thesis writing quotation

What this handout is about

Used effectively, quotations can provide important pieces of evidence and lend fresh voices and perspectives to your narrative. Used ineffectively, however, quotations can clutter your text and interrupt the flow of your argument. This handout will help you decide when and how to quote like a pro.

When should I quote?

Use quotations at strategically selected moments. You have probably been told by teachers to provide as much evidence as possible in support of your thesis. But packing your paper with quotations will not necessarily strengthen your argument. The majority of your paper should still be your original ideas in your own words (after all, it’s your paper). And quotations are only one type of evidence: well-balanced papers may also make use of paraphrases, data, and statistics. The types of evidence you use will depend in part on the conventions of the discipline or audience for which you are writing. For example, papers analyzing literature may rely heavily on direct quotations of the text, while papers in the social sciences may have more paraphrasing, data, and statistics than quotations.

Discussing specific arguments or ideas

Sometimes, in order to have a clear, accurate discussion of the ideas of others, you need to quote those ideas word for word. Suppose you want to challenge the following statement made by John Doe, a well-known historian:

“At the beginning of World War Two, almost all Americans assumed the war would end quickly.”

If it is especially important that you formulate a counterargument to this claim, then you might wish to quote the part of the statement that you find questionable and establish a dialogue between yourself and John Doe:

Historian John Doe has argued that in 1941 “almost all Americans assumed the war would end quickly” (Doe 223). Yet during the first six months of U.S. involvement, the wives and mothers of soldiers often noted in their diaries their fear that the war would drag on for years.

Giving added emphasis to a particularly authoritative source on your topic.

There will be times when you want to highlight the words of a particularly important and authoritative source on your topic. For example, suppose you were writing an essay about the differences between the lives of male and female slaves in the U.S. South. One of your most provocative sources is a narrative written by a former slave, Harriet Jacobs. It would then be appropriate to quote some of Jacobs’s words:

Harriet Jacobs, a former slave from North Carolina, published an autobiographical slave narrative in 1861. She exposed the hardships of both male and female slaves but ultimately concluded that “slavery is terrible for men; but it is far more terrible for women.”

In this particular example, Jacobs is providing a crucial first-hand perspective on slavery. Thus, her words deserve more exposure than a paraphrase could provide.

Jacobs is quoted in Harriet A. Jacobs, Incidents in the Life of a Slave Girl, ed. Jean Fagan Yellin (Cambridge: Harvard University Press, 1987).

Analyzing how others use language.

This scenario is probably most common in literature and linguistics courses, but you might also find yourself writing about the use of language in history and social science classes. If the use of language is your primary topic, then you will obviously need to quote users of that language.

Examples of topics that might require the frequent use of quotations include:

Southern colloquial expressions in William Faulkner’s Light in August

Ms. and the creation of a language of female empowerment

A comparison of three British poets and their use of rhyme

Spicing up your prose.

In order to lend variety to your prose, you may wish to quote a source with particularly vivid language. All quotations, however, must closely relate to your topic and arguments. Do not insert a quotation solely for its literary merits.

One example of a quotation that adds flair:

President Calvin Coolidge’s tendency to fall asleep became legendary. As H. L. Mencken commented in the American Mercury in 1933, “Nero fiddled, but Coolidge only snored.”

How do I set up and follow up a quotation?

Once you’ve carefully selected the quotations that you want to use, your next job is to weave those quotations into your text. The words that precede and follow a quotation are just as important as the quotation itself. You can think of each quote as the filling in a sandwich: it may be tasty on its own, but it’s messy to eat without some bread on either side of it. Your words can serve as the “bread” that helps readers digest each quote easily. Below are four guidelines for setting up and following up quotations.

In illustrating these four steps, we’ll use as our example, Franklin Roosevelt’s famous quotation, “The only thing we have to fear is fear itself.”

1. Provide context for each quotation.

Do not rely on quotations to tell your story for you. It is your responsibility to provide your reader with context for the quotation. The context should set the basic scene for when, possibly where, and under what circumstances the quotation was spoken or written. So, in providing context for our above example, you might write:

When Franklin Roosevelt gave his inaugural speech on March 4, 1933, he addressed a nation weakened and demoralized by economic depression.

2. Attribute each quotation to its source.

Tell your reader who is speaking. Here is a good test: try reading your text aloud. Could your reader determine without looking at your paper where your quotations begin? If not, you need to attribute the quote more noticeably.

Avoid getting into the “they said” attribution rut! There are many other ways to attribute quotes besides this construction. Here are a few alternative verbs, usually followed by “that”:

Different reporting verbs are preferred by different disciplines, so pay special attention to these in your disciplinary reading. If you’re unfamiliar with the meanings of any of these words or others you find in your reading, consult a dictionary before using them.

3. Explain the significance of the quotation.

Once you’ve inserted your quotation, along with its context and attribution, don’t stop! Your reader still needs your assessment of why the quotation holds significance for your paper. Using our Roosevelt example, if you were writing a paper on the first one-hundred days of FDR’s administration, you might follow the quotation by linking it to that topic:

With that message of hope and confidence, the new president set the stage for his next one-hundred days in office and helped restore the faith of the American people in their government.

4. Provide a citation for the quotation.

All quotations, just like all paraphrases, require a formal citation. For more details about particular citation formats, see the UNC Libraries citation tutorial . In general, you should remember one rule of thumb: Place the parenthetical reference or footnote/endnote number after—not within—the closed quotation mark.

Roosevelt declared, “The only thing we have to fear is fear itself” (Roosevelt, Public Papers, 11).

Roosevelt declared, “The only thing we have to fear is fear itself.”1

How do I embed a quotation into a sentence?

In general, avoid leaving quotes as sentences unto themselves. Even if you have provided some context for the quote, a quote standing alone can disrupt your flow.  Take a look at this example:

Hamlet denies Rosencrantz’s claim that thwarted ambition caused his depression. “I could be bounded in a nutshell and count myself a king of infinite space” (Hamlet 2.2).

Standing by itself, the quote’s connection to the preceding sentence is unclear. There are several ways to incorporate a quote more smoothly:

Lead into the quote with a colon.

Hamlet denies Rosencrantz’s claim that thwarted ambition caused his depression: “I could be bounded in a nutshell and count myself a king of infinite space” (Hamlet 2.2).

The colon announces that a quote will follow to provide evidence for the sentence’s claim.

Introduce or conclude the quote by attributing it to the speaker. If your attribution precedes the quote, you will need to use a comma after the verb.

Hamlet denies Rosencrantz’s claim that thwarted ambition caused his depression. He states, “I could be bounded in a nutshell and count myself a king of infinite space” (Hamlet 2.2).

When faced with a twelve-foot mountain troll, Ron gathers his courage, shouting, “Wingardium Leviosa!” (Rowling, p. 176).

The Pirate King sees an element of regality in their impoverished and dishonest life. “It is, it is a glorious thing/To be a pirate king,” he declares (Pirates of Penzance, 1983).

Interrupt the quote with an attribution to the speaker. Again, you will need to use a comma after the verb, as well as a comma leading into the attribution.

“There is nothing either good or bad,” Hamlet argues, “but thinking makes it so” (Hamlet 2.2).

“And death shall be no more,” Donne writes, “Death thou shalt die” (“Death, Be Not Proud,” l. 14).

Dividing the quote may highlight a particular nuance of the quote’s meaning. In the first example, the division calls attention to the two parts of Hamlet’s claim. The first phrase states that nothing is inherently good or bad; the second phrase suggests that our perspective causes things to become good or bad. In the second example, the isolation of “Death thou shalt die” at the end of the sentence draws a reader’s attention to that phrase in particular. As you decide whether or not you want to break up a quote, you should consider the shift in emphasis that the division might create.

Use the words of the quote grammatically within your own sentence.

When Hamlet tells Rosencrantz that he “could be bounded in a nutshell and count [him]self a king of infinite space” (Hamlet 2.2), he implies that thwarted ambition did not cause his depression.

Ultimately, death holds no power over Donne since in the afterlife, “death shall be no more” (“Death, Be Not Proud,” l. 14).

Note that when you use “that” after the verb that introduces the quote, you no longer need a comma.

The Pirate King argues that “it is, it is a glorious thing/to be a pirate king” (Pirates of Penzance, 1983).

How much should I quote?

As few words as possible. Remember, your paper should primarily contain your own words, so quote only the most pithy and memorable parts of sources. Here are guidelines for selecting quoted material judiciously:

Excerpt fragments.

Sometimes, you should quote short fragments, rather than whole sentences. Suppose you interviewed Jane Doe about her reaction to John F. Kennedy’s assassination. She commented:

“I couldn’t believe it. It was just unreal and so sad. It was just unbelievable. I had never experienced such denial. I don’t know why I felt so strongly. Perhaps it was because JFK was more to me than a president. He represented the hopes of young people everywhere.”

You could quote all of Jane’s comments, but her first three sentences are fairly redundant. You might instead want to quote Jane when she arrives at the ultimate reason for her strong emotions:

Jane Doe grappled with grief and disbelief. She had viewed JFK, not just as a national figurehead, but as someone who “represented the hopes of young people everywhere.”

Excerpt those fragments carefully!

Quoting the words of others carries a big responsibility. Misquoting misrepresents the ideas of others. Here’s a classic example of a misquote:

John Adams has often been quoted as having said: “This would be the best of all possible worlds if there were no religion in it.”

John Adams did, in fact, write the above words. But if you see those words in context, the meaning changes entirely. Here’s the rest of the quotation:

Twenty times, in the course of my late reading, have I been on the point of breaking out, ‘this would be the best of all possible worlds, if there were no religion in it!!!!’ But in this exclamation, I should have been as fanatical as Bryant or Cleverly. Without religion, this world would be something not fit to be mentioned in public company—I mean hell.

As you can see from this example, context matters!

This example is from Paul F. Boller, Jr. and John George, They Never Said It: A Book of Fake Quotes, Misquotes, and Misleading Attributions (Oxford University Press, 1989).

Use block quotations sparingly.

There may be times when you need to quote long passages. However, you should use block quotations only when you fear that omitting any words will destroy the integrity of the passage. If that passage exceeds four lines (some sources say five), then set it off as a block quotation.

Be sure you are handling block quotes correctly in papers for different academic disciplines–check the index of the citation style guide you are using. Here are a few general tips for setting off your block quotations:

• Set up a block quotation with your own words followed by a colon.
• Indent. You normally indent 4-5 spaces for the start of a paragraph. When setting up a block quotation, indent the entire paragraph once from the left-hand margin.
• Single space or double space within the block quotation, depending on the style guidelines of your discipline (MLA, CSE, APA, Chicago, etc.).
• Do not use quotation marks at the beginning or end of the block quote—the indentation is what indicates that it’s a quote.
• Place parenthetical citation according to your style guide (usually after the period following the last sentence of the quote).
• Follow up a block quotation with your own words.

So, using the above example from John Adams, here’s how you might include a block quotation:

After reading several doctrinally rigid tracts, John Adams recalled the zealous ranting of his former teacher, Joseph Cleverly, and minister, Lemuel Bryant. He expressed his ambivalence toward religion in an 1817 letter to Thomas Jefferson:

Adams clearly appreciated religion, even if he often questioned its promotion.

How do I combine quotation marks with other punctuation marks?

It can be confusing when you start combining quotation marks with other punctuation marks. You should consult a style manual for complicated situations, but the following two rules apply to most cases:

Keep periods and commas within quotation marks.

So, for example:

According to Professor Poe, werewolves “represent anxiety about the separation between human and animal,” and werewolf movies often “interrogate those boundaries.”

In the above example, both the comma and period were enclosed in the quotation marks. The main exception to this rule involves the use of internal citations, which always precede the last period of the sentence. For example:

According to Professor Poe, werewolves “represent anxiety about the separation between human and animal,” and werewolf movies often “interrogate those boundaries” (Poe 167).

Note, however, that the period remains inside the quotation marks when your citation style involves superscript footnotes or endnotes. For example:

According to Professor Poe, werewolves “represent anxiety about the separation between human and animal,” and werewolf movies often “interrogate those boundaries.” 2

Place all other punctuation marks (colons, semicolons, exclamation marks, question marks) outside the quotation marks, except when they were part of the original quotation.

Take a look at the following examples:

I couldn’t believe it when my friend passed me a note in the cafe saying the management “started charging $15 per hour for parking”!

The coach yelled, “Run!”

In the first example, the author placed the exclamation point outside the quotation mark because she added it herself to emphasize the outrageous nature of the parking price change. The original note had not included an exclamation mark. In the second example, the exclamation mark remains within the quotation mark because it is indicating the excited tone in which the coach yelled the command. Thus, the exclamation mark is considered to be part of the original quotation.

How do I indicate quotations within quotations?

If you are quoting a passage that contains a quotation, then you use single quotation marks for the internal quotation. Quite rarely, you quote a passage that has a quotation within a quotation. In that rare instance, you would use double quotation marks for the second internal quotation.

Here’s an example of a quotation within a quotation:

In “The Emperor’s New Clothes,” Hans Christian Andersen wrote, “‘But the Emperor has nothing on at all!’ cried a little child.”

Remember to consult your style guide to determine how to properly cite a quote within a quote.

When do I use those three dots ( . . . )?

Whenever you want to leave out material from within a quotation, you need to use an ellipsis, which is a series of three periods, each of which should be preceded and followed by a space. So, an ellipsis in this sentence would look like . . . this. There are a few rules to follow when using ellipses:

Be sure that you don’t fundamentally change the meaning of the quotation by omitting material.

Take a look at the following example:

“The Writing Center is located on the UNC campus and serves the entire UNC community.”

“The Writing Center . . . serves the entire UNC community.”

The reader’s understanding of the Writing Center’s mission to serve the UNC community is not affected by omitting the information about its location.

Do not use ellipses at the beginning or ending of quotations, unless it’s important for the reader to know that the quotation was truncated.

For example, using the above example, you would NOT need an ellipsis in either of these situations:

“The Writing Center is located on the UNC campus . . .”

The Writing Center ” . . . serves the entire UNC community.”

Use punctuation marks in combination with ellipses when removing material from the end of sentences or clauses.

For example, if you take material from the end of a sentence, keep the period in as usual.

“The boys ran to school, forgetting their lunches and books. Even though they were out of breath, they made it on time.”

“The boys ran to school. . . . Even though they were out of breath, they made it on time.”

Likewise, if you excerpt material at the end of clause that ends in a comma, retain the comma.

“The red car came to a screeching halt that was heard by nearby pedestrians, but no one was hurt.”

“The red car came to a screeching halt . . . , but no one was hurt.”

Is it ever okay to insert my own words or change words in a quotation?

Sometimes it is necessary for clarity and flow to alter a word or words within a quotation. You should make such changes rarely. In order to alert your reader to the changes you’ve made, you should always bracket the altered words. Here are a few examples of situations when you might need brackets:

Changing verb tense or pronouns in order to be consistent with the rest of the sentence.

Suppose you were quoting a woman who, when asked about her experiences immigrating to the United States, commented “nobody understood me.” You might write:

Esther Hansen felt that when she came to the United States “nobody understood [her].”

In the above example, you’ve changed “me” to “her” in order to keep the entire passage in third person. However, you could avoid the need for this change by simply rephrasing:

“Nobody understood me,” recalled Danish immigrant Esther Hansen.

Including supplemental information that your reader needs in order to understand the quotation.

For example, if you were quoting someone’s nickname, you might want to let your reader know the full name of that person in brackets.

“The principal of the school told Billy [William Smith] that his contract would be terminated.”

Similarly, if a quotation referenced an event with which the reader might be unfamiliar, you could identify that event in brackets.

“We completely revised our political strategies after the strike [of 1934].”

Indicating the use of nonstandard grammar or spelling.

In rare situations, you may quote from a text that has nonstandard grammar, spelling, or word choice. In such cases, you may want to insert [sic], which means “thus” or “so” in Latin. Using [sic] alerts your reader to the fact that this nonstandard language is not the result of a typo on your part. Always italicize “sic” and enclose it in brackets. There is no need to put a period at the end. Here’s an example of when you might use [sic]:

Twelve-year-old Betsy Smith wrote in her diary, “Father is afraid that he will be guilty of beach [sic] of contract.”

Here [sic] indicates that the original author wrote “beach of contract,” not breach of contract, which is the accepted terminology.

Do not overuse brackets!

For example, it is not necessary to bracket capitalization changes that you make at the beginning of sentences. For example, suppose you were going to use part of this quotation:

“The colors scintillated curiously over a hard carapace, and the beetle’s tiny antennae made gentle waving motions as though saying hello.”

If you wanted to begin a sentence with an excerpt from the middle of this quotation, there would be no need to bracket your capitalization changes.

“The beetle’s tiny antennae made gentle waving motions as though saying hello,” said Dr. Grace Farley, remembering a defining moment on her journey to becoming an entomologist.

Not: “[T]he beetle’s tiny antennae made gentle waving motions as though saying hello,” said Dr. Grace Farley, remembering a defining moment on her journey to becoming an entomologist.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Barzun, Jacques, and Henry F. Graff. 2012. The Modern Researcher , 6th ed. Belmont, CA: Wadsworth Cengage Learning.

Booth, Wayne C., Gregory G. Colomb, Joseph M. Williams, Joseph Bizup, and William T. FitzGerald. 2016. The Craft of Research , 4th ed. Chicago: University of Chicago Press.

Gibaldi, Joseph. 2009. MLA Handbook for Writers of Research Papers , 7th ed. New York: The Modern Language Association of America.

Turabian, Kate. 2018. A Manual for Writers of Term Papers, Theses, Dissertations , 9th ed. Chicago: University of Chicago Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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• How to Quote | Citing Quotes in Harvard & APA

How to Quote | Citing Quotes in Harvard & APA

Published on 15 April 2022 by Shona McCombes and Jack Caulfield. Revised on 3 September 2022.

Quoting means copying a passage of someone else’s words and crediting the source. To quote a source, you must ensure:

• The quoted text is enclosed in quotation marks (usually single quotation marks in UK English, though double is acceptable as long as you’re consistent) or formatted as a block quote
• The original author is correctly cited
• The text is identical to the original

The exact format of a quote depends on its length and on which citation style you are using. Quoting and citing correctly is essential to avoid plagiarism , which is easy to detect with a good plagiarism checker .

