and
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1. Go to the library's homepage and find the Everything search box .
2. Choose one keyword from each concept list. Type those keywords into the search box. Type AND between each one (learn about Boolean operators : AND, OR, NOT ).
Examples (from our list above) :
3. Click search and explore the results. Try several of your keyword combinations, and keep a list of the keywords that fetch the most relevant articles .
4. Look closely at the most relevant articles in your search results. You may see new author-supplied keywords or database subject headings that describe your topic. Add those terms to your list .
5. Create new keyword combinations from your refined list of terms, and test them again !
6. As you try out new keyword combinations, it can be very helpful to save the most relevant articles as you go along.
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Developing research topic and keywords.
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Tips for Developing a Topic
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Brainstorming Keywords!
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Yes, assignment help is available at TutorChamps for the last submissions. TutorChamps understands that students may sometimes face tight deadlines or last-minute assignments, and they are well-prepared to provide timely support in such situations.
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Don't hesitate to seek assignment help from TutorChamps, even for last-minute submissions. With their support, you can tackle time-sensitive tasks with confidence and submit your assignments on time, while still ensuring the academic integrity and excellence of your work.
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What are keywords and why are they important.
Brought to you by the University of Houston Libraries.
You have a research assignment and need to use the library's databases to find different information sources.
When searching for sources in library databases, you will need to use specific search terms known as “keywords.” Picking the right keywords is an important part of the research process and can affect your search results.
Keywords should represent the main concepts in the topic you’re exploring. Generally speaking, they are single words or short phrases that can be combined in various forms to generate different search results. Even if you’ve never done academic research before, you probably already have experience developing keywords.
For example, maybe you searched online for the showtimes for a new movie you wanted to see. You probably used the title of the film and the word “showtimes” as your keywords to bring up the results you needed.
Keywords in academic research are similar. For example, let’s say your research question is “how does cyberbullying affect teenagers’ mental health?”
First, you’ll want to think about what the main concepts are. In this case, that would be cyberbullying , teenagers , and mental health .
Next, consider what words or short phrases will help you find information for each main concept. Remember that there is usually more than one way to say the same thing, so try to think of relevant synonyms as well.
For example, for teenagers , you would probably want to list adolescents and students , but you might also consider using high school as a related term for students .
Once you have a starting list of keywords, try searching in different databases to see if you’re on the right track and can get relevant results.
Pay attention to the language used in the sources you find. You may see other words you can use that you hadn’t thought of yet that you can use as additional keywords.
As you keep searching for sources and trying new keywords, contact UH Libraries if you need further help.
Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can start writing useful, high-quality, and findable content. In this post, we’ll take you through the steps involved in keyword research.
What is keyword research, originality versus findability, a video on keyword research, focus keyword, long-tail keywords, keyword strategy, search intent, how to do keyword research in 10 steps, quick keyword research, prioritize your keyword list, a focus keyphrase and its synonyms only need one page, add related keyphrases to help google understand your text, check out results for singular and plural keywords, use a keyphrase only once, ready start writing.
Are you looking for a guide to keyword research for ecommerce? You can find more information tailored to your needs in this post about keyword research for online stores .
Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords they would like a website to rank for. To obtain such a list, website owners need to dig into their desired audience and search engines. What search terms do people type into Google when looking for a particular product, service, business or type of organization? And what do they expect to find? With this list, website owners can create content that will attract more high-quality traffic to their site. Keyword research is never finished: repeating it regularly is essential to staying up-to-date!
Read more: What is keyword research? »
Proper keyword research is important because it makes clear what search terms your audience uses. At Yoast, we frequently come across business owners who use one set of words to describe their products, while their target audience uses a completely different set of words! As a result, potential customers can’t find those websites. In other words: there’s a mismatch.
To avoid this mismatch, you should do thorough keyword research. This research will make sure that you use the same words as your target audience. In addition, you should also consider your audience’s search intent . This will help you figure out what exactly your audience is looking for. All that’s left is for you to write high-quality content that answers your audience’s questions!
What about originality? Isn’t it better to stand out from the crowd and use different keywords than your competitors? Let’s say you (or your marketing department) decides to give a product an uncommon name. This can be a smart marketing decision, because people could remember your product more easily. If you rent out vacation cottages instead of vacation homes, for example, you might stand out more.
But beware: very few people search for [vacation cottages]. So if you optimize your text for cottages , you’ll probably rank well on that specific term. However, because your audience uses a different word, you won’t generate a lot of traffic, and you won’t reach a large part of your potential customers.
