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Cover Letter for Business Development Executive – The Complete Guide

Are you a visionary with a passion for transforming businesses into industry giants? Then a career in business development can be your path to success. A business development executive works for the growth of the business by analyzing and grabbing new business opportunities. They develop strategies to capitalize on new market opportunities. To land a business development executive job, you need to have a compelling cover letter. In this blog, we will share with you the steps to write a cover letter for a business development executive that will get you shortlisted for an interview!

Table of Contents

Steps to Write a Cover Letter for Business Development Executive

A cover letter allows you to connect with the recruiter and even helps you to get an interview for the role you wish to apply. Therefore, writing a cover letter is an essential task. Here are the steps to write an impressive cover letter for a business development executive.

Step 1: Conduct Thorough Research

Researching before you write a cover letter allows you to clearly understand what points you need to put forward to draw the attention of the recruiter. Follow these steps while researching:

• Analyze the job description to understand the requirements of the position and the recruiter. It will help you shortlist the key skills and achievements relevant to the position. 
• Go through the company website and social media handles. It will aid in getting familiar with the company culture.
• Last but not least, scan through your resume. It will help you avoid making your cover letter a replica of your resume.

Step 2: Begin the Cover Letter with a Header

An ideal job application letter for a business development executive begins with a header where the personal information of the sender is mentioned. Here’s what it looks like:

Your Name  Address  Contact Number  Email Address  Date (MM, DD, YY)

Step 3: Make it Personalized with a Salutation

Salutation can make a big difference in your cover letter by setting a personalized and positive tone. Here are the two situations that you may confront while writing the salutation:

Case 1: You know the name of the recruiter. Then you can address your cover letter as – Dear Name  Case 2: You don’t know the name of the recruiter. First, try to find the name of the recruiter on various platforms such as the company website, X (formerly Twitter), etc. If you still can’t find the name, then address the cover letter as – Dear Hiring Manager

Step 4: Compose a Catchy Introduction

Begin the cover letter with a brief and detailed introduction of yourself, this may include your educational qualifications and work experience. Additionally, inform the recruiter of the position you are applying for, how you came across it, and what makes you interested in the position.

Step 5: Craft A Professional Body for Your Letter

This is where you get to impress the recruiter with your strong points. Ensure you highlight your skills relevant to the position and job description. As a fresher, you can highlight your skills, achievements, and internships, if any. As an experienced professional, on the other hand, you can highlight either your skills or work experience and achievements.  Additionally, you can share your career objective and how this job aligns with it. This will allow you to communicate that you have a clear idea about your future goals and impress the recruiter. Here are some key differences between hard and soft skills that you can highlight:

Step 6: End with a Summary and Call-to-action (CTA)

The closing paragraph of the cover letter for a business development executive is an essential part of the cover letter as it leaves a lasting impression on the recruiter. Ensure to seize the opportunity and make the most of it. Here, you can talk about the following things to make it compelling: 

• Summarize your skills and achievements while emphasizing why you are the best candidate for the position.
• Request for an interview for further discussion.
• Thank the recruiter for considering you for the position.
• Remember to attach your resume at the end, either as a link or a PDF file.

Step 7: Make Edits (If Required)

A cover letter with errors might come off as unprofessional and reduce the chances of you getting a callback. Ensure to proofread your cover letter in the end and make the required edits. Do look out for the following red flags: 

• Spelling and grammatical errors.
• Any false information to avoid miscommunication.
• The details provided do not align with the job description of the position.

Cover Letter Sample for Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take assistance from it to craft an effective cover letter.

Cover Letter Sample for a Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take guidance from this sample letter to craft a compelling cover letter that highlights your strong points and persuades the recruiter to schedule an interview with you.

Cover Letter for a Business Development Executive: Do’s and Don’ts

Follow these do’s and don’t to create the best job application letter for a business development executive.

• Make your cover letter personalized. It shows your care for the job and your hard work.
• State examples or provide data to support your achievements. This helps to make you sound confident and convincing.
• Keep a professional font style (Times New Roman, Arial, Calibre) and font size of 10-12 to ensure readability.
• Limit the word count to 200-400 words.
• Follow up with the recruiter after a week of applying.
• Create a generic cover letter.
• Provide achievements and other details vaguely.
• Experiment with new and creative fonts and compromise on readability.  
• Create a lengthy cover letter by writing about all of your skills.
• Make the cover letter entirely about yourself and neglect the benefit to the company.
• Do not forget to align your details with the job description and include keywords.

A cover letter is an excellent way to catch the eye of the recruiter and stand out from the crowd. However, drafting an impressive cover letter can get daunting. Follow the aforementioned steps, tips, template, and sample to craft the perfect cover letter for a business development executive job. If this blog has been helpful, check out our blog on business development executive interview questions to ace your next job interview!

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Shobha Saini, the Head of Human Resources at Internshala, has maintained a stellar track record in employee relations and talent acquisition. With eight exceptional years of experience, she specializes in strategic planning, policy-making, and performance management. A multi-talented individual, she has played a major role in strategizing HR practices in the organization.

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13 Professional Business Development Cover Letter Examples for 2024

Your business development cover letter should immediately convey your understanding of the company's strategic goals. Illustrate your capability to drive revenue and forge solid client relationships right from the start. In the second paragraph, highlight your expertise in market analysis and your proficiency in executing growth initiatives. Your ability to identify and capitalize on business opportunities must be evident to the reader.

All cover letter examples in this guide

Business Development Executive

Director of Business Development

VP Business Development

Entry Level Business Developer

Business Development Intern

Senior Business Development Manager

Business Development Analyst

Business Development Consultant

Engagement Manager

Planning Manager

Business Development Representative

Business Development Manager

Cover letter guide.

Business Development Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Business Development Cover Letter

Key Takeaways

By Experience

Embarking on your job hunt, you've discovered that a standout business development cover letter can make all the difference. It's tempting to rehash your resume, yet your cover letter should be a window into your proudest professional moment, narrating the journey of that one significant achievement. Striking a balance between formal tone and fresh, engaging content without resorting to clichés is key. Remember, brevity is your ally; keep it concise and impactful within a single page. Let's ensure yours grabs attention for all the right reasons.

• Some inspiration from other professionals' job-winning cover letters;
• The best structure and format for your business development cover letter;
• Insights on how to write about your best achievement to stand out;
• A creative twist on your business development cover letter intro.

Upload your business development resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the business development isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Business Development resume guide and example
• Planning Manager cover letter example
• Online Business Owner cover letter example
• Fitness General Manager cover letter example
• Revenue Cycle Manager cover letter example
• Business Intelligence cover letter example
• Market Analyst cover letter example
• Floor Manager cover letter example
• Club Manager cover letter example
• Business Process Manager cover letter example
• Business Data Analyst cover letter example

Business Development cover letter example

PETER CONNOLLY

New York, NY

+1-(234)-555-1234

[email protected]

• Quantifiable Achievements: The cover letter includes specific examples of achievements, such as "leading to a 15% sales increase" and "culminating in an impressive $2M of new business," which provide concrete evidence of the candidate's ability to deliver results in business development.
• Relevant Experience: Describing the management of a sales campaign and utilization of CRM data to recapture old prospects demonstrates the candidate's relevant skill set and experience, tailored to the business development role.
• Problem-Solving Skills: By emphasizing strategic initiatives such as an in-depth analysis of post-purchase client behavior, the candidate showcases their problem-solving skills and ability to adopt a data-driven approach to improving sales processes.
• Client Relationship Management: Mentioning the focus on client-centric strategies and engagement with CRM activities, the cover letter reflects an understanding of the importance of maintaining and expanding client relationships in business development.

