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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

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Product presentation examples

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What to include in a product presentation.

  • Cover slide
  • Hook (introduction, vision, and value proposition)
  • About us (authority, experience, and know-how)
  • Details (features, benefits, product positioning)
  • Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

clear product presentation call to action

What are the key elements of successful product presentations?

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

Best product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

  • The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
  • Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
  • The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

  • Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
  • Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
  • The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

  • Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
  • Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
  • Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

  • Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
  • Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
  • The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

  • The minimalist design maintains focus on your core message while delivering value.
  • The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
  • Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

  • The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
  • Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
  • The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

  • Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
  • A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
  • Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

  • An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
  • Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
  • Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

  • Incorporates advanced data visualization components , making complex AI solutions easily understandable.
  • Features an embedded calendar within the deck for direct scheduling of meetings or demos.
  • Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

  • Includes a narrated slide , providing a guided tour of the software's features and benefits.
  • Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
  • Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

  • Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
  • Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
  • Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Interactive product presentation templates

Crafting an outstanding product presentation that captivates your audience can feel like an uphill battle. You have to balance storytelling with data, dazzle with visuals, and still keep it focused and engaging. The pressure is on to deliver an unforgettable experience, and it can be overwhelming.

But what if we told you there's a simpler, better way? These professional product presentation templates are tailored to help you create a remarkable product presentation in less time and with better results. Grab one.

product journey presentation

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product Roadmap Presentation: 6 Examples Included Templates

Sami Rehman Usersnap

Simon Sinek’s rise to fame is marked by his unwavering determination to challenge conventional thinking.

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo.

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’. This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy .

They act as the bridge that connects the visionary ‘Why’ with the practical ‘What’, bringing the envisioned goals within the realm of execution.

So how to create and present roadmaps effectively?

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. 

roadmap presentation

Limitations of relying on PowerPoint

During my early days in Product Management , I was introduced to PowerPoint for building roadmaps.

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided.

However, it didn’t take long for us to realize that it had a number of limitations that we couldn’t ignore.

product roadmap presentation

While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. 

Please look at the PowerPoint template above that I have frequently used to present roadmaps during the early days.

Maintenance challenges

Roadmaps often evolve with changing business priorities and require a more dynamic platform that can reflect real-time changes and updates.

Anyone who has used PowerPoint would know how easy it is to become disoriented by the misalignments of the visual elements and how hard it can get to maintain and update.

Moreover, given that the Powerpoint roadmaps always sit in their own silos, away from the tools used by the product development teams, any updates in the roadmap have to be manually translated into the development plans each time to ensure consistency. 

Presentation challenges

Modern roadmaps are not just about displaying information but also about engaging the audience.

Powerpoint’s lack of interactive elements can make a roadmap feel one-dimensional, missing out on the depth and engagement that interactive platforms offer.

Consider you are presenting your product’s roadmap at your annual town hall. You might want to resort to multiple views of the visual product roadmap, starting with a bucketized view, then a timeline view, and maybe a private/public view for different types of audience. With Powerpoint, it would mean duplicating all the effort to create each view you need.

Unlike specialized roadmapping tools, Powerpoint presentations lacks the capability to prioritize items on the go, making it challenging to convey behind-the-scenes efforts for choosing certain work items to stakeholders.

Collaboration challenges

Most product teams share roadmaps with stakeholders and external users to get their feedback and input. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. You have no way of knowing who accessed it, how they interacted with it, or what parts caught their attention. 

It also doesn’t allow users to provide qualitative feedback or upvote features directly on the roadmap.

This missed opportunity for engagement can be a significant blind spot and may lead to a disconnect between the product team and its users.

Relying solely on Powerpoint can be akin to using a compass in the age of GPS. 

Recognizing these limitations and exploring specialized roadmapping tools can lead to more effective, engaging, and insightful presentations.

The dynamic, interactive, and collaborative nature of roadmaps demands a platform that can keep pace.

6 templates for product roadmap presentations

Each style and methodology of roadmapping guides the product’s voyage, ensuring that every stakeholder, internal and external, is privy to the course ahead, its landmarks, and its destinations. 

Crafting your roadmap to echo both the intricacies your sales team and the broad strokes of your product’s journey ensures an informed, engaged, and collaborative voyage toward product success.

1. Kanban view

quarter rolling roadmap

Netflix Roadmap, as taken from Gibson Hiddle’s blog

The Kanban View, with its intuitive design and inherent flexibility, serves as a potent tool for product roadmap presentation, ensuring tasks and initiatives are succinctly organized under buckets of time (monthly, quarterly or yearly), allowing stakeholders to clearly see where the development is headed in the future.

However, with a Kanban view , there is a risk of oversimplifying complex details as intrinsic dependencies and specific timelines may be underrepresented.

Additionally, the straightforward visual layout may also pose challenges when it comes to prioritization within each bucket, especially in larger and more complex product scenarios.

👉 Real-world Examples: Github Roadmap , Trello Roadmap , Netflix Roadmap

2. Now, Next, Later

The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. 

It acts as a telescope scanning horizons, providing insights and maintaining a focus that spans from present tasks to future endeavors without committing to exact timelines. It does so without binding itself to precise timelines. This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential. Now, Next, Later roadmap can server as a effective product roadmap presentation.

👉 Real-world Examples: Lasso Roadmap , ProductBoard Template

3. Calendar or Timeline-Based roadmap

The Timeline view of a product roadmap (or some people’s saying timeline roadmaps) provides a clear, logical outline of the product’s development cycle, aiding transparent communication and efficient resource management.

It effectively conveys the product’s chronological progression, presenting start and end dates and facilitating stakeholder understanding and anticipating project phases. It also captures task dependencies, offering a realistic view of the project’s progression and helping teams avoid bottlenecks and delays.

👉 Real-world Examples: Notion Template

4. Private and Public roadmap views

product journey presentation

Private roadmaps function as the organizational blueprint, keeping detailed strategies, technical specs, and precise timelines shielded from external view. It ensures all internal teams are aligned with the developmental, marketing, and deployment strategy, offering a detailed, confidential space for open internal discussions and strategic planning. 

On the flip side, Public roadmaps invite and incorporate user feedback , encouraging a community-driven development approach. They enable users to interact directly with the roadmap, voicing their preferences through upvotes and comments. This transparent strategy provides tangible data on user preferences and desires, aiding teams in prioritizing and refining features based on actual user input and demand.

Together, they facilitate a balanced development approach, harmonizing user involvement with technical teams and internal strategic alignment to navigate through the intricate path of product development.

👉 Real-world Examples: Usersnap Public Roadmap , Microsoft 365 Public Roadmap , Google Classroom Public Roadmap , Loom Public Roadmap , Airtable Public Roadmap

5. Roadmap swimlanes

product journey presentation

Multifaceted organizations often employ multiple swimlanes to visualize parallel developments across different products or departments. 

A Portfolio Roadmap brings together product development trajectories of varied, albeit interconnected products such as Google Search, Maps, Gmail and Drive.

This panoramic view enables business stakeholders and product managers to quickly apprehend the status, progress, and future plans for an entire portfolio, facilitating informed strategic decisions and efficient resource allocation across varied products.

Simultaneously, Department specific roadmap roadmaps carve out a dedicated lane for each department, such as Marketing team or Development team, to detail their particular journey, milestones, and activities. While providing a detailed breakdown of activities, they also offer a lens to visualize how each team’s efforts contribute to the overall product and organizational objectives.

👉 Real-world Examples: Aha! Template , Jenkins Roadmap

6. Goals-based roadmaps

Goals or outcome-based roadmaps adeptly center the strategic narrative on overarching objectives, minimizing the explicit focus on granular details.

This abstraction allows stakeholders to grasp the overarching strategy and direction without getting mired in the specifics of features, which may evolve over time. 

By focusing primarily on outcomes, these roadmaps inherently embed resilience against the tides of technological changes and varying feedback, as they’re not tied to specific features or solutions that may need to shift in response to evolving contexts or insights. 

👉 Real-world Examples: GO template , Airfocus Template , Miro template

Best practices and ideas for roadmap presentation

In the grand theater of business, a roadmap presentation is your spotlight moment.

It’s where visions are shared, strategies are unveiled, and futures are shaped.

Here are some tips on how to craft a roadmap presentation that’s both an informative guide and a work of art.

Tip #1 – Start with the ‘Why’

Apple, under the visionary leadership of Steve Jobs, always began with the ‘why’. Before diving into the intricacies of a product, they delved into its purpose.

Similarly, start your roadmap presentation by addressing the ‘why’. Why this product? Why now? This sets the stage for a compelling, memorable, and meaningful narrative itself.

For internal presentations, I have also found that starting a product roadmap presentation off with a refresher of the product’s strategy can help make your next couple of hours much more peaceful.

Tip #2 – Unveil the BTS work

Akin to the BTS episodes of any show on Netflix, sharing all the effort that went into production (the direction, the schedules, the travelling, the equipment, the retakes etc) makes the audience appreciate the end result more.

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. This adds credibility.

And never be shy to show the hiccups and the wrong turns during your journey. Because you never know, just like a Friend’s blooper reel, the retakes might find more traction with your audience than the actual episodes.

Tip #3 – Stay away from the sharks

Whether you are presenting to internal stakeholders or external users, both would be interesting to know your product’s positioning through your roadmap. 

I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way. I spent the next 30 mins of the presentation connecting all their features with AWS Cloud features. 

It is crucial to establish a differentiating factor against your competition and build your presentation around that. Tesla entered the automotive space several decades later than its competitors like Toyota, Ford, Ferrari and others. However, by differentiating itself as a leader in the EV space, it created a new market landscape for itself.

Tip #4 – Focus on the outcomes

The roadmap features you spent weeks fine-tuning all the details are great. However, the audience is mostly only interested in what it really means for them.

Therefore, in your presentation, it is critical to shift the focus from features to outcomes.

If it is the external users of the product, you need to focus on how the roadmap aligns with their needs. How does the roadmap solve their pain points? For example, adding the social login capability will allow you the flexibility of SSO, where you don’t have to remember an extra set of login credentials.

On the other side, if it is the executive stakeholders or the investors, the focus should be to present how each roadmap item would help achieve the key business metrics and goals. Using the same example, adding the social login will help reduce the drop-offs during registration and increase our user acquisition rate by 15%.

This perspective resonates more with stakeholders than merely going over the buy in the features list.

Tip #5 – The ending

Once again, I am a big Steve Jobs fan. The master of marketing that he was, leaving an impression on the audience was his forte.

He would always save the big picture and the biggest announcement for the end. His famous “One more thing…” technique has since been copied by many leaders across the industry to conclude their presentation on a high-note.

product journey presentation

Leveraging feedback for roadmap presentation and varied board views of Usersnap

Feedback is the lifeblood of any product. Integrating feedback into your roadmap presentations ensures they remain relevant and aligned with user needs. 

The importance of internal and external board views cannot be overstated.

While a public board view with upvoting engages customers and end-users, a limited board view ensures stakeholders are aligned, setting the stage for successful project execution. With the right tools, practices, and request feedback mechanisms, they can be the difference between product success and obscurity.

