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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

a good presentation is where

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

a good presentation is where

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

a good presentation is where

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

a good presentation is where

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

a good presentation is where

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

a good presentation is where

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

a good presentation is where

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

a good presentation is where

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.


It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 


Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.


Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to write a speech that your audience remembers, how to make a presentation interactive and exciting, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

a good presentation is where

Dominika Krukowska

12 minute read

How to make good presentations

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

a good presentation is where

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to write a presentation storyline that creates interest

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

Narrator slide example

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

Thank you slide

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

how to make a good personalized presentation slide

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

Storydoc analytics pa

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

Analytics panel - CTA

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Analytics panel - internal shares

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Storydoc - AI presentatio

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

a good presentation is where

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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Article • 10 min read

How to Deliver Great Presentations

Presenting like a pro.

By the Mind Tools Content Team

a good presentation is where

Key takeaways:

  • Connect with and understand your audience . Who is attending and why? What are their needs and expectaions?
  • Prepare your content . How to start and finish strong. Tips to keep your audience engaged.
  • Deliver confidently . Get comfortable with your visual aids. How to use body language effectively.
  • Control the environment . Practice, practice, practice! Handling equipment failures. Have a back up plan.

Ever been to a really bad presentation? You know, the kind where the speaker stands behind the podium, uses slides that mirror what he is saying directly, and includes lots of data tables to validate his position.

But. "What's so bad about that?" you ask. "Isn't that how most presentations are given?" Yes. That is how most presentations are delivered, but that doesn't mean that's the most effective way to deliver them. This kind of presentation risks boring your audience to the point where they start wishing for a fire alarm to go off so they can escape. And once you lose someone, it is next to impossible to bring her attention back.

If the information you are presenting is important enough for you to deliver orally, then it demands an appropriate amount of planning and preparation so that the information you present is memorable – for the right reasons. Give a bad presentation and you'll be remembered all right: it just won't be the type of impression you want to leave in anyone's mind.

When someone presents well, it sends the message that the person is capable, confident, intelligent, and competent. These people get noticed and that type of attention bodes well for your career. Even if you don't make formal presentations in your current position, think about the future and keep in mind that you do have to present your ideas and opinions on a daily basis. The same basic principles of effective delivery apply.

Four Principles of Great Presentations

  • Connect With and Understand Your Audience.
  • Prepare Your Content.
  • Deliver Confidently.
  • Control the Environment.

1. Connect With and Understand Your Audience

To deliver a great presentation you have to consider the following audience characteristics:

  • Profile – Who are they? What is the common element that brings them together?
  • Needs – Why are they attending the presentation? What do they need to know after you've finished?
  • Wants – What do they want from the presentation? Do they want to increase knowledge, learn something or be entertained? How can you connect their interests with your message?
  • Expectations – What do they expect in terms of content and length?
  • Current Knowledge – How much explanation do you need to provide? What assumptions can you make?

When you know your audience, you can prepare content that appeals to them specifically. If you pass over this first crucial step you risk delivering a presentation that is content rich and relevance poor.

2. Prepare Your Content

Now that you know who you are presenting to and why they are there, you can determine what to present. Here are some tips for content preparation:

  • Don't try to cover everything. As Voltaire said, "The secret of being a bore is to tell all." Great presentations stimulate thoughts, questions, and discussion. Develop your content so that it covers the main points but leaves room for the audience to apply the information to their own circumstances.
  • Start off well with a great hook – you only have a few minutes right at the start to fully engage the audience. Don't use this time to present background information. Get your audience charged up and eager to listen. Make the relevance immediately obvious.
  • Also, start by telling your audience where you are heading. Don't make them wait for your conclusion, tell them up front what your premise or purpose is. This helps your audience stay focused. They may or may not agree with you at the start, but they will be able to quickly spot all of your supporting arguments.
  • Your presentation should have five to seven take-away points. This follows the chunking principle , which you can learn more about here .
  • Tell a story, make comparisons, and use lots of examples. Be sure to mix up the type of content to stimulate audience interest.
  • Present your ideas logically using supporting evidence as necessary.
  • Provide only as much background information as needed.
  • Outline actions or next steps that are required.
  • Develop a strong close, including a summary. Bring your conclusions back around to audience need and the hook you created. Consider ending with a question designed to stimulate further discussion.

For a similar but a subtly different approach, see our article on the Rhetorical Triangle .

3. Deliver Confidently

There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately.

Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience. There is a fine line, though, between drawing attention to your points, and distracting the audience from what you are saying. Here are some key factors to consider when designing slides:

  • Keep slides simple and easy to understand.
  • When explaining, start with the overall concept and then move to the details.
  • The information on the slide should add value to your presentation or summarize it – it is not meant to be your presentation.
  • Ensure that any charts, graphs or tables you include are very simple and easy to read. Use them sparingly.
  • Use images (clip art and photos) sparingly and make sure the image means something and isn't just there to fill up space.
  • Use pleasant color schemes, high contrast, simple fonts, and bold and italic to add meaning to words.
  • Don't use fly-ins, fade-ins or outs or other animations unless absolutely necessary to really emphasize a point. How many times have you been put into a hypnotic state watching words or lines fly into a presentation?

Delivery Style

The way you deliver the content is often what makes or breaks a presentation. Here are some pointers to remember:

  • Use gestures for meaning, not for comfort. Try not to talk with your hands or move about carelessly. Everything you do should have purpose i.e. gesture to the visual aid to draw the audience's attention.
  • Pause for effect after main points or after you present a visual aid.
  • Step out from behind the podium and connect with your audience – make sure you have a remote control device to change slides or cue other types of visuals.
  • Talk loudly enough for people at the back to hear, or use a microphone.
  • Make eye contact and hold it for three to five seconds. Any less and it looks like you are merely scanning the crowd.
  • Be passionate – show your audience that you care about what you are saying.
  • Consider putting up a blank or low-content screen between slides – this puts the attention where it should be: on you!
  • Change your pace and style from time to time.
  • Be natural – don't try to be a comedian if you're not.
  • Finish early rather than late.

When you present with confidence and authority, your audience will pay attention and react to you as someone who is worth listening to. Fake it if you need to, by turning your nervousness into creative and enthusiastic energy.

4. Control the Environment

You won't ever eliminate all sources of problems, but through diligent planning and preparation, you can mitigate your risks.

  • Practice, practice, practice: The ultimate goal is to deliver your presentation note-free. Short of that, you want to be sure you are comfortable with the material and that nothing comes as a surprise. Consider practicing in front of a video camera and reviewing your delivery. Don't take short-cuts here because it shows! The point is for the presentation to look effortless – when you struggle, the audience focuses on you, and not on what you are saying.
  • Keep the lights on: when you darken the room, the screen stands out, not you. And it also encourages sleep, which you want to avoid at all costs!
  • Always have back-ups and a backup plan. What if you forget your material? What will you do if the CD won't load? What if the equipment doesn't arrive on time? Plan for as many contingencies as possible.
  • Dress appropriately for the situation – find out in advance what the dress code will be.
  • Have a policy for answering questions – let your audience know when they can ask questions so you aren't inappropriately interrupted.
  • Finish on time, every time. Last impressions are just as important as first ones.

Presenting is not a natural activity and to do it well requires careful thought and lots of practice.

You can choose to be average, or even below average, by simply emulating what most other presenters do. Or, you can take your presentations to the next level and leave your audiences with a powerful message that they remember, while keeping them interested and connected from start to finish.

To do this you need to pay strict attention to your audience analysis, content preparation, delivery style, and the external environment. When you control these for optimum audience relevance, interest, and engagement you are ready to deliver a great presentation.

The final element you must add is lots and lots of practice. Make your next presentation great by planning and preparing well in advance and making it look like it does come naturally to you.

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides


Ace the Presentation

Elements of a Great Presentation

The 10 Key Elements of a Great Presentation Explained

Whether we’re at a team meeting or making a presentation for an audience, we all have to speak in public once in a while. 

We can do it well, or we can do it badly, but one thing is sure: the result will affect what other people will think about us.

That’s why public speaking causes so much anxiety and worry; the good news is that with preparation, practice, and other techniques, you will overcome your nervousness and perform exceptionally well! In this article, you will learn which elements make an excellent presentation.

The 10 Key Elements of a Great Presentation

The question that arises then is…

The 10 key elements of a GREAT presentation a 1. PREPARATION AND PLANNING 

Before getting into a strong presentation opening, the overall delivery techniques to keep the audience engaged and so on, we have got to talk about Planning. In order for a Great presentation to come to be, there needs to be serious planning for it (like many things in life).  

Unless, of course, you’re making an impromptu speech , then that is a different story, and you can learn more about how to successfully deliver those here .

What are the key aspects of Planning a Great Presentation?

