peacewick university case study ib

• The Answers!
• Teacher Tests and Exams
• 1.1 Introduction
• 1.2 Types of Organisation
• 1.3 Organisational Objectives
• 1.4 Stakeholders
• 1.5 External Environment
• 1.6 Growth and Evolution
• 1.7 Organisational Planning Tools
• 2.1 Functions of HRM
• 2.2 Organisational Structure
• 2.3 Leadership and Management
• 2.4 Motivation
• 2.5 Organisational Culture
• 2.6 Industrial and Employee Relations
• 3.1 Sources of Finance
• 3.2 Costs and Revenues
• 3.3 Break-Even Analysis
• 3.4 Final Accounts
• 3.5 Ratio Analysis
• 3.6 Efficiency Ratios
• 3.7 Cash Flow
• 3.8 Investment Appraisal
• 3.9 Budgets
• 4.1 Role of Marketing
• 4.2 Marketing Planning
• 4.3 Sales Forecasting
• 4.4 Market Research
• 4.6 The Seven Ps
• 4.7 International Marketing
• 4.8 E-Commerce
• 5.1 Role of Operations
• 5.2 Production Methods
• 5.3 Lean Production
• 5.4 Location
• 5.5 Production Planning
• 5.6 Research and Development
• 5.7 Crisis Management and Contingency Planning
• The Extended Essay
• Teacher Planning
• Command Terms
• Textbooks and Resources
• Case study member's area Nov 2023
• GECCIS - The Answers!
• Business News
• Privacy Policy

THE IB BUSINESS MANAGEMENT PRE-RELEASED CASE STUDY ​

May 2022 IB Business Management Case Study:  Peacewick University

​IB BUSINESS MANAGEMENT Peacewick university CASE STUDY ANALYSIS

 Paper 1 - The Case Study: Format 

Peacewick University 2022

IB Paper 1 Exam Prep

Course curriculum

Section 1: welcome to your 2022 paper 1 exam prep.

Welcome To Our Final Epic IB BM Case Study! It's Called "Peacewick University"

You Have Lots Of Help :)

Notebook Instructions

How Should You Study For This Exam?

Don't Give Up- Be Persistent With Your Thinking - You Can Also Come Back Later To Try Again

Daily Classwork & Homework Assignments (Move Fast, Don't Get Stuck On One Topic, Focus On Understanding & Remembering)

Click The Complete Button At The Bottom Of Each Post So You Know What You Haven't Done Yet

The IB BM Examiners Have Changed The Timings, Marks, Structure & Weights Of The May 2022 Exams

This PU Course Has A Sister Course Called The "IB BM Exam Prep Course"- Study Lessons In Both

How To Earn A 100% For Your Q4 Notebook Units

Reminder: This Online Course Is Only For Dr. Bogard's Riverview High School Students. Using This Site Without Permission Constitutes Copyright Infringement.

SECTION 2: Intro To The 2022 Exam Organization Called "Peacewick University"

PU Case Study- The Movie

Here Is The Complete IB BM May 2022 Peacewick University Case

Audio: The Peacewick University Case

Mystery: Where Is Peacewick?

What Is A Post-16 Education?

Video: What's The Difference Between A University And A College?

What Is The Difference Between A University "Faculty" Or "Faculties"?

Video: Definition Of A Research University- Skip To 15 Seconds (List The Pros & Cons To Use In An Exam Answer)

Watch This Ad For A Real Research University (What Is So Great About A Research University? List The Key Points So You Can Put This Into A Marketing Answer)

Video: University Research Is Funded By Tax Payers/The Government

What Is A Board Of Trustees & What Do They Do? (They Can Function As The President Of The University)

Watch A Short Piece Of A Board Of Trustees Meeting At The University Of Florida (UF in Gainesville)

In The News: Chemical Explosion On February 1st Cancels Classes At Wake Forest University (= Crisis Management)

AI Is Being Researched At PU For Detecting Water Contamination (Lines 45-46)

Here Are A Teacher's First Thoughts After Reading The PU Case. What Are Yours?

