basic types of speeches according to purpose

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The 4 types of speeches in public speaking

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  

There are four main types of speeches or types of public speaking.

• Demonstrative
• Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

• informative
• demonstrative
• special occasion/entertaining
• how, and why, speech types overlap

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Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

• the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
• the history of the tooth brush
• how trees improves air quality in urban areas
• a brief biography of Bob Dylan
• the main characteristics of Maine Coon cats
• the 1945 US bombing of Hiroshima and Nagasaki
• the number of, and the work of local philanthropic institutions
• the weather over the summer months
• the history of companion planting 
• how to set up a new password
• how to work a washing machine

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

• how to braid long hair
• how to change a car tire
• how to fold table napkins
• how to use the Heimlich maneuver
• how to apply for a Federal grant
• how to fill out a voting form
• how to deal with customer complaints
• how to close a sale
• how to give medicine to your cat without being scratched to bits! 

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

• choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
• how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
• suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

• what we say when being interviewed for a job
• presenting a sales pitch to a customer
• political speeches - politicians lobbying for votes,
• values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

• speech topic selection
• setting speech goals
• audience analysis
• empathy and evidence
• balance and obstacles
• 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

• an acceptance speech , with an example acceptance speech 
• a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
• an office party Christmas speech , a template with an example speech
• an engagement party toast , with 5 examples
• a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
• a farewell speech , with an example (a farewell speech to colleagues)
• a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
• an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
• an introduction speech for a guest speaker , with an example
• an introduction speech for yourself , with an example
• a maid of honor speech for your sister , a template, with an example
• a retirement speech , with an example from a teacher leaving to her students and colleagues
• a student council speech , a template, with an example student council president, secretary and treasurer speech
• a Thanksgiving speech , a template, with an example toast
• a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
• a tribute (commemorative) speech , with a template and an example speech
• a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
• a welcome speech for new comers to a church , a template with an example speech
• a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

• how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
• how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
• how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
• how to make and use cue cards  - note cards for extemporaneous speeches 
• how to use props (visual aids)    

And for those who would like their speeches written for them:

• commission me to write for you

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6.1 General Purposes of Speaking

Learning objectives.

• Differentiate among the three types of general speech purposes.
• Examine the basics of informative speech topics and some common forms of informative speeches.
• Examine the basics of persuasive speech topics and some common forms of persuasive speeches.
• Examine the basics of entertaining speech topics and some common forms of entertaining speeches.

Jeffrey Beall – Search! – CC BY-ND 2.0.

What do you think of when you hear the word “purpose”? Technically speaking, a purpose can be defined as why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applicable. For example, when we talk about a speech’s purpose, we can question why a specific speech was given; we can question how we are supposed to use the information within a speech; and we can question why we are personally creating a speech. For this specific chapter, we are more interested in that last aspect of the definition of the word “purpose”: why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, there have been a range of different systems created to classify the types of speeches people may give. Aristotle talked about three speech purposes: deliberative (political speech), forensic (courtroom speech), and epideictic (speech of praise or blame). Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic). A little more recently, St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology). All these systems of identifying public speeches have been attempts at helping people determine the general purpose of their speech. A general purpose refers to the broad goal in creating and delivering a speech.

These typologies or classification systems of public speeches serve to demonstrate that general speech purposes have remained pretty consistent throughout the history of public speaking. Modern public speaking scholars typically use a classification system of three general purposes: to inform, to persuade, and to entertain.

The first general purpose that some people have for giving speeches is to inform . Simply put, this is about helping audience members acquire information that they do not already possess. Audience members can then use this information to understand something (e.g., speech on a new technology, speech on a new virus) or to perform a new task or improve their skills (e.g., how to swing a golf club, how to assemble a layer cake). The most important characteristic of informative topics is that the goal is to gain knowledge. Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, he or she is no longer informing but is persuading.

Let’s look at a real example of how an individual can accidentally go from informing to persuading. Let’s say you are assigned to inform an audience about a new vaccination program. In an informative speech, the purpose of the speech is to explain to your audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program but rather persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. In fact, understanding and exchanging knowledge is so important that an entire field of study, called knowledge management , has been created to help people (especially businesses) become more effective at harnessing and exchanging knowledge. In the professional world, sharing knowledge is becoming increasingly important. Every year, millions of people attend some kind of knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or of responsibility drives them to share their knowledge (internal motivational factors). Others are driven to share knowledge because of the desire for recognition or the possibility of job enhancement (external motivational factors). Knowledge sharing is an important part of every society, so learning how to deliver informative speeches is a valuable skill.

Common Types of Informative Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first type of informative speech relates to objects, which can include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second type of informative speech focuses on people. People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters is most noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third type of informative speech involves explaining the significance of specific events, either historical or contemporary. For example, you could deliver a speech on a specific battle of World War II or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

The fourth type of informative speech involves concepts, or “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, if you want to explain a specific communication theory, E. M. Griffin provides an excellent list of communication theories on his website, http://www.afirstlook.com/main.cfm/theory_list . Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

The fifth type of informative speech involves processes. The process speech can be divided into two unique types: how-it-functions and how-to-do. The first type of process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience. The how-to-do speech, on the other hand, is designed to help people come to an end result of some kind. For example, you could give a speech on how to quilt, how to change a tire, how to write a résumé, and millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The final type of informative speech involves issues, or “problems or matters of dispute” (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House ( http://chelseahouse.infobasepublishing.com ). This series of books covers everything from the pros and cons of blogging to whether the United States should have mandatory military service.

Sample: Jessy Ohl’s Informative Speech

The following text represents an informative speech prepared and delivered by an undergraduate student named Jessy Ohl. While this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script. As you read through this sample speech, notice how Ms. Ohl uses informative strategies to present the information without trying to persuade her audience.

In 1977, a young missionary named Daniel Everett traveled deep into the jungles of Brazil to spread the word of God. However, he soon found himself working to translate the language of a remote tribe that would ultimately change his faith, lead to a new profession, and pit him in an intellectual fistfight with the world-famous linguist Noam Chomsky. As New Scientist Magazine of January 2008 explains, Everett’s research on a small group of 350 people called the Pirahã tribe has revealed a language that has experts and intellectuals deeply disturbed. While all languages are unique, experts like Noam Chomsky have argued that they all have universal similarities, such as counting, that are hard-wired into the human brain. So as National Public Radio reported on April 8, 2007, without the ability to count, conceptualize time or abstraction, or create syntax, the Pirahã have a language that by all accounts shouldn’t exist. Daniel Everett is now a professor of linguistics at Illinois State University, and he has created controversy by calling for a complete reevaluation of all linguistic theory in light of the Pirahã. Exploration of the Pirahã could bring further insight into the understanding of how people communicate and even, perhaps, what it means to be human. Which is why we must: first, examine the unique culture of the Pirahã; second, explore what makes their language so surprising; and finally, discover the implications the Pirahã have for the way we look at language and humanity. Taking a closer look at the tribe’s culture, we can identify two key components of Pirahã culture that help mold language: first, isolation; and second, emphasis on reality. First, while globalization has reached nearly every corner of the earth, it has not been able to penetrate the Pirahã natives in the slightest. As Dr. Everett told the New Yorker of April 16, 2007, no group in history has resisted change like the Pirahã. “They reject everything from outside their world” as unnecessary and silly. Distaste for all things foreign is the reason why the people have rejected technology, farming, religion, and even artwork. The lack of artwork illustrates the second vital part of Pirahã culture: an emphasis on reality. According to the India Statesman of May 22, 2006, all Pirahã understanding is based around the concept of personal experience. If something cannot be felt, touched, or experienced directly then to them, it doesn’t exist, essentially eliminating the existence of abstract thought. Since art is often a representation of reality, it has no value among the people. During his work as a missionary, Everett was amazed to find that the natives had no interest in the story of Jesus once they found out that he was dead. The Pirahã psyche is so focused on the present that the people have no collective memory, history, written documents, or creation myths. They are unable to even remember the names of dead grandparents because once something or someone cannot be experienced, they are no longer important. Since his days as a missionary, Everett remains the only Western professor able to translate Pirahã. His research has discovered many things missing with the language: words for time, direction, and color. But more importantly, Pirahã also lacks three characteristics previously thought to be essential to all languages: complexity, counting, and recursion. First, the Pirahã language seems incredibly simple. Now, this isn’t meant to imply that the people are uncivilized or stupid, but instead, they are minimalist. As I mentioned earlier, they only talk in terms of direct experience. The London Times of January 13, 2007, notes that with only eight consonants and three vowels, speakers rely on the use of tone, pitch, and humming to communicate. In fact, Pirahã almost sounds more like song than speech.

Second, Noam Chomsky’s famous universal grammar theory includes the observation that every language has a means of counting. However, as reported in the June 2007 issue of Prospect Magazine , the Pirahã only have words for “one, two, and MANY.” This demonstrates the Pirahã’s inability to conceptualize a difference between three and five or three and a thousand. Dr. Everett spent six months attempting to teach even a single Pirahã person to count to ten, but his efforts were in vain, as tribal members considered the new numbers and attempts at math “childish.” Third, and the biggest surprise for researchers, is the Pirahã’s apparent lack of recursion. Recursion is the ability to link several thoughts together. It is characterized in Christine Kenneally’s 2007 book, The Search for the Origins of Language , as the fundamental principle of all language and the source of limitless expression. Pirahã is unique since the language does not have any conjunctions or linking words. Recursion is so vital for expression that the Chicago Tribune of June 11, 2007, reports that a language without recursion is like disproving gravity. Although the Pirahã don’t care what the outside world thinks of them, their language and world view has certainly ruffled feathers. And while civilization hasn’t been able to infiltrate the Pirahã, it may ultimately be the Pirahã that teaches civilization a thing or two, which brings us to implications on the communicative, philosophical, and cultural levels. By examining the culture, language, and implications of the Pirahã tribe we are able to see how this small Brazilian village could shift the way that we think and talk about the world. Daniel Everett’s research hasn’t made him more popular with his colleagues. But his findings do show that more critical research is needed to make sure that our understanding of language is not lost in translation.

To Persuade

The second general purpose people can have for speaking is to persuade . When we speak to persuade, we attempt to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise. A persuasive speech can be distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

The reasons behind persuasive speech fall into two main categories, which we will call “pure persuasion” and “manipulative persuasion.” Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members. For example, you may decide to give a speech on the importance of practicing good oral hygiene because you truly believe that oral hygiene is important and that bad oral hygiene can lead to a range of physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive (e.g., you are not a toothpaste salesperson).

Manipulative persuasion , on the other hand, occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt. We call this form of persuasion manipulative because the speaker is not being honest about the real purpose for attempting to persuade the audience. Ultimately, this form of persuasion is perceived as highly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns a large amount of stock in a pharmaceutical company is asked to speak before a group of other physicians about a specific disease. Instead of informing the group about the disease, the doctor spends the bulk of his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the key question for persuasion is the speaker’s intent. Is the speaker attempting to persuade the audience because of a sincere belief in the benefits of a certain behavior or point of view? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because he or she will derive personal benefits from their adopting a certain behavior or point of view? Unless your speech assignment specifically calls for a speech of manipulative persuasion, the usual (and ethical) understanding of a “persuasive speech” assignment is that you should use the pure form of persuasion.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

As we’ve mentioned in the preceding sections, persuasion can address behaviors—observable actions on the part of listeners—and it can also address intangible thought processes in the form of attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change behavior, we can often observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches we’ve seen in our own classes: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in the basic behavior of audience members.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, you want to give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are fairly ambiguous and tend to be very lofty ideas. Ultimately, what we value in life actually motivates us to engage in a range of behaviors. For example, if you value protecting the environment, you may recycle more of your trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Beliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g., belief in a higher power, belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you were asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to change dispositional beliefs. If you find a topic related to dispositional beliefs, using your speech to help listeners alter their processing of the belief is a realistic possibility. But as a novice public speaker, you are probably best advised to avoid core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

Sample: Jessy Ohl’s Persuasive Speech

The following speech was written and delivered by an undergraduate student named Jessy Ohl. As with our earlier example, while this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script.

Take a few minutes and compare this persuasive speech to the informative speech Ms. Ohl presented earlier in this chapter. What similarities do you see? What differences do you see? Does this speech seek to change the audience’s behavior? Attitudes? Values? Dispositional or core beliefs? Where in the speech do you see one or more calls for action?

