourage humans from using robots as a substitute for relationships?
What is the best way to deal with a long-distance relationship?
How do we eliminate stereotypical thinking in relationships?
How do you successfully navigate the situation of dating a co-worker?
How do we deal with America’s growing drug problem?
How do we reduce food waste in restaurants?
How do we stop race and gender discrimination?
How do we stop animal cruelty?
How do we ensure that all citizens earn a livable wage?
How do we end sexual harassment in the workplace?
How do we deal with the water scarcity problem?
How do we effectively control the world’s population?
How can we put an end to homelessness?
How do we solve the world hunger crisis?
How do we address the shortage of parking spaces in downtown areas?
How can our cities be made more bike- and pedestrian-friendly?
How do we balance the right of free speech and the right not to be abused?
How can we encourage people to use public transportation?
How do we bring neighborhoods closer together?
How can we eliminate steroid use in sports?
How do we protect players from serious injuries?
What is the best way to motivate young athletes?
What can be done to drive interest in local sports?
How do players successfully prepare for a big game or match?
How should the revenue from professional sports be divided between owners and players?
What can be done to improve local sports venues?
What can be done to ensure parents and coaches are not pushing kids too hard in sports?
How can student athletes maintain high academic standards while playing sports?
What can athletes do to stay in shape during the off-season?
How do we reduce teen pregnancy?
How do we deal with the problem of teen suicide?
How do we keep teens from dropping out of high school?
How do we train teens to be safer drivers?
How do we prevent teens from accessing pornography on the Internet?
What is the best way to help teens with divorced parents?
How do we discourage teens from playing violent video games?
How should parents handle their teens’ cell phone and social media use?
How do we prepare teens to be better workers?
How do we provide a rational decision-making model for teens?
How do we keep companies from mining our private data online and selling it for profit?
How do we prevent artificial intelligence robots from taking over society?
How do we make high-speed internet accessible in rural areas?
How do we stop hackers from breaking into our systems and networks?
How do we make digital payments more secure?
How do we make self-driving vehicles safer?
What is the best way to improve the battery life of mobile devices?
How can we store energy gleaned from solar and wind power?
What is the best way to deal with information overload?
How do we stop computer makers from pre-installing Internet Explorer?

Compare and Contrast Speech [Topics and Examples]

Proposal Speech [Tips + 10 Examples]

1 thought on “Problem-Solution Speech [Topics, Outline, Examples]”

This is very greatfull Thank u I can start doing my essay

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

80+ Problem Solution Speech Topics

A problem/solution speech takes the approach of highlighting an issue with the intent to provide solutions. It is a two-phase approach where first the speaker lays out the problem and explains the importance. Secondly, a variety of solutions are provided to tackle the said issue. The best solutions are those that can be actively applied.

The first problem to tackle is picking a topic. It is a good idea to pick something topical but then again, the world just supplies so many options that it can be overwhelming.

When you are assigned to write a problem-solution essay or research paper, choosing a good topic is the first dilemma you need to work out.

The world is full of issues that need to be resolved. However, it is not sufficient to simply pick a subject because it is topical. Ideally, you should pick a subject that is important to you on some level as well. Speaking about an issue you care about brings out an irreplicable passion that people are sure to respond to. If you’re still confused, we have included a wide variety of topics so that you can pick one that calls out to you.

Let’s get started!

Table of Contents

Introduction:
Thesis Statement:
Cause/Effect:
Call to Action:

Problem Solution Method

Comparative advantage method, social issues, environment, relationships, wrapping up, problem/solution speech outline.

Before we jump into the topics, it can be handy to understand the speech structure of a problem-solution speech. Understanding how to approach a speech script can have an effect on the topic you pick. Oftentimes, we are confident we can speak about a subject but once we begin the draft, we realize we don’t actually have that much to say.

So take a good look at what elements you need to include in your problem/solution speech:

Introduction:

The introduction is a key part of any speech. This is where you will try to grab the audience’s attention, establish the problem statement, and highlight your key points. It is in your introduction that you will need to explain why the presented issue is an issue. The objective is to convince the audience that the problem at hand is one that requires attention.

If you need help with effective attention-grabbers, you can browse our article on 12 Effective Attention-Grabbers for your speech .

Thesis Statement:

The thesis statement is where you will present the problem you are about to tackle. Typically the problem is laid out in the form of a question. You will also be talking about your stance on the presented problem.

Cause/Effect:

Before you launch into giving solutions after highlighting the problem, you need to explain the gravity of the problem at hand. You can do so by explaining what negative consequences occur due to said problem. The more you personalize the effects, the more likely you are to capture their attention.

Solution:

Once you talk about all the negative impacts of the presented problem, it is time to give the audience the solutions. Explain all the solutions step-by-step and talk about the evidence why the said solution will work. Make sure not to give solutions that are too vague. If there are common misconceptions about the solutions, address them as well. Discuss both pros and cons of the proposed solutions and explain why the pros outweigh the cons.

Call to Action:

The most important part of a problem/solution type speech is the call to action. This is when you encourage the audience to take the necessary steps to solve the problem. You can do so by painting a picture of the expected results of your proposed solutions. Don’t end on a vague note that sounds like “Together, we can.” Instead, give actionable steps, such as “I encourage each and every one of you to go home and separate your recycling trash.”

Problem/Solution Presentation Techniques

There is more than one way to present a problem/solution model. You might want to look into these techniques to switch up your speaking style.

The classic take is best used for taking a stance against a social or current issue. In such a case, you will highlight a known issue and suggest probable solutions for it. You can approach this method by informing the audience about the issue, a brief history, all geared to explain why the topic is a problem in the first place.

Follow that up by describing an ideal condition without the said issue. Once you create a tempting picture, offer up more than one solution that is applicable to the situation. Explain the hurdles and how they can be overcome. Make sure it is clear that you’ve thought about the problem from both sides of the issue.

Comparative advantage models are useful when tackling a problem that seems to be at an impasse. It is when an issue is well known and has multiple fixes with their own group of supporters. Here, you can take a comparative approach to show the pros and cons of all the different solutions. The key difference is that the general consensus is already there about the importance of tackling the problem, but only the correct solution needs to be selected.

Problem-Solution Speech Topics

Here is our extensive list of problem/solution speech topics:

Adopting dogs is more ethical than getting a new puppy.
How education can solve generational poverty.
Tackling anxiety by adopting a pet.
Ebooks over books to save the environment.
One-child policy: unethical but effective.
Donating as a solution to fight global poverty.
Do your part, go vegan to fight world hunger.
Keep wikipedia alive for free information with donations.
Kindness can begin with a compliment.
What can we do to ensure government sanctions against companies using child labor?
Sorting out your waste and what it can do for the environment.
The necessary switch to bicycles to tackle pollution.
Why encouraging volunteering at an early age can produce better citizens.
High time to make the switch to solar and wind energy.
Self-driving cars are the future of road safety.
Bike lanes and bike laws enhance traffic safety.
Effective gun sales management can help reduce reckless deaths.
Normalize selling colored dolls in all shapes and sizes to promote confidence in children.
How data became the new oil?
How to stay private in an increasingly social world?
Why is high-speed internet still not considered a basic need for rural areas?
Ethical hacking and why is there a draw to it?
Digital payments and how to guarantee security.
Change your passwords. Why your data is in danger!
Self-driving vehicles, should we handover 100% of the control?
Have lithium batteries on mobile phones already reached their peak?
How can technology promote the use of renewable energy?
How to keep up with the overwhelming news cycle?
How can we destigmatize video game addiction?
How can we shift education to a virtual platform?
How to smoothen the transition from home-schooling to college.
What are some new methods to tackle the rampant cheating on exams?
How can we reduce the illiteracy rate?
It’s high time to end bullying in schools.
How to normalize homesickness as a problem and tackle it?
Education is not enough, students need life management skills.
Is accessibility to quality education sufficient currently?
How can we guarantee sufficient pay for quality teachers?
How can problem-solving be taught in schools?
Is detention an effective solution for disruptive students?
How you can help your suicidal friend.
Are we doing enough to improve standardized test score results?
Effective ways to increase attention in class.
How can we make sex education mandatory in public schools?
Creative ways to get students to love maths.
Does looking at the stars stimulate brain activity?
How can we tackle the growing obesity epidemic?
How spending time outdoors can boost your mood.
The Pomodoro Technique and why it works for productivity.
Can meditation be the answer to growing stress?
Can we incentivize smokers to give up smoking?
How to increase responsibility for fatal hospital errors?
Fitness apps and how it can benefit health.
How augmented reality glasses can be a gamechanger for people with disabilities.
How does taking baths reduce stress and anxiety?
Burnout: the need to go offline.
Better posture to tackle back pain.
Does reading out loud help improve critical thinking?
Child obesity: a preventable evil.
Encouraging more greens to help children improve their memory.
How global pollution can be tackled locally.
Climate change. Why it is too late and what can still be done.
Does lower room temperature really help reduce energy consumption?
How to do our part in preserving natural resources?
Is it time to stop depending on fossil fuels?
How to preserve wildlife from going extinct?
Are current environmental laws sufficient to keep it protected?
Improving public transport to reduce the number of private cars.
How can we upgrade our transportation to be more sustainable?
Why hunting should be illegal in any circumstances.
It is high time to replace plastic. What are our options?
Is it enough to make alternative energy affordable?
Signs of a toxic relationship.
How to pull yourself out of an emotionally abusive relationship.
Should parents be allowed to control teens’ social media accounts?
How to manage expectations in a relationship?
Recognize negative people and take active steps to avoid them.
How to help domestic violence victims?
Why it is pointless to try changing someone.
How to say “no” in a way that they listen?
How to maintain a work-life balance in today’s world.
Why couples counseling needs to stop being taboo.
Is it possible to bridge the gap across different races and cultures?
How technology is capitalizing on the growing need for human contact.
Long-distance relationships. Can you make it work?
Modern-day relationships and how expectations have changed.

A problem/solution speech is a great topic as it falls under the informational category. As such, it is much easier to capture the audience’s attention. In terms of delivery, make sure you sell the problem before handing out the solution. Following the above outline and tips paired with your amazing content, we are sure you will be able to win over any audience with ease. Make sure you do your research well and triple-check your sources. All that is left to do is practice. See you on the stage!

Problem Solution Speech Topics, Outline & Examples

The problem solution speech is a type of informative speech that enumerates various problems and provides possible solutions to those problems.

If you have been asked to give such a speech, your goal should be to explain the problem and provide realistic and achievable suggestions to address it. In most cases, problem solution speeches are given with the hope that the audience will be inspired to do something about the problems that they are facing.

There are many pressing issues in society today that could be considered ripe material for a problem solution speech. For example, racism, sexism, homophobia, ableism, and ageism are all major social problems that need to be addressed.

Of course, you can’t just pick any old problem and start talking about it – you need to make sure that your topic is something that your audience will actually care about and be interested in hearing.

Problem-Solution Speech Outline

The key to delivering an effective problem-solution speech is to develop an outline and a step-by-step plan that will help focus on different parts of your speech.

Here is a basic outline that you can use for your problem-solution speech:

Introduction

Introduce yourself and give a brief overview of the problem that you will be discussing. This is also where you will need to state your thesis – that is, what solution you think is best for the problem.

Make sure that you are concise and to the point – you don’t want to give your audience too much information, as they will likely tune out if you do.

Thesis/Statement of the problem

Explain what the problem is that you will be discussing. This is where you will need to do your research and really dig into the details of the issue so it is interesting and your speech has gravity.

Also, make sure that your problem is something that can actually be solved – there is no point in discussing a problem if there is no possible solution.

Cause/Effect

Discuss the causes of the problem and the effects that it has on different people or groups. This is where you will really start to get into the nitty-gritty of your topic and show your audience that you understand the issue at hand.

Make sure to back up any claims that you make with research or data so that your speech is credible. Use attention getters to hook your audience and keep them interested.

Potential solutions

This is the meat of your problem-solution speech. Discuss different potential solutions to the problem and explain why you think they would be effective.

Again, make sure to back up your claims with research or data so that your audience knows that you have thoughtfully considered the issue and possible solutions. Keep it realistic – don’t propose a solution that is impossible to achieve.

Call to action

You have now armed your audience with the knowledge of the problem and potential solutions – now what? You will need to challenge your audience to actually do something about the issue.

This could be something as simple as signing a petition or donating to a cause, or it could be something more ambitious like starting a new organization or campaign. Whatever you choose, make sure it is achievable and that your audience knows how they can take action.

Use the outline above to tailor the specifics of your speech to fit your particular audience and situation and deliver an effective problem-solution speech.

Problem-Solution Presentation Techniques

Once you have your outline ready, it’s time to start working on your delivery. Here are some tips to keep in mind as you prepare your problem-solution speech:

Be passionate : This is not the time for a dry, academic approach. You need to be enthusiastic about the issue at hand and really sell your audience on why they should care.
Be clear : Make sure that your audience understands the problem and potential solutions. Use straightforward language and avoid jargon.
Be concise : Remember, you only have a limited amount of time to make your case. Get to the point and don’t ramble.
Use stories : A personal story or anecdote can be a powerful way to connect with your audience and make your speech more relatable.
Use visuals : Visual aids can be a great way to engage your audience and break up your speech. Just make sure that they are clear and easy to understand.
Practice, practice, practice : The only way to get comfortable with delivering a problem-solution speech is to practice it as much as you can. So get in front of a mirror, or even better, ask a friend or family member to listen to you and give feedback. The more you practice, the more confident you will be and overcome your fear of public speaking .

