cover letter introducing your business

9 Examples: A Perfect Letter of Introduction

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

• How To Write a Letter of Introduction Part 1
• Types of Introduction Letters Part 2
• Letter of Introduction Template Part 3
• Templates: Letter of Introduction for Job Seekers Part 4
• Templates: Letter of Introduction for Networking Part 5
• Templates: New Team Member Letter of Introduction Part 6
• Employee to Customer Introduction Letter Template Part 7
• Business Introduction Template Part 8
• Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

• An introduction letter is used to introduce yourself, your company, or a third party to others.
• A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
• A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

• Keep the paragraphs short and concise.
• Highlight your achievements or expertise.
• Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

• Business to Business (B2B) – Introducing a company, product, or service.
• Employee to Customer – Introducing an employee to clients or customers.
• Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
• New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

• Be concise and clear about your purpose.
• Use a professional tone and language.
• Personalize the letter by addressing the recipient by name.
• Emphasize your strengths, experiences, or areas of expertise.
• Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
• Proofread and edit your letter for grammar, spelling, and punctuation errors.
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• 8 Templates: A Perfect Letter of Recommendation
• Effective Nonverbal Communication in the Workplace (Examples)

Business Introduction Letter 101: Tips and Examples for Beginners

A business introduction letter helps you connect with organizations and professionals, from investors to donors, distributors, partners, sponsors, potential clients or customers, and vendors.

You may write the letter on your behalf or to introduce someone else’s services within your company.

But where do you start when writing one of these letters?

In this blog post, we explain the anatomy of a business introduction letter and show you good introduction examples as well as tips for beginners. We also have a business introduction template you can use to send to a prospective client.

Let’s get started!

Table of Contents

Why do You Need a Business Introduction Letter?

It’s a good practice to always ask “why” before you do something. Now, why exactly do you need a business introduction letter?

To introduce yourself and your company/business, duh!

But why can’t it be a text? Think about it, this is your first point of contact with another business or a potential client — do you really want to be that casual?

A business introduction letter can be your golden ticket to making a good first impression and starting strong business relationships. Here’s why you need one:

1. To Reach Out and Connect

It’s the perfect way to introduce yourself and your business to a new contact. To increase your brand awareness , make sure you reflect your brand voice and personality and, as cliché as it might seem, make a good first impression.

2. To Showcase Your Business

Whether you’re reaching out to a potential client, proposing a partnership, or applying for a job, it provides all the important details about your company and what you offer.

Remember to sell the sizzle AND the steak . Tell the recipient how your business will benefit them instead of just boring them with your product features and jargon.

3. To Establish New Business Relationships

Good marketing is putting yourself out there. A single business letter might just be the start of a long and mutually beneficial partnership, you never know.

The 8-Part Anatomy of an Effective Business Introduction Letter

Now that the ‘why’ is covered, let’s move on to the ‘what.’ What does a business introduction letter look like? It has a specific anatomy you can rely on for any professional occasion. Here are the components.

1. The introduction

You can’t start a letter without an introduction. A business intro letter should always be addressed to a specific party; no sir/madams and ‘to whom it may concern’ here. If you don’t have the contact information for the person you want to reach, do some digging for it online.

I’m sure you can track down a name and email address from LinkedIn, or perhaps a colleague can pass along a business address.

As for the language you use in the intro, it’s up to you, but it should reflect who you are and your brand identity.

2. The purpose

Once you introduce yourself, it’s time to get to the meat of the matter. The purpose of your letter should be front and center in the first paragraph. Just state it for now.

For example, your letter could read,

“Hi, Mr. Buckingham. My name is Steve. I was referred to by Lucy Cunningham, a colleague at XYZ Corp. I’ve recently changed departments, and she mentioned you’re like a mentor to so many of us, so I figured I could contact you for some guidance.”

See? It’s straight, simple, and to the point. The purpose isn’t paragraphs down, buried among other irrelevant content. It’s right where it needs to be.

3. A brief review of your skills and credentials

If you’re writing on your behalf, why should they consider hiring or working with you? And if you’re vouching for someone else, why should they trust your recommendation?

This is where you need to back it up with experience. Discuss your credentials, talents, certifications , knowledge, and skills. Don’t go on too long about this.

This isn’t a resume, so you don’t have to list all your professional accomplishments. You just need to give the reader a reason to trust you and show them you know your stuff.

4. Value Addition 

Now, this is the part people often neglect. Remember, business relationships shouldn’t be one-sided. Your clients should feel like you and your product/business are adding value to their lives.

Highlight how your services or products solve their problems and enhance their experience. Show them the benefits they can expect and why partnering with you is a smart choice.

That said, don’t promise what you can’t achieve. It sounds nice to say you can help them get 10,000 more page views a month, but if you have no realistic way of achieving that, you will lose your vendor or partner and damage your reputation.

5. The purpose restatement

A business introduction letter should be no more than four paragraphs. By now, you’re about midway through your allotted space. It’s time to pivot back to the purpose of your letter but elaborate more this time.

For example, in the example above, Steve contacts Mr. Buckingham for assistance in settling into his new role. What’s next for Steve? Well, a meeting to chat would be best, even a phone call, so the next paragraph would ask when a good time is for them to talk.

6. The call-to-action

Restating your purpose should always align with your call to action. For example, writing, “I would love it if we could chat, maybe this Friday at 3 p.m.?” is a call to action.

The CTA is designed to get the reader to do something, whether looking at your resume, calling you to schedule a job interview, or setting up a date and time to discuss a potential partnership. It’s one of the most critical parts of a business introduction letter.

7. The sendoff

There’s no need to overcomplicate your sendoff. You can use whatever signoff you do for any other professional message, whether it’s “Best,” “Thanks,” or even “Have an excellent day.”

Do what feels natural but also make sure your sendoff reflects your relationship with your recipient. For example, “Sincerely” or “Cordially” will be suitable for more formal communications.

8. The signature

Don’t forget to conclude your business introduction letter with a signature.

An email signature provides additional contact information and professional details about you. It typically includes:

• Your full name
• Your job title
• Your company name
• Your phone number
• Your professional email address
• Company logo (if applicable)
• Social media links (if relevant)

Including an email signature ensures that the recipient has all the necessary information to get back in touch with you easily and adds a polished finish to your correspondence.

A well-crafted email signature can reinforce your brand and make it easier for the recipient to connect with you across multiple platforms. You can use our free email signature generator to create eye-catching and professional email signatures.

Read also: Email Anatomy 101 — Essential Email Parts You Shouldn’t Ignore

3 Examples of Business Introduction Letters

Let’s review that anatomy in action with some business introduction letter examples.

1. Business-to-customer introduction letter

What I love about this sample company introduction letter by Food52 , is how it’s brimming with positivity. Their positive brand voice and message, “everything you need to eat and live well” makes you want to check out their website. The welcome offer they give is the cherry on the top!

Do you want to create a similar template for your business letter? Look no further! EngageBay has  1,000+ free HTML email templates that you can easily edit to fit your brand style. Check out this email template to introduce new pet products:

2. Employee-to-customer letter

This first letter is written on behalf of an employee at Auto Earth Limited named John, who’s reaching out to a potential customer to entice them about what the company does and why the customer should visit.

Jones explains that the auto company offers repairs, secondhand vehicle purchases, and easy transactions by working with area banks. He also mentions the agency’s friendly employees and invites the customer to call Auto Earth Limited.

3. Business introduction letter for r eferral

If someone refers your services to another professional, they can write a business intro letter, or you can do it yourself, as seen in the above example.

Sally Smith mentions her connection to Cora Browne in the first sentence and the subject line , which is smart, as it inspires the recipient to open and read the email.

This letter is especially short, but given its purpose, it’s the ideal length.

Read also: How to Write a Winning Introduction Email

How to Write an Engaging Business Introduction Letter

Producing appealing copy isn’t always as effortless as it appears. These tips will help you nail yours.

Be yourself (but be professional)

An introduction letter is your chance to shine. If you can’t be your authentic self when writing this letter, then who can you be? I know we all want to present the best versions of ourselves, and you may have concerns or doubts, but try to let your personality shine.

Well, with this caveat: to an extent. Remember, you want to act professionally since this is a business introduction letter.

Think like your recipient

Put yourself in the shoes of the recipient. What kind of letter would they want to read? What would make them pore over your words from beginning to end and maybe even give your letter a second read-through?

Sure, there’s flattery, and that’s valuable, but what else? Having a common ground always certainly helps, whether you belong to the same industry or came up just like they did when they first started.

Be benefit-oriented

People always want to know, “What’s in it for me?” so tell them. Writing in a benefits-driven way, especially when securing a new client or vendor, will surely catch their interest.

Include your brand voice and values

Fostering a genuine connection entails letting your brand values and voice guide you. This is part of staying true to your personality, as there is only one brand like yours.

Tailor the letter to various business contexts

A business introduction letter serves many purposes, whether offering a service, proposing a partnership , or networking for a job. Remember to fine-tune the details of your letter to suit the intended purpose for the sake of clarity.

Read also: How to Respond to an Introduction Email: Tips and Templates

Dos and Don’ts of Business Introduction Letters

Do you still need more guidance on assembling your business introduction letter? This collection of do’s and don’ts will help you structure your message and get it sent out ASAP.

DO write with a goal in mind

You shouldn’t write a business introduction letter for no reason. It’s to accomplish a specific goal, be it another potential client, a new job, or a business partner.

Keep your goal in the back of your head while writing. If you have doubts about meandering or going off-topic, you might want to consider deleting that passage.

If your goal isn’t punctuated in the letter, it will be hard for the recipient to follow it, let alone accomplish it.

DON’T be too formal

There’s a misconception, even when writing standard letters of introduction, that formality is key, let alone in business intro letters. While keeping it professional is important, that doesn’t mean your letter has to be stuffy and bland.

Remember, showcasing your personality is fine. It makes for a more engaging read and inspires the recipient to respond to you.

DO keep it short

A business intro letter is not designed to be a novel. Your words shouldn’t even fill an entire page. If they do, you’ve written entirely too much. Instead, curtail your message to only a few paragraphs.

Read also: Mastering the Letter of Introduction: Examples and Tips

DON’T assume the reader knows who you are

You might be a big deal around your office, but you can’t assume that everyone outside your branch knows who you are, even if you are spoken about favorably. That’s why you should always introduce yourself and explain who you are and what you do.

If the reader, by chance, already knows who you are, then that’s fine. However, you’re giving the reader the benefit of the doubt that they’re unfamiliar with you and your work and quickly educating them.

DO be clear and straightforward

I talked about burying the lead in my guide to introduction letters, and it’s a point worth reiterating here. The most important points of your letter should be in the first paragraph, and you can elaborate more on them later, just like in a news story.

DON’T be afraid to use appropriate humor

Is humor okay in a business introduction letter? It can be, but only if you feel comfortable with it. Please don’t try to force humor if it feels unnatural or isn’t your style. Being yourself is most important, so if you’re naturally funny, let that show!

However, no matter how easily humor comes to you, always keep it work-appropriate.

Read also: Business Email Format Secrets: Write Emails That Command Attention

DO keep the content about your audience

While you can talk about yourself in your business introduction letter, you should turn much of your language toward your audience, i.e., your reader. You’ll recall that a dash of flattery is always good, but make sure you’re authentic.

Anyone can tell when you’re slathering it on too thick, and at that point, what was supposed to be a positive sentiment comes out phony.

DON’T miss out on templates

Templates are helpful starting points for writing a business introduction letter, especially if it’s your first one. You might rely on a template for your first couple of letters until you feel you’ve got the hang of it and can handle it independently.

DO personalize your letter

While templates are helpful to utilize, you shouldn’t use them verbatim. Add your unique spin to your creative writing, incorporating elements of your brand tone. If you send the same letter to everyone, you probably won’t get many replies. Personalize your letters to win over prospective clients.

DON’T forget to follow up

Even if someone intends to respond to you, they don’t always get the opportunity immediately. Then, whoops, your message is forgotten. That’s why following up is so valuable. A small nudge can be all it takes to put you back into the client or vendor’s mind. They’ll give you some of their time and get the ball rolling.

Read more: 7 Introduction Email Mistakes to Avoid

3 Business Introduction Letter Templates for different Scenarios 

1. business introduction letter template for collaboration.

There’s nothing left to do but write, so use this sample letter template to get your first business introduction letter underway. You can modify the letter format based on your needs.

[Your name]

[Your business name/company name]

[Your business address]

[Name of recipient]

[Name of recipient’s business]

[Business recipient’s mailing address]

Hi, [recipient name], how are you? My name is [your name] of [company or organization], and I’m writing to you about a business opportunity. I feel like we could be great partners if we work together.

I have [name your experience and credentials], which makes me an expert in my area. With your [explain their strong suits], we could further [industry goals].

Would you like to have a conversation on Friday, the 12 th , about this opportunity, say at noon? My phone number is [number], or we can have a video call or even meet face-to-face. Whatever works best for you is good for me!

Thanks so much for your time. Hope to hear from you soon.

Sincerely, [Your Full Name] [Your Job Title] [Your Contact Information] [Your Email Address] [Your Company’s Website]

Read more: 15 Introduction Email Templates That Work Like a Charm

2. Business introduction letter for a potential client

[Your Name] [Your Business Name/Company Name] [Your Business Address] [Date]

[Recipient Name] [Recipient’s Business Name] [Recipient’s Business Address]

Dear [Recipient Name],

I hope this email finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. I am writing to introduce our company and discuss how we can help [Recipient’s Company] with [specific area or need].

At [Your Company], we pride ourselves on [brief description of your core strengths or services]. We have helped businesses like yours [specific benefit or result], and I believe we can offer significant value to [Recipient’s Company].

I would love to arrange a meeting to discuss how our services can be tailored to meet your needs and help achieve your goals. Are you available for a call or meeting next week to explore this further?

Thank you for considering this introduction. I look forward to the opportunity to work with you.

3. Business introduction letter from a referral template

Subject line: Hi [lead name], [mutual contact name] suggested I reach out about [their pain point]

Hi [lead name],

I hope you’re doing well! I’m [your name], and I’m reaching out because our mutual friend [mutual contact name] mentioned you might need some help with [specific issue or need].

At [company name], where I’m the [job title], we’ve been working on [your business niche related to the lead’s issue] for a while now. Just recently, we helped [example client company] tackle a similar challenge and saw [specific KPI or result]. I think we could do something great for you too.

I’d love to chat and share some tips on how you might approach [lead’s issue]. When would be a good time for a quick call?

Looking forward to connecting!

Best, [Your name, your title] [Business name] [Email address] [Phone number] [Business website]

Wrapping Up

A business introduction letter requires professionalism and personality to drive an objective, such as striking a business partnership, finding new clients or jobs, or expanding your network.

Even if you condense your business intro letters to emails or social media DMs rather than send them in a mailbox, knowing how to write one of these letters can always take your business further!

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses and startups. You get email marketing, automation, free email templates , a landing page builder, A/B testing, and more.

Sign up with EngageBay for free, or book a demo with our experts.

Frequently Asked Questions (FAQ)

1. how long should a business introduction letter be.

A business introduction letter should be concise, ideally no longer than one page. Aim to keep it around 3-4 paragraphs, ensuring you cover all essential points without overwhelming the reader.

2. What tone should I use in a business introduction letter?

The tone should be professional but also reflect your brand’s personality. Avoid overly formal language; instead, aim for a friendly yet respectful tone.

3. How do I make my business introduction letter stand out?

Personalization is key. Mention specific details about the recipient or their business to show you’ve done your homework. Highlighting unique aspects of your business or offering can also make your letter more memorable.

4. Does a business introduction letter have to be a mailed letter?

Not at all! In today’s digital age, you can send a business intro letter via email, LinkedIn message, or however you like to communicate.

5. What are the most common closing words in a business introduction letter?

Closing words like ‘thanks again,’ ‘sincerely,’ ‘yours truly,’ ‘best regards/regards,’ and ‘appreciatively’ are staples for a reason! You can use any of them as you close your letter.

6. Should I follow up after sending a business introduction letter?

Yes, following up is crucial. If you don’t receive a response within a week or two, send a polite follow-up email to remind the recipient about your initial letter.

Content updated for freshness and SEO by  Swastik Sahu .

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Business Introduction Letter (Templates & Samples)

Making contact with new customers can be both time-consuming and expensive. Whether it is making cold calls, going to trade shows, or advertising in traditional forums, making new customer contacts, following up with these contacts, and providing information that may entice them to explore doing business with your company takes a great deal of effort.

In today’s fast-paced world with email, social media, blogs, and websites, there are many more opportunities to efficiently introduce your company to new customers on a scale never before seen. Many salespeople and business owners send business introduction letters or email introduction messages to prospective clients to introduce their company and products to gain additional business .

But some of the old euphemisms still apply. Whether it is a cold call or sending a business introduction letter or email, making a great first impression is still very important. We will cover many of the elements business people should consider when preparing a business introduction letter to stand out from the competition and make a great first impression .

Business Introduction Letters

Business Introduction Letter

A Business Introduction Letter is a formal document used to introduce a company, its products or services, and its objectives to a potential client, partner, or business contact. It serves as a professional way to establish initial contact and pave the way for future business relationships. The template provided earlier is designed to be versatile and user-friendly, encompassing all necessary elements for an effective introduction. It includes placeholders for key details about the sender and recipient, a professional greeting, a concise introduction of the sender's company, a suggestion for potential collaboration, and a call to action. This format ensures the user can easily adapt it to various business scenarios, making it a valuable asset for initiating and nurturing professional connections.