In this video, Michiel tells us more about keyword research and how we think it should be done. It’s part of our SEO for beginner’s course , available through our Yoast SEO Academy subscription :
Before we jump to doing keyword research , we’ll briefly explain some of its essential concepts.
A focus keyword or keyphrase is the word or phrase you want a certain page on your site to be found for in Google. You determine your set of focus keyphrases by doing keyword research.
Long-tail keywords are more specific and less commonly searched for than head keywords. They focus on a niche. The longer and more specific search terms are, the easier it will be to rank for them. Why? Because there will be less competition.
However, long-tail keywords are still worth ranking for! Because even though less people are searching for them, they might be more motivated to buy, subscribe, sign up, etc.
Your keyword strategy is about the decisions you make based on your keyword research. For instance, what content are you going to create first? Will you focus on the head or tail? How and where will you publish it? Will you create a piece of writing, a post or a product page, a video tutorial or an infographic?
Digging into search intent is key here: you have to discover what a searcher actually wants or needs. You’re not just looking at keywords. You’re also looking at the underlying goals of what a searcher wants to know, do or buy. Your content should provide a solution to the searcher’s “problem”. This is also known as content design .
There are 10 crucial steps to follow when carrying out keyword research. We’ll guide you through the process, and give you practical tips so you can conduct your own keyword research:
Before you start, think about your mission . Reflect on questions such as: What is the main goal of your business or organization? What makes it special? Who exactly are you trying to reach? And, what promises do you make on your website? Take your time and literally write down your mission. Once you’re able to answer these questions in detail, you’ll have taken the first and most important step in developing your keyword strategy. What if you’re in a competitive market? The market you’re in determines whether you’ll be able to rank high with your chosen keywords. Some markets are highly competitive, with large companies dominating the search results. It’ll be hard to compete with these companies, because they have huge budgets for marketing in general and SEO in particular. If you’re launching into a competitive market, your best bet is to start out small. Once you ‘own’ a small part of that niche and become a bigger name in your business area, you could try to level up and sell your cruises to a larger (more general) audience. Your mission will then become more general as well. The scope of your business mission should align with your SEO goals, too. Be realistic about what kind of rankings you can achieve with the size of your business, and focus on what will help you achieve your mission. An example Let’s say you sell cruises to Hawaii. You offer great facilities for children, which makes your cruises especially suitable for parents with younger kids. If there are no other family-friendly cruises to Hawaii, you will stand out from the crowd. It will make your service unique. So it would be smart to make this your mission, your niche – because this is what you have to offer your audience.
Based on the data you’ve collected now, you can determine a keyword strategy . If you’ve followed the steps above, you should have a spreadsheet with a substantial amount of keyphrases, plus information about the competition and the search intent of your audience for those keyphrases. Now think about this question: How does my website hold up compared to the websites in the SERPs? Are you of equal size and marketing budget? Then go ahead and focus on those head terms. If not: try more long-tail keywords first. Focusing on a whole bunch of long-tail keywords combined could very well attract a lot of traffic. Once you’ve managed to rank for those long-tail keywords, aiming for more head terms will become easier. When you’ve decided where to jump in, think about the type of content: What was the search intent for my keyphrases? What is my audience looking for? But also, which content can I create that isn’t there yet, and how can I stand out in terms of quality or providing solutions? This will help you decide on the type of content you’re going to create .
In theory, this step is out of the scope of keyword research itself. Nevertheless, creating awesome landing pages is essential if you want to get traffic to your website. So, you’ll need to build optimized landing pages for your search terms. You don’t have to create all these pages immediately – it can be a long-term effort. Your keyword strategy will help you prioritize. Cornerstone content For your most important keyphrases you’ll create cornerstone content articles ; articles that provide the best possible content about that keyword – authoritative and all-encompassing. All your supporting long-tail articles should link to your cornerstone content pages. This is part of your internal linking strategy , which Yoast SEO Premium can help you implement . You can also use our SEO workout: the Cornerstone content approach to build a strong internal linking strategy in a few easy steps.
Once you’ve done a thorough analysis of your chances to rank on each specific term, published some amazing articles (and optimized them accordingly), you should wait a little. Check out your rankings. Does your article pop up? Did it hit the first page of Google’s SERPs? Or is it hidden away on page 2 or 3? Make sure to evaluate your results in the SERPs. There are various ways to check how your content is performing in the search results. The simplest way is to Google the terms you’ve optimized your articles for. Another option is to use Google Search Console to find out which queries you’re ranking for . While the Google Search Console method is a bit more complicated, it can be a great way to find new opportunities! And finally, a third method is to use a keyword tracking tool to monitor your rankings ; you can do this easily using the integrated Wincher features in the Yoast SEO plugin. However you do it, it’s always a good idea to check if your efforts are paying off. If you’re not able to rank on the first page, try to write another article, focused on an (even) more long-tail keyword. Make it a little bit more specific, more niche. And see how that goes. Evaluate again. Continue this process until you hit that first page of the SERPs!
