business plan for startup beauty supply store

Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Beauty Supply Store Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Beauty Supply Store Plan Here

You’ve come to the right place to create your beauty supply store business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty supply store businesses.

Below are links to each section of your beauty supply store business plan template:

Next Section: Executive Summary >

Beauty Supply Store Business Plan FAQs

What is a beauty supply store business plan.

A beauty supply store business plan is a plan to start and/or grow your beauty supply store business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty supply store business plan using our Beauty Supply Store Business Plan Template here .

What Are the Main Types of Beauty Supply Stores?

There are many types of beauty supply stores. Some beauty supply stores focus on name brand products and tend to be on the higher side of the retail spectrum while other beauty supply stores provide lesser known brands at discount prices. Other beauty supply companies focus on specific consumers and have a smaller, yet specific target market and other beauty supply stores are in the middle of the high end store and discount store options.

What Are the Main Sources of Revenue and Expenses for a Beauty Supply Store Business?

The primary source of revenue for beauty supply stores are the products sold at the store.

The key expenses for a beauty supply store business are the cost of purchasing the product inventory. Other expenses are the overhead costs for employees, rent, utilities, and any marketing for the store.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How Do You Get Funding for Your Beauty Supply Business Plan?

Beauty supply store businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a beauty supply store is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Open a Beauty Supply Store?

Opening a beauty supply store business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Beauty Supply Store Business Plan - The first step in opening a business is to create a detailed business plan for beauty supply store that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your beauty supply store business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your beauty supply store business is in compliance with local laws.

3. Register Your Beauty Supply Store Business - Once you have chosen a legal structure, the next step is to register your beauty supply store business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your beauty supply store business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Beauty Supply Store Equipment & Supplies - In order to start your beauty supply store business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your beauty supply store business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to open a successful beauty supply store business and help with your beauty supply retail store business plan: 

• How to Start a Beauty Supply Store Business

Where Can I Get a Beauty Supply Store Business Plan PDF?

You can download our beauty supply store business plan PDF template here . This is a business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Nail Salon Business Plan Template

• Sample Business Plans
• Beauty Salon & Fitness

Beauty Supply Store Business Plan

Planning to open your own beauty supply store? Smart move!

Starting a beauty supply store can be a rewarding business venture as the beauty industry is booming and expected to reach $100.30 billion by 2024 .

However, you should remember one thing—it’s a highly competitive field. And you’ll need to create a solid business plan to stand out in the crowd and make it thrive.

Need help writing your plan? Not to worry; we’ll help!

This beauty supply store business plan template will help you get started and guide you every step of the way, from drafting your initial ideas to assessing your store’s financial viability.

Sounds good? Let’s dive right in!

Why Every Beauty Supply Store Startup Needs a Business Plan

A business plan serves as a strategic blueprint for your beauty supply store startup, especially when you aim to thrive in the competitive beauty industry.

Here are some key reasons why you need a business plan to start and grow a new beauty supply store:

Clarify vision and objectives

With the help of a business plan, you can describe the vision and specific objectives of your beauty supply store. It lays out clear plans for what exactly you’ll need to do to achieve business goals, guiding all your decisions and operations.

Secure funding

Let’s face it—many startups need external funding to get off the ground. At that time, having a business plan can be valuable for securing loans from banks or investors. It shows them that you’re serious and how you plan to make your store profitable. This will increase their confidence in the financial viability of your business.

Mitigate potential risks

Not only beauty supply stores but every business faces risks & challenges. However, having a good business plan helps you identify these potential pitfalls and outline detailed strategies for risk mitigation. This will save you a lot of headaches and money.

Track business success

How will you know that your business is doing good? Well, your beauty supply store business plan helps you set clear goals and benchmarks to track your progress and update your strategies over time. It also keeps you aware of the current and emerging trends in the industry.

Now that you know the importance of a business plan, let’s explore what to include in a beauty supply store business plan.

What to Include in Your Beauty Supply Store Business Plan?

1. executive summary.

An executive summary is a quick introduction to the beauty supply store business plan, outlining the most important aspects of your store.

Though it would be the first section, it is written at the end once the entire doc is ready. This is because it summarizes the key sections mentioned in the rest of the plan.

