business plan of a roofing company

Roofing Business Plan: Tips and Sample Template

Even though starting a roofing business can be challenging, you'll have a higher chance of success if you have a good roofing company business plan to run everything efficiently.

Roofing is a lucrative industry to get into, especially for people who are willing to work hard and get the job done. Every home and building needs a roof, so, there’s a market there for sure for people who want to build a roofing business. Why, then, do 96% of roofing businesses fail in the first 5 years? A big reason is that many roofers skip a vital step in building a successful business: Crafting a thoughtful roofing business plan.

There’s a saying that goes, “failing to plan is planning to fail” and that rings true for businesses. Anyone can start a business, but it takes work to build one that last. Having a business plan for your roofing business can help you set yourself up for long term and lasting success.

In this blog, we’re going to help you craft a roofing business plan by exploring:

• What a business plan is.
• Why you need one.
• 5 Tips for creating your roofing business plan.
• A traditional formal for a business plan.

We’ll end off with some info about how roofing business software , like Roofr , can help you set up your business for long term success.

What is a business plan?

A business plan is a document that lays out a companies objectives, goals, and actions to achieve those goals. It acts as a template for what they want to accomplish and how they will get there. This of it as a roadmap of your roofing business' journey, from when you create it to a particular growth point in the future (typically in three to five years).

Why do you need a roofing business plan?

Your roofing business plan is not only helpful for you when planing, but comes in handy for establishing and growing your business. A business plan is usually a requirement for:

• Landing investors and winning over extra capital to fund your business when you’re getting started.
• Applying for business licences, loans, or any other documents you need.

Business plans are also super helpful to:

• Keep you focused on your goals and objectives as you grow.
• Provide a kickoff point when you’re getting started.
• Get you thinking about marketing plans and how you want to promote your business.
• Ensure you have all your brand info — like logo, colors, fonts, etc — decided proactively.
• Establish financial goals and limits.

Business plans also get you to consideration whether you’ll want to invest in roofing tech like Roofr to streamline your processes and optimize your business.

How to create a great roofing business plan

Now that you know what a business plan is and why you need one, it’s time to get into writing one!

It doesn’t matter if you are a new company, or have been around for a while — it’s never too late to build a business plan! You may want to go back and update it — or your goals and plans — over time, too.

Here’s our top 4 tips for writing a great business plan.

1. Have a realistic plan

Realistic is KEY. By realistic, we mean both realistic goals, budgets, and timelines. Another way to think of it is to make sure that every plan and goal is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Set goals that relate to your business strategy, your annual revenue, or lead goals. Everything should bet set in a time frame that makes sense - annual revenue, monthly leads, 5 year growth, etc.

Being realistic is key for long-term success. If you set a goal that is unrealistic, it’s easy to become defeated or unmotivated quickly. Having $10 million in venue in your first year is not realistic for most new roofing companies. But, growing to $10 million in venue in 5 or 10 years? A bit more realistic.

It’s also important to set goals based on your own location. What worked for a roofer in California won’t be the same for a Roofr in Georgia.

2. Think about your purpose for your company

By “purpose” we mean beyond the obvious. Yes — you want to sell roofs and install roofs.

But, what drives you?

What kind of legacy do you want to leave?

Your purpose could be to motivate a team and unite them to achieve a common goal. Your purpose could center around being highly profitable and seeing the healthy growth of your roofing business. It could be about bringing tech to the industry and learning how to use roofing tech.

What your purpose is can determine what you include in your business plan, or even how you write it. For an investor, it can be helpful to hear about your purpose or dreams .

You can also set goals and objectives based around your bigger purpose. If your goal is to leave a legacy of a roofing company that treats its employees really well, then you could set goals for how much you want to pay them, if you want to host employee appreciation days, how many hours they’ll work, what your retention rate should be year over year, etc.

3. Establish certain company values

Your company values can be industry-specific, but should also target customer loyalty while ensuring employee satisfaction. By acknowledging these values and additional ones, you can achieve both short-term and long-term business goals.

Some examples of company values for roofers are:

Quality Craftsmanship: Being committed to delivering the highest quality roofing solutions, ensuring durability and longevity for our customers.

Customer Satisfaction: Customer happiness could be your ultimate goal. Commit to going the extra mile to meet and exceed our clients' expectations.

Safety First: Prioritizing the safety of our employees and clients by following strict safety protocols and ensuring a secure work environment.

Innovation: Staying at the forefront of roofing technology and continuously seek innovative solutions to enhance our services and products.

4. Enlist yearly initiatives and goals

Yearly goals are really powerful for long term change. Try to think about what your goals are in year chunks. They should be big enough to take a year but, again, be realistic. Make a list of all your yearly initiatives and goals to keep an eye on the growth of your business. These initiatives can become milestones for growing your company, specific revenue or head count you want to hit, or a number of jobs you want to close.

Roofing business plan template

Here’s a common format to follow when creating roofing business plan s:

• Executive Summary
• Company Description
• The Business Opportunity
• Competitive Analysis
• Target Market
• Marketing Plan
• Financial Summary
• Funding Requirements

You can also include sections on your sales strategy, product or service details, any 5 or 10 year specific plans, etc. Think about your own objectives and goals and build from there — but there 9 are pretty standard.

Here’s what each of those 9 should include.

1. Executive summary

An executive summary for a business plan should be a brief overview of the rest of the document. It should be that first “grab” to a reader who is looking over your plan. Any key opportunities, goals, objectives, or plans should be included, but smaller details don’t need to be added.

Keep it short!

2. Company description

By the time someone is done reading this part of your plan, they should know:

• What your business does.
• Who your customers are.

If you do siding, eavestroughs, or anything else, be sure to call that out here. Your company name, and yours — if you’re the owner — should also be included.

This should also be nice and short!

3. The business opportunity

In this section, you can dive a bit deeper into who you are as a company. What are your values? That legacy piece that we talked about earlier — this is a great place to highlight that. If you’re seeking investment money, then you can win them over on your company here.

4. Competitive analysis

This section should cover your competition. Look at who your main competition is, what they’re doing, and anything you can learn about how they run their company. Keep in mind that depending on your area of expertise and target demographic, not every roofer in your area could be competition. For example, if you are a residential roofer, then don’t bother looking at commercial roofers.

5. Target market

Don’t be afraid to get specific! Your target market can include everything up to:

• Household income.
• House size.
• Family size.
• Occupation.
• And anything else!

It can seem counterintuitive to go so specific on who you want to target for your business, but getting really niched down can actually make marketing efforts more effective.

6. Marketing plan

How do you want to market? Now that you’ve niched down your target audience, look at where that audience is. Many roofers use Facebook to connect with homeowners. Does your ideal neighbourhood have a facebook group? You can also look at more traditional forms of marketing like radio ads or billboards. Again — depending all on your target market.

At the very least, you should have a website on your marketing plan. Every single potential customer is going to look for you on the internet, so make sure you have a presence there! You could also include any tools like Roofr’s Instant Estimator in this section and identify how it will bring in qualified leads.

7. Financial summary

This section is all about the money. You’re going to outline:

• Operating expenses
• Historical financial statements
• Budget planning
• Income expectations
• Revenue goals

You can included any financial goals in here too.

8. Team info

If you already have employees or plan to hire, this section should contain all your info for that. Company positions or team headcount requirements, hiring processes, job requirements, etc. If you’re just getting started, this may seem premature, but remember that these plans are all about how you want to grow. This kind of information can be really helpful when getting business licences or securing an investment.

9. Funding requirements

This section is specifically for businesses who are seeking outside investment. If you’re building a business plan for yourself, then you may not need this. Funding requirements should outline how much money you’re looking for, what you plan on doing with it, what ROI — return on investment — you’re expecting, and anything you’re willing to provide back to an investor (money, shares, etc) .

Other inclusions for a roofing business plan

Your goals and objectives related to each section can be included within that section itself, but you could also include a page of all your goals and objectives in a single place. If you think you’ll go back to your business plan often to reflect on your goals, it could be a good idea.

Our big tip for writing a business plan?

Always go down the rabbit hole.

If you find yourself wondering if it’s important or if you should include it, do it. At the end of the day, the more in depth your business plan is, the more thought you’ve put into what you want to achieve. That will never be a bad thing.

Roofing business plan FAQs

How much investment am i going to need.

As you know, every new business requires a substantial financial backing to work. The same goes for a roofing business.

However, the amount of funds you’ll need depends on the business size you want, labor availability, budgeting for tools and machines, and if you want to save on costs by using roofing platforms like Roofr. Sadly, there’s no exact figure for starting a roofing business, but you may be able to ask around the industry to gauge what a reasonable budget would be.

What are some funding sources for roofing companies?

For many new roofing companies, the source of operational finances is personal savings. Obviously, that doesn’t always work. After all, the more your business grows, the more you’ll spend on your operations.‍

If you don't have much personal savings, there are numerous financing avenues to turn to. For example, bank loans, credit cards, and angel investors.

Bank loans and personal savings are the most efficient ways to fund your roofing business, since the other funding methods are not as reliable and effective.

What equipment do I need when starting my business?

While you’re thinking about all these big, heavy questions around your business, take time to think about the seemingly “smaller” things: your tools! Once you’re ready to go, you’ll need af ew things to get started:

• Underlayment
• Roofing material
• Roofing accessories (drip edge, vents, etc)

A roofing business plan is a plan for success

Don’t think of your business plan as something you have to do. Think of it as your first deep dive into the legacy you want to leave and what you wish to accomplish for your business. Hopefully this guide helps and you feel confident to get started on your own roofing business plan.

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How to write a business plan for a roofing company?

Putting together a business plan for a roofing company can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing roofing company, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a roofing company?

• What information is needed to create a business plan for a roofing company?
• How do I build a financial forecast for a roofing company?

The written part of a roofing company business plan

• What tool should I use to write my roofing company business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a roofing company business plan in the first place.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a roofing company is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your roofing company to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To get visibility on future cash flows

If your small roofing company runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your roofing company's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your roofing company business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your roofing company's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your roofing company.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your roofing company and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your roofing company's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your roofing company, let's explore what information is required to create a compelling plan.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Information needed to create a business plan for a roofing company

Drafting a roofing company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a roofing company

As you consider writing your business plan for a roofing company, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your roofing company.

It is possible that market research may reveal that there is an increasing demand for roofing services that specialize in eco-friendly materials. Additionally, research may suggest that homeowners may be looking for roofing solutions that come with warranties.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your roofing company.

Developing the marketing plan for a roofing company

Before delving into your roofing company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a roofing company

As you embark on starting or expanding your roofing company, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

The staffing costs for a roofing company could include paying for roofers, a project manager, administrative staff, and a payroll clerk. They might also incur costs for any necessary safety equipment such as harnesses and hard hats. The equipment costs could include ladders, scaffolding, roofing materials, power tools, and vehicles.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your roofing company's financial forecast?

The financial forecast of your roofing company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a roofing company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a roofing company shows how much revenue and profit your business is expected to make in the future.