As time goes on, things will change. Your audience may start using different words to search for what they want, so you might need to add new keywords to your sheet. And with the rise of generative AI , the competitive landscape is bound to change, either making it easier or harder to target particular keywords. Who knows? Blogging might not be relevant anymore. When you look at the situation from year to year, a lot can change. That’s why it’s important to reevaluate and refresh your keyword research once in a while. Take the time to update your sheet with the latest information. And don’t forget to keep your content fresh and up-to-date , too!
In an ideal world, you would do your keyword research, make a beautiful spreadsheet and create landing pages for each one. Your site structure would be flawless, and you’d blog and write every day, making your site rank higher and higher in Google. But we live in the real world.
Of course, your keyword research will not always be as extensive. And some posts or articles aren’t written as part of an awesome strategy, but just because the topic was in the news or something inspired you to write it . That’s just how these things work. But this doesn’t have to be a problem.
If you’re writing something that doesn’t exactly fit your strategy, this doesn’t mean you shouldn’t try to make that content rank. You could still use it to rank for something related to the terms in the list of your keyword strategy. Use the tools mentioned in step 3 and Google Trends to quickly check which keyword you’d like to rank for. At least, take some time to think about how to make your article or blog fit your strategy. After all, if you are writing valuable content, you might as well make it rank! You can find more tips on how to do keyword research on the fly in our focus keyword article .
This all might sound pretty straight-forward, but we know it’s a lot of work and easier said than done. When put into practice, you might bump into some common issues or questions. Here we’ll give you some tips to make it work!
Pro-tip: Want us to guide you through keyword research step-by-step? With videos, quizzes and other training material? Take a look at our keyword research training in Yoast SEO academy and let us help you!
How many keywords should you target? Well, we can’t tell you the exact number of keywords you should have, but we can tell you that you need a lot of them – as many as you can think of. However, more than 1000 keywords is probably too many! Even if you’re a reasonably small business, you’ll probably end up with a couple of hundred keywords.
But there’s no need to create pages for all of these straight away. You can add content bit by bit. Think about which keywords you want to rank for now (perhaps the more long-tail ones?) and which ones aren’t as important right away. Understand your priorities and plan the creation of your content.
Keep reading: Managing a growing blog: content planning »
In the past, each of the keywords you wanted to be found for got its own landing page. Today, however, search engines are so smart that they mostly use search intent to give searchers the best answer to their questions. The page that answers those questions best will rank on top. Search engines also understand subtle differences between keywords, so you don’t have to create landing pages for every subtle variation of a keyword, like synonyms.
That doesn’t mean you shouldn’t use synonyms! In fact, synonyms can really improve the readability of your copy, so make sure to use them. Our Yoast SEO Premium plugin can help you with this; it allows you to optimize your content for synonyms and related keyphrases . You can fill in synonyms of your keyphrase under the SEO analysis tab in your Yoast SEO sidebar. If you want to fill in more than one, you can separate them by commas. When it comes to adding related keyphrases to your text, we have an awesome feature you will want to know more about. So let’s discuss that next!
In the following paragraphs, we use a few words that you might not be familiar yet. Such as related keyphrases, word forms and exact focus keyphrase. Don’t worry! We wrote a glossary of terms that can help you out when you’re not quite sure what we mean when we use a specific term.
Related keyphrases are words and concepts that deepen and broaden the understanding of your focus keyphrase. They even help Google better understand the topic you’re talking about . By using related keyphrases in your text, you can paint a complete picture of your focus keyphrase in the article you’re writing.
You might be able to think of a few related keyphrases, but we think using proper keyword data is the safest bet. That’s why we have a Semrush integration in Yoast SEO. It suggests related keyphrases and even shows you the search volume and trend for every keyphrase. As Semrush is one of the leading SEO and marketing software companies in the world, this will help you find the right related keyphrases for your content.
You can find this feature in the Yoast SEO sidebar and meta box. Simply go to the ‘Get related keyphrases’ button underneath the ‘Focus keyphrase’ field and click it. The first time you click this, you will need to connect your Semrush account or create an account and authorize Yoast SEO to use it. After you’ve connected your account, you will be able to click the ‘Get related keyphrases’ button and find related keyphrases right away:
The related keyphrase feature is available for free, but if you use Premium you can also use those related keyphrases to optimize your content with the related keyphrase feature . This feature allows you to add related keyphrases or synonyms to a field in the Yoast SEO sidebar or meta box. That way you can easily optimize your content for multiple keyphrases and synonyms. If you want to know more about this integration, we have an article on how to use the Semrush related keyphrase feature .
