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Financial Services Business Plan

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Green Investments

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Green Investments (GI) is a financial service company that focuses on stocks of environmentally responsible companies. The Washington-based L.L.C. is lead by Sarah Lewis and Steve Burke. GI uses financial research purchased from Bear Stearns and in-house environmental responsibility analysis to make recommendations to clients.

Services GI has developed a criteria-based marker system which is easy and effective in evaluating a wide range of different companies on their environmental impact. Only financially prudent/performing companies are evaluated, ensuring that its recommendations make both financial and environmental sense.

Competitive Edge GI will leverage the proprietory evaluation system to quickly gain market share. The system is convenient and based on extensive research, providing a streamlined overview of the environmental performance of the companies.

Market GI will concentrate on the unserved niche of environmental investing within the financial services market. GI faces indirect competition from environmentally responsible mutual funds, which do a similar job in assessing a company’s environmental performance but do not allow for investing in individual equity.

Management Team GI is lead by two experienced managers, Sarah Lewis, and Steve Burke. Sarah has a masters degree in environmental studies and has worked for the Environmental Protection Agency where she was responsible for preparing environmental impact statements. Steve has an MBA and has worked for Salomon Smith Barney where he developed an extensive amount of networking contacts.

GI addresses a previously ignored niche of the financial services market. GI will generate $230,000 and $261,000 in sales in year two and three respectively.

Financial services business plan, executive summary chart image

1.1 Objectives

  • To become the premier environmental investment firm.
  • Attract more people into making investments based on environmental actions of the prospective companies, in effect raising the awareness of and supporting investments in companies that act on environmental concerns.
  • Continue to drive down the costs associated with investment research as it relates to environmental criteria.

1.2 Mission

Green Investments’ mission is to become the premier financial service organization that makes investment in companies with outstanding environmental records and practices. Green Investments, through comprehensive research and well thought out and verifiable marker criteria will be able to identify sound environmental investments. By offering the highest level of services, Green Investments will succeed as a company as well as have a positive impact on our environment.

1.3 Keys to Success

  • Develop a workable, accurate set of environmental markers for a wide range of environmental impacts a company faces.
  • Purchase high-quality financial performance investment research, recognizing that there is no value added for Green Investments doing this research themselves.
  • Price the service so that there is a good profit margin while remaining competitive.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Green Investments is a Washington-based financial service company that is concentrating on the niche of environmentally responsible companies. The company is owned by Steve Burke and Sarah Lewis. It has been formed as a L.L.C.

2.1 Start-up Summary

The following equipment will be needed for start up:

  • Phone system (5 line).
  • Workstation computers (4), back end server, DSL Internet connection, and laser printer.
  • Office furniture, meeting room and waiting room furniture.
  • Monthly service charge for Bears Stearns software.
  • Fax machine, copier, lighting, and assorted office supplies.

2.2 Company Ownership

Steve Burke and Sarah Lewis equally own Green Investments. While they initially were going to create a S Corporation as the business formation, they decided to form as a L.L.C. as a means to avoid double taxation found with a corporation yet realizing the benefits of personal liability avoidance.

Green Investments is a financial service company that offers investment advice specifically for stocks. GI purchases fiscal performance research from Bear Stearns, one of the highest respected firms in the market. In addition to solid financial performance criteria, GI has developed a set of environmental markers by which it can analyze and grade the attractiveness of the environmental impact that a company has.

As mentioned earlier, the economic performance of a company is rated by the financial firm Bear Stearns. Green Investments purchases Bear Stearns research based on recognition that there is no value added to do this research. The confidence of the research is quite high because of the firm performing it. If Bear Stearns’ research or another firm of comparable quality was not available Green Investments would have to rethink the decision to farm out this research.

Green Investments has developed a comprehensive set of environmental markers for which a company and their environmental impact can be evaluated. The following areas are evaluated:

  • Energy usage
  • Water usage
  • Recycling program
  • Paper consumption and procurement
  • Chemical cleaning usage
  • Ground maintenance impact
  • Formal environmental policy
  • Recycling rate

All of the markers include current, next stage, and long run benchmarks.

Green Investments takes the list of recommended investments from Bear Stearns and then applies environmental marker criteria to narrow the list down. The result is a list of possible investments (stocks) that are recommended because of their fiscal and environmental performance. Green Investments attempts to make evaluations of companies in a wide range of sectors allowing the customer to make the choice as to what type of company/industry that they would like to invest in.

Green Investments’ service charge is similar to a typical brokerage fee system based on a percentage. While Green Investments is a bit more expensive than other standard financial services companies because of the additional research required, the variance is not that material, particularly to customers that want good performing stocks but only want to invest with environmentally sound companies.

Several recent well respected studies indicate that “green” stocks are not inherently under performing. Actually it is just the reverse, companies that make decisions with environmental considerations in mind generally perform better.

Market Analysis Summary how to do a market analysis for your business plan.">

Green Investments has identified two distinct groups of target customers. These two groups of customers are distinguished by their household wealth. They have been grouped as customers with <$1 million and >$1 million in household wealth. The main characteristic that makes both of these groups so attractive is their desire to make a difference in the world by making investment decisions that take into account environmental factors.

The financial services industry has many different niches. Some advisors provide general investment services. Others will only offer one type of investments, maybe just mutual funds or might concentrate on bonds. Other service providers will concentrate on a specific niche like technology or socially responsible companies.

4.1 Market Segmentation

Green Investments has segmented the target market into two distinct groups. The groups can be differentiated by their difference in household wealth, households of <$1 million and >$1 million.

  • <$1 million (household worth): These customers are middle class people who have a concern for the environment and are taking personal action through their choosing of stock investments based on companies with both strong economic and environmental performance records. Because these people do not have an over abundance of money they choose stocks that are of moderate risk. Generally, this group has 35%-45% of their portfolio in stocks, the remaining percentages in other types of investments.
  • >$1 million (household worth): These customers are upper middle class to upper class. They have amassed over $1 million in savings and are fairly savvy investors (themselves or the people they hire). These people are generally concerned about the rate of return of their investments but also have environmental concerns.

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  • Vehicles are chosen with environmental concerns in mind. This means they are unlikely to own a SUV, they may in fact be one of the first adopters of the new hybrids (gas/electric vehicles).
  • Many of the people commute by bike, car pool or use public transportation when possible.
  • Active recyclers, both at work as well as at home.
  • Retail purchases are made with environmental concerns in mind.
  • A higher percentage of these people relative to the general population are vegetarians.
  • For recreational sports, particularly outdoor sports, the people are more likely to enjoy hiking, XC skiing, and other human powered activities instead of golf, downhill skiing, snowmobiling, and jet skiing, all sports that are destructive to the environment.

Financial services business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Green Investments has chosen the previously mentioned target market segments because of the ideological beliefs and the fact that these beliefs translate into the customer groups needing services that Green Investments can provide. While the people can always purchase shares of an environmentally responsible mutual fund, a way that they can exercise their beliefs, mutual funds are just one type of investments. The downside of investments are their relatively low rate of return (relative to good stocks) and the inability to receive personalized service and the ability to make custom choices beyond the type of mutual fund.