Business Introduction Letter to New Clients

A Business Introduction Letter to New Clients is a formal document used to introduce a company's products or services to prospective clients. It serves as a first point of contact, aiming to establish a professional relationship and provide a brief overview of what the company offers and how it can meet the potential client's needs. The template provided in the previous response is designed to facilitate this process by offering a clear and adaptable framework. It includes all necessary elements, such as company details, a personalized greeting, an introduction to the company's offerings, and a call to action. This structure ensures that the user can effectively communicate their business's value proposition, tailor the content to their specific industry and the recipient's interests, and establish a professional tone, laying the foundation for a productive business relationship.

Sample Business Introduction Letter

A Sample Business Introduction Letter is a formal document used to introduce a business or professional to a potential client, partner, or other business entity. It outlines key aspects of the business, such as products or services offered, and proposes a potential collaboration or relationship. The template provided in our previous response is designed to offer users a clear and adaptable format for crafting their own introduction letters. It includes placeholders for essential information, such as company details, recipient information, and specific propositions, making it easy to personalize for a variety of business contexts. This approach ensures that users can efficiently tailor the letter to meet their unique needs, while maintaining a professional tone and structure.

Business to Business Introduction Letter

A Business to Business Introduction Letter is a formal document used by one company to introduce itself to another company, highlighting its products, services, and potential for collaboration. The provided template streamlines this process, offering a structured and customizable format that covers all necessary elements for an effective introduction. It includes placeholders for company and recipient details, an overview of the sender's services, and an invitation for further discussion, making it adaptable to various industries and scenarios. By following this format, businesses can efficiently establish initial contact with potential partners, laying the groundwork for future cooperation and mutual success.

What Is a Business Introduction Letter?

Many businesses use a business introduction letter to introduce their company and the products or services they provide to potential customers . The introduction letter may be written to potential customers, potential partners, investors, distributors, individuals, and organizations they wish to do business with.

Business introduction letters may be written to other businesses they wish to do business with, or they may be written to large potential customers they wish to add to their clientele. The letter is an invitation to explore a business relationship, set up meetings, and review products or services offered by the company.

Letters to business clientele are targeted and focus on the type of relationship they wish to explore. Some letters will focus on a partnership to create new products and services, while others will focus on potential sales to that customer. Businesses looking for investment funds may send introduction letters to investors to spark interest in their company leading to potential funding arrangements. A business introduction letter could also lead to a partnership with an organization they wish to support to demonstrate their community support .

When to Send a Business Introduction Letter?

There are many reasons to send a business introduction letter, and deciding on the intent of the letter will help determine when to send it and how it should be written. The following are several reasons a business introduction letter might be considered:

• Launching a new business
• Launching new products or services
• Building your market share
• Following up on sales contacts
• Increasing investment funds, especially in startups
• Building partnerships
• Becoming involved in local and national organizations
• And many more

The timing of your letters is very important. For example, if your product is at the development stage and your company is looking for customer input via a partnership, a letter could be sent early in the project with appropriate NDA’s worked out in the agreement. If you are looking for investment funds, your letter should be sent while your financials are in great shape to facilitate negotiations from a position of strength. If you are desperate, negotiations may be one-sided in the investor’s favor.

Chose your timing wisely to create the best possible conditions for your company.

Essential Elements of a Business introduction letter

Above all, your business introduction letter should be professional, free of spelling and grammatical mistakes, one page in length, concise, and provide your contact details. The essential elements include:

• Recipient Name, company name, and address
• Your name, company name, and address
• Date the letter is sent
• A friendly but professional salutation
• The first paragraph should introduce your business, yourself, and the reason for writing
• The 2nd paragraph should include details about products and services and your business
• The final paragraph should restate your purpose for writing and include a call to action
• Friendly closing statement, including phone and email contact information
• Your signature

Business Introduction Letter Template

Business introduction letters have many different objectives and purposes; However, the following provides an example of one type in a format that can be considered.

From: [Your name]

[title][company name]

[full address]

To: [Recipient name]

Subject: [New product introduction, etc.]

Dear [Recipients Name]

I am writing on behalf of [Your company’s name] regarding our introduction of a new product into the market in Seattle, Washington. I am writing to introduce our product to you and deliver information about the [Products or services] we provide. We currently operate in this market and others, including California, Washington, and Colorado, and are excited to be bringing new [products or services] to the Seattle area.

Since we are in the same industry, I wanted to extend greetings and suggest we set up a meeting to discuss our new product and service introduction. At [Your company’s name], we provide [names of products or services] that help our clients improve and develop their services to their clients.

We understand that your business is not currently involved in offering the types of [products and services] we are offering. I believe we at [Name of your company] can work with your company in a partnership to build a stronger market presence for both companies.

Please find enclosed a complete list of our products, services, and price points, as well as our ideas for areas we can partner on. Please feel free to get in touch with me at your convenience to discuss taking this proposal forward and any questions you have regarding this request.

Thank you, and I look forward to hearing from you.

[Your signature]

[Your printed name]

Business Introduction Letter Examples

Reading Business Introduction Letter examples can significantly aid the reader by offering real-world templates and inspiration for crafting their own letters. These examples serve as practical guides, illustrating how to effectively introduce a business, highlight its unique selling points, and establish a professional tone. By examining these examples, readers can gain insights into successful strategies and tailor their own letters for maximum impact. Here are some selected examples to get started.

Company Introduction Letter to Clients

Construction Company Introduction Letter

Garment Business Introduction Letter

Trading Company Introduction Letter

Plumbing Business Introduction Letter

Company Introduction Letter Examples

What is a Business Introduction Email?

Sending a business introduction email can be far more efficient. The email can be sent to your target contact and received instantly, providing that it gets past spam filters and is read by your target customer. Many business people receive hundreds of emails every day from internal employees as well as external clients, suppliers, and businesses like yourself who are trying to build business for their company.

The business introduction email introduces your company and products. It has a call to action that will hopefully cause the contact to respond to you by email or by phone to request more information. This is the critical first step, and it is important to make it interesting and attention-getting. The content of the email must maintain a balance between sparking interest to reach out for more information and providing too much verbose content that the target reads half of the email and then discards it without further thought.

The subject line is extremely important since this is what many busy people initially review as they make decisions regarding which emails to immediately read, to read later, or erase without reading the email content. We will have more on this element later in the post.

How to Write an Introduction Email?

While an introduction email should be concise, compelling, interesting, and include a call to action, there are key elements that should be in every email to increase your success as much as possible.

• The subject line must be compelling
• Tailored greeting
• Focus on the contact
• Explain why you are contacting them
• Deliver value
• Call to action
• Thank the contact and include contact details
• The subject line must be compelling – and pique their interest to open and read the email
• Tailored greeting – to the industry and the culture of the company. Some are more formal than others. E.g., startups may expect a casual greeting while financial institutions may expect formal greetings.
• Focus on the contact – make it personal in a professional way. Find a reference to a public speech, a paper they may have published, participating in a local fundraising activity, etc., and express your interest and appreciation for their contributions. People like to hear that they have been noticed.
• Explain why you are contacting them – indicating whether you are looking for a job at the company, make a sales call, or looking for investment in your company. Include a compliment only if it is genuine and related to the letter and the industry.
• Deliver value – you are asking your contact to invest time to meet you to discuss whatever proposal you are making. Your email should make it clear what is in it for them. How will they benefit from spending an hour or several hours with you to hear your pitch?
• Call to action – should be clear and concise, leaving no doubt regarding what the next step is. You will follow up and call them, or you would like them to call and set up a meeting or provide comments on a document you have sent over, etc.
• Thank the contact and include contact details – a short thank you, ending with your name and contact details, is sufficient. Keep the email concise and to the point.
• Follow up – you may not receive a response, or your call to the action indicated you would call them in a few days. Either way, your follow-up must be more compelling than the initial email. Spam filters may have added your email to the spam folder, never to be looked at. Following up is necessary for a polite, professional manner. You may use social media follow-ups as well if the email does not work, e.g., Text message, WhatsApp, etc.

Subject Line Examples

The email subject line is incredibly important. The content of the subject line can make the difference between your email being read or ending up in the trash. It must be specific, attractive, interesting, on target with the industry, and entice the reader to open and read the content in the email. It must also get past spam filters. Many busy professionals receive hundreds of emails a day. They make split-second decisions on whether to open the message, send it to the trash or save it for reading later. They base their decision on who the email is from and the subject line. Email subject lines should be short and specific. You want to let the reader know what you are writing about so they can see at a glance what the message is all about while they make a split-second decision whether to open the message or send it to the trash. The subject line should also be specific to the situation and the objective of your email. Perhaps you are trying to network with the individual, looking for a job, or it is a sales-related email. The following are a few examples:

• Drinks on me
• Interested in meeting for lunch
• Comments on an Interesting Paper

Sales Emails

• Hello from [Your company]
• Have you considered social media advertising
• Online course development for your book
• New products on the market
• Are you interested in a career change?
• Job opening application
• Applying for a job [title]

Sample Self Introduction Email

The following is an instruction email sample for consideration from yourself:

Subject: re Job Vacancy [Name]

Dear [name of recipient]

My name is [your name] , and I recently reviewed your job vacancy advertisement in [social media, LinkedIn, etc.] . I currently work for [name of company] in the [department] as an [name of your position] . I believe my skills and experience make me an excellent candidate for your opening at your company.

My training and experience includes: [ add list]

I have included my resume as an attachment and will follow up with you in a few days to address any questions you may have.

[name and contact details]

Introducing Someone Else (Subject Line Examples)

There may be situations where your email is introducing a colleague or a company to your contact. Again, you want to make it clear from the outset why the reader should open the message and read the details. In these situations, you may even know the contact, so there is a good chance they will open the message; however, if they receive hundreds every day, it could also get lost in the avalanche of messages arriving every day. The following are a few examples for consideration:

• Your job vacancy – introduction of [name]
• Reference for [Name]
• Connecting [Name] related to [project, job search, etc.]
• Investment opportunity
• Angel Investor looking for opportunities – [name]

Sample Email Introducing Someone Else

The following is an instruction email sample for someone other than yourself:

Subject: Introduction of [Name]

Hi [name of recipient]

I am referring to [Name] , a manager in our [Group] who is one of our most highly rated team members. He is interested in joining your organization and brings a great deal of experience and knowledge, that I believe would be valuable to your team.

[name] is a seasoned manager on the [name of department] providing services to our customers and clients across North America.

I have copied [name] on this email to facilitate your connection regarding potential opportunities in your group. I will let you both take it from here.

[your name and contact details]

Dos of Introduction Email

The following are some of the things you probably should do when preparing an introduction email:

• Provide a signature chosen from a template to ensure consistency and professionalism
• Use an email address that includes your first and last name to avoid being viewed as spam
• Address the email to a specific person who you are confident will read your email
• Personalize the sender’s name. Avoids being viewed as part of an email marketing campaign
• Keep your email content concise and to the point

Don’ts of Introduction Email

The following are some of the things you probably should not do when preparing an introduction email:

• Never send an email without a subject line to avoid being labeled as spam
• Avoid using mass email distributions
• Avoid emailing to a team of people; focus on one or two people
• Long emails seldom are read through to the end
• Emoticons are not considered professional in business emails.

Types of Introduction Email Templates

There are many introduction email templates available online, and many companies customize their templates for their use, using a general template downloaded from an online database. They also fall into several categories of subjects and purposes:

• Business relationships
• Self-introduction
• Sales – sales personnel use email introduction templates to follow up on new leads and to introduce themselves and their company’s products and services. This is usually the initial touchpoint in establishing a new customer relationship
• Business relationships – email introductions are used for many purposes to establish a new business relationship, introduce new products or services, suggest a partnership or investment opportunity.
• Self-introduction – email templates are particularly useful for people looking for a new position, new job, or establishing a new contact in a company they wish to work for. Even in large company’s, an email introduction letter may be used to introduce someone in another department or a different state.

The following are typical frequently asked questions that many readers have about email introduction templates and business introduction templates.

The first step is to focus on the subject line, adding a subject that gets the reader’s attention without triggering spam filters. Referencing an open position that you might be applying for is a great approach. Most business people receive many emails daily and are reluctant to open one from someone they do not know in case it is a spam message or a phishing email. Your subject should be current and focused on the receiver of the email.  Keep the email short and to the point. It should be a professional-looking message using business language, engage the reader, and state clearly why you are writing. Your objective is to have the reader respond to your email introduction either by email or with a phone call. Remember to check your spam filters in case the reader’s response is placed in a spam folder because they are not in your contact list.  Close your email in a friendly manner and include a call to action for a response or to indicate your plan to follow up in a few days with the message recipient.

Both the email and introduction letter should be kept to one page in length. Business managers are busy, receive many emails and letters every day, and don’t have time to read long, wordy emails or letters.  A good rule of thumb is to keep your email short enough that it can be read on someone’s screen without the need to scroll down to see the entire message. In other words, the entire message should be above the fold, which is known as keeping all content to one screen.

In today’s world, the majority of people prefer online responses to job canvases, job searches, and the delivery of proposals. Job canvases often indicate the preferred response location. Another clue in situations where both email addresses and physical addresses are provided, the preferred response is usually listed first.  Business letter introductions sent by regular mail also take longer to be delivered, reviewed, and responded to. Take this into account while preparing introduction letters and the choice of response online or regular mail. Timelines may not allow for physical mail delivery.  Finally, many hiring managers, project managers, and decision-makers are scattered across a variety of work locations. They may be working at home, in the office, or traveling for business purposes. Sending introduction letters by email ensures that the manager has an opportunity to review their email while remote from their regular work location.

Letters of introduction and email introductions are an important communication medium for salespeople, job seekers, project managers, or people looking for investment funds to contact key managers in various organizations. These are busy people. Managers screen messages, opening only those that spark their interest, are on-topic with regards to their area of responsibility and from people they know. The rest either are never read or end up in the trash folder. Writers of introduction letters must write a convincing subject line that captures the reader’s attention, causing them to open the email and scan the message. Once the message is opened, it must be concise and to the point. Quickly introduce yourself and indicate the reason for writing. Close with a friendly call to action and a follow-up plan. Remember, the person reading your letter or email is pressed for time. They will appreciate your short email that is clear and to the point, allowing them to decide how they wish to proceed in response to your email or letter. Finally, the majority of managers appreciate receiving email introduction messages vs. traditional letters due to the increased flexibility to process them whether they are working in the office, from home, or on the road.

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

Company Introduction Letter Sample: Free & Effective

In this article, I’m excited to share my insights and provide a step-by-step guide to help you create an impactful company introduction letter, complete with a handy template and personal tips from my experience.

Key Takeaways

• Purpose of Introduction Letter : Understand the primary goal of your introduction letter – to make a strong first impression and provide key information about your company.
• Target Audience : Tailor your letter to your target audience, ensuring it addresses their needs and interests.
• Content Structure : Follow a structured format, including a greeting, company overview, value proposition, call to action, and closing.
• Personalization : Customize the letter to reflect your company’s unique qualities and values.
• Follow-Up : Include a clear call to action and consider a follow-up strategy to maintain engagement.

Step-by-Step Guide to Writing a Company Introduction Letter

Step 1: understand your purpose and audience.

Before you begin writing, it’s crucial to understand why you’re sending this letter and who will be reading it. Are you introducing a new product or service? Expanding to a new market? Or simply establishing a connection with potential clients? Knowing your purpose and audience will guide the tone and content of your letter.

Step 2: Start with a Strong Opening

Your opening should be engaging and tailored to your audience. Begin with a polite greeting and a compelling first sentence that captures the essence of your message. For example, if you’re introducing a new eco-friendly product line, you might start with a statement that resonates with environmentally conscious consumers.

Step 3: Provide a Clear and Concise Company Overview

Introduce your company, including its name, founding year, and core values. Highlight what sets your company apart from competitors. Keep this section brief but informative, focusing on details relevant to the reader.

Step 4: Explain Your Value Proposition

Trending now: find out why.

Detail what you offer and why it’s beneficial to the recipient. This could be your products, services, or the unique approach you take in your industry. Be clear about how you can solve their problems or enhance their business.

Step 5: Include a Call to Action

Encourage the reader to take a specific action, such as visiting your website, scheduling a meeting, or trying a product sample. Make it easy for them to engage further with your company.

Step 6: Close with a Professional Sign-Off

End your letter on a positive note, expressing your enthusiasm for potential collaboration or interaction. Include your contact information for further inquiries.

Personal Tips from Experience

• Be Authentic : While it’s tempting to use buzzwords or industry jargon, authenticity resonates more with readers. Share genuine stories or examples that illustrate your company’s impact.
• Focus on Benefits : Emphasize how your company can add value to the recipient, rather than just listing your products or services.
• Follow-Up : Consider a follow-up strategy, such as a phone call or email, to reinforce your message and show your commitment to building a relationship.

Template for a Company Introduction Letter

[Your Name] [Your Position] [Your Company] [Company Address] [City, State, Zip] [Email] [Phone Number] [Date]

[Recipient’s Name] [Recipient’s Position] [Recipient’s Company] [Company Address] [City, State, Zip]

Dear [Recipient’s Name],

I hope this letter finds you well. I am [Your Name], [Your Position] at [Your Company], and I am reaching out to introduce our company and explore potential opportunities for collaboration.

[Your Company] has been a leader in [Your Industry] since [Founding Year], specializing in [Main Products/Services]. We pride ourselves on [Unique Selling Proposition], and our commitment to [Core Value] has been central to our success.

We believe that [Your Company] can offer [Recipient’s Company] exceptional value, particularly in [Specific Area of Interest]. Our [Product/Service] has been designed with [Target Audience] in mind, ensuring [Key Benefit].