Should you aim for the singular or the plural keyword? Well, this depends on the query. As Google learns more about the search intent of your query, it is able to better guess what you’re looking for. For instance, if you search for book , you get different results than if you search for books . Apparently Google thinks that in the first case you’re looking for a definition, in the second case it believes you’re intending to buy a book. So make sure you know what you offer on your page and that it fits with the query and results Google gives on that query.
Yoast SEO Premium has word form support , so it automatically detects all the different forms of your focus keyphrase (known as keyword stemming ). So, you no longer have to optimize your post for a specific word form. Optimizing your post has become a much more natural process. However, there are reasons why you’d still want to optimize for a very specific word form of a keyword. In this case, you can put your focus keyphrase in quotes: “best books ever”. Yoast SEO will now only take that exact focus keyphrase into account when checking your content.
Beware, you shouldn’t use your exact focus keyword more than once . If you do, your rankings might suffer from keyword cannibalization . Google has a hard time distinguishing between content that’s very alike. Therefore it might rank very similar posts or pages lower.
Not sure if you used a focus keyphrase before? The post why and how to export your focus keyphrases with Yoast SEO Premium will help you get an overview of the focus keyphrases you’ve used before and on what page. Also, Yoast SEO gives you a warning in the SEO analysis if you use one twice.
Did you find out you’ve already used the same or very similar keywords or keyphrases on various posts and pages? Then, it probably makes sense to audit your content and perhaps merge/delete/redirect some of it. Here’s a step-by-step guide on how to solve keyword cannibalization issues .
Keyword research should be the start of any sustainable SEO strategy . The result will be a long list of keywords for which you’d like to be found. But the hardest part is still ahead: writing all that content. You should write articles and blog posts on every single keyword you would like to be found for. That’s quite a challenge. Check out our ultimate guide to SEO copywriting to get started!
Read on: WordPress SEO: The definitive guide to higher rankings for WordPress sites »
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Camille is a content specialist at Yoast. As part of the Search team, she enjoys creating content that helps you master SEO.
8 responses to keyword research for seo: the ultimate guide.
Wow, this ultimate guide on keyword research is incredibly detailed! As a blogger, I know how crucial it is to target the right keywords for SEO, and this article has provided me with a wealth of information and strategies to improve my keyword game.
The step-by-step process of conducting keyword research is well-explained and easy to follow. I’ve always struggled a bit with finding the best keywords, but now I feel more confident in selecting the ones that will boost my website’s visibility.
I appreciated the explanation of long-tail keywords and their importance. It’s fascinating how these less competitive keywords can drive highly targeted traffic. Any tips on how to use long-tail keywords effectively in blog content?
The section on understanding keyword intent was an eye-opener. I never realized how crucial it is to align my content with what the audience is actually searching for. I’ll definitely be implementing this in my content strategy.
I noticed that the article focuses mainly on keyword research for written content. How can I apply these techniques to optimize my video content for better search rankings?
It would be great to see some real-life examples of successful keyword research implementations. Case studies or before-and-after scenarios would be incredibly beneficial to understand the practical application.
Hi there! Thank you for your comment :)
We actually have an article on how to do keyword research for YouTube which can help you figure out what keywords to use for your videos! If that’s not quite what you’re looking for, I can also recommend our article on video SEO in general. Good luck!
Clear and detailed information, thanks for sharing.
You’re welcome and thank you for your comment! :)
What an excellent analysis you have done on research. Your research is very good and it was an excellent guideline. Best recharge tools ever in your research.
Thank you very much, glad you found it helpful :)
This is a nice article on keyword research. I find it very useful. To my experience Ahref has the best keyword research tool ever. But of course there are many other useful tools available as well.
Thank you for your comment, Ehsan! Good to hear that it’s helpful, lots of luck with your keyword research :)
Updated: August 19, 2022
Published: May 11, 2022
What do you do when you have a question or want to find something? Quickly.
If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you will learn how to do so successfully and strengthen your content strategy on your own (search) terms.
Navigate to what you need to know first about keywords:
Why are keywords important, what are good keywords, considerations for choosing a keyword, how many keywords should i use, how to find keywords the right way, how to create unique content through niche keywords.