Therefore, Green Investments has chosen these specific customer segments because it is a market group that has unmet needs. These groups have the money and willingness for an environmental investment, yet their only current choice is a mutual fund. Green Investments has chosen to distinguish the two market segments by household worth since this characteristic provides useful behavioral information regarding the different people.

4.3 Service Business Analysis

Green Investments participates within the financial service industry. This multi-billion dollar ($14.8) industry services a wide range of people and companies with financial services such as investments. There are many different types of investments offered including but not limited to:

  • Treasury bills
  • Stocks, mutual funds
  • Insurance policies

Within the industry, customers are served by a wide range of service providers including:

  • Large national firms such as Merrill Lynch or Charles Schwaab
  • Individual firms
  • Online brokers

Buying decisions are often based on who you know or familiarity that the person may have with a specific company. Most of the service providers can provide a similar menu of investment options.

Fee structures vary from firm to firm. Many are percentage based on the amount of money the client investments. Some firms charge hourly rates while other firms charge a quarterly management fee. The fee structures are set in stone for some service providers while others take a more flexible approach and are willing to work with the customer to set up special arrangements.

4.3.1 Competition and Buying Patterns

Green Investments has no direct competitors that offer environmentally sound stock investment services. All of the current environmental investment options are mutual fund based. Examples of this type of mutual funds include Janus, Citizen Funds, Sierra Club Environmental Fund, and Portfolio 21.

Other competitors that Green Investments faces are the typical range of financial advisors. These indirect competitors provide customers with a wide range of different investment options. They could always place an investment order for a specific company, but these specific competitors do not do any independent research on the environmentalism of different companies.

Strategy and Implementation Summary

Green Investments will leverage its sustainable competitive edge of independent environmental research based on a custom set of criteria based markers for an objective measure of a company’s dedication to environmentalism. The competitive edge will be marketed by using the mantra of “think globally, act locally.” This marketing slogan will encourage people to do their part in regards to helping the environment through responsible investing. The sales campaign will rely on metrics that indicate environmental investments can and do outperform the S&P 500 Index.

5.1 Competitive Edge

Green Investments’ competitive edge is the environmental marker criteria that when applied indicates which economic performing companies with solid environmental commitments. The markers are effective for extremely valuable for several reasons:

  • Meaningful: They are based on extensive research, providing a streamlined overview of the environmental performance of the companies.
  • Context-based: Allows a high degree of comparability with similar businesses.
  • Convenient: Far easier to use than large scale internal audits.

The key here is the fact that an objective, easy to apply, and accurate measurement system has been developed to provide environmental analysis for any company that has the markers applied to them. No one else offers this type of service as an information source for the decision making process of stock investments.

5.2 Marketing Strategy

“Think globally, act locally.” This well known and concise mantra simply suggests everyone should do their part. Green Investments services allows people to make investments based on their conscience. So many people want to do good but are unsure how to. Green Investments’ services allows people to do the right thing, with no real cost relative to the other options. Green Investments’ returns are better than the S&P 500 Index.

The marketing effort will concentrate on Green Investments’ ability to empower people to make a substantial difference in this world while getting a great return on their money. Green Investments will use magazine advertisements and community based marketing (networking, sponsorship and participation in seminars) to increase visibility for Green Investments and the services offered. The advertisements will be a steady way that people will become aware of the investment options as well as some visibility for the company itself. The community involvement implicitly accepts the premise that good business relies on networking (inter relationships, both business and personal) to be a significant source of business and good will. Green Investments will participate in numerous on-topic events and seminars that will display them as experts as well as give them a podium to describe the different services.

5.3 Sales Strategy

The sales strategy will rely on using quantitative evidence the recommended companies outperform the S&P 500 Index. In 1999-2001, Green Investments’ chosen companies outperformed the index by 2.4%. This is a significant amount. The sales strategy will concentrate on that by making smart green investments, you can achieve better then average returns on your money. A sales packet will be assembled and distributed to prospective customers that shows the better than average historic returns that Green Investments recommended companies enjoy.

5.3.1 Sales Forecast

Financial services business plan, strategy and implementation summary chart image

5.4 Milestones

Green Investments has identified several milestones which will act as ambitious yet achievable goals for the organization. By establishing the goals, the need to reach them will develop an implicit incentive for all organizational members to work hard to achieve the milestones.

  • Business plan completion: The business plan is the roadmap for the organization. There is value in the process of the writing of the business plan, forcing the writers to analyze a multitude of issues.
  • First account of over $1 million invested: This would be a significant amount of money for an individual account and the organization will strive to achieve many of these customers.
  • Profitability: An eventual necessity.
  • Revenue of $250,000: With the achievement of this milestone and the previous one, there will be a clear reaffirmation that the business model is successful.

Financial services business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Green Investments will be lead by the founding team of Sarah Lewis and Steve Burke. Sarah has an undergraduate and Masters in environmental studies from the University of Burlington. After Sarah obtained the degrees she moved to Washington DC where she worked for the Environmental Protection Agency (EPA) for four years, performing environmental impact statements for a variety of industries, companies, and projects. Sarah was also a project manager for Janus in their evaluation department where they performed company wide environmental assessments of companies that were perspective investments for the fund.

The other member of Green Investments management team is Steve Burke. Steve hails from a financial background. Steve has an undergraduate degree in Finance from Seattle University and a MBA from the University of Washington. After school Steve went to work for Salomon Smith Barney in their investment department for eight years.

7.1 Personnel Plan

  • Sarah: Company research, development of markers, sales.
  • Steve: Sales, accounting and finance, account management, and marketing.
  • Account manager: Customer support for their investment accounts.
  • Administrative assistant: Assorted odd and ends.
  • Bookkeeper: Handles the day to day accounts receivables and payable duties.
  • Research assistant: Assisting Sarah on her research.

The positions will be phased in on an as needed basis. Please review the following chart for personnel forecasts.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important Financial Assumptions.

8.2 Break-even Analysis

The Break-even Analysis is shown in the following table and chart.

Financial services business plan, financial plan chart image

8.3 Projected Profit and Loss

The following table will indicate Projected Profit and Loss.

Financial services business plan, financial plan chart image

8.4 Projected Cash Flow

The following table and chart will indicate Projected Cash Flow.

Financial services business plan, financial plan chart image

8.5 Projected Balance Sheet

The following table will indicate the Projected Balance Sheet.

8.6 Business Ratios

The following table indicates Business Ratios found within the industry of financial services as well as ratios specific to Green Investments. Please note that while there are some similarities between the general financial service industry and Green Investments, GI is more unusual in that they do their own assessment of companies, beyond typical research.

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Financial Services Business Plans

Written by Dave Lavinsky

financial trading and services

Explore our specialized web page offering a comprehensive range of business plan examples tailored to the financial services industry. These meticulously crafted plans are ideal for financial advisors, fintech startups, banks, and investment firms, providing professional insights into critical aspects such as market analysis, industry analysis, operations,  and client acquisition . Each plan presents a structured approach for navigating the complexities of the financial sector, offering guidance for achieving operational excellence and sustainable growth.

This resource is an essential tool for financial professionals seeking to establish or expand their presence in a highly competitive and rapidly evolving industry.

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Financial Business Plan Template

Financial Business Plan Template

What is a Financial Business Plan?

A financial business plan outlines the financial goals of the business along with strategies to achieve those objectives. It includes a comprehensive financial analysis that includes current performance, areas of improvement, and financial risk reduction. It also includes a timeline for implementation of goals and strategies.

