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DIGITAL MARKETING STRATEGIES FOR NEXT- GENERATION FILM DISTRIBUTION

Profile image of Ana Falcón

2018, International Journal of Film and Media Arts

Digital distribution led to the rise of next-generation filmmakers, whose content (both short and feature length) was created for and distributed to online audiences (Ryan & Hearn, 2010). Independent companies and large studios (Netflix, Amazon Studios, Hulu) producing next-generation film do not rely on theatrical success, since they work on micropayment, subscription or advertising driven business models. This paper includes a literary review that maps the digital marketing strategies over the purchase journey, and define key performance indicators for each digital marketing strategy. To explore how next-generation film distributors are currently employing digital marketing strategies , a survey and a multiple case study methodology was designed and then implemented. The findings of the literary review, the survey, and case study are used to point out the limitations , industry challenges and research opportunities in the field of next-generation cinema.

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Digital News Distribution and Intermediaries

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  • Barbara Brandstetter 3 ,
  • Jan Krone 4 &
  • Juliane A. Lischka 5  

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Newspaper publishers in German-speaking countries have been facing major challenges in mastering the digital transformation. Beyond digitised news production and consumption, news media companies must also manage the transition from an analogue to a digital sales organisation. The choice of distribution channels is closely linked to normative tasks of journalism, namely, to create a public sphere in which social discourse can be effectively conducted. This article describes the analogue as well as the digital sales organisation and the role of external actors in digital distribution in the form of new intermediaries such as online kiosks, social media platforms and service intermediaries. The chapter thus lays a foundation for the design of a digital sales matrix to maintain the social function of news media.

  • Digital platforms
  • Sales organisation
  • Intermediaries
  • Media change

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Brandstetter, B., Krone, J., Lischka, J.A. (2022). Digital News Distribution and Intermediaries. In: Karmasin, M., Diehl, S., Koinig, I. (eds) Media and Change Management. Springer, Cham. https://doi.org/10.1007/978-3-030-86680-8_22

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Queensland University of Technology, Brisbane Australia

Digital Nollywood: Implications of digital distribution for the Nigerian video industry

Simon, Godwin Iretomiwa (2022) Digital Nollywood: Implications of digital distribution for the Nigerian video industry. PhD thesis, Queensland University of Technology.

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This thesis analyses the implications of digital distribution for the Nigerian video industry (Nollywood). Following a media industry studies research framework and drawing from interviews with more than 50 industry stakeholders, this project argues the advent of digital distribution has opened formal pathways to transnational capital and audiences hitherto unseen in Nollywood. Yet rather than a rational and linear transition away from the industry’s historical informal dynamics, the emergence of streaming services in Nollywood has been marked by complexity, contradiction, and ambivalence through what I suggest are ‘pluriformalising’ market mechanisms.

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Online distributie van Digitale media

Publication.

Een onderzoek naar de invloeden van de digitale distributie op mediaproductie en mediaconsuptie

This research paper focuses on the digital distribution of media products. The main hypothesis is based on the theory of The Long Tail by Anderson and the Resource Dependency Theory by Pfeffer and Salancik et al. Digital distribution makes it possible to offer more diverse products on demand and lowering distribution costs. When using digital distribution strategies are developed to ensure independence from other companies while creating a bond with the consumers. Three media sectors have been selected: newspapers, movies and games. For this research project, three major companies have been chosen to act as case-study’s within these sectors: the NRC Handelsblad, a newspaper which has the first digital newspaper called the iLiad eReader, iTunes Movie Rentals by Apple Inc. poses a the second case to be studied and Valve’s Steam Platform, a piece of software to distribute pc games created by Valve and other independent game developers. These three cases offer insight in the way producers are using online distribution to innovate and set up new business models for the future. The most relevant results of these case-study’s are that the NRC Handelsblad is using digital distribution mainly to profile itself as an innovative and modern company. The company doesn’t see this development as an alternative for its regular distribution channels. Apple however is using digital distribution to create a solid group of consumers who use all kinds of Apple products for their multimedia needs: listen to music and watch movies on iPod, iPhone, AppleTV, Mac computers by using Apple software and buying movies and music through iTunes. Valve, a computer game developer, uses digital distribution to be less dependent of major game publishers. Besides this, the software, called Steam, gives the company an effective weapon against software piracy. The consumer side of the story is based on a survey research conducted through internet. In this survey the respondents were asked several questions about their current use of digital distribution channels followed by questions and statements concerning their vision and attitudes towards digital distribution. The goal of this part of the research project was to find whether the consumers were in line with the producers and how the acceptance of these new technologies. The use of digital distribution by consumers is based on the fact that most of the time it is more convenient then regular distribution. However, when the costs of digital distribution exceeds the costs of regular distribution the consumers pull out. Investing in technological product to make it possible to use certain digital distribution channels, like video on demand, are hard to be justified for the consumer. In the future, technologies will develop to make it more affordable to use digital distribution on a very broad scale. At that time it will be possible to replace certain other products by digital variants. It is most likely that the game industry will be the first one to fully adopt this. Newspaper corporations will hold on to their expensive and intensive way of distributing papers through the existing distribution channels. The company that has the most to gain by switching to digital distribution will most likely be the last one to actually do so.

