what is the author's purpose in writing a persuasive essay

Persuasion/Argument

Writing for Success

Learning Objectives

Determine the purpose and structure of persuasion in writing.
Identify bias in writing.
Assess various rhetorical devices.
Distinguish between fact and opinion.
Understand the importance of visuals to strengthen arguments.
Write a persuasive essay.

THE PURPOSE OF PERSUASIVE WRITING

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

THE STRUCTURE OF A PERSUASIVE ESSAY

The following five features make up the structure of a persuasive essay:

Introduction and thesis
Opposing and qualifying ideas
Strong evidence in support of claim
Style and tone of language
A compelling conclusion

CREATING AN INTRODUCTION AND THESIS

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

ACKNOWLEDGING OPPOSING IDEAS AND LIMITS TO YOUR ARGUMENT

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

Foreign policy
Television and advertising
Stereotypes and prejudice
Gender roles and the workplace
Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

BIAS IN WRITING

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

THE USE OF I IN WRITING

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad. I think smoking is bad.

In the first sentence, the rightful subject, smoking, is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

An engaging introduction
A reasonable, specific thesis that is able to be supported by evidence
A varied range of evidence from credible sources
Respectful acknowledgement and explanation of opposing ideas
A style and tone of language that is appropriate for the subject and audience
Acknowledgement of the argument’s limits
A conclusion that will adequately summarize the essay and reinforce the thesis

FACT AND OPINION

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Exercise 1, and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Exercise 2, come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

USING VISUAL ELEMENTS TO STRENGTHEN ARGUMENTS

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

WRITING AT WORK

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace.

WRITING A PERSUASIVE ESSAY

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

“In my essay I will show why extinct animals should (not) be regenerated.”
“The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

What arguments support your thesis?
What is the best order for your arguments?
What evidence do you have?
Will you address the opposing argument to your own?
How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

Choose an issue you truly care about
Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

You show you’ve done your research: you understand the issue, both sides
You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

How is that advertisement working to convince you to buy a product?
How is a political candidate arguing for you to vote for them?
How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

what is the author's purpose in writing a persuasive essay

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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How to Write a Persuasive Essay

Connecting With Readers on an Emotional Level Takes Skill and Careful Planning

Writing Essays
Writing Research Papers
English Grammar
M.A., English Literature, California State University - Sacramento
B.A., English, California State University - Sacramento

When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than making an argument , which involves using facts to prove a point. A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener to completely change their minds, but rather to consider an idea or a focus in a different way. While it's important to use credible arguments supported by facts, the persuasive writer wants to convince the reader or listener that his or her argument is not simply correct, but convincing as well.

The are several different ways to choose a topic for your persuasive essay . Your teacher may give you a prompt or a choice of several prompts. Or you may have to come up with a topic, based on your own experience or the texts you've been studying. If you do have some choice in the topic selection, it's helpful if you select one that interests you and about which you already feel strongly.

Another key factor to consider before you begin writing is the audience. If you're trying to persuade a roomful of teachers that homework is bad, for instance, you'll use a different set of arguments than you would if the audience was made up of high school students or parents.

Once you have the topic and have considered the audience, there are a few steps to prepare yourself before you begin writing your persuasive essay:

Brainstorm. Use whatever method of brainstorming works best for you. Write down your thoughts about the topic. Make sure you know where you stand on the issue. You can even try asking yourself some questions. Ideally, you'll try to ask yourself questions that could be used to refute your argument, or that could convince a reader of the opposite point of view. If you don't think of the opposing point of view, chances are your instructor or a member of your audience will.
Investigate. Talk to classmates, friends, and teachers about the topic. What do they think about it? The responses that you get from these people will give you a preview of how they would respond to your opinion. Talking out your ideas, and testing your opinions, is a good way to collect evidence. Try making your arguments out loud. Do you sound shrill and angry, or determined and self-assured? What you say is as important as how you say it.
Think. It may seem obvious, but you really have to think about how you are going to persuade your audience. Use a calm, reasoning tone. While persuasive essay writing is at its most basic an exercise in emotion, try not to choose words that are belittling to the opposing viewpoint, or that rely on insults. Explain to your reader why, despite the other side of the argument, your viewpoint is the "right," most logical one.
Find examples. There are many writers and speakers who offer compelling, persuasive arguments. Martin Luther King Jr.'s " I Have a Dream " speech is widely cited as one of the most persuasive arguments in American rhetoric. Eleanor Roosevelt's " The Struggle for Human Rights " is another example of a skilled writer trying to persuade an audience. But be careful: While you can emulate a certain writer's style, be careful not to stray too far into imitation. Be sure the words you're choosing are your own, not words that sound like they've come from a thesaurus (or worse, that they're someone else's words entirely).
Organize. In any paper that you write you should make sure that your points are well-organized and that your supporting ideas are clear, concise, and to the point. In persuasive writing, though, it is especially important that you use specific examples to illustrate your main points. Don't give your reader the impression that you are not educated on the issues related to your topic. Choose your words carefully.
Stick to the script. The best essays follow a simple set of rules: First, tell your reader what you're going to tell them. Then, tell them. Then, tell them what you've told them. Have a strong, concise thesis statement before you get past the second paragraph, because this is the clue to the reader or listener to sit up and pay attention.
Review and revise. If you know you're going to have more than one opportunity to present your essay, learn from the audience or reader feedback, and continue to try to improve your work. A good argument can become a great one if properly fine-tuned.
100 Persuasive Essay Topics
50 Argumentative Essay Topics
100 Persuasive Speech Topics for Students
Examples of Great Introductory Paragraphs
How to Write and Structure a Persuasive Speech
Persuasion and Rhetorical Definition
Persuasive Writing: For and Against
How to Write a Good Thesis Statement
Ethos, Logos, Pathos for Persuasion
Tips on How to Write an Argumentative Essay
5 Steps to Writing a Position Paper
What Is Expository Writing?
49 Opinion Writing Prompts for Students
How to Write a Narrative Essay or Speech
Writing Prompt (Composition)
Convince Me: A Persuasive Writing Activity

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13.7: Writing a Persuasive Essay

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Amber Kinonen, Jennifer McCann, Todd McCann, & Erica Mead
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Acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This, too, helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

key takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence from credible sources. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

Examples of Essays

“The Case Against Torture,” by Alisa Solomon
“The Case for Torture,” by Michael Levin
“Supporting Family Values,” by Linda Chavez
“Gay ‘Marriage’: Societal Suicide,” by Charles Colson
“Waste Not, Want Not,” by Bill McKibben
“Forget Shorter Showers” by Derrick Jensen
“Why Women Still Can’t Have It All,” by Ann-Marie Slaughter
“Having it All?’ How About; ‘Doing the Best I Can?’” by Andrew Cohen
“Against Headphones” by Virgina Heffernan
“I Have a Dream,” by Martin Luther King Jr.

How to Write a Persuasive Essay?

30 May, 2020

13 minutes read

Author: Tomas White

Did Shakespeare write all his own works? Is climate change real? Do dogs make better pets than cats? All these topics and more could be subjects for a persuasive essay. While other essays are meant to entertain, such as narrative essay, or inform such as informative essay, the goal of a persuasive essay is to champion a single belief.

What Is a Persuasive Essay?

It is a piece of academic writing that clearly outlines the author’s point of view on a specific issue or topic. The main purpose behind this type of paper is to lay out facts and present ideas that convince the reader to take the author’s side (on the issue or question raised).

There is a common misconception that a persuasive essay is the same as an argumentative essay . This is far from the truth. While an argumentative essay presents information that supports the claim or argument, it is the persuasive type that serves only one mission – to persuade the reader to take your side of the argument.

This article will cover the main steps of writing a good persuasive essay. Let’s get straight into it.

Which Steps to Take?

This guide will provide all the necessary information for students to create an outstanding essay. We’ll review the whole process from outline and research to drafting and revision. As with most academic essays, the persuasive essay should have an intro, several body paragraphs, and a conclusion. Your body paragraphs should present the research, whereas your introduction’s purpose is to provide background information, and the conclusion should review the strongest points of your essay.

1. Conduct research and pre-write

A good essay requires some work before you begin to write. It’s always helpful to sit down and do some prewriting. Consider answering the following questions before you conduct any research:

What audience am I writing for?
What information will be useful to my audience?
What background information would be relevant to this topic?
What are the different sides of this issue?
What side will I persuade the audience to take?
What type of primary resources would be best for this topic?

Related Post: 100 Persuasive essay topics

Once you’ve answered these prewriting questions, it’s time to choose your approach . Select an approach that you are comfortable arguing for, and look for sources that support this particular viewpoint. It’s imperative that you understand your target audience. Finally, it’s time to do your research. Go into the research process armed with the following tools:

At least 10–20 different search terms relevant to the topic
A list of best sources: books, journal articles, magazine articles, newspaper articles etc.
Required citation method (MLA, APA, Chicago…)
A note-taking method that works best for you (notecards, sentence outlines…) Organize ideas and examples

2. Organize ideas and examples

As you’re conducting research, save yourself some time and organize the ideas as you find them. All of your claims should be supported with proper examples – illustrate ideas with the help of vivid examples. Reflecting on your own real-life experiences can be just as good as using more conventional examples.

Evaluate the purpose of the research and place it in a section where it directly supports the main idea of the paragraph.

Persuasive essay example

Don’t hesitate to use this paper as an example of a persuasive essay. Remember that at Handmadewriting You may order a paper on any topic. We’re ready for your tasks 24/7!

3. Create a persuasive essay outline

Outlines are a useful way to see what you’ve found, and what you still need to find to create a strong, balanced argument regarding the topic of your essay. By creating an outline, you’ll be able to see if you’ve found information that supports the idea within the topic sentence for everybody paragraph or for only two out of the three. The outline also helps you create an argument that flows. Remember: body paragraphs should always be organized weakest to strongest—that way the audience is left with the best paragraph.

