what is a good opening line for a cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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Best Ways to Write a Cover Letter Opening With Examples

Cover Letter Opening | Examples | Resume.com

Crafting a stand-out cover letter takes a bit of time and effort but can make all of the difference between getting an interview and being passed up. The most important part of your cover letter is the opening. Learn how to write a compelling opening statement with examples for guidance.

What is a cover letter opening?

A cover letter opening is the first sentence and paragraph a hiring manager reads in your cover letter.

Why is a cover letter opening important?

Cover letter openings are important because a it is the best way to tell a potential employer about yourself, your skills, and why you want to work for them. Hiring managers view hundreds of cover letters for job openings, so the first paragraph needs to make an impression.

Examples of cover letter opening sentences

Here are some opening sentence techniques to consider.

Show passion for what you do

Passion drives success, and employers want potential candidates who will advocate for their company. An opening sentence that demonstrates the your passions and motivations for the job will help grab a hiring manager’s attention.

Example: After three years working in different roles at early-stage startups, I’ve realized my greatest talent is writing incredible content and sharing it with the world.

Express your love for the company

Companies want to hire someone who already knows and loves what they offer. Convey enthusiasm with a story about your experience with their service or product. Such excitement demonstrates the motivation and dedication you will have as an employee.

Example: I enjoyed your last speaking event in San Francisco so much I didn’t want to leave, so I didn’t. Instead, I searched for job openings with your company.

Start with an impressive accomplishment

Stand out by highlighting an accomplishment or  skill that makes you unique among other similarly qualified candidates.

Example: In the first six months of my entry-level sales job, I was named Top Salesperson and have held the title for eight months.

Be creative or humorous

An unconventional opening can intrigue a hiring manager, but be careful. Examine the job post and website tone and use your judgment to determine if charisma and humor are appropriate.

Example: I could submit my credit card statements to prove how much I love online shopping, but I decided writing a cover letter would be a better approach.

Note a mutual connection

If a former or current employee at the company referred you, mention this in the opening statement of your cover letter. Employee referrals are important to hiring managers because they result in the best success rates.

Example: I was excited to learn about this job through my former coworker, Eliza Woods. She works with Core Group, Inc. as a data analyst.

Mention recent good news about the company

Mentioning a recent current event about the company shows you’ve done your research. Tie this to your interest in working there or why you would be a great fit for the  role.

Example: I was impressed that your company was recently highlighted in the Fortune Tribute for your partnership with the Children’s Health & Wellness Foundation.

Begin with a powerful belief statement

A belief statement is an idea or value you care about that aligns with the company’s mission and values.

Example: As a teacher, I believe that every student deserves to learn with their own unique style and grow with hands-on experience.

Cover letter opening paragraphs examples

Here are examples of full opening paragraphs with opening sentences to help guide your writing.

Show your passion

Example: After three years working in different roles at early-stage startups, I’ve realized my greatest talent is writing incredible content and sharing it with the world. While I gained transferable skills at these jobs, I wanted to make sure my first big career move would provide me with opportunities for professional development, mentorship, and the ability to showcase my writing talent. Enter, you: Mosaic Creative, LLC.

Love for the company

Example: I enjoyed your last speaking event in San Francisco so much I didn’t want to leave, so I didn’t. Instead,  searched for job openings with your company. I was thrilled to see you are hiring a marketing manager skilled at increasing brand awareness and sales through social media marketing. With my 4+ years of experience building and monitoring successful Facebook, Instagram, and LinkedIn campaigns, I’m confident I’m a great fit for this role.

Impressive accomplishment

Example: In the first six months of my entry-level sales job, I was named Top Salesperson and have held the title for eight months. I’ve consistently earned a positive customer rating above 95% and exceed quarterly sales goals by more than 10%. I’m ready for my next big challenge in sales, and I believe the sales manager role at Lincoln Sales Company is it.

Creativity and humor

Example: I could submit my credit card statements to prove how much I love online shopping, but I decided writing a cover letter would be a better approach. So here I am, describing to you all the reasons I can take Seaside Boutique to the next level. As a current in-house stylist of three years and a successful fashion blogger with over 20,000 website views a month, I’m confident I can expand your subscription-based styling business into a household name.

Network connection

Example: I was excited to learn about this job through my former coworker, Eliza Woods. She works with Core Group, Inc. as a data analyst. We worked closely for two years, most recently on a complex market research project at Meridian Associates. She thought I would be a great match for the market research analyst position on your team.

Newsworthy mention

Example: Your company was recently highlighted in the Fortune Tribute for your partnership with Children’s Health & Wellness Foundation. After reading the article, I quickly felt inspired to seek an employment opportunity with you because of my personal belief in the Children’s Health & Wellness Foundation mission. I was pleased to see your opening for an event coordinator. With five years of experience managing corporate events, I believe I would be the perfect candidate for this job.

Belief statement

Example: As a teacher, I believe that every student deserves to learn with their own unique style and grow with hands-on experience. It’s clear that Bayside Elementary School values a variety of learning techniques and activities that drive curiosity, and I would love to be a part of such a progressive-minded institution as your art teacher.

If you need help writing a resume, use our data-backed resume builder .

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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• CV and Cover Letter
• How to start a cover letter:...

How to start a cover letter: 5 great opening lines

5 min read · Updated on March 21, 2023

Grab attention and impress, right from the start

When you apply for any job, one of the very first tools you'll use to grab the attention of employers is your cover letter. Yes, there are of course companies that are so big that they don't have time for cover letters - but plenty of HR Managers at small and mid-sized companies do read them. A cover letter highlights the reasons you're the best person for the job and how you will benefit the company. It also demonstrates your ability to effectively communicate your  unique value proposition. That's why the opening lines of your cover letter are so important ‒ you need to hook the employer so that they want to continue reading and learn more about you.

