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Enriching Results with NICO & CLYDE

NICO Corporation, in partnership with Emory University, was set to announce the results of their seven-year multi-site clinical trial, ENRICH, […]

A Place for Everyone with Rover & CLYDE

When alarming data showed that 20–50% of women don’t leave abusive relationships because of concern about a pet’s fate, Rover […]

Retiring the Crash Test Dummy  with Altair and Tier One Partners

Digital twin technology uses data to create digital models of virtually anything in the real world to improve and speed […]

The Primetime-ification of Women’s Sports with Ally and Tier One Partners

Despite record-breaking viewership and huge opportunity for brands to spur fan engagement, women’s sports receive less than 10% of media […]

Launching Workhuman’s Human Workplace Index with SourceCode

As the world of work has rapidly evolved in recent years, SourceCode developed a data storytelling concept to gauge the […]

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Homebase is an all-in-one SMB team management platform that serves over 100,000 small businesses and two million hourly workers to […]

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Why Use Case Studies?

When and Why You Should Use Case Studies:

• You need to identify challenges/opportunities a particular client or organization faced
• You need descriptions of solutions provided for clients, organizations, stakeholders, or target audiences
• You need examples of measurable results gained from using the service (e.g. engagement, poll results, or revenue increases) 

Remember: Case studies are frequently written with prospective clients in mind, so the agent/agency is often presented in a positive light.

• PR News Case studies are often found in the trade publication, PR News. Try searching "case study" using quotation marks.
• PR Newswire Case studies are often highlighted in this daily newswire. Try searching "case study" using quotation marks. Their main website also includes listings of recent white papers and case studies for browsing.
• Public Relations Review In-depth case studies can be found in this peer-reviewed, scholarly journal. Try searching "case study" using quotation marks.
• Arthur W. Page Society Includes original case studies written by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations.
• PRSA Case Studies The PRSA website includes a searchable database of Silver Anvil case studies. PRSA membership account information is needed to view the complete case studies.
• Business Source Complete This link opens in a new window Contains articles from Harvard Business Review , each issue of which usually contains a case study. Of course, there are hundreds of other publications covered by this database. Search using the subject keywords "Case studies" in combination with terms or company names of interest.

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• How to Write a PR Case Study: A Comprehensive Guide

Home » How to Write a PR Case Study: A Comprehensive Guide

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It’s more than a one-off success story; it’s a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. 

Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. 

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.

Start Strong with the PR Challenge

Begin your PR case study by outlining the challenge your client faced. Detail the initial situation, the client’s goals, and their aspirations. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

Structure the PR Case Study for Clarity and Engagement

Craft a structured narrative that captivates your audience from start to finish. Provide a brief overview of the client and their market context before delving into the specifics of the project. Break down the case study into manageable sections such as the challenge, strategy, execution, and results. Seamless transitions between sections ensure a compelling storytelling experience.

Harness the Power of Data Visualization

Enhance the credibility of your case study by incorporating hard data and statistics. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Visual representations not only validate your claims but also make complex information more digestible for your audience.

Amplify with Client Testimonials

Inject authenticity into your PR case study by including testimonials from satisfied clients. Let their voices narrate the success story alongside your own. Look for testimonials that are specific, enthusiastic, and aligned with the narrative of your case study. Personal insights from clients add credibility and resonance to your accomplishments.

Promote Your Success Story

Maximize the impact of your case study by promoting it across relevant channels. Share it within your professional networks and online communities to amplify its reach. Optimize your content for search engines by incorporating relevant keywords and shareable elements. Make it easy for prospective clients to find and engage with your success story.

Still Seeking Inspiration?

Explore examples of stellar PR case studies for inspiration:

• Visa: Establishing Visa’s voice in the world of NFTs and crypto commerce
• Dove: D ove turned its back on beauty filters. Literally. Here’s why.
• Sparkling Ice: Giving Back

Crafting a compelling public relations case study requires attention to detail, storytelling finesse, and strategic promotion. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Ready to elevate your PR game? Start writing your next standout case study today!

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What is a case study?

The case study is a descriptive, qualitative research  method that analyzes in great detail a person, an organization, or an event. Case studies are found in most applied areas, such as business, law, and marketing, and offer insight into practices and tactics. The case study's major advantage is the detail and analysis it provides of a specific person, organization, or event. Its major disadvantage is that it cannot be generalized to situations other than the one that was studied.                     Encyclopedia of Public Relations

In Public Relations, case studies:

• Identify the challenge a particular customer faces
• Describe the solution provided by the company
• Illustrate the measurable results gained from using the service

Databases to Find Case Studies & Industry Info

• WARC This link opens in a new window Warc provides intelligence solutions for students, faculty and staff in marketing, advertising and mass communications. more... less... Warc includes over 6,000 global case studies, and articles, opinion pieces and conference reports. It also contains comprehensive historic and forecast advertising expenditure data together with global media cost data.
• Business Source Complete This link opens in a new window Provides access to full-text, peer-reviewed business publications, as well as indexing and abstracts for many scholarly business journals. more... less... Business Source Complete (BSC) is the world's most comprehensive scholarly business database that provides full-text access to almost 4,000 business and scholarly journals, plus indexing and abstracts for the most important scholarly business journals dating back as far as 1886. Select journals included in this database are: Harvard Business Review, California Management Review, MIT Sloan Management Review, and Administrative Science Quarterly. Additional full-text content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, faculty seminars (videos), and more. BSC is an important resource for researchers interested in all disciplines of business, including marketing, management, MIS, POM, accounting, finance, and economics. Updated monthly.
• IBISWorld This link opens in a new window IBISWorld provides access to detailed industry reports for over 700 plus United States industries. Each report includes industry structure, market characteristics, product and customer segments, cost structure, industry conditions, major players, market share, supply chain structure, and 5-year revenue forecasts.