  • Get to know Your Audience
  • Select a Relatable Topic
  • Plan the Delivery from Beginning to the End
  • Write down a simple speech outline
  • Get some interesting Quotes and Stories ready
  • Rehearse and Rehearse some more!
  • Finish under 10% below the Real Presentation allotted time
  • Familiarize with the venue
  • Arrive early and test all the tech before starting the delivery


A successful entry will give you energy, a good connection with the audience, and establish your presence on stage.

Most presentations are often determined by the quality of how they begin; hardly an audience will be interested in what you have to say if a negative image is already created in their head.

Start big and make your mark! Before entering the stage, you will be backstage, seated in the back of the stage or at the foot of it.

As soon as your turn arrives, enter the stage by walking with a determined step, neither too soft nor too fast, make eye contact with the audience as soon as possible ( keep on reading, and we will explain to you why this is crucial ).

To deliver the presentation, we advise you to move to the center of the stage, take your support and count to three before you start talking.


To prepare your presentation, make a list of some ideas; they must be in a few words and be logically linked: it is the structure of your outline that you must know by heart.

Each of these points must be simple enough to be dealt with in less than ten minutes; too long a development would make you lose attention.

When you hold your structure, you can work on transitions. These are key moments where you release the audience and mobilize their attention again for the next part.

a good presentation is where


There are many ways to tell your story. Some people, primarily if they are not used to speaking in public, prefer to write a text and read it aloud; others prefer to make a list of things they want to talk about.

Finally, some people who speak in public do not need notes to make their presentations. 

Choose the style that suits you best, and you will probably notice that your presentation style will change over time or depending on the audience you are speaking to.

If you want to learn more, we have an interesting piece on the different methods of speech delivery . Check it out, it should prove helpful in deciding your approach.


Being an excellent speaker requires having some degree of knowledge of the topic of discussion, it is not helpful to not have anything to say; this is why we always advise starting by identifying the key message.

Be aware of the words you use and make sure they are appropriate for your audience. For example, if you talk to young people, use words they understand.

Use terms that will attract their attention based on their interests; whatever you say, be yourself, and don’t use slang or jargon if you don’t know the meaning. 


Telling a story is much catchier and can be very visual and engaging to the audience when it comes to delivering the message and engaging the audience.

There are several ways to do this, but none draws so much attention to the public and creates future memories, such as using a good story. 

Inserting experiences, facts, and anecdotes will make the whole thing more personal, appeal to each listener, and make it easier to remember your message more.

According to the book “Made to Stick: Why Some Ideas Survive, and Others Die,” in a speech, only one in ten students counts one.

It is curious to note that after the end of the speech, about 63% of the public say they remember the stories told. It seems so obvious this is a great way to create an impactful presentation.


Be sure to highlight the three key ideas you want to share; these ideas will be the thread of your presentation and will prevent you from getting lost along the way.

The simpler and clearer they are, the better. The same goes for the visual support, and we hope it is user-friendly without it becoming a distraction to what you have to say. Less is more; that is the rule.

In video conferencing, the same approach applies; opt for a simple presentation, with moments for your audience to ask questions. 

If you need to submit complex charts, you can also send them in advance to avoid losing your audience’s attention.


One of the most common mistakes is to address everyone as a group; the best way to hook an audience is to look at people individually and face-to-face, and spend 3-5 seconds talking to each one of them, as you shift to a different sentence or idea.

If you have a videoconference, choose to look at the virtual eyes and try to look at the camera rather than yourself; this way, you will not give the impression of looking elsewhere.

If it intimidates you, we look for an open and benevolent gaze in the audience to which we can return whenever the nervousness takes over.

In a video conference, you can hang a picture of a person you are comfortable with above your camera and pretend to present it to that person to look in the right place. Although, some people may see through this trick.


A good body language also is natural, open, and expressive. Natural, because it corresponds to your style. If you are rather expansive, you can make significant and many gestures.

Each gesture has a meaning, so if you try to adapt some motion that doesn’t correspond to your natural communication style, it can be noticed, and everything may seem forced.

We will explain how to practice the gestures, but before that, let us list some gestures to avoid:

  • Putting one or two hands in the pockets gives an impression of disregard, of flippancy;
  • Contrary to a common myth, keeping your arms crossed does not mean that you have a closed attitude; it is usually just a comfortable position and may sound a bit informal.
  • Having the arms behind the back this is a position indicating a certain discomfort on the part of the speaker;
  • Finger-pointing (regardless of a finger): This is a gesture that is considered coarse or inappropriate in many cultures;
  • If you want to show a direction, it is better to do it by extending the whole hand, using an image, or verbally.

10. STRESS MANAGEMENT (Keeping Fear in Check) 

Fortunately, there are different methods to manage this stress; we are all different, and what works for one person does not necessarily work for another. 

For example, some people will use meditation to relax before delivering a presentation, or in other situations, they get anxious or nervous. In contrast, for others, it will only increase their stress.

However, fundamentally, the root causes are almost the same for everyone:

A. The fear of facing judgment and the eyes of the public, this fear can also derive from fear of failure;

B. The fear of the unknown, the impossibility of controlling the future, generates anguish of sometimes unbearable waiting.

To combat these two causes, there are many methods. I will list a few here:

  • Repeat to yourself the content until you know you know it. Lack of preparation is one of the significant causes of stress and one of the reasons why people choose reading notes;
  • Stay in the present moment by counting each time you inhale and exhale to avoid building disaster scenarios or worrying about the future;
  • Treat the content like a casual conversation you will relate your friends in so it will be easier for you to remember without anxiety because it’s familiar.
  • Do not assume that you don’t know enough, teach what you know, and endeavor to keep learning about what you don’t know. One sentence of what you know today could very well change the life of one or more people in your audience.

9 Basic Elements of a Great Persuasive Speech

9 Basic Elements of a Great Persuasive Speech

As human beings, we commonly face debates, sales pitch, or even casual conversations, where we discuss with an audience (that can be familiar or not) about a subject that we want to convince, to think in a similar or same perspective that we do. If we are playing the speaker role, we need to bring…

11 Best Body Language Tips For Engaging Presentations (#11 is Underrated)

11 Best Body Language Tips For Engaging Presentations (#11 is Underrated)

Growing up, we were always taught how we should have manners while talking to others and that there were some things we could not do in front of people like sprawling or even putting our elbows on the table while eating because it was rude. In the examples above, the rudeness comes from gestures, not…

The 7 Basic Elements of Public Speaking

The 7 Basic Elements of Public Speaking

Remember that time you had to present a topic in front of a crowd? Probably it was a proposal at work or an oral report in grade school. You took the time to prepare and gather materials, after which you climbed the podium and started talking. There are seven basic elements of public speaking that…


Public speaking is an area where we progress with each experience; your presentation will never be perfect, especially if it is the first one. Embrace it and be authentic.

Reference and Further Reading

AcethePresentation. 7 Basic Elements of Public Speaking.

AcethePresentation. How to Stand Out In a Presentation.

Inc. 6 Key Elements of a Great Presentation.

Seawater Foundation. 9 Elements of Great Presentations.

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a good presentation is where

a good presentation is where

  • Video Marketing
  • Case Studies
  • Create a video

Presentation tips

14 Must-Know Presentation Tips for a Killer Presentation [in 2023]

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Guru - November 8, 2022 - Leave your thoughts. 18 min read

We're all familiar with the old adage: "A good presentation is like a great conversation."

What makes a presentation great?

Is it a compelling story? Or a good connection with your audience? Or is it about an eloquent delivery by the presenter?

The truth is, there is no “one-size-fits-all solution” for creating great presentations. Every presentation is different, and every audience is different.

When you’re tasked with delivering a presentation, you want to ensure it goes off without a hitch. We all know how important it is for the audience to remember and understand the content.

So if you’re wondering how to make a killer presentation that will stand out and stay in people’s minds for a long time, you’ve come to the right place!

In this article, we have addressed the most frequently asked questions about presentations.

We have also compiled a list of great presentation tips to improve your deck designs, presentation best practices, and effective ways to communicate the subject to your audience.

Here’s what the article covers,

What makes a good presentation?

  • 14 Must-Know Presentation Tips to give a killer presentation

What are the difficulties in making a presentation?

Spellbound your audience with these presentation tips.

When we think about presentations, we often think about the content itself. We imagine a long list of facts or figures, a well-rehearsed script, and a PowerPoint slide deck.

But what makes a good presentation? What makes it memorable, engaging, and valuable?

These are questions that any presenter should be asking themselves.

Here are the four characteristics of a good presentation:

  • A good presentation makes you want to take action.
  • It helps your audience engage and be interested in what you have to say. It educates and entertains at the same time.
  • It puts forth information in a way that makes it easy for them to understand and process without overwhelming them.
  • If you're one of those people who's always thinking, "What can I add to my own presentation?”

Well, we've compiled some best presentation tips for you that will help make your next presentation memorable—and, more importantly, help you do what you came here to do: share information with the world.

So read on to find out.

14 Must Know Presentation Tips for a killer presentation [in 2023]

Ever felt like you're struggling to make a presentation on time? Worried about how good your presentation will turn out? We have all been there.