Problem-Solution Speech Topics

1. How can we make sure that all animals are treated humanely?

2. What are the most important things to keep in mind when it comes to animal welfare?

3. How can we make sure that all animals have access to proper care and shelter?

4. Why should we care about animal rights?

5. Why is wildlife conservation important?

6. Why animal testing is cruel?

7. Why should the exotic pet trade be stopped?

9. What can we do about the food industry and mass animal killing?

1. How can we make sure that our technology is accessible to everyone?

2. What are the most important things to keep in mind when using social media?

3. How can we make sure that our online information is safe and secure?

4. What should we do about cyberbullying?

6. How can we make sure that our technology is sustainable?

7. What are the most important things to keep in mind when using new technology?

8. How can we make sure that our technology is user-friendly?

9. What should we do about outdated technology?

10. How can we make sure that our technology is accessible to people with disabilities?

11. What are the most important things to keep in mind when using technology in the classroom?

12. How can we make sure that our technology is used for good and not for evil?

13. What should we do about the digital divide?

14. How can we make sure that our technology is used responsibly?

15. What should we do about the growing problem of e-waste?

16. What are the most important things to keep in mind when using technology in the workplace?

17. What should we do about the increasing dependence on technology?

Relationships

1. How can we improve communication in relationships?

2. What are the biggest problems faced by long-distance relationships?

3. How can we make sure that our relationships are built on trust?

4. What causes jealousy in relationships and how can it be overcome?

5. When is it time to end a relationship?

6. How can we deal with infidelity in a relationship?

7. How can we make sure that our relationships are healthy and balanced?

8. What causes arguments in relationships and how can they be resolved?

9. What are the most important things to keep in mind when raising a family?

10. How can single parents make sure that their children are getting the attention they need?

11. What effect does social media have on relationships?

12. How can we make sure that our relationship with our parents is healthy and supportive?

13. What should we do when our friends or family get into a toxic relationship?

14. How can we deal with envy or jealousy within our friendships?

15. How can we deal with a friend or family member who is going through a tough break-up?

16. How can new relationships be started off on the right foot?

17. What are the most important things to keep in mind when moving in with a partner?

18. What should we do when our relationship starts to fizzle out?

19. How can we deal with the death of a loved one?

20. How can therapy help us improve our relationships?

Social Issues

1. How can we make sure that everyone has access to clean water?

2. What are the most important things to keep in mind when it comes to food security?

3. How can we make sure that all children have access to education?

4. What are the most effective ways of helping people who are homeless?

5. How can we make sure that everyone has access to healthcare?

6. What are the most effective ways of combating climate change?

7. How can we make sure that our cities are sustainable?

8. What are the most important things to keep in mind when it comes to transportation?

9. How can we make sure that our economy is fair and just?

10. What are the most important things to keep in mind when it comes to social inequality?

11. How can we make sure that our government is effective and efficient?

12. What are the most important things to keep in mind when it comes to voting?

13. How can we make sure that our media is responsible and ethical?

14. What are the most important things to keep in mind when it comes to privacy?

15. How can we make sure that our technology is used responsibly?

16. What are the most important things to keep in mind when it comes to security?

17. How can we make sure that our world is peaceful?

18. What are the most important things to keep in mind when it comes to human rights?

19. How can we make sure that our world is sustainable?

20. What are the most important things to keep in mind when it comes to the environment?

10.2 Using Common Organizing Patterns

Learning objectives.

Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological.
Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

A motivational poster of water running over rocks. The caption says

Twentyfour Students – Organization makes you flow – CC BY-SA 2.0.

Previously in this chapter we discussed how to make your main points flow logically. This section is going to provide you with a number of organization patterns to help you create a logically organized speech. The first organization pattern we’ll discuss is categorical/topical.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit her or his own university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example.

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for her or his audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three categories or topics and that the second and third could be reversed and still provide a logical structure for your speech

Comparison/Contrast

Another method for organizing main points is the comparison/contrast speech pattern . While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

If you were using the comparison/contrast pattern for persuasive purposes, in the preceding examples, you’d want to make sure that when you show how Drug X and Drug Y differ, you clearly state why Drug X is clearly the better choice for physicians to adopt. In essence, you’d want to make sure that when you compare the two drugs, you show that Drug X has all the benefits of Drug Y, but when you contrast the two drugs, you show how Drug X is superior to Drug Y in some way.

The spatial speech pattern organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

If you look at a basic map of the United States, you’ll notice that these groupings of states were created because of their geographic location to one another. In essence, the states create three spatial territories to explain.

Now let’s look at a spatial speech unrelated to geography.

In this example, we still have three basic spatial areas. If you look at a model of the urinary system, the first step is the kidney, which then takes waste through the ureters to the bladder, which then relies on the sphincter muscle to excrete waste through the urethra. All we’ve done in this example is create a spatial speech order for discussing how waste is removed from the human body through the urinary system. It is spatial because the organization pattern is determined by the physical location of each body part in relation to the others discussed.

Chronological

The chronological speech pattern places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

In this example, we’re looking at the writings of Winston Churchill in relation to World War II (before, during, and after). By placing his writings into these three categories, we develop a system for understanding this material based on Churchill’s own life. Note that you could also use reverse chronological order and start with Churchill’s writings after World War II, progressing backward to his earliest writings.

Biographical

As you might guess, the biographical speech pattern is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

In this example, these three stages are presented in chronological order, but the biographical pattern does not have to be chronological. For example, it could compare and contrast different periods of the subject’s life, or it could focus topically on the subject’s different accomplishments.

The causal speech pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

In this case, the first main point is about the history and prevalence of drinking alcohol among Native Americans (the cause). The second point then examines the effects of Native American alcohol consumption and how it differs from other population groups.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

In this example, the possible causes for the difference might include stricter law enforcement, greater likelihood of neighbors reporting an incident, and police training that emphasizes arrests as opposed to other outcomes. Examining these possible causes may suggest that despite the arrest statistic, the actual number of domestic violence incidents in your city may not be greater than in other cities of similar size.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern . In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

In this speech, the speaker wants to persuade people to pass a new curfew for people under eighteen. To help persuade the civic group members, the speaker first shows that vandalism and violence are problems in the community. Once the speaker has shown the problem, the speaker then explains to the audience that the cause of this problem is youth outside after 10:00 p.m. Lastly, the speaker provides the mandatory 10:00 p.m. curfew as a solution to the vandalism and violence problem within the community. The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution.

Psychological

A further way to organize your main ideas within a speech is through a psychological speech pattern in which “a” leads to “b” and “b” leads to “c.” This speech format is designed to follow a logical argument, so this format lends itself to persuasive speeches very easily. Let’s look at an example.

In this speech, the speaker starts by discussing how humor affects the body. If a patient is exposed to humor (a), then the patient’s body actually physiologically responds in ways that help healing (b—e.g., reduces stress, decreases blood pressure, bolsters one’s immune system, etc.). Because of these benefits, nurses should engage in humor use that helps with healing (c).

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast, problem-cause-solution, and psychological, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You will want to be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Key Takeaway

Speakers can use a variety of different organizational patterns, including categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Ultimately, speakers must really think about which organizational pattern best suits a specific speech topic.
Imagine that you are giving an informative speech about your favorite book. Which organizational pattern do you think would be most useful? Why? Would your answer be different if your speech goal were persuasive? Why or why not?
Working on your own or with a partner, develop three main points for a speech designed to persuade college students to attend your university. Work through the preceding organizational patterns and see which ones would be possible choices for your speech. Which organizational pattern seems to be the best choice? Why?
Use one of the common organizational patterns to create three main points for your next speech.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

10 Chapter 10: Persuasive Speaking

Amy Fara Edwards and Marcia Fulkerson, Oxnard College

Victoria Leonard, Lauren Rome, and Tammera Stokes Rice, College of the Canyons

Adapted by Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 10.1: Abubaccar Tambadou 1

Introduction

The American Society for the Prevention of Cruelty to Animals (ASPCA) was founded on April 10, 1866. You may be familiar with their television commercials. They start with images of neglected and lonely-looking cats and dogs while the screen text says: “Every hour… an animal is beaten or abused. They suffer… alone and terrified…” Cue the sad song and the request for donations on the screen. This commercial causes audiences to run for the television remote because they can’t bear to see those images! Yet it is a very persuasive commercial and has proven to be very successful for this organization. According to the ASPCA website, they have raised $30 million since 2006, and their membership has grown to over 1.2 million people. The audience’s reaction to this commercial showcases how persuasion works! In this chapter, we will define persuasive speaking and examine the strategies used to create powerful persuasive speeches.

Figure 10.2: Caged Dogs 2

Defining Persuasive Speaking

Persuasion is the process of creating, reinforcing, or changing people’s beliefs or actions. It is not manipulation, however! The speaker’s intention should be clear to the audience in an ethical way and accomplished through the ethical use of methods of persuasion. When speaking to persuade, the speaker works as an advocate. In contrast to informative speaking, persuasive speakers argue in support of a position and work to convince the audience to support or do something.

As you learned in chapter five on audience analysis, you must continue to consider the psychological characteristics of the audience. You will discover in this chapter the attitudes, beliefs, and values of the audience become particularly relevant in the persuasive speechmaking process. A key element of persuasion is the speaker’s intent. You must intend to create, reinforce, and/or change people’s beliefs or actions in an ethical way.

Types of Persuasive Speeches

There are three types of persuasive speech propositions. A proposition , or speech claim , is a statement you want your audience to support. To gain the support of our audience, we use evidence and reasoning to support our claims. Persuasive speech propositions fall into one of three categories, including questions of fact, questions of value, and questions of policy. Determining the type of persuasive propositions your speech deals with will help you determine what forms of argument and reasoning are necessary to effectively advocate for your position.

Questions of Fact

A question of fact determines whether something is true or untrue, does or does not exist, or did or did not happen. Questions of fact are based on research, and you may find research that supports competing sides of an argument! You may even find that you change your mind about a subject when researching. Ultimately, you will take a stance and rely on credible evidence to support your position, ethically.

Today there are many hotly contested propositions of fact: humans have walked on the moon, the Earth is flat, Earth’s climate is changing due to human action, we have encountered sentient alien life forms, life exists on Mars, and so on.

Here is an example of a question of fact:

Recreational marijuana does not lead to hard drug use.

Recreational marijuana does lead to hard drug use.

Questions of Value

A question of value determines whether something is good or bad, moral or immoral, just or unjust, fair or unfair. You will have to take a definitive stance on which side you’re arguing. For this proposition, your opinion alone is not enough; you must have evidence and reasoning. An ethical speaker will acknowledge all sides of the argument, and to better argue their point, the speaker will convince the audience why their position is the “best” position.

Here is an example of a question of value:

Recreational marijuana use is immoral .

Recreational marijuana use is moral .

Questions of Policy

A question of policy advances a specific course of action based on facts and values. You are telling the audience what you believe should be done and/or you are asking your audience to act in a particular way to make a change. Whether it is stated or implied, all policy speeches focus on values. To be the most persuasive and get your audience to act, you must determine their beliefs, which will help you organize and argue your proposition.

Persuasive speeches on questions of policy must address three elements: need, plan, and practicality . First, the speaker must demonstrate there is a need for change (i.e., there is a problem). Next, the speaker offers the audience a plan (i.e., the policy solution) to address the problem. Lastly, the speaker shows the audience that the solution is practical . This requires that the speaker demonstrate how their proposed plan will address the identified problem without creating new problems.

Consider the topic of car accidents. A persuasive speech on a question of policy might focus on reducing the number of car accidents on a Florida highway. First, the speaker could use evidence from their research to demonstrate there is a need for change (e.g., statistics showing a higher-than-average rate of accidents). Then, the speaker would offer their plan to address the problem. Imagine their proposed plan was to permanently shut down all Florida highways. Would this plan solve the problem and reduce the number of accidents on Florida highways? Well, yes. But is it practical? No. Will it create new problems? Yes – side roads will be congested, people will miss work, kids will miss school, emergency response teams will be slowed, and tourism will decrease. The speaker could not offer such a plan and demonstrate that it is practical. Alternatively, maybe the speaker advocates for a speed reduction in a particularly problematic stretch of highway or convinces the audience to support increasing the number of highway patrol cars.

Here is an example of a question of policy:

Recreational marijuana use should be legal in all 50 states.

Recreational marijuana use should not be legal in all 50 states.

Persuasive Speech Organizational Patterns

There are several methods of organizing persuasive speeches. Remember, you must use an organizational pattern to outline your speech (think back to chapter eight). Some professors will specify a specific pattern to use for your assignment. Otherwise, the organizational pattern you select should be based on your speech content. What pattern is most logical based on your main points and the goal of your speech? This section will explain five common formats of persuasive outlines: Problem-Solution, Problem-Cause-Solution, Comparative Advantages, Monroe’s Motivated Sequence, and Claim to Proof.

Problem-Solution Pattern

Sometimes it is necessary to share a problem and a solution with an audience. In cases like these, the problem-solution organizational pattern is an appropriate way to arrange the main points of a speech. It’s important to reflect on what is of interest to you, but also what is critical to engage your audience. This pattern is used intentionally because, for most problems in society, the audience is unaware of their severity. Problems can exist at a local, state, national, or global level.