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Allen-Robertson, James. "Digital culture industry: a history of digital distribution." Thesis, University of York, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546806.

Engler, Richard, and Dwight Tiqui. "DIGITAL DISTRIBUTION SYSTEMS - GET CONNECTED." International Foundation for Telemetering, 2006. http://hdl.handle.net/10150/603928.

Danielsson, Niclas, and Håkan Mattsson. "Prissättning av musik vid digital distribution." Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-395.

Bakgrund: De senaste åren har alltmer musik börjat distribueras digitalt via Internet. Detta har framförallt skett via fildelningsnätverk men under de senaste två åren har allt fler legala tjänster växt fram. Prisnivån hos dessa tjänster är väldigt enhetlig och återförsäljarna har små marginaler på sin försäljning. Teorier påstår att Internet ger möjligheten att skära bort delar i distributionskedjan och det kan leda till lägre priser. Internet ger också ökade möjligheter att ändra priser på daglig basis. Syfte: Det övergripande syftet med uppsatsen är att identifiera och söka förklaringar till prissättningen av musik vid digital distribution.

Metod: Undersökningen har genomförts via 7 personliga intervjuer, 1 telefonintervju och 3 e-mailintervjuer med personer som arbetar i musikbranschen. Dessutom har en enkätundersökning genomförts där 200 studenter från Linköpings universitet deltog.

Resultat: Distributionskedjan kommer inte att kortas av, och det är inte troligt att den nya distributionsformen leder till lägre priser. Transaktionsavgifterna är mycket höga i dagsläget och om dessa avgifter sänks finns det utrymme för prissänkningar. Eftersom Internet ger möjligheter att ändra priser på daglig basis borde musikbranschen använda prissättningen på ett mer dynamiskt sätt genom olika prisstrategier såsom exempelvis skummning och penetrering. Det kommer också att bli mycket viktigt för musikbranschen att försöka skapa ett värde i den digitala musikdistributionen, något som kunden är beredd att betala för. Studenterna i Linköping har god kännedom av musiknedladdning men deras vilja att betala för musiken är begränsad. Studenter är troligtvis en mer priskänslig grupp är förvärvsarbetande personer.

Johansson, Beatrice. "Consumer values in digital music distribution." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150466.

Hlaváček, Ondřej. "Business models of digital audio distribution." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7907.

Simon, Godwin Iretomiwa. "Digital Nollywood: Implications of digital distribution for the Nigerian video industry." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235388/1/Godwin%2BIretomiwa%2BSimon%2BThesis.pdf.

Curreem, Hanif. "A watermarking protocol for digital contents distribution /." View Abstract or Full-Text, 2002. http://library.ust.hk/cgi/db/thesis.pl?COMP%202002%20CURREE.

Carvalho, Hugo Rodrigues Braz de. "Video distribution over fiber." Master's thesis, Universidade de Aveiro, 2012. http://hdl.handle.net/10773/10230.

Nime, Nicole Marie. "The impact of digital technology on documentary distribution." Thesis, University of London, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.589008.

Norén, Andreas. "All-Digital Aggregator for Multi-Standard Video Distribution." Thesis, Linköpings universitet, Kommunikationssystem, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-149301.

Saunders, Heath G. "Wax distribution quantification using digital image analysis techniques." Thesis, This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-11102009-020230/.

Löytynoja, M. (Mikko). "Digital rights management of audio distribution in mobile networks." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514289378.

Gan, Lin. "A new stream cipher for secure digital media distribution." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2002. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ65620.pdf.