This is why we have put together a list of great presentation tips that can make your next presentation a breeze, and we hope it helps!

Here are some tips to help you create a great presentation:

  • Do proper homework on the subject
  • Have a strong opening
  • Follow a presentation structure
  • Have a Hook!
  • Tell an engaging story
  • Use visual elements
  • Keep it short
  • Add a touch of humor
  • Have a parking lot for questions
  • Learn to empathize with the audience
  • Keep it interactive with Call-to-action
  • Incorporate Data when required
  • Use Hashtags in your presentation
  • Try out unique presentation templates

Tip 1 - Do proper homework on the subject

Whenever a topic is assigned to you for a presentation, it goes without saying that you understand the topic correctly.

You must do proper homework and research on the subject to ensure you know what you're talking about.

Reading articles and books, or even watching videos or podcasts, will help you understand the topic and how the presentation should be structured.

Also, if you need more background information on the topic, don't be afraid to ask for help from other people—you might find that they know more than you think!

Take notes while learning about the topic. This will help you remember key points.

Then, read your notes before you present and practice saying them aloud (this will help with timing and pronunciation).

Use a timer; this helps keep track of how long you take to say things while also keeping yourself from getting too nervous.

Do some fundamental research on your audience and their expectations about your presentation.

For instance, If they're business executives, they might be looking for intellectual information and numbers. Or, If they're a general audience, they may want more details about how your product works or how it can benefit them.

You'll be surprised how much more effective your presentation will be when you know,

Everything about the topic How crucial it is for the audience, and What the audience expects from the presentation

So only present a topic after doing loads of essential research!

Tip 2 - Have a strong opening

An excellent way to ensure that your presentation is successful is by having a solid opening. Plan the intro slides ahead so that you can set the right tone for the pitch.

Have a strong opening statement that tells your audience who they are listening to, why they're here, what they will hear from you, and anything else you want them to know!

Doing so will help keep your audience engaged and interested in what you have to say.

Be prepared for questions from your audience before you start speaking. It is not necessary that the audience must wait till the end to ask questions.

Being prepared will help you answer them well and present yourself as an expert in the field.

Tip 3 - Follow a presentation structure

The first thing you should do is decide on a structure for your presentation. This will help you ensure that you cover all essential topics and leave no gaps in what you say.

The most successful presentations start with a strong introduction, followed by a clear and concise main body, and ending with a proper sign-off.

The body presents the study's research, findings, and conclusions in an organized and engaging way.

The final section/sign-off should close with any additional information or recommendations. Not just that, it must also give the audience space to ask questions related to the presentation.

Each section can have about two or three minutes of content. This would help structure the presentation concisely and make sure to include all important information.

Use transitions between slides that move from one topic to another, rather than just jumping from one slide to another in one continuous flow.

This makes your content more manageable for your audience to follow and gives them more time to digest what they're seeing before moving on to the next thing!

Hence, remember this effective presentation tip - follow a proper structure!

Tip 4 - Have a Hook!

When you're delivering a presentation, keeping your audience's attention is essential.

But how do you make learning a little more fun? What are the best presenting tips and tricks?

Well, one way is by making sure that your presentation has a hook.

A hook can be anything from an element of surprise (like an announcement that will keep them anticipated till the end) to something unexpected (a discount!).

This will help to keep your audience engaged because they won't feel like they're reading through a textbook or manual - they'll feel like they're getting involved in your story.

Ideally, hooks are placed at the start of the presentation. It's the part that acts as a surprise for the audience, keeping them engaged and excited, and would help retain the audience's attention.

However, remember that the fewer distractions in your presentation, the easier it will be for them to see how amazing it is!

Tip 5 - Tell an engaging story

When you're creating a presentation, it’s a thumb rule to make sure your slide decks are memorable and engaging throughout.

One of the best ways to do this is by telling a story—whether that's a story about your business, your life, or anything else related to the subject.

Telling a story is the key to creating an excellent presentation.

Your audience will be more interested if they can relate to what's on your slides. So tell them a story that connects with their lives and work experiences - it may be a funny anecdote or a relatable work prank!

Let's say you're talking about how to create a product. You can start by showing an image or a video of the product. You can develop the flow by telling the product story and how it has grown through the years.

That way, your audience gets to see both sides of the coin: what this product does and how it was made.

The more details you include in your presentation, the better it will be for viewers—not only because they'll get more information but because they'll also have more context for what they see on screen.

Hence, remember to carve your presentation with a well-practiced, engaging story.

Tip 6 - Use visual elements

People love visual aids—they help them remember things better than words alone!

When you're presenting a product or service, you have to look at it from all angles—from the customer's point of view, the provider's point of view, and your own.

It's essential to keep in mind that your presentation must build a connection with the audience. You must consider the audience’s needs and how you can meet them. The best way to bring that connection is not just through words but to incorporate visual proofs in your slide decks.

But the visual elements used must be relevant to the topic at hand.

For example, if your company is doing something great for the community, show pictures of people smiling in joy from being around you!

If you're talking about how much money you've made over the years as an entrepreneur, add pictures of dollar signs!

Finally, make sure that everything in your presentation flows together nicely.

For example, if visual element parts don't match, then consider breaking them up into two separate slides or changing how things are laid out so it doesn't feel so jarring when someone views it.

Use quality screenshots and images that are relevant to the topic at hand. This is especially important when you're speaking in front of an audience who may need to become more familiar with your product or service.

If possible, use photos or videos of people who might be familiar with your topic—people who will help convey your message more effectively than just text alone.

You don't have to go all out on the graphics, but if you can, try to use high-quality images that are easy to understand.

With online presentation makers like Animaker Deck, you get access to the stock images library; you can pick and add high-quality images for your slide decks with a simple click now!

Also, the best part is you can upload screenshots and brand images directly into the app and use them in the presentation.

a good presentation is where

Tip 7 - Keep it short

Ever wonder why some presentations are so dull? It's because they're dragging!

A good presentation should be at most 20 minutes at maximum and be structured so that even a first-time viewer can easily understand the information conveyed.

Ensure your audience knows what to expect from you and your content. Refrain from crossing the line of being boring or boringly informative. Your audience should never feel like they're being lectured.

One key business presentation tip is to convey the message to the audience most memorably and engagingly possible.

It is really in the hands of the presenter to steer the audience’s attention throughout the presentation without giving too many dull moments.

The shorter, the better. Keep your slides concise, and avoid falling into the trap of talking about things that have nothing to do with your actual point.

Tip 8 - Add a touch of humor

If you're trying to create an awesome presentation, you can do a few things to ensure it's easy on the eyes and makes people want to engage.

One of the best methods for communicating the message in a light-hearted manner and making your presentation stand out is through humor.

Try to avoid text-heavy slides! You can use witty remarks, analogies, drawings, personal anecdotes, or even memes that suit current trends.

When you tell about something that has happened to you, people may be able to associate with it even more if the story is humorous.

This way, you can easily withhold the audience’s attention through the presentation.

Tip 9 - Have a parking lot for questions

When you're creating a presentation, it's important to keep the audience engaged and excited about what's coming up next. Therefore, it is very necessary to make the presentation a two-way street.

A good way to do this is by asking questions during your presentation and allowing them to answer. This helps keep the audience interested in what they're learning and makes them feel like they're part of the conversation.

The audience should be engaged throughout the presentation and allowed to ask questions to the presenter.

However, it is also vital to ensure that the flow of the presentation is not disrupted by the bombardment of questions in the middle of the presentation.

To tackle this, the presenter can introduce a “parking lot” in their presentation.

So when the audience asks a question about a particular section in the presentation, the presenter can choose to park similar questions together and answer them all together at the end of the presentation.

This way, the presentation’s flow is not affected, and even the audience will get their questions answered.

This is an important skill to be imbibed by every presenter to ensure the audience feels comfortable and gains a good experience from the presentation.

Tip 10 - Learn to empathize with the audience

One of the most important things to remember when creating a presentation is that you are trying to connect with your audience.

Learn to empathize with the audience. You'll want to understand what they're seeing, feeling, and thinking so that you can communicate your message in a way that resonates with them.

By understanding their needs, you can create a more meaningful presentation that will resonate with them. Try to put yourself in their shoes and imagine how they think about this topic.

Are they excited? Are they bored? What are they hoping for? What do they want to see from you?

Know your audience's needs!

It would help if you talked to people with similar backgrounds as your audience and how they would like to be educated on the topic.

Before you start creating content for your presentation, think about who you're speaking to and what they need from you.

When you do this, you will not only speak more clearly, but you'll also be able to connect with them emotionally, making your message stick.

Tip 11 - Keep it interactive with Call-to-action

Have you ever been in a presentation where the speaker makes it look like a one-way conversation? It's not an intentional act of rudeness—the speaker is just trying to get their point across.

But for the audience, it might be very disappointing!

