phd marketing madrid

7 Best universities for Marketing in Madrid

Updated: February 29, 2024

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Below is a list of best universities in Madrid ranked based on their research performance in Marketing. A graph of 135K citations received by 7.88K academic papers made by 7 universities in Madrid was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Complutense University of Madrid

For Marketing

2. Technical University of Madrid

3. Autonomous University of Madrid

4. Comillas Pontifical University

5. CEU University of San Pablo

6. Nebrija University

7. Francisco de Vitoria University

Universities for Marketing near Madrid

Business subfields in madrid.

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• Business and Finance
• Social Sciences

Prof. D. José María Marín Vigueras University Professor

About the program

The program aims to train researchers in the Management, Finance, Accounting, and Marketing areas  and promote their career development in prestigious universities and business schools.

Getting our students in touch with the major problems of business economics provides them with a thorough and updated understanding of companies. Additionally, quantitative methods training allows students to undertake high quality empirical research.

The Ph.D. in Business and Finance offers four different fields of specialization:

The Ph.D. program in Business and Finance is sponsored by the Business Administration department.

As a general rule, a Master’s degree in Marketing Research, Business and Finance, or Management earned at a prestigious institution is required. The main way to access the program is our English-taught uc3m Master’s degree in Business and Finance.

• Program regulated by RD 99/2011
• VERIFIED BY THE MADRI+D FOUNDATION AND IMPLEMENTED FOR THE 2016/2017 ACADEMIC YEAR

Departments

• Business Administration Department

Our PhD program has a high international scope.

Students' country of origin

Our students come from a broad range of countries. This is the distribution of the students currently engaged in the PhD.

We encourage our students to complete research stays from 3 to 6 months at prestigious universities. From 2010 to 2015, our students visited institutions such as: Bocconi University, Boston University, Columbia University, London School of Economics, New York University, The Wharton School, Tilburg University, University of North Carolina at Chapel Hill or Washington University at St. Louis.

International PhD distinction

40% of our PhD graduates from 2010-2015 received their PhD degree certificate with theInternational PhD distinction ('Doctorado Internacional')

Job Market Candidates

• See our list of job market candidates here .

Job Placement

In the last years, our PhD graduates have been placed at Universities and Business Schools such as:

• Aalto University School of Business, Finland
• BI Norwegian Business School, Norway
• Cass Business School (London), UK
• CBS, Denmark
• CUNEF, Spain
• Durham University, UK
• ESADE, Spain
• ESCP Europe Business School, UK
• IE Business School, Spain
• IE University, Spain
• IESE Business School, Spain
• Lancaster University, UK
• Pontificia Universidad Católica de Chile, Chile
• Rennes School of Management, France
• Skema Business School, France
• Stockholm School of Economics, Sweden
• Tilburg University, The Netherlands
• Universidad Alberto Hurtado, Chile
• Universidad Autónoma de Barcelona, Spain
• Universitat de les Illes Balears, Spain
• University College London, UK
• Universidad de Navarra, Spain
• Universidade Nova de Lisboa, Portugal
• University of Antwerp, Belgium
• University of Bristol, UK
• University of Glasgow, UK
• University of Groningen, Faculty of Economics and Business, The Netherlands
• University of New South Wales, Australia
• University of Warwick, UK
• University of Wisconsin, USA

As well as in prestigious firms and institutions such as:

• Analistas Financieros Internacionales
• Arfima Trading
• Banco Central do Brasil
• Bank of China, London
• BBVA Research
• Orkestra - Instituto Vasco de Competitividad

Student profile

Students must have prior postgraduate training in the fields of knowledge specific to the program: Commerce and Marketing Research, Business Finance and Accounting, and Business Organization. A training in quantitative methodology (Statistics and Operational Research, and Quantitative Methods for Business and Finance) is also strongly suggested. They must also have synthesis ability in regards to a particular discipline’s framework, be able to analyze problems from a critical perspective, and pursue new lines of research.

Additionally, English skills (Cambridge Proficiency level) are required.

Admission requirements

As a general rule, applicants to the Ph.D. Program in Business and Finance must have a Bachelor’s degree and a Master’s degree in one of the specific fields of knowledge of the program (Commerce and Marketing Research (095), Business Finance and Accounting (230), and Business Organization (650)) or their respective equivalents from other countries in the European Higher Education Area (EHEA). All  graduate and postgraduate training credits must amount to a total of (at least) 300 ECTS credits, 60 of which must be Master’s degree credits.

Other applicant profiles may be taken under consideration in exceptional cases:

• Applicants with postgraduate training in other fields (Mathematics, Physics, or Engineering)
• Applicants with postgraduate training in the Social Sciences area, in different fields from those of the Business and Finance program, providing valid proof of academic background in Commerce and Marketing Research, Business Finance and Accounting, and Business Organization.

In all cases, the Academic Committee may require complementary training (up to 20 ECTS credits) in advanced subjects relevant to the line of research pursued by the applicant.

Admission criteria

Valid proof of advanced English skills (Proficiency level) shall be required for a student’s candidacy to be considered.

These are the basic admission criteria and their respective assessment value:

• Academic background (35%)  
• Suitability of the applicant’s training background (subjects, grades, and language skills) for the Ph.D. program’s lines of research (20%)  
• Research background (publications, seminars, etc.) (10%)  
• Motivation and suitability of the applicant’s interests in regards to the Ph.D. program’s lines of research (35%)

Initial documentation requirements for applicants include: updated CV, a copy of previous degree certificates, and thesis project proposal, as well as a motivation letter stating the candidate’s interest in the program and their willingness to work on the lines of research of their choice. Applicants may also provide one or more recommendation letters endorsing their candidacy by doctor referees from any university; said letters are taken as a measuring tool of applicants’ merits and background according to experts who know them well. Referees must submit these endorsement letters directly to the Doctoral School at UC3M at [email protected]

PLEASE NOTE: The endorsement for a thesis project from a professor from the program is NOT required in the initial application process , and students are strongly discouraged to request such documents from the department faculty. Such endorsement may be required (and solicited) only AFTER the admission committee has verified that the candidate's application satisfies the preliminary requirements for admission.

Admission criteria and procedures for part-time students are the same of those of full-time students.

Seats available for the academic year: 15

• Application for admission

Prof. José Mª Marín Vigueras Department of Business Administration.  Director of the Program

Prof. Neus Palomeras Vilches Department of Business Administration

Prof. Anna Toldrà Simats Department of Business Administration

Finance and Accounting

• Balbás, Alejandro Department of Business Administration Full Professor PhD in Mathematical Sciences Brief CV
• ​Escribano Sáez, Álvaro Department of Economics Full Professor PhD in Economics – University of California in San Diego Researcher Profile
• Gago-Rodríguez, Susana Department of Business Administration Associate Professor PhD in Economics and Business Administration – University of Santiago de Compostela Profile
• García Lara, Juan Manuel Department of Business Administration Full Professor PhD in Accounting - Universidad de Valencia Brief CV
• García Osma, Beatriz Department of Business Administration Full Professor PhD in Accounting & Finance - Lancaster University Brief CV
• Guillamon-Saorin, Encarna Department of Business Administration Associate Professor PhD – UCD Michael Smurfit School of Business in Dublin Researcher Profile
• Gutiérrez, María Department of Business Administration Associate Professor PhD in Economics - Universidad Complutense de Madrid Brief CV
• Karalas, Georgios Department of Business Administration Assistant Professor PhD in Finance - University of Piraeus Brief CV
• Macías, Marta Department of Business Administration Associate Professor PhD in Economics and Business - Universidad de Jaén Brief CV
• Marín, José Department of Business Administration Full Professor PhD in Economics - University of Pennsylvania Brief CV
• Martínez-Miera, David Department of Business Administration Associate Professor PhD in Economics - CEMFI y UIMP Brief CV
• Moreno, David Department of Business Administration Associate Professor PhD in Economics - Universidad de Alcalá Brief CV
• Penalva, José Department of Business Administration Associate Professor PhD in Economics - University of California, Los Angeles (UCLA) Brief CV
• Peña, Nacho Department of Business Administration Full Professor PhD in Economics - Universidad Autónoma de Madrid Brief CV
• Rudiger, Jesper Department of Business Administration Associate Professor PhD in Economics – Universidad Carlos III de Madrid Brief CV
• Samartin, Margarita Department of Business Administration Associate Professor European Doctorate in Quantitative Economics - CORE-LSE-DELTA-U. Bonn Brief CV
• Serrano, Pedro Department of Business Administration Associate Professor PhD in Finance – Universidad del País Vasco Brief CV
• Tapia, Mikel Department of Business Administration Full Professor PhD in Economics – University of País Vasco Researcher Profile
• Toldrà, Anna Department of Business Administration Associate Professor PhD in Economics - University of Toulouse Brief CV
• Tribó, Josep A. Department of Business Administration Full Professor PhD in Business Economics – Universitat Autònoma de Barcelona Researcher Profile