A healthy roofing company's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established roofing company.

The forecasted balance sheet of your roofing company

The projected balance sheet of your roofing company will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your roofing company projected balance sheet provides an understanding of your roofing company's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your roofing company's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your roofing company has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your roofing company business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your roofing company business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a roofing company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the roofing company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your roofing company business plan, let's have a look at the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a roofing company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your roofing company's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your roofing company, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your roofing company business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your roofing company to a third party financier, you may want to emphasize the potential for growth in the region. You could point to the area's strong population growth and highlight the potential to capture a larger customer base. Additionally, you might want to discuss the benefits of the area's infrastructure, such as the availability of resources and transportation networks, which could make it easier to expand the business. Finally, you could emphasize the potential for the roofing company to benefit from the vibrant economic activity in the region, which could create more opportunities for growth.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your roofing company might offer roof installation and repair services, roof inspections for home or business owners, and gutter installation and repair services. These services can help customers maintain the integrity of their roof, ensuring that their home or business is protected from the elements. Additionally, inspections can give customers peace of mind knowing that their roof is safe and secure.

4. The market analysis

When outlining your market analysis in the roofing company business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your roofing company, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your roofing company targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include homeowners who live in older houses. These homeowners may need to repair their existing roof or replace it with a new one. They will likely be looking for a reliable roofing company with reasonable pricing and quality materials.

In the competition subsection, introduce your main competitors and explain what sets your roofing company apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your roofing company.

5. The strategy section

When crafting the strategy section of your business plan for your roofing company, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your roofing company faces a variety of risks. For instance, if your employees are working at a high altitude, they could slip and fall, potentially leading to serious injury or death. In addition, a storm could damage your roofing materials, leading to a costly replacement. You may also encounter legal risks, such as if a customer claims the roof was installed improperly and sues the company. These are just some of the risks your roofing company may face.

6. The operations section

The operations of your roofing company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your roofing company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as the roofing tools and materials that could be used to complete projects, as well as the vehicles and equipment used to transport them. You might also have intellectual property, such as the branding and logo that you use to market your company, or the designs and techniques you have developed over the years that make your roofing services unique.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a roofing company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my roofing company's business plan?

In this section, we will be reviewing the two main solutions for creating a roofing company business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your roofing company's business plan

Using online business planning software is the most efficient and modern way to write a roofing company business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your roofing company's business plan

Outsourcing your roofing company business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your roofing company business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your roofing company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a roofing company business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my roofing company business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a roofing company business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your roofing company and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your roofing company business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a roofing company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Roofing Business Plan Template

Written by Dave Lavinsky

Roofing Business Plan

You’ve come to the right place to create your Roofing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Roofing businesses.

Below is a template to help you create each section of your Roofing business plan.

Executive Summary

Business overview.

Parker Roofing LLC is a new residential roofing company located in Columbus, Ohio. We provide multiple roofing services to the homeowners of Columbus, including installation, repair, maintenance, and replacement services. We know that other roofing companies in the area don’t follow through with their promises. They overcharge for their services and don’t always do the job properly. We aim to be the #1 roofing company in the area by providing the best customer service in the industry, charging affordable rates, and providing quality roofing services to every client.

Parker Roofing LLC is founded by Jonah Parker who has over twenty years of experience as a roofing contractor. He has worked for several other businesses and provided roofing services to hundreds of clients over the years. His extensive experience, customer service skills, and previous clientbase will ensure the business is a success.

Product Offering

Parker Roofing LLC will provide residential roofing services to homeowners in the Columbus, Ohio area. These services will include roof installation, maintenance, replacement, inspections, and repairs. We also install gutters and skylights. Parker Roofing LLC will utilize a variety of roofing materials, including solar tiles, clay tiles, shingles, silicone, metal, and more.

Customer Focus

Parker Roofing LLC will primarily serve homeowners living in Columbus Ohio. Columbus has a 44% home ownership rate, so many residents will require our services at some point. We will also work with real estate companies and property management companies who need roofing services for their residential properties.

Management Team

Parker Roofing LLC is run by Jonah Parker. Jonah has worked for several other roofing companies over the past twenty years and has created a loyal following of clients through his work. After working for other businesses, he is ready to utilize his skills, connections, and loyal customer base to create his own roofing company.

Success Factors

Parker Roofing LLC is primed for success by offering the following competitive advantages:

• Quality roofing services for an affordable price.
• Management team with extensive roofing experience and a focus on maintaining long-term relationships with customers.
• Skilled team of roofing professionals who will get the job done right the first time.

Financial Highlights

Parker Roofing LLC is seeking $225,000 in debt financing to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Office build-out: $50,000
• Equipment and supplies: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $25,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Parker Roofing LLC.

Company Overview

Who is parker roofing llc.

  We primarily aim to serve homeowners living in the Columbus area, as they need professional and friendly experts when something goes wrong with their roof. However, we will also provide roofing services for real estate companies and property management companies who need roofing services for their residential properties.

Jonah recently conducted a market analysis and consumer survey to see if the business would be in high demand. The results from these were very positive, with many consumers saying that they would be interested in hiring the company’s services as soon as the business launches. Jonah immediately began to plan out his business after receiving the results and is now ready to launch Parker Roofing LLC.

Parker Roofing LLC History

After spending several years in the roofing industry, Jonah Parker has gained the knowledge, skills, and expertise necessary to start his own roofing business. In April 2023, he quit his job at his employer and incorporated Parker Roofing LLC as an LLC.

Since incorporation, Jonah has achieved the following milestones for Parker Roofing LLC:

• Developed the company’s name, logo and website
• Finished the list of services the company will provide
• Determined equipment and inventory requirements
• Found a potential office location

Parker Roofing LLC Services

Parker Roofing LLC will provide the following services:

• Roof installation
• Roof inspections
• Roof replacements
• Roof maintenance
• Roof repair
• Skylight installation
• Gutter installation

Industry Analysis

Roofing is essential for every building. A sturdy roof protects residents from the elements, such as snow, rain, and sleet. Roofing is also necessary to prevent the natural elements from destroying a building from the inside out. The roofing industry is an essential industry, as very few buildings can thrive without a roof. This makes the industry highly profitable and provides market stability.

The roofing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing roofs. Demand is also high due to many older buildings needing roof repairs and replacements. According to Allied Market Research, the global roofing industry was valued at $102.4 billion in 2020 and is expected to grow at a CAGR of 4.3% from now until 2030. This moderate growth ensures the industry will remain profitable, so it is a great time for new roofing companies to enter the market.

Customer Analysis

Demographic profile of target market, customer segmentation.

Parker Roofing LLC will primarily target the following customer profiles:

• Real estate companies
• Property management companies

Competitive Analysis

Direct and indirect competitors.

Parker Roofing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Smith & Smith Roofing

Smith & Smith Roofing has been a major residential roofing service for the Columbus area for the past forty years. Run by Charles and Jane Smith, the company employs over 100 roofing contractors and has helped install and replace hundreds of roofs for local residents. Though Smith & Smith will continue to be successful, they are a minor competitor because they only provide installation and replacement services. We will have a competitive advantage by offering repair, maintenance and other services to our clients.

Columbus Roofing Solutions

Columbus Roofing Solutions is a roofing contractor that exclusively installs roofs on newly constructed buildings. They install roofs for new homes in housing developments as well as new offices and other commercial businesses. They do not offer repair or maintenance services and they don’t make roofs for existing properties. Though we expect to compete heavily with Columbus Roofing Solutions for clients building new homes, we will not compete with them for our other customer segments.

Sturdy Roofs LLC

Sturdy Roofs LLC is a local roofing company that provides a variety of roofing services for both residential and commercial buildings. The company works with roofs of all styles and materials, but prioritizes the use of energy-efficient and green materials when possible. As such, they are extremely popular with upper market clients and those with the disposable income to make their property more environmentally friendly.

Though Sturdy Roofs LLC will maintain its success, their services price out many residents in need of roofing services. They also make most of their money through commercial contracts. We will not provide commercial roofing services, so we expect Sturdy Roofs LLC to be a minor competitor.

Competitive Advantage

Parker Roofing LLC will be able to offer the following advantages over their competition:

• Pricing : Parker Roofing LLC will provide an array of roofing services that will be priced competitively and be more affordable than the competition.
• Customer-Focus : Parker Roofing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
• Management : Jonah has been extremely successful working in the roofing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Parker Roofing LLC will offer the unique value proposition to its clientele:

• Client-focused roof installation, restoration, and repair services, where the company’s interests are aligned with the customer.
• Service built on long-term relationships and personal attention.
• Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Parker Roofing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Parker Roofing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local roofing services” or “Columbus roofing services”, Parker Roofing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Parker Roofing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Parker Roofing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Parker Roofing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our roofing services.

Operations Plan

Parker Roofing LLC will utilize the following operations plan. Operation Functions:

• Jonah will be the Owner of Parker Roofing LLC. He will run the general operations of the company and provide roofing services to his initial clientbase. He will start off running the business on his own, but will gradually hire the following staff:
• An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several contractors who will provide quality roofing services.

Milestones:

Parker Roofing LLC will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Parker Roofing LLC
• 10/1/202X – Reach break even

Though Jonah has never run a business before, he has spent enough time in the industry to understand the operations and management aspects of running a roofing business. However, Jonah will hire several other staff to help provide roofing services as well as run other aspects of the business that Jonah is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Parker Roofing LLC will come charging our clients for our roofing services.

The cost drivers for Parker Roofing LLC will include the overhead costs, salaries, cost of supplies, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number Of Clients:
• Annual Lease: $25,000

Financial Projections

Income statement, balance sheet, cash flow statement, roofing business plan faqs, what is a roofing business plan.

A roofing business plan is a plan to start and/or grow your roofing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Roofing business plan using our Roofing Business Plan Template here .

What are the Main Types of Roofing Businesses? 

There are a number of different kinds of roofing businesses , some examples include: Hot roofing, Metal roofing, Single ply roofing, and Shingling.

How Do You Get Funding for Your Roofing Business Plan?

Roofing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Roofing Business?

Starting a roofing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Roofing Business Plan - The first step in starting a business is to create a detailed roofing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your roofing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your roofing business is in compliance with local laws.

3. Register Your Roofing Business - Once you have chosen a legal structure, the next step is to register your roofing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your roofing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Roofing Equipment & Supplies - In order to start your roofing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your roofing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful roofing business:

• How to Start a Roofing Company

How to Start a Roofing Company

Just about every structure requires a roof, whether it is a house, business, school, or government building. Roofers have a consistent flow of work as roofs do not last forever. In general, the typical roof lasts about 15 years. However, roofs require periodic inspections, maintenance and repairs after installation.

Learn how to start your own Roofing Company and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a roofing company by following these 10 steps:

• Plan your Roofing Company
• Form your Roofing Company into a Legal Entity
• Register your Roofing Company for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Roofing Company
• Get the Necessary Permits & Licenses for your Roofing Company
• Get Roofing Company Insurance
• Define your Roofing Company Brand
• Create your Roofing Company Website
• Set up your Business Phone System

We have put together this simple guide to starting your roofing company. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Roofing Company Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your roofing company?