Elkington, Ruari B. "The education market for documentary film: Digital shifts in an age of content abundance." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/98494/4/Ruari_Elkington_Thesis.pdf.

Stenborg, Karl-Göran. "Distribution and individual watermarking of streamed content for copy protection /." Linköping : Linköpings universitet, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-4592.

Thomas, Renji George. "A Full Digital Phase Locked Loop." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1268184406.

Ericsson, Ronnie. "Videoproduktion och distribution av gudstjänster." Thesis, Växjö University, School of Mathematics and Systems Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1132.

Sammanfattning: Det är minst lika många människor som besöker arrangemang och gudstjänster i kyrkor som besöker idrottsevenemang. Det behövs studiogudstjänster dock sänds det allt färre Tv-gudstjänster direkt från kyrkor och medlen för att göra detta är också på väg att minskas. Många som ser dessa gudstjänster har av olika orsaker inte möjlighet att besöka en kyrka. Detta kan t ex bero på funktionshinder och sjukdom men också att många äldre har svårt att förflytta sig och se gudstjänster live. Ett sätt för kyrkorna att nå ut på bredare front skulle kunna vara att använda sig av Internet som media.

Syftet med uppsatsen är att genom intervjuer, användningstestning och slutligen prototyptestning, ta fram en lösning för digital överföring av ljud och bild från ett ställe till ett annat via ett IP-nätverk och finna en avvägning mellan det tekniska och användbarheten då användaren har begränsad teknisk kunskap.

Vid datainsamlingen användes en kvalitativ forskningsprocess med intervjuer och observation som insamlingstekniker. Vid användningstesterna användes observation som metod och testpersonerna uppmanades att tänka högt. Analysen av testerna visade vikten av att minimera inblandning av för mycket teknik i lösningarna då områdeskunskapen hos användare varierar kraftigt.

Al-Thyabat, Salah Salem. "Measurement of bulk particulate size distribution by digital image processing." Thesis, University of Nottingham, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.421489.

Pickavance, Keith. "Weight enumerators and weight distribution of KM codes." Thesis, University of Glasgow, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.362947.

Tavakoli, Behrooz, and Mohammadi Ismail. "Digital maturity within distributionA study within the Swedish retail industry." Thesis, KTH, Industriell Management, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-214812.

TAVAKOLI, BEHROOZ, and ISMAIL MOHAMMADI. "Digital maturity within distribution A study within the Swedish retail industry." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-232488.

Peng, Linghua. "Normalizing constant estimation for discrete distribution simulation /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

El-Hami, Mehdi. "Research into a new fault generated noise distribution system fault detector." Thesis, City University London, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.276737.

Ewert, Felix, and Linnea Olby. "Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279644.

De, Young Mikaela, William Lehmus, and Viktor Sundqvist. "Physical Distribution in a Digital World : A study of the gaming industry." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19012.

Chung, Edward C. "The implementation of a personal computer-based digital facsimile information distribution system." Ohio : Ohio University, 1991. http://www.ohiolink.edu/etd/view.cgi?ohiou1183661772.

Al-Atrash, Hussam. "INTEGRATED TOPOLOGIES AND DIGITAL CONTROL FOR SATELLITE POWER MANAGEMENT AND DISTRIBUTION SYSTEMS." Doctoral diss., University of Central Florida, 2007. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3287.

Rajendran, Rajarajan. "Model, design and demonstrate an integrated optical pulse distribution system /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426095.

Cheng, Siuling. "Signal reconstruction from discrete-time Wigner distribution." Thesis, Virginia Tech, 1985. http://hdl.handle.net/10919/41550.

Wigner distribution is considered to be one of the most powerful tools for time-frequency analysis of rumvstationary signals. Wigner distribution is a bilinear signal transformation which provides two dimensional time-frequency characterization of one dimensional signals. Although much work has been done recently in signal analysis and applications using Wigner distribution, not many synthesis methods for Wigner distribution have been reported in the literature.

This thesis is concerned with signal synthesis from discrete-time Wigner distribution and from discrete-time pseudo-Wigner distribution and their applications in noise filtering and signal separation. Various algorithms are developed to reconstruct signals from the modified or specified Wigner distribution and pseudo-Wigner distribution which generally do not have a valid Wigner distributions or valid pseudo-Wigner distribution structures. These algorithms are successfully applied to the noise filtering and signal separation problems.