Online Resources

• Case Studies in Strategic Communication Dedicated to the study of strategic communication through the case study form. Case studies illustrate the strategies, tactics, and execution of communication campaigns through in-depth coverage of a single situation. CSSC is a peer-reviewed publication housed at the University of Southern California’s Annenberg School for Communication & Journalism.
• Institute for Public Relations Research Letter The Institute for Public Relations is dedicated to the science beneath the art of public relations™. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
• Arthur W. Page Society Includes case studies written by students for the Case Study Competition. Scroll to the bottom to load case studies from past competition winners.
• PR Council -- Case Studies The Council is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education; to serve as an authoritative source of information and expert comment and to help set standards for the industry.

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• Company & Industry by Janet Burka Last Updated May 14, 2024 1791 views this year

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What you need to know to write a client case study that counts

by John McCartney | Jun 22, 2023 | Public Relations

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case studies are crucial in PR agencies’ efforts to showcase their expertise, build trust, educate clients and industry professionals, differentiate from competitors, inspire creativity, and foster internal learning and development. They are powerful tools for demonstrating the value and impact of PR activities and driving business growth.

I’ve spoken about the importance of storytelling in PR; at the most basic level, a case study is an extension of this idea. It’s a narrative, albeit one with a unique structure, format, and intended purpose. 

In this article, I’ll provide my perspective on effective case study structure, essential elements to include, and the many doors an excellent case study can open for your agency or brand. 

The structure

First, there’s no surer way to lose your audience than to make your case study too long. Your goal should be to hit on all the critical information in as few words as possible. A case study should fit onto a single PowerPoint slide. If you find yours extending to three or four slides or beyond, it’s time to get more compact.

While there is some room for variation, a case study should generally follow a three-part framework:

• Challenge : This section outlines the client’s difficulties or obstacles, setting the stage for the rest of the narrative. It also provides context and helps the reader understand why a PR campaign was necessary for the goal the client aimed to carry out. It should include some brief background on the client and explore internal and external factors contributing to the problem they sought to solve.
• Strategy : The Strategy section is the meat of the case study, providing you the space to outline the specific approaches and tactics you’ve taken to address the challenge you described in the previous section. It should accomplish two overarching goals: showcasing the thought process behind your PR campaign and demonstrating your agency’s expertise. It’s crucial to touch on the campaign’s key message and specific media relations strategies you used, including thought leadership and industry engagement. Finally, the Strategy section should briefly outline the plan for measuring the success of your campaign, setting the stage for the last area of your case study.
• Results : To cap off your case study on a concrete note, the Results section should highlight the outcomes of your campaign. If possible, it should include quantifiable metrics that paint a picture of your campaign’s reach and impact on your case study subject—for example, growth in web traffic, social media engagement numbers, or sales figures. It should also delve into earned media coverage and include details such as the number of media mentions, the reach and circulation of the publications or outlets, and the overall visibility generated.

Remember that only some cases study will follow this structure down to the letter. You may use different terminology or break one of these sections into subsections. But your case study should hit on these three components in one way or another. Like many stories that benefit from a three-act structure, case studies draw their power from following this three-part framework.

The essential elements

With our three-part framework in mind, we have the template for our case study to tell a powerful story. But this is only the beginning. For our case study to pop, we need to include a few key elements.

• Quantitative data : Hard numbers are a must-have for any case study if you can access them. With statistics and data points such as a sales uptick, growth in traffic, or a boost in online engagement, you can provide evidence of success and verifiably show the impact of your PR efforts. Quantitative data also allows for comparisons, benchmarking, and informed decision-making. It enables you to evaluate ROI and identify areas for improvement. When communicating with potential new clients, numbers act as a common language, making conveying the value and significance of your PR work easier. If you don’t have any quantitative data for your case study, include plenty of qualitative data (for instance, excerpts from media coverage or social listening analysis.)
• Creative ideas : Hard data on your PR campaign’s execution is vital, but your case study should touch on ideation, too. The Strategy section is a perfect place to do so. What creative ideas did your team create to help your client achieve their goals? How does that creativity set you apart from other agencies? Potential clients will be very interested in the answers to these questions. Providing a window into a cutting-edge campaign goes a long way toward building trust.
• Client touchpoints : Your case study should amplify the client-focused nature of your PR work and reinforce your ability to deliver exceptional results. Calling out client communications throughout your campaign is a great way to do that. By explicitly mentioning meetings, consultations, and communications, you emphasize your PR services’ personalized attention and collaborative nature. You also add credibility by illustrating hands-on involvement and a willingness to adopt tailored strategies employed throughout the engagement.
• Client testimonials : At Jmac, we’ve touched on the importance of using testimonials in your marketing strategy, and that goes for case studies, too. No matter how well you articulate the positive impact of your PR services, there’s no substitute for a firsthand account. Testimonials offer insights into the client’s experience, showcasing the direct effects of your expertise, professionalism, and results. They also humanize your PR work, allowing potential clients to relate to actual people from whom you’ve benefited. Even a one-sentence quote can make a strong case for the value of your services.

The benefits

A robust case study is a powerful tool to showcase your company’s narrative and mission. You can effectively communicate your brand story and the values that drive your organization by highlighting the strategic thinking, creative ideas, and impactful results achieved through your PR campaigns. Case studies also help attract new clients by showcasing your past work and demonstrating your value. Prospective clients can see tangible evidence of your expertise, success stories, and your positive impact on previous clients. Finally, PR case studies are crucial in pitching campaigns for PR awards. They provide needed evidence to support your entries, increasing your chances of recognition and industry accolades. 

As you create your next case study, remember all the elements we’ve discussed here, but remember that there’s no one-size-fits-all approach to PR services. Finding a method that works for you and reflects what makes your services unique is critical. But once you master the art of the case study, however it may look for you, you’ll be well on your way to new clients and new horizons for your business.

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Read the mainstream newspapers as well as the public relations trade publications (e.g. PR Week , Public Relations Strategies & Tactics , etc.) to find some current PR “situation.”

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PR Case Study Online Resources

Pr case study books.

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Why use case studies? 