There's no one right way on how to start your cover letter , but there are a few techniques that you can try to make your letter stand out. Here are five ways to write the opening lines of your next cover letter:

1. Job title and accomplishments

This is a very common and effective way to start a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.

Example: As a Social Media Coordinator for Company X, I manage many digital media outlets. By implementing new social media marketing tactics, in the past year, I have doubled our audience on Facebook and tripled our followers on Twitter.

2. Excitement means dedication

Another approach is to begin your letter by expressing your excitement for the job opportunity. If there's a job or a company you're particularly enthusiastic about, it's great to say so. When a potential employer sees you're excited, this translates into how motivated and dedicated an employee you would be. This makes them want to find out if you're as qualified as you are eager.

Example: I was excited to find an opening in human resources with Company Y, because your work with XYZ [be specific] has been important to me for a long time. I am the perfect candidate for this position because it combines my experience in human resources and XYZ.

3. Keywords, keywords, keywords

When applying for a larger company where you know an applicant tracking system will be used, a smart idea is to make your opening lines keyword-heavy. The right keywords will make sure that your cover letter gets read and will immediately highlight many of your most relevant skills.

Example: Written and verbal communications are two of my strongest areas of expertise. Through my years of experience in public relations, I have perfected my skills in social media, media relations, community engagement, and leading a team. It is the combination of these skills that make me the best candidate for your Public Relations Manager position.

4. Network ties

If someone in your professional network refers you to a position, company, or specific HR Manager, the best approach is to use this right away in your cover letter. Name-dropping your mutual contact will provide the employer with a point of reference to go from. They'll be interested to see why your character reference  thought you'd be a good fit for the job.

Example: My name is Jane Doe and recently I spoke to your Communications Coordinator John Smith, who informed me about the opening in your IT team. He recommended I contact you about the job because of my strong interest in the field.

5. What's in the news?

Another unique option to impress employers is to demonstrate your knowledge of current events in your opening lines. Look for recent news about the company you're applying for and tie it into the job opening. Explain why the news item makes you think you'd be best for the job.

Example: Recently, your company has been highlighted in The Huffington Post and Forbes because of your partnership with Charity Z. After reading those articles, I became inspired to seek employment opportunities with your company and was happy to see an opening for an Administrative Assistant. As someone with vast experience in that area, I would be the perfect candidate for the job.

With all of these options, it's important to tailor your entire cover letter to your specific experience and each individual job description. A personalised cover letter is essential to prove your qualifications and will be more likely to result in an interview, so start making changes to your cover letter today!

You'll need a carefully crafted CV to go with your cover letter. Find out how yours stacks up by getting a free CV review .

Editor's Note: This article originally ran on Glassdoor UK . It is reprinted with permission.

Recommended reading:

6 cover letter mistakes to avoid at all costs

What should a cover letter include? Start with these essentials

The absolute worst ways to address a cover letter

Related Articles:

What File Format Is Best for Your CV? Pros + Cons

Professional CV Writing Service Cost 2024

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See how your CV stacks up.

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How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

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• Career Blog

Letter Opening Examples: Greet Like a Professional in 2024

As the saying goes, you only get one chance to make a good first impression. This is especially true when it comes to letter writing. The opening of your letter sets the tone for the rest of the communication and can greatly impact the reader’s perception of you and your message. That’s why it’s important to know how to greet like a professional.

In this article, we’ll explore the different ways to open a letter and provide you with examples of how to do it right. By mastering the art of letter opening, you can convey professionalism, build rapport, and establish credibility with your reader.

So why is a proper letter opening so important? First and foremost, it helps to capture the reader’s attention and make them feel valued. It sets the tone for a positive and productive relationship with the reader, reducing the risk of misunderstanding or miscommunication.

Furthermore, greeting like a professional can enhance your credibility and establish trust with your reader. By using a formal and respectful tone, you can demonstrate that you take the relationship seriously and are committed to maintaining a professional level of communication.

In this article, we’ll cover everything you need to know about letter opening, including:

• Common mistakes to avoid when greeting in a letter
• Tips for crafting a professional and engaging opening
• Examples of effective letter openings for different types of correspondence

So whether you’re sending a business proposal, a formal inquiry, or a personal letter, this guide will help you greet like a professional and make a strong first impression.

The Basic Components of a Letter Opening

When it comes to crafting business letters, it’s important to ensure that you have all of the necessary components in place to make a great first impression. The opening section of your letter is no exception, and there are four key elements that you should always include:

The Heading

The heading of your letter is the first thing that your recipient will see, so it’s crucial to get it right. The heading should contain your name or your company’s name and address, as well as the date that the letter was written. This information should be positioned at the top of the page, ideally in the center or on the left-hand side. Make sure that the font is easy to read, and that the text is properly aligned.

The date is an essential component of your letter opening. It provides your recipient with important information about when the letter was sent, and it also gives your letter a sense of urgency. The date should be positioned directly beneath the heading, and it should be written in a clear and easy-to-read format. Depending on your location, you may need to adjust the date format to reflect local customs.

The Recipient’s Name and Address

Before you start to write the body of your letter, you need to address it to the correct person. This means including the recipient’s name and address in the opening section of the letter. The recipient’s name should be positioned on the line directly below the date, and it should be written in a formal style (e.g. Mr. John Smith). The full address of the recipient should be positioned below the name, and it should be written in a clear and legible format.

The Salutation

Finally, you need to include a salutation in your letter opening. This is a greeting that should be tailored to the recipient, and it can range from formal (e.g. Dear Mr. Smith) to informal (e.g. Hi John). The salutation should be positioned directly beneath the recipient’s address, and it should be followed by a colon or a comma. Make sure that you double-check the spelling of the recipient’s name before you finalize your letter.

The opening section of your letter is an important opportunity to make a great first impression. By including the heading, the date, the recipient’s name and address, and a personalized salutation, you can ensure that your letter gets off to the best possible start.

