golf course business plan sample

Golf Course Business Plan Template

Written by Dave Lavinsky

Golf Course Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their golf courses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a golf course business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Golf Course Business Plan?

A business plan provides a snapshot of your golf course business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Golf Course

If you’re looking to start a golf course, or grow your existing golf course, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your golf course in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Golf Courses

With regards to funding, the main sources of funding for a golf course are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a golf course. Venture capitalists will usually not fund a golf course. They might consider funding a golf course with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results. With that said, personal savings and bank loans are the most common funding paths for golf courses.

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How to write a business plan for a golf course.

If you want to start a golf course or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of golf course you are operating and the status. For example, are you a startup, do you have a golf course that you would like to grow, or are you operating golf courses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the golf industry. Discuss the type of golf course you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of golf course you are operating.

For example, you might operate one of the following types of golf courses:

• Membership Only Golf Course : this type of golf course is available to patrons who purchase a membership to the golf course and tends to be more exclusive and high-end with a pro shop.
• Community Golf Course: this type of business is located in an upscale community whose residents are at a higher income level and is often on an invite-only membership option.
• Public Golf Course: this type of golf course is open to the public and accepts golfers from all walks of life. It may also include a driving range.

In addition to explaining the type of golf course you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of members signed up, number of positive reviews, complete construction of all 18 holes, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the golf industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the golf industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your business plan:

• How big is the golf industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your golf course? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, retirees, avid golfers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of golf course you operate. Clearly, prospective golfers would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most golf courses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other golf courses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes country clubs, community centers and recreation centers. You need to mention such competition as well.

With regards to direct competition, you want to describe the other golf courses with which you compete. Most likely, your direct competitors will be golf courses located very close to your location.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ business, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of golfers do they serve?
• What types of club house services and products do they provide?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better accommodations?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a golf course, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of golf course company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a golf course, will you provide tennis, racquetball, a restaurant, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your golf course company. Document your location and mention how the location will impact your success. For example, is your golf course located in a new up-and-coming high-end neighborhood, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your golf course marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your golf course, including daily landscaping, cleaning equipment, cleaning and maintaining golf carts and holding staff meetings with employees and caddies.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 50th membership or tee time, or when you hope to reach $X in revenue. It could also be when you expect to expand your golf course to a new city or area of town.  

Management Team

To demonstrate your golf course’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing golf courses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing golf courses or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your golf course, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a golf course:

• Location build-out including golf course design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your golf course land lease or architectural renderings of the golf course.  

Putting together a business plan for your golf course is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the golf course industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful golf course.  

Golf Course Business Plan FAQs

What is the easiest way to complete my golf course business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Golf Course Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of golf course business you are operating and the status; for example, are you a startup, do you have a golf course business that you would like to grow, or are you operating a chain of golf course businesses?

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Golf Course Business Plan

Are you an avid golfer dreaming of owning a golf course? Solid plan.

Investing in a golf course has several of its own benefits, like personal satisfaction and huge profit potential, but it’s a big-ticket investment, and you need a solid business plan to succeed.

Need help writing a business plan for your golf course?

You’re at the right place. Our golf course business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Golf Course Business Plan?

Writing a golf course business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the products and services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of golf course you run and the name of it. For instance, here are some of the most common types of golf course businesses:

• Public golf course
• Indoor golf course
• Private golf club
• Resort golf club
• Executive golf course
• Championship golf course
• Describe the legal structure of your golf course business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your golf course business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe the Golf Course:

Golf equipment and cart rental:, customer support & maintenance, additional services:.

In short, this section of your golf course plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your golf club business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your golf course business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & accessories:.

Include the list of equipment and accessories required for your day-to-day business operations, such as golf clubs, balls, tees, and other golf-related accessories.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your golf course business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the golf course industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your golf course business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample golf course business plan will provide an idea for writing a successful golf course plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our golf course business plan pdf .

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Key Business Plan Components

Frequently asked questions, why do you need a golf course business plan.

A business plan is an essential tool for anyone looking to start or run a successful golf course business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your golf course business.

How to get funding for your golf course business?

There are several ways to get funding for your golf course business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your golf course business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your golf course business plan and outline your vision as you have in your mind.

What is the easiest way to write your golf course business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any golf course business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Golf Course Business Plan Template

Written by Dave Lavinsky

Golf Course Business Plan

You’ve come to the right place to create your Golf Course business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Golf Courses.

Below is a template to help you create each section of your Golf Course business plan.

Executive Summary

Business overview.

Savannah Oaks Golf Course is a newly established, full-service golf course business in Savannah, Georgia. Savannah Oaks Golf Course will be the most reliable, cost-effective, and efficient choice for customers who live in Savannah and the surrounding communities. Savannah Oaks Golf Course will provide a comprehensive menu of golf and golf-related products and services for any individual to utilize. Their full-service approach includes a comprehensive menu of golf packages, golf attire and accessories, meals, private club memberships, and event venue rentals. The average cost for a round of golf will be $55 per player.

Savannah Oaks Golf Course will be able to provide golf experiences on twin 18-hole courses, dining and event venue services, golf apparel and accessories, private club memberships and golf club and cart rentals. The team of golf professionals and golf managers are highly qualified and experienced in golf pro services, golf shop management, grounds maintenance and event sales and management. The Savannah Oaks Golf Course solution removes all headaches and issues of reserving a round of golf, finding meal services, engaging a golf pro, and purchasing golf-related items. It also ensures all issues around event venues and catering plans are taken care of expeditiously, while delivering the best customer service.

Product Offering

The following are the products and services that Savannah Oaks Golf Course will provide:

• Two 18-hole championship golf courses providing play to the public
• Restaurant meal services
• Bar beverage services
• Golf lessons
• Event venue and catering services
• Golf apparel and accessories
• Private memberships within clubs
• Golf club purchase
• Golf club rental

Customer Focus

Savannah Oaks Golf Course will target all golfers in Savannah, Georgia. They will also target event venue customers and those who seek catering services. They will target the general public and tourists in the greater Savannah area. They will target those individuals who want to learn to play golf. They will target individuals seeking golf apparel and accessories for golfers.

Management Team

Savannah Oaks Golf Course will be owned and operated by Stuart Halverson. He recruited Tom Martin as the Golf Professional and Mitch Simpson as the Golf Course Manager.

Stuart Halverson is a graduate of Duke University, having earned a master’s degree in Business Administration. He is the former owner of an 18-hole golf course in North Carolina, which he sold two years ago at a substantial profit. Stuart’s exceptional leadership skills combined with his love for the game of golf has led him to multiple winning relationships built around golf, each of which has brought additional profits and successes to this business maven.

Tom Martin has been recruited to provide Golf Pro services to golfers and those who want lessons in golfing. He formerly held the same position at the golf course owned by Stuart Halverson. He will be the Senior Golf Pro at Savannah Oaks Golf Course.

Mitch Simpson will be the Golf Course Manager, overseeing and directing everything related to the grounds of both 18-hole golf courses, including maintenance, re-seeding, aerating, and landscaping. Cart path oversight and course changes are also under his direction.

Success Factors

Savannah Oaks Golf Course will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of Savannah Oaks Golf Course.
• Comprehensive menu of services and products that will support the game of golf, sale of golf items, golf clubs, and private memberships to golf groups.
• Dining experiences in the dining room and bar service for beverages.
• Event venue offerings that include the dining room, great room, club room and bar areas.
• Also included are select outdoor settings situated across the golf course. Golf lessons with the golf pro or other representatives
• Savannah Oaks Golf Course offers the best pricing in town. Their pricing structure is the most cost effective in comparison to the competitors within the Savannah region.

Financial Highlights

Savannah Oaks Golf Course is seeking $200,000 in debt financing to launch its twin 18-hole golf courses and adjoining facilities. The funding will be dedicated toward securing the office space and purchasing golf equipment and inventory, along with office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Working capital: $10,000

The following graph outlines the financial projections for Savannah Oaks Golf Course.

Company Overview

Who is savannah oaks golf course.

  Savannah Oaks Golf Course will be able to provide golf experiences on twin 18-hole courses, dining and event venue services, golf apparel and accessories, private club memberships and golf club and cart rentals. The team of golf professionals and golf managers are highly qualified and experienced in golf pro services, golf shop management, grounds maintenance and event sales and management. The Savannah Oaks Golf Course removes all headaches and issues of reserving a round of golf, finding meal services, engaging a golf pro, and purchasing golf-related items. It also ensures all issues around event venues and catering plans are taken care of expeditiously while delivering the best customer service.

Savannah Oaks Golf Course History

The Savannah Oaks Golf Course is owned and operated by Stuart Halverson. Stuart is a graduate of Duke University, having earned a master’s degree in Business Administration. While a student at Duke, Stuart improved his golf game and joined the golf team representing Duke University in tournaments around the U.S. The bond formed with his fellow golf team members has survived through the twenty years since their graduation.

Stuart is the former owner of an 18-hole golf course in North Carolina, which he sold two years ago at a substantial profit. Stuart’s exceptional leadership skills combined with his love for the game of golf has led him to multiple winning relationships built around golf, each of which has brought additional profits and successes to this business maven.

Mitch Simpson will be the Golf Course Manager, overseeing and directing everything related to the grounds of both 18-hole golf courses, including maintenance, re-seeding, aerating, and landscaping. Cart path oversight and course changes are also under his direction. Mitch also held the same position at the golf course formerly owned by Stuart Halverson.

Since incorporation, Savannah Oaks Golf Course has achieved the following milestones:

• Registered Savannah Oaks Golf Course as a C-corporation to transact business in the state of Georgia.
• Has a contract in place at one the grounds of an established golf course to set up Savannah Oaks Golf Course in taking over the twin courses, purchasing the buildings and to set up its office space and golf shop including 10,000 square feet of space.
• Stuart, Tom and Mitch have each reached out to numerous contacts to include Savannah Oaks Golf Course in recommendations and referrals.
• Began recruiting a staff for the Savannah Oaks Golf Course, along with office personnel to oversee administrative offices.

Savannah Oaks Golf Course Services

The following will be the products and services Savannah Oaks Golf Course will provide:

• Golf lessons with the golf pro or other representatives
• Savannah Oaks Golf Course offers the best pricing for a golf experience. Their pricing structure for golf, event coordination, golf lessons, and related services is the most cost effective in comparison to the competitors within the Savannah region.

Industry Analysis

The golf and golf course industry is expected to grow by 12% annually over the next five years to over $126 billion in the U.S. The growth will be driven by an increased interest in the game of golf by those who never played before the pandemic. When the pandemic hit, many individuals were considered remote workers who completed their work early and then played golf for the remainder of the day, which greatly increased the number of players on public golf courses. The sport was one of only a few sporting activities that remained open during the epidemic. Costs will likely be reduced as increased interest in the sport will increase revenue gains across the board and more young golfers, who learned to play during the pandemic, will come of age and add further to the golfer demographics. Complementary services to golf courses, such as catering services and event venues, have added to the increased profits for golf courses, along with a significant number of golf lessons, accessories and golf clubs that can be acquired at a golf course.

Customer Analysis

Demographic profile of target market.

Savannah Oaks Golf Course is a public golf course that will target all golfers in the greater Savannah, Georgia region. They will also target event venue customers and those who seek catering services. They will target the general public and tourists in the greater Savannah area who desire meals at the dining room or beverages in the bar of the clubhouse, which is open to the public. They will target those individuals who want to learn to play golf. They will target individuals seeking golf apparel and accessories for golfers.

Customer Segmentation

The Savannah Oaks Golf Course will primarily target the following customer profiles:

• Individual golfers
• Public and private golf membership clubs or teams
• Diners seeking meals in the dining room of the clubhouse Golfers or other individuals seeking beverages in the bar of the clubhouse Individuals seeking event coordination and venue rentals, including catering Individuals seeking golf apparel, golf accessories and/or golf clubs
• Diners seeking meals in the dining room of the clubhouse
• Golfers or other individuals seeking beverages in the bar of the clubhouse
• Individuals seeking event coordination and venue rentals, including catering
• Individuals seeking golf apparel, golf accessories and/or golf clubs

Competitive Analysis

Direct and indirect competitors.

Savannah Oaks Golf Course will face competition from other companies with similar business profiles. A description of each competitor company follows:

St. Thomas Golf Club

St. Thomas Golf Club is a private membership golf course, offering one 18-hole championship golf course, driving range, and a clubhouse with amenities including a dining room, bar, ballroom, private lounges for men and women, club room, golfing lessons, golf accessories and golf clubs, and a golf pro shop.

The owners of the St. Thomas Golf Club are Randy and Heidi Stromberger who hold equal ownership and who registered the golf course as a privately-held C-corporation in Savannah, Georgia. The membership of the St. Thomas Golf Club currently has 1,589 adult members with 3,441 minors included. Events are built around golf, with tournaments each quarter, dinners, dances and other social events included. There is a sizable golf pro shop, where apparel and golf accessories are offered. The premises are not available for rent unless a golf membership is held.

To buy into a golf membership, when memberships are available, one must be nominated to join and then pay the buy-in fee of $100,000. In addition, yearly dues of $20,000 are required per couple, with children or minors adding another $4,500 to the total. Monthly charges for use of the dining room and bar must be at least $300 per month or the under-usage is charged to the member household on a monthly basis. The public is not invited to the dining room, bar, or ballroom, except by express invitation from a member who is authorized to do so. Once a year, membership nominations are collected, voted upon by the members, and offered to potential members who qualify.

Buford Pitch & Putt

Buford Pitch & Putt is a nine-hole executive course located in Buford, Georgia. It is owned and operated by Tammy Lovine and her son, Tommy, who registered the company as an LLC in the state of Georgia. The public course accepts all individuals interested in playing a 9-hole course with short fairways, which is designed to improve the “short game” of golfers. The cost per round is $30. There are no clubhouse facilities, dining room or golf pro shop. There is a golf cart beverage and snack service that travels the cart path throughout the day, offering snacks and beverages to golfers on the course.

Buford Pitch & Putt is a direct competitor to Savannah Oaks Golf Course, in that golf is offered to the public. However, it is an indirect competitor in that the majority of services and products offered by Savannah Oaks are not offered by the pitch and putt course. The motto of Buford Pitch & Putt is, “Pitch It Short to Win it Big!” One of the best aspects of Buford Pitch & Putt is the driving range with real turf for practice and a ball machine that offers 20 driving range golf balls by the bucket for $1.