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Table of contents

How to cite a quote in harvard and apa style, introducing quotes, quotes within quotes, shortening or altering a quote, block quotes, when should i use quotes, frequently asked questions about quoting sources.

Every time you quote, you must cite the source correctly . This looks slightly different depending on the citation style you’re using.

Citing a quote in Harvard style

When you include a quote in Harvard style, you must add a Harvard in-text citation giving the author’s last name, the year of publication, and a page number if available. Any full stop or comma appears after the citation, not within the quotation marks.

Citations can be parenthetical or narrative. In a parenthetical citation , you place all the information in brackets after the quote. In a narrative citation , you name the author in your sentence (followed by the year), and place the page number after the quote.

• Evolution is a gradual process that ‘can act only by very short and slow steps’ (Darwin, 1859, p. 510) . Darwin (1859) explains that evolution ‘can act only by very short and slow steps’ (p. 510) .

Complete guide to Harvard style

Citing a quote in APA Style

To cite a direct quote in APA , you must include the author’s last name, the year, and a page number, all separated by commas. If the quote appears on a single page, use ‘p.’; if it spans a page range, use ‘pp.’

An APA in-text citation can be parenthetical or narrative. In a parenthetical citation , you place all the information in parentheses after the quote. In a narrative citation , you name the author in your sentence (followed by the year), and place the page number after the quote.

Punctuation marks such as full stops and commas are placed after the citation, not within the quotation marks.

• Evolution is a gradual process that ‘can act only by very short and slow steps’ (Darwin, 1859, p. 510) .
• Darwin (1859) explains that evolution ‘can act only by very short and slow steps’ (p. 510) .

Complete guide to APA

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Make sure you integrate quotes properly into your text by introducing them in your own words, showing the reader why you’re including the quote and providing any context necessary to understand it.  Don’t  present quotations as stand-alone sentences.

There are three main strategies you can use to introduce quotes in a grammatically correct way:

• Add an introductory sentence
• Use an introductory signal phrase
• Integrate the quote into your own sentence

The following examples use APA Style citations, but these strategies can be used in all styles.

Introductory sentence

Introduce the quote with a full sentence ending in a colon . Don’t use a colon if the text before the quote isn’t a full sentence.

If you name the author in your sentence, you may use present-tense verbs, such as “states’, ‘argues’, ‘explains’, ‘writes’, or ‘reports’, to describe the content of the quote.

• In Denmark, a recent poll shows that: ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (Levring, 2018, p. 3).
• In Denmark, a recent poll shows that support for the EU has grown since the Brexit vote: ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (Levring, 2018, p. 3).
• Levring (2018) reports that support for the EU has grown since the Brexit vote: ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (p. 3).

Introductory signal phrase

You can also use a signal phrase that mentions the author or source but doesn’t form a full sentence. In this case, you follow the phrase with a comma instead of a colon.

• According to a recent poll, ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (Levring, 2018, p. 3).
• As Levring (2018) explains, ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (p. 3).

Integrated into your own sentence

To quote a phrase that doesn’t form a full sentence, you can also integrate it as part of your sentence, without any extra punctuation.

• A recent poll suggests that EU membership ‘would be backed by 55 percent of Danish voters’ in a referendum (Levring, 2018, p. 3).
• Levring (2018) reports that EU membership ‘would be backed by 55 percent of Danish voters’ in a referendum (p. 3).

When you quote text that itself contains another quote, this is called a nested quotation or a quote within a quote. It may occur, for example, when quoting dialogue from a novel.

To distinguish this quote from the surrounding quote, you enclose it in double (instead of single) quotation marks (even if this involves changing the punctuation from the original text). Make sure to close both sets of quotation marks at the appropriate moments.

Note that if you only quote the nested quotation itself, and not the surrounding text, you can just use single quotation marks.

• Carraway introduces his narrative by quoting his father: ‘ ‘ Whenever you feel like criticizing anyone, ‘ he told me, ‘ just remember that all the people in this world haven’t had the advantages that you’ve had ‘ ‘ (Fitzgerald 1).
• Carraway introduces his narrative by quoting his father: ‘”Whenever you feel like criticizing anyone,” he told me, “just remember that all the people in this world haven’t had the advantages that you’ve had “  (Fitzgerald 1).
• Carraway introduces his narrative by quoting his father: ‘“Whenever you feel like criticizing anyone,” he told me, “just remember that all the people in this world haven’t had the advantages that you’ve had”’ (Fitzgerald 1).
• Carraway begins by quoting his father’s invocation to ‘remember that all the people in this world haven’t had the advantages that you’ve had’ (Fitzgerald 1).

Note:  When the quoted text in the source comes from another source, it’s best to just find that original source in order to quote it directly. If you can’t find the original source, you can instead cite it indirectly .

Often, incorporating a quote smoothly into your text requires you to make some changes to the original text. It’s fine to do this, as long as you clearly mark the changes you’ve made to the quote.

Shortening a quote

If some parts of a passage are redundant or irrelevant, you can shorten the quote by removing words, phrases, or sentences and replacing them with an ellipsis (…). Put a space before and after the ellipsis.

Be careful that removing the words doesn’t change the meaning. The ellipsis indicates that some text has been removed, but the shortened quote should still accurately represent the author’s point.

Altering a quote

You can add or replace words in a quote when necessary. This might be because the original text doesn’t fit grammatically with your sentence (e.g., it’s in a different tense), or because extra information is needed to clarify the quote’s meaning.

Use brackets to distinguish words that you have added from words that were present in the original text.

The Latin term ‘ sic ‘ is used to indicate a (factual or grammatical) mistake in a quotation. It shows the reader that the mistake is from the quoted material, not a typo of your own.

In some cases, it can be useful to italicise part of a quotation to add emphasis, showing the reader that this is the key part to pay attention to. Use the phrase ’emphasis added’ to show that the italics were not part of the original text.

You usually don’t need to use brackets to indicate minor changes to punctuation or capitalisation made to ensure the quote fits the style of your text.

If you quote more than a few lines from a source, you must format it as a block quote . Instead of using quotation marks, you set the quote on a new line and indent it so that it forms a separate block of text.

Block quotes are cited just like regular quotes, except that if the quote ends with a full stop, the citation appears after the full stop.

To the end of his days Bilbo could never remember how he found himself outside, without a hat, a walking-stick or any money, or anything that he usually took when he went out; leaving his second breakfast half-finished and quite unwashed-up, pushing his keys into Gandalf’s hands, and running as fast as his furry feet could carry him down the lane, past the great Mill, across The Water, and then on for a mile or more. (16)

Avoid relying too heavily on quotes in academic writing . To integrate a source , it’s often best to paraphrase , which means putting the passage into your own words. This helps you integrate information smoothly and keeps your own voice dominant.

However, there are some situations in which quotes are more appropriate.

When focusing on language

If you want to comment on how the author uses language (for example, in literary analysis ), it’s necessary to quote so that the reader can see the exact passage you are referring to.

When giving evidence

To convince the reader of your argument, interpretation or position on a topic, it’s often helpful to include quotes that support your point. Quotes from primary sources (for example, interview transcripts or historical documents) are especially credible as evidence.

When presenting an author’s position or definition

When you’re referring to secondary sources such as scholarly books and journal articles, try to put others’ ideas in your own words when possible.

But if a passage does a great job at expressing, explaining, or defining something, and it would be very difficult to paraphrase without changing the meaning or losing the weakening the idea’s impact, it’s worth quoting directly.

A quote is an exact copy of someone else’s words, usually enclosed in quotation marks and credited to the original author or speaker.

To present information from other sources in academic writing , it’s best to paraphrase in most cases. This shows that you’ve understood the ideas you’re discussing and incorporates them into your text smoothly.

It’s appropriate to quote when:

• Changing the phrasing would distort the meaning of the original text
• You want to discuss the author’s language choices (e.g., in literary analysis )
• You’re presenting a precise definition
• You’re looking in depth at a specific claim

Every time you quote a source , you must include a correctly formatted in-text citation . This looks slightly different depending on the citation style .

For example, a direct quote in APA is cited like this: ‘This is a quote’ (Streefkerk, 2020, p. 5).

Every in-text citation should also correspond to a full reference at the end of your paper.

In scientific subjects, the information itself is more important than how it was expressed, so quoting should generally be kept to a minimum. In the arts and humanities, however, well-chosen quotes are often essential to a good paper.

In social sciences, it varies. If your research is mainly quantitative , you won’t include many quotes, but if it’s more qualitative , you may need to quote from the data you collected .

As a general guideline, quotes should take up no more than 5–10% of your paper. If in doubt, check with your instructor or supervisor how much quoting is appropriate in your field.

If you’re quoting from a text that paraphrases or summarises other sources and cites them in parentheses , APA  recommends retaining the citations as part of the quote:

• Smith states that ‘the literature on this topic (Jones, 2015; Sill, 2019; Paulson, 2020) shows no clear consensus’ (Smith, 2019, p. 4).

Footnote or endnote numbers that appear within quoted text should be omitted.

If you want to cite an indirect source (one you’ve only seen quoted in another source), either locate the original source or use the phrase ‘as cited in’ in your citation.

A block quote is a long quote formatted as a separate ‘block’ of text. Instead of using quotation marks , you place the quote on a new line, and indent the entire quote to mark it apart from your own words.

APA uses block quotes for quotes that are 40 words or longer.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. & Caulfield, J. (2022, September 03). How to Quote | Citing Quotes in Harvard & APA. Scribbr. Retrieved 9 April 2024, from https://www.scribbr.co.uk/working-sources/quoting/

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Quoting: When and how to use quotations

On this page, when should you quote, quoting basics, framing your quotations.

Quoting is an important technique used to include information from outside sources in academic writing. When using quotations, it is important that you also cite the original reference that you  have taken the quotation from, as your citations provide your reader with a map of the research that you have done. Making effective use of quotations in your writing requires you to carefully assess the value of including someone else’s own words in the advancement of your own argument.

According to Jerry Plotnick (2002, Director of the University College Writing Workshop) using a quotation is appropriate in the following situations:

1.       The language of the passage is particularly elegant, powerful, or memorable.

2.       You wish to confirm the credibility of your argument by enlisting the support of an authority on your topic.

3.       The passage is worthy of further analysis. 

4.       You wish to argue with someone else’s position in considerable detail. [1]

Research that involves participants (for example, interviews and participant-observation research) also often makes extensive use of quotations in order to foreground the unique voices and perspectives of the participants.

When you quote, you include the words and ideas of others in your text exactly as they have expressed them. You signal this inclusion by placing quotation marks (“ ”) around the source author’s words and providing an in-text citation after the quotation. Direct quotations differ from other in-text citations because they require that you include the page number on which the words can be found in the source text.  For example:

According to scholars of rhetoric Graff and Birkenstein (2014), when you are inserting a quotation in your writing “you need to insert it into what we like to call a ‘quotation sandwich,’ with the statement introducing it serving as the top slice of bread and the explanation following it serving as the bottom slice” (p. 46). [2] This "sandwich" method ensures that your reader can clearly see the source you are referencing and also understands how this quotation supports your overall argument.

When you are quoting from a source that does not have page numbers (such as a website), you will consult your style guide to determine how best to reference your source. For example, both MLA and APA suggest listing the paragraph number or relevant heading.

You quote materials from a source text to support the arguments and ideas you are presenting in your own essay. Therefore, you must introduce the quotation and explain to your reader why you have included it and how it relates to, and helps to build, your argument. This is known as framing. It directs your reader’s attention to the specific elements of the quotation that are most directly relevant to your own arguments and ideas.

Here is an example of a quotation that is successfully “framed” within a text:

Citing the islands of Fiji as a case in point, Bordo notes that “until television was introduced in 1995, the islands had no reported cases of eating disorders. In 1998, three years after programs from the United States and Britain began broadcasting there, 62 percent of the girls surveyed reported dieting” (149-50). Bordo’s point is that the Western cult of dieting is spreading even to remote places across the globe. [3]

Remember that quoting is only one way of bringing someone else’s work into your own discussion. See the SLC handouts “Techniques for paraphrasing” and “Summarizing” for ideas on other ways to incorporate sources into your writing.

[1] http://www.writing.utoronto.ca/images/stories/Documents/quotations.pdf

[2] APA formatting

[3] Example taken from Graff, G. & Birkenstein, C. (2014). They say/I say: The moves that matter in academic writing. New York and London: W.W. Norton & Company.

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Using Quotations

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How much should I quote?

The focus of your essay should be on your understanding of the topic. If you include too much quotation in your essay, you will crowd out your own ideas. Consider quoting a passage from one of your sources if any of the following conditions holds:

• The language of the passage is particularly elegant or powerful or memorable.
• You wish to confirm the credibility of your argument by enlisting the support of an authority on your topic.
• The passage is worthy of further analysis.
• You wish to argue with someone else’s position in considerable detail.

Condition 3 is especially useful in essays for literature courses.

If an argument or a factual account from one of your sources is particularly relevant to your paper but does not deserve to be quoted verbatim, consider

• paraphrasing the passage if you wish to convey the points in the passage at roughly the same level of detail as in the original
• summarizing the relevant passage if you wish to sketch only the most essential points in the passage

Note that most scientific writing relies on summary rather than quotation. The same is true of writing in those social sciences—such as experimental psychology—that rely on controlled studies and emphasize quantifiable results. (Almost all of the examples in this handout follow the MLA system of citation, which is widely used in the humanities and in those social sciences with a less quantitative approach.)

Visit our handout on paraphrase and summary .

Why is it important to identify my sources?

Quotations come from somewhere, and your reader will want to know where. Don’t just parachute quotations into your essay without providing at least some indication of who your source is. Letting your reader know exactly which authorities you rely on is an advantage: it shows that you have done your research and that you are well acquainted with the literature on your topic.

In the following passage, the parenthetical reference to the author does not adequately identify the source:

The ancient Greeks never saw a need to justify wars that were waged outside the walls of the city state. “Hence we must turn to Roman antiquity to find the first justification of war, together with the first notion that there are just and unjust wars” (Arendt 12). Yet the Roman conception of a just war differs sharply from more modern conceptions.

When you are making decisions about how to integrate quotations into your essay, you might imagine that you are reading the essay out loud to an audience. You would not read the parenthetical note. Without some sort of introduction, your audience would not even know that the statement about Roman antiquity was a quotation, let alone where the quotation came from.

How do I introduce a short quotation?

The following offers just one way of introducing the above quotation:

The ancient Greeks never saw a need to justify wars that were waged outside the walls of the city state. As Hannah Arendt points out in On Revolution , “we must turn to Roman antiquity to find the first justification of war, together with the first notion that there are just and unjust wars” (12). Yet the Roman conception of a just war differs sharply from more modern conceptions.

Since the quotation is relatively short, the brief introduction works.

You could, however, strengthen your analysis by demonstrating the significance of the passage within your own argument. Introducing your quotation with a full sentence would help you assert greater control over the material:

The ancient Greeks never saw a need to justify wars that were waged outside the walls of the city state. In On Revolution , Hannah Arendt points to the role the Romans played in laying the foundation for later thinking about the ethics of waging war: “we must turn to Roman antiquity to find the first justification of war, together with the first notion that there are just and unjust wars” (12). Yet the Roman conception of a just war differs sharply from more modern conceptions.

In these two examples, observe the forms of punctuation used to introduce the quotations. When you introduce a quotation with a full sentence, you should always place a colon at the end of the introductory sentence. When you introduce a quotation with an incomplete sentence, you usually place a comma after the introductory phrase. However, it has become grammatically acceptable to use a colon rather than a comma:

Arendt writes: “we must turn to Roman antiquity to find the first justification of war . . .”

If you are blending the quotation into your own sentence using the conjuction that , do not use any punctuation at all:

Arendt writes that “we must turn to Roman antiquity to find the first justification of war . . .”

If you are not sure whether to punctuate your introduction to a quotation, mentally remove the quotation marks, and ask yourself whether any punctuation is still required.

Finally, note that you can deviate from the common pattern of introduction followed by quotation. Weaving the phrases of others into your own prose offers a stylistically compelling way of maintaining control over your source material. Moreover, the technique of weaving can help you to produce a tighter argument. The following condenses twelve lines from Arendt’s essay to fewer than two:

What Arendt refers to as the “well-known realities of power politics” began to lose their moral legitimacy when the First World War unleashed “the horribly destructive” forces of warfare “under conditions of modern technology” (13).

What verbs and phrases can I use to introduce my quotations?

Familiarize yourself with the various verbs commonly used to introduce quotations. Here is a partial list:

argues writes points out concludes comments notes maintains suggests insists observes counters asserts states claims demonstrates says explains reveals

Each verb has its own nuance. Make sure that the nuance matches your specific aims in introducing the quotation.

There are other ways to begin quotations. Here are three common phrasings:

In the words of X , . . .

According to X , . . .

In X ‘s view, . . .

Vary the way you introduce quotations to avoid sounding monotonous. But never sacrifice precision of phrasing for the sake of variety.

Visit the U of T Writing Website’s page on verbs for referring to sources .

How do I introduce a long quotation?

If your quotation is lengthy, you should almost always introduce it with a full sentence that helps capture how it fits into your argument. If your quotation is longer than four lines, do not place it in quotation marks. Instead, set it off as a block quotation :

Although Dickens never shied away from the political controversies of his time, he never, in Orwell’s view, identified himself with any political program:

The truth is that Dickens’ criticism of society is almost exclusively moral. Hence his lack of any constructive suggestion anywhere in his work. He attacks the law, parliamentary government, the educational system and so forth, without ever clearly suggesting what he would put in their places. Of course it is not necessarily the business of a novelist, or a satirist, to make constructive suggestions, but the point is that Dickens’ attitude is at bottom not even destructive. . . . For in reality his target is not so much society as human nature. (416)

The full-sentence introduction to a block quotation helps demonstrate your grasp of the source material, and it adds analytical depth to your essay. But the introduction alone is not enough. Long quotations almost invariably need to be followed by extended analysis. Never allow the quotation to do your work for you. Usually you will want to keep the quotation and your analysis together in the same paragraph. Hence it is a good idea to avoid ending a paragraph with a quotation. But if your analysis is lengthy, you may want to break it into several paragraphs, beginning afresh after the quotation.

