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How to write for The Conversation

So, you’ve got a new research paper coming out and you want to tell the story of your findings to new audiences but don’t want to give up too much control.

All your colleagues are talking about The Conversation but you haven’t written for the online outlet before. It can be difficult to know where to start – but, follow our top tips and you could join The Conversation’s community of more than 120,000 academic authors.

What’s in it for you?

There’s a reason why we always encourage our researchers to engage with The Conversation. Well, actually there’s five:

• You’ll get to write your story in your own words.
• You’ll reach new audiences, raising your profile, inspiring people to take an interest in your subject and informing public debate.
• The Conversation team believes in open access so your article will be free to read and free to republish , meaning it could end up in The Guardian, or The Washington Post.
• The Conversation has an established readership, so you won’t need to do anything to promote your article.
• You’ll get expert advice from professional editors and an opportunity to develop transferable skills.

Pitching your article

Whether you want to promote new research findings, or offer your expertise to a breaking news story, you’ll need to pitch your idea before you write your article.

Writing a pitch looks easy, after all, it’s only 100 words. But it has to be captivating, intriguing and unique, so every word has to be carefully considered.

Your pitch should explain your angle, why it’s relevant, why you’re the person to write it, and why now.

You can pitch yourself, using the pitch function on the website, or our team can make the pitch directly to an editor on your behalf. Either way, we’re here to help you hone those 100 words.

And remember, never start writing the article until your pitch is accepted.

Don’t be afraid of rejection

The Conversation editors receive dozens of pitches every day. When a big story breaks, it’s even more.

They can’t accept every idea and rejecting pitches is part of their job. Don’t take it personally if your idea doesn’t get accepted. Ask for feedback and use it as a development opportunity.

Writing your article

Before writing a word, think about your audience. The Conversation might be written by academics but it’s not written exclusively for academics. Your readers won’t be experts so explain complex issues simply, use examples to illustrate points, don’t get too technical and avoid jargon. Consider why what you have to say will matter to your readers. What it means to them should be at the heart of your article. 

Remember the five Ws: ‘who’, ‘what’, ‘when’, ‘why’ and ‘where’. Not forgetting the all-important ‘how’.

Your first paragraph is the most important

Readers like to know what to expect from an article, but they also need to understand, right at the start, why it’s relevant.

This means your opening paragraph has two jobs to do: to give an idea of where your article is going, and explain what makes it topical today - that might be a story that’s hit the headlines, or an issue that is being talked about.

Two sentences should do the trick.

Referencing

A Conversation article isn’t an academic paper so you don’t need to worry about traditional referencing.

But you do need to provide links, to other news stories, research papers or data that backs up your facts.

You’re subject to some editing

The Conversation editors are professional journalists who know their audience. They want your article to do well because they want more traffic on their site and more of their articles republished elsewhere.

That means they might suggest edits to your article which they believe will make it more successful. They’ll never publish it without your sign off but be open-minded and listen to their advice.

Before you go

The Conversation editors offer regular training, incorporating one-to-one pitching opportunities. Keep an eye out for the next session in Essex Weekly or contact us .

About the Author:

Kate Clayton

Senior Communications Officer, University of Essex

Kate Clayton is a Senior Communications Officer with specific responsibility for promoting research from across the Humanities Faculty. She has expertise in corporate communications, crisis communications, copywriting and storytelling, media relations and publications.

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Mixed messages

Pre and post digital.

Tuesday 5th March

Is Semiotics a potential area of research for my critical essay?

I have a group meeting for my Critical review today so I have been cramming in the reading and research.

The two books I’ve been looking at are :Introduction to Communication Studies by John Fiske

There is a whole section that discusses communication, meaning and signs. The article states that the models have only considered the ‘process’ of a message and this study looks at communication as a generation of meaning. An exchange of codes that becomes more personalised the more we send and repeat them. You are creating your own meanings with the signs, the more these sign systems and codes are used to the same group the closer those meanings will align.