The solution? Keep your presentation interactive with call-to-action buttons that let your audience help move things along.

When something important is being discussed, ask them to take action by clicking on one of the buttons that appear on the screen.

Include a call-to-action that tells your audience what they should do next (like sign up for my newsletter!) or take action on what you've just told them (like buy my product!).

So include call-to-action buttons wherever necessary, so viewers feel like they're partaking in something meaningful rather than just watching someone talk for hours on end!

But one thing, don’t go overboard on those CTAs either. Too many CTAs can be bugging.

Tip 12 - Incorporate Data when required

Creating a presentation is a complicated task, but it's also incredibly important that you need to be able to convey information clearly and effectively.

That's where data comes in!

Data can help you make your point by giving context and supporting the main points of your argument.

Incorporate data when required to present information to the audience quickly. This will make your audience understand what you're talking about more efficiently and allow them to consume the information in a way that makes sense to them.

Use real-life examples and statistics whenever possible because people love those!

With an online presentation maker like Animaker Deck, you get access to the property section, where you can search and add charts, graphs, icons, and other properties directly into your slide decks with just a few clicks.

For example, if you're presenting an overview of how your company's business model works, include graphs or charts that show how the different parts of the model work together so that people who aren't familiar with it can follow along easily.

deck properities

Or, if you're talking about something more complex, like an industry trend, use graphs or charts to illustrate key points about it, such as growth rates for specific industries over time or changes in consumer demand based on demographics.

You can also use numbers and percentages in charts when comparing different items or events.

deck properities

Tip 13 - Use Hashtags in your presentation

It’s the era of social media. People are likely tweeting, emailing, or running their entire little business on their phones and sharing every life update on the internet while still doing other chores.

When used correctly, hashtags can: Persuade attendees to share your event on social media, give participants a way to continue the conversation online, and permit you to review tagged comments to evaluate consumer feedback.

You can create a hashtag for your event and use it in the presentation. Promote social media interactions with the hashtag. This will allow you to connect with other users interested in what you have to say!

You can help inspire viewers to share news, ideas, and updates about your presentation by linking this custom hashtag you created. It combines social interaction, event promotion, and word-of-mouth marketing into one.

So if you use social media in your presentation, make sure you promote the hashtag you'll use. This will ensure that people who follow your brand or business see and interact with the hashtag!

Tip 14 - Try out unique presentation templates

We know how hard it is to come up with a good pitch and how hard it is to be creative when you have no time to waste on making something from scratch.

Thanks to online presentation makers like Animaker Deck, creating a presentation online is now easier than ever.

You can access exciting presentation templates with the help of Animaker's online presentation software, hundreds of customizable layouts and branding options, free stock images, properties, transition effects, and animations.

They'll let you get straight to the point and help you win every pitch because they're so easy to use and exceptionally engaging that they'll blow your audience away!

In other words, Animaker Deck handholds you in bringing all your fascinating presentation ideas to life with its one-of-a-kind features and built-in templates, ready for you to use on the go!

Making a presentation can be a daunting task.

The difficulty lies in brainstorming the subject matter, preparing the presentation, and successfully presenting it to the audience. Overall, it is a lengthy and time-consuming process.

A good presentation must be organized and have a logical flow.

Many difficulties are encountered when preparing a presentation. This includes lack of preparation, lack of information about the subject, or worse, lack of interest in learning the subject from an academic perspective, let alone presenting it.

1st , you have to know what you're talking about. You must do your research and be able to explain the topic clearly and concisely.

2nd , you have to make a good impression quickly. You need to get your point across in a way that makes people want to listen—so they don't drift off and tune out!

3rd , your presentation must be not only exciting but also useful. If people don't learn something from your presentation, then it wasn't worth making in the first place!

Sure, you've been doing it for years—but that doesn't mean you're an expert at it. On the contrary, it's a skill that takes practice and dedication to master, and it can be frustrating when things don't go quite as planned.

So if you want to make better presentations every time, implement the above compelling presentation tips and overcome all the difficulties!

That’s all, folks!

We hope you found the above slide Presentation tips very useful, and you will never have to worry about making a presentation anymore!

Now that you know how to make an excellent presentation, it's time to start imbibing these presentation tips in your next presentation and spellbound your audience immediately!

Create a free account with Animaker Deck today to start dominating all of your presentations right away!

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Blog > Tips for good PowerPoint Presentations

Tips for good PowerPoint Presentations

08.14.21   •  #powerpoint #tips.

If you know how to do it, it's actually not that difficult to create and give a good presentation.

That's why we have some examples of good PowerPoint presentations for you and tips that are going to make your next presentation a complete success.

1. Speak freely

One of the most important points in good presentations is to speak freely. Prepare your presentation so well that you can speak freely and rarely, if ever, need to look at your notes. The goal is to connect with your audience and get them excited about your topic. If you speak freely, this is much easier than if you just read your text out. You want your audience to feel engaged in your talk. Involve them and tell your text in a vivid way.

2. Familiarize yourself with the technology

In order to be able to speak freely, it is important to prepare the text well and to engage with the topic in detail.

However, it is at least as important to familiarize yourself with the location’s technology before your presentation and to start your PowerPoint there as well. It is annoying if technical problems suddenly occur during your presentation, as this interrupts your flow of speech and distracts the audience from the topic. Avoid this by checking everything before you start your talk and eliminate any technical problems so that you can give your presentation undisturbed.

  • Don't forget the charging cable for your laptop
  • Find out beforehand how you can connect your laptop to the beamer. Find out which connection the beamer has and which connection your laptop has. To be on the safe side, take an adapter with you.
  • Always have backups of your presentation. Save them on a USB stick and preferably also online in a cloud.
  • Take a second laptop and maybe even your own small projector for emergencies. Even if it's not the latest model and the quality is not that good: better bad quality than no presentation at all.

3. Get the attention of your audience

Especially in long presentations it is often difficult to keep the attention of your audience. It is important to make your presentation interesting and to actively involve the audience. Try to make your topic as exciting as possible and captivate your audience.

Our tip: Include interactive polls or quizzes in your presentation to involve your audience and increase their attention. With the help of SlideLizard, you can ask questions in PowerPoint and your audience can easily vote on their own smartphone. Plus, you can even get anonymous feedback at the end, so you know right away what you can improve next time.

Here we have also summarized further tips for you on how to increase audience engagement.

Polling tool from SlideLizard to hold your audience's attention

4. Hold eye contact

You want your audience to feel engaged in your presentation, so it is very important to hold eye contact. Avoid staring only at a part of the wall or at your paper. Speak to your audience, involve them in your presentation and make it more exciting.

But also make sure you don't always look at the same two or three people, but address everyone. If the audience is large, it is often difficult to include everyone, but still try to let your eyes wander a little between your listeners and look into every corner of the room.

5. Speaking coherently

In a good presentation it is important to avoid jumping from one topic to the next and back again shortly afterwards. Otherwise your audience will not be able to follow you after a while and their thoughts will wander. To prevent this, it is important that your presentation has a good structure and that you work through one topic after the other.

Nervousness can cause even the best to mumble or talk too fast in order to get the presentation over with as quickly as possible. Try to avoid this by taking short pauses to collect yourself, to breathe and to remind yourself to speak slowly.

6. Matching colors

An attractive design of your PowerPoint is also an important point for giving good presentations. Make sure that your slides are not too colorful. A PowerPoint in which all kinds of colors are combined with each other does not look professional, but rather suitable for a children's birthday party.

Think about a rough color palette in advance, which you can then use in your presentation. Colors such as orange or neon green do not look so good in your PowerPoint. Use colors specifically to emphasize important information.

To create good PowerPoint slides it is also essential to choose colors that help the text to read well. You should have as much contrast as possible between the font and the background. Black writing on a white background is always easy to read, while yellow writing on a white background is probably hard to read.

Using colours correctly in PowerPoint to create good presentations

7. Slide design should not be too minimalistic

Even though it is often said that "less is more", you should not be too minimalistic in the design of your presentation. A presentation where your slides are blank and only black text on a white background is likely to go down just as badly as if you use too many colors.

Empty presentations are boring and don't really help to capture the attention of your audience. It also looks like you are too lazy to care about the design of your presentation and that you have not put any effort into the preparation. Your PowerPoint doesn't have to be overflowing with colors, animations and images to make it look interesting. Make it simple, but also professional.

avoid too minimalistic design for good presentation slides

8. Write only key points on the slides

If you want to create a good presentation, it is important to remember that your slides should never be overcrowded. Write only the most important key points on your slides and never entire sentences. Your audience should not be able to read the exact text you are speaking in your PowerPoint. This is rather annoying and leads to being bored quickly. Summarize the most important things that your audience should remember and write them down in short bullet points on your presentation. Then go into the key points in more detail in your speech and explain more about them.