Keywords are words or phrases that users type into search engines to find relevant content for their queries. Because keywords come from search queries, incorporating these terms into your content strategy helps search engines rank your website pages and users find your content when looking for it. So it’s essential to know how to do keyword research to find keywords that relate to the topics on your website and create a good SEO (search engine optimization) and PPC (pay-per-click) advertising strategies.
For instance, if you were to type “bikes” into a search engine, the results would show a variety of results that correlate with those keywords:
Here, the term “bikes” is an example of a short keyword; you can count on keyword lengths to fall into two categories:
As a result, short keywords are generally on broad topics, while long-tail keywords are all about specificity. Take a look at what a long-tail version of “bikes” would look like if you search “mountain bikes for beginners”:
Therefore, understanding which type of keywords to use on your website or blog requires performing some investigation. As you begin your keyword research , you will start to discern the difference between picking a related keyword and writing for a user’s intent .
Behind every keyword is the reason the user makes the search query in the first place. This is known as search intent which falls into 3 categories: informational, navigational, and transactional .
Take a look at your keyword and think about what the user is really asking by making their query:
By speaking to the “why” of the search query, you can tailor each content page to fully provide value to the user and deliver the best possible experience. But to fully grasp how to provide this value, you need to know the impact of keywords and why they matter to your website in the first place.
Now, while keywords are still useful tools for conceptualizing and planning your content strategy, their effectiveness is entirely rooted in context.
Keywords are important because they help you understand what users are searching for and the content you need to provide to meet their needs. The keywords you choose help define your content strategy and what topics to include on your website. This means incorporating the most relevant terms to increase your ability to rank and, in turn, increase website traffic.
For instance, say you've written SEO blogs about the various aspects of software. If you have been fleshing out a topic cluster to demonstrate your content authority, Google will have the context it needs when ranking websites like yours.
The keywords you include on your pillar and cluster pages will guide you to produce content on a range of user interests. But with the paradox of choice, how do you choose a good keyword? Your decision will depend on the marketing channel you’re writing for and your short or long-term goals.
Let’s dive into how to define good keywords across SEO and PPC channels to put you in the best position to benefit from your content.
What qualifies as a good keyword in SEO is different from what makes for the right target in PPC. But how do SEO keywords differ from keywords for PPC on the SERP?
Understanding this difference takes learning how to use SEO and PPC keywords to your website's advantage.
A good SEO keyword strikes the ideal balance between keyword volume, competition, relevance, and intent based on your website’s authority. Therefore, adding keywords that encompass these factors, will allow you to rank and drive traffic long-term.
Plus, because SEO keywords are free- to rank for and when users click on your content- you can receive high value from the content you produce.
While the roster ranges both on and off the page, SEO content includes:
So before you dive into finding keywords, start by thinking about the topics that matter to your website. What are some things your audience may be searching for that would lead them to you? Have some ideas in mind? Start there.
On the other side of Search are PPC keywords. PPC keywords are terms you choose to rank for in order to increase brand visibility and foster website growth. You can bid on your keyword choices, and when you win your bids, you will rank at the top of the SERP like these businesses below:
So, you can use keywords to create PPC ads promoting your products or services through platforms like Google Ads and Microsoft Ads . Then, when users select your ad, you pay for every click you receive.
Now, there are two main types of PPC keywords:
Essentially, pay-per-click advertising generates immediate traffic that can convert into leads or sales. Subsequently, these conversions deliver a faster return on investment for the money and time you put into your ads. You will use PPC keywords to tailor your content to the audiences you decide to target.
When it comes down to when to apply SEO versus PPC advertising , it depends on your business goals . Will your business benefit from the long-term impact of Organic Search or the short-term results of Paid Search? While you contemplate this, remember SEO content concentrates on providing value to the reader, while PPC content focuses on promoting your products or services.
Still, the tricky part is that the internet is a busy place — making it virtually impossible to be the only person writing about any given topic. So even if you create rich content with keywords and provide the context for search engines to understand it, how do you stand out from the crowd?
Well, this is where the following keyword considerations come into play.
Monthly search volume (MSV) is the number of times people search for a particular keyword in a month. By considering the popularity of a keyword, you can tailor your content strategy and write about new content opportunities.
To find out how many people are searching for a particular keyword, you can use keyword research tools like the one below from Ahrefs . For instance, when you type in the word “insurance” the tool provides the following MSV estimate outlined in red:
Keyword difficulty, otherwise known as keyword competition, measures how challenging it is to rank well for a specific keyword. In addition to how many pieces already rank for a keyword, your domain authority and paid search volume factor into the keyword difficulty for any given search query. The lower the difficulty, the easier it is to rank for that term.