I would be delighted to discuss how we can work together to achieve [Mutual Goal]. Please feel free to contact me at [Your Phone Number] or [Your Email] to schedule a meeting or learn more about our offerings.

Thank you for considering [Your Company]. I look forward to the possibility of partnering with you and [Recipient’s Company].

Warm regards,

[Your Name] [Your Position] [Your Company]

I invite you to share your thoughts and experiences with company introduction letters in the comments below. Whether you’re a seasoned professional or just starting, your insights can help others in their journey to create effective business communication. Let’s learn from each other and build stronger connections through our words!

Frequently Asked Questions (FAQs)

Q1. what is a business introduction letter.

Answer: A business introduction letter is a document that formally introduces a business or organization to potential clients, customers, or partners. 

It outlines the products or services offered, the company’s mission and values, and how they can benefit the recipient.

Q2. Why is a business introduction letter important?

Answer:   A business introduction letter is important because it allows a company to make a strong first impression and provide key information about its products or services to potential clients or partners. 

It can also help to establish a professional relationship and open the door for future communication or business opportunities.

Q3. How should a business introduction letter be formatted?

Answer:   A business introduction letter should be formatted in a professional and easy-to-read manner. It should include the date, the recipient’s name and address, a formal greeting, an introduction of the company and its products or services, and a call to action or next step.

Q4. What should be included in the body of a business introduction letter?

Answer:   The body of a business introduction letter should include information about the company, such as its history, mission, and values, as well as the products or services it offers and how they can benefit the recipient. It should also include contact information and a call to action or next step for the recipient to take.

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How to Write a Letter of Introduction All business plans must include a personal greeting of some sort. Here are some suggestions of what you should say.

By Eric Butow Oct 27, 2023

Opinions expressed by Entrepreneur contributors are their own.

This is part 5 / 8 of Write Your Business Plan: Section 6: Getting Your Business Plan to Investors series.

Your business plan is done, and it's time to send it out. What's the next step? A letter of introduction should be emailed (or mailed) to whomever you would like to read it. In the current business world, sending unsolicited, unanticipated business plans with a mere cover letter will typically not get your plan read. Not only are most people too busy to read whatever comes across their desk or lands in their inbox, but they also do not want to be sued someday for stealing your ideas, even if they never read your plan.

Your letter of introduction is your way of asking them if they would be interested in reading your business plan. In the letter, you explain why you have selected them and what you have to offer in a brief, compelling manner.

Related: What To Put on the Cover Page of a Business Plan

You should also explain generally what you're looking for—an investor, a loan, a long-term supplier relationship, or something else. Often, this will be obvious from the circumstances. The introductory letter provides a valuable forum to explain why you're contacting this person.

Include Referrals

If you've received a personal referral, you'll want to include who gave you the referral early on, probably in the first sentence following the salutation. When emailing the individual, you might even put the referral in the subject line. Never underestimate the power of a personal referral from a friend, colleague, or acquaintance. It may not land you an investor, but it gets your foot in the door.

Some investors (VCs or even angels) request plans on their websites. Read the website and make sure you follow its guidelines. For example, if it says to send a plan of no more than 20 pages, do not send a 42-page plan.

Related: Why You Shouldn't Send Your Business Plan to Investors

Make a Personal Connection, But Don't Force It

In a world of "who you know" and networking, many of the people you will be sending to are referred by others. In some cases, you may even have some personal connection to the person other than a referral. For instance, perhaps you once met this individual while networking. Perhaps you even worked together at a company or organization.

A shared interest, such as a hobby, is of less value, but it may be worth mentioning if your shared interest is unusual or marked by a close degree of identification among those who share it. For instance, it may not mean much to point out that you, like the reader, are a fan of professional basketball. It may sound like you are grasping at straws to make a connection. However, this might be worth mentioning if you have competed as crew members on long-distance ocean-racing sailboats. In any case, the cover letter, not the plan, is the place to bring up this personal connection.

Related: An Angel Investor Will Never Open Your Pitch Deck Until You do This!

State the Terms

Finally, the letter of introduction may detail the terms under which you are presenting your plan. You may, for instance, say that you are not submitting the plan to any other investor. You may explicitly point out that you currently seek financing from several sources, including this one. If there is a deadline for responding to your plan, if you wish to stress that the plan is confidential and must be returned to you, or if you would like to ask the recipient to pass it on to someone else who may be interested, this is the place to do so. Somewhere between sending the introductory letter and sending the plan—if the person agrees to see it—is where you can email a nondisclosure agreement if you plan to include one.

Related: 6 Steps to Getting Your Business Plan Seen

The letter of introduction gives you a chance to provide updated, expanded, or other vital information that isn't in your plan. But mostly, it is a letter of introduction designed to whet their appetite.

More in Write Your Business Plan

Section 1: the foundation of a business plan, section 2: putting your business plan to work, section 3: selling your product and team, section 4: marketing your business plan, section 5: organizing operations and finances, section 6: getting your business plan to investors.

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Business Introduction Letters

34 free business introduction letters (pdf & ms word).

Expanding a business, especially in its beginning stage, would need to reach out a hand of friendship to or create a business arrangement with other businesses. The best way to accomplish this is through a business introduction letter. This type of communication can take the form of a formal letter but isn’t limited to injecting some informal or friendly tones.

Table of Contents

• 1 Business Introduction Letters
• 2 Basic considerations for writing a business introduction letter
• 3 Company Introduction Letters
• 4 Parts of a business introduction letter
• 5 Business Introduction Letter Samples
• 6 Tips for writing your business introduction letter
• 7 Business Introduction Letters Examples

Basic considerations for writing a business introduction letter

A business introduction letter is a must when trying to reach out to prospective clients, whether you’re a newbie in the community or you want to expand your audience. Prior to writing the letter, you should already familiarize yourself with the desires and needs of your audience.

Also, you should be able to demonstrate these in your company introduction letter . It should inform the readers why becoming their clients would be a beneficial move. Here are some basic considerations to keep in mind:

• Business introduction letter basics The letter should always adopt a degree of formality and, therefore, must adhere to business letter protocols. It should maintain a professional tone, avoiding the use of pushy language or technical jargon. Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. Using the company’s letterhead or logo is a must but avoid any additional graphics that may distract the reader’s attention. For an additional personal touch, a handwritten signature at the end of the letter is highly recommended.
• Think about your audience When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. Beforehand, come up with an audience profile which will describe the types of persons who will most likely buy your products or services.
• Grab the attention of the reader Remember that you’re not alone in writing such letters. Prospects receive many marketing messages each day. You will need to write a letter that will grab your prospect’s attention and tickle their interest. If you have to deviate from the norm and still retain the formality, do so.
• Explain what you can do or provide Don’t underestimate your readers. Most of them would read company introduction letters to see how they might benefit the company. It’s important that you write convincing letters about your merchandise or services so that those who read your letter can become your customers.
• Extend an invitation to your readers You can include an invitation to your reader at the closing of the letter so they can learn more about your business. They can do this by coming into your shop or by visiting your business website . You can invite the readers to an open house or for another type of event. You can also offer them to try your products at no charge. Some entrepreneurs can also offer discounts or some special deal if the reader presented the introduction letter when they come visiting at specified dates. Whatever you want your prospective clients to do, make it as easier for them by including the usual specifics like your address, office hours, and contact details.

Company Introduction Letters

Parts of a business introduction letter

Because of the advent of electronic communications today, the importance of a traditional business introduction letter is frequently overlooked. But such a letter still has its own personality. One that is well-written with a great sales pitch and introduction and presented on letterhead can create a connection that’s more personal with a prospective client.

It can better deliver the message than an e-mail which would join a clutter of messages in a client’s inbox. To write a well-crafted business introduction letter sample, you must first understand the significant elements in writing one. The letter must be clear and direct to the point. This could effectively and quickly get your foot on the door with new clients.

The first thing you need to do when introducing yourself to potential business partners is to organize the information to include in your letter and decide how or in what order you will present the information. Remember that the letter is about your client’s interest and not yours.

This means knowing the benefits that your prospect will get when working in tandem with you and not presenting your products or their prices. Create a ranking of the information in order of importance.

This will allow you to omit those items that will have little bearing to your goal , and this usually happens when the letter starts to get too lengthy. In general, limit the letter to only a page. Presenting excess information all at once is also not advisable. Then you can start including the important parts of the letter:

• Opening The first sentence should already make a lasting impact on the reader. It should make him want to learn more information about your product. A question, which should be on the writer’s favor, will usually get the reader’s attention. Or you can start with statistics. Lines like these directly confront a problem or a need that the reader will feel determined to look into the solution you’re offering. The opening lines should be direct to the point, limited to one or two sentences but should not provide answers. Keep in mind that the letter is about the purpose and not about yourself.
• Benefits After gaining your reader’s attention by demonstrating there is a problem, it’s time to offer concrete solutions. Make the solution as specific as possible to the reader’s predicament. Keep this part short because the less information you include, the better the chances are that the recipient will call, out of necessity, if not curiosity. Present just enough information on how to solve the issue but never go into details yet. At this point, the goal of the letter is to create a sales response where you can provide a presentation with more details.
• Call to action After the body of the letter, there should be a call to action statement. Inform the reader that you would want to speak to him further and that you would be calling his aide to schedule a meeting . Provide the client with your website address or your telephone number in case he wants to ask for more information. Leaving the decision to the client for a meeting is not a good idea. Nor is it advisable to write a phrase such as “contact me if interested.” Chances are, they might not respond at all. You should make it clear that the recipient should ask for more information.
• Postscript Remember to finish each letter with a postscript. This note is usually a standout on the page. A lot of readers are even inclined to read this before going through the rest of the letter. But write one with an intent business phrase. Don’t use throwaway lines. Instead, use a piece of information that would leave a good impression.

Business Introduction Letter Samples

Tips for writing your business introduction letter

If in doubt about the structure of a well-written business introduction letter, download this business introduction letter template as it contains the basic manner or needs on how to write such letters. Informal letters need not follow the rules, but with business letters, you need to consider many factors.

Foremost, of course, is that it should have a formal, professional tone. There’s also the need to go directly to the point. The letter should also contain the basic details of your business whether it deals with products or services. Here are some tips for writing your company introduction letter:

• You should mention the several special features of your business which may attract the attention of the reader.
• Address your letter to potential clients or companies with an aim to increase your business either directly or indirectly.
• Resort to formal business introduction letter formats if it’s the first time you will compose one. This will erase any doubts in writing a well-crafted one and hopefully, could make the task of writing the letter easier for you.
• When composing the letter, don’t be too rigid. It would be better to remain slightly informal. Avoid keeping the tone of your letter too short or concise. It’s always recommended to make the reader feel good and comfortable regarding the business that’s about to start. To ensure this, make the letter sound like a friendly one, with a mix of both the formal and informal tones.
• State your details as clear as possible. This will prevent the reader from calling you up at a later time just to clarify such details. Divulge everything regarding your product or services details and never keep any details hidden or restricted.
• To start the ball rolling, the business introduction letter should also contain a gist of whatever deal you’re thinking of. For instance, if you’re planning to put up a clothing factory with the recipient and would want to like him about this, make sure to mention this in your letter. Don’t leave the reader guessing what exactly you want to do and what exactly you want from him.

Business Introduction Letters Examples

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Letter of Introduction Templates

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How to Write a Letter of Introduction: Tips and Examples

Understanding the Letter of Introduction

Preparing to write your letter of introduction.

• Step-by-Step Guide
• Leveraging Templates and Examples

Letter of Introduction FAQs

If you want to put yourself on someone’s radar, a good way of doing this is to send them a letter of introduction. These types of letters are used when you want to make a connection, whether it’s to introduce yourself, your business, or even one colleague to another.

While it cannot replace writing a cover letter , a letter of introduction can potentially help you get a job. It’s one way to get your foot in the door before anyone else realizes that the door is even open!

Unsure how to write a letter of introduction that gets the reader’s attention? No worries—we’re here to guide you. Check out our tips on writing an effective letter of introduction that gets you your desired result!

A letter of introduction is easy to confuse with other types of business-adjacent letters, such as a letter of interest or a cover letter. However, this type of letter is its own thing, and it’s important that you know what you’re walking into before you start writing one.

What is a letter of introduction?

The concept of an introduction letter is exactly what it says on the tin: you’re reaching out to someone to make a connection. In this letter, you’ll include useful information about yourself or your business.

Each letter needs to be highly tailored—as should be cover letters, but for that, you can use a cover letter generator .

While a well-tailored resume and cover letter are used for a specific job that you’re applying for, a letter of introduction is an elaborate “hello.” It can be a way to help you get a job, but it’s also often used for networking purposes in various industries, including business-to-business communication.

You may also send these letters to introduce someone else to a person you already know, such as informing a business partner that you have a new project manager that they should now communicate with.

Long story short, you can send letters of introduction to alert a particular person or company of your (or someone else’s) existence, while a cover letter is something you add to a resume and apply to a job with.

The many faces of introduction letters

There’s no one-size-fits-all explanation for what a letter of introduction is, and that’s simply because it’s such a diverse tool.

Let’s go over the various use cases of introduction letters.

• Job-seeking. This is a good way to display that “proactive” attitude that many employers expect from applicants. In those cases, a letter of introduction can resemble a letter of interest; you can send it to a company to express your interest, no matter if it’s hiring or not.
• Networking. If you admire someone in your industry and want to make a connection, this is your way of saying who you are and why they should include you as part of their professional orbit.
• Educational and professional advancement. These letters have been known to open many doors, both in academic and professional settings. You can use them to introduce yourself to potential advisors, reach out for research opportunities, or contact industry leaders.
• B2B and team introductions. Whether you’ve got your own business and want to make connections with another company (that might later result in doing some business together!) or you want to introduce a new employee to a colleague, a letter of introduction is your friend.

Remember that there’s no hard rule as to when you can or cannot send a letter of introduction. As long as you word it properly, most people will appreciate it and see it as a sign of your interest!

The best thing about letters of introduction is that no one expects to receive them, so you get to cash in on that positive surprise and show that you’re not shy. However, that’s also the worst thing about them, as they can be treated as spam and therefore, completely disregarded.

This is why it’s super important to write an engaging letter of introduction that grips the reader from the get-go, and we’ll show you how down below.

Essential elements to include in every introduction letter

To write a compelling introduction letter, make sure that it contains all the crucial elements that lead to success. Your end goal is to have the person get back to you and respond positively, so it’s not just about following rules but also about standing out from the crowd and writing something attention-grabbing.

First, the greeting. In this type of letter, the greeting pretty much has to be personalized. You’re introducing yourself to a person, so do some digging and try to address them directly to capture their interest!

Follow up with a quick explainer on who you are and why you’re reaching out to them. It’s a good idea to explain the relevance if it’s not obvious, too, such as mentioning an industry connection or your pertinent expertise.

Next, dive into the purpose of the letter and talk more about your background if it’s applicable. It’s totally fine to spend a paragraph just talking about this and giving them some context.

Make sure to also include a call to action. For instance, if you’re hoping they’ll get back to you about a potential interview, mention that you’re looking forward to talking to them. Close the letter by providing your contact details.

Types of introduction letters and their unique features

Letters of introductions come in many different shapes and sizes, so let’s go over their different types and discuss their specific objectives in some more detail.

• Job applications: These are targeted and personalized letters that are meant to serve as a way of introducing yourself to a company you really want to work for. You should discuss your background and achievements to show that you’re the right candidate. You could even power up a resume builder and attach your resume!
• Networking: This one’s less about selling yourself and more about making connections. Introduce yourself and show that you’re familiar with the achievements of the person you’re writing to, but also, feel free to name-drop potential mutual contacts!
• B2B: If you want to introduce your company or services, make your letter all about what you can do for the other company. Spend a little time researching potential pain points so you can address them in your pitch.
• Teaching and educational roles: Here, zone in on your academic interests and credentials. Express the kind of research you’re interested in, your background, and what you hope to bring to a particular institution or placement.

Step-by-Step Guide to Writing an Effective Letter of Introduction

We’ve gone over the elements of a letter of introduction, but how do you weave them together into an effective pitch?

Here’s our secret recipe for writing an irresistible letter that gets you replies!

Starting strong: How to write an engaging greeting and opening line

Starting out on a good note is the key to success with a letter of introduction, no matter the purpose.

Just as you discard various emails if the opening line seems irrelevant, so does everyone else—but if you can get past that initial barrier, they’re much likelier to keep on reading!

The first thing is that the greeting needs to be personalized. Skip the generic “Dear Sir/Madam” or the “Dear [Company] Team.” If you’re introducing yourself, it’s only fair that you know who the recipient is.

The next sentence should focus on capturing the reader’s attention, and first impressions are key here. Personalize the greeting, quickly explaining who you are and why you’ve contacted them , of all people.

For example, you could say: “I’m reaching out because of our shared interest in semiconductor fabs, and as a fellow engineer, I have been impressed by your extensive contributions in that field.”

The body: Showcasing your qualifications, achievements, and intentions

The body of your letter is where you get into the nitty-gritty of who you are, what you’re looking for, and why you’re absolutely worth replying to.

There are different ways to approach this depending on your end goal—after all, networking and job applications are two different beasts—but the general rules stay the same.

Use a couple of paragraphs to elaborate on your work experience and background, and make sure to keep it relevant to your recipient. For instance, if you’re writing to an HR manager at a company you’re eager to be employed by, there’s no reason to go over your hobbies & interests . Instead, make it all about your achievements, qualifications, and job skills .

It’s also a good idea to showcase measurable impact and how your cooperation can have a positive impact on the person or the company.