Avoid too much text on your presentation slides

9. Do not overdo it with animations

Do never use too many animations. It looks messy, confusing and definitely not professional if every text and image is displayed with a different animation. Just leave out animations at all or if you really want to use them then use them only very rarely when you want to draw attention to something specific. Make sure that if you use animations, they are consistent. If you use transitions between the individual slides, these should also always be kept consistent and simple.

10. Use images

Pictures and graphics in presentations are always a good idea to illustrate something and to add some variety. They help keep your audience's attention and make it easier to remember important information. But don't overdo it with them. Too many pictures can distract from your presentation and look messy. Make sure the graphics also fit the content and, if you have used several images on one slide, ask yourself if you really need all of them.

example of good PowerPoint slide with image

11. Choose a suitable font

Never combine too many fonts so that your presentation does not look messy. Use at most two: one for headings and one for text. When choosing fonts, you should also make sure that they are still legible at long distances. Script, italic and decorative fonts are very slow to read, which is why they should be avoided in presentations.

It is not so easy to choose the right font. Therefore, we have summarized for you how to find the best font for your PowerPoint presentation.

How you should not use fonts in PowerPoint

12. Do not use images as background

In a good presentation it is important to be able to read the text on the slides easily and quickly. Therefore, do not use images as slide backgrounds if there is also text on them. The picture only distracts from the text and it is difficult to read it because there is not much contrast with the background. It is also harder to see the image because the text in the foreground is distracting. The whole thing looks messy and distracting rather than informative and clear.

Do not use images as a background in good PowerPoint slides

13. Never read out the text from your slides

Never just read the exact text from your slides. Your audience can read for themselves, so they will only get bored and in the worst case it will lead to "Death by PowerPoint". You may also give them the feeling that you think they are not able to read for themselves. In addition, you should avoid whole sentences on your slides anyway. List key points that your audience can read along. Then go into more detail and explain more about them.

14. Don't turn your back

Never turn around during your presentation to look at your projected PowerPoint. Not to read from your slides, but also not to make sure the next slide is already displayed. It looks unprofessional and only distracts your audience.

In PowerPoint's Speaker View, you can always see which slide is currently being displayed and which one is coming next. Use this to make sure the order fits. You can even take notes in PowerPoint, which are then displayed during your presentation. You can read all about notes in PowerPoint here.

a good presentation is where

15. Do not forget about the time

In a good presentation, it is important to always be aware of the given time and to stick to it. It is annoying when your presentation takes much longer than actually planned and your audience is just waiting for you to stop talking or you are not able to finish your presentation at all. It is just as awkward if your presentation is too short. You have already told everything about your topic, but you should actually talk for at least another ten minutes.

Practice your presentation often enough at home. Talk through your text and time yourself as you go. Then adjust the length so that you can keep to the time given on the day of your presentation.

timer yourself to know how long your presentation takes

16. Avoid a complicated structure

The structure of a good presentation should not be complicated. Your audience should be able to follow you easily and remember the essential information by the end. When you have finished a part, briefly summarize and repeat the main points before moving on to the next topic. Mention important information more than once to make sure it really gets across to your audience.

However, if the whole thing gets too complicated, it can be easy for your audience to disengage after a while and not take away much new information from your presentation.

17. Choose appropriate clothes

On the day of your presentation, be sure to choose appropriate clothing. Your appearance should be formal, so avoid casual clothes and stick to professional dress codes. When choosing your clothes, also make sure that they are rather unobtrusive. Your audience should focus on your presentation, not on your appearance.

Choose appropriate clothing

18. Adapt your presentation to your audience

Think about who your audience is and adapt your presentation to them. Find out how much they already know about the topic, what they want to learn about it and why they are here in the first place. If you only talk about things your audience already knows, they will get bored pretty soon, but if you throw around a lot of technical terms when your audience has hardly dealt with the topic at all, they will also have a hard time following you. So to give a successful and good presentation, it is important to adapt it to your audience.

You can also ask a few questions at the beginning of your presentation to learn more about your audience and then adapt your presentation. With SlideLizard , you can integrate polls directly into your PowerPoint and participants can then easily answer anonymously from their smartphone.

19. Mention only the most important information

Keep it short and limit yourself to the essentials. The more facts and information you present to your audience, the less they will remember.

Also be sure to leave out information that does not fit the topic or is not relevant. You will only distract from the actual topic and lose the attention of your audience. The time your audience can concentrate and listen with attention is rather short anyway, so don't waste it by telling unimportant information.

20. Talk about your topic in an exciting way

Tell compelling and exciting stories to make your presentation really good. If you speak in a monotone voice all the time, you are likely to lose the attention of your audience. Make your narration lively and exciting. Also, be careful not to speak too quietly, but not too loudly either. People should be able to understand you well throughout the whole room. Even if it is not easy for many people, try to deliver your speech with confidence. If you are enthusiastic about the topic yourself, it is much easier to get your audience excited about it.

microphone for presentations

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About the author.

a good presentation is where

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

a good presentation is where

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20 Google Slides Tips to spice up your Presentations

Google Slides tips, 20 great tips to push your presentation slide show to the top of the list, make people listen and get your message across clearly, professionally and with style.

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By Lyudmil Enchev

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4 years ago

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a good presentation is where

If you need to make a presentation, you want to give yourself the best chance of success. To sell the product or yourself, to inform, to get your message across – the better the presentation the better the chances. Slide show presentations are a common way of doing this, but they are no less useful for that. They have many advantages, it’s why they are so popular, they can get the information across clearly, concisely, and memorably if done well. One of the most important decisions is which software to use. One option is Google Slides, but the software alone will not a great presentation make. In this article, we’ll give you some tips on how to really spice up that Google Slides presentation to create something you are proud of and more importantly will get the job done.

What is Google Slides?

Google Slides is a specialized presentation program that is part of the Google Drive service and it is free or there is a paid-for business option – G suite.  It is available as a desktop application and also as a web app or mobile app, so it can be used in pretty much any situation by anybody with computer access.

Put simply Google Slides enables anyone to create a presentation and edit it , and significantly can allow you to collaborate with other users in real-time . It is designed for online use and is regularly updated with new, fresh features. Crucially, it is also incredibly easy to use .

You’ve got the resource, you’ve got the concept, so the only question that remains is how do you make it something special? Here are the top 20 design tips to consider when using Google Slides:

Tip 1: Use templates Tip 2: Use plenty of  images Tip 3: Experiment with typography Tip 4: Add diagrams and infographics Tip 5: Get creative with your images Tip 6: Be careful with color Tip 7: Add animated transitions Tip 8: Collaborate with your team Tip 9: Add videos Tip 10: Hold back on the text

Tip 11: Make it a story Tip 12: Make reference Tip 13: Add links Tip 14: Take questions Tip 15: Make notes Tip 16: Add bullet points Tip 17: Make it device friendly Tip 18: Use numbers Tip 19: Finish with C.T.A Tip 20: Don’t extend too much

Tip #1: Use templates

a good presentation is where

The theme of your presentation should be represented by the theme of your slideshow. It will hold everything together.

Unless you are a designer yourself, it can be tricky and time-consuming to design a presentation from scratch that looks the part. The professional designers know what they are doing and give you plenty of options. It isn’t lazy, it doesn’t reflect on your design skills (you aren’t a designer anyway), and nobody questions your creativity.

In actual fact, using the numerous professionally designed templates available on Google Slides does two really useful jobs, if, in fact, they notice at all. Firstly it shows the audience that you know your limits and more importantly, it gives you time to focus on the content of the presentation. It is after all the content that is your principal goal. Plus it gives you extra time to concentrate on your all-important presentation skills.

The templates are all exceptionally designed, and completely and easily editable including the addition of images, layout, color, and background color. Really what more could you need?

Tip #2: Use plenty of  images

a good presentation is where

Presentations need to be visual. We remember images, we understand images, we recognize and associate with images, and we are brief visual creatures. You need to use images, but we wish it was that simple. don’t just throw them in for the sake of it!

The images you use have a huge effect. The key is to use powerful and appropriate images such as photos and illustrations that help you get your message through. Images that emphasize and enhance your words, stoke up emotion and clarify a complex issue, all these images are useful and powerful. They help you deliver what you want, they help you get your message across and you need to get them into the presentation as thoughtfully as possible.

So you know, you want images so then you need to decide on the right ones. Either use your own images previously downloaded or created and saved and insert them or use Google image search. If you use Google’s image search which has a tremendous number of options, we’re talking in the millions here, it isn’t even necessary to download them first, just add them via your browser tab, insert, image, type in keywords and search away then click on your choice and it’s done.

The type of images you add is important and well worth thinking about. Illustrations can show creativity, originality, and imagination. They are great for illustrating more abstract or complex ideas. You can choose between artistic, hand-drawn, graphic, geometric, simple outlines, etc, all will generate a different tone and feel. Photographic images can present reality, credibility, and honesty. With either choice, you can get really creative, grab the attention, hold the attention, and be remembered.

Be aware that heavy files can result in lagging, which is the last thing you need. Run the presentation through, to check it’s smooth.

