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How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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See an example

what is an example of a rhetorical analysis essay

Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

  • What is the author’s purpose?
  • Do they focus closely on their key claims, or do they discuss various topics?
  • What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
  • Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
  • What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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Rhetorical Analysis Essay

Rhetorical Analysis Essay Example

Nova A.

Rhetorical Analysis Essay Example - Free Samples

11 min read

Rhetorical Analysis Essay Example

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Rhetorical Analysis Essay - A Complete Guide With Examples

320+ Best Rhetorical Analysis Essay Topics

Crafting an Effective Rhetorical Analysis Essay Outline - Free Samples!

Ethos, Pathos, and Logos - Structure, Usage & Examples

Writing a rhetorical analysis essay for academics can be really demanding for students. This type of paper requires high-level analyzing abilities and professional writing skills to be drafted effectively.

As this essay persuades the audience, it is essential to know how to take a strong stance and develop a thesis. 

This article will find some examples that will help you with your rhetorical analysis essay writing effortlessly. 

Arrow Down

  • 1. Good Rhetorical Analysis Essay Example
  • 2. Rhetorical Analysis Essay Example AP Lang 2023
  • 3. Rhetorical Analysis Essay Examples for Students 
  • 4. Writing a Visual Rhetorical Analysis Essay with Example 
  • 5. Rhetorical Analysis Essay Writing Tips

Good Rhetorical Analysis Essay Example

The step-by-step writing process of a rhetorical analysis essay is far more complicated than ordinary academic essays. This essay type critically analyzes the rhetorical means used to persuade the audience and their efficiency. 

The example provided below is the best rhetorical analysis essay example:

Rhetorical Analysis Essay Sample

In this essay type, the author uses rhetorical approaches such as ethos, pathos, and logos .  These approaches are then studied and analyzed deeply by the essay writers to weigh their effectiveness in delivering the message.

Let’s take a look at the following example to get a better idea;

Title: Analyzing the Rhetoric of John F. Kennedy's Inaugural Address

Introduction:

Rhetoric is a powerful tool leaders use to persuade and inspire their audiences. One of the most iconic speeches in American history is John F. Kennedy's Inaugural Address, delivered on January 20, 1961. 

In this rhetorical analysis essay, we will dissect Kennedy's speech to understand how he effectively employed rhetorical techniques to convey his vision for the United States and its role in the world. By examining Kennedy's use of ethos, pathos, and logos, as well as his adept use of rhetorical devices, we can gain insight into the impact of his words on the American people and the world at large.

Body:

Ethos: Establishing Credibility

John F. Kennedy, as the newly elected President of the United States, begins his address by establishing his credibility (ethos) through references to the Founding Fathers and the Constitution. 

He aligns himself with the principles of the nation's founders, positioning himself as a guardian of American values. By doing so, he inspires confidence in his leadership and fosters a sense of unity among his diverse audience.

Pathos: Evoking Emotion

Throughout his address, Kennedy masterfully employs emotional appeals (pathos) to engage and connect with his audience. He speaks of the "long twilight struggle" and the "bond that spans the seas," invoking a sense of shared responsibility and destiny among Americans. 

His call to "ask not what your country can do for you – ask what you can do for your country" resonates deeply, stirring feelings of patriotism and duty. Kennedy's use of emotionally charged phrases fosters a sense of national purpose.

Logos: Using Logic and Reasoning

Kennedy integrated logical arguments (logos) into his speech by addressing the global challenges of the Cold War era. He speaks of the need to "avoid the disaster of a nuclear war" and emphasizes the importance of diplomacy and cooperation with other nations. 

By presenting these arguments, he appeals to the audience's sense of reason and pragmatism, outlining a clear and rational path forward for the nation.

Rhetorical Devices: Amplifying Impact

Kennedy employs several rhetorical devices to amplify the impact of his address. Anaphora, the repetition of the phrase "Let both sides" in the context of nuclear disarmament, emphasizes the urgency of the situation and the need for cooperation. 

Antithesis, as seen in "We shall pay any price, bear any burden," creates a stark contrast that underscores the sacrifices required for freedom. These rhetorical devices enhance the overall persuasiveness and memorability of his speech.

Conclusion:

John F. Kennedy's Inaugural Address is a testament to the power of rhetoric in shaping public opinion and inspiring action. By skillfully weaving ethos, pathos, and logos into his speech and using rhetorical devices to amplify his message, Kennedy effectively communicated his vision for America's role in the world. His call for unity, service, and global cooperation resonated with the American people and left an enduring impact. 

As we analyze his rhetoric, we are reminded of the enduring relevance of persuasive communication in leadership and the ability of a well-crafted speech to mobilize a nation toward a common goal. Kennedy's inaugural address serves as a timeless example of the art of persuasion at its finest.

The outline and structure of a rhetorical analysis essay are important. 

According to the essay outline, the essay is divided into three sections: 

  • Introduction
  • Ethos 
  • Logos 

A rhetorical analysis essay outline is the same as the traditional one. The different parts of the rhetorical analysis essay are written in the following way:

Rhetorical Analysis Introduction Example

The introductory paragraph of a rhetorical analysis essay is written for the following purpose:

  • To provide basic background information about the chosen author and the text.
  • Identify the target audience of the essay. 

An introduction for a rhetorical essay is drafted by:

  • Stating an opening sentence known as the hook statement. This catchy sentence is prepared to grab the audience’s attention to the paper. 
  • After the opening sentence, the background information of the author and the original text are provided. 

For example, a rhetorical analysis essay written by Lee Jennings on“The Right Stuff” by David Suzuki. Lee started the essay by providing the introduction in the following way:

David Suzuki’s “The Right Stuff” features a gracious, entertaining, and informative style. We associate with this well-known host of The Nature of Things. 

He begins with the interesting speculation from the book Is There Life After High School? that “impressions formed in high school are more vivid and indelible than those formed at any other time in life.

Analysis of the Example: 

  • Suzuki stresses the importance of high school education. He prepares his readers for a proposal to make that education as valuable as possible.
  • A rhetorical analysis can show how successful Suzuki was in using logos, pathos, and ethos. He had a strong ethos because of his reputation. 
  • He also used pathos to appeal to parents and educators. However, his use of logos could have been more successful.
  • Here Jennings stated the background information about the text and highlighted the rhetorical techniques used and their effectiveness. 

Thesis Statement Example for Rhetorical Analysis Essay 

A thesis statement of a rhetorical analysis essay is the writer’s stance on the original text. It is the argument that a writer holds and proves it using the evidence from the original text. 

A thesis statement for a rhetorical essay is written by analyzing the following elements of the original text:

  • Diction - It refers to the author’s choice of words and the tone
  • Imagery - The visual descriptive language that the author used in the content. 
  • Simile - The comparison of things and ideas

In Jennings's analysis of “The Right Stuff,” the thesis statement was:

"Suzuki has strong beliefs, but his argument is not convincing because it is not supported by evidence."

Example For Rhetorical Analysis Thesis Statement

Rhetorical Analysis Body Paragraph Example 

In the body paragraphs of your rhetorical analysis essay, you dissect the author's work, analyze their use of rhetorical techniques, and provide evidence to support your analysis. 

Let's look at an example that analyzes the use of ethos in David Suzuki's essay:

Body Paragraph - Analyzing Ethos

David Suzuki, a well-known host of "The Nature of Things" and a respected scientist in the field of environmentalism, expertly employs ethos in his essay, "The Right Stuff." Suzuki's ethos is immediately established through his impressive background and extensive experience in the field. As a scientist, he has dedicated his career to understanding and addressing environmental issues, which lends him considerable credibility on the subject.

Moreover, Suzuki's role as a popular television host further solidifies his ethos. His presence in the media has made him a recognizable and influential figure, particularly among those interested in environmental matters. When Suzuki speaks, his audience often associates his words with authority and expertise in the field.

Throughout his essay, Suzuki utilizes his ethos to build trust with his readers. He references his own experiences and interactions, stating, "In a lifetime of lecturing, I've discovered that people have strong opinions on environmental issues." By sharing his encounters, Suzuki humanizes himself, making his readers more inclined to trust his perspective.

Suzuki's ethos is a pivotal component of his argument. It strengthens his credibility and positions him as a reliable source of information on environmental issues. As a result, his call for greater environmental awareness and action carries significant weight and persuasiveness.

Rhetorical Analysis Conclusion Example

All the body paragraphs lead the audience towards the conclusion.

For example, the conclusion of “The Right Stuff” is written in the following way by Jennings:

The major question overlooked by Suzuki’s essay—one of logistics-- is how can schools, understaffed and overstressed, add the difficult subject of sex education to their curriculum. 

Admittedly, David Suzuki wrote his essay at a time when education budgets were in better shape than they are today. And he certainly makes an excellent point that educators should respect their students and appeal to their interests. 

