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How to Write a Truck Driving School Business Plan [Sample Template]

Are you about starting a truck driving school? If YES, here is a detailed sample truck driving school business plan template & FREE feasibility report. If you are conversant with driving jobs, you will know that those that make huge money from driving are those that drive trucks. This is because truck drivers drive for long distances; they transport goods from one city to another.

Driving trucks require extra expertise, especially if the truck is a heavy duty truck. So, if you intend starting your own truck driving school in any part of the world, you must be ready to work hard and smart. The truth is that starting a truck driving school is capital intensive and it requires accreditation (permit and license) from the government of your country because upon graduation students from your school will apply to obtain a Class A Commercial Driver’s License (CDL) from your state government.

A truck driving school just like any other driving school requires accreditation from the government of your country. You can search for the organization responsible for issuing license in your country from the internet and apply for accreditation.

The truth is that the facility and equipment you have on ground will first be inspected before you can get approval to run your school. If your truck driving school is not accredited by the government of your country, any certificate you issue to students will not be honored. Below is a workable truck driving school business plan template that will help your draft yours.

A Sample Truck Driving School Business Plan Template

1. industry overview.

Truck driving school falls under the trade and technical schools’ industry and establishments in the industry offer vocational and technical training in a wide range of technical subjects and trades. The trainings offered by trade and technical schools often leads to job-specific certification.

Instruction may be provided in diverse settings, such as the company’s training facilities, the workplace, the home or through distance-learning methods. Key areas in this industry include music schools and musical instrument training, cosmetology and barber schools, flight training, truck driving training, apprenticeship training, etc.

Statistics has it that in the united states of America alone, there are about 8,876 registered and licensed trade and technical schools responsible for employing about 127,260 people and the industry rakes $13 billion annually. The industry grew at -1.1 percent annual rate within 2011 and 2016. It is important to state that there are no establishments in this industry that has a lion market share.

A recent report released by IBISWorld shows that the industry exhibits a low degree of market share concentration. IBISWorld estimates only Roadmaster is capable of garnering a noteworthy market share, due largely to their 13 locations across the country.

Beyond Roadmaster, the industry is comprised of many small driving schools operating on a local or regional basis. Driving schools with fewer than 10 employees are estimated to account for over half of all establishments.

With only a few employees, the ability of staff to handle high volume of students is limited. Further, this type of instruction is usually handled on a one-on-one basis. With the ongoing decline in truck driving as a profession, establishments keep their costs low by hiring only necessary staff.

Due to the fact that it can be somehow stressful to get government accreditation for a standard vocational school in the United States, it will be safe to say the industry is under saturated. It is important to state that entrepreneurs, who are into training people, can easily be found without stress.

Some of the factors that encourage entrepreneurs to start their own truck driving training school despite the fact that the business is challenging is that the business is highly profitable.

Starting a truck driving training school requires professionalism and good grasp of the skills you want to teach people. Besides, you need to get the required certifications and license (accreditations) and also meet the standard for such business before you can be allowed to start a standard truck driving training school in the United States. So, if you are well positioned and you know how to impart truck driving skills to students, you will always smile to the bank.

2. Executive Summary

The name of our company is Cross Country® Truck Driving Training School, LLC; we are a registered and accredited truck driving school that will be located in Grand Forks – North Dakota. We are well equipped to train aspiring truck drivers and professional truck drivers to meet with international best practices as it relates to heavy – duty automobile driving.

Although our intention of starting our truck driving school is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading truck driving school in the whole of Grand Forks – North Dakota, we will regularly update our teaching approach to meet up the trends in the industry.

We are quite optimistic that our values and quality of service offering will help us drive our truck driving school to enviable heights and also help us attract the number of students that will make the business highly profitable. We are dedicated to establishing good business relationship with our students giving them value for their money and reasons why they should continue to recommend their family members and friends to us.

Our corporate business goal is to be among the top 5 truck driving schools in The United States of America. As a company, we are willing to go the extra mile to invest in some of the finest professionals (truck driving trainers / instructors) we can find and also, we have put processes and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge. We have been able to secure permits from all relevant departments in North Dakota.

Cross Country® Truck Driving Training School, LLC is owned and managed by Benny Williams and his immediate family members. Benny Williams studied Geography and Regional Planning (BSc.) from the University of North Dakota and he has over 20 years of driving experience.

3. Our Products and Services

Cross Country® Truck Driving Training School, LLC is a standard and accredited truck driving school that offers services that revolves around the driving school industry. We will be dedicated to establishing good business relationships with our students giving them value for their money and reasons why they should recommend their family members and friends to us.

These are the services we will offer as a driving school;

  • Teach people how to drive trucks, forklifts and heavy duty automobiles
  • Offer truck driving refresher courses
  • Offer other related advisory and consultancy services such as helping our students renew their commercial driving license and truck documents, processing new trucks plate numbers and documents, process truck change of ownership, secure learners permit and help prepare students for driving test prior to securing their commercial driving license
  • Supply of professional truck drivers

4. Our Mission and Vision Statement

  • Our Vision is to become the number one government approved truck driving school in the whole of Grand Forks – North Dakota.
  • Our mission as a government approved truck driving school is to develop a highly successful and profitable truck driving school which provides quality training in our community and to become the standard for an ideal truck driving school not only in Grand Forks, but also throughout North Dakota.

Our Business Structure

Cross Country® Truck Driving Training School, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our driving school on the right business foundation.

We want to build a dedicated workforce who will ensure that our students are satisfied and they get value for their money when they enroll in our truck driving school. We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent trainings.

Cross Country® Truck Driving Training School, LLC will employ professionals and skilled people to occupy the following position;

  • Head of The Driving School/School Coordinator
  • School Administrator

Truck Driving Instructors

Marketing and Sales Executive

Client Service Executive

  • Front Desk Officer

5. Job Roles and Responsibilities

Head of the Driving School/School Coordinator:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Driving School Administrator

  • Responsible for overseeing the smooth running of HR and administrative tasks for the driving school
  • Regularly hold meetings with key stakeholders to review the effectiveness of the schools’ Policies, Procedures and Processes
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily activities of the driving school.
  • Effectively train students who enroll in our school
  • Access the progress of students under their care
  • Ensure that students abide by the rules and regulations of the regulating bodies in The United States of America
  • Receive complaints from students and channel it to the appropriate quarters
  • Handle any other duty as assigned by the driving school coordinator.
  • Identify, prioritize, and reach out to new students, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the student’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the driving school.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization.
  • Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s services
  • Manages administrative duties assigned by the school coordinator in an effective and timely manner
  • Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
  • Distribute mails in the organization
  • Handles any other duties as assigned by the school authority

6. SWOT Analysis

Truck driving school is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their trainings. We are building a standard truck driving school which is why we have decided to subject our business idea to SWOT Analysis.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Cross Country® Truck Driving Training School, LLC;

Cross Country® Truck Driving Training School, LLC is centrally located in – between a densely populated residential estate and industrial estate in the heart of Grand Forks – North Dakota; our location is in fact one of our major strengths because we are in a location with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team, our workforce and management. We have a team that are considered experts in the truck driving business, a team of hardworking and dedicated individuals.

Cross Country® Truck Driving Training School, LLC is a new business which is own by an individual, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

We are centrally located in one of the busiest areas with trucking activities in Grand Forks – North Dakota and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate over 20 students per time.

The truth is that there are no standard truck driving schools within the area where ours is going to be located; the closest to our proposed location is about 10 miles away. So, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Cross Country® Truck Driving Training School, LLC are unfavorable government policies , seasonal fluctuations, demographic/social factors, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where our driving school is located.

7. MARKET ANALYSIS

  • Market Trends

The key to attracting students is the ease at which students learn how to drive trucks. Any truck driving school that has good records and loads of positive testimonials from students who have passed through the school will always thrive.

Another common trend in the truck driving industry is that in the bid to survive global economic meltdown and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.

8. Our Target Market

Before choosing a location for our truck driving school, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service. Below is a list of the people and organizations that our driving school is designed for;

  • Aspiring professional truck drivers
  • New owner truck operators
  • Food truck operators
  • Corporate organizations who are looking for professional truck drivers
  • Truck owners who want to renew or process their vehicle documents.

Our Competitive Advantage

The fact that truck driving school business is easy to start does not mean that there are no real competitions in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other

Our competitive edge is that we are a standard and government approved truck driving school that is centrally located in – between a densely populated residential estate and industrial estate in the heart of Grand Forks – North Dakota; our location is in fact one of our major competitive edge because we are in location with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team, our workforce and management. Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Cross Country® Truck Driving Training School, LLC is going to be driven basically by excellent customer service and quality training delivery. We want to drive sales via the output of our jobs and via referral from our satisfied students.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall goal of Cross Country® Truck Driving Training School, LLC.

Cross Country® Truck Driving Training School, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our truck driving school by sending introductory letters alongside our brochure to schools, truck licensing office, businesses that hire truck drivers, households and key stake holders in Grand Forks – North Dakota
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our truck driving school and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Place a small or classified advertisement in the newspaper about our truck driving school and the services we offer
  • Leverage on referral networks such as agencies that will attract students who would need our customized services
  • Advertise our truck driving school in relevant magazines, newspapers, TV and radio stations
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry and other relevant groups to market our services.

Sources of Income

Cross Country® Truck Driving Training School, LLC is established with the aim of maximizing profits in the skills training industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Cross Country® Truck Driving Training School, LLC will generate income by offering the following services;

  • Offer other related advisory and consultancy services such as helping our students renew their CDL commercial driving license and truck documents, processing new trucks plate numbers and documents, process trucks change of ownership, secure learners permit and help prepare students for driving test

10. Sales Forecast

We are well positioned to take on the available market in Grand Forks – North Dakota and we are quite optimistic that we will meet our set target of generating enough profits from the first six months of operation and grow our truck driving school and our student base.

We have been able to examine the skills training cum truck driving school business – market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Cross Country® Truck Driving Training School, LLC, it is based on the location of our business and of course the wide range of related services and products that we will be offering;

  • First Fiscal Year (FY1):  $250, 000
  • Second Fiscal Year (FY2):  $750, 000
  • Third Fiscal Year (FY3):  $950, 000

N.B : This projection was done based on what is obtainable in the skills training industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

Cross Country® Truck Driving Training School, LLC is set to create a standard for the truck driving school line of business not only in North Dakota, but throughout the United States of America which is why we will adopt and apply best practices to promote our business.

Here are the platforms we intend leveraging on to promote and advertise Cross Country® Truck Driving Training School, LLC;

  • Encourage our loyal customers/students to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our business in relevant magazines, local newspaper, local TV and radio stations
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our Billboards in strategic locations all around Grand Forks – North Dakota
  • Direct coupon mailing approach
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official trucks are customized.

12. Our Pricing Strategy

Generally, for skills training and coaching businesses, both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Cross Country® Truck Driving Training School, LLC will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Cross Country® Truck Driving Training School, LLC we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

  • Payment Options

The payment policy adopted by Cross Country® Truck Driving Training School, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the Federal Government of The United States of America.

Here are the payment options that Cross Country® Truck Driving Training School, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment via online bank transfer
  • Payment via mobile money platform
  • Payment via Point of Sale Machines (POS Machine)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to launch a standard truck driving school in Grand Forks – North Dakota. These are the key areas where we will spend our startup capital on;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits – $15,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
  • The total cost for hiring Business Consultant – $10,000.
  • The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and auto insurance) coverage at a total premium – $10,800.
  • The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
  • The total cost for leasing of training and administrative facility for the business – $150,000.
  • The total cost for the purchase of trucks and related training gadgets – $80,000
  • Other start-up expenses including stationery – $10,000
  • Phone and utility deposits – $8,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for the purchase of administrative (office) furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al) – $10,000.
  • The cost of launching a website – $600
  • Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about three hundred and fifty thousand dollars ($350,000) to successfully set up a medium scale but standard truck driving school business in the United States of America.

Generating Funds/Startup for Cross Country® Truck Driving Training School, LLC

Cross Country® Truck Driving Training School, LLC is owned and managed by Benny Williams and his immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Cross Country® Truck Driving Training School, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our truck driving training services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Cross Country® Truck Driving Training School, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Rent a small office and training facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed trucks to be used for training students: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Establishing business relationship with key players in the industry: In Progress

More on School

How to Start a Truck Driving School

Our roadways are used every day to move products and supplies from one end of the country to the other. Truck drivers are responsible for making sure these deliveries arrive safely and on time. Operators require a specific set of skills and knowledge, as the safety of those they share the roadways with are in their hands. A truck driving school helps operators build a solid foundation of knowledge and skills, providing classroom and hands on education. This is the first requirement for obtaining a commercial driver’s license (CDL).

Learn how to start your own Truck Driving School and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Truck Driving School Image

Start a truck driving school by following these 10 steps:

  • Plan your Truck Driving School
  • Form your Truck Driving School into a Legal Entity
  • Register your Truck Driving School for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Truck Driving School
  • Get the Necessary Permits & Licenses for your Truck Driving School
  • Get Truck Driving School Insurance
  • Define your Truck Driving School Brand
  • Create your Truck Driving School Website
  • Set up your Business Phone System

We have put together this simple guide to starting your truck driving school. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Truck Driving School Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your truck driving school?