Designing your business development cover letter: what is the best format

Let's start with the basics, your business development cover letter should include your:

• Introduction
• Body paragraph
• Closing statement
• Signature (that's not a must)

Next, we'll move to the spacing of your business development cover letter, and yes, it should be single-spaced ( automatically formatted for you in our cover letter templates ).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your business development resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

The top sections on a business development cover letter

• Header with Contact Information : Include your name, address, phone number, and email to make it easy for the recruiter to reach out to you, and it lends a professional look to your cover letter.
• Opening Greeting : Addressing the hiring manager by name shows you've done your research and creates a personal connection right from the start.
• Introduction : Briefly state your interest in the Business Development position and why you are a strong candidate, capturing the recruiter’s interest to read further, showing enthusiasm and knowledge about the company.
• Body detailing relevant experience and skills : Highlight your track record in sales growth, partnerships, or market expansion, as these are critical business development outcomes, and use this section to demonstrate how your skills and experiences align with the role’s requirements.
• Closing with a Call to Action : Finish by reiterating your interest in the position, thanking the reader for their time, and suggesting a meeting or call for further discussion, showing initiative and eagerness to move forward in the process.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic thinking skills: To devise actionable plans that align with the company's goals and market opportunities.
• Proven track record in sales or partnerships: To demonstrate the ability to drive revenue growth and build valuable business relationships.
• Strong networking abilities: For identifying and leveraging new business opportunities and partnerships.
• Excellent communication and negotiation skills: To articulate value propositions and negotiate deals effectively.
• Understanding of market research and analysis: To gather insights into industry trends and potential growth areas.
• Adaptability and learning agility: To navigate changing markets and continuously evolve business strategies.

Kick off your business development cover letter: the salutation or greeting

When writing your business development cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your business development cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear Mr./Ms./Dr. [Last Name],
• Dear Members of the [Team Name] Team,
• Dear [Department] Department,
• Dear Search Committee,

Get creative with your business development cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your business development cover letter introduction to share something memorable about your experience .

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

What comes next: your business development cover letter middle paragraphs

In the next three to six paragraphs (or the body of your business development cover letter) you have to prove your unique value .

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your business development cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Two ideas on how to end the final paragraph of your business development cover letter

Closing your business development cover letter , you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

Keep this in mind when writing your zero experience business development cover letter

Even though you may not have any professional experience , your business development cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Winning at your job application game starts with a clear and concise business development cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the business development resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Business Development cover letter examples

Explore additional business development cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Business Development Cover Letter Samples & Examples That Worked in 2024

Calling your business development cover letter the unsung hero of your job application really isn't a stretch. Besides showcasing your most impressive skills and achievements, it's also responsible for communicating your passion and motivation for the job at hand. 

So, if you want to make sure that your cover letter really sticks the landing, delve into our comprehensive guide and discover all the best writing tips , sleek cover letter templates , and  detailed examples  you'll need.

Keep reading to discover our tips:

• Review essential business development cover letter samples
• Format your cover letter properly
• Create an effective cover letter header & headline
• Personalize the greeting on your business development cover letter
• Write an effective business development cover letter introduction
• Show your professional value through your skills and accomplishments
• Include powerful action verbs throughout your resume
• End your cover letter with a strong closing statement
• Avoid common mistakes in a business development cover letter
• Pair your cover letter with a relevant resume
• Explore the average salary and job outlook for business developers
• Access top resources for job-seeking business developers 

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Business development officer cover letter example

Why does this cover letter example work?

• Quantifiable achievements:  The candidate highlights tangible accomplishments from a previous role, such as reducing operating expenses by 15%, expanding the international client base by 120%, and increasing brand awareness by 500%. These specific metrics provide clear evidence of impact and effectiveness, making them a compelling candidate for the Business Development Officer position.
• Relevant qualifications:  The candidate emphasizes relevant educational background and professional certifications, including a degree in Business & Management with Economics and a Business Development Certificate. By showcasing these qualifications, the candidate demonstrates the necessary knowledge and skills for the role.

What could be improved?

• Varied sentence structures: While the content of the letter is strong, many sentences begin with "I," which can make the letter feel repetitive and less engaging. Varying sentence structures would make the cover letter more attention-grabbing and smoother to read.

Business development intern cover letter sample

• Comprehensive educational background:  The candidate highlights their relevant academic experience as a third-year Business Administration student at Princeton University. By mentioning specific coursework in marketing, finance, and business law, the applicant effectively shows a solid educational foundation directly applicable to the business development position.
• Multilingual proficiency and technical skills:  The candidate showcases fluency in three languages (Hindi, English, and German) and proficiency in technical tools like HubSpot, Asana, Trello, and Slack. This array of skills highlights versatility and an ability to operate in diverse environments, which are highly valuable traits for a business development intern.
• Specify how skills were used:  While the candidate lists valuable skills such as communication , leadership , and problem-solving , it would be more impactful to provide specific examples of how these skills were applied. For instance, detailing a project or situation where their leadership or problem-solving skills led to a successful outcome would make these attributes more concrete and relatable.

Business development specialist

• Diverse experience and skill set:  The candidate highlights a diverse range of experiences, from identifying sales opportunities to developing strategies and managing accounts. By showcasing skills gained during their tenure at Kiewit Corporation, the candidate provides a well-rounded view of their expertise in business development.
• Relevant certifications and technical proficiency:  The applicant mentions holding a degree in Business Administration from the University of St Andrews and being a Certified Business Development Professional. Additionally, their proficiency with industry software programs like Bitrix24, airfocus, FreshBooks, TimeCamp, WPS Office, and QlikSense demonstrates their technical capabilities, which are again essential for the role.
• Missing quantifiable data:  While the candidate showcases a range of relevant experiences and skills, the letter lacks specific, quantifiable achievements that provide evidence of their impact. Including data such as percentage growth, increased revenue, or number of accounts managed would make their accomplishments more compelling. The cover letter could, for instance, mention: "At Kiewit Corporation, Inc., I identified sales growth opportunities that resulted in a 25% increase in annual revenue."

1. Format your business development cover letter properly

Properly formatting your business development cover letter is crucial to making a positive first impression. A well-formatted cover letter is not only visually appealing but also easy to read and navigate, ensuring that the hiring manager can quickly identify key information and understand your suitability for the role.

Here are our handy tips to help you format your cover letter effectively:

• Keep it professional and clean: Use a professional and clean design with a simple, easy-to-read font such as Arial, Calibri, or Times New Roman. Maintain a font size between 10 and 12 points to ensure readability. Avoid using overly decorative fonts or colors that can distract from the content.
• Maintain proper margins and spacing: Use standard one-inch margins on all sides of your cover letter. Maintain consistent spacing between different sections, such as between the greeting, body paragraphs, and closing. Single-space the text within paragraphs and leave a blank line between each section to enhance readability.
• Align text to the left: Left-align all text in your cover letter to make it easy to read and professional-looking. Right-aligned or centered text can be hard to follow and may appear unprofessional.
• Use a clear structure: Organize your cover letter in a clear and logical structure. Start with your contact information and date at the top, followed by the employer's contact information. Then include a greeting, an introduction, body paragraphs, and a closing. This structure helps guide the reader through your letter smoothly.
• Stick to one page: Keep your cover letter to a maximum of one page. This ensures that you communicate your key points concisely and respect the hiring manager’s time. Focus on the most relevant experiences and achievements that align with the job you're applying for.
• Incorporate bullet points (if necessary): If you need to highlight specific achievements or skills, consider using bullet points. Bullet points can break up large blocks of text and make your key points stand out, making it easier for the reader to scan your letter.

