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Closing Statement Example for Business Plan: Tips & Guide

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Your business plan’s closing statement is the last thing an investor will read, so it must be compelling enough to encourage them to invest. The final paragraph of your business plan should do two things. It should summarize the entire document and give the reader a better grasp of your company’s USPs (unique selling propositions). By using persuasive writing techniques and language, you can ensure your ending is as impactful and memorable as possible. To help get you started, this blog post will provide tips and an example of a successful closing statement for a business plan.

What Is a Business Plan?

A business plan is a comprehensive document that outlines a business’s strategy and operating procedures . It’s typically used to attract investors, secure funding, and provide direction for the business in the future. Typical components of a business plan include

An executive summary
Market analysis overview
Financial projections
Details on how the company plans to achieve its stated objectives.

Tips on Writing a Conclusion for Your Business Plan

Your company’s closing statement in a business plan can inspire investors or motivate employees. It should offer a view into the future by stating your goals for the company’s growth and development. Consider the following suggestions for concluding your business plan .

Proper Amount of Information

The final section of your business plan should include a concise summary of your essential ideas. Explain why your company will succeed and how you intend to get there. This business plan section is your last attempt to convince potential backers to put money into your venture. The final section of a company plan written for internal use can be more optimistic. You could mention your future goals for growth or expansion in this situation. This will help the audience understand the direction you envision the company heading. To win over investors, you might include the following in your final paragraph:

The state of your company’s finances as of right now
Money to help your business expand and thrive
Customers and clients who fit your target demographic
Demand from Consumers
Particulars that set you apart from the competition
Your strategy to boost revenue.
Include the following in your conclusion to provide management with some insight into the future of the company:
Details about your company’s past and its offerings
Intentions for the long-term
Future growth or expansion plans

These aren’t the only points that should be mentioned in a conclusion, but they’re among the most crucial.

Incorporate Data and Statistics

To make your case more convincing, you should use evidence like figures and facts. Doing so will strengthen your argument and leave the reader with a favorable impression of your company. Your company’s financial history and growth projections may help convince investors to invest in your company. Market share and customer happiness statistics can help reassure upper management that their company is on the right track.

Keep a Good Attitude

Avoid sounding pessimistic as you wrap things up. Avoid statements like “Despite our difficulties, I am certain that our business will be successful.” Don’t dwell on past failures, but rather on your company’s successes and future prospects. Using phrases like “I am positive about the future of our company” will leave the reader with a favorable impression of your firm.

End With a CTA

The business plan’s final section should end with a call to action. In this section, you might argue why the reader should join your cause or invest in your business. Your stand must be a concise and direct call to action. Readers need to know exactly what you want them to do, and you need to convince them to do it.

Conclude and Reflect

After you’ve finished writing your conclusion, it’s essential to go back and read it over. Ensure that your point is made without ambiguity and that all relevant details are included. Ensure the tone is upbeat and cheerful, and check for spelling and grammatical problems. To attract investors, it’s essential to have a second pair of eyes look over the final draft of the business plan. Obtaining as much input as possible will help you ensure your argument is well-articulated and persuasive. After you’ve come to a satisfying conclusion, it’s time to move on to the next phase of your business plan.

Location: End of Document or Executive Summary?

Determine whether you want your business plan’s conclusion to appear at the end of the document or the executive summary. If you’re writing a business plan to attract investors or obtain funding, consider adding the conclusion to the executive summary. Investors will likely skim the rest of your report before getting to your executive summary. Including it there is crucial to ensure they get your main points. Doing so will give your audience a clearer picture of where you are going with your argument.

Closing Statement Example for Business Plan

We are certain that ABC Corporation will become a key player in the XYZ industry due to our extensive market research and analysis. Our unique combination of innovative products and services, competitive pricing, and dedicated customer service makes us the go-to provider for ABC customers. The funds we secure from this investment round will help us develop and improve our products and services. It will also finance our expansion into new markets. With your support, we can make ABC Company the industry leader in XYZ. Thank you for considering our business plan and taking the time to learn more about our company. We look forward to working with you and exploring the potential of this partnership. Thank you for your time. Sincerely, XYZ Team

The closing statement example for business plan above is an excellent example of how a business model should end. It emphasizes the objective, progress, and, most significantly, the business owner’s commitment to its mission . In summary, the conclusion should restate your company’s value proposition and create a lasting impression on the reader.

Closing Statement Example for Business Plan: Tips & Guide

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Business Plan Conclusion: Summary & Recap

You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.

What is a Business Plan Conclusion?

This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.

Download our Ultimate Business Plan Template here

Is the Business Conclusion Necessary?

It’s good practice for business plans, but not always necessary to be successful in obtaining funding.

If you have a stellar executive summary, it may be unnecessary.

If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.

How To Write a Conclusion for Your Business Plan

The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.

Determine Location

Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.

Review & Concisely Recap

conclusion reviews key points from the executive summary

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Startups might include the following information:.

Funding requirements
Service or benefit to the investor
Target market and audience
How products or services solve the target market’s problem
Marketing strategy
Competitive advantage
Management team experience
Financial projections
Launch plan

Established businesses might include information in their conclusions such as:

Mission statement
Company’s history
Products and/or services
Historical growth data
Financial summary
Company’s goals

Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.

Support Your Claims with Stats and/or Visuals

Establish a Call-To-Action (CTA)

Proofread & Spell-Check

The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.

Business Plan Conclusion Example

Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:

Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.

We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:

Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
Participation in company planning meetings and receive an XX% share in all profits earned

We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.

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Writing an Effective Business Plan Conclusion: Tips & Examples

Do you need help concluding the business plan that you have worked so hard to create? A well-crafted business plan conclusion is essential for setting the tone for the entire document, and summarizing the key points that justify why the business will be successful. In this article, we will explore how to write an effective business plan conclusion that will ensure that your plan is read and taken seriously.

How to End a Business Plan?

The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will succeed and explain how you intend to achieve your goals. A business plan conclusion should cover the opportunity, highlight the strengths of your plan, summarize your vision, and remind the reader why your business is in a unique position to succeed.

A template example of a solid business plan conclusion follows:

Opportunity: Explain the opportunity that your business is capitalizing on and why it is attractive.
Key Strengths: Highlight the key strengths of your plan, such as your competitive advantage and any unique selling points.
Vision: Summarize your vision for the business and its future.
Unique Position: Remind the reader why your business is in a unique position to succeed.

It is important to keep your business plan conclusion succinct and to the point. It should be no longer than a few paragraphs, and should be a clear and concise summary of the entire document.

At Atlantabusinesses.com, we understand how important it is to have a clear and effective business plan conclusion. We are experts in the field of business brokering, and we can help you through the entire process of buying or selling a business. Visit our website for more information, and for answers to all your questions about selling a business and about business brokers.

What is the final stage of the business plan?

Conclude your business plan with a presentation for obtaining funding, and provide any relevant data, graphs, and charts to back it up. Make it explicit how much money you are asking for from investors—whether it is equity, a collaboration, or a loan.

What is the appropriate way to conclude a business plan letter?

What should be included in the concluding section of a business plan.

It should also include a description of the problems you are trying to solve, a review of your marketing strategy, and an assessment of the financials. The best way to write an executive summary is to write it after you have a thorough understanding of your entire plan and can succinctly summarize it. The executive summary should include your company’s mission statement, a description of the products and services you offer or plan to offer, an overview of the problems you are aiming to solve, an assessment of your marketing strategy and an overview of the financials.

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How to Write a Great Business Report Conclusion: Everything You Need to Know

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When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report.

Once you come to the conclusion, you will probably be exhausted and you may feel the urge to just ‘wrap it up’ as soon as possible.

This can be a costly mistake.

Your conclusion carries the same importance as all the other sections of the report since it leaves the final impression on the reader.

How you conclude your business report has a direct impact on the way in which the readers will respond to the important information you gathered.

The business report may be spectacular, but without a convincing conclusion, all your efforts may deteriorate.

In this article, we are going to teach you how to write a compelling conclusion that will leave a huge impression on all your readers.

What Is Conclusion in Business Report Writing?

How do you write a conclusion for a report, types of business report conclusions, improve business reporting with databox.

No matter which type of business report you have written, you will need a good conclusion to sum up all the critical information.

A business report conclusion is the last section of the document used for summarizing the most important information, providing a final word to the readers.

Through the conclusion, you are able to convey the main message of your business document. You use it to outline the report as a whole, remind the readers of the main pain points, and present the key findings and decisions.

Depending on whether you have written a shorter or longer business report, the conclusion length may vary, but it should always be included. It is a sign of good organization and it can make the readers understand the pain points much easier.

To put it simply, the conclusion is supposed to create the impression among the readers that the purpose of the report has been achieved.

Business report conclusions have a lot of similarities to executive summaries, which is why a lot of people tend to confuse these two.

However, there are some important things that differentiate them. These include:

Executive summaries are mainly focused on displaying what the report will be about, while conclusions are an overview of what was discussed in the report.
Executive summaries provide readers with a broad overview of the business report, while the conclusion summarizes the key pain points and most important data.
Executive summaries should convince the readers to continue reading the report, while the conclusion should persuade them to take certain action.
Conclusions tend to include CTAs (Call to Action), which isn’t the case with executive summaries.

Related : Executive Reporting: Management Reporting Best Practices & Report Examples

Now that you understand what a conclusion is and why it’s so important to include it in your report, let’s show you how you can write the perfect one and impress your readers.

Follow these steps to create a great business report conclusion.

Choose the Position

Include the right information, summarize the contents, facts and statistics, maintain a positive tone, develop a cta.

There are two places where conclusions are most commonly placed – at the end of the executive summary and at the end of the entire report.

For business plan reports, the common practice is to place the conclusion at the end of the executive summary.

This way, you make the first step through the executive summary template and introduce the plan’s main pain points and funding needs. Then, you create a conclusion to summarize these numbers to your potential investors, which directly impacts their decision to go over the executive summary once more, this time reading it more thoroughly.

For other types of business reports, the conclusion will generally be placed at the end of the whole report. Established companies use these business reports to track performances and data from important departments, which is why the conclusion should primarily focus on briefly reviewing the key metrics you included and emphasizing the company’s main strengths.