Oftentimes, competitive keywords with higher difficulties are the ones in which everyone in an industry wants to rank. For example, broad keywords like "insurance," "marketing," or "technology" are all going to be highly competitive because they have a high volume of monthly searches. There is also a bevy of written content on these topics vying for a keyword ranking.
For your business to truly gain SEO ranking , it's important to consider less competitive keywords. Focusing on less keyword competition lets you demonstrate what makes you different and reach the best audience for your business.
If we return to our coffee shop example, concentrating on less competitive keywords is like branding yourself as the only 'specialty cat cafe' in the city. In this situation, it's easier to stand out because you're focusing on what makes you unique to your target buyer persona .
After all, the person looking for a cat cafe to sit in and relax is probably not the same person wanting a quick cup of coffee on their way to work — just like someone searching for "technology" is not the same person searching for "small business technology setup service."
We've established that search intent is the "why" behind the terms users search, but did you know that search engines use this intent to rank content? This relationship is called keyword relevance: how closely related a keyword or phrase is to a piece of content.
For example, say you own a website about baking and you want to target the keyword “easy cake recipes” in your content. But instead of writing a thorough article on these recipes, you write more about the history of cake. Even though this article may be intriguing, it’s not relevant to your primary keyword— and you're unlikely to rank for your target. So be sure to keep keyword intent and relevance top of mind as you research.
It’s a question that has withstood the tests of time (spent on digital marketing): what are the optimal number of keywords for SEO content?
Well, for a long time digital marketers organized their entire content calendar around specific keywords — and the number of times to include these keywords on the page. They'd work with their teams to brainstorm focus keywords relevant to their products or services using keyword research tools . Then analyze all the variations of that keyword most likely to be a source of website traffic .
still worth the consideration because it is a matter of keyword density : the ratio of keywords on your page versus the overall word count of the piece.
Aside from using a formula to calculate this ratio, you can also conduct a competitive analysis to examine the keyword density for specific keywords your competitors target.
There's no magic trick to how to get on the first page of Google when it comes to SEO. To rank well on search engines, you need to consistently create rich SEO content and think about how it fits together in the long term. You must also be clear about your content strategy and the keywords you use to guide it.
Leveraging keywords to build your content foundation enriches your content marketing strategy and teaches you how to get traffic to your website — now, we're going to tell you how to find them.
Having a clear understanding of your ideal audience is the key to any marketing endeavor. With keyword research, you must understand what questions you can answer or problems you can solve for this target buyer persona. At this point, it's okay to think in broad search terms regarding what those problems or questions are.
For instance, if you're a PR agency, you need to find leads who are interested in hiring a third party to help them run a PR campaign. To do this, perhaps you begin by writing digital content that answers the question "How to run a successful PR campaign".
A broader content topic is a good starting point for building a pillar page for your topic cluster.
Once you determine the overarching question or problem to address, it's time to get more specific. Getting more specific allows you to cater your content to your target audience, and it helps you leverage less competitive keywords.
I like to narrow my focus keyword by using lsigraph.com . LSI, or latent semantic indexing, is a process of generating search query variations by determining how closely a given search term relates to other search terms. Think of latent semantic indexing tools as a way of brainstorming and generating a lot of keyword ideas quickly and easily.
From there, use keyword tools like Google's Keyword Planner to analyze a competitive keyword. This analysis allows you to determine which keywords have the most potential for your business.
As you create content around specific keywords, keep in mind that a great content strategist doesn't just throw content out randomly to see what sticks. Consider using a tool like Google Search Console to track how your website is performing for your keywords.
Google Search Console can also help you see whether your traffic is increasing from keywords you hadn't planned on ranking for and this informs your future digital content strategy. Having this knowledge is crucial to further refining your keyword planning and identifying content gaps that have significant potential to bring you new customers.
What's great about leaning into less competitive keywords is that it will allow you to build your brand authority within a specific field through clearly defined niche content. Niche content is a specialized writing topic that engages a specific audience's interests to make a viable impact in your industry’s content market.
If we reexamine our “marketing” example above, we see how difficult it is to make an impact by writing general content on “marketing” in such a saturated market. But what if your content targets a longer, more specific keyphrase like “marketing portfolio examples” and an audience of marketers trying to build or bolster their marketing portfolio?
Because these keywords have less SEO competition, it's easier to establish yourself as a content authority on a given subject — which is invaluable in SEO.
Whether you're just getting started with keyword planning or looking to amplify your current content efforts, keep your customer persona at the front of your mind, and don't be afraid to recalibrate your content strategy as you collect more data. Great inbound marketing is about having the right content reach your ideal potential customers when they need it, and getting smart with your keyword approach is a fantastic way to do that.