Here is an outline example:

For this example outline, the student needs to find research for each country and its form of government. Once it has been gathered, it’s time to begin drafting the paragraphs.

Check our writing guide for a Persuasive Essay Outline:

4. Compose the introduction

Each introduction should begin with a hook. This sentence draws the reader into the topic by “hooking” his or her interest. A hook is typically one of four types of sentences:

A fact or statistic
A quotation
A rhetorical question
An anecdote

In persuasive writing, the introduction paragraph tends to be longer than in other academic essays. This is because all sides of the controversial must be introduced and defined. Remember: not every issue will have two sides; many issues are very complex and may have three or four or more sides that need to be acknowledged, defined, and discussed before moving into the body paragraphs.

Related post: Complete Essay Introduction Guide

Not sure how a subject could have more than merely two sides? Let’s take a look at a typical persuasive essay assigned in social studies or history class: what kind of government is the best? In order to answer this question, the student would have to acknowledge and consider the most common forms of government including a democracy, theocracy, dictatorship, and monarchy. A well-written persuasive essay would introduce all the forms and define them in the intro before delving into the strengths and weaknesses within the body paragraphs.

5. Create a thesis statement

The final part of your introduction should cover the thesis statement . A thesis statement is a brief summary that describes the main argument of your paper. It helps you demonstrate your knowledge of the subject and create a context for your arguments. After reading your thesis statement, a reader should be able to understand your position and recognize your expertise in a particular field.

This statement should be argumentative in nature and clearly state which side you are going to take. As the last sentence in the introduction, it acts as a natural transition to the first body paragraph. A thesis statement is usually only one or two sentences long , but it can sometimes extend to a full paragraph. You are not presenting any evidence since it is merely a description of intent at this stage.

Thesis statement does not state your opinion or list facts but rather identifies what you will be arguing for or against within the body of your essay. Thesis statements should be accurate, clear, and on-topic.

Tips for a great introduction

Introduce all sides of the issue
Provide key background information relevant to the subject
Clearly state which side is stronger, and why
Formulate body paragraphs

Like most other academic essays, the body paragraphs should follow the typical format of including five kinds of sentences:

Topic sentence
Background sentence
Quotations of support from primary sources
Analysis of support
Conclusion/transition sentence

While there are five kinds of sentences, there will likely be more than five sentences in the paragraph. There may be several background sentences, and in your research, you may find quotations from several different sources to include in one paragraph…that’s great! The most important part of the paragraph is the analysis section; this is where you make your case for supporting or weakening an argument.

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6. Counter Arguments

A key aspect of a persuasive essay is the counter-argument. This form of argument allows the writer to acknowledge any opposition to their stance and then pick it apart. For example, if the essay writer is arguing that democracy is the best form of government, he or she needs to take the time to acknowledge counter-arguments FOR other forms of governments and then disprove them. Including counter arguments as paragraphs themselves ultimately strengthens one’s own argument.

Hints for Great Body Paragraphs

Create clear, concise topic sentences
Provide correctly quoted support from primary sources
Thoroughly analyze the support to strengthen your position
Use strong persuasive language such as:

7. Sum up the conclusion

This paragraph signals the end of your essay. Want to know how to write a stellar conclusion? First, don’t introduce any new information. The cardinal rule of conclusion paragraphs is this: only discuss what’s already in the paper. Begin by restating the thesis; this reminds the audience about the essay’s goals and purpose. Next, review the main points covered in the body paragraphs.

Finally, here’s where the persuasive essay is a bit different than other academic essays: the call to action . In this type of essay, the conclusion should offer a call to action; if the reader agrees with the writer’s thesis then he or she should be willing to take some form of action. Set forth a call to action before ending the essay.

In order to create a proper conclusion, ask yourself a question: “what’s the takeaway for the reader?” Unlike the conclusion in an informative essay , the final section of your persuasive essay should emphasize your own view on the argument or issue.

Hints for a Great Conclusion

Restate the thesis to link back to the introduction and remind the reader of your argument
Review the paper’s stronger points to persuade the audience of a particular side
End with a strong call to action

8. Revise your essay

Done the first draft? Then, it’s time to revise to make the essay stronger both content-wise and grammatically. Check out these great questions to help you:

Does the essay begin with a hook that captures the reader’s interest?
Does the introduction introduce all sides of the issue and provide background information?
Does the introduction end with a clearly worded thesis statement?
Does the essay clearly convey a specific position regarding the topic?
Are the counter-arguments stated and refuted?
Do the body paragraph offer relevant and reliable research to substantiate claims?
Does the conclusion review the main points made within the paper?
Are all sentences complete and grammatically correct?

Once you are through with the seven steps of persuasive essay writing, you can happily enjoy what you have accomplished. Feel free to submit the final piece to your professor/instructor.

Be sure to check the persuasive essay sample, completed by our essay writers . Link: Persuasive essay on Global Warming

Remember: writing is more of triathlon than a walk in the park. Just like a triathlon involves three key components, so too does writing: brainstorming, drafting, and revising. Begin your essay early and work through the various stages of writing to ensure that the final product is polished and grammatically flawless. If your school offers a Writing Center, use these resources.

It’s hard to catch one’s own mistakes, so ask a classmate or friend to review your paper. And don’t forget about your professional essay writing service! Skip the stress of beginning the assignment the night before it’s due and instead plan out your writing process and begin as soon as you receive the assignment. While content and grammar are the major players “gradewise”, don’t discount formatting. How you format your final paper is the first impression your professor will have of your work. Therefore, take the time to check the margins, font, headings, spacing, title page, and Works Cited page to ensure that they meet the professor’s expectations.

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persuasive essay

What is persuasive essay definition, usage, and literary examples, persuasive essay definition.

A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist’s goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.

Persuasive Essay Topic Criteria

To write an effective persuasive essay, the essayist needs to ensure that the topic they choose is polemical, or debatable. If it isn’t, there’s no point in trying to persuade the reader.

For example, a persuasive essayist wouldn’t write about how honeybees make honey; this is a well-known fact, and there’s no opposition to sway. The essayist might, however, write an essay on why the reader shouldn’t put pesticides on their lawn, as it threatens the bee population and environmental health.

A topic should also be concrete enough that the essayist can research and find evidence to support their argument. Using the honeybee example, the essayist could cite statistics showing a decline in the honeybee population since the use of pesticides became prevalent in lawncare. This concrete evidence supports the essayist’s opinion.

Persuasive Essay Structure

The persuasive essay generally follows this five-paragraph model.

Introduction

The introduction includes the thesis, which is the main argument of the persuasive essay. A thesis for the essay on bees and pesticides might be: “Bees are essential to environmental health, and we should protect them by abstaining from the use of harmful lawn pesticides that dwindle the bee population.”

The introductory paragraph should also include some context and background info, like bees’ impact on crop pollination. This paragraph may also include common counterarguments, such as acknowledging how some people don’t believe pesticides harm bees.

Body Paragraphs

The body consists of two or more paragraphs and provides the main arguments. This is also where the essayist’s research and evidential support will appear. For example, the essayist might elaborate on the statistics they alluded to in the introductory paragraph to support their points. Many persuasive essays include a counterargument paragraph to refute conflicting opinions.

The final paragraph readdresses the thesis statement and reexamines the essayist’s main arguments.

Types of Persuasive Essays

Persuasive essays can take several forms. They can encourage the reader to change a habit or support a cause, ask the reader to oppose a certain practice, or compare two things and suggest that one is superior to the other. Here are thesis examples for each type, based on the bee example:

Call for Support, Action, or Change : “Stop using pesticides on your lawns to save the environmentally essential bees.”
Call for Opposition : “Oppose the big businesses that haven’t conducted environmental studies concerning bees and pesticides.”
Superior Subject : “Natural lawn care is far superior to using harmful pesticides.”

The Three Elements of Persuasion

Aristotle first suggested that there were three main elements to persuading an audience: ethos, pathos, and logos. Essayists implement these same tactics to persuade their readers.

Ethos refers to the essayist’s character or authority; this could mean the writer’s name or credibility. For example, a writer might seem more trustworthy if they’ve frequently written on a subject, have a degree related to the subject, or have extensive experience concerning a subject. A writer can also refer to the opinions of other experts, such as a beekeeper who believes pesticides are harming the bee population.

Pathos is an argument that uses the reader’s emotions and morality to persuade them. An argument that uses pathos might point to the number of bees that have died and what that suggests for food production: “If crop production decreases, it will be impoverished families that suffer, with perhaps more poor children having to go hungry.” This argument might make the reader empathetic to the plight of starving children and encourage them to take action against pesticide pollution.

The logos part of the essay uses logic and reason to persuade the reader. This includes the essayist’s research and whatever evidence they’ve collected to support their arguments, such as statistics.

Terms Related to Persuasive Essays

Argumentative Essays

While persuasive essays may use logic and research to support the essayist’s opinions, argumentative essays are more solely based on research and refrain from using emotional arguments. Argumentative essays are also more likely to include in-depth information on counterarguments.

Persuasive Speeches

Persuasive essays and persuasive speeches are similar in intent, but they differ in terms of format, delivery, emphasis, and tone .

In a speech, the speaker can use gestures and inflections to emphasize their points, so the delivery is almost as important as the information a speech provides. A speech requires less structure than an essay, though the repetition of ideas is often necessary to ensure that the audience is absorbing the material. Additionally, a speech relies more heavily on emotion, as the speaker must hold the reader’s attention and interest. In Queen Elizabeth I’s “Tilbury Speech,” for example, she addresses her audience in a personable and highly emotional way: “My loving people, We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear.”

Examples of Persuasive Essay

1. Martin Luther King, Jr., “Letter From Birmingham Jail”

Dr. King directs his essay at the Alabama clergymen who opposed his call for protests. The clergymen suggested that King had no business being in Alabama, that he shouldn’t oppose some of the more respectful segregationists, and that he has poor timing. However, here, King attempts to persuade the men that his actions are just:

I am in Birmingham because injustice is here. Just as the prophets of the eight century B.C. left their villages and carried their ‘thus saith the Lord’ far beyond the boundaries of their hometowns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my hometown.