There are a set of terms that discribe this form of communication: sign, signification, icons index, denote, connote all terms which refer to various ways of creating meaning.

The word that particularly stuck out to me was ‘Semiotics’ the study of the sign. The main areas of study being: the sign itself; the codes or systems into which they are organised and the culture within which these codes and signs operate. (Fiske, 1987) This is potentially interesting as its the symbols, or icons within social media and messaging apps that are loaded with meaning and are used to send and receive messages. I am interested in the emotional response they create and how these icons trigger are dependency on these platforms to communicate.

Potential questions

Can semiotics explain how symbols and signs are used in digital media to illicit an emotional response?

(not sure this entirely makes sense but it could be a start)

Can craft made objects be a tool to investigate the postive and negative of digital messages?

Has digital media changed how we communicate emotionally?

Has communicating via digital messaging platforms led to a loss of physical and emotional engagement?

As an aside and not connected necesserily connected to my research I came across a post on Substack by the Honest Broker, that talks about how entertainment ate art. Distraction ate entertainment, addiction is eating distraction and media companies are a domopine cartel and this is where all the investment goes.

fifteen second bursts to stay on their platform. – instagram, X . They want you angry because you are more likely to stay longer and use your data. They know how toxic it is but it makes a lot of money, and is causing depression. Distraction from the real pleasures in life.

The expression ‘This is not second screen enough’ with the idea that most people will be scrolling while watching the tv. Is this addiction? Is it ruining our concentration?

There are a few artists that are also concerned with these themes in their work:

Amalia Pica

Rachel Mcread

Thomas Hirschhorn

The project twins

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OP05 Cancer awareness messages in the UK print media: a content analytical and corpus linguistic mixed methods study

2016, Journal of Epidemiology & Community Health

Background Newspaper readership in the UK is high. Exposure to media stories has been shown to influence reader perceptions and newspapers are frequently used as part of cancer awareness campaigns. However we don’t know what happens to the cancer awareness message when it reaches the print media or whether people featured in cancer-related personal interest stories reflect current cancer inequalities. This study looks at the people featured and the language used to see how cancer is currently reported in the UK print media and how this might influence the public’s awareness and perception of the disease. Methods UK national and regional/local newspaper articles featuring a personal interest story about an individual’s journey with ovarian cancer over a seven-and-a-half year period were identified from the Nexis database. Content analytical methods were used to code information about the newspaper, demographic information about the people featured, and key cancer awareness informatio...

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To determine whether recent newspaper coverage of the four most common cancer types relates to their relative burden and national awareness months, and to identify the subject focus during high-coverage periods. Content analysis using the Nexis newspaper article database. UK 2011-2012. Annual number and ranking, monthly proportions and subject of articles on breast, lung, bowel and prostate cancers. 9178 articles were identified during 2011 and 2012 featuring breast (4237), prostate (1757), lung (1746) and bowel (1438) cancer. Peaks in monthly proportions above the 99% upper confidence limit were identified for each. Breast cancer had the highest coverage of 12% and 17% during its awareness month. Smaller peaks (11%) were identified during Bowel Cancer Awareness month. Prostate cancer received high coverage in relation to the case of the man convicted of the Lockerbie bombing who had been diagnosed with the cancer, and lung cancer in relation to the deaths of celebrities. Breast can...

Preventing Chronic Disease

Introduction We wanted to understand how cancer risks are communicated in mainstream and ethnic newspapers, to determine whether the 2 kinds of newspapers differ and to examine features of news stories and sources that might predict optimal risk communication. Methods Optimal risk communication was defined as presenting the combination of absolute risk, relative risk, and prevention response efficacy information. We collected data by conducting a content analysis of cancer news coverage from 2003 (5,327 stories in major newspapers, 565 stories in ethnic newspapers). Comparisons of mainstream and ethnic newspapers were conducted by using cross-tabulations and Pearson χ2 tests for significance. Logistic regression equations were computed to calculate odds ratios and 95% confidence intervals for optimal risk communication. Results In both kinds of newspapers, cancer risks were rarely communicated numerically. When numeric presentations of cancer risks were used, only 26.2% of mainstrea...