Case studies are detailed investigations of individuals or groups. Case studies can be qualitative or quantitative in nature and often combine elements of both. In Public Relations, case studies:

• Identify the challenge a particular customer faces
• Describe the solution provided by the company
• Illustrate the measurable results gained from using the service
• Arthur W. Page Society (Note: Case study archives are accessed from the bottom of the page.) Includes original case studies written by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations.
• PR Council Free access to case studies from over 100 of America’s leading communications firms.
• PRSA Case Studies The PRSA website includes a searchable database of Silver Anvil case studies. PRSA membership account information is needed to view the complete case studies.
• PR Newswire Case studies are often highlighted in PR Newswire. Select "Search within this publication." Then try searching "case study" using quotation marks.

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Campaign case studies.

How Manischewitz is reaching ‘culturally curious’ consumers

Inside the kosher food company’s rebrand.

Why Barilla created a soundtrack with the composer from ‘White Lotus’

The brand wanted to “teach people how to experience pasta differently.”

Inside Chipotle’s Burrito Vault campaign

The “cultural phenomenon of word games and puzzles” inspired the brand’s National Burrito Day effort.

How SunChips gave everyone a reason to cheer on #TeamSun during the eclipse

Astronaut and researcher Kellie Gerardi helped to promote a limited edition product tied to the astronomical event.

Coca-Cola Spiced: How Coke rolled out its first new flavor in three years

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Duolingo director of marketing campaigns Michaela Kron shared the strategy, tactics and results for the language learning app’s prank.

How the WSJ is keeping Evan Gershkovich’s story in the headlines

Last Friday marked one year since the reporter has been in Russian detention.

Inside P.F. Chang’s attempt to heal the heartbroken

A plate of dumplings was all it took to inspire the restaurant chain’s Valentine’s Day campaign.

How Ford responded after a Marine vet said a Raptor truck saved his life

The vet was rear-ended by a car going 75 mph.

How Krispy Kreme set out to ‘make it a good day’ for people impacted by AT&T’s massive outage

The doughnut company welcomes situations where it can improve someone’s day or unify people.

Why Papa Johns decided to stuff its pizza with cash

Influencer Doughtoli and Las Vegas Raiders defensive end Maxx Crosby helped to promote the campaign.

Why Destination Cleveland chose to show off the city through a bulldog’s eyes

Inside the organization’s first national ad campaign, which launched during Puppy Bowl XX.

Tropicana wants you to know that It’s OJ, not AI

The brand’s CES campaign acknowledges AI is everywhere — except its orange juice.

How Donna Kelce helped Barefoot Wine share Super Bowl party hosting tips

After working with Travis Kelce’s mother in November on a different successful campaign, Barefoot Wine kept the partnership going.

How LA Tourism celebrated the Hollywood sign’s 100th anniversary

The tourism group dedicated a year-long campaign to the event.

Inside Jimmy Dean and Josh Peck’s plan to ‘solve all the craziness’ of holiday hosting

Jimmy Dean and the actor ran a contest to sponsor the parties of 10 lucky winners.

Unpacking Away’s Jeremy Allen White Calvin Klein ad parody — and its search for XXL underwear

The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.

How Slim Jim responded when its Fast Meat car, a custom-built Nissan Z, was stolen — and then found

The meat snack brand is unveiling a new custom vehicle on January 17.

The story behind Pop-Tarts’ edible mascot

Pop-Tarts senior director of brand marketing shared results from the viral stunt.

Miller Lite Beercracker: Did it crack the holiday marketing code?

The brand shared the story behind its modified nutcrackers and how many people entered to win one.

Crisis Corner

Timeline of a crisis: Under Armour CEO Stephanie Linnartz's resignation rattles stakeholders

Musical chairs in the C-suite as Linnartz abruptly announced her resignation just more than a year in the role.

Timeline of a crisis: Kaiser Permanente delicately negotiates with striking workers

The healthcare provider focused its messaging around “coming together” to find a mutual solution.

Timeline of a crisis: Moderators revolt against Reddit after hefty API changes

How the Ask Me Anything community site reacted to pushback over its pre-IPO plans to become more grown up.

Timeline of a crisis: Depositors flee en masse after Silicon Valley Bank stumbles on messaging

Financial jargon and a plea to “stay calm” helped fuel the second-largest failure of a financial institution in American history when SVB collapsed in early March.

Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images

The fashion house's multiple apologies for controversial imagery used in its recent campaigns have come with empty pledges and little substantive follow-through by the fashion brand.

Timeline of a crisis: Brooklyn Nets discipline star Kyrie Irving

The NBA franchise condemns point guard Kyrie Irving’s anti-semitism with vigor.

Timeline of a Crisis: Bed Bath & Beyond fumbles inflated stock price and leadership shuffle

After a top-five shareholder reshuffled Bed Bath & Beyond’s leadership deck before cashing out, the home goods retailer’s stock prices soared before crashing, with a class action lawsuit and a death as collateral damage.

Timeline of a Crisis: Delta Air Lines navigates perfect storm of summer travel woes

Operational obstacles amid a boom in flight bookings threw Delta’s service up in the air.

Timeline of a crisis: Elon Musk and Starlink step up to the plate for Ukraine

The SpaceX CEO made an altruistic decision to quickly provide Ukraine with internet after a tweet from a high-ranking official.

Timeline of a Crisis: The CDC muddles the messaging

The health organization caused confusion and irritation with inconsistent policy change and muddled messaging with the onset of the Omicron variant of COVID-19.

Timeline of a Crisis: Meta tries to save face during a defining PR crisis

Denying wrongdoing and responsibility, Meta’s rebranding fails to address serious problems, corrosive to democracy and a civilized society.

Timeline of a Crisis: OnlyFans backpedals on porn ban but fails to move forward

Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress.

Timeline of a Crisis: ExxonMobil CEO’s attempt to clean up lobbyists’ spill

Video leaked of lobbyists saying the company was undermining Biden's climate push.

Timeline of a crisis: Burger King gets burned

The fast food giant was under fire after campaign suggests ‘women belong in the kitchen.’