Nevertheless, his argument for sex education in schools needs further thinking. Suzuki has a strong ethos and uses persuasive pathos well in this argument. 

However, he needs to use more logos to make his point clear. He can only hope to get people's attention. It is up to them whether or not they want to use his ideas in the schools.

In the conclusion section, Jennings summarized the major points and restated the thesis statement to prove them. 

Rhetorical Essay Example For The Right Stuff by David Suzuki

Rhetorical Analysis Essay Example AP Lang 2023

Writing a rhetorical analysis for the AP Language and Composition course can be challenging. So drafting it correctly is important to earn good grades. 

To make your essay effective and winning, follow the tips provided by professionals below:

Step #1: Understand the Prompt

Understanding the prompt is the first thing to produce an influential rhetorical paper. It is mandatory for this academic writing to read and understand the prompt to know what the task demands from you. 

Step #2: Stick to the Format

The content for the rhetorical analysis should be appropriately organized and structured. For this purpose, a proper outline is drafted. 

The rhetorical analysis essay outline divides all the information into different sections, such as the introduction, body, and conclusion.  The introduction should explicitly state the background information and the thesis statement. 

All the body paragraphs should start with a topic sentence to convey a claim to the readers. Provide a thorough analysis of these claims in the paragraph to support your topic sentence. 

Step #3: Use Rhetorical Elements to Form an Argument 

Analyze the following things in the text to form an argument for your essay:

  • Language (tone and words)
  • Organizational structure
  • Rhetorical Appeals ( ethos, pathos, and logos) 

Once you have analyzed the rhetorical appeals and other devices like imagery and diction, you can form a strong thesis statement. The thesis statement will be the foundation on which your essay will be standing. 

AP Language Rhetorical Essay Sample

AP Rhetorical Analysis Essay Template

Rhetorical Analysis Essay Example AP Lang

AP Lang Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Examples for Students 

Here are a few more examples to help the students write a rhetorical analysis essay:

Rhetorical Analysis Essay Example Ethos, Pathos, Logos

Rhetorical Analysis Essay Example Outline

Rhetorical Analysis Essay Example College

Rhetorical Analysis Essay Example APA Format

Compare and Contrast Rhetorical Analysis Essay Example

Comparative Rhetorical Analysis Essay Example

How to Start Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example High School

Rhetorical Analysis Essay Example APA Sample

Rhetorical Analysis Essay Example Of a Song

Florence Kelley Speech Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example MLA

Writing a Visual Rhetorical Analysis Essay with Example 

The visual rhetorical analysis essay determines how pictures and images communicate messages and persuade the audience. 

Usually, visual rhetorical analysis papers are written for advertisements. This is because they use strong images to convince the audience to behave in a certain way. 

To draft a perfect visual rhetorical analysis essay, follow the tips below:

  • Analyze the advertisement deeply and note every minor detail. 
  • Notice objects and colors used in the image to gather every detail.
  • Determine the importance of the colors and objects and analyze why the advertiser chose the particular picture. 
  • See what you feel about the image.
  • Consider the objective of the image. Identify the message that the image is portraying. 
  • Identify the targeted audience and how they respond to the picture. 

An example is provided below to give students a better idea of the concept. 

Simplicity Breeds Clarity Visual Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Writing Tips

Follow the tips provided below to make your rhetorical writing compelling. 

  • Choose an engaging topic for your essay. The rhetorical analysis essay topic should be engaging to grab the reader’s attention.
  • Thoroughly read the original text.
  • Identify the SOAPSTone. From the text, determine the speaker, occasions, audience, purpose, subject, and tone.
  • Develop a thesis statement to state your claim over the text.
  • Draft a rhetorical analysis essay outline.
  • Write an engaging essay introduction by giving a hook statement and background information. At the end of the introductory paragraph, state the thesis statement.
  • The body paragraphs of the rhetorical essay should have a topic sentence. Also, in the paragraph, a thorough analysis should be presented.
  • For writing a satisfactory rhetorical essay conclusion, restate the thesis statement and summarize the main points.
  • Proofread your essay to check for mistakes in the content. Make your edits before submitting the draft.

Following the tips and the essay's correct writing procedure will guarantee success in your academics. 

We have given you plenty of examples of a rhetorical analysis essay. But if you are still struggling to draft a great rhetorical analysis essay, it is suggested to take a professional’s help.

MyPerfectWords.com can assist you with all your academic assignments. The top essay writer service that we provide is reliable. If you are confused about your writing assignments and have difficulty meeting the deadline, get help from custom essay writing online .

Hire our analytical essay writing service today at the most reasonable prices. 

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Helly Douglas

Cover image for article

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

Image showing definitions

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

  • Topic: the overall purpose of the rhetoric
  • Audience: this includes primary, secondary, and tertiary audiences
  • Purpose: there are often more than one to consider
  • Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Image showing rhetorical strategies

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

  • Phronesis: skills and practical wisdom
  • Arete: virtue
  • Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

  • Vivid description so the reader can imagine themselves in the situation
  • Personal stories to create feelings of empathy
  • Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

Image showing 5 rhetorical situations

The rhetorical situations are:

  • 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
  • 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
  • 3) Genre: What type of writing is this?
  • 4) Stance: What is the tone of the text? What position are they taking?
  • 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

  • Why is there a need or opportunity for persuasion?
  • How do words and references help you identify the time and location?
  • What are the rhetoric restraints?
  • What historical occasions would lead to this text being created?

2: Who is the Author?

  • How do they position themselves as an expert worth listening to?
  • What is their ethos?
  • Do they have a reputation that gives them authority?
  • What is their intention?
  • What values or customs do they have?

3: Who is it Written For?

  • Who is the intended audience?
  • How is this appealing to this particular audience?
  • Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

  • Can you summarize the key point of this rhetoric?
  • What arguments are used?
  • How has it developed a line of reasoning?

5: How is it Structured?

  • What structure is used?
  • How is the content arranged within the structure?

6: What Form is Used?

  • Does this follow a specific literary genre?
  • What type of style and tone is used, and why is this?
  • Does the form used complement the content?
  • What effect could this form have on the audience?

7: Is the Rhetoric Effective?

  • Does the content fulfil the author’s intentions?
  • Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

Image showing how to structure an essay

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

  • Name the author of the text and the title of their work followed by the date in parentheses
  • Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
  • Briefly summarize the text in your own words
  • Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

  • Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
  • Use quotations to prove the statements you make
  • Explain why the writer used this approach and how successful it is
  • Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

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You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to Write a Rhetorical Analysis Essay–Examples & Template

what is an example of a rhetorical analysis essay

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Why was a text written or a cartoon drawn? Does it want to inform someone? Instruct a certain audience? Entertain a specific group of people? 
Who will read/see this (or read/saw it in the past) and be influenced by it/motivated to do something?
What type of writing/advertisement/communication is this?
What views does the piece represent? How do these views fit into the situation the writer was in at the time or the reader is in now?
What forms, means, and techniques does the piece use to communicate with its audience?

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

Let Wordvice help you write a flawless rhetorical analysis essay! 

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How to Write a Rhetorical Analysis Essay

How to Write a Rhetorical Analysis Essay

3-minute read

  • 22nd August 2023

A rhetorical analysis essay is a type of academic writing that analyzes how authors use language, persuasion techniques , and other rhetorical strategies to communicate with their audience. In this post, we’ll review how to write a rhetorical analysis essay, including:

  • Understanding the assignment guidelines
  • Introducing your essay topic
  • Examining the rhetorical strategies
  • Summarizing your main points

Keep reading for a step-by-step guide to rhetorical analysis.

What Is a Rhetorical Strategy?

A rhetorical strategy is a deliberate approach or technique a writer uses to convey a message and/or persuade the audience. A rhetorical strategy typically involves using language, sentence structure, and tone/style to influence the audience to think a certain way or understand a specific point of view. Rhetorical strategies are especially common in advertisements, speeches, and political writing, but you can also find them in many other types of literature.

1.   Understanding the Assignment Guidelines

Before you begin your rhetorical analysis essay, make sure you understand the assignment and guidelines. Typically, when writing a rhetorical analysis, you should approach the text objectively, focusing on the techniques the author uses rather than expressing your own opinions about the topic or summarizing the content. Thus, it’s essential to discuss the rhetorical methods used and then back up your analysis with evidence and quotations from the text.

2.   Introducing Your Essay Topic

Introduce your essay by providing some context about the text you’re analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis , which is your main point or argument about how and why the author uses rhetorical strategies. Try to avoid going into detail on any points or diving into specific examples – the introduction should be concise, and you’ll be providing a much more in-depth analysis later in the text.

