what is the importance of a cover letter in submitting your resume

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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The Purpose of a Cover Letter: 5 Advantages of Sending One With Your Resume

Cover letters explain why you would be a great addition to the team. It’s a persuasive piece of writing that adds more context to your skills and experience.

The purpose of a cover letter is to show the company why you’re the best person to hire. It gives you extra space in your application to share your backstory and how you have the right background for the role.

Although cover letters can help you get an interview, not everyone is convinced that it’s worth the hassle. 

So, we’ll be going through the importance of a cover letter as well as the advantages candidates who send cover letters have compared to those who don’t. 

What is a Cover Letter?

Cover letters are persuasive letters you send to a prospective employer. It shows why you're the right person that they should hire. 

Unlike a resume, a cover letter is more personal. It’s the seasoning of your application by giving insight into your personality and going into detail about specific parts of your professional background that are most significant and relevant to the recruiter. 

The Purpose of a Cover Letter and How It Helps You Secure the Job

There’s a difference between a qualified candidate and the right candidate. 

A qualified candidate is someone that’s capable of getting the job done. However, the right candidate is someone that’s not only capable of getting the job done. It’s also someone with the following: 

• Communication skills
• Leadership ability
• Self-motivation

Recruiters use cover letters to assess a candidate based on the points above. It also gives insight into whether the candidate aligns with the company culture. 

On one hand, resumes give employers a summary of your work history. On the other hand, the best cover letters will elaborate on key details from your resume to give the reader an idea of your personality and how you operate in the corporate world. 

For example, on your resume you might’ve mentioned that you achieved X and Y results. So in your cover letter, write about the entire process from start to finish on how you achieved X and Y results.

How the Purpose of a Cover Letter Differs From a Resume

Your resume answers the “how”. See it as the tip of the iceberg. In contrast, your cover letter is what’s beneath the iceberg – it answers the “why”. A resume describes your work history whereas the cover letter explains it by taking a closer look into your skills, work experience, and qualifications. 

While resumes and cover letters serve different purposes, the former is the primary form of a job application. But, the latter gives employers a better understanding of your work background. 

5 Advantages of Sending Good Cover Letters Compared to Sending No Cover Letters

All advantages add up to one thing – improving your chances of an interview by helping you stand out. 

To give you a better idea of how impactful cover letters are, let’s look at a quick scenario. 

Imagine you’re the CEO of a small business looking to hire a new photographer. 

Two resumes get your attention. Person A has a cover letter whereas Person B doesn’t. In Person A’s cover letter, you learn that they’re passionate about portrait photography and that they’re a people person with a knack for getting smiles and making clients happy. 

Now, you have insight into Person A’s personality compared to Person B simply because of a cover letter. And at first glance, Person A may look like the better fit for the role. This is what helps them get their name on the interview list. 

1. Mention What You Couldn’t on Your Resume

Here’s some examples of what can be included on a cover letter that’s not usually on a resume:

• Mutual connections
• Personal experiences
• Fields of interest
• Company culture

Even though some of the above can be put on a resume, it can’t go in-depth into each aspect. For example, you could list your areas of interest and expertise on a resume. But, you wouldn’t be able to explain the story behind it unless you use a cover letter. 

2. Close the Gaps in Your Resume 

Don’t have years of experience to talk about? No problem, use a cover letter to highlight your background in other areas such as:

• Teamwork skills
• Growth mindset
• Project achievements
• Qualifications

Cover letters are especially useful to those with little to no work experience . There are other things to put on the spotlight that demonstrate your potential. This also applies to those making a significant career change as you can focus on how you developed transferable skills and how you came to your decision. 

3. Match the Company Culture

Cover letters highlight specific parts of your background that show you align with the company’s core values. 

Employers like to see when candidates have done their research. It hints at your work ethic and motivation by going beyond the resume to tailor your application. All of which play a part in determining whether or not you’d be a good addition to the team. 