Timeline of a crisis: Cyberpunk 2077

The video game took 7 years to hit the shelves, but it still left fans dissatisfied.

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.

Timeline of a crisis: Facebook fails in response to ad boycott

Civic groups 'disappointed' after meeting with CEO Marc Zuckerberg as more than 300 companies take part in boycott.

Timeline of a Crisis: The British royal family had another annus horribilis

Scandal after scandal has left the Royal Family scrambling this past year.

Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters

It's very likely no amount of good PR could've saved the co-working startup.

Healthcare Awards

Global awards, agency business report, 40 under 40, salary survey, women of distinction, prweek us awards, dashboard 25, best places to work, hall of fame, crisis comms conference, health influencer 30, purpose awards, prweek us 25th anniversary, the power list, brand entertainment awards, pride in pr, gen zeitgeist, the future of work, bellwether survey, changemakers, subscribe to prweek.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Welcome to Public Relations Case Studies: Strategies & Actions. This OER textbook provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.

This book is available free of charge to any who wish it. It is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This book was edited and compiled by Sam Schechter. Acknowledgements to contributing authors and copyright notices are included on a chapter-by-chapter basis.

Public Relations Case Studies: Strategies & Actions Copyright © by Sam Schechter is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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19 Successful PR Campaigns from Innovative Companies

• Megan Noorman
• December 28, 2023

Successful PR campaigns come in as many different forms as there are brands. What could be innovative and on-point for one company may be totally off-key for another.

Despite that, looking at other companies’ PR successes can still be helpful when developing a comprehensive PR campaign for your brand . So let’s look at 19 major PR successes over the years from companies across various industries and key takeaways to strengthen the impact of your next PR campaign.

1. The “Summer of Barbie” Campaign

The “Summer of Barbie” campaign, associated with the 2023 Barbie movie, created a global buzz. This vibrant campaign included painting mansions pink and setting up life-sized Barbie boxes for photo ops, leading to a surprising pink paint shortage. The campaign’s success was monumental, contributing to the movie’s staggering $2.9 billion global gross.

The Barbie campaign tapped into the nostalgia of a beloved brand while aligning it with contemporary trends. Brands can learn to blend nostalgia with modern elements to appeal to both long-time followers and new audiences.

By weaving a compelling narrative around Barbie and integrating it with real-world experiences, the campaign created a story that people wanted to be a part of. Brands should focus on crafting stories that are not only engaging but also offer opportunities for the audience to participate and contribute, creating a shared and more impactful brand journey.

2. Reinventing Financial PR with Dwolla

Dwolla, an established player in the modern payments platform sector, sought to rejuvenate its image and boost brand awareness in 2022. Zen Media’s approach was a dynamic 90-day PR blitz, focusing on forward-thinking announcements and unveiling new partnerships. This comprehensive strategy also highlighted unique case studies and proactive podcast pitches, cementing Dwolla’s position as a fintech thought leader. The outcome was impressive: over 170 media pieces and 250+ social media engagements, significantly raising Dwolla’s profile and exceeding their expectations in brand visibility.

Dwolla’s campaign also underscores the importance of innovation within industry norms. In the financial sector, where trust and reliability are paramount, Dwolla managed to inject freshness and dynamism into its brand image without losing sight of these core values. Brands in other sectors can take note of this balance between innovation and adherence to industry standards.

3. Lego Rebuild the World 

Their first global PR campaign in decades, Lego’s Rebuild the World was focused on inspiring creative thinking in kids—but also adults. As part of the public relations campaign, Lego asked customers to submit pictures of their creations, aggregated onto a 3D globe on the brand’s website. Users can move and spin the globe to see what people worldwide have created. 

The best part is that Rebuild the World struck the perfect balance between inspirational and playful—an exact fit for Lego’s overall brand personality.

4. Kamua’s Product Launch campaign

Our client Kamua, an AI-powered video editing platform, wanted to establish itself as an authoritative voice in the video editing industry and rapidly expand its base of dedicated users. 

We worked with them to create a comprehensive, strategic public relations strategy that included bylined articles by Kamua founder and CEO Paul Robert Cary; multiple monthly mentions including in tier-one publications; and, most importantly, a Product Hunt launch campaign that would get Kamua’s name and product in front of thousands of tech-savvy users and influencers. 

Kamua became one of the top three most-hunted products on Product Hunt, was featured in Product Hunt’s email newsletter , and was named Best Product of the Week by Product Hunt the week of its campaign. Just one outcome of this PR campaign? The platform gained 400 new users literally overnight.

Related read: Product Launch Marketing: Strategy, Plan, and Execute

5. Dove’s #TheSelfieTalk Campaign

A decade after the women’s skincare brand launched its Real Beauty campaign, it’s still going strong. 

Why? Because they’ve involved real women (and girls) every step of the way. Their latest campaign is a commentary on how social media affects girls’ self-esteem. Their #TheSelfieTalkCampaign shows a young girl editing a photo of herself to post online. To make their point, Dove shows this process in reverse. The advertisement ends by showing the girl’s natural face without makeup or filters. 

From honest conversations on beauty standards to what it means to “throw like a girl,” Dove’s public relations campaigns have evolved and adapted to the times by staying sincerely in touch with what its customers are experiencing in their daily lives.

6. BBC’s Peaky Blinders fan art campaign

Fan art is a world unto itself—but surprisingly few brands embrace this “unofficial” view, even though it’s probably the best possible source of user-generated content a brand could ever ask for. 

An exception to this was the show Peaky Blinders , which issued a call to fans to create art for their new season’s imagery in 2019. Not only did this generate interest among casual viewers and those who were not yet fans, but it also strengthened the relationship between the show’s creators and the viewers who love it—a win-win. 

Related read: How to Take Your User-Generated Content from Good to Great

7. Caldwell’s newsjacking campaign

Caldwell, a law firm specializing in high-growth startups and early-stage tech and life sciences, aimed to extend its brand beyond its founder’s reputation. The firm worked with Zen Media, and our innovative strategy involved a newsjacking campaign, seizing real-time opportunities for Caldwell’s attorneys to comment on global cases. This proactive approach led to numerous features in trade magazines covering tech and biotech cases, enhancing Caldwell’s visibility and establishing its lawyers as industry thought leaders.