With a declining population of around 6,000, my home town of Denison, Iowa, was on the brink of extinction when a new industry rolled in bringing jobs and revenue. However, as the Canadian Globe and Mail of July 23, 2007, reports, the industry that saved Denison may ultimately lead to its demise. Denison is one of 110 communities across the country to be revolutionized by the production of corn ethanol. Ethanol is a high-powered alcohol, derived from plant matter, that can be used like gasoline. According to the Omaha World Herald of January 8, 2008, our reliance on foreign oil combined with global warming concerns have many holding corn ethanol as our best energy solution. But despite the good intentions of helping farmers and lowering oil consumption, corn ethanol is filled with empty promises. In fact, The Des Moines Register of March 1, 2008, concludes that when ethanol is made from corn, all of its environmental and economic benefits disappear. With oil prices at 100 dollars per barrel, our nation is in an energy crisis, and luckily, the production of ethanol can be a major help for both farmers and consumers, if done correctly. Unfortunately, the way we make ethanol—over 95% from corn—is anything but correct. Although hailed as a magic bullet, corn ethanol could be the worst agricultural catastrophe since the Dust Bowl. The serious political, environmental, and even moral implications demand that we critically rethink this so-called yellow miracle by: first, examining the problems created by corn ethanol; second, exploring why corn ethanol has gained such power; and finally, discovering solutions to prevent a corn ethanol disaster. Now, if you have heard anything about the problems of corn ethanol, it probably dealt with efficiency. As the Christian Science Monitor of November 15, 2007, notes, it takes a gallon of gasoline or more to make a gallon of ethanol. And while this is an important concern, efficiency is the least of our worries. Turning this crop into fuel creates two major problems for our society: first, environmental degradation; and second, acceleration of global famine. First, corn ethanol damages the environment as much as, if not more than, fossil fuels. The journal Ethanol and Bio-diesel News of September 2007 asserts that the production of corn ethanol is pushing natural resources to the breaking point. Since the Dust Bowl, traditional farming practices have required farmers to “rotate” crops. But with corn ethanol being so profitable, understandably, farmers have stopped rotating crops, leading to soil erosion, deforestation, and fertilizer runoff—making our soil less fertile and more toxic. And the story only gets worse once the ethanol is manufactured. According to National Public Radio’s Talk of the Nation of February 10, 2008, corn ethanol emits more carbon monoxide and twice the amount of carcinogens into the air as traditional gasoline. The second problem created from corn ethanol is the acceleration of global famine. According to the US Grains Council, last year, 27 million tons of corn, traditionally used as food, was turned into ethanol, drastically increasing food prices. The March 7, 2007, issue of The Wall Street Journal explains that lower supplies of corn needed for necessities such as farm feed, corn oil, and corn syrup have increased our food costs in everything from milk to bread, eggs, and even beer as much as 25 percent. The St. Louis Post Dispatch of April 12, 2007, reports that the amount of corn used to fill one tank of gas could feed one person for an entire year. In October, Global protests over corn ethanol lead the United Nations to call its production “a crime against humanity.” If you weren’t aware of the environmental or moral impacts of corn ethanol, you’re not alone. The Financial Times of May 27, 2007, reports that the narrative surrounding corn ethanol as a homegrown fuel is so desirable that critical thinking is understandably almost nonexistent. To start thinking critically about corn ethanol, we need to examine solutions on both the federal and personal levels. First, at the federal level, our government must end the ridiculously high subsidies surrounding corn ethanol. On June 24, 2007, The Washington Post predicted that subsidies on corn ethanol would cost the federal government an extra 131 billion dollars by 2010. This isn’t to say that the federal government should abandon small farmers. Instead, let’s take the excitement around alternative fuels and direct it toward the right kinds of ethanol. The Economist of June 2, 2007, reports that other materials such as switch grass and wood chips can be used instead of corn. And on July 6, 2011, The New York Times reported on ethanol made from corn cobs, leaves, and husks, which leaves the corn kernels to be used as food. The government could use the money paid in subsidies to support this kind of responsible production of ethanol. The point is that ethanol done right can honestly help with energy independence. On the personal level, we have all participated in the most important step, which is being knowledgeable about the true face of corn ethanol. However, with big business and Washington proclaiming corn ethanol’s greatness, we need to spread the word. So please, talk to friends and family about corn ethanol while there is still time. To make this easier, visit my website, at http://www.responsibleethanol.com . Here you will find informational materials, links to your congressional representatives, and ways to invest in switch grass and wood ethanol. Today, we examined the problems of corn ethanol in America and discovered solutions to make sure that our need for energy reform doesn’t sacrifice our morality. Iowa is turning so much corn into ethanol that soon the state will have to import corn to eat. And while my hometown of Denison has gained much from corn ethanol, we all have much more to lose from it.

To Entertain

The final general purpose people can have for public speaking is to entertain. Whereas informative and persuasive speech making is focused on the end result of the speech process, entertainment speaking is focused on the theme and occasion of the speech. An entertaining speech can be either informative or persuasive at its root, but the context or theme of the speech requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. The fundamental goal of an entertaining speech is audience enjoyment, which can come in a variety of forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life but instead to function as a way to divert an audience from their day-to-day lives for a short period of time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the entertaining aspects of the speech and not focused on the informative or persuasive quality of the speech.

Common Forms of Entertainment Topics

There are three basic types of entertaining speeches: the after-dinner speech, the ceremonial speech, and the inspirational speech. The after-dinner speech is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining. Some novice speakers will attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost speeches.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech. Common types of ceremonial speeches include introductions, toasts, and eulogies. In each of these cases, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each of these cases, the speech and the purpose of the speech is determined by the context of the event and not by the desire to inform or persuade.

The final type of entertaining speech is one where the speaker’s primary goal is to inspire her or his audience. Inspirational speeches are based in emotion with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “Silver Boxes.” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the beginning of the speech where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( http://server.firefighters.org/catalog/2009/45699.mp3 ).

Sample: Adam Fink’s Entertainment Speech

The following speech, by an undergraduate student named Adam Fink, is an entertainment speech. Specifically, this speech is a ceremonial speech given at Mr. Fink’s graduation. As with our earlier examples, while this speech is written out as a text for purposes of analysis, in your public speaking course you will most likely be assigned to speak from an outline or notes, not a fully written script. Notice that the tenor of this speech is persuasive but that it persuades in a more inspiring way than just building and proving an argument.

Good evening! I’ve spent the last few months looking over commencement speeches on YouTube. The most notable ones had eight things in common. They reflected on the past, pondered about the future. They encouraged the honorees. They all included some sort of personal story and application. They made people laugh at least fifteen times. They referred to the university as the finest university in the nation or world, and last but not least they all greeted the people in attendance. I’ll begin by doing so now. President Holst, thank you for coming. Faculty members and staff, salutations to you all. Distinguished guests, we are happy to have you. Family members and friends, we could not be here without you. Finally, ladies and gentlemen of the class of 2009, welcome to your commencement day here at Concordia University, Saint Paul, this, the finest university in the galaxy, nay, universe. Really, it’s right up there with South Harlem Institute of Technology, the School of Hard Knocks, and Harvard. Check and check! Graduates, we are not here to watch as our siblings, our parents, friends, or other family walk across this stage. We are here because today is our graduation day. I am going to go off on a tangent for a little bit. Over the past umpteen years, I have seen my fair share of graduations and ceremonies. In fact, I remember getting dragged along to my older brothers’ and sisters’ graduations, all 8,000 of them—at least it seems like there were that many now. Seriously, I have more family members than friends. I remember sitting here in these very seats, intently listening to the president and other distinguished guests speak, again saying welcome and thank you for coming. Each year, I got a little bit better at staying awake throughout the entire ceremony. Every time I would come up with something new to keep myself awake, daydreams, pinching my arms, or pulling leg hair; I was a very creative individual. I am proud to say that I have been awake for the entirety of this ceremony. I would like to personally thank my classmates and colleagues sitting around me for slapping me every time I even thought about dozing off. Personal story, check—and now, application! Graduates, don’t sleep through life. If you need a close friend or colleague to keep you awake, ask. Don’t get bored with life. In the words of one of my mentors, the Australian film director, screen writer, and producer Baz Luhrman, “Do one thing every day that scares you.” Keep yourself on your toes. Stay occupied but leave room for relaxation; embrace your hobbies. Don’t get stuck in a job you hate. I am sure many of you have seen the “Did You Know?” film on YouTube. The film montages hundreds of statistics together, laying down the ground work to tell viewers that we are approaching a crossroad. The way we live is about to change dramatically. We are living in exponential times. It’s a good thing that we are exponential people.

We are at a crossing point here, now. Each of us is graduating; we are preparing to leave this place we have called home for the past few years. It’s time to move on and flourish. But let’s not leave this place for good. Let us walk away with happy memories. We have been fortunate enough to see more change in our time here than most alumni see at their alma mater in a lifetime. We have seen the destruction of Centennial, Minnesota, and Walther. Ladies, it might not mean a lot to you, but gentlemen, we had some good times there. We have seen the building and completion of the new Residence Life Center. We now see the beginnings of our very own stadium. We have seen enough offices and departments move to last any business a lifetime. Let us remember these things, the flooding of the knoll, Ultimate Frisbee beginning at ten o’clock at night, and two back-to-back Volleyball National Championship teams, with one of those championship games held where you are sitting now. I encourage all of you to walk out of this place with flashes of the old times flickering through your brains. Reflection, check! Honorees, in the words of Michael Scott, only slightly altered, “They have no idea how high [we] can fly.” Right now you are surrounded by future politicians, film critics, producers, directors, actors, actresses, church workers, artists, the teachers of tomorrow, musicians, people who will change the world. We are all held together right here and now, by a common bond of unity. We are one graduating class. In one of his speeches this year, President Barack Obama said, “Generations of Americans have connected their stories to the larger American story through service and helped move our country forward. We need that service now.” He is right. America needs selfless acts of service. Hebrews 10:23–25 reads, “Let us hold unswervingly to the hope we profess, for he who promised is faithful. And let us consider how we may spur one another on toward love and good deeds. Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Let us not leave this place as enemies but rather as friends and companions. Let us come back next fall for our first reunion, the Zero Class Reunion hosted by the wonderful and amazing workers in the alumni department. Let us go and make disciples of all nations, guided by His Word. Let us spread God’s peace, joy, and love through service to others. Congratulations, graduates! I hope to see you next homecoming. Encouragement, check!

Key Takeaways

• There are three general purposes that all speeches fall into: to inform, to persuade, and to entertain. Depending on what your ultimate goal is, you will start by picking one of these general purposes and then selecting an appropriate speech pattern that goes along with that general purpose.
• Informative speeches can focus on objects, people, events, concepts, processes, or issues. It is important to remember that your purpose in an informative speech is to share information with an audience, not to persuade them to do or believe something.
• There are two basic types of persuasion: pure and manipulative. Speakers who attempt to persuade others for pure reasons do so because they actually believe in what they are persuading an audience to do or think. Speakers who persuade others for manipulative reasons do so often by distorting the support for their arguments because they have an ulterior motive in persuading an audience to do or think something. If an audience finds out that you’ve been attempting to manipulate them, they will lose trust in you.
• Entertainment speeches can be after-dinner, ceremonial, or inspirational. Although there may be informative or persuasive elements to your speech, your primary reason for giving the speech is to entertain the audience.
• Imagine you’re giving a speech related to aardvarks to a group of fifth graders. Which type of informative speech do you think would be the most useful (objects, people, events, concepts, processes, and issues)? Why?
• Imagine you’re giving a speech to a group of prospective voters supporting a specific political candidate. Which type of persuasive speech do you think would be the most useful (change of behavior, change of attitude, change of value, or change of belief)? Why?
• Imagine that you’ve been asked to speak at a business luncheon and the host has asked you to keep it serious but lighthearted. Which type of entertainment speech do you think would be the most useful (the after-dinner speech, the ceremonial speech, or the inspirational speech)? Why?

Atwood, C. G. (2009). Knowledge management basics . Alexandria, VA: ASTD Press.

Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6 , 91–100.

O’Hair, D., Stewart, R., & Rubenstein, H. (2007). A speaker’s guidebook: Text and reference (3rd ed.). Boston, MA: Bedford/St. Martins.

Roye, S. (2010). Austan Goolsbee a funny stand-up comedian? Not even close… [Web log post]. Retrieved from http://www.realfirststeps.com/1184/austan-goolsbee-funny-standup-comedian-close

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Speech Writing

Types Of Speeches

Common Types of Speeches that Every Speechwriter Should Know

12 min read

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Going back in history, a powerful speech backed up many significant events. Such speeches were delivered by people with speech-giving skills of the highest order. 

Public speaking is an art, and to master it, the speaker should have a clear objective in mind. The presenter has to understand and tailor the speech to the nature of the audience. 

That being said, having a clear objective and purpose of speech in mind makes the speech writing process simpler and more manageable.

But the question comes to mind: “ How many types of speeches are there? ”

Worry not, as in this blog, we will understand the different types of speeches with examples. At the end, there are some handy tips for you to ease your speech-writing process!

Carry on reading!

• 1. What are The Different Types of Speeches in English?
• 2. Types of Speeches According to the Purpose
• 3. Types of Speeches According to the Delivery
• 4. Types of Speeches According to Special Occasion
• 5. Other Types of Speeches
• 6. Tips to Conduct Effective Research for Your Speech

What are The Different Types of Speeches in English?

Although there is a variety of speech types, we generally look at speeches in three different ways. 

• Types of speeches according to the purpose
• Types of speeches according to the delivery
• Types of speeches according to special occasion

Apart from the above types, there are some other types of speeches as well, which we will address later!

Now, let’s set sail for the types of speeches according to the purpose.

Types of Speeches According to the Purpose

Each and every speech has a specific purpose, i.e., some are delivered to entertain the audience, and others might be delivered to inform the audience. 

When a speaker delivers a speech, he has a clear purpose in his mind for why he wants to convey this message to the audience.

The principal purpose of delivering a speech falls into four basic categories:

1. Informative Speech

When a speaker tries to inform a particular group or audience about a particular subject, they’re delivering an informative speech. The sole aim of an informative speech is to educate the audience on a topic. 