Business name generator, what are the costs involved in opening a roofing company.

Though a roofing business can be launched from one's home, additional space will eventually be necessary as the business grows. Storage space must be available to house roofing materials. Additional expenses range from trucks for the transportation of materials to an leasing/purchasing an administrative office, paying for high-speed Internet, utilities and labor costs. Liability and workers' compensation insurance premiums must also be paid.

What are the ongoing expenses for a roofing company?

Roofing business owners must pay their employees. Other ongoing expenses include liability and workers' compensation insurance premiums, utilities, Internet, trucking costs and office sundries such as coffee, lunches, cleaning supplies etc. A new truck will likely cost $20,000 or more.  A dumpster rental costs about $350.  Alternatively, you can purchase a dumpster for around $3,000.  In terms of labor, installers usually receive $15 per hour.  Foremen receive around $20 per hour.  Laborers typically make between $10 and $12 per hour.  If you hire an office manager, he will likely make $15-$20 an hour.  Rent for an office/storage space will likely be $1,000 per month.  Budget in another $7,000 for liability insurance, $200 for monthly utilities, $1,000 for office supplies and at least a couple hundred dollars per month for advertising.

Who is the target market?

Roofers tend to favor clients who own property with a flat roof. Roofs with steep angles are much more difficult to work on. Most roofers prefer to do business with individuals who own numerous properties. Establish a business relationship with such an individual and it will likely mean additional projects in the future.

How does a roofing company make money?

Roofers make money in a variety of ways. Some charge for roof inspections/evaluations. A comprehensive roof evaluation requires much more than examining the roof from ground-level with a pair of binoculars. It requires climbing a ladder to the top of the roof and examining the structure's shingles, chimney, soffit, gutters, fascia, and so on. Roofers also make money by performing roof repairs, roof replacements and roof installations on new structures.

Some roofers charge upwards of $100 for a comprehensive roof evaluation. Others offer free roof inspections with the hope that the property owner will lean on them for subsequent repairs/replacements. A roof replacement typically costs between $6,000 and $14,000 depending on the materials used, the size of the roof, the roof's angles and an array of other factors. If a roof is to be replaced, you can charge around $1,000 to tear the old roof off. The cost of roof repairs hinges on the extent of the damage and the type of material to be used for the repair. Be sure to account for additional costs when providing clients with a quote. Such additional costs include fuel, insurance, truck maintenance, advertising, dumpster fees, taxes and so on.

How much profit can a roofing company make?

It is possible for roofing businesses to make a six figure profit in the initial year or couple years of operation. Roofing businesses that are in business for years can make several hundred thousand dollars in profit each year. Expand across counties, states and the nation and your roofing business will have the potential to make millions in profit.

How can you make your business more profitable?

The key to maximizing your roofing business's profitability is to keep material and labor costs down while securing a steady stream of new clients. Establish a reputation as a high-quality roofer and you will eventually be able to charge more than your competitors as customers will be willing to pay a premium for a roof that stands the test of time.  It is also possible to have sideline businesses such as a roofing consulting company. Experienced roofers have an abundance of skills and knowledge that others are willing to pay for. If you own a dumpster and won't be using it on a specific day or week, you can rent it out.  If you pay for office/storage space that you do not use in full, this space can be rented to another business owner.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your roofing company is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a roofing business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Agreement

Roofing businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your roofing business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

A roofing business can be run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a storefront :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a roofing business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a storefront :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for you business’ location to ensure your roofing business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Roofing Company needs and how much it will cost you by reading our guide Business Insurance for Roofing Company.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a roofing company

Many roofers obtain additional clients through word-of-mouth referrals. Please your customers and they will be inclined to recommend your business to friends, family, co-workers and others. Though conventional forms of outbound advertising on TV, radio and newspapers are effective, an inbound marketing push will also help. Key in on search engine optimization efforts by establishing a website with a blog that establishes your business as an authority in your industry. Check out your competitors' prices for roof evaluations, repairs and replacements. Match or beat their prices and customers will eventually gravitate toward your roofing business.

How to keep customers coming back

As noted above, word-of-mouth referrals are a powerful means of attracting new customers. Be sure to mark your company's trucks with your business name and logo so everyone who passes by one of your work sites knows that your crew is doing the job. Aim to exceed customer expectations so they are inspired to return to your roofing business for additional projects as time progresses.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

If you like to work with your hands, desire to be your own boss, and want a consistent flow of work, the roofing business is for you. Aside from making plenty of money, opening a roofing business will provide homeowners and business owners with a much-needed line of defense against the elements. The roofing business requires climbing ladders to access roofs. If you embrace the opportunity to work high in the air on angular surfaces, the roofing business is right up your alley. This business also requires overseeing a team of workers who perform the majority of the manual labor. The best roofing business owners and managers understand how to properly delegate duties, communicate with clarity and lead employees in an effective manner.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a roofing company?

The typical roofing business owner has an incredibly busy workday. They are constantly looking to establish relationships with property owners of all varieties, from business owners to homeowners, apartment complex owners, condominium owners and beyond. Aside from recruiting clients, roofing company owners also search for high-quality, low-cost roofing materials. They ensure an ample supply of these materials are on-hand to meet the demands of each roofing project. Furthermore, roofing business owners assign workers to specific projects to ensure each client's roofing project is completed in a thorough and timely manner.

What are some skills and experiences that will help you build a successful roofing company?

If you plan on performing some of the roofing work yourself when first starting out, you must be comfortable working with your hands at high elevations. You should have a mechanical aptitude, be in good physical shape and willing to use your body as well as your mind to complete challenging roofing projects of all varieties. Roofing business owners who elect to remain in a comfortable climate-controlled office must have solid managerial skills. They handle important duties ranging from ordering roofing materials to coordinating logistics, managing work crews and hiring/terminating employees.

What is the growth potential for a roofing company?

Successful, hardworking roofing business owners enjoy unlimited potential for growth. This is especially true of roofers located in urban or suburban areas with large populations. Roofs require plenty of attention and repairs, especially in areas that experience frequent rainstorms, windstorms, snow storms and other inclement weather. The only constraints on a roofing business's growth are a lack of capital to purchase roofing materials and hire personnel. Most roofers find enough clients to expand their business at their desired growth rate.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a roofing company?

The best way to start a roofing business is to learn under the wing of an accomplished roofer. Watch a professional roofer at work, work alongside him, read about roof repair/replacement strategies and hire individuals who have years of experience. Another key component to operating a successful roofing business is pressing the flesh. Get out there and network! Attend industry events, socialize with business owners and spread the word about your roofing company's merits. Of critical importance is your web presence. Build a visually friendly and informative website that features your company's services, examples of prior work etc. It certainly helps to create online content with search engine optimization in mind so prospective clients can find your business with ease.

How and when to build a team

Though you will be able to perform some roof evaluations and repairs on your own in the first weeks and months of your roofing company's launch, you will eventually need to hire a team of roofers. If your business grows, you will reach the point where you manage a team of roofers from the comfort of your office. Key in on experience and work ethic when hiring roofers. You need skilled individuals who aren't afraid of hard work. After all, working high up on an angled roof on blazing hot summer days is not easy. Check each candidate's references and work history to get a gauge as to whether he is cut out for this grueling work.

Useful Links

Industry opportunities.

• Franchise opportunity
• National Roofing Contractors Association

Real World Examples

• Michigan Company
• ATL Company 

Further Reading

Have a question leave a comment.

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Roofing Business

Back to All Business Ideas

How to Start a Roofing Company

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on March 16, 2022 Updated on March 13, 2024

Investment range

$6,550 - $13,100

Revenue potential

$192,000 - $770,000 p.a.

Time to build

Profit potential

$57,000 - $115,000 p.a.

Industry trend

Strong roofs will be needed as long as people are living and working in structures — so, probably forever. If you start a roofing company, you’ll be providing a service that will always be in demand. What’s more, the US roofing industry is worth more than $50 billion and set for strong growth, so there’s real opportunity in this market. Getting started requires some investment, but you could save money by running your business from home in the early days. 

First, you need to understand the ins and outs of being an entrepreneur and starting a business. Lucky for you, this step-by-step guide provides all the information and insight you need to develop your idea and start building the roofing company of your dreams.

Step by Step Business values firsthand experiences from business owners. In our Entrepreneur Spotlight Series, we bring you Evan Oxenhorn’s story behind starting Reiter Roofing in Philadelphia . Dive into this insightful interview to uncover the journey, challenges, and triumphs of establishing a legacy roofing company.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a roofing company has pros and cons to consider before deciding if it’s right for you. 

• Good Money – A new roof costs $8,000 and up
• Flexibility – Run your business from home
• Provide Value – Roofs keep people warm and safe from the elements
• Seasonality – In many places, colder weather limits work
• Hard Labor – Roofing is difficult work and can be dangerous

Roofing industry trends

Industry size and growth.

• Industry size and past growth – The US roofing industry is worth more than $52.2 billion after modest growth the last five years.(( https://www.ibisworld.com/industry-statistics/market-size/roofing-contractors-united-states/ ))
• Growth forecast – The global roofing industry is projected to expand by half from 2020 to 2030.(( https://www.alliedmarketresearch.com/roofing-market )) 
• Number of businesses – In 2022, 109,331 roofing businesses are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/roofing-contractors-united-states/ )) 
• Number of people employed – In 2022, the US roofing industry employs 283,203 people.(( https://www.ibisworld.com/industry-statistics/employment/roofing-contractors-united-states/ ))  

Trends and challenges

Trends in the roofing industry include:

• Metal roofing, such as aluminum or stainless steel, is becoming much more popular. They require more of an investment to install, but they can last up to 50 years. A roofing business can take advantage of this by offering metal roofing as an option.
• Silicone roof coatings have been used in commercial roofing for some time, but they are starting to be used more in residential roofing. They can be applied to new or existing roofs to make them last longer.

Challenges in the roofing industry include:

• Skilled labor shortages are making it difficult for roofing companies to recruit employees. 
• Competition is massive in the roofing industry, which can pose a challenge for roofing businesses just entering the market. 

Demand hotspots

• Most popular states -The most popular states for roofers are North Dakota, Connecticut, and Vermont . (( https://www.zippia.com/roofer-jobs/best-states/ ))  
• Least popular states – The least popular states for roofers are Texas, Alabama, and Oklahoma.  

What kind of people work in Roofing?

• Gender – 6.2% of roofers are female, while 90.6% are male.(( https://www.zippia.com/roofer-jobs/demographics/ ))
• Average level of education – The average roofer is high school educated.
• Average age – The average owner roofer in the US is 37.4 years old.

How much does it cost to start a roofing business?