You may start writing this section with a brief description of your business and consider including the following points:

• Business concept and status
• Vision-mission statements
• Market opportunities
• Unique Selling Propositions(USPs)
• Branding & marketing approach
• Financial highlights

Here, you should note one thing—potential investors or stakeholders might not have enough time to read your 15-30-page plan, but they will surely go through your plan summary. So, keep it simple, crisp, and compelling enough.

2. Company Description

As you will give a brief company overview in the executive summary, this section will expand on it, providing an in-depth understanding of your business.

Well, this is your chance to present all the essential details about your beauty supply store, including its name, concept, legal entity, location, mission statement, background & history, ownership structure, and long-term goals.

In addition to that, you may even explain what type of business you own and what milestones you have achieved or what sales goals you’ve reached till now.

Overall, your company description section introduces your business to the readers, so ensure that it is clear, concise, and engaging.

3. Market Analysis

Your market analysis section is a detailed breakdown of the industry and the specific market niche in which your beauty supply store intends to operate.

This will provide valuable insights into your target market, customer demographics, market size & growth potential, key competitors, emerging trends, and regulatory compliance.

So, readers can easily comprehend the broader beauty supply market, competitive environment, and industry-specific factors that might affect business success.

4. Product & Service Offerings

In the products and service offerings section, you should mention details of your product or service range, benefits, pricing plans, and more.

You may consider including the most common product categories, such as

• Hair care products
• Skincare products
• Personal care items
• Beauty tools & salon supplies

If your beauty supply store offers any services (like consultations, makeup applications, hairstyling or color treatments), discuss them as well.

5. Marketing Plan

As its name indicates, the marketing plan outlines how you’ve decided to market or promote your beauty supply business. You may describe a list of online and offline strategies to attract and retain customers.

For example, your online marketing includes social media channels, professional websites, and Google Ads. On the other hand, offline strategies would consist of collaborations with beauty professionals, promotional events, and loyalty programs.

Remember, a well-crafted marketing plan will help you streamline your marketing efforts and keep track of your marketing budget while maximizing ROI.

6. Operations Plan

The operations section of your business plan involves the day-to-day operations and activities centered on achieving your business goals.

This means you’ll need to summarize everything from store management, staffing, supplier relations, and inventory management to sales tracking and logistics.

To plan this section accurately, consider answering a few questions, like how many employees you will require, who will be responsible for customer service, and how you will manage the supply chain and track inventory.

For easy understanding, you may refer to the following operations plan of “Glow & Glamour Gateway”:

Example: Operations Plan for Glow & Glamour Gateway

Staffing and Training

Glow & Glamour Gateway hires 10 staff members, including 2 full-time managers. All new hires undergo a two-week training session covering customer service, store policies, product learning, and sales systems. Ongoing training programs are held quarterly to update the team on new products and industry trends.

Inventory Management

At Glow & Glamour Gateway, we utilize a robust inventory management system that integrates real-time sales data with stock levels. It alerts the store manager when supplies are low and automatically places orders with pre-approved suppliers. This system ensures that our best-selling items are always in stock.

Supplier Relations

We have established strong connections with multiple reputable and well-known suppliers to ensure a diverse and high-quality product range. Our agreements comprise flexible return policies and volume discounts, allowing us to present competitive pricing. We regularly reevaluate our suppliers based on product quality, delivery reliability, and cost.

Customer Service

Our Glow & Glamour Gateway’s customer service desk is staffed during all business hours, managing returns, handling loyalty programs, and responding to product inquiries. We also provide personalized beauty consultations by appointment, enhancing customer satisfaction and fostering loyalty.

Health and Safety

Glow & Glamour Gateway is strictly committed to health and safety regulations to provide a safe shopping environment. It includes regular cleaning services, proper storage of products, and compliance with local health guidelines. Emergency protocols and procedures are clearly outlined and reviewed with staff on a regular basis.

Technology and Security

Our Glow & Glamour store is well-equipped with state-of-the-art security systems, including surveillance cameras and anti-theft devices at exits. Our sales are processed through a secure POS system that protects customer data and provides detailed sales analytics.