SECTION 3: Case Comprehension Assignments

Peacewick University A-Z Quiz

HW= Comprehension Quizzes Sets 1-10 (Imagine PU Hired You To Help Them, But First You Must Fully Immerse Yourself In Their Case)

5-4-3-2-1 Comprehension Questions

SECTION 4: PU Key Terms To Practice

Quizlet: Key Terms For The Peacewick University Exam Case

Excel File Of PU Key Terms (Download If You Want To Have Your Own Set)

Handout: Staple These 6 Pages Into Your Notebook (Any Blank Chapters Could Be Topics For Paper 2)

PU Key Terms Practice With 5 Wordles

PU Key Terms Crossword Puzzle

PU Key Terms Practice With Wordles

PU Key Term Word Search

Blooket - PU Key Terms Game

Time Permitting: Write A Key Term Analysis (Divide All Of Them Among Classmates)

SECTION 5: PU Exam Posts Begin Below This Point

Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

Follow Along Through Our Textbook's Table Of Contents

Remember: You Have Lots Of Help :)

How Should You Study For This Exam? Follow These 3 Steps To Success!

Chapter 1.1 Business Sectors

Chapter 1.1 Education Is In The Quarternary Sector (A Subset of the Tertiary Sector)

Chapter 1.2 Types Of Organizations

Before Moving To This Chapter Open Your Key Terms Packet. Are There Any Key Terms Listed For The Previous Chapter That You Have Not Studied?

Chapter 1.2 The Difference Between A Non-Profit College & A For-Profit College

Chapter 1.3 Organizational Objectives (Includes The SWOT Analysis)

Video: The Difference Between Equality & Equity

Video: Understand The Importance Of Diversity, Equity & Inclusion Among University Faculty And The Student Body

Read & Study Hoang's SWOT Analysis

Chapter 1.3 Corporate Social Responsibility (CSR)

PU Solar Panels Suport Ecological Sustainability

Be Able To Explain The Relationship Between CSR, Sustainability and Ethics

Find A Way To Talk About Elkington's "Triple Bottom Line" In Any Exam Question

The 3 Es Of Sustainability

An Example Of How PU Can Rebuild The Damaged Part Of Campus Sustainably Using Biomimicry (Lines 130-131)

How To Support Sustainability At Universities (Replace Cover-19 Context With Chemical Explosion Context)

AI Is Coming To Higher Education (= Innovation)

Chapter 1.4 Stakeholders

Be Sure To Review Stakeholder Mapping In The 1.4 Resource Bank

Assignment: Read This Worksheet, List The Stakeholders In The PU Case, Then Map Them By Power & Interest. Draw Your Map In Your Notebook.

Read Hoang's Stakeholder Profiles. Did You Miss Any In Your Own List? Update Your Map.

5 Steps To Solving The University's Stakeholder Conflicts

Chapter 1.5 The External Environment

This Entire Case Consists Of STEEPLE Concerns

Handout: What Are Ethical Factors In A STEEPLE Analysis?

Handout: The PESTLE Answers These 6 Questions

Assignment: Watch This PESTLE Analysis For The Education Sector. What Adjustments Would Make It Fit Best With Peacewick's Situation?

Read & Study Hoang's PEST For PU (Print & Staple Into Your Composition Noebook)

Chapter 1.6 Growth & Evolution

Read: Huge Global Expansion Among Universities

4 Mistakes Universities Make When Expanding Their Campus

The President Is Planning On Opening A Campus In A Different Country.

Chapter 1.7 Fishbone, Force Field & Decision Trees For President Cortez

What Kind Of Fishbone Could The Examiners Ask You To Draw? Which Of The President's Decisions Could Be Analyzed With a Decision Tree?

Chapter 2.1 Labor Turnover

Before Moving To This Chapter: Check Your Key Terms Packet. Are There Any Key Terms Listed For The Previous Unit You Just Finished?

Video: How Much Does It Cost To Lose A Faculty Member?

Video: Perhaps HR Needs To Implement Retention Methods

Chapter 2.1 Dismissals & Redundancies

Handout: Know Both Perspectives Concerning Labor Turnover (Chapter 2.1)

Why Do University Redundancies Happen?

An Great Exam Answer To Why Redundancies May Be The Best Solution- Make A PRO & CON List For Each Option

Did You Hear BM Key Terms That You Don't Remember Learning? Go Look Them Up & Take Notes

Chapter 2.2 Organizational Structure

Video: How To Describe The Structure Of A University

Video: How Much Do Faculty Members Earn? What Are The Differences Between The Teaching Positions?

What Does A University Dean Do?

Chapter 2.3 Leadership & Management

Key Functions Of A University President

Which Type Of Leadership Style Does President Cortez Have?