Startup costs for a roofing company range from $6,500 to $13,000. You’ll need a truck to transport materials, ladders, and tools. You’ll also need a roofing contractor’s license from your state. Requirements vary, but often you have to show a certain number of years of experience and education, and also pass an exam. 

To learn to roof you can do an apprenticeship or attend a trade school in your area. You could start your education with an online course, such as from The Roofing Academy , and decide if it’s for you. 

You might get roofing certification from the National Roofing Contractors Association . A certain amount of experience is required for certification, and exams must be passed.

You’ll need a handful of items to successfully launch your roofing business, including: 

• Roofing nail guns
• Hammer tacker stapler
• Roofing hammer
• Air compressor
• Roofing blade and shovel
• Caulking gun
• Safety equipment such as harnesses and hardhats

How much can you earn from a roofing business?

The average price of a new roof is about $8,000, including materials. After costs and labor your profit margin should be about 30%. 

In your first year or two, you could do two roofs a month, bringing in $192,000 in annual revenue. This would mean $57,000 in profit, assuming that 30% margin. As your brand gains recognition and you get referrals, sales could climb to 8 roofs per month. At this stage, you’d rent a commercial space and hire more staff, reducing your profit margin to around 15%. With annual revenue of $770,000, you’d make a tidy profit of $115,000.

What barriers to entry are there?

There are a few barriers to entry for a roofing company. Your biggest challenges will be:

• The required skills and licensing 
• Startup costs
• Stiff competition

Related Business Ideas

How to Start a Remodeling Business

How to Start a Construction Company

How to Start a Flooring Business

Step 2: hone your idea.

Now that you know what’s involved in starting a roofing company, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research roofing companies in your area to examine their products and services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a roofing business that installs metal roofs or slate roofs. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as slate roof repairs or asphalt roofing.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

Your products and services will depend on your skills. You can offer a variety of roofing choices or specialize in one, such as metal roofing or asphalt roofing. You could also specialize in either residential roofing or commercial roofing. 

How much should you charge for roofing services?

Your prices will depend on the size of the roof and the materials used. You should estimate your total costs of materials and labor and aim for a profit margin of about 30% when you’re running your business from home. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market is most likely to be homeowners who you can find on Instagram and Facebook. You can also partner with realtors to get referrals. You can network with them on LinkedIn. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out a warehouse facility for roofing materials storage. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Roofing Company Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “roofing” or “roofing contractor”, boosts SEO
• Name should allow for expansion, for ex: “Skyline Roofing & Construction” over “Commercial Roofing Pros”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Roofing Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: Summarize your roofing company’s vision, detailing the types of roofing services provided and your strategy to deliver high-quality and durable roofing solutions.
• Business Overview: Describe the scope of your roofing services, from residential re-roofing to commercial installations and repairs.
• Product and Services: List the specific roofing services you offer, including new roof installations, repairs, inspections, and maintenance programs.
• Market Analysis: Analyze the local demand for roofing services, taking into account factors like regional weather patterns and housing market trends.
• Competitive Analysis: Identify your competition and highlight your roofing business’s differentiators, such as superior materials, craftsmanship, or warranty offerings.
• Sales and Marketing: Explain your approach to generating new business, which might include digital marketing, partnerships with builders, or direct mail campaigns.
• Management Team: Present the experience and qualifications of your management team, emphasizing industry knowledge and operational expertise.
• Operations Plan: Outline the logistics of your service delivery, including scheduling, supply chain management, and safety protocols.
• Financial Plan: Provide a financial overview that includes startup costs, pricing strategy, and revenue forecasts.
• Appendix: Include additional documents such as contractor licenses, insurance policies, or detailed case studies of past roofing projects that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to roofing companies.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your roofing company will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans : This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a roofing business. 

Step 8: Apply for Roofing Business Licenses and Permits

Starting a roofing business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need a roofing contractor’s license from your state. Requirements for each state vary, so check with your state government.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your roofing business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property : Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation : Provides compensation to employees injured on the job.
• Property : Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto : Protection for your company-owned vehicle.
• Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as MarketSharp , JomNimbus , or iRoofing , to manage your bids, projects, invoicing, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a roofing company is an exciting venture, and effective marketing strategies can help you stand out in a competitive market. Beyond creating a website and networking, here are practical tips to boost your roofing business.

• Local SEO Optimization: Ensure your business is listed on Google My Business, and optimize your profile with accurate information and customer reviews to improve local search visibility.
• Social Proof Through Before-and-After Visuals: Showcase your expertise by sharing high-quality before-and-after photos on social media platforms, creating a compelling visual narrative that demonstrates the quality of your work.
• Referral Programs: Implement a referral program that rewards existing customers for referring new clients, leveraging word-of-mouth marketing and building a network of satisfied customers.
• Educational Content: Develop informative content, such as blog posts or videos, addressing common roofing issues, maintenance tips, and industry trends to position your company as an authority in the field.
• Community Involvement: Sponsor local events, sports teams, or community projects to enhance brand visibility, build trust, and demonstrate your commitment to the local community.
• Strategic Partnerships: Collaborate with other home service businesses like contractors, painters, or real estate agents for cross-promotions, expanding your reach within a related network.
• Emergency Response Service: Highlight your ability to provide quick response times for emergency repairs, emphasizing reliability and readiness during urgent situations.
• Loyalty Programs: Implement a loyalty program that offers discounts or special perks to repeat customers, encouraging customer retention and building long-term relationships.
• Online Reviews Management: Actively manage and encourage customer reviews on platforms like Yelp and Angie’s List, responding promptly to both positive and negative feedback to demonstrate your commitment to customer satisfaction.
• Targeted Direct Mail Campaigns: Develop targeted direct mail campaigns to specific neighborhoods or areas where your services are in high demand, showcasing your expertise and offering exclusive promotions.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your roofing business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your roofing business could be:

• The best metal roofing, guaranteed for 30 years
• We’ll restore your slate roof to turn-of-the-century perfection 
• Silicone coating to extend the life of your asphalt roof

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a roofing business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in roofing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in roofing. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a roofing business include:

• Roofing Workers – help repair and install roofs
• General Manager – staff management, ordering, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Roofing Business – Start Making Money!

If you’ve done roofing before, why work for someone else? Starting a roofing business is a fairly straightforward process, and an easy way to enter a growing $52 billion market. You can start your business from home before you expand and grow. 

Now that you know what’s involved, you’re ready to skip the corporate ladder and become the proud owner of your own successful roofing company!

• Roofing Business FAQs

Yes, roofing companies can be quite profitable. Just make sure you do the best quality work possible, and your business will grow as you get referrals.

Since your price will include roofing materials, you should calculate your materials and labor costs based on the size of the roof and the materials used. Then you should markup that cost to have a profit margin of about 30%.

Start by visually examining the roof for signs of damage, such as missing or damaged shingles, leaks, or sagging areas. Check the attic for any signs of water damage or moisture. Utilize appropriate tools, such as a moisture meter or drone, to assess hard-to-reach areas. Consider factors like the roof’s age, material, and overall condition. Use industry-standard pricing guides or software to calculate accurate estimates based on the required materials, labor, and other factors.

Create a professional website that showcases your expertise, past projects, and testimonials from satisfied clients. Optimize your website for search engines to improve online visibility. Utilize social media platforms to share before and after photos, client success stories, and educational content about roofing. Network with local contractors, real estate agents, or property managers who can refer clients to your services.

The earning potential for roofers can vary depending on factors such as location, experience, specialization, and the size of the roofing company. In general, areas with high demand for roofing services, such as urban or densely populated regions, may offer more opportunities and higher earnings for roofers.

To make your roofing business successful, focus on the following key aspects:

• Provide high-quality workmanship and excellent customer service to build a strong reputation and generate positive referrals.
• Establish relationships with suppliers to ensure access to quality materials at competitive prices.
• Continuously invest in training and stay updated on industry best practices to offer cutting-edge solutions and expertise.
• Develop a strong online presence through a professional website, social media, and online directories.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Roofing Company Name
• Create a Roofing Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Roofing Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Roofing Business - Start Making Money!

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How to Start a Roofing Company

Starting a roofing company can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful roofing company.

Importantly, a critical step in starting a roofing company is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Roofing Company :

• Choose the Name for Your Roofing Company
• Develop Your Roofing Company Business Plan
• Choose the Legal Structure for Your Roofing Company
• Secure Startup Funding for Your Roofing Company (If Needed)
• Secure a Location for Your Business
• Register Your Roofing Company with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Roofing Company
• Buy or Lease the Right Roofing Company Equipment
• Develop Your Roofing Company Marketing Materials
• Purchase and Setup the Software Needed to Run Your Roofing Company
• Open for Business

1. Choose the Name for Your Roofing Company

The first step to starting a successful roofing business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your roofing business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your own roofing company.

2. Develop Your Roofing Company Business Plan

One of the most important steps in starting a new roofing company is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your roofing business.
• Company Overview – this section tells the reader about the history of your roofing company and what type of roofing company you operate. For example, are you a shingle roofer, metal roofer, or slate roofer?
• Industry Analysis – here you will document key information about the roofing industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when looking for services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your roofing company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your roofing company make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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3. choose the legal structure for your roofing company.

Next you need to choose a legal structure for your roofing company and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the roofing company and the business are the same legal entity. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a roofing company together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a roofing company include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a roofing company is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your roofing company, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Roofing Company (If Needed)

In developing your roofing company business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a roofing company to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a new roofing business that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few things to consider when looking for a location for your roofing company. First, you’ll want to find a spot that is accessible and visible to potential customers. You’ll also want to make sure that the location is zoned for commercial use and has enough space to accommodate your business. Finally, you’ll need to consider the cost of leasing or purchasing property in the area.

Once you have a few potential locations picked out, it’s time to start doing research. Make phone calls and email inquiries to get the specific information you need from each property owner. Inquire about the number of years left on their leases, restrictions they place on businesses operating within the space, and any additional costs or fees associated with renting or buying their property.

6. Register Your Roofing Company with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your roofing company’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your roofing company to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

In order to start a roofing business, you will need to obtain the following licenses and permits:

• Business License : allows you to operate a business in your city or state.
• Contractor’s License : allows you to perform construction work in your state.
• Roofing Contractor’s License : allows you to perform roofing work in your state.
• Tax ID Number : allows you to collect taxes from your customers.
• Sales Tax License or Seller’s Permit : for selling products.
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a building or land for a particular purpose.
• Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

10. Get Business Insurance for Your Roofing Company

The type of insurance you need to operate a roofing company may vary depending on the size and type of company.

In general, business insurance policies that you should consider for your roofing company include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Roofing Company Equipment

To start a roofing company, you will need some essential equipment. This includes ladders, roofing tar, roofing nails, and a hammer. You may also want to invest in a tarp to protect the area below the roof while you are working.

12. Develop Your Roofing Company Marketing Materials

Marketing materials will be required to attract and retain customers to your roofing company.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your roofing company. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional roofing company’s website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your business website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your roofing company.