Although cover letters aren’t necessary , this is one factor that recruiters use for making a decision. 

4. Show That You Have a Genuine Interest in the Profession

Companies like to select those with a genuine interest in the profession. Not those who are motivated only because of the salary. 

Your resume focuses on describing your skills and experience. In contrast, you write a cover letter to discuss a particular aspect of your career to give recruiters an understanding of how you approach and solve a problem. 

The ideal candidate is also someone that brings a positive influence on the company culture. 

5. Double Down on Soft Skills

Resumes portray your technical skills whereas cover letters portray your character. 

Both hard skills and soft skills are a must-have. Otherwise, you won’t be able to keep performing to the best of your ability. 

The reason soft skills are impressive is that it’s developed through personal experience. While they can be implied through your resume, use a cover letter to expand on your point. For instance, share how you developed trust with stakeholders. 

However, an Awful Cover Letter Will Make You Look Bad

Well, now you know the importance of a cover letter. So if you’re convinced enough to send one, make sure it’s good. 

Double-check your application to prevent cover letter mistakes such as: 

• Not adding any new information 
• Going over 350 words  
• Spelling and grammar errors

Rushing a cover letter won’t fulfill its purpose because it won’t be tailored for the company you’re interested in . 

Then again, it’s another commitment. You’ve just been through war with creating your resume… 

The effort is worth it but it doesn’t have to take hours. We’ll show you how to create a personalized cover letter without having to write a single word.

Don’t Want to Spend Hours on Your Cover Letter? An AI Writer Only Takes 1 Minute

Rezi’s AI writer does the hard work for you by taking details from your work background and the job you’re applying for to create a cover letter. In fact, the whole process takes less than 1 minute. 

Here’s how it works: 

• Enter the company name.
• Write the job position/title you’re applying for. 
• Select a previous job position/title to highlight. 
• Press “AI Writer Ready”.

It’s pretty straightforward. 

No more back-and-forth research or hopping between the company’s website about page and job description. 

Sign up here to get started for free. 

Or click the video below to see Rezi’s AI cover letter generator in action. 

Cover Letters Are Still Important 

Cover letters are far from dying. Hiring managers still use them to make a decision. 

Use it to explain your competitive advantages and how they would make you a valuable asset. Moreover, use Rezi to simplify the process so you have more time to prepare yourself for the interview. 

What are you waiting for? Create your cover letter now using Rezi’s AI feature for free by clicking below!

Explore Rezi 🔥 Comes with 5,000 AI Credits, and is free forever, no credit card required.

Astley Cervania

Astley Cervania is a career writer and editor who has helped hundreds of thousands of job seekers build resumes and cover letters that land interviews. He is a Rezi-acknowledged expert in the field of career advice and has been delivering job success insights for 4+ years, helping readers translate their work background into a compelling job application.

Are Cover Letters Necessary?

Do cover letters matter these days? It depends on who you ask.

Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?

Keep reading for advice from career coaching experts, plus:

• When you should (and shouldn't) write a cover letter
• What to do when a cover letter is "optional"
• Tips for writing an effective cover letter
• What an effective cover letter template looks like

Do I Need a Cover Letter ?

In most cases, yes—you should submit a cover letter with your resume.

While the cover letter has increasingly become a divisive topic among recruiters and job seekers , it's still often listed as a requirement on job applications .

But regardless, many recruiters still think cover letters are important.

According to a 2023 study by recruitment website Zippia , more than a fourth (26 percent) of recruiters "always read cover letters " and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.

So in most cases, it's best to be cautious and include one.

In short, including a cover letter will almost never hurt your job search —but it can help.

Here's how:

• It can help you stand out from the crowd . Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
• It shows you're willing to go the extra mile . Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
• You can address potential biases . In a perfect world, recruiters wouldn't count you out based on things like employment gaps or " job hopping ." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.

When You Should Include a Cover Letter

It's ultimately up to you whether you include a cover letter.