The information you put into the conclusion also depends on whether you are a new startup looking to attract investments or an established company that wants to track performances and asses objectives.

To raise money, startups should include this type of information:

Financial needs
The benefits of their product and how it can affect the market
Target audience/ideal customer persona
How the product can attract new customers
Marketing and sales strategy
Competitive landscape and analysis
The expertise of the main members of the company
Financial forecasts (next 3-5 years)
Launching plan

Existing companies should include information such as:

Mission statement
Performance history
Data that showcases business growth
Financial summary
Overall goals and objectives

While these types of details are important, they aren’t universal for all reports. Your primary goal should be to include the most important data from your specific document and keep the conclusion concise and understandable.

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The best way to convey your main message is by explaining it in detail throughout the business report and then summarizing it to recap the main points.

When creating the business report, take notes of the most important information that you should later highlight in the conclusion.

Make sure to avoid any extra details since they are already provided within the report. Only include the key points that explain why the business report itself is useful to the company.

Also, don’t use any additional information that you didn’t include in the report. This can only confuse your readers and send mixed messages.

You should prepare some facts, statistics, and data to support the statements in your conclusion. No matter if the reader is a potential investor or the key stakeholders in your company, you will want to include some evidence to back up your claims.

This makes the conclusion much more convincing and the audience will see that your forecasts aren’t based only on vague assumptions.

The tone in your conclusion should match the rest of the document and the best way to leave an impression on the audience is by using a professional and positive tone throughout the whole report.

After going through the conclusion, the readers should feel interested and enthusiastic to support the growth of your organization.

Make sure you exude confidence by using strong and active language.

Including a call to action at the end of your conclusion helps you persuade the readers to support the goals you set up.

This can be anything from “Join us at X enterprises” or “Invest in X and become a part of the success”.

A good CTA includes strong action words through which you emphasize the benefits of investors joining your firm or key stakeholders supporting your objectives.

After you are finished writing the conclusion, go over it once again to make sure there aren’t any spelling, grammar, or punctuation mistakes you overlooked. The conclusion should be clear, precise, and easy to go understand.

You can even ask a colleague or a friend to read it since it’s always helpful to have an extra set of eyes. Ask their opinion on how the conclusion makes them feel and whether it was easy to go through.

As we said, depending on which type of business report you have written and what is included in it, there are a few different types of conclusions you should differentiate.

Let’s walk you through them.

Conclusion with a Prediction

Conclusion with a major problem, conclusion with a quote, conclusion with a summary.

If your report focuses on a decision or strategy that already took place, you can write a conclusion that predicts the outcomes of that specific strategy.

You can include financial forecasts, sales expectations, and overall growth predictions. Make sure to also back up your predictions with sufficient evidence.

Writing this type of conclusion can be a bit tricky. You don’t want to come off strong and repeat the same issue over and over again. However, you do want the readers to take the issue seriously and realize why it is important that everyone focuses on solving it as soon as possible.

Be direct, but also lenient. Describe why that issue is important and provide a few ways on how you can solve it. Keep it brief and memorable.

Ending your conclusion with a powerful quotation can leave a great impression on the readers. However, you should be very careful when choosing the right quote.

You can’t just throw in some saying from Shakespeare and wrap it up. It is best to quote someone influential in the industry in such a way that it reinforces your message.

When writing your short but meaningful summary, don’t go into detail about your main points again. Keep it as brief as possible and only remind the readers of the most important information.

Also, you should remember that a conclusion doesn’t have to include only one of these things. Mixing up a summary and a prediction can be a powerful combination, so always try to figure out a few different ways to convey your message and then choose the right one.

Business reporting is one of the indispensable activities within a company, but it is also one of the most time-consuming.

The traditional way of creating business reports has always been a daunting task for executives around the world – hours spent copying and pasting, checking different tools for data, tracking the performance each week, and constantly updating the reports manually.

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How to Begin a Business's Closing Statement

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How to Write a Pre-Approach Sales Letter That Delivers More Conversions

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How to Give a Successful Briefing

You just completed the bulk of your business plan, you’ve come to the end of an important business letter or are in the final stages of a critical sales presentation. Now it’s time to begin what is often the most important phase of a communication: your closing statements. Regardless of the format or topic of the communication, how you approach closing statements is critical to a successful outcome. Just as a well-developed closing statement leaves a strong positive impression, rushing through closing carries the potential to have an equally strong -- but negative -- ending.

Writing Closing Statements

Separate closing statements within a single paragraph or summary section. Effective closing statements should include concise, clear and common language. Stick to the facts, using a positive or neutral tone and a business-style voice. Although this is more difficult to achieve in a persuasive communication or sales presentation, beginning closing statements with emotionally charged language often results in closing statements that are less effective. In written communications, avoid using a complementary close such as “Very truly yours,” or “Kind regards.”

Closing a Business Plan

Closing statements for a business plan are part of the executive summary. Although written after you complete the plan, the executive summary is often the first section in a formal business plan. Though how you begin depends on whether you’re finishing a start-up or an existing business plan, every executive summary should include clear, concise wording and take up no more than one page. If the plan is for a new business start-up, begin an executive summary with statements focusing on why your business idea will be successful. If the plan is for an existing business, begin with statements focusing on accomplishments and growth plans.

Ending a Business Letter or Memo

Closing statements for business letters and memos range from a simple “thank you” to a specific call for action. Regardless of the purpose, begin closing statements with a short summary. Present information about actions taken or requested, relevant dates and deadlines in one or two brief sentences. A closing statement such as “Thank you for your attention to this matter” is an example of a simple closing statement. Begin a call for action with a statement such as “I would be glad to meet with you about...”

Closing a Sale or Business Presentation

Sales or business presentation statements are among the most difficult to begin. However, because clients or audience members are most likely to remember closing statements quite vividly, these are the most important part of your presentation. Start with a factual summary of the main points in your presentation. Whether the focus of the presentation is persuasive or informational, the goal is to leave the client or audience feeling satisfied the presentation achieved its main goals.

Loyola University New Orleans: The Business Memo

Based in Green Bay, Wisc., Jackie Lohrey has been writing professionally since 2009. In addition to writing web content and training manuals for small business clients and nonprofit organizations, including ERA Realtors and the Bay Area Humane Society, Lohrey also works as a finance data analyst for a global business outsourcing company.

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How to Conclude a Business Plan

by Mariel Loveland

Published on 28 May 2019

It doesn’t matter if you’re launching a brand new business or planning to expand your already successful venture: you will need a business plan. This is a road map that helps you achieve all of your business goals. It basically answers a series of questions about your company ranging from what your product is to who you’re selling it to. This, of course, can be figurative as some businesses provide services, rather than products.

For example, a plumbing company’s product is fixing pipes, not typically the retail sale of the pipes themselves. A medical practice’s product is diagnosing and curing illnesses, not typically the medicine itself (that’s usually left up to the pharmacies).

Partially completed written business plan.

Word processing software.

Inside every business plan is a conclusion – and it varies depending on the industry and the audience. Regardless, this is your final pitch to summarize your entire report. A solid business plan conclusion example is one that highlights strengths and ensures the reader that your business will be a success.

Share the conclusion of your plan with a few people you trust to make sure company outsiders can understand your points.

Explain The “Why” Behind Your Business Plan

In your business plan conclusion pdf (or printed paper if you’re going old school), you need to tell readers why they’re actually reading your business plan in the first place. For example, the conclusion of a business plan for a coffee shop looking for funding might briefly mention that you’re searching for a certain amount of money to remodel your dining space or buy a new espresso machine.

You might also want to use different business plan conclusion examples for different audiences. If you’re looking for $100,000 in funding from investors, disclose financial details in your conclusion. If you’re looking for a new partner or to sell your business, you’ll need to outline this in your conclusion as well. You might actually be looking for investors and partners or looking for investors or a buyer at the same time. Print out business plan conclusion PDFs for each specific instance.

State The Key Milestones

Your business plan probably has stacks of pages with different milestones. When do you expect to turn a profit? How long will it take you to train new staff? In how many months do you expect to break a sales milestone? Even your executive summary, the shorter preface to your plan that explains your key assumptions in everyday speak versus industry jargon, has a few milestones buried deep in its short pages.

State your key milestones in your conclusion, whether you place this in an executive summary or at the end of your report. For example, the conclusion of a business plan for a coffee shop might say that you expect to sell 1,000 lattes by the first month. Write this down along with the percentage of increased revenue you expect month-to-month and the measures you’ll take to get there. Put the milestones in a graph, table or column for easy digestibility.

Create a Call to Action

The best business plans don’t just end with an “okay, now what?” They end with inspiration. To do this, you’ll need to add a call-to-action to your business plan conclusion. The call-to-action can be anything from “invest money today” to “join us as a partner.”

For example, the conclusion of a business plan for a coffee shop might include “try one of our specialty cold brews today.” This is a successful business plan conclusion example because it gives investors the opportunity to try your product to see if they really believe in what you’re offering.

Not all Business Plan Conclusion Examples Are at the End

Before printing out your business plan conclusion PDF, think about where you’re going to actually put your conclusion. This might come at the end of your executive summary, which is at the beginning of your business plan.

You also might wish to write a longer conclusion at the end of your business plan. Either is effective, though the executive summary does come first and is most easily digested. You might have the biggest opportunity to show your business prowess in a place most investors are going to read first.

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How To Write the Conclusion of a Business Plan

Your business plan’s conclusion should encapsulate your overall justification for why your venture will succeed in order to draw investors or motivate your staff. Additionally, it ought to give a short future outlook outlining your goals for development and growth. The conclusion should also restate your company’s key selling points and leave readers with a favorable impression.

How to write a business plan conclusion

When writing a business plan’s conclusion, adhere to these guidelines:

1. Decide where you want it to be

Choose whether you want the executive summary or the entire document to contain your business plan’s conclusion. Consider placing the conclusion at the end of the executive summary if you are writing a business plan to attract investors or raise money. The executive summary introduces the key points of the business plan and outlines the company’s funding requirements and conditions. It can be more persuasive to potential investors to place the conclusion at the end of this summary, and it also increases the likelihood that it will be read.