Kwok, Vi-Keng David. "Effective distribution of high bandwidth to the last mile." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FKwok%5FV.pdf.

Mandrekar, Rohan Uday. "Modeling and Co-simulation of Signal Distribution and Power Delivery in Packaged Digital Systems." Diss., Georgia Institute of Technology, 2006. http://hdl.handle.net/1853/10459.

Barrsäter, Patrik. "Distribution av digitaliserad information : en studie av musikmarknaden." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2107.

Bakgrund: Från att ha förmedlats via grottmålningar, papperstidningar, böcker och skivor har distributionen av contentprodukter blivit smidigare i och med att internet har fått genomslagskraft. Denna typ av distribution är mycket snabbare och dessutom i många fall billigare än de tidigare typerna. Dessutom finns det numer möjligheter för gemene man att publicera och distribuera content.

Syfte: Att undersöka hur contentdistribution i musikindustrin förändras på grund av den pågående övergången från analog till digital ljudförmedling. Dessutom undersöka vad det finns för incitament till fortsatta förändringar i framtiden. Avgränsning: Uppsatsen kommer inte att behandla upphovsrättsliga problem eller försöka föreslå en lösning på problem med icke auktoriserad kopiering.

Genomförande: För att uppfylla syftet har data insamlats från sekundära källor samt genom intervjuer och en enkätundersökning.

Resultat: Distributionen kommer mer och mer ske i elektronisk form, det vill säga via kanaler som internet. Fördelarna relativt den fysiska distributionen är betydande. Denna förändring i distributionskanal får implikationer på marknadsföringen och i hur contentskaparna kan göra för att nå ut till den publiken. En annan följd av digitaliseringen blir att contentskaparna kommer att få större möjligheter att publicera sitt material utan extern hjälp.

Dillon, Monihar. "The orbital period distribution of cataclysmic variables from the Sloan Digital Sky Survey (SDSS)." Thesis, University of Warwick, 2008. http://wrap.warwick.ac.uk/1047/.

Johnstone, Kevin Kennedy. "On the nature and effect of power distribution noise in CMOS digital integrated circuits." Thesis, Middlesex University, 1991. http://eprints.mdx.ac.uk/13368/.

Jansen, van Rensburg Wim Petrus. "Interpreting music consumption data published by the music industry to inform the career choices of music graduates." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62641.

Andrade, Paulo Jorge Afonso de. "Distribution of OFDM and video signals over fiber." Master's thesis, Universidade de Aveiro, 2011. http://hdl.handle.net/10773/7342.

Doble, James Carleton University Dissertation Engineering Electrical. "Distribution of protocol functions in an interworking-based ISDN switching node implementation." Ottawa, 1988.

Nkala, Dumisani Nomagugu. "Towards a model for digital distribution and value capture in the South African music industry." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22812.

Olsson, Johanna. "Fuel dispersion and bubble flow distribution in fluidized beds." Licentiate thesis, Högskolan i Borås, Institutionen Ingenjörshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3580.

Du, Preez Liska. "Effects of selected modes of digital distribution on music consumerism, with reference to the album format." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1427.

Chiwaya, A. A. W. "Polarised polyphase current differential protection for distribution feeder circuits using a digital voice frequency communications channel." Thesis, University of Bath, 1994. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.760664.

Crigler, Walter Douglas. "iMusic/myMusic: The Apple iPod(c), circuits of digital music distribution, and technics of the self." Connect to online resource, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1460197.

Laubscher, Robert Alan. "An investigation into the use of IEEE 1394 for audio and control data distribution in music studio environments." Thesis, Rhodes University, 1999. http://hdl.handle.net/10962/d1006483.

Pomeranz, Ryan. "Theodore is Dying: From Development Through Distribution." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5689.

Grigoryan, Vahagn. "Tom Kabinet - The Aftermath : A critical evaluation of the CJEU's judgment and its market effects on digital distribution." Thesis, Uppsala universitet, Juridiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412156.

Abrahamsson, Daniel, Jens Eriksson, and Martin Larsson. "Oberoende skivbolag i förändringstider : Om den förändrade affärslogiken i skivbolagsbranschen." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1843.

During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves to the changing environment within the music industry and which new alternative sources of income they can use to finance their music production. To do this we used a deductive approach where we started by researching theories we thought were relevant to the subject, which we then used to get valuable information out of our informants.