What's included in this Financial Business Plan template?

  • 3 focus areas
  • 6 objectives

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Financial Business Plan template for?

This Financial Business Plan template is designed to help financial analysts, business owners, and entrepreneurs create a comprehensive business plan that includes a financial analysis. It will provide you with the tools needed to make informed decisions and to keep track of your progress towards achieving your financial goals.

1. Define clear examples of your focus areas

A focus area is a broad topic that your business plan will address. Each focus area should have specific objectives and measurable targets (KPIs) that will help you track your progress towards achieving your goals. Examples of strategic focus areas that could fall under a Financial Business Plan could be: Analyze Financial Performance, Track and Monitor Business Growth, and Improve Customer Experience.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that are designed to help you achieve the broader focus area. Examples of some objectives for the focus area of Analyze Financial Performance could be: Increase Profitability, and Reduce Financial Risk.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that can be used to evaluate the success of your objectives. These can be quantified, such as increasing profit margin from 2% to 5%, or reducing debt-to-equity ratio from 2.5 to 1.5. KPIs should be set with an initial value, a target value, and a unit of measurement.

4. Implement related projects to achieve the KPIs

Projects, or actions, are initiatives that you can undertake to achieve the KPIs that you have set. For example, analyzing customer data to identify opportunities to increase revenue, or automating processes to increase efficiency.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform allows you to track and monitor your performance against the established KPIs. This will help you to quickly identify areas of improvement and take corrective action to ensure that you reach your business goals faster.

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Financial Services Business Plan Templates

Financial Services Business Plan Templates

But to achieve success in the financial services industry, you need a business plan.

Each financial services business plan template below is crafted to guide you through every essential section of your business plan: the Executive Summary, Company Overview, Industry Analysis, Customer Analysis, Competitive Analysis, Marketing Plan, Operations Plan, Management Team, and Financial Plan. We understand the unique challenges and opportunities in the financial services industry, and our templates are tailored to help you navigate these with ease, ensuring a comprehensive and professional approach to launching and growing your business in this exciting sector.  

Financial Services Business Plan Examples

Tax Preparation Business Plan Template

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Simple Business Plan Template for Startups, Small Businesses & Entrepreneurs

Financial plan, what is a financial plan.

A business’ financial plan is the part of your business plan that details how your company will achieve its financial goals. It includes information on your company’s projected income, expenses, and cash flow in the form of a 5-Year Income Statement, Balance Sheet and Cash Flow Statement. The plan should also detail how much funding your company needs and the key uses of these funds.

The financial plan is an important part of the business plan, as it provides a framework for making financial decisions. It can be used to track progress and make adjustments as needed.

Why Your Financial Plan is Important

The financial section of your business plan details the financial implications of running your company. It is important for the following two reasons:

Making Informed Decisions

A financial plan provides a framework for making decisions about how to use your money. It can help you determine whether or not you can afford to make a major purchase, such as a new piece of equipment.

It can also help you decide how much money to reinvest in your business, and how much to save for paying taxes.

A financial plan is like a roadmap for your business. It can help you track your progress and make adjustments as needed. The plan can also help you identify potential problems before they arise.

For example, if your sales are below your projections, you may need to adjust your budget accordingly.

Your financial plan helps you understand how much outside funding is required, when your levels of cash might fall low, and what sales and other goals you need to hit to become financially viable.

Securing Funding

This section of your plan is absolutely critical if you are trying to secure funding. Your financial plan should include information on your revenue, expenses, and cash flow.

This information will help potential investors or lenders understand your business’s financial situation and decide whether or not to provide funding.

Include a detailed description of how you plan to use the funds you are requesting. For example, what are the key uses of the funds (e.g., purchasing equipment, paying staff, etc.) and what are the future timings of these financial outlays.

The financial information in your business plan should be realistic and accurate. Do not overstate your projected revenues or underestimate your expenses. This can lead to problems down the road.

Potential investors and lenders will be very interested in your future projections since it indicates whether you will be able to repay your loans and/or provide a nice return on investment (ROI) upon exit.

Financial Plan Template: 4 Components to Include in Your Financial Plan

The financial section of a business plan should have the following four sub-sections:

Revenue Model

Here you will detail how your company generates revenues. Oftentimes this is very straightforward, for instance, if you sell products. Other times, your answer might be more complex, such as if you’re selling subscriptions (particularly at different price/service levels) or if you are selling multiple products and services.

Financial Overview & Highlights

In developing your financial plan, you need to create full financial forecasts including the following financial statements.

5-Year Income Statement / Profit and Loss Statement

An income statement, also known as a profit and loss statement (P&L), shows how much revenue your business has generated over a specific period of time, and how much of that revenue has turned into profits. The statement includes your company’s revenues and expenses for a given time period, such as a month, quarter, or year. It can also show your company’s net income, which is the amount of money your company has made after all expenses have been paid.

5-Year Balance Sheet

A balance sheet shows a company’s financial position at a specific point in time. The balance sheet lists a company’s assets (what it owns), its liabilities (what it owes), and its equity (the difference between its assets and its liabilities).

The balance sheet is important because it shows a company’s financial health at a specific point in time. A strong balance sheet indicates that a company has the resources it needs to grow and expand. A weak balance sheet, on the other hand, may indicate that a company is struggling to pay its bills and may be at risk of bankruptcy.

5-Year Cash Flow Statement

A cash flow statement shows how much cash a company has on hand, as well as how much cash it is generating (or losing) over a specific period of time. The statement includes both operating and non-operating activities, such as revenue from sales, expenses, investing activities, and financing activities.

While your full financial projections will go in your Appendix, highlights of your financial projections will go in the Financial Plan section.

These highlights include your Total Revenue, Direct Expenses, Gross Profit, Other Expenses, EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization), and Net Income projections. Also include key assumptions used in creating these future projections such as revenue and cost growth rates.

Funding Requirements/Use of Funds

In this section, you will detail how much outside funding you require, if any, and the core uses of these funds.

For example, detail how much of the funding you need for:

  • Product Development
  • Product Manufacturing
  • Rent or Office/Building Build-Out

Exit Strategy

If you are seeking equity capital, you need to explain your “exit strategy” here or how investors will “cash out” from their investment.

To add credibility to your exit strategy, conduct market research. Specifically, find other companies in your market who have exited in the past few years. Mention how they exited and the amounts of the exit (e.g., XYZ Corp. bought ABC Corp. for $Y).  

Business Plan Financial Plan FAQs

What is a financial plan template.

A financial plan template is a pre-formatted spreadsheet that you can use to create your own financial plan. The financial plan template includes formulas that will automatically calculate your revenue, expenses, and cash flow projections.

How Can I Download a Financial Plan Template?

Download Growthink’s Ultimate Business Plan Template which includes a complete financial plan template and more to help you write a solid business plan in hours.

How Do You Make Realistic Assumptions in Your Business Plan?

When forecasting your company’s future, you need to make realistic assumptions. Conduct market research and speak with industry experts to get a better idea of the key trends affecting your business and realistic growth rates.

You should also use historical data to help inform your projections. For example, if you are launching a new product, use past sales data to estimate how many units you might sell in Year 1, Year 2, etc.

