cover letter for digital marketing trainee

Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

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3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

Digital Marketing cover letter examples

As a digital marketing professional, you understand the importance of branding, but can you effectively sell yourself on your cover letter?

If you need a little help showcasing your skills and experience, you’ve come to the right place.

In the guide below, we’ve put together some of our top tips, as well as some digital marketing cover letters to inspire your own.

CV templates 

Digital Marketing cover letter example 1

Digital Marketing cover letter example 2

Digital Marketing cover letter example 3

These 3 Digital Marketing cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Digital Marketing cover letter

Here’s how to write your own winning Digital Marketing cover letter

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of *Digital Marketing role* with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Digital Marketing cover letter

Here’s what kind of content you should include in your Digital Marketing cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Digital Marketing cover letter templates

Copy and paste these Digital Marketing cover letter templates to get a head start on your own.

I hope you’re well. I am interested in applying for the Senior Digital Marketing Manager role at Lipsy London. With a proven track record of driving successful campaigns and a deep understanding of the ever-evolving online landscape, I am keen on bringing my leadership to your forward-thinking company.

I obtained a BSc (Hons) in Marketing from the University of Manchester in 2009 and possess 10+ years of experience as a Digital Marketing Manager at Future Ltd, which has enabled me to leverage data-driven strategies and implement techniques that increase brand awareness, generate high-quality leads, acquire new customers, and boost revenues.

During my time at Future Ltd I have several notable achievements, such as lowering the cost per acquisition by 20% through optimising advertising campaigns, as well as creating SEO strategies which improved web traffic by 48%. Furthermore, I captured 5% market share within one year due to driving the launch of new products.

I welcome the opportunity to discuss how my skills and experience align with your needs of during an interview. I have attached my CV, which provides further details of my qualifications and achievements.

Kind regards

Benjamin Grooves ¦ 07777777777 ¦ [email protected]

Hello Raymond

I am writing to express my keen interest in the Digital Marketing Coordinator position at French Selection UK. As a motivated professional, I am excited about the opportunity to contribute my skills and experience to facilitate growth and make a significant impact on your campaign initiatives.

My journey began when I earned a bachelor’s degree in marketing from the University of London, with a focus on analytics. Since then, I have accrued 7 years of experience working with diverse clientele and industries, where I honed my expertise in optimising online presence and enhancing brand visibility.

My passion for remaining updated on the latest digital marketing trends and technologies has enabled me to devise strategies that deliver tangible results. In my current role as a Digital Marketing Specialist at BMS Ltd, I developed SEO agendas that increased organic web traffic by 52% and achieved a 25% boost in lead generation due to revamping landing pages. I also created social media content plans which bolstered engagement by 45% within a 6-month period.

Thank you for considering my application, and I hope to hear from you so we can discuss my skills and other achievements in greater detail at interview.

Justin Thomas ¦ 07777777777 ¦ [email protected]

I hope you’re well. I am writing to you regarding the Digital Marketing Assistant position advertised by Omaze on Indeed.

Having recently completed my BSc in Marketing, I am thrilled to embark on a career in digital marketing. Throughout my academic journey, I gained a solid foundation in social media management, content creation, email marketing, and data analysis. I am well-versed in various tools and platforms, including Google Analytics, Hootsuite, Mailchimp, and Canva. Furthermore, I had the chance to work on several projects during a one-year internship at Kenny Wax Ltd.

During my internship I successfully implemented a content schedule that led to a 15% rise in engagement on Facebook and Instagram, alongside supporting email campaigns that exceeded average open rate by 25% and composing blog posts that attracted 5K monthly organic website visitors.

I look forward to the opportunity of leveraging my competencies to support your dynamic team’s campaign objectives and would be grateful for the opportunity to further discuss my qualifications and competencies in a formal interview. Please find my contact information below, and I am available for interview at your earliest convenience.

Patricia Greenwood ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Digital Marketing job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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Marketing Trainee Cover Letter

15 marketing trainee cover letter templates.

How to Write the Marketing Trainee Cover Letter

In response to your job posting for marketing trainee, I am including this letter and my resume for your review.

In the previous role, I was responsible for primary administrative support to the director of marketing including scheduling meetings, calendar management, organizing and maintaining office space, and ordering supplies.

Please consider my experience and qualifications for this position:

• Manage adhoc special projects as they arise
• Assist with the development and implementation of all New York events
• Day-to-day support of partnership management team
• Prepare and ship tickets and guest communication materials
• Prepare event summary documents and track event results over program
• Event operations at multiple locations
• Personal travel expense management
• Assist in all phases of the research process, including vendor contact, study design, questionnaire development, monitoring field and tab, data analysis and report generation

Thank you in advance for taking the time to read my cover letter and to review my resume.

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Marketing Trainee Cover Letter

Marketing trainee responsible for primary administrative support to the directors of marketing and service line management including scheduling meetings, calendar management, organizing and maintaining office space, and ordering supplies.

Marketing Trainee Examples

Example of marketing trainee cover letter.

Please consider me for the marketing trainee opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for support for miscellaneous planning and management activities such as office changes/moves, induction of new employees and general floor maintenance.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Knowledge of HTML programming/coding
• Knowledge of graphic design tools, Photoshop
• Interest in in Marketing, Communication, content management systems or other related discipline would be an asset
• Willingness to travel extensively including weekends and holidays, and work non-traditional work hours
• Capacity to become knowledgeable on our client’s industry, brand and product offerings
• Willingness to travel extensively (including weekends) for weeks at a time
• Swiss German as mother tongue and good English knowledge
• Higher education in the area of marketing, economics, communications, business or tourism (Bachelor or still studying)

Thank you for considering me to become a member of your team.

Frankie Mueller

I would like to submit my application for the marketing trainee opening. Please accept this letter and the attached resume.

Previously, I was responsible for new endeavor support to WGU with calendar and contact management, meeting and travel preparations, reporting and office filings.