3.   Examining the Rhetorical Strategies

In the body paragraphs, analyze the rhetorical strategies the author uses. Here are some common rhetorical strategies to include in your discussion:

●  Ethos : Establishing trust between the writer and the audience by appealing to credibility and ethics

●  Pathos : Appealing to the audience’s emotions and values

●  Logos : Employing logic, reason, and evidence to appeal to the reader

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●  Diction : Deliberately choosing specific language and vocabulary

●  Syntax : Structuring and arranging sentences in certain ways

●  Tone : Conveying attitude or mood in certain ways

●  Literary Devices : Using metaphors, similes, analogies , repetition, etc.

Keep in mind that for a rhetorical analysis essay, you’re not usually required to find examples of all of the above rhetorical strategies. But for each one you do analyze, consider how it contributes to the author’s purpose, how it influences the audience, and what emotions or thoughts it could evoke in the reader.

4.   Summarizing Your Main Points

In your conclusion , sum up the main points of your analysis and restate your thesis. Without introducing any new points (such as topics or ideas you haven’t already covered in the main body of your essay), summarize the overall impact that the author’s rhetorical strategies likely had on their intended audience.

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How to write a rhetorical analysis

Rhetorical analysis illustration

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

  • Step 1: Plan and prepare
  • Step 2: Write your introduction
  • Step 3: Write the body
  • Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

  • Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
  • Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
  • What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
  • The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
  • Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
  • Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
  • Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
  • Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
  • Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

  • Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
  • Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
  • The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
  • Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
  • Imaging includes website and magazine advertisements, TV commercials, and the like.
  • Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
  • Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

  • Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
  • Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
  • Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

  • Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
  • Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
  • Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

  • Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
  • Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
  • Audience . Here, you’ll identify who the audience or intended audience is.
  • Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
  • Subject . You’ll also need to identify the subject matter or topic of the text.
  • Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

  • What was the author’s intention?
  • Who was the intended audience?
  • What is the author’s argument?
  • What strategies does the author use to build their argument and why do they use those strategies?
  • What appeals the author uses to convince and persuade the audience?
  • What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

what is an example of a rhetorical analysis essay

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How to Write the AP Lang Rhetorical Analysis Essay (With Example)

November 27, 2023

Feeling intimidated by the AP Lang Rhetorical Analysis Essay? We’re here to help demystify. Whether you’re cramming for the AP Lang exam right now or planning to take the test down the road, we’ve got crucial rubric information, helpful tips, and an essay example to prepare you for the big day. This post will cover 1) What is the AP Lang Rhetorical Analysis Essay? 2) AP Lang Rhetorical Analysis Rubric 3) AP Lang Rhetorical Analysis: Sample Prompt 4) AP Lang Rhetorical Analysis Essay Example 5)AP Lang Rhetorical Analysis Essay Example: Why It Works

What is the AP Lang Rhetorical Analysis Essay?

The AP Lang Rhetorical Analysis Essay is one of three essays included in the written portion of the AP English Exam. The full AP English Exam is 3 hours and 15 minutes long, with the first 60 minutes dedicated to multiple-choice questions. Once you complete the multiple-choice section, you move on to three equally weighted essays that ask you to synthesize, analyze, and interpret texts and develop well-reasoned arguments. The three essays include:

Synthesis essay: You’ll review various pieces of evidence and then write an essay that synthesizes (aka combines and interprets) the evidence and presents a clear argument. Read our write up on How to Write the AP Lang Synthesis Essay here.

Argumentative essay: You’ll take a stance on a specific topic and argue your case.

Rhetorical essay: You’ll read a provided passage, then analyze the author’s rhetorical choices and develop an argument that explains why the author made those rhetorical choices.

AP Lang Rhetorical Analysis Rubric

The AP Lang Rhetorical Analysis Essay is graded on just 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . At a glance, the rubric categories may seem vague, but AP exam graders are actually looking for very particular things in each category. We’ll break it down with dos and don’ts for each rubric category:

Thesis (0-1 point)

There’s nothing nebulous when it comes to grading AP Lang Rhetorical Analysis Essay thesis. You either have one or you don’t. Including a thesis gets you one point closer to a high score and leaving it out means you miss out on one crucial point. So, what makes a thesis that counts?

  • Make sure your thesis argues something about the author’s rhetorical choices. Making an argument means taking a risk and offering your own interpretation of the provided text. This is an argument that someone else might disagree with.
  • A good test to see if you have a thesis that makes an argument. In your head, add the phrase “I think that…” to the beginning of your thesis. If what follows doesn’t logically flow after that phrase (aka if what follows isn’t something you and only you think), it’s likely you’re not making an argument.
  • Avoid a thesis that merely restates the prompt.
  • Avoid a thesis that summarizes the text but does not make an argument.

Evidence and Commentary (0-4 points)

This rubric category is graded on a scale of 0-4 where 4 is the highest grade. Per the AP Lang Rhetorical Analysis rubric, to get a 4, you’ll want to:

  • Include lots of specific evidence from the text. There is no set golden number of quotes to include, but you’ll want to make sure you’re incorporating more than a couple pieces of evidence that support your argument about the author’s rhetorical choices.
  • Make sure you include more than one type of evidence, too. Let’s say you’re working on your essay and have gathered examples of alliteration to include as supporting evidence. That’s just one type of rhetorical choice, and it’s hard to make a credible argument if you’re only looking at one type of evidence. To fix that issue, reread the text again looking for patterns in word choice and syntax, meaningful figurative language and imagery, literary devices, and other rhetorical choices, looking for additional types of evidence to support your argument.
  • After you include evidence, offer your own interpretation and explain how this evidence proves the point you make in your thesis.
  • Don’t summarize or speak generally about the author and the text. Everything you write must be backed up with evidence.
  • Don’t let quotes speak for themselves. After every piece of evidence you include, make sure to explain your interpretation. Also, connect the evidence to your overarching argument.

Sophistication (0-1 point)

In this case, sophistication isn’t about how many fancy vocabulary words or how many semicolons you use. According to College Board , one point can be awarded to AP Lang Rhetorical Analysis essays that “demonstrate sophistication of thought and/or a complex understanding of the rhetorical situation” in any of these three ways:

  • Explaining the significance or relevance of the writer’s rhetorical choices.
  • Explaining the purpose or function of the passage’s complexities or tensions.
  • Employing a style that is consistently vivid and persuasive.

Note that you don’t have to achieve all three to earn your sophistication point. A good way to think of this rubric category is to consider it a bonus point that you can earn for going above and beyond in depth of analysis or by writing an especially persuasive, clear, and well-structured essay. In order to earn this point, you’ll need to first do a good job with your thesis, evidence, and commentary.

  • Focus on nailing an argumentative thesis and multiple types of evidence. Getting these fundamentals of your essay right will set you up for achieving depth of analysis.
  • Explain how each piece of evidence connects to your thesis.
  • Spend a minute outlining your essay before you begin to ensure your essay flows in a clear and cohesive way.
  • Steer clear of generalizations about the author or text.
  • Don’t include arguments you can’t prove with evidence from the text.
  • Avoid complex sentences and fancy vocabulary words unless you use them often. Long, clunky sentences with imprecisely used words are hard to follow.

AP Lang Rhetorical Analysis: Sample Prompt

The sample prompt below is published online by College Board and is a real example from the 2021 AP Exam. The prompt provides background context, essay instructions, and the text you need to analyze. For sake of space, we’ve included the text as an image you can click to read. After the prompt, we provide a sample high scoring essay and then explain why this AP Lang Rhetorical Analysis essay example works.

Suggested time—40 minutes.

(This question counts as one-third of the total essay section score.)

On February 27, 2013, while in office, former president Barack Obama delivered the following address dedicating the Rosa Parks statue in the National Statuary Hall of the United States Capitol building. Rosa Parks was an African American civil rights activist who was arrested in 1955 for refusing to give up her seat on a segregated bus in Montgomery, Alabama. Read the passage carefully. Write an essay that analyzes the rhetorical choices Obama makes to convey his message.

In your response you should do the following:

  • Respond to the prompt with a thesis that analyzes the writer’s rhetorical choices.
  • Select and use evidence to support your line of reasoning.
  • Explain how the evidence supports your line of reasoning.
  • Demonstrate an understanding of the rhetorical situation.
  • Use appropriate grammar and punctuation in communicating your argument.

AP Lang Rhetorical Analysis Essay Example

In his speech delivered in 2013 at the dedication of Rosa Park’s statue, President Barack Obama acknowledges everything that Parks’ activism made possible in the United States. Telling the story of Parks’ life and achievements, Obama highlights the fact that Parks was a regular person whose actions accomplished enormous change during the civil rights era. Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did.