Editor's note: This post was originally published in April 2019 and has been updated for comprehensiveness.
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Because machine-learning models can give false predictions, researchers often equip them with the ability to tell a user how confident they are about a certain decision. This is especially important in high-stake settings, such as when models are used to help identify disease in medical images or filter job applications.
But a model’s uncertainty quantifications are only useful if they are accurate. If a model says it is 49 percent confident that a medical image shows a pleural effusion, then 49 percent of the time, the model should be right.
MIT researchers have introduced a new approach that can improve uncertainty estimates in machine-learning models. Their method not only generates more accurate uncertainty estimates than other techniques, but does so more efficiently.
In addition, because the technique is scalable, it can be applied to huge deep-learning models that are increasingly being deployed in health care and other safety-critical situations.
This technique could give end users, many of whom lack machine-learning expertise, better information they can use to determine whether to trust a model’s predictions or if the model should be deployed for a particular task.
“It is easy to see these models perform really well in scenarios where they are very good, and then assume they will be just as good in other scenarios. This makes it especially important to push this kind of work that seeks to better calibrate the uncertainty of these models to make sure they align with human notions of uncertainty,” says lead author Nathan Ng, a graduate student at the University of Toronto who is a visiting student at MIT.
Ng wrote the paper with Roger Grosse, an assistant professor of computer science at the University of Toronto; and senior author Marzyeh Ghassemi, an associate professor in the Department of Electrical Engineering and Computer Science and a member of the Institute of Medical Engineering Sciences and the Laboratory for Information and Decision Systems. The research will be presented at the International Conference on Machine Learning.
Quantifying uncertainty
Uncertainty quantification methods often require complex statistical calculations that don’t scale well to machine-learning models with millions of parameters. These methods also require users to make assumptions about the model and data used to train it.
The MIT researchers took a different approach. They use what is known as the minimum description length principle (MDL), which does not require the assumptions that can hamper the accuracy of other methods. MDL is used to better quantify and calibrate uncertainty for test points the model has been asked to label.
The technique the researchers developed, known as IF-COMP, makes MDL fast enough to use with the kinds of large deep-learning models deployed in many real-world settings.
MDL involves considering all possible labels a model could give a test point. If there are many alternative labels for this point that fit well, its confidence in the label it chose should decrease accordingly.
“One way to understand how confident a model is would be to tell it some counterfactual information and see how likely it is to believe you,” Ng says.
For example, consider a model that says a medical image shows a pleural effusion. If the researchers tell the model this image shows an edema, and it is willing to update its belief, then the model should be less confident in its original decision.
With MDL, if a model is confident when it labels a datapoint, it should use a very short code to describe that point. If it is uncertain about its decision because the point could have many other labels, it uses a longer code to capture these possibilities.
The amount of code used to label a datapoint is known as stochastic data complexity. If the researchers ask the model how willing it is to update its belief about a datapoint given contrary evidence, the stochastic data complexity should decrease if the model is confident.
But testing each datapoint using MDL would require an enormous amount of computation.
Speeding up the process
With IF-COMP, the researchers developed an approximation technique that can accurately estimate stochastic data complexity using a special function, known as an influence function. They also employed a statistical technique called temperature-scaling, which improves the calibration of the model’s outputs. This combination of influence functions and temperature-scaling enables high-quality approximations of the stochastic data complexity.
In the end, IF-COMP can efficiently produce well-calibrated uncertainty quantifications that reflect a model’s true confidence. The technique can also determine whether the model has mislabeled certain data points or reveal which data points are outliers.
The researchers tested their system on these three tasks and found that it was faster and more accurate than other methods.
“It is really important to have some certainty that a model is well-calibrated, and there is a growing need to detect when a specific prediction doesn’t look quite right. Auditing tools are becoming more necessary in machine-learning problems as we use large amounts of unexamined data to make models that will be applied to human-facing problems,” Ghassemi says.
IF-COMP is model-agnostic, so it can provide accurate uncertainty quantifications for many types of machine-learning models. This could enable it to be deployed in a wider range of real-world settings, ultimately helping more practitioners make better decisions.
“People need to understand that these systems are very fallible and can make things up as they go. A model may look like it is highly confident, but there are a ton of different things it is willing to believe given evidence to the contrary,” Ng says.
In the future, the researchers are interested in applying their approach to large language models and studying other potential use cases for the minimum description length principle.