Here, King is invoking the ethos of Biblical figures who the clergymen would’ve respected. By comparing himself to Paul, he’s claiming to be a disciple spreading the “gospel of freedom” rather than an outsider butting into Alabama’s affairs.

2. Garrett Hardin, “The Tragedy of Commons”

Hardin argues that a society that shares resources is apt to overuse those resources as the population increases. He attempts to persuade readers that the human population’s growth should be regulated for the sake of preserving resources:

The National Parks present another instance of the working out of the tragedy of commons. At present, they are open to all, without limit. The parks themselves are limited in extent—there is only one Yosemite Valley—whereas population seems to grow without limit. The values that visitors seek in the parks are steadily eroded. Plainly, we must soon cease to treat the parks as commons, or they will be of no value to anyone.

In this excerpt, Harden uses an example that appeals to the reader’s logic. If the human population continues to rise, causing park visitors to increase, parks will continue to erode until there’s nothing left.

Further Resources on Persuasive Essays

We at SuperSummary offer excellent resources for penning your own essays .

Find a list of famous persuasive speeches at Highspark.co .

Read up on the elements of persuasion at the American Management Association website.

Related Terms

Argumentative Essay

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10.9 Persuasion

Learning objectives.

Determine the purpose and structure of persuasion in writing.
Identify bias in writing.
Assess various rhetorical devices.
Distinguish between fact and opinion.
Understand the importance of visuals to strengthen arguments.
Write a persuasive essay.

The Purpose of Persuasive Writing

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

Introduction and thesis
Opposing and qualifying ideas
Strong evidence in support of claim
Style and tone of language
A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Acknowledging Opposing Ideas and Limits to Your Argument

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Table 10.5 Phrases of Concession

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

Foreign policy
Television and advertising
Stereotypes and prejudice
Gender roles and the workplace
Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

The Use of I in Writing

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

An engaging introduction
A reasonable, specific thesis that is able to be supported by evidence
A varied range of evidence from credible sources
Respectful acknowledgement and explanation of opposing ideas
A style and tone of language that is appropriate for the subject and audience
Acknowledgement of the argument’s limits
A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Writing at Work

Writing a Persuasive Essay

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Key Takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

How to Write a Persuasive Essay (This Convinced My Professor!)

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

Identify a random topic
Ask a question about the topic that involves a value claim or analysis to answer
Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon!

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis.

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic.

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes.

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then?

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis.

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

Intro - Hook, Background information, Thesis statement
Topic sentence #1 , with supporting facts or stats
Concluding sentence
Topic sentence #2 , with supporting facts or stats
Concluding sentence Topic sentence #3 , with supporting facts or stats
Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Writing A Persuasive Essay

TIP Sheet WRITING A PERSUASIVE ESSAY

A persuasive essay tries to convince the reader to agree with the writer's opinion on a subject. In your persuasive essay you do three things:

Present your position on a discussable issue .
Anticipate possible objections and overcome them with logic and evidence to support your claim.
Convince readers that they have something to gain by adopting your viewpoint.

Choosing a discussable issue A discussable issue is one that can be debated. Choose a topic about which there can be more than one reasonable opinion. It may be possible to write a persuasive essay about the need to feed all the hungry children in the world, but it would not be a particularly interesting essay because no reasonable person would declare that all the hungry children deserve to starve. It might be more interesting to try to persuade readers that half of all American tax dollars should be earmarked to go first to all the hungry children of the world; you will probably uncover at least one or two dissenting viewpoints. Conversely, you might suggest that it is wrong to spend American tax dollars this way, and that the hungry children should be taken care of entirely by rich private donors; again, in this you will find a difference of opinion among reasonable people.

It is sometimes easier to persuade someone when you are passionate about a subject. If possible then, pick a subject about which you feel strongly. Make a list of your opinions and feelings about the subject. Is this an urgent issue? Are the implications far-reaching and serious? Does it impact you personally? Do you feel angry about it? Are you worried? Are you excited that taking a particular action on this issue could do a great deal of good to many people?

On the other hand, it isn't necessary to feel strongly about your topic. Sometimes you even may be asked in an assignment to take a stance opposite your beliefs. If you are asked to argue for a particular position, do some role-playing: imagine yourself as someone who feels strongly in favor of this stance, and make a list of your (imaginary) opinions and feelings. This may be challenging, but it is also rewarding. Learning to be persuasive on a subject you yourself do not support wholeheartedly is a valuable life skill-think of marketing, legal, education, and human resources professions, for example. When you practice looking at an issue from many sides, you may find that you have learned something.

Anticipating and overcoming objections Discussing your topic with others before you start to write may eliminate certain directions your writing could take as well as suggest others. Ask other people how they feel about the issue; test your opinions and reasons on them. Listen closely to their opinions, especially to those with whom you disagree. This will give you a preview of responses you can expect from your audience. Ask people why they feel the way they do. The initiative is yours–you must acknowledge and genuinely understand opposing views and overcome them with the force of your persuasion, for hostile or indifferent readers are not likely to go out of their way to understand you. Take opposing viewpoints seriously and do not oversimplify them. It is not effective or convincing to base your argument on easily refutable points.

Gather facts and evidence that support your position and refute opposing positions. Look online, in newspapers, and in magazines for current articles on the subject. Take careful notes on what you read and use these notes to build a strong argument. Discuss your list of arguments and evidence with someone else to make sure you have covered all the important related points. Draw up a thesis statement–sometimes called a proposition , a statement of what you propose to prove in your writing–and list your reasons underneath it. Beneath each reason, list the facts, figures, examples, or quotations that help support it.

Always state the proposition in positive terms: "Teachers should be prohibited from secretly searching student lockers," rather than, "Teachers should not be allowed to secretly search student lockers." State your thesis as a fact that you intend to prove beyond a doubt, rather than as an opinion: "Teachers should be prohibited..." is much more persuasive than, " I think teachers should be prohibited...." In a persuasive essay, conviction and strong direct word use is everything.

Convincing readers Give your reader–even an unsympathetic reader–the respect due him. Be diplomatic. It is not persuasive to suggest that your opponents are morons who simply do not understand the matter, or that they are vicious sociopaths with a destructive hidden agenda. Rely on logic rather than emotion, using words that will elicit a positive reaction from your audience. Give credit to your opponents; then clearly point out the weakness in their position.

As you write, define any key terms that you feel your audience will not understand, and use examples to illustrate your main points. Statistics can be good attention grabbers, particularly in the introduction, but use them sparingly and round off numbers. Use visual images such as metaphors and analogies to compare one thing to another as much as possible. Use your strongest arguments first and last–people are more likely to remember those points placed at the beginning and end of your paper.

The conclusion, while summarizing (not simply re-stating) your position, should say something beyond those points. Appeal to the needs of your audience. Prove to your readers why this issue is important and show what they can gain by changing their viewpoint. Asking rhetorical questions can also be effective in leaving your audience with something to think about. Write with conviction!

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Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

What is the argument that I am trying to convince the reader to accept?
How exactly do I expect to convince the reader that this argument is sound?

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

What are some real world applications of this paper’s argument?
Why is what I am writing about important?
What are some of the questions that this paper’s argument raises?
What are the implications of this paper’s argument?

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

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The Author’s Purpose for students and teachers

What Is The Author’s Purpose?

When discussing the author’s purpose, we refer to the ‘why’ behind their writing. What motivated the author to produce their work? What is their intent, and what do they hope to achieve?

The author’s purpose is the reason they decided to write about something in the first place.

There are many reasons a writer puts pen to paper, and students must possess the necessary tools to identify these reasons and intents to react and respond appropriately.

Understanding why authors write is essential for students to navigate the complex landscape of texts effectively. The concept of author’s purpose encompasses the motivations behind a writer’s choice of words, style, and structure. By teaching students to discern these purposes, educators empower them to engage critically with various forms of literature and non-fiction.

Author’s Purpose Definition

The author’s purpose is his or her motivation for writing a text and their intent to Persuade, Inform, Entertain, Explain or Describe something to an audience.

Author’s Purpose Examples and Types

It is universally accepted there are three base categories of the Author’s Purpose: To Persuade, To Inform , and To Entertain . These can easily be remembered with the PIE acronym and should be the starting point on this topic. However, you may also encounter other subcategories depending on who you ask.

This table provides many author’s purpose examples, and we will cover the first five in detail in this article.

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Author’s Purpose Teaching Unit

Teach your students ALL ASPECTS of the Author’s Purpose with this fully EDITABLE 63-page Teaching Unit.

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Author’s Purpose 1: To Persuade

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Definition: This is a prevalent purpose of writing, particularly in nonfiction. When a text is written to persuade, it aims to convince the reader of the merits of a particular point of view . In this type of writing, the author attempts to persuade the reader to agree with this point of view and/or subsequently take a particular course of action.

Examples: This purpose can be found in all kinds of writing. It can even be in fiction writing when the author has an agenda, consciously or unconsciously. However, it is most commonly the motivation behind essays, advertisements, and political writing, such as speech and propaganda.

Persuasion is commonly also found in…

A political speech urges voters to support a particular candidate by presenting arguments for their suitability for the position, policies, and record of achievements.
An advertisement for a new product that emphasizes its unique features and benefits over competing products, attempting to convince consumers to choose it over alternatives.
A letter to the editor of a newspaper expressing a strong opinion on a controversial issue and attempting to persuade others to adopt a similar position by presenting compelling evidence and arguments.

How to Identify: To identify when the author’s purpose is to persuade, students should ask themselves if they feel the writer is trying to get them to believe something or take a specific action. They should learn to identify the various tactics and strategies used in persuasive writing, such as repetition, multiple types of supporting evidence, hyperbole, attacking opposing viewpoints, forceful phrases, emotive imagery, and photographs.