Business name generator, what are the costs involved in opening a truck driving school.

Opening a school of any kind does require a significant amount of starting capital. The following should be included in your initial budget:

  • Location - Your investment should have enough space for classrooms, as well as driving practice, which must be closed off from public traffic.
  • Catalog - Every CDL school is required to have informational materials that are distributed to applicants and students. Requirements vary by state and accreditation.
  • Educational Materials - In addition to your catalog, it’s a good idea to have a library, stocked with books and videos. This will assist students has they strive for higher learning. Visual aids, tools, and emergency equipment are also recommended. Your classrooms should also have A/V equipment, such as overhead projectors, chalkboards, and/or DVDs. Some schools choose to invest in training simulators. While this is a helpful tool, it should never replace the hands-on training one gets from driving an actual truck.
  • Business software - You will need to invest in software to help manage your business. Scheduling software will assist you in scheduling driving lessons. Accounting software will help keep your books in order. It is also important that your student’s records are kept accurately and safely, and can be accessed for students quickly when needed.
  • Trucks - To earn a reputation as a great driving school, you will need to keep your student to truck ratio low. This ensures each student receives the proper hands-on instruction and experience. While the vehicles don’t need to be brand new, it’s recommended that your school have well-maintained newer models.
  • Teacher - You will need at least one reliable and qualified instructor.
  • Advertising and marketing materials, including a website

Some school business owners report start-up capital requirements as low as $15,000, while others report spending upwards of $125,000.

What are the ongoing expenses for a truck driving school?

As indicated, it is recommended that you offer a PTDI-certified course, which will set you back almost $4,000. Additional costs include:

  • Ongoing maintenance on your fleet of trucks
  • Cost for printed material, both educational and marketing/advertising
  • Overhead costs such as electric, phone, and Internet.

Who is the target market?

Your marketing efforts should be geared towards aspiring truck drivers across the country.

How does a truck driving school make money?

Your business will generate revenue from each student that signs up to complete your course.

The average tuition for a CDL school is $4,000 to $7,000. Prices vary based on region and reputation.

How much profit can a truck driving school make?

If you offer a 6 week class, with each class capped at 10 students, you will see 80 students per year. Use the standard tuition fee of $4,000 per student and you have generated $320,000 in revenue. If your ongoing expenses average $4,000 per month, you are still realizing a profit of $272,000.

How can you make your business more profitable?

As mentioned, your school will realize greater profits when you are able to offer a PTDI-certified course. In addition to a stronger reputation, the support PTDI offers will increase your school’s visibility. Once your school has built a strong reputation, many schools have found success offering franchise opportunities to other aspiring truck driving school owners. Many schools also offer continuing education programs and sell school-related products, such as hats and t-shirts.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your truck driving school is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a truck driving school business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A truck driving school business is generally run out of a place where the trucks can be stored and driven. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a truck driving school business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your truck driving school business will be in compliance and able to obtain a CO.

Commercial Driver's License Requirements

It is important that your educators and curriculum meet all DMV requirements for commerical driver's license education, which can be found  here .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Truck Driving School needs and how much it will cost you by reading our guide Business Insurance for Truck Driving School.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a truck driving school

Every business should be utilizing social media as part of their marketing strategy. This ensures you reach a larger audience, getting the word out to those you might not normally reach. Additionally, it is recommended that you advertise to trucking companies in your region, recruitment sites, and on truck driver forums.

How to keep customers coming back

Your reputation is based on word of mouth, and the recognition received through accreditation and certification. Aspiring truck drivers are investing a significant amount of money. They want to know they are getting the best possible education and have a clear shot at a job upon completion.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Have you spent years on the road, delivering goods from one location to another? Have you ever had the desire to share your knowledge and experience with those just starting their path in this career? Or, perhaps you’re feeling it is time for a change in career path, but you don’t want to leave the industry altogether? If so, opening a truck driving school may be exactly the change you are looking for.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a truck driving school?

Operating a truck driving school means managing many moving parts. Your students will require both classroom and hands-on training. The curriculum must remain up-to-date, so it is critical that teachers remain abreast of emerging trends and the latest industry news. Accurate records must be maintained on every level of the business. Financials should be kept in order and student records must be organized. Many schools offer assistance with job placement upon course completion. While it is not recommended that you guarantee a job to each graduating student, a job placement program should be a part of your business plan.

What are some skills and experiences that will help you build a successful truck driving school?

If you do not have experience working as a CDL driver, it is critical that you find someone who does have such experience and the ability to manage your business. Teachers are required to have a certain amount of experience, which varies by state. All driving instructors are also required to pass a state-approved driving instructor training class. Upon completion, they can apply for a CDL instructor license application. Check with your local DMV for more information.

Additionally, it is critical that you have strong business acumen, as managing a successful school requires a great deal of organization and the ability to make critical decisions with ease. Since interaction with students and staff is regular, strong communication skills are critical.

What is the growth potential for a truck driving school?

While there are several other methods available for transporting goods, trucks are still the preferred choice for many items. The demand for reliable and skilled truck drivers will always be high, making a truck driving school a worthy long-term investment. Entrepreneurs are urged to conduct thorough research ahead of time to ensure demand in the area is high.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a truck driving school?

Leaders in this industry offer the following advice, based on years in the field:

  • Keep accurate records of everything. Understanding your sales, ongoing expenses, etc. will help you reach your goals on time and under budget.
  • While some schools offer less training, it is recommended that your courses run for a minimum of 4-6 weeks of daily training.
  • Reevaluate your school regularly. Failing to do so will only hinder your progress.

Strive to offer a Professional Truck Driver Institute (PTDI) -certified course. This will add significant value to your school. Accreditation is also recommended.

How and when to build a team

Payroll costs will be your biggest expense. Therefore, many schools trim the fat wherever possible when it comes to the team they employ. While high payroll costs stand to cut into your profit, it is critical that you have enough staff to cover your needs. Each member of your team should be educated and have a significant amount of experience in the field. They must be good communicators and have the patience to answer the multitude of questions someone just starting out may have.

Useful Links

Industry opportunities.

  • Commercial Vehicle training Association
  • National Association of Publicly Funded Truck Driving Schools

Real World Examples

  • West Michigan CDL School
  • C.R. England Truck Driving Schools

Further Reading

  • CDL Handbooks And Truck Driver Resources For Your State

Have a Question? Leave a Comment!

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How to start & own a truck driving training school business.

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Products and supplies must be delivered each day to multiple locations across the U.S. to keep up with the demand of consumers. It’s the responsibility of truck drivers to make these deliveries on-time while operating their large vehicles in a safe manner. To be able to operate a large semi or truck on a public road, drivers must first obtain a commercial driver’s license (CDL). You can provide training to these drivers to help them get their CDL by learning how to start and own a truck driver training school business.

Write a business plan. Conduct an analysis of training schools in your area for truck drivers and farm workers seeking CDL permits. Determine if a truck driver training school business is viable based on the results of your assessment. Determine how you plan to finance and manage your training school business while also marketing and recruiting people to enroll.

Seek funding. Find out if your truck driver training school business qualifies for any low-interest or guaranteed loans offered through the Small Business Administration. Apply for private business loans through a local bank or credit union if your credit score is high enough.

Register your business. Contact the department of revenue for your city, county and state to collect and pay sales tax for your truck driver training school business if applicable in your area. Complete the online form to obtain a federal tax identification number from the federal government by visiting the website of the Internal Revenue Service. Obtain a local business license from city hall.

Obtain an instructor permit. Visit the website of your state department of motor vehicles, and learn what requirements you must meet to get a permit to serve as an instructor for CDL and truck driver training courses. This generally requires completing an instructor training course and applying for an instructor license.

Find a facility. Purchase or lease a building to house your truck driver training school business. Make sure it offers office space as well as a classroom large enough to accommodate 10 to 20 students attending your training classes. Consider getting a facility with an oversized garage space since this gives you a place to park semi trucks when not in use during training.

Purchase supplies. Buy a semi truck and trailer for you to use during the practical portion of your truck driver training school, or find a person willing to donate an old semi to your organization. Get tables, chairs, paper, pencils and written instruction booklets for the classroom portion of the training. You also may want a dry erase board or overhead projector to display information and write on when providing the classroom training.

Arrange the courses. Set the dates and times for the course. Include a group time where you provide classroom instruction to the entire group as well as individual times when participants get one-on-one training and experience operating a semi. Ensure the total number of hours in your training courses meet at least the minimum required by your state for drivers to obtain their CDL.

Promote your business. Use television, radio and newspaper to promote your truck driver training school business to the general public. Create a website and engage in marketing via social networking channels such as Facebook and Twitter. Network with representatives from local workforce and unemployment centers. They often have clients who are out of work who qualify for short-term training paid by the government with funds from the Workforce Investment Act (WIA).

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Allison Dodge has been a writer since 2005, specializing in education, careers, health and travel. She has worked at educational institutions for more than 10 years. Dodge has a master's degree in education administration.

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Here is a free business plan sample for a driving school.

driving school profitability

Have you been considering opening a driving school but are unsure of where to start your engine?

Rev up your entrepreneurial spirit, because we're about to take you on a journey through a comprehensive business plan tailored for a driving school.

As any seasoned instructor would tell you, a strategic business plan is the roadmap to navigating the path to success. It helps you steer your vision, objectives, and tactics in the right direction.

To shift your planning into high gear without any detours, you can utilize our driving school business plan template. Our team of experts is also on standby to give your plan a professional tune-up at no extra cost.

business plan driver

How to draft a great business plan for your driving school venture?

A good business plan for a driving school must cater to the unique aspects of the driver education industry.

To start, it's important to provide a comprehensive overview of the market. This includes current statistics and identifying emerging trends in driver education, as illustrated in our driving school business plan template .

Your business plan should clearly articulate your vision, define your target market (such as teenagers obtaining their first license, adults learning to drive, or individuals seeking defensive driving courses), and establish your driving school's unique selling proposition (affordable pricing, flexible scheduling, advanced simulation technology, etc.).

Market analysis is a critical component. You need to thoroughly understand the local competition, market demands, and the specific needs of your potential students.

For a driving school, it's essential to detail the services you will offer. This could include beginner driving lessons, refresher courses for seniors, defensive driving classes, and online theory instruction. Explain how these services cater to the needs and preferences of your target audience.

The operational plan is vital. It should outline the location of your driving school, the classroom and on-the-road training setup, vehicle procurement and maintenance, and the hiring of qualified instructors.

For a driving school, particular emphasis should be placed on safety records, instructor qualifications, and the success rate of students passing their driving tests.

Then, delve into your marketing and sales strategy. How do you plan to attract new students and ensure repeat business? Consider advertising methods, partnerships with local schools or businesses, and strategies for student retention and referrals.

Utilizing digital strategies, such as a user-friendly website, online booking systems, and a social media presence, is increasingly important in the digital age.

The financial section is another crucial element. It should include the initial investment, projected income, ongoing expenses, and the point at which the business will break even.

In a driving school, managing costs such as vehicle maintenance and insurance is critical, so precise financial planning is necessary. For assistance, refer to our financial forecast for a driving school .

Compared to other business plans, a driving school's plan must address specific regulatory requirements for driver education, the logistics of scheduling driving sessions, and the need for certified instructors.

A well-crafted business plan will not only help you clarify your strategy and approach but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for the success of your driving school.

To achieve these goals while saving time, you can simply fill out our driving school business plan template .

business plan driving school

A free example of business plan for a driving school

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a driving school .

Here, we will follow the same structure as in our business plan template.

business plan driving school

Market Opportunity

Market data and figures.

The driving school industry is an essential service sector with steady demand.

As of recent estimates, the global driving school market is valued at several billion dollars, with expectations for continued growth due to increasing numbers of young adults seeking driver education and the ongoing need for professional driving certifications.

In the United States, there are thousands of driving schools, contributing to an annual revenue of over 2 billion dollars for the industry.

These statistics underscore the critical role driving schools play in road safety education and their substantial contribution to the economy.

Emerging trends in the driving school industry reflect technological advancements and changing consumer preferences.

Virtual reality (VR) and simulation-based training are becoming more prevalent, offering students a safe and controlled environment to practice driving skills.

There is also a growing emphasis on eco-friendly driving practices, with courses on fuel-efficient driving techniques and the introduction of electric vehicles (EVs) into training fleets.

Online booking and e-learning platforms are expanding, making driver education more accessible and flexible for students with busy schedules.

Additionally, there is an increased focus on defensive driving courses and specialized training for different vehicle types, catering to a more diverse clientele.

These trends indicate how the driving school industry is evolving to incorporate new technologies and meet the modern demands of learners.

Success Factors

The success of a driving school hinges on several critical aspects.

Quality of instruction is paramount. A driving school with knowledgeable, patient, and professional instructors is more likely to build a reputation for excellence and attract students.