By following these simple formatting tips, you can create a business development cover letter that is smooth to read, easy to navigate, and makes a strong impression on potential employers.

Let your cover letter write itself — with AI!

2. create an effective cover letter header & headline.

Before diving into the introduction and body paragraphs of your cover letter, the first step you need to take is to create a properly formatted header and headline.

A cover letter header is a short block of information that generally contains between 3 to 4 lines of text. The header will include all necessary details about the applicant and the company they're applying to.

As for the cover letter headline , this is a brief title statement that leads into the introduction and body of the cover letter, as well as helping to hook the employer’s attention.

Check out the following breakdowns of each of these elements for a more in-depth explanation and examples of each:

Formatting the header

The header of your cover letter can vary in format and order of information, depending on the overall style and visual flow you are trying to achieve.

No matter what aesthetic or style you opt for, you should always include:

• Your name and professional title
• Your professional contact information (phone number, email address, LinkedIn profile link)
• The name of the hiring manager, the company name, and the company address

Let's take a look at two contrasting examples:

Bad example of a cover letter header

From: John Doe [email protected]

To: Hiring Manager

Why is it bad? This header lacks important details such as the applicant's professional title, phone number, and LinkedIn profile link. Additionally, it doesn’t include the name of the hiring manager, the company name, or the company address, making it less personalized and professional. It fails to provide sufficient information for the hiring manager to contact the applicant easily or understand their professional standing.

Good example of a cover letter header

From: John Doe , Business Development Professional (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: Mary Biden, Hiring Manager Devorg Corporation 1234 Street Address Naples, FL, 34108

Why is this header effective?  This header is well-organized and professional. It includes all essential information, making it easy for the hiring manager to identify and contact the applicant. The layout is clear and ensures that the necessary details are both prominent and accessible.

Writing the headline

A strong cover letter headline is crucial for grabbing the hiring manager’s attention right from the beginning. It serves as the first impression and can determine whether your cover letter will be read further or not. For a business developer, the headline should be impactful, showcasing your value proposition and aligning with the job requirements.

What should a strong headline contain?

• Relevance:  Your headline should be directly relevant to the role you are applying for. It should hint at your qualifications and what you bring to the table.
• Specificity:  Be specific about what you can achieve or how you can contribute to the company. Avoid vague or generic statements.
• Engagement:  Use engaging language that compels the reader to continue. It should spark curiosity or interest about what follows in your cover letter.
• Value proposition:  Highlight a key selling point such as your experience, skills, or a notable accomplishment that aligns with the job description.

Bad example of a cover letter headline

Applying for Business Developer Position

Why does it fall short? This headline is too generic and doesn't offer any specifics about the candidate's qualifications or what they can bring to the role. It fails to engage the reader or entice them to read more.

Good example of a cover letter headline

Proven Business Developer with 5+ Years of Experience in Driving Revenue Growth and Building Strategic Partnerships

Why does it work? This headline is engaging and specific, clearly stating the candidate's experience and key strength. It highlights the value the candidate brings to the table, encouraging the hiring manager to read on and learn more about their accomplishments and skills.

Remember, a strong headline can be the difference between your cover letter being read or sent to the "no pile".

3. Personalize the greeting on your business development cover letter

Whenever you write a greeting on a cover letter, you should opt for a personalized salutation over a generalized one.

Generalized greetings — such as “To Whom It May Concern” — are too vague and don't help you in catching the eye of your preferred employer. On the other hand, personalized greetings address a specific person or department within the company, showing the reader you have great attention to detail.

Examples of personalized greetings include

• Dear Hiring Manager Mary Biden,
• Dear Hiring Manager Mary Biden & the Business Development Department,
• Dear Mrs. John Krasinsky, Head of the Business Development Department,

If you have thoroughly researched the company and are unable to uncover the exact person who will be reviewing your application, try out one of the following alternatives:

General, yet acceptable, greeting examples

• Dear Hiring Committee,
• Dear Business Development Hiring Team,
• Dear [Company Name] Recruitment Team,

Taking the time to personalize your greeting can significantly enhance your cover letter, demonstrating your genuine interest in the company. This small effort can set a positive tone for the rest of your application and make a strong first impression on potential employers.

4. Write an effective business development cover letter introduction

Once your header, headline, and greeting are in place, your next key step is to write a compelling cover letter introductory paragraph . In this introduction, you should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad example of a business development cover letter introduction

To Whom It May Concern,

I am writing to apply for the Business Development position at your company. I have some experience in sales and think I could do well at your organization. I found your job posting online and thought it might be a good fit.

Why does it fall flat? This introduction is weak because it's vague and lacks specificity. It doesn't provide any concrete details about the candidate's experience, goals, or connection to the company. It also uses a generic greeting, which doesn't grab the hiring manager's attention.

Good example of a business development cover letter introduction

To the [Company Name] Hiring Manager,

As a Business Development professional with more than 5 years of experience in the technology industry, I am highly adept at moving customers through high-value sales cycles. I met with your company’s Senior Business Analyst — Jack Smith — last week to discuss your current openings and company objectives, at which point Mr.Smith recommended I apply for this position.

Why is this introduction strong?  This introduction is strong because it provides a clear overview of the candidate's experience and skills, specifically mentions a mutual acquaintance, and expresses genuine interest in the company. It sets a positive tone and encourages the hiring manager to read further.

Crafting a strong introduction is your chance to make a memorable first impression. By being specific, personal, and engaging, you show that you’ve done your research and are genuinely excited about the role. Remember, this is your opportunity to set yourself apart from other candidates right from the start — make it count!

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5. Show your professional value through your skills and accomplishments

Following the introduction of your cover letter are the body paragraphs. Ideally, your business development cover letter should contain between 2 to 4 body paragraphs, providing in-depth answers to each of these questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Placing extra emphasis on accomplishments is crucial, as your real-life achievements help to show employers the quantifiable value you can bring to their company.

Here are a few examples of how to describe accomplishments in a cover letter

• As the Business Development Assistant Manager at [Former Employer], I assisted in the acquisition of 6 new business assets that led to a 110% growth in revenue, with a market value of more than $2M annually.
• I spearheaded a market analysis project that identified emerging trends, resulting in the development of a new sales strategy that increased market share by 15%.
• By collaborating closely with the marketing and product development teams, we successfully launched three new products that generated an additional $500K in quarterly revenue.

In addition to your accomplishments, make sure to highlight specific skills that are relevant to the business development position.

Here's a list of key skills for your business development cover letter

• Market Analysis
• Strategic Planning
• Sales Forecasting
• Client Relationship Management
• Negotiation and Persuasion
• Lead Generation
• Cross-functional Collaboration
• Project Management
• Data Analysis and Reporting
• Budget Management

Remember to provide context that shows how you've applied these skills effectively in previous roles. For instance, rather than simply stating that you have skills in "strategic planning," describe a specific scenario where you used this skill to achieve a significant result. This helps employers understand the practical value you bring to their team.