We have a complete persuasive writing guide if you want to learn more.

Strategies for being a more PERSUASIVE writer

To become a persuasive writer, students can employ several strategies to convey their arguments and influence their readers effectively. Here are five strategies for persuasive writing:

Understand Your Audience: Know your target audience and tailor your persuasive arguments to appeal to their interests, values, and beliefs. Consider their potential objections and address them in your writing. Understanding your audience helps you create a more compelling and persuasive piece.
Use Strong Evidence and Examples: Support your claims with credible evidence, statistics, and real-life examples. Persuasive writing relies on logic and facts to support your arguments. Conduct research to find reliable sources that strengthen your case and make your writing more convincing.
Craft a Persuasive Structure: Organize your writing clearly and persuasively. Start with a compelling introduction that grabs the reader’s attention and states your main argument. Use body paragraphs to present evidence and supporting points logically. Finish with a strong conclusion that reinforces your main message and calls the reader to take action or adopt your viewpoint.
Appeal to Emotions: Persuasive writing is not just about logic; emotions are crucial in influencing readers. Use emotional appeals to connect with your audience and evoke empathy, sympathy, or excitement. Be careful not to manipulate emotions but use them to reinforce your argument authentically.
Anticipate Counterarguments: Acknowledge and address potential counterarguments to show that you have considered different perspectives. By addressing opposing viewpoints, you demonstrate that you have thoroughly thought about the issue and strengthen your credibility as a persuasive writer.

Bonus Tip: Use Persuasive Language: Pay attention to your choice of words and language. Use compelling language that evokes a sense of urgency or importance. Employ rhetorical devices, such as repetition, analogy, and rhetorical questions, to make your writing more persuasive and memorable.

Please encourage students to practice these strategies in their writing in formal essays and everyday persuasive situations. By mastering persuasive writing techniques, students can effectively advocate for their ideas, inspire change, and have a greater impact with their words.

Author’s Purpose 2: To Inform

author's purpose | authors purpose inform | The Author's Purpose for students and teachers | literacyideas.com

Definition: When an author aims to inform, they usually wish to enlighten their readership about a real-world topic. Often, they will do this by providing lots of facts. Informational texts impart information to the reader to educate them on a given topic.

Examples: Many types of school books are written with the express purpose of informing the reader, such as encyclopedias, recipe books, newspapers and informative texts…

A news article reporting on a recent event or development provides factual details about what happened, who was involved, and where and when it occurred.
A scientific journal article describes a research study’s findings, explaining the methodology, results, and implications for further analysis or practical application.
A travel guidebook that provides detailed information about a particular destination, including its history, culture, attractions, accommodation options, and practical advice for visitors.

How to Identify: In the process of informing the reader, the author will use facts, which is one surefire way to spot the intent to inform.

However, when the author’s purpose is persuasion, they will also likely provide the reader with some facts to convince them of the merits of their particular case. The main difference between the two ways facts are employed is that when the intention is to inform, facts are presented only to teach the reader. When the author aims to persuade, they commonly mask their opinions amid the facts.

Students must become adept at recognizing ‘hidden’ opinions through practice. Teach your students to beware of persuasion masquerading as information!

Please read our complete guide to learn more about writing an information report.

Strategies for being a more INFORMATIVE writer

To become an informative writer, students can employ several strategies to effectively convey information and knowledge clearly and engagingly. Here are five strategies for informative writing:

Conduct Thorough Research: Before writing, gather information from credible sources such as books, academic journals, reputable websites, and expert interviews. Use reliable data and evidence to support your points. Ensuring the accuracy and reliability of your information is essential in informative writing.
Organize Information Logically: Structure your writing clearly and logically. Use headings, subheadings, and bullet points to organize information into easily digestible chunks. A well-structured piece helps readers understand complex topics more quickly.
Use Clear and Concise Language: Aim for clarity and avoid unnecessary jargon or complex language that might confuse your readers. Use simple and concise sentences to deliver information effectively. Make sure to define any technical terms or concepts unfamiliar to your audience.
Provide Real-Life Examples: Illustrate your points with real-life examples, case studies, or anecdotes. Concrete examples make abstract concepts more understandable and relatable. They also help to keep the reader engaged throughout the piece.
Incorporate Visual Aids: Whenever possible, use visual aids such as charts, graphs, diagrams, and images to complement your text. Visual elements enhance understanding and retention of information. Be sure to explain the significance of each visual aid in your writing.

Bonus Tip: Practice Summarization: After completing informative writing, practice summarizing the main points. Being able to summarize your work concisely reinforces your understanding of the topic and helps you identify any gaps in your information.

Encourage students to practice these strategies in various writing tasks, such as research papers, reports, and explanatory essays. By mastering informative writing techniques, students can effectively educate their readers, share knowledge, and contribute meaningfully to their academic and professional pursuits.

Author’s Purpose 3: To Entertain

Definition: When an author’s chief purpose is to entertain the reader, they will endeavour to keep things as interesting as possible. Things happen in books written to entertain, whether in an action-packed plot , inventive characterizations, or sharp dialogue.

author's purpose | authors purpose entertain | The Author's Purpose for students and teachers | literacyideas.com

Examples: Not surprisingly, much fiction is written to entertain, especially genre fiction. For example, we find entertaining examples in science fiction, romance, and fantasy.

Here are some more entertaining texts to consider.

A novel that tells a compelling story engages the reader’s emotions and imagination through vivid characters, evocative settings, and unexpected twists and turns.
A comedy television script that uses humour and wit to amuse the audience, often by poking fun at everyday situations or societal norms.
A stand-up comedy routine that relies on the comedian’s storytelling ability and comedic timing to entertain the audience, often by commenting on current events or personal experiences.

How to Identify: When writers attempt to entertain or amuse the reader, they use various techniques to engage their attention. They may employ cliffhangers at the end of a chapter, for example. They may weave humour into their story or even have characters tell jokes. In the case of a thriller, an action-packed scene may follow an action-packed scene as the drama builds to a crescendo. Think of the melodrama of a soap opera here rather than the subtle touch of an arthouse masterpiece.

Strategies for being a more ENTERTAINING writer

To become an entertaining writer, students can use several strategies to captivate their readers and keep them engaged. Here are five effective techniques:

Use Humor: Inject humour to tickle the reader’s funny bone. Incorporate witty remarks, funny anecdotes, or clever wordplay. Humour lightens the tone of your writing and makes it enjoyable to read. However, be mindful of your audience and ensure your humour is appropriate and relevant to the topic.
Create Engaging Characters: Whether you’re writing a story, essay, or any other type of content, develop compelling and relatable characters. Readers love connecting with well-developed characters with distinct personalities, flaws, and strengths. Use descriptive language to bring them to life and make them memorable.
Craft Intriguing Beginnings: Grab your reader’s attention from the very first sentence. Start with a compelling hook that sparks curiosity or creates intrigue. An exciting beginning sets the tone for the rest of the piece and encourages the reader to continue reading.
Build Suspense and Surprise: Incorporate twists, turns, and surprises into your writing to keep readers on their toes. Building suspense creates anticipation and makes readers eager to discover what happens next. Surprise them with unexpected plot developments or revelations to keep them engaged throughout the piece.
Use Imagery and Vivid Descriptions : Paint vivid pictures with your words to immerse readers in your writing. Use sensory language and descriptive imagery to transport them to different places, evoke emotions, and create a multisensory experience. Readers love to feel like they’re part of the story, and vivid descriptions help achieve that.

Bonus Tip: Read Widely and Analyze: To become an entertaining writer, read a variety of books, articles, and pieces from different genres and authors. Pay attention to the elements that make their writing engaging and entertaining. Analyze their use of humour, character development, suspense, and descriptions. Learning from the work of accomplished writers can inspire and improve your own writing.

By using these strategies and practising regularly, students can become more entertaining writers, captivating their audience and making their writing a joy to read. Remember, the key to entertaining writing is engaging your readers and leaving them with a positive and memorable experience.

Author’s Purpose 4: To Explain

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Definition: When writers write to explain, they want to tell the reader how to do something or reveal how something works. This type of writing is about communicating a method or a process.

Examples: Writing to explain can be found in instructions, step-by-step guides, procedural outlines, and recipes such as these…

A user manual explaining how to operate a piece of machinery or a technical device provides step-by-step instructions and diagrams to help users understand the process.
A textbook chapter that explains a complex scientific or mathematical concept breaks it into simpler components and provides examples and illustrations to aid comprehension.
A how-to guide that explains how to complete a specific task or achieve a particular outcome, such as cooking a recipe, gardening, or home repair. It provides a list of materials, step-by-step instructions, and tips to ensure success.

How to Identify: Often, this writing is organized into bulleted or numbered points. As it focuses on telling the reader how to do something, often lots of imperatives will be used within the writing. Diagrams and illustrations are often used to reinforce the text explanations too.

Read our complete guide to explanatory texts here.

Strategies for being a more EXPLANATORY WRITER

To become a more explanatory writer, students can employ several strategies to effectively clarify complex ideas and concepts for their readers. Here are five strategies for explanatory writing:

Define Technical Terms: When writing about a specialized or technical topic, ensure that you define any relevant terms or jargon that might be unfamiliar to your readers. A clear and concise definition helps readers grasp the meaning of these terms and facilitates better understanding of the content.
Use Analogies and Comparisons: Use analogies and comparisons to relate complex ideas to more familiar concepts. This technique makes abstract or difficult concepts more relatable and easier to understand. Analogies provide a frame of reference that helps readers connect new information to something they already know.
Provide Step-by-Step Explanations: Break down complex processes or procedures into step-by-step explanations. This approach helps readers follow the sequence of events or actions and understand the logic behind each step. Use numbered lists or bullet points to make the process visually clear.
Include Visuals and Diagrams: Supplement your explanatory writing with visual aids such as diagrams, flowcharts, or illustrations. Visuals can enhance understanding and retention of information by visually representing the concepts being discussed.
Address “Why” and “How”: In explanatory writing, go beyond simply stating “what” happened or what a concept is. Focus on explaining “why” something occurs and “how” it works. Providing the underlying reasons and mechanisms helps readers better understand the subject matter.