• Student from top universities / business schools
• Student in Sciences Po or a leading business school
• Knowledgeable in CAC 40 companies, highly interested in the economic and social issues French media universe
• Good computing skills (Excel, databases…)
• Interest in the press and business news
• First commercial work experience, ideally within Marketing & Sales in an international corporation is preferred
• A highly motivated and driven personality who enjoys working in a dynamic team environment
• Analyze the impact of TV adverts, announcements, leaflets, daily sales

Story Ledner

In my previous role, I was responsible for administrative support for marketing senior leader(s) and teams (including calendar and travel management, expense management, presentation development and support, research and word processing, and other clerical and administrative support as needed).

• Open, communicative, team player, positive
• Has no problem to approach people
• Keeps calm and track of things also when under pressure
• Practical and s forward when it comes to implementing ideas
• Passion for languages and travel
• Brand Management Support
• A natural interest in digital marketing
• Marketing and/or communications related work experience is considered a benefit

Thank you in advance for reviewing my candidacy for this position.

Greer Bergnaum

Previously, I was responsible for oversight and management of staff responsible for the management, development, maintenance and training for system applications, data extracts, etc.

Please consider my qualifications and experience:

• A proactive and positive attitude towards work
• Management of administrative tasks (support in the control of budget, creation of purchase orders, request specifications and costs from providers)
• Good aesthetic taste and excellent writing skills are needed for the preparation of briefings, advertisement pieces
• Problem-solver, creative thinker and team player
• Interested and engaged on various social media platforms
• Interest in sales or marketing as a career
• Weekend, holiday and non-traditional hours in a team atmosphere
• A first significant experience in a marketing department

Thank you for your time and consideration.

Alexis Wilkinson

I am excited to be applying for the position of marketing trainee. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for strong daily inspiration, leadership, and management to digital teams, including recruitment, employee training and development, and performance management.

• Collaborate in promotion preparation (giveaways in packs, budget)
• Bachelor in Business Administration, Economics, Commerce, ITM or related field
• Very high level of English and Spanish
• Good working knowledge of Microsoft Office programs (Excel, Power Point)
• Communication, Marketing, or Research Analytics preferred
• Intermediate computer skills, including GoogleDocs, Excel, Word, PowerPoint and Microsoft Outlook for both Mac and PC
• Market Research and Campaign Evaluation Trainee
• Product Communication Administrator

Stevie Lakin

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Entry-level Digital Marketing Cover Letter [+Template]

Writing an entry level marketing cover letter is less stressful than you think! Pick up tips on how to format a marketing cover letter with no experience below.

Writing an entry-level digital marketing cover letter is a daunting task. After all, you’re writing a cover letter for a marketing job with little to no experience. Should you even try to send one with your resume?

The short answer: Absolutely!

This post will help you write an entry-level digital marketing cover letter that highlights your best traits and qualifications, even if you haven’t worked before. You’ll also find tips for writing for specific marketing disciplines, such as digital marketing , SEO , social media marketing , and content marketing .

Here’s what we will cover in this blog post.

Do you need an entry-level digital marketing cover letter?

• How to write a digital marketing cover letter with no experience

Elements of an entry-level digital marketing cover letter: [+ Free template]

Skills to add for specific marketing jobs (seo, content marketing, etc.), how to gain marketing experience worth writing about.

Note that if you want marketing knowledge to add to your cover letter, an apprenticeship will help. A marketing apprenticeship will teach you must-have skills through tasks that have an impact on real businesses. Your mentor can also provide insight into what businesses look for in an entry-level digital marketing cover letter.

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So, let’s answer an important question:

In short: It’s better to have a cover letter than not. Unless the job posting specifies it won’t accept cover letters, it’s best to submit one with your resume.

If the position is competitive, having a cover letter can tip the balance in your favor. A cover letter can demonstrate that you’ve researched the company, explained gaps in your employment, and included information that’s not in your CV, such as your internship, student org, or volunteer experience.

However, if you’ll only repeat what’s in your resume, it’s best if you skip the cover letter. At the same time, opt-out if you’re using a template and don’t have any plans to modify it. Using a template isn’t bad—that’s why you’ll find a sample below—but you must customize it according to your experience, relevant work skills, and reasons for applying.

With that settled, let’s discover how to write a cover letter for a marketing job with no experience.

How to write an entry-level digital marketing cover letter

1) identify keywords in the job description.

Reading the job description is a must, whether or not you’re writing a cover letter. And since you are, you should analyze it to pick out prominent and repeated key words, key phrases, skills, and qualifications. These are words and phrases you should use in your cover letter and even your resume.

Using the right keywords will also help you get past the first round of CV screenings, especially since most employers use applicant tracking systems (ATS). ATS are automated programs that rank documents according to set parameters like keywords, skill sets, and similar criteria.

Hiring teams use ATS to weed out candidates without the basic skill sets, and those who applied on a whim. Plus, even without an ATS, recruiters use a similar system when reviewing applications. They’re good enough that they only spend an average of 7.4 seconds per application !

Strategically sprinkling these keywords on your entry-level marketing cover letter will show recruiters a few key things:

• You’ve read the job description
• You care about the position
• You’re sure you’re the right fit for the job

2) Look at required job skills and qualifications

While 91% of employers prefer candidates with work experience, at least 65% are content with applicants possessing relevant work experience. So while you might not have formal work experience, your technical and soft skills can do a lot of heavy lifting for you.

Recruiters want to know that you’ve got the basic skill sets to fulfill job requirements. Besides that, they need an indication of your teachability, or how quickly and well you learn new abilities. Moreover, they want to see if you’re capable of working hard and can transfer your skills to the workplace.

You’ll find more tips on what skills are needed for specific digital marketing jobs below. As for soft or transferable skills, you want to include them in your marketing cover letter through anecdotes. There’s a section for that too, so for now, here are some soft skills you might want to focus on:

• Critical thinking
• Problem-solving skills
• Project management
• Conflict resolution
• Team management
• Data analysis

3) Assess what experiences are related to the job

What you’ve accomplished in high school, college, or university brings a lot to the table. The experiences you’ve had creating and presenting your thesis, the crises you’ve resolved in your student organizations, any internships, apprenticeships, or school positions, volunteering—these can all be used to create a great impression on the recruiter.