13. Purchase and Setup the Software Needed to Run Your Roofing Company

The software that you need to run a roofing company can vary depending on what type of roofing company you want to start. If you’re starting a residential roofing company, you’ll need software for estimating prices, managing roofing jobs, and invoicing clients. If you’re starting a commercial roofing company, you’ll need software for estimating prices, as well as for bidding on and managing projects. 

14. Open for Business

You are now ready to open your roofing company. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Roofing Company FAQs

Where can i download a roofing company business plan pdf.

You can download our Roofing business plan PDF here. This is a roofing company business plan PDF template you can use in PDF format.

Is it hard to start a roofing company?

Starting a roofing company can be difficult because there are many regulations that must be followed. In addition, the roofing industry is highly competitive, so it's important to have a good marketing strategy and offer high-quality products and services. However, with the right knowledge and skills, starting a roofing company can be rewarding.

How can I start a roofing company with no experience?

First, you'll need to do some market research to determine if there is a demand for roofing services in your area. You'll also need to set up a business entity and register with the state. You'll need to have a business plan and marketing strategy, and you'll need to find qualified roofing contractors to work with your company.

What type of roofing company is most profitable?

There is no one-size-fits-all answer to this question, as the most profitable type of roofing company will vary depending on the specific market and industry conditions. However, in general, a commercial roofing company is likely to be more profitable than a residential roofing company, as the former typically commands higher prices for its services.

How much does it cost to start a roofing company?

To start your own roofing company, it can cost between $15,000-$20,000 for the initial investment. This includes setting up a business license, renting or purchasing equipment, and hiring employees.

What are the ongoing expenses for a roofing company?

The expenses for a roofing company can vary depending on the size of the company, the services offered, and the location. However, some of the most common ongoing expenses include labor costs, roofing materials costs, and marketing and advertising expenses.

How does a roofing company make money?

There are a few different ways that a roofing company can make money. One way is by providing a service where a roofing contractor installs a new roof for their customer. They can also make money by repairing roofs for their customers. Another way that they can make money is by selling materials such as shingles, flashing, ridge vents, and other roofing supplies.

Is owning a roofing company profitable?

Owning a roofing company can be profitable if you are able to find quality employees, stay up to date on the latest trends and technologies, and generate a large enough customer base. 

There are many reasons why roofing businesses can be profitable. One reason is that there is a lot of demand for roofing services, as most homeowners need to have their roofs replaced at some point. Another reason is that the cost of materials and labor is relatively low, which allows for a healthy profit margin. Finally, the industry is relatively recession-proof, which means that demand for roofing services remains high even during tough economic times.

Why do roofing companies fail?

There are a few reasons why new roofing companies can fail. One reason is that the company may not have good marketing or may not be well-known in the community. Additionally, the company may not have good customer service or may not be reliable. Finally, the company may not have good pricing or may not be competitive in the market.

Other Helpful Business Plan Articles & Templates

Roofing Business Plan Template & Guidebook

A well-crafted business plan is essential to achieving success in the roofing industry. The #1 Roofing Business Plan Template & Guidebook provides entrepreneurs with a comprehensive resource to help them create a plan that will stand out among their peers. This guidebook is filled with valuable tips, templates and advice to help individuals create an effective business plan that will set them up for success. It covers every element of the planning process, from developing your mission statement to creating a marketing strategy and creating financial projections. With this resource at hand, aspiring business owners can equip themselves with the tools necessary to turn their dreams into reality.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Roofing Business [11 Steps]
• 10+ Best & Profitable Roofing Business Ideas [2023]
• 25 Catchy Roofing Business Names:

How to Write a Roofing Business Plan in 7 Steps:

1. describe the purpose of your roofing business..

The first step to writing your business plan is to describe the purpose of your roofing business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a roofing business:

Our mission at XYZ Roofing is to provide high-quality roofing services with exceptional customer service, utilizing cutting-edge technology and materials to ensure safe and reliable roofing solutions. We strive to create strong, lasting relationships with both our clients and our industry partners that will lead to increased value for all.

2. Products & Services Offered by Your Roofing Business.

The next step is to outline your products and services for your roofing business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your roofing business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your roofing business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your roofing business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a roofing business?

• Safety equipment, such as hard hats, boots, goggles, and gloves
• Tools, such as a hammer, a pry bar, nail sets, hand saws, and screw guns
• Roofing materials such as shingles, nails, flashing material and sealants
• Dumpster or waste disposal services
• Climbing harnesses and ladders
• Certificates or permits from local authorities to carry out roofing work in the area

5. Management & Organization of Your Roofing Business.

The second part of your roofing business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your roofing business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Roofing Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a roofing business varies based on many different variables, but below are a few different types of startup costs for a roofing business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your roofing business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your roofing business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your roofing business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Roofing Business Plans:

Why do you need a business plan for a roofing business.

A business plan for a roofing business is important because it allows you to create a comprehensive plan for how your company will operate and succeed. It outlines key areas such as your target market, services offered, pricing strategy, marketing efforts, employee training and development, and financial plans. A business plan also helps you secure financing from banks and other potential investors.

Who should you ask for help with your roofing business plan?

You should ask a professional business consultant or an attorney who specializes in small business formation and development for help with your roofing business plan. They can provide expert advice on forming and running a successful roofing business. Additionally, it may be helpful to research online resources or check out local business networks for support.

Can you write a roofing business plan yourself?

Writing a business plan can be a daunting task, but it is an important step in starting and running a successful roofing business. To write a comprehensive business plan, research the roofing industry and your local market, create financial projections, and define your competitive advantages. You'll also want to include ideas for marketing, customer service, and other operational elements. A professional business consultant can help you with this process if needed.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Roofing Business Plan: A Simple 5-Part Strategy

It’s no secret that it can be difficult to get started in the roofing industry. One of the many issues is having the right plan to get started. There are many things…

Estimated Read Time:   4 minutes

It’s no secret that it can be difficult to get started in the roofing industry. One of the many issues is having the right plan to get started. There are many things to consider, such as where you’re going to get your customers from or how you will become profitable.

Given that this business has so much working against getting started, we’ve simplified the process by giving you a simple 5-part strategy for starting your own roofing business.

Table of Contents

Define Your Business Goals

Before you begin, make sure you have clearly defined your business goals. Setting specific targets makes it far easier to measure your progress and keep yourself from getting frustrated along the way. Some of those goals might include:

• Number of customers you expect to have at the end of your first year
• Number of jobs you plan on completing by quarter
• Percentage increase in the number of customers and jobs completed each month.

With a clear view of what’s expected, you’ll be able to track your progress easily and meet your goals with minimal frustration.

Determine Your Target Market

Now that you’ve narrowed down your goals as a roofing business owner, try to determine who your target market will be. For example, while roofing services are often thought of as a local business, this might not necessarily be the case for you.

The majority of potential customers will likely be those living around the company’s location. However, if there are other companies in the area, try to see who their customers are and which ones you have the best chance of getting.

• Ask friends and family if they know anyone who might need roofing services.
• Contact local organizations, like churches or daycares, to see if they have any referrals for you.
• Take an inventory of area homes that are in disrepair — you never know what sort of business opportunity could be there.

Choose A Market Niche

Another way to increase your odds of success is to narrow down the area you plan on targeting. You can do this by choosing a specific market niche that will be easier for you to fill than merely trying to go after everyone. In addition, you should try to fill a niche that’s not already being served to give yourself an advantage.

Some niches include:

• Apartment complex owners
• Business owners
• Warehouse owners

Develop A Marketing Strategy

Now that you’ve defined your target market and chosen a niche, it’s time to develop a marketing strategy. For roofing businesses, this can be tricky since most people aren’t going to look for someone to replace their roofs. However, if you put excellent quality into your marketing and properly present yourself, you’ll be able to turn up new customers.

How are you going to market? Will it be through online ads or direct mail? Maybe both will work for you, or perhaps neither will. The only way to honestly know is by testing both methods and seeing which is more profitable.

Some things you may want to consider include:

• Flyer drops in neighborhoods that surround your business
• Sending out letters to all of the people listed in the target market’s area code
• Getting on a reputable contractor list
• Keeping an active social media presence on all social media platforms such as Facebook, Twitter, or Instagram

Calculate Costs and Set Prices

Once you’ve decided on your target market, niche, and marketing plan, the next step in your roofing business plan is to calculate costs and set prices. Again, this is pretty straightforward but can be a little bit more complicated when first starting out.

To set your prices, consider the following:

• The materials you plan on using
• Labor costs
• Any permits or licensing fees needed for your business
• Costs for marketing and sales
• Roofing equipment

By following the steps laid out in this roofing business plan guide, you can significantly increase your chances of succeeding with your new roofing business. As long as you can develop a strong marketing plan and stick with it while also keeping costs low and prices reasonable, there’s no reason why you wouldn’t be successful.

Marketing is everything when it comes to growing a successful roofing company – if you want to drive serious leads , connect with Hook Agency today to get started.

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How to start a roofing company

The North American roofing market is projected to reach $47.5 billion by 2025. This step-by-step guide covers everything you need to know about starting a roofing business so you can take advantage of this thriving industry.

Steps for starting a roofing company

Having a clear vision of what you want to do—at least to start—will get you on a path toward success.

Step 1: Plan ahead for a successful roofing business Developing a business plan and gaining a robust understanding of your market

Step 2: Find resources to help you get started Finding the right employees and take advantage of small business resources

Step 3: Pick a name for your roofing company Selecting the right name for your company

Step 4: Make sure your roofing company can legally operate Obtaining the permits and licenses you need to legally run a roofing business

Step 5: Insure your roofing business Choosing the right insurance to protect your roofing business

Step 6: Get all of your roofing tools and equipment Having the right tools so you can get to work

Step 7: Investing in roofing software Selecting business management tools that will help your company run smoothly

Step 8: Reach the right people Marketing your roofing company, acquiring positive customer reviews, and encouraging word of mouth referrals

Step 1: Plan ahead for a successful roofing business

Create a roofing business plan.

When starting a roofing company, having a strong business plan will help you make informed decisions and evaluate your performance. It’s important to set realistic, specific objectives for your roofing business—then map out how you will achieve those objectives. Key components to creating an actionable roofing business plan include:

• Know how profitable roofing companies operate. Roofing contractors primarily make their money from roof replacements and repairs. However, contractors also charge separate fees for inspections, evaluations, or roof removals.
• Decide what trades you will offer. While it’s clear that your main service will be focused on roof replacements and/or repairs, you may also want to consider complementary trades such as gutters, siding, and windows.
• Identify your target market. Some contractors will target certain geographic regions, while others may target specific types of jobs, like insurance restoration, or the installation of specific types of roofs, such as solar.
• Determine upfront and recurring costs. You will need to account for ongoing expenses, like rent on office space, technology like business management software; one-time costs, such as obtaining a business license; and variable expenses, such as marketing materials.
• Plan out your pricing strategy. Some contractors offer the cheapest possible service whereas others position themselves as a premium product. Deciding how to price your services compared to your peers will help inform how you market your roofing business and to whom.