From our empirical investigations it appears that the independent record labels are rather positive about the future and that they will be able to survive, even though they will have to change their ways of working to a large extent. Our results show that the record labels as we know then will disappear. Instead, the future will consist of music companies where the phonograms mainly will function in marketing purposes and the income will come from other sources like advertising, sponsorship and synchronisation et cetera. The record labels, as we know them, are indeed a fading phenomenon.

Lewin, Lovisa. "Lyx är att inte dela på allt : Begränsningar för auktoriserade återförsäljare i selektiva distributionssystem att använda digitala plattformar." Thesis, Uppsala universitet, Juridiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-350175.

Barros, Sara Pena. "OFDM for data distribution in phased array antennas." Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12879.

Craddolph, Hayden V. "Developing a community of independent film/video producers to foster creation, marketing, and distribution of digital media." online access from Digital Dissertation Consortium, 2006. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?EP21256.

Craddolph, Hayden V. "Developing a community of independent fim/video producers to foster creation, marketing, and distribution of digital media." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only. Hayden Film Festival website, 2006. http://www.haydenfilms.com/.

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Jackpot Digital Signs Distribution Deal With A&W Enterprises, LLC

digital distribution thesis

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The TSX Venture Exchange has neither approved nor disapproved the contents of this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Certain statements contained herein are “forward-looking”. Forward-looking statements may include, among others, statements regarding Jackpot’s future plans, the obtaining ofcustomary regulatory approvals, projected or proposed financings, costs, objectives, economic or technical performance, or the assumptions underlying any of the foregoing. In this News Release, words such as “may”, “would”, “could”, “will”, “likely”, “enable”, “feel”, “seek”, “project”, “predict”, “potential”, “should”, “might”, “objective”, “believe”, “expects”, “propose”, “anticipate”, “intend”, “plan”, “plans” “estimate”, “in due course” and similar words are used to identify forward-looking statements. Forward-looking statements are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those expressed or implied. Although management believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, projections and estimations, there can be no assurance that these assumptions, projections or estimations are accurate. Readers, shareholders and investors are therefore cautioned not to place reliance on any forward-looking statements as the plans, assumptions, intentions or expectations upon which they are based might not occur.

SOURCE: Jackpot Digital Inc.

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Paramount Streaming CEO Tom Ryan on Pluto TV Turning 10, What’s Next for Paramount+ and More: Streaming Biz Is ‘Underestimated by the Market’

By Todd Spangler

Todd Spangler

NY Digital Editor

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Tom Ryan - Paramount Streaming

Tom Ryan co-founded the free, ad-supported streaming service Pluto TV , which launched 10 years ago with a linear TV-like grid and a cluster of “live” channels stocked with online videos. Viacom, one of Paramount Global ’s two predecessor companies, acquired Pluto TV for $340 million in cash in January 2019. Ryan stayed on board as chief exec of Pluto, and in October 2020 he assumed leadership for the parent company’s entire streaming operations , including CBS All Access, which relaunched as Paramount+ in early 2021.

“I think we’re still scratching the surface,” he said in an interview with Variety . Pluto TV has major potential to expand internationally with its integrated distribution model, he said: “It’s really a universally appealing product around the world.”

As for the Paramount+ side of the house, which has soaked up billions of dollars of investment and remains unprofitable, Ryan disputes Wall Street naysayers who believe the subscription play is a lost cause. Does it make sense to shut down Paramount+ and cede victory to Netflix, Disney and Amazon? “I fundamentally disagree with that analysis,” he said. (Ryan, by the way, declined to discuss the M&A talk swirling around Paramount Global .)

Here’s a transcript of Variety ’s interview with Ryan, edited for length and clarity:

Take us back to the beginning of when you were part of the founding team at Pluto TV. What was the original vision for the service?

At what point did the light bulb go off and you were like, “Hey, we can bring premium TV [content] to this thing?”

So we launched this, again, April Fools’ Day 2014 and we were excited by the progress. The viewership was better than it was on other similar services serving up that type of content. However, we couldn’t monetize through the YouTube API. So we started to license similar content directly from [multichannel networks]. The MCNs were looking for additional distribution channels. They didn’t want to be just on YouTube and beholden to YouTube alone. So a lot of them were willing to license their content to us even though we didn’t have a big user base or any real revenue.