Mind you, not every experience needs to be recalled in great detail. Pick ones that demonstrate competencies related to the opening. Using your knowledge of Instagram hashtags to craft a sample social media marketing strategy, for example, is a lot more relevant to digital marketing jobs than clerical work with your school’s alumni department.

4) Keep it short

You don’t want whoever’s reading your resume to zone out a paragraph in. Keep things tight—try to limit your paragraphs to three short sentences. And overall, ensure your letter only takes up a page—or less, as 70% of employers surveyed by Saddleback College prefer a half-page cover letter over others.

Now, keep all these points in mind as you write a marketing cover letter with no experience—which you can do with the template below:

If you’re sending your application via email, you don’t need to include this, as all details are in your email signature. If you’re sending your letter as an attachment, then write what you put in a signature in this format:

Below your header, write the date you’re sending your letter. Put the name of the hiring manager or whoever’s posted the job you’re responding to. Add the name of the company next. Some templates place the company address after the name, though you may skip this part.

2) Introduction

Try and keep your introductory paragraph short and sweet. Immediately state what position you’re interested in, how you found out about it, and any unique notes about the process. Then, end it with a hook to entice the recruiter to learn more about you.

3) Body: Relevant skills & experience

Don’t summarize what’s already in your resume! Dive into the skills, qualifications, and anecdotes you’ve thought of in the previous section and apply them here. Add the keywords you discovered from the job description as well.

A thing to note in this section, and the rest of your letter, is what adjectives you’ll use to describe yourself . You want to avoid words that promise things you can’t prove immediately, such as “hard-working”. Instead, go for words you can relay into an anecdote that shows off these traits.

4) Closing statement

Like your introduction, make your closing statement simple yet impactful. Note any requirements the employer may need from you, and encourage them to reach out for any further information they may need.

5) Pointers on how to send an entry-level digital marketing cover letter via email

For an entry-level digital marketing cover letter—or any cover letter, for that matter—you should label it clearly to avoid having it shunted to spam.

The subject line should follow the format prescribed by the employer. If they don’t have a format, you should try writing it like this:

• Title on Job Posting — Your Name
• Referral, Job Title, Your Name
• Job ID, Age, Your Name

Attach your cover letter and your resume to the email. If the employer doesn’t accept attachments, copy your cover letter and paste it unformatted into the body of your email. Most browsers have a “Paste as plain text” option when you right-click on the email. If that’s not available, you can click “Remove formatting” under “Formatting options”

Lastly, don’t forget your email signature! You should include your contact details, so the hiring manager or whoever’s looking at your application can quickly reach out. It should look something like this:

• Email address
• Cellphone number

6) Job cover letter template

Jane Doe 1010 Clear Street, Ottawa, ON K1A 0B1 | NPA-NXX-XXXX | [email protected]

April 13, 2022

John Smith Position Acadium Company address line 1 Company address line 2

Dear Mr. Smith,

I’m forwarding my application for Acadium’s content writing position. I found out about the opening through your booth at my university’s job fair last March. After speaking to your representative, I believe my education and organizational experience makes me uniquely qualified to be your next content writer.

As you can see in my resume, I led student teams for ABC Inc.’s annual regional digital marketing competition in my sophomore to senior year. This is partly due to my strong communication and project management skills, which are must-haves for your ideal candidate.

The other reason for my leadership role is my adaptability and resourcefulness. In all three years of competition, I learned our sponsor company’s apps—including their CRM, SEO, website analytics, and social media management tools—to understand how a functional content marketing strategy works. Because of my pro-activeness, I was able to set my teams’ goals, craft winning strategies, and receive special citations for our project, until we won in my last year.

My performance led to two successful internships: one with a sponsor company, and another with ABC Inc. In both internships, I shadowed marketing teams—remotely and on-location—and created an opportunity to gain hands-on experience. I learned how to create SEO-optimized posts and helped conceptualize videos I posted on social media platforms, resulting in commendations.

I chose to apply to Acadium instead of the companies I interned for because of its direction. Free education and mentorship drove my extracurricular activities. I joined mentorship programs for teens in high-risk communities in the belief that everyone deserves access to tools and support to reach their dream careers. Working for Acadium will support my long-term goal of helping make education accessible while getting to do what I know I do best: marketing.

I’m confident that I fit Acadium’s work culture, and can deliver the type of content that will help its mentorship reach those who need it the most. I’ve linked to three high-converting posts I created in my internship in my email. I can be reached through email and social media, should you need more information.

Sincerely, Jane Doe

Every marketing role has specific skills that you need to hit in your cover letter.

Keep your template specialized by noting what experiences and skills are best suited for specific marketing roles.

1) Digital marketing

Entry-level digital marketing jobs typically require you to wear many hats—and in some cases, ALL the hats. As a generalist role, you need familiarity with multiple marketing channels, including:

• Email marketing
• Direct selling
• Digital advertisements
• SEO marketing
• Social media marketing
• Video marketing
• Influencer marketing

Any familiarity with business-to-business (B2B) and business-to-client (B2C) marketing will also help. Job descriptions will also often look for candidates with these skills:

• Can formulate content strategies
• Analyze site data and online statistics
• Develop and edit assets for marketing campaigns

That’s aside from soft skills and core competencies —transferable skills applicable to a wide range of jobs.

2) Social media marketing

Working in social media involves retaining the attention of a community, and inspiring continued engagement with a business. That can’t be achieved by posting willy-nilly, or merely sharing the latest trends. Thus, your cover letter should reflect how you plan on doing this for your employer.

Having a working knowledge of Buffer, Hootsuite, Meta Business Suite, and other social media management platforms helps a ton. It’s a plus if you’ve used these to manage any projects or business in any capacity. And even if you don’t have professional experience using these tools, it shows that you know how to operate tools you’ll likely use in the open role.

It’ll help if you highlight relevant skills, such as writing, data analysis, and content creation. What’s more, showing interest in social media as a marketing tool can tell a recruiter that you’re interested in learning more about the job.