The presenter may make use of facts and statistics to deliver an impactful informative speech. Such speeches deliver new information on a specific place, person, issue, or occasion by describing, explaining, and defining.

These are some common types of informative speeches:

• Explanatory Speech : Delivered to clarify a complex topic, process, or concept by breaking it down into understandable elements, making it easier for the audience to grasp.
• Descriptive Speech : It is a kind of informative speech that creates an accurate picture of a certain individual, place, or thing in the mind of the audience. 
• Definition Speech : A definition speech provides clear explanations of terms, concepts, or ideas, allowing the audience to understand the meaning of the subject.

Possible scenarios of informative speeches could be:

• A CEO’s reporting on the company's financial performance for the past month, highlighting revenue, expenses, and net profit.

Here is a more detailed example of a compelling informative speech and a sample speech for students:

Informative Speech Example

Speech Example for Students

2. Persuasive Speech

In a persuasive speech , the speaker aims to persuade the audience with their opinion. Using persuasive language, the orator tries to reinforce the listeners' perspectives, or feelings about a particular subject.

Including factual evidence is necessary in a persuasive speech. With concrete details, there is a higher chance of persuading the audience to agree with what you make claims about. 

This genre of speech is the hardest because it is difficult to convince people of anything. And it becomes more difficult if you ask them to challenge their current belief and think out of that perspective. 

Some common persuasive speech types are:

• Policy Persuasion: Urges for specific actions or policies, aiming to influence the audience's decision-making.
• Value Persuasion: Seeks to modify or fortify the audience's beliefs, values, or attitudes about a particular theme or topic.
• Fact Persuasion: Focuses on presenting facts and evidence to persuade the audience to accept a certain point of view.

An example of a persuasive speech could be:

• Encouraging the audience to vote in the upcoming election to have a say in shaping our community's future.

Here is a complete example of a persuasive speech:

Persuasive Speech Example

3. Entertaining Speech

Have you ever been to an employee’s promotional party or even a standup comedy session? If the speaker managed to entertain you or make you laugh, they delivered an entertaining speech!

In the most simple words, entertainment speeches are intended to entertain the audience. The basic purpose of such kinds of speeches is to provide pleasure and enjoyment that make the audience laugh. 

Although this speech is meant to make the audience laugh and enjoy the occasion, it should have a lighter moment as well. 

Here are some types of entertaining speeches:

• Humorous Speech: Makes use of humor, jokes, and comedy to amuse and entertain the audience. 
• Storytelling Speech: Aims to engage the listeners by sharing a relatable story to convey a message or illustrate a point. Quite often, the presenter uses vivid details and emotions. 
• Roast or Toast: In such a speech, an individual is targeted and teased with the help of humor in a lighthearted way. In a toast, the speaker celebrates or honors someone’s success, typically on a positive note. 

Let’s see what an example of an entertaining speech could be:

• A standup comedy session in your college, organized by some society members!

For a detailed insight on entertaining speeches, take a look at this example:

Entertaining Speech Example

4. Demonstrative Speech

Also known as a how-to speech, a demonstrative speech is given to demonstrate the working of a particular thing. Typically, a demonstrative speech makes use of visual aids for a clear understanding. 

A little detail to notice is that you shouldn’t confuse a demonstrative speech with an informative speech. Although both types of speeches provide new information to the audience, demonstrative speeches demonstrate how to do or perform something. 

Here are some types of demonstrative speech:

• Process Demonstrative Speech: Guides the audience through a series of steps or a sequence of actions to achieve a specific outcome or create something. 
• Object Demonstrative Speech: Provides detailed information about a specific object, focusing on its characteristics, features, and uses. 
• Activity Demonstrative Speech: Demonstrates how to perform a particular activity or task, offering practical instructions and insights to the audience. 

See this accurate example of a demonstrative speech topic:

• Cooking a classic spaghetti carbonara, step by step, for a delicious Italian meal.

For a more in-depth demonstrative speech, see the example below: 

Demonstrative Speech Example

Head over to our demonstrative speech ideas blog if you need great ideas for your next demonstrative speech!

Well, we just covered what are the types of speeches according to the purpose. Now we will jump to different speech types according to their delivery!

Types of Speeches According to the Delivery

The easiest way to start your speech is not always the best one. A substantial amount of work goes into the preparation of delivering a compelling message. So, when you are asked to deliver a speech, get familiar with the type of speech and your target audience.

Always think of the delivery method that is suitable for delivering a particular message. There are four ways that can help you understand how to balance the formality while delivering the speech.

1. Impromptu Speaking

Consider yourself in an urgent situation where you’re asked to deliver a brief presentation on your semester project updates. You’ve been urgently contacted by your supervisor, and you’ve not even prepared the presentation. 

Obviously, you will present your project without any preparation.

Well, that’s when you’ll deliver an impromptu speech without any prior planning. In short, an impromptu speech is the presentation of a brief and concise message without preparation.

Here is a great example of a well-written impromptu speech:

Impromptu Speech Example

Visit our impromptu speech topics blog to get amazing ideas!

2. Extemporaneous Speaking

Extemporaneous speaking is the opposite of impromptu speaking, as it’s planned, well-prepared, and rehearsed properly. It is a perfect balance as it allows the speaker to use notes and give time to prepare well to deliver the speech.

Extemporaneous speeches are not meant to be memorized, and as a result, the delivery is quite natural and follows a conversational style. 

See this example of a comprehensive extemporaneous speech:

Extemporaneous Speech Example

3. Manuscript Speaking

It is the word-for-word iteration of a written message. The speaker keeps his attention on the printed page while delivering a manuscript message. Such speeches work well where the exact repetition of original words is required, i.e., reading the organization’s mission statement. 

This is the easiest type of public speaking, but it is not as effective as others. The audience might lose their interest soon, as the speaker is just reading the manuscript. 

Take a look at this compelling example of a manuscript speech for a better understanding:

Manuscript Speech Example

4. Memorized Speaking

When a speaker has to deliver a speech relying on their memory, without the use of any notes, they’re delivering a memorized speech. The spokesperson must thoroughly research the speech until they can recite it from memory. 

Memorized speaking is performed in situations where precision, effective delivery, and a positive engagement with the audience are required. Most commonly, this speaking style is practiced in formal speeches, academic competitions, theatrical performances, etc. 

For an even better understanding, see this example of memorized speech:

Memorized Speech Example

5. Oratorical Speech

Oratorical speech is a subcategory of memorized speaking. Although oratorical literally means “ relating to the art of speech giving ”, oratorical speaking is a very specific type of speech. 

Such speeches are often quite long and formal. They’re typically known for their eloquence, use of persuasive and rhetorical style of delivery. To deliver an impactful speech, the speaker has to perform a high degree of practice and memorization. 

Below is a great example of a comprehensive oratorical speech:

Oratorical Speech Example

Types of Speeches According to Special Occasion

Special occasion speeches are intended to entertain or commemorate the audience. They have no set format and are designed to fit the particular occasion. The special occasion could be a birthday party, a graduation ceremony, or someone’s funeral. 

Here are eight common types of special occasion speeches:

1. Introduction Speech

The introduction speeches are given to introduce the speaker who is going to give a speech. It is given to inspire or persuade the audience to listen to that speaker. It is generally small and brief speeches. 

2. Presentation Speech

These speeches are usually given at award ceremonies, where an individual presents an award or prize to a person.  The main purpose of the presentation speech is to provide recognition of the recipient’s accomplishments.

A toast is a brief tribute to a particular person or an event. The toasts are given on a special occasion to honor or acknowledge someone. It is given to express best wishes to someone for the future.  

A roast is a kind of toast where the speaker praises and humorously pokes the person being honored. It might be given to a person who has achieved noteworthy success or moving away. It contains administration, appreciation, comedic insult, or tribute to someone.

5. Acceptance

These types of speeches are given by the person who has just received a prize or an award. Acceptance speech allows the recipient to show humility and grace for the award and say a few words of appreciation.

6. Commemorative Speech

These types of speeches are given at conventions, conferences, or graduation ceremonies. The commemorative speech is the summary of the central message around which the whole meeting or conference revolves.

7. Farewell Speech

Farewell speeches are like keynote addresses. These speeches are usually given at graduation ceremonies, or when someone leaves an organization, or at farewell parties. It is celebratory in nature and emphasizes looking ahead to the future.

Eulogies are given at funeral and memorial ceremonies to praise the person who has just died. The basic purpose is to reflect the audience’s emotions and offer condolences to the dead person’s relatives.

Below is a special occasion speech example:

Special Occasion Speech Example

Other Types of Speeches

Here are some different types of speeches that are quite common.

• Motivational Speech Being a special kind of speech, a motivational speech motivates the audience to pursue their betterment. The speaker uses strong and impactful words to encourage the listeners to push themselves to do something better

Want to know some great motivational speech ideas ? Head over to our blog! ?

• Forensic Speech Forensic speech is practiced in a competitive setting, where students take part in speech competitions. The speakers delivering a forensic speech are typically judged on their presentation, argumentation, communication skills, etc.

Debate Speech Debate speeches typically follow a certain set of rules and take place in a debating event. We can say that debate speech is a form of persuasive speech but includes plenty of facts and figures. 

In a debate speech, you only have to back your claims with plenty of strong facts, but your aim is not to convince the audience to support you. 

Tips to Conduct Effective Research for Your Speech

To make sure you research and deliver your speech in the best way possible, take a look at the tips mentioned below:

• Research Your Audience : Understand their opinions and thoughts and identify the best way to reach and engage them.
• Consider the Occasion or Location : Tailor your speech to the specific setting or event
• Focus on Your Expertise : Concentrate on your area of knowledge and gather comprehensive information on your topic
• Stay on Topic: Avoid getting off track and maintain a clear focus on your specific subject
• Present Balanced Evidence: Provide a balanced set of evidence for the audience to draw their own conclusions
• Keep It Concise: Avoid overwhelming the audience with excessive information. Just focus on delivering key points and takeaways effectively.
• Be Yourself: Convey passion and enthusiasm for your topic and connect with the audience on a personal level.
• Use Visual Aids: Make the speech more engaging by incorporating visual elements
• Use Reliable Sources: Utilize trustworthy and credible sources for data and statistics
• Properly Cite Sources: Build trust and credibility by citing your sources appropriately

In conclusion, for the various types of speeches, you have to tailor your preparation accordingly. With an abundance of speech types out there, one can get confused between them.

That’s why in this blog, we covered various types of speeches, covering all the essential details about each one. With the included examples, you can have an idea about how to pen down and deliver a wonderful speech.

If you require assistance with crafting any speech, feel free to reach out to our write my essay service . Our writers are exceptionally skilled, providing top-quality services 24/7.

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Frequently Asked Questions

What are the various speech style categories.

The various speech styles include:

• Formal style
• Frozen style
• Casual style
• Consultative style

Can you explain the difference between informative and persuasive speeches?

Informative speeches aim to educate or provide information to the audience. Persuasive speeches aim to convince or persuade the audience to adopt a specific viewpoint or take action.

What is an oratory or rhetorical speech?

 Oratory speeches are characterized by eloquence and persuasive language. They often use rhetorical devices and are designed to inspire or move the audience emotionally.

What is an acceptance speech?

An acceptance speech is given when someone receives an award or recognition. It expresses gratitude and often includes acknowledgments and thanks.

How do I choose the right type of speech for a specific occasion?

The choice depends on the event's purpose, the nature of the audience, and the goals of the speech. Consider what you want to achieve and the message you want to convey.

How do you adapt your speech style for a formal versus a casual setting?

In a formal setting, use more structured language and adhere to conventions. In a casual setting, you can be more relaxed and conversational.

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• Southwest Tennessee Community College

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Learning Objectives

• Discuss the three main types of speeches.
• Discuss the importance of differentiating between the three.

Speeches have traditionally been seen to have one of three broad purposes: to inform, to persuade, and— Well, to be honest, different words are used for the third kind of speech purpose: to inspire, to amuse, to please, to delight, or to entertain. We will just use “to inspire” as the overall term here.

Your instructor will most likely assign you an informative and persuasive speech, and then perhaps one more. The third one might be a special occasion speech, such as a tribute (commemorative), an after-dinner speech, a toast, or a eulogy. These four types of speeches fit into the category of “to inspire” or “to entertain.”  It should be understood that these three purposes are not necessarily exclusive of the others. A speech designed to be persuasive can also be informative and entertaining, even if neither of those is the main purpose.  To further demonstrate this, look at the examples below in Figure \(\PageIndex{1}\).

Some of the topics listed above could fall into another category depending on how the speaker approached the topic, or they could contain elements of both. For example, you may have to inform your audience about your topic in one main point before you can persuade them, or you may include some entertaining elements in an informative or persuasive speech to help make the content more engaging for the audience. There should not be elements of persuasion included in an informative speech, since persuading is contrary to the objective approach that defines an informative speech. In any case, while there may be some overlap between topics, most speeches can be placed into one of the categories based on the overall content of the speech.