Tierra Sunrise Golf Course

Tierra Sunrise Golf Course is owned and operated by Liam Nicholson, who registered the company as a C-corporation in the city of Savannah, Georgia. The single 18-hole golf course is a direct competitor, and a registered “Troon” golf course, in that the undulations of the fairways are extensive and similar to those in the UK. The course is considered “difficult, but exciting” to play, inviting experienced golfers to improve their games on the course. Individuals who are not experienced would probably not choose to play this course.

Tierra Sunrise Golf Course includes a snack bar and indoor eating area, a bar that is open in the afternoons, and a golf pro shop that offers golf lessons, golf apparel and golf accessories. The average cost for a round of golf is $150 per person, with golf cart rentals an additional charge. The owner, Liam Nicholson, is currently working with the city of Savannah to increase the size of his holdings to build another, less-difficult, course on the property and adjacent land.

Competitive Advantage

Savannah Oaks Golf Course will be able to offer the following advantages over their competition:

• Event venue offerings that include the dining room, great room, club room and bar areas. Also included are select outdoor settings situated across the golf course.

Marketing Plan

Brand & value proposition.

Savannah Oaks Golf Course will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of services and products for golfers who enjoy the game of golf and adjoining services and amenities.
• Reasonably-priced rates for the choice of two 18-hole championship courses.
• Event venues and catering services for private parties.
• No private fees for golf or amenities; public welcome.
• Experience level of golf professionals
• No quotas or monthly costs associated with golf games.
• Unbeatable pricing for value received.

Promotions Strategy

The promotions strategy for the Savannah Oaks Golf Course is as follows:

Word of Mouth/Referrals

Savannah Oaks Golf Course has built up an extensive list of contacts over the years by providing exceptional service and expertise to golfers at the formerly-owned golf course. These golfers and families have become loyal to the owner and golf professionals now associated with the Savannah Oaks Golf Course. As such, the former golf associates will spread the word about the opening of this golf course and offer referrals to those interested in playing one of the two courses. The former customers will also recommend the dining room, bar and facilities that can be rented.

Professional Associations and Networking

Stuart Halverson, owner of Savannah Oaks Golf Course, holds extensive memberships and association ties across the U.S. He will begin networking to include associates or business personnel to both visit his new course and refer others to the new course. In addition, Stuart will offer the location and amenities to any of the association memberships he holds at no charge for services required during the first three months of business.

Print Advertising

Direct mailers will be sent to each household in Savannah, Georgia. These mailers will announce the launch and opening months of discounts and specials at the golf course and in the dining room and bar. Packages for golf plus dinner will be offered at a discount. The direct mailers will go out shortly before the launch of the golf course with an invitation to everyone to visit and check out the facilities on opening day.

Website/SEO Marketing

Savannah Oaks Golf Course will utilize their in-house website building skills to design their website. The website will be well organized, informative, and list all the services that the Savannah Oaks Golf Course is able to provide. The website will also list their contact information and list their tee time reservations with a payment portal linked to the website. The golf pro will also manage the website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Savannah public golf course” or “golf course near me”, Savannah Oaks Golf Course will be listed at the top of the search results.

The pricing of Savannah Oaks Golf Course will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Savannah Oaks Golf Course. Operation Functions:

• Stuart Halverson will be the Owner and President of the business. He will oversee all staff and manage business development. Stuart has spent the past year recruiting the following staff:
• Mitch Simpson will be the Golf Course Manager, overseeing everything related to the grounds of both 18-hole golf courses, including maintenance, re-seeding, aerating, and landscaping. Cart path oversight and course changes are also under his direction.
• Tom Martin has been recruited to provide golf pro services to golfers and teach golf lessons. He will be the Senior Golf Pro at Savannah Oaks Golf Course.
• Danni Alverado will be the Staff Accountant who will provide all accounting, tax payments, and monthly financial reporting.
• Lilia Samuels will be the Senior Chef and Manager of the dining room and bar areas. She will choose the menus, oversee all food prep and manage staff of all serving areas.

Milestones:

Savannah Oaks Golf Course will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease building spaces
• 5/15/202X – Finalize personnel and staff employment contracts for the Savannah Oaks Golf Course
• 6/1/202X – Finalize contracts with golf products/food/beverage distributors and wholesalers
• 6/15/202X – Begin networking at association and industry events
• 6/22/202X – Begin moving into Savannah Oaks Golf Course office
• 7/1/202X – Savannah Oaks Golf Course opens for business

Financial Plan

Key revenue & costs.

The revenue drivers for Savannah Oaks Golf Course are the golf course fees they will charge to players who choose to golf at one of the Savannah Oaks Golf Courses. The green fees are within the moderate range, making the course play an exceptional value for the money.

The cost drivers will be the overhead costs required in order to staff the golf course management personnel and other staff members. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Savannah Oaks Golf Course is seeking $200,000 in debt financing to launch its golf course business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print marketing and networking costs. The breakout of the funding is below:

• Marketing costs: $10,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Golfers Per Month: 120
• Average Fees per Month: $67,500
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, golf course business plan faqs, what is a golf course business plan.

A golf course business plan is a plan to start and/or grow your golf course business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Golf Course business plan using our Golf Course Business Plan Template here .

What are the Main Types of Golf Course Businesses? 

There are a number of different kinds of golf course businesses , some examples include: Membership Only Golf Course, Community Golf Course, and Public Golf Course.

How Do You Get Funding for Your Golf Course Business Plan?

Golf Course businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Golf Course Business?

Starting a golf course business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Golf Course Business Plan - The first step in starting a business is to create a detailed golf course business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your golf course business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your golf course business is in compliance with local laws.

3. Register Your Golf Course Business - Once you have chosen a legal structure, the next step is to register your golf course business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your golf course business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Golf Course Equipment & Supplies - In order to start your golf course business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your golf course business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Home » Sample Business Plans » Sports

A Sample Golf Course Resort Business Plan Template

Do you want to start a golf course resort and need to write a plan? If YES, here is a sample golf course business plan template & FREE feasibility report. If you are looking for a business to establish as a sport enthusiast, you should think towards building a golf course or golf resort.

Building a golf resort in an area that has loads of golf lovers but fewer golf courses can be very lucrative. Golf is a global sport and people who love the game will always look for ways to play the game much more than watching people play it.

The real deal in starting a sport facility business such as golf resort is securing a big facility that is large enough to contain a full sized golf course including spectator’s stand, changing room, swimming pool, and enough parking space.

What It Takes to Open a Golf Course?

Starting your own private golf resort is not an easy task to accomplish. It requires a complete project team and solid capital base to be able to achieve your dream of opening your own private golf resort. As a matter of fact, it requires long term planning to successfully build a golf resort from the scratch to finish.

But if you don’t have enough time to spend, you can as well source for golf resorts that are put – up for sale. One of the draw backs of buying over a golf resort is that you can’t change the location.

One of the ways you can make money from your golf resort is to organize standard golf tournaments in your golf resort. The truth is that if you have big corporations to sponsor your golf tourney, you will sure attract some of the finest golfers within your country and even outside your country.

A Sample Golf Course & Resort Business Plan Template

1. industry overview.

A golf course is an area of land laid out for golf with a series of 9 or 18 holes each including tee, fairway, and putting green and often one or more natural or artificial hazards —called also golf links. A standard full-scale golf course has 125 to 175 acres (51 to 71 hectares).

The Golf Courses & Country Clubs Industry is basically engaged in operating golf courses and country clubs that have dining and recreational facilities et al. These facilities typically provide food and beverage services, equipment rental services and golf instruction et al.

Golf courses can be public, private, semiprivate or an extension of a private country club. Activities in this industry does not include businesses that engage in golf driving ranges, miniature golf courses and resorts and hotels that have on-site golf courses.

In recent time, the industry is experiencing steady growth in the last five years due to steady rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

Golf course green fees comprise the largest source of revenue for the industry, generating 33.9%. Green fees are fees paid by golfers who are not members of a country club but wish to play an individual round of golf. According to data from the National Golf Foundation, golf participation rates have been falling for the past decade.

Some individuals find the “etiquette rules” (e.g. no cell phones, specific dress code) off-putting, while others find that the game takes too long to play. As a result, the number of adults who played golf at least once in a year decreased by about 4.0 million in the five years to 2014 (latest public data available from the NGA)

The Golf Courses & Country Clubs Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 10,793 licensed and registered golf course & country clubs facilities responsible for employing about 308,033 employees and the industry rakes in a whooping sum of $23 billion annually with an annual growth rate projected at 1.2 percent. It is important to state that there is no establishment with a lion share of the available market in this industry.

Over and above, starting a golf course & country club facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the golf course and country club facility and also cash required to equip the facility to meet the standard expected by potential users / members of golf course and country club.

2. Executive Summary

Shannon McKenzie™ Golf Course & Country Club is a standard and well equipped golf course and country club facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a facility to play golf, stay fit by exercising regularly and maintain healthy lifestyle.

We have been able to secure a standard facility in a central and easy to locate location in Asheville.  We are well equipped to services the whole of the community as well as visitors and tourists.

Shannon McKenzie™ Golf Course & Country Club is going to become the number one family – focused golf course and country club facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our golf course and country club has enough parking space to accommodate the number of people (golf players and spectators) we will accommodate per time.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to build of golf course and country club. As a matter of fact, our major aim of starting Shannon McKenzie™ Golf Course & Country Club is to encourage people to play golf and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our golf course and country club is specifically designed and built to take care of standard golf tournaments and individual or group of golfers, we have active childcare services for toddlers and we have membership packages that is highly discounted for families that enrolled with us or groups who would want to make use of our golf course and country club for games, recreations and camping.

Shannon McKenzie™ Golf Course & Country Club will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference. Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce.

Shannon McKenzie™ Golf Course & Country Club is a family owned business with support from the State of North Carolina. The business will be managed by Shannon McKenzie, he has well over 15 years of experience as a leading community golf coach in the United States of America working with top golfers who have gone ahead to win laurels in golf tourneys both nationally and internationally.

3. Our Products and Services

Shannon McKenzie™ Golf Course & Country Club is in the golf courses and country clubs industry to provide standard golf course and country club facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our facility will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;

• Operating golf courses and country clubs
• Providing food and beverage services
• Providing golf equipment rental services
• Providing golf instruction services
• Memberships
• Golf course green use
• Food and beverages
• Equipment rentals and sales
• Other facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Shannon McKenzie™ Golf Course & Country Club is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.
• Our mission for establishing Shannon McKenzie™ Golf Course & Country Club is to create a movement in the community that supports total engagement in sporting activities such as golf, health and fitness and to fight against obesity and unhealthy lifestyle.
• We want to contribute our quota towards ensuring that Ashville community produce professional golfers that can go ahead to represent United States in the golf tournaments all over the world.

Our Business Structure

Shannon McKenzie™ Golf Course & Country Club is in business to become the leading private golf course and country club facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO
• Golf Course and Country Club Facility Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Golf Instructor (5)
• Training Assistants (10)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members

Golf Course and Country Club Manager

• Responsible for operating golf courses and country clubs
• Responsible for providing food and beverage services
• Handle golf equipment rental services
• Responsible for providing golf instruction services
• Manage membership and registration
• Manage golf course and country club green use
• Handles food and beverages
• Handles equipment rentals and sales
• Handles other relevant facility operation

Fitness Instructors (5)

• Creates training rosters for members
• Assists members during golf playing and exercise session
• Guides members on how to make use of golf course, gym and fitness equipment

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Shannon McKenzie™ Golf Course & Country Club in strategic meetings
• Helps to increase sales and growth for Shannon McKenzie™ Golf Course & Country Club.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Shannon McKenzie™ Golf Course & Country Club
• Serves as internal auditor for Shannon McKenzie™ Golf Course & Country Club

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the golf course and country club facility
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the golf course and country club facility manager.

6. SWOT Analysis

Shannon McKenzie™ Golf Course & Country Club is in business to provide golf course and country club facility for golf lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits.

We are aware that there is competition in the golf course and country clubs industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our golf course and country club facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Shannon McKenzie™ Golf Course & Country Club, Asheville – North Carolina;

One of the obvious strength that will definitely stand as a plus for Shannon McKenzie™ Golf Course & Country Club is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our members / clients to achieve their aims or enrolling in our golf course and country club facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing golf course and country club facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest golf equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Shannon McKenzie™ Golf Course & Country Club are unfavorable government policies, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our golf course and country club facility is located.

7. MARKET ANALYSIS

• Market Trends

Both The Golf Course and Country Club industry and The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for golf course and country club facility, health and fitness club memberships or make use of golf course and country club or sports and recreation facilities in their communities, as they become more health- conscious as they grow older.

However, patrons of golf course and country clubs are anticipated to increasingly pick up membership from less expensive centers as against expensive all-inclusive clubs.

The trend in the golf course and country clubs industry is such that if a golf course and country club facility is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that such facility will enjoy high patronage.

Just like in other business ventures, the owner of golf course and country club facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also corporate organizations et al to make use of their facility. Some even go as far as organizing golf tourneys on a regular basis.

It is a common trend that as golf course and country club grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some golf course and country club facilities now have fresh juice and smoothie bar within their facility to encourage people towards healthy drinking.

In order words, it is very important for golf course and country club facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for golf course and country club facilities cuts across people of different walks of life. The fact that people register in golf course and country club facilities for various reasons makes marketing the business interesting. The target market for golf course and country club facilities can be categorized into three various groups.

The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor. The other group of people are those who are interested in playing golf or learning how to play golf for fun or to compete at a national or international level.

The last group of people are those (schools and golf clubs) who don’t have the required golf course or sports facilities for their students and sports club and would need a standard facility for trainings.

Shannon McKenzie™ Golf Course & Country Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our golf course and country club facility to;

• Working Class Adults / Corporate Executives
• Sport Clubs and Golf lovers
• Community an Cooperate organization
• Business People / Entrepreneurs
• Government Officials
• Celebrities
• Religious centers
• Applicants / School Leavers
• Sports Men and Women
• College Students

Our Competitive Advantage

No doubt, the golf course and country clubs industry is indeed a prolific and highly competitive industry. Clients / potential members will only enroll in your golf course and country club facility if they know that you can successfully help them learn how to play golf, achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

Shannon McKenzie™ Golf Course & Country Club is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our golf course and country club facility.