Innovative teaching methods, including the use of simulators and interactive learning tools, can differentiate a school from its competitors.

The location of the driving school also plays a significant role, as accessibility can influence a student's choice of school.

Customer service is another vital factor, with friendly and supportive staff contributing to a positive learning experience and encouraging word-of-mouth referrals.

Lastly, effective business management, including competitive pricing, marketing strategies, and adapting to industry trends such as online education and sustainability, are essential for the long-term viability of a driving school.

The Project

Project presentation.

Our driving school project is designed to address the essential need for comprehensive driver education in a community with growing numbers of new and inexperienced drivers. Situated in a convenient location with easy access to various driving conditions, our school will offer a range of driving courses, from beginner to advanced levels, all taught by certified and experienced instructors.

We will focus on safety, driving skills, and road awareness to ensure our students become responsible and confident drivers. Our curriculum will include both theoretical classroom instruction and practical behind-the-wheel training, using modern, well-maintained vehicles equipped with the latest safety features.

This driving school aims to set a new standard for driver education in the area, promoting safer roads and more knowledgeable drivers.

Value Proposition

The value proposition of our driving school is centered on providing top-tier driver education that equips students with the knowledge, skills, and confidence to drive safely and responsibly. Our commitment to using the latest teaching methods and technology ensures a comprehensive learning experience.

We offer personalized attention to each student, adapting our teaching strategies to meet individual learning styles and needs. By fostering a supportive and engaging learning environment, we aim to make the process of learning to drive as enjoyable as it is informative.

Our driving school is dedicated to becoming a cornerstone of the community, not just teaching people to drive, but also instilling in them a lifelong respect for road safety and responsible driving habits.

Project Owner

The project owner is a seasoned driving instructor with a passion for road safety and education. With years of experience in driver training and a background in traffic management, they are well-equipped to establish a driving school that stands out for its dedication to excellence and safety.

Armed with a deep understanding of the challenges faced by new drivers and a commitment to continuous learning, the owner is determined to offer a curriculum that addresses all aspects of driving, from basic control to advanced maneuvers and defensive driving techniques.

With a vision of creating a safer driving community, they are committed to providing high-quality education that goes beyond just passing the driving test, aiming to cultivate responsible drivers who are prepared for a lifetime of safe driving.

The Market Study

Market segments.

The market segments for this driving school are divided into several categories.

First, there are teen learners who are reaching the legal driving age and are eager to obtain their driver's licenses.

Next, there are adult learners who may have delayed learning to drive or have moved from areas where driving was not a necessity.

The market also includes individuals who are new to the country and need to adapt to different driving laws and obtain a local license.

Finally, there are drivers looking for advanced driving courses, such as defensive driving, to improve their skills or to reduce their insurance premiums.

SWOT Analysis

A SWOT analysis of this driving school project reveals several aspects.

Strengths include experienced and certified instructors, a strong curriculum that covers both practical and theoretical aspects of driving, and a fleet of vehicles equipped with the latest safety features.

Weaknesses could include the high costs associated with maintaining vehicles and insurance, as well as the challenge of scheduling lessons around students' availability.

Opportunities lie in leveraging online platforms for scheduling and theory lessons, as well as in the potential for partnerships with local schools and community organizations.

Finally, threats could include changes in government regulations, economic downturns affecting customers' ability to pay for lessons, and competition from other local driving schools and online driving courses.

Competitor Analysis

Competitor analysis in the driving school industry reveals a mix of competition.

Among direct competitors are other local driving schools offering similar services, as well as online driving courses that provide a flexible alternative to traditional lessons.

These players compete to attract students by offering competitive pricing, convenient scheduling, and success rates in passing driving tests.

Potential competitive advantages include a high pass rate, personalized lesson plans, and value-added services such as free pick-up and drop-off for students.

Understanding competitors' strengths and weaknesses is crucial for carving out a niche in the market and ensuring high student satisfaction and retention.

Competitive Advantages

Our driving school's competitive edge lies in our personalized approach to driving instruction.

We offer one-on-one lessons with patient and skilled instructors who tailor the learning experience to each student's pace and ability.

Additionally, our use of technology for scheduling and progress tracking provides convenience and transparency for our students and their families.

We also emphasize safety and defensive driving techniques, preparing our students not just for the driving test, but for a lifetime of responsible driving.

Our commitment to customer service and our high success rates in helping students obtain their licenses on the first try set us apart in the industry.

You can also read our articles about: - the customer segments of a driving school - the competition study for a driving school

The Strategy

Development plan.

Our three-year development plan for the driving school is designed to establish us as a leader in driver education.

In the first year, we will concentrate on building a strong reputation in the local community, focusing on high pass rates and customer satisfaction.

The second year will involve expanding our services to neighboring towns and increasing our fleet of training vehicles to accommodate more learners.

By the third year, we aim to introduce advanced driving courses and defensive driving workshops, as well as forming partnerships with local schools and businesses to offer tailored training programs.

Throughout this period, we will remain committed to safety, excellence in teaching, and adapting to the latest in vehicular technology and road laws to ensure our students are well-prepared for the road.

Business Model Canvas

The Business Model Canvas for our driving school focuses on individuals seeking to obtain their driver's license and experienced drivers looking to improve their skills.

Our value proposition is centered on providing top-notch driving instruction, flexible scheduling, and a high success rate for our students.

We offer our services through in-person driving lessons, online theory classes, and practical driving tests, utilizing our key resources such as certified instructors and a modern fleet of vehicles.

Key activities include driving instruction, curriculum development, and student evaluation.

Our revenue streams are generated from lesson packages, driving test fees, and specialized training courses, while our costs are associated with vehicle maintenance, instructor salaries, and insurance.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building trust and demonstrating the success of our teaching methods.

We plan to engage with our target audience through community events, local advertising, and success stories from our alumni. We will also offer referral discounts and seasonal promotions to attract new students.

Partnerships with local schools and businesses will help us reach a wider audience and provide tailored solutions for their needs.

Additionally, we will leverage social media platforms and online reviews to increase our visibility and credibility in the market.

Risk Policy

The risk policy for our driving school is focused on minimizing risks associated with on-road training, vehicle safety, and regulatory compliance.

We ensure all our vehicles are regularly maintained and equipped with dual control systems for safety. Our instructors are thoroughly vetted and receive ongoing training to stay current with driving regulations and teaching methods.

We manage our finances carefully to avoid overextension and maintain a solid business foundation.

Furthermore, we carry comprehensive insurance to protect against potential liabilities. Our priority is to provide a safe and effective learning environment for all our students.

Why Our Project is Viable

We are committed to establishing a driving school that meets the demand for quality driver education in our community.

With our focus on safety, customer satisfaction, and adaptability to changing driving environments, we are confident in our ability to thrive in this essential market.

We are excited to empower individuals with the skills and confidence they need to drive safely and responsibly, contributing to safer roads and a better community.

We are prepared to make the necessary adjustments to ensure our driving school's success and look forward to a future where we are a trusted name in driver education.

You can also read our articles about: - the Business Model Canvas of a driving school - the marketing strategy for a driving school

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a driving school and our financial plan for a driving school .

Initial expenses for our driving school include purchasing and maintaining a fleet of dual-control vehicles, leasing or acquiring a physical location for the administrative office, obtaining the necessary driving school licenses and insurance, developing a comprehensive curriculum, and investing in marketing strategies to attract students.

Our revenue assumptions are based on a thorough analysis of the local demand for driving instruction, taking into account factors such as population growth, the number of individuals reaching driving age, and the general interest in driver education.

We anticipate a steady increase in enrollment, starting with a conservative number of students and expanding as our driving school's reputation for quality instruction and high pass rates grows.

The projected income statement outlines expected revenues from our driving courses, operational costs (vehicle maintenance, fuel, instructor salaries), and administrative expenses (office rent, marketing, administrative staff salaries, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our driving school.

The projected balance sheet reflects assets specific to our business, such as our fleet of vehicles and office equipment, and liabilities including loans and anticipated operational expenses.

It provides a snapshot of the financial standing of our driving school at the end of each fiscal period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to predict our financial needs at any given time. This will assist us in managing our finances effectively and preventing cash flow issues.

The projected financing plan identifies the specific sources of funding we intend to use to cover our startup costs.

The working capital requirement for our driving school will be carefully managed to ensure we have sufficient funds to support our day-to-day operations, such as vehicle upkeep, fuel purchases, and payroll.

The break-even point for our driving school is the number of students needed to enroll in our courses to cover all our costs, including initial investments, and to begin generating a profit.

It will signal the point at which our business becomes financially sustainable.

Performance indicators we will monitor include the profit margin on our driving courses, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in the driving school.

These metrics will aid us in assessing the financial health and overall success of our driving school.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a driving school .

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Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

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But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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sample business plan for truck driving school

Driving School Business Plan Template & Guidebook

If you're looking for the ideal template and guidebook to help you launch your dream driving school business, then the #1 Driving School Business Plan Template & Guidebook is a must-have. This one-stop resource will help you create a comprehensive business plan tailored to your specific needs, giving you the essential foundation required to turn your road dreams into reality. From startup basics, financial forecasting and budgeting to marketing strategies and best practices in the industry, this template and guidebook have everything you need to get your driving school off the ground.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Driving School Business [11 Steps]
  • 10+ Best & Profitable Driving School Business Ideas [2023]
  • 25 Catchy Driving School Business Names:
  • List of the Best Marketing Ideas For Your Driving School Service:

How to Write a Driving School Business Plan in 7 Steps:

1. describe the purpose of your driving school business..

The first step to writing your business plan is to describe the purpose of your driving school business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a driving school business:

Our mission at Driving School is to be the premier provider of quality driving education and training programs. We strive to create a learning environment that is safe and develops the driving abilities of our students, while providing support and guidance to enable them to achieve their highest potential.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Driving School Business.

The next step is to outline your products and services for your driving school business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your driving school business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your driving school business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your driving school business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

sample business plan for truck driving school

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a driving school business?

In order to run a Driving School business, the following equipment, supplies, and permits may be needed:

  • School vehicle (s) with proper registration and liability insurance
  • Office supplies such as forms, file folders, etc.
  • Educational materials such as handbooks, DVDs, CD-ROMs, etc.
  • Safety equipment including seat belts, fire extinguishers, first-aid kits, etc.
  • Business license from local government or state agency
  • Teaching licenses from local or state licensing body

5. Management & Organization of Your Driving School Business.

The second part of your driving school business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your driving school business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Driving School Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a driving school business varies based on many different variables, but below are a few different types of startup costs for a driving school business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your driving school business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your driving school business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your driving school business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

sample business plan for truck driving school

Frequently Asked Questions About Driving School Business Plans:

Why do you need a business plan for a driving school business.

A business plan for a driving school business is essential in order to identify potential growth opportunities, establish clear objectives, and develop strategies for achieving those goals. It is also necessary for seeking out investors, securing funding and lending, and communicating the business vision to stakeholders. Additionally, a well-crafted plan can be used to track progress over time and ensure that the business remains profitable.

Who should you ask for help with your driving school business plan?

You should ask for help from a qualified business consultant, who can help you create a plan tailored to your business. You should also talk to other driving school owners in your area and industry experts for ideas and advice. Additionally, your local small business development center or chamber of commerce may be able to provide resources to help you create a business plan.

Can you write a driving school business plan yourself?

Yes, it is possible to write a driving school business plan yourself. A thorough research of your local market and an understanding of the costs associated with running a driving school are essential components for success. Additionally, you should familiarize yourself with local regulations, licensing requirements, and insurance considerations. Developing a marketing plan, estimating potential profits and analyzing your competition are also important parts of a successful business plan. Finally, be sure to include a timeline of when you plan to open the business, as well as your overall long-term goals.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

BizFundingResource.com

Truck Driving School Business Plan and SWOT Analysis

Truck Driving School Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Truck Driving School Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Truck Driving School business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready!
  • Complete Industry Research
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PDF Format
  • Meets SBA Requirements

The demand for truck drivers has increased substantially over the past two years as the amount of fees that are generated from freight transportation have increased substantially. In fact, recent reports suggest that there are nearly 70,000 open positions for truck drivers available within the United States but these positions are going unfilled despite the fact that many companies are beginning to offer starting salaries ranging anywhere from $80,000 to $100,000 per year for the services. One of the common thoughts as it relates to why there was such demand for truck drivers within the United States is that many people are anticipating that these positions will be taken by automation and as such individuals are no longer looking to become truck drivers as a long term career. However, it is expected that the complete automation of freight transportation will not occur for at least 20 years.