Learn more about how to make the appropriate financial assumptions for your business plan.

How Do You Make the Proper Financial Projections for Your Business Plan?

Your business plan’s financial projections should be based on your business model and your market research. The goal is to make as realistic and achievable projections as possible.

To create a good financial projection, you need to understand your revenue model and your target market. Once you have this information, you can develop assumptions around revenue growth, cost of goods sold, margins, expenses, and other key metrics.

Once you have your assumptions set, you can plug them into a financial model to generate your projections.

Learn more about how to make the proper financial projections for your business plan.

What Financials Should Be Included in a Business Plan?

There are a few key financials that should be included in a traditional business plan format. These include the Income Statement, Balance Sheet, and Cash Flow Statement.

Income Statements, also called Profit and Loss Statements, will show your company’s expected income and expense projections over a specific period of time (usually 1 year, 3 years, or 5 years). Balance Sheets will show your company’s assets, liabilities, and equity at a specific point in time. Cash Flow Statements will show how much cash your company has generated and used over a specific period of time.

Growthink's Ultimate Business Plan Template includes a complete financial plan template to easily create these financial statements and more so you can write a great business plan in hours.


  • Business Plan Template Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Business Plan Summary

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Expert Business Plan Writers

How to Develop a Small Business Financial Plan

By Andy Marker | April 29, 2022

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Financial planning is critical for any successful small business, but the process can be complicated. To help you get started, we’ve created a step-by-step guide and rounded up top tips from experts.

Included on this page, you’ll find what to include in a financial plan , steps to develop one , and a downloadable starter kit .

What Is a Small Business Financial Plan?

A small business financial plan is an outline of the financial status of your business, including income statements, balance sheets, and cash flow information. A financial plan can help guide a small business toward sustainable growth.

Craig Hewitt

Financial plans can aid in business goal setting and metrics tracking, as well as provide proof of profitable ideas. Craig Hewitt, Founder of Castos , shares that “creating a financial plan will show you if your business ideas are sustainable. A financial plan will show you where your business stands and help you make better decisions about resource allocation. It will also help you plan growth, survive cash flow shortages, and pitch to investors.”

Why Is It Important for a Small Business to Have a Financial Plan?

All small businesses should create a financial plan. This allows you to assess your business’s financial needs, recognize areas of opportunity, and project your growth over time. A strong financial plan is also a bonus for potential investors.

Mark Daoust

Mark Daoust , the President and CEO of Quiet Light Brokerage, Inc., explains why a financial plan is important for small businesses: “It can sometimes be difficult for business owners to evaluate their own progress, especially when starting a new company. A financial plan can be helpful in showing increased revenues, cash flow growth, and overall profit in quantifiable data. It's very encouraging for small business owners who are often working long hours and dealing with so many stressful decisions to know that they are on the right track.”

To learn more about other important considerations for a small business, peruse our list of free startup plan, budget, and cost templates .

What Does a Small Business Financial Plan Include?

All small businesses should include an income statement, a balance sheet, and a cash flow statement in their financial plan. You may also include other documents, such as personnel plans, break-even points, and sales forecasts, depending on the business and industry.

Ahmet Yuzbasioglu

  • Balance Sheet: A balance sheet determines the difference between your liabilities and assets to determine your equity. “A balance sheet is a snapshot of a business’s financial position at a particular moment in time,” says Yüzbaşıoğlu. “It adds up everything your business owns and subtracts all debts — the difference reflects the net worth of the business, also referred to as equity .” Yüzbaşıoğlu explains that this statement consists of three parts: assets, liabilities, and equity. “Assets include your money in the bank, accounts receivable, inventories, and more. Liabilities can include your accounts payables, credit card balances, and loan repayments, for example. Equity for most small businesses is just the owner’s equity, but it could also include investors’ shares, retained earnings, or stock proceeds,” he says.
  • Cash Flow Statement: A cash flow statement shows where the money is coming from and where it is going. For existing businesses, this will include bank statements that list deposits and expenditures. A new business may not have much cash flow information, but it can include all startup costs and funding sources. “A cash flow statement shows how much cash is generated and used during a given period of time. It documents all the money flowing in and out of your business,” explains Yüzbaşıoğlu.
  • Break-Even Analysis: A break-even analysis is a projection of how long it will take you to recoup your investments, such as expenses from startup costs or ongoing projects. In order to perform this analysis, Yüzbaşıoğlu explains, “You need to know the difference between fixed costs and variable costs. Fixed costs are the expenses that stay the same, regardless of how much you sell or don't sell. For example, expenses such as rent, wages, and accounting fees are typically fixed. Variable costs are the expenses that change in accordance with production or sales volume. “In other words, [a break-even analysis] determines the units of products or services you need to sell at least to cover your production costs. Generally, to calculate the break-even point in business, divide fixed costs by the gross profit margin. This produces a dollar figure that a company needs to break even,” Yüzbaşıoğlu shares.
  • Personnel Plan: A personnel plan is an outline of various positions or departments that states what they do, why they are necessary, and how much they cost. This document is generally more useful for large businesses, or those that find themselves spending a large percentage of their budget on labor.
  • Sales Forecast: A sales forecast can help determine how many sales and how much money you expect to make in a given time period. To learn more about various methods of predicting these figures, check out our guide to sales forecasting .

How to Write a Small Business Financial Plan

Writing a financial plan begins with collecting financial information from your small business. Create income statements, balance sheets, and cash flow statements, and any other documents you need using that information. Then share those documents with relevant stakeholders.

“Creating a financial plan is key to any business and essential for success: It provides protection and an opportunity to grow,” says Yüzbaşıoğlu. “You can use [the financial plan] to make better-informed decisions about things like resource allocation on future projects and to help shape the success of your company.”

1. Create a Plan

Create a strategic business plan that includes your business strategy and goals, and define their financial impact. Your financial plan will inform decisions for every aspect of your business, so it is important to know what is important and what is at stake.

2. Gather Financial Information

Collect all of the available financial information about your business. Organize bank statements, loan information, sales numbers, inventory costs, payroll information, and any other income and expenses your business has incurred. If you have not already started to do so, regularly record all of this information and store it in an easily accessible place.

3. Create an Income Statement

Your income statement should display revenue, expenses, and profit for a given time period. Your revenue minus your expenses equals your profit or loss. Many businesses create a new statement yearly or quarterly, but small businesses with less cash flow may benefit from creating statements for shorter time frames.

Income Statement

4. Create a Balance Sheet

Your balance sheet is a snapshot of your business’s financial status at a particular moment in time. You should update it on the same schedule as your income statement. To determine your equity, calculate all of your assets minus your liabilities.

Balance Sheet

5. Create a Cash Flow Statement

As mentioned above, the cash flow statement shows all past and projected cash flow for your business. “Your cash flow statement needs to cover three sections: operating activities, investing activities, and financing activities,” suggests Hewitt. “Operating activities are the movement of cash from the sale or purchase of goods or services. Investing activities are the sale or purchase of long-term assets. Financing activities are transactions with creditors and investments.”

Cash Flow

6. Create Other Documents as Needed

Depending on the age, size, and industry of your business, you may find it useful to include these other documents in your financial plan as well.