Step 2: Find resources to help you get started

Once you have a business plan in place, it’s time to find the people, organizations, and resources that will help you start a successful roofing company.

Look for small business resources

In many areas, the local chamber of commerce or small business association will have resources geared towards helping new businesses, including roofing companies. There may also be trade associations in your area you can join.

All of these organizations offer a variety of services that can help you get started, from business advising and continuing education, to networking, and marketing resources.

There are many online resources you can take advantage of when starting a roofing business. Consider joining a Facebook group for roofing contractors where you can ask questions and receive advice and resources from other contractors.

Find roofing industry resources

In addition, many industry vendors, from publications like Roofing Contractor to roofing software companies like AccuLynx , offer blogs, ebooks, and other informative resources to help new business owners.

Roofing industry resources will provide you with direct and accurate information about different trends, laws, and tips on how to run a successful roofing business.

Hire an accountant

When you start a new roofing company, having an accountant on board from the beginning will help ensure your business is financially healthy. Your accountant should review your business plan to make sure it is financially viable and help you create a budget.

Partner with the right team

You don’t need to hire an entire team right away. Instead, focus on filling the most essential roles:

• Foreman/crew leader
• Production/general manager
• Roofing crews/subcontractors
• Salespeople
• Administrative staff

Use resources such as job boards, local trade associations, and recommendations from friends to build a strong team. You’ll want to hire people who are committed to your roofing business goals, excited about the industry, and willing to work hard.

Read more about hiring the right team and roofing crews here.

Step 3: Pick a name for your roofing company

Your roofing company name should help you stand out from your competitors and give potential customers a strong first impression of your business. Here are a few key tips to consider as you select a name.

Don’t involve too many people

Keep your brainstorming process simple and only involve up to two other people. If your list of possible names is too long, it will be difficult to narrow it down and pick the right one.

Check the names of competitors

Before you select a name, research other roofing companies in the area to make sure your name is unique. If the name of your business is the same as or similar to other roofing businesses in your area, homeowners may confuse you with your competitors.

Avoid names that are too hard to spell

The easier your name is to spell, the easier it will be to find your roofing business online. With 56% of people using voice search on their smartphones to find local businesses, an unusual or difficult spelling can easily get misinterpreted by the voice search tool. Stick to simple spellings to make sure homeowners can find you easily.

Consider SEO value

There are other factors besides spelling to consider when selecting a company name that will be easily found online. Search engine optimization (SEO) is the process of optimizing your website/business name to increase its visibility in internet search results. A roofing business name with high SEO value is:

• Unique to your geographic area
• Easy to remember
• Related to your industry (e.g. may incorporate the word “roofing” or “contractor”)

As you evaluate possible names for your new roofing company, make sure they meet these criteria, and search your top contenders to see which ones perform the best in search.

Create a logo

How your business “looks” is just as important as a name that is easy to remember. Your logo should be unique, clear, and represent your brand, so people can build a connection with it. Be sure to hire a professional designer to create your company logo.

According to IKO , a good company logo can have:

• An image only (industry-related or name-related)
• Text only (consider the font)
• Images and text
• Color (most roofing companies choose two)

Step 4: Make sure your roofing company can legally operate

Before you can start any roofing work, you’ll need to fulfill all the legal requirements for operating a roofing business in your area.

Register your business with the government

While most roofing businesses don’t need to register with the federal government, you will likely need to register with the state government in order to conduct business activities within a given state. The type of registration you need to file will depend on your business structure (e.g. LLC, partnership, or corporation), as well as on the laws of the state .

Obtain permits and licenses

Permitting and licensing requirements can vary between states, counties, and even cities or towns. In most states, you will need a general contractor’s license ; in some areas, you may also need special licenses for roofing or the other trades your business offers. Your local chamber of commerce or small business association can help you identify the permits and licenses your roofing company needs before starting.

Follow OSHA requirements

You will need to adhere to OSHA guidelines to implement safety measures, and provide proper training for you and your employees. Doing so will help reduce the risk of accidents that can happen on a job.

Step 5: Insure your roofing business

Starting a new roofing company represents a major investment of your time and money. Insuring your roofing business will help you protect your investment and prepare for unforeseen circumstances. Here are a few different types of insurance your roofing company might need:

• General liability insurance: This insurance covers property damage, personal injury, and bodily injury that is the fault of your company. If your roofing business damages a homeowner’s property or someone is hurt on your premises, general liability insurance will cover the cost.
• Worker’s compensation: Depending on the number of employees at your roofing company, your state may require you to have a worker’s compensation policy. This policy will provide financial assistance to your employees if they are injured on the job.
• Professional liability insurance: Having professional liability insurance will protect your roofing business against lawsuits and claims of negligence. Professional liability insurance is especially helpful for roofing businesses who recommend specific products or treatments, as it will protect your business from fallout if these products fail to perform as expected.
• Vehicle insurance: If your roofing company plans to own or lease any vehicles, you’ll need this insurance to provide coverage for them and protect against financial burden if your vehicles are involved in an accident.
• Equipment insurance: If you’ve invested in expensive roofing equipment, use this insurance to protect your investment and provide coverage in case of damage or loss. Some general liability insurance plans will allow you to add extra coverage for equipment.

Some states require that businesses carry specific types of insurance. You can verify what insurance you will be required to carry with a local business association.

Step 6: Get all of your roofing tools and equipment

You can’t repair or replace a roof if you don’t have the tools and equipment to do so. As you start a new roofing company, focus on getting the essentials that you must have right away.

Upfront costs for materials can be costly, so buying extra tools and equipment as you need them can help you save money when you’re just starting out.

Some key tools and equipment to purchase include:

• Other hand tools
• Safety equipment (e.g. hard hats and harnesses)
• Laptop or tablet

If you have the essentials, you can get your roofing company started. As your business grows, you will figure out what you need to buy more of to meet project needs, and you will also have more funds available to buy more expensive tools and equipment. Once you have the basics covered, you can consider upgrades, like branding all of your equipment for extra visibility.

Step 7: Invest in roofing software

The technology you use to manage your roofing business can have a big impact on your company’s ability to grow. Thousands of roofing contractors use business management software or a roofing CRM to streamline their everyday tasks and manage their work.

Here are a few reasons why you should consider implementing business management software when starting a roofing company.

Efficient workflows

Inefficient or disorganized processes can hold your employees and company back. Since roofing contractor CRMs are designed to streamline every part of your workflow , implementing it right from the beginning will help establish efficient processes from the get-go.

The right roofing software can make your job easier by having integrations with material suppliers, aerial measurement providers, financial/accounting software, canvassing software, and more.

Integrations connect your roofing software with other essential tools you use, eliminating the need for manual data entry and duplicate work. They allow your data to flow seamlessly between different platforms, saving you time and minimizing errors.

Clear communication

It’s important for everyone to be on the same page when coordinating roof repairs. With a roofing contractor CRM, all of your teams are working from the same system so they have access to the same information.

Team members can see job details and make updates in real-time from anywhere, keeping everyone in the loop and improving communication between the office and the field.

Easy job tracking and management

In order to compete in a crowded market, your roofing company needs to follow up with leads promptly and keep jobs moving forward.

Roofing contractor software with robust job/project management capabilities will help you track leads and stay updated on the status of your jobs so nothing falls through the cracks. Once your jobs are in production, your roofing CRM will enable you to manage schedules and keep work progressing efficiently.

Better customer service

Great customer service will help you build a positive reputation for your new roofing business. One way to serve your customers well is to keep them informed at every step of the process and reach out to them promptly if anything changes.

Roofing business management software can help you automate customer communications so you can consistently deliver timely updates.

Time and money savings

Some roofing companies use multiple software applications to stay organized and manage their business. The cost of this can quickly add up, and so can the time spent managing each individual tool. Roofing companies that rely on a single system to run their business save time and money in the long run.

It’s common for new roofing companies to have growing pains as they figure out the best business practices. Implementing a roofing contractor CRM as a key part of your strategy can help you ensure your processes run smoothly right from the start.

Step 8: Reach the right people

Start connecting with homeowners in your target market and build your customer base as soon as your new roofing company is ready to start work.

How to market a roofing company

Here are a few proven roofing marketing tactics to help your company get started:

• Company website: Most homeowners do their research online, and a strong website will give them a positive impression of your roofing company. On your website, make sure your contact information is easy to find, describe what sets your roofing company apart, and prominently display any special offers or deals.
• Social media: Creating a social media account for your roofing company , such as a Facebook page, helps you showcase your work and connect with potential customers on a platform they frequent. You can also purchase ads on social media to reach a local audience.
• Google listing: Setting up a Google Business Profile allows you to promote your business in Google Search and Google Maps. When homeowners search for roofing companies in your area, they’ll see your business name, website, and other company information.
• Door knocking: Canvassing a neighborhood can be the best way to reach homeowners in areas that have been hit by storm damage. Be prepared to pitch your business in a few sentences and leave behind a flier or card to remind the homeowner of your services.
• Truck wraps: Turn your company vehicles into advertisements for your services with truck wraps. Be sure your name, phone number, and website address are clearly visible on all sides of the truck.

Whatever your marketing strategy includes , be sure to allocate time and budget to execute it, and adjust it if it doesn’t work. A successful marketing strategy will pay for itself by generating qualified leads that you can turn into satisfied customers.

How to set up a profile on a review site

Homeowners rely on review sites such as HomeAdvisor and Yelp to help them decide which roofing company to use. Listing your business on review sites gives former customers a place to rate their experience, and future customers an opportunity to learn why they should choose your roofing company.

Here’s how you get started with setting up a profile:

• Pick a review site. Set up a profile on the same site(s) as your competitors. This will help you reach homeowners that are also seeing your competition.
• Add your business information. Your profile should include your company name and location so the site can verify your business. Many review sites require you to “claim” or “verify” your business profile in order to be listed and reviewed.
• Customize your profile. This is a way to show off your company. Add photos of previous jobs, links to your website, and a description of the services you offer.

Be sure your profiles are always up to date . It’s also important to respond to all customer reviews–even the negative ones. Thank anyone who leaves a positive review, and if you receive a negative review , respond by addressing their concerns and express that you will improve in the future. Both responses show that you care for your customers.

How to encourage word of mouth marketing

Word of mouth marketing is a powerful tool for gaining new customers and establishing a reputation as a trustworthy roofing company. These strategies can help you gain referrals and grow your customer base.

• Put up yard signs. Ask your customers if you can put a simple sign with your company name in their front yard. These signs help promote your roofing company to the neighborhood and turn your current project into an advertisement for your services.
• Offer incentives for referrals. Offer a reward or discount to your customers for referring someone they know to your roofing company. This is a great way to generate new customers from the networks of your current customers.
• Encourage reviews. Include language on your website, in your emails to customers, and on your sales materials that reminds customers to leave a review of your roofing company.
• Follow up with past customers. Get in touch with past customers periodically to see if they need any repairs or have any questions. Checking back in with former customers reminds them of the great work you did, making it more likely that they will use your services again, and recommend them to others.