Usersnap’s varied board views offer a versatile way to present and gather feedback. Whether it’s the public portal for guest users or the limited board view for stakeholders, you can use the power of advanced filters to present different views of your roadmap to different users.

The variety of roadmap presentation styles is tailored to address specific product development needs and audience types. However, leveraging tools like Usersnap, which offer dynamic multiple views and capture customer feedback, can be instrumental in effectively presenting and adapting these roadmaps to various scenarios and stakeholder preferences.

Capture user feedback easily. Get more insights and make confident product decisions.

Microsurveys by Usersnap

And if you’re ready to try out a customer feedback software, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.

  • Product management
  • Collections: Product roadmap presentation

8 Product roadmap presentation templates

The best presenters tell a compelling story. They lead audiences through a clear, logical explanation of concepts and bring data to life by connecting it to real-world use cases and examples. Roadmap presentations are the perfect opportunity to share what is coming next for your product in an engaging and memorable way. After all, you have an invested audience and you get to share where your product is headed — the inspiration for new features and updates, what your engineering team will get to build next, and how this work will bring value to the business and customers alike.

Build a roadmap presentation in Aha! Roadmaps — free for 30 days .

This guide will walk you through how to create your own winning roadmap presentation so you can clearly communicate the why, what, and when of upcoming product work. You can even kickstart your presentation prep by downloading a roadmap presentation template configured for one of seven different audiences. Whether you are presenting to executives or customers, the tips in this guide will get you started on the right track.

Jump ahead to any section:

What is a product roadmap presentation?

How do product managers use product roadmap presentations, what are the elements of a product roadmap presentation, roadmap presentation templates, tools to build roadmap presentations.

Building and presenting a product roadmap is an essential part of a product manager’s job. A product roadmap presentation informs stakeholders inside and outside the company where the product is headed and how you will get there. It is your opportunity to share product plans and explain how core initiatives and features map to the company’s strategy . Most importantly, you will show how the updates you are planning will delight customers and further differentiate the product.

Of course, before you put together a roadmap presentation, you must first build your roadmap. You can choose a robust roadmapping tool like Aha! Roadmaps or use a lighter weight solution such as Aha! Knowledge .

Try a lightweight roadmap in Aha! Knowledge. Sign up for a free trial .

Product roadmap	 large

Start using this template now

Product managers use roadmap presentations to communicate with a range of audiences — from executives to customers to engineering teams . Your presentation can be tailored to deliver different messages to your various audiences depending on the information you cover.

For example, you might use the presentation to show company leaders how major product themes or initiatives roll up into company-wide strategic efforts. Or you might want to show customers and partners what to look for in the next release. Internally you might need to highlight the timing of important customer needs and feature requests to engineering teams.

But roadmap presentations are about more than just timelines and features. They facilitate opportunities to open up dialogue, answer questions about product direction, and listen to feedback. You need to go beyond giving product updates — demonstrating why the updates matter and how they will make a real difference for your customers.

Presentation controls on an Aha! presentation.

You can create presentations in Aha! Roadmaps. Pull in live views and your data will stay up-to-date.

The best product roadmap presentations are designed to both communicate and persuade. Here are some essential elements to include and plan for in any product roadmap presentation:

There is no such thing as a "one size fits all" presentation template. Each presentation should be created with a specific audience in mind. Start by identifying your audience. Then identify your goals, how you will tie the roadmap to the broader product vision , and which roadmaps you will share.

Here are a few examples of roadmap presentation templates and guidelines for deciding what to include in your presentation:

Presentation slides template

This presentation template was created by Aha! product experts to help you showcase your plans. While the rest of the templates below are intended for specific audiences, this set of slides is easily customizable for any audience. It includes pre-built slide formats for strategic goals, key metrics, and of course, your roadmap. This template is available in Aha! Knowledge .

Presentation slides large

Start using this template now

Roadmap presentation template: Executives and advisory boards

Screen Shot 2020-12-03 at 1.12.47 PM

Roadmap presentation template: Marketing team

Marketing roadmap update

Roadmap presentation template: Engineering and IT teams

Engineering roadmap update

Roadmap presentation template: Sales and support

Sales roadmap update

Roadmap presentation template: Customers

Customer roadmap update

Roadmap presentation template: Partners

Roadmap template for partners

Roadmap presentation template: Analysts and media

Analyst roadmap update

Every product roadmap presentation will have a specific purpose guided by its target audience. However, building many customized presentations can be a time-consuming process.

Consider using roadmapping software to centralize your product planning and feature definition. You may need to aggregate information from multiple sources to create your roadmap presentation — spreadsheets, documents, other presentations, and design tools. Software purpose-built for product management makes it easier to share product roadmap plans securely with a target audience.

Regardless of how you create your roadmap presentation, the most important thing is to focus on your audience and your goals. This will allow you to clearly communicate the features and timelines of your roadmap. You will also demonstrate the "why" at the center of it all — how the product will deliver value to your business and your customers.

Set brilliant strategy, prioritize features, and share visual plans with Aha! Roadmaps — a purpose-built product development tool. Get started with a free trial for 30 days.

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Guide to building a product roadmap (with template and examples)

product journey presentation

Editor’s note : This article was last updated on 30 May 2023 with more information about the components of a product roadmap, product roadmapping tools, and steps to fill out the product roadmap templates described herein. We’ve also added some FAQ about product roadmaps.

What Is A Product Roadmap And How To Build One (With Templates)

The world of product management thrives on planning and visualization, and one tool stands out as an embodiment of both: the product roadmap.

A product roadmap is a strategic document that outlines the vision, direction, and progress of a product over time. It highlights what a product team plans to achieve and how they intend to do it.

The ability to craft a good product roadmap is an essential PM skill. In this guide, we’ll define exactly what a product roadmap is and look at some examples. We’ll also walk through how to build a product roadmap and offer some general guidelines to help you choose the right format.

If you’d like to follow along as you go, these product roadmap templates can help you get started.

What is a product roadmap?

A product roadmap is a shared, living document that outlines the vision and direction of your product throughout its lifecycle.

The roadmap, at its most basic level, articulates what you are building and why. It also lays out the team’s strategy for delivering value and serves as a plan for executing the overall product strategy.

What is the purpose of a product roadmap?

The primary purpose of a product roadmap is to communicate the strategic direction of the product. It aligns all stakeholders — product managers, developers, marketers, executives, and even customers — around the product vision and goals.

Beyond communication, a product roadmap serves as a guiding tool for decision-making, helping teams prioritize initiatives and features based on their alignment with the product vision and goals.

Key components of a product roadmap

While there is no one-size-fits-all approach to building a product roadmap, a well-constructed roadmap typically includes the following components that, together, help convey the product’s trajectory:

  • Vision — A description of the overarching goal or destination for the product. It sets the direction for all product activities
  • Goals — The specific, measurable, achievable, relevant, and time-bound (SMART) objectives that contribute to the realization of the product vision
  • Initiatives — High-level efforts or projects that the product team undertakes to achieve the product goals
  • Features — Tangible deliverables or functionality that the product team develops and releases over time
  • Timeframes — Rough estimates of when the product team aims to deliver initiatives and features

How to create a product roadmap

Building a product roadmap involves the careful balancing of business objectives, customer needs, and technical feasibility. It’s about understanding what your market wants, what your team can deliver, and how these align with your company’s goals.

Let’s look at an example. Suppose you’re a product manager for a productivity app:

  • Your product vision is to be the go-to app for personal productivity
  • One of your goals is to improve user engagement by 20 percent in the next six months
  • To achieve this, you might initiate a project to revamp the user interface
  • This initiative could involve features like a new dashboard, task prioritization functionality, and a daily summary email
  • You might aim to deliver these features in the next two to three months

Embarking on the journey of creating a product roadmap may seem daunting at first because it depends heavily on your organization’s unique goals and circumstances. However, broadly speaking, the following steps will help ensure you cover all your bases when building your product roadmap:

  • Define the product vision
  • Set the product goals
  • Identify initiatives
  • Detail the features
  • Estimate timeframes

1. Define the product vision

The product vision is the long-term destination for your product. It should be an inspiring and guiding statement that provides direction for your product over the next few years.

The vision should be broad enough to allow for flexibility, yet specific enough to provide clear direction.

2. Set the product goals

Product goals are SMART (specific, measurable, attainable, relevant, time-bound) objectives that, when achieved, will bring the product closer to its vision.

Your goals should be aligned with the overall business objectives and provide a clear path to the realization of the product vision.

3. Identify initiatives

Initiatives are the high-level efforts needed to achieve the product goals. They should be strategic and directly contribute to the achievement of the product goals.

Initiatives can span multiple releases and typically involve multiple features or tasks.

4. Detail the features

Features are the specific functionalities or tasks that need to be completed as part of an initiative. They provide the granular details of what will be developed and delivered.

Detailing the features involves breaking down the initiatives into actionable tasks that can be assigned to the development team.

product journey presentation

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5. Estimate timeframes

Timeframes provide a rough estimate of when the initiatives and features will be delivered . These estimates are not set in stone but provide a guideline for when to expect certain features.

Estimating timeframes involves considering factors such as resource availability, technical complexity, and business priorities.

Product roadmap formats (with examples)

There are debates within the product community as to which roadmap format is the best. The truth is, none of them is perfect. The best format will depend on your organizational culture, company stage, team setup, and the nature of your product.

Regardless of which format you choose, every product roadmap should consist of three foundational elements:

Each element can come in several variations. Let’s review them one by one:

Product Roadmap Template

1. The ‘when’

This is the horizontal axis on a roadmap that indicates the timeline of your initiatives. It can be displayed in the following formats:

Calendar (monthly/quarterly)

Now-next-later.

Mapping your initiatives on a calendar is the most common way of visualizing a roadmap. The calendar should be either quarterly or monthly. Any longer unit will be too broad, and any shorter unit will be too unrealistically precise.

The benefit of using a calendar-based roadmap is that anyone can understand it without further explanation. The downside is that whenever you give people a timeline, it will be treated as a promise, no matter how much you insist it is not.

Below is an example of a calendar-based product roadmap:

Product Roadmap Template: Calendar

Click here for a calendar-based roadmap template .

Note : Before attempting to fill out the template, be sure to select File > Make a copy from the menu above the spreadsheet.

The Now-Next-Later roadmap was invented by Janna Bastow, co-founder of Mind the Product . The idea is to remove the false certainty of absolute dates by replacing them with relative timeframes:

  • What are we working on now?
  • What will we start next?
  • What are we saving for the future?

A Now-Next-Later roadmap can help your organization escape the certainty trap. Instead of wasting time discussing when things will be done, it forces a discussion on what is more important.

However, while the idea of omitting dates makes sense in theory, it’s not always practical.

If internal stakeholders are always asking, “How long are we talking here? Weeks? Quarters?”, you might want to rethink whether the Now-Next-Later roadmap is bringing more focus or confusion.

Product Roadmap Template: Now-Next-Later

2. The ‘what’

These are the core items on your roadmap that represent what you will be working on. They might include:

Non-feature initiatives

Also in this section:

  • Product roadmap example

Can you mix and match roadmap items?