Breakeven Point

  • Sales Forecast: Your sales forecast should reference sales numbers from your past to estimate sales numbers for your future. Sales forecasts may be more useful for established companies with historical numbers to compare to, but small businesses can use forecasts to set goals and break records month over month. “To make future financial projections, start with a sales forecast,” says Yüzbaşıoğlu. “Project your sales over the course of 12 months. After projecting sales, calculate your cost of sales (also called cost of goods or direct costs). This will let you calculate gross margin. Gross margin is sales less the cost of sales, and it's a useful number for comparing with different standard industry ratios.”

7. Save the Plan for Reference and Share as Needed

The most important part of a financial plan is sharing it with stakeholders. You can also use much of the same information in your financial plan to create a budget for your small business.

Janet Patterson

Additionally, be sure to conduct regular reviews, as things will inevitably change. “My best tip for small businesses when creating a financial plan is to schedule reviews. Once you have your plan in place, it is essential that you review it often and compare how well the strategy fits with the actual monthly expenses. This will help you adjust your plan accordingly and prepare for the year ahead,” suggests Janet Patterson, Loan and Finance Expert at  Highway Title Loans.

Small Business Financial Plan Example

Small Business Financial Plan Dashboard Template

Download Small Business Financial Plan Example Microsoft Excel | Google Sheets

Here is an example of what a completed small business financial plan dashboard might look like. Once you have completed your income statement, balance sheet, and cash flow statements, use a template to create visual graphs to display the information to make it easier to read and share. In this example, this small business plots its income and cash flow statements quarterly, but you may find it valuable to update yours more often.

Small Business Financial Plan Starter Kit

Download Small Business Financial Plan Starter Kit

We’ve created this small business financial plan starter kit to help you get organized and complete your financial plan. In this kit, you will find a fully customizable income statement template, a balance sheet template, a cash flow statement template, and a dashboard template to display results. We have also included templates for break-even analysis, a personnel plan, and sales forecasts to meet your ongoing financial planning needs.

Small Business Income Statement Template 

Small Business Income Statement Template

Download Small Business Income Statement Template Microsoft Excel | Google Sheets

Use this small business income statement template to input your income information and track your growth over time. This template is filled to track by the year, but you can also track by months or quarters. The template is fully customizable to suit your business needs.

Small Business Balance Sheet Template 

Small Business Balance Sheet Template

Download Small Business Balance Sheet Template Microsoft Excel | Google Sheets

This customizable balance sheet template was created with small businesses in mind. Use it to create a snapshot of your company’s assets, liabilities, and equity quarter over quarter. 

Small Business Cash Flow Statement Template 

Small Business Cash Flow Template

Download Small Business Cash Flow Template Microsoft Excel | Google Sheets

Use this customizable cash flow statement template to stay organized when documenting your cash flow. Note the time frame and input all of your financial data in the appropriate cell. With this information, the template will automatically generate your total cash payments, net cash change, and ending cash position.

Break-Even Analysis Template 

Break Even Analysis Template

Download Break-Even Analysis Template Microsoft Excel | Google Sheets

This powerful template can help you determine the point at which you will break even on product investment. Input the sale price of the product, as well as its various associated costs, and this template will display the number of units needed to break even on your initial costs.

Personnel Plan Template  

Personnel Plan Template

Download Personnel Plan Template Microsoft Excel | Google Sheets

Use this simple personnel plan template to help organize and define the monetary cost of the various roles or departments within your company. This template will generate a labor cost total that you can use to compare roles and determine whether you need to make cuts or identify areas for growth.

Sales Forecast Template

Sales Forecast Template

Download Sales Forecast Template Microsoft Excel | Google Sheets

Use this customizable template to forecast your sales month over month and determine the percentage changes. You can use this template to set goals and track sales history as well.

Small Business Financial Plan Dashboard Template

Small Business Financial Plan Dashboard Template

Download Small Business Financial Plan Dashboard Template Microsoft Excel | Google Sheets

This dashboard template provides a visual example of a small business financial plan. It presents the information from your income statement, balance sheet, and cash flow statement in a graphical form that is easy to read and share.

Tips for Completing a Financial Plan for a Small Business

You can simplify the development of your small business financial plan in many ways, from outlining your goals to considering where you may need help. We’ve outlined a few tips from our experts below:

Jesse Thé

  • Outline Your Business Goals: Before you create a financial plan, outline your business goals. This will help you determine where money is being well spent to achieve those goals and where it may not be. “Before applying for financing or investment, list the expected business goals for the next three to five years. You can ask a certified public accountant for help in this regard,” says Thé. The U.S. Small Business Administration or a local small business development center can also help you to understand the local market and important factors for business success. For more help, check out our quick how-to guide on writing a business plan .
  • Make Sure You Have the Right Permits and Insurance: One of the best ways to keep your financial plan on track is to anticipate large expenditures. Double- and triple-check that you have the permits and insurances you need so that you do not incur any fines or surprise expenses down the line. “If you own your own business, you're no longer able to count on your employer for your insurance needs. It's important to have a plan for how you're going to pay for this additional expense and make sure that you know what specific insurance you need to cover your business,” suggests Daost.
  • Separate Personal Goals from Business Goals: Be as unbiased as possible when creating and laying out your business’s financial goals. Your financial and prestige goals as a business owner may be loftier than what your business can currently achieve in the present. Inflating sales forecasts or income numbers will only come back to bite you in the end.
  • Consider Hiring Help: You don’t know what you don’t know, but fortunately, many financial experts are ready to help you. “Hiring financial advisors can help you make sound financial decisions for your business and create a financial roadmap to follow. Many businesses fail in the first few years due to poor planning, which leads to costly mistakes. Having a financial advisor can help keep your business alive, make a profit, and thrive,” says Hewitt.
  • Include Less Obvious Expenses: No income or expense is too small to consider — it all matters when you are creating your financial plan. “I wish I had known that you’re supposed to incorporate anticipated internal hidden expenses in the plan as well,” Patterson shares. “I formulated my first financial plan myself and didn’t have enough knowledge back then. Hence, I missed out on essential expenses, like office maintenance, that are less common.”

Do Small Business Owners Need a Financial Planner?

Not all small business owners need a designated financial planner, but you should understand the documents and information that make up a financial plan. If you do not hire an advisor, you must be informed about your own finances.

Small business owners tend to wear many hats, but Powell says, “it depends on the organization of the owner and their experience with the financial side of operating businesses.” Hiring a financial advisor can take some tasks off your plate and save you time to focus on the many other details that need your attention. Financial planners are experts in their field and may have more intimate knowledge of market trends and changing tax information that can end up saving you money in the long run. 

Yüzbaşıoğlu adds, “Small business owners can greatly benefit from working with a financial advisor. A successful small business often requires more than just the skills of an entrepreneur; a financial advisor can help the company effectively manage risks and maximize opportunities.”

For more examples of the tasks a financial planner might be able to help with, check through our list of free financial planning templates .

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Charting Your Course: Crafting a Winning Real Estate Business Plan

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Real Estate Business Plan Template: How to Write a Real Estate Business Plan for Real Estate Agents with Examples

Kristal Sepulveda, CPA

April 30, 2024

financial services business plan template

Starting a real estate career opens up a world of opportunities for you to develop a successful and rewarding career. With over 1,162,364 Real Estate Sales & Brokerage businesses operating in the US as of 2023, the industry is vibrant and full of potential.