Caldwell’s approach illustrates the effectiveness of creating a multi-dimensional brand identity . By showcasing their expertise on various platforms and media, they not only enhanced their brand visibility but also added depth to their brand’s persona. Brands should strive to create a diverse yet cohesive image that reflects their multiple strengths and areas of expertise.

8. The Eras Tour — More than just a concert

Can we call a concert tour a campaign? Why not! Taylor Swift took over the world in 2023 with her Eras Tour. She not only blasted through global attendance and revenue records for a tour and had a direct impact on local economies where she performed (and released multiple albums and a film), but she also created a widespread culture that consumed the market. 

The Eras Tour exemplifies the power of a holistic marketing approach. By integrating various elements—music, visual arts, storytelling—into a cohesive campaign, Swift managed to create a brand experience that was both immersive and memorable. Brands can learn to integrate different marketing elements to create a more comprehensive and engaging campaign.

Another critical aspect of the Eras Tour’s success was Swift’s strong fan base. Brands should focus on building and nurturing a loyal community around their products or services—it can be a powerful tool in amplifying the impact of campaigns.

9. State Street Global Advisors Fearless Girl 

The Fearless Girl statue that the Wall Street firm State Street Global Advisors firm placed to face down the famous Wall Street bull became a symbol of the financial sector’s lack of gender diversity, and the women who have been at the forefront of trying to change that. 

But in addition to its symbolic importance, it’s also a carefully crafted advertisement—one for the firm’s exchange-traded Gender Diversity Index SHE fund. 

The firm has faced some criticism over the years since putting up the statue, as it hasn’t always been clear whether State Street Global Advisors is making gender diversity a true priority. 

And this brings up another important point when it comes to creating successful PR campaigns: Your brand needs to put its money where its mouth is. If you say diversity, or sustainability, or another issue is important to you, make sure you’re backing that up with real action. 

Related read: Negative Public Perceptions and Other PR Problems: How To Change The Narrative

10. Calian IT & Cyber Solutions—Blending brands for a bigger impact

Following its acquisition of Computex, Calian IT & Cyber Solutions faced the challenge of merging brand identities and penetrating the U.S. market. They partnered with us at Zen Media, and we created a strategic PR roadmap, including curated proactive pitching topics to position two of Calian IT & Cyber Solutions’ senior executives as thought leaders in their areas of expertise. 

Zen would also help secure the executives Forbes Technology Council memberships and launch a regular cadence of published bylines. This robust campaign led to significant media coverage and awards, with Calian’s IT & Cyber Solutions division reporting double-digit revenue growth, largely credited to their expanded U.S. presence.

In merging two brands, it’s crucial to balance innovation with the preservation of core values and strengths that define each brand. This balance helps in maintaining loyalty among existing customers while attracting new ones.

11. New Cosmos USA’s community-first approach

New Cosmos USA, committed to preventing natural gas explosions with their DeNova Detect alarm, took a unique community-centric PR approach. In response to a gas explosion in West Reading, Pennsylvania, they collaborated with Zen Media for a rapid community support and media outreach strategy. This involved donations, local PSA publications, and educational materials on gas safety. 

The campaign, replicated in other locations, not only bolstered community safety but also positioned DeNova Detect as a leader in natural gas safety, leading to increased sales in those areas. By positioning the DeNova Detect alarm as a solution to a community issue, New Cosmos USA effectively aligned their product with community welfare, enhancing the product’s value proposition. Brands should evaluate the success of their campaigns not just in terms of sales but also by their impact on community welfare and social awareness.

12. Gender Pay Gap Bot Fights For Fair Wages 

As we’ve stated, many companies like to raise awareness of social issues and fight for change. The Gender Pay Gap Bot is an automated Twitter account that advocates for women’s rights to equal pay—and on International Women’s Day, the bot ran a PR campaign to hold companies accountable. 

Their slogan: “Stop posting platitudes. Start fixing the problem.” 

As companies in various industries filled users’ feeds with empowering messages, the Gender Pay Gap Bot responded with data revealing the inequities in compensation between their male and female employees. This PR strategy sheds light on these issues through transparency and neutral messaging. Today, the Twitter account has over 240,000 followers. 

13. McDonald’s ‘We Hire People’ Campaign

Companies that emphasize the importance of diversity, equity, and inclusion (DEI) initiatives are paving the way for a kinder, more inclusive world. Promoting these brand values through public relations strategies is a great way to show your commitment to welcoming all of your employees and customers. 

McDonald’s ‘We Hire People” Campaign does just this. The fast-food chain introduces viewers to many individuals with various cultural backgrounds, passions, and ages. The advertisement shows that McDonald’s doors are open to everyone. These messages are essential in 2024. 

14. Nike’s ‘Just Do It’ Campaign

This campaign has been one of the most successful PR campaigns of all time. The tagline “Just Do It” is simple yet powerful and has become synonymous with Nike’s brand identity. The campaign’s success is due to its inspirational message that encourages consumers to push themselves beyond their limits and achieve their goals. Nike has used the campaign to showcase its products as tools that help people achieve their athletic potential. The “ Just Do It” campaign has also featured famous athletes, such as Michael Jordan and Serena Williams, who embody Nike’s brand values of determination, perseverance, and excellence.

15. Google’s Year in Search

Google’s “Year in Search” campaign is an annual PR campaign that showcases the top trending searches of the year. The campaign has been successful because it taps into people’s emotional connections to current events and showcases Google’s ability to capture the pulse of the world through search data. The campaign is also highly shareable and creates a sense of community around the shared experience of looking back at the year’s top moments. The campaign reinforces Google’s brand identity as a company that is at the forefront of technology and innovation.