Tucker, Barbara; Barton, Kristin; Burger, Amy; Drye, Jerry; Hunsicker, Cathy; Mendes, Amy; and LeHew, Matthew, "Exploring Public Speaking: 4th Edition" (2019). Communication Open Textbooks . 1. https://oer.galileo.usg.edu/communication-textbooks/1  - CC BY-NC 2.0

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Chapter 9 Public Speaking

9.2 Types of Speeches

In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. Researcher Norman W. Edmund estimates that by 2020 the amount of knowledge in the world will double every seventy-three days (Edmund, 2005).

Christian Pierret –  Leader  – CC BY 2.0.

Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called  Vital Speeches of the Day  ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

One of the most common types of public speaking is  informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

A second common reason for speaking to an audience is to  persuade  others. In our everyday lives, we are often called on to convince, motivate, or otherwise persuade others to change their beliefs, take an action, or reconsider a decision. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Entertaining Speaking

Entertaining speaking  involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Entertaining speaking has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

Personal Benefits of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

• developing critical thinking skills,
• fine-tuning verbal and nonverbal skills,
• overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety.

Comm 101 (Dutton) by [author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter 5: Presenting Your Speech Module

Four Types of Speeches

Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion.  The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.  Our aim is to acquaint you with these four different modes of delivery, to provide suggestions for when you are asked to make impromptu remarks, and then to focus most your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speech

When you listen to the President deliver a State of the Union message, you listen to a well-crafted speech being read from a teleprompter. The speech has been polished by a staff of speechwriters and has been practiced many times. The President will know how to anticipate the reaction of the audience and will know when to pause for applause and when to expect laughter. This form of speaking is used when the exact words matter and when much time and energy is expended on getting everything just right. There are times when people who are not leaders of countries deliver manuscript speeches as well. They are used when people testify before Congress, when people read important statements in a public setting, or when people deliver reports at professional meetings. All call for exact words in the correct order.

While the President has access to a staff of speech writers and a teleprompter, most of us do not. If you were given this type of assignment, you would have to read your manuscript speech from printed notes. In that case, you would want to ensure that you had prepared your manuscript carefully, using large fonts so you could read it easily without burying your nose in the pages. Reading the speech does not allow you to skimp on the preparation. Practice the speech many times. This allows you to make changes, if needed, and to select the best words to communicate your exact meaning. Remember to speak clearly and naturally -strive for a conversational tone. It shouldn’t sound read -even if you are reading. Also, remember to speak slowly; there is a natural tendency to speed up when we speak in public. Delivering a speech is not a race; you do not receive bonus points for finishing early.

Unless you are specifically told by your instructor to prepare and deliver a manuscript speech, you should never write out the entire speech. Spend your time developing your outline, organizing your ideas, and determining where you can best insert your supports. Then practice using the outline while speaking.

Memorized Speech

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes. ” There is nothing wrong with memorization. But if you try to memorize a speech, you risk forgetting what you planned to say and coming across as completely unprepared. Memorizing your speech is even worse than reading it. All the objections that apply to the read speech also apply to the memorized speech. Spontaneity is gone. The speech can sound stilted. Often, delivery is too rapid. Concentration is on the words, not the ideas. Sometimes the speech sounds too formal, like a written essay. There is minimal feedback or other contact with the audience. And what happens if your mind goes completely blank or if an audience member interrupts? The entire presentation will likely fall apart. Memorizing a speech puts entirely too much pressure on the speaker.

That said, there are a couple of parts of the speech that you may want to have memorized -or practiced so well that you can deliver them almost as if memorized. These include:

Your introduction:  It sets the stage for the entire speech. The words should be well chosen and rehearsed. You may find that as you repeat this portion of the speech during your rehearsals you do come to memorize it word for word. If so, this is fine. After all, once you have determined the best way of saying something, why not use it? Just make sure the presentation does not sound memorized. Your conclusion:  The summary and call to action are the final words that your audience will hear. As with the introduction, if you practice this repeatedly you will develop the best way to say what you want and you will probably have perfected this portion of the speech.

Impromptu Speech

There will come a time for all of us when we are asked to “say a few words ” without much preparation.  You haven’t prepared any notes, you haven’t practiced what you’ll say, and you’re being asked to “wing it. ” While this may seem incredibly scary, impromptu presentations are the most common type of public speaking. You’re in class and suddenly the professor wants to hear how group projects are going. You, as the leader of your group, are asked to stand and briefly discuss what the group is doing and how much you’ve completed so far. That’s an impromptu speech. You didn’t know when you headed to class that day that you’d be speaking in public, but you did it. No sweat! Or maybe you’re in a meeting at work and the boss announces that he wants you to brief everyone in the meeting on the new equipment being installed that afternoon. Again, no prior planning, no notes, you just do it. That’s impromptu speaking.

Extemporaneous Speech

The focus of most college courses in public speaking is the extemporaneous speech.  This is because this is the type of speech used most in business, education, preaching, and political affairs. Few of us will ever have a professional staff of speechwriters or ever deliver a speech with the aid of a teleprompter. But when you do have a speech or presentation to deliver, you’ll want to sound prepared, authoritative, and clear.

Simply stated, an extemporaneous speech is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized.  The question most students ask is, “How much time should be spent in preparation and practice? ” Perhaps Mark Twain said it best. When speaking about preparing for an impromptu speech, he noted, “It usually takes more than three weeks to prepare a good impromptu speech ” (King). While celebrated as a humorist, there is much truth in his words. To appear to be speaking off the cuff, and to do it well, you must prepare thoroughly and practice to perfection. When you speak extemporaneously, it means you’ve had ample time to prepare and research and that you have rehearsed your speech (many times) using an outline or notes to remind you of the progression of ideas you wish to present. You will follow all the normal steps outlined in the earlier chapters. Choose a topic, narrow appropriately, analyze your audience, choose your supports, and create an outline. You will know your speech so well and will amaze your audience!

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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8 Types of Speeches to Captivate Any Audience

• The Speaker Lab
• May 8, 2024

Table of Contents

Words have power. In a speech, words can shift mountains, sway opinions, and light the fire for change. For anyone stepping up to the mic, knowing what kind of speech to deliver makes all the difference in winning over listeners. From informative talks to persuasive pitches, each type of speech serves a unique purpose and requires a specific approach. In this post, we’ll explore the 8 essential types of speeches you need to know to become a master communicator:

• Informative speeches
• Persuasive speeches
• Demonstration speeches
• Entertaining speeches
• Special occasion speeches
• Impromptu speeches
• Debate speeches
• Acceptance speeches

Let’s get started!

Types of Speeches to Master for Success

Every single day people across the world stand up in front of some kind of audience and speak. While the core purpose of any speech is to deliver a message to an audience, the type of message and manner in which it’s delivered helps us distinguish a given speech from others. As a result, we can categorize speeches based on four main concepts: entertaining, informing, demonstrating and persuading. Let’s take a look at each.

Informative Speech

In an informative speech, the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely.

For example, you might be asked to report to a group of managers how your latest project is coming along. Similarly, a local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking.

Persuasive Speech

A persuasive speech proposes to change a person’s beliefs or actions on a particular issue. The presenter takes a side and gives his/her opinion with factual evidence to support their viewpoint. The topics tend to be debatable and the speech itself should have a convincing tone.

Demonstrative Speech

As the name suggests, a demonstrative speech is the type of speech you want to give to demonstrate how something works or how to do a certain thing. A demonstrative speech utilizes the use of visual aids and/or physical demonstration along with the information provided. Some might argue that demonstrative speeches are a subclass of informative speeches, but they’re different enough to be considered two distinct types. Think of it as the difference between explaining the history and tradition of gumbo as opposed to actually teaching a crowd how to make gumbo.

Entertaining Speech

The core purpose of an entertaining speech is to amuse the audience, and obviously, entertain them. They’re usually less formal in nature to help communicate emotions rather than to simply deliver facts. Some examples include speeches given by maids of honor or best men at weddings, acceptance speeches at the Oscars, or even the one given by a school’s principal before or after a talent show.

Special Occasion Speech

Beyond the four main types of public speeches we mentioned, there are a few other different types of speeches worth exploring, namely, special occasion speeches. Often shorter than other types of speeches, special occasion speeches focus on the occasion at hand, whether it’s a wedding , funeral , awards ceremony , or other special event. The goal is to connect with the audience on an emotional level and deliver a heartfelt message that resonates with the occasion. Personal stories, anecdotes, and expressions of gratitude are common elements in special occasion speeches.

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How to Deliver an Engaging Informative Speech

In an informative speech, the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. An informative speech’s purpose is to simplify complex theories into simpler, easier-to-digest and less ambiguous ideas. In other words, the goal of this type of speech is to convey information accurately.

Choose a Specific Topic

The first step in delivering an engaging informative speech is to choose a specific topic. Trying to cover too much ground in a single speech can be overwhelming for both the speaker and the audience. By narrowing your focus to a specific aspect of a larger topic, you can provide more in-depth information and keep your audience engaged. For example, instead of trying to explain the entire history of the internet, you could focus on the development of social media platforms.

Simplify Complex Concepts

One of the main goals of an informative speech is to simplify complex theories and concepts into more easily understandable ideas. This requires breaking down information into smaller, more digestible chunks. Use analogies, examples, and visual aids to help illustrate your points and make the information more relatable to your audience. Remember, your goal is to provide a general understanding of the topic, not to overwhelm your listeners with technical jargon or minute details.

Engage Your Audience

Keeping your audience engaged is crucial for the success of your informative speech. One way to do this is by using storytelling techniques to make the information more interesting and memorable. You can also ask rhetorical questions, encourage audience participation, and use humor when appropriate. By making your speech interactive and dynamic, you’ll be more likely to hold your audience’s attention and effectively communicate your message.

Use Visual Aids

Visual aids can be a powerful tool in an informative speech. They help to reinforce your message, clarify complex ideas, and make your presentation more engaging. Some effective visual aids include charts, graphs, images, videos, and physical objects. Just be sure not to rely too heavily on visuals at the expense of your content.

Practice and Refine

As with any type of public speaking, practice is essential for delivering a successful informative speech. Rehearse your presentation multiple times, paying attention to your pacing, tone, and body language. Consider practicing in front of a mirror, recording yourself, or presenting to a small group of friends or colleagues for feedback. Use their input to refine your speech and make improvements before the big day.

Mastering the Art of Persuasive Speaking

Speeches can be delivered to serve various purposes. A persuasive speech proposes to change a person’s beliefs or actions on a particular issue. Accordingly, the presenter takes a side and gives his/her opinion, supporting their argument with factual evidence.

Know Your Audience

The first step in crafting a persuasive speech is to know your audience. Understanding their beliefs, values, and concerns will help you tailor your message to resonate with them. In particular, consider factors such as age, gender, cultural background, and education level when analyzing your audience. This information will guide you in choosing the most effective arguments and examples to support your position.

Use Persuasive Language

The language you use in your persuasive speech can have a significant impact on how your audience receives your message. Use powerful, emotive words that evoke a strong response from your listeners.

Rhetorical devices such as repetition, metaphors, and rhetorical questions can also be effective in persuading your audience. However, be careful not to overuse techniques like pathos , as they can come across as manipulative or insincere if employed too frequently.

Provide Strong Evidence

To convince your audience to adopt your point of view, you need to provide strong evidence to support your claims. Use facts, statistics, expert opinions, and real-life examples to bolster your arguments. In addition, be sure to cite credible sources and present the information in a clear, logical manner. Finally, anticipate potential counterarguments and address them proactively to strengthen your position.

Inspire Positive Change

The goal of this type of speech is not only to change minds but also to inspire positive action. Conclude your persuasive speech with a clear call-to-action, urging your audience to take specific steps towards implementing the change you advocate for. In addition, paint a vivid picture of the benefits that will result from adopting your position, and make it easy for your listeners to understand how they can contribute to the cause.

Address Counterarguments

No matter how compelling your arguments may be, there will always be those who disagree with your position. To deliver a truly persuasive speech, you must anticipate and address potential counterarguments. That means acknowledging the validity of opposing viewpoints and then providing evidence to refute them. By demonstrating that you have considered alternative perspectives, you’ll come across as more credible and trustworthy to your audience.

Demonstrative Speeches: A Step-by-Step Guide

If you’ve ever watched a cooking show or a DIY tutorial, you’ve seen a demonstrative speech in action. This type of speech is all about teaching your audience how to do something, step by step. The key to a successful demonstrative speech is to be organized and concise. You need to break down the process into clear, easy-to-follow steps that your audience can grasp and replicate themselves.

Choose a Relevant Topic

When selecting a topic for your demonstrative speech, choose something that’s relevant and useful to your audience. It can be about anything that requires a demonstration, such as cooking a recipe, performing a science experiment, using a software program, or even tying a tie.

Consider your audience’s interests and needs. What skills or knowledge would benefit them the most? Choosing a topic that resonates with your listeners will keep them engaged and motivated to learn.

Plan Your Demonstration

Once you have your topic, it’s time to plan your demonstration from start to finish. Break down the process into logical, sequential steps. Consider the supplies or equipment you’ll need and any potential challenges or safety concerns. Creating an outline can help you stay organized and ensure you don’t miss any crucial steps. Remember, your goal is to make the process as clear and straightforward as possible for your audience.

Prepare Your Materials

Gather all the necessary materials, props, or visual aids you’ll need for your demonstration. Visual aids like props, slides, or even live demonstrations are incredibly helpful in illustrating your points. They can help your audience better understand and remember the steps you’re teaching them. During your speech, make sure everything is in working order and easily accessible.