But the prospect of navigating a competitive market and managing financial uncertainties, such as a commission-based income structure, can be intimidating. What if there's a powerful tool that can transform your real estate journey from fear to fulfillment? You only need a real estate business plan as your guide.

Further Reading: 5 Benefits of Using a Business Plan Templates to Launch Your Dream in 2024

financial services business plan template

Market Analysis and Strategic Planning

Target market identification.

Define your target market within the real estate industry, whether you're focusing on first-time homebuyers, luxury real estate markets, or specific geographic locations. Identifying your target market will dictate your marketing strategies and the type of property listings you will focus on.

This step is essential in creating a solid business plan that helps align your business goals with the clients you want to attract, providing a roadmap to success for your real estate business.

Competition and SWOT Analysis

Conduct a thorough analysis of your competitors in the real estate market. Understand their strengths and weaknesses and position your real estate agent business to take advantage of the opportunities and minimize the threats.

This SWOT analysis is a vital component of a well-crafted business plan , helping you to identify opportunities and threats and craft a winning real estate business plan. It’s a strategic approach that supports your business objectives, including financial projections and SMART goals.

Marketing Strategies

Develop comprehensive marketing strategies to generate leads. This could include digital marketing campaigns, leveraging Zillow Premier Agent for increased exposure, or traditional methods such as networking events and real estate listings publications.

Your marketing plan should detail how you plan to attract and serve your clients effectively, which is a fundamental aspect of every real estate agent’s roadmap for success.

This strategic planning is integral to creating a business plan that helps build a successful real estate business, driving results over time and adapting to changes with progress and make adjustments as needed.

Further Reading: Learn How Real Estate Accounting Services Streamline Property Management

Mission and vision statement, defining your mission.

Clearly define your mission for aligning your business activities with your company’s goals. Your realtor business plan should articulate what you aim to achieve in the short term and how you serve your clients' needs.

A well-defined mission statement not only guides your marketing efforts but also ensures that every aspect of your operations helps you achieve your objectives.

This clarity is fundamental in both real estate business plan examples and a sample real estate business plan, providing a foundation for all strategic decisions.

Crafting a Vision Statement

Your vision statement should outline where you see your business in one to five years. It sets the tone for your business growth and provides a clear direction for future aspirations. This vision becomes a pivotal part of your real estate business plan, helping to direct both your current actions and your long-term strategies.

A real estate broker should have a clear vision as it helps in conducting a SWOT analysis, creating a plan, and ensuring that you update it regularly to reflect changes in the business and market. This forward-looking approach is key to not just plan to succeed but also to adapt and grow in the dynamic real estate market.

Financial Planning and Projections

Financial plan section.

Include a detailed financial plan section in your real estate agent business plan. This should cover projected cash flow , expected average sales price of real estate listings, and anticipated revenue. Define key performance indicators (KPIs) to monitor business performance and make informed decisions.

Such measures are essential to achieving the real estate business goals outlined in your plan and ensuring that your real estate investment business plan aligns with your company's mission statement. This section provides a clear overview of the real estate market dynamics and your business' financial health aligned to your real estate business plan.

Budgeting and Forecasting

Develop a marketing budget and include projections for lead generation costs. Your financial plan should also detail how you'll manage the balance between personal and business finances, ensuring sustainability and growth.

Effective budgeting and forecasting are instrumental in maintaining the financial stability of your business and are key strategies that help you craft a path toward achieving your goals for future success.

Whether you are buying or selling properties, a well-organized budget supports your business operations and keeps your financial objectives on track, as detailed in your real estate business plan .

Implementation and Operations

Crm and lead generation strategies.

Implement customer relationship management (CRM) systems to enhance client relationships and streamline lead generation. Effective lead generation strategies are vital for maintaining a pipeline of potential clients.

Plan of Action

Your business plan should include a solid plan of action for both agents and brokers. This plan outlines specific steps to take when meeting your goals, from acquiring new clients to closing sales. It should also specify areas to focus on for business development and client satisfaction.

Monitoring and Adapting

Regular updates.

A successful real estate business plan is not static. Revisit your business plan regularly to update it as market conditions change and new opportunities arise. This ongoing revision helps keep you on track and responsive to the dynamic real estate market.

Adaptation Strategies

As the real estate market evolves, so should your strategies. Whether it's adopting new marketing techniques or expanding into real estate development, your business plan should provide a flexible framework that allows for growth and adaptation.

Roles of Accounting and Bookkeeping in Crafting a Real Estate Business Plan

Accurate financial reporting.

Proper accounting ensures that all financial transactions are accurately recorded, providing real-time insights into the business's financial status. This includes tracking income from property sales, rental revenues, commission amounts.

This also includes all associated expenses such as marketing costs, office overhead, and employee salaries. Accurate financial reporting allows real estate businesses to understand their cash flow, profitability, and financial stability for long-term planning.

Effective bookkeeping helps real estate agents and companies prepare for future expenses and revenues by creating detailed budgets and financial forecasts. By analyzing past financial data, businesses can predict future trends, plan out their financial year, and set realistic goals for growth.

Budgeting helps in allocating resources efficiently, ensuring that funds are available for important investments like marketing campaigns, new property listings, and technology upgrades. Forecasting, on the other hand, assists in anticipating market fluctuations, helping businesses to prepare in advance for economic downturns or booms.

Investment Analysis

For real estate investors and developers, accounting and bookkeeping provide the tools needed to analyze the viability of potential property investments. Detailed financial records help in calculating key investment metrics such as the return on investment (ROI), net present value (NPV), and internal rate of return (IRR).

These figures are essential for making informed decisions about where to allocate resources and which properties offer the best potential returns on investment.

Compliance and Regulatory Reporting

Real estate businesses must comply with various regulatory requirements, including tax obligations and financial reporting standards. Good bookkeeping practices ensure that all financial activities are transparent and comply with laws and regulations to avoid legal issues. It also simplifies the process of preparing and submitting necessary documents to government agencies, such as tax returns and annual financial statements, which are often required by law.

Risk Management

Effective accounting and bookkeeping help identify financial risks before they become significant problems. Regular reviews of financial statements allow businesses to spot trends such as decreasing cash flow, increasing debt levels, or overdue receivables that could impact the business' financial health. Addressing these issues promptly can prevent larger financial difficulties in the future.

Supporting Loan Applications

As real estate businesses seek external financing, lenders require detailed business plans and financial reports to assess their creditworthiness. Well-organized financial records that demonstrate profitability and stable financial management can increase the likelihood of obtaining financing. Lenders often look for a clear financial plan with solid projections and evidence of good financial health before they approve loan applications.

A well-structured real estate business plan keeps your strategic objectives on track and outlines clear steps for growth. Also, accessing a free real estate business plan can provide a foundational template to customize and adapt.

This ensures you cover all necessary aspects without incurring initial costs. This approach not only helps in organizing your business model but also in securing potential investments and partners.

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Cafe Financial Plan

financial services business plan template

Looking to open your own cafe? Well, it’s an exciting venture filled with great opportunities!

But before you start, you’ll need to manage your finances carefully and understand the fundamental aspects of your financial success and sustainability.

So, it’s crucial to have a solid financial plan in place!