Let’s say you’re introducing yourself to a renowned professor because you’re hoping to become their research assistant. In that case, try to dig into why your past work impacted the projects you worked on and highlight the value you can bring to the reader.

Lastly, underscore that connecting is of mutual benefit to both of you and not just a favor to you. Lean into mutual connections, knowledge and skills that you can contribute, or services you or your company can provide.

Concluding your letter with a clear call to action

Even if you write the best letter of introduction ever , you don’t want the person to finish reading with a shrug and a “They sound great, so what?”

To avoid that, craft a clear call to action and weave it into your letter so that it looks natural.

Be clear on what you want to happen next—do you want them to call you, meet up with you, or just get back to you? Maybe you just want to connect on LinkedIn so that you can follow their professional development more closely. Make it crystal clear and encourage them to reach out to you.

Make sure that your letter includes contact information and circle back to that in your signoff. Lastly, thank them for their time, and close the letter with a respectful: “Sincerely, [Your Name].”

Leveraging Templates and Examples for Success

Even with all the knowledge already in your arsenal, it can be hard to figure out how to structure your letter. Fortunately, a good template can always help, be it a resume outline or an example of a letter of introduction—so here they are!

Templates for crafting your letter of introduction

Letters of introduction have many uses. Below, we’ll go over the most common ones and give you handy templates to fill in with your own information.

Letter of Introduction for Job Seekers

Use this when you’re interested in a specific company but cannot apply to it directly. It doesn’t replace a cover letter, though. This is just a way to say, “Hey, I want to work here!” even if there are no openings that suit your qualifications.

Here’s an example of an outline you could use:

[Your Name] [Your Address] [City, State, Zip] [Email Address] [Phone Number]

[Today’s Date]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Company Address] [City, State, Zip]

Dear [Recipient’s Name],

I am writing to introduce myself as a professional in [your profession/field] with a keen interest in the [specific role or area of work] at [company name]. Having followed your company’s progress and achievements in [industry/field], I am impressed by your commitment to [mention any known company values, projects, or goals relevant to your expertise].

With a background in [mention your background, e.g., marketing, engineering, etc.], I bring [number of years] years of experience, specializing in [specific skills or areas of expertise]. My recent projects include [briefly describe a relevant project or achievement], which [explain how it added value, solved a problem, or achieved a goal], underscoring my capacity for [mention a key quality or ability, e.g., problem-solving, strategic planning, etc.].

I would be thrilled to explore how my background, skills, and interests align with the needs of your team. I am looking forward to the possibility of discussing this exciting opportunity with you. Please find my resume attached for more detailed information about my experiences and achievements.

Thank you for considering my introduction. I hope to hear from you soon to discuss how I can contribute to [company name]. Feel free to contact me at [your phone number] or via email at [your email address].

Warm regards,

[Your Name]

Business Letter of Introduction Template

This is the ideal way to introduce yourself, your services, or your business to potential clients, be they individuals or other companies. It’s not strictly a sales pitch, but it’s not far removed from it; your goal is to outline why your services or products could be useful to the recipient or their business.

Here’s an example of what that might look like:

[Your Name] [Your Job Title] [Your Company Name] [Company Address] [City, State, Zip] [Email Address] [Phone Number]

I hope this finds you well. My name is [your name] and I’m reaching out to introduce you to [company name]. We’re a [brief description of your business, including its greatest achievement] and I believe that our [products/services] align perfectly with the [mission/scope] of [recipient’s company]. The purpose of my emailing you is to explore the possibility of potential cooperation.

[Your company] has been around since [year], and during that time, we’ve established ourselves as market leaders in [industry]. We specialize in [briefly describe your core business activities and strengths]. Our work has been featured in/contributed to [insert proof of accomplishments, such as companies you worked with or a magazine that described your work]. [Your company]’s expertise in [an area that’s useful to the recipient] can help [recipient’s company] scale your business and achieve unprecedented growth.

I am convinced that a partnership between [your company] and [their company] could be mutually beneficial, enabling you to [mention a problem area/growth area that could be positively impacted for the recipient].

Would you be available for a brief call or meeting to discuss this further? I am flexible with my schedule and can adjust to a time that works best for you.

Thank you for considering working with [your company]. I am looking forward to the possibility of working together.

Best regards,

[Your Name] [Your Job Title] [Your Company] [Contact Information]

Networking Letter of Introduction Template

This one is a bit different than the two above. After all, you don’t reach out to someone for networking purposes in order to immediately get hired or sell your services to them. However, it can happen in the long run—and for now, you just want to be on their radar and mutually benefit from connecting.

Here’s an example of a letter of introduction template that can be used for more effective networking . Remember to modify it for LinkedIn messages, as things like your address will not be necessary there.

[Your Name] [Your Current Position/Role] [Your Company/Organization (if applicable)] [Your LinkedIn Profile/Website] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Recipient’s Address (if applicable)]

I have been thoroughly impressed by your achievements and/or contributions in the field of [industry], and as an avid follower of your work, I’m reaching out to introduce myself. My name is [your name], and I’m a [your work or academic title] at [company/school]. I wanted to express my admiration for your work as well as explore the possibility of connecting with you.

As I share your interest in [field], and also contribute to it on a regular basis with projects such as [project/paper, initiative, etc.], I believe that exchanging ideas could be mutually beneficial. I am keen to learn more about your approach to [specific project or subject], in particular, and would be eager to share my own experiences in [area].

I completely understand that an expert of your caliber would have a busy schedule. However, I would be grateful for the possibility of a chat, be it through a quick video call or a coffee in [city]. I am especially curious about your work on [project] and would love to learn your perspective on the matter.

Thank you for considering my connection request. I am looking forward to the possibility of joining your network and learning from your vast experiences. If you’re interested in a chat, please let me know a time and format that works best for you, and I will do my best to accommodate.

[Your Name] [Your Position/Role] [Your Contact Information] [Optional: Attach your business card or link to your professional portfolio]

Educational and Teaching Job Letter of Interest Template

Educational letters of interest can be twofold. You might want to send one due to being interested in a particular internship or research opportunity, or even just a straight-up job. However, they’re also often sent out for networking purposes.

Below, we’ll show you what to say if you’re subtly applying for an educational opportunity. For networking purposes, our earlier template above will work great!

[Your Name] [Your Current Position/Role, if applicable] [Your Address] [City, State, Zip] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Recipient’s Institution] [Recipient’s Address] [City, State, Zip]

My name is [your name] and I am currently a [your current role] at [institution or organization, such as a high school or a college]. I have been following the academic success of [institution] for many years, and as it has been a source of great inspiration in my own educational journey, I’m reaching out to express my strong interest in the [position].

In my current role at [Your Current Institution or School], I have successfully [mention a significant achievement or project related to education]. My particular academic interests lie in [mention research area or field, or teaching methodology], and to that end, I have completed [mention degree or coursework]. I am on a never-ending journey for knowledge and believe that my drive and skills would be an asset to [institution].

I would be thrilled to bring my expertise in [mention any relevant skills or areas] to your esteemed institution. I am looking forward to the possibility of discussing this exciting opportunity with you in more detail.

Thank you for considering my application. I am looking forward to the opportunity to contribute to [institution].

Real-world examples of effective letters of introduction

Having a useful template is one thing, but seeing a real-world example of a letter of introduction that actually did the trick can be even better, so that’s what we’ll show you below.

(Hint: Remember, if you’re attaching a resume, don’t forget to run it through a resume checker !)

Job Application Letter of Introduction

Martina Joseph 123 Pretend Ave Anytown, CA 12345 [email protected] 123-456-7890

April 7, 2024

Ms. Keira Basinger Hiring Manager Intel Corporation 123 Pretend Rd. Anycity, NY 54321

Dear Ms. Basinger,

I hope this finds you well. My name is Martina Joseph, and I have been inspired by Intel’s groundbreaking developments in the field of CPUs and NPUs for years—in fact, Intel is what inspired me to become a software engineer. Now, with over 5 years of experience as a Java developer, I am reaching out to express my immense interest in working with Intel.

I spent most of my career researching and developing applications optimized for performance and scalability. In my current role with AMD, I led a project that resulted in a 58% reduction in processing time for our core product by integrating innovative machine learning algorithms similar to the techniques employed in Intel’s latest NPU architectures.

My lifelong interest in computer science and in-depth understanding of machine learning and artificial intelligence position me to be an asset at Intel.

I would appreciate the opportunity to discuss this more in a call or meeting at your earliest convenience. Please feel free to reach out with any questions, and I thank you for your consideration.

Martina Joseph

Business-to-Business Letter of Introduction

Jonas Stefansson CEO Forever Fit Tech 123 Pretend Ave Anytown, CA 12345 [email protected] 123-456-7890

December 1, 2024

Ms. Karen Rodriguez CEO Peloton 123 Pretend Rd. Anycity, NY 54321

Dear Ms. Rodriguez,

I hope this message finds you well. My name is Jonas Stefansson, and I am the CEO of Forever Fit Tech, a company that specializes in advanced health-tracking software. Our tech solutions helped thousands of people improve their lives, and I am reaching out to discuss a potential collaboration with Peloton so that we can expand the reach of both of our companies even further.

At Forever Fit Tech, we’ve developed comprehensive wellness solutions that integrate seamlessly with fitness equipment to enhance user experience and engagement. We work with a team of industry-leading experts who specialize in designing apps that offer health-tracking solutions, challenges, and community-driven engagement. We have worked with several fitness influencers of international fame, such as Liam Land, to spread our message and diversify our product lines.

We respect Peloton’s commitment to transforming the fitness industry through innovative solutions, and we are excited about the prospect of collaborating with your team. We believe that by integrating our health-tracking software with Peloton’s cutting-edge equipment, we can create a more comprehensive fitness experience for users worldwide.

Thank you for considering my offer. I would love to discuss this with you over a call. Please let me know a suitable time for you and my team and I will prepare a comprehensive offer for you to consider.

Jonas Stefansson CEO Forever Fit Tech 123-456-7890

Networking or Team Letter of Introduction

Priva Shah Junior Data Scientist Insight Analytics and Science https://priyashah.com [email protected] 123-456-7890

January 23, 2024

Zachary Steinbrenner Head of Data Analytics Google 123 Pretend Rd. Anycity, NY 54321

Dear Mr. Steinbrenner,

My name is Priya Shah, and I have long been following your contributions in the fields of data science and analytics. As a fellow data scientist, I would love to connect and explore possibilities for collaboration and networking.

I started my journey with data science by completing a master’s degree in Data Science and Analytics from the University of Michigan, where I specialized in predictive modeling. This provided me with a solid foundation in computational techniques which now help me excel in my role at Insight Analytics and Science.

Your recent work on developing the advanced predictive modeling system for urban planning has been particularly inspiring to me, and the impact of it, as well as that of your team, is clearly felt through the reduction of traffic congestion in the area. This project mirrors my own interest in the clever use of data as a tool to solve real-world problems, particularly in the realm of urban sustainability.

Connecting with you would be a fantastic opportunity that would allow me to learn from an industry expert I admire. In return, I should be happy to contribute to any open-source projects your team might be working on as a way to develop my skills and lend my time to a cause I believe in.

Thank you for your consideration. I would be delighted to arrange a meeting or a call to discuss this at your convenience.

Priya Shah 123-456-7890

Letter of Introduction for Teaching Positions

Nikos Mitrakas [email protected] 123 Pretend Rd. Anycity, NY 54321 123-456-7890

September 19, 2024

Dr. Mila Rosenberg Principal Lincoln High School 123 Pretend Rd. Anycity, NY 54321

Dear Dr. Rosenberg,

I trust that this message finds you well. My name is Nikos Mitrakas, and I used to be a student at Lincoln High nearly 10 years ago. Now, with my own academic journey nearing completion, I am reaching out to express an immense interest in returning to the institution that shaped my educational path, this time in the role of a chemistry teacher.

Lincoln High and the excellent guidance of Mr. Janecki, spurred in me an insatiable thirst for knowledge and a love for biochemistry that inspired me to pursue a master’s in Chemistry from Boston University. Having also completed a second degree in Education, I feel ready to help shape young minds at the very school that ignited my passion.

In my previous role at Brighton Secondary School, I focused on helping my students learn the complexities of chemistry. As a result, they achieved a consistent 20% increase in their standardized test scores in the subject. I also led a team of students to win a national competition in 2023, which is now one of my proudest achievements.

I would love to discuss the opportunity to discuss how my skills in curriculum development and engaging teaching could contribute to Lincoln High. Please let me know a time and date when it might be possible for us to meet.

Thank you for your consideration, and I look forward to hearing from you.

Nikos Mitrakas

Maximizing the Impact of Your Letter of Introduction

You only get one shot at making a fantastic first impression, so before you hit that enticing “Send” button, here’s how to make sure that your letter of introduction is really the best it can be.

Pro tips for an impressive letter of introduction

Here’s a bite-sized guide to writing a letter of introduction that the recipient will be floored by:

• Tailor it to the recipient. No one likes receiving spam mail out of nowhere, and if your letter is generic, that’s what it’s going to be taken as. Address the recipient by name and express interest in them and their work in the very first paragraph.
• Keep it professional but not boring. Talking as if you swallowed a thesaurus is unwelcome, even if you’re writing to a person who holds a doctorate in English Literature. Keep your tone professional but engaging.
• Be concise. Keep your letter direct and to the point. We recommend sticking to 3 to 4 paragraphs for the best effect.
• Proofread. Proofread once, and then do it some more. An ill-timed typo can ruin all your efforts.

The Path Forward: Using Your Letter of Introduction to Open Doors

Now that your letter of introduction is as perfect as it can be, it’s time to fight a different sort of demon—your own confidence.

Look, we know it’s hard to put yourself out there—we’ve all been there. But, if you’ve read through your letter time and time again and perhaps slept on it for a night to be extra sure, there’s nothing more to be done than to just send it .

March in there with confidence and introduce yourself. It might get you a cool new job, a business collaboration that helps you scale your company to new heights, or help you connect with that pro expert you only know from LinkedIn posts.

In any case, if you don’t try, you’ll never know—so go ahead and send your letter!

The general idea of an introduction letter is that it’s meant to introduce someone or something to a person or an organization. Unlike other types of correspondence, such as cover letters or letters of interest , letters of introduction serve as the “Hello” that opens the door to something more.

For a successful cover letter or letter of introduction, personalize the first paragraph to the maximum. Include a mention of what interests you in that particular company or person, and then, tie that into how it perfectly aligns with your own experience.

No, it’s not the same, but it can be similar. Letters of introduction can sometimes be sent out as a way to apply for a job that hasn’t been officially listed. In such cases, they’re similar, but in others, they can be vastly different. Cover letters are always targeted at a particular job that you’re applying to.

You absolutely can. While it’s common for another person to introduce you to a new contact, you can also introduce yourself. If you have a mutual contact, it’s not a bad idea to refer to them in your letter, as that will build the reader’s confidence in connecting with you.

If you’re serving as the person who introduces someone to a person you already know, make the new contact the focus of the letter. You already know your colleague or business partner, so it’s okay to keep it less formal.

Drive a connection to something you share with your contact, then go on to introduce the person you’re writing about. Discuss their job title and responsibilities, and make sure to finish with a clear call to action that tells your colleague what you’d like them to do once they’ve been introduced.

Related articles

• Letter of Interest Examples
• Dear Sir or Madam Alternatives
• How to Write a Motivation Letter
• Resignation Letter
• Reasons for Leaving a Job

Business Cover Letter

Cover letter maker.

In the bustling world of business, a well-crafted business cover letter can set you apart from the crowd. Whether you’re eyeing a managerial role, a position in finance, or entering the entrepreneurial arena, understanding the nuances of an effective business cover letter is crucial. Dive into our comprehensive collection of Business Cover Letter Examples, accompanied by a step-by-step writing guide and insider tips, to ensure you make a compelling first impression and secure that interview.

What is a Business Cover Letter?

A business cover letter is a formal document accompanying a resume when applying for a business-related job. It introduces the candidate, highlights their relevant skills and experiences, and expresses their interest in the specific position. This tailored letter provides context to the resume, offering insights into the candidate’s fit for the role and the organization. Beyond just qualifications, it showcases personality, enthusiasm, and understanding of the business or industry, helping recruiters gauge cultural fit and potential contributions.

What is the Best Example of a Business Cover Letter?

While the “best” example will vary depending on the specific position, industry, and individual’s experiences, here’s a  good cover letter example to illustrate the format and tone:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number] [Date]

[Hiring Manager’s Name] [Company Name] [Company Address] [City, State, Zip Code]

Dear [Hiring Manager’s Name],

I am writing to express my strong interest in the [specific position, e.g., “Business Analyst”] role at [Company Name], as advertised on [where you found the job posting, e.g., “LinkedIn”]. With a Bachelor’s degree in Business Administration from [Your University] and over five years of experience in data-driven decision-making roles, I am eager to bring my expertise and passion to the [Company Name] team.

At my previous position with [Former Company Name], I successfully led a cross-functional team in a project that boosted operational efficiency by 15%. My knack for analyzing business processes, combined with my adeptness at leveraging data analytics tools, ensures that I can contribute meaningfully to [Company Name]’s objectives.

What excites me most about the prospect of joining [Company Name] is your commitment to [specific attribute or achievement of the company, e.g., “innovative tech solutions for supply chain management”]. I am particularly impressed by [a recent company initiative or achievement], and I am eager to contribute to such transformative efforts.

Thank you for considering my application. I look forward to the opportunity to further discuss how I can be a valuable asset to [Company Name]. Please find my resume attached for your review.