Bonus Tip: Review and Revise: After completing your explanatory writing, review your work and assess whether the explanations are clear and comprehensive. Consider seeking feedback from peers or teachers to identify areas needing further clarification or expansion.

Please encourage students to practice these strategies in writing across different subjects and topics. By mastering explanatory writing techniques, students can effectively communicate complex ideas, promote better understanding, and excel academically and professionally.

Author’s Purpose 5: To Describe

author's purpose | authors purpose describe | The Author's Purpose for students and teachers | literacyideas.com

Definition: Writers often use words to describe something in more detail than conveyed in a photograph alone. After all, they say a picture paints a thousand words, and text can help get us beyond the one-dimensional appearance of things.

Examples: We can find lots of descriptive writing in obvious places like short stories, novels and other forms of fiction where the writer wishes to paint a picture in the reader’s imagination. We can also find lots of writing with the purpose of description in nonfiction too – in product descriptions, descriptive essays or these text types…

A travelogue that describes a particular place, highlighting its natural beauty, cultural attractions, and unique characteristics. The author uses sensory language to create a vivid mental picture in the reader’s mind.
A painting analysis that describes the colors, shapes, textures, and overall impression of a particular artwork. The author uses descriptive language to evoke the emotions and ideas conveyed by the painting.
A product review that describes the features, benefits, and drawbacks of a particular item. The author uses descriptive language to give the reader a clear sense of the product and whether it might suit their needs.

How to Identify: In the case of fiction writing which describes, the reader will notice the writer using lots of sensory details in the text. Our senses are how we perceive the world, and to describe their imaginary world, writers will draw heavily on language that appeals to these senses. In both fiction and nonfiction, readers will notice that the writer relies heavily on adjectives.

Strategies for being a more descriptive writer

Becoming a descriptive writer is a valuable skill that allows students to paint vivid pictures with words and immerse readers in their stories. Here are five strategies for students to enhance their descriptive writing:

Sensory Language: Engage the reader’s senses by incorporating sensory language into your writing. Use descriptive adjectives, adverbs, and strong verbs to create a sensory experience for your audience. For example, instead of saying “the flower was pretty,” describe it as “the delicate, fragrant blossom with hues of vibrant pink and a velvety texture.”
Show, Don’t Tell: Use the “show, don’t tell” technique to make your writing more descriptive and immersive. Rather than stating emotions or characteristics directly, use descriptive details and actions to show them. For instance, instead of saying “she was scared,” describe how “her heart raced, and her hands trembled as she peeked around the dark corner.”
Use Metaphors and Similes: Integrate metaphors and similes to add depth and creativity to your descriptions. Compare two unrelated things to create a powerful visual image. For example, “the sun dipped below the horizon like a golden coin slipping into a piggy bank.”
Focus on Setting: Pay attention to the setting of your story or narrative. Describe the environment, atmosphere, and surroundings in detail. Take the reader on a journey by clearly depicting the location. Let your words bring the setting to life, whether it’s a lush forest, a bustling city street, or a mystical castle.
Practice Observation: Practice keen observation skills in your daily life. Take note of the world around you—the sights, sounds, smells, tastes, and textures. Observe people, places, and objects with a writer’s eye. By developing a habit of keen observation, you’ll have a rich bank of sensory details to draw from when you write.

Bonus Tip: Revise and Edit: Good descriptive writing often comes through revision and editing. After writing a draft, go back and read your work critically. Look for opportunities to add more descriptive elements, eliminate unnecessary adjectives or cliches, and refine your language to make it more engaging.

By applying these strategies and continually honing your descriptive writing skills, you’ll be able to transport readers to new worlds, evoke emotions, and make your writing more captivating and memorable.

Free Author’s Purpose Anchor Charts & Posters

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Author’s Purpose Teaching Activities

author's purpose | authors purpose anchor chart | The Author's Purpose for students and teachers | literacyideas.com

The Author’s Purpose Task 1. The Author’s Purpose Anchor Chart

Whether introducing the general idea of the author’s purpose or working on identifying the specifics of a single purpose, a pie author’s purpose anchor chart can be an excellent resource for students when working independently. Compiling the anchor chart collaboratively with the students can be an effective way for them to reconstruct and reinforce their learning.

The Author’s Purpose Task 2. Gather Real-Life Examples

Challenging students to identify and collect real-life examples of the various types of writing as homework can be a great way to get some hands-on practice. Encourage your students to gather various forms of text together indiscriminately. They then sift through them to categorize them appropriately according to their purpose. The students will soon begin to see that all writing has a purpose. You may also like to make a classroom display of the gathered texts to serve as examples.

The Author’s Purpose Task 3. DIY

One of the most effective ways for students to recognize the authorial intent behind a piece of writing is to gain experience producing writing for various purposes. Design writing tasks with this in mind. For example, if you are focused on writing to persuade, you could challenge the students to produce a script for a radio advertisement. If the focus is entertaining, you could ask the students to write a funny story.

The Author’s Purpose Task 4. Classroom Discussion

When teaching author’s purpose, organize the students into small discussion groups of, say, 4 to 5. Provide each group with copies of sample texts written for various purposes. Students should have some time to read through the texts by themselves. They then work to identify the author’s purpose, making notes as they go. Students can discuss their findings as a group.

Remember: the various purposes are not mutually exclusive; sometimes, a text has more than one purpose. It is possible to be both entertaining and informative, for example. It is essential students recognize this fact. A careful selection of texts can ensure the students can discover this for themselves.

Students need to understand that regardless of the text they are engaged with, every piece of writing has some purpose behind it. It’s important that they work towards recognizing the various features of different types of writing that reveal to the reader just what that purpose is.

Initially, the process of learning to identify the different types of writing and their purposes will require conscious focus on the part of the student. Plenty of opportunities should be created to allow this necessary classroom practice.

However, this practice doesn’t have to be exclusively in the form of discrete lessons on the author’s purpose. Simply asking students what they think the author’s purpose is when reading any text in any context can be a great way to get the ‘reps’ in quickly and frequently.

Eventually, students will begin to recognize the author’s purpose quickly and unconsciously in the writing of others.

Ultimately, this improved comprehension of writing, in general, will benefit students in their own independent writing.

This video is an excellent introductory guide for students looking for a simple visual breakdown of the author’s purpose and how it can impact their approach to writing and assessment.

Teaching Cause and Effect in Reading and Writing

The Writing Process

Elements of Literature

author's purpose | UNDerstanding story elements is an esential reading skill for students of all ages | Teaching The 5 Story Elements: A Complete Guide for Teachers & Students | literacyideas.com

Teaching The 5 Story Elements: A Complete Guide for Teachers & Students

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Chapter 3: Paragraph Structure

3.4 Persuasive Paragraphs

Learning Objectives

Organize arguments in a logical and persuasive order.
Provide appropriate support in the form of quotations, statistics, expert opinions, and commonly accepted facts
Clarify the meaning and significance of the main arguments.
Identify and refute relevant counterpoints.

The main aim of a persuasive paragraph is to make an effective argument. Thus, persuasive paragraphs are written as if the writer is attempting to convince their audience to adopt a new belief or behaviour. While expository paragraphs strive to explain or clarify a topic, persuasive paragraphs take a stand on an issue. However, simply having an argument or viewpoint about a topic is not enough. In persuasive paragraphs, writers must also support their claims. Typically, persuasive paragraphs support their arguments through the use of appropriate evidence, such as quotations, examples, expert opinions, or other facts. Nevertheless, simply having a viewpoint and supporting evidence is still not enough to write a strong persuasive paragraph. In addition to these two things, a writer must also have strong organization.

Organization is the key to any well-developed paragraph. When composing your paragraph, think of its organization as a set of blocks balanced between two triangles (see Figure 3.2). Each block represents the main arguments of your paragraph, while the two triangles stand for your introductory and concluding sentences, respectively. Just as the top triangle comes to a point before leading into the blocks, your introductory sentence should make your thesis before your paragraph jumps to the supporting sentences. These supporting sentences, as the blocks suggest, should be full of information and logically solid. Just as the stability and balance of the shapes rests on the solidity of the blocks, the stability of the argument of the paragraph rests on the success of the body sentences. Much like the introductory sentence that precedes it, your concluding sentence should restate your thesis statement and the main argument of your paragraph, allowing your paragraph to end on a firm base.

A diagram showing the parts of a persuasive paragraph. Described in the previous paragraph.

The sections below identify the major components of each part of a persuasive paragraph. Keep in mind that these guidelines are not meant to hinder your voice as a writer, but rather to strengthen your effectiveness as a writer. Though you may sometimes feel constricted by this organizational framework, it is essential to compose a paragraph that contains all of these parts in order to make a strong argument. Plus, once you get acquainted with how to organize a persuasive paragraph, you will be able to use your creative juices in the actual writing of the paragraph. Rather than focusing on where to put an idea, you can focus on how to express or explain, which makes your job as a writer easier and more exciting.

Introductory Sentences

A strong introductory sentence is crucial to the development of an effective persuasive paragraph. Without an introductory sentence that properly introduces both the topic and the writer’s argument, persuasive paragraphs fail to convince the reader of the validity of the argument. Since the introductory sentence contains the thesis statement, or the core argument and purpose of the paragraph, introductory sentences are essential to the overall success of the paragraph.

Introductory sentences

Introduce the issue.
Preview the argument that will appear in the body.
Provide each of the arguments that will later appear in each body sentence.
Refute any counterpoints to the argument.
Provide the thesis statement.