Working to deliver great customer service while encouraging reviews and referrals will help you reach more potential customers and take advantage of existing networks.

FAQs when starting a roofing company

How much does it cost to start a roofing company.

Cost may vary, but you can generally expect to spend between $15,000 – $20,000 to start a roofing company. Ultimately, this number can depend on a variety of factors unique to your business including the services you offer, equipment purchase, office space, number of employees you hire, etc.

How much do roofing company owners make?

According to FinModelsLab , the average revenue for a roofing company ranged from $1 million to $20 million. While this is a wide range, your potential profit depends on a variety of factors, including company size/location, experience, market conditions, etc. Typically roofing companies make between 20% and 40% gross profit , so an owner can increase their revenue by doing more jobs, offering more services, and selling higher-paying jobs.

Do you need experience to start a roofing company?

You can start a roofing company with decades or roofing experience or none, however, having some will be beneficial. If you don’t have a lot of experience working on roofing projects, you will need to spend time learning the industry and hiring the right people who understand it. Resources from industry publications, trade organizations, and thought leaders can also help you gain valuable experience and insight.

What license do you need to start a roofing company?

The licenses you need can depend on the state, county, city, or town you are operating in. Most states do require you to at least have a general contractor’s license.

Common roofing industry terms

When starting a roofing business, you may be overwhelmed with new terms. Here are some of the most common roofing industry definitions:

• Roofing business management software: Set of programs, or a single system that allows roofing contractors to run, improve, and automate their processes.
• CRM for roofers: Customer relationship management (CRM) technology helps manage relationships and interactions with leads and customers.
• Eave: The portion of the roof that hangs over the walls of the home. This is typically where gutters are installed.
• Hip: Where 3 to 4 sloped surfaces meet together. On a ‘hip roof’, the edges of the roof are enclosed.
• Rake: The exposed edge of a pitched roof slope.
• Ridge: The peak where 2 sections of roof slopes intersect.
• Roof pitch: The steepness of a roof that is typically referred to as X/12, where X=the number of inches of rise in a roof for every 12” of run.
• Shingles: A roof’s primary covering. Roofers commonly install asphalt-fiberglass shingles, although other materials exist. Common varieties of shingles include three-tab, architectural/dimensional, and designer.
• Square: Measurement of 100 square feet, commonly referred to in roofing jobs as ‘squares’.
• Valley: The line formed where two sloped roof surfaces meet.

The software to help your new roofing company grow

Starting a roofing company can seem like a daunting challenge. But with the right tools and strategies, you can build a thriving business.

AccuLynx is an all-in-one business management software created specifically for roofing contractors. As a leader in the roofing industry, thousands of new roofing companies have used AccuLynx to get off the ground, grow profits, and scale their businesses.

By bringing together every aspect of your business in a single cloud-based system, AccuLynx helps you stay organized, work more efficiently, and reduce repetitive tasks. In fact, AccuLynx customers save 468 hours per user annually and new users see a 32% increase in job profits after one year.

“As a new roofing company, I feel like I am head and shoulders ahead of other new roofing companies because I use AccuLynx.”

As the #1 roofing software, AccuLynx contains all the tools you’ll need to effectively start and grow your roofing company, including:

Sales/CRM features

Easily track sales and stay on top of your pipeline so nothing slips through the cracks.

Finance features

Know how your business is performing so that you can continue to grow.

Production features

Gain greater visibility into your roofing jobs and keep everything on track.

Business management features

Work smarter and grow your roofing business with a single, all-in-one platform.

See AccuLynx in action

Learn more about how AccuLynx, the #1 roofing software can help set your roofing business up for success.

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5 Things to Include in Your Roofing Business Plan

You want to convince your audience, whether that’s family, a bank, or investors, that your roofing business will succeed. Whether you’re an entrepreneur starting a business or the owner of an established company, writing a business plan will help you accomplish just that. 

But there's a lot to cover. In this post we’re bringing you a few to include in your 2020 roofing business plan.

1. Executive Summary

This first section serves as a compact version of your roofing business plan. It could very likely be where your potential investors choose to keep reading or decide they’re not interested in helping your company. 

In the executive summary, let your audience know what your business does, what makes your roofing company unique, and why you’re confident that you will succeed.

2. Company and Service Details

Your company description should include the history of your company, its mission statement, services offered, and your long-term goals. 

The overview of what your roofing company offers should cover the value your company adds to its customers. This section should include roofing equipment investments you plan to use to bring success to your company. Note products like the Equipter RB4000 , which brings greater efficiency and professionalism to your roofing business. 

3. The Market for Your Roofing Services

No investor would question the existence of your market, as there will always be roofs to replace. But that means you’re working in a highly competitive market. That’s why it’s essential to do the proper research to make sure you know your potential customers, what they are looking for, and how your company will be able to reach them effectively.

In your roofing business plan, specify whether you run a residential or commercial roofing company. Note the opportunities your company has for resolving its target audience’s problems. Include the most common type of roofing systems in that industry and potential issues that your business may need to overcome.

4. Financial Plan

The financial statement in a business plan includes valuable information for those who consider investing in your business. A financial plan covers the budget and cash flow of your business. It should also contain a sales forecast showing the business your company will receive within a given amount of time, such as an estimate of roof replacements projected over a one- to five-year period. 

A profit and loss statement is included in most financial plans, showing investors the profit, loss, and net income of your company. Find out more about preparing your profit and loss statement by visiting this great blog post that includes a template to make the process easier for you.

Your roofing company’s financial plan should include a balance sheet. This gives specifics on your company’s financial position. The balance sheet includes the current assets, liabilities, and equity.

For some helpful examples of financial plans, visit this Bplans article . 

Popular software options like QuickBooks help businesses in many industries manage their finances. Consider using one of these platforms to assist your company. 

5. Funding Request

During business startup or company growth, additional funds may be needed to ensure success. Include specifics of the funds you’ll be needing in your roofing business plan. Fleshing this out helps you think through what your company needs and enables you to make good decisions with your finances.

Purchasing more company vehicles may become necessary as your company grows and roofing crews increase. Investing in roofing equipment like the Equipter RB4000 will greatly benefit your company and crews in bringing greater safety and efficiency. Include this in your business plan to give your audience an idea of what you plan to do with your funds.

Not only is thinking through finances helpful for you, but it shows investors how you plan to use the money you receive. 

Bonus Tip : Always look for ways to improve your business and better serve your customers. If you currently have a strategy for this, include it in your roofing business plan. 

There are many additional topics that should be covered in your roofing business plan including strategy, competition, and management team details. For a deeper look into what to include in your updated roofing business plan and how to develop a business plan template, visit this Quickbooks blog post . 

To get a quote on the ultimate debris management tool, the Equipter RB4000, and find out what it can do for your roofing company, just fill out the form below.

For more helpful information on company growth, check out our blog post about Roofing Business Growth Terms You Can’t Ignore .

*Note: The above information should not be considered legal advice. Equipter, LLC is not affiliated with any companies referenced above. 

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Roofing Business Plan Sample

AUG.15, 2018

Do you want to start roofing business?

Do you want to start roofing business ? This is the sort of business whose demand can never subside as every house requires a roof and every roof requires time-to-time maintenance. Although the startup is a bit difficult, however you won’t be at loss provided that you plan your roofing business carefully.

To write an effective business plan , you need an accurate marketing analysis, distinct sales strategy, notable professionals and an accurate financial plan. If you are having a difficulty in making your business plan, you can take help from this sample business plan for a roofing business startup named, ‘Edward Roofers’.

Executive Summary

2.1 the business.

Edward Roofers will be managed and owned by two brothers, Paul Edward and Kim Edward. The business is based on installing, repairing and shingling roofs of residential houses and small offices. Our business, as well as all our workers, are insured and licensed. Our roofing company mission statement is to provide flawless and trusted service to the people of Seattle.

2.2 Management

If you are willing to start a roofing business, you will surely be thinking that  what do i need to start a roofing business . Well, besides the general tools, trucks, and ladder, the only thing that matters, is the expertise and skill of your workers. Edward Brothers have hired licensed and insured professionals and have decided to manage the workers by themselves.

2.3 Customers

Finding out that who can be your possible customers, will guide you in defining your work policies according to their interests. If you are starting a roofing business, then the residents, proprietors, construction contractors and small companies’ owners of the city where your business is located, will be your target customers.

2.4 Target of the Company

Companies’ targets to provide the best roofing service to the people of Seattle, and to generate a good profit within the first three years of launch, as summarized in the following table:

Company Summary

3.1 company owner.

Paul Edward and Kim Edward are starting a roofing business , named ‘Edward Roofers’ and will be the managers themselves. The two brothers are famous for their coordination with each other and for their quick and successful power wash company. Edward brothers are trusted in the whole Seattle for the value and importance they give to their clients, workers and their work.

3.2 Why the Business is being started

Before thinking that how to start a roofing business , you must be clear that why do you want to start it. Edward brothers have solely started the roofing business because of its rising demand, and to widen their business scales. They believe in earning a profit by giving the customers maximum satisfaction.

3.3 How the Business will be started

Roofing business is more difficult to run successfully than to start. Edward Roofers will be a registered and insured business run by a team of skilled, licensed and insured workers in the management of Paul and Kim. Basic equipment like roofing tools, trucks, ladders, inventory etc. will be bought. The company will make an online purchasing facility to take orders and scheduling times.

The detailed start-up requirements as forecasted by our company’s analysts is given below:

Services for customers

Before starting roofing business , you must decide on the services you will provide your customers. It is not the number of your services that decide the reputation of you and your startup, it is the quality. If you are going to start a roofing business , you should set your services according to your manpower and investment. To compete with your competitors, you must put all your resources in providing the customers with best-quality service and satisfaction.

Edward Roofers will provide the following services:

• Installing Roofs: We have licensed and insured workers with ten-year experience to shingle your roofs with metal or asphalt with architectural shingles available in almost all colors.
• Repairing Roofs: In case, your roof is leaking or in need of replacing shingles from some part, we are there to perform our duty.
• Roof Ventilation: We have intake and exhaust vents and the experts to install them in your roofs for attic ventilation.
• Ice & Water Shields: We have experts to install ice and water shields in your roof to prevent damage by wind-driven ice or rain.

Our work and workers are insured, in case of any damage to your property or any of our worker, the company will be liable to pay the retaliation and no charges will be taken from you.

Marketing Analysis of Roofing Business

If you are starting a roofing business, you must do an accurate marketing analysis in your roofing business plan . Roofing business is an outdoor business, so in your roofing company business plan , you must include the ways by which you can connect to your customers and provide them a fast service in such a busy city. For marketing a roofing business , the best way besides keeping the prices low is to make it easy for your target customers to avail your services.