6. Include powerful action verbs throughout your cover letter

Using powerful action verbs in your business development cover letter is essential. Not only do action verbs make your writing more dynamic but they also help to paint a vivid picture of your skills and experiences, making your cover letter more engaging and persuasive.

Here's why they're crucial:

• Convey confidence and proactivity:  Action verbs demonstrate your proactive approach and assertiveness, showing that you take initiative and get results.
• Enhance readability:  These verbs make your sentences more concise and impactful, making your cover letter easier to read and more compelling.
• Highlight achievements:  Using action verbs to describe your accomplishments makes them stand out, emphasizing the tangible value you brought to your previous roles.
• Pass ATS:  Many companies use Applicant Tracking Systems (ATS) to screen resumes and cover letters. Action verbs can help your application get noticed by these systems, increasing your chances of moving on to the next stage of the hiring process.

List of powerful action verbs for a business development cover letter

• Accelerated
• Facilitated

Remember, by strategically using action verbs, you make your cover letter more compelling and likely to capture the attention of hiring managers.

7. End your business development cover letter with a strong closing statement

The final component of any well-written business development cover letter is a strong closing statement . This closing statement should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a business development cover letter conclusion

I hope to hear from you soon. Please contact me if you are interested in discussing my application further. Sincerely,

[Applicant Name]

What's wrong about this conclusion? This closing statement falls short because it simply lacks enthusiasm and specificity. It doesn't convey the candidate's interest in the role or the company and provides no information about availability or contact details, making it less engaging and memorable.

Good example of a business development cover letter conclusion

The innovative approach of [Company Name] excites and inspires me. I know that as your Business Development Associate, I will help you to exceed growth expectations and increase your revenue with high-quality acquisitions and growth strategies. I would greatly appreciate the opportunity to speak in person and am available all weekdays from 9 a.m. to 4 p.m.

The best way to reach me is at (123) 456-7890 or via email at [email protected].

Warm Regards,

Why does it work?  This closing statement is compelling and professional. It expresses genuine enthusiasm for the company and clearly states availability and contact information. Providing specific details about how and when you can be reached ensures that the potential employer knows you are serious and accessible. 

Remember, your closing statement is your final opportunity to leave a lasting impression. Be enthusiastic, specific, and proactive. Show your excitement about the opportunity, clearly state your contact details, and express your eagerness for a follow-up.

Follow this cover letter outline for maximum success.

8. Avoid common mistakes in a business development cover letter

Avoiding common mistakes in your business development cover letter is essential for making a strong impression. Here are some typical errors and tips on how to sidestep them:

• Using a generic greeting:  Starting your cover letter with a generic greeting like “To Whom It May Concern” can come off as impersonal and lazy. Instead, personalize your greeting by addressing it to a specific person or department. Research the hiring manager’s name or, if it's not available, use a targeted greeting like "Dear Hiring Committee" or "Dear Business Development Hiring Team."
• Being too vague about your skills: Statements like "I have experience in sales" are too general and don't show your true value. To avoid this, be specific and provide real examples. For instance, "I managed a sales portfolio worth $2 million and consistently exceeded quarterly targets by 15%." Concrete details make your claims more credible and impactful.
• Focusing too much on what you want:  It’s common to express what you hope to gain from the position but overemphasizing this can divert attention from what you can offer. Balance your enthusiasm for the role with a focus on how you can contribute to the company's success. Highlight your skills and achievements, illustrating how they align with the company’s goals.
• Repeating your resume:  Simply restating information from your resume does little to differentiate your application. Use your cover letter to provide context and tell a compelling story. Expand on the most relevant accomplishments and explain how your experience will translate into success in the new role.
• Including irrelevant information:  Mentioning hobbies or unrelated experiences can clutter your cover letter and distract from your main message. Stick to information that directly relates to the position. Focus on your professional skills, experiences, and achievements that demonstrate your suitability for the role.

Avoiding these common mistakes ensures your business development cover letter is professional, focused, and compelling. Remember, your cover letter is your first opportunity to impress — make it count by presenting a clear, personalized, and relevant narrative that highlights your unique qualifications.

9. Pair your startup cover letter with a resume

Pairing your startup cover letter with a well-crafted business development resume is crucial for creating a cohesive and professional job application.

While both documents serve the purpose of showcasing your qualifications, they do so in different ways . Your cover letter provides a narrative that highlights your passion for the business development and explains how your experiences make you an ideal fit, whereas your resume offers a structured overview of your skills, accomplishments, and professional history.

Maintaining a consistent design between your cover letter and resume creates a harmonious and professional look that can leave a lasting impression on hiring managers. Here’s why it’s essential:

• Professional unity:  Using the same fonts, color schemes, and formatting styles in both documents creates a unified, polished appearance. This consistency reinforces your personal brand and demonstrates your attention to detail.
• Visual appeal:  A matching design enhances the visual appeal of your application. Hiring managers can easily navigate your documents, which makes your application more user-friendly and professional.
• Branding:  Consistent design signals that you are organized and meticulous, qualities highly valuable in a startup environment. It helps in building your brand image, making you memorable to the hiring team.

In short, pairing a compelling cover letter with a well-designed resume helps your application stand out. When your documents look professional and put-together, it shows you're detail-oriented and serious about the job. This can surely boost your chances of catching the hiring manager’s attention and moving forward in the hiring process.

Try our AI Resume Writer and have your resume ready in minutes!

10. average salary and job outlook for business developers.

As of 2023, the average yearly salary for business developers was $76,784 , according to the most recent data from Indeed . This figure highlights the competitive compensation available for professionals in business development, reflecting the vital role they play in driving growth and forging new opportunities for companies.

Looking at the job outlook, the future for business developers appears promising. According to the US Bureau of Labor Statistics , the job outlook for training and development managers — and roles closely aligned with business development— is projected to increase by 7% through 2031. This growth rate indicates a steady demand for skilled professionals who can help organizations expand and succeed.

Overall, a career in business development offers not only a competitive salary but also strong job security and growth prospects. For those adept at strategic planning, market analysis, and relationship building, this field presents numerous opportunities to thrive and advance.

11. Top resources for job-seeking business developers

As you put the finishing touches on your business development cover letter, it's crucial to complement it with a strategic job search. To navigate the competitive landscape of business development opportunities isn't exactly a walk in the park. But these resources can give you a solid head start: 

• Industry-specific job boards: The best way to find roles tailored to your expertise and interests is by visiting websites like AngelList , Business development Crossing , or Startup Jobs . These list work opportunities specifically for business developers. 
• General job search platforms: Websites like Glassdoor , Indeed , SimplyHired , or ZipRecruiter offer a wealth of suitable job postings too. Just narrow down your search by entering relevant keyphrases and setting your desired location.
• Networking: In the world of business, networking is key! Don't miss any opportunities to mingle with fellow professionals and potential employers. Make sure your LinkedIn profile is always in top shape.
• Professional associations: Networking events, work opportunities, access to further training, and business news — all that under one roof. That's what organizations like the National Business Development Association (NBDA), the European Association for Business Development (EABD) , or the Global Business Development Association (GBDA) can do for you. 
• Specialized publications: Keeping in the loop about the latest business news, trends, and strategies is crucial for succeeding in the job market. Consider following media like “ Bloomberg Businessweek ,” “ Harvard Business Review ,” and “ Fast Company. ”
• Continuous learning: Hone your skills and gain new knowledge with online learning platforms like Coursera , edX , LinkedIn Learning , or Udemy , which offer a wide selection of courses and certifications.