Common Greeting Styles

When it comes to writing professional letters, greeting the recipient appropriately is crucial. The opening sets the tone for the rest of the letter and can impact how the reader perceives the message. Below are some common greeting styles to use depending on the situation.

Formal and semi-formal greetings

Formal greetings are typically used for business-related letters or any other communication that requires a high level of professionalism. These greetings tend to use full titles and last names to address the recipient. Here are a few examples of formal greetings:

• Dear Mr. Smith,
• Dear Dr. Johnson,

Semi-formal greetings, on the other hand, are slightly less formal than a formal greeting, but still maintain a professional tone. They may use first names with an honorific or full name without an honorific. Here are a few examples of semi-formal greetings:

• Dear Professor Garcia,
• Dear Reverend Lee,

Informal greetings

Informal greetings are typically used in personal correspondence or with individuals that you have a friendly relationship with. These greetings tend to be more casual and may include the use of first names or even nicknames. Here are a few examples of informal greetings:

Greetings for specific situations

Depending on the context of the letter, there may be specific greeting styles that are appropriate. Here are a few examples of how to greet someone in specific situations:

• Job applications : Use a formal greeting with the recipient’s full name, such as  Dear Hiring Manager Smith,
• Business proposals : Use a formal or semi-formal greeting with the recipient’s full name, such as  Dear Dr. Johnson,  or  Dear Ms. Davis,
• Thank you notes : Use an informal greeting with the recipient’s first name, such as  Hi John,

It’s important to keep in mind that the greeting sets the tone for the entire letter, so choose a greeting that is appropriate for the context and relationship with the recipient. Using the right greeting can help ensure a positive and professional correspondence.

Avoiding Common Greeting Mistakes

When it comes to greeting someone in a professional setting, there are a few common mistakes that people make. Here are some common pitfalls to avoid:

Using incorrect titles or names

It is important to ensure that you are addressing the recipient of your letter correctly. Always double-check the spelling of their name and their professional title. If you are unsure of their title, it is better to ask for clarification than to make assumptions.

Overusing certain phrases like “To Whom It May Concern”

While it may seem like a safe option, overusing certain generic phrases like “To Whom It May Concern” can come across as impersonal and lazy. Instead, try to find out the name of the person you are addressing your letter to.

Misusing informal greetings

When writing to someone in a professional capacity, it is important to use a formal greeting. Avoid using familiar or overly casual phrases like “Hey there” or “What’s up?”.

Other pitfalls to avoid

In addition to the above, there are other common mistakes people make when greeting someone in a professional setting. For example:

• Using overly flowery language
• Launching straight into the body of the letter without a greeting
• Using an inappropriate tone for the situation

By being mindful of these common pitfalls, you can ensure that your letter opening is professional and effective. Remember, the greeting is the first impression you make on the recipient, so it is important to get it right.

Examples of Formal Greetings

When it comes to professional communication, the way you greet your recipient is of utmost importance. A formal greeting sets the tone for the entire message and can help establish your credibility and professionalism. Here are three examples of formal greetings that you can use in different scenarios:

Addressing Government Officials

When writing to government officials, it’s important to be respectful and formal. Use proper titles and avoid using any contractions or slang.

Dear [Title and Last Name],

I am writing to you regarding [purpose of the letter]. As a [position], I am sincerely concerned about [issue] and believe that [proposed solution]. I would appreciate the opportunity to discuss this matter further with you.

Thank you for your time and attention to this matter.

Sincerely, [Your Full Name]

Writing to High-Ranking Executives

When communicating with high-ranking executives, it’s essential to demonstrate your professionalism and respect. You should address them using their proper titles, and avoid using a first-name basis unless invited to do so.

I am writing to you regarding [specific topic or issue]. As a [position or title], I am excited to share with you [purpose of message].

I would be honored to have the opportunity to [action request, meeting, or phone call] at your earliest convenience.

Thank you for your valuable time and consideration.

Respectfully, [Your Full Name]

Addressing Someone You’ve Never Met Before

If you are addressing someone you have never met before, it’s important to start with a formal greeting to establish your professionalism and respect. It’s a good idea to use their proper title, and use “Dear” followed by their full name.

I am writing to you regarding [specific reason for writing]. As an expert in [related field], I believe that [purpose of message].

If you have any questions, please don’t hesitate to contact me at [contact information].

Thank you for your time and consideration.

Examples of Semi-Formal Greetings

When it comes to professional correspondence, it’s important to choose the right greeting based on the context of the message. Here are some examples of semi-formal greetings for different situations:

Writing to a Colleague or Business Associate

Dear [Name],

Hello [Name],

Addressing Someone You’ve Met Before But Don’t Know Well

Dear [Title] [Last Name],

Dear [First Name] [Last Name],

Hello [Title] [Last Name],

Hi [First Name],

Greetings for Job Applications

Dear Hiring Manager,

Dear [Company Name] HR Team,

To Whom It May Concern,

When applying for a job, it’s always best to research who will be receiving your application and address them by name if possible. However, if you’re unsure who the right person is, a general greeting like “To Whom It May Concern” will still be appropriate.

Remember, while it’s important to be professional in your greetings, you also want to make sure you’re being friendly and approachable. A well-crafted greeting can help set the tone for the rest of your message, so take the time to choose the right one for every situation.

Examples of Informal Greetings

When it comes to informal letters, it’s important to keep the greeting friendly and personable. Here are some examples of informal greetings that you can use when writing to a friend or family member, or when addressing someone you have a casual relationship with.

Greetings for Personal Letters

• Dear ___________ (insert name),

Writing to a Friend or Family Member

• How have you been,
• Long time no see,
• It’s been a while,

Addressing Someone You Have a Casual Relationship With

• Good to see you,
• What’s new,

Remember, an informal letter should be relaxed and conversational. Don’t be afraid to use contractions, slang, and a more informal tone to make your writing sound natural and personable. Greet your recipient like a professional with these informal greeting examples.