Octavia Goredema, career coach and author of Prep, Push, Pivot , says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."

In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:

• If someone referred you to the job : According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
• If you want to add additional information : Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
• If you're changing careers : Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
• If you don't have any previous work experience : If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.

Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."

Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."

So the more important the role is to you, the more effort you should put in.

When You Shouldn't Include a Cover Letter

There are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:

• If the application platform doesn't have a space to upload one : If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
• If the job posting doesn't require one : If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities .
• If you aren't a strong writer : Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
• If you don't have time : Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."

What To Do When a Cover Letter is 'Optional'

"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.

Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."

However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)

Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."

So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.

7 Tips for Writing an Effective Cover Letter

Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.

Here's how to draft one that actually grabs a recruiter's attention:

1. Keep Things Short

Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."

Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."

Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.

2. Follow the Rules

Some recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.

3. Don't Repeat Your Resume

Lyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."

Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume .

4. Use Active Voice and Action Verbs

With active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.

Using active voice is more direct and straightforward. Plus, it helps keep things brief.

Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.

Here's an example of passive voice, plus how to fix it to use active voice:

• Passive voice : The treats were eaten by the dogs.
• Active voice : The dogs ate the treats.

If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.

For example, instead of "I was tasked with x," you could say, "I managed x."

5. Be Specific

Include specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.

You could say "I have marketing experience," but what does that communicate to the reader? Not much.

Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."

6. Proofread

Check your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.

Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.

7. Customize It

At best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.

Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.

You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:

• Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
• Include the company name and job title
• Mention what you like about the specific company and its culture
• Detail skills and experience specifically mentioned on the job post

Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."

Read on for inspiration for your own template.

Cover Letter Template

It can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:

Dear [name of recruiter, "hiring manager"] , I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.] In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.] [If applicable: include a short paragraph with a link to your portfolio or any other relevant links.] Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.] Sincerely, [Your Name] [Phone Number] [Email]

Cover Letter FAQs

Still wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.

Do I Need a Cover Letter for a Part-Time Job?

The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.

Do I Need a Cover Letter for an Internship?

Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.

Instead of previous jobs, you can talk about:

• Your education
• Extra-curricular activities
• Transferrable skills
• Volunteer experience

You can include similar points if you're looking for an entry-level job and don't have prior work experience.

Can I Use AI To Write a Cover Letter?

Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.

AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.

Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person ."

Here are a few ways you can use AI to add to the writing process :

• Checking for active voice
• Adding action verbs
• Creating a rough draft
• Checking your writing tone

Do Recruiters Actually Read Your Cover Letter?

The big question—is the effort behind your cover letter worth it? Again, there's no perfect answer.

The most important thing is to ensure hiring managers have all the information they need to fairly consider you for a position.

Boggs cautions: "Remember, not all recruiters and hiring managers read cover letters, so

make sure to include all your relevant qualifications and accomplishments

in your resume as well, so these details don't get missed."

But there are other creative ways to stand out apart from a cover letter.

According to Goredema, "The general feedback I hear from the recruiters I work with is that a resume accompanied by their LinkedIn profile supersedes a cover letter because they will tell a recruiter at first glance what they need to know about a candidate."

So, are cover letters really necessary these days?

Lyons says that recruiters primarily care about two things:

• "Does an applicant have the skills and capabilities to do the job?"
• "Will the applicant fit the culture of the team and the company?"

Cover letters can help you stand out among a sea of applicants or explain difficult job situations—so in most cases, it's helpful to include one with your resume.

But whether you decide to send a cover letter with your resume or not, be sure the recruiter has all the information they need to be confident about you and your experience.

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What is The Importance of a Cover Letter for a Job Application

In job hunting, submitting resume after resume to recruiters is the normal thing to do. Sometimes, you'll find a job opening asking you to send a cover letter and resume. Like resumes, cover letters aren't general statements on paper that you hand over to recruiters.