There’s some things from back then that still work well today on Pluto, things like FailArmy, and we still have our Cats 24/7 channel , for example. But by and large, we couldn’t build a sustainable business on web and mobile with short-form curated channels, and we needed to get into longer-form, more traditional TV programming. Even when we did that, we found that on web and mobile it was much more difficult to monetize because you couldn’t get people to truly lean back and watch in the way in which we hoped people would watch to allow for sufficient monetization.

Ten years ago, the model for free, ad-supported TV was already well established, with broadcast TV Why was there skepticism in the early days that Pluto could become a viable outlet for premium content that was totally free?

I think a few reasons. As all startups do, you sort of launch a product with a thesis and some of that thesis turns out to be right. Some of it turns out to be wrong, and you learn and iterate, and hopefully you can find a way to a sustainable business. But you know, with Pluto, I think we were partly a victim of our initial [minimum viable product feature set] in that we didn’t become known as a true [free, ad-supported streaming TV] player really for another couple of years, because that’s when we moved to the living room and really had a broader array of channels that were traditional long-form TV programming that viewers could lean back and enjoy.

But I’d say probably the biggest thing was just the general conventional wisdom, back in the day, that everyone believed the future of streaming would look like Netflix, where it would be subscription, no advertising and on-demand. And here we were, as this company where we were linear in the age of on-demand. We were ad-supported at a time when people thought ads would not exist on streaming.

So at some point you caught the attention of Viacom and [CEO] Bob Bakish. How did that all come together?

You could have cashed out [after Viacom bought Pluto TV] and done something else. Why did you stay?

Because first of all, Pluto’s my baby. I love seeing it grow. And you know, we grew the business significantly in that time… Taking it to over a billion-dollar business in just a few short years was for me, very gratifying. Our last reported [monthly active user] number, which was about nine months ago, was 80 million. So scaling a service to that level for me was particularly attractive. So No. 1 was, I wanted to continue to grow what I had started. Two was, I had stood up and sold my team on why this was the right partner. And I still believe that was absolutely the right partner for us to work with. And I wasn’t going to just, you know, jump ship immediately after the deal closed. And then lastly, I really appreciated Bob’s approach as an executive in the media business and someone who really wanted to partner with me to turn Viacom into a streaming player and then ultimately Paramount into a streaming player.

How has Pluto changed in the past decade?

It’s vastly larger, it’s global, it is really a force to be reckoned with in streaming. We’re the only FAST player that’s announced profitability. The only one that’s announced, to my knowledge, that we crossed a billion in revenue. We scaled this business really quickly, and it’s now a central part of our overall Paramount streaming business, which as we reported recently delivered $6.7 billion revenue in 2023. We use both Paramount+ and Pluto TV symbiotically to feed off of each other and to help build each other. And so it’s become a really big, global business that I’m very proud of, and I’m so grateful for the team that I’ve got around me that has helped me bring it to that point.

What are the synergies between Pluto and Paramount+? How are you trying to optimize those?

Yeah, we continue to optimize those. Pluto is a huge funnel for brand awareness and ultimately subscription consideration for Paramount+ because we promote Paramount+ not just with advertising on Pluto but also with dedicated channels that include Paramount+ content. We also have brought Pluto-style channels into Paramount+. Being able to bring Paramount+ original programming in front of the pay window on Pluto has been great for Pluto audiences, and being able to promote back for subscription consideration from Pluto to Paramount+ has proven to be very effective. And we’re taking the learnings of the best of each product and trying to apply it to the other. So there’s a bunch of things that we’re doing on the data side between the platforms, there’s a bunch of things that we’re doing just in terms of technology and feature sets.

How do you decide what content goes on which service?

The company has said Paramount+ is expected to be profitable in the U.S. by the end of 2025. What are the key factors to achieve that?

Listen, we’re only three years in the market with Paramount+. It’s kind of hard to believe. It feels it feels like longer. But you know, we’ve been in the market for three years, we’ve achieved 67.5 million subscribers [as of the end of 2023]. In such a short period of time, you know, it’s been quite staggering. So it’s really driving subscribers, driving ARPU [average revenue per subscriber] and being able to leverage our cost base more effectively. When you just zoom out a little bit in our streaming segment, direct-to-consumer revenue in 2020 was $1.8 billion. As I mentioned, we closed out ’23 at $6.7 billion and we hit our peak investment year ahead of expectations. So we are very rapidly bridging the gap here to deliver a very successful streaming business that I feel is underestimated by the market.