Warm regards,

[Your Name]

This is a generalized example. For optimal impact, each business cover letter should be tailored to the specific job description, company values, and the unique experiences of the candidate.

Size: 30 KB

Free Business Cover Letters – Copy & Paste

Business cover letter format.

The Business Cover Letter Format provides a structured layout, ensuring all essential details are captured, making the candidate’s intentions clear and professional. It’s a foundational template, ideal for various business-related applications.

Introduction: State your purpose for writing and your interest in the company.

Body Paragraph 1: Discuss your main qualifications, experiences, and how they align with the job’s requirements.

Body Paragraph 2: Explain why you’re a good fit for the company, mentioning any relevant achievements or projects.

Conclusion: Reiterate your enthusiasm, provide a call to action, and express hopes for further discussion.

Size: 27 KB

Cover Letter for Starting a Business Example

This letter outlines a visionary entrepreneur’s intent and passion when commencing a new business venture, emphasizing the business idea’s uniqueness and viability.

[Recipient’s Name] [Recipient’s Position, if applicable] [Recipient’s Company/Organization Name] [Address] [City, State, Zip Code]

Dear [Recipient’s Name],

I am writing to introduce an innovative business idea that I am passionate about launching, [Business Idea Name]. This venture aims to [briefly describe the business idea, e.g., “provide sustainable packaging solutions for local retailers”].

Having conducted extensive market research, there’s a clear demand for [specific product/service]. Additionally, with my background in [relevant field/experience], I am confident in its potential success.

I would be honored if you could provide your insights or if there’s an opportunity for collaboration.

Thank you for your time.

Business to Business Cover Letter Example

A B2B cover letter establishes connections between businesses, discussing potential collaborations, partnerships, or services rendered. It emphasizes mutual benefits and shared goals.

[Your Name] [Your Business Name] [Address] [City, State, Zip Code] [Email Address] [Phone Number] [Date]

[Recipient’s Name] [Their Business Name] [Address] [City, State, Zip Code]

I am reaching out from [Your Business Name] to discuss potential collaboration opportunities with [Their Business Name]. Given our aligned goals in [specific industry/sector], a partnership could provide significant mutual benefits.

Our company excels in [specific service/product], and together, we can [potential shared achievement].

I look forward to exploring this further.

Best regards,

Size: 26 KB

Business Cover Letter for Proposal Example

This cover letter introduces a business proposal, providing a snapshot of the proposed idea, project, or collaboration, aiming to intrigue and secure further discussions.

Enclosed is a proposal outlining our vision for a collaborative project between [Your Business Name] and [Their Business Name]. This initiative promises [specific benefits, e.g., “to boost sales by tapping into a new demographic”].

I am confident our combined expertise can make this a success. Let’s discuss this exciting venture further.

Email Cover Letter for Business Example

Tailored for digital communication, this format succinctly captures the essence of a traditional cover letter, suitable for business outreach via email.

Subject: Collaboration Opportunity – [Your Name/Business Name]

I’m [Your Name] from [Your Business Name], and I’m reaching out to discuss [specific purpose, e.g., “a potential partnership in the tech sector”]. Having followed [Their Business Name] and its achievements, I believe a collaboration could lead to remarkable synergies.

I would appreciate the opportunity to talk further.

Best, [Your Name] [Your Position] [Contact Number]

Size: 25 KB

Business Cover Letter for Job Application Example

This cover letter for job application targeting job openings, this cover letter highlights the candidate’s suitability for a business role, detailing relevant qualifications, experiences, and alignment with company values.

I am eager to apply for the [specific position] at [Company Name]. My background in [specific skills or sectors] makes me an excellent fit for this role.

At [Former Company], I spearheaded [specific achievement]. I am confident that I can bring similar results to [Company Name].

I look forward to the possibility of contributing to your esteemed team.

Professional Business Cover Letter Example

Embodying professionalism, this professional cover letter effectively communicates the candidate’s expertise, value, and alignment with a high-caliber business role or venture.

[Recipient’s Name] [Their Company/Organization Name] [Address] [City, State, Zip Code]

I am reaching out to express my profound interest in the [specific position or venture] with [Their Company Name]. With a proven track record in [specific industry/sector] and numerous accolades for my work at [Former Company/ies], I am ready to bring my expertise to new challenges.

Your company’s reputation for [specific attribute, e.g., “innovative financial solutions”] resonates with my professional values. I’m keen to explore how I can contribute to your ongoing success.

Sample Business Cover Letter Example

A basic template serving as a foundation, suitable for various business-related applications, ensuring clarity and professionalism.

I am writing to express my interest in [specific position or purpose]. With a background in [relevant field or study], I believe I am well-suited to bring value to [Company Name or the intended purpose].

Thank you for considering my application.

Cover Letter for Business Development Example

A tailored letter showcasing the candidate’s skills and achievements in driving business growth, market expansion, and partnership cultivation.

[Recipient’s Name] [Their Company Name] [Address] [City, State, Zip Code]

As an experienced Business Development professional, I am excited to bring my track record of driving revenue growth, establishing strategic partnerships, and expanding market presence to [Company Name].

Your reputation for innovative solutions in [specific industry] aligns with my vision for business development. Let’s explore potential collaborations.

Formal Business Cover Letter Example

A highly professional basic cover letter adhering to formalities, making it suitable for high-stakes business roles or communications.

[Your Name] [Your Designation] [Your Company Name] [Address] [City, State, Zip Code] [Email Address] [Phone Number] [Date]

[Recipient’s Name] [Their Designation] [Their Company Name] [Address] [City, State, Zip Code]

I am reaching out formally to discuss [specific business matter or position]. Given the stature and reputation of [Their Company Name], I believe that our collaborative endeavors can be mutually beneficial.

Awaiting your valued response.

Yours sincerely,

Cover Letter for Business Plan Example

A cover letter introducing a business plan, providing an overview and the potential value of the proposed venture.

[Recipient’s Name] [Their Organization/Company Name] [Address] [City, State, Zip Code]

Enclosed is a comprehensive business plan for [Your Business Name/Proposal]. This plan outlines our strategic approach to [business objective] and the anticipated ROI. I believe this proposition aligns with [Recipient’s interest or sector].

I am eager to discuss its potential and gather your insights.

Cover Letter for Business Management Role Example

This business management cover letter is targeted towards managerial positions, this letter emphasizes leadership capabilities, strategic thinking, and a proven track record in business management.

I am excited to apply for the Business Management role at [Company Name]. With a decade of experience in leading teams, streamlining operations, and driving growth, I am confident in my ability to steer [Company Name] towards new heights.

Eager to delve deeper into how my expertise aligns with your needs.

Best wishes,

Business Cover Letter for Employment Example

This Business Cover Letter for Employment is a general application for business-related roles, showcasing the candidate’s qualifications, experiences, and suitability for employment.

I am writing to express my keen interest in joining [Company Name]. My background in [relevant experience or field] makes me an ideal fit for your team. I’m confident that my skills and passion would be an asset to your organization.

Looking forward to potential discussions.

Kind regards,

General Business Cover Letter Example

A versatile  generic cover letter suitable for various business contexts, emphasizing the candidate’s adaptability and broad-based experience.

With a diverse background spanning multiple facets of business, from [specific experience, e.g., “sales to operations”], I am excited to explore how my wide-ranging expertise can benefit [Company Name or intended purpose].

Thank you for considering my proposal/application.

Business Cover Letter for Entry Level Position Example

Ideal for candidates entering the workforce or shifting industries, this letter showcases enthusiasm, foundational skills, and eagerness to learn.

As a recent graduate in [specific degree], I am eager to embark on my professional journey with [Company Name]. While I may be at the onset of my career, my educational background and internships have equipped me with valuable skills in [specific field or expertise].

Hoping for an opportunity to prove my potential.

Business Cover Letter for Fresh Graduate Example

Specifically for new graduates, this fresh graduate cover letter emphasizes academic achievements, relevant coursework, and the candidate’s readiness to transition to the professional world.

Graduating top of my class in [specific major], I am enthusiastic about translating my academic insights into practical achievements at [Company Name]. My stint at [relevant internship or project] honed my skills and gave me a glimpse of the business dynamics.

Eager to discuss potential roles and contributions.

How do you Write a Cover Letter for a Business?

When crafting a business cover letter, it’s imperative to reflect professionalism, clarity, and relevance. Here’s a step-by-step guide:

• Choose the Right Format : Opt for a traditional format unless the company or industry suggests otherwise. This usually entails a clean, easy-to-read font and white background.
• Phone number
• Hiring Manager’s full name
• Their designation
• Company name
• Company address
• Salutation : Use “Dear [Hiring Manager’s Name]”. If you don’t know the name, “Dear Hiring Manager” is a safe bet.
• Introduction : State the purpose of your letter, the position you’re applying for, and a brief introduction about yourself.
• First Paragraph : Describe what attracts you to the company and role.
• Middle Paragraph(s) : Highlight relevant experiences, achievements, and skills. Show how you add value to the company.
• Closing Paragraph : Reiterate your enthusiasm and propose the next steps, such as an interview or discussion.
• Closing : Sign off professionally with “Sincerely” or “Best regards” followed by your name.
• Attachments or Enclosures : If you’re sending additional documents, mention them.

What does a cover letter look like for a business?

A business cover letter should exhibit a formal and organized structure:

• Header : Your contact details at the top.
• Addressee Details : Below your details, on the left.
• Salutation : Always personalize when possible.
• Introduction : One or two sentences introducing yourself and stating the purpose of the letter.
• A concise explanation of your interest in the company and role.
• A detailed presentation of your relevant experience, skills, and accomplishments.
• A closing note on your desire to progress to the next steps.
• Professional Sign-off : With your name typed below.
• Attachments Mention : If needed.

Tips for Writing a Business Cover Letter

• Customize Each Letter : Never use a generic cover letter. Personalize each one for the specific company and role.
• Stay Concise : Ideally, cover letters shouldn’t exceed a page. Be direct and value-packed in your writing.
• Proofread : A single typo can leave a negative impression. Double-check for grammar, punctuation, and spelling.
• Highlight Value : Showcase how you can be an asset to the company, not just why you want the job.
• Use Action Words : Words like “achieved”, “managed”, and “implemented” can make your experiences sound more dynamic.
• Research the Company : Display your knowledge about the company’s mission, products, or notable achievements.
• Be Professional : Use a formal tone, avoid jargon or slang, and ensure your email address is professional.
• Use Metrics : Whenever possible, quantify your achievements.
• Follow Instructions : If the job listing specifies certain guidelines or documents, make sure to follow them.
• End with a Call to Action : Encourage further action, such as a call or interview.

Remember, your cover letter is often the first impression a company has of you. Invest the time to make it stand out

Text prompt

• Instructive
• Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.

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Business Cover Letter Samples & Examples That Worked in 2024

Creating a business cover letter that's convincing enough to provoke interest and spark curiosity requires a certain finesse. It's definitely not a walk in the park, but with the right guidance, you can pen an excellent cover letter that stands out. 

In this comprehensive guide, we’ll expose you to the secrets of crafting a compelling business cover letter that gets results. Filled with useful tips, examples, and well-articulated guidelines, this guide promises to be your trusty companion in your job hunt journey.

Now, let’s delve into:

• Formatting your business cover letter properly
• Writing an effective header
• Crafting a compelling cover letter headline
• Customizing the greeting of your cover letter
• Building a strong introduction for your business cover letter
• Making your business skills and accomplishments stand out
• Writing a persuasive conclusion
• Avoiding common mistakes on a business cover letter
• Average salary and job outlook for business professionals
• Business resources for job seekers

1. How to properly format your business cover letter

A well-structured business cover letter goes beyond impressive content. Equally crucial is how you package your message, here's how to do it right:

• Consistent font and size: Stick to a single, professional font type throughout your cover letter. Typical business-standard fonts include Times New Roman, Arial, and Calibri at font sizes 10-12.
• Appropriate margins: Set 1-inch margins on all sides to give plenty of white space, making your letter easier to read.
• Single spacing: Ideally, keep the body of your cover letter single-spaced with a space between each paragraph. 
• Contact information: At the top-left corner of your cover letter, include your full name, address, phone number, and email address. For email cover letters, this information can go after your signature.
• Clear sections: Divide your cover letter into clear sections — introduction, body, and conclusion. This gives it a coherent and professional structure.

Lastly, don't forget to proofread your letter to catch any errors or typos. Remember, your business cover letter is your first impression. Make it count!

Keeping these formatting tips in mind will ensure your business cover letter is both smooth to read and easy to navigate.

Create your cover letter fast with artificial intelligence.

2. how to write an effective business cover letter header.

The header of your business cover letter sits at the topmost part of the document. It contains crucial contact details and sets the tone for your letter. So, what exactly should your header contain ? Let's delve in.

Your header should include:

• Your full name
• Your mailing address
• Your phone number
• Your professional email address
• Date of the letter
• Full name and title of the hiring manager
• Company name
• Company mailing address

Now, let's have a look at a couple of examples to differentiate the correct and incorrect ways of formatting:

Incorrect business cover letter header example

[email protected] 1234567 ABC Company Today’s date

Why is this a weak header? It lacks essential information such as your full name, your and the employer's address, and the proper positioning of these details. It's also missing the hiring manager's name and lacks structure.

Correct business cover letter header example

John Doe 167 My Street My City, State, Zip Phone: (123) 456-7890 Email: [email protected] [Today’s Date]

To: Ms. Jane Smith ABC Company 123 Their Street Their City, State, Zip

Why is this a strong cover letter header? In this example, all necessary information is included. The contact information for both the jobseeker and hiring manager is well laid out with clear structure, making it easy for the recruiter to reach out if necessary. 

Remember that the header sets the stage for your business cover letter. And so, it’s definitely worth spending some time getting it right!

3. How to write a compelling cover letter headline

After shaping a professional header, let's focus on the next crucial element: your cover letter headline . This component, particularly important in email applications, serves as your letter's "front door," enticing the reader to enter and explore further. Here's how to make it impactful:

• Be brief but compelling
• Clearly state your intent, including the job title or reference number if available
• Be professional — avoid using slang, jargon or overly casual language

Now, let's look at a few examples of weak and strong cover letter headlines:

Weak business cover letter headline examples

• Job Application
• Resume Attached
• Ready to Get to Work!

Why are these incorrect? They lack specificity. These examples don't mention the role you're applying for and are overly generic ("Job Application", "Resume Attached"). What’s more, "Hello! Ready to Get to Work!" is simply too informal and unprofessional. 

Strong business cover letter headline examples

• Certified SEA Specialist John Doe Applying for Digital Marketing Role
• Bilingual Customer Service Professional for Account Manager Role
• Project Manager with 5 Years in Tech Seeking New Challenges

Why are these examples correct? These headlines are not only concise but also indicative of what's to come in the letter body. They mention the role targeted, offer a quick peek into the candidate's qualifications or unique selling points (certification, bilingual skills, industry specific experience), and thus add an intriguing layer to the professionalism. 

Remember, a powerful headline is essentially your “elevator pitch” — it should succinctly celebrate your most relevant strengths and hint at the potential value you could bring to the role.

Find out your resume score!

4. How to customize the greeting in your business cover letter

Personalizing the greeting in your business cover letter is more than just a polite formality — it's a subtle yet powerful way to convey respect and show that you've put in the effort to research the company . 

Why is it important? A personalized greeting creates a connection, demonstrating that you're not just sending a generic application but you've taken the time to tailor your letter to this specific job and company. 

But where do you find the name of the hiring manager? Here are some sources:

• The job listing: Sometimes, the name of the hiring manager may be given in the job advertisement.
• Company website: Many companies have a team page on their website where they list key personnel.
• LinkedIn: This professional networking site is a treasure trove of such information.
• Call or email: If you can't find the information online, it may be worth making a quick phone call or sending an email to the company to ask.

Let's look at examples of personalized greetings

• Dear Hiring Manager Nelly Johnson,
• Dear Mrs. Johnson,
• Dear Nelly Johnson,

Now, what if you've searched everywhere and still can't find a name ? Here are some general, yet respectful, greetings you could use:

• Dear Hiring Manager, — It's direct and applicable to any job application.
• Dear [Company Name] Team, — Best used when you're unsure who'll be reading your cover letter, but know it'll be a team. 
• To Whom It May Concern, — A traditional phrase for unknown recipients. Use it sparingly, as it can appear overly formal or outdated.

Remember, the goal of a personalized greeting is to start the letter on a respectful note, conveying your attention to detail and respect for the reader.

5. How to write a strong introduction to your business cover letter

The opening lines of your business cover letter carry a weighty task. They serve as a gateway into your professional story and set the stage for what's to follow. This section, typically includes:

• A quick introduction of yourself, comprising a brief overview of your professional and academic history
• A clear statement on why you're applying for this particular role
• A mention of a mutual connection, if applicable

Let's delve into examples showcasing what to avoid and tips for both experienced professionals and fresh graduates:

Incorrect business cover letter introduction example

I'm writing to apply for the Business Analyst position. I have a degree in Business and I’d love to get this job.

Why is this a weak intro? This introduction lacks enthusiasm and fails to convey any unique skills or reasons why the candidate wants the specific job.

Correct introduction for an experienced professional

As a seasoned Business Analyst with a Master’s in Business Analytics and over 10 years of experience in improving operational efficiency, I was excited to find the opening at XYZ Corporation. Having long admired your commitment to innovation, I am eager to contribute my strategic insights and implement solutions that drive growth.

Why is this a strong cover letter introduction? This example showcases the candidate's qualifications, explains why they are applying, and reflects an understanding of the company's values, showing both purpose and passion.