Tip #3: Experiment with typography

a good presentation is where

If you’ve got great content, and we’re sure you have, why go with a bog-standard font. Let’s get creative and choose the font that will suit your theme, your content, and your style, a font that will catch the eye and set you apart. In Google Slides when you click on a text box you get a font option, including size, color, etc. There is a great range but selecting “more fonts” at the top will direct you to the free Google Fonts service. Here you can get really funky. Don’t be afraid an unusual font can have a wow effect but remember it needs to be readable too. You can add your own custom fonts too.

And that’s not all, clicking on the More option on the menu bar (far right) gives you room to play with the text you have, from the usual rotation, size, text fitting, and positioning to the more interesting drop shadow and reflection options. (including opacity, and translucency slide bars.) These add interest and an extra dimension and look like you’ve really made an effort.

Tip #4: Add diagrams and infographics

a good presentation is where

As with the images above, infographics and diagrams are ideal for presentations. They convey masses amount of information in accessible chunks in a visual way. If you’ve got stats and data or even a complex idea to explain there is little as confusing and frankly dull as long lists of figures or long-winded explanations. This is where the latest craze for infographics really comes into its own.

You can create infographics independently of Google Slides and simply insert it, in the correct spot. Alternatively, you can create a chart or graph, a flowchart, or a diagram straight in Slides, using google sheets or one of the standard menu options. Again these are flexible and editable.

Tip #5: Get creative with your images

a good presentation is where

We’ve already established that you need images, right? If you’ve selected the appropriate powerful ones, now is the time to put in a tiny bit of effort to add a little extra style. Google Slides contains an option for masking images, meaning you can play with the edges, round off the corners, change image shape and add other stylistic elements. These little things make a huge difference so get creative and experiment, you can always undo, the many options by simply clicking on the image, then the Mask image icon (the little triangle).

Tip #6: Be careful with color

a good presentation is where

We all know colors can improve a presentation but it is equally true that they can ruin it too. A tendency to throw colors around willy-nilly can look childish and distract from your main aim, so think carefully.

Colors carry associations and are emotive(be aware that they are also culture-sensitive) and can be a great psychological tool when presenting. But you have to make some decisions about what, where, and how much.

  • Brand Colors – if you’re presenting your brand, colors are a fantastic way of creating a strong flow of identity throughout. You can stick to the exact colors or use tonal variations and still keep the consistency.
  • Bright Colors – catch the attention, but don’t overdo it. Combinations work well, especially regarding images and texts.
  • One dominant color – A theme that eases from slide to slide, when used cleverly focuses the eye and highlights key points.
  • Black and White – a classic for a reason, dramatic yet clear, elegant yet simple, and you can add grey or occasional pops of color that really stand out.
  • Trends of 2022 – colors go in fashions too, check out the most trendy colors and combinations in 2022 .
  • Gradients – Gradients and color transitions are very popular.
  • Backgrounds – full or part, transparent or semi-transparent, plain, pattern or texture – background really help draw the eye to a particular section. You can also add your own.

Google Slides makes it easy to edit colors into your work, the difficult bit is making the decision in the first place.

Tip #7: Add animated transitions

a good presentation is where

The visual effect given when moving from one slide to the next, transitions is one of the simplest methods of adding a professional feel to the overall presentation. In Google Slides, just click on the “Transitions” button on the menu and choose from the many options available. The rule of thumb is to find one you like and stick to it during the whole presentation, there are lots of options but don’t be tempted to mix them up. A great transition will keep the interest and create a dynamic flow, a cacophony will distract.

It’s worth noting you should try to keep the number of slides and therefore transitions as low as possible, too many slides is too much movement and not enough focus.

Tip #8: Collaborate with your team

a good presentation is where

A great advantage of Google Slides is that as it’s online, anyone with permission can see where you are at with the design and even edit it. If you are working with a design team or content writers this is ideal, if you want another opinion it’s a great option too. Another set of eyes can offer insights, and advice, and often see mistakes that you haven’t even noticed. And always get your presentation proofread to avoid potential embarrassment, the last thing you need is to be talking over a glaring typo, hours spent putting together a great presentation can be lost in an instant.

All edits are tracked by the user and indicated by color coding and you can give various levels of permissions. With a revision history that tracks changes to the presentation.

Tip #9: Add videos

a good presentation is where

It may be appropriate to do something a little different and add a video, it will cause a stir. If you think this is an option that will add to your presentation and isn’t just there because you can do it, then it’s easy to do in Google Slides.

By clicking on “Insert” then “video”, you can add either form your own saved video to your Google Drive account or search YouTube videos. Be sure to watch the video before embedding it, you don’t want an embarrassing surprise. Then edit or format your video as you wish, you can change position or size and playback options, it’s easy but a great way of impressing the audience.

Tip #10: Hold back on the text

a good presentation is where

Your presentation is an aid to your speech, a guide, and in addition, it is not a document to be read. A text overload will do one of two things either people will focus on the writing and you’ll lose their attention, or worse you’ll lose them altogether and they’ll focus on neither.

The rule is to be brief, the shorter the better. Strong impacting, emotive, emphasizing, provocative – these are the words you are looking for, nobody wants long explanatory texts (that’s what your images are for).

Experts recommend up to six words per slide is enough to gain the attention and get the audience to listen to what you have to say.

Tip #11: Make it a story

a good presentation is where

We are surrounded by stories from the earliest fairy tales of childhood to the binge-watched Netflix dramas of present times. If you want your presentation to really strike a chord, storytelling is the way to go. Stories, anecdotes, and personal snippets all will allow your key communicative aim to be understood. They also give you a chance to show your personality, humor, humility, experience, and knowledge, and liven things ups.

The slide show is used as a guide through your story, a background that will hold the key concepts and arguments, keep them clear, and hold the focus. But essentially they supplement and add whilst you do the work.

Tip #12: Make reference

a good presentation is where

By referring to current events, and culture you kill two birds with one stone. Firstly, the audience can relate to your message and can link your ideas to what they are familiar with. Secondly, it keeps things topical, relevant, and up-to-date and that includes the images of you. It forms a vital link with the audience, you are part of them and not apart from them.

But beware you need to know your stuff, what you may think is topical could fall on deaf ears. Research and know your audience, think of age and cultural differences – you don’t want your witty observation to fall on stony ground. And everything should be focused back on your main point, link it to the presentation.

Tip #13: Add links

a good presentation is where

Links will enable people to lookup more detailed information, links will also show you’ve done your background, links look academic, and links can add a level of professionalism.

With Google Slides there is a research tool, which makes it simple to add links to websites but also to images or additional files in your Drive account. A very useful way of allowing you to be brief and focused but supplying all information that is needed. You can even type into the Google Slides to search for relevant images and sites.

Tip #14: Take questions (often)

a good presentation is where

Don’t wait until the end to invite questions, people often forget what they were going to ask or are just desperate to get to the free buffet! Questions should be invited throughout, interaction is good, and it makes the audience feel part of the process. In a physical presence in a meeting room or conference hall, this should be scheduled into your time, it is easy to forget and move on.

Google Slides has a Presenters notes section that only you can during the presentation, this is an excellent place to remind yourself to ask for questions.

If your presentation is virtual then Google Slides can create a link for you to send to your audience. Through this link, the viewers can post questions which then appear in the box. An excellent way of increasing active viewing.

Tip #15: Make notes

a good presentation is where

As we’ve established your slide show is not a complete presentation, your skills are absolutely vital. You need to be prepared for the pressure and the performance. Google Slides provides a “Presenter Notes” option where you can create a guide for each slide, or a script if you wish. There is a good chance you will forget something or get lost at some point unless you really know your stuff – and even then it’s more than possible.

When you start your slide show select “Present” and scroll to the bottom of the screen. Click on the gear icon and open your written notes. The notes open in a separate window, so you need to arrange your setup so you have different screens meaning the audience doesn’t see the notes. The notes follow the slide you are on, forwards or backward, and at whatever speed you are working.

Tip #16: Add bullet points

a good presentation is where

In an article, proposal, or report, bullet points are great, they break up texts, highlight key points, and make scanning easier but these are text for reading. A presentation is not for reading. You need to explain the slides, the bullets don’t. If it’s worth a bullet point it’s worth a slide of its own. Don’t patronize your audience with obvious point breakdowns when a few words will do the trick. If they need a breakdown, or explanation add a link.

Tip #17: Make it device friendly

a good presentation is where

You may well be using your presentation slide show in a very standard, typical way, perhaps projecting it onto a screen behind you from your laptop. Remember Google Slides is online so you can access it from a mobile device or tablet. This means that it is possible to cast from your device to a screen. You don’t necessarily have to carry around your laptop for your presentation.

It is also great for working on your presentation remotely, where ever you may be. You get a great idea on the train, take out your phone and access your presentation.

It’s also worth bearing in mind that others can access your presentation from their device too, so remember when doing the design that your presentation needs to look at the part on the small screen.