As such, the very strong demand for licensed commercial drivers is significant and many entrepreneurs have sought to launch truck driving schools in order to meet this demand. When starting a truck driving school the startup costs typically are anywhere from $250,000 all the way up to about $1 million depending on whether or not the tractor-trailers are going to be acquired directly in order to train students how to properly drive them. This is typically the largest start of expense as it relates to starting a new truck driving school. Additionally, when the other complicated factors when starting this type of business is at a significant amount of licensure is required from both the federal government as well as the state in which the company will be doing business. The licensure allows truck driving schools to properly issue certificates of completion for an approved truck driving class. In turn, this certificate allows an individual to apply for their CDL license in order to operate as a long-haul or short haul truck driver. The gross margins generated from the services typically ranges anywhere from 85% to 95% depending on whether or not the individuals will be allowed to pay as they go or will be required to pay all their tuition up front. Most truck driving schools charge fees equal to $2,500 to $8,000 for training services.

Banks, lenders, financial institutions, and private investors to place capital with truck driving schools given their economically secure nature and the large amount of tangible assets that are acquired with the startup funds. An entrepreneur that is looking to start a new truck on the school is a very good candidate for a business loan. When developing the business plan for truck driving school a three-year profit and loss statement should be included as well as a cash flow analysis, balance sheet, breakeven analysis, and business ratios page. For industry research, there are approximately 1,500 schools within the United States that provide certification for a CDL license. Each year, these businesses aggregate we generate about $4 billion revenue and provide jobs for about 50,000 people. In addition to discussing the financial results and industry research within the business plan – a full demographic analysis of individuals that are going to be potential students of the business should be included as well. This includes taking a look at median household income, median house value, population size, and population density. It should also be noted that an examination of the educational backgrounds of the people within the target market should be included as well given that many people are graduating from high school who may not be going to college may entertain a career as a commercial truck driver.

A truck driving school SWOT analysis should be produced as well. Truck driving schools – which are in very high demand at the moment – almost always are able to remain profitable and cash flow positive as people graduated from high school as well as college are looking for high-paying careers. As such, the demand for certification as a commercial truck driver does not wane in times of economic recession. In fact, the demand during economic recession for a new skill among workers typically makes these businesses immune from negative changes in the economy. The gross margins generated from the services are high, the barriers to entry are considered to be moderately high, and truck schools can be very lucrative if operated properly.

As it relates to weaknesses, there is expected to be a finite time of which truck driving schools will remain as economically viable businesses. This is primarily due to the fact that automation will eventually allow trucks to operate autonomously without a human driver. However, this may not be the case in laws may require a truck driver is on board even if it is a computer driving the truck. As such, while this is a risk faced by these businesses and it is considered a weakness – this weakness is not expected to take hold for many years.

For opportunities, truck driving schools can rapidly expand if they are able to expand their initial operations by increasing the capacity for class-size. Additionally, these businesses can establish new locations in other metropolitan area markets. Again, almost all financial institutions are willing to provide ongoing capital support for truck driving schools given their economic viability, large tangible asset base, and very strong demand in the market.

For threats, again automation is good to be the biggest threat faced by these businesses. While competitive threats do exist – the demand among companies for quality truck drivers is substantial and competitive threats should be considered minimal at this time.

A truck driving school marketing plan should be developed as well in conjunction with the business plan as well as the SWOT analysis. Foremost, most truck driving schools and related businesses do engage in a number of referral relationships with high school guidance counselors, college career counselors, and related employment agencies that have individuals are looking for jobs. This is going to be the foremost way in which most truck driving schools are able to create a very strong branding themselves within the market. Additionally, truck driving schools will frequently maintain profiles on social media platforms such as FaceBook, Google+, and Twitter in order to make individuals aware of the substantial opportunities that exist by being a truck driver. Additionally, there are number of community organizations that focus on employment that can act as referrals to the company’s social media pages. Although this is primarily not the best way to market a new truck driving school – it does assist with increasing the ongoing visibility of the business.

Beyond direct relationships with guidance counselors, many truck driving schools will take out booths at career expos and career fairs. This is one of the other ways in which a very strong return on investment can be generated as it relates to developing a substantial visibility for the truck driving school. The proprietary website should also be developed in conjunction with the truck driving schools other marketing campaigns so the individuals can quickly find the business and learn about the programs offered. On the proprietary website, all applicable licensure and certification should be shown so that an individual becomes aware of the fact that they will be receiving an appropriate certificate upon completion of the course. Many of these websites also have information regarding tuition assistance programs and tuition loan programs that allow commercial truck drivers to affordably acquire their necessary educations and certificates.

Truck driving schools will continue to be one of the mainstay vocational institutions within the United States for the next 20 years. Although automation is going to drastically change the way that freight is shift within the United States, at this time the demand for truck drivers that can render the services is substantial and it will continue to be ongoing for the foreseeable future. The regulations and laws that will be applicable to new technologies that are integrated into trucking and freight transportation are going to be subject to a substantial amount debate, and as such – these businesses will remain economically viable and highly lucrative for the foreseeable future.

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ProfitableVenture

How to Start a Truck Driving School Business

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry » Truck Driving School

Truck Driving School Business

Do you want to start a truck driving school? If YES, here is a detailed guide on how to start a truck driving school business with no money or experience plus a sample truck driving school business plan template.

If you are conversant with driving jobs, you will know that those that make huge money from driving are those that drive trucks/trailers. This is because truck drivers are known to drive for long distances as they transport goods from one city to another.

Driving trucks require extra expertise especially if the truck is a heavy duty truck. So if you intend starting your own truck driving school in any part of the world, you must be ready to work hard and smart.

Starting a truck driving school is capital intensive and it requires accreditation (permit and license) from the government of your country because upon graduation, students from your driving school will apply to obtain Class A Commercial Driver’s License (CDL) from your state government.

Starting a truck driving school requires accreditation from the government of your country. You can search for the organization responsible for issuing license (driver’s license, vehicle license, plate number et al) in your country from the internet and apply for accreditation for your school.

The truth is that the facility you have on ground to run your truck driving school will first be inspected before you can get approval to run the school.

If your truck driving school is not accredited by the government of your country, any certificate you issue to grandaunds of your driving school will not be honored and as such they won’t be issued Class A Commercial Driver’s License (CDL) when they apply for it.

Lastly, before launching your truck driving school, ensure that you read this article and you will be well equipped. You can start your truck driving school from a small town in the United States and if you are consistent and creative, it won’t be too long before your brand becomes nationally recognized.

Steps to Starting a Truck Driving School Business

1. understand the industry.

Truck driving school falls under the trade and technical school industry and establishments in the industry offer vocational and technical training in a wide range of technical subjects and trades. The trainings offered by trade and technical schools often lead to job-specific certification.

Instruction may be provided in diverse settings such as the company’s training facilities, the workplace, the home or through distance-learning methods. Key areas in this industry include music schools and musical instrument training, cosmetology and barber schools, flight training, truck driving training, apprenticeship and other technical training.

The Trade and Technical Schools industry that truck driving training school is a part of is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the united states of America alone, there are about 8,876 registered and licensed trade and technical schools scattered all across the United States responsible for employing about 127,260 people and the industry rakes in a whooping sum of $13 billion annually.

The industry grew at -1.1 percent annual growth within 2011 and 2016. It is important to state that there are no establishments in this industry that have a lion market share.

A recent report released by IBISWorld shows that the industry exhibits a low degree of market share concentration. IBISWorld estimates that only Roadmaster is capable of garnering a noteworthy market share, due largely to their 13 locations across the country.

Beyond Roadmaster, the industry is comprised of many small driving schools operating on a local or regional basis. Driving schools with fewer than 10 employees are estimated to account for over half of all establishments.

With only a few employees, the ability of staff to handle high volumes of students (and increase market share through increased tuition collection) is limited. Further, this type of instruction is usually handled on a one-on-one basis. With the ongoing decline in truck driving as a profession, establishments keep their costs low by hiring only necessary staff.

Due to the fact that it can be somehow stressful to get government accreditation for a standard vocational school in the United States, it will be safe to say the industry is under saturated. It is important to state that entrepreneurs who are into training people on various trades/skills such as how to drive, how to play musical instrument, how to cook and how to dance et al can easily be found without stress.

Some of the factors that encourage entrepreneurs to start their own truck driving training school despite the fact that the business is challenging could be that the business is profitable. Starting a truck driving training school requires professionalism and a good grasp of the skills you want to teach people.

Besides, you would need to get the required certifications and licenses and also meet the standard for such business before you can be allowed to start a standard truck driving training school in the United States. One good thing about truck driving training schools is that there is a readily available market for their services.

So, if you are well positioned and you know how to impart truck driving skills to students, you will always smile to the bank.

2. Conduct Market Research and Feasibility Studies

  • Demographics and Psychographics

The demographic and psychographic composition of those who require the services of truck driving training schools cut across male and females who want to learn how to drive trucks.

So, if you are looking towards defining the demographics for your truck driving training school, then you should make it all encompassing; it should include every adult in and around the location where your truck driving training school is located.

3. Decide Which Niche to Concentrate On

It is important to state that there is no niche area in the truck driving training school line of business. This is so because truck driving training school is a niche area in the driving school cum trade and technical schools industry.

The Level of Competition in the Industry

Truck driving school business is a competitive business because it is not difficult to start and any entrepreneur who intends to go into this business should ensure that they carry out thorough feasibility studies and market research so that the risks associated with this type of business can be greatly minimized.

The first thing to consider before launching this business is to know how to secure all the required licenses and permits, the road network in your chosen location, the ideal insurance and the type of trucks needed to run this type of business.

The truth is that no matter the level of competition in an industry, if you have done your due diligence and you brand and promote your business properly, you will always make headway in the industry. Just ensure you are good at imparting truck driving skills, you can deliver excellent customer care services and you know how to attract and reach out to your target market.

There are several truck driving training schools scattered all around the United States. So, if you choose to start your own truck driving training school business in the United States, you will definitely meet competitions amongst other truck driving training schools.

Besides, there are larger truck driving training schools that determine the trends in the industry and you should be ready to compete with them for customers.

4. Know Your Major Competitors in the Industry

In every industry, there are always brands that perform better or are better regarded by the customers and general public than others.

Some of these brands have been in the industry for a long time, while others are best known for how they conduct their businesses and the results they have achieved over the years. These are some of the leading truck driving training schools in the United States of America and also in the globe;

  • CDS Tractor Trailer Training
  • Vocational Training & Resource Center
  • Ozarks Technical Community College Transportation Training Institute
  • Katlaw Truck Driving Schools
  • United States Truck Driving School, Inc.
  • All American Driving School
  • The Driving Academy
  • R. England trucking company
  • CRST’s Training Program
  • Stevens trucking

Economic Analysis

When it comes to starting a truck driving training school, you just have to get your feasibility studies and market research right before venturing into the business. It is good to mention that starting a standard truck driving training school is not for rookies; it is for professionals who have the required experience to train people on how to drive trucks.

Starting this kind of business entails that you acquire the required technical skills, professional certifications, government approval/accreditation and also build good working relationships with stakeholders in the industry. If you are already a major player in the trade and technical schools industry before venturing out to start your own truck driving training school, this might not be an issue.

Depending on the scale you want to start from, you might require as much as multiple thousands of dollars to strike this off and at the same time you might need far less than that if you choose to start the school on a small scale.

You will be expected to hire the services of experts that will help you with a comprehensive economic and cost analysis of the businesses. If you get your economic and cost analysis right before launching the business, you may not have to stay the long before you break even.

5. Decide Whether to Buy a Franchise or Start from Scratch

When it comes to starting a business of this nature, it will pay you to buy the franchise of a successful truck driving training school as against starting from the scratch. Even though it is relatively expensive to buy the franchise of an established truck driving training school brand, but it will definitely pay you in the long run.

But then again, if you truly want to build your own brand after you must have proved your worth in the truck driving school industry, then you might just want to start your own business from the scratch. Starting from the scratch will afford you the opportunity to conduct thorough market survey and feasibility studies before choosing a location to launch the business .

It is important to establish that most of the successful truck driving training schools around started from the scratch and they were able to build a solid business brand.

It takes dedication, hard work and determination to achieve business success and of course you can build your own truck driving training school business to become a successful brand with clients from all across the city where your truck driving training school business is located.

6. Know the Possible Threats and Challenges You Will Face

No matter the part of the world you reside in, if you decide to start your own truck driving training school today, one of the major challenges you are likely going to face is the presence of well – established truck driving training schools and also regular driving school, CDL training schools and freelancers who also teach people how to drive trucks.

The only way to avoid this challenge is to create your own market; you can start by targeting high school leavers in your immediate community.

Other threats that you are likely going to face as a truck driving training school operating in the United States are unfavorable government policies , the arrival of a competitor within your location of operation and global economic downturn which may affect businesses such as truck driving training school.

There is hardly anything you can do as regards these threats other than to be optimistic that things will continue to work for your good.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

In the business world, if you are considering starting a truck driving training school, the legal entity you choose will go a long way to determine how big the business can grow. You have the option of either choosing a general partnership, or limited liability company for your truck driving training school.

Ordinarily, general partnership should have been the ideal business structure for a small – scale truck driving training school especially if you are just starting out with a moderate capital with less than 4 training trucks, in a small community handling a handful of students per time.

But if your intention is to grow the business and have students from all across the United States of America, then choosing general partnership is not an option for you. Limited Liability Company, LLC will cut it for you. Setting up an LLC protects you from personal liability.