7. Management Team

A powerful management team is the key element of your beauty supply store, as it represents the people behind the ultimate success of your business.

So, here, you’ll introduce the beauty supply store’s founders and key executives, along with their roles & responsibilities, educational background, industry experience, expertise, and compensation plan.

For instance, you may consider including a resume-styled summary for each member and explain how they fit their roles, what responsibilities they will take care of, and what value they bring to your business.

8. Financial Projections

A solid financial plan along with realistic financial projections, comes last in the business plan but is the most exciting element for potential investors or lenders.

So, consider including an in-depth summary of your store’s financial forecasts for the first few years (at least 3-5 years).

Here are a few key statements and financial reports that you may include in this section:

• Income statement (Profit & loss statement)
• Balance sheet
• Cash flow predictions
• Break-even analysis

Moreover, you can include your beauty supply store’s startup costs, scenario analysis, and sales & revenue forecasts. This will provide valuable insights into the financial viability of your business.

9. Funding Request (if applicable)

After detailing your financial projections, you can provide a clear picture of your financial needs. Clearly state the total amount of capital needed, followed by the purpose of raising funds and the type of funding you prefer(equity or a loan).

You can even explain how you will use the funds to achieve business objectives and if necessary outline your repayment plans. Also, briefly explain your long-term financial strategy.

Doing so will help you convince investors or lenders of your business’s viability and potential profitability.

Download Beauty Supply Store Business Plan Template

Need a sample business plan to get started? Well, here you go; download our free beauty supply store business plan pdf now and start drafting your plan.

This advanced business plan template provides step-by-step instructions and examples to create investment-ready plans that help you secure funding, business loans, and government grants.

Simply import data into your editor and use it as a reference point!

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start Preparing Your Business Plan with AI

Writing a comprehensive business plan from scratch can be a daunting and intimidating task, right? But not to worry; Upmetrics could be a great help in this process!

Upmetrics is a modern AI business plan generator that empowers small business owners and young entrepreneurs to build professional yet winning business plans in minutes.

With easy-to-follow guides, 400+ business plan templates, and financial forecasting software, it will streamline the entire business planning process.

So, why are you waiting? Start preparing your plan!

Related Posts

Hair Salon Business Plan

Skin Care Business Plan

Best Sample Business Plans

Business Plan Writing Tips

How to Write a Customer Analysis

Best Small Business Plan Writers

Frequently asked questions, do i need a business plan to get a loan for my beauty store.

Of course! As a beauty store owner, you’ll need a business plan to get a loan, especially from traditional banks. It will help you demonstrate the overall business strategy, market opportunities, financial projections, and risk assessment techniques to the potential lenders. This would significantly increase your chances of getting a loan and establish your credibility as a serious entrepreneur.

What are the key components of a beauty supply store business plan?

These are the key components of a business plan that you must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and service offerings
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Are there any software or tools available to help me create my beauty supply store business plan?

There are different types of software and tools available to create a beauty supply store business plan. You may consider using our modern business plan software . It provides step-by-step guides, customizable business plan templates, and business resources to build comprehensive plans for startups and small businesses.

What permits and licenses do I need to operate a beauty supply store?

You’ll require several permits and licenses to operate a beauty supply store, depending on your location, zoning laws, and government regulations. Here are some of them:

• Seller’s permit
• General business license
• Federal Employer Identification Number(EIN)
• Health & safety license
• DBA(Doing Business As) License

Is owning a beauty supply store profitable?

Yes, owning a beauty supply store can be a profitable business. However, the profitability of your business depends on a few factors, like store location, marketing efforts, operational efficiency, and market demand.

With the increasing consumer spending on beauty products, the beauty supply industry is experiencing rapid growth. So, beauty supply stores can capitalize on these trends and enhance their profitability by offering a range of beauty products and services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty supply stores. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a beauty supply store business plan template step-by-step so you can create your plan today.

Download our Ultimate Beauty Supply Store Business Plan Template here >

What Is a Beauty Supply Business Plan?