Since the success of the paragraph rests on the introductory sentence, it is important to understand its essential components. Usually, when persuasive paragraphs fail to make a clear argument, it is not because the writer’s ideas or opinions are wrong, but rather because the argument is not properly explained in the introduction. One of the most important jobs of an introductory sentence is to introduce the topic or issue. Most arguments cannot be made without at least some background information. Thus, it is essential to provide a foundation for your topic before you begin explaining your argument. For instance, if you wanted to argue that the animation in the movie Spider-Man: Into the Spider-Verse is innovative, your introductory sentence would first need to provide background information about movie animation. By doing so, you ensure that your audience is as informed about your topic as you are, and thus, you make it easier for your audience to understand your argument.

Below, the main jobs of the introductory sentence are described and explained in detail.

The purposes of introductory sentences

Introductory sentences introduce the topic and suggest why it is important.

Example : An analysis of the Vancouver Island University Writing Centre survey answers reveals that a significant portion of tutees improved their writing skills, and this has correlated to an improvement on their essay scores.

This sentence tells the reader both that the topic of the paragraph will be the benefits of the Writing Centre and that the significance of these benefits is the improvement of essay scores.

Introductory sentences outline the structure of the paragraph and highlight the main ideas.

Example : Considering the dropout rate of high-schoolers in Canada, it is apparent that schools are not addressing the social conditions that lead students to fail.

This sentence provides the main ideas of the paragraph and indicates the order in which they will be presented in the body sentences.

Introductory sentences state the thesis.

Example : Kwantlen Polytechnic University should require all students to enrol in Creative Writing courses in order to better prepare them for employment.

This thesis statement indicates the argument of the paragraph.

In addition to introducing the topic of your paragraph, your introductory sentence also needs to introduce each of the arguments you will cover in your body sentences. By providing your audience with an idea of the points or arguments you will make later in your paragraph, your introductory sentence serves as a road map not only for your audience but also for you. Including your main subpoints in your introduction not only allows your audience to understand where your paragraph is headed, but also helps you as a writer remember how you want to organize your paragraph. This is especially helpful if you are not writing your paragraph in one sitting, as it allows you to leave and return to your paragraph without forgetting all of the important points you wanted to make.

Another common—though often forgotten—component of an introductory sentence is the refutation of counterarguments. In order for your argument to appear strong, and in order for your audience to know that you considered the arguments against your claim, it is essential to refute or disprove counterarguments (arguments against your thesis) in your introductory sentence. The most common error writers make when dealing with counterarguments is to not refute them. Sometimes, a writer forgets to show how the counterarguments are wrong and how their argument is correct. To avoid this error, consider using the sentence constructions in the list below that help refute counterarguments. By using words such as “while,” “although,” “yet,” or “however” in compound sentences, you can be sure that you are properly refuting any counterarguments to your argument while supporting your own claims.

In the examples listed below, X is the counterargument and Y is the writer’s argument:

While most people believe X , Y is true.
Although people argue X , Y is correct.
This expert claims X , yet this expert in the same field argues Y .
This book says X ; however, this book indicates that Y is true.

There are also some important dos and don’ts when it comes to writing introductory sentences. It is crucial when writing your persuasive paragraph to avoid apologizing or using sweeping generalizations, since both undermine your argument. If you continue to apologize in your paragraph, you make your argument seem weak, and thus your audience is unconvinced. Likewise, if you base your argument on a generalization or stereotype—something which your audience will likely disagree with—your entire argument will lose credit or validity. Also, it is important not to rely too heavily on dictionary definitions, especially in your thesis. A thesis must be composed of a fact and a viewpoint. Thus, if you base your argument on a definition, which is an irrefutable fact, your thesis is no longer a point of view but a truth.

Most importantly, when writing an introductory sentence, it is essential to remember that you must capture the interest of your reader. Thus, it is your job as the writer to make the introduction entertaining or intriguing. In order to do so, consider using a hook, or a quotation, a surprising or interesting fact, an anecdote, or a humorous story. While the quotation, story, or fact you include must be relevant to your paragraph, placing one of these at the beginning of your introduction helps you not only capture the attention or the reader, but also introduce your topic and argument, making your introduction interesting to your audience and useful for your argument and paragraph. However, after using a hook, you must transition from the quote, fact, or story that is used into the main topic of your paragraph. Often, writers include interesting hooks that they do not connect to their topic or argument. In these instances, the hook detracts from rather than supports the introductory sentence.

Body Sentences

In a persuasive paragraph, the body sentences are where the writer has the opportunity to argue their viewpoint. By the concluding sentence, the writer should convince the reader to agree with the argument of the paragraph. Regardless of a strong thesis, paragraphs with weak body sentences fail to explain why the argument of the paragraph is both true and important. Body sentences of a persuasive paragraph are weak when no quotes or facts are used to support the thesis or when those used are not adequately explained. Occasionally, body sentences are also weak because the quotes used detract from rather than support the paragraph. Thus, it is essential to use appropriate support and to adequately explain your support within your body sentences.

In order to create a body sentence that is properly supported and explained, it is important to understand the components that make up a strong body sentence. The bullet points below indicate the essential components of a well-written, well-argued body sentence.

Body sentences

Begin by reflecting the argument of the thesis statement.
Support the argument with useful and informative quotes from sources such as books, journal articles, expert opinions, etc.
Explain each quote and indicate its significance.
Ensure that the information provided is relevant to the thesis statement.
End with a transition which leads into the next body sentence.

Just as your introduction must introduce the topic of your paragraph, the first body sentence must introduce the argument. For instance, if you were writing a body sentence for a paragraph arguing the animation in the movie Spider-Man: Into the Spider-Verse is innovative, one body sentence may begin, “ Spider-Man: Into the Spider-Verse has produced the most surprising animation of any movie so far this decade.” Following this sentence, you would go on to support this one statement by indicating how the movie does this. When you place this statement as the opening of your sentence, not only does your audience know what you are going to argue, but you can also keep track of your ideas.

Your sentences must provide some sort of fact that supports your claim. In the example of the Spider-Verse paragraph, maybe you would provide a quote from a movie critic or a prominent animator. After your quote or fact, you must always explain what the quote or fact is saying, stressing what you believe is most important about your fact. It is important to remember that your audience may read a quote and decide it is arguing something entirely different than what you think it is arguing. Or, maybe some of your readers think another aspect of your quote is important. If you do not explain the quote and indicate what portion of it is relevant to your argument, then your reader may become confused or may be unconvinced of your point. Consider the possible interpretations for the statement below.

Example : While I did not like the storyline of the movie, I enjoyed the surprising animation in the film. Without the surprising animation, the storyline would have been boring and the characters would have been unoriginal.

Interestingly, this statement seems to be saying two things at once: that the movie is bad and that the movie is good. On the one hand, the person seems to say that the storyline and characters of the movie were both bad. On the other hand, the person also says that the animation more than makes up for the bad storyline and unoriginal characters. Because of this tension in the quotation, if you used this quote in your Spider-Verse paragraph, you would need to explain that the animation in the movie is so good that it makes a boring movie exciting.

In addition to explaining what this quote is saying, you would also need to indicate why this is important to your argument.When trying to indicate the significance of a fact, it is essential to try to answer the “so what.” Imagine you have just finished explaining your quote to someone, and they have asked you “so what?” The person does not understand why you have explained this quote, not because you have not explained the quote well, but because you have not told them why they need to know what the quote means. This—the answer to the “so what”—is the significance of your paragraph and is essentially your argument within the body sentences. However, it is important to remember that, generally, a body sentence will contain more than one quotation or piece of support. Thus, you must repeat the quotation-explanation-significance formula several times within your body sentences to argue the one subpoint indicated in your topic sentence.

Concluding Sentences

The concluding sentence of a persuasive paragraph is an author’s last chance to create a good impression. Hence, it is important to restate the thesis statement at the beginning of the sentence in order to remind the reader of your argument. Since it is at the end of the paragraph, the concluding sentence should also add a sense of closure and finality to the argument of the paragraph. It is important to re-emphasize the main idea without being repetitive or introducing an entirely new idea or subtopic. While you can end your concluding sentence by suggesting a topic for further research or investigation, do not make this question the focus of the sentence. Thus, you should briefly and concisely reiterate the strongest arguments of the paragraph, reminding the reader of the validity of the thesis and bringing closure to your paragraph.

Concluding sentences

Briefly summarize the main points of the paragraph.
Provide a strong and effective close for the paragraph.

The following is an example of a persuasive paragraph that argues for the importance of paragraph organization. The paragraph has been broken up to describe the purpose of each sentence (or group of sentences).

You may feel that the concluding sentence is redundant or unnecessary; however, do not forget that this is your last chance to explain the significance of your argument to your audience. Just as your body sentences strive to present the significance of each fact or quote you use, your concluding sentence should sum up the significance of your argument. Thus, you should consider making a bold statement in your concluding sentence by evoking a vivid image, suggesting results or consequences related to your argument, or ending with a warning. Through using these strategies, you not only make your concluding sentence more exciting, but you also make your paragraph, and your argument, more important.

Review Questions

What are three of the main purposes of an introductory sentence?
What should you never do in an introductory sentence?
How should you refute counterpoints?
What is the formula for a well-argued body sentence?
What should you include in a concluding sentence? What should you never include in a concluding sentence?

Points to Consider

Write a persuasive paragraph arguing for or against a community service requirement that high school students must fulfill in order to graduate. If you are arguing for the requirement, be sure to specify what the requirement entails (i.e., how many hours or where it needs to be completed) in addition to supporting the use of the requirement. If you are arguing against the requirement, be sure to address counterpoints in addition to supporting your claims fully.
Write a persuasive paragraph about the impact of one type of media—such as social media, video games, television, movies, or magazines—on high school aged (15–18) and junior high school aged (12–14) children. Should parents regulate both age groups’ access to these forms of media? Or should only one group be monitored? If so, which? Do social media, video games, television, magazines, etc., affect one group more than the other? Use specific examples to support your ideas.

Media Attributions

Paragraph-structure-corrected

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When You Write

What is the Author’s Purpose & Why Does it Matter?