If anything goes wrong in the business, only the money you invested into the limited liability company will be at risk. It is not so for general partnerships. Limited liability companies are simpler and more flexible to operate and you don’t need a board of directors, shareholder meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your truck driving training school; limitation of personal liability, ease of transferability, admission of new owners and investors’ expectation and of course taxes.

If you take your time to critically study the various legal entities to use for your truck driving training school, you will agree that limited liability company is most suitable. You can start this type of business as limited liability company (LLC) and in future convert it to a ‘C’ corporation or an ‘S’ corporation especially when you have the plans of going public.

Upgrading to a ‘C’ corporation or ‘S’ corporation will give you the opportunity to grow your truck driving training school so as to compete with major players in the industry; you will be able to generate capital from venture capital firms, you will enjoy separate tax structure, and you can easily transfer ownership of the company.

8. Choose a Catchy Business Name

When it comes to choosing a name for your business, it is expected that you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. If you are considering starting your own truck driving training school, here are some catchy names that you can choose from;

  • Cross Country® Truck Driving Training School, LLC
  • ITK® Truck Driving Training School, LLC
  • Lionel Noble® Truck Driving Training College
  • Allen Dickson™ Truck Driving Training College
  • Capital Express® Truck Driving Training Center
  • All Nation® Truck Driving Training School
  • Golden Trunk® Truck Driving Training School
  • Rex Tyson and Sons® Truck Driving Training School
  • Mountain Top® Truck Driving Training School
  • Delta Force® Truck Driving Training Academy

9. Discuss with an Agent to Know the Best Insurance Policies for You

In the United States of America and in most countries of the world, you can’t operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. So, it is imperative to create a budget for insurance policy covers and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your truck driving training school.

Here are some of the basic insurance policy covers that you should consider purchasing if you want to start your own truck driving training school in the United States of America;

  • General insurance
  • Auto Insurance
  • Collision Damage Waiver
  • Personal Accident Insurance
  • Personal Effects Coverage
  • Commercial Auto Liability
  • Risk Insurance
  • Health insurance
  • Liability insurance
  • Workers Compensation
  • Overhead expense disability insurance
  • Business owner’s policy group insurance
  • Payment protection insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

If you are considering starting your own truck driving training school, usually you are required to file for intellectual property protection. This is because the nature of the business makes it possible for you to challenge organizations and individuals in court for illegally making use of your company’s intellectual properties (training manuals that you produce).

So also, if you want to protect your company’s logo and other documents or software that are unique to you or even jingles and media production concepts, then you can go ahead to file for intellectual property protection. If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by USPTO.

11. Get the Necessary Professional Certification

Irrespective of the results you produce when training your students on how to drive trucks, professional certification is one of the main reasons why some truck driving training schools stand out. If you want to make an impact in the driving school industry, you should work towards acquiring all the needed certifications.

Certification validates your competency and shows that you are highly skilled, committed to your career, and up-to-date in the competitive market. These are some of the certifications you can work towards achieving if you want to run your own truck driving training school;

  • Certified Truck Driver – National Safety Council
  • Professional Truck Driving Instructor Certification
  • Degree or Diploma in Transportation and Logistics Related Courses

Please note that you cannot successfully run a truck driving training school in the United States and in most countries of the world without acquiring professional certifications and business license, even if you have adequate experience cum background in truck driving.

12. Get the Necessary Legal Documents You Need to Operate

The importance of having the necessary documentations in place before launching a business in the United States of America cannot be overemphasized especially a truck driving training school. It is a fact that you cannot successfully run any business in the United States without the proper documentations.

If you do, it won’t be too long before the long arm of the law catches up with you. Here are some of the basic legal documents that you are expected to have in place if you want to legally run your own truck driving training school in the United States of America;

  • Certificate of Incorporation
  • Federal Tax Payer’s ID
  • State Permit
  • Commercial Driver’s License (CDL)
  • Accreditation Letter / Certificate
  • Business License and Certification
  • Business Plan
  • Education / Training Curriculum
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Consulting contract documents
  • Online Terms of Use
  • Online Privacy Policy Document
  • Apostille (for those who intend operating beyond the United States of America)
  • Company Bylaws
  • Memorandum of Understanding (MoU)

13. Raise the Needed Startup Capital

Apart from the required certifications and hands-on experience, starting a truck driving training school can be cost effective. Purchasing training trucks, equipment and tools and paying your employees are part of what will consume a large chunk of your startup capital.

When it comes to financing a business, one of the major factors that you should consider is to write a good business plan . If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business or to partner with you.

Here are some of the options you can explore when sourcing for startup capital for your truck driving training school;

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for Loan from your Bank
  • Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors
  • Source for soft loans from your family members and your friends

14. Choose a Suitable Location for your Business

Truck driving training school and most training and educational based type of businesses require that you see physically with your clients hence it must be located in a good location; a location that is prone to both human and vehicular traffic and a location that has an appreciable number of school leavers and growing population if indeed you want to enroll loads of students in your truck driving training school.

It cannot be overemphasized that the location you chose to open your truck training school is key to the success of the business, hence entrepreneurs are willing to rent or lease a facility in a visible location; a location where the demography consists of potential truck drivers who have the purchasing power.

It is important to note that a business facility in good location does not come cheap hence you should be able to allocate enough fund for leasing / renting in your budget.

If you are new to the dynamics of choosing a location for your business, then you should feel free to talk to a business consultant or a realtor who has a full grasp of the city and perhaps country you intend starting your truck driving training school.

15. Hire Employees for your Technical and Manpower Needs

There are no special technologies or equipment needed to run a truck driving training school, as all you would need are your trucks and training manuals. You will have to decide on how many trucks you intend to start with, bearing in mind that the higher the number of trucks and professional truck drivers your business owns, the more earnings your business makes.

The trucks have to be well maintained so that you can enjoy high turnover. You could decide to contract the maintenance out, or hire your own maintenance staff which could prove more expensive for your start-up business initially.

In order to run a small administrative office, you will definitely need computers, internet facility, telephone, fax machine and office furniture (chairs, tables, and shelves). These tools and instruments can be purchased as fairly used especially if you have limited finance to meet your budget.

When it comes to choosing between renting and leasing a facility for a truck driving training school, the size of the truck driving training school you want to build, and your entire budget should influence your choice. If you have enough capital to run a standard truck driving training school, then you should consider leasing a facility; when you lease, you will be able to work with long – term planning, structuring and expansion.

As regards the number of employees that you are expected to kick start the business with, you would need to consider your finance before making the decision. Averagely, you would need a Chief Executive Officer/Principal Partner, School Administrator, Instructors/Coaches, Business Developer, Accountant (Bursar), Customer Service Executive/Front Desk Officer.

You would need a minimum of 5 to 10 key staff to effectively run a medium scale but standard truck driving training school. Please note that there will be times when you are expected to go out of your way to hire experts to help you handle some high – profile students especially from huge corporations.

The Services Delivery Process of the Business

Truck driving training school and skill acquisition centers are established with the aim of teaching students technical and trade skill set. A student is expected to enroll in a truck driving training school if they are trade or technical skills he or she wants to acquire.

As it relates to a truck driving training school, any student that enrolls has two basic aims of enrolling in the school. Firstly, they want to learn how to drive trucks, and secondly to be able to obtain their driver’s license. So, when a student pays for the training, they are expected to achieve the above within a stated period.

16. Write a Marketing Plan Packed with ideas & Strategies

In other to capture a fair share of the available market in your location, you would need strong online presence; a good website and ensure that it is Search Engine Optimization (SEO) compliant. The truth is that your website ensures that your business remains visible to your existing and potential customers.

You can even ensure that your customers get to book and pay online so as to make it more convenient for them.. So, when you are drafting your marketing plans and strategies for your truck driving training school, make sure that you create a compelling personal and company’s profile.

Aside from your qualifications and experience, it is important to clearly state in practical terms what you have been able to achieve in time past as it relates to truck driving and the trade and technical schools industry and the organizations you have trained in time past. This will help boost your chances in the market place when sourcing for students.

Please note that in most cases, when sourcing for clients from corporate organizations and other institutions, you will be called upon to defend your proposal, and so you must be pretty good with presentations. Here are some of the platforms you can utilize to market your truck driving training school;

  • Introduce your business by sending introductory letters alongside your brochure to all the corporate organizations, haulage companies, transport and logistics companies, trucking companies, high school leavers, local community, aspiring entrepreneurs, and households within and outside the city you are operating in who have the capacity to pay for your services
  • Advertise your truck driving training school in relevant magazines, radio and TV stations
  • List your truck driving training school on local directories / yellow pages
  • Attend international vocational education expos, seminars, and business fairs et al
  • Create different packages for different category of students and clients in order to work with their budget
  • Leverage on the internet to promote your truck driving training school (when you blog regularly on key issues as it relates to your business, people who consider you an expert in the field)
  • Join local chambers of commerce and industries around you with the aim of networking and marketing your services; you are likely going to get referrals from such networks.
  • Engage the services of marketing executives and business developers to carry out direct marketing

17. Work Out a Reasonable Pricing for your Services & Products

One key factor that will help you offer your truck driving training services at a price that is highly attractive is to ensure that you source your capital from sources that won’t put pressure on you. So also, it is important that you purchase your training equipment, tools, instruments and materials directly from the manufacturers or from wholesale distributor.

If need be, you can purchase these equipment, tools, machines and instruments from fairly used market. It will still save you some bucks.

Another strategy that will help you offer your truck driving training services at the right price is to ensure that you cut operational cost to the barest minimum and channel your efforts towards marketing and promoting your brand name. Aside from the fact that this strategy will help you save cost, it will also help you get the right pricing for your products and services.

18. Develop Iron-clad Competitive Strategies to Help You Win

The trade and technical schools industry and driving school line of business is a competitive industry, and you must come up with unique strategies to be able to outsmart your competitors. Part of what you need to do in order to stay competitive in the industry is to continue to churn out students who will go out there to become professional truck drivers.

Organizations and people will always run to you if they know that you have a better option as it relates to training them on how to drive trucks and easily obtaining the appropriate driver’s license from the issuing authority. Another strategy that you can adopt is to ensure that your organization is well positioned; key members of your team are highly qualified and certified as it relates to their job roles.

19. Brainstorm Possible Ways to Retain Clients & Customers

When it comes to business, no matter the industry that you choose to pitch your tent in, one of the easiest ways to increase customer retention and perhaps attract new customers is to produce results and satisfy your customers always.

If your customers are satisfied with your services delivery, they can hardly source for alternative service provider or products. If you can continue to churn out students who are considered professional commercial truck drivers and your training service delivery is excellent, then you won’t struggle to maintain loyal students and clientele base.

Part of what you need to do to achieve this is to track progress, results or outputs with the aim of improving on them quickly as the case demands. When it comes to managing your customers, and building loyal clientele base, you should purchase a customized CRM software.

With a customized CRM system, you can easily stay in touch with your clients (you can carry out quick surveys, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk sms and customized e – mails and above all, you can easily receive complaints and feedback from them).

20. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

If you are in business and you are not deliberate about boosting you brand awareness and communicating your corporate identity, then you should be ready to take on whatever the society portray your business to be. One of the secrets of larger corporations is that they are willing to spend fortunes to boost their brand awareness and to continue to communicate their corporate identity the way they want people to perceive them.

If your intention of starting a truck driving training school is to grow the school beyond the city where you are going to be operating from to become a national and international brand, then you must be ready to spend money on promotion and advertisement of your brand.

In promoting your brand and corporate identity, you should leverage on both print and electronic media and also social media (the internet). As a matter of fact, it is cost effective to use the internet and social media platforms to promote your brands, besides it is pretty much effective and wide reaching.

Below are the platforms you can leverage on to boost your brand and promote and advertise your truck driving training school;

  • Place adverts on educational related magazines and newspapers, radio and TV stations.
  • Encourage the use of word of mouth publicity from your loyal customers
  • Leverage on the internet and social media platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote your truck driving training school.
  • Ensure that we position your banners and billboards in strategic positions all around your city
  • Distribute your fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, high school leavers, churches and other religious centers, local community, haulage companies, transport and logistics companies, trucking companies, aspiring commercial truck drivers, and households within and outside the city you are operating in who have the capacity to pay for your services by calling them up and informing them of your truck driving training school and the services you offer
  • Advertise your truck driving training school in your official website and employ strategies that will help you pull traffic to the site
  • Brand all your official trucks and ensure that all your staff members wear your branded shirt or cap at regular intervals.

Related Posts:

  • Truck Driving School Business Plan [Sample Template]
  • How Much Does It Cost to Start a Truck Driving School?

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Trucking Business Plan Template

Written by Dave Lavinsky

Trucking Company Business Plan

You’ve come to the right place to create your trucking business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their trucking companies.

Trucking Business Plan Example

Below is a sample trucking business plan template to help you write a trucking business plan for your own company.

Executive Summary

Business overview.