A product team’s main responsibility is building features users want , so it makes sense that features make up the bulk of product roadmaps out there.

However, if you think features are the only thing that should go on a roadmap, then you would be wrong.

There are many activities that a product team has to perform to facilitate the creation of new features, such as user research, tech debt cleanup , internal tool implementation, and product launch .

Including these non-feature initiatives on a roadmap can increase transparency and help educate the rest of the company about why a seemingly small feature can take so much time.

Again, this doesn’t mean you should put every task on the roadmap. Make sure to only include initiatives that offer strategic alignment.

A feature is a solution to a user problem, but you often don’t know what the best solution is ahead of time.

If you are not sure what features to commit to, it is best to simply state the problems you want to solve on a roadmap. This leaves you with more room to explore different solutions and gets everyone to focus on the core problems .

In addition to stating the problems you want to solve, you can also describe the outcomes you want to achieve on a roadmap.

These outcomes can be either user outcomes (e.g., “Users can find what they want easily”) or company outcomes (e.g., “Increase conversion rate by 50 percent”).

They don’t have to be written as quantitative metrics , but it always helps to have some objective criteria by which to define success.

Below are examples of items that might be included in a product roadmap:

Product Roadmap Example

3. Categories

You can use categories to group initiatives on a roadmap. They can be displayed as either swimlanes or tags.

Product teams commonly categorize initiatives on the roadmap by things like:

  • Product area
  • Nature of product work (feature, growth, product-market-fit expansion , scaling)
  • Strategic pillar

You should not group initiatives by more than two dimensions on a given roadmap. After all, categories are there to help internal stakeholders digest your roadmap. Introducing too many concepts will do the opposite.

If you really have to, you can create different versions of the roadmap for different audiences.

Product Roadmap Template: Categories

How to choose the best product roadmap format

Remember, a product roadmap needs to be tailored to your specific context. Blindly following what other companies (especially FAANG) do is like wearing an outfit tailored-made for someone else — it will look sloppy.

There is no set formula that will tell you how to create a perfect roadmap, but I will share some general guidelines and best practices for choosing the best roadmap format for your product and business:

  • If your organization is culturally more traditional, has complex dependencies across different teams, or offers a time-sensitive product, sticking to a calendar-based roadmap will be your best bet
  • If your organization is still small or has a product-led culture , a Now-Next-Later roadmap could be a good option.
  • If your product is in an established category where features don’t differ much between competitors, having only features on your roadmap is likely enough
  • If the nature of your work requires more solution exploration (e.g., growth or innovation teams), having problems or outcomes on your roadmap will give you more flexibility
  • If you work on a product so large that shipping a meaningful feature could take months or even quarters, you might want to break your work down into smaller chunks and include non-feature initiatives (e.g., user research) on your roadmap
  • If your audience cares more about how you are balancing your bets, you can group your initiatives by product area, size, or type of product work
  • If your audience cares about how your plan contributes to higher-level goals, group your initiatives by objective or strategic pillar
  • If you are a product leader managing multiple sub-teams, your audience will likely want to see initiatives grouped by team

Product roadmap templates

We’ve created customizable templates for each product roadmap format described above (you can access each template in Google Sheets below):

  • Monthly product roadmap template  ( access in Google Sheets )
  • Quarterly product roadmap template ( access in Google Sheets )
  • Now-Next-Later product roadmap template  ( access in Google Sheets )

Note : Before attempting to fill out a template, be sure to select File > Make a copy from the menu above the spreadsheet.

These templates are also available in Miro and Figma  formats.

Monthly product roadmap template

Time-based product roadmaps are a great way to visualize your product’s journey and development over time:

Screenshot Of Monthly Product Roadmap Template

To fill out the monthly product roadmap template, take the following steps:

  • Identify your categories — Start by dividing your roadmap into various categories or strategic themes
  • Tag your initiatives — For each category, identify the initiatives that you plan to undertake. These can represent high-level projects or features that are aligned with the specific theme of the category. Tag each initiative for easier tracking
  • Understand the nature of the roadmap — Remember that this roadmap is a living document and will change according to the latest information. It’s not a release plan, and it only contains strategic items. The timeframes are only rough estimations​
  • Align with product strategy — The roadmap is only part of the product strategy. Make sure to align it with your broader product vision and strategy. Provide links or references to more information about your product vision and strategy, if available​

Remember, the key is to keep it updated as your product and strategy evolve over time.

Quarterly product roadmap template

To fill out the quarterly product roadmap template, follow the same steps as above, but split your timeframes into quarters rather than months:

Screenshot Of Quarterly Product Roadmap Template

Now-Next-Later product roadmap template

The same steps apply to the Now-Next-Later roadmap template, except you’re not defining concrete timelines for any of your initiatives. Instead, this roadmap template calls for organizing initiatives into one of three buckets — things to do now, things to do next, and things to do later:

Screenshot Of Now-Next-Later Roadmap Template

Project plan vs. product roadmap: What’s the difference?

While both a project plan and a product roadmap provide a framework for organizing and executing work, they serve different purposes and operate at different levels of granularity.

A project plan is more detailed and short-term focused, outlining specific tasks, responsibilities, and deadlines. A product roadmap, on the other hand, is more strategic and long-term oriented, detailing the high-level initiatives and features that contribute to the product vision.

The table below outlines the key differences between a project plan vs. a product roadmap:

(Image: A side-by-side comparison of a project plan and a product roadmap with key differences highlighted)

Agile product roadmaps

In the context of agile product management, a product roadmap is a strategic tool, but with an added layer of flexibility.

An agile product roadmap is designed to adapt to changes, learning, and feedback over time. It prioritizes outcomes over outputs, focusing more on achieving goals and solving customer problems than on delivering a fixed set of features.

For example, instead of committing to deliver Feature X in Q2, an agile roadmap might commit to solve Customer Problem Y in Q2, leaving open the possibility of what that solution might look like.

Whereas a typical product roadmap might show expected release dates for these enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive:

Example Of A Typical Product Roadmap With Dates

Agile development requires an ability to respond to change and address evolving needs at any particular moment. Agile teams also spend less time estimating and forecasting how long something will take and put that time back into experimenting and actually building the product.

As a result, we expect things to change in agile and dates quickly become wishful thinking or empty promises.

Another core principle of agile is fixed capacity. We achieve this by creating stable, long-lived, cross-functional teams. In doing so, we fix our capacity, meaning that scope and/or time are the dimensions that shift. Therefore, it is not possible to pin features to dates in agile.

When we do want to fix dates in agile, scope remains flexible. Both scope and time cannot be fixed in agile:

The Dynamic Between Time And Scope When Creating A Traditional Product Roadmap Vs. An Agile Roadmap

An agile roadmap, therefore, removes the notion of product deadlines . It still maintains the concept of time (i.e., feature A will come before feature B), but nothing is tied to a specific date.

Software and tools for product roadmapping

Product roadmapping software makes it simpler to keep track of large to-do lists, backlogs, and ideas. A roadmapping tool helps to keep the various teams and stakeholders involved in building a product on track to meet development goals . It can also facilitate online collaboration and communication between employees.

Choosing the right product roadmap software will completely depend on your team, its work style, and your budget and business goals. You’ll want to consider tools that enable you to more effectively:

  • Communicate priorities — A roadmapping tool should help you visibly demonstrate why it’s important for a particular task to be completed in the grand scheme of a project
  • Engage stakeholders — Stakeholders require updates on progress and what is happening, and roadmapping software should help you produce an easy visual aid to ensure efficient communication and build consensus for your product vision
  • Provide visibility into work — Transparency is crucial to building trust with stakeholders. You should look for roadmapping tools that help provide visibility into what your team is working on and why
  • Drive efficiency — Your roadmapping software should contain all critical information in one place, making it easier for cross-functional teams to understand priorities and what they should be working on
  • Foster collaboration — The best product roadmapping software provides real-time communication tools, enabling teams to quickly huddle (virtually) to answer questions and discuss new ideas

Popular tools and software for creating product roadmaps include:

  • Trello — Trello is a visual and easy-to-use project management tool. It’s a kanban-style list-making application that provides a simple way to organize your team’s tasks
  • airfocus — airfocus is specifically designed for product roadmapping. It has an easy-to-use roadmap builder and can be customized to meet the needs of the product team
  • ProductPlan — ProductPlan prides itself on its ability to help product managers easily build and share roadmaps. It has many templates that can be customized using a drag-and-drop builder
  • Productboard — Productboard helps teams organize feedback, prioritize tasks , and create a visual roadmap. By putting a focus on customer feedback, product teams are more likely to focus on meaningful backlog items, which will improve sprint planning , the customer experience, and, subsequently, revenue
  • Wrike — Wrike is a product management tool with a focus on improving internal collaboration and communication and boosting employee productivity by ensuring everyone is aligned with the product roadmap
  • Aha! — Aha! is one of the most popular product management tools, boasting more than 500,000 users. This product management tool can easily create a timeline with details tailored to specific stakeholders
  • Roadmunk — Roadmunk has several product roadmapping features, such as milestones, various roadmap styles, and tracking ownership of tasks. It’s easy to import your data and use the drag-and-drop feature to quickly create a product roadmap
  • Monday.com — Monday.com ‘s product roadmap tool is more complex than most other options, so it’s best for larger teams that can really make the most out of all of its features and tools. One of it’s main highlights is its “high-level visual summary that explains the vision and direction of your product over time”
  • Asana — Asana is a popular, comprehensive tool for work and project management. It’s quite user-friendly and doesn’t require a lot of time to build it out
  • ClickUp — ClickUp is a paid tool, but its free plan is very generous. In terms of product roadmaps, it doesn’t have as many bells and whistles as some of its competitors, but roadmapping is listed as an “advanced” feature
  • Craft.io — Craft.io is designed specifically for building product roadmaps. It’s highly customizable and has been pushing continuous updates to improve its tools and features

If you’re on a fixed budget, you could do worse than the following free tools for product roadmapping:

  • Bitrix24 —  Bitrix24 offers simple product management tools and a variety of views, including a GANTT chart, kanban board, calendar, or planner. It also provides tools to help you efficiently manage scrum teams and projects
  • TeamGantt — TeamGantt has a simple drag-and-drop interface that makes it easy to customize prebuilt templates. Since it’s all online, TeamGantt allows for easy collaboration between team members
  • OpenProject — If you’re looking for an on-premise solution, OpenProject may be a viable product management tool. It’s also available on the cloud
  • FreedCamp — Freedcamp is not specifically built for product roadmapping but can certainly be modified and adapted for that purpose. It has unlimited projects, tasks, and users under its free plan and comes with customizable tasks, subtasks, and milestones

Product roadmap strategy, planning, and communication

Product roadmap strategy involves making decisions about what to include on your roadmap and why. It’s about aligning your roadmap with your product strategy and business objectives.

During the planning phase, you might consider factors like market trends, competitive landscape, customer feedback, resource availability, and more. Your roadmap should serve as a visual representation of your strategic decisions so that you can clearly and effectively communicate your vision, goals, and expectations to key stakeholders.