[Paramount Global CFO] Naveen [Chopra] suggested on the Q4 call that there’s going to be an $800 million content write-down in the first quarter , out of a $1 billion total one-time charge. How is that going to affect Paramount+ and Pluto?

I mean, I feel we’re very well positioned given the content offering that we have on both services to compete. We wouldn’t be announcing things like we announced at earnings if I didn’t feel that way.

Some analysts have said, “You know, Paramount Global should shut down Paramount+” and become an arms dealer [selling content] to other platforms. You’ve heard this. The theory is that you simply can’t get the scale to compete globally with Netflix or Disney+. Why is that wrong?

I think I just explained why. We just grew from $1.8 billion to $6.7 billion in three years. Pluto’s a key part of that segment; it has been profitable for a few years. Paramount+ is going to be domestically profitable next year, and we’re going to get this segment profitable [overall] after that. And so I fundamentally disagree with that analysis.

What’s next for the business? Where is the growth going to come from?

On the global side [with Pluto] — and this is one of the things when I look back at what’s changed so much — we’re in over 35 markets. And when you think about FAST, it’s free television. As I look out into the future, it’s really a universally appealing product around the world. There’s huge headroom here in the U.S. for FAST. I think we’re still scratching the surface. But globally, we already see a third of our viewership coming from outside of the U.S., and we’re just getting started there. We’ve got really strong partnerships where we’re able to go in with the best-of-breed local partner. They bring local content, local ad sales and local marketing ability and we bring our global technology and product platform with Pluto, all of our Paramount Global content and together we’re able to really accelerate FAST in a particular market.

You’ve touted Pluto’s integrated distribution strategy. What does that look like, how did it come about?

We basically knew when we were building Pluto that this was going to be a highly competitive market and that there were going to be a lot of different players who would want to get into it. Most notably, with the connected TV platforms like Roku, Samsung, Vizio, LG, etcetera, we decided it was better to join them in order to grow Pluto than to try to just build our business independently. And so Pluto really started focusing on helping these platforms launch their own their own FAST platforms from very early on. Getting a large portion of Pluto into every major connected TV platform… that’s not picked up by things like Nielsen’s Gauge [viewer measurement report for the U.S.]. So I feel we’re underrepresented there. If you look at our total viewing hours, about a third of our total viewing hours are coming from this integrated distribution strategy that we pioneered and which continues to be a growing, important part of our business today.

Over the long term, does Pluto have better margins than a subscription VOD service like Paramount+?

Well, FAST is a more capital-efficient business. We pioneered the 50-50 rev-share model that everyone generally uses now in the category. And so it’s no coincidence that a little start-up was the company that was able to actually pioneer and popularize this whole new category of streaming because it is much more capital efficient. Whereas yeah, a paid streaming service needs to invest, you know, billions of dollars in original programming if you’re going to be at a mainstream-scale offering from the get-go before you have any subscribers. That’s really much more of a fixed-cost approach than a variable-cost approach. FAST is much more of a variable-cost approach, which is why we were able to build it as a little start-up and then scale to what it is today. [With SVOD] it’s basically getting enough subscribers paying you enough money to more than offset your content and marketing and of course team costs, but it’s really content and those content costs are pretty fixed and you only start really getting leverage over those once you hit a certain subscriber number, which is why we’re so excited that we’ve already gotten to 68 million subscribers in three years. You guys have done a couple of bundle deals with Paramount+. Are the subscriber dynamics different? Is that strategy going to continue?

Yeah, we’ve got hard bundle deals with the likes of Sky and Canal+ in Europe, we’ve got the Walmart+ deal here in the U.S. Bundling has been a big part of how we’ve grown Paramount+ over the years. So we’re absolutely going to continue bundling. The advantages of each bundle are different, and it depends on the dynamics of how the customer accesses the app, or the content, who the partner is, etcetera. So there’s too many variables to just give a one-size-fits-all response except to say that in many cases the advantages that you can get from having a bundled partnership are that your customer-acquisition costs can approach, or even be, zero — because the partner is acquiring the customer for you, and those bundled customers can be quite sticky because they’re part of a larger bundle.

We don’t have any plans to announce right now regarding that.

Why do you think Netflix did that?

You’d have to ask Netflix.

OK, fair enough. Well, Tom, thanks again. And I guess you’re going to stick around for another 10 years, at least?