You might select a more conventional location for your conclusion at the end of the document if you are writing a business plan for an established company to track progress or provide information to a third party. In this case, your conclusion should review and highlight the company’s advantages.

2. Include the right information

Depending on whether your business is a startup looking to raise capital or an established organization evaluating goals, the information you include in your business plan conclusion will vary. New companies trying to get funding might include:

Established businesses might include information in their conclusions such as:

Not all conclusions need all these details. The most crucial information for the purpose of your business plan should be included, but the conclusion should be brief. When selecting what to include in your conclusion, keep your audience in mind. Focus on the value your company provides to investors, for instance, and the reasons why this opportunity is special. Focus on company leadership’s experience and ways to lower the lender’s risk when applying for a business loan.

3. Add facts and statistics

Facts, figures, and statistics should be used to support the conclusions in your business plan. Investors want evidence that your business can succeed and that they will see a return on their investment. Include details like your track record of expanding this or other businesses, or the information you used to calculate how much funding you need. This information is more convincing than assumptions or vague statements.

4. Maintain a positive tone

Your business plan’s conclusion should be formal and upbeat in nature. You want to convey your optimism and enthusiasm for the company’s success so that the reader will feel motivated or enthusiastic to support the business. Use language that is assertive and active and conveys your confidence in the business.

5. Include a call to action

At the conclusion of your essay, include a brief call to action that instructs the reader on what to do next. The reader should be motivated to support the business’s objectives in the manner you desire. You might conclude by saying something like, “Invest in the success of Harper Corps by joining us as a minority partner in WinTec Enterprises.” In your call to action, use action words and emphasize how the reader will benefit from taking that action.

6. Review your conclusion

Make sure your business plan’s conclusion is written with proper spelling, grammar, and punctuation by reading it after you’ve finished. You want it to flow naturally and be both concise and clear. Ask a friend or coworker who is not familiar with the objectives of your company to read it as well. Ask them if they have any questions about the book’s conclusion and whether reading it has piqued their interest or excitement. Then make improvements as needed.

What is a business plan conclusion?

The goal of a business plan conclusion is to persuade the reader of the company’s success by summarizing the plan’s advantages. The conclusion should highlight how the organization makes money and why it is a good investment because businesses typically produce business plans in order to obtain funding or investors. Businesses also create business plans to evaluate their performance or set new objectives.

In a business plan, the conclusion can be found at the end of the whole thing or at the end of the executive summary. The executive summary, which appears at the start of the business plan, provides an overview of what the reader can expect to learn and persuades them to continue reading. Some people conflate the executive summary and the conclusion, but there are several significant differences between the two.

Every business, whether new or established, should have a business plan with a succinct and focused conclusion.

Business plan conclusion example

Use this sample business plan conclusion as a model for your own plan’s conclusion, being sure to customize it to your target audience’s needs and requirements:

Expanding Bridgewater & Co. Our already prosperous company will be able to provide cutting-edge health technologies to more people who need them thanks to its expansion into the Denver metropolitan area. Buying this manufacturing facility in Denver gives us the chance to produce all of our goods internally and in a single location and ship them out quickly and effectively to the area. We want Sixty-Seven Investors to be a part of this exciting revolution because we have the unique ability to change lives. Investing in Bridgewater & Co. s expansion benefits Sixty-Seven Investors by:

We can save more lives if we work together, Bridgewater & Co. Products change, add to the community’s employment opportunities, and revolutionize the health technology sector. Invest with us if you share our vision for a more prosperous and healthy future.

Business Plan Writer Explains How to Write a Business Plan: Part 8 The Conclusion

How do you conclude a business plan presentation?

Conclusion. The conclusion of a business plan doesn’t necessarily need to be lengthy; in fact, it can be quite succinct. Your conclusion should restate the opportunity, highlight the plan’s key strengths, summarize your vision, and remind the reader of the reasons why your company is in a position to carry out the plan successfully.

What is summary in business plan?

One of the most crucial components of your plan is the executive summary, which is a synopsis of all the important sections of your business plan.

What should be done after finishing the business plan?

Make sure it connects to your purpose.
Begin to test and measure.
Use the 80/20 rule.
Learn something new (quickly)

What is recommendation in a business plan?

A business recommendation letter, also known as a reference letter, is an endorsement of the products or services that one company has provided to another business or individual.

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How To Write the Conclusion of a Business Plan

Business Plan Writer Explains How to Write a Business Plan: Part 8 The Conclusion

How to write a business plan conclusion

When writing a business plan’s conclusion, adhere to these guidelines:

1. Decide where you want it to be

2. Include the right information

Established businesses might include information in their conclusions such as:

3. Add facts and statistics

4. Maintain a positive tone

5. Include a call to action

6. Review your conclusion

What is a business plan conclusion?

Every business, whether new or established, should have a business plan with a succinct and focused conclusion.

Business plan conclusion example

Use this sample business plan conclusion as a model for your own plan’s conclusion, being sure to customize it to your target audience’s needs and requirements:

How do you conclude a business plan presentation?

What is summary in business plan?

One of the most crucial components of your plan is the executive summary, which is a synopsis of all the important sections of your business plan.

What should be done after finishing the business plan?

Make sure it connects to your purpose.
Begin to test and measure.
Use the 80/20 rule.
Learn something new (quickly)

What is recommendation in a business plan?

A business recommendation letter, also known as a reference letter, is an endorsement of the products or services that one company has provided to another business or individual.

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How to Write a Business Plan Executive Summary [Sample Template]

A good executive summary is the holy grail of good business plan writing. Even though it comes after you have written and thought through every other facet of your business, it is arguably the most important part of the puzzle. As its name implies, the executive summary is a brief overview of your business plan. Call it an introduction to your business and you would be very right.

The executive summary gives time-crunched executives or VCs that high-level overview that will either persuade them to read your plan further or toss it in a trashcan without a second thought. Even though the executive summary is the first thing that the readers of your business plan will go through, you should write it last because it summarizes everything from that start to the end of your business plan.

Also, it is usually the first and probably the most important thing that busy investors consider before deciding if your business plan is worth spending a minute on. Secondly, since it’s a summary, you will only be highlighting the main facets of what you have uncovered over the course of writing your business plan. Below is a list of what your executive summary should include:

Components of a Business Plan Executive Summary

Business concept (what you do or what you intend to do)
Business goals and vision (what you want to achieve)
Product/service description and differentiation (what you offer and what makes it different)
Target market (who you want to sell to)
Marketing plan (how you plan to reach your customers)
Current financial state (what you currently make in revenue—for existing business looking at expansion, or how much you already have on ground—for startups)
Projected financial state (what you foresee making in revenue)
The request (how much funds you are asking for)
The team (who runs your business)

Your business plan executive summary must provide brief information on the following areas of your business;

The target market : it has to describe the type of customers you will be targeting.
Business model : it should describe your products or services and what will make them appealing to the target market.
Marketing and sales strategy : it should touch briefly your plans for marketing your products or services.
The competition : since competition is a major part of business, so it has to describe how you plan on dealing with the completion and gaining market share. It should equally state your competitive advantage.
Financial analysis : it should summarize your financial plan
Owners/Staff : it should describe the owners and the key staff members and the expertise they bring to the venture.
Implementation plan : it should briefly outline the schedule for taking your business from the planning stage to opening your doors.
An overview of funding requirements : you need to state the amount of funding you need, and what the money would be used for.
Growth highlights : it should give any instances of growth and, if possible, illustrate that growth with graphs or charts.
Future Plans : This doesn’t have to be too detailed, but it should give anyone reading your summary an idea of where your business is heading and how you intend to get there.

Writing a business plan executive summary is not that difficult, you only need to include the summary of the details that were listed above. You executive summary should be arranged this way;

Writing a Business Plan Executive Summary – Sample Template

You can start by describing your company, your mission and vision statements. Include your Business Name and address. If you are lost for words on how to describe your company, think about how you want your employees, customers and the business community to view your company.

This intro paragraph should be attention-getting from the start. It is wise to bring in impressive attributes of your company, but be specific here. Potential investors will want to see real evidence of demonstrated skills and unique abilities. Use this section to highlight company or employee accolades, albeit briefly. Describe the organizational structure and name key employees.

The names and titles of key employees are sufficient; however, include a brief description of executive team members’ responsibilities and duties. Include a list of satellite offices, contact information for each location and how many employees would work in each location.

2. Your business offering

Write a description of what your business aims to offer to its target market. Here, you should give a description of the product or service the business expects to offer. Highlight the products or services in a way that sounds appealing and sets you apart from the competition. The aim of the executive summary is to intrigue the reader enough to read what the rest of the business plan holds.

3. Your finances

This section is where you now talk about the financial aspects of your business. Disclose all business partners, investors and banks you have business relationships with. Explain the role of each entity or individual, the amounts invested or financed, and fiduciary terms and responsibilities.

If you are proposing your business plan to additional lending institutions or investors, this information can strengthen your plan by illustrating confidence others have in your ability to operate a successful business. This section should also include sales and profit projections for the business. You are free to use charts or graphs to reflect this information if it would provide more insight than texts.

Construct the final section of your executive summary by drafting comments about your organization’s accomplishments, accolades or remarkable growth. In this section, briefly describe your plan for achieving your company’s future goals.

Having discussed how an executive plan is written, let’s go further by looking at tips on how to ensure that your executive summary is perfectly written.