On The Road Trucking (OTRT) is a new trucking company located in Dallas, Texas. The company was founded by Michael Williams, a trucking and logistics professional who has over 20 years of management experience in trucking and logistics. Michael is confident in his ability to effectively negotiate contracts, oversee drivers and employees, and minimize costs as he ventures out to start his own trucking company. Michael plans on recruiting a team of highly qualified drivers, sales representatives, client relationship managers, and dispatchers to carry out the day-to-day operations of the company.  

On The Road Trucking will provide a comprehensive array of trucking and logistics services for any business or individual in need of freight distribution. OTRT will use the latest technology to ensure that every shipment is distributed efficiently and handled with the best of care. On The Road Trucking will be the ultimate choice in the Dallas, Texas area for customized trucking services.

Product Offering

The following are the services that On The Road Trucking will provide:

  • Dedicated fleet services
  • Flatbed transportation services
  • Local distribution services
  • Logistics services
  • Warehousing services

Customer Focus

On The Road Trucking will target all businesses and individuals in need of freight services. OTRT will begin by targeting small business owners in need of distribution services and individuals in need of shipping services who may not be able to get service from a larger trucking company because their shipment size is too small. No matter the client, On The Road Trucking will deliver a customer-centric experience where they will customize each shipment to match the customer’s specific requirements. 

Management Team

On The Road Trucking will be owned and operated by Michael Williams. He has recruited another experienced trucking professional and former CPA, Steve Brown to be the CFO of the new company and manage the financial oversight of the accounting department. 

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Steve Brown has been the accounting manager for a local trucking company for over ten years. Prior to his experience in trucking, Steve worked as a CPA in a local tax firm. Michael relies strongly on Steve’s attention to detail, diligence, and focus on cost-saving solutions.

Success Factors

On The Road Trucking will be able to achieve success by offering the following competitive advantages:

  • Proactive, helpful, and highly qualified team of sales representatives and dispatchers that are able to effectively navigate the journey of both customers and drivers. 
  • Customized service that allows for a small business or an individual to have their requirements accommodated. On The Road Trucking takes care of everything from truck inspections and maintenance to scheduling drivers, loading/unloading, and short-and-long range distribution. 
  • On The Road Trucking offers the best pricing for customized and small shipments compared to the competition.

Financial Highlights

On The Road Trucking is seeking $300,000 in debt financing to launch its trucking business. The funding will be dedicated towards securing the warehouse and purchasing the trucks. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

  • Warehouse build-out: $50,000
  • Trucks, equipment, and supplies:  $20,000
  • Three months of overhead expenses (payroll, rent, utilities):  $180,000
  • Marketing costs: $30,000
  • Working capital:  $20,000

The following graph below outlines the pro forma financial projections for On The Road Trucking.

successful trucking company financial highlights

Company Overview

Who is on the road trucking .

On The Road Trucking is a newly established trucking company in Dallas, Texas. On The Road Trucking will be the most reliable, secure, and efficient choice for small business owners and individuals in Dallas and the surrounding communities. OTRT will provide a personalized approach to trucking services for anyone in need of freight transportation. Their full-service approach includes comprehensive truck driver oversight, short-distance distribution, small shipments, and customized service.   

  On The Road Trucking’s team of professionals are highly qualified and experienced in trucking and logistics operations. OTRT removes all headaches that come with dealing with trucking companies and ensures all issues are taken care off expeditiously while delivering the best customer service.

On The Road Trucking History

OTRT is owned and operated by Michael Williams, a long-time trucking and logistics professional who has a Business Management degree. He worked at a local trucking company for over two decades where he served as Lead Transportation Manager for the last five years, and is well-versed in all aspects of the trucking and transportation industry. Micheal used his industry expertise to reach out to potential customers who may need small-size distribution services that are not offered by larger trucking businesses and letting them know about the services OTRT will offer. 

Since incorporation, On The Road Trucking has achieved the following milestones:

  • Registered On The Road Trucking, LLC to transact business in the state of Texas. 
  • Identified the target location for the warehouse. 
  • Contacted numerous small businesses to let them know about the services that will be offered. 
  • Began recruiting drivers, sales representatives, and dispatchers. 

On The Road Trucking Services

The following will be the services On The Road Trucking will provide:

Industry Analysis

As the primary source of land freight distribution in the United States, the trucking industry is a $730B industry. 

There are approximately 900,000 available truck drivers across the country. The demand for drivers is much higher than the supply, which means there is a lot of opportunity for new companies to recruit people to become truck drivers by offering them better incentives than currently being offered by larger trucking companies. Additionally, a new trend in trucking is the increasing popularity of shorter or local hauls compared to long-distance. This poses an opportunity for companies to cater to the customers demanding short-distance hauls. 

Some challenges for trucking industry operators include rising fuel costs and an increased use of online booking and monitoring technology, which can leave traditional companies behind if they are using outdated systems. New entrants can benefit from using the latest technology from the outset, providing drivers with incentives to work with them, and implementing cost-effective solutions to reduce their fuel costs. 

Customer Analysis

Demographic profile of target market.

On The Road Trucking will target anyone in need of trucking services in Dallas, Texas and surrounding areas. Primarily, the company will target small businesses and individuals that may need local distribution or have small size hauls.  Below is a snapshot of this market.

Customer Segmentation

OTRT will primarily target the following customer profiles:

  • Small business owners
  • Small manufacturing companies
  • Individuals in need of freight transportation services

Competitive Analysis

Direct and indirect competitors.

On The Road Trucking will face competition from other companies with similar business profiles. A company description of each competitor is below.  

Texas Truck Services

Texas Truck Services provides trucking services, logistics services, freight distribution, and warehousing services. Located in Dallas, Texas Truck Services offers local service to the Dallas area. Texas Truck Services’s team of experienced professionals assures the hauls are run smoothly, freeing the customer from worry over whether their shipments will arrive on time and in good condition.   

US Trucking & Logistics

US Trucking & Logistics is a Dallas-based trucking and logistics company that provides freight distribution services for small businesses across Texas. The management team is composed of former truck drivers and business management professionals who are familiar with the trucking industry in Texas. US Trucking & Logistics uses electric vehicles to reduce its fuel costs, which allows the company to pass these savings on to its customers.   

Best Trucking

Best Trucking is a trusted Dallas-based trucking company that provides superior trucking and logistics service to customers in Dallas and the surrounding areas. Best Trucking provides shipping, receiving, packaging, and disposal services. The Best Trucking team of logistics experts ensures that each shipment is delivered with the highest security standards and that the entire freight process is smooth and seamless for its customers.   

Competitive Advantage

On The Road Trucking will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of trucking and logistics experts with extensive experience in the field. 
  • Use of the latest trucking and logistics technology to ensure each haul is handled with the best of care and delivered efficiently. 
  • On The Road Trucking offers local distribution and takes small hauls that may be denied by larger trucking companies. 

Marketing Plan

Brand & value proposition.

On The Road Trucking will offer the following unique value propositions to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of trucking services (shipping, receiving, monitoring, short-distance, small hauls).
  • Customized approach to freight distribution, leveraging technology and flexibility to provide the highest quality of service to its customers. 

Promotions Strategy 

The promotions strategy for On The Road Trucking is as follows:

Word of Mouth/Referrals Michael Williams has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Once Michael advised them he was leaving to open his own trucking business, they committed to follow him to his new company and help spread the word of On The Road Trucking.

Professional Associations and Networking On The Road Trucking will become a member of Texas Trucking Association (TTA), and American Trucking Association (ATA). They will focus their networking efforts on expanding their client network.

Print Advertising On The Road Trucking will invest in professionally designed print ads to include in industry publications.

Website/SEO Marketing On The Road Trucking will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services. The website will also list their contact information and provide information for people looking to become drivers. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Dallas trucking company” or “trucking near me”, On The Road Trucking will be listed at the top of the search results.  

The pricing of On The Road Trucking will be moderate and on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for On The Road Trucking.

Operation Functions:

  • Michael Williams will be the Co-Owner and President of the company. He will oversee all staff and manage client relations. Michael has spent the past year recruiting the following staff:
  • Steve Brown – Co-Owner and CFO who will be responsible for overseeing the accounts payable, accounts receivable, and managing the accounting department. 
  • Beth Davis – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting. She will report directly to Steve Brown. 
  • Tim Garcia – Marketing Manager who will provide all marketing, advertising, and PR for OTRT.
  • John Anderson – Safety Manager who will provide oversight on all maintenance and safety inspections of the vehicles and drivers. 

Milestones:

On The Road Trucking will have the following milestones complete in the next six months.

7/1/2022 – Finalize lease on warehouse

7/15/2022 – Finalize personnel and staff employment contracts for the management team

8/1/2022 – Finalize contracts for sales representatives, dispatchers, and initial drivers

9/15/2022 – Begin networking at industry events 

10/22/2022 – Begin moving into On The Road Trucking warehouse and securing trucks

11/1/2022 – On The Road Trucking opens for business

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades, most recently as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Financial Plan

Key revenue & costs.

The revenue drivers for On The Road Trucking are the trucking fees they will charge to the customers for their services. Most trucking companies charge a per-mile rate. Average per-mile rates vary, but are typically between $2.30-3.30. 

The cost drivers will be the overhead costs required in order to staff a trucking operation. The expenses will be the payroll cost, rent, utilities, fuel and maintenance for the trucks, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Trucks in Fleet: 10
  • Average Fees per Truck per Month: $20,000
  • Warehouse Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, trucking business plan faqs, what is a trucking business plan.

A trucking business plan is a plan to start and/or grow your trucking business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your trucking business plan using our Trucking Business Plan Template here .

What are the Main Types of Trucking Companies?

There are a number of different kinds of trucking companies, some examples include: For- Hire Truckload Carriers, Less Than Truckload Carriers, Hotshot Truckers, Household Movers and Inter-Modal trucking.

How Do You Get Funding for Your Trucking Business Plan?

Trucking companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a trucking company and a transportation business plan.

What are the Steps To Start a Trucking Business?

Starting a trucking business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 

1. Develop A Trucking Business Plan - The first step in starting a business is to create a detailed trucking business plan that outlines all aspects of the venture. Starting a trucking company business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your trucking business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your trucking business is in compliance with local laws.

3. Register Your Trucking Business - Once you have chosen a legal structure, the next step is to register your trucking business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your trucking business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Trucking Equipment & Supplies - In order to start your trucking business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your trucking business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful trucking business:

  • How to Start a Trucking Business

Where Can I Get a Trucking Business Plan PDF?

You can download our free trucking business plan template PDF here . This is a sample trucking business plan template you can use in PDF format.

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How to Write a Driving School Business Plan

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In this article, we discuss components of most business plans, according to the U.S. Small Business Administration, tailored to your driving school’s needs.

Executive Summary

Your readers, creditors and investors, want to know why your driving school will succeed. Your goal is to show that you are a good investment. For this reason, the Executive Summary may be the most important section in your business plan.

Here, you give your reader a snapshot of where your company is and where you want to take it. Show them why your driving school will thrive. Typically, entrepreneurs write this after they’ve written the rest of their business plan.

If your driving school is established, include such information as a Mission Statement, Growth Highlights, and a Summary of Future Plans.

If you are just starting out on this business adventure, focus on your background and why you decided to open your school. Show your reader you’ve studied the market and that you’re bringing a unique approach.

Company Description

After the Executive Summary, give your readers a more grounded view of your business. In the Company Description, you can quickly communicate how your driving school stand out.

This section is essentially an extended elevator pitch for readers and potential investors. Tell them who your customers are as specifically as you can, and explain your competitive advantages. For example, offering behind-the-wheel training, classroom training, and road tests may make you more competitive than many other driving schools in your area.

Market Analysis

After your pitch, your reader will want to see proof to back it up. The Market Analysis section is where you can describe the local market to explain your insights. Here, you have an opportunity to show your reader why your business matters.

Give them an overview of the market. They want to know how big it is and how fast it has historically grown. They want to hear about emerging trends in driving school education. Being knowledgeable will show them how you will win over your target consumers and how much market share you can gain.

Give them this information and breakdown your pricing structure. Tell them about your competition and tell them about how the government regulates driving schools. Demonstrating expertise will make your readers confident in you.

Organization & Management

After you’ve shown them you have a driving school that’s right for the market, you must show them how you’ll bring it to life and keep it moving.

Great people make a great driving school. This section should show your readers how your company is organized, and who owns it. They want to know about you and your team because that will help them see where your driving school is headed.

A simple organizational chart will show them the basic structure of your business. Provide as much information as you can about the owners and the management team. Show the reader why your driving school is unique and why it will succeed.

Service or Product Line

Once they see the expertise and experience behind your driving school, you can jump into the strategic nuances of your product. Explain the benefits your students, and potential students, gain from your school. Describe the scope of your services.

When you make these considerations, you must decide whether or not you will buy cars for your school, or whether your instructors will provide their own vehicles for instruction. There are positives and negatives to each decision.

If you buy cars, you have complete quality control over the vehicles. You can install a secondary brake system, instructor perspective mirrors, and even a steering wheel for instructors to keep your students as safe as possible. You can be sure your vehicles have the proper insurance for student drivers.