Management and Marketing

• Barroso, Alicia Department of Business Administration Associate Professor PhD in Economics - CEMFI Brief CV
• Desender, Kurt Department of Business Administration Associate Professor PhD in Economics, Management and Organization - Universidad Autónoma de Barcelona Brief CV
• Esteban-Bravo, Mercedes Department of Business Administration Full Professor PhD in Economics – University Carlos III of Madrid Researcher Profile  
• Gómez Mejía, Luis Department of Business Administration Full Professor (Arizona State University) PhD in Industrial Relations - U. of Minnesota Researcher Profile
• Gutiérrez, Isabel Department of Business Administration Full Professor PhD in Business Economics - Universidad de Sevilla Brief CV
• Martínez-Ros, Ester Department of Business Administration Associate Professor PhD in Economics - Universitat Autònoma de Barcelona Researcher Profile
• Melero, Eduardo Department of Business Administration Associate Professor PhD in Management - Universitat Pompeu Fabra Brief CV
• Montes, María José Department of Business Administration Associate Professor PhD in Economics and Quantitative Methods - Universidad Carlos III de Madrid Researcher Profile
• Ortega, Jaime Department of Business Administration Associate Professor PhD in Economics - Massachusetts Institute of Technology Researcher Profile
• Palomeras, Neus Department of Business Administration Associate Professor PhD in Management - Universitat Pompeu Fabra Brief CV
• Piazzai, Michele Department of Business Administration Assistant Professor PhD in Business Administration - Delft University of Technology Researcher Profile
• Reis, Samira Department of Business Administration Associate Professor PhD in Business Administration - Bocconi University Brief CV
• Rico, Ramón Department of Business Administration Full Professor PhD in Psychology – Universidad Autónoma de Madrid Brief CV
• Ruiz Verdú, Pablo Department of Business Administration Associate Professor PhD in Economics - Stanford University Brief CV
• Sánchez-Bueno, María José Department of Business Administration Associate Professor PhD in Management – University of Salamanca Researcher Profile
• Vidal, José Department of Business Administration Full Professor PhD in Economics - Universidad Carlos III de Madrid Brief CV
• Vries, Eline de Department of Business Economics Associate Professor PhD in Economics, Management and Organization - Groningen University Brief CV

Further details: Faculty of the Department of Business Administration

In addition to the elaboration of the doctoral thesis, students must take some activities aimed at improving their research skills and the scientific quality of their research work. These activities are:

Specific training

• Specialized research seminars at uc3m:  Seminars set in the framework of the program’s research agenda and featuring notable researchers as speakers. 70% minimum attendance is required for seminars hosted by the department of Business Economics, which translates into 25 hours of specialized seminar training.
• Advanced research courses: Short-term courses on a particular subject relevant to the specific fields of the Business and Finance doctoral training (finance, accounting, marketing, management), featuring notable professors external to the program. These courses have a duration of one week or less. All students must attend the course pertaining to their respective specialization area every academic year.   
• Research meetings hosted by the department of Business Economics: Sessions   coordinated by Universidad Carlos III de Madrid faculty members on a weekly basis, featuring Universidad Carlos III lecturers and other professors from nearby institutions. All students must deliver at least two presentations of their research work in these meetings throughout their doctoral training period.
• Seminar or simposium attendance: It is mandatory for all Business and Finance students to participate as a speaker in at least one notable conference or simposium of international scope that is relevant to the doctoral student’s field of research.

Research skills training 

Research skills training is focused on abilities common to all disciplines for the development of scientific and educational skills and the improvement of the professional career. This training consists of different activities (short courses, seminars, etc.), which can be recommended by the Academic Committee of the program.

Further information:

• How to earn research skills training credits
• Research skills courses at the Doctoral School

1. Accounting: 

• Financial Accounting/Reporting
• Management Accounting

2. Finance:

• Asset Pricing
• Corporate Finance
• Corporate Governance
• Monetary Policy

3. Management:

• Corporate Social Responsibility
• Human Resources / Personnel Economics
• Innovvation
• Organizational Behavior

4. Marketing:

• Consumer Behavior
• Quantitative Marketing
• Services Marketing
• Strategic Marketing

Our PhD students publish the chapters of their thesis in the form of research articles in internationally reputed journals. This is a sample of the latest publications coming from the PhD thesis of our former PhD students:

ACCOUNTING & FINANCE

• Hasman, A., Lopez, A.L., Samartín, M., 2011. Government, Taxes and Banking Crises. Journal of Banking and Finance, 35, 2761-2770.
• Menozzi, A., Gutiérrez-Urtiaga, M., Vannoni, D. 2012. Board composition, political connections, and performance in state-owned enterprises, Industrial and Corporate Change, Vol. 21 (3), 671-698
• Groba J., Lafuente J.A., Serrano P. 2013. The impact of distressed economies on the EU sovereign market, Journal of Banking and Finance, Vol. 37 (7), 2520-2532
• Rodriguez-Moreno M., Pena J.I., 2013. Systemic risk measures: The simpler the better? Journal of Banking and Finance, Vol. 37 (6)
• Malagón, J., Moreno, D., Rodríguez, R. 2015. Time horizon trading and the idiosyncratic risk puzzle. Quantitative Finance, Vol. 15 (2)
• Blanco, B., Garcia Lara, J.M, Tribo, J.A., 2015. Segment Disclosure and Cost of Capital, Journal of Business Finance & Accounting, Vol. 42 (3-4)
• Di Meo, F., 2015. Overinvestment, Subsequent Earnings Management, and CEO Tenure. Spanish Journal of Finance and Accounting, Forthcoming

MANAGEMENT & MARKETING

• Berrone, P., Cruz, C.; Gomez-Mejia, L.; Larraza-Kintana, M., 2010. Ownership Structure and Corporate Response to Institutional Pressures: Do Family Controlled Firms Pollute Less? Administrative Science Quarterly, 55: 82-113.
• Berrone, P., Fosfuri, A., Gelabert, L., Gómez-Mejía, L.R., 2013 Necessity as the mother of ‘green’ inventions: Institutional pressures and environmental innovations, Strategic Management Journal. Vol. 34(8): 891-909.
• Avagyan V., Esteban-Bravo M., Vidal-Sanz J.M., 2014. Licensing radical product innovations to speed up the diffusion, European Journal of Operational Research, Vol. 239 (2), 542-555.
• Esteban-Bravo M., Vidal-Sanz J.M., Yildirim G., 2014. Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition, Marketing Science, Vol. 33 (5), 621-640.
• Aksoy-Yurdagul, D. 2015. The Impact of Open Source Software Commercialization on Firm Value, Industry and Innovation, Vol. 22 (1)
• Avgoustaki, A., 2015. Work Uncertainty and Extensive Work Effort: The Mediating Role of Human Resource Practices, Industrial and Labor Relations Review, forthcoming
• Slavova, K., Fosfuri, A., De Castro, J. O. 2015. Learning by hiring: the effects of scientists' inbound mobility on research performance in academia. Organization Science, forthcoming.  

Our faculty is very active in research-oriented activities. You can find a selection of the latest outstanding publications of our professors in this link .

• Thesis defense

The doctoral thesis consists of an original research work developed by the doctoral student in the field of knowledge established by the program, which enables the student for autonomous work in the field of R+D+i.

Universidad Carlos III de Madrid and its Doctoral School establish follow-up procedures to guarantee the quality of the student's training and supervision. They also facilitate the procedures for the proper evaluation and defense of the doctoral thesis.

• Doctoral thesis defense
• Theses completed in the program

Requirements for thesis defense in Business and Finance

Approval for the thesis defense by the Program is conditional on the Internal Thesis Evaluation. This evaluation is done by a committee formed by three members appointed by the Academic Committee of the Program. This committee includes a reputable external researcher — not affiliated with the Department of Business Economics of Carlos III University — and cannot include any of the members of the student’s Follow-up Committee. The committee must issue a favorable (PASS) report to initiate the steps towards thesis defense (plagiarism control, thesis deposit, and thesis defense).

The thesis will consist of an original research work elaborated by the candidate containing at least two articles suitable for publication in JCR-indexed journals.

Committees will be organized by fields of scientific knowledge.

Our Ph.D. programs focus on the acquisition of skills and abilities required to undertake high-quality research work within the strategic framework and lines of research of the university. Students will be expected to work independently under supervision and guidance of top experts in their fields in order to produce novel, groundbreaking research work in the form of a dissertation.

The Ph.D. thesis constitutes the expected outcome of the doctoral training, stating the specifics of the research work and results. The thesis must meet the high-quality standards required by the Ph.D. program and be subject to public defense and assessment by an independent thesis committee.

A favorable assessment of the thesis enables Ph.D. students to request their official Ph.D. degree certificate, issued by the Spanish Ministerio de Educación, Cultura y Deporte.

• ORIENTATION GUIDE FOR NEW Ph.D. STUDENTS AT UC3M
• Useful Information  site for Ph.D. students
• Rules and Regulations

Doctoral training calendar 

Duration of the academic year: October 1st through September 30th

Activate your uc3m e-mail and access your Ph.D. student webspace

Academic procedures

• Admission. Information and Requirements
• Enrollment: Frequently Asked Questions  

Further information

• Doctoral Training Scholarships

• Ph.D. monitoring and annual assessment

• International mobility and 'Doctorado Internacional' distinction

Ph.D. Studies

What is a Ph.D.?

A Ph.D. is a period of training in skills and abilities required to undertake independent, high-quality research work in the realm of R&D under the supervision of top experts in their respective fields.

What are the terms of access to a Ph.D. program?

As a general rule, candidates are required to hold a Bachelor’s and a Master’s degree. Credits for both must amount to at least 300 ECTS credits.

Additionally, specific requirements and candidate profiles are described in each program’s terms of access. Before applying for admission, it is strongly recommended to take the  Ph.D. Programs  into consideration, as well as its lines of research, profiles of the scholars involved and final results (theses and scientific publications) as proof of the program’s quality and specialization.

Shat is the duration of a Ph.D.?

The regular duration of a full-time Ph.D. program is 4 years. This period can be extended up to 5 years.

The regular duration of a part-time Ph.D. program is 7 years. This period can be extended up to 8 years. 

You may apply, for justified reasons, for either an extension or a leave of absence from your Ph.D. training period to the Academic Committee of your program. Your request must be endorsed by your tutor/advisor. Further information:  Duration of Ph.D. studies

Can I do my Ph.D. entirely online?

No. All Ph.D. Programs require some face-to-face activity throughout the training period. The duration of face-to-face activity is established by each Program.

How can I apply for a part-time enrollment status?