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Key Word. Meaning. Account: Account for asks you to give reasons for. An account of asks for a detailed description: Analyse: Make a detailed examination or investigation into something. Assess: Consider in a balanced way the points for and against something
Education keywords. The next section breaks down how to get the following list of 60 common education keywords, but first, here they are. These were generated using Google's Keyword Planner with branded keywords filtered out. Education. Montessori. Higheredjobs. Ed join. Department of education.
What this handout is about. The first step in any successful college writing venture is reading the assignment. While this sounds like a simple task, it can be a tough one. This handout will help you unravel your assignment and begin to craft an effective response. Much of the following advice will involve translating typical assignment terms ...
The keywords you use have an impact on the results of your research. If the keywords you choose do not give you the results you need, try the others on your list or use the search strategies listed under Step 2. Keywords and phrases can easily be found by scanning . . . your initial research questions
Be prepared to run multiple searches in your quest for the keywords that will help you find the materials you need. Turn your topic into keywords. When doing an internet search in Google or Bing, you can enter your complete research question in the search box and get a bunch of results. However, if you enter your entire research question in the ...
1. Write out a brief description (1 or 2 sentences) of your research topic. It can be very helpful to phrase it in the form of a question that you'd like to answer. (See the research question example below.) 2. Identify the most important 2 - 4 words from your research question. These are your key concepts. Tip:
Assignment Keywords: What does the professor want? Analyze Analysis involves characterizing the whole, identifying the parts and showing how the parts relate to each other to make the whole. In analysis, a whole is broken down into its parts, for example, a theory into its components, a process into its stages, an event into its causes.
Assignment Help Guides. Argumentative Assignments; Research Like a Scholar; Literary Analysis Guide; Getting the Most from Google; ... as well as help you generate keywords! Brainstorming Keywords! Logo Image. Logo Title. Spring Hill High. 11629 Broad River Road. Chapin. SC. 29036. T: 803-476-8700. F: 803-476-8700. Home;
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1. Brainstorm "seed" keywords. Seed keywords are the starting point of your keyword research process. They define your niche and help you identify your competitors. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly).
Find relevant keywords from our database of over 8 billion queries. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. Fill your content calendar for weeks, months, or even years in minutes. Keywords that contain your seed in the order it's written. Phrase match.
You have a research assignment and need to use the library's databases to find different information sources. When searching for sources in library databases, you will need to use specific search terms known as "keywords." Picking the right keywords is an important part of the research process and can affect your search results.
2. Keywords should ideally be phrases of 2-4 words; single word keywords are acceptable, but they may lead to many false matches. 3. Keywords should contain words and phrases that suggest what the topic is about. Also include words and phrases that are closely related to your topic. (For example, if the paper is about heart diseases, use words ...
The task of keyword extraction is an important problem in text mining, information extraction, information retrieval and natural language processing (NLP). Keyword assignment vs. extraction. Keyword assignment methods can be roughly divided into: keyword assignment (keywords are chosen from controlled vocabulary or taxonomy) and
How to Use Them for SEO. By Joshua Hardwick Reviewed by Sam Oh. July 21, 2020 13 min read. Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like "mens leather jacket" into Google.
4.6 / 5. Keyword research is an essential part of your SEO strategy. It's the first step in the SEO copywriting process. Before you create your site's content, you should find out what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can start writing useful, high-quality, and findable content.
Branded keywords are words and phrases that include your brand's name. Their purpose is to attract customers in your audience that are near a purchase decision. Non-branded keywords are words or phrases that do not include your brand name. They help you gain new customers who may be searching for what you offer but do not know it yet.
Using Our Free Keyword Tool. WordStream's Free SEO Keyword Research Tool helps you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site. Benefits of using WordStream's keyword tools, including the Free Keyword Tool, for better SEO include: More SEO Keywords - Get FREE access to ...
Brian's Bottom Line. One of the best overall keyword research tools on the market. Worth a try. 10. Moz Keyword Explorer. Find keywords that will generate the most traffic. Moz's Keyword Explorer does an awesome job of finding "lateral" keyword ideas. For example, take a seed keyword like "weight loss".
1. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. If you're enjoying this chapter so far, be sure to check out the keyword research episode of our One-Hour Guide to SEO video series! Watch the video. 2.
Here's a quick way to evaluate a keyword's competition level. First, search for your keyword in Google. Then, look at the sites ranking on the first page. (Not individual pages.) If the first page is made up of uber authority sites (like Wikipedia), then you might want to cross that keyword off from your list:
Enter keywords to search for news articles: Submit. ... This is especially important in high-stake settings, such as when models are used to help identify disease in medical images or filter job applications. But a model's uncertainty quantifications are only useful if they are accurate. If a model says it is 49 percent confident that a ...