So also, our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups golf course and country club facilities or even sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Shannon McKenzie™ Golf Course & Country Club is established with the aim of maximizing profits in the Golf Course and Country Clubs industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Shannon McKenzie™ Golf Course & Country Club will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like golf course and country club facility.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Shannon McKenzie™ Golf Course & Country Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $200,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our golf course and country club facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Shannon McKenzie™ Golf Course & Country Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our golf course and country club facility so as to attract people to enroll and become members of our golf course and country club facility.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs. Part of the marketing and sales strategies that we will adopt are;

• Open our golf course and country club facility with a big party in the n.
• Advertise our golf course and country club facility on national dailies, local TV stations and local radio station
• Promote our golf course and country home facility online via our official website and all available social media platforms
• Introduce our golf course and country club facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our golf course and country home facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our golf course and country club facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Ashville – North Carolina
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
• Engage on road shows within our neighborhood to create awareness for our golf course and country club facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our golf course and country club facility.

Below are the platforms we intend to leverage on to promote and advertise Shannon McKenzie™ Golf Course & Country Club;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based golf tourneys or sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Asheville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas

Contact corporate organizations and schools by calling them up and informing them of Shannon McKenzie™ Golf Course & Country Club and the services we offer

• List Shannon McKenzie™ Golf Course & Country Club on local directories / yellow pages
• Advertise our golf course and country club facility in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

At Shannon McKenzie™ Golf Course & Country Club, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a golf course and country club facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Shannon McKenzie™ Golf Course & Country Club in the United of America. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in North Carolina – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – ,800 .
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the golf course and country club facility – $500,000.
• Cost for facility remodeling – $250,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Cost for acquiring gym and fitness equipment or other sports wares – $200,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped golf course and country club facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding / Startup Capital for Shannon McKenzie™ Golf Course & Country Club

Shannon McKenzie™ Golf Course & Country Club is a business that will be owned and managed by Shannon McKenzie and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Shannon McKenzie™ Golf Course & Country Club is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our golf course and country club facility is to equip our facility with state of the art gym and fitness equipment et al.

Shannon McKenzie™ Golf Course & Country Club will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed golf, gym and fitness equipment, electronic appliances, office appliances and suppliers: In Progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

More on Sports

How to write a business plan for a golf course?

Putting together a business plan for a golf course can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing golf course, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a golf course?

• What information is needed to create a business plan for a golf course?
• How do I build a financial forecast for a golf course?

The written part of a golf course business plan

• What tool should I use to write my golf course business plan?

Having a clear understanding of why you want to write a business plan for your golf course will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a golf course business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your golf course. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your golf course to be in the next three to five years.

Once you have a clear destination for your golf course, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your golf course's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your golf course.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your golf course and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your golf course's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your golf course, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a golf course

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your golf course business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a golf course

Carrying out market research before writing a business plan for a golf course is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may find that there could be an increasing demand for a more social atmosphere on the golf course. This could manifest in more social events, such as tournaments and group golfing opportunities. Additionally, market research might reveal that there could be a growing interest in more amenities and services on the golf course, such as a pro shop, restaurant, or golf lessons.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your golf course.

Developing the sales and marketing plan for a golf course

As you embark on creating your golf course business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a golf course

Whether you are starting or expanding a golf course, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A golf course might incur staffing costs for their groundskeepers, pro shop staff, and restaurant staff. They might also need to purchase additional equipment for the golf course such as golf carts, mowers, irrigation systems, and other maintenance equipment. Additionally, they might need to purchase supplies such as golf balls, tees, and other items used on the course.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your golf course, it is time to start creating your financial forecast.

What goes into your golf course's financial forecast?

The financial forecast of your golf course's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a golf course are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a golf course shows how much revenue and profits your business is expected to generate in the future.

Ideally, your golf course's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established golf course. And similarly, an established company should showcase a higher level of profitability than a new venture.

The forecasted balance sheet of your golf course

The projected balance sheet of your golf course will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your golf course projected balance sheet provides an understanding of your golf course's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your golf course's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your golf course has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your golf course business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your golf course business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your golf course as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your golf course, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your golf course business plan, let's shift our focus to the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a golf course business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your golf course's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your golf course, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your golf course business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your golf course, you could emphasize the potential growth in the local economy that the golf course may bring. You could mention the potential for a boost in tourism and increased spending in the area due to the additional recreational activities. You may also want to discuss the potential for increased real estate prices, as the course could draw in more people to the area. Finally, you could point out the potential for a stronger sense of community and increased quality of life for residents if the golf course is successful.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your golf course business plan should include a detailed description of what your company sells to its customers. 

For example, your golf course could offer golf lessons, a pro shop with golf equipment and apparel, and a restaurant or bar to its customers. Golf lessons could provide a way for customers to learn the fundamentals of the game or to refine their skills. The pro shop provides customers with customized equipment and apparel to help them improve their game. Finally, having a restaurant or bar allows customers to relax and enjoy refreshments after their round of golf.

The reader will want to understand what makes your golf course unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your golf course business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your golf course, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your golf course aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include golfers who are looking to improve their game. This could include both experienced players looking to refine their technique, as well as beginners looking to learn the basics. Additionally, the golf course could target those interested in a day of leisure, offering a great setting for golfers to socialize and enjoy some fresh air.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your golf course.

5. The strategy section

When writing the strategy section of a business plan for your golf course, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your golf course may face certain risks that could affect the success of the business. For example, one risk you may face is changes in weather. Unfavorable weather conditions, such as heavy rain or extreme heat, may reduce the number of people who visit the course. Additionally, your golf course might be subject to vandalism or theft of equipment, which could also have a negative impact on the business. Taking steps to reduce the risk of these events, such as proper security measures, can help protect your golf course and ensure its success.

6. The operations section

The operations of your golf course must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your golf course - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as green turf, golf carts, and golf clubs. These assets could be protected by intellectual property such as trademarks and copyrights. Additionally, the golf course may have valuable trade secrets, such as a unique golf course design, which could help distinguish it from other courses and give it a competitive edge.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a golf course business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my golf course's business plan?

In this section, we will be reviewing the two main solutions for creating a golf course business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your golf course's business plan

Using online business planning software is the most efficient and modern way to write a golf course business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your golf course's business plan

Outsourcing your golf course business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the golf course business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your golf course's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a golf course business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my golf course business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a golf course business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a golf course. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a golf course? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Golf Course Business Plan Sample

JAN.09, 2018

Do you want to start own golf course business?

Are you planning to build a golf course ? Although starting a golf course requires a high initial capital but its monthly and maintenance cost are extremely low as compared to other businesses of similar magnitudes. That’s why this business yields profit within a very short time of its launch. If you have successfully surveyed the area where you are going to start your golf course and accurately calculated the demand or need for a gold course then you can assume your venture to become extremely profitable. In such case, there is a very low amount of risk associated with it provided that you plan it successfully. So before you move towards this venture, you will have to prepare a comprehensive business plan which will establish the basis of your company’s future operations and decisions. It will help you determine everything, like identifying the finances and personnel needed for the startup, identifying the target customers, allocation of proper resources for its operation and maintenance. So, if you are wondering how to write an effective business plan then here we are providing you the business plan for a convenience store business startup named ‘Eden Golf’.

Executive Summary

2.1 the business.

Eden Golf will be a fully licensed and insured golf course, located at a 30-minute drive from Downtown Manhattan in the New York City. An 86 acres, 18-hole facility which was previously used as Star Golf Course for ten years has been acquired to be turned into the new course. The Star Golf Course has closed seven years ago due to financial reasons, that’s why it has gone out of shape and requires extensive landscape work. The work has already been started and will be completed within the next three months before the course launches in April. In addition, the following equipment needs to be purchased:

• Driving Range Equipment
• Food Equipment for Snacks Bar
• Landscape Maintenance Equipment

Thirty-five golf carts will be leased to make sure that there is sufficient transportation for the guests and members using the course.

2.2 Management

Eden Golf will be owned and operated by Mark Wilton who is an American professional golfer and one of the most successful golfers of all time.

2.3 Customers

Our customers or members will either be the local residents living near us or the professional players who will visit us from everywhere. Mark will guide and train the members as well as play with them occasionally. Our membership prices are 10% less as compared to that of our competitors. The prices are deliberately set to be lower so as to increase the popularity of this sport in public which is the primary goal of Mark. A snacks bar, a driving track, and a pro shop will also be provided along with the facility.

2.4 Target of the Company

The main target of Mark is to bring back the popularity of this sport through his venture while also generating substantial revenue. He also aims to balance the initial cost of the startup with earned profits by the end of five years.

Company Summary

3.1 company owner.

Eden Golf will be owned by Mark Wilton. Mark is an American professional golfer and is one of the most successful golfers the world has ever seen. He was one the highest-paid golfers in the world for several years. Following an outstanding junior, college, and amateur career, Mark was 22 years old when he started to play professionally. Within the course of next 20 years, he had already won four PGA tour events pocketing millions of dollars at the time. He reached the number third position in the world golf rankings in less than a year after turning pro. Mark remained the most famous player in golf for the last 30 years until his retirement last year.

3.2 Why the Business is being started

Mark has retired from the professional golf industry, a year before. Golf is his ultimate passion and he cannot imagine his life without it. That’s why he had always thought about starting his golf course throughout his professional career. This business is undoubtedly the best engagement of his precious time where he will remain in contact with various national and international golf players from around the world. Along with having a great time for himself, he will also serve the golf industry as well. He aims to bring back the popularity of this sport through his venture.

3.3 How the Business will be started

The golf course industry is not for everyone to step in. Staring a golf course requires an immense amount of initial capital and a professional-level knowledge of this sport. Mark has both of them. The business will be started by the huge amount of savings, earned from hundreds of competitions and golf matches throughout his career. The financial experts have forecasted following costs for expenses, assets, investment, and bank loans for the business plan .

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:

Services for customers

Golf is one of the popular sports in the United States where hundreds of businessmen can be seen investing in it or thinking about how to buy a golf course . Buying an existing golf course or starting a new one is not the actual problem since the success of this business entirely depends on the services provided to the members. That’s where investors lack. Mark, having a lifetime of experience in this industry knows exactly which services to provide to the members. Eden Golf will provide following services to its members:

• An 18-hole golf course
• A Snack bar
• A Driving range

Marketing Analysis of golf courses business

The most important component of golf course business plan is its accurate marketing analysis because it is only after this stage that a good golf course marketing strategy could have been developed. There are four main steps to carry out an accurate marketing analysis which are to identify the current market trends, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of your products and services. Marketing analysis a must be incorporated before you even think about how to run a golf course .

5.1 Marketing Segmentation

Our target market is the community living in the downtown Manhattan at a 30 minutes’ drive from our course. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. So nearly all of the people are well established and can easily afford our membership fees. A successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become the future members of our golf course.

The detailed marketing segmentation of our target audience is as follows:

5.1.1 Regular Players:

The first group of our customers will be the community living in the vicinity of our golf in downtown Manhattan. These residents are financially stable and can become the members of our golf course. The community comprises nearly 43% girls and women. Out of the 57% males, 23% are infants and teens, while 13% comprise of old age men. The remaining 21% middle-aged men can become our potential members. A small survey done by Eden Golf’s team in the neighborhood showed that 1 out of every 4 middle-aged men has an interest in playing golf. We hope to convert those persons into our members. They are regular golfers and just play for entertainment purposes. They will also use our pro shop for buying golf-related products and are also hoped to dine at the snacks bar.

5.1.2 Professional Players:

The second category includes the professional players which will become the major user of our facility. Many professional players based throughout the New York City are expected to use our course. We will provide separate professional-level facilities to these players. Due to the popularity and connections of Mark, we expect even the national and international level players to visit our course.

5.1.3 Guests and Audience:

The third category includes the audience and guests who will come to watch the games arranged at our facility. They will just have to pay a small entrance fee but their large numbers will generate the major chunk of revenue. The detailed market analysis of our potential customers is given in the following table:

5.2 Business Target

Mark’s to increase the interest of the people in this sport while also generating sufficient revenue from the course. The business targets are to balance the cost of a startup within next 5 years of launch and to become one of the best golf courses in the New York City.

5.3 Product Pricing

Eden Golf will basically offer three types of packages to its members to choose from:

• Monthly membership for $1000 per month
• Semi-annual membership for $5000 per six months
• Yearly membership for $8000 per year

After identifying the market trends, the market demand, and the potential customers, the next step is to develop an ingenious sales strategy to attract those customers toward us. Like marketing analysis, sales strategy is also an important component of starting a golf course. Many people have debated on how golf course marketing strategies can affect the sales and revenue generated from this business along with increasing the popularity of this sport. Many studies and researches in this industry have also concluded that there are a need for bringing new and innovative gold course marketing ideas to bring back the popularity of this sport and the associated revenue. It shows how important it is to develop an effective strategic business plan before entering this venture. Mark carried out an extensive research about various marketing and advertising strategies and current golf course business trends before developing an effective sales strategy.

6.1 Competitive Analysis:

Golf is one of the most popular sports in the world, especially in the United States. According to a study, “Golf Around The World”, there were more than 34,000 golf courses in the world as of 2015, 45% out of which are located in the United States. These 45% amounted to a total around 15,400 which has fallen from its peak value of 16,052 due to gradual, and steady, market correction. The number of these golf courses declines due to a variety of reasons, one of which was the limited attention paid to this sport and the golf courses, nationally and internationally. Similarly, the number of people who played golf also reduced but still amounted to about 26 million in the United States as of 2017. The stats show that the numbers of golf courses are far below as compared to the number of people who play golf that’s why this market has a lot of potential and competition as well. The biggest competitive advantage for Eden Golf over its competitors is that it is a venture of a world-renowned golf player, who is being praised in every country of the world. It is basically the key differentiating factor between us and our competitors. Mark will guide and train the members as well as play with them occasionally. Our second competitive edge will a shuttle service which will run two times a day throughout the neighborhood to facilitate the movement of members, in case they want to avail it. Finally, our pricing strategy will also help to drive sales since our prices are 10% less as compared to that of our competitors. The prices are deliberately set to be lower so as to increase the popularity of this sport in public which is the primary goal of Mark.

6.2 Sales Strategy

After carrying out a detailed analysis of every aspect, we have come up with the following brilliant ideas to advertise ourselves and drive sales. This sales strategy has been specifically built to attract as many customers as possible toward us.