Once you've started sending out your job applications, it's just a matter of time until you start getting your first job interview invitations. Be persistent, patient, and always custom tailor your business development cover letter to fit the unique requirements of each job posting you apply for. 

Business Development Cover Letter FAQ

How can i effectively highlight my skills in a business development cover letter.

Saying you're skilled simply isn't enough. You need to prove it! Start by thoroughly reading the job posting. Identify 3 skills that are the most important for the job. And then proceed to showcase that you have them (provided that you do) by writing about specific instances where you utilized them and what result you achieved. If possible, strengthen your claims with quantifiable data.

Should I mention the salary expectations in a cover letter?

Is your job posting asking you to do that? If so, then yes, mention them (but we recommend mentioning a range instead of a fixed number). But if not, we advise against it. Talking about salary expectations (and any financial rewards, in fact) is a topic best reserved for later stages of job interviews. Unless the hiring manager brings it up himself/herself.

How long should my cover letter be?

There's an unwritten rule that your cover letter shouldn’t exceed one page. The point of a cover letter is to offer the recruiters enough information to pique their interest and pay attention to your resume. Not to get into your whole professional story. Anything longer than that could discourage recruiters from ever reading it.

What's the best format for my business development cover letter?

Stick to a simple and clean layout to let your content shine. Avoid cramming your text into one solid wall — make use of white space to make your cover letter easy to read. Don't be afraid to use bullet points to break up the text and highlight your achievements. And stick to professional fonts. If you want to save yourself the time and nerves spent formatting, feel free to use one of our cover letter templates .

How can I demonstrate my enthusiasm for the role and company?

Make it personal! Show you understand the company and its culture (this bit requires you to do research on the company's culture, values, and projects past or ongoing). Then, you can demonstrate how the role aligns with your own career aspirations. And don't forget to mention why you love the industry itself!

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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14 business development executive cover letters.

Approved by real hiring managers, these Business Development Executive cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Business Development Executive
• Senior Business Development Manager
• Business Development Associate
• Alternative introductions for your cover letter
• Business Development Executive resume examples

Business Development Executive Cover Letter Example

Why this cover letter works in 2024, emphasizing relevant skills.

This sentence effectively highlights the applicant's skills, showing that they have the right experience for the role. Make sure to emphasize your most relevant skills and experiences when applying for a job.

Connecting to the company's goals

Demonstrating excitement about the company's initiatives and goals can help you stand out. Show that you're not just applying to any company, but specifically to this one because you believe in its mission and future.

Passion and track record

Combining passion with a proven track record makes for a strong closing statement. This shows that the applicant is not only excited about the role, but also has the experience and skills to back it up.

Showing alignment with company's mission

When you mention your admiration for a company's mission, such as Microsoft's innovation and user experience focus, you're showing a deep interest in the company and its values. This shows you're not just looking for any job, you're looking for this job.

Quantifying achievements

Stating that you launched a new product line leading to a 30% increase in annual revenue is a great move. Concrete numbers like this offer a clear picture of your past achievements and potential future contributions.

Highlighting strategic initiatives

Sharing your success in attracting new business partners and expanding market reach gives a clear indication of your strategic thinking and execution skills. It's a strong testament to your ability to be a driving force for growth.

Expressing eagerness to contribute

By stating your eagerness to leverage your skills to contribute to company growth, you are showing initiative and an active desire to be a part of the company's future. This paints you as an ambitious and forward-thinking candidate.

Quantify Your Success

When you share a concrete example of how you boosted revenue by 45% within a year, you are not just talking the talk, you're walking it. It demonstrates your ability to make a significant positive impact on the business, and that's something any employer would want.

Highlight Your Data-Driven Approach

Revealing your knack for data-driven decisions shows that you're logical, analytical, and strategic. Demonstrating how this approach led to an increase in lead conversion by 30% makes your argument even more compelling and paints a clear picture of you being a results-oriented professional.

Express Your Passion for the Company

When you articulate your excitement about contributing to Google's projects and your desire to redefine business-tech interaction, you show your genuine interest in the company's mission. This not only shows you've done your homework but also that you're eager to contribute to their work.

State Your Confidence

By confidently stating that your experience can help bridge the gap between potential business opportunities and Google's innovative solutions, you're giving the hiring team a glimpse of your potential contribution to the company. It's a solid way to wrap up your case.

End on a Friendly Note

Ending your cover letter with "Warm Regards" adds a personal touch to your professional communication. It makes you come across as approachable and friendly, which are valuable traits in any business setting.

Show your passion for the business development executive role

When you talk about your admiration for the company and its products, it makes me, as a hiring manager, see you're not just looking for any job. You want this job.

Quantify your business development achievements

Mentioning specific results, like a 25% revenue increase, proves you're capable of making a big impact. It's exactly the kind of success we want to bring into our team.

Highlight your eagerness to join the team

Expressing excitement to work with our professionals showcases you're a team player who values collaboration and growth. It hints at a positive, proactive work attitude.

End with a strong call to action

Inviting a discussion about your potential contributions demonstrates confidence and readiness. It makes me eager to learn more about what you can bring to our table.

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Connect with the company’s mission

Explaining why you admire the company's solutions and mission helps create a connection. For a business development executive role, showing that you are aligned with the company's goals can set you apart.

Provide examples of growth and partnership success

Talking about your experience in driving revenue growth and building partnerships with hard numbers gives credibility to your claims. In a business development executive role, showing you can navigate and foster growth is crucial.

Showcase your sales achievements

By detailing your success in exceeding sales targets, you demonstrate a strong ability to deliver results. This is especially important in a business development executive position, where results matter.

Emphasize your industry knowledge

Highlighting your understanding of the CRM landscape and your ability to drive business growth shows you're not just a good salesperson but also strategic. This is a valuable trait for a business development executive.

End with a forward-looking statement

Concluding your cover letter by looking forward to discussing how you can contribute showcases your confidence and readiness to be part of the team's future success.

Show your passion for the fintech industry

Sharing how much you admire the company's innovation demonstrates your genuine interest and aligns your passion with the company's goals.

Highlight your success in business development

Detailing your achievements with numbers proves your ability to drive growth and revenue, which is crucial for a business development role.

Connect your experience to the company's growth

When you express confidence in your ability to contribute to the company's success, it helps the hiring manager see the potential impact you could bring to the team.

Emphasize your eagerness to contribute

Mentioning your readiness to bring your skills to the company shows your proactive attitude and commitment to supporting the company's mission.

Close with a polite thank you

Acknowledging the opportunity to apply leaves a positive impression and demonstrates your professionalism.

Senior Business Development Manager Cover Letter Example

Admiration for company culture.

Your acknowledgment of Amazon's culture of innovation and customer-centric approach shows that you understand and value the company's ethos. It's a subtle way to say 'I get you and I like what you're doing'.

Demonstrating leadership skills

By showcasing your success in increasing the customer base by 40% with your leadership, you're demonstrating your capacity to lead a team effectively and deliver strong results. It's a clear way of saying 'I can lead and succeed'.

Emphasizing strategic alliances

By detailing your role in orchestrating a strategic alliance that boosted revenue, you highlight your ability to form productive partnerships. This gives us a glimpse of your potential to forge strategic alliances for Amazon too.