Swinging the spotlight over to fresh graduates now, let's examine how your intro can become a dynamic showcase of your academic prowess and enthusiasm for professional growth:

Business cover letter introduction for a fresh graduate

Greetings, my name is Susan and as a recent Business Graduate from ABC University, top of my class, I am eager to apply my theoretical knowledge in a practical setting. The entry-level Business Analyst role at XYZ Corporation seems like the perfect opportunity because of your focus on mentorship and professional growth.

Why is this a great opening? Fresh graduates may not have much professional experience, but this intro turns that into a positive. It highlights academic credentials, explains why the specific role is appealing, and showcases understanding of the company's ethos.

Remember, your introduction isn't just about stating who you are. It's about grabbing attention, sparking interest, and compelling the hiring manager to continue reading.

6. How to highlight your top business skills and accomplishments

The heart of your business cover letter lies in its body — it's where the spotlight falls on your skills, achievements , and qualifications.

Format it as a concise and easy-to-read narrative, spanning one to two paragraphs. Make use of bullet points to showcase multiple achievements, but keep it down to a maximum of three to five. Your aim is to make a strong case for why you are the right person for the job.

When highlighting your skills , focus on those most relevant to the position you're applying for and which align with the main requirements listed in the job ad. 

Some relevant skills for a business professional might include

• Strategic planning
• Project management
• Financial acumen
• Business development
• Analytical thinking
• Collaboration & team leadership
• Excellent communication

When it comes to achievements, quantify them wherever possible. Use numbers , percentages, or other specific metrics to demonstrate the impact you've made.

Cover letter body paragraph example for an experienced professional

In my role as Business Development Manager at ABC Corp, I implemented strategic initiatives that resulted in a 20% increase in annual revenue. My passion for fostering profitable relationships helped secure four major account contracts. I also led a team that successfully introduced a new product line, which boosted our market share by 15%.

Now, if you're a newbie without extensive experience, don't fret. Focus on your academic achievements, internships, or voluntary work that demonstrate transferable skills. Mention relevant coursework, projects, or case studies you've worked upon during your studies.

Cover letter body paragraph example for a fresh graduate

During my final year at XYZ University, my group won the top prize in the business strategy competition. We formulated a comprehensive go-to-market strategy for a hypothetical product, which was praised for its innovation and detailed understanding of market dynamics. Additionally, my internship at DEF Ltd. allowed me to work on a potentially disruptive business model and honed my analytical skills.

Remember, the body of your cover letter should not just echo your resume; it should supplement it with a narrative that brings out your passion, personality, and professional strengths .

7. How to craft a persuasive conclusion for your business cover letter

Wrapping up your business cover letter with a strong conclusion is as essential as a dynamic opening. It's your final pitch, your closing argument that reinforces your interest in the role and leaves a lasting, positive impression.

Your conclusion should include:

• A reiteration of your interest in the role and the company
• How and when you can be reached. This could be your email address, phone number, or both
• A statement suggesting when you would like to hear from them, if applicable
• Your plan to follow up
• A formal and polite sign-off

Remember, the aim of this closing part is to reinforce your eagerness for the role, politely push for the next steps, and provide easy ways for the employer to contact you.

Here's an example of a strong cover letter conclusion

In conclusion, I'm excited about the opportunity to bring my unique mix of experience, skills, and passion to XYZ Corp as your new Business Analyst. I'm ready to leverage my analytical abilities and strategic insights for the growth and success of your team. 

You can reach me at [email protected] or (123) 456-7890. I hope to hear from you by next week, but if I don’t, I will take the initiative to follow up. 

Thank you once again for considering my application. 

Sincerely, 

[Your Name]

In essence, a conclusion is the ribbon that ties your cover letter together, creating a neat, persuasive, and memorable package for the recruiter. Make it count!

8. How to avoid common mistakes on a business cover letter

Despite good intentions, many business professionals unwittingly fall into traps that weaken their cover letters . But with a little caution, these common missteps can be avoided. Let's explore:

• Using a generic template: While templates can be handy, if used indiscriminately, they rob your cover letter of individuality. Solution: Customize your letter for each application, reflecting the specific role and company values.
• Repeating your resume: Your cover letter should complement your resume , not replicate it. Solution: Use your cover letter to share your story, explain context, or delve deeper into key achievements.
• Neglecting company research: Failing to demonstrate an understanding of the company shows a lack of initiative. Solution: Do your homework about the company and articulate why you're a good match for not only the role, but also the company culture.
• Making it all about you: While it’s important to showcase your skills and qualifications, the cover letter should balance this with how you'll add value to the company. Solution: Make the connection between your abilities and the company's needs clear.
• Overlooking typos/mistakes: Even the smallest typo can suggest a lack of attention to detail. Solution: Proofread your cover letter multiple times. Consider using proofreading tools or having someone else review it for a fresh perspective.
• Being overly formal: While maintaining a professional tone is crucial, an overly formal tone can make your letter seem impersonal. Solution: Use a conversational but professional tone to add warmth to your writing.
• Writing lengthy paragraphs: Large blocks of text can deter the reader. Solution: Break down content into shorter paragraphs or bullet points for ease of reading.

Remember, an effective business cover letter is not just error-free, but also personalized, focused, and reflective of your professional brand.

9. Average salary and outlook for business professionals

For those angling their career compass towards business and financial sectors, the future looks promising. Drawing from the freshest data, the U.S. Bureau of Labor Statistics (BLS) predicts a growth rate in this sector that outpaces the average across all professions from 2022 through 2032.

This positive trend signals a sea of job opportunities in the industry. The numbers speak volumes, with a whopping 911,400 job openings predicted annually on average in these fields.

Rewarding compensation comes hand in hand with these opportunities. As of May 2022, business and financial professionals could expect a median annual wage of $76,850 . As a comparison, this figure notably surpasses the median yearly wage for all occupations, which is pegged at $46,310. 

In a nutshell, for those looking at a career in business, the rising job prospects coupled with lucrative salaries make this sector a promising and fulfilling path to consider in the foreseeable future.

10. Essential business resources for job seekers

In the competitive landscape of business, having a stellar resume and cover letter is just the starting point. To stay ahead, you need to tap into resources that can help you not only land your dream job but also pioneer your ongoing professional journey. Here are a few resources you should be considering:

• LinkedIn: This professional networking platform is a treasure trove for job seekers, from connecting with potential employers to exploring job postings. What’s more, you can now turn your LinkedIn profile into a polished resume within a few seconds.
• Job boards: Job boards such as Indeed or Glassdoor allow you to search for vacancies across industries and locations, offer company reviews, and even provide estimates on salary expectations.
• Industry-related groups and forums: Joining groups and forums related to business and finance can give you insights into what's new in your field and who's hiring — for instance, groups on Facebook , Reddit , or LinkedIn .
• Professional associations: Being a part of associations such as the American Business Women’s Association or Business Professionals of America can offer networking opportunities, job listings, and professional development resources.
• Local chamber of commerce: Your local Chamber of Commerce can provide valuable networking opportunities, workshops, and information about local businesses. 
• Career fairs: Attending career fairs puts you in direct contact with potential employers. Be prepared with your "elevator pitch" about who you are and your qualifications.
• Online webinars and workshops: E-learning platforms such as Coursera , Udemy , or SkillShare  offer various business and finance related webinars and workshops. These platforms not only help you hone your skills but also often feature job opportunities, allowing industry professionals to connect directly with potential employers.

Remember, it’s vital to stay agile and open to opportunities in today’s dynamic business world. These resources can provide you with the edge you need to navigate the business career landscape successfully, keeping you informed, connected, and ready to seize opportunities with both hands.

Business Cover Letter FAQ

How long should my business cover letter be.

Keep your business cover letter concise and impactful; ideally, it should be no more than one page long and contain three to four short paragraphs.

Should I include a photo on my business cover letter?

No, it's typically not recommended to include a photo on your cover letter. Stay professional by focusing on your skills and qualifications.

What if the job advertisement does not ask for a business cover letter?

Even if not explicitly requested, it's a good idea to include a cover letter. A well-written cover letter provides an opportunity to showcase your motivation, skills and qualifications in a personalized narrative.

Should I use business jargon in my cover letter?

While it's good to demonstrate your knowledge of the industry, avoid using excessive jargon. Keep your language clear, professional, and accessible — remember, the person reading your letter might not be familiar with industry-specific terminologies.

Should I use the same cover letter for every job application?

No, it's important to tailor each cover letter to the specific job you are applying for. Highlight skills and experiences that are most relevant to the job at hand, and take the opportunity to show your knowledge of and interest in the specific company.

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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Business Cover Letter Example & How-To Guide in 2024

You’re a master of negotiation.

You can analyze a balance sheet in your sleep, and you've got industry know-how down to a science.

But all your business acumen evaporates when you’re staring at a blank screen, trying to draft your cover letter.

Your career centers on effective communication and strategy, and yet this is the one place you’re lost.

Don’t worry. We know your struggle, and we’re here to help.

In this article, we’re going to teach you:

• What a Job-Winning Business Cover Letter Looks Like
• 5 Steps to Writing a Flawless Business Cover Letter
• 3 Essential Cover Letter Tips for Business Professionals

Let’s get started.

Business Cover Letter Example

5 Steps for the Perfect Business Cover Letter

You've just seen a top-notch business cover letter that's sure to get noticed.

Now it's your turn to learn how to write a cover letter that shows off your skills and lands you that job! Just follow the steps we're about to dive into:

#1. Put Contact Information in the Header

Start your business cover letter by putting your contact details at the top, just like you would on your resume header . Here's what you should have up there:

• Full Name. Place your full name near the top corner of the page.
• Job Title. Use the exact title mentioned in the job ad you're applying for. With hiring managers juggling multiple roles, being specific helps them, which helps you.
• Email Address. Go with a professional email. Ditch quirky emails you might have had in your younger days. For example, [email protected] is a no-go, but [email protected] works just fine.
• Phone Number. Make sure it's a number where you can be reached easily. If the job is international, include the dialing code.
• Location. Your city and state (or country) are enough. But if you're looking for a remote role or planning to move, make that clear in both your resume and cover letter.
• Relevant Links (optional). Adding links to any important websites or social media profiles, like LinkedIn, is always a good idea.

After sorting out your details, focus on the hiring manager's contact information :

• Company Name. Write down the company's name.
• Hiring Manager’s Name. Include the hiring manager’s name, if you can find it.
• Hiring Manager’s Title. If you find out the hiring manager’s exact job title, say, the Director of Business Development , use that title instead of just "Hiring Manager."
• Location. Add the city and state (or country) of the company, especially if they have multiple locations. You can add the street address if you want to be super specific.
• Date (optional). Including the date you wrote the cover letter adds a professional flair.

#2. Address the Hiring Manager

Once you've got all your contact details down, it's time to address the person who'll be reading your cover letter .

Trust us, "To Whom It May Concern" is not how you want to start your first impression.

Do a little homework first. Look up the company website, the job ad, or their LinkedIn profile to find the person who’s hiring for the job you’re after. You should be able to find their name somewhere and add it to your cover letter.

Then address them by using "Mr." or "Ms.", followed by their last name. If you're not certain about their gender or marital status, their full name works fine. For instance:

• Dear Mr. Thompson  
• Dear Alex Thompson

But if you couldn't find any information on the hiring manager or the head of the business department you’re looking to join, no worries. You can still address your letter to the team or the company at large:

• Dear Business Department  
• Dear Hiring Team  
• Dear Human Resources Team  
• Dear Head of Business

#3. Write an Eye-Catching Opening Statement

Hiring managers spend just a few seconds on each application before deciding if it’s worth reading more into it.

That's why nailing the start of your cover letter is key, especially when you're eyeing a business role. Lead with why this job catches your eye and some of the skills you’re bringing. Showing real enthusiasm for the role or the field can also make a hiring manager take a second look.

Doing your homework about the company pays off. The better you understand them, the more you can show how well you'd fit their culture. It's a strong signal that you're not just throwing applications left and right but are genuinely keen on this specific role.

Depending on your career stage, you might want to start your business cover letter with a standout achievement or any skills that make you a shoo-in for the job. Just keep it short and sweet. The goal here is to spark interest, so the hiring manager will read the rest of your letter.

#4. Use the Cover Letter Body for the Details

The core part of your cover letter is your chance to shine as a business professional . Here, you want to go beyond the bullet points on your resume to really sell your skills and experience.

And don't just repeat your resume. Use this space to highlight what sets you apart from the competition. If you have any big wins in the business world, this is where you want to mention them. Take cues from the job ad to tailor your letter accordingly. 

For example, if you're applying for a role that requires strong analytical skills, focus on achievements from your past that prove you've got what it takes. Instead of talking about general leadership qualities, point out how you've used analytics to drive business growth.

Being knowledgeable about the company you're applying to can earn you extra points. If you're familiar with their market presence or have insights into their business model, weave that into your letter. It makes the hiring manager see you as a more suitable candidate when compared to the rest.

Make sure your enthusiasm shines through your entire letter, so it’s obvious you want this job, not just a job. Express your excitement for the role and be confident in stating how you can add value to their team with your unique skills and experience.

Looking for more inspiration? Check out our other cover letter examples !

#5. Wrap It Up and Sign It

Nailing the conclusion of your cover letter is essential. You want to assure the hiring manager that they've made the right choice in reading your application to the end.

Write a brief conclusion to your cover letter so you can recap why you're the ideal candidate for the business role you’re targeting. Briefly reiterate some of your most relevant skills, but don’t go overboard. The idea here is to summarize your key selling points.

Then add a call to action. This could be an invitation for the hiring manager to further discuss your application or to arrange an interview. This leaves a lasting impression and nudges the hiring manager to do something, which increases your odds of progressing to the next step.

Lastly, sign your business cover letter like a real professional. Just pick an appropriate closing line and sign your name underneath. Here's a sample:

Feel free to contact me at your convenience so that we may arrange an interview and further discuss how I can contribute to your business goals.

Warm regards,

Alex Johnson

If "Warm regards" feels too clichéd, other professional yet approachable options include:

• Yours sincerely,
• Yours truly,
• Thanks for your time,

3 Essential Business Cover Letter Tips

You already know the basics of crafting a solid business cover letter.

Now, let's take yours to the next level with some tailored cover letter tips for the business world.

#1. Match Your Resume

Your cover letter should echo the professionalism of your resume.

Presentation skills matter, and your application is the first place you get to showcase yours. If your resume and cover letter don’t pair well, you could come off as an unpolished candidate.

Make sure your text is positioned neatly on the page, and keep the font uniform all the way through. Just as you'd handle a business proposal, pay attention to those page margins and the line spacing. And while you’re at it, remember to keep it brief—an ideal cover letter is always one neat page.

Or Use A Cover Letter Template Instead

Are you trying to get your application out there as soon as possible?

Our resume builder is a lifesaver. Use it to create the best business resume in minutes, and grab one of our matching cover letter templates to complete your application. 

Every one of our templates is designed with feedback from hiring managers from around the globe, so they meet all industry standards and give your application a sleek, professional look.

#2. Mention Skills

Hiring managers want to know what you can bring to the table, and there’s no better way to show them than by mentioning your skills.

Your business cover letter should always include the most essential skills from your resume . Your skills tell the hiring manager what you can do and how much they might need to train you. But only if you mention your skills in the right way.

Don’t just toss them in there randomly, like a salad. Connect the dots for the hiring manager by weaving a narrative that backs up every skill you mention. For example, if you're good at data analysis, explain how that skill helped improve a past employer's quarterly earnings. 

The key here is relevance. Discussing your skills in context shows you're not only skilled but also aware of how those skills can benefit the company. It paints a picture of you as a well-rounded candidate who’s both qualified and ready to hit the ground running.

#3. Proofread the Final Draft

Never underestimate the importance of proofreading your cover letter.

A single typo or grammatical error might seem small, but to many hiring managers, it can scream "carelessness”—a crucial cover letter mistake for any candidate who claims to have “an eye for detail”.

Hundreds of applications get tossed aside for the same reason. So, to make sure your business cover letter is spotless, take the time to read it multiple times. Consider asking a friend for a fresh perspective, just in case you missed something yourself.

We recommend you also use a spell-checking tool like Grammarly . Don’t trust it blindly, though - you should always take the time to decide for yourself if it’s correct. Clean and polished writing shows professionalism, which can make all the difference in your application's success.

Key Takeaways

And that’s all there is to writing your business cover letter!

Hopefully, we’ve inspired you, and you’ve prepared your application for that job you’ve been eyeing.

But before we say goodbye, let’s do a brief recap of what we mentioned:

• The top of your business cover letter should have a header where you include your contact information as well as the hiring manager’s. Just make sure it’s factually correct.
• Your opening paragraph should be captivating, or else the hiring manager might not bother to read more of it. Mention why you’re writing and be enthusiastic, so it shows you’re genuinely interested.
• The body of your cover letter should include the bulk of your sales pitch. Focus on your relevant achievements, qualifications, and skills and how they relate to the job you’re after.
• Make sure your cover letter matches your resume. This shows a professional touch, and it helps the hiring manager pick out your application from all the rest.

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WTO / Letters and Emails / How to Write a Letter of Introduction (with Examples)

How to Write a Letter of Introduction (with Examples)

Across the business world, people are gaining access to jobs, contracts, and networking opportunities by sending an important document. This document is called a letter of introduction, and it is different from cover letters, letters of recommendation, reference letters, and even job application letters.

This letter is just as important, and sometimes, depending on your industry and the purpose of the letter, more important than the above-mentioned letters. In this article, we will go over the definition of a letter of introduction, the importance of this letter, and how to write this letter.