• Mark will visit various golf conferences and seminars where he will introduce his new venture. He will also distribute his golf course business cards among the participants
• A large-scale social media campaign for our advertisement will be carried out
• Discounts on the membership for the first three months of the launch
• A 20% discount will be given on the snacks bar and pro shop to the annual members of our course
• Arranging the national level golf competitions on the yearly basis

6.3 Sales Forecast

Considering our low prices, free shuttle service, and the chance to meet an all-time golf expert on a regular basis, we hope to attract a lot of people towards us. Due to the quality of our golf course and our unparalleled customer service, our sales pattern is expected to increase with years. The sales pattern will vary throughout the year, with driving more sales in summer as compared to the winters. The sales from the eatables and drinks from the snacks bar will vary similarly but, on the contrary, sales from pro shop will not follow a regular pattern. In December many people buy golf-related products as gifts for their golfers’ friends and family members so that’s when our pro shop will come in handy. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

The key to the success of a business is its careful planning in the initial stages. Just like the planning of other components, you must also prepare a Personnel plan before you think about business golf course . It is an extremely important stage because the success of any business significantly depends upon its employees. After getting counsel from other persons associated with this industry, Mark developed the following personnel plan for Eden Golf.

7.1 Company Staff

Mark will hire following staff for Eden Golf:

• 1 Pro Shop Manager to manage and operate it
• 2 Snack Shop Manager
• 2 Administrators / Accountants to maintain financial records
• 4 Sales Executives responsible for marketing and discovering new ventures
• 10 Employees for operating and maintaining the Golf Cart
• 1 Shuttle Driver to pick and drop members
• 4 Cleaners for cleaning the facility
• 1 Front Desk Officer to act as a receptionist
• 3 Security Guards

To ensure the best quality service, all employees will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

Before starting this venture, Mark considered both the options of building a new golf course and buying an existing one. He hired financial experts to know how much does it cost to build a golf course and after proper analysis, it was evident that the cost of building a golf course is much higher as compared to buying an existing one. That’s why Mark bought the Star Golf Course to be turned into a new golf course. The next step was to develop a detailed map about the financial projections covering all aspects of the company. The financial plan should craft a detailed map about the cost of startup, inventory, payroll, equipment, utilities and how these costs will be covered by the earned profits. The financial plan outlines the development of the company over the next three years and is specifically developed to achieve both the company’s short-term and long-term objectives.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

8.5 Projected Balance Sheet

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent. The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Golf Course Business Plan Sample in pdf

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How To Write a Business Plan for Golf Course Business in 9 Steps: Checklist

By alex ryzhkov, resources on golf course.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

If you're thinking of starting a golf course business, you're in good company. According to the National Golf Foundation, the golf industry is worth $84 billion in economic impact and provides over 2 million jobs. However, starting a golf course business requires careful planning and execution.

To help you get started on the right foot, we've created a checklist of 9 steps to help you write a comprehensive business plan for your golf course business. From market research to legal requirements to funding sources, our checklist covers all the essential elements you need to consider.

Whether you're planning on providing an exclusive golfing experience, offering golf packages and lessons, hosting corporate events or selling golf equipment, our business plan checklist will help you turn your vision into a thriving golf course business.

• Your business success begins with a solid business plan. Start with our 9-step checklist and take your golf course to the next level.

Conduct A Market Research

Before starting a golf course business, it is crucial to conduct thorough market research . This research will provide important insights into the golf industry, help identify the target market, understand the competition, and validate the business idea.

The following are some key areas to focus on when conducting the market research:

• Size of the golf industry: Determine the size of the golf industry, including the number of golf courses, golfers, and revenue generated by the industry. This will help understand the market potential for a new golf course business.
• Target market: Identify the demographic, psychographic, and behavioral characteristics of the target market. This will help tailor the products and services of the golf course business to the needs and preferences of the target market.
• Competitive analysis: Analyze the competition, including other golf courses and businesses that offer similar products and services. This will help identify the unique selling proposition of the golf course business and differentiate it from the competition.
• Location: Determine the ideal location for the golf course business, including factors such as accessibility, population density, and proximity to other businesses and amenities.
• Trends and opportunities: Identify the current trends and opportunities in the golf industry, such as the growing popularity of golf among young and diverse demographics, and the increasing demand for unique and experiential golf courses.
• Use a combination of primary and secondary research methods, such as surveys, focus groups, interviews, and online research, to gather data.
• Engage with the local community and industry associations to gain valuable insights and network with potential partners and customers.
• Keep track of the latest news and developments in the golf industry by subscribing to trade publications, attending industry conferences and events, and following social media and blogs of golf influencers.

Conducting a comprehensive market research will provide a strong foundation for the business plan and increase the chances of success for the golf course business.

Identify The Target Market

Knowing the target market is essential for any business, and the golf course business is no different. The target market for a golf course business includes:

• Golf enthusiasts who want to play a full round of golf or practice on the driving range.
• Corporate entities who are looking for a venue for corporate outings or team-building exercises.
• Individuals or groups who are interested in attending golf clinics, tournaments, charity events, or other special events related to golf.
• Individuals who enjoy the social aspect of golf and want to have a meal or drinks at the clubhouse.

It is important to note that the target market may vary depending on the location and the type of golf course. For instance, if the golf course is located in a vacation area, the target market may include tourists and vacationers.

Tips for Identifying the Target Market:

• Research the demographics of the area where the golf course will be located. This includes age, income, and other relevant information.
• Understand the needs and preferences of different segments of the target market. For example, corporate clients may have different needs and expectations than recreational golfers.
• Identify the factors that influence the purchasing decision of the target market. This may include price, quality, location, and amenities.

By identifying the target market, the golf course business can tailor its marketing strategy and offerings to meet the needs and preferences of its customers. This can increase customer satisfaction and loyalty, resulting in higher revenue and profitability for the business.

Analyze The Competition

Before launching a golf course business, it is essential to have a thorough understanding of the competition in your area. This will help you identify their strengths and weaknesses and provide insights into how you can differentiate your business and attract customers. Here are some important factors to consider when analyzing the competition:

• Location: Check out the location of your competitors' golf courses and examine how accessible they are for customers.
• Pricing: Analyze their pricing structure, identify what they offer at what cost, and determine how competitive your pricing will need to be.
• Quality of Services: Look at their quality of services they provide, such as the availability and expertise of their golf instructors, condition of the course, equipment, and the overall customer service experience.
• Marketing Strategies: Analyzing their marketing strategies could provide insights into the strengths and weaknesses of their brand, social media presence, advertising, and other promotions.

Tips for Analyzing the Competition:

• Visit the websites of your competitors to look for insights on how they promote golf courses.
• Speak to current members to understand what they like and dislike about your competitors.
• Check social media reviews to have a closer look at the opinions of your competitors' customers.
• Visit the golf course facilities in person as a potential customer, and observe their strengths and weaknesses and take notes.

After analyzing the competition, you should have a better understanding of their strengths and weaknesses. Addressing the gaps and improving overall customer experience could attract more customers and set you apart from the competition.

Determine The Legal Requirements

When starting any business, it is essential to understand the legal requirements that you need to follow. The golf course business is no exception. Every state and country has different legal requirements that need to be adhered to, so it is wise to consult with a lawyer or an expert who can guide you through the process.

Here are some essential legal requirements that you need to consider while starting your golf course business:

• Form a Legal Structure: You need to choose a legal structure for your business, such as sole proprietorship, partnership, LLC, or corporation. You should also register your business with the state or country and obtain permits and licenses as required.
• Obtain Necessary Permits and Licenses: Depending on your location, you may need to get various permits and licenses, such as land use permit, environmental permit, liquor license, and business license. Make sure that you obtain all the necessary documents before starting your operations.
• Comply with Environmental Regulations: Your golf course must comply with environmental regulations and laws, such as water and air quality regulations, waste management rules, and pesticide disposal guidelines.
• Follow OSHA Regulations: Your business must also comply with OSHA regulations regarding workplace safety, employee training, and hazardous materials handling.
• Consult a lawyer or an expert in the golf course business for legal guidance.
• Do research and study the requirements thoroughly to avoid any legal issues in the future.
• Maintain accurate records and paperwork to ensure smooth operations.

Overall, understanding and following legal requirements are crucial for the success of your golf course business. You must comply with all the federal, state, and local laws and regulations to avoid any legal issues and ensure a smooth operation.

Identify The Funding Sources

Funding is a crucial aspect of any business, and the golf course business is no exception. Whether you plan to finance the project through personal savings, loans, or investors, it is important to have a clear understanding of the funding sources available to you.

One of the first steps in identifying the funding sources is to establish a realistic budget. This will enable you to determine how much money you need to get the business up and running, as well as how much you will need for ongoing expenses. Once you have a budget in place, you can start to explore different funding options that may be available to you.

• Consider reaching out to your personal network for potential investors or loans
• Explore traditional funding sources such as banks or credit unions
• Research small business grants or loans from government organizations or non-profits
• Consider crowdfunding as an alternative funding option
• Join a local business networking group to connect with potential investors or sponsors

It is also important to understand the costs associated with each funding option . For example, loans and credit cards often carry high interest rates, while investors may expect a share of the profits or control over certain aspects of the business. It is important to carefully consider each funding option and choose the one that best fits your needs and objectives.

Once you have identified the funding sources you plan to use, it is important to create a detailed plan for how you will use the funds . This may include expenses such as land acquisition, construction costs, equipment purchases, marketing and advertising, employee salaries, and ongoing maintenance. Having a clear plan in place will not only help you stay organized but will also help you to present a compelling case to potential investors or lenders.

Remember, funding is just one piece of the puzzle when it comes to starting and running a successful golf course business. But with careful planning and a strategic approach, you can secure the funding you need to turn your business ideas into reality.

Estimate The Startup And Ongoing Costs

One of the most important parts of creating a business plan for a golf course is estimating the startup and ongoing costs of the business. This will help you determine how much money you need to start your business, as well as how much money you need to keep it running. Below are some key factors to consider when estimating the costs for your golf course business:

• Land and Infrastructure Costs: The cost of the land and infrastructure needed to build a golf course can be significant. This may include land purchase, design and planning costs, construction costs, irrigation systems, and more.
• Equipment and Supply Costs: To operate a golf course, you will need a variety of equipment and supplies such as golf carts, mowing equipment, maintenance equipment, and more. You will also need to consider the cost of seeds, fertilizer, and other supplies needed to maintain the course.
• Employee Costs: Running a golf course requires a staff to manage the operation and provide services to customers. These include the cost of hiring a golf pro, golf instructors, groundskeepers, and other administrative and support staff.
• Marketing and Advertising Costs: Promoting and marketing your golf course business is also important to attract and retain customers. This may include the cost of creating a website, advertising in local print and digital media, creating brochures and marketing materials, and supporting community events.
• Insurance and Legal Costs: As with any business, legal and insurance costs are an important consideration. This may include liability and property insurance, legal fees for creating a business entity, and other legal and professional services.
• Research and compare prices from different suppliers, contractors, and professionals to determine the most cost-effective options.
• Create contingency plans and consider the potential financial impacts of seasonal changes, economic downturns, or regulatory changes on your business.
• Factor in the cost of ongoing maintenance and repair of the infrastructure, equipment, and facilities to maintain the quality and safety of your golf course.

Estimating both the startup and ongoing costs of your golf course business is a critical step in creating a successful business plan. By taking these costs into consideration, you will be better equipped to determine the feasibility of your business idea, identify potential sources of funding, and plan for the future success of your golf course.

Define The Business Goals And Objectives

Defining the business goals and objectives is a crucial step in developing a successful golf course business plan. It is important to have clear, measurable goals that can guide the business toward long-term success and profitability. The following are some key tips to consider when defining the business goals and objectives.

• Be specific and measurable. Goals should be clear and quantifiable so that progress can be tracked.
• Set realistic and achievable goals. It is important to set goals that are challenging but attainable within a reasonable timeframe.
• Align goals with the overall vision and mission of the business. Goals should support the overall direction of the business and help achieve the desired outcome.

The first step in defining the business goals and objectives is to identify the overall business vision and mission. This is the foundation on which all goals should be based. The vision and mission should be clear, concise, and focused on providing an exclusive and unique golfing experience for golfers of all levels.

Once the vision and mission have been established, the next step is to set specific, measurable goals that align with this vision. Goals should be broken down into short-term, medium-term, and long-term goals. Short-term goals may include increasing revenue by a certain percentage, while medium-term goals may involve expanding the customer base or adding new services such as golf clinics or tournaments. Long-term goals may focus on becoming the leading golf course business in the region or even nationally.

It is important to ensure that all goals are aligned with the overall business strategy. This includes identifying the target market and tailoring the goals to meet the needs and preferences of this market. For example, goals may be set to attract more corporate outings or to offer specific golf packages that are popular among certain customer segments.

Once the goals have been defined, it is important to establish a plan for achieving these goals. This should include specific action steps, timelines, and measurable outcomes. It is also important to assign responsibility for each goal and ensure that everyone involved in the business is aware of the goals and their role in achieving them.

In conclusion, defining the business goals and objectives is a critical step in developing a successful golf course business plan. Goals should be specific, measurable, and aligned with the overall business strategy. By setting achievable goals and developing a plan to achieve them, the business can work towards long-term success and profitability in providing the ultimate golfing experience to customers.

Determine The Marketing Strategy

The marketing strategy is essential to the success of your golf course business. The strategy should define how you will promote your business, attract new customers, and retain existing ones. Consider the following steps when developing your marketing strategy.

• Identify your target audience: Determine the characteristics of your potential customers, including age, gender, income level, and interests. This information can help you tailor your marketing efforts.
• Define your unique selling proposition: Determine what sets your golf course business apart from the competition. Use this information to create a compelling message that resonates with potential customers.
• Develop a marketing budget: Determine how much money you are willing to spend on marketing. Allocate the budget to various marketing channels, such as social media, email marketing, and advertising.
• Choose marketing channels: Choose the marketing channels that best reach your target audience and fit your budget. Consider using a combination of channels, such as print advertising, online advertising, social media, and email marketing.
• Create a marketing plan: Develop a detailed marketing plan that outlines the specific tactics you will use to promote your golf course business. The plan should include your budget, target audience, unique selling proposition, marketing channels, and tactics.

Tips for a Successful Marketing Strategy

• Consider offering special promotions or discounts to attract new customers.
• Create engaging social media content that showcases the experience of golfing at your course.
• Partner with local businesses to offer joint promotions or special events.
• Create a referral program that rewards current customers for referring new customers.