3) Content marketing

The sample template above works for entry-level content marketing positions! But aside from digital marketing skills, you’ll need a firm grasp of copywriting and design. Copywriting is essential for every digital marketer, while graphic design and video production are crucial for engaging with highly visual audiences.

4) Email marketing

Email marketing requires a lot of creativity and analytical thinking. That’s because you’ll need to create email campaigns that persuades audiences to click through, and analyze what prevented them from hitting delete. Head off your cover letter by exhibiting how you have these transferable skills. Dig deep, and you’ll find experiences you can use for your cover letter.

SEO is king in digital marketing. And as a fresher or someone switching careers into entry-level SEO work, you likely already have some knowledge in SEO. Here’s a quick checklist of SEO-relevant skills you can put in your entry-level cover letter:

• Data and market analysis
• Consumer behavior research
• HTML/CSS/JavaScript knowledge
• Keywords and phrase research
• Writing and editing skills

Right off the bat, one of the best ways to get relevant marketing experience is through courses . Marketing courses teach fundamentals while letting you practice on tasks that test your skills. And since they grant certification, you’ll have proof of your skills.

But if you want a surer way to prove you’re qualified, why not try a marketing apprenticeship ?

A marketing apprenticeship is more than just an apprenticeship. You’ll learn marketing by engaging in tasks that have a real impact on businesses. Plus, you’ll get to use marketing tools that may be cost-prohibitive or have wider functions when used by businesses.

Need more tips? Here are posts that will help you write your entry-level marketing cover letter, and in your general job search:

• How to Write a Marketing Cover Letter: The Unconventional Guide
• Job Search Strategy: Five Critical Habits to Develop
• Job Hunting Strategies: Five Habits to Break
• How to Get a Job after College with No Experience

Five years in journalism, two in proofreading, and eight in freelance ghostwriting. Creating content that's entertaining, informative, and actionable shapes my writing. When not scrutinizing my copy, I'm likely watching hockey.

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7 Digital Marketing Specialist Cover Letter Examples

Digital Marketing Specialists excel at creating engaging online content that captures attention and drives action, seamlessly blending creativity with strategy. Similarly, your cover letter is your chance to create a captivating narrative that showcases your skills, experiences, and passion for digital marketing. In this guide, we'll delve into the best cover letter examples for Digital Marketing Specialists, helping you to craft a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Digital Marketing Specialist cover letter is by grabbing the reader's attention with a compelling introduction. This could be a brief highlight of your most impressive achievement in digital marketing, or a mention of a significant project you've led. Make sure to customize it to the job you're applying for, showing that you understand the company's needs and how your skills and experience can meet them. For example, "As a Digital Marketing Specialist who increased web traffic by 40% for a previous employer, I'm excited about the opportunity to bring my SEO and content marketing skills to [Company Name]."

Digital Marketing Specialists should end a cover letter by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further discussion. It's important to reiterate how your digital marketing skills can benefit the company. For example, you might say, "I am excited about the opportunity to apply my expertise in SEO and content marketing to drive growth at your company. I look forward to the possibility of discussing how my digital marketing strategies can contribute to your team's objectives." Always thank the reader for their time and consideration. It's also crucial to include a professional closing, such as "Sincerely" or "Best regards," followed by your full name. Remember, the ending of your cover letter should leave a lasting impression, showcasing your passion for digital marketing and your potential value to the company.

A cover letter for a Digital Marketing Specialist should ideally be about one page long. This length is sufficient to concisely present your skills, experiences, and your understanding of the role without overwhelming the hiring manager with too much information. In terms of word count, aim for 300-500 words. In the digital marketing field, being able to communicate effectively and concisely is crucial. Your cover letter is a great opportunity to demonstrate these skills. It's important to keep your content focused on how your digital marketing skills, experiences, and achievements align with the job requirements. Remember, the goal is to pique the employer's interest so they want to learn more about you in an interview.

Writing a cover letter with no experience as a Digital Marketing Specialist can seem challenging, but it's all about showcasing your transferable skills, eagerness to learn, and passion for the industry. Here's how you can approach it: 1. Research: Understand the role of a Digital Marketing Specialist and the skills required. This will help you identify any transferable skills you may have from your past experiences. 2. Introduction: Start your cover letter by introducing yourself and expressing your interest in the role. Mention where you found the job posting and why you are interested in the position. 3. Highlight Transferable Skills: Even if you don't have direct experience, you may have transferable skills from other jobs, internships, or academic projects. These could include skills like content creation, SEO, data analysis, social media management, etc. Provide examples of how you've used these skills in the past. 4. Show Passion and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your passion for digital marketing and your willingness to learn new skills. You can mention any relevant courses, certifications, or self-learning initiatives you've undertaken. 5. Knowledge about the Company: Show that you've done your homework about the company. Mention any recent campaigns or projects they've done that you admire. This shows your interest and initiative. 6. Conclusion: Conclude by reiterating your interest in the role and your eagerness to contribute to the company's digital marketing efforts. Thank the employer for considering your application and express your hope for further discussion. 7. Professionalism: Keep your tone professional and your content concise. Proofread your letter for any grammatical errors or typos. Remember, everyone starts somewhere. Your enthusiasm and willingness to learn can often make up for a lack of direct experience. Good luck!

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Digital marketing manager cover letter.

Content Manager Cover Letter

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Digital Marketing Specialist Intern Cover Letter

Entry Level Digital Marketing Specialist Cover Letter

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Digital Marketer Cover Letter Examples

Use these Digital Marketer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Digital marketers use online tools and platforms to promote a company’s products and services. They must be able to identify the needs of their target audience and create campaigns that reach them.

When you’re applying for a digital marketing position, your cover letter is a great opportunity to show off your skills and experience.

Check out the examples below to learn how to write a digital marketer cover letter that gets you the job.

Formal/Professional Writing Style Example

With a strong background in digital marketing and a proven track record of implementing successful marketing campaigns, I am confident that I would be a valuable addition to your team.

Throughout my career, I have demonstrated a keen ability to develop and manage digital marketing strategies that drive growth, engagement, and conversions. My expertise spans across several key areas, including search engine optimization (SEO), social media marketing, content marketing, and email marketing. I am proficient in various digital marketing tools, including Google Analytics, Google Ads, Hootsuite, and MailChimp.