[ Laughs ] I’m enjoying what I’m doing, so I hope to continue building Pluto TV and Paramount+ long into the future.

SEE ALSO: What’s Next for Paramount? Shari Redstone Has a Preferred M&A Path

Now dig into a data-fueled VIP+ subscriber report …

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Jackpot Digital Signs Distribution Deal With A&W Enterprises, LLC

VANCOUVER, BC / ACCESSWIRE / April 2, 2024 / Jackpot Digital Inc. (the "Company" or "Jackpot") (TSXV:JJ)(TSXV:JJ.WT.B)(TSXV:JJ.WT.C)(US OTCQB:JPOTF)(Frankfurt Exchange:LVH3), a leading manufacturer of electronic multiplayer dealerless poker tables, announces that it has signed a distribution agreement with A&W Enterprises, LLC ( "A&W Enterprises" ) to distribute, install and service the Company's Jackpot Blitz® casino machines throughout tribal casinos in the State of Oklahoma and other regions in the United States.

Due to its location bordering the State of Texas, Oklahoma is a large gaming market with 139 casinos and US$4.36 billion in gross gaming revenue (source American Gaming Association). The Oklahoma territory boasts several large casino properties and includes the 600,000 square foot WinStar World Casino, located in Thackerville, Oklahoma, and owned by The Chickasaw Nation.

Jackpot CEO, Mr. Jake Kalpakian, states "We are excited to collaborate with A&W Enterprises as we expand into the Oklahoma market. A&W Enterprises is a trusted distributor with a long-standing reputation and deep relationships in this market. We anticipate that this turnkey relationship will accelerate our ability to deploy our Jackpot Blitz® machines into many well-known casinos throughout Oklahoma."

In addition to Jackpot's cruise ship customers, which include Carnival Cruises, Virgin Voyages, Princess Cruises, Holland America, AIDA, and Costa Cruises, Jackpot has announced land-based installations or orders in the Canadian provinces of Québec and Saskatchewan, 12 states and territories in the U.S., including California, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Montana, Nevada, Oregon, South Dakota, U.S. Virgin Islands, Washington, as well as several international jurisdictions.

To view a short video of Jackpot Digital's Brand Ambassador, Pro Football Hall of Fame and Super Bowl winning coach, Jimmy Johnson, describing the advantages of the world leading Jackpot Blitz®, click the thumbnail below:

digital distribution thesis

About A&W Enterprises, LLC A&W Enterprises distribute Class 2 and Class 3 electronic gaming machines within tribal casinos in Oklahoma and the rest of the United States. A&W Enterprises also maintain and provide on-site technical services for all games that are distributed throughout the footprint. Additionally, A&W Enterprises provide various consulting services within the tribal gaming industry. To learn more about A&W Enterprises, please visit https://www.aw-gaming.com.

About Jackpot Digital Inc. A positive disruptor in the casino business, Jackpot Digital Inc. is a leading manufacturer of dealerless multiplayer electronic poker tables for the cruise ships and land-based regulated casino industries. The Company specializes in dealerless poker which is complemented by a robust suite of backend tools for casino operators to efficiently control and optimize their poker business.

For more information on the Company, please contact Jake H. Kalpakian, President and CEO, at (604) 681- 0204 ext. 6105, or visit the Company's website at www.jackpotdigital.com .

On behalf of the Board of Jackpot Digital Inc.

"Jake H. Kalpakian" _____________________________ Jake H. Kalpakian President & CEO

Trading in the securities of the Company should be considered speculative.

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Certain statements contained herein are "forward-looking". Forward-looking statements may include, among others, statements regarding Jackpot's future plans, the obtaining of customary regulatory approvals, projected or proposed financings, costs, objectives, economic or technical performance, or the assumptions underlying any of the foregoing. In this News Release, words such as "may", "would", "could", "will", "likely", "enable", "feel", "seek", "project", "predict", "potential", "should", "might", "objective", "believe", "expects", "propose", "anticipate", "intend", "plan", "plans" "estimate", "in due course" and similar words are used to identify forward-looking statements. Forward-looking statements are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those expressed or implied. Although management believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, projections and estimations, there can be no assurance that these assumptions, projections or estimations are accurate. Readers, shareholders and investors are therefore cautioned not to place reliance on any forward-looking statements as the plans, assumptions, intentions or expectations upon which they are based might not occur.

SOURCE: Jackpot Digital Inc.

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