Determining a marketing strategy for your golf course business is critical to effectively reaching potential customers. A well-executed strategy can attract new customers, retain existing ones, and ultimately drive revenue for your business.

Establish A Management Structure.

The success of any golf course business relies heavily on the management structure. It is essential to have an organized management system in place to run a business efficiently. Establishing a management structure involves creating a hierarchy of positions and roles for the staff members.

The first step in establishing a management structure is to identify key roles and their responsibilities. Here are some of the essential roles that must be determined:

• General Manager: The person in charge of overseeing the operations of the golf course business including maintenance, customer service, and finances.
• Golf Pro: The person responsible for providing golf lessons, managing golf course operations, and supervising the golf staff.
• Marketing Manager: The person responsible for promoting the golf course business through advertising, social media, and other marketing strategies.
• Administrative Staff: The individuals responsible for handling bookings, customer service, and communication within the golf course business.
• It is important to hire experienced individuals in these essential roles to ensure the success of the golf course business.
• Training programs must be established to induct new employees into their respective roles to create a proficient and efficient workforce.
• Monthly evaluation of the staff performance can help identify areas for improvement and maintain quality customer service.

The second step is to create a reporting structure, which will ensure that everyone is accountable. Clear communication channels must be established to ensure smooth internal communication. This can be achieved by setting up regular meetings and creating an open-door policy for staff members to voice their concerns.

Lastly, it is important to conduct training programs that emphasize customer service, safety, and professionalism. Providing regular training programs will ensure that the staff is up-to-date in their roles and responsibilities, which will ultimately benefit the golf course business.

Establishing a clear management structure is essential for the success of any golf course business. With clear roles, responsibilities, and established reporting structures, it is easier to maintain a proficient workforce and provide excellent customer service. Golfers are attracted to a golf course that is well-run, which is why it is essential to invest in staff training programs and create a positive work environment to retain a skilled workforce.

In starting a business, writing a business plan is an essential step to ensure its success. The nine steps listed above will help you develop a plan for your golf course business. Conducting market research, identifying the target market, analyzing the competition, determining the legal requirements, identifying funding sources, estimating costs, defining business goals and objectives, determining the marketing strategy, and establishing a management structure are all vital pieces of the puzzle.

By following these steps, you can ensure that your golf course business will provide an exclusive and unique golfing experience for golfers of all levels. The on-site pro, golf lessons, golf shop, snack bar, and restaurant will provide everything your customers need to have an unforgettable time. Hosting events, tournaments, and clinics will provide an additional source of revenue while enhancing the ultimate golfing experience for your customers.

In conclusion, developing a business plan is a critical step in creating a successful golf course business. By following the above nine steps, you will provide your customers with an exclusive and unique experience while generating a profitable and sustainable business model.

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Golf Course Business Plan Template & Guidebook

Starting a golf course business can feel overwhelming - with the right planning, however, it doesn't have to be. To help entrepreneurs set their business up for success, the #1 Golf Course Business Plan Template & Guidebook provides key guidance, resources and step-by-step instructions. With this comprehensive playbook, anyone looking to launch a golf course will have an easy-to-follow blueprint to succeed.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Golf Course Business [11 Steps]

How to Write a Golf Course Business Plan in 7 Steps:

1. describe the purpose of your golf course business..

The first step to writing your business plan is to describe the purpose of your golf course business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a golf course business:

Our mission is to provide customers with an inclusive, high-quality golfing experience that fosters friendships, promotes respect for the game, and preserves the natural beauty of our courses through responsible and sustainable management methods.

2. Products & Services Offered by Your Golf Course Business.

The next step is to outline your products and services for your golf course business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your golf course business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your golf course business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your golf course business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a golf course business?

To run a Golf Course business, the following equipment, supplies, and permits are necessary:

• Golf Course facility and maintenance equipment
• Golf balls and tees
• Carts and other transportation
• Clubs and other golfing accessories
• Golf course software systems
• Course advertising materials and signage
• Safety gear for staff and guests
• Business license from local government agencies

5. Management & Organization of Your Golf Course Business.

The second part of your golf course business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your golf course business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Golf Course Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a golf course business varies based on many different variables, but below are a few different types of startup costs for a golf course business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your golf course business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your golf course business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your golf course business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Golf Course Business Plans:

Why do you need a business plan for a golf course business.

A business plan for a golf course business provides a detailed roadmap for the business to follow and helps the owner evaluate their goals, target market, products and services, operations, marketing strategies, and financial projections. Developing a comprehensive business plan also demonstrates to potential investors and lenders that it is a viable investment opportunity. A business plan helps the owner analyze potential risks and opportunities, identify key skills and resources needed to succeed in the industry and establish achievable goals.

Who should you ask for help with your golf course business plan?

You should consult with a golf course management consultant, who can provide valuable advice and assistance in developing your business plan. You should also reach out to a financial advisor or accountant to assist with any financial planning and advice, as well as other professionals such as lawyers, marketers, and real estate agents who may be able to provide support in various aspects of your business.

Can you write a golf course business plan yourself?

Yes, you can write a golf course business plan yourself. It is important to take the time to research and understand the golf industry, identify your target market and understand the financials of owning and operating a golf course. Many resources, such as books or online articles, are available to help guide you in creating your business plan. Additionally, there are consultants available who specialize in helping businesses create a successful plan for their golf courses.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Golf Course Business Plan

Written by Elma Steven | Updated on April, 2024

How to Write a Golf Course Business Plan?

Golf Course Business Plan is an outline of your overall golf course business. The business plan should include a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the plan as you need to consider various factors that can impact the business’s success.

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our Golf Course Business Plan to write a plan in just 2 days .

This depends on your expected revenue and cost. Also, we need to consider the startup cost. Find out the answer- Is Golf Course Business Profitable?

Table of Contents

Executive summary, how to write an executive summary.

An executive summary should include four sections: an overview, a mission, a vision and an industry overview. The overview section should include details such as the business name, founder details and primary services and products. You can also include any USPs to highlight your competitive advantage. Click on this box to read the details of executive summary writing process. The executive summary should be written at the end and it should inspire the reader to go through the entire business plan.

Located on the scenic outskirts of Orlando, Florida, Emerald Fairways Golf Resort is a magnificent golfing paradise that was skillfully constructed by famous golf architect Mark Thompson. Our first-rate golf facility has a championship 18-hole course, a driving range with the latest technology, and a practice area for short games. Mark Thompson, who has been designing and managing golf courses for over 20 years, adds a unique combination of artistic vision and ecological responsibility to the resort.

Mission: Our mission is to bring people together through golf by creating an unforgettable experience for players of all skill levels while encouraging friendship, camaraderie, and love of the game.To keep the course in immaculate condition so that playing golf there complements the scenic attractiveness of the surrounding area.

Vision: To be the premier golf course destination, renowned for its exceptional golfing experience, impeccable hospitality, and commitment to environmental stewardship.

Industry Overview:

There is a lot of room for expansion in the golf business in the United States, which is both an established and rapidly growing market. Predictions for the next five years indicate a market size of $101.7B, with a CAGR (compound annual growth rate) of 1.8%. The rising demand for golf-related goods and services, the popularity of golf among younger generations, and the interest in golf tourism are all factors that will contribute to this expansion.

Check out this guide on  how to write an executive summary?  If you don’t have the time to write on then you can use this  custom Executive Summary Writer  to save Hrs. of your precious time.

Financial Highlights

Earnings & profitability.

Break-Even Analysis

Business Description

Business Name: Emerald Fairways Golf Resort

Founders: Mark Thompson

Management Team: [You can ignore this/ delete this but its better to provide it]

Legal Structure: LLC

Location: Miami

Goals & Objectives:

• Build a Strong Client Base: Attract and keep a wide variety of customers, from local golfers to visitors, in your first year of business.
• Enhance Brand Recognition: With strategic advertising, collaborations with golfing events, and vigorous social media participation, establish a solid reputation for your company in the neighborhood and among golfers.
• Deliver High-Quality Experience: Maintain a stellar reputation for superior course upkeep and customer service by regularly exceeding industry standards in the quality of the golfing experience you provide.
• Expand Services Portfolio: Add other services, such golf instruction, pro shop merchandise, and event and tournament hosting, to your business within two years.
• Achieve Financial Stability: Generate a regular stream of money and establish a financially stable model during the first three years of operation.
• Foster a Welcoming Community: Make it a place where golfers of all abilities may relax and enjoy themselves, whether for fun or serious competition.
• Incorporate Cutting-Edge Technology: To maintain a leading position in the business, it is essential to consistently upgrade and invest in state-of-the-art customer service software and technology for golf course maintenance.
• Develop Strategic Partnerships: To broaden your reach and improve the quality of your services, team up with nearby companies, golf schools, and country clubs.

Services: 

• Golf Play and Experience: Offer golfers of all abilities a first-rate round on a course that is always well maintained and equipped with all the latest amenities.
• Golf Tournaments and League Play: Organise charity events, business golf days, and regular golf tournaments and leagues for players of varying abilities.
• Corporate Events and Golf Days: Provide a one-stop shop for business outings and golf outing packages that include food, lodging, and event space.
• Private Event Hosting: Provide exclusive event rooms and tailor-made golf packages for celebrations including weddings and family reunions.
• Golf Instruction and Clinics: Provide golf clinics and lessons taught by PGA and LPGA professionals to players of all abilities.
• Pro Shop Retail: Maintain an extensive inventory of golfing gear, clothing, and accessories at your pro store.
• Themed Golfing Events: To spice things up and bring in more people, try hosting themed golfing activities (like vintage golf days or night golf).
• Mobile Golf Simulators: Bring in portable golf simulators for off-site gatherings or to use as an extra draw when bad weather threatens.
• Food and Beverage Services: To elevate the golfing experience as a whole, including a top-notch restaurant and bar, maybe forming partnerships with well-known chefs or regional food producers.
• Golf Virtual Reality (VR) Experiences: Use virtual reality (VR) to provide golfing experiences, attracting both tech-savvy and non-golfers.

Financial Overview

Startup cost, revenue & cost projection, profitability & cash flow projection, business model, tips on business model canvas.

The Business Model Canvas is a high-level overview of the business model. It can also be considered as the business model map in the overall plan. The important partners, key activities, value proposition and cost & revenue sections are only some of the nine vital components. A company idea’s complexities may be mapped out, analyzed and communicated with the use of the canvas. It shows the whole picture of a company’s value creation, delivery and capture processes. It helps new business owners hone their ideas, encourage creative thinking and make sound strategic decisions. It’s a helpful resource for coming up with ideas, organizing plans and presenting business models to key players. Check out  the 100 samples of business model canvas.

Tips on SWOT Analysis

It offers a clear lens into a company’s strengths, weaknesses, opportunities and threats. This self-awareness enables effective resource allocation and strategic positioning against competitors. Businesses can mitigate risks, make informed decisions and set realistic goals. In addition, presenting a SWOT analysis in a business plan communicates to stakeholders that the company possesses a deep understanding of its market environment. In essence, SWOT ensures a business’s strategy is grounded in reality enhancing its chances of success. Check out the 100 SWOT Samples

Marketing Plan

How to write your marketing plan.

The marketing plan concisely focuses on customer engagement & competitive strategies, incorporating a marketing budget, promotional channels, brand management and a go-to-market approach. It requires understanding the target audience and competition, setting defined marketing goals and developing a strategy that blends these elements. This approach ensures efficient budget use, leverages appropriate channels for promotion, maintains brand integrity and executes a solid market entry strategy.

Promotional Channels

Social Media Marketing – $15,000 (30%):

• Platform Focus: Concentrate on platforms like Facebook, Instagram, and Twitter, ideal for sharing images of the golf course, event announcements, and golf tips.
• Paid Ads: Use targeted ads to reach golf enthusiasts, corporate groups, and event planners.
• Content Strategy: Regular posts showcasing the beauty of the course, golf tips, member highlights, and tournament information. Feature monthly instructional content and golfer spotlights.

Website and SEO – $10,000 (20%):

• Website Revamp: Ensure your website is visually appealing, user-friendly, and showcases the golf course’s features, membership options, and event facilities.
• Blog Content: Regularly update a blog with articles on golfing tips, course maintenance updates, and highlights from recent events to drive organic traffic.
• SEO: Optimize for keywords related to golf courses, golfing events, and local golf amenities to improve search rankings.

Email Marketing – $5,000 (10%):

• Newsletter: Create a monthly newsletter featuring course news, golfing events, special promotions, and member achievements.
• Segmentation: Tailor messages for different groups such as regular members, occasional visitors, and corporate clients.

Local Partnerships – $7,000 (14%):

• Corporate Tournaments and Events: Partner with local businesses for hosting corporate golf days and tournaments.
• Collaboration with Local Hotels and Resorts: Work with local accommodation providers for stay-and-play packages.

Influencer and Celebrity Golf Days – $6,000 (12%):

• Collaborations: Partner with local sports celebrities or influencers for special golf days, leveraging their audience for broader reach.
• Sponsorship Deals: Offer the course for charity events or celebrity matches in exchange for media coverage.

Direct Mail and Local Advertising – $4,000 (8%):

• Direct Mail: Send out brochures or special offers to local residents and businesses.
• Local Media: Invest in local sports magazines, community newsletters, and sponsor local events to build community presence.

Referral Program – $3,000 (6%):

• Implement a referral program that rewards members for bringing in new golfers or event bookings, capitalizing on word-of-mouth.

Brand Management

Go to market strategy, online presence and community engagement.