Chapter 2.4 Motivation

Video: What Are The Elements Of Faculty Satisfaction? (Read The Text Posted Below This Video)

Applying Maslow To The Educator

Applying Herzberg To Faculty Satisfaction

How To Motivate Staff With Low Morale

Chapter 2.5 Organizational Culture

Name The 5 Factors That Impact Organizational Culture

Video: Is The PU Faculty Impacted By Negativity & Incivility? What Can President Cortez Do? Make A List.

Possible Exam Questions Concerning The Organizational Culture At PU

Chapter 2.6 Employer & Employee Conflict

Video: Does PU Have A Faculty Union? If Not, Why Should They?

Video: Find Out Why University Instructors Are Forming Unions

Video: An Example Of Successful Collective Bargaining That Avoided a Faculty Strike (Write Down What They Won- Use It On Exam)

Video: How PU Can Solve Employee Conflicts Among Faculty

Try Some Exam Practice Questions

Set 1 - Answer Key (DO NOT LOOK UNTIL YOU HAVE WRITTEN A FULL ANSWER FOR EACH QUESTION- LET YOUR BRAIN EXPERIENCE THE FEELING OF COMPLETING A CHALLENGE)

Chapter 3.1 External Sources Of Finance

Before Moving To This Chapter: Check Your Key Terms Packet. Are There Still Any Key Terms Listed For The Previous Unit You Just Finished?

Where Do Universities Get Their Money (Besides From Tuition)?

The President Is Responsible For Bringing Money Into The University

One Possible Strategy = Refreshing The Alumni Database

Chapter 3.2 Costs & Revenues

Where Does University Revenue Come From?

More Potential Revenue Sources For PU Besides Tuition, Government Grants & Donations: https://eab.com/insights/infographic/business-affairs/alternative-revenues-in-higher-education/

Endowments Are Also A Source Of Revenue

University Costs

Chapter 3.3 Break-even

A Break-even Analysis For Offering A New Distance-Learning Course (Answer = 300)

Chapter 3.4 Final Accounts

Wow! 8 Real Strategies For Increasing Revenue At PU. Figure Out The Pros & Cons Of Each.

Read: University Balance Sheet With Explanation

Read: University Income Statement With Explanation

Chapter 3.4 Optional Task: Try Reading These Real University Annual Financial Reports

Exam Answer: How Do Final Account Statements Help Stakeholders?

Start With This One: Look Through The UCF 2022 Annual Financial Report - Notice How Much You Can Understand Now.

Then Look Through The FSU 2021 Annual Financial Report - This One Is A Bit More Complicated.

Finally- Look Through The UF 2021 Annual Report Which Is Most Complicated To Understand.

Chapter 3.5 Profitability & Ratio Analyses

Australian Universities In 2016- Key Financial Metrics (Financial Data Starts On Page 12-NPM Is On Page 16-Current Ratio Is On Page 24)

Australian Universities In 2018- Key Financial Analysis

Australian Universities In 2020 (The number of universities with a surplus profit margin greater than eight per cent has declined from 19 universities in 2010 to just four universities in 2018)

Australian University Financial Summary Report 2020

An Article About The Limitations Of Ratio Analysis

Chapter 3.6 Efficiency Ratios

An Example Of How Financial Ratios Are Reported By Colleges

Chapter 3.7 Cash Flow Forecasting

Cash Flow Management At A University

Review & Prepare A Response

Chapter 3.8 Investment Appraisal

Very Insightful Documentary: What Are University Endowments?

USF's Investment Report Pages 3-8 - With Graphs (See The 3 Main Categories Of Their Investments- DSOs = Direct Support Organizations)

What Are DSOs. Here Are Examples Of DSOs At USF

The Main Goal Of A University Investment Portfolio

Read The First Few Pages Of USF's Investment Policy & Scan Through The Rest To Get A Feel For The Complexity. (Be Glad That Your Examiners Do Not Expect This Level Of Understanding)

Chapter 3.9 Budgets

Interview With University Deans About Their Budgets

The VP Of Finance Explains How Budgets Work At A University

Chapter 4.1 The Role Of Marketing

Video: What Is Higher Education Marketing?

Video: Marketing Strategies For PU

Top 5 Marketing Strategies For Universities

Chapter 4.2 Marketing Planning

What Is PU's USP?

This Medical School Targets A Niche Market With A Summer Program- Good Idea For PU?