Expressing desire to shape strategy

Your keenness to leverage your experience to help shape Amazon's strategic direction shows high ambition and strategic thinking. It says 'I'm not just here to do a job, I'm here to make a difference.'

Reiterating connection to the company's vision

By expressing your interest in being part of Amazon's mission to be Earth's most customer-centric company, you show alignment with the company's vision. It says, 'I'm not just here for a role; I'm here to uphold and further your mission'.

Show Your Strategic Skills

By highlighting your strategic approach to reaching a significant growth in the B2B segment, you're showing that you're not just achieving results, but that you're thoughtful and meticulous about how you get there.

Align Yourself with the Company's Vision

Expressing your interest in Salesforce's work in CRM and cloud-based solutions shows that you are in sync with the company's vision. It also implies that you see potential and are eager to explore strategic partnerships to boost the company's market share.

Emphasize Teamwork

When you say you're excited about what you and Salesforce can achieve together, you're emphasizing your team-player mentality and your willingness to collaborate towards shared success. These are highly valued traits in any professional setting.

End Professionally

Signing off with "Best regards" maintains the professional tone of your cover letter. It's a polite and formal way to conclude, reinforcing your professionalism and respect for the hiring process.

Show your strong interest in the senior business development manager position

Your clear expression of strong interest and admiration for Salesforce sets a solid foundation. It tells me you've done your homework and are genuinely excited about the possibility of becoming part of our team.

Demonstrate your impact in business development

By sharing specific achievements, like driving a 30% revenue increase, you effectively showcase your ability to deliver results. This is persuasive evidence of your potential value to our team.

Share your motivation for the digital innovation field

Your enthusiasm for working with a team that's at the forefront of digital innovation tells me you're not just seeking a job; you're seeking a role where you can be part of something groundbreaking.

Invite further discussion with confidence

Acknowledging the opportunity to discuss your contributions in more detail not only shows your eagerness but also positions you as a proactive candidate ready to make an impact.

Show your passion for the company's mission

Explaining your long-term interest in the company and how it aligns with your career goals builds a personal connection with the hiring manager.

Highlight your successful outreach strategies

Sharing specific results like securing partnerships and increasing revenue demonstrates your ability to drive business growth effectively.

Express excitement for teamwork

Showing eagerness to join the team underscores your team-player attitude and commitment to collective success.

State your confidence clearly

Asserting your belief in your suitability for the role reassures the hiring manager of your readiness and fit for the position.

Invite further discussion

Opening the door for an interview signals your proactive approach and genuine interest in contributing to the company's achievements.

Share a personal connection with the product

Starting with a personal story about using the company's product makes your cover letter memorable and shows a deep understanding of the product's value.

Detail your relevant fintech experience

Discussing your extensive experience in the fintech industry positions you as a knowledgeable candidate who can navigate its unique challenges.

Highlight your customer-focused approach

Emphasizing your ability to understand and meet the needs of small businesses indicates you're not just focused on deals but on creating lasting value.

Show enthusiasm for contributing to the mission

Expressing excitement about joining the company reinforces your alignment with their goals and demonstrates your motivation.

End with gratitude and openness for dialogue

Thanking the hiring manager and expressing eagerness to further discuss your role shows respect and an openness to engage in deeper conversations.

Business Development Associate Cover Letter Example

Show your interest in the company.

When you mention your admiration for the company's products and mission, it makes your application feel more personal and shows you've done your homework. This is key for a business development associate role, where understanding and belief in the product is crucial.

Highlight your business development achievements

Describing a specific achievement with numbers, like a 20% revenue increase, is very compelling. It gives a clear picture of the results you can bring. In business development, showing that you can directly contribute to growth is essential.

Express eagerness to learn and grow

Showing your excitement about learning from the team demonstrates humility and a growth mindset. For a business development role, being willing to learn is as important as your current skills and experience.

Close with gratitude and an eye toward the future

Ending your cover letter by thanking the hiring manager and expressing eagerness to discuss your fit further is polite and shows you're serious about contributing to the company's success.

Tell your personal connection to the product

Sharing your genuine experience with the company's product makes your application more relatable and shows you understand its value.

Link your education to your career ambitions

Mentioning your degree and eagerness to start your career in business development shows you have a strong foundation and clear direction.

Share your admiration for the company culture

Appreciating the company's culture highlights your alignment with their values and your potential fit within the team.

Emphasize your readiness to contribute

Stating your work ethic, adaptability, and eagerness to learn underlines your potential as a valuable and dynamic team member.

Request a chance to discuss further

Asking for an opportunity to talk more about your fit for the role indicates your proactive attitude and keen interest in the position.

Show your passion for the industry

When you express your enthusiasm for the company's mission, it demonstrates that your interests align with the company's goals. This is a good way to catch a hiring manager's attention.

Highlight your business development success

Mentioning specific achievements, such as increasing user acquisition and revenue, shows measurable proof of your impact. This tells me you can deliver results.

Express excitement for the role

Sharing what excites you about the role reveals you've thought deeply about how you can contribute. It also shows you're motivated to help the company succeed.

Connect your background to the job

Linking your experience and skills directly to the job demonstrates you understand what the role entails. It makes it easy to see why you're a good fit.

A well-crafted closing, like looking forward to discussing your contribution, shows confidence and eagerness. It also subtly invites the hiring manager to take the next step.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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• Business Development Manager

Business Development Manager cover letter example

As a business development manager, you know how to talk up your company. Now it’s time to do the same for your work skills. A business development manager cover letter that perfectly complements your resume elevates your chances of getting that coveted interview. This guide gives you hints and tips that will take the mystery out of writing a great application letter. It focuses on:

• Choosing the best cover letter format and what paragraphs the cover letter should include
• Making the most of each cover letter paragraph (header, greeting, intro, body and conclusion)
• Getting down to the writing of your cover letter
• Avoiding common errors when writing your business development manager cover letter.

Our corresponding business development manager cover letter example and our library of free cover letter examples offer inspiration for your own application letter.

Best format for a business development manager cover letter

The point of writing a business development manager cover letter is to show how you can help grow your next company. To do that, you need to know what goes into a great letter. 

A business development manager cover letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

If you’re looking for general advice on cover letters, our comprehensive cover letter guide  will tell you all you need to know. Below you will find specific advice on how to develop the most effective paragraphs possible. 

This business development manager cover letter example is a good foundation to develop your own professional application:

Dear Ms. Bartrum,

After a concentrated effort to build my social media presence over the past five years, I have found that 85 percent of my business development leads come from my online activities. I am well-known in the management consultancy industry and am a regular speaker on the marketing circuit.

The role at Howson would allow me to use the same approach, but with the power of your brand there is the potential to grow your business footprint far beyond the current 12,000 followers (across all platforms). Inbound leads are the lifeblood of any B2B company and I am confident of my ability to replicate the same 450 percent network growth (and +18 percent LFL attributable sales growth) that I engineered at my previous employer.

I am used to working at a high tempo, involving colleagues from every department in my work and getting buy-in from a wide range of stakeholders. Employee advocacy is vital in business development – I ran an internal advocacy project which got 67 percent of our employees engaging with our content at least once a week. This produces business development leads.

In terms of your global ambitions, I am used to working with a network for global sales associates and have been involved in efforts to expand international sales reach. My pitch decks and marketing materials were translated into 12 languages, and we increased the global sales participation from 4 percent to 7 percent over one year.