A great demonstrative speech is not only informative but also engaging. You need to ignite a sense of enthusiasm and curiosity in your audience. Encourage them to ask questions and participate in the demonstration if possible.

In addition, use clear, concise language and maintain eye contact with your listeners. Inject some personality and humor into your delivery to keep things interesting and relatable.

Allow Time for Questions

After your demonstration, allow time for your audience to ask questions or seek clarification. This interaction can help reinforce their understanding and show that you’re invested in their learning.

At the end of your presentation, encourage your listeners to try out the skill or technique themselves. Finally, provide any additional resources or tips that can help them succeed. Remember, your ultimate goal is to empower your audience with new knowledge and abilities.

The Power of Entertaining Speeches

Sometimes, the best way to captivate an audience is simply to entertain them. An entertaining speech can range from a humorous anecdote at a conference to a moving story at a fundraiser. If you want to nail this type of speech, you need to engage your listeners and leave them with a memorable message.

As with any speech, understanding your audience is crucial for an entertaining speech. What kind of humor or stories will they appreciate? What tone and style will resonate with them? Consider factors like age, background, and the event itself. A joke that lands well at a casual gathering might not be appropriate for a formal business meeting.

Use Humor Effectively

Humor is a powerful tool in entertaining speeches, but it must be used skillfully. A well-crafted joke can break the ice, lighten the mood, and make your message more memorable. However, humor can also backfire if it’s offensive, inappropriate, or poorly delivered. Make sure your jokes are tasteful, relevant, and well-rehearsed. If you’re not confident in your comedic abilities, it’s better to err on the side of caution.

Share Personal Anecdotes

Personal stories and anecdotes can be incredibly effective in entertaining speeches. They help humanize you as a speaker as well as create a connection with your audience. As such, choose stories that are relevant to your message and that highlight your unique experiences or perspectives. Use descriptive language and engaging delivery to draw your listeners into the narrative.

An entertaining speech is all about engagement. You want your audience to be actively involved and invested in your message. In order to achieve this, use techniques like rhetorical questions, audience participation, or even props to keep your listeners engaged. Additionally, make eye contact, vary your tone and pace, and use gestures to emphasize key points.

End on a High Note

The conclusion of your entertaining speech is just as important as the beginning. You want to leave your audience with a positive, memorable impression. To accomplish this, consider ending with a call to action, a thought-provoking question, or a powerful quote. Tie your conclusion back to your main message and leave your listeners with something to ponder or act upon.

Captivating Your Audience with Special Occasion Speeches

Not all speeches are about imparting knowledge or persuading opinions. Sometimes, a speech’s primary purpose is to entertain, inspire, or commemorate a special event. This type of speech is known as a special occasion speech. Whether it’s a wedding toast, a eulogy , or an acceptance speech, special occasion speeches require a unique approach. Here are some tips for crafting a memorable and impactful special occasion speech.

Understand the Occasion

Every special occasion has its own unique tone, purpose, and expectations. A wedding toast, for example, is typically light-hearted and celebratory, while a eulogy is more somber and reflective. Before you start writing your speech, make sure you understand the nature of the occasion and the role your speech will play. This context will guide your content, tone, and delivery.

Special occasion speeches are often delivered to a specific group of people who share a connection to the event or honoree. As such, it’s crucial to tailor your speech to resonate with this particular audience. Consider their relationship to the occasion, their background, and their expectations. What stories, anecdotes, or insights will they appreciate and relate to?

Use Appropriate Humor

Humor can be a powerful tool in special occasion speeches, especially in celebratory situations like weddings or retirements. A well-placed joke or funny story can help break the ice, engage the audience, and create a warm, positive atmosphere. However, it’s important to use humor appropriately and tastefully. Avoid jokes that might be offensive, insensitive, or ill-suited to the occasion. When in doubt, err on the side of caution.

Share Personal Stories

Special occasion speeches often revolve around honoring or commemorating a person, relationship, or milestone. By sharing personal stories or anecdotes, you can help bring your speech to life and create an emotional connection with your audience. Choose stories that highlight the qualities or experiences you want to celebrate. In addition, use vivid details and descriptive language to help your audience visualize and engage with your memories.

Express Gratitude

Many special occasion speeches, such as wedding toasts or acceptance speeches, involve expressing gratitude to those who have supported or contributed to the occasion. Accordingly, take time to acknowledge and thank the people who have made the event possible or played a significant role in your life. Be specific in your praise and sincere in your appreciation.

Impromptu Speaking: Tips for Thinking on Your Feet

Imagine you’re at a meeting and your boss suddenly calls on you to share your thoughts on the project. Or maybe you’re at a networking event and someone asks you to introduce yourself to the group. These scenarios can be nerve-wracking, especially if you’re not prepared. That’s where impromptu speaking comes in.

Impromptu speeches are delivered without prior preparation or planning. You’re given a topic or question on the spot and must quickly organize your thoughts to deliver a coherent speech. It’s an essential skill that tests your ability to think on your feet and communicate effectively in spontaneous situations.

Stay Calm and Focused

When faced with an impromptu speech, the first thing to do is stay calm. Take a deep breath and focus on the task at hand. Remember, the audience wants you to succeed, so don’t let nerves get the best of you.

Use a Simple Structure

To quickly organize your thoughts, use a simple structure like the P-R-E-P method: Point, Reason, Example, Point. Start with your main point, give a reason to support it, provide an example, and then reiterate your point. This structure will help you stay on track and deliver a clear message.

Draw from Personal Experiences

When you’re put on the spot, it’s easier to draw from personal experiences than to try to come up with something completely new. Share a relevant story or anecdote that supports your point. This will help you communicate emotions and connect with your audience.

Even though you’re speaking off the cuff, don’t forget to engage your audience. Make eye contact, use gestures, and vary your tone of voice. These techniques will help you capture and maintain your audience’s attention.

Practice Regularly

Like any skill, impromptu speaking improves with practice. Seek out opportunities to speak on the spot, whether it’s at work, in social situations, or even just with friends and family. The more you do it, the more comfortable and confident you’ll become.

Debate Speeches: Crafting Compelling Arguments

Debate speeches are a common type of speech, especially in school competitions. They involve presenting arguments and evidence to support a particular viewpoint on a topic. Whether you’re a high school or college student, mastering the art of debate can be a valuable skill.

Research Your Topic

The first step in crafting a compelling debate speech is to thoroughly research your topic. Gather facts, statistics, and expert opinions to support your argument. Make sure to use reputable sources and fact-check your information.

Develop Your Argument

Once you’ve done your research, it’s time to develop your argument. Choose your strongest points and organize them in a logical manner. Use persuasive language and rhetorical devices to make your case more compelling.

Anticipate Counterarguments

In a debate, you must be prepared to defend your position against counterarguments. Anticipate what your opponent might say and have rebuttals ready. This requires critical thinking and the ability to think on your feet.

The language you use in your debate speech can make a big difference. Use strong, active verbs and vivid imagery to paint a picture in your audience’s mind. Rhetorical questions, repetition, and tricolons (a series of three parallel elements) can also be effective persuasive devices.

Deliver with Confidence

Finally, deliver your debate speech with confidence. Speak clearly, maintain eye contact, and use gestures to emphasize your points. Remember, your delivery is just as important as the content of your speech.

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Delivering Powerful Acceptance Speeches

Whether you’re accepting an award at work or being honored at a community event, an acceptance speech is your chance to express gratitude and share your story. Here are some tips for delivering a powerful acceptance speech.

First, express gratitude. Thank the organization presenting the award, as well as any individuals who have supported you along the way. Be specific in your thanks and show genuine appreciation.

Share a Personal Story

An acceptance speech is a great opportunity to share a personal story that relates to the award or honor you’re receiving. This could be a story of overcoming obstacles, learning an important lesson, or achieving a goal. Your story will help the audience connect with you on a personal level.

Inspire Your Audience

Use your acceptance speech to inspire your audience. Share the lessons you’ve learned or the wisdom you’ve gained. Additionally, encourage others to pursue their dreams and never give up. Your words have the power to motivate and uplift those listening.

Keep It Concise

While it’s important to express gratitude and share your story, it’s also important to keep your acceptance speech concise. Aim for a speech that’s no more than 3-5 minutes long. Be mindful of the time and the event schedule.

Practice and Prepare

Finally, practice and prepare for your acceptance speech. Write out your key points and practice delivering your speech out loud. This will help you feel more confident and prepared when the big moment arrives.

When it comes to rocking public speaking, getting a grip on the different types of speeches is the first step. Then you know whether to share info, sway opinions, show how it’s done, or just give your audience a good time. As a result, you can really make your speeches hit home and stick with your audience.

Remember, no matter what type of speech you’re giving, the key to success lies in understanding your purpose, knowing your audience, and adapting your message accordingly. With practice and persistence, you’ll soon be able to captivate any crowd, no matter the occasion.

So go forth, speak with confidence, and let your voice be heard. The world is waiting for your message!

• Last Updated: May 7, 2024

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10 Types of Speeches Every Speechwriter Should Know

“Speech is power. Speech is to persuade, to convert, to compel.” — Ralph Waldo Emmerson

Many events in human history can be traced back to that one well-written , well-presented speech. Speeches hold the power to move nations or touch hearts as long as they’re well thought out. This is why mastering the skill of speech-giving and speech writing is something we should all aim to achieve.

But the word “speech” is often too broad and general. So let’s explore the different types of speeches and explain their general concepts.

Basic Types of Speeches

While the core purpose is to deliver a message to an audience, we can still categorize speeches based on 4 main concepts: entertaining, informing, demonstrating and persuading.

The boundaries between these types aren’t always obvious though, so the descriptions are as clear as possible in order to differentiate between them.

1.   Entertaining Speech

If you’ve been to a birthday party before, that awkward toast given by friends or family of the lucky birthday person is considered to fall under the definition of an entertaining speech .

The core purpose of an entertaining speech is to amuse the audience, and obviously, entertain them. They’re usually less formal in nature to help communicate emotions rather than to simply talk about a couple of facts.

Let’s face it, we want to be entertained after a long day. Who wouldn’t enjoy watching their favorite actors giving an acceptance speech , right?

You’ll find that entertaining speeches are the most common type of speeches out there. Some examples include speeches given by maids of honor or best men at weddings, acceptance speeches at the Oscars, or even the one given by a school’s principal before or after a talent show.

2.   Informative Speech

When you want to educate your audience about a certain topic, you’ll probably opt to create an informative speech . An informative speech’s purpose is to simplify complex theories into simpler, easier-to-digest and less ambiguous ideas; in other words, conveying information accurately.

The informative speech can be thought of as a polar opposite to persuasive speeches since they don’t relate to the audience’s emotions but depend more on facts, studies, and statistics.

Although you might find a bit of overlap between informative and demonstrative speeches, the two are fairly distinct from one another. Informative speeches don’t use the help of visual aids and demonstrations, unlike demonstrative speeches, which will be described next.

Some examples of informative speeches can be speeches given by staff members in meetings, a paleontology lecture, or just about anything from a teacher (except when they’re telling us stories about their pasts).

3.   Demonstrative Speech

ِFrom its name we can imagine that a demonstrative speech is the type of speech you want to give to demonstrate how something works or how to do a certain thing. A demonstrative speech utilizes the use of visual aids and/or physical demonstration along with the information provided.

Some might argue that demonstrative speeches are a subclass of informative speeches, but they’re different enough to be considered two distinct types. It’s like differentiating between “what is” and “how to”; informative speeches deal with the theoretical concept while demonstrative speeches look at the topic with a more practical lens.

Tutors explaining how to solve mathematical equations, chefs describing how to prepare a recipe, and the speeches given by developers demonstrating their products are all examples of demonstrative speeches.

4.   Persuasive Speech

Persuasive speeches are where all the magic happens. A speech is said to be persuasive if the speaker is trying to prove why his or her point of view is right, and by extension, persuade the audience to embrace that point of view.

Persuasive speeches differ from other basic types of speeches in the sense that they can either fail or succeed to achieve their purpose. You can craft the most carefully written speech and present it in the most graceful manner, yet the audience might not be convinced.

Persuasive speeches can either be logical by using the help of facts or evidence (like a lawyer’s argument in court), or can make use of emotional triggers to spark specific feelings in the audience.

A great example of persuasive speeches is TED / TEDx Talks because a big number of these talks deal with spreading awareness about various important topics. Another good example is a business pitch between a potential client, i.e. “Why we’re the best company to provide such and such.”

Other Types of Speeches

Other types of speeches are mixes or variations of the basic types discussed previously but deal with a smaller, more specific number of situations.

5.   Motivational Speech

A motivational speech is a special kind of persuasive speech, where the speaker encourages the audience to pursue their own well-being. By injecting confidence into the audience, the speaker is able to guide them toward achieving the goals they set together.

A motivational speech is more dependent on stirring emotions instead of persuasion with logic. For example, a sports team pep talk is considered to be a motivational speech where the coach motivates his players by creating a sense of unity between one another.

One of the most well-known motivational speeches (and of all speeches at that) is I Have a Dream by Martin Luther King Jr.