For example, the nation has recently become much more aware of the problem of human sex trafficking. Although the US has been aware of this global issue for some time, many communities are finally learning this problem is occurring in their own backyards. Colleges and universities have become engaged in the fight. Student clubs and organizations are getting involved and bringing awareness to this problem. Everyday citizens are using social media to warn friends and followers of sex-trafficking tricks to look out for.

Let’s look at how you might organize a problem-solution speech centered on this topic. In the body of this speech, there would be two main points; a problem and a solution. This pattern is used for speeches on questions of policy.

Topic: Human Sex Trafficking

General Purpose: To persuade

Specific Purpose: To persuade the audience to support increased legal penalties for sex traffickers.

Thesis (Central Idea): Human sex trafficking is a global challenge with local implications, but it can be addressed through multi-pronged efforts from governments and non-profits.

Preview of Main Points: First, I will define and explain the extent of the problem of sex trafficking within our community while examining the effects this has on the victims. Then, I will offer possible solutions to take the predators off the streets and allow the victims to reclaim their lives and autonomy.

The problem of human sex trafficking is best understood by looking at the severity of the problem, the methods by which traffickers kidnap or lure their victims, and its impact on the victim.
The problem of human sex trafficking can be solved by working with local law enforcement, changing the laws currently in place for prosecuting the traffickers and pimps, and raising funds to help agencies rescue and restore victims.

Problem-Cause-Solution Pattern

To review the problem-solution pattern, recall that the main points do not explain the cause of the problem, and in some cases, the cause is not necessary to explain. For example, in discussing the problem of teenage pregnancy, most audiences will not need to be informed about what causes someone to get pregnant. However, there are topics where discussing the cause is imperative to understanding the solution. The Problem-Cause-Solution organizational pattern adds a main point between the problem and solution by discussing the cause of the problem. In the body of the speech, there will be three main points: the problem, the cause, and finally, the solution. This pattern is also used for speeches dealing with questions of policy. One of the reasons you might consider this pattern is when an audience is not familiar with the cause. For example, if gang activity is on the rise in the community you live in, you might need to explain what causes an individual to join a gang in the first place. By explaining the causes of a problem, an audience might be more likely to accept the solution(s) you’ve proposed. Let’s look at an example of a speech on gangs.

Topic: The Rise of Gangs in Miami-Dade County

Specific Purpose: To persuade the audience to urge their school boards to include gang education in the curriculum.

Thesis (Central Idea): The uptick in gang affiliation and gang violence in Miami-Dade County is problematic, but if we explore the causes of the problem, we can make headway toward solutions.

Preview of Main Points: First, I will explain the growing problem of gang affiliation and violence in Miami-Dade County. Then, I will discuss what causes an individual to join a gang. Finally, I will offer possible solutions to curtail this problem and get gangs off the streets of our community.

The problem of gang affiliation and violence is growing rapidly, leading to tragic consequences for both gang members and their families.
The causes of the proliferation of gangs can be best explained by feeling disconnected from others, a need to fit in, and a lack of supervision after school hours.
The problem of the rise in gangs can be solved, or minimized, by offering after-school programs for youth, education about the consequences of joining a gang, and parent education programs offered at all secondary education levels.

Let’s revisit the human sex trafficking topic from above. Instead of using only a problem-solution pattern, the example that follows adds “cause” to their main points.

Preview of Main Points: First, I will define and explain the extent of the problem of sex trafficking within our community while examining the effects this has on the victims. Second, I will discuss the main causes of the problem. Finally, I will offer possible solutions to take the predators off the streets and allow the victims to reclaim their lives.

The cause of the problem can be recognized by the monetary value of sex slavery.
The problem of human sex trafficking can be solved by working with local law enforcement, changing the current laws for prosecuting traffickers, and raising funds to help agencies rescue and restore victims.

Comparative Advantages

Sometimes your speech will showcase a problem, but there are multiple potential solutions for the audience to consider. In cases like these, the comparative advantages organizational pattern is an appropriate way to structure the speech. This pattern is commonly used when there is a problem, but the audience (or the public) cannot agree on the best solution. When your goal is to convince the audience that your solution is the best among the options, this organizational pattern should be used.

Consider the hot topic of student loan debt cancellation. There is a rather large divide among the public about whether or not student loans should be canceled or forgiven by the federal government. Once again, audience factors come into play as attitudes and values on the topic vary greatly across various political ideologies, age demographics, socioeconomic statuses, educational levels, and more.

Let’s look at how you might organize a speech on this topic. In the body of this speech, one main point is the problem, and the other main points will depend on the number of possible solutions.

Topic: Federal Student Loan Debt Cancellation

Specific Purpose: To persuade the audience to support the government cancellation of $10,000 in federal student loan debt.

Thesis (Central Idea): Student loans are the largest financial hurdle faced by multiple generations, and debt cancellation could provide needed relief to struggling individuals and families.

Preview of Main Points: First, I will define and explain the extent of the student loan debt problem in the United States. Then, I will offer possible solutions and convince you that the best solution is a debt cancellation of $10,000.

Student loan debt is the second greatest source of financial debt in the United States and several solutions have been proposed to address the problem created by unusually high levels of educational debt.
The first proposed solution is no debt cancellation. This policy solution would not address the problem.
The second proposed solution is $10,000 of debt cancellation. This is a moderate cancellation that would alleviate some of the financial burden faced by low-income and middle-class citizens without creating vast government setbacks.
The third proposed solution is full debt cancellation. While this would help many individuals, the financial setback for the nation would be too grave.
As you can see, there are many options for addressing the student loan debt problem. However, the best solution is the cancellation of $10,000.

Monroe’s Motivated Sequence Format

Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results and wrote about it in his book Monroe’s Principles of Speech (1951). It is now known as Monroe’s Motivated Sequence . This is a well-used and time-proven method to organize persuasive speeches for maximum impact. It is most often used for speeches dealing with questions of policy. You can use it for various situations to create and arrange the components of any persuasive message. The five steps are explained below and should be followed explicitly and in order to have the greatest impact on the audience.

Step One: Attention

In this step, you must get the attention of the audience. The speaker brings attention to the importance of the topic as well as their own credibility and connection to the topic. This step of the sequence should be completed in your introduction like in other speeches you have delivered in class. Review chapter 9 for some commonly used attention-grabber strategies.

Step Two: Need

In this step, you will establish the need; you must define the problem and build a case for its importance. Later in this chapter, you will find that audiences seek logic in their arguments, so the speaker should address the underlying causes and the external effects of a problem. It is important to make the audience see the severity of the problem, and how it affects them, their families, and/or their community. The harm , or problem that needs changing, can be physical, financial, psychological, legal, emotional, educational, social, or a combination thereof. It must be supported by evidence. Ultimately, in this step, you outline and showcase that there is a true problem that needs the audience’s immediate attention. For example, it is not enough to say “pollution is a problem in Florida,” you must demonstrate it with evidence that showcases that pollution is a problem. For example, agricultural runoff is said to cause dangerous algal blooms on Florida’s beaches. You could show this to your audience with research reports, pictures, expert testimony, etc.

Step Three: Satisfaction

In this step, the need must be “satisfied” with a solution. As the speaker, this is when you present the solution and describe it, but you must also defend that it works and will address the causes and symptoms of the problem. Do you recall “need, plan, and practicality”? This step involves the plan and practicality elements. This is not the section where you provide specific steps for the audience to follow. Rather, this is the section where you describe “the business” of the solution. For example, you might want to change the voting age in the United States. You would not explain how to do it here; you would explain the plan – what the new law would be – and its practicality – how that new law satisfies the problem of people not voting. Satisfy the need!

Step Four: Visualization

In this step, your arguments must look to the future either positively or negatively, or both. If positive, the benefits of enacting or choosing your proposed solution are explained. If negative, the disadvantages of not doing anything to solve the problem are explained. The purpose of visualization is to motivate the audience by revealing future benefits or using possible fear appeals by showing future harms if no changes are enacted. Ultimately, the audience must visualize a world where your solution solves the problem. What does this new world look like? If you can help the audience picture their role in this new world, you should be able to get them to act. Describe a future where they fail to act, and the problem persists or is exacerbated. Or, help them visualize a world where their adherence to the steps you outlined in your speech remediates the problem.

Step Five: Action

In the final step of Monroe’s Motivated Sequence, we tell the audience exactly what needs to be done by them . Not a general “we should lower the voting age” statement, but rather, the exact steps for the people sitting in front of you to take. If you really want to move the audience to action, this step should be a full main point within the body of the speech and should outline exactly what you need them to do. It isn’t enough to say “now, go vote!” You need to tell them where to click, who to write, how much to donate, and how to share the information with others in their orbit. In the action step, the goal is to give specific steps for the audience to take, as soon as possible, to move toward solving the problem. So, while the satisfaction step explains the solution overall, the action section gives concrete ways to begin making the solution happen. The more straightforward and concrete you can make the action step, the better. People are more likely to act if they know how accessible the action can be. For example, if you want your audience to be vaccinated against the hepatitis B virus (HBV), you can give them directions to a clinic where vaccinations are offered and the hours of that location. Do not leave anything to chance. Tell them what to do. If you have effectively convinced them of the need/problem, you will get them to act, which is your overall goal.

Claim-to-Proof Pattern

A claim-to-proof pattern provides the audience with reasons to accept your speech proposition (Mudd & Sillars, 1962). State your claim (your thesis) and then prove your point with reasons (main points). The proposition is presented at the beginning of the speech, and in the preview, tells the audience how many reasons will be provided for the claim. Do not reveal too much information until you get to that point in your speech. We all hear stories on the news about someone killed by a handgun, but it is not every day that it affects us directly, or that we know someone who is affected by it. One student told a story of a cousin who was killed in a drive-by shooting, and he was not even a member of a gang.

Here is how the setup for this speech would look:

Thesis and Policy Claim: Handgun ownership in America continues to be a controversial subject, and I believe that private ownership of handguns should have limitations.

Preview: I will provide three reasons why handgun ownership should be limited.

When presenting the reasons for accepting the claim, it is important to consider the use of primacy-recency . If the audience is against your claim, put your most important argument first. For this example, the audience believes in no background checks for gun ownership. As a result, this is how the main points may be written to try and capture the audience who disagrees with your position. We want to get their attention quickly and hold it throughout the speech. You will also need to support these main points. Here is an example:

The first reason background checks should be mandatory is that when firearms are too easily accessed by criminals, more gun violence occurs.
A second reason why background checks should be mandatory is that they would lower firearm trafficking.

Moving forward, the speaker would select one or two other reasons to bring into the speech and support them with evidence. The decision on how many main points to have will depend on how much time you have for this speech, and how much research you can find on the topic. If this is a pattern your instructor allows, speak with them about sample outlines. This pattern can be used for fact, value, or policy speeches.

Methods of Persuasion

The three methods of persuasion were first identified by Aristotle, a Greek philosopher in the time of Ancient Greece. In his teachings and book, Rhetoric, he advised that a speaker could persuade their audience using three different methods: Ethos (persuasion through credibility), Pathos (persuasion through emotion), and Logos (persuasion through logic). In fact, he said these are the three methods of persuasion a speaker must rely on.

Figure 10.3: Aristotle 3

By definition, ethos is the influence of a speaker’s credibility, which includes character, competence, and charisma. Remember in earlier chapters when we learned about credibility? Well, it plays a role here, too. The more credible or believable you are, the stronger your ethos. If you can make an audience see you believe in what you say and have knowledge about what you say, they are more likely to believe you and, therefore, be more persuaded by you. If your arguments are made based on credibility and expertise, then you may be able to change someone’s mind or move them to action. Let’s look at some examples.

If you are considering joining the U.S. Air Force, do you think someone in a military uniform would be more persuasive than someone who was not in uniform? Do you think a firefighter in uniform could get you to make your house more fire-safe than someone who was not in uniform? Their uniform contributes to their ethos. Remember, credibility comes from audience perceptions – how they perceive you as the speaker. You may automatically know they understand fire safety without even opening their mouths to speak. If their arguments are as strong as the uniform, you may have already started putting your fire emergency kit together! Ultimately, we tend to believe in people in powerful positions. We often obey authority figures because that’s what we have been taught to do. In this case, it works to help us persuade an audience.

Advertising campaigns also use ethos well. Think about how many celebrities sell you products. Whose faces do you regularly see? Taylor Swift, Kerry Washington, Kylie Jenner, Jennifer Aniston? Do they pick better cosmetics than the average woman, or are they using their celebrity influence to persuade you to buy? If you walk into a store to purchase makeup and remember which ones are Kylie Jenner’s favorite makeup, are you more likely to purchase it? Pop culture has power, which is why you see so many celebrities selling products on social media. Now, Kylie may not want to join you in class for your speech (sorry!), so you will have to be creative with ethos and incorporate experts through your research and evidence. For example, you need to cite sources if you want people to get a flu shot, using a doctor’s opinion or a nurse’s opinion is critical to get people to make an appointment to get the shot. You might notice that even your doctor shares data from research when discussing your healthcare. Similarly, y ou have to be credible. You need to become an authority on your topic, show them the evidence, and persuade them using your character and charisma.