Tip #18: Use numbers

a good presentation is where

Numbers add clarity, help the listeners know where you are, act as a guide through the process, and make it feel like you are progressing. If you number each slide there is a sense of drawing to a goal, it’s a simple rule but one of the best. They take seconds to add on Google Slides and are proven to help.

Tip #19: Finish with C.T.A

a good presentation is where

A call to action is a great way to finish. It has the dual function of closing the presentation and opening the next dialogue. Devote a whole slide to it, make it provocative, you want this part to be remembered.

Thank your audience, of course, it pays to be polite… but please don’t waste a slide on this. Your ending needs to be dramatic and memorable. The questions you need to pose at the end of your presentation, and the questions the audience needs to be asking themselves is… what now? Tell them what you want them to do – directly.

Tip#20: Don’t extend too much

a good presentation is where

We’ve left it to the end, it’s so important but be brief. Nobody will thank you for needlessly extending, you sat in presentations yourself and you know exactly what everybody is thinking. Let’s get this over and done, yes? This is what the experts say and who are we to argue.

  • Ten key slides  – Seems harsh and obviously, it’s only a guide but it’s a good guide. This is the optimal number of slides in a Slide Show presentation, as most people don’t cope well with more than ten key ideas in one session.
  • Twenty minutes – If your presentation talk is planned for 20 solid informative minutes it’s plenty. You can have a brief intro (but keep it brief) and clearly, it’s flexible for additional questions and discussions but your actual presentation time should be around 20 minutes.

Presentation construction and the presentations themselves are not necessarily dull. These key tips are both general and Google Slide specific. The idea is to create something that will wow your audience, look professional, create a buzz, and most importantly of all – achieve your main goal. Substance and style rather than one over the other.

You and your design are a team, working together to get the information and message across. The design should, of course, look the part and these tips will help you there – but it shouldn’t dominate.

You are a focal point too, and here are some things to remember:

  • Have energy – if you are not enjoying it, no one will.
  • Practice – eye contact, voice, and gestures, they all go a long way to selling the message and keeping people with you. Practice in front of a mirror, in front of friends and family, even a pet -it makes a difference when you do it in front of an audience – you’ll get the feel.
  • Prepare – double-check the equipment, and proofread the presentation (better get it to proofread).
  • Feel Comfortable – get there in good time, check the room and facilities, wear clothes you feel good in, it all helps your confidence.
  • You can’t please all the people all the time – remember some people will always be bored, and won’t react, hit the majority and you’ll be fine.

These Google Slides tips are exactly that tips, you use what you want, what you think will work for you, and you will work for your audience. The Slides will help, they are the magic wand but you are the one waving it and speaking the magic words.

You may also be interested in these related articles:

  • 35 Free Google Slides Infographic Templates to Grab Now
  • 39 Free Google Slides Templates For Your Next Presentation
  • 70 Inspiring Presentation Slides with Cartoon Designs

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Lyudmil Enchev

Lyudmil is an avid movie fan which influences his passion for video editing. You will often see him making animations and video tutorials for GraphicMama. Lyudmil is also passionate for photography, video making, and writing scripts.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:


Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.


This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.


As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.


When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Do You Have What It Takes to Give a Great Presentation?

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a good presentation is where

Three skills anyone can learn.

Great presentations are all about how well you engage your audience. Here are three ways to do that:

  • Be balanced: Strike the right balance between structure and improvisation during your presentation. Rather than preparing your content in a narrative form, take the time to segment it by topic. Leave room to respond to your audience’s immediate needs, even if that means going off script for a while.
  • Be generous: You goal should be to offer your audience something of value. Let this  principle guide the content you choose to present.
  • Be human: Rehearse to familiarize yourself with your content, but do not memorize it. If you go blank for a moment, don’t apologize and act flustered, just pause, take a breath, collect your thoughts and continue on. Your audience wants you to be relatable.

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Have you ever seen a really great presentation? Honestly, they’re pretty rare.

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  • Michael Foley is an educator and coach, and founder of Clarity Centra l, a communications training and consulting firm based in Chicago. He is also an adjunct lecturer of leadership at the Kellogg Graduate School of Management at Northwestern University.

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by Tom Rielly • May 12, 2020

a good presentation is where

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

Example slides showing how a short title is easier to grasp than a long one

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

Example slides showing how a single image is more powerful than a cluttered slide

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Examples slides showing how it's better to convey a single idea per slide vs a lot of text

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

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12 mistakes that can doom your presentation to failure.

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Sales. Believe it or not, most of us are in the sales business.

Courtroom attorneys, both prosecutors and defense lawyers, are in the sales business. Their product consists of arguments for or against the defendant.

University professors are in the sales business. Their products are knowledge and thinking skills.

Consultants and corporate trainers are in the sales business. Their products are competence and proficiency with everything from how to lead a team to how to operate a complicated machine.

Whatever your job is, you can be sure that it involves sales—persuading people to adopt fresh perspectives, embrace new methods, rally around a common cause.

In all of this, Terri L. Sjodin is worthy of attention. An expert in advancing the persuasive presentation skills of professionals, Sjodin is a New York Times bestselling author ( Small Message, Big Impact ), and a respected researcher. For her latest book ( Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes ), she conducted a multi-year study drawing on the experiences and observations of more than 5,000 business and sales professionals. Her expertise has been featured by many media outlets including the Today Show, Bloomberg News, CNN, CNBC, and Fox Business, as well as many industry podcasts.

Quoting the philosopher Seneca as saying, “Luck is when preparedness meets opportunity,” Sjodin explains how that view applied to the research she conducted during the Covid pandemic.

“ We used the lockdown to our advantage and captured data that has revealed insights unique to presenting during that challenging time,” she says. “We learned more about how to navigate specific obstacles in virtual presentations.”

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A lot of professionals were great at in-person customer interactions but had to adapt to virtual presentations via video platforms when the pandemic hit. What were the biggest challenges of that transition?

“Ultimately, virtual meetings can’t provide all the benefits of face-to-face meetings, but they are scalable and can save you and your prospects time and money,” Sjodin says. “Some people simply feel awkward and uncomfortable using this technology. A common confession is, ‘I’ve been presenting for years. Why is this so difficult?’ The reason it’s daunting is because we are merging the art of presenting, the science of selling, and the modern tools of technology. It’s a lot to juggle all at once.”

Sjodin says that for some people, learning to master this technology is a lot like learning to drive a stick-shift automobile after years of driving with an automatic transmission.

When people are preparing for important presentations, what questions should they be asking themselves to ensure that their message and delivery are effective?

Terri L. Sjodin

“The best game plan is to do your homework early in the process, while keeping the end goal in mind,” Sjodin says. “Preparation is the best way to avoid ‘winging it.’ That might seem obvious. The truth is that many people, for various reasons, simply fail to prepare or don’t have a strategy to prepare effectively.”

Consider a meeting you have on your calendar right now and ask yourself a few key questions. What is my intention for this meeting? What am I trying to accomplish? Who are the listeners? What’s the audience size?

In the information-persuasion balance, what seems to be the key to driving a presentation to a prospect’s decision or conversion?

Sjodin says being overly informative was one of the highest ranked mistakes self-identified in her research study. “Information in and of itself doesn’t drive conversion,” she says. “The key is to get clear on the goal of being persuasive. What do you want to have happen as a result of this meeting or presentation?”

By design, a persuasive presentation has a specific intention. The speaker wants the listeners to act based on what they’re hearing. Sjodin suggests asking yourself this question: “Did I build a compelling case for my message?” She says professionals in need of results are best served when they craft presentations that are both persuasive and informative. “This seems simple, but, trust me, nobody complains that a talk was overly persuasive. They complain about the data dump.”

A challenge many speakers face is how to establish their own credibility without distracting from the product service, or cause they are championing. Sjodin has some suggestions on how to address that challenge.

“When a presentation is filled with vague assertions and imprecise data, speakers lose credibility,” she says. “Credibility is essential. Without it, a prospect has little reason to buy into your proposal.”

Her research results showed that sales professionals who committed the mistake of providing inadequate support consistently failed to establish credibility with the listener through their personal experience or data quality.

“A potential customer will evaluate you and your information before deciding whether to believe you,” she says. “Personal credibility speaks to your experience, education, background, industry knowledge, and field work. If you are new to an industry, it’s tough to sell your experience. Your chances are better if you sell your work ethic and scrappy mindset instead of your ability to advise listeners on how to do something they have been doing for the past 20 years.”

In her research, Sjodin found that many sales professionals confessed that they “conclude but do not close.” Where’s the disconnect? What’s her advice to them?

“ The close is the specific call to action you want your listener to take after hearing your message,” she says. “A conclusion is a wrap-up of what you just said. Some people avoid closing altogether because they don’t want to risk hearing ‘no thanks, not interested.’ The fear of rejection makes closing feel uncomfortable, so they just skip it altogether.

Closing doesn’t need to be scary, she says. “All you are doing is inviting your listener to choose to move forward in some regard.