In my current role as a Digital Marketing Specialist at XYZ Company, I have been responsible for managing a $50,000 monthly advertising budget, increasing organic search traffic by 120%, and driving a 20% increase in social media engagement. I have also overseen the development and launch of multiple successful email marketing campaigns, leading to a 30% growth in our subscriber base. These achievements have significantly contributed to the company’s growth and have earned me recognition from the management team.

One of the reasons why I am particularly excited about the opportunity to join your organization is your commitment to innovation and experimentation. I believe that my analytical mindset and creative problem-solving skills will allow me to thrive in such an environment and help your company meet its marketing objectives.

In conclusion, I am confident that my experience, skills, and drive to succeed make me an excellent candidate for the Digital Marketer role at your organization. I am excited about the prospect of contributing to your team’s success and look forward to discussing this opportunity further.

Thank you for considering my application.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor of Science in Marketing, and a passionate interest in the ever-growing digital world, I am confident that my knowledge, skills, and determination will enable me to contribute meaningfully to your team and become a valuable asset to your company.

While completing my degree, I had the opportunity to work on a variety of marketing projects which allowed me to gain hands-on experience in areas such as social media management, content creation, SEO optimization, and analytics tracking. I utilized these skills during my internship at XYZ Company where I successfully managed social media campaigns, created engaging blog content, and monitored Google Analytics to measure the effectiveness of our marketing strategies. My efforts not only boosted online engagement but also contributed to a significant increase in website traffic.

In addition to my technical skills, my passion for staying current with the latest digital marketing trends and my strong work ethic would make me an excellent candidate for this position. I am eager to apply my knowledge in a practical setting and take on the challenge of helping your company grow its digital presence and achieve its marketing goals.

I look forward to the opportunity to further discuss my qualifications and demonstrate how my expertise can contribute to the success of your company. Thank you for considering my application.

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, your Marketing Manager, who thought my skills and experiences would be a great fit for the role. Having worked closely with Jane in the past, I trust her judgment and am grateful for her recommendation.

My extensive background in digital marketing, combined with my ability to effectively manage campaigns and optimize performance, positions me as an ideal candidate. In my previous role, I managed a social media campaign that resulted in a 35% increase in engagement and generated over 50,000 new followers within six months. I am confident that my strategic thinking, data-driven approach, and passion for marketing will contribute to the continued success of your brand.

Having collaborated with Jane in the past, we developed a strong professional relationship that was built on trust, clear communication, and our shared commitment to delivering impactful marketing results. Given our successful working history and her understanding of your organization’s values, I am certain she has recognized how my expertise aligns with your team’s objectives.

I am eager to leverage my skills and experience to contribute to your organization’s ongoing growth and success. Thank you for considering my application. I look forward to discussing my qualifications further, and I am available for an interview at your earliest convenience.

Yours sincerely,

Enthusiastic/Passionate Writing Style Example

Having followed your company for years, I have always been in awe of the innovative, cutting-edge campaigns you implement and the impact they create. The opportunity to contribute to your ongoing success and be a part of such a dynamic team fills me with excitement.

As a self-proclaimed digital marketing enthusiast, I have devoted my time and energy into mastering the art of crafting engaging, result-driven campaigns across various channels. My experience in SEO, social media, content creation, and analytics has provided me with a comprehensive skill set that perfectly aligns with your requirements.

Furthermore, I pride myself on being a perpetual learner, constantly staying up-to-date with industry trends and developments. This drive to continuously learn enables me to optimize the performance of all marketing initiatives, ensuring that your organization stays ahead of the curve. I am a firm believer in creatively pushing boundaries and thinking out-of-the-box to generate maximum results, making me an ideal candidate for the role.

My passion for digital marketing extends beyond the office walls, as I often spend my downtime brainstorming innovative campaign ideas or researching new methodologies to enrich my skillset. My eagerness to excel ensures that I am always going the extra mile when it comes to delivering exceptional results, which I am more than ready to bring to your organization.

I am confident that, as your Digital Marketer, I can make a significant contribution and bring a new wave of enthusiasm and creativity to your exceptional team. Thank you for considering my application, and I am eagerly looking forward to the possibility of working together.

Warmest regards,

Problem-Solving Writing Style Example

Having thoroughly researched your company, I have identified a key challenge that it faces: effectively reaching and engaging with your target audience in an increasingly competitive and constantly evolving digital landscape. As an experienced and results-driven Digital Marketer, I am confident that my skills and passion can make a significant impact in addressing this challenge and take your company’s online presence to new heights.

In response to this challenge, I propose a multifaceted approach that leverages my expertise in content creation, search engine optimization (SEO), social media management, and analytics. During my tenure at XYZ Company, I was responsible for developing and implementing a comprehensive digital marketing strategy that led to a 35% increase in organic traffic and a 25% increase in conversion rates within six months. By applying innovative SEO techniques and creating engaging content, I succeeded in boosting visibility and driving growth, and I am eager to replicate such achievements for your organization.

I also possess a strong understanding of data-driven marketing and the significance of analyzing metrics to optimize campaign performance. My proficiency in Google Analytics, Google AdWords, and Facebook Business Manager enables me to pinpoint areas for improvement and make informed decisions that yield tangible results.

Furthermore, my ability to adapt quickly to new platforms and trends allows me to stay one step ahead of the competition and devise creative solutions to address your unique challenges. I am excited to contribute to your company’s continued success by applying my skills and experience to help you navigate the digital landscape with agility and confidence.

Thank you for considering my application. I look forward to the opportunity to discuss how my expertise can align with your organization’s goals and contribute to our mutual growth.

Storytelling/Narrative Writing Style Example

Once upon a time, on a chilly winter morning, I found myself standing in the middle of a bustling farmers market, trying to convince passersby to sample my friend’s homemade hot sauce. Despite the wonderful concoction inside the bottles, sales were slow, and I knew something had to change. As I stood there, the idea of implementing a digital marketing campaign to boost the brand’s visibility blossomed in my mind. And so, my passion for digital marketing was born.