Finally, ethos also relates to ethics. The audience needs to trust you and your speech needs to be truthful. Most importantly, this means ethical persuasion occurs through ethical methods – you should not trick your audience into agreeing with you. It also means your own personal involvement is important and the topic should be something you are either personally connected to or passionate about. For example, if you ask the audience to adopt a puppy from a rescue, will your ethos be strong if you bought your puppy from a pet store or breeder? How about asking your audience to donate to a charity; have you supported them yourself? Will the audience want to donate if you haven’t ever donated? How will you prove your support? Think about your own role in the speech while you are also thinking about the evidence you provide.

The second appeal you should include in your speech is pathos , an emotional appeal . By definition, pathos appeals evoke strong feelings or emotions like anger, joy, desire, and love. The goal of pathos is to get people to feel something and, therefore, be moved to change their minds or to act. You want your arguments to arouse empathy, sympathy, and/or compassion. So, for persuasive speeches, you can use emotional visual aids or thoughtful stories to get the audience’s attention and hook them in. If you want someone to donate to a local women’s shelter organization to help the women further their education at the local community college, you might share a real story of a woman you met who stayed at the local shelter before earning her degree with the help of the organization. We see a lot of advertisement campaigns rely on this. They show injured military veterans to get you to donate to the Wounded Warriors Project , or they show you injured animals to get you to donate to animal shelters. Are you thinking about how your own topic is emotional yet? We hope so!

In addition, we all know that emotions are complex. So, you can’t just tell a sad story or yell out a bad word to shock them and think they will be persuaded. You must ensure the emotions you engage relate directly to the speech and the audience. Be aware that negative emotions can backfire, so make sure you understand the audience, so you will know what will work best. Don’t just yell at people that they need to brush their teeth for two minutes or show a picture of gross teeth; make them see the benefits of brushing for two minutes by showing beautiful teeth too.

Emotional appeals also need to be ethical and incorporated responsibly. Consider a persuasive speech on distracted driving. If your audience is high school or college students, they may be mature enough to see an emotional video or photo depicting the devastating consequences of distracted driving. If you’re teaching an elementary school class about car safety (e.g., keeping your seatbelt on, not throwing toys, etc.), it would be highly inappropriate to scare them into compliance by showing a devastating video of a car accident. As an ethical public speaker, it is your job to use emotional appeals responsibly.

One way to do this is to connect to the theory by Abraham Maslow, Maslow’s Hierarchy of Needs, which states that our actions are motivated by basic (physiological and safety), psychological (belongingness, love, and esteem), and self-fulfillment needs (self-actualization). To persuade, we have to connect what we say to the audience’s real lives. Here is a visual of Maslow’s Hierarchy of Needs Pyramid:

Figure 10.4: Maslow’s Hierarchy of Needs 4

Notice the pyramid is largest at the base because our basic needs are the first that must be met. Ever been so hungry you can’t think of anything except when and what you will eat? (Hangry anyone?) Well, you can’t easily persuade people if they are only thinking about food. It doesn’t mean you need to bring snacks to your speech class on the day of your speech (albeit, this might be relevant to a food demonstration speech). Can you think about other ways pathos connects to this pyramid? How about safety and security needs, the second level on the hierarchy? Maybe your speech is about persuading people to purchase more car insurance. You might argue they need more insurance so they can feel safer on the road. Or maybe your family should put in a camera doorbell to make sure the home is safe. Are you seeing how we can use arguments that connect to emotions and needs simultaneously?

The third level in Maslow’s Hierarchy of Needs, love and belongingness, is about the need to feel connected to others. This need level is related to the groups of people we spend time with like friends and family. This also relates to the feeling of being “left out” or isolated from others. If we can use arguments that connect us to other humans, emotionally or physically, we will appeal to more of the audience. If your topic is about becoming more involved in the church or temple, you might highlight the social groups one may join if they connect to the church or temple. If your topic is on trying to persuade people to do a walk for charity, you might showcase how doing the event with your friends and family becomes a way of raising money for the charity and carving out time with, or supporting, the people you love. For this need, your pathos will be focused on connection. You want your audience to feel like they belong in order for them to be persuaded. People are more likely to follow through on their commitments if their friends and family do it. We know that if our friends go to the party, we are more likely to go, so we don’t have FOMO (fear of missing out). The same is true for donating money; if your friends have donated to a charity, you might want to be “in” the group, so you would donate also.

Finally, we will end this pathos section with an example that connects Maslow’s Hierarchy of Needs to pathos. Maybe your speech is to convince people to remove the Instagram app from their phones, so they are less distracted from their life. You could argue staying away from social media means you won’t be threatened online (safety), you will spend more real-time with your friends (belongingness), and you will devote more time to writing your speech outlines (esteem and achievement). Therefore, you can use Maslow’s Hierarchy of Needs as a roadmap for finding key needs that relate to your proposition which helps you incorporate emotional appeals.

The third and final appeal Aristotle described is logos , which, by definition, is the use of logical and organized arguments that stem from credible evidence supporting your proposition. When the arguments in your speech are based on logic, you are utilizing logos. You need experts in your corner to persuade; you need to provide true, raw evidence for someone to be convinced. You can’t just tell them something is good or bad for them, you have to show it through logic. You might like to buy that product, but how much does it cost? When you provide the dollar amount, you provide some logos for someone to decide if they can and want to purchase that product. How much should I donate to that charity? Provide a dollar amount reasonable for the given audience, and you will more likely persuade them. If you asked a room full of students to donate $500.00 to a charity, it isn’t logical. If you asked them to donate $10.00 instead of buying lattes for two days, you might actually persuade them.

So, it is obvious that sources are a part of logos, but so is your own honest involvement with the topics. If you want people to vote, you need to prove voting matters and make logical appeals to vote. We all know many people say, “my vote doesn’t count.” Your speech needs to logically prove that all votes count, and you need to showcase that you always vote in the local and national elections. In this example, we bring together your ethos and your pathos to sell us on the logos. All three appeals together help you make your case. Audiences are not only persuaded by experts, or by emotions, they want it all to make sense! Don’t make up a story to “make it fit”. Instead, find a real story that is truthful, emotional, and one your audience can relate to make your speech logical from beginning to end and, therefore, persuasive.

Reasoning and Fallacies in Your Speech

In this chapter, we have provided you with several important concepts in the persuasive speech process, including patterns of organization and methods of persuasion. Now, we want to make sure your speech content is clear and includes strong and appropriate arguments. You have done extensive research to support the claims you will make in your speech, but we want to help you ensure that your arguments aren’t flawed. Thus, we will now look at different forms of reasoning and fallacies (or errors) to avoid in your logic.

Thus far, you have read how Aristotle’s proofs can and should be used in a persuasive speech. But, you might wonder how that influences the approach you take in writing your speech outline. You already know your research needs to be credible, and one way to do this is through research. Let’s now put this all together by explaining how reasoning is used in a speech, as well as the fallacies, or errors in reasoning, that often occur when speechwriting.

You may have seen graduation requirements include the category of critical thinking, which is the ability to think about what information you are given and make sense of it to draw conclusions. Today, colleges, universities, and employers are seeking individuals who have these critical thinking skills. Critical thinking can include abilities like problem-solving or decision-making. How did you decide on which college to start your higher educational journey? Was it a decision based on finances, being close to home, or work? This decision involved critical thinking. Even if you had an emotional investment in this decision (pathos), you still needed to use logic, or logos, in your thought process. Reasoning is the process of constructing arguments in a logical way. The use of evidence, also known as data , is what we use to prove our claims. We have two basic and important approaches for how we come to believe something is true. These are known as induction and deduction. Let us explain.

Inductive Reasoning

You have probably used inductive reasoning in your life without even knowing it! Inductive reasoning is a type of reasoning in which examples or specific instances are used to provide strong evidence for (though not absolute proof of) the truth of the conclusion (Garcia, 2022). In other words, you are led to a conclusion through your “proof”. With inductive reasoning, we are exposed to several different examples of a situation, and from those examples, we conclude a general truth because there is no theory to test. Think of it this way: you first make an observation, then, observe a pattern, and finally, develop a theory or general conclusion.

For instance, you visit your local grocery store daily to pick up necessary items. You notice that on Sunday, two weeks ago, all the clerks in the store were wearing football jerseys. Again, last Sunday, the clerks wore their football jerseys. Today, also a Sunday, they’re wearing them again. From just these three observations, you may conclude that on Sundays, these supermarket employees wear football jerseys to support their favorite teams. Can you conclude that this pattern holds indefinitely? Perhaps not; the phenomenon may only take place during football season. Hypotheses typically need much testing before confirmation. However, it seems likely that if you return next Sunday wearing a football jersey, you will fit right in.

In another example, imagine you ate an avocado, and soon afterward, the inside of your mouth swelled. Now imagine a few weeks later you ate another avocado and again the inside of your mouth swelled. The following month, you ate yet another avocado, and you had the same reaction as the last two times. You are aware that swelling on the inside of your mouth can be a sign of an allergy to avocados. Using induction, you conclude, more likely than not, you are allergic to avocados.

Data (evidence): After I ate an avocado, the inside of my mouth was swollen (1st time).

Data (evidence): After I ate an avocado, the inside of my mouth was swollen (2nd time).

Data (evidence): I ate an avocado, and the inside of my mouth was swollen (3rd time).

Additional Information: Swollen lips can be a sign of a food allergy.

Conclusion: Likely, I am allergic to avocados.

Inductive reasoning can never lead to absolute certainty. Instead, induction allows you to say, given the examples provided for support, the conclusion is most likely true. Because of the limitations of inductive reasoning, a conclusion will be more credible if multiple lines of reasoning are presented in its support. This is how inductive reasoning works. Now, let’s examine four common methods of inductive reasoning to help you think critically about your persuasive speech.

An analogy allows you to draw conclusions about an object or phenomenon based on similarities to something else (Garcia, 2022). Sometimes the easiest way to understand reasoning is to start with a simple analogy. An avid DIY enthusiast may love to paint -walls, furniture, and objects. To paint well, you need to think about what materials you will need, a knowledge of the specific steps to paint, and the knowledge of how to use an approach to painting so that your paint doesn’t run and your project comes out perfectly! Let’s examine how this example works as an analogy.

Analogies can be figurative or literal. A figurative analogy compares two things that share a common feature, but are still different in many ways. For example, we could say that painting is like baking; they both involve making sure that you have the correct supplies and follow a specific procedure. There are similarities in these features, but there are profound differences. However, a literal analogy is where the two things under comparison have sufficient or significant similarities to be compared fairly (Garcia, 2022). A literal analogy might compare different modalities at the school where your authors teach. If we claim that you should choose Florida SouthWestern State College’s face-to-face courses rather than enrolling in online courses , we could make literal comparisons of the courses offered, available student services, or the classroom atmosphere, for instance.

If we use the more literal analogy of where you choose to go to college, we are using an analogy of two similar “things,” and hopefully, this makes your analogy carry more weight. What this form of reasoning does is lead your audience to a conclusion. When we address fallacies later in this chapter, you will see that comparing two things that are not similar enough could lead you might make an error, or what we call a false analogy fallacy.

Generalization

Another effective form of reasoning is through the use of generalizations. Generalization is a form of inductive reasoning that draws conclusions based on recurring patterns or repeated observations (Garcia, 2022), observing multiple examples and looking for commonalities in those examples to make a broad statement about them. For example, if I tried four different types of keto bread (the new craze), and found that each of them tasted like Styrofoam , I could generalize and say all keto bread is NOT tasty! Or, if in your college experience, you had two professors that you perceived as “bad professors,” you might take a big leap and say that all professors at your campus are “bad.” As you will see later in the discussion on fallacies, this type of reasoning can get us into trouble if we draw a conclusion without sufficient evidence, also known as a hasty generalization. Have you ever drawn a conclusion about a person or group of people after only one or two experiences with them? Have you ever decided you disliked a pizza place because you didn’t like the pizza the first time you tried it? Sometimes, we even do this in our real lives.

Causal Reasoning

Causal reasoning is a form of inductive reasoning that seeks to make cause-effect connections (Garcia, 2022). We don’t typically give this a lot of thought. In the city where one of your authors lives, there are periodic street closures with cones up or signs to redirect drivers. The past several times this has happened, it has been because there was a community 5K run. It is easy to understand why each time I see cones I assume there is a 5K event. However, there could be a completely different cause that I didn’t even think about. The cones could be there due to a major accident or road work.

Reasoning from Sign

Reasoning from sign is a form of inductive reasoning in which conclusions are drawn about phenomena based on events that precede or co-exist with (but do not cause) a subsequent event (Garcia, 2022). In Southern California, a part of the country with some of the worst droughts, one may successfully predict when summer is coming. The lawn begins to die, and the beautiful gardens go limp. All of this occurs before the temperature reaches 113 degrees and before the calendar changes from spring to summer. Based on this observation, there are signs that summer has arrived.

Like many forms of reasoning, it is easy to confuse “reasoning from sign” with “causal reasoning.” Remember, that for this form of reasoning, we looked at an event that preceded another, or co-existed, not an event that occurred later. IF the weather turned to 113 degrees, and then the grass and flowers began to die, then it could be causal.

Deductive Reasoning

The second type of reasoning is known as deductive reasoning , or deduction, which is a conclusion based on the combination of multiple premises that are generally assumed to be true (Garcia, 2022). Whereas with inductive reasoning, we were led to a conclusion, deductive reasoning starts with the overall statement and then identifies examples that support it to reach the conclusion.

Deductive reasoning is built on two statements whose logical relationship should lead to a third statement that is an unquestionably correct conclusion, as in the following example:

Grocery store employees wear football jerseys on Sundays.