To land the job, you must write a cover letter in a way that fits the description. Every job is different, so having a cover letter that perfectly sums up the position can make your application seem more intended. In short, you'll need to tailor your cover letter just like you would your resume for the best results possible

Why Should You Have a Cover Letter for a Job Application?

Every job out there is a perfect fit for someone. Any good job deserves to have a tailored cover letter. While this type of cover letter does show your intentions and hopes for the role, it also gives recruiters an idea of how committed you are to getting the position.

Although this isn't an exhaustive list of why having a cover letter is important, you can find some reasons below.

It's what a good job deserves

If you're serious about landing a job, you'll want to put your best foot forward. Writing a personalized cover letter about why you best qualify for the role can leave a lasting impression on your employer. If you feel like the job isn't worth making a personalized cover letter, then is it a job you should apply to?

It helps you stand out from other applicants

While a resume is an itemized list of your career journey, a cover letter displays your unique character to recruiters. You can use your cover letter to engage employers and build connections with them, even if you're yet to be called for an interview.

It acts as a supplement to your resume

Resumes are documents that summarize your career in short bullet points. Cover letters are pieces of persuasive writing that tell your story. Both talk about the same scope, otherwise known as your career, but they have different writing styles and approaches.

It shows your motivation to get the job

For many people, motivation is key to getting what you want . Companies are always looking for employees who are eager to work. These workers are generally happier and produce a better quality of work. Motivation can also indicate that you're willing to do anything to get the job.

It helps impress potential employers

Cover letters can also help you market yourself to your employers. Writing down your motives and what drives you enough to try out for the position can impress employers. Making a good impression on your employers makes all the difference between a job offer and rejection.

It showcases your hard and transferable skills

Because your cover letter aims to tell a story, you can highlight the skills you've acquired. Soft skills, like leadership, teamwork, and time management, can be applied to almost any job. Even in cases where you might not be the perfect fit for the role, having a relevant and trusty set of technical and social skills can help you adjust to the position.

It tells your story

Your cover letter gives recruiters a better knowledge of your nature, skills, and background. It's also here where you write how you stand out and include your growth outlook. In many ways, it's both a sales pitch and the equal of turning your resume into a story.

Cover Your Bases with a Good Cover Letter

Cover letters are a great way for employers to get to know you before an interview. They help market your skills and talents in a quick read-through way. Understanding why it's important to include it in your application can give you the edge to secure a job.

With your resume and cover letter, it's time to head out and find your dream job. Having over 50,000 job openings, Career.com can help you find your next job opportunity!

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What is a Cover Letter for a Resume?

Understanding the Numbers When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

Think about adding a shot of espresso to your favorite coffee beverage. Coffee purists may insist that a hot, black cup o’ joe is the only worthwhile option. When done correctly, though, the added espresso packs a powerful punch.

The same concept applies to adding a cover letter to your resume. It’s a boost to complement an already solid product (i.e., the experience on your resume) with a little bit of oomph. The cover letter is more or less a short, autobiographical professional story that accompanies your resume in your application.

What is the Purpose of a Cover Letter for a Resume?

In the cover letter, you can share fortified examples with a hiring manager about who you are, what you can do and why you’re the most interesting and interested job candidate. This is typically achieved in two to four paragraphs and strictly limited to one page or less. A cover letter can also build a bridge between your resume and the job description.

A debated topic in the hiring world is whether busy recruiters take the time to read applicants’ carefully crafted cover letters. A recent Fishbowl by Glassdoor survey reported 58% of workers say cover letters are unnecessary. Other sources, including job search coach Lynda Spiegel, mention how AI-powered Applicant Tracking Systems (ATS) used by hiring teams may rank your application higher among the competition if you upload that supplemental cover letter document.

The recruiters and hiring managers who do read cover letters in full often find them helpful in getting to know a candidate as a viable fit for the open position and company culture .

What Do I Write in a Cover Letter?

Now that we understand what the purpose of a cover letter is for a resume, what should you include in a cover letter?