Once in a while you can reverse the pattern of quotation followed by analysis. A felicitously worded or an authoritative quotation can, on occasion, nicely clinch an argument.

There is some flexibility in the rule that block quotations are for passages of four lines or more: a shorter passage can be represented as a block quotation if it is important enough to stand on its own. For example, when you are quoting two or more lines of poetry , you will probably want to display the verse as it appears on the page:

In the opening heroic couplet of The Rape of the Lock , Pope establishes the unheroic nature of the poem’s subject matter:

What dire offense from amorous causes springs, What mighty contests rise from trivial things. (1-2)

If you choose to integrate verse into your own sentence, then use a slash surrounded by spaces to indicate line breaks:

In Eliot’s The Waste Land , the symbols of a mythic past lie buried in “A heap of broken images, where the sun beats, / And the dead tree gives no shelter, the cricket no relief” (22-23).

How do I let my reader know I’ve altered my sources?

If you need to alter your quotations in any way, be sure to indicate just how you have done so. If you remove text, then replace the missing text with an ellipsis —three periods surrounded by spaces:

In The Mirror and the Lamp , Abrams comments that the “diversity of aesthetic theories . . . makes the task of the historian a very difficult one” (5).

If the omitted text occurs between sentences, then put a space after the period at the end of sentence, and follow that by an ellipsis. In all, there will be four periods. (See Orwell on Dickens, above.)

Many people overuse ellipses at the beginning and end of quotations. Use an ellipsis in either place only when your reader might otherwise mistake an incomplete sentence for a complete one:

Abraham Lincoln begins “The Gettysburg Address” with a reminder of the act upon which the United States was founded: “Four score and seven years ago our fathers brought forth on this continent a new nation . . .” (1).

Do not use an ellipsis if you are merely borrowing a phrase from the original:

In “The Gettysburg Address” Abraham Lincoln reminds his listeners of the principles that had inspired the creation of “a new nation” (1).

If you need to alter or replace text from the original, enclose the added text within square brackets . You may, for example, need to alter text to ensure that pronouns agree with their antecedents. Do not write,

Gertrude asks her son Hamlet to “cast your nighted colour off” (1.2.68).

Square brackets allow you to absorb Gertrude’s words into your own statement:

Gertrude asks her son Hamlet to “cast [his] nighted colour off” (1.2.68).

Alternatively, you can include Gertrude’s original phrasing in its entirety as long as the introduction to the quotation is not fully integrated with the quotation. The introduction can be an independent clause:

Gertrude implores her son Hamlet to stop mourning the death of his father: “cast your nighted colour off” (I.ii.68).

Or it can be an incomplete sentence:

Gertrude implores her son Hamlet, “cast your nighted colour off” (1.2.68).

How is punctuation affected by quotation?

You must preserve the punctuation of a quoted passage, or else you must enclose in square brackets any punctuation marks that are your own.

There is, however, one important exception to this rule. You are free to alter the punctuation just before a closing quotation mark. You may need to do so to ensure that your sentences are fully grammatical. Do not worry about how the original sentence needs to be punctuated before that quotation mark; think about how your sentence needs to be punctuated. Note, for example, that if you are using the MLA system of referencing, a sentence always ends after the parenthetical reference. Do not also include a period before closing the quotation mark, even if there is a period there in the original. For example, do not write,

According to Schama, Louis XVI remained calm during his trial: “The Terror had no power to frighten an old man of seventy-two.” (822).

The period before the closing quotation mark must go:

According to Schama, Louis XVI remained calm during his trial: “The Terror had no power to frighten an old man of seventy-two” (822).

However, if you are using footnotes, the period remains inside the quotation mark, while the footnote number goes outside:

According to Schama, Louis XVI remained calm during his trial: “The Terror had no power to frighten an old man of seventy-two.” 1

In Canada and the United States, commas and periods never go outside a quotation mark. They are always absorbed as part of the quotation, whether they belong to you or to the author you are quoting:

“I am a man / more sinned against than sinning,” Lear pronounces in Act 3, Scene 2 (59-60).

However, stronger forms of punctuation such as question marks and exclamation marks go inside the quotation if they belong to the author, and outside if they do not:

Bewildered, Lear asks the fool, “Who is it that can tell me who I am?” (1.4.227).

Why is Lear so rash as to let his “two daughters’ dowers digest the third” (1.1.127)?

Finally, use single quotation marks for all quotations within quotations:

When Elizabeth reveals that her younger sister has eloped, Darcy drops his customary reserve: “‘I am grieved, indeed,’ cried Darcy, ‘grieved—shocked'” (Austen 295).

While Sandel argues that pursuing perfection through genetic engineering would decrease our sense of humility, he claims that the sense of solidarity we would lose is also important.

This thesis summarizes several points in Sandel’s argument, but it does not make a claim about how we should understand his argument. A reader who read Sandel’s argument would not also need to read an essay based on this descriptive thesis.  

Broad thesis (arguable, but difficult to support with evidence) 

Michael Sandel’s arguments about genetic engineering do not take into consideration all the relevant issues.

This is an arguable claim because it would be possible to argue against it by saying that Michael Sandel’s arguments do take all of the relevant issues into consideration. But the claim is too broad. Because the thesis does not specify which “issues” it is focused on—or why it matters if they are considered—readers won’t know what the rest of the essay will argue, and the writer won’t know what to focus on. If there is a particular issue that Sandel does not address, then a more specific version of the thesis would include that issue—hand an explanation of why it is important.  

Arguable thesis with analytical claim 

While Sandel argues persuasively that our instinct to “remake” (54) ourselves into something ever more perfect is a problem, his belief that we can always draw a line between what is medically necessary and what makes us simply “better than well” (51) is less convincing.

This is an arguable analytical claim. To argue for this claim, the essay writer will need to show how evidence from the article itself points to this interpretation. It’s also a reasonable scope for a thesis because it can be supported with evidence available in the text and is neither too broad nor too narrow.  

Arguable thesis with normative claim 

Given Sandel’s argument against genetic enhancement, we should not allow parents to decide on using Human Growth Hormone for their children.

This thesis tells us what we should do about a particular issue discussed in Sandel’s article, but it does not tell us how we should understand Sandel’s argument.  

Questions to ask about your thesis 

• Is the thesis truly arguable? Does it speak to a genuine dilemma in the source, or would most readers automatically agree with it?  
• Is the thesis too obvious? Again, would most or all readers agree with it without needing to see your argument?  
• Is the thesis complex enough to require a whole essay's worth of argument?  
• Is the thesis supportable with evidence from the text rather than with generalizations or outside research?  
• Would anyone want to read a paper in which this thesis was developed? That is, can you explain what this paper is adding to our understanding of a problem, question, or topic?
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Direct Quotations in Theses – Presentation, Integration and Accuracy

Posted by Rene Tetzner | Nov 11, 2021 | PhD Success | 0 |

Chapter 8: Direct Quotations: Presentation, Integration and Accuracy

  Not all doctoral candidates will make use of direct quotation in their theses, but many theses will include one or a few quoted passages, while others will feature a wide variety of quoted text and/or speech. The idea behind using the exact words of another person (or of other people in the case of sources with more than one author) is that those words contribute to your argument: they may support or contradict your methods, results or conclusions; they may be selected from a text or texts that your thesis analyses in detail; they may be exemplary, pithy or perfect expressions of ideas you introduce and discuss. Whatever your reasons for quoting the words of others in your own writing may be, you need to quote them accurately, remembering that ‘a direct quotation presents the exact words spoken on a particular occasion or written in a particular place’ (Ritter, 2005, Section 9.1). It is also essential that you observe with precision the appropriate scholarly techniques for quoting sources and that you make it absolutely clear to your readers how you are using direct quotations by introducing them effectively and discussing their significance in relation to your argument. In most cases, it is not enough simply to quote a passage and assume that your readers (and examiners) will know why you have quoted it: you need to let them know what you expect them to read or understand in the borrowed words. Any quotations you use should be integrated correctly into the syntax of your own prose as well, and all direct quotations must be acknowledged with precise references to the sources from which they have been taken. If your university or department has provided you with guidelines, they may offer instructions on the quotation practices appropriate for your thesis, in which case those instructions should be prioritised and used in conjunction with the more general advice provided in this chapter. The sections that follow focus on the scholarly practices and formats associated with quoting sources in acceptable ways in formal English prose, beginning with the most practical aspects of presenting quoted material – namely, laying it out on the page and providing the necessary references to the sources quoted.

8.1 Formatting and Acknowledging Quotations

There are two main ways to present quoted material in scholarly prose: it can be formatted as run-on or run-in quotations that are embedded in the main text, or it can be laid out as displayed or block quotations that are set off from the text. Short prose quotations, particularly those of less than a single sentence, are generally embedded, which means that they become a part of your own sentences and paragraphs. They therefore appear in the same font size as the surrounding text and are enclosed in quotation marks (The results of my investigation did not show ‘the negative effect of poor lighting’ (Bennett, 2007, p.197) revealed in an earlier study of the problem). Single quotation marks (‘ ’), as I use in this book, or double quotation marks (“ ”) can be used, but the same type must be used to mark all quotations in a thesis. Traditionally, single quotation marks tended to be used in British English and double quotation marks in American English, but this distinction is no longer as consistent or widespread as it once was. If the university or department guidelines you are using give any indication of the kind of quotation marks desired, you should follow that advice; otherwise, you may want to prefer one type of mark over the other based on whether British or American English is required or used, or you may want to follow your own preferences.

Whichever type of quotation mark is adopted for embedded quotations, the opposite type will be needed to enclose any quotations that appear within those quotations, as double quotation marks are used to enclose the word ‘novelty’ (a quote within a quote) in the following sentence: The results of my investigation did not show ‘the negative effect of poor lighting’ that surprised Bennett ‘due to its “novelty” in trials of this kind’ (2007, p.197). Were the main quotation enclosed in double quotation marks instead, the word ‘novelty’ would be marked by single quotation marks. In both cases the pattern of alternation continues if there is, by chance, a quote within a quote within a quote: single marks for the main quote with double marks enclosing the quote within it and a return to single marks to enclose the quote within that, or double marks for the main quote with single marks enclosing the quote within it and a return to double marks to enclose the quote within that. The two types could theoretically alternate indefinitely to provide many layers of quotation, but it is rare that more than three layers are used. Since errors often creep into the layered use of quotation marks, quotations featuring them require especially careful checking to ensure that each opening quotation mark has a matching and appropriately placed closing mark.

Longer prose quotations are usually displayed or set off as block quotations, but exactly what length quotations should be to justify such treatment varies considerably from style to style: quotations of forty words or more are displayed as block quotations in some styles, while in others a quotation should be longer (100 words or more in some cases) to receive such treatment. There is, then, no firm rule based on the length of the passage, though if university or department guidelines indicate that quotations over a particular word count should be displayed, do observe them. Alternate criteria can be used, however, to determine the format of quotations in the absence of such instructions. You might, for example, choose to display a short quotation that is central to your argument or to embed a long quotation in order to comment on parts of it in more detail; you might decide to display a series of quotations of varying length in order to highlight them and facilitate comparison, or to embed the same series of quotations to make the text more readable; or you might embed quotations that are central to the argument of your thesis, but display those cited as examples or illustrations. It is therefore essential to determine exactly what criteria you will use to make this distinction before formatting quotations and then to stick to those criteria as consistently as possible, making exceptions only when they serve your argument or your reasons for quoting in the first place.

When quotations are displayed, they are not enclosed in quotation marks, but they should start on a new line and they often feature a slightly smaller font size than that used in the main text of a document (in this book, for instance, I use a 12-point font for the main text, but an 11-point font for block quotations). The line spacing around and within a block quotation may also differ from that used in the main text of a thesis, and the same may be the case with indentation and justification, with all of these differences enabling the quotations to stand out effectively from your own prose. If your university or department provides specific instructions for laying out block quotations, they should be followed, but, in most cases, indentation (left or both left and right) and a smaller font size will suffice for marking displayed quotations. The following passage shows a simple but effective layout for prose quotations:

His manuscript project underwent various changes as it proceeded, however, and among these developments was the transformation of this meditation designed for readers into twin ‘meditational dramas’ that enact that reflective experience and could well have been performed, in the author’s priory perhaps, or the hall of a local gentleman, or the streets of a nearby Yorkshire community.

                                                                                                                   (Olson, 2012, p.338)

Since quotation marks are not required around the entire quotation, single quotation marks are used for quotations within the quotation, which results in a different alternation pattern than that for embedded quotations: single marks for quotations within the block quotation, double marks for quotations within those quotations and so on, with the reverse the case if double quotation marks are the predominant marks used in the thesis (double marks for quotations within block quotations, single marks for quotations within those quotations and so on).

When quoting more than a single line of poetry or any text (whether long or short) for which retaining the exact format of the original is important, such as lists, letters, interviews and passages from plays, and when quoting prose passages of more than a single paragraph, displaying the quotation is in almost all cases a much better choice than embedding it. Here, for instance, is a passage of the Middle English poem Piers Plowman (B-Text) formatted as a block quotation:

      For if heuene be on þis erþe, and ese to any soule,

      It is in cloistre or in scole, by manye skiles I fynde.

      For in cloistre comeþ no man to carpe ne to fiȝte

      But al is buxomnesse þere and bokes, to rede and to lerne.

          (Kane & Donaldson, 1975, X.305–308)

Notice that the indentation at the left is set so that the longest line is more or less centred on the page, although each line starts in the same position (not centre justified), and the passage is formatted to represent as faithfully as possible the layout of the poem in the source text. If the poem’s indentation varies in the source, this should be represented by extra indentation in the format of the block quotation. If any line is too long to fit on a single line in the block quotation and thus runs over onto the next line, the runover line should be indented a space or two beyond the usual indentation to distinguish it from new lines. If any quotations appear within the quoted lines, they should be enclosed in quotation marks exactly as they are in prose block quotations. Finally, if the quotation begins part way through a line, a space representing the length of the omitted material should be inserted before the quotation:

                             comeþ no man to carpe ne to fiȝte

                                              (Kane & Donaldson, 1975, X.307–308)

The layout of a letter or list, the dialogue of a play including speaker tags and stage directions, the exchange during an interview and the breaks between paragraphs in a long prose quotation can be reproduced in similar ways in the formatting of a block quotation, as is the case in this example:

INTERVIEWER: Were you able to move easily when connected to the equipment?

RESPONDENT 1: Yes, most of the time, but a few of the exercises were more difficult.

INTERVIEWER: Do you remember which ones presented movement problems?

If two or more block quotations appear one after the other, make sure that the spacing between them leaves no ambiguity about where one quotation ends and the next begins. It should also be made clear whether the paragraph that precedes a block quotation continues after the quotation or not, so if a new paragraph begins immediately after displayed material, indentation and/or spacing should indicate that this is the case.

Although embedding such specifically formatted quotations should be avoided if at all possible, there are instances in which more than one line of poetry, more than one paragraph of prose or the parts of a letter, list or play will need to be presented as run-on quotations within your own sentences and paragraphs. In such cases, the original formatting should be represented as accurately as possible while maintaining effective sentence and paragraph structure and a tidy page layout. For lines of poetry, for instance, the font should be the same size as the main text, capitalisation should be retained and line breaks should be marked by either a forward slash or a vertical line (see Section 5.6.5) with a space on either side, as in the following example: ‘For if heuene be on þis erþe, and ese to any soule, | It is in cloistre or in scole, by manye skiles I fynde. | For in cloistre comeþ no man to carpe ne to fiȝte | But al is buxomnesse þere and bokes, to rede and to lerne’ (Kane & Donaldson, 1975, X.305–308). When a quotation of more than one paragraph is embedded, quotation marks should appear at the beginning of the quotation and at the beginning of each new paragraph, but only at the end of the final paragraph (or the end of the quotation if the final paragraph is not quoted in its entirety). The same approach should be used when quoting dialogue in which a single speaker’s words extend over more than one paragraph.

Representing lists, the dialogue in plays (along with stage directions) and the questions and answers in interviews as embedded quotations will be a little more challenging, and it is always best to format them as block quotations if possible, but short passages of this kind can be successful (if not ideal) when careful and creative formatting is used: ‘INTERVIEWER: Were you able to move easily when connected to the equipment? RESPONDENT 1: Yes, most of the time, but a few of the exercises were more difficult. INTERVIEWER: Do you remember which ones presented movement problems?’ I have not used quotation marks around the actual speech of the two parties in this example, which is an acceptable approach for such dialogue (when quoting a play as well) whether it is embedded or displayed, but the additional quotation marks can certainly be added around those bits of direct speech to avoid confusion when using an embedded format: ‘WILL: “Where did she go?” ROB, looking from side to side : “She was just here.” WILL, looking up and pointing : “She’s there.”’ Embedding quotations of this kind may be particularly necessary in footnotes and endnotes, because the font used in notes is usually smaller than that in the main text, which means that block quotations become smaller still, so even long quotations with complicated formatting are often embedded in notes.

When the quotation is displayed, the same source information is required, but the parenthetical reference is positioned a little differently: after the closing punctuation of a block quotation, for instance, and usually oriented to the right on the line directly below the quotation, as it appears in the block quotations from Olson and Piers Plowman that I provided above. If there is room for the reference on the final line of the quotation, that is usually an acceptable position as well, and certainly it is on that line immediately after the closing punctuation of the block quotation that a note number or numerical reference would appear instead if that is the system you are using:

                                But al is buxomnesse þere and bokes, to rede and to lerne. 1

As with embedded quotations, an explanation of your referencing practices can be offered in the first relevant note to facilitate shorter references and avoid numerous notes if the same text is quoted frequently, and, as a general rule, regardless of which quotation format or system of referencing you use, subsequent references to the same text can be shortened to provide only the information absolutely necessary for the reader to locate the quotation accurately. If, for example, you are discussing Langland for several paragraphs in which you quote repeatedly from his poem, it is not necessary to identify the author, poem, editors and publication date with each quotation unless it is unclear which text is being cited; only if a different author or text, or perhaps a different edition or version of the poem is quoted in the midst of the discussion would a full reference be required to reorient the reader. Shortening references to a bare minimum is noted as desirable in most style guides, but do be sure that you provide enough information in each instance for your readers to identify and locate your quotations, remembering that offering too much information is preferable to offering too little.