Today is Sunday.

Grocery store employees will be wearing football jerseys today.

Suppose the first statement is true (Grocery store employees wear football jerseys on Sundays) and the second statement is true (Today is Sunday). In that case, the conclusion (Grocery store employees will be wearing football jerseys today) is reasonably expected. If a group must have a certain quality, and an individual is a member of that group, then the individual must have that quality.

Unlike inductive reasoning, deductive reasoning allows for certainty as long as certain rules are followed.

Fallacies in Reasoning

As you might recall from our discussion, we alluded to several fallacies. Fallacies are errors in reasoning logic or making a mistake when constructing an inductive or deductive argument. There are dozens of fallacies we could discuss here, but we will highlight those we find to be the most common. Our goal is to help you think through the process of writing your persuasive speech so that it is based on sound reasoning with no fallacies in your arguments.

Table 10.1 describes fifteen fallacies that can be avoided once you understand how to identify them.

Table 10.1: Fallacies

In this chapter, you can feel confident that you have learned what you need to know to complete an effective persuasive speech. We have defined persuasion, explained speech propositions and patterns, and offered strategies to persuade, including ways to use logic. We also helped you learn more about inductive and deductive reasoning, and all of the various ways these methods help you construct your speeches. Finally, we provided you with the most common fallacies that could trip you up if you aren’t careful. The goal is to be clear, logical, and persuasive! Motivate your audience. Hey, have you been persuaded to start your speech outline yet? We hope so!

Reflection Questions

What is the difference between propositions of fact, value, and policy?
How will you determine which pattern of organization to use for your persuasive speech?
How might you use ethos, pathos, and logos effectively in your speech? How can you write these three proofs into your content?
What form(s) of reasoning will you use in your speech? How can you ensure you are not using any fallacies?

Appeal to Novelty

Appeal to Tradition

Circular Reasoning

Claim-to-Proof

Critical Thinking

Emotional Appeal

False Analogy

False Cause

Figurative Analogy

Hasty Generalization

Literal Analogy

Maslow’s Hierarchy of Needs

Monroe’s Motivated Sequence

Non-Sequitur

Primacy-recency

Problem-Cause-Solution

Problem-Solution

Proposition

Question of Fact

Question of Policy

Question of Value

Red Herring

Slippery Slope

Sweeping Generalization

Two Wrongs Make a Right

Garcia, A. R. (2022). Inductive and Deductive Reasoning. Retrieved May 5, 2022, from https://englishcomposition.org/advanced-writing/inductive-and-deductive-reasoning/.

Monroe, A. H. (1949). Principles and types of speech . Glenview, IL: Scott, Foresman and Company.

Mudd, C. S. & Sillars, M.O. (1962), Speech; content and communication. San Francisco, CA: Chandler Publishing Company.

Share This Book

This is “Using Common Organizing Patterns”, section 10.2 from the book Public Speaking: Practice and Ethics (v. 1.0). For details on it (including licensing), click here .

This book is licensed under a Creative Commons by-nc-sa 3.0 license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.

This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book.

Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's attribution page .

For more information on the source of this book, or why it is available for free, please see the project's home page . You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here .

10.2 Using Common Organizing Patterns

Learning objectives.

Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological.
Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern Speech format in which a speaker organizes the information into categories, which helps an audience understand a single topic. is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

Comparison/Contrast

Another method for organizing main points is the comparison/contrast speech pattern Speech format in which a speaker selects two objects or ideas and demonstrates how they are similar or how they are different. . While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

The spatial speech pattern Speech format in which a speaker organizes information according to how things fit together in physical space. organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

Now let’s look at a spatial speech unrelated to geography.

Chronological

The chronological speech pattern Speech format in which a speaker presents information in the order in which it occurred in time—whether backward or forward. places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

Biographical

As you might guess, the biographical speech pattern Speech format generally used when a speaker wants to describe a person’s life. is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

The causal speech pattern Speech format that is built upon two main points: cause and effect. is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern Speech format in which a speaker discusses what a problem is, what the speaker believes is causing the problem, and then what the solution should be to correct the problem. . In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

Psychological

A further way to organize your main ideas within a speech is through a psychological speech pattern Speech format built on basic logic in which “a” leads to “b” and “b” leads to “c.” in which “a” leads to “b” and “b” leads to “c.” This speech format is designed to follow a logical argument, so this format lends itself to persuasive speeches very easily. Let’s look at an example.

Selecting an Organizational Pattern

Key Takeaway

Speakers can use a variety of different organizational patterns, including categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Ultimately, speakers must really think about which organizational pattern best suits a specific speech topic.
Imagine that you are giving an informative speech about your favorite book. Which organizational pattern do you think would be most useful? Why? Would your answer be different if your speech goal were persuasive? Why or why not?
Working on your own or with a partner, develop three main points for a speech designed to persuade college students to attend your university. Work through the preceding organizational patterns and see which ones would be possible choices for your speech. Which organizational pattern seems to be the best choice? Why?
Use one of the common organizational patterns to create three main points for your next speech.

17.3 Organizing Persuasive Speeches

Learning objectives.

Understand three common organizational patterns for persuasive speeches.
Explain the steps utilized in Monroe’s motivated sequence.
Explain the parts of a problem-cause-solution speech.
Explain the process utilized in a comparative advantage persuasive speech.

Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole.” German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods. Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138. We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 "Monroe’s Motivated Sequence" lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step First step in Monroe’s motivated sequence where a speaker attempts to get his or her audience’s attention. , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 "Introductions Matter: How to Begin a Speech Effectively" , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step Second step in Monroe’s motivated sequence where a speaker establishes that there is a specific need or problem. of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step Third step in Monroe’s motivated sequence where a speaker sets out to satisfy the need or solve the problem. , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

Explanation
Theoretical demonstration
Reference to practical experience
Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.

Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.

Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.

Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step Fourth step in Monroe’s motivated sequence where a speaker asks his or her audience to visualize a future where the need has been met or the problem solved. , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast. Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman. The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step Fifth step in Monroe’s motivated sequence where a speaker asks for an audience to approve the speaker’s proposal. , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 "Monroe’s Motivated Sequence Checklist" also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.

Comparative Advantages

The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.

Key Takeaways

There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
Create a speech using Monroe’s motivated sequence to persuade people to recycle.
Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
Create a comparative advantages speech comparing two brands of toothpaste.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter Nine – Organizing the Body of your Speech

Creating the Body of a Speech

In a series of important and ground-breaking studies conducted during the 1950s and 1960s, researchers started investigating how a speech’s organization was related to audience perceptions of those speeches. The first study, conducted by Raymond Smith in 1951, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with clear, intentional organization. Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches (Smith, 1951). Thompson furthered this investigation and found that unorganized speeches were also harder for audiences to recall after the speech. Basically, people remember information from speeches that are clearly organized—and forget information from speeches that are poorly organized (Thompson, 1960). A third study by Baker found that when audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility (Baker, 1965).

These three very important studies make the importance of organization very clear. When speakers are not organized they are not perceived as credible and their audiences view the speeches negatively, are less likely to be persuaded, and don’t remember specific information from the speeches after the fact.

We start this chapter discussing these studies because we want you to understand the importance of speech organization on real audiences. If you are not organized, your speech will never have its intended effect. In this chapter, we are going to discuss the basics of organizing the body of your speech.

Determining Your Main Ideas

Matt Wynn – Lightbulb! – CC BY 2.0.

When creating a speech, it’s important to remember that speeches have three clear parts: an introduction, a body, and a conclusion. The introduction establishes the topic and whets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about the body of your speech.

We like the word strategic because it refers to determining what is important or essential to the overall plan or purpose of your speech. Too often, new speakers just throw information together and stand up and start speaking. When that happens, audience members are left confused and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

What Is Your Specific Purpose?

Before we discuss how to determine the main points of your speech, we want to revisit your speech’s specific purpose. Recall that a speech can have one of three general purposes: to inform, to persuade, or to entertain. The general purpose refers to the broad goal for creating and delivering the speech. The specific purpose, on the other hand, starts with one of those broad goals (inform, persuade, or entertain) and then further informs the listener about the who , what , when , where , why , and how of the speech.

The specific purpose is stated as a sentence incorporating the general purpose, the specific audience for the speech, and a prepositional phrase that summarizes the topic. Suppose you are going to give a speech about using open-source software. Here are three examples (each with a different general purpose and a different audience):

In each of these three examples, you’ll notice that the general topic is the same—open-source software—but the specific purpose is different because the speech has a different general purpose and a different audience. Before you can think strategically about organizing the body of your speech, you need to know what your specific purpose is. If you have not yet written a specific purpose for your current speech, please go ahead and write one now.

From Specific Purpose to Main Points

Once you’ve written down your specific purpose, you can now start thinking about the best way to turn that specific purpose into a series of main points. Main points are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called chunking because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. First and foremost, experts on the subject of memory have consistently shown that people don’t tend to remember very much after they listen to a message or leave a conversation (Bostrom & Waldhart, 1988). While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process (Dunham, 1964; Smith, 1951; Thompson, 1960). For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple (LeFrancois, 1999). Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Helpful Hints for Preparing Your Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Uniting Your Main Points

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they fit together?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Keeping Your Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech so as to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? Obviously, the answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to talk, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure, we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s simply easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. Basically, we have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail of common organizational patterns for speeches, but for now we want you to just think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Using Common Organizing Patterns

Twentyfour Students – Organization makes you flow – CC BY-SA 2.0.

Previously in this chapter we discussed how to make your main points flow logically. This section is going to provide you with a number of organizational patterns to help you create a logically organized speech. The first organizational pattern we’ll discuss is topical.

By far the most common pattern for organizing a speech is by categories or topics . The topical organizational pattern is a way to help the speaker arrange the message in a consistent fashion. The goal of a topical organization is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit their university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example.

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three topics and that the second and third could be reversed and still provide a logical structure for your speech

Comparison/Contrast

Another method for organizing main points is the comparison/contrast pattern. While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

The spatial organizational pattern arranges information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

Now let’s look at a spatial speech unrelated to geography.

Chronological

The chronological pattern places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

Biographical

As you might guess, the biographical organizational pattern is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

The causal pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the p roblem-cause-solution pattern. In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast and problem-cause-solution, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You should be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Keeping Your Speech Moving

Chris Marquardt – REWIND – CC BY-SA 2.0.

Have you ever been listening to a speech or a lecture and found yourself thinking, “I am so lost!” or “Where the heck is this speaker going?” Chances are one of the reasons you weren’t sure what the speaker was talking about was that the speaker didn’t effectively keep the speech moving. When we are reading and encounter something we don’t understand, we have the ability to reread the paragraph and try to make sense of what we’re trying to read. Unfortunately, we are not that lucky when it comes to listening to a speaker. We cannot pick up our universal remote and rewind the person. For this reason, speakers need to really think about how they keep a speech moving so that audience members are easily able to keep up with the speech. In this section, we’re going to look at four specific techniques speakers can use that make following a speech much easier for an audience: transitions, internal previews, internal summaries, and signposts.

Transitions between Main Points

A transition is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. Basically, a transition is a sentence where the speaker summarizes what was said in one point and previews what is going to be discussed in the next point. Let’s look at some examples:

Now that we’ve seen the problems caused by lack of adolescent curfew laws, let’s examine how curfew laws could benefit our community.
Thus far we’ve examined the history and prevalence of alcohol abuse among Native Americans, but it is the impact that this abuse has on the health of Native Americans that is of the greatest concern.
Now that we’ve thoroughly examined how these two medications are similar to one another, we can consider the many clear differences between the two medications.
Although he was one of the most prolific writers in Great Britain prior to World War II, Winston Churchill continued to publish during the war years as well.

You’ll notice that in each of these transition examples, the beginning phrase of the sentence indicates the conclusion of a period of time (now that, thus far). The table below contains a variety of transition words that will be useful when keeping your speech moving.

Table 9.1 Transition Words

Beyond transitions, there are several other techniques that you can use to clarify your speech organization for your audience. The next sections address several of these techniques, including internal previews, internal summaries, and signposts.

Internal Previews

An internal preview is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech. An internal preview works similarly to the preview that a speaker gives at the end of a speech introduction, quickly outlining what they will talk about (i.e., the speech’s three main body points). In an internal preview, speakers highlight what they are going to discuss within a specific main point during a speech.

Ausubel was the first person to examine the effect that internal previews had on retention of oral information (Ausubel, 1968). Essentially, when speakers clearly inform an audience what they will talk about in a clear and organized manner, the audience listens for those main points, which leads to higher retention of the speaker’s message. Let’s look at a sample internal preview:

To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our communi ty.

When an audience hears that you will be exploring two different ideas within this main point, they are ready to listen for those main points as you talk about them. In essence, you’re helping your audience keep up with your speech.

Rather than being given alone, internal previews often come after a speaker has transitioned to that main topic area. Using the previous internal preview, let’s see it along with the transition to that main point.

Now that we’ve explored the effect that a lack of consistent recycling has on our community, let’s explore the importance of recycling for our community ( transition ). To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community ( internal preview ).

While internal previews are definitely helpful, you do not need to include one for every main point of your speech. In fact, we recommend that you use internal previews sparingly to highlight only main points containing relatively complex information.