Below are some considerations and best practices for communicating your strategy and short- and long-term plans to key stakeholders with your product roadmap:

  • Get your stakeholders excited
  • Know your audience
  • Collect feedback (and mute the noise)

1. Get your stakeholders excited

It’s the product manager’s responsibility to build and manage a live roadmap that is fluid and resilient. They must convince stakeholders why the investment makes sense, obtain buy-in and the support system from inside and outside the organization, set expectations, and deliver a sense of excitement about what’s to come.

You can generate the support they you to successfully push for investment in a new product or feature by:

  • Securing executive buy-in to build and sustain the product
  • Specifying short- and long-term needs from all teams
  • Demonstrating cohesion with ecosystem partners
  • Showing customers why the product is aligned to their needs
  • Applying principles that offer flexibility to adapt while minimizing noise

The first step in defining a product is to convince leadership that the offering aligns with the corporate strategy. While a product vision presents this alignment and a cash flow analysis demonstrates the value, it becomes real when leadership views the product roadmap.

The information included in the roadmap should give the executive team confidence that the offering is viable and worthy of organizational and financial support. It should include a clearly defined goal and a list of key steps or milestones toward achieving that objective.

A product roadmap should also articulate the overall product strategy and provide context to explain how it will help the team deliver on the goals spelled out in the product vision.

2. Know your audience

The key to building a good product roadmap is to understand your audience. A roadmap designed to gain buy-in from company leadership looks very different from one meant to appeal to customers. This is where a theme-based product roadmap can really come in handy, as described in this helpful guide by Andrea Saez.

In the following sections, we’ll explain how to create a product roadmap that will gain buy-in from executive leadership, the organization as a whole, partners, and customers.

Executive leadership

A roadmap for leadership needs to capture when the MVP will be available, the target customers, expected revenue, and demographics of product usage. Stakeholders will want to know when attaining total market potential is feasible (general release) and considerations for upsell opportunities. With each feature, they will want to understand the purpose and sequencing.

The main purpose of a product roadmap is to educate and convince leadership that the product or feature is worth their investment. Another key reason is to seek their direction. You have some of the best minds on the call, so you might as well leverage it!

Leadership also needs to know the KPIs you monitor and will expect updates on how you track periodically. A product roadmap sets the stage for critical thinking. It sets expectations on when volumes will ramp so that leadership has a direction on the short and long-term outlook.

Be creative about what you present as a roadmap. Typically, presentations demonstrate a timeline at the top, the critical features, and a two-line summary. That isn’t sufficient in many cases. The narrative that captures the essential customers at each phase is vital.

Peer organizations

Creating product roadmaps for peer organizations requires a much broader perspective beyond the engineering team.

For example, consider the operations team when processing claims; manual processing might be necessary for some scenarios when starting a new initiative. Your ability to identify these scenarios, the number of transactions expected every month, and features that make such processing unnecessary can make or break a project. Consider every team the product touches internally, including legal, procurement, analytics, and implementation (we will gate to sales in a bit).

Turning our attention back to the product development team, understanding what “done” looks like is very important. While a customer or leadership-facing roadmap does not need a detailed view, this is crucial for a development team. The roadmap must break down further to articulate parts of a more extensive feature that needs prioritization versus later enhancements.

Implementation and customer success teams need clarity on when features are available in sandbox and production environments to prepare their teams with the requisite training. The analytics team needs communication when new datasets are obtainable to drive KPI measurements.

Development teams need a roadmap to devise the product architecture. Most successful products work because of a tacit alignment between product management and engineering .

I find it valuable to work with the team to get creative about breaking down a more significant feature. My rule of thumb is that if it takes more than two weeks to develop, a further breakdown might be necessary. This feature breakdown translates into a more detailed roadmap that drives cross-functional alignment.

Note that the feature split should be outcome-driven — it shouldn’t be a breakdown to measure progress alone. You may ask, why wouldn’t a leadership team care about this? To put it simply, they would, and communication is critical if the feature split is significant enough. Frequently, these splits are a matter of UX enhancements, not revenue-blocking ones.

System integrators (SIs) are frequently the medium between the product and the user. Their adoption could make or break your offering.

Consider an ERP system. Product companies such as SAP rely on system integrators such as Accenture to deploy and manage the solution for the client.

Imagine that your product’s enhancement (however well-intended) breaks existing customization. Suppose the SI didn’t see this coming, or this occurs frequently. In that case, the SI might stop upgrading the product because the client now considers the downtime due to an upgrade to be unacceptable. Don’t be that product!

Webinars are a great way to relay the product roadmap for the next quarter. While that constitutes a good start, it is critical to document, especially UI or API changes, and present a forewarning of possible compatibility issues. The bottleneck isn’t the work to prepare for an upgrade but showing poorly in front of the client.

Customers and users

Customers expect your product to provide immediate relief to a current pain point while also demanding that it goes above and beyond.

For an example, take this tale of two vendors. In one of my previous roles, our operations depended heavily on solutions from third-party vendors. Without getting into specific details, both vendors offered overlapping products.

The pain point was that data resided in their systems. Vendor 1 did not provide a standard interface to retrieve data for deeper analytics. Vendor 2 did, but there was considerable pressure to set up our AI and automation environments.

During our next quarterly, we requested both vendors to present their roadmaps. When vendor 2 showed us its roadmap, it was apparent that their reps had listened to our needs. More crucially, the roadmap included well-defined timelines. Vendor 1 had plans to deliver significant updates, including ones that would have made our issues disappear. Unfortunately, it never presented anything aside from a motivational speech. This eliminated vendor 1 and we consolidated our solutions through Vendor 2.

The account manager for Vendor-1 admitted offline that he never got the product team’s backing to present anything to the customer. Put yourself in their shoes: Why would a sales manager sell your product to the customer? If you cannot provide a roadmap, pricing, and timing for a product, you might as well not build it.

Another consideration is building a suite of product capabilities that enables incremental opportunities. Think of your product as a set of Lego blocks where the outcomes are more remarkable than the sum of the parts. You are overdelivering to most of your customers when you build something as an all-inclusive product.

A customer-facing roadmap is typically a quarterly or monthly timeline highlighting significant enhancements to the product. It needs to relay in about 15–20 words why the feature drives value for them.

The sales team prefers a similar snapshot. However, I recommend customizing it depending on the sales team’s audience.

3. Collect feedback (and mute the noise)

Knowing what feedback is crucial versus what is noise is essential to building sustainable products.

When introducing a new product, you can always expect feedback, which is god. However, most of it is tactical, and suggestions tend to resolve a symptom rather than a root cause.

As an example, once I had a customer demand a feature for a unique scenario. The sales team was adamant that the product was a no-go until we added the feature. We got on a call with the customer, talked through it, and determined it was an arcane rule that wasn’t even valid.

In other cases, I’ve seen product teams turn an enhancement request into an opportunity for a new revenue stream. The point is to separate the signal from the noise. Don’t be afraid to reprioritize your product roadmap when there is a good rationale.

Get on a call with the customer and have an open-ended discussion; you might discover unpolished diamonds that could lead to new avenues for success. Once you deliver an MVP, get close with the users and measure the product’s results against expectations. Understand the critical pain points. Then, brutally prioritize them against ROI, ease of development, the product’s readiness, and the market.

A well-designed product roadmap can be a powerful tool to help product managers secure buy-in from stakeholders and communicate their vision across the organization. It provides clarity, fosters alignment, facilitates communication, guides decision-making, and ultimately, helps drive product success.

Understanding how to create a product roadmap — and, more importantly, the power it can wield when communicated effectively — is a key step in the product manager career development journey and a crucial factor in getting any product development lifecycle off on the right track.

Product roadmap FAQ

How long should a product roadmap be, does a product roadmap include deadlines, how does a product roadmap relate to a product backlog.

In most cases, your roadmap should focus on the upcoming six to 18 months.

It is very rare for a product team to produce a meaningful plan any further into the future. If you ask 10 product managers how long they tend to stick to their roadmaps, nine of them will tell you less than three months.

Generally speaking, you should avoid committing to deadlines because software product development is full of uncertainties. There is no point making promises when you can’t fulfill them.

Unfortunately, the real world has constraints we can’t bypass, which sometimes makes deadlines a necessary evil. Don’t be afraid to impose deadlines if you have to, as long as you understand that they are the exception, not the rule.

It is perfectly fine to combine multiple approaches on the same roadmap.

For example, you can:

  • Share concrete features you will soon build and high-level problems you want to solve in the future
  • Pair initiatives with the outcomes you hope they’ll achieve

As a product manager, you own the backlog . Make sure to capture backlog items, drive transparency within the organization, and provide a rationale.

The product roadmap is a fluid document; it may evolve based on a wide range of parameters, such as a change in organization’s strategy, a shift in the market or user behavior, or the arrival of a new competitor.

The backlog needs to be regularly updated and realigned to keep up with changes in the product roadmap. It’s common for user stories and tasks to become outdated during this process, so you should remove these irrelevant items from the backlog as soon as you receive clear-cut direction from the stakeholders.

Remember that product management is 70 percent science and 30 percent craft, so get creative!

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How Journey Maps Can Help Product Managers Build Better Products

In this post, I will walk you through some of the ways journey maps can add invaluable new insights to any product manager’s understanding of their customers, product, and organization. When you’re finished reading, I’m hoping you’ll want to head straight over to your marketing team to start collaborating on your own customer journey map — or several of them.

What Are Journey Maps?

Journey maps tell the step-by-step story, usually in a visual way, of some aspect of your customer’s experience.

You could develop a journey map, for example, to document your user onboarding process. Such a journey map might begin with the first contact your prospect has with your company, through the process of filling out the free trial form, to the first interactions with the product itself, to every follow-up contact your sales reps have with the prospect. It might also include detail about the lag time between each of these steps and any educational information the sales team sent to the prospect in between.

A Product Manager’s Guide to Journey Maps

Let’s explore one example of how a customer might experience working with your company — the sales funnel — to see how a journey map can be so valuable. Or, more to the point, let’s examine how not having a journey map might undermine your sales process and negatively affect your future sales and product development.

Imagine you offer a SaaS product, and part of your lead-generation process is a 30-day free trial. Anyone who visits your website or clicks on one of your banner ads is taken to a signup form that requires an email address and phone number, and when they’ve filled out that form they can start using your product immediately. Any time someone signs up for the trial, one of your reps will immediately send them a standard first-contact sales email.

So far, so good.

But let’s also assume that your marketing team offers gated content on your site and through online ads — free white papers, for example. Marketing has its own lead-nurture process, which includes a follow-up email when a prospect downloads a white paper. But marketing also puts anyone who downloads a white paper on a 7-day companywide “Do Not Contact” list in your organization’s Salesforce platform. That means once a prospect has downloaded a white paper, and marketing has begun its lead-nurture campaign, sales can no longer contact them.

And here’s the big problem: What if someone signs up for your free trial, starts using your product, and then downloads one of your white papers? Answer: They’re removed from the sales funnel, and their dedicated sales rep can’t contact them for the next week. This is obviously totally counterproductive to your sales efforts, because a prospect who signs up for your free trial and also downloads your white paper is at least as pre-qualified as a sales lead as someone who only signs up for the trial.