You can state your part-time enrollment status upon admission or, once you have initiated your training period, by submitting a request for justified reasons to the Academic Committee of your program. Your request must be endorsed by your tutor/advisor. Further information:  Enrollment status for Ph.D. studies

If you are the recipient of a pre-doctoral contract with the UC3M, you must be a full-time student for the entire duration of the contract in application of article 21 of Law 14/2011, of  the1st of June, on Science, Technology and Innovation.

Must I take any other training in addition to my research work?

Yes. There are three different types of additional training to be taken during your Ph.D.:

• Complementary training. Applicable only to students whose terms of admission state this training as required.
• Specific training. Activities within the framework of your Ph.D. program.
• Research Skills training. Courses or activities focused on abilities common to all disciplines (communication, academic writing, stress management, etc.).

Further information on Doctoral Training: Monitoring and Development of these FAQ.

A favorable assessment enables students to apply for their official Ph.D. degree certificate issued by the Spanish Ministerio de Educación, Cultura y Deporte. An additional Doctorado Internacional distinction is awarded to students who met a number of specific requirements during their training period. What is an Interuniversity Ph.D.?

Interuniversity PhDs are joint degree programs by Universidad Carlos III de Madrid in collaboration with other Spanish or international institutions. The outcome of these programs does not translate into multiple degrees but just one equivalent to the training undertaken by the student.

How can I apply for admission to a Ph.D. program?

Your application for admission must be submitted online. Signing in is previously required in order to get your login and password. Further information on how to carry out this process:  Apply for admission

I have not completed my Master’s degree yet. May I apply for admission now?

Yes. However, in the event of a favorable resolution of admission, it will be conditioned to your Master’s degree completion.

When can I apply for admission?

Applications for admission for the first semester of the 24/25 academic year with start date on the 15th of November 2024 can be submitted from February 1st through August 31st 2024 (Spanish peninsular time, CET)*

Applications for admission for the second semester of the 24/25 academic year with start date on the 30th of March 2025 can be submitted from September 1st 2024 through January 31st 2025 (Spanish peninsular time, CET)*.

*Except where noted in the details of each Ph.D. Program.

The PhD academic year begins on October 1st and ends on September 30th. 

What documents do I need to submit?

Scan in advance, in pdf format, the documentation requirements to be attached to your application. The documents listed below are mandatory in all cases:

• National Identity Document: DNI, NIE, or passport
• Previous degree certificate or diploma (Master’s degree or equivalent), or proof of payment of issuance fees. 
• Academic transcript of previous degree (Bachelor's and Master’s degree or equivalent), including grades
• Curriculum Vitae
• Authorization of disclosure of educational and employment information
• Ph.D. research proposal
• Endorsement for thesis project

Some programs may require additional documents, such as reference letters by notable researchers, foreign language skills certificate, etc.

• Further information: Admission. Information and Requirements

Can I choose when to start my doctoral training?

Yes. As a new student, you must state in your application for admission whether you want to start your training in the first semester (November 15) or second semester (March 30).

I want to apply for a scholarship or financial aid program. Must I do it before or after applying for admission to a Ph.D.?

It is strongly recommended to apply first for your Ph.D. program of choice at uc3m, as most of the granting institutions require proof of admission (or application for admission) to a Ph.D.

Further information on Scholarships and Financial Aid Programs of these FAQ.

I submitted my application. When will I know if I am admitted?

The review process of your application consists of two stages:

• Administrative validation. Your application will be reviewed at the Doctoral School Office on campus to ensure that it meets the admission requirements. You will be contacted if necessary.
• Academic evaluation. If your application has succesfully passed the previous stage, it will be forwarded to the Academic Committee of the Ph.D. program for review. You will be notified of the Committee's decision by certified mail sent to the postal address provided in your application.

This process may take up to one-two months. You will be notified of the Committee’s resolution by e-mail.

I have been admitted. When must I submit my enrollment form?

In you are admitted to a Ph.D. program, you have to submit your online application for enrollment in the periods set by the university to that effect, according to the instructions indicated in your letter of admission, our website or the Enrollment  section of this FAQ, including the payment of tuition fees. If you do not submit your enrollment for the academic year for which you were admitted, your admission will be cancelled.

Doctoral training scholarships. Exemptions

What types of financial aid programs can I apply for?

There is a wide variety of financial aid programs for doctoral training that cover partial or total tuition fees and, in some cases, allow uc3m to formally hire the Ph.D. student as a training researcher.

Who are the awarding bodies? Here is a list of the most common scholarship and financial aid programs:

   - Formación de Investigadores del Ministerio de Innovación / Researchers Training by Ministerio de Innovación (formerly known as FPI scholarships)    - Formación de Profesorado Universitario del Ministerio de Educación / University Faculty Training by Ministerio de Educación (formerly known as FPU scholarships)    - Researchers Training by Universidad Carlos III de Madrid, awarded by the institution departments    - Ph.D. Scholarships by La Caixa    - Ph.D. Scholarships by Comunidades Autónomas (Autonomous Regions of Spain)    - Scholarships by Fundación Carolina (for Latin American students)    

Further information:  Doctoral Training Scholarships

When and how can I apply for these?

Each granting body has its own application and awarding periods. It is strongly recommended to apply first for your Ph.D. program of choice at uc3m in all cases, as most of these institutions require proof of admission (or application for admission) to a Ph.D.

Do I have to be admitted to a Ph.D. in order to apply for admission?

It is not required in most cases, but, as pointed out previously, you must have at least submitted your application for admission in order to be eligible (check the awarding institution’s specific terms). Only if you are eventually granted the scholarship or financial aid will it be required to be admitted and enrolled on the program in order to accept the aid and be hired as a training researcher at uc3m.

I received a scholarship or financial aid. Do I have to notify uc3m?

Yes. As a recipient of any financial aids, it is recommended to notify the university for these to be applied upon enrollment. If your scholarship status is not registered in your self-enrollment application, please contact the Doctoral School Office, either in person or by e-mail at [email protected]

Where will I undertake my Ph.D. research work?

Your research and teaching activities (when applicable) will be carried out at the department or Institute stated in your contract within the framework of your Ph.D. program under the supervision of the tutor and advisor(s) appointed by the Academic Committee.

Who is in charge of managing my scholarship or financial aid program?

Granting institutions usually delegate on uc3m the management of these aids according to the terms originally established by those and our own rules and regulations.

Who is to evaluate the progress and outcomes of my research work?

All our Ph.D. students must submit the progress of their research work for evaluation by the Academic Committee of their Ph.D. program. Recipients of any financial aid program must also provide this information to the granting body.

Are there any other tuition fees exemptions?

Yes. As a new student, if you are eligible for any of the following exemptions or discounts recognized by the Spanish administration, you must submit certified copies of the pertinent documents to the Postgraduate Office on campus before enrollment proceedings so that these exemptions apply upon enrollment.

• Large Family status:  Certified copy of the Large Family status card (general or special)
• Disability: Certified copy of Disability Identification card (minimum 33% disability)
• Other:  Certified copy of proof of exemption for victims of terrorist attacks (including their spouses and children) or children of civil and military servants who perished in the line of duty.

These documents must be valid for the academic year for which the exemption is requested.

How to enroll

Our Ph.D. Management  platform allows to process your enrollment online. To access the platform, enter your UC3M username and password.

When to enroll               

New students can choose the start date of the Ph.D. studies. Enrollment period varies accordingly:

Students starting first semester:

• Enrollment period: July 24 through 30 and September 1st through 30th (23:59 h., Peninsular Spanish time)
• Start date of Ph.D. training: November 15 

Students starting second semester*:

• Enrollment period: March 1st through 30th (23:59 h., Peninsular Spanish time)
• Start date of Ph.D. training: March 30

*In these cases, students benefit from a reduced tuition fee, applicable only for first-year enrollment.

Your start date will determine the length of your Ph.D. training period.

As a continuing student, the enrollment period is September 1st through 30th  (23:59 h., Peninsular Spanish time) of each academic year.

What modules should I register on my application?

You must select the following modules of your enrollment application:

• Ph.D. Monitoring for your doctoral training year.  

Required in all cases. It will be registered by default in your application. 

• Complementary credits.

Only applicable if the Academic Committee of your program established these credits as obligatory in its admission resolution, in which case you have been properly notified in your admission letter. These credits will be registered by default in your application.

Other activities of your doctoral training may not require enrollment. If so, our Doctoral School Office is in charge of the registration process:

• Specific training:  Activities included in the curriculum of your Ph.D. program. 
• Research Skills training : Only required for students of some Ph.D. programs.  

What are the costs of tuition fees?

These are the tuition fees for all your Ph.D. training:

• Academic fees

Academic monitoring of Ph.D. training year.  

• Ordinary fee (full-time, starting first semester): 390 €.
• Reduced fee* (full-time, starting second semester): 234 €.
• Reduced fee (part-time, starting first or second semester): 234 €.

            * Full fees will apply in subsequent years.

Training credits

• Complementary training (only for students who are required to take these credits as established in their resolution of admission). If the subjects are the same as subjects from an official degree, the price will be the same as in the original degree. The prices range from € 45,02 to € 80-150 €, depending on the master's program and the doctoral year of enrollment (first, second or subsequent).
• Research Skills training courses. 45,02 € per credit. Credits from other institutions also require an enrollment at UC3M . A reduced 25% fee will apply in these cases (11,25 € per credit).

Thesis defense . 143,15 €

Ph.D. Degree Certificate . 229,86 €

• Administrative fees
• Registrar’s Office expenses. 6,11 €
• Academic record proceedings (first-year students only). 27,54 €
• School insurance. 1, 12 €. Applicable to Spanish or international students (legal residents) under 28 years of age.

Students who fail to fulfill the payment of these fees will be dismissed from the Ph.D. program.

Further information:   Tuition fees

How do I validate my first-year enrollment?