Internal Summaries

Whereas an internal preview helps an audience know what you are going to talk about within a main point at the beginning, an internal summary is delivered to remind an audience of what they just heard within the speech. In general, internal summaries are best used when the information within a specific main point of a speech was complicated. To write your own internal summaries, look at the summarizing transition words in Table 9.1. Let’s look at an example.

To sum up, school bullying is a definite problem. Bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook.

In this example, the speaker was probably talking about the impact that bullying has on an individual victim educationally. Of course, an internal summary can also be a great way to lead into a transition to the next point of a speech.

In this section, we have explored how bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook ( internal summary ). Therefore, schools need to implement campus-wide, comprehensive antibullying programs ( transition ).

While not sounding like the more traditional transition, this internal summary helps readers summarize the content of that main point. The sentence that follows then leads to the next major part of the speech, which is going to discuss the importance of antibullying programs.

Have you ever been on a road trip and watched the green rectangular mile signs pass you by? Fifty miles to go. Twenty-five miles to go. One mile to go. Signposts within a speech function the same way. Speakers use signposts to guide their audience through the content of a speech. If you look at Table 9.1 and look at the “common sequence patterns,” you’ll see a series of possible signpost options. In essence, we use these short phrases at the beginning of a piece of information to help our audience members keep up with what we’re discussing. For example, if you were giving a speech whose main point was about the three functions of credibility, you could use internal signposts like this:

The first function of credibility is competence.
The second function of credibility is trustworthiness.
The final function of credibility is caring/goodwill.

Signposts are simply meant to help your audience keep up with your speech, so the more simplistic your signposts are, the easier it is for your audience to follow.

In addition to helping audience members keep up with a speech, signposts can also be used to highlight specific information the speaker thinks is important. Where the other signposts were designed to show the way (like highway markers), signposts that call attention to specific pieces of information are more like billboards. Words and phrases that are useful for highlighting information can be found in Table 9.1 under the category “emphasis.” All these words are designed to help you call attention to what you are saying so that the audience will also recognize the importance of the information.

Note from the author, Gruber: As we have previously stated, organization is integral to your audience understanding your message, and thus, being influenced by it. A clear organizational pattern with connectives, such as transitions and summaries, creates a clear and memorable message.

Finally, we sometimes get funny looks when we suggest you write the body of your speech before your Introduction & Conclusion. The natural thought may be “The introduction comes first, so I should write it first.” However, consider the objectives of the Introduction, as described in the next chapter, and you’ll understand why you should always write the body first and then the introduction and conclusion.

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.
Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301.
Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69.
Bostrom, R. N., & Waldhart, E. S. (1988). Memory models and the measurement of listening. Communication Education, 37 , 1–13.
Dunham, J. R. (1964). Voice contrast and repetition in speech retention (Doctoral dissertation). Retrieved from: http://etd.lib.ttu.edu/theses .
LeFrancois, G. R. (1999). Psychology for teaching (10th ed.). Belmont, CA: Wadsworth.
Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301.
Ausubel, D. P. (1968). Educational psychology . New York, NY: Holt, Rinehart, & Winston.
https://www.pexels.com/photo/photo-of-woman-lying-on-bed-while-using-laptop-4066041/
https://www.pexels.com/photo/photo-of-led-signage-on-the-wall-942317/

Sections of this chapter were adapted from Stand up, Speak Out: The practice and ethics of public speaking. Stand up, Speak out by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Module 10: Persuasive Speaking

Structure of a persuasive speech, learning objectives.

Identify characteristic structures of a persuasive speech.

In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. It also has a body where the speaker presents their main points and it ends with a conclusion that sums up the main point of the speech.

The biggest difference is that the primary purpose of an informative speech is to explain whereas the primary purpose of a persuasive speech is to advocate the audience adopt a point of view or take a course of action. A persuasive speech, in other words, is an argument supported by well-thought-out reasons and relevant, appropriate, and credible supporting evidence.

We can classify persuasive speeches into three broad categories:

The widely used pesticide Atrazine is extremely harmful to amphibians.
All house-cats should be kept indoors to protect the songbird population.
Offshore tax havens, while legal, are immoral and unpatriotic .

The organizational pattern we select and the type of supporting material we use should support the overall argument we are making.

The informative speech organizational patterns we covered earlier can work for a persuasive speech as well. In addition, the following organization patterns are especially suited to persuasive speeches (these are covered in more detail in Module 6: Organizing and Outlining Your Speech):

Causal : Also known as cause-effect, the causal pattern describes some cause and then identifies what effects resulted from the cause. This can be a useful pattern to use when you are speaking about the positive or negative consequences of taking a particular action.
Problem-solution : With this organizational pattern, you provide two main points. The first main point focuses on a problem that exists and the second details your proposed solution to the problem. This is an especially good organization pattern for speeches arguing for policy changes.
Problem-cause-solution: This is a variation of the problem-solution organizational pattern. A three-step organizational pattern where the speaker starts by explaining the problem, then explains the causes of the problem, and lastly proposes a solution to the problem.
Comparative advantage : A speaker compares two or more things or ideas and explains why one of the things or ideas has more advantages or is better than the other.
Monroe’s motivated sequence : An organizational pattern that is a more elaborate variation of the problem-cause-solution pattern. We’ll go into more depth on Monroe’s motivated sequence on the next page.
Structure of a Persuasive Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

U.S. Locations
UMGC Europe
Learn Online
Find Answers
855-655-8682
Current Students

Online Guide to Writing and Research

Thinking strategies and writing patterns, explore more of umgc.

Online Guide to Writing

Patterns for Presenting Information

Problem-Cause-Solution Pattern

According to conventional wisdom, you can summarize every story ever told in the following way: someone falls into a hole and must climb out. In other words, every story is about solving a problem. There are probably many exceptions to this observation; however, connecting the need to solve a real-life problem to your subject can draw your readers’ attention. The problem-cause-solution pattern can help you do this.

the word of REVISE on building blocks concept.

In a sense, this pattern is a variety of the specific-to-general pattern, as it often begins with specific details and moves to a somewhat generalized solution. However, rather than evoking a sense of mystery and suspense, the problem-cause-solution pattern focuses on concrete difficulties; and though a solution may appeal to abstract principles, the solution should have a practical application, enough to solve the real-life problem.

When to Use this Pattern

You may find the problem-cause-solution pattern useful in writing case studies, critiques, introductions, reports of scientific investigations, literary reviews, political and social discourse, white papers, proposals, many kinds of reports, and essay examinations.

How to Create this Pattern

The name of the problem-cause-solution pattern also describes the sequence in which to present your information.

Begin by describing the problem.

Proceed through diagnosing and analyzing the problem.

Then propose a solution.

The forms of analysis used to diagnose the problem may vary. You might, for example, use comparative analysis to evaluate for flaws in a process that may have led to the problem. You might use a combination of synthesis and cause and effect analysis to locate systemic conditions which caused the problem. However, in each instance—whether analyzing an entire process or analyzing a specific cause—the goal is to locate a cause or causes.

Example of this Pattern

There are two main kinds of ice that shape sea levels. The first is sea ice, which comes from ocean water that freezes solid. It makes up most of the ice at the North Pole. As it forms, it changes the saltiness of seawater and helps shape powerful ocean currents.

Melting sea ice doesn’t change the overall amount of water in the ocean, just as melting ice cubes don’t change the water level in a glass of water. But sea ice tends to reflect sunlight, while the darker ocean tends to soak up its heat. That speeds up warming and drives more ice melt in a worrying feedback loop. The warmer temperatures also contribute to the thermal expansion of water, which in turn can raise sea levels.

The second kind of ice is land ice, which builds up in sheets over thousands of years from compacted snow. In Antarctica, the ice sheet is 1.5 miles thick (2.4 km) on average, reaching up to 3 miles (5 km) in some areas. Greenland’s ice sheet averages a mile in thickness. When land ice starts to jut out over the ocean, it creates a floating ice shelf (Irfan, 2022, paras. 9-11).

Example Explained

Notice how the passage above begins with an implied problem: ice causing changes to sea levels. The passage proceeds to explain the causes of changing sea levels. These are the first two parts of our pattern. A few paragraphs later, the author shifts to discussing the beginnings of a solution.

Key Takeaways

The problem-cause-solution approach will first describe the problem, then analyze the cause or responses to the problem, and then will lead to a solution.
We practice this approach daily in our interactions with others, whether at work or home.

Mailing Address: 3501 University Blvd. East, Adelphi, MD 20783 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License . © 2022 UMGC. All links to external sites were verified at the time of publication. UMGC is not responsible for the validity or integrity of information located at external sites.

Table of Contents: Online Guide to Writing

Chapter 1: College Writing

How Does College Writing Differ from Workplace Writing?

What Is College Writing?

Why So Much Emphasis on Writing?

Chapter 2: The Writing Process

Doing Exploratory Research

Getting from Notes to Your Draft

Introduction

Prewriting - Techniques to Get Started - Mining Your Intuition

Prewriting: Targeting Your Audience

Prewriting: Techniques to Get Started

Prewriting: Understanding Your Assignment

Rewriting: Being Your Own Critic

Rewriting: Creating a Revision Strategy

Rewriting: Getting Feedback

Rewriting: The Final Draft

Techniques to Get Started - Outlining

Techniques to Get Started - Using Systematic Techniques

Thesis Statement and Controlling Idea

Writing: Getting from Notes to Your Draft - Freewriting

Writing: Getting from Notes to Your Draft - Summarizing Your Ideas

Writing: Outlining What You Will Write

Chapter 3: Thinking Strategies

A Word About Style, Voice, and Tone

A Word About Style, Voice, and Tone: Style Through Vocabulary and Diction

Critical Strategies and Writing

Critical Strategies and Writing: Analysis

Critical Strategies and Writing: Evaluation

Critical Strategies and Writing: Persuasion

Critical Strategies and Writing: Synthesis

Developing a Paper Using Strategies

Kinds of Assignments You Will Write

Patterns for Presenting Information: Critiques

Patterns for Presenting Information: Discussing Raw Data

Patterns for Presenting Information: General-to-Specific Pattern

Patterns for Presenting Information: Problem-Cause-Solution Pattern

Patterns for Presenting Information: Specific-to-General Pattern

Patterns for Presenting Information: Summaries and Abstracts

Supporting with Research and Examples

Writing Essay Examinations

Writing Essay Examinations: Make Your Answer Relevant and Complete

Writing Essay Examinations: Organize Thinking Before Writing

Writing Essay Examinations: Read and Understand the Question

Chapter 4: The Research Process

Planning and Writing a Research Paper

Planning and Writing a Research Paper: Ask a Research Question

Planning and Writing a Research Paper: Cite Sources

Planning and Writing a Research Paper: Collect Evidence

Planning and Writing a Research Paper: Decide Your Point of View, or Role, for Your Research

Planning and Writing a Research Paper: Draw Conclusions

Planning and Writing a Research Paper: Find a Topic and Get an Overview

Planning and Writing a Research Paper: Manage Your Resources

Planning and Writing a Research Paper: Outline

Planning and Writing a Research Paper: Survey the Literature

Planning and Writing a Research Paper: Work Your Sources into Your Research Writing

Research Resources: Where Are Research Resources Found? - Human Resources

Research Resources: What Are Research Resources?

Research Resources: Where Are Research Resources Found?

Research Resources: Where Are Research Resources Found? - Electronic Resources

Research Resources: Where Are Research Resources Found? - Print Resources

Structuring the Research Paper: Formal Research Structure

Structuring the Research Paper: Informal Research Structure

The Nature of Research

The Research Assignment: How Should Research Sources Be Evaluated?

The Research Assignment: When Is Research Needed?

The Research Assignment: Why Perform Research?

Chapter 5: Academic Integrity

Academic Integrity

Giving Credit to Sources

Giving Credit to Sources: Copyright Laws

Giving Credit to Sources: Documentation

Giving Credit to Sources: Style Guides

Integrating Sources

Practicing Academic Integrity

Practicing Academic Integrity: Keeping Accurate Records

Practicing Academic Integrity: Managing Source Material

Practicing Academic Integrity: Managing Source Material - Paraphrasing Your Source

Practicing Academic Integrity: Managing Source Material - Quoting Your Source

Practicing Academic Integrity: Managing Source Material - Summarizing Your Sources

Types of Documentation

Types of Documentation: Bibliographies and Source Lists

Types of Documentation: Citing World Wide Web Sources

Types of Documentation: In-Text or Parenthetical Citations

Types of Documentation: In-Text or Parenthetical Citations - APA Style

Types of Documentation: In-Text or Parenthetical Citations - CSE/CBE Style

Types of Documentation: In-Text or Parenthetical Citations - Chicago Style

Types of Documentation: In-Text or Parenthetical Citations - MLA Style

Types of Documentation: Note Citations

Chapter 6: Using Library Resources

Finding Library Resources

Chapter 7: Assessing Your Writing

How Is Writing Graded?