Although it might be a surprising way to start to his dedication, Obama begins his speech by telling us who Parks was not: “Rosa Parks held no elected office. She possessed no fortune” he explains in lines 1-2. Later, when he tells the story of the bus driver who threatened to have Parks arrested when she refused to get off the bus, he explains that Parks “simply replied, ‘You may do that’” (lines 22-23). Right away, he establishes that Parks was a regular person who did not hold a seat of power. Her protest on the bus was not part of a larger plan, it was a simple response. By emphasizing that Parks was not powerful, wealthy, or loud spoken, he implies that Parks’ style of activism is an everyday practice that all of us can aspire to.

AP Lang Rhetorical Analysis Essay Example (Continued)

Even though Obama portrays Parks as a demure person whose protest came “simply” and naturally, he shows the importance of her activism through long lists of ripple effects. When Parks challenged her arrest, Obama explains, Martin Luther King, Jr. stood with her and “so did thousands of Montgomery, Alabama commuters” (lines 27-28). They began a boycott that included “teachers and laborers, clergy and domestics, through rain and cold and sweltering heat, day after day, week after week, month after month, walking miles if they had to…” (lines 28-31). In this section of the speech, Obama’s sentences grow longer and he uses lists to show that Parks’ small action impacted and inspired many others to fight for change. Further, listing out how many days, weeks, and months the boycott lasted shows how Parks’ single act of protest sparked a much longer push for change.

To further illustrate Parks’ impact, Obama incorporates Biblical references that emphasize the importance of “that single moment on the bus” (lines 57-58). In lines 33-35, Obama explains that Parks and the other protestors are “driven by a solemn determination to affirm their God-given dignity” and he also compares their victory to the fall the “ancient walls of Jericho” (line 43). By of including these Biblical references, Obama suggests that Parks’ action on the bus did more than correct personal or political wrongs; it also corrected moral and spiritual wrongs. Although Parks had no political power or fortune, she was able to restore a moral balance in our world.

Toward the end of the speech, Obama states that change happens “not mainly through the exploits of the famous and the powerful, but through the countless acts of often anonymous courage and kindness” (lines 78-81). Through carefully chosen diction that portrays her as a quiet, regular person and through lists and Biblical references that highlight the huge impacts of her action, Obama illustrates exactly this point. He wants us to see that, just like Parks, the small and meek can change the world for the better.

AP Lang Rhetorical Analysis Essay Example: Why It Works

We would give the AP Lang Rhetorical Analysis essay above a score of 6 out of 6 because it fully satisfies the essay’s 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . Let’s break down what this student did:

The thesis of this essay appears in the last line of the first paragraph:

“ Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did .”

This student’s thesis works because they make a clear argument about Obama’s rhetorical choices. They 1) list the rhetorical choices that will be analyzed in the rest of the essay (the italicized text above) and 2) include an argument someone else might disagree with (the bolded text above).

Evidence and Commentary:

This student includes substantial evidence and commentary. Things they do right, per the AP Lang Rhetorical Analysis rubric:

  • They include lots of specific evidence from the text in the form of quotes.
  • They incorporate 3 different types of evidence (diction, long lists, Biblical references).
  • After including evidence, they offer an interpretation of what the evidence means and explain how the evidence contributes to their overarching argument (aka their thesis).

Sophistication

This essay achieves sophistication according to the AP Lang Rhetorical Analysis essay rubric in a few key ways:

  • This student provides an introduction that flows naturally into the topic their essay will discuss. Before they get to their thesis, they tell us that Obama portrays Parks as a “regular person” setting up their main argument: Obama wants all regular people to aspire to do good in the world just as Rosa Parks did.
  • They organize evidence and commentary in a clear and cohesive way. Each body paragraph focuses on just one type of evidence.
  • They explain how their evidence is significant. In the final sentence of each body paragraph, they draw a connection back to the overarching argument presented in the thesis.
  • All their evidence supports the argument presented in their thesis. There is no extraneous evidence or misleading detail.
  • They consider nuances in the text. Rather than taking the text at face value, they consider what Obama’s rhetorical choices imply and offer their own unique interpretation of those implications.
  • In their final paragraph, they come full circle, reiterate their thesis, and explain what Obama’s rhetorical choices communicate to readers.
  • Their sentences are clear and easy to read. There are no grammar errors or misused words.

AP Lang Rhetorical Analysis Essay—More Resources

Looking for more tips to help your master your AP Lang Rhetorical Analysis Essay? Brush up on 20 Rhetorical Devices High School Students Should Know and read our Tips for Improving Reading Comprehension . If you’re ready to start studying for another part of the AP English Exam, find more expert tips in our How to Write the AP Lang Synthesis blog post.

Considering what other AP classes to take? Read up on the Hardest AP Classes .

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Christina Wood

Christina Wood holds a BA in Literature & Writing from UC San Diego, an MFA in Creative Writing from Washington University in St. Louis, and is currently a Doctoral Candidate in English at the University of Georgia, where she teaches creative writing and first-year composition courses. Christina has published fiction and nonfiction in numerous publications, including The Paris Review , McSweeney’s , Granta , Virginia Quarterly Review , The Sewanee Review , Mississippi Review , and Puerto del Sol , among others. Her story “The Astronaut” won the 2018 Shirley Jackson Award for short fiction and received a “Distinguished Stories” mention in the 2019 Best American Short Stories anthology.

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Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

  • Article author's claim or purpose
  • Summary of the article's main point in the second paragraph (could also be in the introduction)
  • Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
  • Quotes illustrate how the author uses appeals to ethos
  • Analysis explains how the quotes show the effective use of ethos as noted in the thesis
  • Transition and topic sentence about the second point from the thesis
  • Quote that illustrates appeals to logos
  • Analysis explains how the quotes show the effective use of logos, as noted in the thesis
  • Transition and topic sentence about the third point from the thesis
  • Quotes that illustrate appeals to pathos
  • Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
  • Transition and topic sentence about fourth point from the thesis
  • Quote illustrates how the author uses appeal to ethos
  • Analysis explains how quote supports thesis
  • Transition and topic sentence about fourth point from thesis
  • Conclusion returns to the ideas in the thesis and further develops them
  • Last sentence returns to the hook in the introduction

Learn more about the " Rhetorical Analysis Graphic Organizer ."

Learn more about " Pathos, Logos, and Ethos ."

what is an example of a rhetorical analysis essay

How to Write a Rhetorical Analysis: Full Guide

what is an example of a rhetorical analysis essay

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

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Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

  • The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
  • Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
  • The Role of Irony in Jonathan Swift's 'A Modest Proposal'
  • The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
  • The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
  • The Argument Structure in Michelle Obama's Speech on Education
  • The Use of Imagery in Edgar Allan Poe's 'The Raven'
  • Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
  • Satirical Elements in George Orwell's 'Animal Farm'
  • The Influence of Tone in Greta Thunberg's Climate Change Speeches
  • Political Symbolism in Banksy's Street Art
  • Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
  • The Power of Silence in Emma Watson's UN Speech on Gender Equality
  • Ethical Appeals in ASPCA's Animal Rights Advertisements
  • The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Rhetorical Analysis Essay Outline

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

  • Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
  • Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
  • Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

  • Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
  • Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
  • Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

  • Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
  • Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
  • Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

  • How does the text try to sway its audience? What methods does it use to convince or influence them?
  • Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
  • What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
  • How does the structure of the text contribute to its persuasive power or overall impact?
  • Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

  • Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
  • Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
  • Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
  • Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
  • Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

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What is a Rhetorical Analysis Essay?

How to structure a rhetorical analysis essay, how to write a rhetorical analysis essay.

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Rhetorical Analysis

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Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed. 

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness. 

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer. 

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind. 

Ethos (appeal to the writer’s credibility)

  • What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
  • Do you trust the writer? Why?
  • Is the writer an authority on the subject? What credentials does the writer have?
  • Does the writer address other viewpoints?
  • How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

  • Who is the target audience for the argument?
  • How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
  • Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

  • Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
  • What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
  • Do the writer’s points build logically upon each other?
  • Where in the text is the main argument stated? How does that placement affect the success of the argument?
  • Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

  • When was the argument originally presented?
  • Where was the argument originally presented?
  • What circumstances may have motivated the argument?
  • Does the particular time or situation in which this text is written make it more compelling or persuasive?
  • What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes. 

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Rhetorical Analysis Definition and Examples

The analysis can be used on any communication, even a bumper sticker

  • An Introduction to Punctuation

Sample Rhetorical Analyses

Examples and observations, analyzing effects, analyzing greeting card verse, analyzing starbucks, rhetorical analysis vs. literary criticism.

  • Ph.D., Rhetoric and English, University of Georgia
  • M.A., Modern English and American Literature, University of Leicester
  • B.A., English, State University of New York

Rhetorical analysis is a form of criticism or close reading that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience . It's also called rhetorical criticism or pragmatic criticism.