8 Tips for Writing a Perfect Business Plan Executive Summary

A. you must ensure that your first paragraph is strong enough.

To attract the reader’s attention and compel them to read the rest of the summary. For example, you can start by stating a market problem that your business promises to fix.

b. Remember, it’s all a summary

So, keep it short. The business plan itself will provide the details. So, don’t waste the reader’s time or irritate them by adding unnecessary details in your executive summary.

c. Use strong and positive language

Don’t weaken or dilute your statements with inappropriate words. For example, instead of writing “Our business might just become the market winner in the next five years”, write “Our business is poised to become the market winner in the next five years.”

d. Although there is no standard page length for executive summaries

It is better to keep it within two pages. Always resist the temptation to stuff your business plan’s executive summary with details that are already covered in the rest of the plan. Remember, the summary is meant to present facts about your business and entice the reader to read the rest of the plan.

e. Fine-tune your executive summary after writing it

Read it aloud to yourself. Does it sound great to you? Does it sound clear and brief, but detailed ? If you are satisfied with it, let someone else who knows nothing about your business read it and give suggestions on how you can improve it.

f. Customize the executive summary for your target audience

If your motive is to entice investors, for instance, your summary should hammer on the benefits that investors stand to gain from the opportunity you are presenting to them. Also, use formal or informal language depending on what’s more appropriate for your target audience.

g. Read the executive summary aloud once again

Putting yourself in place of the reader this time. Does the summary trigger your interest in the business or put you off instantly? Does the summary sound too good to be true, due to the choice of words? After reading it thoroughly, make necessary adjustments.

h. Clear your vocabularies of any self-glorifying superlatives

Clichés, and overused expressions that you may not be able to back up. Avoid words like “ best ”, “ ground-breaking ”, “ cutting-edge ”, “ world class ”, etc. Investors and other readers see those words almost every day and they tend to overlook their real meanings.

In conclusion

When writing your executive summary, even though it comes first, but aim to write it last after you have written the rest of your plan. This is the only way to know what exactly you should include when writing it. You have already done the research, so use that when pulling together the salient points of the executive summary.

Also, ensure that you check, double-check and triple-check your executive summary for any errors. Grammatical and spelling errors should be eradicated. But more importantly, your financial projections should contain absolutely no errors. Just one slight financial error will make you an amateur to any savvy investor.

Again, don’t be afraid to let your passion or excitement for your business come through in your executive summary. Investors typically believe that it takes a certain kind of entrepreneur to make a successful business, so capitalize on your commitment to get the backing you need.

Where to write the conclusion of your business plan?

First of all, is there a conclusion to a business plan?

Do business plans have a conclusion?

Yes, but the conclusion of the business plan is not necessarily where you would expect it to be!

The conclusion of the business plan is not at the end of the plan but in the executive summary . And there are two good reasons for that.

Firstly because the executive summary contains the key points of your business plan - the rest of your plan is only there to reinforce and back the claims advanced in the executive summary - which makes it a natural place to conclude the plan.

Then (and mostly?) because the executive summary is very likely to be the only part that will get fully read in your plan!

That's for the form, now let's look at what goes into the conclusion of your business plan.

What is the content of a business plan's conclusion?

Well... it depends on the purpose of you business plan.

If you are writing a business plan to raise financing, then you need to specify the total funding requirements, the amount you already secured (from existing shareholders, banks, business partners, grants, etc.), and eventually an overview of the key terms you would like to obtain (minimum commitment, duration of the loan, or percentage of equity on offer, etc.).

If you are writing a business plan for a supplier or a key hire, then you can adopt a more traditional type of conclusion that simply reiterates and highlights the key strengths of you project.

What tool can I use to write my business plan?

A good way to write your business plan quickly without having to wonder what goes in each part is to use online business plan software . There are several advantages in doing so:

You are guided through the writing process by detailed instructions and examples for each part of the plan
You can be inspired by already-written business plan templates and examples
You can easily make your financial forecast by letting the software take care of the financial calculations for you, without errors
You get a professional document, formatted and ready to be sent to your bank or investors
It’s easy to track your forecast against the actual financial performance of your company, and to keep your plan up to date and relevant

If you're interested in using this type of solution, you can try our software for free by signing up here .

I hope this quick guide helped you to get a better understanding of how to write the conclusion of your business plan. You can find some additional information in our guide to writing a business plan .

Also on The Business Plan Shop

Free business plan template
Business plan vs. business model
How to write a five-year business plan?

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Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Write an Executive Summary (+ Examples)

March 21, 2024
Business Plan , How to Write

The executive summary is the cornerstone of any business plan, serving as a gateway for readers to understand the essence of your proposal.

It summarizes the plan’s key points into a digestible format, making it crucial for capturing the interest of investors, partners, and stakeholders.

In this comprehensive guide, we’ll explore what the executive summary is, why we use it, and also how you can create one for your business plan. Let’s dive in!

What is an Executive Summary?

An executive summary is a concise and compelling overview of a business plan (or simply a report), designed to provide readers, such as investors, partners, or upper management, with a quick and clear understanding of the document’s most critical aspects.

For a business plan, it summarizes the key points including the business overview , market analysis , strategy plan timeline and financial projections.

Typically, the executive summary is the first section of a business plan, but it should be written last to ensure it accurately reflects the content of the entire document.

The primary goal of an executive summary is to engage the reader’s interest and encourage them to read the full document.

It should be succinct, typically no more than one to two pages, and articulate enough to stand on its own, presenting the essence of the business proposal or report without requiring the reader to go through the entire document for basic understanding.

Why Do We Use It?

The executive summary plays a crucial role in whether a business plan opens doors to funding, partnerships, or other opportunities . It’s often the first (and sometimes the only) part of the plan that stakeholders read, making it essential for making a strong, positive first impression. As such, we use it in order to:

Capture Attention: Given the volume of business plans investors, partners, and lenders might receive, an executive summary’s primary function is to grab the reader’s attention quickly. It highlights the most compelling aspects of the business to encourage further reading.
Save Time: It provides a succinct overview of the business plan, allowing readers to understand the key points without going through the entire document. This is particularly beneficial for busy stakeholders who need to make informed decisions efficiently.
Facilitate Understanding: An executive summary distills complex business concepts and strategies into a concise format. Therefore, it makes it easier for readers to grasp the business’s core mission, strategic direction, and potential for success.
Driving Action: By summarizing the financial projections and funding requirements, an executive summary can effectively communicate the investment opportunity. Indeed the investment opportunity, whether to raise money from investors or a loan from a bank, is the most common reason why we prepare business plans.
Setting the Tone: The executive summary sets the tone for the entire business plan. A well-written summary indicates a well-thought-out business plan, reflecting the professionalism and competence of the management team.

How to Write an Executive Summary in 4 Simple Steps

Here’s a streamlined approach to crafting an impactful executive summary:

1. Start with Your Business Overview

Company Name: Begin with the name of your business.
Location: Provide the location of your business operations.
Business model: Briefly describe how you make money, the producfs and/or services your business offers.

2. Highlight the Market Opportunity

Target Market : Identify your target market and its size.
Market Trends : Highlight the key market trends that justify the need for your product or service.
Competitive Landscape : Describe how your business is positioned to meet this need effectively.

3. Present Your Management Team

Team Overview: Introduce the key members of your management team and their roles.
Experience: Highlight relevant experience and skills that contribute to the business’s success.

4. Include Financial Projections

Financial Summary: Provide a snapshot of key financial projections, including revenue, profits, and cash flow over the next three to five years.
Funding Requirements: If seeking investment, specify the amount needed and how it will be used.

2 Executive Summary Examples

Here are 2 examples you can use as an inspiration to create yours. These are taken from our coffee shop and hair salon business plan templates.

Coffee Shop Executive Summary

Hair Salon Executive Summary

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How To Write an Executive Summary With Example

Make Writing Your Executive Summary Easier With This Example

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

How To Write an Executive Summary

What to include in an executive summary, executive summary example.

The Balance / Jo Zhou

An executive summary is a brief overview at the beginning of your business plan. It should provide a short, concise summary of your business that captures the reader's attention and gives them an interest in learning more about it. See an example of a business plan's executive summary so you can begin writing one of your own.

Key Takeaways

An executive summary is a concise overview of the business plan.
Place the executive summary near the beginning of the business plan.
Before you write the executive summary, you'll have to write the rest of the business plan first.
The executive summary should contain all relevant information about the business, including name, mission, services offered, market, and financial projections.

The executive summary goes near the beginning of the business plan but is written last. To include a summary of the different parts of your business plan, you'll need to write them first.

When you write the executive summary, keep it under two pages. The executive summary should contain brief summaries of other sections of the plan.

The idea is to give a brief overview of your business first before going into detail about each of the different parts.

The executive summary should contain all of the important information about your business, such as:

Business name
Business location
Your mission as a company
A history of the company
Management and advisors
Services or products offered
The market for your offerings
Your business's competitive advantages
Your financial projections
Startup financing required, if any

Format the executive summary clearly and attractively, with headings for each section. Your word processing software may have a template you can use that will make your business plan look good.

It's always easier to write something if you can read an example first, so here's an executive summary example that you can use as a model for your own business plan's executive summary.

This executive summary is for a fictional company called Pet Grandma Inc.

Pet Grandma Inc. offers superior on-site pet sitting and exercising services for dogs and cats, providing the personal loving pet care that the owners themselves would provide if they were home. Our team will ensure that pet owners can take business trips or vacations knowing that their pets are in good hands.

Company and Management

Pet Grandma Inc. is headquartered in the City of West Vancouver and incorporated in the Province of British Columbia. The company is owned by partners Pat Simpson and Terry Estelle. Pat has extensive experience in animal care while Terry has worked in sales and marketing for 15 years.

The management of Pet Grandma Inc. consists of co-owners Pat Simpson and Terry Estelle. Both partners will be taking hands-on management roles in the company. In addition, we have assembled a board of advisors to provide management expertise. The advisors are:

Juliette LeCroix, partner at LeCroix Accounting LLP
Carey Boniface, veterinarian and partner at Little Tree Animal Care Clinic
John Toms, president of Toms Communications Ltd.

Our clients are dog owners and cat owners who choose to leave their pets at home when they travel, or who want their pets to have company when their owners are at work. Pet Grandma Inc. offers a variety of pet care services, all in the pet’s home environment, including:

Dog walking
Daily visits
24-hour care for days or weeks
Administration of medications by qualified staff
Emergency treatment in case of illness (arranged through veterinarians)
Plant watering
Mail collection
Garbage/recycling

Across Canada, the pet care business has seen an explosion of growth over the last three years. West Vancouver is an affluent area with a high pet density. Our market research has shown that nine out of 10 pet owners polled in West Vancouver would prefer to have their pets cared for in their own homes when they travel rather than be kenneled and six out of 10 would consider having a pet sitter provide company for their dog when they were at work.