First, understand that the cover letter should not be a regurgitation of points already included on your resume. Let your resume speak for itself, and use the cover letter to focus on highlighting your personality and targeted examples of your interests and successes.

Convince yourself you are perfect for the opportunity. Then, craft your writing to subtly guide the hiring team to the conclusion that they would be remiss to pass up interviewing you.

Before you get started, ask yourself a few questions:

• How well did you read and understand the job description? Think about what inspired you about the job before you selected “Apply Now.” Pick some key items where you can provide actual examples of your past experiences that relate to the listed job duties and responsibilities. A more impactful impression is possible if you reference select words from the job description within your cover letter.
• What are the mission and values of the company? Every organization should have a purpose or goal, whether it’s to make the most money or to change the most lives. There could also be a significant part of the company’s history or current industry news relevance that piqued your interest. Do a bit of research to set yourself up for success and customize your cover letter content to showcase where your passions match with those of the organization.
• Why are you writing the cover letter? Map out a few select reasons why you’re the ideal match for the role and plan to highlight the best options for the cover letter.

Not all application processes require the same documentation. Pay attention when the job description tells you not to include a cover letter. Including one anyway when they specified not could unintentionally seem like you lack attention to detail.

If including a cover letter is optional, it’s a good idea to submit one. It may help you stand out as a job candidate and help your application rank higher if the organization uses ATS software.

When you do need to include one, Follow the tips below to help your cover letter best represent the best applicant — you!

What are the 5 Parts of a Cover Letter?

To steal the attention of the hiring team, every great heist starts with a well-laid-out plan. This outline explains the tried-and-true formula of a cover letter to stake your job claim:

Let the hiring team know who you are and how to contact you:

• Professional email address
• Phone number
• City and state (you do not need to include your full address)
• Social media profiles relevant to the role (for example: LinkedIn, GitHub, Blogger)

Second, enter the date under your contact information so the team understands the immediacy of your application and interest.

Finally, the header should specify to whom you are writing so the letter finds its way to the right inbox:

• Name of the hiring manager
• Professional title of the hiring manager
• Company name
• Company address

If you’re not provided with a specific name, search LinkedIn by company and title or review the Staff Directory on the company’s website to locate a contact that may influence the final hiring decision.

If you’re still not sure, you can exclude the hiring manager’s name and jump straight to a professional title or the company name and address instead.

2. Greeting

Professionally address the hiring manager by name or by title.

If your staff sleuthing skills serve unsuccessful in finding the exact name of the hiring manager, you may also reference a generic title in the greeting, such as “Dear [Department] Hiring Manager,” to get your message across.

Toss out antiquated greetings used in the past, like “To Whom It May Concern” or “Dear Sir or Madam,” and personalize your greeting as much as professionally possible for the reader.

Greeting Example

Taylor Jones Austin, TX • 555-555-5555 • [email protected] NOTE: Copy / paste name and contact info directly from your resume so it matches

April 10, 2023

Ms. Erica Jones (optional if you can find this) Senior Vice President, Sales Development (optional if you can find this) ABC Company 123 Career Lane Cold Springs, AZ, 12345

Dear [Hiring Manager Name]: (if available), OR Dear [Department] Hiring Manager:

3. Introduction

Captivate the reader immediately. Weave together relevant professional skills and listed job requirements to lead with an enticing statement.

The introduction of a cover letter shares two to four sentences to explain your interest in the role while setting the stage for what is to come. Promote one or two of your impressive skills or specific knowledge as it relates to the position and grab the hiring manager’s attention.

You can start with a measurable example from your prior experience supported by a reflection of the job description. Then, finish with a question or statement that engages the curiosity of the hiring manager to further explore your professional story.

Introduction Example

From your job description listed on the Handshake job platform, I understand your next Director will be able to ‘meet or exceed established sales goals in a collaborative environment.’ I inspired and led a team of sales representatives who repeatedly surpassed annual profit projections as a regional manager with LMNOP Corporation. How could my team-focused sales management style benefit the overall operations of your organization?