Using the Right Tone in Your Greetings

The way you greet someone sets the tone for the entire letter, email, or message. It’s important to adjust your tone for different recipients based on your relationship, purpose, and the message you want to convey. Here are some tips on using the right tone in your greetings:

Adjusting your tone for different recipients

• Formal vs. informal: Determine the level of formality that’s appropriate for the occasion and recipient. A formal tone is more suitable for business, academic, or official correspondence, while a casual tone works better for personal, friendly, or casual communication. Avoid being too stiff or too familiar.
• First-time vs. recurring: If you’re introducing yourself for the first time, you want to make a good impression and establish your credibility. Use a polite and respectful tone to show your professionalism and interest. If you’re addressing someone you’ve met before, you can use a more relaxed and friendly tone to build rapport and connection.
• Superior vs. subordinate: If you’re writing to someone who outranks you or has more authority, show a level of deference and respect. Use formal titles, such as “Sir,” “Madam,” or “Dr.,” and avoid being too informal or familiar. If you’re writing to someone who works for you or reports to you, be mindful of your tone and avoid being condescending or rude.

Appropriate use of humor and casual language

Humor and casual language can add personality and warmth to your greetings, but they also carry risks of misinterpretation and offense. Here are some guidelines for using humor and casual language:

• Know your audience: Understand the recipient’s cultural background, sense of humor, and level of familiarity with you. What may seem funny or friendly to you may be inappropriate or offensive to them. Avoid using jokes or slang that may be misunderstood or irrelevant.
• Keep it light: Use humor and casual language sparingly and appropriately. Don’t overwhelm or distract from the main purpose of your message. Avoid using humor or casual language in serious or sensitive topics, such as apologies, reprimands, or condolences.
• Be authentic: Don’t force yourself to use humor or casual language if it’s not your natural style. You don’t have to be funny or witty to be likable or professional. Focus on being clear, concise, and respectful.

Conveying the right level of respect and professionalism

Your greeting should convey the level of respect and professionalism that’s expected or required based on the context and relationship. Here are some tips on conveying the right level of respect and professionalism:

• Use appropriate titles and salutations: Use the recipient’s correct title, such as “Ms.,” “Mr.,” “Dr.,” or “Prof.,” if applicable.

Sample Letter Openings

Whether you’re writing a formal business letter, a cover letter for a job application, or an informal letter to a friend, the opening sets the tone for the entire message. Here are some examples of professional greetings to help you start your letter on the right foot.

Formal Business Letter

Dear Mr./Ms. Last Name,

If you’re writing a formal business letter to a recipient you don’t know personally, use their last name and a formal title such as Mr. or Ms. If you know the recipient’s gender-neutral pronouns, use those instead. For example, “Dear Alex Johnson,” or “Dear Mx. Last Name.”

Cover Letter for a Job Application

In a cover letter for a job application, you want to address the person who will be reading your application. If the job posting doesn’t provide a specific name, “Dear Hiring Manager” is a safe bet. If you do have a name, use the same format as you would for a formal business letter.

Informal Letter to a Friend

When writing an informal letter to a friend, feel free to start with a more casual greeting. “Hey” or “Hi” are appropriate openings. You can also use a nickname or an inside joke if you have a close relationship with the recipient. The tone of the letter should be friendly, so let your personality shine through.

No matter who you’re writing to or what the purpose of your letter is, starting off with a professional and appropriate greeting is key to establishing a positive tone for your message.

Tips for Writing a Memorable Greeting

When it comes to crafting a memorable greeting in a letter, it’s important to add personal touches that make the recipient feel special. One way to accomplish this is by including specific details or anecdotes that show you know the person well.

Another effective technique is to use storytelling to engage the reader and capture their attention. By sharing a brief story or anecdote related to the content of your letter, you can create an emotional connection with the reader and make your message more memorable.

Ultimately, the goal of any letter opening is to make a good first impression. This can often be achieved by using a combination of personal touches and creative writing techniques. So take your time and create a greeting that truly reflects your professionalism and personality.

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Free cover letter templates for 2024 & beyond: Write letters that land jobs

Summary/Overview

What is a cover letter.

A cover letter for a job is a one-page introductory letter that addresses why you are the right choice for a job. This letter allows you to go further than the information available on your resume and really show off why you’re interested in a position, and why you’re the ideal candidate for whatever the position is.

Why include a cover letter?

Writing a cover letter gives you a chance to provide additional context for your background, experience, education, and skillsets that wouldn’t otherwise be automatically evident from your resume. Cover letters personalize your application and allow the employer to get to know you more before they enter the interview portion of the hiring process.

Not all employers will ask you for a cover letter so be sure to carefully read the application requirements for each position you apply for before you start writing.

How to write a good cover letter:

Begin with the appropriate greeting based on who is hiring or who will be reading this letter. If you don’t know their gender or title, write out their full name. If you don’t know who will be receiving your letter, the standard “To whom it may concern” will suffice.

Examples: Dear Ms. Clalock / Dear Kyle Mills / To whom it may concern

Introduce yourself in the opening paragraph in a way that is personable and highlights why you would be a great fit for the role or company.

Example: I recently saw your posting for Social Media Manager on LinkedIn and felt deeply compelled to apply. I feel my skillset, industry experience, and career goals align with your company’s mission, and I would love the opportunity to grow with your company to further visibility for future campaigns.

Provide context for your interest in the middle paragraphs and explore your relevant experience. Stand out as someone passionate about what this role involves or how this company caters to something you care about.

Example: My responsibilities at these organizations have included content production, content strategy, data mapping, product marketing, and social network development. I developed the company-wide market strategy at WineNet and extended that strategy into a multi-year campaign that benefitted the company and their non-profit partners.

In the closing paragraph, solidify your interest in future correspondence and thank the reader for their time and interest.

Example: Thank you for your time and consideration. I appreciate this opportunity to learn more about your company, and I look forward to sharing in the values of your company’s mission.