6.   Impromptu Speech

Suppose you’re at work, doing your job, minding your own business. Then your co-worker calls you to inform you that he’s sick, there is a big meeting coming up, and you have to take his place and give an update about that project you’ve been working on.

What an awkward situation, right?

Well, that’s what an impromptu speech is: A speech given on the spot without any prior planning or preparation. It being impromptu is more of a property than a type on its own since you can spontaneously give speeches of any type (not that it’s a good thing though; always try to be prepared for your speeches in order for them to be successful).

Mark Twain once said, “It usually takes me more than three weeks to prepare a good impromptu speech.”

7.   Oratorical Speech

This might sound a bit counterintuitive at first since the word oratorical literally means “relating to the act of speech-giving” but an oratorical speech is actually a very specific type of speech.

Oratorical speeches are usually quite long and formal in nature. Their purpose could be to celebrate a certain event like a graduation, to address serious issues and how to deal with them, or to mourn losses and give comfort like a eulogy at a funeral.

8.   Debate Speech

The debate speech has the general structure of a persuasive speech in the sense that you use the same mechanics and figures to support your claim, but it’s distinct from a persuasive speech in that its main purpose is to justify your stance toward something rather than convince the audience to share your views.

Debate speeches are mostly improvised since you can’t anticipate all the arguments the other debaters (or the audience) could throw at you. Debate speeches benefit the speaker since it develops their critical thinking, public speaking, and research among other benefits .

You’ll find debate speeches to be common in public forums, legislative sessions, and court trials.

9.   Forensic Speech

According to the American Forensic Association (AFA), the definition of a forensic speech is the study and practice of public speaking and debate. It’s said to be practiced by millions of high school and college students.

It’s called forensic because it’s styled like the competitions held in public forums during the time of the ancient Greeks.

Prior to a forensic speech, students are expected to research and practice a speech about a certain topic to teach it to an audience. Schools, universities, or other organizations hold tournaments for these students to present their speeches.

10. Special Occasion Speech

If your speech doesn’t fall under any of the previous types, then it probably falls under the special occasion speech . These speeches are usually short and to the point, whether the point is to celebrate a birthday party or introduce the guest of honor to an event.

Special occasion speeches can include introductory speeches, ceremonial speeches, and tributary speeches. You may notice that all these can be categorized as entertaining speeches. You’re right, they’re a subtype of entertaining speeches because they neither aim to teach nor to persuade you.

But this type shouldn’t be viewed as the black sheep of the group; in fact, if you aim to mark a significant event, special occasion speeches are your way to go. They are best suited (no pun intended) for a wedding, a bar mitzvah, or even an office party.

If you’ve reached this far, you should now have a general understanding of what a speech is and hopefully know which type of speech is needed for each occasion. I hope you’ve enjoyed and learned something new from this article. Which type will you use for your next occasion?

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Subject Libguide: Speech Communication: Types of speeches

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A persuasive speech tries to influence or reinforce the attitudes, beliefs, or behavior of an audience.  This type of speech often includes the following elements:

• appeal to the audience
• appeal to the reasoning of the audience
• focus on the relevance of your topic
• alligns the speech to the audience - ensure they understand the information expressed

An informative speech is one that informs the audience.  These types of speeches can be on a variety of topics:

A informative speech will:

• define terms to make the information more precise
• use descriptions to help the audience towards a larger picture
• include an demonstration
• explain concept the informative speech is conveying
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Speech Writing

Types Of Speeches

Types of Speeches: The Ultimate Guide for Your Next Presentation

Published on: Apr 8, 2022

Last updated on: Mar 25, 2024

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In today's world, effective communication skills are vital to succeed in any field. One such crucial aspect of communication is delivering speeches. 

From persuading an audience to inspiring them, speeches play a significant role in conveying messages and ideas. However, different types of speeches require different approaches, structures, and styles. 

In this blog, we will explore the different types of speeches, their purpose, and the techniques used to make them effective. By the end of this blog, you will have a better understanding of how to tailor your speeches to different audiences and situations. 

So, let's dive in and discover the fascinating world of speeches!

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4 Types of Speeches According to Purpose

The main purpose of the speech is to educate, entertain, and inform the audience members. When you are asked to deliver a speech, you should know its main goal. 

Four different types of speeches according to purpose are:

Informative Speech

An informative speech is a common type of speech that educates and provides meaningful information to the audience. Its main purpose is to simplify complex theories into simpler ideas and convey information accurately. 

The main purpose of an informative speech is to:

• Explain a specific subject
• Provide interesting information to the audience
• Increase the audience's understanding of a topic

Unlike other types of speeches, informative speeches don't rely on emotions but instead use facts and statistics to convey their message. In addition, it's important not to use visual aids or demonstrations during your speech.

Here are some examples of informative speeches :

• A presentation on the history and culture of a foreign country
• A lecture on the benefits of a healthy lifestyle
• An explanation of the scientific process behind a new discovery
• A talk on the importance of recycling and reducing waste

Persuasive Speech

In a persuasive speech , the debater tries to prove their point of view and persuade the audience to agree with them. 

The main purpose of a persuasive speech is to convince your audience. It's important to remember that simply writing a great speech isn't enough. You will need to be able to persuade your audience that your point of view is the right one.

A great example of a persuasive speech is TEDx Talks . During these events, speakers share their ideas and try to convince people to see things from their perspective. With a persuasive speech, you can improve your convincing skills and become a more effective communicator.

Here are some key points to keep in mind when crafting your persuasive speech:

• Clearly state your point of view
• Provide strong evidence to support your arguments
• Address any counterarguments and provide a rebuttal
• Use persuasive language and techniques to sway your audience

Follow this link to find some inspiring persuasive speech topics and ideas!

Entertainment Speech

Are you looking to inject some fun and humor into your speech? Then an entertainment speech is just what you need! This type of public speaking is all about amusing your audience while still delivering a message.

The main purpose of an entertainment speech is to make your audience laugh and have a good time. This type of speech is less formal and is often delivered at events such as weddings, awards ceremonies, and school competitions.

Here are some key tips to keep in mind when crafting your entertainment speech:

• Use humor to engage your audience and make them laugh
• Keep your speech lighthearted and fun
• Use storytelling techniques to entertain your audience
• Incorporate props or visual aids to add to the entertainment value

Here are some examples of entertainment speeches :

• The quirky habits of famous celebrities
• The secret language of internet memes
• The power of laughter yoga: finding joy through hilarious exercises

Demonstrative Speech

The demonstrative speech allows you to demonstrate how something works or how to perform a specific task. In this type of speech, you can use visual aids along with the information provided.

The main purpose of a demonstrative speech is to teach your audience how to do something with the help of visual aids. This type of speech is great for explaining complex processes or demonstrating how something works.

Here are some key tips to keep in mind when crafting your demonstrative speech:

• Choose a topic that you are knowledgeable about
• Break down the process into clear, easy-to-follow steps
• Use visual aids such as diagrams or props to help illustrate your points
• Allow time for questions and answers to ensure your audience fully understands the process

Below are some demonstrative speech examples : 

• How to tie a classic Windsor knot
• The art of crafting homemade candles
• Mastering the perfect cup of coffee at home
• DIY flower arrangements: creating stunning centerpieces

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Types of Speeches According to Delivery

Every debater has a different style of debate and tone of voice. A good speech takes time and effort to make it perfect. 

With the help of speech, you will easily improve your critical thinking skills and know-how to speak in public with confidence.  

Here are different types of speeches according to delivery:

Impromptu Speeches

Impromptu speeches are delivered without prior planning or preparation. These speeches require you to speak spontaneously in front of the audience, making them a unique challenge. 

These speeches can improve your ability to communicate under pressure and help you become a more confident speaker.

An example of an impromptu speech could be giving an unexpected toast at a dinner party. 

Check out our impromptu speech topics blog to get plenty of ideas!

Extemporaneous Speeches

Extemporaneous speeches are commonly used in educational, business, and political settings. This type of speech requires some preparation and practice but allows the speaker to be more spontaneous in their delivery.

The purpose of an extemporaneous speech is to provide a well-planned, but not fully scripted, message to the audience. 

An example of an extemporaneous speech could be a business presentation . It may be partially scripted but allows for improvisation and audience interaction. 

Manuscript Speeches

Manuscript speeches are speeches where the speaker reads every word from a pre-written script. This type of speech is useful when exact repetition of words is required, such as in legal or political settings.

However, reading a manuscript word for word can make the speech less engaging, and the audience may lose interest quickly. It's important for the speaker to find ways to make the speech more interactive and engaging.

Here are some famous manuscript speech examples :

• " I Have a Dream " by Martin Luther King Jr.
• " Inaugural Address " by John F. Kennedy
• " Gettysburg Address " by Abraham Lincoln
• " A Room of One's Own " by Virginia Woolf

Memorized Speeches

A memorized speech is when a speaker delivers their message without any notes. This type of speech is commonly used in office meetings and presentations.

The purpose of a memorized speech is to demonstrate the speaker's knowledge and expertise on a topic.

For example , a CEO may deliver a memorized speech at a company conference to share important news with their employees.

Read our blog to get a wealth of motivational speech topics and ideas!

Types of Speeches According to Occasion

Occasional speeches are typically brief and focused. There are several types of speeches that fall into this category, including:

Speeches of Introduction

Speeches of introduction are short speeches delivered by the host to introduce another speaker. The purpose is to set the tone for the speaker's presentation and to capture the audience's attention. 

A good example of this is an award ceremony where the host introduces the presenter who will present the awards. The introduction should be brief but informative and provide context about the speaker's background and topic.

Speeches of Presentation

Speeches of presentation are given to present awards or honors to someone. The purpose is to acknowledge and celebrate the recipient's achievements.

For example , a presentation speech can be given at a graduation ceremony to award diplomas to students who have completed their studies.

Speeches of Acceptance

The acceptance speech is the perfect complement to a presenting speech. The person who gives the acceptance speech is awarded a reward or honor. 

A speech of acceptance usually consists of three parts: 

• Express gratitude to the award or honorees.
• Express gratitude to those who assisted you in achieving your goal
• Place the medal or honor in context. 

First and foremost, you should express gratitude to those who have bestowed the award to you, as well as those who may have voted for you. 

Second , you should acknowledge people who assisted you in receiving the medal of distinction. Nobody does anything in life on their own. We all have family and friends who support and assist us in achieving our goals in life, and an acceptance speech is an excellent opportunity to thank them. 

Finally , consider the significance of the award . Explain why the award means so much to you to the individuals listening to your speech. If you are aware that you are nominated for an award, your chances of winning are excellent. 

Prepare an acceptance speech ahead of time to prevent any mistakes. Being thankful, cordial, and short is an excellent rule to remember.

Speeches of Dedication

Dedication speech is the fourth type of special occasion speech. For example, when a new store opens, a new office is finished, and so on, a dedication speech is delivered. 

When drafting a dedication speech, begin by describing your involvement in the dedication. If the dedication is for a new or pre-existing structure, you should explain the significance. 

A toast is a type of speech used to thank, congratulate, or commemorate someone. Toasts might be given to congratulate someone on a new job or their upcoming wedding. You can also toast someone to express your gratitude for something they've done. 

A roast is a unique speech in that it is intended to laud and lightly ridicule the person being honored simultaneously. Roasts are usually served at the end of a banquet to commemorate someone's life achievements. 

In conclusion, we have explored the different types of speeches that you may be called upon to prepare and deliver. Whether it is a motivational speech, debate speech, or oratorical speech, we have provided essential tips to help you succeed. 

Remember that each type of speech requires a unique approach, and it is important to give yourself enough time to prepare. Don't forget to try our useful essay writer AI , made for college students who want to enhance their public speaking skills. 

Still, struggling to choose the right type of speech for your occasion or to craft a compelling one? Don't hesitate to reach out to CollegeEssay.org for professional assistance. 

Our essay writing service is trusted by thousands of professionals and college students worldwide. Contact us today and say ' write my essay ' to get the help you need to succeed!

Frequently Asked Questions

What are the different types of speech styles.

The different types of speech styles are: 

• Formal style 
• Frozen style 
• Casual style 
• Consultative style 

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Chapter 13: Topic and Purpose

This chapter is adapted from  Stand up, Speak out: The Practice and Ethics of Public Speaking ,  CC BY-NC-SA 4.0 .

What are the general purposes of speaking and forms of topics?

What do you think of when you hear the word purpose? Technically speaking, purpose can be defined as the reason for which something exists or is created or intended. For public speaking, all definitions apply. For example, why does the speech exist—how is the audience to use the information? Why do we personally create a speech? What is our intention for giving a specific speech? For this chapter, we focus on why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, they began creating different systems to classify speech types. For example, Aristotle discussed three types: deliberative—political speech; forensic—courtroom speech; and epideictic—praise or blame speech. Cicero also discussed three types: judicial—courtroom speech; deliberative—political speech; and demonstrative—ceremonial speech, which is similar to Aristotle’s epideictic. More recently, St. Augustine of Hippo wrote about three specific speech types: to teach—provide people with information; to delight—entertain or show people false ideas; and to sway—persuade people to a religious ideology. All these speech types help people determine their speech’s general purpose. A general purpose refers to your broad goal in creating and delivering a speech.

These typologies or public speaking classification systems serve to demonstrate that general speech purposes have remained consistent throughout public speaking’s history. Modern public speaking scholars use three general purpose types: to inform, to persuade, and to entertain.