How Is Writing Graded?: A General Assessment Tool

The Draft Stage

The Draft Stage: The First Draft

The Draft Stage: The Revision Process and the Final Draft

The Draft Stage: Using Feedback

The Research Stage

Using Assessment to Improve Your Writing

Chapter 8: Other Frequently Assigned Papers

Reviews and Reaction Papers: Article and Book Reviews

Reviews and Reaction Papers: Reaction Papers

Writing Arguments

Writing Arguments: Adapting the Argument Structure

Writing Arguments: Purposes of Argument

Writing Arguments: References to Consult for Writing Arguments

Writing Arguments: Steps to Writing an Argument - Anticipate Active Opposition

Writing Arguments: Steps to Writing an Argument - Determine Your Organization

Writing Arguments: Steps to Writing an Argument - Develop Your Argument

Writing Arguments: Steps to Writing an Argument - Introduce Your Argument

Writing Arguments: Steps to Writing an Argument - State Your Thesis or Proposition

Writing Arguments: Steps to Writing an Argument - Write Your Conclusion

Writing Arguments: Types of Argument

Appendix A: Books to Help Improve Your Writing

Dictionaries

General Style Manuals

Researching on the Internet

Special Style Manuals

Writing Handbooks

Appendix B: Collaborative Writing and Peer Reviewing

Collaborative Writing: Assignments to Accompany the Group Project

Collaborative Writing: Informal Progress Report

Collaborative Writing: Issues to Resolve

Collaborative Writing: Methodology

Collaborative Writing: Peer Evaluation

Collaborative Writing: Tasks of Collaborative Writing Group Members

Collaborative Writing: Writing Plan

General Introduction

Peer Reviewing

Appendix C: Developing an Improvement Plan

Working with Your Instructor’s Comments and Grades

Appendix D: Writing Plan and Project Schedule

Devising a Writing Project Plan and Schedule

Reviewing Your Plan with Others

By using our website you agree to our use of cookies. Learn more about how we use cookies by reading our Privacy Policy .

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

29 17.3 Organizing Persuasive Speeches

Learning objectives.

Understand three common organizational patterns for persuasive speeches.
Explain the steps utilized in Monroe’s motivated sequence.
Explain the parts of a problem-cause-solution speech.
Explain the process utilized in a comparative advantage persuasive speech.

Monroe’s Motivated Sequence

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

Explanation
Theoretical demonstration
Reference to practical experience
Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

Comparative Advantages

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Key Takeaways

There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
Create a speech using Monroe’s motivated sequence to persuade people to recycle.
Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
Create a comparative advantages speech comparing two brands of toothpaste.

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Share This Book

school Campus Bookshelves
menu_book Bookshelves
perm_media Learning Objects
login Login
how_to_reg Request Instructor Account
hub Instructor Commons
Download Page (PDF)
Download Full Book (PDF)
Periodic Table
Physics Constants
Scientific Calculator
Reference & Cite
Tools expand_more
Readability

selected template will load here

This action is not available.

17.3: Organizing Persuasive Speeches

Last updated
Save as PDF
Page ID 63619

Learning Objectives

Understand three common organizational patterns for persuasive speeches.
Explain the steps utilized in Monroe’s motivated sequence.
Explain the parts of a problem-cause-solution speech.
Explain the process utilized in a comparative advantage persuasive speech.

Steven Lilley – Engaged – CC BY-SA 2.0.

Monroe’s Motivated Sequence

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively”, a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

Satisfaction

Explanation
Theoretical demonstration
Reference to practical experience
Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Visualization

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

Comparative Advantages

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Key Takeaways

There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
Create a speech using Monroe’s motivated sequence to persuade people to recycle.
Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
Create a comparative advantages speech comparing two brands of toothpaste.

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

6 Ways Schools Are Managing Students’ Cellphone Use

A flurry of school districts across the country are tightening cellphone restrictions, because they believe students’ misuse of the devices has negatively affected their behavior and ability to learn.

In 2015, 66 percent of schools in the United States prohibited non-academic use of cellphones during school hours, according to the National Center for Education Statistics . By 2020, that percentage had jumped to 77 percent.

Many educators blame students’ cellphone use for being the top distraction in schools and classrooms . The constant use of the devices has also been linked to students’ worsening mental health .

The issue has caught the attention of federal and state policymakers, too. Some states—such as California, Florida, Indiana, and Tennessee—have passed laws allowing schools to restrict cellphone use. A handful of other states are considering passing similar laws. Congressional lawmakers have also introduced legislation that would require a federal study on the effects of cellphone use on students’ mental health and academic performance.

Liz Kolb, a clinical professor of education technologies and teacher education at the University of Michigan, said it’s unlikely that all 50 states will pass laws restricting students’ cellphone use, “but we’re seeing a lot more [movement] at the individual school level, where they’re trying to figure out policies that make sense [for their communities].”

At the district level, these restrictions vary widely. Some districts restrict student cellphone use anywhere and any time during the school day. Some allow use of the devices during lunch and in the hallways. And others haven’t placed any restrictions at all, often because of parent and student pushback.

Even in districts where there’s a ban, “there’s a lot of nuance” in how schools are addressing it, Kolb said. “In order for a full school ban to be effective, you really have to have strong leadership supporting the staff in enforcing it.”

Some of those nuances include exceptions for students who have a documented need to have their digital devices for health reasons, such as checking blood glucose levels if a student has diabetes. Teachers also have the flexibility to allow students to use their cellphones in class if they are needed for instructional purposes.

Here are six different policy approaches districts are putting in place to address concerns about student cellphone use:

1. Cellphones are restricted for all students, regardless of grade level

In Florida’s Orange County district , all students are prohibited from using their cellphones and other wireless communication devices, such as smartwatches, during school hours—meaning from the first bell to the dismissal bell, these devices must be silenced and put away in their bags. If a student is caught using a phone during the school day, the device will be confiscated and returned to the student at the end of the day. Depending on the circumstances of the violation, a student could also get detention or be suspended.

Flint schools in Michigan also prohibit all students, regardless of grade level, from using cellphones or other personal electronic devices. If a student is caught using a phone, it will be confiscated and returned to the student’s parent or caretaker.

Some districts provide technological solutions, such as pouches, to lock and store students’ phones during the school day. In other districts, educators have found creative ways to separate students from their phones, such as using over-the-door shoe holders where students place their phones during class.

2. Cellphones restricted only for elementary students, more flexible for middle and high school students

While restrictions on the use of cellphones and other two-way communication devices exist for all students in the Wauwatosa district in Wisconsin , there are more flexible rules for middle and high school students. Cellphones are prohibited all day for elementary students, but middle and high school students can use their phones before and after school, between class periods, during lunch, and in free periods. Teachers and principals have discretion for imposing consequences for misuse.

Close up of elementary or middle school white girl using a mobile phone in the classroom.

3. Cellphones are prohibited for elementary and middle school students, but more flexible for high school students

Elementary and middle school students in Virginia’s Rockingham district are prohibited from using personal electronic devices during the school day, while high school students may use their devices during lunch, study hall, advisory periods if permitted by a teacher and principal, and in between classes.

4. Cellphones are restricted only in classrooms, locker rooms, and bathrooms

Other districts, such as Richmond schools in Wisconsin, have restrictions on cellphone use only in certain areas of schools, such as classrooms, locker rooms, and bathrooms—to prevent bullying or sharing of inappropriate images, according to some district policies.

5. Cellphones restricted only in classrooms

Some restrictions are centered around classroom time only and allow students to use their phones outside of the classroom. In the Brush school district in Colorado , for instance, students aren’t allowed to have their phones out during instructional hours but can use them any other time. If a student is caught with a phone when they’re not allowed to have it, parents can either come to school to collect the phone or they can let the school keep the phone until the end of the day.

Students' cell phones are collected by school administration before the start of spring break at California City Middle School in California City, Calif., on March 11, 2022.

6. Cellphone restrictions are left up to each school

There are also districts, such as Meriden in Connecticut and Minnetonka in Minnesota, that don’t have districtwide restrictions, but instead have guidelines that schools can choose to follow.

For instance, in Meriden, the guidelines recommend elementary students keep their phones in their bags the whole school day; middle school students keep their phones in their lockers but can use them during lunch; and to let high school students have access to their phones all day but they must be turned off and out of sight during class time.

Other districts, such as Pawtucket in Rhode Island , allow principals or teachers to implement their own school or classroom rules around cellphones, as long as there’s a clear plan for allowing students to use them in case of emergencies.

Sign Up for The Savvy Principal

Edweek top school jobs.

School counselor facilitates a group discussion

Sign Up & Sign In

Local election results: Starmer demands PM call general election - with Tories on track to be 'almost annihilated'

Labour is celebrating victory in the Blackpool South by-election - and similarly positive results in council elections in England. The Tories are on course for their worst ever local elections performance, and would be "almost annihilated" at a general election.

Friday 3 May 2024 09:12, UK

Please use Chrome browser for a more accessible video player

Vote 2024: Catch up on what you missed overnight
Check the result where you live
Labour wins key by-election | Starmer hails 'seismic' result
Sunak must 'call an election', new MP tells Sky News
Tories could be 'almost annihilated' at general election
MP who defected to Reform says Sunak destined to lose
Party's vote in council elections down most in Leave areas
But it clings on in Harlow | Result shows 'no love for Starmer'
Live reporting by Ben Bloch and (overnight) Faith Ridler

In addition to electing councillors and mayors, voters in England and Wales have also been choosing more than 30 police and crime commissioners (PCCs).

So far, only three results are in.

Labour's Clare Moody has won in Avon and Somerset , replacing the Tories' Mark Shelford.

This is the first time that Labour has won the PCC role in the region since it was first created.

It may also give the Labour Party hope that it has prevented the Greens from winning control of Bristol City Council amid a surge for the smaller party in recent years.

In Cumbria , David Allen - another Labour candidate - has been elected, replacing another Conservative, Peter McCall.

And in Lincolnshire , Marc Jones - a Conservative and the incumbent - has retained his position.

Our political correspondent Rob Powell just spoke live to the Labour leader, Sir Keir Starmer, who is attending a victory rally in Blackpool South.

That notwithstanding, Rob asked if he is disappointed his party did not win key councils they were targeting, such as Harlow, where the Tories clung on.

Sir Keir Starmer said the outcome in Blackpool is a "terrific" by-election result, saying it is "the most important election result in the sense that it's a direct message to the prime minister".

He said it is the fifth swing of more than 20% in recent by-elections, concluding the result is "not a one-off".

He conceded there are a few areas like Harlow where Labour lost by a "handful" of votes, but pointed to other positive results.

"This is a good set of results for us, and there's no denying that the mood of the country now is for change, and I think it's for the prime minister to allow the country to express that change now in a general election," he said.

Asked if the party's position on the Israel-Hamas war cost the party votes, the Labour leader replied: "There are some places where that's a very strong factor, and I understand that and respect that."

But he said that where they have lost votes, they will "earn them back", but added that the results so far are "vindication" of the change made to the Labour Party over the last four years.

Opening the victory rally, the new Blackpool South MP, Chris Webb, says Labour "absolutely smashed it" and it shows the public "wants a Labour government".

He calls on "failed" Rishi Sunak to call a general election now.

Labour deputy leader Angela Rayner thanks all the activists in Blackpool who "really have put a shift in", as well as the people of the constituency for electing a new Labour MP.

"The people of Blackpool have seen through the Tory lies and chaos, and they want change," she declares.

"Rishi Sunak - call that general election and let this country move forward."

Sir Keir Starmer says the win is "historic", saying it is "incredible" to have won with a 26% swing.

"Here in Blackpool, a message has been sent directly to the prime minister, because this was a parliamentary vote," he declares.

"This was directly to Rishi Sunak to say we're fed up with your decline, your chaos, and your division, and we want change. We want to go forward with Labour."

The result, Sir Keir says, is a "shout from Blackpool" on behalf of the whole country to "turn the page and start afresh with Labour".

The Labour leader concludes by saying this a "giant step" on the "journey" to forming a new government.

On the heels of the Labour win in the Blackpool South by-election, Sir Keir Starmer has arrived in the constituency to lead a victory rally.

The Labour leader is alongside his deputy, Angela Rayner, and the new MP, Chris Webb.

Watch live on Sky News now, in the stream at the top of this page, and follow updates here in the Politics Hub.

It is almost impossible for the Conservatives to win the general election, a former Tory MP has told Sky News.

Lee Anderson, who defected to Reform UK in March, told Sky News that Rishi Sunak could "fly over the UK tonight in a helicopter, drop £1m down every chimney, and they would still vote him out come October".

Regarding his party's chances, Mr Anderson claimed Reform UK will become the "main opposition" in the East Midlands and the North East as the general election approaches.

Discussing the Blackpool South by-election , in which the winning Labour candidate got 58.9% of the vote, Mr Anderson said there were positive signs for Reform UK, which got almost as many votes as the Conservatives' candidate.

"I was hoping for around 15% of the vote share," he said.

"I think we got 16.9%, nearly 17% of the vote share in Blackpool, which is above the national average polling at the moment for Reform."

He added, however, that turnout was very low and there appeared to be little appetite for a by-election in the seaside resort.

Regarding national polling, he said: "We're going up and the Conservative Party is coming down.

"We're going to meet at some point. We've already met it in places in the North and in the Midlands.

"I think with a general election probably four or five months away, then we're going to surpass them."

We've just been hearing from Labour's national campaign coordinator, Pat McFadden, on the heels of a good night for in the local elections and the win in the Blackpool South by-election.

Starting with Blackpool South, Mr McFadden said this was "the one where Rishi Sunak and the Conservative government were directly on the ballot paper", with no local consideration.

"When the happened, we got a stunning victory with a 26% swing, and the Tories struggling even to come in to second place," he said.

The senior Labour frontbencher rejected Tory arguments that the circumstances of the former Tory MP resigning amid a lobbying scandal affected the vote, saying: "If they want to take comfort from all of that, they're welcome to do so."