Why PhD Success?

To Graduate Successfully

This article is part of a book called "PhD Success" which focuses on the writing process of a phd thesis, with its aim being to provide sound practices and principles for reporting and formatting in text the methods, results and discussion of even the most innovative and unique research in ways that are clear, correct, professional and persuasive.

The assumption of the book is that the doctoral candidate reading it is both eager to write and more than capable of doing so, but nonetheless requires information and guidance on exactly what he or she should be writing and how best to approach the task. The basic components of a doctoral thesis are outlined and described, as are the elements of complete and accurate scholarly references, and detailed descriptions of writing practices are clarified through the use of numerous examples.

The basic components of a doctoral thesis are outlined and described, as are the elements of complete and accurate scholarly references, and detailed descriptions of writing practices are clarified through the use of numerous examples. PhD Success provides guidance for students familiar with English and the procedures of English universities, but it also acknowledges that many theses in the English language are now written by candidates whose first language is not English, so it carefully explains the scholarly styles, conventions and standards expected of a successful doctoral thesis in the English language.

Individual chapters of this book address reflective and critical writing early in the thesis process; working successfully with thesis supervisors and benefiting from commentary and criticism; drafting and revising effective thesis chapters and developing an academic or scientific argument; writing and formatting a thesis in clear and correct scholarly English; citing, quoting and documenting sources thoroughly and accurately; and preparing for and excelling in thesis meetings and examinations. 

Completing a doctoral thesis successfully requires long and penetrating thought, intellectual rigour and creativity, original research and sound methods (whether established or innovative), precision in recording detail and a wide-ranging thoroughness, as much perseverance and mental toughness as insight and brilliance, and, no matter how many helpful writing guides are consulted, a great deal of hard work over a significant period of time. Writing a thesis can be an enjoyable as well as a challenging experience, however, and even if it is not always so, the personal and professional rewards of achieving such an enormous goal are considerable, as all doctoral candidates no doubt realise, and will last a great deal longer than any problems that may be encountered during the process.

Interested in Proofreading your PhD Thesis? Get in Touch with us

If you are interested in proofreading your PhD thesis or dissertation, please explore our expert dissertation proofreading services.

Rene Tetzner

Rene Tetzner's blog posts dedicated to academic writing. Although the focus is on How To Write a Doctoral Thesis, many other important aspects of research-based writing, editing and publishing are addressed in helpful detail.

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PhD Success – How To Write a Doctoral Thesis

October 1, 2021

Table of Contents – PhD Success

October 2, 2021

The Essential – Preliminary Matter

October 3, 2021

The Main Body of the Thesis

October 4, 2021

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What is a thesis | A Complete Guide with Examples

Table of Contents

A thesis is a comprehensive academic paper based on your original research that presents new findings, arguments, and ideas of your study. It’s typically submitted at the end of your master’s degree or as a capstone of your bachelor’s degree.

However, writing a thesis can be laborious, especially for beginners. From the initial challenge of pinpointing a compelling research topic to organizing and presenting findings, the process is filled with potential pitfalls.

Therefore, to help you, this guide talks about what is a thesis. Additionally, it offers revelations and methodologies to transform it from an overwhelming task to a manageable and rewarding academic milestone.

What is a thesis?

A thesis is an in-depth research study that identifies a particular topic of inquiry and presents a clear argument or perspective about that topic using evidence and logic.

Writing a thesis showcases your ability of critical thinking, gathering evidence, and making a compelling argument. Integral to these competencies is thorough research, which not only fortifies your propositions but also confers credibility to your entire study.

Furthermore, there's another phenomenon you might often confuse with the thesis: the ' working thesis .' However, they aren't similar and shouldn't be used interchangeably.

A working thesis, often referred to as a preliminary or tentative thesis, is an initial version of your thesis statement. It serves as a draft or a starting point that guides your research in its early stages.

As you research more and gather more evidence, your initial thesis (aka working thesis) might change. It's like a starting point that can be adjusted as you learn more. It's normal for your main topic to change a few times before you finalize it.

While a thesis identifies and provides an overarching argument, the key to clearly communicating the central point of that argument lies in writing a strong thesis statement.

What is a thesis statement?

A strong thesis statement (aka thesis sentence) is a concise summary of the main argument or claim of the paper. It serves as a critical anchor in any academic work, succinctly encapsulating the primary argument or main idea of the entire paper.

Typically found within the introductory section, a strong thesis statement acts as a roadmap of your thesis, directing readers through your arguments and findings. By delineating the core focus of your investigation, it offers readers an immediate understanding of the context and the gravity of your study.

Furthermore, an effectively crafted thesis statement can set forth the boundaries of your research, helping readers anticipate the specific areas of inquiry you are addressing.

Different types of thesis statements

A good thesis statement is clear, specific, and arguable. Therefore, it is necessary for you to choose the right type of thesis statement for your academic papers.

Thesis statements can be classified based on their purpose and structure. Here are the primary types of thesis statements:

Argumentative (or Persuasive) thesis statement

Purpose : To convince the reader of a particular stance or point of view by presenting evidence and formulating a compelling argument.

Example : Reducing plastic use in daily life is essential for environmental health.

Analytical thesis statement

Purpose : To break down an idea or issue into its components and evaluate it.

Example : By examining the long-term effects, social implications, and economic impact of climate change, it becomes evident that immediate global action is necessary.

Expository (or Descriptive) thesis statement

Purpose : To explain a topic or subject to the reader.

Example : The Great Depression, spanning the 1930s, was a severe worldwide economic downturn triggered by a stock market crash, bank failures, and reduced consumer spending.

Cause and effect thesis statement

Purpose : To demonstrate a cause and its resulting effect.

Example : Overuse of smartphones can lead to impaired sleep patterns, reduced face-to-face social interactions, and increased levels of anxiety.

Compare and contrast thesis statement

Purpose : To highlight similarities and differences between two subjects.

Example : "While both novels '1984' and 'Brave New World' delve into dystopian futures, they differ in their portrayal of individual freedom, societal control, and the role of technology."

When you write a thesis statement , it's important to ensure clarity and precision, so the reader immediately understands the central focus of your work.

What is the difference between a thesis and a thesis statement?

While both terms are frequently used interchangeably, they have distinct meanings.

A thesis refers to the entire research document, encompassing all its chapters and sections. In contrast, a thesis statement is a brief assertion that encapsulates the central argument of the research.

Here’s an in-depth differentiation table of a thesis and a thesis statement.

Now, to craft a compelling thesis, it's crucial to adhere to a specific structure. Let’s break down these essential components that make up a thesis structure

15 components of a thesis structure

Navigating a thesis can be daunting. However, understanding its structure can make the process more manageable.

Here are the key components or different sections of a thesis structure:

Your thesis begins with the title page. It's not just a formality but the gateway to your research.

Here, you'll prominently display the necessary information about you (the author) and your institutional details.

• Title of your thesis
• Your full name
• Your department
• Your institution and degree program
• Your submission date
• Your Supervisor's name (in some cases)
• Your Department or faculty (in some cases)
• Your University's logo (in some cases)
• Your Student ID (in some cases)

In a concise manner, you'll have to summarize the critical aspects of your research in typically no more than 200-300 words.

This includes the problem statement, methodology, key findings, and conclusions. For many, the abstract will determine if they delve deeper into your work, so ensure it's clear and compelling.

Acknowledgments

Research is rarely a solitary endeavor. In the acknowledgments section, you have the chance to express gratitude to those who've supported your journey.

This might include advisors, peers, institutions, or even personal sources of inspiration and support. It's a personal touch, reflecting the humanity behind the academic rigor.

Table of contents

A roadmap for your readers, the table of contents lists the chapters, sections, and subsections of your thesis.

By providing page numbers, you allow readers to navigate your work easily, jumping to sections that pique their interest.

List of figures and tables

Research often involves data, and presenting this data visually can enhance understanding. This section provides an organized listing of all figures and tables in your thesis.

It's a visual index, ensuring that readers can quickly locate and reference your graphical data.

Introduction

Here's where you introduce your research topic, articulate the research question or objective, and outline the significance of your study.

• Present the research topic : Clearly articulate the central theme or subject of your research.
• Background information : Ground your research topic, providing any necessary context or background information your readers might need to understand the significance of your study.
• Define the scope : Clearly delineate the boundaries of your research, indicating what will and won't be covered.
• Literature review : Introduce any relevant existing research on your topic, situating your work within the broader academic conversation and highlighting where your research fits in.
• State the research Question(s) or objective(s) : Clearly articulate the primary questions or objectives your research aims to address.
• Outline the study's structure : Give a brief overview of how the subsequent sections of your work will unfold, guiding your readers through the journey ahead.

The introduction should captivate your readers, making them eager to delve deeper into your research journey.

Literature review section

Your study correlates with existing research. Therefore, in the literature review section, you'll engage in a dialogue with existing knowledge, highlighting relevant studies, theories, and findings.

It's here that you identify gaps in the current knowledge, positioning your research as a bridge to new insights.

To streamline this process, consider leveraging AI tools. For example, the SciSpace literature review tool enables you to efficiently explore and delve into research papers, simplifying your literature review journey.

Methodology

In the research methodology section, you’ll detail the tools, techniques, and processes you employed to gather and analyze data. This section will inform the readers about how you approached your research questions and ensures the reproducibility of your study.

Here's a breakdown of what it should encompass:

• Research Design : Describe the overall structure and approach of your research. Are you conducting a qualitative study with in-depth interviews? Or is it a quantitative study using statistical analysis? Perhaps it's a mixed-methods approach?
• Data Collection : Detail the methods you used to gather data. This could include surveys, experiments, observations, interviews, archival research, etc. Mention where you sourced your data, the duration of data collection, and any tools or instruments used.
• Sampling : If applicable, explain how you selected participants or data sources for your study. Discuss the size of your sample and the rationale behind choosing it.
• Data Analysis : Describe the techniques and tools you used to process and analyze the data. This could range from statistical tests in quantitative research to thematic analysis in qualitative research.
• Validity and Reliability : Address the steps you took to ensure the validity and reliability of your findings to ensure that your results are both accurate and consistent.
• Ethical Considerations : Highlight any ethical issues related to your research and the measures you took to address them, including — informed consent, confidentiality, and data storage and protection measures.

Moreover, different research questions necessitate different types of methodologies. For instance:

• Experimental methodology : Often used in sciences, this involves a controlled experiment to discern causality.
• Qualitative methodology : Employed when exploring patterns or phenomena without numerical data. Methods can include interviews, focus groups, or content analysis.
• Quantitative methodology : Concerned with measurable data and often involves statistical analysis. Surveys and structured observations are common tools here.
• Mixed methods : As the name implies, this combines both qualitative and quantitative methodologies.

The Methodology section isn’t just about detailing the methods but also justifying why they were chosen. The appropriateness of the methods in addressing your research question can significantly impact the credibility of your findings.

Results (or Findings)

This section presents the outcomes of your research. It's crucial to note that the nature of your results may vary; they could be quantitative, qualitative, or a mix of both.

Quantitative results often present statistical data, showcasing measurable outcomes, and they benefit from tables, graphs, and figures to depict these data points.

Qualitative results , on the other hand, might delve into patterns, themes, or narratives derived from non-numerical data, such as interviews or observations.

Regardless of the nature of your results, clarity is essential. This section is purely about presenting the data without offering interpretations — that comes later in the discussion.

In the discussion section, the raw data transforms into valuable insights.

Start by revisiting your research question and contrast it with the findings. How do your results expand, constrict, or challenge current academic conversations?

Dive into the intricacies of the data, guiding the reader through its implications. Detail potential limitations transparently, signaling your awareness of the research's boundaries. This is where your academic voice should be resonant and confident.

Practical implications (Recommendation) section

Based on the insights derived from your research, this section provides actionable suggestions or proposed solutions.

Whether aimed at industry professionals or the general public, recommendations translate your academic findings into potential real-world actions. They help readers understand the practical implications of your work and how it can be applied to effect change or improvement in a given field.

When crafting recommendations, it's essential to ensure they're feasible and rooted in the evidence provided by your research. They shouldn't merely be aspirational but should offer a clear path forward, grounded in your findings.

The conclusion provides closure to your research narrative.

It's not merely a recap but a synthesis of your main findings and their broader implications. Reconnect with the research questions or hypotheses posited at the beginning, offering clear answers based on your findings.

Reflect on the broader contributions of your study, considering its impact on the academic community and potential real-world applications.

Lastly, the conclusion should leave your readers with a clear understanding of the value and impact of your study.

References (or Bibliography)

Every theory you've expounded upon, every data point you've cited, and every methodological precedent you've followed finds its acknowledgment here.

In references, it's crucial to ensure meticulous consistency in formatting, mirroring the specific guidelines of the chosen citation style .

Proper referencing helps to avoid plagiarism , gives credit to original ideas, and allows readers to explore topics of interest. Moreover, it situates your work within the continuum of academic knowledge.

To properly cite the sources used in the study, you can rely on online citation generator tools  to generate accurate citations!

Here’s more on how you can cite your sources.

Often, the depth of research produces a wealth of material that, while crucial, can make the core content of the thesis cumbersome. The appendix is where you mention extra information that supports your research but isn't central to the main text.

Whether it's raw datasets, detailed procedural methodologies, extended case studies, or any other ancillary material, the appendices ensure that these elements are archived for reference without breaking the main narrative's flow.

For thorough researchers and readers keen on meticulous details, the appendices provide a treasure trove of insights.

Glossary (optional)

In academics, specialized terminologies, and jargon are inevitable. However, not every reader is versed in every term.

The glossary, while optional, is a critical tool for accessibility. It's a bridge ensuring that even readers from outside the discipline can access, understand, and appreciate your work.

By defining complex terms and providing context, you're inviting a wider audience to engage with your research, enhancing its reach and impact.

Remember, while these components provide a structured framework, the essence of your thesis lies in the originality of your ideas, the rigor of your research, and the clarity of your presentation.

As you craft each section, keep your readers in mind, ensuring that your passion and dedication shine through every page.

Thesis examples

To further elucidate the concept of a thesis, here are illustrative examples from various fields:

Example 1 (History): Abolition, Africans, and Abstraction: the Influence of the ‘Noble Savage’ on British and French Antislavery Thought, 1787-1807 by Suchait Kahlon.

Example 2 (Climate Dynamics): Influence of external forcings on abrupt millennial-scale climate changes: a statistical modelling study by Takahito Mitsui · Michel Crucifix

Checklist for your thesis evaluation

Evaluating your thesis ensures that your research meets the standards of academia. Here's an elaborate checklist to guide you through this critical process.

Content and structure

• Is the thesis statement clear, concise, and debatable?
• Does the introduction provide sufficient background and context?
• Is the literature review comprehensive, relevant, and well-organized?
• Does the methodology section clearly describe and justify the research methods?
• Are the results/findings presented clearly and logically?
• Does the discussion interpret the results in light of the research question and existing literature?
• Is the conclusion summarizing the research and suggesting future directions or implications?

Clarity and coherence

• Is the writing clear and free of jargon?
• Are ideas and sections logically connected and flowing?
• Is there a clear narrative or argument throughout the thesis?

Research quality

• Is the research question significant and relevant?
• Are the research methods appropriate for the question?
• Is the sample size (if applicable) adequate?
• Are the data analysis techniques appropriate and correctly applied?
• Are potential biases or limitations addressed?

Originality and significance

• Does the thesis contribute new knowledge or insights to the field?
• Is the research grounded in existing literature while offering fresh perspectives?

Formatting and presentation

• Is the thesis formatted according to institutional guidelines?
• Are figures, tables, and charts clear, labeled, and referenced in the text?
• Is the bibliography or reference list complete and consistently formatted?
• Are appendices relevant and appropriately referenced in the main text?

Grammar and language

• Is the thesis free of grammatical and spelling errors?
• Is the language professional, consistent, and appropriate for an academic audience?
• Are quotations and paraphrased material correctly cited?

Feedback and revision

• Have you sought feedback from peers, advisors, or experts in the field?
• Have you addressed the feedback and made the necessary revisions?

Overall assessment

• Does the thesis as a whole feel cohesive and comprehensive?
• Would the thesis be understandable and valuable to someone in your field?

Ensure to use this checklist to leave no ground for doubt or missed information in your thesis.

After writing your thesis, the next step is to discuss and defend your findings verbally in front of a knowledgeable panel. You’ve to be well prepared as your professors may grade your presentation abilities.

Preparing your thesis defense

A thesis defense, also known as "defending the thesis," is the culmination of a scholar's research journey. It's the final frontier, where you’ll present their findings and face scrutiny from a panel of experts.

Typically, the defense involves a public presentation where you’ll have to outline your study, followed by a question-and-answer session with a committee of experts. This committee assesses the validity, originality, and significance of the research.

The defense serves as a rite of passage for scholars. It's an opportunity to showcase expertise, address criticisms, and refine arguments. A successful defense not only validates the research but also establishes your authority as a researcher in your field.

Here’s how you can effectively prepare for your thesis defense .

Now, having touched upon the process of defending a thesis, it's worth noting that scholarly work can take various forms, depending on academic and regional practices.

One such form, often paralleled with the thesis, is the 'dissertation.' But what differentiates the two?

Dissertation vs. Thesis

Often used interchangeably in casual discourse, they refer to distinct research projects undertaken at different levels of higher education.

To the uninitiated, understanding their meaning might be elusive. So, let's demystify these terms and delve into their core differences.

Here's a table differentiating between the two.

Wrapping up

From understanding the foundational concept of a thesis to navigating its various components, differentiating it from a dissertation, and recognizing the importance of proper citation — this guide covers it all.