In this example, sales and marketing both have legitimate and logical strategies, but they are working in silos — so no one has connected the dots to realize that their combined efforts work against each other and against the company’s goals.

If you worked with these teams to draft a customer journey map, however, you would clearly spot the problem. When the prospect raises a hand by signing up for your trial, that triggers the first contact from sales. But when that same prospect raises a hand again by accessing your white paper — saying, in effect, “I’m really interested” — they are treated like a dead lead by sales.

This sort of conflict comes to light only when you and your team turn things around, and view the experience not in terms of the steps your company takes but rather in terms of how your customer experiences the whole process.

Here are a few more reasons journey maps can be so valuable.

1. A journey map can uncover problems in your company’s process that might be turning customers away without you even realizing it.

In the mad rush to add features, functionality and other competitive advantages to your products, it’s very easy to overlook parts of the customer experience that seem standard and trivial. But if these “trivial” things are not handled properly, they can have a strong negative effect on how your customers perceive you and feel about working with you.

It can be very tempting, for example, to add a single-phrase story — “customer buys product online” — to your product roadmap , and to assume that your development team will make this a streamlined, user-friendly process.

But what if they don’t? What if development includes extra steps in your sign-up process? What if several of the required fields are unnecessary to the purchase process, and create just enough friction that buyers abandon the purchase midway?

Yes, your analytics tools might uncover this trend, but only after you’ve lost out on enough people to notice — people who almost bought your product but didn’t.

Tweet This: “A journey map can help you spot onboarding problems before you chase away real would-be customers.”

With a customer journey map to illuminate every required step in the purchase of your product, you’d be able to experience this process exactly as your customer does — and you’d have a much better chance of discovering problems before you chase a real would-be customer away from your site.

2. A journey map can identify gaps or overlap in the customer experience that can undermine your efforts.

In the example above, I walked you through a hypothetical organization in which the sales and marketing departments had lead-generation processes that might have worked as standalone campaigns but that, when implemented simultaneously, actually prevented sales from connecting with some of their most promising prospects.

The genius of a journey map is that it turns the entire concept of customer engagement on its head. It halts our natural tendency to focus on our side of the process and instead forces us to view interacting with our company through the lens of our customer.

Using that lens, we can often identify gaps in the process, such as the fact that perhaps our product suite is too complicated for a new prospect to understand, and we have no mechanism in place to educate that prospect on their first visit to our site. Experiencing things from our customer’s viewpoint can also uncover overlaps in the process, such as when a support question submitted by email triggers an automatic sales call — before the company realizes that in fact the support question came from an existing customer who does not want to learn that the company doesn’t even know he’s been using their product for years.

Journey maps, in other words, are a great way to take us as product managers out of our own product-focused bubbles and force us to take a fresh and honest look — through our customers’ eyes — at what it’s like to interact with us.

3. A journey map can help bring together the various departments across your company, and help more closely align everyone to the same goals.

Throughout this post I’ve alluded to the fact that you’ll want to craft your journey map with input from across the company — marketing, product management, sales, development, support. After all, when you flip your viewpoint around from inside your company to your customer’s experience with it, you’ll need to know how that customer experiences each component of your organization.

What this means is that the act of developing journey maps will necessitate more collaboration across teams, more of your organization putting the spotlight on your customer experience and determining how they can all work together to improve that experience. This is all to the good.

One of the great things about creating journey maps is simply that they bring disparate teams together that might otherwise work entirely in silos, even though they are all ultimately working for the same customer. This collaboration will of course give a richer, more detailed picture to the journey map itself. But perhaps just as important, it will also help more closely align everyone across the company in their strategic objectives, and it will help amplify the value of the shared domain expertise scattered throughout the organization.

Tweet This: “Great things can happen when your company comes together to focus on your customers.”

Or, to describe the value of a journey map more succinctly, great things can happen when your company comes together to focus on your customers.

Tying Your Journey Map to the Product Roadmap

Of course, when you’ve created your journey map and gleaned whatever valuable learnings it offers about your customers and your process, you’ll want to make these learnings actionable — and possibly communicate them to support the strategic decisions you’ve made.

This is why a customer journey map can also serve as an important complement to your product roadmap.

Once you have documented in a journey map a step-by-step walk through some aspect of interacting with your company or product, you will have more logical and compelling reasoning behind the strategic decisions in your roadmap. And if you are using flexible, visual roadmap software , you can easily connect your journey map directly to the roadmap itself, to present your reasoning to your various audiences such as stakeholders or the sales team.

In other words, their ability to add value to your product roadmaps is just one more reason that customer journey maps should be a part of your company’s process for continually improving customer engagement.

What’s your experience with customer journey maps? Any thoughts? Tips? Please share them in the comments below.

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Customer Journey Map

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Prepare for your next meeting an appealing presentation where you show the customer journey, that is, what path your customers follow from the point when they're interested in your product until they purchase it. We're offering you timelines, roadmaps, tables and many other resources so you can decide the best marketing strategy.

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How to present customer journey maps

To stay in tune with their customers' needs and goals, forward-thinking companies often rely on customer journey mapping. By mapping out your customers' experiences and touchpoints, you can get a clear view of any areas needing improvement for your team or business.

However, the answer is not always straightforward if you're trying to figure out how to present customer journey maps. There are multiple factors to weigh when planning your presentation. But no matter if you're a seasoned pro at showcasing journey maps or a newbie wondering how to present customer journey maps most effectively, you've come to the right place! In this post, you'll find precise tips to ensure your next CJM presentation is a success.

  • 1 Set the goals for your presentation
  • 2.1 Consider subject matter knowledge
  • 2.2 Choose map sections 
  • 2.3 Come up with relatable examples
  • 3 Preparation tips 
  • 4.1 Highlighting the moment of truth
  • 4.2 Pitching new features 
  • 4.3 Comparing past state vs. current state
  • 5.1 Storytelling tips for customer journey map presentation 
  • 6.1 Examples of presentation software:
  • 7.1 Roleplay the customer experiences
  • 8 Conclusion

Set the goals for your presentation

Even when you know how to present customer journey maps, being well-prepared for your presentation is crucial. And it's not just about having the right skills and knowledge. It's also about understanding what you want to achieve with your presentation. Its ultimate goal should be to persuade your audience to take a specific action, such as supporting your initiative or jumping into the ideation process.

To achieve this, you must set a specific objective for your presentation. Determine not only how to present customer journey maps. Think of you want your audience to take away from those and how you want them to act upon each. 

Imagine your customer journey map presentation is a journey on a ship. Before you set sail, you must chart your destination and decide what treasures you hope to uncover. So, first things first, weigh anchor and consider the purpose of your voyage. Is it to discover new lands? To bring back buried treasure? Once you've set your course and know what you're after, you'll be able to steer through any stormy waters and arrive at your destination with a bounty of riches. Similarly, set a specific goal for your presentation and lead your audience towards the desired outcome.

So, what are the possible customer journey presentation goals?

  • present the results of a recently adopted strategy by illustrating how improvements to customer experience have impacted KPIs;
  • change the mindset of leaders and colleagues to take ownership of creating memorable customer experiences through every channel and at every touchpoint;
  • motivate teams to fix deficiencies in the current customer experience ;
  • visualize the current customer experience for other teams while highlighting its strong and weak touchpoints and other details; 
  • help prioritize upcoming projects based on opportunities identified by the CJM.

Steps to understanding your audience's needs

Before you think about how to present customer journey maps, try to get to know your audience. 

Consider subject matter knowledge

It's important to remember that some people are unfamiliar with customer journey mapping. You may begin with a brief overview of the concept. Introduce the benefits of creating a customer journey map and how it can help your company understand your customers better. If the audience is already familiar with the customer journey or this is a routine meeting, keep things concise and to the point. 

When presenting your journey map, it's vital to focus on the aspects that matter most to your audience. For example, if you're presenting to a group of stakeholders interested in customer satisfaction, you may want to focus on the touchpoints where your customers experience the most frustration or delight.

Alternatively, if you're presenting to a team responsible for improving efficiency, you may want to highlight areas where there are bottlenecks or unnecessary steps in the process. The key is to tailor your presentation to address the concerns and priorities of your specific audience. Your front-line employees won’t be much interested in such high-level business data or things that the sales team does. At the same time, they’ll definitely want to learn more about using a journey map as a tool. A tool to enhance the customer experience at specific touchpoints where they are involved. They also would love to hear on how the experience they deliver impacts business goals and objectives, and what can be improved further or needs to be fixed.

Choose map sections 

Another factor to consider is whether your audience needs to see the entire map. For example, if the meeting is for the customer success team, you'll want to include only those sections of the CJM that highlight pain points or areas where the CS team has done something about it. If there is a product team, it’ll be reasonable to highlight sections of the CJM that show how customers interact with the product, their goals, and jobs to be done.

Remember to think about any interpersonal dynamics at play. For example, does a specific stakeholder have a lot of sway in the decision-making process? If so, you may decide to pay special attention to sections of the CJM that they are particularly interested in.

Come up with relatable examples

When presenting a customer journey map, it is also essential to ensure that everyone in the audience understands the information being conveyed and listens to what you have to say. To achieve this, make as many practical connections as possible. This is where spicing up your presentation with relatable, real-world examples can do you a good turn.

Here is how it works: imagine that you are presenting a customer journey map for a retail store. It can be helpful to describe a case that is familiar to the audience. For example, a customer walks into the store looking for a specific product. They cannot find it on the shelf where it’s supposed to be according to the signage inside the store. You may then explain how the customer might feel about the situation. And how the store can improve the experience by providing better signage or arranging products in a more logical way.

If you are presenting a customer journey map for an e-commerce website, you could provide an example of a customer who wants to make an online purchase but is having trouble navigating the website or finding the right product. Ask the listeners how they would feel in a similar situation. This way, you will drive empathy and help them understand the importance of having a clear and user-friendly website.

Try to come up with examples in advance to save time during the presentation. Ideally, use real-life cases from your customers' experiences to strengthen empathy towards them.

Yet, overall, when weighing your audience against the purpose of the meeting, it's essential to strike a balance between providing enough information to be informative and engaging while not overwhelming your audience with unnecessary details.

Preparation tips 

When it comes to a customer journey map, the ability to customize it to fit your specific needs can be very helpful. This is where UXPressia's CJM Editor comes in handy. With this tool, you can create custom Views of your journey map. Just choose which stages and swim lanes will be visible and which will be hidden in each View.

UXPressia customer journey map presentation tips - different views

Suppose you need to present your customer journey map to different stakeholders. If you are presenting to the marketing team, you will concentrate on the stages that are most relevant to them, such as consideration and conversion. By setting up a custom View, you can highlight these stages and hide the irrelevant ones.

Similarly, if you are going to present to the customer service team, you may need to focus on the post-purchase stages. Onboarding, support, and loyalty will do. By creating a custom view that highlights these stages, you can ensure that your presentation is tailored to the needs and interests of your audience.

Expert tip: Even when you want to present just a certain version of your map, it can be helpful to give your audience a sense of the big picture before diving into the details. One way to do this is to show the entire map at the start of your meeting, giving your audience an idea of how long the journey is and what each stage looks like and then switch to a View you want to present.