What is a Letter of Introduction

It is a document written to someone in your industry to introduce yourself or another person to them to try to build a business relationship with them or to see if they can assist you in getting a job opportunity or connecting you with other people in your industry in relationships that could be mutually beneficial to both parties.

By this definition, a letter of introduction is a formal way of getting yourself known by people in your industry (usually influential people) without trying to run into them at the mall or in a coffee shop when they are trying to spend some time alone.

Download Free Templates

Impact of a Well-Written Letter of Introduction

Many people are so focused on other types of letters, like cover letters and job application letters that they ignore the equally powerful introduction letter. This letter, when done well, can have a lot of impact on how the person on the other side views you.

A good letter can tell the receiver, with a few words, that you are the right person for a job or that working with you could yield tremendous benefits for them. Either way, it helps the person make a key decision.

On the other hand, a poorly written letter could be a serious hit on your credibility and show the person you are looking to work with that you are a terrible fit for them. So how do you write a proper introduction letter for the best benefit available?

How to Write a Letter of Introduction

Writing a good letter is just like cooking: even if you don’t know how to do it, you can pull it off with the right recipe.

You can write a good introduction letter by following a few key steps:

Write a suitable greeting

The letter should be treated as a serious document and, as such, should not have lengthy greetings. A very short greeting like “Dear Jacob. I hope you are doing well” should be fine. Don’t start talking about families or golf to sound friendly. Many serious business people will dump your letter in the trash if you ramble too much.

A brief introduction about yourself

Think about what you do that is beneficial to the reader and focus on that for your introduction about yourself. Don’t add your hobbies, birthplace, or mother’s maiden name unless you are sure it is important to build the relationship you wish to build.

, let’s say you are a freelance graphic designer , writing to the head of graphic design at a video game company you wish to work for. You can say:

“My name is Jill West, and I am a freelance graphic designer with over 2 years’ experience in character design and cover art creation for video games.”

An explanation about why you are writing the letter

This part is very important, and you should spend most of your time here. When writing an explanation, you need to think deeply about why the person on the other end would need your services or your relationship as a business acquaintance. If you are a graphic designer and have noticed some errors in the current design of the company you are writing to, you might want to make a slight reference to them. Or maybe you have seen something that their competitors are doing that they are missing out on.

Whatever it is, try writing in a way that shows that you are a person of value and that meeting with you would be a valuable one.

Information and links to reach you

This letter is written to prompt the person on the other end to want to meet with you, not to make the person hire you immediately. When written properly, the person on the other end will feel the need to contact you to get further information about you and your services. For this reason, you need to include your information, like a phone number or email address. You can also include a website of your portfolio for a quick review.

A remark like “ Best regards ,” “ Warm regards ,” or “ Looking forward to hearing from you ” is a good closing remark to end the letter.

Avoid writing generic letters and copying all of them to various people. Try to write a customized letter for every company executive you send, addressing specific problems in the company and how you plan to use your skills to solve them. You will get more responses that way.

Template Letter of Introduction

[Your Name]

[Your Position/Title] (if applicable)

[Your Contact Information] (optional)

[Recipient’s Name]

[Recipient’s Position/Title]

[Company/Organization Name]

[Company/Organization Address]

[City, State, Zip Code]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am [your position, relationship to the recipient, or reason for writing if you are introducing yourself]. I am writing to you today to [briefly state the purpose of the letter, e.g., introduce a new team member, express interest in a job opportunity, propose a potential collaboration, etc.].

[If introducing someone else:]

I would like to introduce [Name of the person being introduced], who has recently joined [Your Company/Organization Name] as a [Position of the person being introduced]. [Name] comes to us with an extensive background in [briefly describe the person’s background, experience, or relevant achievements]. I believe [Name] will be a valuable addition to our team and can significantly contribute to [specific project, goal, or the recipient’s needs].

[If introducing yourself:]

I am reaching out to introduce myself and to express my interest in [specific opportunity, area of collaboration, or reason for reaching out]. With a background in [briefly describe your background, experience, or relevant achievements], I am eager to explore how my expertise can align with the goals of [Recipient’s Company/Organization Name] or how we might work together in the future.

[Optional: Next Steps or Call to Action]

I would appreciate the opportunity to discuss this further with you at your convenience. [If introducing someone else, you might add: “I have asked [Name] to reach out to you directly to schedule a meeting.” If introducing yourself, consider: “I am available for a meeting or a call at your convenience to discuss potential synergies between our work.”]

Please find attached [mention any attachments, e.g., resume, portfolio, business proposal, etc.]. I look forward to the possibility of working together and am happy to provide any additional information needed.

Thank you for considering this introduction. I hope to hear from you soon.

Warm regards,

[Your Signature] (if sending a hard copy)

[Your Typed Name]

Types of Introduction Letter

It gives the reader an idea about the person that you’re introducing. The good thing about an introductory letter is that it can be as elaborate as you choose, with no restrictions. You can introduce yourself, a second person, or even your company and services to the reader, giving them an overview of who you are and what you do.

There are different types of introduction letters, as discussed below :

Introduction on your behalf

This type of letter is written to introduce yourself to a businessperson you wish to help you get opportunities with or make acquaintances with. In this letter type, you can give detailed information about your qualifications, and services and promote your ideas that may be beneficial to the reader. You must be able to describe yourself in the best light and also capture the reader’s attention.

An example of such a letter is given below:

Sample letter

Dear Professor Lee,

I hope this letter finds you in good health and high spirits. My name is Dr. Alex Rivera, and I am an Associate Professor of Environmental Sciences at the University of Green Earth, where I specialize in sustainable urban development and green infrastructure projects. I have followed your work and the initiatives of the Global Innovation Institute with great interest, particularly your recent projects on renewable energy solutions for urban areas.

The purpose of my writing to you today is to explore the possibility of a collaborative effort between our institutions. I believe that a partnership could leverage our mutual interests in sustainable urban planning and significantly contribute to the advancement of practical, eco-friendly solutions in our cities.

My recent projects include the development of a rainwater harvesting system designed for urban residential areas and a study on the impact of green roofs on air quality in metropolitan environments. I am keen to discuss how these projects might align with your current research interests and explore areas where we could collaborate, perhaps in joint research initiatives, shared grant applications, or co-authoring articles for publication.

I would greatly appreciate the opportunity to discuss this further with you at your convenience. I am available for a meeting or a call to delve into potential synergies between our work and to identify specific areas where a collaboration could be most fruitful. Please find attached my curriculum vitae, which provides a detailed overview of my projects and publications.

Thank you very much for considering this proposal for collaboration. I am excited about the prospect of combining our expertise to contribute to meaningful and impactful research in the field of sustainable development. I look forward to the possibility of working together and am happy to provide any additional information needed.

Dr. Alex Rivera

Associate Professor of Environmental Sciences

University of Green Earth

[email protected]

Introduction on behalf of someone else

This type is written on behalf of another party. The writer serves as a guarantor for the person on whose behalf they are writing. To write an excellent introduction letter on behalf of someone else, you must know that person’s best traits and polish them to captivate the reader’s attention.

An example is given below:

Dear Thomas,

I hope this message finds you well. It’s been a while since we last caught up at the Global Tech Symposium, and I hope all is progressing well with your projects at Advanced Solutions Group.

I am writing to you today to introduce a remarkable individual, Jamie Lin, who has recently concluded an internship with us at Tech Innovations Inc. Jamie graduated with honors in Computer Science from Stanford University and has shown exceptional skill and dedication in the field of software development, particularly in AI and machine learning applications.

During Jamie’s time with us, they contributed significantly to the development of our AI-driven analytics platform, showcasing not only technical expertise but also a remarkable ability to work collaboratively with cross-functional teams. Jamie’s innovative approach and problem-solving skills have been invaluable to our project’s success, and I have no doubt they will bring the same level of excellence and dedication to any future endeavors.

Given your company’s leading work in AI solutions and Jamie’s interest in applying their skills to innovative projects, I thought it prudent to make this introduction. I believe Jamie would be an excellent fit for your team, and their skill set aligns well with the pioneering work being done at Advanced Solutions Group.

Jamie is currently exploring new opportunities where they can further develop and apply their skills. I have attached Jamie’s resume for your consideration and would be happy to provide any additional information or facilitate a meeting between you two.

Thank you for considering this introduction. I believe that Jamie could significantly contribute to your team and that Advanced Solutions Group could provide the challenging and innovative environment Jamie is seeking.

Please feel free to reach out to me directly if you have any questions or need further details. I look forward to the possibility of seeing Jamie thrive in an environment as dynamic and forward-thinking as yours.

Best regards,

Maria Gonzalez

Director of Engineering

Tech Innovations Inc.

[email protected]

Email introduction

When writing an email, you have to pay specific attention to the headline of the email. Write a headline that will prompt the reader to open it. For the example we’ve been using, you can write a headline like “Graphic design for XXXX company” to get the attention of the receiver.

Subject: Introduction – Exploring Collaboration Opportunities in Renewable Energy

Dear Dr. Thompson,

I hope this email finds you well. My name is Jordan Lee, and I am a Renewable Energy Consultant with GreenTech Innovations, based in San Francisco. I recently came across your insightful article on the future of solar energy technologies in the “Innovative Energy Journal,” and I was truly impressed by your forward-thinking approach and the practical applications of your research.

With over five years of experience in the renewable energy sector, focusing primarily on solar and wind energy projects, I have developed a keen interest in how emerging technologies can be integrated into existing energy systems to enhance efficiency and sustainability. My work has involved collaborating with technology developers, policy makers, and academic researchers to pilot innovative energy solutions in urban environments.

Given the alignment of our interests and expertise, I am reaching out to explore the possibility of collaborating with you. I believe that combining our knowledge and networks could lead to impactful advancements in renewable energy applications. Specifically, I am interested in discussing potential joint research initiatives or co-authoring a paper on the integration challenges and opportunities for solar technologies in urban areas.

I will be in Boston for the Renewable Energy Conference next month, from the 15th to the 17th, and I wonder if you might be available for a coffee or a brief meeting. It would be a great opportunity to discuss our mutual interests in person and explore how we might collaborate effectively.

Please find attached my resume and a summary of a recent project I led, which I believe might be of interest to you. I am very much looking forward to the opportunity to discuss this further.

Thank you for considering my proposal, and I hope to hear from you soon.

Renewable Energy Consultant

GreenTech Innovations

[email protected]

(555) 123-4567

Uses of Introduction Letters

An introduction letter is important to the following groups of people:

Job seekers

Job seekers can build solid connections and even get jobs directly by attaching a good introduction letter. It is also extremely effective for job seekers when done by someone in authority in an attempt to connect them with other major players in the industry.

Real estate

Real estate agencies can send letters of introduction to leads in an attempt to get them to work with them to buy, sell, and rent properties for the customer. If you have been able to generate powerful leads in the industry, the next thing you should consider doing is sending them an introduction letter to open the lines of communication between you and the prospective customer.

Freelancers

As seen in the example above, freelancers can get great jobs and opportunities by sending letters of introduction to companies and agencies they wish to work with. They can also rely on help from big influences in the industry to help them get introduced to other major players in the industry they work in.

Business-to-business sales

Business executives can open lines of communication with one another by sending letters of introduction. These letters are aimed at other executives in companies they wish to work with and can help build great business relationships.

Searching for new distributors

For companies that wish to expand their sales into new states or cities, sending this letter to established distributors is a good way to start a business relationship between both parties. The distributors can help you sell more of your products in the new city you wish to venture into.

Tips and Tricks for You

There are some additional spices or tricks you can add to your recipe to make it tastier to the recipient:

Do a proper analysis

Before sending this letter, think about why the company needs your services. Learn more about the company you wish to work for and try to identify the key people to send your letter to. If possible, call to find out who is in charge of the department you want to work in and try to send that person the letter directly.

Try to know the company culture

Knowledge of the company culture can be really helpful in writing a specific letter that will resonate with the person you are writing it to.

Keep it brief and to the point

Many company executives are busy people. They don’t have time to read about your family history or why your mother, who needs surgery, needs the money. Be brief and remove everything that does not directly address why you are sending them the letter.

Tell about your purpose first

Hit the nail on the head. Tell them the reason why you are writing the letter to them as soon as possible because many executives will scan your letter, and if they don’t find a purpose, they will dump it.

Frequently Asked Questions

As long as it needs to be. Ensure you don’t write one extra word more than is required. Generally, two to three paragraphs apart from the greeting should do the job.

No, a cover letter is usually written along with an application or resume. A letter of introduction is a standalone document.

If you follow the steps outlined in this article, you should have no problem writing a killer introduction letter. Remember to spend some time researching the company and the company executive you wish to write to. It also helps to outline the services you can provide and how you think they can be helpful to the company.

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How to Write a Company Introduction Letter (+ Free Samples)

Writing a company introduction letter to a recipient that has no business with your company can be daunting. Writing an introduction to break the ice is a monumental task that must be done with care because if you fail at this first impression, you’ve lost the chance of ever doing business with this company or person. So, yes, it is daunting, but it’s not impossible. 

You may be required to send an introduction letter for a myriad of reasons. If you work in the sales or marketing department, then this falls more within your purview than it would other departments.

Ensuring your company’s introduction letter is written well is an extremely important task as this sets the precedent on whether or not the relationship or the objective you’re trying to achieve would fly, much less succeed. So, to increase your chances of success, you should do everything you can to ensure you’re sending out the best introduction letters. 

Company introduction letters can either be completely cold messages which have a significantly reduced success rate or you may have interacted with the client one way or another before. The client may be a lead, an introduction, etc. Regardless of the relationship (or lack of one) between you and the client, there are principles you need to put in place to increase your success rate. 

In this article, we’re going to discuss all of these principles. 

How to Write a Self Introduction Letter

What Should Be In Your Company Introduction Letter

A first-time introduction needs to be airtight. You can’t afford to leave anything on the table. This is even more so for high-stakes introductions. If you’re pursuing a lead or pitching to a potential investor, you cannot afford to send sloppy letters.

 In this section of this article, we’re going to discuss everything there is to know about sending company introduction letters. 

Mention The First Point Of Interaction

This may not be realistic for all instances, especially if you’ve not interacted with the client before, but in situations where it is applicable, ensure you state how or where you interacted with the recipient. In doing this, you create a sense of camaraderie between you and the recipient and they’re more open to oblige your request.

Personalization

If you’re sending multiple letters a day, you may need to find a balance on how to personalize them. This is because recipients can tell when a letter is a generic template. And while SOME parts of the letter can be templates, to increase your chances of success, you need to ensure most parts of the letter is personalized.

If Referred, Use Their Name In The Subject Line

If you were referred to the recipient by a mutual friend, ensure to include their name in the subject line. This will increase the chances of your message getting read.  

Tweak Your Offer

Your best shot at achieving your objective is to present them with an irresistible offer. Not just an irresistible offer, an offer they need. It doesn’t matter how well-written your company introduction letter is, you’re going to receive a no from the recipient if your solutions don’t fit their problems. 

Keep It Short

A general rule of professional correspondence is to keep the message as short and as concise as possible. If you feel you’ve included any unnecessary information, cut it out.

Keep Links To A Minimum

If you’re emailing high-stakes individuals, it is important that you keep the links to a minimum. You should only share the most important information that helps further your agenda. 

How to Introduce Your Boss to a Client in an Email

How to Write A Company Introduction Letter

We’ve discussed the most essential tips to increase your chances of success in your introduction letters. Regardless of the type of introduction letter, the same rules apply to them. 

Please note that all stages of this letter are important and as such should be handled with the same attention.

1 st – Introduction

The recipient has opened your email! You’ve passed the first stage. Now, what’s left is to ensure they don’t leave and ultimately perform the ask. To ensure this does not happen you have to start your introduction right off the bat. If you were introduced by someone, ensure to mention their name in this first paragraph. If not, include something personal. The more personal it is, the higher your chances.  

Something personal can be a line from their website, a post they made on social media, a keynote address they gave, etc. Starting your email with this approach tells the recipient you took your time to check them out and they may be inclined to stay longer. 

After that, briefly introduce yourself , what you do and where you work. 

2 nd Services

This is the stage where you touch on your services, the success you’ve had, and what you want to do for the recipient. When doing this, you may be required to add links to verify any claims you make. More importantly, you need to make sure your services are relevant to the recipient. This cannot be overstressed! If the recipient doesn’t need what you’re selling, chances are they’re not going to buy. 

This part is the easiest part and it is almost always a meeting. Simply state that you’d love to book a call to discuss further if you’re a good fit. The ideal way for this would be to offer some available dates and have the recipient choose the most convenient one for them. 

Follow Professional Communication Etiquette

Ensuring your email adheres to the rules of professional communication is one of the most important rules of writing correspondence. So, before sending that introduction letter, make sure your letter ticks all the boxes of professional communications. This includes using the right address, punctuating properly, and signing off the letter professionally. 

How to Introduce Two or More People by Email

Company Introduction Letter Template One

Company introduction letter sample one, company introduction letter sample two, company introduction letter sample three.

When sending an introduction, you need to ensure all parts of your letter are optimized. Do not leave a stone unturned. While there’s no one trick that guarantees success, optimizing all the points in your letter increases your odds. We’ve also included some samples to help you get started with your company introduction letters. 

About The Author

Jim Blessed

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Business Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Business Cover Letter

• Cover Letter Text Examples

In today’s competitive job market, a strong business cover letter can make all the difference in securing interviews. As a business professional, think of your cover letter as a value proposition or proposal. Start by identifying the company’s needs and how your unique skills and industry knowledge can help the business grow and excel. Then, provide tangible examples of you successfully achieving positive business outcomes throughout your career. Below are business cover letter examples and expert tips to help translate your career into an impactful marketing document.