As scholars and readers, understanding these nuances not only aids in academic pursuits but also fosters a deeper appreciation for the relentless quest for knowledge that drives academia.

It’s important to remember that every thesis is a testament to curiosity, dedication, and the indomitable spirit of discovery.

Good luck with your thesis writing!

Frequently Asked Questions

A thesis typically ranges between 40-80 pages, but its length can vary based on the research topic, institution guidelines, and level of study.

A PhD thesis usually spans 200-300 pages, though this can vary based on the discipline, complexity of the research, and institutional requirements.

To identify a thesis topic, consider current trends in your field, gaps in existing literature, personal interests, and discussions with advisors or mentors. Additionally, reviewing related journals and conference proceedings can provide insights into potential areas of exploration.

The conceptual framework is often situated in the literature review or theoretical framework section of a thesis. It helps set the stage by providing the context, defining key concepts, and explaining the relationships between variables.

A thesis statement should be concise, clear, and specific. It should state the main argument or point of your research. Start by pinpointing the central question or issue your research addresses, then condense that into a single statement, ensuring it reflects the essence of your paper.

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How to Use Quotation Marks

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

A rundown of the general rules of when and where to use quotation marks.

Using Quotation Marks

The primary function of quotation marks is to set off and represent exact language (either spoken or written) that has come from somebody else. The quotation mark is also used to designate speech acts in fiction and sometimes poetry. Since you will most often use them when working with outside sources, successful use of quotation marks is a practical defense against accidental plagiarism and an excellent practice in academic honesty. The following rules of quotation mark use are the standard in the United States, although it may be of interest that usage rules for this punctuation do vary in other countries.

The following covers the basic use of quotation marks. For details and exceptions consult the separate sections of this guide.

Direct Quotations

Direct quotations involve incorporating another person's exact words into your own writing.

• Quotation marks always come in pairs. Do not open a quotation and fail to close it at the end of the quoted material.

Mr. Johnson, who was working in his field that morning, said, "The alien spaceship appeared right before my own two eyes."

Although Mr. Johnson has seen odd happenings on the farm, he stated that the spaceship "certainly takes the cake" when it comes to unexplainable activity.

"I didn't see an actual alien being," Mr. Johnson said, "but I sure wish I had."

When quoting text with a spelling or grammar error, you should transcribe the error exactly in your own text. However, also insert the term sic in italics directly after the mistake, and enclose it in brackets. Sic is from the Latin, and translates to "thus," "so," or "just as that." The word tells the reader that your quote is an exact reproduction of what you found, and the error is not your own.

Mr. Johnson says of the experience, "It's made me reconsider the existence of extraterestials [ sic ]."

• Quotations are most effective if you use them sparingly and keep them relatively short. Too many quotations in a research paper will get you accused of not producing original thought or material (they may also bore a reader who wants to know primarily what YOU have to say on the subject).

Indirect Quotations

Indirect quotations are not exact wordings but rather rephrasings or summaries of another person's words. In this case, it is not necessary to use quotation marks. However, indirect quotations still require proper citations, and you will be committing plagiarism if you fail to do so.

Many writers struggle with when to use direct quotations versus indirect quotations. Use the following tips to guide you in your choice.

Use direct quotations when the source material uses language that is particularly striking or notable. Do not rob such language of its power by altering it.

The above should never stand in for:

Use an indirect quotation (or paraphrase) when you merely need to summarize key incidents or details of the text.

Use direct quotations when the author you are quoting has coined a term unique to her or his research and relevant within your own paper.

When to use direct quotes versus indirect quotes is ultimately a choice you'll learn a feeling for with experience. However, always try to have a sense for why you've chosen your quote. In other words, never put quotes in your paper simply because your teacher says, "You must use quotes."

Or Request a Manual Quote

How to Use Quotations in Your Thesis

This entry was posted in Category Dissertation , Editor , on September 21 , 2015 .

A thesis is the last step towards your destination of the degree in which candidates may show their knowledge of the specific area of interest and their achievement by identifying and proposing solutions to problems within their field.

Thesis, on the other hand, is the transition from a research candidate to the contributor within their area of research by engaging in original research and adding to the body of knowledge.

The thesis requires demonstration of thorough understanding from a candidate’s end.

Quotations amassed from previously written work are one of the ways to show the thorough understanding in a specific area of research though inappropriate, or overuse of quotations may affect the impact of your thesis.

Therefore, candidates must use quotation judiciously in their thesis.

The length and number of quotation vary depending upon the academic field.

Eg: If a research candidate is working on Shakespeare’s contribution in figurative language will need to include a number of quotations from his plays.

And if a candidate is working on qualitative studies based on extensive interviews with different participants then he will also need to use quotations from the conducted interviews.

Once the researcher has decided to include quotation, he has to be careful how is going to handle.

Here are some tips:

1. Introduce Quotations:

Many university guidelines require candidates to introduce quotations in their thesis.

In that scenario, use any of the following methods:

i) Use any short introductory phrase such as ‘According to’, followed by the authors name, a comma and the quotation.

According to John, “Computer science is a practical approach to computation and its application”.

ii) Mention person’s (author’s) name, an appropriate verb such as ‘said’, ‘stated’ followed by the quotation Smith stated, “No work is small.” 2. Reproduce Quotations:

The fact is that the quotation should be written the same way it is in the source, however, depending upon the guidelines or in some exceptions, candidates can make changes in the quotation for the grammatical corrections only, but those corrections should not change the meaning of the quotation.

Grisham stated, “The books are in the table.” Grisham stated, “The books are on the table.”

3. Don’t Use Single Word Quotation: Avoid using single-word quotation.

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Home / Guides / Citation Guides / APA Format / How to Cite a Thesis or Dissertation in APA

How to Cite a Thesis or Dissertation in APA

In this citation guide, you will learn how to reference and cite an undergraduate thesis, master’s thesis, or doctoral dissertation. This guide will also review the differences between a thesis or dissertation that is published and one that has remained unpublished. The guidelines below come from the 7th edition of the Publication Manual of the American Psychological Association (2020a), pages 333 and 334. Please note that the association is not affiliated with this guide.

Alternatively, you can visit EasyBib.com for helpful citation tools to cite your thesis or dissertation .

Guide Overview

Citing an unpublished thesis or dissertation, citing a published dissertation or thesis from a database, citing a thesis or dissertation published online but not from a database, citing a thesis or dissertation: reference overview, what you need.

Since unpublished theses can usually only be sourced in print form from a university library, the correct citation structure includes the university name where the publisher element usually goes.

Author’s last name, F. M. (Year published). Title in sentence case [Unpublished degree type thesis or dissertation]. Name of institution.

Ames, J. H., & Doughty, L. H. (1911). The proposed plans for the Iowa State College athletic field including the design of a reinforced concrete grandstand and wall [Unpublished bachelor’s thesis]. Iowa State University.

In-text citation example:

• Parenthetical :  (Ames & Doughty, 1911)
• Narrative :  Ames & Doughty (1911)

If a thesis or dissertation has been published and is found on a database, then follow the structure below. It’s similar to the format for an unpublished dissertation/thesis, but with a few differences:

• The institution is presented in brackets after the title
• The archive or database name is included

Author’s last name, F. M. (Year published). Title in sentence case (Publication or Document No.) [Degree type thesis or dissertation, Name of institution]. Database name.

Examples 1:

Knight, K. A. (2011). Media epidemics: Viral structures in literature and new media (Accession No. 2013420395) [Doctoral dissertation, University of California, Santa Barbara]. ProQuest Dissertations Publishing.

Trotman, J.B. (2018). New insights into the biochemistry and cell biology of RNA recapping (Document No. osu1523896565730483) [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses & Dissertations Center.

In the example given above, the dissertation is presented with a Document Number (Document No.). Sometimes called a database number or publication number, this is the identifier that is used by the database’s indexing system. If the database you are using provides you with such a number, then include it directly after the work’s title in parentheses.

If you are interested in learning more about how to handle works that were accessed via academic research databases, see Section 9.3 of the Publication Manual.

In-text citation examples :

• Parenthetical citation : (Trotman, 2018)
• Narrative citation : Trotman (2018)

Author’s last name, F. M. (Year Published). Title in sentence case [Degree type thesis or dissertation, Name of institution]. Name of archive or collection. URL

Kim, O. (2019). Soviet tableau: cinema and history under late socialism [Doctoral dissertation, University of Pittsburgh]. Institutional Repository at the University of Pittsburgh. https://d-scholarship.pitt.edu/37669/7/Olga%20Kim%20Final%20ETD.pdf

Stiles, T. W. (2001). Doing science: Teachers’ authentic experiences at the Lone Star Dinosaur Field Institute [Master’s thesis, Texas A&M University]. OAKTrust. https://hdl.handle.net/1969.1/ETD-TAMU-2001-THESIS-S745

It is important to note that not every thesis or dissertation published online will be associated with a specific archive or collection. If the work is published on a private website, provide only the URL as the source element.

In-text citation examples:

• Parenthetical citation : (Kim, 2019)
• Narrative citation : Kim (2019)
• Parenthetical citation : (Stiles, 2001)
• Narrative citation : Stiles (2001)

We hope that the information provided here will serve as an effective guide for your research. If you’re looking for even more citation info, visit EasyBib.com for a comprehensive collection of educational materials covering multiple source types.

If you’re citing a variety of different sources, consider taking the EasyBib citation generator for a spin. It can help you cite easily and offers citation forms for several different kinds of sources.

To start things off, let’s take a look at the different types of literature that are classified under Chapter 10.6 of the Publication Manual :

• Undergraduate thesis
• Master’s thesis
• Doctoral dissertation

You will need to know which type you are citing. You’ll also need to know if it is published or unpublished .

When you decide to cite a dissertation or thesis, you’ll need to look for the following information to use in your citation:

• Author’s last name, and first and middle initials
• Year published
• Title of thesis or dissertation
• If it is unpublished
• Publication or document number (if applicable; for published work)
• Degree type (bachelor’s, master’s, doctoral)
• Thesis or dissertation
• Name of institution awarding degree
• DOI (https://doi.org/xxxxx) or URL (if applicable)

Since theses and dissertations are directly linked to educational degrees, it is necessary to list the name of the associated institution; i.e., the college, university, or school that is awarding the associated degree.

To get an idea of the proper form, take a look at the examples below. There are three outlined scenarios:

• Unpublished thesis or dissertation
• Published thesis or dissertation from a database
• Thesis or dissertation published online but not from a database

American Psychological Association. (2020a). Publication manual of the American Psychological Association (7th ed.). https://doi.org/10.1037/0000165-000

American Psychological Association. (2020b). Style-Grammar-Guidelines. https://apastyle.apa.org/style-grammar-guidelines/citations/basic-principles/parenthetical-versus-narrative

Published August 10, 2012. Updated March 24, 2020.

Written and edited by Michele Kirschenbaum and Elise Barbeau. Michele Kirschenbaum is a school library media specialist and the in-house librarian at EasyBib.com. Elise Barbeau is the Citation Specialist at Chegg. She has worked in digital marketing, libraries, and publishing.

APA Formatting Guide

APA Formatting

• Annotated Bibliography
• Block Quotes
• et al Usage
• In-text Citations
• Multiple Authors
• Paraphrasing
• Page Numbers
• Parenthetical Citations
• Reference Page
• Sample Paper
• APA 7 Updates
• View APA Guide

Citation Examples

• Book Chapter
• Journal Article
• Magazine Article
• Newspaper Article
• Website (no author)
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To cite a published thesis in APA style, it is important that you know some basic information such as the author, publication year, title of the thesis, institute name, archive name, and URL (uniform resource locator). The templates for an in-text citation and reference list entry of a thesis, along with examples, are given below:

In-text citation template and example:

Use the author surname and the publication year in the in-text citation.

Author Surname (Publication Year)

Cartmel (2007)

Parenthetical:

(Author Surname, Publication Year)

(Cartmel, 2007)

Reference list entry template and example:

The title of the thesis is set in sentence case and italicized. Enclose the thesis and the institute awarding the degree inside brackets following the publication year. Then add the name of the database followed by the URL.

Author Surname, F. M. (Publication Year). Title of the thesis [Master’s thesis, Institute Name]. Name of the Database. URL

Cartmel, J. (2007). Outside school hours care and schools [Master’s thesis, Queensland University of Technology]. EPrints. http://eprints.qut.edu.au/17810/1/Jennifer_Cartmel_Thesis.pdf

To cite an unpublished dissertation in APA style, it is important that you know some basic information such as the author, year, title of the dissertation, and institute name. The templates for in-text citation and reference list entry of an online thesis, along with examples, are given below:

Author Surname (Year)

Averill (2009)

(Author Surname, Year)

(Averill, 2009)

The title of the dissertation is set in sentence case and italicized. Enclose “Unpublished doctoral dissertation” inside brackets following the year. Then add the name of the institution awarding the degree.

Author Surname, F. M. (Publication Year). Title of the dissertation [Unpublished doctoral dissertation]. Name of the Institute.

Averill, R. (2009). Teacher–student relationships in diverse New Zealand year 10 mathematics classrooms: Teacher care [Unpublished doctoral dissertation]. Victoria University of Wellington.

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Dissertation & Doctoral Project Formatting & Clearance: Citing In Text

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In-Text Citation Basics

Author/Date Citation Method

APA publications use the author/date in text citation system to briefly identify sources to readers.  Each in-text citation is listed alphabetically in the reference list.  All in-text citations referenced in the body of work musr appear in the reference list and vice versa.

The author-date method includes the author's surname and the the publication year.  Do not include suffixes such as Jr., Esq., etc.

(Jones, 2009)

The author/date method is also used with direct quotes.  Another component is added in this format:

(Jones, 2009, p.19)

When multiple pages are referenced, use pp.

(Jones, 2009, pp.19-21)

Variations of author/date within a sentence

Here are some examples of how the author/date citation method are formatted within different parts of a sentence. Please note the author, publication date, and study are entirely fictional (see APA, p.174).

Beginning of a sentence:

Jones (2009) completed a study on the effects of dark chocolate on heart disease.

Middle of a sentence:

In 2009, Jones's study on the effects of dark chocolate and heart disease revealed...

End of a sentence:

The study revealed that participants who ate dark chocolate bars every day did not develop heart disease (Jones, 2009).

Citing a specific part of source (chapter, tables, figures, or equations)

When citing a particular part of a source, it is important to indicate the page, chapter, figure, table, or equation.  Remember to always give page numbers for direct quotations (see APA, section 6.19, p. 179). 

Correct abbreviations continue to be used (see APA, sections 4.22 - 4.30).

(National Chocolate Lovers Association, 2007, p.17)

(Jones, 2009, Chapter 8)

Paraphrasing

Paraphrasing is great because it allows you to use your own words and your own voice.  It demonstrates that you truly understand what the author is saying. Word of caution: Avoid changing the author's meaning and/or plagiarizing the author.  Looking up certain words within the thesaurus is not paraphrasing.  It is also important to cite the author while paraphrasing.

Here is an example of paraphrasing:

Original citation:

"With rates of childhood obesity climbing over the last decade, some parents and policy-makers have thought to consider whether the availability of endless soda and junk food in school vending machines might be contributing to the problem—and if banning those foods in schools might help solve it" (Price, 2012).

Paraphrase:

Price discusses the possibility that the availability of unhealthy, sugary snacks and drinks in school vending machines has contributed to the rising epidemic of obesity in children.  In an effort to eliminate the source of the problem, some of have proposed implementing a ban (2012).

Direct Quotes: the Short and Long

Direct quotations are sometimes necessary to truly convey the author's meaning to the reader.  When directly quoting an author(s),  (a) the quote must be relevant to your argument, (b) it needs to smoothly transition between what comes first and move to what comes later, (c), it must fit logically and make grammatical sense, and (d) it should be no longer than absolutely necessary.

When reproducing an author's word directly, it is extremely important to quote and cite.  Direct quotations with citation prevents plagiarism and gives the author credit for his/her work. The parenthetical cite should always contain the author's surname, the publication year of the work, and the page citation or paragraph number (for nonpaginated material).

Direct quotations can vary in length.  Quotes fewer than 40 words should be incorporated into the text of the paragraph.  Quotes comprised of 40 or more words, need to be formatted in block quotes.  (see APA, section 6.03, pp.170 - 173; and APA Style Blog , "How to Cite Direct Quotations" or APA Style Blog , "You Can Quote Me on This").

Short, direct quotes (less than 40 words):

Author and quote separated

Bell and Shank (2007) identify that "[a]t least one survey identified library instruction as the type of collaboration mentioned most frequently by librarians" (p.67).

Article retrieved online (see APA, section 6.05, p.171-172)

Price (2012) notes "[t]he results aren't huge, but apparently these laws have a real—and positive—effect on students' health" (para.4).

Author and quote together

"Design is designed in many ways.  By one definition it is the conscious examination of objects and processes to determine how they can be made better" (Bell & Shank, 2007, p. 23).

" The books, sold in the United States, share a piece of a foreign culture, while profits are put back into the country the story came from" (Anthony, 2012, para. 2).

Long, block quotes (40 words or more):

Formatting rules:

• Indent the block quote five spaces or half an inch. • Do not use quotation marks. • Double space the quote unless your school has a rule about single spacing block quotes. • Do not include any additional lines or spaces before or after the block quote. • Notice that in block quotes, the period goes before the parentheses, not after.

Michelli (2007) uses the coffee chain, Starbucks, as example on how to become extraordinary.  He discusses in detail various principles he discovered during his research on the renowned company.  One of the principles focuses on "making it your own."  He writes,

Like most companies, Starbucks has wrestled with ways to invite its partners to fully engage their passions and talents everyday in every interaction at wor.  Simultaneously, the leadership has to ensure that individual partners' differences are blending into a generally uniform experience for customers.  Finding a balance between these two important, yet somtimes divergent, leadership responsibilities can be awkward.  Yet through its principle of Make It Your Own, Starbucks has succeeded in creating a unique model that encourages partners at all levels to pour their creative energy and dedication into everything they do. (p. 20)

This principle does not only apply to businesses; it can be part of anyone's personal beliefs.