There’s always a reason a writer decides to produce their work. We rarely think about it, but there’s always a motivating factor behind intent and goals they hope to achieve.

This “why” behind the author’s writing is what we call the author’s purpose, and it is the reason the author decided to write about something.

There are billions—maybe more—of reasons a writer decides to write something and when you understand the why behind the words, you can effectively and accurately evaluate their writing.

When you understand the why, you can apprehend what the author is trying to say, grasp the writer’s message, and the intent of a particular piece of literary work.

Without further ado, let me explain what the author’s purpose is and how you can identify it.

What is Author’s Purpose?

Just as I introduced the term, an author’s purpose is the author’s reason for or intent in writing.

In both fiction and non-fiction, the author selects the genre, writing format, and language to suit the author’s purpose.

The writing formats, genres, and vernacular are chosen to communicate a key message to the reader, to entertain the reader, to sway the reader’s opinion, et cetera.

The way an author writes about a topic fulfills their purpose; for example, if they intend to amuse, the writing will have a couple of jokes or anecdotal sections. The author’s purpose is also reflected in the way they title their works, write prefaces, and in their background.

In general, the purposes fall into three main categories, namely persuade, inform, and entertain. The three types of author’s purpose make the acronym PIE.

But, there are many reasons to write, the PIE just represents the three main classes of the author’s purpose .

In the next section, I’m going to elaborate on the various forms of the author’s purpose including the three broader categories that I have introduced.

How useful is the Author’s Purpose?

Understanding the author’s purpose helps readers understand and analyze writing. This analytical advantage helps the reader have an educated point of view. Titles or opening passages act as the text’s signposts, and we can assume what type of text we’re about to read.

If you can identify the author’s purpose, it becomes easier to recognize the proficiencies used to achieve that particular purpose. So, once you identify the author’s purpose, you can recognize the style, tone, word, and content used by the author to communicate their message.

You also get to explore other people’s attitudes, beliefs, or perspectives.

Why does the Author’s Purpose Matter for the Writer?

The intent and manner in which a body of text is written determine how one perceives the information one reads.

Perception is especially important if the author aims to inform, educate, or explain something to the reader. For instance, an author writing an informative piece should provide relevant or reliable information and clearly explain his concepts; otherwise, the reader will think they are trying to be deceptive.

The readers—particularly those reading informative or persuasive pieces—expect authors to support their arguments and demonstrate validity by using autonomous sources as references for their writing.

Likewise, readers expect to be thoroughly entertained by works of fiction.

Types of Author’s Purpose

Mostly, reasons for writing are condensed into 5 broad categories, and here they are:

1. to Persuade

Using this form of author’s purpose, the author tries to sway the reader and make them agree with their opinion, declaration, or stance. The goal is to convince the reader and make them act in a specific way.

To convince a reader to believe a concept or to take a specific course of action, the author backs the idea with facts, proof, and examples.

Authors also have to be creative with their persuasive writing . For instance, apart from form complementary facts and examples, the author has to borrow some forms of entertaining elements and amuse their readers. This makes their writing enjoyable and relatable to some extent, increasing the likelihood of persuading people to take the required course of action.

2. to Inform

When the author’s purpose is to inform or teach the reader, they use expository writing. The author attempts to teach objectively by showing or explaining facts.

When you look at informative writing and persuasive writing, you can identify a common theme: the use of facts. However, the two forms of the author’s purpose use these facts differently. Unlike persuasive writing, which uses facts to convince the reader, informative writing uses facts to educate the reader about a particular subject. With persuasive writing, it’s like there’s a catch: the call to action. But, informative writing only uses facts to educate the reader, not to convince them to take a specific course of action.

Informative writing only seeks to “expose” factual information about a topic for enlightenment.

3. to Entertain

Most fiction books are written to entertain the reader—and, yes, including horror. On the other hand, non-fiction works combine an entertaining element with informative writing.

To entertain, the author tries to keep things as interesting as possible by coming up with fascinating characters , exciting plots, thrilling storylines, and sharp dialogue.

Most narratives, poetry, and plays are written to entertain. Be that as it may, these works of fiction can also be persuasive or informative, but if we fuse values and ideas, changing the reader’s perspective becomes an easier task.

Nonetheless, the entertaining purpose has to dominate, or else, readers are going to lose interest quickly and the informative purpose will be defeated.

4. to Explain

When the author’s purpose is to explain, they write with the intent of telling the reader how to do something or giving details on how something works.

This type of writing is about teaching a method or a process and the text contains explanations that teach readers how a particular process works or the procedure required to do or create something.

5. to Describe

When describing is the author’s purpose, the author uses words to complement images in describing something. This type of writing attempts to give a more detailed description of something, a bit more detail than the “thousand words that a picture paints.”

The writer uses adjectives and images to make the reader feel as though it were their own sensory experience.

Main elements and examples of Author’s Purpose

A great way to identify the author’s purpose is to analyze the whole piece of literature. The first step would be to ask “What is the point of this piece?” One can also look at why it was written, who it was written for, and what effect they wanted it to have on readers.

Another method is to break down the text into different categories of purpose. For example, if someone wants their writing to persuade, they would use rhetorical devices (i.e., logical appeals).

Below are the types of publications dominated by each purpose and the things to look for when identifying the author’s purpose.

Persuasive Purpose

Persuasion is usually found in non-fiction, but countless other fiction books have also been used to persuade the reader.

Propaganda works are top of the list when it comes to persuasion in writing. But we also have other works including:

Political speeches
Advertisements
Infomercial scripts and news editorials meant to persuade the reader
Fiction writing whose author has an agenda

How to Identify Persuasive Purpose

When trying to identify persuasion in writing, you should ask yourself if the author is attempting to convince the reader to take a specific course of action.

If the author is trying to persuade their readers, they employ several tactics and schemes including hyperboles, forceful phrases, repetition, supporting evidence, imagery, and photographs, and they attack opposing ideas or proponents.

Informative Purpose

Although some works of fiction are also informative, informative writing is commonly found on non-fiction shelves and dominates academic works.

Many types of academic textbooks are written with the primary purpose of informing the reader.

Informative writing is generally found in the following:

Textbooks
Encyclopedias
Recipe books

How to identify Informative Purpose

Just like in persuasive writing, the writer will attempt to inform the reader by feeding them facts.

So, how can you spot a pure intent to inform?

The difference between the two is that an author whose purpose is persuasion is likely going to provide the reader with some facts in an attempt with the primary goal of convincing the reader of the worthwhileness or valuableness of a particular idea, item, situation, et cetera.

On the other hand, in informative writing, facts are used to inform and are not sugar-coated by the author’s opinion, like is the case when the author’s purpose is to persuade.

Entertaining Purpose

The entertaining purpose dominates fiction writing—there’s a huge emphasis placed on entertaining the reader in almost every fiction book.

In almost every type of fiction (be it science fiction, romance, or fantasy), the writer works on an exciting story that will leave his readers craving for more.

The only issue with this purpose is that the adjective ‘entertaining’ is subjective and what entertains one reader may not be so riveting for another.

For example, the type of ‘entertainment’ one gets from romance novels is different from the amusement another gets from reading science fiction.

Although entertainment in writing is mostly used in fiction, non-fiction works also use storytelling—now and then—to keep the reader engaged and drive home a specific point.

How to identify Entertaining Purpose

Identifying works meant to entertain is fairly easy: When an author intends to entertain or amuse the reader, they use a variety of schemes aimed at getting the readers engaged.

The author may insert some humor into their narrative or use dialogue to weave in some jokes.

The writer may also use cliffhangers at the end of a page or chapter to keep the reader interested in the story.

Explaining Purpose

Authors also write to explain a topic or concept, especially in the non-fiction category. Fiction writers also write to explain things, usually not for the sole purpose of explaining that topic, but to help readers understand the plot, an event, a setting, or a character.

This type of purpose is dominant in How-to books, texts with recipes, DIY books, company or school books for orientation, and others.

How to identify Explaining Purpose

Texts with explaining purpose typically have a list of points (using a numbered or bulleted format), use infographics, diagrams, or illustrations.

Explaining purpose also contains a lot of verbs that try to convey directions, instructions, or guidelines.

Every author’s purpose or motive should be more than just entertaining the reader, it should be about more than just telling a good story.

A lot of authors tell stories to accomplish different objectives – some want to teach, provoke thought and debate, or show people that they’re not alone in their struggles. Others—like yours truly—write an article about the different types of Author’s purpose and hope it changes your writing style accordingly.

Authors must take their audience’s needs and interests into account, as well as their purposes for writing when writing something they intend to publish.

The author should find a way to make a piece that both generates interest as well as provides value to their reader.

40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The American Crisis historical article, as an instance of persuasive essay examples

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

Persuasive Essays
Persuasive Speeches
Advertising Campaigns

Persuasive Essay Writing Examples

First paragraph of Thomas Paine's The American Crisis

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

Diamond engagement ring on black velvet. Text reads "How do you make two months' salary last forever? The Diamond Engagement Ring."

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

Bag of Skittles candy against a blue background. Text reads

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Always ad showing a young girl holding a softball. Text reads

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”

Persuasive Review Writing Examples

Image of first published New York Times Book Review

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

Find strong persuasive writing examples to use for inspiration, including essays, speeches, advertisements, reviews, and more.

Persuasive Essay Topics: Should we allow little kids to play competitive sports?

101 Interesting Persuasive Essay Topics for Kids and Teens

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Short Persuasive Essay

Short persuasive essay generator.

When we were still in school, we were often taught that writing is a part of being a student. Applicants for a scholarship or applicants for those who wish to attend a new school were often told to write an essay about themselves. There are of course a lot of different types of essays, but this article is going to show you how to write a persuasive essay. If you are a student hoping to find ways to write one, or simply anyone willing to find tips on writing an essay to persuade this article is for you. From definitions, examples and tips. Anyone can benefit from this, student, professional, anyone. What are you waiting for? Check this out now. 6+ Short Persuasive Essay Examples in PDF.