With enthusiasm, I embarked on a journey to learn the ins and outs of the digital marketing world. I pursued a degree in marketing and gained hands-on experience interning at a digital marketing agency. Through my studies and work experience, I honed my skills in SEO, social media management, and content creation. I am proud to say that my friend’s hot sauce business has since flourished, and I have discovered my true calling in life.

As a dedicated digital marketer with over four years of experience, I am confident that I possess the skills and drive to excel in the Digital Marketer position at your company. I can create compelling campaigns that capture audiences and drive sales, as well as stay ahead of the curve with emerging trends in the digital marketing landscape.

I am excited about the opportunity to apply my passion and expertise to help your organization achieve its goals. Thank you for considering my application. I look forward to the possibility of contributing to your team and discussing my qualifications further.

Warm regards,

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Digital Marketing News

Digital marketing cover letter examples and templates for 2024.

A well-written digital marketing cover letter is an essential part of your job application process. So essential in fact, that 72% of recruiters expect a cover letter , even if it’s ‘optional’. And even worse, if a cover letter is required and you apply without one, only 13% of recruiters will consider your application!

So whether you’re just starting out in your digital marketing career, or an experienced marketer, looking for a new role and brushing up on your digital marketing cover letter techniques, we’ve got the guide, examples, and templates to help you secure the next step in your career.

What Your Digital Marketing Cover Letter Should Have In It

The purpose of a cover letter is to provide additional information alongside your digital marketing CV . A cover letter should provide more information on the specific points of your CV that will detail why you’re a great fit for the job you’re applying for. 

While a CV will highlight the best bits of your career, the cover letter will develop your points further, and relate them to the job you’re applying for. After all, a recruiter or hiring manager is less interested in what you did at your previous job , and more interested in what you can do for their business .

Some of the questions your cover letter should answer are:

• Why are you applying for this role?
• What are your career objectives, and why will this role help you?
• Why are you looking to change jobs?
• What about your previous experience makes you a great digital marketer?
• Why will your past experience make you a good fit for the role?

Your Digital Marketing Cover Letter Structure 

Your cover letter should follow the usual structure of a letter: Introduction, body, conclusion.

Additional details to include would be your name and ways to contact you such as email and phone number. You may also choose to add optional information like your location and a website if you have one.

Introduction

Your introduction should address the hiring manager, recruiter, or decision maker who will receive your application. If it isn’t on the job advert, you may have to look online to find this information. This information may be on Linkedin or the company website, although it isn’t always possible to find in certainty.

Your introductory paragraph should introduce yourself, specify the position you’re applying for, and give a brief summary of your skills. Your aim should be to clearly state your intentions while grabbing the readers interest. You don’t always have a long time to grab attention, so it’s a good idea to get straight to the point. 

The main body of your letter should explain why you are applying for the job, and why they should want you to be applying. Discuss your relevant skills and experience, and relate those to the job opportunity at hand.

Skills and experience to include should be things such as: specific skills, marketing strategies, social media platforms and digital marketing tools you have used. It should also include examples of your accomplishments that are the most relevant to the job at hand.

The skills, experience, and accomplishments you include in a cover letter should all address specific requirements of the role. If a job advert is asking for experience working with Amazon Ads, you would talk about your experience running Pay-Per-Click ads, your amazon ads certification, and explain why this makes you their ideal candidate. 

Alongside being a fit for the role requirements, the cover letter should convey your enthusiasm for the role and the company. Discuss what excites you about the position, the exposure you’ll receive or the work that the company has done before that you are impressed by.

Conclusion 

Every good letter needs a strong sign off. End your cover letter by reiterating your interest, thanking the recruiter for their time, and inviting them to get in touch and discuss your application further. At the end of the day, the purpose of your cover letter is to get a reply from your application. 

5 Steps To Writing a Digital Marketing Cover Letter

1. make your cover letter as tailored to the job as possible.

As we’ve mentioned, your cover letter should be individually tailored to the job you’re applying for. This includes being addressed to the hiring manager who will read it (if possible), focussing on the experience you have that best aligns with the job requirements, and what excites you about the job and company.

Digital marketing is a popular and growing career, which means job opportunities are highly competitive. When there are often hundreds of applicants, you want to stand out for good reasons. And showing that you’re interested in the role and have done your research on the company, is a great way to show that you really want the job.

2. Focus On Your Technical Skills & Experience

Technical ability is often the biggest factor for why someone doesn’t make it to the interview stage. So while you should save the specific tools and software you have experience with for your CV, it’s worth highlighting the one or two that the job advert asks for.

Only 36% of recruiters consider cover letters useful for gauging if someone is a cultural fit. The majority of recruitment professionals will use time in the interview process to find out if you would be a good fit for the business based on your values and personality. 

3. Keep it Short, Sweet, and Relevant 

You might be tempted to mention that successful social media campaign you created. The one which got tons of engagement and followers for your company’s Instagram. But is it relevant for the non-social-media job you’re applying for?

Successes like these are great to include in your CV, as they show you as a competent and successful employee. But if they aren’t relevant to the job you’re applying for, it’s a waste of words and space that you could spend talking about more relevant skills and experience. 

At best, the hiring manager will ignore these parts of the cover letter that aren’t relevant. At worst, they will think you haven’t really bothered to read the job application you’re applying for.

4. Proofread, or Ask Someone To Check Over It For You

While it may not make or break your job application, having grammatical or spelling mistakes in your cover letter can harm your chances of making it to an interview: Especially if you’re applying for a writing based role as an SEO or Copywriter.

So take the time to proofread your digital marketing cover letter and make sure there aren’t any mistakes. Run it through a spellchecker, or an editor app such as Hemingway Editor . Or even better, have someone else look over it for you. A fresh pair of eyes may spot mistakes that you don’t even realise you are making.

5. Relate Your Previous Work To The Job You’re Applying For

One of the biggest mistakes we see here at Herd, is applicants focusing solely on themselves and their own work. Which obviously makes sense, because a cover letter is designed to talk about your skills and experience. 