Competitive Advantages

While there are currently eight businesses offering pet sitting in West Vancouver, only three of these offer on-site pet care and none offers “pet visit” services for working pet owners.

Pet Grandma ’s marketing strategy is to emphasize the quality of pet care we provide (“a Grandma for your pet!”) and the availability of our services. Dog owners who work, for instance, will come home to find happy, friendly companions who have already been exercised and walked, instead of demanding, whiny animals.

All pet services will be provided by animal care-certified staff.

All employees are insured and bonded.

Financial Projections

Based on the size of our market and our defined market area, our sales projections for the first year are $340,000. We project a growth rate of 10% per year for the first three years.

The salary for each of the co-owners will be $40,000. At startup, we will have six trained staff to provide pet services and expect to hire four more this year once financing is secured. To begin with, co-owner Pat Simpson will be scheduling appointments and coordinating services, but we plan to hire a full-time receptionist this year as well.

Already we have service commitments from more than 40 clients and plan to aggressively build our client base through newspaper, website, social media, and direct mail advertising. The loving, on-site professional care that Pet Grandma Inc. will provide is sure to appeal to cat and dog owners throughout the West Vancouver area.

Startup Financing Requirements

We are seeking an operating line of $150,000 to finance our first-year growth. Together, the co-owners have invested $62,000 to meet working capital requirements.

We earn commissions if you shop through the links below. Read more

How to Write an Executive Summary for a Business Plan

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 27, 2023 Updated on December 12, 2023

How to Write an Executive Summary for a Business Plan

Launching a business involves countless tasks, but a crucial early hurdle is writing a business plan . Many entrepreneurs who aren’t looking for funding think they can skip this step, but that’s never a good idea .

A sharp business plan is essentially a business owner’s commitment to and preparation for the road ahead, and the executive summary might be the most important part. Investors and lenders usually only read the executive summary, unless it succeeds in grabbing their interest.

Thus, if you’re looking for financing, an excellent executive summary is absolutely essential. But even if you’re not, writing a strong executive summary can help gather your thoughts and lessons learned. Lucky for you, this guide shows you just how to do it.

What is an Executive Summary?

The executive summary opens your business plan, but it’s the section you’ll write last. It summarizes the key points and highlights the most important aspects of your plan.

Again, often investors and lenders will only read the executive summary; if it doesn’t capture their interest they’ll stop reading, so it must be as compelling as possible, even at two pages or less.

What to Include in the Executive Summary

Several key points should be included in the executive summary.

1. The Business Opportunity

What problem are you solving in the market and for whom? Write a few sentences about the opportunity and your target market . This should be at the top of your executive summary after a very brief introduction of your concept and vision.

2. The Business Idea and Model

Provide specific information about your product or service, how it solves a market problem, and how you’ll sell it. Will it be one-time sales or a subscription? Focus on your product or service as a solution, discussing how it solves the problem and why it’s better than other solutions.

3. Company History

What have you done to this point? When you’re just getting started, this may be nothing more than coming up with the idea, choosing a business name , and forming a business entity. Highlight milestones you’ve achieved.

4. Market Summary

Discuss the state of the industry, market size, and projected growth. Include data points with links to sources. Also, touch upon why you chose your target market and the competitive landscape of your market. Don’t go into too much detail, just mention the most intriguing elements.

5. Competitive Advantage

Write a strong statement about how your company is going to stand out in the market – why will customers choose your product over those of competitors? This is extremely important to investors, so take your time on this one after you’ve done your full competitive analysis .

6. Objectives

Write a short list of specific goals that you plan to achieve in the short term, such as developing your product, launching a marketing campaign, or hiring a key person.

7. Management team

Provide a summary of your management team, their roles, and the relevant experience that they have to serve in those roles. Don’t be overly self-promotional here; just state the facts in a positive way.

8. Financial Highlights

Provide a summary of your financial plan including revenue and profit projections (best in bullet form) for at least three years and a break-even analysis in a simple chart form. If you’ve already made some sales, include your revenue numbers.

9. The “Ask”

Your “ask”, if applicable, is what you’re requesting from the investor or lender. You’ll include the amount you’d like and how it will be spent, such as “We are seeking $50,000 in seed funding to develop our beta product”.

It’s best not to specify the terms of funding you’re requesting, such as stating an equity offer. That will be a matter of negotiation.

10. Other Compelling Points

If there are any other points from your business plan that illustrate how your business will be unique and successful, be sure to include those as well. The executive summary should be as persuasive as possible.

If you finish your executive summary and it’s more than two pages long, cut it down. Investors and lenders aren’t looking for a long read; they want you to get to the point and to be “wowed” by your vision. That will persuade them to dig into your full plan.

So take all the time you need to write an excellent summary, then have somebody you trust review it to make sure it delivers. The future of your business could depend on it.

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How to Write a Conclusion for a Business Plan?

The conclusion of your business plan should summarize your overall argument for why your business will be successful to attract investors or inspire your employees. It should also provide a brief glimpse into the future, outlining your plans for expansion and growth. Finally, the conclusion should reiterate the unique selling points of your business and leave the readers with a positive impression.

Here are some tips on writing a conclusion for your business plan.

Table of Contents

1. Decide Where You Want it to be Placed

2. put the right information, 3. make it convincing by adding facts and statistics, 4. maintain a positive tone, 5. end with a call to action, 6. review your conclusion, business plan conclusion example, final thought.

Decide whether you want the conclusion of your business plan to be at the end of the complete document or at the end of the executive summary. Consider adding the conclusion at the end of the executive summary if you’re writing a business plan to attract investors or raise funds. The executive summary is typically the first thing investors will read, so adding the conclusion there will ensure that they see your most important points.

If you’re writing the business plan for internal purposes, such as to guide decision-making or track progress, then you may want to place the conclusion at the end of the complete document. This will allow readers to see the full context of your argument before reaching the conclusion.

The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will be successful and how you plan to achieve your goals. If you’re writing the business plan for investors, this is your chance to make a final pitch for why they should invest in your company.

If you’re writing the business plan for internal purposes, the conclusion can be more forward-looking. In this case, you may want to include your plans for expansion or growth. This will give readers a sense of where you see the business going in the future.

For example, your conclusion should put this information if you want to convince investors:

Current financial situation of your company
The needed funds for your company growth and expansion
Your target market and customers
Customers’ demand
How you make a difference from your competitors
The plan to increase your sales

And if you want to give managers an idea of where the company is headed, your conclusion should include:

Your company history and products
Future goals and objectives
Plans for expansion or growth
Timeline for achieving these goals

Not all conclusions need to include all of this information, but these are some of the most important points to include.

Reinforce your argument by adding some facts and statistics to back up your claims. This will make your conclusion more convincing and leave the reader with a positive impression of your business.

For example, if you’re trying to convince investors that your business is a good investment, you might include information about your company’s past financial performance or projections for future growth. If you’re trying to convince managers that your company is headed in the right direction, you might include information about your market share or customer satisfaction rates.

Keep the tone of your conclusion positive and optimistic. This will leave the reader with a good impression of your business and make them more likely to invest in or support your company.

For example, avoid phrases like “Even though we’ve had some setbacks, I’m confident that our business will be successful.” Instead, focus on the positive aspects of your business and your plans for the future. Phrases like “I’m confident that our business will be successful” or “I believe in our company’s potential” will leave the reader with a positive impression of your business.

The conclusion of your business plan should include a call to action. This is your opportunity to convince the reader to invest in or support your company.

For example, if you’re writing a business plan for investors, you might say something like “I invite you to invest in our company and join us on this exciting journey.” If you’re writing the business plan for internal purposes, you might say something like “I invite you to join me in working towards these exciting goals.”

This call to action should be brief and to the point. It should be clear what you’re asking the reader to do, and it should be convincing enough to make them want to do it.

After you’ve written your conclusion, take a step back and review what you’ve written. Make sure that your argument is clear and that all of the important information is included. Check for any typos or grammatical errors, and make sure that your tone is positive and optimistic.

If you’re writing the business plan for investors, ask someone else to read your conclusion and give you feedback. It’s important to make sure that your argument is clear and convincing, so get as much feedback as you can.

Once you’re happy with your conclusion, you’re ready to move on to the next section of your business plan.

Here’s an example of a conclusion for a business plan:

“The company’s management is optimistic that it will be able to meet its aggressive sales targets, with total sales of $10 Million, $15 Million, and $20 Million in 2022, 2023, and 2024, respectively.

Furthermore, we have carefully analyzed its market, potential clients, and ability to increase its sales and market share in our industry. The Company has the potential to provide high ROE to potential investors due to its unique selling point that meets customers’ demand, aggressive marketing strategy, and makes a difference from competitors.

The management team invites you to invest in the company and join us on this exciting journey. With your support, we believe that we can achieve our goals and create shareholder value. Thank you for your time and consideration.

The Company will need to raise early money in order to become an industry leader. This money will go toward startup expenditures, building a legitimate storefront, and expanding the company’s infrastructure, product development, and marketing.

The company will be able to achieve its success in 3 years based on the funding requirements.

Assuming all goes according to plan, the management team is confident that it will be able to generate significant returns for its investors.”

The conclusion of your business plan is your opportunity to briefly summarize your company and its potential for success. It should include information about your current financial situation, your target market, and your plans for expansion or growth. You should also include some facts and statistics to back up your claims. Keep the tone positive and optimistic, and end with a call to action.

With this information, hope you can write a convincing conclusion that will leave the reader eager to invest in or support your company.

Jessica D. Davis

My name is Jessica D. Davis, as a writer and editor, I'd like to create a place where other writers and I can talk about business, investing, health, career, lifestyle, home improvement and other topics.

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How to write an executive summary, with examples

The best way to do that is with an executive summary. If you’ve never written an executive summary, this article has all you need to know to plan, write, and share them with your team.

What is an executive summary?