Upon completion and payment of your enrollment, the Doctoral School will get in touch with you and set an appointment to provide the original documents to have your enrollment validated in compliance with the access requirements to Ph.D.

According to your previous studies, the documents to be submitted are listed below: 

1. If you have taken an official Master's degree at UC3M, you are not required to submit any documents. The Doctoral School will check your records accordingly.

2. If your access degree for Ph.D. was issued by a University from Spain or a European Union country, or a state of the European Economic Area or Switzerland, it is required to provide the following original documents: 

• Access degree certificate for Ph.D. (Master's degree or equivalent) or payment receipt of issuance fees.
• Grades certificate of access degree to Ph.D. (Master's degree or equivalent).

3. If your access degree for Ph.D. was issued by a University from a country other than the ones indicated above, it is required to provide the following legalized documents:

There are different ways to have your documents legalized. Find which legalization procedure applies in your case:  Legalization of Foreign Degrees

Please note that the legalization procedure must be carried out from the home country. It is strongly recommended to do it in advance. 

Original hard copies of the documents must be provided along with their photocopies. The Doctoral School will check both originals and their copies and have them certified. If the degree certificates and documents have an electronic signature or digital certification (with safe verification codes), these will be submitted by e-mail at [email protected] .

All documents must be submitted in Spanish, English, French, Italian or Portuguese (certificates and degrees provided in other languages must have attached an official Spanish translation ).  

The submission period will be notified by e-mail within a month after the end of the enrollment period.

What are my rights and obligations as a uc3m student? Please refer to the following documentation issued by the regional authorities and uc3m. All of them apply to Ph.D. candidates at Uc3m.

• Students Statute of the Region of Madrid ( Estatuto del estudiante de la Comunidad de Madrid )
• uc3m students Rights and Obligations ( Carta de los derechos y deberes del estudiante en la uc3m )
• Rules and Regulations of the Doctoral School at uc3m ( Reglamento de la Escuela de Doctorado de la uc3m )
• Good Practices of the Doctoral School at uc3m ( Código de buenas prácticas de la Escuela de Doctorado de la uc3m )

Additionally, you have access to the university's support services to students and researchers.

Further information:  Rules and Regulations

Ph.D. Studies: Monitoring and Development

How are my Ph.D. supervisors appointed?

Ph.D. tutors and advisors are advanced members of the uc3m faculty or other research institutions who serve as mentors of your research work and keep track of your progress. They also facilitate your communication with the Academic Committee of the program.

Tutors are appointed by the Committee upon your admission. Tutors must hold a Ph.D. degree and have ties with the program, as well as a proven track record in research of at least six years (or proof of equivalent qualifications).

The Committee will also appoint an advisor within three months from initial enrollment on the program. Thesis advisors must hold a Ph.D. degree and have a proven track record in research of at least six years (or equivalent qualifications), as well as specific research experience in the field of your thesis. Advisors' may be based at any university, center or institute in Spain or abroad. A professor may be appointed as both tutor and advisor of a Ph.D. student.

The Academic Committee may change these designations throughout your doctoral training period for justified reasons.

• Complementary training. Maximum: 40 ECTS credits. Applicable only to students whose terms of admission state this training as required. The Academic Committee will determine the credit-based courses or subjects in the admission resolution. As a general rule, this training must be taken during the first year.
• Specific training. Students are also expected to participate in a number of activities relevant to their field of research: seminars, meetings, conferences, courses, etc. These activities may require prior enrollment at uc3m. Your tutor or advisor will confirm the contents of your specific training program.
• Research Skills training. Some Ph.D. programs at uc3m require training in research skills focused on abilities common to all disciplines (communication, academic writing, stress management, etc.). These credits can be earned at either uc3m or other institutions and require formal enrollment at uc3m in all cases, as well as the approval of your tutor or advisor.

How is the progress of my research evaluated?

The Academic Committee of your program will evaluate the progress of your research project and activity report on an annual basis in the month of June. Grounds for evaluation are to be registered in the following documents:

• Research Plan. Not to be mistaken for the research proposal submitted when applying for admission. As a new Ph.D. student, you must elaborate an initial Research Plan within the first year of your doctoral training period. This plan will serve as a tracking tool of your project, listing the objectives and methodology of your research as well as a comprehensible timeline stating the periods estimated for the achievement of each goal. It must have attached your tutor or advisor's evaluation report in order to be submitted for assessment to the Academic Committee of your program.

An annual update of this Plan must be submitted in subsequent years, with the corresponding tutor or advisor’s evaluation report, so that all parties involved in your doctoral training can track and assess your progress.

• Activity Report. In addition to your Research Plan (initial or updated), it is also required to register any activity relevant to your Ph.D. research: courses, seminars, meetings, conventions, publications, international fellowship programs, etc. Be sure to have attached all certificates and/or work papers as proof of completion.

In the event of an unfavorable assessment by the Academic Committee, you will be subjected to evaluation again in December.

TWO CONSECUTIVE UNFAVORABLE ASSESSMENTS (JUNE AND DECEMBER) WILL RESULT IN THE CANCELLATION OF YOUR ENROLLMENT AS A Ph.D. STUDENT

Can I join an international research visit program?

Yes. Undertaking a period of research abroad is a requirement for Doctorado Internacional distinction eligibility. Among other requirements, your visit must have a minimum duration of three months; also, the report of activities and outcomes of your research at the host institution must be written and presented in one of the languages used for scientific dissemination in your field of research (different from any of Spain’s official languages). Prior approval by your tutor/advisor and the Academic Committee of your program is required. The Committee will evaluate your visiting research reports and, if approved, submit your candidacy for the Doctorado Internacional distinction to the Doctoral School Board.

What is a Ph.D. thesis?

The Ph.D. thesis is the intended outcome of the doctoral training period. The thesis must give account of the student’s scientific work and meet the quality standards established by the Academic Committee of the program. Theses are defended in a public dissertation event, where they are subjected to assessment by an expert committee.

As a general rule, Ph.D. candidates must have been enrolled on their program for a minimum period of 24 months before initiating thesis defense proceedings.

I have approval to proceed to the thesis defense. What are the stages of this process?

Once you get approval for your thesis defense by your tutor, advisor and Academic Committee, a minimum span of 8 weeks (excluding holiday periods) is usually required to go through these stages:

• Plagiarism management procedure
• Thesis deposit. Three weeks.
• Approval of thesis defense and appointment of Thesis Committee by the Dean of Doctoral School. One week.
• Defense session logistics. Three weeks.

What is the plagiarism management procedure?

To ensure compliance with the principles established in the Code of Good Practice for Managing Plagiarism of Ph.D. Theses of the Doctoral School, all theses must be subjected to a plagiarism management procedure prior to the authorization of the defense.

Once the Academic Committee of your Ph.D. program determines that your research period is done and your thesis is ready for deposit, a pdf file of the thesis will be submitted to the Doctoral School to proceed to the plagiarism management.

The results of this study will be at the disposal of the members of the thesis committee, should they be requested.

Further information:  Plagiarism management

What is the thesis deposit?

The deposit of your thesis enables UC3M professors and scholars of your field to review your work before the defense. The deposit period is 15 days (excluding August), after which all comments and observations by the experts will be reported to the Academic Committee and yourself. 

Further information:  Thesis deposit

Who approves the defense?

Once your thesis has successfully passed both stages, the Academic Committee of the program will elaborate their proposal for thesis defense, providing details of the proposed members of the Thesis Committee on the Authorization of thesis defense and appointment of Thesis Committee . Eligibility for “Doctorado Internacional”, “Doctorado Industrial” or International Cotutelle must be indicated, where applicable.

This proposal will be submitted for the Dean of the Doctoral School's approval of the thesis defense and the appointment of Thesis Committee members.

Who can be a member of the Thesis Committee?

The Thesis Committee consists of three members (President, Secretary, and a spokesperson) and a substitute. All of them must hold a Ph.D. degree and a proven track record in research. In all cases, the Committee will be formed by a majority of members external to the University and to the institutions collaborating with the School or the Ph.D. Program.

Further information:  Defense session. Appointment of Committee members

How is the thesis defense organized?

Once all authorizations are signed, the Thesis Committee’s Secretary will appoint a date for the defense. The Doctoral School Office on campus will be in charge of the logistics of the event (room reservations, technical equipment, etc.) and the travel procedures of the committee members, when applicable.

Additionally, the Postgraduate Office will submit a digital copy of the thesis to each member of the Thesis Committee at least 15 days prior to the defense session. This file will contain any allegation or comment submitted by the experts during the deposit period.

Do I have to pay any fees before the defense?

Yes. The payment of thesis defense fees must be fulfilled before proceeding to defense. Additionally, payment of enrollment fees for the academic year in which the defense takes place must be up to date.

How is my thesis assessed?

All Committee members must receive a copy of the thesis 15 days prior to the defense event.

Once the Ph.D. candidate completes his/her dissertation, the Committee can provide feedback or pose questions. Their global assessment will be given in terms of Fail (No Apto), Pass (Aprobado), Good (Notable) or Excellent (Sobresaliente).

Theses with an Excellent (Sobresaliente) grade are eligible for the cum laude distinction. The committee members will subsequently cast their votes via separate secret ballot in closed session. Only if all votes are favorable will the committee submit their proposal for the thesis to be awarded the  cum laude distinction to the university Chancellor. In this case, each member of the committee will finally cast their vote, anonymously and in a sealed envelope, for the thesis to be considered for the Outstanding Thesis Award  by Universidad Carlos III de Madrid.

How can I apply for my Ph.D. certificate?

Your application for the official Ph.D. degree certificate and the payment of the corresponding fees is done online .

Issuance of your certificate may take a few months. Until then, you may apply for a temporary certificate as proof of completion of your Ph.D. studies as of the date of your thesis defense.