Health Education Research

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juanne clarke

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Ross MacKenzie

To test the hypothesis that television news coverage of different cancers reflects their incidence and burden, and to examine the journalistic approaches used in reporting cancer. Content analysis of all news, current affairs and infotainment reports on cancer broadcast on five free-to-air television channels in Sydney, New South Wales, 2 May 2005 - 6 January 2008. Number of items on specific cancers, relationship with burden of that cancer (disability-adjusted life-years [DALYs]), and category of "story lead" used for the item. Cancer was the fifth most reported health issue, with 1319 items; 25 different cancers received news coverage. The most reported cancers were breast cancer (42.5% of all items on specific cancers), melanoma (11.9%) and cervical cancer (11.6%). Some cancers were significantly over-reported in relation to their DALYs (eg, cervical cancer was over-reported by a factor of 10.2 compared with the number of reports predicted on the basis of DALYs) while o...

Japanese Journal of Clinical Oncology

Masayoshi Nagata , Morihito Takita

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Laurie Hoffman-Goetz

Significant disparities in cancer mortality exist as a function of ethnicity and race in North America. Little is known, however, about the presentation of cancer information in mass media that targets ethnic minority groups. 1) To evaluate the volume and type of cancer coverage and the readability of cancer articles in Canadian mainstream and ethnic minority newspapers; and 2) to compare newspaper coverage of cancer with Canadian cancer mortality. Seven mainstream and 25 ethnic minority (Jewish, First Nations, Black/Caribbean, East Indian) English-language newspapers were assessed for cancer coverage in the year 2000. Articles were analyzed by using frequencies and nonparametric tests. The total number of cancer articles (N=171) in ethnic minority papers and a random 20% from mainstream papers were also evaluated for readability level by using SMOG. There were a total of 748 cancer articles (721 mainstream; 27 ethnic). Coverage was weighted towards breast cancer (20.1% mainstream, ...

Journal of Media and Communication Studies

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Cancer epidemiology, biomarkers & prevention : a publication of the American Association for Cancer Research, cosponsored by the American Society of Preventive Oncology

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Americans remain under-informed about cancer and other health disparities and the social determinants of health (SDH). The news media may be contributing to this knowledge deficit, whether by discussing these issues narrowly or ignoring them altogether. Because local media are particularly important in influencing public opinion and support for public policies, this study examines the prevalence and framing of disparities/SDH in local mainstream and ethnic print news. We conducted a multi-method content analysis of local mainstream (English language) and ethnic (Spanish language) print news in two lower income cities in New England with substantial racial/ethnic minority populations. After establishing intercoder reliability (κ = 0.63-0.88), coders reviewed the primary English and Spanish language newspaper in each city, identifying both disparities and non-disparities health stories published between February 2010 and January 2011. Local print news coverage of cancer and other heal...

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Joseph Cappella

Cancer is both highly feared and highly newsworthy, and there is a robust body of research documenting the content and effects of cancer news coverage on health behaviors and policy. Recent years have witnessed ongoing, transformative shifts in American journalism alongside rapid advances in communication technology and the public information environment. These changes create a pressing need to consider a new set of research questions, sampling strategies, measurement techniques, and theories of media effects to ensure continued relevance and adaptation of communication research to address critical cancer control concerns. This paper begins by briefly reviewing what we know about the role of cancer news in shaping cancer-related beliefs, attitudes, behaviors, and policies. We then outline challenges and opportunities, both theoretical and methodological, posed by the rapidly changing news media environment and the nature of audience engagement. We organize our discussion around thre...

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