He did concede that "disillusionment" with the Tory government is "a factor" in their wins, but said: "I think there is positive enthusiasm for Labour and a recognition of the changes in the Labour Party that Keir Starmer has made."

We heard a short while ago from our elections guru, Professor Michael Thrasher, and we asked what his key takeaways are from the local elections results so far.

He said the overall picture is "complicated" - the Conservative vote has "collapsed" since 2021 and Labour has made huge gains.

But since 2023, the vote change is rather static, with the Labour vote rising "minutely".

Professor Thrasher completely rejected the Tory argument that the results are normal for a party in midterm.

"[This] is very bad news for the Conservatives because their general election victory in 2019 was built on winning the support of people who had strongly voted Leave in the [EU] referendum," he said.

But the votes overnight show that "in areas that voted most strongly for leave, the Conservative vote has fallen almost 18 percentage points".

That shows that the Leave vote is leaving the Tories - some of which is going to Labour, and some to Reform UK.

He concluded: "If the Conservative fall as low as these council elections so far appear to be telling us, then we're in a situation that we were in (back) in 1997, where the Conservative vote fell so far down that they were almost annihilated.

"The same fate awaits the Conservatives at the next general election if their vote slides this far below, say, 30% in a general election."

By Professor Michael Thrasher, Sky News elections analyst

Election results declared overnight have clearly demonstrated that the Conservatives are in serious trouble.

There was a by-election defeat in Blackpool South at the hands of Labour, the seventh this parliament.

In the local council elections, the Conservatives are losing seats in numbers that suggest this could be one of the party's worst-ever performances.

But Conservative council seat losses have not been to Labour's gain overall - with Sir Keir Starmer's party more or less static in terms of vote share compared with its results from last year's May elections.

Read Professor Thrasher's full analysis here:

After the pretty disastrous set of overnight results for the Tory party (although many more councils are still to declare), we asked the party chair, Richard Holden, what Rishi Sunak is going to do to turn things around in the remaining months before a general election.

Mr Holden replied no voters were telling him on the doorstep they wanted another change of prime minister.

"What they want to see us doing is focusing on getting those flights off to Rwanda," he said, with the party keeping a "strong line on illegal migration".

He rejected that the Tories are offering more of the same following these results, pointing to a "very clear dividing line" with Labour on both illegal migration and tax cuts, which he argued have yet to feed through to people's wallets.

Asked if he is confident that Tory MPs will not try to remove Mr Sunak as PM, Mr Holden replied: "Parliamentary colleagues need to look at this and wait through the weekend."

He disagreed the results tonight show Tory MPs will lose their seats at a general election, arguing they are "typical for a government in midterm coming off a very high level of election results in 2021".

He conceded that there is "a lot riding on Teesside" for both the Tories and Labour in the mayoral election.

Finally, Mr Holden refused to say when he wants the general election to be, but insisted the party is ready for whenever the PM decides to call it.

We've just been speaking with the chair of the Conservative Party, Richard Holden.

Asked how he is feeling about the results so far, he told Sky News that the Tories are "coming off a difficult, a very high watermark set of elections since 2021".

He argued that the 2021 results - coming off the pandemic and driven by Boris Johnson's vaccine bounce - were "unusual", which is why the losses in this set of local elections seem so vast.

Sky's Anna Jones noted that Labour won the Blackpool South by-election with a swing of over 26%, and asked if he is really worried that it shows other seats in the "red wall" that went Tory in 2019 will be lost at the upcoming general election.

The senior Tory replied that voter turnout is much lower than at a general election, and added: "I don't want to see us lose any seats."

He pointed to the former Tory MP having had to stand down due to being caught in a lobbying scandal, and the former Tory MP in a neighbouring seat losing the party whip.

Mr Holden also said Reform UK split the Tory vote, allowing Labour to win (although if you add the Tory and Reform votes together, Labour would still win).

"Not something I'd like to see repeated," he said.

Challenged by our deputy political editor Sam Coates , Mr Holden conceded that there is "no doubt" Reform UK is harming the Tory voter base.

"There's no point in trying to over-talk it - this is going to be a tough night for the Conservatives, and a tough couple of days," he added, noting that the majority of the results are still due to be declared.

Be the first to get Breaking News

Install the Sky News app for free

48 Monroe’s Motivated Sequence, Problem-Solution, Comparative Advantages

Learning objectives.

Understand three common organizational patterns for persuasive speeches.
Explain the steps utilized in Monroe’s motivated sequence.
Explain the parts of a problem-cause-solution speech.
Explain the process utilized in a comparative advantage persuasive speech.

Organizing Persuasive Speeches

Previously in this text, we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Below are the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed, a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic. If this sounds familiar, it should! The attention step uses the same elements as an introduction for any speech: The attention getter, relevance, credibility, thesis statement, and preview.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. This will be your first main point. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. This will be your second main point. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

Explanation
Theoretical demonstration
Reference to practical experience
Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Lastly, Monroe recommends that a speaker responds to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. This will be your third main point. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break the action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

This step will be your conclusion. Again, it will have the same elements as a conclusion you would use for any speech.

Application

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Below is a checklist that contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

The following video further details Monroe’s Motivated Sequence outlining each component and providing examples to provide an in-depth understanding of the organizational pattern.

For Future Reference | How to organize this in an outline |

Introduction: Attention Step

Main Point #1: Need Step

Main Point #2: Satisfaction Step

Main Point #3: Visualization Step

Conclusoin: Action Step

Problem-Cause-Solution

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

Comparative Advantages

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Key Takeaways

There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

IMAGES

PROBLEM-SOLUTION SPEECH
How to Write a Problem Solution Essay
😂 Problem solution speech. Policy Advocacy / Problem Solution Speech. 2019-03-03
Persuasive Speech Outline Template
Chapter 9
Problem-Solution Speech [Definition, Topics, Structure]

VIDEO

Problem and Solution speech
Problem-Solution Speech
Newman Problem/Solution Speech
Problem/Solution Speech
Comm 145- Persuasive/Problem & Solution Speech
Problem Solution Speech

COMMENTS

Problem-Solution Speech [Topics, Outline, Examples]
Problem-Solution Outline. What to include in your problem-solution speech or essay? Problem-solution papers employ a nonfiction text structure, and typically contain the following elements: Introduction: Introduce the problem and explain why the audience should be concerned about it. Cause/Effect: Inform the audience on what causes the problem ...
80+ Problem Solution Speech Topics
A problem/solution speech takes the approach of highlighting an issue with the intent to provide solutions. It is a two-phase approach where first the speaker lays out the problem and explains the importance. Secondly, a variety of solutions are provided to tackle the said issue. The best solutions are those that can be actively applied.
17.3 Organizing Persuasive Speeches
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
Problem Solution Speech Topics, Outline & Examples
The problem solution speech is a type of informative speech that enumerates various problems and provides possible solutions to those problems. ... Discuss the causes of the problem and the effects that it has on different people or groups. This is where you will really start to get into the nitty-gritty of your topic and show your audience ...
10.2 Using Common Organizing Patterns
Problem-Cause-Solution. Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern. In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.
16.3: Organizing Persuasive Speeches
Problem-Cause-Solution. One format for organizing a persuasive speech is the Problem-Cause-Solution format. In this organizational pattern, you would provide evidence to show that a problem exists, explain what is causing the problem to persist, and then propose a solution with additional evidence or reasoning to justify the course of action.
Chapter 10: Persuasive Speaking
However, there are topics where discussing the cause is imperative to understanding the solution. The Problem-Cause-Solution organizational pattern adds a main point between the problem and solution by discussing the cause of the problem. In the body of the speech, there will be three main points: the problem, the cause, and finally, the solution.
Problem Solution Speech Topics Ideas: Guide to Successful Writing
A List of Problem Cause Solution Persuasive Speech Topics for College Students. The list of problem-cause solution persuasive speech topics provided below will help you come up with interesting research ideas for your speech. Take a look at the numerous options for social issues and other problems in society to write about.
70 Custom Problem Solution Speech Topics On Each Subject
Our experts have been working with problem solution topics for more than five years. That is why we asked them to compose a list of good topics examples. We divided them into seven most frequently used categories so that you will find the necessary one. 1. Economics and finances.
Using Common Organizing Patterns
Problem-Cause-Solution. Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern Speech format in which a speaker discusses what a problem is, what the speaker believes is causing the problem, and then what the solution should be to correct the problem.. In this format you describe a ...
Organizing Persuasive Speeches
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
Chapter Nine
The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution. ... you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements ...
Structure of a Persuasive Speech
In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. ... Problem-cause-solution: This is a variation of the problem-solution organizational pattern. A three-step organizational pattern where the speaker starts by explaining the problem, then ...
Patterns for Presenting Information: Problem-Cause-Solution Pattern
The problem-cause-solution approach will first describe the problem, then analyze the cause or responses to the problem, and then will lead to a solution. We practice this approach daily in our interactions with others, whether at work or home. Mailing Address: 3501 University Blvd. East, Adelphi, MD 20783. This work is licensed under a ...
Problem-Solution vs Cause-Effect Speeches: How to Choose
The problem-solution speech has two main parts: the problem and the solution. In the problem part, you need to describe the problem, explain why it is important, and show how it affects your audience.
PDF 5 Organization Patterns for Persuasive Speeches
5 Steps. •. • Need: demonstrate the problem and a need for change. • Satisfaction: provide a solution. •. for complex problems described by topic. Visualization: use vivid imagery to show the benefits of the solution. • Action: tell the audience to take action. Attention: gain attention of your audience.
PDF SAMPLE Problem-Cause-Solution Speech Outline
Problem-Cause-Solution Speech Outline. Name: Sally Star. Topic: Financial Illiteracy Among College Students. General Purpose: To persuade. Specific Purpose: To persuade my classmates that all college students should be required to take a financial literacy course before graduating. Thesis: Too often, college students graduate without basic ...
10.2: Using Common Organizing Patterns
Problem-Cause-Solution. Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern. In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.
PDF PROBLEM-SOLUTION SPEECH TEMPLATE Title
PROBLEM-SOLUTION SPEECH TEMPLATE Title: ... (problem) to second main point (cause): B. Body main point II (Cause) 1. First sub point 2. Second sub point Transition from second main point (cause) to third main point (solution): EXCEL COMMUNICATION CENTER Updated 02/22/2022 C. Body main point III (Solution) 1.
29 17.3 Organizing Persuasive Speeches
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
Problem-Cause-Solution Outline
Central Idea: I will persuade my audience by presenting first, presenting a problem, second, its causes, and finally, a solution to the problem. Introduction Attention Getter: Importance: Credibility: Preview: Body (Remember to use full sentences) I. First, let's address the problem/need. A. Describe the problem(s)/need(s). 1.
17.3: Organizing Persuasive Speeches
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
6 Ways Schools Are Managing Students' Cellphone Use
Here are six different policy approaches districts are putting in place to address concerns about student cellphone use: 1. Cellphones are restricted for all students, regardless of grade level ...
Vote 2024 live: Labour making gains
Steve Reed, the shadow environment secretary, has said the way Labour have performed in the local elections could indicate the party is on course for success at the general election.
Monroe's Motivated Sequence, Problem-Solution, Comparative Advantages
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.

Problem-Solution Speech [Topics, Outline, Examples]

Problem-Solution Outline

Problem-Solution Topics for Essays and Papers

1 thought on “Problem-Solution Speech [Topics, Outline, Examples]”

Leave a Comment

Reach out to us for sponsorship opportunities

80+ Problem Solution Speech Topics

Problem Solution Method

Introduction:

Thesis Statement:

Cause/Effect:

Solution:

Call to Action:

Problem/Solution Presentation Techniques

Problem-Solution Speech Topics

Problem Solution Speech Topics, Outline & Examples

Problem-Solution Speech Outline

Introduction

Thesis/Statement of the problem

Cause/Effect

Potential solutions

Call to action

Problem-Solution Presentation Techniques

Problem-Solution Speech Topics

Relationships

Social Issues

Leave a Comment Cancel reply

10.2 Using Common Organizing Patterns

Categorical/Topical

Comparison/Contrast

Chronological

Biographical

Problem-Cause-Solution

Psychological

Selecting an Organizational Pattern

Key Takeaway

Share This Book

10 Chapter 10: Persuasive Speaking

Introduction

Defining Persuasive Speaking

Types of Persuasive Speeches

Questions of Fact

Questions of Value

Questions of Policy

Persuasive Speech Organizational Patterns

Problem-Solution Pattern

Problem-Cause-Solution Pattern

Monroe’s Motivated Sequence Format

Step One: Attention

Step Two: Need

Step Three: Satisfaction

Step Four: Visualization

Step Five: Action

Claim-to-Proof Pattern

Methods of Persuasion

Reasoning and Fallacies in Your Speech

Fallacies in Reasoning

Reflection Questions

Share This Book

10.2 Using Common Organizing Patterns

Categorical/Topical

Comparison/Contrast

Chronological

Biographical

Problem-Cause-Solution

Psychological

Selecting an Organizational Pattern

Key Takeaway

17.3 Organizing Persuasive Speeches

Monroe’s Motivated Sequence

Satisfaction

Visualization

Problem-Cause-Solution

Comparative Advantages

Key Takeaways

Chapter Nine – Organizing the Body of your Speech

Determining Your Main Ideas

What Is Your Specific Purpose?

From Specific Purpose to Main Points

Narrowing Down Your Main Points