End the letter with your signature

Example: Sincerely, Joss Chen

Remember: Know your audience. Tailor how you address your reader based on which industry you’d trying to work within. These letters, though made for template customization, should not be one-size-fits-all.

Features of a good cover letter

• Use referrals if you have them. A cover letter is a perfect setting to let an employer know that you already have a relationship with someone they trust, know, or have employed.
• If you are applying to jobs in multiple industries, it can be helpful to explore your own industry cross-over appeal by developing a cover letter than can be applied to multiple jobs. That way, you can plug-and-play the job titles and information for each individual position for which you apply.
• Length is crucial in writing a cover letter! Be clear, direct, and concise. No cover letter needs to be longer than a page; general rule of thumb is that the longest a cover letter should ever be is 500 words, or the same length as a college application essay.

Common types of cover letters

The three most common types of good cover letters are known as applying, networking, and prospecting. They all have a different place and purpose in the working world.

Applying cover letter:

The applying cover letter is the standard mode of cover letter. It introduces you, explains why you’re interested in the position, and what experience you have that is relevant to the position desired. This letter should turn the flatness of a resume into a compelling story about your passions and strengths, and how they would apply to this particular job. Think of this letter as a concise — but warm-blooded — summation of the value you would bring to this workplace and why you are the best candidate for the role available.

Applying cover letter sample template:

Edit this template

Networking cover letter:

The networking cover letter is fueled by a personal or professional connection. The purpose of this letter mode is to reach out, ask for employment advice, or inquire as to open position referrals within a particular company. This letter is commonly directed at contacts you’ve gained through your industry, past positions, social media platforms like LinkedIn, specific networking events or conferences, or any other environment in which referrals can be passed along. Keep it simple but personable, with the knowledge that the person to which you direct this letter would be helping you out with your job search.

Networking cover letter sample template:

Prospecting cover letter:

The prospecting cover letter is used as outreach to a particular company or business in which you’re interested. If they don’t seem to have any open positions, or perhaps you just have a good feeling about them and want to know more, you can use this letter to inquire about opportunities or make new connections within the company for future use. This style of letter can also be sent to recruiters who hire within a specific industry; upon receiving your letter, they can fold you into their bank of prospective employees to pull from for their clients.

Prospecting cover letter sample template:

Free Adobe Express cover letter templates

With Adobe Express, designing a cover letter that grabs attention and showcases your qualifications is no longer a chore. Explore our collection of best cover letter templates today and land that dream interview!

Free Adobe Express resume templates

Are you also looking to overhaul your resume? Adobe Express makes it easy to present your work history and skillsets with style using these free customizable resume templates .

This post was updated on April 11, 2024.

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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6 Things You Should Never Put in Your Cover Letter

Table of contents.

When submitting a job application, your resume can only go so far. Resumes tell prospective employers about your experience and education, but they’re essentially fact sheets. A cover letter gives applicants the opportunity to share more detailed information on why they’d be a good fit for a particular role at a specific company.

We’ll outline some common cover letter mistakes to avoid and share tips and best practices for cover letters that show you in the best possible light. 

Cover letter mistakes to avoid

A cover letter can show a hiring manager why you’re the best fit for a position, so getting it right is worth your time and effort. However, crafting an effective cover letter can be challenging. You must showcase your skills without appearing self-important or succumbing to cliches.

Here are six cover letter mistakes to avoid at all costs. 

1. Highlighting where you lack specific skills

It’s easy to feel vulnerable when applying for a job, especially if you have limited work experience or few required skills. However, starting a cover letter by underselling yourself or drawing attention to the skills or knowledge you lack is never advisable.

Author and career development professional Lavie Margolin says cover letters aren’t the place to list your weaknesses. “I have seen one too many cover letters with the following phrase: ‘Although I do not yet have,'” Margolin noted. “If you do not have something, why are you emphasizing it?”

Instead, Margolin says job seekers should focus on existing in-demand career skills , experiences and talents that will interest the potential employer.

“If you are looking for a job, then you are in the sales business. What you write in your cover letter should most effectively sell the skills, experience and abilities that you do have, as opposed to emphasizing those things that are lacking,” Margolin advised. “Emphasizing a weakness on your cover letter may be costing you the job.”

2. Not proofreading for typos and cliches

Sometimes, job seekers get so caught up in finding the best way to express their ideas that they forget to pay close attention to their cover letter’s details. Typos, using the wrong company information and cliches are common mistakes to look for in your proofreading efforts. 

• Look for cover letter typos. According to Joe Weinlick, COO of Catalyst Experiential, cover letter typos are an egregious yet common mistake. Rigorously proofreading your cover letter will allow your content to shine. “Spell-check is your friend. Use it, but don’t rely on it,” Weinlick advised. “Print out your cover letter, read it from start to finish and make sure there aren’t any typos before sending it out. Your cover letter is the first impression you make on a hiring manager – make sure it’s a good one.”
• Ensure you use the correct company information. You may be tempted to reuse parts of your cover letter when applying for similar positions with different companies. However, failing to update the company information for each letter is an unforgivable offense. Double-check that you have the correct details for the company, including the specific position for which you are applying and the name of the hiring manager, if possible.
• Watch for cliches and buzzwords. When proofreading your cover letter, look for and eliminate cliches and overused buzzwords . Instead of using vague words to describe your work ethic or experience (“I’m a motivated self-starter”), provide specific examples that demonstrate the qualities you’d like to highlight. “Don’t use buzzwords,” warned Bob Kovalsky, vice president of Volt Workforce Solutions. “Including descriptors such as ‘detail-oriented,’ ‘hardworking,’ ‘team player’ and ‘proactive’ doesn’t tell HR managers anything about your experience.”

Watch for cliches and worthless words in your LinkedIn profile . Overused buzzwords won’t convey your unique qualifications and personality.

3. Remaining stuck in the past

Maybe you were let go from your last job, or maybe you’re looking for new opportunities. Regardless of the reason for your job search , don’t spend your cover letter’s limited space focusing on your past.