• Brand Voice and Visual Identity: Develop a brand voice that reflects sophistication, relaxation, and the sport’s spirit. Use consistent visuals on platforms like Instagram, Facebook, and Twitter, showcasing the beauty of your course, golf events, and player experiences.
• User-Generated Content: Encourage golfers to share their experiences and tag your course. Repost these stories to build community engagement and authenticity.
• Live Sessions: Host live tours of the course, golf tips sessions, or Q&A with golf pros to engage your audience and provide value.
• Ad Copy: Highlight unique features of your golf course, such as scenic views, exceptional course design, or exclusive membership benefits.
• Website Optimization: Ensure your website is visually appealing, user-friendly, and optimized for search engines with relevant keywords like “golf course”, “country club”, and “golf memberships”.
• Google My Business: Regularly update your Google My Business listing with current photos, events, and contact information to enhance local SEO.
• Newsletter: Share updates about course improvements, upcoming tournaments, special promotions, and member highlights.
• Segmentation: Tailor email content for different audience segments like regular members, corporate event planners, and casual golfers.
• Golf Tournaments and Charity Events: Partner with local businesses for golf tournaments or host charity golf events, increasing visibility among players and businesses.
• Collaboration with Local Resorts and Hotels: Work with nearby accommodations to offer stay-and-play packages.
• Educational Content: Create blog posts and videos about golfing tips, course maintenance insights, and golf etiquette.
• Behind-the-Scenes: Share the daily happenings and beauty of your golf course to give potential visitors a glimpse into the experience.
• Partnerships with Golf Influencers: Collaborate with local golf influencers or emerging talents for exclusive rounds and have them share their experiences.
• Content Collaboration: Co-create content that showcases the beauty and challenges of your course.
• Local Media and Print: Advertise in local sports magazines, community newspapers, and lifestyle publications. Design ads that showcase the elegance and quality of your golf course.
• Flyers in Community Centers and Sports Clubs: Distribute flyers and business cards in local community centers, sports clubs, and hotels.
• Incentivize Referrals: Offer benefits such as discounts on green fees or merchandise for members who refer new golfers or event bookings to your course.

Organizational Overview

How to write your organizational overview.

Organizational overview provides a snapshot of how a company is structured and operates. It outlines the ownership structure, roles, responsibilities of key management personnel and the reporting hierarchy within the organization. This section offers stakeholders, investors and other readers a clear understanding of the company’s leadership and its chain of command. Additionally, it may give insight into the company’s culture, values and operational philosophy.

Mark Thomson is a well-respected member of the golfing world, revered for his inventive methods of managing golf courses and his unwavering devotion to the sport. His deep passion for the game inspired him to study every aspect of the game, from swing mechanics to course architecture, before launching his career in the golf business. Mark brings a fresh viewpoint to the table when it comes to designing and managing golf courses because to his training and experience in landscape architecture and business management.

Working at and managing famous golf clubs for many years has given Mark a great grasp of the business and the factors that contribute to a course’s ability to be both playable and memorable. His specialty is designing courses that are both difficult and fun, with an eye for blending in with the surrounding environment. Mark is well-known in the golf course design and management industry for his skill in combining aesthetics with playability.

A combination of Mark’s passion for the game and his business sense has led him to launch his own golf course on the picturesque fringes of a vibrant metropolis. For golfers of all skill levels, the course is more than just a place to play a game. The inclusive design and facilities of Mark’s course reflect his concept of making golf accessible and enjoyable for all players, from beginners to seasoned pros.

Mark has overseen the transformation of the golf course into a strategic masterpiece, complete with first-rate amenities and a clubhouse that provides the perfect combination of comfort and elegance. When it comes to course maintenance, his dedication to sustainability and environmentally friendly procedures is unmatched.

Mark Thomson’s dedication to the game goes beyond his time on the course via his work with local organizations. In addition to hosting tournaments and providing clinics and seminars, he is an active participant in golf activities on a local and regional level. He further establishes himself as a leader committed to advancing the sport of golf via his participation in these events, which in turn cultivate a thriving golfing community.

The course is well on its way to become a regional icon under Mark Thomson’s direction, thanks to his dedication to the sport, impeccable taste in design, and superb playability. A passion for golf, forward-thinking business tactics, and a dedication to community involvement can have a profound effect, as Mark’s experience exemplifies.

Positions and Responsibilities

General Manager / Head of Operations: The whole functioning of the golf course is overseen by the general manager. Tasks performed by this individual include overseeing the facility’s financial resources, ensuring adherence to golf rules, establishing operating standards, attending industry events on behalf of the course, and guaranteeing complete client pleasure. To make sure everything runs well, the general manager also works with the heads of various departments.

Course Superintendent: It is the job of the Course Superintendent to keep the golf course in good repair and to manage the landscape. They are in charge of the irrigation system, keeping the course in good shape (including the greens and fairways), and making sure the course is sustainable and environmentally friendly.

Golf Professionals: Players of all abilities may benefit from the instruction and guidance offered by golf professionals. They are in charge of the golf pro shop and its operations, including the rental and sale of equipment, as well as the organization of golf clinics and individual lessons.

Pro Shop Manager: The golf shop’s day-to-day activities are overseen by the Pro Shop Manager. Merchandising, stock management, selling golf gear and clothing, and assisting customers are all part of this.

Food and Beverage Manager: In charge of the on-site eating establishments, including cafes and restaurants. Their responsibilities include making sure that customers are served well, designing the menu, and preparing the cuisine.

Event Coordinator: The golf course’s Event Coordinator is responsible for the planning and execution of all events, including competitions, corporate gatherings, and private parties. To fulfil their customers’ demands and make sure events go off without a hitch, they collaborate closely with them.

Caddie Master / Golf Cart Fleet Manager: Manages the golf cart crew and caddies. They make sure that golf carts are in good repair and accessible to players, and that caddies have had proper training and are familiar with the course.

Grounds Crew / Maintenance Staff: In order to keep the course looking well and playing well, the Grounds Crew is vital. In addition to mowing and landscaping, they fix divots and provide regular grounds maintenance.

Customer Service Representatives / Receptionists: Guests are greeted, questions are answered, and golf times are booked by these front desk staff members. They also provide information about the course and amenities.

Finance and Administration Officer: In charge of the finances of the golf course, which includes accounting, payroll, invoicing, and reporting. In addition, they deal with communication and record-keeping, two administrative duties.

Operational Overview

• Offering 18 holes (or less, like 9, depending on location and design) for leisure and competitive play, your golf course is the main attraction of your company. With a range of difficult courses and stunning surroundings, the course is perfect for golfers of all abilities.

Driving Range and Practice Facilities:

• Golfers may work on their swings in the driving range, and their short game at the putting green. Players who want to hone their skills outside of real rounds must have these facilities.

Golf Lessons and Clinics:

• Golf lessons taught by qualified instructors are available for individuals or small groups of players of all abilities. Help golfers hone their skills by holding frequent clinics or seminars taught by seasoned experts.
• There should be a pro shop on your golf course where members and guests may purchase golfing necessities. Merchandise from top golf companies, as well as the newest equipment and personalized fitting services, are available at this store.

Clubhouse and Dining:

• To unwind and mingle after a game of golf, members may utilize the clubhouse’s eating facilities. With or without a view of the course, the dining room may provide everything from light snacks to gourmet dinners.

Golf Tournaments and Corporate Events:

• Provide a setting for corporate meetings and golf competitions, where attendees may compete and network. Charity events, area golf tournaments, or activities aimed at local companies may all benefit from these types of gatherings.

Golf Cart and Equipment Rentals:

• To make getting around the course easier, provide golf cart rentals. Also, provide golf club and equipment rentals for those who don’t have their own, such as tourists or newcomers.

Membership Programs:

• Create membership programs that reward loyal customers with exclusive perks and savings. Benefits of membership might include access to special events and facilities, reduced pricing on carts and rentals, and limitless play opportunities.

Landscape and Scenery:

• Give the golf course your full attention in terms of its aesthetics and environmental impact. The course’s aesthetic value is enhanced by the use of natural elements such as water bodies, trees, and gardens, and by the meticulous maintenance of immaculate fairways and greens.

Specialty Services:

• Think about making specialized services like locker rooms, shoe care, caddy services, and storage for golf bags available. The total satisfaction of the client may be greatly improved with the help of these supplementary services.

Online Booking and Management Systems:

• Make use of an effective system for managing memberships and events, and set up an online booking system for tee times. Both your business and your customers’ experiences may be improved with this.

Junior Golf Programs:

• In order to encourage young players and help them improve their skills, it is recommended that junior golf programs be established. These programs should include lessons, summer camps, and youth competitions.

Industry Analysis

Tips on industry analysis.

The industry analysis section offers a detailed exploration of the market environment. It identifies current challenges and potential opportunities within the industry, segments the target market to pinpoint specific consumer demographics, assesses the market’s overall size for growth potential and examines influential industry forces. This thorough analysis is essential for developing strategic business approaches, aligning objectives with market trends and positioning the company for competitive success.

From 2022–2027, the worldwide golf course business is expected to grow at a CAGR of 1.3%, indicating that it is a well-established market. An expanding number of golf courses, more and more people learning about golf’s positive effects on health and fitness, and the sport’s rising profile as a leisure activity are all factors propelling the business forward.

Source: persistencemarketresearch

The golf business is experiencing major changes on a worldwide scale, even though it offers conventional core services. The varied demographics of American golfers and the rising popularity of outdoor pursuits are driving the market’s continued development in the US. Countries in Europe, especially the United Kingdom and Scotland, which are considered the “birthplace of golf,” continue to be a major market due to their extensive golfing history. With increasing disposable budgets and the sport’s developing popularity, the Asia-Pacific area is seeing fast expansion, with emerging nations like South Korea and China at the forefront.

Modern trends are being embraced by the sector, which mostly consists of public and private golf courses. For example, internet booking systems and GPS-enabled golf carts are being used to improve player experience and course upkeep. More eco-friendly methods of course design and upkeep are also becoming the norm, mirroring a worldwide movement towards greener living.

In addition to golf, the sector is broadening its appeal by providing services such as spas, fitness facilities, gourmet dining, event and tournament hosting, and more. Coaching and development programs for younger players are becoming more popular, and golf is being marketed as an activity that the whole family can enjoy.

Other key trends and stats:

• Rising Outdoor Recreation Interest: Golf offers a blend of sport and outdoor leisure, appealing to a wide demographic.
• Enhanced Facility Offerings: Integrating amenities like dining, pro shops, and event hosting to attract diverse clientele.
• Technology Integration: Utilizing digital booking systems and GPS in golf carts for a modernized player experience.
• Environmental Sustainability Focus: Adopting eco-friendly practices in course maintenance and design.

Source: golfindustrynetwork

Industry Problems 

• Course Maintenance and Quality: It is essential to keep the golf course in good condition with high-quality fairways and greens, but this may be an expensive and labor-intensive ordeal.
• Affordability and Membership Fees: The cost of playing, including green fees and membership dues, must be balanced such that the game remains affordable while yet making a profit.
• Accessibility and Location: For golfers who may have a long way to go, the course’s location is an important consideration.
• Variety and Difficulty of the Course: The course is fun and difficult for golfers of all abilities, from novices to seasoned pros.
• Pace of Play Management: Slow rounds are a popular gripe for golfers, so it’s important to manage the speed of play.
• Environmental Sustainability: Water use, chemical treatments, and land management are all areas that golf courses must consider when thinking about environmental impact.
• Amenities and Additional Services: Offering first-rate facilities such a driving range, practice grounds, pro shop, and catering.
• Customer Service and Staff Training: Making sure everyone from the pro shop clerks to the caddies is kind and well-informed to provide first-rate service to customers.

Industry Opportunities

• Course Maintenance and Quality: Make sure the facilities, fairways, and greens are always in good condition. If you want to have fun playing golf, you need to keep up with the maintenance and landscaping.
• Pricing and Membership Options: Figure out how much it will cost to run and maintain the game while yet making it affordable for players. Diverse golfers might be attracted by offering a variety of membership choices.
• Diverse Course Design: Make sure that there are varying difficulties and layouts for players of all ability levels in the course design.
• Clubhouse and Amenities: Amenities including as a fully-stocked pro shop, food choices, practice facilities, and a clubhouse are available to make the experience even better.
• Golf Instruction and Clinics: Beginners and intermediate players may be interested in taking advantage of the professional golf lessons and clinics that are offered.
• Event Hosting and Tournaments: Turn the golf course into a moneymaker by holding tournaments, events, and corporate excursions.
• Environmental Sustainability: When maintaining the course, be sure to use water conservation and eco-friendly landscaping measures to minimize environmental impact.
• Marketing and Community Engagement: To bring in new golfers and hold on to the ones you already have, you need a solid marketing plan. Hold events, get sponsorships, and form partnerships to become involved with the neighborhood.
• Technology Integration: Bring the service up to date and easy for customers by using technology like tee time booking, GPS in golf carts, and maybe even virtual golf alternatives.
• Customer Service and Staff Training: Ensure a great experience for every guest by emphasizing exceptional customer service with polite, competent, and well-trained personnel.

Target Market Segmentation

Demographic Segmentation:

• Age Groups: Offer programs and amenities that cater to different age groups, such as junior golf programs for children and teens, standard offerings for adult golfers, and senior-friendly courses and events.
• Income Levels: Provide a range of options from affordable public course access to exclusive membership packages for higher-income clients.
• Cultural Diversity: Embrace Miami’s multicultural environment by hosting multicultural golf events and offering multilingual staff.

Psychographic Segmentation:

• Golf Enthusiasts: Focus on serious golfers looking for a challenging course and opportunities to improve their game, such as through advanced coaching.
• Casual and Social Golfers: Cater to individuals who view golf as a social or leisure activity, offering a relaxed, enjoyable golfing experience and social events.

Behavioral Segmentation:

• Regular Players: Offer membership or loyalty programs for regular players, providing them with benefits like booking privileges or discounts.
• Event and Tournament Participants: Host and promote golf tournaments and events to attract competitive players and groups.
• Corporate Clients: Target corporate clients with packages for team-building exercises or corporate events.

Geographical Segmentation:

• Local Residents: Offer special rates or programs for Miami-Dade County residents to encourage local participation.
• Tourists and Visitors: Create packages that appeal to tourists, possibly partnering with local hotels or tourism boards.

Technological Segmentation:

• Tech-Savvy Golfers: Implement and promote modern technologies like GPS-enabled golf carts, online booking systems, and virtual golf simulators.
• Traditional Golfers: Continue to provide a traditional golfing experience for players who appreciate the classic aspects of the game.