Chapter 4.3 Sales Forecasting

Video: These Experts Say Enrollment & Tuition Forecasting Should Be Collaborative And Strategic

Optional Video: Enrollment & Tuition Forecasting With A Customized Software Program (Start Watching At 15:12)

Optional Video: There Are Various Algorhytms To Compute Enrollment Forecasts

Chapter 4.4 Market Research

Video: Marketing Higher Education Is Based On Research

Chapter 4.5 The 4 Ps

The Marketing Mix For A University

Branding Is One Aspect Of The Marketing Mix (These Speaker Cover A Lot of PUs Growth Issues)

Branding Is One Aspect Of The Marketing Mix

An Example Of University (= Product) Branding (= Below The Line Promotion)

Pricing Strategies For A University

Examples Of Guerrilla Marketing For A University

An Example Of How A College Can Implement A Different Channel Of Distribution (=Place) During An Emergency

Chapter 4.6 The Extended Marketing Mix

The Extended Marketing Mix For Services Such As Higher Education

The Impact Of The 7 Ps On Student Enrollment

Chapter 4.7 International Marketing

Seven Strategies To Improve A University's International Marketing Plan

The Role Of International Marketing At Universities

Chapter 4.8 E-Commerce

The Benefits Of An E-Commerce Website For A University

Chapter 5.4 Location

Benefits & Limitations Of International Branch Campus Locations

Feasibility Of An International Branch Campus

Chapter 5.7 Contingency Planning

Contingency Planning At A Distressed University (Like PU)

Paper 1 Peacewick Practice Tests (Purchase Online: https://level7education.com)

Ask Yourself Questions - Be Persistent With Your Thinking

Here Is The Official 2-page IB BM Formula Sheet

HL Students Only Reference Sheet: A Discount Table

HL Paper 1 PU Mock Exam (Purchase Online: https://level7education.com)

Be Prepared... (Black pen, no resources)

The EMV Calculation Explained

SL Paper 1 PU Mock Exam + Markschemes (Purchase Online: https://level7education.com)

April 28 (pm) & april 29 (am) ib paper 1 exams (pu).

IBDP Business Management

Website by Paul Hoang

Updated 1 May 2024

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• Paper 1 Pre-release case study
• Old course (N23)

Aims and overview of the Paper 1 assessment

The Paper 1 examination for May 2022 has been rescheduled for Friday 28th April 2023 (morning session for Exam zones B and C, and afternoon session for Exam zone A). For details of Exam zone, click the link here .

The Paper 1 examination for November 2023 is scheduled for Monday 24th October 2023 (afternoon session). This is the final examination of the Paper 1 in its current format.

Please click the icon below to see the revised timings and weightings that were used for the Paper 1 exams for the M21 to N22 sessions. These adaptations were made by the IB in recognition of the huge challenges that students and teachers faced during the prolonged coronavirus pandemic and school closures.

Revised timings, marks, and weights for IB Business Management exams (May 2021 - Nov 2022)

Revised timings

1 SL candidates answer only one question (not two) from Section A, plus the complusory question in Section B.

2 Section C ( CUEGIS essay) has been removed from the May 2022 Paper 2 exam.

3 HL students answer two questions from Section A and the compulsory question in Section B. Section C of the examination (including unseen data/information for the PU case study) has been removed for M22.

4 Section C (CUEGIS essay) has also been removed from the M21 - N22 Paper 2 exam.

Revised marks and weightings (SL)

Revised marks and weightings (HL)

Source : M21 adapted assessment: Modified marks, weightings and examination times, p.11

Download a PDF version of the revised timings, marks, and weights by clicking the link here .

Please note that the IB has announced to Heads of School and DP Coordinators that the above changes will also apply to the examinations in May 2022 and November 2022.

The main aims and overview of the Paper 1 assessment are as follows:

Promotes a holistic approach to IB Business Management

Assesses all 5 topics of the IB BM syllabus

Section C: Extended response (essay) question (HL Only)

Carries 30% in the examination for SL and 35% for HL

Demands extensive analytical and critical thinking skills.

The pre-issued case study

Each exam session, the IB releases a pre-issued case study for the external examinations. This is made available on the PRC (Programme Resources Centre) - speak with your IB Coordinator if you are not sure how to access this resource.

For the May examination, the pre-issued case study is made available in February. For the November examination, the pre-issued case study is available on the PRC in August.

The case study is based on a hypothetical organization, which covers all 5 units in the syllabus. It can act as a useful stimuls for students when revising for both Paper 1 and Paper 2. Note: students must not use this organization for their CUEGIS essay in Paper 2, Section C!