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• Dissertation

How to Write a Thesis or Dissertation Introduction

Published on September 7, 2022 by Tegan George and Shona McCombes. Revised on November 21, 2023.

The introduction is the first section of your thesis or dissertation , appearing right after the table of contents . Your introduction draws your reader in, setting the stage for your research with a clear focus, purpose, and direction on a relevant topic .

Your introduction should include:

• Your topic, in context: what does your reader need to know to understand your thesis dissertation?
• Your focus and scope: what specific aspect of the topic will you address?
• The relevance of your research: how does your work fit into existing studies on your topic?
• Your questions and objectives: what does your research aim to find out, and how?
• An overview of your structure: what does each section contribute to the overall aim?

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Table of contents

How to start your introduction, topic and context, focus and scope, relevance and importance, questions and objectives, overview of the structure, thesis introduction example, introduction checklist, other interesting articles, frequently asked questions about introductions.

Although your introduction kicks off your dissertation, it doesn’t have to be the first thing you write — in fact, it’s often one of the very last parts to be completed (just before your abstract ).

It’s a good idea to write a rough draft of your introduction as you begin your research, to help guide you. If you wrote a research proposal , consider using this as a template, as it contains many of the same elements. However, be sure to revise your introduction throughout the writing process, making sure it matches the content of your ensuing sections.

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Begin by introducing your dissertation topic and giving any necessary background information. It’s important to contextualize your research and generate interest. Aim to show why your topic is timely or important. You may want to mention a relevant news item, academic debate, or practical problem.

After a brief introduction to your general area of interest, narrow your focus and define the scope of your research.

You can narrow this down in many ways, such as by:

• Geographical area
• Time period
• Demographics or communities
• Themes or aspects of the topic

It’s essential to share your motivation for doing this research, as well as how it relates to existing work on your topic. Further, you should also mention what new insights you expect it will contribute.

Start by giving a brief overview of the current state of research. You should definitely cite the most relevant literature, but remember that you will conduct a more in-depth survey of relevant sources in the literature review section, so there’s no need to go too in-depth in the introduction.

Depending on your field, the importance of your research might focus on its practical application (e.g., in policy or management) or on advancing scholarly understanding of the topic (e.g., by developing theories or adding new empirical data). In many cases, it will do both.

Ultimately, your introduction should explain how your thesis or dissertation:

• Helps solve a practical or theoretical problem
• Addresses a gap in the literature
• Builds on existing research
• Proposes a new understanding of your topic

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Perhaps the most important part of your introduction is your questions and objectives, as it sets up the expectations for the rest of your thesis or dissertation. How you formulate your research questions and research objectives will depend on your discipline, topic, and focus, but you should always clearly state the central aim of your research.

If your research aims to test hypotheses , you can formulate them here. Your introduction is also a good place for a conceptual framework that suggests relationships between variables .

• Conduct surveys to collect data on students’ levels of knowledge, understanding, and positive/negative perceptions of government policy.
• Determine whether attitudes to climate policy are associated with variables such as age, gender, region, and social class.
• Conduct interviews to gain qualitative insights into students’ perspectives and actions in relation to climate policy.

To help guide your reader, end your introduction with an outline  of the structure of the thesis or dissertation to follow. Share a brief summary of each chapter, clearly showing how each contributes to your central aims. However, be careful to keep this overview concise: 1-2 sentences should be enough.

I. Introduction

Human language consists of a set of vowels and consonants which are combined to form words. During the speech production process, thoughts are converted into spoken utterances to convey a message. The appropriate words and their meanings are selected in the mental lexicon (Dell & Burger, 1997). This pre-verbal message is then grammatically coded, during which a syntactic representation of the utterance is built.

Speech, language, and voice disorders affect the vocal cords, nerves, muscles, and brain structures, which result in a distorted language reception or speech production (Sataloff & Hawkshaw, 2014). The symptoms vary from adding superfluous words and taking pauses to hoarseness of the voice, depending on the type of disorder (Dodd, 2005). However, distortions of the speech may also occur as a result of a disease that seems unrelated to speech, such as multiple sclerosis or chronic obstructive pulmonary disease.

This study aims to determine which acoustic parameters are suitable for the automatic detection of exacerbations in patients suffering from chronic obstructive pulmonary disease (COPD) by investigating which aspects of speech differ between COPD patients and healthy speakers and which aspects differ between COPD patients in exacerbation and stable COPD patients.

Checklist: Introduction

I have introduced my research topic in an engaging way.

I have provided necessary context to help the reader understand my topic.

I have clearly specified the focus of my research.

I have shown the relevance and importance of the dissertation topic .

I have clearly stated the problem or question that my research addresses.

I have outlined the specific objectives of the research .

I have provided an overview of the dissertation’s structure .

You've written a strong introduction for your thesis or dissertation. Use the other checklists to continue improving your dissertation.

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

• Budget constraints or any specifics of grant funding
• Your proposed timeline and duration
• Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
• Any inclusion and exclusion criteria
• Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

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Our Inability to Predict Inflation Is an Embarrassment to Economics

By Peter Coy

Opinion Writer

We were surprised when inflation rose. We were surprised when inflation fell. And we were surprised again when inflation stopped falling. The message of all these surprises is that we — including professional economists — really don’t have a strong grasp on why prices go up and down.

The shakiness of our understanding is no small problem because inflation matters, a lot. A big reason President Biden is lagging in the polls is that voters, rightly or wrongly, blame his policies for the inflation surge of 2022, when the annual change in the Consumer Price Index briefly hit 9.1 percent. The Federal Reserve is so intent on getting inflation down to its 2 percent target that it’s risking a recession by keeping interest rates high.

Aside from those practical considerations: If we don’t understand inflation, then we also don’t truly understand anything else about the business cycle ( if there even is one ), because growth and inflation are intertwined.

I happen to think the stock and bond markets overreacted to the higher-than-expected increase last month in the C.P.I. that was reported this week, which to me looks more like a blip than a serious reversal. But I admit that I don’t know for sure. Nobody does.

When I wrote about our collective cluelessness in a blog post on Wednesday, the day the C.P.I. for March came out, I quoted Jerome Powell, the chair of the Federal Reserve, who likes to say that the Fed rate-setters are navigating by the stars under cloudy skies.

Since then I’ve started reading a new book by a Fed insider, Jeremy Rudd, that has made me think that things are worse than Powell’s nautical metaphor would indicate. Despite its bland title, “A Practical Guide to Macroeconomics,” Rudd’s book is a wide-ranging condemnation of academic macroeconomics for failing to generate advice and ideas that are useful to policymakers, such as Fed officials.

It’s common sense that inflation tends to go up when the economy is running hot because of the laws of supply and demand: When demand is strong and supply can’t keep up, prices rise to reset the balance. In the short run, then, high inflation goes along with low unemployment and low inflation goes with high unemployment. That inverse relationship is captured in the Phillips curve, which is a workhorse of the models used by most economic forecasters.

Nevertheless, few economists predicted inflation would rise as much as it did in 2021 and 2022, when demand was fueled by federal pandemic aid and supply was constrained by supply-chain bottlenecks. Among those who did warn of high inflation, few thought it would recede so quickly. Many thought it would take a long economic downturn to squeeze inflation out of the system, but the inflation rate fell below 4 percent by June 2023 even as the economy continued to produce lots of jobs.

That was surprising. The latest surprise is that the progress against inflation stalled right about then. This March the yearly change in the Consumer Price Index was 3.5 percent, which was up from 3.2 percent in February.

Rudd writes that the Phillips curve hasn’t been emitting useful signals. “Although the Phillips curve has been an object of fascination since it was first introduced, we have no compelling theory of inflation dynamics that would allow us to understand the Phillips correlation — or the historical shifts in the Phillips curve — on anything like a deep level,” he writes.

The fact that “we simply don’t know what caused the U.S. economy to transition into an inflation regime” like the one of 2021 and 2022 “is embarrassing from a professional standpoint,” Rudd writes, “because it highlights that we still understand close to nothing about how inflation works despite seven decades’ worth of research.”

Rudd has worked as a policy economist for the past 30 years at the Council of Economic Advisers, the Treasury Department and the Fed. He’s currently a senior adviser in the program direction section of the Fed’s Division of Research and Statistics. I emailed him and the Fed’s public relations staff seeking an interview, but didn’t hear back.

While mainstream theory says that wage increases tend to fuel inflation, that’s not what happened in the inflationary burst of the pandemic. Wage growth failed to keep up with prices, wrote the economists Ben Bernanke, of the Brookings Institution, and Olivier Blanchard, of the Massachusetts Institute of Technology, in a paper last year.

The two prominent exponents of mainstream macroeconomics warned, though, that “if current labor market conditions persist,” the contribution of wage growth to inflation “is likely to grow and will not subside on its own.”

Servaas Storm, a Dutch economist, criticized Bernanke’s and Blanchard’s warning in a recent article , arguing that U.S. workers don’t have the power to demand high wages because of the low rate of private-sector unionization ( 6.9 percent ). “The established New Keynesian models are of no use,” Storm, a senior lecturer of economics at Delft University of Technology, wrote. “The state of macro is not good.”

“Let me strongly disagree,” Blanchard, a former chief economist of the International Monetary Fund, emailed me. The Phillips curve has not died, he wrote. “Fundamentally, it is hard to believe that when the economy is overheating there is not going to be pressure of some sort on wages and prices.” He added: “That the relation is not trivial, and changes over time, does not negate its existence.”

At a high level, Blanchard’s rebuttal makes sense. Blanchard correctly warned in 2021 of the risk of inflation (though it turned out worse than he thought), and he did so using standard macroeconomic theory.

One problem with academic theories of inflation, though, is that they tend to depend on the estimation of numbers that can’t be directly observed, such as how fast the economy can grow without generating inflation and the “expected” rate of inflation. Who really knows how fast the economy can grow? Also, whose inflation expectations matter, and how can they be measured? It’s hard enough measuring observable phenomena, such as how much prices changed over the past month.

Paul Romer, who recently moved to Boston College’s Carroll School of Management from New York University’s Stern School of Business, once joked that unobservables are like phlogiston, an imaginary substance that chemists once posited to explain how fires go out.

In the absence of a strong theoretical explanation for inflation, Fed rate-setters fall back on things they can directly observe, such as price changes in various categories. This is known as data dependence, and it’s a good thing for the most part. The problem is that it’s backward-looking. The Fed and the rest of us would be better off with a theory that could reliably predict where inflation is going, not just where it’s been.

That’s what’s lacking. Rudd asks: “So how did academic macroeconomics become utterly incapable of giving sensible answers to important questions?”

The Readers Write

Your recent column implies that humans would be miserable in a world where A.I. took care of everything. But in societies with ruling, wealthy or aristocratic classes, slaves or servants often did all the tasks needed to keep things going, even parenting. Perhaps some aristocrats’ activities were vapid, meaningless and unsatisfying, but we also know that the elite were often competing in sports and games, writing sonnets, having complex love affairs, contemplating philosophic issues, etc. Maybe we’ll all be able to enjoy the leisure previously enjoyed by just a few.

Sally Ann Drucker Garden City, N.Y.

You write about a science fiction character who has manufactured 162,329 table legs. I worked for 18 months at a McDonald’s (between colleges) and I can tell you it felt like I flipped at least 162,330 burgers. I’ll bet there are folks working in assembly jobs that actually have manufactured that many table legs, radiators, car doors, wiring harnesses. It is the epitome of elitism to think that the average Joe/Josephine wouldn’t be thrilled to get a decade or two of life without problems.

Crystal Nipp Cottage Grove, Wis.

You ask, “What would life be like if artificial intelligence solved all your problems?” One thing it will never replace is sincere, mutual love shared with another living creature. Humans and, yes, animals. Life is made meaningful only with love. Let’s see A.I. replicate that. I’m not worried.

Margaret Petela Portland, Ore.

Cartoonist Al Capp somewhat anticipated the A.I. problem when he created the shmoo, a creature that took care of all mankind’s needs. Eventually the shmoos had to be captured and restricted to a small valley.

Paul Sonnecken Grosse Point, Mich.

The odds of humanity ever struggling with living in a perfect world are zero. Only a Western male would dare pose that hypothesis.

Phillip Schloss Chapel Hill, N.C.

Quote of the Day

“Craftsmanship entails learning to do one thing really well, while the ideal of the new economy is to be able to learn new things, celebrating potential rather than achievement.”

— Matthew B. Crawford, “Shop Class as Soulcraft: An Inquiry Into the Value of Work” (2009)

Peter Coy is a writer for the Opinion section of The Times, covering economics and business. Email him at [email protected] . @ petercoy

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CEO Andy Jassy’s 2023 Letter to Shareholders

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Dear Shareholders:

Last year at this time, I shared my enthusiasm and optimism for Amazon’s future. Today, I have even more. The reasons are many, but start with the progress we’ve made in our financial results and customer experiences, and extend to our continued innovation and the remarkable opportunities in front of us.

In 2023, Amazon’s total revenue grew 12% year-over-year (“YoY”) from $514B to $575B. By segment, North America revenue increased 12% YoY from $316B to $353B, International revenue grew 11% YoY from $118B to $131B, and AWS revenue increased 13% YoY from $80B to $91B.

Further, Amazon’s operating income and Free Cash Flow (“FCF”) dramatically improved. Operating income in 2023 improved 201% YoY from $12.2B (an operating margin of 2.4%) to $36.9B (an operating margin of 6.4%). Trailing Twelve Month FCF adjusted for equipment finance leases improved from -$12.8B in 2022 to $35.5B (up $48.3B).

While we’ve made meaningful progress on our financial measures, what we’re most pleased about is the continued customer experience improvements across our businesses.

In our Stores business, customers have enthusiastically responded to our relentless focus on selection, price, and convenience. We continue to have the broadest retail selection , with hundreds of millions of products available, tens of millions added last year alone, and several premium brands starting to list on Amazon (e.g. Coach, Victoria’s Secret, Pit Viper, Martha Stewart, Clinique, Lancôme, and Urban Decay).

Being sharp on price is always important , but particularly in an uncertain economy, where customers are careful about how much they’re spending. As a result, in Q4 2023, we kicked off the holiday season with Prime Big Deal Days, an exclusive event for Prime members to provide an early start on holiday shopping. This was followed by our extended Black Friday and Cyber Monday holiday shopping event, open to all customers, that became our largest revenue event ever. For all of 2023, customers saved nearly $24B across millions of deals and coupons, almost 70% more than the prior year.

We also continue to improve delivery speeds, breaking multiple company records . In 2023, Amazon delivered at the fastest speeds ever to Prime members, with more than 7 billion items arriving same or next day, including more than 4 billion in the U.S. and more than 2 billion in Europe. In the U.S., this result is the combination of two things. One is the benefit of regionalization, where we re-architected the network to store items closer to customers. The other is the expansion of same-day facilities, where in 2023, we increased the number of items delivered same day or overnight by nearly 70% YoY. As we get items to customers this fast, customers choose Amazon to fulfill their shopping needs more frequently, and we can see the results in various areas including how fast our everyday essentials business is growing (over 20% YoY in Q4 2023).

Our regionalization efforts have also trimmed transportation distances, helping lower our cost to serve . In 2023, for the first time since 2018, we reduced our cost to serve on a per unit basis globally. In the U.S. alone, cost to serve was down by more than $0.45 per unit YoY. Decreasing cost to serve allows us both to invest in speed improvements and afford adding more selection at lower Average Selling Prices (“ASPs”). More selection at lower prices puts us in consideration for more purchases.

As we look toward 2024 (and beyond), we’re not done lowering our cost to serve . We’ve challenged every closely held belief in our fulfillment network, and reevaluated every part of it, and found several areas where we believe we can lower costs even further while also delivering faster for customers. Our inbound fulfillment architecture and resulting inventory placement are areas of focus in 2024, and we have optimism there’s more upside for us.

Internationally , we like the trajectory of our established countries, and see meaningful progress in our emerging geographies (e.g. India, Brazil, Australia, Mexico, Middle East, Africa, etc.) as they continue to expand selection and features, and move toward profitability (in Q4 2023, Mexico became our latest international Stores locale to turn profitable). We have high conviction that these new geographies will continue to grow and be profitable in the long run.

Alongside our Stores business, Amazon’s Advertising progress remains strong , growing 24% YoY from $38B in 2022 to $47B in 2023, primarily driven by our sponsored ads. We’ve added Sponsored TV to this offering, a self-service solution for brands to create campaigns that can appear on up to 30+ streaming TV services, including Amazon Freevee and Twitch, and have no minimum spend. Recently, we’ve expanded our streaming TV advertising by introducing ads into Prime Video shows and movies, where brands can reach over 200 million monthly viewers in our most popular entertainment offerings, across hit movies and shows, award-winning Amazon MGM Originals, and live sports like Thursday Night Football . Streaming TV advertising is growing quickly and off to a strong start.

Shifting to AWS , we started 2023 seeing substantial cost optimization, with most companies trying to save money in an uncertain economy. Much of this optimization was catalyzed by AWS helping customers use the cloud more efficiently and leverage more powerful, price-performant AWS capabilities like Graviton chips (our generalized CPU chips that provide ~40% better price-performance than other leading x86 processors), S3 Intelligent Tiering (a storage class that uses AI to detect objects accessed less frequently and store them in less expensive storage layers), and Savings Plans (which give customers lower prices in exchange for longer commitments). This work diminished short-term revenue, but was best for customers, much appreciated, and should bode well for customers and AWS longer-term. By the end of 2023, we saw cost optimization attenuating, new deals accelerating, customers renewing at larger commitments over longer time periods, and migrations growing again.

The past year was also a significant delivery year for AWS. We announced our next generation of generalized CPU chips (Graviton4), which provides up to 30% better compute performance and 75% more memory bandwidth than its already-leading predecessor (Graviton3). We also announced AWS Trainium2 chips, which will deliver up to four times faster machine learning training for generative AI applications and three times more memory capacity than Trainium1. We continued expanding our AWS infrastructure footprint, now offering 105 Availability Zones within 33 geographic Regions globally, with six new Regions coming (Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and a second German region in Berlin). In Generative AI (“GenAI”), we added dozens of features to Amazon SageMaker to make it easier for developers to build new Foundation Models (“FMs”). We invented and delivered a new service (Amazon Bedrock) that lets companies leverage existing FMs to build GenAI applications. And, we launched the most capable coding assistant around in Amazon Q. Customers are excited about these capabilities, and we’re seeing significant traction in our GenAI offerings. (More on how we’re approaching GenAI and why we believe we’ll be successful later in the letter.)