A business plan provides a snapshot of your beauty supply store as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Beauty Supply Store

If you’re looking to start a beauty supply store or grow your existing beauty supply store, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your beauty supply store in order to improve your chances of success. Your beauty supply store business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Beauty Supply Stores

With regards to funding, the main sources of funding for a beauty supply store are personal savings, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a beauty supply store is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of beauty supply store business you are operating and the status; for example, are you a startup, do you have a beauty supply store that you would like to grow, or are you operating a chain of beauty supply stores.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the beauty supply store industry. Discuss the type of beauty supply store you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of beauty supply store you are operating.

For example, you might operate one of the following types:

• Traditional Beauty Supply Store : the traditional beauty supply store carries a wide variety of products that encompass the entire spectrum of beauty items.
• Professional Beauty Supply Store : this type of beauty supply store carries high-quality salon supplies, and typically serves licensed professionals exclusively.
• Makeup Store : this type of beauty supply store typically does not carry hair or nail supplies but rather maintains an inventory of just makeup and skincare products.
• Hair Supply Store : this type of beauty supply store focuses mainly on hair tools and supplies. These stores may also carry a limited inventory of skin and nail care products.

In addition to explaining the type of beauty supply store you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the beauty supply store business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the beauty supply store industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards a new hair coloring technique, it would be helpful to ensure your plan calls for plenty of hair color options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your beauty supply store business plan:

• How big is the beauty supply store business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your beauty supply store . You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your beauty supply store business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, soccer moms, beauty professionals, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of beauty supply store you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than beauty professionals.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most beauty supply stores primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Beauty Supply Store Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your beauty supply store business plan?

With Growthink’s Ultimate Beauty Supply Store Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other beauty supply stores.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes mass merchandisers, supermarkets, department stores, drug stores and online retailers. You need to mention such competition to show you understand that not everyone who purchases beauty products shops at a beauty supply store.

With regards to direct competition, you want to detail the other beauty supply stores with which you compete. Most likely, your direct competitors will be beauty supply stores located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior beauty products?
• Will you provide beauty products that your competitors don’t offer?
• Will you make it easier or faster for customers to purchase your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a beauty supply store business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of beauty supply store that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular beauty supplies, will you offer items such as beauty services, or salon furnishings and equipment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products you offer and their prices.

Place : Place refers to the location of your beauty supply store . Document your location and mention how the location will impact your success. For example, is your beauty supply store located next to a heavily populated office building, or beauty school, etc. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part of your beauty supply store marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your beauty supply store front extra appealing to attract passing customers
• Distributing product samples outside the beauty supply store 
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Social media advertising
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your beauty supply store such as serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your beauty supply store’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the beauty supply store business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in beauty supply stores and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your beauty supply store , that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a beauty supply store :

• Location build-out including design fees, construction, etc.
• Cost of equipment like display cases, shelving, POS systems, etc.
• Cost of purchasing and maintaining adequate inventories
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.  

Beauty Supply Store Business Plan PDF

You can download our beauty supply store business plan PDF here or use our sample beauty supply store business plan to help you get started on your own business plan.

If you are looking for the quickest and easiest way to complete your business plan, Growthink’s Ultimate Beauty Supply Store Business Plan Template has numerous features not available in the free template including its financial projections template which automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.

Beauty Supply Store Business Plan Summary

Putting together a business plan for your beauty supply store is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the beauty supply store business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful beauty supply store.

Don’t you wish there was a faster, easier way to finish your Beauty Supply Store business plan?

Other Helpful Business Plan Articles & Templates

• Business plans

Beauty Supply Store Business Plan

Used 5,012 times

This Beauty Supply Store Business Plan Template covers all the appropriate sections needed to invest in a beauty supply store. The template will help you to raise money for your business.

e-Sign with PandaDoc

Beauty Supply Store Business Plan Template

Prepared by:

​ [Owner.FirstName] ​

​ [Owner.LastName] ​

Executive Summary

​ [Owner.Company] is a soon-to-be-launched beauty supply store that aims to provide high-quality and reasonably priced beauty products to its customers. We sell product lines that meet people's beauty and skin care needs.

Products and Services:

​ [Owner.Company] aims to provide competitively priced and high-quality beauty supplies to various customers located within our area. We have haircare and skincare products on offer. Moreover, there are nail products and cosmetics available too.