An executive summary is an overview of a document. The length and scope of your executive summary will differ depending on the document it’s summarizing, but in general an executive summary can be anywhere from one to two pages long. In the document, you’ll want to share all of the information your readers and important stakeholders need to know.

Imagine it this way: if your high-level stakeholders were to only read your executive summary, would they have all of the information they need to succeed? If so, your summary has done its job.

You’ll often find executive summaries of:

Business cases

Project proposals

Research documents

Environmental studies

Market surveys

In general, there are four parts to any executive summary:

Start with the problem or need the document is solving.

Outline the recommended solution.

Explain the solution’s value.

Wrap up with a conclusion about the importance of the work.

What is an executive summary in project management?

In project management, an executive summary is a way to bring clarity to cross-functional collaborators, team leadership, and project stakeholders . Think of it like a project’s “ elevator pitch ” for team members who don’t have the time or the need to dive into all of the project’s details.

The main difference between an executive summary in project management and a more traditional executive summary in a business plan is that the former should be created at the beginning of your project—whereas the latter should be created after you’ve written your business plan. For example, to write an executive summary of an environmental study, you would compile a report on the results and findings once your study was over. But for an executive summary in project management, you want to cover what the project is aiming to achieve and why those goals matter.

The same four parts apply to an executive summary in project management:

Start with the problem or need the project is solving. Why is this project happening? What insight, customer feedback, product plan, or other need caused it to come to life?

Outline the recommended solution, or the project’s objectives. How is the project going to solve the problem you established in the first part? What are the project goals and objectives?

Explain the solution’s value. Once you’ve finished your project, what will happen? How will this improve and solve the problem you established in the first part?

Wrap up with a conclusion about the importance of the work. This is another opportunity to reiterate why the problem is important, and why the project matters. It can also be helpful to reference your audience and how your solution will solve their problem. Finally, include any relevant next steps.

If you’ve never written an executive summary before, you might be curious about where it fits into other project management elements. Here’s how executive summaries stack up:

Executive summary vs. project plan

A project plan is a blueprint of the key elements your project will accomplish in order to hit your project goals and objectives. Project plans will include your goals, success metrics, stakeholders and roles, budget, milestones and deliverables, timeline and schedule, and communication plan .

An executive summary is a summary of the most important information in your project plan. Think of the absolutely crucial things your management team needs to know when they land in your project, before they even have a chance to look at the project plan—that’s your executive summary.

Executive summary vs. project overview

Project overviews and executive summaries often have similar elements—they both contain a summary of important project information. However, your project overview should be directly attached to your project. There should be a direct line of sight between your project and your project overview.

While you can include your executive summary in your project depending on what type of project management tool you use, it may also be a stand-alone document.

Executive summary vs. project objectives

Your executive summary should contain and expand upon your project objectives in the second part ( Outline the recommended solution, or the project’s objectives ). In addition to including your project objectives, your executive summary should also include why achieving your project objectives will add value, as well as provide details about how you’re going to get there.

The benefits of an executive summary

You may be asking: why should I write an executive summary for my project? Isn’t the project plan enough?

Well, like we mentioned earlier, not everyone has the time or need to dive into your project and see, from a glance, what the goals are and why they matter. Work management tools like Asana help you capture a lot of crucial information about a project, so you and your team have clarity on who’s doing what by when. Your executive summary is designed less for team members who are actively working on the project and more for stakeholders outside of the project who want quick insight and answers about why your project matters.

An effective executive summary gives stakeholders a big-picture view of the entire project and its important points—without requiring them to dive into all the details. Then, if they want more information, they can access the project plan or navigate through tasks in your work management tool.

How to write a great executive summary, with examples

Every executive summary has four parts. In order to write a great executive summary, follow this template. Then once you’ve written your executive summary, read it again to make sure it includes all of the key information your stakeholders need to know.

1. Start with the problem or need the project is solving

At the beginning of your executive summary, start by explaining why this document (and the project it represents) matter. Take some time to outline what the problem is, including any research or customer feedback you’ve gotten . Clarify how this problem is important and relevant to your customers, and why solving it matters.

For example, let’s imagine you work for a watch manufacturing company. Your project is to devise a simpler, cheaper watch that still appeals to luxury buyers while also targeting a new bracket of customers.

Example executive summary:

In recent customer feedback sessions, 52% of customers have expressed a need for a simpler and cheaper version of our product. In surveys of customers who have chosen competitor watches, price is mentioned 87% of the time. To best serve our existing customers, and to branch into new markets, we need to develop a series of watches that we can sell at an appropriate price point for this market.

2. Outline the recommended solution, or the project’s objectives

Now that you’ve outlined the problem, explain what your solution is. Unlike an abstract or outline, you should be prescriptive in your solution—that is to say, you should work to convince your readers that your solution is the right one. This is less of a brainstorming section and more of a place to support your recommended solution.

Because you’re creating your executive summary at the beginning of your project, it’s ok if you don’t have all of your deliverables and milestones mapped out. But this is your chance to describe, in broad strokes, what will happen during the project. If you need help formulating a high-level overview of your project’s main deliverables and timeline, consider creating a project roadmap before diving into your executive summary.

Continuing our example executive summary:

Our new watch series will begin at 20% cheaper than our current cheapest option, with the potential for 40%+ cheaper options depending on material and movement. In order to offer these prices, we will do the following:

Offer watches in new materials, including potentially silicone or wood

Use high-quality quartz movement instead of in-house automatic movement

Introduce customizable band options, with a focus on choice and flexibility over traditional luxury

Note that every watch will still be rigorously quality controlled in order to maintain the same world-class speed and precision of our current offerings.

3. Explain the solution’s value

At this point, you begin to get into more details about how your solution will impact and improve upon the problem you outlined in the beginning. What, if any, results do you expect? This is the section to include any relevant financial information, project risks, or potential benefits. You should also relate this project back to your company goals or OKRs . How does this work map to your company objectives?

With new offerings that are between 20% and 40% cheaper than our current cheapest option, we expect to be able to break into the casual watch market, while still supporting our luxury brand. That will help us hit FY22’s Objective 3: Expanding the brand. These new offerings have the potential to bring in upwards of three million dollars in profits annually, which will help us hit FY22’s Objective 1: 7 million dollars in annual profit.

Early customer feedback sessions indicate that cheaper options will not impact the value or prestige of the luxury brand, though this is a risk that should be factored in during design. In order to mitigate that risk, the product marketing team will begin working on their go-to-market strategy six months before the launch.

4. Wrap up with a conclusion about the importance of the work

Now that you’ve shared all of this important information with executive stakeholders, this final section is your chance to guide their understanding of the impact and importance of this work on the organization. What, if anything, should they take away from your executive summary?

To round out our example executive summary:

Cheaper and varied offerings not only allow us to break into a new market—it will also expand our brand in a positive way. With the attention from these new offerings, plus the anticipated demand for cheaper watches, we expect to increase market share by 2% annually. For more information, read our go-to-market strategy and customer feedback documentation .

Example of an executive summary

When you put it all together, this is what your executive summary might look like:

[Product UI] Example executive summary in Asana (Project Overview)

Common mistakes people make when writing executive summaries

You’re not going to become an executive summary-writing pro overnight, and that’s ok. As you get started, use the four-part template provided in this article as a guide. Then, as you continue to hone your executive summary writing skills, here are a few common pitfalls to avoid:

Avoid using jargon

Your executive summary is a document that anyone, from project contributors to executive stakeholders, should be able to read and understand. Remember that you’re much closer to the daily work and individual tasks than your stakeholders will be, so read your executive summary once over to make sure there’s no unnecessary jargon. Where you can, explain the jargon, or skip it all together.

Remember: this isn’t a full report

Your executive summary is just that—a summary. If you find yourself getting into the details of specific tasks, due dates, and attachments, try taking a step back and asking yourself if that information really belongs in your executive summary. Some details are important—you want your summary to be actionable and engaging. But keep in mind that the wealth of information in your project will be captured in your work management tool , not your executive summary.

Make sure the summary can stand alone

You know this project inside and out, but your stakeholders won’t. Once you’ve written your executive summary, take a second look to make sure the summary can stand on its own. Is there any context your stakeholders need in order to understand the summary? If so, weave it into your executive summary, or consider linking out to it as additional information.

Always proofread

Your executive summary is a living document, and if you miss a typo you can always go back in and fix it. But it never hurts to proofread or send to a colleague for a fresh set of eyes.

In summary: an executive summary is a must-have

Executive summaries are a great way to get everyone up to date and on the same page about your project. If you have a lot of project stakeholders who need quick insight into what the project is solving and why it matters, an executive summary is the perfect way to give them the information they need.

For more tips about how to connect high-level strategy and plans to daily execution, read our article about strategic planning .

Related resources

How to accomplish big things with long-term goals

Smooth product launches are simpler than you think

What is stakeholder analysis and why is it important?

How Asana uses work management to optimize resource planning

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Walmart Health Is Closing

April 30, 2024

BENTONVILLE, Ark., April 30, 2024 — Back in 2019, we launched Walmart Health centers. During our five-year journey, we made meaningful impacts with patients while continuing to learn, pivot and evolve. While our mission to help people save money and live better remains, today we are sharing the difficult decision to close Walmart Health and Walmart Health Virtual Care. Through our experience managing Walmart Health centers and Walmart Health Virtual Care, we determined there is not a sustainable business model for us to continue.

The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – the patients who receive care, the associates and providers who deliver care and the communities who supported us along the way. This is a difficult decision, and like others, the challenging reimbursement environment and escalating operating costs create a lack of profitability that make the care business unsustainable for us at this time.

Our priority will be ensuring the people and communities who are impacted are treated with the utmost respect, compassion and support throughout the transition. We do not yet have a specific date for when each center will close but will share as soon as decisions are made.

While we will no longer operate health centers, we will take what we learned as we provide trusted health and wellness services across the country through our nearly 4,600 Pharmacies and more than 3,000 Vision Centers. For 40 years, we have provided these high quality, accessible and affordable points of care that are integral to their respective communities.