We’re also making progress on many of our newer business investments that have the potential to be important to customers and Amazon long-term. Touching on two of them:

We have increasing conviction that Prime Video can be a large and profitable business on its own. This confidence is buoyed by the continued development of compelling, exclusive content (e.g. Thursday Night Football, Lord of the Rings, Reacher, The Boys, Citadel , Road House , etc.), Prime Video customers’ engagement with this content, growth in our marketplace programs (through our third-party Channels program, as well as the broad selection of shows and movies customers rent or buy), and the addition of advertising in Prime Video.

In October, we hit a major milestone in our journey to commercialize Project Kuiper when we launched two end-to-end prototype satellites into space, and successfully validated all key systems and sub-systems—rare in an initial launch like this. Kuiper is our low Earth orbit satellite initiative that aims to provide broadband connectivity to the 400-500 million households who don’t have it today (as well as governments and enterprises seeking better connectivity and performance in more remote areas), and is a very large revenue opportunity for Amazon. We’re on track to launch our first production satellites in 2024. We’ve still got a long way to go, but are encouraged by our progress.

Overall, 2023 was a strong year, and I’m grateful to our collective teams who delivered on behalf of customers. These results represent a lot of invention, collaboration, discipline, execution, and reimagination across Amazon. Yet, I think every one of us at Amazon believes that we have a long way to go, in every one of our businesses, before we exhaust how we can make customers’ lives better and easier, and there is considerable upside in each of the businesses in which we’re investing.

In my annual letter over the last three years, I’ve tried to give shareholders more insight into how we’re thinking about the company, the businesses we’re pursuing, our future opportunities, and what makes us tick. We operate in a diverse number of market segments, but what ties Amazon together is our joint mission to make customers’ lives better and easier every day. This is true across every customer segment we serve (consumers, sellers, brands, developers, enterprises, and creators). At our best, we’re not just customer obsessed, but also inventive, thinking several years out, learning like crazy, scrappy, delivering quickly, and operating like the world’s biggest start-up.

We spend enormous energy thinking about how to empower builders, inside and outside of our company. We characterize builders as people who like to invent. They like to dissect a customer experience, assess what’s wrong with it, and reinvent it. Builders tend not to be satisfied until the customer experience is perfect. This doesn’t hinder them from delivering improvements along the way, but it drives them to keep tinkering and iterating continually. While unafraid to invent from scratch, they have no hesitation about using high-quality, scalable, cost-effective components from others. What matters to builders is having the right tools to keep rapidly improving customer experiences.

The best way we know how to do this is by building primitive services . Think of them as discrete, foundational building blocks that builders can weave together in whatever combination they desire. Here’s how we described primitives in our 2003 AWS Vision document:

“Primitives are the raw parts or the most foundational-level building blocks for software developers. They’re indivisible (if they can be functionally split into two they must) and they do one thing really well. They’re meant to be used together rather than as solutions in and of themselves. And, we’ll build them for maximum developer flexibility. We won’t put a bunch of constraints on primitives to guard against developers hurting themselves.  Rather, we’ll optimize for developer freedom and innovation.”

Of course, this concept of primitives can be applied to more than software development, but they’re especially relevant in technology. And, over the last 20 years, primitives have been at the heart of how we’ve innovated quickly.

One of the many advantages to thinking in primitives is speed . Let me give you two counter examples that illustrate this point. First, we built a successful owned-inventory retail business in the early years at Amazon where we bought all our products from publishers, manufacturers, and distributors, stored them in our warehouses, and shipped them ourselves. Over time, we realized we could add broader selection and lower prices by allowing third-party sellers to list their offerings next to our own on our highly trafficked search and product detail pages. We’d built several core retail services (e.g. payments, search, ordering, browse, item management) that made trying different marketplace concepts simpler than if we didn’t have those components. A good set of primitives? Not really.

It turns out that these core components were too jumbled together and not partitioned right. We learned this the hard way when we partnered with companies like Target in our Merchant.com business in the early 2000s. The concept was that target.com would use Amazon’s ecommerce components as the backbone of its website, and then customize however they wished. To enable this arrangement, we had to deliver those components as separable capabilities through application programming interfaces (“APIs”). This decoupling was far more difficult than anticipated because we’d built so many dependencies between these services as Amazon grew so quickly the first few years.

This coupling was further highlighted by a heavyweight mechanism we used to operate called “NPI.” Any new initiative requiring work from multiple internal teams had to be reviewed by this NPI cabal where each team would communicate how many people-weeks their work would take. This bottleneck constrained what we accomplished, frustrated the heck out of us, and inspired us to eradicate it by refactoring these ecommerce components into true primitive services with well-documented, stable APIs that enabled our builders to use each other’s services without any coordination tax.

In the middle of the Target and NPI challenges, we were contemplating building a new set of infrastructure technology services that would allow both Amazon to move more quickly and external developers to build anything they imagined. This set of services became known as AWS, and the above experiences convinced us that we should build a set of primitive services that could be composed together how anybody saw fit. At that time, most technology offerings were very feature-rich, and tried to solve multiple jobs simultaneously. As a result, they often didn’t do any one job that well.

Our AWS primitive services were designed from the start to be different. They offered important, highly flexible, but focused functionality. For instance, our first major primitive was Amazon Simple Storage Service (“S3”) in March 2006 that aimed to provide highly secure object storage, at very high durability and availability, at Internet scale, and very low cost. In other words, be stellar at object storage. When we launched S3, developers were excited, and a bit mystified. It was a very useful primitive service, but they wondered, why just object storage? When we launched Amazon Elastic Compute Cloud (“EC2”) in August 2006 and Amazon SimpleDB in 2007, people realized we were building a set of primitive infrastructure services that would allow them to build anything they could imagine, much faster, more cost-effectively, and without having to manage or lay out capital upfront for the datacenter or hardware. As AWS unveiled these building blocks over time (we now have over 240 at builders’ disposal—meaningfully more than any other provider), whole companies sprang up quickly on top of AWS (e.g. Airbnb, Dropbox, Instagram, Pinterest, Stripe, etc.), industries reinvented themselves on AWS (e.g. streaming with Netflix, Disney+, Hulu, Max, Fox, Paramount), and even critical government agencies switched to AWS (e.g. CIA, along with several other U.S. Intelligence agencies). But, one of the lesser-recognized beneficiaries was Amazon’s own consumer businesses, which innovated at dramatic speed across retail, advertising, devices (e.g. Alexa and Fire TV), Prime Video and Music, Amazon Go, Drones, and many other endeavors by leveraging the speed with which AWS let them build. Primitives, done well, rapidly accelerate builders’ ability to innovate .

So, how do you build the right set of primitives?

Pursuing primitives is not a guarantee of success. There are many you could build, and even more ways to combine them. But, a good compass is to pick real customer problems you’re trying to solve .

Our logistics primitives are an instructive example. In Amazon’s early years, we built core capabilities around warehousing items, and then picking, packing, and shipping them quickly and reliably to customers. As we added third-party sellers to our marketplace, they frequently requested being able to use these same logistics capabilities. Because we’d built this initial set of logistics primitives, we were able to introduce Fulfillment by Amazon (“FBA”) in 2006, allowing sellers to use Amazon’s Fulfillment Network to store items, and then have us pick, pack, and ship them to customers, with the bonus of these products being available for fast, Prime delivery. This service has saved sellers substantial time and money (typically about 70% less expensive than doing themselves), and remains one of our most popular services. As more merchants began to operate their own direct-to-consumer (“DTC”) websites, many yearned to still use our fulfillment capabilities, while also accessing our payments and identity primitives to drive higher order conversion on their own websites (as Prime members have already shared this payment and identity information with Amazon). A couple years ago, we launched Buy with Prime to address this customer need. Prime members can check out quickly on DTC websites like they do on Amazon, and receive fast Prime shipping speeds on Buy with Prime items—increasing order conversion for merchants by ~25% vs. their default experience.

As our Stores business has grown substantially, and our supply chain become more complex, we’ve had to develop a slew of capabilities in order to offer customers unmatched selection, at low prices, and with very fast delivery times. We’ve become adept at getting products from other countries to the U.S., clearing customs, and then shipping to storage facilities. Because we don’t have enough space in our shipping fulfillment centers to store all the inventory needed to maintain our desired in-stock levels, we’ve built a set of lower-cost, upstream warehouses solely optimized for storage (without sophisticated end-user, pick, pack, and ship functions). Having these two pools of inventory has prompted us to build algorithms predicting when we’ll run out of inventory in our shipping fulfillment centers and automatically replenishing from these upstream warehouses. And, in the last few years, our scale and available alternatives have forced us to build our own last mile delivery capability (roughly the size of UPS) to affordably serve the number of consumers and sellers wanting to use Amazon.

We’ve solved these customer needs by building additional fulfillment primitives that both serve Amazon consumers better and address external sellers’ increasingly complex ecommerce activities. For instance, for sellers needing help importing products, we offer a Global Mile service that leverages our expertise here. To ship inventory from the border (or anywhere domestically) to our storage facilities, we enable sellers to use either our first-party Amazon Freight service or third-party freight partners via our Partnered Carrier Program. To store more inventory at lower cost to ensure higher in-stock rates and shorter delivery times, we’ve opened our upstream Amazon Warehousing and Distribution facilities to sellers (along with automated replenishment to our shipping fulfillment centers when needed). For those wanting to manage their own shipping, we’ve started allowing customers to use our last mile delivery network to deliver packages to their end-customers in a service called Amazon Shipping. And, for sellers who wish to use our fulfillment network as a central place to store inventory and ship items to customers regardless of where they ordered, we have a Multi-Channel Fulfillment service. These are all primitives that we’ve exposed to sellers.

Building in primitives meaningfully expands your degrees of freedom . You can keep your primitives to yourself and build compelling features and capabilities on top of them to allow your customers and business to reap the benefits of rapid innovation. You can offer primitives to external customers as paid services (as we have with AWS and our more recent logistics offerings). Or, you can compose these primitives into external, paid applications as we have with FBA, Buy with Prime, or Supply Chain by Amazon (a recently released logistics service that integrates several of our logistics primitives). But, you’ve got options. You’re only constrained by the primitives you’ve built and your imagination.

Take the new, same-day fulfillment facilities in our Stores business. They’re located in the largest metro areas around the U.S. (we currently have 58), house our top-moving 100,000 SKUs (but also cover millions of other SKUs that can be injected from nearby fulfillment centers into these same-day facilities), and streamline the time required to go from picking a customer’s order to being ready to ship to as little as 11 minutes. These facilities also constitute our lowest cost to serve in the network. The experience has been so positive for customers that we’re planning to double the number of these facilities.

But, how else might we use this capability if we think of it as a core building block? We have a very large and growing grocery business in organic grocery (with Whole Foods Market) and non-perishable goods (e.g. consumables, canned goods, health and beauty products, etc.). We’ve been working hard on building a mass, physical store offering (Amazon Fresh) that offers a great perishable experience; however, what if we used our same-day facilities to enable customers to easily add milk, eggs, or other perishable items to any Amazon order and get same day? It might change how people think of splitting up their weekly grocery shopping, and make perishable shopping as convenient as non-perishable shopping already is.

Or, take a service that some people have questioned, but that’s making substantial progress and we think of as a very valuable future primitive capability—our delivery drones (called Prime Air). Drones will eventually allow us to deliver packages to customers in less than an hour. It won’t start off being available for all sizes of packages and in all locations, but we believe it’ll be pervasive over time. Think about how the experience of ordering perishable items changes with sub-one-hour delivery?

The same is true for Amazon Pharmacy. Need throat lozenges, Advil, an antibiotic, or some other medication? Same-day facilities already deliver many of these items within hours, and that will only get shorter as we launch Prime Air more expansively. Highly flexible building blocks can be composed across businesses and in new combinations that change what’s possible for customers.

Being intentional about building primitives requires patience . Releasing the first couple primitive services can sometimes feel random to customers (or the public at large) before we’ve unveiled how these building blocks come together. I’ve mentioned AWS and S3 as an example, but our Health offering is another. In the last 10 years, we’ve tried several Health experiments across various teams—but they were not driven by our primitives approach. This changed in 2022 when we applied our primitives thinking to the enormous global healthcare problem and opportunity. We’ve now created several important building blocks to help transform the customer health experience: Acute Care (via Amazon Clinic), Primary Care (via One Medical), and a Pharmacy service to buy whatever medication a patient may need. Because of our growing success, Amazon customers are now asking us to help them with all kinds of wellness and nutrition opportunities—which can be partially unlocked with some of our existing grocery building blocks, including Whole Foods Market or Amazon Fresh.

As a builder, it’s hard to wait for these building blocks to be built versus just combining a bunch of components together to solve a specific problem. The latter can be faster, but almost always slows you down in the future. We’ve seen this temptation in our robotics efforts in our fulfillment network. There are dozens of processes we seek to automate to improve safety, productivity, and cost. Some of the biggest opportunities require invention in domains such as storage automation, manipulation, sortation, mobility of large cages across long distances, and automatic identification of items. Many teams would skip right to the complex solution, baking in “just enough” of these disciplines to make a concerted solution work, but which doesn’t solve much more, can’t easily be evolved as new requirements emerge, and that can’t be reused for other initiatives needing many of the same components. However, when you think in primitives, like our Robotics team does, you prioritize the building blocks, picking important initiatives that can benefit from each of these primitives, but which build the tool chest to compose more freely (and quickly) for future and complex needs. Our Robotics team has built primitives in each of the above domains that will be lynchpins in our next set of automation, which includes multi-floor storage, trailer loading and unloading, large pallet mobility, and more flexible sortation across our outbound processes (including in vehicles). The team is also building a set of foundation AI models to better identify products in complex environments, optimize the movement of our growing robotic fleet, and better manage the bottlenecks in our facilities.

Sometimes, people ask us “what’s your next pillar? You have Marketplace, Prime, and AWS, what’s next?” This, of course, is a thought-provoking question. However, a question people never ask, and might be even more interesting is what’s the next set of primitives you’re building that enables breakthrough customer experiences? If you asked me today, I’d lead with Generative AI (“GenAI”).

Much of the early public attention has focused on GenAI applications , with the remarkable 2022 launch of ChatGPT. But, to our “primitive” way of thinking, there are three distinct layers in the GenAI stack, each of which is gigantic, and each of which we’re deeply investing.

The bottom layer is for developers and companies wanting to build foundation models (“FMs”). The primary primitives are the compute required to train models and generate inferences (or predictions), and the software that makes it easier to build these models. Starting with compute, the key is the chip inside it. To date, virtually all the leading FMs have been trained on Nvidia chips, and we continue to offer the broadest collection of Nvidia instances of any provider. That said, supply has been scarce and cost remains an issue as customers scale their models and applications. Customers have asked us to push the envelope on price-performance for AI chips, just as we have with Graviton for generalized CPU chips. As a result, we’ve built custom AI training chips (named Trainium) and inference chips (named Inferentia). In 2023, we announced second versions of our Trainium and Inferentia chips, which are both meaningfully more price-performant than their first versions and other alternatives. This past fall, leading FM-maker, Anthropic, announced it would use Trainium and Inferentia to build, train, and deploy its future FMs. We already have several customers using our AI chips, including Anthropic, Airbnb, Hugging Face, Qualtrics, Ricoh, and Snap.

Customers building their own FM must tackle several challenges in getting a model into production. Getting data organized and fine-tuned, building scalable and efficient training infrastructure, and then deploying models at scale in a low latency, cost-efficient manner is hard. It’s why we’ve built Amazon SageMaker, a managed, end-to-end service that’s been a game changer for developers in preparing their data for AI, managing experiments, training models faster (e.g. Perplexity AI trains models 40% faster in SageMaker), lowering inference latency (e.g. Workday has reduced inference latency by 80% with SageMaker), and improving developer productivity (e.g. NatWest reduced its time-to-value for AI from 12-18 months to under seven months using SageMaker).

The middle layer is for customers seeking to leverage an existing FM, customize it with their own data, and leverage a leading cloud provider’s security and features to build a GenAI application—all as a managed service. Amazon Bedrock invented this layer and provides customers with the easiest way to build and scale GenAI applications with the broadest selection of first- and third-party FMs, as well as leading ease-of-use capabilities that allow GenAI builders to get higher quality model outputs more quickly. Bedrock is off to a very strong start with tens of thousands of active customers after just a few months. The team continues to iterate rapidly on Bedrock, recently delivering Guardrails (to safeguard what questions applications will answer), Knowledge Bases (to expand models’ knowledge base with Retrieval Augmented Generation—or RAG—and real-time queries), Agents (to complete multi-step tasks), and Fine-Tuning (to keep teaching and refining models), all of which improve customers’ application quality. We also just added new models from Anthropic (their newly-released Claude 3 is the best performing large language model in the world), Meta (with Llama 2), Mistral, Stability AI, Cohere, and our own Amazon Titan family of FMs. What customers have learned at this early stage of GenAI is that there’s meaningful iteration required to build a production GenAI application with the requisite enterprise quality at the cost and latency needed. Customers don’t want only one model. They want access to various models and model sizes for different types of applications. Customers want a service that makes this experimenting and iterating simple, and this is what Bedrock does, which is why customers are so excited about it. Customers using Bedrock already include ADP, Amdocs, Bridgewater Associates, Broadridge, Clariant, Dana-Farber Cancer Institute, Delta Air Lines, Druva, Genesys, Genomics England, GoDaddy, Intuit, KT, Lonely Planet, LexisNexis, Netsmart, Perplexity AI, Pfizer, PGA TOUR, Ricoh, Rocket Companies, and Siemens.