The first general purpose type is to inform . Simply put, to inform means to help audience members acquire information that they do not already possess. Audience members can then use this information to understand something, such as a new technology or a new virus, or to perform a new task, or improve a skill such as how to swing a golf club, or how to assemble a layer cake. The most important goal of speaking to inform is that your audience gains knowledge. However, notice that the goal is not to encourage people to use that knowledge in any specific way. When you speak to encourage people to use knowledge in a specific way, you are no longer informing, you are persuading.

Let’s look at an example of how an you can accidentally go from informing to persuading. Say you are assigned to inform an audience about a new vaccination program. In an informative speech, your purpose is to explain to the audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program, but rather persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. In fact, understanding and exchanging knowledge is so important that an entire field of study called knowledge management has been created to help people—especially businesspeople—to become more effective at harnessing and exchanging knowledge. In the professional world, sharing knowledge is becoming increasingly important. Every year, millions of people attend knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or of responsibility drives them to share their knowledge, which are internal motivational factors. Others are driven to share knowledge because they desire recognition or possibly to enhance their job, which are external motivational factors. Knowledge sharing is an important part of every society, so learning how to deliver informative speeches is a valuable skill.

Common Types of Informative Topics

Informative Topics fall into six general types as identified by O’Hair, Stewart, and Rubenstein: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first informative speech type relates to objects , which can include how objects are designed, how they function, and what they mean. For example, one student gave a speech on how to design corsets and used a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second informative speech type focuses on people . People-based speeches tend to be biography-oriented. Such topics include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters is most noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie spent much time as a professional speaker. She often told the story about her early years in advertising when she pushed around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third informative speech type involves explaining the significance of specific events , either historical or contemporary. For example, deliver a speech on a specific World War II battle or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and will find interesting. Also, inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and art festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that in your informative speech, you talk about the event—who, what, when, where, why—and do not attempt to persuade people to pass judgment upon the event or its effects.

The fourth informative speech type involves concepts or abstract and difficult ideas or theories (O’Hair, et al., 2007). This speech type is very useful in helping people to understand complex ideas. Some include theories related to business, sociology, psychology, religion, politics, art, or any other major study area. For examples, see E. M. Griffin’s excellent list of communication theories on his website .

The fifth informative speech type involves processes , which are divided into two unique types: how-it-works and how-to-do-it. The first process speech type helps audience members understand how a specific object or system works. For example, explain how a bill becomes a law in the United States. There are very specific steps that a bill must go through before it becomes a law, so there is a very clear process to explain to an audience. The how-to-do-it speech, on the other hand, is designed to help people come to an end result. For example, give a speech on how to quilt, how to change a tire, how to write a résumé, or millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The sixth and final informative speech type involves issues , problems, or dispute matters (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you deliver this speech type, remember the goal is to balance how you discuss both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House . This book series covers everything from blogging’s pros and cons to whether the United States should have mandatory military service.

Informative Speech: How Walt Disney Changed Animation , by BelmontSpeechLab , Standard YouTube License. https://www.youtube.com/watch?v=SfbzG2l1v8g

Keep in mind that the example above is not perfect, but it does give you another example of an informative speech.

To Persuade

The second general purpose type is to persuade. When we speak to persuade, we attempt to get listeners to embrace a view point or to adopt a behavior that they would not have done otherwise. A persuasive speech is distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

Persuasive speech fall into two main categories: pure persuasion and manipulative persuasion. Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or to change a view point because the speaker truly believes that the change is in the audience members’ best interest. For example, you give a speech on the importance of practicing good oral hygiene because you truly believe that oral hygiene is important and that bad oral hygiene can lead to many physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive, such as you are not a toothpaste salesperson.

Manipulative persuasion, on the other hand, occurs when a speaker urges listeners to engage in a specific behavior or to change a view point by misleading them, often to fulfill an ulterior motive beyond the persuasive attempt’s face value. We call this manipulative persuasion because the speaker is not being honest about the real purpose for attempting to persuade the audience. Ultimately, this persuasion form is perceived as highly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns much stock in a pharmaceutical company is asked to speak before a physicians’ group about a specific disease. Instead of informing the group about the disease, the doctor spends his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the key question that a persuasive speaker must answer is what is the intent? Is the speaker intending to persuade the audience because of a sincere belief in a certain behavior or view point’s benefits? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because he or she will derive personal benefits from adopting a certain behavior or view point? Unless your speech assignment specifically calls for a manipulative persuasive speech, the usual and ethical understanding of a persuasive speech assignment is that you use the pure persuasion form.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

As we’ve mentioned in the preceding sections, persuasion can address behaviors— listeners’ observable actions—and it can also address intangible thought processes such as attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change behavior, often we can observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in audience members’ basic behavior.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of something’s usefulness, importance, or worth. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are fairly ambiguous and tend to be very lofty ideas. Ultimately, what we value in life actually motivates us to engage in many behaviors. For example, if you value protecting the environment, you may recycle more trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Beliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over their lives, such as a belief in a higher power or a belief in extraterrestrial life forms. Dispositional beliefs, on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you are asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English, or not.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to change dispositional beliefs. If you find a topic related to a dispositional belief, using your speech to help listeners alter how they process the belief is a realistic possibility. But, as a novice public speaker, avoid persuading people to change their core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

To Entertain

The third and final general purpose type is to entertain. Whereas informative and persuasive speechmaking is focused on the speech process’s end result, entertainment speaking is focused on the speech’s theme and occasion. An entertaining speech can be either informative or persuasive at its root, but the speech’s context or theme requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. An entertaining speech’s fundamental goal is audience enjoyment, which can come in many forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life, but instead, to function as a way to divert an audience from their day-to-day lives for a short time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the speech’s entertaining aspects and not focused on the speech’s informative or persuasive quality.

Common Forms of Entertainment Topics

There are three basic entertaining speech types: the after-dinner speech , the ceremonial speech , and the inspirational speech . The after-dinner speech is a speaking form where a speaker takes a serious speech topic, either informative or persuasive, and injects humor into the speech to make it entertaining. Some novice speakers attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost simply speeches.

A ceremonial speech is an entertaining speech type where the specific speech context is the driving force. Common ceremonial speech types include introductions, toasts, and eulogies. In each case, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, or giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each case, the speech and the speech’s purpose is determined by the event context, not to inform or persuade.

The final entertaining speech type is designed to inspire the audience. Inspirational speeches are based on emotion, with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “Silver Boxes.” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the speech’s beginning, where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( speech ).

How do I select a speech topic and a specific purpose?

Primary speech constraints.

One of the most common stumbling blocks for novice public speakers is selecting their first speech topic. Generally, your public speaking instructor will provide you with some fairly specific parameters to make this a little easier, such as speaking about an event that has shaped your life or demonstrating how to do something. Whatever your basic parameters, at some point, you must settle on a specific topic. In this section, we discuss speaking constraints, picking a broad topic, and narrowing your topic.

Speaking Constraints

When we use the word constraint regarding public speaking, we mean any limitation or restriction imposed on the speaker. Whether in the classroom or in the boardroom, speakers are typically given specific instructions that they must follow. These instructions constrain speakers and limit what they can say. For example, professional public speakers are often hired to speak about a specific topic, such as time management, customer satisfaction, or entrepreneurship. In the workplace, a subordinate is assigned to present certain information in a meeting. In these situations, when speakers are hired or assigned to talk about a specific topic, they cannot decide to talk about something else.

Another constraint may occur when a speaker expects to speak for an hour, only to show up and find that the event is running behind schedule and their speech-time is reduced to thirty minutes. Having prepared a sixty-minute speech, the speaker now must determine what stays in and what must go. Both instances illustrate speaker constraint. Typically, we refer to four primary constraints: purpose, audience, context, and time.

The first major constraint involves the speech’s general purpose. As mentioned earlier, there are three general purposes: to inform, to persuade, and to entertain. If you’ve been assigned to give an informative speech, you are automatically constrained from delivering a persuasive or entertaining speech. In most public speaking classes, this is the first constraint students will encounter because generally teachers assign you your exact speech purpose.

The second major constraint to consider is audience type. As discussed in the audience analysis chapter, different audiences have different political, religious, and ideological leanings. As such, choosing a speech topic for an audience that has a specific mindset is tricky, so don’t generalize. For example, you’re going to speak at a local Democratic leaders’ meeting. You may think that all Democrats are liberal or progressive, so you craft your topic to this group. But if you make this generalization, you will offend the conservative Democrats in your audience. Obviously, the best way to prevent yourself from picking a topic that is inappropriate for a specific audience is to really know your audience, which is why we recommend conducting an audience analysis.

The third major constraint relates to context. For speaking purposes, context means the set of circumstances surrounding a particular speech. There are countless different contexts in which we may speak: in a college classroom, to a religious congregation, to corporate board members, in a retirement village, or in a political convention. In these different contexts, the speaker expectations are unique and different. Topics appropriate for a religious group may not be appropriate for corporate board members. And appropriate corporate boardroom topics may not be appropriate at a political convention.

The fourth major constraint is your speech’s’ time frame. For speeches given under ten minutes, you must narrowly focus your topic to one major idea. For example, in a ten-minute speech, you cannot realistically discuss the entire US Social Security program. There are countless books, research articles, websites, and other media forms on this topic, so trying to crystallize all that information into ten minutes is not realistic.

Instead, narrow your topic to something that is more realistically manageable within your allotted time. For example, speak about Social Security disability benefits using one disabled person as an example. By focusing on information that can be covered within your time frame, you will accomplish your speech’s goal.

Selecting a Broad Subject Area

Once you know your speech’s basic constraints, think about a topic. The first aspect to consider is what subject area you are interested in examining. A subject area is a broad knowledge area. Art, business, history, physical sciences, social sciences, humanities, and education are all broad subject-area examples. When selecting a topic, first pick a broad subject area because each area has a range of subtopics, which will help you quickly limit and weed out topics. For example, if we take art as a broad subject area, break it down further into broad subtopics such as art galleries and how to create art. Then, break down these broad subtopics into narrower subtopics such as prehistoric art, Egyptian art, Grecian art, Roman art, Middle Eastern art, medieval art, Asian art, Renaissance art, modern art. As you can see, topic selection is a narrowing process.

Narrowing Your Topic

Narrowing your topic to something manageable for your speech’s constraints takes time, patience, and experience. One of the biggest mistakes that new public speakers make is not narrowing their topics sufficiently. In the previous section, we demonstrated how the narrowing process works, but even in those examples, we only narrowed subtopics down to still broad areas. Think of narrowing as a funnel. At the wide funnel top are the broad subject areas, and your goal is to narrow your topic further and further down until just one topic can come out the funnel’s small end. The more you narrow your topic, the easier it will be for you to research, write, and deliver your speech.

So, let’s take one of the broad art subject areas and keep narrowing it down to a manageable speech topic. For example, for your constraints, let’s say that your general purpose is to inform; you are delivering the speech in class to your peers; and you have five to seven minutes. Now, let’s start narrowing our topic. The broad area to narrow in this example is Middle Eastern art. When examining the Middle Eastern art category, the first thing you’ll find is that Middle Eastern art is generally grouped into four distinct categories: Anatolian, Arabian, Mesopotamian, and Syro-Palestinian. We’ll select the subtopic Anatolian art, or the art of what is now modern Turkey.

You may think that your topic is now sufficiently narrow, but even within the Anatolian art subtopic, there are smaller categories: pre-Hittite, Hittite, Uratu, and Phrygian art periods. So, let’s narrow our topic again to the Phrygian art period (1200–700 BCE). Although we have now selected a specific art history period in Anatolia, we are still looking at a five-hundred-year period in which much art was created. One famous Phrygian king was King Midas, who according to myth, was given donkey ears and the power of a golden touch by the Greek gods. As such, there is an interesting array of art from the Midas period and its Greek counterparts representing Midas. At this point, we could create a topic about how Phrygian and Grecian art differed in their King Midas portrayals. We now have a topic that is unique, interesting, and definitely manageable in five to seven minutes. You may be wondering how we narrowed down the topic. We just started doing a little research on the Metropolitan Museum of Art’s website.

Overall, when narrowing your topic, start by asking yourself four basic questions based on the constraints discussed earlier in this section:

• Does the topic match my intended general purpose?
• Is the topic appropriate for my audience?
• Is the topic appropriate for the given speaking context?
• Can I reasonably hope to inform, persuade, or entertain my audience in my allotted speech time?

Approaches to Finding and Developing a Topic

Uh-oh, what if you have no clue what to speak about at all? Thankfully, there are many places where you can get help finding a good topic. In this section, we discuss various ways to find the best topic.

Conduct a Personal Inventory

The first way to find the best topic is to conduct a personal inventory . A personal inventory is a detailed and descriptive list about an individual. In this case, we want you to think about you. Ask your family and friends to help you. They are a great resource, and they know you well! Here are some basic questions to get you started:

• What’s your major?
• What are your hobbies?
• What jobs have you had?
• What extracurricular activities have you engaged in?
• What clubs or groups do you belong to?
• What political issues interest you?
• Where have you traveled?
• What type of volunteer work have you done?
• What are your goals?
• What social issues interest you?
• What books do you read?
• What movies do you watch?
• What games do you play?
• What unique skills do you possess?