I have long admired you as a competitor, so after Kim Masters suggested that I apply I didn’t hesitate. I look forward to finding more at a potential interview.

Billy Collins

How many numbers are too many in a business development manager cover letter?

I would suggest sharing three or four key projects with only the most impressive achievements (quantified by value or percentage, whichever is most impressive). Do not let numbers dominate the story of how you achieved them.

If you’re looking for additional inspiration for cover letter writing, you can check out our related cover letter examples: 

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Cover letter header

The main idea behind your application is to garner an interview. That makes the header of your business development manager cover letter key because it highlights your name and important contact details so you can be easily reached. This is the only design element of your cover letter, and while you want to grab attention, you also want to maintain a professional image.

You know that leads will quickly disappear if you don’t act when the opportunity presents itself, so offer the phone number and email you check frequently so that you can respond promptly when a hiring manager contacts you. 

Sync with your resume

Your cover letter should complement your business development manager resume. This means aligning the styles of your documents, but it also means taking into account the Applicant Tracking System (ATS) algorithms that rank your application. 

Including the words “email” and “phone / cell” next to your information so the software can easily input your data. Also remember that using desired keywords and phrases in your cover letter as well as your resume can also boost your ranking in the ATS.

Cover letter greeting

How you greet a person sets the tone for your entire encounter. Your business development manager cover letter should start off with the same caliber of greeting you use when meeting a new client.

We suggest “Dear Dr./Mr./Ms. [Surname].” Most of our cover letter samples begin this way. Why? Because it is professional but warm. As a salesperson, you know that personal greetings beat generic openings every time, but if you run into a brick wall trying to find out who to address your letter to, you may use “Dear Development (or Sales) Team.” Avoid the stuffy “To Whom It May Concern.” It sounds outdated and impersonal.

Cover letter introduction

Your introduction strategically positions your candidacy by offering recruiters a sentence about who you are professionally. It also previews the message you will further in the body of your business development manager cover letter.

When you develop business opportunities, you first hook the customer so that they want to hear more. Use that same skill in this paragraph to encourage the recruiter to read on. Choose a pertinent example from your career, or describe what you can do for your targeted employer. 

Here are some types of hooks you can try in your introduction and examples of each:

The cover letter sample text for an introduction below will help you get started.

Cover letter middle part (body)

The middle part of your business development manager cover letter expands upon the message you previewed in your introduction. It is fine to reiterate achievements you mentioned in your business development manager resume, but make sure to add details that explain to the hiring manager why this success makes you a great fit for their job.

You’re applying for a management position, so be sure to balance your sales successes with a description of your management style.

Remember that the goal of the letter is to answer the question: Why should I hire you? Each sentence should take that goal into consideration.

Use a bulleted list of accomplishments for one of your body paragraphs. This serves three purposes:

• Conserve space
• Highlight the successes that point to what a great fit you are for the position
• Break up large blocks of type

The cover letter sample text for the middle paragraphs below will help you get started.

How to end a business development manager cover letter (conclusion & sign-off)

You’ve shown off your great successes and explained what you can do for the company. Now it’s time to seal the deal. In the conclusion of your business development manager cover letter, you should remind the recruiter of your main message.

If you have space, add a sentence with a more personal twist such as why you want to work at that particular business or why you chose the industry you did. 

Don’t neglect your main purpose here, so end with a call to action, or a request for an interview. The cover letter sample text below offers one way to accomplish that.

Avoiding basic mistakes in a business development manager  cover letter

• Keep a consistent tone. Even if you choose to reveal a more personal anecdote at the end of your letter, maintain a professional tone, unless you know for sure that the company is very casual.
• Proofread. It’s best to get another set of eyes on your cover letter if possible. A typo may not end your candidacy, but why take the chance?
• Target each position. Employers know a generic cover letter when they read it. Make sure you punctuate yours with details that apply specifically to the job you seek.

Your cover letter layout is one of the key elements that helps you to make a great first impression. Consider using a professionally-designed cover letter template to avoid mistakes.

Key takeaways

• Don’t neglect the management side of your position as you highlight your sales successes.
• Personalize your business development cover letter with details about the company to which you are applying.
• Your layout and design make a big difference, so don’t forget to check out our business development manager cover letter sample for more ideas.

Free professionally designed templates

1 Business Development Manager Cover Letter Example

Business Development Managers excel at identifying opportunities, forging strategic partnerships, and driving growth, all while maintaining a keen eye on the market landscape. Similarly, your cover letter is your chance to showcase your ability to spot potential, build relationships, and contribute to a company's success. In this guide, we'll delve into the best cover letter examples for Business Development Managers, helping you to articulate your unique value proposition.

Cover Letter Examples

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The best way to start a Business Development Manager cover letter is with a compelling opening line that grabs attention and immediately showcases your relevant experience or understanding of the company's needs. For example, "With a proven track record of increasing revenue by 30% year-over-year, I am excited about the opportunity to contribute to [Company Name]'s growth as your next Business Development Manager." This approach demonstrates your value proposition and aligns it with the company's objectives, setting a confident tone for the rest of your letter. Tailoring the introduction to the specific company and highlighting a significant achievement relevant to the role will make your application stand out.

Business Development Managers should end a cover letter by summarizing their interest in the role and the value they can bring to the company. This can be done by reiterating key skills or experiences that align with the job description. They should also express enthusiasm for the opportunity to contribute to the company's growth and success. For example: "I am confident that my experience in driving business growth, coupled with my passion for innovative strategies, would make me a valuable asset to your team. I am excited about the possibility of contributing to [Company's Name] and look forward to the opportunity to discuss how I can help achieve your business objectives." Finally, they should thank the reader for considering their application and express a desire for further discussion. For instance: "Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name.

A Business Development Manager's cover letter should ideally be about one page long. This length is sufficient to clearly and succinctly present your qualifications, experience, and interest in the role without overwhelming the reader. It's important to remember that hiring managers often have to go through numerous applications, so keeping your cover letter concise and to the point increases the chances of it being read thoroughly. As a Business Development Manager, you should focus on highlighting your key achievements, skills, and experiences that are directly relevant to the role you're applying for.

Writing a cover letter with no experience as a Business Development Manager can seem challenging, but it's important to remember that everyone starts somewhere. Here's how you can approach it: 1. Start with a strong introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting and if you have any mutual connections with the company. 2. Highlight relevant skills: Even if you don't have direct experience, you likely have skills that are relevant to the role. These could include project management, strategic planning, customer relationship management, negotiation, or sales experience. Use specific examples to demonstrate these skills. 3. Show your understanding of the role: Research the role of a Business Development Manager and the company you're applying to. Show in your cover letter that you understand what the job entails and how you could add value to the company. 4. Demonstrate your enthusiasm: Employers want to hire people who are passionate about the work they do. Show your enthusiasm for the role and the industry. 5. Close with a strong conclusion: Reiterate your interest in the role and your eagerness to contribute to the company. Thank the hiring manager for considering your application and express your hope for further discussion. 6. Proofread: Make sure your cover letter is free of errors. This shows your attention to detail, a key skill for a Business Development Manager. Remember, your cover letter is your chance to make a strong first impression. Even without direct experience, you can still present yourself as a strong candidate by focusing on your relevant skills and demonstrating your understanding and enthusiasm for the role.