The top layer of this stack is the application layer. We’re building a substantial number of GenAI applications across every Amazon consumer business. These range from Rufus (our new, AI-powered shopping assistant), to an even more intelligent and capable Alexa, to advertising capabilities (making it simple with natural language prompts to generate, customize, and edit high-quality images, advertising copy, and videos), to customer and seller service productivity apps, to dozens of others. We’re also building several apps in AWS, including arguably the most compelling early GenAI use case—a coding companion. We recently launched Amazon Q, an expert on AWS that writes, debugs, tests, and implements code, while also doing transformations (like moving from an old version of Java to a new one), and querying customers’ various data repositories (e.g. Intranets, wikis, Salesforce, Amazon S3, ServiceNow, Slack, Atlassian, etc.) to answer questions, summarize data, carry on coherent conversation, and take action. Q is the most capable work assistant available today and evolving fast.

While we’re building a substantial number of GenAI applications ourselves, the vast majority will ultimately be built by other companies. However, what we’re building in AWS is not just a compelling app or foundation model. These AWS services, at all three layers of the stack, comprise a set of primitives that democratize this next seminal phase of AI, and will empower internal and external builders to transform virtually every customer experience that we know (and invent altogether new ones as well). We’re optimistic that much of this world-changing AI will be built on top of AWS.

(By the way, don’t underestimate the importance of security in GenAI. Customers’ AI models contain some of their most sensitive data. AWS and its partners offer the strongest security capabilities and track record in the world; and as a result, more and more customers want to run their GenAI on AWS.)

Recently, I was asked a provocative question—how does Amazon remain resilient? While simple in its wording, it’s profound because it gets to the heart of our success to date as well as for the future. The answer lies in our discipline around deeply held principles: 1/ hiring builders who are motivated to continually improve and expand what’s possible; 2/ solving real customer challenges, rather than what we think may be interesting technology; 3/ building in primitives so that we can innovate and experiment at the highest rate; 4/ not wasting time trying to fight gravity (spoiler alert: you always lose)—when we discover technology that enables better customer experiences, we embrace it; 5/ accepting and learning from failed experiments—actually becoming more energized to try again, with new knowledge to employ.

Today, we continue to operate in times of unprecedented change that come with unusual opportunities for growth across the areas in which we operate. For instance, while we have a nearly $500B consumer business, about 80% of the worldwide retail market segment still resides in physical stores. Similarly, with a cloud computing business at nearly a $100B revenue run rate, more than 85% of the global IT spend is still on-premises. These businesses will keep shifting online and into the cloud. In Media and Advertising, content will continue to migrate from linear formats to streaming. Globally, hundreds of millions of people who don’t have adequate broadband access will gain that connectivity in the next few years. Last but certainly not least, Generative AI may be the largest technology transformation since the cloud (which itself, is still in the early stages), and perhaps since the Internet. Unlike the mass modernization of on-premises infrastructure to the cloud, where there’s work required to migrate, this GenAI revolution will be built from the start on top of the cloud. The amount of societal and business benefit from the solutions that will be possible will astound us all.

There has never been a time in Amazon’s history where we’ve felt there is so much opportunity to make our customers’ lives better and easier. We’re incredibly excited about what’s possible, focused on inventing the future, and look forward to working together to make it so.

Andy Jassy President and Chief Executive Officer Amazon.com, Inc.

P.S. As we have always done, our original 1997 Shareholder Letter follows. What’s written there is as true today as it was in 1997.

To our shareholders:

Amazon.com passed many milestones in 1997: by year-end, we had served more than 1.5 million customers, yielding 838% revenue growth to $147.8 million, and extended our market leadership despite aggressive competitive entry.

But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.

We have a window of opportunity as larger players marshal the resources to pursue the online opportunity and as customers, new to purchasing online, are receptive to forming new relationships. The competitive landscape has continued to evolve at a fast pace. Many large players have moved online with credible offerings and have devoted substantial energy and resources to building awareness, traffic, and sales. Our goal is to move quickly to solidify and extend our current position while we begin to pursue the online commerce opportunities in other areas. We see substantial opportunity in the large markets we are targeting. This strategy is not without risk: it requires serious investment and crisp execution against established franchise leaders.

It’s All About the Long Term

We believe that a fundamental measure of our success will be the shareholder value we create over the long term . This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

Our decisions have consistently reflected this focus. We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to which our customers continue to purchase from us on a repeat basis, and the strength of our brand. We have invested and will continue to invest aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise.

Because of our emphasis on the long term, we may make decisions and weigh tradeoffs differently than some companies. Accordingly, we want to share with you our fundamental management and decision-making approach so that you, our shareholders, may confirm that it is consistent with your investment philosophy:

• We will continue to focus relentlessly on our customers.
• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.
• We will continue to measure our programs and the effectiveness of our investments analytically, to jettison those that do not provide acceptable returns, and to step up our investment in those that work best. We will continue to learn from both our successes and our failures.
• We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.
• When forced to choose between optimizing the appearance of our GAAP accounting and maximizing the present value of future cash flows, we’ll take the cash flows.
• We will share our strategic thought processes with you when we make bold choices (to the extent competitive pressures allow), so that you may evaluate for yourselves whether we are making rational long-term leadership investments.
• We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture, particularly in a business incurring net losses.
• We will balance our focus on growth with emphasis on long-term profitability and capital management. At this stage, we choose to prioritize growth because we believe that scale is central to achieving the potential of our business model.
• We will continue to focus on hiring and retaining versatile and talented employees, and continue to weight their compensation to stock options rather than cash. We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.

We aren’t so bold as to claim that the above is the “right” investment philosophy, but it’s ours, and we would be remiss if we weren’t clear in the approach we have taken and will continue to take.

With this foundation, we would like to turn to a review of our business focus, our progress in 1997, and our outlook for the future.

Obsess Over Customers

From the beginning, our focus has been on offering our customers compelling value. We realized that the Web was, and still is, the World Wide Wait. Therefore, we set out to offer customers something they simply could not get any other way, and began serving them with books. We brought them much more selection than was possible in a physical store (our store would now occupy 6 football fields), and presented it in a useful, easy- to-search, and easy-to-browse format in a store open 365 days a year, 24 hours a day. We maintained a dogged focus on improving the shopping experience, and in 1997 substantially enhanced our store. We now offer customers gift certificates, 1-Click shopping℠, and vastly more reviews, content, browsing options, and recommendation features. We dramatically lowered prices, further increasing customer value. Word of mouth remains the most powerful customer acquisition tool we have, and we are grateful for the trust our customers have placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leader in online bookselling.

By many measures, Amazon.com came a long way in 1997:

• Sales grew from $15.7 million in 1996 to $147.8 million – an 838% increase.
• Cumulative customer accounts grew from 180,000 to 1,510,000 – a 738% increase.
• The percentage of orders from repeat customers grew from over 46% in the fourth quarter of 1996 to over 58% in the same period in 1997.
• In terms of audience reach, per Media Metrix, our Web site went from a rank of 90th to within the top 20.
• We established long-term relationships with many important strategic partners, including America Online, Yahoo!, Excite, Netscape, GeoCities, AltaVista, @Home, and Prodigy.

Infrastructure

During 1997, we worked hard to expand our business infrastructure to support these greatly increased traffic, sales, and service levels:

• Amazon.com’s employee base grew from 158 to 614, and we significantly strengthened our management team.
• Distribution center capacity grew from 50,000 to 285,000 square feet, including a 70% expansion of our Seattle facilities and the launch of our second distribution center in Delaware in November.
• Inventories rose to over 200,000 titles at year-end, enabling us to improve availability for our customers.
• Our cash and investment balances at year-end were $125 million, thanks to our initial public offering in May 1997 and our $75 million loan, affording us substantial strategic flexibility.

Our Employees

The past year’s success is the product of a talented, smart, hard-working group, and I take great pride in being a part of this team. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com’s success.

It’s not easy to work here (when I interview people I tell them, “You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”), but we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren’t meant to be easy. We are incredibly fortunate to have this group of dedicated employees whose sacrifices and passion build Amazon.com.

Goals for 1998

We are still in the early stages of learning how to bring new value to our customers through Internet commerce and merchandising. Our goal remains to continue to solidify and extend our brand and customer base. This requires sustained investment in systems and infrastructure to support outstanding customer convenience, selection, and service while we grow. We are planning to add music to our product offering, and over time we believe that other products may be prudent investments. We also believe there are significant opportunities to better serve our customers overseas, such as reducing delivery times and better tailoring the customer experience. To be certain, a big part of the challenge for us will lie not in finding new ways to expand our business, but in prioritizing our investments.

We now know vastly more about online commerce than when Amazon.com was founded, but we still have so much to learn. Though we are optimistic, we must remain vigilant and maintain a sense of urgency. The challenges and hurdles we will face to make our long-term vision for Amazon.com a reality are several: aggressive, capable, well-funded competition; considerable growth challenges and execution risk; the risks of product and geographic expansion; and the need for large continuing investments to meet an expanding market opportunity. However, as we’ve long said, online bookselling, and online commerce in general, should prove to be a very large market, and it’s likely that a number of companies will see significant benefit. We feel good about what we’ve done, and even more excited about what we want to do.

1997 was indeed an incredible year. We at Amazon.com are grateful to our customers for their business and trust, to each other for our hard work, and to our shareholders for their support and encouragement.

Jeffrey P. Bezos Founder and Chief Executive Officer Amazon.com, Inc.

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Kishida cracks jokes and invokes ‘Star Trek’ as he and Biden toast US-Japan alliance at state dinner

President Joe Biden listens as Japanese Prime Minister Fumio Kishida speaks ahead of a toast during a State Dinner at the White House, Wednesday, April 10, 2024, in Washington. (AP Photo/Evan Vucci)

President Joe Biden makes a toast with Japanese Prime Minister Fumio Kishida during a State Dinner at the White House, Wednesday, April 10, 2024, in Washington. (AP Photo/Evan Vucci)

President Joe Biden, center right, and first lady Jill Biden, right, welcome Japanese Prime Minister Fumio Kishida, center left, and his wife Yuko Kishida for a State Dinner at the White House, Wednesday, April 10, 2024, in Washington. (AP Photo/Susan Walsh)

Kristi Yamaguchi, right, and Yukiko Saegusa arrive at the Booksellers area of the White House for the State Dinner hosted by President Joe Biden and first lady Jill Biden for Japan’s Prime Minister Fumio Kishida, and wife Kishida Yuko, Wednesday, April 10, 2024, in Washington. (AP Photo/Jacquelyn Martin)

Former President Bill Clinton and former Secretary of State Hillary Rodham Clinton, arrive at the Booksellers area of the White House for the State Dinner hosted by President Joe Biden and first lady Jill Biden for Japan’s Prime Minister Fumio Kishida, and wife Kishida Yuko, Wednesday, April 10, 2024, in Washington. (AP Photo/Jacquelyn Martin)

President Joe Biden and first lady Jill Biden pose for a photo with Japanese Prime Minister Fumio Kishida and his wife Yuko Kishida by the Grand Staircase in the Cross Hall of the White House during a State Dinner at the White House, Wednesday, April 10, 2024, in Washington. (AP Photo/Evan Vucci)

Secretary of State Antony Blinken and Evan Ryan, Assistant to the President and Cabinet Secretary, arrive at the Booksellers area of the White House for the State Dinner hosted by President Joe Biden and first lady Jill Biden for Japan’s Prime Minister Fumio Kishida, and wife Kishida Yuko, Wednesday, April 10, 2024, in Washington. (AP Photo/Jacquelyn Martin)

Robert De Niro and Tiffany Chen arrive at the Booksellers area of the White House for the State Dinner hosted by President Joe Biden and first lady Jill Biden for Japan’s Prime Minister Fumio Kishida, and wife Kishida Yuko, Wednesday, April 10, 2024, in Washington. (AP Photo/Jacquelyn Martin)

Tables are decorated during a press preview at the White House in Washington, Tuesday, April 9, 2024, for the State Dinner for Japan’s Prime Minister Fumio Kishida on Wednesday. (AP Photo/Susan Walsh)

FILE - This April 2, 2012 file photo shows singer Paul Simon performing at Avery Fisher Hall in New York, April 2, 2012. Simon will sing for guests at Wednesday’s White House state dinner for Japan. The White House says he’s one of first lady Jill Biden’s favorite musicians. (AP Photo/Evan Agostini, File)

Former President Bill Clinton listens to toast by President Joe Biden and Japanese Prime Minister Fumio Kishida during a State Dinner at the White House, Wednesday, April 10, 2024, in Washington. (AP Photo/Evan Vucci)

President Joe Biden and Japanese Prime Minister Fumio Kishida exchanged warm toasts to each other and the close alliance between their nations as top figures from business, sports and politics looked on during Wednesday night’s state dinner.

Top figures from business, sports and politics turned up for a lavish state dinner honoring Japanese Prime Minister Fumio Kishida. The White House on Wednesday served up a maximum dose of pomp to honor the close U.S. ally.

After a day of wide-ranging talks and a joint news conference, President Joe Biden and first lady Jill Biden welcomed Japan’s Prime Minister Fumio Kishida and wife Yuko Kishida back to the White House Wednesday evening for a lavish state dinner.

US President Joe Biden and visiting Japanese Prime Minister Fumio Kishida enjoyed a dinner out in Washington DC on Tuesday evening.

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WASHINGTON (AP) — Japanese Prime Minister Fumio Kishida cracked jokes and invoked a touchstone of American culture as he quoted from “Star Trek” at Wednesday’s state dinner , telling guests at the White House that he hoped the “unshakable relationship” between his country and the U.S. would “boldly go where no one had gone before.”

“I would like to propose a toast to our voyage to the frontier of the Japan-U.S. relationship with this word: boldly go,” Kishida said, quoting the iconic opening monologue of the original “Star Trek” series.

Kishida, who spoke in English, and President Joe Biden exchanged warm toasts to each other and the decades-long, alliance between their nations as top figures from business, sports and politics — including an ex-president — looked on. The two leaders, who expressed a genuine friendship, pledged to continue to knit together their countries’ interests in the face of global challenges.

Biden , 81, said he and Kishida, 66, came of age as their countries forged a strong bond in the decades after they were pitted against each other in World War II.

“We both remember the choices that were made to forge a friendship,” Biden said. “We both remember the hard work, what it has done to find healing.”

“Tonight,” Biden continued, “We pledge to keep going.”

As the White House served up a maximum dose of pomp to honor its close U.S. ally, notable guests included Bill and Hillary Clinton, who were on familiar turf for the event. The former president declared it “feels great” to be back before casting an appreciative eye at a portrait of his wife from her first lady days that was on display nearby.

Guests in bright spring colors and lots of shimmery gowns chatted politics and talked shop as they strolled in — that meant eclipse chatter from NASA Administrator Bill Nelson (“fabulous” view in Ohio!) and an assessment of Biden’s electoral prospects in Wisconsin from Gov. Tony Evers (looking good!).

But on a day when the inflation news from Washington was less than encouraging, Federal Reserve Chairman Jay Powell shot past reporters without stopping to chat. Olympic figure skater Kristi Yamaguchi, in a purple gown, said she didn’t expect to be out campaigning for Biden but nonetheless seemed bullish on his reelection. Actor Robert De Niro supplied the night’s Hollywood quotient and seemed to channel one of his tough-talking characters when he was asked for his thoughts about the 2024 election.

“What do you think?” he retorted.

On a warm spring evening, the Bidens came stepped onto the North Portico to welcome Kishida and his wife, Yuko, who stood out in a flowing royal blue gown on the red carpet.

Inside, Jill Biden , wearing a beaded sapphire gown, had transformed the State Floor of the White House into what she called a “vibrant spring garden” for the evening. The floor of the famous Cross Hall was decorated with images giving the nearly 230 guests the feel of walking over a koi pond, a nod to fish that symbolize “friendship, peace, luck and perseverance,” the first lady said at a media preview Tuesday.

Guests at the head table with the Bidens and Kishidas included the Clintons, De Niro and Japanese pop duo Yoasobi.

Kishida, in his toast at the dinner, enthused over the splendor.

“First and foremost, to be honest my breath is taken and I’m speechless in front of such a huge number of prominent American and Japanese guests,” he said.

A state dinner is a tool of U.S. diplomacy, an honor doled out sparingly and only to America’s closest allies. In the case of Japan, the president has granted that honor for just the fifth time to an ally that he sees as a cornerstone of his policy toward the Indo-Pacific region.

Kishida is on an official visit to the United States this week. The state dinner is Biden’s first this year.

The guests included plenty of Biden family members, including granddaughter Naomi and her husband, Peter Neal. Business moguls also were in force, including JP Morgan Chase CEO Jamie Dimon, Apple CEO Tim Cook and Amazon founder Jeff Bezos. Labor luminaries United Auto Workers President Shawn Fain and United Steelworkers President David McCall were also in attenddance. Both unions have endorsed Biden for reelection.

Dry-aged rib eye steak, cherry blossoms and the music of Paul Simon were also part of the evening. Simon opened his after-dinner performance by playing guitar and singing two of his major hits, “Graceland” and “Slip Slidin’ Away.”

Guests dined on a meal that was designed to highlight the “bounty of spring” in Japan and the United States: a first course of house-cured salmon that was inspired by a California roll and an entree of rib eye with shishito pepper butter, fava beans, mushrooms and onions. Dessert was salted caramel pistachio cake with a matcha ganache and cherry ice cream.

Some of Jill Biden’s favorite flowers, including sweet peas, roses and peonies, were arranged alongside imported cherry blossoms to decorate a mix of round and rectangular dinner tables in the East Room in shades of pink. A few floral centerpieces topped out at 6 feet (1.8 meters) tall.

Tables were set with a mix of place settings representing the administrations of Presidents Lyndon B. Johnson and George W. Bush. Glass and silk butterflies danced over the tables.

Simon is one of Jill Biden’s favorite artists, the White House said, adding that she chose him as a special tribute to Kishida because the prime minister also admires his music.

Simon’s career spans six decades, including performing as part of a duo with his childhood friend Art Garfunkel. The 82-year-old New Jersey native has earned numerous accolades, including multiple Grammys and a place in the Rock & Roll Hall of Fame.

Kishida is the fifth world leader Biden has honored with a state dinner following counterparts from France , South Korea , India and Australia .