Reinforce how the needs and values of the employer are mirrored by key examples of your past experiences.

Bolster your prior introduction statement with one or two additional stories or examples in the body paragraph to echo your past and potential future contributions. Relate keywords from the earlier company research you conducted and tie in requirements of the job description to explain your case for candidacy. Employment gaps or career transitions may also be addressed in the body paragraphs of the cover letter.

Body Example

Aligned with your company’s values, a Drive for Results was always a focus in my past sales positions. As I progressed through the quarterly campaigns at LMNOP Corporation in a fast-paced and ever-changing environment, I was able to adjust my tactics and use available performance metrics to continually motivate my team and further improve outcomes. I also found these skills especially relevant in my time as a stay-at-home mom of three young children from December 2021 through January 2023, where careful and intentional negotiation skills proved relevant in finding agreeable solutions to everyday challenges.

Express your gratitude and hint at the next steps of the process.

Wrap up your cover letter story with a closing that positions the reader to respond. Be sure to mention an appreciation of their time and attention while also reiterating your interest in being included in the next stages of consideration.

Don’t forget to sign with an outgoing pleasantry and your name.

Closing Example

Thank you for taking the time to review my qualifications and interest. I look forward to the opportunity to speak with you further about how my experience and skills could positively impact the team at ABC Company as your future Director of Sales.

Ready to Write Your Cover Letter?

Customizing your cover letter for each opportunity will be your key to unlocking the genuine interest of the hiring manager. It will also help to deliver your authentic tone and honest intentions of working for the organization.

Lean on family, friends or others who know you best to read through your cover letter draft and provide constructive feedback. You could also consult with a local workforce development office or the Career Services department at your school or university for professional support.

Overall, trust in yourself and your experience and let your accomplishments shine.

You’ve got this!

Is There an Express Version of What to Include in a Cover Letter?

Your newfound cover letter knowledge will be an important resource in your lifetime career journey. The need to write about your relevant professional story could come up at any time for a part-time job, an internal promotion to management or even that dream job just waiting for you in the days, months or years ahead.

Below is a helpful acronym to keep as your blueprint along the way:

• C onduct research about the position and the company
• O mit details that stray from job-relevant professional or personal experience
• V alidate specific bullets on your resume with fortified examples, but don’t simply repeat the same information
• E ngage the reader from the start with an enticing introduction
• R espond in the body to listed job qualifications by using creative storytelling

[Take a breather and come back later with a refreshed set of eyes to continue writing]

• L everage the company mission and values to reflect your own knowledge and skills
• E xplain gaps in employment or career transitions more clearly and effectively
• T rust in yourself and be confident in your experience
• T hank the hiring manager for reviewing your cover letter and application
• E xpress your interest in the next steps of the recruitment process
• R emember to consult helpful resources for review and feedback before submitting the cover letter with your application

Online. On campus. Choose your program  from 200+ SNHU degrees that can take you where you want to go.

Dana McGrath is an employer relations partner with Southern New Hampshire University Career Services. She began her SNHU career journey as an admission counselor and was promoted in 2021 to her current role, where she meets and collaborates with external recruiting contacts interested in hiring talent from SNHU online programs.

McGrath holds a BA in Communication Media Studies. She has varied roles scattered throughout her professional story and understands the importance of using a cover letter to highlight her authentic personality and writing skills while also tactfully explaining employment gaps and job transitions. Connect with McGrath on LinkedIn .

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Understanding the Importance of Résumé and Cover Letters

Today’s job market is extremely tough, and with the automatic screening companies do, with the help of Applicant Tracking Systems , you don’t want your résumé to end up in a résumé black hole .

Résumés and cover letters are important tools that aid your job search as they display your strengths, skillset, qualities, and achievements in a way that it becomes easy for employers to figure out if you’re right for a specific role. A great résumé and cover letter can help you get to the first interview.