Different types of customer journey presentation

How to present customer journey maps? There are many different approaches to presenting a CJM, and which approach to choose may depend on the audience, the purpose of the presentation, and other factors. 

Here are a few different ways to present a CJM and some tips for making your presentation effective:

Highlighting the moment of truth

When presenting a map, highlight moments of truth to get your audience hooked by showing how small moments can impact the customer experience, and how those moments can lead to improved customer satisfaction, loyalty, and brand advocacy. This way, you will help the audience understand the importance of the data you've collected.

Pitching new features 

When pitching a new feature to stakeholders, it’s vital to communicate the benefits of the proposed solution effectively. One proven way to do this is by focusing on users' pain points experienced and explaining how the new feature can eliminate these issues. By highlighting specific user pain points, you will make stakeholders understand why the new feature is necessary and what problems it aims to solve. 

Comparing past state vs. current state

When describing past achievements, convey the results in a way that highlights the impact of the accomplishments. For this purpose, you can focus on the differences between past and current metrics, experiences, fixed pain points, and new areas of improvement. 

For instance, when discussing metrics, provide specific numbers or percentages that show the impact of improvements. For example, if a website was experiencing high bounce rates in the past, sharing that you reduced it by 50% due to a redesign is more impactful than simply stating that there was a redesign. 

Use powerful storytelling

Visuals can make your presentation unforgettable and help you deliver a compelling storytelling experience. They have the power to engage and captivate the audience, as well as enhance their understanding of the information you are presenting. Visuals can take many forms, including videos, screenshots, emails, audio, diagrams, graphs, and storyboards.

Storyboards, in particular, are an effective way to represent a story or narrative in a visual way. They are similar to comic books in that they use images or illustrations to picture a sequence of events your customers go through. Storyboards can be a great way to explain complex things, making it easier for your audience to follow along.

customer journey map presentation tips - visuals

When it comes to choosing the right visuals for your presentation, it's important to consider your audience and the message you are trying to convey. For example, if you are presenting data, graphs and charts may be the most effective way to illustrate your point. If you are sharing a personal story,  photos from the store or a customer interview recording may be more appropriate.

In any case, the key is to make sure your visuals are relevant. You have to support your message rather than detract from it. Remember that you should use visuals to enhance your presentation, not replace it. For example, some people love numbers instead of visuals. So if you’re concerned about presenting customer journey maps to a numbers-driven CEO, there's no need to draw storyboards. That's why knowing your audience beforehand is so important in creating a successful CJM presentation.  

storyboards

Storytelling tips for customer journey map presentation 

Physical props can be a powerful tool, too, when it comes to presenting customer journey maps. They help illustrate your point and engage the audience. Use them to provide a tangible, real-world example of the issue you are discussing, making it easier for people to understand and relate to your message.

For instance, if you are discussing the importance of straightforward package design, bringing along poorly packaged products can be a great way to demonstrate the impact of bad design on the customer experience. By having your audience try to open the products or showing them how frustrating it can be to navigate the packaging, you can help them comprehend the importance of good design and how it can impact the bottom line.

Similarly, if you are discussing the impact of a leaky roof on the hotel customers’ experience, bringing along a broken tile or other physical evidence can be a powerful way to illustrate the issue. Pairing the broken tile with negative reviews from customers can help drive home the point and make it clear that action needs to be taken to address the problem.

But, when using physical props, it's essential to ensure they are relevant to your message and add value to your presentation. They should be easy to understand and use and focus on your overall message. 

Tips on using presentation software

When you think about presenting customer journey maps, you might imagine doing a PowerPoint presentation . But don't dismiss other presentation software. The best solution for presentations will depend partly on your preference and partly on the needs of the presentation. You can use a variety of different tools, all of which have their own pros and cons.

Examples of presentation software:

  • Prezi or Visme presentations;
  • PowerPoint presentation or Keynote decks;
  • Google Slides.

Use videos, animations, and images to tell the story to your audience. Don't forget to include snapshots of the CJM too! Keep a link handy to an active CJM, which you can reference and explore as needed.

present customer journey maps in UXPressia

Lastly, don't forget that UXPressia has the Presentation Mode too. You can find it in the top left navigation next to the undo/redo buttons. 

Collaborate with participants

Do you know how to present customer journey maps in the way the audience is engaged? The advice for you is to make sure your presentation is interactive. Don't just talk. Interact with your audience.

Most presentations are made to educate others, to provide some insights. Although people learn differently, asking them questions is a great way to gauge if your audience understands you. Consider allowing time for brainstorming, discussions, feedback, or any other type of collaboration to strengthen the takeaways from your presentation.

Roleplay the customer experiences

No matter your company or team size, it's essential for everyone to feel inspired and excited to deliver new and improved customer experiences. A great CJM presentation rallies for that excitement. Using visuals, graphs, maps, numbers, or physical props is a good starting point.

“When we work with large teams in a call center of 1200 people, it is not possible for all of them to co-design the experience. But it is really important for them to get excited and feel inspired to deliver the new, improved experience,” says Chantel Botha, BrandLove CEO & Founder.

It's one thing for your teammates to understand the customer journeys. It's another for them to experience it. Incorporating roleplaying and improvisation into your presentation is a fantastic way to get your audience to further experience the joys and pain points of your customers' journeys. There is no better way to build empathy than to actually go through what your customers are going through.

As you can see, the question of how to present customer journey maps is not too hard to answer. With some preparation and planning, you can create a memorable and effective presentation that effectively communicates your message to your audience. Remember to keep your presentation simple, clear, and concise and to focus on the critical aspects of the customer journey.

One key to a successful CJM presentation is to know your audience. Understand their needs, interests, and concerns, and tailor your presentation accordingly. Use visual aids and storytelling techniques to help bring the customer journey to life. Include examples and anecdotes that help illustrate your points.

Another important consideration is to keep your presentation interactive and engaging. Encourage questions and feedback from your audience, and be prepared to address any concerns or issues that may arise. By keeping your presentation dynamic and responsive, you can build trust and credibility with your audience and create a more meaningful and impactful customer journey map.

Following these simple guidelines and other tips from the article, you can create a customer journey map presentation that effectively communicates your message and helps your audience understand and appreciate the customer journey.

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AI secrets for faster and smarter journey mapping

I can’t stress enough how important it is to set clear goals for your presentation! Last week, I had to present a customer journey map to senior management, and my goal was to illustrate the impact of our new online chat feature. I made sure to use relevant map sections and relatable examples, and I even got the team to do a little customer roleplay during the presentation – it was a hit! And it’s all thanks to the tips I picked up from this How to present customer journey maps article. Many thanks!

Home PowerPoint Templates Timelines & Planning Multi Step Journey PowerPoint Template

Multi Step Journey PowerPoint Template

Diagram of Slope Multi-Step

The Multi Step Journey PowerPoint Template is an infographic presentation layout design. It illustrates a sin slope graph to explain the ups and downs throughout the journey. The PowerPoint timeline and planning template provides five slide variations. Four layouts display milestone segments ranging from three to six and useful to describe a process from beginning to the end . Whereas, the last slide shows different background and few customizations to the original journey PowerPoint. Further, gradient background and journey timeline give an infographic effect to multi-step roadmap template. The flat business journey graph slope enables audience to visualize roadmap milestones. The users can create an overview of processes through business journey design. Because the concept of journey represents collection of events as story over a period of time.

The Multi Step Journey PowerPoint Template is an effective approach to present marketing concepts like customer or product journey. Each milestone can describe modules or levels of journey timeline. This multi-step journey layout can present several other business diagrams and models including trend analysis research statistics, financial transactions etc. The visuals presentation of journey mapping helps viewers to understand a process flow from start to finish . Therefore, these slides could assist in planning, product development, management or complete project lifecycle. In this timeline template, you can find timelines with several number of steps, including 2-step, 3-step 4-step, 5-step and 6-step journey diagrams.

The PowerPoint graph chart template of multi-step journey timeline is an editable set of slides. Although the options are limited for slope shape, users can replace the correct symbol icons with other infographics. Similarly, change the green and blue gradient effect with number of options like patterns or pictures.

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About product roadmap journey powerpoint template.

A product roadmap is a strategic document that acts as a guide for the development of your product. It provides a thorough picture of your product’s development process by outlining the many stages through which it will advance. With this Product Roadmap PowerPoint Slide, you can show the development of your product ideas over time.

This editable template includes five bullet points and product milestones namely, People, Operations, Innovation, Technology, and Community. These elements represent essential components of your product strategy. You can give specific details on each topic by including subcategory bullet points for each bullet point.

Who Can Use This Product Roadmap Journey PowerPoint Template?

Product Managers can use the Product Roadmap Journey PowerPoint template to demonstrate their product-making journey. The Sales team can also use it and also the Marketing teams. Furthermore, it can be used by business owners to present a new product to the shareholders or investors for their approval.

When To Use This Product Roadmap Journey PowerPoint Template?

The Product Roadmap Journey PowerPoint template can be used in product launch meetings, board meetings, or team meetups. It can be used to showcase your product’s growth journey. Moreover, it is ideal to be used in annual meetups for discussing the positives and negatives of a new or old product.

Product Features Of Product Roadmap Journey PowerPoint Template:

How to download product roadmap journey powerpoint template.

Follow the steps mentioned below to download this Product Roadmap Journey PowerPoint Template:

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  • Download the Product Roadmap Journey PowerPoint Template in your preferred format, either PowerPoint or Google Slides.
  • Customize the slides with your content, images, and data and present them to your audience.

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Online Product Marketing Strategy Defining Our Customer Journey

How to create an effective user journey map

how to create a user journey map

No matter what you’re working on, the key to customer satisfaction and business growth is understanding your users. A user journey map helps you uncover pain points, explore the touchpoints from their perspective, and learn how to improve your product.

Imagine you just launched a new ecommerce platform. Shoppers fill their carts with products, but they abandon their carts before checkout. With a user journey map, you can pinpoint where the customer experience is going wrong, and how to enable more successful checkouts.

Read on to find out:

  • What is a user journey map, and how it captures user flows and customer touchpoints
  • Benefits of user journey mapping to refine UX design and reach business goals
  • How to make user journey maps in five steps, using FigJam’s user journey map template

What is a user journey map?

Think about the path a user takes to explore your product or website. How would you design the best way to get there? User journey maps (or user experience maps) help team members and stakeholders align on user needs throughout the design process, starting with user research. As you trace users' steps through your user flows, notice: Where do users get lost, backtrack, or drop off?

User journey maps help you flag pain points and churn, so your team can see where the user experience may be confusing or frustrating for your audience. Then you can use your map to identify key customer touchpoints and find opportunities for optimization.

How to read a user journey map

Most user journey maps are flowcharts or grids showing the user experience from end to end. Consider this real-life journey map example of a freelancing app from Figma's design community. The journey starts with a buyer persona needing freelance services, and a freelancer looking for a gig. Ideally, the journey ends with service delivery and payment—but customer pain points could interrupt the flow.

Start your user journey map with FigJam

5 key user journey map phases.