Rhetorical analysis may be applied to virtually any text or image—a speech , an essay , an advertisement, a poem, a photograph, a web page, even a bumper sticker. When applied to a literary work, rhetorical analysis regards the work not as an aesthetic object but as an artistically structured instrument for communication. As Edward P.J. Corbett has observed, rhetorical analysis "is more interested in a literary work for what it does than for what it is."

  • A Rhetorical Analysis of Claude McKay's "Africa"
  • A Rhetorical Analysis of E.B. White's "The Ring of Time"
  • A Rhetorical Analysis of U2's "Sunday Bloody Sunday"
  • "Our response to the character of the author—whether it is called ethos, or 'implied author,' or style , or even tone—is part of our experience of his work, an experience of the voice within the masks, personae , of the work...Rhetorical criticism intensifies our sense of the dynamic relationships between the author as a real person and the more or less fictive person implied by the work." (Thomas O. Sloan, "Restoration of Rhetoric to Literary Study." The Speech Teacher )
  • "[R]hetorical criticism is a mode of analysis that focuses on the text itself. In that respect, it is like the practical criticism that the New Critics and the Chicago School indulge in. It is unlike these modes of criticism in that it does not remain inside the literary work but works outward from the text to considerations of the author and the audience...In talking about the ethical appeal in his 'Rhetoric,' Aristotle made the point that although a speaker may come before an audience with a certain antecedent reputation, his ethical appeal is exerted primarily by what he says in that particular speech before that particular audience. Likewise, in rhetorical criticism, we gain our impression of the author from what we can glean from the text itself—from looking at such things as his ideas and attitudes, his stance, his tone, his style. This reading back to the author is not the same sort of thing as the attempt to reconstruct the biography of a writer from his literary work. Rhetorical criticism seeks simply to ascertain the particular posture or image that the author is establishing in this particular work in order to produce a particular effect on a particular audience." (Edward P.J. Corbett, "Introduction" to " Rhetorical Analyses of Literary Works ")

"[A] complete   rhetorical analysis requires the researcher to move beyond identifying and labeling in that creating an inventory of the parts of a text represents only the starting point of the analyst's work. From the earliest examples of rhetorical analysis to the present, this analytical work has involved the analyst in interpreting the meaning of these textual components—both in isolation and in combination—for the person (or people) experiencing the text. This highly interpretive aspect of rhetorical analysis requires the analyst to address the effects of the different identified textual elements on the perception of the person experiencing the text. So, for example, the analyst might say that the presence of feature x will condition the reception of the text in a particular way. Most texts, of course, include multiple features, so this analytical work involves addressing the cumulative effects of the selected combination of features in the text." (Mark Zachry, "Rhetorical Analysis" from " The Handbook of Business Discourse , " Francesca Bargiela-Chiappini, editor)

"Perhaps the most pervasive type of repeated-word sentence used in greeting card verse is the sentence in which a word or group of words is repeated anywhere within the sentence, as in the following example:

In quiet and thoughtful ways , in happy and fun ways , all ways , and always , I love you.

In this sentence, the word ways is repeated at the end of two successive phrases, picked up again at the beginning of the next phrase, and then repeated as part of the word always . Similarly, the root word all initially appears in the phrase 'all ways' and is then repeated in a slightly different form in the homophonic word always . The movement is from the particular ('quiet and thoughtful ways,' 'happy and fun ways'), to the general ('all ways'), to the hyperbolic ('always')." (Frank D'Angelo, "The Rhetoric of Sentimental Greeting Card Verse." Rhetoric Review )

"Starbucks not just as an institution or as a set of verbal discourses or even advertising but as a material and physical site is deeply rhetorical...Starbucks weaves us directly into the cultural conditions of which it is constitutive. The color of the logo, the performative practices of ordering, making, and drinking the coffee, the conversations around the tables, and the whole host of other materialities and performances of/in Starbucks are at once the rhetorical claims and the enactment of the rhetorical action urged. In short, Starbucks draws together the tripartite relationships among place, body, and subjectivity. As a material/rhetorical place, Starbucks addresses and is the very site of a comforting and discomforting negotiation of these relationships." (Greg Dickinson, "Joe's Rhetoric: Finding Authenticity at Starbucks." Rhetoric Society Quarterly )

"What essentially are the differences between literary criticism analysis and rhetorical analysis? When a critic explicates Ezra Pound's Canto XLV , for example, and shows how Pound inveighs against usury as an offense against nature that corrupts society and the arts, the critic must point out the 'evidence'—the 'artistic proofs' of example and enthymeme [a formal syllogistic argument that is incompletely stated}—that Pound has drawn upon for his fulmination. The critic will also call attention to the 'arrangement' of the parts of that argument as a feature of the 'form' of the poem just as he may inquire into the language and syntax. Again these are matters that Aristotle assigned mainly to rhetoric...

"All critical essays dealing with the persona of a literary work are in reality studies of the 'Ethos' of the 'speaker' or 'narrator'—the voice—source of the rhythmic language which attracts and holds the kind of readers the poet desires as his audience, and the means this persona consciously or unconsciously chooses, in Kenneth Burke's term, to 'woo' that reader-audience." (Alexander Scharbach, "Rhetoric and Literary Criticism: Why Their Separation." College Composition and Communication )

  • Definition and Examples of Explication (Analysis)
  • Audience Analysis in Speech and Composition
  • Definition and Examples of Ethos in Classical Rhetoric
  • Stylistics and Elements of Style in Literature
  • A Rhetorical Analysis of U2's 'Sunday Bloody Sunday'
  • Definition of Belles-Lettres in English Grammer
  • Definition of Audience
  • Invented Ethos (Rhetoric)
  • What is a Rhetorical Situation?
  • Critical Analysis in Composition
  • Rhetoric: Definitions and Observations
  • Definition and Examples of the Topoi in Rhetoric
  • What Is the Second Persona?
  • What Is Phronesis?
  • Feminist Literary Criticism
  • Quotes About Close Reading

Rhetorical Analysis Essay

Rhetorical Analysis Essay Example

Cathy A.

Top 15+ Rhetorical Analysis Essay Examples for Students

Published on: Mar 10, 2023

Last updated on: Jan 29, 2024

rhetorical analysis essay example

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Writing a rhetorical analysis essay can be tough. You want to engage your reader, but you also need to provide clear and concise analysis of the text. 

It's hard to know where to start, what information is important, and how to make your argument clear. 

Don't fret! We've got you covered. 

In this blog post, we'll give you 15+ Rhetorical analysis essay examples to help you craft a winning essay. Plus, we'll give you some tips on how to make your essay stand out.

So without a further delay, let's start!

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Good Rhetorical Analysis Essay Examples

Examples help the readers to understand things in a better way. They also help a writer to compose an essay just like professionals.

Here are some amazing rhetorical analysis examples on different topics. Use them as a helping hand to understand the concept and write a good essay.

Rhetorical Analysis Essay Example: AP Language

Rhetorical analysis done in AP Language and Composition is one of the biggest tasks a student can ever get. On the same hand, drafting it in a proper way is also necessary to get good grades.

Look at these rhetorical analysis essay example AP language given below to see how a well-written rhetorical essay is written.

AP Rhetorical analysis essay example

Rhetorical Analysis Essay Example Ap Lang 2020

Rhetorical Analysis Essay Example Ap Lang 2021

Rhetorical Analysis Essay Example AP Lang 2022

Rhetorical Analysis Essay Example AP Lang 2023

These rhetorical analysis essay example college board will help you to win over your panel in no time!

Want to start from the basics? Head over to our Rhetorical essay guide to solidify your base.

Rhetorical Analysis Essay Example: Ted Talk

A rhetorical analysis can be done on nearly anything. Here is a good example of a rhetorical essay in which a ted talk is being analyzed.

Rhetorical Analysis Essay Example: Ethos, Pathos, Logos

The first impression of these three terms sounds just like a conjuration in some kind of a magical story. But in fact, these elements of persuasion were created by Aristotle and have been used for a very long time.

According to Aristotle, they were the primary persuasive strategies that authors should use in their papers. These elements are further elaborated as follows:

  • The ethos appeals to ethics.
  • Pathos appeals to emotions.
  • Logos mean the use of rational thinking.

Here is an example of a rhetorical essay written using these elements.

Understand Ethos,Pathos and Logos to write a compelling essay.

Rhetorical Analysis Essay Example for College

College students often get to write a rhetorical analysis essay. They find it hard to write such an essay because it is a bit more technical than other essay types.

Here is an example of a well-written rhetorical essay for college students.

Comparative Rhetorical Analysis Essay Example

A rhetorical analysis essay can be written to show a comparison between two objects. Here is a compare-and-contrast rhetorical analysis essay example.