But it shouldn’t be your sole focus. Because you want to also show that you understand the role that you’re applying for. So while you absolutely should brag about yourself and how great you have been in your previous jobs, you should also show interest in how great you are going to be for them. 

Any time you talk about your accomplishments, relate it to a requirement in the job description. Spell out for the hiring manager exactly why you’re the most qualified person for the job.

Digital Marketing Cover Letter Examples

Here are some examples for you to use for your own digital marketing cover letter. One for you graduate digital marketers, and one for someone with a few years of experience. 

Digital Marketing Cover Letter Example 1: Graduate Digital Marketing Cover Letter

Dear Mr. Hiring Manager,

I am writing to express my interest in the Graduate Digital Marketing Executive position. From my degree in Marketing I have gained skills in audience demographic research, data analysis, and content writing. I am confident in my ability to use these skills to support your clients, and I will make a valuable addition to the XYZ Company team.

I gained a 2:1 in my degree, gaining skills in identifying target markets and the planning and optimising of paid advertising. And in my recent volunteer work for ABC charity, I successfully launched their paid social advertising efforts with an advertising campaign run across Facebook and Instagram. It’s these skills in social media marketing that will be most valuable for XYZ’s clients.

Your passion for developing graduates into effective digital marketers is clear through your social media, and is something I really admire and look forward to being a part of. What really stands out is your emphasis on professional development and collaboration, two core skills I learned from my degree.

I look forward to hearing from you, and discussing how my skills and passion for digital marketing will make me an effective part of your team. Thank you for taking the team to read my application.

{Your Name}

Digital Marketing Cover Letter Example 2: Digital Marketing Manager

I am writing to express my interest in the Digital Marketing Manager position. I have 2 years of experience as a Digital Marketing Executive; executing e-mail marketing campaigns, writing content for websites and various social media channels. I am confident in my ability to use these skills to support your clients, and will make a valuable addition to the XYZ Company team.

While working at ABC Company, I was responsible for increasing the businesses audience across LinkedIn, Instagram, Facebook and Twitter accounts. I grew the follower base by 30% across all channels, whilst doubling the reach across the most valuable audience demographics. I was also responsible for SEO and the company website, and increased organic traffic by 150%. It’s these skills in social media management and content writing that will be most valuable for XYZ Company.

Your recent social media rebrand was something that really stood out to me. The shift in language and tone to appeal really makes the brand more relatable to a younger audience and your target demographic. I’m passionate about developing my marketing skills and XYZ will be the perfect place to continue my growth.

I look forward to speaking with you further about how my skills and experience will make me an effective part of your team, and the ideas I have for growing XYZ Company. Thank you for considering my application. 

What Your Digital Marketing Cover Letter Should Look Like

When all finished and properly polished, your cover letter should look something like this:

Of course there’s no rule saying you “ must ” add graphics or textures to your cover letter. But having a visually appealing cover letter is a great way to stand out from the sea of applications.

You can find additional resources to help your job search, with our guide to digital marketing CVs , and our guide on how to write a digital marketing portfolio .

But once your digital marketing cover letter and CV are up-to-date, now is the time to start brushing up on your digital marketing interview questions. Click here for our comprehensive digital marketing interview guide .

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Marketing Internship   Cover Letter

Marketing internship cover letter (with examples).

If you’re on the hunt for a rewarding and educational marketing internship opportunity, you’ll need to write a cover letter that illustrates your enthusiasm and qualifications.

Although many full-time jobs and paid professional opportunities require applicants to send a cover letter along with their resume during the application process, writing a cover letter is even more important for interns.

Since many students and entry-level employees seeking roles as an intern have little to no previous work experience, writing cover letters allows job-seekers to fill in the holes in their resume and explain why they’re the best candidate for the role.

Marketing internships are informational and educational positions for students or trainees looking to gain practical, hands-on experience in the marketing industry. Internships, both paid and unpaid, can be essential for satisfying graduation and meeting entry-level marketing job qualifications.

Therefore, writing a top-notch cover letter will directly affect your career prospects.

Job-hunting for an internship in the marketing industry isn’t always easy. The field is highly competitive, so you’ll need a well-structured resume and a perfect cover letter to land your dream role and break into the business.

Writing a solid cover letter for a marketing intern role can even help maximize your chances of being promoted or landing an internal position in the future.

By following a cover letter template you’ll stand-out to hiring managers and make a great first impression on marketing managers and prospective employers.

Looking for a job? These position are hiring now near you:

• Marketing Internship
• Marketing Assistant
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• Social Media Marketing Assistant
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Parts of a Marketing Intern Cover Letter

Writing a cover letter may seem like a daunting task, but if you successfully tackle each part of the letter, you’ll land your dream marketing internship in no time.

Your cover letter is your chance to highlight the skills and qualifications listed on your resume. It’s a great platform to discuss accomplishments that may not be included in your resume, tell anecdotes to stand-out and reiterate the qualifications and experiences listed on your resume, and convey your personality, work style, and professional goals.

Since many job-seekers looking for marketing internships are college students or have little to no professional experience in the industry, a successful cover letter should, generally, focus on education, classroom experiences, and skill sets.

Successful marketing intern cover letters should highlight a candidate’s creativity and the qualifications and skills listed in the job posting.

Some of the best marketing internship cover letters discuss excellent communication skills, experience reaching and developing marketing campaign strategies, knowledge of products and unique customer cultures, expert social media skills, and experience developing appropriate business plans.

The most effective marketing intern cover letters are written in a professional tone, easy to read, and properly formatted. Hiring managers are much more likely to call you in for an interview if your cover letter is clear and concise.

Professionals applying for marketing internships should make sure their cover letter is between three and four paragraphs long (and definitely less than one page ), is formatted with standard one-inch page margins, is written in a generic font, like Times New Roman, and is organized into grammatically correct sentences and paragraphs.

You don’t want to squash your chances of getting an internship because of a few typos.

Diving into the meat of the cover letter, you’ll need a professional header, a compelling introduction paragraph, a dense body paragraph that focuses on marketing skills, resume achievements, and interest in the position, a conclusion that offers a proposal or shows why you’re the best-suited candidate for the role, and, finally, a professional signature.