After responding to these questions, you now have a list of many interests that are unique to you and that you can realistically develop into a speech. If you’re still quite stumped after conducting a personal inventory, the next recommendation we have is to use a finding aid. A finding aid is a tool that will help you find possible topic lists. Three finding aids include polling organizations that tally information, media outlets, and the Internet.

Polling Organizations

There are several polling organizations that regularly conduct American public research. Not only are these organizations good for finding interesting research, the most recent polls indicate what people are interested in understanding today. For example, The Gallup Organization regularly conducts polls to discover Americans’ perceptions of current political issues, business issues, social issues, and other great interesting information. Browsing their website can help you find very interesting speech topics. The following is a list of websites that offer tallied information:

• The Gallup Organization
• US Census Bureau
• Polling Report
• Rasmussen Reports
• Zogby International
• Pew Research Center

Media Outlets

The next great way to find interesting speech topics is to watch television and listen to the radio. The evening news, the History Channel, and the National Geographic channel all provide numerous speech topic ideas. There are even a host of television shows that broadcast the latest and most interesting weekly topics, such as Dateline , 20/20 , and 60 Minutes . Here are some recent 20/20 segment examples to use for interesting speech topics: former Tarzan actor, Steve Sipek, has lived with tigers for forty years; the science behind the Bachelor phenomenon; the world of childhood schizophrenia; and a girl born with a rare “mermaid” condition.

Also, talk radio is full of interesting speech topic possibilities. Prominent talk radio shows must fill two to three hours airtime, five days a week, so show producers are always looking for interesting topics. Let those producers do the investigative work for you! If you’re listening to talk radio and hear an interesting topic, write it down and think about using it for your next speech.

It’s important to understand that your goal is not to use a given television or radio program as the basis for your speech, nor do you want to repeat the exact arguments that a talk radio host or caller has made. We are not advocating stealing someone’s ideas—do your own thinking to hone in on your speech topic. You can certainly use ideas from the media as contributions to your speech; however, if you do this, it is only ethical to make sure that you correctly cite the show from which you heard the topic by telling your audience the title, station, and air date.

The Internet

You can, of course, look for interesting speech topics online. While the Internet may not always provide the most reliable information, it provides a rich source of interesting topics. For example, to browse many interesting blogs, check out blogcatalog.com or findblogs.com. Both websites link to hundreds of blogs you could peruse, searching for a topic that inspires you.

If you find yourself really stumped, there are even a handful of websites that specialize in helping people find speech topics. Yes, that’s right! Some insightful individuals have posted long lists of possible speech topics right on the Internet. Here are some we recommend:

• Topic Selection Helper for Informative Speeches
• 509 Informative Speech Ideas and Topics
• Term Paper or Speech Topics

Using the Internet is a great way to find a topic, but you’ll still need to put in the time and do your own thinking to really investigate your topic once you’ve found one that inspires you.

Poll Your Audience for Interests and Needs

The last way you can find a great topic is to poll your audience. For the first poll type, you can research audience interests and needs by either formally handing people a questionnaire or just asking people casually. When you ask potential audience members about their interests, it’s not hard to quickly find that interest patterns exist in every group. Suppose it’s your turn to speak at your business club’s next meeting. If you start asking your fellow club members and other local business owners if there are any specific problems their businesses are currently facing, you will probably see a pattern develop. While you may not be an expert on the topic initially, do some research to see what experts have said on the topic, and pull together a speech using that research.

For the second poll type, conduct what we call a needs analysis . A needs analysis involves a set of activities designed to determine your audience’s needs, wants, wishes, or desires. The purpose of a needs analysis is to find a gap in information that you can fill as a speaker. Again, you can use either informal or formal methods to determine where a need is. Informally, ask people if they have problems with something specific like writing a business plan or cooking in a wok. The only problem that can occur with the informal method is that you often find out that people overestimate their own knowledge about a topic. Someone may think they know how to use a wok even though they’ve never owned one and never cooked in one. For that reason, we often recommend conducting a more formal needs analysis method.

The formal method for conducting a needs analysis is threefold: (1) find a gap in knowledge, (2) figure out the cause, and (3) identify solutions. First, find that a gap in knowledge actually exists. Overall, this isn’t very hard to do. You can have people try to accomplish a task or just orally have them explain a task to you. If you find that they are lacking, you’ll know that a possible need exists. Second, figure out what is causing the gap. One of the mistakes that people make is assuming that all gaps exist because people lack information. This is not necessarily true—it can also be because people lack experience. For example, people may have learned how to drive a car in a driver education class, but if they’ve never been behind the steering wheel, they’re not really going to know how to drive. Would giving a speech on how to drive a car at this point be useful? No. Instead, these people need practice, not another speech. Lastly, when you determine that the major need is informational, it’s time to determine the best way to deliver that information.

Stating the Specific Purpose

Once you have chosen your general purpose and topic, it’s time to take your speech to the next phase and develop your specific purpose . A specific purpose starts with the following: one general purpose, your specific chosen topic, and your objective—what you hope to accomplish with your speech. Basically, answer the who, what, when, where, and why questions to find your speech’s specific purpose.

Getting Specific

To get at your speech’s core—the specific purpose—know whether your general purpose is to inform, persuade, or entertain, which will make picking an appropriate topic easier. Obviously, depending on the general purpose, you will have various topic types. For example, let’s say you want to give a speech about hygiene. You could still give a speech about hygiene despite your general purpose, but the specific purpose would vary depending on whether the general purpose is to inform—discussing hygiene practices around the globe; to persuade—discussing why people need to adopt a specific hygiene practice; or to entertain—discussing some strange and unique hygiene practices that people have used historically. Notice that in each case, the general purpose alters the specific topic, but all three are still fundamentally about hygiene.

Now, when discussing your speech’s specific purpose, you must answer who, what, when, where, why, and how questions. Let’s examine each separately. First , know who is going to be in your audience. Different audiences, as discussed in the audience analysis chapter, have differing desires, backgrounds, and needs. Keeping your audience first and foremost in your thoughts when choosing a specific purpose will increase the likelihood that you create a speech that your audience will find meaningful.

Second you must answer the what question, which is the topic description. When picking an effective topic, make sure that the topic is appropriate for your speech constraints and context limitations.

Third, you must answer the when question, which is when you deliver your speech. Different speeches may be better delivered at different times of the day. For example, explaining the importance of eating breakfast and providing people with cereal bars may be a great topic at 9:00 am, but may not have the same impact if you’re speaking at 4:00 p.m.

Fourth, you must answer the where question, which is the speech’s location. Are you giving a speech in a classroom? At a church? In an executive boardroom? Depending on your speech’s location, different topics may or may not be appropriate.

Fifth, you must answer the why question , which is the reason your audience needs to hear your speech? If your audience doesn’t care about your specific purpose, they are less likely to attend to your speech. If it’s a topic that’s a little more off-the-wall, you’ll really need to think about why they should care.

Once you’ve answered your who, what, when, where, and why questions, it’s time to create your actual specific purpose. First, a specific purpose, in its written form, should be a short, declarative sentence that emphasizes your main speech topic. Let’s look at an example:

In this example, we’ve quickly narrowed a topic from a more general topic to a more specific topic. Let’s now look at that topic in terms of a general purpose and specific purpose:

For the purpose of this example, we used the same general topic area, but demonstrated how you could easily turn the topic into either an informative speech or a persuasive speech. In the first example, the speaker is going to talk about the danger embedded journalists face. In this case, the speaker isn’t attempting to alter people’s ideas about embedded journalists, just make them more aware of the dangers. In the second case, the specific purpose is to persuade a group of journalism students (the audience) to avoid jobs as embedded journalists.

Your Specific Statement of Purpose

To form a clear and succinct statement of the specific purpose of your speech, start by naming your general purpose (to inform, to persuade, or to entertain). Follow this by a capsule description of your audience (my peers in class, a group of kindergarten teachers, etc.). Then complete your statement of purpose with a prepositional phrase (a phrase using “to,” “about,” “by,” or another preposition) that summarizes your topic. As an example, “My specific purpose is to persuade the students in my residence hall to protest the proposed housing cost increase” is a specific statement of purpose, while “My speech will be about why we should protest the proposed housing cost increase” is not.

Specific purposes should be statements, not questions. If you find yourself starting to phrase your specific purpose as a question, ask yourself how you can reword it as a statement. Table 6.3 “My Specific Purpose Is…” provides several more examples of good specific purpose statements.

My Specific Purpose Is...

Now that we’ve examined what specific purposes are, we are going to focus on a series of tips to help you write specific purposes that are appropriate for a range of speeches.

Audience, Audience, Audience

First and foremost, you always need to think about your intended audience when choosing your specific purpose. In the previous section, we talked about a speech where a speaker is attempting to persuade a group of journalism students to not take jobs as embedded journalists. Would the same speech be successful, or even appropriate, if given in your public speaking class? Probably not. As a speaker, you may think your topic is great, but you always need to make sure you think about your audience when selecting your specific purpose. For this reason, when writing your specific purpose, start off your sentence by including the words “my audience” or actually listing the name of your audience: a group of journalism students, the people in my congregation, my peers in class, and so on. When you place your audience first, you’re a lot more likely to have a successful speech.

Matching the Rhetorical Situation

After your audience, the second most important consideration about your specific purpose pertains to the rhetorical situation of your speech. The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together. You want to make sure that you are the appropriate speaker for a topic, the topic is appropriate for your audience, the text of your speech is appropriate, and the speech is appropriate for the context. For example, speeches that you give in a classroom may not be appropriate in a religious context and vice versa.

Make It Clear

The specific purpose statement for any speech should be direct and not too broad, general, or vague. Consider the lack of clarity in the following specific purpose: “To persuade the students in my class to drink more.” Obviously, we have no idea what the speaker wants the audience to drink: water, milk, orange juice? Alcoholic beverages? Furthermore, we have no way to quantify or make sense of the word “more.” “More” assumes that the students are already drinking a certain amount, and the speaker wants them to increase their intake. If you want to persuade your listeners to drink eight 8-ounce glasses of water per day, you need to say so clearly in your specific purpose.

Another way in which purpose statements are sometimes unclear comes from the use of colloquial language. While we often use colloquialisms in everyday life, they are often understood only by a limited number of people. It may sound like fun to have a specific purpose like, “To persuade my audience to get jiggy,” but if you state this as your purpose, many people probably won’t know what you’re talking about at all.

Don’t Double Up

You cannot hope to solve the entire world’s problems in one speech, so don’t even try. At the same time, you also want to make sure that you stick to one specific purpose. Chances are it will be challenging enough to inform your audience about one topic or persuade them to change one behavior or opinion. Don’t put extra stress on yourself by adding topics. If you find yourself using the word “and” in your specific topic statement, you’re probably doubling up on topics.

Can I Really Do This in Five Minutes?

When choosing your specific purpose, it’s important to determine whether it can be realistically covered in the amount of time you have. Time limits are among the most common constraints for students in a public speaking course. Usually speeches early in the term have shorter time limits, and speeches later in the term have longer time limits (five to seven minutes). While eight seven may sound like an eternity to be standing up in front of the class, it’s actually a very short period of time in which to cover a topic. To determine whether you think you can accomplish your speech’s purpose in the time slot, ask yourself how long it would take to make you an informed person on your chosen topic or to persuade you to change your behavior or attitudes. If you cannot reasonably see yourself becoming informed or persuaded during the allotted amount of time, chances are you aren’t going to inform or persuade your audience either. The solution, of course, is to make your topic narrower so that you can fully cover a limited aspect of it.

University of Minnesota. (2011). Stand up, Speak out: The Practice and Ethics of Public Speaking . University of Minnesota Libraries Publishing. https://open.lib.umn.edu/publicspeaking/ . CC BY-SA 4.0.

Media References

Beall, Jeffrey. (2008, June 8). Search! [Image]. Flickr. https://www.flickr.com/photos/denverjeffrey/2561885967/

BelmontSpeechLab. (2016, April 1). Informative Speech: How Walt Disney Changed Animation [Video]. YouTube. https://www.youtube.com/watch?v=SfbzG2l1v8g

Sutherland, A. (2014, March 28). Roma Street Steps [Image]. Flickr. https://www.flickr.com/photos/fishyone1/13657234165/

Public Speaking Copyright © 2022 by Sarah Billington and Shirene McKay is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Oral Communication in Context Quarter 1 – Module 6: Types of Speeches

This module was designed and written with you in mind. It is here to help you master the Nature of Communication. The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. But the order in which you read them can be changed to correspond with the textbook you are now using.

The module is about Types of Speech.

After going through this module, you are expected to:

• distinguish types of speeches according to purpose;
• use principles of effective speech delivery in different contexts;
• differentiate the types of speech delivery;
• identify the speech used in different situations;
• write a sample speech according to purpose; and
• apply learning and thinking skills, life skills, and ICT literacy in understanding the principles of speech delivery.

A speaker communicates for five reasons which is called Functions of Communication. But a speaker also creates a speech based on the purpose he or she wants to achieve. These purposes are called the Goals of Speech. It becomes obvious as the speaker shows through the speech what he/she wants to achieve. The speaker through the speech can make one think, change one’s mind, or smile or laugh.

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