16. Red Bull’s ‘Stratos’ Campaign

In 2012, Red Bull sponsored Felix Baumgartner’s record-breaking jump from the edge of space called the “ Red Bull Stratos. ” The campaign was a massive success, generating over 52 million views on YouTube and millions of dollars in earned media coverage. The campaign was successful because it showcased Red Bull’s brand values of extreme sports and adventure while also breaking a world record. The campaign was a testament to the power of experiential marketing and how brands can leverage events to create memorable and impactful campaigns.

17. Chipotle’s ‘Food with ‘Integrity’ campaign

Chipotle’s “ Food with Integrity” campaign was an innovative marketing campaign that aimed to differentiate the company from other fast-food chains by highlighting its commitment to sourcing sustainable and ethically produced ingredients for its menu. The campaign featured a series of advertisements that showcased Chipotle’s use of fresh, locally sourced, and sustainably-raised ingredients and its efforts to reduce its carbon footprint.

What made the campaign innovative was that it was not just a marketing gimmick; Chipotle really did change its sourcing practices to live up to the promises it made in the ads. The company worked directly with farmers and producers to develop sustainable farming practices, and it paid premium prices to ensure that the farmers were able to make a living wage. The success of the campaign was due to its resonance with consumers who valued healthier, more sustainable food options and appreciated Chipotle’s mission as much as its food.

18. Patagonia Says ‘Don’t Buy This Jacket’

Patagonia’s “ Don’t Buy This Jacket” campaign was an innovative marketing campaign that aimed to encourage customers to buy less and reduce their environmental impact. The campaign was launched in 2011 and featured a full-page ad in The New York Times that showed one of Patagonia’s best-selling jackets with the headline “Don’t Buy This Jacket.” The ad went on to explain the environmental impact of the jacket’s production and encouraged customers to think twice before making a purchase.

What made the campaign innovative was that it went against the traditional marketing strategy of encouraging customers to buy more. Instead, Patagonia wanted to use its platform to raise awareness about the environmental impact of consumerism and to encourage customers to make more conscious choices. The campaign also reflected Patagonia’s long-standing commitment to sustainability and its belief that the company had a responsibility to minimize its environmental impact. The campaign was a success and helped to solidify Patagonia’s reputation as a leader in sustainability and environmental activism.

19. Airbnb’s ‘Belong Anywhere’ Campaign

This PR campaign was an innovative campaign that aimed to position the company as a global community that offered unique and authentic travel experiences. The campaign focused on Airbnb’s ability to connect people from different cultures and backgrounds, highlighting the role of welcoming and knowledgeable local hosts. The campaign was successful because it tapped into the growing trend of experiential travel and emphasized the community aspect of travel. It helped establish Airbnb as a disruptor in the travel industry and drove significant growth for the company.

Creating an innovative, successful PR campaign requires a team of experts who know your brand inside and out. If you’re looking for help making your next PR campaign stand out, get in touch with Zen ! 

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Marketing, Advertising and Public Relations: Case Studies

• Magazines and Journals
• Video and Audio
• Case Studies
• Academic and Scholarly Research Databases
• Market and Audience Research
• Advertising Spend
• Other Data and Statistics
• Citing References This link opens in a new window

Case studies are often used in Marketing and Advertising courses to illustrate real-life challenges and solutions. They are usually written by academic institutions or professional bodies and intended to be used as teaching material. Some are based on real companies; some are entirely fictitious and designed to illustrate a particular situation.

Marketing News from Campaign/Brand Republic

Finding Case Studies

You may find useful case studies by using our journal databases, like  Business Source Ultimate   selecting “case study” as the document type.

Case studies are also available on World Advertising Research Cent er 

Other Case Study Sources

Many case studies are published commercially however the links below are to sites which are freely available to students.

• Business Case Studies  Download free case studies involving real companies. You can search by company and keyword or by topic such as environment, finance, marketing, operations, people and strategy
• Business in the Community  Case studies showing how businesses have benefited from creating a positive impact and responsible business practice
• Bized: Mind your business archive 
• The Health and Safety Executive have case studies from  large businesses  and  small and medium businesses , showing how they've benefited from implementing good health and safety practices.
• LearningEdge   Teaching case studies from MIT Sloan, covering entrepreneurship, leadership/ethics, operations management, strategy, sustainability and system dynamics.
• The Times 100 : case studies  The website for The Times 100. Search by subject or by participating company/organisation. (Aimed at A-level business studies courses)
• World Business Council for Sustainable Development: case studies   A collection of case studies submitted by companies illustrating how they have improved their environmental performance.

The following has limited free content available -

• The Case Centre  (formerly ECCH: European Case Clearing House) is a leading provider of case studies in the UK and US. The collection can be searched free but most material is only available to academic staff within Bournemouth University
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Cases in Public Relations Strategy

• Burton St. John III - University of Colorado Boulder, USA
• Diana Knott Martinelli - West Virginia University, USA
• Robert S. Pritchard - University of Oklahoma, USA, Ball State University, USA
• Cylor Spaulding - Cal State University, Fullerton, USA
• Description

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.

Give your students the SAGE edge!

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn .

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email [email protected] . Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html .

For assistance with your order: Please email us at [email protected] or connect with your SAGE representative.

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Supplements

• Test bank  provides a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students' progress and understanding.
• Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
• Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
• Multimedia content includes third-party video, audio, and web links that appeal to diverse learners.
• Chapter and Case Summaries summarize key concepts and cases by chapter to help you prepare for lectures and class discussions.
• Case Study Resources includes a resource guide for instructors teaching the case course the first time, links to award-winning cases, chapter activities, and sample long-term projects students can undertake to facilitate a deeper exploration of public relations.
• Chapter and Case summaries reinforce the most important material
• Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
• 30 original, contemporary case studies  drawn from the real world Introduce key concepts and skills in Public Relations. 
• A focus on strategic areas   within the profession (heath communication, issue advocacy, etc.), rather than skill-sets, demonstrates how various strategies and tactics can be adapted to meet the needs of various clients.
• An emphasis on   strategy and strategic thinking , rather than individual tactics, prepares students for the realities of a PR career.
• A unique client-oriented focus  shows that Public Relations is not “one size fits all.” The selection of cases from a wide range of clients in core PR areas demonstrates the need for adjusting PR strategy for each client type.
• RACE Pit Stop   sections include discussion items, trend line information, and comments from professional observers that show students to integrate key findings from the case studies into their own PR work.
• SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, and more, in one easy-to-use online environment. 