Market Size

• Total Addressable Market (TAM) for Golf Course Services: Your golf course’s total addressable market (TAM) includes every possible customer in your target nation or area who might be interested in playing golf. Anyone looking to play golf, whether for the first time or as a professional, and groups and companies want to host golf-related events and activities are all part of this category. The demographic profile of the area, including age, income, and lifestyle choices, as well as the general popularity of golf in the region, might have a role in shaping this market.
• Serviceable Addressable Market (SAM) for Golf Course Services: Your golf course should set its sights on serving the SAM, which stands for the portion of the TAM that is within reach. Your golf course’s location, the services you provide (such as lessons, public play, memberships, and competitions), and the demographics you want to attract are all part of this segmentation. A corporate clientele that is interested in golf events and memberships might be part of your SAM if, for example, your golf course is situated in an area with many corporate headquarters.
• Serviceable Obtainable Market (SOM) for Golf Course Services: Your golf course’s present capabilities and the competitive environment determine the fraction of the SAM that your course may reasonably hope to acquire. This piece is called the SOM. Your golf course’s accessibility and attractiveness to the targeted groups within your SAM, the unique services or facilities you provide, the quality and reputation of your course, and the efficacy of your marketing and promotional activities are all elements that impact this. Your SOM could represent a segment of the local golf industry, such as weekend warriors, golf leagues, or businesses hosting golf outings.

Industry Forces

Market Demand and Golfing Trends: The rising popularity of golf across all age groups and demographics is one factor impacting the demand for golf courses in the leisure and sports industry. The allure of golf as a leisure activity, the popularity of corporate golf tournaments, and the interest in outdoor activities are some of the key factors that influence market demand.

Competition: Resorts, country clubs, and other nearby golf courses are some of the competitors in the golf business. A course may stand out from the crowd by having a distinctive layout, first-rate amenities (such as a clubhouse and practice ranges), high-quality greens, and exclusive memberships and packages.

Technological Advancements: Improvements to both the playing experience and operational efficiency may be achieved via the use of contemporary technology. This includes enhanced irrigation systems, GPS in golf carts, and online booking and membership administration systems.

Regulatory Environment: Important land use rules and environmental requirements must be followed. Water conservation, chemical treatment management, and environmentally conscious course upkeep are all part of this.

Economic Factors: Expenditure on leisure activities, such as golf, may be influenced by economic situations. You need to adjust your price, membership, and service offerings based on the local economic situation in your company plan.

Supplier Dynamics: Building reliable partnerships with vendors of equipment, golf carts, and supplies for course upkeep is crucial. Your operating expenditures and service quality are susceptible to availability and pricing fluctuations in suppliers.

Customer Preferences and Expectations: Many golfers have high standards for the course, its facilities, and their whole experience. The key to customer happiness is offering a course that is well-maintained, diversified in terms of amenities, and accommodating to all ability levels.

Social and Environmental Responsibility: To attract eco-conscious golfers, it’s a good idea to use sustainable techniques while maintaining and operating the course. Another way to boost your golf course’s image is to get involved in the community and hold activities in the area.

Workforce Skills and Training: It is critical to hire competent groundskeepers, staff the clubhouse and pro shop with professionals, and provide outstanding customer service. Improving the client experience may be achieved via consistent training and an emphasis on hospitality.

Tips on Financial Modeling & Analysis

It includes essential elements such as an Investment and Capital Expenditure Summary that details the necessary funds, a Revenue Summary that estimates profits, a Cost of Goods Sold (COGS) Summary that details the expenses of manufacturing or services and an Operating Expenses (OpEx) Summary that presents the costs of everyday operations. An Income Statement that shows how profitable the business is, a Cash Flow Statement that shows how liquid the funds are and a Balance Sheet that shows the overall financial health of the organization round out the part. For stakeholders to make educated decisions it is crucial to have a comprehensive picture of the company’s financial health and development possibilities.

Investment & Capital Expenditure

Revenue Summary

Cost of Goods Sold Summary

OpEX Summary

Income Statement

Cash Flow Statement

Balance Sheet

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From Concept to Tee Off: How to Start a Golf Course Business

Last Updated on November 15, 2023

Starting a golf course business can seem like an intimidating task – but it doesn’t have to be. With the right information and knowledge, anyone can launch their own successful golfing operation. In this article, we’ll provide you with all the tips and tricks you need to get your business up and running in no time.

For any aspiring entrepreneur interested in getting into the lucrative golfing industry, there are some key steps they should take before jumping head-first into launching their own golf course enterprise. Here’s everything you need to know about how to start a profitable golf course business .

Necessary Licensing and Permits

Starting a golf course business is an exciting venture but requires careful planning. Before opening, you’ll need to obtain the necessary licensing and permits. A golf course license grants permission to operate a golf facility, while a business permit enables you to register your business with local authorities. In addition, all golf courses must comply with regulations that are often specific to certain states or areas. These might include health and safety rules as well as zoning restrictions.

It’s important that you research applicable laws in advance so that you can ensure compliance once your business opens. Also, insurance may be required depending on the size of your operation. Taking time to understand all licensing and permit requirements will help make sure everything goes smoothly when it comes time for launching your business – providing peace of mind for both yourself and customers alike!

Market Research and Site Selection

Now that the necessary permits and licensing have been addressed, it’s time to move on to market research and site selection for a golf course business. In order to successfully open up shop as a golf course operator, you’ll need to conduct thorough research on the location of your proposed course. Here are three key components associated with this process:

• Identifying desirable characteristics of a golf course location
• Conducting market analysis to assess the demand in the area
• Researching other competitive courses near the potential site

When selecting an ideal spot for a golf course business, consider factors such as population density, climate, terrain, nearby attractions and access to public transportation – all elements which can influence customer turnout. Additionally, comprehensive market analysis will give insight into who is likely to purchase products or services from your facility and how much they will spend each visit. And lastly, researching existing competitors in the surrounding vicinity can help inform pricing decisions and identify opportunities for differentiation among them.

Financing Options

When starting a golf course business, financing is an important part of the process. There are many options to choose from when it comes to finding the right type of loan for your project. Golf course financing can be obtained through banks, private lenders, or government grant programs. Start-up financing is also available through venture capital firms and other investors who specialise in helping entrepreneurs launch their businesses.

If you decide to take out a loan, there are several types of loans that may suit your needs. SBA loans are often popular among small businesses because they offer favourable terms such as long repayment periods and low-interest rates. Alternatively, conventional loans from commercial banks provide larger amounts of money but require collateral and have stricter qualifications than SBA loans. Additionally, online lenders may provide more flexible borrowing options with competitive rates depending on creditworthiness and other factors.

Design Considerations

The design of a golf course is an integral part of the business. Golf courses are typically built on large parcels of land, so it’s important to consider how best to utilise the terrain when designing the layout. The landscape architecture must also be carefully considered. This includes things like trees and shrubs that can provide natural hazards or decorative landscaping. It’s also essential to think about construction costs, which will depend on factors such as the type of materials used and labour involved.

When planning these elements, you should consult with experts in golf course design who may have insight into potential strategies for improving the overall experience for players while staying within your budget constraints. They’ll be able to help you make decisions related to clubhouse amenities, green size and shape, playing surfaces, drainage systems, water features, tee boxes and more.

Equipment, Supplies and Staffing Needs

Golfing equipment such as clubs, balls , tees and other accessories are essential components of running a golf course business. Depending on your budget, you may want to purchase top-of-the-line equipment or shop around for more affordable options. It is also important to consider how much stock of each item will be necessary to keep up with demand from customers.

In addition to golfing equipment, there are also several types of golf supplies that need to be considered for your new business venture. This includes items such as flags , scorecards and pencils which can help create an enjoyable experience for customers while they are on the course. Additionally, having adequate staff members available at all times is key when it comes to running a smooth operation. Hiring qualified individuals who have knowledge of working with different kinds of golfers can make a huge difference in providing excellent customer service.

When considering what kind of employees you would like to hire for your business, consider their qualifications and availability so that you can effectively manage your staffing needs accordingly. With the right combination of personnel and quality products, any golf course owner can ensure success by creating an enjoyable atmosphere where customers feel welcome and appreciated.

Creating a Business Plan

The following table highlights some of the important components that need to be included when creating a successful golf course business plan:

A thorough understanding of each component above is necessary to create an effective golf course business plan that accurately reflects both short-term objectives and long-term strategy for growth and profitability over time.

Setting Membership Levels and Fees

Once you have decided on a business model for your golf course, it’s time to set membership levels and fees. To attract customers, offer various levels of memberships that correspond with varying rates of golf fees. For example, if you want to target amateur golfers who may not be able to commit to regular play at the course, consider offering discounted green fees or even free rounds when they bring in guests. Alternatively, provide special discounts for seniors or military personnel.

The key is determining pricing that meets both your bottom line and what customers are willing to pay. Consider surveying current and potential customers about their desired level of service and how much they’re willing to spend before setting final prices. Establishing reasonable membership fees will help ensure the profitability of your business and keep members coming back again and again.

Adopting Rules and Regulations

Now that you have determined the membership levels and fees for your golf course, it’s time to adopt rules and regulations. Golf course regulations are essential to ensure a safe and enjoyable experience for all those playing on your course. It is important to create clear and enforceable regulations so that everyone understands how they should behave while on the property.

First, establish regulations around safety issues, such as no running in or near sand traps or water hazards. Also, make sure players understand the importance of respecting other people’s space by not entering tee boxes until previous groups have cleared them. Other rules may include appropriate dress codes , quiet hours, repair policies for divots and ball marks on greens, as well as restrictions against alcohol consumption or smoking in certain areas of your property.

Promotional Strategies

When creating your plan, think about who your target audience is and what kinds of messages they might respond to best. You can use social media platforms such as Facebook and Instagram to reach potential customers directly or look into local radio ad campaigns to increase exposure in the area.

Additionally, consider partnering with other local businesses to gain access to their customer base.

Insurance Requirements

Moving on from promotional strategies, it is essential to consider the insurance requirements for running a golf course business. All entrepreneurs should be aware that they must protect their assets and employees with proper coverage to stay compliant with local regulations and safeguard their safety. This includes:

• Golf course insurance
• Business liability insurance
• Professional indemnity insurance
• Workers’ compensation insurance

Golf course insurance covers potential losses related to damage to property or equipment, as well as third-party liabilities arising out of any accident involving customers. Business liability insurance protects against legal responsibility for injuries sustained by someone other than an employee while visiting the golf club, such as if a customer slips and falls due to wet grass or unsafe walkways. Professional indemnity insurance covers claims made against you that arise from professional negligence or errors committed during your operations.

Risk Management Strategies

Starting a golf course business is no easy task. There are many risks that you must prepare for and manage in order to be successful. Developing a risk management strategy should be one of the first steps in setting up your new venture. A comprehensive plan will help protect you from unexpected occurrences and keep your business running smoothly.

With an effective risk management strategy in place, you can move forward confidently, knowing that you have taken the necessary measures to mitigate any potential issues that may arise during the course of doing business. Additionally, it provides peace of mind as well as confidence when dealing with clients who rely on your services.

To conclude, starting a golf course business can be an incredibly rewarding venture. It requires careful planning and preparation to ensure success, but with the right approach, it’s possible to open a successful golf course that appeals to customers.

First, decide what kind of golf course you want to build: public or private? Then look into the average cost associated with building your course and consider ways to attract more customers. Investing in marketing is key; create attractive promotions and focus on both online and offline advertising strategies. Finally, make sure you have adequate insurance coverage for your business so you’re protected against any potential risks.

With these steps taken care of, all that remains is implementing your plan! With hard work and dedication, there’s no reason why you can’t get started on creating a thriving golf course business today.

About The Author

Billy Hamilton

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Golf Course Training Center Business Plan

Start your own golf course training center business plan

Greek Golf Training Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Greek Golf Training Centers will be a full-service sport complex situated in Athens. There are currently no other golf facilities like this one anywhere in or around Athens. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of Greek Golf Training Centers mission, goals, and objectives.

The key to success for Greek Golf Training Centers is the ability to market effectively, creating an unmatched “cool” atmosphere where people enjoy themselves, and hiring qualified and knowledgeable staff to aid in the running of our programs and leagues.

The Golf industry is a booming business that will dramatically be expanded in Greece within the next years. Greek Golf Training Centers is conservatively projecting a modest net profit in its first year of operation with this  increasing steadily by the end of the third year.

1.1 Objectives

The main objectives for the Greek Golf Training Centers are:

• Sell 200 memberships in year one, 300 in year two and 400 by the end of year three.
• Organize and develop various teams, depending on level, business type, available time, etc., so as to fill them to capacity.
• Sponsor and/or support one event in year one, two in year two, four in year three.
• Show a net profit margin in the first year of operation.

1.2 Mission

The Greek Golf Training Centers is a single sport and fitness complex designed to be used by the residents of Athens and the surrounding areas.

It is our mission to provide the best programs, staff, and equipment to fully meet the various sport and fitness needs of our members, while generating a profit for the owners and investors.

Besides providing an excellent value to our customers, the Greek Golf Training Centers is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every member and employee of the facility.

Dedicated to the community, the Greek Golf Training Centers strives to support and sponsor community events, as well as host them whenever possible. Our hope is that through the use of our facility, members’ enjoyment and appreciation for golf, fitness, and for life will be enhanced.

1.3 Keys to Success

• Marketing : We must make the Greek Golf Training Centers a distinguished name in Athens and creatively market our services to each of our market segments.
• Atmosphere of facility : By creating an unmatched “cool” atmosphere in the Greek Golf Training Centers through the use of first class equipment and targeting facilities, elegant and comfortable lobby, showers and changing rooms, floors, colors and decoration, people will want to frequent our facility often and recommend it to their colleagues and friends. Furthermore, our ability to retain members will be enhanced.
• Knowledgeable/qualified staff and management : By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that the Greek Golf Training Centers can meet all of their golf and fitness needs.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Greek Golf Training Centers is a golf complex that will provide both members and casual users an opportunity to participate in a continuous golf training by getting expert help, without time limitations.

2.1 Company Ownership

The Greek Golf Training Centers will be a Limited Liability Corporation financed partially by direct owner investment and a long-term loan.

Dimitrios Vastarouchas and Helen Brasinika will own 25% of the company each.

The other two limited partners will own 40% and 10% respectively.

2.2 Start-up Summary

Our start-up costs are mostly equipment purchase, main building (which will be a wooden pre-fabricated building of good quality), training center construction, golf equipment for the retail store, stationery, legal costs, advertising, land rent and expenses associated with opening our first office. The start-up costs are to be financed by direct owner investment. The assumptions are shown in the following chart and table.

Products and Services

The Greek Golf Training Centers will be a golf complex that provides its users with the following services:

• Golf practice using unlimited number of balls and the best types of feeder. Simulation of various conditions that can be met in a golf course shall be done using sloped mats, tees, sand, targets for pitching and putting training aids.
• Training by professionals.
• Golf equipment shop.
• Lobby for relaxation and discussion with colleagues where brandy, cigars and refreshments will be available.
• Participation in events and activities.