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Visual Rhetorical Analysis Essay Example

The visual rhetorical essay determines how pictures and images communicate messages and persuade the audience. Usually, visual rhetorical essays are written for advertisements. They use strong images to convince the audience to behave in a certain way.

Visual Rhetorical Analysis Essay Example Pdf

Rhetorical Analysis Essay Example: Letter from Birmingham Jail

Here is another good example of a rhetorical essay. Most of us know about the history of “letter from a Birmingham jail”. Read the given example to see how rhetorical analysis is done on it.

Struggling for a similar good topic? Check out our amazing rhetorical essay topics to select the perfect theme for your essay.

Great Influenza: Rhetorical Analysis Essay Example

Influenza has been one of the scariest pandemics the world has faced in history. Here is a rhetorical essay on great influenza.

Great influenza: Rhetorical Analysis Essay Example

Condoleezza Rice Rhetorical Analysis Essay Example

The speech given by Condoleezza Rice has become a classic example of effective oratory. Here is an example of a rhetorical analysis essay on the speech given by Condoleezza Rice at a commencement ceremony.

Rhetorical Analysis Essay Example: Condoleezza Rice’s Commencement Speech

This example explores the effectiveness of Rice's speech and features an in-depth analysis. 

Rhetorical Analysis Essay Example High School

High school essays involve the analysis of different texts and the application of rhetorical tools to those texts. Here is an example that focuses on a high school essay about the effects of television on society. 

Rhetorical Analysis Essay Example (Pdf)

Rhetorical Analysis Essay Example MLA

MLA format is one of the most commonly used formats for essays. Here is an example of a rhetorical essay written in MLA format that focuses on the effectiveness of advertisements. 

MLA Rhetorical Analysis Essay PDF

Rhetorical Analysis Essay Example Outline

Outline helps to organize the ideas and arguments that you want to present in your essay. Here is a sample outline that can help you write an effective rhetorical analysis essay.

Rhetorical Analysis Essay Example Outline sample

Hop on to our rhetorical essay outline guide to learn the step-by-step process of crafting an exemplary outline.

How to Start a Rhetorical Analysis Essay Example

When starting a rhetorical analysis essay, it is important to provide a brief overview of the topic that you are analyzing. This should include the overall message being conveyed, the target audience and the rhetorical devices used in the text. 

Here is a rhetorical analysis introduction example for your ease.

David Suzuki's "The Right Stuff" holds a captivating and enlightening style that we have grown accustomed to from the renowned broadcaster of The Nature Of Things. He commences with an intriguing thought, taken from Is There Life After High School?, that “impressions created in high school are more enduring than those formed at any other time." Undoubtedly, this is something many can relate to.

Thesis Statement Example for Rhetorical Analysis Essay

The thesis statement of a rhetorical analysis essay should explain the primary argument being made in the text. Here is an example of a thesis statement for a rhetorical analysis essay for your ease.

Example of Rhetorical Analysis Thesis Statement

Rhetorical Analysis Essay Example Conclusion

The conclusion of a rhetorical analysis essay is an important part of the overall essay. It should summarize your main points and provide some final thoughts on the topic. 

Here is an example of conclusion for a rhetorical analysis essay for your ease.

Suzuki's essay may overlook the overwhelming question of logistics, which is how can schools—burdened by limited staff and resources—add the formidable subject of sex education to their curriculum? Granted, David Suzuki wrote his essay during a time when educational budgets were in better shape than they are today. Nevertheless, he establishes an salient point that teachers should value their students and present information that captivates their attention.

Download this  Rhetorical Analysis Essay Writing Manual to help gather all the relevant guidance for your rhetorical essay.

Rhetorical Analysis Essay Writing Manual (PDF)

Watch this video to understand how to select Rhetorical analysis essay evidences.

Rhetorical Analysis Essay Writing Tips

To write a rhetorical analysis essay, you must have good writing skills. Writing a rhetorical essay is a technical task to do. This is why many students find it really difficult.

There are the following things that you should do to write a good rhetorical analysis essay. Those important things are as follows:

  • Determine the Rhetorical Strategy

To write a rhetorical essay, the writer needs to follow a specific method for research. The typical research methods used for this particular essay are as follows:

  • Choose a Topic

For any essay type, it is very important to have a good topic. A good topic seeks the readers of attention and convinces them to read the complete essay.

  • Create a Rhetorical Analysis Outline

An outline is an essential part of essay writing. The outline provides a definite structure to the essay and also guides the reader throughout the essay. A  rhetorical analysis outline  has the following elements in it:

  • Introduction
  • Body paragraphs

These three elements let you describe the entire idea of your rhetorical analysis essay. These three elements are further written with the help of sub-elements.

  • Develop a Thesis Statement

The  thesis statement is yet another important part of essay writing. It is the essence of the entire essay. It may be a sentence or two explaining the whole idea of your essay. However, not give background information about the topic.

  • Proofread and Edit

The formal terminology used for essay revision is known as proofreading. To make sure that your essay is error-free, repeat this process more than once.

Now let's wrap up , shall we?

So far we have provided you with the best rhetorical analysis examples that are sure to win over your panel. With our help, you can surely sfe guard your academic success journey in no time!

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Frequently Asked Questions

What are the 3 parts of rhetorical analysis.

The three parts of rhetorical analysis are: 

  • Ethos 
  • Logos 
  • Pathos 

What are the elements of a rhetorical analysis?

The main elements of a rhetorical analysis essay are: 

  • Situation 
  • Audience 
  • Purpose 
  • Medium 
  • Context 

Is there any difference between AP lang rhetorical analysis essay example 2020 and AP lang rhetorical analysis essay example 2021?

Yes, there are differences between 2020 and 2021 AP Language and Composition rhetorical analysis essay examples.

  • In 2020 the essay prompts revolved around various social issues related to public discourse. In 2021 they mainly focused on the ideas of justice or progress. 
  • In 2020 students were encouraged to write a multi-paragraph essay shifting back and forth between creative devices of rhetoric. While in 2021 more emphasis was placed on analyzing how well an author's argument is structured.

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what is an example of a rhetorical analysis essay

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How to Write the AP Lang Rhetorical Essay

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  • AP Lang Rhetorical Essay Example

How Will AP Scores Affect College Chances?

The AP English Language Exam is one of the most common AP exams you can take. However, the average score on the exam in 2020 was a 2.96 out of 5. While this may seem a bit low, it is important to note that over 550,000 students take the exam annually. With some preparation and knowing how to study, it is totally possible to do well on this AP exam.

The AP Lang Rhetorical Essay is one section of the AP English Language Exam. The exam itself is 3 hours and 15 minutes long, and is broken into two sections. The first part of the exam is a 60 minute, 45-question multiple-choice section. The questions on this part of the exam will test your ability to read a passage and then interpret its meaning, style, and overall themes. After the multiple-choice section, there is a section lasting 2 hours and 15 minutes with three “free response” essays. This includes the synthesis essay, the rhetorical analysis essay, and the argument essay. 

  • In the synthesis essay , you will have to develop an argument using pieces of evidence provided to you. 
  • The argumentative essay will have you pick a side in a debate and argue for or against it.
  • The rhetorical essay requires that you discuss how an author’s written passage contributes to a greater meaning or theme. 

The rhetorical essay is perhaps the most unique of all AP Lang exam essays because it requires the test taker to analyze and interpret the deeper meanings of the passage and connect them to the author’s writing style and writing syntax in only 40 minutes. This essay can be the trickiest because it requires you to have knowledge of rhetorical strategies and then apply them to a passage you’ve never seen before.

1. Outline Your Essay Before Writing

One of the most important parts of the AP Lang essays is structuring your essay so that it makes sense to the reader. This is just as important as having good content. For this essay in particular, you’ll want to read the passage first and write a brief outline of your points before you begin the essay. This is because you will want to write the essay using the passage chronologically, which will be discussed in detail below.

2. Understand Rhetorical Strategies 

If you feel like you don’t know where to start as you prepare to study for the rhetorical essay portion of the exam, you aren’t alone. It is imperative that you have a grasp on what rhetorical strategies are and how you can use them in your essay. One definition of rhetoric is “language carefully chosen and arranged for maximum effect.” This can include types of figurative language (metaphor, simile, personification, pun, irony, etc.) elements of syntax (parallelism, juxtaposition, anthesis, anaphora, etc), logical fallacies, or persuasive appeals. Overall, there are many elements that you can analyze in an essay and having a good grasp on them through practice and memorization is important.

3. Keep the Essay Well Structured 

Even if you understand the various rhetorical strategies you can use, where do you begin? First of all, you’ll want to write a strong introduction that outlines the purpose of the piece. At the end of this introduction, you will write a thesis statement that encapsulates all the rhetorical strategies you discuss. Perhaps these are style elements, tone, or syntax. Be sure to be specific as you list these.