Sample Materials & Chapters

Chapter 1. Branding

Chapter 2. Community Relations

For instructors

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This title is also available on SAGE Knowledge , the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial .

BUS203: Principles of Marketing

Media and Public Relations

Visit this interactive resource. You should briefly review each of the eight primer modules and note any resources or templates you find especially useful. These resources and templates may be helpful as you undertake a public relations campaign at a future date. We will refer back to this primer elsewhere in the course for specific examples supporting subunit topics ahead. For now, it gives a useful overview of the public relations craft and some tools at its disposal. This primer was prepared to help government and business leaders in the former Soviet Union transition from a centralized system to a market system. They were expected to interact with a more free and independent media. The concept of "public and media relations" was new to many of these leaders, so this primer provides a fundamental overview of PR's basic ideas and tools.

Module 8: PR tool kit

Crisis management case study.

You are a developer who has bought a large apartment building in the middle of Moscow occupied primarily by elderly people, and you plan to turn it into a luxury hotel. You are going to throw the old folks out so you can do this. The media love this kind of story, and they will likely portray you as a villain. Reporters will ask you why you are throwing the old people out on the street.

How might you respond to a reporter's questions?

Your Suggested Strategy:

Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media

Cite this chapter.

• Brian G. Smith  

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Much has been written on the influence of digital media on public relations. Scholarship purports that an investment in digital media (including online communication and social media) stands to improve public relations practitioners’ power and management responsibilities (Porter, Sweetser, & Chung, 2009). And yet, the context of digital media innovation — Integrated Marketing Communication (IMC) — may limit the role of public relations in management, rendering it a marketing support function (Hallahan, 2007). Exploratory research is necessary to reconcile this dichotomy: the empowerment of public relations via use of digital communication on the one hand, and the potential subservience of public relations to marketing in an IMC structure on the other.

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Smith, B.G. (2013). Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media. In: Al-Deen, H.S.N., Hendricks, J.A. (eds) Social Media and Strategie Communications. Palgrave Macmillan, London. https://doi.org/10.1057/9781137287052_6

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The post COVID case study : Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that. The publicity stunt is the perfect gag for consumer audiences […].

Get Famous Friday: Branding Case Study

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This week I want to give you a case study . Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […].

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The post Media Monitoring Case Study : How US Media Covered Depp vs. Heard Defamation Trial In 2022 appeared first on Prowly Magazine.

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The post Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Finally, a huge ‘thank you’ to Naren Aryal for taking the time to share this story with the hopes of it resonating with and helping others.

PR Case Study: The Facebook Like Button

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link] This post was originally published on PR Case Study : The Facebook Like Button ">Doctor Spin | The PR blog. For questions or PR support, contact me via [email protected]. ANNOTATIONS [ + ] ANNOTATIONS 1 Facebook like button. 2023, February 3). In Wikipedia.

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We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children.

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One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies . Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

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Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. As a reader, you are always attracted to a hook in a case study .

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This is not me

Qualitative Research Methods in Public Relations and Marketing Communications

Managing Service Quality: An International Journal

ISSN : 0960-4529

Article publication date: 20 January 2012

• Public relations
• Communication
• Qualitative research

Khoo‐Lattimore, C.S.C. (2012), "Qualitative Research Methods in Public Relations and Marketing Communications", Managing Service Quality: An International Journal , Vol. 22 No. 1, pp. 98-100. https://doi.org/10.1108/09604521211198137

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

This book is set out to provide a platform for students to understand and appreciate the relevance of qualitative research. As explained in the preface, the authors' goal was to make a contribution towards highlighting the significance of qualitative methods for the discipline of public relations and marketing communications. Christine Daymon and Immy Holloway have fulfilled their objective, and more. The book is in its second edition, nine years after their first. It consists of five parts, and 21 chapters within them. Part One is concerned with “Getting Started” and covers practical issues like “the usefulness of qualitative research” and “selecting a topic”. Like many books of this nature, Chapter One discusses the philosophies that underpin qualitative research. However, credit must be given to the authors for providing a detailed step‐by‐step guide to writing the research proposal. Part Two consists of seven chapters that deal with seven research approaches, namely case studies, grounded theory, ethnography, discourse analysis, phenomenology, historical research and action research. Many of these chapters (whenever possible) contains an introduction section followed by background to the approach and best of all, an exact guideline on how to go about collecting the data when adopting the approach. Part Three then discusses data collection in five chapters, covering sampling methods, interviews, focus groups, observation, and written, visual and multi‐media materials. Part Four covers data interpretation and analysis, as well as how to write the research report. In the last two chapters of the book, Part Five tackles issues surrounding the mixed methods approach.

However, this is not a book one has to read page‐by‐page, chapter‐by‐chapter, or even part‐by‐part. One can choose individual chapters to read. For example, to find out specifically about focus groups, one can go straight to part three, Chapter Fifteen. The 15 pages in this chapter are packed with good, essential information for any undergraduate or master's student. However, a Lecturer or Tutor needing to prepare a two‐hour class discussing focus group as a data collection method will also find this chapter helpful. Furthermore, the authors should be commended for taking care to discuss ethical issues and limitations to each of the approaches and methods presented – this is not the case for many books of such nature aimed at undergraduates. In this respect, the authors have set a standard that is not customary for undergraduates and even masters' students. If this is a benchmark that lecturers at wider tertiary institutions want to aim for, the first five pages in Chapter Four contains concise yet undemanding reading materials. Six ethical dilemmas were presented for student discussion and answers to all six dilemmas were explained.