Where is my Ph.D. thesis published?

Your thesis will be published in e-archivo , the open online repository of Universidad Carlos III de Madrid, and Teseo the Ph.D. database managed by the Ministry of Universities. In the event of partial or temporary restrictions pertaining to the publication of your thesis, you must report them to the university.

Glossary of terms

Ph.D. Program. Array of training and activities oriented to the acquisition of abilities required to undertake autonomous research work in the realm of R&D. Each Ph.D. program establishes their own procedures and lines of research for the development of theses within the framework of their respective fields.

Academic Committee. The   coordinator/director of the program and two other Ph.D. members constitute a program's Academic Committee, the body in charge of the various training areas and research progress of the program, as well as the authorization of thesis defense of their Ph.D. candidates. Doctoral School. Academic body in charge of the management and coordination of all Ph.D. programs. Ph.D. Thesis. Original piece of research carried out by Ph.D. candidates in their field of knowledge. Presented as a written dissertation according to the quality, content and format guidelines set by the Ph.D. program for its public defense. Tutor. Supervisor in charge of tracking the training progress of the Ph.D. candidate and serving as a communication link between the researcher and the Academic Committee. Tutors must be attached to uc3m faculty with a proven research track record. Tutors are appointed upon approval of admission by the Academic Committee. Thesis advisor. Supervisor in charge of tracking the training progress of the Ph.D. candidate. Advisors are experts in the field of the Ph.D. candidate's research, not necessarily attached to uc3m faculty (if they are, they can also be appointed as tutors). Advisors are appointed within the first three months of the student's Ph.D. training period. A student may have more than one advisor. Specific training. Specific activities pertaining to the field of research of each Ph.D., designed to provide students with the knowleddge and opportunity for debate required for the development of their research work: seminars, meetings, conferences/dissertations, international research visits, etc. Research Skills training. Training activities oriented to the acquisition of skills common to all disciplines. All students are required to earn at least 6 credits (60 hours) throughout their doctoral training period. Enrollment on these courses is performed separately from their regular doctoral training. Complementary training. Maximum 40 ECTS credits.   Training that the Academic Committee may deem necessary in their admission resoluction in order to complement the Ph.D. candidate's previous academic background. Enrollment on these credits will be required in addition to the student's regular doctoral training. These credits are usually earned during the first Ph.D. year. 

Research plan. Document to be drafted within the first six months of Ph.D. training detailing the student’s research project to be subjected to annual evaluation every month of June. It must be approved by the tutor, the thesis advisor and the Academic Committee. This plan must be updated and submitted for review and evaluation purposes on a yearly basis. Ph.D. Activity report.  A registration account of all training activities pertaining to the Ph.D. student's research. The tutor and thesis advisor must endorse these activities for them to be submitted to the Academic Committee for annual evaluation in June.  Student record. Academic details of every Ph.D. student as registered in uc3m databases, including activities and credits completed. This information is to be attached to the thesis in the final stages of defense approval. Academic transcript. Official document signed by the Head of Doctoral Studies certifying a student's academic record. Monitoring and assessment. Annual process by which the research progress and activities of a Ph.D. candidate are subjected to evaluation by the Academic Committee.

Written Agreement. Document signed by all parties  involved in a thesis research project (Ph.D. student, tutor, advisor/s, and Academic Committee) stating their roles and specific conditions pertaining to confidentiality agreements, copyright or use and distribution of research outcomes, where applicable, as well as conflict resolution procedures.

Thesis public review. Procedure required to allow the academic community to review the student's thesis and issue comments and observations prior to the defense. The thesis is usually deposited at the university's intranet. Thesis defense. Academic event open to the public in which Ph.D. candidates defend their research work before a committee of experts in their field. The defense is followed by a question and answer session led by the defense committee in order for it to give their assessment.

Defense committee. Committee consisting of three experts with proven track records of research in the field of the thesis, most of which must be based outside uc3m. The committee gives their assessment of the thesis and awards the cum laude distinction and the Outstanding Thesis Award candidacy, where applicable.

• NEW!  RD 99/2011. Rules and Regulations of doctoral studies in Spain. Approved on July 4, 2023
• Royal Decree 99/2011. Rules and Regulations of Ph.D. studies in Spain.
• Establishment of the Doctoral School. Order 2091/2013.
• Regulations of the Doctoral School at Universidad Carlos III de Madrid   approved by Governing Council on February 7, 2013; modified on November 28, 2013.
• Code of Good Practice of the Doctoral School
• Code of Good Practice for Managing Plagiarism of Ph.D. Theses
• Guide for personal data treatment  on the doctoral thesis process. Further information:  Data protection
• Outstanding Thesis Awards Regulations
• Royal Decree 967/2014. Declaration of Ph.D. academic equivalency  for foreign higher-education studies.
• Application procedure for Ph.D. academic equivalency   for foreign higher-education studies, approved by Governing Council on January 28, 2016.

GENERAL INFORMATION ABOUT PH.D.

☛ Implementation Year: 2016-2017

• Information about Ph.D. degree
• Verification Report

QUALITY ASSURANCE

The Academic Committee of the Ph.D. complies with the SGIC-UC3M . It is responsible for the quality analysis of the program and produces the Degree Reports ("Memoria Académica de Titulación").

• Academic Committee
• Reports from the Quality Assurance Committee  (Restricted access)

QUALITY INDICATORS

• PhD Degree Indicators

COMPLAINTS AND SUGGESTIONS

• UC3M Registry Office

Doctoral School Office | Getafe Campus

Carmen Martín Gaite Building, Office 18.0.A15 C/ Madrid, 135 28903 Getafe (Madrid) Contact

Ph.D. in Business and Quantitative Methods

Conforming to Spanish Real Decreto 99/2011, from the academic course 2012-2013

Prof. José María Marín Vigueras

Catedrático de Universidad

About the program:

The mission of the program is to train researchers in the areas of Management, Finance, Accounting, Marketing and Statistics-Econometrics and enable them to develop their careers in prestigious universities and business schools. Familiarizing students with a thorough and updated understanding of companies. Training them in quantitative methods allows them to conduct high quality empirical research.

Departments:

• Statistics Department

Prof. José Marín Vigueras Department of Business Administration.  Director of the Program

Prof. Neus Palomares Vilches Department of Business Administration

Profª. Anna Todrà Simats  Department of Business Administration

A continuación se presentan las líneas de investigación del Programa de Doctorado en Economía de la Empresa y Métodos Cuantitativos :

1.- Management and Marketing

• International marketing research, modelling and firm competitiveness  
• Innovation, organizational behavior, and strategic management

2.- Finance and accountability

• Empirical accounting research and corporate governance  
• Financial Economics

3.- Statistics

• Statistical models and data analysis  
• Financial and macroeconomic prediction and analysis  
• Non-parametric methods and intensive computation in statistics

Completed Ph.D. theses

• Collection of Ph.D. theses completed in this program

Ph.D. thesis defense and evaluation

A Ph.D. thesis is a piece of original research in the field of the Program and is meant to prepare the candidate to do independent work in R&D.

The Doctoral School implements follow up procedures for quality assurance in training, supervision and thesis evaluation

• Ph.D. thesis submission and defense process at UC3M

*If you started your Ph.D. before February 11, 2011, the final deadline for presentation and defense of a Ph.D. thesis is February 11, 2016 (see Real Decreto 99/2011)

Requirements for the defense of the Ph.D. thesis in Business Economics and Quantitative Methods

Approval for the defense of the thesis by the Program is conditional upon the thesis seminar. The seminar will be evaluated by a panel of three members of the relevant department that will be appointed by the Director of the corresponding department, after consulting with the Program Academic Committee and the thesis supervisor. The panel issues a binding report and approval is necessary for the thesis defense. To allow the student to incorporate the recommendations made in the report, a minimum period of 1 month must be allowed between the Thesis Seminar and the Thesis deposit prior to its defense.

The thesis consists of original research paper elaborated by the candidate that can lead to at least two articles in journals indexed in the JCR. The committees that assess submitted thesis are organized by areas of scientific knowledge.

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Programa Superior en Marketing Digital [PSMD]

PROGRAMA SUPERIOR EN MARKETING DIGITAL

Programa senior de dirección de marketing digital que dota a los alumnos de una completa visión estratégica, los conocimientos y competencias funcionales, la capacidad para tomar decisiones basadas en kpis .

Diseñado para dotar a los estudiantes de un conocimiento completo de marketing digital, cubriendo las principales disciplinas. Abarca las técnicas y herramientas necesarias para desarrollar la capacidad de análisis de negocio, así como el fortalecimiento de competencias y habilidades profesionales y directivas para liderar, tomar decisiones y ser plenamente consciente de los resultados generados en los ámbitos del marketing digital. En definitiva, una combinación de capacidades profesionales y de especialización técnica para poder contribuir a los resultados de la organización, en entornos en constante evolución y cada vez más digitales, globales y competitivos. 

  Ubicaciones disponibles

  Idioma

SOLICITA INFORMACIÓN Y TE LLAMAMOS

¿dónde se imparte, postgrado en marketing digital [psmd] en barcelona.

El Programa Superior de Marketing Digital de Barcelona se imparte en el campus de ESIC Business & Marketing School en Barcelona. En nuestro campus se imparten másteres y postgrados especializados en management, marketing, digital business, tecnología, negocios internacionales o comunicación y publicidad. Cada año, ESIC Barcelona da la bienvenida a más de 700 alumnos tanto nacionales como internacionales que quieren convertirse en la mejor versión de sí mismos en el ámbito profesional.