While these safety perks have huge marketing value, they are also a large upfront investment. Allowing your instructors to use their own vehicles can reduce your school’s initial costs. You may not have the same credibility that you have when you own your own fleet of cars. You will have to make sure your team is properly insured, which is more administrative work. But you can still provide your students with the best instruction around.

You must also decide the scope of your services. Some driving schools offer behind-the-wheel training, and nothing else. Others specialize in classroom training. And some offer behind-the-wheel training, classroom training, and road tests. What does your school offer? Explain the reasoning behind your choice.

Marketing & Sales

Once your reader understands your product, they’ll want to know how you’re going to generate customers. You need to explain how you’re going to penetrate the market and build a customer base. Sales forecasts will be heavily influenced by the quality of the driving school’s marketing.

Great marketing brings people to you. It is a mirror that helps people see themselves as they want to be. It is simply helpful. It educates your consumer and begins the sales conversation. You want to show your reader how you will make it easy for your customer to choose you by sharing your integrated marketing plan.

Funding Request

Based on the scope of your driving school, you may need funding. Tell investors and creditors how much you need now and how much you’ll need over the next five years. Let them know how you will use the funds. De-risk their investment by providing financial situational plans for the future. For instance, you can offer a debt repayment plan, or you may plan to be acquired.

Financial Projections

With the information above, you should be able to project how much money your driving school will make over the next five years. If you are already in business, tell your reader how your company performs.

How much money you make depends on the size of your market, the scope of your services, and your marketing strategy. Make sure you explain how these factors play into your projections.

Make sure your projections match financial requests. If you make an assumption in your projections, explain it.

Ultimately, you have to show creditors and investors why your business matters. By knowing your market, building a solid team, and investing in marketing, they see you as a safer bet.

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Trucking Business Plan Template

  • Trucking Business Plan

Are you considering starting or growing a trucking business? If so, you need a business plan and you’re in the right place to learn how to complete it!

Whether you’re looking to secure funding and/or make more strategically-sound decisions about your trucking operations and growth, this guide will help you.

Below you’ll learn what to include in your plan and how to most efficiently complete it. So, fasten your seatbelt and let’s show you how to finish your plan and grow your trucking business!

How to Write a Trucking Business Plan

Below are links to each section of your trucking company business plan template:

  • Executive Summary
  • Company Overview
  • Industry Analysis
  • Customer Analysis
  • Competitive Analysis
  • Marketing Plan
  • Operations Plan
  • Management Team
  • Financial Plan

Next Section: Executive Summary >

Trucking Business Plan FAQs

What is the easiest way to complete a business plan for my own trucking company.

Growthink's Ultimate Trucking Business Plan Template allows you to quickly and easily complete a business plan for a trucking company. Our template i ncludes all the key sections necessary to write a business plan including the executive summary, company description, management team, industry analysis, operations plan, financial plan, and more!

Where can I download a trucking company business plan PDF?

Our trucking business plan PDF template is a free resource to help you get started on your own business plan. You can download the trucking company business plan example pdf here. This is a template you can use in PDF format for any type of trucking or transportation business.

What is a trucking business plan?

truck drivers

A trucking business plan provides a snapshot of your trucking company as it stands today, and lays out your growth plan for the next five years. It explains your short term and long term goals, the company’s mission statement, operational plan and your strategy for reaching them. It also includes a market analysis to support your business plans, sales strategy and show your potential target market size. It should also include research to support your plan, as well an operations plan, financial plan and a marketing plan.

A trucking business plan template makes it easy to write this crucial business document.

Is a trucking business profitable?

Although trucking companies vary in their rates of return, the trucking industry as a whole is generally quite profitable when compared to other types of business ventures.

The amount of money you can make is largely dependent on your trucking industry niche, client base, freight services provided, implemented business strategies, and other factors. However, the average trucking business owner earns approximately $56K in annual revenue, though many others have reported earning more than $100K per year after expenses.

Why do I need a trucking business plan?

If you’re looking to start a trucking business or grow your existing trucking business you need a solid business plan. A business plan will help you raise funding, if needed, and plan out the growth of your trucking business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes. 

How do I start a trucking business plan?

commercial motor vehicles

To start planning your business in the transportation industry, begin by determining the scope of your business plan . Will you need one to raise capital, or will you seek financing for truck purchases? Are you looking for new investments that are outside the scope of your current cash flow projections? Make sure to research all of these issues before proceeding with writing your plan.

Once you determine the scope of your own trucking business, you will begin to conduct thorough market research and competitive analysis. You should know which region you plan to work in (in the case of trucking companies focusing on a specific geographical region) and whether you want to focus on a particular type of freight (e.g., heavy hauling vs. general commodities). Gather as much information as you can, including competitor profiles and market research reports. This should help you determine your competitive edge, the profile of your target customers and a realistic price range for your trucking services or transporting goods. All of this information will be included in your business plan and will help convince potential investors if you are seeking funding.

What are the 7 steps to creating a successful trucking business?

transport goods

The 7 steps to making a successful trucking company are:

  • Conduct thorough research and analysis.
  • Gather as much information as you can, including competitor profiles, industry trends, government regulations and market analysis reports.
  • Determine your competitive advantage, ideal target customer profile, and a pricing strategy.
  • Meet with an accountant or financial planner with trucking business knowledge to determine what legal structure and business model is best for you.
  • Establish a Limited Liability Company (LLC) or Corporation in addition to co-ops if desired.
  • Choose the trucking company name carefully and secure all necessary trademarks to prevent others from legally using them in your field of business.

Use a trucking business plan template to write a successful trucking business plan or work with a business plan expert to write a trucking business plan that's tailored for your particular needs and financial goals.

How much money should I have to start a trucking company?

Starting a local trucking company can cost as little as $10,000 for an individual owner-operator who leases their truck, and as much as $1 million or more for someone looking to have a fleet of trucks.

The biggest startup cost is typically the purchase or lease of trucks: The cost of a truck varies based on the make, model, and condition. On average, you might spend between $80,000 to $150,000 per truck to purchase new trucks. The average cost to lease a truck ranges from approximately $1,000 to $2,500 per month, but you’ll also need a down payment of several thousand dollars.

There are a wide range of other operating costs associated with running your trucking business that you’ll incur. You generally want to have enough capital to pay for 3 months of these costs when you start. Specific costs include the following:

Fuel: The annual fuel cost per truck can range from $30,000 to $70,000, depending on fuel efficiency and distance traveled.

Maintenance and repairs: Budget for routine maintenance costs and unexpected repairs. This can cost approximately $15,000 to $25,000 per truck annually.

Commercial truck insurance: The cost of insurance depends on factors like the type of cargo you carry and your driving history. On average, expect to pay around $9,000 to $12,000 per truck per year.

Operating authority (MC number): The Federal Motor Carrier Safety Administration (FMCSA) charges a fee for obtaining an MC number, which can cost around $300.

State permits and licenses: Costs can vary by state but typically range from $1,000 to $5,000.

Driver wages: The salary for truck drivers varies based on experience and location. Expect to pay an average of $40,000 to $70,000 per qualified driver annually.

Office space and equipment: Costs for an office space, computers, and other administrative essentials can vary widely depending on location but might average around $10,000 to $40,000 per year.

Compliance software and services: Investing in compliance software or services to ensure your company adheres to safety regulations can cost around $5,000 to $10,000 annually.

Marketing costs and advertising expenses: Depending on your marketing strategies , budget for promotional activities, which can range from a few thousand dollars to tens of thousands per year.

How long should my trucking company business plan be?

It's best to try to keep your business plan between 15 and 30 pages including your financial statements (which belong in the appendix), but there are no firm rules. Length is determined by how thorough you need to be. If you're just looking for funding for new equipment, for instance, your plan may only require 15 pages of material, but you will still need a financial model. On the other hand, if you're looking for outside investment or planning on expanding into new markets, it may require a more comprehensive business plan to more thoroughly explain the opportunity and why you’re qualified to be successful.

Will I have to attach expenses and budgets to my trucking company business plan?

business plan template for trucking company

What is the best business structure for a trucking company?

truck owner operator

Most of the time, trucking companies start as sole proprietorships, which are the simplest and most inexpensive to maintain. You may also establish LLCs or corporations in addition to co-ops.

What are the most important elements in a trucking company business plan?

freight lanes

What are the sources of funding for a trucking business?

With regards to funding, financing options for a trucking business include bank loans and angel investors. With regards to bank business loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financial projections are reasonable. But they will want to see a professional plan, complete with a cash flow statement, income statements, loss statement and balance sheets. Such a plan will give them the confidence that you can run a successful business. 

The second most common form of funding for a trucking business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a trucking business.

How do I find financing for my trucking company?

There are several sources of financing available specifically for established trucking businesses including commercial loans, small business administration (SBA) loans, and credit cards.  Many financial institutions can provide a loan of some type to help you get started. All of these can help cover the cost of purchasing new trucks along with other equipment.

Having realistic financial forecasts, backed by research will help secure financing.

TRUCKING BUSINESS PLAN OUTLINE

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Trucking Business Plan Summary

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Trucking Company Business Plan Sample

DEC.10, 2013

Trucking Business Plan Sample

Trucking company business plan for starting your own business

The trucking industry plays a vital role in the world’s economy; they provide essential services to the U.S. economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods.

The trucking industry is responsible for most of the freight movement over land. It is a significant stakeholder in the U.S. manufacturing, transportation, and warehousing industries. If you are interested in working in this industry, you should go over multiple business plans for trucking company to get a head start. The completed business plan for dump trucks  is what you need first to establish your business.

If you don’t know how to write a business plan for a trucking company, hiring business plan writing services will be a good option.

Executive Summary

Arrow Transports is a trucking company that will be based in South Dakota. Our business plan trucking company will provide daily freight service on one skid and full truckloads to and from South Dakota, North Dakota, and Southern Illinois.

We will also provide cross-docking, warehousing, liftgate, and specialized van service in South Dakota. Arrow Transport uses a comprehensive business plan for trucking company which can provide an excellent direction to those who are confused about how to write a business plan for a trucking business.

2.1 The Business

Arrow Transports has secured all relevant licenses and permits to operate throughout the United States. We will ensure that we abide by the rules and regulations of the trucking industry. We will only hire experienced and qualified drivers with valid commercial driver’s licenses (CDL). 

2.2 Management of trucking business

The organization of the trucking business is linear. The trucker decides to load, and the person at home pays the bills. The spare driver gets paid for the loads they haul.  If you want to manage your trucking business operations in another way, you will be needed to devise a proper plan.

When this organization is done in l ogistics business plans , it’s easier to start the operations. 

2.3 Customers of trucking business

Regardless of whether you are following a business plan for taxi or thinking of a trucking business, you must know who your audience is. Arrow Transports, after analyzing multiple strategic business plans , will cater to the following customers as its target audience:

  • Raw Material Suppliers
  • Manufacturers
  • Wholesalers

2.4 Business Target

As per this business plan trucking, Arrow transports’ target will acquire the largest market share in the industry within the next 7 years, and maintain its position as a market leader.

Trucking Company Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Adam Porter will finance his company through his savings, and he will be the founding chief operating officer of the company. Adam has certification in Logistics Management and has over five years of experience in the transportation industry. He got his trucking business proposal approved beforehand to implement his ideas.

3.2 Why the trucking business is being started

No doubt, starting and operating a trucking business can be challenging, but the truth is that it can be rewarding at the same time. One of the perks of the industry is that it has opportunities for both, established investors and new entrepreneurs. The business environment is quite friendly. Keeping in view these factors and the resources and experience Adam had, he decided to step into this business. 

3.3 How the trucking will be started

This business plan template for trucking gives you an overview of the steps needed to set up a trucking business.

Step1: Get experience and knowledge

First, you’ll need to obtain a commercial driver’s license (CDL). You can attend a private truck driving school or seminars of some trucking companies. At times, people who serve as company drivers for a few years eventually become entrepreneurs.

Adam will be starting his business after serving as a driver for five years and going through numerous sample business plans for trucking company.

Step2: Write your business plan

Before you start your business, make sure you have a  business plan . It should clearly show what your revenue and expenses will be. You may want to hire a business advisor to help you determine the plan that makes the most sense for you. Or you may critically analyze this free business plan for a trucking company.

Step3: Save money to cover startup expenses

Starting a trucking business requires a significant upfront investment as you will be purchasing expensive tractors and trailers. Setting up the arena and meeting licensing and registration requirements will also cost you a lot. To manage these expenses, you must come into this business after amassing a good amount.

Step4: Obtain Insurance

Insurance is a significant expense for trucking businesses. Types of insurance required for transporting freight include primary liability and physical damage. As per this free sample trucking business plan, nearly $750k in primary liability coverage is required to cover damages or probable injuries.

Step5: Plan your business operations

Plan out each aspect of your business, and decide the factors to manage operations like:

  • Where will you park the trucks? 
  • How frequently will you get them maintained?
  • How will you find loads?
  • How will invoicing, payroll, and taxes be handled within your resources?