Next, you will create your body paragraphs. As you discuss the rhetorical elements in the piece and tie them back to the work’s meanings, be sure to discuss the points in chronological order. You don’t have to discuss every single strategy, but just pick the ones that are most important. Be sure to cite the line where you found the example. At the end of the essay, write a short conclusion that summarizes the major points above.

4. Be Sure to Explain Your Examples

As you write the essay, don’t just list out your examples and say something like “this is an example of ethos, logos, pathos.” Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you’ll want to be as specific and detail-focused as possible. 

what is an example of a rhetorical analysis essay

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AP Lang Rhetorical Analysis Essay Example

Below is a prompt and example for a rhetorical essay, along with its score and what the writer did well and could have improved:

The passage below is an excerpt from “On the Want of Money,” an essay written by nineteenth-century author William Hazlitt. Read the passage carefully. Then write an essay in which you analyze the rhetorical strategies Hazlitt uses to develop his position about money.

what is an example of a rhetorical analysis essay

Student essay example:

In his essay, Hazlitt develops his position on money through careful use of adjectives and verbs, hypothetical situations, and images. His examples serve to impress upon the reader the highly negative consequences of being in “want of money.”

Hazlitt’s word choice in his opening phrase provides an example of his technique in the rest of the essay. It is not necessary to follow “literally” with “truly” yet his repetition of the same ideas emphasizes his point. In his next sentence, one that lasts forty-six lines, Hazlitt condignly repeats similar ideas, beating into his audience the necessity of having money in this world. The parallelism throughout that one long sentence, “it is not to be sent for to court, or asked out to dinner…it is not to have your own opinion consulted or sees rejected with contempt..” ties the many different situations Haziltt gives together. What could have become a tedious spiel instead becomes a melodious recitation, each example reminding you of one before it, either because of the similarities in structure or content. Hazlitt addresses many different negative effects of not having money but manages to tie them together with his rhetorical strategies. 

The diction of the passage fully relays Hazlitt’s position about money. In every example he gives a negative situation but in most emphasizes the terrible circumstance with strong negative adjectives or verbs. “Rejected,” “contempt,” “disparaged,” “scrutinized,” “irksome,” “deprived,” “assailed” “chagrin;” the endless repetition of such discouragement shows how empathetically Hazlitt believes money is a requisite for a happy life. Even the irony of the last sentences is negative, conveying the utter hopelessness of one without money. Through one may have none in life, pitiless men will proceed to mock one’s circumstances, “at a considerable expense” after death! 

In having as the body of his essay one long sentence, Hazlitt creates a flow that speeds the passage along, hardly giving the reader time to absorb one idea before another is thrown at him. The unceasing flow is synonymous with Hazlitt’s view of the life of a person without money: he will be “jostled” through life, unable to stop and appreciate the beauty around him or to take time for his own leisure. 

The score on this essay was a 6 out of 6. This essay started out very strong as the student had a concrete thesis statement explaining the strategies that Hazlitt used to develop his position on money as well as Hazlitt’s belief on the topic. In the thesis statement, the student points out that adjectives, verbs, hypothetical situations, and images help prove Hazlitt’s point that wanting money can be problematic. 

Next, the student broke down their points into three main subsections related to their thesis. More specifically, the student first discusses word choice of repetition and parallelism. When the student discusses these strategies, they list evidence in the paragraph that can be found chronologically in Hazlitt’s essay. The next paragraph is about diction, and the student used specific adjectives and verbs that support this idea. In the last paragraph, the student emphasized how the speed and flow of the essay helped describe Hazlitt’s viewpoint on life. This last concluding sentence is particularly thoughtful, as it goes beyond the explicit points made in the essay and discusses the style and tone of the writing. 

It is important to remember that in some ways, the rhetorical essay is also an argumentative essay, as the student must prove how certain rhetorical strategies are used and their significance in the essay. The student even discussed the irony of the paragraph, which is not explicit in the passage.

Overall, this student did an excellent job organizing and structuring the essay and did a nice job using evidence to prove their points. 

Now that you’ve learned about the AP Lang rhetorical essay, you may be wondering how your AP scores impact your chances of admission. In fact, your AP scores have relatively little impact on your admissions decision , and your course rigor has much more weight in the application process.

If you’d like to know your chances of admission, be sure to check out our chancing calculator! This tool takes into account your classes, extracurriculars, demographic information, and test scores to understand your chances at admission at over 600 schools. Best of all, it is completely free!

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Rhetorical Analysis

Sample rhetorical analysis essay.

Student essay is used with permission.  It was originally submitted double-spaced with no extra spaces between the lines, featured proper MLA pagination, and 1/2″ paragraph indents.  The writing assignment asks for an argument about how several rhetorical elements work together to create a functioning whole in a given chapter of Michael Shermer’s 2004 book The Science of Good and Evil: Why People Cheat, Gossip, Care, Share, and Follow the Golden Rule .

Liana Monnat

English 101

Instructor: Joshua Dickinson

October 16, 2016

Michael Shermer Successfully Proves That Humans Can Be Good Without God

            In his chapter entitled “Can We Be Good Without God?” Michael Shermer’s objective is to prove that one does not need to be religious to be capable of moral behavior.  Shermer has, in his previous four chapters, taken care to establish ethos by demonstrating that he is an open-minded and intelligent fellow.  Judging by his use of vocabulary, he assumes his readers are also intelligent people, with whom he attempts to develop a connection through his intermittent use of humor.  Shermer has already proved that his arguments are well-supported by large quantities of evidence, which lets his audience know that what he is saying is inherently trustworthy.  Taking all of this into consideration and having carefully analyzed this chapter, the reader is compelled by logic to agree with Shermer that one can have religion without morality, and morality without religion.

Shermer begins his fifth chapter with an appeal to pathos.  He describes to readers the massacre perpetrated at Columbine High School by Eric Harris and Dylan Klebold (141).  His description of the event along with a photograph of the black-clad, angry-looking murderers gives the reader a glimpse of the terror that must have been experienced by those unfortunate enough to have been present at the massacre.  In building up to proving his argument, Shermer appeals to readers’ ability to reason by showing that outside influences do not cause a person to behave immorally.  He explains that in the aftermath of the event, many theories were put forth to rationalize the cause of Harris and Klebold’s murderous rampage.  Included in these causes were use of prescription drugs, cult or gang influence, a fatherless home, homosexuality, and exposure to violence in video games (143-144).  Shermer uses logic to point out that none of these causes were relevant, particularly the idea that video game violence may have been the cause.  He makes mention of several newspapers that make such a claim, but dismisses the articles as having been written by “wannabe social commentators” and “ad hoc social scientists” and lacking in evidence (143).  Shermer shows how ridiculous the notion of video games being the causal factor is by relaying testimony of other players of violent games.  They all point out that they have not been driven to violence by their gaming habits (143).  By presenting these testimonies, he appeals to our common sense and ability to reason as intelligent individuals to realize that if video games caused people to behave violently, all gamers who played violent games would exhibit violent behavior, which is certainly not the case.  Shermer has thus far proved to readers that outside influences do not cause a person to abandon their morality.

Having logically dismantled the previous cases, Shermer turns his focus to the subject of gun control.  He quips that those in favor of more gun control took advantage of the Columbine massacre by “squawking for more legislation” (146).  His use of the word ‘squawking’ brings chickens to mind, and the great amount of noise they produce at the slightest provocation.  I believe creating this visual was probably the intent behind his humorous choice of words.

Liberal gun control advocates thoroughly ridiculed, Shermer notes that conservatives answered the call for more gun control by insisting that guns were not the problem.  The problem, as conservatives saw it, was the evil souls of the people who used them to commit evil deeds (146).  I feel that Shermer purposefully saved mentioning the gun control issue for last because it deals with the ideas of evil, morality, and religion.  He has taken much care in the preceding chapters to make it clear that he does not believe that evil exists, and that morality is not a product of religion.  The issue of gun control seems a well-chosen topic from which to begin his argument of how morality is a thing separate from religion.

The first example of evidence Shermer offers in his argument is an excerpt from a letter read by Congressman Tom DeLay.  He uses the excerpt to bring to readers’ attention an argument that is commonly made to explain violent acts.  It implies that as science provides evidence for questions that people once looked to religion to answer, people no longer feel obligated by a higher power to behave morally (147).  Shermer disputes this argument by describing the case of another perpetrator of a school shooting.  Rumors of the perpetrator being an atheist were quickly dispelled by the family priest, whose explanation was that the boy was a sinner but not an atheist, to which Shermer sarcastically quips “Thank God for that” (147).  This remark demonstrates his disgust that the priest would imply that being a Christian murderer was less offensive than being an atheist.  With this evidence, Shermer has supported his argument and demonstrated to his audience that religious people do not necessarily have morals.