Delivering a persuasive presentation requires the ability to close. “Persuasive presenters are always prepared to ask for a next step, or commitment—it’s what they’re there to do,” she says. “If you have met with numerous prospects but haven’t completed many transactions, ask yourself, ‘Do I close, or do I conclude?’ One generates action; the other gives your prospect the option of doing nothing.”

What’s the role of storytelling in making a compelling sales presentation, and what’s the key to doing it well?

It’s Sjodin says it’s the presenter’s responsibility to build and deliver an interesting message. You might think your data is interesting, but that doesn’t mean the audience will. This is where storytelling plays a role.

“Boring presentations are unfortunately a common occurrence,” she says. “Multiple factors can contribute to a dull, tedious, and tiresome talk, including low presenter energy, an overall lack of creativity, and an absence of storytelling and other entertaining elements.”

Sjodin says the key to effective storytelling is to put yourself in the seat of a skeptical listener and ask whether your message is intriguing and thought-provoking. “If a small, persistent voice tells you that it’s boring, it probably is. Can you find a story that could bring this issue to life in a more dazzling way?”

Death-by-PowerPoint still seems to be a common mistake made by speakers and presenters. Sjodin offers advice on using visual aids effectively.

“Visual aids can significantly enhance a presentation when used effectively,” she says. “They are not designed to be a crutch to help get a person through their content. Remember, you are the star, and the visual aids are the bit players. They are there to enrich the message and say something visually that you can’t communicate in the same way verbally. Tragically, most presentations are dominated by text and bullet points and do not visually create a wow factor.”

Does making a sales presentation mistake matter?

“In today’s competitive market, everybody sells something, whether it’s a product, a service, a cause or even when selling themselves on a job interview or for a promotion,” Sjodin says. “One of the most surprising initial insights in the research study was that 92% of participants reported feeling that making a sales presentation mistake has or probably has impacted moving a transaction forward or achieving their goal. That is a big number! So does it matter? The research results say yes!”

Rodger Dean Duncan

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  • The CW Losses Decline By $50M In Q1, But Parent Nexstar Flags Concern About A National TV Ad Sector That Is “Not In A Positive Place”

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The CW ‘s losses fell by $50 million in the first quarter and parent Nexstar Media Group still expects the network to turn a profit by next year, but CFO Lee Ann Gliha offered investors some reason for caution.

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Excluding political spending, advertising declined 7% in the quarter ended March 31 compared with the same period in 2023, the company said. The negative effect of the high-interest-rate environment, among other challenges, took the blame for the dip. Total revenue inched up 2% to $1.28 billion, roughly in line with Wall Street forecasts, while earnings per share came in well ahead of expectations, at $5.16 compared with $2.97 in the year-ago quarter.

The $50 million reduction in losses at The CW represents about half of the projected $100 million in loss reduction for all of 2024, execs said, with the slowdown in the latter half of the year chalked up to various cyclical factors.

Asked about programming trends, Gliha noted that The CW has been in an active mode, especially in live sports. The network is not staging an upfront presentation alongside most broadcast peers, but a number of its executives will be in New York next week as the 2024-25 schedule is announced.

“We’ve tried to put on some programming that is not just focused on the 18-to-34 demographic but more focused on the broader demographic of The CW and that has benefited it,” Gliha said. In the first two quarters of the 2023-24 broadcast year, the network recorded sequential audience growth in prime time, though 2023 was impaired by the dual strikes. “We feel good about it and we think it will continue to do well for the rest of the year because some of the sports programming that we’ve announced but haven’t yet gotten on the air will be on the air later this year.”

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How-To Geek

Do cheap wireless hdmi adapters actually work i tested games, movies, and presentations.

Can you trust them for gaming and high definition streaming?

Key Takeaways

  • Wireless HDMI adapters work well for movies and streaming, offering decent image quality without tearing or artifacts.
  • Latency is not ideal for gaming, making gameplay frustrating.
  • Wireless HDMI is perfect for presentations, providing practicality and convenience for meetings and events.

Wireless HDMI seems like magic: no more cables from your laptop to your TV or projector; no Chromecast Apple Airplay, or other screen sharing apps to set up; no compatibility problems if your devices aren't in the right Windows, Android, or Apple ecosystem. But how well does it actually work?

How Does Wireless HDMI Work?

Wireless HDMI does just what it says on the tin. You receive two dongles with standard HDMI sockets , one to transmit and one to receive a HDMI signal. Plug one end into your computer or gaming console and the other into your TV, monitor, or projector, and they are supposed to "just work" by sending sound and video from your device to your screen, just as if there were a cable there.

The generic, unbranded adapters I'm using cost about $70 on Amazon , and they look like this:

The wireless HDMI Adapters as they arrived: a nice case, and some handy accessories.

At one end, the HDMI plugs, and on the other, a USB plug to provide extra power for them to transmit their signal. If your device can't supply enough power to the USB port, it can be plugged into a USB phone charger instead. Once they're plugged in, they automatically find each other and start working. There is no need to pair them or perform any additional setup.

Above you can see my wireless HDMI adapter set up and ready to receive video.

These adapters are sold under a number of different brand names by different online vendors, so, like a lot of other cheap Amazon gadgets, you'll need to go by their appearance, not their product label. While there's a number of more expensive wireless HDMI adapters available on Amazon (some from more widely known and reputable brands), I wanted to see what the absolute cheapest option could do. After all, I plan on using these adapters while traveling, and don't want to risk leaving something expensive plugged into the back of a hotel TV.

Testing Conditions

To perform these tests, I'm using a Windows 11 computer that is about 2.5 meters away from my 1080p TV, with a couch in the way for good measure. Before testing, I checked that the wireless HDMI adapters worked with some other devices, including an Apple MacBook and an Xbox Series S, to confirm that they worked with a variety of devices.

Wired HDMI will always have far superior quality than any wireless version, so this is a practical test to find out if wireless HDMI is useful, not a quality comparison.

Wireless HDMI for Movies and Streaming: Pretty Good!

I tested this by watching 1979's Alien on Blu-ray at 1080p. Alien is my go-to film for these kinds of tests, as there's a lot of dark corridors and contrast, if the quality is too bad it'll be hard to see what's going on.

Switching back and forward between wired and wireless HDMI, there was some blurring, but it didn't bother me from a reasonable viewing distance . There was no tearing or weird screen artifacts. Latency is not really an issue for movies and streaming (so long as the audio and video are in sync) and there didn't seem to be any noticeable issues with the overall frame rate and quality.

While I wouldn't use Wireless HDMI for my home cinema, it's perfectly fine for watching a streaming movie in a hotel, or viewing some home movies from your laptop on a bigger screen.

As you can see, the image quality for a high definition movie is quite reasonable.

One real bonus is the wide compatibility. I've had no small amount of trouble trying to share video to a TV in a hotel using various wireless standards, only to find that it doesn't work. HDMI is pretty much just HDMI, so these hardware adapters work with everything (so long as I can reach behind the TV to get to the socket).

Wireless HDMI for Gaming: It's Doable (Just)

Now the most important test: Gaming. For these adapters to be effective, the latency (the time it takes for the video signal to reach the TV) needs to be very low, as playing games isn't fun when it takes a few moments for your input on the controller to show up on the screen.

Disappointingly, latency was a problem here. Even dropping the resolution to 720p (let's face it, no one wants to go any lower) didn't help a lot. As you can see above, the visuals are washed out, blurry, and far from ideal.

Interestingly, the video quality and frame rate seemed worse when gaming than when watching a movie, rendering the usually visually striking Horizon Zero Dawn an ugly mess. This may be because of a difference in frame rate : while movies are presented at 24 frames per second, games are usually expected to run at 60 frames per second, and anything less is considered suboptimal. To transmit more frames, the quality appears to suffer. So, if you must use wireless HDMI for gaming, you'll probably want to stick to something with a slower pace, like turn-based strategy or point-and-click adventures.

Wireless HDMI for Presentations: Perfection

We've discussed video quality already, and most presentations aren't made to the standards of a Hollywood film, so we don't need to worry too much there. If wireless HDMI is good enough for watching movies, it's good enough for PowerPoint presentations .

It's practicality that wins out here. Work presentations are usually made on a big TV on a wall or from a projector sitting on a meeting table. Getting a cable from there to your laptop usually means creating a trip hazard, or moving your laptop closer so that you have to strike a yoga pose to reach for the keyboard and move to the next slide. Wireless HDMI adapters solve this perfectly: plug them in, and put your laptop wherever you want it. It's also great for events and conferences where different presenters might need to quickly connect with a variety of different devices.

Final Verdict

Would I buy these again? That depends on whether I am planning on doing much travel in the near future. These adapters are great for getting around inconvenient screen placement and for short-term use, but they aren't really practical for gaming, and the reduction in quality is enough that I'd rather just run a longer cable (and maybe drill some holes in the wall) if necessary for my home cinema.


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