Trucking Company Business Plan - Startup Cost

Services of trucking company business

Different trucking businesses offer different types of freight services. Before starting a trucking company business plan , you must narrow down the services you want to provide. As per this trucking company business plan sample, Arrow Transports will be delivering the following services:

  • Moving supplies

Moving supplies may seem difficult from one destination to another and requires strategic planning. However, business plan for trucking business acquired by Arrow Transports makes everything easier. The company will help you pack all your supplies with labels and deliver them hassle-free to your destination. 

  • Heavy-duty equipment movement

Not all business plans for trucking companies deal with the movement of heavy-duty equipment. But still, this service is much used. Arrow Transports will partner with different industrial clients to move their machinery from one place to another.

  • Quilt Wrapping for furniture

Blanket wrapping is a service where transporters wrap unpacked freight in blankets before securing them in a truck. This is a fantastic way for suppliers to transport their sensitive cargo across states.

  • On-time pickup and delivery

Whenever it is about home shifting or new furniture procuring, the trucking business comes to the front again. After analyzing multiple business plans for trucking company, Arrow Transports decided to use provide quick pickup and delivery options to its customers.

Marketing Analysis of trucking company business

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

You must understand the market’s ins and outs before starting a trucking company business plan . It will give you an idea of how the existing companies in the industry are operating and what is something you could offer as a value-added service. You may read this trucking company business plan template to get an overview of the current market trends.

5.1 Market Trends

Trucking is responsible for most of the overland freight movement in the United States. In 2020, according to Statista, the market was worth $732.3 billion. The industry was responsible for employing more than 902k truck drivers in the U.S., which is still less than the industry requires. Hence, there’s a lot of potential for startups in the trucking industry. If you launch this business with a proper plan and strategy, you cannot be at loss.

5.2 Marketing Segmentation

It is crucial to identify your target market before launching your services. This helps you understand what exactly your customers are looking for, and then you can customize your services according to their needs. Every <sample> sample trucking company business plan identifies different customer groups. In this trucking company business plan example, Arrow Transports specifies the following as its potential customers:

Trucking Company Business Plan - Marketing Segmentation

5.2.1 Raw Material Suppliers

Raw Material Suppliers ship large quantities of materials to large manufacturers. The products are often in bulk and they do not require refrigeration or temperature control. Raw material suppliers will be recurring customers of this sample business plan for a trucking company for Arrow Transports.

5.2.2 Manufactures

Manufacturers often outsource the distribution of their products to trucking businesses so that they don’t have to focus on entirely diverse areas. Usually, the destination to which their packaged goods are shipped remains the same. Therefore, they are expected to come into contact with us as a regular trade partner.

5.2.3 Wholesalers

Wholesalers that serve large retailers procure truckloads of goods from the manufacturing units. They are expected to come into long-term agreements with us for both taking the freight to and from them.

5.2.4 Retailers

Retailers with several franchises require trucks for the transportation of goods from one place to another. Arrow Transports expects to sign contracts with retailers citywide.

While customer groups for your startup may vary as per your location and services, they are likely to lie within the same groups given above. After knowing your customers, you can easily get developed a compelling sales strategy. Moreover, you can set the prices and targets accordingly.

You can download this startup trucking company business plan to get an idea of how to write a business plan for a trucking company.

5.3 Business Target

Our monetary business goals and customer-centric targets are listed below.

  • Meet the highest quality shipping standards.
  • Hire the most competent drivers, warehouse personnel, and support staff.
  • Gain a competitive edge in shipping rates within 2 years of business operations.
  • Hold 20% of the market shares within 10 years of the launch.
  • Ensure transportation safety through compliance with Occupational Safety and Health Administration.

5.4 Product Pricing

Arrow Transports has a  lease arrangement with various companies , and the company’s pricing is based on miles per thousands of tons of cargo transported. We plan on charging competitive rates since we have low overhead costs compared to our competitors in the industry.

Developing a marketing strategic business plan for transport is an ideal way to conduct marketing analysis and get an overview of the industry.

Marketing Strategy of trucking business

Networking is an effective way to build your client base, and we have plans to leverage all our contacts for that. As per this small trucking company business plan, Arrow Transports will look out for gatherings where we can network with the captain of industries, entrepreneurs, manufacturers, and merchants.

6.1 Competitive Analysis

  • As per this business plan template trucking company , we will offer high-value discounts to our customers to ensure that they get quality services while being on a budget.
  • Arrow Transports will charge no premium costs for special requests such as same-day delivery from new customers.
  • Customers can have insights into our compliance with the quality standards by visiting us and inquiring about us at any time.
  • We will have open communication channels with our clients through a two-way feedback system.

6.2 Sales Strategy

When you write a startup trucking company business plan, you must include the sales strategies you use. 

  • Create awareness about our services and competitive advantages by sending introductory letters to stakeholders in the construction industry, oil and gas industry, manufacturing industry, and timber merchants.
  • Create customized packages for different categories of clients in accordance with their budgets.
  • Establish effective referral systems.
  • Advertise us in magazines and newsletters.

6.3 Sales Monthly

Trucking Company Business Plan - Sales Monthly

6.4 Sales Yearly

Trucking Company Business Plan - Sales Yearly

6.5 Sales Forecast

Trucking Company Business Plan - Unit Sales

Personnel plan of trucking company business

We intend to start the business with a limited number of full-time employees. Adequate provision and competitive packages have been prepared for all our employees. Costs associated with salaries are mentioned in the startup trucking company business plan .

7.1 Company Staff

Under this free business plan template for trucking company, the following staff will be hired:

  • 7 Administrative Staff Members
  • 5 Commercial Drivers
  • 2 Marketing Analysts
  • 1 Mechanical Engineer

7.2 Average Salary of Employees

Financial plan of trucking company business.

Arrow Transports is set to start as a private business that Mr. Adam Porter and his family will solely own. He will be the sole financial of the company but may likely welcome other business partners when the need for expansion arises. The economic forecasts for the business for the next three years are like that of a towing business plan template . 

As per this trucking companies business plan, these are the areas through which Adam gathered capital.

  • Generate part of the startup capital from personal savings.
  • Acquire soft loans from family members and friends.
  • Apply for a loan from the bank.
  • Request investment when the service area needs to be expanded.

You may read multiple business plans trucking to see how different financial models work. Your business plan transportation logistics will primarily depend on the availability of funds.

8.1 Important Assumptions

8.2 break-even analysis.

Trucking Company Business Plan - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Trucking Company Business Plan - Profit Monthly

8.3.2 Profit Yearly

Trucking Company Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Trucking Company Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Trucking Company Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Trucking Company Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

  • Where can I download a trucking business plan PDF?

You can find trucking company business plans over the internet for free. Or you could hire a writing expert to write you a business plan for trucking as per your business model.

  • What is a trucking business plan?

A trucking business plan provides a snapshot of your trucking business as it stands today and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. 

  • How do I start a trucking business plan?

To start planning your business in the transportation industry, begin by determining the scope of your trucking company. Once you choose the scope of your own trucking business, you will have to conduct thorough market research and competitive analysis. Then, you need to document the details in a precise way as can be seen in this sample.

Download Trucking Business Plan Sample in PDF

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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sample business plan for truck driving school

  • Written by Dario Goodwin
  • Published on March 17, 2015

The Moscow International Business Center (Also known as Moskva-City ) was meant to be Russia ’s ticket into the Western world. First conceived in 1992, the district at the edge of Moscow’s city center is intended to contain up to 300,000 inhabitants, employees and visitors at any given moment and, when completed, will house over 4 million square meters of prime retail, hotel and office space to create what the Russian government desired most from this project: an enormous financial district that could dwarf London’s Canary Wharf and challenge Manhattan . Twenty three years later though, Moscow-based real estate company Blackwood estimates that as much as 45% of this new space is entirely vacant and rents have plummeted far below the average for the rest of Moscow. The only press Moskva-City is attracting is for tenants like the High Level Hostel , a hostel catering to backpackers and other asset-poor tourists on the 43rd floor of the Imperia Tower , with prices starting at $25.50 for a bed in a six-person room. This is not the glittering world of western high finance that was envisioned back in the post-Soviet 90s; but what has it become instead?

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As one might expect from a project of this sheer ambition, Moskva-City has a troubled past. The economic crash in 2008 hit Russia hard enough to evict the previous Mayor of Moscow , Yuri Luzhkov, who had been a cheerleader for the district, and replace him with the considerably more austere Sergei Sobyanin, who famously declared that the whole idea was an “urban planning mistake.” But as recently as 2013, the Wall Street Journal was triumphantly claiming that Moskva-City had risen from the dead, citing 80% occupancy rates and glowing quotes from industry insiders claiming that Moskva-City was the "place to be." Driven by record highs in oil prices, Moscow looked poised to become the next Dubai .

Instead, Moscow is now in the grip of an economic winter prompted by western sanctions and drops in the price of oil. The large financial groupings that Moskva-City was meant to shelter have been warned off by their inability to issue credit to international markets, for example - but Moskva-City isn’t just an Empire State Building left empty by the Great Depression.

A fundamental problem that is holding Moskva back compared to the rest of Moscow is the simple fact that currently, getting to Moskva-City is nigh-on impossible at peak hours. Moscow has long been plagued with transport problems, ever since the government failed to match the dramatic expansion of the city with a dramatic expansion of the transport system after the Second World War. Despite being only 2.5 miles from the Kremlin , Moskva-City is only just inside the ring road that bounds the city center and which acts as the only real transport link to it (and as a result, is clogged by construction vehicles.) A railway and metro hub has been finished, but so far only runs a one-stop shuttle service to the closest Metro station that is actually integrated with the rest of Moscow Metro. The isolation of the outer districts is a large, negative part of the Moscow psyche, and it’s not surprising that this is driving away the globetrotting financial elite this project was meant to attract.

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The project is managed by architectural practice No.6, which is a constituent part of the large Moscow based practice Mosproject-2 , which is itself a public corporation headed up by Mikhail Vasilyevich Posokhin, who is apparently the “People’s Architect of Russia.” Despite all this state involvement, the project has still managed to become bogged down in bureaucratic infighting - each lot is managed and developed individually, which has led to developers competing for occupants by slashing rates.

Much has been written about the way modern financial districts and towers that inhabit them can be unwelcoming, forbidding or even hostile by design, but the skyscrapers of Moskva-City seem even less friendly than usual. The site - a former stone quarry, chosen out of necessity as the only place in the city center where a new district could be plausibly constructed - is isolated both physically and visually, leaving the cluster a stark anomaly on the city skyline. Even the names seem more imposing than optimistic now: Imperia, City of Capitals , Steel Peak.

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The Mercury City Tower , so far the tallest completed building on the site, is officially “a strong reference to Russian constructivism, [which] gives the tower a strong vertical thrust similar to the one found in New York's Chrysler building .” It would be easy to criticize the Mercury City Tower for picking ‘inspirations’ that are so totally opposed to each other - The Chrysler building the defining emblem of American pre-crash confidence and Constructivism created with the express purpose (especially architecturally) of extending the Bolshevik revolution into a social revolution - but the way they smash those two inspirations together is almost beautifully ironic.

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Even though the High Level Hostel is less an asset to a financial district than it is a PR problem, it’s been a huge success since opening in September, already ranked 27th out of 766 hostels in Moscow by TripAdvisor. According to the management agency for Moskva-City , 58% of the new occupant signings this year have been non-financial, including a number of small to medium size businesses. Other areas of office space have been occupied by a restaurant and a culinary school, while another space has been redeveloped into a 6,000 seat theater.

While Moskva-City is failing to be a financial district that could take on the world, it’s inadvertently becoming a humanized space catering to the very groups that the Russian economic miracle left behind. Taking advantage of rents lower than the rest of Moscow , the world class facilities and the sheer desperation of the developers, the humanization of Moskva-City could well create the world’s first high-rise bohemia.

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Of course, these are not spaces designed for a community, or even for people: these are spaces designed for money, and there’s little scope for changing something that seems so baked into the design of Moskva-City . The High Level Hostel is trading off of the irony of being a hostel in a banking tower, but it’s perfectly possible that at some point people will no longer find this joke funny (especially in a building that seems hostile to the very idea of humor). The isolation of Moskva, even though it allowed this community to spring up in the first place, is just as detrimental to a humanized district as it is to a financial one: even bohemians need to move around the city, or the district risks becoming a black-spot instead of a hot-spot.

Moskva-City’s isolation won’t last forever. The end of construction will open the roads up to traffic, and plans to properly integrate the spur lines of the Metro in this area into the wider system are well under way. The integration of the district will inevitably push up rents, and the Russian economy will eventually boom once again. When that happens, Moskva-City is prime territory to be reconquered by the giants of international finance, and it seems unlikely that the municipal or national governments would want to step in to protect this accidental district. For now, though, the towers capture perfectly this moment of Russia ’s schizophrenic understanding of its place in the world.

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  1. How to Write A Business Plan for a Truck Driving School

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