For Shermer’s next move, he takes into consideration the opinions of several credible people who believe that morality is impossible without religion.  He utilizes quotes from the 103rd archbishop of Canterbury, Pope Pious XI, and the deeply religious Dostoyevsky who all fervently insist that religion is absolutely necessary for morality (149-150).  Shermer then includes the religious views of Laura Schlessinger, his one-time colleague.  He immediately diminishes her religious credibility by referring to her as a “self-appointed religious authority” (150). This implies to readers that although she is considered a ‘religious authority’ her opinions should not be taken too seriously.   He points out that although Schlessinger claims to have grown up lacking morals due to an atheistic upbringing, she admits that her parents still managed to instill her with some degree of morality (151).  This admission helps support his idea that non-religious people can have morals, but is the only part of Shermer’s paragraphs about Schlessinger that appear to be relevant to his argument.  He continues on about her, however, and it becomes apparent to readers that Shermer once admired her work but was taken aback by her conversion to Judaism.  He further weakens her authority by poking fun at her, and readers (this reader, at least) cannot help but wonder if he only included these paragraphs about Schlessinger because he is still disgruntled about her defection from his cause.

Shermer has, through several quotes from religious authorities, demonstrated to his audience that religious people are adamant that religion is necessary for moral behavior.  In an effort to prove that they are wrong, he refutes the claims of these authorities by serving up examples of religious people that committed atrocities while zealously practicing their religion.  His go-to example is Hitler and the annihilation of the Jews in Germany.  He illustrates for readers the religious fervor of Hitler by quoting him as saying “I believe today that I am acting in the sense of the Almighty Creator.  By warding off the Jews I am fighting for the Lord’s work” (qtd. on 153).  By strategically using this quote, Shermer is proving to readers that not only did Hitler commit mass murder, he did so in the Lord’s name.  This example, more than any other, is meant to show that religion and morality are not related.

In perhaps his most convincing argument that one need not be religious to behave morally, Shermer gets personal.  He asks readers the question “What would you do if there was no God?” (154).  Now the reader must contemplate the point Shermer has been trying to make, but on an intimate level.  He forces one to admit that if it was learned that God did not exist, the vast majority of people would continue to behave morally.  Most people would not, free from fear of eternal reprisal, proceed to pillage, rape, and commit murder.  After this degree of self-examination, it would be illogical to disagree that morality is not a creation of religion.

In his chapter “Can We Be Good Without God?”, Shermer successfully proves that we can indeed be good without God.  He appealed to readers’ emotions by describing the nightmare that was the Columbine massacre and led his audience to logically conclude that no outside influences caused the perpetrators’ behavior.  Through the strategic use of quotes and examples, Shermer effectively demonstrated that contrary to the beliefs of religious authorities, deeply religious people are capable of behaving extremely immorally.  Shermer ingeniously substantiated his point by asking readers to ponder what their own behavior might be like without God holding them accountable for their actions.  I feel that this was his most convincing piece of evidence in support of his argument, it is hard to deny his logic when applying it to oneself.  It can be assumed that most readers would continue to behave morally, and would agree with Shermer that we can be good without God.

Shermer, Michael. “Can We Be Good Without God?”  The Science of Good and Evil: Why People Cheat,

Gossip, Care, Share, and Follow the Golden Rule.   Henry Holt and Company, LLC, 2004, pp.141-156.

  • Sample Rhetorical Analysis Essay (MLA Format). Authored by : Liana Monnat. Provided by : Jefferson Community College. Located at : http://www.sunyjefferson.edu . Project : ENG 101. License : CC BY-SA: Attribution-ShareAlike

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Organizing Your Analysis

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There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.

Introduction

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:

  • Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
  • Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
  • If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
  • Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.

Thesis Statements and Focus

Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.

1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.

The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.

2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.

The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.

3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.

A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.

These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.

Analysis Order (Body Paragraphs)

Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).

Chronological

This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.

Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.

A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.

  • Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
  • The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
  • Lines are often used to provide directions and paths for the eye to follow.
  • Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.

Persuasive Appeals

The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.

The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.

Home — Essay Samples — Literature — The Great Gatsby — The Great Gatsby: A Rhetorical Analysis

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The Great Gatsby: a Rhetorical Analysis

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Published: Jun 13, 2024

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Table of contents

The power of imagery, the art of persuasion, the elegance of language, introduction, body paragraph, works cited.

Fitzgerald, F. Scott. The Great Gatsby. Scribner, 2004.

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what is an example of a rhetorical analysis essay

Exploring Scientology: a Contemporary Analysis

This essay about Scientology explores its origins, doctrines, and societal impact. Founded by L. Ron Hubbard in the 20th century, Scientology blends spiritual principles with practical psychology, focusing on personal enlightenment through auditing sessions aimed at overcoming subconscious barriers known as engrams. Despite controversy surrounding its practices and organizational structure, Scientology continues to grow globally, influencing both individual adherents and broader cultural discourse. Scholars analyze Scientology through lenses of religious studies, sociology, and psychology, highlighting its evolution and relevance in contemporary society. Understanding Scientology requires careful consideration of its teachings, controversies, and ongoing scholarly debate regarding its impact on individuals and communities worldwide.

How it works

Scientology, a religious movement founded in the 20th century by L. Ron Hubbard, a prolific writer and thinker, has captivated global attention for its unique blend of spiritual principles and practical psychology. Rooted in the Latin “scio,” meaning “to know,” and the Greek “logos,” meaning “study of,” Scientology literally translates to the “study of knowing.” This linguistic foundation underscores its central tenet: the pursuit of self-awareness and spiritual enlightenment through structured practices.

Central to Scientology is the concept of auditing, a process akin to counseling or therapy aimed at overcoming negative experiences, or “engrams,” stored in the subconscious.

Through auditing sessions led by trained auditors, adherents seek to achieve spiritual clarity and personal growth, progressing through various levels on what is termed the “Bridge to Total Freedom.”

Critics of Scientology have raised significant concerns, ranging from allegations of financial exploitation and coercion within the organization to disputes over the validity of its claims and practices. Despite these controversies, Scientology continues to expand globally, maintaining a network of churches, missions, and community outreach programs.

From an academic standpoint, Scientology offers a compelling case study in the evolution of contemporary religious movements and their intersection with societal norms. Hubbard’s background in science fiction and exploration of human consciousness resonated with the cultural milieu of mid-20th century America, influencing Scientology’s development into a structured belief system with a global following.

Scholars analyze Scientology through various lenses, including religious studies, sociology, and psychology, exploring its organizational structure, belief system, and impact on individual adherents and broader society. While contentious, Scientology’s influence prompts ongoing scholarly inquiry and debate, reflecting its significance in contemporary religious and cultural discourse.

In conclusion, Scientology remains a subject of intense academic scrutiny and public interest due to its unique synthesis of spiritual principles, psychological methodologies, and organizational practices. As research and discourse continue, understanding Scientology necessitates nuanced examination of its doctrines, societal impact, and ongoing relevance in an evolving global landscape.

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A new study analyzed 50 years of friend-of-the-court briefs and found that abortion opponents were more relentless than their adversaries, with some reflected in the justices’ opinions.

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A street filled with marchers carrying signs and flags with the U.S. Capitol in the background.

By Adam Liptak

Reporting from Washington

When the Supreme Court decided Roe v. Wade in 1973, establishing a constitutional right to abortion, it noted that it had received 14 friend-of-the-court briefs and listed them in a snug footnote at the beginning of the decision.

By 1992, when the court reaffirmed Roe’s core holding in Planned Parenthood v. Casey, the number of such filings, which lawyers call amicus briefs, had swelled to more than 30, and the footnote reciting them had grown unwieldy, taking up more than a page .

In the decision that overturned Roe in 2022, Dobbs v. Jackson Women’s Health Organization, the court was flooded with more than 140 amicus briefs . The footnote had metastasized, spanning seven pages.

Those 50 years of amicus briefs tell a cumulative story, one explored in a new study published in The Missouri Law Review , “The Rhetoric of Abortion in Amicus Briefs.” Using corpus linguistics, a social-science tool that analyzes patterns of words in large databases, the study found that the briefs “serve as a barometer revealing how various constituencies talk about abortion, women, fetuses, physicians, rights and harms over time.”

The study, conducted by Jamie R. Abrams , a law professor at American University, and Amanda Potts , who teaches at Cardiff University, concluded that opponents of abortion had in some ways been more effective, remaining “resolutely intent on advancing fetal personhood.” The anti-abortion briefs were nimble, they wrote, and were “able to adapt and evolve in response to doctrinal shifts of the court.”

Overall, the authors wrote, abortion opponents had pressed “a more relentlessly human, emotional, personal attack to pursue its political agenda.”

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