“The worst thing a potential employee can do [in a cover letter] is to explain why they left their current or former position,” shared Kim Kaupe, co-founder of Bright Ideas Only. “It’s like starting out a first date by talking about your ex! I don’t want to hear about your past; I want to hear about your now and future and how you are going to become an asset to my company.”

Steering clear of the past is especially important if you had a contentious relationship with an employer. “Saying that you’re looking for a new opportunity because your previous employer was unfair or you had an incompetent boss will only make you look bad,” warned Tracy Russell, a talent acquisition coordinator at Intuit. “Oftentimes, if this type of negative information is in the cover letter, recruiters won’t even look at the resume.”

4. Talking about money too soon

There’s a time and place to discuss salary during the hiring process , but your cover letter isn’t it. Lisa Benson, president and CEO of Mary Kraft HR, advises against providing any unsolicited salary information in the cover letter “unless [you] are specifically asked to do so, particularly if there is a disparity between what is advertised or indicated in the ad [you] are responding to. No prospective employer wants to hire someone who is only about the money.”

5. Making it all about you

Another common mistake applicants make is using their cover letter to boast about their talents without acknowledging how they will use them to benefit a prospective employer.

“The worst thing a candidate can do in their cover letter is make it all about themselves and what they’re looking for,” said Ian Yates, senior director of corporate accounts at Thermo Fisher Scientific. “The best thing to do is focus on why they’ll be a great fit, how they’ll make a contribution, and what they’ve done, or will do, to support [the organization].”

“It is a fine line between confident and arrogant,” added Sue Hardek, managing director at ZRG Partners. Hardek noted that candidates should avoid overselling themselves and being boastful about accomplishments and strengths. 

Job candidates should also steer clear of oversharing personal history or exaggerating or lying on their resume or cover letter.

6. Letting AI do the heavy lifting

Many generative AI companies boast that their AI tools can save time by drafting perfect cover letters. While AI is transforming business , including the job search process, you must be especially careful when using it for your cover letter. 

Opinions about using AI in the workplace are mixed. You don’t want to risk coming across a hiring manager who suspects an AI-generated cover letter and immediately tosses your application. Worse, AI might utilize copied text or provide other job seekers with the same phrasing, leading hiring managers to suspect you of plagiarism. 

AI can be a good place to start, but you should never rely on it for a final product. AI can help you generate ideas, synthesize your experience with the history and needs of the company, or assist with general editing. But when it comes to the final product, you want your voice to shine through, so ensure the writing is your own – even if you’ve had some help. 

What is a cover letter?

A cover letter is a company’s first introduction to who you are as a person. Your resume will explain your previous work experience and skills, but your cover letter is an opportunity to show recruiters your personal side. It’s also a chance to demonstrate why you stand out from the crowd. Employers get many applications, many of which display similar backgrounds and experience. A cover letter helps narrow down their talent pool.

Cover letters are typically written in a three-paragraph format and should be no more than 300 words.

The benefits of a cover letter

Some job listings require the candidate to submit a cover letter, while others make it optional. However, applicants should always take the time to write a cover letter to express their interest in the company and flesh out their professional experience. 

A cover letter brings the following advantages: 

1. Cover letters personalize your application.

Even great resumes don’t allow applicants to show off their writing skills. A cover letter can help candidates sell themselves by letting their personalities shine. Recruiters get a sense of who the candidate is beyond their work experience and education. Cover letters also allow candidates to discuss parts of their background that may not be explicitly stated on a resume but are relevant to the job they’re applying for.

2. Cover letters showcase your interest in the position and company.

Many candidates blindly shoot off job applications, believing in quantity over quality. To be as efficient as possible, they’ll either send a generic cover letter or fail to send one. However, this is a missed opportunity. 

A cover letter with specific details about why you’d be a great fit for the company shows you’ve done your research and are interested in working for that organization. Employers will notice candidates who researched the business and its company culture . These candidates show they want to be there specifically – they don’t just want a job.  

3. Cover letters demonstrate your hard work.

Taking the time to draft a well-researched cover letter shows employers you’re self-motivated and passionate about the position. The skills of researching, writing and submitting clean copy before the deadline demonstrate your ability to work and follow directions.

In addition to crafting an excellent cover letter, job candidates should prepare for the interview process and send a thank-you letter to follow up.

How to write a good cover letter

Hiring managers may receive hundreds of cover letters and resumes for a single job post. Potential employees have only a few seconds to make a good first impression, and a boring cover letter could land them straight in the “no” pile.

Follow these eight tips from hiring experts to write a cover letter that will land you an interview:

1. Be yourself in your cover letter.

You don’t want to sound like everyone else. Give hiring managers a sense of your personality traits and how you might fit into the company.

“One key thing we look for is whether they’ve incorporated aspects of their personality into examples of how they would succeed in this position,” shared Margaret Freel, digital marketing specialist at No Dirty Earth and a former corporate recruiter.

Mentioning experiences that qualify you for a particular position is one way to personalize your letter. “Candidates should be concise and self-aware enough to know how their track record of results makes them unique and [be] able to relate that back to the position,” Freel advised.

2. Do your research and customize your cover letter.

Like your resume, your cover letter should be tailored to each position and company. Instead of a template-style cover letter, use industry-specific language referencing points from the job description and company website.

In your research, determine the hiring manager’s name, if possible. Addressing the hiring manager sets you apart. If you’re unsure who the hiring manager is, use a generic salutation – but only as a last resort.

“Address the cover letter to a specific person within the company, not the general – and much-hated – ‘dear sir or madam,'” advised Alina Cincan, managing director and co-founder of Inbox Translation. “This shows the candidate has done some research and is truly interested in working with that company, not just any company.”

Christa Shapiro, a director at the staffing firm Yoh, said one thing that always draws attention to a cover letter is mentioning why you want to be a part of a particular organization. Show a passion for the organization and industry. Employers don’t want to hire someone who won’t care about their work.