Campus ESIC en Barcelona

Carrer de Marià Cubí, 124 / Passeig de Santa Eulàlia, 2 | 08021 Barcelona Ver en Google Maps

93 414 44 44

Modalidad presencial

Duración: 5 meses

Idioma: Español

Convocatorias

Noviembre 2024

Postgrado en Marketing Digital [PSMD] en Valencia

En ESIC Valencia se imparten másteres y postgrados especializados en dirección y management empresarial, marketing, digital business, tecnología, comercio y negocios internacionales y recursos humanos y, por supuesto, nuestro Programa Superior de Marketing Digital de Valencia. Cada año más de 1000 alumnos nacionales e internacionales eligen formarse en nuestro campus de Valencia y así capacitarse para ser los líderes del mañana.

Campus ESIC en Valencia

Av. de Blasco Ibáñez, 55 | 46021 Valencia Ver en Google Maps

96 361 48 11

Postgrado en Marketing Digital [PSMD] en Zaragoza

El Programa Superior de Marketing Digital se imparte en nuestro campus de Zaragoza. El área formativa de postgrado comprende másteres y posgrados especializados dirección y management empresarial, marketing, digital business, tecnología, comercio y negocios internacionales y comunicación y publicidad. En nuestro campus de Zaragoza damos la bienvenida a más de 300 alumnos cada año para que puedan capacitarse en las disciplinas más demandadas dentro del mundo empresarial.  

Campus ESIC en Zaragoza

Vía Ibérica, 28 | 50012 Zaragoza Ver en Google Maps

976 35 07 14

 ¿POR QUÉ ESTUDIAR  UN POSTGRADO EN MARKETING DIGITAL?  

Muchos puestos de liderazgo y roles estratégicos en marketing requieren una comprensión profunda del marketing digital. Este programa te prepara para asumir roles de mayor responsabilidad y contribuir de manera significativa al éxito de una empresa. Además de obtener una perspectiva global sobre las tendencias y prácticas en el ámbito digital. Esto es esencial en un mundo cada vez más interconectado, donde las empresas buscan expandir su alcance más allá de las fronteras.

Adquirir conocimientos profundos en temas como SEO, SEM, analítica web, redes sociales, marketing de contenidos, entre otros, lo que te hace más atractivo para empleadores que buscan expertos en esas áreas.

Obtener habilidades actualizadas ya que el marketing digital evoluciona rápidamente. Un postgrado te proporciona las habilidades y conocimientos más recientes, permitiéndote mantenerte al día con las últimas tendencias, tecnologías y estrategias en marketing online.

Desarrollar habilidades analíticas y estratégicas, lo que te hace más adaptable a los cambios en la industria y te permite enfrentar nuevos desafíos con confianza.

¿Por qué en ESIC?

En ESIC sabemos que la mejor forma de aprender es de forma práctica. Por ello, nuestro programa está diseñado en base a herramientas, talleres, casos reales y uso de licencias para que accedas al mercado laboral con la mayor preparación posible. Nuestro PSMD destaca por:

Reputación de más de 50 Años: Reputación de más de 50 Años: ESIC es una institución educativa con una rica historia de más de 50 años en la enseñanza de marketing y negocios. Esta tradición y experiencia consolidan su liderazgo en el campo y garantizan un enfoque de calidad en la formación.

Pioneros en Marketing: Como pioneros en la enseñanza del marketing, ESIC ha estado a la vanguardia de las tendencias y prácticas en marketing durante décadas. Esto significa que obtendrás una educación que se basa en la experiencia y se adapta a los últimos desarrollos en el campo.

Red de Alumni: La comunidad de exalumnos de ESIC incluye a muchos profesionales exitosos en el mundo del marketing y los negocios. Al unirte a ESIC, tendrás acceso a una red valiosa de contactos que puede abrir puertas y oportunidades en tu carrera.

Programas adaptados a la actualidad: ESIC se enorgullece de mantener sus programas académicos actualizados con las últimas tendencias y tecnologías. El curso avanzado que estás considerando se centra en estrategias online en redes sociales y ventas, áreas cruciales en la era digital actual.

Compromiso con la Excelencia: ESIC tiene un compromiso sólido con la excelencia académica y el éxito de sus estudiantes. Los docentes altamente calificados y la metodología de enseñanza de vanguardia garantizan que obtendrás una educación de alta calidad que te preparará para destacar en el campo del marketing online y la tecnología.

AYER, HOY, SIEMPRE

Líderes en másteres de marketing según El Mundo

ESIC en el pódium de mejores escuelas de negocio, para recién graduados y jóvenes profesionales

ESIC dentro del top europeo para cursar programas de marketing

Mejor escuela de marketing basado en la opinión de alumni, alumnado y empleadores

PERFIL DE ENTRADA, ¿A QUIÉN VA DIRIGIDO EL PROGRAMA?

-Profesionales de Marketing que no han desarrollado las competencias en el área de marketing digital.

-Responsables de comunicación que quieren potenciar su carrera en los canales digitales.

-Especialistas de áreas de marketing digita l que necesitan tener una visión 360 de la disciplina.

-Niveles C de medianas y grandes empresas. 

-Mandos intermedios de compañías. 

- Profesionales de agencias de marketing que buscan nuevas competencias digitales.

- Ceo´s   de pequeñas y medianas empresas. 

- Profesionales que forman parte de equipos en transformación o que van a incorporarse a retos de transformación o digitalización continua . 

- Profesionales en transición de sus carreras profesionales y con una orientación a las áreas de negocio digital.

Objetivos del Programa Superior en Marketing Digital [PSMD]

Analizar realidades complejas desde el punto de vista digital, mediante la crítica de los Insights del mercado, consumidor y cliente para el desarrollo de ventajas competitivas diferenciales y generadoras de valor para la marca, a través de la innovación y la transformación digital.

Descubrir oportunidades de negocio e identificar barreras, a través del conocimiento obtenido en el análisis.

Definir objetivos de compañía y más concretamente objetivos de marketing digital que contribuyan a los generales de la organización y que puedan ser defendidos en términos financieros. 

Definir estrategias y priorizarlas en función a la visión de la compañía, su modelo de negocio y la eficacia en términos de resultados.  

Definir planes de acción de marketing digital alineados con el customer decision journey, identificando los KPIS de seguimiento y reporte de evolución.

Controlar el desarrollo de las acciones de marketing digital de modo que se puedan identificar riesgos, límites financieros asumidos, planes de reacción.

Comunicar los planes de marketing digital en cualquier contexto, tipo de organización, formato, de modo que se produzca una plena comprensión de los mismo y la involucración de los principales stakeholders.

PROGRAMA ACADÉMICO 

Este programa se ha diseñado para que los alumnos sean  capaces de asumir responsabilidades en las organizaciones de Marketing, proyectando el planteamiento estratégico digital alineado con la estrategia general de la compañía, y siendo capaces de formular el plan de marketing digital para dar cumplimiento a los objetivos de negocio.

1.   El plan de Marketing Digital

• Las dos caras del marketing digital 
• Marketing estratégico vs. marketing operativo
• El inicio del viaje digital 
• Análisis de situación
• Plan de marketing digital y customer centricity 
• Análisis de clientes, segmentación y targeting
• Meta y rumbo del plan de marketing digital. 
• Objetivos y estrategias
• Implementación y resultados del plan de marketing digital 
• Tácticas, acciones y control

2.  Usability, UX & Analytics

• El diseño centrado en el usuario 
• Introducción y conceptos principales
• Experiencia de usuario y usabilidad 
• Cómo hacer nuestro diseño eficaz, fácil de entender y placentero de usar
• Testeando la usabilidad. 
• Metodologías heurística y con grupos de usuarios
• Introducción a la analítica web. 
• Cómo elaborar un plan de medición

3.  Proyecto Digital: Creación de una página web

4.  seo.

• Conceptos básicos de SEO y visión histórica de los motores de búsqueda
• Papel de los motores de búsqueda en el marketing mix digital
• Compresión de intenciones de búsqueda de los usuarios.
• El concepto de popularidad
• La importancia del web performance

5.  SEM

• Marketing de buscadores: definiciones y conceptos 
• Fundamentos de la publicidad en buscadores
• Marketing de buscadores: campañas en la red de búsqueda
• Marketing de buscadores: campañas en la Red de Display, Youtube y remarketing 
• Fundamentos de la Red de Display, YouTube y remarketing

6.  Business intelligence, data analytics & IA

• Los datos y la empresa Ciclo de vida del dato en la empresa
• Técnicas analíticas para el tratamiento de los datos
• Productos y servicios de datos, modelos de negocio y experiencia de cliente.
• Casos de usos analíticos de marketing digital
• Transformación digital.
• Las tecnologías emergentes
• Herramientas para la aplicación de la analítica del dato en la empresa

7.  Proyecto Digital: Plataforma Digital de Marketing

8.  planificación de medios.