Take a look at another Figma community user journey template , which uses a simple grid. Columns capture the five key stages of the user journey: awareness, consideration, decision, purchase, and retention (see below). Rows show customer experiences across these stages—their thoughts, feelings, and pain points. These experiences are rated as good, neutral, and bad.

To see how this works, consider a practical example. Suppose a new pet parent wants to learn how to train their puppy and discovers your dog-training app. Here's how you might map out the five key user journey stages:

  • Awareness. The user sees a puppy-training video on social media with a link to your product website. They're intrigued—a positive experience.
  • Consideration. The user visits your product website to preview your app. If they can't find a video preview easily, this could be a neutral or negative experience.
  • Decision. The user clicks on a link to the app store and reads reviews of your app and compares it to others. They might think your app reviews are good, but your price is high—a negative or neutral experience.
  • Purchase. The user buys your app and completes the onboarding process. If this process is smooth, it's a positive experience. If not, the customer experience could turn negative at this point.
  • Retention. The user receives follow-up emails featuring premium puppy-training services or special offers. Depending on their perception of these emails, the experience can range from good (helpful support) to bad (too much spam).

2 types of user journey maps—and when to use them

User journey maps are helpful across the product design and development process, especially at two crucial moments: during product development and for UX troubleshooting. These scenarios call for different user journey maps: current-state and future-state.

Current-state user journey maps

A current-state user journey map shows existing customer interactions with your product. It gives you a snapshot of what's happening, and pinpoints how to enhance the user experience.

Take the puppy training app, for example. A current-state customer journey map might reveal that users are abandoning their shopping carts before making in-app purchases. Look at it from your customers' point of view: Maybe they aren't convinced their credit cards will be secure or the shipping address workflow takes too long. These pain points show where you might tweak functionality to boost user experience and build customer loyalty.

Future-state user journey maps

A future-state user journey map is like a vision board : it shows the ideal customer journey, supported by exceptional customer experiences. Sketch out your best guesses about user behavior on an ideal journey, then put them to the test with usability testing. Once you've identified your north star, you can explore new product or site features that will optimize user experience.

How to make a user journey map in 5 steps

To start user journey mapping, follow this step-by-step guide.

Step 1: Define user personas and goals.

Gather user research and data like demographics, psychographics, and shopping behavior to create detailed customer personas representing your target audience.  In your dog-training app example, one key demographic may be parents. What’s their goal? It isn't necessarily "hire a puppy trainer"—it could be "teach kids how to interact with a puppy."

Step 2: Identify customer touch points.

Locate the points along the user journey where the user encounters or interacts with your product. In the dog training app example, touchpoints might include social media videos, app website, app store category search (e.g., pets), app reviews, app store checkout, in-app onboarding, and app customer support.

Step 3: Visualize journey phases.

Create a visual representation of user journey phases across key touchpoints with user flow diagrams , flowcharts , or storyboards .

Step 4: Capture user actions and responses.

For each journey stage, capture the user story: at this juncture, what are they doing, thinking, and feeling ? This could be simple, such as: "Potential customer feels frustrated when the product image takes too long to load."

Step 5: Validate and iterate.

Finally, show your map to real users. Get honest feedback about what works and what doesn’t with user testing , website metrics , or surveys . To use the dog-training app example, you might ask users: Are they interested in subscribing to premium how-to video content by a professional dog trainer? Apply user feedback to refine your map and ensure it reflects customer needs.

Jumpstart your user journey map with FigJam

Lead your team's user journey mapping effort with FigJam, the online collaborative whiteboard for brainstorming, designing, and idea-sharing. Choose a user journey map template from Figma's design community as your guide. With Figma's drag-and-drop design features, you can quickly produce your own professional, presentation-ready user journey map.

Pro tip: Use a service blueprint template to capture behind-the-scenes processes that support the user journey, bridging the gap between user experience and service delivery.

Ready to improve UX with user journey mapping?

product journey presentation

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Introducing Surface Pro 10 for Business and Surface Laptop 6 for Business

  • Nancie Gaskill, General Manager, Surface

AI-powered PCs built for a new era of work

We are excited to announce the first Surface AI PCs built exclusively for business: Surface Pro 10 for Business and Surface Laptop 6 for Business. These new PCs represent a major step forward in customer-focused design and are packed with features that business customers have been requesting – from amazing performance and battery life to more ports, better security and custom, durable anti-reflective displays. These are the first Surface PCs optimized for AI, with the new Copilot key being added to Surface Laptop 6 and Surface Pro keyboards that accelerate access to the best Windows AI experiences 1 . In addition to the new Surface for Business products, we are pleased to announce the Microsoft Adaptive Accessories will now be available to commercial customers.

These new PCs are powered by the latest Intel® Core™ Ultra processors. We partnered with Intel to deliver the power and reliable performance our customers depend on, along with compelling AI experiences for Surface and the Windows ecosystem. Surface has also been leading in Neural Processing Unit (NPU) integration to drive AI experiences on the PC since 2019, and the benefits of these connected efforts are evident. From a performance perspective, Surface Laptop 6 is 2x faster than Laptop 5 2 , and Surface Pro 10 is up to 53% faster than Pro 9. The benefits of the NPU integration include AI features like Windows Studio Effects and Live Captions 3 and the opportunity for businesses and developers to build their own AI apps and experiences.

Meet Surface Pro 10 for Business

Surface Pro 10 for Business

Surface Pro 10 for Business is designed for teams that need a no-compromise device. It is our most powerful Surface Pro ever powered by Intel Core Ultra processors, and the first time we’re bringing 5G 4 to the Intel platform. It brings a new level of productivity and versatility – whether used as a powerful tablet for frontline workers out in the field, a versatile laptop in the conference room, or anywhere in between – Surface Pro 10 adapts to our customers’ needs and to how they use technology.

With the power of AI assistance from Microsoft Copilot and the innovation in Windows 11 Pro, Surface Pro 10 unlocks the ability to be more productive than ever before. We’ve added the Copilot key to all of our new Surface Pro keyboards, including a new version with a bold keyset 5 with a larger font, high contrast and backlighting that make the keys more visible and easier for everyone to type.

But our customers don’t choose Surface Pro to interact with it using only the keyboard. They’re choosing Surface Pro to use with touch gestures, voice commands and even with handwritten prompts with Surface Slim Pen. With Surface Pro, they are able to use all these natural input methods to make it even easier to use Copilot. And in Microsoft 365 apps like OneNote, Copilot will be able to use AI to analyze handwritten notes, saving time and keeping them in their flow.

This device comes with the best display we’ve ever shipped on a Surface Pro. Whether working under fluorescent office lighting or outside in the field, the display looks incredible in almost any lighting condition. We’ve made it 33% brighter and with a higher contrast ratio and have added a custom designed durable anti-reflective coating, all without making any sacrifices to the experience when using it with touch, and pen.

We focused a lot of attention on making the video calling experience on Microsoft Teams and other apps even better. With Surface Pro 10, we’ve put in a new Ultrawide Studio Camera that is the best front-facing camera that has ever been put into a Windows 2-in-1 or laptop. It’s the first Windows PC with a 114° field of view, captures video in 1440p, and uses AI-powered Windows Studio Effects to ensure that the speaker is in frame and looking their best during video calls.

Surface Pro 10 is a Secured-Core PC that delivers the industry-leading security that our business customers need. We’ve added additional layers of security to keep customer and company data safe and secure with Enhanced Sign-in Security on by default and a brand-new NFC reader designed to make secure password-less authentication even easier with NFC security keys like YubiKey 5C NFC .

Meet Surface Laptop 6 for Business

Surface Laptop 6 for Business

Surface Laptop 6 for Business is the ultimate laptop that’s built for business. It is powered by the latest Intel® Core™ Ultra H-Series processors and designed with improved thermal capacity to deliver incredible performance. This allows your team to be their most productive with the least amount of downtime when crunching huge data sets in Excel, creating marketing assets in Adobe Photoshop, or building critical applications in Visual Studio.

Consistent with the legacy of Surface, Surface Laptop 6 has an industry-leading typing experience that is designed for quality, and confidence. Every element of the keyboard has been considered to ensure productivity when typing, with nothing to get in the way of self-expression. Also, the new Copilot key on Surface Laptop 6 makes accessing the power of AI even easier, with a quick button press to invoke Copilot in Windows 1 to help customers to plan their day, find a document using natural text, analyze a website and more with commercial data protection built in.

Choose between 13.5” and 15” PixelSense touchscreen displays that are built for touch to help browse and navigate with ease. These vibrant displays also all come with anti-reflective and adaptive color technology that helps to clearly see the content on the screen in almost any lighting environment and reduces reflections by up to 50%.

We’ve designed a new Surface Studio Camera for Surface Laptop 6. The new camera captures 1080p video and uses AI-driven Windows Studio Effects to help everyone look their best on video calls. Windows Studio Effects are enabled by machine learning algorithms that run efficiently on the NPU leaving plenty of power to run other critical apps like Microsoft Teams on the CPU and GPU.

In the U.S. and Canada, customers will also be able to choose options on the 15” Surface Laptop 6 that include an integrated smart card reader. This helps customers in highly secure industries like government agencies and financial services login without a password simply by inserting their smart card.

Advances in accessibility, sustainability, security and modern tools for IT

In addition to the new products, there are advances in accessibility, sustainability, security and IT tools that will help our customers to empower all of their employees, advance their sustainability efforts, further secure their critical data and manage their devices over their life cycle.

Our Designed for Surface accessory partners are proud to offer a range of accessories specifically created to enhance the Surface experience in various commercial and industry scenarios. Our collection spans the Surface portfolio and includes everything from protective cases to mobile-kiosking retail solutions. One  example is  the ViewSonic ColorPro 4K Monitor , which offers Pantone Validation, stunning 4K Ultra HD resolution and calibrated color accuracy – making it a great option for Surface Laptop 6 customers. ​ Our commitment is to ensure that your team can deploy Surface in any way and place you need.

Accessibility

Accessibility is core to Surface design and to Microsoft’s mission to enable every person and every organization to achieve more. Surface Laptop 6 and Surface Pro 10 for Business bring the power of AI to accessibility, bringing together the latest hardware innovations from Surface with the software experiences designed to make it possible to use your device in the ways most natural to you.

We’ve made it even easier to turn on accessibility features through Copilot in Windows 1 . Ask Copilot to “turn on live captions” or “turn on the magnifier” without having to navigate to settings in Windows. Live captions 3 are now even better on these new products as the processing for this feature is offloaded to the NPU so the system operates with greater efficiency, freeing up the CPU and GPU to run other demanding applications.

Surface Pro Keyboard with bold keyset

We’re also launching the first ever Surface Pro Keyboard with bold keyset 5 , featuring a bold font change and brighter backlighting, making it easier to read and reducing eye strain for everyone. And finally, we’re very excited to launch our Microsoft Adaptive Accessories to commercial customers, empowering anyone with difficulty using a traditional mouse and keyboard to create their ideal setup, increase productivity, and use their favorite apps more effectively.

Microsoft Adaptive Accessories

All of these innovations in accessibility have been created to match the elegant design of our products and empower more people to be productive and efficient in the way that works best for them.