Over the past few years, the importance of Pharmacies has continued to grow, and we have expanded the clinical capabilities of the services we provide. We continue to offer immunizations and have grown to provide Testing and Treatment services, access to specialty pharmacy medication and care, as well as other essential services such as medication therapy management and a variety of health screenings. With more than 4,000 of our stores in medical provider shortage areas, our pharmacies are often the front door of healthcare.
Our optical business, which is growing and evolving to serve customers how and when they want, recently expanded with more than 200 Vision Centers brought under Walmart ownership. We also launched a suite of optical tools, including virtual try-on capabilities that make getting a pair of glasses even easier.

Our culture of innovating and trying new formats and services has helped our company become stronger and better able to serve customers. We will continue to innovate as we grow our core businesses and launch even more services like the Walmart Healthcare Research Institute and health programs to join our fresh food and OTC offerings in helping our customers live better.

Today and in the coming days, we are focused on continuity of care for patients and providing impacted associates with respect and assistance as we begin the closing process of the health care centers. The associates and providers have made an incredible difference for their patients and communities, and they are a priority:

All associates are eligible to transfer to any other Walmart or Sam’s Club location.
All associates will be paid for 90 days, unless they transfer to another location during that time or leave the company.
After 90 days, if they do not transfer or leave, eligible associates will receive severance benefits.
Our provider partners will continue to serve existing patients while clinics are open. Through their respective employers, these providers will be paid for 90 days, after which eligible providers will receive transition payments.

We are deeply grateful to these associates and providers for their caring service to patients in our communities and to the patients who trusted us with their care.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com , on Facebook at facebook.com/walmart , on X (formerly known as Twitter) at twitter.com/walmart , and on LinkedIn at linkedin.com/company/walmart .

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News in pursuit of truth

Plan for home-based cannabis business in Rutland leads to fight among neighbors

Memo from the mayor

Doenges, elected Rutland mayor in March 2023, said he had never exerted influence on Strniste to grant Watkins a business permit for his home-based cannabis cultivation. Doenges acknowledged he and Watkins are friends, and they’ve explored going into various businesses together, but said he issued a memo to Strniste and other city officials in February, underscoring that city hall should not give Watkins preferential treatment in the permitting process.

Doenges started off the memo by saying he had heard concerns about Watkins’ proposed cannabis business, and people knew they were friends.

“While it is true that there is a pre-existing relationship with Mr. Watkins, I want to emphasize that this relationship has not and will not influence the permit process here at City Hall,” Doenges wrote in the Feb. 8 memo, which was also addressed to the Rutland public works commissioner, building inspector and city attorney.

Doenges also said he’d chosen to maintain distance in the case. “I have and will continue to abstain from any discussions or decisions regarding Mr. Watkins’ zoning permit approvals to avoid any potential conflicts of interest or perceived biases,” according to the memo, which Strniste provided to VTDigger.

Doenges said he and Watkins discussed setting up a cannabis cultivation operation in the town of West Rutland last year, but not in the city of Rutland. He said those plans were reflected in state business filings.

Business record s with the Vermont Secretary of State’s Office show that a domestic limited liability company was formed in April 2023 by the mayor’s wife, Sara Doenges; Watkins’ stepdaughter and a member of the Rutland Board of Aldermen, Kiana McClure; and Tipton, who is now suing the mayor and Watkins. The company was classified under the agriculture industry, as “all other miscellaneous crop farming.”

The business venture “did not end up working out,” Doenges said in an interview. When asked, the mayor said he did not know that Watkins had pivoted to setting up a cannabis cultivation site at his residential property until he learned of it through the municipal permitting process.

He and Watkins both deny breaching a contract with Tipton or that they owe him any money.

Doenges said he personally believes Watkins’ residential neighborhood was not the appropriate place to set up a cannabis-growing site. “I don’t know that that type of operation is a good fit in that area of the city,” he said, adding that he remains neutral on the issue in his role as mayor.

Doenges maintains there is no evidence of wrongdoing on his part, but that some community members are roping him into the Watkins case as a strategy to win their board appeal.

“I never thought that people would use my name to try to win their fight on the permitting process, like they had,” Doenges said. “I definitely didn’t think my name would get dragged into it because of a past connection.”

Rick Smyrski, who is serving as spokesperson for the group of 14 neighbor appellants, doesn’t believe Doenges swayed the permitting process for Watkins. But at the same time, he said the mayor should have been more transparent about his plans to set up a cannabis business with Watkins before those were made public by the Tipton lawsuit.

“I don’t believe he abused his position,” Smyrski said of the mayor. “I just don’t think that, you know, him not disclosing this looks very good.”

Taking the case to court

If Smyrski and his group lose their appeal with the Development Review Board, he said they intend to bring the case to the Vermont Environmental Court , which would have jurisdiction on the matter. Bixby said his client, Kelley, would also appeal.

Watkins has the same plan if he loses on the board level. “I absolutely, 110%, am not backing down,” he told VTDigger.

If the case goes to court, it would be one of the first lawsuits involving the state’s relatively young retail cannabis industry, said James Pepper, chair of the Vermont Cannabis Control Board . Litigation, he said, can clarify questions with the law and how it’s applied to the cannabis industry.

“We haven’t seen any real litigation around this yet.” Pepper said. “Maybe Rutland will be a test case.”

Strniste, the city’s planning and zoning administrator, said he decided to issue Watkins a home business permit after evaluating the impact his proposed operation would have in the neighborhood. He said he considered factors such as loud noises and odors, then made a decision in consultation with the city attorney and outside counsel.

Strniste said he also followed state government guidance that cannabis businesses not receive unique scrutiny as Vermont was working to support the industry’s growth.

“When all the cannabis stuff came down from the state, it said that we were supposed to treat cannabis as if it was any other product,” he said. “Take cannabis out of this analysis and substitute in tomato plants. The calculus, the perception, changes a little bit.”

Strniste said he advised Watkins to apply for a home business permit, rather than one as a cottage industry, after a few days of having reviewed local regulations. Strniste, who was appointed to his position by the former mayor, David Allaire, said he never felt any pressure from Doenges to rule one way or the other in Watkins’ case.

“I’ve always understood his partnership with Fred Watkins dealt with dealings outside the city and never inside the city,” Strniste said.

Despite municipal officials’ directives, however, Watkins believes state law allows him to operate a cannabis cultivation site at home without the need for a permit. He also likens the situation to planting tomatoes in one’s yard before selling them at a market.

“You don’t need a permit to grow a garden in your yard,” he said.

Watkins denies his neighbors’ allegations that his indoor cannabis-growing operation would bring nuisance to the neighborhood. He has told the Development Review Board that the equipment he’d use wouldn’t create extra noise and an air filter would eliminate any smell. And because it’s a wholesale operation, Watkins said, he would deliver to dispensaries and no customers would be coming to his home.

He also dismissed public safety concerns over the business. “There’s no criminal activity in marijuana,” Watkins said, but added that he has installed multiple surveillance cameras and security alarms on his property. “The neighbors are more secure right now,” he said.

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Executive summary

Electric car sales
Electric car availability and affordability
Electric two- and three-wheelers
Electric light commercial vehicles
Electric truck and bus sales
Electric heavy-duty vehicle model availability
Charging for electric light-duty vehicles
Charging for electric heavy-duty vehicles
Battery supply and demand
Battery prices
Electric vehicle company strategy and market competition
Electric vehicle and battery start-ups
Vehicle outlook by mode
Vehicle outlook by region
The industry outlook
Light-duty vehicle charging
Heavy-duty vehicle charging
Battery demand
Electricity demand
Oil displacement
Well-to-wheel greenhouse gas emissions
Lifecycle impacts of electric cars

Cite report

IEA (2024), Global EV Outlook 2024 , IEA, Paris https://www.iea.org/reports/global-ev-outlook-2024, Licence: CC BY 4.0

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Growth in electric car sales remains robust as major markets progress and emerging economies ramp up.

Electric car sales keep rising and could reach around 17 million in 2024, accounting for more than one in five cars sold worldwide. Electric cars continue to make progress towards becoming a mass-market product in a larger number of countries. Tight margins, volatile battery metal prices, high inflation, and the phase-out of purchase incentives in some countries have sparked concerns about the industry’s pace of growth, but global sales data remain strong. In the first quarter of 2024, electric car sales grew by around 25% compared with the first quarter of 2023, similar to the year-on-year growth seen in the same period in 2022. In 2024, the market share of electric cars could reach up to 45% in China, 25% in Europe and over 11% in the United States, underpinned by competition among manufacturers, falling battery and car prices, and ongoing policy support.

Quarterly electric car sales by region, 2021-2024

Growth expectations for 2024 build on a record year: in 2023, global sales of electric cars neared 14 million, reaching 18% of all cars sold. This is up from 14% in 2022. Electric car sales in 2023 were 3.5 million higher than in 2022, a 35% year-on-year increase. This indicates robust growth even as many major markets enter a new phase, with uptake shifting from early adopters to the mass market. Over 250 000 electric cars were sold every week last year, more than the number sold in a year just a decade ago. Chinese carmakers produced more than half of all electric cars sold worldwide in 2023, despite accounting for just 10% of global sales of cars with internal combustion engines.

The pace at which electric car sales pick up in emerging and developing economies outside China will determine their global success. The vast majority of electric car sales in 2023 were in China (60%), Europe (25%) and the United States (10%). By comparison, these regions accounted for around 65% of total car sales worldwide, showing that sales of electric models remain more geographically concentrated than those of conventional ones. While electric car sales in emerging economies have been lagging those in the three big markets, growth picked up in 2023 in countries such as Viet Nam (around 15% of all cars sold) and Thailand (10%). In emerging economies with large car markets, shares are still relatively low, but several factors point to further growth. Policy measures such as purchase subsidies and incentives for electric vehicle (EV) and battery manufacturing are playing a key role. In India (where electric cars have a 2% market share), the Production Linked Incentives (PLI) Scheme is supporting domestic manufacturing. In Brazil (3% share), Indonesia, Malaysia (2% share each), and Thailand, cheaper models, mainly from Chinese brands, are underpinning uptake. In Mexico, EV supply chains are rapidly developing, stimulated by access to subsidies from the US Inflation Reduction Act (IRA).