Marketing Internship Cover Letter Opening

The opening paragraph is, perhaps, the most important element of a marketing intern cover letter. The first few lines of a marketing internship cover letter should be interesting, informative, and attention-grabbing.

In the opening paragraph, your goal is to introduce yourself , state your interest in the role that you’re applying to, and convey your enthusiasm. The opening of a perfect cover letter should be clear, concise, and to the point.

The amount of time and consideration a hiring manager spends reviewing your application is often directly linked to the success of the opening lines of your cover letter.

A compelling introduction will impress the hiring manager, prompting them to read on and learn about the relevant skills summarized in the body of your letter. Contrarily, a lousy first few lines might result in a hiring manager tossing your application back into the pile, lowering your chances of being called in for an interview and landing your dream marketing internship.

In addition to perfectly curating the first few lines of your marketing internship cover letter, you’ll also want to make sure you include a correctly formatted header , as you would in any business or professional letter, and properly or professionally address the hiring manager.

If you’re unsure of the hiring manager’s name, you can address the letter “Dear Hiring Manager,” or one of its many alternatives .

For marketing internships, in particular, it’s important to highlight why you’re applying for the role or any education you have or are pursuing, in the field of marketing. Remember, the key to a successful marketing internship cover letter opening is introducing yourself and standing out among the pool of applicants.

Here’s a great example of what the opening sentences of a marketing internship cover letter might look like:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans.

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Marketing internship cover letter body.

The body of your cover letter is where you emphasize your greatest skills and strengths. This is your chance to shine.

Discussing relevant skills, highlighting your qualifications, and citing examples that illustrate how you’ll be the best candidate for the internship are all great ways of tackling the body paragraphs of your marketing internship cover letter.

The body of a marketing internship cover letter should highlight key skills in communication, special events marketing, social media, content marketing — including conceptualized blog content and strategic brand distribution — analytics, graphic design, media relations, business plan development, and marketing strategies.

If you have a professional connection at the company who recommended you for the role or who can vouch for your skills, it might be a good idea to include that in the body of your cover letter. Adding an employee referral to your cover letter can result in a faster response rate and a more efficient hiring process.

Before writing the body of your cover letter you should closely read the specific job posting you're applying to, and work to tailor your cover letter to the skills, qualifications, and work responsibilities listed in the ad.

For instance, if the role requires expert social media marketing skills, you might want to include your knowledge of platforms like Facebook, Twitter, Instagram, and LinkedIn, and any experience, whether in a paying job or on a college campus, you have using social media platforms to promote or publicize a company, brand, or idea.

Here’s a strong sample that you can use as a template when writing the body paragraphs of your marketing internship cover letter:

While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth.

Marketing Internship Cover Letter Closing Lines

The closing lines of your marketing internship cover letter should tie up any loose ends and serve to bring the letter full circle by reinstating your interest in the job and summing up your qualifications .

An effective cover letter should conclude by asking for a phone or in-person interview . Conveying your interest in continuing in the hiring process and thanking the hiring manager for their time spent reviewing your cover letter and job application will up your chances of getting a callback.

The closing lines of a marketing internship cover letter are also a great place to include a proposal of a strategic marketing strategy you hope to assist the company implement or develop throughout the internship.

Sharing a proposal that’s too good to pass up can be a surefire way to pique a potential employer’s interest, land an interview, and get your dream marketing internship.

Lastly, make sure you close your marketing internship cover letter with a professional signature, which includes your contact information.

An excellent way of closing your marketing internship cover letter is like this:

My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Example of a Professional Marketing Internship Cover Letter

If you’re in the market for a top-notch marketing internship, following a cover letter template could help you land your dream role and break into the business and marketing industry. Here’s a great example of a professional and properly formatted marketing internship cover letter:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans. While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth. My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Tips for Writing a Marketing Internship Cover Letter

At the end of the day, writing a cover letter is pretty similar across a wide range of professional industries. For a marketing internship cover letter in particular, though, there are a few things you need to keep in mind in order to write a professional and compelling cover letter.

Here are the top three tips all applicants should follow to write an effective cover letter and land a competitive and top-notch marketing internship:

Highlight your marketing education early on. If you just graduated or are pursuing a degree in marketing or a related field, you should highlight that early on in your cover letter. Holding a marketing degree from an accredited university or a certification from a top-notch marketing course will make you a highly-desirable intern.

Hiring managers prioritize education and industry knowledge when looking for successful marketing interns. It’s essential to disclose this information in the first few lines of your cover letter in order to stand out among other applicants and impress hiring managers .

Discuss key communication and business skills. Even though you might not be the most experienced professional in the marketing industry yet, that’s not to say you don’t still have some high-level and key skills to be successful as a marketing intern.

Internships are designed to be educational and help applicants gain experience in their field, so hiring managers won’t expect you to know every last detail about the industry, but they will expect you to have top-notch communication and business skills .

Highlighting your experience developing business plans, assisting with marketing strategies, and properly representing a brand or company through clear, concise, and influential written and verbal communication will help you land your dream marketing internship and meet your professional goals.

Emphasize your passion for marketing. Since the majority of professionals applying for marketing internships don’t have much experience, it’s essential to convey passion and enthusiasm to fill in this gap of professional expertise.

Sophisticated marketing internships cover letters highlight skills and education and emphasize passion by discussing long- and short-term career goals, avenues for growth and development at a specific marketing firm, and proficiency in completing tasks required of interns.

Final Thoughts

Your cover letter is your chance to get noticed and stand out among the stack of resumes sitting on a hiring manager’s desk. You only get one shot at making a positive and lasting first impression in your marketing internship cover letter.

By using the tips and template provided in this article, you’ll be well on your way to crafting a perfect cover letter. Highlighting your professional skills, marketing knowledge, and relevant education while clearly conveying your enthusiasm and passion is essential when writing a marketing internship cover letter.

Putting your best foot forward and using your cover letter to emphasize your strengths and career goals will help you make a solid first impression and land that marketing internship of your dreams.

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