Sustainability

In 2020, Microsoft committed to becoming carbon negative, water positive and zero waste by 2030. This commitment means that we are constantly working to advance the sustainability of our products, and we know that many of our customers are also pursuing their own ambitious sustainability goals. Surface Laptop 6 and Surface Pro 10 contain the most recycled content that we’ve ever put into our PCs with the Surface Laptop 6 enclosure being made with a minimum of 25.8% recycled content and the enclosure on Surface Pro 10 being made with a minimum of 72% recycled content 6 . Both devices are even easier to service and repair with built-in QR codes that provide convenient access to service guides. In Surface Pro 10 we’ve also included internal markings that identify the number of screws and driver types needed for key components. This increased device repairability can offer significant carbon emissions and waste reduction benefits 7 . We are also making trade-in more convenient and secure for our commercial customers in the U.S. to help limit device waste.

Security is of critical importance to our customers, and we design devices with Zero Trust security principles to help keep their most sensitive data safe and protect all the way down to the firmware level. Surface Laptop 6 and Surface Pro 10 for Business have the highest-level security features and protections available in the ecosystem, are certified Secured-Core PCs, and have Enhanced Sign-In Security (ESS) on by default. We’ve made updates to the hardware itself with an optional smart card reader on Surface Laptop 6 and new NFC reader on Surface Pro 10. These new features combined with chip-to-cloud security deliver the ultimate in authentication and protection.

Modern tools for IT

At Surface we think about the entire lifecycle of the device, and how we can make customers’ lives easier. Today we are excited to introduce innovation from Surface and Intune to create the most modern and comprehensive solution for IT. The Surface Management Portal delivers insights-based monitoring to bring value and efficiency to device management. Customers can also track the estimated sustainability improvements of their devices right in the management portal. We’ve also created the Surface IT Toolkit with features to help modernize deployment, security and data compliance. Read more on the Surface IT Pro Blog .

Our team works relentlessly to create and tune every detail of our products to help our customers be more productive and engaged in the work they do today and in AI workstreams to enhance creativity and collaboration going forward. Our new Surface for Business portfolio is a key part of a holistic offering that includes Copilot, AI enhancements across key applications, and innovation in Windows 11 to bring our customers into a new era of work.

Surface Pro 10 for Business and Surface Laptop 6 for Business are available for pre-order starting today, with product shipping to customers starting April 9. To learn more and pre-order your devices today, visit Surface.com/Business to find an authorized reseller or the Microsoft Store.

Disclaimers

  • Copilot in Windows (in preview) is available in select global markets and will be rolled out to additional markets over time. Learn more . Copilot with commercial data protection is available at no additional cost for users with an Entra ID with an enabled, eligible Microsoft 365 license .  When Copilot for Windows is not enabled on the device, pressing the Copilot key will launch Windows Search.
  • Based on 3DMark TimeSpy benchmark measuring graphic performance.
  • Live Captions supports English, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Danish.
  • Surface Pro 10 with 5G will be available later in 2024 and not available in all areas. eSIM and 5G support are also not available in all areas; compatibility and performance depend on carrier network, plan and other factors. See carrier for details and pricing.
  • Surface Pro Keyboard with bold keyset available only in U.S. English and is available only in the U.S. and CA.
  • Based on validation performed by Underwriter Laboratories, Inc. using Environmental Claim Validation Procedure, UL 2809-2, Second Edition, November 7, 2023.
  • Based on Microsoft-commissioned assessment of greenhouse gas emissions and waste impacts prepared by Oakdene Hollins in April 2022 comparing device replacement to factory repair and Microsoft ASP repair.​

Exploring the Role of an System Administrator

Identifying the System Administrator Role Within the SAP Ecosystem Roles

After completing this unit, you will be able to:

  • Describe the role of an SAP System Administrator

Discovering Provisioning Skills Needed for Administrating Different SAP Systems

Discovering User and Authorization Management Skills Needed for Administrating Different SAP Systems

Discovering Configuration Skills Needed for Administrating Different SAP Systems

Discovering Maintenance Skills Needed for Administrating Different SAP Systems

Discovering Monitoring and Troubleshooting Skills Needed for Administrating different SAP systems

Discovering Connectivity Management Skills Needed for Administrating Different SAP Systems

Discovering Backup and Recovery Skills Needed for Administrating Different SAP Systems

Pursuing a Career as an SAP System Administrator

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F.A.A. Audit of Boeing’s 737 Max Production Found Dozens of Issues

The company failed 33 of 89 audits during an examination conducted by the Federal Aviation Administration after a panel blew off an Alaska Airlines jet in January.

A person walking by a Boeing 737 Max jet being assembled on a factory floor.

By Mark Walker

Reporting from Washington

A six-week audit by the Federal Aviation Administration of Boeing’s production of the 737 Max jet found dozens of problems throughout the manufacturing process at the plane maker and one of its key suppliers, according to a slide presentation reviewed by The New York Times.

The air-safety regulator initiated the examination after a door panel blew off a 737 Max 9 during an Alaska Airlines flight in early January. Last week, the agency announced that the audit had found “multiple instances” in which Boeing and the supplier, Spirit AeroSystems, failed to comply with quality-control requirements, though it did not provide specifics about the findings.

The presentation reviewed by The Times, though highly technical, offers a more detailed picture of what the audit turned up. Since the Alaska Airlines episode, Boeing has come under intense scrutiny over its quality-control practices, and the findings add to the body of evidence about manufacturing lapses at the company.

For the portion of the examination focused on Boeing, the F.A.A. conducted 89 product audits, a type of review that looks at aspects of the production process. The plane maker passed 56 of the audits and failed 33 of them, with a total of 97 instances of alleged noncompliance, according to the presentation.

The F.A.A. also conducted 13 product audits for the part of the inquiry that focused on Spirit AeroSystems, which makes the fuselage, or body, of the 737 Max. Six of those audits resulted in passing grades, and seven resulted in failing ones, the presentation said.

At one point during the examination, the air-safety agency observed mechanics at Spirit using a hotel key card to check a door seal, according to a document that describes some of the findings. That action was “not identified/documented/called-out in the production order,” the document said.

In another instance, the F.A.A. saw Spirit mechanics apply liquid Dawn soap to a door seal “as lubricant in the fit-up process,” according to the document. The door seal was then cleaned with a wet cheesecloth, the document said, noting that instructions were “vague and unclear on what specifications/actions are to be followed or recorded by the mechanic.”

Asked about the appropriateness of using a hotel key card or Dawn soap in those situations, a spokesman for Spirit, Joe Buccino, said the company was “reviewing all identified nonconformities for corrective action.”

Jessica Kowal, a spokeswoman for Boeing, said the plane maker was continuing “to implement immediate changes and develop a comprehensive action plan to strengthen safety and quality, and build the confidence of our customers and their passengers.”

In late February, the F.A.A. gave the company 90 days to develop a plan for quality-control improvements. In response, its chief executive, Dave Calhoun, said that “we have a clear picture of what needs to be done,” citing in part the audit findings.

Boeing said this month that it was in talks to acquire Spirit , which it spun out in 2005. Mr. Buccino said on Monday that Spirit had received preliminary audit findings from the F.A.A. and planned to work with Boeing to address what the regulator had raised. He said Spirit’s goal was to reduce to zero the number of defects and errors in its processes.

“Meanwhile, we continue multiple efforts undertaken to improve our safety and quality programs,” Mr. Buccino said. “These improvements focus on human factors and other steps to minimize nonconformities.”

The F.A.A. said it could not release specifics about the audit because of its active investigation into Boeing in response to the Alaska Airlines episode. In addition to that inquiry, the National Transportation Safety Board is investigating what caused the door panel to blow off the plane, and the Justice Department has begun a criminal investigation .

During the F.A.A.’s examination, the agency deployed as many as 20 auditors at Boeing and roughly half a dozen at Spirit, according to the slide presentation. Boeing assembles the 737 Max at its plant in Renton, Wash., while Spirit builds the plane’s fuselage at its factory in Wichita, Kan.

The audit at Boeing was wide ranging, covering many parts of the 737 Max, including its wings and an assortment of other systems.

Many of the problems found by auditors fell in the category of not following an “approved manufacturing process, procedure or instruction,” according to the presentation. Some other issues dealt with quality-control documentation.

“It wasn’t just paperwork issues, and sometimes it’s the order that work is done,” Mike Whitaker, the F.A.A. administrator, said at a news conference on Monday. “Sometimes it’s tool management — it sounds kind of pedestrian, but it’s really important in a factory that you have a way of tracking tools effectively so that you have the right tool and you know you didn’t leave it behind. So it’s really plant floor hygiene, if you will, and a variety of issues of that nature.”

One audit dealt with the component that blew off the Alaska Airlines jet, known as a door plug . Boeing failed that check, according to the presentation. Some of the issues flagged by that audit related to inspection and quality-control documentation, though the exact findings were not detailed in the presentation.

The F.A.A.’s examination also explored how well Boeing’s employees understood the company’s quality-control processes. The agency interviewed six company engineers and scored their responses, and the overall average score came out to only 58 percent.

One audit at Spirit that focused on the door plug component found five problems. One of those problems, the presentation said, was that Boeing “failed to provide evidence of approval of minor design change under a method acceptable to the F.A.A.” It was not clear from the presentation what the design change was.

Another audit dealt with the installation of the door plug, and it was among those that Spirit failed. The audit raised concerns about the Spirit technicians who carried out the work and found that the company “failed to determine the knowledge necessary for the operation of its processes.”

Other audits that Spirit failed included one that involved a cargo door and another that dealt with the installation of cockpit windows.

Mark Walker is an investigative reporter focused on transportation. He is based in Washington. More about Mark Walker

Boeing: A Company in Turmoil

Boeing is weathering a particularly difficult period: two fatal crashes, a loose panel that blew out during a flight, quality concerns and production slowdowns..

United’s Planes : An engine fire sparked by plastic packaging wrap, a tire lost shortly after takeoff and a plane veering off the runway: These are among several incidents that have occurred over two weeks  on Boeing flights operated by United Airlines.

Alaska Airlines Flight 1282: After a section of a plane headed for Ontario, Calif., blew out  10 minutes after it took off , there was increased scrutiny  on the plane’s manufacturer: Boeing . The Justice Department has since launched a criminal investigation .

Quality Control Issues: An audit that was initiated by the Federal Aviation Administration after the Alaska Airlines incident found dozens of problems  throughout Boeing’s manufacturing process and one of its key suppliers.

Whistleblower’s Death: John Barnett, a former quality manager for the company, was found dead in Charleston  in March with what appeared to be a self-inflicted gunshot wound. He was set to testify in a lawsuit in which he accused Boeing of retaliation for his complaints about quality and safety.

At Fault: A report released in February by the Federal Aviation Administration said that Boeing’s safety culture remains flawed , despite improvements made after two fatal crashes  in 2018 and 2019.

Solving an Enduring Crisis: The Federal Aviation Administration has asked Boeing to produce an action plan  to address quality control issues. We asked experts how Boeing should try and fix its longstanding problems .

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