If you’ve never done financial planning before, don’t worry; we’re here to guide you.

Explore this in-depth guide and sample cafe financial plan that will help you get started and provide valuable insights into your cafe’s profit & loss potential.

Sounds good? Let’s jump in together!.

Key Takeaways

  • The income statement, balance sheet, cash flow projection, and break-even analysis are the most important elements of a financial plan.
  • Crafting a financial plan for your cafe is much easier and faster when you use a financial planning tool.
  • Enhance the accuracy of your plan by exploring the methods of test assumptions and scenario analysis.
  • Be practical and conservative about your revenue forecasts and cash flows to grab investors’ attention.
  • Make reliable financial projections with thorough industry research, clear market understanding, and realistic assumptions.

Cafe Fin ancial Outlook

Before diving right into financial planning, let’s explore the financial state of the cafe industry. 

The coffee shop & cafe industry in the United States has been flourishing, with a revenue of $64.4 billion in 2023, marking a substantial growth of 1.3% from the previous year.

And you know what’s even more impressive—over the past five years(2018-2023), the US cafe market has grown steadily at an average rate of 4.9% per year.

As customers increasingly seek out exceptional dining experiences and high-quality coffee offerings, there is enough scope for cafe businesses to emerge and grow in this competitive marketplace.

Now, let’s move ahead and understand how to prepare a comprehensive financial plan.

How to Prepare a Cafe Financial Plan

  • Calculate business startup costs
  • Determine financing requirements & strategy
  • Understand your business model
  • Identify revenue streams
  • Market analysis and pre-assumptions
  • Make financial projections
  • Test assumptions and scenario analysis
  • Monitor and update your plan

1. Calculate Business Startup Costs

Once you’ve decided to open your own cafe, it’s crucial to have a clear understanding of your finances, right? So, you’ll need to calculate the startup costs very first!

You may start by identifying all the initial expenses associated with your cafe venture. It includes lease or rent, renovation charges, furniture, inventory, insurance & licensing fees, equipment purchases, marketing, and operational costs.

You can also research local market conditions and industry benchmarks to evaluate the typical costs of starting a cafe. This will help you get accurate estimates.

Try to be clear and comprise every potential cost, no matter how small it is. You can make a specific list of all the expenses, as shown in the below table:

So, having a good knowledge of startup costs will help you create a proper budget and determine the necessary capital to launch your business successfully.

Say goodbye to old-school excel sheets & templates

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financial services business plan template

2. Determine Financing Requirements & Strategy

Sometimes, people don’t have enough money to start their own business. So, they might need to ask for help from others to get the initial investment.

For your cafe venture, you may evaluate the current monetary position and determine how much startup capital you’ll require to fund your business. Also, assess various financing options and develop a clear strategy to secure funding.

Here are a few funding options you may consider:

  • Private investors
  • Crowdfunding
  • Partnerships
  • Venture Capital (VC) firms

For each option, you have to evaluate the terms, interest rates, and repayment methods. This will let you devise a financing strategy that aligns with your investment goals and risk tolerance.

Then, you can decide which funding option is the most appropriate for your cafe.

Furthermore, while seeking credit from banks or investors, you’ll need a professional document that projects how your cafe’s financial modeling works. It will assist potential lenders to have a better idea of your business.

3. Understand Your Business Model

Developing a scalable business model is a crucial aspect of a financial plan. This is something you have to decide before you start running your business.

It is a strategic framework that defines how you generate income, manage expenses, and reach your financial objectives.

Here is a list of different types of cafe business models you may consider:

  • Traditional sit-down cafe
  • Grab-and-go kiosk
  • Drive-thru cafe
  • Mobile coffee truck
  • Hybrid cafe

While deciding on any of the above models, you have to understand their financial considerations, including revenue potential, profit margins, operating expenses, scalability, and risk management.

This will help you make well-informed decisions and achieve your financial goals in the long run.

4. Identify Revenue Streams

Identifying your business revenue streams is an essential part of maximizing profitability. So, try to diversify your revenue streams beyond coffee sales and create a robust portfolio in the local market.

It will help potential investors or lenders determine how much revenue your business intends to generate over the next few years.

For instance, you may include the following additional income sources in your cafe financial projections:

  • Offering food items
  • Selling merchandise
  • Providing catering services
  • Hosting events

Well, using Upmetrics could be a great help here. It will not just calculate financial projections but also help you identify relevant revenue streams.

For better understanding, you may consider the following example prepared using Upmetrics:

cafe financial plan revenue streams

Furthermore, it allows you to make informed decisions about your revenue by using different ways to forecast income streams, such as unit sales, the charge per service, recurring/hourly charges, or fixed amounts.

So, this can be an effective and accurate way of estimating your income potential.

5. Market Analysis and Pre-Assumptions

A successful business requires a comprehensive market analysis to gain valuable insights into the local business landscape.

While drafting a cafe business plan , you’ve already conducted thorough market research and had a better understanding of the target market, consumer preferences, industry trends, and competitors.

So, it’s time to use that knowledge to prepare a financial forecast and make realistic assumptions about customer foot traffic, food & beverage prices,  average spend per customer, and operating costs.

Here are a few key components that you should include in your plan:

Pricing Strategy

When it comes to devising a pricing strategy, there’s no bound law. Yet, you’ll need to analyze a few factors, such as your cafe offerings, potential customers, ingredient costs, labor charges, and local competition, to develop optimal pricing.

You may conduct a competitive market analysis to comprehend the prevailing market prices and set competitive yet profitable sales prices for your products and services.

Remember, your prices should reflect the value of your cafe and still help you generate sufficient returns on your investment.

Sales Forecast

A sales forecast is a primary element of any business, serving as the cornerstone for its profitability and growth.

It helps you estimate the future sales volume or revenue of your cafe based on market demand, pricing strategy, seasonal fluctuations, and marketing efforts.

You can analyze historical sales data and industry trends to predict buying patterns and trends in customer behavior and demand.

Make sure that you develop realistic sales projections for a specific timeframe(monthly, quarterly, or annually). This will help you track progress and set viable sales targets.

Business Expenses

Generally, business expenses are operating costs or day-to-day expenses that will keep your business running smoothly.

For opening a cafe, you may conduct a detailed analysis of your anticipated expenses, including rent, ingredient prices, labor charges, promotional efforts, utilities, taxes, insurance fees, and administrative costs.

In addition to that, you may consider a few factors, like market trends, labor expenses, ingredient costs, and industry standards, while estimating your business expenses.

Here, you should note one thing—you must account for probable cost overruns or unexpected expenses during business operations. So, be conservative in your financial projections.

6. Make Financial Projections

If you want to attract investors, let the numbers do the talking. This is so because potential investors or stakeholders will look at the financial reports once and decide whether or not to invest in your business.

So, ensure that your financial reports give a clear picture of your cafe’s financial health and viability.

Here’s a list of several financial statements and analyzes you should incorporate into your projections:

Cash flow statement

A cash flow statement helps you track the cash flow in and out of your business over a specific timeframe, generally monthly, quarterly, or annually.

It provides a detailed explanation of how much cash your cafe brings in, pays out, and ends with the cash balance. Typically, it’s an illustration of how well your cafe is generating cash.

You may take into account the cash flows related to sales, expenses such as rent, utilities, & payroll, as well as loan repayments, and equity investments.