Getting a feel for the company will also prepare you for the types of interview questions the hiring manager will likely ask.

3. Be creative in your cover letter.

Hiring managers won’t finish reading your cover letter if they’re bored after the first line. A strong intro should find a unique way to highlight experiences or something specific from the job posting.

Grabbing their attention is key; hiring managers review tons of cover letters for each position. Find a creative way to stand out so the hiring manager notices you and moves on to your resume. 

A creative cover letter moves beyond stiff cover letter templates and stock phrases. A great way to make your cover letter pop is to include a brief story that connects you to the company through its mission or product. “This exercise will undoubtedly separate you from the majority of other candidates,” advised Kenneth Johnson, founder and president of East Coast Executives.

4. Mention referrals in your cover letter.

If you were introduced or connected to a hiring manager via an employee referral or mutual industry contact, include that person’s name in your cover letter (with their permission).

“Candidates can include referrals in a cover letter to make them stand out,” said Bill Peppler, COO of staffing firm Kavaliro. “They should always gain permission for this before they name-drop, but the cover letter gives a great opportunity to include the name of someone that can vouch for your skills.”

5. Address potential resume concerns in your cover letter.

A well-crafted cover letter does more than explain why you’re the right person for the job. It also gives you a chance to explain items on your resume that might otherwise be considered red flags.

“Address any issues that may give a hiring manager pause, such as gaps in employment,” advised Diane Domeyer Kock, senior vice president and managing director at Robert Half.

Unfortunately, studies have shown that an unemployment bias exists, as some companies are reluctant to hire out-of-work people. However, the cover letter allows you to reclaim the narrative and demonstrate that you are an ideal candidate despite your employment history.

6. Don’t just repeat your resume in your cover letter.

While your cover letter should reference material from your resume, it shouldn’t simply be a word-for-word repeat. According to Jane Trnka, a career coach with Rady School of Management at UC San Diego, job candidates can use their cover letter to expand where necessary and discuss their listed experiences from a different angle.

“Craft the letter to acknowledge the requirements of the role and culture of the organization while highlighting the skills and experiences that align with the job description,” Trnka advised.

A cover letter is a great place to discuss any volunteer work or side projects that may not be on your resume but are relevant to the job you’re applying for.

7. Proofread and fact-check your resume.

As mentioned earlier, it’s imperative to check and double-check your cover letter for any grammatical or factual errors. Even the smallest mistake can make a bad impression on the person reading your letter.

“If there are errors of any kind, it’s a huge red flag,” warned Guryan Tighe, leadership coach and founder of Fourage. “This is your one opportunity to impress [the hiring manager] and show who you are. If there are typos, misspellings or formatting issues, it’s generally an automatic out.”

8. Keep your cover letter brief.

Hiring managers are busy and usually have many applications to review. Keeping your cover letter concise and to the point will improve the chances of it being read. It also makes the hiring manager’s job easier – which is always a good thing.

“The best cover letters can [be] concise, friendly and transparent,” explained Chris Wood, managing partner of Paige Technologies. “The best cover letters get right to the heart of why we are a great fit for them and why they are the best fit for us.”

Get your foot in the door

Perfecting your cover letter is an essential step in the job search process. You must spend time researching the company and crafting a creative, personalized letter that shows hiring managers you’ll be a valuable addition. Your cover letter should be unique to you and unique to each company you apply for. 

But a great cover letter only gets your foot in the door. If you want to secure the job, you must carefully prepare for each part of the job search process. Whether it’s the cover letter or the interview, each step is a chance to show why you and the company you want to work for are a perfect fit. 

Tom Anziano and Sean Peek contributed to this article. Source interviews were conducted for a previous version of this article.

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Is Trump's $175 million civil fraud bond valid in New York?

By Katrina Kaufman

Updated on: April 4, 2024 / 4:18 PM EDT / CBS News

When former President Donald Trump posted a $175 million bond in New York on Monday, it appeared that he had evaded a financial crisis. He had paused enforcement of the more than $460 million judgment against him following a civil fraud trial , while his appeal is pending. 

But the surety bond was missing vital information typically included in those filings, experts say. These standard elements include documents related to power of attorney for the bond provider, Knight Specialty Insurance Company, a financial statement from the company and a certificate of qualification from the Department of Financial Services.  

New York Attorney General Letitia James indicated in a filing Thursday, after the original publication of this story, that she, too, has concerns about the bond.

James took "exception to the sufficiency of the surety" given by Trump and the other defendants. She objected to the fact that the bond was issued by a company that is not an admitted carrier in New York, and lacks the certificate of qualification required by New York Insurance Law Section 1111. 

Trump attorney Christopher Kise on Thursday alleged James' filing was  "another witch hunt" and accused her office of "hiding out in silence" after an appellate court reduced the defendants' bond from more than $464 million to $175 million.

"The Attorney General now seeks to stir up some equally baseless public quarrel in a desperate effort to regain relevance," Kise said.

Within 10 days, Trump or the company must file a motion to "justify" the bond, meaning Knight must prove that it is financially capable of paying the bond.

"There seem to be serious issues," said Bruce H. Lederman, an attorney who has filed many bonds in New York, including for a real estate developer challenging a judgment. Lederman said he was struck by "glaring errors" in the bond.

"In all the years I've been doing this, you always have to have a certificate from the Department of Financial Services saying that you're licensed to issue a surety bond," he said, referring to the missing certificate of qualification. 

Lederman also noticed that Knight Specialty is not listed on New York's Department of Financial Services website. 

The company refiled its posting, as directed by the New York Supreme Court clerk, after CBS News published its report on Thursday and before James' took exception to the bond.  

On Wednesday, the clerk's office had returned to Trump's attorneys the bond filing "for correction." There was no reason publicly specified in the request.