Policy support is boosting industry investment, building confidence that rapid electrification will continue

Every other car sold globally in 2035 is set to be electric based on today’s energy, climate and industrial policy settings , as reflected in the IEA’s Stated Policies Scenario. This has significant impacts on the car fleet. As soon as 2030, almost one in three cars on the roads in China is electric in this scenario, and almost one in five in both the United States and European Union. The rapid uptake of EVs of all types – cars, vans, trucks, buses and two/three-wheelers – avoids 6 million barrels per day (mb/d) of oil demand in the Stated Policies Scenario in 2030, and over 10 mb/d in 2035. This is equivalent to the amount of oil used for road transport in the United States today. Recent policy developments continue to reinforce expectations for swift electrification, such as new emissions standards adopted in Canada, the European Union and the United States over the past year. Industrial incentives – such as those in the US IRA, the EU Net Zero Industry Act, China’s 14th Five-Year Plan, and India’s PLI scheme – also encourage adding value and creating jobs across EV supply chains in those economies. If all the national energy and climate targets made by governments are met in full and on time, as in the Announced Pledges Scenario, two-thirds of all vehicles sold in 2035 could be electric, avoiding around 12 mb/d of oil.

Expectations of strong growth are bolstering investment in the EV supply chain. Recent reporting shows that from 2022 to 2023, investment announcements in EV and battery manufacturing totalled almost USD 500 billion, of which around 40% has been committed. Over 20 major car manufacturers, representing more than 90% of global car sales in 2023, have set electrification targets. Taking the targets of all the largest automakers together, more than 40 million electric cars could be sold in 2030, which would meet the level of deployment projected under today’s policy settings.

Enough battery manufacturing capacity has reached a final investment decision to deliver on announced pledges from automakers and governments globally. Thanks to high levels of investment in the past 5 years, global EV battery manufacturing capacity far exceeded demand in 2023, at around 2.2 terawatt-hours and 750 gigawatt-hours, respectively. Demand is likely to grow quickly: up seven times by 2035 compared with 2023 in the Stated Policies Scenario, nine times in the Announced Pledges Scenario, and 12 times in the Net Zero Emissions by 2050 Scenario, which lays out a pathway to reach net zero energy sector emissions by mid-century. Manufacturing capacity appears capable of keeping pace with demand: committed and existing battery manufacturing capacity alone are practically aligned with the needs in a net zero pathway in 2030. Such prospects are opening significant opportunities across the supply chain for battery and mining companies, including in emerging markets outside China, although surplus capacity has been hurting margins and may lead to further market consolidation.

The pace of the transition to electric vehicles hinges on their affordability

Electric cars are getting cheaper as competition intensifies, particularly in China, but they remain more expensive than cars with internal combustion engines in other markets. A rapid transition to EVs will require bringing to market more affordable models. In China, we estimate that more than 60% of electric cars sold in 2023 were already cheaper than their average combustion engine equivalent. However, electric cars remain 10% to 50% more expensive than combustion engine equivalents in Europe and the United States, depending on the country and car segment. In 2023, two-thirds of available electric models globally were large cars, pick-up trucks or sports utility vehicles, pushing up average prices. When exactly price parity is reached is subject to a range of market variables, but current trends suggest that it could be reached by 2030 in major EV markets outside China for most models.

Price gap between the sales-weighted average price of conventional and electric cars in selected countries, before subsidy, by size, in 2018 and 2022

The pricing strategies of car manufacturers will be crucial for improving affordability, as will the pace of EV battery price decline. Turmoil in battery metal markets in 2022 led to the first price increase for lithium-ion packs, which became 7% more expensive than in 2021. In 2023, however, the prices of the key metals used to make batteries dropped, leading to a near-14% fall in pack prices year-on-year. China still supplies the cheapest batteries, but prices across regions are converging as batteries become a globalised commodity. Lithium-iron-phosphate batteries – which are significantly cheaper than those based on lithium, nickel, manganese and cobalt oxide – accounted for over 40% of global EV sales by capacity in 2023, more than double their share in 2020. Looking ahead, technological innovation will remain important for scaling up novel designs and chemistries such as sodium-ion batteries, which could cost as much as 20% less than lithium-based batteries without requiring any lithium.

In developing economies outside China, more affordable electric car models are arriving, and the future of electric two- and three-wheelers already looks bright. In 2023, 55% to 95% of the electric car sales across major emerging and developing economies were large models that are unaffordable for the average consumer, hindering mass-market uptake. However, smaller and much more affordable models launched in 2022 and 2023 have quickly become bestsellers, especially those by Chinese carmakers expanding overseas. Affordable electric two- and three-wheelers are also already available, helping deliver immediate benefits such as improved air quality and emissions reductions. Around 1.3 million electric two-wheelers were sold in India and Southeast Asia in 2023, accounting for 5% and 3% of total sales, respectively. One in five three-wheelers sold globally in 2023 was electric, and nearly 60% of those sold in India, boosted by the Faster Adoption and Manufacturing of Electric Vehicles (FAME II) subsidy scheme.

As electric vehicle markets mature, second-hand electric cars will become more widely available . In 2023, the market size for used electric cars was around 800 000 in China, 400 000 in the United States, and over 450 000 across France, Germany, Italy, Spain, the Netherlands and the United Kingdom. The prices of used electric cars are falling quickly and becoming competitive with combustion engine equivalents. Looking ahead, international trade of used electric cars is also expected to increase, including to emerging and developing economies outside of China.

The battery recycling industry is getting ready for the 2030s. Recycling and reuse are needed for supply chain sustainability and security. Many technology developers are seeking to position themselves in EV end-of-life markets, but planned locations do not always align with where EV retirement may occur. Global battery recycling capacity reached 300 gigawatt-hours in 2023. If all announced projects materialise, it could exceed 1 500 gigawatt-hours in 2030, of which 70% would be in China. Globally, announced recycling capacity is more than three times the supply of batteries that could potentially be recycled in 2030, as EVs reach their end of life in the Announced Pledges Scenario. However, EV battery retirement is expected to grow rapidly from the second half of the 2030s.

The roll-out of public charging needs to keep pace with EV sales

The global number of installed public charging points was up 40% in 2023 relative to 2022, and growth for fast chargers outpaced that of slower ones . In major EV markets, the deployment of charging points is continuing apace thanks to targeted policies. Broad, affordable access to public charging infrastructure will be needed for a mass-market switch to electric transport and to enable longer journeys – even if most charging continues to take place privately in residential and workplace settings. To reach EV deployment levels in the Announced Policies Scenario, public charging needs to increase sixfold by 2035.

As more electric heavy-duty vehicles such as trucks and large buses hit the road, dedicated and flexible charging is needed. In 2023, electric buses accounted for 3% of total bus sales. Electric truck sales jumped 35% compared with 2022, accounting for about 3% of truck sales in China and 1.5% in Europe. Under today’s policy settings, the stock of electric buses increases sevenfold by 2035 and that of electric trucks around thirtyfold, supported by tougher emissions standards in the United States and European Union. This level of deployment could require a twentyfold jump in charging capacity by 2035 – not only in depots, but also along main transit routes to enable long-distance trucking. Increasing heavy-duty charging has important implications for expanding and operating electrical grids, with opportunities for greater flexibility and renewables integration. Policy support, careful planning and co-ordination will be essential to ensure a secure, affordable and low-emissions supply of electricity with limited strain on local grids.

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Walmart is shuttering all its 51 health centers and ending virtual care services as Amazon leans into the space

Walmart will shut down the health clinics it has at 51 stores across five states.
The retailer cited a "challenging reimbursement environment and escalating operating costs ."
The move reverses recent plans to double the number of of clinics at its retail stores.

Walmart says it will shut down the 51 health clinics it has at retail stores across five states, as well as its virtual care operation as the business has become "unsustainable."

"The challenging reimbursement environment and escalating operating costs create a lack of profitability," the company said Tuesday.

The announcement did not provide a specific date for the closures, but sources told the Dallas Morning News and CNBC they would happen over the next 45 to 90 days.

Watch: Walmart shooter started the massacre in a staff break room

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May 3, 2024 • 25:33 The Protesters and the President
May 2, 2024 • 29:13 Biden Loosens Up on Weed
May 1, 2024 • 35:16 The New Abortion Fight Before the Supreme Court
April 30, 2024 • 27:40 The Secret Push That Could Ban TikTok
April 29, 2024 • 47:53 Trump 2.0: What a Second Trump Presidency Would Bring
April 26, 2024 • 21:50 Harvey Weinstein Conviction Thrown Out
April 25, 2024 • 40:33 The Crackdown on Student Protesters
April 24, 2024 • 32:18 Is $60 Billion Enough to Save Ukraine?
April 23, 2024 • 30:30 A Salacious Conspiracy or Just 34 Pieces of Paper?
April 22, 2024 • 24:30 The Evolving Danger of the New Bird Flu
April 19, 2024 • 30:42 The Supreme Court Takes Up Homelessness
April 18, 2024 • 30:07 The Opening Days of Trump’s First Criminal Trial

The Protesters and the President

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Over the past week, students at dozens of universities held demonstrations, set up encampments and, at times, seized academic buildings. In response, administrators at many of those colleges decided to crack down and called in the local police to detain and arrest demonstrators.

As of Thursday, the police had arrested 2,000 people across more than 40 campuses, a situation so startling that President Biden could no longer ignore it.

Jonathan Wolfe, who has been covering the student protests for The Times, and Peter Baker, the chief White House correspondent, discuss the history-making week.

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As crews cleared the remnants of an encampment at U.C.L.A., students and faculty members wondered how the university could have handled protests over the war in Gaza so badly .

Biden denounced violence on campus , breaking his silence after a rash of arrests.

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COMMENTS

How To Write the Conclusion of a Business Plan (With Tips)
1. Decide where you want it to be. Determine whether you want your business plan conclusion to be at the end of the executive summary or the end of the entire document. If you are creating a business plan to get investors or raise money, consider putting the conclusion at the end of the executive summary. The executive summary introduces the ...
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