• Planificación de medios. Compra directa. Elección de medios en base a datos.
• El proceso de la planificación de medios. Desde el briefing al reporte de campaña
• Google Display Network. Configuración de una campaña
• Métricas y lectura de campañas
• Planificación basada en resultados. Compra de espacios publicitarios basada en una performance específica

9.  Tecnología de marketing aplicado al cliente

• El buyer persona en el contexto de la digitalización
• Ciclo de negocio en el inbound marketing
• Lead nurturing, la captación de BB. DD. y la automatización
• La posventa: inbound e email marketing con clientes en la era de la automatización
• SEO desde la perspectiva del inbound, copies y landing pages, herramientas de conversión

10.  Display & RTB

• Publicidad display. Formatos. Banners y vídeos. Evolución y estandarización IAB Evolución de los formatos display
• El trabajo del yield manager (marketing de producto) «Ordenación» del inventario desde el punto de vista del soporte
• El papel de los adservers Tipología y funcionamiento
• Herramientas dentro de la compra programática 
• Nuevo entorno de compra de publicidad digital, el RTB

11.  Redes Sociales

• El entorno social media
• Social media management
• La publicidad en redes sociales
• El social media plan en la práctica
• El futuro de las redes sociales

12.  Estrategia de canales: hacia la omnicanalidad

• Que es el omnichanel
• Claves estratégicas
• De la multicanalidad a la omnicanalidad
• Procesos críticos dentro de las compañías e impacto en la organización
• El desarrollo, gestión y resultados de la omnicanalidad
• Cómo trabajar el conflicto de canal
• Nuevas soluciones para digitalizar los puntos de venta
• Consumer Experience: una única y perfecta experiencia del consumidor en todos los canales, medios, plataformas…

13.  CRO, operaciones y marketplaces

• Captación de tráfico cualificado: Buscadores, afiliados, campañas en RRSS y Crossmarketing
• Conversión a venta: promociones en internet, gestión del precio, incremento de valor del producto online (packaging, servicio ,etc..), Crossselling y Upselling.
• Incremento de Frecuencia de compra: Fidelización de clientes
• Mobile Commerce
• Social Commerce: la integración de las redes sociales en comercio electrónico
• Diseñando el carrito de la compra
• Cómo aumentar el promedio del carrito de la compra: Upselling, Crosselling y Behavioural Marketing
• Recuperar carritos abandonados: causas de abandono y el remarketing

14.  Proyecto Digital: B2C tienda online

*Estructura académica sujeta a cambios. Algunas sesiones de realidad empresarial y networking podrían impartirse en webinars fuera del horario lectivo.

PARTE PRÁCTICA

 Durante el programa desarrollaras un proyecto relacionado con una empresa y que deberás ir trabajando durante el programa. Este proyecto se realiza en grupo de manera que nos aporta la posibilidad de plantear soluciones de  Co Learning , mediante la puesta en común de problemáticas, soluciones, hitos y ventajas.

Claustro y ponentes invitados

José María Visconti Caparrós

Director/a del programa

Director de Categoría de Marketing en ESIC, Marketing Advisor en Rubricae y Expert Council Member en Opinno Consulting Group. Amplia experiencia en estrategia, marketing y transformación digital en empresas como Deloitte, 3M, Maxam, AFEMS. Licenciado en Economía por la UAM, PDC por ESADE, licenciado en Derecho por la UCM y posgrado en Derecho del Trabajo por la Escuela de Práctica Jurídica de Madrid. Cuenta con acreditaciones digitales, experiencia como Lean 6 Sigma Black Belt, Fellow de High Education Academy y profesor en diversos programas de Economía Digital, ponente, formador en empresas

Carlos Calvo Mangas

Miquel Santaló Bernat

Álex Bartumeus Rosés

Carlos Núñez Arrabal

José Luis Ferrero

Juan Carlos Muñoz

Daniel Zurriaga Clavel

Santiago Hermosa Martín

Master en Organización Eventos, Convenciones, y Congresos, ESIC Business & Marketing School. Licenciado en Publicidad y Relaciones Públicas, Universidad Pontificia de Salamanca.  Actualmente: Digital Account Director & Digital Strategist, DDB. Anteriormente: Digital Manager, Nestlé. Social Media Strategist, McCann

Sales Manager SMBs EMEA, Google Cloud

Máster en Dirección de Marketing y Gestión Comercial, ESIC Business & Marketing School. Programa Superior en Digital Business, ESIC Business & Marketing School. Máster en Marketing Digital, ESIC Business & Marketing School. Máster en Digital Business, ESIC Business & Marketing School. Anteriormente: Managing Director, McCann Barcelona. Actualmente: Chief Digital Officer, McCann Barcelona

Master en Gestión e Investigación de la Comunicación Empresarial, Universidad Rey Juan Carlos. Licenciado en Comunicación Audiovisual, Publicidad, Marketing y Comunicación Empresarial, Universidad Complutense de Madrid.  Actualmente: Director de Desarrollo de Negocios, Neo Media World. Anteriormente: Director de Cuentas, Ogilvy

Programa de Desarrollo Directivo, PDD-IESE Executive Education. Master en Marketing Digital, EUDE Business School. Master en Dirección de Marketing y Gestión Comercial GESCO - ESIC Business School. Licenciado en Ciencias Económicas y Empresariales, Universidad de Valencia. Actualmente: Commerce Lead Iberia, Publicis Groupe España. Vicepresidente, CDCE Club de Dirigentes de Comercio Electrónico. Anteriormente: Senior Manager eCommerce y Desarrollo de Negocio, Philips Lighting Solutions. 

Master en Marketing Digital, ESIC Business & Marketing School. Licenciatura en Publicidad y Relaciones Públicas, Universidad Complutense de Madrid. Actualmente: Director de Marketing Digital y CRM, Volvo Car España

Master en Dirección de Marketing y Gestión Comercial, ESIC Business & Marketing School. Master in Digital Business, ESIC Business & Marketing School. Postgrado IE Business School. Ingeniería en Telecomunicaciones, Universitat Potitècnica de València (UPV). Actualmente: Director de Ventas y Marketing, Vocento (Las Provincias). Anteriormente: Director de Ventas, ONO. Jefe de Alianzas y jefe de ventas Segmento Jóvenes, nuevos canales y particulares avanzados, Vodafone. Responsable de Soluciones integradas, Airtel

Master en Marketing Digital, ESIC Business & Marketing School. Diplomado en Programación de Bases de Datos en la Web, Bickenhall College of London. Licenciado en Periodismo, Universidad Complutense de Madrid. Actualmente: CEO y Fundador, dobleO. Anteriormente: Search & Social Manager, Altogether Digital / WCRS

*Claustro y ponentes invitados sujeto a cambios

SALIDAS LABORALES

• CMO -  Chief Marketing Officer
• CCO- Chief Communication Officer
• Líder de proyecto de marketing digital
• BDMD- Business Development Manager Digital
• Consultoría en innovación y transformación digital 

UNIDAD DE DESARROLLO PROFESIONAL UDP

La Unidad de Desarrollo Profesional de ESIC está formada por un equipo de profesionales dedicados a impulsar tu trayectoria profesional tanto si estudias en el aula, como si eres Alumni. Puedes contar con la UDP si necesitas introducirte en el mundo laboral, ya que cuentan con un portal de empleabilidad propio, aunque también colaboran con portales internacionales, ferias o eventos de empleabilidad.

Con casi 4.000 ofertas de prácticas y más de 2.000 ofertas de empleo, la UDP cuenta con un ratio de empleabilidad del 95% en alumnos asesorados para el área de Marketing y Ventas, o un 100% para el área de Comunicación, entre otros.

• Portal de empleo
• Asesoramiento y coaching
• Formación a emprendimiento

ESIC EN CIFRAS

En ESIC también hablamos de cifras, y estas son las que nos definen:

Continentes

Acuerdos con Universidades

Nacionalidades

Másteres, Postgrados y cursos especializados

Nuestros campus

Barcelona es un destino atractivo en todos los sentidos. Es perfecta para talentos que buscan acceder a un mercado laboral cualificado, con ese punto de proyección internacional. Mar y montaña, arquitectura inigualable, oferta social y cultural para todos los gustos. Barcelona tiene todo el potencial para que seas la mejor versión de tu yo profesional.

Valencia es la ciudad que además de ofrecerte una gran proyección en tu carrera laboral, lo equilibra con la mejor calidad de vida posible. Es una ciudad asequible, con una gran arquitectura y una vida social muy activa. La esencia de una gran ciudad concentrada en una ciudad pequeña.

Zaragoza es la ciudad perfecta para aquellos que busquen calidad y comodidad con un menor coste de vida. Esta ciudad es la descripción de accesibilidad, ya que se encuentra entre Madrid y Barcelona. Pero no necesitarás salir de Zaragoza, ya que se encuentra en uno de los mejores entornos naturales de España, además de ser un gran centro logístico para muchas empresas a nivel europeo.

PROCESO DE ADMISIÓN

Te acompañamos durante todo el proceso del camino, guiándote y asesorándote para que elijas la mejor opción para tu carrera profesional. Estos son los pasos a seguir:

1 Solicitud

• Solicitas información a través de nuestro formulario.
• Un asesor se pone en contacto contigo en las siguientes 24-48h. 
• Tenéis una primera llamada como toma de contacto y se convoca una asesoría para preguntas y dudas. 
• Se tiene una segunda llamada donde se resuelven todas tus dudas y se te orienta en todo lo que necesites.
• Si el programa te encaja, procedes a postular tu candidatura. 
• Preparas la documentación necesaria (como el título universitario o certificados).
• Realizas un ensayo personal y profesional.
• Entregas toda la documentación.

3 Entrevista

• Una vez que se aprueba la documentación, te citan para una entrevista con el director o directora del programa. 
• En esa entrevista, podréis conversar sobre especificaciones que quieras saber sobre el programa, así como dudas. 

4 Matriculación

• Después de la entrevista, en un plazo de 24-48h tu asesor se pone en contacto contigo para notificarte si has sido aceptado en el programa.
• Una vez has sido aceptado, tienes unos 5 días para formalizar tu matrícula.
• A partir de que la matrícula se haya realizado completamente, se te dan todos tus accesos (aula virtual, correo…).
• Por supuesto, nuestro último paso siempre es darte la enhorabuena y desearte que aproveches tu formación al máximo.

PRECIOS Y MATRÍCULA

La solicitud de información, así como tu postulación de candidatura, es totalmente gratuito. Una vez que has sido aceptado, tienes un plazo para realizar el pago de matrícula. El importe de la matrícula será descontado del precio final del programa.