​ [Owner.Company] shall also sell fragrances, body care items, and all the limited branded items that are otherwise hard to find.

Customer Focus

​ [Owner.Company] primarily will serve (men/women) of age groups (add age range) looking for beauty products to meet their body needs. These customers live or work close to our possible location.

Here is a breakout of our target customers:

% of customers: (Give percentage)

Average income: (Give income)

Median Age : (Give age)

(Other details about target customers)

Company Overview

Mission statement:.

Our store wants to serve our customers with the best skin care and beauty products. We want to sell them competitively to earn an excellent profit margin.

Company Introduction:

​ [Owner.Company] is a modern yet well-equipped store with all the basic and advanced beauty and care products. It will be run by [Owner.FirstName] [Owner.LastName] with the help of a management team. We aim to launch the store at the end of this year, giving our customers all the products they require to maintain their looks.

Industry Analysis

Industry overview:.

This store is part of the beauty industry, with various brands competing with each other. This is a fast-paced industry where new products are constantly launching. Our store aims to keep up with the pace to offer all the beauty and care products that the rest of the market has available for sale.

Industry Trends:

(Mention the key market trends such as moisturizing creams, tints, and blush ons)

Customer Analysis

Customer needs:.

The key needs of our customers are:

Reasonably priced beauty products

Quality of skincare items

Availability of the latest beauty and care products

Delivery of products on demand

(Add additional needs)

Target Customer Profile:

We will majorly target these customer segments:

Women aged (Age range): (Mention Details)

Men aged (Age range): (Mention Details)

Competitive Analysis

List of competitors:.

​ [Owner.Company] has direct and indirect competitors with their addresses and other details.

(Competitor A)

(Competitor B)

(Competitor C)

Competitive Advantage:

​ [Owner.Company] has a competitive advantage over its competitors due to the following reasons:

Well-qualified and experienced founder

A disciplined and experienced management team

Excellent location

Flexible opening and closing hours

(Add other advantages)

Marketing Plan

​ [Owner.Company] wants to build a brand that focuses on the following:

Providing competitive prices

Offer high-quality products

Generate monthly profit

(Add any additional focal points)

Promotion Plan:

​ [Owner.Company] aims to follow the following advertising strategies to promote its products.

Local Publications (Explain How)

Customer Loyalty Programs (Explain How)

Word-of-Mouth (Explain How)

(Add additional promotional strategies)

Operations Plan

We aim to rent the following site as the location of our store:

​ [Owner.StreetAddress] ​

​ [Owner.City] , [Owner.State] [Owner.PostalCode] ​

Operational Timings:

​ [Owner.Company] will conduct all its operations based on a walk-in basis. It aims to stay open all seven days of the week from 8 am to 10 pm.

To execute its business model, [Owner.Company] should have the right personnel to perform the following tasks:

Floor sales

Product sales

Hiring and training of staff

Administrative functions

Storing and sourcing of products

Management Team

​ [Owner.Company] is led by [Owner.FirstName] [Owner.LastName] who has extensive experience in running and managing a store. [Owner.FirstName] [Owner.LastName] also has excellent knowledge of beauty products and stays aware of new beauty and care items.

​ [Owner.FirstName] [Owner.LastName] wishes to hire [CustomerServiceManager.FirstName] [CustomerServiceManager.LastName] as their customer service manager. They have (number of years) years of experience in the beauty industry.

Other staff members required are:

Accountant (Part-time or full-time)

Cleaning staff (Number and working hours)

Menial staff (Number and working hours)

Revenue and Cost Drivers

​ [Owner.Company] aims to earn its revenue from the sale of its beauty products. Similarly, its major costs are rent of the store, maintenance expenses, staff salaries, and marketing expenses.

Funding Requirement:

We require funding of (Amount in dollars) in our initial year to spend on:

Working Capital

Lease Agreement

Hiring of staff

Cost of purchasing beauty and skin care products

Key Assumptions and Forecasts:

Our income statements, balance sheets, and cash flow statements for the next three years are below. All the data collected is based on estimations and predicted inflation rates.

(Share balance sheets, income statements, and cash flow statements)

​ [Owner.FirstName] [Owner.LastName] ​

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured templates
• Sales proposals