If you are searching marketing ideas for roofing companies , one of the best roofing marketing ideas  is to provide your customers an easy availability to you. As people usually hesitate to go far off companies to buy their services, so it is recommended to make a website for your roofing company marketing , with an online payment and ordering system. This will help your business flourish, as the reviews of your prior clients can be analyzed by new ones, and people from any corner of the city won’t find hesitation in calling you to their location.

In case you need help regarding your startup, you can take help from a number of sample roofing business plans  available online, as this sample roofing business plan of Edward Roofers.

5.1 Marketing Trends

Roofing business is a type of business which can never experience a downfall, as every building requires a roof and every roof requires timely maintenance. Especially in the United States, roofing business is growing rapidly due to broad economic developments. There are about 100,367 roofing businesses running in the United States, generating a revenue of $42 billion annually. It is reported by IBISWorld that the business has employed more than 260 thousand people and has seen an annual growth of 3.5% during the recent years. So, if you are starting this business due to its rising demand, you must first prepare yourself to survive in so large competition. If you have come up with extraordinary competitive advantages, no hurdle can mitigate the success of your startup.

5.2 Marketing Segmentation

An accurate business plan requires an accurate analysis of your potential customers. It is always better to analyze your target customers and identify their needs, to meet their expectations and requirements. Edward Roofers has hired a marketing analyst who has found the following people as his target audience.

UK Start-Up Visa Business Plan

5.2.1 Residents: The residents of Seattle, will be our biggest target customers. The residents will avail our services of installing roofs as well as roof ventilation and installing water and ice shields. Moreover, they will require our services of repairing or shingling the damaged parts of their roofs due to wild climatic patterns.

5.2.2 Construction Contractors: Our second biggest purchasers will be the construction contractors. Contractors need a number of people for diverse services while constructing buildings. Roofing and ventilation is the service which is essential in every type of structure, so we are expected to get orders from the contractors as well.

5.2.3 Proprietors & Small Company Owners: Small company owners and some proprietors when are in a need of some construction or repairing work, prefer to get the service done by small yet trusted companies like us. So, we expect to get orders for ventilation or repairing roofs from this category too.

The detailed market analysis of our potential customers is given in the following table:

5.3 Packages Pricing

The people of Seattle are able to pay high for the high-quality services. To provide our customers with the best quality services and the best material we can’t compromise on the prices. So keeping in view our target audience and their demands, we haven’t priced our services low, instead, our prices are almost in the same range as of our competitors.

5.4 Business Target of the Company

Our business target is to become the most trusted and most successful roofing company in the whole of Seattle. We want to serve our fellow citizens by providing them with our reputable service. Besides that, we also have some financial targets, which includes generating at least a profit in the first five months that can balance our startup costs. And growing our business and range of our services to serve a further large audience.

6.1 Competitors

You can never estimate how much does it cost to start a roofing company until you know your competitors and their business strategy . Either you have to come up with extraordinary competitive edges, or you have to keep your prices low in the initial stages for if you want people to avail your services.

Edward Roofers is located in Seattle, where people are financially stable and don’t compromise dollars over work quality. Thus, we haven’t priced our services low, instead, we have come with the unmatched and most valuable competitive advantages. Our business and all our workmen are insured, which means that if any of our workers make even the tiniest mistake, our company will be responsible for its repair. Moreover, if any of our workers get some injury while working, you won’t be liable for any charges. Our biggest competitive advantage is our quick service, and the value we give our customers and their property, only we in the whole market are providing an online booking system for receiving your orders and scheduling time so that you don’t need to come to our office if it is far or if you don’t want to!

6.2 Sales Strategy

If you are looking for starting a roofing business tips , we are telling you the biggest tip which is advertising your business through print & social media by providing different packages in the initial stages, this is the only way of getting the attention of your target customers.

6.3 Sales Forecast

The detailed information about the sales forecast, total unit sales, total sales is given in the following table.

6.4 Sales Monthly

6.5 Sales Yearly

Personnel plan

Roofing business is a type of business which is totally dependent upon your workers and management system. So, if you are looking for how to start your own roofing business , set your first priority to recruit the right person for the right job. You can take help from many roofing business plan examples like this one.

Edward brothers will manage the business themselves, by hiring the following personnel:

• 8 Warehouse Officers for loading and recording stocks
• 8 Roof loaders
• 1 Accountant for managing finances
• 2 Receptionist for receiving orders
• 2 Persons for receiving orders online or via telephone and managing companies’ website
• 5 General Workers for routine assistance

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

The success of a startup and the growth of any business depends upon its accurate financial planning and an estimate that how the company will balance the startup costs with the earned profits. Edward brothers have hired the services of a professional financial plan developer to outline the roofing company profit margins over the next three years. The business will be financed by both brothers and is expected to grow rapidly due to the excellent coordination between the two.

Since roofing business isn’t an indoor business, so the major amount will be spent on hiring the expert professionals and buying the best quality material. If you are looking for how to start my own roofing business  or if you need some guidance regarding the financial plan, you can take help from this sample business plan. However, if you are starting your business on a large scale then it will be better to hire a professional to write you an accurate financial plan with exact figures.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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Forming a Roofing Business Plan

Before you get started, you need to decide on the scope of your business.  Do you want commercial work, residential, or a mix?  Will you specialize in asphalt shingles, metal roofs, slate, or some other type?  Will you focus on repairs, new installation, or both?  Will you offer other services such as chimney work, gutters, siding, windows, or other?  Do you want to be independent, or join a union?  Do you want to stay small, or grow into a large company?  How will you structure your business tax-wise: Sole-Proprietor, LLC, Corporation, etc.?  Not all of these questions need to be answered right away, but when forming your business plan, it would be helpful to have a short and long term vision of what you want your business to be.  This doesn’t set anything in stone, but it will help you get organized and plan accordingly.

How you envision your business in the short and long term will affect the equipment will initially need to purchase, the legal aspects you will need to address, the employees you will potentially need to hire, and how you will advertise.

Before diving in to any business, you should develop a business plan.  A plan will help organize your goals and priorities and help you make wise decisions.

• Set short and long-term goals
• Decide what services you will offer
• Find a niche/specialty
• Choose a business name
• Roofing Company Name Ideas
• Business Loans
• What Should I Charge?

Get Organized

As you get started, you will need some sort of organizational structure so you can keep your customer communications and roofing-related paperwork in order.  You won’t necessarily need a full office when starting out.  An office desk dedicated to your business would be helpful.

• Set up an office
• Business phone
• Estimate forms

Equipment will probably account for the largest portion of your startup costs.  Starting out, you don’t necessarily need all brand-new equipment.  You will save thousands of dollars in startup costs by purchasing a used truck, and other equipment.

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Apollo Roofing Company

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Apollo Roofing Company is proud to be the best roofing company in San Rafael, CA. We specialize in residential and commercial roof repairs and replacements for roof types that include asphalt shingles, torch-down roofing, flat roofs of all variations, TPO, metal roofing, tile roofing, and PVC roofing. We are a fully licensed and insured roofing company, and our projects include the most generous warranties in the industry. Give us a call to learn more! …

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584 Las Colindas Rd

San Rafael, CA 94903

Serving San Rafael Area

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Matthew and his team developed a great plan for the re-roof of our four story Victorian office building in SF. He was very responsive from the first contact, and Apollo provided a detailed and economical bid for our project. Matthew kept in contact with us during the delay caused by this year's long rainy season and he started our project promptly in the first clear sky period. Apollo was able to work well and efficiently despite our steeply pitched roof. They were respectful of our tenants and neighbors and maintained a clean worksite. The workmanship was top notch and we are really happy with our new roof! Matthew and his team also jumped in to help with a leak repair during a rainy period before the whole roof project could be completed. Thank you so much Apollo and Matthew!

Apr 19, 2024

Michael, we are so glad to hear that Matthew and his team developed a great plan for your project and that you are happy with the outcome of your project! Thank you for taking the time to share your experience with our online community!

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Paramount “office of the ceo” trio’s memo to staff: a “new long-term plan” is being finalized.

Chris McCarthy, George Cheeks and Brian Robbins sent a memo to employees Monday immediately after the ouster of CEO Bob Bakish.

By Caitlin Huston

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In a memo to employees Monday, Chris McCarthy, George Cheeks and Brian Robbins — who are together running Paramount after the ouster of CEO Bob Bakish — thanked Bakish for his tenure at the company, while signaling a new strategy ahead. 

Paramount announced Bakish was out at the company Monday, just ahead of releasing first-quarter earnings, with McCarthy, Cheeks and Robbins making up the “Office of the CEO” upon his ouster. The three executives will work with the Paramount board and CFO Naveen Chopra.

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As paramount drama kicks into high gear, wall street tries to make sense of "volatile" stock, paramount's new "office of the ceo" has a big first task: not letting cbs go dark with charter.

The company did not take any questions during the earnings call Monday, but McCarthy, Cheeks and Robbins briefly spoke, touching on the idea of “long-term plan,” but not yet specifying what that plan will entail. That idea was also mentioned in the memo.

“Going forward, we are finalizing a new long-term plan to best position this storied company to reach new and greater heights in our rapidly changing world. Alongside our many accomplished leaders and incredible teams, we’re excited to take these next steps together,” the memo reads. 

The memo also details a town hall that will take place in the coming days.

Bakish will officially step down on Tuesday, and has agreed to remain employed by the company through Oct. 31 as a “senior advisor.” His removal comes as Paramount is negotiating with a potential buyer group consisting of David Ellison’s Skydance, RedBird Capital and KKR. That plan would keep Paramount public, but with Skydance and RedBird executives effectively running things and executing a new strategy.

Private equity firm Apollo has also held discussions with Sony Pictures about a possible joint bid in a deal that would take Paramount private in a merger with Sony and Apollo.

Paramount Team,

Following up on Shari’s note, we want to reach out to briefly address today’s announcement.

We also want to thank Bob for his leadership, many contributions and his support of our brands and businesses. We wish him well and much success in the days ahead.

Going forward, we are finalizing a new long-term plan to best position this storied company to reach new and greater heights in our rapidly changing world. Alongside our many accomplished leaders and incredible teams, we’re excited to take these next steps together. Today’s strong Q1 earnings is a direct reflection of your incredible hard work, and we ask that you continue to stay focused as we move into this next chapter.

We know this has been a challenging time, and the days ahead may be equally challenging as we adapt and collaborate in new ways together. The work we will need to do together is important and will set us up best for long term success. Please know we will move forward with purpose, focus and passion on behalf of all our important stakeholders – all of you, our teams, our shareholders, creative partners, advertisers, and distribution partners.

It’s a lot of news to digest and you probably have a lot of questions. We will be in touch over the days ahead with more updates including a town hall. Thank you for everything you do and for what we will do together in the future.

With much appreciation,

George, Chris and Brian

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EPA’s Pennsylvania Air Emissions Plan Upheld by Third Circuit

By Shayna Greene

Pennsylvania and coal power companies on Thursday lost their challenges to the Environmental Protection Agency’s plan to regulate emissions in the state after an appellate court said the agency followed federal regulations.

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