PRECIO DEL Programa Superior en Marketing Digital [PSMD] EN barcelona

Precio final convocatoria : 11/2024 6.400 €

PRECIO DEL Programa Superior en Marketing Digital [PSMD] EN valencia

Precio final convocatoria : 04/2024 4.800 €

PRECIO DEL Programa Superior en Marketing Digital [PSMD] EN zaragoza

Precio final convocatoria : 05/2024 4.800 €

BECAS Y AYUDAS

No queremos que las cuestiones económicas supongan un obstáculo para que alcances tus objetivos y te asegures una formación con futuro, por ello, te presentamos una amplia batería de posibilidades que te ayudarán en este sentido, tanto el Plan de Becas que hemos elaborado desde ESIC, como aquellas que ponen a tu alcance diferentes organismos públicos o privados. Las becas y ayudas disponibles son las siguientes:

• • Becas propias
• • Becas nacionales
• • Becas internacionales
• • Becas de movilidad para prácticas internacionales
• • Seguro y ayudas

FINANCIACIÓN

ESIC mantiene convenios de financiación con determinadas entidades bancarias en condiciones preferentes para los alumnos matriculados en cualquiera de los programas de la escuela. En la Secretaría del Área se encuentran las normas y condiciones específicas de cada uno de estos convenios. ESIC te ayuda con la financiación de tu Carrera.

Si vives fuera de alguna de las ciudades donde ESIC tiene campus, y buscas alojamiento, te recomendamos una serie de compañías y residencias dedicadas al alojamiento de estudiantes. Busca la que mejor se adapte a tus necesidades.

PLAN IMPULSA ADELANTARSE ES UN PLUS

En ESIC queremos que cada paso que tomes te acerque más y mejor al futuro que estás construyendo. Adelántate y accede a nuestro PLAN IMPULSA:

• INNOVACIÓN. Acceso totalmente gratuito a 3 Workshops sobre IA aplicado a negocio.
• IDIOMAS. Curso online gratuito en el idioma que elijas.
• CERTIFICACIÓNES. Condiciones especiales a través de ESIC Idiomas.

Benefíciate de nuestro PLAN IMPULSA si te matriculas antes del 31 de marzo de 2024 para convocatoria abril y 30 de junio de 2024 para convocatoria octubre.

Desde ESIC nos hemos asociado con la plataforma Flywire para que puedas realizar el pago de tu matrícula de forma segura y cómoda.

AGENDA ESIC

¿Cómo afectará la digitalización de la logística en nuestras empresas?

OPEN DAY EXECUTIVE PROGRAMS

CONTENIDOS PENSADOS PARA TI

¿Qué es la Ley de Pareto o Regla del 80/20?

Si te interesa el mundo comercial, seguramente hayas oído hablar de la ley de Pareto, también conocida como el principio del 80/20.

Intraemprendedor: definición, características y ejemplos

Inteligencia artificial y derecho: ¿cómo se aplica? Ejemplos

No hay duda de que el 2024 va a estar marcado por la inteligencia artificial, que cada vez está irrumpiendo con más fuerza en nuestra vida.

El año del reskilling: la inteligencia artificial está cambiando el marketing

El uso de técnicas de inteligencia artificial (IA) en publicidad no es nuevo, pero la IA generativa fue la protagonista en 2023 con el lanzamiento de diversas herramientas, en particular ChatGPT 3 (se dio a conocer en noviembre de 2022, pero fue el g

OTRAS TITULACIONES QUE PUEDEN INTERESARTE

Programa superior en inteligencia artificial.

Descubre nuestro programa en Inteligencia Artificial y adéntrate en el mundo de posibilidades que ofrece la IA en la gestión de Marketing y Ventas. ¡Entra!

Programa Superior Online en CRM y Marketing Automation

Obtén más información del programa superior en Marketing Automation de ESIC y aprende a plantear una estrategia completa de CRM utilizando Salesforce.

Senior Management Program in Tech & Digital Business

El programa especializado en Tech & Digital Business te capacitará para dirigir y gestionar compañías en un entorno digital. ¡Desarrolla tu perfil en ESIC!

¿TIENES ALGUNA DUDA?

ESIC Universidad y ESIC Business & Marketing School atenderán tu solicitud de información sobre nuestros servicios formativos. Para esta finalidad y las siguientes, puedes oponerte y acceder, rectificar o suprimir tus datos y ejercitar otros derechos como se indica en nuestra política de privacidad.

¿Quieres que un asesor se ponga en contacto telefónico contigo?

¿quieres saber más del psmd.

Rellena el formulario y descárgate el folleto informativo

Déjanos tus datos y te llamamos

ESIC Business & Marketing School atenderán tu solicitud de información sobre nuestros servicios formativos. Para esta finalidad y las siguientes, puedes oponerte y acceder, rectificar o suprimir tus datos y ejercitar otros derechos como se indica en nuestra política de privacidad.

¿Quieres iniciar el proceso de admisión?  

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PhD in Marketing (PhD) IE University (Madrid Campus) Madrid

Program details, minimum cost of living, requirements.

About IE University (Madrid Campus):

IE University is a private university recognized around the world and by the most prestigious associations for its high-quality teaching. With an innovative vision, entrepreneurial spirit, and a focus on humanities and academic rigor, IE University is committed to educating professionals who will make a difference to society. Our campus is  a tech-based urban campus that represents the cutting edge of learning innovation. Located in the heart of the city’s financial district, the IE Tower is the fifth-tallest tower in Madrid and the seventh in Spain.  The 180-meter tower is a bastion of sustainable architecture, providing over 50,000 square meters of dynamic, multi-use space.

About Spain:

Spain is a popular choice for foreign students seeking high quality university education at a very reasonable price. It is one of the most visited European countries and a preferred study destination for many international students who wish to discover its interesting culture and lifestyle. The Kingdom of Spain has a rich history and provides enchanting experiences whether in large cities, the countryside or on the beach.

About the city:

Madrid is a city of students. But it’s also a city of innovators, of entrepreneurs, of foodies, of artists, of tech-heads, of musicians, of footballers…put simply, Madrid is a place where everyone has a place.  No matter what you study and where your passions lie, you’ll find your rhythm in the buzzing capital of Spain, where there’s something happening every single day. From outdoor concerts to international jazz festivals, sports tournaments, global conferences, and food festivals—as well as 12 bank holidays per year—this is truly a city that never sleeps.

PhD Marketing studies programs in Spain

University Carlos III of Madrid

The Times Higher Education World University Rankings is the only global university performance table to judge research-intensive universities across all of their core missions: teaching, research, knowledge transfer and international outlook.

Economic Analysis

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Master in business and finance (research), internationalization of companies and access to new markets.

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Deadline information, best universities with marketing studies in spain.

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Private Master’s Degree in Big Data Analytics

Bachelor's degree in biotechnology, private master's degree in business analytics, double bachelor's degree in business analytics and economics, bachelor's degree in civil engineering, degree in computer engineering, bachelor's degree in design, master’s degree in digital business, bachelor's degree in economics, bachelor's degree in environment and sustainability, master in financial management, global bachelor double degree in international business and international relations, master degree in international construction management mba, master's degree in international trade and economic relations, master’s degree in marketing, bachelor’s degree in mathematical engineering in data science, degree in media studies, degree in physics*, private master's degree in project management, private master's degree in sustainability, circular economy and esg, degree in aerospace and aircraft engineering.

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Located in the heart of Spain, Universidad Europea de Madrid has two main campuses, one in Villaviciosa de Odón and one in Alcobendas, the business district of the Spanish capital. We offer world class facilities no matter what subject you wish to study, from sport to communication, medicine to engineering. You can choose to study in whichever format most suits you, from face-to-face , blended or 100% online . Get in touch with us and find out all the information you need.

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More From Forbes

Real madrid shirt worth $280 million says sports marketing expert.

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A sports marketing expert told AS that Real Madrid's iconic white shirt, or any other that first ... [+] team wears for that matter, is worth an astonishing $280 million (€260 million).

A sports marketing expert told AS how Real Madrid's iconic white shirt, or any other the first team wears for that matter, is worth an astonishing $280.5 million (€260 million) a year.

Manufactured by Adidas, Los Blancos' shirt is often touted as the most valuable in football when all its sponsorship deals are taken into account.

In an interview with Madrid-based newspaper AS , however, Miguel Angel Hernandez, who runs a prestigious agency named FinalScore , went one better than that by stating it is the hottest property in all of sport.

"From the data I have, yes," Hernandez answered, when asked to confirm if the Madrid shirt is the most valuable in sports on the whole, and not just football.

"Right now it can be said that it is at the top, including [above] those of American sports," he added.

Pressed to quantify this in numbers, Hernandez stated that the shirt's current value "is approximately €260 million ($280 million) after the entry of the new sponsor,".

With this, Hernandez was referring to IT giant HP, which announced a partnership with Madrid on February 2 to become its sleeve sponsor.

Around the time the agreement was on the cusp of being revealed, AS reported that HP would pay Madrid $75.5 million (€70 million) a season.

Best High-Yield Savings Accounts Of 2024

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At MARCA , they explained that Fly Emirates hands over the same amount as the main shirt sponsor while the jersey's provider itself Adidas parts with $129.5 million (€120 million) a term.

Combined, these amounts come to just over $280 million, or the €260 million figure Hernandez threw out.

In the rankings of the world's most expensive shirts, Hernandez places Madrid's bitter rivals FC Barcelona in second with approximately $189 million (€175 million) while Manchester City are "a little ahead of Paris Saint-Germain" and crosstown rivals Manchester United on roughly $168 million (€156 million).

Madrid is currently way ahead of the pack, and Hernandez expects the gap to widen if Kylian Mbappe joins from PSG this summer.

"It is obvious that signing great, world-renowned stars like him has a multiple impact outside of the sporting world," Hernandez said.

"A lot of shirts will be sold, [leading to] an increase in the number of followers on social media networks and a greater consumption of the team's matches on television.

"That will directly favor current sponsors, attract new suitors, and benefit the club's own brand. Therefore [the transfer] will help Madrid grow more and make it even bigger," he predicted.

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