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15 Business Development Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Business Development Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

The importance of cover letters for a job application is often overlooked by applicants, but this simple step increases the chance of getting an interview. A cover letter typically follows the content of an applicant’s resume and describes how their skills match with the organization’s needs. The structure of the letter should be formatted like business writing, with proper grammar and punctuation. It should not exceed one page in length.

Here are 15 amazing Business Development Manager cover letters that are professionally written and will help you stand out and get that job!

Business Development Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Business Development Manager Sample 1

Dear _________________, I am writing to express my interest in the Business Development Manager position you listed on your website. I will bring creativity and innovative thinking to this position and work hard to exceed expectations. I am a quick learner with strong organizational skills and the ability to thrive in a fast-paced environment. I would love the opportunity to speak with you about this exciting opportunity. Please contact me at (123) 456-7890 or email me at ___________@______ for more information or an interview. Agency Name 123 Main Street, Anytown 56789

Business Development Manager Sample 2

Dear Sir or Madam:

I am writing to apply for the Business Development Manager position that is currently open at ___________________________. I am an ideal candidate for this position because of my strong business development and project management skills, which I perfected during my time as a Senior Project Manager at _________________________. My focus on customer service and attention to detail should make me a valuable asset to your organization. I can do justice to this role if given the opportunity; please contact me if you would like more information about why I would be a good fit!

Business Development Manager Sample 3

I am writing to apply for the Business Development Manager position opening at XXX. I am confident that my background in marketing and experience with XYZ Company will make me an excellent candidate for your position.

I have four years of marketing experience working closely on projects with clients in the apartment-style community industry. My extensive knowledge of customer relations, public relations, social media, and advertising has helped me develop successful campaigns for various companies. I am skilled at developing relationships with prospective customers through networking events, email campaigns, and social media engagement.

Additionally, my two-year work experience as a Marketing Assistant at ABC company has given me some insight into how logistics work within a business environment and what it takes to successfully market a company

Business Development Manager Sample 4

Dear _________,

I am writing to see if you are looking for a Business Development Manager. I have worked in this role before and am experienced in increasing revenue, succeeding at building relationships with clients, and training my team for success. ____I believe that I would be the perfect fit for your company because of _____. Let me know if you need more information about why I think it’s a good idea to bring me on board by calling me at x-xxx-xxxx or emailing me at [email protected]

Business Development Manager Sample 5

Dear Hiring Manager,

I am a highly motivated and experienced professional looking for an opportunity to work as a Business Development Manager. I have excellent presentation skills and enjoy developing relationships with prospects. My strong business development skills allow me to provide clients with the high level of service required to generate new leads and increase long-term revenue for the company. I can offer you proven success in managing other people, building teams, increasing revenues and boosting customer satisfaction levels through cross-sell and upselling. As an entrepreneur myself, I know how important it is to listen closely to my customers’ needs in order to build successful relationships that will last for years. Over the course of my career I have been involved in small business management at BKD

Business Development Manager Sample 6

Dear Mr. Johnson, I am writing in response to your listing for a Business Development Manager position. I am qualified for this position and would like to apply for it. My past experience as a Marketing Coordinator and Business Development Manager has given me the skillset necessary to fulfill the responsibilities of this role and excel in it. I hope you will consider my application and look forward to hearing from you soon, Mr. Johnson. Thank you in advance for your consideration!

Business Development Manager Sample 7

Dear Mr. Smith,

I am writing to express my interest in the Business Development Manager position you advertised. I have 7 years of experience in creating partnerships with companies for their commercial needs and have a great understanding of current trends and clientele needs. I would be a valuable asset to your company, and I am confident that I would be able to contribute significantly to your success during this crucial time for your company.

Thank you for your consideration, and please contact me if you have any questions or need any more information from me.

Business Development Manager Sample 8

I am very interested in your Business Development Manager position and would be delighted to meet with you to discuss this exciting opportunity. I possess significant experience in marketing, business development, customer service, and public speaking. My strengths include excellent communication skills, the ability to work collaboratively with other departments in order to develop industry-leading strategies for developing new revenue streams, an eye for detail that ensures alignment of design and functionality with emerging trends in the marketplace, and the ability to create sustainable competitive advantages by aligning strategic planning with efficient execution.

Best regards

Business Development Manager Sample 9

Dear Mr. Llewellyn,

I am an experienced sales professional with 10 years of experience in the industry. I would love to join your team as a Business Development Manager at your company. I have completed the attached resume, which outlines my skills and abilities in this position. I also want to emphasize that I am willing to travel extensively for this position if needed. Thank you for the opportunity to interview with you and your team today; I look forward to hearing back from you soon!

Business Development Manager Sample 10

To Whom it May Concern,

I am an energetic and motivated business development professional with significant experience in the aerospace industry. I am well-versed to work with small businesses to identify their needs and turn them into potential partnerships. Furthermore, I am able to take on new challenges and can adapt quickly to varying situations. With over 5 years of successful international sales experience, I have a proven track record for increasing organizations revenue through partnerships. My core strengths are customer service orientation, multi-tasking ability, organizational skills, leadership skills, strategic thinking skills as well as problem solving abilities. If given the opportunity you won’t regret hiring me!

Sincerely Yours Truly

Business Development Manager Sample 11

Dear Sir or Madam,

I am a Business Development Manager with 5+ years of experience in various industries. My strengths are my communication skills, persuasive abilities, and my ability to manage high-level relationships. I have the ability to evaluate opportunities by weighing the pros and cons of each situation. I know how to negotiate deals that meet the needs of both parties involved. Furthermore, I am willing to travel extensively for work purposes if necessary.

I would be an excellent fit for this role because of my communication skills and my management skills which allow me to take charge when needed or delegate tasks as appropriate. Thank you for considering me for this position.”

Business Development Manager Sample 12

To Whom It May Concern:

I am a recent graduate from the University of Maryland. I am interested in applying for the Business Development Manager position at your company. I hope to work hard and produce quality results. Please review my resume and let me know if you have any questions.

Business Development Manager Sample 13

Dear Mr. ________, I am writing to you because I am a recent MBA graduate who has a strong business development background that is complemented by a marketing degree and my own entrepreneurial spirit. I have been in the service industry for over 15 years and have excellent interpersonal skills with people from all backgrounds. I am excited about an opportunity to pursue a Business Development Manager position with your company as it looks like the perfect combination of my skills, experience, and interests. I hope you will consider me for this opportunity as I believe my skills would be an excellent addition to your exceptional team! Thank you for your time! Chloe Smith

Business Development Manager Sample 14

I am writing to express my interest in the Business Development Manager position at XYZ Marketing. Thank you for your consideration and time. I believe that my experience as a marketing manager and various educational backgrounds, including an MBA from Stanford University, make me a strong candidate for this position.

I am excited to learn more about this opportunity and would love the chance to discuss my qualifications with you in greater detail if you are interested in exploring potential candidates.

Business Development Manager Sample 15

Dear ___________________________,

In this letter I would like to address my qualifications for the Business Development Manager position at your company. First off, I am an avid learner and a true believer that knowledge is power. This is why I pursue continuing education opportunities that can help me stay abreast of new changes in industry standards and developments in the marketplace. Secondly, I know how to be resourceful. If there’s something I need to complete a task or solve a problem, you can bet that as long as it doesn’t violate any laws or ethical standards, I’ll figure out a way to get it done. Thirdly, as an organizational leader who has been recognized for exceptional initiative and leadership skills from those who have worked

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Business Development Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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