6+ Short Persuasive Essay Examples in PDF

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Defining Essay

A short nonfiction piece of literary writing. A written piece of writing where you show your argument on a single topic. The definition is often too vague and overlaps with the ideas.

Defining Persuasive Essay

This type of essay is a kind of academic writing. When you write a persuasive essay , you mainly use your logic and arguments to persuade your audience of your point of view. To do this, you must use solid proof like facts, doing your own research, statistics, examples and quotations from professionals.

Tips for Writing Persuasive Essays

As we all know, writing any kind of essay is tough. But it doesn’t have to be a problem that we could not solve. Rather, here are some tips to make a good persuasive essay to help you with your writing.

Do your research: One thing you must remember when writing a good persuasive essay is to do some extensive research. The reason for this is because you are going to convince your readers about your topic.
Make a draft: Before you write your essay, and after you do some research, make a draft. Check every small detail if they are correct. This way, when you are about to write the full essay, it would spare you lots of time to edit anything you need. Also, this helps you formulate your thoughts.
Choose a side: Choose a side when you want to persuade your readers. Explain everything clearly as well.
Tone of writing: Your writing tone should match your audience. Do not be too rude nor discriminate when you write. You are not there to pick a fight with your readers, rather, you are there to convince them to believe in your point of view.
Understand your audience: To draw your audience in, first you must understand them. Who are your targeted audiences? What do they need to know from you? What can you tell them so they would be convinced at what you are saying? How will you approach the topic you intend to write and persuade them of your point of view.
Short: Remember essays are not meant to be very long. Rather, essays are considered short since they are only written as a way for the author to express their opinions and their beliefs.

How do I make a good persuasive essay?

To make a good persuasive essay is to do follow the tips listed above. The tips are there to help you write a good persuasive essay. But to make a very good one takes practice.

What topic is okay when writing this type of essay?

You can talk about general topics. Avoid topics that may be too discriminating to your readers.

How much is the minimum word count for this type of essay?

Around 2500 words. Anything less than that will make the argument less convincing.

How do I make an impressive persuasive essay without practicing?

Unfortunately, there is no instant way of making a very good essay without practice. With practice and following the tips, you sure will be making the best essay.

Making a good persuasive essay can be tough. It can be a challenge to write when you have no idea what to write. But all that could change. Following the tips and downloading the examples can help you practice on writing this essay. The few things to always remember are, research, tone of writing, knowing your audience and persuade your reader why he or she must believe in your views. Give them a good reason, add a valid fact to make your research more convincing.

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Short Persuasive Essay on the importance of reading books

Short Persuasive Essay on adopting pets from animal shelters

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PERSUASIVE Writing Techniques || GRADE 10 || MELC-based VIDEO LESSON
7 Persuasive Tehniques To Improve Your Writing
Persuasive Writing Strategies
Persuasive Business Writing
The Author's Purpose

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Persuasive Writing Strategies and Tips, with Examples
Persuasive writing is any written work that tries to convince the reader of the writer's opinion. Aside from standard writing skills, a persuasive essay author can also draw on personal experience, logical arguments, an appeal to emotion, and compelling speech to influence readers.
Persuasion/Argument
The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way. A thesis that expresses the opinion of the writer in more specific terms is better than ...
How to Write a Persuasive Essay: Tips and Tricks
TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction. TIP 2: Avoid "announcing" your thesis.
13.1: The Purpose of Persuasive Writing
No headers. The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming in anger.
How to Write a Persuasive Essay: Tips and Tricks
Choose a position you're passionate about. The first step in writing a persuasive essay is choosing a topic and picking a side. If the topic is something you believe in, it will make the entire experience of researching, writing, and arguing your perspective more personal. Choosing a topic that appeals to you on an emotional or sentimental ...
6.4: Persuasive Essays
Writing a Persuasive Essay. Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.
Persuasive Essay Guide: How to Write a Persuasive Essay
The last time you wrote a persuasive essay may have been in high school or college, but the skill of writing a strong persuasive argument is always a useful one to have. Persuasive writing begins with a writer forming their own opinion on a topic, which they then attempt to convince their reader of this opinion by walking them through a number of logical and ethical arguments.
How to Write a Persuasive Essay
When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than making an argument, which involves using facts to prove a point.A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener ...
Writing the Persuasive Essay
A piece of persuasive writing usually ends by summarizing the most important details of the argument and stating once again what the reader is to believe or do. 1. Restate your thesis or focus statement. 2. Summarize the main points: The conclusion enables your reader to recall the main points of your position.
13.7: Writing a Persuasive Essay
The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way. A thesis that expresses the opinion of the writer in more specific terms is better than ...
Tips and Tricks on How to Write a Persuasive Essay
As with most academic essays, the persuasive essay should have an intro, several body paragraphs, and a conclusion. Your body paragraphs should present the research, whereas your introduction's purpose is to provide background information, and the conclusion should review the strongest points of your essay. 1. Conduct research and pre-write.
Writing a Persuasive Essay
A persuasive essay is a written essay that attempts to get the reader to do or think something. The essay acts in the same way that the commercial does. It gives reasons and examples why someone ...
Persuasive Essay in Literature: Definition & Examples
A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist's goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.
10.9 Persuasion
The Purpose of Persuasive Writing. The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming ...
How to Write a Persuasive Essay (This Convinced My Professor!)
The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.
How to Write Perfect Persuasive Essays in 5 Simple Steps
Thesis statement: Let the audience know your stance. After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay. 2. Body Paragraphs.
Writing A Persuasive Essay
In your persuasive essay you do three things: Present your position on a discussable issue. Anticipate possible objections and overcome them with logic and evidence to support your claim. Convince readers that they have something to gain by adopting your viewpoint. Choosing a discussable issue. A discussable issue is one that can be debated.
Writing Resources
The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph's topic sentence serves two main purposes: introducing the content ...
The Author's Purpose for students and teachers
The author's purpose is to provide step-by-step guidance or directions to the reader. Examples include manuals, how-to guides, and recipes. To Describe: The author uses vivid language to paint a picture in the reader's mind. This can be found in travel writing, descriptive essays, or literature.
Author's Purpose
Persuasive writing can be found in essays, magazines, blogs, advertising, and full-length books. ... Knowing the author's purpose behind writing is very important. It can change the format or ...
3.4 Persuasive Paragraphs
The concluding sentence of a persuasive paragraph is an author's last chance to create a good impression. Hence, it is important to restate the thesis statement at the beginning of the sentence in order to remind the reader of your argument. ... Table 3.11 An example persuasive paragraph; Purpose Example; ... Writing an essay in this order ...
What is the Author's Purpose & Why Does it Matter?
1. to Persuade. Using this form of author's purpose, the author tries to sway the reader and make them agree with their opinion, declaration, or stance. The goal is to convince the reader and make them act in a specific way. To convince a reader to believe a concept or to take a specific course of action, the author backs the idea with facts ...
40 Persuasive Writing Examples (Essays, Speeches, and More)
Persuasive Essay Writing Examples ... From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples. ... 15 Anchor Charts To Teach Kids About Identifying the Author's Purpose. Easy as PIE and a whole lot more.
Short Persuasive Essay
This type of essay is a kind of academic writing. When you write a persuasive essay, you mainly use your logic and arguments to persuade your audience of your point of view. To do this, you must use solid proof like facts, doing your own research, statistics, examples and quotations from professionals. Tips for Writing Persuasive Essays

Persuasion/Argument

Learning Objectives

THE PURPOSE OF PERSUASIVE WRITING

THE STRUCTURE OF A PERSUASIVE ESSAY

CREATING AN INTRODUCTION AND THESIS

ACKNOWLEDGING OPPOSING IDEAS AND LIMITS TO YOUR ARGUMENT

Collaboration

BIAS IN WRITING

THE USE OF I IN WRITING

Developing Sound Arguments

FACT AND OPINION

USING VISUAL ELEMENTS TO STRENGTHEN ARGUMENTS

WRITING AT WORK

WRITING A PERSUASIVE ESSAY

Key Takeaways

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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

How Do I Write a Persuasive Essay?

How Do I Start a Persuasive Essay?

How Many Paragraphs Should a Persuasive Essay Have?

What Should I Put in the Conclusion of a Persuasive Essay?

How Can I Improve My Persuasion Skills?

Be confident about grammar

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How to Write a Persuasive Essay

Margin Size

13.7: Writing a Persuasive Essay

key takeaways

Examples of Essays

How to Write a Persuasive Essay?

What Is a Persuasive Essay?

Which Steps to Take?

1. Conduct research and pre-write

2. Organize ideas and examples

Persuasive essay example

3. Create a persuasive essay outline

4. Compose the introduction

5. Create a thesis statement

Tips for a great introduction

6. Counter Arguments

Hints for Great Body Paragraphs

7. Sum up the conclusion

Hints for a Great Conclusion

8. Revise your essay

A life lesson in Romeo and Juliet taught by death

Ethical Research Paper Topics

Art Research Paper Topics

persuasive essay

Persuasive Essay Topic Criteria

Persuasive Essay Structure

Types of Persuasive Essays

The Three Elements of Persuasion

Terms Related to Persuasive Essays

Examples of Persuasive Essay

Further Resources on Persuasive Essays

Related Terms

10.9 Persuasion

The Purpose of Persuasive Writing

The Structure of a Persuasive Essay

Creating an Introduction and Thesis

Acknowledging Opposing Ideas and Limits to Your Argument

Bias in Writing

The Use of I in Writing

Fact and Opinion

Using Visual Elements to Strengthen Arguments

Writing at Work

Writing a Persuasive Essay

Key Takeaways

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

Why is being persuasive so difficult?

What Is a Persuasive Essay?

The 5 Must-Have Steps of a Persuasive Essay

1. A topic or issue to argue

2. An unequivocal thesis statement

3. Evidence to back up your thesis

4. Rebuttals to disprove opposing theses

5. A convincing conclusion