Be realistic about your financial assumptions and measure your business’s liquidity, capability to meet financial obligations, and sufficiency of cash flow to fund future investments and expense outlays.

Balance sheet

A balance sheet provides a quick overview of your business’s financial position at a specific time.

It clearly demonstrates what you own, what you owe to vendors or other debtors, and what’s left over for you. After all, it has three main elements:

  • Assets: Cash,  inventory, equipment, property, and accounts receivable
  • Liabilities: Debts, loan repayments, and accounts payable
  • Equity: Owners’ equity & other investments, stock proceeds, and retained earnings

Ideally, it is formulated as, assets = liabilities + equity

By looking at your balance sheet, anyone can get the exact idea of how financially stable your business is, how much cash you hold, and where your money is tied up.

Income statement

The income statement is also known as a profit and loss statement(P&L), explaining how your business made a profit or incurred a loss over a specific period, typically monthly, quarterly, or annually.

Depending on the structure and type of your business, consider adding these factors—revenue or sales, operating expenses, and gross margin to your profit and loss statement.

You may calculate the gross margin by subtracting the cost of sales or COGS from revenue. It enables you to determine your business’s efficiency in utilizing resources.

Further, the P&L statement should also include operating income, which is equivalent to EBITDA. And the net income is the ultimate goal of any business, found at the end by deducting the operational expenses from EBITDA.

Overall, the income statement helps you gauge your business’s profitability, financial performance, and feasibility in the long run.

Break-even Analysis

The break-even analysis allows you to determine the point at which your cafe’s total revenue matches its total expenses, causing no profit or loss.

It helps you evaluate the minimum level of sales or revenue needed to cover your cafe’s fixed and variable costs.

This analysis provides valuable insights into your financial sustainability and helps you set sales targets, pricing strategies, and cost-control criteria.

What is the average break-even period for a cafe?

Typically, the average break-even period for a cafe may range anywhere from 12 to 24 months, based on cafe location, foot traffic, pricing strategy, operating expenses, the cafe’s net income or loss, consumer demand, and marketing efforts. However, cafe owners can accelerate the break-even period and reach profitability sooner through accurate financial planning and exceptional customer service.

7. Test Assumptions and Scenario Analysis

As your entire plan is prepared based on assumptions, you’ll need to regularly review and stress-test your financial projections to check their relevance with market realities and business performance.

In this stage, you may consider various “what-if” situations and think about scenarios where things go well or don’t.

For instance, you’ll need to consider the changes in consumer preferences, labor wages, food & beverage costs, and economic conditions to measure the stability of your cafe financial plan.

By performing test assumptions and sensitivity analysis, you can adjust your strategies accordingly to mitigate risks, optimize returns, and make well-informed business decisions.

8. Monitor and Update Your Plan

Once your plan is ready, continuously evaluate and monitor your cafe’s financial performance closely against the financial projections and key performance indicators(KPIs).

You can compare the actual financial results with the projected income streams, expenses, and ROI to take note of any variances or deviations from the plan.

If some factors are remarkably different from projections, recognize the causes behind them. This will help you understand which areas need improvement and which works as anticipated.

Also, review and update your strategies accordingly to optimize financial results and achieve long-term success.

Now that you know how to create a solid cafe financial plan, it’s time to explore an example for easy understanding.

Cafe Financial Plan Example

Creating a cafe financial plan from scratch can be overwhelming, right? But not to worry; we’re here to help you with a realistic financial plan example prepared using Upmetrics.

It includes all the key aspects of the cafe’s financial projection, including the income statement, balance sheet, cash flow statement, and break-even point. This will streamline the entire planning process and help you get started.

Start Preparing Your Cafe Financial Plan

And that’s a wrap. We’ve discussed all the fundamental aspects of financial planning.

But if you are still confused about creating a financial plan, don’t worry. Upmetrics can be your savior here! It will help you make accurate financial projections with its AI financial forecasting feature .

You’ll just have to input your key assumptions and let it figure out the rest, making your process a breeze.

So, what are you waiting for? Start planning now!

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Frequently Asked Questions

How much startup capital do i need for a cafe.

The average startup capital required for a cafe may vary anywhere from $50,000 to $200,000 or more, depending on a few factors, such as cafe location, equipment outlay, licensing & permit fees, lease or rental payments, initial inventory, and marketing budget.

Do I need a financial advisor for my cafe?

It’s not mandatory to have a financial advisor for your cafe, as there are different financial planning tools available in the market. Yet, having one can help you handle complex financial matters and make strategic financial decisions.

What financial metrics should I track for my cafe?

Here are some key financial metrics you may track for your cafe business:

  • Profit margin
  • Cost of goods sold
  • Inventory turnover
  • Average revenue per customer
  • Customer acquisition cost
  • Break-even point

How often should I review and update my cafe financial plan?

It’s advisable to review and update your cafe financial plan regularly, at least once a year, or quarterly. Doing so will help you stay updated on your financial performance, determine any deviations from your projected goals, and make necessary changes in your business strategies.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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A well written business plan is an essential component for any company seeking to raise capital. Our team at has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide range of industries across the globe. We have been involved in thousands business projects and assisted with business planning, offering and private placement setup, feasibility studies, drafting financial projections, both for private companies and those seeking initial public offerings or listings on a stock exchange.  Our team is a recognized leader in business plan development. In fact, our CEO is the Chairman and Founder of  ( Business Plans Without Borders ), a not-for-profit 501c3 organization which assist low income families as well as refugees and immigrants with business plan writing services and grants.

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There are mainly two types of business plans that are written in Moscow: capital raising business plans and management or managerial business plans.

Raise Capital with a Business Plan

Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit. Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors.

  • Equity : In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company (which is popular worldwide) interest or units in the company would be offered. Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt.
  • Debt : in a debt offering business plan the company will be issuing some type of bond or a note to investors. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note. There are also convertible debt securities that would convert the notes/bonds to equity at a certain fixed point in time. The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.

Managerial Guidance Business Plan

  • No Capital Raising : In a managerial or a management business plan, the focus is not on raising money but what strategy a company should employ. While most companies that write business plans do so to raise capital, there are some that simply want to get a second opinion or an outside view of their business. They ask us to write them a business plan for growth opportunities, not to raise money. Said another way, the management of the company wants to see our view and take on their business and what we would do to expand their company.
  • Recommendations : A business plan used to simply strategically plan one’s next move is referred to as managerial guidance business plan document. No capital is being raised initially, although sometimes we may conclude that capital should be raised for the company to penetrate or open new markets or opportunities. In the course of research, we may conclude that, in fact, the company should conduct an offering and raise money. We will recommend the amount to raise based on the company’s expansion needs and the company valuation.

3 Levels of Business Plans

Our firm offers various levels of business plan writing service and consulting, including: Level I Start-up Business Plan »

  •’s team consists of industry expert business plan writers. Our Level I Start-up Business Plan can be used for companies raising initial seed funding and getting off the ground. The dollar amount being raised is not of paramount importance.
  • The Start-up Plan includes complete financials, potential cash-flow, market analysis and marketing strategies as well as a break-even analysis, and a separate executive summary and much more.

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Our firm has years of experience drafting securities documents and is confident we can assist with your Moscow Business Plan Writer.  Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices.

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