At first glance, this book as suggested by the title, seems to cater specifically for those in the field of advertising, communication, marketing and public relations. On further reading however, one finds that the authors have actually laid out some basic principles of research that those outside the specified fields may also find helpful. In addition, although the authors themselves admittedly wrote it especially for undergraduates and masters students, this book is still great as a stepping stone into qualitative research – I have personally used bits and pieces of it in conducting one of my qualitative research workshops for junior researchers. I can also see how parts one and four of the book can be used to design a hands‐on academic writing workshop. If time allows, a companion book can be produced and used alongside this book as the main text and together, they will be more than adequate for a semester course on qualitative research methods.

I also particularly like Chapter Nineteen where the authors provide a comprehensive “hold‐you‐by‐the‐hand” guide to writing the research report. The authors provide everything a student may need, from the report structure to the introduction; literature review; methodology including sample and setting; data collection; data analysis; findings; discussion and conclusion. If these are not enough, they even throw in sample write‐ups of each of these sections. The only missing component here is a discussion on grammar, in particular, what tense should be used in each of the section in the report ‐ for example, if the literature review should be written in simple present, present perfect or past tense. This is one question that students repeatedly ask and grapple with, particularly amongst international students.

This book makes extensive use of boxed annotations and observations, with many chapters peppered with “Helpful Hints” and “Key Points”. Less creatively handled, this mode of presentation exemplifies statements by “dumbing” down, and can often deter readers from making their own associations. Some of the boxed commentaries however are used well, particularly those that include student voices and their experiences with conducting research. For example, in page 151, the authors feature a personal correspondence from a doctoral student on what he has learnt when conducting an ethnographic study – this in itself will help to relate to student readers better.

If there is any more criticism, I feel that the book would benefit from the inclusion of photos and images. Academic handbooks and text books in general have long been less imaginative in terms of design and covers and this book is no exception – the cover neither attracts attention nor describes the book and the content would benefit from some pictures. In addition, the example given for coding would have benefitted from including not just a transcript from focus group interviews but also other forms of methods. The exact procedure for coding newspaper articles or reviews from websites for example, would be most helpful. Nevertheless, this second edition will provide valuable guide and understanding for any undergraduates (not just those in marketing and public relations). It will also offer an informative introduction for postgraduates and novice researchers for foundational understanding of qualitative research methods. Finally, any academic staff member may find this book handy when designing a course on qualitative methods. All in all, the authors have done more than what they have set out to do.

A About the reviewer

Catheryn S.C. Khoo‐Lattimore is an Associate Professor at Taylor's University and investigates issues relating to consumer and tourist behaviour, and subsequently tourism marketing.

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Iberdola leads the pack with six nominations ahead of the IR Magazine Awards – Europe 2024

Spanish renewable energy firm Iberdrola is top of the class ahead of this year’s IR Magazine Awards – Europe 2024 , with the IBEX-listed firm securing nominations across six categories.

The Bilbao-based company will contend one of the biggest awards on the evening – best overall investor relations (large cap) – along with ASML, Norsk Hydro, Novo Nordisk, Schneider Electric and UniCredit. Iberdrola has also been short-listed for best ESG reporting (large cap), best IR during a corporate transaction, best IR website (large cap), best retail IR strategy and best use of technology including AI.

Six companies have secured spots on three short lists each: the aforementioned Schneider Electric, Germany’s BASF, Dublin-based Kenmare Resources, Spain’s Banco Santander, Italian tire-maker Pirelli & C and British pharmaceuticals company GSK.

Elsewhere, Spanish firms CIE Automotive, Enagás, MERLIN Properties and Vidrala all appear on the short list for best overall investor relations (mid-cap), alongside Portugal’s Corticeira Amorim and Poland’s LPP.

The short list for best overall investor relations (small cap), meanwhile, features Akenerji Elektrik Uretim, CECONOMY, GFT Technologies, Grenergy Renovables, HomeToGo and SÜSS MicroTec.

For a full list of nominees, find out who is in the running to win an award here .

The award categories comprise two distinct types of recognition: first, awards by nomination, where individuals and companies are given the opportunity to submit written entries to be put forward to a panel of expert judges made up of industry experts. This year’s judging panel consists of:

• Heinrich Ey, director and co-CIO for German and European mid/small caps, Allianz Global Investors
• Simon Gleadhill, corporate reporting & IFRS technical controller, Howden Joinery Group
• Dr Agnes Neher, head of responsible investment, Baloise Asset Management
• René Nicolodi, head of equities and deputy head of asset management, Zürcher Kantonalbank
• Madeleine Szeluch, investor relations ESG director, Novartis
• Gervais Williams, head of equities, Premier Miton Investors
• Laurie Havelock, editor, IR Magazine

Second, awards-by-research categories are determined by a wide-ranging survey of hundreds of analysts and portfolio managers, who give their opinions on which companies provide them with the best IR service in Europe.

The winners of the awards – the very best of the European IR world – will be celebrated at a black-tie gala dinner and awards ceremony at London’s De Vere Grand Connaught Rooms on Thursday, June 20.

This year’s ceremony will be overseen by Hal Cruttenden, one of the top touring stand-up comedians working in the UK and Ireland, as well as an accomplished writer, presenter and actor.

For more information about the evening itself and for details of how to secure one of the last few remaining tickets available to attend, check the IR Magazine event microsite here .

Earlier on the same day, the IR Magazine Think Tank – Europe will be held in person at Bank of America’s offices in London. This invitation-only event is free to attend and exclusively for senior IR practitioners. Participants will openly discuss – in confidence – the issues affecting the IR community, share ideas and best practices and network extensively.

For more information about the think tank, click here .

Laurie Havelock

Laurie has been part of the IR Magazine team for more than a decade, starting out as a reporter and research editor before becoming editor in 2023. He was previously acting business editor at the i newspaper and deputy business editor at The Daily...

Stay informed and ahead on the latest trends and activities in the fast-moving world of investor relations by signing up for our popular newsletters today. Our weekly and monthly updates give you topical updates, expert analysis and comprehensive coverage of market changes, regulatory updates, IR trends and best practices, careers and much more.

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