Golf Training Facilities The Greek Golf Training Centers will house a large training area (50 m x 100 m) at which, members could have continuous practice without interruptions.

The advantages shall be the semi-automatic feeding, the possibility to aim to different targets under various conditions, the independency of weather conditions (which is the basic current problem in open golf courses), the absence of time limitation (businessmen can not enjoy golf now since the open golf course training facilities in Athens close at 16:00), and the use of first class equipment.

Professional Training Greek Golf Training Centers will offer professional training (private or group programs), performance analysis once a month for members (using pc, digital video etc), fitness programs, putting aids, and a library with necessary material such as video tapes, books and magazines.

Golf Equipment Shop A golf equipment shop will be strategically placed in Greek Golf Training Centers to attract potential buyers. The shop will sell first class equipment and training aids.

Lobby and Other Facilities Other features and services Greek Golf Training Centers will have include:

• Full service locker rooms for both men and women that will accommodate up to 40 lockers. Large shower areas, benches, sinks, and bathroom facilities will all be included as well.
• An administrative area housing various offices and waiting room will be located at the entrance. Card system will be used for members.
• A luxury lobby will be located on the main floor of the facility. Members will have the chance to enjoy brandy, english tea, fresh juices and smoke a cigar in a peaceful place, decorated in the english traditional style. A library will be located in lobby for members to use.
• Generally, the pre-fabricated complex shall be made of high-quality of wood.

Sponsorship The nets which surround the training area can be used for advertisement and promotion of potential sponsors.

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Additionally, special events will be organized for children and schools in order to promote golf in younger generations.

Market Analysis Summary how to do a market analysis for your business plan.">

The Greek Golf Training Centers will be the only golf complex of its kind in all Athens and surroundings (more than four million people). Some aspects of the facility will cater mainly to Athens golf course members but, generally will appeal to everyone in the area.

Because of the flexibility of time schedule, the independency of weather conditions, and in combination with the comfortable auto feeding system, our market segments vary from dedicated golfers to people who want to learn golf, have some stress relief leisure activities and socialize with other members.

In addition, Greek Golf Training Centers shall develop good relations with well known golf training schools worldwide in order to bring golf to youth, advise and urge them to continue for a professional career.

It should be emphasized that at the moment, people in Athens can enjoy golf only in Athens (Glyfada) Golf Course. There are 700 members, however the age average is higher than 55 years old. Moreover, the unique training facility in Athens is in very bad condition since there are not ball feeders, it is weather dependant, and most of all closes at 16:00. Consequently, businessmen, employees, doctors, lawyers, etc. do not have the chance to familiarize with golf.

4.1 Market Segmentation

Golfers A market segment for Greek Golf Training Centers will be the existing golfers (700 members of Athens Golf Club). These people love golf and continuously try to improve their performance.

There are some highly skilled persons, while others are above 90′ (their score), however as it has been mentioned above most of them are older than 50 years. Provided that they can practice at any time and weather conditions, a part of them will join Greek Golf Training Centers. Nevertheless, due to their age average they are expected to have more leisure time which does not prevent them to use the existing facilities of Glyfada Golf Course.

Scientists An important market segment for Greek Golf Training Centers will be the scientists. This market segment include employees such as doctors, lawyers, managers in private companies and public organizations, economists, etc. These people will be a target market for special promotions and periodic activities.

Businessmen Another market segment for our facility will be those who shall combine business with entertainment. They will have a stress relief  where they can enjoy a brandy and discuss in a comfortable place with their guests and/or colleagues.

Employees This is a smaller, but important market segment for our facility. Although fees will be high for private employees, there will be some of them who will join our Center. Except the chance to learn golf, develop public relations, join teams to play golf in a course or arrange golf vacations.

University students Another small market segment for Greek Golf Training Centers will be the students who are attracted due to golf’s uniqueness, its fitness programs and continuous exercise, competitions and other events.

Youth This market segment will be our middle term growing market and maybe the most important in a few years.

In combination with golf promotion in Greece, co-operation with foreign well known golf schools and the proper attitude that will be developed, young people will form teams and take part in competitions, continue golf studies abroad and become professionals (at least a few of them). These people will be the Center’s flag and support it accordingly.

Housewives Another small market segment is with the housewives. Golf is unknown to them, however, since they have plenty of time we estimate that a small number will be attracted. They can have some stress relief especially in the morning time.

Others Tourists, foreigners who work in Greece, guests and etc. will join us, however, they do not like to be locked into long-term commitments but like the freedom to come and go when the opportunity presents itself. Moreover, we expect that segment to reach a peak value during the Olympic Games (Athens 2004).

4.2 Service Business Analysis

The golf business is a booming industry in Greece. At the moment there are a total of three golf courses, the Athens (Glyfada) Golf Club, Rhodes Island Golf Club, and Corfu Golf Club.

Another golf course in North Greece has already closed because grass was too dry and a small course operates in a hotel of Crete island. However, in last year many dramatic changes have taken place. Specifically, Fuji Bank started negotiations with Rhodes Island Club for further investments, the Crete’s Hotels Association has started a superior golf course’s construction in Crete and they plan to build more, and repairs have been started in the North Greece Golf Club.

In addition, the construction plans for the new golf course in Markopoulo have already been approved. Furthermore, a well-known entrepreneur in Greece has planned three golf courses in Peloponnisos area and the construction start day is expected soon. Generally, golf expansion in Greece will be very rapid within next years. It should be noted that Greece is one of the remaining (few) European countries at which golf has not been promoted yet. It should be also mentioned that sales of golf equipment in Greece are very low at the moment.

4.2.1 Competition and Buying Patterns

The competition of Greek Golf Training Centers in Athens and the surrounding areas includes Athens (Glyfada) Golf Club only. The others are located very far from the Greek capital. As it is mentioned above, the training facilities of Athens Golf Club are in a very bad condition. There are no automatic ball feeders for training, mats with slope, areas with sand, sloped areas, etc. Moreover, the training place is exposed to weather conditions. There are not targets for training.

In addition no one can practice after 16:00. Another point is that there is not lighting arrangement for night training. However, there are 700 members that enjoy golf games and they have long term memberships.

Potential members will usually compare the training facilities and find one that fits their specific needs, or has the amenities that he/she wants. Value is usually very important to these potential members as most people want to get the best value for their euro.

In terms of fees and total cost it should be noted that a member needs around 300 balls for practice. At present she or he has to pay 3 euro for 40 balls at Glyfada Golf Club therefore a total of 22.5 euro per practice day. If we assume 10 days per month then a cost of 225 euro results. In addition the member has to pay 1,300 euro per year (annual membership) and consequently 110 euro per month. Therefore, total cost will be 335 euro. In our case the monthly cost is 110 euro.

4.3 Target Market Segment Strategy

Due to the size, appearance and convenient location of our facility, many people will be attracted to Greek Golf Training Centers to see what we have to offer. However, we will not be content to just wait for customers to come to us. Instead, we will focus our marketing strategies on those market segments who match our offerings. The great thing about marketing Greek Golf Training Centers, is that each market segment relates, in certain ways, to all the others.

Our main objective with our early marketing strategy will be to get people into our facility and convince people that we can bring golf to Greece. Once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs that will be available to them.

Some of the ways Greek Golf Training Centers will get people into the facility include:

• Offering tours to junior and senior high schools during the building and early completion of the facility.
• Having a large promotional event to open the facility that will be free to everyone.
• Hosting and/or supporting various community events that will attract many people who otherwise would not come.
• Mailing our free day passes to managers of shipping companies (they have relations with Asians who adore golf), businessmen, managers of big companies, etc.
• Provide special discounts for annual subscriptions.
• Free testing of golf equipment.

Following the opening of Greek Golf Training Centers, print and radio media will be used to promote both the facility and the equipment.

Strategy and Implementation Summary

Greek Golf Training Centers has a very large potential market. Because of the uniqueness of these facilities throughout Greece, we feel we will become the main golf representative quickly. This will be accomplished by actively and continuously promoting Greek Golf Training Centers through media as well as hosting and supporting various community events.

5.1 Competitive Edge

Greek Golf Training Centers’ competitive edge is three fold. First, Greek Golf Training Centers is the only golf complex that offers such kind of training facilities that will be available for the members. The second part of our competitive edge is the location, size, and appearance of the facility that will attract many people into the complex. Finally, the third part is our golf shop where the members can find first class equipment in the best prices in Greece and have the possibility to test them in actual conditions.

By maintaining our focus in our strategy, marketing, program development, and fulfillment, Greek Golf Training Centers will be known as the top golf training center in Athens. We should be aware however, that our competitive edge may be diluted if we become complacent in our program development and implementation. It will be important for Greek Golf Training Centers to keep up with the current trends in golf programs.

5.2 Marketing Strategy

The marketing strategy is the core of the main strategy:

• Emphasize service and support.
• Build a relationship business.
• Focus on golf equipment as the key target market.

5.3 Sales Strategy

Sales (membership and equipment) are based on the services and amenities provided by the facility. The “something for everyone” slogan fits perfectly with Greek Golf Training Centers. All of the users of our facility must feel they are getting the best possible value for their money. If there is a better value, for equal services, Greek Golf Training Centers will match or beat that value for customers.

Each person desiring a membership at Greek Golf Training Centers will be able to sit down with a representative and be notified of all their membership options. During this brief discussion, the person will be also informed of all of the services, programs and amenities Greek Golf Training Centers has to offer. It will be important to establish a relationship of trust with our members as membership preservation is an important aspect in our business.

5.3.1 Sales Forecast

The basic assumption is that at the end of first year 200 members shall be registered. An enviable growth rate is expected for several years, up to 500 members. That will be the maximum number of members that can be accommodated by this center. Further expansion of the grounds shall be consider in future.

The first year members’ registration is considered incremental and of course at first months and summer period is expected to be low. It is also assumed that by next year the growth rate will be steady although the numbers are very pessimistic for safety reasons.

All sales items are related and proportional to memberships except the advertising. However, even this will increase if the popularity of the center does so.

Furthermore sales of equipment is also very pessimistic because golf is not very popular yet in Greece. However, one of the biggest courses in Europe will be ready in Crete island next year.

Generally, the center has been planned to accommodate 500 members, the maximum possible, which is a very realistic target since it will be the pioneer in a virgin market which is ready to make significant steps in future. It should be reminded that the economy of Greece shall be based on tourism after the olympic games of 2004 and the completion of the 3rd European Financing Framework since the heavy industry can not be significant in Greece. It is sure that will be promoted during the olympic games and that 500 members is negligible portion of 4,500,000 living in Athens.

5.4 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation. The most important programs are the sales and marketing programs listed in detail in the previous topics.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for planned vs. actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.

Web Plan Summary

The Greek Golf Training Centers’ website will be the virtual business card and portfolio for the company, as well as its online “home.”

It will showcase the Internet background of Greek Golf Training Centers products and services, as well as the portfolio of all the current activities.

The key to the website strategy will be combining a very well designed front end, with a back end capable of recording leads and proposal requests.

6.1 Website Marketing Strategy

More and more people have the desire to learn golf, but have less and less time for practice. In addition there is not any widely available information about golf needs. As an innovative training center we will have to address this problem. Formerly we used computers just to write reports and notes. Now we use as much of the Internet’s power and features as we can in order to promote golf efficiently in Greece and get people involved.

Our website network has four main strategies:

• A resource site devoted to brochures, activities, reviews and useful tips.
• A sales/rental site where customers can plan and book golf equipment or related training aids.
• A golfers forum that can be our future golf team supporting tool.
• Further information about golf studies at a professional level.

6.2 Development Requirements

The Greek Golf Training Centers website will be initially developed with few technical resources. A simple hosting provider, Hellas On-Line services, will host the site and provide the technical back end.

Greek Golf Training Centers will work with a contracted user interface designer to develop the simple, classy, Internet site. The user interface designer will work with a graphic artist to come up with the website logo, and the website graphics.

The maintenance of the site will be done by the Greek Golf Training Centers’ staff themselves. Greek Golf Training Centers can also look into pre-packaged solutions through Hellas On-Line hosting or equivalent.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The initial management team for Greek Golf Training Centers depends mainly on the general partners. Dimitrios Vastarouchas and Helen Brasinika will stay within their expertise in running the day to day operations of the facility such as scheduling, marketing, sales, and promotions, along with running and developing various programs and events. Back-up for the general partners will include staff members who will compensate for the founders lack of experience in each area. For example, qualified personnel will be hired for beverage, administration and equipment service. General help staff will be hired on a need basis as the users of the facility increase. There will also be a janitor hired for basic cleanliness and maintenance of the complex.

Greek Golf Training Centers will have a total of seven people in the first year of operation. It is projected that an additional two will be added each year for the next two years. The majority of the salaries are projected to raise a little each year for the first three years. This estimate may be conservative.

7.1 Personnel Plan

The Personnel Plan reflects the need to bolster our capabilities to match our positioning. Our total employment should increase up to seven the first year, and to 11 by the third year. Detailed monthly projections are included in the appendix.

Financial Plan investor-ready personnel plan .">

We are assuming start-up will be financed by the investors and continued financing will come through long-term loan (interest rate around 7%).

8.1 Important Assumptions

The financial plan depends on important assumptions. The monthly assumptions are included in the appendix. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the important underlying assumptions are:

• We assume a slow growth economy, without major recession.
• We assume the rate of growth for the number of golf memberships will continue.

8.2 Break-even Analysis

For our Break-even Analysis, we assume monthly running costs which include our full payroll, rent, and utilities, and an estimation of other running costs.

Margins are harder to assume.

The table shows what we need to sell per month to break-even, according to these assumptions. This is about two-thirds of our planned sales level, so we believe we can maintain it.

It should be emphasized that revenue from equipment selling, beverage, sponsorship and equipment rental is not taken into account in order to cover the worst case.

8.3 Projected Profit and Loss

Our projected profit and loss is shown on the Profit and Loss table. We show a conservative estimated net profit in the first year. According to the research carried out by our team, these projections are conservative and should be easily attained. The monthly estimates are included in the appendix.

8.4 Projected Cash Flow

The following cash flow projections show our annual amounts only. For more detailed monthly projections please see the appendix.

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

8.5 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

8.6 Business Ratios

The table follows with our main business ratios. These are compared with the Industry Profile ratios as determined for the Golf Course Industry, NAICS code 713910. We do intend to improve gross margin, and inventory turnover.

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