Business Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write an engaging business cover letter, your content should reflect the potential value you can bring to prospective employers. Start by analyzing the job description and identifying the needs of the organization you’re applying to. For example, suppose a company is seeking a candidate for a business analyst position. In this situation, emphasize how you’ve leveraged data analytics to identify new business opportunities, financial trends, and potential risk factors. Below, you’ll find a step-by-step guide to walk you through every section of a business cover letter:

1. Contact information and salutation

The header of your business cover letter should list all essential contact information, including your name, phone number, email, and LinkedIn URL. It’s also important to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This adds a personal touch to your business cover letter and shows that you’ve done your research before applying.

2. Introductory paragraph

Create a strong opening paragraph to introduce yourself and convey your interest in the position. Lead with an eye-catching achievement backed with a strong metric to draw the hiring manager in at the start of your business cover letter. Be sure to highlight specific skill sets or qualifications that match the job description.

For instance, if a company is seeking a candidate with a strong background in change management, you might include an example of you transforming business processes and strategy to drive long-term growth and profitability.

I’m reaching out regarding the Business Operations Director role with Brooklyn Beverage Co. As a senior business manager for New York Brewing, I defined pricing strategy and conducted business planning for a craft beverage product line generating over $20 million in annual revenue. I am confident that my expertise in business strategy will allow me to achieve similar results for your organization.

3. Body paragraphs

In the body paragraphs of your business cover letter, continue to showcase your qualifications for the position. Mention something specific about the company’s reputation, products, or culture and why this draws you to apply for the opportunity. This displays your genuine interest in the organization and can help your application stand out during the job search.

Next, create a list of bullet points featuring achievements from your work experience to demonstrate your financial and business expertise. Provide basic context for the accomplishment and include hard numbers for the results. If you can’t quantify an achievement, only list it if you can explain the value it brought to the company.

Brooklyn Beverage Co’s reputation for its innovative craft beer and seltzer products draws me to apply for this position. With over 10 years of experience within the food and beverage industry, I can offer unique insights to help you expand your market share. Below, you’ll find some of my prior career achievements:

• Defined pricing strategy for a suite of craft beer beverage products based on competitor analysis and identified opportunities to enhance product efficiency, resulting in a 40% increase in sales
• Negotiated with vendors to secure optimal pricing for production materials and ingredients, which reduced costs by $500,000 over two years
• Managed P&L valued at over $10 million, analyzed company financials, defined strategies to aid the business in scaling operations, and improved margins by 5%

4. Key skills and qualifications

It’s not advisable to provide a list of key skills on your business cover letter, as this section should already be covered thoroughly in your resume. That said, it’s important to show hiring managers how you’ve applied your business knowledge to generate results throughout your career. As you build your content, be sure to infuse key terms from the job posting into your paragraphs. Below is a list of skills you may encounter while applying for business-related positions:

5. Closing section

Think of your conclusion as a call to action. Invite the hiring manager to schedule you for an interview or for additional information on your background. Reinforce how your business knowledge could be a strong asset to their team. Be sure to thank the hiring manager for their time and consideration in the last sentence of the paragraph.

I hope to hear back from you soon for an interview to tell you more about how my expertise in the beverage industry can aid the growth of Brooklyn Beverage Co. Feel free to contact me at your convenience to schedule a time via phone or email. Thank you for your time and consideration.

Jake Robertson

Business Cover Letter Tips

1. emphasize your business acumen.

To make your cover letter stand out, focus on your business acumen and experience using tangible examples from your career. Demonstrate your ability to define business strategies based on market indicators and operational capabilities. Show potential employers that you can bring a fresh perspective to their organization and help their business scale.

2. Quantify your business achievements

When detailing your career achievements, be sure to incorporate hard numbers, metrics, and monetary figures to establish a sense of scope for your contributions. In addition to drawing the reader’s eye, numbers help to paint a clearer picture of your professional experience for the hiring manager. This is especially important for business-related roles, as companies will want to see you analyze and interpret financial data effectively.

3. Feature your leadership capabilities

Leadership and management skills are essential for many business occupations. As you craft your content, demonstrate your ability to manage personnel, interface with cross-functional teams, and communicate effectively with diverse clients. Provide examples of you mentoring team members and building strategic business partnerships. This shows you’re a dynamic candidate with both strong interpersonal and business management skills.

Business Text-Only Cover Letter Templates and Examples

Allison Rosenberg Financial Analyst Intern | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Caleb Johnson Hiring Manager Fidelity (987) 654-3210 [email protected]

Dear Mr. Johnson,

As a financial analyst intern at Seattle Investments, I had the opportunity to work with a team of financial analysts to evaluate financial data for potential acquisitions. This experience allowed me to develop expertise in investment strategy and market analysis, making me an ideal candidate for the financial analyst position with your organization.

Fidelity’s reputation for challenging the status quo and driving innovation resonates with me as a business professional. I can bring a fresh perspective to Fidelity based on some of my early career experiences:

• Supported the financial analysts in evaluating company financials and determining risk factors for potential acquisitions, which included conducting business modeling
• Participated in meetings with the finance team and contributed to presentations outlining financial data on the growth potential of businesses
• Received coaching and mentorship from seasoned financial analysts and expanded knowledge of investment strategies and risk management

I hope to schedule an interview with you to provide more insights into how my financial analysis experience can aid your organization. You can contact me at your convenience with any questions you have about my background. I appreciate your consideration.

Best regards,

Allison Rosenberg

Yaling Zhang Business Operations Analyst | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

Roger Smith Hiring Manager Portland Med Device Inc. (987) 654-3210 [email protected]

Dear Mr. Smith,

I’m interested in applying for the business operations manager position with Portland Med Device Corporation. During my time with SouthWest Medical, I analyzed critical business operations and identified process improvement opportunities for a leading manufacturer of medical devices. My experience within the health care manufacturing space could be a strong asset to your organization.

Portland Med Device Corporation’s reputation for operational excellence is what draws me to apply for this opportunity. I am confident my ability to identify creative business solutions would bring value to your company based on my career achievements:

• Evaluated critical business operations, identified process gaps, and proposed business solutions to streamline product delivery, which reduced costs by 10%
• Analyzed resource allocation for manufacturing processes and recommended enhancements to staffing, which reduced labor costs by $60,000 per year
• Developed financial reports for senior leadership on findings and attended meetings with the business operations team to discuss process improvement opportunities

I look forward to speaking with you regarding how my business analysis expertise can refine operations and reduce costs for your organization. You may contact me via phone or email for any additional questions you may have about my background. Thank you for your time and consideration.

Yaling Zhang

Jake Robertson  Business Manager | [email protected] | (123) 456-7890 | New York, NY 98122 | LinkedIn

Jessica Rivera Senior Hiring Manager Brooklyn Beverage Co. (987) 654-3210 [email protected]

Dear Ms. Rivera,

I’m reaching out regarding the Business Operations Director role with Brooklyn Beverage Co. As a Senior Business Manager for New York Brewing, I defined pricing strategy and conducted business planning for a craft beverage product line generating over $20 million in annual revenue. I am confident that my expertise in business strategy will allow me to achieve similar results for your organization.

Brooklyn Beverage Co’s reputation for its innovative craft beer and seltzer products is what draws me to apply for this position. With over 10 years of experience within the food and beverage industry, I can offer unique insights to help you expand your market share. Below, you’ll find some of my prior career achievements:

• Managed profit and loss (P&L) valued at over $10 million, analyzed company financials, defined strategies to aid the business in scaling operations, and improved margins by 5%

Business Cover Letter FAQs

How do i make my business cover letter stand out -.

To differentiate yourself from other applicants, highlight specific aspects of your business background that align with the job description. Generic content won’t make a lasting impression on the hiring manager. They want to see examples of how you can help their company reduce costs and improve profitability.

Why should I include a business cover letter? -

Not every job will ask for a cover letter, but including one is never a bad idea, especially if it’s properly tailored to the company you’re applying to. This allows you to convey why you’re the right fit for the organization’s culture and display the nuances of your industry expertise as a business professional.

How long should my business cover letter be? -

It’s best to keep your cover letter concise, limited to only three or four paragraphs. Think of your cover letter as a value proposition or business proposal. The goal is to capture the hiring manager’s attention by highlighting your most relevant and marketable skill sets. An overabundance of content can distort your sales pitch and make it difficult for the reader to see the value you can bring to the company.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Letter of Introduction vs. Cover Letter: What’s the Difference

Trying to decode the difference between a letter of introduction vs. a cover letter? Here's what they are and when to use each.

By Katie Duncan Posted on December 4, 2023

When job searching, you may find yourself needing to send a letter of introduction or a cover letter to a potential employer. While they might appear similar at first glance, these two types of letters serve distinct purposes in the realms of networking, job applications, and career development. 

Here’s what you need to know about them.

Letter of introduction vs. cover letter

A letter of introduction is a written document used in various contexts to introduce oneself, a company, or a product or service to another party. 

Today, most “letters” of introduction are actually emails of introduction. Their primary purpose is to initiate communication without necessarily applying for a specific job or making a formal pitch.

A cover letter , on the other hand, is a document typically submitted along with a job application, resume, or CV. 

While not every job application will require one, cover letters certainly aren’t dead yet and are often still an essential part of landing an interview.

The goal of a cover letter is to introduce the job applicant to the prospective employer. Within it, you may highlight relevant qualifications and experiences, and explain why you are the best fit for the job.

When to use a letter of introduction

Formal letters of introduction aren’t as common as they once were, but there are several situations where you may find yourself writing one. Here are some common scenarios where a letters of introduction may be used:

• Networking : People often use letters of introduction when reaching out to new contacts or potential mentors in their professional network. It serves as a way to introduce yourself, highlight relevant skills or experiences, and express the desire to connect for mutual benefit.
• Job search : While not as common as traditional cover letters, some job seekers use a letter of introduction to express their interest in a company or inquire about potential job opportunities. These letters aim to establish a connection and generate interest before submitting a formal job application.
• Business : Companies may use this document to introduce their services or products to potential clients or partners. These letters provide a brief overview of the company’s offerings and the value it can bring to the recipient’s business.
• Sales and marketing : Sales professionals may send letters of introduction as part of their outreach strategy to warm up potential leads. These letters can pique the recipient’s interest and lay the groundwork for future discussions.

A well-crafted letter of introduction should be concise, engaging, and tailored to the specific context and audience. It should provide enough information to spark interest and prompt further communication. While it may not include a detailed job application or a sales pitch, it should convey enthusiasm and professionalism to make a good first impression.

When to use a cover letter

A cover letter can be a valuable addition to your job application, but it’s important to know when it’s most appropriate to include one. 

Here are some scenarios where you should use a cover letter:

• When the job description requires it : If the job posting explicitly asks for a cover letter, don’t skip it.
• When you’d like to provide additional information or context: Sometimes, your resume might not fully capture your qualifications or experiences. A cover letter gives you space to elaborate on specific points, share anecdotes, or explain career transitions or career gaps . It can provide valuable context that a resume alone cannot.

While not always mandatory, there are situations where submitting a cover letter can work to your advantage:

• When it’s optional and you think it could help your case : Some job applications offer the option to include a cover letter, even if it’s not required. If you have the time and believe that a well-crafted cover letter can enhance your application, consider taking this opportunity to stand out.
• When you’re applying to a purpose-driven organization: Purpose-driven organizations often have specific values and goals. In these cases, submitting a cover letter can be an excellent opportunity to align your personal values with the organization’s mission. It allows you to convey your passion and commitment beyond what your resume may show.

If a job posting says not to submit one or there isn’t a way to submit one, don’t do it. 

What’s in a letter of introduction? 

While the specific content can vary depending on the context and purpose of the letter, a well-structured letter of introduction typically includes the following elements:

• Greeting : Begin your letter with a polite and professional salutation. 
• Introduction : In the opening paragraph, introduce yourself briefly. State your name, job title (if applicable), and provide a concise overview of your background, expertise, or the nature of your business.
• Purpose : Clearly state the purpose of the letter. Explain why you are reaching out and what you hope to achieve through this introduction. Whether it’s to establish a professional connection, explore potential collaboration, or express interest in a job, be transparent about your intentions.
• Relevance and benefits : In the body of the letter, elaborate on why the recipient should be interested in you. Highlight relevant qualifications, skills, achievements, or offerings that align with the recipient’s needs or interests. Make a compelling case for why the recipient should pay attention to your introduction. Explain the value and potential benefits of the connection or collaboration you are proposing
• Call to action : Conclude the letter with a clear call to action. Specify the next steps you’d like the recipient to take, whether it’s scheduling a meeting, discussing potential opportunities, or simply acknowledging receipt of the letter. 
• Contact info : Provide your contact information, including your phone number and email address. This makes it easy for the recipient to get in touch with you.

Remember that the content and tone of a letter of introduction can vary based on the specific context and audience. Whether you’re introducing yourself to potential employer or networking contact, personalizing your letter is essential for making a good impression.

What’s in a cover letter?

Cover letters are an essential component of the job application process and serve several important functions:

• Introduction : Your cover letter intro should be an attention-grabber that makes the recruiter want to learn more.
• Showcasing qualifications : Cover letters allow you to elaborate on their qualifications, skills, and experiences mentioned in your resume. It provides an opportunity to explain how your background aligns with the job requirements.
• Customization : Tailor the cover letter to the specific job application. This demonstrates that you have done your research on the position and can articulate why you are a good fit.
• Demonstrating enthusiasm : Cover letters often convey the applicant’s enthusiasm for the job and the company. This enthusiasm can be a compelling factor in the hiring process, as it shows the applicant’s genuine interest.
• Addressing potential concerns : If there are gaps in the applicant’s employment history, a career change, or other elements of their background that may raise questions, use a cover letter to address these issues and provide context.
• Request for action : Cover letters typically conclude with a call to action, such as requesting an interview or expressing the applicant’s readiness to discuss their qualifications further. 

While the format and content of a cover letter can vary, it should generally be clear, concise, and well-organized.

The bottom line

Understanding the distinct roles of a letter of introduction and a cover letter is crucial in the professional landscape. Each serves a specific purpose. If you’re applying for a job, you’ll want to use a cover letter. If you’re reaching out to connect or inquire about available opportunities, a letter of introduction will be the go-to. Recognizing when to use each and mastering the art of crafting them can boost your job search and networking efforts.

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7 Essential Tips on How to Format a Cover Letter

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7 Essential Tips on How to Format a Cover Letter was originally published on Resume.io .

When you come to writing one of the most important letters in your life, you may need a few ground rules to help you to get started with the format of your cover letter.

That blank page can look awfully daunting otherwise.

Here are some must-follow tips around the structure and content of your cover letter:

Well-designed header

The header section of the cover letter should be attractive and space efficient. Graduates might be tempted to select a header design that reduces the amount of space that they need to fill for their cover letter, but you will have more to say than you think.

The header should contain all essential contact details (in addition to those on your resume) – full name, email, and mobile. You don’t have to include your full address and you definitely don’t have to include the “inside address” of your employer.

Mouthwatering intro

The intro of a recent grad or early career cover letter should be far more than a “this is what I want out of my career.” The hiring manager understands that you want the job – applicants need to prove to them that they are worthy of it. Make a compelling case.

The cover letter introduction should lead with your most relevant accomplishment for the role in question, with a hint of personality around how you achieved it. Avoid a generic cover letter that you send to everyone – you might not have much experience, but you should still strive to be as selective as possible.

Only relevant career stories with context

The length and content of your cover letter should be dictated by the amount of relevant experience that you have to share. Do not feel that you need to fill a page by parroting the responsibilities of the role or long lists of skills and personality traits without evidence.

Empty space is better than empty words – employers will value quality over quantity for the early career professional. What they want to understand in the cover letter is that you understand the demands of the role and can justify why you think you will do a good job.

Conclusion with call-to-action

End the conclusion of the early-career cover letter with a final detail about your personality and motivation and share your interest in learning more about the role. Saying that you hope to have the opportunity of an interview to learn more about the role is a powerful call-to-action which demonstrates your belief in yourself. Remember to keep the tone hopeful.

After the raw content come the syntax and visual choices:

Powerful action verbs

When you only have a certain number of sentences to create a favorable impression, your choice of verb can have a surprising impact on how your messages are received. Insightful action verbs can add a new level of meaning. Did you “manage” or “orchestrate” a project?

A word of warning: sprinkle action verbs and other buzzwords liberally. The cover letter should read like a conversation starter, so ensure that it sounds natural enough.

Impactful fonts, sensible sizes, and shot paragraphs

Increasingly the font size to take up more space on the page will fool no one. Stick with a standard 10 or 12 size and choose a suitable professional font that is easy to read.

Use short 2-4-line non-indented paragraphs and leave a line between each one. Give the reader a natural break between each of your career stories and consider using bullet points for your greatest accomplishments (the ones that you can ideally quantify with numbers). The cover letter should be strictly no more than one page – ideally aim for 3/4 of a page.

Right choice of template

Finally, very few cover letters or resumes are send as a blank word document these days. There are a wide choice of resume and cover letter templates – it is a great idea to use the same visual look for both your cover letter and resume. When a hiring manager is viewing a large number of candidates, this association will stick in their minds.

There is a subtle art to writing a persuasive cover letter when you do not have experience.

Strike a balance between outlining hopes for the future and sharing the greatest hits from your past. Your future employer will want to understand both.

If you are curious to explore further (you should be), the following article from Resume.io provides substantial further food for thought: “ How to Format a Cover Letter in 2022: Examples and Tips ”