FAQ 1: So, what would happen if a student decided to write about the organization featured in Paper 1 for their CUEGIS essay in Section C of Paper 2?

The CUEGIS essay in Paper 2 must be based on a real-world organization. The organization featured in the Paper 1pre-issued case study is a fictitious business. Therefore, students will be penalized if they choose to use the business organization featured in Paper 1!

Note: Schools are responsible for providing the formulae sheet + a clean copy of the pre-issued case study for students in the external exam. It is therefore useful to practice this by setting students a mock/trial exam for Paper 1.

Paper 1 – Standard Level

Section A: answer 2 of 3 structured questions

10 marks per question; there are no AO3 questions in Section A

Additional unseen additional material in Section B

Section B: answer the compulsory structured question worth 20 marks

Total = 40 marks

Time = 1 hour 15 mins examination

FAQ 2: What happens if a student answers all three questions in Section A?

This is not a recommended strategy! However, in such a case, the examiner will mark all three answers and award the top two marks. However, there is an opportunity cost if answering all three questions in Section A because students are likely to run out of time for Section B of the exam.

Paper 1 – Higher Level

Additional unseen material will be provided in the actual Paper 1 exam

Answer the compulsory question worth 20 marks

HL extension topics may be assessed

Total = 60 marks

Time = 2 hour 15 mins examination

FAQ 3: How do the HL and SL Paper 1 examinations differ from each other?

Sections A and B are very similar for SL and HL, although the latter can include HL extension or HL only topics as mentioned in the Guide (page 54). The main difference is Section C for HL only students, which is a single question worth 20 marks. This requires students to answer a business strategy question based on the pre-released material and the additional stimulus materials in Section B and Section C of the examination.

 ATL Activity - What do you know about the Paper 1 assessment?

What do you know about the Paper 1 assessment? Use any resource you have access to (such as the IB Business Management Guide) to answer the following questions:

Click the banner above to see details of two workshops being hosted by InThinking to support teachers preparing for the M22 Paper 1 examination.

For lesson ideas, research tasks, and other resources for the various IB Paper 1 case studies , click on the relevant hyperlink below:

May 2023 case study (Skandvig Terra PLC)

Nov 2022 case study (ELE PLC)

May 2022 case study (Peacewick University)

November 2021 case study (MegaminMining)

May 2021 case study (Multi Marketing)

November 2020 case study (Ducal Aspirateurs)

May 2020 case study (P&S Trawlers)

Online Workshop for Teachers Unlock the Secrets of Business Management Paper 1 May 2022 Peacewick University Case Study

Live workshop for teachers.

Unlock the secrets of Paper 1 May 2022 - Peacewick University case study

What is the workshop about?

This workshop is specialized and dedicated in the Business Management Paper 1 May 2022 - Peacewick University case study

Who should attend?

It is designed for all teachers who teach IB Business Management.

What will we do during the workshop?

• Overview of Paper 1 exam requirements
• Crack down and understand the Paper 1 May 2022 - Peacewick University case study
• Effective and practical strategies for supporting your students to prepare for Paper 1 – exam skills
• Discuss possible exam-style questions
• Tips for classroom activities (online and physical classes)
• Lot’s of Q&As
• Meet online as a global community!

When, what is the cost and where?

• Saturday 26th February 2022, 11:00 – 13:00 GMT
• 40€ (plus VAT, if applicable)
• The workshop is through Zoom
• The workshop has limited number of participants so that we create an engaged team and collaborate effectively
• Our annual memberships have FREE access to this workshop and priority in reservation

Any extras?

• Choose the COMBO Paper 1 May 2022 e-course & Workshop and get both at a discounted price.

Certificate of Attendance

A certificate of attendance will be provided to all teachers upon completion of the workshop(s).

About the trainer

Eva Stavrinaki is the Chief Education Officer of ibGenius and an experienced IB examiner specialized in Internal Assessments. She is an experienced trainer and the Head of Business & Economics Department in St. Catherine’s British School in Athens.

She is passionate about education and technology but she strongly believes in the teachers’ magic role for the future well-being of humanity!

Subscribe now as there is a limited number of participants per workshop!

Special offer!

  Choose the COMBO Paper 1 e-course & Workshop and get both at a discounted price

Pricing for Paper 1 Workshop & COMBO

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E-COURSE + WORKSHOP COMBO

• Minimum price 70€ for less than 10 students
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