Adam Pollock, a former assistant attorney general in New York, said, "This bond is deficient for a number of reasons." 

"Including that the company doesn't appear to be licensed in New York and doesn't appear to have enough capital to make this undertaking," Pollock said.

Knight Specialty is not licensed in New York to issue surety bonds, and Lederman noted the company's absence from the Department of Financial Services database. But the company contends it is nevertheless authorized to issue the bond.

The company also does not appear to meet a restriction under New York insurance law barring companies from putting more than 10% of its capital at risk.

Amit Shah, the president of Knight Insurance, said the restriction does not apply. He said Knight has over $1 billion in equity.

"Knight Specialty Insurance Company is not a New York domestic insurer, and New York surplus lines insurance laws do not regulate the solvency of non-New York excess lines insurers," he said. "So we don't believe we need the 10% surplus." 

The billionaire behind Trump's bond is Don Hankey , the chairman of Knight Insurance, which owns the subsidiary that wrote the bond. 

Hankey said that Trump used "cash" as collateral for the bond, a total of $175 million. 

"First he furnished about $120 million worth of bonds that we OK'd, so we assumed it would be investment-grade bonds and cash. But as it turned out, it was all cash," he told CBS News in a brief phone call on Tuesday. 

But Trump retained that $175 million cash collateral, according to Shah. He said the money is in an account that is "pledged" to the company. He would not specify the type of account. Trump paid a premium to the company that Shah declined to disclose. 

"It seems to me that the underlying case is about the [New York] attorney general requiring strict compliance with the law," said Lederman. 

"The law requires an insurance company posting a surety bond to be authorized in New York," he said. "And there are serious questions about if this bond was properly posted."

Under a New York law known as CPLR 2502, an "insurance company [shall be] authorized to execute the undertaking within the state." 

When CBS News asked Hankey about Knight Specialty's authorization to issue bonds in New York, the company's net worth and potential deficiencies in the bond filing for Trump, he deferred to Knight's president: "I'm chairman of that company. I've got several other companies that I own. Amit Shah would be the person to talk to."

Shah explained that the company is authorized to issue a surety bond in New York through the Excess Line Association of New York (ELANY). He said the company is approved by ELANY to issue bonds from its home domicile state of Delaware, where it is allowed to write surety bonds. 

"Our position is we're compliant," said Shah. 

Knight's compliance officer, Mike Pepitone, said that there are a number of insurance companies that do not hold a license in every state, but a company is able to write a bond in other states where they are not licensed on what he said is called "an excess and surplus lines basis."

"For court bonds, as regulated by the CPLR, the law is clear about in-state license requirement," said Pollock, who noted that there are surety bonds used in other industries like construction that would not be subject to that rule.

Shah initially said that the company had in fact submitted a financial statement with the bond. In its initial bond filing, Pepitone said the financial statement was not supposed to be included, but later, in its updated bond filing Thursday, the company shared its financial statement.

If Knight Specialty does not have Trump's cash collateral for the bond in its possession, Lederman questioned whether the company "could or would pay immediately" if Trump loses his appeal. Lederman said James should investigate to determine if the company is in compliance with state law requirements.

"The attorney general would have ample grounds to push back here," said Pollock.

The New York Attorney General's office declined to comment. But Lederman said, "The attorney general is now requiring Trump to follow the law and have the court approve the bond because as filed, the bond is not acceptable."

Knight's updated filing included a financial statement showing that the company's surplus to policyholders is $1 billion and a joint limited power of attorney signed by Hankey and Shah.

• Donald Trump

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April 9, 2024

U.S. Postal Service Recommends New Prices for July 2024

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WASHINGTON, DC — Today, the U. S. Postal Service filed notice with the Postal Regulatory Commission of mailing services price changes to take effect July 14, 2024. The new rates include a 5-cent increase in the price of a First-Class Mail Forever stamp from 68 cents to 73 cents.

The proposed adjustments, approved by the governors of the Postal Service, would raise mailing services product prices approximately 7.8 percent. If favorably reviewed by the commission, the price changes would include:

The additional-ounce price for single-piece letters increases from 24 cents to 28 cents. The Postal Service is also seeking price adjustments for Special Services products, including Certified Mail and money order fees. Notably, there will be no price increase for Post Office Box rental fees, and the Postal Service will apply a price reduction of 10 percent for postal insurance when mailing an item.

As changes in the mailing and shipping marketplace continue, these price adjustments are needed to achieve the financial stability sought by the organization’s Delivering for America 10-year plan. USPS prices remain among the most affordable in the world.

The commission will review the changes before they are scheduled to take effect. The complete Postal Service price filing, with prices for all products, can be found on the commission’s website under the Daily Listings section . The Mailing Services filing is Docket No. R2024-2. The price tables are also available on the Postal Service’s Postal Explorer website at  pe.usps.com/PriceChange/Index .

Postal Products

Customers may purchase stamps and other philatelic products through the Postal Store at usps.com/shopstamps , by calling 844-737-7826, by mail through USA Philatelic or at Post Office locations nationwide. For officially licensed stamp products, shop the USPS Officially Licensed Collection on Amazon .

The United States Postal Service is an independent federal establishment, mandated to be self-financing and to serve every American community through the affordable, reliable and secure delivery of mail and packages to 167 million addresses six and often seven days a week. Overseen by a bipartisan Board of Governors, the Postal Service is implementing a 10-year transformation plan, Delivering for America , to modernize the postal network, restore long-term financial sustainability, dramatically improve service across all mail and shipping categories, and maintain the organization as one of America’s most valued and trusted brands.

The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

For USPS media resources, including broadcast-quality video and audio and photo stills, visit the USPS Newsroom . Follow us on X , formerly known as Twitter; Instagram ; Pinterest ; Threads and LinkedIn . Subscribe to the USPS YouTube Channel and like us on Facebook . For more information about the Postal Service, visit usps.com and facts.usps.com .

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• David P. Coleman [email protected]

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