If you’ve been wondering about improving your résumé or how important a cover letter is for a job, keep reading to learn not just about how your cover letters and résumés should be optimized but also the importance of creating an optimized résumé and cover letter.

Table of Contents

What is a Résumé?

A resume is an essential document required for any job position or role you might apply for. It’s a summary of your academic and professional career and important details like your personal information, career objectives, education, work experiences, skills, interests and hobbies, strengths, and achievements. It also includes references from past employers or people you have a professional relationship with who can vouch for your credibility when it comes to the skills and abilities you’ve mentioned on your resume.

Length and Format

Your resume should be precise and to the point. The format should be simple and easy to skim through or read. An employer’s attention goes toward the headings and subheadings, so make sure to highlight those.

What It Includes and Its Types

There’s no need to include details that aren’t relevant to the position you’re applying for. For example, every single work experience and your marital status aren’t relevant details to include in a resume.

Why is a Résumé Important?

A resume acts as an essential link required between you and your potential employer. It makes the first impression and reaches your employer before you do. It helps you stand out from a crowd of thousands of resumes.

If you have a well-written resume, you’re almost at the interview table. A resume helps convey a great deal about you to your prospective recruiter and talks about your past experiences and future goals in a quick and concise manner.

You need to convince your employer that you’re the best fit for a particular role or position, and your resume does half the work for you before you even get a chance to talk to your employer.

A resume also helps you sell your skills and brand yourself to the professionals you might end up working for. You should have your skillset mentioned in a way that highlights why a company might require your expertise and your abilities.

What is a Cover Letter?

Many people who are new to the job market and are on a hunt for their first jobs ask about cover letters and their importance. A cover letter is usually attached with the resume or CV you provide to your employer, and, just like your resume, it’s tailored according to the job description of the position you’re applying for.

Employers and hiring managers are always looking for individuals who stand out amongst a crowd of thousands, and cover letters help you address your potential interviewer or employer. It entails information such as your contact details, why you’re applying for a particular role, and details that back up the information on your CV or resume. The cover letter also highlights why you think your past experiences would make you the best fit for a position.

Types of Cover Letters

There are different types of cover letters. A cover letter accompanied with a CV, for example, is mainly consisting of your introduction and how you were referred by your professional mentors, peers, or past employers. A cover letter tailored for a job with a resume usually focuses on the details of your qualifications and achievements and what your career objectives are.

When to Submit a Cover Letter

You should submit a cover letter if the recruiters have asked for one. It’s usually stated explicitly in a job opening’s details, and you’re supposed to attach your cover letter with the job application you send. Some employers ask for a cover letter during an interview and if you have been referred to a position by someone, be prepared to send a cover letter.

Why is a Cover Letter Important?

Your resume requires little tweaking when applying to different jobs, but a new cover letter should be drafted each time you apply for a new job. Make sure to always research about the company or organization you’re applying to and also about the employer or interviewer.

The cover letter allows you to target your employers and the job you’re applying to in a way that resumes are unable to. Cover letters help you stand out in the eyes of your prospective employers.

A cover letter gives you the opportunity to explain the qualifications and skills mentioned in your resume and how they make you a great fit for the role. You can also mention your core values and what you might bring to the job if you’re hired.

Cover letters also help you build a relationship with the professionals you might end up having a conversation with. If your cover letter impresses them, they might end up referring you for a future job if not for the current role.

A professional team of resume writers and editors can help you tailor your resumes in a way that will impress prospective employers. Resume Writing Services has a team of experienced resume writers who have helped more than 1,000,000 clients secure a good job. Contact them today to hire resume writing services.

About the Author

The author of this blog is J. Harrison who is a professional working in the field of marketing for the past two decades. He believes that individuals should also know how to market themselves, so he guides his peers and fellows on how to perfect their resumes, CVs, and cover letters.

He’s also passionate about technology and loves reading up on new and innovative ways companies have employed to make the hiring process easier.